nptel consumer behaviour assignment 5 answers 2021

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NPTEL Consumer Behaviour Assignment 5 Answers 2022

• by QuizXp Team
• February 23, 2022 February 23, 2022

Are you looking for the Answers to NPTEL Consumer Behaviour Assignment 5? This article will help you with the answer to the  Nation al Programme on Technology Enhanced Learning  ( NPTEL )  Course “ NPTEL Consumer Behaviour Assignment 5 “

What is Consumer Behaviour?

Drawing heavily from the fields of psychology, anthropology, and economics; the concepts of Consumer Behaviour put forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individuals as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, processes, and conflicts while considering the family as a decision-making unit.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of the average of best 6 assignments out of the total 8 assignments given in the course. Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF THE AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Below you can find the answers for NPTEL Consumer Behaviour Assignment 5

NPTEL Consumer Behaviour Assignment 5 Answers:-

Q1. The VALS framework:

Q2. The VALS is based on two dimensions, viz.,

Q3. In the VALS framework, self-expression motivated consumers who have fewer resources and express themselves and experience the world by working on it are referred to as:

Q4. According to VALS, consumers could be of three kinds, viz., ____________, inner-directed, and outer-directed.

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Q5. VALS™ segments U.S. adults into how many distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior.

Q6. VALS 2 attempts to profile consumers by grouping them into three orientation categories, viz., principle oriented, action oriented, and ___________oriented.

Q7. ____________ try to embark on the upper levels of the socio-economic hierarchy.

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Q8. ___________ specify or prohibit certain behaviours in specific situations, based on or derived from cultural values.

Q9. ___________ specify or prohibit certain behaviours in specific situations, based on or derived from cultural values.

Answer:- For answer Click Me

Q10. Which reference group refers to those others against whom one would like to judge against oneself?

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Category: NPTEL

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NPTEL Consumer Behaviour Assignment 1 Answers 2023

NPTEL Consumer Behaviour Assignment 1 Answers 2023 [Week] :- Hello students in this article we are going to share Answers of NPTEL Consumer Behaviour Assignment 1 2023.

1 . Which among the following options represent five main buying roles? a. Initiator, Influencer, Decider, Buyer, and User b. Initiator, Influencer, Developer, Buyer, and User c. Initiator, Producer, Decider, Buyer, and User d. Initiator, Disposer, Developer, Buyer, and User

2. ___________, __________, evaluation of alternatives, purchase decision, and post-purchase behavior represents simple five-stage consumer decision process. a. Need Recognition, Information Search b. Need Creation, Need Fulfilment c. Need Development, Demand Fulfilment d. None of the above

3. Region, city size, population density and climate are the basis of ……………… segmentation. a. geographic b. demographic c. psychographic d. benefit

4. Which demographic population shows higher tendency for impulse buying and pragmatic decisions? a. Aging population b. Working women c. Single-person households d. None of the above

5. Present outlook of consumption basket suggests that consumers have shifted from: a. Individualism to Collectivism b. Collectivism to Individualism c. Individualism to Communalism d. None of the above

6. Market Segmentation is a process of dividing a market into groups of individuals with ___________ needs. a. Homogeneous b. Heterogeneous c. Indigenous d. Exotic

7 . __________ refers to how similar the members within the segment are in terms of behaviours or characteristics that correlate with the behaviour. a. Accessibility b. Congruity c. Measurability d. Sustainability

8. __________ is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market. a. Positioning b. Re-Positioning c. Segmentation d. Targeting

9. For claims up to Rs. 20 Lakhs, the Consumer can lodge complaint in _____________ a. National commission b. District forum c. State commission d. None of the above

10. Which among the following motivational conflict occurs when an individual needs to make a choice between two undesirable alternatives? a. Approach–approach conflict b. Avoidance – avoidance conflict c. Approach–avoidance conflict d. None of the above.

About the course:

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit. The course will sensitize the participants about how the aforesaid concepts will help them in designing appropriate marketing mix and the overall marketing strategy.

Course certificate

The course is free to enroll and learn from. But if you want a certificate, you have to register and write the proctored exam conducted by us in person at any of the designated exam centres. The exam is optional for a fee of Rs 1000/- (Rupees one thousand only). Date and Time of Exams:  26 March 2023  Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm. Registration url: Announcements will be made when the registration form is open for registrations. The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published. If there are any changes, it will be mentioned then. Please check the form for more details on the cities where the exams will be held, the conditions you agree to when you fill the form etc.

CRITERIA TO GET A CERTIFICATE

Average assignment score = 25% of average of best 6 assignments out of the total 8 assignments given in the course. Exam score = 75% of the proctored certification exam score out of 100 Final score = Average assignment score + Exam score YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

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Consumer Behaviour

Note: This exam date is subjected to change based on seat availability. You can check final exam date on your hall ticket.

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