Example answer:.
I think that my country has problems with pollution to the environment like all other countries. This problem is normal for Russia. We have big problems with transport because there are too much cars in our country. And because of that we have problems with atmospeer, air in my city and in all Russia is really dirty and sometimes I can’t make a sigh because it smells around me and of course around that cars on the road. I’ve heard about tradition of one country. They don’t go anywhere by car one day a month or a year, they just use bycicle or their feet. I think it could be very good if we had a tradition like that.
So, what about the rivers and the seas? Yeah, there are some really good and clean rivers and seas where you can go, but there are not many of them. Once I saw the river OB in my city, it was about two years ago but I stil remember that in some places it was not blue, it was green or purple I didn’t really understand because it had different colours.
I don’t know what should we do. Maybe we should just open our eyes and look what we did. But Russian people don’t care about the world around them many people care only about themselves an that’s all.
So, the best idea is look around and try to do something good for our planet and for us and our children.
Practice, write & improve, examiners comments & grade:.
3 | All content is relevant to the task but the target reader is on the whole informed rather than fully informed as, the central question as to whether or not the problems can be solved has not really been addressed. The candidate discusses the environmental impact of transport and the cleanliness of rivers, and provides one suggested solution for the problem of transport (They don’t go anywhere by car one day a month). The writer’s opinion is clear in I think it could be very good if we had a tradition like that. No solutions are discussed for rivers and seas, and no third aspect of environmental damage is provided. | |
| 3 | The conventions of essay writing are used; there is an opening statement and a development of the subject matter, with a conclusion at the end. The register is suitably neutral for the most part, although the use of a colloquial yeah is not consistent with the rest of the essay. The essay is written for the most part in an objective way, but there is use of personal, subjective examples (Once I saw the river; I can’t make a sigh), which lessen the impact of the bigger problems. The target reader’s attention is held and straightforward ideas are communicated |
3 | The text is generally well organised and coherent. It is separated into paragraphs and the punctuation is generally used effectively, although there are some long sentences (And because of that we have problems with atmospeer, air in my city and in all Russia is really dirty and sometimes I can’t make a sigh because it smells around me and of course around that cars on the road). There is a variety of linking words (because; and; So; because of that) and some cohesive devices such as referencing pronouns, relative clauses and rhetorical questions to connect the ideas within the text. | |
3 | There is a range of everyday vocabulary used appropriately, and although there are errors, they do not impede communication (atmospeer; bycicle; sigh). There is a range of simple and some more complex grammatical forms: past and present verb forms are used with a good degree of control. |
To begin with pollution and damage to the environment is the most serious and difficult problem for countries of all over the world. Scientists of different countries predict a global ecocatastrophe if people won’t change their attitude to our planet.
First of all a huge damage to the environment brings a transport. People can’t imagine their living without cars, buses, trains, ships and planes. But it’s an open secret that one of disadvantage of these accustomed things is harmful exhaust. Needless to say that use of environment friendly engines helps us to save atmosphere from pollution.
In addition to this our rivers and seas are in not less danger situation. It’s a fact of common knowledge that numerous factories and plants pour off their waste to ponds. Obviously that cleaning manufacturing water helps to avoid extinction of ocean residents.
Apart from this I’m inclined to believe that every person can and must contribute to solving this important problem. Doing a little steps for protection our environment every day we will be able to save our Earth. And it’s a task of each of us.
4 | All content is relevant to the task. However, the target reader is on the whole informed, rather than being fully informed. Both numbered points (transport; rivers and seas) are referred to with some discussion of the problems caused (harmful exhaust; factories which pour off their waste to ponds) and some limited mention of solutions. No tangible 3rd aspect of environmental damage is discussed. While the writer does conclude with a strong statement of opinion (every person can and must) the reader is not fully informed on the solutions proposed (Doing a little steps for protection our environment every day we will be able to save our Earth) | |
| 3 | The essay is written in a consistently neutral register and the format is appropriate for the communicative task, using more formal language to introduce the ideas within the text (To begin with; First of all; It’s a fact of common knowledge). There is a clear essay structure with an opening statement, topic paragraphs and a conclusion which sums up the writer’s point of view. Straightforward ideas are communicated to the target reader but when more complex ideas are attempted these are sometimes not as successful (Obviously that cleaning manufacturing water helps to avoid extinction of ocean residents). |
3 | The text is generally well organised and coherent, using a variety of linking words and cohesive devices, particularly to introduce the ideas throughout the text (To begin with; In addition to this; Needless to say; Apart from this). The essay is clearly organised into paragraphs, which each deal with one idea. Occasionally the followup examples are not as clearly connected as they could be. For example, they discuss how factories pollute pond water and then offer a solution which would help ocean residents | |
3 | There is a range of everyday vocabulary used appropriately with some attempt to use more sophisticated lexis (a global ecocatastrophe; atmosphere; common knowledge; factories and plants; inclined to believe; must contribute to solving). There is a range of simple and some more complex grammatical forms used, and although there are errors, these do not impede communication (a huge damage; People can’t imagine their living without cars; one of disadvantage; in not less danger situation). |
DEVELOPMENT VS ENVIRONMENT
If we surf the web looking for pollution and environmental catastrophes, we will find out that every country in the world suffers them. This is a natural consequence of the struggle between development and environment.
If a country decided to live isolated from the rest of the world, living on what it can naturally grow and produce, it surely wouldn’t be highly polluted. But we all want exotic food and technological items from all over the world, so we have to pay the price.
Investing on electrical transport would benefit the environment a lot. Even more if this electricity came from a natural source of energy like wind, rivers and solar boards. It’s difficult to achieve this because petrol companies will fight against these actions.
We also have to take care of our rivers and seas. We all have heard about factories throwing highly toxic substances to rivers, without minimizing their poisoning effects. A really strict law should be applied to fine these factories and make them change their policy.
But what about ourselves? We also can do a lot! If, when possible, we bought larger packs of food, we would be producing less rubbish. And this is only an example!
5 | All content is relevant to the task and the target reader is fully informed. Transport is discussed with suggestions of how using different forms of transport would help the environment (Investing on electrical transport would benefit the environment a lot). The candidate then evaluates the suggestion (It’s difficult to achieve this …). Water pollution is described and a solution is offered (A really strict law should be applied to fine these factories). The writer’s opinion is clear in the choice of modal should. A third aspect (waste reduction) is introduced in the final paragraph with a suggestion about how to achieve this (If, when possible, we bought larger packs of food …). The writer’s opinion is expressed clearly (We also can do a lot!). | |
| 5 | The conventions of the essay format are used effectively to hold the target reader’s attention. There is an introductory paragraph which outlines the issues in general terms, and the concluding paragraph sums up in more concrete terms, what we, the readers can do to help. The register is consistently appropriate and the subject matter is dealt with in an objective manner, for example Investing on electrical transport; If a country decided. Straightforward and complex ideas are communicated (It’s difficult to achieve this because petrol companies will fight against these actions). |
4 | The essay is well organised and coherent, using a variety of cohesive devices. The paragraphs are introduced in a variety of ways, using grammatical structures rather than obvious linkers (If we surf the web; If a country decided; Investing on; We also have to; But what about). More could be done to link across the paragraphs, to make them less independent, but the overall effect is of a cohesive text. | |
5 | There is a wide range of vocabulary, including less common lexis used appropriately (environmental catastrophes; highly polluted; exotic food; highly toxic substances; minimizing their poisoning effects; change their policy). There is a range of simple and complex grammatical forms used with a good degree of control and flexibility to convey certain ideas succinctly. There are minimal errors which do not impede communication. |
In your English class you have been talking about the fashion industry. Write an essay using all the notes and giving reasons for your point of view. |
In today’s world, the fashion industry has a strong importance in people’s lives. The fashion industry say to the society what to wear and creates new types of clothes all the time.
Some people claim that the fashion industry has a bad effect on people’s lives, they say that the fashion industry creates clothes that the society has to wear. Furthermore, the clothes’ price is extremely high and people, who can’t afford it, should not be in the society.
In the other hand, the fashion industry guide the people to be in a good appearance, because, nowadays, the appearance of the person is more important than the person itself.
In my opinion, the fashion industry doesn’t has a bad influence on people’s lives. It’s something which was created to help people what to wear.
5 | All content is relevant and the target reader is fully informed. The essay discusses the role of the fashion industry and expresses some negative aspects (nowadays, the appearance of the person is more important than the person itself) and also cost (the clothes’ price is extremely high). The candidate also expresses their own idea, suggesting that the fashion industry has a lot of influence on people (say to the society what to wear). The candidate concludes the essay with an opinion, which sums up the main points made. | |
| 2 | Some of the conventions of essay writing are used appropriately. The register and tone are consistently formal and there are some expressions which are appropriate for an essay (In today’s world; Some people claim; Furthermore; In my opinion). There is also an introduction and a conclusion. Although straightforward ideas are communicated, the target reader’s attention is not always held. For example, the final paragraph attempts to sum up the main points, but the ideas are not clearly expressed. |
2 | The text is generally well organised and coherent. There is a clear structure to the text with an introduction, main body and conclusion. Paragraphs are used for the development of ideas. The text is connected using linking words and a limited number of cohesive devices, some of which are misused. More use of pronouns would limit the repetition of key phrases. | |
2 | There is a range of everyday, topic-specific vocabulary, which is used appropriately (creates new types of clothes; Some people claim; extremely high; is more important than). Simple grammatical forms are used with a good degree of control, although the use of verbs in the third person is not consistent. There are attempts to express ideas using a range of grammatical forms, passives and modals for example, but these are less successful (people, who can’t afford it, should not be in the society; the fashion industry guide the people to be in a good appearance; It’s something which was created to help people what to wear). Errors are noticeable but meaning can still be determined. |
Fashion industry is very a discussed subject nowadays: they create and design new clothes everyday in order to satisfy some people needs.
There are many people who claim that the fashion industry is important and good for society. According to them, this industry design beautiful clothes and thanks to that every person can wear shirts, trousers or any acessory which is on today’s fashion.
On the other hand, the fashion industry in some people opinion, controls the market of clothes and because of that they can’t wear what they want to. In addition, the industry can increase the price of clothes, forcing people who don’t want to be “oldfashioned” to buy and pay a large amount of money to keep “beautiful”.
In my opinion, we can’t let the fashion industry decide what we must or musn’t wear. We shouldn’t judge people for its appearance,because that is not important. We must wear whatever we like, want and feel confortable with.
5 | All content is relevant to the task and the target reader is fully informed. The candidate discusses the importance of appearance in terms of fashion (this industry design beautiful clothes and thanks to that …) and concludes that We shouldn’t judge people for its appearance. The negative aspect of the price of clothes is mentioned and an opinion given on how this affects people’s choice (forcing people … to buy and pay a large amount of money to keep “beautiful”). A third aspect states how choice for consumers is limited due to the fashion industry’s control over design and the market (the fashion industry in some people opinion, controls the market of clothes) | |
| 3 | The conventions of essay writing are used appropriately. There is an introduction, topic paragraph and a conclusion. The register is appropriate for the task, using generally neutral language to discuss both positive and negative aspects of the question. Straightforward ideas are communicated, using some appropriate language (in order to; According to them; the industry can increase) to introduce the ideas, and to hold the target reader’s attention. |
4 | The essay is well organised and coherent. There is a clear overall structure and the ideas are linked across sentences and paragraphs using referencing, substitution and paraphrasing to avoid repetition. There are a variety of appropriate linking words and cohesive devices (many people who; According to them; this industry; thanks to that; On the other hand; In addition; In my opinion). | |
3 | A range of everyday, topic-specific vocabulary is used appropriately (to satisfy some people needs; good for society; controls the market; forcing people) but some errors do occur with less common lexis and expressions (on today’s fashion). A range of simple and some complex grammatical forms is used with a good degree of control (can increase the price of clothes, forcing people who don’t want to be). There are some repeated errors with prepositions and third person verbs, but these do not impede communication. |
The society we live today is characterised by technology in constant development, fast speed processes, information travelling and getting to people at a blink of an eye and a complex web of social networking. In this context, the fashion industry is becoming increasingly important and having a more and more paramount role in our lives.
On one hand, the fashion industry is undeniably a source of profit and income. It hires millions of people all over the world and generates millions of dollars every year. Furthermore, such profitable business is also believed to be able to spread and make known the culture of a people, encouraging and enhancing a better understanding of each other.
Nevertheless, for those who are neither impressed nor motivated by numbers and figures, the fashion industry is seen as one which segregates people, isolating those who not fit their laws and commands. It is stated that people place too much importance on appearance and the material, world, sadly true, and the fashion industry just spurs on such situation. Moreover, not only are the costs of fashion item unrealistically high, it is thought to be a money better spent on more pressing issues, such as poverty and hunger.
I do believe that the fashion industry, as it is today, has a harmful effect, because it values a minority of people in detriment to the majority. However, it has such a wide reach that, it put into a good use, it can save lives.
5 | All content is relevant to the task and the target reader is fully informed. The candidate presents a balanced argument, discussing their own idea first that the fashion industry is important as it provides jobs and income for a huge number of people. The essay then discusses the negative aspect of the fashion industry in relation to appearance (the fashion industry is seen as one which segregates people; people place too much importance on appearance). Finally, the high cost of fashion is mentioned in relation to the price of clothes and it is suggested that money could be better spent on social issues rather than on fashion. | |
| 5 | The conventions of essay writing are used effectively to hold the target reader’s attention. The register and tone are consistently appropriate and there is a range of suitable expressions which introduce both positive and negative aspects of the question, which are balanced throughout the essay. Straightforward and more complex ideas are communicated, making links between the importance of fashion in consumers’ lives and how the fashion industry affects people, communities and wider society (the fashion industry is undeniably a source of profit and income. It hires millions of people all over the world; it values a minority of people in detriment to the majority). |
5 | The essay is well organised and coherent. There is a clear overall structure and the ideas are linked effectively across paragraphs and sentences through the use of paraphrasing, substitution, ellipsis and referencing (In this context; It hires; such profitable business is also believed; Nevertheless, for those who; sadly true; such situation; not only are). Organisational patterns are used to generally good effect, for example links are made between fashion and industry, fashion and finance and fashion and society throughout the text, making clear connections between the separate aspects. | |
5 | There is a range of vocabulary, including less common lexis which is used appropriately in most cases (is characterised by; at a blink of an eye; paramount role; undeniably; the culture of a people; enhancing; neither impressed nor motivated; segregates; isolating; in detriment to). A range of simple and complex grammatical forms is used with control and flexibility to express more complex ideas. Although there are some errors, these mainly occur when more ambitious language is attempted and do not impede communication. |
In your English class, you have been talking about learning languages. Now your English teacher has asked you to write an essay for homework. Write an essay using the notes and giving reasons for your point of view.
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“There are more reasons to learn a foreign language than to pass a test”
Everything around us revolves around language(s), it is the most important thing in our lives. Society would just not function without it. They are It is our future and I would personaly love to learn as many as I possibly can.
Not everything in life is done because it is necessary. Learning a new language can be a lot of fun. Many people only do it as a hoby, or their knowledge is something that brings them pride and pleasure.
Secondly, we have people who do it simply to challenge themselves. Truly I believe that having a great outcome that stems from your hard work and dedication to learn something new is a wonderful way to challenge prove your ability to yourself and others. Then there is travelling. It is very important to be able to understand and have a conversation with someone abroad, unless you would like to get lost or worse.
To conclude, I think that learning a new language is an amazing thing no matter why you do it. It is always better to do things out of enjoyment, but even if you do it for a test, that knowledge will always be useful.
5 | All of the content is relevant to the task. The candidate has discussed pleasure, personal challenge and travel as different motivations for learning a language, so the target reader is fully informed. | |
| 5 | The conventions of the essay genre have been used effectively to hold the target reader’s attention. Straightforward and complex ideas have been communicated: |
4 | The text is well organised and coherent, using a variety of linking words and cohesive devices: | |
4 | A range of vocabulary, including less common lexis, is used appropriately: A range of simple and some complex grammatical forms has been used with control and some fexibility: The errors do not impede communication: … |
Learning a a foreign languages is very important nowadays. English, in particular, is essential because it allows is spoken all over the world. That’s the reason why we start studying it from the age of six years old. Going abroad and being able to speak to native people is very satisfying and that’s why I want to improve my knowledge about foreign languages.
I decided to take this exam to know how high my level of English is, but also because I need this certification to go abroad next summer. I really want to come back to Cornwall, an amazing region in the South-West of England. I’ve been there twice with my family, but now I want to go alone. Only being there to England I can really improve my English comprehension and speaking skills.
Fortunately I can will have some English lessons which taught in English at university and I can’t wait for it because it will be an interesting challenge for me. Studying foreign languages is essential to live and to travel. It isn’t simple and I surely have to challenge myself everyday, but the result is so satisfying that we I can’t do without it.
3 | There is some minor irrelevance here, since the focus of the discussion seems to be the candidate’s personal experience and motivation, and the points about learning for pleasure and personal challenge are only incidentally addressed. The target reader is on the whole informed. | |
| 4 | The conventions of the essay genre have been used to hold the target reader’s attention. Straightforward and some complex ideas have been communicated: |
3 | The text is generally well organised and coherent, using a variety of linking words and cohesive devices: | |
4 | A range of vocabulary, including less common lexis, has been used appropriately: A range of simple and complex grammatical forms has been used with a good degree of control: The errors do not impede communication: |
In your English class you have been talking about learning history at school. Now, your English teacher has asked you to write an essay. Write an essay using all the notes and giving reasons for your point of view.
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A very common topic that is being discussed nowadays is wether schools should teach subjects that some may consider useless later in life. A clear example is history, since it is quite difficult to learn and does not help us in day-to-day activities.
However, many people do not realize the importance of it or that it affects our lives today. For example, our political system would not be this way if it weren’t for the Ancient Greeks, numerous politicians and wars who helped shape democracy and our constitution. Yet it is still thought that it’s useless.
In addition, it is very important that we never forget about our past since we must know where we were standing years ago. Moreover, there are some things, such as World War II, that we have to remember to prevent them from happening again. We should also know where we we were standing a century ago: our origins, our identity. The more you learn about your ethnicity, the better.
All in all, I think that it is extremely important to learn about one’s own country’s history. Anyone who gets the chance to do this should not waste it, since they are very fortunate to have this opportunity
5 | All content is relevant to the task and the target reader is fully informed. The first two points have been discussed together in detail and a third point, about origins and identity, has been included. | |
| 5 | The conventions of essay writing have been used effectively to discuss the issues in an informed manner. Straightforward and some more complex ideas, for example the point about the Ancient Greeks and the closing statement, are communicated using an engaging tone which is suitable for a wide audience and which holds the reader’s attention throughout. |
5 | The text is well organised and coherent and makes effective use of a variety of cohesive devices to skilfully connect ideas both within and across sentences and paragraphs. Some organisational patterns are used to good effect, for example the parallel short statements ending the third and fourth paragraphs. | |
5 | There is a range of vocabulary, including less common lexis (numerous politicians; shape democracy and our constitution; our origins, our identity; your ethnicity) used appropriately. There is a range of simple and complex grammatical forms used with control and flexibility. Errors, mainly related to less common lexis, are minimal. |
This article was originally published by members of the Wilson College of Textiles’ Fashion Textile and Business Excellence Cooperative .
Nearly every industry is poised to undergo an unprecedented transformation with the introduction of artificial intelligence (AI). AI, in simple terms, refers to technology, often in the form of computer programs, designed to replicate the human brain’s ability to perform tasks and continuously improve.
Generative AI, powered by deep learning algorithms, is making a significant impact on fashion brands. This advanced technology has the capacity to comprehend patterns within data and generate entirely new examples of text, images and even video (Bain, 2023).
Because of its ability to create new content, the fashion industry is integrating its technology into nearly all of its processes in some way, from design and product descriptions to product recommendations and 3D design (Mcdowell, 2023a). Table 1 provides a few real-world examples of how AI is already being used in the industry.
Table 1. Applications of Generative AI in the Fashion Industry
Category | How it works | Example |
---|---|---|
Fashion Design | • Transforms textual descriptions or uploaded images into illustrations • Adjusts these designs before production | • Cala’s tool with DALL-E technology • Tommy Hilfiger’s AI-Assisted Design Collaboration with IBM and the Fashion Institute of Technology • Project Muze by Google and Zalando |
Visual Content and Marketing Imagery | • Generates advertising and marketing content using given parameters or inputs • Text, images and videos are common outputs | • Stitch Fix’s AI visuals • Casablanca’s Spring/Summer 2023 campaign • Revolve’s AI-driven ad campaign |
Copywriting | • Generates copy based on keywords and instructions provided by the user • Streamlines the process of creating product descriptions, marketing emails and other written content | • Adore Me’s AI optimization • Product descriptions for Search Engine Optimization (SEO) |
Shopping Assistants | • Utilizes natural language processing to interact with customers as chatbots • Offers product recommendations and provides information | • Kering’s experimental KNXT platform • Luxury personal shopper powered by ChatGPT |
Generative AI has the power to revolutionize fashion design. Designers can harness AI image generators like DALL-E, Midjourney or Stable Diffusion to bring their creative visions to life.
Cala, a supply chain startup, was the first group to harness AI in the design creation process for fashion brands. In January 2023 it introduced a tool that allows users to describe their design ideas in text or upload images which AI will then transform into illustrations or realistic images. Users can then fine tune these designs before turning them into physical products. This tool marks a pioneering use of the DALL-E API in the fashion industry, enabling the creation of clothing, accessories, shoes and lifestyle products based on descriptions or images (OpenAI, 2022).
Apparel brands are also leveraging this technology. Tommy Hilfiger collaborated with IBM and the Fashion Institute of Technology on a project named Reimagine Retail . This initiative aimed to give retailers a competitive advantage in the speed of forecasting emerging design trends by analyzing a vast array of data from images and fabrics to colors (Saunders, 2019).
While generative AI empowers designers to explore new concepts and ideas rapidly by generating various design variations, there are limitations to the technology. Manual editing and adjustments are often necessary as AI cannot turn all concepts into finished products. Concerns regarding intellectual property may also arise as some AI-generated designs could be based on copyrighted work. Legal issues in this area are still evolving, prompting brands to involve their legal teams and establish guidelines (Bain, 2023).
Generative AI tools are serving as valuable assistants to marketing teams, streamlining the writing process for product descriptions and marketing emails. Copywriters input keywords and instructions and AI generates copy that can be edited as needed, enabling brands to produce written content more efficiently.
The lingerie brand Adore Me has been using AI tools to optimize product descriptions for Search Engine Optimization (SEO) to make them more likely to appear at the top of search engine results (Mcdowell, 2023a). Adore Me and other brands using AI this way report dozens of hours in time savings.
Using AI’s potential to personalize content at a one-to-one level requires businesses to have structured first-party data and robust data privacy measures (Bain, 2023). For now, human oversight is still required, and web teams will likely need to make adjustments to established workflows in order to incorporate AI.
Generative AI is also being applied to create visual marketing content.
Stitch Fix uses AI to curate personalized clothing recommendations for customers and is exploring how it could use DALL-E 2 to visualize garments tailored to individual preferences for color, fabric and style (Davenport & Mittal, 2022). French fashion house Casablanca Paris is also implementing AI. It collaborated with the British photographer and AI artist Luke Nugent for its Spring / Summer 2023 campaign. The AI-generated images blended dreamlike backdrops with cutting edge technology.
Fashion brands can benefit from reduced production times, cost savings and increased creative freedom by using AI-driven innovations to develop visual assets for marketing and ad campaigns. However, ensuring that AI-generated images accurately represent products can be tricky as the output may differ from the original product photos (Bain, 2023; Mcdowell, 2023a).
Many retailers are also using generative AI as online shopping assistants, commonly known as chatbots. These chatbots use natural language processing to understand and respond to customer questions or even make personalized product recommendations (Zeng et al., 2023). For instance, within Kering’s experimental KNXT platform, a luxury personal shopper powered by ChatGPT provides tailored recommendations and insights to users based on specific contexts (Mcdowell, 2023b).
Despite these advantages, chatbot technology still has room for improvement. It may struggle to suggest the right products due to inventory constraints or provide somewhat generic styling suggestions. However these chatbots are a work in progress, and companies are confident that their AI tools’ language capabilities will continue to improve as they gather more data and user feedback.
As the fashion industry evolves, generative AI-driven chatbots have the potential to revolutionize the way customers interact with brands, offering increasingly personalized and efficient services.
Businesses in the fashion, textile and apparel space can no longer be ambivalent or willfully ignorant about AI. They must do the research and reflection needed to develop a clear organizational stance on AI or risk getting left behind.
Organizational strategies for AI need to go beyond looking at the future trajectory of AI. Executives must set up clear objectives around how to integrate the technology into their workflows.
The customer base of each brand will be central to a successful AI strategy. This means understanding both their attitudes towards AI as well as their preferences and expectations.
Bain, M. (2023, June). The complete playbook for generative AI in fashion . The Business of Fashion. file:///C:/Users/Min/Downloads/Generative%20AI%20in%20fashion%20June%202023%20BoF.pdf
CALA. (n.d.). CALA. https://ca.la/
Davenport, T.H., & Mittal N. (2022, November 14). How Generative AI Is Changing Creative Work . https://hbr.org/2022/11/how-generative-ai-is-changing-creative-work
Jin, B., & Shin, D. (2021). The power of the 4th Industrial Revolution in the fashion industry: What, why and how has the industry changed? Fashion & Textiles, 8 (31) https://doi.org/10.1186/s40691-021-00259-4
Mcdowell, M. (2023a, June 9). Gallery: Generative AI in fashion and beauty . Vogue Business. https://www.voguebusiness.com/gallery/gallery-generative-ai-in-fashion-and-beauty
Mcdowell, M. (2023b, April 25). With generative AI, luxury hopes to finally crack digital clienteling . Vogue Business. https://www.voguebusiness.com/technology/with-generative-ai-luxury-hopes-to-finally-crack-digital-clienteling
OpenAI, (2022, November). DALL-E API Now Available in Public Beta . https://openai.com/blog/dall-e-api-now-available-in-public-beta
Saunders K. (2019, April 23). IBM and FIT Announce Collaboration to Help Build the Creative Fashion Workforce of the Future . IBM. https://newsroom.ibm.com/2019-04-23-IBM-and-FIT-Announce-Collaboration-to-Help-Build-the-Creative-Fashion-Workforce-of-the-Future
Zeng, N., Vignali, G., & Ryding, D. (2023). Understanding the Application of AI-enabled Chatbots in Luxury Fashion Retailing. In The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies (pp. 369-388). Springer.
Modern fashion has grown bigger in the last 20-30 years. The modern industry is expanding and the competition is big. A lot of new brands are popping up. Meanwhile, everyone is getting more money to his or her disposal. Because of that, the consumers want expensive clothes and designer labels, and it's often the look and the brand that counts rather than the quality and usefulness. Young people today, are very aware of the modern fashion. It is very important for young people to wear the right cloth, and it is very important that it is the right brand. It is important to show, that you wear the right brands and you can afford it, so that you don't become an outsider. Young people often judge people on what they wear. This situation is very bad because a lot of people become outsiders. Maybe because they cant afford the cloth or because they are not interested in fashion. Then they can't get in a group because of the cloth they wear. This progress isn't good and causes great damage on a lot of young people. A lot of people insist in using school uniforms. That solution would probably solve the problem, but I don't think that the Danish mentality would fit in. In England it's possible, because they have a very "correct" mentality and their lifestyle is based on traditions. Everyone has to be interested in fashion to be slick. Today the fashion is changing very quickly. New collections are popping up very often and the designers are eager to launch new cloth. The consumers are almost forced to buy the cloth that is "in". Although their old cloth isn't worn up, they throw it all out and buy new and fashionable cloth. And the cloth is very expensive today. Almost everyone invests in expensive cloth and sportswear, like Nike and Adidas. If you want to find shoes that are "in", you can easily end up paying 800-1000 Kr. That's ver ...
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Fashion product planner, manufacturer’s representative.
This paper is designed to identify and describe three careers in the fashion industry that I consider the most attractive and exciting. To detect the jobs that would fit me personally, I tried to analyze myself, my character traits, natural qualities, most significant interests. As a result, I came up with three professions that, in my opinion, would be suitable for me. They are Trend Forecasting, Fashion Product Planning, and Manufacturer’s Representative.
A trend forecaster’s job is to conduct research on fashion trends and predict the ones that are to come up in the nearest future. The professional of this kind needs to stay connected continuously with the rest of the world and all of its sides to influence fashion. Trend forecasters monitor the moods and events in the world; they follow the pulse of fashion and everything it depends on. In the contemporary world, trend forecasters rely mainly on the virtual connection. The Internet is an excellent source of complete information concerning fashion trends and events that shape them, such as art, culture, history, technological progress, latest designs, and people. The internet is the perfect means of connection between the trend forecaster and their field of work. The other sources of information for these professionals are market research, communication with designers and peers, monitoring the results of fashion leaders, and fashion shows, informing the forecasters about the latest trends concerning fabric and fiber. The tasks trend forecasters perform are very important for the companies they work for because their predictions are the basis for the future orientation and directions for the whole business. This way, this job carries many responsibilities and pressures. The incorrect forecast may lead to a severe loss of revenue for fashion companies.
A fashion product planner’s primary function is to determine which raw materials will be needed for the manufacturing of the desired product and buy them. A fashion product planner’s responsibility is to carefully break down the process of product making into parts and order all of the materials required. To collect all of the information about the future needs for the product, the fashion product planner needs to be in contact with departments such as design and product development, learn about the sales rates of each product, be in communication with the suppliers of the materials to know if all the parts are available for order, be aware of forecasts of future and past sales, the level of demand, scheduling and monitoring the work process, and be able to calculate it all and meet the deadline. Basically, fashion product planners maintain order and organize the process of manufacturing; their planning is the basis of the success of the whole business and its products. The characteristics of a person pursuing this profession include the knowledge of several different languages and the ability to communicate very well and stay connected with the offshore suppliers.
The duty of a manufacturer’s representative in the sphere of fashion is to market and sell the lines of clothes. It is not enough to just produce high-quality goods; it is vital to be able to introduce them to the customers in a way that makes them popular and attractive. This is the key to success, and this is what the manufacturer’s representatives do. This career is based on very skillful communication. In order to be able to sell a product of any kind, a sales representative needs to be aware of its advantages and disadvantages, learn the customers they target and their primary needs concerning the product marketed, develop trust and partnership, maintain connections. The manufacturer’s representative has a duty to arrange meetings with customers, who are mainly retail buyers that own websites or stores. Such clients are interested in investing only in successful lines of clothes, which would bring a good income. This is why the representative is obliged to introduce the products of the manufacturers in the best way possible. Besides, the primary key to the success of a manufacturer’s representative is the connections; the satisfied buyer will return and repeat business, making the revenue of the manufacturer and the reputation of the representative higher. The representative has to remember that all of the clients are different, so the same line may be presented in various ways to several retail buyers.
In conclusion, all of the careers selected for this paper include a lot of responsibilities and pressure. They require people ready to face challenges, able to work hard, and be resistant to stressful conditions. They also are based on planning, calculations, and preparations. People working in these professions are very organized and busy; they have to take care of a lot of details and aspects of their elaborate plans, take into consideration multiple possibilities, and work around various obstacles. In my opinion, some of the essential traits for professionals of all three kinds are flexibility, reliability, excellent communication skills, endurance, and knowing how to plan.
IvyPanda. (2021, January 25). Careers in the Fashion Industry. https://ivypanda.com/essays/careers-in-the-fashion-industry/
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IvyPanda . 2021. "Careers in the Fashion Industry." January 25, 2021. https://ivypanda.com/essays/careers-in-the-fashion-industry/.
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By Roger Wicker
Mr. Wicker, a Republican, is the ranking member of the U.S. Senate Armed Services Committee.
“To be prepared for war,” George Washington said, “is one of the most effectual means of preserving peace.” President Ronald Reagan agreed with his forebear’s words, and peace through strength became a theme of his administration. In the past four decades, the American arsenal helped secure that peace, but political neglect has led to its atrophy as other nations’ war machines have kicked into high gear. Most Americans do not realize the specter of great power conflict has risen again.
It is far past time to rebuild America’s military. We can avoid war by preparing for it.
When America’s senior military leaders testify before my colleagues and me on the U.S. Senate Armed Services Committee behind closed doors, they have said that we face some of the most dangerous global threat environments since World War II. Then, they darken that already unsettling picture by explaining that our armed forces are at risk of being underequipped and outgunned. We struggle to build and maintain ships, our fighter jet fleet is dangerously small, and our military infrastructure is outdated. Meanwhile, America’s adversaries are growing their militaries and getting more aggressive.
In China, the country’s leader, Xi Jinping, has orchestrated a historic military modernization intended to exploit the U.S. military’s weaknesses. He has overtaken the U.S. Navy in fleet size, built one of the world’s largest missile stockpiles and made big advances in space. President Vladimir Putin of Russia has thrown Europe into war and mobilized his society for long-term conflict. Iran and its proxy groups have escalated their shadow war against Israel and increased attacks on U.S. ships and soldiers. And North Korea has disregarded efforts toward arms control negotiations and moved toward wartime readiness.
Worse yet, these governments are materially helping one another, cooperating in new ways to prevent an American-led 21st century. Iran has provided Russia with battlefield drones, and China is sending technical and logistical help to aid Mr. Putin’s war. They are also helping one another prepare for future fights by increasing weapons transfers and to evade sanctions. Their unprecedented coordination makes new global conflict increasingly possible.
That theoretical future could come faster than most Americans think. We may find ourselves in a state of extreme vulnerability in a matter of a few years, according to a growing consensus of experts. Our military readiness could be at its lowest point in decades just as China’s military in particular hits its stride. The U.S. Indo-Pacific commander released what I believe to be the largest list of unfunded items ever for services and combatant commands for next year’s budget, amounting to $11 billion. It requested funding for a raft of infrastructure, missile defense and targeting programs that would prove vital in a Pacific fight. China, on the other hand, has no such problems, as it accumulates the world’s leading hypersonic arsenal with a mix of other lethal cruise and attack missiles.
Our military leaders are being forced to make impossible choices. The Navy is struggling to adequately fund new ships, routine maintenance and munition procurement; it is unable to effectively address all three. We recently signed a deal to sell submarines to Australia, but we’ve failed to sufficiently fund our own submarine industrial base, leaving an aging fleet unprepared to respond to threats. Two of the three most important nuclear modernization programs are underfunded and are at risk of delays. The military faces a backlog of at least $180 billion for basic maintenance, from barracks to training ranges. This projects weakness to our adversaries as we send service members abroad with diminished ability to respond to crises.
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Business students who look for academic paper topics have a great variety of subjects to choose from. International business research paper topics are one of the options. We’ve gathered the collection below to inspire you and give you some ideas about your future paper. You can also check out our examples of business research papers – follow the links in our list!
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See our best essay writing tips to help you write an attractive, attention-grabbing essay. 9 Writing Prompts For Essays About Fashion. To assist you with your essay, we've compiled nine exciting writing prompts you can use: 1. Fashion Trends and Women. Some women follow fashion trends religiously. They are also more conscious of their ...
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Reading: Student essay on fast fashion. The link below opens a version of the sample essay formatted in MLA 8th edition: Fast Fashion sample student research essay.pdf. Maroua Abdelghani and Ruri Tamimoto. Professor X. Advanced Reading and Writing. 22 February 2022.
Fashion is one of the most critical industries in our world today. Style has become one of the primary ways in which people express their personality and distinguish themselves from those around them. With every New Year which comes and goes, new fashions arrive on the scene, and they all endeavor to be more colorful and fashionable than those ...
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2 List of Research Topics On Fashion. 2.1 Fast Fashion Research Questions. 2.2 Sustainable Fashion Topics To Write About. 2.3 Ethical Fashion Essay Topics. 2.4 Topics about Fashion Designers. 2.5 Fashion Brands. 2.6 Business of Fashion. 2.7 History of Fashion Topics to Research. Fashion is a dynamic and ever-evolving field, blending creativity ...
The industry of fast fashion offers a wide range of available garments, which makes it attractive for many people around the world. The widespread consumption of cheap clothing is used by companies to maximise their profits and sell as many products as possible. The global apparel market grows rapidly by 3-6% per year (O'Connell, 2019).
In your English class you have been talking about the fashion industry. Write an essay using all the notes and giving reasons for your point of view. Some people say the fashion industry has a bad effect on people's lives. Do you agree? Notes. Write about: 1. whether people's appearance is important 2. the price of clothes 3
500+ Words Essay on Fashion. Fashion refers to anything that becomes a rage among the masses. Fashion is a popular aesthetic expression. Most Noteworthy, it is something that is in vogue. Fashion appears in clothing, footwear, accessories, makeup, hairstyles, lifestyle, and body proportions. Furthermore, Fashion is an industry-supported expression.
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53 essay samples found. Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, hairstyle, and body. Essays could delve into the history of fashion, its impact on society, the fashion industry, and the role of fashion in cultural and individual expression. A substantial compilation of free essay instances ...
Introduce the writing task by showing the thesis of the essay - Some people say the fashion industry has a bad effect on people's lives. Divide students into two groups. Group A thinks about reasons that support this statement. The other group thinks of reasons against this point.
Sample Band 9 Essay. The fashion industry today is an important component of society and people's lives. It is true that many people care little for clothes and scorn the importance that others attach to them; however, this does not mean that the significance that people give to fashion is a waste of time and money.
In your English class you have been talking about the fashion industry. Write an essay using all the notes and giving reasons for your point of view. Some people say the fashion industry has a bad effect on people's lives. Do you agree? Write about: 1. whether people's appearance is important. 2. the price of clothes. 3 ...
Because of its ability to create new content, the fashion industry is integrating its technology into nearly all of its processes in some way, from design and product descriptions to product recommendations and 3D design (Mcdowell, 2023a). Table 1 provides a few real-world examples of how AI is already being used in the industry.
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Careers in the Fashion Industry Essay. This paper is designed to identify and describe three careers in the fashion industry that I consider the most attractive and exciting. To detect the jobs that would fit me personally, I tried to analyze myself, my character traits, natural qualities, most significant interests.
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America's Military Is Not Prepared for War — or Peace. Mr. Wicker, a Republican, is the ranking member of the U.S. Senate Armed Services Committee. "To be prepared for war," George ...
The list is quite impressive - more than 80 examples of research paper topics about business from our college paper writer. Good luck finding your perfect idea! Table of contents hide. 1 International business topics for research papers on general concepts. 2 International business research paper topics on companies.