Importance of Non-Verbal Communication | Essay Example

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Significance of Nonverbal Communication

Features of nonverbal communication, forms of nonverbal communication, samples of nonverbal communication, nonverbal communication concept, nonverbal communication at the workplace, reference list.

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In communication, a reasonable percentage of understanding is derived from non-verbal communication. This kind of communication works always. However, it is not always the case that one speaks before people can derive the thoughts of that person. A lot of these thoughts can simply be derived from gestures, signals, or expressions.

This kind of communication can be very effective if one sends the appropriate signals aimed at the right target (Abramovitch 1977, p. 82). This form of communication can easily be misunderstood if the wrong signals are sent to the recipients. Hands are significant in conveying non-verbal communication as they are used for gesturing. The facial expression and body language also play a big role in this form of communication.

It is possible to know someone’s private feelings simply by looking at that person’s facial expression. For instance if a colleague is not in a good mood, one will simply need to look for the nonverbal communication that that person portrays. For communication to be effective, attention has to be given to that which is communicated non-verbally, good examples being the use of space, gestures and body language.

Non verbal communication may differ according to different cultures and this may be the main cause of misinterpretation. There are cultures that take the nodding of the head vertically as an agreement while others take it as a refusal. There are those who would perceive a minors direct look into the eye as honest while others while perceive it as disrespect.

For one to mask feelings or spontaneous reaction to information, the attention must be paid to the nonverbal behavior. It might be easy for one to control his/her voice or words yet still that person’s body language, facial expression as well as movement can expose his/her real thoughts and feelings.

No matter the position that one holds at the place of work, the ability to interpret non-verbal communication adds to the ability of that individual to share meaning with others. This is because the shared meaning is what constitutes communication (Abramovitch 1977, p. 87).

To understand nonverbal communication, one needs to recognize that different people communicate on different levels. Every gesture usually communicates something and all that is needed is to pay close attention to it. If the verbal and non-verbal communication is not in harmony, it is more likely that the communicator will be lying or is of a different idea from that being communicated. It might therefore be reasonable for the listener not to pay attention to that person’s non-verbal communication.

Non verbal communication might play a significant role during a job interview as the interviewer will be able to deduce the kind of person the candidate is, as well as his/her strengths and weaknesses. During a criminal investigation, the non-verbal signals that are relayed by the person under investigation may be even of greater importance that the verbal statements that that person gives.

It might be easier for the investigators to determine if the person being investigated is lying, is hiding some information or if the person is speaking the truth. This will only be possible if the investigator understands and rightly interprets the non-verbal signals.

When one is issuing a speech the nonverbal communication relayed by the audience might of great importance in helping the speaker know if the audience is paying attention, if the people are bored, exhausted, irritated or when it is time for another speaker to take charge. Listening to them is very important if the speaker needs to be effective. If the nonverbal communication is effectively used while delivering a message for instance through speech, that message will be effective and memorable (Abramovitch 1977, p. 90).

Non-verbal communication is complicated and it may be challenging to understand its signals. This type of communication involves the whole body, the space occupied, the time taken, what is left out and how it is left out. Non-verbal communication flows from one to another and this makes it difficult single out one element and interpret it correctly from the series of other elements. This type of communication is constantly in motion just as human beings are and it does not replicate itself in the same place.

This kind of communication unlike the spoken or written communication is irreversible. For the written communication, the communicator might be in a position to clarify, correct or retract the message that is conveyed. For the oral communication, one is able to give an explanation or restate with the intention of clarifying the point. It is therefore possible to correct oral communication, as much as the original message remains with its impact as well.

It is not possible to separate a single non-verbal action from its context correct it and take it back. In speech, this kind of communication is always occurring and it becomes difficult to tell when a single non verbal message starts or stops and to exactly determine when the next one starts. The communication is only relevant in its context and if it is singled out then it might easily be misinterpreted and misunderstood hence leading to a wrong conclusion being drawn.

One usually expresses himself or herself first through the nonverbal communication always without even consciously thinking about it. This communication portrays ones feelings and thoughts way before the person becomes aware of it.

This kind of communication usually brings out the intentional as well as unintentional messages. It is common for people to concentrate on how someone says something than what that message is really. It is surprising that human beings use more non-verbal communication than the verbal one and in some cases this type of communication may add up or even replace the verbal one (Bull 1987).

Illustrators which are nonverbal gestures are used to communicate the message in an effective way as well as reinforcing the points. This could for instance be a node which confirms acceptance. The response to this may be in the form of an emblem, which may be by using the O.K. sign to signal.

Regulators which are nonverbal messages may also be used for controlling, maintaining or discouraging interaction. One the speaker is irritating the listener could for instance hold up his/her hand and the speaker will interpret it as a request to stop (Benjamin & Craidler 1975, p. 27).Regulators may also be used by the audience listening to a speech. They may for instance look away, make drawings at the book margins or tap their feet, and all these regulators will be representing boredom or disinterest (Kelly 1982).

Adaptors can also be used in the non-verbal communication and they help one to adapt to the environment hence ensuring that the communicator is secure and comfortable. A good example would be the hairstyle or a behavior that is self adaptive. One may also use object-adaptors to convey a message of disinterest for instance.

They may use an object for a different purpose to show disinterest. A good example may be when the audience starts chewing the backside of their pens to signify disinterest. All in all, non-verbal communications are universal. They be used differently by different people in different places or they may take a different form but they will remain to be non-verbal communications.

Nonverbal communication forms a basis for communicating emotional massages as people rarely express their emotions through the spoken word. Most of the time people express their emotions none verbally. This is contributed to by the fact that some emotions might not be expressed well or fully in the verbal form. It is very easier to deduce deception for a speaker by keenly observing the person’s non-verbal communication.

Such a person may for instance avoid eye contact, awkwardly pause during the conversation, and delay while responding to questions, changing body movement and posture frequently. They person might also smile less and reduce the rate of his/her speech. When such behaviors are noticed in the speaker, the listener(s) may be required to be a bit keener. People’s speech patterns speak a lot concerning the truthfulness in the messages being conveyed.

This type of communication is very significant in the relationship that exists between the speaker and the audience. When people meet for the first time, the first conclusions that are made about the different parties are usually derived from the non-verbal messages that are displayed (Scheflen 1964).

This is usually based on the dressing code, the physical characteristics and the posture. Nonverbal communication therefore affects the first impression made, for better or for worse. Assumed expectation is usually derived from the speaker’s maintenance of personal space, the dressing code as well as the physical characteristics right from the time the speaker meets the audience. As much as these expectations may neither be fair nor accurate, they always exist.

Controlling the verbal and nonverbal communication is important in forming a good rapport with the audience (Ekman & Friesen 1969). Maintaining eye contact with them, using space appropriately and being formal enhances this kind of relationship. Nonverbal communication is usually perceived to be part of the message and it has the capability to contribute to or lead to detraction from the overall goal.

It is believed that whatever is not said is just as significant as what is said. Words just form a section of communication. From a facial expression, it is possible to determine whether someone is happy, surprised, fearful, angered, disgusted, interested or sad. Interpreting nonverbal communication needs no special communication.

It may however require extensive training for one to be self aware of portraying nonverbal communication to others. Agreement between the two forms of communication enhances the establishment of a common understanding. A genuine and positive smile could indicate an agreement with an idea or a person.

The attire that is worn also plays a significant role in bringing out a nonverbal message. What someone puts on is what people call a ‘fashion statement.

A formal dressing code could be adapted while speaking in an official meeting. On the contrary, a casual code could be adapted if the message is targeted to people within an informal setting. Eyes have always been perceived to be windows to the soul. Maintaining an eye contact could be a show of interest or attraction, while disgust is indicated by an upward nose wrinkle and raising of the upper lip.

The element of time keeping also falls under nonverbal communication. When a speaker arrives at a meeting on time, and sticks to the stipulated time, it speaks a lot about that person.

It implies seriousness and commitment on the speaker’s side. It also says a lot about the gravity of the topic under discussion (Scheflen 1964). Culture plays a very significant role in any communication. In the case of nonverbal communication, culture determines what is and what is not allowed. Some cultures give room for lateness while others do not (Argyle & Kendon 1967).

Nonverbal communication just like the verbal one is a section of a society’s backbone. This kind of communication is necessary for helping people to coexist and build their own culture. For any communication study to be effective, one needs to grasp the basic concepts of not only the verbal but the nonverbal communication as well.

Most of the time, these two forms of communication occur together. The non verbal communication is usually composed of three major components which include; the one creating the communication, the communication itself and the recipient (Darwin 1872). There has always been a misconception that sign language falls under the nonverbal communication. This is however not the case as sign language is categorized under the visual language-based communication.

There needs to be a complementary relationship between the verbal and the verbal forms of communication. If not, then the result is confusion, disappointment and mistrust. Whatever is said must be complemented by the actions (Benjamin & Creider 1975).

Nonverbal communication is significant in the clarification and making the verbal communication to be well understood. Facial and hand gestures are used to illustrate whatever is communicated. It offers the cues that assist in ensuring that the message is understood.

This type of communication is important as it portrays one’s perceptions, beliefs and the person’s world view. They expose whatever is in a person. If one pulls back when a hug is offered it may signify that the person has an aversion to the physical touch which could be attributed to his/her past experiences (Argyle & Kendon 1967).

The non verbal communication plays a big role in affirming a message. For instance, verbal communication demonstrating how to use online purchasing tools could be affirmed by the speaker taking a computer and demonstrating the same to the audience. It helps in reinforcing the message.

At the workplace, violating ones personal space is a nonverbal communication that might be offensive. Slumping in a chair could be a sign of fatigue or an indication that the person is sad. Boredom at a meeting could be expressed through yawning while anger could be expressed by folding the hands.

Such clues can be used while encouraging someone positively respond when asked to do something. While at the workplace, it is possible to know the feelings of workers just by observing their body languages or facial expressions. This is significant I determining whether the workers are displeased or please either by the working conditions or the rules and regulations that are in place at the workplace.

Abramovitch, R., 1977. Children’s recognition of situational aspects of facial expression’, Child Development, Vol. 48. No. 4, pp. 77-98.

Argyle, M., & Kendon, A., 1967, The experimental analysis of social performance. in L. Berkowitz (ed.). Advances in Experimental Social Psychology. Oxford: Oxford University Press.

Benjamin, G.R., & Creider, C. A., 1975. Social distinctions in non-verbal behavior.

Semiotica, Vol.14, No. 3, pp. 22-46

Bull, P.E., 1987, Posture and Gesture. Oxford: Oxford University Press.

Darwin, C., 1872, The Expression of the Emotions in Man and Animals. London: Macmillan Publishers.

Ekman P., & Friesen, W., 1969. The repertoire of nonverbal behavior. Semiotica, Vol. 1, No. 5, pp. 66-80.

Kelly, J. A., 1982, Social Skills Training: A Practical Guide for Interventions. London: Macmillan Publisher London.

Scheflen, A. E., 1964. The significance of posture in communication systems. Psychiatry Vol.27, No. 2, pp. 200-205

  • The Influence of Nonverbal Communication
  • The Meaning of Verbal and Non-Verbal Communication
  • Nonverbal Communication and Cultural Standards
  • Interpersonal Relationships
  • The Impact of Effective Communication Strategies on Interpersonal Relationships at a Workplace
  • Cultural Production, Diasporas, and Mobilization: The Use of Media
  • International Management: Cultural Profiling of USA and India
  • How Communication Supports the Soncept of Community
  • Chicago (A-D)
  • Chicago (N-B)

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Home — Essay Samples — Sociology — Nonverbal Communication — The Importance Of Nonverbal Communication: Actions Speak Louder Than Words

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The Importance of Nonverbal Communication: Actions Speak Louder than Words

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essay about the importance of non verbal communication

essay about the importance of non verbal communication

Nonverbal Communication: Types, Importance And Examples

Have you seen The Dying Swan, the signature solo dance performance by legendary ballerina Anna Pavlova? It expresses the pain…

Nonverbal Communication: Types, Importance And Examples

Have you seen The Dying Swan , the signature solo dance performance by legendary ballerina Anna Pavlova? It expresses the pain and struggle of a dying swan trying to survive. As the graceful Pavlova trembles and finally collapses under the weight of melancholy, the passion and the beauty of the performance tugs at the heartstrings of the audience.

Have you heard about miming? It is the theatrical technique of expressing an idea or mood of a character entirely by gesture and body movements. Marcel Marceau, the celebrated French actor and mime artist, described mime as the ‘Art of Silence’.

At the heart of the powerful performances by Pavlova and Marceau lies strong and aesthetic nonverbal communication.

What Is Nonverbal Communication?

When you don’t want to take part in a particular conversation, you may look the other way. Without uttering a word, you convey, “I am not interested.”

Nonverbal communication is conveying your message through gestures, postures, signals, or clues. In our personal and professional lives, we give and receive countless nonverbal clues every day.

Types Of Nonverbal Communication

Let us explore the types of nonverbal communication.

Body language:

Body language is an effective means of nonverbal communication. You can tell a lot about a person from their facial expressions, body posture, gestures, eye movement, and use of space. One of the best-known examples is actor Amitabh Bachchan whose effective body language gave an aura to his angry young man persona in his early films.

Learn to read the body language of people around you by noticing their postures and gestures.

Eye contact:

Eyes are an effective communication tool to convey messages without saying a word. Eye contact says a lot about a person. For instance, those who avoid eye contact are often perceived as shy or less confident.

It is said that actor Irrfan Khan spoke a thousand words with his eyes. “I’m just beguiled by Irrfan’s magic eyes,” Hollywood star Tom Hanks once said.

Facial expressions:

From a lip movement to the raising of eyebrows and shifting of the glance, our facial expressions convey a wide range of emotions.  Some facial expressions are very powerful. For instance, a smile makes any situation easier to handle.

A gesture is another form of nonverbal communication. Different gestures could mean different things in different situations.

Have you seen people communicate using sign language? Every hand gesture means something. Even during regular conversations, most of us knowingly or unknowingly use certain gestures such as nodding or giving a thumbs-up or high five.

Para-linguistics:

Para-linguistics means vocal communication through the tone, pitch, and volume of your voice. Remember the community tennis matches held on the weekends? The way your sister came shouting, you knew she had won the match.

“The most important thing in communication is hearing what isn’t said,” said Peter Drucker, a well-known management consultant.  

Examples Of Nonverbal Communication

Let’s look at an example of nonverbal communication.

Hitesh works in an ad agency. He is always given the first preference for final presentations, and his colleagues wonder why. The reason is that his manager knows that in addition to content creation, Hitesh has excellent nonverbal communication skills. His body language exudes confidence and his habit of making eye contact and his gestures express trust and clarity.

Teachers, actors, lawyers, TV anchors, journalists, or salespeople, who communicate with their students, audience or customers regularly, need to have excellent nonverbal communication.

“The most important thing in communication is hearing what isn’t said,” said Peter Drucker, a well-known management consultant. This pretty much sums up the importance of nonverbal communication.

It is said that 80% of communication happens nonverbally. We express our innermost emotions such as love, hope, pleasure, anger, sadness and anxiety without words.

Empathetic nonverbal communication is the secret ingredient of happy relationships and has the power to clear misunderstandings.

Importance Of Nonverbal Communication

Here’s how nonverbal communication helps. It:

Adds value to verbal communication

Helps overcome cultural barriers

Helps communicate with the nonliterate or people with a hearing disability

Increases workplace efficiency

Reinforces trust and credibility

You will be an effective communicator if you pay attention to yours as well as other people’s body language.

Harappa Education’s Speaking Effectively course is thoughtfully designed to help you use nonverbal cues to speak powerfully. The course will also tell you about Aristotle’s Appeals—the three appeals of reasoning, credibility, and emotion—besides giving insights through other interesting facts and examples. ( https://bettysco.com/ )

Explore blogs on topics such as effective communication , barriers of communication, types of verbal communication , forms of communication , and verbal and nonverbal communication in our Harappa Diaries section to make your world of work better.

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6.1: Introduction to Nonverbal Communication

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  • Daniel Usera & contributing authors
  • Austin Community College

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LEARNING OUTCOMES

  • Define nonverbal communication and explain its metacommunicative nature.
  • Describe the process of nonverbal communication.
  • Assess the impact of nonverbal communication in interpersonal relationships.

INTRO TO NONVERBAL COMMUNICATION

Defining nonverbal communication

Your partner flashes a big smile when you surprise them for their birthday even though they secretly are embarrassed. You send an emoji “face with tears of joy” (��) to your BFF after getting a perfect score on a rhetorical criticism paper. You kiss someone on a first date. What do these scenarios have in common? Nonverbal communication of course -- an essential but frequently misunderstood dimension of interpersonal relations (Gifford, 2011). Nonverbal communication is often simply defined as communication without words. Others have noted that nonverbal communication includes “all behaviors that are not words” (Guerrero & Floyd, 2006, p. 4). Regardless of the deceiving simplicity of its definition, know that nonverbal communication is very complex.

In everyday life, nonverbal communication is multimodal and multifunctional in nature serving many functions. It is closely linked to how we feel about our relationships with others and how we manage those relationships. In interpersonal interaction, nonverbal messages can be found in facial expressions, eyes, body language, touching as well as clothing, tone of voice, posture and even spatial distance. Indeed, you can say a lot without saying anything, or as psychologist and philosopher Paul Watzlawick (1978) observed in the first axiom of his interpersonal communication theory that you cannot not communicate. The inevitability of sending and receiving messages is extremely important to understand because it means that each of us is a type of “transmitter” that cannot be shut off. Nonverbal behaviors are implicated in messages of intimacy, arousal and composure, dominance, formal, and task or social orientation. Whether intentional or unintentional, deceitful or sincere, no matter what we do, we give off information about ourselves. In short, nonverbal communication is an important part of human interaction and always present in face-to-face interactions.

A related concept is what social scientists call metacommunication -- communicating about communication. In interpersonal relationships, it involves how people perceive you, not just your words. For example, if I say, “Nice to see you!” to someone and roll my eyes at the same time, they will likely doubt my sincerity.

This example illustrates one of the more interesting effects of nonverbal messages: most people tend to believe the nonverbal message over the verbal message if the two appear to be in disagreement (Knapp, 1972; Knapp, Earnest, Griffin, & McGlone, 2020; Malandro & Barker, 1983; Mehrabian, 1981). People seem to believe that actions really do speak louder than words. As a result, they place a disproportionate emphasis on the nonverbal response -- therefore it’s always a good idea to make nonverbal behavior consistent with our verbal messages (Hackman & Johnson, 2000).

So, welcome to the world of nonverbal communication. Its types, its contexts, and its impacts -- all of these will be explored in the pages that follow.

The process of nonverbal communication

Is nonverbal communication its own type of language? Yes and no. Like language, the fundamental process of nonverbal communication consists of a message encoded in a selected medium (body language, for example) that is then decoded. When you form language and speak it, your brain encodes a thought into words and intelligible sounds. For example, if you want to tell someone to leave the room, you can simply speak the words, “Please leave the room.” Nonverbally, you can also encode an extra layer of “illustration” -- for example, first pointing at the person and then at the door.

Some forms of nonverbal communication are emblematic in nature, where the performance stands for a concrete idea. Emblems are gestures like pointing, giving a thumbs up, or signing “OK” in specific contexts where those gestures are intelligible. Other nonverbal emblems include wearing a uniform to indicate team membership or sporting a tattoo that has a literal, unambiguous meaning. The most famous emblem of all, of course, may be the infamous “middle finger.”

However, not all nonverbal communication is emblematic. If you sway in your chair during a lecture, the meaning of that behavior may not be immediately obvious. Perhaps you need to go to the bathroom. Maybe you’re just restless. You could even be doing light exercises to help stay awake. Without asking you, any interpretation would be tentative -- a guess. In fact, you might not even know the answer to what your behavior means. It turns out that some people perform nonverbal gestures without realizing them. When some people speak before an audience, for example, they might look down a lot, move their legs a lot, or put their hands behind their backs -- all without realizing it. These are “adaptive” behaviors designed to subconsciously help the speaker feel better (more comfortable) about the situation they’re in.

How aware (or not) someone is of their nonverbal behavior raises the important question of intention . Certainly, some aspects of nonverbal are intentionally performed. Chances are, your clothing and hairstyle at the moment you’re reading this were intentional choices, but what about your posture and the position of your hands and arms? There are aspects of nonverbal communication that we may convey without meaning to. Goffman (1952) called the intentional aspects of nonverbal performance as “cues given” and the unintentional aspects as “cues given off.” Whether intentional or not, these cues can be communicated via a variety of “media” (all of them associated with you) -- your eyes, smell, tone of voice, facial expressions, and gestures to name a few. Increasing your competence in nonverbal communication means learning to pay more attention to these unintentional aspects.

Later in this chapter, you will learn different channels of nonverbal communication. These channels are grouped into four categories: personal characteristics (aspects relating to a person’s physical features), environment (artifacts in a given location), motion (movement-oriented gestures), and vocal cues (relating to the non-linguistic aspects of talking).

The impact of nonverbal communication

You might have heard that 93% of communication is nonverbal. That figure comes from a famous study by Merhabian and Ferris (1967). Participants in their study were read aloud single words that they previously rated as either positive, neutral, or negative on-paper. When they were read aloud, they were read vocal tones that were previously rated as either neutral or positive. Then the experiment was repeated using facial cues, where the experimenter read the words while displaying certain facial cues (Mehrabian & Wiener, 1967). Mehrabian utilized the results to calculate the listener’s perceived attitudes, which were a combination of three cues in the following proportion: 7% verbal, 38% vocal (tone), and 55% facial expression.

Notice that these studies were focused on the utterance of single words, not complete sentences within a context. We know that our typical social interactions occur in contexts of complete thoughts and actions, not just single words. These studies, therefore, face issues with external validity (the ability to apply to actual social situations). This criticism (among others concerning sample size and possible participant biases) was expressed by Burgoon, Woodall, and Ferris (1989). Though you may hear the 93% number frequently expressed in popular culture, you now know that this is based on a very limited study.

So if it isn’t 93%, how much of communication is nonverbal? The only thing that scholars agree on is that it matters , and that it matters in many contexts. In the next section, we will explore 14 channels (yes, 14!) and the many ways they allow us to communicate ideas beyond the power of words. In the end, our competence in nonverbal communication can help determine how an interaction will proceed and, perhaps, whether it will take place at all.

LEARNING ACTIVITIES

Activity 1: Gestures List

Ask students: How do we communicate without words? What are some common gestures? Divide students into groups and give each group just two minutes to come up with as many ways of communicating without using words as they can.

Activity 2: Silent Scene

Divide students into pairs. Have each pair create a one-minute scene featuring a problem that needs to be solved. When performing the scene, neither member of the pair can talk (all communication has to be expressed nonverbally). Can the audience guess the content of the scene without any dialogue to help?

Ambady, N., & Weisbuch, M. (2010). Nonverbal behavior. In S. T. Fiske, D. T. Gilbert, & G. Lindzey (Eds.), Handbook of social psychology, ( pp. 464-497). Wiley.

Burgoon, J. Buller, D, & Woodall, W. (1989) Nonverbal communication: The unspoken dialogue . Harper and Row.

Gifford, R. (2011). The role of nonverbal communication in interpersonal relations. In L. Horowitz, & S. Strack (Eds.), Handbook of interpersonal psychology Theory, research, assessment, and therapeutic interventions (pp. 171-190). Wiley.

Goffman, E. (1959). The presentation of self in everyday life . Anchor Books.

Hackman, M.Z., & Johnson, C.E. (2000). Leadership: A communication perspective . Waveland.

Knapp, M. L. (1972). Nonverbal communication in human interaction . Holt, Rinehart and Winston.

Knapp, M., Earnest, W., Griffin, D., & McGlone, M. (2020). Lying and deception in human interaction (3rd ed.). Kendall Hunt.

Knapp, M., Hall, J., & Horgan, T. (2014). Nonverbal communication in human interaction (8th ed.). Wadsworth Cengage Learning.

Malandro, L. A., & Barker, L. (1983). Nonverbal Communication . Addison-Wesley.

Mehrabian, A. (1981). Silent Messages: Implicit Communication of Emotions and Attitudes (2nd ed.). Wadsworth.

Mehrabian, A. & Ferris, S. (1967). Inference of attitudes from nonverbal communication in two channels. Journal of Consulting Psychology , 13 , 248-252.

Mehrabian A., & Wiener, M. (1967). Decoding of inconsistent communications. Journal of Personality and Social Psychology , 6 , 109-114.

Watzlawick, P. (1978). The language of change: Elements of therapeutic communication . Norton W.W., & Company, Inc.

Competence: One’s ability to encode and decode nonverbal communication.

Decoding: The process of interpreting and assigning meaning to a message.

Encoding: The process of organizing a message, choosing words and sentence structure, and verbalizing the message.

Medium: The channel or system by which information is transmitted.

Metacommunication: Messages that refer to other messages, usually in the context of a relationship.

Nonverbal Communication: Communication enacted by means other than words.

Emblem: A nonverbal signal that stands for an established semantic meaning.

1. Your Body Language Shapes Who You Are

At the TEDGlobal 2012 conference, social psychologist Amy Cuddy gave the talk “Your body language shapes who you are,” based on research in which she detailed the effects of “power posing.” Do you agree or disagree with her that our body language can change other people’s perceptions—and perhaps even our own body chemistry—simply by changing body positions? Are her findings consistent with definitions of nonverbal communication? https://www.ted.com/talks/amy_cuddy_your_body_language_may_shape_who_you_are?language=en

2. The Secrets of Body Language

Full documentary ; This 90-minute documenary shows us several examples of this, including the summit meetings between U.S. president Bill Clinton, Palestinian leader Yasser Arafat, and Israeli prime minister Ehud Barak which took place at the dawning of the new millennium, and President Richard Nixon's offerings of transparency while in the throes of the Watergate scandal more than two decades earlier. In each instance, the simplest pat on the back, crossing of arms across the chest, quiver in the voice, speed of a footstep or stance during a handshake illustrates underlying tensions and doubt. Can you identify or describe the process of creating and interpreting nonverbal cues in this documentary?

What Is Nonverbal Communication And Why Is It Important?

Body language is often considered when communicating with another person. However, people may not discuss how nonverbal communication works, as it might feel like second nature. You may have heard that only 7% of communication is verbal. While this “rule” has largely been  disproven , nonverbal communication skills are often essential to social connection and understanding. Additionally, some communities, such as the deaf or hard-of-hearing community, tend to use nonverbal communication types more often than others do.

Nonverbal cues tend to go beyond tone of voice and include facial expressions, hand gestures, and eye contact, which can play a significant role in interpersonal relationships and help convey information without words. Understanding your subconscious nonverbal behaviors may offer insight into how others view you. When used intentionally, reading body language, facial expressions, and other nonverbal signals can be valuable and rewarding tools for improving communication skills and learning how to convey information effectively in various cultural contexts, including Western cultures.

What is nonverbal communication?

How you hold your body, sit, lie down, or stand may communicate meaning to other people. For example, if you are interested in a conversation, you may lean in toward the person talking. Reclining back in a chair or crossing your legs might show you are comfortable and relaxed. If you are fidgeting and restless, it could indicate negative emotions such as nervousness, impatience, or difficulty sitting still.

Nonverbal communication examples like aggressive posture might include standing close to another person, invading their personal space without consent, rapid arm movements when angry, or walking hurriedly toward another person with an angry expression. Your person's body language might also communicate attraction, sadness, or illness. For example, you might hunch over or lower your head when you are ill, conveying physical characteristics associated with other negative emotions. Understanding these types of nonverbal communication can help enhance our interactions with others and effectively convey our feelings within the context of physical space. 

Eye contact

In some cases, eye contact may be perceived as a non verbal communication indicator. For example, if you are actively listening to someone, you might make eye contact to signal you’re paying attention. On the other hand, holding eye contact for an extended period might make someone feel uncomfortable.

Some individuals struggle with eye contact, such as those on the autism spectrum. However, studies on adults with autism show that when an autistic person makes eye contact, the processing centers of their brain deactivate, indicating that eye contact may not signify listening skills for everyone. Autistic adults and children may listen better and feel more comfortable not making eye contact. This demonstrates the importance of understanding both verbal communication and nonverbal communications in various contexts, as people may express their engagement and understanding differently beyond spoken words. 

Facial expressions 

There are many ways that your facial expressions may communicate the emotions you feel to the people around you. Smiling can let people know that you are happy or friendly. Frowning often communicates that you are sad, irritated, or concerned. Furrowing your eyebrows can make you look angry or focused. 

Often, facial expressions may be misinterpreted. In these cases, verbal language might be a tool to explain what one is feeling without assumptions. 

The hand gestures that you make may add to a conversation, allowing you to communicate with someone without having to speak out loud. For example, you might point at something to indicate importance or gesture to increase the importance of a statement you’re making. 

When using American Sign Language (ASL), the way you gesture may communicate the emotion that goes along with the words you are signing. You might gesture more hurriedly if you’re stressed or out of time or slowly if you’re trying to make an essential point. 

Personal space

The amount of space you leave between you and someone else may also communicate your feelings. When two people sit very closely together with little space between them, it can show that they are in a close relationship. Alternately, if a person purposefully puts a lot of space between them and someone else, they might feel uncomfortable with physical closeness, or wish to end the conversation. 

Physical touch can communicate several emotions. You might show compassion and empathy for someone by hugging them when they are sad. You may give a high-five to someone to show that you support them and are celebrating with them. Or you might tap someone on the shoulder to get their attention if they are turned away from you. 

Touch can be harmful, as well. For example, people might try to hug or kiss someone without consent. In some cases, physical touch can be used out of anger, such as punching, hitting, or kicking. These behaviors are abusive. 

If you are facing or witnessing abuse of any kind, the National Domestic Violence Hotline is available 24/7 for support. Call 1-800-799-SAFE (7233) or text “START” to 88788. You can also use the online chat.  

Assistive technology

Assistive technology is sometimes used to make verbal speech without actually speaking. Some individuals, including individuals living with autism and those with a mental or physical condition affecting speech, may experience selective or uncontrollable mutism. 

An app, or assistive device, may speak for these individuals by reading the words typed on a screen or selected through image queues out loud. In some cases, the technology may come with an eye tracker that allows individuals with paralysis to converse by looking at the words or letters they want to say. Although the words are spoken verbally, they are spoken by a machine prompted by the individual instead of by voice.  

Sign language

American Sign Language involves hand gestures and movements, sometimes accompanied by lip movements or verbal speech. Often, those who utilize ASL are deaf or hard of hearing. However, not everyone that uses it is. Those who experience mutism may also use ASL. 

ASL is a fully formed language that can communicate as much as verbal language. This language may be the only language used by some people. Each country may have its own form of sign language.

Cultural differences 

In different cultures, nonverbal communication can have varying connotations. For example, sitting close to someone in one culture may indicate attraction, while in other cultures, it could be normal or preferred, including among strangers. Smiling can also be interpreted differently depending on the country you are in. While a smile is considered friendly and inviting in some places, other locations may consider it rude, inconsiderate, or threatening. 

Why is nonverbal communication important?

The  importance of communication  in a relationship is immeasurable. While communication is often verbal, nonverbal communication can support a verbal message or communicate what is going unsaid. Additionally, it may be the only form of communication for some individuals. 

It helps people understand what you’re saying

If you are saying something important and are using serious facial expressions and direct gestures, it may help someone know to listen carefully. Additionally, smiling and nodding your head approvingly may communicate friendliness and agreeableness, which can help you make a positive first impression at job interviews or with a new friend. 

It can show confidence

Body language may convey confidence, which is often  considered attractive . You may portray confidence by keeping your shoulders back, your head up, and making eye contact with another person. Your body language could hide these emotions even if you feel scared or timid. 

It can help you make a positive first impression

It has been found that people may make their first  impression  of you in the first seven seconds after meeting you. You may not have been able to say anything verbally in those first seven seconds of meeting someone. For this reason, they might determine your trustworthiness through your body language. 

Learning to read nonverbal communication in others

When people are talking to you, you might try to look for nonverbal cues as you listen to see if their facial expressions communicate the same message as their words. It may help to pay attention to the position of their body as well as to their gestures. These nonverbal cues may help you understand their emotions or thoughts. 

Learning to read nonverbal communication may help you discern when another person may be trying to take advantage of you or lie. For example, they might have an off-putting posture while expressing an urge to connect. Trust your instincts. If something feels unsafe, it might be. 

How to improve nonverbal communication

Nonverbal communication is a skill you may learn and develop throughout your life. There are a few ways to improve this skill. 

Think about your physical reactions

Pay attention to your physical reaction as a result of your emotions. If you are stressed, you might not want to communicate that to the person with whom you’re talking. For example, if you’re at a job interview and aren’t feeling particularly happy, you might want to avoid slouching, holding your head down, or furrowing your brow. Instead, you could indicate confidence by:

Nodding your head

Sitting up straight

Smiling every so often

Laughing when possible 

Using hand gestures

Learning to recognize your natural physical responses may help you learn how to catch and correct them before communicating a message that you don’t want to communicate to others.

Get in touch with your emotions

Getting in touch with your emotions may help you control your nonverbal responses. It can be harder to choose what body language to use if you don’t know how you’re feeling, or feel that your body acts without your consent. 

The  basic emotions  include happiness, sadness, fear, and anger. Learning how to recognize the signs of these emotions can help you learn how to control your nonverbal communication.

Practice in front of a mirror

If you haven’t thought about what you’re communicating through your body language, you may be unaware of the signals you send to other people. You may find it helpful to practice meaningful conversations in front of a mirror so you can see what you’re communicating nonverbally.

If this exercise feels unnatural, you might try recording a conversation with a friend to see how you interact with them. If you sit still, fidget often, or appear to be zoning out, it may indicate a chance to change your nonverbal cues. 

You can practice working through situations that happen to you regularly to watch your responses. This exercise can help you look for areas you may need to tweak to improve your communication efforts.

Counseling to improve communication 

You may benefit from professional support if you’d like to learn more about nonverbal communication. Nonverbal communication is something that can be improved, both through self-reflection and the guidance of a counselor. Talking with a therapist may help you improve your verbal and nonverbal communication skills. They might also help you understand different types of nonverbal communication, which may help you discern how other people feel in certain situations.

If you are nervous about meeting a new counselor, consider online therapy. Online counseling allows you to meet from a safe location, such as your home. Additionally, depending on your preferences, you can meet with your therapist over video chat, phone call, or live chat. With virtual therapy through platforms like  BetterHelp , video sessions may allow a therapist to observe your nonverbal communication.  Many studies  have shown that online therapy is just as effective as in-person therapy.

How you communicate with others, verbally and nonverbally, can play a significant role in the relationships in your life. If you are interested in learning more about nonverbal communication, consider speaking with a licensed counselor. You don’t have to experience a mental health condition to speak with a therapist, as counseling can be utilized as a tool for self-improvement. With BetterHelp, you can be matched with a licensed counselor who has experience helping people with nonverbal communication and other social skills. Take the first step toward improving your communication skills and contact BetterHelp today.

Frequently Asked Questions (FAQs)

What Are The 5 Examples Of Non Verbal Communication? What Are The 8 Types Of Nonverbal Communication? What Are The Examples Of Verbal Communication? What Is Non Verbal Communication?

How do you differentiate verbal communication from non verbal communication? What are the 9 Elements of non verbal communication? What is the most common non verbal communication? What is positive nonverbal communication? Why is nonverbal communication important? How does nonverbal communication work? What is another word for non verbal? Where is non verbal communication used? How do you develop nonverbal communication? What are the characteristics of nonverbal communication? Why is nonverbal communication the most powerful?

  • The Seven “Universal” Facial Expressions Medically reviewed by Julie Dodson , MA
  • Body Language
  • Relationships and Relations

Nonverbal Communication Skills: 19 Theories & Findings

Nonverbal communication

In it, he introduces the concept of dramaturgy, which compares everyday social interactions to actors’ portrayals of characters, suggesting that one’s social interactions are analogous to a string of varying performances (Ritzer, 2021).

Goffman’s work also included the concept of impression management. The key to impression management includes appearance; your manner of interacting; and the attitudes conveyed through gestures, facial expressions, and nonverbal skills (Ritzer, 2021).

William Shakespeare said, “All the world’s a stage.”

I’m not a trained actor, but teaching public speaking courses has made me aware that audiences seem to prefer speakers who use a variety of hand gestures. These gestures signify the speaker as “warm, agreeable, and energetic” (Goman, 2021).

Just that nugget of information has taught me to incorporate hand gestures to develop my public speaking skills.

What other nonverbal communication skills enhance daily interactions?

Before you continue, we thought you might like to download our three Positive Communication Exercises (PDF) for free . These science-based tools will help you and those you work with build better social skills and better connect with others.

This Article Contains:

What is nonverbal communication, 9 types of nonverbal communication skills, is nonverbal communication important, 2 psychology theories and models, 8 fascinating research findings, importance in counseling and healthcare, resources from positivepsychology.com, a take-home message.

Nonverbal communication is a way to convey information “achieved through facial expressions, gestures, touching (haptics), physical movements (kinesics), posture, body adornment (clothes, jewelry, hairstyle, tattoos, etc.), and even the tone, timbre, and volume of an individual’s voice (rather than spoken content)” (Navarro & Karlins, 2008, p. 2–4).

In this YouTube video, Joe Navarro explains several nonverbal communication cues, exposes some myths, and discusses his work with nonverbal communication in law enforcement.

Marco Iacoboni (2008, p. 81), author of Mirroring People , takes it a step further, stating that “gestures accompanying speech have a dual role of helping the speakers to express their thoughts and helping the listeners/viewers understand what is being said.”

To competently read body language, Navarro and Karlins (2008) provide suggestions such as rigorous observation and a familiarity with the person’s baseline behaviors. They also recommend watching for changes, or ‘tells.’

Navarro and Karlins (2008) advise becoming familiar with universal behaviors and contextualizing nonverbal cues. However, cultural norms could inhibit rigorous observation.

Characteristics of nonverbal communication

The United States is considered a low-context communication culture (MacLachlan, 2010). This means that much of the information in a message comes directly from words rather than through implication or body language.

This style of communication involves lots of verbal detail so as not to confuse listeners. Low-context cultures rely less on nonverbal communication, which can obscure or censor portions of the message.

Nonverbal communication is culturally determined, and it is largely unconscious. It indicates the speaker’s emotional state. When nonverbal cues conflict with the verbal message, it may convey confusion or deception (Navarro & Karlins, 2008).

Finally, nonverbal communication varies by gender and displays power differentials, information effective leaders can use to influence others (Hybels & Weaver, 2015; Henley, 1977).

Nonverbal communication of successful leaders

It’s essential for leaders to read body language, also known as decoding. Deciphering between engagement (e.g., nodding, tilting the head, open body postures) and disengagement (e.g., body tilting away, crossed arms and legs) can be the difference between success and failure (Goman, 2021).

Successful actors could be considered professional first-impression artists. Like actors, leaders often find themselves center stage; they must learn the art of creating first impressions.

Subjective awareness and the ability to express yourself nonverbally are known as encoding – crucial for positive first impressions. Advice from professional actors includes a maintaining a pleasant facial expression, good posture, pausing, breathing, relaxing, and avoiding hiding your hands (Shellenbarger, 2018).

This video , 8 Things Successful People Do to Look Confident , provides quick tips for confident body language even if you’re not feeling confident.

First impressions are said to be formed in less than seven seconds (Goman, 2021). In this short time, others formulate labels such as “powerful,” “submissive,” or “trustworthy.” Evolved leaders incorporate mindfulness to help.

Naz Beheshti (2018) states, “Evolved leaders… use nonverbal tools mindfully and deliberately to reinforce their message.” She goes on to say, “this lifts the value of your communication and your value as a leader” (Beheshti, 2018).

Awareness of self, others, and the situation (mindfulness) allows us to ensure that our gestures and body language align with our spoken words. This creates congruence and generates trustworthiness (Beheshti, 2018; Newberg & Waldman, 2013).

Types of nonverbal communication

This means we are analyzing several, simultaneous nonverbal cues. A frustrated person may tap their foot, cross their arms, and tightly squeeze their biceps (Jones, 2013). These clusters may cross over and include a variety of nonverbal categories, summarized below.

1. Kinesics

Kinesics is the study of how we move our body, specifically the head, hands, body, and arms (Jones, 2013). This includes sending messages through facial expressions, gestures, eye contact, and posture.

Haptics is the study of touch or coming into physical contact with another person (Hybels & Weaver, 2015). Throughout history, touch has been surrounded by mystery and taboo. We are perplexed by healing touch and riveted by stories of infants who perished due to lack of touch. Touch can denote relationship, status, power, and personality (Henley, 1977).

Cultural norms dictate guidelines regarding touch. Mindfulness regarding social and environmental settings is prudent. We greet a friend at an informal party differently than we would greet a boss or coworker in a professional setting.

3. Proxemics

The study of space and distance is called proxemics, and it analyzes how people use the space around them (Hybels & Weaver, 2015).

This YouTube video is a fun demonstration of students completing a school project on personal space and the discomfort felt by both humans and animals when social norms are violated.

4. Territory

Territory is often used to display power or reveal a lack thereof.

“'[P]osture expansiveness,’ positioning oneself in a way that opens up the body and takes up space, activated a sense of power that produced behavioral changes in a subject independent of their actual rank or role in an organization” (Goman, 2021).

Expansiveness conveys power.

5. Environment

Environment includes objects we use to adorn ourselves and the artifacts we surround ourselves with in order to create an impression. These objects provide nonverbal cues that help others form impressions (Jones, 2013).

6. Paralinguistics

Paralinguistics, also known as vocalics, is the study of how we speak and involves pitch, volume, rate of speech, tone, quality, tempo, resonance, rhythm, and articulation to help determine the context of the message (Jones, 2013).

7. Chronemics

Chronemics is the study of time, including how it is used. Nancy Henley (1977, p. 43), author of Body Politics: Power, Sex & Nonverbal Communication , asserts “Time is far from a neutral philosophical/physical concept in our society: it is a political weapon.”

Henley (1977, p. 47) describes the concept of “ritual waiting,” stating, “The more important the person, the longer we will ungrudgingly wait for the service or honor of attention.”

8. Attractiveness

The power of drawing attention to oneself doesn’t rely on physical appeal alone. Although facial symmetry and fashion of adornment are important (Jones, 2013), people who master good eye contact, have a lively face, offer encouragement, and use open gestures are also considered attractive (Kuhnke, 2012).

9. Olfactics

essay about the importance of non verbal communication

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Nonverbal communication is very important, as you could reveal unintentional information, as well as cause your communication to be misinterpreted.

Leakage: Unintentional messages

Teaching social–emotional skills to incarcerated people provided me with a powerful lesson about the nuances of nonverbal communication. On a particularly challenging day, I thought it wise to meditate and center myself prior to entering the jail. However, upon seeing me, the people inside began inquiring what was going on with me. What did they detect?

Nonverbal leakage can be shown through micro-expressions, which are “very fast facial movements lasting 1/25 to 1/5 of a second” and indicate a person’s real feelings (Ekman, 2003, p. 214).

This YouTube video is the opening scene of the series Lie to Me , based on the work of Paul Ekman regarding micro-expressions.

Varying statistics on the value of nonverbal communication may cause concern for those less practiced, but which statistics are accurate?

Crossed messages

The original research from Mehrabian and Ferris (1967) regarding nonverbal communication is widely interpreted. Elizabeth Kuhnke (2012, p. 10), author of Body Language for Dummies , interprets the study, saying, “55% of the emotional message in face-to-face communication results from body language.”

A nonverbal communication formula often cited is 7–38–55, which indicates 7% of the message comes from words, 38% vocal, and 55% facial. However, Lapakko (2007) believes this formula is reckless, faulty, and misleading. Sometimes the nonverbal elements of a message, such as gestures with directions, are incredibly important, and at other times incidental.

In addition, what something “means” in communication is connected to such variables as culture, history of the relationship, people’s intentions, personal experiences, time of day and specific words used. It would be naive to suggest all these nuances could be neatly quantified, and therefore attributing a precise formula to nonverbal communication is flawed in many ways.

So regardless of statistics and formulas, we know that nonverbal communication is essential and that people skilled at both reading and interpreting body language tend to enjoy greater success in life than those not skilled (Goleman, 1997).

Basic emotions

Basic emotion theory

Basic emotion theory (BET) posits that emotions are a “grammar of social living” that situate us in the social and moral order of society (Keltner, Sauter, Tracy, & Cowen, 2019, p. 133). In addition, emotions structure interactions, particularly in relationships that matter. BET is integral to emotional expression.

Foundational to BET is the assumption that emotional expressions coordinate social interactions in three ways:

  • Through rapid conveyance of important information to aid in decision making
  • To evoke specific responses
  • To serve as incentives for others’ actions

This is accomplished through reward systems such as parents smiling and caressing a child who exhibits specific behaviors (Keltner et al., 2019).

BET initially focused on six basic emotions. Literature reveals there are over 20 emotions with distinct, multimodal expressions, providing a deeper structure and highlighting the advancing nature of emotional expression (Keltner et al., 2019).

Neural resonance

Two people who like each other will mirror each other’s facial expressions, gestures, postures, vocalics, and movements. This is known as neural resonance, and it aids the accurate transfer of information from one person to another (Newberg & Waldman, 2013).

To fully understand what another is saying, “you have to listen to and observe the other person as deeply and fully as possible” (Newberg & Waldman, 2013, p. 81). Neural resonance uses mirror neurons to create cooperation, empathy, and trust.

Studying nonverbal communication is revealing and intriguing. Most experts will include aspects such as eyes, facial expressions, and hands, but digging deeper reveals less-acknowledged nonverbal nuggets.

1. The benefits of yawning

Yawning is one of the fastest and simplest ways to lower mental stress and anxiety (Waldman & Manning, 2017). Social norms dictate that we refrain from yawning in specific settings, but yawning has many benefits. Did you know that snipers are taught to yawn before pulling the trigger (Waldman & Manning, 2017)?

According to Waldman and Manning (2017), yawning stimulates alertness and concentration; optimizes brain activity and metabolism; improves cognitive functioning; increases recall, consciousness, and introspection; decreases stress and relaxes the upper body; recalibrates a sense of timing; enhances social awareness and empathy; and increases sensuality and pleasure.

2. Feet don’t lie

According to Navarro and Karlins (2008), the most honest part of our body is our feet, as demonstrated by small children who dance with happiness or stomp in frustration. Many people look to the face for truth; Navarro and Karlins take the opposite approach:

“When it comes to honesty, truthfulness decreases as we move from the feet to the head” (Navarro & Karlins, 2008, p. 56), reasoning that emotions are suppressed through fabricated facial expression.

3. Gestures that help

Gestures improve memory and comprehension skills. Gestures may convey information that can influence how listeners respond, depending on the hand being used. “We tend to express positive ideas with our dominant hand and negative ideas with the other hand” (Newberg & Waldman, 2013, p. 44).

4. The eyes have it

“Social network circuits are stimulated through face-to-face eye contact, decreasing cortisol, and increasing oxytocin. The result is increased empathy, social cooperation, and positive communication” (Newberg & Waldman, 2013, p. 135).

Eyes reveal a lot about us. When we are aroused, troubled, concerned, or nervous, our blink rate increases. Once we relax, our blink rate returns to normal (Navarro & Karlins, 2008).

5. Power posing for success

Body language affects how others see us and how we view ourselves. In this YouTube video, Amy Cuddy discusses her research on power posing and how it affects success.

Amy Cuddy’s book is also discussed in our article listing books on imposter syndrome .

6. Fingers crossed

One explanation of the origin of crossing fingers for good luck comes from early beliefs in the power of the cross. The intersection of the digits, epitomizing the cross, was thought to denote a concentration of good spirits and served to anchor a wish until it came true (Keyser, 2014).

7. Fake positivity is harmful

Positivity that doesn’t register in your body or heart can be harmful. According to Barbara Fredrickson (2009, p. 180), “fake smiles, just like sneers of anger, predict heart wall collapse.” To truly benefit from a smile, touch, or embrace, you need to slow down and make it heartfelt.

8. Stand up straight

Poor posture can reduce oxygen intake by 30%, resulting in less energy (Gordon, 2003). Stooping over can make us look and feel old and out of touch. By straightening up, we can make significant differences in how we think and feel. The effect is bi-directional; attitude influences posture, just as posture influences attitude.

NVC in healthcare

Good rapport between clients and practitioners stems from mirroring and synchronicity associated with neural resonance (Finset & Piccolo, 2011; Newberg & Waldman, 2013).

Carl Rogers’s Client-Centered Therapy is based on an empathetic understanding of clients. Nonverbal communication provides valuable information for both the client and the therapist. Showing you like and accept a client may be the most important information a therapist can convey (Finset & Piccolo, 2011).

Nonverbal patterns in therapy evolve over time. Specific behaviors that further the therapeutic process include “a moderate amount of head nodding and smiling; frequent, but not staring, eye contact; active, but not extreme, facial responsiveness; and a warm, relaxed, interested vocal tone” (Finset & Piccolo, 2011, p. 122).

Conscious awareness of nonverbal cues can aid in rapport building. Leaning toward the other signals comfort, whereas leaning away or crossing your arms signals discomfort (Navarro & Karlins, 2008).

Torsos and shoulder blades seem innocuous; however, blading away (turning slightly) from another person shows discomfort, while blading toward or facing another squarely shows a level of comfort (Navarro & Karlins, 2008).

Open palms are an ancient sign of trustworthiness that help establish rapport and are considered nonthreatening (Kuhnke, 2012). Hidden hands (placed in pockets or behind backs) signal disconnection and reluctance to engage. To display respect, keep an open posture with your muscles relaxed and weight evenly distributed.

Mirroring and matching go a long way to show synchronicity. Be careful to avoid mimicry, which signals disrespect (Kuhnke, 2012). Too much of a good thing can jeopardize credibility. An extended, fixed gaze into another’s eyes or effortful smiling can seem awkward, or worse.

This short YouTube video explains the dynamics of fluctuating facial expressions, based on the work of Charles Darwin and Paul Ekman.

This Silent Connections worksheet is an exercise for groups that combines mindfulness and nonverbal communication to build connections.

Someone who lacks the ability to make eye contact during conversation can be easily misinterpreted. To overcome this nonverbal communication issue, our Strategies for Maintaining Eye Contact can be very useful.

Our blog post 49 Communication Activities, Exercises, and Games includes six nonverbal communication activities for adults and three nonverbal exercises that work for families and children.

The blog post What Is Assertive Communication? 10 Real-Life Examples includes nonverbal qualities that complement and enhance assertive statements. Hints for eye contact, facial expressions, and posture can be found throughout.

In the blog post Cultivating Social Intelligence : 3 Ways to Understand Others , we discuss characteristics of social intelligence, including body language.

If you’re looking for more science-based ways to help others communicate better, this collection contains 17 validated positive communication tools for practitioners. Use them to help others improve their communication skills and form deeper and more positive relationships.

essay about the importance of non verbal communication

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Nonverbal communication is an essential communication skill. Nonverbal expertise aids in delivering clear messages and forming positive impressions. It doesn’t have to be a big gesture to make a difference. Gently stroking the hand of a grieving friend speaks volumes.

Viewing life as a series of dramatic performances, as implied by both Shakespeare and Goffman, can add a sense of intrigue and adventure to enhancing nonverbal communication. These essential skills will help us achieve goals.

Just as the highly motivated thespian will study and polish their craft, anyone wanting to succeed in their career or interpersonal relationships can study and practice the nuances of nonverbal communication.

Actors and public speakers often practice their craft in front of a mirror or videotape themselves to reflect on strengths and weaknesses.

This article includes a myriad of resources to help improve nonverbal communication skills with many additional resources available.

By starting with something as simple as posture, we exit stage right, headed toward the competency of center stage. Break a leg!

We hope you enjoyed reading this article. Don’t forget to download our three Positive Communication Exercises (PDF) for free .

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  • Ekman, P. (2003). Emotions revealed: Recognizing faces and feelings to improve communication and emotional life . Holt Paperbacks.
  • Finset, A., & Piccolo, L. D. (2011). Nonverbal communication in clinical contexts. In M. Rimondini (Ed.), Communication in cognitive-behavioral therapy (pp. 107–128).  Springer Science + Business Media.
  • Fredrickson, B. L. (2009). Positivity . Crown Publishing Group.
  • Goffman, E. (1956). The presentation of self in everyday life . University of Edinburgh.
  • Goleman, D. (1997). Emotional intelligence . Bantam Trade Paperback.
  • Goman, C. K. (2018, August 26). 5 Ways body language impacts leadership results. Forbes. Retrieved May 1, 2021, from https://www.forbes.com/sites/carolkinseygoman/2018/08/26/5-ways-body-language-impacts-leadership-results/?sh=5c1b235c536a
  • Gordon, J. (2003). Energy addict: 101 Physical, mental, & spiritual ways to energize your life . Berkley Publishing Group.
  • Henley, N. M. (1977). Body politics: Power, sex and nonverbal communication . Simon & Schuster.
  • Hybels, S., & Weaver, R. L. (2015). Communicating effectively . McGraw-Hill Education.
  • Iacoboni, M. (2008). Mirroring people: The new science of how we connect with others . Farrar, Straus and Giroux.
  • Jones, R. (2013). Communication in the real world: An introduction to communication studies . University of Minnesota Libraries.
  • Keltner, D., Sauter, D., Tracy, J., & Cowen, A. (2019). Emotional expression: Advances in basic emotion theory. Journal of Nonverbal Behavior , 43 (3), 133–160.
  • Keyser, H. (2014, March 21). Why do we cross our fingers for good luck? Mental Floss . Retrieved May 27, 2021, from https://www.mentalfloss.com/article/55702/why-do-we-cross-our-fingers-good-luck
  • Kuhnke, E. (2012). Body language for dummies . John Wiley & Sons.
  • Lapakko, D. (2007). Communication is 93% nonverbal: An urban legend proliferates. Communication and Theater Association of Minnesota Journal , 34 (2), 7–19.
  • MacLachlan, M. (2010, February 12). Cross-cultural communication styles: High and low context. Communicaid. Retrieved May 10, 2021, from https://www.communicaid.com/cross-cultural-training/blog/high-and-low-context/
  • Mehrabian, A., & Ferris, S. R. (1967). Inference of attitudes from nonverbal communication in two channels.  Journal of Consulting Psychology, 31 (3), 248–252.
  • Navarro, J., & Karlins, M. P. (2008). What every body is saying . Harper-Collins.
  • Newberg, A. M., & Waldman, M. R. (2013). Words can change your brain . Avery.
  • Ritzer, G. (2021). Essentials of sociology (4th ed.). SAGE.
  • Shellenbarger, S. (2018, January 30). The mistakes you make in a meeting’s first milliseconds. Wall Street Journal . Retrieved May 22, 2021, from https://www.wsj.com/articles/the-mistakes-you-make-in-a-meetings-first-milliseconds-1517322312
  • Waldman, M. R., & Manning, C. P. (2017). NeuroWisdom: The new brain science of money, happiness, and success . Diversion Books.

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essay about the importance of non verbal communication

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Marbella International University Centre

The importance of non-verbal communication

July 23, 2020

The ways in which your body either emphasizes or contradicts spoken words is just as important as the words you use, or even more so, in those moments when actions speak louder than words. This is known as non-verbal communication, non-verbal cues, or often described as body language (kinesics).

What does body language mean?

Non-verbal communication is information that is passed without the use of spoken or written words. The non-verbal platform includes eye contact (oculesics) or the lack thereof, facial expressions, gestures, posture, personal appearance, the physical environment and the artefacts/objects that compose it, touch (haptics), paralanguage (vocalics), the use of time (chronemics), and the distance between you and your audience (proxemics).

For example, when interviewing for a job, we might not realize that employers will evaluate what we do as much as what we say. Crossed arms can imply defensiveness, poor posture may seem unprofessional, and a downward gaze (avoiding eye contact) will draw away from the confident impression we want to give.

Verbal and non-verbal communication

Verbal and non-verbal communication occur simultaneously, with the latter generally being under less cognitive control and revealing more of what we actually think and feel. Body language, facial expressions and vocal characteristics are not easy to control, whereas verbal communication is done intentionally and is easier to manipulate. As a result, we have more faith in non-verbal cues than what is actually said. If a person says one thing, but sends a contradicting message non-verbally, the receiver is more likely to trust the non-verbal signal.

Therefore, having a conscious awareness of your non-verbal communication while verbally communicating can help others receive messages the way you actually intended to give them. Also, don´t be “all talk and no substance”. Next time you want to make a positive impression, make sure you have not only prepared what you are going to say, but that you have practiced conveying your messages through appropriate body language (practice makes interview perfect).

There is countless research regarding types, effects, and expressions of unspoken communication and behaviour. To narrow it down, we will repeat the basics offered by psychologists Paul Ekman and Wallace Friesen (1969), who identified six important ways how non-verbal communication can interact with our verbal discourse: repeating, conflicting, complementing, substituting, regulating and accenting.

What type of communication describes our body language?

  • Repeating – using specific gestures to strengthen a verbal message (e.g. pointing to the object of discussion).
  • Conflicting – when verbal and non-verbal messages within the same interaction send contradicting meaning. Conflicting messages often arise from feelings of confusion, indecision, or frustration (e.g. a friend saying how they had a great time during the party, but his voice sounds flat and his face lacks emotion).
  • Complementing – the accuracy of understanding information is greater when the nonverbal and verbal complement each other. Messages have been shown to be correctly recalled to a greater degree when body language affirms the verbal exchange (e.g. saying you are happy and joyfully showing it too).
  • Substituting – at times non-verbal behaviour is used as the sole channel for communication. A simple gesture can substitute words (e.g. shaking your head to say no).
  • Regulating – we can use non-verbal signals to regulate speech. Called “turn-taking signals”, these gestures make it possible for us to alternate between speaking and listening (e.g. touching someone´s arm can signal that you want to talk next).
  • Accenting – when we use non-verbal signals to emphasize our words. Good speakers will know when to use strong gestures, deliberate pauses, changes in vocal volume or speech rate, etc. (e.g. someone who is verbally expressing anger may accent the message by speaking very loudly).

Respectively, we can agree that spoken language is normally used for communicating information about events external to the speaker, while non-verbal communication is used to create and maintain interpersonal relationships.

Body language in business communication

Going a step further is the analysis of non-verbal communication in business. Since business often involves recurring human interaction, understanding the elements of non-verbal cues can be a great asset when working with colleagues, teams, competitors, and current/potential clients. Managers will use body language to effectively lead employees and team members. On the other hand, employees and team members will use their body language to send messages outside the business.

Within MIUC´s BA Psychology module “The Basics of Interpersonal Skills: Experiential Groups”, the first-year student Tapanga Jansen tackled the topic of “The Power of Non-Verbal Communication in Sales”. Tapanga presented the theoretical and practical aspects of body language, its importance in the sales process of any company, and how it has an impact on the decision making process. Moreover, in her presentation she highlights different aspects of non-verbal communication both from the client´s and seller´s aspect, how certain connections with people can create a trustworthy, professional and credible environment, and consequently, how body language can add interest, clarity and trust. For tips on non-verbal communication that can make or break a sale, watch the following link.

To conclude, it must be said that to build good habits one must practice non-verbal communication and know what gestures are likely to resonate with your speaker (clients and prospects), as to improve the chances of making a good impression. Practicing non-verbal cues will ensure your skills are up to par . The more often you instate adequate body language, the more likely it will become second nature, and you will feel comfortable while networking. So instead of clammy hands and a sweaty brow, aim for establishing credibility and trust in your non-verbal behaviour. The less nervous you are, the better communication you will have, both verbally and non-verbally.

Eva Berkovic Student Counsellor and Lecturer, MSc Psychology

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essay about the importance of non verbal communication

Nonverbal Communication: Why It’s Important and How to Use It

essay about the importance of non verbal communication

Here’s something that might surprise you: When you’re talking with someone, most of your message isn’t communicated through your words. Rather, it’s communicated through your actions–your facial expressions, body language, and other physical signals.

Another term for those signals is nonverbal communication. Because it’s so powerful, nonverbal communication is an important skill to know how to use. It has big benefits in all kinds of situations, from work and school to everyday life.

Let’s take a look at the types of nonverbal communication, what they communicate, and how to get better at this skill.

What is nonverbal communication?

Nonverbal communication refers to the transmission of information without the use of words or spoken language. It includes a large variety of signals or cues that we use while talking. These cues can be used either consciously or unconsciously. 

There is power in nonverbal communication. Even our pets can analyze our face and understand the basics of our message! Think of how your dog reacts when you give him a stern look and use a serious voice. Now compare that with when you use a big smile and an upbeat tone. 

Nonverbal communication can work for you or against you.

Nonverbal communication can work for you or against you. It can greatly influence the way your listener interprets your message. It can affect your credibility at work and how you develop relationships with other people. It’s important to learn exactly what your nonverbal signals might be conveying, so you can make sure they support what you’re trying to say. 

essay about the importance of non verbal communication

Examples of nonverbal communication

Nonverbal communication occurs in many forms. Here are some types of nonverbal communication:

Eye contact: Maintaining or avoiding eye contact can signals to the listener your interest, comfort, and honesty–or discomfort or boredom.

Gestures: Hand movements, waving, or pointing can express agreement, disagreement, emphasis, or direction. 

Silence: Pauses or moments of silence can convey understanding, anticipation, contemplation, disagreement, or tension. 

Facial expression: Smiling, frowning, raising eyebrows, or squinting can convey emotions such as happiness, sadness, surprise, or skepticism. 

Posture and body language: Leaning in or away, crossing arms, standing tall, or slouching can communicate interest, openness, confidence, or defensiveness. 

Space and proximity: The physical distance between people can communicate intimacy, formality, or personal boundaries. 

Tone of voice: Variations in tone, pitch, volume, and emphasis can convey many emotions, such as warmth and support. 

Appearance: Personal style, grooming, and clothing can communicate professionalism, cultural affiliations, or individual identity. 

Touch: A handshake, a pat on the back, a tap on the arm, or a hug can convey support, congratulations, or interruption. 

essay about the importance of non verbal communication

Nonverbal communication varies across cultures

It’s important to understand that many of these nonverbal behaviors vary from culture to culture. Depending on a person’s background, they may interpret some of these behaviors differently. 

For example, the meaning of eye contact varies widely across countries and cultures. For some, it might be considered disrespectful or confrontational, particularly when communicating with elders or people in authority. 

Certain gestures that are common in one culture might have different meanings or even be offensive in another. An example is the “thumbs up” gesture, which indicates positivity in some cultures but is rude in others.

Here are some other examples of cultural differences in nonverbal communication:

Silence: In some cultures, silence might show agreement or thoughtfulness, while in others, it can be perceived as discomfort or disagreement.

Facial expressions: How we understand facial expressions can differ. For example, while a smile might mean happiness, how often or when people smile can vary culturally.

Touch: In some cultures, hugging or kissing on the cheek is common among acquaintances. In other cultures, it might be reserved for close friends or family.

Body language: The interpretation of hand movements or postures can differ significantly. What may be considered a friendly gesture in one culture might be seen as offensive or inappropriate in another. 

When communicating with someone from a culture different from your own, it’s important to take the time to ensure they understand your nonverbal cues. Pay attention to their reactions so you can avoid misunderstandings. Being aware and respectful of these differences helps you build successful relationships and interactions. 

essay about the importance of non verbal communication

How to improve your nonverbal communication

With so much variation in nonverbal behaviors and the importance they play in your message, it’s helpful to learn to focus on your own cues. This should start with self-awareness. Just by reading this article, you’re becoming more aware of how nonverbal cues can impact your message.

It’s also important to practice active listening. Active listening is a communication technique that involves fully concentrating on, understanding, responding to, and remembering what is being said. It’s more than just hearing someone. It’s a way of listening that involves engaging with the speaker on multiple levels. When people practice active listening, they can better understand each other’s cues and the meaning behind their words. 

A speech therapist can help you identify the behaviors you use during different types of conversations.

It’s not always easy to improve your awareness and mastery of nonverbal communication. Speech-language pathologists, also known as speech therapists, play a crucial role in helping people build these skills. A speech therapist can help you identify the behaviors you use during different types of conversations. For example, during interactions that feel intimidating or stressful, such as a job interview or work presentation, you may find yourself using nonverbal cues that don’t occur during simple conversations. Perhaps you have a hard time sitting still, or you cross your arms or furrow your brow. These behaviors can affect your credibility or your ability to persuade the listener.

essay about the importance of non verbal communication

During individualized sessions with a speech therapist, you will learn about nonverbal actions that negatively impact your message. Your speech therapist will teach you nonverbal communication techniques, and they’ll provide feedback and guidance on your communication style. They may also guide you in video recording and reviewing your speech. As much as it can feel difficult to watch yourself, recordings help you develop a feeling for the presence of specific cues. 

By actively observing, understanding, and practicing nonverbal communication skills, you can become more skilled and confident in using these cues to enhance your interactions–at work, at school, and in everyday life.

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Foster Business Magazine

New Research: Nonverbal Communication Opportunities and Pitfalls

Xiao-Ping Chen explores the environmental cues we rely on to understand each other

At the University of Washington Foster School of Business , Professor Xiao-Ping Chen listens to what isn’t being said. Her research highlights the importance of nonverbal communication, which can be especially challenging across cultures.

In her new book, What Isn’t Being Said: Culture and Communication at Work , Chen refers to nonverbal communication as “ a secret code ” that is essential to master. Together with her co-authors, Chen explores the context of nonverbal communication cues and shares valuable takeaways for anyone navigating business communication.

Nonverbal communication cues in the workplace

“Nonverbal communication matters,” explains Chen. “The information in your message is important, but the context of how you deliver the message may be even more critical.”

“Leaders communicate nonverbally in many ways,” Chen continues. “Consider their body language, whether they show up on time, and if they smile and shake hands. These nonverbal communication forms can impact how their message is received, not to mention performance.”

What Isn’t Being Said: Culture and Communication at Work explores the environmental cues we rely on to understand each other. Chen describes each as a layer that forms your nonverbal communication style:

  • Message context: Is your message direct or indirect? Is it simple or subtle?
  • Relationship context: Do you adapt your style to the people you’re communicating with?
  • Time context: Do you strictly stick to a schedule throughout the day, or do you allow flexibility to make time for others?
  • Space context: What facial expressions and body language do you use? How do you occupy the physical space around you?

Chen explains that there is risk in assuming someone is quiet because they have nothing to contribute, “Your business colleague may be quiet because you haven’t invited them to speak and they don’t want to give offense. For them, it would be inappropriate to interject or interrupt. Alternatively, your take-charge attitude could be perceived as rude by others.”

Teaching nonverbal communication in the MBA classroom

In the Foster MBA classroom , Chen brings her research into nonverbal communication to life.

“In my MBA class, I create scenarios in which different teams must interact with each other using assigned communication styles,” she explains. “We ask students to role-play an executive team either from an alpha culture or a beta culture that has very different nonverbal communication styles. They don’t get to choose. We mimic the experience of collective negotiation between the alpha team and beta team. Almost always, there are disagreements and misunderstandings, even though the project is fabricated. We then step back and explore what went wrong, and where we misread nonverbal cues. It’s an eye-opener.”

Chen’s advice to managers, no matter where they do business, is to:

1. Be prepared to be flexible and adapt your communication style to that of your team; watch and learn.

2. Practice active listening and build time for listening to others into meetings. Pay attention to who isn’t speaking and give them designated time to voice.

Foster MBA students carry these lessons forward into careers spanning the globe. Recently, one Foster MBA grad reached out to Chen to share their experience.

“A former Foster MBA student applied this experiential learning project in business,” Chen recalls. “He was meeting a client from Japan. Their business relationship was difficult and tense. Before the meeting, he was nervous and thought hard about how he would conduct the meeting. Then he remembered his role in the beta team where they behaved collectively, unemotionally, politely and patiently, exchanging pleasantries before talking business. Although at the time he felt uncomfortable playing the role, it became a lightbulb moment! So, he began the meeting by asking his client about his trip and hotel stay, and about his family and community. He listened. They spent 20 minutes connecting and then segued into the deal. Not only did this approach smooth over tensions, it resulted in an agreement that met both party’s needs.”

Xiao-Ping Chen’s research interests include cooperation and competition in social dilemmas, teamwork and leadership, entrepreneur passion, Chinese guanxi, and cross-cultural communication and management.

About Xiao-Ping Chen

Xiao-Ping Chen is Philip M. Condit Endowed Chair and Professor of Management in the Foster School of Business. She is an elected Fellow of the Academy of Management (AOM), American Psychological Association (APA), and Society for Industrial and Organizational Psychology (SIOP). Chen is Editor-in-Chief of Management and Organization Review , the flagship journal of the International Association for Chinese Management Research (IACMR). She is also the founding editor and current Executive Editor of Management Insights , a bilingual (Chinese and English) magazine for business educators and practitioners. Chen’s research interests include cooperation and competition in social dilemmas, teamwork and leadership, entrepreneur passion, Chinese guanxi, and cross-cultural communication and management.

What Isn’t Being Said: Culture and Communication at Work by Wendi L. Adair, Nancy R. Buchan, Xiao-Ping Chen, and Leigh Anne Liu is part of the Springer Series in Emerging Cultural Perspectives in Work, Organizational, and Personnel Studies.

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What is body language?

The importance of body language, types of body language and nonverbal communication, how body language can go wrong, how to improve nonverbal communication, tip 1: learn to manage stress in the moment, tip 2: develop your emotional awareness, tip 3: better read body language, body language and nonverbal communication communicating without words.

Your facial expressions, gestures, posture, and tone of voice are powerful communication tools. Here’s how to read and use body language to build better relationships at home and work.

essay about the importance of non verbal communication

Body language is the use of physical behavior, expressions, and mannerisms to communicate nonverbally, often done instinctively rather than consciously. Whether you’re aware of it or not, when you interact with others, you’re continuously giving and receiving wordless signals. All of your nonverbal behaviors—the gestures you make, your posture, your tone of voice, how much eye contact you make—send strong messages.

In fact, it’s not the words that you use but your nonverbal cues or body language that speak the loudest. They can put people at ease, build trust, and draw others towards you, or they can offend, confuse, and undermine what you’re trying to convey. These messages don’t stop when you stop speaking either. Even when you’re silent, you’re still communicating nonverbally.

In some instances, what comes out of your mouth and what you communicate through your body language may be two totally different things. If you say one thing, but your body language says something else, your listener will likely feel that you’re being dishonest. If you say “yes” while shaking your head no, for example. When faced with such mixed signals, the listener has to choose whether to believe your verbal or nonverbal message. Since body language is a natural, unconscious language that broadcasts your true feelings and intentions, they’ll likely choose the nonverbal message.

However, by improving how you understand and use body language and nonverbal communication, you can express what you really mean, connect better with others, and build stronger, more rewarding relationships—both in your personal and professional relationships.

Your nonverbal communication cues—the way you listen, look, move, and react—tell the person you’re communicating with whether or not you care, if you’re being truthful, and how well you’re listening. When your nonverbal signals match up with the words you’re saying, they increase trust, clarity, and rapport. When they don’t, they can generate tension, mistrust, and confusion.

If you want to become a better communicator, it’s important to become more sensitive not only to the body language and nonverbal cues of others, but also to your own.

Body language can play five roles:

  • Repetition: It repeats and often strengthens the message you’re making verbally.
  • Contradiction: It can contradict the message you’re trying to convey, thus indicating to your listener that you may not be telling the truth.
  • Substitution: It can substitute for a verbal message. For example, your facial expression often conveys a far more vivid message than words ever can.
  • Complementing: It may add to or complement your verbal message. As a boss, if you pat an employee on the back in addition to giving praise, it can increase the impact of your message.
  • Accenting: It may accent or underline a verbal message. Pounding the table, for example, can underline the importance of your message.

The many different types of nonverbal communication or body language include:

Facial expressions. The human face is extremely expressive, able to convey countless emotions without saying a word. And unlike some forms of nonverbal communication, facial expressions are universal. The facial expressions for happiness, sadness, anger, surprise, fear, and disgust are the same across cultures.

Body movement and posture. Consider how your perceptions of people are affected by the way they sit, walk, stand, or hold their head. The way you move and carry yourself communicates a wealth of information to the world. This type of nonverbal communication includes your posture, bearing, stance, and the subtle movements you make.

Gestures. Gestures are woven into the fabric of our daily lives. You may wave, point, beckon, or use your hands when arguing or speaking animatedly, often expressing yourself with gestures without thinking. However, the meaning of some gestures can be very different across cultures. While the “OK” sign made with the hand, for example, usually conveys a positive message in English-speaking countries, it’s considered offensive in countries such as Germany, Russia, and Brazil. So, it’s important to be careful of how you use gestures to avoid misinterpretation.

Eye contact. Since the visual sense is dominant for most people, eye contact is an especially important type of nonverbal communication. The way you look at someone can communicate many things, including interest, affection, hostility, or attraction. Eye contact is also important in maintaining the flow of conversation and for gauging the other person’s interest and response.

Touch. We communicate a great deal through touch. Think about the very different messages given by a weak handshake, a warm bear hug, a patronizing pat on the head, or a controlling grip on the arm, for example.

Space. Have you ever felt uncomfortable during a conversation because the other person was standing too close and invading your space? We all have a need for physical space, although that need differs depending on the culture, the situation, and the closeness of the relationship. You can use physical space to communicate many different nonverbal messages, including signals of intimacy and affection, aggression or dominance.

Voice. It’s not just what you say, it’s how you say it. When you speak, other people “read” your voice in addition to listening to your words. Things they pay attention to include your timing and pace, how loud you speak, your tone and inflection, and sounds that convey understanding, such as “ahh” and “uh-huh.” Think about how your tone of voice can indicate sarcasm, anger, affection, or confidence.

Can nonverbal communication be faked?

There are many books and websites that offer advice on how to use body language to your advantage. For example, they may instruct you on how to sit a certain way, steeple your fingers, or shake hands in order to appear confident or assert dominance. But the truth is that such tricks aren’t likely to work (unless you truly feel confident and in charge). That’s because you can’t control all of the signals you’re constantly sending about what you’re really thinking and feeling. And the harder you try, the more unnatural your signals are likely to come across.

However, that doesn’t mean that you have no control over your nonverbal cues. For example, if you disagree with or dislike what someone’s saying, you may use negative body language to rebuff the person’s message, such as crossing your arms, avoiding eye contact, or tapping your feet. You don’t have to agree, or even like what’s being said, but to communicate effectively and not put the other person on the defensive, you can make a conscious effort to avoid sending negative signals—by maintaining an open stance and truly attempting to understand what they’re saying, and why.

What you communicate through your body language and nonverbal signals affects how others see you, how well they like and respect you, and whether or not they trust you. Unfortunately, many people send confusing or negative nonverbal signals without even knowing it. When this happens, both connection and trust in relationships are damaged, as the following examples highlight:

  • Jack believes he gets along great with his colleagues at work, but if you were to ask any of them, they would say that Jack is “intimidating” and “very intense.” Rather than just look at you, he seems to devour you with his eyes. And if he takes your hand, he lunges to get it and then squeezes so hard it hurts. Jack is a caring guy who secretly wishes he had more friends, but his nonverbal awkwardness keeps people at a distance and limits his ability to advance at work.
  • Arlene is attractive and has no problem meeting eligible men, but she has a difficult time maintaining a relationship for longer than a few months. Arlene is funny and interesting, but even though she constantly laughs and smiles, she radiates tension. Her shoulders and eyebrows are noticeably raised, her voice is shrill, and her body is stiff. Being around Arlene makes many people feel anxious and uncomfortable. Arlene has a lot going for her that is undercut by the discomfort she evokes in others.
  • Ted thought he had found the perfect match when he met Sharon, but Sharon wasn’t so sure. Ted is good looking, hardworking, and a smooth talker, but seemed to care more about his thoughts than Sharon’s. When Sharon had something to say, Ted was always ready with wild eyes and a rebuttal before she could finish her thought. This made Sharon feel ignored, and soon she started dating other men. Ted loses out at work for the same reason. His inability to listen to others makes him unpopular with many of the people he most admires.

These smart, well-intentioned people struggle in their attempt to connect with others. The sad thing is that they are unaware of the nonverbal messages they communicate.

[Read: Tips for Building a Healthy Relationship]

If you want to communicate effectively, avoid misunderstandings, and enjoy solid, trusting relationships both socially and professionally, it’s important to understand how to use and interpret body language and improve your nonverbal communication skills.

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Nonverbal communication is a rapidly flowing back-and-forth process that requires your full focus on the moment-to-moment experience. If you’re planning what you’re going to say next, checking your phone, or thinking about something else, you’re almost certain to miss nonverbal cues and not fully understand the subtleties of what’s being communicated.

As well as being fully present, you can improve how you communicate nonverbally by learning to manage stress and developing your emotional awareness.

Stress compromises your ability to communicate. When you’re stressed out, you’re more likely to misread other people, send confusing or off-putting nonverbal signals, and lapse into unhealthy knee-jerk patterns of behavior. And remember: emotions are contagious. If you are upset, it is very likely to make others upset, thus making a bad situation worse.

If you’re feeling overwhelmed by stress, take a time out. Take a moment to calm down before you jump back into the conversation. Once you’ve regained your emotional equilibrium, you’ll feel better equipped to deal with the situation in a positive way.

The fastest and surest way to calm yourself and manage stress in the moment is to employ your senses—what you see, hear, smell, taste, and touch—or through a soothing movement. By viewing a photo of your child or pet, smelling a favorite scent, listening to a certain piece of music, or squeezing a stress ball, for example, you can quickly relax and refocus. Since everyone responds differently, you may need to experiment to find the sensory experience that works best for you.

In order to send accurate nonverbal cues, you need to be aware of your emotions and how they influence you. You also need to be able to recognize the emotions of others and the true feelings behind the cues they are sending. This is where emotional awareness comes in.

[Read: Improving Emotional Intelligence (EQ)]

Being emotionally aware enables you to:

  • Accurately read other people, including the emotions they’re feeling and the unspoken messages they’re sending.
  • Create trust in relationships by sending nonverbal signals that match up with your words.
  • Respond in ways that show others that you understand and care.

Many of us are disconnected from our emotions—especially strong emotions such as anger, sadness, fear—because we’ve been taught to try to shut off our feelings. But while you can deny or numb your feelings, you can’t eliminate them. They’re still there and they’re still affecting your behavior. By developing your emotional awareness and connecting with even the unpleasant emotions, though, you’ll gain greater control over how you think and act. To start developing your emotional awareness, practice the mindfulness meditation in HelpGuide’s free Emotional Intelligence Toolkit .

Once you’ve developed your abilities to manage stress and recognize emotions, you’ll start to become better at reading the nonverbal signals sent by others. It’s also important to:

Pay attention to inconsistencies. Nonverbal communication should reinforce what is being said. Is the person saying one thing, but their body language conveying something else? For example, are they telling you “yes” while shaking their head no?

Look at nonverbal communication signals as a group. Don’t read too much into a single gesture or nonverbal cue. Consider all of the nonverbal signals you are receiving, from eye contact to tone of voice and body language. Taken together, are their nonverbal cues consistent—or inconsistent—with what their words are saying?

Trust your instincts. Don’t dismiss your gut feelings. If you get the sense that someone isn’t being honest or that something isn’t adding up, you may be picking up on a mismatch between verbal and nonverbal cues.

Evaluating body language and nonverbal signals

Eye contact – Is the person making eye contact? If so, is it overly intense or just right?

Facial expression – What is their face showing? Is it masklike and unexpressive, or emotionally present and filled with interest?

Tone of voice – Does the person’s voice project warmth, confidence, and interest, or is it strained and blocked?

Posture and gesture – Is their body relaxed or stiff and immobile? Are their shoulders tense and raised, or relaxed?

Touch – Is there any physical contact? Is it appropriate to the situation? Does it make you feel uncomfortable?

Intensity – Does the person seem flat, cool, and disinterested, or over-the-top and melodramatic?

Timing and place – Is there an easy flow of information back and forth? Do nonverbal responses come too quickly or too slowly?

Sounds – Do you hear sounds that indicate interest, caring or concern from the person?

More Information

  • Take Control of Your Nonverbal Communication (video) - How to notice and use body language. (Harvard Business Review)
  • Herrando, C., & Constantinides, E. (2021). Emotional Contagion: A Brief Overview and Future Directions. Frontiers in Psychology , 12 , 712606. Link
  • How to Use All 5 Senses to Beat Stress | Psychology Today . (n.d.). Retrieved July 28, 2022, from Link
  • Wertheim, E., 2008.  The Importance of Effective Communication . Retrieved July 28, 2022, from Link
  • Segal, Jeanne. The Language of Emotional Intelligence: The Five Essential Tools for Building Powerful and Effective Relationships (McGraw-Hill, 2008) Link
  • De Stefani, Elisa, and Doriana De Marco. “Language, Gesture, and Emotional Communication: An Embodied View of Social Interaction.” Frontiers in Psychology 10 (September 24, 2019): 2063. Link
  • Nonverbal Communications . (n.d.). Retrieved July 28, 2022, from Link

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Formal communication: Definition and tips to improve

Gain a comprehensive understanding of formal communication along with practical tips and strategies to enhance formal communication in the workplace, fostering clarity, professionalism, and productivity.

essay about the importance of non verbal communication

Table of contents

Formal communication: definition and characteristics

Formal communication refers to the exchange of information or messages following official rules, policies, and hierarchical structure within an organization. It is characterized by the use of formal language, predefined communication channels, adherence to specific formats, and an overall formal tone.

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Some key characteristics of formal communication include:

  • Use of formal, professional language: Avoiding slang, colloquialisms, and informal terminology.
  • Communication through official channels: Following proper reporting structures, hierarchies, and protocols.
  • Adherence to standardized formats: Using approved templates, layouts, and communication styles. 
  • Formal, impersonal tone: Maintaining professional distance and avoiding personal opinions or views.
  • Precise, accurate information: Ensuring clarity and correctness of facts, data, and messages.
  • Recordkeeping and documentation: Formally archiving communications for later reference.

The formality helps maintain professionalism and consistency in organizational communications. It also reinforces authority, accountability, and responsibility within predefined organizational structures and processes.

Why is formal communication important?

Formal communication is crucial for maintaining professionalism and consistency within an organization. By adhering to established policies, rules, and structures, formal communication promotes uniformity in how information is conveyed across different levels and departments. This consistency ensures that communications remain clear and accurate as they move through official channels. 

Formal communication also reinforces organizational hierarchies and lines of authority. Employees understand who they report to and who has decision-making powers. This structure facilitates accountability as directives get passed down through proper leadership chains. Information flow becomes more efficient when all employees follow formal protocols.

Overall, formal communication is important because it:

  • Maintains professionalism and consistency across the organization's communications.
  • Ensures clear and accurate information flow through official channels. 
  • Promotes accountability and authority within the organizational structure.

Types of formal communication

essay about the importance of non verbal communication

Vertical communication

Vertical communication refers to the formal flow of information up and down the organizational hierarchy. It includes:

→ Downward communication: Information flows from higher managerial levels down to lower levels. Examples include company policies, instructions, feedback, etc.

→ Upward communication: Information flows from lower levels up to higher managerial levels. Examples are requests, progress reports, grievances, suggestions, etc.  

Vertical communication promotes unified direction and maintains organizational structure. However, it can sometimes limit flexibility.

Horizontal communication 

Horizontal communication refers to the formal exchange of information between departments, teams, or employees at the same level. It helps coordinate activities and tasks. Examples include:

  • Communication between different departments like sales and marketing.
  • Communication between team members working on a shared project.
  • Communication between employees within the same department. 

Horizontal communication improves collaboration and workflow. But it may lack top-down strategic direction.

External communication

External communication refers to formal information exchange with entities outside the organization. Examples include:

  • Communication with customers and clients.
  • Communication with investors, shareholders, and partners. 
  • Communication with vendors, suppliers, and distributors.
  • Communication with government agencies and regulatory bodies.

External communication facilitates business relationships and brand management. But it requires maintaining consistent messaging.

Formal communication methods

Formal communication utilizes several methods to share information within organizations. These can be categorized into written, oral, and non-verbal methods.

Written communication

Written communication includes any exchanges using the written word.

Common examples of formal written communication include:

📧 Emails: Used for internal communication and external correspondence. Email allows quick transmission of messages, data, and documents.

📝 Memos: Short written messages sent internally within an organization. Often used to inform employees of policies, procedures, or events.

✉️ Letters: Official correspondence sent to external stakeholders like customers, partners, etc. 

📊 Reports: Detailed documents conveying information like financials, project updates, analysis, etc.

📒 Proposals: Written presentations of a plan or suggestion for a project/initiative. Used to get buy-in from decision-makers.

Oral communication  

Oral communication refers to spoken exchanges. Examples of formal oral communication:

🤝 Meetings: Gatherings to discuss and exchange information, coordinate tasks, make decisions. Includes team meetings, board meetings, etc.

💼 Presentations: Structured speeches to inform or persuade an audience. Often include visual aids like slides, charts.

🏢 Conferences: Large-scale events where multiple speakers present to an audience. Allow sharing of information among organizations.

Non-verbal communication

Non-verbal communication includes body language, tone, gestures, and other unspoken signals when interacting. Examples of formal non-verbal communication:

👍 Body language: Posture, eye contact, facial expressions, and gestures used when communicating. Conveys additional meaning beyond words.

🗣️ Tone of voice: Pitch, volume, and inflection while speaking. Indicates emphasis, intent, and meaning.

💅 Appearance: Attire, grooming, and overall presentation of oneself. Reflects professionalism in formal settings.

Formal vs. Informal communication

Formal communication is structured, official, and follows predefined rules and policies. It adheres to the formal hierarchies, protocols, and procedures established in an organization. Formal communication is often written, documented, and recorded. Examples include memos, reports, letters, and presentations.

In contrast, informal communication tends to be more casual, spontaneous, and less structured. It does not follow strict rules or predefined communication channels. Informal communication may occur through casual conversations, phone calls, emails, and hallway discussions. It promotes free exchange of information in a relaxed manner.

The key differences between formal and informal communication can be summarized as follow:

essay about the importance of non verbal communication

Both formal and informal communication serve important yet distinct purposes in an organization. Finding the right balance between the two allows for effective communication flow.

Advantages of formal communication

Formal communication provides several advantages in professional settings:

✔️ Promotes clarity and accuracy: The use of official language, predefined formats, and strict protocols promotes clarity and accuracy in communications. Messages are less likely to be misinterpreted when following formal rules and structures.

✔️ Maintains professional image and credibility: Adhering to formal communication guidelines projects a professional image for both individuals and the organization. It shows the business is credible, accountable, and values clear communication.

✔️ Facilitates documentation and record-keeping: Formal communications produce documentation trails as meetings are recorded, emails saved, and reports archived. This facilitates record-keeping and provides evidence if needed to verify communications later.

Disadvantages of formal communication

Formal communication can have some drawbacks and disadvantages, especially compared to informal communication:

❌ Time-consuming: Following strict protocols, procedures, and formats for formal communication can require more time and effort compared to informal communication. Meetings, presentations, written reports, and other formal communication channels often involve extensive preparation, planning and approval processes which can be time-consuming and lead to communication delays.

❌ Lacks flexibility: The rigid rules and structures of formal communication allow little room for spontaneity, personalization or thinking outside the box. This can restrict the flow of creative ideas and prevent the open discussion of issues. Formal communication emphasizes conformity rather than flexibility.

❌ Potential for misinterpretation: The use of formal language, jargon, and standardized formats in formal communication can sometimes lead to misinterpretation or unclear understanding, especially if the receiver is unfamiliar with the terminology. The lack of personal touch and contextual cues can create communication gaps.

Formal communication channels

Formal communication typically relies on established official channels within an organization. Some key formal communication channels include:

Meetings are a common formal communication channel used to exchange information, discuss issues, make decisions, and solve problems.

Examples of formal meetings include departmental meetings, board meetings, shareholder meetings, and staff meetings. These are structured events with set agendas, designated participants, and formal protocols. Meeting minutes are recorded to document the communication.

Written documents 

Written documents like memos, letters, reports, and proposals are formal methods of communicating information in organizations. They follow standard formats and style guidelines.

These documents transmit information, give instructions, analyze problems, and propose solutions through a structured written approach. They provide documentation of the communication.

Communication hierarchy

The organizational hierarchy represents the formal vertical communication structure. It determines the flow of information from top leadership down to staff (downward communication) and from staff back to leadership (upward communication). Communication follows the chain of command and designated reporting relationships. This ensures systematic and controlled communication aligned with authority levels.

Formal communication channels enable structured information sharing through official organizational networks. They promote consistency, accountability, and transparency in communications aligned with business needs and protocols.

Best practices for effective formal communication

Effective formal communication requires following certain best practices to ensure clarity, professionalism, and productivity.

Here are some key tips:

🗣️ Use clear, concise, and unambiguous language. Avoid jargon, acronyms or overly complex terms when communicating with a broad audience. 

🗣️ Adhere to established communication protocols, procedures and formats. This maintains consistency and allows recipients to easily process information.

🗣️ Maintain professionalism and respect organizational hierarchies. Use an appropriate tone and level of formality when addressing different levels of leadership.

🗣️ Ensure timely and accurate flow of information. Verify facts, review for errors, and meet deadlines when sharing formal communication. 

🗣️ Confirm receipt and comprehension of important formal messages. Follow up if needed to prevent miscommunication.

🗣️ Keep communication focused and relevant to audience needs. Avoid unnecessary details that distract from the core message.

🗣️ Use proper channels and mediums for formal communications. Email, memos, and meetings all have appropriate uses.

🗣️ Create documentation trail for critical information. Formal communication should facilitate record keeping and accountability.

🗣️ Balance brevity with sufficient details and context. Convey key facts accurately and comprehensively.

4 Tips to improve formal communication

Effective formal communication requires effort from both senders and receivers.

Here are some tips for overcoming potential barriers to make formal communication successful:

1. Promote open communication and feedback: Encourage employees to provide constructive feedback on formal communication methods. Create channels for them to offer suggestions anonymously if needed.

You can use Oneteam’s Forms feature for this, for example.

Head to the Forms tab in the menu on the left and you’ll be able to create your own form or start from one of our templates.

essay about the importance of non verbal communication

To collect employee suggestions in a formal and standardized way, select our “Idea box” template.

essay about the importance of non verbal communication

With this template, you can create a form with one open-ended question field. Add content to give your employees context about what input you’re looking for and why it’s important for your organization to gather these inputs.

essay about the importance of non verbal communication

In the Settings tab, you can customize who can manage this form by adding Moderators as well as who will receive this form by filtering employees by community, function group, days in service, and more.

2. Encourage active listening and clarification: Train employees on active listening skills during formal communications. Encourage them to ask clarifying questions, restate key points, and provide feedback. 

3. Provide training and guidelines: Offer regular formal communication training, especially for new hires. Provide clear guidelines and examples for expected formats, tone, and style.

4. Regularly review and update policies: Schedule periodic reviews of formal communication policies and procedures. Solicit feedback and update policies regularly to match current needs and challenges.

The key is to make formal communication a two-way process focused on understanding. This ensures information is conveyed accurately while respecting organizational needs and objectives. With proper training and an open channel for constructive feedback, organizations can overcome barriers and facilitate effective formal communication.

Inês Pinto

Inês is the Head of Content at Oneteam. She mainly writes about employee experience and other HR topics. Fun fact about Inês: she is originally from Portugal, grew up in Canada and the US, and now lives in the Netherlands with her husband and 3 daughters!

Streamlining information: A guide to diagonal communication

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essay about the importance of non verbal communication

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COMMENTS

  1. Importance of Non-verbal Communication

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    Thus, nonverbal communication plays a tremendous role in successfully engaging in interactions. The successful use of nonverbal communication requires an awareness of the value of nonverbal communication and the belief that it is valuable. When individuals are unaware of the importance of nonverbal communication, they may be overlooking crucial ...

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    Importance of non-verbal communication. Firstly, we can say that non-verbal communication is important in expressing our emotions. Emotions such as happy, satisfied, confident, surprised, eager, tired, stressed, sad etc. These are almost all expressed through different body gestures and face. We are able to understand each other up on judging ...

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    July 17, 2023. 2. The crucial importance of non-verbal communication in intercultural negotiations. While words may v ary from one culture to another, non-verbal signals can conv ey powerful. and ...

  5. The Importance of Non-Verbal Communication

    Abstract. Non-verbal communication regulates relationships and can support or even replace verbal communications in many situations. Different genders and cultures use non-verbal communication differently and these differences can impact the nature of interpersonal communication. Nonverbal communication can become a barrier or tear down ...

  6. 5.3: The Roles of Nonverbal Communication in Interpersonal

    It's important for us to understand how nonverbal communication affects our behavior, perception, interpretations, and understanding. In this section, we will take a look at some of the roles and functions of nonverbal communication in our daily lives. Figure 5.3.1 5.3. 1: Two women talking by [email protected] on Unsplash.

  7. The Importance Of Nonverbal Communication: Actions Speak ...

    As seen from the essay, the importance and effects of non-verbal communication are evident in our daily lives. These cause peace and harmony with others and conflicts when they are neglected. Therefore, humans as communicative beings must put non-verbal communication as equally important to verbal.

  8. PDF The Importance of Non-Verbal Communication

    The Importance of Non-Verbal Communication We tend to be less aware of the nonverbal accompaniment to much of what we say than we are to the actual words we speak. We often carefully monitor and edit our words to achieve the desired effect, but how we are saying them as likely more important. Being mindful of our non-verbal communication

  9. PDF The Power of Nonverbal Communication

    Nonverbal communication can be a vital tool that helps individuals to connect, a way of. expression, and help build a better relationship (Otu, 2015). Otu (2015) study focused on how. effectively the law enforcement officers are at decoding nonverbal communication (Otu, 2015).

  10. The Importance of Non-Verbal Communication Essay

    Emotion is one of the most important methods of nonverbal communication. Through emotion, one can express how they feel, and another can interpret it, and rarely be wrong. Emotion is always the same no matter where you go, and is always a very powerful means of communication. Body movements are also a very helpful method of communication.

  11. Nonverbal Communication: Types, Importance And Examples

    Body language is an effective means of nonverbal communication. You can tell a lot about a person from their facial expressions, body posture, gestures, eye movement, and use of space. One of the best-known examples is actor Amitabh Bachchan whose effective body language gave an aura to his angry young man persona in his early films.

  12. 6.1: Introduction to Nonverbal Communication

    In short, nonverbal communication is an important part of human interaction and always present in face-to-face interactions. A related concept is what social scientists call metacommunication -- communicating about communication. In interpersonal relationships, it involves how people perceive you, not just your words.

  13. What Is Nonverbal Communication And Why Is It Important?

    These nonverbal cues may help you understand their emotions or thoughts. Learning to read nonverbal communication may help you discern when another person may be trying to take advantage of you or lie. For example, they might have an off-putting posture while expressing an urge to connect. Trust your instincts.

  14. Nonverbal Communication Skills: 19 Theories & Findings

    These clusters may cross over and include a variety of nonverbal categories, summarized below. 1. Kinesics. Kinesics is the study of how we move our body, specifically the head, hands, body, and arms (Jones, 2013). This includes sending messages through facial expressions, gestures, eye contact, and posture.

  15. The importance of non-verbal communication

    Non-verbal communication is information that is passed without the use of spoken or written words. The non-verbal platform includes eye contact (oculesics) or the lack thereof, facial expressions, gestures, posture, personal appearance, the physical environment and the artefacts/objects that compose it, touch (haptics), paralanguage (vocalics ...

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  17. The power of nonverbal communication

    For 25 years, Joe used nonverbal communication as his primary professional tool in the FBI to catch and interview spies, criminals, and terrorists. Since leaving the FBI, his life's work has been in building awareness about the power of nonverbal communication, debunking myths and falsehoods about nonverbals and giving people insight in how to better utilize nonverbals to enhance their ...

  18. (PDF) Nonverbal Communication

    Abstract and Figures. Nonverbal behavior plays an important role for the communication of states such as emotions as well as in first impressions. The present article discusses models of nonverbal ...

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    Nonverbal communication is an essential but sometimes overlooked dimension of interpersonal relations. Crucial information related to power, deception, emotion, attraction, and relationship outcome is exchanged in personal and, increasingly, computer-mediated interactions through multiple channels (gaze, facial movements, gesture, interpersonal distance, etc.) in multiple social contexts.

  20. The Importance of Non-Verbal Communication

    Non-verbal communication regulates relationships and can support or even replace verbal communications in many situations. Different genders and cultures use non-verbal communication differently and these differences can impact the nature of interpersonal communication. Nonverbal communication can become a barrier or tear down barriers to effective communication. According to researchers, non ...

  21. Nonverbal Communication Opportunities and Pitfalls

    "Nonverbal communication matters," explains Chen. "The information in your message is important, but the context of how you deliver the message may be even more critical." "Leaders communicate nonverbally in many ways," Chen continues. "Consider their body language, whether they show up on time, and if they smile and shake hands ...

  22. Nonverbal communication

    nonverbal communication, transfer of information from one person to another without the use of words or spoken language.Nonverbal communication can occur in a variety of ways, including through facial expressions, gestures, and body posture or position.. History. Studies on nonverbal communication became widespread in the 1960s, with extensive research categorizing nonverbal behaviours.

  23. Body Language and Nonverbal Communication

    The importance of body language. Your nonverbal communication cues—the way you listen, look, move, and react—tell the person you're communicating with whether or not you care, if you're being truthful, and how well you're listening. When your nonverbal signals match up with the words you're saying, they increase trust, clarity, and ...

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    Formal communication is structured, official, and follows predefined rules and policies. It adheres to the formal hierarchies, protocols, and procedures established in an organization. Formal communication is often written, documented, and recorded. Examples include memos, reports, letters, and presentations. ‍.

  27. Cancers

    Family communication has been thought to be an important area to support children's adjustment to a cancer diagnosis. However, the characteristics of therapeutic parent-child communication that contribute to better patient outcomes and the specific patient health outcomes have been less explored. This current review explored the characteristics of therapeutic parent-child communication ...