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Preparation

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, or responsible business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and national or international norms. With some models, a firm’s implementation of CSR goes beyond compliance and engages in “actions that appear to further some social good, beyond the interests of the firm and that which is required by law.” The aim is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions. CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others.

Every year, Reputation Institute , a private global consulting firm based in New York, invites about 47,000 consumers, across fifteen markets, to participate in a study that ranks the world’s one hundred most reputable companies—all multinational businesses with a global presence. One of their recent studies found that 42 percent of how people feel about a company is based on their perceptions of the firm’s corporate social responsibility (CSR).

  • Select a company (domestic or international) that will be the basis for your research.
  • Research the company’s record in the area of CSR. Be sure to look at both their domestic and well as international reputation.
  • A good place to begin your research is the LibGuide at Rutgers University: http://libguides.rutgers.edu/csr
  • A brief (one-paragraph) summary of the business you selected.
  • According to your research, how does the company rank with regard to CSR? Be sure to provide a source for this ranking!
  • Describe specific examples of corporate actions that resulted in this company’s ranking.
  • Does a company’s approach to CSR influence your purchasing decisions? Why or why not?

DO NOT write your paper as a series of answers to these numbered questions. This assignment should follow the written assignment guidelines for the course. Be sure to include APA-formatted citations of the Web sites or other sources you used for your research.

MGMT-1010: Introduction to Business Copyright © by Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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15.22: Assignment- Business Ethics and Corporate Social Responsibility

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Open Pedagogy Assignments are assignments in which students use their agency and creativity to create knowledge artifacts that can support their own learning, their classmates’ learning, and the learning of students around the world. (See this peer-reviewed article for more details.) The assignment on this page is aligned to the learning outcomes of Introduction to Business and we’ve identified the module where the reading appears. All of the assignments can be created with a cell phone camera or any video recording device, Google or Word documents, and your learning management system.

Learning Objectives

  • Give examples of corporate social responsibility

In the module on Business Ethics and Corporate Social Responsibility (CSR), there is a case study on TOMS shoes. For this assignment, you are going to work with a small group to hunt down useful links and resources for your fellow students about other businesses who may fit into the same CSR. This work will become a living document that future students will use. Think of your audience as friends who have never heard of the company of your choice.

  • In your own words, summarize the business’ mission statement. You can take a look at TOMS website as an example of what to look for in your research.
  • Does your business of choice reflect the values of a social entrepreneur? If so, why? If not, why? Cite specifics from the business’ website.

A Note To Teachers: Use the case study in the course as a way to scaffold your students’ discussions and research. You may want to break your students into groups and let them work on their own document that you will eventually create into one document. Over time, it may be useful to have students check to see if businesses have changed their practices for better or for worse. We chose the TOMS example because they’ve changed their charitable focus as they’ve become more successful.

Contributors and Attributions

  • Open Pedagogy Assignment: Business Ethics and Corporate Social Responsibility. Authored by : Lumen Learning . Provided by : Lumen Learning. License : CC BY: Attribution

Chapter 6: Business Ethics and Corporate Social Responsibility

Assignment: corporate social responsibility, preparation.

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, or responsible business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and national or international norms. With some models, a firm’s implementation of CSR goes beyond compliance and engages in “actions that appear to further some social good, beyond the interests of the firm and that which is required by law.” The aim is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions. CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others.

Every year, Reputation Institute , a private global consulting firm based in New York, invites about 47,000 consumers, across fifteen markets, to participate in a study that ranks the world’s one hundred most reputable companies—all multinational businesses with a global presence. One of their recent studies found that 42 percent of how people feel about a company is based on their perceptions of the firm’s corporate social responsibility (CSR).

  • Select a company (domestic or international) that will be the basis for your research.
  • Research the company’s record in the area of CSR. Be sure to look at both their domestic and well as international reputation.
  • A good place to begin your research is the LibGuide at Rutgers University: http://libguides.rutgers.edu/csr
  • A brief (one-paragraph) summary of the business you selected.
  • According to your research, how does the company rank with regard to CSR? Be sure to provide a source for this ranking!
  • Describe specific examples of corporate actions that resulted in this company’s ranking.
  • Does a company’s approach to CSR influence your purchasing decisions? Why or why not?

DO NOT write your paper as a series of answers to these numbered questions. This assignment should follow the written assignment guidelines for the course. Be sure to include APA-formatted citations of the Web sites or other sources you used for your research.

  • Assignment: Corporate Social Responsibility. Authored by : Linda Williams and Lumen Learning. License : CC BY-SA: Attribution-ShareAlike
  • Corporate Social Responsibility. Provided by : Wikipedia. Located at : https://en.wikipedia.org/wiki/Corporate_social_responsibility . License : CC BY-SA: Attribution-ShareAlike
  • NOC:Corporate social responsibility (Video) 
  • Co-ordinated by : IIT Kharagpur
  • Available from : 2017-06-08
  • Intro Video
  • Lecture 1 : Introduction to the Course
  • Lecture 2 : What is CSR?
  • Lecture 3 : Why CSR?
  • Lecture 4 : Theories of CSR
  • Lecture 5 : Theories of CSR (Contd.)
  • Lecture 6 :Theories of CSR (Contd.)
  • Lecture 7 : Evolution of CSR
  • Lecture 8 : Evolution of CSR (Contd.)
  • Lecture 9 : CSR-Global Timeline
  • Lecture 10 : CSR-Global Timeline (Contd.)
  • Lecture 11 : CSR in India
  • Lecture 12 : CSR in India (Contd.)
  • Lecture 13 : Who are Stakeholders?
  • Lecture 14 : The Stakeholder Approach
  • Lecture 15 : Stakeholders and CSR
  • Lecture 16 : Stakeholders Theory Perspectives
  • Lecture 17 : Stakeholder Theory in Action
  • Lecture 18 : Stakeholder Identification
  • Lecture 19 : Stakeholder Salience
  • Lecture 20 : Stakeholder Management
  • Lecture 21: Stakeholder Dialogue
  • Lecture 22 : Management of Stakeholder Diaglogue
  • Lecture 23 : Planning of CSR Activities: Responsibility Paradigms
  • Lecture 24 : CSR Design and Implementation: Stakeholder Integration
  • Lecture 25 : CSR Design and Implementation: Stakeholder Integration (Contd.)
  • Lecture 26 : CSR Activities: Corporate Social Performance
  • Lecture 27 : CSR Design and Implementation: CSR Process
  • Lecture 28 : CSR Activities
  • Lecture 29 : Bases for Evaluation of CSR Activities
  • Lecture 30 : Measurement of CSR: Sustainability Indexes
  • Lecture 31: An Example of CSR Evaluation: RobecoSAM Sustainability Index
  • Lecture 32 : CSR in India
  • Lecture 33 What is Corporate Governance?
  • Lecture 34 Theories of Corporate Governance
  • Lecture 35 Why Corporate Governance?
  • Lecture 36 Models and Systems of Corporate Governance
  • Lecture 37 Implementing Corporate Governance
  • Lecture 38 Board of Directors
  • Lecture 39 Board of Directors (Contd.)
  • Lecture 40 Principles of Corporate Governance
  • Lecture 41 Corporate Governance and Corporate Social Responsibility
  • Lecture 42 Corporate Governance and Corporate Social Responsibility (Contd.)
  • Lecture 43 : What is Corporate Citizenship?
  • Lecture 44 : Stages of Corporate Citizenship
  • Lecture 45 : Why Corporate Citizenship?
  • Lecture 46 : Corporate Citizenship and CSR
  • Lecture 47 : What is Sustainable Development?
  • Lecture 48 :Corporate Sustainability and CSR
  • Lecture 49 : Integration of Corporate Sustainability with CSR
  • Lecture 50 : Integration of Corporate Sustainability with CSR (Contd.)
  • Lecture 51 : SDG Compass
  • Lecture 52 : SDG Compass (Contd.)
  • Lecture 53 : CSR Public Policies: Lessons from Europe
  • Lecture 54 : CSR Public Policies: Lessons from Europe (Contd.)
  • Lecture 55 : Consumer Social Responsibility (CnSR)
  • Lecture 56 : Corporate Social Irresponsibility (CSiR)
  • Lecture 57 : Future of CSR
  • Lecture 58 : Wrap-Up
  • Live Session 09-02-2021
  • Live Session 30-09-2021
  • Live Session 18-09-2019
  • Live Session 23-09-2019
  • Watch on YouTube
  • Assignments
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Video Transcript:

Module NameDownload
noc19_mg53_assignment_Week_1
noc19_mg53_assignment_Week_2
noc19_mg53_assignment_Week_3
noc19_mg53_assignment_Week_4
noc19_mg53_assignment_Week_5
noc19_mg53_assignment_Week_6
noc19_mg53_assignment_Week_7
noc19_mg53_assignment_Week_8
Sl.No Chapter Name MP4 Download
1Lecture 1 : Introduction to the Course
2Lecture 2 : What is CSR?
3Lecture 3 : Why CSR?
4Lecture 4 : Theories of CSR
5Lecture 5 : Theories of CSR (Contd.)
6Lecture 6 :Theories of CSR (Contd.)
7Lecture 7 : Evolution of CSR
8Lecture 8 : Evolution of CSR (Contd.)
9Lecture 9 : CSR-Global Timeline
10Lecture 10 : CSR-Global Timeline (Contd.)
11Lecture 11 : CSR in India
12Lecture 12 : CSR in India (Contd.)
13Lecture 13 : Who are Stakeholders?
14Lecture 14 : The Stakeholder Approach
15Lecture 15 : Stakeholders and CSR
16Lecture 16 : Stakeholders Theory Perspectives
17Lecture 17 : Stakeholder Theory in Action
18Lecture 18 : Stakeholder Identification
19Lecture 19 : Stakeholder Salience
20Lecture 20 : Stakeholder Management
21Lecture 21: Stakeholder Dialogue
22Lecture 22 : Management of Stakeholder Diaglogue
23Lecture 23 : Planning of CSR Activities: Responsibility Paradigms
24Lecture 24 : CSR Design and Implementation: Stakeholder Integration
25Lecture 25 : CSR Design and Implementation: Stakeholder Integration (Contd.)
26Lecture 26 : CSR Activities: Corporate Social Performance
27Lecture 27 : CSR Design and Implementation: CSR Process
28Lecture 28 : CSR Activities
29Lecture 29 : Bases for Evaluation of CSR Activities
30Lecture 30 : Measurement of CSR: Sustainability Indexes
31Lecture 31: An Example of CSR Evaluation: RobecoSAM Sustainability Index
32Lecture 32 : CSR in India
33Lecture 33 What is Corporate Governance?
34Lecture 34 Theories of Corporate Governance
35Lecture 35 Why Corporate Governance?
36Lecture 36 Models and Systems of Corporate Governance
37Lecture 37 Implementing Corporate Governance
38Lecture 38 Board of Directors
39Lecture 39 Board of Directors (Contd.)
40Lecture 40 Principles of Corporate Governance
41Lecture 41 Corporate Governance and Corporate Social Responsibility
42Lecture 42 Corporate Governance and Corporate Social Responsibility (Contd.)
43Lecture 43 : What is Corporate Citizenship?
44Lecture 44 : Stages of Corporate Citizenship
45Lecture 45 : Why Corporate Citizenship?
46Lecture 46 : Corporate Citizenship and CSR
47Lecture 47 : What is Sustainable Development?
48Lecture 48 :Corporate Sustainability and CSR
49Lecture 49 : Integration of Corporate Sustainability with CSR
50Lecture 50 : Integration of Corporate Sustainability with CSR (Contd.)
51Lecture 51 : SDG Compass
52Lecture 52 : SDG Compass (Contd.)
53Lecture 53 : CSR Public Policies: Lessons from Europe
54Lecture 54 : CSR Public Policies: Lessons from Europe (Contd.)
55Lecture 55 : Consumer Social Responsibility (CnSR)
56Lecture 56 : Corporate Social Irresponsibility (CSiR)
57Lecture 57 : Future of CSR
58Lecture 58 : Wrap-Up
Sl.No Chapter Name English
1Lecture 1 : Introduction to the Course
2Lecture 2 : What is CSR?
3Lecture 3 : Why CSR?
4Lecture 4 : Theories of CSR
5Lecture 5 : Theories of CSR (Contd.)
6Lecture 6 :Theories of CSR (Contd.)
7Lecture 7 : Evolution of CSR
8Lecture 8 : Evolution of CSR (Contd.)
9Lecture 9 : CSR-Global Timeline
10Lecture 10 : CSR-Global Timeline (Contd.)
11Lecture 11 : CSR in India
12Lecture 12 : CSR in India (Contd.)
13Lecture 13 : Who are Stakeholders?
14Lecture 14 : The Stakeholder Approach
15Lecture 15 : Stakeholders and CSR
16Lecture 16 : Stakeholders Theory Perspectives
17Lecture 17 : Stakeholder Theory in Action
18Lecture 18 : Stakeholder Identification
19Lecture 19 : Stakeholder Salience
20Lecture 20 : Stakeholder Management
21Lecture 21: Stakeholder Dialogue
22Lecture 22 : Management of Stakeholder Diaglogue
23Lecture 23 : Planning of CSR Activities: Responsibility Paradigms
24Lecture 24 : CSR Design and Implementation: Stakeholder Integration
25Lecture 25 : CSR Design and Implementation: Stakeholder Integration (Contd.)
26Lecture 26 : CSR Activities: Corporate Social Performance
27Lecture 27 : CSR Design and Implementation: CSR Process
28Lecture 28 : CSR Activities
29Lecture 29 : Bases for Evaluation of CSR Activities
30Lecture 30 : Measurement of CSR: Sustainability Indexes
31Lecture 31: An Example of CSR Evaluation: RobecoSAM Sustainability Index
32Lecture 32 : CSR in India
33Lecture 33 What is Corporate Governance?
34Lecture 34 Theories of Corporate Governance
35Lecture 35 Why Corporate Governance?
36Lecture 36 Models and Systems of Corporate Governance
37Lecture 37 Implementing Corporate Governance
38Lecture 38 Board of Directors
39Lecture 39 Board of Directors (Contd.)
40Lecture 40 Principles of Corporate Governance
41Lecture 41 Corporate Governance and Corporate Social Responsibility
42Lecture 42 Corporate Governance and Corporate Social Responsibility (Contd.)
43Lecture 43 : What is Corporate Citizenship?
44Lecture 44 : Stages of Corporate Citizenship
45Lecture 45 : Why Corporate Citizenship?
46Lecture 46 : Corporate Citizenship and CSR
47Lecture 47 : What is Sustainable Development?
48Lecture 48 :Corporate Sustainability and CSR
49Lecture 49 : Integration of Corporate Sustainability with CSR
50Lecture 50 : Integration of Corporate Sustainability with CSR (Contd.)
51Lecture 51 : SDG Compass
52Lecture 52 : SDG Compass (Contd.)
53Lecture 53 : CSR Public Policies: Lessons from Europe
54Lecture 54 : CSR Public Policies: Lessons from Europe (Contd.)
55Lecture 55 : Consumer Social Responsibility (CnSR)
56Lecture 56 : Corporate Social Irresponsibility (CSiR)
57Lecture 57 : Future of CSR
58Lecture 58 : Wrap-Up
Sl.No Language Book link
1English
2BengaliNot Available
3GujaratiNot Available
4HindiNot Available
5KannadaNot Available
6MalayalamNot Available
7MarathiNot Available
8TamilNot Available
9TeluguNot Available

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