27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]

Lindsay Kolowich Cox

Published: December 20, 2023

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.

Hands type at a laptop

Though I'm definitely familiar with professional bios, I can admit they can be challenging. What do I include? What do readers need to know?

As daunting as writing a professional bio can be, professional bios are crucial when applying for jobs, seeking new clients, or networking. A professional bio also gives the world a brief snapshot of you and your professional ideals.

If you‘re at a loss for how to write a professional bio that packs a punch, I’ve got you covered. In this journey, tools like HubSpot’s user-friendly drag-and-drop website builder can be instrumental in showcasing your professional bio online with ease and style.

I will walk you through how to write a professional bio that you can proudly publish, provide professional bio templates, and show you the best professional bio examples you can get inspiration from.

→ Download Now: 80 Professional Bio Examples [Free Templates]

What is a professional bio?

Professional bio templates, how to write a professional bio, best professional bio examples, how to write a short bio.

how do you write a business plan biography

80+ Professional Bio Templates & Examples

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A professional bio or biography is a short overview of your experience. Professional bios usually include details about education, employment, achievements, and relevant skills.

Purpose of Professional Bios

A bio tells an audience about who you are, what you've done, and what you can do. It can help potential employers, fans, or customers understand your personality and what you stand for.

Writing a bio without a clear starting point is challenging — believe me, I've tried. To ease the process, here are some templates I put together to get you started.

I‘ve found it’s best to keep your professional bio honest and to the point. Too long of a bio, and you risk losing your audience's attention. After all, audiences will only read a web page for less than a minute before clicking elsewhere.

And honesty is key because most consumers and clients won‘t invest in someone or something if it doesn’t seem trustworthy. In fact, 67% of consumers say they must trust a brand before investing in its products or services.

how do you write a business plan biography

"Plus," she adds, "I'm always happy to talk about my cats at any given moment. You never know when a fellow cat mom could be reading."

Values and Work Approach

Your values can sometimes show your work ethic more effectively than your career path. It can also help you endear yourself to employers and colleagues who want to work with people with similar values.

So don‘t be shy: Share how you incorporate your values into your work. Whether it’s a commitment to innovation, customer satisfaction, or ethical decision-making, explain what drives you and be enthusiastic about it.

Your Personality

Remember: Your bio should always include a taste of your personality! Your sense of humor, creativity, or collaborative nature could all give readers a sense of who you are. This helps readers connect with you on a more personal level.

Remember to tailor your bio for different platforms and audiences. Also, keep it concise and impactful while highlighting the most relevant information in each context.

First-Person Bio vs. Third-Person Bio

While first-person bios are common, third-person bios can be more effective in formal situations.

Your decision to write your professional bio in the first or third person depends on your desire to leave a more personable or assertive impression.

Both approaches work, provided you tailor them to your goals and audience. What’s important is to be clear and tell your story in a way that connects with your reader.

How to Write a First-Person Bio

Writing in the first person can be a great way to connect with your audience when building a personal brand. When you write a first-person bio, use "I" or "me" to make yourself relatable and approachable.

Here's one way I’d write a first-person bio:

"I'm a freelance writer specializing in small business content. I've worked with companies in a variety of industries like home care to fine leather goods."

Speaking in the first person here connects you with a client or brand based on your experience and opinions. Put another way, writing a first-person bio is like telling your story to your audience.

Here are a few tips to make your first-person bio great:

Don’t start every sentence with "I."

Showing instead of telling is a great approach.

Let’s say you’re a writer who wants to create a short professional bio. Instead of saying, "I love to write," you can say, "Writer. Bad but enthusiastic dancer."

This portrays your writing skill, shows your personality outside of writing as a dancer, and includes a little sense of humor, which is essential for a writer.

Remember, you know yourself better than anyone.

Adding a back story to your bio helps create context for the roles and successes you write about. Think of it like a case study about who you were, what you are now, and the process that got you to your current position.

Focus on valuable details.

Quick facts about you can showcase your identity and values. For example, if you're writing a bio for LinkedIn, think about how to tie your hobby into what you do.

Let's say Animal Crossing is your hobby. Does it align with your career aspirations? It can be a great addition to your bio if you want to pursue a video game career.

However, if your interests lie elsewhere, including a more relevant hobby is better.

How to Write a Third-Person Bio

Third-person bios sound more authoritative and objective. So, if you’re job searching in a formal industry, applying for grants, or trying to get published, you may want to stick to the third person.

For instance, when you write a third-person bio, you may start with:

"Jasmine Montgomery is a Senior Hiring Manager at L’Oreal based in New York. She recruits across several business units to connect with the brightest talent from around the globe."

By only using your name and pronouns to speak about yourself here, you are letting your title and skill set speak for themselves.

These bios create distance between the subject of the bio (you) and the reader through a third person. This person could be anyone, but they usually speak in a tone emphasizing their expertise.

This makes third-person bios feel aloof or overly formal sometimes.

Ideally, your third-person bio should sound friendly but polished, like a message from a close colleague at work. Here are a few tips on how to write a great third-person bio.

Write from the perspective of someone you know and trust.

It can be challenging to write about yourself, so try to see yourself from the perspective of your favorite person at work or a mentor you trust. This can help you write from a position of authority without feeling self-conscious.

Show the reader why they should trust your opinion.

A professional bio often reflects a specific industry or niche. With this in mind, your text should include relevant details that professionals in your industry know. Avoid jargon whenever you can.

Remember, you're telling a story.

If you want a third-person bio, but you're used to writing in first-person, it may help to write it the most comfortable way for you.

Your professional bio is an essential piece of writing, so edit it carefully. Edit your writing from both points of view and see which works best for your target audience.

Here's how to write a professional bio, step by step.

  • Create an 'About' page for your website or profile.
  • Begin writing your bio with your first and last name.
  • Mention any associated brand name you might use.
  • State your current position and what you do.
  • Include at least one professional accomplishment.
  • Describe your values and how they inform your career.
  • Briefly tell your readers who you are outside of work.
  • Use humor or a personal story to add flavor to your professional bio.

If you’re anything like me, you probably don't think about your professional bio until you’re asked to "send one over via email."

You have one afternoon to come up with it, so you scramble together a bio that ends up reading like this:

"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers.

Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing."

To be fair, in certain contexts, your professional bio needs to be more formal, like Mr. Erickson's up there. But there are also cases where writing a personable and conversational bio is good.

Whether you choose the formal or casual route, use the following steps to create a perfect bio.

1. Create an 'About' page for your website or profile.

You need an online space to keep your professional bio. Here are a few to consider (some of these you might already have in place):

  • Facebook Business page .
  • Industry blog byline .
  • Instagram account .
  • Personal website .
  • LinkedIn profile .
  • Industry website .
  • Personal blog .

As you'll see in the professional bio examples below, the length and tone of your bio will differ depending on the platforms you use.

Instagram, for example, allows only 150 characters of bio space, whereas you can write as much as you want on your website or Facebook Business page.

2. Begin writing your bio with your first and last name.

If your readers remember nothing else about your bio, they should remember your name. Therefore, it's a good idea for your first and last name to be the first two words of your professional bio.

Even if your name is printed above this bio (hint: it should), this is a rare moment where it's okay to be redundant.

For example, if I were writing my bio, I might start it like this:

Lindsay Kolowich

Lindsay Kolowich is a Senior Marketing Manager at HubSpot.

3. Mention any associated brand name you might use.

Will your professional bio represent you or a business you work for? Ensure you mention the brand you associate with in your bio. If you're a freelancer, you may have a personal business name or pseudonym you advertise to your clients.

Here are a few examples:

  • Lindsay Kolowich Marketing.
  • SEO Lindsay.
  • Kolowich Consulting.
  • Content by Kolowich (what do you think ... too cheesy?).

Maybe you founded your own company and want its name to be separate from your real name. Keep it simple like this: "Lindsay Kolowich is the founder and CEO of Kolowich Consulting."

4. State your current position and what you do.

Whether you're the author of a novel or a mid-level specialist, use the following few lines of your bio to describe what you do in that position. Refrain from assuming your audience knows what your job title entails.

Make your primary responsibilities known so readers can know you and understand what you offer to your industry.

5. Include at least one professional accomplishment.

Just as a business touts its client successes through case studies, your professional bio should let your audience know what you've achieved.

What have you done for yourself — as well as for others — that makes you a valuable player in your industry?

6. Describe your values and how they inform your career.

Why do you do what you do? What might make your contribution to the market different from your colleagues? What are the values that make your business a worthwhile investment to others?

Create a professional bio that answers these questions.

7. Briefly tell your readers who you are outside of work.

Transition from describing your values in work to defining who you are outside of work. This may include:

  • Your family.
  • Your hometown.
  • Sports you play.
  • Hobbies and interests.
  • Favorite music and travel destinations.
  • Side hustles you're working on.

People like connecting with other people. The more transparent you are about who you are personally, the more likable you'll be to people reading about you.

8. Use humor or a personal story to add flavor to your professional bio.

End your professional bio on a good or, more specifically, a funny note. By leaving your audience with something quirky or unique, you can ensure they'll leave your website with a pleasant impression of you.

Following the steps above when writing your bio is important, but take your time with one section. People consume lots of information daily. So ensure your bio hooks 'em in the first line, and you won’t lose them.

(P.S. Want to boost your professional brand? Take one of HubSpot Academy's free certification courses . In just one weekend, you can add a line to your resume and bio that over 60,000 marketers covet.)

Why Good Bios Are Important for a Professional

You may think, "How many people read professional bios, anyway?"

The answer: A lot. Though there's no way to tell who is reading it, you want it catchy. Your professional bio will delight the right people coming across it on multiple platforms.

Professional bios can live on your LinkedIn profile , company website, guest posts, speaker profiles, Twitter bio , Instagram bio , and many other places.

And most importantly, it‘s the tool you can leverage most when you’re networking.

Bottom line? People will read your professional bio. Whether they remember it or it makes them care about you is a matter of how well you present yourself to your intended audience.

So, what does a top-notch professional bio look like? Let‘s review a few sample bios for professionals like you and me. Then, we’ll cover bio examples from some of the best people in the industry.

Short Sample Bios

Your bio doesn't have to be complicated. Here are five samples to glean inspiration from.

Example 1: Friendly Sample Bio

"Hey! My name is Ryan, and I'm a marketing specialist passionate about digital advertising. I have five years of experience managing various online campaigns and improving brand visibility for clients across multiple verticals. I love analyzing consumer behavior and leveraging data-driven strategies to maximize ROI. Outside work, I enjoy traveling, taking funny photos, and exploring new hiking trails."

Example 2: Mid-Career Sample Bio

"Jennifer Patel is a versatile graphic designer known for her creative approach and attention to detail. With a background in visual arts and eight years of experience, Jennifer has worked on diverse projects ranging from logo designs to website layouts. Her ability to understand and translate client needs into visually striking designs sets her apart. Jennifer finds inspiration in nature, music, and pop culture."

Example 3: Sales Sample Bio

"I'm a seasoned sales executive with a track record of exceeding targets and building strong client relationships. With a background in B2B sales, I've built a natural ability to understand customer needs and consistently exceed quota every month. I pride myself in my communication skills and strategic approaches, which have helped me thrive in highly competitive markets such as SaaS sales. Outside work, I enjoy playing basketball and volunteering at local charities."

Example 4: HR Sample Bio

"I am a dedicated human resources professional with a passion for fostering a positive workplace culture and facilitating employee development. With eight years of experience in talent acquisition and HR operations, I've played a key role in building high-performing teams. I'm known for my strong interpersonal skills and ability to create inclusive and supportive work environments. In my free time, I enjoy practicing yoga and exploring new culinary experiences."

Example 5: Software Engineer Sample Bio

"David Chang is a senior software engineer specializing in backend development. With a strong background in computer science and six years of experience, David has successfully built scalable and efficient solutions for complex technical challenges. He is well-versed in various programming languages and frameworks like C++, Java, and Ruby on Rails. In his spare time, David enjoys reading science fiction novels and playing the guitar."

Below, we've curated some of the best professional bio examples we've ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various places you might describe yourself.

Check 'em out and use them as inspiration when crafting your own.

  • Chimamanda Ngozi Adichie: Author
  • Chima Mmeje: SEO Content Writer
  • DJ Nexus: DJ
  • Lena Axelsson: Marriage & Family Therapist
  • Mark Levy: Branding Firm Founder
  • Audra Simpson: Political Anthropologist
  • Marie Mikhail: Professional Recruiter
  • Wonbo Woo: Executive Producer
  • Chris Burkard: Freelance Photographer
  • Lisa Quine: Creative Consultant
  • Nancy Twine: Hair Care Founder
  • Trinity Mouzon: Wellness Brand Founder
  • Alberto Perez: Co-Founder of Zumba Fitness
  • Ann Handley: Writer and Marketer

1. Chimamanda Ngozi Adichie : Author

Bio platform: personal website.

Chimamanda Ngozi Adichie begins her professional bio with an invitation to her roots.

In a few paragraphs, she describes when and where she was born, her family, her education, her honorary degrees, and the depth of her work, which has been translated into 30 languages and several publications.

how do you write a business plan biography

She can keep readers engaged by leading with a powerful hook that aligns with her target audience’s marketing needs.

how do you write a business plan biography
  • There’s clarity about who Chima serves.
  • The hook is bold, catchy, and compels anyone to read further.
  • Including client results makes clients visualize what they can expect.

3. DJ Nexus : DJ

Bio platform: facebook.

This New England-based DJ has single-handedly captured the Likes of over 2,000 people in and beyond Boston, MA. And even if you don‘t listen to the type of music he produces, it’s hard not to read his compelling Facebook bio.

For instance, consider his tagline, under "About" — " Quiet during the day. QUITE LOUD at night! " DJ Nexus tells you when he works awesomely. I got goosebumps just imagining a dance club where he might play music.

how do you write a business plan biography

how do you write a business plan biography

how do you write a business plan biography

The second is the "long version," which is even more interesting than the first. Why? It reads like a story — a compelling one, at that. In fact, it gets hilarious in some parts.

The second sentence of the bio reads: "He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books."

Here's another excerpt from the middle:

how do you write a business plan biography

how do you write a business plan biography

how do you write a business plan biography

It's a well-put value proposition that sets her apart from the rest of the HR industry.

Marie concludes her bio with a smooth mix of professional skills, like her Spanish fluency, and personal interests, such as podcasting and Star Wars (she mentions the latter with just the right amount of humor).

  • Straight off the bat, Marie uses a story to share her experiences of how she began as a recruiter.
  • It provides a subtle pitch for readers to check out her podcast.
  • The bio exudes Maries approachable, fun, and playful personality.

8. Wonbo Woo : Executive Producer

Wonbo Woo is the executive producer of WIRED's video content and has several impressive credits to his name. What does this mean for his professional bio? He has to prioritize.

With this in mind, Wonbo opens his bio with the most eye-catching details first (if the image below is hard to read, click it to see the full copy ).

how do you write a business plan biography

how do you write a business plan biography

I wouldn‘t necessarily be inclined to follow Chris if his bio had simply read, "I post beautiful images." But images that inspire me to travel? Now that’s something I can get behind.

Last, he ends on a humble, sweet note: "He is happiest with his wife Breanne raising their two sons." So inject personal information into your bio — it makes you seem approachable.

  • It highlights Chris’s achievement without bragging.
  • The last sentence portrays Chris as a responsible man who loves his family.
  • The well-written bio speaks to nature lovers who like the outdoors, surfing, and more. This gives them reasons to follow Chris.

10. Lisa Quine : Creative Consultant

Bio platform: portfolio website.

Creative professionals who specialize in visual art may find it challenging to balance the writing of their bio and displaying of their portfolio. Not Lisa Quine. Lisa has an exceptional balance of her professional bio and creative work.

Throughout her bio, you'll notice the number of murals she's completed and a brief timeline of her career. This helps her paint the picture of who she is as a professional.

how do you write a business plan biography

The rest of her bio similarly focuses on Twine's strengths as someone who’s able to take hair care "back to basics."

how do you write a business plan biography

Mouzon effectively grips the reader's attention with this introduction and then dives into some of her impressive accomplishments — including a brand now sold at Urban Outfitters and Target.

The language used throughout Mouzon's bio is authentic, real, and honest.

For instance, in the second paragraph, she admits:

"While building a brand may have looked effortless from the outside, starting a business at age 23 with no resources or funding quickly forced me to realize that early-stage entrepreneurship was anything but transparent."

how do you write a business plan biography

As an avid Zumba fan, I was excited to include this one. Perez styles his LinkedIn bio as a short story, starting with his background as a hard-working teen who held three jobs by age 14.

His bio tells the fun and fascinating origin story of Zumba, in which Perez, an aerobics teacher in Florida at the time, forgot his music for class and used a Latin music cassette tape instead ... "And it was an instant hit!"

His bio continues:

"Shortly after he was connected to Alberto Periman and Alberto Aghion, and Zumba was officially created ... What started as a dream now has 15 million people in more than 200,000 locations in 186 countries who take Zumba classes every week."

how do you write a business plan biography

how do you write a business plan biography

There's something in there for everyone.

  • The last section of the bio shows Ann’s warm personality — "Ann lives in Boston, where she is Mom to creatures two- and four-legged."
  • Written in the third person, this bio has lots of proof (like followers), which shows Ann is a terrific marketing leader.

If you're posting a bio on a social media account or sending a quick blurb to a client, you want to keep it short and sweet while showcasing your accomplishments.

To get started, use these best practices for writing your short professional bio:

  • Introduce yourself.
  • State what you do.
  • Add key skills or areas of expertise.
  • Include a personal mission statement
  • Celebrate your wins.
  • Provide your contact information.
  • Show them your personality.

1. Introduce yourself.

Your introduction is your first impression, so always begin by telling people who you are. You may start with a greeting like, "Hello, my name is" or "Hi! Let me first introduce myself …" when sending your bio as a message.

If you’re writing a bio for an online platform, stating your name at the beginning works as well.

Leading with your name — even as a question — is important for recognition and building relationships.

2. State what you do.

Give people an idea of what you do daily and where you work. Your job title is how the people put you into context and consider whether your profession relates to their industry.

So detail your most relevant work in your short bios, like CEO, professor, and author.

Take a cue from Angela Duckworth , who specifies what she does in her LinkedIn bio:

how do you write a business plan biography

3. Add key skills or areas of expertise.

If you send a bio to a client or potential employer, highlight your most valuable skills. For instance, if your expertise is in social media marketing and content creation, like Ivanka Dekoning , list these skills.

how do you write a business plan biography
  • A joke. "Some mistakes are too much fun to only make once. At least that’s what I learned when I created…"
  • Mention a hobby. "I’ll be honest: for me, tennis is life — Go Nadal!"
  • A fun fact. "Every year, I watch 100 new films! I’m a cinephile and love every movie genre."
  • A few emojis related to your interests. "🎶🤖🎾🎬🎭"

Whichever way you choose to get personal, give people a glimpse into who you are as an individual.

When writing a short bio, it can be tempting to pack in as much relevant information about yourself as possible — but this isn’t the most effective approach.

Instead, focus on including the details that you and your audience care about most and leave out the fluff.

Let's dive into a few examples of short professional bios.

Short Professional Bio Examples

  • Tristen Taylor: Marketing Manager
  • Lianna Patch: Copywriter
  • Precious Oboidhe: Content Strategist and Writer
  • Rebecca Bollwitt: Writer
  • Megan Gilmore: Cookbook Author
  • Bea Dixon: Feminine Care Founder
  • Tammy Hembrow: Instagram Influencer
  • Dr. Cody: Chiropractor
  • Larry Kim: Founder
  • Dharmesh Shah: Founder and CTO
  • Lily Ugbaja: Content Strategist
  • Ian Anderson Gray: Marketer
  • Van Jones: Political Commentator, Author, and Lawyer

1. Tristen Taylor: Marketing Manager

Bio platform: blog byline.

Tristen Taylor is a Marketing Manager here at HubSpot. She's written content for HubSpot's Marketing, Sales, and Customer Service blogs; her blog author bio is one of my favorites.

What I love most about Tristen's bio is that it’s a great example of how to deliver information about yourself that is relevant to your work while also sharing fun details that audiences will find relatable.

Her bio reads:

"Building from her experience with GoCo.io and Southwest Airlines, Tristen's work has been recognized by Marketing Brew and BLACK@INBOUND. She lives in Washington, DC, attending anime conventions and painting in her free time."

how do you write a business plan biography

how do you write a business plan biography

Gilmore further includes a CTA link within her Instagram bio that leads followers to free, ready-to-use recipes. You might think, " Why would she do that since it discourages people from buying her book?"

But that couldn't be further from the truth.

By giving her followers the chance to try out her recipes, she's slowly turning leads into customers. After I tried a few of her Instagram recipes and loved them, I bought her book, knowing I'd like more of what she offered.

  • The bio is short and direct.
  • The CTA link includes an invitation for people to join her newsletter. Meaning, she can build her email list.

6. Bea Dixon : Feminine Care Founder

Bea Dixon, Founder and CEO of The Honey Pot Company, efficiently uses the space on her Instagram profile to highlight who she is as a well-rounded human — not just a businesswoman.

For instance, while she highlights her girl boss attitude with a tiara emoji, she equally calls attention to her fashion interests (Free People), her pets, Boss and Sadie, and her love for ramen noodles.

how do you write a business plan biography

What more do you need to know?

Ian doesn't take his bio too seriously but uses every character to highlight everything about him.

He includes his skills as a marketer and podcast host, who he is outside work as a dad, and what he can help you do. His smiles also give the bio a sense of humor and realness.

how do you write a business plan biography

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How To Write a Business Bio

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Table of Contents

If you could use three words to explain your personality to someone, which words would you use? Maybe all that popped into your head was “I’m a person” or “Need a job.” If so, you’re in the right place. Writing a bio isn’t easy; it’s always a challenge to define yourself in only a few words. But don’t worry–you can do it! Not only is thinking about who you are a great writing exercise, but it’s also a powerful form of personal development. Here are some tips on how to write a business bio.

How to Write a Short Bio

Think about online bios; what comes to mind? Most people think of Facebook, Instagram, Twitter, and Pinterest. Each of these platforms has a place for a short description of yourself, who you are, and what you do. It’s important to make the most of the few lines you’re afforded! You should keep your social media bios short and sweet, and remember to only include things that you’d want a stranger to know about you. This usually consists of your name, your current role, your ultimate goal, and your biggest achievement.

How to Write a Professional Bio

There are many professional sites out there, including AngelList, LinkedIn, and event sites. Each of these has space for a bio or summary section. What’s important to include in a professional bio is a mid-length description of your current role, professional goals, and noteworthy achievements. On LinkedIn especially, professional bios allow for more detail than social media bios. Here’s what you should include:

  • First and last name
  • Professional tagline or current role
  • Personal brand or company
  • Professional goals and aspirations
  • A few of your most noteworthy achievements
  • One fun fact about you (depending on the website)

What to Include in a Bio for Work

If you’re writing a bio for your company’s website, Slack interface, or HR system, you’ll want to share both your personality and your professional expertise. Allow your coworkers to get a glimpse of who you really are!

Anything you would put into a professional bio is also appropriate in a bio for your company. The difference is that in a bio for your company, you don’t need to shy away from personalization with personal details. You can mention a favorite hobby, the last book you read, or a person you look up to. This way, your coworkers can get a sense of who you are even if they haven’t yet worked with you.

What to Include in a Bio for Your Personal Website

If you’ve ever tried to write the “About” section for your personal website, then you know it can be a hassle. After creating a whole website about yourself, it’s time yet again to write a description of who you are.

But don’t worry; your website bio doesn’t need to be too complex. All it requires is context regarding who you are and what you’ve done. A personal website bio is a larger, open space where you can list several accomplishments and explain exactly why they’re important. It’s also nice to add a brief paragraph mentioning who you are outside of work. With this type of bio, it’s wise to add a contact form or email information so that any prospective collaborators, clients, or employers can easily get in touch. If you do include this, remember to add a clear call to action that will convince readers to contact you.

A Bio Template to Use and Customize

Even now, after reading about various types of bios, it can still be challenging to write a business bio. The words might not be flowing just yet, you might not be sure about where and how your professional bio will be used and displayed, or you may feel completely stuck. In any case, this bio template should be helpful, and variations of it can be used on any site.

  • Brand or company
  • Current position or function
  • Overall goals or values
  • Top accomplishments/milestones of your career
  • Personality/hobbies outside of work
  • Contact information

Bio Example

The informative short bio: heather heying’s twitter.

An example of how to write a business bio: Biography of Heather E. Heying

Heather’s Twitter bio describes her career and hobbies while also promoting her book. It also includes links to her professional websites in case any followers wish to contact her or find additional information.

Four Tips for a Great Bio

We’ve given you lots of info on how to write a bio, but that doesn’t make it easy to write about yourself. Remember, even the most confident people can struggle with self-promotion! Luckily, there are a few tips to keep in mind that should be helpful for your “about me” writing.

1. Don’t think too much.

Most bios follow a formula, and that’s totally fine. In the case of most LinkedIn summaries, professional bios, and speaker bios for events, it’s not really necessary to stray from the norm. Simply including an adjective that gives readers a clue about your personality or mentioning a fascinating achievement can make your bio fun and different. 

2. Know your worth.

Writing a bio on a huge social media platform can be understandably daunting–there is a crazy amount of people and bios out there already! But don’t fall into the comparison trap. Remember this: You’re the only one who gets to tell your story in this way, and you have inherent value. As long as you remain authentic and sincere, there’s no need to be concerned about anyone else!

3. Feel free to borrow.

We’ll admit it: Bios are often tedious and repetitive. If you discover a structure you like that stands out, then feel free to borrow it! Avoid copying someone’s bio–that’s their story, not yours–but you can absolutely mimic its structure. 

4. Get help.

You’re not the only one who is trying to create a bio that stands out from the crowd. Asking friends for feedback or using online grammar software can help you write the perfect business bio and make it one of a kind!

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Small Business Trends

21 business bio examples.

business bio examples

Every small business owner wants their professional bio to make a statement, but the task is sometimes easier said than done. How do you summarize your entire professional career in a few sentences?

How do you highlight your professional skills and accomplishments in a way that quickly captures readers’ attention? One way to compose an outstanding professional bio is by referencing business bio examples from fellow professionals.

Professional Bio Examples

Professional bios come in all shapes and forms. Some are brief and to the point, while others tell lengthy stories. What do you want to tell profile visitors or a potential employer, nd what platform do you want to use? From an entrepreneur Instagram bio to a Twitter bio , you have more options than ever. The following professional bio examples will help you write a business bio that engages readers.

1. Chima Mmeje

Bio Platform: LinkedIn Profile

In her LinkedIn bio, freelance writer and content strategist Chima Mmeje impresses readers with a lengthy list of accomplishments. While many users’ LinkedIn Page looks more like traditional resume with lists of positions held, Mmeje’s LinkedIn summary focuses more on what she can do for clients and less on her every career move.

Chima Mmeje

2. Van Jones

Bio Platform: Twitter Profile

Because of its character limit, Twitter can be a difficult profile on which to build an effective business bio. When writing a Twitter bio, professionals should focus on the keywords they want other users to know about them. A catchy tagline can be used to grab ahold of readers’ attention. In his Twitter profile bio, CNN’s Van Jones clearly and succinctly tells users who he is, and what he’s done.

3. Lena Axelsson

Bio Platform: Industry Website

Many industry professionals know their professional bios are how many clients are introduced to them and their services. In her business bio at Psychology Today, marriage and family therapist Lena Axelsson introduced her practice with a core belief rather than a personal statement. She then explains how that belief impacts her passion for healing sufferers of trauma.

Lena Axelsson

4. Rebecca Bollwitt

Bio Platform: Instagram

Like on Twitter, Instagram bios can be a challenge to write because the platform limits the number of characters that can be used. How do you write a short business bio that adequately interests readers? Author Rebecca Bollwitt expanded the ideas she could communicate in her brief Instagram bio by infusing emojis into her statements, each expressing ideas in a single character.

5. Chris Burkard

Bio Platform: LinkedIn

People are naturally drawn to stories, and storytelling is an effective tool for engaging readers with a business bio. In his LinkedIn bio, photographer Chris Burkard tells the story of his career and accomplishments rather than listing them in just another a monotonous wall of text.

Chris Burkard

6. Tim Cook

Bio Platform: Company Website

Apple CEO Tim Cook ‘s professional bio on his company’s website is a great example of a traditional yet still effective business profile. Audiences can put a name to the face thanks to a large profile photo, and the brief bio clearly illustrates the history of Cook’s career.

7. Lisa Quine

Bio Platform: Personal Website

A business bio is an important component of any online portfolio. Whether it’s showcasing visual arts, written work or another craft, website visitors want to know the creator. Artist and creative consultant Lisa Quine ‘s personal website features a portfolio of her work and an effective business bio that introduces her to audiences.

Lisa Quine

Professional Bio Template

You don’t need to be a skilled writer to create an effective professional bio. Most business bios, even most of the best examples, follow a certain formula. The following can serve as a template for writing your own professional bio:

(NAME) is a (JOB TITLE) at (COMPANY NAME), where (NAME) (VERB – include an action verb that describes what you do) (NOUN – include a noun that describes what you produce) for the past (NUMBER) years, including (TASK1), (TASK2) and (TASK3).

(NAME) has (ACCOMPLISHMENT1) and (ACCOMPLISHMENT2), among other industry distinctions. (NAME) can help you meet your target goals in the (INDUSTRY TYPE) industry. (NAME) currently resides in (PLACE), where (s)he enjoys (HOBBY) and (INTEREST).

Short Bio Examples

Many platforms require professionals to list short bios, falling below a set number of characters. Other professionals opt for a shorter bio in order to most efficiently describe themselves to readers. The following short bio examples will help when writing your own brief professional synopsis.

8. Audra Simpson

Bio Platform: Company website

Professional bios are an important component of a company website. Who represents your organization? In her business bio for Columbia University, anthropology professor Audra Simpson clearly communicates her professional biography and research interests.

Audra Simpson

9. Corey Wainwright

It’s possible to capture readers’ attention and describe a professional career in just a couple of sentences. In her short business bio for Hubspot, blogger Corey Wainwright tells audiences the two most important things to know about her, covering personal interests and career accomplishments in just a few words.

10. Megan Gilmore

When you only have a few characters to compose your professional bio, it’s important to make every word count. Cookbook author Megan Gilmore effectively describes her career in just a few short words on her Instagram profile. She helps communicate ideas using emojis and strategically directs readers to her website, where they can learn more details.

11. Ann Handley

Author and professional content marketer Ann Handley knows how to make a statement. Her professional bio, listed on her professional website, uses bold and colorful text to capture readers’ attention. Website visitors quickly can grasp her accomplishments and her personal interests.

Ann Handley

12. Sarah Haskins

Bio Platform: Twitter

Sarah Haskins ‘ Twitter profile boasts one of the shortest and sweetest business bios found on any platform. In just five words the writer lets users know who she is and what she does. You can’t get much clearer than that.

Longer Bio Examples

There are plenty of reasons to write short bios, but some situations call for greater detail. If a platform provides enough space, a longer business bio can include information about professional philosophy, personal life and professional accomplishments.

The following longer bio examples demonstrate how a busienss profile can tell a greater story than simply writing resumes.

13. Mark Levy

Consultant Mark Levy lists his own bio twice on his company website, each version highlighting different aspects of his own business and his person. In the first entry, Levy lists his credentials in just a few short paragraphs. The second business bio on Levy’s website tells a more detailed and engaging story of the small business owner’s career, and it even employs elements of humor.

how do you write a business plan biography

14. Wonbo Woo

You might expect a unique personal brand and professional bio from a content producer, and WIRED’s Wonbo Woo doesn’t disappoint. He includes a longer bio on his personal website. In it, he tells the story of his impressive career, and he doesn’t fail to drop plenty of names of the celebrities with whom he’s worked.

Wonbo Woo

Creative Business Bio Examples

An effective business bio doesn’t have to come from a template. In fact, if you’re a skilled at creative writing, you can grab a reader’s attention and impress potential clients with a creative business bio on your company page or various social media platforms. The following creative business bio examples can serve as a guide.

15. DJ Nexus

An effective bio can come in a variety of forms. On his website, DJ Nexus dedicates an entire page to the story of his career. The New England-based DJ doesn’t just list professional details, however, he also provides enough personal information to tell readers who he is.

DJ Nexus

16. Pei Jung Ho

You might expect a unique and creative professional bio from an artist, and Pei Jung Ho definitely meets that expectation. The professional designer doesn’t simply boast a website with some accomplishments and job description. Ho’s personal website opens with an animated statement in colorful and bold lettering, before transitioning to a more traditional short bio and an engaging photo of the artist.

17. Nancy Twine

Briogeo Hair Care founder Nancy Twine’s professional bio immediately grabs hold readers’ attention with her signature and photo, before telling Twine’s story. The entrepreneur’s business bio doesn’t end there. It also highlights a quote from Twine, which illustrates her professional philosophy, and it even features video content.

Nancy Twine

18. Trinity Mouzon

Entrepreneur Trinity Mouzon ‘s professional bio tells far more about her than her job title and primary responsibilities. Mouzon makes a strong personal statement in the first sentence of her bio, which she presents in first person, telling her own story. In just a couple of paragraphs, Mouzon captures her professional essence and offers unique insight into her success.

19. Alex Bishop

In his professional bio, guitar maker Alex Bishop exudes the passion he has for his craft. Beneath an artistic and engaging video, Bishop includes a business bio that speaks to his intended audience and provides more than mere professional experience. Bishop’s story make’s potential clients trust his passion for guitars, as well as his brand name and small business.

Author Bio Examples

Authors have been impressing their readers with professional bios centuries before anyone heard of the World Wide Web. Today, it’s not uncommon for authors to have websites and social media profiles promoting their works, complete with creative business bios that might or might not mirror the bios printed in their books.

20. Chimamanda Ngozi Adichie

Author Chimamanda Ngozi Adichie ‘s personal website speaks to her target audience with a traditional business bio. In it, Adichie tells the story of her background, including her childhood in Nigeria and her educational journey. Her bio then goes on to describe her work and specific accomplishments.

Chimamanda Ngozi Adichie

21. Michael Siemsen

Bio Platform: Amazon

A common place to find online author’s bios is on Amazon, where a writer’s business bio can be found on pages featuring their books for sale from the eCommerce giant. In his professional author’s bio on Amazon, Michael Siemsen details his interests, accomplishments and popular works in a few brief sentences.

What are the essential components of professional bios?

While an effective professional bio is often more creative than a traditional resume, you can write a short bio using much of the same information, including work history, new skills and professional accomplishments.

The following are six essential elements of an effective business bio:

  • Name and job title
  • Educational background
  • Work history
  • Professional accomplishments
  • Interests and hobbies
  • Location or contact information

How do you make your bio interesting?

How do you make your professional bio more interesting? After all, no one is going to be impressed by yet another series of monotonous bullet points. You can add some extra pizzazz to your bio by including a more personal side, as well.

Want to make your bio interesting by including information not found on your resume? Be sure to include features such as your professional philosophy or a personal statement about your professional passions. Make your bio unique by highlighting who you are outside of the workplace, and don’t forget to tell potential clients and potential employers what you can offer their companies.

Should I write a bio in the third person?

A professional bio can be written in first person or in third person. Professional and more formal bios are often written in third person, while personal and more casual bios typically use first person.

It’s vital, however, that the chosen tense is consistent throughout the bio. For example, if the bio starts off in third person, referencing the subject by name and using pronouns such as “he,” “she” and “they,” then it’s important to continue using third person throughout the entire entry.

If, however, you start your bio by referencing yourself as, “I,” or using first person, then that should remain consistent, as well.

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Emily Aborn Content Copywriting and Consulting Services

How to Write a Business Bio that Stands Out

Whether you’re a business owner or working for someone else, you find yourself in need a business bio on the regular… .

It’s important to know how to write a business bio that shows who you are, what you do, and what sets you apart in a concise and memorable way. 

You may find yourself needing: 

  • A LinkedIn bio
  • A bio to be read at workshops and speaking engagements 
  • A bio for when you’re a podcast guest 
  • A bio for your About Page on your website 
  • A way to share about yourself on social media without feeling like you’re just blabbing on about yourself! 

Especially when you’re working to increase your visibility, the time will come when you need to write about yourself.

I know, it’s weird, right? 

This blog will help make it easier for you to write about yourself and show you how to write several versions of a business bio to help you shine as the magical human you are. 

To begin, let’s get into WHY it’s important to remind people of who you are and what you do. We have to talk about yourselves consistently, and in a way that’s clear, understandable, and creates a connection between us and who we’re sharing with. 

I have a connection online, a fellow service provider, who in my mind did one thing and one thing only. 

In my defense, she talks about this one thing often. She has it as her descriptor line on LinkedIn and Instagram. Recently, she reached out to me letting me know that if I came across people looking for XY-Zed, she could deliver. Now, this was actually quite helpful to me because I encounter people often that are looking for XY-Zed and I don’t offer it in a way that works for everyone all the time. I’m often looking for someplace to refer them too and this was helpful information for me. All this time, I THOUGHT she only did XY, I had no idea about the Zed piece. And I told her so. 

She realized she didn’t talk about the Zed piece anywhere online, and others were probably confused and didn’t know either! So, she re-introduced herself and made a commitment to do it more regularly. 

I was in the same boat recently too. Someone I hadn’t seen in awhile asked me what I was doing for a “living” ((I think she was under the illusion that I was only doing my podcast??)) and I had to spell it out for her that I’m a Content Copywriter . Honestly, not even sure my mom knows that, so I cut this friend some slack. But it sparked in ME a reminder to talk about myself and make a post about who I am and what I do . 

This is why it’s so important to talk about ourselves. 

It might feel uncomfortable to you but remember that people are busy and moving fast. They’re not always paying attention. We have to consistently remind them of who we are and what we do. It’s not annoying – it’s clear messaging. 

For some people, this may be their first encounter with us. They truly don’t KNOW us yet and we have to welcome them in and tell them who we are and what we do! 

Places to share a business bio and remind people of what you do: 

  • Your About page on your website
  • Your LinkedIn, Facebook Page, Instagram, and other social media bios 
  • Before you get brought on stage or on Zoom as a speaker
  • When you’re introducing yourself in a workshop
  • In podcast episodes you do on your own (solocasts)
  • In podcast episodes you’re a guest on 
  • In person at networking events, family parties, and on the sidelines at soccer games ((we’ll touch on that another time)) 

So how do you write a solid business bio? That talks about YOU in a comfortable way and takes into account who you’re talking to?

how do you write a business plan biography

The next few sections will give you the basics. If you want to dive in deeper, download my FREE Bio Builder here. ((Note: I threw this together as a resource for YOU. There’s no elaborate optin sequence to follow it and it’s not fancy yet. But I wanted to be sure you had it so you could get pen to paper and start writing your business bio ASAP))

The Number One Key to Writing a Business Bio is to Show You Care. 

Anytime we’re talking about ourselves – whether verbally or writing a business bio, we’re building a bridge. A bridge between who we’re talking to and ourselves. We create a connection when we give them a reason to care and also show that WE care about them too. 

Questions to Ask Before Writing Your Business Bio 

#1) What do you do? 

This seems like the easy part. And for some, this is an easy answer. (ie. “travel agent”, “writer”, “nutrition coach”, “website designer”, “painter”, etc.). Simple. My 8 year old nephew Max could understand and refer you. There are others who are majorly overcomplicating what you do or creating too much vaguery around it. 

Examples I’ve seen: Embodiment Guide, Authenticity Coach, Creative, Time Management Diva, Creator of Fun, Transformational Coach, etc. 

These are slightly hard to understand, because it’s just not that clear. In some instances, we don’t even know what the words mean, or they’re used so frequently they’ve lost their meaning. If what you do comes out along those lines, how can you clarify and simplify it just a tad bit? You can bring in the fun tagline later, but how can you say it in a way that even kid can understand what you do right away.

#2) Who do you work with? 

For this question, I want you to think about not just who you work with, but who you LOVE working with. You don’t need to nail down one single client avatar. ((I know that’s what you hear in many places)), but you can share your love in working for different types of people, at different times and in different ways. So for the purposes of this exercise, I’d list them all out. When you write your business bio, I’d recommend choosing one or two or creatively weaving them together with a common thread. 

For me, here are FOUR I speak to specifically because of common denominators I’ve identified: 

  • Interior Designers 
  • Website Designers  
  • Podcasters 
  • Women Entrepreneurs with service-based businesses 

I work with people outside those areas, but those are the four I most often speak to. 

Who do you work with? Who have been your favorite clients and WHY? 

#3) What do you do? 

Again with a caveat, let’s focus on what you most love to do. You don’t have to list all your services and you don’t have to list the ones you don’t particularly want to draw attention to. 

Rather than list out website copy, blog writing, social media content banks, welcome packets, business bios, etc. etc. etc. I often will simply say, “I take the writing in your business off your plate entirely!” or “I guide people in how to create content for themselves with simplicity and ease.” 

Just make sure to include the type of work you REALLY want. 

#4) What makes you unique and different? What sets you apart from others in your industry? 

Don’t let yourself sink into being generic here. Try not to lean too heavily on your extensive educational experience, but really think about what makes you different. 

  • Is it your process? 
  • Your focus on the numbers? 
  • Your strategic brain? 
  • Your empathy? 
  • Your intution? 
  • Your impeccable attention to detail? 

If you struggle to determine what sets you apart, look at what your clients say you they love about you in testimonials. 

Maybe your years of experience are a piece of what set you apart, maybe your education is beyond what others in your industry have, or the specific niche or the specific type of project you offer is something not many others do – weave that in too, but I do recommend looking at the human characteristics that set you apart from the noise. 

Even if you’re a “brand” you have human characteristics. 

#5) What gets you out of bed in the morning? 

Think beyond the coffee pot and too full bladder here. ((you might wanna’ sit with this one)) What really gets you excited for the day ahead? 

Here are some of my answers: 

CONNECTION with others and the natural world around me

The question, “WHAT CAN I LEARN TODAY?” 

My FAMILY and FRIENDS

My fingers twitching because they have no choice but to WRITE and CREATE 

WORD GAMES and puzzles and all the #brainnerdnerdbrainthings

The beautiful routine and JOY of my simple life

And of course, in addition to all of that, a full bladder and coffee.

What is it for you? Your kids? Clients?  

Time to put it together to write your business bio! 

We’ve answered our four questions: 

  • What do you do? 
  • Who do you work with? 
  • What do you like to do most in your business? 
  • What sets you apart? 
  • What gets you outta’ bed in the morning? 

You can start taking these answers and writing down your business bio messy and sloppy. Make it weird. Just get it down on paper. 

Then, you can tidy it up using these tips: 

  • With every version you create, pretend you’re writing your business bio for just one person. Speak to them directly. 
  • A few social posts
  • A 50-75 word version first person
  • A 150 word version first person
  • A 50-75 word version third person
  • A 150 word version third person
  • A “What Sets Me Apart” section with bulleted points 
  • Consider a hook, if you want. I’m not a wild fan of hooks, but I’ve seen some that are catchy. If that’s your style, go for it!
  • Add in a fun fact or two – what you do in your free time, any pets you have, etc. You can also share a boring fact if you’re life is devoid of fun ones. Something that humanizes you and makes you uniquely you. 
  • Be as specific as possible. The more specific you are the better. Don’t say “Everyone who…” or “Anyone who…”. Write in specifics. 
"The more specific we are, the more universal something can become. Life is in the details. If you generalize, it doesn't resonate. The specificity of it is what resonates." - Jacqueline Woodson Tweet

Keep this reminder mind when writing your business bio: 

YOU are a one of a kind human and you work with other one of a kind humans. Writing a great bio and talking about yourself, bridges these two together in the very best of ways. 

More resources on how to write a business bio that helps you stand out: 

Download my FREE Bio Builder 

Get My Bio Spruce Up Service (three versions of your bio for $175 + LinkedIn suggestions) 

Listen to the Content with Character episode How to Write About Yourself where I dive into this even more! 

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[email protected]

Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 98 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.

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How to write a company bio? 20 company bio examples for inspiration

Samanyou Garg

Table of contents

You know that crucial writing task you’ve been putting off for way too long? The one where you have to write a short bio about your company, its values, and its mission statement...

You may think, "Ugh — why is everyone asking me to do something I hate so much?!" Well… we all have our own pet peeves, but this one is pretty important.

Whether you’re starting a new business, applying for a loan, or saying hello to a customer for the first time, having a polished company bio can help bring your story to life. And that's why you need to look at the best bio examples for inspiration.

So what makes a company bio that good?

The answer depends on the kind of business you have, the tone you’re trying to set, and what you want to accomplish.

Sure, you need to keep it concise and spell out who your team is and what you do. But you also need to give context and make sure your bio reflects the day-to-day culture and values of your company.

In other words, writing a business bio isn’t just a writing task. It’s an exercise in thoughtful storytelling.

Your company bio will help define who you are as an organization and who you want to be. That being said, the stakes are high, and the pressure is on! But no need to worry; we’re here to help.

Writing a company bio can feel like more trouble than it’s worth, but it doesn’t have to. Keep reading to discover a complete guide to business bios with 20 company bio examples. And a secret trick to writing a bio for business in seconds!

Table of Contents

What is a company bio.

Companies are starting to ditch the usual boring press release and sizzle-stat press kit. Instead, they are creating more engaging bios that help potential customers understand why they should care about their company. These new, exciting bios are commonly referred to as a company bio or "About Us" page on websites.

A company bio is a brief, informative summary of your company's history, present profile, achievements, and mission. It gives potential customers or clients a quick overview of what your business is all about.

You can use your business bio on your website and in other marketing materials, such as brochures and business cards . A well-written company bio can not only help you attract new customers and partners but can also boost your search engine ranking. These kinds of bios are more on the professional side, so make sure to look for some professional bio examples first while writing a bio for your brand.

The content in your business bios can provide potential customers with an introduction to who your business is, what you sell and why you’re different. It can help answer essential questions customers have while forming an opinion (or purchasing decision!).

Additionally, it can build trust and credibility, create a compelling value proposition and help create a personal connection. These are all key elements in helping your business stand out and become successful.

company bios

Benefits of a company bio

Your brand message and story are powerful assets. After all, they are two of the top reasons customers choose to stick with your company.

Businesses rarely make decisions using cold, hard facts alone — a company’s story and message often influence a purchase decision as much as its products and services.

But don’t overlook the importance of a good company bio. Your bio is the “hook” that can turn a casual website visitor into a devoted customer — making sure it’s present and written in an engaging way, then, is critical. Here's why a business bio is helpful for your brand:

  • First impression on the customers : This is one of the first things people will look at when they're trying to learn more about your business, and the first impression is the last impression. So engaging first impressions can boost your business .
  • Build trust with the customers : A company bio is also a great opportunity to show off your personality and build trust with potential customers. by including proper reviews and testimonials, you can easily improve your credibility.
  • Boost your SEO and revenue : Including all relevant keywords and information in your company's bio will help Google and other search engines understand what your company is all about. Your revenue will increase as more search results are displayed.
  • Help in the alignment of same-value customers : In today's climate, consumers are savvier than ever before. They're interested in buying from brands that share the same values as them, whether it's a commitment to sustainability or a focus on social responsibility.
  • Stand out of competition : Today, there is so much competition, but your company bio helps you to explain why your company is unique. It highlights your unique selling proposition.

company bios

The 5 things you need to include in a company bio

Company bios might seem like a no-brainer. But believe it or not, crafting a great company bio requires more than just throwing together a few sentences introducing your business.

In truth, it’s a valuable piece of copy that can play a major role in your brand’s narrative — and even boost your sales.

Creating an eye-catching and magnetic bio for a business is an art form. Here are the five elements to include in your copy:

1. Your unique story: What makes your company special? What's your backstory? Why did you start this business? Your potential customers will want to know, so make sure to include it in your bio.

2. Your team : Who are the people behind your company? Introduce your team and tell us a little bit about them. Customers like to know who they're doing business with, so this is an important part of your bio.

3. Your products and services: What do you offer? Be sure to include a brief description of your products and services, so potential customers know what you have to offer. You can also include some reviews and testimonials to improve your credibility.

4. Your brand values: What are your company's core values? What do you believe in? Be sure to include this in your bio so potential customers know what they can expect from doing business with you. This is your chance to go beyond a transactional relationship with your customers and speak to the meaningful impact you’re making in the world.

5. Your contact information: Make it easy for potential customers to get in touch with you by including your contact information in your bio. You can also create a call-to-action to increase your conversions.

How to write a company bio?

When writing a company bio, it's important to focus on the unique aspects of the company. What sets the company apart from others in the industry? What are the company's core values, and how do they guide everything the company does?

One way to make the company bio more interesting is to focus on a single point.

For example, instead of listing all the products the company sells, focus on one key product and how it has helped the company succeed. Or, instead of discussing the company's history, write about how the company has helped its employees and customers grow and succeed.

By concentrating on a single point, you can make the company bio more interesting and unique.

Here are a few tips to make your business bios stand out:

Know your Audience

Before you start writing your company bio, it's important to understand who will be reading it. Will it be potential customers? Investors? The media?

Once you know your audience, you can start to understand what they expect from you. What information are they looking for? What do they want to know about your company?

Once you have a good understanding of your readers, you can start to craft an interesting, tailor-made company bio for your target market to help you connect with them quicker and develop long-lasting relationships, making it more likely that they will choose you over a competitor.

For example, If you are writing a company bio for a potential customer, you will want to focus on your company's history, your product, and your service. On the other hand, if you are writing a company bio for a potential investor, you will want to focus on your company's financials, your business model, and your competitive landscape.

There's a lot to consider when getting to know your audience. To start, think about:

  • Their basic demographic information like age and location.
  • Then, consider their interests, their professional goals, and desires.
  • What challenges are they facing?
  • Also, analyze their buying habits and their preferred channels for receiving information.
  • Plus, their level of engagement with your brand.

The more you know about your audience, the better you can target your marketing efforts to meet their needs.

Focus on what makes your company or product different

Differentiating yourself from the competition should always be a top priority when figuring out how to promote yourself.

But your message doesn't have to be complex or try to be something it's not. You should strive for authenticity, something that feels natural and in line with your mission or product.

Put yourself in the shoes of your customer. What do they expect from you that’s different from other businesses that offer similar goods or services?

Answering this will help you determine what makes you stand out and give you a strong foundation for crafting any type of marketing outreach, whether it's on social or digital.

Here are a few key points to keep in mind:

Why did you start this company : Highlight which pain points of the users or customers you identified to start your company and how your company or product is solving their specific problems.

When did you start your company: If your company was a pioneer in any particular field and did a lot of research and development work, and you are a leader in that field, then a number of years of experience will also be a key highlight feature.

Who started your company: If the founder of your company is a well-known personality, then highlighting him will also boost your uniqueness. Take advantage of your founder's personal brand.

How do your products or services differ from those of your competitors? Highlight which of your products or services are most wanted in the market and what unique values they are providing. Be sure to emphasize what makes your business or product unique. Is it a cutting-edge product or service? Are you consistently striving to provide superior customer service in your industry compared to competitors?

Customer praises for your past work : If you have good testimonials and reviews to showcase, don't shy away. Put it all out there! This helps build trust and credibility for your brand in the market.

Next, be sure to focus on your team. Who are the people behind your company, and what are their stories? This is what will humanize your company and make it relatable.  You can include details about them as:

“We are proud to have a team of highly skilled and dedicated professionals who are passionate about what they do. Meet our team:

Our CEO, Mark, is a visionary leader with a passion for innovation. He has a proven track record of success in the tech industry, and he is committed to making our company the best it can be.

Our CTO, Sarah, is a world-renowned expert in her field. She has developed groundbreaking technology that is changing the way businesses operate.

Our Head of Marketing, Tina, is a creative force to be reckoned with. She has a deep understanding of the customer journey and knows how to craft powerful marketing campaigns that drive results.

Our Head of Sales, John, is a seasoned sales professional with a passion for helping businesses grow. He has a deep understanding of the market and knows how to close deals.

We are proud to have such a talented and dedicated team. We are confident that we can provide our customers with the best possible products and services. If you want to make a bigger impact, your future recruits can get a clearer idea of how much your employees love what they do if they showcase these employee testimonial samples through video.

Your company's mission

Finally, end with a statement that resonates with your audience. A mission statement is an important document that can help guide your business decisions. Not sure where to start? Here are a few tips:

First, think about what you want your business to be known for. What are your core values? What do you want to achieve? Answering these questions will help you create a mission statement that is authentic and unique to your business.

Next, keep it short and sweet. A mission statement should be concise and easy to remember. It's not a place to list everything you want to do or achieve.

Finally, make sure it's realistic. Your mission statement should be achievable. It should also be inspiring and motivating, so don't hesitate to get creative!

Now that you know a few tips for creating a mission statement, it's time to get started. Just remember to be authentic, concise, and realistic, and you'll be well on your way to creating a statement that reflects your business and what you hope to achieve.

After all, you want your audience to remember your company bio - not fall asleep reading it!

Whether you're starting from scratch or revamping your existing company bio, Writesonic can help.

The best places to display your company bio

Since your company bio is a major element of the storytelling involved in your branding process —not to mention a common point of reference for current and future customers, you need to make sure that it's easily accessible online.

But there are other places on the web where you can display your bio in addition to your website - having your bio on sites like LinkedIn, Facebook, Twitter, and beyond gives you more opportunities to connect with customers, job seekers, and partners.

Your company bio should also be available on public review sites like Yelp and Google Reviews, not just on your own website.

Creating a positive first impression of your enterprise is critical, so make sure customers have access to your company bio whether they visit your website or any other web property.

Especially on social media, it’s important to get to the point quickly and make sure your message stands out amongst the clutter. Here are a few things you need to keep in mind while writing company bios for different online platforms:

Business bio on Twitter

A company bio on Twitter is like a handshake: it's the first impression potential customers have of you and your brand. A well-crafted company bio on Twitter establishes credibility and trust. You can highlight your unique selling points, features, customer reviews, and ratings.

Another benefit? Twitter is an incredibly powerful tool for marketers, allowing them to expand their reach, build an engaged community, and increase their brand's visibility. Having a robust company bio on your Twitter profile is key to making sure each post captures the attention of potential customers.

So, while a company bio on Twitter may seem like a small detail, it's actually an incredibly important piece of the puzzle. It speaks to the heart of your customer and has the power to inspire action.

Company Bio Generator for Twitter

That's why it's so important to take the time to craft an informative and charming company bio that stands apart from the competition. Here are some tips to help you create one:

• Your style should be consistent with your company's brand and image.

• Use emojis and hashtags to spruce up the presentation.

• Don't write long, rambling sentences or cram them with too many hashtags. It's wiser to focus on a few keywords that explain what your company is about.

• Mention the main location of the company and any awards or recognitions you have won.

• Try to be creative and fun! Sometimes, this is best done with a joke or an uncommon phrase. For example, if you are a marketing firm, you could say something like, "We specialize in launching rockets 🚀 to success!"

• Use your bio to establish your company’s expertise. Whether you’re a startup or an industry leader, establish your authority by discussing what sets you apart from the competition.

At the end of the day, people remember companies that tell a good story. Rather than simply listing facts, use your Twitter bio to capture the emotion behind your company. After that, you have to write and schedule tweets catered to your audience. When done correctly, your company will be the talk of the town.

Business bio on Instagram

An Instagram bio is more than just 150 characters words. It’s the window into your business’s or brand’s soul. You want potential customers and partners to see you for who you really are, so don’t be afraid to be creative and show off your culture and values.

Working on your company’s Instagram bio doesn’t have to be a chore. In fact, it can be a fun way to show off your culture and make your business stand out from the pack. Plus, if you play your cards right, you might even make a few sales along the way.

company bio generator

If you need to write a good company bio for Instagram, here are some tips:

• Keep it snappy. A bio is not a place to wax poetic about your capabilities. Be punchy, funny, and clever.

• Make it visually appealing. People respond to images more than words. Use emoticons to amuse your followers and show off your spirit and values.

• Spill the beans. Let people in on what your business is all about. Share your story, mission, perspectives, successes, and wins.

• Focus on what makes your company unique. This could include your company's mission, values, awards, or even customer testimonials.

• Be sure to include keywords related to your industry so that potential customers can quickly and easily find your page.

• Finally, make sure to include a link to your website. This way, potential customers can learn more about your company or make a purchase without leaving the app.

And remember, different companies need different bios. What works for one may not work for another. Think about who your audience is and tailor your bios accordingly.

Business bio on LinkedIn

Ah, the famous LinkedIn Profile. A resume that's designed to revive interest in your career and create new opportunities. Get it wrong, and you end up with a profile that looks like a boring list.

This platform offers you a chance to write more in your company bio section than other social media platforms. With a 2000-character limit, you can freely experiment.

Here are a few important points to keep in mind while writing a business bio for LinkedIn:

• Your bio should tell a story. Your education, job history, and professional certifications provide the backdrop, but your story is much more than facts. Sure, include your experience and expertise, but focus on how it all ties in with the next job or project you want to pursue.

company bios generator

• Make sure you include a few unique elements. This is where you share the quirky aspects of yourself and your personality. Be sure to make your headline memorable, meaningful, and fun.

• Balance the tone of your bio between professional (take it seriously) and lighthearted (you can still have fun).

• Showcase your strengths and accomplishments while also presenting yourself as someone others would genuinely want to work with.

When in doubt, consider asking a colleague or a friend to look over your profile. Having someone else take a look might be just the freshening up you need.

Remember, this cyber-resume is your chance to present yourself and make that ideal connection confidently. It's an impressive document, so give it its due attention.

Business Bio on the website

Writing a good company bio could make all the difference between gaining the trust of website visitors and getting lost in cyberspace. A good company bio should have four essential elements: personality, facts, story, and language.

When writing your company bio, inject personality. Ask yourself what makes your company unique and shine that through in your bio. Is it a family-run business? Do you have an uplifting story of success? Have you achieved an award? Mention it in the bio.

company bio generator

Don't forget to mention the facts either; include the year your company was founded, what sector you work in, and what you specialize in. Your viewpoint and business ethos should also be made clear.

Your story should be something that resonates with people enough for them to remember your company and make them want to work with you. A good story should be kept short, informative, and impactful to the reader.

Moreover, pay attention to the language you use. It is a reflection of your business, so use words that make your company sound professional, reliable, and trustworthy. Start with a strong lead in a sentence, break it into points, and end with a call to action.

If you follow these tips when writing a company bio, you will be sure to win over the trust of visitors and be remembered.

20 Company Bio Examples

Company bios on twitter examples.

  • Talk about delivering a message clearly, and you can see Hello Fresh acing that too! Their Twitter bio states what they do directly and in a catchy way.

Company Bio Examples

2. Alaska Airlines have now reached tweeting altitude...With this fun copy, their Twitter company bio never fails to catch anyone's attention.

Company Bio Examples

3. Harry Potter franchise not talking about 9 3/4 out of 10? Impossible! If you need to see an example that shouts, "less is more!!!" this is it.

company bio examples

4. We all know what Merriam-Webster stands for. And their business bio on Twitter completely supports their brand identity. You can clearly understand what they do.

Company Bio examples

Company Bios on LinkedIn Examples

  • How to utilize the entire 200-word character limit on LinkedIn while talking about meaningful things? AppleOne's LinkedIn summary section is the perfect company bio example to follow for this. They started with an introduction, listing all their values that give a human touch.

Company bio examples

2. Empathy with fun? Or, let's say, a casual attitude...goodr's LinkedIn summary gives casual and carefree vibes in just three paragraphs. Very on-brand and impressive for sure!

Company bio examples

3. When you think about Walt Disney, you think about creativity. But what about its corporate side? This, right here, is how you emphasize your company values depending on the platform.

company bio examples

4. how can we forget about CTAs? All great business bio examples conclude with a CTA and links to other social media profiles or websites. So here you go.

company bio examples

Company Bios on Instagram Examples

  • Filled with emojis and to-the-point, High Arc media says it all in a few words that create a long-lasting expression. And doesn't those $3000 generate curiosity?

company bio examples

2. With a cute logo, color theme, and beautiful highlights, Tasty Tie's Instagram account speaks clearly about what their product is (and who's their ultimate consumer).

company bio

3. Let's not forget the importance of mentioning details like company presence. Pura Vida's company bio on Instagram starts with their company values, and social work and ends with a link in the bio.

company bio examples

4. Squarespace adds their hashtag in their Instagram bio to make their profile easy to discover. From compressing their bio to one line to adding a link in the bio. this one is a fascinating example of keeping it simple.

company bios

Company Bios on Website Examples

company bio examples

In fact, when you go further down, you can notice they have CTAs every now and then. This business bio example is an excellent inspiration for how to write a company bio that converts.

Business bio examples

How Writesonic helps you write a professional company bio

At Writesonic, we specialize in creating custom company bios that are tailored to our client's needs. We take into account the company's unique story and goals, and we craft a bio that accurately reflects who they are and what they do.

We know how to highlight your key strengths and differentiate you from your competitors. We also understand the importance of using the right keywords and phrases for SEO purposes so that the bio can be easily found by potential customers or clients.

Remember to focus on single points and avoid overwhelming your reader with too much information. Keep it concise and to the point, and you'll be sure to create a company bio that your audience will love.

There are various AI writing tools out there, but the best among them is right here. Here's how you can create a company bio sample for your business in seconds with Writesonic's company bio generator:

Step 1 - Select Company Bios V2 from the Writesonic library

When you log in to your Writesonic account, the first screen you see is your dashboard.

On your dashboard, search for “Company Bios V2” and click on the tab; you can also browse through the features by scrolling up and down to find this AI writing feature.

company bios

Step 2 - Enter your input

Type in your company's name and information, and choose a tone of voice.

Company bio generator

Step 3 - Now select the platform

Writesonic offers you the option to select from 4 platforms. The content for each platform will be generated differently based on the platform's standard.

company bio generator

Step 4 - Hit Generate

Finally, click on generate to create 3 company bios. Regenerate if you need more options.

company bio generator

Frequently Answer Questions

What is the difference between a company bio and a professional bio.

When it comes to marketing yourself or your business, a company bio and a professional bio are two of the most important tools you have at your disposal. But what exactly is the difference between the two?

A company bio is a brief description of your business that can be used on your website, in marketing materials, or on social media. It should be concise and to the point, highlighting what makes your company unique.

A professional bio, on the other hand, is a longer, more detailed account of your professional history and achievements. It can be used on your website, on job applications, or in networking situations. Unlike a company bio, which is all about the business, a professional bio is all about you.

What is the difference between a company bio and a personal bio?

A company bio is a brief description of a company, usually found on the company's website. It gives an overview of the company's history, products, or services. A personal bio, on the other hand, is a brief description of a person, usually found on that person's website or social media profile. It gives an overview of the person's life, work, or interests. Both types of bios can be used for SEO purposes. A company bio can help improve the search engine ranking of a company's website, while a personal bio can help improve the search engine ranking of a person's website or social media profile. Have a look at some personal bio examples to get an idea.

How company bio may help in boosting your SEO and increase your sales and revenue?

The use of keywords in your company bio can help boost your SEO and increase your sales and revenue. By including keywords in your bio, you can make sure your site is optimized for Google and other search engines. Moreover, a company bio can help you reach out to new customers and build brand awareness.

This can result in more people finding your site and more customers. You can let people know what your company does by including information about it in your bio. Finally, a company bio is an excellent way to build a professional website and can help you attract new customers and build a loyal following. You can create a site that looks exactly the way you want by including information about your company and your products and services.

You can use a company bio to build the perfect website for your business, no matter how big or small it is.

How latest AI writing tools are able to generate your company bio in seconds and which is the best AI tool in this regard?

If check out the latest AI writing tools if you want to generate a company bio fast and easily. These tools are designed to help you create a professional and well-written bio in seconds, and they're perfect for businesses of all sizes. There are a few different AI writing tools available, but Writesonic is the best AI writing tool for this. It not only creates a professional and well-written bio, but it also optimizes your bio for SEO. As a result, your bio will appear more often in search engine results, which means more clients and customers will find you. If you're looking for an easy and quick way to create a company bio, then Writesonic is the tool you'll need.

A Writesonic is unique in that it has separate features for different types of bios, such as

  • Company bio for Twitter
  • Company bio for Instagram
  • Company bio for LinkedIn
  • Company bio for a company website

Because permitted characters length for different social media platforms, such as Twitter, Instagram, and LinkedIn, are different, it is best to use different company bio generator tools

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How to write a professional bio (with examples and templates)

  • Rebecca Strehlow
  • 11 min read

Get started by: Creating a website →  | Getting a domain →

How to write a bio

Which three words would you use to describe yourself? Most of us have been asked this question, and many of us have fumbled through it awkwardly.

Coming up with a personal description can be daunting. But there are times when it’s essential - whether we’re updating our LinkedIn profiles, blogging for Medium or creating a business website of our own.

In this post, we’ll go over how to write a bio, step by step. To help guide you, we’ve also included a handy template, along with some professional bio examples for your inspiration. With these resources, you’ll find that writing a bio, as part of making a website , is much easier than you might think.

What is a bio?

Before you learn how to write a bio, you should have a clear understanding of what it is and why you need it.

In the world of literature, a personal biography can span the length of an entire novel, like Nelson Mandela’s Long Walk to Freedom or Malala Yousafzai’s I Am Malala . In the online world, however, a bio is a short paragraph in which you introduce yourself. Typically, people place bios on the About Us page of their professional website, as well as on their social media pages and other networking platforms.

What to include in a bio

Depending on your audience and goals, your bio can highlight your personal interests, your professional achievements or a mix of both. Here are some of the elements a bio might include:

Job title or workplace

University degree and other qualifications

Hometown or city of residence

Personal or professional goals

Mission statement and values

Skills and expertise

Interests and hobbies

The goal of writing a bio is to provide people with a snapshot of who you are. This is important for a variety of reasons, whether it’s drawing people toward your personal website or promoting your blog, attracting clients and business partners to your brand, or highlighting your achievements for job interviews.

How to write a short bio

The most effective online bios are both professional and concise. Here’s how to write a short professional bio that suits your website or brand:

Introduce yourself

State your company or brand name

Explain your professional role

Include professional achievements

Discuss your passions and values

Mention your personal interests

01. Introduce yourself

Begin your bio by stating your first and last name. If you’re writing in the third person, these should be the first two words of the paragraph. This makes your name easy for your audience to identify and remember. Your bio is a huge part of your personal branding efforts, and should start with a strong intro to make a positive impact.

02. State your company or brand name

Think about whether you want your bio to represent yourself on a personal level, or whether you’d like it to come across as more professional. If you have a personal brand or business - for example, a blog, freelance business or eCommerce site - be sure to mention your brand name at the beginning of your bio. Don’t be afraid if the name sounds simple or redundant. It’s perfectly fine, for instance, to say Mary Smith is the founder and CEO of Smith Digital.

Likewise, feel free to mention the name of another company or brand that you work for if you’d like to associate it with your professional accomplishments - e.g., Mary Smith is a consultant at Google and the founder and CEO of Smith Digital.

03. Explain your professional role

Next, briefly explain your current position. This is relevant whether you’re the founder of a company, a high-level specialist or a beginner in your field, and it can be similar to the description you have on your resume. Your website visitors won’t necessarily know what your job involves, so elaborating on your primary responsibilities helps paint a picture of who you are and what you have to offer. This can also be used, if needed for employment and recruitment opportunities. If you're a freelancer a strong bio can make all the difference in how successful sourcing work can be.

Green image with peach squares that say "be concise" plus lavender circles that say "Know your audience" and "Bio".

04. Include professional achievements

In addition to explaining what your job entails, highlight milestones that make you stand out. Even if you haven’t won an award or gained external recognition, you can discuss ways in which you’ve contributed to your professional role and touch on new ideas or approaches that you bring to the table.

05. Discuss your passions and values

Once you describe what you do and how you contribute to your role, you’ll need to explain the why . This is one of the most important elements to focus on as you consider how to write a bio.

Think about the values and passions underlying your work, as well as your professional philosophy. What gets you up in the morning? What’s the driving force behind what you do?

You can also think of this part of your professional bio as a kind of mission statement. Perhaps your mission is to serve others, contribute to society, grow your expertise or learn new skills. Whatever your reasons, expanding upon these ideas can help your audience get a better understanding of what truly matters to you. Don't be afraid to deploy storytelling in this part of creating your bio. Explore your narrative and then convey it.

06. Mention your personal interests

The most effective short bios will not only focus on your professional experience, but will also touch on what you like to do in your spare time. Consider mentioning:

Your family

Your hometown

Your hobbies

Side projects you’re working on

Transitioning to a more casual discussion of who you are outside of work is a great way to conclude your bio. This will present you as a more well-rounded person while making you relatable for your audience.

Professional bio template

As you go through the steps on how to write a bio, this handy template will help you get started:

Sentence 1: [Name] is a [job title] who [job description].

E.g., Lisa Green is an English teacher who teaches beginning to advanced literature courses for 10th and 11th grade students at Bloomfield High School.

Sentence 2: [Name] believes that [why you do the work you do].

E.g., Lisa believes that written and analytical skills are not only a fundamental part of academic excellence, but are also the building blocks of critical thinking in high school and beyond.

Sentence 3: [Name/pronoun] has [mention your achievements].

E.g., In addition to managing the English curriculum for the school, she runs an after school program where she works one-on-one with students.

Sentence 4: [Name/pronoun] is a [mention any relevant awards, training or honors].

E.g., She has also been nominated Teacher of the Year for two consecutive years.

Sentence 5: [Name/pronoun] holds a [insert degree] in [field of study] from [university].

E.g., Lisa holds a BA in Creative Writing and a Master’s Degree in Teaching from the University of Michigan.

Once you’ve filled in this template, put it all together into a single paragraph to create an initial framework for your professional biography. Note that you can shorten or expand upon this bio according to your unique needs.

A professional bio template graphic that says [name] is a [job title] who [job description]. [Name] has [Academic Qualifications] from [University]...

Professional bio examples

Now that you know the basics of writing a professional bio, here are some short bio examples to inspire you. You can use these examples as additional templates for guidance as you craft your own personal biography.

Like the creators of these examples, you can place your bio on your personal or professional website and, later, revise the structure for other online platforms.

01. Bristol Guitar Making School

Professional bio examples: Bristol Guitar Making School

Of all the professional bio examples, Alex Bishop’s content exudes passion. Strategically placing the bio on the About page of his small business website , he highlights his skills and explains why he finds his work meaningful. In particular, we love his description of why he chose to pursue guitar making:

“​My passion as a guitar maker comes from a life-long obsession with making things. From a young age I have always tried to manipulate objects and materials in order to create something entirely different. I find that working with wood is a way for me to connect with nature. The simple act of shaping wood to make something functional or beautiful brings me endless satisfaction.”

He also lists his accomplishments and awards, adding credibility to his business and building trust among prospective clients.

02. Alexandra Zsigmond

Professional bio examples: Alexandra Zsigmond

As someone who has served as art director for both The New York Times' opinion section and The New Yorker , it's no surprise that Alexandra Zsigmond's bio is thorough and detailed. Providing statistics or reflections on the things she achieved in her career is a clever way to demonstrate her value without saying so directly. As she explains:

"She has collaborated with a roster of over 1000 artists worldwide and art directed over 4000 editorial illustrations. She is known for greatly expanding the range of visual contributors to the Times, drawing equally from the worlds of contemporary illustration, fine art, animation, and comics."

03. Amanda Shields Interiors

Professional bio examples: Amanda Shields Interiors

Amanda Shields provides us with another effective bio example on her interior design website. Importantly, she spices up her bio by explaining how home decor aligns with her personal life and why it’s so close to her heart as a mother and entrepreneur:

"After working as a product designer for numerous retailers over the years, and after I had my first child, I decided to take the plunge and start my own home staging business…. Coincidentally, a month later I discovered I was pregnant with my second child. I loved the new challenges I faced as a new entrepreneur and mom and it didn't take long for me to discover that this was my calling…. I felt the need to expand my business and launch Amanda Shields Interiors as its own entity to focus specifically on residential interiors and design."

By placing this content on her website’s About page, she provides potential clients with insights into her expertise and professional experience. She expands upon the choices she made along her career path, strategically making note of her achievements and acquired skills along the way.

Tips for writing a bio

As you write your bio using the professional template above, make sure to keep the following tips in mind:

Keep it concise: Your bio should be sufficiently explanatory, but it should also be short and to the point. A good rule of thumb is to keep each element of your bio - from your job description to your mission statement and hobbies - to about 1-2 sentences. That way, you’ll end up with a brief paragraph that holds your readers’ attention without rambling on.

Consider your audience: The voice and tone you choose for your biography largely depends on your audience and personal goals. If you’re looking for a job and are writing primarily for recruiters, you’ll want to use a serious, professional tone. On the other hand, if you’re creating an Instagram bio , consider using more casual, conversational language that reflects your personality.

Add humor: Relatedly, consider adding humor when appropriate. This is especially valuable if you’ve founded your own business or created your own website , as it can give you a distinct brand identity while helping your audience build a stronger sense of connection with your brand.

Link to your website: When writing a bio for a platform other than your own website - a social media page, another company page, or a guest blog or publication - remember to include a link to your website. This will help you promote your website while highlighting your professionalism and authority.

Adapt for different platforms: You’ll most likely need to adapt the length and writing style of your biography to suit different platforms. For example, you may place a longer bio on your website’s About page and a shorter one on your LinkedIn page. In these cases, use the same main principles for writing a bio while scaling down the most important elements.

By following these tips, you can create a powerful bio that helps you stand out in your field and allows your audience to get to know you better.

How to write a bio in four sentences or less

Really need to create a super short bio? We'd suggest following some of the tips above, just condensing them into less word for a short bio that still makes impact.

But if we really had to choose we'd say focus on - you, your professional role and company. That condenses everything that matters for bio into three sentences. Humor, creativity and uniqueness still all matter - just use fewer words to convey them.

Creating a bio for your website

As we’ve noted in the examples above, one of the most strategic places to put your bio is on your website - so be sure to consider it within your web design plans. Whether the goal of your site is to start and promote your business , showcase your design portfolio or display your resume, including a bio gives your audience a glimpse into the person behind your content. It can also kickstart your professional growth . Show the world what you do, how you do it and why it matters, and people will be drawn to your passion and inspired by your experience.

Pro tip: You can add a bio to many different types of websites, so using templates can help you create yours faster. For example, if you're creating a portfolio website , explore portfolio website templates to help you get started.

Creating a bio for social media

Crafting a professional bio for social media is vital as it introduces you or your brand, and it builds credibility and trust. A well-written bio establishes your expertise, attracts the right audience, and fosters engagement. It helps maintain a consistent brand image, optimizes search and discovery, and opens doors to networking and career opportunities. A compelling bio delivers a concise, informative snapshot of who you are, what you do, and the value you bring, leaving a lasting impression on visitors and potential collaborators alike.

You may need to edit your bio depending on which social media platform you plan to use it on. Some of the most popular ones include Twitter, Facebook, Instagram and TikTok. Focus on getting your bio right on the platforms you plan to focus your personal or brand social media marketing efforts on.

Writing a bio with AI

If you're looking to write your bio fast while creating your website, consider using an AI text generator to build your draft. You'll still need to make sure it goes through. an intensive editing process, so that it really captures the essence of who you are and your professional skills. A bio is about much more than just basic information, so don't forget to include the storytelling too. Build a website with Wix and you can make use of the in-built AI text generator within its Editor .

Why good bios are important for a professional

In a world where first impressions matter, a well-crafted bio can make a significant impact in establishing trust and credibility with potential clients, employers or collaborators. It also offers insight into your personality and values, helping to forge authentic connections with your audience. It acts as a powerful tool for personal branding, allowing you to differentiate yourself in a competitive landscape and leave a memorable impression.

A strong bio also serves as a gateway to opportunities, whether it's securing new clients, landing job interviews or establishing partnerships. It acts as a professional introduction, allowing you to showcase your expertise. A polished and impactful bio is essential for you to effectively communicate your professional identity and stand out in your field.

Writing a bio without experience

Writing a bio when you don't yet have experience can be challenging, but it's an opportunity to showcase your potential and aspirations.

Begin by highlighting your educational background, skills and any relevant coursework or projects you've completed. Focus on your passions, interests and personal qualities that make you unique. Consider including volunteer work, internships or extracurricular activities that demonstrate your commitment and initiative. Emphasize your eagerness to learn and grow in your chosen field and express your future goals and aspirations. Don't be afraid to be honest about your current stage and your willingness to gain experience and develop professionally.

If you don't know what to write in your bio, start by brainstorming your key experiences, achievements, skills and personal attributes. Consider what sets you apart and what you want others to know about you. Look for inspiration from other bios or profiles in your field, and consider seeking feedback from friends, mentors or colleagues. Don't hesitate to highlight your passions, interests and goals, as well as any unique experiences or perspectives you bring to the table. Remember to keep it concise and engaging, and don't be afraid to revise and refine your bio until it accurately represents you.

How to write a bio FAQ

What is a short bio.

A short bio, short for biography, is a concise summary of a your life or professional background. It provides a brief overview of your key achievements, qualifications, experiences, and relevant details. Typically written in the third person, a short bio is often used in various contexts, such as professional profiles, social media accounts, introductions for speaking engagements, author descriptions, and other situations where a brief introduction is required. The length of a short bio can vary, but it's generally kept to a few sentences or a short paragraph to provide a snapshot of the person's background and expertise.

How do I write a bio about myself?

What should i include in a short bio, how do you write a fun bio for work, how do i make my bio stand out, related posts.

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Home / AI Writing / 8 Creative Company Bio Examples That You Need To Use (Templates + Free tool inside)

8 Creative Company Bio Examples That You Need To Use (Templates + Free tool inside)

8 Creative Company Bio Examples That You Need To Use (Templates + Free tool inside)

Whether you’re a large company or a small one, new or established – it’s not uncommon to get stuck over the bio. It’s hard to write about yourself. A quick way to get around this block and write a bio for your brand is to simply answer the question, “ What does your business do? ” If this still seems like a huge task, don’t worry we’re here to tell you how to make this a lot easier.

We have created all the essential pointers you need to know to create a solid company bio. In the end, we’ll look at creative company bio examples and discuss handy tips!

What Is a Company Bio, And How Do You Write One?

how do you write a business plan biography

Clients like to know who they’re doing business with. Your business’s bio – whether it’s on the “About Us” page of your website, in your press kit, or in other marketing materials – is an opportunity for you to bring people to your brand. The bio explains who you are and what you can do for your clients.

Tone of Voice for a Company Bio

If you’re not sure what tone to adopt in your business bio, imagine you’re having a discussion with your ideal client or customer. Make a list of how you’d explain everything to them. You can always dictate to someone else or have Simplified’s copy AI bio generator create one for you.

Bonus: Try Bio Generator for Free

How Long Should Your Bio Be?

While it’s essential to offer a lot of useful information in summary form, you don’t want the reader to lose interest due to endless scrolling. When it comes to creating your company bio, it’s critical to be concise. While there is no standard length for a company bio, it should cover all relevant facts without going into excessive detail.

Bonus: 12 Free Instagram Caption Generators To Boost Your Reach

5 Things To Remember for a Social Media Bio

Here are key pointers to remember for your social media bio –

  • Keep it short – Depending on the platform, your company’s bio should be no more than a few lines or words.
  • Add the essentials – The bio should contain just enough information to educate people about what you do, where you are located, and any services you offer.
  • Draw your audience in – You can put a link to your “About Us” page on these sites.
  • Mind your language – To appear professional, use whole phrases, correct grammar, and vocabulary that can be understood by a middle school student.
  • Add relevant info – Be engaging and intriguing, and only provide information that is pertinent to your business.

Bonus:  Create viral Reels with our AI-powered Instagram Reels Maker Tool

What Should You Include in a Company Bio?

Company Bio

No matter what business bio template you use, you should include the following:

  • Your company’s official name, as well as any DBAs
  • Any company locations, as well as the headquarters if you have more than one
  • What your company does, the industry in which it operates, and the items or services it provides
  • When your business was established, as well as a brief history of how it came to be
  • Any accolades your firm has received, as well as any notable clients or customers with whom it has worked
  • Achievements and milestones for the company.
  • Sponsorships and community events.
  • Your company’s goal statement and values.
  • Name changes, business relocation, mergers, acquisitions, and significant branch openings.

Bonus:  Grow Your Business with the Instagram Scheduler for Posts and Stories

Why is a Good Bio Important for Businesses?

If you’re wondering, “How many people actually read company bios?” The answer is – a lot. And there’s no way of knowing who the bio is going to reach. It may catch a few people outside your target audience, but you always want it to be  ready for when the right people find it . So it makes the right impression.

While your CV is only beneficial when you’re actively seeking certain jobs, your professional bio is marketing your company all the time. Business bios may be found on your LinkedIn page, company website, guest blog articles, speaker profiles, Twitter bio, and a variety of other sites.

A well-written company bio quickly tells your customers what you do well. This goes a long way in persuading them to engage with your company.

A good company bio should:

  • Capture your values – More and more, customers are looking beyond products and services to the values each brand holds. They are more likely to stay loyal to a brand that shares their values.
  • Connect with your customers: People remember relatable content. Whether it’s a joke, a shared problem, or a belief, including a note that connects with your audience impacts recall.
  • Stand out from the crowd: Competition is getting fiercer in nearly every field, and there’s tremendous pressure to differentiate your brand from the rest. With a bio, you can explain how your brand does this and why customers will benefit from coming to you.

Bonus:  Design Stunning Instagram Stories in Seconds using our AI-powered Stories Maker Tool

Some Common Types of Company Bios

A one-size-fits-all approach doesn’t work with company bios, so you have a free reign to create what you like. As long as it achieves your purpose, of course. Here are a few common outlines of company bios :

Quick & Concise

What your company does and stands for, is condensed into a nutshell. These convey the highlights of the company.

Outline a story

The origin story of your company. This storytelling method is a great way to draw an audience in and take them on the journey you’ve been on.

Client first

What can your company do for a client? This type of bio focuses on this information. Often, it provides solutions to a common customer problem.

The company’s team bio

This type of bio is about making the brand more human and relatable. People like to picture who they’re dealing with, and this type of bio includes team expertise and puts faces to names.

Impact of a company

With concern for the environment and social awareness only increasing, customers are looking for more ethically leaning brands. So if your brand was founded with a strong ethical commitment, outlining your social impact and initiatives in your bio is a good idea!

Highlight innovation

A different way of doing something is an excellent USP. If your company is truly forging new paths in a particular sector or industry, this is a great place to showcase it.

Value-driven bio

Similar to the social impact bios, a value-driven bio draws attention to the founding and working principles of your brand. It could showcase your commitment to transparency, social impact, and more.

Highlight the expertise in your industry

When your target audience is restricted to those within your industry, you can use specific jargon to draw attention to your niche expertise.

Partnership or collaborative bios

They’re often used between sister brands or by the charitable wings of some well-known established brands. This type of bio explains the purpose of the organization and highlights the partnerships it has.

Fun, humorous bios

Lighthearted and warm, these bios help clients associate a type of personality with your brand. They usually make potential clients smile and leave a lasting impression.

8 Creative Bio Examples of Businesses

1. short and engaging.

Lifestyle influencer and entrepreneur Whitney Graham is well-known and has a strong online community. She needs little introduction, so her bio on Instagram is quick and goes straight to the point. It tells potential followers what they can expect if they choose to subscribe to her content.

how do you write a business plan biography

2. Real and Authentic

On Trinity Mouzon’s professional website, there is more room to elaborate. She chooses to stay real, and trace her entrepreneurial journey from the very beginning. Besides telling us about her company, she is honest about patches of difficulty and how she worked through them, which makes her very relatable. Offering resources to other budding entrepreneurs is a big plus!

how do you write a business plan biography

3. Light and Crisp

Corey Wainwright’s HubSpot bio is upbeat and clearly states her strengths. Injecting a hint of humor to her bio suggests that she is self-assured in her skills which, in turn, inspires confidence in potential clients.

how do you write a business plan biography

4. Personality Reflection with Professionalism

In the limited space offered by an Insta bio, Jenna Kutcher’s profile packs a punch! It’s off to a strong start with an accolade, offering clients an easy, immediate, and accessible way to connect with her. It also outlines her other interests, and she rounds it off nicely with a quick peek into her personality. ‘Where the Woo Meets Work’ indicates that despite clearly being a powerhouse in her field, she has a lighter, cheerful side.

how do you write a business plan biography

5. The Story of Your Business

Some entrepreneurial journeys are incredible stories of overcoming huge odds to make it. Alberto Perez, co-founder of Zumba Fitness, chooses to take his audience through his inspirational story. And this puts a name and a face to the international fitness phenomena that we’ve all come across but hadn’t really thought about until now.

how do you write a business plan biography

6. Humor + Dogs

This is a formula that is almost a surefire hit. The number of doggy profiles on social media has grown exponentially. A profile like We Rate Dogs fosters a strong community of both doggy profiles and those who like to subscribe to doggy profiles.

how do you write a business plan biography

7. Straightforward and simple – great for an established brand

Brandon Stanton’s series Humans Of New York didn’t really set out to conquer the internet. He just wanted to share stories. It has now become a brand of its own, and since he’s not actively trying to add to his community, his bio is barefaced and encapsulates the brand perfectly.

how do you write a business plan biography

8. Highlight the USPs

This TV personality and comedian needs little introduction. So the YouTube description of his show highlights what people may not know about Seth Meyers. It outlines where his content is available – an important CTA and gives new viewers a quick idea of what to expect – A-List celebrity guests, memorable comedy, and musical talent.

how do you write a business plan biography

Related: 15 Creative Personal Bio Examples You Need

How to Generate a Creative Company Bio Using Simplified’s Free AI Tool?

Learn how Simplified can help you generate ideas for your company bio copy in an instant. Create your own bio template with these creative bio examples and watch traffic flow to your site!

1: Simplified- Design and AI Copy Platform

how do you write a business plan biography

Enter company details to generate a solid bio in seconds!

2: Robinhood- Investment Platform

how do you write a business plan biography

3: VirusShield- Antivirus Software

how do you write a business plan biography

4: Lonely Ghost- Clothing Brand

how do you write a business plan biography

5: Yum- Food Chain Brand

how do you write a business plan biography

6: Pet Zone – a brand that sells products for pets and their owners

how do you write a business plan biography

7: All Smiles – a dentistry for children

how do you write a business plan biography

8: Bloom – a plant nursery for native and exotic plant species. Based in NY.

how do you write a business plan biography

9: The Dough Knot -A cafe with a bakery attached. Fresh bread every day with a range of coffee roasts.

how do you write a business plan biography

10: The Reading Nook – A bookstore combined with a library, they have a large collection of travel books.

how do you write a business plan biography

11: Mural – An art gallery for contemporary artists

how do you write a business plan biography

Simplified’s human touch in its copy AI is a game-changer. Use it to spread your bio on multiple social media channels. Moreover, use it for emails, newsletters, blogs, ads, and more to see how your customer base responds.

Check out the video below to get a clear understanding of how Simplified’s company bio copywriting tool works before creating one for your brand. Moreover, seamlessly learn how to use all our copy AI & design features on Simplified Academy.

How to write an effective bio for your company

The bio section of your business website is a great place for you to showcase your brand. It’s an opportunity for you to tell prospective customers who you are, what you do, and why they should buy from you. Moreover, a solid bio will help build trust and confidence in your company. And our bio generator can help you do just that!

Create an engaging company bio in seconds with the Simplified Company Bio Generator!

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5 Tips for Writing a Small Business Owner's Biography

  • Small Business
  • Online Business
  • Home Business
  • Entrepreneurship
  • Operations & Success

Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and has authored more than 2,500 articles for popular small business websites.

Most professionals, small business owners included, can benefit from having a well-written and professional biography. The main goals of a professional biography are to give the reader an accurate sense of who you are and what you do, establish expertise and credibility, and qualify your experience and background. An interesting biography that accomplishes all of these things can help you develop trust in you and your brand, making it a powerful tool for your business.

There are many ways a small business owner can use a biography. Some ideas include:

  • Incorporating it into your marketing materials
  • Providing it to clients with proposals
  • Submitting it with speaking, presenting, and teaching applications
  • Posting it on your website and blog
  • Including it in any books, e-books, reports, or professional documents you create

While you may have several different versions of your bio that you use in the different outlets listed above, all versions start with one well-written, comprehensive summary of who you are, where you came from and what you do. In fact, you should have three versions of your bio to start — short (one to two sentences), medium (one to two paragraphs) and long (three to four paragraphs).

To get you started, here are some tips for writing a biography that you can use in your small business over and over again.

Include the Basics

One of the great things about a well-written bio is flexibility. You can include as much or as little information as you want. Typically, though, there are some universal elements you will usually want to include in your bio. For example, most bios include:

  • Current job, business or professional experience
  • Publications or presentations you have completed
  • Educational background
  • Professional memberships you currently hold
  • Awards, honors, and certifications you have received
  • Your contact information

Grab the Reader's Attention

Remember that most people who will be reading your bio are strangers who know very little about you. Start by introducing yourself and using an attention-grabber to draw the reader in and make them want to learn more about you. Using a conversational voice throughout will also make it easier for your readers to follow along.

Write It In Third Person

Many professional bios are written in the third person, using "he/she/they" instead of "I." Presenting your bio as if someone else wrote it for you provides a distinction between you and the writer (even if it is understood that it is the same person). The third person also enhances professionalism and makes people more willing to trust what is being said.

Get a Little Personal

Don't be afraid to include some personal or unique information about yourself in your bio. Consider including a headshot of yourself, quotes or testimonials from clients , and links to examples of your work. You may also want to mention whether or not you're married with children and where you reside. Depending on the outlet, you may even want to add a sentence or two about your favorite hobbies or pastimes.

Update It Frequently

Your experience and qualifications change, so your bio should not be viewed as a static document. You should modify and update it periodically to reflect changes and to keep it fresh. And make sure you're using the most recent version whenever you pull a copy to use in your business.

As a small business owner, a bio gives you an opportunity to summarize your qualifications, highlight some interesting facts about yourself, and inject a little of your personality. Start by writing a draft using the tips above, then hand it off to a friend or colleague for review. Use the feedback you receive to fine-tune your bio and create a few different versions. Before you know it, you will have a very powerful tool to use in your small business.

How to Write a Winning Bio for a Business Owner

June 8, 2023

In this article, we'll explore the essential components of a winning bio and share tips on how to write an engaging, compelling bio that will resonate with your audience.

Ultimate Writing Tips for a Compelling Bio

Now that we've explored the essential components of a winning bio let's take a closer look at some writing tips that can help you write a compelling bio.

Start with a strong opening statement

Start your bio with a strong opening statement that captures your unique value proposition. You want to grab your reader's attention and showcase your expertise and personality in the opening lines of your bio.

For example, if you're a freelance writer, you could start your bio with a sentence like, "With over a decade of experience crafting compelling content for businesses across various industries, I'm passionate about helping brands tell their stories through the power of words."

Use storytelling techniques

Another effective technique for writing a compelling bio is to use storytelling techniques. Storytelling can help you humanize your brand, establish a personal connection with your target audience, and create a compelling narrative that showcases your expertise and personality.

Consider sharing a personal anecdote that illustrates your journey to where you are today. For instance, if you're a graphic designer, you could share a story about how you discovered your passion for design and how it has driven your career.

Keep it concise and focused

When writing your bio, it's essential to keep it concise and focused. You want to provide insight into your professional background, personality, and achievements without overwhelming your readers with irrelevant information. Keep your bio lean, clear, and to the point.

One way to ensure that your bio stays focused is to create an outline before you start writing. Identify the key points you want to convey and organize them in a logical order. This will help you stay on track and avoid rambling or repeating information.

Use the third person perspective

Finally, it's best to write your bio in the third person perspective. Writing in the third person can help establish credibility and showcase your professionalism. It can also help you write more objectively, allowing your readers to form their impressions of you without any biases or preconceived notions.

When writing in the third person, use your full name instead of "I" or "me." For example, instead of saying, "I have worked with clients such as X and Y," you could say, "John Smith has worked with clients such as X and Y."

Tailoring Your Bio for Different Platforms

Having a well-crafted bio is essential for establishing your credibility and showcasing your expertise online. However, it's also important to tailor your bio for different platforms where it will appear. Let's explore some tips for tailoring your bio for different platforms:

LinkedIn and professional networking sites

LinkedIn and other professional networking sites are excellent platforms for showcasing your professional experience and expertise. When crafting your bio for these platforms, it's essential to keep it professional, succinct, and focused on your career accomplishments.

Highlighting your education, certifications, and awards can help establish your credibility and improve your profile's visibility online.

In addition, consider including a brief summary of your skills and expertise. This can help potential employers or clients quickly understand what you have to offer. Finally, don't forget to include a professional headshot to help establish your personal brand.

Company website and blog

Your bio on your company website or blog can afford to be slightly more casual and personal than your professional networking site bios. Consider telling your story and providing insight into your values, personality, and creative process.

Discussing your journey as a business owner and your growth as an entrepreneur can help establish a personal connection with your readers and potential clients.

In addition, consider including links to your social media profiles and other relevant websites. This can help drive traffic to your other online platforms and help potential clients or customers learn more about you and your business.

Social media profiles

Social media profiles are often the first point of contact between you and potential clients or customers. When crafting your bio for your social media profiles, it's essential to keep it concise, visually appealing, and to the point.

Consider adding some personality and humor to your bio, but keep it professional and on-brand. You want your profile to stand out and reflect your brand's personality in a positive light.

In addition, consider including links to your website or blog, as well as any relevant hashtags. This can help increase your visibility on social media and help potential clients or customers find you more easily.

Guest posts and author bios

If you are guest posting or writing articles, it's essential to include an author bio to establish your credibility and showcase your expertise. In this type of bio, it's best to focus on your professional experience, education, and accolades.

You may also include a personal anecdote or story, but keep it brief and relevant to the article you are writing.

In addition, consider including links to your website or blog, as well as any relevant social media profiles. This can help readers learn more about you and your business and potentially drive traffic to your other online platforms.

By tailoring your bio for different platforms, you can establish your credibility, showcase your expertise, and connect with potential clients or customers in a more personal way. So take the time to craft a bio that reflects your personal brand and resonates with your target audience.

how do you write a business plan biography

Understanding the Purpose of a Business Owner's Bio

First and foremost, it's essential to understand the purpose of a business owner's bio. The primary goal is to introduce yourself to potential clients, customers, or collaborators and establish credibility.

Your bio should highlight your expertise, give insight into your personality, and showcase your achievements. By writing a compelling bio, you can help your target audience establish a personal connection with you and your business.

Establishing credibility

One of the most critical components of your bio is establishing credibility. You want to highlight your professional background and experience, showcase your expertise, and provide insight into the value you bring to your clients.

For example, you may want to discuss your education, accreditation, or industry experience. You can also highlight any successes or projects you've completed, demonstrating your mastery of your field.

It's important to remember that establishing credibility is not just about listing your accomplishments. It's also about demonstrating your expertise and how it can benefit your clients.

For instance, if you're a marketing consultant, you may want to discuss how you've helped previous clients increase their revenue or improve their brand awareness. By showcasing the results you've achieved for others, you can establish yourself as an expert in your field and demonstrate the value you bring to the table.

Showcasing your personality

Another essential aspect of your bio is showcasing your personality. People want to do business with people they like and trust, so it's essential to let your personality shine through in your bio.

Tell your story, share your mission statement, and discuss what drives you as a business owner. By humanizing your brand, you can help your target audience establish a personal connection with you and your values.

Sharing personal anecdotes or discussing your hobbies or interests can also help you connect with potential clients on a more personal level.

For example, if you're a graphic designer who loves hiking, you may want to mention how your love of nature inspires your design work. By sharing a bit of your personality, you can help potential clients feel more comfortable working with you and establish a personal connection that goes beyond just business.

Highlighting your achievements

Finally, your bio should highlight your achievements. Providing insight into the awards, recognitions, or testimonials you've received can help establish your expertise and establish credibility.

For example, you may want to discuss any industry awards or recognitions, high-profile projects or collaborations, or glowing references from satisfied clients.

It's important to remember that highlighting your achievements isn't just about bragging. It's about demonstrating the results you've achieved for others and how you can bring that same level of success to your clients.

By showcasing your achievements, you can establish yourself as an expert in your field and demonstrate the value you bring to your clients.

In conclusion, a business owner's bio is a crucial tool for establishing credibility, showcasing your personality, and highlighting your achievements.

By writing a compelling bio that demonstrates your expertise, shares your story, and showcases your successes, you can help potential clients establish a personal connection with you and your business and set yourself up for success.

Essential Components of a Winning Bio

Now that we've explored the purpose of a business owner's bio let's take a closer look at the essential components of a winning bio.

Professional background and experience

One of the most crucial components of your bio is your professional background and experience. You want to give insight into your education, training, and professional background. Highlighting your qualifications is essential to establish credibility and showcase your expertise to potential clients or collaborators.

For example, if you have a degree in business administration, you could mention that you have a strong foundation in finance, marketing, and management. You could also discuss any relevant certifications or training you've completed, such as a project management certification or social media marketing course.

Personal interests and values

While it's essential to highlight your professional experience, it's equally important to humanize your brand and showcase your personality.

You may want to discuss your personal interests, hobbies, or values, demonstrating that you're more than just a businessperson, but a well-rounded individual, which can help establish a personal connection with your target audience.

For instance, if you're an avid traveler, you could mention some of your favorite destinations and how traveling has broadened your perspective. Or, if you're passionate about environmental sustainability, you could discuss how your business practices align with your values and contribute to a better future for the planet.

Business vision and mission

When crafting your bio, it's essential to discuss your business's vision and mission. Providing insight into your values, goals, and objectives can help establish your credibility and showcase the value you bring to your clients. By demonstrating your passion and expertise, you can help position yourself as a leader in your industry.

Essential Tips to Draft a Business Vision and Mission:

  • Reflect on your purpose: Consider why your business exists and the impact you aim to make. Think about the core values, beliefs, and aspirations that drive your organization.
  • Be future-oriented: Your vision should paint a compelling picture of where you want your business to be in the future. Envision the desired outcome and the unique position you aspire to achieve.
  • Keep it concise and memorable: Craft a vision statement that is concise, clear, and easy to remember. Use concise language that captures the essence of your aspirations.
  • Focus on differentiation: Highlight what sets your business apart from competitors. Emphasize the unique value you bring to customers and how you aim to surpass expectations.
  • Incorporate long-term sustainability: Consider the long-term impact of your business and how it aligns with environmental, social, and economic sustainability. Showcase your commitment to responsible practices.
  • Involve stakeholders: Engage key stakeholders, such as employees, customers, and partners, to gain their insights and perspectives. Their involvement can provide valuable input for shaping the vision and mission.
  • Stay true to your core values: Ensure that your vision and mission align with your core values. Let your values guide your business decisions and actions, reflecting authenticity and integrity.
  • Be aspirational and inspiring: Craft a vision statement that inspires and motivates both your employees and customers. It should be ambitious and challenging, encouraging continuous growth and improvement.
  • Consider your target audience: Tailor your vision and mission to resonate with your target audience. Clearly articulate how your business aims to meet their needs and solve their problems.
  • Regularly review and revise: Revisit your vision and mission periodically to ensure they remain relevant and aligned with your business's evolving goals and market dynamics. Make revisions as needed to reflect any significant changes in your business strategy or environment.

For example, if you run a marketing agency, you could discuss your commitment to helping businesses achieve their marketing goals through innovative strategies and creative campaigns. You could also mention your focus on building long-term relationships with clients and providing exceptional customer service.

Awards and recognitions

Finally, your bio should highlight any awards, recognitions, or testimonials you've received. This could include any industry awards or recognitions, high-profile projects or collaborations, or glowing references from satisfied clients.

By providing insight into your achievements and successes, you can help establish your expertise and establish credibility with your target audience.

For instance, if you've received an award for your innovative approach to customer service, you could mention how this award has motivated you to continue providing exceptional service to your clients. Or, if you've collaborated with a high-profile brand, you could discuss how this experience has helped you grow your business and expand your network.

Writing a winning bio for a business owner is essential to establishing your credibility, showcasing your expertise and personality, and establishing a personal connection with your target audience. By following the tips outlined in this article, you can craft an engaging, compelling bio that resonates with your readers, establishes your brand, and helps you achieve your business goals.

how do you write a business plan biography

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The Word Factory

How to write better bios

by Margot Lester | Dec 10, 2012 | E'ship , Writing/How to Write

how do you write a business plan biography

Updated June 2023

Originally posted as part of a series for national write a business plan month..

Many just use standard bios when we're asked for one, giving the requester information they could just as easily (maybe even more easily) get from Linkedin . Sure. OK. Fine. But investing just a little time will yield a better bio. Here's how. Use this strategy whether you're writing you own bio or crafting one for someone else.

A strategy for better biographical sketches

For each bio, create a context for the credentials. Of course list experience, degrees, etc., but explain how those skills complement other team members’. Then explain why this person – as opposed to anyone else with similar skills and experience – is on the team. I use the Position-Rationale-Proof Strategy™ for this:

  • What you think: Your opinion
  • Why you think it: Your reasoning
  • How you know:  The proof points (evidence, examples, explanation)

Here’s one I did for someone we’ve just added to our team to work on a specific project:

how do you write a business plan biography

To write the bio, I worked across and down the organizer, making complete sentences from my notes. Here’s the resulting draft:

Caroline provides a unique perspective and background the project team needs. A senior at UNC, her experience as a recruitment counselor for the Panhellenic Council enables her to create authentic messaging designed to increase college student attendance. Her domestic and international network of 18- to 24-year-olds provides excellent access to our target market. She comes to the project with knowledge and understanding of global affairs and innovation issues, gleaned from coursework in her major, global studies. Pursuing a minor in journalism, Caroline’s covered innovative medical research at the university. Her major and minor give her the experience and context to research and write promotional and educational materials for the conference without a lot of training and staff resources. Caroline is a strong writer with direct experience interviewing international sources and working in a deadline-driven environment. She blogged her study-abroad experience; was a weekly reporter for The Odyssey, a student publication; filed weekly publication-quality features for class; and has experience interviewing medical researchers and international sources. A bonus: Carolina is fluent in French, the language spoken by 115 million people in 31 African nations, many of which are involved in the conference.

[Another example: How to write a recommendation with the PRP ]

The whole process took about 15 minutes , but I did this on my own. You might want to gather your team and/or advisers to complete a What-Why-How for each member together. Use the organizer to take notes, then pull the most relevant Whys and Hows to use in the narrative.

Action Items:

  • Add story-telling to the management team section to create meaningful context for investors.
  • Use the Position-Rationale-Proof to build out your bios. Download the how-to deck and blank organizer .

Related Content:

  • How to frame your business plan
  • Tips for entrepreneurs
  • Write better reports with the PRP

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  • Writing/How to Write

How to Write a Short Professional Bio (With Examples and Templates)

Emily Polner

3 key takeaways

  • What a short professional bio is and why you need one
  • What to include in a short bio to make it stand out and relevant to your audience
  • Examples, templates, and a faster way to write your bio with Teal's Professional Bio Generator

In a world where just about everyone is represented online, your short professional bio often serves as a first introduction.

Often, it's what employers or other professionals will use to form their initial impression. And how you present yourself can help influence whether someone invites you to connect, interview you, or simply move on.

Below, you'll learn what you need to write your bio and how to actually write one. You'll also find templates and some short professional bio examples to use as a guide.

Looking for a quicker way to a polished bio? Sign up for Teal for free and try the Professional Bio Generator.

What is a short professional bio? 

A short professional bio is exactly what it sounds like—a short professional biography that introduces yourself and gives a brief overview of your career and accomplishments. It gives future employees, colleagues, and anyone else you're networking with a more well-rounded picture of who you are.  

While "short" can be subjective, length often depends on the platform and the audience you're sharing your bio with. There's no one-size-fits-all, and you'll tailor the length based on where it's being shared—whether that’s on your personal website, LinkedIn profile, Twitter bio, or your resume.

What’s the difference between a professional bio and short professional bio?

A professional bio and a short professional bio both summarize your career, qualifications, and achievements, but each caters to different contexts and needs. 

A professional bio is a detailed account—that can span several paragraphs—and covers your:

  • Career background
  • Most noteworthy achievements and impact or results
  • Skills you've developed or are developing
  • Some personal insights

This version is appropriate for professional websites, long-form pitch documents, or networking platforms (like in your LinkedIn About Me section) where a more thorough introduction is valuable.

On the other hand, a short professional bio is a concise version that filters the most important information from your professional bio into key takeaways. A short bio:

  • Communicates your core qualifications
  • Briefly touches on your professional persona
  • Is ideal for your resume, author bio, or speaking engagements
  • Can be used across social media profiles like Twitter and Instagram

What to include in a short bio 

Your short bio should summarize the key takeaways from a longer, more rounded-out professional bio. Think of it as kind of an elevator pitch that highlights what you'd want your target audience (who doesn't know much—if anything—about you) to understand about your career so far.

Here are some things you'll want to address.

  • Level of education, if relevant to the audience
  • Years of experience in your field, if relevant to the audience
  • Your current or former career title
  • Major professional accomplishments with impact or goals
  • Professional experience, skills, and area(s) of expertise

Now, if you're a student or making a pivot, like transitioning into a new field where you might not have relevant work experience, you'll focus more on your educational achievements (think relevant awards, projects, or volunteer experience) and the skills and knowledge you're developing.

how do you write a business plan biography

What to include in a short bio if you’re a student

Even if you're still in school, there's plenty of information you can include in your bio, like: 

  • Where you're from
  • What university, trade school, or boot camp you're attending
  • Your area of study or intended major
  • Any clubs, teams, volunteering, or other extracurriculars you're a part of 
  • Any internships you've completed
  • Your career goals 
  • Your availability

Generate your professional bio with AI

Want to save time? You can also use the Teal to generate multiple versions of your short professional bio.

How to write a short bio

There's no right or wrong way to write your own bio. Think of this next section as a guide, and remember: short professional bios are unique to each person.

Here are the things you might want to consider if you're ready to write your professional bio:

1. Choose your voice

You have the option to write your short bio from either a first or third-person POV.

In the first person, you'll use  "I, me, and my." In the third person, you'll refer to yourself using your name and preferred pronouns.

As a general rule, using the third person is typically considered more formal, while using the first person is more casual and personal.

 First-person example : "I'm a bestselling author. My work has been published in The New York Times."
Third-person example: "Zane Smith is a bestselling author. His work has been published in The New York Times."

If you want to write and store multiple versions of your short professional bio in different tones or even with different information, use Teal to write and save as many versions as you need for free.

2. Choose your tone

Language can convey different moods. Depending on the context and your personal brand , your bio can sound more buttoned-up or more relaxed and conversational.

These two sentences describe the same person but showcase very different tones and writing styles: 

Example 1: “A recent graduate of the University of Pennsylvania, Sally is currently a consultant at XYZ Consulting based out of their New York office.” 
Example 2: “A recent UPenn grad, Sally swore off econ after years of hard classes only to end up as a consultant at a major firm — but don't worry, she loves it.” 

3. Start with your name and a current or recent role

This isn't a hard and fast rule, but to get your bio started, it's usually easiest to start with your name and current professional title or role. 

Example: “Zane Smith is currently the Demand Generation Manager at ABC Tech Company.”

If you're pivoting careers , you can list your most recent role and use your first sentence to say what you're looking to do next.

Example 1: “Previously the Demand Generation Manager at ABC Tech Company, Zane Smith is actively pursuing new opportunities in marketing management.” 
Example 2 : “Previously the Demand Generation Manager at ABC Tech Company, Zane Smith is now an aspiring 2nd grade teacher.” 

4. Share your accomplishments and achievements

Once you've introduced yourself and your current title, you can flow into your professional background, former job titles, and what you've done or aspire to do. Together, the first two sentences of your bio could read something like this: 

Example:  “Zane Smith is currently the Demand Generation Manager at ABC Tech Company. Previously, he was a Marketing Specialist at FGH Tech Company, where he grew paid traffic to their website by 500% year over year.” 

Pro Tip: Not sure where to start? Try the generative AI in the Teal Resume Builder . With Teal's AI, you can write individual achievements using a job description, keywords, or a custom prompt to articulate your accomplishments effectively and confidently.

A graphic of Teal's AI

5. Share your philosophy or “why” 

Self-promotion can feel incredibly uncomfortable, but it's important to make sure you don't undermine your value. Your “why,” the reason you do what you do every day, can be powerful and meaningful. Adding what gives you the spark to start each workday can set your own professional bio apart from others. 

Example: “Claire was inspired to pursue a career in elder law after volunteering in a nursing home throughout high school and college.” 

6. Add your personal touch

Even though your bio will be used in a professional capacity, it's okay to list a few personal details. We're more than just our jobs, and adding a few personal facts can help illustrate who you are outside of the office. 

Example: “When he's not working, Martin can be found tending to his spice garden and going on nature walks with his golden retriever.” 

Short professional bio examples

Examples of professional bios are invaluable because they provide a clear framework and inspiration for writing your own. They can also help you see how to condense years of experience into a few compelling sentences so you communicate the right details clearly, briefly, and full of impact. 

Short bio example for a personal website

short professional bio example for resume

"AUDREE KATE LOPEZ IS A FASHION STYLIST, EDITOR, INDUSTRY EXPERT AND INFLUENCER BASED IN NEW YORK. Audree began her professional career in the fashion departments at Glamour, O, the Oprah Magazine, Editorialist and Redbook magazines. She launched Audree Kate Studios in 2017 and worked on freelance projects at Marc Jacobs, Alice + Olivia, J.Crew and Club Monaco, joined the styling team at Alice + Olivia and became a contributing fashion editor for StyleCaster.com. Over the past few years Audree has styled for various publications, celebrities and retail brands. In 2016, Audree founded a digital course and community for fashion students called Fashion Fundamentals and has hosted workshops and classes around the country, and wrote an ebook titled Fashion Fundamentals."

Why it works: Audrey's bio immediately establishes her as a multifaceted professional within the fashion industry. It outlines her career trajectory and showcases broad experience and evolution, demonstrating growth and adaptability. The mention of initiatives and workshops adds a layer of approachability and commitment to education in her field, improving her appeal as an influencer and mentor.

Professional short bio example on LinkedIn

example of a short professional bio that has a punchy tone

"Latina creator. Speaker. Tech Mentor. Christen is the Founder of the newly launched app Clara, a community that empowers creators through transparency, brand reviews, and discoverability. An industry vet, Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is passionate about helping people break into the industry through career advice and actionable content."

Why it works: This professional bio online is punchy and concise. It opens by noting Christen's titles and includes years of experience, giving her credibility while underscoring her heritage (which can resonate strongly with a diverse audience on LinkedIn). By focusing on her app, she not only showcases initiative but also aligns herself with trends in tech innovation. Rounding out her short bio are details of working with top content creators, establishing her as a seasoned industry pro.

Short bio example on social media

how do you write a business plan biography

"Founder of Makelane, a private community for female DTC founders. 70K followers on TikTok where I analyze consumer brands"

Why it works: With only 160 characters to work with, Dulma’s Twitter bio is an example of brevity. It clearly outlines her two main pursuits: managing an online community and producing content for TikTok, making it easy for readers to gauge her interests and activities at a glance.

Company website short bio examples

how do you write a business plan biography

"Meet our wonderful team We're a tight-knit group of curious creatures, always learning, and constantly seeking out new perspectives and ideas. Get to know our team—they're what makes Teachable, well, Teachable."

Why it works: "Meet our wonderful team" feels like a personal invitation to get to know the group, which can make visitors more inclined to engage. Describing them as "tight-knit" and "curious creatures" adds character and illustrates a vibrant and collaborative work environment. Highlighting that the team is "always learning" and "constantly seeking out new perspectives" positions Teachable as a dynamic and innovative company—committed to growth and evolution.

Tips for writing a short bio

Even though there aren't official rules for writing a bio, there are still some things you should strive for as well as steer clear of if you want to make the best possible impression. 

1. Tailor your professional bio to your audience

Whether it's potential employers, LinkedIn connections, Twitter followers, or visitors to your website, each platform and audience has its own expectations. Keep your information relevant and concise, focusing on what matters most to that intended audience.

2. Be authentic

Your bio is not the place to fudge the truth about who you are. Be honest about what you've done and where you're heading. Not telling the truth could bar you from achieving your goals and land you in hot water. 

3. Prioritize relevant information

We really hate to be the one to tell you this, but unfortunately, most people do not have the time or patience to read a five-paragraph essay about your life story. Sorry to break it to you! 

4. Be relatable

No matter how lofty your accomplishments are, staying grounded may help you establish stronger connections with others. This is where adding personal details and highlighting your personal brand can serve you well. Whether that's with a hobby, interest , or other role outside of work, being relatable can let others understand and get to know you better and determine if you would be a good fit for a company.  

5. Be professional

It's appropriate and expected for you to talk about your professional skills and accomplishments in your short bio. That said, there's a fine line between talking about your achievements and sounding arrogant. These two examples talk about the same accomplishment but come across differently: 

Example 1: “An accomplished pianist, Ryan was selected out of nearly 7,000 applicants to perform at the annual New York State School Music Association festival last spring.” 
Example 2: “An accomplished pianist, Ryan was the obvious choice to perform at the annual New York State School Music Association festival last spring (because he's the best).” 

Also, if you're revising your bio after a lay-off or termination, avoid sounding spiteful. As tempting as it might be, don't make negative statements or accusations in your short bio. Positivity and a good attitude will get you much further.

Short professional bio templates

If you prefer to plug and play or need a short bio in a pinch, don't worry; here are three short bio templates to get you started:

Short professional bio template for working professionals

[First name last name] is [currently/formerly] a [insert most recent job title] at [most recent company name] . A proud graduate of [school or university] , they were inspired to pursue a career in [field] after [explain what led to your decision to work in your industry] . Prior to working at [most recent job title], they were the [previous title] at [previous company], where they were responsible for [insert professional accomplishments here] . In their free time, they can be found [insert your favorite hobbies] . 

Short professional bio template for students

[First name last name] is a current [year] at [institution] majoring in [area(s) of study] . On campus, [First name] is actively involved in [activity name] , for which they [insert details about what you do for the activity you're involved in] . They most recently [interned/worked] at [organization name] , where they had the opportunity to [insert details about what you did on the job] . They intend to work in the [insert field name or industry] after graduation to follow their passion of [insert what you are passionate about] . In their spare time, they can be found [insert your favorite hobbies] . 

Short professional bio template for a gap in employment

[First name last name] is a [position/job title] with [number] years of experience in [specific skills or industry] . Following [briefly mention the reason for the employment gap] , [he/she/they] took some time off to focus on [briefly mention what they did during the gap, e.g., personal development, family obligations, health reasons] . During this time, [he/she/they] also [briefly mention any relevant skills or achievements acquired during the gap] . [Name] is now eager to return to the workforce and is excited to bring [specific skills/accomplishments] to [his/her/their] next role. With a proven track record of [list specific achievements or skills] , [Name] is confident in [his/her/their] ability to contribute to [specific industry/profession] and make an impact in [his/her/their] next position.

If you decide to use any of these templates, tweak it ever-so-slightly. Once you've finished entering your details, try adding a bit of personal flair.

Swap adjectives, remove anything that doesn't quite fit with your vibe or experiences, or append some more personal details as you see fit. Feel free to work off of any one of the bios from these resume examples to get a feel for how different styles can be used across roles.

Create your short professional bio with Teal

In a digital world where your online presence often speaks before you do, writing a good, short professional bio is more important than ever. It's the first glimpse potential employers, clients, or colleagues get of your professional life and persona, and the right presentation can open doors to new opportunities and connections. 

Teal's Professional Bio Generator saves time by speeding up the writing process with AI. Whether you're trying to impress potential employers, clients, or peers, Teal's generator adapts to your needs and experience, allowing you to create a unique short bio for any audience with one click.

Ready to write a professional bio with maximum impact in less time?

Frequently Asked Questions

What is an example of a short professional bio.

An example of a short professional bio is: "Katie is a seasoned marketing professional with over 10 years of experience in digital advertising strategies. She has helped numerous brands achieve their online marketing goals, leading to increased visibility and 3x revenue YoY."

How do you write an impressive short bio?

To write an impressive short bio, focus on your most significant achievements, relevant skills, and experiences that set you apart. Keep it concise and tailored to your audience to engage and leave a memorable impression. You can also use the Teal  AI Resume Builder  Generative AI to craft a bio that highlights your unique professional journey and skills in an engaging way.

What is a short biography about yourself?

A short biography about yourself should concisely summarize your professional background, major accomplishments, and skills. For example, "I'm an innovative software developer with 5 years of experience in creating scalable applications, known for my ability to troubleshoot complex issues and my commitment to delivering high-quality software solutions."

how do you write a business plan biography

Emily Polner

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How to Write a Biography

Last Updated: April 13, 2024 Fact Checked

This article was co-authored by Stephanie Wong Ken, MFA . Stephanie Wong Ken is a writer based in Canada. Stephanie's writing has appeared in Joyland, Catapult, Pithead Chapel, Cosmonaut's Avenue, and other publications. She holds an MFA in Fiction and Creative Writing from Portland State University. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,859,133 times.

Writing a biography can be a fun challenge, where you are sharing the story of someone’s life with readers. You may need to write a biography for a class or decide to write one as a personal project. Once you have identified the subject of the biography, do your research so you know as much about them as possible. Then, dive into the writing of the biography and revising it until it is at its finest.

Researching Your Subject

Step 1 Ask the subject for permission to write the biography.

  • If the subject does not give you permission to write the biography, you may want to choose a different subject. If you decide to publish the biography without the subject’s permission, you may be susceptible to legal action by the subject.
  • If the subject is no longer alive, you obviously do not need to ask permission to write about them.

Step 2 Look for primary sources about the subject.

  • You may create research questions to help focus your research of the subject, such as, What do I find interesting about the subject? Why is this subject important to readers? What can I say that is new about the subject? What would I like to learn more about?

Step 3 Conduct interviews with the subject and those close to them.

  • For in person interviews, record them with a tape recorder or a voice recorder on your computer or phone.
  • You may need to interview the subject and others several times to get the material you need.

Step 4 Visit locations that are important to the subject.

  • You may also want to visit areas where the subject made a major decision or breakthrough in their life. Being physically in the area can give you a sense of how the subject might have felt and help you write their experiences more effectively.

Step 5 Study the time and place of the subject’s life.

  • When researching the time period ask yourself: What were the social norms of that time? What was going on economically and politically? How did the social and political climate affect the subject?

Step 6 Make a timeline...

  • You may also include historical events or moments that affected the subject on the timeline. For example, maybe there was a conflict or civil war that happened during the person’s life that affected their life.

Writing the Biography

Step 1 Go for a chronological structure.

  • You may end up focusing on particular areas of the person’s life. If you do this, work through a particular period in the person’s life chronologically.

Step 2 Create a thesis for the biography.

  • For example, you may have a thesis statement about focusing on how the person impacted the civil rights movement in America in the 1970s. You can then make sure all your content relates back to this thesis.

Step 3 Use flashbacks....

  • Flashbacks should feel as detailed and real as present day scenes. Use your research notes and interviews with the subject to get a good sense of their past for the flashbacks.
  • For example, you may jump from the person’s death in the present to a flashback to their favorite childhood memory.

Step 4 Focus on major events and milestones.

  • For example, you may focus on the person’s accomplishments in the civil rights movement. You may write a whole section about their contributions and participation in major civil rights marches in their hometown.

Step 5 Identify a major theme or pattern in the person’s life.

  • For example, you may notice that the person’s life is patterned with moments of adversity, where the person worked hard and fought against larger forces. You can then use the theme of overcoming adversity in the biography.

Step 6 Include your own opinions and thoughts about the person.

  • For example, you may note how you see parallels in the person’s life during the civil rights movement with your own interests in social justice. You may also commend the person for their hard work and positive impact on society.

Polishing the Biography

Step 1 Show the biography to others for feedback.

  • Revise the biography based on feedback from others. Do not be afraid to cut or edit down the biography to suit the needs of your readers.

Step 2 Proofread the biography.

  • Having a biography riddled with spelling, grammar, and punctuation errors can turn off your readers and result in a poor grade if you are handing in the text for a class.

Step 3 Cite all sources...

  • If the biography is for a class, use MLA , APA , or Chicago Style citations based on the preferences of your instructor.

Biography Help

how do you write a business plan biography

Community Q&A

Community Answer

  • Be careful when publishing private or embarrassing information, especially if the person is not a celebrity. You may violate their "Right of Privacy" or equivalent. Thanks Helpful 31 Not Helpful 5
  • Have the sources to back up your statements about the subject's life. Untruthful written statements can lead to litigation. If it is your opinion, be clear that it is such and not fact (although you can support your opinion with facts). Thanks Helpful 16 Not Helpful 15

how do you write a business plan biography

You Might Also Like

Write an Autobiography

  • ↑ http://grammar.yourdictionary.com/writing/how-to-write-a-biography.html
  • ↑ https://au.indeed.com/career-advice/career-development/how-to-write-a-bio
  • ↑ https://grammar.yourdictionary.com/writing/how-to-write-a-biography.html
  • ↑ https://www.writersdigest.com/writing-articles/3-tips-for-writing-successful-flashbacks
  • ↑ https://www.grammarly.com/blog/how-to-write-bio/
  • ↑ https://writingcenter.unc.edu/tips-and-tools/editing-and-proofreading/
  • ↑ https://www.plagiarism.org/article/how-do-i-cite-sources

About This Article

Stephanie Wong Ken, MFA

Before you write a biography, gather as much information about the subject that you can from sources like newspaper articles, interviews, photos, existing biographies, and anything else you can find. Write the story of that person’s life, including as much supporting detail as you can, including information about the place and time where the person lived. Focus on major events and milestones in their life, including historical events, marriage, children, and events which would shape their path later in life. For tips from our reviewer on proofreading the biography and citing your sources, keep reading! Did this summary help you? Yes No

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10 Simple Tips to Write a Successful Business Plan

"The absolute biggest business plan mistake you can make is to not plan at all." So writes Noah Parsons in his helpful blog post 17 Key Business Plan Mistakes to Avoid in 2023 . But how does one pull together all of the necessary components of a cohesive plan? It can feel overwhelming.

Eric Butow, CEO of online marketing ROI improvement firm Butow Communications Group, has teamed up with Entrepreneur Media to update the second edition of our best-selling book Write Your Business Plan to provide you with a simple, step-by-step process for creating a successful business plan. In the following excerpt, he gives ten tips to gather all of the critical information you will need to succeed.

1. Know your competition.

You need to name them and point out what makes you different from (and better than) each of them. But do not disparage your competition.

2. Know your audience.

You may need several versions of your business plan. For example, you may need one for bankers or venture capitalists, one for individual investors, and one for companies that may want to do a joint venture with you rather than fund you.

3. Have proof to back up every claim you make.

If you expect to be the leader in your field in six months, you have to say why you think that is. If you say your product will take the market by storm, you have to support this statement with facts. If you say your management team is fully qualified to make the business a success, be sure staff resumes demonstrate their experience.

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4. Be conservative in all financial estimates and projections.

If you feel certain you'll capture 50 percent of the market in the first year, you can say why you think so and hint at what those numbers may be. But make your financial projections more conservative. For example, a 10 percent market share is much more credible.

5. Be realistic with time and resources available.

If you're working with a big company before you buy a business, you may think things will happen faster than they will once you have to buy the supplies, write the checks, and answer the phones yourself. Being overly optimistic with time and resources is a common error entrepreneurs make. Being realistic is important because it lends credibility to your presentation. Always assume things will take 20 percent longer than you anticipated. Therefore, twenty weeks is now twenty-four weeks.

6. Be logical.

Think like a banker and write what they would want to see.

7. Have a strong management team.

Make sure it has good credentials and expertise. Your team members don't have to have worked in the field. However, you need to draw parallels between what they've done and the skills needed to make your venture succeed. Don't have all the skills you need? Consider adding an advisory board of people skilled in your field and include their resumes.

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8. Document why your idea will work.

Have others done something similar that was successful? Have you made a prototype? Include all the variables that can have an impact on the result or outcome of your idea. Show why some of the variables don't apply to your situation or explain how you intend to overcome them or make them better.

9. Describe your facilities and location for performing the work.

That includes equipment you use to create your products and/or services. If you'll need to expand, discuss when, where, and why.

10. Discuss payout options for the investors.

Some investors want a hands-on role. Some want to put associates on your board of directors. Some don't want to be involved in day-to-day activities at all. All investors want to know when they can get their money back and at what rate of return. Most want out within three to five years. Provide a brief description of options for investors, or at least mention that you're ready to discuss options with any serious prospect.

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10 Simple Tips to Write a Successful Business Plan

IMAGES

  1. How To Write A Brief Business Bio

    how do you write a business plan biography

  2. The Do’s And Don’ts Of Writing An Effective Business Plan Biography

    how do you write a business plan biography

  3. How to write a business plan in 10 steps + free template

    how do you write a business plan biography

  4. How to Write A Bio: Useful Steps and Tips

    how do you write a business plan biography

  5. Business Bio Sample

    how do you write a business plan biography

  6. How To Write A Business Plan Template

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COMMENTS

  1. 27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]

    Lisa gets creative by mentioning the brands she's worked with and highlighting some of her favorite projects. Written in the third person, this bio invites the reader behind a metaphorical door to meet Lisa as a professional, traveler, learner, wife, and mother. 11. Nancy Twine: Hair Care Founder.

  2. How To Write a Business Bio

    2. Know your worth. 3. Feel free to borrow. 4. Get help. If you could use three words to explain your personality to someone, which words would you use? Maybe all that popped into your head was "I'm a person" or "Need a job.". If so, you're in the right place.

  3. 21 Business Bio Examples

    An effective business bio doesn't have to come from a template. In fact, if you're a skilled at creative writing, you can grab a reader's attention and impress potential clients with a creative business bio on your company page or various social media platforms. The following creative business bio examples can serve as a guide. 15. DJ Nexus

  4. How to Write a Business Bio that Stands Out

    The Number One Key to Writing a Business Bio is to Show You Care. Anytime we're talking about ourselves - whether verbally or writing a business bio, we're building a bridge. A bridge between who we're talking to and ourselves. We create a connection when we give them a reason to care and also show that WE care about them too.

  5. How to Write a Professional Bio That Stands Out (+Templates & Examples)

    Recent graduate short professional bio template. Recent graduates should mention their degrees and undergraduate experiences. "As an undergraduate student at [university/college], I have successfully [accomplishment] and [other accomplishment]. I hold a degree in [major] and studied [subject matters or minors].

  6. How to write a company bio + 20 company bio examples

    Let's not forget the importance of mentioning details like company presence. Pura Vida's company bio on Instagram starts with their company values, and social work and ends with a link in the bio. 4. Squarespace adds their hashtag in their Instagram bio to make their profile easy to discover.

  7. How to write a business biography

    Tip One: Tell me everything. Generally, entrepreneurs fall into two camps, wanting to share absolutely everything OR fearing they don't have enough to say. Write down everything. Not only is this a useful exercise to uncover all your forgotten talents and experience but because it may also unearth something different that you can build on later.

  8. How To Write a Professional Bio (With Examples and Templates)

    Explain your professional role. Include professional achievements. Discuss your passions and values. Mention your personal interests. 01. Introduce yourself. Begin your bio by stating your first and last name. If you're writing in the third person, these should be the first two words of the paragraph.

  9. How to Write a Bio Like a Pro: The Do's & Don'ts (+ Examples)

    by Mel Wicks. on Jul 21, 2023. Writing a good bio is hard. You have to knock 'em dead with two or three dazzling sentences that show you're a likable, credible, and accomplished expert. When readers read your bio (aka byline), they must believe you're the answer to their prayers — a superhero who will swoop in and solve the big problem ...

  10. Professional Bio Guide: Template and Examples

    2. Your Twitter bio. Even a snappy, 160-character bio can help set you apart. To write a great bio for social media, grab the first two sentences of the bio we just drafted. We've crammed a lot of great info in there: who you are, what you do, who you do it for, how you do it, and what you believe about the work you do.

  11. How To Write A Business Plan (2024 Guide)

    Describe Your Services or Products. The business plan should have a section that explains the services or products that you're offering. This is the part where you can also describe how they fit ...

  12. How to Write an Entrepreneur Bio (With Sample Wording)

    6. Get it all down and then edit. The first draft of your entrepreneur biography will likely be quite long. That's OK. It's better to get all your ideas down and then edit out the unnecessary parts, than to sit in front of a blank screen paralyzed by trying to get it perfect right off the bat.

  13. 8 Creative Company Bio Examples (+ Free Templates & Tool)

    Besides telling us about her company, she is honest about patches of difficulty and how she worked through them, which makes her very relatable. Offering resources to other budding entrepreneurs is a big plus! 3. Light and Crisp. Corey Wainwright's HubSpot bio is upbeat and clearly states her strengths.

  14. Tips for Writing a Small Business Owner's Biography

    As a small business owner, a bio gives you an opportunity to summarize your qualifications, highlight some interesting facts about yourself, and inject a little of your personality. Start by writing a draft using the tips above, then hand it off to a friend or colleague for review. Use the feedback you receive to fine-tune your bio and create a ...

  15. How to Write a Short Professional Bio (Templates & Examples)

    How to Write a Bio. Now we'll go into detail on how to write a short bio. The two templates above serve only as a framework, so feel free to add or delete some sentences as you see fit. Use the step-by-step instructions below as a general guideline for customizing the short bio templates above, or write one from scratch. Step 1.

  16. Mastering the Art of Writing a Business Owner Bio

    Writing a winning bio for a business owner is essential to establishing your credibility, showcasing your expertise and personality, and establishing a personal connection with your target audience. By following the tips outlined in this article, you can craft an engaging, compelling bio that resonates with your readers, establishes your brand ...

  17. How To Write a Professional Bio in 6 Steps (With Examples)

    1. Choose the appropriate name and professional title. Writing a professional bio starts by choosing the right name and professional titles to use. Different names and titles can change depending on the purpose and audience of the bio. For example, some people choose to use a different first name in their bio instead of their given name.

  18. How to Write a Business Owner Bio

    Include your contact information. List the address of your business, a phone number and an email address. Avoid writing a professional biography that's more than one page. Short biographies are more likely to be read in full by clients, customers, partners, investors or website visitors. Write the biography in third person.

  19. How to write better bios

    For each bio, create a context for the credentials. Of course list experience, degrees, etc., but explain how those skills complement other team members'. Then explain why this person - as opposed to anyone else with similar skills and experience - is on the team. I use the Position-Rationale-Proof Strategy™ for this: What you think ...

  20. How to Write a Biography: 6 Tips for Writing Biographical Texts

    See why leading organizations rely on MasterClass for learning & development. Biographies are how we learn information about another human being's life. Whether you want to start writing a biography about a famous person, historical figure, or an influential family member, it's important to know all the elements that make a biography worth ...

  21. How to Write a Short Professional Bio (With Examples and Templates)

    Here are the things you might want to consider if you're ready to write your professional bio: ‍ 1. Choose your voice. You have the option to write your short bio from either a first or third-person POV. In the first person, you'll use "I, me, and my." In the third person, you'll refer to yourself using your name and preferred pronouns.

  22. How to Write a Biography in 8 Steps (The Non-Boring Way!)

    Conduct relevant interviews. Whenever possible, seek firsthand accounts from those who knew or interacted with the subject. Conduct interviews with family members, friends, colleagues, or experts in the field. Their insights and anecdotes can provide a deeper understanding of the person's character and experiences.

  23. How to Write a Biography: 15 Steps (with Pictures)

    1. Go for a chronological structure. Start chronologically from the subject's birth to their death or later life. Use the timeline of the person's life to structure the biography. Start with birth and childhood. Then, go into young adulthood and adulthood.

  24. How to Write a Biography: 5 Steps to a Captivating Story

    TIP: Keep your outline flexible. As you write, you might discover new details or decide to change the focus. A flexible outline lets you adapt without losing your way. Think of it as a living document that evolves with your project. Here's a sample outline format: Introduction Hook; Overview of subject's life; Early Life Family background

  25. 10 Simple Tips to Write a Successful Business Plan

    6. Be logical. Think like a banker and write what they would want to see. 7. Have a strong management team. Make sure it has good credentials and expertise.