marketing assignment 3rd week

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13.30: Assignment- Complete Marketing Plan

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• Page ID 48218
• Lumen Learning

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Resubmission recommendation: We recommend giving students an initial due date to complete Part 3 of the Marketing Plan after Module 13: Promotion: IMC. Then, after students have received some instructor feedback, in lieu of a final exam, we recommend allowing the students to revise and resubmit their final, improved Marketing Plan with a final due date prior to the end of term.

Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments.

When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. All elements of your marketing plan should be complete. You may incorporate improvements to earlier sections of the plan, based on prior feedback from your instructor.

Marketing Mix (Four Ps)

Product strategy.

Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider:

• What level of quality and consistency does the offering have?
• How many features does it have and can they be removed or added?
• How well does your product or service deliver what the customer values? How can it improve?
• What improvements would help your offering compete more effectively?

Pricing Strategy

How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:

• How sensitive are your customers to changes in price?
• What revenue you need to break even and achieve profitability?
• What does the price says about your product in terms of value, quality, prestige, etc.?

Place: Distribution Strategy

What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:

• What are the best distribution channels and methods for you to use, and why?
• Will you have a retail outlet and if so, where will it be located?
• In what geographic area(s) will your product/service be available?

Promotion: Integrated Marketing Communications Strategy

Use the template below to lay out your design for a marketing campaign aimed at your target segment.

How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.

Example: Use email marketing, social media and a sales promotion (prize drawing at conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing, Web site and targeted digital advertising) and convince peers they should attend.

In consideration of the of your previous analysis, you need to identify at least one goal for the campaign.

• Describe the target segment for your campaign.
• What is the goal you want to achieve with the campaign?
• What is your call to action?
• Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.)
• Audience: HR professionals who are casual and power-users of Chumber systems
• Increase event registration by 20% by the start date of the annual user conference.
• Call to action: Register online today.

Identify the primary message for your campaign, 2-3 message pillars and proof points for each. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align reinforce your positioning statement. Be sure to include a call to action that helps to achieve your goal.

• Primary Message: The annual user conference provides phenomenal value for training, professional development, peer networking and learning how to get the most out of your investment.
• Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community.
• Proof Point: Veteran attendees return year after year because it is recharges their skills, knowledge and professional networks.
• Call to Action: Register online today.

Promotional Mix and IMC Tools

Identify the key marketing communication methods and specific IMC tools you will use in your marketing campaign. How will you use each of these tools? Look for ways different methods and tools can build on each other: advertising, direct marketing, public relations, digital marketing, guerrilla marketing, personal selling, sales promotion.

Digital Marketing

• Web site: Add testimonials from prior attendees, event hashtag, rolling hashtag Tweets box, social media buttons to make registration easy to share via social media

Direct Marketing

• Email marketing: Reach out to prior year’s attendees who are already registered. Ask them to post about plans to attend upcoming conference. Conduct email campaign with target audience list to generate awareness, interest, desire to attend conference.

Sales Promotion + Digital Marketing

• Contest/giveaway: Offer giveaway where Facebook, Twitter and LinkedIn posts trigger entries in a “conference evangelist” contest/giveaway to take place at conference opening session, one entry per social media tool per day

Sales Alignment

At what point(s) in the sales process (or sales funnel) does this campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does your campaign support sales activity?

Measurement (KPIs—Key Performance Indicators)

How will you measure the success of the campaign? Select 3-6 KPIs (key performance indicators) that you will measure. Briefly explain why each KPI you select will be a good indicator of whether your campaign is successful.

Examples of KPIs:

• Total sales/revenue
• New/incremental sales
• Number of qualified leads generated
• Net Promoter Score
• Web site unique visitors
• Number of registrations/sign-ups
• Impressions – views of content
• CTR – click through rate
• Engagement – comments, likes, shares, pageviews, video views
• Followers – social media (Facebook, Twitter, LinkedIn, YouTube)

Budget: List marketing budget and resources required to execute your marketing campaign, and estimate what it will cost. Include items such as labor, materials and other expenses such as: print materials, online media tools or development, public relations services, design services, content development services, space or equipment rental, etc. Also, estimate the increased sales or revenue the campaign will generate for the company.

Add additional rows as needed.

Estimated campaign impact: [insert]

Action Plan

Outline the specific activities you must complete in order to execute your marketing campaign. Each element of your integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successful: first things first, later steps last. Follow-up activities and evaluation of campaign effectiveness also should be captured in this action plan. For the purposes of setting due dates in this action plan, you should assume you must complete the marketing campaign within 3–12 months.

Risk Factors

Contingency plans and risk management: You should consider the possible risks to your business and make contingency plans to address them. You note some possible risks under the “weakness” and “threats” sections of your SWOT analysis. Identify steps you can take to either reduce risks or work around them if they occur.

Executive Summary

Do this section last. This short summary should provide a holistic overview of your marketing plan. All of this information is covered in more detail in the rest of the marketing plan. For the Executive Summary, provide a clear, concise overview of the following points:

Company Description

Briefly description the organization and offerings (products and/or services) your marketing plan focuses on, and the problem(s) they solve.

Target Segment

Identify and briefly describe your target segment.

Competitive Advantage

Explain your organization’s competitive advantage.

Positioning Statement

Provide the positioning statement your marketing plan will apply.

Marketing Plan Objectives

List the objectives of marketing plan: What will it accomplish? Be as specific as possible: anticipated increase in sales, profits, market share, etc.

Sample Grading Rubric

Marketing mix (four ps) grading rubric.

Total points possible for Marketing Mix (Four Ps): 10 pts.

Goal Grading Rubric

Total points possible for Goal: 5 pts.

Approach Grading Rubric

Total points possible for Approach: 5 pts.

Messages Grading Rubric

Total points possible for Messages: 15 pts.

Promotional Mix and IMC Tools Grading Rubric

Total points possible for Promotional Mix and IMC Tools: 15 pts.

Sales Alignment Grading Rubric

Total points possible for Sales Alignment: 10 pts.

Budget Grading Rubric

Total points possible for Budget Grading: 10 pts.

Action Plan Grading Rubric

Total points possible for Action Plan: 10 pts.

Risk Factors Grading Rubric

Total points possible for Risk Factors: 10 pts.

Executive Summary Grading Rubric

Total points possible for Executive Summary: 10 pts.

Total points possible for Complete Marketing Plan Assignment (Marketing Mix Four Ps, Approach, Goal, Messages, Promotional Mix and IMC, Sales Alignment, Budget, Action Plan, Risk Factors, and Executive Summary) Tools: 100 pts.

Contributors and Attributions

• Assignment: Complete Marketing Plan. Provided by : Lumen Learning. License : CC BY: Attribution

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Published: January 04, 2024

Do you take a good, hard look at your team's marketing strategy every year?

You should. Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan.

To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks.

To start, let's dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside.

In this article, we're going to discuss:

• What a High-Level Marketing Plan Includes

How to Create a Marketing Plan

• Marketing Plan Templates You Can Use
• Simplified Marketing Plan Template
• Plus — Social Media Plan Templates

Free Marketing Plan Template

Outline your company's marketing strategy in one simple, coherent plan.

• Pre-Sectioned Template
• Completely Customizable
• Example Prompts
• Professionally Designed

You're all set!

Click this link to access this resource at any time.

Fill out this form to access a free marketing plan template.

Marketing plan outline.

Download This Marketing Plan Outline for Free

The above marketing plan outline will help you create an effective plan that easily generates buy-in from stakeholders and effectively guides your marketing efforts.

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes:

1. Business Summary

In a marketing plan, your business summary is exactly what it sounds like: a summary of the organization. It's essential to include this information so that all stakeholders, including your direct reports, learn about your company in detail before delving into the more strategic components of your plan.

Even if you’re presenting this plan to people who’ve been in the company for a while, it doesn’t hurt to get everyone on the same page.

Most business summaries include:

The company name

Where it's headquartered

Its mission statement

Our marketing plan outline also includes information on marketing leadership, which is especially helpful for companies with large marketing teams.

2. SWOT Analysis

Your marketing plan's business summary also includes a SWOT analysis , which covers your business's strengths, weaknesses, opportunities, and threats. It’s essential to include this information so you can create targeted strategies that help you capitalize on your strengths and improve upon your weaknesses.

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. I tend to revisit this section periodically, adjusting it as I discover more information about my own business and competition.

3. Business Initiatives

The business initiatives element of a marketing plan helps you segment the various goals of your department. Be careful not to include big-picture company initiatives, which you'd normally find in a business plan. This section should outline the projects that are specific to marketing. You'll also describe the goals of those projects and how those goals will be measured.

Every initiative should follow the SMART method for goal-making . They should be specific, measurable, attainable, relevant, and time-bound. For example, a broad goal might be something like, "Increase my Facebook following." But a SMART-ified version of this goal could be, "Increase my Facebook following by 30% by June." See the difference?

4. Customer Analysis

In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research . If your company has already done a thorough market research study, this section of your marketing plan might be easier to put together. Either way, try to do your research before synthesizing it in a shareable document like this one.

Ultimately, this element of your marketing plan will help you describe the industry you're selling to and your buyer persona . A buyer persona is a semi-fictional description of your ideal customer, focusing on traits like:

Personal challenges

Triggering event

5. Competitor Analysis

Positioning

Market share

Our marketing plan template includes space to list out the specific products you compete with, as well as other facets of the other company’s strategy, such as their blogging efforts or customer service reputation. Keep this part of your plan simple — your full competitive analysis should be done separately. Here are a few competitive analysis templates to get started.

6. Market Strategy

Your market strategy uses the information included in the above sections to describe how your company should approach the market. 

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. This helps me write targeted, effective descriptions of my strategies.

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion."

In our full-length marketing plan outline, the market strategy section contains the "seven Ps of marketing" (or the “ extended marketing mix ”):

Physical Evidence

(You'll learn more about these seven sub-components inside our free marketing plan template, which you can download below.)

When I created my first marketing plan, I made the mistake of confusing the marketing budget section of my plan with my product's price and other financials.

Here's a better way to think of this section: it should describe how much money the business has allotted the marketing team to pursue the initiatives and goals outlined in the elements above.

Depending on how many individual expenses you have, you should consider itemizing this budget by what specifically you'll spend your budget on. Example marketing expenses include:

Outsourcing costs to a marketing agency and/or other providers

Marketing software

Paid promotions

Events (those you'll host and/or attend)

Knowing the budget and doing analysis on the marketing channels you want to invest in, you should be able to come up with a plan for how much budget to invest in which tactics based on expected ROI. From there, you'll be able to come up with financial projections for the year. These won't be 100% accurate but can help with executive planning.

Remember: Your marketing plan only includes a summary of the costs. We recommend keeping a separate document or Excel sheet to help you calculate your budget much more effectively. Here’s a marketing budget template to get started .

8. Marketing Channels

Your marketing plan should also include a list of your marketing channels. While your company might promote the product itself using certain ad space, your marketing channels are where you'll publish the content that educates your buyers, generates leads, and spreads awareness of your brand.

If you publish (or intend to publish) on social media, this is the place to talk about it. Use the Marketing Channels section of your marketing plan to map out which social networks you want to launch a business page on, what you'll use this social network for, and how you'll measure your success on this network.

Part of this section's purpose is to prove to your superiors, both inside and outside the marketing department, that these channels will serve to grow the business.

Businesses with extensive social media presences might even consider elaborating on their social strategy in a separate social media plan template.

9. Marketing Technology

Last, but certainly not least, your marketing plan should include an overview of the tools you'll include in your marketing technology (MarTech) stack . These are the tools that will help you achieve the goals you outlined in the previous sections. Since all types of marketing software usually need a generous investment from your company’s leadership, it’s essential to connect them to a potential ROI for your business.

For each tool, describe what exactly you’ll use it for, and be sure that it’s a strategy that you’ve mentioned elsewhere. For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.”

• Conduct a situation analysis.
• Define your target audience.
• Write SMART goals.
• Analyze your tactics.
• Set your budget.

1. Conduct a situation analysis.

The first step I take when creating a marketing plan is conducting a SWOT analysis. It helps me uncover the strengths, weaknesses, opportunities, and threats facing my business.

Additionally, I need a good picture of the current market. How do I compare to my competitors? Doing a competitor analysis can help.

In doing so, I can identify the gaps (and opportunities) in a competitor's approach. What are they missing? What can I offer that'll give me a competitive advantage?

Answering questions like this should help you figure out what your customer wants, which brings us to step number two.

2. Define your target audience.

If your company already has buyer personas , this step might just mean you have to refine your current personas.

But if you don't have a buyer persona, you should create one. To do this, you might have to conduct market research.

Your buyer persona should include demographic information such as age, gender, and income. However, it will also include psychographic information such as pain points and goals. What drives your audience? What problems do they have that your product or service can fix?

Once you have this information written out, it'll help you define your goals, which brings us to step number three.

3. Write SMART goals.

My mother always used to tell me, "You can't go somewhere unless you have a road map." Now, for me, someone who's geographically challenged, that was literal advice.

However, it can also be applied metaphorically to marketing. You can't improve your ROI unless you know what your goals are.

After you've figured out your current situation and know your audience, you can begin to define your SMART goals .

SMART goals are specific, measurable, attainable, relevant, and time-bound. This means that all your goals should be specific and include a time frame for which you want to complete them.

For example, your goal could be to increase your Instagram followers by 15% in three months. Depending on your overall marketing goals, this should be relevant and attainable. Additionally, this goal is specific, measurable, and time-bound.

Before you start any tactic, you should write out your goals. Then, you can begin to analyze which tactics will help you achieve that goal. That brings us to step number four.

4. Analyze your tactics.

At this point, you've written down your goals based on your target audience and current situation.

Now, you have to figure out what tactics will help you achieve your goals. Plus, what are the right channels and action items to focus on?

For example, if your goal is to increase your Instagram followers by 15% in three months, your tactics might include hosting a giveaway, responding to every comment, and posting three times on Instagram per week.

Once you know your goals, brainstorming several tactics to achieve them should be easy. That said, you may not be able to pursue every tactic on your list (unless you have an unlimited budget, which, if so, jealous ) — which brings us to step number five.

5. Set your budget.

Before you can begin implementing any of the ideas that you've come up with in the steps above, you have to know your budget.

For example, your tactics might include social media advertising. However, if you don't have the budget for that, then you might not be able to achieve your goals.

While you're writing out your tactics, be sure to note an estimated budget. You can include the time it'll take to complete each tactic in addition to the assets you might need to purchase, such as ad space.

Now that you know how to create your marketing plan, let's dive into creating a marketing campaign outline that will help you reach the goals outlined plan.

Marketing Plan Timeline

Rolling out a new marketing plan is a big lift. To make sure things are running smoothly with all of your projects, you'll want to create a timeline that maps out when each project is happening.

A marketing plan timeline allows your team to view all projects, campaigns, events, and other related tasks in one place — along with their deadlines. This ensures everyone on your team knows what’s due, when it’s due, and what’s up next in the pipeline. Typically these plans cover marketing efforts for the entire year, but some companies may operate on a bi-annual or quarterly basis.

Once you’ve completed your analysis, research, and set goals, it’s time to set deadlines for your assignments. From new blog posts and content initiatives to product launches, everything will need a deadline. Take into account any holidays or events taking place over the course of the year.

While setting deadlines for the entire year may seem daunting, start by estimating how long you think each task will take and set a deadline accordingly. Track the time it actually takes for you to complete similar types of projects. Once you’ve completed a few of them, you’ll have a better idea of how long each takes and will be able to set more accurate deadlines.

For each project, you’ll want to build in time for:

• Brainstorming : This is the first phase where your idea comes to life in a project outline. Decide what you want to achieve and which stakeholders need to be involved to meet your goal. Set a due date and set up any necessary meetings.
• Planning : This can include determining the project’s scope, figuring out how much budget will be allocated for it, finalizing deadlines and who is working on each task. Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).
• Execution : This third phase is all about your project launch. Decide on a date to launch and monitor the progress of the project. Set up a system for tracking metrics and KPIs.
• Analysis : In this final phase you will analyze all of your performance data to see whether or not your marketing efforts paid off. Did you meet your goals? Did you complete your projects on time and within budget?

All projects and their deadlines should be in a central location where your team can access them whether that’s a calendar like HubSpot's tool , shared document, or project management tool.

One-Page Marketing Plan Template

As demonstrated above, a marketing plan can be a long document. When you want to share information with stakeholders or simply want an overview of your plan for quick reference, having a shorter version on hand can be helpful. A one-page marketing plan can be the solution, and we’ll discuss its elements below.

Include your company name, list the names of individuals responsible for enacting the different stages of your plan, and a brief mission statement.

2. Business Initiatives

3. Target Market

Outline your target audience(s) that your efforts will reach. You can include a brief overview of your industry and buyer personas.

This is an overview of the money you’ll spend to help you meet your marketing goals. Create a good estimate of how much you'll spend on each facet of your marketing program.

5. Marketing Channels

List the channels you’ll use to achieve your marketing goals. Describe why you're using each channel and what you want to accomplish so everyone is on the same page.

Free Marketing Plan Template [Word]

Now that you know what to include in your marketing plan, it's time to grab your marketing plan template and see how best to organize the six elements explained above. The following marketing plan template opens directly in Microsoft Word, so you can edit each section as you see fit:

Download your marketing plan template here .

Marketing campaign template.

Your marketing plan is a high-level view of the different marketing strategies you’ll use to meet your business objectives. A marketing campaign template is a focused plan that will help achieve those marketing goals.

A marketing campaign template should include the following key components:

• Goals and KPIs: Identify the end goal for each of the individual campaigns you’ll run and the metrics you will use to measure the results of your campaign when it ends. For example, conversion rates, sales, sign-ups, etc.
• Channels: Identify the different channels you’ll use to enact your marketing campaign to reach your audience. Maybe you run a social media campaign on Twitter to raise brand awareness or a direct mail campaign to notify your audience of upcoming sales.
• Budget : Identify the budget you’ll need to run your campaign and how it will be distributed, like the amount you’ll spend on creating content or ad placements in different areas. Having these numbers also helps you later on when you quantify the success of your campaign, like ROI.
• Content: Identify the type of content you’ll create and distribute during your campaigns—for example, blog posts , video ads, email newsletters, etc.
• Teams and DRIs: Identify the teams and people that will be part of enacting your marketing plan from start to finish, like those responsible for creating your marketing assets, budgets, or analyzing metrics once campaigns are complete.
• Design: Identify what your marketing campaigns will look like and how you’ll use design elements to attract your audience. It’s important to note that your design should directly relate to the purpose of your campaign.

Digital Marketing Plan Template

A digital marketing plan is similar to a marketing campaign plan, but, as the name suggests, it’s tailored to the campaigns that you run online. Let’s go over the key components of a digital marketing plan template to help you stay on track to meet your goals.

• Objectives: The goals for your digital marketing and what you’re hoping to accomplish, like driving more traffic to your website . Maybe you want to drive more traffic to your website, or
• Budget : Identify how much it will cost to run your digital marketing campaign and how the money will be distributed. For example, ad placement on different social media sites costs money, and so does creating your assets.
• Target audience: Which segments of your audience are you hoping to reach with this campaign? It’s essential to identify the audiences you want to reach with your digital marketing, as different channels house different audience segments.
• Channels: Identifies the channels that are central to your digital marketing campaign.
• Timeline: Explains the length of time your digital campaigns will run, from how long it should take to create your assets to the final day of the campaign.

Many people use social media in their digital campaigns, and below we’ll discuss some ideas you can use for inspiration.

Social Media Marketing Plan Templates

As your marketing department grows, so will your presence on social media. And as your social media presence grows, so will your need to measure, plan, and re-plan what types of content you want to publish across each network.

If you're looking for a way to deepen your social media marketing strategy — even further than the marketing plan template above — the following collection of social media marketing plan templates is perfect for you:

Download 10 social media reporting templates here .

In the above collection of marketing plan templates, you'll get to fill in the following contents (and more) to suit your company:

• Annual social media budget tracking
• Weekly social media themes
• Required social media image dimension key
• Pie chart on social media traffic sorted by platform
• Social media post calendar and publish time

Below, let's review the social media reporting templates, and what you'll find in each one.

1. Social Media Questions

This template lists out questions to help you decide which social media management platform you should use.

What We Like

Once you know what social media tactics you're going to implement in your marketing plan, it's time to figure out what channels are right for you. This template will help you do that.

2. Facebook Live Schedule

If Facebook Live is one of the marketing tactics in your plan, this template will help you design an editorial calendar. With this template, you can organize what Facebook live's you want to do and when.

Once you've decided on dates, you can color-code your FB calendar and coordinate with your editorial calendar so everyone can see what lives are running in relation to other campaigns.

3. Instagram Post Log

Are you going to begin using Instagram regularly? Do you want to increase your following? With this template, you can organize your Instagram posts, so everyone on your team knows what posts are going live and when.

This is more than just a content calendar. You can use this doc to collaborate with your team on messaging, landing pages linked in your bio, and campaign rollouts.

4. Paid Social Media Template

With this template, you can organize your annual and monthly budget for your paid social media calendar.

With this spreadsheet, all you need to do is plug in your numbers and the formulas will do the works for you. I recommend using this in conjunction with your marketing plan budget to make sure you are not overspending and funds are allocated appropriately.

5. Social Media Audit

Conducting a social media audit? You can use this template to help you gather the right analytics. Tracking the results of your marketing efforts is key to determining ROI.

Use this template to track each of your campaigns to determine what worked and what didn't. From there, you can allocate funds for the strategies that deliver the results you want.

6. Social Media Editorial Calendar

With this template, you can organize your social media editorial calendar. For example, you can include social media posts for each platform, so your team knows what's going live on any given day.

This calendar makes it easy to track activity across every social media platform, since each platform is assigned a specific color. 

7. Social Media Image Sizes

With this template, your team can have the latest social media image sizes handy. This template includes image sizes for all major social media platforms, including Facebook, Instagram, and Twitter.

Having a resource like this readily available for your team ensures that everyone is on the same page regarding image sizes and prevents delays.

8. Social Media Marketing Proposal

With this template, you can create an entire social media marketing proposal. This will outline the social media goals, the scope of the work, and the tactics that you plan to implement.

This proposal functions as more of a deep dive into the marketing channel section of your marketing plan. It's relatively straightforward and contains all the essential sections of a proposal.

9. Social Media Reporting Template

With this template, you'll gain access to a slide deck that includes templates for social media reporting.

If you plan to implement social media in your marketing plan, these reporting templates can help you track your progress. If using the social media audit above, you can add all of your data here once it's been collected.

10. Hashtag Holidays

If you're going to lean into social media in your marketing plan, you can use hashtag holidays to generate ideas.

These holidays are a great way to fill out your social media publishing schedule. With this template, you'll get a list of all the hashtag holidays for the year. Once you've come up with content ideas, you can add them to your social media calendar.

Simple Marketing Plan Template

Of course, this type of planning takes a lot of time and effort. So if you're strapped for time before the holidays, give our new Marketing Plan Generator a try.

This tool simplifies yearly planning by asking prompted questions to help guide your process. You’ll be asked to input information about:

Try our free Marketing Plan Generator here .

• Your annual marketing mission statement, which is what your marketing is focused on for the year.
• The strategy that you’ll take with your marketing throughout the year to accomplish your marketing goals.
• Three main marketing initiatives that you’ll focus on during the year (i.e., brand awareness or building a high-quality pipeline) metrics you’ll use to measure your success.
• Your target goals for those marketing initiatives like generating 100 leads per week.
• Marketing initiatives that are not aligned with your current strategy to stay focused on your goals and activities that will help you be successful.

Once you input all information, the tool will spit out a table (as shown in the image below) that you can use to guide your processes.

Pro Tip: If the tool doesn't work, clear your browser's cache or access it in incognito mode.

Start the Marketing Planning Process Today

The best way to set up your marketing plan for the year is to start with quick wins first, that way you can ramp up fast and set yourself (and your team) up to hit more challenging goals and take on more sophisticated projects by Q4. So, what do you say? Are you ready to give it a spin?

Editor's note: This post was originally published in December 2016 and has been updated for comprehensiveness.

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Main Content

Note that all dates reflect North American eastern time (ET). This ensures that all students have the same deadlines regardless of where they live. All lesson assignments must be submitted by 11:59 PM (ET) on the last day of the timeframe indicated below for the lesson unless otherwise stated. Discussion forum first posts are due Wednesday of the lesson week assigned.

Lesson 1: Introduction to Marketing / Ethics

Lesson 2: strategic planning, lesson 3: marketing environment, lesson 4: consumer behavior, lesson 5: marketing research concepts, lesson 6: market segmentation, targeting, and positioning , lesson 7: product - developing new products and services, lesson 8: product - managing products, services and brands, semester break, lesson 9: price - pricing concepts, lesson 10: place - marketing channels and supply chains, lesson 11: place - retailing and wholesaling, lesson 12: promotion - integrated marketing communications, lesson 13: promotion - advertising, sales promotion and public relations, lesson 14: promotion - personal selling and direct marketing.

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Faculty Resources

Assignments.

The assignments for Principles of Marketing build on one another and culminate in the submission of a finished marketing plan. If you import this course into your learning management system (Blackboard, Canvas, etc.), the assignments will automatically be loaded into the assignment tool. They can be used as is, modified, or removed. You can preview them below:

Assignments and Alignment

• Submit Marketing Plan Template ; Module 2: Marketing Function
• Marketing Plan, Part I ; Module 4: Marketing Strategy
• Marketing Plan, Part 2 ; Module 9: Branding
• Complete Marketing Plan ; Module 13: Promotion: IMC
• Marketing Plan Peer Review ; Module 14: Marketing Globally
• Marketing Plan Presentation ; Module 15: Marketing Plan

Because the assignments are designed to cover multiple course modules, we recommend that you (1) review them for alignment with specific sequence in which you teach your course, (2) adapt them as necessary to ensure alignment, and (3) move each assignment to the module that corresponds with the week in which your students will complete them.

The following discussion assignments will also be preloaded (into the discussion-board tool) in your learning management system if you import the course. They can be used as is, modified, or removed. You can preview them below:

Discussion Assignments and Alignment

• Module 1 Discussion: Self-Introduction ; Module 1: What is Marketing?
• Module 2 Discussion: Analyzing Marketing Efforts ; Module 2: Marketing Function
• Module 5 Discussion: Analyzing Social Responsibility ; Module 5: Ethics and Social Responsibility
• Module 7 Discussion: Customer Profile ; Module 7: Consumer Behavior
• Module 8 Discussion: Positioning and Differentiation ; Module 8: Positioning
• Module 10 Discussion: Product Strategy ; Module 10: Product Marketing
• Module 11 Discussion: Pricing Strategy ; Module 11: Pricing Strategy
• Module 12 Discussion: Distribution Strategy ; Module 12: Place: Distribution Channels
• Module 13 Discussion: Marketing Campaign Concept ; Module 13: Promotion: IMC
• Module 14 Discussion: Global Marketing ; Module 14: Marketing Globally

Waymaker Principles of Marketing course learning outcomes cover a variety of topics related to marketing, culminating in creating a marketing plan. The recommended set of performance assessments in the Waymaker Marketing course includes a combination of submitted assignments and discussion forums, through which students develop content that contributes to the creation of their own marketing plans. Additional discussion assignments, beyond the ones automatically included in this course, are also available in a single Microsoft Word document.  Download additional discussion assignments here.

• Assignments. Provided by : Lumen Learning. License : CC BY: Attribution
• Pencil Cup. Authored by : IconfactoryTeam. Provided by : Noun Project. Located at : https://thenounproject.com/term/pencil-cup/628840/ . License : CC BY: Attribution

HSC 2021 Marketing Assignment Answer (6th, 5th, 3rd, 2nd Week)

HSC 2021 Marketing Assignment Answer:  Directorate of Secondary and Higher Secondary education is published the HSC Production Management and  Marketing  1st and 2nd Paper assignment answer in the pdf file on dshe.gov.bd.

The 6th Week Assignment for HSC  Production Management and Marketing  is published on 31st August 2021. The HSC Assignment 2021 Question, Work, Solutions for Production Management and Marketing of the 5th week are available at dshe.gov.bd.

Lets Dive it In:

• 1st Paper Assignment
• 2nd Paper Assignment

HSC 2021 Marketing Assignment Answer

The National Curriculum and Textbook Board has issued a short syllabus for Marketing subjects in the Business Studies Group because of the COVID-19 Corona Virus. Therefore, the Directorate of Secondary and Higher Secondary Education will publish Production Management and Marketing assignments in the Commerce Group based on that syllabus.

Students must submit ten assignments for Production Management and Marketing (5 is for the 1st Paper, and five is for the 2nd Paper). In the HSC Exam 2021, DSHE has been awarded 50 marks for the Assignment and 50 marks for the MCQ Test in terms of mark allocation.

Students must write their assigned work because the Assignment question now carries marks for the HSC Exam 2021. According to the DSHE, They will assign Marketing assignments for the Business Studies Group for the HSC Exam 2021 in the following weeks by following the assignment grid.

DSHE has published the HSC Commerce Group  Production Management and Marketing  Assignment Question and Answer for the 2nd week on dshe.gov.bd. Students now can check the assignment work with solutions for the Second Week.

HSC Marketing 2nd Paper Assignment Answer 2021

The Directorate of Secondary and Higher Secondary Education has released the Marketing Second Paper Assignment question for the HSC Exam 2021 on the Dshe.gov.bd website.

The National Curriculum and Textbook Board (NCTB) decided to shorten the HSC Production Management and Marketing 2nd Paper Syllabus for HSC 2021 due to the COVID-19 Corona Virus.

As a result, the chapter was reduced from ten to Four. These are the first, third, Fourth and Tenth chapter.

The Department of Secondary and Higher Education will only use these chapters to publish the weekly marketing assignment.

In the following weeks, DSHE will assign Production Management and Marketing 2nd Paper Assignments.

HSC 6th Week Marketing Assignment Answer 2021 (Second Paper)

The 6th Week Assignment Answer for 6th Week is now available at dshe.gov.bd. website. According to the notice they have published the assignment on 31st August 2021.

Students can now review the assignment question, learning objectives, instructions for writing the assignment answer, and rubrics or assessment criteria for the assignment, which are all available online. Are you looking for more information? Check out this article.

Class: HSC 1st Year Exam Year: HSC 2021 Group: Business Studies Subject: Production Management and Marketing 2nd Paper Week: 6th Week

Assignment work: বিপণন কার্যাবলি বিশ্লেষণ

Assignment Answer:

HSC Marketing Assignment 3rd Week Answer (2nd Paper)

DSHE has chosen the 3rd Week Production Management and Marketing 2nd Paper Answer from the First Chapter.

Class: HSC 1st Year Exam Year: HSC 2021 Group: Business Studies Subject: Production Management and Marketing 2nd Paper

Assignment work:

বিপণনের ধারণা, ক্রমবিকাশ ও বৈশিষ্ট্য বিশ্লেষণ করতে হবে

HSC Marketing 1st Paper Assignment Answer 2021

The Directorate of Secondary and Higher Secondary Education has noticed on the Dshe.gov.bd website, which includes the Marketing First Paper Assignment question for the HSC Exam 2021.

COVID-19 Corona Virus prompted the National Curriculum and Textbook Board (NCTB) to shorten the HSC Production Management and Marketing 1st Paper Syllabus for HSC 2021.

As a result, The number of chapters has been reduced from ten to five. These chapters are: First(উৎপাদন), Second (উৎপাদনের উপকরণ), Third (উৎপাদনের মাত্রা), Seventh (মান ব্যবস্থাপনা) and Tenth (লে আউট)।

Department of Secondary and Higher Education will use these chapters only to publish the weekly assignment for the marketing subjects.

DSHE will assign Production management and Marketing 1st Paper Assignment in the Following Weeks:

HSC Marketing Assignment 2021 5th Week Answer (First Paper)

DSHE has published the HSC Production management and marketing 5th Week Assignment from the Second Chapter.

Assignment question, learning objectives, instructions on how to write the assignment answer, and rubrics or assessment criteria for the assignment are available online for the students of HSC Batch 2021.

Class: HSC 1st Year Exam Year: HSC 2021 Group: Business Studies Subject: Production Management and Marketing 1st Paper Week: 5th Week Assignment Work:  উৎপাদন ও এর  উপকরণসমূহের সম্পর্ক আলোচনা করো

HSC Assignment 2021 2nd Week Marketing Answer (1st Paper)

DSHE has chosen the 2nd Week Production Management and Marketing 1st Paper Answer from the First Chapter (উৎপাদন). Students can now check the assignment question, learning objectives, instructions on how to write the assignment answer, and rubrics or assessment criteria for the assignment, which have all been made available online. Are you looking for additional information? Take a look at this article.

Class: HSC 1st Year Exam Year: HSC 2021 Group: Business Studies Subject: Production Management and Marketing 1st Paper

উৎপাদন এবং উৎপাদনশীলতার ধারণা ও গুরুত্ব বিশ্লেষণ করতে হবে। 

Instruction to students for writing the assignment answer:

• উৎপাদনের ধারণা ব্যাখ্যা করতে হবে
• উৎপাদনের গুরুত্ব ও এর আওতা ব্যাখ্যা করতে হবে
• উৎপাদনশীলতা এবং এর গুরুত্ব ব্যাখ্যা করতে হবে।

Assignment Answer :

DSHE is published the 1st Week Assignment for Production management and marketing. Lets check the assignment work with solutions from below:

উৎপাদনের ধারণাঃ সাধারণ অর্থে উৎপাদন  বলতে কোন কিছু সৃষ্টি করাকে বুঝায়। কিন্তু অর্থনীতিতে উৎপাদন বলতে শুধু সৃষ্টি করাকে বুঝায় না। অর্থনীতিতে উৎপাদন বলতে নির্দিষ্ট সময় কোন দ্রব্যের আকার ও আকৃতির পরিবর্তন করে কোন দ্রব্যের উপযোগ সৃষ্টি করাকে বুঝায়। প্রকৃতপক মানুষ কোন কিছু সৃষ্টি করতে পারে না। মানুষের আশেপাশে যা কিছু রয়েছে সবই প্রকৃতির দান। মানুষ কেবল মাত্র প্রকৃতি প্রদত্ত সম্পদের রূপগত, গুণগত, পরিমাণগতও  অবস্থানগত পরিবর্তনের মাধ্যমে নতুন উপযোগ সৃষ্টি করতে পারে বা ভবিষ্যতের জন্য মজুদ রেখে অতিরিক্ত উপযোগ সৃষ্টি করতে পারে। 

এভাবে কোন দ্রব্যের আকার ও আকৃতি পরিবর্তন করা কে অর্থনীতিতে উৎপাদন বলে। যেমন বন থেকে কাঠ সংগ্রহ করে আসবাবপত্র প্রস্তুত করে মানুষ কোন নতুন দ্রব্য বা পদার্থ সৃষ্টি করতে পারে না। শুধুমাত্র কাঠের আকার ও আকৃতি পরিবর্তন করে আসবাবপত্র তৈরি করে উপযোগ সৃষ্টি করা হয়েছে মাত্র। অর্থাৎ আববাবপত্র তৈরীর মাধ্যমে কাঠের উপযোগ সৃষ্টি করা হলো। অর্থনীতিতে উৎপাদন বলতে কোন দ্রব্য সৃষ্টি করাকে বোঝায় না বরং দ্রব্য এর আকার ও আকৃতি পরিবর্তন করে অধিক উপযোগ সৃষ্টি করাকে বুঝায়। বিভিন্ন অর্থনীতিবীদ উৎপাদনের বিভিন্ন সংজ্ঞা দিয়েছেন। 

অধ্যাপক মার্শালের মতে, মানুষ প্রকৃতি প্রদত্ত বস্তুকে অধিকতর উপযোগী করে তোলার উদ্দেশ্যে এরূপ পুনর্বিন্যাস’ করে যাতে তাকে অধিকতর কার্যোপযোগী করা যায়। 

অধ্যাপক ডানিয়েলি বি. সুইটস এর মতে,  উৎপাদন হলো এমন একটি পদ্ধতি যা দ্বারা মানুষ প্রকৃতি প্রদত্ত বস্তুকে ভোগের উপযোগী করে তুলতে পারে। সুতরাং সংক্ষেপে বলা যায় যে প্রক্রিয়ার মাধ্যমে মানুষ প্রকৃতি প্রদত্ত সম্পদের সাথে নিজের শ্রম ও মূলধন নিয়োগ করে অধিকতর উপযোগ সৃষ্টি করে তাকে উৎপাদন বলে। 

উৎপাদনের গুরুত্বঃ 

উন্নতির একটি অন্যতম গুরুত্বপূর্ণ উপাদান হচ্ছে উৎপাদন।  বর্তমান সময়ে উৎপাদন কে বাদ দিয়ে এ সমাজসভ্যতা ও উন্নয়ন চিন্তাই করা যায় না। প্রকৃতি প্রদত্ত সব উপকরণ মানুষ সরাসরি ব্যবহার বা ভোগ করতে পারে না । 

তাই দ্রব্য সামগ্রী ব্যবহার উপযোগী করে তোলার জন্য উৎপাদনের মাধ্যমে তার রূপ পরিবর্তন করতে পারে। মানুষের দৈনন্দিন অভাব, অর্থনৈতিক উন্নয়ন ও সামাজিক উন্নয়নে উৎপাদন অত্যন্ত গুরুত্বপূর্ণ । নিম্নে উৎপাদনের গুরুত্ব আলোচনা করা হলোঃ 

চাহিদা পূরণঃ  মানুষের চাহিদার শেষ নেই।  একটি চাহিদা পূরণ হলে অন্য চাহিদা দেখা দেয়।  এছাড়া সময়ের সাথে সাথে নতুন নতুন চাহিদা উদ্ভব হয়। তাই বিভিন্ন ধরনের পণ্য উৎপাদনের মাধ্যমে মানুষের বৈচিত্র্যময় চাহিদা পূরণ করা হয়। 

লক্ষ্য অর্জনঃ ব্যবসায় প্রতিষ্ঠান মূল লক্ষ্য হচ্ছে মুনাফা অর্জন করা। উৎপাদন যত বাড়বে, ব্যবসায়ের মুনাফা তত বাড়বে। তাই প্রতিষ্ঠান বিক্রয় বৃদ্ধির মাধ্যমে উৎপাদন বৃদ্ধির জন্য সব সময় তৎপর থাকেন। 

উপযোগ সৃষ্টিঃ উৎপাদনের মাধ্যমে বিভিন্ন ধরনের উপযোগ যেমনঃ রুপগত স্থানগত সময়গত প্রভৃতি।  এছাড়াও উৎপাদন পণ্যের নতুন উপযেগা সৃষ্টি করে। 

প্রাকৃতিক সম্পদের সদ্ব্যবহারঃ প্রাকৃতিক সম্পদের সঠিক ব্যবহার করতে হলে উৎপাদন অত্যন্ত গুরুত্বপূর্ণ। উপাদান ব্যতীত প্রাকৃতিক সম্পদের সঠিক ব্যবহার সম্ভব নয়। উৎপাদনের মাধ্যমে প্রাকৃতিক সম্পদ মানব কল্যাণে ব্যবহার করা যায়। 

কর্মসংস্থান সৃষ্টিঃ উৎপাদনের পরিমাণ বৃদ্ধি পেলে কর্মসংস্থান এর পরিমাণ বৃদ্ধি পায়। অতএব কর্মসংস্থান বৃদ্ধির জন্য উৎপাদন বৃদ্ধি গুরুত্বপূর্ণ,  তাছাড়া উৎপাদন বৃদ্ধির সাথে কর্মসংস্থান জড়িত। 

মানব কল্যাণঃ মানব সভ্যতার ক্রমবিকাশের পাশাপাশি নতুন নতুন পণ্য ব্যবহার ও ভোগের প্রবণতা বৃদ্ধি পেয়েছে। মানব জাতির কল্যাণে বিভিন্ন দ্রব্য সামগ্রী উৎপাদন হয়ে থাকে, আর এইসব দ্রব্যসামগ্রী ব্যবহারকারীর সংখ্যাও প্রতিনিয়ত বৃদ্ধি পাচ্ছে। 

অর্থনৈতিক উন্নয়নঃ যেকোনো দেশের অর্থনৈতিক উন্নয়নের জন্য দ্রব্য সামগ্রী ও সেবার উৎপাদন অত্যন্ত গুরুত্বপূর্ণ। অতএব দ্রব্যসামগ্রীর উৎপাদন ব্যতীত অর্থনৈতিক উন্নয়ন সম্ভব নয়। 

রপ্তানি বৃদ্ধিঃ কৃষি, শিল্প প্রভৃতি ক্ষেত্রে উৎপাদন বৃদ্ধি পেলে রপ্তানি বাড়বে। উৎপাদন বাড়লে স্থানীয় চাহিদা মিটিয়ে উদ্বৃত্ত পণ্য রপ্তানির সুযোগ সৃষ্টি হয়। 

ভোক্তার সন্তুষ্টিঃ ব্যবসায় টিকে থাকার বড় হাতিয়ার হচ্ছে তাদের ভোক্তাদের সন্তুষ্ট করা। কম খরচে ভালো মানের পণ্য উৎপাদন করা সম্ভব হলে, ভোক্তাদের সন্তুষ্ট করা সহজ হয়। 

বৈদেশিক মুদ্রা অর্জনঃ উৎপাদন বৃদ্ধি করে পণ্য সামগ্রী রপ্তানি করে বৈদেশিক মুদ্রা অর্জন করা সম্ভব।  অভ্যন্তরীণ চাহিদা পূরণের পর অতিরিক্ত পণ্য বিদেশে রপ্তানি করে প্রচুর বৈদেশিক মুদ্রা অর্জন করা যায়। 

পরিশেষে বলা যায় উৎপাদনের গুরুত্ব অপরিসীম। কারণ প্রাকৃতিক সম্পদকে সঠিকভাবে ব্যবহার করতে হলে উৎপাদনের বিকল্প নেই। উৎপাদনের মাধ্যমে প্রাকৃতিক সম্পদকে সঠিকভাবে ব্যবহার করা যায়। 

How to create the HSC 2021 Marketing Assignment to get Outstanding Remarks:

The information provided above indicates that candidates for the HSC Exam 2021 must complete ten assignments worth a total of 50 Marks. Accordingly, it is crucial that students participate in the assignment program and collect assignment questions, write assignment solutions before submitting them to the colleges in which they are enrolled. Furthermore, to ensure the highest possible grade point average, students must pay close attention to the information that needs to follow. The Directorate of Secondary and Higher Secondary Education makes the rubrics for each assignment available to teachers once a week for reference to provide information, assessment, and a marking system. Following these same writing guidelines, the Directorate of Secondary and Higher Education will ensure students receive the highest possible marks on their HSC Marketing Assignment 2021. Students, on the other hand, should follow these three fundamental rules to receive Outstanding Remarks or the highest possible marks when writing assignment Solutions:

• Creativity,
• Consistency and

For More Information, Visit:  DSHE . In addition, students may want to find the Other Commerce Group Subjects Assignment Answer. It is listed below:

Source: DSHE and NCTB

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3 Spanish tourists among 4 killed by gunmen in Afghanistan's Bamyan

Four other foreign nationals, three Afghans were also injured in the attack

Three Spanish tourists and an Afghan citizen were killed by gunmen in Afghanistan's central Bamyan province, said reports.

Four other foreign nationals and three Afghans were also injured in the attack, according to Afghan officials. Spanish foreign ministry said that one of the foreigners injured in the attack was a Spanish citizen.

Even though no group has claimed responsibility for the deadly attack, Afghan officials said four people were arrested in connection with the incident. The motive behind the attack was not revealed immediately.

Afghan interior ministry spokesman Abdul Mateen Qani said in an official statement that the government "strongly condemns this crime, expresses its deep feelings to the families of the victims and assures that all the criminals will be found and punished”.

Spanish Prime Minister Pedro Sanchez expressed his shock on X, saying he was "overwhelmed by the news of the murder of Spanish tourists in Afghanistan.” “I am closely following the situation. The Emergency Consular Unit of the Spanish Foreign Ministry is working to offer all necessary assistance. I want to convey all my sympathy to their family and friends,” the Spanish PM added.

The Spanish foreign ministry said it has fully mobilised the consular emergency unit to assist the victims and their families.

It should be noted that in 2001, the Taliban blew up the remains of two giant Buddha statues in Bamyan, a UNESCO world heritage site.

In 2022, the Islamic State claimed responsibility for an attack that injured Chinese nationals in Kabul.

– with inputs from Reuters

• Afghanistan

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