business presentation 2022

The Best Free PowerPoint Templates to Download in 2022

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By Al Boicheva

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Updated: May 18, 2022

If you wish to pair your well-prepared speech with an equally engaging visual presentation , PowerPoint is software that offers many opportunities for creativity. In today’s article, same as every year, we have selected for you a collection of the best free PowerPoint templates to download in 2022 . All are fully customizable. Most of the freebies are multipurpose and you could adapt them to any kind of project. However, we also included presentations suitable for more specialized topics such as education, online teaching, business, and more.

In the meantime, we also refreshed and updated all links for the selection of the best free templates for PowerPoint that you can download in 2021 , all still high-quality designs that check out well in 2022.

1. Free Multipurpose Business PowerPoint Presentation

This is a dark blue and grey business presentation suitable for multiple purposes. It’s especially valuable for students and schoolchildren, as it fits any topic. In terms of slides, the free presentation contains 4 slides – with a title, 35 slides – with photos, 18 slides – with text, 11 slides – with infographics, 4 slides with a calendar, 6 slides with diagrams, 6 slides with gadgets.

• Theme: Multi-purpose
• Slides: 50 free slides

2.  Free Educational Presentation Templates for Online Lessons by Graphic Mama

This free educational PowerPoint template features 20 free presentation slides that, are all editable and compatible with PowerPoint and Google Slides . Perfect for online lessons and home-school presentations.

• Slides: 20 Free Slides
• Theme: Education, Classes, Lessons, Online teaching

3. Minimalism Presentation Free Template for PowerPoint and Google Slides

A smooth, minimalist, and elegant template that will serve as the basis for all your presentations. It features black and white colors, inspirational quotes, simple monochrome grids, infographics, and royalty-free tasteful images.

• Slides: 24 Free Slides

4. Animated Solar System Free Presentation Template for PowerPoint and Google Slides

This presentation template focuses on the curiosities of our solar system. Available for PowerPoint and Google Slides, it features futuristic graphic elements for immersion of your presentation (videos available in the PPT version).

• Slides: 25 Free Slides
• Theme: Astronomy, Science, Space

Did you know, that you can create amazing creative presentations with audio in PowerPoint? Take a look at our article How to Add Audio to PowerPoint: The Quick Step-by-Step Guide

5. Free Hand-Drawn PowerPoint Presentation

Including 8 different slides , designed with hand-drawn illustrations and sketches in a pencil style, this free Powerpoint template will give you an excellent base to make a lasting impression.

• Slides: 8 Free Slides
• Theme: Multi-purpose, Business, Marketing, Planning

6. Free Flow Chart PowerPoint Template

The main features of the free flow chart PowerPoint template include a well-designed presentation structure, graphic images in the text blocks, and animation effects of turning the slides.

• Theme: Infographics, Thesis, Analysis

7. Free Doodle Animated Infographics Template

This presentation packs 8 animated infographics templates for your presentation in a hand-drawn doodle style. All elements are grouped and easy to edit.

8. Dark Blue Free Presentation for Agencies

This template features 9 free slides for presenting your company or agency, goals, values, services, and values.

• Slides: 9 Free Slides
• Theme: Agencies, Startups, Business

9. Build Creative Agency Free Presentation

Build Creative Powerpoint Presentation Template. Fully customization & super easy to use to fit any kind of business use.

• Slides: 106 Free Slides
• Theme: Creative Agencies, Business

10. Free Pitch Deck PowerPoint Template

A free pitch deck PowerPoint template helps you to make this process easy as pie.

• Slides: 15 Free Slides
• Theme: Pitch Deck, Marketing, Analysis

11. Free Timeline Presentation Template

A free timeline presentation featuring timeline and process infographics for your project.

• Theme: Analysis, Marketing, Multi-purpose

12. Free Superhero PowerPoint Template

An easy-to-use layout that you can easily edit and get creative with. Everybody loves superheroes and so will your audience.

• Theme: Multi-purpose, Superhero

13. Free Chalkboard PowerPoint Template

Ideal for teachers who urgently need to prepare a report presentation, lesson, or lecture in Powerpoint and present it to their students.

• Theme: Education, Online teaching

You can also take a look at our collection of 25 Free Education PowerPoint Templates For Lessons, Thesis, and Online Lectures

14. 20 Free Infographic PowerPoint Templates

This infographic templates bundle with over 500 premade infographics includes 20 absolutely free templates for PowerPoint. Editable in many software products such as PowerPoint, Google Slides, Adobe CC, and more.

• 20 free infographics (539 infographic templates in total)
• Theme: Business, Analysis, Marketing, Comparison, Ecology
• Editable in PowerPoint , Google Slides, Keynote, Adobe CC

15. Free Business PowerPoint Presentation Template

A free Powerpoint template with 6 business slides that will give you the opportunity to create amazing, professional presentations. Perfect for reports, business plans, analysis, or product introduction.

• Slides: 6 Free Slides
• Theme: Business, Analysis, Marketing

16. Free Thesis PowerPoint Presentation

You will find slides dedicated to introductions, research, results, and discussion. The covers of the slides are specially designed to introduce each phase of your thesis.

• Slides: 35 Free Slides
• Theme: Analysis, Thesis, Education

17. Alpha: Gradient Design Free Template

Perfect for a wide range of presentation uses. This template is extremely easy to edit and you can use it for whatever you would like. It features 30 slides and a modern gradient design.

• Slides: 30 Free Slides

18. Free Minimalist Presentation Template

A free Powerpoint template, designed in a modern minimalist style. Perfect for presenting your brand, company, or startup with this fresh-looking template.

• Theme: Multi-Purpose

19. eCommerce Fast Delivery Free PowerPoint Templates to Download in 2022

This template shows fast delivery made by mobile phone, a concept of a delivery service using e-commerce in the app.

• Slides: 48 Free Slides
• Theme: eCommerce, Delivery Services

20. Contactless Payment Free PowerPoint Templates to Download in 2022

This template will help you present concepts related to online payments.

• Theme: Payment Security, Online Payment, Online Banking

21. Colorful Light Bulbs Free PowerPoint Template and Google Slides Theme

Whatever topic you’re going to talk about, this design will make your presentation shine. A multi-purpose template with light bulbs is always a good metaphor for creativity and innovation.

• Theme: Multi-Purpose, Innovation

22. Purple Hexagons Free Science PowerPoint Template and Google Slides Theme

A free design suited for scientific or technological topics. Its professional design with hexagonal shapes will attract your audience’s attention right away.

• Theme: Science, Medical, Educational

23. Artificial Intelligence (AI) Startup Business Plan Presentation

This template combines elegant colors with cool illustrations of technology and visual resources so that you can captivate the attention of potential investors.

• Theme: Artificial Intelligence, Science, Technology

You may also be interested in these 28 Free Technology PowerPoint Templates for Presentations from the Future

24. Animated Chemistry Lesson Educational PowerPoint Presentation

When you move from one slide to another there is a chemical reaction that gives the magic to this design. Great for teachers to make awesome and engaging chemistry presentations for their students.

• Slides: 13 Free Animated Slides
• Theme: Chemistry, Education, Science

25. Colorful 3D People Free PowerPoint Template and Google Slides Theme

3D illustrations are all the rage right now and this design makes the most of them and makes your content shine.

26. Blue Marketing Free PowerPoint Template and Google Slides Theme

The template’s design offers isometric illustrations on business, marketing, and technology topics. You can change the blue tones in the global theme colors and the illustrations will adapt.

27. Health Sciences Major for College: Mental Health Free Template

This specialized creative design will allow you to present mental health technician university or college training.

• Slides: 36 Free Slides
• Theme: Health, Mental Health, Psychology, Education

28. Spring Season in Fashion MK Plan Free PowerPoint Presentation

You can organize your marketing plan and analyze what will be trendy this spring with this beautiful template.

• Theme: Marketing, Sales, Fashion, Fashion Collections

29. Silver Waves Meeting Free Business Presentation

25 professional and elegant slides with a central stylistic element that gives the name to this layout, its silver waves.

• Theme: Multi-purpose, Business

30. Atoms and the Periodic Table Free Presentation

You can make it easy for your high school students is learning the Periodic Table of Elements or the structure of the atom.

• Theme: Chemistry, Science, Education

31. Modern Pitch Deck Free PowerPoint Template and Google Slides Theme

This design feels fresh and dynamic thanks to its slanted shapes and bright color details. You can change the green tone in the theme color palette in one click and adapt the presentation to your brand.

• Theme: Multi-purpose, Business, Marketing

32. Winning Company Culture Project Proposal Free Presentation Free Template

The Winning Company Project Proposal template sports a creative design that conveys the values of an ever-growing, innovative company.

• Theme: Business, Startup, Growing Company, Project Proposal

Do you want to browse more free templates? Take a look at these 30 Free Modern Powerpoint Templates for Your Presentation

33. Strategic Analysis: Business Environment Infographics Free Presentation

Among the 32 infographic resources included, you will find analysis tools such as PESTEL or SWOT analysis.

• Slides: 32 Free Slides
• Theme: Marketing, Strategic Analysis, Business, Corporate

34. Subtle Diagonals Free PowerPoint Template and Google Slides Theme

The design resembles a texture looking like carved stone with light reliefs. This stylish design is easily customizable to match your brand identity by simply changing the background color.

• Theme: Corporate, Business, Project Proposal

35. Floral Watercolor Free PowerPoint Template and Google Slides Theme

This free template has an elegant design that follows the latest trends, with hand-drawn flowers, golden details, and watercolor textures.

• Theme: Multi-purpose, Wedding Planning, Lifestyle, Gathering, Events

36. Silver Chrome 3d Elements Free Presentation Theme for Business

The creative modern silver decorations and 3D elements will give your project a futuristic appearance that looks up to date.

37. Improving Self-Esteem Free Presentation

This presentation is most suitable for an audience of younger students, to learn the importance of self-esteem.

• Theme: Psychology, Pedagogy, Education

38. Counseling and Student Services Major for College Free Presentation

Here we have a presentation ideal for counseling and pedagogy educational materials and counseling college majors.

• Theme: Psychology, Counseling

39. Youth Mental Health First Aid Workshop Free Presentation

Template for Google Slides and PowerPoint for lessons on how to give some first aid to people who suffer from bad mental health.

• Slides: 28 Free Slides
• Theme: Psychology, Education

Final Words

We hope you enjoyed our hand-picked selection of the best free PowerPoint templates to download in 2022. You can use these templates the way they are or completely transform them to match your personal style and make your next presentation spectacular.

It seems you are interested in finding more free PowerPoint resources. Or why not learn something new on the topic. In this case, make sure you check out some of the following articles:

• 16 Free Vector Infographic Design Templates: On Different Themes in Different Styles
• How to Convert Your PowerPoint Presentation into Google Slides
• Digital Marketing Trends 2022: How To Win An Audience and Keep It

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Al Boicheva

Al is an illustrator at GraphicMama with out-of-the-box thinking and a passion for anything creative. In her free time, you will see her drooling over tattoo art, Manga, and horror movies.

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Home Blog Business Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

Business Presentation: The Ultimate Guide to Making Powerful Presentations (+ Examples)

A business presentation is a purpose-led summary of key information about your company’s plans, products, or practices, designed for either internal or external audiences. Project proposals, HR policy presentations, investors briefings are among the few common types of presentations. 

Compelling business presentations are key to communicating important ideas, persuading others, and introducing new offerings to the world. Hence, why business presentation design is one of the most universal skills for any professional. 

This guide teaches you how to design and deliver excellent business presentations. Plus, breaks down some best practices from business presentation examples by popular companies like Google, Pinterest, and Amazon among others! 

3 General Types of Business Presentations

A business presentation can be given for a number of reasons. Respectively, they differ a lot in terms of content and purpose. 

But overall, all types of business presentations can be classified as:

• Informative
• Persuasive 
• Supporting 

Informative Business Presentation 

As the name suggests, the purpose of an informative presentation is to discern the knowledge you have — explain what you know. It’s the most common type of business presentation out there. So you have probably prepared such at least several times. 

Examples of informative presentations:

• Team briefings presentation 
• Annual stakeholder report 
• Quarterly business reviews
• Business portfolio presentation
• Business plan presentation
• Project presentation

Helpful templates from SlideModel:

• Business plan PowerPoint template
• Business review PowerPoint template
• Project proposal PowerPoint template
• Corporate annual report template

Persuasive Business Presentation 

The goal of this type of presentation is to persuade your audience of your point of view — convince them of what you believe is right. Developing business presentations of this caliber requires a bit more copywriting mastery, as well as expertise in public speaking . Unlike an informative business presentation, your goal here is to sway the audience’s opinions and prompt them towards the desired action. 

Examples of persuasive presentations:

• Pitch deck/investor presentations
• Sales presentation  
• Business case presentation 
• Free business proposal presentation
• Business proposal PowerPoint template
• Pitch deck PowerPoint template
• Account Plan PowerPoint template

Supporting Business Presentation 

This category of business PowerPoint presentations is meant to facilitate decision-making — explain how we can get something done. The underlying purpose here is to communicate the general “action plan”. Then break down the necessary next steps for bringing it to life. 

Examples of supporting presentations:

• Roadmap presentation
• Project vision presentation 
• After Action Review presentation 
• Standard operating procedure (SOP) PowerPoint template 
• Strategy map PowerPoint template 
• After action review (ARR) PowerPoint template 

What Should Be Included in a Business Presentation?

Overall, the content of your business presentation will differ depending on its purpose and type. However, at the very minimum, all business presentations should include:

• Introductory slide 
• Agenda/purpose slide
• Main information or Content slides
• Key Takeaways slides
• Call-to-action/next steps slides

We further distill business presentation design and writing best practices in the next section (plus, provide several actionable business PowerPoint presentation examples!). 

How to Make a Business Presentation: Actionable Tips

A business presentation consists of two parts — a slide deck and a verbal speech. In this section, we provide tips and strategies for nailing your deck design. 

1. Get Your Presentation Opening Right 

The first slides of your presentation make or break your success. Why? By failing to frame the narrative and set the scene for the audience from the very beginning, you will struggle to keep their interest throughout the presentation. 

You have several ways of how to start a business presentation:

• Use a general informative opening — a summative slide, sharing the agenda and main points of the discussion. 
• Go for a story opening — a more creative, personal opening, aimed at pulling the audience into your story. 
• Try a dramatic opening — a less apparent and attention-grabbing opening technique, meant to pique the audience’s interest. 

Standard Informative Opening 

Most business presentation examples you see start with a general, informative slide such as an Agenda, Problem Statement, or Company Introduction. That’s the “classic” approach. 

To manage the audience’s expectations and prepare them for what’s coming next, you can open your presentation with one or two slides stating:

• The topic of your presentation — a one-sentence overview is enough. 
• Persuasive hook, suggesting what’s in it for the audience and why they should pay attention. 
• Your authority — the best technique to establish your credibility in a business presentation is to share your qualifications and experience upfront to highlight why you are worth listening to. 

Opening best suited for: Formal business presentations such as annual reports and supporting presentations to your team/business stakeholders. 

Story Opening 

Did you ever notice that most TED talks start with a quick personal story? The benefit of this presenting technique is that it enables speakers to establish quick rapport and hold the listener’s attention. 

Here’s how Nancy Duarte, author of “Slide:ology: The Art and Science of Creating Great Presentations” book and TED presenter, recommends opening a presentation: 

You know, here’s the status quo, here’s what’s going on. And then you need to compare that to what could be. You need to make that gap as big as possible, because there is this commonplace of the status quo, and you need to contrast that with the loftiness of your idea. 

Storytelling , like no other tool, helps transpose the audience into the right mindset and get concentrated on the subject you are about to discuss. A story also elicits emotions, which can be a powerful ally when giving persuasive presentations. In the article how to start a presentation , we explore this in more detail.

Opening best suited for: Personal and business pitches, sales presentations, other types of persuasive presentations. 

Dramatic Opening 

Another common technique is opening your presentation with a major statement, sometimes of controversial nature. This can be a shocking statistic, complex rhetoric question, or even a provocative, contrarian statement, challenging the audience’s beliefs. 

Using a dramatic opening helps secure the people’s attention and capture their interest. You can then use storytelling to further drill down your main ideas. 

If you are an experienced public speaker, you can also strengthen your speech with some unexpected actions. That’s what Bill Gates does when giving presentations. In a now-iconic 2009 TED talk about malaria, mid-presentation Gates suddenly reveals that he actually brought a bunch of mosquitoes with him. He cracks open a jar with non-malaria-infected critters to the audience’s surprise. His dramatic actions, paired with a passionate speech made a mighty impression. 

Opening best suited for: Marketing presentations, customer demos, training presentations, public speeches. 

Further reading: How to start a presentation: tips and examples. 

2. Get Your PowerPoint Design Right

Surely, using professional business PowerPoint templates already helps immensely with presentation deck design since you don’t need to fuss over slide layout, font selection, or iconography. 

Even so, you’ll still need to customize your template(s) to make them on brand and better suited to the presentation you’re about to deliver. Below are our best presentation design tips to give your deck an extra oomph. 

Use Images, Instead of Bullet Points 

If you have ever watched Steve Jobs’s presentations, you may have noticed that he never used bullet-point lists. Weird right? Because using bullet points is the most universal advice in presentation design. 

But there’s a valid scientific reason why Jobs favored images over bullet-point texts. Researchers found that information delivered in visuals is better retained than words alone. This is called the “ pictorial superiority effect ”. As John Medina, a molecular biologist, further explains :

“Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.”

So if your goal is to improve the memorability of your presentation, always replace texts with images and visualizations when it makes sense. 

Fewer Slides is Better

No matter the value, a long PowerPoint presentation becomes tiring at some point. People lose focus and stop retaining the information. Thus, always take some extra time to trim the fluff and consolidate some repetitive ideas within your presentation. 

For instance, at McKinsey new management consultants are trained to cut down the number of slides in client presentations. In fact, one senior partner insists on replacing every 20 slides with only two slides . Doing so prompts you to focus on the gist — the main business presentation ideas you need to communicate and drop filler statements. 

Here are several quick tips to shorten your slides:

• Use a three-arc structure featuring a clear beginning (setup), main narrative (confrontation), ending (resolution). Drop the ideas that don’t fit into either of these. 
• Write as you tweet. Create short, on-point text blurbs of under 156 symbols, similar to what you’d share on Twitter. 
• Contextualize your numbers. Present any relevant statistics in a context, relevant to the listeners. Turn longer stats into data visualizations for easier cognition. 

Consistency is Key 

In a solid business presentation, each slide feels like part of the connecting story. To achieve such consistency apply the same visual style and retain the same underlying message throughout your entire presentation.

Use the same typography, color scheme, and visual styles across the deck. But when you need to accentuate a transition to a new topic (e.g. move from a setup to articulating the main ideas), add some new visual element to signify the slight change in the narrative. 

Further reading: 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

3. Make Your Closure Memorable 

We best remember the information shared last. So make those business presentation takeaways stick in the audience’s memory. We have three strategies for that. 

Use the Rule of Three 

The Rule of Three is a literary concept, suggesting that we best remember and like ideas and concepts when they are presented in threes. 

Many famous authors and speakers use this technique:

• “Duty – Honor – Country. Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” . Gen. Douglas MacArthur.
• “Life, Liberty, and the Pursuit of Happiness” are the unalienable rights of all humans that governments are meant to protect.” Thomas Jefferson 

The Rule of Three works because three is the maximum number of items most people can remember on their first attempt. Likewise, such pairings create a short, familiar structure that is easy to remember for our brains. 

Try the Title Close Technique

Another popular presentation closing technique is “Title Close” — going back to the beginning of your narrative and reiterating your main idea (title) in a form of a takeaway. Doing so helps the audience better retain your core message since it’s repeated at least two times. Plus, it brings a sense of closure — a feel-good state our brains love. Also, a brief one-line closure is more memorable than a lengthy summary and thus better retained. 

Ask a Question 

If you want to keep the conversation going once you are done presenting, you can conclude your presentation with a general question you’d like the audience to answer.

Alternatively, you can also encourage the members to pose questions to you. The latter is better suited for informational presentations where you’d like to further discuss some of the matters and secure immediate feedback. 

Try adding an interactive element like a QR code closing your presentation with a QR code and having a clear CTA helps you leverage the power of sharing anything you would like to share with your clients. QR codes can be customized to look alike your brand.

If you are looking for a smoother experience creating presentations on the fly, check out the AI PowerPoint maker —it offers everything you can ask forfrom presentation design in a couple of clicks.

12 Business Presentation Examples and What Makes Them Great 

Now that we equipped you with the general knowledge on how to make a presentation for business, let’s take a look at how other presenters are coping with this job and what lessons you can take away from them. 

1. N26 Digital Bank Pitch Deck 

This is a fine business pitch presentation example, hitting all the best practices. The deck opens with a big shocking statement that most Millennials would rather go to the dentist than step into a bank branch. 

Then it proceeds to discuss the company’s solution to the above — a fully digital bank with a paperless account opening process, done in 8 minutes. After communicating the main product features and value proposition, the deck further conceptualizes what traction the product got so far using data visualizations. The only thing it lacks is a solid call-to-action for closing slides as the current ending feels a bit abrupt. 

2. WeWork Pitch Deck

For a Series D round, WeWork went with a more formal business presentation. It starts with laying down the general company information and then transitions to explaining their business model, current market conditions, and the company’s position on the market.

The good thing about this deck is that they quantify their business growth prospects and value proposition. The likely gains for investors are shown in concrete numbers. However, those charts go one after another in a row, so it gets a bit challenging to retain all data points. 

The last part of their presentation is focused on a new offering, “We Live”. It explains why the team seeks funds to bring it to life. Likewise, they back their reasoning with market size statistics, sample projects, and a five-year revenue forecast. 

3. Redfin Investor Presentation 

If you are looking for a “text-light” business presentation example, Redfin’s investor deck is up to your alley. This simple deck expertly uses iconography, charts, and graphs to break down the company’s business model, value proposition, market share, and competitive advantages over similar startups. For number-oriented investors, this is a great deck design to use. 

4. Google Ready Together Presentation 

This isn’t quite the standard business presentation example per se. But rather an innovative way to create engaging, interactive presentations of customer case studies .

The short deck features a short video clip from a Google client, 7-11, explaining how they used the company’s marketing technology to digitally transform their operations and introduce a greater degree of marketing automation . The narrated video parts are interrupted by slides featuring catchy stats, contextualizing issues other businesses are facing. Then transitions to explaining through the words of 7-11 CMO, how Google’s technology is helping them overcome the stated shortcomings.

5. Salesforce Business Presentation Example 

This is a great example of an informational presentation, made by the Salesforce team to share their research on customer experience (CX) with prospects and existing customers.

The slide deck errs on the lengthier side with 58 slides total. But bigger topics are broken down and reinforced through bite-sized statistics and quotes from the company leadership. They are also packaging the main tips into memorable formulas, itemized lists, and tables. Overall, this deck is a great example of how you can build a compelling narrative using different statistics. 

6. Mastercard Business Presentation

This slide deck from Mastercard instantly captures the audience’s attention with unusual background images and major data points on the growth of populations, POS systems, and payment methods used in the upcoming decade.

Perhaps to offset the complexity of the subject, Mastercard chose to sprinkle in some humor in presentation texts and used comic-style visuals to supplement that. However, all their animations are made in a similar style, creating a good sense of continuity in design. They are also using colors to signify the transition from one part of the presentation to another. 

In the second part, the slide deck focuses on distilling the core message of what businesses need to do to remain competitive in the new payments landscape. The team presents what they have been working on to expand the payment ecosystem. Then concludes with a “title close” styled call-to-action, mirroring the presentation title.

7. McKinsey Diversity & Inclusion Presentation 

This fresh business slide deck from McKinsey is a great reference point for making persuasive business presentations on complex topics such as D&I. First, it recaps the main definitions of the discussed concepts — diversity, equity, and inclusion — to ensure alignment with the audience members. 

Next, the business presentation deck focuses on the severity and importance of the issue for businesses, represented through a series of graphs and charts. After articulating the “why”, the narrative switches to “how” — how leaders can benefit from investment in D&I. The main points are further backed with data and illustrated via examples. 

8. Accenture Presentation for the Energy Sector

Similar to McKinsey, Accenture keeps its slide deck on a short. Yet the team packs a punch within each slide through using a mix of fonts, graphical elements, and color for highlighting the core information. The presentation copy is on a longer side, prompting the audience to dwell on reading the slides. But perhaps this was meant by design as the presentation was also distributed online — via the company blog and social media. 

The last several slides of the presentation deck focus on articulating the value Accenture can deliver for their clients in the Energy sector. They expertly break down their main value proposition and key service lines, plus quantify the benefits. 

9. Amazon Web Services (AWS) Technical Presentation 

Giving an engaging technical presentation isn’t an easy task. You have to balance the number of details you reveal on your slides to prevent overwhelm, while also making sure that you don’t leave out any crucial deets. This technical presentation from AWS does great in both departments. 

First, you get entertained with a quick overview of Amazon’s progress in machine learning (ML) forecasting capabilities over the last decade. Then introduced to the main tech offering. The deck further explains what you need to get started with Amazon Forecast — e.g. dataset requirements, supported forecasting scenarios, available forecasting models, etc. 

The second half of the presentation provides a quick training snippet on configuring Amazon SageMaker to start your first project. The step-by-step instructions are coherent and well-organized, making the reader excited to test-drive the product. 

10. Snapchat Company Presentation

Snapchat’s business model presentation is on a funkier, more casual side, reflective of the company’s overall brand and positioning. After briefly recapping what they do, the slide deck switches to discussing the company’s financials and revenue streams.

This business slide deck by Snap Inc. itself is rather simplistic and lacks fancy design elements. But it has a strong unified theme of showing the audience Snapchat’s position on the market and projected vector of business development. 

11. Visa Business Acquisition Presentation 

If you are working on a business plan or M&A presentation for stakeholders of your own, this example from Visa will be helpful. The presentation deck expertly breaks down the company’s rationale for purchasing Plaid and subsequent plans for integrating the startup into their business ecosystem. 

The business deck recaps why the Plaid acquisition is a solid strategic decision by highlighting the total addressable market they could dive into post-deal. Then it details Plaid’s competitive strengths. The slide deck then sums up all the monetary and indirect gains Visa could reap as an acquirer. 

12. Pinterest Earnings Report Presentation 

Annual reports and especially earnings presentations might not be the most exciting types of documents to work on, but they have immense strategic value. Hence, there’s little room for ambiguities or mistakes. 

In twelve slides, this business presentation from Pinterest clearly communicates the big picture of the company’s finance in 2021. All the key numbers are represented as featured quotes in the sidebar with diagrams further showcasing the earning and spending dynamics. Overall, the data is easy to interpret even for non-finance folks. 

To Conclude 

With these business presentation design tips, presentation templates , and examples, you can go from overwhelmed to confident about your next presentation design in a matter of hours. Focus on creating a rough draft first using a template. Then work on nailing your opening slide sequence and shortening the texts in the main part of your presentation when needed. Make sure that each slide serves a clear purpose and communicates important details. To make your business presentation deck more concise, remove anything that does not pertain to the topic. 

Finally, once you are done, share your business presentation with other team members to get their feedback and reiterate the final design.

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Business Presentations, Corporate Presentations, Design, Design Inspiration, Examples, Executive Reports, Inspiration, Presentation Ideas Filed under Business

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Top Presentation Design Trends of 2022, According to Creative Experts

Updated: December 14, 2021

Published: April 26, 2021

In early 2020, the world as we knew it was flipped upside down. Businesses were forced to pivot in the face of the pandemic, and as a result many companies adopted a remote work culture.

Remote work changed the way organizations and teams worked — and even how companies communicated to prospective customers and acquired new business. Employees leaned into virtual designs, presentations, and events to communicate both internally and externally.

The graphic design landscape, as a result, has changed dramatically over the past year.

Now, presentations need to work harder than ever to connect, engage, and inspire audiences into action. In fact, over 35 million PowerPoint presentations  are given each day to over 500 million audiences — but 79% of those audiences  believe most presentations they see are boring.

To help you crush your next presentation deck, we've rounded up the top presentation design trends of 2021, as predicted by creative industry experts and presentation power-users.

Here, learn from three creative experts from leading companies in the tech space on the four biggest presentation design trends that will emerge in 2021.

1. There will be increased empathy found in design.

Marissa Latshaw, Founder of Latshaw Marketing , says: "Impactful, inspiring design starts with empathy.

Empathy is one of the most powerful tools in the creative toolbox. The good news is that empathy — the ability to feel, understand, and respond to the feelings of others — is innate in us all. Our job as creators is to harness this empathy for better design, marketing, and storytelling.

Empathy boosts creativity. The empathy/creativity connection is strong — as shown in many studies over the past decade. One study asked participants to create and name a potato chip  product for pregnant women. Before beginning the task, half of the participants were told to envision how the consumer would feel  while eating the snack. The other half were asked to imagine what the consumer would think . An independent jury found the product concepts of the first, feelings-focused, empathy-activated group to be more original than the control group.

Empathy is also vital for inclusivity. More than ever, we want to communicate with others in a way that is genuinely inclusive. An empathetic approach ensures we understand the goals, needs, fears, and values of all the people we wish to engage (beyond just the way they relate to our brand or product). This is a call for us all to become proactive about inclusivity, and it starts with empathy.

Empathy creates connection. From in-home fitness giant Peloton to the new voice-based, social network Clubhouse , we are constantly finding new and innovative ways to connect with one another.

Both brands demonstrate empathy as they address the palpable and growing need for connection. They re-imagined how we work out and share conversations in a more socially-connected way.

Designing anything — from a presentation to an ad campaign — is no different. Each is an opportunity to reimagine and innovate how we engage and connect with the world.

Empathy helps us to stand out by standing in another's shoes. Creating one-of-a-kind, empathy-driven experiences ultimately brings us closer together and inspires action."

2. Designers will lean into radical simplicity.

Eliot Garcia Weisberg, Creative Director at Airbnb , talks to us about all things radical simplicity.

He says, "Despite its incredible power to connect us, teleconferencing stunts audience energy and empathy. Attention — already a fleeting resource — is further divided between the screens, speakers, slides, and sounds of the virtual landscape.

The feedback loop from audience to presenter is nearly dead. The impact of environmental design is lost. In our new world, the value of a single pixel on the cluttered screens of remote audiences is immense. And the screens themselves— their quality and colors— vary wildly from member to member.

The key to designing for the 'new normal' is embracing radical simplicity. A designer must reduce a slide to its core idea, then push to simplify even further. They musk ask themselves — 'Do I really need to show this?' Then challenge themselves every time the answer is 'Yes.'

Slide counts will be drastically reduced. Superfluous icons will fade away. Bullets will become a distant memory. Subtle textures will be replaced by solid colors. We'll see a shift away from image masks and bold text over photos. Instead, we'll see full-screen photographs or simple statements that make their point obvious and drive core concepts home.

We'll spend more time on the speaker— full screen— than ever before. Their delivery, from tone to inflection, will become a design element. Rehearsals will replace design reviews. 

The end result will feel much more human. And, if successful, radically simple."

3. Great design will hold the viewers' attention.

"For decades, the job of creative designers, writers, and videographers was to get attention. Cut through the noise. Deliver ads that stand out. Use creativity as a hook," Adam Morgan, Adobe's  Executive Creative Director, says about holding an audience's attention.

He adds, "But in today's ultra-connected digital world, that hammer and nail approach isn't always the answer. People choose what they want. The trend I'm seeing today is to hold attention. Less push and more pull. We have to create experiences that provide real value to an individual — not just catch their attention with shock value or clickbait.

 "We have to create communities where people want to consume our brand experiences. We have to know those individuals and groups, what they care about, and provide new information wrapped in an emotional blanket. We have to stand for things they value."

Rather than a hard sell, we have to share a story that they believe in and be open and transparent with why it matters to them.

What this means for creative teams is that you can't just make it pretty or funny. You have to think deeply about what your brand means to customers and then create immersive experiences that connect. It's no longer just about the creative craft of colors and fonts and icons. It's about stories and meaning and authenticity and purpose. Don't just get attention with your work. Hold  attention. So that you can build brands that grow and last."

4. Designers should use clean, minimalistic fonts and calming colors.

Lastly, we tapped into Beautiful.ai's Creative Director Anuja Kanani's expertise to unravel one more presentation design trend for 2021.

Kanani says, "Choosing the best colors for a presentation, and good presentation fonts, are two of the most important elements of deck design. Each design decision— shapes, words, and images— affect the way your audience feels about the presentation, but colors hold the most influence.

Taking the place of bold, bright primary colors, 2021 has warranted more relaxed, muted colors following the chaos of 2020. Not only are low-saturated and pastel colors more calming, they're more organic and natural, perhaps making audiences feel more at ease and confident in the presentation in front of them.

Using a consistent, complimentary color theme strategically can help position your brand in the mind of your customers," adds Kanani. She recommends limiting your presentation to 3-4 colors in your palette, with one accent color to highlight key points and bring balance and harmony to your presentation.

The trend of minimalism extends to good presentation fonts, too. Seasoned presenters are opting for clean minimal fonts, such as Open Sans or Jost, and rejecting traditional fonts like Arial or Times New Roman in 2021.

Kanani adds, "Custom typography improves your brand recognition, while selecting different weights or styles can help control the narrative on each slide."

Presentation Graphics

You've probably caught onto the fact that over-complicated slides are a thing of the past. Studies show  that 35% of millennials say they will only engage with content they feel has a great story or theme, so to avoid boring them into a snooze, use visuals to control your narrative.

Presentation graphics, or rich visuals, can help you paint a picture in bite-sized chunks so that your audience can digest the information you're presenting to them.

Kanani says, "Engaging, inspiring visuals in presentations make your content compelling, eye-catching, and helps convey your story beautifully."

Choosing rich icons, diagrams or infographics, and quality photos are powerful tools to help make your presentation more memorable and impactful.

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PowerPoint Trends 2022

They are rare, but they do exist: brilliant PowerPoint presentations that stand out visually, look modern and contemporary, and thus leave a lasting impression on the audience. The question is: how do you create such a presentation? Just follow the latest trends, like many of the best presentations. But beware, the trends often change at least annually and do not fit every corporate identity .

What are the key PowerPoint trends in 2022? In this article, you will find 10 PowerPoint trends to take with you in 2022. In addition to design trends, we will also give you tips for making presentations easier to create.

Put an end to boring PowerPoint presentations

As far as PowerPoint is concerned, most users find it difficult to keep up with the latest developments. Just when you have developed a good PowerPoint routine, there are new features or design trends and master slides need to be renewed.

Worst case scenario for PowerPoint presentations: Your audience gets bored and loses interest. This is exactly what you want to avoid. The reason for this is usually not the content of the presentation itself, but its preparation and presentation. Learn, how to hold better presentations with PowerPoint .

79% of people think that "most presentations are boring". (Source: Presentationpanda ).

10 PowerPoint trends 2022

The following trends show you not only how you can modernize your PowerPoint presentation / template visually, but also which functions help you to more ease in PowerPoint.

• ...there is "template chaos".
• ...a uniform outward appearance is not possible.
• ...the company appears unprofessional.
• ...employees work inefficiently.
• ...there is a risk that outdated company information will be used.

Speaking of templates: keeping up-to-date is not difficult. In most cases, all it takes is a few adjustments to your PowerPoint templates or your PowerPoint master and you will have introduced the trends company-wide. The empower ® Content Enablement solution provides a reliable document library as well as a central source of current and design-compliant content for your entire organization. You can instantly share content across your organization with just a few clicks. 

Conclusion: it is the mix that counts

PowerPoint Trends for 2022 are all about nostalgia. Design styles from the 90s and 00s are making a comeback in PowerPoint, but with a touch of modernization. Extra pixelated images and backgrounds and 3D effects feature strongly.

Trends are exciting, but you should pay close attention to which trends fit your business and brand.

But how can new trends be implemented company-wide in a timely manner without losing control of one's own brand through inconsistency in appearance? With the Content Enablement solution from empower ® ! Our Content Enablement solution allows you to centrally manage and update office documents. That way you can immediately launch changes to templates company-wide with just a few clicks. This saves your employees a lot of work and ensures more productive workflows.  Are you curious about our solution? Contact us for more information! Our experts are looking forward to hearing from you!

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• Presentation Design

Presentation Design Trends in 2022

• By: Amy Boone

You’ve got great ideas. Exciting products. A cutting edge company. A compelling story. So a tired 2010 PowerPoint slide template just won’t cut it in 2022. It’s time to update your presentation to reflect current design trends.

We’ve scoured online design sites and recent presentations to compile a list of current presentation design trends. Some of our favorite trends include creative color palettes, less-is-more design, infographics, custom fonts, and original elements. Here’s how to use these trends to freshen up your presentation design.

Creative Color Palettes

Presentations in 2022 are all about creative color palettes, particularly retro ones. Kimp design company says, “The retro color tones work well in graphic design because they act as standalone design pieces.” One of the more popular retro color palettes gives a nod to mid-century design by featuring muted and earthy rusts, mustards, and greens. And the 80’s are also making a comeback with everything from bold neon to Memphis design elements (think shapes and squiggles). Presentation slide decks in 2022 aren’t afraid to put a new spin on retro color palettes. For example, check out the TED poster for their April conference.

Less-Is-More Design

Presentation designs in 2022 are bold and simple. It’s not about adding more design elements, it’s about making the ones that you use pop. The more you have on your slides, the more everything gets diluted. So slide decks of 2022 keep the focus strong and simple. In other words, slide clutter is out. Remember that the main job of your slide deck is to do what words can’t. In other words, save the words for your talk, and save the slides for everything else. That means you should avoid slides that are all words and instead use a few simple, powerful graphics to back up what you are saying.

Infographics

Granted, infographics have been a design trend for some time now, but they continue to be important elements in slide decks in 2022. Infographics blend words and visuals in a pleasing and easy-to-understand layout. For example, Canva (one of our favorite free design tools) offers infographic templates to help get you started. Check out this one on charity action. The great thing about infographics is that they have layers of information which allow your audience members more individualized interaction with your content. You can get everything you need to know in a quick glance, allowing you to shift your attention quickly back to the presentation. Or, if it’s something that really interests you or something that you don’t quite understand, you can “dive in” further and explore the infographic in more detail.

Custom Fonts

When designing your presentations, don’t skip past font choice. Modern presentations are serious about choosing a font that helps add to the overall tone of the presentation and content. Forget Arial, Times New Roman, and even Calibri. Modern presentation designers know that fonts communicate, too. So what you use matters. Designers often use the mantra “purpose is paramount.” Meaning you have to keep in mind how your audience will be using the text. When choosing a font, ask yourself:

• How large will the screen be?
• What other elements will be on the slide?
• How much text will my audience be reading?
• How long will this slide be on the screen?
• What tone do I want my font to set?

Once you’ve answered these questions, choose a font that is attractive, legible, and interesting without being boring. And don’t be afraid to play around with line spacing, letter spacing, and kerning to help give your font choice some distinction. For some more creative ideas on font selection, check out DesignShack’s list of 2022 font trends .

Original Elements

With the increase in free design and online drawing programs, we are seeing more hand drawn and original design elements in slide decks. Artists like Morgan Harper Nichols have gained incredible popularity in large part due to the ease of creating art with technology and sharing it quickly through social media. Another one of my favorite creatives is Austin Kleon , who describes himself as a writer who draws. His incredible presentations often include hand drawn elements like the one below.

So instead of trying to find the perfect graphic (or font), consider creating one yourself. You might find that your hand drawn element gives your presentation a unique appeal and charm that is right on trend.

Embracing Design Trends

Outdated presentation designs aren’t doing you any favors. If your slide deck looks outdated, you risk the audience thinking your ideas are outdated, too. But when you update your presentation design to reflect some or all of the trends listed above, you can build energy around your presentation and ideas.

Need help creating a fresh, new presentation or updating a current one to reflect modern design trends? We’ve got you.

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Ace Your Remote Presentations With The Best Business PowerPoint Templates 2022

Standing apart from the crowd is important, more so in the case of a business presentation. As an audience, you would always appreciate original and unique content as well as ways of presenting. Using the same stock PowerPoint templates with overused designs, verbose slides, and unappealing visuals doesn’t really help in standing out and communicating your content in a differentiated manner.

Today, in this era of remote working, using attractive visuals and proper formatting is more important than ever before. In a remote environment, the audience can’t see you, which literally puts your slides at the center of the action.

You need to be on your A-game on slides. Use attractive and professional designs, keep the text to a minimum and follow a consistent theme. But doing all of this can be time-consuming.

To help you out, we have put together the recommended list of Business PowerPoint Templates for 2021 as you face the new year unfolding and a set of new business realities. Many of these business PowerPoint templates are designed to be a whole set of several aesthetically designed slides, telling a story – covering many aspects of the business topic at hand.

Project Management Templates

This collection of Project Management Templates will give you everything that you need to showcase your project planning. The ready-to-use presentation decks will help you make Project Kickoff, Project Closure, Project Review, Project time tracking and project planning presentations without wasting hours on end.

This collection of business PowerPoint templates also includes Project Timeline templates, Project Charters, Gantt Charts, Project Teams, Project Status, Project Budget, and much more. These templates and decks are powered by robust principles of vision science and storytelling techniques and are specially designed to help project managers make engaging and powerful presentations.

Source: Project Management Templates by SlideUpLift

Business Review Templates

Business reviews are vital to keeping your business on track. They help articulate business outcomes define what’s working what’s not and what needs to be improved referencing the internal and external ground realities.

This collection of business review templates will help you showcase your monthly, quarterly, and yearly business reviews with ease. Choose a template, add content and you should be ready to ace your next business review.

Source: Business Review Templates by SlideUpLift

Business Case Templates

A business case acts as a bridge between a problem and its effective solution. If there are problems in your organization that you want to solve and are looking for an effective way to showcase your solution and get your point across, then there is nothing better than a business case template.

Business case presentations usually use examples and success stories to explain why a certain solution may as well work in your scenario. These templates will help you map your problem, the solution that you want to suggest, and its financial impact.

Source: Business Case Templates by SlideUpLift

Pitch Decks

Pitch decks are ready-to-use presentations that are used to pitch startups, projects, products, and ideas to potential investors or other stakeholders. SlideUpLift Pitch deck templates cover many dimensions of how to convince the audience and lean them towards investing in your ideas. As such,  they are extremely helpful for entrepreneurs, intrapreneurs, and small business owners to ensure they are not missing any key area of concern for the audience.

Pitches are difficult to master. They need to be quick and concise yet informative and engaging. For this very reason, we suggest budding entrepreneurs and business owners use these Pitch Decks that contain everything they need to make a successful pitch.

Pitch Deck PowerPoint Templates

Source: Pitch Deck PowerPoint Templates by SlideUpLift

Business Planning Templates

Plans bridge the gap between the current and the future. And to stay on top of your organizational plans, you need to continually assess them and find out whether they’re giving you the wanted results.

Whether it’s about communicating your plans to your team members or improving them to produce better results, these business planning templates will be a great addition to your arsenal.

Source: Business Plan Templates by SlideUpLift

Business Strategy Templates

Have you ever wondered what’s the difference between a plan and a strategy? A plan describes ‘What’ but a strategy talks about the ‘how’. Strategies are more action-based and define the best way to achieve something.

For a strategy to be implemented, it needs to be communicated in a way that is effective and easy to understand. To effectively map and communicate your long-term and short-term strategies, please browse our template library.  These templates ate designed to help you define where your organization needs to go, how to reach there, and how to plan for contingencies.

Source: Business Strategy Templates by SlideUpLift

Team Building Templates

Collaboration and coordination are vital for achieving organizational objectives. Without these, nobody can get anything done. To achieve high collaboration and coordination, people need to work in teams and groups and share information. This gets especially hard when many of the team members are working remotely-a new normal that is starting to take shape.

So how do you achieve better teamwork in the new normal? To help you with this, we have put together some amazing business PowerPoint templates for team-building.

Source: Team PowerPoint Templates by SlideUpLift

Marketing Management Templates

We are all aware of the importance of marketing in playing such a vital role in the growth of your business.

As a marketing manager, you will be required to make a lot of presentations- sometimes trying to better understand your customer journeys, map out their needs and wants, planning campaigns, etc. This collection especially caters to marketing managers and includes business PowerPoint templates like – Company Value Proposition, Target Market, Customer journeys, Target Customer, Marketing Strategy, competitor analysis, positioning, and much more.

Marketing Strategy Templates

Source: Marketing Strategy Templates by SlideUpLift

Finance Management Templates

As someone in charge of Finance, you are continuously assessing cash inflows and outflows, ratios, quarterly spending, preparing for the next investor presentation, etc.

You are worried about indicators of growth and communicating any concerns that you see. To help you in your tremendously critical activities and deliverables, we have curated this collection of Finance Management Templates.

Finance PowerPoint Templates

Source: Finance PowerPoint Templates by SlideUpLift

Now you don’t have to scour the web to find out the right templates. Download our PowerPoint Templates from within PowerPoint. See how ?

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Presentation Statistics You Should Know For Your Business in 2022

There are a lot of pain points when it comes to presentations, but the good news is that you’re not alone in your struggle. Even the most seasoned designers run into snags when it comes to creating and collaborating on presentations. PowerPoint alternatives can help businesses streamline their presentation creation process but there are still unique nuances for each team. 

To better understand people’s presentation patterns, we conducted two surveys; the first with 500 participants and the second with 400. This information is valuable in understanding how your team is creating presentations, and what challenges they're up against. 

Presentation statistics you know know in 2022

Keep the following statistics in mind when you sit down to create your next business presentation.

53% of people are designing entire presentations on behalf of their colleagues and peers.

With 53% of people designing entire presentations for their peers, and 31% creating templates for others to use, it tells us that not all upper-level management and executives have the time (or skills) to create presentations from scratch. Using a presentation software with pre-built templates and Smart Slides can help eliminate some of the marketing bottleneck, making it easier for leadership to create their own decks. 

Over 60% of people interviewed said they create or work in templates with their peers.

Templates can be an easy solution for simplifying the presentation design process. In fact, many teams will create Team Templates and collaborate with colleagues on the content within a slide. Having a centralized Team Library unlocks a more seamless collaboration process so that everyone on the team can access presentations and slides, and customize them for their departmental needs. 

The majority of people will collaborate with their direct teammates on a  presentation.

Collaboration is a major part of the presentation process, and our survey revealed that most people work in tandem on a deck with their direct teammates. To make collaboration more efficient, teams would benefit from a collaborative workspace where their presentations are saved on the cloud and stakeholders could sync-up and sign off in real time. On the same note, those who collaborate with direct teammates should implement a layer of content and branding control. With a Beautiful.ai Team plan , owners can limit who can create templates or access sensitive slides.

The biggest hurdles when collaborating are contributors’ workflows, communication, and version control.

You’ve heard the saying, “too many cooks in the kitchen”. Well it applies to presentations, too. The more people you have working on a deck at once, the harder it can be to coordinate content. For teams collaborating on presentations, respondents said that they are equally troubled by their peer’s workflows, communication, and version control. A collaborative workspace that allows teams to leave comments and provide feedback in real time without having to wait for approvals or dig through lengthy email chains can help eliminate those challenges. 

71% of people use their company branding in presentations, yet 66% still struggle with the design.

Giving your team brand standards alone isn’t enough if they don’t have the design skills to back it up. The majority of businesses will include company branding in presentations (and rightfully so), but still need help nailing the design. In these cases, pre-built Team Templates and Themes can help teams create slides in half the time while staying visually consistent from deck-to-deck. 

67% of presenters say the biggest challenge when creating presentations is the deck design. 

It’s no secret that presentations can be a challenge for non-designers. Creating an entire deck from scratch can be a daunting task. More than half of those surveyed struggle with presentation design. Additionally, 41% of people find it difficult to source inspiration for their presentations, ultimately delaying their work. A PowerPoint alternative— like Beautiful.ai— can help non-designers get started with things like templates and inspiration galleries. 

Once presenters land on a presentation template , they can customize our Smart Slides and plug and play with their own content. The Smart Slides handle the heavy lifting so designers don’t have to worry about things like formatting and resizing. 

79% of people find design inspiration in presentation tool examples.

The majority of presenters use examples within presentation tools to help get them started, like pre-built templates and inspiration galleries. Instead of staring at a blank slide for an hour trying to figure out where to take your story, templates can help get you started whether they’re from internal company libraries or galleries curated by professional designers.

60% of presenters started with a template the last time they used PowerPoint or Google Slides, but still didn’t feel confident in their work.

While templates are a great starting point, they can really only get you so far. Presentation tools like Beautiful.ai make it easy to customize pre-built templates with design guardrails in place so it is virtually impossible to make a mess of your work. Templates will kick off your deck, and Smart Slides will take you the rest of the way so you can be proud of what you present. Get started today .

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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What is cloud computing?

With cloud computing, organizations essentially buy a range of services offered by cloud service providers (CSPs). The CSP’s servers host all the client’s applications. Organizations can enhance their computing power more quickly and cheaply via the cloud than by purchasing, installing, and maintaining their own servers.

The cloud-computing model is helping organizations to scale new digital solutions with greater speed and agility—and to create value more quickly. Developers use cloud services to build and run custom applications and to maintain infrastructure and networks for companies of virtually all sizes—especially large global ones. CSPs offer services, such as analytics, to handle and manipulate vast amounts of data. Time to market accelerates, speeding innovation to deliver better products and services across the world.

What are examples of cloud computing’s uses?

Get to know and directly engage with senior mckinsey experts on cloud computing.

Brant Carson is a senior partner in McKinsey’s Vancouver office; Chandra Gnanasambandam and Anand Swaminathan are senior partners in the Bay Area office; William Forrest is a senior partner in the Chicago office; Leandro Santos is a senior partner in the Atlanta office; Kate Smaje is a senior partner in the London office.

Cloud computing came on the scene well before the global pandemic hit, in 2020, but the ensuing digital dash  helped demonstrate its power and utility. Here are some examples of how businesses and other organizations employ the cloud:

• A fast-casual restaurant chain’s online orders multiplied exponentially during the 2020 pandemic lockdowns, climbing to 400,000 a day, from 50,000. One pleasant surprise? The company’s online-ordering system could handle the volume—because it had already migrated to the cloud . Thanks to this success, the organization’s leadership decided to accelerate its five-year migration plan to less than one year.
• A biotech company harnessed cloud computing to deliver the first clinical batch of a COVID-19 vaccine candidate for Phase I trials in just 42 days—thanks in part to breakthrough innovations using scalable cloud data storage and computing  to facilitate processes ensuring the drug’s safety and efficacy.
• Banks use the cloud for several aspects of customer-service management. They automate transaction calls using voice recognition algorithms and cognitive agents (AI-based online self-service assistants directing customers to helpful information or to a human representative when necessary). In fraud and debt analytics, cloud solutions enhance the predictive power of traditional early-warning systems. To reduce churn, they encourage customer loyalty through holistic retention programs managed entirely in the cloud.
• Automakers are also along for the cloud ride . One company uses a common cloud platform that serves 124 plants, 500 warehouses, and 1,500 suppliers to consolidate real-time data from machines and systems and to track logistics and offer insights on shop floor processes. Use of the cloud could shave 30 percent off factory costs by 2025—and spark innovation at the same time.

That’s not to mention experiences we all take for granted: using apps on a smartphone, streaming shows and movies, participating in videoconferences. All of these things can happen in the cloud.

Learn more about our Cloud by McKinsey , Digital McKinsey , and Technology, Media, & Telecommunications  practices.

How has cloud computing evolved?

Going back a few years, legacy infrastructure dominated IT-hosting budgets. Enterprises planned to move a mere 45 percent of their IT-hosting expenditures to the cloud by 2021. Enter COVID-19, and 65 percent of the decision makers surveyed by McKinsey increased their cloud budgets . An additional 55 percent ended up moving more workloads than initially planned. Having witnessed the cloud’s benefits firsthand, 40 percent of companies expect to pick up the pace of implementation.

The cloud revolution has actually been going on for years—more than 20, if you think the takeoff point was the founding of Salesforce, widely seen as the first software as a service (SaaS) company. Today, the next generation of cloud, including capabilities such as serverless computing, makes it easier for software developers to tweak software functions independently, accelerating the pace of release, and to do so more efficiently. Businesses can therefore serve customers and launch products in a more agile fashion. And the cloud continues to evolve.

Introducing McKinsey Explainers : Direct answers to complex questions

Cost savings are commonly seen as the primary reason for moving to the cloud but managing those costs requires a different and more dynamic approach focused on OpEx rather than CapEx. Financial-operations (or FinOps) capabilities  can indeed enable the continuous management and optimization of cloud costs . But CSPs have developed their offerings so that the cloud’s greatest value opportunity is primarily through business innovation and optimization. In 2020, the top-three CSPs reached $100 billion  in combined revenues—a minor share of the global $2.4 trillion market for enterprise IT services—leaving huge value to be captured. To go beyond merely realizing cost savings, companies must activate three symbiotic rings of cloud value creation : strategy and management, business domain adoption, and foundational capabilities.

What’s the main reason to move to the cloud?

The pandemic demonstrated that the digital transformation can no longer be delayed—and can happen much more quickly than previously imagined. Nothing is more critical to a corporate digital transformation than becoming a cloud-first business. The benefits are faster time to market, simplified innovation and scalability, and reduced risk when effectively managed. The cloud lets companies provide customers with novel digital experiences—in days, not months—and delivers analytics absent on legacy platforms. But to transition to a cloud-first operating model, organizations must make a collective effort that starts at the top. Here are three actions CEOs can take to increase the value their companies get from cloud computing :

• Establish a sustainable funding model.
• Develop a new business technology operating model.
• Set up policies to attract and retain the right engineering talent.

How much value will the cloud create?

Fortune 500 companies adopting the cloud could realize more than $1 trillion in value  by 2030, and not from IT cost reductions alone, according to McKinsey’s analysis of 700 use cases.

For example, the cloud speeds up design, build, and ramp-up, shortening time to market when companies have strong DevOps (the combination of development and operations) processes in place; groups of software developers customize and deploy software for operations that support the business. The cloud’s global infrastructure lets companies scale products almost instantly to reach new customers, geographies, and channels. Finally, digital-first companies use the cloud to adopt emerging technologies and innovate aggressively, using digital capabilities as a competitive differentiator to launch and build businesses .

If companies pursue the cloud’s vast potential in the right ways, they will realize huge value. Companies across diverse industries have implemented the public cloud and seen promising results. The successful ones defined a value-oriented strategy across IT and the business, acquired hands-on experience operating in the cloud, adopted a technology-first approach, and developed a cloud-literate workforce.

Learn more about our Cloud by McKinsey and Digital McKinsey practices.

What is the cloud cost/procurement model?

Some cloud services, such as server space, are leased. Leasing requires much less capital up front than buying, offers greater flexibility to switch and expand the use of services, cuts the basic cost of buying hardware and software upfront, and reduces the difficulties of upkeep and ownership. Organizations pay only for the infrastructure and computing services that meet their evolving needs. But an outsourcing model  is more apt than other analogies: the computing business issues of cloud customers are addressed by third-party providers that deliver innovative computing services on demand to a wide variety of customers, adapt those services to fit specific needs, and work to constantly improve the offering.

What are cloud risks?

The cloud offers huge cost savings and potential for innovation. However, when companies migrate to the cloud, the simple lift-and-shift approach doesn’t reduce costs, so companies must remediate their existing applications to take advantage of cloud services.

For instance, a major financial-services organization  wanted to move more than 50 percent of its applications to the public cloud within five years. Its goals were to improve resiliency, time to market, and productivity. But not all its business units needed to transition at the same pace. The IT leadership therefore defined varying adoption archetypes to meet each unit’s technical, risk, and operating-model needs.

Legacy cybersecurity architectures and operating models can also pose problems when companies shift to the cloud. The resulting problems, however, involve misconfigurations rather than inherent cloud security vulnerabilities. One powerful solution? Securing cloud workloads for speed and agility : automated security architectures and processes enable workloads to be processed at a much faster tempo.

What kind of cloud talent is needed?

The talent demands of the cloud differ from those of legacy IT. While cloud computing can improve the productivity of your technology, it requires specialized and sometimes hard-to-find talent—including full-stack developers, data engineers, cloud-security engineers, identity- and access-management specialists, and cloud engineers. The cloud talent model  should thus be revisited as you move forward.

Six practical actions can help your organization build the cloud talent you need :

• Find engineering talent with broad experience and skills.
• Balance talent maturity levels and the composition of teams.
• Build an extensive and mandatory upskilling program focused on need.
• Build an engineering culture that optimizes the developer experience.
• Consider using partners to accelerate development and assign your best cloud leaders as owners.
• Retain top talent by focusing on what motivates them.

How do different industries use the cloud?

Different industries are expected to see dramatically different benefits from the cloud. High-tech, retail, and healthcare organizations occupy the top end of the value capture continuum. Electronics and semiconductors, consumer-packaged-goods, and media companies make up the middle. Materials, chemicals, and infrastructure organizations cluster at the lower end.

Nevertheless, myriad use cases provide opportunities to unlock value across industries , as the following examples show:

• a retailer enhancing omnichannel  fulfillment, using AI to optimize inventory across channels and to provide a seamless customer experience
• a healthcare organization implementing remote heath monitoring to conduct virtual trials and improve adherence
• a high-tech company using chatbots to provide premier-level support combining phone, email, and chat
• an oil and gas company employing automated forecasting to automate supply-and-demand modeling and reduce the need for manual analysis
• a financial-services organization implementing customer call optimization using real-time voice recognition algorithms to direct customers in distress to experienced representatives for retention offers
• a financial-services provider moving applications in customer-facing business domains to the public cloud to penetrate promising markets more quickly and at minimal cost
• a health insurance carrier accelerating the capture of billions of dollars in new revenues by moving systems to the cloud to interact with providers through easier onboarding

The cloud is evolving  to meet the industry-specific needs of companies. From 2021 to 2024, public-cloud spending on vertical applications (such as warehouse management in retailing and enterprise risk management in banking) is expected to grow by more than 40 percent annually. Spending on horizontal workloads (such as customer relationship management) is expected to grow by 25 percent. Healthcare and manufacturing organizations, for instance, plan to spend around twice as much on vertical applications as on horizontal ones.

Learn more about our Cloud by McKinsey , Digital McKinsey , Financial Services , Healthcare Systems & Services , Retail , and Technology, Media, & Telecommunications  practices.

What are the biggest cloud myths?

Views on cloud computing can be clouded by misconceptions. Here are seven common myths about the cloud —all of which can be debunked:

• The cloud’s value lies primarily in reducing costs.
• Cloud computing costs more than in-house computing.
• On-premises data centers are more secure than the cloud.
• Applications run more slowly in the cloud.
• The cloud eliminates the need for infrastructure.
• The best way to move to the cloud is to focus on applications or data centers.
• You must lift and shift applications as-is or totally refactor them.

How large must my organization be to benefit from the cloud?

Here’s one more huge misconception: the cloud is just for big multinational companies. In fact, cloud can help make small local companies become multinational. A company’s benefits from implementing the cloud are not constrained by its size. In fact, the cloud shifts barrier to entry skill rather than scale, making it possible for a company of any size to compete if it has people with the right skills. With cloud, highly skilled small companies can take on established competitors. To realize the cloud’s immense potential value fully, organizations must take a thoughtful approach, with IT and the businesses working together.

For more in-depth exploration of these topics, see McKinsey’s Cloud Insights collection. Learn more about Cloud by McKinsey —and check out cloud-related job opportunities if you’re interested in working at McKinsey.

Articles referenced include:

• “ Six practical actions for building the cloud talent you need ,” January 19, 2022, Brant Carson , Dorian Gärtner , Keerthi Iyengar, Anand Swaminathan , and Wayne Vest
• “ Cloud-migration opportunity: Business value grows, but missteps abound ,” October 12, 2021, Tara Balakrishnan, Chandra Gnanasambandam , Leandro Santos , and Bhargs Srivathsan
• “ Cloud’s trillion-dollar prize is up for grabs ,” February 26, 2021, Will Forrest , Mark Gu, James Kaplan , Michael Liebow, Raghav Sharma, Kate Smaje , and Steve Van Kuiken
• “ Unlocking value: Four lessons in cloud sourcing and consumption ,” November 2, 2020, Abhi Bhatnagar , Will Forrest , Naufal Khan , and Abdallah Salami
• “ Three actions CEOs can take to get value from cloud computing ,” July 21, 2020, Chhavi Arora , Tanguy Catlin , Will Forrest , James Kaplan , and Lars Vinter

Want to know more about cloud computing?

Related articles.

Cloud’s trillion-dollar prize is up for grabs

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The UN says more aquatic animals were farmed than fished in 2022. That’s the first time in history

FILE - Farm-raised Atlantic salmon move across a conveyor belt as they are brought aboard a harvesting boat on Oct. 12, 2008, near Eastport, Maine. The global total volume of fish, shrimp, clams and other aquatic animals that is harvested from farming has topped the amount fished in the wild from the world’s waters for the first time ever. (AP Photo/Robert F. Bukaty, File)

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ROME (AP) — The total global volume of fish, shrimp, clams and other aquatic animals that are harvested by farming has topped the amount fished in the wild from the world’s waters for the first time ever, the United Nations reported Friday.

The U.N.’s Food and Agriculture Organization, in its latest report on fisheries and aquaculture — or farming in water — says the global catch and harvest brought in more than 185 million tons of aquatic animals in 2022, the most recent year for which statistics are available.

Experts say the milestone in human history had been expected, as the hauls from fisheries have largely stagnated over the last three decades — largely because of limits in nature.

Manuel Barange, who heads FAO’s fisheries and aquaculture division, said aquaculture has benefited from a growing recognition of the nutritional benefits — like Omega 3 and other micronutrients found in food from aquatic animals — and lesser environmental impact than food derived from land animals.

The total amount of aquatic animals captured in the wild fell from 91.6 million tons in 2021 to 91 million tons the following year, FAO said in its latest State of the World’s Fisheries and Aquaculture report.

Global production rose to 94.4 million in 2022, up from 91.1 million a year earlier, it said.

Asia was the source of more than 90% of all aquaculture production of aquatic animals, the FAO added.

Some 90% of aquatic animals that are farmed or fished go to human consumption, with the remainder going to other uses like feed for other animals or fish oils.

The most common fish that are captured in the world’s oceans, seas, rivers, lakes and ponds include Peruvian anchovies, skipjack tuna and Alaskan pollock, while freshwater carp, oysters, clams, shrimp, tilapia and prawns are among the most harvested animal life.

7 new upcoming business ideas to try in 2024

2024 will see some industries take off in a big way. Here are 7 lucrative new business opportunities in markets set to surge in the next few years.

As a web developer or designer, predicting key sectors and design trends for 2024 is crucial to stay ahead.

Shifts in consumer behavior and global challenges in the post-pandemic landscape are fuelling a myriad of new business trends and innovations. With change comes opportunity, brimming with potential for those ready to take advantage of these new trends.

Themes like virtual assistance and financial services signify the global trend to optimize resources on a constrained budget. Meanwhile, the popularity of virtual fitness and dropshipping shows how much people value convenience, flexibility, and autonomy, especially after quarantines and lockdowns. Generative AI models now do everything from inventing new musical instruments to creating a Super Mario chatbot , and cannabis law reforms across the globe are seeing retail sales surge and opening the door to startups with fresh ideas.

For creatives, these innovations translate into new opportunities and business ideas to design interactive websites, cutting-edge user interfaces, and engaging digital experiences that capture the essence and energy of these sectors. As you gear up for 2024, consider our list of booming fields. While these ideas aren’t shortcuts to success, diving into these industries could position you at the forefront of demand.

7 new business ideas to consider

1. ai-powered businesses.

The AI market is poised to increase an astonishing 20 times in value by 2030, reaching over $1 trillion and redefining multiple industries. Hundreds of generative AI startups are refining their offerings and products and starting to compete for market share, so it’s a great time to jump in if you want a competitive advantage in the future.

With so many startups jostling for market share, finding the right niche is crucial. Many AI businesses help individuals or businesses streamline certain processes. Gamma AI , for example, creates presentations, slide decks, and websites that users can adjust using a chat function. Machinet offers an AI-powered coding assistant, Platic provides AI transcription services, and OpenLead combines AI with sales databases to curate tailored lead lists. 

Other AI businesses combine technology with niche expertise. Videa Health is an example of this expertise in dentistry, Binomix focuses on pathology, and Seamless Studio integrates with design. Use your unique expertise to craft tailored AI design solutions, like automated typography optimization and logo creation, for various market needs.

2. Virtual fitness

The pandemic introduced many people to home workouts; their convenience and flexibility ensure their continued popularity. As a result, experts predict the virtual fitness sector will grow by 31.2% annually over the next nine years, potentially reaching $187.8 billion.

‍ Leveraging his bodybuilding achievements, Chris Bumstead launched a polished and cheekily branded app named “CBum Fitness” that's garnering rave reviews . You don’t need to be an exercise guru to benefit from the booming virtual fitness trend, however. The industry’s expansion reveals a growing demand for home workout gear, fitness app creation, copywriting, and fitness website design .

3. Virtual assistants

With professionals increasingly leaning toward cost-effective solutions for administrative tasks, there’s a growing demand for virtual and executive fitness platforms. Experts forecast this virtual assistant market to climb annually at 37.29% , culminating in a $26.9 billion valuation in just four years.

To position yourself at the forefront of digital transformation, consider diversifying by crafting platforms for freelance virtual assistants like Rosalia . Alternatively, creating intuitive user interfaces for an online business like Airdesk , which bridges companies with global assistant talent, can be a promising avenue.

4. Cannabis

As the regulations around cannabis use relax worldwide, demand for medical, legal, and recreational cannabis grows. Even with price adjustments weeding out some inefficient producers, statistics predict the legal cannabis industry to increase at a compelling 14.95% annually , reaching a market volume of $103 billion by 2028.

Beyond traditional retail offerings like Huue’s innovative cannabis vapes, business opportunities include more than just the plant. There are already some specialized services for cannabis, like supply chain and packaging service New World Packaging and strategic consulting firm Maconha . This product ecosystem also calls for bespoke cannabis web solutions and ecommerce platforms tapping into the digital-first consumer trend. By understanding the unique needs and preferences of cannabis consumers, you can carve a niche for yourself in a rapidly expanding and lucrative market.

Build completely custom, production-ready websites — or ultra-high-fidelity prototypes — without writing a line of code. Only with Webflow.

5. Dropshipping

Dropshipping, a new trend where suppliers ship products sold online directly to customers, is gaining popularity. Dropshippers don’t have to deal with physical inventory or the logistics of shipping themselves. Instead, suppliers deliver dropshipped products directly to customers. This method reduces overhead costs, allowing them to allocate more resources to marketing and enhancing customer service.

Yet, the challenges with dropshipping are plenty. Those venturing into the business still have to create their own brand , marketing strategy , and business plan, which often require more effort than affiliate marketing or influencer marketing. To navigate the early stages, many novice dropshippers recruit the services of a freelancer designer on Upwork or contact a dedicated dropshipping support company like Dropscale . But with stiff competition and many ventures faltering early on — some estimates suggest 80% to 90% fail in the first year — the stakes are high.

Success hinges on the right product choices, trustworthy suppliers, and patience. But with challenge comes opportunity; the dropshipping market is hungry for polished, user-friendly sites, memorable logos, and attractive packaging that can give emerging dropshippers a competitive edge.

6. Financial services

As the cost of living rises, so does the demand for budgeting assistance, financial planning, and sound investment advice. Other financial and finance-adjacent services like bookkeeping, financial analysis, and logistics are also likely to experience growth in the coming years.

Financial service business options include financial advice teams like Chester Rose Financial Planning and personalized investment guidance from firms like Green Investor . If you don’t have a finance background and don’t want to retrain, you could team up with specialists to make a budgeting app like YNAB or Diane Money or consider designing intuitive dashboards or website templates tailored for financial institutions. You could also pinpoint unmet needs in the financial sector, like financial consulting firm WINii that caters to women and non-binary people, to carve your niche.

7. Cybersecurity

Capitalizing on skills shortages can unlock lucrative business opportunities. The cybersecurity market is a prime example — it's on track to swell 13.8% annually , reaching a $424.97 billion valuation in seven years. Given the significant shortage of cybersecurity professionals and increasing cyberattacks, B2B solutions that protect small and medium-sized enterprises are in high demand. This industry growth also amplifies demand for web designs adept at articulating the complexities of cybersecurity solutions to prospective clients.

Whether you’re already versed in cybersecurity or considering a career pivot, there’s vast potential for swift success here. Many businesses seeking both cost-efficiency and expertise will partner with specialized firms like Sygnia , watchTowr , and Servicepipe rather than create an in-house team. Such collaboration opens access to expert knowledge and industry-leading tools without the overhead and training costs associated with an internal department, emphasizing the opportunity within the cybersecurity landscape.

There’s no shortage of affordable education for those eyeing a career transition. For example, you can complete a self-paced online course like the Google cybersecurity certificate for as little as $49/month.

As businesses change, so do their websites 

Every sector, traditional or innovative, needs a stellar website to succeed. A well-crafted website forms the backbone of brand identity, attracting organic traffic, building brand recognition and awareness , and increasing conversions . With Webflow, you can create high–performance sites tailored to each client’s unique needs, enhancing user experience and supporting diverse ecommerce demands.

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Not sure how to approach your contact page design? Take a note from these 5 examples from different industries.

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Retired Navy Admiral and Business Executives Arrested in Connection with Alleged Bribery Scheme

             WASHINGTON – Robert Burke, 62, of Coconut Creek, Florida, a retired Navy Admiral, and two business executives – Yongchul “Charlie” Kim, 50, and Meghan Messenger, 47, both of New York, – were arrested this morning on charges related to their alleged roles in a bribery scheme that involved a U.S. government contract. The charges are contained in a five-count indictment, unsealed today, and relate to an alleged scheme in which the Admiral accepted future employment at the executives’ company in exchange for awarding them a government contract.   

             The indictment was announced by U.S. Attorney Matthew M. Graves, Principal Deputy Assistant Attorney General Nicole M. Argentieri, head of the Justice Department’s Criminal Division, Deputy Director of Investigative Operations Grant A. Fleming of the Defense Criminal Investigative Service (DCIS), Special Agent in Charge Stanley A. Newell of the DCIS Transnational Operations Field Office, Special Agent in Charge Greg Gross of the Naval Criminal Investigative Service (NCIS) Economic Crimes Field Office, and Assistant Director Michael D. Nordwall of the FBI’s Criminal Investigative Division made the announcement.  

              From 2020 to 2022, Robert Burke was a four-star Admiral who oversaw Naval operations in Europe, Russia, and most of Africa, and commanded thousands of civilian and military personnel. Yongchul “Charlie” Kim and Meghan Messenger were the co-CEOs of a company (“Company A”) that provided a workforce training pilot program to a small component of the Navy from August 2018 through July 2019. The Navy terminated a contract with Company A in late 2019 and directed Company A not to contact Burke.

            Despite the Navy’s instructions, Kim and Messenger then allegedly met with Burke in Washington, D.C., in July 2021, in an effort to reestablish Company A’s business relationship with the Navy. At the meeting, the charged defendants allegedly agreed that Burke would use his position as a Navy Admiral to steer a sole-source contract to Company A in exchange for future employment at the company. They allegedly further agreed that Burke would use his official position to influence other Navy officers to award another contract to Company A to train a large portion of the Navy with a value Kim allegedly estimated to be “triple digit millions.” 

            In furtherance of the conspiracy, in December 2021, Burke allegedly ordered his staff to award a $355,000 contract to Company A to train personnel under Burke’s command in Italy and Spain. Company A performed the training in January 2022. Thereafter, Burke allegedly promoted Company A in a failed effort to convince a senior Navy Admiral to award another contract to Company A. To conceal the scheme, Burke allegedly made several false and misleading statements to the Navy, including by creating the false appearance that Burke played no role in issuing the contract and falsely implying that Company A’s employment discussions with Burke only began months after the contract was awarded. 

            In October 2022, Burke began working at Company A at a yearly starting salary of $500,000 and a grant of 100,000 stock options. 

            “As alleged in the indictment, Admiral Burke used his public office and his four-star status for his private gain,” said U.S. Attorney Matthew M. Graves. “The law does not make exceptions for admirals or CEOs.  Those who pay and receive bribes must be held accountable.  The urgency is at its greatest when, as here, senior government officials and senior executives are allegedly involved in the corruption.” 

            “Today’s indictment exemplifies our unwavering commitment to eradicating fraud within the DoD,” said Deputy Director, Grant A. Fleming, Department of Defense, Office of Inspector General’s, Defense Criminal Investigative Service (DCIS). “Together with our federal partners, DCIS will persist in dismantling attempts to defraud the U.S. Government.”

            “NCIS takes every allegation of corruption within the Department of the Navy seriously, regardless of rank or position,” said Special Agent in Charge Greg Gross of the NCIS Economic Crimes Field Office. “NCIS and our partners remain committed to rooting out criminality that degrades public trust in the Department of the Navy.”

            “Burke allegedly steered a lucrative contract to Kim and Messenger's company in exchange for the promise of future employment and then lied to try to conceal the scheme,” said FBI Special Agent in Charge David J. Scott. “As a four-star admiral, Burke not only cheated U.S. taxpayers but also did a disservice to military personnel under his command. As this indictment demonstrates, the FBI and our partners remain committed to investigating and prosecuting corrupt officials regardless of their rank or title.”

            Burke, Kim, and Messenger are each charged with conspiracy to commit bribery and bribery. Burke is also charged with performing acts affecting a personal financial interest and concealing material facts from the United States. If convicted, Burke faces a maximum penalty of 30 years in prison, and Kim and Messenger each face a maximum penalty of 20 years in prison.

            This case is being investigated by the Defense Criminal Investigative Service, Naval Criminal Investigative Service, and the FBI’s Washington Field Office.

            It is being prosecuted by Trial Attorneys Trevor Wilmot and Kathryn E. Fifield of the Criminal Division’s Public Integrity Section and Assistant U.S. Attorney Joshua Rothstein for the District of Columbia are prosecuting the case.

            An indictment is merely an allegation and all defendants are presumed innocent until proven guilty beyond a reasonable doubt in a court of law.

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