mobile veterinary clinic business plan

How to write a Veterinary Clinic Business Plan: Complete Guide

• January 3, 2023

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) to start your veterinary clinic , you will first need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in the business plan of your veterinary clinic . Use this template to create a complete, clear and solid business plan that get you funded.

1. Veterinary Clinic Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for a veterinary clinic?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or a private grant

How to write your veterinary clinic’s executive summary?

Provide a precise and high-level summary of every section that you have included in the business plan of your veterinary clinic. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately.

Also make sure that the executive summary doesn’t exceed 2 pages in total: it’s supposed to be a summary for investors and lenders who don’t have time to scroll through 40-50 pages, so keep it short and brief.

The executive summary usually consists of 5 major sub-sections:

• Business overview : start by introducing your veterinary clinic, where it is located, how big it is (space and number of veterinary doctors). Also mention the services and treatments you offer (for example if you specialise in livestock e.g. cattle, horses, etc.) and their average prices
• Market analysis : summarise the market where you will operate and provide a brief about your target audience (what type of animals – pets vs. livestock vs. exotic animals – and their owners – age, demographics), market size , competitors , etc.
• People : hiring goes beyond the medical staff for a veterinary clinic. Indeed, if you open a private practice, you may also need a receptionist, a cleaner, and other support staff members. And if you are partnering with other doctors to form a joint partnership, mention every partner’s role in the setup as well as their experience
• Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? You can include here a chart with your key financials (revenue, gross profit, net profit )
• Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

Veterinary Clinic Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Veterinary Clinic Business Overview

In the business overview section of your business plan, you should explain in detail what clinic you plan to open. A few questions you will need to answer here are:

• Why are you starting a veterinary clinic today? 
• Where exactly is your veterinary clinic located? Why did you choose that location? 
• What type of veterinary clinic are you opening (franchise vs. independent)?
• Which veterinary services will you provide? For whom / what? 
• What will be your operating hours / days? 
• What is the capacity of your veterinary clinic (how many doctors will be working in your clinic)?
• What will be the legal structure of your company (partnership, corporation)? 

a) History of the Project

Any business overview must start with explaining the history of the project. There are 2 components here:

• Passion & experience of the business owner
• Rationale behind starting a veterinary clinic today

Passion & experience

You may or may not have prior experience working in the veterinary industry. So, make it clear in this section to help clients understand what to expect from your clinic. Of course, prior experience gives you an edge over your competitors, showing the clients why they should choose your practice over the rest. 

Most often, veterinary doctors working in clinics eventually decide to start their own clinic. Yet it isn’t always the case: if you have entrepreneurial experience and a background in the industry (but you’re not necessarily a licensed doctor), you may want to start a veterinary clinic. If the latter though, you will likely start either a franchise or a large clinic (as you may struggle to cover you own salary with a small independent clinic).

With passion and experience comes more responsibility. And after proving that you have what it takes to run a successful facility, the next step is to explain why you think opening a veterinary clinic in that region is the right decision.

For instance, if there may be a shortage of veterinarians to treat livestock like cattle and horses. With the right specialisation and knowledge, you could fill that gap.

b) Business Model

Now, you must explain which business model you selected for your veterinary clinic. First, you must choose between independent practice and purchasing an established franchise.

Yet, that’s not all, you should choose the type of clinic you want to run, and for that you must answer the following questions:

• Will you target a specific category of animals or treat all groups (for instance, livestock vs. exotic animals vs. pets)?
• Will you provide special services (e.g. surgery, re-education, physical therapy) or simply routine care treatments and checkups?
• Will you provide mobile services or work within your premises (home visits vs. clinic)?

What are the different types of veterinary clinics?

Here are a few business models commonly adopted by many veterinarians:

• Companion Animal Clinics : veterinarians treat and look after small animals like pocket pets, cats, and dogs. This is the most popular type of veterinary practice managed by general practitioners. Veterinarians in this setup are qualified to handle basic procedures like surgery, diagnosis, and treatments
• Exotic Animal Clinics : such veterinarians specialize in caring for exotic animals like birds, amphibians, reptiles, and pocket pets
• Livestock and Large Animal Clinics : these professionals care for livestock and large animals like cattle, sheep, goats, pigs, and horses
• Laboratory Veterinarians : these are lesser-known veterinarians specializing in different fields such as pathology, infectious disease management, and pharmacology research, among the rest
• Veterinary Specialists : veterinary specialists specialize in popular fields like dentistry, cardiology, and anesthesiology

c) Products & Services

It’s important to tailor your veterinary services according to the market needs. That means everything depends on the location and the type of veterinary clinic. There’s no doubt that the nature and type of veterinary services will also influence your sales and profitability .

Generally, veterinary services fall into four categories: clinical services, preventive, drugs and vaccines, and human health protection.

For example, a full-service veterinary clinic will probably specialize in one or more of the following services;

• Spraying and neutering
• Examinations and diagnosis (coat, skin, teeth, temperature, etc.)
• Emergency care
• Medicinal treatments
• Weight management 
• Veterinary surgery
• Dental treatments
• Laboratory services
• End-of-life services

What about products?

It may be a great idea to add merchandising to your veterinary clinic revenue streams. For example, you can showcase in your clinic (or even better, online) curated partners’ products for pets and animals.

Whilst it can easily take some of your time to sell these products (negotiation with vendors and sales to your customers), it can add a significant chunk of revenue and maximise your profits .

d) Pricing Strategy

Lenders and investors need a clear picture of your pricing structure . And that’s exactly what you should mention here. Get the average cost of veterinary services in the area you want to operate and use it as an inspiration when making your pricing list. 

Going with fixed rates isn’t always the best decision. Instead, give price ranges depending on your research and proper analysis of the veterinary industry in the region. 

When preparing your pricing list, make sure to take into considerations regulation (threshold, maximums if any) as well as whether the treatments and services are usually reimbursed by the most common insurance policies, and to what extent.

e) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Veterinary Clinic Market Overview

You must understand the market you wish to operate. For instance, specialising in farm animal care may not be your priority in an affluent area where most individuals own domestic pets.

To help you make the right decision when assessing the market, your analysis should focus on the following:

• Veterinary industry status quo : how big is the veterinary industry in your region? What is the growth rate? And what are the factors influencing its growth or decline in the region?
• Competition overview : how many veterinary clinics are in the region? How do they compare to your setup? How can you differentiate yourself from them?
• Customer analysis : who exactly is your target audience (your customers and their pets / animals)? What type of veterinary services do they need? How often do they need veterinary services? How much are they willing to spend on veterinary treatments on average? Do they have any insurance policies for their pets / animals?

a) Veterinary Industry Status Quo

How big is the veterinary industry in the us.

The veterinary industry in the US is estimated to be worth about $11 billion in 2022 . This is attributed to the increasing number of pets in recent years and the subsequent demand for veterinary services.

How many veterinary clinics are there in the US ?

In a 2017 report , the American Veterinary Medical Association (AVMA) estimated there were about 28,000 to 30,000 veterinary practices in the US, catering primarily to companion animals (cats and dogs).

Most of these practices are owned by veterinary doctors themselves, of partnerships of doctors. Indeed, only 10-12% of these clinics were owner by corporations instead.

Although there is no recent figure publicly available online, it’s safe to assume the number of veterinary clinics has increased in line with the total market growth rate of 4.8% per year during the same period (2017-22).

This means there are around 35,000 to 40,000 veterinary clinics in the US in 2022.

In terms of revenue, veterinary clinics generate each an average turnover of $275,000 to $325,000.

How big is the veterinary industry in your area?

After getting a clear picture of the dental industry in the US as a whole, narrow down to your location. It’s very likely that you won’t find the number anywhere (at least not for free).

In that case, you can use our guide to estimate the TAM, SAM, and SOM for your business. Here is an example of how to do it:

For example, we know that each veterinary clinic gross on average $275,000 to $325,000 in sales per year.

So, if there are 20 veterinary clinics in the area you plan to open yours, you can safely assume that the veterinary industry in your area is valued at around $5,500,000 to $6,500,000.

How fast is the veterinary industry growing in your city?

Looking at publicly available reports online, we know that the average annual growth of the industry was 4.8% from 2017 to 2022 and is expected to accelerate to 8.7% per year from 2022 to 2030.

What about where you live? US national averages can be a great addition to your business plan, yet they don’t necessarily help to assess the veterinary industry where you plan to operate. For example, the industry might be growing in the US, but declining in your region for a number of reasons (decreasing population or disposable income, etc.).

As you likely won’t find this information online, you can instead rely on the number of clinics to calculate the average growth rate of the industry in your area.

For example, if the region had only 15 veterinary clinics in 2016, which increased to 20 in 2022, you can assume that the average annual growth rate of the veterinary industry in the region is around 5%, in line with the US average.

b) Competition Overview 

Take some time to assess the level of competition in the area you want to open your clinic. While doing so, evaluate the strengths and weaknesses of your biggest competitors, their marketing strategies, and services.

This will help you assess the challenges you will face to compete with them as a new business, but also to form effective marketing strategies to attract new customers.

It’s always a good idea to do some research and create a comparative table summarizing your competitors’ services, marketing strategies, target audience, etc.

Here is a sample table that you can use:

c) Customer Analysis

Use this section to describe your target customers: the animals (pets, livestock, etc.) and their owners (age, demographics, disposable income, etc.).

In order to carefully assess your target market where you plan to operate, you can consult pet owners in the region to get the following details:

• Their average expenses on veterinary services 
• Frequency of seeking veterinary services
• Average spending on veterinary services (per year)
• The most popular veterinary service
• Their opinion on the existing veterinary clinics (what they like and dislike about the existing clinics) 

4. Sales & Marketing

This section of the veterinary clinic business plan summarizes your strategy for acquiring and retaining new clients.

To treat someone’s pet, you must first win their trust, especially if you’re a new business trying to attract customers from existing clinics.

So, here are a few questions to help you stand out when shaping your marketing strategy:

• What are the different marketing strategies you will use? 
• How do you intend to track the success of your marketing strategy? 
• What is your customer acquisition cost (CAC) ? 
• What is your marketing budget? 

What are your Unique Selling Points (USPs)?

• What introductory promos and offers do you intend to provide for attracting new customers? 

What marketing channels do veterinary clinics typically use?

A few marketing channels used by veterinary clinics include; 

• Signage (especially if you’re close to a busy street)
• Word-of-mouth, recommendations
• Online local listing (Google Business)
• PPC ads, Facebook ads, etc. 
• Email, SMS marketing (to remind existing customers of regular checkups for example)
• Content marketing on social media and blogs

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors in the early days.

A few examples of USPs for veterinary clinics are:

• Specialization : you may be the best veterinary out there specialising on companion animals’ muscle re-education, rehabilitation and physical therapy
• Location : your clinic may be located closer to your target audience and/or closer to a busy street where new potential customers can see your signage
• Price : your services may be cheaper vs. competitors
• Referrals and partnerships : you could partner with well-known veterinary brands (and resell their products) that would refer you to their customers via email or SMS marketing
• Offers and promos : you may offer discount rates on subsequent visits

5. Management & People

You must address 2 things here:

• The management team and their experience/track record
• The organizational structure : different team members and who reports to whom?

a) Management

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of the other veterinary doctors that you intend to hire to oversee your veterinary clinic.

For the veterinary doctors and general partners, describe their duties, responsibilities, and roles. Also, highlight their previous experience and track record.

For the receptionists, personal assistants, office managers, veterinary assistants, etc. no need to go into a lot of detail, especially as it’s likely you won’t have hired them yet before you get the funding you need, which is the objective of this business plan.

b) Organization Structure

Even if you haven’t already hired anyone yet, you must provide a chart of the organizational structure defining the hierarchy of reporting.

6. Veterinary Clinic Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a veterinary clinic.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your veterinary clinic is an attractive investment.

There should be 2 sections to your financial plan section:

• The startup costs of your veterinary clinic
• The 5-year financial projections

a) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a veterinary clinic, startup costs are all the expenses you incur before you open your veterinary clinic .

These expenses typically are: the lease for the space, the renovation costs, the equipment and furniture.

Logically, the startup costs vary depending on the size of your clinic, the treatments you will offer (and therefore the equipment you need), the quality of the equipment and furniture, whether you buy the real estate or rent a commercial space, etc.

On average, it costs $467,500 to $839,500 to start a veterinary clinic with 2 veterinary doctors in the US.

Note that these costs are for illustrative purposes and may not be fully relevant for your business.

b) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your veterinary clinic.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your veterinary clinic.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there ( cash burn )?
• What’s the impact of a change in pricing (say 15%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of pets / animals you can treat in a day or in a week;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing (prices of treatments and services) and your sales volume (number of customers). Indeed, a small change in these assumptions may have a significant impact on your revenues and profits.

7. Use of Funds

This is the last section of the business plan of your veterinary clinic. Now that we have explained what your veterinary clinic’s business model and services are, your marketing strategy, etc., this section must now answer the following questions:

• How much funding do you need ?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

Use of Funds

Any veterinary clinic business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit for the space, the renovation and equipment?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our veterinary clinic financial model template , you won’t have any issues answering these questions.

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

Related Posts

How Profitable is a Veterinary Clinic? Break-even & Profits

• February 22, 2023

How To Build a Financial Model For a Veterinary Clinic

Starting a Veterinary Clinic Costs $467,000 to $840,000

Privacy overview.

How to Start a Mobile Vet Business

A mobile vet business offers customers the option of having a certified Veterinarian or vet tech travel to their location in order to see and treat their animals.

Learn how to start your own Mobile Vet Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a mobile vet business by following these 10 steps:

• Plan your Mobile Vet Business
• Form your Mobile Vet Business into a Legal Entity
• Register your Mobile Vet Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Mobile Vet Business
• Get the Necessary Permits & Licenses for your Mobile Vet Business
• Get Mobile Vet Business Insurance
• Define your Mobile Vet Business Brand
• Create your Mobile Vet Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your mobile vet business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Mobile Vet Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your mobile vet business?

Business name generator, what are the costs involved in opening a mobile vet business.

Initial costs for opening a mobile vet clinic will be substantial. You must equip a van, RV, or enclosed trailer with a veterinarian’s office and exam room in order to take your show on the road. There are numerous commercial vehicle retailers who can convert such a vehicle to your specific needs, but the cost will be significant and will fluctuate, depending on the type of equipment you are installing and the size of the vehicle. An average starting number will be somewhere around $300,000 and can go up to as much as $750,000 or more. Additionally, you will need business insurance, an operating license, an initial medication order from a pharmaceutical supplier, and numerous disposable goods for the office work as well as care and maintenance of the mobile clinic.

What are the ongoing expenses for a mobile vet business?

Most ongoing expenses will pertain to the maintenance of the mobile vehicle and restocking of medical supplies. Fuel costs will also be a concern, as those costs continue to rise. Manage your travels accordingly and look to create a schedule for where you’ll be, week to week.

Who is the target market?

Your target market are pet owners, unable to visit a vet’s office, either because of distance or time. You will be supplying a service in which the customer needs a reasonable method for having their animals examined by a professional, so you may be offering times outside of the typical 9-5 work hours. But, by supplying these options, you will be tapping into a market which will more than likely become quite loyal to you and your efforts.

How does a mobile vet business make money?

Fees paid by customers for the examinations performed by the vet or vet tech will account for the business’ profits.

Customer rates will depend on the services provided and the average costs for vet services, both mobile and fixed locations, in your area. Doing research on the competitor costs is a necessity for successfully pricing your own services. You must also price for the types of animals you see. Typical house pets may not be as expensive to examine and treat as some more specialty animals or farm and livestock animals. An average vet office visit will run around $100.00 but you may charge a bit more for the convenience you offer.

How much profit can a mobile vet business make?

A mobile vet business can be quite profitable, but will depend on the area in which you’re located. Factors will include the density of the population and the average income of the clients you see. A successful mobile vet can earn between $150,000-200,000, annually. Make sure you have thoroughly researched the landscape of veterinary services in your area so you are able to maximize your earnings.

How can you make your business more profitable?

Offer your services to various animal organizations, societies, and groups. Animal rescues and adoption services often have adoption events. Partnering with these will give new pet owners piece of mind about their pending adoption and will give you an expanded customer base. You can also inquire about specific animal clubs, such as herpetology or aviary groups, and look to offer discounts to group members.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your mobile vet business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

In most states, it is necessary to obtain an Veterinary license. Certain state permits and licenses may be needed to operate an Veterinary Practice. Learn more about licensing requirements in your state by visiting  SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Insurance Claims

Some Mobile Vet businesses chose to market their services with more of a therapeutic emphasis. You will probably come across consumers seeking to reimburse you for your services using their health plans. If this is the case, it is essential to make sure their health insurance covers Mobile Vet visits. If Mobile Vet visits is indeed covered by insurance, you must fill out a health insurance claim form to receive payment.

• An example insurance claim form
• More information on the reimbursement process

Registration

Businesses are required to register vehicles which will travel across state lines for commercial purposes. Check here for a list of state requirements.

Class B Driver Licensing Requirements

In most states, licences are issued by classes, operating according to the weight of the vehicle being driven. Drivers of standard cars and trucks require a class A commercial driver’s license (CDL), while operators of heavier vehicles, including most tow trucks, require a Class B CDL to operate. More information can be found here.

Certificate of Occupancy

A Mobile Vet business is generally run out of a small storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to Veterinary business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your Mobile Vet business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Mobile Vet Business needs and how much it will cost you by reading our guide Business Insurance for Mobile Vet Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a mobile vet business

As mentioned previously, you will need to tap into the power of social media and the internet. Create an account through Facebook and Instagram to get your name and services out to the public. Create a website, as well, to offer customers the options of scheduling for your mobile service and pre-screening their pets with info about their species, age, and any prior medical history. This will increase your word of mouth advertising and can streamline the process of seeing animals through your clinic. If you have the money available, advertising through radio and local TV can be effective, as well. Finally, flyers, business cards, signs, and banners are still effective methods for reminding customers and potential customers about your services.

How to keep customers coming back

As mentioned above, reputation is everything. Once customers know they can trust you with their fur babies, your reputation will grow. You will also be able to point to success stories of your practice. If customers allow you, these testimonials can be shared via social media and in your advertising literature. Offer discounts for customers allowing the shares, as well as your returning customers. Economic incentives, no matter the size, are often seen as goodwill gestures and can draw existing and new customers, even if they don’t necessarily take advantage of the incentives

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Mobile vet services are growing in popularity with many Veterinary professionals looking to expand their business and service area to customers not in their immediate vicinity. Vets and vet techs in rural areas are also seeing this as a great opportunity to provide customer service to a wider customer base, not always able to travel the distances to reach a Veterinary hospital.

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Take our Entrepreneurship Quiz to find out!

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What happens during a typical day at a mobile vet business?

As the name implies, a mobile vet business is traveling from place to place, setting up for the customers and pets in a localized area. Much of the day to day activities will revolve around the travel and animal examinations, recommendations, and treatments. Additionally, the mobile office must be restocked with medical and office supplies, as needed.

What are some skills and experiences that will help you build a successful mobile vet business?

First and foremost, you must have proper schooling and training to be a successful veterinarian or vet tech. You must be knowledgeable in the care and treatment of a wide variety of animals, as you may see all kinds of animals in your mobile clinic. You must also be personable with the public and be able to discuss exam findings, diagnoses, and treatment options with the owners in an professional and compassionate manner.

What is the growth potential for a mobile vet business?

People love their animals and most are willing to do whatever it takes to make sure they’re healthy and will live long, happy lives. Mobile vet services make these desires all the more accessible and obtainable. Mobile services are also popular, as they often are able to offer hours of operation different from the typical 9-5 scenario. This offers working men and women the option to make sure their pets are being examined and cared for regularly. This all adds up to a very favorable market for such services and a market with great growth potential.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a mobile vet business?

If you are starting out as a veterinarian from scratch, you will need to spend some time shadowing another vet or at least inquiring about the ins and outs of such a business from professionals already in business and thriving. The American Association of Mobile Veterinary Practices and the American Association of Housecall Veterinarians are both great resources. You won’t probably get a lot of information from rival vet services in your area, so you may need to travel to or carry on regular correspondences with a vet or vets outside of your potential service area. They can supply invaluable information which will help you avoid many of the pitfalls and obstacles encountered when first starting such a business.

Next, you will need to grow your business’ name and reputation. This will come from interactions with customers, but you won’t see the customers unless they’re aware of your business. Therefore, advertising and interactions via social media and a website become critical. Ask to advertise at pet supply and feed stores. Partner with local businesses to use their parking lots as mobile locations. Set up banners and signs to make people aware of where you will be and on what days. This will help you and the businesses, as many customers visit the stores before or after they see you. And make yourself available to the public through social media. Offer Q & A options where you can answer more basic questions about pet types, behaviors, and health concerns. As you and your business become more well known, you can even ask customers for suggestions on mobile locations which will best serve the public.

How and when to build a team

In the beginning of your business, you’ll want to keep the overhead costs as low as possible and will want to keep any employee team to a minimum. Also, when working from a mobile clinic, space is limited, so you won’t want that many team members with you at any given time. Ideally, you will want employees with vet tech experience, as well as office management experience. If your business is highly successful, you might want to consider another mobile vehicle, vet, and vet staff. Especially in rural settings, when travel must be to regional locations, a second outfit may be able to successfully cover a wide range and customer base without spending excessive amounts of time and resources on travel.

Useful Links

Real world examples.

• Four Paws Vet Wellness Ann Arbor, MI
• Mobile Vet Clinic Inkster, MI

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Veterinary Equipment Manufacturer

Mobile Veterinary Care: What You Need to Know Before Starting Your Own Practice on Wheels

Last Updated: March 6, 2020 by Dr. Catherine Barnette, DVM

Table of Contents

Mobile veterinary practices are rising in popularity, serving an increasing number and variety of pet owners. In many ways, this is a win-win proposition for both veterinarians and their clients.

The convenience and individual attention that these practices provide is especially appealing to pet owners who seek out personalized, concierge-style services. At the same time, many veterinarians are graduating with significant debt, making it challenging or intimidating to purchase a brick-and-mortar practice. Mobile clinics follow a leaner, more accessible business model.

Finally, pets are often stressed by car travel and the sights, sounds, and smells associated with a busy veterinary clinic. This means that pets, too, can benefit from a mobile veterinary practice.

What equipment is required to start a mobile veterinary practice?

Some are solo veterinarians operating out of their personal vehicle, while other veterinarians work with a technician to provide full-service care in a large mobile veterinary unit.

As such, there is often significant variation between mobile practices, both in practice style and in required equipment.

Many mobile veterinarians focus on a specific niche. Some primarily offer preventive care, providing vaccines and wellness exams for clients who would prefer not to take their pet in to a veterinary clinic.

Other veterinarians limit their mobile practice to pet hospice and euthanasia, alternative medicine, or any other niche market that is in demand in their geographic area. These veterinarians may drive their personal vehicle to appointments, carrying only the equipment that is required for their particular services. Exams and other services are typically provided in the client’s home.

If you are planning to offer limited or niche services, your list of required equipment may be relatively small. Necessary items may include:

• Scale to weigh pets
• Tools for physical examination: thermometer, stethoscope, otoscope, ophthalmoscope
• Supplies for collecting laboratory samples and administering treatments: syringes, blood collection tubes, fecal sample collection containers, etc.
• Vaccinations (if applicable) and commonly-used injectable medications
• Commonly-used oral medications
• Tests that you may wish to perform at a client’s home (heartworm tests, feline combo tests, etc.)

Some mobile veterinarians provide services similar to a brick-and-mortar practice, operating a full veterinary clinic on wheels. These practices typically operate out of a custom-built, mobile veterinary clinic. While the veterinarian may enter the client’s home, examinations and procedures are typically performed inside the mobile unit.

In many cases, these mobile clinics contain smaller versions of all areas of a brick-and-mortar practice. Equipment may include items such as:

• In-house laboratory and all associated equipment
• Veterinary tables
• Surgery area and all associated surgical supplies
• Kennels and associated cleaning materials

Prior to establishing a mobile practice, you will need to consider which sort of practice you are aiming to create. Will you focus on a niche, or do you intend to offer full-service care? Do you plan to work with clients in their home, or would you prefer to have a mobile unit? These decisions will have a significant impact on your equipment list and budget.

What are the estimated start-up costs?

Many veterinarians are attracted to mobile practice because of low start-up costs. In a 2017 article, Veterinary Business Advisors estimated the cost of starting a mobile practice at approximately $250,000, or 25% of the cost of starting a brick-and-mortar practice.

If you plan to operate out of a mobile veterinary unit, you can expect to spend $200,000 or more for the unit itself. Adding x-ray machines, laboratory equipment, and other supplies must also be included in your budget.

If you plan to work out of your personal vehicle, however, start-up costs are likely to be significantly lower.

What are the estimated earnings?

In order to determine your estimated earnings, you will need to perform a feasibility study. This study projects the revenue that your practice may generate, by looking at historical data from existing practices, local demographics, expected operating hours and scheduling, and other factors. This study is typically performed by, or under the direction of, a business management consultant.

In 2014, LaBoit conducted a study of veterinarians who had purchased LaBoit mobile veterinary units. Based on estimated expenses and revenues reported by these veterinarians, they concluded that a mobile veterinarian seeing five clients per day at an average invoice of $250/client could expect to generate a net profit of approximately $239,000 per year (if working 5 days/week, 50 weeks/year).

While this calculation is based solely on averages and involves a number of assumptions, it does at least provide a starting point from which to work when considering your expected earnings.

What legal requirements govern mobile veterinary practices?

In general, mobile veterinary practices are subject to the same legal requirements as traditional, brick-and-mortar veterinary practices.

First, you must form a business entity and obtain a business license. You may have the option to start your business as a sole proprietorship, partnership, “C” corporation, “S” corporation, limited liability corporation (LLC), or limited liability partnership (LLP), depending on your state. States vary in the corporate structures permitted for veterinarians, so you will want to speak with both a lawyer and an accountant familiar with local laws.

Much like a traditional veterinary practice, you will also be required to obtain a state veterinary license and a controlled drug license. In many states, a veterinary premise permit may also be required. You may be required to have agreements in place with other brick-and-mortar hospitals regarding the provision of emergency care, hospitalization, and specific services such as radiology.

All rules and regulations governing mobile practices in your state can be found by consulting your state practice act or state veterinary medical board.

As a mobile practice, you will also need similar insurance policies to those required in a traditional practice. These policies include liability insurance and worker’s compensation insurance. Additionally, you will need business/commercial auto insurance to protect your investment in your vehicle and protect you from liability in the case of an accident.

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What are the biggest pitfalls associated with starting a mobile veterinary practice.

One of the most significant challenges in mobile veterinary practice is setting appropriate personal boundaries. As a mobile practitioner, you will be entering your clients’ homes; in many cases, this leads to a more intimate relationship than what would develop in a traditional, brick-and-mortar practice.

Given the intimacy of this relationship, many mobile practitioners find it challenging to set boundaries, and work life often bleeds into home life. Make an effort to separate yourself from work during your personal time, setting established hours during which you will respond to phone calls and handle administrative tasks and established hours “off work” where you are unavailable to your clients.

Remember, it’s far easier to set boundaries when first starting the practice than to make changes later, when your clients have already come to expect unlimited availability.

Mapping a business territory can also be a significant challenge for mobile veterinarians. Set your geographic area too small and risk missing out on valuable clients, especially in the early days of your practice. Set your geographic area too large and risk spending much of your workday driving from location to location, instead of actually serving clients and generating revenue. In many cases, demographic studies can help you determine the geographic area which your practice will cover.

Finally, the success of a mobile practice is significantly enhanced by controlling costs in the early stages. Mobile practitioners often express regrets that they spent far more on medications and expendable supplies than necessary.

It may make sense to carry only a limited inventory of medications and provide written prescriptions to be filled at a human pharmacy whenever possible. Additionally, remember that supplies such as syringes, bandage materials, etc. can often be overnighted from your veterinary distributor; it is often not necessary to maintain a large supply of these items.

Sources and additional reading

• Aumiller, L. 2017. What’s the Buzz: Mobile Practice Is a New Trend for Vets – How Does It Work? Presented at Atlantic Coast Veterinary Conference.
• Aumiller, L. 2017. Tricks, Logistics, Bells, and Whistles: The Scoop on a Successfully Managed Mobile Veterinary Practice Presented at Atlantic Coast Veterinary Conference.
• LaBoit. 2014. What to Expect with a New Mobile Veterinary Practice. Accessed at: https://www.laboit.com/blog/what-to-expect-with-a-new-mobile-veterinary-practice/
• Loria, K. 2017. Veterinary Clinics Go Mobile. Veterinary Practice News. Accessed at: https://www.veterinarypracticenews.com/veterinary-clinics-go-mobile/
• Perry, S. 2012. The Pros and Cons of Lauching a Mobile Practice. Veterinary Practice News. Accessed at: https://www.veterinarypracticenews.com/the-pros-and-cons-of-lauching-a-mobile-practice/
• Veterinary Business Advisors. 2017. Road Map to Starting a Mobile Practice: Unique Benefits and Challenges. Accessed at: https://veterinarybusinessadvisors.com/road-map-to-starting-a-mobile-practice-unique-benefits-and-challenges/

About the author

Dr. Catherine Barnette, DVM

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How To Create Mobile Veterinarian Clinic Business Plan: Checklist

By henry sheykin, resources on mobile veterinarian clinic.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan
• Bundle Business Plan & Fin Model

Welcome to our blog post on how to write a business plan for a Mobile Veterinarian Clinic! With the pet healthcare industry experiencing rapid growth, now is the perfect time to enter this booming market. According to recent statistics, the pet care industry in the United States is valued at over $99 billion, with pet owners increasingly seeking convenient and accessible healthcare options. As a Mobile Veterinarian Clinic, you have a unique opportunity to provide innovative pet healthcare services that cater to the busy lifestyles of pet owners while reducing the stress on both pets and their owners.

In order to successfully launch your Mobile Veterinarian Clinic, it is crucial to have a well-thought-out business plan. By following these 9 steps, you will be able to create a comprehensive plan that outlines your target market, competitive analysis, potential risks and challenges, unique selling proposition, financial plan, marketing and sales strategy, legal and regulatory requirements, as well as the organizational structure and key personnel requirements of your clinic.

Firstly, conducting thorough research on your target market and demographics is essential. Understanding the needs and preferences of pet owners in different areas will help you tailor your services accordingly and ensure maximum customer satisfaction.

A competitive analysis will enable you to identify other mobile veterinarian clinics and traditional veterinary clinics in your target areas, ensuring that you can provide unique and differentiated services that set you apart from the competition.

Identifying potential risks and challenges, such as regulatory restrictions or veterinary staffing shortages, will allow you to mitigate these risks and develop contingency plans.

Your mobile veterinarian clinic's unique selling proposition is what will differentiate you from other healthcare providers. Determine what makes your clinic special, whether it's your state-of-the-art clinic-on-wheels, personalized care, or convenient services.

Defining the mission, vision, and core values of your business will guide your decision-making processes and provide a clear direction for your clinic.

Creating a financial plan and budget is crucial to ensure the financial sustainability of your clinic. It will help you determine initial investment requirements, ongoing expenses, and expected revenue streams.

Developing a marketing and sales strategy will enable you to effectively promote your mobile veterinarian clinic and attract potential customers. Utilize various marketing channels, such as social media, local advertising, and partnerships with pet-related businesses to reach your target market.

Assessing legal and regulatory requirements is vital to ensure compliance and avoid any legal issues. Familiarize yourself with licensing, permits, and insurance requirements for operating a mobile veterinarian clinic.

Finally, defining the organizational structure and key personnel requirements will help you determine the staffing needs and roles within your clinic. This will ensure efficient operations and high-quality care for your furry patients.

By following these 9 steps, you will be well on your way to creating a solid business plan for your Mobile Veterinarian Clinic. With careful planning and execution, your innovative and convenient pet healthcare services will revolutionize the industry, making quality veterinary care more accessible and comfortable for pets and their owners.

Research Target Market And Demographics

To establish a successful Mobile Veterinarian Clinic, it is crucial to thoroughly research and understand your target market and demographics. Identifying and analyzing your potential customers will provide valuable insights into their needs, preferences, and behaviors, allowing you to tailor your services effectively.

Here are some essential steps to conduct market research:

• Identify your target audience: Determine the specific pet owners you aim to serve, such as dog owners, cat owners, or owners of exotic pets. Consider factors like age, income level, location, and lifestyle to narrow down your target market.
• Analyze demographics: Gather data on your target audience's demographics, including age, gender, income, occupation, education level, and family structure. This information will help you understand their purchasing power and decision-making patterns.
• Understand pet ownership trends: Explore industry reports and studies to identify the overall pet ownership trends in the United States. This will give you a broader perspective on the market's potential and growth opportunities.
• Evaluate customer preferences: Conduct surveys, interviews, or focus groups to understand pet owners' preferences, expectations, and pain points when it comes to veterinary services. This information will guide you in tailoring your services and marketing efforts.
• Research geographical areas: Identify the areas with a higher concentration of your target audience. Explore the number of households with pets, the availability of veterinary services, and the level of competition in those regions.

Tips for researching your target market:

• Use online tools: Utilize online platforms like social media, online forums, and pet-related websites to gather insights and engage with your potential customers.
• Analyze your competition: Study the existing mobile veterinary clinics and traditional veterinary clinics in your target market. Assess their strengths, weaknesses, pricing models, and customer satisfaction levels.
• Stay updated: Continuously monitor industry trends, technological advancements, and changing consumer needs to adapt your services and stay ahead of the competition.

Thoroughly researching your target market and demographics will enable you to develop a comprehensive understanding of your potential customers. This knowledge will guide your decision-making processes, marketing strategies, service offerings, and overall business approach, leading to long-term success for your Mobile Veterinarian Clinic.

Conduct A Competitive Analysis

Conducting a competitive analysis is an essential step in developing your mobile veterinarian clinic's business plan. It allows you to gain a comprehensive understanding of the market landscape and identify key competitors in the industry. By analyzing their strengths, weaknesses, and strategies, you can position your clinic strategically to stand out from the competition.

Here are some important factors to consider when conducting a competitive analysis:

• Identify Competitors: Start by identifying potential competitors in the mobile veterinarian clinic industry. Look for clinics operating in a similar geographic area or targeting the same target market. This can include both mobile clinics and traditional veterinary clinics.
• Assess Services and Offerings: Evaluate the range of services and offerings provided by your competitors. Look at the specific veterinary services they offer, such as routine check-ups, emergency care, or specialized treatments. Pay attention to any unique services or innovative approaches they may have.
• Analyze Pricing Structure: Examine the pricing structure of your competitors. Compare the costs of their services to gain insights into market trends and pricing expectations. This will help you determine how your pricing strategy can be competitive and attractive to potential customers.
• Evaluate Customer Experience: Consider the level of customer experience offered by your competitors. Look at factors such as appointment scheduling, wait times, staff interactions, and overall customer satisfaction. This will help you understand areas where you can differentiate and provide exceptional customer service.
• Research Marketing and Branding: Analyze the marketing and branding strategies used by your competitors. Explore their online presence, social media engagement, and advertising efforts. By understanding their marketing tactics, you can develop a unique branding strategy that resonates with your target market.

Tips for Conducting a Competitive Analysis:

• Utilize online tools and resources to gather information about your competitors, such as their websites, social media profiles, and customer reviews.
• Consider conducting a mystery shopping exercise by posing as a potential customer to experience your competitors' services firsthand.
• Engage with your target market and gather feedback on their experiences with competitors. This can be done through surveys, focus groups, or social media interactions.
• Regularly monitor and update your competitive analysis to stay informed about industry trends and changes in the competitive landscape.

Identify Potential Risks And Challenges

Identifying potential risks and challenges is a crucial step in developing a business plan for a mobile veterinarian clinic. By anticipating and addressing these obstacles in advance, you can better prepare your business for success. Here are some important risks and challenges to consider:

• Market competition: Research and analyze the existing competition in the mobile veterinary industry. Understand their offerings, pricing strategies, and customer base. This will help you determine how to differentiate your clinic and develop strategies to attract and retain clients.
• Regulatory requirements: Investigate the veterinary regulations and licensing requirements in the states where you plan to operate. Ensure compliance with all legal and regulatory obligations, including obtaining the necessary licenses and certifications.
• Logistics and scheduling: Consider the logistical challenges associated with operating a mobile clinic. Factors such as travel time, scheduling appointments, and managing multiple locations can impact the efficiency and effectiveness of your services.
• Pet owner trust and acceptance: Building trust and credibility with pet owners is essential for the success of your mobile veterinarian clinic. Some pet owners may be skeptical of mobile veterinary services or prefer traditional brick-and-mortar clinics. Develop a marketing and educational strategy to address these concerns and highlight the benefits of your mobile clinic.
• Emergency situations: Prepare for potential emergency situations that may arise during mobile vet visits. Having emergency protocols in place, such as having necessary equipment and medications readily available, can help address unforeseen emergencies efficiently and ensure the safety and well-being of both pets and veterinary staff.
• Consider partnering with local animal shelters or pet rescue organizations to establish trust and gain exposure in the community.
• Invest in appropriate insurance coverage to protect your business from potential liabilities.
• Develop a contingency plan for unexpected events, such as vehicle breakdowns or staff shortages, to minimize disruptions to your services.

Determine The Mobile Veterinarian Clinic's Unique Selling Proposition

Establishing a unique selling proposition (USP) for your mobile veterinarian clinic is crucial in differentiating your business from competitors and attracting pet owners. Your USP should communicate the distinct advantages and benefits your mobile clinic offers, setting it apart from traditional veterinary clinics. Determining your USP requires careful evaluation of your target market, understanding their needs and preferences, and identifying the factors that make your mobile veterinarian clinic the best choice for pet healthcare services.

To determine your mobile veterinarian clinic's unique selling proposition, consider the following:

• Convenience: Highlight the convenience your mobile clinic brings by offering on-site pet healthcare services. Emphasize that pet owners can avoid the hassle of traveling to a clinic and enjoy veterinary care in the comfort of their own homes.
• Accessibility: Showcase the accessibility your mobile clinic provides, ensuring that pet owners in remote areas or those with limited transportation options can still access quality veterinary services.
• Personalized Care: Emphasize the individualized attention and personalized care that your mobile clinic offers. Highlight how your experienced and licensed veterinarians take the time to understand the unique needs of each pet and provide tailored treatment plans.
• Reduced Stress: Emphasize the reduced stress on both pets and their owners by eliminating the anxiety associated with clinic visits. Highlight that your mobile clinic focuses on creating a calm and comfortable environment for pets during examinations and treatments.
• Comprehensive Services: Highlight the wide range of veterinary services your mobile clinic offers, including routine check-ups, vaccinations, diagnostics, emergency care, and minor surgeries. Showcase that your mobile clinic is equipped with state-of-the-art technology to provide comprehensive and high-quality healthcare.

Tips for Determining your Mobile Veterinarian Clinic's Unique Selling Proposition:

• Conduct market research to identify the specific needs and pain points of pet owners in your target market.
• Study your competitors to identify gaps in the services they offer and find ways to differentiate your mobile clinic.
• Survey pet owners to understand their preferences and expectations for mobile veterinary services.
• Focus on providing exceptional customer service and building strong relationships with pet owners to create a loyal customer base.
• Continuously evaluate and adapt your USP based on customer feedback and changing market trends.

Define The Mission, Vision, And Core Values Of The Business

Defining the mission, vision, and core values of your mobile veterinarian clinic is essential for setting the direction and guiding principles of your business. It will help establish a strong foundation and ensure that your team and stakeholders are aligned with the purpose and values of your clinic.

When defining your mission , consider the fundamental purpose of your business and how it will contribute to the pet healthcare industry. Your mission should reflect the unique value proposition of your mobile clinic and the problem you aim to solve for pet owners – providing convenient and accessible pet healthcare services.

Your vision should encompass your long-term aspirations and goals for your mobile veterinarian clinic. It should paint a picture of what your clinic will achieve in the future and the impact it will have on improving pet healthcare. A visionary statement that inspires and motivates both your team and customers is crucial.

Core values are the guiding principles and beliefs that define the culture and behavior of your clinic. They shape the way you operate, make decisions, and interact with customers and pets. Examples of core values that could align with your mobile veterinarian clinic include passion for animal welfare, excellence in veterinary care, and commitment to customer satisfaction.

• Involve your team in defining the mission, vision, and core values to ensure their buy-in and alignment.
• Keep your statements concise and memorable to effectively communicate your clinic's purpose and values.
• Regularly revisit and evaluate your mission, vision, and core values to ensure they remain relevant and aligned with your clinic's growth and evolution.

In conclusion, clearly defining your mobile veterinarian clinic's mission, vision, and core values is essential for establishing a strong foundation and guiding principles for your business. They will serve as a compass to keep your clinic focused and aligned with its purpose, aspirations, and values. By incorporating your unique value proposition and emphasizing core values that resonate with your target market, you can effectively differentiate your mobile clinic and build a loyal customer base.

Create A Financial Plan And Budget

Creating a comprehensive financial plan and budget is crucial for the success of your mobile veterinarian clinic. It will help you define your financial goals, determine the necessary funding, and evaluate the profitability and sustainability of your business.

1. Determine your startup costs: Calculate the initial expenses required to launch your mobile veterinarian clinic. This can include purchasing or leasing a clinic-on-wheels, medical equipment, supplies, and technology systems.

2. Estimate your operating expenses: Identify the recurring costs involved in running your clinic, such as fuel, maintenance, insurance, veterinary supplies, and staff salaries. It's important to have a clear understanding of these expenses to ensure financial stability.

3. Project your revenue: Analyze your target market and demographic research to forecast your potential revenue streams. Consider the number of clients you can serve per day, average fees per service, and any additional revenue sources such as pet product sales or partnerships.

4. Create a cash flow statement: This statement outlines the amount of cash coming in and going out of your business. It helps you anticipate any potential cash flow issues and plan accordingly.

5. Identify funding sources: Determine how you will finance your mobile veterinarian clinic. Explore options such as personal savings, loans, grants, or potential investors. Ensure that you have a solid financial plan in place to present to lenders or investors.

• Consider working with a financial advisor or accountant to ensure accuracy and assist with financial planning.
• Regularly review and update your financial plan and budget as your business grows and evolves.
• Keep a contingency fund to handle unexpected expenses or emergencies.
• Monitor and track your financial performance regularly to identify any areas that may need improvement.

By creating a well-defined financial plan and budget, you will be better equipped to make informed business decisions, secure financing, and ensure the long-term success of your mobile veterinarian clinic.

Develop A Marketing And Sales Strategy

Developing a marketing and sales strategy is essential for the success of your mobile veterinarian clinic. A strong strategy will help you attract and retain customers, differentiate your business from competitors, and ultimately drive revenue. Here are some important steps to consider:

1. Identify your target audience: Conduct market research to identify your target market and understand their needs, preferences, and behaviors. This will help you tailor your marketing messages and sales approach to resonate with your audience.

2. Define your unique value proposition: Identify what sets your mobile veterinarian clinic apart from others in the industry. This could be your convenient door-to-door service, state-of-the-art equipment, specialized offerings, or exceptional customer service. Highlighting your unique value proposition will help differentiate your business and attract customers.

3. Develop a branding strategy: Create a compelling brand identity that reflects your clinic's mission, vision, and core values. This includes designing a memorable logo, choosing colors and fonts that align with your brand, and creating consistent branding across all marketing materials and touchpoints.

4. Utilize digital marketing: Leverage online channels such as social media, search engine optimization (SEO), and content marketing to increase visibility and reach your target audience. Maintain a strong online presence by regularly posting engaging content, sharing educational resources, and interacting with potential customers.

5. Build relationships: Develop partnerships and collaborations with local pet-related businesses, such as pet stores, groomers, and pet food suppliers. This can help you reach a wider audience and gain referrals from trusted sources.

6. Offer promotions and incentives: Attract new customers and encourage repeat business by offering promotions, discounts, or loyalty programs. This can help drive initial interest and build long-term customer relationships.

7. Train your sales team: Provide thorough training to your sales team to ensure they are knowledgeable about your services, products, and the benefits you provide to pet owners. Equip them with the skills to effectively communicate your unique value proposition and convert leads into loyal customers.

Marketing and Sales Strategy Tips:

• Invest in professional photography to showcase your mobile clinic and team. High-quality visuals can create a positive impression and build trust with potential customers.
• Create educational content, such as blogs or videos, to establish your clinic as a trusted source of information for pet owners. This can help position you as an industry expert and attract valuable leads.
• Collect customer feedback and reviews to build credibility and address any concerns or issues promptly. Positive testimonials can be powerful marketing tools.
• Monitor and analyze your marketing efforts regularly. Use data and analytics to track the performance of your campaigns and make informed decisions to optimize your marketing and sales strategy.

Assess Legal and Regulatory Requirements

When starting a mobile veterinarian clinic, it is crucial to assess the legal and regulatory requirements to ensure compliance with applicable laws and regulations. Failure to comply with these requirements can result in legal consequences and jeopardize the success of your business. Here are some important aspects to consider:

• Licensing: Research the specific licensing requirements for operating a mobile veterinarian clinic in your state. Contact the appropriate licensing board or regulatory agency to understand the application process and any prerequisites.
• Insurance: Obtain the necessary insurance coverage to protect your business, employees, and clients. This may include professional liability insurance, general liability insurance, and workers' compensation insurance. Consult with an insurance agent specializing in veterinary practices to determine the coverage options that best meet your needs.
• Permits and Certifications: Determine if any additional permits or certifications are required to operate a mobile veterinarian clinic in your area. This may include permits for transporting animals, handling controlled substances, or operating medical equipment.
• Compliance with Veterinary Practice Acts: Familiarize yourself with the veterinary practice acts in your state, as they outline the standards and regulations for veterinary professionals. Ensure that your mobile clinic operates within the defined scope of practice and adheres to the guidelines set forth by these acts.
• Data Protection and Privacy: Safeguard client information and comply with applicable data protection and privacy laws. Implement secure systems and protocols for storing and handling confidential client records.
• Consult an attorney who specializes in veterinary law to ensure you have a thorough understanding of the legal and regulatory requirements specific to your mobile veterinarian clinic.
• Stay updated with any changes or updates to legal and regulatory requirements that may impact your clinic. Regularly review state and federal legislation related to the veterinary industry.
• Establish clear protocols and documentation procedures to maintain compliance with legal and regulatory requirements. Regularly review and update these protocols as needed.

By thoroughly assessing and understanding the legal and regulatory requirements, you can establish a solid foundation for your mobile veterinarian clinic and ensure that all operations are conducted in an ethical and lawful manner. This will not only protect your business but also build trust and confidence among your clients.

Define The Organizational Structure And Key Personnel Requirements

When establishing a Mobile Veterinarian Clinic, it is crucial to define the organizational structure and identify the key personnel required to operate the clinic efficiently. A well-defined organizational structure ensures smooth operations and effective coordination among staff members.

The organizational structure of the Mobile Veterinarian Clinic should include various departments or functions, such as administrative, veterinary, marketing, and finance. Each department should have a clear hierarchy and reporting structure to ensure accountability and streamline decision-making processes.

Key personnel requirements for the Mobile Veterinarian Clinic may include:

• A Veterinarian-in-Charge who oversees the clinical operations, ensures compliance with veterinary regulations, and manages the veterinary team.
• Veterinarians with expertise in different areas, such as emergency care, routine check-ups, or surgical procedures, depending on the services offered by the clinic.
• Veterinary technicians who assist veterinarians during examinations, procedures, and provide direct care to animals.
• Administrative staff responsible for managing appointments, maintaining records, and handling customer inquiries and billing.
• A marketing team to develop and execute marketing strategies, including online and offline promotion, social media management, and community outreach.
• A finance team to handle financial operations, including budgeting, accounting, and billing.
• Ensure that the key personnel you hire are licensed, experienced, and dedicated to providing quality pet healthcare services.
• Consider the size and scope of your mobile clinic when determining the number of veterinarians and support staff required.
• Provide ongoing training and professional development opportunities for your team to stay updated with the latest advancements in veterinary medicine.
• Establish clear job descriptions, roles, and responsibilities for each position to avoid confusion and promote efficiency.

By defining the organizational structure and key personnel requirements, you can build a capable and dedicated team that will contribute to the success of your Mobile Veterinarian Clinic. With the right people in place, you can deliver exceptional pet healthcare services and ensure the satisfaction of both pet owners and their furry companions.

In conclusion, establishing a Mobile Veterinarian Clinic can be a lucrative venture that caters to the needs of pet owners seeking convenient and accessible pet healthcare services. By following the nine steps outlined in this checklist, entrepreneurs can effectively create a solid business plan for their mobile clinic. Conducting thorough market research, identifying unique selling propositions, and formulating a comprehensive financial and marketing strategy are crucial for success. Additionally, understanding the legal and regulatory requirements, as well as defining the organizational structure and personnel requirements, will help ensure the smooth operation of the mobile clinic. By prioritizing exceptional customer service and personalized care, entrepreneurs can revolutionize the pet healthcare industry and make quality veterinary services more accessible and comfortable for pets and their owners.

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How to start a mobile vet clinic and what to consider.

For years, veterinarians have operated mobile vet clinics and traveled to farms to take care of large animals. Now veterinarians are traveling to homes to care for animals of all sizes like dogs, cats, rabbits, hamsters, and horses. Veterinarians like this type of practice due to the freedom it offers them and it is also more affordable to operate than a brick-and-mortar stationary clinic . Busy pet owners like the convenience of having their veterinarian come to them.

No longer do pet owners have to struggle with their skittish pet who balks at riding in the car or for their cat who fights to avoid getting in a cat carrier.

There are pros and cons to starting a mobile vet clinic. Before you venture into this way of practicing veterinary medicine, there are questions you need to ask yourself. If you decide this is for you, we have some advice.

Ask Yourself Some Questions

There are some basic lifestyle questions to ask yourself before you take the leap into starting your own mobile vet clinic. For example:

• Are you motivated to do the work necessary to take the leap into owning a mobile vet clinic? You will work long days and possibly six days a week to start in order to generate your desired income and to get your clinic known to your target market.  
• Are you ready for the physical and emotional demands? The in-office visit is usually a 20 to 30-minute appointment. The mobile practice appointment can be much longer. During this time, you need to be personable and able to engage in small talk and friendly conversation with the pet owner. Your duties may be physically demanding if you do not have an assistant to help you. You will be getting in and out of your vehicle many times a day and carrying heavy equipment. Be prepared to get frustrated and stressed when you get stuck in traffic and are late for your appointment. Driving a large vehicle around town can in itself be exhausting. One veterinarian has expressed that the downsides of owning the mobile vet clinic are tempered by being able to play fetch with your patients after you have just examined them or gotten them up to speed on their vaccinations.

If you still want to pursue owning a mobile vet clinic, there are some steps you need to take.

Develop a Business Plan

The success of any new business depends on having a solid business plan in place before seeking out a business start-up loan or opening the doors to the public. Some main considerations to follow include:

Defining your business model .

You need to make some decisions about this:

• Do you want your veterinary practice to be exclusively limited to your mobile operation, or do you want to combine it with a stationary practice?
• Do you want to embark on this venture alone, or join with another veterinarian who has a stationary practice? You can each do what you like the best and consider taking turns with one using the mobile vet clinic while the other works in the stationary facility.
• Do you want to travel to the homes of your clients, or set up your clinic in a parking lot of a high traffic area such as a shopping center or apartment building? If you want to set up in parking lots, what licenses and permits will you need?
• What type of care will you provide? Do you want a full-service mobile vet clinic or one where you just do basic vaccinations and preventive care and refer other pet health problems to a stationary clinic for more extensive procedures?
• You will want to arrange with pharmacists to fill your prescriptions.

Determining your business structure .

The rules for what type of business structure you can form vary from state to state. For example, in California, veterinarians are not allowed to form limited liability corporations (LLCs) or limited liability partnerships (LLPs) but may form other types of corporations. Some states require mobile veterinarians to coordinate with a local veterinary hospital for animals that may require hospitalization or emergency services that cannot be provided by the mobile vet clinic.

Dental & Medical Counsel can assist you in determining the right business structure for your mobile vet clinic . This will provide you with the best structure that will provide you with tax advantages and the protection you need from liabilities and corporate debts.

Name your business and design a logo.

Choose a name for your mobile vet clinic that will be easy for clients to remember. Check to be sure the name is available and unique so it will not be confused with other mobile clinics. Then design a logo. It is important to work with legal counsel to federally trademark your practice name and logo.

You will place the name of your business, your phone number, and your logo on the side of your vehicle. You want the name and logo to be eye-catching and memorable. You will get business from pet owners who see your truck/van parked while you are caring for your patients. This mobile billboard may be the best way of all to advertise your services. Identify your target market and service area.

This involves several considerations:

• Do you want to treat small animals who are household pets, exotic animals in nature preserves, farm animals?
• What is the scope of your service area ? Do you want to concentrate on one specific area of your community or cut a wide swath throughout your county and perhaps neighboring counties? Keep in mind mileage, fuel expenses, traffic problems, and the time it will take you to get from one appointment to another one.
• Perhaps you can arrange your schedule to be in one part of your community or county on one or two days of the week. Then rotate and spend two days in another location. For example, you could visit the northern part of your county on Mondays and Wednesdays and other parts of the county on Tuesdays and Thursdays. Perhaps reserve Fridays for where you seem to be needed the most.
• You may discover that working weekends works well for you and your pet owners. This may be necessary in the first few months while you are establishing your business and in order to meet your financial goals.

The beauty of the mobile vet clinic is that you can schedule your workweek for your own convenience and for how you find it generates the best income. You have the freedom to analyze where you need to be to generate the patient base and income that you need. The U.S. Bureau of Labor Statistics (BLS) projects that between 2020 and 2030, the need for veterinarians will increase by 17 percent, which is much faster than other occupations. This is a good time for you to capitalize on this projection and start your own mobile vet clinic.

Learn About Start-Up Costs for Your Mobile Vet Clinic

Purchase of a vehicle . You will need to purchase a van, enclosed truck, or trailer. The vehicle may be from 18 to 30 feet long and one that can be specially equipped according to your specifications.

Equipping the vehicle. According to Dispomed , a manufacturer of veterinary equipment, what you will need to start up depends on what niche you are going to focus on. Some mobile vets limit their practice to preventive care, vaccinations, and wellness exams. Others focus on providing pet hospice and euthanasia services. Still, others provide the same full services as those provided by vets who have brick-and-motor stationary practices.

Basic equipment for all niches should include:

• Commonly used oral medicines.
• Scale to weigh pets
• Supplies for collecting laboratory samples and administering treatments: syringes, blood collection tubes, fecal sample collection containers, etc.
• Test supplies like heartworm tests, feline combo tests, and others.
• Tools for physical examination: thermometer, stethoscope, otoscope, ophthalmoscope
• Vaccinations and commonly-used injectable medications.

If you plan to offer a full-service mobile vet clinic, you may also need:

• A laboratory and equipment to conduct blood and other diagnostic tests.
• A surgery area and all associated surgical supplies.
• X-ray machine.

The cost of the vehicle plus equipping it may be close to $300,000. According to an article published a few years ago in Veterinary Practice News, the start-up cost for a mobile vet clinic is about one-fourth of the cost of opening your own veterinary practice in a traditional stationary brick-and-mortar location.

You will also need basic supplies, including disposable goods. You will need to arrange with pharmacies to fill your prescriptions. There will be costs for required licenses and permits.

Expected Ongoing Costs  

As with any practice, whether a stationary or mobile one, there will be ongoing costs. Some costs to expect when operating a mobile vet clinic include:

• Payments for the vehicle.
• Service and gasoline for the vehicle.
• Insurance for the vehicle. Be sure to get commercial auto insurance. A standard auto insurance policy will not cover your mobile vet clinic. Be sure you will be covered if an employee drives the vehicle.
• You need a business owner insurance policy (BOP) to cover the equipment and supplies you will have on board with you.
• All veterinarians need malpractice insurance.
• Cost of replacing supplies.
• Cost and monthly payment for one or more cell phone lines.
• Cost of advertising you need, in addition to the billboard you will be driving around town. This includes business cards and flyers you leave with other businesses that may cater to your clientele.
• Salary and benefits for your assistant.
• Payroll and income taxes.
• Accountant fees. You need to consult with an accountant who specializes in professional practices like your vet clinic and other types of healthcare practices.

The accountant will know which expenses you can deduct which may save you a lot of money. For example, if you only use your vehicle for your business, you will not deduct your mileage on your tax form but will claim depreciation of the vehicle. If you use the vehicle at times that are not for business, then you will deduct your business mileage.

Financing Options

You will likely need a business loan to finance the start-up of your mobile vet clinic. The first step in obtaining financing is to have a well-prepared business plan.

Loans are available from the Small Business Administration (SBA). Also, there are veterinary lenders, like Bank of America and Wells Fargo. It is expected that it will take about six months for your mobile vet clinic to generate a positive cash flow.  

Establishing a Fee Schedule

In addition to the traditional fee schedule, you will establish to be competitive with the stationary vet clinics, you will charge a fee solely for the house-call visit. This may be anywhere from $50 to $100 based on the number of miles you must drive, the size of the animal, and the difficulty in providing the necessary care at home.

Develop a Marketing Plan

Although driving around with your mobile clinic name, logo, and phone number on the side of your vehicle is a necessary part of your marketing plan, you need to do more. Some recommendations include:

• Customize the vehicle so you have the greatest billboard type advertising impact with the vital information clearly and attractively featured.
• Develop a website where you include the types of animals you care for, your pricing, service area, clinic schedule, and an opportunity for clients to make their appointments. Make sure you have a contact page.
• Establish social media accounts that will raise awareness of your clinic and generate more client appointments. Social media exposure is in addition to your website, not a replacement for it.
• Leave your business card with pet service providers like pet sitters and dog walkers.
• Connect with mobile groomers and work out a reciprocal recommendation agreement. This is a great resource since the groomer’s clients are already using at-home pet services.
• Find veterinarians in whom you have confidence who have stationary practices so you can send them referrals. They, in return, will likely send you referrals.

Evaluate Your Need for an Assistant

If you think you can do this by yourself, think again. Most all veterinarians with mobile clinics do so with a vet tech with them. You need this person to help in many ways. For example, the assistant or vet tech will:

• Provide administrative help by answering the phone, returning phone calls, scheduling, invoicing, and collecting and applying for payments.
• Assist you when needed with restraining animals and performing procedures.
• Help you with driving and navigating, which will reduce your own stress and fatigue.

Check on State and Local Rules

Generally, mobile vet clinics are subject to the same legal requirements as for a brick-and-motor stationary practice. You still need to make sure you are complying with all the laws of your state concerning licensure and practice requirements. You can find this information by checking with your state veterinary medical board.

You can also learn specific state rules and regulations by researching the American Association of Mobile Veterinary Practitioners website. You must be a member of this organization in order to use its database.

Each state has different requirements. For your mobile vet clinic, you will most likely be required to have:

• State veterinary license.
• Business license.
• DEA license.
• A controlled substance license is required in some states.

Learn How Dental & Medical Counsel Helps Veterinarians

At Dental & Medical Counsel, we assist healthcare professionals, including veterinarians, in establishing their medical practices. We offer a complimentary consultation with attorney Ali Oromchian .  Contact us to schedule a complimentary call to see how we can help you in your new venture.

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How to Start a Mobile Veterinary Business

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As a veterinarian, the work you do is invaluable. You offer life-saving services to pets in need. But what happens when a pet owner can’t make it to your brick-and-mortar clinic? Or worse, what if the pet itself can’t move without causing the situation to worsen?

That’s where mobile vet services save the day.

Not only are mobile vets convenient for pets and pet owners—offering unparalleled services that show up at pet owners’ doorsteps—but being a mobile veterinarian or offering mobile veterinary services is an incredible opportunity to generate substantially more income as well as better control your schedule.

Want to get this show on the road? If you’re considering starting a mobile veterinary business, you’re in the right place. We’ll break down the how step-by-step, then we’ll explain the why . 

How Do Mobile Vets Work? 

Mobile vets alleviate the stress associated with providing pets the essential healthcare services they need by bringing the exam room directly to their homes. 

For pet parents, mobile veterinary services: 

• Allow for easier scheduling 
• Eliminate the need to leave the home 
• Provide care to pets with limited mobility 
• Reduce the anxiety pets may experience when traveling in the car or sitting in a crowded veterinary waiting room  

Due to their convenience, mobile veterinary services have grown in popularity among pet owners and become a client-friendly way for veterinarians to boost their income. 

A Step-by-Step Guide: How to Start Your Mobile Vet Business 

Before jumping aboard the mobile veterinary train (or rather, the mobile veterinary van ), you’ll need to consider two facets to starting your business:

• General business creation – General business creation refers to the basics of starting your own business. This includes creating a business plan, filing paperwork, and obtaining proper permits. 
• Industry-specific requirements – This facet of starting a business refers to obtaining the industry-specific equipment your business needs to operate. 

To start your journey on the road to small business ownership, let’s break down the step-by-step processes of general business creation. 

Step 1: Build a Business Plan

Your business plan is your roadmap; it’ll help you plan out your route to success, ensure you reach your career goals, and prevent any financial mishaps. 

A thorough business plan will take into account:

• Your expenses – Before starting any business, determine your startup costs, as well as your ongoing expenses. This not only allows you to calculate your budget, but it also helps you set prices for your services. 
• Your target market – For a mobile veterinary business, your target market are pet owners who avoid the vet due to time constraints, distance, or stress. To best serve this market, you can plan out the hours and days you’ll work, the areas you’ll serve, and the calming techniques you’ll utilize to create a relaxing and enjoyable experience for your patients. 
• Your brand – Choosing a name for your company and a voice for your brand gives your business its own identity. It helps distinguish your business from others in your industry and allows your customers to get to know you before they schedule an appointment. 

Step 2: Form an LLC or Register as a Sole Proprietorship

Once you have a plan for your business, you need to set up a structure. Two of the most common types of business structures are limited liability companies (LLC) and sole proprietorships. 

To decide which is right for you, consider the following: 

• Limited liability company – An LLC sets your business apart from you as an individual. While you may be the creator of the LLC, you can also choose to share ownership with business partners and appoint a manager to handle day-to-day operations. The separation an LLC provides also allows for personal liability protection, which ensures your personal assets can’t be touched in the event of a lawsuit or debt collection.  
• Sole proprietorship – With a sole proprietorship, you and your business are one entity. You’re the sole owner and operator, and are entitled to 100% of the profits. However, this also means that you’re responsible for 100% of the liability. Often, sole proprietorships are ideal for low-risk businesses that anticipate smaller client bases. 

Step 3: Apply for an EIN

An employer identification number (EIN) is what allows businesses to register for taxes. While EINs aren’t necessary for sole proprietorships with no employees, they can nevertheless provide a number of other benefits. 

With an EIN, you can:

• Hire employees
• Open a business bank account
• Build business credit
• Reduce your risk of identity theft by using your EIN rather than your social security number

Step 4: Obtain Necessary Permits 

In order to legally provide medical service and treatment to your canine clientele and feline friends, you’ll need to obtain a state veterinary license and controlled drug license. Depending on your local and state mobile business requirements, you may also need a permit for the veterinary vehicle itself. 

To find out more about the specific permits required in your area, contact your state’s veterinary medical board and small business association. 

Extra Steps Worth Considering 

After completing the four steps of general business creation, you’ll be an official, registered, and operating business. But don’t break out the treats just yet. While the following steps aren’t necessary to creating your business, you may find them helpful in the long run: 

• Create a business bank account – Separating your business account from your personal account can make it easier for you to file taxes, build business credit, and keep accurate banking records. 
• Set up business insurance – As a mobile veterinarian, you’ll spend the majority of your day on the road. With commercial auto insurance, you can ensure both you and your vehicle are protected in the event of an accident. In addition to auto insurance, you may also want to consider general liability insurance (which covers bodily injury and property damage), as well as professional liability insurance (which protects you financially in the event a client sues you). 
• Market your services – Aside from using your veterinary vehicle as a mobile billboard itself, you can also create a business website or business social media accounts to promote your new business and grow your client base. 

What Are the Costs of Mobile Veterinary Businesses? 

Although you can’t put a price on alleviating pet anxiety through the tail waggin’ comforts of mobile services, you can put a price on starting a business. And you should. By determining the upfront and ongoing costs of creating your mobile veterinary business, you can guarantee long-term success.

Upfront Costs

When starting a mobile veterinary business, the majority of your upfront costs are going to come from the vehicle itself. To that end, Wag’n Tails offers three affordable vehicle options, each boasting unique capabilities, for those who want to break into the mobile pet care industry. 

These vehicles include:

• Elite Well Pet Vet – The Elite Well Pet Vet is Wag’n Tails’ largest mobile vet clinic, with enough room to fit everything you need including a bathroom!.
• Supreme Well Pet Vet – While smaller than the Elite Well Pet Vet, this Mercedes-Benz sprinter conversion nevertheless boasts cutting edge technology and enough spaciousness for a veterinarian and technician to work comfortably. 
• Dyna Well Pet Vet – Built on the Ford Transit, the Dyna Well Pet Vet is perfect for those looking for affordability and durability. It is our most popular vehicle with customers.

Depending on which model you choose, you can expect to pay between $85,000 and $120,000 to purchase a vehicle. Leasing is also an option.

Aside from vehicle costs, you’ll also need to budget for your industry-specific business expenses. For mobile veterinary services, these can include: 

• Equipment (e.g. X-ray, ultrasound, dental, lab etc.)
• Examination tools, such as stethoscopes and thermometers
• Supplies for collecting laboratory samples 
• Medications
• Tests, including heartworm tests and feline combo tests 

Fortunately, all three Wag’n Tails models come equipped with a stainless steel examination table, an examination stool, a digital pet scale, a refrigerator for medications, and plenty of secure storage space. 

Ongoing Costs

Unlike traditional brick-and-mortar clinics—which require monthly rent and utility payments, in addition to building maintenance costs— veterinary vehicles boast minimal ongoing expenses. 

Aside from vehicle purchase or lease costs, mobile vets typically pay for:

• Fuel to drive from client to client 
• Insurance for the vehicle
• Veterinary equipment and supplies

While these costs will impact your business plan, they’ll still be far less than costs required to upkeep a brick-and-mortar veterinary clinic. 

Once you’ve determined your ongoing costs, you can set prices for your services and create a schedule that ensures you not only meet your monthly expenses, but you far exceed them. Because mobile services provide customers with added convenience, mobile vets are able to charge substantially higher rates than vets working in a brick-and-mortar clinic (on average 30% more). 

What Are the Benefits of Starting a Mobile Veterinary Business? 

As a veterinarian, your career comes with the built-in benefit of providing life-saving care to countless animals. But by starting a mobile veterinary business, you can also experience benefits such as: 

• Expanding your services – With a mobile vet business, you can expand the reach of your helping hands and serve more clients than you could in a traditional brick-and-mortar practice. 
• Increasing your income – With a larger client base, reduced ongoing costs, and the ability to price your services higher than at a brick-and-mortar clinic, you’ll see an increase in profits. 
• Setting your own schedule – When you start your own business, you become your own boss. That means you make the rules, set the schedule, and reap the rewards. Most mobile veterinarians report a more balanced and higher quality of life.
• Serving animals with limited mobility or emergency needs – When an animal needs medical attention, but isn’t able to be moved or transported to a clinic, you can save the day by bringing the clinic directly to their front door. 

Jump Start Your Mobile Vet Journey with Wag’n Tails 

Now that you’re equipped with the how and why of starting your own mobile veterinary business, the only question left to ask is: when?

With Wag’n Tails, you can start your mobile veterinary journey today. 

Our best of breed veterinary vehicles and flexible financing options make it easy for you to break into this increasingly popular industry and deliver care to our most loyal companions. Don’t wait any longer to put your mobile veterinary dreams into motion, with Wag’n Tails. Contact us today!

Truic. How to Start a Mobile Vet Business. https://howtostartanllc.com/business-ideas/mobile-vet-business

Dispomed. Mobile Veterinary Care: What You Need to Know Before Starting Your Own Practice on Wheels. https://www.dispomed.com/mobile-veterinary-care-what-you-need-to-know-before-starting-your-own-practice-on-wheels/

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