choosing a topic in research

How To Choose A Research Topic

Step-By-Step Tutorial With Examples + Free Topic Evaluator

By: Derek Jansen (MBA) | Expert Reviewer: Dr Eunice Rautenbach | April 2024

Choosing the right research topic is likely the  most important decision you’ll make on your dissertation or thesis journey. To make the right choice, you need to take a systematic approach and evaluate each of your candidate ideas across a consistent set of criteria. In this tutorial, we’ll unpack five essential criteria that will help you evaluate your prospective research ideas and choose a winner.

Overview: The “Big 5” Key Criteria

• Topic originality or novelty
• Value and significance
• Access to data and equipment
• Time limitations and implications
• Ethical requirements and constraints

Criterion #1: Originality & Novelty

As we’ve discussed extensively on this blog, originality in a research topic is essential. In other words, you need a clear research gap . The uniqueness of your topic determines its contribution to the field and its potential to stand out in the academic community. So, for each of your prospective topics, ask yourself the following questions:

• What research gap and research problem am I filling?
• Does my topic offer new insights?
• Am I combining existing ideas in a unique way?
• Am I taking a unique methodological approach?

To objectively evaluate the originality of each of your topic candidates, rate them on these aspects. This process will not only help in choosing a topic that stands out, but also one that can capture the interest of your audience and possibly contribute significantly to the field of study – which brings us to our next criterion.

Criterion #2: Value & Significance

Next, you’ll need to assess the value and significance of each prospective topic. To do this, you’ll need to ask some hard questions.

• Why is it important to explore these research questions?
• Who stands to benefit from this study?
• How will they benefit, specifically?

By clearly understanding and outlining the significance of each potential topic, you’ll not only be justifying your final choice – you’ll essentially be laying the groundwork for a persuasive research proposal , which is equally important.

Criterion #3: Access to Data & Equipment

Naturally, access to relevant data and equipment is crucial for the success of your research project. So, for each of your prospective topic ideas, you’ll need to evaluate whether you have the necessary resources to collect data and conduct your study.

Here are some questions to ask for each potential topic:

• Will I be able to access the sample of interest (e.g., people, animals, etc.)?
• Do I have (or can I get) access to the required equipment, at the time that I need it?
• Are there costs associated with any of this? If so, what are they?

Keep in mind that getting access to certain types of data may also require special permissions and legalities, especially if your topic involves vulnerable groups (patients, youths, etc.). You may also need to adhere to specific data protection laws, depending on the country. So, be sure to evaluate these aspects thoroughly for each topic. Overlooking any of these can lead to significant complications down the line.

Criterion #4: Time Requirements & Implications

Naturally, having a realistic timeline for each potential research idea is crucial. So, consider the scope of each potential topic and estimate how long each phase of the research will take — from literature review to data collection and analysis, to writing and revisions. Underestimating the time needed for a research project is extremely common , so it’s important to include buffer time for unforeseen delays.

Remember, efficient time management is not just about the duration but also about the timing . For example, if your research involves fieldwork, there may specific times of the year when this is most doable (or not doable at all).  So, be sure to consider both time and timing for each of your prospective topics.

Criterion #5: Ethical Compliance

Failing to adhere to your university’s research ethics policy is a surefire way to get your proposal rejected . So, you’ll need to evaluate each topic for potential ethical issues, especially if your research involves human subjects, sensitive data, or has any potential environmental impact.

Remember that ethical compliance is not just a formality – it’s a responsibility to ensure the integrity and social responsibility of your research. Topics that pose significant ethical challenges are typically the first to be rejected, so you need to take this seriously. It’s also useful to keep in mind that some topics are more “ethically sensitive” than others , which usually means that they’ll require multiple levels of approval. Ideally, you want to avoid this additional admin, so mark down any prospective topics that fall into an ethical “grey zone”.

If you’re unsure about the details of your university’s ethics policy, ask for a copy or speak directly to your course coordinator. Don’t make any assumptions when it comes to research ethics!

Key Takeaways

In this post, we’ve explored how to choose a research topic using a systematic approach. To recap, the “Big 5” assessment criteria include:

• Topic originality and novelty
• Time requirements
• Ethical compliance

Be sure to grab a copy of our free research topic evaluator sheet here to fast-track your topic selection process. If you need hands-on help finding and refining a high-quality research topic for your dissertation or thesis, you can also check out our private coaching service .

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How to Select a Research Topic: A Step-by-Step Guide (2021)

by  Antony W

September 15, 2021

Learning how to select a research topic can be the difference between failing your assignment and writing a comprehensive research paper. That’s why in this guide we’ll teach you how to select a research topic step-by-step.

You don’t need this guide if your professor has already given you a list of topics to consider for your assignment . You can skip to our guide on how to write a research paper .

If they have left it up to you to choose a topic to investigate, which they must approve before you start working on your research study, we suggest that you read the process shared in this post.

Choosing a topic after finding your research problem is important because:

• The topic guides your research and gives you a mean to not only arrive at other interesting topics but also direct you to discover new knowledge
• The topic you choose will govern what you say and ensures you keep a logical flow of information.

Picking a topic for a research paper can be challenging and sometimes intimidating, but it’s not impossible. In the following section, we show you how to choose the best research topic that your instructor can approve after the first review.

How to Select a Research Topic 

Below are four steps to follow to find the most suitable topic for your research paper assignment:

Step 1: Consider a Topic that Interests You 

If your professor has asked you to choose a topic for your research paper, it means you can choose just about any subject to focus on in your area of study. A significant first step to take is to consider topics that interest you.

An interesting topic should meet two very important conditions.

First, it should be concise. The topic you choose should not be too broad or two narrow. Rather, it should be something focused on a specific issue. Second, the topic should allow you to find enough sources to cite in the research stage of your assignment.

The best way to determine if the research topic is interesting is to do some free writing for about 10 minutes. As you free write, think about the number of questions that people ask about the topic and try to consider why they’re important. These questions are important because they will make the research stage easier for you.

You’ll probably have a long list of interesting topics to consider for your research assignment. That’s a good first step because it means your options aren’t limited. However, you need to narrow down to only one topic for the assignment, so it’s time to start brainstorming.

Step 2: Brainstorm Your Topics 

You aren’t doing research at this stage yet. You are only trying to make considerations to determine which topic will suit your research assignment.

The brainstorming stage isn’t difficult at all. It should take only a couple of hours or a few days depending on how you approach.

We recommend talking to your professor, classmates, and friends about the topics that you’ve picked and ask for their opinion. Expect mixed opinions from this audience and then consider the topics that make the most sense. Note what topics picked their interest the most and put them on top of the list.

You’ll end up removing some topics from your initial list after brainstorming, and that’s completely fine. The goal here is to end up with a topic that interests you as well as your readers.

Step 3: Define Your Topics 

Check once again to make sure that your topic is a subject that you can easily define. You want to make sure the topic isn’t too broad or too narrow.

Often, a broad topic presents overwhelming amount of information, which makes it difficult to write a comprehensive research paper. A narrow topic, on the other hand, means you’ll find very little information, and therefore it can be difficult to do your assignment.

The length of the research paper, as stated in the assignment brief, should guide your topic selection.

Narrow down your list to topics that are:

• Broad enough to allows you to find enough scholarly articles and journals for reference
• Narrow enough to fit within the expected word count and the scope of the research

Topics that meet these two conditions should be easy to work on as they easily fit within the constraints of the research assignment.

Step 4: Read Background Information of Selected Topics  

You probably have two or three topics by the time you get to this step. Now it’s time to read the background information on the topics to decide which topic to work on.

This step is important because it gives you a clear overview of the topic, enabling you to see how it relates to broader, narrower, and related concepts. Preliminary research also helps you to find keywords commonly used to describe the topic, which may be useful in further research.

It’s important to note how easy or difficult it is to find information on the topic.

Look at different sources of information to be sure you can find enough references for the topic. Such periodic indexes scan journals, newspaper articles, and magazines to find the information you’re looking for. You can even use web search engines. Google and Bing are currently that best options to consider because they make it easy for searchers to find relevant information on scholarly topics.

If you’re having a hard time to find references for a topic that you’ve so far considered for your research paper, skip it and go to the next one. Doing so will go a long way to ensure you have the right topic to work on from start to finish.

Get Research Paper Writing Help 

If you’ve found your research topic but you feel so stuck that you can’t proceed with the assignment without some assistance, we are here to help. With our research paper writing service ,  we can help you handle the assignment within the shortest time possible.

We will research your topic, develop a research question, outline the project, and help you with writing. We also get you involved in the process, allowing you to track the progress of your order until the delivery stage.

About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

Research Process: An Overview: Choosing a Topic

• Choosing a Topic
• Refining Your Topic
• Finding Information
• Evaluating Your Sources
• Database Searching
• APA Citation This link opens in a new window
• Topic selection
• Brainstorm Questions
• Tip: Keywords
• Finding Topic Ideas Online

Read Background Information

Tip: keywords.

Keywords are the main terms that describe your research question or topic.   Keep track of these words so you can use them when searching for books and articles.

• Identify the main concepts in your research question. Typically there should only be two or three main concepts.
• Look for keywords that best describe these concepts.
• You can look for keywords when reading background information or encyclopedia articles on your topic
• Use a thesaurus, your textbook and subject headings in databases to find different keywords.

Related Research Guides

APA Citation

Click through the tabs to learn the basics, find examples, and watch video tutorials.

English Writing Skills

This guide supports academic and business writing, including a basic review of grammar fundamentals, writing guides, video tutorials on business writing, and resources for the TOEFL, IELTS, and PTE exams.

Getting Started

Topic selection.

Choosing your topic is the first step in the research process. Be aware that selecting a good topic may not be easy. It must be narrow and focused enough to be interesting, yet broad enough to find adequate information. 

For help getting started on the writing process go to the  GGU Online Writing Lab (Writing tutor) where you can set up and appointment with a writing tutor.

#1 Research ti p:  Pick a topic that interests you.  You are going to live with this topic for weeks while you research, read, and write your assignment. Choose something that will hold your interest and that you might even be excited about. Your attitude towards your topic will come across in your writing or presentation!

Brainstorming  is a technique you can use to help you generate ideas. Below are brainstorming exercises and resources to help you come up with research topic ideas. 

Brainstorming Topic Ideas

Ask yourself the following questions to help you generate topic ideas:.

• Do you have a strong opinion on a current social or political controversy?
• Did you read or see a news story recently that has interested you?
• Do you have a personal issue, problem or interest that you would like to know more about?
• Is there an aspect of one of your classes that you would like to learn more about?

Finding Topic Ideas

Topic ideas.

Try the resources below to help you get ideas for possible research topics:

• CQ Researcher This link opens in a new window Coverage of the most important issues and controversies of the day, including pro-con analysis. Help Video
• Google News This site provides national and international news on a variety of subjects gathered from over 4,000 sources.
• Article & News Databases Use the Library's Articles and News databases to browse contents of current magazines and newspapers. If you do not know how to browse current issues ask a librarian for help.

Background Information

Read an encyclopedia article on the top two or three topics you are considering. Reading a broad summary enables you to get an overview of the topic and see how your idea relates to broader, narrower, and related issues. If you cant find an article on your topic, ask a librarian for help.

• Gale eBooks This link opens in a new window The Gale Virtual Reference Library contains several business focused encyclopedias such as The Encyclopedia of Management and The Encyclopedia of Emerging Industries which may provide background information on possible topics.
• Article & News Databases Use the Library's Articles and News databases to search for brief articles on your topic ideas.
• SAGE Knowledge This link opens in a new window Hundreds of encyclopedias and handbooks on key topics in the social and behavioral sciences. User Guide

• SAGE Research Methods This link opens in a new window

Ask A Librarian

Email questions to [email protected] . 

Available during normal business hours.

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• Next: Refining Your Topic >>
• Last Updated: Apr 17, 2024 1:45 PM
• URL: https://ggu.libguides.com/research

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Choosing a Research Topic

• Starting Points

Where to Find Ideas

Persuasive paper assignments, dissertations and theses.

• From Idea to Search
• Make It Manageable

If you are starting a research project and would like some help choosing the best topic, this guide is for you.  Start by asking yourself these questions:

What does your instructor require? What interests you? What information sources can support your research? What is doable in the time you have?

While keeping these questions in mind, find suggestions in this guide to select a topic, turn that topic into a database search, and make your research manageable.  You will also find more information in our About the Research Process guide.

Whether your instructor has given a range of possible topics to you or you have to come up with a topic on your own, you could benefit from these activities:  

Consult Course Materials If a reading, film, or other resource is selected by your instructor, the subject of it is important to the course. You can often find inspiration for a paper in these materials.

• Is a broad topic presented?  You can focus on a specific aspect of that topic.  For example, if your class viewed a film on poverty in the United States, you could look at poverty in a specific city or explore how poverty affects Americans of a specific gender, ethnic group, or age range.
• Are experts presented, quoted, or cited?  Look up their work in BU Libraries Search or Google Scholar .

Use Background Sources If you've identified one or more topics you'd like to investigate further, look them up in an encyclopedia, handbook, or other background information source.  Here are some good places to start.

• Britannica Academic This link opens in a new window Online version of Encyclopædia Britannica along Merriam-Webster’s Collegiate Dictionary and Thesaurus, magazines and periodicals and other reference sources.
• Oxford Reference This link opens in a new window Published by Oxford University Press, it is a fully-indexed, cross-searchable database containing dictionaries, language reference and subject reference works.

Explore the Scholarly Literature Ask your instructor or a librarian to guide you to the top journals in the field you're studying.  Scanning the tables of contents within these journals will provide some inspiration for your research project.  As a bonus, each of the articles in these journals will have a bibliography that will lead you to related articles, books, and other materials.

Ask a Librarian We are here to help you!  You can request a consultation or contact us by email or through our chat service .  We can help you identify what interests you, where to find more about it, and how to narrow the topic to something manageable in the time you have.

If your assignment entails persuading a reader to adopt a position, you can conduct your research in the same way you would with any other research project. The biggest mistake you can make, however, is choosing a position before you start your research.   Instead, the information you consult should inform your position.  Researching before choosing a position is also much easier; you will be able to explore all sides of a topic rather than limiting yourself to one.

If you would like examples of debates on controversial topics, try these resources:

• CQ Researcher This link opens in a new window Covers the most current and controversial issues of the day with summaries, pros and cons, bibliographies and more. Provides reporting and analysis on issues in the news, including coverage of issues relating to health, social trends, criminal justice, international affairs, education, the environment, technology, and the economy.
• New York Times: Room for Debate Selections from the New York Times' opinion pages.
• ProCon.org Created by Britannica, this site exposes readers to two sides of timely arguments. Each article includes a bibliography of suggested resources.

If you are writing a dissertation or thesis, you will find more specialized information at our Guide for Writers of Theses and Dissertations .

If you would like to find published dissertations and theses, please use this database:

This database contains indexing and abstracts of American doctoral dissertations accepted at accredited institutions since 1861 and a selection from other countries. Masters theses are included selectively. Date coverage: full text 1997 - present; abstracts 1980 - present; indexing 1861 - present.

• Next: From Idea to Search >>
• Last Updated: May 9, 2024 10:27 AM
• URL: https://library.bu.edu/choosing-a-topic

University Library, University of Illinois at Urbana-Champaign

How to Choose a Topic: Overview

• Finding research topic ideas
• Focusing a broad topic

Struggling to figure out what to write on? Ask your instructor! Talk your topic over with them and figure out if you should broaden or narrow your focus, and if you have answered enough of the "Ws" to formulate a research question or thesis. 

Need help with your research? Ask A Librarian !

A UGL Quick Guide: How to Choose a Topic

Starting points.

When choosing a topic to research, there are a few key aspects to keep in mind:

• Pick a topic you are interested in. If you aren't interested in it, you probably won't get very far in the research process.
• Pick a topic that is of interest within your class. What is a recurring theme or topic in your class? How has a reading been fundamental for your thinking? Try to connect with something that you think you can either go deeper into, or take further.

Broad vs. Narrow

• It can be tempting to pick a topic that is broad and seems easy to research. Keep in mind that sometimes these broad topics come with hidden pitfalls, and can be difficult to research due to the amount of information about them.
• If you narrow down your topic too far, you may have a problem finding sources during your research. Try to make sure that your topic is broad enough to do research on.
• To strike a happy medium between broad and narrow, try picking a specific angle, section, or aspect of a broad topic, or looking at how a narrow topic is influenced by other factors, or how it influences other factors in your field.
• Start early by talking with friends, professors and T.A.'s, and librarians. Speaking with others can help clarify your questions, and provide direction.

The "W" Questions

• Who   Who are you talking about? Why should the reader know about them? Also, who is publishing the articles you are looking at? Who is doing the research on your topic?
• Where   Where is your topic being researched? Where is your topic relevant? Where are people talking about your topic? Are there specific places where your topic takes place or influences?
• When   When is your assignment due? When did the majority of research on your topic get published (especially important in the sciences)? Are you in a position to compare historical and contemporary information?
• Why   Why is your topic being researched? Is it an important, urgent issue? Why do you like your topic? Why do you want to do research on it? What about it is interesting to you?
• How   How are you going to do your research? How will you phrase your thesis or research question? How will you focus your topic?

Subject Guide

• Next: Finding research topic ideas >>
• Last Updated: Jul 29, 2022 8:05 AM
• URL: https://guides.library.illinois.edu/choosetopic

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Research 101 (A How-to Guide): Step 1. Choose a topic

• Step 1. Choose a topic
• Step 2. Get background information
• Step 3. Create a search strategy
• Step 4. Find books and e-books
• Step 5. Find articles
• Step 6. Evaluate your sources
• Step 7. Cite your sources

Step 1. Choose a Topic

Choosing an interesting research topic can be challenging.  This video tutorial will help you select and properly scope your topic by employing questioning, free writing, and mind mapping techniques so that you can formulate a research question.

Good Sources for Finding a Topic

• CQ Researcher This link opens in a new window Browse the "hot topics" on the right hand side for inspiration.
• 401 Prompts for Argumentative Writing, New York Times Great questions to consider for argumentative essays.
• ProCon.org Facts, news, and thousands of diverse opinions on controversial issues in a pro-con format.
• Room For Debate, New York Times This website, created by editorial staff from the New York Times, explores close to 1,500 news events and other timely issues. Knowledgeable outside contributors provide subject background and readers may contribute their own views. Great help for choosing a topic!
• US News & World Report: Debate Club Pro/Con arguments on current issues.
• Writing Prompts, New York Times New York Times Opinion articles that are geared toward students and invite comment.

Tips for Choosing a Topic

• Choose a topic that interests you!   
• Pick a manageable topic, not too broad, not too narrow. Reading background info can help you choose and limit the scope of your topic.
• Review lecture notes and class readings for ideas.
• Check with your instructor to make sure your topic fits with the assignment.

Picking your topic IS research!

• Developing a Research Question Worksheet

Mind Mapping Tools

Mind mapping, a visual form of brainstorming, is an effective technique for developing a topic.  Here are some free tools to create mind maps.

• Bubbl.us Free account allows you to save 3 mind maps, download as image or HTML, and share with others.
• Coggle Sign in with your Google account to create maps that you can download as PDF or PNG or share with others.
• << Previous: Overview
• Next: Step 2. Get background information >>
• Last Updated: May 28, 2024 8:42 AM
• URL: https://libguides.depaul.edu/research101

A Guide To...The Research Process

Choose a topic, find background information, identify keywords.

• Finding Sources
• Evaluating Sources
• Putting It Together
• Citing Sources This link opens in a new window
• Library Research Help

Research Log

You can use a research log to track your progress while conducting research. View some templates below and use what works for you.

• Research Plan This is a simple research plan where you can write down your topic, identify what types of sources you're looking for, and brainstorm keywords, databases, and search strategies.
• What Will I Need Checklist This checklist includes suggestions for types of sources that you may use in your research. Use this to think about where you're likely to find information on your topic.
• Fillable Research Log Make a copy of this Google Doc to fill out as you conduct your research. This includes a chart to keep track of where you search, what keywords you use, what you find, and any questions that come up.

What is Your Research About?

The first step in the research process is to decide what you are researching. For college assignments, sometimes your topic may be assigned and other times you will be able to choose any topic you'd like. You can also find yourself somewhere in the middle, where your professor will give you a broad topic or guideline for a topic and you’ll be able to choose where to focus your attention. This can be a great opportunity to bring in your own passions and interests and connect them to what you’re learning in your classes.

Be Curious!

Research doesn't have to be (and shouldn't be) boring. If you choose to research something you're curious about, you might find the research process much more interesting and exciting. Remember, research is about learning something new and making new connections and discoveries. If you're interested in your topic, your audience will be too.

Develop Your Research Question(s)

It can be helpful to think of your topic in terms of a question you want to answer. This can move you towards crafting an argument instead of providing a summary or overview of a topic. Think about where information is missing or where there are gaps in your knowledge. What questions do you have about your topic? If you tell a friend about your topic, what questions do they ask? And remember, your research topic doesn't have to be set in stone before you even start researching. It is there to guide you as you discover sources and information.

Once you've chosen a topic and thought of research questions, do some background research here to get a sense of what subjects are associated with your topic. This step can also be done before you form your research questions, since the background information you find may help you identify some questions about the topic. You can use textbooks, encyclopedias, and even web sources like a Google Search or Wikipedia to get an overview of your topic and help identify important information like terminology, names, dates, specific events, and more. These may not be sources you end up citing in your paper, but can give you some background information to narrow down your topic and search terms. 

Databases for Background Research

Below are links to some Library encyclopedias and databases that can help provide an overview of a topic. This is not an exhaustive list - visit our A-Z Databases list and select "Encyclopedias, Dictionaries & More" in the "Database Type" dropdown menu for more.

Biographies of important individuals in United States history.  **Limited to 1 user at a time . Please click "Sign out" and close the website when you are done. 

Biographies of both modern and historic individuals. 

Biographies of important Black Americans. 

Weekly reports focused on "hot topic" issues with summaries, viewpoint essays, and further reading. 

Encyclopaedia Britannica Public Library Edition.

Online encyclopedias, dictionaries and other reference books on all subjects, published by Oxford University Press. 

Keywords are terms we use when searching for information. Searching in a library database is a little different from how you might be used to searching in a search engine like Google. In a search engine, you can type in entire phrases or questions and the algorithm will be able to parse through that to return the results you want. In a database or library search, you need to be more precise. By choosing your keywords strategically, you can maximize your search to make sure you're getting the information you want.

• Example:  What is the impact of social media on teenagers ’ communication skills ? 
• From this research question, the words and phrases "impact," "social media," "teenagers," and "communication skills" are potential keywords.  
• For example, "impact" may also be called "effect," "influence," "outcome," or "result." If you're looking at social media, you may decide to include specific social media sites like Twitter, Instagram, or TikTok.  
• For the term "teenagers," you could also use the terms "youth" or "generation z" if you wanted to be more broad, or "teenage girls," "teenage boys," or "high school students" to get more narrow results.

Keyword Chart

• Keyword Chart Make a copy of this chart to try identifying keywords for your topic. The chart prompts you to think of similar terms, narrower terms, broader terms, and related terms to describe your topic.
• Keyword Chart - Example This is a filled in template of the keyword chart to give an example of how you can use it to brainstorm your keywords.
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• Last Updated: Apr 29, 2024 4:16 PM
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Understanding Research

• Information Sources

Choose a Topic

• Identify Keywords
• Search the Databases
• Evaluate Sources
• Cite Sources This link opens in a new window
• Write and Review This link opens in a new window
• Test Your Knowledge

From Topic to Question

• From Topic to Question (Accessible PDF)

Choosing a Topic

There are several things to think about when selecting a topic:

• First, have you been assigned a topic or are you free to choose a topic?
• Next, how many words or pages do you need to write (or how long does a presentation have to be)?
• Do you need to include specific types of sources in your citations?
• Finally, if you can select your own topic, what are you passionate about or most interested in from the class?

If you still need help choosing your topic, the Academic Success Center can help you understand your assignment and select a topic.

Expand Your Topic

• Exploring related topics or products,
• Comparing or contrasting your topic with another topic,
• Choosing an alternative topic that isn’t as recent.

You can also:

• Consider the time period your topic is covering,
• Look at a larger sample population, or
• Expand the geographic area being discussed. 

Refine Your Topic

If you need to narrow a topic from a broad subject to a specific research question or thesis statement, one of the easiest ways is by asking yourself the 5Ws – who, what, where, when, and why . 

You don't have to answer all the questions, but should answer enough so that your topic is manageable to research and will fit within your assignment length requirement.

Want to try a different way to refine your topic? Check out the From Topic to Question infographic!

• Refining Your Topic with the 5Ws (Accessible PDF)
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Choosing a Research Topic: Home

Picking a research topic.

Choosing a research topic can be one of the most difficult parts of the research process. Watch the video to learn how to pick a relevant and interesting topic.

Choosing a Research Topic

How to choose a research topic.

1. Begin choosing a research topic by reading the assignment description to make sure you understand the assignment requirements. Are there things you can or cannot research? How long is the paper? Are you required to find scholarly sources?

2. Next, you want to identify a topic that you care about. Caring about a topic will result in a better paper and make the process more enjoyable for you. What are you interested in? What issues personally affect you? What are current issues in your field of study?

3. After you have brainstormed several areas you are interested in, an effective way of developing a topic is combining 2-3 of your interests to pick a topic that is unique to you. 

4. After you have identified a topic you care about, conduct an initial search about your topic in a database.

5. Combining your interests with initial research can help you learn more about your topic and the angle you want to pursue.

6. As you continue the research process, it is inevitable that your topic will change or evolve.

• Last Updated: Oct 31, 2022 2:11 PM
• URL: https://libguides.usu.edu/research_topic

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Selecting a Research Topic: Refine your topic

• Refine your topic
• Background information & facts

Narrow your topic's scope

Too much information?  Make your results list more manageable.  Less, but more relevant, information is key.  Here are some options to consider when narrowing the scope of your paper:

• Theoretical approach :  Limit your topic to a particular approach to the issue.  For example, if your topic concerns cloning, examine the theories surrounding of the high rate of failures in animal cloning.
• Aspect or sub-area :  Consider only one piece of the subject.  For example, if your topic is human cloning, investigate government regulation of cloning.
• Time :  Limit the time span you examine.  For example, on a topic in genetics, contrast public attitudes in the 1950's versus the 1990's.
• Population group :  Limit by age, sex, race, occupation, species or ethnic group.  For example, on a topic in genetics, examine specific traits as they affect women over 40 years of age.
• Geographical location :  A geographic analysis can provide a useful means to examine an issue.   For example, if your topic concerns cloning, investigate cloning practices in Europe or the Middle East.

Broaden your topic

Not finding enough information?  Think of related ideas, or read some background information first.  You may not be finding enough information for several reasons, including:

• Your topic is too specific .  Generalize what you are looking for. For example: if your topic is genetic diversity for a specific ethnic group in Ghana, Africa, broaden your topic by generalizing to all ethnic groups in Ghana or in West Africa.
• Your topic is too new for anything substantive to have been written.  If you're researching a recently breaking news event, you are likely to only find information about it in the news media. Be sure to search databases that contain articles from newspapers. If you are not finding enough in the news media, consider changing your topic to one that has been covered more extensively.
• You have not checked enough databases for information .  Search Our Collections to find other databases in your subject area which might cover the topic from a different perspective. Also, use excellent searching techniques to ensure you are getting the most out of every database.
• You are using less common words or too much jargon to describe your topic.  Use a thesaurus to find other terms to represent your topic. When reading background information, note how your topic is expressed in these materials. When you find citations in an article database, see how the topic is expressed by experts in the field.

Once you have a solid topic, formulate your research question or hypothesis and begin finding information.

If you need guidance with topic formulation, Ask Us !  Library staff are happy to help you focus your ideas.

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Research Help

Choosing a topic.

• Library Research

Getting Started

• Developing a Thesis
• Finding Sources
• Interlibrary Loan This link opens in a new window
• Writing and Re-Writing
• Evaluating Sources
• Citing Sources This link opens in a new window
• Data & Statistics
• Using Images
• Additional Resources
• ESL Resources
• College 101
• Primary Sources
• Library Tutorials
• Graduate Studies

Choosing a topic is the first and maybe the most important step of the research and writing process! This step will determine the rest of your steps -- what your thesis statement is, what sources you use, and how to write your paper. So it's important to make sure you choose a strong and engaging topic.

Strategies for finding a topic:

• Look over the index and the article titles in a subject-specific encyclopedia that covers a relevant subject area or discipline. Check out our print collection available in the Information Commons. (Additional sources can be found by searching the catalog for titles in the general collection.)
• Spend some time looking at major journals in your field (look for the white binder in the reading room for a list of current periodicals by subject).
• Browse your subject area in one of our digital reference sources .
• Discuss topic ideas with your instructor or favorite reference librarian!

Good questions to ask yourself when choosing a topic are:

• Is this a topic that interests me?
• Is this a topic that is creative and has not been overdone?
• Is this a topic that is not too broad or too narrow to meet the assignment requirements?

When you pick your topic, it's not set in stone. Picking and adjusting your topic is an integral part of the research process!

How to Develop a Good Research Topic

Need Help Choosing a Topic?

Sometimes it can be difficult to think up a great research topic. Have no fear -- Taylor Library is here to help! Check out these database and websites to get some ideas.

Once you have a topic in mind:

• Consider first the broad subjects that deal with your topic.
• Narrow this down, keeping your topic in mind.
• Focus closer: limit your topic to specifics, such as geography, time, and culture.
• Write down topic phrases; this helps you come up with key words and questions that will help you in your research.
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Choose a Research Topic: Choose a Research Topic

This guide will help you understand how to develop your topic ideas into a manageable research topic.

Terms in this Guide

• Information Literacy:  The set of skills needed to find, retrieve, analyze, and use information.  
• Research Process:  It is a process of multiple deliberate steps in conducting the research work where each step is interlinked with other steps such as starting with a broad topic question to focus on an aspect of it to narrow the research focus to all the way to find and evaluate the reliability of that information.  The most important thing to realize is that this is not a linear process. 

Step 1: Choose a Broad Research Topic

Research is a long process. Try to choose a broad topic that is interesting to you and that fits the assignment parameters set by the professor.

Read through background information in an encyclopedia, dictionary, or database to learn about aspects of the topic that might interest you.

If you are unsure of what topic to start with, review the sources below for ideas.

Step 2: Narrow & Focus Your Topic

If you are getting too many search results, then it is time to limit your topic to a particular approach to the issue!

Consider writing about one of these aspects of your broad topic:

• Theme (a particular opinion, focus, or point of view)
• Timeframe (period, date)
• Place (city, state, region, country, continent)

Step 3. Write a Topic Statement

Now turn your narrow topic into a topic statement by writing it out as a short sentence. This is known as a thesis or topic statement. It expresses the subject and purpose of your paper.

Step 4. Evaluate your Topic Statement

Ask yourself the following questions to evaluate the quality of your topic statement:

• Is this statement interesting enough to spark my own thoughts and opinions?
• What type of information will I need to support the topic statement?
• Is the scope of this topic statement reasonable? Or does it need to be focused even further?
• What sources will have the type of information that I need to answer the research question?
• Can I access these sources? If yes, where can I get the material I need? (textbook, library book, online databases, personal interviews?)
• If yes, it's time to start your project!
• If not, you may need guidance. Talk to your professor, librarian, and/or a Writing, Reading & Language Center tutor if you are unsure.

Research Cycle

Watch this tutorial and practice using the activities / answering questions.

• MC Library's Begin Your Research Tutorial

Check these resources below to learn more about how to develop a manageable research topic and select appropriate source types.

• Identify Different Types of Information Sources by Niyati Pandya Last Updated Oct 9, 2023 654 views this year

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View our  online service hours .

More Research Skills Guides

Want to learn more? View our other research skills guides:

MC Library Research Skills Guides

• Last Updated: Oct 9, 2023 3:06 PM
• URL: https://libguides.montgomerycollege.edu/choose-research-topic

For Library Employees

Choosing a Research Topic

The topic you choose plays a large role in the outcome of your research project. It is likely that your topic will change several times as you progress through the early stages of research, so don't worry if your first few ideas turn into dead ends. Where are you in the process right now?

Getting ideas for your topic

Understand the assignment.

• Are there assigned topics or do you need to develop your own?
• Has your instructor specified what type or how many sources you need?
• What is the scope of the assignment?

Is it a 5-minute presentation or a 15-page paper? Do you need to find everything about the topic or just enough about one area to explain it to someone else? Asking yourself these kinds of questions can help you determine what types of sources you are looking for.

Do you need recent information? Do you need primary sources ? Do you need data sources?

• When is it due?

If the due date is less than a week away, you’ll need to focus on resources that our library has. If you have more time, you’ll be able to request articles and books through Interlibrary Loan.

A good topic is...

• something you are interested in
• appropriate to the requirements of the assignment
• able to be supported by evidence

Ways to look for ideas when brainstorming a topic:

• look over what you’ve read for the course
• talk to your instructor
• talk to your friends
• pay attention to current events, or browse newspapers and magazines

Start looking for sources

Brainstorm search terms.

Make a list of words that describe your topic. In addition to words for broad concepts (e.g. poverty, feminism) consider brainstorming more specific keywords, such as:

Event: an event within the context of your topic. Time: a particular time period connected to your topic. Person or group: an individual or group identified with the topic or particularly affected by it. Place: a region, city or other geographical unit connected to your topic.

Read over background information on your topic using encyclopedias or a specialized dictionary… or Wikipedia, just don’t end your research there.

Use your list to do a few basic keyword searches in the library catalog and one or two databases relevant to your subject to see if your topic can be supported by the available information. Schedule a library lab or stop by the reference desk to ask a librarian where to start looking.

Narrowing your topic

If you’ve found numerous articles or books that are potentially related to your topic and you can’t decide which ones to focus on, it’s time to narrow your topic. Go back to your list of keywords — is there a particular person, place, time period, or event you could use as the focus of your paper?              

Too broad : postcolonial literature in India             Better : postcolonial aspects of the work of Salman Rushdie             Best : postcolonial dynamics of historical representation in Rushdie's Midnight's Children

Be flexible — it is normal to have your topic change as your research progresses. You can never predict what you’re going to find.

Broaden your topic

Before you give up on a topic that really interests you, it’s worth talking to a librarian or your professor to see if there are potential sources you are overlooking or that are hard to find. Sometimes, though, there's just no reliable data on the topic. You might need to broaden it or take a different angle.

Can you expand the concepts you’d like to study?            

Too narrow: women voting for Ross Perot in Poweshiek county Better: success of third parties among Iowa voters

Can you expand the time period or groups of people that you hope to study?

Too narrow: women in Iowa voting for a third party in the 1992 or 1996 election Better: Iowa voters response to Ross Perot in the 1992 or 1996 election

Turn your topic into a research question

After you’ve conducted background research on your topic, it can be helpful to begin expressing it as a specific question.

Idea = Frank Lloyd Wright or modern architecture

Research Question = How has Frank Lloyd Wright influenced modern architecture?

Focused Research Question = What design principles used by Frank Lloyd Wright are common in contemporary homes?

Tracking Down a Citation

Great! The next step is using the citations from your professor to track down the sources. Where are you in the process right now?   I need to:

To determine if your citations are for books, articles or other types of sources, refer to a chart of example citations or use these tools: 

• locate a book using the library catalog
• otherwise, request the book or article through Interlibrary Loan

Deciphering a citation

Before you can find a cited source, you need to understand what the citation is telling you to look for. Is it a book, chapter of a book, journal article, or another type of source like a dissertation or government document? All reliable citations include the same basic information. Different citation styles arrange it in different orders, but here are the things you should be able to find out about a source from its citation:

• Name of the author or authoring organization
• Title of the article or book chapter
• Title of the book or journal in which an article is published
• Date of publication
• Name of the publisher, either a book press or a journal title
• Page numbers of articles or book chapters

The citation might provide more information than this, such indicating whether a source was found in print or online, but these are the basic facts you'll need to track it down. Citations come in different forms depending on where you find them. This is a sample citation of a book as it is found in the bibliography of an article:

Anderson, Benedict. Imagined Communities: Reflections on the Origin and Spread of Nationalism. Rev. ed. New York: Verso, 1991.

This is a citation for the same book as found in a search in the MLA International  Bibliography:  

Imagined Communities: Reflections on the Origin and Spread of Nationalism.

Benedict Anderson.

New York, NY: Verso, 1991. xv, 224 pp.

Although a database citation looks different from an article citation, it should provide you with the same basic information — and enough information for you to determine what type of source this is.

• Author: Benedict Anderson
• Title: Imagined Communities: Reflections on the Origin and Spread of Nationalism
• Date of publication: 1991
• Publisher: Verso

Type of source: Book

How do you know: Only has one title (no separate title for chapter or article), has no volume or issue number, lists a publisher and place of publication rather than a journal title 

Reference Sources

Before you jump into looking for detailed sources on specific aspects of your topic, it can be very helpful to get a lay of the land by doing some background reading in reference sources. Reading an encyclopedia article or other reference source is a quick way to:

• familiarize yourself with the basics of the topic: concepts, controversies, time, and place
• find the names of people who are associated with the topic
• decode some of the jargon associated with the topic
• possibly find additional sources using the bibliography of an article or chapter

  Here are three ways to find background sources:

• use the library catalog , which you can limit to search only books in the reference collection
• use a the Reference or Background Info section of any library subject guide to find reference sources recommended for your topic
• or choose the best electronic reference sources for your topic from our online guide

And here's just a sampling of our electronic reference sources.

• Encyclopedia Britannica
• Oxford English Dictionary
• Oxford Reference Online
• AccessScience
• Oxford Art Online 
• Oxford Music Online

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How to Craft Your Ideal Thesis Research Topic

Table of contents

Catherine Miller

Writing your undergraduate thesis is probably one of the most interesting parts of studying, especially because you get to choose your area of study. But as both a student and a teacher who’s helped countless students develop their research topics, I know this freedom can be just as intimidating as it is liberating.

Fortunately, there’a a step-by-step process you can follow that will help make the whole process a lot easier. In this article, I’ll show you how to choose a unique, specific thesis topic that’s true to your passions and interests, while making a contribution to your field.

Choose a topic that you’re interested in

First things first: double-check with your teachers or supervisor if there are any constraints on your research topic. Once your parameters are clear, it’s time to identify what lights you up — after all, you’re going to be spending a lot of time thinking about it.

Within your field of study, you probably already have some topics that have grabbed your attention more than others. This can be a great place to start. Additionally, consider using the rest of your academic and extra-curricular interests as a source of ideas. At this stage, you only need a broad topic before you narrow it down to a specific question. 

If you’re feeling stuck, here are some things to try:

• Look back through old course notes to remind yourself of topics you previously covered. Do any of these inspire you?
• Talk to potential supervisors about your ideas, as they can point you toward areas you might not have considered.
• Think about the things you enjoy in everyday life — whether that’s cycling, cinema, cooking, or fashion — then consider if there are any overlaps with your field of study.
• Imagine you have been asked to give a presentation or record a podcast in the next three days. What topics would you feel confident discussing?
• Watch a selection of existing lectures or explainer videos, or listen to podcasts by experts in your field. Note which topics you feel curious to explore further.
• Discuss your field of study with teachers friends and family, some with existing knowledge and some without. Which aspects do you enjoy talking about? 

By doing all this, you might uncover some unusual and exciting avenues for research. For example, when writing my Master’s dissertation, I decided to combine my field of study (English teaching methodology) with one of my passions outside work (creative writing). In my undergraduate course, a friend drew on her lived experience of disability to look into the literary portrayal of disability in the ancient world. 

Do your research

Once you’ve chosen your topic of interest, it’s time to dive into research. This is a really important part of this early process because it allows you to:

• See what other people have written about the topic — you don’t want to cover the same old ground as everyone else.
• Gain perspective on the big questions surrounding the topic. 
• Go deeper into the parts that interest you to help you decide where to focus.
• Start building your bibliography and a bank of interesting quotations. 

A great way to start is to visit your library for an introductory book. For example, the “A Very Short Introduction” series from the Oxford University Press provides overviews of a range of themes. Similar types of overviews may have the title “ A Companion to [Subject]” or “[Subject] A Student Companion”. Ask your librarian or teacher if you’re not sure where to begin. 

Your introductory volume can spark ideas for further research, and the bibliography can give you some pointers about where to go next. You can also use keywords to research online via academic sites like JStor or Google Scholar. Check which subscriptions are available via your institution.

At this stage, you may not wish to read every single paper you come across in full — this could take a very long time and not everything will be relevant. Summarizing software like Wordtune could be very useful here.

Just upload a PDF or link to an online article using Wordtune, and it will produce a summary of the whole paper with a list of key points. This helps you to quickly sift through papers to grasp their central ideas and identify which ones to read in full. 

Get Wordtune for free > Get Wordtune for free >

You can also use Wordtune for semantic search. In this case, the tool focuses its summary around your chosen search term, making it even easier to get what you need from the paper.

As you go, make sure you keep organized notes of what you’ve read, including the author and publication information and the page number of any citations you want to use. 

Some people are happy to do this process with pen and paper, but if you prefer a digital method, there are several software options, including Zotero , EndNote , and Mendeley . Your institution may have an existing subscription so check before you sign up.

Narrowing down your thesis research topic

Now you’ve read around the topic, it’s time to narrow down your ideas so you can craft your final question. For example, when it came to my undergraduate thesis, I knew I wanted to write about Ancient Greek religion and I was interested in the topic of goddesses. So, I:

• Did some wide reading around the topic of goddesses
• Learned that the goddess Hera was not as well researched as others and that there were some fascinating aspects I wanted to explore
• Decided (with my supervisor’s support) to focus on her temples in the Argive region of Greece

As part of this process, it can be helpful to consider the “5 Ws”: why, what, who, when, and where, as you move from the bigger picture to something more precise. 

Why did you choose this research topic?

Come back to the reasons you originally chose your theme. What grabbed you? Why is this topic important to you — or to the wider world? In my example, I knew I wanted to write about goddesses because, as a woman, I was interested in how a society in which female lives were often highly controlled dealt with having powerful female deities. My research highlighted Hera as one of the most powerful goddesses, tying into my key interest.

What are some of the big questions about your topic?

During your research, you’ll probably run into the same themes time and time again. Some of the questions that arise may not have been answered yet or might benefit from a fresh look. 

Equally, there may be questions that haven’t yet been asked, especially if you are approaching the topic from a modern perspective or combining research that hasn’t been considered before. This might include taking a post-colonial, feminist, or queer approach to older texts or bringing in research using new scientific methods.

In my example, I knew there were still controversies about why so many temples to the goddess Hera were built in a certain region, and was keen to explore these further.

Who is the research topic relevant to?

Considering the “who” might help you open up new avenues. Is there a particular audience you want to reach? What might they be interested in? Is this a new audience for this field? Are there people out there who might be affected by the outcome of this research — for example, people with a particular medical condition — who might be able to use your conclusions?

Which period will you focus on?

Depending on the nature of your field, you might be able to choose a timeframe, which can help narrow the topic down. For example, you might focus on historical events that took place over a handful of years, look at the impact of a work of literature at a certain point after its publication, or review scientific progress over the last five years. 

With my thesis, I decided to focus on the time when the temples were built rather than considering the hundreds of years for which they have existed, which would have taken me far too long.

Where does your topic relate to?

Place can be another means of narrowing down the topic. For example, consider the impact of your topic on a particular neighborhood, city, or country, rather than trying to process a global question. 

In my example, I chose to focus my research on one area of Greece, where there were lots of temples to Hera. This meant skipping other important locations, but including these would have made the thesis too wide-ranging.

Create an outline and get feedback

Once you have an idea of what you are going to write about, create an outline or summary and get feedback from your teacher(s). It’s okay if you don’t know exactly how you’re going to answer your thesis question yet, but based on your research you should have a rough plan of the key points you want to cover. So, for me, the outline was as follows:

• Context: who was the goddess Hera?
• Overview of her sanctuaries in the Argive region
• Their initial development 
• Political and cultural influences
• The importance of the mythical past

In the final thesis, I took a strong view on why the goddess was so important in this region, but it took more research, writing, and discussion with my supervisor to pin down my argument.

To choose a thesis research topic, find something you’re passionate about, research widely to get the big picture, and then move to a more focused view. Bringing a fresh perspective to a popular theme, finding an underserved audience who could benefit from your research, or answering a controversial question can make your thesis stand out from the crowd.

For tips on how to start writing your thesis, don’t miss our advice on writing a great research abstract and a stellar literature review . And don’t forget that Wordtune can also support you with proofreading, making it even easier to submit a polished thesis.

How do you come up with a research topic for a thesis?

To help you find a thesis topic, speak to your professor, look through your old course notes, think about what you already enjoy in everyday life, talk about your field of study with friends and family, and research podcasts and videos to find a topic that is interesting for you. It’s a good idea to refine your topic so that it’s not too general or broad.  

Do you choose your own thesis topic?

Yes, you usually choose your own thesis topic. You can get help from your professor(s), friends, and family to figure out which research topic is interesting to you. 

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Undergraduate Research

Choosing a topic, developing a research question.

• Planning Your Secondary Research
• Writing a Literature Review
• Designing Your Research & Choosing a Methodology
• Finding Books
• Finding Articles
• Finding Laws & Regulations
• Finding Statistics & Datasets
• Finding Multimedia
• Interlibrary Loan This link opens in a new window
• Evaluating Sources
• Citing & Writing Resources
• UG Research Methods Module This link opens in a new window

For your capstone or other research project, you are required to choose your own topic. Here are some things to keep in mind as you begin to brainstorm a topic:

• Your topic must be academic in nature. 
• Make sure it is something that you like and are interested in. You will be working with this topic and your research question in depth as you complete your capstone project. 

Topics can be found in a number of places, though sometimes it can be difficult to narrow a focus or know where to start. The following are places to look for inspiration: 

• Is there a topic that you would like to study but haven't yet had the chance to do so in one of your classes or one that you haven't had a chance to research in depth? Your capstone project would be a good opportunity to learn!
• Explore the newest online edition of Emerging Trends in the Social and Behavioral Sciences . Simply click on the table of contents to view the latest trends in interdisciplinary research.
• Browse news sources to see what types of topics are being discussed for a starting point. For a list of news sources Bentley Library has access to consult our  Current News Resources   Research Guide .
• Review top journals in a field you are interested in to see what topics other scholars and researchers are focusing on. To identify these journals, use  Cabell's Directories , Ulrichsweb Global Serials Directory ,  and  Journal Citation Reports . 
• Explore some of our library databases by doing searches on a topic to see what information is out there. The following might be especially helpful to get you started:

Each week, the CQ Researcher examines an issue of compelling public interest. All CQ reports include an abstract, chronology, extensive bibliography and notes, and an outlook. A sidebar includes reports related to the latest topic, and the full text of past reports can be searched via the CQ search function or the cumulative index.

Don't forget to keep track of all of the sources you consult along the way in developing your topic and doing preliminary research! Visit this page for some tips on how to keep track of your sources .

Once you have a topic, the next step is to develop a research question. Your advisor will be helping you along the way but here are some things to consider in developing a good research question.

Good research questions are  open-ended , meaning they do not necessarily have a simple yes or no answer and require you to consult a number of sources. Some research questions involve investigating a cause and effect, comparing two or more ideas, or measuring efficacy though there are many different types of questions to be asked.

Brainstorming and doing preliminary research can help you come up with ideas for aspects of your topic you would like to explore further.

If you have a large topic, you may need to narrow your research and question to be more manageable due to time constraints and resources available. One suggestion is to focus on a specific aspect of the topic such as:

• Geographic area
• Population demographic (i.e. age range, sex, ethnicity, profession, etc.)

Keep in mind the reverse can also be true - sometimes you can have a question that is  too  specific that will need to be opened up a bit more to become workable.

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• Last Updated: May 9, 2024 9:22 AM
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• Essay Writing Guides

100+ Marketing Research Paper Topics to Explore in 2024

Marketing is an interesting sphere to study and work in. However, as a student, you might face many writing assignments that require you to explore new marketing topics and concepts. How do you find exciting marketing topics to examine? Which marketing research topics are trending today? 

We have answered all your questions in this guide to winning marketing research paper topics . But let’s start from the basics – what are marketing research topics ? In fact, marketing topics can be about anything related to promoting a product, brand, or service via a variety of channels. 

By choosing research-worthy and fresh marketing research topics , you guarantee yourself a high grade for the critical insight and in-depth understanding of the course’s material. Therefore, it’s vitally important to know how to spot good marketing research paper topics that offer a wide area for critical investigation and research inquiry. 

How to Choose Interesting Marketing Research Topics ? 

When you’re in search of interesting marketing research topics , you may use the following tips to land on great marketing research ideas without fail. 

• Scan the list of marketing research paper topics suggested by your professor. There should be many variants of marketing topics to explore. 
• Google recent and fresh marketing topics to ensure your study is relevant to the present-day industry trends. 
• Explore evergreen marketing research paper topics that always attract attention. 
• Consider marketing research topics that link theory and practice. Look for marketing topics in your niche and explore them by using an example of a concrete company or business. 
• Don’t stick to one opinion when exploring marketing research paper topics . There are always multiple approaches and perspectives on marketing topics , and you can compare and contrast them by applying your critical thinking and analytical skills. 

Your Ultimate List of Marketing Research Topics  

To help you with marketing topics to write about , we’ve scanned the web and hand-picked a list of marketing topics for all occasions. Use these interesting marketing topics to speed up the writing process and get a high grade for creativity and thought-provoking content. 

Digital Marketing Research Topics  

Do you need research-worthy marketing research paper topics in the digital domain? Here are some fresh digital marketing research topics that will impress your professor. 

• Inbound marketing. 
• The 4 Ps of marketing. 
• Digital strategy. 
• Segmentation. 
• Customer lifetime value. 
• Porter’s Five Forces. 
• The digital ecosystem. 
• The halo effect. 
• Brand and proposition effects. 
• Display advertising. 

Marketing Research Topics for College Students  

Looking for college-level marketing research ideas ? Here are some marketing topics for your consideration. 

• Role of KPIs in marketing. 
• Profile of modern digital consumer. 
• Data protection in modern marketing. 
• Budget and resources. 
• A phased approach to marketing. 
• Budgeting and forecasting. 
• The SEO triangle. 
• Setting up a marketing campaign. 
• Programmatic advertising. 
• Campaign measurement metrics. 

Tourism Marketing Research Topics 

We’ve also found exciting marketing topics to write about the unexplored dimension of tourism. Here are the marketing topics your professor is sure to like.  

• Third-world tourism. 
• Consumer behavior.
• Demand forecasting in tourism. 
• Communications mix. 
• International tourism marketing. 
• Sustainable tourism. 
• Tourism marketing challenges in the 21 st century. 
• E-marketing in tourism. 
• Role of changing demographics in tourism marketing. 
• Market research in tourism.  

Retail Marketing Research Topics 

Retail marketing topics for research are really hard to find. But we’ve nailed this task, and here we share our carefully crafted list of research topics in marketing in the retail sector. 

• Relationship marketing. 
• Retailer adoption of the Internet. 
• Strategic planning in retail marketing. 
• Retailing strategy. 
• The retail marketing mix. 
• Customer analysis. 
• Market segmentation in retail. 
• Financial appraisal of decisions. 
• Creating the retail environment. 
• Role of research in retail marketing. 

B2B Marketing Research Topics 

Look through this list of B2B market research ideas to find a prompt that suits your assignment the best. We propose the following marketing research paper topics for your attention. 

• Role of social media in B2B marketing. 
• Account-based marketing. 
• Touchpoint sensitivity analysis. 
• Chatbots in B2B marketing. 
• Marketing automation. 
• Predictive intelligence. 
• Misinformation in the B2B sector. 
• Corporate communications on social media. 
• Marketing 3.0. 
• The B2B marketing maturity model. 

Social Media Marketing Research Topics 

Looking for some great social media research paper topics ? We’ve found very interesting research paper topics about social media that will spice up any assignment. 

• ROI of social media marketing efforts. 
• The social feedback cycle. 
• What is a social business? 
• The new role of the customer. 
• Social CRM and business support. 
• The customer’s POV. 
• Web analytics in SMM.
• Role of influencers in SMM. 
• Factors of customer engagement. 
• What are social objects?  

Sports Marketing Research Topics 

Need market research ideas for a sports niche? Here are some research-worthy marketing topics you may enjoy writing about. 

• E-sports advertising. 
• Sports promotion in social media. 
• Sports apparel branding. 
• Athlete influencers. 
• Top sports marketing trends. 
• AR/VR use in sports marketing. 
• Sports event sponsorship as a marketing tactic. 
• Digital engagement strategies for sports fans. 
• Emotions in sports marketing. 
• Sports tourism. 

Green Marketing Research Topics 

Marketing topics for research in the green niche are also a rare catch. We’ve simplified things for you – have a look at this list of marketing research topics worth exploring. 

• IKEA as a green brand. 
• Creating an eco-friendly brand image. 
• Is print media green? 
• CSR tactics for business. 
• Profile of a green consumer. 
• Emerging customer values in the 2020s. 
• Concept of “green fatigue.” 
• Green e-marketing. 
• Greenbacks. 
• A “going green” blueprint for businesses. 

Influencer Marketing Research Topics 

Studying influencers and searching for a worthy list of marketing topics on this subject? We’ve done the legwork for you and propose the following marketing research paper topics about influencers. 

• Blogging and microblogging. 
• Influencer content strategies. 
• How do influencers build their following? 
• Principles of media sharing. 
• Social news and influencing. 
• Ethics in influencer blogging. 
• Should influencers report their remuneration? 
• Account takeovers. 
• Are giveaways legal? 
• Challenges of influencer marketing in the 2020s. 

Fashion Marketing Research Topics 

Fashion branding and promotion are exciting study areas with many marketing topics to explore. Here is our set of research topics in marketing of fashionable brands. 

• PR in fashion marketing. 
• Visual merchandising in fashion retail. 
• Contributors to brand loyalty in the fashion industry. 
• Luxury brand storytelling. 
• Cultural differences in fashion marketing. 
• Sustainable fashion. 
• Emotional branding. 
• Fashion trends and consumer behavior. 
• Brand collaborations in marketing. 
• Role of live streaming in fashion marketing. 

Need More than Marketing Topics for Research ? 

Here you go with our long list of marketing topics for research in all spheres of this academic discipline. If you still find no suitable prompt and need assistance beyond marketing research topics , welcome to our writing service. A large team of pros is ready to serve your educational needs and close your pending tasks on a variety of marketing research paper topics 24/7.

• Research Paper Writing Guides

Whole Grains

Choose whole grains instead of refined grains.

Whole grains offer a “complete package” of health benefits, unlike refined grains, which are stripped of valuable nutrients in the refining process.

All whole grain kernels contain three parts: the bran, germ, and endosperm. Each section houses health-promoting nutrients. The bran is the fiber -rich outer layer that supplies B vitamins , iron , copper, zinc , magnesium , antioxidants , and phytochemicals. Phytochemicals are natural chemical compounds in plants that have been researched for their role in disease prevention. The germ is the core of the seed where growth occurs; it is rich in healthy fats, vitamin E , B vitamins, phytochemicals, and antioxidants. The endosperm is the interior layer that holds carbohydrates, protein, and small amounts of some B vitamins and minerals.

These components have various effects on our bodies:

• Bran and fiber slow the breakdown of starch into glucose—thus maintaining a steady blood sugar rather than causing sharp spikes.
• Fiber helps lower cholesterol as well as move waste through the digestive tract.
• Fiber may also help prevent the formation of small blood clots that can trigger heart attacks or strokes.
• Phytochemicals and essential minerals such as magnesium, selenium and copper found in whole grains may protect against some cancers.

The invention of industrialized roller mills in the late 19th century changed the way we process grains. Milling strips away the bran and germ and leaves only the soft, easy-to-digest endosperm. Without the fibrous bran, the grain is easier to chew. The germ is removed because of its fat content, which can limit the shelf life of processed wheat products. The resulting highly processed grains are much lower in nutritional quality. Refining wheat creates fluffy flour that makes light, airy breads and pastries, but the process strips away more than half of wheat’s B vitamins, 90 percent of the vitamin E, and virtually all of the fiber. Although some nutrients may be added back by fortification, other health-promoting components of whole grains such as phytochemicals cannot be replaced.

A growing body of research shows that choosing whole grains and other less-processed, higher-quality sources of carbohydrates, and cutting back on refined grains, improves health in many ways. For a closer look at carbohydrates, check out our  Carbohydrate Guide .

The 2015-2020 Dietary Guidelines for Americans recommends eating 6 ounces of grain foods daily (based on a 2000-calorie diet) and getting at least half or 3 ounces of that grain intake from 100% whole grains. [1] However, due to an increasing amount of research showing the various health benefits derived from whole grains, and even a possible detrimental effect when eating mostly refined grains, it is recommended to choose mostly whole grains instead of refined grains. An easy way to tell if a food product is high in 100% whole grains is to make sure it is listed first or second in the ingredient list. Or better yet, choose unprocessed whole grains:

Be careful when choosing foods labeled as whole grains: “Whole grain” doesn’t always mean healthy.

One study revealed that inconsistent food labeling means that foods identified as “whole grain” are not always healthy. [2]

• The Whole Grain Stamp is a widely used marker on food products. The stamp, while designed to steer consumers towards healthy whole grains, identified products with more fiber and less sodium and trans fat but that were higher in sugar and calories than whole grain foods without the stamp.
• The other three USDA criteria had mixed results in identifying healthier whole grain products, but (criterion 4) the carbohydrate-to-fiber ratio of less than 10:1 proved to be the most effective measure of healthfulness. However, it is unclear whether this ratio is more predictive of chronic disease risk than other measures of carbohydrate quality—such as the amount/type of fiber or overall dietary glycemic index/load . Foods that met this criterion were higher in fiber and less likely to contain trans fats, sodium, and sugar.
• Because calculating the carbohydrate-to-fiber ratio may be difficult and not readily available for a consumer reading a label, the study suggests that labeling guidelines appearing on whole-grain foods should be improved.

Consumers should steer towards whole grain foods that are high in fiber and that have few ingredients in addition to whole grain. Moreover, eating whole grains in their whole forms—such as brown rice , barley, oats , corn, and rye—are healthy choices because they pack in the nutritional benefits of whole grains without any additional ingredients.

Whole Grains and Disease

As researchers have begun to look more closely at carbohydrates and health, they are learning that  the quality of the carbohydrates  you eat is at least as important as the quantity. Most studies, including some from several different Harvard teams, show a connection between whole grains and better health. [3]

• A report from the Iowa Women’s Health Study linked whole grain consumption with fewer deaths from inflammatory and infectious causes, excluding cardiac and cancer causes. Examples are rheumatoid arthritis, gout, asthma, ulcerative colitis, Crohn’s disease, and neurodegenerative diseases. Compared with women who rarely or never ate whole-grain foods, those who had at least two or more servings a day were 30% less likely to have died from an inflammation-related condition over a 17-year period. [4]
• A meta-analysis combining results from studies conducted in the U.S., the United Kingdom, and Scandinavian countries (which included health information from over 786,000 individuals), found that people who ate 70 grams/day of whole grains—compared with those who ate little or no whole grains—had a 22% lower risk of total mortality, a 23% lower risk of cardiovascular disease mortality, and a 20% lower risk of cancer mortality. [5]

Cardiovascular Disease

Eating whole instead of refined grains substantially lowers total cholesterol, low-density lipoprotein (LDL, or bad) cholesterol, triglycerides, and insulin levels.

• In the Harvard-based Nurses’ Health Study, women who ate 2 to 3 servings of whole-grain products each day were 30% less likely to have a heart attack or die from heart disease over a 10-year period than women who ate less than 1 serving per week. [6]
• A meta-analysis of seven major studies showed that cardiovascular disease (heart attack, stroke, or the need for a procedure to bypass or open a clogged artery) was 21% less likely in people who ate 2.5 or more servings of whole-grain foods a day compared with those who ate less than 2 servings a week. [7]

Type 2 Diabetes

Replacing refined grains with whole grains and eating at least 2 servings of whole grains daily may help to reduce type 2 diabetes risk. The fiber, nutrients, and phytochemicals in whole grains may improve insulin sensitivity and glucose metabolism and slow the absorption of food, preventing blood sugar spikes. [8] In contrast, refined grains tend to have a high glycemic index and glycemic load with less fiber and nutrients.

• In a study of more than 160,000 women whose health and dietary habits were followed for up to 18 years, those who averaged 2 to 3 servings of whole grains a day were 30% less likely to have developed type 2 diabetes than those who rarely ate whole grains. [9] When the researchers combined these results with those of several other large studies, they found that eating an extra 2 servings of whole grains a day decreased the risk of type 2 diabetes by 21%.
• A follow-up to that study including men and women from the Nurses’ Health Studies I and II and the Health Professionals Follow-Up Study found that swapping white rice for whole grains could help lower diabetes risk. Those who ate the most white rice—five or more servings a week—had a 17% higher risk of diabetes than those who ate white rice less than one time a month. Those who ate the most brown rice —two or more servings a week—had an 11% lower risk of diabetes than those who rarely ate brown rice. Researchers estimate that swapping whole grains in place of even some white rice could lower diabetes risk by 36%. [10]
• A large study of more than 72,000 postmenopausal women without diabetes at the start of the study found that the higher the intake of whole grains, the greater the risk reduction of type 2 diabetes. A 43% reduced risk was found in women eating the highest amount of whole grains (2 or more servings daily) as compared with those who ate no whole grains. [11]

The data on cancer are mixed, with some studies showing a protective effect of whole grains and others showing none. [12,13]

• A large five-year study among nearly 500,000 men and women suggests that eating whole grains, but not dietary fiber, offers modest protection against colorectal cancer. [14,15] A review of four large population studies also showed a protective effect of whole grains from colorectal cancer, with a cumulative risk reduction of 21%. [16]

Digestive Health

By keeping the stool soft and bulky, the fiber in whole grains helps prevent constipation, a common, costly, and aggravating problem. It also helps prevent diverticular disease (diverticulosis) by decreasing pressure in the intestines. [17]

• A study of 170,776 women followed for more than 26 years looked at the effect of different dietary fibers, including that from whole grains, on Crohn’s disease and ulcerative colitis. Though a reduced risk of Crohn’s disease was found in those eating high intakes of fruit fiber, there was no reduced risk of either disease found from eating whole grains. [18]

Some grains contain the naturally-occurring protein, gluten. While gluten can cause side effects in certain individuals, such as those with celiac disease, most people can and have eaten gluten most of their lives—without any adverse reaction. However, negative media attention on wheat and gluten has caused some people to doubt its place in a healthful diet, though there is little published research to support such claims. For further information on gluten and health, see: Gluten: A Benefit or Harm to the Body?

• U.S. Department of Health and Human Services and U.S. Department of Agriculture. 2015 – 2020 Dietary Guidelines for Americans. 8th Edition. December 2015. Available at http://health.gov/dietaryguidelines/2015/guidelines/
• Mozaffarian RS, Lee RM, Kennedy MA, Ludwig DS, Mozaffarian D, Gortmaker SL. Identifying whole grain foods: a comparison of different approaches for selecting more healthful whole grain products. Public Health Nutr . 2013;16:2255-64.
• Wu H, Flint AJ, Qi Q, et al. Association between dietary whole grain intake and risk of mortality: two large prospective studies in US men and women. JAMA Intern Med . 2015;175:373-84.
• Jacobs DR, Jr., Andersen LF, Blomhoff R. Whole-grain consumption is associated with a reduced risk of noncardiovascular, noncancer death attributed to inflammatory diseases in the Iowa Women’s Health Study. Am J Clin Nutr . 2007;85:1606-14.
• Zong G, Gao A, Hu FB, Sun Q. Whole Grain Intake and Mortality From All Causes, Cardiovascular Disease, and Cancer: A Meta-Analysis of Prospective Cohort Studies. Circulation . 2016;133:2370-80.
• Liu S, Stampfer MJ, Hu FB, et al. Whole-grain consumption and risk of coronary heart disease: results from the Nurses’ Health Study. Am J Clin Nutr . 1999;70:412-9.
• Mellen PB, Walsh TF, Herrington DM. Whole grain intake and cardiovascular disease: a meta-analysis. Nutr Metab Cardiovasc Dis . 2008;18:283-90.
• Aune D, Norat T, Romundstad P, Vatten LJ. Whole grain and refined grain consumption and the risk of type 2 diabetes: a systematic review and dose-response meta-analysis of cohort studies. Eur J Epidemiol . 2013;28:845-58.
• de Munter JS, Hu FB, Spiegelman D, Franz M, van Dam RM. Whole grain, bran, and germ intake and risk of type 2 diabetes: a prospective cohort study and systematic review. PLoS Med . 2007;4:e261.
• Sun Q, Spiegelman D, van Dam RM, et al. White rice, brown rice, and risk of type 2 diabetes in US men and women. Arch Intern Med . 2010;170:961-9.
• Parker ED, Liu S, Van Horn L, et al. The association of whole grain consumption with incident type 2 diabetes: the Women’s Health Initiative Observational Study. Ann Epidemiol . 2013;23:321-7.
• Aune D, Keum N, Giovannucci E, et al. Whole grain consumption and risk of cardiovascular disease, cancer, and all cause and cause specific mortality: systematic review and dose-response meta-analysis of prospective studies. BMJ . 2016;353:i2716.
• Jacobs DR, Jr., Marquart L, Slavin J, Kushi LH. Whole-grain intake and cancer: an expanded review and meta-analysis. Nutr Cancer . 1998;30:85-96.
• Schatzkin A, Mouw T, Park Y, et al. Dietary fiber and whole-grain consumption in relation to colorectal cancer in the NIH-AARP Diet and Health Study. Am J Clin Nutr . 2007;85:1353-60.
• Strayer L, Jacobs DR, Jr., Schairer C, Schatzkin A, Flood A. Dietary carbohydrate, glycemic index, and glycemic load and the risk of colorectal cancer in the BCDDP cohort. Cancer Causes Control . 2007;18:853-63.
• Aune D, Chan DS, Lau R, et al. Dietary fibre, whole grains, and risk of colorectal cancer: systematic review and dose-response meta-analysis of prospective studies. BMJ . 2011;343:d6617.
• Strate LL, Keeley BR, Cao Y, Wu K, Giovannucci EL, Chan AT. Western Dietary Pattern Increases, and Prudent Dietary Pattern Decreases, Risk of Incident Diverticulitis in a Prospective Cohort Study. Gastroenterology . 2017;152:1023-30 e2.
• Ananthakrishnan AN, Khalili H, Konijeti GG, et al. A prospective study of long-term intake of dietary fiber and risk of Crohn’s disease and ulcerative colitis. Gastroenterology . 2013;145:970-7.

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The contents of this website are for educational purposes and are not intended to offer personal medical advice. You should seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website. The Nutrition Source does not recommend or endorse any products.

• Small Business
• How to Start a Business

How to Start a Business: A Comprehensive Guide and Essential Steps

Building an effective business launch plan

• Search Search Please fill out this field.

Conducting Market Research

Crafting a business plan, reviewing funding options, understanding legal requirements, implementing marketing strategies, the bottom line.

• How to Start a Business: A Comprehensive Guide and Essential Steps CURRENT ARTICLE
• How to Do Market Research, Types, and Example
• Marketing Strategy: What It Is, How It Works, How To Create One
• Marketing in Business: Strategies and Types Explained
• What Is a Marketing Plan? Types and How to Write One
• Business Development: Definition, Strategies, Steps & Skills
• Business Plan: What It Is, What's Included, and How to Write One
• Small Business Development Center (SBDC): Meaning, Types, Impact
• How to Write a Business Plan for a Loan
• Business Startup Costs: It’s in the Details
• Startup Capital Definition, Types, and Risks
• Bootstrapping Definition, Strategies, and Pros/Cons
• Crowdfunding: What It Is, How It Works, and Popular Websites
• Starting a Business with No Money: How to Begin
• A Comprehensive Guide to Establishing Business Credit
• Equity Financing: What It Is, How It Works, Pros and Cons
• Best Startup Business Loans
• Sole Proprietorship: What It Is, Pros & Cons, and Differences From an LLC
• Partnership: Definition, How It Works, Taxation, and Types
• What is an LLC? Limited Liability Company Structure and Benefits Defined
• Corporation: What It Is and How to Form One
• Starting a Small Business: Your Complete How-to Guide
• Starting an Online Business: A Step-by-Step Guide
• How to Start Your Own Bookkeeping Business: Essential Tips
• How to Start a Successful Dropshipping Business: A Comprehensive Guide

Starting a business in the United States involves a number of different steps spanning legal considerations, market research, creating a business plan, securing funding, and developing a marketing strategy. It also requires decisions about a business’ location, structure, name, taxation, and registration. Here are the key steps involved in starting a business, as well as important aspects of the process for entrepreneurs to consider.

Key Takeaways

• Entrepreneurs should start by conducting market research to understand their industry space, competition, and target customers.
• The next step is to write a comprehensive business plan, outlining the company’s structure, vision, and strategy.
• Securing funding in the form of grants, loans, venture capital, and/or crowdfunded money is crucial if you’re not self-funding.
• When choosing a venue, be aware of local regulations and requirements.
• Design your business structure with an eye to legal aspects, such as taxation and registration.
• Make a strategic marketing plan that addresses the specifics of the business, industry, and target market.

Before starting a business, entrepreneurs should conduct market research to determine their target audience, competition, and market trends. The U.S. Small Business Administration (SBA) breaks down common market considerations as follows:

• Demand : Is there a need for this product or service?
• Market size : How many people might be interested?
• Economic indicators : What are the income, employment rate, and spending habits of potential customers?
• Location : Are the target market and business well situated for each other?
• Competition : What is the market saturation ? Who and how many are you going up against?
• Pricing : What might a customer be willing to pay?

Market research should also include an analysis of market opportunities, barriers to market entry, and industry trends, as well as the competition’s strengths, weaknesses, and market share .

There are various methods for conducting market research, and these will vary depending on the nature of the industry and potential business. Data can come from a variety of places, including statistical agencies, economic and financial institutions, and industry sources, as well as direct consumer research through focus groups, interviews, surveys, and questionnaires.

A comprehensive business plan is like a blueprint. It lays the foundation for business development and affects decision-making, day-to-day operations, and growth. Potential investors or partners may want to review and assess it in advance of agreeing to work together. Financial institutions often request business plans as part of an application for a loan or other forms of capital. 

Business plans will differ according to the needs and nature of the company and should only include what makes sense for the business in question. As such, they can vary in length and structure. They can generally be divided into two formats: traditional and lean start-up. The latter is less common and more useful for simple businesses or those that expect to rework their traditional business plan frequently. It provides a vivid snapshot of the company through a small number of elements.

The process of funding a business depends on its needs and the vision and financial situation of its owner.  The first step is to calculate the start-up costs . Identify a list of expenses and put a dollar amount to each of them through research and requesting quotes. The SBA has a start-up costs calculator for small businesses that includes common types of business expenses.  

The next step is to determine how to get the money. Common methods include:

• Self-funding , also known as “ bootstrapping ”
• Finding investors willing to contribute to your venture capital
• Raising money online by crowdfunding
• Securing a business loan from a bank, an online lender, or a credit union
• Winning a business grant from a donor, usually a government, foundation, charity, or corporation

Different methods suit different businesses, and it’s important to consider the obligations associated with any avenue of funding. For example, investors generally want a degree of control for their money, while self-funding puts business owners fully in charge. Of course, investors also mitigate risk; self-funding does not.

Availability is another consideration. Loans are easier to get than grants, which don’t have to be paid back. Additionally, the federal government doesn’t provide grants for the purposes of starting or growing a business, although private organizations may. However, the SBA does guarantee several categories of loans , accessing capital that may not be available through traditional lenders. No matter the funding method(s), it’s essential to detail how the money will be used and lay out a future financial plan for the business, including sales projections and loan repayments . 

Businesses operating in the U.S. are legally subject to regulations at the local, county, state, and federal level involving taxation, business IDs, registrations, and permits.

Choosing a Business Location

Where a business operates will dictate such things as taxes, zoning laws (for brick-and-mortar locations), licenses, and permits. Other considerations when choosing a location might include:

• Human factors : These include target audience and the preferences of business owners and partners regarding convenience, knowledge of the area, and commuting distance.
• Regulations : Government at every level will assert its authority.
• Regionally specific expenses : Examples are average salaries (including required minimum wages), property or rental prices, insurance rates, utilities, and government fees and licensing.
• The tax and financial environment : Tax types include income, sales, corporate, and property, as well as tax credits; available investment incentives and loan programs may also be geographically determined.

Picking a Business Structure

The structure of a business should reflect the desired number of owners, liability characteristics, and tax status. Because these have legal and tax compliance implications , it’s important to understand them fully. If necessary, consult a business counselor, a lawyer, and/or an accountant.

Common business structures include:

• Sole proprietorship : A sole proprietorship is an unincorporated business that has just one owner, who pays personal income tax on its profits.
• Partnership : Partnership options include a limited partnership (LP) and a limited liability partnership (LLP) .
• Limited liability company (LLC) : An LLC protects its owners from personal responsibility for the company’s debts and liabilities.
• Corporation : The different types of corporations include C corp , S corp , B corp , closed corporation , and nonprofit .

Getting a Tax ID Number

A tax ID number is the equivalent of a Social Security number for a business. Whether or not a state and/or federal tax ID number is required will depend on the nature of the business and the location in which it’s registered.

A federal tax ID, also known as an employer identification number (EIN) , is required if a business:

• Operates as a corporation or partnership
• Pays federal taxes
• Has employees
• Files employment, excise, alcohol, tobacco, or firearms tax returns
• Has a Keogh plan
• Withholds taxes on non-wage income to nonresident aliens
• Is involved with certain types of organizations, including trusts, estates, real estate mortgage investment conduits, nonprofits, farmers’ cooperatives, and plan administrators

An EIN can also be useful if you want to open a business bank account, offer an employer-sponsored retirement plan, or apply for federal business licenses and permits. You can get one online from the Internal Revenue Service (IRS) . State websites will do the same for a state tax ID.

Registering a Business

How you register a business will depend on its location, nature, size, and business structure.  For example, a small business may not require any steps beyond registering its business name with local and state governments, and business owners whose business name is their own legal name might not need to register at all.

That said, registration can provide personal liability protection, tax-exempt status, and trademark protection, so it can be beneficial even if it’s not strictly required. Overall registration requirements, costs, and documentation will vary depending on the governing jurisdictions and business structure.  

Most LLCs, corporations, partnerships, and nonprofits are required to register at the state level and will need a registered agent to file on their behalf. Determining which state to register with can depend on factors such as:

• Whether the business has a physical presence in the state
• If the business often conducts in-person client meetings in the state
• If a large portion of business revenue comes from the state
• Whether the business has employees working in the state

If a business operates in more than one state, it may need to file for foreign qualification in other states in which it conducts business. In this case the business would register in the state in which it was formed (this would be considered the domestic state) and file for foreign qualification in any additional states.

Obtaining Permits

Filing for the applicable government licenses and permits will depend on the industry and nature of the business and might include submitting an application to a federal agency, state, county, and/or city. The SBA lists federally regulated business activities alongside the corresponding license-issuing agency, while state, county, and city regulations can be found on the official government websites for each region.

Every business should have a marketing plan that outlines an overall strategy and the day-to-day tactics used to execute it. A successful marketing plan will lay out tactics for how to connect with customers and convince them to buy what the company is selling. 

Marketing plans will vary according to the specifics of the industry, target market, and business, but they should aim to include descriptions of and strategies for the following:

• A target customer : Including market size, demographics, traits, and relevant trends
• Value propositions or business differentiators : An overview of the company’s competitive advantage with regard to employees, certifications, and offerings
• A sales and marketing plan : Including methods, channels, and a customer’s journey through interacting with the business
• Goals : Should cover different aspects of the marketing and sales strategy, such as social media follower growth, public relations opportunities, and sales targets
• An execution plan : Should detail tactics and break down higher-level goals into specific actions
• A budget : Detailing how much different marketing projects and activities will cost

How Much Does It Cost to Start a Business?

Business start-up costs will vary depending on the industry, business activity, and product or service offered. Home-based online businesses will usually cost less than those that require an office setting to meet with customers. The estimated cost can be calculated by first identifying a list of expenses and then researching and requesting quotes for each one. Use the SBA’s start-up costs calculator for common types of expenses associated with starting a small business.

What Should I Do Before Starting a Business?

Entrepreneurs seeking to start their own business should fully research and understand all the legal and funding considerations involved, conduct market research, and create marketing and business plans. They will also need to secure any necessary permits, licenses, funding, and business bank accounts.

What Types of Funding Are Available to Start a Business?

Start-up capital can come in the form of loans, grants, crowdfunding, venture capital, or self-funding. Note that the federal government does not provide grant funding for the purposes of starting a business, although some private sources do.

Do You Need to Write a Business Plan?

Business plans are comprehensive documents that lay out the most important information about a business. They reference its growth, development, and decision-making processes, and financial institutions and potential investors and partners generally request to review them in advance of agreeing to provide funding or to collaborate.

Starting a business is no easy feat, but research and preparation can help smooth the way. Having a firm understanding of your target market, competition, industry, goals, company structure, funding requirements, legal regulations, and marketing strategy, as well as conducting research and consulting experts where necessary, are all things that entrepreneurs can do to set themselves up for success.

U.S. Small Business Administration. “ Market Research and Competitive Analysis .”

U.S. Small Business Administration. “ Write Your Business Plan .”

U.S. Small Business Administration. " Calculate Your Startup Costs ."

U.S. Small Business Administration. “ Fund Your Business .”

U.S. Small Business Administration. “ Grants .”

U.S. Small Business Administration. “ Loans .”

U.S. Small Business Administration. “ Pick Your Business Location .”

U.S. Small Business Administration. “ Choose a Business Structure .”

Internal Revenue Service. “ Do You Need an EIN? ”

U.S. Small Business Administration. “ Get Federal and State Tax ID Numbers .”

U.S. Small Business Administration. “ Register Your Business .”

U.S. Small Business Administration. “ Apply for Licenses and Permits .”

U.S. Small Business Administration. “ Marketing and Sales .”

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• Choosing a Research Topic

Remember, doing research is a process.  It is normal and common  if you need to backtrack or rework your research topic a few times to get it right. If you need help coming up with a research topic, be sure to Ask a Librarian !

In this guide, you will learn about what makes a good research topic . Then you will learn how to start brainstorming by using a concept map . Next, we will go over how to do background research on a topic , and end with narrowing your topic into a thesis statement.

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