product proposal essay example

3. State the problem or need.

This is where you share a summary of the issue impacting the potential client. This is your opportunity to show them you understand their needs and the problem they need help solving.

In the example above, I included several signals to showcase my expertise – that I've been in the photography biz for 10 years, that I've worked with over 500 clients, and that I've been featured a number of publications. 

As you approach this section, focus on presenting yourself as an authority. Consider leveraging tools like:

• Case studies
• Client testimonials
• Relevant awards
• Industry accreditations

6. Include pricing options.

Pricing is where things can get a bit tricky, as you don't want to under or over-price your product.

The pricing section of your proposal could include:

• A detailed pricing breakdown, including packages, tiers, and add-ons or optional services
• How product features and benefits align with pricing choices
• Pricing for different needs and budgets
• How your pricing compares with competitors
• An FAQ section to respond to anticipated objections and explain your pricing strategy

7. Summarize with a conclusion.

After sharing the above information, simplify it all into one final section.

• First, briefly summarize the proposal. Be sure to share your qualifications and why you’d serve as the best choice.
• Then, to prompt further conversation, confirm your availability to go over the next steps.
• At the end of the proposal, the goal is to have the client ready to work with you. So, be sure to offer your contact information for easy follow-up.

In need of some inspiration before you begin writing? Here are example business proposal templates from popular business proposal software companies you can use to help create your proposal.

1. HubSpot's Free Business Plan Templates

Download these Templates

We know how crucial a great business proposal is to your and your client’s success. That's why we've compiled 2 Free Business Proposal Templates for you to use and customize for any of your projects.

You'll gain access to a concise, one-page template (pictured above), as well as a longer template for you to refine your plan and proposal.

Download the templates now to get started on building your proposal.

What We Like

The one-page template is clear, straightforward, and easy to read — without skipping on the key elements of a business proposal. This format is especially useful for busy clients who appreciate brevity and clarity.

2. Web Design Proposal

With advertising on social networks projected to reach $82.23 billion dollars in 2025 , it's in your business's best interest to have a plan for growing your client's social media presence.

To help you in that effort, the information in this social media marketing proposal includes an executive summary to help introduce your high-level ideas, an assessment of the client’s company to show your diligence, and a breakdown of billing to show how your company charges for posting, content creation, and analytics.

This template includes all the bells and whistles of a social media proposal packaged in a fun yet professional design. It also includes helpful writing instructions under each section.

8. Content Marketing Proposal

Business proposal templates are helpful places to get started, but what should your business proposal look like when it's complete? This template should inspire you.

When pitching your content marketing services to clients, this template can help you organize your ideas. While it walks you through initial objectives and how to communicate your prospected results, one of the most helpful parts of this template is the pricing ideas it gives you when charging for your services.

In the business template example below, Social Portal Consulting (SPC) pitches a marketing proposal to Graphic Bean. At first sight, this proposal appeals to the creative. I recommend going a step forward and designing the layout in your or your client’s brand colors.

Besides the design, the social media icons quickly tell the prospect what platforms Social Portal is pitching. Because we see Facebook, Twitter, Instagram, and Pinterest icons, the client instantly knows that this proposal doesn’t include LinkedIn, YouTube, or other platforms.

While maintaining its design, this example outlines Social Portal Consulting’s plans efficiently. It begins by providing insight into Graphic Bean and its goals before elaborating on how SPC can leverage its expertise to help them achieve them.

This business proposal template includes an easy-to-follow timeframe for goals and objectives while keeping the client abreast of how payment will happen across the project.

Overall, this is an excellent example of how to combine the elements of social media marketing into a creative and concise business proposal. Finally, we'll leave you with some business proposal ideas to get you started on your own.

• Start with an outline.
• Keep it simple.
• Stay on brand.
• Quality control.
• Include data and visuals.
• Add social proof.
• Use a call-to-action.
• Create a sense of urgency.
• Make the decision for them.
• Incorporate video into your proposal.
• Include up-sell and add-on opportunities.
• Clarify your terms and conditions.
• Include a space for signatures to document agreement.
• Create a table of contents.

1. Start with an outline.

If you want to produce a thoughtful, effective business proposal, you need to have some idea of what you're hoping to achieve with it.

Before I dive into writing a proposal, I always outline the major sections of the proposal that I want to include. That way, I can stay focused and make sure my message stays intact as I write.

Use these free business proposal templates to make sure that your outline includes everything you need.

2. Keep it simple.

Ultimately, there's no definitive blueprint for how long a business proposal has to be. Yours should be however long it takes to convey the information you want to get across.

That said, I'm a firm believer in quality over quantity, especially when it comes to business proposals. Keep your sentences short and simple, and avoid including too much business jargon.

You want anyone who picks up your proposal to make sense of it. So, be straightforward and don't get too fancy. Aim for substance over flash.

3. Stay on brand.

Don't be afraid to let your company's personality shine through in your proposal. Stay true to your brand and show the client what sets you apart from your competitors.

4. Quality control.

I've made it a habit to add an editing/QA step in my writing process. During this step, I do a quick spelling and grammar check before hitting send.

So, as you draft your proposal, and after checking for the basics, keep scanning this document until it's just right.

Check to make sure your proposal:

• Meets client needs and expectations
• Highlights your value proposition
• Is well-structured and easy to read or skim
• Complies with legal, ethical, and regulatory requirements
• Looks professional and engaging

5. Include data and visuals.

You want your business proposal to capture your prospect's attention and help set you apart from any other ones they might have received. One of the best ways to do that is to include hard, quantitative data that helps stress the value of your business.

Use relevant, compelling figures that highlight what you have to offer. This can establish authority and make your proposal more convincing. It also helps to include visuals such as charts and graphs to enhance your proposal.

6. Add social proof.

From my experience, you can only be so convincing when you're personally talking up how great your business is — which is why adding social proof is key to establishing credibility.

At the end of the day, prospects are skeptical. They may not take you at your word. But they'll likely trust peers and fellow customers. That's why including elements like customer quotes and testimonials can go a long way.

7. Use a call-to-action.

I've learned that the best proposal in the world can only take you so far if you don't clearly define the next steps. That's why you have to make sure the reader knows what to do after reading your proposal.

A clear call-to-action is the best way to get there.

Define and highlight exactly what they should do to act on the interest your proposal has generated. Without that guidance, you might leave your reader in limbo.

HubSpot customers : Use this CTA builder to create powerful customized CTAs.

8. Create a sense of urgency.

No one wants to feel as if they missed out on a great opportunity. From my experience, prospect tend to drag their feet and put off making a decision if there isn't a sense of urgency.

So, as you create your business proposal, your goal should be to add a degree of urgency. When prospective clients read your business proposal they should feel that the best time to sign up for your service is now .

One way I accomplish this is by stating short and long-term goals for their business. They'll have to wait for the long-term goals, but I make the short-term goals so enticing that they'll be ready to begin a collaboration.

9. Make the decision for them.

Craft your copy in a way that seems like saying "no" to the proposal would be stepping over dollars to pick up pennies. Your offer should go above and beyond their expectations. Do everything in your power to remove friction and objections along the way.

10. Incorporate video into your proposal.

If you're creating an online proposal using document file formats like PDF, add multimedia elements. This will enhance the proposal experience, make your document richer, and keep them engaged.

Try adding a video at the beginning as an intro to your proposal. Or, put a video in the project breakdown to verbally discuss some of the more confusing parts.

Extras like this can make an impression. This tip works especially well with prospects who are visual or auditory communicators.

Pro tip : HubSpot Video makes it easy to record and embed video into a website or email for a big proposal boost.

11. Include up-sell and add-on opportunities.

They say you won't receive unless you ask. And readers won't explore the upper tiers of your solutions if you don't give them the opportunity.

So, share some upsells and add-ons about your business that they can act on. Call out a specific pain point and how this extra can add value.

With this step, balance is important. Show them everything your business has to offer without overwhelming your recipient.

12. Clarify your terms and conditions.

Your business proposal should include details on your project timeline and payment schedule. This summary is basically what you and the client agree to if they accept your proposal.

Don't forget to share this post!

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Propose your business as the ideal solution using this free template.

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Jun 21, 2023

Proposal Essay Examples: Convincing Ideas for Your Research Paper or Essay

Dive into the power of persuasive writing through captivating proposal essay examples. Explore ideas that inspire, enrich your work, and unlock impactful proposal crafting. Prepare to elevate your writing and leave a lasting impression!

Writing a compelling proposal essay often presents a challenge for many students. A large proportion can't distinguish a research paper proposal from a proposal essay, and even more find difficulty in creating persuasive ideas for their essays. If this situation resonates with you, rest assured you're not alone.

In this extensive guide, we aim to simplify the process of writing a proposal essay. We provide a host of resources such as examples of proposal essays, a carefully constructed outline template, and proven writing techniques. Our guide, honed through years of experience in academic writing, is specifically designed to help you achieve high grades in your proposal essay assignment.

Embark on this journey with us to uncover the nuances of crafting an excellent proposal essay. Armed with the correct resources and guidance, you will transition from uncertainty to confidence, ready to produce an impressive proposal essay. Let's start delving into the craft of writing an engaging proposal essay.

What is a Proposal Essay?

An essay proposal is a document that outlines the content and purpose of your proposed essay. Whereas a thesis conveys the central concept of your study, an essay proposal summarizes the intent and substance of a specific essay.

A proposal essay also serves as a detailed plan of action addressing a particular problem. The writer identifies a problem, suggests a solution, and provides evidence to persuade the reader to agree with the proposed solution or idea. In essence, your role as a writer is to convince the reader that your concept is exceptional and that they should support its execution.

These essays function as a strategic tool, enabling you to sell an idea, belief, or yourself in a manner that not only piques the reader's interest but also convinces them of your capability to bring the proposed plan to fruition. Although proposal essays are frequently associated with business and economics disciplines, they extend beyond these fields.

Proposal essays fundamentally promote critical thinking and problem-solving skills among students. They allow you to venture beyond the structured academic syllabus and engage with real-world issues that require innovative solutions. Writing a proposal essay, therefore, is an opportunity to demonstrate your analytical acumen and your capacity to think creatively.

How to Write a Proposal Essay

Writing a compelling proposal essay requires careful planning, thorough research, and meticulous execution. Here are the steps to ensure your proposal essay stands out:

1. Understand Your Audience: Begin by identifying your target audience. Who are they, and what is their role in the context of your proposal? What are their needs, concerns, or interests? Understanding your audience's perspectives helps in tailoring your message, increasing the chances of your proposal being accepted.

2. Research Thoroughly: Deep and broad research is crucial. Even if you're well-versed with the topic, there is always more to learn. Look at what experts in the field have said and how your proposal aligns or diverges from their views. This research will not only fortify your arguments but also make your essay more credible and authoritative.

3. Create a Detailed Plan: Once you've completed your research, start to structure your essay. Begin with an introduction where you present the problem or issue. Then, propose your solution in the body paragraphs, where each paragraph should focus on a single point or argument, supported by evidence. Finally, wrap up your proposal in the conclusion by summarizing your key points and reinforcing the significance of your solution.

4. Write Your First Draft: Start writing your essay based on the plan you have created. Be clear and concise, avoid jargon, and make sure your arguments are logically constructed and easy to follow.

5. Revise and Edit: After completing your first draft, it's important to revisit it with a critical eye. Look for areas where your argument can be strengthened, check for coherence and flow, correct grammatical errors, and ensure your language is clear and precise. It may be helpful to have others review your work for a fresh perspective.

6. Proofread: Once you're satisfied with the content of your essay, proofread it one final time to catch any minor mistakes or inconsistencies. Remember, a polished essay demonstrates your diligence and commitment to quality.

By following these steps, you can create a persuasive, well-structured proposal essay that effectively communicates your idea and its value.

Structure of a Proposal Essay

Writing a proposal essay requires a specific structure that enables you to present your idea clearly and persuasively. Here's an overview of the necessary elements:

1. Introduction: Your introduction sets the stage for your proposal. It should include a captivating hook that draws readers in, and a clear thesis statement that summarizes your proposal. For Example: A feasible approach to decreasing the alarming mortality rate among young mothers is by equipping parents with necessary skills to support their teenage daughters who become pregnant.

2. Problem Statement: After the introduction, delve deeper into the problem your proposal aims to solve. Describe its nature, roots, and implications. Clarify why it's critical to address this problem, how it affects your readers, and what benefits solving it would bring.

3. Proposal Statement: In this section, elucidate your proposal in detail. Describe the solution you've come up with, highlighting both its benefits and potential drawbacks. Ensure you present your idea as the optimal solution to the problem at hand.

4. Implementation Plan: Next, explain how you plan to execute your proposal. This should be a clear and comprehensive guide demonstrating the practicability of your solution. Identify potential obstacles that might arise during implementation and include steps to overcome them. Discuss why your approach is unique and why previous attempts to solve the problem have failed.

5. Expected Outcome: Here, discuss the positive results you expect from the implementation of your proposal. Provide a clear, concise picture of the improvements and advantages your solution will bring. 6. Evaluation: In this section, provide an estimate of the resources, including time, money, and expertise, necessary to implement your proposal. Discuss its feasibility within the current situation and address possible objections or criticisms from those who might disagree with your proposal.

7. Timeline and Required Resources: Clearly specify the resources required to implement your proposal, such as manpower, funds, and equipment. Include a timeline if possible, giving a chronological order of the steps to be taken.

8. Conclusion: Summarize the key points of your essay and reaffirm the significance of your proposal. This is your final opportunity to convince your readers, so end with a powerful call to action.

Avoid introducing new ideas in the conclusion, as it can confuse readers and may unnecessarily elongate your essay. Stick to wrapping up what you've already presented and reemphasizing its importance.

Proposal Essay Examples 

In the following section, we present a collection of Proposal Essay Examples. These essays serve as excellent references for those looking to understand the structure and content of a compelling proposal.

 Each one addresses a unique and important topic, provides an insightful problem statement, proposes thoughtful solutions, and concludes by summarizing the main points. These examples illustrate the effective strategies used in proposal writing to engage readers and convincingly present an argument. 

Let's delve into these intriguing examples to inspire and enhance your proposal writing skills.

1. Reducing Plastic Waste: A Proposal for Action

Introduction:

With the escalating global environmental crisis, the specter of plastic waste looms large. Forecasts from the United Nations indicate that, failing to reduce plastic waste, we'll have more plastic than fish in the oceans by 2050. This proposal aims to present tangible solutions to this predicament.

Problem Statement:

The unchecked production and disposal of plastic products significantly contribute to plastic waste, endangering the environment and marine life. Given the lifespan of plastic waste—lasting centuries—it's crucial to devise an effective solution to curb plastic production.

Suggested measures to combat plastic waste include:

Government-imposed ban on single-use plastic items, such as straws, cups, and cutlery.

Government incentives encouraging the use of reusable products.

Awareness campaigns conducted by the government and NGOs about the environmental impact of plastic waste.

Investments in improved waste management systems for the proper handling of plastic waste.

Conclusion:

Reducing plastic waste is an urgent priority. By implementing the proposed measures, we can alleviate the issue, protect our environment and marine life, and build a more sustainable future.

2. Dangers of Texting While Driving

Despite countless warnings and campaigns, texting while driving remains a widespread, dangerous habit. This essay investigates the perils of this behavior and proposes measures to mitigate it.

Texting while driving constitutes a severe distraction, often leading to road accidents. Studies even rank it as more dangerous than drunk driving, as it considerably delays a driver's reaction time.

To address this peril, the following steps are suggested:

Launching educational programs and campaigns to inform drivers about the risks of texting while driving.

Implementing stricter penalties for drivers caught in the act.

Promoting technologies that restrict texting while driving.

Texting while driving is a lethal habit that warrants immediate attention. By raising awareness, enforcing stricter rules, and employing technology, we can significantly cut down road accidents due to distracted driving.

3. The Causes of Homelessness

Homelessness, affecting millions worldwide, is a complex and pressing social issue. This essay explores the causes behind homelessness and suggests viable solutions.

Causes of Homelessness:

Poverty, mental illness, addiction, and family breakdowns constitute the four primary triggers of homelessness.

To alleviate homelessness, the following steps are suggested:

Stimulate the supply of affordable housing by offering financial incentives to developers and reducing zoning restrictions.

Facilitate access to mental health services, addiction treatment, and support services for individuals and families experiencing homelessness.

Alleviate poverty by raising the minimum wage, providing job training, and enhancing access to education and healthcare.

Addressing homelessness calls for a comprehensive and coordinated effort. By implementing the proposed measures, we can significantly reduce homelessness, emphasizing our collective responsibility to extend support to those grappling with this issue.

Final Words

In conclusion, crafting a persuasive proposal essay involves thoughtful planning, in-depth research, and adept writing techniques. With Jenni.ai's cutting-edge AI tools at your disposal, this process becomes simpler, enabling you to create standout proposal essays. Take this opportunity to enhance your writing skills and leave an enduring impression on your audience. Experience the transformative capabilities of Jenni.ai today!

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📕 Studying HQ

Ultimate guide to writing a proposal essay, carla johnson.

• June 14, 2023
• How to Guides

If you’re a student, it’s likely that you’ve been asked to write a proposal essay at some point. A proposal essay is an academic piece of writing that tries to persuade the reader to do something or take a certain point of view. In this article, we’ll show you the best way to write a proposal essay that gets accepted.

What You'll Learn

What is a proposal essay?

A proposal essay is a type of academic writing in which the writer suggests an idea or solution to a problem and then backs up that suggestion with evidence. The proposal can take many different shapes, but it usually involves pointing out a problem or issue , suggesting a solution or course of action, and giving evidence to back up that solution or action.

Why are proposal essays important?

Proposal essays are important because they give students a chance to look into tough problems and come up with solutions that could change the world. By writing a proposal essay, students learn how to find and analyze information, think critically , and explain their ideas clearly. These skills are useful not only in school, but also in a lot of professional settings.

Thesis statement

In this article , we’ll provide you with a step-by-step guide to writing a proposal essay that will help you win over your audience and get your proposal accepted. We’ll cover everything from choosing a topic to formatting your essay , so you can be sure that you’re presenting your ideas in the most persuasive and effective way possible.

Choosing a Topic

Before you can start writing your proposal essay, you need to choose a topic. There are several factors to consider when choosing a topic, including your personal interests, the scope of the project, and the needs of your audience. Here are some tips to help you choose a great proposal essay topic:

Factors to Consider When Choosing a Topic

1. Your Interests: Choose a topic that you are passionate about or interested in. This will make the research and writing process more enjoyable and engaging.

2. Relevance: Choose a topic that is relevant to your audience or community. This will make your proposal more compelling and increase the likelihood of it being accepted.

3. Feasibility: Choose a topic that is feasible within the scope of your project . Make sure you have access to the resources and information needed to effectively research and support your proposal.

Brainstorming Techniques

Once you have considered these factors, it’s time to start brainstorming potential topics. Here are some techniques to help you generate ideas:

1. Mind Mapping: Create a visual map of your ideas, starting with a central topic and branching out into related subtopics.

2. Freewriting: Set a timer for 10-15 minutes and write down everything that comes to mind about a particular topic. Don’t worry about grammar or structure – just let your ideas flow.

3. Listing: Make a list of potential topics and then narrow it down based on the factors mentioned above.

Examples of Proposal Essay Topics

Here are some examples of proposal essay topics to help inspire your brainstorming:

1. Should college athletes be paid?

2. How can we reduce plastic waste in our community?

3. Should schools require students to wear uniforms?

4. How can we improve mental health resources for college students?

5. Should the minimum wage be increased?

6. How can we reduce the gender pay gap ?

7. Should the government provide free healthcare to all citizens?

8. How can we reduce the carbon footprint of our city?

9. Should there be stricter gun control laws?

10. How can we improve public transportation in our city?

Researching Your Topic

Once you have chosen a topic for your proposal essay, it’s time to conduct thorough research . This will involve gathering information from a variety of sources, evaluating their credibility, and organizing your findings in a way that supports your proposal.

Conducting Thorough Research

The first step in researching your topic is to identify credible sources of information. These may include academic journals, books, government reports, and reputable news sources. Use a variety of sources to ensure that you are getting a balanced and well-rounded perspective on your topic.

Evaluating Sources

Not all sources are created equal, so it’s important to evaluate each source for its credibility and relevance to your topic. Consider the following factors when evaluating sources:

1. Authorship: Who wrote the source, and what are their credentials?

2. Currency: How recent isthe information in the source? Is it still relevant?

3. Accuracy: Is the information in the source accurate and supported by evidence?

4. Bias: Does the source have a particular bias or agenda that may affect its credibility?

Taking Notes and Organizing Information

As you conduct your research, it’s important to take detailed notes and organize your information in a way that supports your proposal essay. Some effective note-taking strategies include:

1. Summarizing: Write a brief summary of key points and information from each source.

2. Quoting: Use direct quotes from sources to support your argument.

3. Paraphrasing: Restate information from sources in your own words, making sure to cite the source.

Once you have taken notes, organize them into an outline or mind map to help you structure your essay and ensure that your proposal is well-supported by evidence.

By following these steps, you can ensure that your proposal essay is well-researched, well-supported, and persuasive. In the next section, we’ll discuss how to effectively outline and structure your essay for maximum impact.

Outlining Your Proposal

Once you’ve chosen a topic and conducted thorough research , it’s time to create an outline for your proposal essay. An outline will help you organize your thoughts and ensure that your proposal is well-structured and easy to follow. Here are some tips for creating an effective proposal essay outline:

Creating a Proposal Essay Outline

1. Introduction: Begin with an attention-grabbing introduction that provides context for your proposal and sets the stage for your argument.

2. Background Information: Provide background information on your topic, including any relevant statistics, research, or historical context.

3. Problem Statement: Clearly state the problem or issue that your proposal addresses.

4. Proposed Solution: Present your proposed solution or course of action, providing evidence to support its effectiveness.

5. Implementation: Discuss how your proposed solution would be implemented and what steps would need to be taken to make it a reality.

6. Conclusion: Summarize your proposal and reiterate its importance, urging your audience to take action.

Tips for Effective Outlining

– Use bullet points or numbered lists to clearly organize your ideas.

– Make sure each section of your outline relates back to your thesis statement .

– Keep your outline concise and to the point.

Example Proposal Essay Outline

Here is an example proposal essay outline for a topic on reducing plastic waste in a community:

I. Introduction

– Attention-grabbing opening sentence

– Background information on plastic waste

– Thesis statement

II. Problem Statement

-Description of the problem of plastic waste in the community

– Statistics on the amount of plastic waste generated in the community

– Impact of plastic waste on the environment and health

III. Proposed Solution

– Proposal to ban single-use plastics in the community

– Alternatives to single-use plastics

– Benefits of reducing plastic waste

IV. Implementation

– Steps to implement the proposed ban on single-use plastics

– Timeline for implementation

– Strategies for community education and outreach

V. Conclusion

– Recap of the problem and proposed solution

– Call to action for community members to support the ban on single-use plastics

V. Writing Your Proposal

Now that you have a solid outline for your proposal essay, it’s time to begin writing. Here are some tips for crafting a strong proposal essay:

Crafting a Strong Introduction

Your introduction should grab the reader’s attention and provide context for your proposal. Here are some tips for crafting a strong introduction:

– Start with a hook, such as a surprising statistic, quote, or anecdote.

– Provide background information on your topic to help the reader understand the context of your proposal.

– Clearly state the problem or issue that your proposal addresses.

Writing the Body of Your Proposal

The body of your proposal essay should provide evidence to support your proposed solution. Here are some tips for writing the body of your proposal:

– Use research and statistics to support your proposal.

– Provide examples and case studies to illustrate the effectiveness of your proposed solution.

– Address Potential counterarguments and provide rebuttals to strengthen your argument.

Tips for Persuasive Writing

To make your proposal essay as persuasive as possible, here are some tips to keep in mind:

– Use strong, clear language that conveys your confidence in your proposal.

– Make sure your argument is logical and well-supported by evidence .

– Use emotional appeals sparingly and only when appropriate.

– Use transitional phrases to connect your ideas and ensure a smooth flow of information.

Avoiding Common Mistakes

Here are some common mistakes to avoid when writing your proposal essay:

– Failing to clearly state the problem or issue you are addressing.

– Presenting a solution that is not feasible or practical .

– Failing to address potential counterarguments or objections to your proposal.

– Overusing emotional appeals or providing insufficient evidence to support your argument.

By following these tips and avoiding common mistakes, you can craft a persuasive and effective proposal essay that will convince your audience to take action.

Refining Your Proposal

Once you’ve written a draft of your proposal essay, it’s important to refine it through careful editing and revision. Here are some tips to help you refine your proposal essay:

Editing and Revising Your Proposal

– Review your essay for grammar, spelling, and punctuation errors.

– Make sure your writing is clear, concise, and easy to understand.

– Check that your proposal is well-supported by evidence and that your arguments are logical.

– Look for areas where you can improve the flow and organization of your essay .

Peer Review and Feedback

It’s also a good idea to get feedback from others to help you refine your proposal essay. Here are some tips for getting feedback:

– Ask a peer or mentor to review your essay and provide feedback on areas that need improvement.

– Consider joining a writing group or seeking feedback from an online community.

– Take the feedback you receive seriously and use it to improve your essay .

Finalizing Your Proposal

Once you’ve made revisions based on feedback and edited your essay for clarity and accuracy, it’s time to finalize your proposal. Here are some final steps to take:

– Review your essay one last time to ensure it is error-free and well-organized.

– Make sure your essay is formatted correctly, with appropriate headings, margins, and font size.

– Create a bibliography or works cited page to provide proper credit to your sources.

Proposal Essay Examples

To help you understand what makes a successful proposal essay,here are some examples of effective proposal essays:

1. “Implementing a School-Wide Recycling Program” – This proposal essay outlines a plan to implement a recycling program in a high school. It provides a clear problem statement, proposed solution, and implementation plan , as well as statistics and research to support the proposal. The essay also addresses potential objections and provides rebuttals.

2. “Increasing Access to Healthy Food in Low-Income Communities” – This proposal essay proposes a solution to the problem of food insecurity in low-income communities. It provides a clear problem statement, proposed solution, and implementation plan, as well as research to support the proposal. The essay also addresses potential objections and provides rebuttals.

3. “Reducing Gun Violence in the United States” – This proposal essay proposes a solution to the problem of gun violence in the United States. It provides a clear problem statement, proposed solution, and implementation plan, as well as statistics and research to support the proposal. The essay also addresses potential objections and provides rebuttals.

Analysis of What Makes These Proposals Effective

These proposal essays are effective because they:

– Clearly state the problem or issue they are addressing.

– Provide a well-supported proposal or solution.

– Address potential objections and provide rebuttals.

– Use research and statistics to support their proposals.

– Provide a clear implementation plan.

– Use clear and persuasive language.

By analyzing successful proposal essays, you can gain insight into what makes a proposal effective and use thoseinsights to improve your own proposal essay. Remember to carefully research your topic , create a clear and well-supported proposal, and address potential objections to make your proposal as persuasive as possible. With these tips and examples in mind, you’ll be well on your way to writing a winning proposal essay.

Frequently Asked Questions

1. what are the elements of a proposal essay.

A proposal essay typically includes an introduction, background information, a problem statement, a proposed solution, an implementation plan, and a conclusion. It should also be well-supported by evidence and address potential objections.

2. How do I choose a topic for a proposal essay?

When choosing a topic for a proposal essay, consider your personal interests, the relevance of the topic to your audience or community, and the feasibility of the proposal within the scope of your project.

3. What is a proposal essay structure?

A proposal essay typically follows a structure that includes an introduction, background information, a problem statement, a proposed solution, an implementation plan, and a conclusion. Each section should be well-supported by evidence.

Writing a winning proposal essay requires careful research, persuasive writing, and effective organization. By choosing a relevant and feasible topic, conducting thorough research, creating a well-supported proposal, and refining your essay through editing and revision, you can create a persuasive and effective proposal essay that inspires action.

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• 6 steps for writing a persuasive projec ...

6 steps for writing a persuasive project proposal

A project proposal is a written document outlining everything stakeholders should know about a project, including the timeline, budget, objectives, and goals. Your project proposal should summarize your project details and sell your idea so stakeholders buy in to the initiative. In this guide, we’ll teach you how to write a project proposal so you can win approval and succeed at work.

All projects have creation stories, but they don’t start with someone declaring, “Let there be resources!” To move forward with a project, teams must submit a proposal to decision-makers within their organization or to external stakeholders. 

What is a project proposal?

A project proposal is a written document outlining everything stakeholders should know about a project, including the timeline, budget, objectives , and goals. Your project proposal should summarize your project details and sell your idea so stakeholders feel inclined to get involved in the initiative.

The goal of your project proposal is to:

Secure external funding

Allocate company resources to your project

Gain stakeholder buy-in

Build momentum and excitement

Project proposals vs. project charters vs. business cases

Project proposals and project charters serve different purposes in the project creation process, and it’s important to understand the difference between the two. While a project proposal takes place in the initiation phase of the project, the project charter takes place in the planning phase. 

As mentioned above, a project proposal is a persuasive document meant to convince stakeholders why the project should be carried out. A project charter is a reference document that defines project objectives, and it can’t be created until the project proposal is approved.

People also confuse the business case with the project proposal, but the business case also comes after the proposal. Once the project is approved through a proposal, a business case may be used to secure additional funding for the project.

Types of project proposals

There are six types of proposals you may encounter as a project manager, and understanding the different formats can be useful as you write yours. Each type has a different goal.

Solicited: You’ll send solicited proposals in response to a Request for Proposal (RFP). An RFP announces a project in detail and asks for bids from qualified teams. Because you’re competing against other companies for this type of proposal, you must do thorough research and write persuasively.

Unsolicited: You’ll send unsolicited proposals without an RFP, meaning no one asked for your proposal. In this case, you won’t be up against other companies or teams, but you’ll still need to be persuasive because you have no knowledge of whether the stakeholder you’re pitching to needs you.

Informal: You may have a client send you an informal request for a project proposal, in which case you can respond with your project pitch. Because this isn’t an official RFP, the rules are less concrete.

Renewal: You’ll send renewals to existing clients in hopes that they’ll extend their services with your organization. In this type of project proposal, the goal is to emphasize past results your team has produced for the client and persuade them you can produce future results.

Continuation: You’ll send continuations as a reminder to a stakeholder letting them know the project is beginning. In this project proposal, you’ll simply provide information about the project instead of persuading the stakeholder.

Supplemental: Similar to a continuation proposal, you’ll send a supplemental proposal to a stakeholder already involved in your project. In this type of proposal, you’re letting the stakeholder know the project is beginning, while also asking for additional resources. You should persuade the stakeholder to contribute more to the project in this proposal.

The tone of voice and content of your project proposal will differ based on the type of proposal you’re sending. When you know your project goals, you can write your proposal accordingly.

How to write a project proposal

These step-by-step instructions apply to most project proposals, regardless of type. You’ll need to customize your proposal for the intended audience, but this project proposal outline can serve as a reference to ensure you’re including the key components in your document. 

1. Write an executive summary

The executive summary serves as the introduction to your project proposal. Similar to a report abstract or an essay introduction, this section should summarize what’s coming and persuade the stakeholder to continue reading. Depending on the complexity of your project, your executive summary may be one paragraph or a few paragraphs. 

Your executive summary should include:

The problem your project plans to solve

The solution your project provides for that problem

The impact your project will have 

You should only address these items briefly in your executive summary because you’ll discuss these topics in more detail later in your proposal. 

2. Explain the project background

In this section, you’ll go into the background of the project. Use references and statistics to convince your reader that the problem you’re addressing is worthwhile.

Some questions to include are:

What is the problem your project addresses?

What is already known about this problem?

Who has addressed this problem before/what research is there?

Why is past research insufficient at addressing this problem?

You can also use this section to explain how the problem you hope to solve directly relates to your organization. 

3. Present a solution

You just presented a problem in the project background section, so the next logical step in proposal writing is to present a solution. This section is your opportunity to outline your project approach in greater detail. 

Some items to include are:

Your vision statement for the project

Your project schedule , including important milestones

Project team roles and responsibilities  

A risk register showing how you’ll mitigate risk

The project deliverables

Reporting tools you’ll use throughout the project

You may not have all these items in your proposal format, but you can decide what to include based on the project scope . This section will likely be the longest and most detailed section of your proposal, as you’ll discuss everything involved in achieving your proposed solution. 

4. Define project deliverables and goals

Defining your project deliverables is a crucial step in writing your project proposal. Stakeholders want to know what you’re going to produce at the end of your project, whether that’s a product, a program, an upgrade in technology, or something else. As the stakeholder reads through your vision, this will be the section where they say, “Aha, this is what they’ll use my resources for.”

When defining your deliverables, you should include:

The end product or final objective of your project 

A project timeline for when deliverables will be ready

SMART goals that align with the deliverables you’re producing

While it’s important to show the problem and solution to your project, it’s often easier for stakeholders to visualize the project when you can define the deliverables.

5. List what resources you need

Now that you’ve outlined your problem, approach, solution, and deliverables, you can go into detail about what resources you need to accomplish your initiative.

In this section, you’ll include:

Project budget : The project budget involves everything from the supplies you’ll need to create a product to ad pricing and team salaries. You should include any budget items you need to deliver the project here.

Breakdown of costs: This section should include research on why you need specific resources for your project; that way, stakeholders can understand what their buy-in is being used for. This breakdown can also help you mitigate unexpected costs.

Resource allocation plan : You should include an overview of your resource allocation plan outlining where you plan to use the specific resources you need. For example, if you determine you need $50,000 to complete the project, do you plan to allocate this money to salaries, technology, materials, etc.

Hopefully, by this point in the proposal, you’ve convinced the stakeholders to get on board with your proposed project, which is why saving the required resources for the end of the document is a smart strategic move.

6. State your conclusion

Finally, wrap up your project proposal with a persuasive and confident conclusion. Like the executive summary, the conclusion should briefly summarize the problem your project addresses and your solution for solving that problem. You can emphasize the impact of your project in the conclusion but keep this section relevant, just like you would in a traditional essay. 

Tips for writing an effective project proposal

Following the steps listed above will ensure your project proposal has all the right elements. But if you want to impress your readers and win their approval, your writing must shine. In addition to the above, a project proposal includes:

Know your audience

As you write your proposal, keep your audience (i.e. the stakeholders) in mind at all times. Remember that the goal of the proposal is to win your audience over, not just to present your project details. For example, if you’re creating a new editing tool for a children’s publishing house, can you determine whether your stakeholders are parents and appeal to their emotional side when persuading them to buy in to your product?

Be persuasive

Persuasion is important in a project proposal because you’re hoping your audience will read your proposal and do something for you in return. If your reader isn’t intrigued by your project, they won’t feel inclined to help you. If you describe your editing tool but don’t mention the many features it will offer, how it will benefit clients, and its positive impact in the industry, your audience will wonder, “Why should I care about this project?” 

Keep it simple

While you should go into detail on your problem, approach, and solution, you shouldn’t make your project proposal overly complex. This means you can discuss the project plan for your proposed editing tool without discussing what codes the engineers will use to make each feature work. 

Do your research

A successful project proposal includes thorough research. Be prepared to back up your problem—and solution—with reputable sources, case studies, statistics, or charts so you don’t leave your audience with questions. When writing your proposal, put yourself in the reader’s shoes and ask:

Why is this a problem?

How is this a solution to the problem?

Has anyone addressed this problem before?

What are the project costs?

If you can answer these questions, then you’ve likely done enough research to support your proposed initiative.

Use project management tools to strengthen your project proposal

Good project proposals require team collaboration . With the right management tools, your team can communicate, share information, and work together on one shared document. 

When you store all your project information in one place, it’s easy to access that data when you need it. Project proposals stem from well-organized and properly planned projects, which is why project management software is a key resource to effectively write a project proposal. Ready to get started? Try Asana .

Related resources

How to use a feasibility study in project management

How to track utilization rate and drive team profitability

How to accomplish big things with long-term goals

Smooth product launches are simpler than you think

Product Business Proposal

Proposal maker.

New products appear in the market each month, bringing with them promises of convenience, beauty, and other services. However, as a business person standing out could be a problem. That’s why for your  business proposal  needs, we have 10+ Product Business Proposal Examples that will surely help you create an excellent business proposal that you can pull out anytime soon. Nonetheless, this is not just our treat. We also have an exceptional guide that will help you create a gem of a business proposal. Are you ready? Check our resources below and see your product adored by everyone!

10+ Product Proposal Proposal Examples

1. product proposal template.

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2. Food Product Proposal Template

3. Product Sales Proposal Template

4. Business Product Proposal Template

5. Vendor Product Proposal

Size: 159 KB

6. New Product Development Proposal

Size: 357 KB

7. Product Proposal Form

Size: 255 KB

8. Proposal for a New Food Product

Size: 37 KB

9. Product Proposal Example

Size: 263 KB

10. Sample Product Proposal

Size: 73 KB

11. Product Proposal Questionnaire Template

Size: 70 KB

What is a Product Business Proposal?

A product business proposal is a document that business people use to showcase their ideal product to a manufacturing company, supplier, or any individuals they can benefit from. This document is also necessary to create better business-to-business ( b2b ) relationships in the long run.

What are the four consumer products?

Our world is filled with an unimaginable number of items. However, when it comes to business , there are only four consumer products available. These four consumer products constitute the whole business world, both supply and demand . So, if you’re eager to learn about these classifications, check these out.

• Convenience

Convenience goods or products are items that are readily available in the market and regularly consumed. Some of these products include food, cigarettes, and other products of the same category. Convenience goods generally fulfill basic necessities or non-priority goods. The commonality between these is that they are something we buy without minding the cost or the reason.

Shopping goods are products which are something we don’t just buy. These include appliances and furniture. These items may require some of us to think through before buying, and we may need to save some cash to have one. These items are usually expensive and have a longer lifespan.

Specialty goods are luxurious items that may cost more than any of their convenience goods counterparts. Usually, people with certain financial ability may buy these products to showcase their financial capability. Items within this classification may include sports   cars and fine jewelry. These items may also not be readily available and are exclusive.

Unsought products are those items that are readily available, but people don’t buy them the second time around. These products may only reach out to certain individuals in the market. Products within this category may include insurance and real estate.

How to Write a Product Business Proposal

So you thought of a new product or service. However, you don’t know how to write a product business proposal that will surely get approval. Well, you’ve come to the right place. We will provide you with a general idea to showcase your creativity. Check it out below.

Step 1: Executive Summary First

Executive Summaries are necessary. Yes, you’ve read it right. They are essential to a proposal because they ensure that you can better understand people’s attention than showing off a 100-page proposal. However, creating an executive summary is easy and quick. However, it would help if you remembered that the general idea behind this is that people need to learn the whole concept within the least possible time.

Step 2: Show Off

Yes, you’ve heard me right. Show off your team’s credentials. By doing this, you make sure that people can and should trust your team. This part is more like a promotional in your business plan . If you can make it, make sure that people read your names on the cover page to make it more impactful.

Step 3: Operations and Schedule

What do you think is inside your client’s mind? Are they in the meeting to squander money or to earn profits? If you believe the latter, then you’re in luck. You understood the philosophy property. That’s why you should create a proper operational plan , marketing plan , and schedule. By doing this, you ensure that people can trust your team.

Step 4: Transparent Finances

No matter how small you think is the funds you require from your sponsors, it would be best to make it transparent. Don’t try to get more benefits when you don’t even have the chance yet. Make sure to enforce transparency in your work so people can trust you more.

What should be included in a business proposal?

Listed below are the things included in a common business proposal: 1. Title / Cover Page 2. Table of Contents 3. Executive Summary 4. Mission and Vision 5. Business Plan 6. Team / Company Profile 7. Schedule 8. Financial Plan 9. Terms and Conditions 10. Approval Section

What is a product proposal?

A product proposal is a document that showcases the list of products a company or individual can offer to the other party. Products listed within are both patented and not by others. However, some companies may opt to require unpatented products for their company’s prestige and popularity boost.

What are the three main functions of a business plan?

The three main functions of a business plan include identification, description, and analysis of a business. These functions are all necessary before a product or business can be deemed worthy of the risk.

A good man starts with an idea, a great man creates a draft, but the visionary moves. Your success is yours alone. So, when it comes to creating a product, make sure that you have the necessary sample to help you through establishing a standard. However, be sure to stay content. Dream big but be content above all things.

Text prompt

• Instructive
• Professional

Generate a proposal for a new school recycling program

Compose a proposal for a school field trip to a science museum.

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Blog Business How to Write Business Proposal (Examples + Free Templates)

How to Write Business Proposal (Examples + Free Templates)

Written by: Aditya Sheth Jan 25, 2024

The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals .

A well-written business proposal can often mean the difference between winning or losing a prospective client.

In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates .

Here’s what this guide will cover (click to jump ahead):

What is a business proposal, what are the components of a business proposal.

• How to write a business proposal step by step

What should you include in a business proposal?

What are the types of business proposals, more business proposal examples + writing and design tips.

• FAQs about business proposals

Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:

A business proposal is a document designed to outline a business plan to convince potential client, investor or partner to engage in a business agreement with you or your company. It’s basically a sales pitch in writing to persuade potential clients to show them benefits of working with you or your company for their business success.

A business proposal outlines what your business does and what you can do for your client . It can be general like this business proposal example:

Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:

Or this business proposal sample, which presents a plan for a social media strategy and campaign:

To design a business proposal that holds the client’s attention, identify their pain points . Then provide your buyer with the right solution to alleviate those frustrations.

Working on a new project? These project proposal examples might come in handy for you.

The components of a business proposal can change depending on the field, company size and client needs. While details may differ, strong proposals typically introduce your company, explain the problem, offer a solution and its benefits, highlight your team’s skills, and outline timeline, cost and next steps.

How to write a business proposal step by step

Before you start creating your business proposal template, you need to understand the business proposal format. At a high level, your effective business proposal should include the following:

• Create a compelling business proposal title
• Build a table of contents
• Craft the executive summary
• Write a detailed problem statement
• Propose your solutions
• Showcase your team’s expertise
• Create a realistic timeline
• Present your payment structure
• Specify the terms and conditions
• Receiving the decision

Below, you can see business proposal examples that demonstrate how to include these 10 sections.

1. Create a compelling business proposal title

A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s . 

What makes a good title page? Here are the essential elements to include: 

• Your name along with your company’s name
• The name of the prospect (or their business) 
• The date you’re submitting the proposal

The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”

2. Build a table of contents

The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.

The people you will be pitching to are usually C-level executives. These are busy people who don’t have time to read your entire proposal in one go.

That’s why most of the business proposal examples in this list include a table of contents.

Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:

You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document. Ensuring your business plan format follows a clear structure can greatly enhance readability and comprehension for potential investors or partners.

It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .

3. Craft the executive summary

The executive summary is a staple in all kinds of annual reports , leadership development plan , project plans and even marketing plans . It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.

The goals of your executive summary are:

• Introduce your company to your buyer
• Provide an overview of your company goals
• Showcase your company’s milestones, overall vision and future plans
• Include any other relevant details

This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:

Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.

Crafting an executive summary and keeping it concise and compelling can be challenging. but you can use an AI summarizer online to generate an executive summary. Such tools are trained on relevant AI models that can extract core points from a given text. You can get such a point either in bullet form or in abstract summary form.

Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.

4. Write a detailed problem statement

The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.

 A well-defined problem statement does two things: 

• It shows the prospect you have done your homework instead of sending a generic pitch
• It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place. 

This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to… 

5. P ropose your solutions

The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.

Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.

For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics :

6. Showcase your team’s expertise

At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?

It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.

This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!

Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.

7. Create a realistic timeline

To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.

Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a  flow chart . Or add a  roadmap  with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.

If you look at this abstract business proposal template below, even something as simple as a table can do the trick.

The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.

8. Present your payment and terms

On this page, you can outline your fees, payment schedule, invoice payment terms , as well as legal aspects involved in this deal. You can even use the  Excel Invoice Template  to create professional-looking invoices (including brand logo and other elements) and add them to this page.

The adoption of invoice templates is beneficial for small businesses as it streamlines the invoicing process and maintains professionalism in financial dealings. Also, by utilizing small business invoice templates , you can efficiently manage invoicing tasks while upholding a polished and structured approach to financial transactions.

The key to good pricing is to provide your buyer with options. A  pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself. 

Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:

The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them to the signature section of the proposal to keep things simple.

9. Specify the terms and conditions

Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return.   Add the overall project timeline from start to end, as well as payment methods and payment schedule, incorporating these details into an online digital project management tool. This way, both of you will be clear on what is being agreed on.

This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.

I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.

10. Receiving the decision

The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.

Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.

Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions. A professional way of doig that would be to include an e-business card with your contact details, email i.d and any other social links you want to share. You can go through this article for the best digital business cards .

A business proposal usually aims to answer the following questions: 

• Who you are and what your company does
• The problem your buyer is facing
• The solution your company offers to alleviate the problem
• How your company will implement this solution effectively
• An estimate of resources (time, money, etc) required to implement the solution

You can see how this sample business proposal template covers the above points.

Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).

Generally, there are three types of business proposals:

1. Formally solicited 

A formally solicited business proposal is made when you respond to an official request to write a business proposal.

In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process .

2. Informally solicited 

Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.

An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.

3. Unsolicited 

Think of this as a marketing brochure or a cold email . Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.

But with additional  market research , personalization and identifying customer pain points , you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:

Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!

Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal: 

1. Know your audience 

If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.

If you are a business that helps clients with everything from running giveaways or helping grow their blog , identify which customers to pitch. This is a sure-shot way to close the deal.

Mapping user personas  for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.

2. Put your brand front and center

If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity :

From the color palettes to the company logos , everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.

Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.

You can also consider this sample business proposal template:

App design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.

3. Try less text, more visuals

Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.

The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.

Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.  

Check out this formal business proposal format for some inspiration:

4. Switch up your business proposal designs

It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.

The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.

This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website : 

Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.

FAQ about business proposals

What is the purpose of a business proposal.

A business proposal aims to streamline the B2B sales process (which is often complex ) between you as a seller and a buyer.

It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.

What are the best practices for business proposal design?

• Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
• Keep things clear and readable: Clarity is an important aspect that you have to ensure in your business proposal. If you want your proposal to hit home and make an impact on the buyer, you have to write it in an understandable way. To keep things clear and readable, there are a couple of things that you can do. You can, for one, take care to use easy wording and segmented sentences from the get-go. You can also try paraphrasing the hard parts of your proposal once you are done writing it.
• Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines , by using more visuals, switching up your proposal design or showing off your personality in your writing . 
• Create a business proposal PDF. Downloading your business proposal in PDF format allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?

How long should your business proposal be? 

The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:

Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.

Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.

For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:

Need more inspiration? Check out this blog on the 5 marketing proposal examples that’ll help elevate your business.

There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.

At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points. 

Now that you know how to write compelling business proposals, what are you waiting for?

Take action and start creating your own business proposals to close more deals and grow your business today!

More business communications templates + writing tips you might be interested in…

• 31 Consulting Proposal Templates to Close Deals
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414 Proposal Essay Topics for Projects, Research, & Proposal Arguments

Writing a proposal essay is an essential skill for students navigating academia and beyond. Whether you are advocating for change, proposing a solution to a problem, or presenting a new idea, your writing should be clear, convincing, and creative.

In this article, our expert team has listed proposal essay topics for school and college students. As a bonus, you will find an effective writing guide and a practical example of a proposal essay.

🔤 What Is a Proposal Essay?

• ⭐ Best Topics in 2024
• 💡 Easy Topics & Prompts

📝 Proposal Argument Topics

• 📊 Project Proposal Ideas
• 🔎 Research Proposal Topics
• 😄 Funny Topics

🧩 Proposal Essay Structure

• ✍️ Writing Guide
• 📃 Proposal Essay Example

🔗 References

A proposal essay is an academic paper in which you propose something and justify your recommendation. Its goal is to convince the recipients to support your proposal and grant your request. Depending on what you are suggesting, there are three main types of proposal essays: proposal argument, research proposal, and topic proposal.

What Is a Proposal Argument Essay?

A proposal argument is an argumentative essay that offers a solution to a problem. It is often addressed to a particular company, non-profit organization, or government agency. It aims to persuade an organization to do something differently or perform a specific task. A proposal argument first describes a problem, then proposes a feasible solution to it, and explains why this particular solution is worth implementing.

What Is a Research Proposal Essay?

A research proposal essay is an academic paper that proposes a study and describes what, why, and how the author plans to investigate. This document should enable the audience to understand the quality and significance of the research and the author’s competence to perform it.

A research proposal usually includes a purpose statement , background and significance of the research topic, and methodology. It is also helpful to describe potential problems the researcher may encounter and how they will be solved.

What Is a Topic Proposal?

A topic proposal essay is a paper that suggests a topic for a major course assignment, such as a term paper. It usually presents your main argument or research question , explains why it is worth exploring, and outlines how you plan to support it. Also, it identifies a few scholarly sources to be used in the future paper.

⭐ 12 Best Proposal Essay Topics in 2024

• The methods of reducing childhood obesity.
• Do awareness campaigns increase funding for cancer research?
• Why should schools add sex education to their curricula?
• The role of government in protecting local businesses.
• How to prevent cybercrime.
• The impact of rap music on teenagers.
• Do high cigarette prices reduce smoking rates?
• The efficiency of using AI technology in education.
• Why should the use of steroids be banned?
• The use of art therapy in combating anxiety.
• How can we combat the global warming?
• The issue of bullying in high school.

💡 Easy Proposal Writing Topics & Prompts

Coming up with a good idea for your proposal essay can be challenging. Therefore, we’ve prepared writing prompts about common problems with possible solutions.

Proposal Essay on Texting and Driving

You can write a proposal suggesting a solution to the problem of driving while using a phone. First, describe the detrimental consequences of such behavior, proving that it’s worth paying attention to.

Then, focus on one solution that you consider to be the best. Check out some possible options:

• Formation of a driver safety culture.
• Implementation of a driver coaching program.
• Use of real-time technology.
• Execution of severe punishment.

Homelessness Proposal Essay

Highlight the issue of homelessness by indicating the root causes of this problem and its social and economic consequences. Then, provide your perspective on how to address it.

Here are some possible solutions to homelessness:

• Rapid rehousing .
• Permanent supportive or shared housing.
• New career opportunities.
• Volunteer initiatives.

Mental Health Proposal Essay

You can focus on the problem of the mental health crisis, manifesting in increasing rates of suicides and overdoses. Explore the causes and consequences of this issue and choose a solution to advocate for.

Consider the following solutions:

• Investments in mental health apps .
• Universal mental health screenings.
• Raising people’s awareness of the problem.
• Expanding access to psychological help.

Study Abroad Proposal Essay

You can focus on one of the issues that students face while studying abroad, such as language barriers, cultural differences, social isolation, financial difficulties, etc. Then, describe a solution to your selected problem.

Here are some possible solutions to international students’ issues:

• Encouraging access to college resources.
• The use of host families.
• Establishing safe spaces on campuses .
• Offering financial support and scholarships.
• Conducting campus-wide cultural sensitivity training.

Abortion Proposal Essay

Your proposal can focus on the problem of supporting and expanding abortion rights. Explain how restricted abortion rights harm women, children, the healthcare system, and the economy. Then, explain how policymakers can address this issue.

Check out some solutions listed below:

• Public and private insurance coverage of abortion.
• Sex education for students.
• Legal protections for abortion.
• Prohibition of violence against abortion providers .

The proposal argument analyzes the problem and offers practical steps for its solution. Below, you’ll find interesting topics for your proposal argument!

Proposal Argument Essay Topics with Solutions

• The use of replanting in combating climate change.
• ABZ Cleaning Services marketing plan proposal.
• Negotiation to stop military conflicts in the world.
• Water disinfection and its efficiency in solving water pollution issues.
• A business proposal for Kohl’s: improving product delivery.
• Universal basic income to combat poverty.
• The use of free education centers in improving people’s knowledge.
• Luckin Coffee business problems-solutions proposal.
• Ensuring refugees’ access to the labor market to protect their rights.
• Decriminalization of homosexuality to protect LGBTQ+ rights.
• Nestlé Inc.’s total quality challenge and solution.
• The use of media in raising awareness of gender inequality.
• Ensuring basic healthcare to protect children’s rights.
• Food prices increase: causes and solutions.
• The use of renewable energy to stop global temperatures rising.
• Well-thought-out strategic plan to combat self-doubt in business.
• Operations management: problem and solution.
• Education about consumer responsibility to stop overconsumption.
• The efficiency of book exchange for the promotion of reading.
• Human resource management: problems and solutions.
• Reduced cost of education to combat education inequality.
• Electronic voting systems to increase citizen participation.
• Truancy: causes, effects, and possible solutions .
• AI technology and its application to help people with disabilities.
• The effectiveness of wetland restoration in combating sanitation insecurity.
• American educational system’s drawbacks and solutions.
• Surveys of employee satisfaction to manage workflow.
• The efficiency of the Arms Trade Treaty in decreasing weapons accessibility.
• Sexual assault problem and solution.
• Improved nutrition and sustainable agriculture to combat health inequality .

Practical Proposal Argument Ideas

• Building buyer personas to find new customers.
• Employee absenteeism and business proposal to address it.
• Companies should make a shorter workweek to reduce unemployment.
• Vertical farming technologies for improved land usage.
• Proposal of employee training in Coca-Cola Company.
• Plasma reactors as a way to create oxygen on Mars.
• Community-based initiatives to encourage social interaction.
• Organizational change proposal for healthcare institutions .
• Entrepreneurship promotion to solve the wealth inequality issue.
• Prioritizing border security to ensure national safety.
• Public health legislation funding proposal.
• Donating to charities to address third-world poverty.
• Nutrition education to reduce obesity rates.
• Business communication: proposal for receiving investment.
• Implementation of Instagram restrictions to protect the self-esteem of teenagers.
• The use of ADAS technologies to reduce the frequency of car accidents.
• Vending machine “Great Coffee”: business proposal.
• Employers should provide flexible hours to help workers with anxiety.
• Expanding the range of services offered by postal providers to save postal service.
• Wok to Walk: marketing plan proposal.
• Work-life balance practices to prevent burnout at work.
• Schools should implement year-round classes to improve student performance.
• Cartier marketing analysis and strategy proposal for the post-pandemic era.
• Application of sunscreen to reduce the risks of skin cancer.
• Installation of sports facilities to encourage the population’s physical activity.
• Leverage buyout proposal for CSL Limited.
• Education about consumer responsibility to solve gun control issues.
• Development of water resource management systems to avoid water scarcity.
• Business ethics: business proposal for CEO.
• The government should launch mHealth apps to make healthcare accessible.

📊 Project Proposal Ideas for College Students

Looking for a project proposal topic to write about? Below, you’ll find the best ideas for your paper!

Project Proposal Title Ideas in Health

• The ban on tobacco to prevent illness and premature death.
• Pressure ulcers: research proposal .
• Recovery groups and their role in stopping substance abuse.
• The efficiency of sex education in solving HIV/AIDS issues.
• Community teaching work plan proposal: tuberculosis in Miami .
• Accessible treatment centers to help people struggling with suicidal behavior.
• Pediatric dentist training to create a positive experience for children.
• Hospital-acquired pressure ulcers treatment proposal.
• Water and sanitation projects to reduce water-borne disease rates.
• The efficiency of regular balance training in preventing injuries.
• Interdisciplinary plan proposal of a local hospital: objective and team organization .
• Free screening for the early identification of breast cancer.
• Workplace wellness initiatives to protect employee mental health.
• Chemotherapy-induced nausea and vomiting: research proposal .
• The use of online apps to improve patient-doctor communication.
• Geriatric care innovations to meet the health demands of the elderly.
• Hypertension prevention plan proposal .
• Machine learning and AI technology in the personalization of healthcare.
• The effectiveness of parental courses to prevent children obesity.
• Patient safety policy proposal .
• Yoga promotion programs to improve mental health.
• E-health platforms for remote monitoring of chronic conditions.
• Capstone project change proposal: new staffing policy .
• Women’s medical literature and its role in preventing maternal deaths.
• Accessible mental health services to decrease depression rates.
• Dementia: health promotion proposal.
• The use of a healthy diet in preventing cancers and diabetes.
• Vaccine access in poor countries to promote immunization.
• A bed alarm budget proposal for healthcare .
• Educational programs for parents to promote oral health at home.

Project Proposal Topics for Business

• The use of verification links to stop online scamming.
• Ocean Beauty Center: business proposal.
• Customer experience technology to deliver positive customer experience.
• Research into competitors to create a better brand presence.
• Service marketing plan proposal.
• The use of Amazon and eBay to pitch and brand your product.
• Instant online help tools to prevent shopping cart abandonment.
• Notes Restore: business plan proposal.
• The efficiency of valuable content in maintaining customer loyalty.
• Unique products to thrive in a competitive market.
• Avlon: market research proposal.
• The use of plain English in preventing product returns and refunds.
• Increasing sales by offering a product at a reduced price.
• Business proposal: a fitness center in Australia.
• Employment of cybersecurity services to protect a corporate website from viruses.
• The use of a recruitment agency to find qualified IT personnel.
• Leisure facility in Sherbury: business proposal.
• Regular developer training to save business during a crisis.
• Optimization of website speed through efficient coding.
• Talent management plan proposal.
• The use of the latest updates to solve unreliable internet connectivity issues.
• Mobile-friendly apps to improve customer support.
• Southwest Airlines human resource recruitment plan proposal.
• Authentic customer reviews to solve customer trust issues.
• The use of multi-factor authentication to maintain payment security.
• Emotional intelligence training proposal.
• Chatbots and their role in solving poor customer support issues.
• Workplace diversity and inclusion for fast business development.
• Utah Symphony and Utah Opera: merger proposal.
• The efficiency of social media influencers in business promotion.

Project Proposal Ideas for STEM Students

• Floating gardens and rafts to grow food during a flood.
• The use of innovative city technologies for solving a city’s design needs.
• Navigating the engineering talent crisis.
• Accessible infrastructure to improve the lives of people with disabilities.
• Chemical dispersants to clean up an oil spill.
• New technologies in retail supply chains.
• The use of heat-absorbing materials to construct solar ovens.
• AI healthcare diagnostics to provide patients with accurate results.
• Uber case study: online technology development.
• The use of monitoring systems to protect endangered species.
• Making technologies more inclusive to help people with autism.
• How can technology be used in healthcare?
• Aerospace engineering strategies to ensure safe flights.
• Eco-friendly packaging to stop plastic pollution.
• How new heart-scanning technology could save your life.
• Building earthquake-resistant structures to ensure urban safety.
• The use of biodegradable plastics to reduce environmental impact.
• Use of mathematics in a vocational context.
• Building seawalls to protect beach erosion.
• Solar farms for the production of renewable energy.
• Computerized sewerage system in Bedford Town.
• Creating artificial organs to save patients waiting for transplantation.
• Increasing microbial diversity to create a healthy and balanced soil ecosystem.
• Computerized accounting in an enterprise resource planning system.
• Early warning systems to save vulnerable areas from flood.
• The use of vitamin C bath to stop apple oxidization.
• Effective supply chain practices for computer and phone repair shop.
• Integration of damping systems to build earthquake-resistant structures.
• AI technology to design resistant bridges in urban areas.

Project Proposal Topics for Students in Education

• Funding for low-income schools to solve the problem of education access.
• Digital citizenship education proposal in Saudi Arabia.
• Inclusive teaching as a solution to inequalities in education.
• Students’ portfolios as a better alternative to standardized testing.
• Standardized testing: research proposal.
• Incentives for teachers to provide highly professional classes.
• Increasing federal school funding to improve education in low-income areas.
• York College OneCard proposal.
• A peer tutoring program to improve students’ performance.
• Parent-teacher conferences to address a lack of parental involvement.
• Proposal for the New National Constitution of Libya.
• Mentorship programs to cope with ineffective teaching methods.
• Anti-bullying policies to maintain a more positive school climate.
• Proposal to reduce college textbook cost.
• Video chats to address a lack of face-to-face communication in online courses.
• Study skills workshops to cope with students’ poor study habits.
• Virtual simulation curriculum technology proposal.
• Flexible learning environments to help students with anxiety disorder.
• The use of a rewards system to increase school attendance.
• How semester exams affect students’ emotional stability: article proposal.
• Monitoring cameras to ensure school safety and security.
• Anti-cheating measures to solve the issue of academic dishonesty.
• Analysis of student equity plan proposal.
• Additional facilities to accommodate the growing number of students.
• Global education partnerships to make higher education more accessible.
• Education issues: group proposal.
• Innovative classrooms to develop the creativity of students with disabilities.
• Introducing a financial literacy class to improve students’ money management skills.
• Proposal for the creation of K2 and K3-5 reading interventions.
• Launching a community service learning program to promote social responsibility.

Project Proposal Ideas for Students about Environment

• Buying e-books to protect the environment.
• The issue of environmental pollution by Polipaks Group.
• Extensive afforestation campaign to solve the deforestation problem.
• Low consumption levels to avoid adverse ecological consequences.
• Solar energy as an alternative energy source.
• Fines and punishment to reduce illegal dumping.
• Reusing things to stop climate change.
• Business model of renewable energy.
• Reducing single-use plastics on campus.
• Collecting sunlight for energy to stop natural resource depletion.
• Sustainable gas production in the UAE.
• Tree planting programs to protect the environment.
• Eco-friendly transportation methods to reduce carbon emissions.
• Sustainable practices in the Coca-Cola Company.
• Sustainable fashion and its role in reducing clothes consumption.
• High taxes for activities that harm our planet to support eco-friendly behavior.
• Carbon tax in the Australian industries.
• Limiting time on the road to reduce vehicle emissions.
• Supporting green businesses to encourage eco-friendly initiatives.
• Optimizing food production to improve quality, reduce cost, and prevent waste.
• Clean-up programs to remove litter and pollutants from public spaces.
• Green roof technologies to mitigate the urban heat island effect.
• Business plan: New Age Recyclers.
• A carbon offset project to engage businesses in environment protection.
• Education courses for people of any age to reduce their ecological footprint.
• Recycling batteries: market analysis for a new product.
• Replantation of native trees and plants to stop environmental degradation.
• Investing in solar panels to solve the energy consumption problem.
• Stanford University’s Habitat Conservation Plan.
• Choosing recyclables to decrease waste production.

🔎 Research Proposal Essay Topics

If you’re looking for research proposal essay topics, check out the list below! We’ve collected ideas for a proposal in computer science, agriculture, history, and more.

• Career counseling to support high school students.
• Project proposal for counseling centers.
• The effectiveness of advertisement in increasing brand awareness.
• The reliability of criminological analysis in identifying the offender’s personality.
• Research proposal on Ipad from Apple Inc.
• Remote workplaces to save the small business during pandemics.
• New therapeutic approaches to neurodevelopmental disorders.
• Research proposal: stress in the UK (England).
• The effects of socioeconomic status on access to quality education.
• The effectiveness of regular self-analysis in overcoming the psychological trauma of rape.
• Mitigation of supply chain risk in disasters: research proposal.
• Race to the Top program to improve students’ outcomes.
• Effective business communication practices contributing to business growth.
• A research proposal on banks and customer satisfaction.
• Psychological tricks of media to exploit impulsive buying.
• The advantages of using antipsychotics for preventing delirium .
• Congestive heart failure: research proposal .
• Therapies for school students to stop substance abuse.
• Controlling school attendance to improve children’s social skills.
• Research proposal: background of the problem of handoff communication in nursing.
• The impact of urbanization on biodiversity preservation.
• Trade globalization to create more job opportunities around the world.
• Research proposal: Chlamydia Trachomatis .
• Increase the age of smoking to 25 to reduce lung cancer rates.
• Potential effects of stricter laws on corruption and transparency.
• Primary prevention of HIV & AIDS: community teaching work plan proposal .
• The effectiveness of smart home systems in reducing energy consumption.
• Testing AI technologies to improve children’s diagnostics and treatment.
• High-performance work system proposal for workers.
• Including mental health topics in the school curriculum to protect students’ mental health.
• Paid vacations to support nurses’ emotional health.
• Non-profit National Kidney Foundation’s strategy proposal.
• Meditation to treat mental disorders nonchemically during pregnancy.
• Workplace diversity and its role in increasing business productivity.
• Business proposal report for a child day care.
• Face-to-face games to promote healthy child development.
• Investigating the relationship between sleep patterns and mental health in youth.

Proposal Essay Ideas in Computer Science

• New AI approaches to decrease the energy consumption of 5G networks.
• Informatics solution proposal: general solution – EHR.
• Ways to ensure data privacy in machine learning models.
• Exploring new applications of quantum computing.
• DesignIT Company: network consultation proposal.
• AI in art: exploring the boundaries between art and technology.
• Cognitive radio networks for improving future wireless systems.
• Informatics solution proposal for a supply issue.
• Quantum computing to advance medical predictive systems.
• Using NLP for code generation to increase software development productivity.
• Techfite firm’s emerging technology proposal.
• Developing methods to make AI algorithms more transparent to users.
• Investigating novel biometric authentication methods.
• ElekTron Company’s network design proposal.
• Methods to detect and mitigate biases in AI systems.
• Usability in computer interface to ensure effective human-computer interactions.
• Advanced education in computational science.
• 3D object modeling to improve the architecture of large cities.
• The use of one programming language to cut the costs of programming training.
• Computer technologies to be installed at TVU Hotel.
• Constant feedback to minimize algorithmic bias in AI technologies.
• The use of computers to sequence human genes.
• Data science in the energy management field.
• Using machine learning for optimizing traffic flow in a smart city.
• AI-based approaches to the early detection and mitigation of cyber threats.
• The development of an information system to support inventory management.
• The use of AI in automatic data analysis.
• Web-based monitoring to improve healthcare services.
• Scrum methodology to develop Agile software.

Interesting Proposal Essay Topics for Agriculture

• The use of social media to improve agricultural marketing.
• How China’s agricultural reform contributed to its success on economic growth.
• Organic farming to minimize pollution from agriculture.
• Farmer organizations to implement effective agricultural transformation procedures.
• Financial profile of Oman Agriculture Development Company SAOG.
• Increased availability of fertile land to prevent the agricultural land shortage.
• Modern farming technology to solve the issue of inadequate drainage.
• Obstacles and barriers of AIS in agriculture companies.
• The use of antibiotics alternatives in animal agriculture for public health.
• E-commerce platforms to promote farming on social media.
• Al Ain Poultry Farm: management strategy and policy.
• The incorporation of ecological practices into agricultural systems to protect the planet.
• Maintaining ground cover to restore soil health and biodiversity.
• Case study of Holly Farm: problems and solutions.
• Farmers’ collaborations to maintain knowledge and resource sharing.
• New technologies for storage of agricultural products.
• Competitive advantage in farming, car, and restaurant industries.
• Organic materials to recycle nutrients within the agricultural ecosystem.
• Alternative farming methods to provide efficient resource use.
• Political argument on farm subsidies.
• Anti-discrimination policies to expand the rights of women in the agricultural sector.
• Online podcasts to build trustful relationships between farmers and consumers.
• Quillstine Farm’s start-up business plan.
• Conserving genetic variety in crops and livestock for future resilience.
• Increasing investment to address a lack of modern farming equipment.
• Business plan: integrated farming.
• Favoring crop rotation over monoculture farming to save natural habitats.
• Waste management to cut down on agriculture’s environmental footprint.
• State farm: addressing problematic intersections.
• The use of mulch and cover crops to protect soil from wind and water erosion.

Proposal Topics for a History Paper

• World War II lessons to prevent future conflicts.
• The City of Dubai: history, development, and challenges.
• Modern technology to restore the chronology of ancient events.
• The lasting impact of the Silk Road on global trade.
• History of supply chain management.
• The evolution of democracy in Ancient Greece.
• Anti-nationalism programs to prevent an imbalanced view of the past.
• Major historical influences on Karl Marx’s materialist conception of history.
• The impact of colonialism on indigenous cultures.
• The evolution of human rights: from declaration to practice.
• Corporate social responsibility and its historical background.
• The history of urban legends and folklore: transmission and societal impact.
• Environmental change and its impact on historical societies.
• Management and its historical evolution.
• The economic motivations and consequences of colonization.
• The history of entertainment and its social influence.
• Enron Company’s history of rise and fall.
• Disinformation and misinformation campaigns throughout history.
• The evolution of humanitarian aid and international relief efforts.
• Islamic banking: history and economic crises.
• Economic and social impact of pandemics throughout history.
• The evolution of warfare ethics: from ancient codes to modern international law.
• Justice is one of the key themes in human history.
• The history of human-animal relationships and their cultural significance.
• The Marshall Plan for European economic recovery post-WWII.
• History of inclusion in early childhood education.
• The influence of global trade routes on culinary traditions.
• New historical approaches to overcome scientific doubt.
• The history of Saudi Aramco from 1930 to 1940.
• AI technology to indicate fabricated historical documents.

😄 Funny Topics for Proposal Essays

Are you looking for funny proposal topics? Then, we have something for you! Read on to find some of the most outstanding ideas!

• Mobile apps to prevent people from running into objects while they are texting.
• Mindbody app: proposed business plan.
• Mental exercises to increase student productivity at school.
• Pavlov’s dog experiment to teach pets to use the toilet.
• Financial proposal for ‘SILK’ hair protection gel.
• The use of humor to reduce stress and depression.
• Surviving Monday mornings: a comprehensive guide to coffee consumption.
• Goals and features of a proposed school library.
• Online monitoring to stop students’ procrastination.
• Mini lie detector to get away with telling a white lie.
• Business proposal for the Al-Yamamah College and JavaNet.
• New device to ensure your shampoo and conditioner are at the same rate.
• Plants and their role in reviving the space where you are working.
• Marketing proposal for Bikemate.
• The art of organization to protect the house from clutter.
• AI kitchen appliances to ensure food safety.
• Business plan for the proposed Chinese medicine clinic in Kuwait.
• Rap music to make home tasks fun and effective.
• Second hand to save budget from unplanned shopping.
• Zetech Organization’s proposed change: strengths and weaknesses.
• Funny mugs to throw a perfect tea party.
• Online books to not die from boredom in the queue.

Proposal Title Ideas about Animals

• The use of langur pee smell to protect New Delhi from monkeys.
• Animal Foodland organization’s marketing plan.
• Conducting a study on dogs’ understanding of human emotional cues.
• Purchasing cruelty-free cosmetics to protect animals from being killed.
• Woolly Mammoth project – mythical animal.
• Animal adoption programs solve the problem of animal homelessness.
• Spaying and neutering to solve the pet overpopulation issue.
• Traveling by train among animals and plants.
• Taking part in Animal Rescue Team training to help animals in crisis.
• Veterinary care standards to improve conditions for animals in captivity.
• Cosmetic and medical animal testing .
• Establishing training programs to provide certificates of pet ownership.
• Natural habitat rehabilitation to save endangered species.
• Animal-based therapy overview and analysis.
• Creating protected areas to safeguard oceanic biodiversity.
• Responsible tourism to ensure wildlife safety and security.
• Red fluorescent protein transgenic dogs experiment.
• Global cooperation to stop illegal cross-border animal trafficking.
• Education programs to raise awareness of animal conservation.
• Business ethics decision situation in veterinary practice.
• Supporting fur-free fashion to protect wildlife.
• Encouraging TV talk shows to discuss animal issues.
• China Southern Airlines and monkey transportation.

Proposal Paper Ideas about Sports

• Developing a community-based sports initiative for physical fitness and health.
• How does social media influence sports brands marketing?
• Education on sports ethics to create an inclusive environment in a team.
• Anti-doping programs to reduce the cases of steroid use.
• Sports marketing affected by the internet of things.
• Financial rehabilitation services to help athletes with injuries.
• Creating fitness programs for children to promote a culture of health.
• Leadership in the sports club group.
• Equal pay for female athletes in professional sports to stop discrimination.
• Increasing access to sporting opportunities for people with disabilities.
• Preparing to be an effective follower in sports.
• Detailed protocols to prevent and manage dangerous situations in sports.
• Equipment-sharing programs to make sports activities more affordable.
• Kids and sports: lack of professional sports guides.
• Physical education programs in the schools to promote healthy lifestyles.
• Recovery strategies to prevent burnout and overtraining of athletes.
• Balancing college sports and academic mission.
• Supportive team program to assist athletes in coping with eating disorders.
• Monitoring systems to ensure safe and sustainable workloads.
• Advertising campaign for online sports nutrition store.
• Sports psychologists and their role in helping athletes with mental toughness.
• Sponsorship programs to reduce individual financial pressure in the sports industry.

Creating a well-developed structure is vital for any writing assignment. That’s why we’ve prepared a detailed template with the elements of a good proposal.

✍️ How to Make a Proposal Essay

Whether you are writing a proposal argument or a research proposal, the writing steps will be the same. Below are the steps you should take to complete this assignment.

1. Choose Your Topic

Choosing a good topic is vital in writing a proposal essay. Select the subject you are interested in. This way, you’ll be more willing to invest your time and efforts into this project. In addition, ensure that your topic is narrow, specific, and significant. If your topic is too broad, reading background information can help you limit its scope.

2. Research

Find trustworthy sources with the information you can use to support your proposal. It will help you write the background section and highlight the importance of the problem. In addition, reliable sources will help you provide evidence justifying your chosen solution to the problem.

Developing a detailed outline helps ensure that your paper is logical and cohesive. The outline will let you see how you will link all of the facts to support the thesis statement. Also, it can save you time by identifying any gaps and weaknesses in your argument before you start writing your paper.

4. Draft Your Proposal Essay

When drafting your proposal, remember that it is a type of persuasive writing. It should present a project and encourage the reader to go along with a plan of action outlined in the paper. So, ensure your proposal is convincing, logical, and credible and considers the audience, purpose, and tone.

Start your essay by presenting the purpose and essence of your project. The main body of your proposal essay should contain background information on the problem and persuasive reasons to support your proposal. Finally, the conclusion should underline the significance of the issue and call the audience to action.

5. Revise and Edit

Carefully revise and edit your draft. Consider whether the problem is described concisely, the solution is complete, and your evidence is used appropriately. Also, read your work to find any grammar or spelling mistakes. If you still have doubts about your paper, you can ask your professor or classmate to read it and give their feedback.

📃 Sample of a Proposal Essay

To help you understand how a proposal essay is structured, we’ve prepared a topic proposal example. Check it out!

Equipping Schools with Recycling Bins for Environmental Preservation

The purpose of this proposal is to implement a school-wide recycling program by strategically placing recycling bins across the campus. This initiative will promote zero waste culture, ensure the school’s sustainability, and contribute to environmental preservation.

The school is a perfect place to develop environmental awareness because it has the opportunity to build students’ knowledge and skills necessary to address environmental issues. One way to do so is to teach students to avoid improper waste disposal through recycling.

The proposal involves procuring and placing recycling bins across the school, including classrooms, common areas, and outdoor spaces. In addition, educational campaigns will be held to raise awareness among students, staff, and parents about the significance of waste segregation and recycling. Regular monitoring and evaluation will ensure the program’s effectiveness.

Several problems may arise while implementing this project, including resistance to change and logistical concerns about bin placement. Some may also object to the proposal due to the costs associated with it. However, the resistance to change can be mitigated by educational campaigns. The bin placement problem can be solved by involving staff and students in determining the optimal locations for recycling bins. Finally, financial constraints can be addressed by seeking partnerships with local businesses and community organizations.

Equipping the school with recycling bins is a step toward a sustainable future. By reducing waste and promoting sustainable practices, our school can lead by example and inspire positive changes within the community. This initiative gives a chance to raise environmentally conscious students and contribute to a healthier planet. Let us embrace this program to foster a sustainable school environment.

❓ Proposal Topics FAQ

How to write a proposal for an essay topic.

• Choose a topic.
• Identify your thesis or research question.
• Look for sources that you can use to support your thesis/research question.
• Create a detailed outline.
• Write the first draft.
• Edit the finished paper to fix grammar or spelling mistakes and ensure coherence.

How to write a proposal essay introduction?

Start with an attention-grabbing hook to pique your audience’s curiosity. Then, summarize the details of the problem and outline the purpose of your proposed project. Finally, add a strong thesis statement, summarizing your suggested solution and giving a preview of your supporting arguments.

How to write a proposal argument essay?

• Summarize the details of the problem and present the thesis.
• Give a detailed history of the problem.
• Present your proposal in detail.
• Examine the contrasting viewpoints.
• Sum up the main points of your essay.

What to write a proposal essay on?

Since you advocate for a change or a solution to a problem in your proposal essay, you should choose a topic you care about. You can write a proposal essay on virtually everything, from presenting a solution to climate change to implementing a community-based reading program or raising awareness about the importance of gut microbiota.

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Descriptive essay topics: examples, outline, & more.

Home — Essay Types — Proposal Essay

Proposal Essay Examples

Exploring proposal essay topics opens up a realm of possibilities for addressing various issues and challenges, ranging from practical business plans to cutting-edge engineering solutions. These topics serve as the foundation for constructing well-reasoned proposals, demonstrating the thoughtfulness and ingenuity of the writer. Whether you are delving into Economics, Business Management, Engineering, or any other field, proposal essay topics provide the canvas upon which your innovative ideas can be sketched and evaluated.

Proposal Essay Ideas and Topics

The realm of proposal essays is vast and encompasses a multitude of ideas and topics across various disciplines. Here are a few proposal essay ideas and topics, along with some proposal essay examples, to inspire your own academic exploration:

• Environmental Sustainability : Propose initiatives to combat climate change and promote sustainable practices in urban areas.
• Education Reform: Offer innovative solutions to enhance the quality of primary and secondary education, addressing challenges such as remote learning and educational inequality.
• Healthcare Access: Propose policies to improve access to healthcare services, especially in underserved communities.
• Business Strategies: Suggest strategies for small businesses to thrive in the digital age, adapting to evolving market trends and consumer behaviors.
• Technological Advancements: Explore proposals for ethical and sustainable technological advancements, focusing on areas like renewable energy sources or artificial intelligence ethics.

Proposal Argument Essay Topics

Proposal argument essay topics encompass a wide range of issues and ideas that can be explored and debated. These topics typically revolve around proposing a solution or course of action to address a specific problem or challenge. Here are some proposal argument essay topics to consider:

• Implementing Stricter Gun Control Laws to Reduce Gun Violence
• Promoting Sustainable Agriculture and Reducing Food Waste
• Reforming the Criminal Justice System to Focus on Rehabilitation
• Addressing the Student Loan Debt Crisis with Debt Forgiveness Programs
• Combating Climate Change through Renewable Energy Initiatives
• Improving Mental Health Support and Services in Schools
• The Impact of Technological Advancements
• Promoting Gender Equality in the Workplace through Pay Equity Measures
• Enhancing Cybersecurity Measures to Protect Personal Data
• Combating Childhood Obesity through Healthier School Lunch Programs

When considering a topic for your proposal argument essay, it's essential to choose one that aligns with your interests and allows you to present persuasive arguments supported by compelling evidence and reasoning.

Topic Proposal Essay Example

You might explore the benefits of implementing community policing programs as a solution to improve trust, transparency, and cooperation between the police and the community—a topic proposal essay example that addresses real-world issues and proposes practical solutions for positive change.

These proposal argument essay topics cover a wide range of social, political, environmental, and economic issues, providing ample opportunities for in-depth research and critical analysis. Select a topic that resonates with your passion and enables you to construct a convincing argument for your proposed solution.

In conclusion, a proposal essay is a valuable genre of academic writing that allows students to delve into critical issues, propose solutions, and support their ideas with sound research and evidence. It serves as a platform for innovative thinking and problem-solving across various academic disciplines.

What is a Proposal Essay

A proposal essay is a type of academic writing where the author presents a problem and proposes a solution or course of action to address that problem. This type of essay is often assigned in college courses, and its primary goal is to persuade the reader or audience that the proposed solution is viable, effective, and well-reasoned. To better understand how to craft a proposal essay, it can be helpful to explore proposal essay examples , which you can find on our essays base.

Proposal essays can cover a wide range of topics, from social and environmental issues to business and policy proposals. They are a valuable exercise in critical thinking, research, and persuasive writing, as they require the author to analyze a problem, develop a well-considered solution, and present it convincingly to an audience. These essays are commonly assigned in college courses to assess students’ ability to think critically and propose practical solutions to real-world problems.

Proposal and personal narrative essays are distinct in their purpose, structure, and content. A proposal essay aims to persuade the reader to accept a proposed solution to a problem or support a specific course of action. It typically includes an introduction presenting the issue, a statement of the proposed solution, evidence supporting the proposal, and a conclusion summarizing the argument. On the other hand, a personal narrative essay recounts a personal experience or event and reflects on its significance. It often involves vivid storytelling, introspection, and conveying emotions to engage the reader and convey a deeper understanding of the narrator’s journey.

How to Write Proposal Essay and Tips for Success

Navigating the world of proposal essays can be a daunting task, especially when faced with a vast array of potential topics. The key to success lies in understanding how to craft a proposal essay that not only captures the attention of your professor and audience but also persuades them to take action. When writing a proposal essay , consider these essential steps and tips to create a compelling and persuasive piece of academic writing.

Much like a research outline, a proposal essay delves into an event or argument, providing compelling reasons for why a particular action should be taken or why a certain social event may not be beneficial. The structure of your proposal will largely depend on your chosen topic and objectives. For instance, financial reports may necessitate the inclusion of statistical data, while fashion studies may require a different approach to essay writing. When learning how to write a proposal essay , it’s crucial to tailor your approach to your specific subject matter. The overarching goal is to present a clear and convincing piece of evidence right from the introduction.

By incorporating insights and exploring proposal essay examples , you can confidently craft compelling proposals that leave a lasting impact.

How to Write Proposal Essay Introduction

The introduction of a proposal essay plays a crucial role in engaging the reader and setting the stage for the proposal’s main arguments. It typically begins with a hook or attention-grabbing statement to draw the reader in. Here’s a proposal essay introduction example :

“Imagine a community where families struggle to put food on the table, where children go to bed hungry each night. This is the harsh reality faced by many residents in our town. In this proposal essay, we will address the pressing issue of food insecurity in our community and present a viable solution that can make a significant difference—the establishment of a community food bank. This proposal aims to not only alleviate hunger but also foster a sense of unity and support among our residents. In the following sections, we will explore the reasons behind food insecurity, the benefits of the proposed food bank, and the steps needed for its successful implementation.”

This introduction effectively grabs the reader’s attention by highlighting a pressing issue and presenting the proposed solution, setting the stage for the essay’s main arguments and supporting evidence.

Structuring Your Proposal Essay

At its core, a proposal essay is similar to a research outline, where you will discuss an event or argument and provide compelling reasons for why a particular action should be taken or why a certain social event may not be beneficial. The structure of your proposal will largely depend on your chosen topic and objectives. For instance, financial reports may necessitate the inclusion of statistical data, while fashion studies may require a different approach to essay writing. Regardless of the topic, the overarching goal is to present a clear and convincing piece of evidence right from the introduction.

• Introduction with a hook sentence. 
• Thesis statement . 
• Three body paragraphs where you set your objectives by explaining your proposal with the statistical data, surveys, and other facts. 
• Conclusion . It must be kept brief as you work on your topic. The major part should be taken from your proposal’s justification. 
• A literature review.

To craft a proposal essay, consider these essential elements:

• A captivating introduction : Grab the reader’s attention from the outset by highlighting the significance of your topic and why it warrants consideration.
• A well-defined problem statement: Clearly articulate the issue or challenge that your proposal aims to address.
• A compelling solution: Propose a well-thought-out solution to the identified problem, ensuring its feasibility and effectiveness.
• Supporting evidence: Substantiate your proposal with relevant data, research findings, or expert opinions.
• A persuasive conclusion: Reiterate the significance of your proposal and its potential impact, leaving a lasting impression on the reader.

7 Most Common Proposal Essay Mistakes to Avoid

Addressing these common mistakes will significantly improve the quality and effectiveness of your proposal essay.

Examples of a Proposal Essays

To further enhance your understanding, let’s delve into a few examples of proposal essays :

• Example 1 : Advocating for a Greener Campus

Propose the implementation of sustainable practices on campus, such as energy-efficient lighting, recycling programs, and composting initiatives.

• Example 2: Addressing the Issue of Homelessness

Advocate for the establishment of a community shelter or propose a volunteer program to assist the homeless population.

• Example 3 : Promoting Healthy Eating Habits

Suggest the introduction of healthier food options in school cafeterias or advocate for nutrition education programs.

Remember : Tailor your proposal essay to the specific requirements of your assignment and ensure it aligns with your chosen topic.

How to Write a Proposal Argument Essay

Writing a proposal argument essay involves a structured approach to presenting your ideas, arguments, and proposed solutions to a specific issue or problem. Here are the key steps to follow when learning how to write a proposal argument essay :

• Choose a Relevant Topic
• Research Extensively
• Identify Your Audience
• Craft a Strong Thesis Statement
• Outline Your Essay
• Write a Compelling Introduction
• Present Your Arguments
• Address Counterarguments
• Propose Solutions
• Conclude Effectively
• Revise and Edit
• Cite Sources
• Seek Feedback

Remember that a well-written proposal argument essay presents a clear problem, provides compelling evidence, and offers practical solutions while considering the needs and perspectives of the audience.

Key Differences Between Proposal Argument Essays and Proposal Essays

The key difference between proposal argument essays and proposal essays is that proposal argument essays argue for why their proposal is the best one, while proposal essays do not. Proposal argument essays are also typically more persuasive than proposal essays.

Proposal argument essay examples :

• An essay that proposes a new law to reduce gun violence.
• An essay that proposes a new program to help homeless people find housing.
• An essay that proposes a new marketing strategy for a business.

Proposal essay examples:

• An essay that proposes a new curriculum for a school.
• An essay that proposes a new event for a community.
• An essay that proposes a new product or service for a company.

Which Type of Essay Should You Write?

The type of essay that you should write depends on your assignment and your audience. If you are writing an essay for a class, your professor will likely tell you which type of essay to write. If you are writing an essay for a professional audience, you should choose the type of essay that will be most effective in persuading your audience to support your proposal.

Both proposal argument essays and proposal essays can be effective ways to communicate your ideas and persuade others to support your cause. When choosing which type of essay to write, it is important to consider your assignment, your audience, and the purpose of your essay.

General Essay Proposal Examples

Proposal essay writing checklist.

Instead of offering a classic structure template that won’t relate to your course topic, you must follow our free checklist that will provide you with much better assistance as you compare your paper to what we have: 

• Your objectives are included in the first sentence in the introduction. (It should also be reflected in your hook sentence and the title of your proposal.)
• You provide a background of a problem in the introduction.
• Your proposal has a brief literature review that will be used as the supporting data.
• Your proposal essay explains why your objectives will be met. (It’s the heart of your proposal. Use an explanatory tone as you apply analysis.)
• Your tone is persuading by turning to quotes and the evidence.
• Your conclusion is brief and simply re-states your thesis ideas.

Take your time to explore various proposal essay examples to see how much scope you should use when discussing some argument. Keep your tone unbiased when you provide information that represents what’s being common sense. Refer to your course and talk things out with your academic advisor to ensure that your proposal essay’s theme has been fully understood.

Explore also analytical essay writing tips. They are dissecting the intricacies of this essay type. Analytical essays differ from proposals in their approach to analysis and argumentation. While both essays types require critical thinking, analytical essays emphasize interpretation and examination over persuasion and advocacy.

Transforming Traditional Business: An Electronic Business Proposal

In today’s rapidly evolving digital landscape, businesses must adapt and embrace electronic business (e-business) strategies to remain competitive and thrive. This proposal outlines the key elements and benefits of implementing e-business practices and technologies within our organization, paving the way for a more efficient, customer-centric,…

Prioritizing Early Intervention for Children’s Mental Health

As the prevalence of mental health disorders continues to rise, it is essential to prioritize early intervention in addressing mental health issues in children. Mental health problems can have long-term consequences on a child’s emotional, social, and physical development, making early intervention crucial in preventing…

Opening a Coffee Shop in Downtown: A Comprehensive Business Proposal

The coffee culture has been booming in recent years, and it is no surprise that coffee shops are popping up everywhere. Downtown areas are a hub for businesses, and opening a coffee shop in a downtown area can be a great idea. A coffee shop…

Gun Control: An Essential Step in Reducing Gun Violence

Introduction Gun control is a topic that has been debated for decades in the United States. The issue is a complex one that involves balancing the right to bear arms with the need to protect public safety. In the wake of numerous mass shootings and…

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Community Service Project: Improving Education for Low-Income Families

Introduction Education is a fundamental right that every individual should have access to, yet many low-income families struggle to provide adequate education for their children. The purpose of this community service project proposal essay is to address this issue and provide a solution that will…

An Examination of Abortion and its Health Implications on Women

Introduction Abortion is a controversial issue that has remained a topic of heated debate in the United States and other parts of the world. It is a medical procedure that involves terminating a pregnancy before the fetus is viable. While some people believe that women…

Air Pollution: Causes, Effects, and Proposed Solutions

Air pollution is a significant global problem that affects the health of millions of people, damages the environment, and costs billions of dollars. According to the World Health Organization (WHO), outdoor air pollution causes around 4.2 million premature deaths worldwide every year. Moreover, air pollution…

A Proposed Policy for a Campus-Based Food Cooperative

College students face many challenges in their academic journeys, including time management, financial constraints, and mental health problems. One of the most significant challenges is the lack of access to affordable and healthy food options. Many college students, especially those from low-income backgrounds, struggle to…

A Tax on High-Calorie Foods: A Solution to the Global Obesity Epidemic

According to the World Health Organization, in 2016, more than 1.9 billion adults were overweight, of which around 650 million were obese. In the United States alone, more than 42% of the population is considered obese. This epidemic not only has significant health consequences but…

A Proposal Paper on Texting and Driving

Texting and driving refer to the practice of sending or reading text messages while operating a vehicle. This dangerous behavior has become increasingly prevalent, especially among young drivers, and has been shown to have severe consequences. According to the National Highway Traffic Safety Administration (NHTSA),…

What is a proposal essay?

It is an idea with a list of facts that help the readers see why a particular suggestion is good or bad. The proposal essay topics are limitless. They can deal with education and propound the benefits of distance learning or turn to technology and research the woes of video games. Good proposal essay examples should provide evidence and a list of arguments.

How to write a proposal essay?

A good paper proposal example should include a brief explanation of why you have chosen the topic with a clear thesis statement. The key is to introduce your idea and explain why you think it matters. Check out our essay proposal example to see how it turns to trusted evidence and lists reliable references or similar research on the subject.

What is the primary purpose of a proposal essay?

The primary purpose of a proposal essay is to advocate for a specific idea, solution, or change and provide convincing arguments and evidence to persuade the reader of its feasibility and importance.

How should I choose a proposal essay topic?

Choose a proposal essay topic that you are passionate about and that addresses a real problem or issue. Consider topics that interest you and are relevant to your audience or community.

What is the difference between a proposal essay and a research paper?

While both involve research and writing, a proposal essay focuses on advocating for a specific idea or solution, whereas a research paper typically presents findings and analysis of existing research on a broader topic.

Are proposal essays used outside of academic settings?

Yes, proposal essays are used in various professional and real-world settings, such as business proposals, grant applications, and policy recommendations, in addition to academic assignments.

The most popular topics for Proposal Essay

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• Animal Testing
• Illegal Immigration
• Deforestation
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Home » How To Write A Proposal – Step By Step Guide [With Template]

How To Write A Proposal – Step By Step Guide [With Template]

Table of Contents

How To Write A Proposal

Writing a Proposal involves several key steps to effectively communicate your ideas and intentions to a target audience. Here’s a detailed breakdown of each step:

Identify the Purpose and Audience

• Clearly define the purpose of your proposal: What problem are you addressing, what solution are you proposing, or what goal are you aiming to achieve?
• Identify your target audience: Who will be reading your proposal? Consider their background, interests, and any specific requirements they may have.

Conduct Research

• Gather relevant information: Conduct thorough research to support your proposal. This may involve studying existing literature, analyzing data, or conducting surveys/interviews to gather necessary facts and evidence.
• Understand the context: Familiarize yourself with the current situation or problem you’re addressing. Identify any relevant trends, challenges, or opportunities that may impact your proposal.

Develop an Outline

• Create a clear and logical structure: Divide your proposal into sections or headings that will guide your readers through the content.
• Introduction: Provide a concise overview of the problem, its significance, and the proposed solution.
• Background/Context: Offer relevant background information and context to help the readers understand the situation.
• Objectives/Goals: Clearly state the objectives or goals of your proposal.
• Methodology/Approach: Describe the approach or methodology you will use to address the problem.
• Timeline/Schedule: Present a detailed timeline or schedule outlining the key milestones or activities.
• Budget/Resources: Specify the financial and other resources required to implement your proposal.
• Evaluation/Success Metrics: Explain how you will measure the success or effectiveness of your proposal.
• Conclusion: Summarize the main points and restate the benefits of your proposal.

Write the Proposal

• Grab attention: Start with a compelling opening statement or a brief story that hooks the reader.
• Clearly state the problem: Clearly define the problem or issue you are addressing and explain its significance.
• Present your proposal: Introduce your proposed solution, project, or idea and explain why it is the best approach.
• State the objectives/goals: Clearly articulate the specific objectives or goals your proposal aims to achieve.
• Provide supporting information: Present evidence, data, or examples to support your claims and justify your proposal.
• Explain the methodology: Describe in detail the approach, methods, or strategies you will use to implement your proposal.
• Address potential concerns: Anticipate and address any potential objections or challenges the readers may have and provide counterarguments or mitigation strategies.
• Recap the main points: Summarize the key points you’ve discussed in the proposal.
• Reinforce the benefits: Emphasize the positive outcomes, benefits, or impact your proposal will have.
• Call to action: Clearly state what action you want the readers to take, such as approving the proposal, providing funding, or collaborating with you.

Review and Revise

• Proofread for clarity and coherence: Check for grammar, spelling, and punctuation errors.
• Ensure a logical flow: Read through your proposal to ensure the ideas are presented in a logical order and are easy to follow.
• Revise and refine: Fine-tune your proposal to make it concise, persuasive, and compelling.

Add Supplementary Materials

• Attach relevant documents: Include any supporting materials that strengthen your proposal, such as research findings, charts, graphs, or testimonials.
• Appendices: Add any additional information that might be useful but not essential to the main body of the proposal.

Formatting and Presentation

• Follow the guidelines: Adhere to any specific formatting guidelines provided by the organization or institution to which you are submitting the proposal.
• Use a professional tone and language: Ensure that your proposal is written in a clear, concise, and professional manner.
• Use headings and subheadings: Organize your proposal with clear headings and subheadings to improve readability.
• Pay attention to design: Use appropriate fonts, font sizes, and formatting styles to make your proposal visually appealing.
• Include a cover page: Create a cover page that includes the title of your proposal, your name or organization, the date, and any other required information.

Seek Feedback

• Share your proposal with trusted colleagues or mentors and ask for their feedback. Consider their suggestions for improvement and incorporate them into your proposal if necessary.

Finalize and Submit

• Make any final revisions based on the feedback received.
• Ensure that all required sections, attachments, and documentation are included.
• Double-check for any formatting, grammar, or spelling errors.
• Submit your proposal within the designated deadline and according to the submission guidelines provided.

Proposal Format

The format of a proposal can vary depending on the specific requirements of the organization or institution you are submitting it to. However, here is a general proposal format that you can follow:

1. Title Page:

• Include the title of your proposal, your name or organization’s name, the date, and any other relevant information specified by the guidelines.

2. Executive Summary:

•  Provide a concise overview of your proposal, highlighting the key points and objectives.
• Summarize the problem, proposed solution, and anticipated benefits.
• Keep it brief and engaging, as this section is often read first and should capture the reader’s attention.

3. Introduction:

• State the problem or issue you are addressing and its significance.
• Provide background information to help the reader understand the context and importance of the problem.
• Clearly state the purpose and objectives of your proposal.

4. Problem Statement:

• Describe the problem in detail, highlighting its impact and consequences.
• Use data, statistics, or examples to support your claims and demonstrate the need for a solution.

5. Proposed Solution or Project Description:

• Explain your proposed solution or project in a clear and detailed manner.
• Describe how your solution addresses the problem and why it is the most effective approach.
• Include information on the methods, strategies, or activities you will undertake to implement your solution.
• Highlight any unique features, innovations, or advantages of your proposal.

6. Methodology:

• Provide a step-by-step explanation of the methodology or approach you will use to implement your proposal.
• Include a timeline or schedule that outlines the key milestones, tasks, and deliverables.
• Clearly describe the resources, personnel, or expertise required for each phase of the project.

7. Evaluation and Success Metrics:

• Explain how you will measure the success or effectiveness of your proposal.
• Identify specific metrics, indicators, or evaluation methods that will be used.
• Describe how you will track progress, gather feedback, and make adjustments as needed.
• Present a detailed budget that outlines the financial resources required for your proposal.
• Include all relevant costs, such as personnel, materials, equipment, and any other expenses.
• Provide a justification for each item in the budget.

9. Conclusion:

•  Summarize the main points of your proposal.
•  Reiterate the benefits and positive outcomes of implementing your proposal.
• Emphasize the value and impact it will have on the organization or community.

10. Appendices:

• Include any additional supporting materials, such as research findings, charts, graphs, or testimonials.
•  Attach any relevant documents that provide further information but are not essential to the main body of the proposal.

Proposal Template

Here’s a basic proposal template that you can use as a starting point for creating your own proposal:

Dear [Recipient’s Name],

I am writing to submit a proposal for [briefly state the purpose of the proposal and its significance]. This proposal outlines a comprehensive solution to address [describe the problem or issue] and presents an actionable plan to achieve the desired objectives.

Thank you for considering this proposal. I believe that implementing this solution will significantly contribute to [organization’s or community’s goals]. I am available to discuss the proposal in more detail at your convenience. Please feel free to contact me at [your email address or phone number].

Yours sincerely,

Note: This template is a starting point and should be customized to meet the specific requirements and guidelines provided by the organization or institution to which you are submitting the proposal.

Proposal Sample

Here’s a sample proposal to give you an idea of how it could be structured and written:

Subject : Proposal for Implementation of Environmental Education Program

I am pleased to submit this proposal for your consideration, outlining a comprehensive plan for the implementation of an Environmental Education Program. This program aims to address the critical need for environmental awareness and education among the community, with the objective of fostering a sense of responsibility and sustainability.

Executive Summary: Our proposed Environmental Education Program is designed to provide engaging and interactive educational opportunities for individuals of all ages. By combining classroom learning, hands-on activities, and community engagement, we aim to create a long-lasting impact on environmental conservation practices and attitudes.

Introduction: The state of our environment is facing significant challenges, including climate change, habitat loss, and pollution. It is essential to equip individuals with the knowledge and skills to understand these issues and take action. This proposal seeks to bridge the gap in environmental education and inspire a sense of environmental stewardship among the community.

Problem Statement: The lack of environmental education programs has resulted in limited awareness and understanding of environmental issues. As a result, individuals are less likely to adopt sustainable practices or actively contribute to conservation efforts. Our program aims to address this gap and empower individuals to become environmentally conscious and responsible citizens.

Proposed Solution or Project Description: Our Environmental Education Program will comprise a range of activities, including workshops, field trips, and community initiatives. We will collaborate with local schools, community centers, and environmental organizations to ensure broad participation and maximum impact. By incorporating interactive learning experiences, such as nature walks, recycling drives, and eco-craft sessions, we aim to make environmental education engaging and enjoyable.

Methodology: Our program will be structured into modules that cover key environmental themes, such as biodiversity, climate change, waste management, and sustainable living. Each module will include a mix of classroom sessions, hands-on activities, and practical field experiences. We will also leverage technology, such as educational apps and online resources, to enhance learning outcomes.

Evaluation and Success Metrics: We will employ a combination of quantitative and qualitative measures to evaluate the effectiveness of the program. Pre- and post-assessments will gauge knowledge gain, while surveys and feedback forms will assess participant satisfaction and behavior change. We will also track the number of community engagement activities and the adoption of sustainable practices as indicators of success.

Budget: Please find attached a detailed budget breakdown for the implementation of the Environmental Education Program. The budget covers personnel costs, materials and supplies, transportation, and outreach expenses. We have ensured cost-effectiveness while maintaining the quality and impact of the program.

Conclusion: By implementing this Environmental Education Program, we have the opportunity to make a significant difference in our community’s environmental consciousness and practices. We are confident that this program will foster a generation of individuals who are passionate about protecting our environment and taking sustainable actions. We look forward to discussing the proposal further and working together to make a positive impact.

Thank you for your time and consideration. Should you have any questions or require additional information, please do not hesitate to contact me at [your email address or phone number].

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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• FRONT MATTER
• TABLE OF CONTENTS

Sample Proposal

What follows is a short proposal for a paper on the rapid growth of convenience store chains in America. Note how admirably the proposal takes advantage of the stylistic tips noted in the list on the previous page. Also note that because the proposal author took the initiative to go to a convenience store chain’s business office, she found out that the chain had an historian, who provided her with abundant and excellent data, such as that generated by exit polls, to supplement her library research. This proposal was submitted by an earth science student and received enthusiastic approval and concrete feedback from the professor.

Click here to download a pdf of a sample proposal.

"The Burgeoning of Convenience Stores Across the American Landscape" by Janet Lerner

INTRODUCTION In a little over two decades we have witnessed the emergence of a new concept in retail buying for the American consumer—the convenience store. The United States government defines convenience stores as "food retailer(s) of limited lines in a freestanding sales area of 3,000 square feet, concentrating on selected fast-moving products" ( Directory of Supermarkets, Grocery, and Convenience Store Chains , 1990). To this definition I would add that typically the products on the shelves of convenience stores are priced higher than those carried by their competitors.

RATIONALE FOR MY INVESTIGATION While spreading across the country like politicians on a campaign trail, convenience stores appear to have maintained a fairly distinctive regional character. Uni-Mart and Sheetz are common names for these stores in central Pennsylvania, but in Iowa we find Casey’s, in Massachusetts Cumberland Farms, and hundreds of other names specific to a state or region. I am intrigued by the rapid growth of convenience stores, which, from my early research, seem to retain a local flavor for such a widespread national phenomenon.

PROCEDURE Through my library research, I will examine the burgeoning of convenience stores by exploring the answers to questions such as the following:

—How does the rapid growth of convenience stores reflect demographic trends? —What determines the location of convenience stores? (macro-geography?) —How have the unrelated markets of food retail and gasoline sales evolved into a common store?

I also plan to interview several key executives at Uni-Mart, including Charles R. Markham, who is the executive vice-president.

REFERENCES Directory of Supermarkets, Grocery, and Convenience Store Chains . CGS, 1990. This is a comprehensive guide to all major and many minor stores and their data (number of stores, size, brief history, top personnel). It also includes maps that illustrate regional concentrations of stores, and provides an overview of the industry today.

Curtis, C.E. "Mobil Wants To Be Your Milkman." Forbes. February 13, 1984, pp. 44-45. This article provides a concise but informative discussion of the combining of the food retail and gas industries.

Product Proposal Paper Sample

The Personalized Arm Sleeve Is a sleeve made for athletes and teens who wants to say what they want to say whether In the court or In school. The sleeve’s design Is up to the customer, whatever he/she wants to put in it. It could be drawings, quotes, names of loved ones, or whatever they like, Just name it. Since the idea is still fresh, there are only few that are competing these days, international brands such as Nikkei and Ideas are top sellers.

Essay Example on Research Product Proposal

There are locals who re competing, having uniqueness with them, such as the tattoo arm sleeves. We personalize the sleeve for you to express yourselves, cheaper, An assessment of the domestic international market for the Idea: We are targeting the Dave market for the domestic market which is cheaper for us to introduce the product. We have also observed that more and more players are getting into this “express yourself’ fad of today.

As for the international market, it’s hard to tell having these big names in the larger scale of producing these things.

There are many companies competing in the market and most of them are big companies such as Nikkei, Ideas, and Rebook. Response from the market is depending on the place or country and culture, there are countries where basketball or football Is not popular which makes products out of these kinds of sports won’t sell. *since the idea is new to the market, there are still no statistics yet given by any research, we can only describe the overall industry, overall market, market segment, target market Overall Industry: Sporting Goods Overall Market:

Sports Accessories Market Segment: Personalized Arm Sleeves Target Segments: Athletes and Students An assessment AT teen entrepreneur Ana teen team: This idea excites me because me myself is an athlete too, when I was in the varsity team, inspiration was our biggest motivation of winning, and my team-mates would even right the names of their loved ones on their shoes.

Proficient in: Company

“ Really polite, and a great writer! Task done as described and better, responded to all my questions promptly too! ”

On every game, coach would deliver an inspirational speech and ends it with a strong line.

Since sleeves are a growing fad in the sporting world, and kids nowadays likes to express homeless on the things that they wear, we kind of hitched the fad and added some new materials in it. A discussion of the steps needed to make the idea basis for the viable business venture: We will have to find a supplier of cloths first, a tailor, and a printing shop. As for the designing of the sleeves, we think that we can handle it. The amount of sleeves to be produce depends on customer orders. For mass production, so far, we don’t have the budget for that, but these depends on the outcome of what we will be doing now.

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PaperAp.com. (2019). Product Proposal Paper Sample . [Online]. Available at: https://paperap.com/paper-on-sample-of-product-proposal/ [Accessed: 29-May-2024]

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