bharti airtel outsourcing case study

STRATEGIC OUTSOURCING AT BHARTI AIRTEL LIMITED

Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company's produ

STRATEGIC OUTSOURCING AT BHARTI AIRTEL LIMITED

Executive Summary

Bharti Airtel Limited was established by Sunil Mittal in 1995 to utilize the advancement of Indian telecom showcase. Looked with exponential development and an aggressive telecom condition, Bharti searches for approaches to even more likely deal with its capital uses for media communications and data innovation. It forcefully sought after the obtaining of licenses for portable tasks in other geographic areas. The objectives for creation were to offer for an administration permit to work the primary private portable administration. There is exponential development expected in the following year and a half. Because of open standard of GSM innovation, it was anything but difficult to change the provider. One alternative is to hand over administration of its telecom, and IT systems to its merchants. Bharti ought to proceed with the proposed outsourcing understanding. It can utilize its assets and aptitude to its center territories of item development, administrations, advertising, marketing, and valuing. Quick development is additionally conceivable.

Critical Analysis

There is a cost decrease for Bharti because quickly changing patterns in telecom industry prompts speedily. According to the new arrangement, Bharti would pay the system merchants for prerequisites just when the limit was fully operational and has been utilized by its clients and thus no installment was there for the unused limit. To guarantee nature of Bharti's support of its end clients, the understanding accommodated quality controls. Bharti's proposed IBM was of income sharing instead of paying a settled sum. It investigates the upsides, and downsides of such an outsourcing game plan for an organization in an industry where innovative prevalence is viewed as a fundamental component in a controlled strategy. There was ceaseless development. Organization does not need to continue putting resources into keeping up overabundance limit. The enhancement of in general industry productivity by decreasing clash between system hardware merchant and telecom organization can give world-class portable administrations. Turning down Bharti's offer could hamper IBM's future development in Indian market. There were irreconcilable circumstances with the merchants. Additionally, there were disappointed workers. There could likewise be an expansion in the legitimate charges and representative profitability can endure, alongside trust in the organization. The favorable position was there was no compelling reason to pay the merchants previously, so, it will thus enhance its income cycle. There was 24-hour client administration, and specialized help lines accessible. So, the capacity to impart best practices to different organizations can help enhance the proficiency of activities. The successive difference in merchants made procedure of offering, arranging and working with the sellers to introduce the all-encompassing limit tedious. Divided outsourcing was insufficient to meet all requests. The arrangement is that they will move the system hardware seller and administrator on same side. Here, whole duty of developing, supporting and overhauling of the telecom organize is given to gear merchant. The primary issue Bharti Airtel Limited confronted is how to deal with its capital consumption for its tasks and how to face the normal exponential development and an aggressive situation. In 2004, its enhanced working edges from negative to positive. It is the biggest player in developing remote section. It has profoundly aggressive market with spotlight on volumes. There was an irreconcilable circumstance with the merchants as they endeavored to offer greater hardware while Bharti needed most extreme inclusion with slightest gear. Till 2003-2004, Bharti's IT requirement was met inside. But it was not incorporated. The outsourcing of IBM included everything from PC on the work area and the distance to the principle outline. There was high rivalry because of mechanical changes and enthusiasm from purchasers. Bharti's center capabilities are arranging tasks, development and promoting. Bharti's underlying GSM organization was set up with the assistance of Ericsson. Likewise, the greater part of the occasions the IT frameworks of the gained organizations were not good with Bharti's framework. The issue looked by Bharti was dealing with the association's IT capital uses. The HR issue it confronted was that it was hard to hold best, as capable folks favored multinational companies. Likewise, there was high obsolesce cost. The system merchant protests are that: there is a hardware speculation chance, progressing of representatives and culture and the seller could be passing up a noteworthy open door in India. Its center competency was in tasks, not IT plans. There was a shortage of qualified workers. It acquired gear, establishment and support administrations from every one of these providers in at least one of the provincial circles in which it was available. There can be potential loss of control too. There can be extra inner and outside charges as well. The upkeep of the gear would be given by the system providers. For this the current representatives would work for the sellers. By dissecting the above issues, the position on the principle issue they are confronting is inferred.

Problem Statement

Keeping pace with development: Bharti's client base is developing at 100% every year. So, it is a colossal test to keep pace with the development. It has its portable tasks right now in 15 hovers out of 25 in the nation and its settled line activities in 6 circles.
It was hard to contract and hold best and the most splendid workers.
Administrators were worried about the speed of profitability and productivity of activities.
Concentrating on center capabilities: Their center competency is in tasks and not in IT plan. They look progressively to its merchants to give mastery in coordinated frameworks structure.
Capital uses and the hazard: They are confronting an extreme capital use issue. They couldn't run new programming on the gear they bought 2 years prior and it is never again valuable.
There was quiet obstruction from the administrators.
Programming and equipment applications may never again be bolstered with the framework changes. They ought to outsource their telecom hardware and IT gear to their merchants.
Loss of control and reliance on the sellers.
Unyieldingness of IT issue, so upper hand endures.
There is contract restoration hazard. There can be danger of security and secrecy.
The quality and speed at which developments are acquainted with the market can endure alongside general society picture.
Contrariness of acquired IT frameworks. The contentions that help the choice are: Telecom hardware the executives outsourcing: The Industry practice is to buy about 30% to 40% abundance limit with the end goal to keep one stage in front of client request and to make up for the gauge blunder of models. The choices Bharti can take up are to enlist all the newer workers, the present representatives can be exhausted to stay aware of the market, there can be gigantic expenses for new contracts and maintenance issues, there can be expanding IT costs for abundance limit, alongside increment in expense repress development. For Bharti, this would speak to $300 million to $400 million.

Recommendations

Money related necessities were not Bharti's solitary worry; there is likewise the postponement, which the firm could manage the cost given its fast development, between the time that the requirement for extra limit is distinguished and the time that the extra limit could be ready for action. Outsourcing the venture would be fitting for this situation, since it won't diminish the capacity's ability, nor will it re-appropriate a key vital assignment. The marketable strategy should bolster the association's procedure and modifying or postponing different duties isn't vital since outsourcing is an authentic choice. The way toward arranging, offering, financing, acquiring and introducing would take somewhere between a year and a half. Including perpetual staff for an impermanent circumstance isn't proper. There was the end benefit in the event of IT activities. Additionally, it helps extension of little organizations and diminishes expenses. It additionally brings operational and finance costs down to encourage upper hand. The center competency in activities was being moved to the merchants. It is an administration giving business and it will include one more channel level among clients. Consequently, consumer loyalty may get influenced. The center competency was in activities and not in IT structure, thus a great part of the engineering programming and equipment configuration was done. The built-up sellers did not give each of the arrangements. No past arrangements of such outsourcing have occurred and henceforth the chance is high. It should have a proper governance mechanism to keep check on the places as Bharti becomes dependent on the partners for most activities. It can also use its resources and expertise to its core areas of marketing, branding and pricing to get competitive advantage in the market.

To stay competitive within the invasive telecom sector in India, the companies ought to be economical and ready to retain customers by reducing the price of service. This could be achieved by higher managing its capital expenditures. One among the choices accessible for the Bharti is to travel for strategic outsourcing. The case illustrates the innovative approach to gaining a competitive advantage through outsourcing and discusses the professionals, and cons of outsourcing. If the deal is roaring, Bharti will scale back its cost and may grow with the growing client base and may effectively scale back the prices. There are several competitors like Vodafone, Reliance etc. in the market with similar strategy but this case gives the conclusion that with the changing economic and political scenario, telecom sector faces many ups and downs and in order to maintain top position, Bharti needs to have and implement a different strategy. This case has given a transparent vision as how to change strategy from other competitors and how to use strong point and convert the weak point of other company as an opportunity.

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Strategic Outsourcing at Bharti Airtel Limited

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Strategic Outsourcing at Bharti Airtel Harvard Case Solution & Analysis

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Strategic Outsourcing at Bharti Airtel Case Solution

Bharti Airtel is one of the Pioneers in Indian telecom market since the establishment of industry. It has become an innovator in the Indian versatile business sector with 25% of market share in the overall industry, which has 6 million endorsers. It has client base which grows by 100% per year, which has resulted in a significant increase in revenue.Along with this, Bharti Airtel has the capacity to effectively change customer generated media (CGM) supplier and it is a family run business.

The company can be successful by availing the opportunity to open up alarge part of business sector through development in the wire line and wireless services, which would lead to significant growth by one and a half year approximately. Furthermore, the growth in the value added services such as content, diversions along with outsourcing of system gear and the IT hardware and software.

Along with this, Bharti Airtel is new in industry and as it would grow, it would enhance the leaning in the industry. Moreover, it has to improve its business strategy and shared visions by hiring the skilled and experienced personnel which would help to maintain the constant growth and save the upfront cost.

Furthermore, Bharti must understand the potential market and acquire versatile and altered line licenses in the greater part of India's portable working zones. They could also do well by dispatching more national and global long separation administrations.

In any business, restructuring can simply help the company succeed. For instance, with respect to Bharti, they can have a powerful and more effective procedure of arranging, financing, acquiring, introducing offices, new items, charging measures, and managements keeping in mind the end goal to reduce the lead time to the business sector or purchaser.

2. What are Bharti’s core competencies?

Its core competencies are in:

Network Operations
Sales and Marketing

The core competency in Innovation and sales marketing are:

Accomplished Market predominance in Mobile services.
Gives "error free" client services with low call drop rates , expansive scope, cost efficient and creative in new products and services.
It is becoming broadband and Telephone Services including Wi-Fi, VPN and Video observation
Its arrangement of EDGE, a 2.5G GSM-good innovation can be redesigned.

The principle core competency of Bharti in its operations is:

Its focus was to keep up the quality with competitive assessing.
Enhance Market Share
Maintain Quality services
With developing rivalry stay focused on evaluating.
Emphasis more on value added services to enhance primary concern.
More speculation for expansion of capacity

3. Do you think Bharti should enter the outsourcing agreements outlined by Gupta?

Bharti Airtel should accept the outsourcing agreement outlined by Gupta as it shows some of the advantages to accept the offer which includes:

The company uses its assets, resources and expertise in its core areas of improving and developing the products, offering value added services and branding and pricing marketing .

This agreement provides successful improvement in overall industry profits, which would reduce the inter-industry conflicts of interests between network vendors (such as Nokia, Ericson and Siemens) and telecommunication companies (Bharti) which may result in providing variety of services to the end customers by using Ericson’s skills and expertise.

This outsourcing agreement assures the rapid growth as well as it reduces the cost of the company due to continuous changes in the telecom industry.

Along with this, the company requires huge capital in order to grow the customer base, as a result the risk will be diversified in more than one vendor and it would support the proper mechanism of governance.....................

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Strategic Outsourcing at Bharti Airtel Ltd.

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Product Description

Publication Date: July 12, 2006

Industry: Telecom

Source: Harvard Business School

Faced with exponential growth and a competitive telecom environment, Bharti looks for ways to better manage its capital expenditures for telecommunications and information technology. One option is to hand over management of its telecom and IT networks to its vendors. Explores the pros and cons of such an outsourcing arrangement for a company in an industry where technological superiority is considered an essential element in competitive strategy. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.

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Strategic Outsourcing at Bharti Airtel Limited Essay

Introduction, strategic outsourcing. problems, associated risks.

Strategic outsourcing is a business tool, which helps to improve business performance and marketing activity. Originally, the companies will be able to leverage their skills for achieving increased profitability by assessing the relative costs and possible risks which are associated with purchasing, hiring new employees, and creating principally new aims and goals, as well as departments for achieving these goals.

This paper aims to analyze all the possible drawbacks of strategic outsourcing in Bharti Airtel Limited. The structure of the paper presupposes the definition of a problem and its solution. Thus, the analysis will represent the review of the possible problems described in the case study, the recommendations for the company, and the analysis of the strategic approaches, which are used, and should be resorted to for overcoming the possible problems.

Benefits of Outsourcing

First of all, it should be emphasized that the benefits of outsourcing are evident and essential, while the possible drawbacks depend on the managerial strategies and the allover managerial performance of the organization. Originally, the possible benefits are the following and Bharti Airtel Limited is regarded as the organization which aims to get the most of the potential benefits:

The access to the latest workflow technology and human resources without high investments
Professional skills and services available are wider than with the traditional HR approach.
The costs of the services and production are lower
Strong possibility to save time, efforts, infrastructure, and resources
Outsourced workers often work overtime, thus, the deadlines of the projects may be shortened
A flexible system of outsourcing HRM provides increased efficiency and productivity.
Faster time of accessing the market
Improved processes bring about improved customer satisfaction
Gain a competitive edge with sophisticated technology and people
Benefit from operational efficiencies without capital investment
Benefit from better performance and management
Benefit from process maturity and scalability

Management Problems

In the light of this fact, there is a strong necessity to mention that all the problems of the company are associated with the matters of managing the outsourced resources. As it is stated in the case study, the company applies the family principle of running a business, like lots of other Indian industries. On the one hand, it provides an opportunity for the proper running of the business by the collective efforts of a single-family – people with a single aim and powerful determination. By Lowson (2006), companies with such approaches will inevitably experience problems with the outsourced workers, as such an approach contradicts the original claims of a family-run business.

The essence of the problem is covered in the notion that the company’s managerial system is not oriented toward the outsourcing application. The solution to the problem will be based on the restructuring of the managerial strategy. The following steps will be required: the company should be focused on the core competencies and the resources, which define the extension of these competencies. Originally, preeminence, which is defined by strategic outsourcing provides unique features for the consumers of the organization, thus, the company should emphasize the importance of the resources, and make everything that will be able to improve the resources.

The next step will be to outsource all the possible resources, also entailing the traditionally considered integral to any company, taking into consideration management of the sources and activities, which are of no need or special capacities for the company.

The constant analysis of the process is the main task of the management teams, which is required for the adequate assessment of the progress and timely definition of the possible problems. Domberger (2004, p. 52) emphasizes the following statement:

For the meaningful analysis of outsourcing various theoretical insights are helpful. Transaction Cost Theory (TCT) originates from an economic perspective and Resource-Based View (RBV) is heavily applied in strategic management. Transaction costs are often disregarded because of the difficulty in quantifying the costs. Firms need to consider both the production and transaction costs of outsourcing. Other unexpected hidden costs are related to activities such as contractual amendment, unexpected transition and management, lock-in and disputes and litigations

Vendors and Investment

Another problem, which is faced, is associated with the matters of the relations with vendors. On the one hand, these relations should not touch upon the issues of outsourcing, nevertheless, when the company changes its supplier, the approaches of the HRM in particular, and resources management in general appear to be changed. If the services of one supplier appear to be unsatisfactory, the income of the company lowers, while the load for the outsourced specialists lowers essentially. To solve this problem, there is a strong necessity to combine all the approaches of outsourcing for increasing the benefits. Originally, the leveraging process of the company may be arranged in four ways. As Quinn and Hillmer (2007) emphasize, they maximize returns on internal resources by concentrating investments and energies on what the enterprise does best. Then as it is generally stated, the well-developed central competencies offer formidable barriers, which are suitable for opposing the present and future competitors, who are aiming to expand their spheres of interest, thus, the company will be capable to facilitate the strategic advantages of market share. The third recommended leverage tool contradicts the reality of business performance, nevertheless, there is a strong necessity to of the complete and maximally effective utilization of all the incoming investment. The specialized capabilities, which are required for this effective utilization would be duplicated internally, thus, improving the performance of the organization, and further increase of the capital investment flow. As Maromonte (2008, p. 195) claimed in his research on the issues of strategic outsourcing, “ this joint strategy decreases risks, shortens cycle times, lowers investments, and creates more favorable investment atmosphere, thus, increasing the business performance effectiveness ”. Nevertheless, it is applicable only in rapidly changing markets and spheres, as stable markets are not subjected to the extension of the investment flows without any reasonable marketing premise, as it is possible in the developing markets.

Human Resources

Originally, the main problem, which is associated with outsourcing, is Human Resources Management difficulties. The fact is that the successful development of the company requires the attraction of the best experts and the brightest technologists. On the one hand, these best will prefer the multinational companies, thus, Bharti Airtel Limited is among the outsiders. Training will solve the problem partially, as trained specialists will aim to leave the company before it achieves the essential results in this business sphere. Thus, outsourcing is the only solution for the successful development and attraction of the best personnel.

The solution for the problem will entail the implementation of outsourcing practices and increasing access to the global workforce, and the best skills of this workforce. As Hormozi and Hostetler (2003, p.291) stated in their research, there are several models of outsourcing, and all of them may be combined. The models are the following:

Staff augmentation – provides specialized resources, cost flexibility and satisfies short-term time-to-market demands. Out-tasking – is suitable for short-term business needs, to fill skill gaps. However, the integration of different out-tasked outcomes may not be a seamless one. Project-based outsourcing – Vendors and clients share risks and rewards through this collaborative model. This model has high client benefits as it holds the vendor accountable for an entire project, and allows the application of industry best practices in the outsourcing process.

In the light of this perspective, there is a strong necessity to emphasize that the original values of the business models of outsourcing are covered in the fact of global accessibility. On the one hand, it is suitable, and causes lesser expenses for the HR strategy; nevertheless, on the other hand, it requires a thoroughly developed managerial structure, consisting of reliable and highly experienced team members. Outsourcing also requires the implementation of the unified governance framework, which may be provided only by the multi-year managed services model as Lowson (2006) claims.

The managed service model is generally regarded as the most complicated, nevertheless the most thorough model of outsourcing in distinction with the previously described models. Originally, it is aimed at fostering the development of long-term relations with the employees. Originally, this model presupposes that the service provider takes full responsibility for the agreed-upon strategic business outcomes.

The complex decisions, which any outsourcing model presupposes, require essential experience in sourcing and HRM in general. This experience means the awareness on the issues of who should outsource, why, where, and when, as well as the factors, which influence these issues.

Solution of the managerial problems associated with the implementation of outsourcing techniques often presupposes the solution of the problems of the technical character. The fact is that focusing on the core business processes and marketing aims in a company with outsourced workers, requires the constant monitoring of the project processes. The clients of such organizations have an opportunity to resort to cost-effective and flexible IT projects, which provide them with an opportunity for rapid response. In the light of this consideration, it should be stated that the implementation of a valuable IT structure is one of the key tasks for the outsourced segment of business activity. Originally, this aspect of IT management should be insourced, as only insourcing provides sufficient response rapidity.

Originally, outsourcing techniques and strategies, which are associated with these matters are highly beneficial and presuppose particular advantages and commodities for running a business. All the matters and possible problems, associated with outsourcing, and solutions for these problems have been regarded, nevertheless, the risks should be also taken into consideration. The strategic outsourcing matrix is utilized for these aims.

The matrix represents all the possible risks that are attributable to the outsourcing strategies and the matters of strategic planning. By the research by Domberger (2004), the risk factors are numerous, nevertheless, each company has its own. The problems and the key risks of Bharti Airtel Limited have been already regarded. Further research of the outsourcing for this specific case will require the risk assessment in the terms of technical complexity, uniqueness of the business process, and entry-level. Then, the situation will require assessment from the perspective of the profit impacts. Maromonte (2008) makes a particular emphasis on the following fact: “In a situation where the profit impacts are high and the outsourcing risks are low, firms would be advised to develop expansion strategy to penetrate and expand their market shares.”

Finally, it should be stated that the analysis of the problems from the perspective of Outsourcing Strategies, and the solutions of these problems are closely associated with the matters of the managerial mistakes and strategies, implemented for performing business tasks. Outsourcing itself is regarded as the universal approach for solving numerous problems, nevertheless, there are particular risks, associated with it, consequently, to resort to outsourcing, the internal managerial system should be properly adjusted and adapted for regulating the outsourced departments. Moreover, the managerial and economic risks should be evaluated and taken into consideration.

Domberger, S. (2004). The Contracting Organization: A Strategic Guide to Outsourcing . Oxford: Oxford University Press.

Hormozi, A., Hostetler, E., & Middleton, C. (2003). Outsourcing Information Technology: Assessing Your Options. SAM Advanced Management Journal, 68 (4), 18.

Lowson, R. H. (2006). Strategic Operations Management: The New Competitive Advantage . New York: Routledge.

Maromonte, K. R. (2008). Corporate Strategic Business Sourcing . Westport, CT: Quorum Books.

Quinn, J. B., & Hillmer, F. G. (2007). Strategic Outsourcing. The McKinsey Quarterly, (1), 48.

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Another way of understanding the external environment of the firm in Strategic Outsourcing at Bharti Airtel Ltd. is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. You can even identify the source of firm's competitive advantage based on PESTEL analysis and Organization's Core Competencies.

Step 7 - Organizing & Prioritizing the Analysis into Strategic Outsourcing at Bharti Airtel Ltd. Case Study Solution

Once you have developed multipronged approach and work out various suggestions based on the strategic tools. The next step is organizing the solution based on the requirement of the case. You can use the following strategy to organize the findings and suggestions.

Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals.
Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You have to recommend business unit level recommendations. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. For example you can recommend a low cost strategy but the company core competency is design differentiation.
Case study solutions can also provide recommendation for the business manager or leader described in the business case study.

Step 8 -Implementation Framework

The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Implementation framework differentiates good case study solutions from great case study solutions. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives -

Detailed understanding of the case,
Clarity of HBR case study fundamentals,
Analyzed case details based on those fundamentals and
Developed an ability to prioritize recommendations based on probability of their successful implementation.

Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Strategic Outsourcing at Bharti Airtel Ltd. case study solution.

Step 9 - Take a Break

Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.

Step 10 - Critically Examine Strategic Outsourcing at Bharti Airtel Ltd. case study solution

After refreshing your mind, read your case study solution critically. When we are writing case study solution we often have details on our screen as well as in our head. This leads to either missing details or poor sentence structures. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. Be very slow with this process as rushing through it leads to missing key details. Once done it is time to hit the attach button.

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Strategic Outsourcing at Bharti Airtel Ltd.
Strategy & Execution / MBA Resources

Introduction to case study solution

EMBA Pro case study solution for Strategic Outsourcing at Bharti Airtel Ltd. case study

At EMBA PRO , we provide corporate level professional case study solution. Strategic Outsourcing at Bharti Airtel Ltd. case study is a Harvard Business School (HBR) case study written by F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens. The Strategic Outsourcing at Bharti Airtel Ltd. (referred as “Bharti Outsourcing” from here on) case study provides evaluation & decision scenario in field of Strategy & Execution. It also touches upon business topics such as - Value proposition, Costs, Customers, Globalization, IT, Operations management, Performance measurement. Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Strategy & Execution field, and broaden their skill set.

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Case Description of Strategic Outsourcing at Bharti Airtel Ltd. Case Study

Case Authors : F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens

Topic : strategy & execution, related areas : costs, customers, globalization, it, operations management, performance measurement, what is the case study method how can you use it to write case solution for strategic outsourcing at bharti airtel ltd. case study.

Almost all of the case studies contain well defined situations. MBA and EMBA professional can take advantage of these situations to - apply theoretical framework, recommend new processes, and use quantitative methods to suggest course of action. Awareness of the common situations can help MBA & EMBA professionals read the case study more efficiently, discuss it more effectively among the team members, narrow down the options, and write cogently.

Case Study Solution Approaches

Three Step Approach to Strategic Outsourcing at Bharti Airtel Ltd. Case Study Solution

The three step case study solution approach comprises – Conclusions – MBA & EMBA professionals should state their conclusions at the very start. It helps in communicating the points directly and the direction one took. Reasons – At the second stage provide the reasons for the conclusions. Why you choose one course of action over the other. For example why the change effort failed in the case and what can be done to rectify it. Or how the marketing budget can be better spent using social media rather than traditional media. Evidences – Finally you should provide evidences to support your reasons. It has to come from the data provided within the case study rather than data from outside world. Evidences should be both compelling and consistent. In case study method there is ‘no right’ answer, just how effectively you analyzed the situation based on incomplete information and multiple scenarios.

Case Study Solution of Strategic Outsourcing at Bharti Airtel Ltd.

We write Strategic Outsourcing at Bharti Airtel Ltd. case study solution using Harvard Business Review case writing framework & HBR Strategy & Execution learning notes. We try to cover all the bases in the field of Strategy & Execution, Costs, Customers, Globalization, IT, Operations management, Performance measurement and other related areas.

Objectives of using various frameworks in Strategic Outsourcing at Bharti Airtel Ltd. case study solution

By using the above frameworks for Strategic Outsourcing at Bharti Airtel Ltd. case study solutions, you can clearly draw conclusions on the following areas – What are the strength and weaknesses of Bharti Outsourcing (SWOT Analysis) What are external factors that are impacting the business environment (PESTEL Analysis) Should Bharti Outsourcing enter new market or launch new product (Opportunities & Threats from SWOT Analysis) What will be the expected profitability of the new products or services (Porter Five Forces Analysis) How it can improve the profitability in a given industry (Porter Value Chain Analysis) What are the resources needed to increase profitability (VRIO Analysis) Finally which business to continue, where to invest further and from which to get out (BCG Growth Share Analysis)

SWOT Analysis of Strategic Outsourcing at Bharti Airtel Ltd.

SWOT analysis stands for – Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are result of Bharti Outsourcing internal factors, while opportunities and threats arise from developments in external environment in which Bharti Outsourcing operates. SWOT analysis will help us in not only getting a better insight into Bharti Outsourcing present competitive advantage but also help us in how things have to evolve to maintain and consolidate the competitive advantage.

- Experienced and successful leadership team – Bharti Outsourcing management team has been a success over last decade by successfully predicting trends in the industry.

- Streamlined processes and efficient operation management – Bharti Outsourcing is one of the most efficient firms in its segment. The credit for the performance goes to successful execution and efficient operations management.

- Low profitability which can hamper new project investment – Even though Bharti Outsourcing financial statement is stable, but going forward Bharti Outsourcing 5-7% profitability can lead to shortage of funds to invest into new projects.

- Bharti Outsourcing business model can be easily replicated by competitors – According to F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens , the business model of Bharti Outsourcing can be easily replicated by players in the industry.

Opportunities

- E-Commerce and Social Media Oriented Business Models – E-commerce business model can help Bharti Outsourcing to tie up with local suppliers and logistics provider in international market. Social media growth can help Bharti Outsourcing to reduce the cost of entering new market and reaching to customers at a significantly lower marketing budget.

- Increase in Consumer Disposable Income – Bharti Outsourcing can use the increasing disposable income to build a new business model where customers start paying progressively for using its products. According to F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens of Strategic Outsourcing at Bharti Airtel Ltd. case study, Bharti Outsourcing can use this trend to expand in adjacent areas Costs, Customers, Globalization, IT, Operations management, Performance measurement.

- Customers are moving toward mobile first environment which can hamper the growth as Bharti Outsourcing still hasn’t got a comprehensive mobile strategy.

- Age and life-cycle segmentation of Bharti Outsourcing shows that the company still hasn’t able to penetrate the millennial market.

Once all the factors mentioned in the Strategic Outsourcing at Bharti Airtel Ltd. case study are organized based on SWOT analysis, just remove the non essential factors. This will help you in building a weighted SWOT analysis which reflects the real importance of factors rather than just tabulation of all the factors mentioned in the case.

What is PESTEL Analysis

PESTEL /PEST / STEP Analysis of Strategic Outsourcing at Bharti Airtel Ltd. Case Study

PESTEL stands for – Political, Economic, Social, Technological, Environmental, and Legal factors that impact the macro environment in which Bharti Outsourcing operates in. F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens provides extensive information about PESTEL factors in Strategic Outsourcing at Bharti Airtel Ltd. case study.

Political Factors

- Political and Legal Structure – The political system seems stable and there is consistency in both economic policies and foreign policies.

- Little dangers of armed conflict – Based on the research done by international foreign policy institutions, it is safe to conclude that there is very little probability of country entering into an armed conflict with another state.

Economic Factors

- According to F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens . Bharti Outsourcing should closely monitor consumer disposable income level, household debt level, and level of efficiency of local financial markets.

- Inflation rate is one of the key criteria to consider for Bharti Outsourcing before entering into a new market.

Social Factors

- Leisure activities, social attitudes & power structures in society - are needed to be analyzed by Bharti Outsourcing before launching any new products as they will impact the demand of the products.

- Demographic shifts in the economy are also a good social indicator for Bharti Outsourcing to predict not only overall trend in market but also demand for Bharti Outsourcing product among its core customer segments.

Technological Factors

- Proliferation of mobile phones has created a generation whose primary tool of entertainment and information consumption is mobile phone. Bharti Outsourcing needs to adjust its marketing strategy accordingly.

- 5G has potential to transform the business environment especially in terms of marketing and promotion for Bharti Outsourcing.

Environmental Factors

- Environmental regulations can impact the cost structure of Bharti Outsourcing. It can further impact the cost of doing business in certain markets.

- Consumer activism is significantly impacting Bharti Outsourcing branding, marketing and corporate social responsibility (CSR) initiatives.

Legal Factors

- Health and safety norms in number of markets that Bharti Outsourcing operates in are lax thus impact the competition playing field.

- Property rights are also an area of concern for Bharti Outsourcing as it needs to make significant Costs, Customers, Globalization, IT, Operations management, Performance measurement infrastructure investment just to enter new market.

What are Porter Five Forces

Porter Five Forces Analysis of Strategic Outsourcing at Bharti Airtel Ltd.

Competition among existing players, bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitutes.

What is VRIO Analysis

VRIO Analysis of Strategic Outsourcing at Bharti Airtel Ltd.

VRIO stands for – Value of the resource that Bharti Outsourcing possess, Rareness of those resource, Imitation Risk that competitors pose, and Organizational Competence of Bharti Outsourcing. VRIO and VRIN analysis can help the firm.

What is Porter Value Chain

Porter Value Chain Analysis of Strategic Outsourcing at Bharti Airtel Ltd.

As the name suggests Value Chain framework is developed by Michael Porter in 1980’s and it is primarily used for analyzing Bharti Outsourcing relative cost and value structure. Managers can use Porter Value Chain framework to disaggregate various processes and their relative costs in the Bharti Outsourcing. This will help in answering – the related costs and various sources of competitive advantages of Bharti Outsourcing in the markets it operates in. The process can also be done to competitors to understand their competitive advantages and competitive strategies. According to Michael Porter – Competitive Advantage is a relative term and has to be understood in the context of rivalry within an industry. So Value Chain competitive benchmarking should be done based on industry structure and bottlenecks.

What is BCG Growth Share Matrix

BCG Growth Share Matrix of Strategic Outsourcing at Bharti Airtel Ltd.

BCG Growth Share Matrix is very valuable tool to analyze Bharti Outsourcing strategic positioning in various sectors that it operates in and strategic options that are available to it. Product Market segmentation in BCG Growth Share matrix should be done with great care as there can be a scenario where Bharti Outsourcing can be market leader in the industry without being a dominant player or segment leader in any of the segment. BCG analysis should comprise not only growth share of industry & Bharti Outsourcing business unit but also Bharti Outsourcing - overall profitability, level of debt, debt paying capacity, growth potential, expansion expertise, dividend requirements from shareholders, and overall competitive strength. Two key considerations while using BCG Growth Share Matrix for Strategic Outsourcing at Bharti Airtel Ltd. case study solution - How to calculate Weighted Average Market Share using BCG Growth Share Matrix Relative Weighted Average Market Share Vs Largest Competitor

5C Marketing Analysis of Strategic Outsourcing at Bharti Airtel Ltd.

4p marketing analysis of strategic outsourcing at bharti airtel ltd., porter five forces analysis and solution of strategic outsourcing at bharti airtel ltd., porter value chain analysis and solution of strategic outsourcing at bharti airtel ltd., case memo & recommendation memo of strategic outsourcing at bharti airtel ltd., blue ocean analysis and solution of strategic outsourcing at bharti airtel ltd., marketing strategy and analysis strategic outsourcing at bharti airtel ltd., vrio /vrin analysis & solution of strategic outsourcing at bharti airtel ltd., pestel / step / pest analysis of strategic outsourcing at bharti airtel ltd., swot analysis and solution of strategic outsourcing at bharti airtel ltd., references & further readings.

F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens (2018) , "Strategic Outsourcing at Bharti Airtel Ltd. Harvard Business Review Case Study. Published by HBR Publications.

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Strategic Outsourcing at Bharti Airtel Ltd Case Analysis and Case Solution

Posted by Peter Williams on Aug-09-2018

Introduction of Strategic Outsourcing at Bharti Airtel Ltd Case Solution

The Strategic Outsourcing at Bharti Airtel Ltd case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Strategic Outsourcing at Bharti Airtel Ltd case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Strategic Outsourcing at Bharti Airtel Ltd case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution.

The case solution first identifies the central issue to the Strategic Outsourcing at Bharti Airtel Ltd case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved.

Problem Identification of Strategic Outsourcing at Bharti Airtel Ltd Case Solution

Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Strategic Outsourcing at Bharti Airtel Ltd is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these.

Analysis of the Strategic Outsourcing at Bharti Airtel Ltd HBR Case Study

The objective of the case should be focused on. This is doing the Strategic Outsourcing at Bharti Airtel Ltd Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found.

In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study.
The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation.
Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation.

SWOT analysis of Strategic Outsourcing at Bharti Airtel Ltd

An important tool that helps in addressing the central issue of the case and coming up with Strategic Outsourcing at Bharti Airtel Ltd HBR case solution is the SWOT analysis.

The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Strategic Outsourcing at Bharti Airtel Ltd.
Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue.

Therefore, the SWOT analysis is a helpful tool in coming up with the Strategic Outsourcing at Bharti Airtel Ltd Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used.

Porter Five Forces Analysis for Strategic Outsourcing at Bharti Airtel Ltd

Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Strategic Outsourcing at Bharti Airtel Ltd operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions.

These are the threats that the industry faces due to new entrants.
It includes the threat of substitute products.
It includes the bargaining power of buyers in the industry.
It includes the bargaining power of suppliers in an industry.
Lastly, the overall rivalry or competition within the industry is analysed.

This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective.

PESTEL Analysis of Strategic Outsourcing at Bharti Airtel Ltd

Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases.

The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry.
Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question.
These factors are also responsible for the future growth and challenges within the industry. Hence, they should be taken into consideration when coming up with the Strategic Outsourcing at Bharti Airtel Ltd case solution.

VRIO Analysis of Strategic Outsourcing at Bharti Airtel Ltd

This is an analysis carried out to know about the internal strengths and capabilities of Strategic Outsourcing at Bharti Airtel Ltd. Under the VRIO analysis, the following steps are carried out:

The internal resources of Strategic Outsourcing at Bharti Airtel Ltd are listed down.
Each of these resources are assessed in terms of the value it brings to the organization.
Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors.
Each resource is assessed whether it could be imitated by competition easily or not.
Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not.

The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage.

Value Chain Analysis of Strategic Outsourcing at Bharti Airtel Ltd

The Value chain analysis of Strategic Outsourcing at Bharti Airtel Ltd helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. This tool is used in the case study analysis as follows:

The firm’s primary and support activities are listed down.
Identifying the importance of these activities in the cost of the product and the differentiation they produce.
Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities.

Recognizing value creating activities and enhancing the value that they create allow Strategic Outsourcing at Bharti Airtel Ltd to increase its competitive advantage.

BCG Matrix of Strategic Outsourcing at Bharti Airtel Ltd

The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows:

Identify the relative market share of each strategic business unit.
Identify the market growth of each strategic business unit.
Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate.
Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix.

The strategies identified from the Strategic Outsourcing at Bharti Airtel Ltd BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting.

Ansoff Matrix of Strategic Outsourcing at Bharti Airtel Ltd

Ansoff Matrix is an important strategic tool to come up with future strategies for Strategic Outsourcing at Bharti Airtel Ltd in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products.

The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy.
The organization can develop new products for the existing market. This is known as product development strategy.
The organization can enter new markets with its existing products. This is known as market development strategy.
The organization can enter into new markets with new products. This is known as a diversification strategy.

The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take.

Marketing Mix of Strategic Outsourcing at Bharti Airtel Ltd

Strategic Outsourcing at Bharti Airtel Ltd needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis.

Analyse the company’s products and devise strategies to improve the product offering of the company.
Analyse the company’s price points and devise strategies that could be based on competition, value or cost.
Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements.
Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products.

Strategic Outsourcing at Bharti Airtel Ltd Blue Ocean Strategy

The strategies devised and included in the Strategic Outsourcing at Bharti Airtel Ltd case memo should have a blue ocean strategy. A blue ocean strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy.

Competitors analysis of Strategic Outsourcing at Bharti Airtel Ltd

The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Strategic Outsourcing at Bharti Airtel Ltd looks at the direct and indirect competitors within the industry that it operates in.

This involves a detailed analysis of their actions and how these would affect the future strategies of Strategic Outsourcing at Bharti Airtel Ltd.
It involves looking at the current market share of the company and its competitors.
It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc.
It also should look at the potential opportunities and threats that these competitors pose on the company.

Organisation of the Analysis into Strategic Outsourcing at Bharti Airtel Ltd Case Study Solution

Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Strategic Outsourcing at Bharti Airtel Ltd case answers. These are usually in the form of strategies that the organisation can adopt. The following step-by-step procedure can be used to organise the Harvard Business case solution and recommendations:

The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these.
The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Strategic Outsourcing at Bharti Airtel Ltd Case Study Solution that the business unit should focus on costs.
The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved.

The case study analysis and solution, and Strategic Outsourcing at Bharti Airtel Ltd case answers should be written down in the Strategic Outsourcing at Bharti Airtel Ltd case memo, clearly identifying which part shows what. The Strategic Outsourcing at Bharti Airtel Ltd case should be in a professional format, presenting points clearly that are well understood by the reader.

Alternate solution to the Strategic Outsourcing at Bharti Airtel Ltd HBR case study

It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Strategic Outsourcing at Bharti Airtel Ltd is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations.

Implementation of Strategic Outsourcing at Bharti Airtel Ltd Case Solution

The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. It also lays down the changes needed to be made as well as the assumptions in the process.

A proper implementation framework shows that one has clearly understood the case study and the main issue within it.
It shows that one has been clarified with the HBR fundamentals on the topic.
It shows that the details provided in the case have been properly analysed.
It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented.
The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Strategic Outsourcing at Bharti Airtel Ltd Harvard case is complete and properly answered.

Recommendations and Action Plan for Strategic Outsourcing at Bharti Airtel Ltd case analysis

For Strategic Outsourcing at Bharti Airtel Ltd, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows:

Strategic Outsourcing at Bharti Airtel Ltd should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL.
Strategic Outsourcing at Bharti Airtel Ltd should enhance the value creating activities within its value chain.
Strategic Outsourcing at Bharti Airtel Ltd should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis.
To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market.

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Strategic Outsourcing At Bharti Airtel Ltd Case Study Solution Analysis

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Strategic Outsourcing At Bharti Airtel Ltd Case Study Solution Analysis. Get Strategic Outsourcing At Bharti Airtel Ltd Case Study Analysis Solution. Contact us directly at buycasesolutions(at)gmail(dot)com if you want to order for Strategic Outsourcing At Bharti Airtel Ltd Case Solution, Case Analysis, Case Study Solution. F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens Less

Email us for Any Case Solution at: [email protected] Strategic Outsourcing at Bharti Airtel Ltd Case Study Solution Analysis Strategic Outsourcing at Bharti Airtel Ltd Case Study Solution Analysis. Our tutors are available 24/7 to assist in your academic stuff, Our Professional writers are ready to serve you in services you need. Every Case Study Solution & Analysis is prepared from scratch, top quality, plagiarism free. Authors: F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens Get Case Study Solution and Analysis of Strategic Outsourcing at Bharti Airtel Ltd in a FAIR PRICE!! Steps for Case Study Solution Analysis: 1. Introduction of Strategic Outsourcing at Bharti Airtel Ltd Case Solution The Strategic Outsourcing at Bharti Airtel Ltd case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Strategic Outsourcing at Bharti Airtel Ltd case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Strategic Outsourcing at Bharti Airtel Ltd case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution. The case solution first identifies the central issue to the Strategic Outsourcing at Bharti Airtel Ltd case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved. 2. Problem Identification of Strategic Outsourcing at Bharti Airtel Ltd Case Solution Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Strategic Outsourcing at Bharti Airtel Ltd is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these. 3. Analysis of the Strategic Outsourcing at Bharti Airtel Ltd HBR Case Study The objective of the case should be focused on. This is doing the Strategic Outsourcing at Bharti Airtel Ltd Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found. In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study. The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation. Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] 4. SWOT analysis of Strategic Outsourcing at Bharti Airtel Ltd An important tool that helps in addressing the central issue of the case and coming up with Strategic Outsourcing at Bharti Airtel Ltd HBR case solution is the SWOT analysis. The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Strategic Outsourcing at Bharti Airtel Ltd Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue. Therefore, the SWOT analysis is a helpful tool in coming up with the Strategic Outsourcing at Bharti Airtel Ltd Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used. 5. Porter Five Forces Analysis for Strategic Outsourcing at Bharti Airtel Ltd Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Strategic Outsourcing at Bharti Airtel Ltd operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions. • These are the threats that the industry faces due to new entrants. • It includes the threat of substitute products. • It includes the bargaining power of buyers in the industry. • It includes the bargaining power of suppliers in an industry. • Lastly, the overall rivalry or competition within the industry is analysed This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective. 6. PESTEL Analysis of Strategic Outsourcing at Bharti Airtel Ltd Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases. • The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry. • Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question. 7. VRIO Analysis of Strategic Outsourcing at Bharti Airtel Ltd This is an analysis carried out to know about the internal strengths and capabilities of Strategic Outsourcing at Bharti Airtel Ltd . Under the VRIO analysis, the following steps are carried out: • The internal resources of Strategic Outsourcing at Bharti Airtel Ltd are listed down. • Each of these resources are assessed in terms of the value it brings to the organization. • Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors. • Each resource is assessed whether it could be imitated by competition easily or not. • Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not. • The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage. 8. Value Chain Analysis of Strategic Outsourcing at Bharti Airtel Ltd The Value chain analysis of Strategic Outsourcing at Bharti Airtel Ltd helps in identifying the activities of an organization, and how these add value in terms of Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] cost reduction and differentiation. This tool is used in the case study analysis as follows: • The firm’s primary and support activities are listed down. • Identifying the importance of these activities in the cost of the product and the differentiation they produce. • Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities. Recognizing value creating activities and enhancing the value that they create allow Strategic Outsourcing at Bharti Airtel Ltd to increase its competitive advantage. 9. BCG Matrix of Strategic Outsourcing at Bharti Airtel Ltd The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows: • Identify the relative market share of each strategic business unit. • Identify the market growth of each strategic business unit. • Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate. • Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix. The strategies identified from the Strategic Outsourcing at Bharti Airtel Ltd BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting. 10. Ansoff Matrix of Strategic Outsourcing at Bharti Airtel Ltd Ansoff Matrix is an important strategic tool to come up with future strategies for Strategic Outsourcing at Bharti Airtel Ltd in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] • The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy. • The organization can develop new products for the existing market. This is known as product development strategy. • The organization can enter new markets with its existing products. This is known as market development strategy. • The organization can enter into new markets with new products. This is known as a diversification strategy. The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take. 11. Marketing Mix of Strategic Outsourcing at Bharti Airtel Ltd Strategic Outsourcing at Bharti Airtel Ltd needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis. • Analyse the company’s products and devise strategies to improve the product offering of the company. • Analyse the company’s price points and devise strategies that could be based on competition, value or cost. • Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements. • Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products. 12. Strategic Outsourcing at Bharti Airtel Ltd Strategy The strategies devised and included in the Strategic Outsourcing at Bharti Airtel Ltd case memo should have a strategy. A strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] 13. Competitors analysis of Strategic Outsourcing at Bharti Airtel Ltd The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Strategic Outsourcing at Bharti Airtel Ltd looks at the direct and indirect competitors within the industry that it operates in. • This involves a detailed analysis of their actions and how these would affect the future strategies of Strategic Outsourcing at Bharti Airtel Ltd . • It involves looking at the current market share of the company and its competitors. • It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc. • It also should look at the potential opportunities and threats that these competitors pose on the company. 14. Organisation of the Analysis into Strategic Outsourcing at Bharti Airtel Ltd Case Study Solution Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Strategic Outsourcing at Bharti Airtel Ltd case answers. These are usually in the form of strategies that the organisation can adopt. The following step- by-step procedure can be used to organise the Harvard Business case solution and recommendations: • The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these. • The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Strategic Outsourcing at Bharti Airtel Ltd Case Study Solution that the business unit should focus on costs. • The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved. The case study analysis and solution, and Strategic Outsourcing at Bharti Airtel Ltd case answers should be written down in the Strategic Outsourcing at Bharti Airtel Ltd case memo, clearly identifying which part shows what. The Strategic Outsourcing at Bharti Airtel Ltd case should be in a professional format, presenting points clearly that are well understood by the reader. 15. Alternate solution to the Strategic Outsourcing at Bharti Airtel Ltd HBR case study It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Strategic Outsourcing at Bharti Airtel Ltd is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations. 16. Implementation of Strategic Outsourcing at Bharti Airtel Ltd Case Solution The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

Email us for Any Case Solution at: [email protected] objectives. It also lays down the changes needed to be made as well as the assumptions in the process. • A proper implementation framework shows that one has clearly understood the case study and the main issue within it. • It shows that one has been clarified with the HBR fundamentals on the topic. • It shows that the details provided in the case have been properly analysed. • It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented. • The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Strategic Outsourcing at Bharti Airtel Ltd Harvard case is complete and properly answered. 17. Recommendations and Action Plan for Strategic Outsourcing at Bharti Airtel Ltd case analysis For Strategic Outsourcing at Bharti Airtel Ltd, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows: • Strategic Outsourcing at Bharti Airtel Ltd should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL. • Strategic Outsourcing at Bharti Airtel Ltd should enhance the value creating activities within its value chain. • Strategic Outsourcing at Bharti Airtel Ltd should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis. • To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market. Email us for Any Case Solution at: [email protected] Note: This article is just a sample and not an actual case solution. If you want original case solution, please place your order on the Email. Please do check Junk/Spam folder of your E-mail for our reply, if not in Inbox.

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About Bharti Airtel A Brief History of Bharti Airtel Bharti Airtel - Name, Tagline and Logo Bharti Airtel - Mission and Vision Bharti Airtel as The Market Champion Bharti Airtel - HR Strategies Bharti Airtel - Service Rule and Regulation of Employees Bharti Airtel - Promotion Policy and Wage Structure Bharti Airtel - Training and Development of Employees Bharti Airtel - Hiring Process Bharti Airtel - Incentives and Benefits Bharti Airtel - Partnerships Bharti Airtel - Awards and Recognition Bharti Airtel - Future Plans Recommendations

About Bharti Airtel

The name "Airtel" is something that is not only popular in India but has been a buzzword since the company was founded back in 1995. Headquartered in New Delhi, India, Bharti Airtel is a multinational telecommunication company with roots in the Indian subcontinent, which currently serves users of over 18 countries. The telecom giant has provided 2G, 3G, 4G+ and 4G LTE networks, fixed-line broadband connections, and voice services, which are based on the country of operation. Besides, it has also launched the Volte service.

The Bharti Airtel company outsources all of its business operations except marketing, sales, and finance and is often credited with being the pioneer of such a business model. Besides, many of today's telecom service providers also look up to Airtel for the same, which are now working on similar business models. Besides, Airtel is also hailed as the pioneer of the minutes' factory model of low-cost and high volumes. The equipment that Airtel uses are provided for and maintained by companies like Ericsson , Huawei , and Nokia Networks . On the other hand, its IT support is provided by Amdocs.

A Brief History of Bharti Airtel

The Airtel founder, Sunil Mittal had primarily set up his business Bharti Overseas Trading Company in 1980, which was an import enterprise where he dealt with generators and more. Then he saw a push-button phone in Taiwan in 1984, seeing that he eventually started to assemble similar phones. Focusing on the same, he founded Bharti Telecom Limited in the early 1990s. Though he started with manufacturing fax machines, cordless phones, and other telecom gear, he soon discovered that the Indian government was inviting bids for mobile telephony in 1992, and Sunil was successful in bidding for one of the four mobile phone network licensed auctioned.

He later went for collaborating with the French telecom group Vivendi, which eventually agreed to do business with him in spite of Mr Mittal being a small timer at that time. This led him to launch his cellular services in Delhi in 1995. Thus, Bharti Cellular Limited was formed to offer cellular services under the brand name AirTel. In 1996, cellular service extended to Himachal Pradesh. In 1999, the Bharti Enterprise went on to acquire control of JT holdings and extended cellular operations to Karnataka and Andhra Pradesh. Then, in 2000, Bharti acquired control over Skycell communications in Chennai.

In 2001, the company acquired control of the Spice cell in Kolkata. Next, the company got listed on the Bombay Stock Exchange and National Stock Exchange. In 2003, all the cellular phone operations of the company were summed up under the single brand of Airtel. Airtel then acquired control over Hexcom and entered Rajasthan in 2005. It then extended its network all across India in 2005 and launched its first international mobile network in Sri Lanka.

It was under the direction of the company's Founder, Mr Sunil Bharti Mittal that the company became very successful and within a few years, AirTel turned into the first telecom company to cross the 2-million mobile subscriber mark.

On 13 th February 2008, Bharti Airtel Limited, the leading telecommunication company in India, crossed the 60 million customer mark. The wireless segment constituted 96% of BAL total customer base. The valuation of BAL then stood at $40 billion in 2008. BA was the fastest in the world and added 8 million customers in 2008. This puts Bharti Airtel among the top telecom companies in the world. Its next target was to reach 100 million mark by 2010. This was also crossed by the company. Airtel is currently standing with a subscriber base of around 354.40 million subscribers in 2021.

Bharti Airtel - Name, Tagline and Logo

Airtel's actual name was Bharti Cellular Limited (BCL), the company which later began to offer cellular services under the brand name AirTel.

"AISI AZADI AUR KAHAN ” is one of the prominent taglines adopted by Airtel.

Bharti Airtel - Mission and Vision

"Hunger to win customers for life" is the mission of Airtel.

" Our vision is to enrich the lives of our customers. Our obsession is to win customers for life through an exceptional experience ." - says the Vision statement of the brand.

Bharti Airtel as The Market Champion

Airtel strives to align its HR strategies with its corporate strategy. The HR team makes sure to see if the organization teams have the same attitude that would help employees realize the vision of the company. The company emphasizes recruiting young people with an average age of 26 years. This is done because the company wants to bring in young entrants and would them as per the business organization and at the same time, enhance their interaction and creativity.

Senior management was advised by the HR management as they are encouraged to put forward their views openly in order, to play a more proactive role in team-building efforts. This was further augmented by a reward and recognition system along with a strong training program. As a part of the planning process, the entire organization is measured on five performance parameters, which includes its financial performance, profitability, market share, customer satisfaction , and employee satisfaction .

Bharti Airtel - Growth

Bharti Airtel has grown hugely throughout the years in the telecommunication sector. The company is currently spread across 18+ different countries including those in South Asia, Africa, and the Channel Islands. Building a big name for itself, Airtel is currently known as the second-largest mobile network in India along with being the second-largest mobile network in the world.

Along with offering an efficient mobile network, Airtel also brings a wide array of products and services to its customers:

Digital television
Android-based tablet

Airtel unveiled on June 14, 2022, it's first, which is, in fact, India's first Metaverse platform on the PartyNite Metaverse platform. Xstream multiplex, which Airtel launched, is designed as a 20-screen platform and will be an extension of Airtel’s Xstream Premium offering. Such a platform will leverage the content library of Airtel and will offer many more layers of engagement, thereby allowing the users to interact on the PartyNite Metaverse. This new Airtel multiplex will offer a sampling of the original shows and movies in many other languages along with those in English and Hindi.

Airtel and Jio, it seems, are quite locked together to gain market share in India. According to the TRAI data for April 2022, Jio held a 35.5% market share in the wireless telecom market of the country whereas Airtel was positioned at the second spot with a market share that equalled 31.61%.

Google has picked up a minor and non-controlling 1.28% stake in Airtel for $700 mn , as per the reports dated July 1, 2022 . The deal comes after around 5 months since it was proposed. This deal is part of the larger Google For India Digitisation Fund, which the CEO of Google, Sundar Pichai, announced in July 2020 . The tech behemoth also said then that it would keep an additional $300 mn worth of funds for potential multi-year commercial agreements with Airtel. This investment in Bharti Airtel marks the second Google investment in India. The first was when Google invested $4.5 bn in Jio in 2020, picking up a 7.73% stake in the company. This investment from Google will help both Airtel and Google to ramp up the telco’s enterprise cloud solutions, which are being operated currently with Amazon. The deal would also help both parties to work unitedly to create an array of affordable Android devices in partnership with the device manufacturers. Moreover, the deal would also help them develop 5G use cases specific to India and create multiple network solutions. The shares of Airtel were allocated on July 14, 2022, when Bharti Airtel approved the allotment of more than 71.17 crore shares to Google at an issue price of Rs 734, which includes a premium of Rs 729 per equity share. In the conclusion of this, Google's stakes in Airtel stand at 1.20% of the total post-equity shares or 1.17% of the telecom company on a fully-diluted basis.

Airtel Financials and Revenues

The average revenue per user of Airtel rose to Rs 178 crore in the January-March quarter of 2022. This rise was mainly due to the strong user additions, higher tariffs, and one-time gains. The consolidated net profits of Airtel increased by 164% to become Rs 2008 crore in FY22.

Bharti Airtel- Service Rule and Regulation of Employees

In Airtel, you are an at-will employee, this means you are working at your own will without any force or pressure before you join the company. You must sign terms and condition agreement that will state the corporate governance of the company which is:

Employees must report to their superiors and maintain disciplinary work.
All employees will be paid monthly by cheque procedure.
In case of leave, employees must draft a detailed application mentioning the reason for leave.
A lunch break of 1 Hour will be provided.

Bharti Airtel- Promotion Policy and Wage Structure

AirTel engages a policy under which an employee gets his/her due promotion in the organization, which is a reward for an excellent performance. Under the rules that govern the promotion, AirTel states that the employee must have successfully completed 6 months to be eligible for promotion in Airtel. The internal application process is carried out and all the previous records are checked and the performance is analyzed.

The internal relationship between different jobs and wages helps the firm to decide its wage structure. 60% of its employees have a variable pay structure where they get paid according to the work done. The company considers factors such as performance and maintains internal equity to ensure people at the same level are paid for the same amount of work.

Bharti Airtel - Training and Development of Employees

Airtel has a vast pool of human resources that are upgraded from time to time in terms of leadership and technical skills through various outsourced and in-house training and development activities such as process and project management skills and technical skills. By providing world-class resources and combined efforts by Airtel many employees are being trained to become future leaders. The company's HR is continuously working on launching various initiatives like on-job training, programmed learning, simulated development, and computed-based training.

The on-job training is where a person learns a job actually doing it. Every employee from the mailroom, from a clerk to the CEO, gets job training when they join the company. Informal learning is used as 80% of the employees learn on the job they learn not through informal training, including performing their jobs on a daily basis in collaboration with their colleagues.

The company provides a job instruction training program that takes place every month in Airtel in which a logical sequence of steps is taught step by step. On a quarterly basis programmed learning is followed by Airtel in which self-learning methods consist of Presenting questions, facts, or problems to the learner and allowing the person to respond.

Bharti Airtel - Hiring Process

Application – In Airtel existing openings are monitored and accordingly position procedures are being carried out matching candidates' profiles and areas of interest.
Screening – Matching of the profile is done by the company with respect to its requirements and needs.
Assessment – An aptitude test is required for the job of the front line sales. For considering the middle and senior-level job occupational personality questionnaire was done.
Interview – Airtel takes 1 to 3 rounds for the interview process. Then the final appointment letter is being offered with the company’s terms & conditions memo, which every employee must sign.

Bharti Airtel - Incentives and Benefits

Airtel has an incentive pay scheme managers often use two terms synonymously incentive plan for the employees that are applicable to sales over the target achieved. Merit pay as incentives is generally done by the company for excellent performance by the employee in the last term of his/her employment. The other non-monetary incentives include Employee recognition, Gifts , Special events, merchandise incentives , and free training programs.

When it comes to the benefits, they are indirect financial and non-financial payments employees receive for continuing their employment. They include things like health and life insurance pensions, time off with pay, and child care assistance. The company also provides Life and Health insurance for families and dependents. Different types of leaves like study leave, extraordinary leave, petrol allowance, and family holidays.

Along with helping the employees on many different fronts, Airtel also cares for others as well, especially the startups of today.

Airtel Launches Startup Accelerator Program to Support Startups

Bharti Airtel (“Airtel”), India’s largest integrated telecommunications company, announced the launch of its Startup Accelerator Program on October 25, 2019, to support the growth of early-stage Indian tech startups. With the advent of its Start-up Accelerator Program, Airtel aims to support the creation of a vibrant startup ecosystem that contributes to “Digital India”.

Through Airtel’s Startup Accelerator, early startups get access to Airtel’s online and offline distribution network, deep market understanding, and ecosystem of global strategic partners. In addition, Airtel has also developed strong in-house capabilities around machine learning and artificial intelligence, which could be leveraged to aid the growth of startups. Furthermore, startups also get access to advisory services from Airtel’s executive team.

Vahan was the first to join Airtel Startup Accelerator. Airtel announced the induction of Bengaluru-based tech startup Vahan into its Startup Accelerator Program. Airtel will acquire a stake in Vahan and partner with them in building a significant scale to achieve their vision of enabling jobs for the next billion internet users. Founded in 2016 and backed by Y Combinator and Khosla Ventures, Vahan leverages advanced Artificial Intelligence to match job seekers with employers inside messaging apps such as Whatsapp. It is focused on finding blue collar jobs for millions of young Indians in Delivery, Driving, Retail, BFSI, BPO and Hospitality sectors with companies such as Zomato , Swiggy and Dunzo as clients.

Adarsh Nair, Chief Product Officer, Bharti Airtel said:

Today, early stage startups in India have some very exciting ideas but face multiple challenges in scaling up. With Airtel’s scale and digital capabilities around distribution and payments, we have the potential to drive accelerated growth of emerging startups that are solving hard problems. The team at Vahan is doing some incredible work to bring jobs to millions of people through AI based technology. We are excited to partner with them on this vision.

Madhav Krishna, Founder and Chief Executive Officer, Vahan, said: “

Airtel will be a key partner for us as we look to solve a hard problem for Bharat. Most blue-collar job seekers are unaware of the opportunities that exist in the market, especially new-age on-demand jobs. Airtel’s distribution channels will help us reach the very depths of the country and in turn, help millions of Indians take control of their economic destiny. We are incredibly excited about this partnership.

Bharti Airtel - Partnerships

Bharti Airtel has seen a considerable number of partnerships and collaborations to date. Some of them are mentioned below:

Bharti Airtel partnered with Apollo Hospitals and Cisco on April 28, 2022, in order to help in the development of state-of-the-art ambulances that will be equipped with Airtel 5G.
The company partnered with Mavenir for open radio access network-based 5G field trials. The first Open RAN-based 5G NSA validation was done on April 5, 2022.
Airtel and Tech Mahindra partnered together to "build and market innovative solutions for India’s digital economy by bringing together their core strengths", said an Airtel PR dated March 31, 2022.
A PR rolled out by Airtel on December 14, 2021, stated that the company partnered with Capgemini to announce 5G-based enterprise-grade solutions to the Indian market.
Bharti Airtel and TCS collaborated to build a 5G-based remote working technology using robotics on December 2, 2021.
BlueJeans - Bharti partnered with Verizon to launch BlueJeans, a video conferencing platform like JioMeet. The platform can accommodate 50,000 attendees and is simple and intuitive to use. With the launch of BlueJeans, Airtel and Verizon tend to provide a safer video conferencing experience to the customers. Hans Vestberg, Chief Executive Officer of Verizon, said during a virtual press conference that the data of all the customers will be hosted in India and stored within the data centres all over India. The per-call costs have also been dropped to INR 0.50. It is also having the Airtel Auto Bridge feature, which allows users to benefit from an unlimited calling feature within the National/International range. This new feature also consists of HD video calling with Dolby voice support. It also allows users to schedule, join or host the meets with the one-click feature. With the involvement of ‘Smart Meetings’ feature in BlueJeans it will allow the user to get hold of the important points and assign certain actions to the people. They are also trying to add certain packages for the enterprises in the upcoming days. Vittal said in a statement, “We will have three kinds of packages for our consumers one for large enterprise, the second one for medium, and the third for tiny or small business. We will reveal packages for BlueJeans over the next few days.” The company is also sure that the prices will be competitive. Airtel has been a new entry in the video conferencing sector shortly after the launch of JioMeet by Reliance Jio. Players from the telecom Industry entering the video conferencing sector will be interesting. It is making a great competitive market in this industry. BlueJeans was founded by Krish Ramakrishnan and Alagu Periyannan, in India only. The first prototype was tested back in 2009 and 2012 in Pune at the company's research and department centre. However, Verizon, in May 2020, tried to acquire it and give it a boost. It will be interesting to see how things go in the upcoming days and brings us interesting content.

Bharti Airtel - Awards and Recognition

Some of the major achievements and milestones earned by Bharti Airtel are listed below -

AirtelThanks App was recognized as one of the most innovative mobile application in the prestigious ET Telecom Awards 2020.
Airtel won four awards in each category of Video Experience, Games Experience, Voice App Experience and Download Speed Experience in the Open Signal Report in September 2020, for the second time in a row.
Airtel Xstream Fiber won the Best Broadband Service Provider in ET Telecom Awards 2020.
Airtel ranked 4th in the category of “ The top 10 most valuable Indian brands 2019 ” as per WPP Kantar Survey.
Airtel Business won the “ Best Partnership ” award at Telecoms World Middle East Awards 2019 for partnering with Telecom Egypt.
Airtel Business won 3 prestigious awards at Global Carrier Awards 2019, namely, Best Global Wholesale Carrier – Voice, Best Voice Service Innovation – Emerging Markets and Best Security Solution.
Airtel Finance shared services team has bagged the coveted Digital Initiative Award by HDFC bank in the Large Customer Category.
Airtel Business has been awarded as the “Enterprise Data Service Provider of the Year” and the “Enterprise Telecom Service Provider of the Year” in the large enterprise segment at the Frost and Sullivan ICT Awards
App Annie ranked Wynk Music as India’s #1 music streaming app in terms of Daily Active Users in October 2019.

And the list goes on & on...

Bharti Airtel - Future Plans

Bharti Airtel is currently planning to launch its 5G services in the country. The Union Cabinet earlier gave its nod for the auction of 72 GHz of 5G spectrum, which is planned to be conducted in July 2022.

Recommendations

Bharti Airtel is currently doing incredibly well in recent times it is expected with same quality services and has the prospective to overtake China’s Unicom in a few years making Airtel one of the world leaders when it comes to being a world leader in telecommunication. This is possible because of the company’s expansion in African and Asian countries making it a global company. Airtel also has good relations with its business partners like Ericsson , Siemens , and IBM .

The company has strong HR policies that help in maintaining its corporate governance structure. The profit and assets are also increasing at a considerably good rate, making its turnover cross $643.25 bn. Good customer schemes and support services make Airtel capture a major chunk of the competitive market.

What is the difference between Airtel and Bharti Airtel?

Bharti Airtel and Airtel are the same company, a subsidiary of Bharti Enterprises.

Is Bharti Airtel an Indian company?

Bharti Airtel Limited is an Indian multinational telecommunications services company .

How many employees are there in Airtel?

There were over 17K employees in Airtel in 2021.

When was Airtel founded?

Airtel was founded on July 7, 1995.

Who is the founder of Airtel?

Airtel was founded by Sunil Bharti Mittal.

What is the Airtel company owner's name?

Bharti Airtel is a subsidiary owned by Bharti Enterprises.

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Strategic Outsourcing at Bharti Airtel Ltd.

Subjects Covered Capital expenditures Core competencies Customer relationship management Globalization Information technology Outsourcing Performance measurement

by F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens

Source: HBS Premier Case Collection

21 pages. Publication Date: Jul 12, 2006. Prod. #: 107003-PDF-ENG

Strategic Outsourcing at Bharti Airtel Ltd.Harvard Case Study Solution and HBR and HBS Case Analysis

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STRATEGIC OUTSOURCING AT BHARTI AIRTEL LIMITED
STRATEGIC OUTSOURCING AT BHARTI AIRTEL LIMITED. Comments · 5915 Views. Sakshi Jharbade 05 Sep 2020. Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of ...
Strategic Outsourcing at Bharti Airtel Ltd.
Strategic Outsourcing at Bharti Airtel Ltd. By: F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens. Faced with exponential growth and a competitive telecom environment, Bharti looks for ways to better manage its capital expenditures for telecommunications and information technology. One option is…. Length: 21 page (s)
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Mar 23, 2011 • Download as PPT, PDF •. 13 likes • 26,668 views. Inderpreet Singh. hbs case study : strategic outsourcing at bharti airtel limited.
Strategic Outsourcing at Bharti Airtel Limited
Abstract. Faced with exponential growth and a competitive telecom environment, Bharti looks for ways to better manage its capital expenditures for telecommunications and information technology. One option is to hand over management of its telecom and IT networks to its vendors. Explores the pros and cons of such an outsourcing arrangement for a ...
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Strategic Outsourcing at Bharti Airtel Case Solution. Bharti Airtel is one of the Pioneers in Indian telecom market since the establishment of industry. It has become an innovator in the Indian versatile business sector with 25% of market share in the overall industry, which has 6 million endorsers.
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Business Case Studies. Strategy & Execution; Strategic Outsourcing at Bharti Airtel Ltd. by F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens, * * * * $11.95 (USD) * * * * * * ... This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the ...
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This paper aims to analyze all the possible drawbacks of strategic outsourcing in Bharti Airtel Limited. The structure of the paper presupposes the definition of a problem and its solution. Thus, the analysis will represent the review of the possible problems described in the case study, the recommendations for the company, and the analysis of ...
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The document discusses strategic outsourcing options at Bharti Airtel. It analyzes the pros and cons of outsourcing network operations and IT infrastructure to vendors. Key factors in favor of outsourcing include eliminating delays in network expansion, reducing costs through a usage-based model, and improving quality of service through service level agreements. However, outsourcing also means ...
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This case study on India's wireless giant Bharti Airtel (Airtel) is the second of two cases on the company that show how the firm exemplifies many of the tenets set forth in the book The New Age of Innovation by CK Prahalad and MS Krishnan. Case B presents the students with the varied strategies that Airtel has pursued to become one of the most profitable wireless telecommunications companies ...
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Strategic Outsourcing at Bharti Airtel Ltd. case study is a Harvard Business School (HBR) case study written by F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens. The Strategic Outsourcing at Bharti Airtel Ltd. (referred as "Bharti Outsourcing" from here on) case study provides evaluation & decision scenario in field of Strategy ...
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Strategic Outsourcing at Bharti Airtel Ltd. (Audio Version)
Faced with exponential growth and a competitive telecom environment, Bharti looks for ways to better manage its capital expenditures for telecommunications and information technology. One option is to hand over management of its telecom and IT networks to its vendors. Explores the pros and cons of such an outsourcing arrangement for a company in an industry where technological superiority is ...
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The case study "Strategic Outsourcing at Bharti Airtel Limited" discusses the impact of quick growth on Bharti Airtel Limited, and its need to make a large decision regarding outsourcing within its IT department. Bharti Airtel Limited is the largest cellular service provider in India, with more than 141 million subscriptions currently.
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The Success Story Of Bharti Airtel: A Case Study. Bharti Airtel is a public limited company commonly known as Airtel. It is an Indian telecom company, which is currently operating its business across South Asia, Africa, and the Channel Islands. It provides GSM in all the countries including 2G and 3G services. Due to its operations in more than ...
Strategic Outsourcing at Bharti Airtel Ltd.
Subjects Covered Capital expenditures Core competencies Customer relationship management Globalization Information technology Outsourcing Performance measurement. by F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens. Source: HBS Premier Case Collection. 21 pages. Publication Date: Jul 12, 2006. Prod. #: 107003-PDF-ENG. Strategic Outsourcing at Bharti Airtel Ltd.Harvard Case Study ...
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BHARTI AIRTEL'S OUTSOURCING CASE STUDY When pushed to the wall due to competitive pressures from the CDMA players in 2003, Bharti Airtel decided to focus on cost reduction as well as prepare itself for explosive growth. More than the cost reduction, Bharti wanted to ensure that it builds a world class network and still able to focus on the ...
Strategic Outsourcing At Bharti Airtel Case Study
Case Analysis: Strategic Outsourcing at Bharti Airtel Limited. Submitted by: Bhuvnesh Prakash (PGP/18/188) Group No: 6. Section- D. Introduction: Mittal founded Bharti In 1995 with $900 in start-up capital. In 1999, Bharti sold a 20% equity interest to the private equity from Warburg Pincus. In 2000 it went public on the Indian National Stock ...
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Strategic Outsourcing at Bharti Airtel Limited

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V.G. Narayanan

Leading Transformation at IHCL

Assistant Professor Dawn Jorgensen Navigates the Hybrid Classroom

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Strategic Outsourcing at Bharti Airtel Limited Essay

Benefits of Outsourcing

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Fern Fort University

Strategy & Execution Case Study | Authors :: F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens

Costs, Customers, Globalization, IT, Operations management, Performance measurement

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Case Authors : F. Asis Martinez-Jerez, V.G. Narayanan, Michele Jurgens

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Case Study Solution of Strategic Outsourcing at Bharti Airtel Ltd.

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Strategic Outsourcing at Bharti Airtel Ltd Case Analysis and Case Solution

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