Texas Business School Logo

  • Predictive Analytics Workshops
  • Corporate Strategy Workshops
  • Advanced Excel for MBA
  • Powerpoint Workshops
  • Digital Transformation
  • Competing on Business Analytics
  • Aligning Analytics with Strategy
  • Building & Sustaining Competitive Advantages
  • Corporate Strategy
  • Aligning Strategy & Sales
  • Digital Marketing
  • Hypothesis Testing
  • Time Series Analysis
  • Regression Analysis
  • Machine Learning
  • Marketing Strategy
  • Branding & Advertising
  • Risk Management
  • Hedging Strategies
  • Network Plotting
  • Bar Charts & Time Series
  • Technical Analysis of Stocks MACD
  • NPV Worksheet
  • ABC Analysis Worksheet
  • WACC Worksheet
  • Porter 5 Forces
  • Porter Value Chain
  • Amazing Charts
  • Garnett Chart
  • HBR Case Solution
  • 4P Analysis
  • 5C Analysis
  • NPV Analysis
  • SWOT Analysis
  • PESTEL Analysis
  • Cost Optimization

Enterprise Rent-A-Car

  • Organizational Development / MBA EMBA Resources

Next Case Study Solutions

  • Matthew A. Hunter, Spanish Version Case Study Solution
  • Matthew B. Hunter, Spanish Version Case Study Solution
  • Dewberry Capital Case Study Solution
  • George Barker, Spanish Version Case Study Solution
  • Corporate Solutions at Jones Lang LaSalle (2001) Case Study Solution

Previous Case Solutions

  • Clifford Chance: Women at Work, Spanish Version Case Study Solution
  • Steve Shirley Case Study Solution
  • Sanford C. Bernstein: Growing Pains (Abridged) Case Study Solution
  • Kit Hindrichs at Pentagram (B) Case Study Solution
  • Datavision (B) Case Study Solution

predictive analytics texas business school

Predictive Analytics

May 29, 2024

enterprise rent a car case study questions and answers

Popular Tags

Case study solutions.

enterprise rent a car case study questions and answers

Case Study Solution | Assignment Help | Case Help

Enterprise rent-a-car description.

An industry adage held that "there are two types of rental car companies: those that lose money and Enterprise." The company that would become Enterprise Rent-A-Car was started in 1957 in St. Louis, Missouri, by Jack Taylor. Taylor set up Enterprise offices in neighborhoods rather than at airports because he believed that Americans would welcome a local option for renting cars when their own vehicles were being repaired. In 2010 Enterprise had more than 6,000 rental locations in the United States and a fleet of 850,000 cars in service. Its parent, Enterprise Holdings (comprising Enterprise, National, and Alamo brands) accounted for nearly half of the car rental market and was more than twice the size of Hertz, the number two competitor. Enterprise's competitive advantage was the result of the combination of its practices in hiring, training, compensation, organization, customer service, IT, and fleet management, among others.

Case Description Enterprise Rent-A-Car

Strategic managment tools used in case study analysis of enterprise rent-a-car, step 1. problem identification in enterprise rent-a-car case study, step 2. external environment analysis - pestel / pest / step analysis of enterprise rent-a-car case study, step 3. industry specific / porter five forces analysis of enterprise rent-a-car case study, step 4. evaluating alternatives / swot analysis of enterprise rent-a-car case study, step 5. porter value chain analysis / vrio / vrin analysis enterprise rent-a-car case study, step 6. recommendations enterprise rent-a-car case study, step 7. basis of recommendations for enterprise rent-a-car case study, quality & on time delivery.

100% money back guarantee if the quality doesn't match the promise

100% Plagiarism Free

If the work we produce contain plagiarism then we payback 1000 USD

Paypal Secure

All your payments are secure with Paypal security.

300 Words per Page

We provide 300 words per page unlike competitors' 250 or 275

Free Title Page, Citation Page, References, Exhibits, Revision, Charts

Case study solutions are career defining. Order your custom solution now.

Case Analysis of Enterprise Rent-A-Car

Enterprise Rent-A-Car is a Harvard Business (HBR) Case Study on Organizational Development , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Enterprise Rent-A-Car is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Enterprise Rent-A-Car case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Enterprise Rent-A-Car will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Enterprise Rent-A-Car case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Organizational Development, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Enterprise Rent-A-Car, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Enterprise Rent-A-Car case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Organizational Development Solutions

In the Texas Business School, Enterprise Rent-A-Car case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Enterprise Rent-A-Car

Step 1 – Problem Identification of Enterprise Rent-A-Car - Harvard Business School Case Study

The first step to solve HBR Enterprise Rent-A-Car case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Enterprise Car is facing right now. Even though the problem statement is essentially – “Organizational Development” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Enterprise Car, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Enterprise Rent-A-Car. The external environment analysis of Enterprise Rent-A-Car will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Enterprise Rent-A-Car case study. PESTEL analysis of " Enterprise Rent-A-Car" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Enterprise Rent-A-Car macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Enterprise Rent-A-Car

To do comprehensive PESTEL analysis of case study – Enterprise Rent-A-Car , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Enterprise Rent-A-Car

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Government policies have significant impact on the business environment of any country. The firm in “ Enterprise Rent-A-Car ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Enterprise Car is operating, firms are required to store customer data within the premises of the country. Enterprise Car needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Enterprise Rent-A-Car has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Enterprise Car in case study Enterprise Rent-A-Car" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Enterprise Car in case study “ Enterprise Rent-A-Car ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Enterprise Car in case study “ Enterprise Rent-A-Car ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Enterprise Rent-A-Car ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Enterprise Car can compete against other competitors.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Enterprise Rent-A-Car case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Enterprise Car needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Enterprise Rent-A-Car

Social factors that impact enterprise rent-a-car, technological factors that impact enterprise rent-a-car, environmental factors that impact enterprise rent-a-car, legal factors that impact enterprise rent-a-car, step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: enterprise rent-a-car case study solution.

  • sales & marketing ,
  • leadership ,
  • corporate governance ,
  • Advertising & Branding ,
  • Corporate Social Responsibility (CSR) ,

Amanda Watson

Leave your thought here

enterprise rent a car case study questions and answers

© 2019 Texas Business School. All Rights Reserved

USEFUL LINKS

Follow us on.

Subscribe to our newsletter to receive news on update.

enterprise rent a car case study questions and answers

Dark Brown Leather Watch

$200.00 $180.00

enterprise rent a car case study questions and answers

Dining Chair

$300.00 $220.00

enterprise rent a car case study questions and answers

Creative Wooden Stand

$100.00 $80.00

2 x $180.00

2 x $220.00

Subtotal: $200.00

Free Shipping on All Orders Over $100!

Product 2

Wooden round table

$360.00 $300.00

Hurley Dry-Fit Chino Short. Men's chino short. Outseam Length: 19 Dri-FIT Technology helps keep you dry and comfortable. Made with sweat-wicking fabric. Fitted waist with belt loops. Button waist with zip fly provides a classic look and feel .

Fern Fort University

Enterprise rent-a-car case study analysis & solution, harvard business case studies solutions - assignment help.

Enterprise Rent-A-Car is a Harvard Business (HBR) Case Study on Organizational Development , Fern Fort University provides HBR case study assignment help for just $11. Our case solution is based on Case Study Method expertise & our global insights.

Organizational Development Case Study | Authors :: Meghan Busse, Jeroen Swinkels, Greg Merkley

Case study description.

An industry adage held that "there are two types of rental car companies: those that lose money and Enterprise." The company that would become Enterprise Rent-A-Car was started in 1957 in St. Louis, Missouri, by Jack Taylor. Taylor set up Enterprise offices in neighborhoods rather than at airports because he believed that Americans would welcome a local option for renting cars when their own vehicles were being repaired. In 2010 Enterprise had more than 6,000 rental locations in the United States and a fleet of 850,000 cars in service. Its parent, Enterprise Holdings (comprising Enterprise, National, and Alamo brands) accounted for nearly half of the car rental market and was more than twice the size of Hertz, the number two competitor. Enterprise's competitive advantage was the result of the combination of its practices in hiring, training, compensation, organization, customer service, IT, and fleet management, among others.

Customer service, Growth strategy, Leadership development, Marketing, Motivating people, Organizational culture, Organizational structure

Order a Organizational Development case study solution now

To Search More HBR Case Studies Solution Go to Fern Fort University Search Page

[10 Steps] Case Study Analysis & Solution

Step 1 - reading up harvard business review fundamentals on the organizational development.

Even before you start reading a business case study just make sure that you have brushed up the Harvard Business Review (HBR) fundamentals on the Organizational Development. Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.

Step 2 - Reading the Enterprise Rent-A-Car HBR Case Study

To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. Begin slowly - underline the details and sketch out the business case study description map. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information. My case study strategy involves -

  • Marking out the protagonist and key players in the case study from the very start.
  • Drawing a motivation chart of the key players and their priorities from the case study description.
  • Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic.
  • Evaluate each detail in the case study in light of the HBR case study analysis core ideas.

Step 3 - Enterprise Rent-A-Car Case Study Analysis

Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. You can do business case study analysis by following Fern Fort University step by step instructions -

  • Company history is provided in the first half of the case. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.
  • HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Use these instances and opinions to mark out the organization's culture, its people priorities & inhibitions.
  • Make a time line of the events and issues in the case study. Time line can provide the clue for the next step in organization's journey. Time line also provides an insight into the progressive challenges the company is facing in the case study.

Step 4 - SWOT Analysis of Enterprise Rent-A-Car

Once you finished the case analysis, time line of the events and other critical details. Focus on the following -

  • Zero down on the central problem and two to five related problems in the case study.
  • Do the SWOT analysis of the Enterprise Rent-A-Car . SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing.
  • SWOT analysis and SWOT Matrix will help you to clearly mark out - Strengths Weakness Opportunities & Threats that the organization or manager is facing in the Enterprise Rent-A-Car
  • SWOT analysis will also provide a priority list of problem to be solved.
  • You can also do a weighted SWOT analysis of Enterprise Rent-A-Car HBR case study.

Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis Enterprise Rent-A-Car

In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.

Step 6 - PESTEL, PEST / STEP Analysis of Enterprise Rent-A-Car

Another way of understanding the external environment of the firm in Enterprise Rent-A-Car is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. You can even identify the source of firm's competitive advantage based on PESTEL analysis and Organization's Core Competencies.

Step 7 - Organizing & Prioritizing the Analysis into Enterprise Rent-A-Car Case Study Solution

Once you have developed multipronged approach and work out various suggestions based on the strategic tools. The next step is organizing the solution based on the requirement of the case. You can use the following strategy to organize the findings and suggestions.

  • Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals.
  • Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You have to recommend business unit level recommendations. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. For example you can recommend a low cost strategy but the company core competency is design differentiation.
  • Case study solutions can also provide recommendation for the business manager or leader described in the business case study.

Step 8 -Implementation Framework

The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Implementation framework differentiates good case study solutions from great case study solutions. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives -

  • Detailed understanding of the case,
  • Clarity of HBR case study fundamentals,
  • Analyzed case details based on those fundamentals and
  • Developed an ability to prioritize recommendations based on probability of their successful implementation.

Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Enterprise Rent-A-Car case study solution.

Step 9 - Take a Break

Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.

Step 10 - Critically Examine Enterprise Rent-A-Car case study solution

After refreshing your mind, read your case study solution critically. When we are writing case study solution we often have details on our screen as well as in our head. This leads to either missing details or poor sentence structures. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. Be very slow with this process as rushing through it leads to missing key details. Once done it is time to hit the attach button.

Previous 5 HBR Case Study Solution

  • Clifford Chance: Women at Work, Spanish Version Case Study Solution
  • Steve Shirley Case Study Solution
  • Sanford C. Bernstein: Growing Pains (Abridged) Case Study Solution
  • Kit Hindrichs at Pentagram (B) Case Study Solution
  • Datavision (B) Case Study Solution

Next 5 HBR Case Study Solution

  • Matthew A. Hunter, Spanish Version Case Study Solution
  • Matthew B. Hunter, Spanish Version Case Study Solution
  • Dewberry Capital Case Study Solution
  • George Barker, Spanish Version Case Study Solution
  • Corporate Solutions at Jones Lang LaSalle (2001) Case Study Solution

Special Offers

Order custom Harvard Business Case Study Analysis & Solution. Starting just $19

Amazing Business Data Maps. Send your data or let us do the research. We make the greatest data maps.

We make beautiful, dynamic charts, heatmaps, co-relation plots, 3D plots & more.

Buy Professional PPT templates to impress your boss

Nobody get fired for buying our Business Reports Templates. They are just awesome.

  • More Services

Feel free to drop us an email

  • fernfortuniversity[@]gmail.com
  • (000) 000-0000

TheCaseSolutions.com

  • Order Status
  • Testimonials
  • What Makes Us Different

ENTERPRISE RENT A CAR Harvard Case Solution & Analysis

Home >> Harvard Case Study Analysis Solutions >> ENTERPRISE RENT A CAR

enterprise rent a car case study questions and answers

ENTERPRISE RENT A CAR Case Solution 

COMPANY BACKGROUND:

The Enterprise Rent a Car Company is a service provider organization that initially started operating in the industry of its home country in the United States. The company was founded by Jack Taylor in St.Louis in the late 1950s and the initial operations of the organization were handled by a human resource of roughly 10 persons that were hired by the organization. Due to the impressive leadership and management of the directing authority of the company, the business has thrived and enjoyed success along with its growth ever since the business was founded by the founding father of the company.

The impressive expansion of the business can be analyzed by the fact that in just a few decades the business has progressed from possessing just a dozen vehicles to more than 10,000 vehicles roughly. The business presently maintains roughly above 500,000 vehicles and hundreds of offices spread around U.S., Europe and Canada.

The analysis of the strategic structure, policies and business culture of the organization will include an analysis of the industry and the adopted business culture and structure of the management of the organization. This will assist in realizing the environment of the company and the management policies of the organization in order to determine the competitive advantage or the challenges and risks to the business that it might be facing from the industry rivals or the environment of the markets where the company operates.

PORTER FIVE FORCES:

Bargaining power of buyers :

The bargaining power of the buyers in the rent a car industry is quite high as it is a service providing industry and the companies often compete on the services they provide to the customers in the markets. The bargaining and influencing power of the customers in such industries is quite high as they are at the center of power and the organizations thrive to please and attract customers. Same is the case of the U.S. rent a car industry where the customers have an enormous bargaining power due to the presence of multiple organizations and services in the market.

Due to the nature of the business as a service provider in the market it is therefore necessary for the company to adopt as per the influence of the customer and compete on the basis of services they provide to the customers along with the prices they charge for it.

 Bargaining power of supplier:

The main suppliers to the companies in the industry are the car manufacturers and dealers and their bargaining power against the Rent a Car companies is quite low. The car manufacturing industry of the country is quite segregated due to the attractiveness of the market and no significant barriers in entrance for the foreign car manufacturers to penetrate and operate in the market.

 This has enabled for many foreign car manufacturing companies to enter and operate in the markets of the country and the competition in the industry is extremely high. There is intense competition among the rival car manufacturing organization to secure agreements and contracts for supplying of car and the rent car organizations are in a much better and dominant position to influence agreements and contracts with them.

Threat of substitutes:

Although there are several other means of travelling available to the customers in the market that are more economical that the rent a car service industry however; the convenience and comfort that the rent a car gives to the customers is irreplaceable. The improved living standards of the developed regions of the world that include the Europe, U.S. and Latin America allows the customers to look for convenience and comfort rather than looking for the economic options for travelling..................

This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.

Related Case Solutions & Analyses:

enterprise rent a car case study questions and answers

Hire us for Originally Written Case Solution/ Analysis

Like us and get updates:.

Harvard Case Solutions

Search Case Solutions

  • Accounting Case Solutions
  • Auditing Case Studies
  • Business Case Studies
  • Economics Case Solutions
  • Finance Case Studies Analysis
  • Harvard Case Study Analysis Solutions
  • Human Resource Cases
  • Ivey Case Solutions
  • Management Case Studies
  • Marketing HBS Case Solutions
  • Operations Management Case Studies
  • Supply Chain Management Cases
  • Taxation Case Studies

More From Harvard Case Study Analysis Solutions

  • Timing of Option Grants in UnitedHealth Group (B)
  • Cirque du Soleil
  • Blue Ocean Strategy Implementation Self-Diagnostic: Tipping Point Leadership and Fair Process in Action
  • Has Libor Lost Its Stature In Derivatives Market
  • Tyrell Web Developers Inc. (A)
  • Sarah Gets a Diamond
  • Phase Two: The Pharmaceutical Industry Responds to AIDS

Contact us:

enterprise rent a car case study questions and answers

Check Order Status

Service Guarantee

How Does it Work?

Why TheCaseSolutions.com?

enterprise rent a car case study questions and answers

Related documents

marketing management case study (2)

Add this document to collection(s)

You can add this document to your study collection(s)

Add this document to saved

You can add this document to your saved list

Suggest us how to improve StudyLib

(For complaints, use another form )

Input it if you want to receive answer

To read this content please select one of the options below:

Please note you do not have access to teaching notes, enterprise rent-a-car.

Publication date: 20 January 2017

Teaching notes

An industry adage held that “there are two types of rental car companies: those that lose money and Enterprise.” The company that would become Enterprise Rent-A-Car was started in 1957 in St. Louis, Missouri, by Jack Taylor. Taylor set up Enterprise offices in neighborhoods rather than at airports because he believed that Americans would welcome a local option for renting cars when their own vehicles were being repaired. In 2010 Enterprise had more than 6,000 rental locations in the United States and a fleet of 850,000 cars in service. Its parent, Enterprise Holdings (comprising Enterprise, National, and Alamo brands) accounted for nearly half of the car rental market and was more than twice the size of Hertz, the number two competitor. Enterprise's competitive advantage was the result of the combination of its practices in hiring, training, compensation, organization, customer service, IT, and fleet management, among others.

  • Competitive Strategy
  • General Management
  • Growth Strategy
  • Management Development
  • Organizational Structure
  • Performance Management
  • Customer Service
  • Organizational Culture
  • Strategic Positioning

Busse, M. , Swinkels, J. and Merkley, G. (2017), "Enterprise Rent-A-Car", . https://doi.org/10.1108/case.kellogg.2016.000112

Kellogg School of Management

Copyright © 2012, The Kellogg School of Management at Northwestern University

You do not currently have access to these teaching notes. Teaching notes are available for teaching faculty at subscribing institutions. Teaching notes accompany case studies with suggested learning objectives, classroom methods and potential assignment questions. They support dynamic classroom discussion to help develop student's analytical skills.

Related articles

We’re listening — tell us what you think, something didn’t work….

Report bugs here

All feedback is valuable

Please share your general feedback

Join us on our journey

Platform update page.

Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

Questions & More Information

Answers to the most commonly asked questions here

Coolfire Case Study

How Coolfire is Shaping the Future of Rental Car Business

Enterprise rent-a-car case study.

Streamline operational processes to elevate and enhance the customer experiences.

enterprise rent a car case study questions and answers

Streamline processes to elevate and enhance customer experience

Enterprise Holdings Inc., the world’s largest car rental company, owns the Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands. As a global leader, the company is focused on providing a level of service that keeps customers coming back. To maintain that focus the company hires smart, motivated men and women into its Enterprise Rent-A-Car Management Training Program and trains them thoroughly from the day they become front-line employees. In fact, their career advancement is tied directly to their success in completely satisfying customers.

However, as the business has grown, so too has the time it takes to manage the rental process. For example, if a location encountered an inventory issue, an employee might make numerous calls to other area Enterprise locations to secure the vehicles he or she needs, and make arrangements to have them moved. While this is certainly part of the convenience of having such an extensive network of locations, the actual process was not only taking employees’ time away from serving customers, it created an inconvenience for customers as well.

Exceptional Customer Service

Customer satisfaction scores are a cornerstone for their business. Enterprise continuously strives for ways to improve their industry leading scores.

Reduce Rental Time

Duplicate data entry drove slow customer turnaround times and poor experiences.

Employee Training Costs

New employees required extra time to train on legacy systems.

enterprise rent a car case study questions and answers

Right data. Right hands. Right now.

Enter Coolfire. In 2016, Enterprise Rent-A-Car piloted the mobile software solution in select locations in the St. Louis market, the home of its worldwide headquarters. Coolfire integrated and aggregated Enterprise’s existing operational investments, legacy systems, and processes into a central dashboard accessible on a tablet known as LaunchPad. The new real-time functionality provided Enterprise with better visibility into its business and operations through situational awareness:

  • Integration of reservation and inventory data
  • View of employee locations and customer reservations
  • Instant trading of vehicles with other branches to eliminate inventory issues
  • Assignment of work tickets to optimize workforce efficiency

Operative Operations Impacts

Improved customer experience.

By connecting the entire team, Enterprise is able to communicate and exceed customer expectations.

Transformed Customer Experience

LaunchPad evolved the customer transaction into a customer interaction.

Streamlined Customer Rental Process

Eliminated all duplicate data entry, reducing low-value tasks and delivering best customer experience.

From customer transactions to customer interactions

Coolfire creates a frictionless operating environment, seamlessly connecting and leveraging Enterprise’s systems, processes and data. Through LaunchPad, employees can move away from the counter, freeing them up to interact with customers anywhere, and conduct the process on customers’ terms.

When customers enter Enterprise, they now find employees carrying the Coolfire-powered LaunchPad with the central dashboard at their fingertips. Reservations are instantly retrieved and cars are waiting. LaunchPad gives Enterprise the tools to transcend the rental experience and operate with absolute precision. The market is changing and Enterprise is serving an increasingly broad customer base with expanding expectations on a global scale. LaunchPad is allowing Enterprise to be ready.

As reported in a June 5, 2017, article in USA Today titled, “Car Rental Companies Get More Connected,” Enterprise Rent-A-Car’s Vice President of Marketing Lee Broughton said, “The opportunity to get to know the consumer in an even more intimate way is something that is available to you, but there has to be an organization… We’re really trying to take a holistic look. LaunchPad represents us addressing the whole flow of how a customer experiences our products and services.”

enterprise rent a car case study questions and answers

Streamlined Operations, Measurable Impacts

Twelve months after deploying, Enterprise Rent-a-Car saw measurable gains in its operations. Streamlined tech enables the team to serve customers faster, provided consistent customer quality, and bring new employees up to speed faster.

Reduced Rental Times

Improved customer satisfaction scores, new employee tech training time reduction, defeat chaos. get your team working better together..

Make it easier for your teams on the move to stay connected to the critical information they need to do their jobs. Try Core for free, or talk to one of our product experts.

Go to Homepage

Select a Language

Select your currency, reservations.

  • Start a Car Reservation
  • View/Modify/Cancel
  • All Deals & Coupons
  • Get a Receipt
  • Moving Truck or Van Rentals
  • One-Way Car Rentals
  • Long-Term Car Rentals

Subscribe with Enterprise

  • Rent a Car After an Accident
  • Dealership & Service Vehicles
  • Payment Options
  • Rental Coverage
  • Rental Coverage Levels
  • Solutions for Business
  • Enterprise Truck Rental
  • Manage Your Fleet
  • Dealership Solutions & Technology
  • ARMS Dealership
  • Cars, SUVs, Trucks, & Vans
  • Moving Trucks & Vans
  • Exotic Cars
  • Browse Selection
  • Find a Dealership
  • Vehicles Under $25,000
  • United States Car Rental Locations
  • Europe Car Rental Locations
  • Latin America & Caribbean Car Rental Locations
  • Asia & Pacific Car Rental Locations
  • All International Car Rental Locations
  • Truck Rental Locations
  • Car Sales Locations
  • Exotic Car Rental Locations
  • CarShare Locations
  • Fleet Management
  • Shop Vehicles Under $20,000
  • Why Buy a Car from Enterprise?
  • Start Your Purchase Online
  • Schedule Your Test Drive
  • Value Your Vehicle

For Business

  • Driving Business
  • Enterprise Business Rental Program
  • Mileage Reimbursement Calculator
  • Entertainment & Production Rentals
  • Enterprise CarShare for Business
  • Commute with Enterprise
  • Car Sales for Business
  • Client Login
  • Total Mobility Solutions
  • Meet Our People
  • Supporting Those in Service
  • Community & Sustainability
  • Enterprise Mobility
  • Pursuits with Enterprise™
  • Scenic Drives by Pursuits with Enterprise™
  • Weekend Adventures by Pursuits with Enterprise™
  • Enterprise + Sports
  • Enterprise + Music
  • Road Trip Ideas
  • Enterprise Plus® Program
  • Join Enterprise Plus®
  • Complete Your Enrollment
  • Get Answers

Car Rental Frequently Asked Questions (FAQs)

Have a question about car rental? Browse the topics below or click on one of the questions to find an answer and get on the road! For quick tips on car rental, check out our car rental guide .

General Car Rental Questions Discounts and Promotions Mileage and Authorized Driving Areas Vehicles, Equipment, and Protection Products Citations and Tolls Customer Service Enterprise Plus Renting a Car After an Accident Exotic Car Rental Subscribe with Enterprise

General Car Rental Questions

Will Enterprise pick me up?

What are your renter requirements for renting in the US and Canada?

Can I rent a car at 18?

What forms of payment are accepted for renting a car?

Does Enterprise accept gift cards?

What are your driver license requirements for renting in the US and Canada?

What are your age requirements for renting in the US and Canada?

Is a car rental deposit required?

Can I add an additional driver to my rental? (US and Canada)

If I'm a person with a disability and do not have a driver's license, can I rent a car from Enterprise?

How do I change or cancel my reservation?

I just had an accident and I need a car while my vehicle is being repaired. What do I do?

What if my flight is delayed? - Airport Rental Locations in the US and Canada

Can I return my rental vehicle if the Enterprise location is closed?

I would like to keep my rental vehicle for a few days longer; is that possible?

Is a deposit required when renting a vehicle in the United Kingdom, Ireland, and Germany?

Can I pay for the rental of a car for another individual?

Do you accept Cash or Money Orders?

I want to return my car early, is there a penalty to do so?

Will there be an additional charge if I am late returning the rental vehicle?

Do I need to refuel the vehicle before returning? Can I pre-pay for fuel?

Am I able to earn rewards or frequent flyer miles for my rentals?

What is your pet policy?

What is a car rental drop charge?

How much is a rental car deposit?

How much is a rental car?

How do I rent a car?

What should I do if I get in an accident in a rental car?

What is the Enterprise car rental scratch policy?

What should I do if my rental car breaks down?

What is an International Driving Permit?

What are the age requirements for each U.S. state?

What is Discount Car and Truck Rental’s association with Enterprise?

As a result of the acquisition, what are the benefits?

What happens to the personal information I provided to Discount?

Is there an Enterprise app?

Does Enterprise sell vehicles?

Where can I learn more about car sales? 

Car Rental Discounts and Promotions

Do you offer any discounts or promotions?

Do you have a Government Rate?

Does Enterprise offer a military discount?

Car Rental Mileage and Authorized Driving Areas

What is the mileage/kilometer policy?

Does Enterprise offer Unlimited Mileage on Car Rental?

Can I take an Enterprise vehicle in the US one way?

Am I allowed to take my rental vehicle into a bordering country such as Mexico or Canada?

Rental Vehicles, Equipment and Protection Products

Can I rent a 12 or 15 Passenger Van from Enterprise?

Does Enterprise rent additional equipment such as child safety seats, ski racks or GPS?

Does Enterprise offer car seat rentals?

Do you offer snow chains or four wheel drive on your vehicles?

Does Enterprise allow me to tow with or attach a hitch to the rental vehicle?

What is Enterprise Rent-A-Car’s safety recall policy?

What is car rental insurance?

Can I purchase car rental insurance and other Protection Products from Enterprise for a rental car in the United States?

Can I purchase car rental insurance and other Protection Products from Enterprise for a rental car in Canada?

Is personal auto insurance required when renting a car?

How much is car rental insurance?

Car Rental Citations and Tolls

Why did I get a citation?

How can I obtain payment information or a copy of a receipt for my toll charges?

Where does Enterprise offer the ability to use toll lanes?

Customer Service

Does Enterprise have a lost and found?

How can I get a copy of my receipt?

How do refunds work with the different methods of payment?

Enterprise Plus

How many Enterprise Plus points does it take to earn a free rental day?

How do I request missing points if I forgot to provide my Enterprise Plus number?

How do I contact Enterprise Plus Member Services?

Can I share my Enterprise Plus Points with family or friends?

How do I redeem my points for free rental days?

Can I use my Emerald Club Free Day on an Enterprise rental?

I made an Enterprise Plus redemption reservation but then never rented. Is my Free Day lost or can I get it back?

See our  Member Services  page for additional information regarding our Enterprise Plus Loyalty Program.

Renting a Car After an Accident

Do I need a deposit to rent a car while my vehicle is in the shop?

I am under the age of 25. Can I rent a car if my vehicle is in the shop?

Does my insurance company cover a rental car after an accident?

Can I rent an exotic or luxury car after an accident?

Can I upgrade my rental car while my vehicle is in the shop?

Exotic Car Rental

How much is it to rent an exotic car?

Can you rent an exotic car for a day?

Can you rent an exotic car for an hourly rate?

What are the requirements to rent an exotic or luxury car from Exotic Car Collection by Enterprise?

Can you rent an exotic car under 25?

Can you rent an exotic or luxury car for a wedding?

How does car subscription work?

Why sign-up for a car subscription service?

What is included with a car subscription?

What is the Subscribe with Enterprise cancellation policy?

Hotel Pioner

enterprise rent a car case study questions and answers

View prices for your travel dates

  • Excellent 0
  • Very Good 0
  • English ( 0 )

Own or manage this property? Claim your listing for free to respond to reviews, update your profile and much more.

Hotel Pioner - Reviews & Photos

IMAGES

  1. Crm Enterprise Rent A Car Case Study

    enterprise rent a car case study questions and answers

  2. ENTERPRISE RENT A CAR Case Solution And Analysis, HBR Case Study

    enterprise rent a car case study questions and answers

  3. Enterprise Rent a Car

    enterprise rent a car case study questions and answers

  4. Crm Enterprise Rent A Car Case Study

    enterprise rent a car case study questions and answers

  5. Crm Enterprise Rent A Car Case Study

    enterprise rent a car case study questions and answers

  6. Enterprise Rent-a-Car Case Study

    enterprise rent a car case study questions and answers

VIDEO

  1. When Enterprise DOESN'T Pick You Up

  2. CBSE class 10 maths : Case study based questions with solution in Malayalam

  3. Volvo S 60 enterprise rent car Braman BMW with Van 5613359459

  4. 4) Financial Modeling Lecture 4

  5. What is needed to rent a car from Enterprise?

  6. How KIA CARS is Destroying India car

COMMENTS

  1. Enterprise Rent-A-Car Case Study Solution [7 Steps]

    Managers at Enterprise Rent-A-Car case study have to assess whether their business can benefit from such government assistance and subsidies. Consumer protection - Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails ...

  2. Case study 3

    Case Study: Enterprise Rent- A- Car: Measuring Service Quality Kevin Kirkman wheeled his shiny blue BMW coupe into his driveway, put the gearshift into park, set the parking brake, and got out to check his mailbox as he did every day when he returned home. As he flipped through the deluge of catalogs and credit card offers, he noticed a letter from Enterprise Rent -A- Car.

  3. Enterprise Rent Risk Mgt Case Study

    Enterprise Rent-A-Car Case Study. Executive Summary Enterprise Rent-a-Car was founded in St. Louis, Missouri in 1957 by Jack Taylor when he realized the demand there was for short-term car rentals. From the onset, Taylor focused the business on the local rental market and placed a strong emphasis on the importance of customer service.

  4. Question: enterprise rent a car case study

    Solved enterprise rent a car case study | Chegg.com. Business. Operations Management. Operations Management questions and answers. enterprise rent a car case study.

  5. Solved The Final Project: Enterprise Rent-A-Car Case Study

    The Final Project: Enterprise Rent-A-Car Case Study is due in Module 8. To help you prepare for the project, review the information on the following web page: Recruitment and selction at Enterprise Rent-A-Car. Be sure to read all 6 pages of content and explore the Student resources on the right-hand side of the page.

  6. Enterprise Rent-A-Car Case Study Analysis & Solution

    Step 2 - Reading the Enterprise Rent-A-Car HBR Case Study. To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. Begin slowly - underline the details and sketch out the business case study description map.

  7. Enterprise rent a car case solution.docx

    View Homework Help - Enterprise rent a car case solution.docx from LBS BSCM at The University of Lahore - Defence Road Campus, Lahore. Case study Enterprise rent a car Questions & Answers 1. Using an

  8. PDF CAR RENTAL CASE STUDY

    car rental. case study. learn how plexus, an electronic manufacturing services company, was . able to drive significant savings while vastly improving the traveler experience and avoiding a tedious rfp process by working with corporate united and enterprise holdings inc. challenges & process . plexus was facing a number of issues when

  9. Solved Motivation at Enterprise Rent-A-Car Case Study- Word

    Answer the following Case Study questions- Word limit of 60-75 words per answer. 1. Apply Hertzberg`s Motivator-Hygiene theory to this case. 2. Apply Vroom`s Expectancy theory to this case. 3. How does Enterprise Rent-A-Car use a Total Reward Strategy to motivate employee performance. There are 3 steps to solve this one.

  10. ENTERPRISE RENT A CAR Harvard Case Solution & Analysis

    ENTERPRISE RENT A CAR Case Solution COMPANY BACKGROUND: The Enterprise Rent a Car Company is a service provider organization that initially started operating in the industry of its home country in the United States. The company was founded by Jack Taylor in St.Louis in the late 1950s and the initial operations of the organization were handled by a human resource of roughly 10 persons that were ...

  11. Marketing and product strategies for growth case study

    This case study illustrates how Enterprise Rent-A-Car has expanded its operations beyond its core business of car hire. The case study uses Ansoff's matrix to illustrate how it has developed its strategies to improve and grow the business, creating new products and extending its services into new markets.

  12. PDF Communication strategies to engage a variety of stakeholders

    Introduction. Enterprise Rent-A-Car is the UK's leading car rental company. The company offers daily and weekend car rental for private and business use. It also offers replacement vehicles following an accident. Enterprise has over 370 locations throughout the UK and over 90% of the UK population are within 10 miles of an Enterprise branch.

  13. Enterprise Rent-A-Car

    An industry adage held that "there are two types of rental car companies: those that lose money and Enterprise.". The company that would become Enterprise Rent-A-Car was started in 1957 in St. Louis, Missouri, by Jack Taylor. Taylor set up Enterprise offices in neighborhoods rather than at airports because he believed that Americans would ...

  14. Enterprise Rent-a-Car Case Study

    In 2016, Enterprise Rent-A-Car piloted the mobile software solution in select locations in the St. Louis market, the home of its worldwide headquarters. Coolfire integrated and aggregated Enterprise's existing operational investments, legacy systems, and processes into a central dashboard accessible on a tablet known as LaunchPad. The new ...

  15. Solved Recruitment and selection at Enterprise Rent-A-Car

    Your solution's ready to go! Our expert help has broken down your problem into an easy-to-learn solution you can count on. Question: Recruitment and selection at Enterprise Rent-A-Car Case Study Questions 1. Identify three reasons why Enterprise uses workforce planning. 2.

  16. Car Rental FAQs

    Car Rental Frequently Asked Questions (FAQs) Have a question about car rental? Browse the topics below or click on one of the questions to find an answer and get on the road! For quick tips on car rental, check out our car rental guide. Topics. General Car Rental Questions Discounts and Promotions Mileage and Authorized Driving Areas

  17. Chapter 06: Recruiting High-Quality Talent: Aplia Assignment

    Check all that apply. - Employees who are promoted from within tend to perform better than employees who are recruited externally. - Recruiting from within shows employees that there is a career path for them to follow within the company. 1: Strategic recruiting 2: Labor markets 3: Technology and recruiting 4: Internal recruiting sources 6 ...

  18. Local Handyman Services in Elektrostal'

    Search 42 Elektrostal' local handyman services to find the best handyman service for your project. See the top reviewed local handyman services in Elektrostal', Moscow Oblast, Russia on Houzz.

  19. Custom Fireplace Contractors & Installers in Elektrostal'

    Search 151 Elektrostal' custom fireplace contractors & installers to find the best fireplace contractor for your project. See the top reviewed local fireplace services and installers in Elektrostal', Moscow Oblast, Russia on Houzz.

  20. Solved Case study: Recruitment plan of Enterprise Rent-A ...

    Computer Science questions and answers. Case study: Recruitment plan of Enterprise Rent-A- Car This case study is based on a recruitment plan for a manager trainee position in an American based company known as Enterprise Rent-A- Car. It highlights the roadmap for staffing a manage trainee's position.

  21. Yantar City

    Rental Cars. See all Elektrostal car hire. 71 Restaurants. within 10 kilometers. View on map. Restaurant Khalif. 253. ... • Try changing or clearing your search to read questions and answers. Write your review. What was your hotel experience like? Write a review. Share your best travel photo.

  22. Solved Recruitment at Enterprise Rent-A-Car An Enterprise

    Question: Recruitment at Enterprise Rent-A-Car An Enterprise Rent-A-Car case study Enterpise Rent-A-Car (Enterprise) was founded by Jack Taylor in 1957 in the basement of a car deslertip in St Louis in the USA. The basiness began with only seven cars the Larjes car rental business in North Americs with more than 7,000 offices in the more than ...

  23. Hotel Pioner

    Many travellers enjoy visiting Summery House A.I. Morozova (8.3 km) and Shirokov House (12.1 km). See all nearby attractions. Elektrostal. Hotels. More. Hotel Pioner in Elektrostal, Russia: View Tripadvisor's unbiased reviews, photos, and special offers for Hotel Pioner.