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Branding in universities Ph.D thessis
What is the brand of an institution? What is a powerful university brand? What confusions are being made? What is the difference between a product brand and a service brand? How do we create and maintain an institution’s brand? How is branding achieved in a higher education institution? These are some of the questions to which this paper will find possible answers. If we refer to Romania, the social, economic, cultural and education contexts in today’s Romania are very complex and very dynamic. Thus, universities, as higher education providers, need a strategy for permanent modernization and adaptation to answer current needs. We are referring here to both the needs and expectations of students, as prime beneficiaries of academic training, and to the demands of the labor market. It is almost unanimously acknowledged that education - the education and training system - is at the basis of other strata of society, that it is a national interest in continuous flow. This is a normal thing since the labor market keeps changing in its turn. An efficient higher education system is one that succeeds in training experts in the fields needed by society, also in ever-growing change, and even in fields that do not yet exist, but might come up in the near future.
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COMMUNICATION. STRATEGIC PERSPECTIVES
Ruxandra Ursache
In the context that higher education is not compulsory in Romania, the development of a promotion plan and a branding strategy at this level are required, in order to attract high school graduates to higher education institutions and to keep current students in the university. Branding strategy is an especially important element in attracting future students. The success of a university is not just how it manages to meet its academic obligations, but also how the environment perceives it. The brand of a university exists, whether the university wants it or not. Universities are part of an environment that gives them an image. Their options are either to leave this process at random, or to try to lead and supervise it. For a long time, universities preferred not to intervene in this process, mainly because they did not depend so much on the environment. The research questions included in this paper are the criteria by which students choose to study at a university and whether students should be treated as university’s customers or not. For this purpose, we applied an exploratory interview to 13 students in the fi rst year of the Faculty of Political, Administrative and Communication Science, from Babeș-Bolyai University. The results reveal the main criteria that are highly important in making this decision and the fact that it is more effective for a Higher Education Institution to treat its students as customers. Given that the purpose of universities is to attract future students and keep the current students in the system, their needs and interests should be a priority in the university branding strategy. Keywords: Branding; Higher education; Students; Values; Marketing; Management
Eniko Vincze
STUDIA UBB PHILOLOGIA
Paul Daniel Golban
ABSTRACT. Norwegian Literature in Romanian Translation: 1990‐06.2020 . The present paper offers an insight into the Norwegian literature translated into the Romanian language that was published after the fall of the communist regime and until the first half of 2020. The main problems that were studied include the number of Norwegian authors that were translated, the Romanian translators, the contact languages and the books published with grants from NORLA (Norwegian Literature Abroad), the preferred genres, the Romanian publishing houses, the cities where the books appeared and an overview of the books per year. Attention was also given to BBU alumni that translated directly from the Norwegian. Keywords: Norwegian literature, Scandinavian studies, translation, distant reading, quantitative studies, NORLA (Norwegian Literature Abroad), Babeș‐Bolyai University REZUMAT. Literatura norvegiană tradusă în limba română: 1990‐06.2020. Prezenta lucrare oferă o privire de ansamblu asupra literaturii norvegiene tradusă în limba română de după căderea comunismului și până în prima jumătate a anului 2020. Principalele probleme studiate includ numărul de scriitori norvegieni traduși, traducătorii români, limbile de contact și fondurile de la NORLA (Norwegian Literature Abroad), genurile preferate de către public, editurile românești, numărul de cărți traduse per orașe și statistica per an. O atenție considerabilă a fost acordată și absolvenților UBB care au tradus direct din norvegiană. Cuvinte cheie: literatură norvegiană, studii scandinave, traducere, literatura văzută de departe, studii cantitative, NORLA (Norwegian Literature Abroad), Universitatea Babeș‐Bolyai
Alina Preda
Society For Romanian Studies
Transsylvania Nostra, no. 4 (12) (2009), pp. 30-36
Iuliana Bucurescu
Patria Inn is one of the few inns from Bucharest, late period, which was kept in an overwhelmingly acceptable state, despite the rather advanced degradation, but have not yet affected the overall architectural picture of the monument. For this reason is justified the need for early intervention, a new function compatible with the old one, the inn is now a youth hostel. Also, archival research and the elevation study allow a reconstruction of the original image of the former inn of the great importance for ancient architecture of the capital.
Zsigmond Vas , Flavius Marcau , Ignat Elena , Diana Reianu (Rete)
Artur Lakatos
Journal of Research in Higher Education
Florin-Nicolae Ardelean
The aim of this paper is to analyse academic mobility and other forms of scientific cooperation against a larger political background. The relations between "Babeș-Bolyai" University in Cluj-Napoca and the University of Geneva, between 1919 and 1979, were marked by radical political changes. The shifting international context had a particularly great impact on the Romanian institution, which made a difficult transition from a democratic to a totalitarian regime after World War II. In the first part of the paper, we identified contacts between the Romanian University in Cluj and the Swiss academic community during the interwar period (1919-1939). It was a favourable period for international scientific collaboration, when a "tradition" of cooperation between the universities of Cluj and Geneva was born. The second part of the paper is focused on the various forms of cooperation between the two institutions in the following decades (1939-1979), with a special emphasis on academic mobility. A significant moment was the signing of a cooperation convention in 1971. The information provided by official documents issued by the two universities during the following years reveals the numerous obstacles they faced in their efforts to implement the provisions of the convention.
STUDIA UBB DRAMATICA, LXIV, 2, 2019, p. 181 - 190
Marco Catalão
Despite their singularities and divergences, the major dramatic theories of the twentieth century keep the classical tripartition of genres untouched. Our recent research on rhapsodic criticism has evidenced the increasingly appropriation by playwrights of elements traditionally reserved for a fourth genre, as important as epic, lyric and dramatic genres, but left aside by critical reflection because of its traditional association with “non-artistic” practices: the essayistic genre. A new theory of genres that incorporates this fourth genre into the classical triad may not only illuminate some of the main features of modern and contemporary drama, but it also allows a more accurate understanding of some of the fundamental works of Western drama.
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Theses/dissertations from 2023 2023.
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Theses/Dissertations from 2015 2015
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Theses/Dissertations from 2014 2014
Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan
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Theses/Dissertations from 2012 2012
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Ccds outstanding phd thesis award 2024, congratulations to the following phd graduates for their achievement, for contributions to building generalizable solutions that can enhance the capabilities and applicability of aiot systems..
Dr XU Huatao Building Generalizable Deep Learning Solutions for Mobile Sensing
This thesis signifies a significant leap in mobile sensing with deep learning. It introduces LIMU-BERT, a pioneering sensor foundation model adaptable to various applications, and integrates it into UniHAR, a universal learning framework that trains models across domains using physics-informed data augmentation. A notable innovation is 'Penetrative AI,' the first-ever application of Large Language Models (LLMs) like ChatGPT for processing IoT sensor signals. This breakthrough enables LLMs to interact with the physical world, laying the groundwork for generalizable IoT solutions. The thesis's excellence is recognized by the SenSys 2021 best paper runner-up award and the GetMobile 2022 research highlight. Its models have gained nationwide adoption in Eleme, China's second-largest food delivery service. It also has sparked widespread discussion on social media. Altogether, this work substantially enriches the mobile sensing field, expanding both the scope and effectiveness of AIoT systems in practical applications.
for contributions to advancing graph deep learning through innovative benchmarks, neural network architectures, and scalable frameworks
Dr DWIVEDI Vijay Prakash Deep Learning for Graph Structured Data
This thesis marks a significant advancement in deep learning for graph-structured data which are ubiquitous in domains such as drug discovery, social networks, medicine and transportation. Addressing the inadequacies of traditional deep learning approaches for such data, the thesis introduces comprehensive benchmarks for assessing Graph Neural Networks (GNNs) across varied domains. A key contribution is the extension of Transformer networks, fundamental to ChatGPT, to graph domains, integrating graph-based inductive biases and positional encodings, thereby enhancing expressivity and generalization. His work also proposes novel techniques for learning distinct structural and positional representations in GNNs, boosting model capacities. Further, he develops scalable Graph Transformers that can adapt to massive graphs with billions of edge connections, employing efficient local and global graph representations and fast neighborhood sampling. Overall, this thesis paves the way for the application of GNNs in complex real-world relational data scenarios, significantly contributing to the field of graph representation learning.
for contributions to systems addressing efficiency and practicality issues of ML model tuning, training, scheduling, and deployment in large-scale clusters.
Dr HU Qinghao Building Efficient and Practical Machine Learning Systems
Emerging ML technologies have empowered transformative applications, such as ChatGPT and Stable Diffusion. These breakthroughs heavily rely on advanced system support, encompassing training frameworks and cluster schedulers. However, as ML workloads proliferate and billion-scale models surface, current systems fail to handle them efficiently. Qinghao’s thesis focuses on addressing efficiency and practicality issues with ML-tailored system designs. His research expands along two lines: (1) Efficiency. He pioneers system optimizations for both cluster and job levels. His ground-breaking work is the first to facilitate hyperparameter tuning for large models such as GPT-3. Through novel model scaling, fusion, and interleaving, he achieves two orders of magnitude acceleration. (2) Practicality. Most existing work targets excellent system performance while ignoring its complexity and usability. Qinghao first attains the state-of-the-art performance under the non-intrusive design principle in cluster scheduling systems. Besides, he crafts a unified framework to achieve transparent, performant and lightweight systems.
Prof Loy Chen Change (Jury Chair)
Assoc Prof Tang Xueyan
Assoc Prof Lam Siew Kei
Assoc Prof Zhang Hanwang
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College of engineering, ph.d. dissertation defense - rakshith saligram, related links.
Title : Cryogenic CMOS Circuits for High Performance Digital Systems
Dr. Arijit Raychowdhury, ECE, Chair, Advisor
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Thesis Type Thesis (PhD Doctorate) School Griffith Business School DOI 10.25904/1912/251 Rights statement The author owns the copyright in this thesis, unless stated otherwise. Downloaded from ... branding and international marketing strategy in international markets. Furthermore, the antecedents of branding and international marketing ...
This Dissertation is brought to you for free and open access by the Walden Dissertations and Doctoral Studies Collection at ScholarWorks. It has been accepted for inclusion in Walden Dissertations and Doctoral Studies by an authorized administrator of ScholarWorks. For more information, please [email protected].
Social identity theory served as a useful lens for this research on corporate rebranding. l identity;the foundation of the study was based upon the idea that being a lo. would make it part of the consumer's social identity (Tafjel & Turner, 1979). ctical ImplicationsResearch on rebranding and the impact t.
2016, global e-commerce was estimated to be $1.9 trillion and is expected to grow to $4. trillion by 2020.46 In the United States, the e-commerce industry is expected to grow at. years, reaching revenues of $704.1 billionby 2022.47 There are several reason. wh.
II Abstract This study aims to empirically reconceptualise destination consumer-based brand equity (D-CBBE), which is tourists' perspective of the band equity of a tourism destination.
While brand equity theory has been heavily researched in the general marketing field, many questions remain unanswered when applying it to a destination context. ... Thesis (PhD) Qualification Level: Doctoral: Keywords: Destination consumer-based brand equity; Destination branding; fuzzy-set qualitative comparative analysis: Colleges/Schools:
Susie Khamis is Senior Lecturer in the School of Communication at the University of Technology Sydney. Her doctoral thesis 'Bushells and the Cultural Logic of Branding' won the Sydney Harbour Foreshore Heritage Prize in 2007, and in 2011 she was founding editor of Locale: The Australasian-Pacific Journal of Regional Food Studies.Her research areas are branding, representations of cultural ...
Graduate School . Muniz, Fernanda. Corporate Social Responsibility and Brand Equity: Insights to Global, ... especially regarding the effect of CSR on brand equity. Therefore, this dissertation explores, through three essays, how brands can effectively leverage its CSR program to build brand equity, specifically within the (1) global, (2 ...
1.1. Introduction to the topic of the PhD thesis 18 1.2. Structure and content of the PhD thesis 20 2. Overarching framework 23 2.1. The evolution of brand management 24 2.2. The currently prevalent approaches in brand management 29 2.3. An opportunity and a challenge for brands in the current environment 33 2.3.1.
This thesis aims to broaden the spectrum of brand extension acceptance literature, largely defined by categorisation theory, and bring to light alternative and complementary criteria ... The road to the accomplishment of a PhD is neither smooth nor a straight road. During my PhD journey, I have been challenged many times and there are a number ...
Brand equity is the value provided by a brand to products and services that it presents [32], and is considered one of the most important elements necessary for the success of any product and ...
thesis will examine brands on a theoretical basis and also the topic of branding on both a theoretical and practical point of view. The thesis will discuss the theory of creating a brand strategy for a company as a tool for managing a brand and developing it. A brand strategy will also be formed for ADcode, the case company, where research material
The purpose of the present study is threefold: (1) to develop a reliable and valid. scale measuring the three dimensions (i.e., mystery, sensuality, and intimacy) of brand. image, (2) to ...
If I can call myself the brand manager of this thesis, I must also give credit to the community of people that has surrounded me along the way and contributed to this end ... Dessart, L. 2015. Consumer engagement in online brand communities. In: Scottish Doctoral Colloquium, 9-10 April, King's College Aberdeen, UK. Dessart, L., Morgan-Thomas ...
competition. In, the 1990s branding emerged as a marketing technique. Companies that branded could sell more high-quality products and reap the rewards of increased profit margins and enhanced reputation (Hardy, 2016). In the years that followed, technological advances were developed and the Internet was born, followed by web-based companies.
I, Ann Mitsis, declare that the PhD thesis entitied Antecedents to Student-Based Brand Equity: Student Brand Loyalty And Perceived Quality in Higher Education is no more than 100,000 words in length, exclusive of tables, figures, appendices, references and footnotes. This thesis contains no material that has been submitted
Conclusions chapter 5 Chapter 6 - Top management's perspective on university branding 6.1. Babeș-Bolyai University 6.1.1. Opinion on what a strong university brand means 6.1.2 Opinion on the most important elements in building a strong university brand 6.1.3. Opinion on strong university brands in the world.
This thesis addresses that disconnect, helping advertisers address critical discourse around social movements and brands, leading to industry success and progressive allyship with social movements. After exploring studies of social movements' framing in advertising messages, this project assesses the strengths and weaknesses of those frames ...
This thesis examines British fashion company Burberry, and how it moved from its semi-rural craft-based origins in the mid-19th Century, to become a successful, global luxury fashion brand in the 21st Century. ... The company re-brand is used as a focus to examine how Burberry attracted young, British working-class consumers, and how that ...
This PhD thesis brings together the strategic spatial planning approach and place branding, specifically at the regional scale. It critically scrutinizes the actual or potential roles of place ...
4.1.1 The brand. The brand chosen to test this research is a globally known fast-fashion brand, with presence in 69 markets worldwide with more than 4,700 stores and 45 online markets (H&M, 2018). The Swedish brand, H&M, was chosen as it is an iconic brand in the apparel industry, specifically in fast-fashion.
Theses/Dissertations from 2017. Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes, Lisa Monahan. The Effects of Loneliness on Consumers' Digital Engagement with Social Media Ads, Yu Qin. Product Shadows and Ad Evaluations, Nazuk Sharma.
Contents List of tables ..... 5
This breakthrough enables LLMs to interact with the physical world, laying the groundwork for generalizable IoT solutions. The thesis's excellence is recognized by the SenSys 2021 best paper runner-up award and the GetMobile 2022 research highlight. Its models have gained nationwide adoption in Eleme, China's second-largest food delivery service.
Title: Cryogenic CMOS Circuits for High Performance Digital SystemsCommittee:Dr. Arijit Raychowdhury, ECE, Chair, AdvisorDr. Suman Datta, ECEDr. Sung-Kyu Lim, ECEDr ...