24 hour fitness business plan

Gym Business Plan Template

Written by Dave Lavinsky

Gym Business Plan & Example

You’ve come to the right place to create a gym business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gyms.

Gym Business Plan Example

Use the example below as a template to write a gym business plan.

Executive Summary

Business overview.

Steven’s Gym is a startup locally owned gym located in El Paso, Texas. Steven’s Gym will include various exercise equipment, strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer HIIT group classes, spin classes, strength training instruction, and personal training.

Located in an up and coming, newly developed, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced personal trainers, friendly staff, and frequently cleaned equipment and restrooms.

The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Service Offering

The following are the services that Steven’s Gym will provide:

• Strength training equipment
• Cardio equipment
• Free weights/dumbbells
• Aerobic equipment
• HIIT group classes
• Strength training instruction

Customer Focus

Steven’s Gym will target all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Management Team

Steven will manage the day-to-day tasks of running the gym. Steven will hire a gym manager to manage membership and three trainers. Steven will outsource a local CPA to handle payroll, accounting, and tax payments. He will also outsource a local advertising company to develop the gym’s logo, branding, photography, social media accounts, website, and billboard design.

Success Factors

Steven’s Gym will be able to achieve success by offering the following competitive advantages:

• Large, clean, and spacious fitness center that has all the necessary equipment for their fitness routine.
• Knowledgeable and friendly staff of trainers.
• Best value for membership pricing. The membership pricing options are affordable and offer military, teacher, and healthcare employee discounts.
• Convenient hours of operation.

Financial Plan Highlights

Steven’s Gym is seeking $300,000 in debt financing to begin operations of the business. The funding will be dedicated towards securing the warehouse space, gym build-out, and purchase of the equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and working capital. The breakout of the funding is below:

• Securing warehouse space, gym build-out, and design: $25,000 to $125,000
• Gym equipment purchase: $50,000 to $100,000
• Three months of overhead expenses (payroll, rent, utilities): $15,000 to $55,000
• Marketing & advertising: $15,000
• Working capital: $10,000

Company Overview

Who is steven’s gym.

Steven’s Gym is a new, locally owned gym located in El Paso, Texas. Steven’s Gym will include strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer fitness classes, strength training instruction, and personal training. Located in an up and coming, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced trainers, friendly staff, and frequently cleaned equipment and restrooms. The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Steven’s Gym History

Steven’s Gym is owned by Steven Malone, a retired Army Master Sergeant who is also a seasoned powerlifter. Steven was stationed at El Paso’s Fort Bliss for many years before eventually retiring and deciding to stay in El Paso and embark on his dream of eventually owning his own gym. As a frequent gym goer, Steven recognized that El Paso lacks high quality independent gyms. The nicest and most equipped gyms in El Paso are large franchises that have too many rules and regulations. Steven envisioned a gym that was welcoming to all types of people that is encouraging, clean, and adequately equipped for those who are focused on sustaining an active, healthy lifestyle.

Since incorporation, Steven’s Gym has achieved the following milestones:

• Found a 10,000 square foot warehouse space for lease in El Paso, Texas that can easily be converted to a gym.
• Registered Steven’s Gym, LLC to do business in the State of Texas.
• Began the branding image, logo, website, and social media accounts for the gym.
• Began researching and pricing out equipment.

Steven’s Gym Services

The following will be the services Steven’s Gym will provide:

Industry Analysis

The Gym industry is expected to grow to an annual revenue of $38 billion in the next five years. This growth is likely a result of increased per capita disposable income, in addition to growing health-consciousness. As consumers’ disposable income levels rise, individuals are usually more willing to purchase gym memberships. Additionally, time spent on leisure and sports is expected to increase over the next five years, effectively increasing the potential pool of consumers.

During this period, demographic changes are expected to drive revenue growth for operators. In particular, as healthcare costs continue to escalate, health insurance providers may implement incentives to promote preventive health practices, including the use of fitness centers among individuals within their provider network. Additionally, initiatives that promote the health benefits of exercise will likely increase over the next five years, stimulating industry revenue.  

Customer Analysis

Demographic profile of target market.

Steven’s Gym’s target audience will include all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Customer Segmentation

Steven’s Gym will primarily target the following customer profiles:

• High school and college students
• Locally-based Military
• Athletes who frequently train for fitness competitions

Competitive Analysis

Direct and indirect competitors.

Steven’s Gym will face competition from other companies with similar business profiles. A description of each competitor company is below. Gold’s Gym Gold’s Gym is a large franchise-owned gym with two locations in El Paso. Gold’s Gym gives access to everything one needs to transform their life: state-of-the-art amenities, a variety of fitness classes tailored towards someone’s fitness needs, and the world’s best trainers. There are weekly fitness classes for group workouts ranging from martial arts-inspired cardio classes to foundational yoga sessions. There are also certified trainers if someone is new to exercise or just looking for more guidance and coaching. Gold’s Gym’s amenities include cardio equipment, group exercise, personal training, a pro shop, sauna/steam rooms, group cycle, free weights, functional training, kids club, locker rooms, and wifi.

Planet Fitness Planet Fitness is for people from all walks of life, whether they’re a first-time gym user or a veteran member, they are there to provide a workout environment in which anyone and everyone can be comfortable. All Planet Fitness members enjoy unlimited access to their home club and the support of their friendly, knowledgeable staff anytime they need it. PF Black Club members receive additional benefits, including the ability to bring a guest for free and access to any of their 2,000+ PF locations. Also, the PF member can take advantage of their free fitness training or find motivation by reading real member experiences on Planet of Triumphs. The goal of Planet Fitness is to provide a clean, safe, welcoming environment for anyone who walks through the door, and all the equipment, amenities, and support they need once they arrive.

Anytime Fitness Anytime Fitness is a welcoming gym that exists to help someone get to a healthier place – by giving the right support at the right times, in the ways the member wants. Every member receives a free, personalized Get Started Plan when they join. Their friendly, professional staff is trained to help someone along their fitness journey, no matter how much support they need. Aside from a large selection of strength and cardio equipment, Anytime Fitness offers the following services – 24-hour access, 24-hour security, convenient parking, anywhere gym access, private restrooms, private showers, health plan discounts, wellness programs, cardio TVs, and HDTVs.

Competitive Advantage

Steven’s Gym will be able to offer the following advantages over their competition:

• Large, clean, and spacious facility that has all the necessary equipment for their fitness routine.

Marketing Plan

Brand & value proposition.

Steven’s Gym will offer the unique value proposition to its clientele:

• Large, clean, spacious, and well-equipped facility.
• Dedicated team of trainers.
• Affordable membership pricing plans.

Promotions Strategy

The promotions strategy for Steven’s Gym is as follows: Social Media Marketing Strategy Steven’s Gym will invest in advertising the gym on social media platforms Facebook and Instagram. By using targeted social media marketing, Steven’s Gym will be able to reach the appropriate target audience of El Paso. Before opening, Steven will hire an advertising agency to develop the branding and photography needed to create captivating social media posts.

Billboards Steven will invest in two billboards strategically located at busy intersections that receive thousands of traffic daily. The advertising agency will develop the print for the billboard design. Website/SEO Marketing Strategy Steven’s Gym will invest in a strong SEO presence so that when someone enters “El Paso gym” or “local gym near me” in their Google or Bing search bar, Steven’s Gym is at the top of the list. Their website will list all of Steven’s Gym’s services, location, pricing, and contact information. Word of Mouth Word quickly spreads around town and once a few people experience the clean, affordable, and professional staff at Steven’s Gym, more and more people will come in to see for themselves and sign up for a membership plan.

The pricing of Steven’s Gym will be moderate and on par with competitors so customers feel they receive value when purchasing their services.  

Operations Plan

The following will be the operations plan for Steven’s Gym.

Operation Functions:

• Steven Malone will be the sole gym owner and operator of Steven’s Gym. He will oversee the staff, maintain that the cleaning schedules are being enforced, and ensure that all equipment is working per standard and safely. He will also manage all ordering of new and replacement equipment, schedule the group HIIT classes, and daily management tasks.
• Steven will hire a gym manager to be in charge of members and member management.
• A team of three trainers will run all of the fitness classes. As the membership grows and clients require more attention, more trainers and fitness classes will be added.
• A local CPA will manage all high level accounting functions, such as payroll and tax payments.
• Steven will also hire an advertising agency to develop the gym’s branding, photography, website, social media accounts, and billboard design.

Milestones:

Steven’s Gym will have the following milestones completed in the next six months. 8/1/202X – Finalize contract to lease warehouse space. 8/15/202X – Begin build-out and design converting warehouse space into a functional gym. 9/1/202X – Hire advertising company to begin developing gym’s branding, logo, social media accounts, website, and billboard design. 9/15/202X – Order all equipment. 10/5/202X – Hire gym manager and team of personal trainers. 10/15/202X – Train staff on proper policies and procedures. 11/1/202X – Grand Opening of Steven’s Gym.  

Steven’s Gym will be solely owned by Steven Malone. Steven is a retired Army Master Sergeant who has been stationed off and on at El Paso’s Fort Bliss for the past twelve years. Upon retirement, Steven decided to make El Paso his permanent home and embark on his dream of owning his own gym. Steven recognizes the lack of quality, independent gyms in El Paso and wants to open a gym that fits his idea of what a high-quality gym should be.

As a former powerlifter and personal trainer while serving in the military, Steven is aware of the proper equipment and facilities a gym should have. Steven envisions his gym to be friendly, clean, well-equipped, and affordable for the average person so that people from all walks of life will feel comfortable going to the gym and achieving their fitness goals. Steven will dedicate his life and focus on ensuring that his gym is always clean, staffed with the best trainers, and members are happy with what the gym has to offer.  

Financial Plan

Key revenue & costs.

The revenue drivers for Steven’s Gym are the membership fees it will charge each person that signs up to become a member. Each member will be placed on a membership plan where they can either pay month to month, enroll in either a 6 or 12 month contract, or pay for the entire year upfront.

The cost drivers will be the payroll for the staff, rent, utilities, cleaning supplies and equipment, and gym equipment purchase and maintenance. Other cost drivers will be the targeted marketing costs on social media and monthly fees for the CPA and advertising company.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Initial Number of New Clients per Month: 60
• Average Monthly Membership Fee: $150
• Gym Lease per Year: $100,000

Financial Projections

Income Statement

Balance Sheet

Cash Flow Statement

Gym Business Plan FAQs

What is a gym business plan.

A gym business plan is a plan to start and/or grow your gym. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategies and details your financial projections.

You can  easily complete your gym business plan using our gym business plan template here .

What Are the Main Types of Gyms?

There are many types of gyms or fitness centers. There are large, franchise gyms that have multiple locations across the country. There are also large single facility gyms. Finally, there are smaller gyms that tend to focus on a particular fitness segment, such as strength training, CrossFit, or group HIIT training.

What Are the Main Sources of Revenue and Expenses for a Gym Business?

The primary source of revenue for a gym or fitness center are membership fees. Typically, members pay month-to-month, or fulfill a year-long contract.

The key expenses for a gym or fitness center are the costs associated with payroll, purchase and maintenance of equipment, cleaning supplies, marketing costs, and working capital. Other expenses will be rent, utilities, taxes, accounts payable, and other licensing fees (if necessary).

How Do You Get Funding for Your Gym?

Gym businesses are most likely to secure funding from banks. Typically you will find a local bank and present your gym business plan to them. Family and/or friends could also be potential investors and other types of capital-raising such as crowdfunding are other common funding sources.

A well-crafted gym business plan, complete with a solid financial plan is essential for attracting any type of potential investor. This is true for a new gym business or established businesses looking to grow.

What are the Steps To Start a Gym Business?

Starting a gym or fitness center can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Gym Business Plan - The first step in starting a business is to create a solid gym business plan that outlines all aspects of the venture. This should include market research on the fitness industry and potential target market size, information on the services and/or products you will offer, marketing strategy, mission statement, business model and pricing strategy and a detailed financial plan.  Our business plan template is the perfect guide to show you how to start a gym business plan.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fitness   business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your gym business is in compliance with local laws.

3. Register Your Gym Business - Once you have chosen a legal structure, the next step is to register your gym business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your gym business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Gym Equipment & Supplies - In order to start your gym business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your gym or fitness   business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Learn more about how to start a successful gym or fitness business:

• How to Start a Gym Business

Where Can I Get a Gym Business Plan PDF?

You can download our free gym business plan template PDF here. This is a sample gym business plan template you can use in PDF format.

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How To Write a Business Plan for 24 Hour Fitness Franchisee in 9 Steps: Checklist

By alex ryzhkov, resources on 24 hour fitness franchisee.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Welcome to our blog post on how to write a business plan for a 24 Hour Fitness franchisee! As the fitness industry continues to thrive, it presents a lucrative opportunity for entrepreneurs like you to tap into the growing demand for health and wellness solutions. According to recent statistics, the fitness industry experienced a 3.7% annual growth rate from 2016 to 2020, reaching a revenue of $96.7 billion . With these impressive figures in mind, let's dive into the nine essential steps to help you excel in this venture.

The first step in writing a business plan for a 24 Hour Fitness franchisee is to thoroughly research the fitness industry and market trends. This will enable you to gain invaluable insights into consumer preferences, emerging fitness trends, and potential opportunities for growth.

Once you have a clear understanding of the industry landscape, it's crucial to identify your target customer base. By defining your ideal clientele, you can tailor your offerings and marketing strategies to cater to their specific needs and preferences.

Furthermore, conducting a comprehensive assessment of the competition and their offerings will provide you with a competitive edge. This research will help you identify unique selling points and potential gaps in the market that your 24 Hour Fitness franchise can fill.

Prior to committing to a franchise agreement, carefully analyze the terms and requirements outlined by the franchisor. This will ensure that you fully understand the obligations, fees, and support provided by the franchisor, enabling you to make an informed decision.

Next, determine the ideal location for your 24 Hour Fitness franchise and evaluate the facility requirements. Selecting a convenient and accessible location, equipped with state-of-the-art amenities, will attract and retain customers, setting you up for long-term success.

Estimating the initial investment and startup costs is crucial for developing a comprehensive business plan. Calculate the expenses involved in acquiring the franchise, securing necessary equipment, hiring staff, and covering marketing and operational costs.

Considering various funding options and creating financial projections will help you determine how to finance your 24 Hour Fitness franchise. This step is essential for understanding the potential ROI and ensuring your business remains financially sustainable.

Identifying potential challenges and risks allows you to develop contingency plans and mitigation strategies. Conduct a thorough SWOT analysis to identify strengths, weaknesses, opportunities, and threats, enabling you to make proactive decisions.

To successfully execute your business plan, create a detailed timeline and action plan. This will outline the specific steps, deadlines, and responsibilities needed to launch and operate your 24 Hour Fitness franchise smoothly.

By following these nine essential steps, you will be well-prepared to write a business plan that sets the foundation for a thriving 24 Hour Fitness franchise. Stay tuned for our upcoming articles, where we will delve deeper into each step to provide you with actionable insights and tips for success.

Research The Fitness Industry And Market Trends

Before starting your 24-hour fitness franchise, it is crucial to conduct thorough research on the fitness industry and market trends. This will give you valuable insights and help you make informed decisions throughout the business planning process.

Begin by examining the current state of the fitness industry. Look for statistics and reports that highlight its growth rate, overall size, and emerging trends. Understand the evolving preferences and demands of consumers in the fitness space. This will enable you to tailor your offerings to meet the needs of your target customers.

Identify key players in the industry, including both national and local fitness chains. Study their business models, marketing strategies, and services they offer. This will provide you with a benchmark to assess your own competitive advantage.

In addition to studying the overall fitness industry, delve into your local market. Analyze the demographics, socio-economic factors, and population density in the area where you plan to establish your franchise. This will help you identify your target customer base and tailor your offerings to their specific needs and preferences.

By carefully researching the fitness industry and market trends, you will be better equipped to make strategic decisions and position your 24-hour fitness franchise for success.

Identify The Target Customer Base

Identifying the target customer base is a crucial step in developing a successful business plan for your 24-hour fitness franchise. This involves understanding the needs, preferences, and demographics of the individuals you aim to serve. By defining your target audience, you can tailor your offerings and marketing strategies to attract and retain customers effectively.

Here are some essential steps to help you identify your target customer base:

• Conduct market research: Gather data and insights about the local market and its potential customers. Analyze demographic information such as age, gender, income level, and lifestyle preferences.
• Define your niche: Determine the specific segment of the population that aligns with your fitness franchise's unique selling proposition. Consider factors like fitness goals, level of experience, and preferred workout styles.
• Evaluate competitors' customer base: Study the customer profiles of existing fitness facilities in your target area. Identify any gaps or underserved segments that you can cater to effectively.
• Engage with potential customers: Interact directly with individuals who fit your target customer profile. Conduct surveys, interviews, or focus groups to gain insights into their fitness needs, challenges, and expectations.

Consider These Tips When Identifying Your Target Customer Base:

• Focus on specific demographics: Instead of targeting a broad audience, narrow down your focus to a specific age group, profession, or lifestyle segment that is more likely to be interested in your fitness offerings.
• Understand their motivations: Determine what drives potential customers to invest in fitness and wellness. Whether it's weight loss, stress reduction, or overall health improvement, understanding their motivations will help you tailor your marketing messages and services accordingly.
• Identify their preferred communication channels: Determine where your target customers spend their time online or offline. Whether it's social media platforms, local community events, or fitness clubs, being present and engaging with them through the right channels will increase your chance of conversion.

By precisely identifying your target customer base, you can better align your business strategy and marketing efforts to attract and serve the right clientele. This understanding will help you create a compelling value proposition and differentiate your 24-hour fitness franchise in the market.

Assess The Competition And Their Offerings

Competitor analysis is an essential step in creating a successful business plan for your 24-hour fitness franchise. By assessing the competition and analyzing their offerings, you can gain valuable insights into the market and identify ways to differentiate your business.

To effectively assess the competition, begin by researching other fitness franchises in your area and beyond. Consider factors such as their target customer base, pricing structure, range of services, and unique selling propositions. This will help you understand how they position themselves in the market and what sets them apart.

Take note of any key differentiators or competitive advantages that your competitors have. This could include specialized fitness programs, state-of-the-art equipment, renowned trainers, or exclusive partnerships. Understanding what makes them successful will help you identify areas where you can improve or offer something unique to attract customers.

Create a competitive matrix to compare your business against your main competitors. This visual representation will allow you to identify gaps in the market and potential opportunities to stand out. Include factors like pricing, services offered, customer reviews, and online presence to accurately assess your competition.

• Visit local fitness facilities to get a firsthand experience of what they offer and observe their operations.
• Talk to both current and former customers of your competitors to gain insights into their experiences and areas for improvement.
• Keep an eye on industry publications, social media, and online forums to stay updated on the latest trends and developments in the fitness industry.

By thoroughly assessing the competition and their offerings, you will be better equipped to position your 24-hour fitness franchise in a way that appeals to your target customer base. Use this valuable information to refine your business concept, tailor your services, and develop a unique value proposition that sets you apart from the competition.

Analyze The Franchise Agreement And Requirements

Before diving into a 24-hour fitness franchise, it is crucial to thoroughly analyze the franchise agreement and requirements. This step ensures that you have a clear understanding of the terms and conditions set by the franchisor, and are prepared to meet them. Key aspects to consider include:

• The initial franchise fee: This fee is the cost of purchasing the right to operate a franchise. It is important to assess whether the fee aligns with your budget and the potential return on investment.
• Royalty and ongoing fees: Franchisors often require franchisees to pay ongoing royalties and fees. Analyze these costs to determine their impact on your profitability.
• Operating guidelines: The franchisor may have specific guidelines and standards that you must adhere to. These guidelines often include details about the equipment, services, branding, and marketing strategies. Understanding and complying with these guidelines is essential for maintaining the consistency and reputation of the franchise.
• Training and support: Evaluate the training and support provided by the franchisor. This includes initial training to help you understand the operations and management of the business, as well as ongoing support to address any challenges or updates in the industry.
• Term and renewal options: Examine the term of the franchise agreement and the options for renewal. Understanding the duration of the agreement will allow you to plan for the future and assess whether it aligns with your long-term goals.
• Territorial rights: Investigate any territorial rights associated with the franchise. This includes understanding the exclusivity or non-compete clauses in your agreement, and how they may impact your ability to expand or operate in certain areas.

Tips for Analyzing the Franchise Agreement and Requirements:

• Seek legal advice: Consulting with an attorney who specializes in franchise law can help you interpret the agreement and ensure you fully understand its implications.
• Compare multiple agreements: Analyze agreements from different franchisors to gain a comprehensive understanding of the industry standards and variations.
• Consider the franchise's reputation: Research the franchisor's track record and reputation within the fitness industry. This will provide insight into their level of support and the success of existing franchisees.

By thoroughly analyzing the franchise agreement and requirements, you can make informed decisions and determine if the franchise opportunity is a good fit for your goals and aspirations. This step sets the foundation for a successful and mutually beneficial partnership between you and the franchisor.

Determine The Location And Facility Requirements

When determining the location for your 24-hour fitness franchise outlet, it is essential to conduct thorough research and consider multiple factors to ensure its success. The right location can significantly impact the number of potential customers and ultimately the profitability of your business.

1. Research the target market: Analyze the demographics of the area in which you plan to establish your franchise. Consider factors such as age, income levels, and lifestyle preferences. This information will help you determine if there is sufficient demand for a 24-hour fitness facility and tailor your offerings accordingly.

2. Evaluate facility requirements: Determine the space and layout necessary to accommodate the cutting-edge equipment, personalized training areas, and top-notch amenities you plan to offer. Consider factors such as parking availability, locker room facilities, and the overall aesthetic appeal of the location.

3. Consider lease terms and negotiations: Review the lease agreement carefully and assess factors such as rental costs, lease duration, renewal options, and tenant responsibilities. Negotiate favorable terms that align with your budget and long-term business goals.

4. Seek professional advice: Consult with real estate agents, architects, and contractors to gain expert insights on the suitability of potential locations and the feasibility of necessary facility modifications. Their expertise can help ensure that the location meets all safety and health code requirements.

By carefully addressing these location and facility requirements, you can position your 24-hour fitness franchise for success and attract a loyal customer base that values convenience, quality, and an exceptional fitness experience.

Estimate The Initial Investment And Startup Costs

In order to successfully open a 24-hour fitness franchise outlet, it is crucial to estimate the initial investment and startup costs accurately. This will ensure that you have a clear understanding of the financial requirements and can plan accordingly. Here are some important factors to consider when estimating the initial investment and startup costs:

• Franchise Fee: The first major expense to consider is the franchise fee. This is the initial payment made to the franchisor for the right to operate a franchise. It is important to gather information about the specific franchise fee for the 24-hour fitness franchise you are interested in and include it in your estimate.
• Equipment and Inventory: A significant portion of your investment will go towards purchasing fitness equipment and inventory. You will need to research the market to determine the cost of high-quality fitness equipment, as well as any additional inventory needed for the smooth operation of your outlet.
• Lease or Real Estate Costs: Securing an appropriate location for your 24-hour fitness franchise is essential. Consider the lease or real estate costs, including the monthly rental fee, security deposit, and any additional expenses related to renovations or modifications to the facility.
• License and Permits: Depending on your location, you may need to obtain various licenses and permits to legally operate your fitness franchise. Research the specific requirements in your area, including the costs associated with obtaining these licenses and permits.
• Marketing and Advertising: A successful fitness franchise requires effective marketing and advertising. Allocate funds for designing a website, creating promotional materials, and implementing marketing strategies to attract your target customer base.
• Employee Hiring and Training: Staffing is an essential component of running a 24-hour fitness franchise. Consider the costs associated with hiring and training employees, ensuring that you have the necessary staff to provide personalized training programs and maintain the facility.
• Insurance: Protecting your investment and the well-being of your clients is crucial. Calculate the cost of insurance coverage, including general liability insurance and property insurance, to safeguard your business against unforeseen circumstances.
• Research and compare prices for fitness equipment and inventory to ensure you get the best value for your investment.
• Consider negotiating the lease terms and exploring options for reducing real estate costs.
• Develop a comprehensive marketing plan and allocate an appropriate budget to reach your target audience effectively.
• Consider the cost of ongoing employee training and professional development to maintain a high standard of service.
• Consult with an insurance expert to determine the coverage needed and find the most cost-effective insurance options for your fitness franchise.

Estimating the initial investment and startup costs is crucial for the success of your 24-hour fitness franchise. By carefully considering these factors and allocating funds appropriately, you can ensure that your business is well-prepared to thrive in the competitive fitness industry.

Evaluate Funding Options And Financial Projections

Securing the necessary funding for your 24-hour fitness franchise is crucial to its success. It is essential to carefully evaluate all potential funding options and create accurate financial projections to ensure the viability and profitability of your business.

Begin by determining the overall initial investment required to start and set up your franchise. Consider costs such as equipment purchase or lease, facility renovation or construction, licensing fees, and initial inventory. Additionally, estimate the ongoing operational expenses, including rent, utilities, insurance, marketing, and employee salaries.

Having a detailed business plan with financial projections is essential when presenting your venture to potential investors or lenders. Make realistic and conservative estimates of your revenue streams and expenses, and create a comprehensive financial forecast for at least the first three to five years. This will help you determine the profitability of your fitness franchise and the necessary funding needed to support its growth.

Consider seeking funding through various channels such as small business loans , investors , or even personal savings . Research and approach lending institutions that specialize in providing financing for franchise businesses in the fitness industry.

Tips for evaluating funding options and financial projections:

• Consult with a financial advisor or accountant experienced in the fitness industry to ensure accurate financial forecasting.
• Develop a strong business plan that highlights the unique selling points of your franchise and its profitability.
• Explore potential partnerships or joint ventures that can provide additional funding and strategic support.
• Consider offering equity in your business in exchange for investment capital, but carefully evaluate the terms and implications.
• Regularly review and update your financial projections as your business progresses to ensure their accuracy.

Evaluating funding options and creating comprehensive financial projections requires careful planning and analysis. By taking these steps, you will be better equipped to secure the necessary funding and successfully drive the growth of your 24-hour fitness franchise.

Identify Potential Challenges And Risks

When starting a 24-hour fitness franchise, it is important to identify potential challenges and risks that could impact the success of your business. By addressing these challenges proactively, you can develop strategies to mitigate risks and increase your chances of long-term success. Here are some important considerations:

• Competition: Take the time to thoroughly research the existing fitness centers in the area and analyze their offerings. Identifying potential competition can help you develop a unique value proposition and differentiate your business.
• Changing Market Trends: The fitness industry is constantly evolving, and it is important to stay up-to-date with the latest trends. Keep an eye on new fitness programs, technological advancements, and changing consumer preferences to ensure your business remains relevant.
• Economic Downturn: Economic downturns can have an impact on consumer spending habits, including discretionary spending on fitness memberships. Consider the potential impact of economic fluctuations and develop contingency plans to navigate through challenging times.
• Staffing and Training: Hiring and retaining qualified and motivated staff can be a challenge in the fitness industry. Ensure you have a detailed plan for recruiting and training staff members who can deliver exceptional customer service and expertise.
• Equipment Maintenance: A 24-hour fitness franchise requires a substantial investment in state-of-the-art equipment. Regular maintenance and updates are necessary to ensure that the equipment remains safe and functional for members. Create a plan to regularly inspect and service the equipment to minimize downtime.
• Marketing and Membership Acquisition: Attracting and retaining members is key to the success of your franchise. Develop a comprehensive marketing plan to reach your target audience effectively. Consider the potential challenges in acquiring new members and find innovative ways to increase membership conversion and retention rates.
• Stay informed about industry trends and attend fitness industry conferences to stay ahead of the curve.
• Develop a robust marketing strategy that focuses on digital platforms and social media to reach a wider audience.
• Offer unique and personalized services to set your franchise apart from the competition.
• Regularly assess and evaluate the performance of your staff to ensure they are meeting customer expectations and driving member satisfaction.

Create A Detailed Timeline And Action Plan

Once you have researched the fitness industry, identified your target customer base, assessed the competition, analyzed the franchise agreement, determined the location and facility requirements, estimated the initial investment and startup costs, evaluated funding options and financial projections, and identified potential challenges and risks, it's time to create a detailed timeline and action plan to guide you through the process of launching your 24-hour fitness franchise.

A detailed timeline will help you stay organized and focused on the tasks that need to be completed at each stage of the business plan. It will serve as a roadmap for you to follow, ensuring that you meet key milestones and deadlines along the way.

• Start by breaking down your timeline into manageable chunks, such as pre-launch, launch, and post-launch phases. This will allow you to allocate time and resources accordingly.
• Within each phase, identify the specific actions and tasks that need to be completed. Be as detailed as possible, outlining the steps required for each action.
• Assign responsibilities to team members or yourself for each task. Clearly define who will be in charge of each action, ensuring accountability and efficient execution.
• Set realistic deadlines for each task, taking into account the time required for research, planning, decision-making, and any external factors that may affect timelines.
• Regularly review and adjust your timeline as needed. As you progress through the business plan, you may encounter unforeseen challenges or opportunities that require changes to your initial plan.

Tips for Creating a Detailed Timeline and Action Plan:

• Break down larger tasks into smaller, more manageable sub-tasks to make the plan more actionable and achievable.
• Use project management software or tools to track progress, set reminders, and collaborate with team members.
• Consider incorporating contingency plans or alternative strategies in case certain tasks or milestones are delayed or do not go as planned.
• Regularly communicate and update key stakeholders, such as investors, franchisees, and partners, on the progress of your timeline and action plan.

By creating a detailed timeline and action plan, you will be able to stay focused, organized, and on track as you work towards launching your thriving 24-hour fitness franchise. Remember, consistency and dedication in following your plan will be key to turning your business idea into a successful reality.

In conclusion, starting a 24-hour fitness franchise requires careful planning and analysis. By following the nine steps outlined in this checklist, aspiring franchisees can set themselves up for success in the competitive fitness industry. Conduct thorough research, understand the target customer base, evaluate the competition, and ensure compliance with the franchise agreement.

Choosing the right location and facility, estimating startup costs, and identifying funding options are crucial for a successful launch. Additionally, addressing potential challenges and risks, creating a detailed timeline, and developing an action plan will help navigate the journey of establishing a thriving fitness business.

By implementing these steps, franchisees can create an environment that caters to the health and wellness needs of busy individuals, offering cutting-edge equipment, personalized training programs, and exclusive amenities that set them apart from the competition.

Remember, success in the fitness industry requires dedication, perseverance, and continuous adaptation to market trends. With a well-crafted business plan, franchisees can lay the foundation for a prosperous 24-hour fitness franchise outlet.

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• How to Make Money Owning a 24-hour Gym

Don Roberts’  Fit 24/7 Gym keeps things simple. His gym does not boast a sauna, day care, or exercise classes. Customers know to follow the rules or get kicked out. And his club is open every day, 24 hours a day, frequently without a single employee on premise. 

Stripped bare of any extras and run entirely by himself, his 550-member facility in Durango, Colorado, has been profitable — very profitable, he insists — from day one. The key to making money is minimal expenses and 24 hour access.

The advantage of 24-hour gyms 

Staying open around the clock gives people the freedom and opportunity to exercise on  their  schedule. It becomes a  marketing advantage  and attracts customers who might otherwise join a national chain.

Most importantly, with door-access technology becoming ever better, there’s no need for a front desk person. Or really any additional help at all.  Roberts has run his 24-hour gym on a 9-5 weekday schedule without ever hiring an employee.

Overcoming objections to 24-hour gyms

There is an “ick” factor to running a 24-hour gym, Roberts admits. But a well-run gym overcomes many of those challenges. Conversely, it is true that liability insurance costs are higher for 24-hour gyms, and fewer companies offer such coverage. But the hassle of  finding good gym insurance  is still cheaper than hiring employees, he argues. 

Give the 24-hour concept a chance. Technology is on your side.

Gym access software  has become so good, there are few excuses to close shop. With Gym Insight, health club owners know who is entering, at what time, and what the individual looked like. Member-access control hardware is fully integrated into a club’s software, updating in real time, even if computers are imperiled. Local door-access control, as well, allows members to securely enter locker rooms, tanning beds, or any other area without employee help. 

Roberts also relies on a high-quality, full-color, constantly recording, multi-camera system to keep members honest, and provides complimentary personal safety pendants for customers uncomfortable exercising alone. 

Don’s best advice for making money running a 24-hour gym

• Establish a list of house rules, go over them with every customer, and enforce them strictly. If a gym rat keeps dropping weights, it’s three strikes and he or she is out.
• Do as much as possible yourself – cleaning, repairs, maintenance, customer service. Although it sounds like an overwhelming task, when approached systematically, one person can run a smaller gym.
• Start with a small gym. Fit 24/7 Gym is a 7,000-square-foot facility. If Roberts had to do it over, he says, he’d open with 3,500 square feet. Most people use only 20 percent of the facility. Figure out what that part is.
• Offer only what you want to deal with. Don’t follow trends or bigger competitors.  
• Get to know your customers and they’ll feel comfortable coming to you when trouble’s brewing. 
• Invest in excellent, high-quality gym equipment, cardio, and technology systems. All three will pay for themselves.
• Pay incredible attention to small details – a clean, well-run gym is a happy one – any time, day or night. 

Gym Insight

We don’t normally use this blog space for self-serving promotion, but we feel this moment is different. Too many small gyms are struggling and they need a way to build business without losing any more money. Our software is priced to grow with your gym. We never take a percentage of sales, our flat monthly rate is based on membership, and we provide ongoing customer service to ensure you use our software to its best advantage.  Call us today  for a free demonstration on how we can lower your software management costs and free up more of your time and capital. 

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Fitness Business Plan Template (+ Free Examples)

Use this free fitness business plan template to modify and use as you learn how to create a fitness business plan.

Do you dream of starting your own fitness business ? With the increasing demand for health and wellness services, now is the perfect time to turn your passion for fitness into a profitable venture. There are many ways to make money with fitness (you can even start a fitness business from home or start a fitness business with no money ). However, before diving headfirst into the world of entrepreneurship, it is crucial to develop a comprehensive fitness business plan that will serve as your roadmap to success.

Looking to start a fitness business? Our comprehensive fitness business plan template will guide you through the process, helping you create a solid foundation for success. Then learn how to create a gym business plan , how to create a gym budget , how to create a gym sales forecast , how to get a gym loan , and more—all part of understanding how much it costs to open a gym , how to start a fitness business , and how to start a gym . Or maybe you want to learn how to become a fitness influencer —we’ve got you covered with the best online fitness coaching software and the best fitness software for fitness influencers who want to start a fitness influencer business online.

And, of course, managing your fitness business online with the best gym management software and the best personal training software means that you can easily create fitness session plans, waivers, forms, fitness assessments, lead forms, registration forms, online booking, workout plans, and much more. Save yourself some time and hassle and get a demo with the best fitness business platform: Exercise.com.

Get a demo now!

Fitness Business Plan Template

[business/brand name], executive summary.

Business Concept

• Briefly describe the fitness business idea, its core offerings, and unique value proposition.
• Outline the short-term and long-term goals of the business.

Mission Statement

• A clear statement defining the business’s purpose and approach to reaching its goals.

Vision Statement

• A depiction of what the business aspires to achieve in the future.

Business Description

Nature of the Business

• Detailed explanation of the type of fitness business (e.g., gym, personal training studio, online coaching service).

Target Market

• Description of the target demographic and their fitness needs.
• Details about the business location and why it’s beneficial.

Market Analysis

Industry Overview

• Overview of the fitness industry, current trends, and future projections.

Target Market Analysis

• Detailed analysis of the target market, including demographic, psychographic, and behavioral aspects.

Competitive Analysis

• Analysis of competitors, their strengths and weaknesses, and your business’s competitive edge.

Services and Products

Service/Product Offering

• Detailed description of services and products offered (e.g., personal training, group classes, wellness programs).

Pricing Strategy

• Rationale behind pricing models for services and products.

Marketing and Sales Strategy

Marketing Plan

• Strategies for reaching and attracting the target market.
• Channels and tactics to be used (e.g., social media marketing, community events, referral programs).

Sales Strategy

• Approach for converting prospects into customers.
• Sales funnel and customer journey mapping.

Operational Plan

Daily Operations

• Description of daily business operations, including opening hours and staffing.

Facilities and Equipment

• Details about the physical space and equipment required for the business.

Suppliers and Partnerships

• Information on any third-party suppliers and partnerships.

Management and Organization

Organizational Structure

• Breakdown of the business’s organizational structure.
• Roles and responsibilities of key team members.

Management Team

• Profiles of key management team members.

Financial Plan

Start-Up Costs

• Detailed list of initial expenses to start the business.

Revenue Projections

• Forecast of revenue for the first few years.

Profit and Loss Statement

• Projection of income, expenses, and profitability.

Funding Requirements

• Total amount of capital needed to start and run the business.
• Plans for securing funding (e.g., loans, investors).
• Additional supporting documents like market research data, resumes of key team members, detailed financial forecasts.

Using a platform like Exercise.com can significantly enhance the operation of a fitness business. Its comprehensive tools for client management, workout programming, scheduling, and reporting can streamline business processes and improve client engagement and retention.

This template provides a structured approach for creating a fitness business plan. It can be customized to reflect the specifics of your fitness business idea, market, and operational strategy.

Fitness Business Plan Example 1: Dynamic Pulse Gym

Dynamic pulse gym.

• Dynamic Pulse Gym, a state-of-the-art fitness center specializing in personalized training programs and high-energy group classes.
• Short-term: Establish a member base of 500 within the first year.
• Long-term: Expand to multiple locations and incorporate wellness services.
• To provide an empowering fitness environment that motivates members to achieve their health goals.
• To be recognized as the premier fitness destination in [City/Region] that transforms lives through innovative fitness solutions.
• A full-service gym offering cutting-edge equipment, diverse fitness classes, and personalized training.
• Health-conscious adults aged 20-50, looking for a motivating and supportive fitness environment.
• Situated in [City/Region], in a densely populated area with high foot traffic.
• Growing interest in personal health and fitness, with an increase in demand for versatile workout options.
• Busy professionals and fitness enthusiasts seeking convenient and varied workout options.
• Competitors include local gyms and fitness studios. Dynamic Pulse Gym differentiates itself with advanced technology integration and a wide range of services.
• Personalized fitness assessments, one-on-one personal training, various group classes like yoga, spin, and HIIT.
• Wellness workshops and nutritional counseling sessions.
• Competitive membership fees with premium options for additional services.
• Launch campaign with social media ads, local partnerships, and community events.
• Ongoing engagement through a referral program, member testimonials, and fitness challenges.
• Focus on building relationships through free trial sessions and personalized gym tours.
• Implement a tiered membership system to cater to different customer needs.
• Operation hours from 5 AM to 11 PM, with a staff of trained fitness professionals.
• 10,000 square feet facility equipped with cardio machines, weightlifting areas, a yoga studio, and a spin room.
• Equipment sourced from leading manufacturers; partnerships with local wellness brands.
• Led by a CEO, with departments for operations, marketing, and training.
• CEO with extensive experience in the fitness industry.
• Operations Manager with a background in gym management.
• Marketing Manager skilled in digital marketing.
• Estimated $250,000 for facility lease, equipment purchase, and initial marketing.
• Projected $500,000 revenue in the first year based on membership and service sales.
• Expected profitability within the first two years with controlled operating expenses.
• Seeking $300,000 in funding for initial start-up and operational costs.
• Market research data, equipment lists, detailed biographies of management team members.

Exercise.com’s comprehensive platform enhances Dynamic Pulse Gym’s operational efficiency, offering seamless scheduling, client management, workout creation, and progress tracking. This robust system ensures that Dynamic Pulse Gym operates at the forefront of the fitness industry with superior client engagement and retention.

Fitness Business Plan Example 2: Holistic Harmony Online Coaching

Holistic harmony online coaching.

• Holistic Harmony, an online coaching service focusing on holistic health, combining fitness, nutrition, and mental wellness.
• Short-term: Build a client base of 100 active clients in six months.
• Long-term: Develop a holistic wellness app and expand service offerings.
• To guide clients towards a balanced lifestyle through tailored online coaching.
• To become a leading online platform for holistic health and wellness coaching.
• Online personal coaching with a holistic approach, offering custom workout plans, nutrition advice, and mindfulness coaching.
• Individuals seeking a balanced approach to health, particularly remote workers and those with busy lifestyles.
• Fully online operation with the potential for global reach.
• Increasing demand for online health services and a shift towards holistic health approaches.
• Individuals aged 25-45, primarily working professionals who prefer the flexibility of online coaching.
• Other online fitness and wellness platforms. Holistic Harmony’s comprehensive approach and personalized services provide a competitive edge.
• Custom online fitness programs, nutritional planning, and virtual mindfulness sessions.
• Subscription-based pricing with different tiers based on service levels.
• Digital marketing strategy focusing on content marketing, influencer collaborations, and targeted social media campaigns.
• Offering free initial consultations and introductory discounts to new clients.
• Leveraging testimonials and success stories for client acquisition.
• Regular client check-ins, content creation for the platform, and ongoing program adjustments.
• No physical facility required. Investment in a high-quality website and coaching software.
• Collaboration with freelance nutritionists and mental health experts.
• Founder-led with a small team of certified coaches and administrative support.
• Founder with expertise in fitness training and holistic health.
• Team of freelance professionals for specialized coaching needs.
• Approximately $50,000 for website development, marketing, and initial software setup.
• Anticipated $150,000 in the first year, based on subscription model and consulting services.
• Profitability projected within the first year with minimal operating expenses.
• Seeking $75,000 in seed funding for initial setup and marketing.
• Detailed website plan, service descriptions, and credentials of coaching team.

Utilizing Exercise.com’s versatile platform, Holistic Harmony can streamline client management, workout and nutrition plan creation, and progress monitoring. This platform facilitates efficient operations and high client engagement, positioning Holistic Harmony as an innovative leader in online holistic coaching.

These examples demonstrate how a fitness business plan can be structured for different types of fitness ventures, emphasizing the integration of Exercise.com as a key tool for operational efficiency and enhanced client service.

Why You Need a Fitness Business Plan

A fitness business plan is more than just a document. It is your blueprint for building a thriving fitness empire. Whether you are seeking investors or planning to self-finance your venture, a well-crafted business plan will demonstrate your understanding of the industry, your target market, and your sustainable competitive advantage. Moreover, it will provide you with a clear roadmap and actionable strategies to navigate through the challenges and uncertainties that come with starting and running a fitness business.

Additionally, a fitness business plan can help you secure funding from banks or other financial institutions. Lenders often require a detailed business plan to assess the viability and potential profitability of your fitness business. By including financial projections, market analysis, and a comprehensive marketing strategy in your plan, you can increase your chances of obtaining the necessary funding to launch or expand your fitness venture.

Key Components of a Fitness Business Plan

When creating a fitness business plan, there are several key components that you need to include. These components will ensure that your plan covers all essential aspects of your fitness business, allowing you to make informed decisions and allocate resources effectively.

The first component is setting clear goals and objectives for your fitness business. This includes defining what you want to achieve and outlining specific milestones that will measure your progress. By setting clear goals, you can stay focused and motivated throughout your journey.

The second component is defining your target market. Understanding your ideal customers is crucial for tailoring your products and services to their needs and preferences. By conducting thorough market research, you can identify your target market’s demographics, interests, and pain points, enabling you to position your fitness business as the ultimate solution.

Next, you need to develop a unique selling proposition (USP) for your fitness business. Your USP is what sets you apart from your competitors and gives your target market a compelling reason to choose your fitness services over others. By identifying your unique value proposition, you can communicate your brand’s distinctiveness effectively.

Another essential component is analyzing the competition in the fitness industry. By assessing your competitors, their strengths, weaknesses, and market positioning, you can gain valuable insights to refine your business strategies and maximize your competitive advantage.

Creating a comprehensive marketing strategy is also crucial for attracting and retaining customers. Your marketing strategy should outline the channels and tactics you will use to reach your target market effectively. This includes online and offline marketing, social media, content creation, and building strategic partnerships.

Designing your products and services is another vital component of your fitness business plan. You need to clearly outline the range of services you will offer, including personal training, group classes, or specialized programs. Additionally, you should consider the equipment, facilities, and technology required to deliver exceptional experiences to your clients.

Outlining financial projections is essential for creating a sustainable business. This includes estimating your revenue, expenses, and profit margins. By projecting your financials, you can determine pricing strategies that balance profitability and competitiveness.

Estimating startup costs and funding sources is another critical component of your fitness business plan. This involves identifying the capital required to launch and operate your business and exploring financing options, such as loans, investors, or personal savings.

Formulating a management and organizational structure is crucial for streamlining your operations and ensuring smooth business processes. This includes defining roles and responsibilities, creating a hierarchy, and establishing efficient communication channels.

An effective sales and customer service strategy is essential for driving revenue and creating customer loyalty. You need to define how you will generate sales, whether through memberships, packages, or partnerships. Additionally, you should outline your approach to customer service, including feedback collection, complaint handling, and staff training.

Developing a strong brand identity is crucial for standing out in the crowded fitness market. Your brand identity should encompass your mission, values, visual elements, and tone of voice. By aligning your brand with your target market’s aspirations, you can create a powerful connection that inspires loyalty and drives referrals.

Implementing technology solutions is vital for enhancing your fitness business’s operations. This includes utilizing management software, scheduling systems, and online booking platforms to streamline administrative tasks and improve customer engagement.

Creating an actionable timeline and milestones will ensure that you stay on track and achieve your business goals within a specific timeframe. This involves breaking down your business plan into smaller, manageable tasks and setting deadlines to complete them.

Evaluating risk factors and formulating contingency plans is necessary for protecting your fitness business from potential threats and uncertainties. By identifying risks and establishing protocols to mitigate their impact, you can ensure business continuity and resilience.

Finally, monitoring and reviewing the performance of your fitness business based on the plan is essential for making data-driven decisions and adapting to market changes. By regularly analyzing key performance indicators (KPIs), such as revenue, customer satisfaction, and employee productivity, you can identify areas of improvement and make necessary adjustments to drive growth.

In conclusion, creating a comprehensive fitness business plan is the first step towards turning your fitness passion into a successful business venture. By addressing all key components, you can ensure that your plan covers every critical aspect of your fitness business, allowing you to make informed decisions and navigate challenges with confidence. Remember, a well-crafted business plan is not only a roadmap; it is your recipe for success in the ever-evolving fitness industry.

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Physical Fitness Gym Business Plan

Start your own physical fitness gym business plan

Ladies Only Fitness

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There should be a place where women can work out without worrying about behavior of men. Women know why. 

Ladies Only Fitness’ focus is the urban professional woman who has a very active life and very little time to spend on fitness.  We also focus on young mothers who are looking for a fitness environment that is focused on their unique needs.

Mapleton is a city on the move. The population has grown by 10% each year for the past three years. The current population of Mapleton is 600,000.

Most importantly, the growth has been fueled by the increased employment in the city’s high-tech companies.  This has attracted a type of professional that is the target customer for the Ladies Only Fitness.  The women we are targeting are looking for a different type of fitness club experience. At Ladies Only Fitness, they will be the total focus of our staff.

Another target group is young mothers who are looking for a club that will fit their needs and keep their children close.  Ladies Only Fitness has designed the facility so that the child care center can be seen by anyone working in the main exercise room.  We believe that changes like that will be seen as welcome extras that will bring new members.

Competition

The key differentiator for us is the women-only plus childcare facilities on site. We compete against several gyms in the area, including franchises of 24-hour-fitness and the local downtown gym. 

The competitive advantage of Ladies Only Fitness is the environment that is created in the facility.  Women feel more relaxed and comfortable in a program that is focused solely on them.  In addition, we have designed the childcare center to be visible from the main workout floor.  A young mother can watch her child play in the center while working out.

Expectations

As the highlights chart below shows, we believe we can launch successfully and pass the $1 million annual sales milestone by our third year. 

Financial Highlights by Year

Financing needed.

Estimated Startup Expenses: $95,000

• Legal $1,500
• Website $1,000
• Insurance $500
• Rent $2,000
• Child Care Setup $10,000
• Leased Equipment $80,000

Assets: $65,000 in startup cash

Total financing: $160,000.

Funding plan: $100,000 in owner funding and a $60,000 business loan. 

Problem & Solution

Problem worth solving.

Many women want a gym for women only. And young mothers need that plus childcare. 

Our Solution

Ladies Only Fitness is a women-only health club that creates a personalized environment for women to pursue their fitness goals.  We have the best equipment and the best training program in this arena. We prepare our clients for success!  We have the best weight-management program.  Positive Lifestyle Systems is a truly responsible, effective, weight-management program. We offer this program with confidence. It is unbeatable.

Target Market

Market size & segments.

Ladies Only Fitness will focus on two customer groups:

• Young urban professional women
• Young mothers with children (ages new born to three years of age).

Current Alternatives

We have our gym offerings around town: Snap Fitness, 24-hour-Fitness, Crossfit, and so on. Memberships and features run in standard ranges. 

Our Advantages

Marketing & sales, marketing plan.

Market Segmentation

• 12,000 Young urban professional women;
• 5,000 Young mothers with children (ages new born to three years of age).

Ladies Only Fitness anticipates that sales will be slow for the first and second month of operation, due to our "first month free" promotion. After that point, sales will increase as new members pay for their membership fees.

Locations & Facilities

Ladies Only Fitness is located in the Southtowne Center in southwest Mapleton.  The club occupies a 5,500 square foot storefront.  The facility has one primary equipment room adjacent to the child care center.  The club also has three exercise rooms.  The facility can accommodate 110 people.

Milestones & Metrics

Milestones table, key metrics.

• Paying members
• Free trial members
• Conversion from free trial to paying %
• Facebook likes
• Visits per month per member
• Visits per month per free trial members

Ownership & Structure

Ladies Only Fitness is co-owned by Joan Sullivan and Marge Williamson. 

The start-up expenses for the Ladies Only Fitness is focused primarily on equipment and exercise surfaces for the classes.  Joan Sullivan will invest $30,000.  Marge Williamson will invest $70,000.  In addition, club will secure a $60,000 long-term loan.

Management Team

Joan Sullivan will be the operations manager and lead trainer for Ladies Only Fitness. Joan has been a fixture in the Mapleton fitness community for the past fifteen years.  She has been the manager of both the Mapleton Athletic Club (three years) and the Maximum Fitness Club (four years). 

Her reputation as an effective staff supervisor is excellent. At both the Athletic Club and Maximum, membership increased by 15% each year under Joan’s supervision.

Marge Williamson is a CPA with the firm  of Smith, Jones, and Lawrence.  Her primary responsibility will be to oversee accounts receivable and operational costs.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

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How Much Does a 24 Hour Fitness Membership Cost?

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

It’s easy to get lost in the details when choosing a gym membership . How do you choose between a gym with free personal trainers like Planet Fitness or a gym like 24 Hour Fitness with lap pools? One way to decide is to look at the price.

If you’ve been thinking about joining 24 Hour Fitness, you may be wondering how much a membership costs. Here’s everything you need to know about how much you’ll shell out if you choose this gym.

How much does a 24 Hour Fitness membership cost?

The amount you pay for a membership at 24 Hour Fitness depends on several factors. That includes the membership tier you opt for, the pricing plan you choose and the location.

24 Hour Fitness offers silver, gold and platinum memberships and each has a different price point. The fitness center offers discounts for people who commit to a certain number of months or pay for the year upfront. The brand has clubs in 11 states, and each location may charge a different membership fee.

The easiest way to find out exactly how much a 24 Hour Fitness membership costs near you is to go to the “gyms near me” page on the company’s website and pop in your ZIP code. Then, you can select the nearest club and check pricing options. Calling your local gym or sending an email may get you answers you’re looking for, too.

Here is an estimated range of how much a 24 Hour Fitness membership costs. We checked the price of membership at nine clubs nationwide to gauge the typical membership cost.

Monthly membership

Paying for a 24 Hour Fitness membership on a month-to-month basis tends to be the most expensive option.

Silver : $14.99 to $29.99.

Gold :  $26.99 to $49.99. 

Platinum : $39.99 to $64.99. 

Monthly membership with commitment

Selecting a monthly membership with a 6- or 12-month commitment is cheaper than paying month to month. However, it may be difficult to commit to 12 months if you want to test the gym out for a month or two.

Silver : $9.99 to $24.99.

Gold : $21.99 to $44.99.

Platinum : $34.99 to $59.99. 

Annual membership

Paying for the annual membership in one lump sum means you’ll get the membership for almost half the price of the monthly membership. However, the annual payment discount option is only available to gold and platinum members in participating regions.

Gold : $263.88 upfront ($21.99/month) to $323.88 upfront ($26.99/month).

Platinum : $299.88 upfront ($24.99/month) to $397.87 upfront ($33.16/month).

24 Hour Fitness does offer a 3-day pass for people who would like to try before they buy. You can use the pass at multiple locations and it’s only accessible if you haven’t been a member or guest at the gym in the past six months. You must be at least 18 years old or 12 with a parent.

What comes with a 24 Hour Fitness membership?

As mentioned above, you'll choose from three membership options at 24 Hour Fitness. Here’s a brief description of each. Keep in mind that facilities, classes and amenities may not be the same at each location. So, if you’re looking for specific amenities or classes, call and ask at your local club before signing up.

Silver membership

This membership has the least perks with over a handful of amenities. However, these offerings may be enough for someone who just wants access to gym equipment for cardio and strength training. Also, not every city offers a silver membership, so check with your local club.

Features of silver membership include:

Free weights. 

Cardio equipment. 

Functional training and turf zone. 

TRX suspension training. 

Strength training machines. 

Olympic training rigs. 

Free Wi-Fi. 

Locker room. 

Gold membership

With the gold membership, members can utilize all of the amenities in the silver membership in addition to several other perks. These extras may be suitable for people who are interested in fitness activities beyond treadmills and weights.

That includes:

Access to 24GO®, a fitness app with thousands of in-gym and virtual workouts.

Access to GX24®, studio classes that offer zumba, yoga, active aging or Pilates.

GX24® cycle classes.

Basketball and racquetball courts. 

Steam room. 

Platinum membership

This membership has the most amenities. With the platinum membership, you’ll get access to everything in the silver and gold membership. Additionally, members can access:

Access to 24GO® , a digital fitness app. 

Access to GX24® virtual classes. 

Invite two free guests to the gym every time you attend a club.

Unlimited access to over 300 gyms in 11 states.

How do I cancel my 24 Hour Fitness membership?

If you decide a gym membership no longer fits in your budget and you want to cancel your membership at 24 Hour Fitness, you’ll need to call a number provided on its website. You may also try asking at the front desk of your local club or sending an email to customer service.

How Much Does a 24 Hour Fitness Membership Cost? Here's a Breakdown

Choosing a gym can feel like a major decision, with price, equipment, amenities, and overall vibe all coming into play. Do you want more organized classes, like Orangetheory Fitness or Club Pilates ? Or would you rather roam free and do your own workout in a bigger commercial gym? Depending on what you're looking for, 24 Hour Fitness might be the right fit for you. Here's what to know about 24 Hour Fitness pricing before signing up for a membership.

24 Hour Fitness is a big box gym with just under 300 locations in 11 different states across the country, with a majority of locations in California. As the name suggests, some locations are open for 24 hours seven days a week, which is a selling point if you have a busy schedule, prefer hitting the gym later at night, or are a super early riser who appreciates an empty gym . Depending on the club, one-on-one personal training, group training, or specialty classes may be available for an added fee.

If your budget is a major deciding factor in your gym search, you may be wondering exactly how much a membership costs and what it includes. Because specific pricing isn't readily available on the 24 Hour Fitness website, here's a quick guide to how much 24 Hour Fitness costs.

How Much Does 24 Hour Fitness Cost?

24 Hour Fitness membership pricing varies by location. The easiest way to find out the exact cost is to type your zip code into the " Find a Gym " feature on the company's site, where you can select your nearest gym and see the exact pricing for that location. You also have the option to call, email, or chat with someone about pricing IRL. Take note, there may be certain promotional offers available, depending on the season or time of year.

24 Hour Fitness declined to provide PS with an exact range or average of its membership prices, but you can expect to see costs from $10 to $60 per month, often with an additional annual fee of $25 to $50. If you opt to pay for a year upfront rather than paying each month, your overall cost will be lower. You can also expect lower monthly payments if you make a 12-month commitment, according to the 24 Hour Fitness website.

What's Included in a 24 Hour Fitness Membership?

24 Hour Fitness has three different membership tiers ($10-$60): — Silver, National, and Platinum — all of which have different prices. The membership options listed below are all for a monthly membership, but you may be able to lock in a lower rate if you pay a lump sum annually instead, depending on location. The Silver option is not available at all destinations, so check your closest 24 Hour Fitness to be sure.

Membership Options

• Silver Membership ($10-30 a month, depending on location): The most basic and least expensive, a Silver membership gives you access to a single gym location, along with access to the free weights, cardio equipment, strength training machines, TRX suspension, and Olympic training rigs.
• National Membership ($20-$45 a month or higher, depending on location): A slightly pricier option, the National membership gives members everything included in the Silver membership along with access to all the 24 Hour Fitness gyms within their region. These members get access to on-demand workouts through the brand's 24GO app plus plenty of in-person workout classes like Zumba, cycling, yoga, Pilates, and HIIT. The National membership also comes with premium amenities like saunas and steam rooms (in locations that have them). And while the membership tier is a little more expensive, be sure to ask about whether you can net a discount by paying annually.
• Platinum Membership ($40-$60 a month, depending on location): This membership is the most expensive route, and it allows you to visit all 24 Hour Fitness gyms nationwide. It also includes two buddy passes, allowing you to work out with a friend. People on Reddit say they pay anywhere from $30 to $49 a month for this membership, but it appears some locations charge upwards of $60 a month. Ultimately, the exact pricing depends on where you are or the precise location of the club. For more information, contact your local club to talk through membership options, classes offered and other amenities.

If you're still on the fence about 24 Hour Fitness, you can always try it out with a free three-day pass . That way, you can get a sense of the gym's equipment, see how crowded it gets at peak times, and decide if it's worth the cost of a membership. Check out their special offers page , too — you might just snag a deal.

— Additional reporting by Chandler Plante and Jade Esmeralda

Renee Cherry is a POPSUGAR contributor who specializes in beauty and wellness. Her writing has appeared in Shape, Women's Health, Glamour, and Well + Good, among other publications.

Chandler Plante is an assistant editor for POPSUGAR Health & Fitness. Previously, she worked as an editorial assistant for People magazine and contributed to Ladygunn, Millie, and Bustle Digital Group. In her free time, she overshares on the internet, creating content about chronic illness, beauty, and disability.

Jade Esmeralda , MS, CSCS, is a Staff Writer, Health & Fitness. A life-long martial artist and dancer, Jade has a strong passion for strength & conditioning, sports science, and human performance. She graduated with a Master of Science degree in Exercise Science and Strength and Conditioning from George Washington University.

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Madonna, Backed by Mark Mastrov, Expands New Fitness Business into Moscow

Global celebrity Madonna , in partnership with her manager Guy Oseary and Mark Mastrov , the founder of 24 Hour Fitness and now chair of a New Evolution Ventures — a private equity firm focused on the acquisition, development, management and operation of fitness, media and sports entities both domestically and internationally — are expanding their new line of fitness centers. Called Hard Candy Fitness Center , the flagship store opened in Mexico City, Mexico last month; now, the team is opening a second, 35,000-square foot center in Moscow that’s slated to open in March. According to reports, Madonna plans to roll out more centers around the world over the next 12 months.

PRESS RELEASE:

Madonna, in partnership with her manager Guy Oseary and Mark Mastrov, Chairman of New Evolution Ventures (NeV), announced the opening of the second Hard Candy Fitness Center in Moscow which is projected to open in mid-March 2011.  The new facility will be a beautifully designed and unique 35,000 square foot space located near Red Square.  Moscow’s Hard Candy Fitness will also include a partnership with Irina Razumova, founder of the well know Russian chain Planet Fitness.  The news of the Moscow location comes on the heels of a successful grand opening for the brand’s premiere location last week in Mexico City, which featured a special dance class taught by Madonna.

(Photo: http://photos.prnewswire.com/prnh/20101209/NY14702-a )

(Logo: http://photos.prnewswire.com/prnh/20101209/NY14702LOGO-b )

“It’s especially exciting to have the second Hard Candy Fitness open in Moscow as I really enjoyed the city and the people when I visited during my ‘Sticky & Sweet Tour.’  Working in collaboration with the experts at NeV and Irina, I know that we will create the ideal workout environment in Moscow that represents my health and fitness philosophy as well as include innovative and inspiring programs,” commented Madonna.

Mastrov, his partner Jim Rowley of NeV, along with Madonna and Oseary are in the planning stages of opening 10 additional Hard Candy locations in Russia, Brazil, Argentina, Europe and Asia.  They are currently exploring opportunities around the globe for facilities that will offer a unique member experience in all aspects including curriculum, environment and fashion.

Throughout her career, Madonna has been devoted to fitness and well being.  Having worked out in hundreds of gyms around the world, she developed a strong vision on what the ideal exercise, dance and workout environment should look like.  The vision took shape during an initial meeting between Mark Mastrov, the innovator behind some of the World’s best known Fitness Brands and Guy Oseary early in 2008.  Mastrov has built a fitness empire of over 1100 clubs in over 20 countries.

“Our goal is to create an environment around the world inspired by Madonna’s vision and high standards. Hard Candy Fitness Centers will be a reflection of Madonna’s point of view and will reveal her input on every detail including music, design and class curriculum.  Madonna’s touch will be everywhere,” stated Mastrov.

The Moscow Hard Candy Fitness Center along with others in the planning stages will include proprietary Hard Candy Fitness programming inspired by Madonna and her dance team, a Bike Studio as well as a Mind Body Studio, featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeira and the newest trends in Yoga.  It will also house a healthy alternative Juice Bar/Cafe and lavish locker rooms.

Members will benefit from state of the art cardiovascular equipment with personal viewing screens, more than 60 pieces of strength equipment/free weights and the best group fitness, functional training accessories using brands including Precor, Marpo Kinetics, Hoist, Free Motion, StarTrac  and TRX suspension training.

“We are so excited and honored to be able to open the Hard Candy Fitness brand here in Moscow.  Madonna has been an inspiration for us all and we can’t wait to bring this beautiful facility to life,” said Irina Razumova, partner with Hard Candy Fitness and NeV.

Press Conference Information

Mark Mastrov and Irina Razumova will conduct an official press conference at the RIA Novosti Moscow agency on Dec. 13, 2010 at 13:00.

About New Evolution Ventures (NeV)

Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on acquisition, development, management and operation of fitness, media and sports entities both domestically and internationally.  Co-Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time.  With a foundation representing over a century of business experience, NeV currently has operations and investments in over 20 countries worldwide.  For more information, please visit www.newevolutionventures.com .

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Ukraine-Russia war latest: Putin picks ex-bodyguard for senior role - fuelling succession rumours

The Russian president has brought Alexei Dyumin, 51, closer to the centre of power since his re-election in March. Meanwhile, the leaders of France and Germany have said Ukraine should be allowed to strike targets in Russia - but on certain conditions.

Wednesday 29 May 2024 17:32, UK

• Putin names ex-bodyguard for senior role - fuelling succession rumours  
• French and German leaders say Ukraine allowed to strike inside Russia
• Russia launches drone attack at three regions
• Sean Bell analysis:  Putin is concerned and he's rattling the nuclear sabre
• The big picture : What you need to know about the war right now
• Eyewitness: Russia producing shells three times faster than Ukraine's allies

We're pausing our live coverage of the conflict for the day, but if you're just joining us, here is a recap of the key moments.

• Vladimir Putin appointed Alexei Dyumin, his former bodyguard, as secretary of the advisory State Council, fuelling speculation about his presidential potential;
• France and Germany's leaders said Ukraine should be allowed to hit military sites inside Russia from which missiles were being fired at Ukrainian territory, but not other targets;
• Police searched the office of a European Parliament employee in Brussels over suspected Russian interference;
• Prisoner of war exchanges between Russia and Ukraine have been suspended for several months, Russia's human rights commissioner said.

A Russian airstrike has hit more than 100 houses in an eastern Ukrainian village, local authorities say.

The high-explosive aerial bomb wounded seven people in the Donetsk region, according to the Ukrainian National Police.

The attack took place seven miles from Kramatorsk, a key Ukrainian-held city. 

A four-year-old child was among those injured.

Vladimir Putin has appointed Alexei Dyumin, his former bodyguard, as secretary of the advisory State Council, fuelling speculation about his presidential potential.

The president has brought Mr Dyumin, 51, closer to the centre of power since his re-election in March, having made him an aide overseeing the defence industry this month.

The details of his new role are unknown.

"Russia's elite is abuzz with the appointment of Dyumin," Sergei Markov, a former Kremlin adviser and Putin supporter, said on Telegram.

"This is seen as confirmation that Dyumin is the future president of Russia, Putin's choice," Mr Markov said, adding that this was something that had long been rumoured.

There is no public debate or reliable information about who might eventually succeed Putin, who is 71 and is expected to rule for years, but his appointments are scrutinised for signs of whether he is lining up a potential candidate to one day take over from him.

Being publicly identified as a potential successor carries certain risks attached to being seen as a challenger.

Asked about Dyumin's appointment, the Kremlin said it was part of a rotation - he is taking over the role from Igor Levitin, 72 - and said he would look at how the State Council would function.

A German government spokesperson says agreements on how Ukraine deploys weapons supplied by the West are confidential.

They batted away questions on whether Ukrainian forces could use them to strike into Russian territory. 

The government was pressed on the issue at a news conference after French and German leaders said Kyiv should be allowed to hit military sites inside Russia from which missiles were being fired at Ukrainian territory.

Yesterday, Vladimir Putin tried to frame his invasion across the Kharkiv border, opening up a second front, as a result of the West failing to prevent Kyiv from attacking Russian targets.

Ukrainian drones have the capability of striking a target up to 1,550 miles away, but Moscow has been protected, a senior Russian airforce official has said.

The comments, made by Dmitry Bogdanov, head of the radio-electronic warfare department of the Russian Aerospace Forces, suggest a wide swath of Russian territory bordering Ukraine is vulnerable to attack.

"The enemy is not standing still," Mr Bogdanov was quoted as saying by state news agency Tass. 

"Now unmanned aerial vehicles can traverse an area of up to 2,500 kilometres, and many [Russian] regions are aware of this." 

It comes after a Kyiv source told Reuters on Monday that a Ukrainian drone had attempted its deepest strike yet, targeting a Russian early-warning military radar system in the Orenburg region, almost 1,000 miles away.

Since the start of the year, drone attacks have also struck critical oil refining infrastructure in Russia.

Ukraine does not officially confirm or deny it is attacking refineries inside Russia, but it says such sites are legitimate targets as they aid Moscow's military effort.

A major barrage in May last year saw two drones fly towards the Kremlin complex overlooking Red Square before they were destroyed.

Police have searched the office of a European Parliament employee in Brussels over suspected Russian interference, Belgium's federal prosecutor's office says.

Officers also raided the employee's residence and the EU Parliament's French headquarters.

It comes after an investigation was launched last month by the Belgian prime minister, who said his intelligence service uncovered a network trying to undermine support for Ukraine.

"The searches are part of a case of interference, passive corruption and membership of a criminal organisation and relates to indications of Russian interference, whereby members of the European Parliament were approached and paid to promote Russian propaganda via the Voice of Europe news website," prosecutors said.

Prosecutors said they believe the employee played "a significant role in this".

This comes less than two weeks before polls open on 6-9 June to elect a new EU parliament.

"According to our intelligence service, the objectives of Moscow are very clear," said Belgian leader Alexander De Croo.

"The objective is to help elect more pro-Russian candidates to the European Parliament and to reinforce a certain pro-Russian narrative in that institution."

The Swedish government will donate military aid to Ukraine worth £960m.

It is the largest package of the 16 Sweden has agreed to so far.

"It consists of equipment that is at the top of Ukraine's priority list," deputy prime minister Ebba Busch said. 

This includes air defence, artillery ammunition and armoured vehicles.

Sweden's defence minister Pal Jonsson said the country has ruled out sending any Swedish-built JAS 39 Gripen jets for now, saying Ukrainian is focusing on implementing the F-16 programme. 

Several countries have said they want to donate F-16s, with Belgium pledging 30 yesterday.

Mr Jonsson said Sweden "is still working on possibly being able to contribute with the Gripen system later."

Prisoner of war exchanges between Russia and Ukraine have been suspended for several months, Russia's human rights commissioner says.

Tatyana Moskalova blamed what she called Kyiv's "false demands", the state news agency Tass reported.

It was unclear precisely when swaps ceased. There was no immediate comment from Ukraine. 

Moscow and Kyiv have carried out periodic prisoner swaps via intermediaries since Moscow launched its invasion.

Outside Kyiv, manufacturers have been demonstrating their answer to the challenge of rescuing injured soldiers from the battlefield.

Several remote-controlled stretchers were being tested in these pictures taken by Reuters at an undisclosed location.

Russian guided bombs killed two civilians in the eastern Ukrainian city of Toretsk yesterday, Donetsk's regional governor has said.

They heavily damaged two multistorey apartment buildings, said Vadym Filashkin.

Mr Filashkin said Russian forces attacked the city with three bombs, located north of Russian-held Donetsk.

Rescue teams were on site to determine the extent of casualties.

Sky News cannot independently verify these battlefield reports. 

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