business plan of fitness gym

Gym Business Plan Template

Written by Dave Lavinsky

Gym Business Plan & Example

You’ve come to the right place to create a gym business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their gyms.

Gym Business Plan Example

Use the example below as a template to write a gym business plan.

Executive Summary

Business overview.

Steven’s Gym is a startup locally owned gym located in El Paso, Texas. Steven’s Gym will include various exercise equipment, strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer HIIT group classes, spin classes, strength training instruction, and personal training.

Located in an up and coming, newly developed, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced personal trainers, friendly staff, and frequently cleaned equipment and restrooms.

The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Service Offering

The following are the services that Steven’s Gym will provide:

• Strength training equipment
• Cardio equipment
• Free weights/dumbbells
• Aerobic equipment
• HIIT group classes
• Strength training instruction

Customer Focus

Steven’s Gym will target all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Management Team

Steven will manage the day-to-day tasks of running the gym. Steven will hire a gym manager to manage membership and three trainers. Steven will outsource a local CPA to handle payroll, accounting, and tax payments. He will also outsource a local advertising company to develop the gym’s logo, branding, photography, social media accounts, website, and billboard design.

Success Factors

Steven’s Gym will be able to achieve success by offering the following competitive advantages:

• Large, clean, and spacious fitness center that has all the necessary equipment for their fitness routine.
• Knowledgeable and friendly staff of trainers.
• Best value for membership pricing. The membership pricing options are affordable and offer military, teacher, and healthcare employee discounts.
• Convenient hours of operation.

Financial Plan Highlights

Steven’s Gym is seeking $300,000 in debt financing to begin operations of the business. The funding will be dedicated towards securing the warehouse space, gym build-out, and purchase of the equipment. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and working capital. The breakout of the funding is below:

• Securing warehouse space, gym build-out, and design: $25,000 to $125,000
• Gym equipment purchase: $50,000 to $100,000
• Three months of overhead expenses (payroll, rent, utilities): $15,000 to $55,000
• Marketing & advertising: $15,000
• Working capital: $10,000

Company Overview

Who is steven’s gym.

Steven’s Gym is a new, locally owned gym located in El Paso, Texas. Steven’s Gym will include strength training equipment, free weights, aerobic equipment, and plenty of cardio equipment. The gym will also offer fitness classes, strength training instruction, and personal training. Located in an up and coming, and highly trafficked area of town, Steven’s Gym will attract both men and women ages 16 to 75+. There is something for everyone at Steven’s Gym, whether someone is just beginning their fitness journey or is a seasoned athlete and gymrat. The gym will have a welcoming atmosphere, experienced trainers, friendly staff, and frequently cleaned equipment and restrooms. The membership options are affordable and will be offered on a month-to-month basis, a 6 or 12 month contract, or the ability to pay for an entire year upfront. Discounts will be offered to military, teachers, and healthcare workers.

Steven’s Gym History

Steven’s Gym is owned by Steven Malone, a retired Army Master Sergeant who is also a seasoned powerlifter. Steven was stationed at El Paso’s Fort Bliss for many years before eventually retiring and deciding to stay in El Paso and embark on his dream of eventually owning his own gym. As a frequent gym goer, Steven recognized that El Paso lacks high quality independent gyms. The nicest and most equipped gyms in El Paso are large franchises that have too many rules and regulations. Steven envisioned a gym that was welcoming to all types of people that is encouraging, clean, and adequately equipped for those who are focused on sustaining an active, healthy lifestyle.

Since incorporation, Steven’s Gym has achieved the following milestones:

• Found a 10,000 square foot warehouse space for lease in El Paso, Texas that can easily be converted to a gym.
• Registered Steven’s Gym, LLC to do business in the State of Texas.
• Began the branding image, logo, website, and social media accounts for the gym.
• Began researching and pricing out equipment.

Steven’s Gym Services

The following will be the services Steven’s Gym will provide:

Industry Analysis

The Gym industry is expected to grow to an annual revenue of $38 billion in the next five years. This growth is likely a result of increased per capita disposable income, in addition to growing health-consciousness. As consumers’ disposable income levels rise, individuals are usually more willing to purchase gym memberships. Additionally, time spent on leisure and sports is expected to increase over the next five years, effectively increasing the potential pool of consumers.

During this period, demographic changes are expected to drive revenue growth for operators. In particular, as healthcare costs continue to escalate, health insurance providers may implement incentives to promote preventive health practices, including the use of fitness centers among individuals within their provider network. Additionally, initiatives that promote the health benefits of exercise will likely increase over the next five years, stimulating industry revenue.  

Customer Analysis

Demographic profile of target market.

Steven’s Gym’s target audience will include all men and women ages 16 – 75+ who are interested in achieving and maintaining a healthy and active lifestyle. El Paso is a very diverse city that includes men and women from all walks of life. There are numerous blue collar individuals, white collar individuals, government employees, and military members as the local Army base is one of the largest in the country. Since Steven’s Gym will be very affordable, it will be able to attract people from all walks of life.

Customer Segmentation

Steven’s Gym will primarily target the following customer profiles:

• High school and college students
• Locally-based Military
• Athletes who frequently train for fitness competitions

Competitive Analysis

Direct and indirect competitors.

Steven’s Gym will face competition from other companies with similar business profiles. A description of each competitor company is below. Gold’s Gym Gold’s Gym is a large franchise-owned gym with two locations in El Paso. Gold’s Gym gives access to everything one needs to transform their life: state-of-the-art amenities, a variety of fitness classes tailored towards someone’s fitness needs, and the world’s best trainers. There are weekly fitness classes for group workouts ranging from martial arts-inspired cardio classes to foundational yoga sessions. There are also certified trainers if someone is new to exercise or just looking for more guidance and coaching. Gold’s Gym’s amenities include cardio equipment, group exercise, personal training, a pro shop, sauna/steam rooms, group cycle, free weights, functional training, kids club, locker rooms, and wifi.

Planet Fitness Planet Fitness is for people from all walks of life, whether they’re a first-time gym user or a veteran member, they are there to provide a workout environment in which anyone and everyone can be comfortable. All Planet Fitness members enjoy unlimited access to their home club and the support of their friendly, knowledgeable staff anytime they need it. PF Black Club members receive additional benefits, including the ability to bring a guest for free and access to any of their 2,000+ PF locations. Also, the PF member can take advantage of their free fitness training or find motivation by reading real member experiences on Planet of Triumphs. The goal of Planet Fitness is to provide a clean, safe, welcoming environment for anyone who walks through the door, and all the equipment, amenities, and support they need once they arrive.

Anytime Fitness Anytime Fitness is a welcoming gym that exists to help someone get to a healthier place – by giving the right support at the right times, in the ways the member wants. Every member receives a free, personalized Get Started Plan when they join. Their friendly, professional staff is trained to help someone along their fitness journey, no matter how much support they need. Aside from a large selection of strength and cardio equipment, Anytime Fitness offers the following services – 24-hour access, 24-hour security, convenient parking, anywhere gym access, private restrooms, private showers, health plan discounts, wellness programs, cardio TVs, and HDTVs.

Competitive Advantage

Steven’s Gym will be able to offer the following advantages over their competition:

• Large, clean, and spacious facility that has all the necessary equipment for their fitness routine.

Marketing Plan

Brand & value proposition.

Steven’s Gym will offer the unique value proposition to its clientele:

• Large, clean, spacious, and well-equipped facility.
• Dedicated team of trainers.
• Affordable membership pricing plans.

Promotions Strategy

The promotions strategy for Steven’s Gym is as follows: Social Media Marketing Strategy Steven’s Gym will invest in advertising the gym on social media platforms Facebook and Instagram. By using targeted social media marketing, Steven’s Gym will be able to reach the appropriate target audience of El Paso. Before opening, Steven will hire an advertising agency to develop the branding and photography needed to create captivating social media posts.

Billboards Steven will invest in two billboards strategically located at busy intersections that receive thousands of traffic daily. The advertising agency will develop the print for the billboard design. Website/SEO Marketing Strategy Steven’s Gym will invest in a strong SEO presence so that when someone enters “El Paso gym” or “local gym near me” in their Google or Bing search bar, Steven’s Gym is at the top of the list. Their website will list all of Steven’s Gym’s services, location, pricing, and contact information. Word of Mouth Word quickly spreads around town and once a few people experience the clean, affordable, and professional staff at Steven’s Gym, more and more people will come in to see for themselves and sign up for a membership plan.

The pricing of Steven’s Gym will be moderate and on par with competitors so customers feel they receive value when purchasing their services.  

Operations Plan

The following will be the operations plan for Steven’s Gym.

Operation Functions:

• Steven Malone will be the sole gym owner and operator of Steven’s Gym. He will oversee the staff, maintain that the cleaning schedules are being enforced, and ensure that all equipment is working per standard and safely. He will also manage all ordering of new and replacement equipment, schedule the group HIIT classes, and daily management tasks.
• Steven will hire a gym manager to be in charge of members and member management.
• A team of three trainers will run all of the fitness classes. As the membership grows and clients require more attention, more trainers and fitness classes will be added.
• A local CPA will manage all high level accounting functions, such as payroll and tax payments.
• Steven will also hire an advertising agency to develop the gym’s branding, photography, website, social media accounts, and billboard design.

Milestones:

Steven’s Gym will have the following milestones completed in the next six months. 8/1/202X – Finalize contract to lease warehouse space. 8/15/202X – Begin build-out and design converting warehouse space into a functional gym. 9/1/202X – Hire advertising company to begin developing gym’s branding, logo, social media accounts, website, and billboard design. 9/15/202X – Order all equipment. 10/5/202X – Hire gym manager and team of personal trainers. 10/15/202X – Train staff on proper policies and procedures. 11/1/202X – Grand Opening of Steven’s Gym.  

Steven’s Gym will be solely owned by Steven Malone. Steven is a retired Army Master Sergeant who has been stationed off and on at El Paso’s Fort Bliss for the past twelve years. Upon retirement, Steven decided to make El Paso his permanent home and embark on his dream of owning his own gym. Steven recognizes the lack of quality, independent gyms in El Paso and wants to open a gym that fits his idea of what a high-quality gym should be.

As a former powerlifter and personal trainer while serving in the military, Steven is aware of the proper equipment and facilities a gym should have. Steven envisions his gym to be friendly, clean, well-equipped, and affordable for the average person so that people from all walks of life will feel comfortable going to the gym and achieving their fitness goals. Steven will dedicate his life and focus on ensuring that his gym is always clean, staffed with the best trainers, and members are happy with what the gym has to offer.  

Financial Plan

Key revenue & costs.

The revenue drivers for Steven’s Gym are the membership fees it will charge each person that signs up to become a member. Each member will be placed on a membership plan where they can either pay month to month, enroll in either a 6 or 12 month contract, or pay for the entire year upfront.

The cost drivers will be the payroll for the staff, rent, utilities, cleaning supplies and equipment, and gym equipment purchase and maintenance. Other cost drivers will be the targeted marketing costs on social media and monthly fees for the CPA and advertising company.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Initial Number of New Clients per Month: 60
• Average Monthly Membership Fee: $150
• Gym Lease per Year: $100,000

Financial Projections

Income Statement

Balance Sheet

Cash Flow Statement

Gym Business Plan FAQs

What is a gym business plan.

A gym business plan is a plan to start and/or grow your gym. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategies and details your financial projections.

You can  easily complete your gym business plan using our gym business plan template here .

What Are the Main Types of Gyms?

There are many types of gyms or fitness centers. There are large, franchise gyms that have multiple locations across the country. There are also large single facility gyms. Finally, there are smaller gyms that tend to focus on a particular fitness segment, such as strength training, CrossFit, or group HIIT training.

What Are the Main Sources of Revenue and Expenses for a Gym Business?

The primary source of revenue for a gym or fitness center are membership fees. Typically, members pay month-to-month, or fulfill a year-long contract.

The key expenses for a gym or fitness center are the costs associated with payroll, purchase and maintenance of equipment, cleaning supplies, marketing costs, and working capital. Other expenses will be rent, utilities, taxes, accounts payable, and other licensing fees (if necessary).

How Do You Get Funding for Your Gym?

Gym businesses are most likely to secure funding from banks. Typically you will find a local bank and present your gym business plan to them. Family and/or friends could also be potential investors and other types of capital-raising such as crowdfunding are other common funding sources.

A well-crafted gym business plan, complete with a solid financial plan is essential for attracting any type of potential investor. This is true for a new gym business or established businesses looking to grow.

What are the Steps To Start a Gym Business?

Starting a gym or fitness center can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Write A Gym Business Plan - The first step in starting a business is to create a solid gym business plan that outlines all aspects of the venture. This should include market research on the fitness industry and potential target market size, information on the services and/or products you will offer, marketing strategy, mission statement, business model and pricing strategy and a detailed financial plan.  Our business plan template is the perfect guide to show you how to start a gym business plan.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fitness   business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your gym business is in compliance with local laws.

3. Register Your Gym Business - Once you have chosen a legal structure, the next step is to register your gym business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your gym business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Gym Equipment & Supplies - In order to start your gym business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your gym or fitness   business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Learn more about how to start a successful gym or fitness business:

• How to Start a Gym Business

Where Can I Get a Gym Business Plan PDF?

You can download our free gym business plan template PDF here. This is a sample gym business plan template you can use in PDF format.

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Gym business plan: a checklist with templates & examples

In this article, you'll find a checklist of everything you need to know to create a business plan for your gym or fitness business.

If you've recently discovered an ambition to start a gym , or this has been your dream for years, we've got you covered!

The first step in your journey is to create a gym business plan. This will include understanding your business's structure, determining your target market and what sets you apart from other gyms (your unique selling point), forecasting future finances, and any further details about your venture.

Your gym business plan is the key to your success. It will help you make better decisions and attract potential investors. Creating a business plan is ongoing; it's not something you do once and then forget about. Your business plan should be flexible and adapt as you move forward. 

You have to consider many elements to ensure your gym will succeed. All stages of your business plan are critical. In this article, we'll be doing a deep dive into understanding the core essentials of creating a fitness business plan.

What is a gym business plan? 

A gym business plan is a document that informs the reader about your company and where it's headed. In other words, it answers essential questions such as:

• How does your business work?
• How are you going to succeed?
• What steps do you need to take to succeed?

According to research, entrepreneurs who write formal business plans are more likely to be successful . 

This is especially true for business owners seeking external financial support. A formal business plan can help new businesses by providing a clear focus for their ideas.

Why it’s important to have a business plan for your gym? 

Simply put, your gym business plan is an organized and detailed process that provides a roadmap for your business. If someone reads it – like a potential investor, for example – they should be able to understand how you expect the gym to progress and succeed over time.

Plus, putting together a business plan with detailed description forces you to take a critical look at your operation as it currently stands and identify room for improvement or new areas of opportunity altogether.

Depending on where your business is located, a well-crafted business plan can serve multiple purposes.

Keep reading for even more reasons you need a business plan from day one!

Taking advantage of a steadily growing industry

The gym industry is booming, allowing gyms to capitalize on this growth. In the US alone, over 87 million people regularly attend the gym and spend billions of dollars annually on membership fees.

And according to projections, the global gym market is expected to reach 434 billion USD by 2028 – a 171% increase from 2021! This steady growth provides room for gym owners to get in on the action and reap the benefits.

By having a gym business plan that considers the health & fitness industry as a whole, you'll be able to capitalize on this growth.

Ensures your business idea is feasible 

If you're considering starting a fitness business, know it will be complex. You have a fantastic idea and think it could take off--but how can you test that theory without launching the business? 

This is where a business plan comes in handy. By working through your concept and creating a well-rounded plan of action, you'll be able to figure out key details like numbers, market trends, and what your competition is doing and save yourself loads of time down the line.

It helps to bring in investors and secure funding 

To secure funding for your gym business from investors, you need a comprehensive business plan. This document helps startup businesses obtain the initial capital they need and provides established companies with funds for expansion.

Would-be contributors usually request substantiated data— such as numbers backed up by facts and figures—before deciding whether or not to invest in a project.

If you don't have a business plan, chances are slim that you'll receive money from sources like investors, banks, or other financial organizations outside your company.

Set and reach goals, both big and small 

Having long-term and short-term goals is a great start, but it's time to take the next step. A successful business plan will contain specific tactics on how you plan to achieve your objectives. 

This might be through your business model, acquiring equipment, hiring new talent, or marketing campaigns.

A successful business needs a clear plan to achieve its goals. Breaking down important goals into smaller, more manageable pieces would be best. 

And remember-- as your business changes and grows over time, so should your plan. Keep it updated regularly. 

Business planning is no longer a daunting task

A business plan is a vital tool for new and established businesses. It provides direction and helps to set the foundation for a successful start. 

By budgeting, analyzing your market, and setting out your goals and strategies, you can make more informed decisions about how to proceed. This process also makes it easier to track your progress over time and assess whether or not you are on track.

Something to consider before creating a gym business plan

Consider the cost of starting a gym. There are many potential expenses, such as equipment, personal trainers, class instructors, insurance policies, property fees, etc.

Also, consider how much time you are willing to invest in this venture – especially during the beginning stages when there is likely to be a lot of work involved in getting everything up and running smoothly.

It can be challenging to maintain a good work/life balance when starting any business; it will probably require working additional hours outside of your usual schedule.

Money and time are essential, but there are other things you need to be successful. 

People skills, marketing know-how, and financial smarts are essential if you want to succeed in the gym business world. It's not going to be easy, but it will be worth it if this is your passion. A solid plan is the first step toward making your dream a reality.

The 11 key elements of a detailed gym business plan

Before you develop your business plan, think about where you are and where you want to see yourself. Keep this vision in mind, as it will help guide you through writing your business plan. There will be countless opportunities wherein consulting your business plan will assist you in making a decision.

To create an effective health club business plan, you will need extensive research on your fitness industry, competitors, and future finances. 

Following these 11 steps, you can build an excellent gym business plan that covers all aspects of your health club.

Step 1: Executive summary

Your executive summary needs to be clear and concise while also grabbing attention. What you want readers to know is:

• Your mission/purpose
• How you'll achieve success (What will make you a success story?)

And finally, your vision for the future. Though it may seem tempting to hurry through this section because it is shorter than other parts of the business plan, don't rush! 

This is your chance to shine and explain what makes your company special. Don't worry if you feel like you have more to say about your goals and vision. You can expand on these topics in your company overview.

Step 2: Company overview

Your company overview is where you get to sell your gym and its potential. Build on your executive summary's vision and mission statement, delving deeper into what makes your gym unique. 

Think of your vision statement as a tagline for your future website. When outlining the purpose of your gym, which audience it will cater to, and how you plan to achieve business goals, also consider including the following: 

Your personal mission statement for the business- i.e., what outcome do you hope to see?

Then, give your readers some information on your background:

• What have you done in the past?
• Have you had any other businesses?
• What is your current status?

This is helpful for investors and partners to know so they can understand where you've been and where you're going. The more they know about you, the more trust they'll have in you.

Step 3: Services and amenities

Outline your strategy in detail: what services you'll offer and how you will develop new offerings. This includes if you need to hire someone or build a facility, such as a spa or a studio. 

This information will help you realize when or where your business requires more funding and extra staff.

By describing your products and services, you can gain valuable insights into your gym's size. Test your vision to determine if you have the necessary funding for these assets. If not, consider how you might acquire the required financing.

Some potential products you could invest in are: 

• Gym equipment like treadmills and rowing machines 
• Specialist equipment to cater to different types of gym-goers, such as bodybuilders 
• Food and drinks like energy drinks or healthy foods 

And services like: 

• Personal training sessions 
• Group classes like yoga, spinning, or body pump 
• Lockers for storing belongings while working out 
• Spa amenities like saunas or massages 
• A swimming pool 
• Physiotherapy

Furthermore, thinking about increasing your market share is a significant next step. You could start by offering pro bono services at local workplaces and schools, eventually introducing a fee.

This way, you can attract larger customers while still providing value.

When creating a business plan - be it for a gym or something else entirely - remember that its purpose is to lay out your objectives easily for potential bankers, partners, employees, and investors.

Step 4: Management team

It is essential to consider the positions you'll need to fill and how these people can help your gym succeed. 

You should write a summary emphasizing their skills and management experience while incorporating what they will be responsible for and any incentives you plan on offering.

Furthermore, creating an employee ladder is vital to establish who or what each new hire will report to so your business can secure its success.

Step 5: Market research and marketing strategy

Marketing is a field where creativity can shine. It's all about identifying different groups of people who would buy your product, coming up with reasons why they should choose you over others, and figuring out ways to get more sales.

Learn more:

Gym marketing strategy

Gym promotion ideas

Gym membership pricing

Best gym features

Even if marketing your fitness business isn't your favorite thing, remember that your marketing strategy will help you lay out a plan for expansion if you do it right. Your first target should be to summarise what you found in your market research. Are you still stuck? 

Consider where you are situated, similar businesses nearby, and who makes up the community around you.

Define your target market here. It could be

• Working professionals
• Senior executives

Or a particular group, like cyclists. After that, try to understand why this specific demographic would join a gym – for example, are they looking for cardio?

After you have completed your market research, take some time to understand your target audience. Ask yourself the following questions:

• How can I make this customer base loyal?
• What makes my company unique?
• What's the best membership package I can offer?
• Is there a need for special equipment or offerings?

In your plan, identify and communicate what makes your business valuable and unique. 

This is called a Unique Selling Proposition (USP), and it will help instill confidence in potential investors that they are making a wise choice by investing in your company. 

Furthermore, detailing marketing strategies in this document provides peace of mind that future income streams are lined up and secure.

There are many marketing strategies you can use to grow your business, including:

• Improving your services
• Advertising and sponsorship
• Loyalty plans and website promotions
• Email marketing campaigns
• Investing in new equipment or technology

Step 6: Competitor analysis - Understanding direct and indirect competitors

To do a competitor analysis, research businesses in your field that offer similar services. These are your direct competitors. 

You can mention indirect competitors, but this section is mainly for an in-depth look at businesses like yours. Depending on your business type, you could have brick-and-mortar and online rivals.

When investigating a competitor, these are some critical areas you'll want to focus on: 

• Services and products they offer 
• Target audience 
• Pricing and business model 
• Strengths and weaknesses

Step 7: Create comprehensive financial projections

Starting a gym requires careful budgeting. Make sure you consider every possible purchase and estimate the cost of each item.

The following are key areas to cover when starting your business:

• Lawyer fees
• Recruiting expenses
• Constructional endeavors
• Exercise equipment for the workplace
• Three months' worth of bills and other operational costs
• An accounting software

It's time to be practical and ascertain how much money you will need to open your gym and make it thrive. This way, you'll get a better understanding of what falls within your budget and what will require additional funding.

Next, you need to prove to investors, stakeholders, and employees that you have a feasible plan for attaining ROI. 

Consider revenue streams such as classes, services provided, and product sales- anything that brings in money. Set down an estimate here based on research and expert opinion.

If you're looking for ways to make money, selling healthy food could be a great option. You could create your protein shakes or energy bars, for example. 

If you plan to sell food, ensure you stay up-to-date with food hygiene standards.

Step 8: Financial forecasting

Your sales forecast for your business's first, second, and third years should be detailed. Specifying the number of active members, you estimate for your first year would also be beneficial. Estimate using:

• Unit sales per month
• Any relevant past data
• How purchases will be broken down (as specified in financial projections)

Step 9: Financial strategy

How can you use your fees in a way that will increase customer registration? For example, if all the other gyms in your area charge higher prices than average, this could be an opportunity to set your business apart by being financially conscious (lowering membership fees or having better offers than competitors).

Consider ways to show your appreciation for loyal customers, such as discounts or complimentary services.

Furthermore, if you're in the process of creating a gym and spa business plan, consider adding discounts for those who use both facilities. For example, many people would love to take advantage of the jacuzzi after working out.

Writing your pricing strategy down will help give you peace of mind about what's to come for your gym.

Step 10: Payment option

An easy and accessible payment system is crucial for any business, let alone a gym. To retain customers , ensure your payment processing is up-to-date and user-friendly. 

Let potential investors know what platform you're using or planning to use, so they can see that you're taking customer experience seriously. A positive buyer experience will encourage loyalty among your clientele.

Step 11: Funding

Make it clear where your business will obtain the extra startup capital it needs. 

This is a chance to be practical about your company. Can you realistically obtain the funding required to reach your targets? Or do you need to readjust your plan?

Below are some vital external resources that might provide the necessary funding:

• Loans from friends or family members
• Crowdfunding campaigns
• Business partners or sponsors

If you are looking to gain investors, be sure to detail where the funding for your project will come from and how much of a return they can expect. You should also include any previous loan applications related to this venture here.

You're almost there!

Now it's time to put all the elements outlined above into a gym business plan. This plan will be a reference point when you need to make tough decisions, help secure investment, and show direction to new employees or partners.

Your next steps to successfully run your gym

Here's a personal checklist to help you ensure that you have everything covered before you open your gym. Use it as a reference point throughout the development process to ensure nothing is overlooked.

• Write a business plan
• Register business
• Apply for a business license and permit
• Open business bank accounts
• Select an online payment platform
• Obtain taxpayer's ID
• Purchase insurance
• Rent/purchase facility
• Purchase/rent equipment
• Secure funding
• Recruit employees
• Drafting contract documents along with any other legal documents required
• Design company logo
• Develop website
• Write website content
• Create social media accounts
• Design leaflets & brochures
• Organize branded uniforms
• Launch party

Any business, no matter how big or small, comes with its fair share of challenges. However, the payoffs in the end always make it worth your while

Starting a gym can be an exciting and rewarding venture. However, it is important to ensure that you are well-prepared with all the necessary information before you open your gym. 

A comprehensive Gym Business Plan detailing the market research, financial projections and strategy, services and amenities, management team, and more should be developed to ensure success. 

Additionally, obtaining the necessary licenses, finding and hiring trainers, investing in the right equipment , and appealing to members with friendly incentives are all important steps.

Gym business plan template & examples

In addition, we've gathered a few of the gym business plan templates and examples below. These samples will provide you with suggested language for your own document as well as guidance on what to include.

Adam Fitness Centre

Grow think's template

PAWSitively Fit Club

Ecogym business plan

Capital Health and Fitness Club

Frequently asked questions on good gym business plan

How can i start my own gym business.

Follow these steps and understand gym business plans:

• Choose your area/location
• Develop a comprehensive business plan
• Apply and obtain all necessary licenses
• Find and hire certified trainers
• Invest in the right equipment for your business
• Appeal to members with friendly incentives

How do I write a business plan for a gym?

To write a gym business plan, you can implement the steps below:

• Executive summary
• Company overview
• Services and amenities
• Management team
• Market research and marketing
• Competitor analysis 
• Financial projections
• Financial forecasting
• Financial strategy
• Payment option

What type of gym is the most profitable?

Out of the gyms surveyed in November 2020, 69 percent of CrossFit gyms were profitable, while half of martial arts gyms reported being in the black.

Is owning a gym a good business?

Owning a gym can be profitable, but you will need more time to make yourself rich. To succeed in this industry, you must put in the effort.

Do gym owners make money?

According to ZipRecruiter, an American jobs marketplace, gym owners in the United States will earn an average of $69,472 annually as of June 2022.

Do gyms make a lot of money?

A gym that is managed efficiently and has a good mixture of members can generate quite a bit of money. For example, if a gym has 1,000 people paying $50 monthly, the gym could bring in $50,000 each month. And if the monthly expenses for the gym are $20,000 per month, the profit would be $30,000 per month.

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Gym Business Plan Template (FREE)

Get this free gym business plan template to learn how to create a gym business plan . Use the free gym business plan examples and then modify as needed.

When starting a gym , it’s crucial to have a solid business plan in place. A business plan serves as a roadmap for your gym’s success and provides a clear direction for your goals and objectives. It not only helps you identify potential challenges and opportunities but also allows you to make informed decisions that will contribute to the long-term growth and profitability of your gym .

A well-executed gym business plan establishes a strong foundation for your gym by outlining your mission, vision, and values. It helps you define your unique selling proposition and identify your gym target audience . By clearly articulating your gym’s mission statement and distinguishing factors, you can attract the right members who align with your gym’s values and goals.

Moreover, a business plan enables you to identify and mitigate potential risks and challenges. By conducting a thorough analysis of the market and competition, you can anticipate obstacles and develop strategies to overcome them. This proactive approach ensures that you are well-prepared to navigate any hurdles that may arise.

So if you are looking to start a gym then our comprehensive gym business plan template will guide you through every step of the process, from learning how to create a gym budget to gym market research to gym sales forecast financial projections . Be sure to also check out the fitness business plan template and the personal training business plan template .

Then be sure to find the tools you need to grow a gym business. From the best software for gym management to the best software for personal training to the best fitness software for fitness influencers , the Exercise.com platform has the tools you need to grow and manage your fitness business.

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Gym Business Plan Template

A gym business plan is a comprehensive document that outlines the strategy, goals, and details of your gym business. It’s a crucial tool for planning, securing funding, and guiding your business to success. This plan should cover every aspect of your gym, including the target market, services offered, marketing strategy, and financial projections. Whether you’re opening a small boutique gym or a large fitness center, this template will guide you through the essential components of a successful business plan.

Executive Summary

• Business Name and Location : The name of your gym and its physical location.
• Mission Statement : A concise statement of your gym’s purpose and core values.
• Business Goals : Short-term and long-term objectives for your gym.
• Ownership Structure : Information about the gym’s ownership and key stakeholders.

Business Structure

• Type of Business Entity : Whether it’s a sole proprietorship, partnership, LLC, etc.
• Facility Details : Size, layout, and features of your gym facility.
• Equipment and Resources : Details about the gym equipment and other resources.

Market Analysis

• Industry Overview : The current state and trends in the fitness industry.
• Target Market : Demographic and psychographic profile of your target customers.
• Competitor Analysis : Overview of your competition and your gym’s competitive edge.
• SWOT Analysis : Strengths, weaknesses, opportunities, and threats facing your gym.

Services Offered

• Types of Memberships : Different membership options and what they include.
• Personal Training : Details about personal training services, if offered.
• Group Classes : Information on group fitness classes and scheduling.
• Additional Services : Other services like nutrition counseling, childcare, spa services, etc.

Marketing and Sales Strategy

• Branding and Positioning : Your gym’s brand image and market positioning.
• Marketing Channels : How you plan to market your gym (social media, local advertising, etc.).
• Sales Plan : Strategies for selling memberships and services.
• Customer Retention Strategies : How you plan to retain members.

Financial Plan

• Startup Costs : Initial costs involved in opening your gym.
• Pricing Strategy : Pricing for memberships, personal training, and other services.
• Revenue Projections : Forecasted income from various revenue streams.
• Expense Forecast : Ongoing operational expenses.
• Break-Even Analysis : When and how your gym will become profitable.

Operations Plan

• Staffing Requirements : Number and types of employees needed.
• Operational Workflow : Daily operations and management of the gym.
• Facility Maintenance : Plan for maintaining and updating the gym facility and equipment.

Legal and Risk Management

• Legal Considerations : Necessary permits, licenses, and legal compliance requirements.
• Insurance Requirements : Types of insurance needed to protect your business and clients.
• Risk Management Strategies : How you plan to mitigate potential risks.

Growth and Expansion

• Future Opportunities : Potential avenues for growth and expansion.
• Long-Term Goals : Where you see your gym in 5 to 10 years.

This gym business plan template serves as a blueprint to help you outline and refine your business idea. Tailor each section according to your specific vision, market, and operational strategy to create a comprehensive and effective business plan for your gym.

Read More: How to Create a Gym Business Plan

Example Gym Business Plan #1: Community Fitness Center

“Community Fitness Hub” is a gym designed to serve the local community with a focus on accessibility and inclusivity. Our mission is to provide a welcoming, supportive environment for people of all fitness levels. The gym will offer affordable memberships, diverse group classes, and community-building events.

• Facility Details : Medium-sized facility with standard gym equipment, a group class area, and a community space.
• Equipment and Resources : Cardio machines, free weights, functional training equipment, and space for group classes.
• Industry Overview : Steady growth in community-oriented fitness centers.
• Target Market : Local residents of all ages looking for a welcoming fitness environment.
• Competitor Analysis : Other local gyms, focusing on our community engagement as a key differentiator.
• SWOT Analysis : Strengths in community focus; weaknesses in smaller size compared to major chains.
• Types of Memberships : Flexible membership plans including family packages.
• Group Classes : Wide range of classes including yoga, spin, and Zumba.
• Personal Training : Affordable personal training sessions.
• Additional Services : Community events and wellness workshops.
• Branding and Positioning : Branding as a community-centric, inclusive fitness center.
• Marketing Channels : Local advertising, social media campaigns, community events.
• Sales Plan : Promotions for families and local residents.
• Customer Retention Strategies : Loyalty programs, member appreciation events.
• Startup Costs : Moderate, with investments in gym equipment and facility renovation.
• Pricing Strategy : Competitive pricing with discounts for local residents.
• Revenue Projections : Aim for steady growth through community engagement.
• Expense Forecast : Regular expenses including staff salaries, equipment maintenance, and marketing.
• Break-Even Analysis : Expected within the first two years.
• Staffing Requirements : A mix of fitness instructors, personal trainers, and administrative staff.
• Operational Workflow : Daily gym operations, class scheduling, and community event planning.
• Facility Maintenance : Regular upkeep and maintenance schedule.
• Legal Considerations : Compliance with local business regulations and health codes.
• Insurance Requirements : General liability, property, and professional liability insurance.
• Risk Management Strategies : Implementing safety protocols and regular staff training.
• Future Opportunities : Expanding services and possibly opening additional locations.
• Long-Term Goals : Becoming a well-known community fitness hub.

Read More: Best Gym Management Software

Example Gym Business Plan #2: High-End Boutique Gym

“LuxeFit Studio” is a high-end boutique gym targeting affluent clients seeking exclusive fitness experiences. We offer premium services, state-of-the-art equipment, and personalized attention in a luxurious setting.

• Type : Corporation
• Facility Details : Upscale facility in an affluent neighborhood with advanced gym equipment, personal training studios, and a wellness spa.
• Equipment and Resources : High-end fitness machines, boutique studio spaces, spa and relaxation areas.
• Industry Overview : Growing trend in luxury fitness experiences.
• Target Market : Affluent individuals looking for premium fitness services.
• Competitor Analysis : Other luxury gyms and fitness studios.
• SWOT Analysis : Strength in premium offerings; weakness in higher pricing.
• Types of Memberships : Exclusive membership options with tiered benefits.
• Personal Training : Elite personal training services with top trainers.
• Group Classes : Small, specialized classes such as reformer Pilates and boutique spin classes.
• Additional Services : On-site wellness spa, nutrition counseling, and physiotherapy services.
• Branding and Positioning : Marketed as an elite, exclusive fitness destination.
• Marketing Channels : High-end local magazines, targeted online advertising, exclusive events.
• Sales Plan : Membership through referrals and by invitation.
• Customer Retention Strategies : Personalized member services, exclusive member events.
• Startup Costs : High, due to luxury equipment and facility design.
• Pricing Strategy : Premium pricing reflecting the high-quality services and facilities.
• Revenue Projections : Aim to establish a solid base of high-paying members.
• Expense Forecast : High, including facility maintenance, staff salaries, and marketing.
• Break-Even Analysis : Expected within the first three years.
• Staffing Requirements : Highly qualified fitness trainers, spa staff, and customer service representatives.
• Operational Workflow : Providing high-quality fitness and wellness experiences, maintaining facilities.
• Facility Maintenance : High standards for cleanliness and equipment maintenance.
• Legal Considerations : Adherence to all applicable luxury service and health club regulations.
• Insurance Requirements : Comprehensive insurance coverage including high-value property and equipment.
• Risk Management Strategies : Focus on client safety and privacy.
• Future Opportunities : Expanding to other affluent markets or adding additional luxury services.
• Long-Term Goals : Establishing LuxeFit as a leading brand in luxury fitness.

Read More: Best Boutique Fitness Studio Software

Example Gym Business Plan #3: Specialized Athletic Training Facility

“Athlete’s Edge” is a specialized training facility focused on athletes and individuals seeking advanced athletic performance. Our services include sport-specific training, performance testing, and rehabilitation programs.

• Facility Details : Facility equipped with specialized equipment for athletic training and performance testing.
• Equipment and Resources : Sport-specific training equipment, performance testing technology.
• Industry Overview : Increasing demand for specialized athletic training.
• Target Market : Amateur and professional athletes, sports teams, fitness enthusiasts.
• Competitor Analysis : Other athletic training facilities and sports performance centers.
• SWOT Analysis : Strength in specialized services; potential weakness in a narrower target market.
• Types of Memberships : Membership options for individuals and teams.
• Personal Training : Sport-specific training and individualized performance programs.
• Group Classes : Strength and conditioning classes, speed and agility workshops.
• Additional Services : Injury rehabilitation, nutritional counseling, sports psychology consultations.
• Branding and Positioning : Positioned as a premier athletic training and performance center.
• Marketing Channels : Partnerships with sports teams, online marketing, sports events.
• Sales Plan : Targeted outreach to athletic organizations and schools.
• Customer Retention Strategies : Progress tracking, personalized training adjustments, athlete success showcases.
• Startup Costs : Moderate to high, due to specialized equipment and technology.
• Pricing Strategy : Pricing based on the specialized nature of services.
• Revenue Projections : Steady growth as reputation and client base build.
• Expense Forecast : Ongoing costs including equipment updates, staff training, and facility maintenance.
• Break-Even Analysis : Expected within two to three years.
• Staffing Requirements : Certified athletic trainers, strength and conditioning coaches, rehabilitation specialists.
• Operational Workflow : Daily training sessions, performance assessments, rehabilitation programs.
• Facility Maintenance : Regular maintenance of specialized equipment and facilities.
• Legal Considerations : Compliance with sports training and health club regulations.
• Insurance Requirements : Liability and professional insurance for trainers and staff.
• Risk Management Strategies : Emphasis on athlete safety and injury prevention.
• Future Opportunities : Expanding services, partnering with more sports teams, and potential franchising.
• Long-Term Goals : Becoming a recognized leader in athletic performance training.

Each of these example business plans caters to a specific niche in the fitness industry, offering tailored services and experiences to meet the unique needs of their target markets. They can be adapted and expanded upon to suit the specific goals and resources of a gym owner.

Read More: Best Sports Performance Gym Software

Understanding the Purpose: Why You Need a Business Plan for Your Gym

Before embarking on any business venture, it’s essential to understand why a business plan is crucial for the success of your gym. A well-crafted business plan serves multiple purposes:

1. Attracting Investors: If you’re seeking external funding for your gym, a comprehensive business plan is a must. It demonstrates to potential investors that you have a clear vision, a viable business model, and a solid strategy to generate revenue. Investors want to see the potential return on their investment, and a business plan provides the necessary documentation to support your gym’s financial viability.

2. Guiding Decision Making: A business plan serves as a guiding document for making critical decisions. It helps you stay focused on your long-term goals and objectives, ensuring that every decision you make aligns with your gym’s overall strategy. By having a plan in place, you minimize the risk of making hasty or uninformed decisions that may have a negative impact on your gym’s growth.

3. Mitigating Risks: By conducting a thorough analysis of the market, competition, and industry trends, a business plan enables you to identify potential risks and challenges. It allows you to develop contingency plans and strategies to mitigate these risks, ensuring that your gym is well-prepared to face any obstacles that may arise.

4. Setting Realistic Expectations: A business plan helps you set realistic expectations for your gym’s growth and success. It provides a framework for measuring your performance and progress, allowing you to make adjustments and improvements as needed. By having a clear understanding of your goals and objectives, you can track your gym’s performance against these benchmarks and make informed decisions to ensure that you stay on track.

A gym business plan is essential for having a successful gym business as it guides decision making, attracts investors, mitigates risks, and sets realistic expectations. It serves as a roadmap for your gym’s growth and provides the necessary documentation to support your vision and strategy.

5. Securing Loans and Financing: In addition to attracting investors, a well-developed business plan is also crucial for securing loans and financing for your gym . Financial institutions and lenders often require a detailed business plan to assess the viability of your gym and determine the terms of the loan. By including financial projections, cash flow analysis, and a clear repayment plan, you can increase your chances of obtaining the necessary funding to start or expand your gym.

How do I create a business plan for a gym?

To create a business plan for a gym:

• Executive Summary: Outline your vision, mission, and the specific niche of your gym.
• Market Analysis: Research the local market, competition, and target audience.
• Services and Pricing: Detail the services, classes, and membership pricing.
• Marketing Strategy: Develop a plan for attracting and retaining members.
• Operational Plan: Include day-to-day operations, staffing, and facility management.
• Financial Projections: Provide detailed financial forecasts including startup costs, operating expenses, and revenue projections.

Is owning a gym a profitable business?

Owning a gym can be profitable, especially if it fulfills a niche market, is well-managed, and has a solid member base. Success depends on location, the services offered, and effective business and financial management.

How do I start a small gym business?

To start a small gym business:

• Conduct Market Research: Understand the local demand and competition.
• Find a Suitable Location: Choose a location accessible to your target audience.
• Secure Financing: Calculate your startup costs and secure necessary funding.
• Purchase Equipment: Invest in quality gym equipment.
• Marketing: Develop a marketing strategy to attract members.
• Compliance: Ensure you meet all legal and safety requirements.

How do I write a fitness plan for my business?

Writing a fitness plan for your business involves:

• Identifying Goals: Clearly define what you want to achieve with your fitness offerings.
• Target Market: Understand the needs and preferences of your target clientele.
• Service Offering: Detail the types of fitness programs and services you will offer.
• Staffing and Operations: Plan for the personnel and operational needs to deliver these services.
• Marketing and Promotion: Develop strategies to promote your services to your target market.

Read More: Fitness Business Plan Template

How profitable is a small gym?

The profitability of a small gym varies based on factors like location, membership fees, operating costs, and the gym’s popularity. While some small gyms achieve significant profitability, others may operate with narrower margins.

How do gym owners make money?

Gym owners make money primarily through membership fees, personal training services, group classes, and additional services like merchandise sales, nutritional consulting, or special programs.

What is the toughest thing about being a gym owner?

The toughest thing about being a gym owner is often managing the financial aspects, including maintaining cash flow, managing expenses, and ensuring profitability. Additionally, attracting and retaining members, and staying competitive can be challenging.

Read More: Reasons Gyms Fail

What is the average profit from owning a gym?

The average profit from owning a gym can vary widely. Some small gym owners might see profits of $30,000 to $100,000 annually, while larger gyms can have much higher profits, depending on their size and operational efficiency.

Read More: What is the average profit from owning a gym?

How do I start a gym from scratch?

To start a gym from scratch:

• Market Research: Understand your target market and competition.
• Business Plan: Develop a detailed business plan outlining your vision and operational strategy.
• Secure Funding: Determine your startup costs and secure necessary funding or loans.
• Find a Location: Choose a location that is accessible and fits your target market’s needs.
• Equip Your Gym: Invest in quality equipment that suits your gym’s focus.
• Marketing: Develop a strong marketing plan to attract members.

Read More: How to Open a Gym

How to start a gym with no money?

Starting a gym with no money can be challenging but possible through strategies like leasing equipment, finding investors, crowdfunding, starting with a personal training business, or partnering with a complementary business for space.

Read More: How to Start a Gym with No Money

Is it hard to start a gym business?

Starting a gym business can be challenging due to the significant investment, competition in the fitness industry, and the need for consistent member engagement and retention strategies.

Read More: Pros and Cons of Owning a Gym

How can I create a business plan for a personal trainer?

Creating a business plan for a personal trainer involves:

• Defining Services: Clearly outline the training services you will offer.
• Target Market: Identify your ideal client base and their needs.
• Marketing Strategy: Plan how you will attract and retain clients.
• Financial Plan: Include pricing, revenue projections, and operating expenses.
• Operational Strategy: Detail how you will manage your training schedules, client records, and any additional services.

Read More: Personal Trainer Business Plan Template

What is the business structure of a gym?

The business structure of a gym can vary but often includes options like sole proprietorship, partnership, LLC (Limited Liability Company), or corporation, depending on factors like ownership, size, and financial goals.

Read More: What is the best business structure for a gym?

How many memberships does a gym need to be profitable?

The number of memberships a gym needs to be profitable depends on its operating costs, membership fees, and other revenue streams. Generally, reaching a few hundred memberships is a good target for profitability.

Read More: How many members does an average gym need?

What is the business model of a gym?

The business model of a gym typically involves generating revenue through membership fees, personal training services, group fitness classes, and ancillary services such as merchandise sales, nutrition consulting, or child care services.

Read More: Gym Business Models

How can Exercise.com help me run a gym business?

Exercise.com can help run your gym business by providing an all-in-one software solution for membership management, scheduling, workout programming, client and member tracking, billing, and reporting. Its platform streamlines operations, enhances client engagement, and provides valuable insights to help you effectively manage and grow your gym business.

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Gym Business Plan

Is exercise or fitness your passion? Or do you have a good understanding of gym equipment and workout routines?

If yes, you might have considered having your own gym at some point. After all, who doesn’t want to turn their passion into a profession?

And guess what! Just like you wouldn’t hit the gym without a workout plan, starting your own gym demands a comprehensive gym business plan!

If you’re seeking investors to kickstart a new fitness center or aiming to expand an existing gym business, a modern business plan is an essential tool.

A well-written gym business plan will help you pay attention to every detail, and support your entrepreneurial journey to make the best strategies for a profitable business.

But before diving right into the detailed gym business plan; let’s check out some interesting facts about the fitness industry.

Fitness Industry Outlook

• The growing enthusiasm for fitness and the desire for a healthy lifestyle has led to the demand for gyms. As of now, 39% of Americans have gym memberships.
• The fitness industry has been booming in recent years, and it is expected to have 230 million members by 2030 .
• The Health and fitness market revenue is estimated to grow at a rate of 11.52% annually, reaching a market volume of US$2.32 billion by 2027.
• The fitness industry is expected to increase its revenue by 172% from 2021 to 2028 – reaching $435 billion.
• From 2011 to 2019, the revenue for gyms and health centers in the United States consistently increased each year.
• Recently, the United States led the world in gym industry revenue and is expected to add 15.6 million more members by 2030.

Now that you know the fitness industry outlook, it’s time to explore all the key components you will need to include in your professional gym business plan outline:

Key Components of a Gym Business Plan (w/ Examples)

• Executive Summary
• Company Overview
• Industry and Customer Analysis
• Competitor Analysis
• Service Offerings
• Marketing Strategy
• Management Team
• Operations Plan
• Financial Plan

1. Executive Summary

The executive summary is the first and foremost section of the business plan. Generally, it is a quick overview of your entire gym business plan.

It should be clear, concise, and engaging as it will create your first impression and draw readers to delve further into your plan.

You can start this section with a brief introduction to your gym business and discuss the following key elements:

• Market Opportunity
• Vision & mission statement
• Target market
• Your products and services
• Marketing strategy
• Management team
• Financial Outlook

After that, end your summary with a clear call to action to invite potential investors or readers to the next meeting.

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2. Company Overview

The company overview section provides a more detailed description of your gym business.

It includes the legal structure, location, ownership, critical success factors, business history, and everything about your business.

First, provide the basic details of your gym including what is the name and what type of gym you are operating.

Mention the names of your gym owners/partners along with the qualifications. You can also include the business history(if any) and milestones you have achieved.

After that, describe your business goals to convey a high level of aspirations and vision that you want to achieve. Here is an example, describing the business goals and objectives:

Setting future business goals for a gym is a crucial step in outlining a clear path to achieve success and growth. The Stayfit Company’s goals and objectives include;

• Increase the client base by 100 customers within the first year of operation.
• Relocating to a large and more appropriate location facility by the first year of operation.
• Expand service offerings to provide a comprehensive fitness experience.
• Establish partnerships and increase brand visibility to become a recognized fitness brand in the community.
• Increase total memberships to 500 within 5 years.

Remember, this section gives an in-depth understanding of your business and business owners. So, make it clear and intriguing.

3. Industry and Customer Analysis

In the industry and customer analysis section of your gym business plan, it’s necessary to offer a comprehensive overview of the fitness industry and target market.

This section gives you a deep understanding of your industry and target customer attributes which will help you in business planning.

Here are some questions that will help you in the analysis:

• What is the current market size of the fitness industry in terms of revenue?
• What are the current trends in the gym business?
• Who are the target audience, and which customer segment do you wish to serve?
• What is the growth forecast for the gym business?

For example, look at this market segment and target market of the gym business with the help of Upmetrics:

As a gym owner, you can target the following customer profiles:

• Blue-collar employees (factories, warehouses, service industry)
• White-collar individuals(corporate or government employees)
• High school & college students
• Military members and their families
• Athletes who often train for fitness competitions

In short, a thorough industry analysis will educate you about the local market and help you prepare marketing strategies according to the market trends.

4. Competitor Analysis

This competitor analysis will help you understand the top competitors and identify the strong points of their service offerings.

As a gym business, you should make a list of the number of gyms or other fitness businesses operating in your locality, their size, and their customer base. Try to specify who are your direct and indirect competitors.

• Direct competitors can be other local gyms
• Indirect competitors can be another type of gym or fitness center, or health club in your area.

Now, let’s focus on your direct competitors and provide an overview of each competitor, including their size and where they’re based. Evaluate their strengths and weaknesses including their service offerings and pricing structures.

Refer below example; showing competitor analysis description:

A better way to conduct this analysis is by noticing things from a customer’s perspective. You might even ask your competitors’ clients what they like or dislike about them to get valuable insights.

This way you can understand what makes your competitors successful and what gaps you can fill. Also, consider the unique selling proposition of your gym business.

Specify your tactics to stay ahead in the competitive landscape and make all the difference in the local gym market.

5. Service Offerings

Next, specify the scope of your service offerings and elucidate how they meet the diverse needs of your clientele.

This section must be informative, precise, and client-focused, as it is a detailed breakdown of what your fitness business offers your customers.

You can include a comprehensive suite of services encompassing types of membership options, available exercise equipment, personal training sessions, group fitness classes, or nutritional counseling.

Here, you can take a reference from the below example written using Upmetrics AI Assistant :

Also, detail any membership fees or pricing plans in this section to add or revise services. Mention if your gym provides any additional services, like physical therapy, massage therapy, recovery modalities, etc.

6. Marketing Strategy

Writing the sales and marketing plan section means jotting down all the customer acquisition strategies and the tactics for how to retain them.

You can consider the following marketing approaches to gaining and keeping customers for your new gym business:

Unique Selling Proposition

Define your gym’s USPs depending on the market you serve, the gym equipment you use, and the unique services you provide. Highlight certified gym trainers, specialty programs, and regular community events.

Social media marketing

Use social media platforms to attract more users. Create engaging content and entice your audience with inspirational posts and special offers. Connect with your customers digitally as well as in the gym.

Establish a professional website and brand symbol (gym’s logo) to reach a wider audience. Showcase all your service offerings and build trust among potential customers.

Loyalty plans

Consider loyalty plans to retain existing gym members and encourage long-term commitment. Create membership tiers or referral programs to offer discounts or additional benefits.

Collaborations

Partner with local businesses (health food stores, fitness centers, or clothing brands), and fitness influencers to cross-promote services or offer collaborative discounts. That can expand your gym’s reach and draw a broader audience.

Offline advertising

Traditional offline marketing can still be effective in engaging with your local community. Clearly state your advertising strategies, including open bulletin boards, print marketing, flier distributions, or community events. For instance,

Consider following offline advertising strategies to reach specific demographics:

• Local Print Media: Advertise in local newspapers, magazines, or community newsletters to target residents in your area.
• Flier Distribution: Distribute flyers or brochures in strategic locations such as community centers, local cafes, or residential areas to raise awareness about your gym.
• Community Events: Sponsor or participate in community events, fairs, or health expos. This not only promotes your gym but also allows for direct interaction with potential members.

Pricing strategy

Try to develop detailed strategies, like offering special introductory discounts, free trials, seasonal promotions, or membership packages with additional services to attract and retain members.

7. Management Team

A strong management team is essential to showcase your gym’s ability to thrive in the industry. This management team section emphasizes the key members who can help grow your fitness business.

You can highlight your key managers, fitness experts, personal trainers, or nutritionists. Also, explain each member’s expertise and roles.

Also, discuss the compensation plan in this section, along with their salaries, incentives, and other benefits. For instance,

8. Operations Plan

This operations plan is like a map that shows how you will make your business work.

It provides detailed insights into the day-to-day operations of your gym and highlights key areas such as staffing and operational processes.

Consider adding below essential components to your operational plan:

Try to mention the number of trainers, support staff, and therapists needed. Briefly outline the duties they will perform and detail their qualifications & training required.

Operational Process

Summarize the processes and techniques you will use to run your gym. Your operational process section may include hosting fitness classes, assigning trainers, scheduling the group HIIT classes, billing, training staff, etc.

Equipment & Machinery

You can include the list of gym equipment and machinery required for the gym, such as strength training equipment, pull-up bars, cardio equipment, free weights/dumbbells, and aerobic equipment.

Refer to the below example written using our AI assistant:

9. Financial Plan

Presently, you are in the business planning phase, but devoting some time to putting together the most realistic financial projections is also crucial when you start seeking funding from investors.

It is a detailed blueprint of all the cash flow and revenue streams, initial startup costs for setting up your gym and equipment, profit margins, and operational costs.

So, mention all the below elements in your gym business plan outline:

• Profit and loss statement
• Cash flow statement
• Balance sheet
• Break-even analysis
• Business ratios
• Exit strategy

This financial forecast has a substantial value in terms of whether you secure funding or not. And evaluate the funding resources, including bank loans, SBA-guaranteed loans, crowdfunding, or personal savings.

Here’s an example of a projected P&L statement for a gym financial plan with the help of Upmetrics:

Download Free Gym Business Plan PDF

Need help writing your gym business plan from scratch? Well, here you go; download our free gym business plan pdf now and start writing.

This modern, user-friendly business plan template is specifically designed for your gym business.

With a step-by-step guide and example, it helps you write a solid gym business plan without missing any crucial steps.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Start Drafting Your Plan with Upmetrics

With Upmetrics, you will get easy-to-follow steps, 400+ sample business plans, and AI support to streamline your business planning approach.

Our financial forecasting tool will help you develop accurate financial forecasts for 3 or more years if you’re not great with financial formulas.

Whether you’re venturing into a new business or aiming for expansion, Upmetrics provides valuable resources and insights to build successful and professional business plans that perfectly align with your objectives.

So, don’t wait; start planning now !

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Sample Business Plans Template

Small Business Plan Writers

ChatGPT for Writing a Business Plan

Frequently asked questions, where can i find examples of successful gym business plans.

There are various online platforms where you can find sample business plan templates. Consider reputable sources like Upmetrics , which offers a successful gym business plan template for your specific needs.

What should I include in my gym business plan?

You should include the following key elements in your gym business plan:

• Executive summary
• Company overview
• Industry and market analysis
• Customer Analysis
• Competitor analysis
• Service offerings
• Marketing Plan
• Operations plan
• Financial plan

What are important gym location factors to consider when writing a business plan?

While writing a business plan, consider the following gym location factors:

• Easy accessibility and high visibility area
• Assess the availability of sufficient parking space
• Check and comply with local zoning laws and regulations
• Analyze the local demographics to align with the target market
• Evaluate the proximity of competitors

How often should I update my gym business plan?

It is very necessary to regularly update your gym business plan, especially in dynamic industries like gym & fitness. Consider updating it at least once a year or more often if there are significant changes in your business.

What are the common mistakes to avoid in a gym business plan?

Following are some of the most common mistakes you should consider avoiding when writing a gym business plan.

• Ignoring thorough market research
• Overestimating financial projections
• Neglecting competitors analysis
• Overlooking marketing strategy

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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How To Start a Gym Business In 7 Steps (+ Start-up Templates)

Published by caroline @ wellness creative co on 11 october 2023 11 october 2023.

Want to know how to start a gym business? Perhaps you’ve always loved fitness and want to start your own studio, or worked in the industry for years and it’s time to become your own boss. Whatever your reason for starting a gym, we’ve got you covered.

In this article – learn how to start a successful gym in 7 steps, including business planning, securing funding, and pre-launch marketing.

We’ve helped several new gyms and fitness studios to launch their businesses, so we know exactly what’s involved. Having worked in the fitness industry for 15+ years, we understand the operational, marketing, and financial aspects to setting up a successful business. So, you can shortcut the learning curve and benefit from our expertise in this guide…

How To Start a Gym or Fitness Studio – Overview

Here’s an overview of the seven steps towards opening a gym or fitness studio…

• Define your idea
• Create a plan
• Secure funding
• Find a location
• Set up your gym
• Grow your business

Let’s dive into each of these start-up steps in more detail…

#1 – Define Your Gym Business Idea

The very first step is to define the business idea for your gym, fitness studio, or health club. What’s the concept? Who is it aimed at?

For some people, this will come easily. They may have had a great fitness-themed business idea for a long time but only just decided to give it a go. But for others, this initial part can be tough. 

Perhaps you’re keen to start a fitness business but aren’t sure what kind of venture to go for. Or you want to look at all the options before making a decision. If so, then here is a list of gym business ideas that you can consider…

• Classic gym or fitness centre
• Boutique fitness studio
• Gym franchise (Anytime Fitness, Snap, Orange Theory, etc.) 
• Yoga or Pilates studio
• Personal training studio
• CrossFit box
• Health club
• Online fitness training business
• Or you can start a business related to gyms, like a fitness equipment or accessories distributor, workout clothing brand, mobile personal training business, or fitness supplement manufacturer .

At this stage, it’s also important to think about what will make your fitness club different from others in the local area. Will you be aiming for a specific target market or type of exerciser? Will your gym be a high-end premium concept, a boutique studio that specialises in doing one thing well, or high-volume low-cost model?

The fitness industry is competitive, so for your gym to be successful, it’s vital to think about what’ll give you a competitive edge. Doing this from the start means you can mainstream it into your business plan, make your funding bids more appealing, and choose a location that supports your concept. Defining your unique selling point (USP) will set your business up for success long-term, so it’s crucial to do this from the get-go.

#2 – Create a Gym Business Plan

Once you’ve defined your idea, you need to create a business plan for it. This will help you assess the viability of your concept and consider all of the little details. It’s also required for things like loan applications and renting commercial space.

Creating a business plan for your gym is vital if you want it to be a success. In fact, research shows that people who complete business plans are nearly twice as likely to successfully grow their businesses, or obtain capital. 

“Business plans double the chance of success”.

A solid gym business plan should include the following…

• Executive summary
• Industry and local market analysis
• Company overview
• Products and services
• Sales and marketing strategy
• Financial information
• Implementation plan

By covering these points, you’ll ensure that there’s adequate demand for your offering and you have a well-defined gym target market . It’ll also help you to understand the exact costs involved and whether you can afford to do it alone or need outside funding.

For a more detailed explanation of what each of these areas should cover, check out our article on writing a fitness business plan (with samples). Or get the start-up planning cheat sheet as part of our Fitness Business Start-Up Kit …

#3 – Secure Funding For Your Fitness Business

Once you’ve developed a sound business plan, you’ll be armed with the right info to seek funding for your gym. For some gym start-ups, this might involve securing several hundred thousand dollars to cover initial business costs. For leaner fitness businesses, you can do it on a smaller budget without the huge overheads.

Your business plan will help you estimate how much money is needed to start your fitness venture. It costs between $2000 and $4m to start a gym business, depending on the location and model you choose. Based on stats from Entrepreneur, here are the approximate costs of starting different types of fitness businesses…

• Big-box gym start-up costs (e.g. Planet Fitness) – $1.1-$4.2m 
• Cost to start a small-medium sized gym (e.g. Anytime Fitness) – $77,000-$520,000
• Boutique gym start-up costs (e.g. Orange Theory) – $575,000-$1.5m
• Cost to start a fitness studio (e.g. Pure Barre) – $198,000-$446,000
• Pilates studio start-up costs (e.g. Club Pilates) – $168,000-$280,000
• Cost to start a group exercise class business (e.g. Jazzercise) – $2000-$7000
• Bootcamp business (e.g. Fit Body Boot Camp) – $136,000-$198,000

As you can see, the money required to start a gym varies from a couple of thousand to several million dollars. Factors like the venue type, location, and equipment required will all influence the overall cost.

So, how do you secure funding for your gym or fitness studio? The most common sources of finance are…

• Business loans from traditional banks
• Business loans from online lenders
• Loans from gym franchise preferred suppliers
• Personal savings

Choosing the right funding option for your business will depend on a huge number of factors. It’s best to do your own research, speak to financial experts, and read the small print thoroughly so you know all of the implications involved in any borrowing.

If you want to open a gym with no money, then the key is to start small . Running a personal training business or selling online fitness programs are both good options. Neither requires investments in rent, equipment, or staff salaries, so you can save money towards a gym studio while running them.

You can also look for creative ways to cut your costs and open your gym on a tiny budget…

• Find empty commercial spaces or shops and negotiate with the landlord. They might agree to let you run a short-term fitness pop-up for free rather than let it stand empty or be open to a revenue-share agreement where they receive a percentage of your profits instead of rent.
• Ask gym equipment manufacturers if they’ll lend you some kit for free , in return for being a case study or showcase site. Equipment companies are always looking for impressive locations where they can show off new products, stage photo shoots, and customers who’ll give testimonials to other gyms.
• Call in favours from your network to reduce costs wherever you can. You’re bound to have friends or family who can help with painting, carpentry, plumbing, graphic design, and numerous other jobs that’ll save money when opening your gym.

Opening your own gym or fitness studio can be expensive, but it doesn’t have to be. The key is to find creative ways of cutting the big costs, like rent and equipment. Don’t be afraid to ask – you might get a few ‘nos’ but when you finally get a ‘yes’ it’ll be worth it!

#4 – Find a Good Location for your Gym

The next step is to find the perfect location for your fitness business. There are lots of things that go into a good venue but the key is to find a place where your target customers are and rent is affordable.

Central gym locations will be more expensive. It’s great if there’s plenty of passing traffic but ask yourself if they’re your ideal demographic. Being close to your target market’s places of work, favourite hangouts, or residential areas are all good bets.

But it’s not just customers and cost that define a good gym location. In fact, Virgin highlight six different factors to consider when choosing the perfect business location . These are…

• Accessibility
• Competition
• Business rates
• Skills base in the area
• Potential for growth

How easily customers and staff can access your location, security and crime rates, and proximity to competitors can all affect whether a location is suitable. It’s also important to consider local business rates (for utility bills), whether staff in the area will have the right gym skills, and if the location can accommodate growth. Doing your research, knowing what you want, and being patient until the right gym location becomes available will all stand you in good stead.

Fitness Marketing Ideas Mini-Guide

25 fitness marketing ideas for your gym, studio, or online business. Attract new members, get more PT clients & boost your fitness blog.

#5 – Set Up Your Gym

Once you’ve got a location sorted you can begin to actually set up your gym business. This means getting everything ready, from business licences and staff, to interior decor and equipment. 

You should aim to do this as quickly as possible without undermining quality. Once you’ve started paying rent on your location, your bank balance will start decreasing quickly. So, it’s vital to open and get your members in the door as soon as possible. 

To start a gym you will need…

• Business license
• Electrics and plumbing
• Changing areas, toilets, and shower facilities
• Interior fit-out, design, and decoration
• Gym equipment and accessories
• Trained staff
• Operational processes
• Membership models and pricing

Let’s look at each of these areas…

Business License

Obtaining a business license is a crucial first step. Research your local regulations, complete the necessary paperwork, and pay the required fees. Compliance with local laws ensures your gym operates legally and avoids potential legal complications in the future.

Acquire comprehensive insurance policies tailored for gyms. This includes liability insurance to safeguard against accidents, property insurance to cover equipment and facilities, and potentially business interruption insurance to protect against unforeseen events that could disrupt your operations.

Electrics and Plumbing

Ensure your gym has a safe and efficient electrical and plumbing setup. Hire licensed professionals to assess, repair, or install wiring, lighting, and plumbing fixtures. Safety and functionality are paramount to providing a secure environment for your clients.

Changing Areas, Toilets & Shower Facilities

Design comfortable and hygienic changing rooms, equipped with lockers, benches, and adequate lighting. Install clean and accessible toilet and shower facilities. Think about ease of cleaning and privacy when designing these areas to enhance the gym experience for your clients.

Interior Fit-Out, Design & Decoration

Create an inviting gym atmosphere by incorporating the right lighting, colour schemes, and branding elements. A well-designed interior can boost motivation and create a positive gym environment, which both have a positive impact on member retention and cash flow.

Gym Equipment & Accessories

Invest in quality gym equipment that’s tailored to your target audience’s needs. Depending on the type of gym you’re opening, this might include cardio machines, free weights, resistance training equipment, and accessories like mats and water stations. Balance functionality, durability, and cost-effectiveness when selecting equipment.

Trained Staff

Recruit certified trainers , experienced instructors, friendly front-desk staff, and meticulous cleaners. Ensure they are well-versed in customer service, first aid, and emergency protocols. Regular training sessions keep staff updated with fitness trends and ensure a professional and knowledgeable team.

Operational Processes

Establish efficient operational processes, including membership management, class scheduling, payment systems, and cleaning routines. Use gym management software to streamline administrative tasks, track memberships, and communicate effectively with members. Clearly defined processes ensure smooth day-to-day operations.

Membership Models and Pricing

You will have already developed pricing models in the business plan stage, but now is the time to refine and establish them. Determine your pricing structures, payment methods, and cancellation policies. Transparent and flexible membership options enhance customer satisfaction.

By addressing these areas during the setup phase, you’ll establish a safe, appealing, and well-equipped space for your members. It’ll build a strong foundation for success and allow you to press ahead with promoting your new fitness facility…

#6 – Launch Sales & Marketing

When opening a new gym or fitness studio, your launch efforts are vital to its success. It’s essential to sell as many memberships as possible in advance to maximise cash flow from the start. This means going all out on your sales and marketing efforts asap.

Some of the most effective ways to market a gym and generate pre-sales include…

• Early-bird offer – offer a big discount to members who sign up two months before opening, and decrease the discount as the deadline gets closer (so customers are incentivised to act immediately or risk missing out).
• Use 3D layouts and fly-through videos – to help potential members visualise the gym space. It’s natural for people to want to wait and see what the gym’s like before committing. But visuals help overcome this objection.
• Elevator pitch – You’ll need a one-sentence elevator pitch to use when talking to potential new members. It should summarise exactly who you help, what you do, and how long it takes e.g. “ We help [insert ideal client] to [overcome common problem] in [time frame]”.
• Sales pitch – You’ll also need longer sales points to use with potential clients and answers to common objections. Explain the concept, what you’re trying to achieve, and the story behind why you’re doing it. Then talk about all of the start-of-the-art equipment, brand-new training techniques, or anything else that sets your club apart from the competition. 
• Website & Social Media – Create a website for your gym and social media profiles . Your website should contain all the info about your facility that a prospect or existing member might have, and both should act as a sales funnel for generating new membership leads .
• Google My Business Listing – Set up a free ‘ Google My Business ‘ listing so that anyone who searches for your gym online will see its location and contact details.
• Organise a big launch event – to celebrate the gym’s opening and invite local media to attend. Promote the event on social media and give people a good reason to attend. They may not care about an opening but they will care about free fitness workshops, nutritional counselling, or tasty treats.

You might also like… 10 Effective Ways To Market Your Gym Or Fitness Centre .

It can be helpful to have a ‘soft-launch’ prior to the main event. This enables you to test out all of your processes and equipment before the hoards arrive. It also allows new staff to put their training into practice so that everything operates super-smoothly when you open properly.

Fitness Marketing & Lead Generation Roadmap

Your All-in-One Toolkit to Attract, Engage & Convert More Clients

#7 – Grow Your Gym Business

Congratulations – at this point, your brand new gym will be open! Of course, some would say that this is when the hard work really starts. But it’s a fantastic feeling to have opened the doors after all the effort getting your gym started.

Now it’s all about running your gym successfully and growing your business. We’ve seen gym owners do this in endlessly creative ways, but a few of the most effective include…

• Marketing & Promotion – Continue your marketing efforts post-launch to drive a continual stream of leads and customers. Combine social media, digital and local advertising , and community events to promote your gym. Consider offering promotions or referral incentives to attract new members.
• Community Engagement – Foster a sense of community within your gym. Organise fitness challenges , workshops, and member-exclusive events. Encourage trainers and staff to engage with members, creating a friendly and supportive atmosphere.
• Maintain Your Equipment – Establish a regular maintenance schedule for gym equipment. Prompt repairs and replacements ensure that all machines are safe, functional, and in good condition. Regular maintenance also prolongs the lifespan of your equipment, saving costs in the long run.
• Member Feedback & Satisfaction – Implement systems for collecting feedback from members. Regular surveys or suggestion boxes can provide valuable insights into member satisfaction. Address concerns promptly and use positive feedback for testimonials and marketing materials.
• Continually Improve & Innovate – Strive to enhance the experience for members, to keep them coming back and telling all their friends too! Along with acting on feedback, use tech to improve your operations. Consider implementing apps or software for class bookings, personalised workout plans and progress tracking, or to aid administrative tasks, making operations more efficient.

Starting a Successful Gym Business

So, now you know exactly how to start a gym business and set it up for success. By following these steps, you’ll maximise your cash flow and profitability early on. This is the key to ensuring that your business lasts over the long term and becomes a well-established brand in your community. 

If you’d like a little help along the way, then check out our Fitness Business Start-Up Kit . It include a business planning cheat sheet, 50+ creative brand name ideas, and loads of resources to turn your business idea into a reality! 

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.

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Gym Business Plan Template

Gym business plan.

If you want to start a new gym business or expand your existing business, you need a detailed gym business plan.

Since 1999, we have helped over 10,000 fitness business owners create business plans to start and grow their gyms, health clubs, martial arts studios, fitness studios, and other athletics businesses.

Write a Business Plan for Your Gym Business

A good business plan includes financial projections, detailed strategies and action plans. We recommend that you start with a simple gym business plan template.

Below are links to each section of a winning gym business plan:

• Executive Summary – The Executive Summary is the most important section of your business plan. It should be clear, concise and provide an overview of your gym business plan.
• Company Overview – The Company Overview section should include your company name, business model, location, history, and a brief description of your products or services. You can also include your company’s mission statement and/or a list of your key objectives.
• Industry Analysis – The Industry Analysis should include information on the size of the fitness industry, trends, competition and growth potential.
• Customer Analysis – The Customer Analysis should include a description of your target market, customer needs and how you plan to attract and retain your target audience.
• Competitive Analysis – The Competitive Analysis should include a description of your competitors, their strengths and weaknesses and your competitive advantage for how you plan to compete with them.
• Marketing Plan – The Marketing Plan should include your sales and marketing strategy, pricing strategy, and the promotion plan for your gym.
• Operations Plan – The Operations Plan should include a description of your gym facilities, necessary gym equipment, fitness instructors, personal trainers and staff members, policies and day-to-day procedures. It may also include your gym or fitness business milestones.
• Management Team – The Management Team section should include biographies of the gym owner, your executive team members, and key employees.
• Financial Plan – The Financial Plan should include your gym’s financial statements, funding requirements, and investment analysis.
• Appendix – The Appendix should include any supporting documents such as your gym’s lease, contracts, permits and licenses.

Next Section: Executive Summary >

Gym Business Plan FAQs

What is the easiest way to complete my gym business plan.

Growthink's Ultimate Gym Business Plan Template allows you to quickly and easily complete your fitness business plan .

Where Can I Download a Gym Business Plan PDF?

You can download our gym business plan PDF template  here . This is a business plan template you can use in PDF format.

What Is a Gym Business Plan?

A gym business plan provides a snapshot of your gym business or fitness center as it stands today, and lays out your growth plan for the next five years. It explains your long-term goals and your strategy for reaching them. It also includes solid market research for your local target market to support your plans.  

Once you have a handle on your market and the basics of running a small business, include more detailed information in your formal gym business plan. This better prepares you for financial negotiations with banks and other business opportunities to help your fitness business grow.

Why Do You Need a Business Plan for a Gym or Fitness Studio?

Fitness is big business, as baby boomers lead the charge to remain healthy for a lifetime. Gyms and fitness centers have come a long way, and new gym owners have a seemingly endless array of choices. Yet many new gym businesses fail because their owners try to be all things to all people. A written business plan is crucial to growing and developing your gym in a controlled, sustainable manner. In addition, gyms are expensive to build and outfit. Potential investors and loan officers look to the business plan to decide whether to invest in your gym.

What Are the Sources of Funding for Gyms?

To secure funding for a gym, the main sources of funding are small business loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a solid gym business plan will give them the confidence that you can successfully and professionally operate a business.

The second best way to secure funding for a gym is through angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund a gym. They might consider funding a chain of gyms, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual gym or fitness center could never achieve such results.

How Much Will It Cost to Start a Gym?

There is no one-size-fits-all answer to this question, as the start-up costs for starting a gym will vary depending on the size and scope of your business. That said, you can expect to spend anywhere from $25,000 to $500,000 or more when starting a gym.

How Do I Write a Business Plan For A New Gym?

A business plan for a new gym will include your purpose for entering the fitness industry, key market data, direct and indirect competitors, and a more detailed description of your marketing plan, management team, target customers , and more. Outside of the 10 key elements noted in the gym business plan outlined above, you may also include the following information:

• Mission Statement: Define your philosophy on fitness and why you are opening this specific gym.
• Facility: Describe your gym’s layout and which gym and strength training equipment you will be using.
• Services: Describe the fitness services you offer, such as personal training, available exercise equipment, hosting fitness classes, and child care.
• Gym Membership Fees: Explain your pricing structure for gym memberships including membership options and other additional services.
• Financing: Detail how you will finance your startup costs and day-to-day operations.
• Growth Plan: Outline your plans for growing the business, including expansion into new markets and acquisitions.
• Risks and Threats: Describe the risks facing your gym and how you plan to address them.
• Exit Strategy: Explain how you will sell or close the business, including a timeline for doing so.

As you can see, a business plan for a gym is comprehensive and detailed. It should be updated regularly to reflect your changing business goals and strategies. Having a well-written business plan is essential to any successful gym or fitness center.

What Marketing Strategies Are Effective For A Gym Business?

There is no one-size-fits-all answer to this question, as the marketing strategies that are effective for a gym will vary depending on the type of gym you own. However, some general marketing tips include:

• Creating a strong branding strategy, including a recognizable logo and tagline.
• Developing marketing materials such as print ads, website design, social media profiles, and more.
• Creating a referral program to incentivize loyal customers to refer their friends.
• Developing partnerships with other established businesses in your community.
• Running promotional events such as free trial days or discounts for monthly memberships.

As you can see, many marketing strategies can be effective for your gym. Your marketing strategy should support your overall business strategy, which is defined by your vision and mission statements and unique selling proposition.

GYM BUSINESS PLAN OUTLINE

• Gym Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Gym Business Plan Summary

Other Helpful Business Plan Articles & Templates

BUSINESS STRATEGIES

How to create a gym business plan

• Annabelle Amery
• Sep 5, 2023
• 10 min read

When starting a business , it’s crucial to create a comprehensive and clear business plan. This applies to all types of businesses , including a gym business . A gym business plan is a strategic document that outlines the goals, objectives and strategies for starting and running a successful gym.

A gym business plan serves as a roadmap for entrepreneurs, providing guidance on how to navigate the challenges and complexities of the fitness industry. It helps entrepreneurs define their vision, mission and target market, as well as identify the resources and steps needed to achieve their goals.

Need a way to promote your gym business online? Get started with Wix’s website builder , which includes built-in marketing and scheduling tools.

Why create a gym business plan?

A gym business plan is particularly important for individuals who are new to entrepreneurship. It provides a structured approach to starting a gym by outlining the necessary steps, such as securing funding, finding a suitable location and acquiring equipment. Some of the other main advantages include being able to:

Attract funding: A well-written gym business plan can attract potential investors or lenders who may be interested in supporting your venture financially. It demonstrates your understanding of the market, your competitive advantage and your plans for profitability.

Understand resource requirements: A comprehensive gym business plan helps entrepreneurs identify the resources required to start and operate their gym successfully. This includes business registration (cost to start an LLC ), equipment, staff, gym marketing materials and other supplies necessary for day-to-day operations.

Achieve long-term success: A gym business plan provides entrepreneurs with an opportunity to thoroughly analyze their target market and competition. By conducting market research and competitive analysis, they can develop strategies to differentiate their gym from others in the industry.

Set goals: A well-crafted gym business plan helps entrepreneurs set realistic and measurable goals for their gym. These goals can include financial targets, membership growth, customer satisfaction levels and other key performance indicators.

Make better decisions: Having a clear business plan in place helps entrepreneurs make informed decisions about various aspects of their gym, such as pricing, marketing strategies and expansion plans. It serves as a reference point for evaluating options and making choices that align with the overall business strategy.

Guide your website messaging and design: A gym business plan also includes considerations for creating a business website . Today, making a website is crucial for attracting customers and promoting your gym. The business plan can outline the website's purpose, design, functionality and marketing strategies to drive traffic to the site. Be inspired by these fitness website examples .

How to write a gym business plan in 6 steps

A gym business plan is a crucial document that outlines the strategies and goals for starting and running a successful gym. It provides a roadmap for entrepreneurs, guiding them through the process of establishing and growing their fitness facility. To create an effective gym business plan, it is important to include six main parts:

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising

Financial plan

01. Executive summary

The executive summary is a concise overview of your gym business plan. It provides an introduction to your gym, highlighting its unique selling points and summarizing the key elements of your plan. The executive summary should include a brief description of your gym, your mission statement, an overview of the target market and competitive landscape, a summary of your marketing, your advertising strategies and an outline of your financial projections (including how you plan to raise money for your business ).

Example of an executive summary for a gym:

“ABC Fitness is a state-of-the-art gym located in downtown Cityville. Our mission is to provide a welcoming and inclusive environment where individuals of all fitness levels can achieve their health and wellness goals. With top-of-the-line equipment, certified trainers and a variety of group exercise classes, we aim to be the premier fitness destination in our community.

In an increasingly health-conscious society, the demand for fitness facilities continues to grow. ABC Fitness differentiates itself by offering personalized training programs tailored to each member's specific needs. Our strategic location in the heart of the city ensures easy accessibility for our target market of urban professionals.

To attract customers, we will implement a comprehensive marketing campaign that includes online advertising, social media promotions, and partnerships with local businesses. We project steady growth in membership numbers over the next three years, resulting in increased revenue and profitability.”

02. Business and domain names

Choosing the right business name for your gym is crucial for building brand awareness and trust. It should reflect your gym's values, target market and unique selling proposition. Here are some steps to consider when deciding on a company name:

Brainstorm keywords and concepts related to fitness, health and wellness

Use a business name generator (or specifically a small business name generator ) for inspiration and to generate unique name ideas

Consider the availability of domain names associated with your chosen company name

Check the availability of the chosen domain name using domain registration websites

Be inspired: Gym business name ideas , Fitness business name ideas

Learn more about registering your business once you’ve landed on your business name and legal structure.

03. Market analysis and research

Including market analysis and research in your gym business plan is essential for understanding the competitive environment and developing a better business strategy.

Target market: Analyze the target market by identifying demographics, psychographics, and fitness preferences of potential customers. Conduct a SWOT analysis (strengths, weaknesses, opportunities and threats) to assess your gym's internal and external factors.

Competitors: Research competitors in your area to understand their strengths, weaknesses, pricing strategies and marketing efforts. Identify opportunities for differentiation by offering unique services or targeting underserved segments of the market.

04. Operations plan

The operations plan outlines the logistical aspects of your gym, including location, premises, equipment and staffing needs. Make sure to select a suitable location that is easily accessible, has ample parking and aligns with where your target market is based.

Then determine the size and layout of your gym space based on the number of equipment, exercise areas, locker rooms and amenities. Research and budget for the necessary gym equipment, including cardio machines, weightlifting equipment and fitness accessories.

Lastly outline staffing requirements by identifying the number of trainers, instructors, front desk staff and maintenance personnel needed.

05. Marketing and advertising plan

The marketing and advertising plan lays out the strategies and campaigns you will implement to promote your gym business. To do this you’ll need to first identify your target audience and tailor your marketing efforts to reach them effectively.

Then, plan out a strong brand identity by creating a logo, color scheme and visual elements that resonate with your target market. (Need help creating a logo? Check out these fitness logo ideas or Wix’s free logo maker .)

Consider using various marketing channels such as social media platforms, online advertising, local partnerships and community events. Then plan compelling content that highlights the benefits of joining your gym and showcases success stories from existing members. You can also implement referral programs or incentives to encourage current members to bring in new customers.

06. Financial plan

The financial plan is a cornerstone of any gym business plan, providing an in-depth overview of how the business will secure initial funding, manage expenses, generate revenue and outline the projected time frame for achieving profitability. This section is pivotal in demonstrating the financial viability and sustainability of the gym business to potential investors, stakeholders and lenders.

Startup costs and funding: Starting a gym business entails various upfront costs that should be carefully estimated for accurate financial planning. These costs include lease or purchase of the gym space, equipment procurement, interior design, licensing and permits, marketing, initial staffing and operational supplies. Funding for these startup costs can come from diverse sources, such as personal savings, business loans, grants, partnerships or investments.

Revenue projections: Revenue projections provide a forecast of the expected income over a specific period, usually the first few years of the gym's operation. These projections should be based on thorough market research, competitor analysis and realistic expectations.

Profit and loss projection: The profit and loss projection, also known as the income statement , offers an overview of the gym business's revenue, expenses and net profit or loss over a specific period. It provides insights into the financial health of the business and its potential profitability.

Time frame for profitability: The time frame for achieving profitability in a gym business depends on factors like membership growth, marketing strategies, operational efficiency and retention rates. Typically, gyms aim to reach profitability within the first year or two of operation

Gym business plan examples

Creating a gym business plan from scratch can be a daunting task, especially if you're new to entrepreneurship. Fortunately, there are many resources available that provide gym business plan templates to help you get started. These templates serve as a framework for organizing your ideas and ensuring that you include all the necessary components in your plan. Here are two draft business plans for hypothetical gym businesses, incorporating the main parts discussed earlier.

By using templates as a starting point, you can customize them to fit your specific vision and goals for your gym. Remember to conduct thorough research, analyze your target market and develop strategies that set your gym apart from the competition. With a well-crafted gym business plan in hand, you'll be well-equipped to start your journey towards building a successful fitness facility.

Business plan template 1: neighborhood fitness studio

The Neighborhood Fitness Studio is a boutique gym located in a residential area, catering to individuals seeking a personalized fitness experience. Our mission is to provide a welcoming and supportive environment where members can achieve their health and wellness goals. With certified trainers, state-of-the-art equipment and a variety of group exercise classes, we aim to become the go-to fitness destination in our community.

Company name and domain name

We have chosen the name "FitHub" for our neighborhood fitness studio. The domain name www.fithub.com is available and aligns well with our brand identity.

Our target market consists of local residents aged 25 to 45 who value convenience and personalized attention

Competitor analysis reveals that there is no other gym within a two-mile radius offering specialized fitness programs tailored to individual needs

We plan to differentiate ourselves by offering personalized training plans, nutrition counseling and small group classes

We have secured a 2,000 square foot space in a commercial building with ample parking for our gym

The gym will be equipped with cardio machines, free weights, strength training equipment and a designated area for group exercise classes

We will hire certified personal trainers, fitness instructors and front desk staff to ensure excellent customer service

Marketing and advertising plan

We will utilize social media platforms like Facebook and Instagram to promote our gym and engage with potential customers

Local partnerships with health food stores and wellness centers will allow us to reach a wider audience

We will offer a free trial period for new members and implement a referral program to incentivize word-of-mouth marketing

Business plan template 2: upscale fitness center

The Upscale Fitness Center is a premium gym targeting affluent individuals who prioritize luxury and exclusivity. Our mission is to provide a high-end fitness experience that combines cutting-edge equipment, personalized training and luxurious amenities. With our state-of-the-art facility, expert trainers and exclusive membership perks, we aim to become the preferred fitness destination for the elite in our city.

We have chosen the name "Elevate Fitness" for our upscale fitness center. The domain name www.elevatefitness.com is available and reflects our commitment to helping members elevate their fitness journey.

Marketing analysis and research

Our target market consists of high-income individuals aged 35 to 55 who value personalized service and are willing to invest in their health

Competitor analysis reveals that there are no other fitness centers in our city offering the same level of luxury and exclusivity

We plan to differentiate ourselves by offering VIP amenities, personalized training programs and exclusive member events

We have secured a 10,000 square foot space in a prime location, featuring high-end finishes and top-of-the-line fitness equipment

The fitness center will include dedicated areas for cardio, strength training, group exercise classes and a spa-like relaxation area

We will hire certified personal trainers, nutritionists and spa professionals to provide a comprehensive wellness experience for our members

We will leverage digital marketing strategies, such as targeted online advertising and influencer partnerships to reach our affluent target market

Exclusive membership events and collaborations with luxury brands will create buzz and attract high-profile individuals

We will offer personalized consultations and complimentary services to prospective members to showcase the unique value of our fitness center

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Gym Business Plan Template [Updated 2024]

Gym Business Plan

If you want to start a gym or fitness center or expand your current gym business, you need a business plan.

The following sample fitness center business plan gives you the key elements to include in a winning business plan for a gym.

You can download our Gym Business Plan Template (including a full, customizable financial model) to your computer here.

Gym Business Plan Example

Below are links to each of the key sections of a solid gym business plan:

• Executive Summary – The executive summary is a brief overview of your gym, including your company’s mission statement, target market, objectives, and goals. If you are seeking potential investors, it is important to make a good first impression with this section.
• Company Overview – The company overview provides an overview of your company, including its history, legal structure, business model, and ownership structure.
• Industry Analysis – Conducting an industry analysis is critical to understanding the market opportunity for your business. This section should include a description of the fitness industry, its size, growth potential, and key players.
• Customer Analysis – This section of your fitness business plan should describe your target customers, including their demographics, needs, and fitness habits.

Download our Gym Business Plan Template and learn how to start a gym business plan.

• Competitive Analysis – Conducting a competitive analysis is essential to understanding the landscape of the market you are entering. This section should include an overview of your direct and indirect competitors, their market share, their strengths and weaknesses, along with your competitive advantage and unique selling point.
• Marketing Plan – Your marketing plan should describe the marketing strategies you plan to use for reaching your target audience. This section should include your pricing strategy, membership fees, advertising and promotional strategies.
• Operations Plan – In the operations plan, you should describe your fitness center, exercise equipment and fitness classes, as well as your personal trainers and their qualifications.
• Management Team – This section of your gym business plan should describe the experience and qualifications of your management team.
• Financial Plan – The financial plan should include your financial projections (income statement, balance sheet and cash flow statement), as well as how you plan to secure funding such as bank loans.

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Gym Business Plan Sample

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Physical Fitness Gym Business Plan

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Ladies Only Fitness

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There should be a place where women can work out without worrying about behavior of men. Women know why. 

Ladies Only Fitness’ focus is the urban professional woman who has a very active life and very little time to spend on fitness.  We also focus on young mothers who are looking for a fitness environment that is focused on their unique needs.

Mapleton is a city on the move. The population has grown by 10% each year for the past three years. The current population of Mapleton is 600,000.

Most importantly, the growth has been fueled by the increased employment in the city’s high-tech companies.  This has attracted a type of professional that is the target customer for the Ladies Only Fitness.  The women we are targeting are looking for a different type of fitness club experience. At Ladies Only Fitness, they will be the total focus of our staff.

Another target group is young mothers who are looking for a club that will fit their needs and keep their children close.  Ladies Only Fitness has designed the facility so that the child care center can be seen by anyone working in the main exercise room.  We believe that changes like that will be seen as welcome extras that will bring new members.

Competition

The key differentiator for us is the women-only plus childcare facilities on site. We compete against several gyms in the area, including franchises of 24-hour-fitness and the local downtown gym. 

The competitive advantage of Ladies Only Fitness is the environment that is created in the facility.  Women feel more relaxed and comfortable in a program that is focused solely on them.  In addition, we have designed the childcare center to be visible from the main workout floor.  A young mother can watch her child play in the center while working out.

Expectations

As the highlights chart below shows, we believe we can launch successfully and pass the $1 million annual sales milestone by our third year. 

Financial Highlights by Year

Financing needed.

Estimated Startup Expenses: $95,000

• Legal $1,500
• Website $1,000
• Insurance $500
• Rent $2,000
• Child Care Setup $10,000
• Leased Equipment $80,000

Assets: $65,000 in startup cash

Total financing: $160,000.

Funding plan: $100,000 in owner funding and a $60,000 business loan. 

Problem & Solution

Problem worth solving.

Many women want a gym for women only. And young mothers need that plus childcare. 

Our Solution

Ladies Only Fitness is a women-only health club that creates a personalized environment for women to pursue their fitness goals.  We have the best equipment and the best training program in this arena. We prepare our clients for success!  We have the best weight-management program.  Positive Lifestyle Systems is a truly responsible, effective, weight-management program. We offer this program with confidence. It is unbeatable.

Target Market

Market size & segments.

Ladies Only Fitness will focus on two customer groups:

• Young urban professional women
• Young mothers with children (ages new born to three years of age).

Current Alternatives

We have our gym offerings around town: Snap Fitness, 24-hour-Fitness, Crossfit, and so on. Memberships and features run in standard ranges. 

Our Advantages

Marketing & sales, marketing plan.

Market Segmentation

• 12,000 Young urban professional women;
• 5,000 Young mothers with children (ages new born to three years of age).

Ladies Only Fitness anticipates that sales will be slow for the first and second month of operation, due to our "first month free" promotion. After that point, sales will increase as new members pay for their membership fees.

Locations & Facilities

Ladies Only Fitness is located in the Southtowne Center in southwest Mapleton.  The club occupies a 5,500 square foot storefront.  The facility has one primary equipment room adjacent to the child care center.  The club also has three exercise rooms.  The facility can accommodate 110 people.

Milestones & Metrics

Milestones table.

Key Metrics

• Paying members
• Free trial members
• Conversion from free trial to paying %
• Facebook likes
• Visits per month per member
• Visits per month per free trial members

Ownership & Structure

Ladies Only Fitness is co-owned by Joan Sullivan and Marge Williamson. 

The start-up expenses for the Ladies Only Fitness is focused primarily on equipment and exercise surfaces for the classes.  Joan Sullivan will invest $30,000.  Marge Williamson will invest $70,000.  In addition, club will secure a $60,000 long-term loan.

Management Team

Joan Sullivan will be the operations manager and lead trainer for Ladies Only Fitness. Joan has been a fixture in the Mapleton fitness community for the past fifteen years.  She has been the manager of both the Mapleton Athletic Club (three years) and the Maximum Fitness Club (four years). 

Her reputation as an effective staff supervisor is excellent. At both the Athletic Club and Maximum, membership increased by 15% each year under Joan’s supervision.

Marge Williamson is a CPA with the firm  of Smith, Jones, and Lawrence.  Her primary responsibility will be to oversee accounts receivable and operational costs.

Personnel Table

Financial Plan investor-ready personnel plan .">

Key assumptions.

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds, sources of funds, projected profit & loss.

Projected Balance Sheet

Projected Cash Flow Statement

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How to Create a Fitness Studio Business Plan

February 8, 2023

Whether you are starting a studio, or already run one, a well-crafted fitness studio business plan is essential for building a profitable fitness business. A solid gym business plan helps you stay on track by identifying key market dynamics, illuminating opportunities for competitive advantage, and giving you key performance metrics to focus on. 

Your fitness studio business plan may drive such critical decisions as where to locate your gym, how large a space to buy or lease, how many staff members you hire, what their pay rates should be, how many fitness classes and what type of classes and training programs you’ll offer, and the most effective ways to promote your fitness business. 

If you own and operate an already established fitness business, revising your business plan – or creating one if you never have – can make a huge difference in boosting your bottom line and helping you to grow, especially if your gym’s growth has plateaued. A business plan is a constantly evolving blueprint that should reflect where your fitness business is in the moment, and let stakeholders know where you’re going and how you plan to get there. 

In this post, we’ll review the elements of a solid small gym fitness plan, give you some gym business plan examples and links to gym business plan templates.

Here are the key elements of any good fitness studio business plan:

Executive summary.

In this section of your gym’s business plan get down on paper your “why.” What is the purpose of your fitness business plan? What elements will you include in your gym’s business plan and why? How will this business plan demonstrate the viability of your fitness studio over time? What are your long term goals and how will you define success? Consider this section your “elevator pitch.” 

Starting a fitness business is no small feat. Doing your homework up front will not only give you confidence to weather the ups and downs of running your own business, but show potential investors that you’re prepared. Imagine being an investor who is reading your business plan, and whom you want to assure that you’ve got a solid vision backed up by well researched facts and figures. Add a few lines about your fitness business’s “why” that inspire and demonstrate your passion and commitment as a small gym or fitness business entrepreneur. 

Company Overview

This is the place to give all the details about who, what, where, when and why your fitness business exists. Include your mission and vision plus a detailed description of the type of services your fitness business offers and to whom. How is your gym or fitness studio structured? Is it independently owned by one or more people? Is it a franchise? Is there more than one location? What is the ownership structure? Are there shares? How are important business decisions made and by whom? 

This is the place to give clear, concise information about the products and services you offer, why you started your fitness business and what differentiates you in your local market. 

Industry Analysis

Taking time to research your market, understand trends and map the competitive landscape can make or break a fitness business, whether you’re in start-up mode, or an established player. 

What is your population size? How far are the people living in your area willing to travel to work out? What is your target demographic in terms of age, gender, income and other lifestyle factors? Pinpoint your major competitors. Get to know their pricing and promotions. Is there an unmet need in your area that your fitness business can tap into? You may want to consider using a SWOT format, outlining the strengths, weaknesses, opportunities and threats for competing gyms and your fitness studio. 

Also, make sure you’re on top of the latest national and global fitness industry trends like online workouts and gym-goers’ preference for small boutique fitness experiences versus big box gyms. What innovative programs and services are top companies offering? Why? 

Marketing Strategy

Many small fitness business plans rely solely on word of mouth to promote their gym. While getting great recommendations through your community is an essential step in building a thriving fitness community, long-term, your fitness studio needs to have a solid, multi-channel marketing strategy to maximize your brand’s exposure to potential new customers. 

In today’s competitive fitness industry landscape, it’s essential to understand how to efficiently use digital marketing platforms like social media, local search and email. To effectively run promotional programs, having a fitness business software platform that tracks your customer’s engagement and includes email, web and social media integrations is essential. 

List all the key members of your fitness studio’s leadership team and include professional, biographical information that highlights their skills and experience. Your gym’s leadership team could include owners, board members, investors, lead instructors, sales and customer service representative and any business advisors you may have brought on board. 

Describe how each person on the team will guide your fitness business to success. Consider including compensation structures and information about performance bonuses. Plan ahead for an eventual sale of your fitness business and formalize how owners and/or investors will be paid. 

This is the section where many new business owners are overly optimistic. Base your financial projections on fact and always over-estimate expenses and under-estimate revenues. This includes being realistic about membership sales, seasonal fluctuations, attendance and staff turn-over. Calculate your gym’s monthly expenses and then figure out what your revenue per class or training session needs to be to cover your expenses plus owners’ compensation. From here you can determine how many class passes and/or monthly membership’s your fitness business will need to be profitable. 

There can be a high turn-over rate in the gym business, so you’ll need a steady stream of potential new students coming through your doors each month, and know at what rate they will convert into long-term customers. Know your fitness niche’s average new student conversion rate. 

Build out at least five years of financial profit and loss estimates. Be sure to take into account any rent increases in your lease, taxes, increases in instructor pay and get granular with your expenses, from phone and internet to Facebook ads to the toilet paper in the bathroom, and don’t forget all those new cleaning products you’ll need to operate safely and courteously in a post-pandemic world. 

Gym Business Plan Templates

BusinessPlanTemplate.com This site offers a free outline of all the core content you’ll need to include in a fitness studio business plan. You can purchase a step-by-step business plan builder, including access to customer service and expert advise for $97. Business Plan Template.com is rated A+ by the Better Business Bureau and has strong, positive ratings from satisfied customers. 

Bplans If you need a bit of inspiration check out or Bplans DIY gym sample plans for fitness centers, corporate fitness, gyms, health clubs, as well as martial arts studios, gymnastics schools, and a number of other athletics businesses.

For those who want a higher level of support in creating a full fleged, modern business plan, Bplans offers a paid option called LivePlan . It contains the same templates and information you can access for free on the company’s website, plus additional guidance to help you develop a complete plan. Pricing starts at $12/mo. for a year subscription or $18/mo for a 6 mo. plan.

Institute of Personal Trainers This well-respected trade organization offers personal trainers a free business plan that includes step-by-step instructions. You can download the guide using the link on the association’s website. The institute understand that during the process of writing a business plan you will be presented with questions, ideas or challenges that you might not have thought of before. According to the organization, this alone makes it worth doing.

Remember, it’s better to start the process of creating a gym business plan, even if you feel intimidated, than to procrastinate until you feel you’ll get it perfectly right. There is a wealth of knowledge to be gained simply by going through the process. Writing out your fitness studio business plan may open your eyes to blind spots in your business strategy or long-term performance goals and shift your business into a whole new realm of growth opportunity in the coming year. 

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How to Create a Flawless Gym Business Plan

Your gym business plan is your roadmap to success. It guides you on your journey, helps you to make better decisions, and attracts potential angel investors to your business. Creating a business plan is a process. It’s easy to think of your business plan as one single document that you build and then you’re done. But, your business plan evolves and changes with you; it’s not a static checklist. 

Whether you’re starting a new small business or expanding an existing one, a business plan sets the foundation for success.

A great gym involves more than fitness equipment. Setting up a gym is a big task which is why you want to give yourself the best opportunity to succeed. All stages of your business plan are equally important and essential for the final steps. In this article, we try to understand the core elements of a gym business plan and how you can craft a business plan for your fitness business. 

What is a Gym Business Plan? 

Before we dive into how to create your business plan, let’s start at the beginning. So, what is a gym business plan? Well, it’s a document that tells the reader who you are as a business and a realistic idea of where the business is heading. At a basic level, your business plan answers the following questions: 

• How does your business work?
• How are you going to succeed?
• What steps do you need to take to succeed?

Research shows that entrepreneurs who write formal business plans are more likely to succeed . Business owners seeking external financial support are also more likely to commit their thoughts to a formal business plan. With a new business, it’s beneficial to pull your ideas into focus and put pen to paper. 

The 6 Crucial Steps to Opening a Gym or Studio

Why do you need a fitness center business plan .

The main aim of your gym business plan is to create a blueprint for your business. For instance, if a potential investor were to read your business plan, they would understand how your gym will progress and succeed in the future. Your business plan also helps you to identify fresh opportunities and see gaps in your current business model or setup. Depending on where your business is, a business plan can be dual-purpose. Here’s why you need a business plan from day one. 

1. Test Your Business Idea 

Starting a fitness business is by no means easy. So, you have an idea, and you think it could be a winner. But you can’t always go out and test that idea. A business plan allows you to feasibly test that idea without actually starting the business. Working through your idea and creating a business plan allows you to break down numbers, analyze the market and competitors, and save you a lot of time in the long run. In the early stages, it’s a good idea to work through your idea and create a business plan. The more knowledge you have about your business, industry, and potential customers, the better you can see if your business idea could be a success. 

2. Attracts Investors and Secure Funding 

If you want to attract investors, you need a business plan. Most businesses need to secure funding and seek outside financial support. A thorough business plan helps you to obtain startup capital and funding for your new gym business. Even established businesses often need extra funding for expansion and business growth. Potential investors and finance companies will need concrete numbers with facts and figures to move forward with your business. Without a business plan, there is little to no chance of getting funding from investors, banks, or other external financial institutions. 

Read More: How to Get Financing For Your Gym

3. achieve short-term and long-term goals .

It’s great to have both short-term and long-term goals in mind, but it’s important to go a step further. A good business plan will contain detailed strategies on how you intend to achieve these goals. It could involve your business model, equipment plans, hiring strategies, and marketing efforts. Think about everything that you need to do to achieve your goals. Most businesses tend to have overarching business goals that are supported by smaller goals. It’s crucial that your business plan maps out your strategies for achieving your goals. Because goals and strategies can shift, as your business evolves, you can update your business plan as necessary. 

4. Make Business Planning Manageable 

A business plan is important for both new and established businesses. Firstly, a business plan gives you a higher chance of success. Budgeting, market analysis, and planning will set the foundation for a smoother beginning. When you have set out your goals and strategies to help you achieve them, you can implement what you need to progress. This whole process helps to make business planning more manageable and effective. A great business plan helps you to manage your business, monitor, and assess your progress over time. 

Chris Cooper, a gym owner, author, and the founder of the Two Brain Business offers expert insight into the proven formula for a successful fitness business . In an episode on The Fitness Founders Podcast, he talks about how gyms were forced to rethink their business models during the COVID-19 crisis and where fitness operators should spend their time and money to be successful. 

Read More: How ABC Glofox Can Boost Your Business

8 steps to create a great gym business plan .

Developing a business plan is an organized process where you go through specific steps to achieve a final result. To start, think about where you are now and where you want to be. This will help you get into the right mindset when writing your business plan. There will be many times when you will refer to your business plan to help you make a decision. So, the more information you have, the better. You will need to dig deep into your business idea, future finances, competitors, and fitness industry to help you collate the information together. By following these eight steps, you can begin to cover all the different aspects of your health club and start building a great gym business plan template. 

1. Executive Summary 

The executive summary is always at the top of the business plan. It should be an attention-grabbing business pitch that’s short and concise, yet interesting. You will continue to flesh out the points from your executive summary throughout the document. But this first section should be very clear and engaging. Although the executive summary is the first document in the business plan, it can be easier to write it at the end. Keep in mind what it should include so that you answer your own questions as you write your business plan. The executive summary should explain: 

• Who – who you are and what you offer. 
• Why – what you hope to accomplish. 
• How –  how you are going to get there, 

2. Company Overview 

The company overview is a more detailed description of your business. You go beyond talking about who you are and delve into the type of clientele you plan on serving, how your business stands out from the competition, and the goals of your business. Because gym business models can differ, now is a good time to explain how you will run your business in more detail. Your executive summary states your mission statement and explains your thoughts at a high level. As you go through your business plan, you have the opportunity to expand and build on your thinking to showcase your business. Your company overview can include: 

• Expand on the purpose of your business. 
• Business model and structure.
• Products and services you offer. 
• Target market research.  
• Founding story. 
• Legal structure. 

3. Industry Analysis 

The industry or market analysis is where you investigate the local market. Think about your niche, current trends in the market, and how your business aligns with market demand. You’re looking to evaluate the fit of your business in today’s market. Try to include some facts and statistics about your industry and the future of the market. For example, a gym looking to obtain funding for expansion into online fitness would include trends and statistics on the rapid acceleration of digital fitness and where the market is headed in the future. 

4. Customer Analysis 

Within the gym industry, there are various niches and audience segments. Even within one business, you can have multiple target audience personas. The customer base you choose to target will have a big impact on your business, the types of services you offer, and how you market yourself. Start by breaking your target customers down by the following: 

• Demographics – age, gender, income level, occupation, location, and education, etc.   
• Psychographics – needs, interests, opinions, beliefs, and values, etc.  

5. Competitor Analysis 

A competitor analysis investigates businesses that are direct competitors to you. These are the gyms that offer a similar service in your niche. Although you can mention indirect competitors, this section is mainly for a detailed analysis of your direct competitors. Depending on your business type, you could have both in-person competitors as well as digital-only competitors. Although it may be impossible to find out everything about a competitor, you can usually get a clear idea from your research. Break down each of your competitors into the following: 

• Services and products they offer 
• Target audience 
• Pricing and business model 
• Strengths and weaknesses 

6. Marketing Strategy 

The marketing section of your business plan is the place to explain everything you plan to do to get your services in front of your target audience. Include your strategy, projected startup costs, and consider who will be handling the marketing efforts of the business. Your marketing strategy can include: 

• Social media marketing 
• Advertising 
• Email marketing 
• Referral program 
• Sponsorships
• Partnerships 

7. Management Team 

Ideally, you and your team members have fitness experience within your niche. This section is a great place to highlight the skills, experience, and expertise of your management team. By doing this, it helps to show how specific team members will help you to achieve success. Lay out key members of your team. This doesn’t need to be limited to your fitness experts, but other experts who will guide your business like marketing and sales managers, customer service, and maintenance personnel. How you structure your business and the type of compensation and benefits you offer will help you to attract and retain high-quality talent over time. 

8. Financial Plan 

Depending on where you are with your business, your financial plan can include current financials for the most recent year and future projections. Your projected revenue should be based on facts and solid research with supporting numbers. The financial plan can include a five-year projection with detailed breakdowns of monthly and annual earnings. Think about your income, cash flow, costs, and outgoings. Your finances are the backbone of your business, so it’s important to be as thorough as possible. 

In Summary 

Starting a business is hard and comes with its own set of challenges. A good business plan gives you a point of reference to help you navigate your business. Whether you’re looking to expand your gym or start from scratch, a business plan covers all aspects of your gym so that you have every opportunity to succeed. While you may face some unforeseen issues, a business plan helps you to identify potential problems as much as possible. Your business plan isn’t a static document set in stone, instead, it can serve as a guide to growth and your future success through changing times. 

If you’re looking for a fitness business platform that can help you create a fitness franchise that will stand the test of time, ABC Glofox is the platform for you. Along with reducing your admin time by 20%, the ABC Glofox platform, on average doubles user revenue in just 18 months.

If you’re ready to take the next step in growing your fitness business, book a call with a member of our team today.

Table of contents

• What is a gym business plan? 
• Why do you need a fitness center business plan?
• 8 steps to create a great gym business plan 

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The ultimate guide on how to start a fitness business

Starting a fitness business is not a simple walk in the park. The demand for fitness has never been higher, with 70% of adults in the UK wanting to get healthier in 2021. If you’re looking to get into the fitness industry, the journey can be pretty confusing if you’re at the beginning. So to help you, we’ve created this guide on how to start a fitness business.

The fitness industry has lucrative potential —the global health and fitness club market is projected to grow at a rate of 10.6% from 2018 to 2023. At the height of the pandemic, a single UK-based fitness app garnered over one million downloads —signalling the societal change towards health and wellness.

If you’re a fitness junkie, you already enjoy breaking a sweat. Now the real work begins. In this article, we’re going to show you everything you need to know about how to start a fitness business .

What is a fitness business, and why start one yourself?

A fitness business is a facility or service for paying customers. A fitness facility can be more easily understood when split into two categories: traditional big-box gyms like Gold’s Gym or group-fitness-focused studios like Pure Barre. Whereas, a fitness service covers a wide array of services related to the fitness industry. For the purpose of this article, we will look at the fitness industry as a whole.

Although lockdown ignited an improved commitment to health and fitness, it was also responsible for a seismic shift away from traditional gym environments. The health and wellness industry is overflowing with opportunities for creative entrepreneurs with a fitness background to help others achieve their personal goals. Innovative, fitness-orientated individuals are discovering engaging and exciting ways to further their business and achieve a balance of body and mind.

Ideas for a successful fitness business in a post-pandemic climate

When public places were restricted in 2020, 80% of consumers tried live stream workouts , up from only 7% in 2019. Virtual fitness classes suddenly became mainstream, and the global population slowly embraced the stay-at-home approach. 

A recent survey of millennials and Gen Zers confirmed that they now prefer at-home to gym-based workouts ( 81% and 50%, respectively). These results indicate that personal trainers have an excellent opportunity to reach fitness-minded clients in these generations (born between 1981-2015; that’s ages 6-40) at home, where they most prefer to work out.

Besides the peace of mind to maintain safe social distancing, outdoor exercise stimulates the senses. At the start of 2021, outdoor exercise was expected to be the year’s top fitness trend, with 51.9% of active adults opting for open-air activities instead of only 14.6% one year earlier. Deciding to start an outdoor fitness group is great as the operational costs are significantly reduced (you don't have to pay for space in a park).

People are spending more time inside these days, and that means more screen time. It’s never been a better time to profit from the power of the internet. A fitness enthusiast who is also great with a pen (or keyboard) can find that maintaining a blog that focuses on health and wellness can be a very fulfilling and profitable business. Why not even start your own podcast ?

If you are passionate about fashion, the fitness apparel industry is experiencing explosive growth and is expected to reach a market value of $248.1 billion by 2026 . Sub-categories including yoga-inspired clothing, sustainability, size inclusivity, customisation and wearable technology are all trending and will account for significant sales in a category already dominating global sales. Starting a fitness apparel online shop could be worth considering. 

Similarly, if you come from a sales background or are a marketer at heart, nutritional supplements are a great small business to consider. The fitness supplement market experienced sustained, double-digit growth in 2020, as COVID-19 incentivised better health and nutrition. For instance, the US market is valued at $140 billion and is anticipated to grow 8% through 2028.

These are just a few fitness business ideas you can consider getting into.

11 steps on how to start a fitness business

A successful fitness business is focused on delivering valuable services, professional instruction, and engaging personal training. However, starting a fitness business requires a lot more than that. Here are 12 steps on how to start a fitness business journey:

#1: Understand your competition

Do some research to understand what the competitors in your field are offering . It might pay to do some local surveys to gauge the trending fitness offerings where you live or wider internet-based surveys to gauge what your targeted client is interested in. Identify what kind of regimes or products are popular and what gaps are there in the fitness industry. 

Understand how they do business, what sets them apart and what internal tools they implement to make their business run smoothly.

#2: Decide on your niche

Before you immerse yourself in starting a fitness business, you’ll need to establish your speciality and fine-tune your brand . What’s your fitness aspiration? Are you interested in becoming a personal trainer ? Maybe a fitness influencer ? Have ambitions to run a boutique fitness studio ? Whichever direction you choose , you’ll need to obtain the proper certifications and knowledge to validate your authority . 

Once you’ve pinpointed your niche, research it as if your life depended on it (it might). Acknowledge your target demographic , and don’t forget your competition. Your competition is both local and virtual, so don’t limit your competitive research to your physical location. You’ll need to develop your fitness brand from all angles to stand out in a saturated wellness space.

#3: Educate yourself

If your competitors have a high level of training or knowledge, you will need to match them to stay competitive. If your competitors suffer from a lack of training or knowledge, you can set yourself apart with additional up-skilling. Whilst conducting  market research identify the missing pieces in the fitness industry and the latest trends that no one is talking about? These could be the newest supplements , latest exercises  or eco-friendly appeal brands. 

Whether you want to know how to start a fitness business or manage a gym, you really should have some background in fitness before beginning this journey. You’re also going to need to do a lot of research into learning what it takes to start a fitness business, from marketing to social media promotions.

#4: Write a good business plan

This step is crucial for anyone beginning any kind of business. It might be helpful to use a business plan template to make sure everything is covered from A to Z. Some important business plan considerations already appear in these steps, and they include:

• Market and competition analysis 
• Marketing and sales plan 
• Financial plan and sales projections 

The overarching concept of a good business plan is to make sure that you’ll be able to generate enough business to continue operating after your initial investment. 

Look into what kind of business entity you will select for your new venture. Given the nature of the fitness business, go with an entity that offers owners some liability protection. A limited liability partnership or limited liability company might make the most sense for you if you’re looking for some liability protection .

#5: Fund your future business

The cost of starting a fitness business varies primarily dependent on whether you’ll operate in the physical or digital sphere . If you’re thinking of starting a gym business , the costs can begin at $25,000 for a small studio with essential equipment to over a million dollars for something more complete. If you’re thinking of starting a fitness blog with the aim of becoming a health and wellness influencer , those costs are significantly reduced. 

So what are your options for financing your fitness business?

• Bankroll it on your own
• Partner with an investor 
• Secure a business loan 

Remember, the more you invest in your business, the more say you’ll have in running it.

#6: Find your space

Even if you envisage your fitness business as primarily virtual , you’ll need to consider where you’ll shoot your workout videos,  run your online sessions,  write your blog  or create your online store .

From a brand and marketing perspective, it helps to have a cohesive, uniform look for your online persona .

For recording workout videos or sessions, you'll need to find a well-lit room in your house or if you live somewhere warm record the videos outside. The key is consistency so people recognise the surroundings and think of your business.

The same advice applies to any online fitness business , if you have a website try to stick to your style of writing or colour scheme so people get used to and associate the style and colours with your brand . 

Renting a physical space for your business requires more effort and money. The good news is, plenty of landlords are willing to negotiate rent right now. 

These are just a few tips so far on how to start a fitness business. 

#7: Collect necessary permits and insurance

Your fitness business may be pursuant to specific operational licenses and permits , depending on where you live. You should check with your town, city, or registrar’s office to make sure you’re following all the regulations outlined by your various governing agencies for starting a fitness business. 

One permit you’ll most certainly need is a certificate of occupancy . A certificate of occupancy confirms that all building codes, zoning laws, and government regulations have been met. If you’re leasing your gym space, it is typically the landlord’s responsibility to obtain a certificate of occupancy.

Look into insurance offers and compare them to find the best agreement for you. Encourage personal trainers to take out their own policies if they work as freelancers in your space. 

#8: Hire excellent staff

​​If you’re starting a fitness club or gym, then you should look into hiring gym staff , unless you are prepared to invest in a gym management system . With the right gym management system, you’ll automate the registration process and as well introduce contactless entry , significantly reducing the number of staff needed. 

Regardless if you’re looking to hire gym staff , an assistant or anyone else to help you run your fitness business, you must use an efficient and streamlined interview process to screen prospective employees. Whatever stage you are at in your fitness business, your next hire is always the most important. 

Finding employees who are the right fit and hiring them at the right time will help your business achieve solid foundations and give you the best chance of standing out from the pack.

#9: Market your brand

Now it’s time to think about how you are going to publicise your business. Do some research about what has worked for similar companies in the past and what hasn’t. 

Social media is a HUGE part of the fitness industry, from Instagram to Facebook and everything in-between—it’s a great tool if you use it right. Putting some time aside to learn social media marketing in this digital day and age will for sure benefit your business. When thinking about how to start a fitness business, understanding marketing is valuable . 

It’s crucial to know your sales leads and put more time and effort into what is working. How many clients came from Instagram or Facebook, and how much money or time did you spend on each? Your energy is best focused on the one that works most effectively . 

#10: Choose the right management software

If you’ve decided on starting a fitness club or gym then give control to your club members with our premium fitness software solutions for self-service , including  class sign-up  online and through the mobile app . Members will be able to manage their memberships, change contracts or payment methods all through the client portal, reducing the need for front-desk staff. Thinking in terms of business, a reduced number of staff can equate to increased profits . 

With our advanced analytics and reporting , you can increase your gym’s retention rate and keep your members focused on their fitness performance. Everything your fitness business ever need, all in one place!

#11: Analyse your performance 

Now let’s see if all your hard work has paid off! Prepare some benchmarks to measure your progress and gain a deeper understanding of your fitness business. 

For fitness club or gym view  detailed information about new and returning clients (average class attendance, total sessions booked and no-shows). This kind of info paints a clear picture of what’s working for your business and what’s not. PerfectGym creates integrated and customised reports to make adjustments (like offering more of one class). You’ve got to know what your clients like to give them what they want.

If you're writing a blog or running an online shop , you'll want to know how many of the visitors are new and how many are returning visitors. Tools like Google Analytics can help you gain valuable insight into your readers or shoppers. 

Starting a fitness business can be an intimidating but rewarding prospect. It takes ambition , planning and leadership to succeed. You need to be willing to learn from your mistakes to face up challenges. By following these steps on how to start a fitness business , you will be well on your way to fitness business glory.

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Sporting Goods Store Business Plan PDF Example

• June 15, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful sporting goods store. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your sporting goods store’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a sporting goods store business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the retail industry, this guide, complete with a business plan example, lays the groundwork for turning your sporting goods store business concept into reality. Let’s dive in!

Our sporting goods store business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the store’s operations, marketing strategy , market environment, competitors, management team, and financial forecasts.

• Executive Summary : Offers an overview of your sporting goods store’s business concept, market analysis , management, and financial strategy.
• Store & Location: Describes the store’s design, amenities, and why its location is appealing to potential clients.
• Supply & Products: Lists the sporting goods and accessories provided by your store, including the range of products and supplier partnerships.
• Key Stats: Shares industry size , growth trends, and relevant statistics for the sporting goods market.
• Key Trends: Highlights recent trends affecting the sporting goods sector.
• Key Competitors : Analyzes main competitors nearby and how your store differs from them.
• SWOT: Strengths, weaknesses, opportunities, and threats analysis.
• Marketing Plan : Strategies for attracting and retaining customers.
• Timeline : Key milestones and objectives from start-up through the first year of operation.
• Management: Information on who manages the sporting goods store and their roles.
• Financial Plan: Projects the store’s 5-year financial performance, including revenue, profits, and expected expenses.

Sporting Goods Retail Store Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your sporting goods store’s business plan, offering a concise overview of your store and its services. It should detail your market positioning, the range of sporting goods and equipment you offer, its location, size, and an outline of day-to-day operations.

This section should also explore how your sporting goods store will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your store’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the store’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your store’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Business Overview

For a Sporting Goods Store, the Business Overview section can be concisely divided into 2 main slides:

Store & Location

Briefly describe the store’s physical environment, emphasizing its layout, organization, and the overall atmosphere that appeals to sports enthusiasts. Mention the store’s location, highlighting its accessibility and the convenience it offers to customers, such as proximity to sports facilities, gyms, or recreational areas. Explain why this location is advantageous in attracting your target clientele, including ease of parking and foot traffic.

Supply & Products

Detail the range of sporting goods and equipment offered, from basic fitness gear and apparel to specialized equipment for various sports such as basketball, soccer, tennis, and outdoor activities. Outline your pricing strategy , ensuring it reflects the quality of products provided and matches the market you’re targeting. Highlight any seasonal promotions, membership deals, or loyalty programs that provide added value to your customers, encouraging repeat business and customer loyalty.

Make sure to cover here _ Store & Location _ Supply & Products

Market Overview

Industry size & growth.

In the Market Overview of your sporting goods store business plan, start by examining the size of the sporting goods industry and its growth potential. This analysis is crucial for understanding the market’s scope and identifying expansion opportunities.

Key Market Trends

Proceed to discuss recent market trends , such as the increasing consumer interest in fitness and outdoor activities, the growing popularity of athleisure apparel, and the demand for high-performance sports equipment. For example, highlight the shift towards health and wellness, the rise in recreational sports participation, and the integration of technology in sports gear, such as smart fitness devices.

Key Competitors

Then, consider the competitive landscape, which includes a range of sporting goods stores from large chain retailers to specialized local shops, as well as online marketplaces. Emphasize what makes your store distinctive, whether it’s through exceptional customer service, a unique range of products, or specialization in certain sports or activities. This section will help articulate the demand for sporting goods, the competitive environment, and how your store is positioned to thrive within this dynamic market.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dive deeper into Key competitors

First, conduct a SWOT analysis for the sporting goods store, highlighting Strengths (such as a diverse product range and knowledgeable staff), Weaknesses (including high operational costs or strong competition), Opportunities (for example, a growing interest in fitness and technological advancements), and Threats (such as economic downturns that may decrease consumer spending on sports equipment).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, promotional discounts, engaging social media presence, and community involvement.

Finally, create a detailed timeline that outlines critical milestones for the sporting goods store’s opening, marketing efforts, customer base growth, and expansion objectives, ensuring the business moves forward with clear direction and purpose.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the sporting goods store’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the sporting goods store toward its financial and operational goals.

For your sporting goods store business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your sporting goods store business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your sporting goods store business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Buying a Gym Membership: 6 Things to Consider Before You Purchase

So you’re gonna buy yourself a gym membership?

Great! I have one too!

Having access to a dedicated place to get stronger and train can be really helpful for leveling up your life.  

So if you want a gym membership yourself, I support your decision 100%.

However, there’s a lot to consider when thinking about purchasing a gym membership (click each to go to that section):

• Which gym should I pick?
• What should I do before I sign a contract?
• What are some tips to save money on my membership?
• How do I train in a gym?
• How can I overcome anxieties in the gym?
• Is there an alternative to purchasing a gym membership?

These are great questions!

Let’s make sure you have answers to all six.

And if you’re joining a gym for strength training purposes, make sure you download our massive guide: “ Strength Training 101: Everything You Need to Know .” Get yours free when you sign up in the box below:

• Everything you need to know about getting strong.
• Workout routines for bodyweight AND weight training.
• How to find the right gym and train properly in one.

HOW DO I FIND THE RIGHT GYM?

As part of our Strength Training 101 series, we dedicate an entire article to picking the correct gym. Let’s recap some of it right here for you.

Here’s How to Find the Right Gym:

#1) WHAT ARE YOU LOOKING FOR? Picking a gym isn’t as easy as running to the closest one and signing up. There are a lot of things you need to take into consideration. There’s equipment to contemplate , classes offered to compare, and distance from your home to calculate.

It can be a good idea to create a list of things you are after, to make sure the gyms you research have what you need. Want such a list? You got it .

There are also types of gyms to think about. You’ll mockingly hear big-name-chain gyms referred to as “Globo Gyms,” taken from the critically acclaimed masterpiece, Dodgeball .

You can think of Globo Gyms as your standard large franchise like 24 Hour Fitness, LA Fitness, Gold’s Gym, etc. You know, the big commercial gyms .

Oftentimes their price and location make for a convenient membership. I am a member of a Globo Gym. It’s conveniently located and fits my budget.

On the flip side would be a locally owned gym. Something where the owner hangs out and greets everyone. You’ll often find more free weights at such a gym, which is awesome , but it might come at the expense of other amenities like childcare.

These are some pros and cons to weigh.

The other thing to consider would be a CrossFit gym . More expensive, but arguably more of a community setting than you’ll get at a “Globo Gym.” Although they tend to be a little pricer.

Bringing us to…

#2) WHAT IS YOUR BUDGET? How much are you willing to spring for your membership? You might get away with as little as $10 a month. Conversely, a $400 monthly membership is not unheard of.

Although typically a gym membership will run you $30-$50.

To put the cost in context, it can be important to consider the gym’s amenities offered. Do they hold free classes like yoga ? A single class can cost $10-$15, so if you plan on attending a few, this can quickly equal the price of your gym membership.

Do they offer childcare? If you need someone to watch your offspring, this alone might be worth the membership. Refer to our list above for some ideas.

#3) HOW IMPORTANT IS LOCATION?   Don’t set yourself up for failure here. If your gym is all the way across town, you may end up less likely to use it.

Consider a location on the way to or from work.

If you have to pass by the gym twice a day, you’re much more likely to stop in.

Might be worth springing more for a convenient location for your day-to-day.

As I mentioned, this entire section on “Finding the Right Gym” was taken from our Strength Training 101: Everything You Need to Know ebook.

It walks you through every aspect of starting a strength training practice, from equipment, specific workouts, and how to know when you should progress to lifting more weight. You can grab it for free when you join the Rebellion below!

WHAT SHOULD I DO BEFORE I PURCHASE MY GYM MEMBERSHIP?

So you’ve narrowed down the type of gym membership you want to purchase.

Before you pull the trigger, do the following:

Get a guest pass.

Some gyms give out free passes for a week or two, some you have to pay for (e.g. $20 for 20 days). Even if you have to pay for it, this is probably the best money you can spend.

After all, you don’t buy a car without test driving it, right?

Make sure you head to the gym at different times of day that align with when you plan on going regularly.

There’s nothing worse than finding a perfect gym, signing a big contract, and then discovering that the gym is so swamped with people after your workday that you can’t even get to the equipment you’d like to use.

During your guest visits there are lots of things to look for.

Questions to Ask When Checking Out a New Gym:

• Is the equipment in good working order?
• Is there enough equipment for everyone or are you fighting for a bench?
• What’s the general vibe of the gym? Does it seem clean?
• If you’re going before work, are there enough showers available?
• Did you have to wait to use one?

It’s also never a bad idea to talk to the other members and ask them what they like and dislike about the gym.

You can also read reviews online on sites like Yelp or Google, but remember that people are more likely to complain than compliment, so take all online reviews with a grain of salt.

Nervous about approaching people? Read this .

HOW DO I BUY A GYM MEMBERSHIP?

At this point, you’ve decided to pull the trigger.

Want some potential money-saving tips? I got you.

To Save Money When Buying a Gym Membership:

#1) Join with a friend or family member. Gyms can be sales-driven, so bringing in someone else can make for an enticing offer. They likely have a quota to make, so the more the merrier. It’s worth asking every gym about a family plan.

#2) Join in January (or keep an eye out for specials during the slow months). The start of the new year brings a fitness craze, and many gyms capitalize on this by waiving fees or offering discounts. If it’s near, it might be worth signing up during this rush.

January won’t be the only time gyms offer specials. Google “name of gym deals” and similar items to see if any recent ads show up, as well as check on sites like Groupon and LivingSocial. If you just missed a deal, bring it up to them. They very well may still offer it.

If not…

#3) Haggle. While this can be uncomfortable for some, asking for a discount won’t hurt. The worst thing they’ll tell you is “no.” The best thing that could happen is they’ll give you a free membership. [1]

While I’m joking on that last part, many people do have success with negotiating gym membership fees, especially at locally owned stores which don’t have corporate oversight.

It doesn’t hurt to ask.

Once you settle on a price, the next step is contract time.

Keep an eye out for the following in your contract:

• An out clause, in case you move, lose your job, etc. Often you can get out of a contract if you move a certain number of miles from the club without a fee, but usually, any other item requires an “early termination fee” to get out of your contract.
• Can you freeze your contract if you go out of town or are on vacation?
• What happens if the club goes out of business?
• Does the membership renew automatically?

Always get everything the salesperson promises you in writing (and remember that most of the time they are working on commission). I’d also suggest that you get a copy of the contract and take it home with you to read before you sign it.

If they won’t let you do that, that’s a bad sign.

Remember, if the salesperson is overly pushy, or you don’t feel comfortable for any reason, walk away. There are a lot of gyms out there that would be happy for your business.

Got your membership? Perfect. Now the fun starts!

HOW DO I TRAIN AT THE GYM?

If you’re worried about what to do at the gym, you’ve come to the right place.

We have an entire guide on “ How to Train in a Commercial Gym ,” which you should check out. If you’ve never worked out in a commercial facility, it’s a great place to start.

I personally train in such a facility and I wrote about being the only Rebel in a big box store right here . Read it for my personal tips on how to get in, take care of business, and get put.

You can also check out this article to make sure you walk into the gym with the right equipment in order. Be prepared!

Afraid you’ll make a fool of yourself the first time you try and work out with your new membership?

I’m prepared for that too!

I wrote an article “ How to not be a newbie at the gym ” covering this exact concern.

Jim Bathurst, our head male trainer for Nerd Fitness Coaching , also wrote a sweet article on “29 unwritten rules” for proper gym etiquette. You can check that out right here.

Both should help for the first time you step foot in the gym to train.

What’s that? You have absolutely NO idea what you’re doing in a gym and you wander around like a lost sheep without a shepherd?

You’re not alone! There’s nothing worse than feeling foolish or worrying so much about doing something wrong that you never try in the first place.

Our advice would be to consider enlisting the help of a trainer – if you can afford it – for a few sessions to help you get started.  

An Online Coach could be helpful too. 

Wanna see if we are a good fit for each other?

Click on the big image below to schedule a free call with our team:

WHAT IF I’M SCARED OF THE GYM?

If you’re nervous about even stepping foot inside a gym, you’re not alone .

We get tons of emails from Rebels anxious about walking in the door of their local fitness facility.

This is understandable, because stepping foot into a commercial gym to train can be intimidating. The people there all seem to know what they’re doing, making you a potential outsider.

I’ll tell you what I tell all Rebels nervous about walking into a gym:

• Everybody around you is just as self-conscious as you are. Yes, that super jacked dude. Or that thin (or jacked), fit woman on the elliptical. They aren’t focused on you, because they’re too busy living inside their own head wondering if everybody is thinking about them.
• Everybody starts somewhere. You don’t have to be strong and fit to train in a gym. You go to the gym to get stronger, more confident, and then you’ll become fit.
• MOST will applaud you for trying. When I see somebody who is severely overweight at the gym, it makes me happy – they’re trying to better themselves. This is the mentality 95%+ of the people will have.
• MANY will be too self-focused to even notice you. These are the dudes lifting up their shirt in the mirror to check their abs, doing bicep curls in the squat rack, and/or making sure they take photos to post on Instagram to prove they did, in fact, go to the gym.
• A RARE few will judge. Though they’re not just judging you, I promise. They’re judging EVERYBODY around you because they can’t help but compare themselves to others. This is no different than in real life. Screw these people, haters gonna hate, Slaters gonna slate.

After explaining these points to a worried Rebel, I then bring up the idea of “ 20 Seconds of Courage .”

It’s something Coach Matt brings up in the video “ How Not to Be Scared at the Gym! “

Our lives are a series of decisions.

And each individual choice really doesn’t take that long to make – less than 20 seconds. Once you make that decision, you set yourself on a course with no way off, until you make another decision.

You don’t have to be courageous for a full hour. 20 seconds will be enough to walk into a gym.

I want you to use 20 seconds of courage to enter any local fitness facility. From there, you can start thinking about actually purchasing a membership.

WHAT IF I DECIDE THE GYM ISN’T RIGHT FOR ME?

Hey, I get it. The gym can suck .

If you want to get a membership to start working out, great!

But if it’s not your bag, don’t sweat it.

There are tons of other options outside of the gym:

• You can start doing bodyweight exercises from home .
• You can start doing an at-home yoga practice .
• Like the outdoors? Start working out there !

There’s is nothing, written anywhere, that says the only way to get fit is in a commercial gym. And if it is written, it’s just some sales propaganda.

Do what’s best for you.

However, if you DO want to start working out in a gym, follow the tips laid out in this article:

• Scope out some different facilities
• Try out a guest pass or two
• Have a workout plan prepared when you enter to train.

What kind of plan should you have?

Welp, these are the tools we’ve created to help you CRUSH the gym:

1) Our popular 1-on-1 coaching program . No more guesswork, no wondering if you’re doing the right program, no shame or guilt. Just results that don’t suck, and a plan that doesn’t make you miserable. 

We keep you accountable to make sure you actually do your workout, we answer any questions you have, and we cheer you on every step of the way:

Expert accountability and support in your pocket. Learn more about our Coaching Program and App

2) If you want a daily prompt for doing workouts at the gym (or at home), check out NF Journey. Our fun habit-building app helps you exercise more frequently, eat healthier, and level up your life (literally).

Try your free trial right here:

3) Join the Rebellion! Our free community numbers in the hundreds of thousands scattered throughout the globe, and we need good people like you!

You can join by signing up in the awesome yellow box below, and I’ll send you a bunch of free guides and printable workouts, including our Strength 101 guide! 

Alright, I think that about does it for this article on buying and using a gym membership.

Did I miss anything?

Do you have any advice for someone just stepping foot in the gym?

Let me know in the comments!

All photo sources can be found right here. [2]

• Your results may vary.
• Hardcore , ATM , alekc65 © 123RF.com, deklofenak © 123RF.com,  New Year , Oops , viteethumb © 123RF.com .

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28595 Dupont Blvd

Millsboro, DE 19966

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