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9 Sales Manager Resume Examples That Work for 2024

Sales Manager Resume

• Sales Manager Resumes A-M
• Sales Manager Resumes N-Z

Customize Your Sales Manager Resume to the Job

As a sales manager, you’re a leader.

You have marketing, people, and organizational skills, and you know your way around product and service development. You know what people want and how to give it to them in the most appealing package. You know how to lead a sales team to success.

Now all you need is the job. But, in a competitive space like sales, even landing an interview can be difficult. Writing your resume  and your  sales manager cover letter  are the first hurdles in your application process.

Our nine sales manager resume templates will give you great examples of high-performing resumes that are winning sales managers the job in 2024.

or download as PDF

Why this resume works

• Choose a font that’s concise and easy to read.Don’t add distracting embellishments, but consider a modern resume template  like our  free Google docs templates , or add a bit of color to make your resume pop. 
• First impressions are essential when applying for a job, so  check your resume  to make sure it’s free of errors. 
• Make sure these sections don’t get jumbled by labeling them clearly. Don’t make the hiring manager work to read your resume, or you might not work at all!

Assistant Sales Manager Resume

• Instead, you can focus on including relevant projects,  interests, or hobbies on your resume  if you’re just starting your career.
• Ensure your career objective is highly-specific to every job you apply to.
• Including the job title you’re seeking, several relevant skills that qualify you for the job, and the target business’ name lets the hiring team know you’re a serious candidate who cared enough to do a little research on their business.

Corporate Sales Manager Resume

• Include six to ten relevant strengths in your skills section. As a sales manager, these skills may include communication, collaboration, leadership, delegation, working under pressure and deadlines, data analysis, and mentorship. 
• Use your work experience bullet points to expound on your skills and show their application within a company. This helps the hiring director imagine you in the role.
• Metrics like numbers and stats can help make your corporate sales manager resume  into a hefty, fact-filled page of dazzling reasons to hire you.

Hotel Sales Manager Resume

• For instance, this hotel sales manager resume presents Jackson’s competencies to leverage tools such as Monday.com, Hootsuite, Hostaway, and more to achieve a competitive edge, leading to customer retention and satisfaction.
• Use a free cover letter generator to help you explain how and why using such tools has led to your success at previous companies.

Internet Sales Manager Resume

• Since your resume is the place to demonstrate your ability to excel, take the time to check your resume for organization, flow, and potential errors. 
• Everyone starts somewhere, and hiring managers are most interested in seeing that you have the skills for the job .
• Use projects from school, freelance work, or even your own business to show you have the abilities needed for the role.

Regional Sales Manager Resume

• To demonstrate career progression, list your work history in reverse-chronological order with your most recent role toward the top of the page.
• This can be accomplished by weaving your increasingly sharpened skills and responsibilities throughout your work experience bullet points.

Retail Sales Manager Resume

• While remaining professional, let the employer glimpse your values and experience (10+ years for a summary) in the field. Humanize yourself, so they’ll be inclined to meet you.
• A tailored summary should include the job title found in either the  sales job description  or  sales manager job ad , company name, and applicable skills for each resume you submit. 
• When the employer sees numbers highlighting your impact on previous companies, they’ll want those same results for their business.
• You can add numbers to areas you boosted staff efficiency, the number of staff you managed, the revenue you generated, the analytics software you used, and how those analytics increased effectiveness.

Senior Sales Manager Resume

• Start your work experience bullet points with action words like “spearheaded, processed, crafted, and championed” to make them easy to read and create an impression of strength.
• Avoid descriptive filler words like “correctly” and “quickly,” as this kind of fluff diminishes the impression you’re going for.
• We know that using the right language and  formatting your resume  correctly is anything but easy—we’ve got you, and our  resume examples  can inspire you.

Territory Sales Manager Resume

• You can also add your achievement in forecasting market trends and positioning the company to grow and expand in the long term.

Related resume guides

• Sales Representative
• Sales associate

Every marketing campaign calls for a different approach, and you’re good at tailoring what you do to match the requirements. However, before working out a strategy, you do lots of research to make sure it ticks all the boxes. When making your resume for a sales manager role, follow that same approach and check out the job description first.

Here’s what many companies look for in a sales manager. Use these job responsibilities as your guide to scoring more interviews!

• Build and execute sales plans to grow and develop new products
• Develop business strategies, including marketing programs, customer relations, and retail campaigns
• Cooperate with product managers across multiple locations to streamline marketing strategies and pricing
• Create sales projections by liaising with the data analysis team and the marketing director
• Analyze competition and prepare detailed reports, identifying potential areas for improvement
• Oversee recruitment, management, and onboarding of new members of the sales team

• • Led a team of 50+ sales professionals, achieving a 40% year-over-year increase in sales revenue by implementing strategic market expansion initiatives.
• • Developed and executed a comprehensive sales strategy, resulting in the acquisition of 200+ new clients within the first year.
• • Implemented a CRM system that improved lead generation processes by 35%, enhancing sales team efficiency and customer engagement.
• • Negotiated high-value contracts with key accounts, securing deals worth over $5M and establishing long-term partnerships.
• • Launched a training program for sales staff, increasing team productivity by 25% and reducing employee turnover by 15%.
• • Spearheaded the adoption of data-driven sales techniques, resulting in a 50% improvement in sales forecasting accuracy.
• • Managed a regional sales team of 30, driving a 25% increase in regional sales through targeted marketing campaigns.
• • Orchestrated the launch of a new product line, resulting in a 20% increase in market share within the first six months.
• • Enhanced customer satisfaction rates by 30% through the implementation of a new customer feedback system.
• • Collaborated with the marketing department to develop sales collateral and online content, boosting lead generation by 40%.
• • Secured a pivotal partnership with a leading industry influencer, enhancing brand visibility and credibility.
• • Led a team of 20 sales representatives, achieving a 15% increase in sales targets over two consecutive years.
• • Implemented a new sales training program, resulting in a 10% improvement in sales team performance.
• • Developed and maintained relationships with key clients, contributing to a 20% increase in client retention rates.
• • Collaborated with the product development team to provide feedback from the market, influencing product improvements.

23 Sales Manager Resume Examples & Guide for 2024

Your sales manager resume must highlight your track record of sales achievements. Quantify your successes, exhibiting how you've consistently met or exceeded targets. Demonstrate your leadership skills by detailing how you've built and coached successful sales teams. Let your resume reflect your ability to strategize and execute sales plans effectively.

All resume examples in this guide

Senior Sales Manager

Area Sales Manager

Assistant Sales Manager

Automotive General Sales Manager

Branch Sales Manager

Channel Sales Manager

Corporate Sales Manager

Distribution Sales Manager

District Sales Manager

General Sales Manager

Hotel Sales Manager

International Sales Manager

Internet Sales Manager

National Sales Manager

Online Sales Manager

Real Estate Sales Manager

Regional Sales Manager

Retail Sales Manager

Sales Development Manager

Sales Operations Manager

Technical Sales Manager

Territory Sales Manager

Sr Sales Manager/Director | Strategic Growth | Market Expansion resume example

Resume Guide

Sales manager Resume Example

Resume Format

Resume Experience

Hard & Soft Skills

Certifications & Education

Resume Summary Tips

Additional Resume Sections

Key Takeaways

By Experience

Are you an experienced Sales Manager who is looking for a new job leading a team in exceeding their sales goal or expanding market reach? Do you get frustrated over a lack of responses from your resume?

If the answer is yes to either question, welcome!

This guide will show you how to create a sales manager resume to detail your leadership abilities and passion for developing sales strategies, along with other vital skills and experience. We use real-world examples to show you some of the dos and don’ts of formatting your resume, as well as how to avoid some of the common pitfalls that sales managers face when building their resumes.

By the end of this guide, you will know how to:

• Properly format your resume and the benefits of using a modern template;
• Quantifying your achievements instead of just listing your responsibilities;
• Demonstrating negotiation skills, knowledge of CRM software, and other hard and soft skills;
• The importance of adding matching keywords from the job description;
• Including details of product launches and the results of those launches.

If a sales manager does not quite fit your career goals, here are some resume guides for related roles:

• Sales analyst resume
• Area sales manager resume
• Sales director resume
• Sales manager cover letter

Before we begin, let’s take a look at a real-world example of an experienced sales manager's resume to give you an idea of how your resume will look.

Sales manager resume example

Right away, we get a clear sense of Andrew’s experience and talents. He correctly uses the Header section and adds two top skills that recruiters look for, and the summary has a mix of hard and soft skills.

Notice how he takes full advantage of the Achievement section. He lists his sales achievements as well as several key metrics in a neatly formatted side section. A nice way to show you can quantify your sales metrics in more than just your past work experience.

Here’s  what this applicant does well in their resume:

• Demonstrates quantifiable achievements: Highlights significant accomplishments, such as leading a team to achieve a 40% year-over-year increase in sales revenue and securing deals worth over $5M, providing clear evidence of their ability to drive results.
• Showcases leadership and strategic planning skills: Details about launching training programs, implementing CRM systems, and spearheading market expansion initiatives illustrate strong leadership and strategic planning capabilities.
• Emphasizes industry-specific skills and certifications: Includes relevant skills like strategic planning, market analysis, and CRM systems, alongside certifications in advanced sales strategies and leadership, underscoring their expertise and commitment to professional development.

How to format a sales manager resume

Formatting is your first priority when building a professional resume. Hiring teams expect resumes to be formatted in a certain way, and those that aren’t may be disregarded.

The accepted format for all resumes is the same as most standard document settings, so there is nothing you need to change if working with a new document.  

When choosing your fonts, you can stick with the classics, like Arial, Times New Roman, and Courier. Or you can use a newer font to give your resume a more modern look. The best way to guarantee your resume is properly formatted is to use one of Enhancv's resume templates .

Each template includes all of the sections you need for your resume as well as popular fonts, like Rubik, Lato, Montserrat, Raleway, Exo 2, and Volkhov. They also include several additional sections that you can use to list those relatable skills that aren’t mentioned in the job description.

Some additional information to keep in mind about formatting:

• Your resume should be no longer than two pages
• List all work and education in a reverse chronological order
• Send your resume in a PDF format

One more word about formatting before we get into the meat and potatoes of your resume. Do you choose a single or two-column format?

Our example from earlier uses a two-column format as it allows for more information on a single page. This format is ideal for anyone with more than five years of work experience. A single-column format is more suited for recent graduates and those with only a few years of work experience.

If you use a two-column format and want to separate them using a background color, you can use a dark contrasting color. Avoid bright or neon colors or using gradients. Change the font color to white so that it stands out against the background color.

Never use colored fonts excessively .

If you have a resume for a sales manager completed, run it through our resume checker  to see how well it does and for suggestions on improving it.  

The top sections on a sales manager resume:

• Header: Include your name, job title, phone number, email address, and professional social media link.
• Resume summary/objective: Briefly describe your career goals or objectives and how they relate to the new position.
• Resume experience: List up to three relevant jobs that detail your sales management experience and other technical and business skills.
• Education: Highlight post-secondary degrees and any certification or continuing education.
• Advanced Skills: Detail additional skills that sales managers need to be effective.

What recruiters want to see on your resume:

• Quantifiable achievements: Your resume needs to include numbers and percentages to show actionable results in revenue growth, market expansions, and exceeding sales goals.
• Leadership and time management skills: You want to detail how you inspired sales teams to exceed their targets, led sales initiatives, and decreased production costs.
• Strategic thinking: Identify examples of out-of-the-box thinking that led to developing new sales markets and adjusting sales plans to meet changing trends.
• Customer relationship management: Highlight your experience with developing strong, long-lasting customer relationships by listing changes in customer account handling and improvements in customer retention rates.
• Problem-solving skills: Recruiters want to read how you navigated through complex challenges and obstacles or used your negotiating skills to close difficult contracts.

Now let’s get into adding some details to your resume, starting with your past work experience.

How to write your sales manager resume experience

The resume experience section is where you will include your past sales manager jobs and any other relatable work experience. Each entry will include:

• Company name and location
• Industry type or company description
• Dates of employment
• 4-7 detailed bullet points

As a manager, you most likely have 5, 10, or even 20 years of experience managing teams and generating new sales. It is your job to go through your past work experience and include only the jobs and skill sets that are required for the new position.

This means you don’t have to include any job where you did not develop sales initiatives, generate new customer leads, or analyze sales market trends. A targeted resume  is the best way to increase your chances of getting an invitation to interview. We’ll talk more about how to do this a little later on.

When adding past work experience, keep in mind your two-page resume limit.

Let’s take a look at some real-world examples of sales manager work experience:

• • Spearheaded training for new hires about company products and services
• • Improved up-selling methods and cross-sell opportunities
• • In charge of product development and pricing strategies
• • Ran market research and competitive analysis reports and gave results to Sales Director for review
• • Created team bonding activities to improve team morale and boost productivity
• • Performed other suits as assigned

Here we have an example of what not to do. It uses some relevant keywords and describes several duties common to a sales manager but doesn’t detail their achievements. It reads more like an assistant to someone than a manager who can create positive results.

Remember, the company you are applying to already knows the job duties for the position. What they want to see is how you used your experience and skills to increase profits, improve customer retention, and develop new sales or team-building strategies.

We can easily improve this section by adding a few more details:

• • Spearheaded training for 800+ new hires about company products and services, which enhanced their product knowledge by 84%
• • Improved up-selling methods and cross-sell opportunities, which reduced average order size by 76% in the first year
• • Developed a sales strategy that increased client satisfaction and reduced the cost of weekly sales calls by $2,500+ YoY
• • Championed product development and new pricing strategies that reduced 43% of price of 120+ products sold vie wholesale chalnnels

You can see how this example draws a clear picture of their experience as a sales manager with actionable numbers and industry-specific keywords, like “championed product development” and “up-selling methods and cross-sell opportunities.”

Here’s what else this example does well:

• Includes a company description that points to the type of industry: “education technology start-up”
• Details leadership abilities: “Spearheaded training for 800+ new hires”
• Uses numbers and percentages to quantify their achievements: “Reduced the cost of weekly sales calls by $2,500+ YoY”

We’ll talk more about the importance of including keywords from the job description in a little bit. First, let’s go over quantifying your past work experience.

How to quantify impact on your resume

One of the biggest challenges sales managers face when including relevant work experience is how to show actionable results  instead of just listing the job duties. HR teams are well aware of what sales managers do every day. What they want to see is how your knowledge and skills increased profits, reduced costs, and inspired sales teams to greatness.

Here are some additional examples from actual sales managers' resumes that do a great job of using numbers and percentages:

• Sales growth: “Created and implemented new sales strategies that boosted annual growth by 60% ahead of the company’s top 10 competitors.”
• Market expansion: “Performed valuation analysis on over 50 accounts and secured an average of 10 new customers yearly with a 30% increase in revenue.”
• Revenue and profit increase: “Negotiated and gained two principal accounts with more than $750,000 in sales profits in 2020.”
• Customer acquisition and retention: “Developed and implemented a customer retention strategy that resulted in a 25% increase in repeat business and a 15% increase in customer satisfaction scores.”
• Team performance: “Coordinated and mentored a 20-person team that delivered $200k in revenue, growth, and profitability for 10+ Fortune 500 companies.”
• Cost reduction: “Implemented a new billing system, resulting in a 30% reduction in billing errors and a 20% increase in on-time payments.”
• Product launches: “Created and implemented Project Push, which increased sales at Wal-Mart and other retailers by $1.2M.”
• Technology integration: “Increased internet sales by 60% over 8 months through piloting microsites, as well as consistent training on new software among the sales team.”

This is what recruiters want to see from potential sales managers.

Do you need to quantify every bullet point? No. Just focus on those metrics that can benefit from quantification.

How do I write a sales manager resume with no experience

Every great sales manager once had to face the excitement and apprehension of applying for their first sales manager role. If this is you, you’re already taking positive steps towards increasing your chances of getting an interview.

To become a sales manager, most organizations will want a minimum of 3-5 years of experience. Your task is to go through your past jobs and include the ones that showcase the skills needed for the job.

Include any job where you:

• Developed sales strategies
• Analysed sales reports and metrics
• Supervised a team of sales agents
• Generated customer growth
• Negotiated sales contracts
• Managed customer relationships

When listing your past work experience, one of the goals is to show your career progression, like so:

This will show HR teams that you have a strategic career plan and take decisive action to accomplish your goals. All good things for a sales manager to have.

The next section of your resume is where you will add your personal, business, and any technical skills that are necessary for the job.

How to list your hard skills and soft skills on your resume

A well-formatted resume will have multiple sections where you can add your diverse skill set and include relevant abilities, like analyzing sales reports and market trends, product knowledge, excellent interpersonal skills, and a passion for selling.

Hard skills include technical and business skills that you learn and develop through post-secondary education and on-the-job experience. Soft skills  are what sales managers need to sell their products effectively and inspire teams of agents to be top salespeople.

When listing your hard and soft skills, be sure to include those skills that are listed in the job post first.

Best hard skills for your sales manager resume

• Sales strategy development
• Customer Relationship Management (CRM) software
• Data analysis and reporting
• Budget management
• Financial analysis
• Product/service knowledge
• Negotiation techniques
• Marketing principles
• Team training and development
• Account management
• Copywriting
• Advanced computer skills
• Sales forecasting
• Multi-lingual

Use Enhancv Strengths and Passion section to feature your soft skills.

Best soft skills for your sales manager resume

• Communication
• Emotional intelligence
• Adaptability
• Problem-solving
• Team building
• Conflict resolution
• Interpersonal dynamics
• Time management
• Strategic thinking
• Customer focus

One of the benefits of using a two-column format is you can place the skills section on the side.

This section does well with two-column formats and looks much better with a smaller width.

A few words about applicant tracking systems and adding skills

When listing your resume experience and hard and soft skills, you want to tailor these sections to the job description. You never want to send the same resume to every job you apply for. It would be like throwing a handful of darts blindfolded while spinning around.

Study the job description closely and look for job-related keywords and any specific software the company uses. Applicant tracking systems are becoming more prevalent today to help recruiters siphon through the hundreds of resumes they receive for a single position.

They enter job-related keywords to find those resumes that include the skills they need. You can improve your chances of getting a higher score by matching the listed skills and duties word for word.

If the job description says “CRM Specialist,” your resume should say “CRM Specialist.”

And don’t always believe all of the scare tactics from influencers, Youtubers, and content creators (oh my!). Like with any advice you get from other people, take it with a grain of salt and do what you feel is best. This is your sales manager's resume.

Now let’s get into adding your education.

How to list your certifications and education on your resume

The education section is required. Even if you graduated twenty years ago, you still need to list your post-secondary education. And if you did graduate twenty years ago, you’ll also want to show any more recent continuing education or certifications earned.

In this section, all you need to include is the degree name, school name and location, and enrollment or graduation date:

We live in a technological world that is always changing. That means we have to learn new technologies and procedures when they arrive. The best way to stay current with sales and marketing trends and technologies is through certifications.

Recruiters look for these certifications the most:

Best certifications for your sales manager resume

• Certified Sales Professional (CSP)
• Certified Professional Sales Leadership (CPSL)
• Strategic Account Management Certification (SAMA)
• Customer Relationship Management (CRM)
• Certified Inside Sales Person (CISP)

There are a couple of places you can add your certifications. Enhancv Certificate section, or you can add it to the header:

This is an easy way to showcase any certification you have.

How to write your sales manager resume summary or objective

The final required section for your sales manager resume is the summary/objective section. The way you write this section will depend on how much experience you have.

A resume summary is a personalized statement  that summarizes your career so far and why you are the perfect candidate for the job. It includes relevant keywords and quantifies your achievements in 3-4 concise sentences.

A resume objective is for those who only have a few years of work experience or graduated recently. It lists their career objectives and the value they bring to the position. Since sales managers typically have 5+ years of experience, we will focus on the resume summary.

Let’s take a look at a resume summary for a sales manager. Can you tell which industry they have experience in?

This is a decent attempt at a proper summary but misses several key components. Namely the industry type and quantifying their achievements. A recruiter should be able to read this and be able to tell how many years of experience they have, which industry they have experience in, and how their actions produced positive results.

There is no need to include your education in the resume summary. Doing this takes up precious space that could be used to show actionable results.

Let’s try to improve it:

By adding a little more details, we have taken this resume summary from dull and uninteresting to exciting and engaging. This example does a great job in:

• Using numbers and percentages to show actionable results
• Includes the exact years of experience instead of using generic terms
• Identifies the industry type

Why is the industry type important? Different industries require unique techniques for selling products and services. A sales manager with 6 years of experience selling energy products may struggle to adapt to selling music or beauty products.

Now that we have covered all of the main sections of your resume, It’s time to go over how you can add additional skills that aren’t listed in the job description but are necessary for an experienced sales manager.

Additional sections for a sales manager resume

Many sales executives and managers struggle with what to put on their resume .

Some additional sections that sales managers can use to detail their diverse skill sets include:

• Spoken language: This is essential if the job calls for candidates to be multi-lingual.
• Testimonials: You can use customer testimonials to show how you improved their experience.
• Personal interests: Use this section if your personal beliefs align with the company’s mission statement or purpose.
• Publications: Include any market trend articles, sales strategy books, or other publications that focus on sales and marketing.

Enhancv resume templates include several custom sections that you can add to your resume, including a section to show what you are passionate about:

There’s is one other section that we need to discuss that can add considerable value to your resume: Awards and recognition.

Including awards and recognitions on your sales manager resume

One of the best ways to showcase exceptional skills in sales is through awards and recognitions from your peers.

There are several different types of sales awards that a company can give to their top performers:

• President’s Award
• Chairman’s Circle Award
• Pinnacle Award
• Summit Award
• Silver, Gold, or Platinum Sales Club Award

Companies can create individual and team sales award for sales growth, achievements, best team player, top sales within a category, and other types of awards.

This section can fit perfectly as a side column in a two-column format, like so:

Key takeaways

Now that we have reached the end of our sales manager resume-building journey, it’s time to put what you learned to work. As you add details to each section, remember to pay special attention to:

• Using the proper format and keeping your resume to no more than two pages;
• The job description so you can tailor the resume summary, experience, and skills sections;
• Quantifying sales metrics to highlight your achievements in growing sales and expanding market reach;
• How to include relevant hard and soft skills using keywords from the job description.

Sales Manager resume examples

Explore additional sales manager resume samples and guides and see what works for your level of experience or role.

Looking to build your own Sales Manager resume?

• Resume Examples

Megan's project manager resume got her 2 job offers in 3 months

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Use These Sales Manager Resume Tips & Templates to Get the Job

Updated: April 25, 2022

Published: April 22, 2022

Ready for a career pivot to a sales manager position?

You've spent hours searching job boards, identified the ideal job, and now it's time to apply. Then the panic sets in …

You begin to question everything: How do I begin writing my sales manager resume? Do my skills even apply to this role? What does the employer want to know?

Not to fear! Here are some sales manager resume tips and templates to calm your nerves and help you get the job of your dreams.

Sales Manager Resume Tips

After reading your resume, a potential employer should understand the impact you had in your previous roles and how well those experiences and skills will translate to the new role you're applying to.

I spoke with Pratik 'Tiki' Biswal , Director of Sales at HubSpot, and he provided some resume writing tips. He recommends highlighting:

• Coaching experience or your passion for coaching.
• Projects you worked on to elevate the entire division (especially ones that are outside the scope of your normal job).
• How you helped others progress their career.
• How you led from the seat you're in: explain how you mastered your sales job and took on leadership opportunities .

Next, we'll discuss how to organize all of your career highlights into a resume format that's clear and concise.

Featured Resource: 12 Free Resume Templates

Best Resume Format for Sales Manager

Sales manager resume objective.

The resume objective , also known as an executive or professional summary, is the first thing that a recruiter or hiring manager will read on your resume. This is where you'll provide a brief, one to two-sentence summary of your experience which should demonstrate to the employer that you're qualified for the position.

When applying for sales manager roles, here are some elements you’ll want to include in your objective section:

• A summary of your experience, including years of experience in sales, relevant skills, and high-level qualifications.
• How you will add value to the organization you’re applying to work for.
• Your career goals related to obtaining the position.

For example, if you are a seasoned sales rep who is ready to take on a position in management your objective could say:

"High-performing sales professional who sold $200K in B2B software products using data-driven sales strategies. Seeking a sales manager position to use my coaching, analytical, and relationship-building skills to motivate and develop a winning sales team at XYZ Company."

Now that you have a well-written objective, let’s complete the rest of your resume. Here are the key elements of a resume that a recruiter or hiring manager will be looking for.

1. Contact Information

How will a recruiter get in touch with you? Include your name, phone number, and email address at the top of your resume so they can reach out.

While you do not need to put your full physical address on your resume, you may want to include your city and state if you want the recruiter to know you are a local candidate.

2. Work Experience

This is where you highlight the specific jobs that helped you gain your sales and managerial experience. List your most recent jobs first and include action words to emphasize your impact in each role:

• Established
• Collaborated

Bold any keywords, numbers, or statistics that highlight your impact so they stand out from the rest of the text. Many resume templates and builders allow you to add links as well. Add a link to your LinkedIn profile, a piece of content you wrote, or a project you worked on to provide additional context.

Include keywords that were used in the job description for the role you're applying to. If you upload your resume to a website, the keywords make it more likely to appear in search engines. And applicant tracking systems (ATS) will scan your resume for keywords to help recruiters see if you'd be a good fit.

3. Education

Include your education experience and academic achievements. If there are any specific leadership roles you took on during that time (e.g., team captain of a sports team or president of a club), add them to your resume. And don't forget to list any sales training or managerial courses you participated in.

4. Skills and Qualifications

There should be keywords from the job description used throughout your resume. This section of the resume should highlight specific skills and qualifications the employer is looking for.

Add any certificates you earned and any skills that match the qualifications from the job description. Here are a few common sales manager skills and qualifications that sales professionals will list on their resumes:

• Coaching skills
• Ability to observe, evaluate, and give meaningful feedback
• Strong analytical skills
• Strategic planning abilities
• Strong communication skills
• Collaboration and motivation skills
• Delegation skills
• Ability to remain calm under pressure

Looking to build up your skill stack? HubSpot Academy’s Sales Management Training can help you learn the skills it takes to be successful. Now that you have a better idea of what to include in your resume, let's explore some examples.

Sales Manager Resume Examples

If you're ready to see what a great resume looks like, check out these sales manager resume examples next.

1. Sales Manager Resume Example

This example is relevant to all sales managers, regardless of industry. Whether you’re in industrial sales, retail sales, or both, the professional summary allows you to synthesize your skills and identify how you’ll use them to succeed in your new position.

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2. Regional Sales Manager Resume Example

Regional sales managers lead different teams across their regions, from sales development representatives to account managers. The skills section in this example highlights the skills you’ve developed from managing cross-functional teams in your previous positions.

3. Technical Sales Manager Resume Example

Technical sales managers have specialized skills that set them apart from the rest of the sales org, such as engineering experience and the ability to explain complex technical concepts in an easy-to-understand way. The core qualifications section in this example helps highlight the unique technical skills that set you apart from the competition.

4. B2B Sales Manager Resume Example

Business-to-business (B2B) selling skills can vary by sector, such as those required for healthcare services or financial technology. The list of skills in this example helps you get specific with your industry-related qualifications.

5. Senior Sales Manager Resume Example

Senior sales managers are expected to have spent years in their respective fields. The emphasis on work history in this example allows you to highlight your experience, knowledge, and skills.

6. National Sales Manager Resume Example

National sales managers will benefit from using the skills summary in this example. It allows you to emphasize your expertise in managing a national sales team.

7. Channel Sales Manager Resume Example

Channel sales managers focus on maintaining relationships with existing clients and keeping them satisfied. The accomplishments section allows you to provide quantitative statistics detailing your client retention rates.

8. Outside Sales Manager Resume Example

Outside sales managers are unique in that they manage sales representatives who meet prospects in the field and are therefore more autonomous than other inside sales reps . You can use the accomplishments section of this resume example to detail the successes your teams have achieved under your remote-management style.

9. Sales Development Manager Resume Example

The highlights section of this resume example is a great fit for sales development managers who want to list statistics that prove their successes in identifying growth opportunities and reaching new markets.

10. Sales Operations Manager Resume Example

Although sales operations managers aren’t necessarily involved in the act of selling, the success of the greater sales team does hinge on their efforts. The skills section in this example can be used to emphasize how you have successfully supported the teams you work with.

Sales Manager Resume Templates

Need some extra help and inspiration? Use these sales manager resume templates and examples to help you get started.

1. Sales Manager Resume Template from Resume Companion

This simple, sales manager template includes all the key elements you should have in your resume and allows you to customize each section.

2. Sales Manager Resume Template from Resume Genius

Not only is this resume visually appealing, but it also includes a sidebar on the left of the page that highlights your key skills and achievements. It can be downloaded for Microsoft Word.

3. Sales Manager Resume Template from Zety

This sales manager resume template is well-organized and can be customized to your liking. If this style isn't right for you, choose a different resume design that suits your needs.

4. Sales Manager Resume Template from resume.io

This straightforward template is well-formatted and easy to use for a quick resume update. Simply add your personal and job-specific information, and you’re good to go.

Get Started Writing Your Sales Management Resume

With a well-written resume, you'll be prepared to apply to any and all sales manager opportunities that might come your way. Master our tips above and with a little help from a ready-made template, you’ll have a professional resume that stands out from the crowd

This article was originally published in November, 2020 and has been updated for comprehensiveness.

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