PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN
Influence of Electronic Word-Of-Mouth on the Intention to Purchase Online among Working Millennials
Understanding Oral Culture in the Digital Age
Your MOUTH holds a SWORD: Supernatural King James Bible REVELATION #1611 #KJV #KJB
COMMENTS
Past, Present, and Future of Electronic Word of Mouth (EWOM)
Practitioners have started using electronic word of mouth (eWOM) for consumer insight through text analytics, sentiment, hashtag analytics, and other machine learning tools. ... Research papers in cluster 3 revolve around the role of eWOM in experience-dominated sectors such as hospitality and tourism. Experience-dominant services are ...
The Effect of Electronic Word of Mouth Communications on ...
The aim of this research is to synthesise findings from previous studies by employing weight and meta-analysis to reconcile conflicting evidence and draw a "big picture" of eWOM factors influencing consumers' intention to buy. By using the findings from 69 studies, this research identified best (e.g. argument quality, valence, eWOM usefulness, trust in message), promising (e.g. eWOM ...
Mapping the electronic word-of-mouth (eWOM) research: A systematic
Electronic word of mouth can influence many aspects of a business; therefore, its cognitive aspects form a very important discussion topic. 6.4. Research Front #4: Service failure and recovery. Research Front #4 is the smallest of the research fronts, covering 10.92% of the articles published in last three years.
A Literature Review of Word of Mouth and Electronic Word of Mouth
The rapid growth of online communication through social media, websites, blogs, etc., has increased academic interest in word of mouth (WOM) and electronic word of mouth (eWOM) (e.g., Hennig-Thurau et al., 2004; Brown et al., 2007; Cheung and Thadani, 2012; Hussain et al., 2017; Yang, 2017). Specifically, the present paper will review the ...
(PDF) Evolution of Electronic Word of Mouth: A ...
of electronic word-of-mouth: Informational and normative determinants of on-line consumer recommendations. International Journal of Electronic Commerce , 13 (4), 9-38.
Mapping the electronic word-of-mouth (eWOM) research: A systematic
Implications for academic research. Electronic word of mouth will continue to remain relevant to organizations and consumers. It will obtain further importance as the world becomes more connected through newer social media channels like WhatsApp, TikTok, Telegram, and Snapchat.
Conceptualizing the electronic word-of-mouth process: What we know and
Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable effects on the company bottom line, yet it remains an over-labeled and under-theorized concept. Thus, marketers could benefit from a practical, science-based roadmap to maximize its business value. Building on the consumer motivation-opportunity-ability framework, this study conceptualizes three distinct ...
Revisiting the antecedent of electronic word-of-mouth (eWOM) during
The main feature of the Internet and e-commerce is electronic word-of-mouth (eWOM) through online reviews. As Internet users and their consumption of eWOM for product information overgrow in India, it is vital to examine the elements that influence the effectiveness of eWOM communication during COVID-19 pandemics. A systematic literature review has been conducted to assess the factors ...
Electronic word-of-mouth: a survey from an economics perspective
This paper reviews existing studies investigating online communication on products and services, also known as, electronic word-of-mouth (eWOM). The first half of the paper summaries what is known about eWOM in the literature. Existing studies largely relate to the marketing field and are generally conducted from a marketing firms' point of view.
(PDF) The Effectiveness of Electronic Word of Mouth on Consumers
The objective of this paper is to identify factors that influence the effectiveness of electronic word of mouth (eWOM) message on the consumers' perception of adopting products/services offered ...
Electronic word of mouth (eWOM) research
In recent times, the growing use of electronic word of mouth (eWOM) has attracted consumers, organizations and marketers alike. The objective of this study is to summarize and compare the current mass of eWOM research published in leading hospitality and tourism journals with research published in the other fields of both business and management.
ELECTRONIC WORD OF MOUTH: EXPLORING THE CONSUMER PERSPECTIVE
Universiti Putra Malaysia, 43400 Serdang, Selangor, Malaysia. [email protected]. Abstract. The aim of the paper is to review the phenomena of traditional word of mouth and electronic word. of ...
Research on electronic word-of-mouth for product and service quality
This paper aims to analyze high-quality papers on the research of electronic word-of-mouth (eWOM) for product and service quality improvement from 2009 to 2022, in order to fully understand their historical progress, current situation and future development trend.,This paper adopts the bibliometrics method to analyze the relevant literature ...
The current state of research of word-of-mouth in the health care
Health information plays a significant role in the health behavior of individuals. Word-of-mouth (WOM) is essential in this context. In recent years, new forms of online communication have greatly expanded the possibilities for seeking information and, in consequence, significantly changed communication behavior. Similarly, the doctor-patient relationship has gradually evolved and the ...
The relationship between electronic word of mouth and brand: A
It helps them in making decisions about their purchases. This study aimed to assess electronic word of mouth and identifies its relationship with various brand characteristics. 279 research articles examining eWOM and brand relationship were systematically identified and extracted from Scopus-based and peer-reviewed literature.
The impact of electronic word-of-mouth communication: A literature
Electronic word-of-mouth communication. The power of interpersonal influence through word-of-mouth communication has been well recognized in the consumer literature [2], [41], [52]. Prior studies have found that consumers perceive WOM as more trustworthy and persuasive than traditional media, such as print ads, personal selling, and radio and ...
Past, Present, and Future of Electronic Word of Mouth (EWOM)
Electronic word of mouth has changed the buying environment, ... Research papers in cluster 3 revolve around the role of eWOM in experience-dominated sectors such as hospitality and tourism. Experience-dominant services are intangible and difficult to evaluate before consumption, so they rely heavily on word of mouth. ...
Effect of product design on repurchase intention, electronic word‐of
This study examines how product design affects museum visits and museum product loyalty. Based on the gaps in previous research, the study posits interrelationships among product design (esthetics and symbolism), emotional states (pleasure and arousal), attitude toward the product, loyalty repurchase intention and electronic word-of-mouth (eWOM), and museum visit intention.
Past, Present, and Future of Electronic Word of Mouth (EWOM)
This paper is organized into six sections. Section two presents the background of electronic word of mouth (eWOM), section three focuses on research methodology, section four focuses on results, section five presents a discussion of emergent topics and themes, and finally, section six presents the conclusion of the paper.
The impact of patient experience dimensions on hospitals reputation and
In turn, a hospital's reputation may influence patients to perform electronic word-of-mouth about their experiences. Keywords: Corporate reputation; electronic word of mouth; health marketing ... project 307202/2021-6, by Foundation for Research Support of Espírito Santo (FAPES/Brazil), projects 2022-687ZR (644/2022), and 2022-31G9Q (1010/ ...
The influence of electronic word of mouth on green cosmetics purchase
Purpose This study aims to examine the direct and indirect influence of electronic word of mouth (eWOM) on green cosmetics purchase intention of young Vietnamese female consumers through health concern, environmental concern and the theory of planned behavior (TPB) factors. Design/methodology/approach Data were collected from a survey of Vietnamese young female consumers that were analyzed ...
Electronic word-of-mouth (eWOM) and customer brand ...
Positive electronic word-of-mouth (eWOM) is critical for ensuring brand engagement. Customer brand engagement (CBE) leads to eWOM creating a conjointed phenomenon. This study conducts a bibliometric analysis by taking both these phenomena together. A meta-systematic review (systematic review of review papers) was also conducted, covering both domains to refine the findings. The findings ...
The Effect of Sales Promotion, Product Quality, and E-Word Of Mouth on
This research aims to determine the influence of sales promotion, product quality, and e-word of mouth on Shopee Live on impulsive buying behavior among Muhammadiyah University Sidoarjo students. The population in this study is all students at the Muhammadiyah University of Sidoarjo who regularly make purchases on Shopee Live.
Electronic word-of-mouth: Challenges and opportunities
Electronic word-of-mouth (eWOM) communication refers to any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to a multitude of people and institutions via the Internet [20]. 5. Online consumer review The online consumer review, one type of eWOM, involves positive ...
Revisit Intention Muslim Tourists to Halal Tourism in Yogyakarta
Purpose - To determine the influence of facilities, level of promotion, Electronic Word of Mouth, and religiosity on revisit intention halal tourism in Yogyakarta through consumer satisfaction as an intervening variable. Design/methodology/approach - This research uses quantitative methods with a causality approach. The analysis technique used was Structural Equation Modeling-Partial Least ...
Analisis Pengaruh Electroni Word of Mouth and Perceived Risk terhadap
Penelitian ini termasuk dalam kategori penelitian eksplanatori dan menggunakan metode pengambilan sampel nonprobabilitas dengan teknik purposive. Tujuan dari penelitian ini adalah untuk mengevaluasi bagaimana electronic word of mouth (e-WOM) dan risiko yang dirasakan memengaruhi keputusan pembelian di Shopee. Studi ini melibatkan 100 responden, yang semuanya adalah konsumen Shopee; analisis ...
IMAGES
VIDEO
COMMENTS
Practitioners have started using electronic word of mouth (eWOM) for consumer insight through text analytics, sentiment, hashtag analytics, and other machine learning tools. ... Research papers in cluster 3 revolve around the role of eWOM in experience-dominated sectors such as hospitality and tourism. Experience-dominant services are ...
The aim of this research is to synthesise findings from previous studies by employing weight and meta-analysis to reconcile conflicting evidence and draw a "big picture" of eWOM factors influencing consumers' intention to buy. By using the findings from 69 studies, this research identified best (e.g. argument quality, valence, eWOM usefulness, trust in message), promising (e.g. eWOM ...
Electronic word of mouth can influence many aspects of a business; therefore, its cognitive aspects form a very important discussion topic. 6.4. Research Front #4: Service failure and recovery. Research Front #4 is the smallest of the research fronts, covering 10.92% of the articles published in last three years.
The rapid growth of online communication through social media, websites, blogs, etc., has increased academic interest in word of mouth (WOM) and electronic word of mouth (eWOM) (e.g., Hennig-Thurau et al., 2004; Brown et al., 2007; Cheung and Thadani, 2012; Hussain et al., 2017; Yang, 2017). Specifically, the present paper will review the ...
of electronic word-of-mouth: Informational and normative determinants of on-line consumer recommendations. International Journal of Electronic Commerce , 13 (4), 9-38.
Implications for academic research. Electronic word of mouth will continue to remain relevant to organizations and consumers. It will obtain further importance as the world becomes more connected through newer social media channels like WhatsApp, TikTok, Telegram, and Snapchat.
Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable effects on the company bottom line, yet it remains an over-labeled and under-theorized concept. Thus, marketers could benefit from a practical, science-based roadmap to maximize its business value. Building on the consumer motivation-opportunity-ability framework, this study conceptualizes three distinct ...
The main feature of the Internet and e-commerce is electronic word-of-mouth (eWOM) through online reviews. As Internet users and their consumption of eWOM for product information overgrow in India, it is vital to examine the elements that influence the effectiveness of eWOM communication during COVID-19 pandemics. A systematic literature review has been conducted to assess the factors ...
This paper reviews existing studies investigating online communication on products and services, also known as, electronic word-of-mouth (eWOM). The first half of the paper summaries what is known about eWOM in the literature. Existing studies largely relate to the marketing field and are generally conducted from a marketing firms' point of view.
The objective of this paper is to identify factors that influence the effectiveness of electronic word of mouth (eWOM) message on the consumers' perception of adopting products/services offered ...
In recent times, the growing use of electronic word of mouth (eWOM) has attracted consumers, organizations and marketers alike. The objective of this study is to summarize and compare the current mass of eWOM research published in leading hospitality and tourism journals with research published in the other fields of both business and management.
Universiti Putra Malaysia, 43400 Serdang, Selangor, Malaysia. [email protected]. Abstract. The aim of the paper is to review the phenomena of traditional word of mouth and electronic word. of ...
This paper aims to analyze high-quality papers on the research of electronic word-of-mouth (eWOM) for product and service quality improvement from 2009 to 2022, in order to fully understand their historical progress, current situation and future development trend.,This paper adopts the bibliometrics method to analyze the relevant literature ...
Health information plays a significant role in the health behavior of individuals. Word-of-mouth (WOM) is essential in this context. In recent years, new forms of online communication have greatly expanded the possibilities for seeking information and, in consequence, significantly changed communication behavior. Similarly, the doctor-patient relationship has gradually evolved and the ...
It helps them in making decisions about their purchases. This study aimed to assess electronic word of mouth and identifies its relationship with various brand characteristics. 279 research articles examining eWOM and brand relationship were systematically identified and extracted from Scopus-based and peer-reviewed literature.
Electronic word-of-mouth communication. The power of interpersonal influence through word-of-mouth communication has been well recognized in the consumer literature [2], [41], [52]. Prior studies have found that consumers perceive WOM as more trustworthy and persuasive than traditional media, such as print ads, personal selling, and radio and ...
Electronic word of mouth has changed the buying environment, ... Research papers in cluster 3 revolve around the role of eWOM in experience-dominated sectors such as hospitality and tourism. Experience-dominant services are intangible and difficult to evaluate before consumption, so they rely heavily on word of mouth. ...
This study examines how product design affects museum visits and museum product loyalty. Based on the gaps in previous research, the study posits interrelationships among product design (esthetics and symbolism), emotional states (pleasure and arousal), attitude toward the product, loyalty repurchase intention and electronic word-of-mouth (eWOM), and museum visit intention.
This paper is organized into six sections. Section two presents the background of electronic word of mouth (eWOM), section three focuses on research methodology, section four focuses on results, section five presents a discussion of emergent topics and themes, and finally, section six presents the conclusion of the paper.
In turn, a hospital's reputation may influence patients to perform electronic word-of-mouth about their experiences. Keywords: Corporate reputation; electronic word of mouth; health marketing ... project 307202/2021-6, by Foundation for Research Support of Espírito Santo (FAPES/Brazil), projects 2022-687ZR (644/2022), and 2022-31G9Q (1010/ ...
Purpose This study aims to examine the direct and indirect influence of electronic word of mouth (eWOM) on green cosmetics purchase intention of young Vietnamese female consumers through health concern, environmental concern and the theory of planned behavior (TPB) factors. Design/methodology/approach Data were collected from a survey of Vietnamese young female consumers that were analyzed ...
Positive electronic word-of-mouth (eWOM) is critical for ensuring brand engagement. Customer brand engagement (CBE) leads to eWOM creating a conjointed phenomenon. This study conducts a bibliometric analysis by taking both these phenomena together. A meta-systematic review (systematic review of review papers) was also conducted, covering both domains to refine the findings. The findings ...
This research aims to determine the influence of sales promotion, product quality, and e-word of mouth on Shopee Live on impulsive buying behavior among Muhammadiyah University Sidoarjo students. The population in this study is all students at the Muhammadiyah University of Sidoarjo who regularly make purchases on Shopee Live.
Electronic word-of-mouth (eWOM) communication refers to any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to a multitude of people and institutions via the Internet [20]. 5. Online consumer review The online consumer review, one type of eWOM, involves positive ...
Purpose - To determine the influence of facilities, level of promotion, Electronic Word of Mouth, and religiosity on revisit intention halal tourism in Yogyakarta through consumer satisfaction as an intervening variable. Design/methodology/approach - This research uses quantitative methods with a causality approach. The analysis technique used was Structural Equation Modeling-Partial Least ...
Penelitian ini termasuk dalam kategori penelitian eksplanatori dan menggunakan metode pengambilan sampel nonprobabilitas dengan teknik purposive. Tujuan dari penelitian ini adalah untuk mengevaluasi bagaimana electronic word of mouth (e-WOM) dan risiko yang dirasakan memengaruhi keputusan pembelian di Shopee. Studi ini melibatkan 100 responden, yang semuanya adalah konsumen Shopee; analisis ...