Resume Worded   |  Career Strategy

14 content marketing manager cover letters.

Approved by real hiring managers, these Content Marketing Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Content Marketing Manager Roles

Table of contents

  • Content Marketing Manager
  • Senior Content Marketing Manager
  • Senior Content Marketing Specialist
  • Senior Content Strategist
  • Content Marketing Specialist
  • Content Marketing Coordinator
  • Alternative introductions for your cover letter
  • Content Marketing Manager resume examples

Content Marketing Manager Cover Letter Example

Why this cover letter works in 2024, quantifiable achievements.

Showcasing specific, quantifiable achievements not only demonstrates your past success but also indicates your potential to deliver similar results in the new role. Make sure to highlight your top accomplishments with numbers and percentages to catch the reader's attention.

Highlighting Relevant Skills

Mentioning a specific skill, like being a certified Scrum Master, showcases your ability to excel in the role and sets you apart from other candidates. By linking these skills to the company's needs, you demonstrate how you can contribute to their ongoing success.

Showcasing Specific Results

When you detail your previous role's accomplishments as explicitly as you did in this cover letter, it shows you're someone who understands and appreciates the importance of metrics and results. It also gives me, the hiring manager, an idea of what you could potentially bring to our team. It's one thing to say you can do something, it's another to prove you've done it before and achieved significant results.

Show how you've improved past workplaces

Your past accomplishments are a strong indication of what you can bring to the table in the future. You nailed this by showing how you transformed a blog into a leading industry resource and increased visitor numbers significantly.

Explain your unique selling point

By stating how you increased customer engagement through storytelling and data-driven content, you've shown that you understand the complexities of the industry and have a proven method to engage your audience. This sells your unique expertise, adding weight to your application.

Express your appreciation for the company's work

It's important to show you understand and admire the company you're applying to. Here, you've done well by praising Google's efforts to make complex technology relatable and exciting. This shows you're aligned with their mission and understand their brand ethos.

Be clear about what you can bring to the company

You've beautifully summed up your value proposition here, talking about combining technical proficiency with storytelling skills. This assertion helps recruiters visualize how you'll fit within the company and contribute to their goals.

End on a warm and professional note

Ending your letter with 'Warmest regards' gives it a personal touch, and shows appreciation for the recruiter's time. This leaves a positive impression and can set the tone for any subsequent communication.

Show your early engagement

Talking about how Canva's Instagram feed drew you in highlights your genuine interest and early engagement with the company. This shows me you're not just looking for any job, but you're passionate about what Canva does.

Highlight your results

Mentioning specific achievements, like increasing organic traffic and lead generation, shows me you understand what success looks like in content marketing. This is exactly what hiring managers want to see: real, measurable outcomes from your efforts.

Emphasize your analytical skills

Describing how you've used data to inform content strategies and achieve results tells me you're not just creative but also analytical. This balance is crucial for a successful content marketing manager.

Connect passion with experience

Expressing excitement about combining storytelling with data-driven marketing makes you stand out as a well-rounded candidate. It tells me you're ready to apply both your passion and your skills to contribute to our mission.

End with enthusiasm

Concluding your letter with anticipation about joining the team injects a positive, forward-looking energy into your application. It makes me excited about the possibility of working with you.

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Connect with the company's philosophy

Showing admiration for the company's approach suggests you're already in tune with their culture and goals, making you a compelling candidate.

Demonstrate your impact with data

Using hard numbers to illustrate your achievements gives hiring managers a clear picture of your potential contribution to their team.

Emphasize storytelling and thought leadership

Highlighting your storytelling skills and the ability to demystify complex topics signifies you can captivate and educate your audience effectively.

Share your strategic and relational skills

Mentioning your knack for data-driven strategies and stakeholder relationships shows you're both analytical and personable, key traits for a content marketing manager.

Show enthusiasm for the role and company

Concluding with a note of thanks and eagerness to discuss your fit further demonstrates professionalism and genuine interest in the position.

Show your passion for content marketing trends

Expressing enthusiasm for the industry's trends demonstrates you are engaged and proactive in your learning. It's crucial for a content marketing manager role, where staying ahead of trends can significantly impact strategy.

Highlight successful content strategies

Discussing your achievements with hard numbers shows you understand what success looks like in content marketing and have a track record of achieving it. This gives confidence you can replicate this success.

Demonstrate social media campaign wins

Sharing specific outcomes from social media campaigns illustrates your ability to engage audiences effectively. This skill is valuable in a content marketing manager role, where social media often plays a key part in the strategy.

Emphasize collaboration and team values

Mentioning your excitement to work with a team shows you value collaboration and are eager to contribute to a collective goal. It's a good trait for someone looking to join a team-oriented environment.

Express eagerness to contribute

Ending on a note of eagerness to discuss your potential contribution personalizes your application and shows you're proactive about making an impact.

Senior Content Marketing Manager Cover Letter Example

Demonstrating impact.

By highlighting a specific campaign you spearheaded that led to a significant increase in user engagement, you're not just bragging about your accomplishments. You're illustrating your ability to make a measurable impact, which is exactly what employers want to see. This tells me that you have the skills and knowledge to create content that resonates with users and drives engagement.

Senior Content Marketing Specialist Cover Letter Example

Highlight your innovative approach.

You demonstrated how you introduced a novel content mix that led to increased web traffic and lead generation. This gives the recruiter an idea of your creativity and ability to think outside the box, which is essential in content marketing roles.

Emphasize your track record of success

By stating your achievements, you are showing that you have a history of successful strategy execution. This makes your claims more believable and compelling.

Show that you understand the company

By expressing admiration for Adobe's approach to marketing, you're showing that you've done your research and understand their brand. This kind of insightfulness can make you a more attractive candidate.

Express enthusiasm and alignment with the company

Stating your desire to combine your passion for storytelling with Adobe’s innovative spirit shows that you're enthusiastic about the role and see yourself as a good fit for the company. This can help you stand out from other candidates who may not express such alignment.

Express eagerness for further discussion

Looking forward to discussing your potential contribution to Adobe's initiatives shows your willingness to engage further. This not only shows your eagerness but also leaves the door open for dialogue, which is a smart move.

Share admiration for creative content campaigns

Highlighting your appreciation for a company's creative efforts shows you have a keen eye for quality content and understand what makes marketing effective.

Quantify achievements in lead generation

Providing specific results from your initiatives, like webinar conversion rates, proves your strategies drive tangible outcomes. This is compelling evidence of your expertise in content marketing.

Blend data and creativity in marketing

Emphasizing your ability to merge analytics with storytelling showcases a balanced skill set that's highly sought after in content marketing specialists.

Showcase results from content hubs

Demonstrating your success in creating engaging hubs that drive traffic and conversions highlights your strategic and executional skills in building effective content ecosystems.

Communicate your desire to innovate

Your closing sentiment should convey a strong desire to bring your skills to the team and push the boundaries of what's possible in content marketing.

Senior Content Strategist Cover Letter Example

Show your long-term engagement.

Talking about how you've been a long-time reader of HubSpot's blog showcases your sustained interest in the company. It suggests that you're already aligned with our mission and values, which is a big plus.

Detail your strategic impact

Providing specifics about the content hub you developed and its impact on traffic and conversion rates shows me you're capable of executing high-impact projects. This kind of strategic thinking and focus on results is what we look for in a senior content strategist.

Highlight your data-driven approach

Your experience with leveraging data and analytics to guide content decisions demonstrates a critical skill for a senior content strategist. It assures me you can make informed decisions that drive success.

Underline the importance of audience understanding

Emphasizing the combination of a data-driven approach with deep audience insights shows you know the key to developing successful content strategies. This insight into your strategic process is invaluable.

Show eagerness to contribute

Ending your cover letter with a note of thanks and anticipation to discuss how you can contribute positions you as a humble yet confident candidate. It makes me intrigued to learn more about what you can bring to our team.

Show your alignment with the company mission

Sharing how a job or company's mission resonates with you is a powerful way to start. It shows you have done your homework and are not just looking for any job, but a place where your values and skills align.

Highlight significant achievements

Detailing a major accomplishment, like increasing traffic or improving domain authority, with specific numbers grabs attention. It's a clear indicator of your ability to produce measurable results, a key skill for any senior content strategist.

Express your attraction to the company culture

Mentioning what draws you to the company, such as a culture of innovation, demonstrates your interest in more than just the role. It shows you're looking to contribute to and grow within the company, making you a more attractive candidate.

Demonstrate your passion and potential impact

Linking your passion for your work with how you can impact the company positively is compelling. It suggests that you're not just qualified but also eager to bring your enthusiasm and insight to their team.

Close with a polite call to action

Ending your cover letter by thanking the reader and expressing desire for a discussion is polite and proactive. It puts the ball in their court, encouraging them to take the next step.

Content Marketing Specialist Cover Letter Example

Show your content marketing passion.

Talking about how a company's work has influenced you is a strong start. It shows you understand and value their approach, making you a potentially good fit.

Quantify your content strategy success

Sharing specific results from your strategies, such as traffic and signup increases, demonstrates your ability to achieve goals and make a real difference.

Highlight your skills across platforms

Detailing your experience with various content formats and platforms underlines your versatility and ability to engage different audience segments.

Understand and adapt to audience needs

Success in content marketing depends on adapting to what the audience wants. Highlighting this skill shows you're strategic and customer-oriented.

Ending your letter by aligning your experience with the company's mission indicates you're not just looking for any job, but the right fit where you can make an impact.

Connect with the company's vision

Starting your cover letter by reflecting on the company's innovative approach and your shared values sets a strong foundation. It indicates that you're not just after any job but are specifically interested in what makes this company stand out.

Showcase your relevant experience

Describing your experience with specific examples, like leading a successful content strategy that increased engagement, shows you have the skills and experience to hit the ground running. It's a persuasive way to assert your capability in content marketing.

Highlight your interest in company-specific initiatives

Expressing your admiration for specific projects or technologies the company is working on, such as conversational AI, demonstrates your current industry knowledge and eagerness to contribute to these initiatives. It shows you're already thinking about how you can add value.

Politely request a discussion

A cover letter that ends by thanking the reader for considering your application and expressing a desire to discuss your alignment further is both respectful and assertive. It's an effective way to invite further conversation.

Express your eagerness to grow with the company

Conveying your enthusiasm for learning and growing in a dynamic environment indicates that you're looking for long-term engagement and not just a stepping stone. It suggests you're ready to invest in the company's future as well as your own.

Content Marketing Coordinator Cover Letter Example

Show your dedication to the content marketing field.

Describe your genuine interest and self-initiated efforts to learn about the field. It shows you have a true passion for content marketing, making you a more appealing candidate.

Highlight a successful project with numbers

Talk about a specific achievement and how it improved results. Using clear numbers makes your success easy to understand and proves you can make a positive impact.

Connect with your audience in content marketing

Explain why you value your work and its effect on others. This demonstrates that you're not just doing a job, but you're also invested in making meaningful connections through your content.

Expand your skills beyond writing

Mention your growth in other areas important for a content marketing coordinator. Highlighting a variety of skills shows you're well-rounded and ready to tackle various aspects of the role.

Express eagerness to contribute to the team

End with a strong note of interest in the company and how you can add value. It's important to show you're not just looking for any job, but specifically want to help this company succeed.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Content Marketing Manager Roles

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cover letter for content marketer

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cover letter for content marketer

Professional Content Marketing Cover Letter Examples for 2024

Your content marketing cover letter must capture the essence of your storytelling skills. Demonstrate your ability to engage an audience from the very first line. Highlight your understanding of brand voice and strategic content placement. Show me that you can not only create compelling content but also drive measurable results.

Cover Letter Guide

Content Marketing Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Content Marketing Cover Letter

Key Takeaways

Content Marketing cover letter

Crafting a content marketing cover letter can be daunting, especially when you realize it's a crucial piece almost as an afterthought during job applications. Unlike your resume, your cover letter is your storytelling canvas: it's where your biggest professional triumph takes center stage, offering a glimpse into your journey. To stand out, skip the clichés and keep it succinct—formal yet personal, all within one page. Ready to get that interview? Let's dive into making your cover letter resonate.

  • Create a content marketing cover letter to persuade the recruiters you're the best candidate for the role;
  • Use industry-leading content marketing cover letter templates and examples to save time;
  • Dedicate your content marketing cover letter space to your best achievement;
  • Make sure your content marketing cover letter meets recruiters' expectations and standards.

Avoid starting at the blank page for hours by using Enhancv's AI - just upload your resume and your content marketing cover letter will be ready for you to (tweak and) submit for your dream job.

If the content marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

  • Content Marketing resume guide and example
  • Social Media Intern cover letter example
  • Email Marketing Manager cover letter example
  • Internal Communications cover letter example
  • Brand Marketing cover letter example
  • Media Manager cover letter example
  • Brand Ambassador cover letter example
  • Ecommerce Marketing cover letter example
  • Analytics Manager cover letter example
  • Social Media Marketing cover letter example
  • PPC Specialist cover letter example

Content Marketing cover letter example

Carla Jensen

Los Angeles, CA

+1-(234)-555-1234

[email protected]

  • Emphasize relevant expertise and achievements, such as managing a high volume of content and being recognized among the top in the field, to demonstrate the capacity to handle the role and add value to the organization.
  • Align personal success with the company's mission and goals, making it clear how one's experience directly relates to the company's objectives in the digital learning space.
  • Showcase results-oriented successes, for example, the statistical increases in user engagement and expedited customer journeys, to emphasize a data-driven approach and the potential impact on the business.
  • Include a call to action, inviting the hiring manager to initiate an interview, to proactively move forward in the application process.

What should your content marketing cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your content marketing cover letter? Our builder sets those up for you with:

  • Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
  • Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
  • Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
  • Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your content marketing cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and content marketing cover letter are in the same font . Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your content marketing cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

The top sections on a content marketing cover letter

  • Header: The header should contain your contact information, the date, and the employer's details because it ensures your cover letter is addressed correctly and can be filed or referred to easily by the recruiter.
  • Opening Greeting: A personalized greeting addressing the hiring manager by name creates a direct connection and shows you've done your research, indicating a genuine interest in the company.
  • Introduction: This is where you introduce yourself and state the content marketing position you're applying for, capturing the recruiter's attention by briefly highlighting your most relevant skills and passion for content creation.
  • Body (Evidence of Skills and Experience): Use this section to delve into your previous content marketing achievements with specific examples and metrics, showing the recruiter your ability to create and execute successful content strategies that align with their needs.
  • Closing Paragraph and Call-to-Action: Use the closing to reiterate your enthusiasm for the role, how you could contribute to the company, and to respectfully request the opportunity for an interview, while thanking the reader for their time and consideration.

Key qualities recruiters search for in a candidate’s cover letter

  • Strong writing and editing skills: Essential for creating compelling and error-free content that engages the target audience.
  • SEO and digital marketing expertise: To ensure content is optimized for search engines, enhancing online visibility and driving traffic.
  • Creativity and storytelling ability: To craft unique and memorable content that resonates with readers and stands out in a crowded market.
  • Data-driven approach: Ability to analyze performance metrics and adapt content strategies based on measurable outcomes and KPIs.
  • Understanding of target audience and buyer personas: To tailor content effectively to the needs and interests of specific demographic groups.
  • Project management and organizational skills: To manage multiple content initiatives simultaneously, ensuring timely delivery and consistency across platforms.

How to greet recruiters in your content marketing cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your content marketing cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

  • greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
  • using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
  • writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Name of the Hiring Manager],
  • Dear [Name of the Team or Department],
  • Dear [Full Name],
  • Dear [Mr./Mrs./Ms./Dr. Last Name],
  • Dear Search Committee,

What to include in those first two sentences, or your content marketing cover letter introduction

Have you ever wondered what the best way is to present your profile in the content marketing cover letter introduction ?

There's no right or wrong answer if you're being concise and authentic to yourself.

Some professionals start their content marketing cover letter by:

  • congratulating the company - focusing on something impressive, whether that's an award, an industry-leading project, or a key event;
  • aligning their passion for the field or industry with the job - if you're enthusiastic about what you do, you'd thus grow your skill set and value as a professional.

What to write in the body of your content marketing cover letter

Now that you've got your intro covered, here comes the heart and soul of your content marketing cover letter.

It's time to write the middle or body paragraphs . This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your content marketing resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

  • covers job-crucial skills;
  • can be measured with tangible metrics;
  • shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Ending your content marketing cover letter to avoid "Sincerely yours"

Yes, this sort of closing statement may work best before your signature.

But you want to give recruiters something more with your content marketing cover letter ending .

Some professionals choose to go down the path of promises. In a single sentence, they map out what they'd bring about to the role (whether that's a particular technical skill set or personal traits).

Others, decide to be more concrete by thanking recruiters for their time and prompting for their next interview.

Whatever path you choose, remember to always be polite and respectful of the opportunity you've had. Good manners go a long way.

Is it beneficial to mention that you have no experience in your content marketing cover letter?

Lacking professional experience isn't the end of the world for your content marketing cover letter .

Just be honest that you may not have had roles in the industry, but bring about so much more.

Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).

Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).

Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.

Key takeaways

Turning your content marketing cover letter into a success is all about staying authentic to yourself and relevant to the job:

  • Be creative with your content marketing cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
  • Use single spacing and have a one-inch margin wrapping all around the content of your content marketing cover letter;
  • Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
  • The finishing paragraph of your content marketing cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
  • Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.

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cover letter for content marketer

How To Write an Effective Cover Letter for a Content Marketer (With Examples)

flat art illustration of a Content Marketer

As a content marketer, you know that creating engaging and informative content is the key to success for any brand. However, before you even get to the content creation stage, you need to stand out from other applicants in the job application process. One effective way to do this is by writing an impressive cover letter.

Just like any other cover letter, a content marketer’s cover letter should capture the attention of the hiring manager and highlight your relevant experience and skills. Here are some tips on how to write an effective cover letter:

  • Do your research: Before you start writing your cover letter, take some time to research the company and the position you are applying for. This will help you tailor your letter to the specific needs of the company and show that you are genuinely interested in the position.
  • Explain how you can add value: Instead of repeating your resume, focus on explaining how your skills and experience can add value to the company. Use examples from your previous work to show how you can help the company achieve its goals.
  • Show your personality: As a content marketer, you are expected to have a unique writing style and a good sense of humor. Use your cover letter as an opportunity to show off your personality and writing skills, but make sure you still maintain a professional tone.
  • Keep it brief and to the point: No one wants to read a long, rambling cover letter. Keep your cover letter concise, and focus on the most important points. Remember, the cover letter is meant to pique the hiring manager’s interest, not explain your entire work history.
  • Proofread and edit: This may seem obvious, but it’s critical to ensure that your cover letter is free of errors. Run a spell-check and have someone else read over your letter before submitting it.

By following these tips, you can write a cover letter that stands out and highlights your skills and experience as a content marketer.

Example Cover Letters

Dear [Hiring Manager's name],

I am excited to apply for the Content Marketer position at [Company Name]. As an experienced marketer, I am confident that my skills and expertise in content development and strategy align well with the responsibilities of this role.

I was impressed by [Company Name]'s commitment to delivering informative and engaging content to its audience. I believe my passion for creating high-quality content that resonates with users would make me an excellent fit for the team.

Throughout my career, I have developed content strategies for various industries that have positively impacted engagement, brand awareness, and conversions. My ability to perform in a fast-paced, remote environment while delivering quality work on time makes me well suited for this role.

I look forward to discussing in more detail how my skills and experience can contribute to the growth and success of [Company Name]. Thank you for considering my application.

Best regards,

[Your Name]

Dear Hiring Manager,

I am excited to apply for the Content Marketer position at XYZ Company. As a marketing professional with a passion for creating valuable content, I am confident that I have the skills and experience necessary to contribute to your team.

For the past three years, I have been working as a content marketing specialist, creating blog posts, social media content, and email campaigns for various clients. My strong writing skills, strategic thinking, and data-driven approach have helped me develop successful content marketing strategies that attract and engage target audiences.

I am particularly drawn to XYZ Company because of your mission to provide quality educational resources to individuals worldwide. As a lifelong learner, I believe in the power of education to transform lives, and I am excited to have the opportunity to contribute to this mission through my work.

Thank you for considering my application. I look forward to the opportunity to discuss how I can help XYZ Company achieve its content marketing goals.

Sincerely, [Your Name]

Dear Hiring Manager at GoGo-SEO,

I am writing to express my strong interest in the Content Marketer position listed on Remote Rocketship. As an experienced content writer and marketer, I have the skills and experience that would make me an excellent addition to your team.

I am impressed by the innovative approach GoGo-SEO employs to increase visibility and drive conversions through digital marketing. I am confident that my strong writing skills and ability to develop effective marketing strategies will contribute positively to your team and success.

Thank you for your consideration. I look forward to discussing the opportunity further.

In conclusion, writing an effective cover letter for a Content Marketer role requires a combination of creativity, research, and customization. By following the tips mentioned in this blog post, you can create a compelling pitch that grabs the attention of hiring managers and showcases your skills and experiences.

Remember, the next step after writing a great cover letter is to prepare an exceptional CV. You can find helpful tips and advice on how to create a winning resume by visiting our guide on remote content marketing jobs .

If you're on the hunt for remote Content Marketer jobs, be sure to check out our dedicated page to remote content marketing jobs . And finally, don't forget to prepare for interviews and be ready to showcase your skills and enthusiasm for remote work!

If you're preparing for your interviews, we're here to help! We've created comprehensive guides that cover interview questions and answers for various content marketer specializations, including Social media content specialist , Email marketing specialist , Search engine optimization specialist , Video content specialist , and Web content specialist .

cover letter for content marketer

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Content Manager Cover Letter Samples & Examples That Worked in 2024

Julia Gergelova — Resume Writer

Crafting the perfect content manager cover letter doesn't have to be a nightmare. On the contrary, the whole process can be explained quite simply. We'll show you how. 

Our painstakingly researched guide contains all the best cover letter writing tips, detailed examples, professional templates, and samples submitted by real content managers. So, let's get into it!

Marketing and Brand Manager Cover Letter Sample

In this guide, we cover all the key steps for writing a cover letter as a content manager. Keep reading to learn all about how to:

  • Correctly format your content manager cover letter header
  • Create a personalized greeting for your content manager cover letter
  • Write a strong cover letter introduction that impresses employers
  • Showcase your best skills and qualifications as a content manager
  • Complete your content manager cover letter with an effective conclusion
  • Find the best resources for job-seeking content managers

1. Correctly format your content manager cover letter header

To begin writing your content manager cover letter, your first key task is to create a properly formatted header. Cover letter headers serve an important role in your letter, helping to create a sense of visual flow and organization .

Within your header, you should include the following key information:

  • Your name and professional title
  • Your professional contact information
  • The name of the company you are applying to
  • The department of the company you are applying to
  • The address of the company (when applicable)

Here is an example of a well-formatted content manager cover letter header

Mary Jane , Content Manager (123) 456-7890 | [email protected] | linkedin.com/in/mary-jane

To: Frankfurt Media Solutions Content Management Department 1234 Street Address San Francisco, CA

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2. create a personalized greeting for your content manager cover letter.

Once you are happy with how your header looks, your next key step is to create a personalized greeting for your cover letter.

Creating a personalized greeting requires you to read up on the company before beginning to write. As you complete this research, look for useful details about the company that you can reference within your cover letter, such as:

  • The company’s values and goals
  • Current projects or major clients the company is involved with
  • Who at the company is responsible for hiring activities

This last detail is what you will use to create your personalized greeting. A personalized greeting should always address a specific person by name, letting them know the letter is tailored to them.

Here are 3 examples of personalized cover letter greetings

Dear Head Content Manager Sally Smith,

  • Dear Ms. Sally Smith,
  • Dear Hiring Manager John Doe,

3. Write a strong content manager cover letter introduction

After adding your personalized greeting to your cover letter, you can now begin writing your introductory paragraph . In this introduction, you can skip over writing your name and contact information, as you have already listed this information in your header.

A strong cover letter introduction should include:

  • A brief summary of your professional life (years of experience, industry experience, etc.)
  • A statement on why you are enthusiastic about applying to this company
  • Specializations you possess in the field of content management

Here is an example of a strong introduction from a content manager’s cover letter

I am a content management professional with 4+ years of experience managing blogs and social media profiles for corporate clients in the financial industry. Given that your company specializes in financial marketing, I believe I can be an invaluable addition to your marketing team and help to enhance your content marketing and management services immensely.

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4. Showcase your best skills and qualifications as a content manager

While your introduction focuses on your most notable qualifications, the remaining body paragraphs of your cover letter should offer a more in-depth look at these qualifications and other skills that make you a great candidate for the job.

Describing skills and accomplishments in a cover letter can be tricky, as you want to be as detailed as possible while still remaining concise.

To achieve this, the key is to prioritize relevancy — include skills and accomplishments that are highly relevant to the job you are applying for and do not need much explanation as to why you included them.

Here are 6 examples of content management skills to describe in a cover letter

  • Exceptional writing skills
  • Verbal and written communication
  • Collaboration and teamwork
  • Creative and critical thinking
  • Attention to detail
  • Marketing knowledge

Here is an example of how to describe an accomplishment in a content management cover letter

As a content manager at my previous employer, I was responsible for creating and distributing promotional materials via the company’s social media accounts. Resulting from the social media content campaigns I developed, the company experienced an incredible 55% increase in brand engagement on social media, as well as a nearly 20% increase in social media sales.

5. Complete your content manager cover letter with an effective conclusion

You have made it to the end of your content manager cover letter. Pat yourself on the back for all of your hard work but don’t hang up your writing tools just yet — you still have a conclusion to write.

To write an effective cover letter conclusion , make sure to include:

  • An enthusiastic sentence saying you are looking forward to hearing from them
  • How and when you can best be contacted
  • A formal sign-off

Here is an example of an effective conclusion from a content manager’s cover letter

It is with incredible excitement that I submit my application for your consideration. With my content management skills on your team, I believe we can accomplish great things. I am eager to discuss this opportunity more with you directly and can be best reached via phone call at (123) 456-7890. The best times to reach me are weekdays between the hours of 9 a.m. to 3 p.m.

Many Thanks,

[Applicant Name]

6. Top resources for job-seeking content managers

You're more than well-equipped to write persuasive and engaging cover letters now. So, all that's left to do is find the right job posting to apply for. But this is much easier said than done! Luckily for you, we've prepared a list of resources that can lead you to your dream job: 

  • Online portfolios: With websites such as Behance and GitHub , you can create an online portfolio to present all your previous projects and skills. Don't forget to add the link to your resume and cover letter. 
  • Online job search engines: Platforms like Indeed , Glassdoor , ZipRecruiter , or SimplyHired offer an endless stream of work opportunities in content management. 
  • LinkedIn: With this powerhouse of a platform, you'll be able to network with fellow content marketers and potential employers alike. Plus, LinkedIn ’s job search tool can also bring you a nice selection of job postings. 
  • Professional associations: Access to networking events, publications, further training and job opportunities — all under one roof. Check out the websites of the Content Marketing Institute (CMI), the Content Strategy Alliance (CSA), or the Association for Business Communication (ABC).
  • Specialized media: Keep yourself in the loop on the newest trends, strategies, and research with media such as “ Content Science Review ,” “ Mediabistro ,” “ KMWorld .” 
  • Continuous learning: The only way to secure longevity is to keep adapting and learning. And with online platforms like Coursera , LinkedIn Learning , edX , and Udemy , finding suitable courses and certificates is easier than ever. 

Job hunting can sometimes feel like an uphill battle. But with patience, persistence, and a standout cover letter, you're bound to land your preferable job soon enough. So, chin up, shoulders back, go for it!

Content Manager Cover Letter FAQ

Absolutely! This information may be just the one that makes you stand out as a strong candidate. Mentioning your proficiency in key tools, especially if they're listed in the job description, shows that you're ready to hit the ground running.

Show, don't just tell! Instead of simply saying "I'm a skilled content strategist," you should demonstrate your skills using a tangible example. For instance: "I developed and executed a content strategy that increased organic web traffic by 40% in six months." See the difference?

It's extremely important! Don't forget that your cover letter is the first thing hiring managers read, so every small detail matters. The tone should match both the company's culture and the seriousness of the role. Research the company to get a feel for its values and voice. Try to hit the sweet spot somewhere between professional and personable.

Yes, you can do that. But make sure that these achievements highlight any transferable skills or traits that might be relevant for the job you're applying for. Is it leadership? Problem-solving? Even if your achievements weren't in content management roles, they can still impress potential employers.

If you have a referral from a current employee, mention it early on. It’s an immediate attention-grabber. Say something like, "My colleague, Jane Doe, who works in your marketing team, suggested I apply." As you know by now, networking makes the content world go round. And a good referral can be your golden ticket to securing that job interview. 

Julia Gergelova — Resume Writer

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

All marketing / PR cover letter examples

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  • Public Relations (PR)

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Content Marketing Specialist Cover Letter Examples & Writing Tips

Use these Content Marketing Specialist cover letter examples and writing tips to help you write a powerful cover letter that will separate you from the competition.

cover letter for content marketer

Table Of Contents

  • Content Marketing Specialist Example 1
  • Content Marketing Specialist Example 2
  • Content Marketing Specialist Example 3
  • Cover Letter Writing Tips

Content marketing specialists create and distribute content that attracts and engages customers. They use a variety of channels, including social media, blogs, and email newsletters.

To get hired as a content marketing specialist, you need to write a cover letter that shows hiring managers that you’re the right person for the job. Check out the examples and tips below to learn how to write a cover letter that stands out.

Content Marketing Specialist Cover Letter Example 1

I am excited to be applying for the Content Marketing Specialist position at ABC Corp. I have a degree in Journalism and more than three years of experience writing and editing content for a wide range of brands and businesses. I am confident that I have the skills and experience you are looking for and would be a valuable addition to your team.

In my previous role as a Content Marketing Specialist at DEF Corp, I was responsible for developing and executing a content strategy that would increase web traffic and leads. I achieved this by creating high-quality content that was relevant to our target audience and that aligned with our brand messaging. My efforts resulted in a 20% increase in web traffic and a 30% increase in leads.

I am also an expert at SEO and know how to write content that will rank high in search engines. I have a proven track record of producing content that gets results.

I am confident that I have the skills and experience you are looking for and would be a valuable addition to your team. I look forward to hearing from you soon with more information about the Content Marketing Specialist position at ABC Corp. Thank you for your time and consideration.

Content Marketing Specialist Cover Letter Example 2

I am writing to apply for the open Content Marketing Specialist position at your company. I am confident that I have the skills and experience necessary to be successful in this role.

I have over three years of experience in the content marketing industry. In this time, I have developed and implemented successful content marketing campaigns for a variety of brands. I am an expert in creating high-quality content that engages and resonates with readers. I also have a deep understanding of SEO and how to optimize content for maximum visibility.

I am a strategic thinker who is able to see the big picture and develop long-term plans that achieve objectives. I am also a detail-oriented individual who takes great care in ensuring that all aspects of a campaign are executed flawlessly.

I am excited about the opportunity to join your team and contribute to your success. I look forward to discussing this position further with you in the near future.

Content Marketing Specialist Cover Letter Example 3

I am writing to express my interest in the Marketing Specialist position that you have posted. I believe that my background and experience make me a strong candidate for this position.

I have been working in the marketing field for over 10 years, with a focus on content marketing. I have worked with companies of all sizes, from small businesses to large corporations. My experience has given me the opportunity to work with a wide variety of clients, including startups and established companies. I have also had the chance to work with a number of different industries, which has allowed me to develop a broad range of skills.

My most recent position was as a Content Marketing Specialist at XYZ Corporation. In this role, I was responsible for developing and implementing content marketing strategies for our company’s products and services. I also managed the company’s social media accounts, creating engaging posts that increased brand awareness and generated leads.

One of my greatest strengths is my ability to create engaging content that resonates with your target audience. I am skilled at finding the right balance between informative and entertaining content that will keep readers engaged and interested in what you have to say. I am also skilled at using SEO techniques to increase the visibility of your content on search engines like Google and Bing.

Another strength of mine is my ability to work well with others. I am able to collaborate with other team members to come up with effective strategies that will help your business grow. I am also skilled at managing projects independently, allowing me to complete tasks on time and within budget.

I would love the opportunity to meet with you in person so we can discuss how my skills and experience can benefit your company. Thank you for your time and consideration.

Content Marketing Specialist Cover Letter Writing Tips

1. show your writing skills.

Employers are looking for content marketing specialists who can write well. In your cover letter, be sure to showcase your writing skills by providing a few examples of your best work. This can be anything from a blog post you’ve written to a social media post that received a lot of engagement.

2. Explain how you’ll help the company achieve its goals

In your cover letter, be sure to explain how you’ll help the company achieve its goals. This could be anything from increasing website traffic to generating leads. You can also mention any awards or recognition you’ve received for your work in content marketing.

3. Tailor your cover letter to the company

One of the best ways to make sure your cover letter is tailored for a specific company is by paying close attention to the details of the position. For example, if you see that the company is looking for someone with experience in SEO, then highlight any relevant experience you have in that area.

If there are any additional requirements or skills mentioned for that job, also list them on your application; this will help make it clear how you can meet their needs.

4. Proofread your cover letter

Proofreading your cover letter is the first step to landing an interview for a content marketing specialist position. As with any position, it’s important to spell-check and double-check that there are no errors in your resume or cover letter. Otherwise, you risk being disqualified before the employer even sees your qualifications.

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Content Marketing Manager Cover Letter Example

A Content Marketing Manager is a creative professional who handles the ideation and creation of interesting content for websites, blogs, social media, as well as product/service descriptions. The primary role of a Content Marketing Manager is to create an effective marketing strategy to increase brand visibility across different channels. He is expected to ensure all-round consistency in their work and prepare well-structured drafts using Content Management Systems.

Create an impressive Content Marketing Manager Cover Letter using our sample cover letter. Looking for a shortcut? Use of our simple-to-use builder to create the ideal cover letter.

Content Marketing Manager Cover Letter example

  • Cover Letters
  • Marketing & Sales

What to Include in a Content Marketing Manager Cover Letter?

Roles and responsibilities.

The responsibilities include conducting thorough research on relevant topics, coming up with new ideas for content, along with editing and proofreading the composed articles before publication.

  • Create X amount of free resources each month to drive leads, subscribers, awareness.
  • Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
  • Manage and develop a blogging strategy.
  • Grow our subscriber base.
  • Work with designers, product marketing, sales , and external influencers, and other industry experts.
  • Adhere to the internal policies and procedures.

Education & Skills

A Content Marketing Manager is expected to have the following skillset :

  • Excellent writing and editing skills.
  • Familiarity with content management and marketing tools.
  • Familiarity with Google Analytics tool.
  • Leadership skills and a proactive attitude.
  • Data visualization and attention to detail.
  • Ability to meet deadlines.

Successful cover letters for a Content Marketing Manager often mention the following qualifications and skills:

  • Proven work experience as a Content Writer / Copywriter and a degree in Journalism, English, or related fields.

Content Marketing Manager Cover Letter Example (Text Version)

Dear Mr./Ms.,

I’m thrilled to be applying for the content marketing manager position at your esteemed firm (XXX Company). I believe that my educational background, skills, and experience in the field of content writing make me a suitable and strong candidate for the role.

The digital marketing space is one of the most saturated fields at present. However, [XXX Company] has created a name for itself amidst such heavy competition. Being a digital marketing company means staying updated with the latest trends and come up with innovative solutions. The fact that your company has been able to do it consistently entices me.

I currently hold the position of a senior content marketing executive at the company (XXX Company). My primary responsibilities are:

  • Managing a team of 7 content writers by assigning writing tasks and proofreading their works.
  • Creating social media and email marketing campaigns.
  • Writing press releases and guest posts.
  • Analyzing website traffic and preparing reports.

I have 4 years of content writing experience as part of a house team and around 6 years of experience in freelance writing. As a freelance writer, I have worked with companies in numerous industries, writing articles on a wide variety of niches ranging from healthcare to water purification. The diverse writings have made me a more versatile writer by improving my research skills and writing prowess.

I eagerly await a positive response from your end. I would be delighted to meet you in person and take things forward. Thank you for your time and consideration.

Sincerely, [Your Name]

You need to take extra effort in writing Content Marketing Manager Cover Letter as the work itself requires substantial research and creative writing. Do sufficient research to get the details of the recruiting company and draft your cover letter accordingly. Use our Content Marketing Manager Resume Sample to give you an edge over other candidates.

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Related Marketing & Sales Cover Letters

Enterprise Account Executive Cover Letter Example

Digital Marketing Cover Letter Example (w/ Tips for 2024)

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You’ve mastered the digital domain.

When it comes to innovative campaigns and data-driven strategies, you can craft something effortlessly.

Yet when it comes to writing your own cover letter, it feels like you're trying to write ad copy without a target audience.

We get it. Turning your vast experience into a concise, engaging letter can seem daunting.

No need to stress, though. In this article, we’ll show you everything you need to know about cover letters.

Here's what we're going to cover:

  • What a Great Digital Marketing Cover Letter Looks Like
  • 5 Steps to Writing the Best Digital Marketing Cover Letter
  • 3 Essential Cover Letter Tips for Digital Marketers

Ready to leave those cover letter jitters behind? Let's dive in!

Digital Marketing Cover Letter Example

Digital Marketing Cover Letter Example

5 Steps for the Perfect Digital Marketing Cover Letter

Now that you've seen what a great digital marketing cover letter looks like, it's your turn to shine!

Write your own cover letter by following these steps:

#1. Put Contact Information in the Header

Let’s start from the top. Your digital marketing cover letter needs contact information. Put this in the header , just like you would on your resume. 

Here's what you should add:

  • First and Last Name. Make sure your full name is right at the top.
  • Professional Title. Match it with the exact title of the job you're aiming for. Hiring managers juggle applications for different positions, so clarity helps everyone here.
  • Email Address. Keep it professional and straightforward, like a blend of your names. Those quirky high school email addresses won't cut it here. (e.g.: [email protected] isn’t good but [email protected] is spot on.)
  • Phone Number. Double-check that it's accurate so they can reach you easily. If you're applying for international positions, add the dial code.
  • Location. Typically, city and state/country are enough, but if you're open to remote work or relocating, mention it.
  • Relevant Links (optional). Share your LinkedIn or other social media profiles that highlight your digital marketing prowess.

Now, let's add the hiring manager’s contact information :

  • Company Name. Add the name of the company you're applying to.
  • Hiring Manager's Name. Make sure to add the hiring manager’s name if you can find it.
  • Hiring Manager's Title. If you find out the hiring manager is the department head, address them accordingly instead of using the generic “Hiring Manager”.
  • Location. City and state/country details are crucial, especially for global companies.
  • Email Address (optional). If you can find their email, there’s no harm in including it.
  • Date of Writing (optional). Adding the date you wrote your letter gives it a professional touch.

#2. Address the Hiring Manager

Your digital marketing cover letter should always start with a greeting. But first things first—you have to know who you’re addressing your cover letter to.

And “To Whom It May Concern” just won’t cut it here.

Choosing the right greeting can make a positive impression on the hiring manager and set the tone for your entire cover letter.

Do some research first . Check the job listing, the company's website, or their LinkedIn profile to identify who’s hiring for the digital marketing position you want. Just find their name and email address.

Then it’s time to actually address them formally. We recommend using “Ms.” or “Mr.” , followed by their last name. But if you're unsure about their gender or marital status, simply use their full name. For example:

Example Addressing Hiring Manager:

  • Dear Mr. Smith
  • Dear Alex Smith

But if you can't find any information about the hiring manager or even the head of the digital marketing department you’re applying to, just address your letter to the department or the company as a whole:

  • Dear Company X
  • Dear Digital Marketing Department
  • Dear Recruitment Team
  • Dear Human Resources Team

#3. Write an Eye-Catching Opening Statement

Hiring managers go through tons of applications every day. So, they only take a few seconds to glance at each candidate’s cover letter before deciding whether it’s worth reading more.

This is where the opening paragraph of your digital marketing cover letter comes in. Start your cover letter with a clear statement about why you're keen on the role. Expressing your enthusiasm for the industry or the specific job can immediately capture the hiring manager's interest.

Doing a bit of research on the company can also pay off here. The more you know about the employer, the better you can showcase your compatibility with their company culture. It signals that you're not just sending out applications randomly; you’re genuinely interested in this job.

We suggest adding a relevant skill or achievement in your introduction, but remember to keep it brief. The goal here is to spark the hiring manager's curiosity and encourage them to explore your digital marketing cover letter further.

#4. Use the Cover Letter Body for the Details

Next, it’s time for the details. The body of your cover letter is where you have to convince the hiring manager that you’re the right person for the job.

But this isn’t the place to replicate your digital marketing resume . Your cover letter is where you can really showcase your marketing skills and expertise in a way that ties in with the job you’re applying for.

Reference the job ad to build a narrative that paints you as the best candidate out there. For example, if you’re applying to an agency that focuses on SEO and content strategy, focus on your relevant achievements in that niche instead of more general digital marketing experiences.

If you’re familiar with the company and it’s products or services, you should mention it in your digital marketing cover letter. This shows you’ve done your research and conveys your genuine interest, which the hiring manager will notice. Mention how your career goals and values align with those of the company, and you’ll come off as a great fit for their company culture.

Make sure your enthusiasm for the job shines through your whole cover letter. Let the hiring manager know that you’re confident that you can contribute to their team, but don’t overdo it. If you’re too confident, it can come off as arrogant. You just want to let them know you’re sure you’re a great fit for this specific role, not that you’re the greatest hire they could ever hope for.

Need more inspiration? Check out more cover letter examples here !

#5. Wrap It Up and Sign It

The last few lines of your digital marketing cover letter are your chance to leave a lasting impression on the hiring manager.

You want to end your cover letter on a positive note, leaving the hiring manager reassured of everything you’ve said so far. Your conclusion should be a compelling pitch that confidently recaps why you’d be an ideal fit for the digital marketing role you’re after. You can reiterate your most important skills or professional goals that align with the company’s.

Then follow your compelling summary with a call to action. Encourage the hiring manager to take the next step, whether that means discussing your application further or diving into an interview. A strategically placed call to action can show initiative and give your application an extra nudge forward in the hiring process.

And don’t forget to wrap up your digital marketing cover letter with a professional sign-off. Not adding a closing line or signing your name is one of the most common cover letter mistakes out there. Here’s an example of how to do it right:

Please don't hesitate to reach out to me through the provided email or phone number to arrange a discussion about my application. I eagerly anticipate the opportunity to explore my qualifications in greater depth at your earliest convenience.

Best wishes,

And if you're seeking an alternative to "Best wishes," consider these options:

  • Warm regards,
  • Respectfully yours,
  • Thank you for your consideration,

digital marketing cover letter structure

3 Essential Digital Marketing Cover Letter Tips

Now you've got the basics of writing a digital marketing cover letter. So it's time to dive into the cover letter tips to take yours to the next level!

#1. Match Your Resume

Presentation matters, and maintaining consistency in your job application can make a real difference.

Make sure that your digital marketing cover letter's formatting and layout align closely with your resume to give your application a professional and organized look.

Keep your text and contact information neatly aligned on the page, and maintain uniform font styles and sizes. Pay attention to page margins and line spacing to ensure your cover letter remains concise and doesn't extend beyond a single page.

Or Use A Cover Letter Template Instead

Running short on time?

Give our free resume builder a try - select one of the free resume templates ! Pair it with one of these cover letter templates and have your application ready in minutes.

Each of our templates is crafted with insights from hiring managers worldwide to make sure your cover letter and resume align perfectly with industry standards while maintaining a sleek, professional look. Save time and make a great impression effortlessly.

# 2. Mention Qualifications

Relevant qualifications should make their way to your digital marketing cover letter.

There’s no harm in listing certifications on your resume , but you can really make a point about how suited you are to the role by expanding on them in your cover letter. Focus on your most significant qualifications and tie them into how prepared you are to start at the company you’re applying for.

For example, if you’re applying to a digital marketing agency that focuses on SEO and content writing, focus on the “Introduction to SEO” course you took instead of your certificates related to social media marketing and PR.

#3. Save It To The Right File Format

Before you send your digital marketing cover letter out there, consider what file format you should submit it in.

Generally, saving your cover letter as a PDF file is the best choice. This way, you can make sure that your carefully crafted formatting will remain the same across any device or software the hiring manager might use to open it.

But there are exceptions.  Always check the job ad first, just in case they want a different file format. In some rare cases, you might see employers request formats like DOC, RTF, or another format supported by Microsoft Word .

Key Takeaways

And that's a wrap on writing the ideal digital marketing cover letter!

We’re confident you’re ready to draft the cover letter that lands you that dream job.

But before we go, let’s recap these main points from our article:

  • Begin your digital marketing cover letter by detailing your and the hiring manager’s contact information. Make sure this section is factually correct, or you might miss an opportunity for an interview.
  • Your opening paragraph should be compelling enough to make the hiring manager want to know about you.
  • Weave your enthusiasm through your entire digital marketing cover letter. This can show the hiring manager that you’re not just randomly applying; you’re a focused candidate who’s actually interested in the specific job.
  • Wrap up your digital marketing cover letter with a worthy call to action. This can potentially prompt the hiring manager to contact you and increase your odds of an interview.
  • Lastly, make certain that your digital marketing resume and cover letter are cohesive in style and presentation. If aligning these components seems daunting, consider utilizing one of our complimentary resume and cover letter templates for a flawless pairing.

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6 Content Creator Cover Letter Examples

Introduction.

A well-written cover letter is a powerful tool for content creators to showcase their skills and stand out in a competitive job market. In the digital age, where content is king, companies are constantly seeking talented individuals who can create compelling and engaging content that resonates with their target audience. A strong cover letter not only highlights your relevant experience and skills but also demonstrates your passion for content creation and your ability to effectively communicate and collaborate with others.

As a content creator, your cover letter should be tailored to each job application, showcasing your unique abilities and demonstrating how you can contribute to the company's content strategy. In this article, we will provide you with a variety of cover letter examples specific to the content creation field. Each example will highlight different aspects of content creation, such as writing, editing, social media management, and content strategy. By examining these examples, you will gain insights into how to effectively structure and customize your own cover letter for maximum impact.

So, whether you are a seasoned content creator looking for a new opportunity or a recent graduate entering the field, read on to discover our collection of content creator cover letter examples that will help you craft a compelling and persuasive letter that will make you stand out from the competition.

Example 1: Social Media Manager Cover Letter

Key takeaways.

Emily's cover letter effectively highlights her experience and accomplishments in social media management, positioning her as a strong candidate for the Social Media Manager position at BuzzFeed.

When applying for a social media manager role, it is crucial to showcase your past successes and quantifiable achievements. This demonstrates your ability to drive engagement and generate results for the company.

She provides specific examples of her achievements, such as growing social media following by 50% in six months and increasing brand visibility by 75%. These metrics demonstrate her ability to deliver tangible and measurable outcomes.

Highlight your track record of success by including specific metrics and statistics in your cover letter. This demonstrates your ability to analyze data and make data-driven decisions, which is essential in social media management.

Emily also mentions her experience in collaborating with internal teams and external partners to create compelling content. This showcases her ability to work cross-functionally and her understanding of the importance of collaboration in achieving social media goals.

Highlight your ability to collaborate and work with different stakeholders, as it is crucial in a social media manager role. Showcase your experience in coordinating campaigns with other teams and leveraging external partnerships to enhance brand visibility.

One area where Emily could have further strengthened her cover letter is by aligning her skills and experiences with BuzzFeed's specific goals and values.

Tailor your cover letter to the company you are applying to by researching their values, mission, and social media presence. Highlight how your skills and experiences are aligned with the company's objectives, showing your potential to contribute strategically to their social media efforts.

Example 2: Video Producer Cover Letter Example

Alex's cover letter effectively showcases his experience and passion for video production, positioning him as an ideal candidate for the Video Producer role at Netflix.

When applying for a creative role like Video Producer, it's important to demonstrate your experience and success in creating engaging content. Highlight your track record of producing high-quality videos and reaching large audiences to show your ability to captivate viewers.

He emphasizes his achievements, specifically mentioning his role in spearheading a viral video campaign at BuzzFeed that garnered over 10 million views in its first week. This demonstrates his ability to create content that resonates with the target audience and generate significant engagement.

Include specific examples of your past successes and achievements in video production. Quantify the impact of your work, such as views, engagement, or audience reach, to highlight your ability to produce compelling content.

Alex also highlights his alignment with Netflix's commitment to diverse storytelling and pushing boundaries in the industry, showcasing his passion for creating content that challenges societal norms.

Research the company's values and mission to identify aspects that align with your own beliefs and interests. Incorporate these in your cover letter to demonstrate your enthusiasm for the company's goals and show how you can contribute to their mission.

To strengthen his cover letter, Alex could have mentioned any specific skills or techniques he has developed over the course of his career as a Video Producer.

Don't forget to mention any specialized skills, software proficiency, or industry knowledge that sets you apart as a Video Producer. This can further emphasize your qualifications and make you stand out as a candidate.

Example 3: Content Strategist Cover Letter Example

Sarah's cover letter effectively showcases her experience and achievements as a Content Strategist, positioning her as a strong candidate for The New York Times.

When applying for a content strategist role, it's essential to highlight your experience in developing and executing successful content strategies for reputable media companies. This demonstrates your ability to drive website traffic, increase engagement, and achieve tangible results.

Sarah emphasizes her achievements at Vice Media, Condé Nast, and Hearst Magazines, highlighting the specific impact she had on each organization's content strategy.

Quantify your achievements whenever possible. Numbers and percentages help to illustrate the impact of your work and provide concrete evidence of your success.

She also mentions her experience leading teams and collaborating with cross-functional teams, showcasing her ability to work effectively with others and drive results.

Highlight your leadership and collaboration skills in your cover letter. Content strategists often need to work closely with editorial, design, and marketing teams to ensure cohesive and impactful content delivery.

Sarah demonstrates her alignment with The New York Times' mission and goals and expresses her enthusiasm for the organization.

Show your passion for the company and its values in your cover letter. This demonstrates your genuine interest in the role and your potential to contribute to the organization's success.

Example 4: Podcast Producer Cover Letter

Michael's cover letter effectively showcases his extensive experience and success as a Podcast Producer, making him a strong candidate for the position at NPR.

When applying for a podcast producer role, it's crucial to highlight your relevant experience with successful podcast productions. This demonstrates your ability to create engaging content and attract a wide audience.

He emphasizes his achievements, such as producing podcasts that received millions of downloads and industry recognition, as well as leading the production of a highly ranked podcast at WNYC.

Highlighting tangible achievements in your cover letter demonstrates your track record of success and showcases your ability to produce compelling content that resonates with listeners.

Michael also mentions his experience working on diverse podcast genres at Gimlet Media, showcasing his adaptability and versatility in storytelling.

If you have experience working on various podcast genres, mention this in your cover letter. It shows your ability to adapt to different styles and demonstrates your versatility as a producer.

Additionally, he highlights his project management skills as a Senior Producer at Radiolab, underscoring his ability to oversee the production process and deliver high-quality episodes on schedule.

If you have experience managing teams or overseeing the production process, emphasize this in your cover letter. It demonstrates your ability to effectively coordinate and deliver projects within deadlines.

Overall, Michael's cover letter effectively conveys his passion for audio storytelling and aligns his experience with NPR's commitment to journalistic excellence.

Example 5: Copywriter Cover Letter Example

Jessica's cover letter effectively showcases her experience and achievements as a copywriter, positioning her as a strong candidate for the Copywriter position at Ogilvy.

When applying for a copywriting role, it's important to highlight your success in creating compelling and impactful content. This demonstrates your ability to capture the attention of target audiences and drive results for clients.

She emphasizes her achievements at each previous role, such as generating a 20% increase in customer engagement and a 15% boost in sales through social media ads.

Quantifying the impact of your work is crucial in a copywriter cover letter. Highlight specific metrics or outcomes that demonstrate the effectiveness of your copy, as this can greatly impress hiring managers.

Jessica also mentions her experience collaborating with cross-functional teams and delivering projects on tight deadlines without compromising creativity or quality.

Effective collaboration and time management skills are highly valued in the advertising industry. Highlight your ability to work well with others and deliver results within challenging time constraints.

To further enhance her cover letter, Jessica could have included specific examples of her expertise in different types of copywriting, such as print, digital, or social media.

If you have experience in specific areas of copywriting, be sure to highlight them in your cover letter. This demonstrates your versatility and expertise in various mediums, making you a more attractive candidate for the role.

Example 6: Graphic Designer Cover Letter Example

Jason's cover letter effectively showcases his diverse experience as a graphic designer and his ability to deliver impactful designs for high-profile companies.

When applying for a graphic design position, it is crucial to highlight your experience with well-known brands and your ability to create visually appealing and engaging content. This demonstrates your ability to work with a range of clients and produce high-quality designs.

He emphasizes his achievements and the quantifiable impact of his work, such as the 20% increase in click-through rates and the 30% increase in user engagement. These metrics demonstrate his ability to drive results and contribute to the success of previous employers.

Be sure to include specific examples of your accomplishments and the measurable impact of your work. This demonstrates your ability to create designs that not only look visually appealing but also deliver tangible results.

Jason could further tailor his cover letter to Adobe by mentioning any specific projects or campaigns that align with Adobe's brand and values.

Research the company you are applying to and highlight any relevant projects or campaigns that demonstrate your understanding of their brand and how you can contribute to their goals.

By highlighting his proficiency in industry-leading software and his ability to optimize design workflows, Jason showcases his technical skills and his commitment to staying up-to-date with the latest tools and trends in the field.

Mention any specific software or tools you are proficient in, as well as any process improvements you have implemented. This demonstrates your ability to work efficiently and effectively in a fast-paced design environment.

Skills To Highlight

As a content creator, your cover letter should highlight the unique skills that make you a strong candidate for the role. These key skills include:

Creativity : Content creators need to be able to generate fresh and innovative ideas for content. Whether it's writing blog posts, creating videos, or designing infographics, your ability to think creatively and outside the box will make you stand out from the competition.

Storytelling : A good content creator knows how to tell a compelling story. You should be able to captivate your audience and engage them through your content. Highlight your storytelling skills by providing examples of how you have created narratives that resonate with your target audience.

Project Management : Content creation often involves managing multiple projects simultaneously, meeting deadlines, and coordinating with different team members. Demonstrating your project management skills in your cover letter will show that you are organized, detail-oriented, and capable of handling the demands of the role.

Attention to Detail : In the world of content creation, precision and accuracy are essential. From proofreading articles to editing videos, your ability to pay attention to detail will ensure that your content is high-quality and error-free. Emphasize your meticulousness and commitment to producing polished work.

Proficiency with Design and Editing Software : Content creators often work with various tools and software to create and edit content. Mention any design or editing software that you are proficient in, such as Adobe Creative Suite, Canva, or Final Cut Pro. This will demonstrate your technical skills and ability to create visually appealing and professional-looking content.

By highlighting these skills in your cover letter, you will show potential employers that you possess the necessary expertise and qualities to excel as a content creator.

Common Mistakes to Avoid

When crafting your cover letter as a content creator, it's important to avoid these common mistakes:

Being Too Generic : One of the biggest mistakes content creators make is using a generic cover letter that could apply to any job. Employers want to see that you have taken the time to research their company and understand their specific content needs. Tailor your cover letter to each individual company by mentioning their mission, values, and any recent projects or campaigns they have worked on. This will show that you are genuinely interested in their organization and are not just sending out mass applications.

Failing to Showcase Storytelling Abilities : As a content creator, your job is to tell stories and engage your audience. Your cover letter is an opportunity to showcase your storytelling abilities. Use compelling language and examples to demonstrate how you have created engaging and impactful content in the past. This could include describing a successful campaign you worked on, highlighting a particular piece of content that went viral, or discussing how you have used storytelling techniques to connect with your target audience.

Not Highlighting How Your Expertise Can Address the Company's Specific Content Needs : Every company has unique content needs, whether it's creating blog posts, social media content, video scripts, or website copy. It's important to show employers how your expertise can specifically address their content needs. Research the company's current content strategy and identify areas where your skills and experience align. Then, in your cover letter, highlight these specific areas and explain how your expertise can help the company achieve its content goals.

Neglecting to Mention Relevant Tools and Technologies : Content creation often involves using various tools and technologies, such as content management systems, graphic design software, or social media scheduling platforms. Make sure to mention any relevant tools and technologies that you have experience with in your cover letter. This will show employers that you have the technical skills necessary to excel in the role and can hit the ground running.

Ignoring the Importance of Proofreading and Attention to Detail : As a content creator, attention to detail is crucial. Your cover letter should be free of any grammatical or spelling errors. Take the time to proofread your cover letter multiple times, and consider asking a trusted friend or family member to review it as well. Small mistakes can make a big impact and may give the impression that you are not detail-oriented.

By avoiding these common mistakes, you can create a strong and compelling cover letter that showcases your skills, experience, and enthusiasm for the role of a content creator.

In conclusion, a well-crafted cover letter is an essential component of a successful job application for a content creator position. It serves as an opportunity for candidates to showcase their skills, experience, and passion for the field. By tailoring the cover letter to the specific job requirements and company culture, content creators can significantly enhance their chances of landing a rewarding position.

Throughout this article, we have provided a variety of cover letter examples for content creator positions. Each example demonstrated effective ways to highlight relevant skills and experience, convey enthusiasm, and showcase the candidate's unique value proposition. By following these examples, job seekers can create compelling cover letters that stand out from the competition.

In addition, we discussed key takeaways from each example, highlighting the strengths and key elements that make these cover letters successful. These key takeaways can be applied across all cover letters in the content creator category, helping candidates improve their own application materials.

To maximize the impact of a cover letter, it is important to highlight relevant skills such as content strategy, writing proficiency, SEO knowledge, and social media management. Emphasizing these skills demonstrates to employers that the candidate has the necessary expertise to excel in the role.

Furthermore, we highlighted common mistakes to avoid when crafting a cover letter. These include generic and unenthusiastic language, lack of personalization, and failure to demonstrate knowledge of the company or industry. By being mindful of these mistakes, job seekers can ensure their cover letters make a positive impression on potential employers.

In conclusion, a well-written and tailored cover letter can make a significant difference in a content creator's job application. It is an opportunity to showcase skills, experience, and passion, and to stand out from the competition. By following the examples and tips provided in this article, content creators can create compelling cover letters that increase their chances of landing their dream job.

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5 Marketing Cover Letter Examples That Worked in 2024

Stephen Greet

  • Marketing Cover Letter
  • Marketing Coordinator
  • Marketing Intern
  • Marketing Assistant
  • Marketing Director
  • Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

cover letter for content marketer

Marketing Cover Letter Example

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Marketing cover letter example

Why this cover letter works

  • Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

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Marketing Coordinator Cover Letter Example

Marketing coordinator cover letter example

  • Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

Marketing intern cover letter example

  • Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
  • Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

Marketing assistant cover letter template

  • Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

Marketing director cover letter template

  • Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

  • Business analyst
  • Social media manager
  • Data analyst
  • Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

Job seeker stands with hands in air, questioning how to fill out job materials

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

cover letter for content marketer

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

cover letter for content marketer

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

cover letter for content marketer

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Luna Torres

Marketing Cover Letter Mistakes to Avoid

  • The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
  • This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
  • While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
  • You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
  • Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible. 

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The 23 Best Cover Letter Examples: What They Got Right

Amanda Zantal-Wiener

Published: December 14, 2023

I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

 person types of a cover letter

I was shocked upon learning 45% of job seekers don't include a cover letter when applying for a job. I definitely don't recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It's an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

→ Click here to access 5 free cover letter templates [Free Download]

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 20+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great .

cover letter for content marketer

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

  • Standard Cover Letter Template
  • Entry-Level Cover Letter Template
  • Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

Cover Letter Examples

  • Standard Cover Letter Example
  • Data-Driven Cover Letter Sample
  • Entry-Level Cover Letter Example
  • The Cover Letter That Explains 'Why,' Not Just 'How'
  • The 'We're Meant for Each Other' Cover Letter
  • The Cover Letter with H.E.A.R.T.
  • Short-and-Sweet Cover Letter Example
  • The Short Story
  • The Bare Bones Cover Letter
  • The Breezy Follow-Up
  • The Administrative Assistant Cover Letter
  • The Internship Cover Letter
  • The Brutally Honest Cover Letter
  • The Pivot Cover Letter
  • The Graphic Design Cover Letter
  • Consulting Internship Cover Letter Example
  • Nonprofit Referral Cover Letter Example
  • General Email Inquiry Cover Letter Example
  • Post-Phone-Call Cover Letter Example
  • Mission-Driven Graduate Cover Letter Example
  • Short Recommendation Cover Letter Example
  • Professor or Research Position Cover Letter Example
  • Director Cover Letter Example
  • Editorial Cover Letter Example
  • Promotion Cover Letter Example
  • Law Cover Letter Example

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

cover letter examples: standard cover letter

Download a Customizable Copy of This Cover Letter Example

This standard cover letter is among my favorite approaches because it hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities of your current role.

You also have the chance to describe the challenges you’ve mastered in previous roles, showing that you’re capable of facing any problem that comes your way.

Why I Love It

I love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

cover letter examples: data driven cover letter

Numbers are worth a million words — or that’s how I think the saying should go (if only we could include pictures in cover letters).

Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention.

Over the years, I've learned most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

I love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement.

If I worked in a creative industry, for instance, I could include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

cover letter examples: entry-level cover letter

Many of us have had "first job jitters" (that's what I'm calling it) when applying for our first career opportunity.

However, my experience taught me to increase my chances of getting that first interview by including a cover letter that explains how my education can help me succeed in the role I applied for.

In fact, HubSpot staff writer Erica Santiago says highlighting her education was key to snagging her first role out of college.

"When I graduated from journalism school, I only had a couple of internships under my belt and maybe some writing clips — not enough to compete with most young professionals with more experience," she recalls.

"So, I highlighted the classes I took such as 'News Reporting and Writing' or 'Electronic News Gathering," she says, "And I explained the assignments I did and how they gave me real-world experience in interviewing and reporting."

She says that's how she got her first job as a digital journalist for WSVN in Miami.

If you need help understanding how to highlight your education in a cover letter, look no further than this example from HubSpot.

While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes.

You can then convey how you can use your knowledge to help your target company reach its goals.

I love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? I  found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters include real company names and NSFW language that I've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

You may already know how to talk about how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story.

I advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

cover letter that explains "why" with a story about a childhood experience with the chicago cubs

Image Source

Here’s another instance of the power of personalization.

The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, I'm sure that would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While I love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company.

But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, I’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example shows how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

Further reading: Sales Cover Letter Tips

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

We're meant for each other cover letter submitted to HubSpot

"Content Marketing Certified" shows the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ).

Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

Read more: Customer Service Cover Letter Tips

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent.

Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices.

Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

cover letter that details experience according to hubspot values: humble, empathy, adaptability, remarkable, and transparent.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Cover-Letter-Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, " The Best Cover Letter I Ever Received. " That letter has three complete sentences, as follows:

Short and sweet cover letter example with only three sentences

One might argue that this particular letter is less than outstanding, and I'll also admit it's an older example.

It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question.

But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

"The writer of this letter took the time to think through what would be relevant to me," writes Silverman. "Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on."

When you apply for a job, start by determining two things:

  • Who might oversee the role — that’s often included in the description, under "reports to." Address your letter to that individual.
  • Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key to this standout cover letter is research.

By looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you can create solutions for them.

Read here for more tips on how to land your dream job .

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

  • Detail the experience she already has with the organization.
  • Stand out to the hiring team.

short cover letter example from basha coleman that starts with a short story about her existing experience with pepsi

I notice her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point.

In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader.

Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you.

Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

short cover letter example with summarized bullet points

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

Check out this post for more useful cover letter tips .

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

short cover letter example from Amanda Edens with bullet points and breezy language

This short cover letter is the result. I especially admire how she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.

Not only does Amanda include links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

  • Summarizes the expertise she has relevant to the posting
  • Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
  • The reader gets everything they need in an organized and thoughtful manner.

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Michelle, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

Cover Letter Example: Admin Cover Letter

It’s clear that she’s passionate about not only the music industry, but Epic as a whole.

She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research.

Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company.

All of this communicates that she’d be able to start with very few hiccups while getting up to speed.

Further reading: 15 Cover Letter Templates

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field.

In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

Cover Letter Examples: Internship Cover Letter

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

  • Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying for a business analyst position, so mentioning their involvement in a FinTech group makes sense.
  • Previous internships in relevant fields: Our applicant points out that they’ve interned as a Business Analyst at another firm. Pointing out that they’ve done the role before will help make their case for fit.
  • Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bilingual support, knowing multiple languages is an asset.

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Further reading for recent graduates:

  • How to Find a Job After College
  • Writing a Cover Letter for an Internship

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form.

Former Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example " the best cover letter " (which he received while he was with Squarespace):

Brutally honest cover letter example

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company.

But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

"Remember that I'm reading these all day long," Hertzberg writes. "You need to quickly convince me I should keep reading. You need to stand out."

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while making it clear why they are a good fit for the role.

Further reading:

  • How to Stand Out and Get Hired at Your Dream Company
  • How to Find Your Dream Job

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

Cover Letter Example: Creative Pivot Cover Letter

It’s clean but effective.

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context.

The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

sandra barnes cover letter

It’s got so much going for it:

  • Pop of color
  • Clean layout
  • Interesting fonts

Besides the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant proves their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and emphasizing their greatest achievements.

Pro tip: If you're applying for a graphic design job, share a link to your graphic design portfolio website , even if it's not an application requirement.

Job Cover Letter Examples

Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience.

The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.

13. Consulting Internship Cover Letter Example

consulting cover letter

Many internship applicants are early on in their careers or are still in college. That means they’ve yet to gather enough experience to offer tangible proof of their ability to do the job.

That means that a cover letter is the place where an internship applicant can shine.

This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters.

Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.

While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties them into her desired position at Quantcast Product Group.

This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization.

Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.

14. Nonprofit Referral Cover Letter Example

job cover letter examples: nonprofit referral

This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents.

That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.

If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters.

Your goal is to make sure they get information about you that they otherwise won’t get from your resume.

With only three full paragraphs, this cover letter example is short, sweet, and to the point. No time is wasted, and it also goes over the critical basics, such as skills and experience.

This nonprofit cover letter includes a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile.

I  also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.

15. General Email Inquiry Cover Letter Example

job cover letter examples: general internship inquiry

Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.

This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.

The best part about this cover letter is that it can be easily customized from one political campaign employer to the next.

While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.

When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.

Setting up customized email signatures is also highly recommended. They should include your name, job title, and ideally links to your website or social accounts as well as your headshot.

These add a professional touch and help you stand out from other cover letters in the recipient’s inbox. At the same time, the headshot makes you easier to remember in case a job position becomes available, while the website or social links allow recruiters to learn more relevant details about you.  

This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email.

It’s also a good example to follow if you’re still in college or have very little experience.

Read more: How to Write a Letter of Interest

16. Post-Phone-Call Cover Letter Example

job cover letter examples: post phone call

If you get a phone call from a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win. In your cover letter, be sure to mention that right away, like this example does.

A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next.

That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also has a few more details about why they started speaking in the first place.

Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job.

It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.

This cover letter example includes two things that will immediately draw my attention: A phone call they’ve already had, and a mutual contact at their organization.

The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.

Read more: How to Start a Cover Letter

17. Mission-Driven Graduate Cover Letter Example

job cover letter examples: mission driven

This cover letter example from a recent B.A. graduate wowed me from the first sentence.

The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.

It's so personalized to the employer’s own mission that it’s difficult to stop reading it.

Even if the hiring manager isn’t a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone.

The applicant explains at length why she’s excited to work for that specific hospital. The organization serves Aboriginal populations, which aligns with her own values and research interests.

In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences supports the employer’s mission.

That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.

If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization.

This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.

18. Short Recommendation Cover Letter Example

job cover letter examples: short recommendation

Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company.

The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information I  always recommend you frontload in your letter.

This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college.

Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.

The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role.

I  love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.

This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.

19. Professor or Research Position Cover Letter Example

job cover letter examples: professor or research

Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer?

Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.

I love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone.

The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.

She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.

While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length.

If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.

20. Director Cover Letter Example

job cover letter examples: director

This cover letter example — for a Director of Catering position at a university — doesn’t waste any time.

The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.

I love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed.

If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.

As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.

This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision.

I  love the use of formatting that doesn’t stray too much from regular cover letter conventions, and I  like that the applicant kept all other paragraphs extremely brief.

21. Editorial Cover Letter Example

job cover letter examples: editorial

Applying for an editorial or journalistic position? Like a cover letter example I  shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention.

This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.

This immediately draws the reader in and tells them that this application isn’t random at all; the applicant would like to work at the newspaper because they’ve read it every morning.

Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.

The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.

The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself?

I  like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.

22. Promotion Cover Letter Example

job cover letter examples: promotion

In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career.

I  like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.

Not only that, but the applicant also references their experience before they started working at the employer and uses that information to make their candidacy even more desirable.

Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter.

This cover letter example does an excellent job showing the candidate’s knowledge of their current organization while stating why they’re a natural fit for the promotion.

Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.

23. Law Cover Letter Example

job cover letter examples: law

This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out.

The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.

The applicant then goes into his skills and the feedback he’s received from past managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded.

By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only "tooting your own horn."

Pro-Tip: In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for. But if you can cite others’ remarks, that also helps.)

At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly while still conveying the essentials of a cover letter.

This short cover letter example keeps it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm.

This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.

Now that I've shown you some excellent examples, let's talk about how you can create the best cover letter for your dream job.

What is a good cover letter?

A cover letter is used to show your interest in the role, passion for the company, and the impact you've had in previous positions. Good cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

What’s on a cover letter?

Before you start writing your cover letter, let's cover a few basic must-haves you'll want to include. If you’re looking for more detailed instructions, check out this guide to writing a cover letter .

Add a simple, but pleasant greeting to address the recruiter or hiring manager.

Learn more:

  • Dear Sir or Madam Alternatives
  • Cover Letter Greetings

Write a catchy introduction that explains why you’re interested in the role.

  • How to Write an Introduction
  • Tips for Writing a Good Introduction Sentence

Work Experience

This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

  • How to Write About Your Professional Background
  • Professional Bio Examples
  • LinkedIn Bio Examples

In this paragraph, add a call-to-action by expressing interest in an interview. Offer your contact information and sign off.

  • Email Closing Line Examples
  • Tips for Writing Conclusions

What does a cover letter look like?

Besides showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample. It shows off your personality and your ability to convey ideas.

That's a lot of information to include on a single page, so it can help to have a clear structure to start with.

Check out our fillable cover letter templates to see how you should organize the content of your cover letter.

HubSpot Cover Letter Template

What makes a great cover letter?

A cover letter is personal, but it also needs to help you reach a goal and help the hiring team understand how you could perform that role with their company. This complexity can make cover letters really tough to write.

Because cover letters are difficult to write, many come off as boring, basic, or confusing for hiring managers to read. But the tips below about the qualities that make a cover letter great can help you take your cover letter from basic to bright.

Start with this quick video, then keep reading for more tips:

Personalized Introduction

Begin with an introduction that's personal. It should capture the reader's attention and address your recipient by name. Then, add a compelling opening sentence that emphasizes your interest in the specific role.

Helpful Cover Letter Introduction:

"Dear [Hiring Manager's Name],

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it's about your experience, isn't it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

"At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface."

Unhelpful Cover Letter Experience:

"I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results."

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

"I lead a team of five content writers while increasing website traffic by 18% year-over-year."

Unhelpful Cover Letter Example:

"I have a great track record of leadership and achieving fantastic results."

Research and Company Knowledge

Hiring teams aren't hiring anyone with the skills to do the job. They're hiring a person they'll work alongside at their specific company.

So, to show that you're not just looking for any job anywhere, share your knowledge of the company's industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

"I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot."

Unhelpful Cover Letter Research:

"I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations."

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

  • Guide to Becoming a Better Writer
  • Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

  • Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
  • Choose your words carefully .
  • Write in active voice.

Helpful Cover Letter Tone:

"I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization."

Unhelpful Cover Letter Tone:

"Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting."

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you'd most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you're feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Professional Cover Letter Templates

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7 Content Writer Cover Letter Examples

Content Writers excel at weaving words into engaging narratives that inform, entertain, and inspire readers. Similarly, your cover letter is your chance to craft a captivating story about your professional journey, highlighting your creativity, writing skills, and dedication to producing quality content. In this guide, we'll explore top-notch Content Writer cover letter examples to help you pen an application that leaves a lasting impression.

cover letter for content marketer

Cover Letter Examples

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The best way to start a Content Writer cover letter is with a strong, engaging introduction that immediately showcases your writing skills. Begin with a compelling hook that grabs the reader's attention, such as a brief anecdote or a unique fact about your experience or skills. Then, clearly state your purpose for writing, including the specific role you're applying for. Make sure to personalize it by mentioning the company's name and why you're interested in them. This not only shows your enthusiasm for the role but also demonstrates that you've done your research, which can set you apart from other candidates.

Content Writers should end a cover letter by summarizing their interest in the position and their belief in their ability to contribute positively to the company. This can be done by reiterating key skills or experiences that align with the job description. It's also important to express enthusiasm for the potential opportunity to interview or further discuss their qualifications. For example: "I am excited about the opportunity to bring my unique skills in content creation and SEO optimization to your team. I am confident that my experience and passion for storytelling can contribute to your company's goals. Thank you for considering my application. I look forward to the possibility of discussing my qualifications further." Finally, end with a professional closing such as "Sincerely" or "Best regards," followed by your name. This ending is both professional and leaves a positive, lasting impression.

A Content Writer's cover letter should ideally be about one page long, or around 300-500 words. This length is enough to succinctly present your skills, experience, and passion for the role without overwhelming the hiring manager with too much information. Remember, the cover letter is your chance to make a strong first impression and to entice the reader to look at your resume for more details. As a Content Writer, it's crucial to demonstrate your ability to convey information in a clear, concise, and engaging manner, and a well-crafted, succinct cover letter is a great way to do this.

Writing a cover letter with no experience as a Content Writer can seem daunting, but it's all about showcasing your potential, transferable skills, and passion for the industry. Here's how you can do it: 1. **Research**: Understand the company and the job role you are applying for. This will help you tailor your cover letter to their specific needs and show that you have a genuine interest in their organization. 2. **Introduction**: Start with a compelling introduction that grabs the reader's attention. Mention the position you're applying for and where you found the job listing. 3. **Highlight Transferable Skills**: Even if you don't have direct content writing experience, you may have transferable skills that are relevant. For example, if you have experience in research, project management, or social media, these can all be valuable in a content writing role. Be sure to provide examples of how you've used these skills in the past. 4. **Showcase Your Writing Ability**: Use your cover letter as a chance to demonstrate your writing skills. Make sure it's well-written, clear, and concise. Avoid jargon and ensure your passion for writing comes through in your words. 5. **Education and Training**: If you have any education or training that's relevant to content writing, such as a degree in English or Journalism, or even online courses in content writing or SEO, be sure to mention it. 6. **Express Your Passion**: Show your enthusiasm for content writing and the industry you're applying to. This can help make up for a lack of experience. 7. **Provide Examples**: If you have any samples of your writing, even if they're from school projects or a personal blog, include them or provide links. This can help employers see your potential. 8. **Close Strong**: End your cover letter by reiterating your interest in the role and your eagerness to contribute to the company. Thank the employer for considering your application and express your hope for further discussion. Remember, everyone starts somewhere. Even without direct experience, your passion and potential can still make you a strong candidate for a content writing role.

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