How to Write an Ecommerce Business Plan [Examples & Template]
Published: April 03, 2024
If you have a promising idea for an online e-commerce business , it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable.
Having a business plan for your online store will help you define your target market, establish your monthly and quarterly sales goals, and increase the likelihood of long-term e-commerce success.
In this post, we’ll go over an online store business plan and how you can create one for your e-commerce startup. Let’s get started.
What is an e-commerce business plan?
An e-commerce business plan is a document that outlines your business and its goals, analyzes your industry and competitors, and identifies the resources needed to execute your plan. It also lists the e-commerce retailers you’ll use to distribute your products and the marketing strategies you’ll use to drive sales.
Whether a company operates as a startup or has years of operations and growth under its belt, an e-commerce business plan is essential for evaluating a business and determining areas of improvement.
An e-commerce business plan is essential, with increasing numbers of shoppers conducting business online. It's estimated this number has reached over 2 billion . An e-commerce business plan keeps you organized and is useful when seeking investors who need to understand your company.
So, let’s dive into some examples of e-commerce business plans and what goes into writing one using our free template .
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How to Make an Ecommerce Business Plan for Your Startup
Darren DeMatas
June 5, 2024
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In addition to receiving commissions generated through affiliate marketing, we are able to fund our independent research and reviews at no extra cost to our readers. Learn more.
So you’ve decided that you want to quit your day job and start your very own ecommerce empire. That’s great!
But before you become the next Jeff Bezos (and definitely before you quit your job!), it’s worth spending some time thinking about a business plan. In this article, we’ll dive into the key elements of an ecommerce business plan, which is very different than writing traditional business plans.
Why You Should Create a Business Plan
We know that starting an ecommerce business is exciting, and it can be tempting to jump right in without constructing a business plan. READ: PLEASE DON’T DO THIS.
If you haven’t put your ideas, questions and concerns on paper, then you haven’t given your business model enough thought .
Taking the time to write a business plan might seem like a lot of work, but it can save you a lot of time and money in the long run by better preparing you for potential challenges and opportunities that you’ll face as a first-time entrepreneur. Think of it as a roadmap for your new business venture.
It’s exciting to start your own ecommerce business. However, you want to be well prepared and not jump into anything without having a solid, foolproof ecommerce business plan in place.
After all, you wouldn’t jump out of a plane without a parachute, so why start a business without a safety device in place? That safety device is your business plan.
The business plan is the brainstorming process that ensures your concept and goals are realistic.
This is more than just mental notes. True business plans take your ideas , questions, and concerns and put those in writing.
As you start creating your business plan, you’ll soon understand that it’s more than a single piece of paper with handwritten details on it. It’s a clearly constructed format of how your business will be created, how it will operate, and what you hope the future holds in terms of a successful ecommerce business.
When you write your business plan, be sure to have a target audience in mind. Are you going to look for investors or put a Kickstarter campaign into motion and use this as your descriptive platform? If so, make sure that your business plan contains everything the audience would want to know about your business (and more!). Many traditional funding solutions require a business plan in order to give you capital. However, there are alternative solutions, such as Payability that specialize in ecommerce and don’t require credit checks, a business plan, or any complicated paperwork. They can also get you approved in as little as 24 hours.
When your business plan is completed, you should have achieved the following goals:
- Knowledge: A greater sense of knowledge of the business aspects.
- Resources: The resources you’re going to need to make your business successful, such as partners, money, employees, etc.
- Road Map: Have clear set goals to take you from the very beginning of your business and onward.
- Viability: In other words, is your business possible? Will you have enough profit margins to keep the doors open long-term?
Now that you know why you should create a business plan, it’s time to move on to how you can create your business plan and get started putting your ecommerce business into motion.
How to Start an Ecommerce Business Plan
At the very beginning of the planning stages, it’s a good idea to develop a framework for your business model. This business model will continue to evolve as you create each section of your ecommerce business plan, so don’t strive for a perfect completed plan on the first try. You will be making tweaks to the plan of certain steps along the way.
There are many ways to sell products online and different business models to pursue. Research and learn from successful ecommerce business examples in the market. The exact business model you follow will be one that makes the most sense with your resources, skills, and interests.
In order to create the best online business plan with your product in mind, you need to figure out the following things:
What are you selling?
The first step to creating an online business is to learn the absolute basics of what you can sell.
- Physical products: Clothing , shoes, home goods
- Digital products: Software as a Service products, ecourses, ebooks
- Services: Consulting services, home cleaning
Who are you selling to?
- Business-to-Business (B2B): You are selling to organizations, corporations, and non-profits rather than individual customers
- Business to Consumer (B2C): This means you are selling to individual consumers rather than businesses
- Marketplace: You are acting as a middleman by bringing businesses and (B2B or B2C) customers to one website.
How are you sourcing your product?
- Manufacture in-house: You make your product or service in-house
- Third-party manufacturer: You outsource the manufacturing of your product or service to a third-party manufacturer
- Dropship: You partner with a dropship manufacturer. Basically, this means that they make your product, package it and ship it directly to your customer while your company handles the entire customer relationship.
- Wholesale : You buy goods or services from other companies in bulk and re-sell those products on your online store
Additional References
- Entrepreneurship: Business & Marketing Plans
- Small Business and Entrepreneurship
- Entrepreneurship Resources
- Business Plan Resources
Executive Summary
The executive summary will be written according to your goals, and it’s recommended that this is done at the very end of your business plan completion. This will ensure that you include all of the important factors about your business and present your ideas in a concise and complete way.
Some of the features you’ll include in the executive summary include information showing that you’ve done your research, you have concrete sales forecasts, and the main details about your brand.
Business Model
When you’re figuring out your business model, you have to consider four different areas:
- Monetization strategy
- Product/industry
- Target market
- Sales channel
Monetization Strategy
The monetization strategy delves into the methods you are going to use to sell your products.
This strategy will look at different product monetization methods, including white label, private label , affiliate marketing, wholesale, dropshipping, and even selling ads.
Product/Industry
The product industry section is where you summarize your main niche.
For example, “Vegan Skincare Products.”
Target Market
In the target market section, you will write a sentence or so on who your target market, or ideal customer, is in the community.
If you’re selling vegan skincare products, your target customers might be women who embrace the vegan lifestyle and use natural skincare products in their daily beauty regimen.
Sales Channel
The sales channel refers to where you’re going to sell your products.
For example, you might be selling your products on your own website, and this should be entered in this section.
Business Overview
This next section covers your company overview.
This section of your business plan will cover various features of your company, including the following:
- Company type
- Domain name
- Value proposition
- Brand traits
The brand name section lists your business name or brand name.
This is an extremely important aspect of your business plan as it’s what will set the tone for everything that follows.
Pick a brand name that’s simple yet unique and is something that can be used in a wordplay manner, if desired, but not pun-worthy.
Company Type
The company is how your business operates. For example, you might label your business as an LLC , S-corporation, sole proprietor, or some other type of business organization.
The best way to determine how you should categorize your company is to speak to your accountant. There are various tax and legal aspects to forming your business in a certain way.
Speak with the professionals in the company and corporation formation field to determine how to label your company and which company type best benefits your business in a variety of ways.
Domain Name
This section is where you list your domain name.
Choose a domain name that is memorable and embraces the overall traits and features of your business.
And, when choosing a domain name, be sure to think of SEO aspects when doing so. You’ll find out just how much all of these things tie together and ensure a frequently-visited website is the end result.
Keep in mind that with ecommerce, the domain name is just as important as the brand name. Maybe even more so!
Value Proposition
A value proposition is a short, crisp statement that will gauge how clear your idea is. Write this section as if you had one minute to explain your business to a potential investor or customer and then practice it over and over again.
The value proposition can be used on your ecommerce store as your company description.
Here’s a good example: Say you’re looking to start a hiking company called Atlas Hiking Co. which sells premium performance hiking shirts. A possible company description could be the following:
Atlas Hiking Co. is a lifestyle hiking company that produces high-performance hiking shirts for outdoor lovers. Our proprietary SPF40 fabric is one of the lightest fabrics on the market, providing mountain lovers with maximum comfort, both from a breathability and sun-protection standpoint. Our product is made in the U.S.A. and a portion of our profits are donated to preserve national parks around the country.
Pay special attention to all the sensory words !
The mission statement in your business plan is the “why” of it all.
For example, why you started the business, why you are selling the products you are selling, etc., can all be added to this section of your business plan.
You can make this portion as simple or detailed as you like. Just make sure to properly and clearly explain your business mission.
The vision part of the business plan is your “how” in the grand scheme of things. It is the dream you have for your company and the path you’re going to take to realize that dream.
When you write the vision portion of the business plan, think long-term. What are you hoping to achieve, not just in the near future but for the long haul of the life of your business?
Look into the future and plan out where you see your business in 5, 10, even 20 years from now.
This will help you construct the rest of your business plan if you know where you want your business to head, now and in the future.
Brand Traits
The brand traits section is a short section in your company overview.
Basically, in the brand traits section you’re going to want to list three to five words that describe your brand.
Think of your brand personality and describe it using a few separate powerful words.
The personnel section lists all individuals, including yourself, who will be involved in the daily operations of your business. You can create a separate section for a full operations plan or add that later.
Some business owners choose to handle all duties on their own or with a partner, while others will hire individuals to fill the following roles:
- CEO (usually the business owner)
- Management team
- Customer service/logistics
- PR/Social media specialist
- SEO manager
- Advertising manager
Competitive Market Analysis
Here’s a fact you can bank on: there has never been a successful e-commerce entrepreneur that didn’t understand his/her target market cold.
That’s why this section is one of the most important in the entire business plan. It will force you to understand the industry in which you operate, the overall industry analysis and outlook, the existing competition, and your target customer demographic.
Market Segment
The market segment portion of the business plan will help you to put your ideas down on paper, make them more focused, and get your team together.
This area will include your niche selection, target market, and competitive analysis.
Niche Selection
The niche section provides an overview of your niche, why you selected it, whether there’s a micro niche included, and the type of niche you’ve chosen.
The purpose of this section is to crystalize the ideas that you have and make sure they are understandable and viable.
The target market section covers an overview of your target market plus describes your market segments.
Ask yourself who your target customer is (population size, age, geography, education, ethnicity, income level) and consider whether consumers are comfortable with buying your product category online.
When listing the target market information, make sure to mention your target audience size as this is important for ensuring that your audience will be adequately covered.
Competitive Analysis
With the competitive analysis portion of your market analysis, you want to list your market leader and direct and indirect competitors.
After you mention who these entities are, you need to list the characteristics of each one, such as domain name, business model, monthly traffic, and pricing range.
However, before you even get started in writing this section, you need to spend several hours researching your target market.
Here are some of the most efficient ways to research a particular market:
Industry reports
Google is your best friend. Look for any recent industry reports on your market of choice. This will give you a good sense of how much growth the industry is experiencing, why this growth is happening, and what are the largest customer segments. In our example of Atlas Hiking Co., we should research the outdoor apparel market.
Let’s say that through our research of the outdoor apparel industry, we discovered that there was a huge boom in youth hiking apparel. Perhaps parents were increasingly concerned about their kids’ exposure to UV rays while hiking, so they began to spend more money on their kids. We could use this valuable information to guide our business strategy.
There’s only so much you can read online. Go to a nearby store that sells similar products to yours and interview the store representative. The store rep has interacted with hundreds of interested customers, which can lead to thousands of valuable insights! It’s amazing how these insights can translate into a meaningful business opportunity.
Here’s an example:
If I were going into Billy’s Outdoor Store to research the outdoor apparel market, I would probably ask Billy the following:
- What are your best-selling products?
- What are your worst-selling products?
- Find products similar to yours and ask the representative his/her favorite features on products similar to yours.
- How much are customers generally willing to spend on these types of products?
- Do customers make repeat orders of any of these products?
- Do you get a lot of customers that are looking to buy last-minute hiking gear before they go on a hike?
Competition
Create an Excel spreadsheet of all of your competitors. In your spreadsheet, you should have the following columns:
- Competitor Name
- Price point
- Product Description
- Key Features (e.g., fabric, waterproof, slim fit, etc.)
What is the competition missing? Is there a gap in the offering? Where you can add some additional value?
After conducting the competitor analysis, Atlas Hiking Co. might find that the competition’s hiking shirts offer very few features at a low price point, but no one offers a luxury hiking shirt with additional features at a higher price point.
This is just an example of the types of insights one can gain from market research which can drastically alter your business model.
Keyword Research
By using Google’s keyword planner and trends pages, you can get a good sense of how in demand your product is and whether it’s trending upward or downward. Google is great for a general idea, just don’t bank on it.
Some other keyword tools you can use for keyword research include Ahrefs, JungleScout, and Viral Launch. Check out this list for more ideas.
Trade shows
Are there nearby trade shows that you can go to? Again, creating connections with other people in your industry is a surefire shortcut to countless hours of reading on the internet. Trade shows are also a great opportunity to talk to competitors, meet manufacturers, and better understand where things are heading in your industry.
Once you finish researching the relevant industry, you should summarize your findings by answering the following questions:
General Industry
- How big is the overall industry?
- How big is the specific sub-industry in which you intend to operate?
- Where has most of the historic growth in the market come from?
- Why is this the right time to enter this market?
- What are the sub-segments that are poised for future growth (e.g., youth apparel)?
- How crowded is the product category with competition?
- How is your competition distributing its product (online, retail, wholesale, etc.)?
- What’s missing from the competition’s product offering?
Products and Offers
So we know we want to sell hiking shirts, but how do you research specific products?
But for some of us, we’re not quite sure what we should sell. To succeed in online retail, you need a product that is trending upwards in a growing niche.
Different types of products
Some of the different types of products include the following:
- Convenience products: Frequent purchase products, little effort on buying
- Shopping products: Less frequently purchased in between purchases, little more effort and planning, shop around
- Specialty products: Strong brand preference and loyalty, will buy no matter what the price
The various types of niches include the following:
- Hobby niches
- Lifestyle niches
- Problem niches
- Weird/embarrassing niches
Existing products
Come up with detailed specifications for each product or service you intend to sell. If it’s a hiking shirt we’re selling, we would want to have:
- Detailed sketches of the shirt
- Fabric weight, materials, type
- Key features (e.g., pre-shrunk, water-proof, SPF 40)
Future product pipeline
What are other products that you have in the pipeline? Perhaps once you’ve successfully sold hiking shirts, you’re able to leverage your manufacturing relationships to provide hiking socks and shorts. Include that information in this section.
The products and services section will cover the various selling categories of items.
These product offerings will include the following:
- Core product
Each product group will have its own purpose in your sales catalog. For example, tripwire is the product that brings customers to your ecommerce store or online marketplaces while the core product is your main seller.
Knowing what products you’ll include within each section allows you to have a firm grasp on what your main product will be and how the other types of products will work alongside your main product.
This section will also cover the search volume and Amazon pricing range.
You’ll need to calculate your true costs. You have to make sure you don’t overestimate your margins.
To tabulate your total true costs, you need to write down the costs in the following areas:
- Target price
- Supplier cost of the product
- Total cost per unit
- Net profit per unit
- Profit margin per unit
Once you complete the pricing portion, you’ll have everything on one sheet and readily accessible whenever you need it.
Marketing Plan and Operations
So, now you’ve concluded that you have a great business idea, and it’s in a growing market. That’s fantastic – but how are you going to drive traffic to your ecommerce website and get customers to buy it ? And how much can you afford to spend on your product?
Marketing is everything. It’s important that your marketing efforts match your business model.
If you have a website and no marketing, your site won’t have any visitors. With no visitors, you will make no sales. Then how do you grow and sell your ecommerce business (if that’s your long-term goal)? Even with the best possible products, nobody will buy them if they aren’t directed to them in some way.
In order to come up with a marketing strategy, you need to first know your customer inside out. You should be able to answer such questions as:
- How old is your customer?
- Where does your customer live?
- What is the population of your customer base?
- What is their education level?
- What is their income level?
- What are your customer’s pain points?
With so many channels to reach your customer, which one is best for you?
Once we know pretty much everything there is to know about our target customer, we can shift focus to our marketing strategy. You want to choose marketing strategies that equal positive conversion rates. What channels should you use to grab the attention of your customer demographic? Some of the key marketing channels include:
Paid Marketing
- Pay-per-click – this online marketing typically involves using Google Shopping campaigns and managing a product data feed.
- Affiliate sales networks – Allowing other blogs and websites to sell your product for a cut of the revenue. List the different affiliate sale networks that you plan to promote through.
- Facebook ads ⎯ Ads posted on Facebook to draw in buyers through social media means.
- Influencer marketing ⎯ Hiring industry influencers to get the word out about your product through their social media platforms and contacts.
Organic Marketing
- Social media (Facebook, Instagram , Pinterest, etc.): What is your strategy for social media, and where will you dedicate your attention?
- Search Engine Optimization : Create and promote awesome content so people find your product organically through search.
- Content marketing: Figure out how you’ll use content marketing in your business. Consider various article topics that will persuade your target audience to buy your products.
- Blogger networks: could be organic or paid through affiliate sale programs.
- Key bloggers: Develop a list of the key bloggers in your product category. For Atlas Hiking Co., this might be an influencer that blogs about the best hiking trails in America.
Finding the optimal mix of these advertising tools depends 100% on your customer segment as well as your product type. For example, a SaaS product targeting millennials will require an entirely different marketing strategy than an e-commerce physical product targeting baby boomers. Perhaps that should be a post on its own for another day!
How much should you spend to acquire a customer?
In order to understand this, we need first to discuss a concept known as customer lifetime value or LTV. In essence, this is a formula that helps you better understand how much an average customer will spend over time.
Here’s a good read on how to calculate LTV.
It’s important to remember that for new businesses, you don’t have a lot of data on customer purchase habits so it’s a good idea to be more conservative with your assumptions in calculating LTV.
Let’s say, for Atlas Hiking Co., I determine that the average LTV per customer is $300. This means that over time, the average customer will spend $300. Let’s say, on average, if I receive $300 in revenue, $100 of that will translate to gross profit before I factor in my marketing costs (basically, I’m just subtracting the cost of making the shirts).
Knowing that my gross profit is $100 per shirt is a critical piece of information because it tells me that I can spend up to $100 in marketing to acquire a customer and still be profitable!
Some of the marketing options include social media marketing and content marketing.
Think about your business model and then line up your marketing budget. Your marketing budget may include the following items:
- Sales/branded content
- SEO/blog content
- Facebook/Instagram ads
- Influencer marketing
- Marketing tools
- Niche advertising
Choosing The Right Technology
With so much technology and SaaS products out there, it’s important to understand the various moving parts and diagram how they all integrate with one another.
Some of the different elements include:
- Shopping Cart Platforms – e.g., Shopify , BigCommerce , WooCommerce , or any open-source platform
- Hosting – Nexcess , BigScoots , Kinsta , WPX
- Payment Processo r – e.g., Stripe, Paypal
- Fulfillment Center – e.g., Amazon, ShipBob
- Apps – e.g., Zipify, BuildWooFunnels, Gelato
- Accounting & Taxes – e.g., Quicken, Xero
- Marketing Automation – e.g., Klaviyo , Mailchimp
- Marketing Tools – e.g. Buzzstream, Ahrefs
- Customer Loyalty Programs – e.g., Antavo, Smile
Come up with a detailed list of the different products and services you need to run your business as well as the monthly and per-transaction cost of each of them. This will be important in understanding the impact of these services on your margins.
Matching your business model to your technology is essential, too. Certain website platforms are better suited for specific sales models.
Email marketing is another type of technology that should be carefully considered and matched up correctly with your business model.
Keep in mind that it takes, on average, 6-7 interactions with a brand before someone makes a purchase, so you need to keep using technology to get them back to your website.
As you explore the technology options and find out ways to draw potential customers in and keep them happy while they’re there, here are some key points to keep in mind:
- What you say about yourself and your products with your website content
- How you respond to questions on live chat and email support
- How to make use of chatbots
- How you connect on social media
- The information you send through email marketing
- What bloggers and influencers say about your brand
- How existing customers review your company
- How you advertise
- How you establish loyalty beyond sales
After you figure out your technology methods, you have to come up with a technology budget.
The business plan must also include the operations side of things. Determine who will be your manufacturer, secondary manufacturer, and shipping and fulfillment provider.
When looking at supply chain costs and options, ShipBob is an ecommerce fulfillment provider you can consider.
Financial Plan
When figuring out your financial plan, evaluating and pinpointing your startup costs is essential.
The focus of the financial plan is how long it will take for you to make your money back. You also need to figure out if you need a business loan .
Traffic and conversion rates will help you determine how long it will be until you start making money back.
You’ll also want to use an income statement to detail financial information.
This section is used for financial projections, such as forecasting sales, expenses, and net income of the business. Ideally, you’ll want to create a monthly Excel balance sheet showing the following:
- Projected revenue: First, come up with your projected number of units sold and then come up with your projected revenue (Projected Revenue = # of Units Sold * Average Sales Price).
- Fixed expenses: these are expenses that are fixed no matter how much you sell. Typically, these relate to monthly SaaS subscriptions, employee salaries, or rent.
- Variable expenses – these expenses change in direct proportion to how much you sell. Common examples include the cost of goods sold and credit card payment processing fees.
This helps business owners better understand what they need to achieve to hit their profit goals. In reality, projections are usually always off the mark, but it’s good to give yourself some measurable goals to strive for.
This section should aim to answer the following questions about your product offering:
- How much product do you need to sell per year to meet your income goals for the business?
- What are the margins on your product? If you sell one hiking shirt for $50, how much do you make after paying your supplier, employees, and marketing costs?
- What is the lifetime value of a customer?
- How much can you spend to acquire customers? If you conservatively project that the average customer will spend $300 over time on your shirts, then you can afford to spend an amount less than $300 to acquire that customer using the paid marketing channels described previously.
- Do you have any big capital expenditures early on that would require you to need to bring in investors?
- Can you improve gross margins by making bigger orders from your suppliers?
There are various acquisition channels that will help your traffic to convert including:
Your revenue plan will contain a 12-month revenue forecast plan to help you map out each month of earnings.
There are different business earning models you can go through to determine how much you can make with your business.
You want to calculate how much traffic costs. This all depends on the methods you use to gain traffic to your site.
As you determine what your profit might be with your ecommerce business or ecommerce businesses, there are certain math formulas to use:
- The profit equation
- Break-even analysis
- Units needed to achieve the profit target
You should also consider how you will use fintech companies in your ecommerce business.
What are the key elements of an ecommerce business plan?
The main components of an eCommerce business plan include the executive summary, company description, market analysis, organization and management structure, product line or service, marketing and sales strategy, financial projections, and funding request, if applicable.
How do I create a budget for my ecommerce business?
Start by estimating your initial startup costs and ongoing expenses. Consider costs like website development, inventory, marketing, shipping, taxes, and any necessary licenses or permits. It’s also important to factor in a contingency plan for unexpected costs.
How do I find the right product to sell?
Research is fundamental. Look at market trends, customer needs, and competitor products. Use tools like Google Trends or social media platforms to understand what customers are currently interested in. Always consider your passion and knowledge about the product too, as this can drive your business forward.
How can I differentiate my product from competitors?
Differentiation can come from unique product features, superior customer service, better pricing, or a compelling brand story. Understand what your competitors offer and how you can do it differently or better.
Wrapping Up Your Business Plan
Careful planning is crucial to get your e-commerce business from the planning phase to the launch phase and to ensure its successful future.
Going through the exercise of writing a business plan will cement your own understanding of your business and your market. It will also position you to take advantage of lucrative opportunities while mitigating harmful threats to your business down the line.
Your turn! Have you written a business plan for your online store? Do you have anything to add? Tell us about it in the comments below!
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- Enables you to effectively communicate your business ideas to potential investors, partners, or stakeholders
- Guides your marketing efforts by outlining your brand positioning, customer acquisition strategies, and promotion tactics
- Allows you to track and measure your progress against your initial projections, helping you make informed decisions for future growth.
Main Elements of Online Shopping Business Plan Template
When starting an online shopping platform or e-commerce business, it's important to have a solid plan in place. ClickUp's Business Plan Template for Online Shopping provides all the necessary elements:
- Custom Statuses: Use statuses like Complete, In Progress, Needs Revision, and To Do to track the progress of each section of your business plan.
- Custom Fields: Utilize fields such as Reference, Approved, and Section to add important details and keep your plan organized.
- Custom Views: Access different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to analyze your plan from different angles and ensure a comprehensive strategy.
- Collaboration and Communication: Collaborate with your team by assigning tasks, setting due dates, and leaving comments within each section of your business plan.
- Document Management: Attach files, images, and links to relevant resources to support your online shopping business plan and easily share it with stakeholders.
How To Use Business Plan Template for Online Shopping
If you're starting an online shopping business and need a solid plan, look no further than the Business Plan Template for Online Shopping in ClickUp. Follow these five steps to create a comprehensive business plan that will set you up for success:
1. Define your business concept and target market
Begin by clearly outlining your online shopping business concept. What products or services will you offer? What makes your business unique? Next, identify your target market. Who are your ideal customers? What are their needs and preferences? Understanding your target market will help you tailor your business strategy and marketing efforts.
Use the Docs feature in ClickUp to write a detailed description of your business concept and target market.
2. Research your competition and industry
To position your online shopping business for success, it's important to conduct thorough research on your competition and industry. Identify your direct competitors and analyze their strengths and weaknesses. Additionally, stay up-to-date on industry trends, market demand, and customer preferences. This information will help you differentiate your business and make strategic decisions.
Create tasks in ClickUp to track your competitor research and industry analysis.
3. Develop a marketing and sales strategy
A key component of your business plan is your marketing and sales strategy. Outline how you will attract customers and generate sales. This may include online advertising, social media marketing, influencer partnerships, email campaigns, and more. Determine your pricing strategy, promotions, and customer retention tactics. Your marketing and sales strategy should align with your target market and business goals.
Utilize the Goals feature in ClickUp to set specific objectives for your marketing and sales efforts.
4. Plan your operations and logistics
Efficient operations and logistics are crucial for running a successful online shopping business. Outline how you will manage inventory, handle shipping and delivery, and provide customer support. Consider the technology and systems you will need to support your operations, such as an e-commerce platform and customer relationship management (CRM) software. A well-planned operations strategy will ensure smooth business operations and customer satisfaction.
Use the Board view in ClickUp to create tasks and organize your operations and logistics plan.
5. Determine your financial projections and funding needs
No business plan is complete without financial projections and funding considerations. Estimate your startup costs, fixed and variable expenses, and projected revenue. Determine how you will fund your business, whether through personal savings, loans, or investors. Additionally, create a financial forecast for the next three to five years to outline your growth and profitability goals.
Utilize the Tables and Dashboards features in ClickUp to create and track your financial projections.
By following these five steps and using the Business Plan Template for Online Shopping in ClickUp, you'll have a comprehensive and well-structured plan to guide your online shopping business towards success.
Get Started with ClickUp’s Business Plan Template for Online Shopping
Entrepreneurs looking to start an online shopping platform or e-commerce business can use the ClickUp Business Plan Template for Online Shopping to effectively outline their strategy, target market, financial projections, and marketing plans.
To get started, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.
Next, invite relevant members or guests to your Workspace to start collaborating.
Now you can take advantage of the full potential of this template to create a comprehensive business plan:
- Use the Topics View to organize your business plan into different sections and topics
- The Status View will help you keep track of the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
- The Timeline View will allow you to set deadlines and visualize the timeline of your business plan
- Use the Business Plan View to have a comprehensive overview of your entire plan in one place
- The Getting Started Guide View will provide you with step-by-step instructions on how to use the template effectively
- Customize the template by adding custom fields like Reference, Approved, and Section to provide additional information and track progress
- Collaborate with team members to brainstorm ideas, gather data, and create a solid business plan
- Monitor and analyze the progress of each section to ensure your business plan is on track for success.
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Home » Building Online Stores » Ecommerce Business Plan Template: How to Make a Business Plan
Ecommerce Business Plan Template: How to Make a Business Plan
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As the Benjamin Franklin quote goes, “by failing to plan, you’re planning to fail” – and it’s a sentiment that’s just as relevant today just as it was in the 1700s.
Particularly if you’re an ecommerce business.
After all, one research project (a collaboration between Forbes, Huffington Post, and Marketing Signals) suggests that a whopping 90% of ecommerce businesses fail in the first 120 days of their existence. So how can yours avoid being part of that short-lived majority?
With an ecommerce business plan, that’s how.
So read on – we’re walking you through what ecommerce business plans are, and why you need one. You’ll find a complete ecommerce business plan template below, too – so you can start planning for your own online enterprise’s future, today.
What is an Ecommerce Business Plan?
An ecommerce business plan is a document that outlines your online business’s objectives and strategy. That’s a summary of both your goals and how you plan to achieve them.
A good ecommerce business plan should identify all the potential challenges your online enterprise will face as you chase profitability, scalability, or simply sustainability. They’ll lay out the groundwork, too: including an analysis of the market you’re planning to enter, and the customers you’re intending to target.
And, of course, an ecommerce business plan should get specific. How will you source your products? Which tactics will you use to market them? How will you fund your fledgling business, and maintain cash flow when times get tough?
Though they’re also useful for keeping you on track with your goals, ecommerce business plans are vital for attracting and securing outside investment, too – so it’s important you get yours right.
Food products are an excellent option for selling online, and you find a list of examples here . But remember, you need to factor regulations and food safety requirements into your business plan.
Why Create an Ecommerce Business Plan?
There are plenty of benefits to creating a comprehensive business plan for your online store:
- Gaining a deeper understanding of your business – your blockers, biggest assets, and most lucrative opportunities.
- Understanding the state of the market, and where you want to position your ecommerce store within it.
- Planning for what’s ahead – getting to grips with industry trends, and how they might affect your burgeoning business.
- Testing how viable your ecommerce store’s idea and concept is, and any weak points inherent in the premise.
- Assessing the outlay required – be it time, effort, or money, this is useful for understanding the scope of the work that lies ahead.
- Obtaining funding – business plans are, after all, super useful for selling the idea of your online store to potential investors.
- Clarifying your strategies for marketing, logistics, and finance, as well as exactly who your target audience is. Making your business idea a little more tangible – it’s starting to feel real now!
Ecommerce Business Plan Template
Ready to start penning your plan?
Read on – the ecommerce business plan template below offers a handy framework to get you started.
Executive Summary
Like a blurb on the back of a book or an abstract at the start of an academic article, an executive summary is designed to give time-poor readers a concise, compelling overview of your ecommerce business plan’s contents.
While your executive summary should take pride of place at the top of your business plan, you shouldn’t write it until the end. That’s because you’ll figure out more about your ecommerce store’s plans, ambitions, audience, and strategies as you flesh out your plan – and you’ll want these to be reflected in that punchy, persuasive first statement.
So what should an executive summary include for an ecommerce business, exactly?
Here’s a quick (non-executive) summary:
- What your business does
- What goals you want to achieve
- What product or service you’re selling
- Where you’re selling
- Who you’re targeting
- Who your competitors are
- How you plan to make money
- How you’ll implement the business plan that follows
Remember, an executive summary needs to be crisp, clear, and to the point. Don’t waffle on with overlong or unnecessary analysis – you’ll lose your reader’s interest!
Company Overview
With your reader now hooked, it’s time to explain exactly who you are, what you do, and why you do it.
A company overview should include:
- Details of your products/services – what are you planning to sell?
- Your company’s key details – your name, tagline, logo, and any top-level branding information.
- Your key individuals – your founder(s), CEO, and COOs.
- Its legal structure: have you set up as a partnership, or a Limited Liability Company (LLC)?
- Your vision, mission , and values. Beyond making money, what does your ecommerce store stand for? What do you believe in – and what higher purpose gets your staff up and out of bed in the morning?
Market Analysis
Next up in your ecommerce business plan, you’ll need to provide a detailed analysis of the market you’re entering into. This is crucial – after all, if there aren’t any existing market gaps for your business to service, it’ll struggle to make an impact.
Your market analysis should include an exploration of:
- Market size
- Current competitors
- Any gaps, opportunities, and threats
To do all this, a SWOT analysis is a pretty good place to start. It stands for Strengths, Weaknesses, Opportunities, and Threats. It’s a form of situational analysis that can help you understand the nature of your business vis a vis the competition.
Customer Research
Who are you planning to sell to? It’s a key question you’ll need to know – and that any potential investors will demand to know – before your ecommerce business gets off the ground.
So, your ecommerce business plan needs to get specific about that sweet slice of the pie you’re targeting. That includes a deep dive into the demographics – specifically, your prospective customers’:
To gain this info, you can conduct market research into the portion of the market most interested in – or most likely to buy – your products or services. That could involve running focus groups, or sending out incentivized surveys.
Advice from the Experts
Top tip: for an even more granular way of conceptualizing your potential customers, create buyer personas . these are fictional depictions or real consumers, with pain points, goals, likes, dislikes, and demographic info all fleshed out..
By tailoring all your messaging to one or more of these personas, you can increase the effectiveness of your comms.
Marketing Plan
Next up? Details about how you plan to spread the word of your business.
This will include which communication channels you intend to prioritize, which marketing strategies you’ll implement, and which milestones and metrics you’ll use to measure it all.
Your marketing plan should make clear:
- Your marketing goals
- KPIs: such as engagement rates, traffic, conversion rate
- Key channels: email, SEO content, paid SEM marketing
- Your key marketing tactics: will you focus on social media, or plow your resources into influencer marketing? Perhaps a blend of both?
Need some digital marketing tips to add clarity and clout to your marketing plan? Our comprehensive guide has you covered.
Logistics Plan
You know how you’re going to entice your customers to buy from you – but how will you actually get your products to their doorstep once they do?
This is what your ecommerce business plan’s logistics section aims to explain. It’ll include:
- Where you’ll source your products
- How (and where) you’ll store those products
- How you’ll deal with orders
- How you’ll fulfill orders – in-house, or via a 3PL (third-party logistics) supplier?
- How you’ll handle deliveries, and which shipping provider you’ll partner with
- How you’ll deal with returns
3PL suppliers like ShipBob store, sort, pick, pack, and ship your goods – so they can be a fantastic option if you’re a growing business, and outsourcing the fulfillment process makes sense.
Financial Plan
As it so often does in the world of commerce, your business plan all boils down to this – the money .
Your financial plan describes how you’ll first fund your business, then keep it afloat. Here, you’ll set out your fiscal stall with a series of projections around cash flow and income. The goal? To convince investors (and, on some level, yourself!) that your business has legs.
Your ecommerce business plan’s financial chapter should include:
- How you’ll fund your store’s start-up costs
- How you’ll price your products
- How much profit you’ll make on each product sold
- Financial projections
- Income statement
- Balance sheet
Do I Need a Business Plan?
Yes. Yes, you do.
It can be easy, as a business that only exists online, to get complacent – to assume that you don’t need a business plan.
‘Business plans are a traditional document,’ you think. ‘They don’t have a place in the world of modern ecommerce businesses.’
Well, guess what? They do – regardless of what you call, or how you classify, your business. But there are certain types of ventures where a comprehensive business plan will be especially useful. Among these are:
- New ecommerce stores
- Businesses seeking investment
- Businesses looking to expand into new markets
- Ventures attempting to increase their share of an existing market
Even if your ecommerce store falls into none of these categories, a business plan is always a good idea. It’ll clarify and crystallize your professional goals, hold you accountable to your ambitions, and keep you on track to making your dreams a reality.
In this article, you’ve learned exactly what a business plan is, and why it’s vital for commercial success – particularly for brands of the ecommerce persuasion.
You’re also well-versed in the structure and contents of an ecommerce business plan:
- Executive summary
- Company overview
- Market analysis
- Customer research
- Marketing plan
- Logistics plan
- Financial plan
What now? Well, it’s time to get researching and writing. So remember – keep it simple, keep it tight, and make sure it reflects the heart and soul of your business (and all that passion you feel for it, too!).
Putting together a business plan is exciting. It’s that tangible, real expression of your goals and vision for your ecommerce store – so it shouldn’t be a chore. Go enjoy it!
How can I write an ecommerce business plan?
Can i hire someone to write my ecommerce business plan for me.
Hiring someone to pen your ecommerce business plan for you will cost anywhere between $5,000 and $25,000. You can recruit them from most of the platforms where creatives dwell: such as Airtasker, Fiverr, and Freelancer.com.
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8 Steps to Write a Successful Online Store Business Plan
Read over our steps and tips to creating a strong online store business plan.
Who Needs an Online Store Business Plan?
If you’re looking to jump into ecommerce, you need a business plan. It will prove vital to your overall success by creating an overarching guide for your new venture.
Your business plan can serve multiple purposes. It can help you secure investors or business loans. You can use it as a tool for recruiting employees and partners. Also, you’ll be able to use it as a roadmap.
Creating Your Ecommerce Business Plan
As with so many things in the world, there aren’t really many hard and fast rules when it comes to crafting an ecommerce business plan. However, the most effective business plans tend to have the following components:
- Executive summary
- Company description
- Market analysis
- Marketing plan
- Logistics and operations
- Financial plan
We’ll go through each of the steps you’ll need to take to complete these components.
Step 1: Write an Executive Summary
Your executive summary is the first thing that will be presented in your online store business plan. As the name implies, it acts as a summary for the entirety of your business plan, with high-level information laid out for readers to easily peruse.
The importance of a concise and informative executive summary cannot be understated. It’s likely any potential investors or lenders with busy schedules are going to read the executive summary before taking any time to read the more detailed parts of your business plan. You don’t want to lose them here.
Make sure your executive summary is easy to read and includes pertinent information you want to communicate. You want to give the audience an idea of who/what your company is, without trying to sell yourself too hard. The rest of your business plan will do the selling, as your executive summary should entice them to read the business plan.
Try to write no more than two pages for your executive summary, but you really should be aiming for just one page. At the end of the summary, the reader should know who you are, the problem you have identified, and your approach to solving that problem.
Beyond high-level points in the summary, you can get a bit more granular in pointing out things such as current partnerships, customers, product development, monetization strategies, and other details that will help the reader get a better idea of who you are, and what to expect when reading your full business plan.
You might want to save writing the executive summary until after you have completed the rest of your business plan, or you could write it first to help give you a guide to the bulk of the plan.
Step 2: Complete Your Company Description
Where your online store business plan executive summary should give readers and potential investors a high-level sense of your business, creating a company description is where you need to get extremely specific.
Include all identifying elements of your company, including:
- Business structure, such as:
- C-Corporation
- S-Corporation
- Sole proprietorship
- Website domain name
Now, start getting more detailed in describing who and what your company is on a grander scale. This is where your business plan should include your company’s mission statement and vision.
Your mission statement should be short and sweet. You’re essentially wrapping up your entire company in one sentence. Tell the reader and the world why your company exists as quickly as possible.
If you’re having trouble coming up with your mission statement, start with something extremely grand and general. Then try to insert your company into that grand statement.
What grand thing or problem are you attempting to solve are you doing, and for whom are you doing it? If your company sells food from organic and sustainable farms to schools maybe your mission statement is something like, “Keeping the world green and our kids’ diets clean.”
Where your mission statement tells the world who you are now, your vision statement shows where you want to be in the future. Think about the overarching goal you want to reach through your mission. “Our vision is to ensure the health of the people and planet. Through this, we will get nutritional and tasty meals to kids across the country, sourced from our curated and highly-vetted sustainable farmers and producers.”
After sharing your mission and vision statements, give the reader some more background into where you are coming from. How did you find the problem and what made you think about the solution? What experience do you have?
Then, introduce yourself formerly. List the key players involved from ownership down to staff. Though if you are already substantially big, you probably don’t need to list absolutely everybody. Be proud of who your team is and show why their contributions matter.
Step 3: Document Your Market Analysis
As with any good business, conducting market analysis plays a big role in getting off to a good start. Including your analysis in your business plan not only shows anybody reading it what is happening in the market, it also shows the that you fully understand the market yourself.
Break up your market analysis into three distinct categories:
- Audience analysis : Identify the demographics you are selling your products and services to. Use key identifying factors such as age, gender, location, and income. Show your understanding of what is important to your audience.
- Industry analysis : What is the current state of the industry? How did it get there, and where is it heading? Are there ecommerce trends that could impact your business? Back your conclusions with data where possible.
- Competitive analysis : Know and understand your competition. What are the products/services they offer? What is there pricing structure? What is their current standing with the public? Identify their strengths and weaknesses. Find learnings from your competitors’ successes and failures. Identify any gaps that you can fill. Show how you can reach higher profits, how your product is better than theirs, and you might target an untapped audience.
You can even go the extra mile and analyze yourself. Conduct a SWOT analysis to name your strengths, weaknesses, opportunities, and threats. This will give you huge insight into how you are already set up for success, and things that could use extra attention and work.
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Step 4: Describe Your Products & Services
Here is your chance to dive deep into your products and services with your online store business plan. Use this space to detail how your products differ from competitor products. Point out how your products helps address any problems.
Keep in mind that this probably isn’t the place to get very technical. Avoid jargon here and make things simple and easily digestible for a wide and varying audience. You also don’t have to go into every single product or service if you have a large selection. Concentrate more on categories of products rather that each single individual item.
Step 5: Put Together Your Marketing Plan
You’re sure to go far with a good plan to market your ecommerce business . Outline your marketing plan here as part of your greater website business plan.
Start by pointing out who your audience is, where you’re most likely to find them, and how best to grab their attention. Then consider how much you want to invest in marketing strategies.
Working in ecommerce gives you several tried and true online methods of marketing.
- You can help your audience find you organically by building a digital content strategy where you create and produce related content, like articles and videos.
- You can learn and establish best practices for search engine optimization (SEO) for ecommerce so that your website will rank higher in web search platforms like Google.
- You can take advantage of Google’s popular pay per click (PPC) program to get your site listed in front of a target audience.
- It’s also a good idea to build a strong social media presence where more people will be able to find you. Social platforms also offer a breadth of paid advertising tools if you want to go that route.
- With affiliate marketing , you can have external editorial websites leverage their built-in audience to highlight your product to get a cut of sales that come through their funnel.
- Many influencers will work with companies to promote products. Target influencers in your niche rather than looking for just the people with the most followers.
It’s important to note that organic marketing (or unpaid) doesn’t exactly mean free. It takes labor and quite often a good chunk of money to build out and implement a good organic marketing strategy.
Step 6: Detail Out Your Logistics and Operations
Here is where you’ll point out all the things you need to keep your business running day to day. If you are selling physical products, you’ll need to consider things like:
Many small ecommerce companies rely on third parties to handle the bulk of their logistics. If you are doing so, be sure to highlight that here.
If you are selling a service, your logistics and operations will look a bit different. You’ll be more concerned about things like transportation, computer hardware and software, office upkeep, and more. Of course, that doesn’t mean that companies selling products aren’t also concerned with these operational items.
By completing this section, you should get a strong grasp of what your business needs to run well, and you’ll be able to give potential investors an idea of the costs required to operate well.
Step 8: Lay Out Your Financial Plan
There’s a ton that goes into ecommerce business planning, and one aspect does seem to loom large: financials.
While you may have touched on your finances in other parts of your business plan, here’s where you need to be much more granular and detailed. Just how into the weeds you get will depends on what you deem crucial for others to know. Investors and lenders, for example, are probably going to pay more attention to your financial plan than anyone else.
You’ll want to include these main pillars of a well thought out financial plan:
- Income statement : This will give your reader a look into your bottom line by showing your total revenue against your expenses over time. Of course, if you have yet to launch your business, you can project these numbers.
- Balance sheet : Used to calculate shareholder equity, your balance sheet reflects your total assets (everything your business owns) minus liabilities (all your reoccurring costs).
- Cash-flow statement : True to its name, this shows how your cash flows in and out. You’ll detail out when your revenue comes in and how much. You’ll also explain when you must pay out all your expenses and how much too.
Wrapping Up Your Online Store Business Plan
Coming up with an entire business plan for online businesses is no small feat. If you need a little more help, check out the many ecommerce business plan templates available online. Once you’ve tied all loose ends, don’t forget to at least give yourself a small pat on the back. As you wrap things up, keep in mind that your business plan can absolutely be a living document. It’s even a good idea to tailor it according to whomever is reading it.
For example, if you know an investor who gets excited by big ideas, you might want to put more thought into products and services. If you’re presenting it to somebody highly experienced in the industry, you might want to throw in a few more ecommerce terms than you normally would. If you have a number cruncher, you probably want to fine-tune your financial plan. If you’re just using it as a roadmap for your organization, you might be content to keep things high level.
Whatever the case, remember that you have the power to make your business plan perfect for your needs. If you need more help with your new company, take a look at some of the top ecommerce KPIs to build your business and grow revenue.
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Free eCommerce Business Plan Template & Guide
Are you thinking about creating an online shop? If you think it is as simple as setting it up and starting to wait for clients to come, you are quite wrong. You need a business plan for your online store.
Even if you are not a startup and you don’t need to get people to invest thousands of dollars in your project, the business plan is still essential to put your best foot forward.
Having a business plan for your online shop will save you a lot of headaches, such as finding out that your online shop doesn’t sell as you expected.
In today’s article, we will show you the main points that your eCommerce business plan must include so you can start working on it today.
Are you ready to jumpstart your online shop? Download our FREE business plan template to help you get started with your eCommerce!
Let’s get to it!
Why do you need an eCommerce business plan?
There are two types of actions in life:
- Those that bring gratification first and pain later.
- Those that bring pain first and gratification later.
When we have an idea, what we want is to get it off the ground as quickly as possible. We can picture ourselves killing it with our e-commerce shop and what we don’t feel like is wasting time on writing down a business plan.
“Everything is in my head!” you’ll hear.
Creating a good eCommerce business plan is one of those actions that bring pain first, but that leads to huge rewards afterwards.
An online store business plan can help you earn lots of money, or save it, if while creating it you realize that your project wasn’t as perfect as you thought.
Another reason to do it is that you may need to show it to someone: investors, banks, or even friends.
In any case, let’s take a look at the key points that it has to cover.
1. Executive Summary
It is the first thing your supposed investors would read if you were looking for funding since it is the synopsis of your eCommerce business plan. This summary creates a first impression for your project and this is why many entrepreneurs make the mistake of making it too long or overwriting it with extravagant words. Experts actually recommend consolidating it. Just one sheet of paper summarizing every section of the business plan for your online store should be enough. Although it is typically placed at the beginning, it should be the last section to be written .
What the executive summary should include:
- Idea presentation: In one or two sentences it has to define your project, the value proposal, and the main competitive advantage.
- Who is behind the idea: A good idea needs the support of a good entrepreneur. It is time to introduce yourself, but don’t overuse the standard CV formula. Be honest, creative, and original.
- Basic information: This is your planned name, the legal status it will acquire, location, and foreseen scope. You can show this as a chart to make it easier to read .
One of the issues that are not always analyzed in depth is the matter of the legal requirements. It shows that you have read them and that you can resolve them easily. Include them briefly, and then you can go into more details if necessary.
2. Description of the Company
The goal of this section is to identify the competitive advantage of your online shop so that you can make use of it in the future. You must reflect the company’s identity by defining:
- Mission: the reason behind your shop’s existence, the role it plays in the market, who is it directed toward, and what its differential factor is.
- Vision: the objectives that you want to achieve long term, which must be both realistic and ambitious so they can be motivating.
- Values: the universal ethical principles that you want your shop to be identified with. Only choose those values that you will be committed to upholding with every action you take.
At this point it will be helpful if you do a SWOT analysis.
We’re going to take a quick look at what’s behind those letters.
A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) allows you to carry out an external and internal assessment of both positive and negative points of your project.
It is a matrix where each quadrant includes one of the letters.
On one side, the external factors are analyzed:
- Threats: These represent what could happen or what already exists in the market that may be a trouble for the project.
- Opportunities: These could be change of legislation or any other favorable situation, whatever the reason may be.
These are factors that don’t depend on the business itself, but rather that the business either exploits them or foresees the risks.
The internal aspects:
- Weaknesses: These are our weakest points. We may not master the technical part or we may have a lack of resources.
- Strengths: What are we good at and how does that give us an advantage over competitors?
If we had to define the relation between the SWOT analysis and the eCommerce business plan in a sentence, it would be this:
The online shop business plan should show that the strengths outweigh the weaknesses and that, at the same time, they are strong enough to combat the threats and exploit the opportunities.
Now let’s jump into the next point.
3. Environment analysis
Once you have completed the SWOT analysis it will be really easy to complete this one.
A business plan for an online shop should include an analysis of the environment, which we are going to divide into three types:
A. Competition
If you are thinking that the existence of competitors is a negative point, you are wrong.
A lack of competitors would be even worse since it would mean that there is not enough demand.
Your online store business plan should show that there are competitors, but not enough as to be a threat: turn it into an opportunity!
Analyze the main competitors and repeat the strengths and weaknesses process which each of them. This will give you a very clear scenario to see where exactly you can surpass them.
Finding out who your competitors are is very easy with the Internet. Have a look on Google at the best-positioned pages and the ones with the most authority for your main keywords. In addition, analyze the behavior of your ideal client and find out what they visit and what they buy.
At this point you have to dig deep into the legal aspects within your market.
B. Legislation
A modification to the law may mean both a risk and an opportunity.
C. Technology
For some sectors, it would be essential to stay up to date regarding the technological level of the market.
Summarize the main tools that you need:
- Do they require investment? Will it be just one or will it be recurrent?
- Do you have the necessary knowledge to use them?
- Will you need to hire a third party?
The business plan for your online shop should answer those questions.
If you want to further develop this point, you can include a sociological or cultural analysis, but be careful not to include too much irrelevant information because it won’t help you achieve your goals.
Download Your FREE eCommerce Business Plan Template Here
4. Products and Services
What is my product going to offer to clients? This is the fundamental question you need to ask yourself at this stage of your business plan for your online shop. Your target clients and the problems you are going to solve for them must be crystal clear. If there are similar products in the market, clearly establish what your added value is compared to the other options.
Again, you can use a table. The table will show your products, their price, and the estimated profits.
If you are looking for funding, what matters to the risk analyst regarding your eCommerce business plan is not the price. What really matter is why users will be willing to purchase and how much you’ll be getting from it.
Talk about pricing strategies and expenses. A company that has 100% control over where its money goes is already on the right path.
5. Marketing Plan
We have already shown how and what we offer to our webpage visitors. This section includes every action planned in order to get sales.
Another common mistake, both online and offline, is to put too much effort into getting it ready and then just “opening the door” and waiting.
In a physical shop, at least passersby will see you, but for an online one that is just starting up, there is not even a street.
Bear in mind that a website, at the beginning, is located in a desert with nobody around. Telling your friends and family to visit you will make it look better at the beginning, but the real struggle is to make strangers come and make a purchase.
The marketing plan within the online shop business plan should answer the following question:
How are we going to get constant visits to the shop?
Indeed, if this is not the most important part, it’s close. Gaining visibility is a slow process that must be planned.
A good marketing plan starts with a thorough analysis of the market . Identifying your direct competitors and deciding which strategies you will implement to try to overcome them will be essential. In addition, this section will include which channels you will use to convey your message and to get leads that will become clients.
- Email marketing
- Social networks
- Videomarketing and YouTube.
- Content marketing
- Ecommerce marketing
- Paid traffic with AdWords or Facebook Ads.
Don’t forget to clearly state how you’ll use each of them.
6. Operational Planning
The operational planning includes your daily tasks as a entrepreneur. You must establish basic things such as your work schedule, your location, your daily tasks timetable, and your product stock.
If reflects the task-flow from your e-commerce shop and how they’ll be divided.
If you are the only person in charge, you need to show what your routine will be.
Bear in mind that at the beginning you will have more tasks related to promoting and growing, but after some time you will have others to do:
- Manage returns
- Offer support
- Deal with unforeseen events
- Manage the stock
- Negotiate with suppliers
Surely you will have to go through it again in the future , but it is important to have an initial idea on paper, and then make small modifications down the line.
By doing this you, will show that everything is under control in your online store business plan. 😉
7. Financial projections
Once you’ve gotten to this point, you will have to think about where you want to see your shop in 1, 3, and 5 years time .
For those who don’t know where they are going, no wind is favorable.
That’s even truer for an e-commerce or an online business.
The reason for doing this is to give you a direction for moving towards your goals and, most importantly, to ask yourself how are you planning on achieving them. Based on this fact and when you start getting your first sales, you should establish which percentage of the profits you are going to reinvest into making your business grow.
Making an accurate prediction about your profits is difficult—and the person reading your report will know this—but at least you are showing that you have worked on it. Just don’t write figures without a rhyme or reason.
8. Funding Application
This is the last step of your eCommerce business plan, in the case that you need external funding. It should include the amount of money you need and the exact ways that you plan on making use of it.
Put yourself in the investor’s shoes. Imagine that you are the one who is going to invest your money and think about what information you will like to read.
You may know the idea, the risks, the opportunity, and how to exploit it, but the other person doesn’t.
Be careful with the language you use—be precise and specific, and avoid vague expressions like:
“My experience and my multifaceted profile give me everything I need to comprehensively manage the business that I need your money to start.”
If you are only specific about the amount of money that you need, forget about the funding.
Use a chronogram in order to show your online store business plan visually. It is easier to understand it if it comes with a graphic instead of just having a bare text.
This may not be necessary since you can start with a budget based on the popular family and friends funding in addition to your own funds.
Remember that the three Fs (Friends, Fools, and Family) will help you get started, but they can’t be the foundation of your strategy.
How to present your online store business plan
You already know how to create your eCommerce business plan step by step and now it’s time to take action. Remember that it is just a document and that you can write yourself with just a bit of time. As you can see, you don’t need to have studied business administration at university to be able to write your own online shop business plan.
You don’t need to be a graphic designer. The important part is the content—don’t steal its thunder with an opulent presentation.
Once you have a rough draft with all of the information, bring into a Google Doc or Word document and save it as a PDF.
Just like with other aspects, less is more.
Business Plan Examples
To wrap things up, here you can download lots of examples of business plan templates.
Use the examples carefully. Each project is different and if you just copy-paste it, the result will be a boring, non-informative text.
Get inspired by the business plan templates and this post, then create your own version and make people fall in love of your idea.
eCommerce Business Plan FAQs 1. What should be included in an eCommerce business plan?
An eCommerce business plan should encompass key elements such as a detailed market analysis, competitive landscape assessment, financial projections, marketing strategies, and a comprehensive operational plan.
2. How much money do I need to start an eCommerce business?
The required capital to initiate an eCommerce business varies, but it generally involves expenses for product sourcing, website development, marketing, and initial operational costs. A detailed financial plan can provide a clearer estimate based on your business model and scale.
3. How to start an eCommerce business?
Initiating an eCommerce business involves several steps. Begin by conducting market research, selecting a niche, creating a business plan, registering your business, setting up an online store, sourcing or creating products, implementing secure payment options, and establishing a marketing strategy. Consistent effort in each step is crucial for a successful start.
4. Is online eCommerce business profitable?
The profitability of an online eCommerce business depends on various factors, including the chosen niche, market demand, competition, and effective management. A well-planned business strategy, quality products or services, and efficient marketing can contribute significantly to the profitability of your online venture.
Start Writing Your Online Store Business Plan Today
Do you remember what we starting off talking about?
The things bring in the most profits are the ones that require effort before you see any rewards.
Don’t forget that when creating your eCommerce business plan. That way, you’ll do it with the love and attention it deserves.
Also think about the fact that the main beneficiary is you. It is also true that it will open the doors to funding, but you don’t want funding for a project that isn’t viable.
An online shop business plan will help you in two ways: to get to know your project more deeply and, if it is viable, to gain the resources to make it work.
And don’t worry about the difficulty of writing it. It doesn’t matter whether it is about a clothes shop, a shoe shop, or a shop that sells fishing equipment. You are the person who best knows the project and that is you need to have is knowledge about your project and your sector, as well as a general strategic vision .
This is the first step towards creating the online shop you dream of, so what are you waiting for? Download our FREE business plan template to help you get started with your eCommerce! Good luck!
- Increase your eCommerce sales by 20%
- The 10 largest eCommerce sites in the world
- How to start an online shop from scratch
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How to write a business plan for an online store?
In the age of digitalization where customer-friendly experience appears to be a cornerstone of every online store, it is of great importance to design a creative and meticulous ecommerce business plan.
It’s said that 50% of new businesses close down within five years from the launch and therefore if you are thinking about opening up your own business, or you already have one, you’ll benefit greatly from writing a plan.
An ecommerce business plan is usually presented in the form of a booklet with a detailed description of your business. It consists of elements such as: Executive Summary, Company structure, Products, Operations, Market Analysis, Marketing Strategy and Financial Plan. We will elaborate on each and every of these sections further on.
Having a written business plan will keep you on the right track and encourage you to meet your targets (e.g. sales targets) more effectively.
How to write a business plan?
So now that you know what a business plan is, let’s talk about the structure. It’s worth remembering that every plan is highly individual and depends on the owner’s vision and the objectives of their company. The aim of the following article is to give you a hint or a general idea of what components of your company need a thorough consideration. But before we move on to the structure, let’s discuss the aim of writing it.
Why is it good to have a business plan?
There are many compelling reasons behind having an ecommerce business plan, one of which is to think critically about every major feature of your company: What do I want to achieve? How? What message would I like to send? How am I going to talk about my business? Those are the questions that need a deep thought before getting started. It allows you to identify any limitations and prevent possible problems. Moreover, it can be beneficial when you’re after outside funding. Setting clear goals and showing your potential makes your business credible and attractive to future investors. There are also other reasons that seem to reappear, among which we can distinguish: planning, idea evaluation, research, recruiting and partnership.
Planning. Writing down a description and the concept of your online store will give you a clue about how much time and money will you need, what is the scope of your company and what kind of resources will be needed from day one.
Idea evaluation. Writing a business plan will also help you decide whether your concept has a chance to achieve success. It’s also a great opportunity to distinguish the strengths and weaknesses of your idea.
Research. A good business plan needs solid research. Therefore, the information you will find, might be of great importance if it comes to your business, sales and marketing strategy.
Recruiting. Another reason to design a business plan is to communicate your mission and vision to other people by inviting them to your team. Also, it’s a perfect moment to think about what personalities and professions will be of great value to your business.
Partnership. It takes two to ta ngo… or even more. Another reason behind making a business plan is to identify if and what kind of collaborations you are going to have especially when you are in the early stage of growth.
Important elements
While writing your business plan it’s crucial to include the following aspects:
Competition analysis
An overview of what’s happening on the market plays a crucial role while planning a business and therefore, it gives you substantial information about the strengths and weaknesses of your competition.
SWOT analysis
Making a deep analysis of your strengths, weaknesses, opportunities and threats will determine your competitive advantage on the market or illustrate aspects that need improvement. To make it clear and coherent we suggest you make such an analysis in a grid form with specific bullet points in each section.
Store logistics
Every merchandise needs to be delivered to the customer and this is possible thanks to logistics. This is an aspect that plays a crucial role in customer acquisition since the more efficient logistic service, the happier the shopper. There are five logistic models among which we can distinguish:
- Dropshipping;
- Cross-docking
- Own warehouse;
- Fulfillment.
If you need more information about each logistic model, click here . Also, if you feel that fulfillment is the best option for your ecommerce business, leave us a contact below.
Are you going to handle logistics duties yourself or work with a logistics company? To find out which is right for you, talk to the Omnipack Sales Team today.
Ecommerce business plan structure.
Every business plan is individual and will cater different needs and objectives. However, there are several features that need to be included:
Executive summary
The word summary in this section isn’t without reason. This part is a company description that introduces and highlights key elements of your business. It serves as a booklet presenting your mission statement and describes your major objectives. The more objectives you enumerate, the better sense of direction you will get. Present your online store platform and describe briefly your products. Think about what makes your online store so special and how you are going to stand out from other companies. Remember that it’s a summary- keep your executive summary brief and consistent.
Company description
It’s a good idea to start from the very basics of the plan. Writing down the list of people working for your company will give you a clue who is responsible for which task. Moreover, it will not only present their responsibilities but also illustrate their qualifications and skills. Also, think about the business model you represent- Are you a solo proprietorship, general/limited partnership, incorporated company/ LLC?
Market analysis
Before launching your product or service, it’s of great value to spend some time on the market analysis. Try to understand your ideal customer: Who and how old are they? What professions do they represent? What social media/ ecommerce platforms do they use? What will they buy? What kind of products or services might they be interested in? Also, don’t forget to research relevant industry trends and its trajectory. Will your products be in demand next year? Is your target market stable or rather changeable? Is your ecommerce platform efficient? All that information will give you a clue about the feasibility and viability of your business plan.
This seems to be the very cornerstone of your online store. This is where it all began, right? Think about the product/service you are selling. Focus on their specifications and benefits. To help you sort all those aspects out, I strongly recommend following the questions below: What are your main products? What makes them unique? How do you acquire them? What kind of materials are used to produce your product? How much will they cost? Are your products seasonal? Will they last? How long?
Marketing strategy
Next step in the process of designing an ecommerce business plan is to think about the means you are going to use in the process of customer acquisition. How will you acquire, convert and retain customers? Consider the following: SEO (Search Engine Optimization), PR, Content Strategy, Search Engine, Social Media (e.g. Linkedin, Facebook, Instagram), Email marketing, Promotions. In addition to that you might consider Customer Loyalty as well. How are you going to reward returning customers? According to statistics, 58% of customers that belong to a brand’s loyalty program make purchases from that brand at least once per month . As you can see, having an effective marketing strategy will keep your ecommerce business sustainable.
Let’s talk about logistics as this is the essential part of every ecommerce business. Behind every successful delivery and customer-friendly service, there is a meticulous and efficient process. Therefore, it’s a good idea to give this aspect a longer thought. Think about things such as, the website of your online store, the shipping process, payment processing, the staff and management team, suppliers, couriers and 3PL services. A smooth workflow has an immense impact on the final outcome and the future success of your company.
Financial plan
Talking about money is never an easy task; However, in terms of your business plan it is one of the most important aspects to ponder on. Without money, your business wouldn’t happen in the first place and that’s why it needs your attention. By planning your finances, you won’t be taken aback by unexpected expenses and if it comes to outside funding, you will stand out as a transparent and scalable company. The complexity of this part of your business plan depends on the goals, audience, and the size of the business. Typically, there are three major factors to consider: an income statement, a balance sheet and a cash flow statement. Nevertheless, feel free to include as much information as you need.
To sum up, writing a business plan gives you an opportunity to look critically at every aspect of your online store and introduce your mission statement. Make sure it’s not just a daunting task and treat it as an in-depth analysis of your idea for the business. You might find it beneficial to highlight the key points you’ve discovered while writing your plan. Perhaps you’ll find something that needs an adjustment. Focus on features such as: Basic concepts, Business mission and objectives, Product description, Planning strategy, Target market, Operations (e.g. the platform, shipping process, payment processing etc.), The ask, The team, Current/Projected Financial state. Remember that success doesn’t happen overnight- it needs some time but with a solid plan, it will make it.
Reach out to us and let’s talk about how Omnipack can streamline logistics and help your business grow!
Omnipack Team
August 4, 2021 9 min
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Starting a Business | 6 min read
How to write a business plan for your online business
Your business plan is vital to your success, and for more than one reason. First, your business plan provides a strong foundation from which to move forward without losing momentum by wondering what to do next. Second, a well-written business plan is required when presenting your business to potential investors.
Don't be intimidated by the idea of writing. You can start with an informal plan and clean it up later by fitting it into a business plan template when (or if) you're looking to secure a loan. Your starter plan doesn't need to have perfect grammar or really be in any shape to show to investors — that comes later. The most important thing is that you do it!
Below well show you how to write a business plan step-by-step, with 9 key sections that every business plan should include.
Point 1: Your Business Plan Executive Summary
The Executive Summary of your business plan covers the objectives of your business and lays out your mission. It's basically an overview of your business and the problems your business will seek to solve for your clients. Discuss your motivations and business goals. It's recommended to write the Executive Summary last, after you've outlined everything else.
Point 2: Your Business Description
Describe your business from your own point of view and discuss how you plan to grow. Explain where your profits will come from. Explain what kinds of customers you're going to target and how your products or services are going to help them specifically.
Point 3: Market Analysis and Competition
Show that you've thoroughly analyzed the market you're targeting and prove that there's a demand for the product or service you're offering. Include information about the size of your market and how many customers you expect to have, and how many will be repeat customers. Discuss your competition and how your business will stand out from the others.
Point 4: Your Product or Service
Here you explain in detail the product or service at the heart of your business. Remember to lay it out as if you're describing it to someone brand new to your idea (it can be easy to forget to do this and phrase things more for someone already "in-the-know" since that's where you're coming from when you write it).
Point 5: Marketing and Sales Plan
In this section, describe how you'll reach the marketplace you're aiming for. Are you going to create a website and social media profiles? Do you plan to attend trade shows? How about paid advertising? Don't limit yourself to what you'll do at the beginning — if you plan to hold off on paying for ads until later, make a note of that.
Point 6: Ownership, Management, and Personnel
This section includes a description of how you'll staff and manage your business, who the owners are (if more than you alone), and the types of personnel you'll need. Include team members you'll be looking to hire as well as those already working with you at this stage. Write a one-paragraph profile of each existing major team member, including yourself.
Point 7: Financial Plan and Projections
This is a very important section, both for your own planning and especially if you're going to seek investors. Create a cash flow projection to describe your monthly predicted revenue and expenses, a break-even analysis to show how many sales you need to make to cover your initial expenses and make a profit, a sample profit-and-loss statement using anticipated values, and a balance sheet describing your business's current assets, liabilities, and equity. These are the kinds of financial data you'll need to assemble every year at tax time, at which point you'll have real numbers to work with rather than projections.
Point 8: Investment
What will your investors receive, based on your cash flow? This doesn't just include outside investors who you might approach later (and with a more formal business plan). It should also include estimates for the return on investment for anyone who has put money into the formation of the business, like you and anyone you're already working with.
Point 9: Appendices
The appendices are a collection of any supporting data you have, such as testimonials, research excerpts, charts, and other information relevant to your business.
Informal vs. Formal Business Plans
Your informal business plan only needs to be around 10 pages , and you can leave the appendices out if you desire. As mentioned, the informal plan doesn't have to be perfect, but it should still be reasonably professional — you may want to recruit a trusted friend or editor to proofread, for example.
Your formal business plan, on the other hand, can be up to 40 pages and should be written to the best standards you can manage, since the formal plan is the one you'd bring with you to secure a business loan or court investors. The appendices will come in handy here to help convince them of the value of investing in your business. Remember, your formal business plan should be impressive but honest.
Business Plans Templates for Download
For additional information on how to start an online business you can download our free ebook below.
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- Sample Business Plans
- Retail, Consumers & E-commerce
Online Boutique Business Plan
There are several fashion enthusiasts and designers who want to start a boutique business , but not everyone wants to go through the hassle of owning a physical store.
After all, a physical store requires a huge amount of resources, finances, and time. Also, with the rise of eCommerce websites and the convenience that comes with them, many people have switched to buying their clothes online.
This makes now a time as good as any to get started with your online boutique business.
If you are planning to start a new online boutique store, the first thing you will need is a business plan. Use our sample Online Boutique Business Plan created using Upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new online boutique store, spend as much time as you can reading through some samples of Retail & E-commerce Business Plans .
Industry Overview
According to data, the apparel eCommerce market in the US stood at a value of 91.7 billion US dollars in 2020 and has grown at a rate of 8.06 percent in 2021. Also, with the increase in preference for shopping for clothes online, it isn’t going to slow down any time soon.
With contactless and convenient deliveries, hundreds of options to explore, and no long queues for changing rooms, the number of people who prefer to shop online has increased exponentially.
And this has turned the eCommerce fashion industry into one of the fastest-growing and most profitable ones.
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Some Aspects to Consider Before Writing an Online Boutique Business Plan
Find the right ecommerce platform for your business.
There are several popular eCommerce websites, but only a few would be ideal for your business. Check out the terms and conditions of becoming a seller on all possible eCommerce websites and pick the one that fits the best for your business needs.
Offer unique designs
Your designs should catch the eyeballs and appeal to the heart. It is necessary to help you stand out from thousands of other options.
It also helps you create your unique style and become more memorable to your target audience.
And as you’ll be working in an intensely competitive market, your unique designs can become your business’s USP.
Know what your customers want
This is essential to the success of an online boutique.
Because more often than not, people shop online because they can’t find what they want in physical stores.
Stay updated with the latest styles and trends, add your unique touch to them and you are ready to get going!
Build your network
Though an online business comes minus several hassles of a physical store, it has its own set of challenges too.
And though that shouldn’t discourage you from starting your business, you should keep in mind that having a network of people who can help you along the way by giving advice, helping you learn necessary skills, and so on is important.
Chalking out Your Business Plan
Reading sample business plans will give you a good idea of what you’re aiming for. It will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample for you to get a good idea about what a perfect online boutique business plan should look like and what details you will need to include in your stunning business plan.
Online Boutique Business Plan Outline
This is the standard online boutique business plan outline covering all important sections that you should include in your business plan.
Executive summary: The executive summary of your online boutique plan provides a high-level overview of the entire plan
Company overview: this section of your plan provides a detailed description of your online boutique, its vision, mission, and future goals., product & service offerings: this section describes the product and service offerings your online boutique intends to provide., market analysis: your market analysis section will provide a detailed description of your industry, target market, competitive advantage, and growth potential., sales and marketing strategies: your marketing plan will outline the marketing and sales strategies you will use to attract new customers or pet owners., management team: the management team section will introduce your management team to readers. the list may include the founders and other key people involved in the business operations., operations plan: it’s a section outlining business procedures and day-to-day business activities that ensure seamless business operations., financial plan: this section provides a clear overview of your financial projection and financing needs. a well-prepared financial plan is key to raising capital for a new business..
- Problem Definition & Validation
- Mission Statement
- Keys to Success
- Avante – 5-Year Highlights
- Company Ownership / Legal Entity
- Interior Operating Facilities
- Hours of Operation
- Start-up Summary
- Casual Jumper
- Patchwork Jacket
- Contemporary Overalls
- Production Process
- Shoe Segment
- Accessories and Bags
- Jewelry and Bags
- Market Trends
- Competitive Advantage
- SWOT analysis
- Distribution Strategy
- Direct Sales
- Trade Publications
- Trade shows and Lifestyle Exhibitions
- Targeted Online Advertising
- Positioning Statement
- Target Market Segment
- Online Marketing Channels
- Offline Marketing Channels
- Pricing Strategy
- Organization chart
- Management Team
- Hiring plan
- Important Assumptions
- Brake-even Analysis
- Profit Yearly
- Gross Margin Yearly
- Projected Cash Flow
- Projected Balance Sheet
- Business Ratios
Download a sample online boutique business plan
Need help writing your business plan from scratch? Here you go; download our free online boutique business plan pdf to start.
It’s a modern business plan template specifically designed for your online boutique. Use the example business plan as a guide for writing your own.
You may also explore our clothing and fashion business examples before you start writing.
The Quickest Way to turn a Business Idea into a Business Plan
Fill-in-the-blanks and automatic financials make it easy.
Write your business plan with Upmetrics
A business plan software like Upmetrics is the best way to draft your business plan. This incredible tool comes with step-by-step instructions, customizable templates, and an extensive library of 400+ sample business plans to help you get started.
So, whether starting an online boutique or planning to grow an existing one, Upmetrics is the tool you need to create a business plan.
So what are you waiting for? Start planning today!
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Jewelry Business Plan
How to Write a Business Plan Step by Step
How to Conduct a Customer Analysis
Best Business Planning Softwares
Frequently asked questions, do you need a business plan for an online boutique.
Yes, you surely need a business plan for an online boutique. It’s an essential tool for anyone looking to start or run a successful business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.
How to get funding for your online boutique?
There are several ways to get funding for your online boutique, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:
- Bank loan – You may apply for a loan in government or private banks.
- Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
- Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
- Angel investors – Getting funds from angel investors is one of the most sought-after startup options.
Apart from all these options, there are small business grants available. Check for the same in your location and you can apply for it.
What is the easiest way to write your online boutique business plan?
A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any online boutique business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .
What key components should an online boutique business plan include?
The following are the key components your online boutique business plan must include:
- Executive summary
- Business Overview
- Market Analysis
- Products and services
- Sales and marketing strategies
- Operations plan
- Management team
- Financial plan
Can a good online boutique business plan help me secure funding?
Indeed. A well-crafted online boutique business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.
So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.
About the Author
Upmetrics Team
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Guide To Build A Practical Business Plan For Online Store
A business plan can be a make-or-break for any business. It’s safe to say successful enterprises all have the same solid foundation with a great business plan, including the ones in e-commerce. This article will show all the steps to build a practical business plan for an online store. If you are thinking about running an online store, don’t miss out on this guide.
Definition Of A Business Plan
A business plan is a document that describes a company, its products or services, how it will make a profit, its leadership and human resource, finance, operation model, and other details critical to its success.
A great business plan helps companies set goals and strategies to achieve them and introduce them to investors. If your business is an online tool, your e-commerce business plan is the roadmap. First, define your business – your vehicle – then describe where you want to take your business and how to get there.
Why You Need A Business Plan For Online Store
Your eCommerce business plan is the most important strategic document for your business.
When you write a business plan, you will:
Gain a deeper understanding of your business
Writing a business plan means you need to check all the factors relevant to your business. Thus, you get all the details about your business and understand it better.
Identify the resources you need
You have a great business idea. Now you have to gather resources to make it happen. Look at three categories of resources: financial, physical, and human, and see what you need to fulfill the requirements for these resources.
Create a roadmap for the future
This document is your game plan for success. You will describe your growth strategy, sales goals, and personal ambitions. You’ll set milestones and identify key performance indicators (KPIs).
Evaluate your competitors
By having a plan, you will find out about your competitors’ strengths, weaknesses, what you can learn from them, etc. The answers you discover are beneficial in helping your business compete with others.
Identify opportunities
Opportunities are everywhere – you need to know where to look. You can form marketing partnerships with companies whose products complement each other.
Key Sections In A Business Plan For Online Store
1. executive summary.
An executive summary distills your business idea into a clear and compelling one-page outline.
It should provide a high-level overview of your business. With a glance, reviewers will understand the type of business you run, what you do, and what makes your business stands out. Your executive summary should include:
- Business concept
- Business goals and vision
- Product description and differentiation
- Targeted market
- Marketing strategy
- Current financial situation
- Human resource
2. Company overview
This part of your business plan should answer two fundamental questions: Who are you, and what are you doing? Answering these questions can explain why you are in business, what makes you different, what represents you, and why you are a good investment.
Here are some components to include:
- Corporate structure (are you a sole proprietorship, general partnership, limited partnership, or corporation?)
- Business model
- Company Vision, Mission, and Value Proposition
- Background information about your company or its history
- Short- and long-term business goals
- Team, including key personnel and their salaries
3. Market analysis
To be successful in e-commerce, you need to understand your target market. Before writing, do research about your industry and the long-term prospects for that particular industry.
A market analysis should include an overview of how big you think the market for your product is, an analysis of your company’s position in the market, and an overview of the competitive landscape.
4. Products and services
In your executive summary, you give a brief overview of your product or service. Now is the time for details. Whatever you sell, write down detailed descriptions, its benefits, potentials, and all other factors that you’d like your customers to know.
Make your product and service sections digestible: keep paragraphs short, stick to non-technical language, and use bullet points to emphasize product attributes. If you have testimonials from pre-launch product testers, include them in this section of your business plan.
5. Marketing plan
Customers directly influence your marketing efforts. You should outline your current marketing plan and future direction for the business and connect and retain people.
Most marketing plans contain information on four main themes. How much detail you provide in each case depends on your company and the target audience.
6. Logistics and operations plan
This is the workflow you implement to bring your ideas to life. Depending on your business, the logistics and operations plan should cover the following:
- Suppliers
- Shipping and fulfillment
7. Financial plan
Almost all businesses require a certain amount of capital to get started. Some entrepreneurs present their start-up costs, and others form alliances with wealthier partners. Still, others are looking for angel investors, launching crowdfunding campaigns, or raising business loans.
Typically you want to include three main views of economic data: the income statement, the balance sheet, and the cash flow statement. It may also be appropriate to have financial data and forecasts.
Common Mistakes When Writing A Business Plan For Online Store
Being unrealistic.
- Financial projections: This is one of the most common mistakes in business plans. Investors want to know where your business is now and where it’s headed in the future. So if the project is too optimistic and the forecast is not explained, the plan will be rejected.
- Competition: If you overemphasize your match, investors will worry that the company will not survive. Focus on a niche that sets you apart from the competition
Bad Research
All searches must be verified and attested. Using incorrect or outdated information, you discredit the rest of your business idea and plan. The only way to address these weaknesses is to include a detailed strategy on how you intend to manage them.
Hiding Your Weaknesses
Don’t hide your weaknesses, but don’t overemphasize them either. Every company has its shortcomings, but you’ll keep investors out if you hide them or overemphasize them.
Takeaways
Even if you never set out to reach out to investors, a business plan for online store can help you identify clear, intentional next steps to grow your shop gradually.
Whether you’re writing a business plan for an online store, brick-and-mortar store, or growing your existing business, you now have a comprehensive guide and the information you need to start your next phase of business.
Creating a solid business plan is the first step towards e-commerce success. Get personalized advice and strategies for your online store with our free website consultation.
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Last Updated on 4 weeks by Mark Mac
Small Business Trends
How to create a business plan: examples & free template.
This guide has been designed to help you create a winning plan that stands out in the ever-evolving marketplace. U sing real-world examples and a free downloadable template, it will walk you through each step of the process.
Table of Contents
How to Write a Business Plan
Executive summary.
The Executive Summary serves as the gateway to your business plan, offering a snapshot of your venture’s core aspects. This section should captivate and inform, succinctly summarizing the essence of your plan.
Example: EcoTech is a technology company specializing in eco-friendly and sustainable products designed to reduce energy consumption and minimize waste. Our mission is to create innovative solutions that contribute to a cleaner, greener environment.
Overview and Business Objectives
This part of the plan demonstrates to investors and stakeholders your vision for growth and the practical steps you’ll take to get there.
Company Description
Include information about the company’s founders, their expertise, and why they are suited to lead the business to success. This section should paint a vivid picture of your business, its values, and its place in the industry.
Define Your Target Market
Example: Our target market comprises environmentally conscious consumers and businesses looking for innovative solutions to reduce their carbon footprint. Our ideal customers are those who prioritize sustainability and are willing to invest in eco-friendly products.
Market Analysis
Our research indicates a gap in the market for high-quality, innovative eco-friendly technology products that cater to both individual and business clients.
SWOT Analysis
Competitive analysis.
In this section, you’ll analyze your competitors in-depth, examining their products, services, market positioning, and pricing strategies. Understanding your competition allows you to identify gaps in the market and tailor your offerings to outperform them.
Organization and Management Team
Example: EcoTech’s organizational structure comprises the following key roles: CEO, CTO, CFO, Sales Director, Marketing Director, and R&D Manager. Our management team has extensive experience in technology, sustainability, and business development, ensuring that we are well-equipped to execute our business plan successfully.
Products and Services Offered
Marketing and sales strategy.
Describe the nature of your advertising campaigns and promotional activities, explaining how they will capture the attention of your target audience and convey the value of your products or services. Outline your sales strategy, including your sales process, team structure, and sales targets.
Logistics and Operations Plan
Inventory control is another crucial aspect, where you explain strategies for inventory management to ensure efficiency and reduce wastage. The section should also describe your production processes, emphasizing scalability and adaptability to meet changing market demands.
Financial Projections Plan
In the Financial Projections Plan, lay out a clear and realistic financial future for your business. This should include detailed projections for revenue, costs, and profitability over the next three to five years.
Income Statement
The income statement , also known as the profit and loss statement, provides a summary of your company’s revenues and expenses over a specified period. It helps you track your business’s financial performance and identify trends, ensuring you stay on track to achieve your financial goals.
Cash Flow Statement
Section | Description | Example |
---|---|---|
Executive Summary | Brief overview of the business plan | Overview of EcoTech and its mission |
Overview & Objectives | Outline of company's goals and strategies | Market leadership in sustainable technology |
Company Description | Detailed explanation of the company and its unique selling proposition | EcoTech's history, mission, and vision |
Target Market | Description of ideal customers and their needs | Environmentally conscious consumers and businesses |
Market Analysis | Examination of industry trends, customer needs, and competitors | Trends in eco-friendly technology market |
SWOT Analysis | Evaluation of Strengths, Weaknesses, Opportunities, and Threats | Strengths and weaknesses of EcoTech |
Competitive Analysis | In-depth analysis of competitors and their strategies | Analysis of GreenTech and EarthSolutions |
Organization & Management | Overview of the company's structure and management team | Key roles and team members at EcoTech |
Products & Services | Description of offerings and their unique features | Energy-efficient lighting solutions, solar chargers |
Marketing & Sales | Outline of marketing channels and sales strategies | Digital advertising, content marketing, influencer partnerships |
Logistics & Operations | Details about daily operations, supply chain, inventory, and quality control | Partnerships with manufacturers, quality control |
Financial Projections | Forecast of revenue, expenses, and profit for the next 3-5 years | Projected growth in revenue and net profit |
Income Statement | Summary of company's revenues and expenses over a specified period | Revenue, Cost of Goods Sold, Gross Profit, Net Income |
Cash Flow Statement | Overview of cash inflows and outflows within the business | Net Cash from Operating Activities, Investing Activities, Financing Activities |
Tips on Writing a Business Plan
3. Set realistic goals: Your business plan should outline achievable objectives that are specific, measurable, attainable, relevant, and time-bound (SMART). Setting realistic goals demonstrates your understanding of the market and increases the likelihood of success.
FREE Business Plan Template
To help you get started on your business plan, we have created a template that includes all the essential components discussed in the “How to Write a Business Plan” section. This easy-to-use template will guide you through each step of the process, ensuring you don’t miss any critical details.
What is a Business Plan?
Why you should write a business plan, what are the different types of business plans.
In today’s fast-paced business world, having a well-structured roadmap is more important than ever. A traditional business plan provides a comprehensive overview of your company’s goals and strategies, helping you make informed decisions and achieve long-term success. There are various types of business plans, each designed to suit different needs and purposes. Let’s explore the main types:
Type of Business Plan | Purpose | Key Components | Target Audience |
---|---|---|---|
Startup Business Plan | Outlines the company's mission, objectives, target market, competition, marketing strategies, and financial projections. | Mission Statement, Company Description, Market Analysis, Competitive Analysis, Organizational Structure, Marketing and Sales Strategy, Financial Projections. | Entrepreneurs, Investors |
Internal Business Plan | Serves as a management tool for guiding the company's growth, evaluating its progress, and ensuring that all departments are aligned with the overall vision. | Strategies, Milestones, Deadlines, Resource Allocation. | Internal Team Members |
Strategic Business Plan | Outlines long-term goals and the steps to achieve them. | SWOT Analysis, Market Research, Competitive Analysis, Long-Term Goals. | Executives, Managers, Investors |
Feasibility Business Plan | Assesses the viability of a business idea. | Market Demand, Competition, Financial Projections, Potential Obstacles. | Entrepreneurs, Investors |
Growth Business Plan | Focuses on strategies for scaling up an existing business. | Market Analysis, New Product/Service Offerings, Financial Projections. | Business Owners, Investors |
Operational Business Plan | Outlines the company's day-to-day operations. | Processes, Procedures, Organizational Structure. | Managers, Employees |
Lean Business Plan | A simplified, agile version of a traditional plan, focusing on key elements. | Value Proposition, Customer Segments, Revenue Streams, Cost Structure. | Entrepreneurs, Startups |
One-Page Business Plan | A concise summary of your company's key objectives, strategies, and milestones. | Key Objectives, Strategies, Milestones. | Entrepreneurs, Investors, Partners |
Nonprofit Business Plan | Outlines the mission, goals, target audience, fundraising strategies, and budget allocation for nonprofit organizations. | Mission Statement, Goals, Target Audience, Fundraising Strategies, Budget. | Nonprofit Leaders, Board Members, Donors |
Franchise Business Plan | Focuses on the franchisor's requirements, as well as the franchisee's goals, strategies, and financial projections. | Franchise Agreement, Brand Standards, Marketing Efforts, Operational Procedures, Financial Projections. | Franchisors, Franchisees, Investors |
Using Business Plan Software
Enloop is a robust business plan software that automatically generates a tailored plan based on your inputs. It provides industry-specific templates, financial forecasting, and a unique performance score that updates as you make changes to your plan. Enloop also offers a free version, making it accessible for businesses on a budget.
Software | Key Features | User Interface | Additional Features |
---|---|---|---|
LivePlan | Over 500 sample plans, financial forecasting tools, progress tracking against KPIs | User-friendly, visually appealing | Allows creation of professional-looking business plans |
Upmetrics | Customizable templates, financial forecasting tools, collaboration capabilities | Simple and intuitive | Provides a resource library for business planning |
Bizplan | Drag-and-drop builder, modular sections, financial forecasting tools, progress tracking | Simple, visually engaging | Designed to simplify the business planning process |
Enloop | Industry-specific templates, financial forecasting tools, automatic business plan generation, unique performance score | Robust, user-friendly | Offers a free version, making it accessible for businesses on a budget |
Tarkenton GoSmallBiz | Guided business plan builder, customizable templates, financial projection tools | User-friendly | Offers CRM tools, legal document templates, and additional resources for small businesses |
Business Plan FAQs
What is a good business plan, what are the 3 main purposes of a business plan, can i write a business plan by myself.
We also have examples for specific industries, including a using food truck business plan , salon business plan , farm business plan , daycare business plan , and restaurant business plan .
Is it possible to create a one-page business plan?
How long should a business plan be, what is a business plan outline, what are the 5 most common business plan mistakes, what questions should be asked in a business plan.
A business plan should address questions such as: What problem does the business solve? Who is the specific target market ? What is the unique selling proposition? What are the company’s objectives? How will it achieve those objectives?
What’s the difference between a business plan and a strategic plan?
How is business planning for a nonprofit different.
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How to Write An Attention-Grabbing Retail Business Plan
- by Luke O'Neill
minute read
Now, you might be thinking: ‘why do I need a business plan? I’ve got it all mapped out in my head. I might even have successful businesses already!’
But business plans are so much more than another action item on your ever-growing to-do list. They communicate your positioning, planning and potential for success to the world.
Whether you’re writing your first business plan or your tenth, we’ve put together a guide to getting it done that will help:
- The purpose of a retail business plan
- How a retail business plan differs from other business plans
- Before you get started
- What to include in your plan
- Mistakes to avoid
- How to set your plan apart
Inventory management made easy
Use our easy-to-follow inventory management to streamline your processes and eliminate errors.
What are retail business plans for?
Retail business plans are planning and forecasting documents. They explain your business model, who your customers are and how you plan to take your store or online shop from an idea to a profitable reality.
Why are retail business plans different?
Because retail businesses are different.
Whether you’re selling from a brick-and-mortar store or through an online shop, you have to consider a combination of factors that many other businesses don’t. Think inventory, store supplies, sourcing and supply chains. And, even more complex activities like order fulfillment, deliveries and customer returns.
You don’t need to write a tome that covers all of these areas, but they will inform how you put your business plan on paper.
What are the different sections of a retail business plan?
Crafting an attention-grabbing retail business plan hinges on detailing its most crucial sections with precision.
Your elevator pitch. | |
Details the size and growth potential of your target market, customer demographics, purchasing habits, and competitor analysis. | |
Lays out financial projections and funding requirements clearly. | |
Provides an overview of your business, including its history, mission, vision and goals. | |
Describes the organizational structure of your business. | |
Outlines the products or services your business will offer. | |
Details how you will attract and retain customers. | |
Explains how your business will operate on a day-to-day basis. | |
Includes supporting documents or additional data that provide further context or evidence for your business plan. |
Each section plays a vital role in presenting a comprehensive and convincing plan for your retail business.
Here are three pivotal areas to focus on:
- Executive summary: your elevator pitch. The executive summary distills your business concept, market positioning and unique selling proposition into a compelling narrative that hooks the reader immediately.
- Market analysis: this section should detail the size and growth potential of your target market, customer demographics, and purchasing habits. It also covers competitor analysis, showing awareness of your competition and how your business will stand out.
- Financial Plan: lay out your financial projections and funding requirements clearly. This includes startup costs, projected income statements, cash flow forecasts, and a break-even analysis.
Before you write your retail business plan
But let’s pump the brakes for a second. It might be tempting to dive right in and start writing your business plan as soon as possible. But consider these suggestions before you do.
Research your market first
“Without a market, a retail firm cannot exist,” said Susan Smith, marketing manager at Velden Engineering . “One of the first things readers will look for when reading your business plan is evidence of a healthy market, an unmet need in the market and how your company is positioned to meet that need. Completing thorough market research before developing your business plan should be a top priority,” she said.
To grasp customer demographics and preferences, retailers should engage in thorough market research:
- Analyze existing data on target market segments to understand age, gender, income levels and lifestyle choices.
- Conduct surveys and focus groups to gather insights directly from potential customers about their needs, preferences, and shopping behaviors.
- Leverage social media analytics to reveal wider trends and consumer sentiments.
Combining quantitative data with qualitative feedback allows retailers to tailor their offerings and marketing strategies effectively, ensuring their business plan is aligned with customer expectations and market demand.
Understand your competitors
This will give you valuable insight into your own products and services.
“Most industries are becoming oversaturated at this point, so investors want to know what sets you apart. What makes you unique. Do as much research into your competitors as you do into your own business ,” said Gabriel Dungan, CEO and founder of mattress topper company, ViscoSoft.
To research your competitors:
- Shop with them. Browse their online storefront, visit one of their locations, make a purchase and make note of their services.
- Gather their press releases, investor relations and earning statements.
- Chart their growth patterns and research the cities and neighborhoods they operate in.
- Record their USP, product offering and any loyalty programs.
Choose the right location
When selecting a potential location, consider factors such as target market proximity, foot traffic, competition density and the compatibility of the local demographic with your product offering. A prime location can boost foot traffic, offering more opportunities to attract and retain customers.
The impact of location extends beyond mere physical presence; it’s about positioning your business in a spot that maximizes its exposure to the right audience, enhancing the likelihood of higher sales volumes.
Do research to help you articulate the rationale behind your location:
- Gather market research data, foot traffic statistics and competitive analysis.
- Cross reference how your chosen location aligns with your target market’s profile and shopping habits.
Have a growth strategy
Identify a clear growth strategy to strengthen your business plan, suggests Michelle Ebbin, Owner of Australian clothing brand JettProof . “Most companies focus on market penetration where they sell current products to an already existing market,” said Ebbin. “While that’s a feasible route, you might also want to explore product development by introducing new, innovative products to existing customers.”
“There’s also market development where you try to find new markets for your existing products and diversification for introducing new products to new markets,” she said. Ebbin believes determining a clear growth strategy can increase retailers’ chances of convincing potential investors, who essentially want to know how you will grow your business once it’s up and running.
TIP: Accountants and financial advisors can help you prepare your retail business plan.
Retailers should consider expansion or diversifying product lines and services when their current operations consistently exceed performance expectations, signaling market demand and operational capacity for growth. Analyze sales data, customer feedback, and market trends to identify opportunities. Additionally, if there’s a noticeable shift in consumer behavior or emerging trends align with your business’s strengths, it might be time to diversify. In your business plan, clearly outline the strategic rationale for expansion or diversification, supported by data and market analysis, to demonstrate how these moves will drive future growth and address evolving market needs.
What to include in your retail business plan
When it comes to the specifics, include these details.
Give a business overview in your executive summary
For your executive summary, give a high-level description of your retail business. If you had less than two minutes to explain why your business will succeed, what would you say?
You can mention your company’s structure, legal name, location and the products or services you’ll sell, but don’t go in depth—these will all have their own dedicated sections. Describe whether you will be selling in-store, online or across various channels.
Keep this section simple. Use easy-to-understand language. It shouldn’t be more than a page, and it should get people excited right away.
Explain your business goals
In this section, you should talk about what you plan to achieve. Why are you starting this business, and where do you want it to go? Realistically, what will you be able to make happen?
This doesn’t need to be lengthy or complex. And the goal doesn’t need to be huge, either. For example:
“Our goal is to become the go-to provider of HD gaming and streaming cameras for teenagers in San Francisco within 18-24 months.”
You could also cover any goals you have about locations, product ranges or online stores.
Showcase your industry experience
This section is more about you, the owner. It’s where you showcase your personal and professional drive to take the business forward. Keep it brief, but say why you’re the right person to take this retail business from an idea to a reality.
- Your specialty, such as brick-and-mortar, ecommerce or both. Direct-to-consumer (DTC) is also an option.
- Any senior roles in well-known national or regional retail businesses
- Sales or lead generation goals you’ve driven before
- Successful growth initiatives, like new store openings.
Set out your marketing strategy
Here’s where you talk about your store’s image and branding strategy. Cover of some of the fundamentals of retail marketing, including your plans for the 4Ps of retail marketing.
Here’s a quick reminder about what they are:
- Product: What you’ll sell and your Unique Selling Proposition (USP).
- Pricing: How much your products will cost and why you’ve chosen these price points.
- Place: Where you’re going to sell your products (online, in-store or omnichannel).
- Promotion: How you’re going to promote both your store and the products you will sell.
Consider briefly outlining your strategy for leveraging social media for marketing and customer engagement. Describe how platforms like Instagram, Facebook and Twitter will serve as tools for brand promotion, product launches, and direct customer interaction.
This section doesn’t need to be overlong or complex. If you want to dive into the details—or provide a complete marketing plan —you can do this in an appendix at the end of the plan.
Financial strategy and forecast
Nine times out of 10, this is what people reading your business plan will most want to see.
“At the end of the day, your company will be judged on its capacity to generate a profit,” said Will Cannon, CEO of Signaturely , an e-signature software company. “Investors will want to see some data related to your startup demands and revenue estimates, no matter how succinct and appealing your retail business plan is,” he said.
Think about including your:
- Estimated capital requirements
- Profit and revenue model
- Estimated sales volume
- A break-even point calculation
- Balance sheet projections
- Cash flow projections.
Above all, ground these figures in reason.
Detail the management structure
Explain your management setup. Who are the founders? What will their job be? Will you have a CFO, a CPO, a head buyer, a head of marketing? A vice president? Define your titles and jobs.
This will make things move much more easily throughout the early settling-in time. Everyone will understand where they stand and you will know how you plan to manage people on a daily basis. This strategy should include information such as the number of team members you’ll hire, their roles and how those roles fit into the wider plan.
Outline your plan for technology and retail operations
In this part of your business plan, detail how you’ll harness retail technology to streamline operations, enhance customer experience and expand your market reach. List your options for POS systems, why you’re considering them, their opportunities for growth and their annual cost.
Emphasize integrating ecommerce into your business model and exactly how—will you operate your own site, sell on Amazon or both? Discuss the specifics of your online storefront, including website design—will you pay for a custom-coded site?—payment processing systems and cybersecurity measures to protect customer information.
Talk about inventory sourcing and supplier management
Outline your criteria for selecting suppliers, including their sustainability practices, delivery timelines and ability to scale with your business. If you have any quotes from or connections with suppliers already, include those details here.
Discuss your strategies for efficient inventory sourcing, such as leveraging technology for inventory management, adopting a just-in-time inventory system to reduce holding costs and diversifying your supplier base to mitigate risks. Explain how you plan to negotiate favorable terms and build a collaborative rapport with suppliers to secure better prices, quality improvements and exclusive products.
Include your approach to handling supply chain disruptions and ensuring product availability to meet customer demand without overstocking.
Make a plan for compliance and legal considerations
This part of your retail business plan should detail any local zoning laws, health and safety standards and specific retail sector regulations you need to make a plan for.
Mention the need for protecting your business with the right insurance policies. Outline the types of insurance you’ll secure, such as:
- Liability insurance
- Property insurance
- Workers’ compensation
Mention your sustainability and ethical practices
Describe initiatives you’ll invest in, such as using eco-friendly materials, reducing waste through efficient packaging and implementing energy-saving practices within operations, and briefly mention their importance to your potential customers.
Also discuss the importance of ethical inventory sourcing, ensuring that products are obtained from suppliers who uphold high standards for labor practices and environmental responsibility.
Finish by detailing plans to monitor and adapt to market trends
Future-proof your retail business plan by laying the foundation for scaling and adapting. Outline your strategies for continuous market research, including customer feedback mechanisms, social media monitoring and industry reports, to identify emerging trends and shifts in consumer preferences.
Discuss how your business plan is designed to be flexible, allowing you to swiftly adapt to changing market conditions. This might include diversifying product lines, embracing new technologies or refining marketing strategies to meet evolving consumer demands.
Avoid these common mistakes
A good business plan is as much about what you leave out as what you put in.
Too much detail
You’re not here to write a novel. You’re here to get busy people on board with your business plan.
“Potential partners and investors will not waste time pouring over hundreds of pages of rambling nonsense,” said Nick Edwards, Director at Snow Finders , a ski holiday company in the UK.
Long blocks of text should be avoided. Use visuals and graphics to substitute prose, with any exceptionally heavy content being attached as appendices if necessary.
Poor financial planning
Some landlords take a percentage of sales as part of the rent. And it’s common for rent to increase annually. Your retail business plan should account for growing expenses, taxes and wider market influences to prove you’ve got a handle on your financial planning.
Spelling and grammar
Remember the basics. Grammar and spelling errors show you haven’t put diligence into the planning process. And that can undermine how partners and potential investors view the plan.
Once you’ve written your business plan, have a professional editor look it over to catch any errors and make sure you’re as clear as possible.
How to strengthen your business plan
As you’ll have noticed by now, you need to keep a few different audiences in mind while writing your business plan. In most cases, there are three:
- Potential investors: People or businesses who want to back your business with capital, in return for future profits or part-ownership.
- Potential business partners: Suppliers, brands and business partners who may want to supply goods or services to your business, or even help you run the whole show.
- Banks, lenders and insurers: Financial institutions that you may need for credit cards, overdrafts, loans or revolving credit facilities.
“Be wary about exaggerating your numbers or laying out too difficult or impossible things,” said Stacey Kane, Business Development Lead at Easy Merchant . “You want the investor who finds flaws in your plan to be the exception, not the norm. With this perspective, you can strengthen your view of what can be done with research and transparent results. Finding ways to show how valuable your idea is will also help make them more likely to invest,” she said.
Finishing your retail business plan
Done well, business plans are much more than a helpful written guide to your business strategy. They’re a resource to attract future business partners, and even a foundation for securing outside funding. Don’t put writing your retail business plan on the backburner for too long—it could be one of the first stepping stones to your very own thriving retail business.
Ready to write your retail business plan? Talk to a Lightspeed product expert to discover how the right POS technology can help you show investors and partners that you mean business.
Frequently asked questions about business plans
How do i write a retail business plan.
Begin with a clear executive summary, followed by market analysis to understand your audience.
Detail your business description, including products and services. Include sections on organization and management, marketing and sales strategies, funding requests (if applicable), financial projections and an appendix for additional documents.
Each section should be concise, backed by research, and reflect your vision for the business.
How do I start a successful retail business?
- Identify a market need and develop a business model that addresses that need uniquely.
- Conduct thorough market research.
- Choose a strategic location.
- Curate a compelling product mix.
- Write a business plan detailing all this, plus financial planning, and get funding.
How do you structure a retail business?
Organize your operations into key areas: procurement, sales, marketing, inventory management, customer service and finance. Define clear roles and responsibilities for your team to ensure smooth operations and a positive customer experience.
What does a retail business plan look like?
A retail business plan includes an executive summary, market analysis, business description, organization and management structure, details of product or service offerings, marketing and sales strategy, financial projections and an appendix. It’s a structured document that outlines your business goals and your financial expectations.
How do you start a business plan from scratch?
Start by defining your business idea and objectives. Conduct market research to understand your competition and target audience. Outline your business structure, products or services, marketing and sales strategies and financial plans including projections. Write an executive summary last, which summarizes the key points of your plan. Use a clear, concise and realistic approach throughout the document.
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Luke O’Neill writes for growing businesses in fintech, legal SaaS, and education. He owns Genuine Communications , which helps CMOs, founders, and marketing teams to build brands and attract customers.
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Fashion Store Business Plan PDF Example
- June 15, 2024
- Business Plan
Creating a comprehensive business plan is crucial for launching and running a successful fashion store. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your fashion store’s identity, navigate the competitive market, and secure funding for growth.
This article not only breaks down the critical components of a fashion store business plan, but also provides an example of a business plan to help you craft your own.
Whether you’re an experienced entrepreneur or new to the retail industry, this guide, complete with a business plan example, lays the groundwork for turning your fashion store business concept into reality. Let’s dive in!
Our fashion store business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the store’s operations, marketing strategy , market environment, competitors, management team, and financial forecasts.
- Executive Summary : Offers an overview of your fashion store’s business concept, market analysis , management, and financial strategy.
- Services & Rates: Lists the clothing and accessories provided by your fashion store, including the pricing structure .
- Operations: Describes the store’s daily operations, inventory management, staffing, and customer service policies.
- Key Stats: Shares industry size , growth trends, and relevant statistics for the fashion market.
- Key Trends: Highlights recent trends affecting the fashion sector.
- Key Competitors : Analyzes main competitors nearby and how your store differs from them.
- SWOT Analysis : Strengths, weaknesses, opportunities, and threats analysis.
- Marketing Plan : Strategies for attracting and retaining customers.
- Timeline : Key milestones and objectives from start-up through the first year of operation.
- Management: Information on who manages the fashion store and their roles.
- Financial Plan: Projects the store’s 5-year financial performance, including revenue, profits, and expected expenses.
Fashion Store Business Plan
Fully editable 30+ slides Powerpoint presentation business plan template.
Download an expert-built 30+ slides Powerpoint business plan template
Executive Summary
The Executive Summary introduces your fashion store’s business plan, offering a concise overview of your store and its offerings. It should detail your market positioning, the range of apparel and accessories you offer, its location, size, and an outline of day-to-day operations.
This section should also explore how your fashion store will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your store’s unique selling points that differentiate it from these competitors.
Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the store’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your store’s financial plan.
Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan
Business Overview
For a Fashion Store, the Business Overview section can be concisely divided into 2 main slides:
Services & Rates
Detail the extensive array of fashion products available, including clothing, footwear, and accessories for various occasions and demographics. Outline your pricing structure, designed to cater to a range of customers, from budget-conscious shoppers to luxury seekers. Highlight promotional offers, seasonal discounts, and loyalty rewards programs that enhance customer retention and satisfaction.
Describe the store’s strategic location, emphasizing how its proximity to bustling shopping areas and ease of access, including public transportation and parking, makes it a prime choice for shoppers. Explain the thoughtful store layout and design that facilitates a seamless shopping experience, from product discovery to checkout. Discuss the well-trained staff that enhances the shopping experience with their expertise and customer service.
Make sure to cover here _ Service & Rates _ Operations
Market Overview
Industry size & growth.
In the Market Overview of your fashion store business plan, start by examining the size of the fashion retail industry and its growth potential. This analysis is crucial for understanding the market’s scope and identifying expansion opportunities.
Key Market Trends
Proceed to discuss recent market trends , such as the increasing consumer interest in sustainable fashion, the rise of e-commerce, and the demand for personalized shopping experiences. For example, highlight the popularity of eco-friendly and ethically sourced materials, as well as the integration of technology in personalizing customer interactions.
Key Competitors
Then, consider the competitive landscape, which includes a range of fashion retailers from luxury boutiques to budget-friendly stores, as well as online shopping platforms. For example, emphasize what makes your store distinctive, whether it’s through exclusive product offerings, a commitment to sustainability, or exceptional customer service. This section will help articulate the demand for fashion store services, the competitive environment, and how your store is positioned to thrive within this dynamic market.
Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends
Dive deeper into Key competitors
First, conduct a SWOT analysis for the fashion store , highlighting Strengths (such as a diverse product range and strong brand identity), Weaknesses (including reliance on seasonal trends or strong competition), Opportunities (for example, the growing interest in sustainable and ethically produced clothing), and Threats (such as economic downturns that may decrease consumer spending on non-essential goods).
Marketing Plan
Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, promotional discounts, an engaging social media presence, and community involvement. Focus on digital marketing campaigns, collaborations with fashion influencers, and hosting fashion events to increase brand visibility and customer engagement.
Finally, create a detailed timeline that outlines critical milestones for the fashion store’s opening, marketing efforts, customer base growth, and expansion objectives, ensuring the business moves forward with clear direction and purpose. Include key dates for product launches, seasonal sales, and strategic reviews to adapt to changing market conditions.
Make sure to cover here _ SWOT _ Marketing Plan _ Timeline
Dive deeper into SWOT
Dive deeper into Marketing Plan
The Management section focuses on the fashion store’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the fashion store toward its financial and operational goals.
For your fashion store business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.
Financial Plan
The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your fashion store’s approach to securing funding, managing cash flow, and achieving breakeven.
This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs , and capital expenditures.
For your fashion store business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).
Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds
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E-commerce (electronic commerce) is the buying and selling of goods and services over the internet. E-commerce encompasses various business models, including business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B). It enables businesses to reach a global audience, offers convenience to consumers, and often involves electronic payment systems, Ecommerce Chatbot , Ecommerce Marketing , and logistics management to facilitate the entire transaction process. An effective e-commerce marketing strategy is essential for businesses to thrive in the competitive online marketplace. Developing a comprehensive e-commerce marketing plan can help businesses target the right audience, optimize their online presence, and increase sales.
What is E-Commerce?
Ecommerce , short for electronic commerce, refers to the practice of conducting business transactions online. This involves selling and buying products or services through digital platforms such as websites and mobile apps. E-commerce allows businesses to operate beyond physical stores, reaching customers worldwide and offering them the convenience of shopping from anywhere at any time.
When planning an e-commerce project , developing a comprehensive e-commerce project plan is essential. This plan should include strategies for website development, marketing, and logistics. An e-commerce website questionnaire can help gather customer preferences and requirements, ensuring the site meets user needs. Additionally, obtaining a website quote provides an estimate of the costs involved in building and maintaining the e-commerce platform. For a unique customer interaction, integrating an interesting ChatGPT feature can enhance user engagement by providing personalized assistance and answering queries in real-time.
Examples of E-Commerce
Types of e-commerce.
1. Business-to-Consumer (B2C)
- Description : Transactions between businesses and individual consumers.
- Examples : Amazon, Walmart, Zappos.
2. Business-to-Business (B2B)
- Description : Transactions between businesses.
- Examples : Alibaba, ThomasNet, Costco Wholesale.
3. Consumer-to-Consumer (C2C)
- Description : Transactions between individual consumers, often facilitated by a third-party platform.
- Examples : eBay, Craigslist, Facebook Marketplace.
4. Consumer-to-Business (C2B)
- Description : Transactions where individuals sell products or services to businesses.
- Examples : Shutterstock (selling photos), Upwork (freelance services), influencer marketing.
5. Business-to-Government (B2G)
- Description : Transactions between businesses and government entities.
- Examples : Government procurement sites, defense contractors, public sector software providers.
6. Government-to-Business (G2B)
- Description : Transactions where governments sell products or services to businesses.
- Examples : Licensing services, public records access, government data services.
7. Government-to-Consumer (G2C)
- Description : Transactions between governments and individual consumers.
- Examples : Online tax filing, license renewals, public service portals.
8. Mobile Commerce (M-commerce)
- Description : Transactions conducted through mobile devices.
- Examples : Mobile shopping apps like Amazon, mobile banking, mobile payment services like Apple Pay.
9. Social Commerce (S-commerce)
- Description : Transactions conducted through social media platforms.
- Examples : Shopping features on Instagram, Facebook Shops, Pinterest Buyable Pins.
10. Subscription E-commerce
- Description : Transactions where consumers subscribe to receive products or services on a regular basis.
- Examples : Netflix (streaming services), Dollar Shave Club (subscription boxes), Adobe Creative Cloud (software subscriptions).
Working of E-Commerce
- Website/App Setup : Businesses set up an online store through a website or mobile app, showcasing their products or services with detailed descriptions and prices.
- Customer Browsing : Customers browse the online store, using search functions and categories to find products or services they are interested in.
- Selection and Cart : Customers select items and add them to their virtual shopping cart.
- Checkout Process : Customers proceed to checkout, where they enter shipping and payment information.
- Payment Processing : Payment is processed through secure online payment gateways (e.g., credit cards, PayPal).
- Order Confirmation : Once payment is successful, the customer receives an order confirmation via email or app notification.
- Order Fulfillment : The business processes the order, packing the items and arranging for shipping through logistics partners.
- Shipping and Delivery : The order is shipped and delivered to the customer’s specified address.
- Post-Sale Support : Customers receive post-sale support, including order tracking, handling returns or exchanges, and customer service assistance.
Where does E-Commerce Take Place?
- Platforms such as Amazon, eBay, and Alibaba where multiple vendors sell products to consumers.
- Businesses operate their own online stores, like Nike.com or Apple.com, where they sell directly to consumers.
- Social media sites like Facebook, Instagram, and Pinterest now offer shopping features that allow users to buy products directly.
- Dedicated shopping apps like Etsy, Wish, and retail-specific apps (e.g., Walmart, Target) provide mobile-friendly shopping experiences.
- Websites like Alibaba and ThomasNet facilitate business-to-business transactions.
How does E-Commerce Take Place?
- Description : Businesses list their products or services online with detailed descriptions, prices, and images.
- Platform : This can be done on their own websites, online marketplaces, or social media shops.
- Browsing : Customers use search functions, filters, and categories to find products.
- Selection : They select items and add them to their virtual shopping carts.
- Cart Management : Customers review their selected items in the shopping cart.
- Checkout Process : Customers proceed to checkout, entering shipping details and selecting payment methods.
- Payment Gateways : Payments are processed securely through gateways like PayPal, Stripe, or direct credit card processing.
- Transaction Confirmation : Once payment is successful, customers receive an order confirmation.
- Processing : The business receives the order, processes it, and prepares it for shipment.
- Packaging and Shipping : Items are packaged and shipped using logistics services (e.g., UPS, FedEx).
- Shipping : Orders are delivered to the customer’s specified address.
- Tracking : Customers can track their shipments through tracking numbers provided by the logistics partner.
- Customer Support : Handling queries, returns, and exchanges through customer service.
- Feedback : Customers leave reviews and feedback about their purchasing experience.
E-Commerce Website
An e-commerce website is an online platform where businesses sell products or services to consumers over the internet. These websites allow customers to browse products, make purchases, and manage orders from the comfort of their homes or on the go. Effective email marketing strategies can enhance customer engagement and drive sales by sending personalized promotions and updates directly to customers. Additionally, providing a detailed invoice for your e-commerce sales ensures transparency and helps customers keep track of their purchases
Steps to Create an E-Commerce Website
- Select a unique and memorable name for your website.
- Choose a platform like Shopify, WooCommerce, Magento, or BigCommerce.
- Create a user-friendly and visually appealing design. Customize templates or hire a web designer.
- Upload product images, descriptions, prices, and specifications.
- Integrate payment gateways and configure shipping options.
- Ensure your website is secure with SSL certificates and other security protocols.
- Test all features thoroughly and launch your site to the public.
- Use digital marketing strategies like SEO, social media marketing, and email campaigns to attract customers.
E-Commerce Business
An e-commerce business is a company that operates primarily over the internet, selling products or services to consumers or other businesses. E-commerce businesses leverage online platforms and digital tools to reach a broader audience, provide convenience, and streamline the buying process.
Steps to Start an E-Commerce Business
- Identify a niche market, conduct competitor analysis, and create a business plan.
- Decide whether to operate as B2C, B2B, C2C, or C2B based on target market and goals.
- Choose a business name, register it, and obtain necessary licenses and permits.
- Choose a platform like Shopify, WooCommerce, Magento, or BigCommerce based on your needs.
- Design your website, add products, set up payment and shipping options.
- Decide whether to manufacture, wholesale, or dropship your products.
- Launch your online store and implement marketing strategies to attract customers.
- Use analytics to track performance, customer behavior, and sales. Continuously optimize your processes and strategies.
Challenges of E-Commerce
- Description : High competition from numerous online businesses.
- Impact : Difficult to stand out and attract customers.
- Description : Risk of data breaches and cyber-attacks.
- Impact : Loss of customer trust and potential financial loss.
- Description : Managing efficient order fulfillment and timely delivery.
- Impact : Customer dissatisfaction due to delays or shipping errors.
- Description : Keeping customers engaged and loyal.
- Impact : High customer acquisition costs if retention strategies fail.
- Description : Reliance on technology and platform stability.
- Impact : Downtime or technical issues can disrupt sales.
- Description : Handling secure and diverse payment options.
- Impact : Transaction failures and customer frustration.
- Description : Adhering to international and local laws and regulations.
- Impact : Legal issues and fines for non-compliance.
- Description : Providing effective and timely support.
- Impact : Negative customer experiences if service is lacking.
- Description : Handling returns and refunds efficiently.
- Impact : Increased operational costs and potential abuse of return policies.
- Description : Driving traffic to the website and converting visitors into buyers.
- Impact : Low sales if traffic generation and conversion strategies are ineffective.
Advantages and Disadvantages of E-Commerce
Allows businesses to reach a worldwide audience. | |
Customers can shop anytime, increasing sales opportunities. | |
Reduced need for physical stores and staff. | |
Tailor marketing efforts to individual preferences. | |
Easy access to products and services from home. | |
Gather insights on customer behavior and preferences. | |
Easier to scale business operations compared to physical stores. | |
Quick to update inventory, prices, and product details. | |
Leverage SEO, social media, and email marketing at lower costs. | |
No need for physical storefronts and associated costs. |
Tips for How to Succeed in E-Commerce
- Understand Your Market : Know your audience and competitors.
- Choose the Right Platform : Select a scalable and user-friendly e-commerce platform.
- Offer Quality Products : Ensure high-quality products to build trust.
- Create an Engaging Website : Focus on UX and visual appeal.
- Optimize for Search Engines : Implement SEO strategies.
- Leverage Social Media : Promote products and engage with customers.
- Offer Excellent Customer Service : Provide responsive support.
- Utilize Data Analytics : Make data-driven decisions.
- Implement Secure Payment Options : Offer secure payment methods.
- Efficient Order Fulfillment : Manage inventory and ensure fast shipping.
- Effective Marketing Strategies : Use email marketing and paid advertising.
- Build Customer Loyalty : Implement loyalty programs.
Why is ecommerce important?
Ecommerce is important because it provides convenience, a broader reach, and often lower costs for both businesses and consumers.
What are the benefits of ecommerce for businesses?
Businesses benefit from ecommerce through increased sales, broader market reach, reduced operating costs, and improved customer insights.
How can consumers benefit from ecommerce?
Consumers benefit from ecommerce through convenience, a wider selection of products, competitive pricing, and easy access to reviews and information.
What are some popular ecommerce platforms?
Popular ecommerce platforms include Shopify, WooCommerce, Magento, and BigCommerce, offering various features for different business needs.
How do payment gateways work in ecommerce?
Payment gateways securely process online payments, verifying transaction details and transferring funds from the customer to the merchant.
What is drop shipping in ecommerce?
Dropshipping is a retail fulfillment method where a store sells products without keeping inventory, relying on suppliers to ship directly to customers.
How can businesses improve their ecommerce presence?
Businesses can improve their ecommerce presence by optimizing their website, enhancing user experience, employing SEO, and utilizing social media marketing.
What is mobile commerce (m-commerce)?
Mobile commerce, or m-commerce, refers to buying and selling goods and services through mobile devices like smartphones and tablets.
How important is customer service in ecommerce?
Customer service is crucial in ecommerce as it builds trust, resolves issues, enhances user experience, and fosters customer loyalty.
What is an online marketplace?
An online marketplace is a platform where multiple sellers offer products or services, like Amazon, eBay, and Etsy.
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How To Start A Business In 11 Steps (2024 Guide)
Updated: Apr 7, 2024, 1:44pm
Table of Contents
Before you begin: get in the right mindset, 1. determine your business concept, 2. research your competitors and market, 3. create your business plan, 4. choose your business structure, 5. register your business and get licenses, 6. get your finances in order, 7. fund your business, 8. apply for business insurance, 9. get the right business tools, 10. market your business, 11. scale your business, what are the best states to start a business, bottom line, frequently asked questions (faqs).
Starting a business is one of the most exciting and rewarding experiences you can have. But where do you begin? There are several ways to approach creating a business, along with many important considerations. To help take the guesswork out of the process and improve your chances of success, follow our comprehensive guide on how to start a business. We’ll walk you through each step of the process, from defining your business idea to registering, launching and growing your business .
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The public often hears about overnight successes because they make for a great headline. However, it’s rarely that simple—they don’t see the years of dreaming, building and positioning before a big public launch. For this reason, remember to focus on your business journey and don’t measure your success against someone else’s.
Consistency Is Key
New business owners tend to feed off their motivation initially but get frustrated when that motivation wanes. This is why it’s essential to create habits and follow routines that power you through when motivation goes away.
Take the Next Step
Some business owners dive in headfirst without looking and make things up as they go along. Then, there are business owners who stay stuck in analysis paralysis and never start. Perhaps you’re a mixture of the two—and that’s right where you need to be. The best way to accomplish any business or personal goal is to write out every possible step it takes to achieve the goal. Then, order those steps by what needs to happen first. Some steps may take minutes while others take a long time. The point is to always take the next step.
Most business advice tells you to monetize what you love, but it misses two other very important elements: it needs to be profitable and something you’re good at. For example, you may love music, but how viable is your business idea if you’re not a great singer or songwriter? Maybe you love making soap and want to open a soap shop in your small town that already has three close by—it won’t be easy to corner the market when you’re creating the same product as other nearby stores.
If you don’t have a firm idea of what your business will entail, ask yourself the following questions:
- What do you love to do?
- What do you hate to do?
- Can you think of something that would make those things easier?
- What are you good at?
- What do others come to you for advice about?
- If you were given ten minutes to give a five-minute speech on any topic, what would it be?
- What’s something you’ve always wanted to do, but lacked resources for?
These questions can lead you to an idea for your business. If you already have an idea, they might help you expand it. Once you have your idea, measure it against whether you’re good at it and if it’s profitable.
Your business idea also doesn’t have to be the next Scrub Daddy or Squatty Potty. Instead, you can take an existing product and improve upon it. You can also sell a digital product so there’s little overhead.
What Kind of Business Should You Start?
Before you choose the type of business to start, there are some key things to consider:
- What type of funding do you have?
- How much time do you have to invest in your business?
- Do you prefer to work from home or at an office or workshop?
- What interests and passions do you have?
- Can you sell information (such as a course), rather than a product?
- What skills or expertise do you have?
- How fast do you need to scale your business?
- What kind of support do you have to start your business?
- Are you partnering with someone else?
- Does the franchise model make more sense to you?
Consider Popular Business Ideas
Not sure what business to start? Consider one of these popular business ideas:
- Start a Franchise
- Start a Blog
- Start an Online Store
- Start a Dropshipping Business
- Start a Cleaning Business
- Start a Bookkeeping Business
- Start a Clothing Business
- Start a Landscaping Business
- Start a Consulting Business
- Start a Photography Business
- Start a Vending Machine Business
Most entrepreneurs spend more time on their products than they do getting to know the competition. If you ever apply for outside funding, the potential lender or partner wants to know: what sets you (or your business idea) apart? If market analysis indicates your product or service is saturated in your area, see if you can think of a different approach. Take housekeeping, for example—rather than general cleaning services, you might specialize in homes with pets or focus on garage cleanups.
Primary Research
The first stage of any competition study is primary research, which entails obtaining data directly from potential customers rather than basing your conclusions on past data. You can use questionnaires, surveys and interviews to learn what consumers want. Surveying friends and family isn’t recommended unless they’re your target market. People who say they’d buy something and people who do are very different. The last thing you want is to take so much stock in what they say, create the product and flop when you try to sell it because all of the people who said they’d buy it don’t because the product isn’t something they’d buy.
Secondary Research
Utilize existing sources of information, such as census data, to gather information when you do secondary research. The current data may be studied, compiled and analyzed in various ways that are appropriate for your needs but it may not be as detailed as primary research.
Conduct a SWOT Analysis
SWOT stands for strengths, weaknesses, opportunities and threats. Conducting a SWOT analysis allows you to look at the facts about how your product or idea might perform if taken to market, and it can also help you make decisions about the direction of your idea. Your business idea might have some weaknesses that you hadn’t considered or there may be some opportunities to improve on a competitor’s product.
Asking pertinent questions during a SWOT analysis can help you identify and address weaknesses before they tank your new business.
A business plan is a dynamic document that serves as a roadmap for establishing a new business. This document makes it simple for potential investors, financial institutions and company management to understand and absorb. Even if you intend to self-finance, a business plan can help you flesh out your idea and spot potential problems. When writing a well-rounded business plan, include the following sections:
- Executive summary: The executive summary should be the first item in the business plan, but it should be written last. It describes the proposed new business and highlights the goals of the company and the methods to achieve them.
- Company description: The company description covers what problems your product or service solves and why your business or idea is best. For example, maybe your background is in molecular engineering, and you’ve used that background to create a new type of athletic wear—you have the proper credentials to make the best material.
- Market analysis: This section of the business plan analyzes how well a company is positioned against its competitors. The market analysis should include target market, segmentation analysis, market size, growth rate, trends and a competitive environment assessment.
- Organization and structure: Write about the type of business organization you expect, what risk management strategies you propose and who will staff the management team. What are their qualifications? Will your business be a single-member limited liability company (LLC) or a corporation ?
- Mission and goals: This section should contain a brief mission statement and detail what the business wishes to accomplish and the steps to get there. These goals should be SMART (specific, measurable, action-orientated, realistic and time-bound).
- Products or services: This section describes how your business will operate. It includes what products you’ll offer to consumers at the beginning of the business, how they compare to existing competitors, how much your products cost, who will be responsible for creating the products, how you’ll source materials and how much they cost to make.
- Background summary: This portion of the business plan is the most time-consuming to write. Compile and summarize any data, articles and research studies on trends that could positively and negatively affect your business or industry.
- Marketing plan: The marketing plan identifies the characteristics of your product or service, summarizes the SWOT analysis and analyzes competitors. It also discusses how you’ll promote your business, how much money will be spent on marketing and how long the campaign is expected to last.
- Financial plan: The financial plan is perhaps the core of the business plan because, without money, the business will not move forward. Include a proposed budget in your financial plan along with projected financial statements, such as an income statement, a balance sheet and a statement of cash flows. Usually, five years of projected financial statements are acceptable. This section is also where you should include your funding request if you’re looking for outside funding.
Learn more: Download our free simple business plan template .
Come Up With an Exit Strategy
An exit strategy is important for any business that is seeking funding because it outlines how you’ll sell the company or transfer ownership if you decide to retire or move on to other projects. An exit strategy also allows you to get the most value out of your business when it’s time to sell. There are a few different options for exiting a business, and the best option for you depends on your goals and circumstances.
The most common exit strategies are:
- Selling the business to another party
- Passing the business down to family members
- Liquidating the business assets
- Closing the doors and walking away
Develop a Scalable Business Model
As your small business grows, it’s important to have a scalable business model so that you can accommodate additional customers without incurring additional costs. A scalable business model is one that can be replicated easily to serve more customers without a significant increase in expenses.
Some common scalable business models are:
- Subscription-based businesses
- Businesses that sell digital products
- Franchise businesses
- Network marketing businesses
Start Planning for Taxes
One of the most important things to do when starting a small business is to start planning for taxes. Taxes can be complex, and there are several different types of taxes you may be liable for, including income tax, self-employment tax, sales tax and property tax. Depending on the type of business you’re operating, you may also be required to pay other taxes, such as payroll tax or unemployment tax.
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When structuring your business, it’s essential to consider how each structure impacts the amount of taxes you owe, daily operations and whether your personal assets are at risk.
An LLC limits your personal liability for business debts. LLCs can be owned by one or more people or companies and must include a registered agent . These owners are referred to as members.
- LLCs offer liability protection for the owners
- They’re one of the easiest business entities to set up
- You can have a single-member LLC
- You may be required to file additional paperwork with your state on a regular basis
- LLCs can’t issue stock
- You’ll need to pay annual filing fees to your state
Limited Liability Partnership (LLP)
An LLP is similar to an LLC but is typically used for licensed business professionals such as an attorney or accountant. These arrangements require a partnership agreement.
- Partners have limited liability for the debts and actions of the LLP
- LLPs are easy to form and don’t require much paperwork
- There’s no limit to the number of partners in an LLP
- Partners are required to actively take part in the business
- LLPs can’t issue stock
- All partners are personally liable for any malpractice claims against the business
Sole Proprietorship
If you start a solo business, you might consider a sole proprietorship . The company and the owner, for legal and tax purposes, are considered the same. The business owner assumes liability for the business. So, if the business fails, the owner is personally and financially responsible for all business debts.
- Sole proprietorships are easy to form
- There’s no need to file additional paperwork with your state
- You’re in complete control of the business
- You’re personally liable for all business debts
- It can be difficult to raise money for a sole proprietorship
- The business may have a limited lifespan
Corporation
A corporation limits your personal liability for business debts just as an LLC does. A corporation can be taxed as a C corporation (C-corp) or an S corporation (S-corp). S-corp status offers pass-through taxation to small corporations that meet certain IRS requirements. Larger companies and startups hoping to attract venture capital are usually taxed as C-corps.
- Corporations offer liability protection for the owners
- The life span of a corporation is not limited
- A corporation can have an unlimited number of shareholders
- Corporations are subject to double taxation
- They’re more expensive and complicated to set up than other business structures
- The shareholders may have limited liability
Before you decide on a business structure, discuss your situation with a small business accountant and possibly an attorney, as each business type has different tax treatments that could affect your bottom line.
Helpful Resources
- How To Set Up an LLC in 7 Steps
- How To Start a Sole Proprietorship
- How To Start a Corporation
- How To Start a Nonprofit
- How To Start a 501(c)(3)
There are several legal issues to address when starting a business after choosing the business structure. The following is a good checklist of items to consider when establishing your business:
Choose Your Business Name
Make it memorable but not too difficult. Choose the same domain name, if available, to establish your internet presence. A business name cannot be the same as another registered company in your state, nor can it infringe on another trademark or service mark that is already registered with the United States Patent and Trademark Office (USPTO).
Business Name vs. DBA
There are business names, and then there are fictitious business names known as “Doing Business As” or DBA. You may need to file a DBA if you’re operating under a name that’s different from the legal name of your business. For example, “Mike’s Bike Shop” is doing business as “Mike’s Bikes.” The legal name of the business is “Mike’s Bike Shop,” and “Mike’s Bikes” is the DBA.
You may need to file a DBA with your state, county or city government offices. The benefits of a DBA include:
- It can help you open a business bank account under your business name
- A DBA can be used as a “trade name” to brand your products or services
- A DBA can be used to get a business license
Register Your Business and Obtain an EIN
You’ll officially create a corporation, LLC or other business entity by filing forms with your state’s business agency―usually the Secretary of State. As part of this process, you’ll need to choose a registered agent to accept legal documents on behalf of your business. You’ll also pay a filing fee. The state will send you a certificate that you can use to apply for licenses, a tax identification number (TIN) and business bank accounts.
Next, apply for an employer identification number (EIN) . All businesses, other than sole proprietorships with no employees, must have a federal employer identification number. Submit your application to the IRS and you’ll typically receive your number in minutes.
Get Appropriate Licenses and Permits
Legal requirements are determined by your industry and jurisdiction. Most businesses need a mixture of local, state and federal licenses to operate. Check with your local government office (and even an attorney) for licensing information tailored to your area.
- Best LLC Services
- How To Register a Business Name
- How To Register a DBA
- How To Get an EIN for an LLC
- How To Get a Business License
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Open a Business Bank Account
Keep your business and personal finances separate. Here’s how to choose a business checking account —and why separate business accounts are essential. When you open a business bank account, you’ll need to provide your business name and your business tax identification number (EIN). This business bank account can be used for your business transactions, such as paying suppliers or invoicing customers. Most times, a bank will require a separate business bank account to issue a business loan or line of credit.
Hire a Bookkeeper or Get Accounting Software
If you sell a product, you need an inventory function in your accounting software to manage and track inventory. The software should have ledger and journal entries and the ability to generate financial statements.
Some software programs double as bookkeeping tools. These often include features such as check writing and managing receivables and payables. You can also use this software to track your income and expenses, generate invoices, run reports and calculate taxes.
There are many bookkeeping services available that can do all of this for you, and more. These services can be accessed online from any computer or mobile device and often include features such as bank reconciliation and invoicing. Check out the best accounting software for small business, or see if you want to handle the bookkeeping yourself.
Determine Your Break-Even Point
Before you fund your business, you must get an idea of your startup costs. To determine these, make a list of all the physical supplies you need, estimate the cost of any professional services you will require, determine the price of any licenses or permits required to operate and calculate the cost of office space or other real estate. Add in the costs of payroll and benefits, if applicable.
Businesses can take years to turn a profit, so it’s better to overestimate the startup costs and have too much money than too little. Many experts recommend having enough cash on hand to cover six months of operating expenses.
When you know how much you need to get started with your business, you need to know the point at which your business makes money. This figure is your break-even point.
In contrast, the contribution margin = total sales revenue – cost to make product
For example, let’s say you’re starting a small business that sells miniature birdhouses for fairy gardens. You have determined that it will cost you $500 in startup costs. Your variable costs are $0.40 per birdhouse produced, and you sell them for $1.50 each.
Let’s write these out so it’s easy to follow:
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Ecommerce Business Plan Examples 1. Maple Ecommerce Plan. This sample plan, provided on LinkedIn, is for a fictional company called Maple, an online store that sells exclusive Apple products. Maple's sample plan is great because it provides easy-to-follow charts and graphics while highlighting the most important information.
Ecommerce Business Plan Example. Below is an example business plan that we've written for a fictional cookware business. You can see how it breaks down the most important parts of a business - overall business model, competitive advantages, messaging guidelines, target audiences, budgets, key personnel - in a highly summarized, accessible format.
Why You Should Create a Business Plan. We know that starting an ecommerce business is exciting, and it can be tempting to jump right in without constructing a business plan. READ: PLEASE DON'T DO THIS. If you haven't put your ideas, questions and concerns on paper, then you haven't given your business model enough thought.. Taking the time to write a business plan might seem like a lot ...
7 business plan examples: section by section. The business plan examples in this article follow this template: Executive summary. An introductory overview of your business. Company description. A more in-depth and detailed description of your business and why it exists. Market analysis.
Define their role, responsibility, experience, expertise, and achievements to prove their suitability in your organization. Outline the organizational structure of your online store and explain how these people will be responsible for the smooth functioning of your business. 8. Outline your operational plan.
Use our online shopping website business plan example created using Upmetrics business plan software to start writing your business plan in no time. Before you start writing your business plan for your new online shopping website, spend as much time as you can reading through some examples of clothing, apparel, or online store business plans. ...
Executive Summary. Every business plan needs an executive summary. Usually, you write the summary last, after you've fleshed out all the details of your plan. The executive summary isn't a repeat of the full plan—it's really just a brief outline that should be 1-2 pages at the most. When you're getting introductions to investors, you ...
Writing an eCommerce business plan is one of the first steps you should take if you're thinking about starting an online business. Whether you're opening an online-only shop or adding an eCommerce component to your brick and mortar store for an omnichannel retail experience, there's never been a better time to sell online.. The numbers don't lie: since 2014, the number of digital ...
Our free business plan template includes seven key elements typically found in the traditional business plan format: 1. Executive summary. This is a one-page summary of your whole plan, typically written after the rest of the plan is completed. The description section of your executive summary will also cover your management team, business ...
When starting an online shopping platform or e-commerce business, it's important to have a solid plan in place. ClickUp's Business Plan Template for Online Shopping provides all the necessary elements: Custom Statuses: Use statuses like Complete, In Progress, Needs Revision, and To Do to track the progress of each section of your business plan.
There are plenty of benefits to creating a comprehensive business plan for your online store: Gaining a deeper understanding of your business - your blockers, biggest assets, and most lucrative opportunities.; Understanding the state of the market, and where you want to position your ecommerce store within it.; Planning for what's ahead - getting to grips with industry trends, and how ...
Step 1: Write an Executive Summary. Your executive summary is the first thing that will be presented in your online store business plan. As the name implies, it acts as a summary for the entirety of your business plan, with high-level information laid out for readers to easily peruse. The importance of a concise and informative executive ...
Initiating an eCommerce business involves several steps. Begin by conducting market research, selecting a niche, creating a business plan, registering your business, setting up an online store, sourcing or creating products, implementing secure payment options, and establishing a marketing strategy.
In your business plan, document how you will create a unique brand identity that sets your online boutique apart from competitors. This includes developing a memorable brand name, logo, and tagline, as well as defining your brand's values, voice, and visual style. Many stores offer customer retention incentives like loyalty programs.
Planning. Writing down a description and the concept of your online store will give you a clue about how much time and money will you need, what is the scope of your company and what kind of resources will be needed from day one. Idea evaluation. Writing a business plan will also help you decide whether your concept has a chance to achieve success.
Finalize business plan — May 1, 2023. Secure funding — June 1, 2023. Launch website and social media channels — July 1, 2023. Procure initial inventory — July 15, 2023. Start sales — August 1, 2023. Achieve break-even point — December 2023. Expand product range — March 2024. Launch a loyalty program — June 2024.
Point 2: Your Business Description. Describe your business from your own point of view and discuss how you plan to grow. Explain where your profits will come from. Explain what kinds of customers you're going to target and how your products or services are going to help them specifically.
Write your business plan with Upmetrics. A business plan software like Upmetrics is the best way to draft your business plan. This incredible tool comes with step-by-step instructions, customizable templates, and an extensive library of 400+ sample business plans to help you get started.. So, whether starting an online boutique or planning to grow an existing one, Upmetrics is the tool you ...
Definition Of A Business Plan. A business plan is a document that describes a company, its products or services, how it will make a profit, its leadership and human resource, finance, operation model, and other details critical to its success. A great business plan helps companies set goals and strategies to achieve them and introduce them to ...
Tips on Writing a Business Plan. 1. Be clear and concise: Keep your language simple and straightforward. Avoid jargon and overly technical terms. A clear and concise business plan is easier for investors and stakeholders to understand and demonstrates your ability to communicate effectively. 2.
A retail business plan includes an executive summary, market analysis, business description, organization and management structure, details of product or service offerings, marketing and sales strategy, financial projections and an appendix. It's a structured document that outlines your business goals and your financial expectations.
Whether you're an experienced entrepreneur or new to the retail industry, this guide, complete with a business plan example, lays the groundwork for turning your fashion store business concept into reality. Let's dive in! The Plan. Our fashion store business plan is structured to cover all essential aspects needed for a comprehensive strategy.
Identify a niche market, conduct competitor analysis, and create a business plan. Choose a Business Model. Decide whether to operate as B2C, B2B, C2C, or C2B based on target market and goals. Register Your Business. Choose a business name, register it, and obtain necessary licenses and permits. Select an E-commerce Platform. Choose a platform ...
Learn more: Download our free simple business plan template. Come Up With an Exit Strategy. ... For example, "Mike's Bike Shop" is doing business as "Mike's Bikes." The legal name of ...
Use it to guide your marketing strategy, tweaking the template to meet your business needs. Download the template now. Types of marketing plans Digital marketing plan. A digital marketing plan is a specific type of marketing plan that revolves solely around online channels like social media, email, and search engines.
Next, we'll create a template for our membership page. To do this, we'll need to use the Theme Builder, along with MemberPress shortcodes, to display the content. Navigate to Divi > Theme Builder and click the Add New Template button. Click Build New Template. Next, scroll down, select All Memberships, and click the Create Template button.
A business plan serves as a guide, leading you through each stage of your venture. It helps you define your goals, clarify your strategies, and identify the resources needed to succeed. Whether you are looking for funding, attracting investors, or developing a marketing strategy, a clear and detailed plan is essential.
Children's Website Business Plan. Cigar Manufacturing Business Plan. E-commerce Internet Business Plan. E-Commerce Retailer Business Plan. E-Commerce Start-Up Business Plan. Ecommerce Fabric Store Business Plan. Fish Breeder Business Plan. Home, Garden Gifts Online Business Plan. Horse Reseller Business Plan.
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