words to use in a personal statement

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How to Write a Personal Statement (with Tips and Examples)

Hannah Yang

Table of Contents

What is a personal statement, 6 tips on how to write a personal statement, personal statement examples (for college and university), faqs about writing personal statements, conclusion on how to write a personal statement.

How do you tell someone who you are in just a few hundred words?

It’s certainly no easy task, but it’s one almost every college applicant must do. The personal statement is a crucial part of any college or university application.

So, how do you write a compelling personal statement?

In this article, we’ll give you all the tools, tips, and examples you need to write an effective personal statement.

A personal statement is a short essay that reveals something important about who you are. It can talk about your background, your interests, your values, your goals in life, or all of the above.

Personal statements are required by many college admission offices and scholarship selection committees. They’re a key part of your application, alongside your academic transcript, standardized test scores, and extracurricular activities.

The reason application committees ask you to write a personal statement is so they can get to know who you are. 

Some personal statements have specific prompts, such as “Discuss a period of personal growth in your life” or “Tell us about a challenge or failure you’ve faced.” Others are more open-ended with prompts that essentially boil down to “Tell us about yourself.”

No matter what the prompt is, your goal is the same: to make yourself stand out to the selection committee as a strong candidate for their program.

Here are some things a personal statement can be:

It can be funny. If you have a great sense of humor, your personal statement is a great place to let that shine.  

It can be vulnerable. Don’t be afraid to open up about hardships in your life or failures you’ve experienced. Showing vulnerability can make you sound more like a real person rather than just a collection of application materials.  

It can be creative. Candidates have got into top schools with personal statements that take the form of “a day in the life” descriptions, third-person short stories, and even cooking recipes.

Now we’ve talked about what a personal statement is, let’s quickly look at what a personal statement isn’t:

It isn’t a formal academic paper. You should write the personal statement in your natural voice, using first-person pronouns like “I” and “me,” not in the formal, objective language you would use to write an academic paper.

It isn’t a five-paragraph essay. You should use as many paragraphs as you need to tell your story instead of sticking to the essay structure you learned in school.

It isn’t a resumé. You should try to describe yourself by telling a clear and cohesive story rather than providing a jumbled list of all of your accomplishments and ambitions.

Here are our top six tips for writing a strong personal statement.

Tip 1: Do Some Serious Self-Reflection

The hardest part of writing a personal statement isn’t the actual process of writing it.

Before you start typing, you have to figure out what to write about. And that means taking some time to reflect on who you are and what’s important in your life.

Here are some useful questions you can use to start your self-reflection. You can either answer these on your own by writing down your answers, or you can ask a trusted friend to listen as you talk about them together.

What were the key moments that shaped your life? (e.g. an important friendship, a travel experience, an illness or injury)

What are you proud of? (e.g. you’re a good listener, you always keep your promises, you’re a talented musician)

How do you choose to spend your time? (e.g. reading, practicing soccer, spending time with your friends)

What inspires you? (e.g. your grandmother, a celebrity, your favorite song)

Doing this self-reflection is crucial for figuring out the perfect topics and anecdotes you can use to describe who you are.

Tip 2: Try to Avoid Cliché Topics

College application committees read thousands of personal statements a year. That means there are some personal statement topics they see over and over again.

Here are a few examples of common personal statement topics that have become cliché:

Winning a tournament or sports game

Volunteering in a foreign country

Moving to a new home

Becoming an older sibling

Being an immigrant or having immigrant parents

If you want to make a strong impression in the application process, you need to make your personal statement stand out from the crowd.

But if your chosen personal statement topic falls into one of these categories, that doesn’t necessarily mean you shouldn’t use it. Just make sure to put a unique spin on it so it still delivers something the committee hasn’t seen before.

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Tip 3: Show, Don’t Tell

One common mistake you might make in your personal statement is to simply tell the reader what you want them to know about you, such as by stating “I have a fear of public speaking” or “I love to cook.”

Instead of simply stating these facts, you should show the committee what you’re talking about through a story or scene, which will make your essay much more immersive and memorable.

For example, let’s say you want the committee to know you overcame your fear of public speaking. Instead of writing “I overcame my fear of public speaking,” show them what it was like to be onstage in front of a microphone. Did your palms get clammy? Did you feel light-headed? Did you forget your words?

Or let’s say you want the committee to know you love to cook. Instead of writing “I love to cook,” show them why you love to cook. What’s your favorite dish to cook? What does the air smell like when you’re cooking it? What kitchen appliances do you use to make it?

Tip 4: Connect the Story to Why You’re Applying

Don’t forget that the purpose of your personal statement isn’t simply to tell the admissions committee who you are. That’s an important part of it, of course, but your ultimate goal is to convince them to choose you as a candidate.

That means it’s important to tie your personal story to your reasons for applying to this specific school or scholarship. Finish your essay with a strong thesis.

For example, if your story is about overcoming your fear of public speaking, you might connect that story to your ambition of becoming a politician. You can then tie that to your application by saying, “I want to apply to this school because of its fantastic politics program, which will give me a perfect opportunity to use my voice.”

Tip 5: Write in Your Own Voice

The personal statement isn’t supposed to be written in a formal tone. That’s why they’re called “personal” statements because you have to shape it to fit your own voice and style.

Don’t use complicated or overwrought language. You don’t need to fill your essay with semicolons and big words, unless that’s how you sound in real life.

One way to write in your own voice is by speaking your personal statement out loud. If it doesn’t feel natural, it may need changing. 

Tip 6: Edit, Edit, Edit!

It’s important to revise your personal statement multiple times in order to make sure it’s as close to perfect as possible.

A single typo won’t kill your application, but if your personal statement contains multiple spelling errors or egregious grammar mistakes, you won’t be putting your best foot forward.

ProWritingAid can help you make sure your personal statement is as clean as possible. In addition to catching your grammar errors, typos, and punctuation mistakes, it will also help you improve weaknesses in your writing, such as passive voice, unnecessary repetition, and more.

Let’s look at some of the best personal statements that have worked for successful candidates in the real world. 

Harvard Personal Statement Example

Love. For a word describing such a powerful emotion, it is always in the air. The word “love” has become so pervasive in everyday conversation that it hardly retains its roots in blazing passion and deep adoration. In fact, the word is thrown about so much that it becomes difficult to believe society isn’t just one huge, smitten party, with everyone holding hands and singing “Kumbaya.” In films, it’s the teenage boy’s grudging response to a doting mother. At school, it’s a habitual farewell between friends. But in my Chinese home, it’s never uttered. Watching my grandmother lie unconscious on the hospital bed, waiting for her body to shut down, was excruciatingly painful. Her final quavering breaths formed a discordant rhythm with the steady beep of hospital equipment and the unsympathetic tapping hands of the clock. That evening, I whispered—into unhearing ears—the first, and only, “I love you” I ever said to her, my rankling guilt haunting me relentlessly for weeks after her passing. My warm confession seemed anticlimactic, met with only the coldness of my surroundings—the blank room, impassive doctors, and empty silence. I struggled to understand why the “love” that so easily rolled off my tongue when bantering with friends dissipated from my vocabulary when I spoke to my family. Do Chinese people simply love less than Americans do?

This is an excerpt from a personal statement that got the applicant admitted to Harvard University. The applicant discusses her background as a Chinese-American by musing on the word “love” and what that means within her family.

The writer uses vulnerable details about her relationship with her grandmother to give the reader an understanding of where she comes from and how her family has shaped her.  

You can read the full personal statement on the Harvard Crimson website.

Tufts Personal Statement Example

My first dream job was to be a pickle truck driver. I saw it in my favorite book, Richard Scarry’s “Cars and Trucks and Things That Go,” and for some reason, I was absolutely obsessed with the idea of driving a giant pickle. Much to the discontent of my younger sister, I insisted that my parents read us that book as many nights as possible so we could find goldbug, a small little golden bug, on every page. I would imagine the wonderful life I would have: being a pig driving a giant pickle truck across the country, chasing and finding goldbug. I then moved on to wanting to be a Lego Master. Then an architect. Then a surgeon. Then I discovered a real goldbug: gold nanoparticles that can reprogram macrophages to assist in killing tumors, produce clear images of them without sacrificing the subject, and heat them to obliteration. Suddenly the destination of my pickle was clear. I quickly became enveloped by the world of nanomedicine; I scoured articles about liposomes, polymeric micelles, dendrimers, targeting ligands, and self-assembling nanoparticles, all conquering cancer in some exotic way. Completely absorbed, I set out to find a mentor to dive even deeper into these topics. After several rejections, I was immensely grateful to receive an invitation to work alongside Dr. Sangeeta Ray at Johns Hopkins.

This is the beginning of a personal statement by Renner Kwittken, who was admitted into Tufts University as a pre-medical student.

Renner uses a humorous anecdote about being a pickle truck driver to describe his love for nanomedicine and how he got involved in his field. You can feel his passion for medicine throughout his personal statement.

You can find Renner’s full essay on the Tufts Admissions page.

Law School Personal Statement Essay Example

For most people, the slap on the face that turns their life around is figurative. Mine was literal. Actually, it was a punch delivered by a drill sergeant at Fort Dix, New Jersey, while I was in basic training. That day’s activity, just a few weeks into the program, included instruction in “low-crawling,” a sensible method of moving from one place to another on a battlefield. I felt rather clever for having discovered that, by looking right rather than down, I eliminated my helmet’s unfortunate tendency to dig into the ground and slow my progress. I could thus advance more easily, but I also exposed my unprotected face to hostile fire. Drill sergeants are typically very good at detecting this type of laziness, and mine was an excellent drill sergeant. So, after his repeated suggestions that I correct my performance went unheeded, he drove home his point with a fist to my face. We were both stunned. This was, after all, the New Army, and striking a trainee was a career-ending move for a drill sergeant, as we were both aware. I could have reported him; arguably, I should have. I didn’t. It didn’t seem right for this good sergeant, who had not slept for almost four days, to lose his career for losing his temper with my laziness. Choosing not to report him was the first decision I remember making that made me proud.

These are the first three paragraphs of an anonymous personal statement by a Wheaton College graduate, who used this personal statement to get into a top-25 law school.

This statement describes a time the applicant faced a challenging decision while in the army. He ended up making a decision he was proud of, and as a result, the personal statement gives us a sense of his character.

You can find the full essay on the Wheaton Academics website.

Here are some common questions about how to write a personal statement.

How Long Should a Personal Statement Be?

The length of your personal statement depends on the specific program you’re applying to. The application guidelines usually specify a maximum word count or an ideal word count.  

Most personal statements are between 500–800 words. That’s a good general range to aim for if you don’t have more specific guidelines.  

Should Personal Statements Be Different for Scholarships?

Many scholarship applications will ask for personal statements with similar prompts to those of college applications.

However, the purpose of a personal statement you’d write for a scholarship application is different from the purpose of one you’d write for a college application.

For a scholarship application, your goal is to showcase why you deserve the scholarship. To do that, you need to understand the mission of the organization offering that scholarship.

For example, some scholarships are meant to help first-generation college students get their degree, while others are meant to help women break into STEM.

Consider the following questions:

Why is this organization offering scholarships?

What would their ideal scholarship candidate look like?

How do your experiences and goals overlap with those of their ideal scholarship candidate?

You can use the same personal anecdotes you’d use for any other personal statement, but you’ll have a better chance of winning the scholarship if you tailor your essay to match their specific mission.

How to Start a Personal Statement

You should start your personal statement with a “hook” that pulls the reader in. The sooner you catch the reader’s attention, the more likely they’ll want to read the entire essay.

Here are some examples of hooks you can use:

A story (e.g. When the spotlight hit my face, I tried to remind myself to breathe. )

A setting description (e.g. My bedroom floor is covered with dirty laundry, candy wrappers, and crumpled sheet music. )

A funny anecdote (e.g. When I was a little kid, my friends nicknamed me Mowgli because of my haircut. )

A surprising fact (e.g. I've lived in 37 countries .)

There you have it—our complete guide to writing a personal statement that will make you stand out to the application committee.

Here’s a quick recap: 

A personal statement is a short essay that shows an application committee who you are

Start with a strong hook that pulls the reader in

Tell a story to engage the reader 

Write in your own voice, not in a formal tone

Good luck, and happy writing!

Hannah is a speculative fiction writer who loves all things strange and surreal. She holds a BA from Yale University and lives in Colorado. When she’s not busy writing, you can find her painting watercolors, playing her ukulele, or hiking in the Rockies. Follow her work on hannahyang.com or on Twitter at @hannahxyang.

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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How to Write an Amazing Personal Statement (Includes Examples!)

Lisa Freedland is a Scholarships360 writer with personal experience in psychological research and content writing. She has written content for an online fact-checking organization and has conducted research at the University of Southern California as well as the University of California, Irvine. Lisa graduated from the University of Southern California in Fall 2021 with a degree in Psychology.

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Zach Skillings is the Scholarships360 Newsletter Editor. He specializes in college admissions and strives to answer important questions about higher education. When he’s not contributing to Scholarships360, Zach writes about travel, music, film, and culture. His work has been published in Our State Magazine, Ladygunn Magazine, The Nocturnal Times, and The Lexington Dispatch. Zach graduated from Elon University with a degree in Cinema and Television Arts.

Bill Jack has over a decade of experience in college admissions and financial aid. Since 2008, he has worked at Colby College, Wesleyan University, University of Maine at Farmington, and Bates College.

Maria Geiger is Director of Content at Scholarships360. She is a former online educational technology instructor and adjunct writing instructor. In addition to education reform, Maria’s interests include viewpoint diversity, blended/flipped learning, digital communication, and integrating media/web tools into the curriculum to better facilitate student engagement. Maria earned both a B.A. and an M.A. in English Literature from Monmouth University, an M. Ed. in Education from Monmouth University, and a Virtual Online Teaching Certificate (VOLT) from the University of Pennsylvania.

The personal statement. It’s one of the most important parts of the entire college application process. This essay is the perfect opportunity to show admissions officers who you are and what makes you stand out from the crowd. But writing a good personal statement isn’t exactly easy. That’s why we’ve put together the ultimate guide on how to nail your personal statement, complete with example essays . Each essay was reviewed and commented upon by admissions expert Bill Jack. Let’s dive in!

Related: How to write an essay about yourself  

What is a personal statement? 

A personal statement is a special type of essay that’s required when you’re applying to colleges and scholarship programs. In this essay, you’re expected to share something about who you are and what you bring to the table. Think of it as a chance to reveal a side of yourself not found in the rest of your application. Personal statements are typically around 400 – 600 words in length. 

What can I write about? 

Pretty much anything, as long as it’s about you . While this is liberating in the sense that your writing options are nearly unlimited, it’s also overwhelming for the same reason. The good news is that you’ll probably be responding to a specific prompt. Chances are you’re applying to a school that uses the Common App , which means you’ll have seven prompts to choose from . Reviewing these prompts can help generate some ideas, but so can asking yourself meaningful questions. 

Below you’ll find a list of questions to ask yourself during the brainstorming process. For each of the following questions, spend a few minutes jotting down whatever comes to mind. 

• What experiences have shaped who you are? 
• What’s special or unique about you or your life story? 
• Who or what has inspired you the most? 
• What accomplishments are you most proud of? 
• What are your goals for the future? How have you arrived at those goals? 
• If your life was a movie, what would be the most interesting scene? 
• What have been some of the biggest challenges in your life? How did you respond and what did you learn? 

The purpose of these questions is to prompt you to think about your life at a deeper level. Hopefully by reflecting on them, you’ll find an essay topic that is impactful and meaningful. In the next section, we’ll offer some advice on actually writing your essay. 

Also see:  How to write a 500 word essay

How do I write my personal statement? 

Once you’ve found a topic, it’s time to start writing! Every personal statement is different, so there’s not really one formula that works for every student. That being said, the following tips should get you started in the right direction:  

1. Freewrite, then rewrite 

The blank page tends to get more intimidating the longer you stare at it, so it’s best to go ahead and jump right in! Don’t worry about making the first draft absolutely perfect. Instead, just get your ideas on the page and don’t spend too much time thinking about the finer details. Think of this initial writing session as a “brain dump”. Take 15-30 minutes to quickly empty all your thoughts onto the page without worrying about things like grammar, spelling, or sentence structure. You can even use bullet points if that helps. Once you have your ideas on the page, then you can go back and shape them exactly how you want. 

2. Establish your theme 

Now that you’ve got some basic ideas down on the page, it’s time to lock in on a theme. Your theme is a specific angle that reflects the central message of your essay. It can be summarized in a sentence or even a word. For example, let’s say you’re writing about how you had to establish a whole new group of friends when you moved to a new city. The theme for this type of essay would probably be something like “adaptation”. Having a theme will help you stay focused throughout your essay. Since you only have a limited number of words, you can’t afford to go off on tangents that don’t relate to your theme. 

3. Tell a story

A lot of great essays rely on a specific scene or story. Find the personal anecdote relevant to your theme and transfer it to the page. The best way to do this is by using descriptive language. Consult the five senses as you’re setting the scene. What did you see, hear, taste, touch, or smell? How were you feeling emotionally? Using descriptive language can really help your essay come to life. According to UPchieve , a nonprofit that supports low income students, focusing on a particular moment as a “ revised version of a memoir ” is one way to keep readers engaged. 

Related: College essay primer: show, don’t tell  

4. Focus on your opening paragraph

Your opening paragraph should grab your reader’s attention and set the tone for the rest of your essay. In most cases, this is the best place to include your anecdote (if you have one). By leading with your personal story, you can hook your audience from the get-go. After telling your story, you can explain why it’s important to who you are. 

Related:  How to start a scholarship essay (with examples)

5. Use an authentic voice 

Your personal statement reflects who you are, so you should use a tone that represents you. That means you shouldn’t try to sound like someone else, and you shouldn’t use fancy words just to show off. This isn’t an academic paper, so you don’t have to adopt a super formal tone. Instead, write in a way that allows room for your personality to breathe. 

6. Edit, edit, edit…

Once you’re done writing, give yourself some time away from the essay. Try to allow a few days to pass before looking at the essay again with fresh eyes. This way, you’re more likely to pick up on spelling and grammatical errors. You may even get some new ideas and rethink the way you wrote some things. Once you’re satisfied, let someone else edit your essay. We recommend asking a teacher, parent, or sibling for their thoughts before submitting. 

Examples of personal statements 

Sometimes viewing someone else’s work is the best way to generate inspiration and get the creative juices flowing. The following essays are written in response to four different Common App prompts: 

Prompt 1: “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”

When I was eight years old, I wanted a GameCube very badly. For weeks I hounded my dad to buy me one and finally he agreed. But there was a catch. He’d only get me a GameCube if I promised to start reading. Every day I played video games, I would have to pick up a book and read for at least one hour. At that point in my life, reading was just something I had to suffer through for school assignments. To read for pleasure seemed ludicrous. Needless to say, I wasn’t exactly thrilled about this proposed agreement. But I figured anything was worth it to get my hands on that shiny new video game console, so I bit the bullet and shook my dad’s hand. Little did I know that I had just made a life-changing deal. 

At first, the required hour of reading was a chore — something I had to do so I could play Mario Kart. But it quickly turned into something more than that. To my complete and utter surprise, I discovered that I actually enjoyed reading. One hour turned into two, two turned into three, and after a while I was spending more time reading than I was playing video games. I found myself captivated by the written word, and I read everything I could get my hands on. Lord of the Rings , Percy Jackson , Goosebumps — you name it. I was falling in love with literature, while my GameCube was accumulating dust in the TV stand. 

Soon enough, reading led to writing. I was beginning to come up with my own stories, so I put pen to paper and let my imagination run wild. It started out small. My first effort was a rudimentary picture book about a friendly raccoon who went to the moon. But things progressed. My stories became more intricate, my characters more complex. I wrote a series of science fiction novellas. I tried my hand at poetry. I was amazed at the worlds I could create with the tip of my pen. I had dreams of becoming an author. 

Then somewhere along the way my family got a subscription to Netflix, and that completely changed the way I thought about storytelling. My nose had been buried in books up until then, so I hadn’t really seen a lot of movies. That quickly changed. It seemed like every other day a pair of new DVDs would arrive in the mail (this was the early days of Netflix). Dark Knight, The Truman Show, Inception, Memento — all these great films were coming in and out of the house. And I couldn’t get enough of them. Movies brought stories to life in a way that books could not. I was head over heels for visual storytelling. 

Suddenly I wasn’t writing novels and short stories anymore. I was writing scripts for movies. Now I wanted to transfer my ideas to the big screen, rather than the pages of a book. But I was still doing the same thing I had always done. I was writing, just in a different format. To help with this process, I read the screenplays of my favorite films and paid attention to the way they were crafted. I kept watching more and more movies. And I hadn’t forgotten about my first love, either. I still cherished books and looked to them for inspiration. By the end of my junior year of high school, I had completed two scripts for short films. 

So why am I telling you all this? Because I want to turn my love of storytelling into a career. I’m not totally sure how to do that yet, but I know I have options. Whether it’s film production, creative writing, or even journalism, I want to find a major that suits my ambitions. Writing has taken me a long way, and I know it can take me even further. As I step into this next chapter of my life, I couldn’t be more excited to see how my craft develops. In the meantime, I should probably get rid of that dusty old GameCube. 

Feedback from admissions professional Bill Jack

Essays don’t always have to reveal details about the student’s intended career path, but one thing I like about this essay is that it gives the reader a sense of the why. Why do they want to pursue storytelling. It also shows the reader that they are open to how they pursue their interest. Being open to exploration is such a vital part of college, so it’s also showing the reader that they likely will be open to new things in college. And, it’s always fun to learn a little bit more about the student’s family, especially if the reader can learn about how the students interacts with their family. 

Prompt 2: “The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?”

I remember my first impression of Irvine: weird. It was foggy, stock-full of greenery and eucalyptus trees, and reminded me of my 5th grade trip to a “science camp” which was located in the San Bernardino mountains. Besides Irvine, that was one of the few places in Southern California where you’d find so many non-palm trees. 

Of course, perhaps my initial impression of Irvine was biased, motivated by a desire to stay in my hometown and a fear of the unknown. While that was true to an extent, Irvine was certainly still a little peculiar. The city itself was based on a “master plan” of sorts, with the location of each of its schools, parks, shops, and arguably its trees having been logically “picked” before the foundation was poured. Even the homes all looked roughly the same, with their beige, stucco walls almost serving as a hallmark of the city itself.

Thus, this perfectly structured, perfectly safe city seemed like a paradise of sorts to many outsiders, my parents included. I was a little more hesitant to welcome this. As I saw it, this was a phony city – believing that its uniformity stood for a lack of personality. My hometown, although not as flawlessly safe nor clean as Irvine, was where most of my dearest memories had occurred. From the many sleepovers at Cindie’s house, to trying to avoid my school’s own version of the “infamous” cheese touch, to the many laughs shared with friends and family, I shed a tear at the prospect of leaving my home.

Moving into the foreign city, remnants of the hostility I held towards Irvine remained. Still dwelling in my memories of the past, I was initially unable to see Irvine as a “home.” So, as I walked into my first-ever Irvine class, being greeted by many kind, yet unfamiliar faces around me, I was unable to recognize that some of those new faces would later become some of my dearest friends. Such negative feelings about the city were further reinforced by newer, harder classes, and more complicated homework. Sitting in the discomfort of this unfamiliar environment, it started to seem that “change” was something not only inevitable, but insurmountable.

As the years went on, however, this idea seemed to fade. I got used to my classes and bike racing through Irvine neighborhoods with my friends, watching the trees that once seemed just a “weird” green blob soon transform into one of my favorite parts of the city. While I kept my old, beloved memories stored, I made space for new ones. From carefully making our way over the narrow creek path next to our school, to the laughs we shared during chemistry class, my new memories made with friends seemed to transform a city I once disliked into one I would miss. 

Through this transformation, I have come to recognize that change, although sometimes intimidating at first, can open the door to great times and meaningful connections. Although Irvine may have once seemed like a strange, “phony” place that I couldn’t wait to be rid of, the memories and laughs I had grown to share there were very real. As I move onto this next part of my life, I hope I can use this knowledge that I have gained from my time in Irvine to make the most of what’s to come. Even if the change may be frightening at first, I have learned to embrace what’s on the other side, whether green or not.

One huge plus to writing an essay that focuses on a place is that you might have it read by someone who has been there. Yet, what’s really helpful about this essay is that even if someone hasn’t been there, a picture is painted about what the place is like.  Admission officers have the hard task of really understanding what the student sees, so the use of adjectives and imagery can really help.  It’s also really clever to see that the green that’s mentioned at the beginning is mentioned at the end.  It’s a nice way to bookend the essay and tie it all together.

Prompt 6: “Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?”

I like getting lost. Not literally, of course, but figuratively. Whether it be in the story of a love song by Taylor Swift, or in the memories brought back by listening to my favorite childhood video game’s background music, I’ve always appreciated music’s ability to transport me to another place, another time, another feeling. 

Alas, I cannot sing, nor have I practiced an instrument since my middle school piano class days. So, perhaps Kurt Vonnegut was right. As he puts it, “Virtually every writer I know would rather be a musician.” While I cannot speak for others, I have certainly not debunked his theory. Writing allows many, including myself, to attempt to mimic the transformative power of music – even if our singing voices aren’t exactly “pleasant.” Just as you can get lost in music, you can do so in a story. Whether it is in George Orwell’s totalitarian Oceania, or Little Women’s Orchard House, the stories outlined in novels can provide an amazing look into the lives and worlds of others, and an escape from the worries and problems of those in your own.

While I am certainly not claiming to have the storytelling abilities of the Orwells or Alcotts before me, I’ve had fun trying to recreate such transformative feelings for others. When I was nine, I attempted to write a story about a little girl who had gotten lost in the woods, only managing to get a couple pages through. As I got older, whenever I was assigned a creative writing assignment in school, I wrote about the same pig, Phil. He was always angry: in my 8th grade science class, Phil was mad at some humans who had harbored his friend captive, and in my 9th grade English class, at a couple who robbed him. 

Thus, when I heard about a writing club being opened at my school in 11th grade, I knew I had to join. I wanted to discern whether writing was just a hobby I picked up now and then, or a true passion. If it was a passion, I wanted to learn as much as possible about how I could improve. Although my high school’s writing club certainly wasn’t going to transform me into Shakespeare, I knew I could learn a lot from it – and I did. The club challenged me to do many things, from writing on the spot, to writing poetry, to even writing about myself, something that’s hopefully coming in handy right now. 

From then on, I started to expand into different types of writing, storing short ideas, skits, and more in appropriately-labeled Google Drive folders. At around the same time, I became interested in classic literature, which largely stemmed from a project in English class. We had been required to choose and read a classic on our own, then present it to the class in an interesting way. While my book was certainly interesting and unique in its own right, nearly everyone else’s novels seemed more captivating to me. So, I took it upon myself to read as many classics as I could the following summer.

One of the books I read during the summer, funnily enough, was Animal Farm, which starred angry pigs, reminiscent of Phil. I had also started going over different ideas in my head, thinking about how I could translate them into words using the new skills I learned. While the writing club helped reaffirm my interest in writing and allowed me to develop new skills, my newfound affinity for classics gave me inspiration to write. Now, I am actually considering writing as part of my future. In this endeavor, I hope that Phil, and the music I inevitably listen to as I write, will accompany me every step of the way.

Admission officers might read 70 (or more!) essays in one day. It’s not uncommon for them to start to blend together and sound similar. This essay might not make you laugh out loud. But, it might make the reader chuckle while reading it thanks to the subtle humor and levity. Being able to incorporate a little humor into your essay (if it is natural for you to do… do not force it), can really be a great way to shed additional light into who you are. Remember, the essay isn’t merely about proving that you can write, but it should also reveal a little bit about your personality.

Prompt 5: “Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.”

I learned a lot of things during the summer I worked at Tropical Smoothie. I discovered the value of hard work. I figured out how to save money. I even mastered the art of the Mango Magic smoothie (the secret is lots of sugar). But most importantly, I learned the power of perspective. And I have Deja to thank for that. 

Deja was my shift supervisor, and one of Tropical Smoothie’s best employees. She was punctual, friendly, and always willing to lend a helping hand. She knew the store from top to bottom, and could handle pretty much any situation thrown her way. She made everyone around her better. On top of all that, she was four months pregnant! I was always impressed by Deja’s work ethic, but I gained an entirely new level of respect for her one day.

It was a Friday night, and Deja and I were working the closing shift together. It was very busy, and Deja and I were the only ones on shift. We managed to get by, but we were exhausted by the end of the evening. After wiping down the counters and mopping the floors, we closed up shop and went our separate ways. I was eager to get home. 

I walked a couple blocks to where I had parked my car. Well, it wasn’t my car actually. It was my dad’s ‘98 Chevy pickup truck, and it was in rough shape. It had no heat or A/C, the leather seats were cracked beyond repair, and the driver’s side door was jammed shut. I sighed as I got in through the passenger side and scooted over to the driver’s seat. The whole reason I was working at Tropical Smoothie was to save up enough money to buy my own car. I was hoping to have something more respectable to drive during my senior year of high school. 

I cranked the old thing up and started on my way home. But soon enough, I spotted Deja walking on the side of the road. There was no sidewalk here, the light was low, and she was dangerously close to the passing cars. I pulled over and offered her a ride. She got in and explained that she was on her way home. Apparently she didn’t have a car and had been walking to work every day. I couldn’t believe it. Here I was complaining about my set of wheels, while Deja didn’t have any to begin with.

We got to talking, and she confessed that she had been having a tough time. You would never know from the way she was so cheerful at work, but Deja had a lot on her plate. She was taking care of her mother, her boyfriend had just lost his job, and she was worried about making ends meet. And of course, she was expecting a baby in five months. On top of all that, she had been walking nearly a mile to and from work every day. The whole thing was a real eye opener, and made me reconsider some things in my own life. 

For one, I didn’t mind driving my dad’s truck anymore. It was banged up, sure, but it was a lot better than nothing. My mindset had changed. I appreciated the truck now. I began to think about other things differently, too. I started making mental notes of all the things in my life I was thankful for — my family, my friends, my health. I became grateful for what I had, instead of obsessing over the things I didn’t. 

I also gained more awareness of the world outside my own little bubble. My encounter with Deja had shown me first-hand that everyone is dealing with their own problems, some worse than others. So I started paying more attention to my friends, family members, and coworkers. I started listening more and asking how I could help. I also gave Deja a ride home for the rest of the summer. 

These are all small things, of course, but I think they make a difference. I realized I’m at my best when I’m not fixated on my own life, but when I’m considerate of the lives around me. I want to keep this in mind as I continue to grow and develop as a person. I want to continue to search for ways to support the people around me. And most importantly, I want to keep things in perspective.

Too often we can be focused on our own problems that we fail to realize that everyone has their own things going on in their lives, too.  This essay showcases how it’s important to put things in perspective, a skill that certainly will prove invaluable in college… and not just in the classroom.  Another reason I like this essay is because it provides deeper insight into the student’s life.  Sure, you might have mentioned in your activities list that you have a job.  But as this essay does, you can show why you have the job in the first place, what your responsibilities are, and more.

A few last tips

We hope these essay examples gave you a bit of inspiration of what to include in your own. However, before you go, we’d like to send you off with a few (personal statement) writing tips to help you make your essays as lovely as the memories and anecdotes they’re based off of. Without further ado, here are some of our best tips for writing your personal statements:

1. Open strong

College admissions officers read many, many essays (think 50+) a day, which can sometimes cause them to start blending together and sounding alike. One way to avoid your essay from simply fading into the background is to start strong. This means opening your essay with something memorable, whether an interesting personal anecdote, a descriptive setting, or anything else that you think would catch a reader’s attention (so long as it’s not inappropriate). Not only might this help college admissions officers better remember your essay, but it will also make them curious about what the rest of your essay will entail.

2. Be authentic

Perhaps most important when it comes to writing personal statement essays is to maintain your authenticity. Ultimately, your essays should reflect your unique stories and quirks that make you who you are, and should help college admissions officers determine whether you’d truly be a good fit for their school or not. So, don’t stress trying to figure out what colleges are looking for. Be yourself, and let the colleges come to you!

3. Strong writing

This one may seem a little obvious, but strong writing will certainly appeal to colleges. Not only will it make your essay more compelling, but it may show colleges that you’re ready for college-level essay writing (that you’ll likely have to do a lot of). Just remember that good writing is not limited to grammar. Using captivating detail and descriptions are a huge part of making your essay seem more like a story than a lecture.

4. Proofread

Last but not least, remember to proofread! Make sure your essay contains no errors in grammar, punctuation, and spelling. When you’re done proofreading your essay yourself, we would also recommend that you ask a teacher, parent, or other grammatically savvy person to proofread your essay as well.

Final thoughts 

With those in hand, we hope you now have a better sense of how to write your personal statement. While your grades and test scores are important when it comes to college admissions, it’s really your essays that can “make” or “break” your application. 

Although this may make it seem like a daunting task, writing an amazing personal statement essay is all about effort. Thus, so long as you start early, follow the advice listed above, and dedicate your time and effort to it, it’s entirely possible to write an essay that perfectly encapsulates you. Good luck, and happy writing!

Also see:  Scholarships360’s free scholarships search tool

Key Takeaways

• It may take some people longer than others to know what they want to write about, but remember that everyone, including you, has something unique to write about!
• Personal statements should be personal, which means you should avoid being too general and really strive to show off what makes you “you”
• Time and effort are two of the most important things you can put into your personal statement to ensure that it is the best representation of yourself
• Don’t forget to ask people who know you to read your work before you submit; they should be able to tell you better than anyone if you are truly shining through!

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How To Write a Personal Statement That Stands Out

Table of contents

Laura Jane Bradbury

A personal statement is a chance to highlight your unique qualities, skills, and experiences, all while showcasing your personality.

But whether you're applying for university, a job, or funding, it can be daunting to write about yourself. To increase your chances of getting accepted, it's important to know how to create an effective personal statement.

In my six years as a copywriter, I’ve written many personal statements that get results. In this article, I’ll guide you through what to include, what to avoid, and how to tailor a personal statement based on your application type.

Key Takeaways

• A personal statement is an opportunity to share your unique qualities, experiences, and skills.
• It should always relate to the course, job, or funding you are applying for.
• Include accomplishments and experiences that demonstrate how suited you are to the position or course you are applying for.
• Use clear and simple language to ensure your points are understood.

Your personal statement should be concise and demonstrate how you fit the position or opportunity you’re applying for. It’s important to keep information relevant, rather than listing all of your skills and accomplishments.

Follow these steps to accurately write and tailor your statement.

Understand your prompt

Before you start, make sure you understand what's expected of you. Are there specific instructions, keywords, or phrases that stand out in your prompt? Read through it thoroughly and note the requirements. You can then brainstorm ideas for each point.

Let's say I'm applying for a university journalism course. I've been asked to write a statement that shares why I'm interested and why I would be a good fit. I can use columns to plan my content:

Putting your ideas together first makes it easier to stay on track. Otherwise, you might lose focus and include irrelevant information. 

Show, don't just tell

Once you’ve listed your experiences, skills, and accomplishments, consider how you can demonstrate them with examples. Take a look at the list you created during the previous exercise and organize your points so you have clear examples and proof.

This technique helps you demonstrate your experiences and how they tie in with your application.

When telling anecdotes, use engaging stories that demonstrate your skills. For instance, a story about how I handled a fast-paced news internship proves I work well under pressure. 

Start strong

Recruiters, application tutors, and funders read lots of personal statements. You can make yours stand out with an engaging introduction.

Examples of a strong opening include:

A meaningful statistic

This draws readers in and increases credibility: 

"Communication is the key to marketing success, according to Business Marketing News. With five years of experience communicating and delivering campaigns to global clients, I have the skills and passion to add value to your team."

A personal story

Anecdotes connect the reader with the author’s real-life experience: 

"My first exposure to microbiology was during my time as a research assistant for a microbiologist. I was fascinated by the complex and intricate processes within cells."

An alarming statement

This piques the reader’s interest by making an issue seem urgent:  

“ The fashion industry churns out clothes at an alarming rate, causing mass production of synthetic fibers and harsh chemicals which have a detrimental impact on the planet. Funding my sustainability initiative is vital to mitigating this environmental impact." 

Avoid cliches such as "From a young age, I have always loved...." and "For as long as I can remember, I have had a passion for..."

Pro tip: Use Wordtune Editor 's Shorten feature to cut unnecessary fluff and make your intro sharper. Simply type in your sentence and click Shorten to receive suggestions.

Get Wordtune for free > Get Wordtune for free >

Admission committees and employers appreciate sincerity and authenticity. While it may be tempting, avoid exaggeration. You can better emphasize your skills and personality by being honest. For instance, rather than claiming I read every type of newspaper in my journalism application, I can focus on my dedication to reading The New York Times.

Your writing style should also feel genuine. Instead of trying to impress with complex language and fancy words, keep sentences simple and direct . This makes them more effective because they’re easier to read. 

Address weaknesses

Addressing weaknesses can show your willingness to confront challenges. It also gives you a chance to share efforts you have made for improvement. When explaining a weakness, exclude excuses.

Instead of saying "I didn't achieve my expected grades due to work commitments impacting my studies," try “While I didn't achieve my expected grades, I am now working with a tutor to help me understand my weak areas so I can succeed in your program.”

Wordtune’s Spices feature can help you develop counterarguments to weaknesses. In the Editor, highlight your text, click on Spices, and then Counterargument . Here’s an example:

Using Wordtune’s suggestion, I can highlight my eagerness to learn and provide examples to support my argument.

Highlight achievements

This is your chance to shine! A personal statement should highlight your best qualities — provided they relate to your prompt.

Ask yourself:

• What are your skills and strengths? Identify both academic and non-academic abilities such as critical thinking, problem-solving, and teamwork.
• What challenges have you faced? Reflect on how you have overcome significant challenges and how these experiences have helped you grow. For example, completing a course, learning a new language, or starting a business.
• What are your unique selling points? Consider what sets you apart from other applicants. For example, you may have a unique set of technical skills or experience learning in a different country.
• How have your achievements shaped your goals and aspirations? Sharing your goals shows that you think long-term and have taken the time to make sure you’re applying for the right opportunity.

Connect with the institution or company

Tailor your statement to the specific institution or company you're applying to — this shows you understand their values and have carefully considered where you want to seek opportunities.

To do this, head to the company or institution’s website and look for the About page. Many organizations include a mission statement on this page that conveys its purpose and values.

For example, universities often include their values under “Community” or “Student Life” sections. Here, Princeton University’s “In Service of Humanity” section highlights how they value using education to benefit society. Applicants can engage with this by explaining how they interact with their communities and seek to use their education to help others.

You can also research a company or institution’s social media. Look for similarities — maybe you both prioritize collaboration or think outside the box. Draw upon this in your personal statement. 

End with a strong conclusion

A strong conclusion is clear, concise, and leaves a lasting impression. Use these three steps:

• Summarize the main points of your statement. For example, “My experience volunteering for the school newspaper, along with my communication skills and enthusiasm for writing, make me an ideal student for your university."
• Discuss your future . Share your future ambitions to remind the reader that you’ve carefully considered how the opportunity fits into your plans.
• Include a closing statement. End on a positive note and offer the reader a final explanation for why you would be a great match. For instance, “Thank you for reviewing my statement. I am confident my skills and experience align with the role and your company culture.”

Tip: Learn more about writing an effective conclusion with our handy guide . 

Different types of personal statements

Now you know how to write a personal statement, let’s look at what to focus on depending on your application type.

The length of your personal statement will vary depending on the type. Generally, it should be around 500 words to 650 words . However, a university application is often longer than a statement for a job, so it’s vital to determine what is expected of you from the beginning.

Whatever the length, it’s important to remove and edit content fluff , including any repetition or copy that does not relate to your prompt.

Personal statement checklist

Use this checklist to ensure that your statement includes: 

• An engaging introduction.
• Clear examples of your experiences, skills, and expertise. 
• A commitment to improvement, if required.
• Any applicable achievements. 
• A direct connection to the company or institution’s values.
• A strong conclusion that summarizes information without adding new content.
• Authentic, simple language.

Personal statements are an opportunity to delve deeper and share who you are beyond your grades or resume experience. Demonstrate your ability with anecdotes and examples, address any weaknesses, and remember to use genuine and simple language. This is your place to shine, so follow our tips while displaying your unique personality, and you’ll be sure to stand out from the crowd.

Want to get started and create a powerful introduction? Read our step-by-step guide .

What is the difference between a cover letter and a personal statement?

A cover letter expresses your interest in a position and introduces you to an employer. It’s typically shorter and focuses on your qualifications, skills, and experience for a particular role. A personal statement, however, is common for a job, internship, funding, or university application. It explores your background, goals, and aspirations, as well as your skills and experience.

What is the purpose of a personal statement?

A personal statement is an opportunity to stand out by detailing your background, experiences, and aspirations. It should explain why you are interested in and a good match for the company or institution you are applying to.

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College Admissions , College Essays

In addition to standardized test scores and transcripts, a personal statement or essay is a required part of many college applications. The personal statement can be one of the most stressful parts of the application process because it's the most open ended.

In this guide, I'll answer the question, "What is a personal statement?" I'll talk through common college essay topics and what makes for an effective personal statement.

College Essay Glossary

Even the terminology can be confusing if you aren't familiar with it, so let's start by defining some terms:

Personal statement —an essay you write to show a college admissions committee who you are and why you deserve to be admitted to their school. It's worth noting that, unlike "college essay," this term is used for application essays for graduate school as well.

College essay —basically the same as a personal statement (I'll be using the terms interchangeably).

Essay prompt —a question or statement that your college essay is meant to respond to.

Supplemental essay —an extra school or program-specific essay beyond the basic personal statement.

Many colleges ask for only one essay. However, some schools do ask you to respond to multiple prompts or to provide supplemental essays in addition to a primary personal statement.

Either way, don't let it stress you out! This guide will cover everything you need to know about the different types of college essays and get you started thinking about how to write a great one:

• Why colleges ask for an essay
• What kinds of essay questions you'll see
• What sets great essays apart
• Tips for writing your own essay

Why Do Colleges Ask For an Essay?

There are a couple of reasons that colleges ask applicants to submit an essay, but the basic idea is that it gives them more information about you, especially who you are beyond grades and test scores.

#1: Insight Into Your Personality

The most important role of the essay is to give admissions committees a sense of your personality and what kind of addition you'd be to their school's community . Are you inquisitive? Ambitious? Caring? These kinds of qualities will have a profound impact on your college experience, but they're hard to determine based on a high school transcript.

Basically, the essay contextualizes your application and shows what kind of person you are outside of your grades and test scores . Imagine two students, Jane and Tim: they both have 3.5 GPAs and 1200s on the SAT. Jane lives in Colorado and is the captain of her track team; Tim lives in Vermont and regularly contributes to the school paper. They both want to be doctors, and they both volunteer at the local hospital.

As similar as Jane and Tim seem on paper, in reality, they're actually quite different, and their unique perspectives come through in their essays. Jane writes about how looking into her family history for a school project made her realize how the discovery of modern medical treatments like antibiotics and vaccines had changed the world and drove her to pursue a career as a medical researcher. Tim, meanwhile, recounts a story about how a kind doctor helped him overcome his fear of needles, an interaction that reminded him of the value of empathy and inspired him to become a family practitioner. These two students may seem outwardly similar but their motivations and personalities are very different.

Without an essay, your application is essentially a series of numbers: a GPA, SAT scores, the number of hours spent preparing for quiz bowl competitions. The personal statement is your chance to stand out as an individual.

#2: Evidence of Writing Skills

A secondary purpose of the essay is to serve as a writing sample and help colleges see that you have the skills needed to succeed in college classes. The personal statement is your best chance to show off your writing , so take the time to craft a piece you're really proud of.

That said, don't panic if you aren't a strong writer. Admissions officers aren't expecting you to write like Joan Didion; they just want to see that you can express your ideas clearly.

No matter what, your essay should absolutely not include any errors or typos .

#3: Explanation of Extenuating Circumstances

For some students, the essay is also a chance to explain factors affecting their high school record. Did your grades drop sophomore year because you were dealing with a family emergency? Did you miss out on extracurriculars junior year because of an extended medical absence? Colleges want to know if you struggled with a serious issue that affected your high school record , so make sure to indicate any relevant circumstances on your application.

Keep in mind that in some cases there will be a separate section for you to address these types of issues, as well as any black marks on your record like expulsions or criminal charges.

#4: Your Reasons for Applying to the School

Many colleges ask you to write an essay or paragraph about why you're applying to their school specifically . In asking these questions, admissions officers are trying to determine if you're genuinely excited about the school and whether you're likely to attend if accepted .

I'll talk more about this type of essay below.

What Kind of Questions Do Colleges Ask?

Thankfully, applications don't simply say, "Please include an essay about yourself"; they include a question or prompt that you're asked to respond to . These prompts are generally pretty open-ended and can be approached in a lot of different ways .

Nonetheless, most questions fall into a few main categories. Let's go through each common type of prompt, with examples from the Common Application, the University of California application, and a few individual schools.

Prompt Type 1: Your Personal History

This sort of question asks you to write about a formative experience, important event, or key relationship from your life . Admissions officers want to understand what is important to you and how your background has shaped you as a person.

These questions are both common and tricky. The most common pit students fall into is trying to tell their entire life stories. It's better to focus in on a very specific point in time and explain why it was meaningful to you.

Common App 1

Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.

Common App 5

Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.

University of California 2

Every person has a creative side, and it can be expressed in many ways: problem solving, original and innovative thinking, and artistically, to name a few. Describe how you express your creative side.

University of California 6

Think about an academic subject that inspires you. Describe how you have furthered this interest inside and/or outside of the classroom.

Prompt Type 2: Facing a Problem

A lot of prompts deal with how you solve problems, how you cope with failure, and how you respond to conflict. College can be difficult, both personally and academically, and admissions committees want to see that you're equipped to face those challenges .

The key to these types of questions is to identify a real problem, failure, or conflict ( not a success in disguise) and show how you adapted and grew from addressing the issue.

Common App 2

The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?

Harvard University 7

The Harvard College Honor Code declares that we “hold honesty as the foundation of our community.” As you consider entering this community that is committed to honesty, please reflect on a time when you or someone you observed had to make a choice about whether to act with integrity and honesty.

Prompt Type 3: Diversity

Most colleges are pretty diverse, with students from a wide range of backgrounds. Essay questions about diversity are designed to help admissions committees understand how you interact with people who are different from you .

In addressing these prompts, you want to show that you're capable of engaging with new ideas and relating to people who may have different beliefs than you.

Common App 3

Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?

Johns Hopkins University

Tell us about an aspect of your identity (e.g., race, gender, sexuality, religion, community) or a life experience that has shaped you as an individual and how that influenced what you’d like to pursue in college at Hopkins.  This can be a future goal or experience that is either [sic] academic, extracurricular, or social.

Duke University Optional 1

We believe a wide range of personal perspectives, beliefs, and lived experiences are essential to making Duke a vibrant and meaningful living and learning community. Feel free to share with us anything in this context that might help us better understand you and what you might bring to our community. 

Prompt Type 4: Your Future Goals

This type of prompt asks about what you want to do in the future: sometimes simply what you'd like to study, sometimes longer-term career goals. Colleges want to understand what you're interested in and how you plan to work towards your goals.

You'll mostly see these prompts if you're applying for a specialized program (like pre-med or engineering) or applying as a transfer student. Some schools also ask for supplementary essays along these lines. 

University of Southern California (Architecture)

Princeton Supplement 1

Prompt Type 5: Why This School

The most common style of supplemental essay is the "why us?" essay, although a few schools with their own application use this type of question as their main prompt. In these essays, you're meant to address the specific reasons you want to go to the school you're applying to .

Whatever you do, don't ever recycle these essays for more than one school.

Chapman University

There are thousands of universities and colleges. Why are you interested in attending Chapman?

Columbia University

Why are you interested in attending Columbia University? We encourage you to consider the aspect(s) that you find unique and compelling about Columbia.

Rice University

Based upon your exploration of Rice University, what elements of the Rice experience appeal to you?

Princeton University

Princeton has a longstanding commitment to understanding our responsibility to society through service and civic engagement. How does your own story intersect with these ideals?

Prompt Type 6: Creative Prompts

More selective schools often have supplemental essays with stranger or more unique questions. University of Chicago is notorious for its weird prompts, but it's not the only school that will ask you to think outside the box in addressing its questions.

University of Chicago

“Vlog,” “Labradoodle,” and “Fauxmage.” Language is filled with portmanteaus. Create a new portmanteau and explain why those two things are a “patch” (perfect match).

University of Vermont

Established in Burlington, VT, Ben & Jerry’s is synonymous with both ice cream and social change. The “Save Our Swirled” flavor raises awareness of climate change, and “I Dough, I Dough” celebrates marriage equality. If you worked alongside Ben & Jerry, what charitable flavor would you develop and why?

What Makes a Strong Personal Statement?

OK , so you're clear on what a college essay is, but you're still not sure how to write a good one . To help you get started, I'm going to explain the main things admissions officers look for in students' essays: an engaging perspective, genuine moments, and lively writing .

I've touched on these ideas already, but here, I'll go into more depth about how the best essays stand out from the pack.

Showing Who You Are

A lot of students panic about finding a unique topic, and certainly writing about something unusual like a successful dating app you developed with your friends or your time working as a mall Santa can't hurt you. But what's really important isn't so much what you write about as how you write about it . You need to use your subject to show something deeper about yourself.

Look at the prompts above: you'll notice that they almost all ask you what you learned or how the experience affected you. Whatever topic you pick, you must be able to specifically address how or why it matters to you .

Say a student, Will, was writing about the mall Santa in response to Common App prompt number 2 (the one about failure): Will was a terrible mall Santa. He was way too skinny to be convincing and the kids would always step on his feet. He could easily write 600 very entertaining words describing this experience, but they wouldn't necessarily add up to an effective college essay.

To do that, he'll need to talk about his motivations and his feelings: why he took such a job in the first place and what he did (and didn't) get out of it. Maybe Will took the job because he needed to make some money to go on a school trip and it was the only one he could find. Despite his lack of enthusiasm for screaming children, he kept doing it because he knew if he persevered through the whole holiday season he would have enough money for his trip. Would you rather read "I failed at being a mall Santa" or "Failing as a mall Santa taught me how to persevere no matter what"? Admissions officers definitely prefer the latter.

Ultimately, the best topics are ones that allow you to explain something surprising about yourself .

Since the main point of the essay is to give schools a sense of who you are, you have to open up enough to let them see your personality . Writing a good college essay means being honest about your feelings and experiences even when they aren't entirely positive.

In this context, honesty doesn't mean going on at length about the time you broke into the local pool at night and nearly got arrested, but it does mean acknowledging when something was difficult or upsetting for you. Think about the mall Santa example above. The essay won't work unless the writer genuinely acknowledges that he was a bad Santa and explains why.

Eloquent Writing

As I mentioned above, colleges want to know that you are a strong enough writer to survive in college classes . Can you express your ideas clearly and concisely? Can you employ specific details appropriately and avoid clichés and generalizations? These kinds of skills will serve you well in college (and in life!).

Nonetheless, admissions officers recognize that different students have different strengths. They aren't looking for a poetic magnum opus from someone who wants to be a math major. (Honestly, they aren't expecting a masterwork from anyone , but the basic point stands.) Focus on making sure that your thoughts and personality come through, and don't worry about using fancy vocabulary or complex rhetorical devices.

Above all, make sure that you have zero grammar or spelling errors . Typos indicate carelessness, which will hurt your cause with admissions officers.

Top Five Essay-Writing Tips

Now that you have a sense of what colleges are looking for, let's talk about how you can put this new knowledge into practice as you approach your own essay. Below, I've collected my five best tips from years as a college essay counselor.

#1: Start Early!

No matter how much you want to avoid writing your essay, don't leave it until the last minute . One of the most important parts of the essay writing process is editing, and editing takes a lot of time. You want to be able to put your draft in a drawer for a week and come back to it with fresh eyes. You don't want to be stuck with an essay you don't really like because you have to submit your application tomorrow.

You need plenty of time to experiment and rewrite, so I would recommend starting your essays at least two months before the application deadline . For most students, that means starting around Halloween, but if you're applying early, you'll need to get going closer to Labor Day.

Of course, it's even better to get a head start and begin your planning earlier. Many students like to work on their essays over the summer, when they have more free time, but you should keep in mind that each year's application isn't usually released until August or September. Essay questions often stay the same from year to year, however. If you are looking to get a jump on writing, you can try to confirm with the school (or the Common App) whether the essay questions will be the same as the previous year's.

#2: Pick a Topic You're Genuinely Excited About

One of the biggest mistakes students make is trying to write what they think the committee wants to hear. The truth is that there's no "right answer" when it comes to college essays . T he best topics aren't limited to specific categories like volunteer experiences or winning a tournament. Instead, they're topics that actually matter to the writer .

"OK," you're thinking, "but what does she mean by 'a topic that matters to you'? Because to be perfectly honest, right now, what really matters to me is that fall TV starts up this week, and I have a feeling I shouldn't write about that."

You're not wrong (although some great essays have been written about television ). A great topic isn't just something that you're excited about or that you talk to your friends about; it's something that has had a real, describable effect on your perspective .

This doesn't mean that you should overemphasize how something absolutely changed your life , especially if it really didn't. Instead, try to be as specific and honest as you can about how the experience affected you, what it taught you, or what you got out of it.

Let's go back to the TV idea. Sure, writing an essay about how excited you are for the new season of Stranger Things  probably isn't the quickest way to get yourself into college, but you could write a solid essay (in response to the first type of prompt) about how SpongeBob SquarePants was an integral part of your childhood. However, it's not enough to just explain how much you loved SpongeBob—you must also explain why and how watching the show every day after school affected your life. For example, maybe it was a ritual you shared with your brother, which showed you how even seemingly silly pieces of pop culture can bring people together. Dig beneath the surface to show who you are and how you see the world.

When you write about something you don't really care about, your writing will come out clichéd and uninteresting, and you'll likely struggle to motivate yourself. When you instead write about something that is genuinely important to you, you can make even the most ordinary experiences—learning to swim, eating a meal, or watching TV—engaging .

#3: Focus on Specifics

But how do you write an interesting essay? Focus.

Don't try to tell your entire life story or even the story of an entire weekend; 500–650 words may seem like a lot, but you'll reach that limit quickly if you try to pack every single thing that has happened to you into your essay. If, however, you just touch on a wide range of topics, you'll end up with an essay that reads more like a résumé.

Instead, narrow in on one specific event or idea, and talk about it in more depth . The narrower your topic, the better. For example, writing about your role as Mercutio in your school's production of Romeo and Juliet is too general, but writing about opening night, when everything went wrong, could be a great topic.

Whatever your topic, use details to help draw the reader in and express your unique perspective. But keep in mind that you don't have to include every detail of what you did or thought; stick to the important and illustrative ones.

#4: Use Your Own Voice

College essays aren't academic assignments; you don't need to be super formal. Instead, try to be yourself. The best writing sounds like a more eloquent version of the way you talk .

Focus on using clear, simple language that effectively explains a point or evokes a feeling. To do so, avoid the urge to use fancy-sounding synonyms when you don't really know what they mean. Contractions are fine; slang, generally, is not. Don't hesitate to write in the first person.

A final note: you don't need to be relentlessly positive. It's OK to acknowledge that sometimes things don't go how you want—just show how you grew from that.

#5: Be Ruthless

Many students want to call it a day after writing a first draft, but editing is a key part of writing a truly great essay. To be clear, editing doesn't mean just making a few minor wording tweaks and cleaning up typos; it means reading your essay carefully and objectively and thinking about how you could improve it .

Ask yourself questions as you read: is the progression of the essay clear? Do you make a lot of vague, sweeping statements that could be replaced with more interesting specifics? Do your sentences flow together nicely? Do you show something about yourself beyond the surface level?

You will have to delete and rewrite (potentially large) parts of your essay, and no matter how attached you feel to something you wrote, you might have to let it go . If you've ever heard the phrase "kill your darlings," know that it is 100% applicable to college essay writing.

At some point, you might even need to rewrite the whole essay. Even though it's annoying, starting over is sometimes the best way to get an essay that you're really proud of.

What's Next?

Make sure to check out our other posts on college essays , including our step-by-step guide to how to write your college essay , our analysis of the Common App Prompts , and our collection of example essays .

If you're in need of guidance on other parts of the application process , take a look at our guides to choosing the right college for you , writing about extracurriculars , deciding to double major , and requesting teacher recommendations .

Last but not least, if you're planning on taking the SAT one last time , check out our ultimate guide to studying for the SAT and make sure you're as prepared as possible.

Alex is an experienced tutor and writer. Over the past five years, she has worked with almost a hundred students and written about pop culture for a wide range of publications. She graduated with honors from University of Chicago, receiving a BA in English and Anthropology, and then went on to earn an MA at NYU in Cultural Reporting and Criticism. In high school, she was a National Merit Scholar, took 12 AP tests and scored 99 percentile scores on the SAT and ACT.

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Writing a Personal Statement

Preparing to Write

Brainstorming, don't forget, sample prompts.

A personal statement is a narrative essay that connects your background, experiences, and goals to the mission, requirements, and desired outcomes of the specific opportunity you are seeking. It is a critical component in the selection process, whether the essay is for a competitive internship, a graduate fellowship, or admittance to a graduate school program. It gives the selection committee the best opportunity to get to know you, how you think and make decisions, ways in which past experiences have been significant or formative, and how you envision your future. Personal statements can be varied in form; some are given a specific prompt, while others are less structured. However, in general a personal statement should answer the following questions:

• Who are you?
• What are your goals?
• How does this specific program/opportunity help you achieve your goals?
• What is in the future?

A personal statement is not:

• A variation of your college admissions essay
• An academic/research paper
• A narrative version of your resume
• A creative writing piece (it can be creative, though)
• An essay about somebody else

Keep in mind that your statement is only a portion of the application and should be written with this in mind. Your entire application package will include some, possibly all, of the materials listed below. You will want to consider what these pieces of the application communicate about you. Your personal statement should aim to tie everything together and fill in or address any gaps. There will likely be some overlap but be sure not to be too repetitive.

• Personal Statement(s)
• Transcripts
• Letters of recommendations
• Sample of written work
• Research proposal

Preparing to Write A large portion of your work towards completing a personal statement begins well before your first draft or even an outline. It is incredibly important to be sure you understand all of the rules and regulations around the statement. Things to consider before you begin writing:

• How many prompts? And what are they? It is important to know the basics so you can get your ideas in order. Some programs will require a general statement of interest and a focused supplementary or secondary statement closely aligned with the institution's goals.
• Are there formatting guidelines? Single or double spaced, margins, fonts, text sizes, etc. Our general guideline is to keep it simple.
• How do I submit my statement(s)? If uploading a document we highly suggest using a PDF as it will minimize the chances of accidental changes to formatting. Some programs may event ask you to copy and paste into a text box.
• When do I have to submit my statement(s)? Most are due at the time of application but some programs, especially medical schools, will ask for secondary statements a few months after you apply. In these instances be sure to complete them within two weeks, any longer is an indication that you aren't that interested in the institution.

Before you start writing, take some time to reflect on your experiences and motivations as they relate to the programs to which you are applying. This will offer you a chance to organize your thoughts which will make the writing process much easier. Below are a list of questions to help you get started:

• What individuals, experiences or events have shaped your interest in this particular field?
• What has influenced your decision to apply to graduate school?
• How does this field align with your interests, strengths, and values?
• What distinguishes you from other applicants?
• What would you bring to this program/profession?
• What has prepared you for graduate study in this field? Consider your classes at Wellesley, research and work experience, including internships, summer jobs and volunteer work.
• Why are you interested in this particular institution or degree program?
• How is this program distinct from others?
• What do you hope to gain?
• What is motivating you to seek an advanced degree now?
• Where do you see yourself headed and how will this degree program help you get there?

For those applying to Medical School, if you need a committee letter for your application and are using the Medical Professions Advisory Committee you have already done a lot of heavy lifting through the 2017-2018 Applicant Information Form . Even if you aren't using MPAC the applicant information form is a great place to start.

Another great place to start is through talking out your ideas. You have a number of options both on and off campus, such as: Career Education advisors and mentors ( you can set up an appointment here ), major advisor, family, friends. If you are applying to a graduate program it is especially important to talk with a faculty member in the field. Remember to take good notes so you can refer to them later.

When you begin writing keep in mind that your essay is one of many in the application pool. This is not to say you should exaggerate your experiences to “stand out” but that you should focus on clear, concise writing. Also keep in mind that the readers are considering you not just as a potential student but a future colleague. Be sure to show them examples and experiences which demonstrate you are ready to begin their program.

It is important to remember that your personal statement will take time and energy to complete, so plan accordingly. Every application and statement should be seen as different from one another, even if they are all the same type of program. Each institution may teach you the same material but their delivery or focus will be slightly different.

In addition, remember:

• Be yourself: You aren’t good at being someone else
• Tragedy is not a requirement, reflection and depth are
• Research the institution or organization
• Proofread, proofread, proofread
• How to have your personal statement reviewed

The prompts below are from actual applications to a several types of programs. As you will notice many of them are VERY general in nature. This is why it is so important to do your research and reflect on your motivations. Although the prompts are similar in nature the resulting statements would be very different depending on the discipline and type of program, as well as your particular background and reasons for wanting to pursue this graduate degree.

• This statement should illustrate your academic background and experiences and explain why you would excel in the Department of Civil and Environmental Engineering (UMass Amherst - M.S. in Civil Engineering).
• Describe your academic and career objectives and how the Yale School of Forestry and Environmental Studies can help you achieve them. Include other considerations that explain why you seek admissions to the Yale School of Forestry and Environmental Studies and your interests in the environmental field (Yale - Master of Environmental Management).  
• Please discuss your academic interests and goals. Include your current professional and research interests, as well as your long-range professional objectives. Please be as specific as possible about how your objectives can be met at Clark and do not exceed 800 words (Clark University - M.A. in International Development and Social Change).
• Write a 500- to 700-word statement that describes your work or research. Discuss how you came to focus on the medium, body of work, or academic area you wish to pursue at the graduate level. Also discuss future directions or goals for your work, and describe how the Master of Fine Arts in Studio (Printmedia) is particularly suited to your professional goals (School of the Art Institute of Chicago - MFA in Studio, Printmaking).
• Your statement should explain why you want to study economics at the graduate level. The statement is particularly important if there is something unusual about your background and preparation that you would like us to know about you (University of Texas at Austin - Ph.D in Economics).
• Your personal goal statement is an important part of the review process for our faculty members as they consider your application. They want to know about your background, work experience, plans for graduate study and professional career, qualifications that make you a strong candidate for the program, and any other relevant information (Indiana University Bloomington - M.S.Ed. in Secondary Education).
• Your autobiographical essay/personal statement is a narrative that outlines significant experiences in your life, including childhood experiences, study and work, your strengths and aspirations in the field of architecture, and why you want to come to the University of Oregon (University of Oregon - Master of Architecture).
• Personal history and diversity statement, in which you describe how your personal background informs your decision to pursue a graduate degree. You may refer to any educational, familial, cultural, economic or social experiences, challenges, community service, outreach activities, residency and citizenship, first-generation college status, or opportunities relevant to your academic journey; how your life experiences contribute to the social, intellectual or cultural diversity within a campus community and your chosen field; or how you might serve educationally underrepresented and underserved segments of society with your graduate education (U.C. Davis - M.A. in Linguistics).
• A Personal Statement specifying your past experiences, reasons for applying, and your areas of interest. It should explain your intellectual and personal goals, why you are interested in pursuing an interdisciplinary degree rather than a more traditional disciplinary one, and how this degree fits into your intellectual and personal future (Rutgers University - Ph.D in Women’s and Gender Studies).
• Your application requires a written statement to uploaded into your application and is a critical component of your application for admission. This is your opportunity to tell us what excites you about the field of library and information science, and what problems you want to help solve in this field. Please also tell us how your prior experiences have prepared you for this next step toward your career goals and how this program will help you achieve them (University of North Carolina Chapel Hill - Master of Science in Library Science).
• After watching the video, please describe what strengths and preferences as a learner you have that will facilitate your success in this innovative curriculum. What challenges in our curriculum do you anticipate and what strategies might you use to address these challenges? (MGH Institute of Health Professions PT - They recently redesigned their curriculum)
• Your personal goal statement should briefly describe how you view the future of the field, what your goals are to be part of that future, and what brought you to pursue an advanced education degree in your chosen field. You may include any other information that you feel might be useful. (Northeastern PT)
• Personal Statement: In 500 words or less, describe a meaningful educational experience that affected your professional goals and growth and explain how it impacted you. The educational experience does not need to be related to this degree. Focus on the educational experience and not why you think you would be a good professional in this field. (Simmons PT)
• Personal Statement (500 word minimum): State your reasons for seeking admission to this program at this institution. Include your professional goals, why you want to pursue a career in this field and how admission to this program will assist you in accomplishing those goals. (Regis College Nursing)
• “Use the space provided to explain why you want to go to this type of program.” (AMCAS)
• Address the following three questions(Though there is no set limit, most statements are 1–2 pages, single-spaced.): What are your reasons for pursuing this degree? Why do you wish to pursue your degree at this institution? How do you intend to leverage your degree in a career of this field? (Boston University MPH)
• Please submit a personal statement/statement of purpose of no more than 500 words for the department/degree of choice. Professional degree essays require a clear understanding of the _______ field and how you hope to work within the field. Be sure to proofread your personal statement carefully for spelling and grammar. In your statement, be sure to address the following: what interests you in the field of _____ what interests you in a specific degree program and department at this institution and what interests you in a particular certificate (if applicable). Please also describe how you hope to use your ________ training to help you achieve your career goals. (Columbia PhD in Public Health - Epidemiology)
• Because each Home Program requires significant original research activities in fulfillment of the requirements for the degree, we are interested in obtaining as much information as possible about your previous research experiences. Those who already have such experience are in a better position to know whether they are truly interested in performing ______ research as part of a graduate program. Please include specific information about your research experience in your Statement of Purpose. You may also use the Statement to amplify your comments about your choice of Home Program(s), and how your past experiences and current interests are related to your choice. Personal Statements should not exceed two pages in length (single spaced). Make sure to set your computer to Western European or other English-language setting. We cannot guarantee the ability to access your statement if it is submitted in other fonts. (Stanford Biosciences PhD)
• Your statement of purpose should describe succinctly your reasons for applying to the Department of ____ at ___ University. It would be helpful to include what you have done to prepare for this degree program. Please describe your research interests, past research experience, future career plans and other details of your background and interests that will allow us to evaluate your ability to thrive in our program. If you have interests that align with a specific faculty member, you may state this in your application. Your statement of purpose should not exceed two pages in length (single spaced). (Stanford Bioengineering PhD)
• Statement of purpose (Up to one page or 1,000 words): Rather than a research proposal, you should provide a statement of purpose. Your statement should be written in English and explain your motivation for applying for the course at this institution and your relevant experience and education. Please provide an indication of the area of your proposed research and supervisor(s) in your statement. This will be assessed for the coherence of the statement; evidence of motivation for and understanding of the proposed area of study; the ability to present a reasoned case in English; and commitment to the subject. (Oxford Inorganic Chemistry - DPhil)

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Effective Personal Brand Statement Examples and Tips

June 6, 2024

Crafting a personal brand statement is an art. It requires both brevity and clarity while still offering substance and creativity. An effective personal brand statement doesn't just describe what you sell — it crystallizes your core values, unique personality, and the distinct value that you deliver.

A personal brand statement breathes life into the heart and soul of your brand, sparking an emotional connection to transform both your employees and customers into true brand advocates.

Whether you're a growing startup, a multinational corporation, or anything in between, your brand statement shapes how the world, including your own team , perceives your brand.

In the following sections, we’ll go over why brand statements are so vital for companies. We’ll explore real-life examples from companies you know and love, analyze what makes them tick, and provide actionable tips to help you craft your brand declaration.

Ready to ditch those generic marketing phrases and create a brand statement that blows your audiences away? Let’s get started.

What Is a Personal Brand Statement?

Think of a personal brand statement (PBS) as your brand's elevator pitch. It's a concise, impactful declaration that captures the essence of who you are, what you stand for, and the value you offer.

This statement serves as a guiding light for all of your brand communications. It ensures consistency across all touchpoints , from marketing campaigns to social media interactions.

A personal brand statement needs to pack a lot into a brief statement. A strong personal brand statement must:

• Articulate Your Brand’s Identity: Your PBS should encapsulate your brand's core values, beliefs, vision, and mission. It must clearly state what drives your brand and what problems it will solve for its audience. It’s a statement that becomes the foundation of your brand story.
• Connect With Your Target Audience: An effective statement resonates emotionally with your ideal customer. It speaks their language, understands their needs, and positions your brand as a trusted partner in their journey.

Source: REI

• Differentiate Your Brand From Competitors: An ever-crowding marketplace demands a clear differentiation strategy. Highlight your brand’s unique selling proposition –– the specific factors that put you ahead of the rest.
• Capture Your Brand’s Voice: A large part of brand storytelling is expressing a unique personality and tone that makes your brand memorable and authentic.

Now let’s take a look at why a personal brand statement is important.

Why Is a Personal Brand Statement Important?

Crafting a compelling brand PBS has benefits beyond just a memorable tagline for self-promotion. Here’s how it empowers your business:

Stronger Brand Recognition

A clear and consistent PBS builds strong brand equity and brand recognition. Consumers develop a deeper awareness and understanding of your brand when your messaging is unified across all channels, from advertising to customer service.

What your brand represents in the minds of consumers shapes perceptions and establishes a distinct brand image. This brand image ensures that customers remember your unique value proposition when they think of your brand.

Awareness also helps build your employer brand , which is crucial to recruiting (and retaining) top talent. According to Glassdoor, 86% of job seekers research company reviews  before applying for a job. So, it’s important to make a strong, positive impression.

Emotional Connection

The best personal brand statements go beyond functionality and strike a chord with their target audiences. Tapping into emotions helps connect your brand with a customer’s values and aspirations.

This emotional connection is key to creating the desired associations with your brand. Ultimately, it leads to a stronger and more loyal customer base, as well.

Your brand statement isn’t only for external purposes; it’s also a rallying cry for your team. When your employees understand and connect with your brand's core values, they're more likely to become engaged, motivated, and passionate about their work.

It turns them into brand advocates  who organically promote your message in their daily lives and social media channels. A solid brand statement is the foundation of employee advocacy programs, which have been proven to triple a brand’s social media engagement .

Strategic Decision-Making

Apart from being a rallying cry for those who work for your brand, a personal brand statement is also a focal point in decision-making.

From product development to marketing campaigns, a strong core message ensures that your initiatives align with your brand’s principles and image. The personal brand statement is a reminder of why and how to deliver the promised value to your target audience.

Increased Brand Trust

Consistency breeds trust! Being clear and consistent across all communication channels builds reliability with your audience. 81% of consumers say they must trust a brand  to buy from it.

Consumers appreciate transparency and authenticity greatly. A well-defined PBS demonstrates that your brand has an unwavering commitment to stand by what it believes in.

Stronger Networks

A clear brand identity can work wonders for your professional reputation. It can help create stronger networks and opportunities for growth by attracting like-minded partners, collaborators, influencers, and brand advocates.

Personal Brand Statement Examples

Now that we understand the anatomy and significance of a compelling personal brand statement, let's explore some real-life and hypothetical examples to inspire you.

Hypothetical Brand Statements

First, let’s go through some hypothetical brand statements to give you a clear indication of how to include all of the essential elements when starting from scratch.

Professional Personal Brand Statement Examples

Lessons from these two brand statements can be applied to various businesses.

Example 1: "At Acme Consulting, we are passionate problem-solvers dedicated to delivering innovative, data-driven solutions that drive measurable business impact for our clients."

This statement effectively communicates the brand's core value proposition while highlighting the brand's passion and dedication.

Example 2: "Pristine Health is committed to empowering individuals to take control of their well-being through personalized, holistic approaches that nurture the mind, body, and spirit."

This statement positions the brand as a facilitator of personal empowerment and well-being. It emphasizes a holistic approach that addresses the mind, body, and spirit while appealing to an audience that seeks alternative, comprehensive, and personalized approaches to health and wellness.

Creative Personal Brand Statement Examples

These two personal brand statement examples are specific to creative businesses.

Example 1: "Embrace Life Photography captures life's most precious moments with a unique blend of artistry, emotion, and storytelling, creating timeless memories that transcend generations."

This statement effectively conveys the brand's commitment to capturing life's most cherished moments with a creative and emotive approach.

It highlights the artistry and storytelling elements while emphasizing the creation of timeless, generational memories. It’s a statement that appeals emotionally to those seeking something meaningful and long-lasting.

Example 2: "Avant-Garde Fashion is a bold, boundary-pushing brand that challenges conventions and inspires self-expression through cutting-edge designs that celebrate individuality and empowerment."

This statement positions the brand as a bold, forward-thinking force in fashion. It signals the challenging of traditional norms through innovative and individualistic designs. It appeals to customers who view fashion as a means of personal expression and empowerment.

Real-Life Brand Statements

Let's dissect some real-life brand statements from successful companies to learn why they’re so effective. It’s important to note that many of these statements have also changed several times over the years.

As you’ll see in the four examples below, it’s common practice to not explicitly delineate your brand statement publicly. Instead, it is included alongside the rest of your brand positioning. Many of the following statements have not been declared as the ‘official’ brand statement.

Source: Slack

Brand Statement: “Slack is a messaging app for business  that connects people to the information that they need. By bringing people together to work as one unified team, Slack transforms the way that organizations communicate.”

Why This Statement Works:

• It clearly defines its product (‘messaging app for business’) and its core benefit (‘connects people to the information they need’).
• It emphasizes how Slack solves a common pain point for businesses (fragmented communication).
• The statement goes beyond functionality and highlights the transformative power of its product (‘transforms the way organizations communicate’).

2. Patagonia

Source: Patagonia

Brand Statement: “ Patagonia’s mission  is to build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.”

• The statement prioritizes its core values: quality products, environmental responsibility, and activism.
• It outlines a clear mission statement — ‘cause no unnecessary harm’ and ‘implement solutions’ — that goes beyond simply stating a goal.
• It sets Patagonia apart by positioning itself as an environmentally conscious brand with a purpose beyond profit.

Source: Tesla

Brand Statement: “ Accelerating the World's Transition  to Sustainable Energy.”

• It’s simple and direct. It clearly communicates the company’s mission.
• The statement emphasizes the broad reach of its mission, aiming to influence the entire world, not just a specific market.
• It can be validated by their focus on reducing carbon dioxide (CO2) in the atmosphere.

Source: Zoom

Brand Statement: “At Zoom , we help people connect, collaborate, and get more work done, together.”

• Zoom's statement focuses on the benefits users gain from its product: connecting, collaborating, and increasing productivity.
• The use of verbs like ‘connect’ and ‘get more done’ creates a sense of action and achievement.

How GaggleAMP Helps Promote Personal Brand Statements

Ultimately, a personal brand statement drives brand loyalty, advocacy, and long-term success. However, a powerful personal brand statement won’t have an impact on your marketing efforts if you’re lacking brand awareness. Without brand awareness, the odds of your target audience being aware of your brand, let alone your personal branding statement, will be slim.

This is where GaggleAMP  steps in. Our platform helps you bring your team together, quickly and effectively. Our employee advocacy tool optimizes and streamlines your employee advocacy program  and amplifies your brand’s voice on social media.

And, it’s more achievable than you might assume! Did you know that 72% of employees are willing to post company content  from their personal accounts if the content is written for them? This is just one of the many functions that GaggleAMP can successfully help you execute.

Schedule a demo today  to see how GaggleAMP can help you boost your brand awareness and spread your personal brand statement.

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