business plan for bottled water business pdf

Starting Bottled Water Business Plan (PDF)

The bottled water business industry has been steadily growing all across the world. This is due to a plethora of reasons which vary from place to place. For instance, big beverage companies have diversified into bottled water as one of their products over the years. Due to their wide reach it means bottled water has increasingly become more available than ever before. In some parts of the world the surge in mineral water businesses has been triggered by lack of access to clean and reliable water. Thus for drinking purposes or other related uses people there now prefer to use bottled water. Another interesting factor is global warming which has seen temperatures getting much higher in most parts of the world. This has resulted in the increased demand for commercially produced mineral water. Bottled water offers convenience and tends to taste better. Plus there is general perception that bottled water is safer. That is why starting a bottled water business can pay off immensely. All this is meant to show you that starting a bottled water business is a noble idea. This article will outline how to start a bottled water business, and the bottled water business plan (PDF, Word & Excel).

Market Research

The most important aspect you will look at here is finding out about existing players to draw insights from them. The market for bottled water is usually available anywhere but it is important to know of any competitors beforehand. Your focus will be to learn how they conduct their businesses paying particular attention to scale of operation, water sources, processing methods, target clients, pricing, marketing approaches and so on. Knowing these things will be central to your ultimate unique selling point. Things like packaging and pricing can put you over your competitors if well considered. As much as many players already exist and more are entering the bottled water business field, there is always a market segment that is unattended or insufficiently attended. Thus it essential to have a detailed mineral water business before you start.

Location, Premises And Equipment

In your choice of location of the purified water business, there are some considerations that you should make. Since any bottled water business entails the need to have a seamless distribution framework, it is a factor to consider. This means you must chose a location connected to strategic road networks for easy accessibility to clients and suppliers and the ultimate distribution of the bottled water. How secure is the location you are choosing – that is another important factor to consider. What about availability of water supply? Proximity to prospective clients, suppliers and human resources is also very vital. The mineral water business plan should include the costs of purchasing or leasing the premises.

The core thing you must work on from the onset is a water treatment plant. Some of the basic inclusions are bottling machines, filling machines, purification and treatment machines, labelling machines and a water source eg a borehole. The specific equipment you need will depend on the water purification methods you are going to use for your business. For example if you decide to purify water using reverse osmosis, that means you will require reverse osmosis machinery. Water storage tanks are also required. The costs of all the equipment should be catered for in your purified water business plan.

Types Of Bottled Water

There are different types of bottled water. In fact, there is still an evolution that is leading to the emergence of new types of bottled water. Your bottled water business plan should outline the type of water you are selling.

Mineral Water

This is water comprising of substantial amounts of dissolved minerals. Some of those minerals are calcium, sodium, and magnesium. Typically the water would have also gone through certain processes such as aeration or filtration. Note that there are strictly no chemical processes involved here. This water would have been sourced from some underground source. There must be ascertained and provable pollution-free qualities regarding the source. Most importantly, the water must have certain stipulated minerals in certain prescribed concentrations. That is what can earn it the label of ‘mineral water’.

Spring Water

This is water that would have been sourced from a spring. It is important to note that most of what is termed spring water is not from springs. It is usually a marketing gimmick and the water is often just tap water. Thus if you are going to sell spring water it must truly be from a spring. People often use ‘mineral water’ and ‘spring water’ interchangeably. This is because there are some similarities. Often time the distinction is that spring water is specifically sourced from a spring.

Purified Water

This is water that would have undergone a number of purification processes. These purification processes will be meant to get rid of chemical and solid contaminants. The original source of the water can be tap water or ground water. The common purification processes involved are filtration, reverse osmosis, and distillation, amongst others.

Sparkling Water

This can also be called soda water; it is also known as carbonated water. When you drink it feels as if you are drinking a fizzy drink. That is why some call it fizzy water. It is also commonly known as club soda. Sparkling water is a result of infusing water with carbon dioxide under pressure.

Flavoured Water

This is water that would have had natural or artificial flavors added to it. The flavors can be added as one or as a blend of several flavors. They are usually fruit flavors e.g. lemon, lime, orange, raspberry, mint, and blackberry, amongst others.

Staff And Management

This depends on the scale of operations and level of sophistication of your purified water business. Anything from 6 employees going up will do for a small-scale factory. The idea is there are pertinent areas that needed to be manned e.g. management, production, financial management, sales, distribution, and housekeeping amongst other areas. Your bottled water business plan should cater for the wages and employees of all your employees.

Customer Segmentation

Primary usage.

Customer segmentation for the bottled water production business is informed by several variables. For example, the primary usage of the bottled water can give an idea. Bottled water can be for everyday use, it can be sporting use, or it can be travel. These examples translate into customers segments with specific needs or preferences.

Type Of Bottled Water

Customer segments are also a function of the type of bottled water in question. For instance, in many places the most consumed type of bottled water is purified water. Consumption dynamics for the different types of bottled water helps you understand the customer segments.

Distribution Channel

People purchase their bottled water from different outlets. Maybe they purchase from supermarkets or shops. Zoning in on one you can know whether or not they buy in bulk. There will be much to learn about customer segments by looking into the various distribution channels.

Marketing Plan

Bottled water is the easiest to market. You just have to ensure your bottled water is properly branded. The best marketing strategy is to get your bottled water in front of as many people as possible. Avail it to commercial buildings, have it used at all sorts of events. You can target hospitality and catering outlets. Target wellness and fitness centres. Sporting events are also a strategic focus. Find ways to sell your purified water there or promote it through those locations. Sponsor worthy causes by donating free bottled water. Have it sold in supermarkets and shops. Consider traders especially street vendors, where applicable. These people can push your mineral water brand faster, far, and wide. In principle, have a wide distribution network so that people see your bottled water brand everywhere. Consider working with social media influencers and even celebrities if possible. Build a website and have active social media accounts to publicize your bottled water brand. Leverage on print and electronic media as well. A proper marketing strategy should be included in your bottled water business plan.

Approaches For Bottled Water Business

Regarding bottled water there two types of service providers, namely, large-scale and small or medium scale. The large scale ones tend to be companies already established like Coca Cola as an example. This can be an approach to take i.e. starting large-scale but this is not a smart move because it is costly. Most preferably you must start small or medium scale by targeting reasonably-sized markets e.g. small towns. Then depending on the performance of the bottled water business you scale up operations in due course. In order to push sales there is a unique strategy one can use for their bottled water. You can always have an eye out for big events such entertainment or corporate events. You go ahead and pitch up an idea to supply them with custom-labelled bottled water. Many people will jump onto that since it would give an exclusive flare to an event. In terms of sales you can also enter working agreements with big clients such as food outlets, hospitality spots (e.g. hotels, spars) and so on. This will be strategic in that you guarantee a steady and consistent flow of repeat purchases.

Do not be hesitant to start a mineral water business because it is not that difficult to start one. The demand for bottled water is very high and will always be so you can always carve out your own niche. Just adhere to strict codes of quality assurance and integrity – do not be one of those frauds who package unsafe water as bottled water yet it is neither treated nor purified. It is wise to take insurance cover and to make sure you have all the required certification or licenses that might be mandatory. Find out about this from local authorities, health inspection boards, environmental agencies and the like. Packaging and pricing are crucial but to top it off you must have a robust and active marketing strategy using all available channels.

Pre-Written Bottled Water Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the bottled water manufacturing business, we encourage you to purchase our well-researched and comprehensive bottled water business plan. We introduced the business plans after discovering that many were venturing into the purified water business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global mineral water business plan will make it easier for you to launch and run your water bottling plant business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a packaged water business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the purified water business.

Uses of the Mineral Water Business Plan (PDF, Word And Excel)

The bottled water business plan can be used for many purposes including:

Raising capital from investors/friends/relatives
Applying for a bank loan
Start-up guide to launch your bottled water business
As a mineral water business proposal
Assessing profitability of the bottled water business
Finding a business partner
Assessing the initial start-up costs so that you know how much to save
Manual for current business owners to help in business and strategy formulation

Contents of the Bottled Water Business Plan (PDF, Word And Excel)

The business plan for purified water includes, but not limited to:

Marketing Strategy
Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
Industry Analysis
Market Analysis
Risk Analysis
SWOT & PEST Analysis
Operational Requirements
Operational Strategy
Why some people in the bottled water business fail, so that you can avoid their mistakes
Ways to raise capital to start your bottled water business

The purified water business plan package consists of 4 files

Bottled Water Business Plan – PDF file (Comprehensive Version – 101 Pages)
Bottled Water Business Plan – Editable Word File (Comprehensive Version – 101 Pages)
Bottled Water Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 48 pages)
Bottled Water Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change.

Click below to download the Contents Page of the Bottled Water Business Plan (PDF)

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Get the Bottled Water Business Plan (PDF, Word And Excel)

Click Buy Now below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your bottled water business! Check out our collection of business plans , and more business ideas .

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Bottled Water Business Plan Template

Written by Dave Lavinsky

Bottled Water Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their bottled water production companies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a bottled water business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Bottled Water Business Plan?

A business plan provides a snapshot of your bottled water company as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Bottled Water Facility

If you’re looking to start a bottled water business, or grow your existing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your bottled water company in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Bottled Water

With regards to funding, the main sources of funding for a bottled water company are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for bottled water businesses.

Finish Your Business Plan Today!

How to write a business plan for a bottled water company.

If you want to start a bottled water company or expand your current one, you need a business plan. Below we detail what should be included in each section of a business plan for a bottled water production company.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of bottled water company you are operating and the status. For example, are you a startup, do you have a bottled water business that you would like to grow, or are you operating a bottled water production company in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the bottled water industry. Discuss the type of bottled water business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of bottled water company you are operating.

For example, you might operate one of the following types of bottled water businesses:

Purified or Distilled bottled water : this type of bottled water sells water that has been produced by distillation, deionization, or reverse osmosis.
Sparkling bottled water: this type of bottled water contains carbon dioxide after the water has been treated.
Alkaline bottled waters: this type of bottled water includes increased hydrogen that causes greater hydration. Fitness enthusiasts are fans of this type of water as it provides more hydration than regular water.

In addition to explaining the type of bottled water business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

When and why did you start the business?
What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, reaching X amount of clients served, etc.
Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the bottled water industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the bottled water industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis sectio:

How big is the bottled water industry (in dollars)?
Is the market declining or increasing?
Who are the key competitors in the market?
Who are the key suppliers in the market?
What trends are affecting the industry?
What is the industry’s growth forecast over the next 5 – 10 years?
What is the relevant market size? That is, how big is the potential market for your bottled water production business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: grocery stores, offices, schools, and gyms.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of bottled water company you operate. Clearly, gyms would respond to different marketing promotions than grocery stores, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other bottled water production companies.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes online retailers, sports drinks such as Gatorade and Vitamin Water, and protein shakes. You need to mention such competition as well.

With regards to direct competition, you want to describe the other bottled water businesses with which you compete. Most likely, your direct competitors will be bottled water businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

What types of customers do they serve?
What type of bottled water do they provide?
What is their pricing (premium, low, etc.)?
What are they good at?
What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Will you provide bottled water that tastes differently than the competition?
Will you provide a type of bottled water that your competitors don’t offer?
Will you provide better customer service?
Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a bottled water production company, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of bottled water company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to bottled water, will you provide electrolytes, different flavors, vitamins, and any other health products?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your bottled water company. Document your location and mention how the location will impact your success. For example, is your bottled water production business located in a busy retail district, an office setting, near gyms and fitness facilities, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your bottled water marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

Advertising in local papers and magazines
Billboards and bus benches
Social media marketing
Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your bottled water business, including cleaning equipment, taking inventory, ordering new bottles and labels, placing labels on bottles, bottling each bottled water, marketing and promotions, and communicating with clients and customers.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your Xth bottled water, or when you hope to reach $X in revenue. It could also be when you expect to expand your bottled water business to a new city or location.

Management Team

To demonstrate your bottled water business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing bottled water production companies. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a bottled water production business or marketing executive with experience in company branding and advertising.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you start with a small selection of bottled water flavors and types and expand to offer a wider selection of bottled water ? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your bottled water production business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a bottled water business:

Cost of inventory
Cost of equipment and supplies
Payroll or salaries paid to staff
Business insurance
Taxes and permits
Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your bottled water location lease or list of bottled water types you plan to sell.

Putting together a business plan for your bottled water business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the bottled water industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful bottled water business.

Bottled Water Business Plan FAQs

What is the easiest way to complete my bottled water business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete a business plan for a bottle water production company.

Where Can I Download a Bottled Water Business Plan PDF?

You can download our Bottled Water business plan PDF here. This is a business plan template you can use in PDF format.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of water bottle business you are operating and the status; for example, are you a startup, do you have a water bottle business that you would like to grow, or are you operating a chain of water bottle businesses?

Don’t you wish there was a faster, easier way to finish your Bottled Water business plan?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success. Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Water Purification and Bottling Business Plan Template

Mar.14, 2022

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Water Purification and Bottling Business Plan Template

Table of Content

Water purification and bottling business plan for starting your own business

Bottled water is one commodity consumed in all parts of the world, and of course, those in the business of producing bottled water are known to generate sales all year round if the company is well-managed. The economic downturn hardly affects the consumption of bottled water simply because it is a commodity that is as important as the air we breathe.

Production companies in the bottled water industry purify bottled water into plastic and glass bottles for consumption. The process involves use of a comprehensive business plan for bottled water and detailed franchise business planning .

If you plan on having a water purification and bottling business of your own, here is a purified drinking water business plan developed for Aqua Dreams. If you are confused about how to start a packaged drinking water business, this plan will provide you with all the details you need to know before going forward with your startup idea.

The business plan for Aqua Dreams is as detailed as a business plan for Starbucks . Hence it is assured that it will answer all your questions regarding how to start a purified water business.

Executive Summary

2.1 the business.

Aqua Dreams will be a licensed and standard bottled water production company situated in an industrial area in Orleans, Massachusetts. We have been able to secure a long-term lease for a facility in a strategic location with an option of a long-term renewal on agreed terms and conditions favorable to us. The reason behind this successful execution is a well-thought-out water purification and bottling business plan .

2.2 Management of water purification and bottling business

While taking an entrepreneurial initiative, it is essential to ensure that all aspects of your business are coherent. Hence, you must prepare a unique bottled water business plan that helps you seek sufficient funding.

Having said that, while writing a bottled water business proposal, you must analyze all the available resources. If you intend to raise loans, you should also study some business plans for banks because the process of getting loans can be exhaustive.

2.3 Customers of water purification and bottling business

While thinking of how to start water bottle business, you must understand who your target market is. Including this detail in your water purification business plan will help you in subsequent planning. The recurring customers of Aqua Dreams are identified as:

Restaurants and Canteens
Event Planners

2.4 Business Target

Our vision is to establish a standard bottled water Production Company whose products will be sold in Orleans – Massachusetts, and throughout the United States of America and Canada . There would be no compromise on the quality of the product, and complete transparency would be offered concerning our filtering processes.

Company Summary

3.1 company owner.

Aaron Finch will be the owner of Aqua Dreams. Aaron has strong leadership and organizational skills that he acquired while working at different water filtration plants since 2009. He graduated with a major in resource management from the University of Texas and researched this field ever since. He identified a lack of efficient purification systems in existing firms in the market and hence felt the need to introduce an innovative bottling water business plan.

3.2 Why the water purification and bottling business is being started

The bottled water production industry is profitable, and it is open for any aspiring entrepreneur to come in and establish their business. Aaron thought of coming up with a packaged drinking water business plan so that he doesn’t miss on any important aspect.

3.3 How the water purification and bottling business will be started

Step1: Planning for the business

Before setting up your business, looking into all the available resources and planning your way forward is essential. It gives you an idea of the availability of human resources and capital. If you are adding farm-related aspects to your business, it would be beneficial to also read out farmers market business plan before making a business plan for your startup.

Step2: Get Recognized

The next step is to be recognized by defining your business’s services and values. Having the proper business structure is very important to us at Aqua Dreams. Besides, producing healthy, portable, and well-packaged bottled water, we aim to impart perfect customer care service.

Step3: Offices

The cooperate office of Aqua Dreams will be located in the industrial zone of Orleans. It will be a feasible location since it would grant easy access to resources. Consequently, the cost of acquiring production factors would be low. The market trends in this water purification business plan pdf can help you strategically choose your corporate office’s location.

Step4: Online Presence

Living in an age of social media and digitalization, having a web presence is imperative for a company’s success. The website for Aqua Dreams would entail the company’s purification and bottling methods to educate the consumers about the sustainable processes we use.

Step5: Marketing

The last step is developing and executing a marketing plan to promote your services. In your business plan for bottled water , you must add marketing strategies that you will be using to reach out to the target customers. For diverse and unique advertisement ideas, research is imperative. You may need to visit several business operational models such as a liquor store business plan to gain an insight into the expectations of your target market.

Services of water purification and bottling business

Ideas to start your own bottled water business can be daunting and confusing. If you are new to the business and are unaware of the facilities to offer, you can refer to the services available at Aqua Dreams mentioned below:

Bulk Purified water

The most preferred processes used for the purification process are reverse osmosis, deionization, and distillation. Aqua Dreams will use reverse osmosis systems as they remove up to 99% of organic substances and ions from the water. This process is discussed in detail in our water purification plant business plan.

Still bottled water

This type of bottled water is the most often used to replace tap water. It has varying levels of dissolved minerals and does not contain added carbonation. In this bottling water business plan, we will list how much sales of this product were expected in a period lasting three years.

Sparkling bottled water

Sparkling water, also known as seltzer, soda, or tonic water, is infused with carbon dioxide to create tons of bubbles and fizziness. It is often used as a healthy substitute for sugary sodas and other beverages because it is lower in calories and sugar. We will offer different flavors of the product to meet the expectations of our customers.

Flavored bottled water

Flavored water is a beverage with added natural or artificial flavors, herbs, and sweeteners. Aqua Dreams will offer different options to its customers for a wider target market.

If you are new to the industry and are thinking how to start a water bottling plant, it is recommended that you go through this water bottling business plan pdf and learn about the technicalities involved.

Marketing Analysis of water purification and bottling business

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In this water bottling plant business plan, you will find a detailed marketing analysis conducted by Aqua Dreams. This is the perfect water purification business plan sample for your reference if you are confused about how to start a water purification business.

5.1 Market Trends

Research conducted by IBIS World shows that the level of concentration in the purified drinking water business is modest in the USA. The top four players are expected to generate 65.5 percent of revenue. The industry is responsible for the employment of well over 14,360 people. Experts project the bottled water production industry to grow at a 4.0 percent annual rate.

5.2 Marketing Segmentation

While analyzing how to start a water purification business, you must investigate your target audience. Market segmentation is vital to understanding the scope of your filtered water business. If you don’t know who you will be interacting with, you can refer to the customer groups of Aqua Dreams mentioned below:

Business plan for investors

5.2.1 hotels.

The minibars you see in your hotel rooms are usually stocked with bottled water of all kinds, let it be still, sparkling, or flavored. Hence, Aqua Dreams will be supplying bottled water to different hotels on a contractual basis. Since they place large orders, their revenue would be the main reason behind the success of our water purification business.

5.2.2 Restaurants

Since sparkling water is also often used in cocktails and other drinks to create a fizzy sensation, restaurants in the city will be the primary customer group for this specific product for Aqua Dreams. Our products will also assist them with their purification systems installed in the kitchens.

5.2.3 Event Planners

Nowadays, instead of serving water in glasses, it is preferred to offer bottled water to the guests. Hence event planners are expected to procure bottled water from us and provide it to the customers they are dealing with.

5.2.4 Retailers

Carbonated and fizzy drinks are loved by almost everyone these days, which can be bad for their health. Our flavored water, supplied to retailers nationwide is relatively less unhealthy and therefore we expect to have great sales of it.

5.3 Business Target

Start a bottled water delivery service based on a courier services business plan
Have a customer satisfaction score of 93%
Capture 30% market share within the first year of business
Install two new purification plants in the next five years of operations

5.4 Product Pricing

Our prices will conform to what is obtainable in the industry. We have put in place those business strategies that will help us run on low profits for six months.

Marketing Strategy of water purification and bottling business

Regardless of whether you are thinking of having a bottled water company business plan or a water purifying business plan, you need to have an effective marketing strategy. It would help you stand out amidst competition and capture market share.

Aqua Dreams will use a robust set of marketing and sales strategies mentioned in this water bottle business plan pdf. Hence it would be helpful for you to read it thoroughly if you are wondering how to start a packaged drinking water business.

6.1 Competitive Analysis

The services at Aqua Dreams would be supervised by water purification experts who have insights worth 5+ years of experience.
Sustainable practices such as environmentally friendly purification systems will be employed at Aqua Dreams.
Calorie Check will be done thoroughly in our flavored bottled water.
The introductory prices offered by Aqua Dreams would be lower than the market rates without compromising on the quality of services.

6.2 Sales Strategy

Introduce our bottled water by sending introductory letters to hotels, water merchants, and restaurants.
Advertise in local directories.
Use social media platforms such as Facebook and Instagram for sponsored ads.

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan of water purification and bottling business.

The average cost involved in a bottled water production water business plan is similar to that in a donut shop business plan .

It is important to account for different kinds of costs to forecast financial returns accordingly. These costs also include the salaries of employees at the purification plants. To give you an idea of average salaries in the market, the salaries of our employees are quoted in this purified water business plan.

7.1 Company Staff

While thinking of water business ideas, the following are the positions you would essentially recruit for:

1 Plant Manager
1 Operations Manager
5 Production Assistants
1 Marketing Officer
3 Delivery Drivers
1 QA Engineer

7.2 Average Salary of Employees

Financial plan of water purification and bottling business.

A sole focus on increasing sales does not ensure that your business has become successful. For generating profits, you need to do a thorough analysis of your water company profile and estimate the operations’ capacity for your business accordingly.

In your financial plan, you must identify when and how to cover your investment amount with the earned profits. Moreover, you should evaluate the business projections and ratios to assess how the financial trajectory of your enterprise will go in the coming years. These assessments are important to highlight in your business plan for a water purification plant because they help investors decide whether to fund your bottled water startup or not. Besides, they help you direct your efforts to achieve your business goals.

If you don’t know how to conduct a financial analysis, you can refer to this water bottle business plan pdf.

Here we’re providing a business plan used by Aqua Dreams for you to use as a reference.

8.1 Important Assumptions

8.2 break-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

Is water bottling a profitable business?

A bottled water plant is profitable, provided a strategic business plan is in place. The average bottled water profit margin ranges between 25-30% for small and medium-scale water plants. It can be as high as 60% for large bottle production. Hence, the question “is bottled water business profitable” really depends on your scale of operations and management.

How do I start a water purification business?

You can make a business plan and execute it in a set time frame. The most common mistake made when starting a new business is neglecting to write up a business plan. A good purified water business plan establishes a framework and a roadmap for your water purification business. If you try starting a bottled water business without a well-defined plan, your venture might not get successful.

Is packaged drinking water business profitable?

The profit margin in the mineral water business is highly dependent on your products and location. This business can be profitable if you research what is in demand in the market and come with up unique sales ideas to let your customers know about you.

How much does it cost to manufacture a bottle of water?

The cost of manufacturing a bottle of water differs from business to business based on the technology that is being used. Moreover, the scale and production level will also affect the cost incurred during manufacturing.

To get an idea of how you can cut costs, you can see a butcher shop business plan . It is generally assumed that mass production leads to lower manufacturing costs and in turn prices.

Download Water Purification and Bottling Business Plan Template in pdf

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Bottled Water Company Business Plan Template

Written by Dave Lavinsky

Bottled Water Business Plan

You’ve come to the right place to create your Bottled Water business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Bottled Water businesses.

Below is a template to help you create each section of your Bottled Water business plan.

Executive Summary

Business overview.

ClearRiver Bottled Water Company is a startup bottled water company located in Knoxville, Tennessee. The company is founded by Eileen Dursten, a local landowner with a series of fresh waterfalls and streams located on her thirty-acre property just outside the city of Knoxville. Eileen has been studying the concept of providing bottled water from an acceptable source of freshwater for some years. She recently had the water in three streams on her property tested for bacteria and parasitic evidence, and received a report that the water was highly-potable and acceptable for bottling. With this information, she’s decided to move forward to build the necessary infrastructure and office area to start her bottled water business.

ClearRiver Bottled Water Company will provide a unique, fresh and local source of water within each bottle, made especially for the communities within the Knoxville area. The brand name will become synonymous with “clean, crisp notes of the mountains” and it will be a distinctive product for consumers to purchase. ClearRiver Bottled Water Company will be the ultimate choice in Knoxville for fresh bottled water, while also offering the best pricing for local water in Knoxville.

Product Offering

The following are the products that ClearRiver Bottled Water Company will provide:

Bottled water in consumer-sized containers: 12 ounce, 16 ounce and 24 ounce.
Bottled water in 5-gallon and 7-gallon drum sizes to fit water dispensing machines.
Flavored water (watermelon, peach, apple, lemon, and lime) in 16 ounce bottles.
Carbonated water in 12 ounce, 16 ounce and 24 ounce sizes.

Customer Focus

ClearRiver Bottled Water Company will target all individuals within the greater Knoxville area and surrounding communities. In addition, they will also target companies who use water dispensing systems. They will also target party planners and event coordinators who will want large quantities of specialty water or custom-made belly bands on the bottles for weddings, anniversaries, etc. ClearRiver Bottled Water Company is committed to serving every customer in the best way possible, meeting requests for customized bottles or simply one bottle of water with courtesy.

Management Team

RiverClear Bottled Water Company will be owned and operated by Eileen Dursten, who will take the role of President. She has recruited John Matheson, a Senior Engineer, from the Jacksonville, Florida company, SwampWater, LLC.

John created the SwampWater brand and developed the water treatment and bottling systems to the 6M business it is today. He initiated robotic labeling and packaging in 2017 and has been at the forefront of business trends throughout his entire career of twenty-five years at SwampWater, LLC.

John’s role will be Senior Engineer and Vice President of the company. He is eager to be back in the Knoxville area, where his family resides, and is also eager to create another success with RiverClear Bottled Water.

Success Factors

ClearRiver Bottled Water Company will be able to achieve success by offering the following competitive advantages:

Friendly, knowledgeable, and highly-qualified team at ClearRiver Bottled Water Company.
Faultless system for treating and clarifying the pure local water of Knoxville prior to bottling.
Unique flavoring and/or carbonation processes added to the product line that will appeal to all ages.
Unique aspect of fresh water from the immediate area, as a “taste of home” product.
ClearRiver Bottled Water Company will offer the best pricing in Knoxville for bottled water in comparison to other offerings. The customer, no matter whether a small concern or a large business, will receive modest pricing for superior products.

Financial Highlights

ClearRiver Bottled Water Company is seeking $200,000 in debt financing to launch its ClearRiver Bottled Water Company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

Office space build-out: $20,000
Office equipment, supplies, and materials: $10,000
Three months of overhead expenses (payroll, rent, utilities): $150,000
Marketing costs: $10,000
Working capital: $10,000

The following graph outlines the financial projections for ClearRiver Bottled Water Company.

ClearRiver Bottled Water Company Pro Forma Projections

Company Overview

Who is clearriver bottled water company.

ClearRiver Bottled Water Company is a newly established full-service water bottling company located in Knoxville, Tennessee. ClearRiver Bottled Water Company will be the most reliable, cost-effective, and efficient choice for bottled water in the city of Knoxville and the surrounding communities. ClearRiver Bottled Water Company will provide a comprehensive menu of pure local water, flavored waters, and carbonated water products for any customer to utilize. Their full-service approach includes a free water-tasting event in their bottling facility for those who would like to tour the bottling plant.

Eileen Dursten and John Matheson will be able to provide a variety of bottled water for the residents and visitors of Knoxville. The team of professionals are highly qualified and experienced in water purification, bottling and marketing. ClearRiver Bottled Water Company is the perfect solution for those customers seeking the crisp, clear water that comes from natural streams within their local area. The best customer service will accompany that water, ensuring a seamless experience for all customers.

ClearRiver Bottled Water Company History

Since incorporation, ClearRiver Bottled Water Company has achieved the following milestones:

Registered ClearRiver Bottled Water Company, LLC to transact business in the state of Tennessee.
Has a contract in place at one of the office buildings, where Eileen Dursten will manage the staff within the 10,000 square foot office space.
Reached out to numerous contacts to include RiverClear Bottled Water at corporate and private party events, in addition to distribution at grocery stores and convenience shops throughout the regional area.
Began recruiting a staff of four employees for the bottling plant and 2 office personnel to handle filing, scheduling and mitigating errors.

ClearRiver Bottled Water Company Services

The following will be the services ClearRiver Bottled Water Company will provide:

Industry Analysis

The bottled water industry is expected to grow over the next five years to over $12 billion in 2030.
The growth will be driven by consumer demand for clean, notably pure and reliable water sources.
The growth will be driven by the need for safe water in areas where unsafe water is often consumed, leading to illnesses.
The growth will be driven by the demand of consumers seeking flavored and carbonated waters in lieu of sugary sodas and fruit juices.
Costs will likely be reduced as prices are lowered for bottling processes through the use of robotics and other time-and-space saving bottling techniques.

Customer Analysis

Demographic profile of target market.

ClearRiver Bottled Water Company will target individuals, companies, event planners, and party coordinators in Knoxville, Tennessee. They will target associations and city and state governmental entities who will want products that originate in the city or state.

Customer Segmentation

ClearRiver Bottled Water Company will primarily target the following customer profiles:

They will target all individuals within the greater Knoxville area and surrounding communities.
They will target companies who use water dispensing systems.
They will target party planners and event coordinators who will want large quantities of specialty water or custom-made belly bands on the bottles for weddings, anniversaries, etc.
They will target every customer, whether a small shop or a large enterprise and serve every customer with courtesy.

Competitive Analysis

Direct and indirect competitors.

ClearRiver Bottled Water Company will face competition from other companies with similar business profiles. A description of each competitor company is below.

Crystal Water Company

The Crystal Water Company, a direct competitor, is owned by a conglomerate, S & H Products, located in Dallas, Texas. Crystal Water is produced in Texas, bottled, and shipped to national distribution centers for delivery to individual chain markets, such as Walmart, Target, Safeway, and other companies that sell bottled water. Distribution is approximately 11 million bottles of water shipped monthly. The water is labeled as “pure” and carries no flavor or carbonation.

The S & H Products Company is owned and operated by the Stewart and Hart Family Trust, which has been in existence for over 75 years, selling and bottled water from a water purification system located on the family ranch.

Naturally Sweet Sparkling Water Company

The Naturally Sweet Sparkling Water Company is a direct competitor, in that the company bottles and ships water throughout Tennessee and surrounding areas. The water is carbonated, sweetened with a sugar product, and flavored artificially. No claims are made of “pure” or “local” water being used in the making of the bottled waters.

The Naturally Sweet Sparkling Water Company is owned by Hugh Grover, a businessman who started a grocery outlet in 1990 and saw the opportunity to move into bottled sparkling water when parents began to complain that their children were drinking too much soda. Hugh played with water flavors and carbonation levels until he found the perfect fit, then brought in a bottling company to replicate his efforts. His company targets individuals, companies, and private party planners across the state of Tennessee.

Grover’s Back Road Water

Grover’s Back Road Water was started in Tennessee in 1973 by Arnie Grover, a farmer who held thirty acres of prime dark dirt and planted it all in sweet corn and tobacco. Arnie saw the potential to add products to his farm sales; he developed an earthy water to replicate the very dark water of the farming communities in the Tennessee areas. Arnie targets young adults and older adults who favor unusual tastes and water that is reminiscent of old farmhouse water systems. Grover’s Back Road Water is found in bars, coffee shops, restaurants, and convenience stores within the outlying communities of Knoxville and is sold in single 16-ounce bottle sizes only. It is an “acquired taste” and consumers are often split on whether or not the earthy-flavored water is exceptional or not. The company has developed plans to increase production and introduce new flavors of water, but has not done so as yet.

Competitive Advantage

ClearRiver Bottled Water Company will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

ClearRiver Bottled Water Company will offer the unique value proposition to its clientele:

Highly-qualified team of skilled employees who are able to provide a comprehensive menu of bottled waters, including flavored waters and carbonated waters.
Fresh, pure water from local streams that is purified, filtered and bottled under the best conditions.
Packaged and presented to appeal to all consumers.
Pricing that is modest and lower than national brands of water.
A “made at home” feel and look to the bottled water.

Promotions Strategy

The promotions strategy for ClearRiver Bottled Water Company is as follows:

Social Media Marketing

ClearRiver Bottled Water Company will use social media contacts provided by friends, family and local contacts to assist in sharing news about the launch of ClearRiver Bottled Water Company. The announcements will include free “water-tasting” parties at local malls and discounts on bottled water when the ClearRiver Bottled Water Truck is parked in the central area of Knoxville and offering giveaway prizes.

Professional Associations and Networking

ClearRiver Bottled Water Company will join associations and community groups to network and build relationships with area companies in Knoxville. Both Eileen Dursten and John Matheson will join groups and work to secure contracts for events or large-quantity orders.

Print Advertising

One week prior to the launch of ClearRiver Bottled Water Company, every home in Knoxville will receive a direct mail offer, including a discount on bottled water and an invitation to attend a free tasting in the Knoxville city square. Prizes will be distributed at that event to celebrate the launch.

Website/SEO Marketing

ClearRiver Bottled Water Company will utilize a website that is well-organized, informative, and complete. It will list all the services that ClearRiver Bottled Water Company is able to provide. The website will also list the contact information and the places where the bottled water can be purchased. SEO marketing tactics will be utilized so that anytime someone types in the Google or Bing search engine “bottled water company” or “bottled water near me”, ClearRiver Bottled Water Company will be listed at the top of the search results.

The pricing of ClearRiver Bottled Water Company will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for ClearRiver Bottled Water Company. Operation Functions:

RiverClear Bottled Water Company is owned by Eileen Dursten, who will take the role of President. She will develop relationships with large accounts and work on product development with John Matheson.
Eileen Dursten has recruited John Matheson, a Senior Engineer, from the Jacksonville, Florida company, SwampWater, LLC. John’s role will be Senior Engineer and Vice President of the company. John will oversee all water purification and treatment processes in addition to developing new products and managing staff members.
Rocky Anderson will be the Operations & Maintenance Director for the facilities and the office. He will lead a team of two staff members who will clean, prepare, assist in filtration and other duties as assigned.
Pamela Nygard will be the Office Manager, overseeing systems, scheduling and handling staff matters.

Milestones:

ClearRiver Bottled Water Company will have the following milestones completed in the next six months.

5/1/202X – Finalize contract to lease office space
5/15/202X – Finalize personnel and staff employment contracts for the ClearRiver Bottled Water Company
6/1/202X – Finalize distributor contracts for ClearRiver Bottled Water Company
6/15/202X – Begin networking at industry events
– Begin moving into ClearRiver Bottled Water Company office
– ClearRiver Bottled Water Company opens its office for business

ClearRiver Bottled Water Company will be owned and operated by Eileen Dursten. She recruited John Matheson, a former Senior Engineer, from the Jacksonville, Florida company, SwampWater, LLC.

Eileen Dursten, a local landowner with a series of fresh waterfalls and streams located on her thirty-acre property just outside the city of Knoxville. Eileen has been studying the concept of providing bottled water from an acceptable source of freshwater for some years. She recently had the water in three streams on her property tested for bacteria and parasitic evidence, and received a report that the water was highly-potable and acceptable for bottling. With this information, she’s decided to move forward to build the necessary infrastructure and office area to start her bottled water business.

John’s role will be Senior Engineer and Vice President of the company. John will oversee all water purification and treatment processes in addition to developing new products and managing staff members.

Financial Plan

Key revenue & costs.

The revenue drivers for ClearRiver Bottled Water Company are the fees they will charge to the customers for their products.

The cost drivers will be the overhead costs required in order to staff the company office. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

ClearRiver Bottled Water Company is seeking $200,000 in debt financing to launch its bottled water company..The funding will be dedicated towards securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

Number of Customers Per Month: 600 (30 corporate; 570 single-unit)
Average Fees per Month: $27,000
Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, bottled water business plan faqs, what is a bottled water company business plan.

A bottled water company business plan is a plan to start and/or grow your bottled water business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Bottled Water Company business plan using our Bottled Water Company Business Plan Template here .

What are the Main Types of Bottled Water Companies?

There are a number of different kinds of bottled water companies , some examples include: Purified or Distilled bottled water, Sparkling bottled water, and Alkaline bottled waters.

How Do You Get Funding for Your Bottled Water Company?

Bottled Water companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Bottled Water Company?

Starting a bottled water company can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Bottled Water Business Plan - The first step in starting a business is to create a detailed bottled water business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your bottled water business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your bottled water business is in compliance with local laws.

3. Register Your Bottled Water Business - Once you have chosen a legal structure, the next step is to register your bottled water business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your bottled water business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Bottled Water Equipment & Supplies - In order to start your bottled water business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your bottled water business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful bottled water company:

How to Start a Bottled Water Company

How to Start a Profitable Bottled Water Business [11 Steps]

By Nick Cotter Updated Feb 05, 2024

Business Steps:

1. perform market analysis., 2. draft a bottled water business plan., 3. develop a bottled water brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for bottled water., 6. open a business bank account and secure funding as needed., 7. set pricing for bottled water services., 8. acquire bottled water equipment and supplies., 9. obtain business insurance for bottled water, if required., 10. begin marketing your bottled water services., 11. expand your bottled water business..

Starting a bottled water business requires a thorough understanding of the market to identify your potential customers, competitors, and overall demand. A solid market analysis will guide your business strategy and help you carve out a niche in the competitive landscape. Consider these key points while performing your market analysis:

Examine the current market size for bottled water in your target region and project its growth rate.
Analyze the key players in the bottled water industry, including large corporations and small local brands, to understand their market share, products, and pricing strategies.
Identify your target demographic by considering factors like age, income level, lifestyle, and buying habits, and understand what drives their purchasing decisions.
Research consumer trends and preferences, such as the demand for flavored, mineral, spring, or purified water, and the growing interest in eco-friendly packaging.
Assess the legal and regulatory environment, including health standards, labeling requirements, and environmental regulations that may affect your business operations.
Explore the distribution channels used by existing bottled water companies, such as retail stores, online platforms, and direct delivery services.
Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to determine your potential competitive advantage in the market.

Are bottled water businesses profitable?

Yes, bottled water businesses can be highly profitable. Many bottled water companies have seen significant increases in sales and profits in recent years as more people become aware of the health benefits of drinking quality water. Additionally, bottled water businesses may benefit from reduced operating costs due to the lack of large-scale infrastructure and production investments required for other beverage types.

Starting a bottled water business requires a well-thought-out plan to navigate the competitive landscape and regulatory requirements. A comprehensive business plan is essential for securing funding, understanding your market, and mapping out strategies for growth. Here are the key elements to include in your bottled water business plan:

Executive Summary: Briefly summarize your business concept, the problem you're solving, your target market, and financial projections.
Company Description: Detail your business's mission, goals, and the unique factors that will make your bottled water brand stand out.
Market Analysis: Research and describe your target audience, industry trends, and competitive landscape.
Organizational Structure: Outline your company's management team, roles, and experiences that contribute to the business's success.
Product Line: Describe the types of bottled water you'll offer, including any unique features or benefits.
Marketing and Sales Strategy: Explain how you plan to attract and retain customers, including branding, pricing, and sales channels.
Operational Plan: Detail the production process, equipment needed, supply chain logistics, and facility requirements.
Financial Projections: Offer realistic financial forecasts including start-up costs, profit and loss, cash flow, and balance sheet projections.

How does a bottled water business make money?

Bottled water businesses typically make money by selling water in bottles to customers. This type of business could target a variety of people such as athletes and gym-goers who need to hydrate throughout the day, busy professionals who don't have access to clean drinking water, or people going on hikes in the wilderness. By targeting a specific demographic, bottled water businesses can make money by selling their product to the right consumers. As an example, a 11 Steps To Starting a Successful Spice Business could target health-conscious individuals looking for natural ingredients and flavors to enhance their meals.

Developing a bottled water brand is crucial to differentiate your product in a competitive market. Your brand should resonate with your target audience and encapsulate your company's values and unique selling proposition. Consider the following steps to create a compelling brand identity:

Define your brand's mission and vision to guide your branding decisions and communicate your company's purpose.
Research your target market to understand your customers' preferences and create a brand that appeals to them.
Select a brand name that is memorable, easy to pronounce, and reflects the essence of your product.
Design a logo and packaging that stand out on shelves and align with your brand's image, ensuring it's also functional and sustainable.
Create a compelling brand story that connects emotionally with consumers and highlights the purity and source of your water.
Develop a marketing strategy that leverages social media, collaborations, and influencer partnerships to increase brand awareness.
Ensure your branding is consistent across all platforms, from your labels and website to your advertising and social media profiles.

How to come up with a name for your bottled water business?

Naming your bottled water business is an important part of establishing your brand in the marketplace. When coming up with a name, you should think of something creative and memorable that reflects the qualities of your product. Consider using words that denote purity, naturalness, and health, such as “Fresh” or “Natural.” Additionally, make sure the name is easy to pronounce and understand, so potential customers don’t have to struggle to remember or pronounce it. Finally, use a name that stands out from the competition so you can be sure to make an impression.

Formalizing your business registration is a critical step in establishing a legitimate bottled water business. This process lays the foundation for your operations, allowing you to conduct business legally, hire employees, and handle financial matters properly. Here's what you need to do:

Choose a Business Name: Select a unique and memorable name for your bottled water business, ensuring it's not already in use by checking with your local business registry.
Decide on a Business Structure: Determine whether you'll operate as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Consider legal liability, taxation, and administrative complexity in your decision.
Register Your Business: File the necessary paperwork with your state's secretary of state office or equivalent. This may include articles of incorporation for corporations or articles of organization for LLCs.
Obtain an EIN: Apply for an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you plan to hire employees.
Register for Taxes: Register with state and federal agencies to handle sales tax, payroll tax, and any other applicable taxes.
Obtain Necessary Permits and Licenses: Secure all required local, state, and federal permits and licenses, including those specific to water bottling and distribution.
Register Your Trademarks: Protect your brand and product names by registering trademarks with the United States Patent and Trademark Office (USPTO) if necessary.

Resources to help get you started:

Access vital resources designed for bottled water entrepreneurs featuring market trends, operational best practices, and strategic growth advice:

Beverage Industry Magazine : Offers insights into beverage market trends, including bottled water, with articles on marketing, production, and distribution. Website .
IBWA (International Bottled Water Association) : Provides comprehensive industry reports, best practices guides, and regulatory updates for bottled water businesses. Website .
Mintel Reports : Features detailed market research reports on the bottled water industry, including consumer trends and competitive analysis. Website .
Beverage Daily Newsletter : Daily updates on the beverage industry, including significant movements within the bottled water sector. Website .
Euromonitor International : Offers global strategic market analysis, which includes the bottled water industry's growth forecasts, competitive landscapes, and consumer trends. Website .

Starting a bottled water business requires adherence to various regulations to ensure product safety and compliance with local, state, and federal laws. Before beginning operations, it is crucial to acquire the necessary licenses and permits. Here’s a guide to help you navigate this process:

Research local zoning regulations to ensure your business location is approved for bottled water production.
Obtain a business license from your city or county government, which is essential for operating legally.
Apply for a water bottling permit from the state health department, which will require demonstrating that your water meets safety standards.
Register with the Food and Drug Administration (FDA) as a food facility, since bottled water is regulated as a food product.
Ensure you have the proper labeling permits that comply with the FDA's requirements for bottled water, including nutritional labeling and claims.
Check if you need a permit for water rights or water extraction from your local water authority, especially if you source water from a natural spring or well.
Consider obtaining organic or other special certifications if your bottled water meets specific criteria, which might require additional permits or inspections.

What licenses and permits are needed to run a bottled water business?

In order to start and run a bottled water business, you will need to obtain several licenses and permits. Depending on the state or country your business is located in, some of the necessary licenses and permits may include a general business license, a food handlers license, a manufacturing license, and an occupational health license. In addition, you may need to obtain approval from your local zoning board as well as any other applicable local agencies. Finally, if you plan to sell your products outside of your state or country, you may need to obtain additional licensing and permits from those jurisdictions.

Opening a business bank account is a critical step for managing your finances and legitimizing your bottled water business. Alongside, securing the necessary funding will ensure that you have the financial resources to cover startup costs, production, and marketing. Follow these guidelines to set up your financial foundation:

Research banks that offer business banking services and compare their fees, services, and customer support to find the best fit for your company’s needs.
Prepare the required documentation, such as your business registration, EIN (Employer Identification Number), and personal identification, to open a business bank account.
Consider applying for a business credit card to help track business expenses and build your company's credit history.
Explore various funding options like small business loans, investors, crowdfunding, or grants specifically designed for startups or the beverage industry.
Create a detailed business plan that outlines your financial projections and growth strategy to present to potential lenders or investors.
Understand the terms and conditions of any funding you accept to ensure it aligns with your business goals and financial capabilities.

Setting the right price for your bottled water services is crucial for balancing customer satisfaction and your business's profitability. In determining your pricing strategy, consider factors like production costs, market demand, competition, and perceived value. Follow these guidelines to establish an effective pricing strategy:

Cost Analysis: Calculate the total cost of producing your bottled water, including sourcing, filtration, bottling, packaging, and distribution, to determine the minimum price per unit.
Competitive Pricing: Research the prices of competitors and position your product accordingly. You can choose to match, undercut, or exceed these prices based on your brand positioning and target market.
Value-based Pricing: Consider the unique selling points (USPs) of your bottled water, such as mineral content or eco-friendly packaging, to justify a premium price if applicable.
Volume Discounts: Offer discounts for bulk purchases to encourage larger orders and attract distributors or retailers.
Dynamic Pricing: Be prepared to adjust prices in response to market trends, seasonal demand, and promotional activities.

What does it cost to start a bottled water business?

Initiating a bottled water business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $71500 for launching such an business. Please note, not all of these costs may be necessary to start up your bottled water business.

Starting a bottled water business entails ensuring that you have the right equipment and supplies to produce, bottle, and distribute your product efficiently. The following is a list of essential items and considerations to keep in mind when acquiring your bottled water equipment and supplies:

Water Source: Secure a reliable water source, such as a well or a natural spring, and ensure it meets safety standards.
Filtration System: Invest in a robust water filtration and purification system to guarantee the quality of your water.
Bottling Machine: Choose an appropriate bottling machine that can handle your production volume, whether it's automated or manual.
Washing and Rinsing Equipment: Acquire equipment for washing and rinsing your bottles to maintain hygiene and safety standards.
Labeling and Packaging Supplies: Obtain labeling machines and materials, as well as packaging equipment to present and protect your product.
Quality Control Tools: Implement quality control measures with the necessary tools to monitor the consistency and safety of your water.
Storage Facilities: Ensure you have adequate storage for both raw materials and the finished product, adhering to appropriate conditions.
Delivery System: Set up a reliable delivery system, which may include acquiring a fleet of delivery vehicles.

List of software, tools and supplies needed to start a bottled water business:

Bottled Water – approximately $0.50 to $1 per bottle
Water Filtration System – approximately $1,000 to $3,000
Water Testing Equipment – approximately $150 to $300
Manual Bottle Filler – approximately $500 to $750
Labeling Machine – approximately $500 to $1,000
Bottles – approximately 50 cents to one dollar each
Caps and other Sealing Products – approximately 10 cents per item
Water Delivery Vehicle – Approximately ranging from $15,000 for a used truck to over 30,000 for a new one.
Packaging and Shipping Supply Costs - Approximately from a few cents per label or envelope up to several dollars for boxes.
Marketing and Advertising Costs - Approximately varies depending on the type of advertising you choose.

Securing the right business insurance is an essential step in protecting your bottled water business from potential risks and liabilities. It's important to understand the various types of insurance available and to determine which ones are required or recommended for your specific business needs. Below are some guidelines to help you navigate the process:

General Liability Insurance: This coverage can protect your business from claims involving bodily injuries and property damage resulting from your products or operations.
Product Liability Insurance: Essential for bottled water businesses, this insurance covers legal fees and damages if your product is found to have caused harm to a consumer.
Commercial Property Insurance: This protects your business premises, equipment, and inventory in case of fire, theft, or other covered disasters.
Workers’ Compensation Insurance: If you have employees, most states require you to carry this insurance to cover medical costs and lost wages for work-related injuries or illnesses.
Commercial Auto Insurance: If your business involves delivery or transportation, this insurance covers vehicles used for business purposes.
Business Interruption Insurance: In the event of a disaster or unexpected event that disrupts operations, this insurance can help cover lost income.

Consult with an insurance agent who specializes in commercial policies to ensure you have comprehensive coverage tailored to your business needs.

Marketing is a crucial step in the success of your bottled water business, as it helps to create brand awareness and attract customers. A well-planned marketing strategy can set you apart from competitors and build a loyal customer base. Here are some effective strategies to market your bottled water services:

Develop a Brand Identity: Create a compelling logo, slogan, and brand story that resonate with your target audience and differentiate your product in the market.
Online Presence: Build a professional website and utilize social media platforms to engage with customers and promote your bottled water.
Content Marketing: Share informative content about the benefits of your water, hydration tips, and sustainability practices to educate and attract customers.
Local Partnerships: Partner with local businesses, gyms, and events to showcase your product and gain exposure.
Advertising: Invest in both online and offline advertising, such as PPC ads, radio spots, and local newspapers to reach a wider audience.
Customer Referral Programs: Encourage word-of-mouth marketing by offering incentives for customers who refer new clients.
Product Sampling: Distribute free samples at high traffic locations to let potential customers taste the quality of your water firsthand.

Once your bottled water business is up and running, it's time to think about expansion. Growing your business can involve a variety of strategies from increasing your product line to reaching new markets. Here are some key steps to consider:

Introduce New Products: Consider adding flavored, sparkling, or mineral-enhanced water options to attract a broader customer base.
Upgrade Production Capacity: Invest in more advanced bottling and purification equipment to increase output and efficiency.
Expand Distribution Networks: Partner with more retailers, or explore online sales channels to widen your market reach.
Pursue Bulk Sales: Target businesses, schools, and event organizers for bulk sales opportunities.
Engage in Marketing Campaigns: Increase brand awareness through social media, influencer partnerships, and traditional advertising.
Export Internationally: Research and comply with international trade regulations to start exporting your bottled water.
Focus on Sustainability: Emphasize eco-friendly packaging and practices to appeal to environmentally conscious consumers.
Franchise Your Business: If your brand is strong, consider franchising to allow others to open locations under your business model.

Here are The Steps to Start a Bottled Water Business

Main Sections In This Post Steps To Starting A Bottled Water Business Points to Consider Resources Knowledge Is Power Featured Video

This article provides a comprehensive guide to starting and running a bottled water business.

It includes a detailed step-by-step roadmap and valuable resources for the startup phase and ongoing operations. Save this page for future reference, and feel free to share it with others interested in the industry.

Let’s get started with the steps.

Steps to Starting a Bottled Water Business

Below are the steps to starting a bottled water business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

An Overview of What You’re Getting Into
Bottled Water Business Overview
Researching Your Bottled Water Business
Looking at Financials
Choosing A Business Location
Creating Your Mission Statement
Creating A Unique Selling Proposition (USP)
Choose a Bottled Water Business Name
Register Your Company
Create Your Corporate Identity
Writing a Business Plan
Banking Considerations
Getting the Funds for Your Operation
Software Setup
Business Insurance Considerations
Supplier Considerations
Physical Setup
Creating a Website
Create an External Support Team
Hiring Employees

1. An Overview of What You’re Getting Into

Is Starting a Bottled Water Business the Right Step for You?

Discovering Your Passion

A key factor holds the key to success in the business world – and that factor is you! Your drive and passion are pivotal in determining the path to triumph.

Passion: The Fuel for Success

Passion is an accessory and a vital ingredient in your entrepreneurial journey.

Challenges become opportunities for creative solutions when your heart is passionate about your bottled water business.

Conversely, lacking passion may lead you to seek an escape route rather than face obstacles head-on.

Unveiling Your Entrepreneurial Zeal

How fervent is your desire to own and manage a business? Let’s explore an intriguing perspective:

Imagine a life free from restrictions and abundant financial resources that can sustain you indefinitely. In this scenario, your choices are boundless, unaffected by monetary considerations.

The Decisive Question

Would you choose to venture into the bottled water industry in this context? If your answer is a resounding yes, it reveals your passion for this enterprise and signifies that you are on the right path.

Exploring Alternative Paths

However, if your answer leans towards a negative response, it beckons another question: What alternative path captures your preferences and aspirations? Perhaps it’s worth considering pursuing that path instead.

The Heart of the Matter

In conclusion, the essence of success lies in your passion for the business you undertake. Embrace your passion, and let it guide you towards a fulfilling and prosperous bottled water venture.

For More, See How Passion Affects Your Business . Also, see, Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning a Bottled Water Business

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

Understanding the Bottled Water Business

A bottled water business revolves around providing a vital necessity – water. This enterprise involves sourcing, bottling, and distributing water to various customer bases, from grocery stores and convenience stores to offices and direct residential customers.

The daily operations for such a business are multifaceted. They include tasks such as quality assurance of the water, overseeing the bottling process, coordinating logistics for distribution, handling customer inquiries and orders, and performing administrative tasks, among others.

Keys to Success in a Bottled Water Business

Establishing a Loyal Customer Base

Building a solid customer base is essential for the longevity of the business.

This can be achieved through effective marketing strategies, superior products, and exceptional customer service. Additionally, engaging with customers to understand their preferences can help tailor your products to meet their needs.

Effective Staff Management

The smooth operation of a bottled water business largely relies on its staff, from those involved in sourcing and bottling water to those managing logistics and customer service.

Proper staff management includes training, motivation, and a conducive work environment.

Managing Cash Flow

Cash flow management is crucial in running any business, including a bottled water business.

It involves tracking all transactions, ensuring that income covers expenses, planning for future expenses, and maintaining an emergency fund.

Cost Management

Maintaining quality and customer service while minimizing costs is crucial for profitability.

This can be achieved by streamlining operations, investing in efficient equipment, and implementing cost-saving strategies without compromising product quality or customer service.

Adaptability to Change

The business landscape continually evolves with industry trends, business processes, or technology changes. Staying up-to-date on these changes and adapting your business operations is crucial for long-term success.

Revenue Fluctuations

Revenue in a bottled water business can fluctuate due to various factors, such as seasonal changes or market trends.

Proper planning and strategies can help manage these fluctuations.

Competitor Management

Dealing with competitors requires a solid understanding of the market, keeping track of competitor activities, and devising strategies to differentiate your products and services.

Meeting Customer Expectations

Meeting and exceeding customer expectations are integral to a bottled water business.

This involves offering high-quality water, providing excellent customer service, and ensuring timely delivery.

Regular customer feedback is an excellent way to understand their expectations and make necessary improvements.

With this customer-focused approach, your bottled water business can thrive and become a trusted provider in the industry.

b.) Bottled Water Business Models

Types of Bottled Water Business Setups and Their Business Models

Local Bottling Operations

These businesses source water locally, treat and bottle it, then distribute it within a particular region or community.

This model often operates on a small scale, emphasizing the local origin and quality of the water. The focus may be on home and office delivery, local retailers, or both.

Large-Scale Bottling Operations

These companies function on a national or even international scale. They source, treat, and bottle water in large quantities, distributing their products across wide geographic areas.

Products are typically sold through various retail outlets, including supermarkets, convenience stores, and online marketplaces.

Private Label Bottling

In this model, a company bottles water to be branded and sold by another business.

Large retailers or brands often use this setup to offer branded bottled water without investing in sourcing and bottling infrastructure.

Office and Home Delivery Services

These businesses specialize in delivering bottled water directly to homes and offices.

They may either bottle their water or distribute products from other manufacturers. This model emphasizes convenience and regular, recurring sales to a set customer base.

Franchise Bottled Water Business

This involves buying into an established bottled water brand and operating a branch of the business under the brand’s umbrella.

In this case, the franchisor sets the business model, often including established supply chains, brand recognition, and ongoing franchisor support.

Custom Bottle Design and Packaging

These businesses focus less on the water and more on unique bottle design and packaging.

This could include personalized labels for corporate events, weddings, or promotional activities. In this model, the emphasis is on added value through design and customization rather than the water product itself.

In conclusion, identifying a profitable and high-demand niche for your bottled water business from the beginning is essential.

Carefully consider each business model and choose one that aligns with your resources, interests, and the market’s needs.

Switching your model later can be more challenging so a thoughtful initial decision can set the stage for long-term success.

c.) Making Your Bottled Water Business stand out

Unique Branding

Create a unique and memorable brand to distinguish your bottled water business from competitors.

This could involve an eye-catching logo, a strong brand story, or a distinct voice that resonates with your target market.

High-Quality Product

By prioritizing the quality of your water — through rigorous purification processes, stringent quality checks, and certified sourcing — you can gain a reputation for excellence that sets you apart.

Exceptional Customer Service

Providing outstanding customer service can make your business stand out. This can include prompt deliveries, professional responses to inquiries and complaints, and friendly service at all touchpoints.

Sustainable Practices

With increasing awareness of environmental issues, adopting sustainable practices can differentiate your brand. This can range from eco-friendly packaging to responsible water-sourcing practices.

Community Involvement

Involvement in local community events, charitable causes, or sponsorships can help your bottled water business gain visibility and a positive reputation.

d.) Add on Ideas for a bottled water Business

Complementary Products

Offering additional products that complement bottled water can enhance your business’s appeal. This could include healthy snacks, reusable water bottles, water dispensers, or water purification systems.

Subscription Service

Consider a subscription model where customers receive regular water deliveries. This offers convenience for the customer and predictable recurring revenue for your business.

Custom Labeling

Provide custom labeling services for businesses or events. This allows companies to have their logo on bottles or individuals to personalize bottles for special occasions.

Bulk Discount Offers

Discounts for large purchases can attract larger clients, such as corporate offices or event organizers, to choose your services.

e.) Questions for Your Bottled Water Business

Bottled Water Business Model

Have you decided on a specific business model for your bottled water operation? Are you considering local bottling, large-scale operations, private-label bottling, or a franchise?

Workforce Management

Do you plan to take on all business responsibilities, or do you intend to hire employees? What roles will be needed if hiring, and how will you find suitable candidates?

Management Considerations

Will you personally oversee your bottled water business, or do you plan to employ a manager to handle daily operations?

Partnerships and Investments

Are you considering bringing in business partners or seeking external investors? If so, how will you identify and approach potential collaborators?

Business Location

Do you intend to run your bottled water operation from a home office, or do you plan to operate from a commercial location? If choosing a commercial location, what factors will guide your site selection?

Operating Format

Are you considering a physical setup, like a brick-and-mortar store, or do you plan to operate mainly online? If considering an online operation, how will you handle logistics and distribution?

Future Growth

Have you given thought to your business growth strategy? What are your long-term goals for your bottled water business? How do you plan to scale up operations when the time is right?

Regulatory Compliance

Have you researched the regulations and compliance requirements for running a bottled water business in your region? How will you ensure ongoing compliance?

Market Analysis

Do you understand your target market and your competition? Have you done market research to guide your branding, marketing, and pricing decisions?

Financial Planning

Have you drawn up a detailed business plan, including financial projections? Do you clearly understand your startup costs, operating costs, and potential revenue?

Answering these questions will prepare you for the many facets of running a bottled water business and set you on the path to success.

f.) Pros and Cons of Owning a Bottled Water Business

The Benefits of Running a Bottled Water Business

Independence

Owning a bottled water business allows you to be your own boss. You can call the shots and run the business according to your vision.

Creative Freedom

You can be innovative with your products, branding, marketing, and overall business approach. This creative freedom can make the business more fulfilling.

Potential for High Revenue

Given the universal demand for clean water, a successful bottled water business can generate substantial income.

Flexible Work Hours

Once the business is successful and you have a competent team, you may have the flexibility to set your work hours.

Control Over Working Environment

As a business owner, you can create a working environment that aligns with your values and enhances productivity.

Contribution to Health and Wellbeing

The bottled water business contributes to the health and well-being of customers by providing clean, safe water, adding a sense of purpose to your enterprise.

The Challenges of Running a Bottled Water Business

Responsibility for Problems

As the owner, you shoulder the responsibility for any problems or challenges that arise in the business.

Irregular Income

You may not have a steady income, particularly during the start-up phase or during periods of fluctuation in the business.

Challenging Start-Up Phase

Getting the business off the ground can be difficult, with many simultaneous decisions and tasks.

Customer Acquisition and Retention

Gaining and keeping customers in a competitive market can be a significant challenge.

Extra Working Hours

You may have to work long hours during certain stages, which could affect your work-life balance.

Pressure to Succeed

Running a business comes with the pressure to succeed, which can be stressful.

Significant Initial Investment

Starting a bottled water business often requires a substantial financial investment for equipment, premises, and other startup costs.

Constant Change

In business, change is inevitable, whether it’s market trends, customer preferences, or industry regulations. Adapting to these changes can be challenging.

Business Risks

Running a bottled water business, like any business, carries risks. These could range from financial losses and regulatory issues to market competition and unforeseen circumstances like natural disasters.

Quality Control Challenges

Ensuring consistent water quality can be challenging but is essential for the reputation and success of the business.

In conclusion, owning and running a bottled water business has rewards and challenges.

Careful planning, diligent management, and a willingness to adapt can help you navigate these factors for a successful enterprise.

For more, see Pros and Cons of Starting a Small Business.

3. Research

Bottled Water Business Research

Laying the Foundation: Informed Decision-Making

Before diving into any business endeavor, conducting comprehensive research is paramount.

Equipping yourself with quality information is vital to understanding the industry’s difficulties, lest you find yourself caught off guard.

Seeking Wisdom: Learning from the Experts

One valuable avenue to acquire the best insights is tapping into the knowledge of seasoned individuals in the bottled water business.

These industry experts are qualified to provide reliable information, becoming a valuable resource for your research.

Unveiling Priceless Wisdom: An Opportunity for Growth

Interacting with experienced professionals offers an invaluable opportunity to glean insights and wisdom from their years of knowledge and expertise.

The time spent with them can prove invaluable in shaping your understanding and decision-making process.

Unlocking the Path: A Guide to Reaching Out

To assist you in connecting with the right individuals and approaching them respectfully and non-threateningly, I have crafted an article brimming with ideas and strategies.

While the complete steps extend beyond this post, I strongly urge you to read the article by following the link below.

It will provide you with a comprehensive understanding of what lies ahead in your bottled water business journey.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Understanding your target audience in the bottled water business is crucial for reaping various benefits.

Knowing your target market allows you to tailor your offers to appeal to customers’ preferences, ensuring they find your products and services enticing.

Moreover, understanding your audience allows you to provide offerings that align with their interests, further enhancing customer satisfaction.

Target Market Ideas:

Health-conscious individuals seeking hydration solutions
Fitness enthusiasts and athletes in need of convenient, refreshing beverages
Eco-conscious consumers looking for sustainable packaging and environmentally friendly options
Busy professionals seeking on-the-go hydration solutions
Parents and caregivers looking for healthy beverage choices for their families
Outdoor adventurers and travelers in need of portable water options.
Hospitality industry (hotels, resorts, restaurants) requiring bottled water for guests
Retail stores and supermarkets looking to stock quality bottled water products
Corporate offices and workplaces in need of hydration options for employees
Event organizers and caterers requiring bulk bottled water for events
Wholesale customers seeking bottled water for resale or distribution.

For more, see How To Understand Your Target Market.

4. Looking at Financials:

Startup Costs:

Accurate Estimation for a Smooth Launch

To ensure a smooth and successful launch of your bottled water business, it is essential to gain an overview of the startup costs involved.

Accurate estimation plays a pivotal role, as underestimating can lead to financial shortfalls that hinder your business opening, while overestimating can make your venture appear risky.

The size of your operation, chosen location, employment decisions, equipment purchases, and rental agreements all impact your costs.

For more detailed information, refer to my article on Estimating Startup Costs.

Comprehensive List and Research

Compile a comprehensive list of necessary items for your startup. Then, diligently research the prices associated with each item.

Be thorough in your investigation, as you may encounter additional expenses during your research phase.

This comprehensive estimation will ensure a more accurate assessment of your startup costs.

Sales and Profit:

Key Factors for Success

The success of your bottled water business relies on several factors when it comes to sales and profitability.

These factors include the popularity and demand for your products and services and the effectiveness of your marketing strategies in reaching the right target audience.

Beyond Sales: Consideration of Expenses

When assessing profitability, it is essential to consider the profit per sale and various expenses that impact your bottom line.

This includes rent, payroll, and other overhead costs associated with running your business.

Achieving Financial Success

To achieve financial success, your monthly sales must cover your expenses and provide sufficient profit to sustain your business.

Additionally, it is important to ensure that your sales generate enough revenue to cover your monthly expenses and allow for salary payments, ensuring the long-term viability of your bottled water business.

For More, See Estimating Profitability and Revenue

Sample Financial Lists As a Starting Point

Sample Financial Lists for Your Bottled Water Business

Below are three sample financial lists designed to give you a general idea of the expenses and revenues you might expect when starting and running a bottled water production business in the USA.

Sample Startup Costs for a Bottled Water Business

Water Sourcing Rights: $5,000
Bottling Equipment: $50,000
Water Purification System: $20,000
Warehouse Lease (first month + deposit): $4,000
Business Licenses and Permits: $500
Insurance: $1,000
Branding and Marketing Materials: $2,000
Website Development: $2,000

Total Estimated Startup Costs: $84,500

Sample Monthly Expenses for a Bottled Water Business

Warehouse Lease: $2,000
Utilities (water, electricity): $800
Staff Salaries: $6,000
Insurance: $200
Marketing and Advertising: $1,000
Equipment Maintenance: $500
Miscellaneous Expenses: $500

Total Estimated Monthly Expenses: $11,000

Sample Sales and Profit Breakdown

Assuming a sales price of $1 per bottle ( premium branded ), selling 20,000 bottles per month:

Total Sales: $20,000
Less Monthly Expenses: $11,000

Estimated Monthly Profit: $9,000

Remember, these figures are fictional examples that provide a broad sense of the financial aspects of running a bottled water business.

Adjusting these costs and revenue projections can significantly affect the success of your business.

A small shift in profit per bottle sold can make a huge difference when dealing with high-volume sales.

Also, remember that many new businesses take time to become profitable as they build a customer base, establish a reputation, and optimize operations.

Your specific costs, expenses, and profits will vary based on numerous factors.

It’s essential to do thorough research and consider seeking professional advice when calculating your business’s startup costs, ongoing expenses, and potential revenues and profits.

5. Choosing The Right Business Location

The Significance of Location for a Bottled Water Business

Choosing the right location for your bottled water business can determine its success or failure.

Demand and Competition Considerations

Operating in an area without product demand will inevitably lead to failure even before your business takes off. Conversely, setting up in an area saturated with competition can make it challenging to gain market share.

Balancing Demand, Competition, and Affordability

Ideally, you should aim for a location that strikes a balance between having sufficient demand for your bottled water products and facing an acceptable level of competition.

Additionally, affordability is a crucial aspect to consider. While operating in a highly populated area can offer more exposure, you must ensure that the extra expenses associated with it do not outweigh the potential profitability.

Exploring Different Options

Consider operating your business from home, especially if your model is primarily online or does not require extensive personal customer interaction.

Starting from home can be a cost-effective option initially, and as your business expands, you can evaluate the need to transition to a commercial location.

Thorough Research and Careful Evaluation

Choosing the right location is critical to achieving success for your bottled water business.

Conduct thorough research, analyze the local market, and evaluate demand, competition, and affordability.

It is essential to approach this decision carefully and gather all the necessary information to make an informed choice.

For more about business locations, see Choosing The Best Location for Your Business.

6. Create Your Mission Statement

A mission statement is a valuable tool for identifying the core purpose of your bottled water business.

It serves as a guiding principle to keep you focused and reminds you of the main benefit you aim to provide to your customers and community.

Examples of Mission Statements for a Bottled Water Business:

“Our mission is to deliver pure, refreshing hydration to promote healthy lifestyles and contribute to environmental sustainability.”
“We are dedicated to providing premium-quality bottled water that nourishes and energizes our customers, while actively promoting responsible water usage and conservation.”
“At our bottled water company, our mission is to ensure access to safe and clean drinking water, enriching lives and supporting community wellness initiatives.”
“We strive to be the trusted provider of premium bottled water, offering exceptional purity, taste, and convenience while reducing our ecological footprint through sustainable practices.”
“Our mission is to hydrate and inspire, delivering the highest standard of purified bottled water while empowering individuals to embrace healthy hydration habits and make a positive impact on the environment.”

Note : These are fictional examples meant to illustrate the essence of mission statements for a bottled water business.

A real mission statement should be crafted to align with your business’s specific values and goals.

For more, see, How To Create a Mission Statement

7. Creating A Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) plays a crucial role in identifying and creating a distinct offering that sets your bottled water business apart from competitors.

Examples of Unique Selling Propositions for a Bottled Water Business:

“Our bottled water stands out with its exceptional mineral composition, providing a truly refreshing and revitalizing experience.”
“We differentiate ourselves by offering sustainably sourced bottled water, contributing to environmental conservation and promoting a greener future.”
“Our infused bottled water line combines natural flavors with premium water, offering a unique and indulgent taste experience.”
“We pride ourselves on our innovative packaging design that enhances convenience and portability, making our bottled water the perfect companion for active lifestyles.”
“Our commitment to social impact sets us apart, as we donate a percentage of every bottle sold to provide clean drinking water to communities in need.”

Note: These are fictional examples intended to demonstrate the concept of a Unique Selling Proposition for a bottled water business.

Developing a USP that aligns with your specific business goals, target market, and competitive landscape is important.

8. Choose a Business Name

When selecting a name for your bottled water business, it’s crucial to aim for something captivating and fitting.

Opt for an easily pronounceable and memorable name, as it will likely remain with your company for the long term. Additionally, securing a matching domain name for your online presence is essential.

Conduct thorough research to ensure another business does not already register the desired name.

Here are 30 creative ideas to inspire your original bottled water business name:

AquaPure Springs
CrystalWave Refresh
PureFlow Oasis
AquaViva Delight
AquaGlow Hydration
Nature’s Elixir
AquaZen Wellness
AquaWave Harmony
CrystalClear Aqua
HydrateHaven
AquaEssence Revive
AquaQuench Oasis
RefreshStream
PureSource Springs
AquaBliss Nourish
AquaJade Oasis
VitalFlow Hydration
AquaCrisp Revitalize
AquaPure Delight
RefreshMist
AquaBloom Springs
AquaZest Rejuvenate
AquaPeak Revive
PureDrop Oasis
AquaLuxe Hydration
RefreshRipple
AquaVigor Wellness
AquaDream Springs

Remember, these are just ideas to spark your creativity and assist in developing an original business name for your bottled water venture.

Ensure the chosen name aligns with your brand identity and resonates with your target audience.

Conduct proper research and consider consulting professionals to ensure legal availability and trademark considerations for your business name.

For more, see the following articles:

How To Register a Business Name
Registering a Domain Name For Your Business

9. Register Your Company

Ensuring Your Bottled Water Business is Legal

Operating a legal business is essential for compliance, protection, and overall success. Here are key points to consider:

Seek Professional Guidance: Consulting with legal and tax professionals is crucial to ensure compliance with laws and regulations. They can also assist in determining the best business setup for tax benefits and liability protection.

Common Types of Registrations: When starting a bottled water business, you may need to consider various registrations, including:

Business Entity Registration: Registering your business entity (e.g., LLC, corporation) with the appropriate state authorities.
Employer Identification Number (EIN): Obtaining an EIN from the IRS for tax purposes and hiring employees.
State and Local Registrations: Registering for state and local permits, such as sales tax permits, to comply with specific requirements.

Permits and Licenses: As a bottled water business, you may need to obtain specific permits and licenses to ensure compliance and consumer safety. Some examples include:

Food Establishment Permit: Obtaining a permit to operate as a food establishment, as bottled water is considered a food product.
Bottled Water Plant License: Obtaining a license from relevant health and regulatory agencies to operate a bottled water production facility.
Water Source Permits: You may need permits for water extraction or usage depending on your water source.

Compliance with Regulations: Ensure adherence to industry-specific regulations such as the FDA’s Current Good Manufacturing Practices (cGMP) for bottled water production and labeling requirements.

Remember, laws and requirements may vary based on location, so consulting with professionals familiar with the bottled water industry and local regulations is crucial.

Complying with legal obligations helps protect your business, ensures consumer trust, and positions you for long-term success.

Registration:

How to Register Your Business
How To Register a DBA
How to Register a Trademark
How to Get a Business License

Business Structures:

How to Choose a Business Structure
Pros & Cons of a Sole Proprietorship
How To Form an LLC
How To Register a Business Partnership
How To Form a Corporation
How To Choose a Business Registration Service

10. Create Your Corporate Identity

Corporate Identity for a Bottled Water Business

Establishing Your Brand’s Visual Presence

A Corporate Identity (Corporate ID) plays a vital role in representing your bottled water business.

It encompasses elements that establish your brand’s visual presence, including your logo, business cards, website, business sign, stationery, and promotional items.

Consistency and Professionalism

Maintaining a consistent and professional design across these components is essential to leave a lasting impression on new and existing customers.

A strong and cohesive corporate identity conveys professionalism and helps build brand recognition and trust.

Logo Design: Capturing Your Brand Essence

As a key component of your corporate identity, your logo should capture the essence of your bottled water business.

It should reflect your brand’s values, evoke a sense of quality and purity, and resonate with your target audience.

Branded Materials: Showcasing Your Unique Qualities

From business cards to promotional items, each element of your corporate identity should showcase your brand’s unique qualities.

Whether it’s the design of your water bottle labels, the layout of your website, or the appearance of your business signage, consistency and attention to detail are crucial.

Impressing Customers: A Commitment to Excellence

A well-designed corporate identity demonstrates your commitment to excellence and professionalism. It helps create a positive and memorable impression on customers, fostering brand loyalty and encouraging repeat business.

Remember, a strong corporate identity is an investment in building your brand’s reputation and standing out in the competitive bottled water industry.

Seek professional design services or consult branding experts to ensure your corporate identity aligns with your brand values and effectively represents your business.

You can see our page for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

11. Writing a Business Plan

The Importance of a Business Plan for a Bottled Water Business

A business plan is a critical document for a bottled water business. It serves multiple purposes, such as acquiring funding and attracting investors.

Moreover, it acts as a roadmap to keep you on track during the startup phase and while your business is in full operation.

Crafting a Vision for Success

Writing a business plan requires time and effort as it involves creating a vision of what your bottled water business will be like once it’s operational.

Careful planning and thoughtful consideration of details are necessary to articulate your vision effectively.

Clarity and Guidance

Completing a well-crafted business plan is worthwhile because it clearly explains what is needed to start and operate your business successfully.

It serves as a guide to help you navigate the challenges and make informed decisions.

Choosing the Right Approach

When creating your business plan, you have various options available. You can start from scratch, enlist the services of a professional, utilize a template, or leverage business plan software.

Regardless of the chosen approach, active participation is essential to ensure your plan is distinctive and effectively communicates the nature of your bottled water business and management strategies.

Adapting and Optimizing

Recognizing that your business plan can evolve and be optimized as you gain experience and insights is important.

Periodically reviewing the document and making necessary adjustments to reflect changes in your business or operations is advisable.

Remember, a well-crafted and adaptable business plan is a valuable tool that can contribute to the success of your bottled water business.

A Fictitious Business Plan Example for a Bottled Water

PureSprings Bottled Water Business Plan

Executive Summary

PureSprings will offer high-quality, naturally sourced bottled water. Based in a region with abundant natural springs, we are uniquely positioned to cater to the demands of health-conscious consumers.

Company Description

PureSprings is a startup set to operate from a moderate-size bottling plant. We focus on sustainability, drawing water from local springs and packaging it in eco-friendly bottles.

Our target market comprises individuals and businesses seeking quality bottled water. With the continuous growth in the bottled water market, we anticipate steady demand for our products.

Organization and Management

PureSprings’ team will be spearheaded by the founder and CEO. Other team members will include a Production Manager, Marketing and Sales Manager, and an Accounting Manager.

Product Line and Services

Our product line includes natural spring water packaged in various sizes to meet consumer needs. Over time, we may introduce flavored water options.

Marketing and Sales Strategy

We’ll focus on marketing the health and sustainability aspects of our products. Our strategy will involve direct sales and partnerships with local and national retail stores.

Funding Request

We’re seeking an investment of $84,500, projected as the startup cost, to cover equipment purchase, water rights procurement, and initial marketing.

Financial Projections

In the first month, we anticipate selling 20,000 bottles, which gives us monthly revenue of $20,000. With estimated monthly expenses of around $11,000, we project a monthly profit of $9,000.

Exit Strategy

Once PureSprings achieves sustainable growth, we may explore franchising, expansion into new regions, or a potential acquisition by a larger beverage company.

Remember that this is a hypothetical business plan, and the figures are illustrative. Real-world business plans should be based on comprehensive market research and professional financial advice.

For information on creating your business plan, see, How to Write a Business Plan.

12. Banking Considerations

Consider selecting a local bank that specializes in serving bottled water business owners.

Opening a dedicated business account clearly separates your business expenses and personal spending.

This separation simplifies expense tracking, facilitates efficient bookkeeping, and provides documentation in the event of a tax audit.

Establishing a professional relationship with your banker is beneficial. They can offer valuable advice and financial services and expedite application processes.

Additionally, explore applying for a merchant account or similar setup to accept credit and debit card payments. This enables convenient payment options for your customers, enhancing their satisfaction and boosting sales.

Remember, choosing a bank that understands the specific needs of your bottled water business can streamline your financial operations and contribute to the overall success of your venture.

Research and compare banking options, seek recommendations from fellow business owners and consider the level of personalized service and relevant financial solutions when making your decision.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

13. Getting the Funds for Your Operation

Getting Funding for Your Bottled Water Business

If you need financial support to start and operate your bottled water business, there are various funding options available. Here are some key considerations and tips to help you navigate the process:

Explore Funding Options: Funding sources for your business may include traditional lenders, private loans, investors, or even selling any assets you may have. Research each option thoroughly to determine which aligns best with your needs and preferences.
Highlight your industry expertise and demonstrate a solid understanding of the bottled water market.
Emphasize the unique selling points of your business, such as quality, sustainability, or target market focus.
Provide a realistic and well-structured financial plan, including startup costs, revenue projections, and expected returns.
Business plan detailing your objectives, market analysis, and financial projections.
Personal and business financial statements, including tax returns and bank statements.
Legal documents such as licenses, permits, and registrations.
Collateral information, if applicable.

Secure funding for your bottled water business requires thorough preparation, a well-crafted business plan, and effective communication of your vision and potential.

Research your options, seek professional advice, and diligently compile the necessary documents to increase your chances of obtaining the funds to launch and grow your business successfully.

See, Getting a Small Business Loan for more.

14. Software Setup

Software Considerations for Your Bottled Water Business

Selecting the right software is crucial for efficient operations when setting up your bottled water business.

Here are some key points to consider:

1. Research Software Options

Thoroughly research the available software solutions. Implementing a program from scratch is often easier than switching to a new system after your data is already in another program.

2. Demo, Reviews, and Forums

Look for software providers that offer demos or trials. This allows you to evaluate the software’s features and user-friendliness.

Additionally, explore reviews and forums to gather insights from other user’s experiences with the software.

3. Expense Tracking and Financial Document Preparation

Consider software options that track expenses and prepare financial documents for tax filing.

Consulting with your bookkeeper or accountant can provide valuable guidance in choosing the right accounting software that aligns with your business needs.

Software Options to Consider for Your Bottled Water Business:

Inventory Management Software
Customer Relationship Management (CRM) Software
Route Planning and Delivery Management Software
Accounting Software
Quality Control and Compliance Software

Remember to evaluate each software option based on its suitability for your business requirements, scalability, user-friendliness, and compatibility with existing systems.

Consider seeking recommendations from industry peers and consulting software providers for customized solutions tailored to your bottled water business.

Software Considerations for a Bottled Water Business.

Check out Google’s latest search results for software packages for a bottled water business.

15. Get The Right Business Insurance

Insurance Considerations for Your Bottled Water Business

Incidents can occur unexpectedly, making having the right insurance coverage essential before any activities occur at your bottled water business. Here are key considerations to keep in mind:

1. Comprehensive Coverage

Consider insurance policies that provide comprehensive coverage to protect various aspects of your business, including:

Customer and Public Liability: Coverage for accidents or injuries to customers or the public on your premises.
Workers’ Compensation: Protection for employees in case of work-related injuries or illnesses.
Property Insurance: Safeguarding your physical assets, such as equipment, inventory, and facilities.
Product Liability: Coverage for any harm or damage caused by your bottled water products.

2. Professional Liability Insurance

Consider obtaining professional liability insurance, also known as errors and omissions insurance. This coverage protects you against potential lawsuits resulting from errors, negligence, or professional misconduct.

3. Home-based Business Insurance

If you plan to operate or manage your bottled water business from your home, inform your home insurance agent. Operating a business from home may impact your existing home insurance policy, and you may need additional coverage.

4. Consult an Insurance Broker

Working with a competent insurance broker is advisable to navigate the complexities of insurance and ensure you have sufficient coverage.

They can guide you in understanding your risks, selecting appropriate policies, and obtaining competitive rates.

Concerns When Seeking Insurance for a Bottled Water Business:

Adequate coverage for customer and public liability risks
Proper protection for employees through workers’ compensation
Protection for your physical assets, including equipment and inventory
Coverage for potential product liability claims
Understanding any implications on existing home insurance policies for home-based businesses

Remember, securing the right insurance coverage is vital to safeguarding your bottled water business.

Assess your specific risks, consult with insurance professionals, and review policies carefully to ensure comprehensive protection against potential losses.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for bottled water business insurance .

16. Select Suppliers

Selecting Suppliers for Your Bottled Water Business

Developing strong relationships with reliable suppliers is crucial for the success of your bottled water business. Consider the following factors when selecting suppliers:

1. Reliability and Trustworthiness

Choose suppliers who are dependable and trustworthy. They should consistently deliver high-quality products and meet agreed-upon deadlines to ensure smooth operations.

2. Competitive Pricing

Look for suppliers who offer competitive prices. This lets you pass on cost savings to your customers, making your bottled water products more attractive and increasing your profit margin.

3. Stock Availability

Ensure your suppliers can consistently provide the necessary stock to meet the demands of your business. Prompt and reliable deliveries are essential to avoid any production or inventory management disruptions.

4. Respectful and Mutually Beneficial Relationships

Treat your suppliers with respect and fairness. Building a mutually beneficial relationship involves ensuring they also benefit financially.

This can foster long-term partnerships and open communication, leading to improved collaboration and shared success.

Remember, selecting the right suppliers is crucial for maintaining a reliable and efficient supply chain for your bottled water business.

Research and evaluate potential suppliers based on their reputation, product quality, pricing, and ability to meet your requirements.

Strong supplier relationships can contribute to your business’s overall growth and sustainability.

For More See, How To Choose a Supplier.

17. Physical Setup

A bottled water business’s physical setup/layout is crucial for efficient operations. The layout should prioritize functionality and convenience, allowing for smooth workflow and easy access to equipment and storage areas.

Consider factors such as production space, storage capacity, labeling stations, quality control areas, and shipping logistics.

An optimized layout ensures streamlined processes, enhances productivity, and promotes a safe working environment.

Setting up appropriate signage is essential for a bottled water business. In addition to installing a prominent main business sign, it is important to place signs in relevant locations, including parking lots, exits, and special areas.

Well-designed signs play a crucial role in directing people, providing clear instructions, and enhancing the overall professionalism of your operation.

Effective signage helps customers navigate your premises easily and creates a positive impression of your business.

Office Setup:

Managing your bottled water business requires dedicated time in the office. An organized office setup is key to maximizing productivity.

Ensure your office has essential tools, including computers, printers, telephones, filing systems, and comfortable furniture.

Create an efficient workspace that allows for effective communication, easy access to important documents, and a comfortable environment for administrative tasks.

A well-equipped and organized office supports smooth business operations, facilitates efficient decision-making, and enables effective management of your bottled water business.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

18. Creating a Website

Having a website for your bottled water business offers numerous benefits. It is a powerful online presence, allowing customers to easily find and learn about your products and services.

A well-designed website showcases your brand, promotes credibility, and builds trust with potential customers. It provides a platform to showcase product information, pricing, and customer testimonials.

Additionally, a website enables online ordering and delivery options, expanding your customer reach.

It also facilitates effective communication, allowing customers to contact you directly, boosting customer engagement, and driving business growth in the digital landscape.

For more, see How to Build a Website for Your Business .

19. Create an External Support Team

Building an External Support Team for Your Bottled Water Business

An external support team of professionals is a valuable resource for your bottled water business. These experts provide valuable advice and services without being on your payroll.

While some professionals may already be part of your network, it’s important to recognize their significance and consider expanding your team.

Engaging Professionals for Specific Needs

Depending on your specific needs, you can engage professionals per project, contractual, or hourly. This allows you to access their expertise without the need for full-time employment.

Consider professionals such as an accountant, a lawyer, a financial advisor, a marketing specialist, technical advisors, and consultants.

Building Professional Relationships

Building professional relationships takes time and effort. Continually work on expanding your network and nurturing these connections.

As your business grows, you can benefit from the support and expertise of your trusted external team.

The Benefits of a Strong Support Team

A strong external support team ensures you have access to the necessary expertise and guidance when needed.

These professionals can assist with financial matters, legal compliance, marketing strategies, and technical challenges.

You can confidently make informed decisions and navigate challenges by leveraging your knowledge and skills.

Remember, developing a strong support team is an ongoing process. Regularly assess your business needs and seek professionals who align with your goals and values.

Collaborating with trusted experts contributes to the success and growth of your bottled water business.

For more, see, Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

Hiring Employees for Your Bottled Water Business

At the initial stages of operating your bottled water business, you may consider handling all tasks yourself to avoid the expense of hiring employees.

This approach can be manageable and cost-effective, especially during the startup phase.

However, as your business grows, you may find it challenging to handle all aspects of management and operations alone.

Hiring employees can greatly improve productivity and allow you to focus on strategic decision-making.

List of Job Positions for a Growing Bottled Water Business:

The following are job positions or outsourced services you may want to consider as your bottled water business grows and becomes successful:

Production Staff: Responsible for bottling, labeling, and quality control processes.
Delivery Drivers: Ensuring timely and efficient delivery of bottled water to customers.
Sales Representatives: Building customer relationships, acquiring new accounts, and increasing sales.
Marketing Specialist: Developing and implementing marketing strategies to promote your brand and products.
Warehouse Manager: Overseeing inventory management, stock rotation, and efficient storage practices.
Customer Service Representative: Handling customer inquiries, resolving issues, and maintaining customer satisfaction.
Financial Manager or Bookkeeper: Managing financial records, accounts payable/receivable, and financial analysis.
Maintenance Technician: Ensuring proper functioning and maintenance of equipment and machinery.
Administrative Assistant: Providing administrative support, managing schedules, and organizing documentation.

Remember, as your bottled water business grows, the workload increases and specialized roles become necessary for smooth operations and continued success.

Evaluate your specific business needs and consider hiring employees or outsourcing services to support your expanding operations effectively.

For more, see, How and When to Hire a New Employee.

Points To Consider

A List of Equipment and Supplies to Consider for a Bottled Water Business:

Equipment for a Bottled Water Business

Water Source: You will need access to a water source, such as a well or natural spring.
Water Purification Systems: To ensure the water is safe for consumption, a purification system that may include filtration, UV sterilization, and reverse osmosis equipment is required.
Bottling Equipment: This includes washing, filling, capping, and labeling machines.
Water Testing Kits: To consistently ensure the water’s quality and safety.
Storage Tanks: For holding the purified water before it’s bottled.
Conveyor Belts: These help move bottles from one station to another during bottling.
Packaging Equipment: You’ll need equipment for packaging bottles into packs or crates for distribution.
Pallet Jacks: These are necessary for moving larger quantities of packaged water around your facility.
Delivery Vehicles: Depending on the size and reach of your business, you might need trucks or vans for distribution.
Cooling and Heating Systems: Depending on your location, you might need to control the temperature in your storage areas.
Office Equipment: Computers, printers, and other office equipment for managing orders, inventory, and other administrative tasks.
Waste Management Systems: Equipment for managing waste and maintaining cleanliness in the production area.

This list gives a general idea of the equipment required for a bottled water business, but your specific needs may vary depending on your business model and local regulations.

Always do your research and seek professional advice if necessary.

Marketing Considerations

Attracting Customers for Your Bottled Water Business

In the bottled water industry, customers are vital for the success of your business. Initially, it can be challenging to attract customers as your operation is new and awareness is limited.

Building a good reputation over time will make it easier to attract customers. With experience and a solid reputation, you can leverage your marketing efforts more effectively.

Marketing your bottled water business is an ongoing process that requires continuous investment. Consider it as a means to raise awareness and capture opportunities whenever they arise.

Investing in effective marketing techniques directly impacts your revenue generation. By implementing strategic marketing campaigns, you can reach your target audience, create brand awareness, and drive customer engagement.

Remember, effective marketing is essential to establish your presence in the market and attract customers to your bottled water business.

Continuously refine your marketing strategies, adapt to changing consumer needs, and seize opportunities to promote your products and services.

See our article How To Get Customers Through the Door

Building Business Partnerships for Your Bottled Water Business

Creating partnerships with other businesses can be a valuable strategy to attract new customers to your bottled water business.

Consider approaching the following businesses to explore collaboration opportunities:

Fitness Centers: Partner with gyms, health clubs, or fitness studios to provide bottled water for their members and offer special promotions or discounts to encourage referrals.
Offices and Workplaces: Establish relationships with local businesses and corporate offices to supply bottled water for employees, meetings, and events. In return, offer referral incentives and customized branding options.
Cafes and Restaurants: Collaborate with cafes, restaurants, and food establishments to offer bottled water as a beverage menu. Provide promotional materials and incentives to encourage them to refer customers to your business.
Event Planners: Forge connections with event planning companies and wedding planners to supply bottled water for their events. Consider offering customized branding options and referral bonuses for each successful event referral.
Health and Wellness Practitioners: Partner with healthcare professionals, nutritionists, and wellness practitioners who promote hydration and healthy lifestyles. Offer educational materials and referral incentives to support their clients’ hydration needs.

When approaching potential partners, emphasize the mutual benefits of collaboration. Consider offering referral fees, co-marketing opportunities, or exclusive promotions to incentivize referrals and strengthen the partnership.

Building strategic partnerships can extend your reach and attract new customers to your bottled water business.

Seek out businesses whose clientele aligns with your target market, and explore creative ways to collaborate and foster mutually beneficial relationships.

Assessing Your Skills for Running a Bottled Water Business

Evaluating your skill set is important to determine if you have the necessary abilities to run a successful bottled water business. Recognizing your strengths and weaknesses allows you to focus on areas that require improvement or consideration for delegation. Remember, if you lack an essential skill, you can learn it or hire someone with expertise in that area.

Essential Skills for a Bottled Water Business Owner:

Entrepreneurial Mindset: Demonstrating a proactive, innovative, and growth-oriented approach to business.
Industry Knowledge: Understanding the bottled water industry, trends, regulations, and consumer preferences.
Business Planning: Developing comprehensive business plans, setting goals, and creating strategies for growth.
Financial Management: Proficiently managing finances, budgeting, tracking expenses, and analyzing financial performance.
Marketing and Sales: Effectively promoting your brand, developing marketing strategies, and driving sales.
Operations Management: Overseeing production processes, inventory management, quality control, and logistics.
Customer Service: Providing excellent customer experiences, addressing inquiries, and resolving issues promptly.
Communication Skills: Articulating ideas clearly, negotiating contracts, and maintaining strong relationships with stakeholders.
Problem-Solving : Identifying challenges, evaluating options, and making informed decisions to overcome obstacles.
Adaptability: Embracing change, navigating market dynamics, and adjusting business strategies as needed.

Remember, as a bottled water business owner, continuously developing and honing these essential skills will contribute to your business’s success and growth.

Seek opportunities for learning and improvement while considering delegating tasks where necessary.

Expert Tips

Benefiting from Expert Tips to Enhance Your Skill Set

Exploring expert tips is invaluable for skill improvement, whether an expert or a novice.

You can discover more efficient approaches and gain fresh perspectives as an expert. As a novice, you can gather numerous tips to enhance your skills and expand your knowledge base.

See the latest search results for expert bottled water tips to gain tips and insights.

Valuable Resources for Your Bottled Water Business

In this section, you will find a compilation of resources that provide access to the latest and most relevant information in the bottled water industry.

These resources are beneficial during the startup phase and when your business is fully operational.

By utilizing these resources, you can gain a deeper understanding of the industry, stay updated on industry trends, and access valuable tips for enhancing your business practices.

They serve as a valuable knowledge base for your growth and success in the bottled water industry.

Trends and Statistics

Gaining Insights from Industry Trends and Statistics in the Bottled Water Business

Examining industry trends and statistics offers valuable insights for a bottled water business. It provides a deeper understanding of market dynamics, consumer preferences, and emerging opportunities.

You can make informed decisions, adapt strategies, and position your business for success in a dynamic marketplace by staying informed.

See the latest search results for trends and statistics related to the bottled water industry.

Bottled Water Associations

Use a professional American writing style. Use simple words. Add Industry Keywords if Appropriate.

Write a neutral 40-word overview of

Trade associations offer numerous advantages, including staying informed about industry news and accessing networking opportunities. These benefits are particularly evident when associations organize events.

See the search results related to bottled water associations.

Top Bottled Water Business

Drawing Inspiration from Established Bottled Water Businesses

Examining established bottled water businesses can spark ideas and insights to identify untapped opportunities within the industry.

It allows you to uncover unique offerings or identify areas for improvement in your business that may have been overlooked. Learning from successful businesses helps shape your own strategies and differentiate your brand.

See the latest search results for the top bottled water businesses.

The Future of the Bottled Water Industry

Unveiling Future Opportunities: Researching the Future of the Bottled Water Industry

Researching the future of the bottled water industry offers significant benefits for aspiring business owners.

It allows you to gain insights into emerging trends, consumer demands, and technological advancements, enabling you to make informed decisions and position your business for long-term success.

See the search results for the future of the bottled water industry.

Gaining Price Insights: Researching Industry Prices for Starting a Bottled Water Business

Researching industry prices provides valuable benefits when launching a bottled water business.

It allows you to understand market pricing trends, determine competitive pricing strategies, and ensure your pricing is competitive while maintaining profitability.

This knowledge helps you make informed decisions and set appropriate product pricing.

See the latest bottled water prices.

Bottled Water Businesses for Sale

Considering the Purchase of an Established Bottled Water Business

Exploring the option of buying an existing bottled water business offers both advantages and disadvantages.

The benefits of acquiring an established business include:

Immediate Revenue: Start earning revenue from the day you take over the business.
Skip the Startup Phase: Bypass the challenges and uncertainties of starting from scratch.
Proven Success: The business has a track record of success, and you know it works.
Financial Insights: Access information on revenue, profit, and expenses before deciding.
Existing Customer Base: Benefit from an established customer base, saving time and effort in acquiring new customers.
Established Reputation: The business has already built a reputation in the market, which can be advantageous.

However, there are also potential disadvantages to consider:

Higher Cost: Purchasing an established business often involves paying a premium due to its goodwill and existing customer base.
Customer Retention : If you intend to make significant changes to the business, there is a risk of losing customers accustomed to the previous operations.
Inherited Reputation: When acquiring a business, you also inherit its existing reputation, which may include both positive and negative aspects.

Even if you don’t find an exact match for a bottled water business for sale, it’s worth exploring similar opportunities within the industry.

Researching available options can provide valuable insights and inform your decision-making process.

Businesses for sale: See the latest results for a bottled water business and others related to this business model.

Franchise Opportunities Related to a Bottled Water

Considering the Purchase of a Bottled Water Franchise

Exploring the option of buying a bottled water franchise offers both advantages and disadvantages. It’s important to carefully evaluate these factors before starting a business.

Additionally, while exploring franchise opportunities, you may discover related options in the bottled water industry that you hadn’t considered.

Proven Business Model: Follow the established plan provided by the corporate office, leveraging their expertise and experience.
Established Reputation and Marketing: Benefit from the franchise’s existing reputation and marketing efforts, giving your business a head start.
Comprehensive Knowledge: Gain thorough insights into every aspect of the business before getting involved.
Corporate Support: Receive ongoing support and guidance from the corporate office to navigate business challenges.
Cost: Purchasing a franchise can involve significant upfront expenses, including fees and other financial obligations.
Limited Autonomy: Major changes require approval from the corporate office, limiting your freedom to make independent decisions.
Approved Products and Services: Operate strictly within the framework of approved products and services defined by the franchise agreement.
Operational Restrictions: Adhere to the operational guidelines and restrictions outlined in the franchise agreement.
Ongoing Franchise Fees: Pay regular franchise fees for your ongoing financial obligations.

Even if you don’t find an exact match for a bottled water business franchise, you can explore franchise opportunities within the same industry using the provided link.

See the latest search results for franchise opportunities related to this industry.

Knowledge Is Power if You Use It!

Harnessing the Power of Knowledge for Your Bottled Water Business

Acquiring knowledge is a powerful tool when effectively utilized in your bottled water business. The internet offers a wealth of information about your industry.

Following the links in the following sections, you can access valuable resources to support your research, guide you through the startup phase, and enhance your business operations.

Stay informed, leverage the available information, and empower your journey to success in the bottled water industry.

A Day in the Life

Insights into the Day-to-Day Life of a Bottled Water Business Owner

Gain valuable tips and insights from industry professionals to understand what to expect in a typical day as a bottled water business owner. This resource provides an overview of the daily responsibilities and operations, offering practical guidance for success in the industry.

See the search results related to a day in the life of bottled water business owners.

Bottled Water Business Owners Interviews

Gaining Valuable Insights from Interviews with Bottled Water Industry Business Owners

Take the time to explore this section, where interviews with experienced business owners in the bottled water industry provide essential information and insights. Look into different perspectives to gain a deeper understanding of the industry and valuable insights into what to expect.

See the search results related to interviews of bottled water business owners.

Bottled Water Publications

Staying Informed with Publications in the Bottled Water Industry

Publications serve as a valuable resource to stay updated with the latest information about the bottled water business.

Explore these publications to access industry news, trends, insights, and best practices, ensuring you stay informed and ahead of the curve.

See the search results for Bottled Water publications.

Bottled Water Forums

Engaging in Bottled Water Forums for Industry Insights

Participating in bottled water forums allows one to join relevant discussions and connect with industry peers.

By actively engaging in these forums, you can foster relationships, gain customer perspectives, and gather valuable insights contributing to your business understanding and growth.

See the latest search results related to Bottled Water forums.

Enhancing Skills and Industry Knowledge through Bottled Water Production Courses

Enroll in courses related to bottled water production to enhance your skillset and stay updated with industry advancements.

These courses offer valuable learning opportunities to improve your capabilities and remain knowledgeable and current in the industry.

See the latest courses related to bottled water production and our management articles to provide insights and tips on managing Your business.

Bottled Water Blogs

Gaining Insights and Industry Updates through Bottled Water Blogs

Subscribing to bottled water blogs offers a valuable source of ideas and industry updates.

By subscribing to multiple blogs and curating the ones that provide value, you create a collection of resources that deliver a constant flow of relevant information to support your business endeavors.

Look at the latest search results for bottled water production blogs to follow.

Staying Current with Bottled Water Industry News

Stay updated with the latest bottled water industry events by following industry news.

Set up alerts to receive notifications whenever new developments are covered by the media, ensuring you stay informed and well-informed.

Bottled Water News

Gaining Valuable Tips and Insights from Bottled Water Industry Videos

Explore videos about the bottled water industry to access helpful tips and insights.

Additionally, take advantage of related videos suggested by YouTube, as they often cover topics you may not have previously considered, expanding your knowledge and understanding.

See the links to YouTube Videos Below.

Videos related to starting a bottled water business can be found here.

Starting a Water Refilling Station Business

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Bottled Water Business Plan Template [Updated 2024]

I. Executive Summary

This Section's Contents

Business Overview

Products served, customer focus, management team, success factors, financial highlights.

[Company Name], located in [insert location here] is a new bottled water company that focuses on providing high-quality, filtered bottled water. The company uses proprietary technology to filter its water and provide the best tasting water in the industry. The company also plans to distribute their bottled water to retail locations throughout the United States.

[Company Name] will provide a variety of different types of bottled water. Products will include mineral water, spring water, purified water, sparkling water, artesian well water and alkaline water.

Products are focused on providing healthy and nutritious beverage options for an individual to achieve maximum hydration.

[Company Name] will primarily serve the residents within a 5 to 10-mile radius of our location. The demographics of these residents are as follows:

195,203 residents
Average income of $46,000
49.3% married
40.5% in Mgt./Professional occupations
Median age: 43 years

[Company Name] is led by [Founder’s Name], a local dietician who runs a private practice in [location]. She has studied nutrition, diet, and exercise and has been running a successful practice for over 20 years. She has written books, journal articles, and presented at numerous health conferences. [Founder] has studied the effects of properly bottled water for health benefits and has developed a proprietary system for filtering water while maintaining all of the crucial vitamins and minerals of well and tap water.

[Company Name] is uniquely qualified to succeed due to the following reasons:

The company will be providing a valuable product to those seeking the most beneficial water source for their active lifestyles.
The company is in a high-volume area that is near to hospitals, schools , gyms, and recreation centers.
The management team has a track record of success in the nutrition industry and is a proven expert in the field.
The pricing model is formulated to be slightly higher than the competition as it is a higher-quality product, but low enough that customers will perceive value when consuming.
[Company Name] will be sold in most grocery stores and convenience stores.

[Company Name] is seeking total funding of $225,000 to open its bottled water manufacturing and distribution company.

Factory design/build-out: $100,000
Equipment and supplies: $75,000
Working capital: $50,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

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Bottled Water Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

How to Start a Bottled Water Business

Bottled water businesses deal in the bottling and distributing of drinking water to consumers. Whether purified, distilled, or natural spring water, your bottled water business will supply your customers with ample hydration. Taking the steps to start your own bottled water business can be a satisfying experience that allows you to make money while also helping your customers achieve a healthy lifestyle.

Learn how to start your own Bottled Water Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a bottled water business by following these 10 steps:

Plan your Bottled Water Business
Form your Bottled Water Business into a Legal Entity
Register your Bottled Water Business for Taxes
Open a Business Bank Account & Credit Card
Set up Accounting for your Bottled Water Business
Get the Necessary Permits & Licenses for your Bottled Water Business
Get Bottled Water Business Insurance
Define your Bottled Water Business Brand
Create your Bottled Water Business Website
Set up your Business Phone System

We have put together this simple guide to starting your bottled water business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

What are the startup and ongoing costs?
Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Bottled Water Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

Your state's business records
Federal and state trademark records
Social media platforms
Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your bottled water business?

Business name generator, what are the costs involved in opening a bottled water business.

Costs for starting a water treatment plant include storage tanks, filling machines, water treatment machines, filters, conveyors, sealers, water sterilizers, water dispensers, bottle loaders, trucks, and employees to work in the plant.

Startup costs can range from $500,000 to $750,000 for a “bare bones” plant. However, some plants may require more capital, up to $1.5 million, or more, depending on the size of your operation.

You will also need a license from the U.S. Food And Drug Administration (FDA). You will also need a permit from your state health department.

Finally, you’ll need a dedicated bottle supplier, a water source, and employees to run your plant. This is a very labor-intensive job.

What are the ongoing expenses for a bottled water business?

Ongoing expenses are extensive. Maintenance on the plant can cost tens of thousands of dollars every year for a small plant, and as much (or more) every month for a medium to large-scale bottled water plant.

Utility costs can also be high, due to the process of purifying and bottling water.

Labor costs are also high, as most employees expect a full-time salary, plus benefits. Liability insurance, health insurance, unemployment insurance, 401(k) matching and administrative services, and worker’s compensation insurance can run tens of thousands of dollars per month.

Who is the target market?

Customers are usually commercial enterprises like local grocery stores. However, some small companies do sell directly to consumers or to businesses.

How does a bottled water business make money?

A bottled water business makes money by charging customers for processing and bottling potable water.

Bottled water has a high markup. If you are selling to grocery stores, you may be able to charge $1 to $2 per bottle, or a flat rate per truckload or pallet. Most companies make arrangements for regular shipments to establish themselves as “anchor customers.” You may or may not sell your products for a lower price to get these deals, but will generally increase revenue as a result.

How much profit can a bottled water business make?

Profits can range between 100% and 500%, or more.

How can you make your business more profitable?

Your business can become even more profitable by entering niche markets such as flavored bottled water, sparkling water, spring water, and mineral water. Some companies have specialty lines of water, which include flavored mineral water, flavored sparkling water, and sports drinks.

Finally, consider offering designer waters, seltzer waters and club soda, and flavored soda.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your bottled water business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

Separates your personal assets from your company's assets, which is necessary for personal asset protection.
Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

Separate personal and business expenses by putting your business' expenses all in one place.
Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

The Food and Drug Administration (FDA) regulates bottled water. FDA regulations for bottled water include Good Manufacturing Practices (GMPs), standards of identity and labeling requirements.

A detailed description of regulation, licensing and labeling requirements can be found here .

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a bottled water business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Bottled Water Business needs and how much it will cost you by reading our guide Business Insurance for Bottled Water Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a bottled water business

Marketing and distribution is key in this business. Your target market should be grocers, vending machine companies and operators, stadiums, event locations, and other large-scale commercial enterprises and operations that need high volume bottled water supplies.

How to keep customers coming back

Make sure you deliver on your promises and be competitive on your pricing. This is a highly commoditized industry. Often, it’s the business that meets deadlines and has the lowest (or at least competitive) pricing that wins.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

This business is perfect for individuals who are passionate about their health or are health conscious and want to run a business that promotes a healthy lifestyle.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a bottled water business?

The day-to-day operations of a plant depend largely on the type of plant you run.

There are many different ways to process bottled water. Spring water is one of the most common. It comes from an underground formation and flows naturally to the earth's surface. Purified drinking water is one that is processed to remove chlorine and other contaminants. Unless your plant processes public sources of water, like municipal drinking water, you are not usually required to disclose where you sourced it.

Natural sparkling water is naturally carbonated water from a spring or well. Mineral water comes from a spring and contains dissolved minerals like magnesium, calcium, sodium, potassium, and silica and bicarbonates. Finally, seltzer water is an FDA-regulated soft drink product.

The day-to-day operations include bringing in water from an outside source and bottling it. During this process, there are many intermediary steps, including sanitising containers, preparing bottles preparing and filtering the water, and setting up packaging protocols to ensure that the water is ready to be shipped.

What are some skills and experiences that will help you build a successful bottled water business?

You will need business experience, contacts in the industry, and a working understanding of how water is purified. No degrees are necessary but you may need special permitting and licensing from the government. Most owners and managers of a bottled water business have extensive management experience, especially in a related industry.

What is the growth potential for a bottled water business?

Growth potential is virtually unlimited. Companies like Nestle own massive water processing and treatment plants where they produce bottled water for countless grocery stores and make billions in profits every year.

Most bottled water plants start life as small or medium-sized plants.

You can grow your business at a rapid pace by taking on outside financing from a bank or venture capital firm. Or, you can grow more organically from sales profits. Growing through leverage (bank loans) has its advantages. For example, your profits are likely to climb quickly on momentum. This can shortcut the time it takes you to grow and meet your revenue growth targets. However, it can also saddle you with creditors who want to see target revenue and profit targets that are too optimistic.

Growing organically is prevents this from happening, but it also slows growth and might prevent you from growing beyond a certain size.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a bottled water business?

Spend time finding a sustainable water source for your operation. Your water source will greatly influence your profits. If you find a source that costs $3 to $5 per 1,000 liters, this is going to result in a higher profit than if you’re paying the same amount for 100 liters of water.

How and when to build a team

You must begin building a team immediately. A bottled water company cannot operate as a solo or one-person company. You will need at least 20 to 50 employees to start, and you should scale up within the first 3 years to at least 50 to 100 employees, or more.

Useful Links

Industry opportunities.

International Bottled Water Association
International Council of Bottled Water Associations
Water to Go Franchise Opportunity

Real World Examples

Lithia Spring Water
The Mountain Valley Spring
Arbor Spring Water

Have a Question? Leave a Comment!

We earn commissions if you shop through the links below. Read more

Bottled Water Business

Back to All Business Ideas

How to Start a Bottled Water Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 13, 2022 Updated on May 7, 2024

Investment range

$6,550 - $15,100

Revenue potential

$130,000 - $416,000 p.a.

Time to build

1 – 3 months

Profit potential

$46,000 - $83,000 p.a.

Industry trend

You drink it every day, but you probably don’t think of water as a business. Well, maybe you should. Bottled water is a massive and fast-growing industry. Sugar-wary consumers increasingly view bottled water as a healthier choice than soft drinks, and safer than tap water. You could start your own bottled water company and tap into this booming market. Starting your own mineral water plant would cost a small fortune, so the smart move is to find a water producer that offers white labeling, which means they’ll let you put your label on their water.

But before you start searching for water, you need to learn the ins and outs of starting a business. Fortunately, this step-by-step guide has all the entrepreneurial insights you need to start building bottled water success.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Starting a bottled water business has pros and cons to consider before deciding if it’s right for you.

Good money — Profit margins on bottled water are fairly high
Flexibility — Run your business from home as a white label company
Hot market — Demand for bottled water is strong
Saturated market — Competition is fierce in the bottled water industry
Partner needed — Finding a white label water company can be challenging

Bottled Water Industry Trends

Industry size and growth.

Industry size and past growth — The global bottled water industry was worth $303 billion in 2022 and it’s been steadily growing.(( https://www.grandviewresearch.com/industry-analysis/bottled-water-market )) The US market share is worth $9.3 billion.(( https://www.ibisworld.com/united-states/market-research-reports/bottled-water-production-industry/ ))
Growth forecast — The global bottled water industry is projected to grow at a CAGR of 5.4% annually by 2032 to reach more than half a trillion dollars.(( https://www.statista.com/outlook/cmo/non-alcoholic-drinks/bottled-water/worldwide ))
Number of businesses — There are 476 bottled water production businesses in the US.(( https://www.ibisworld.com/united-states/market-research-reports/bottled-water-production-industry/ ))
Number of people employed — The US bottled water production industry employs 15,708 people.(( https://www.ibisworld.com/united-states/market-research-reports/bottled-water-production-industry/ ))

Trends and Challenges

Alkaline waters, which have a higher pH level than regular bottled water, are increasingly popular because they are thought to improve energy. The same is true for electrolyte-enhanced water.
New to the market is hydrogen water, made with more hydrogen and thought to increase energy and endurance as well as to provide antioxidants. Though it’s new, it’s increasing in popularity quickly despite its higher price.
Plastic water bottles are piling up in landfills, leading to environmental concerns and increased governmental regulation. This has spurred manufacturers to look for alternative bottling. Many manufacturers are using recycled plastic, but some are moving to cans and paper cartons as better alternatives.
Plastic bottle production in the United States requires about 17.6 million barrels of oil annually, which is of increasing concern due to the current energy situation.

Consumer Spending

Average consumer spend — The average person in the US consumes about 46.5 gallons of bottled water per year.(( https://www.statista.com/statistics/183377/per-capita-consumption-of-bottled-water-in-the-us-since-1999/ ))
Potential customer base — A recent survey shows that 49 million Americans consume bottled water.(( https://tappwater.co/blogs/blog/how-many-people-consume-bottled-water-globally ))
Average prices — Consumers tend to buy bottled water in bulk. The average price for a 24-bottle case is $6.99, while specialty waters sell for up to $15 or more. They are commanding a higher price due to the way they are presenting their water to consumers, creating the impression of more health benefits.(( https://bottledwater.org/bottled-water-prices-advertising/ ))

How Much Does It Cost to Start a Bottled Water Business?

Startup costs for a bottled water business range from $6,500 to $15,000. Your costs will depend on the minimum your manufacturer will allow you to order since the bulk of your startup costs are for your initial inventory.

You could start your search for a manufacturer on this online platform .

How Much Can You Earn From a Bottled Water Business?

bottled water business earnings forecast

The average price for a private-label specialty case of bottled water is about $10. You can either sell your water online on a site like Amazon, or you can try to find local stores that will stock your water. Your profit margin after manufacturing and packaging costs will be around 35%.

In your first year or two, you might sell 250 cases a week, bringing in $130,000 in annual revenue. This would mean nearly $46,000 in profit, assuming that 35% margin. As your brand gains recognition and you get your products into grocery stores, sales could climb to 800 cases per week. At this stage, you’d rent out a distribution center and hire staff, reducing your margin to about 20%. With an annual revenue of $416,000, you’d still have a nice profit of more than $83,000.

What Barriers to Entry Are There?

There are a few barriers to entry for a bottled water business. Your biggest challenges will be:

Finding a manufacturing partner
Competition from established firms

Related Business Ideas

How to Start a Distillery

How to Start a Tea Business

How to Start a Wine Business

Step 2: hone your idea.

Now that you know what’s involved in starting a bottled water business, it’s a good idea to hone your concept in preparation to enter a competitive market.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an Opportunity

Research bottled water businesses in your area to examine their products, price points, and what sells best. You’re looking for a market gap to fill. For instance, maybe the local market is missing a spring water or sachet water company. Sachet water is pre-filtered water heat-sealed in plastic bags instead of bottles.

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as mineral water or purified water.

This could jumpstart your word-of-mouth marketing and attract clients right away.

What? Choose Your Product Line and Define the Product Range

Bottled water companies are legally allowed to offer:

Mineral water from an underground source with naturally occurring trace minerals
Spring water
Well water, artesian well water
Purified water, or treated tap water

You can choose any of those. Your key will be your labeling and how you brand your product. You could decide to offer vitamin or flavored water, but that would move you out of the bottled water category and into the soft drink category and would make production much more difficult.

How Much Should You Charge for Bottled Water?

If you present your water as a high-end specialty water, you can charge about $10 per case. The key to this is in packaging and branding that creates the impression of a superior product. Using phrases like “natural spring water” and giving your bottles a confident, appealing design goes a long way. If you go to Amazon and search for bottled water, you’ll see many ways in which water is presented as high-end and commands prices as high as $15 or even $20.

You should aim for a profit margin of about 35% after manufacturing and packaging costs.

Once you know your costs, you can use our profit margin calculator to determine your markup and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify Your Target Market

Your target market will be broad, but it may tend to be a younger crowd. You can find them on sites like TikTok and Instagram, but you could also advertise on Facebook, LinkedIn, and beyond.

Where? Choose a Location

When selecting a location for a bottled water company, the approach varies depending on whether you have a partner manufacturer or not:

Water source — Prioritize a location near a high-quality, sustainable water source like a spring or well.
Regulatory compliance — Ensure compliance with water extraction and bottling regulations.
Market proximity — Choose a location close to your target market to reduce transportation costs.
Infrastructure and accessibility — Look for adequate infrastructure for bottling and packaging, and good transportation links.
Water source — The same priority for a sustainable, high-quality water source applies.
Manufacturing facilities — You’ll need space for your own bottling and packaging facilities.
Labor availability — Ensure access to a skilled workforce for various operational roles.
Environmental and community impact — Assess and minimize environmental impact and build positive community relations.

In both scenarios, consider the local climate, the potential for natural disasters, and the legal and political environment. Future expansion possibilities and overall costs are also important factors.

Step 3: Brainstorm a Bottled Water Business Name

Here are some ideas for brainstorming your business name:

Short, unique, and catchy names tend to stand out
Names that are easy to say and spell tend to do better
Name should be relevant to your product or service offerings
Ask around — family, friends, colleagues, social media — for suggestions
Including keywords, such as “mineral water” or “spring water,” boosts SEO
Name should allow for expansion, for example, “AquaSource Bottling” over “AquaSource Sparkling Water” or “Coconut Bay Water”
A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Discover over 280 unique bottled water brand name ideas here . If you want your business name to include specific keywords, you can also use our bottled water name generator. Just type in a few keywords, hit Generate, and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.

Find a Domain

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. However, once you pick your company name and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Bottled Water Business Plan

Here are the key components of a business plan:

Executive summary — A concise overview of your bottled water business, highlighting key points and objectives.
Business overview — Detailed information about the bottled water industry, your company’s mission, and its structure
Product and services — Explanation of the types of bottled water you offer, including any unique features or benefits
Market analysis — Examination of the target market for bottled water, considering demographics, trends, and potential growth
Competitive analysis — Assessment of other bottled water companies in the market, identifying strengths, weaknesses, opportunities, and threats
Sales and marketing — Strategies for promoting and selling your bottled water, including distribution channels and advertising plans
Management team — Introduction of key individuals involved in running the business, emphasizing their qualifications and roles
Operations plan — Details on how your bottled water business will operate, covering production, quality control, and distribution
Financial plan — Projections of your business’s financial performance, including income statements, balance sheets, and cash flow forecasts
Appendix — Supplementary materials such as supporting documents, charts, and additional information to enhance the business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!

Choose Where to Register Your Company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to bottled water businesses.

If you’re willing to move, you could really maximize your business! Keep in mind that it’s relatively easy to transfer your business to another state.

Choose Your Business Structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your bottled water business will shape your taxes, personal liability, and business registration requirements, so choose wisely.

Here are the main options:

Sole proprietorship — The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
General partnership — Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
Limited Liability Company (LLC) — Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
C Corporation — Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
S Corporation — This refers to the tax classification of the business but is not a business entity. An S Corp can be either a corporation or an LLC , which just needs to elect this structure for tax status. In an S Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number or EIN. You can file for your EIN online, or by mail/fax. Visit the IRS website to learn more. Keep in mind that, if you’ve chosen to be a sole proprietorship, you can simply use your social security number as your EIN.

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund Your Business

Securing financing is your next step and there are plenty of ways to raise capital:

Bank loans — This is the most common method but getting approved requires a rock-solid business plan and a strong credit history.
SBA-guaranteed loans — The Small Business Administration can act as a guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
Government grants — A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
Friends and family — Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
Crowdfunding — Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
Personal — Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding a bottled water business. You might also try crowdfunding if you have an innovative concept.

Step 8: Apply for Bottled Water Business Licenses and Permits

Starting a bottled water business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your bottled water business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

General liability — The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
Business property — Provides coverage for your equipment and supplies.
Equipment breakdown insurance — Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
Worker’s compensation — Provides compensation to employees injured on the job.
Property — Covers your physical space, whether it is a cart, storefront, or office.
Commercial auto — Protection for your company-owned vehicle.
Professional liability — Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
Business owner’s policy (BOP) — This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business.

Essential Software and Tools

Being an entrepreneur often means wearing many hats — from marketing to sales to accounting — which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.

You may want to use industry-specific software, such as LS Retail , Vend , or Retail Pro , to manage purchasing, inventory, and invoicing.

Popular web-based accounting programs for smaller businesses include Quickbooks , FreshBooks , and Xero .
If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences of filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop Your Website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech savvy, you can hire a web designer or developer to create a custom website for your business.

However, people are unlikely to find your website unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google.

Here are some powerful marketing strategies for your future business:

Website & SEO — Optimize your website and online listings to increase visibility in search results, focusing on bottled water and hydration solutions.
Engaging social media campaigns — Highlight the purity and source of your water on platforms like Instagram and Twitter to engage a health-conscious audience.
Interactive website features — Develop an engaging website that educates visitors on the health benefits and sustainability efforts of your brand.
Health and wellness blogging — Share content on the importance of hydration, water purity, and eco-friendly practices.
Customer testimonials — Utilize positive feedback to build trust and encourage trial of your water.
Hydration stations at events — Set up branded stations at local sports and wellness events to promote your product.
Partnerships with fitness centers — Collaborate with gyms and yoga studios to supply your bottled water, reinforcing a healthy lifestyle image.
Rewards program — Implement a program that rewards repeat purchases with discounts or other incentives.
Targeted advertising campaigns — Reach health-conscious consumers and sustainability advocates through targeted digital ads.
Influencer marketing — Work with health and wellness influencers to amplify the benefits of your water.
Striking branding and packaging — Design distinctive labels and packaging that reflect the quality and values of your brand.
Email marketing — Maintain engagement with your customer base through newsletters that provide hydration tips, company updates, and special promotions.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Today, customers are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your bottled water business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your bottled water business could be:

Refreshing natural spring water to live your healthiest life
Fortifying mineral water so you’re always at your best
Hydrogen water to give you an energy boost

You may not like to network or use personal connections for business gain but your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a bottled water business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in bottled water for years and can offer invaluable insight and industry connections.

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in bottled water. You’ll probably generate new customers or find companies with which you could establish a partnership.

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a bottled water business include:

Distribution center workers — preparing bottled water for shipping
General manager — ordering, accounting
Marketing lead — SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.

Step 13: Run a Bottled Water Business — Start Making Money!

Ready to get in on the action? The bottled water industry is set to double, which means now is the perfect time to create your own bottled water brand. You can start for a relatively low investment if you can find a white-label manufacturer and make a nice return on that investment. You just have to come up with an identity for your water and design your packaging well, and you can bring in some good money.

Now that you understand the business, it’s time to hit the ground running and launch your bottled water business!

Bottled Water Business FAQs

Yes, bottled water has good profit margins. Your key will be to brand your water in a way that is appealing to consumers. You also need to find a reliable manufacturer.

You can find a water company that will produce your water and packaging and put your own brand and label on it.

The United States is the country that buys the most bottled water in the world.

To increase the sales of your bottled water, focus on marketing and branding by highlighting the quality and unique features of your product. Target your advertising efforts to reach your desired market through various channels. Consider product placements and partnerships to increase visibility and availability.

To distribute your bottled water effectively, consider selling through retail stores, online platforms, beverage distributors, direct sales at events and via subscriptions, and B2B partnerships with establishments like restaurants and gyms. This strategy broadens your market reach and simplifies logistics.

This business model is informative and beneficial for entrepreneurs. Many thanks for such a great help.

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Bottled Water Distributor Business Plan (PDF, Excel, Word)

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Starting a Bottled Water Business in South Africa – Business Plan (PDF, Word & Excel)

Posted by BizBolts | All Articles , Business Ideas , Business Plans

Starting a bottled water business in South Africa is very profitable. The food and beverage sector has been growing due to the growth in disposable income, an increase in tourism, and a move towards living healthy lifestyles. The need for safe drinking water has increased the demand for bottled water in South Africa. Educational institutions, private companies, schools, supermarkets, and hotels are always in need of safe drinking water. Thus, setting up a bottled water company is a lucrative business that one can explore. Keep in mind that many South Africans are becoming health conscious when it comes to the food and beverages they consume. More people now demand that their food and beverages should be procured in a sustainable and ethical manner. Also, the food and beverages market in South Africa is very competitive and it has its own identity that matches South African consumers’ needs. This article will outline how to start a bottled water business in South Africa, and the bottled water business plan – PDF, Word, and Excel.

A bottled water business is a lucrative business that has been providing income for many entrepreneurs, but there are some essential factors you need to consider before you venture into this kind of business. Some of these factors include the size of your facilities; location, the various packages you will offer, and the specific types of bottled water you intend to provide, as well as your target market. These factors will be affected by the amount of capital you have. Thus, you should carry out a feasibility study, market research and have a good bottled water business plan before you venture into this kind of business.

Location & Premises

The location of your business is an important decision to make before you start a bottled water business. It’s important that you locate your facilities and offices close to your target market. Consider the amount of road traffic and find an easily accessible location where your potential clients easily travel to. Setting up your bottled water business close to your water source is essential. This will help you in cutting down costs when you source your raw materials and it will also reduce the risk of contamination.

Equipment For A Bottled Water Business

You need various kinds equipment for your bottled water business and the type of equipment you may require will depend on the size of your bottled water facility plus the different types of bottled water you will provide your clients. This could be natural spring water, flavoured water or sparkling water. Some essential equipment for a bottled water company includes water treatment equipment, storage tanks, filling and packaging equipment. You may need to buy delivery vans, depending on your products and services especially if you plan on transporting your bottled water to your customers. It is important to include all of these costs into your bottled water business plan.

Your target niche will determine the type of water you intend to sell. You can sell still water, mineral water, flavoured water, or sparkling water in different sized water bottles ranging from 500ml to 5l bottles. You can sell your bottled water to various clients such as caterers, large scale supermarkets, hotels and schools to name a few. It is advisable to create attractive packages and products that will help you bring customers to your business. It is very important for a bottled water company to source raw materials from the right place whether you intend on using boreholes, or underground spring water. These factors in addition to other important matters should be clearly written in your mineral water business plan.

Staff & Management

As a customer-centric bottled water business, it’s important that you hire employees that are competent and efficient. Your employees should be passionate about their jobs. If you want to hit the ground running it’s better to hire a team of people who have experience in this kind of business. Your staff should be able to do their jobs efficiently on a regular basis. Inexperienced staff members need to go through extensive training before they can be given intricate tasks. Keep in mind that the equipment and machinery used for your bottled company can cause serious injury. Ensure that you take the necessary precautions when operating your facilities.

Depending on the size of your business, the actual number of your staff will vary however, you will need a reasonable number of production workers, packers, general hands, security as well as management. Your bottled water business plan should cater for the salaries and day to day expenses and operations of your business.

Some of the day-to-day operations of this business involve:

Collecting water from its source to the plant
Sanitising the facilities and equipment
Treating water
Filling and packing water into different sized bottles
Serving Customers and doing deliveries
Liaising with /suppliers
Sales and communicating with customers
Managing Staff
Marketing and advertising

It is essential to take great care when you handle bottled water. Beverage contamination can cause health issues. There is need for you to adhere to all industry related health and safety measures in place. These safety measures cover the cleanliness of your environment; how your staff members dress plus how and where your bottled is prepared and stored among other issues. Businesses related to the preparation and serving of food and beverages can be a great risk, that is why adhering to health and regulations is important.

Is A Bottled Water Business A Good Investment?

There is a reasonable number of bottled water companies with a large market share in South Africa. Even though the industry is highly competitive it is still possible for you to open your own bottled water company. Starting your own business can be very expensive, especially if you start small. It is not the kind of business you can run with little equipment but you can start small and grow the business overtime. However, building your own bottled water business from scratch can be challenging but rewarding if done well. Investing in a bottled water business can be a profitable venture, but obviously, this will depend on many factors such as your target market and the kind of bottled water products you intend to provide. The input costs of running a bottled water business varies depending on how you start, it is cheaper if you start small. Whichever way you start, with a bottled water business you can make reasonable profit margins. Apart from the obvious advantages of becoming financially independent and becoming your own boss, operating a bottled water business can be a profitable way of uplifting your community.

Given that the South African market is one of the leading emerging economies on the African continent there is potential for high growth, especially when it comes to the food and beverages sector. This sector has been growing steadily for the past 10 years, thus setting up your business in this sector can be a good investment. Whether you are a young entrepreneur, a professional seeking to start your own business or someone who needs a retirement plan, investing in a mineral water business is something worth considering. Large institutions both public and private such as universities, hospitals and large supermarket chains need bottled water for their customers and staff. There is always a demand for bottled water in the country so setting up your company can be rewarding financially. One thing that can set you apart before investing in any venture is developing a business plan. A well thought out business plan will help you in both the short term and long term when it comes to any investment. There are various risks associated with running a bottled water business, like any other venture, your business plan should clearly outline these risks and ways to minimise them.

PRE-WRITTEN BOTTLED WATER BUSINESS PLAN (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

For an in-depth analysis of the bottled water business in South Africa, purchase our mineral water business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the bottled water business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a bottled water business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the bottled water business plan will lay out all the costs involved in setting up and running the business. The business plan is designed specifically for the South African market.

USES OF THE MINERAL WATER BUSINESS PLAN (PDF, WORD AND EXCEL)

The bottled water business plan can be used for many purposes including:

Raising capital from investors/friends/relatives
Applying for a bank loan
Start-up guide to launch your bottled water company
As a bottled water business project proposal
Assessing profitability of the mineral water business
Finding a business partner
Assessing the initial start-up costs so that you know how much to save
Manual for current business owners to help in business and strategy formulation

CONTENTS OF THE BOTTLED WATER BUSINESS PLAN (PDF, WORD AND EXCEL)

The business plan includes, but not limited to:

Market Analysis
Industry Analysis
5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
Marketing Strategy
Risk Analysis
SWOT & PEST Analysis
Operational Requirements
Operational Strategy
Why some South Africans in the bottled water business fail, so that you can avoid their mistakes
Ways to raise capital to start your bottled water business in South Africa

The Bottled Water Business Plan package consist of 4 files

Bottled Water Business Plan – PDF file (Comprehensive – 109 pages)
Bottled Water Business Plan – Editable Word File (Comprehensive – 109 pages)
Bottled Water Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 51 pages)
Bottled Water Business Plan Automated Financial Statements – (Editable Excel file)

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding. I would have no hesitation of recommending your business plans to other people.

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

Testimonial 7

Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

GET THE BOTTLED WATER BUSINESS PLAN (PDF, WORD AND EXCEL) - R500 Only.

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Click Buy Now below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

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Call/Whatsapp us on +27606334830 for the other payment methods. (Whatsapp us by clicking the link https://wa.me/27606334830 ). Email: [email protected] .

About The Author

BizBolts (Pty) Ltd is a business research company based in Johannesburg, South Africa. We sell prewritten business plans for various industries including livestock production, crop farming and retail businesses. BizBolts also publishes articles on business ideas, business news, business tips, personal finance, and entrepreneur profiles.

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IMAGES

Bottled Water Business Plan
Business plan for a production and bottling of mineral water
Business Plan for Water Sales and Distribution Service
Bottled Water Business Plan [Free Template
💌 Bottled water business proposal. Bottled Water Production Company
27+ Proven Bottled Water Marketing Strategies To Follow

VIDEO

How To Start A Bottled Water CompanyWith Jeffrey Cuffy
How to start bottled water business in Pakistan |Asad Abbas chishti
5 Initial Steps to Launch your Mineral Water Business
CERTIFICATION FOR 20 ZAR. DRINKING WATER BUSINESS
Profit Ratio From Mineral Water Business
how to start a bottled water business, mineral water plant business

COMMENTS

Starting Bottled Water Business Plan (PDF)
Pre-Written Bottled Water Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements. For an in-depth analysis of the bottled water manufacturing business, we encourage you to purchase our well-researched and comprehensive bottled water business plan. We introduced the business ...
Bottled Water Business Plan [Free Template
Writing a bottled water business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and ...
Bottled Water Business Plan Template
Everyday short-term processes include all of the tasks involved in running your bottled water business, including cleaning equipment, taking inventory, ordering new bottles and labels, placing labels on bottles, bottling each bottled water, marketing and promotions, and communicating with clients and customers.
Bottled Water Business Plan [Sample Template]
A Sample Bottled Water Production Business Plan Template. 1. Industry Overview. Bottled water is one commodity that is consumed in all parts of the world and of course those that are in the business of producing bottled water are known to generate sales year in year out if the business is well - managed. As a matter of fact, economic downturn ...
Water Purification and Bottling Business Plan [2024]
A bottled water plant is profitable, provided a strategic business plan is in place. The average bottled water profit margin ranges between 25-30% for small and medium-scale water plants. It can be as high as 60% for large bottle production.
Bottled Water Company Business Plan Template
The bottled water industry is expected to grow over the next five years to over $12 billion in 2030. The growth will be driven by consumer demand for clean, notably pure and reliable water sources. The growth will be driven by the need for safe water in areas where unsafe water is often consumed, leading to illnesses.
The #1 Bottled Water Business Plan Template & Guidebook
How to Write a Bottled Water Business Plan in 7 Steps: 1. Describe the Purpose of Your Bottled Water Business. The first step to writing your business plan is to describe the purpose of your bottled water business. This includes describing why you are starting this type of business, and what problems it will solve for customers.
PDF Bottled Water Business Plan Business Plan Example
2027-28. Help tip Bottled Water Business Plan. Determine and mention your business's break-even point—the point at which your business costs and revenue will be equal. This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
How to write a business plan for a bottled water brand?
The written part of a bottled water brand business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.
How to Start a Profitable Bottled Water Business [11 Steps]
Website. 5. Acquire necessary licenses and permits for bottled water. Starting a bottled water business requires adherence to various regulations to ensure product safety and compliance with local, state, and federal laws. Before beginning operations, it is crucial to acquire the necessary licenses and permits.
How to Start a Bottled Water Business Using This Guide
Below are three sample financial lists designed to give you a general idea of the expenses and revenues you might expect when starting and running a bottled water production business in the USA. Sample Startup Costs for a Bottled Water Business. Water Sourcing Rights: $5,000. Bottling Equipment: $50,000.
Bottled Water Business Plan Template [Updated 2024]
Financial Highlights. [Company Name] is seeking total funding of $225,000 to open its bottled water manufacturing and distribution company. Factory design/build-out: $100,000. Equipment and supplies: $75,000. Working capital: $50,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even.
How to Start a Bottled Water Business
STEP 2: Form a legal entity. The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation. Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your bottled water business is sued.
PDF DRAFT: January 26, 2021 International Bottled Water Association 2021
International Bottled Water Association 2021 Annual Business Plan and Key Performance Indicators The International Bottled Water Association's 2021 Annual Business Plan establishes key priorities and primary goals for the year. It is based on, and consistent with, the current IBWA Strategic Plan. The purpose of the Annual Business Plan is to help
How to Start a Successful Bottled Water Business in 2024
Step 5: Register Your Business. Registering your business is an absolutely crucial step — it's the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running. Plus, registration is exciting because it makes the entire process official.
Sample Bottled Water Production Business Plan
Water bottling plants for treatment, filtering, filling machines, conveyors, sterilizers, bottle loaders, dispensing machines, and sealers will be required. These can be acquired in different grades depending on the financial capacity of the entrepreneur. 5. STORAGE TANKS: These are also essential in production.
Water Purification Business Plan Example
At $0.0036 per gallon, this comes to $8.87, or $0.444 per cu ft of resin serviced. Sewer. Assuming all the water goes down the sewer with a minimal need for balancing chemicals, at $0.0032 per gallon, this comes to $0.4027 per cu ft of resin serviced. Per cu ft of mixed bed. $1.39 of acid and $1.10 of caustic soda.
Free Water Purification Business Plan Template + Example
Water Purification Business Plan Template Download this free water purification business plan template, with pre-filled examples, to create your own plan. ... Download as PDF Finish your business plan with confidence. Step-by-step guidance and world-class support from the #1 business planning software. Get 50% off LivePlan Now ...
Bottled Water Distribution Business Plan [Sample Template]
A Sample Bottled Water Distribution Business Plan Template. 1. Industry Overview. Consumption of bottled water has risen tremendously globally over the last decade and is bound to continue to rise according to research. Bottled water have been known to be packaged in plastic or glass bottles and further categorization shows that bottled water ...
Bottled Water Manufacturer Business Plan
Bottled Water Manufacturer Business Plan - Free download as PDF File (.pdf), Text File (.txt) or view presentation slides online.
Bottled Water Distributor Business Plan (PDF, Excel, Word)
Description. This business plan provides a blueprint for how to start and manage your Bottled Water Distributor business. Our detailed research and analysis, including interviews with entrepreneurs and stakeholders, will ensure that you plan your future business for success. A business plan is used for various purposes including to (a) Raise ...
Starting a Bottled Water Business in South Africa
PRE-WRITTEN BOTTLED WATER BUSINESS PLAN (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS. For an in-depth analysis of the bottled water business in South Africa, purchase our mineral water business plan. We decided to introduce the business plans after noting that many South ...
How to Start a Water Bottle Business With Print on Demand
If you're tired of the traditional 9-to-5 grind, starting a water bottle business may be the perfect solution. With Print on Demand (POD), anyone can start their own business without startup costs or the hassle of handling order fulfillment, inventory, or shipping.. This article covers all the steps of starting a water bottle business with POD, from conducting market analysis and selecting a ...
Abdulmalik Aqua Jimma Bottled Water Distributor Business Plan
Aqua Jimma Mineral Water will be a bottled water distribution business located in Agaro, Ethiopia. It will bottle and distribute various sizes of mineral water to homes, hotels, restaurants, shops, and cafes. The business aims to obtain 150,000 Birr in external equity to purchase licenses, insurance, delivery trucks, and fund initial advertising. It will differentiate itself through quality ...

Starting Bottled Water Business Plan (PDF)

Market Research

Location, Premises And Equipment

Types Of Bottled Water

Mineral Water

Spring Water

Purified Water

Sparkling Water

Flavoured Water

Staff And Management

Customer Segmentation

Type Of Bottled Water

Distribution Channel

Marketing Plan

Approaches For Bottled Water Business

Pre-Written Bottled Water Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

Uses of the Mineral Water Business Plan (PDF, Word And Excel)

Contents of the Bottled Water Business Plan (PDF, Word And Excel)

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Testimonial 5

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Executive Summary

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Water Purification and Bottling Business Plan Template

Water purification and bottling business plan for starting your own business

Executive Summary

2.2 Management of water purification and bottling business

2.3 Customers of water purification and bottling business

2.4 Business Target

Company Summary

3.2 Why the water purification and bottling business is being started

3.3 How the water purification and bottling business will be started

Services of water purification and bottling business

Marketing Analysis of water purification and bottling business

5.1 Market Trends

5.2 Marketing Segmentation

Business plan for investors

5.2.2 Restaurants

5.2.3 Event Planners

5.2.4 Retailers

5.3 Business Target

5.4 Product Pricing

Marketing Strategy of water purification and bottling business

6.1 Competitive Analysis

6.2 Sales Strategy

6.3 Sales Monthly

7.1 Company Staff

7.2 Average Salary of Employees

8.1 Important Assumptions