what should i say in a video cover letter

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9 tips for building an effective video cover letter

Have you been asked to provide a video cover letter don’t stress out or get camera-shy. here's how to put together a winning production..

More IT companies are asking candidates to provide a video cover letter in addition to traditional resume and portfolio. While in some respects you should adhere to the same rules that govern video job interviews, there are some key differences to remember when you’re planning, recording and submitting a video cover letter. Here’s how to make sure your video cover letter hits all the right notes.

“Think of a video cover letter as a ‘movie trailer,’ and your career as a movie. You want to have your trailer be engaging, inviting and interesting and give just enough information that the recruiter or hiring manager will want to know more — they’ll want to see the entire film, so to speak,” says Chris Brown, vice president of human resources at telecommunications and collaboration solutions company West Corporation.

Keep it short

For starters, most video cover letters shouldn’t exceed 60 seconds, Brown says. Think about what’s engaging to you when you watch a video on your smartphone, on the Web. Chances are, the shorter, the better, Brown says. “If it’s longer than about a minute, you’re going to lose the interest of a viewer. You need to find your ‘hook’ and discuss one tangible thing about you that will grab the viewer and make them want to interview you,” he says.

Make a listicle

Pop culture listicle site BuzzFeed is a great example of how to structure your video cover letter. Choose the top five things a recruiter or hiring manager would want to know about you, and stick to that list, Brown says. “You want to aim for three of those points being about your professional life and you can throw in an additional two that are personal — ‘I’m an animal lover and I volunteer at my local shelter,’ or ‘I skydive in my free time,'” Brown says, to add additional interest and show that you’re a well-rounded individual.

Create two versions

As the concept of video cover letters becomes increasingly popular, it makes sense to have more than one available. Create a more generic version and place it on your social media feeds for wider accessibility — on Twitter Moments, Facebook, LinkedIn and even Instagram, Brown says. Bbut also create fresh versions that are tailored to specific job opportunities that can be sent to individual hiring managers or recruiters. “It’s similar to how you’d tailor a written cover letter to each job opportunity. There’s a basic template, but you also want to throw in specifics,” he says.

[ Related Stories: 6 things to leave off your resume ]

Pay attention to hosting

Consider creating a separate YouTube channel dedicated to hosting your professional videos, Brown says. The last thing you want is for your video cover letter to end up in a feed with your family home videos or that GoPro video you made last time you went skydiving. “On a public, personal YouTube channel, there’s also the chance that your friends and family will comment on your videos; do you really want your strange friend Bill making inappropriate comments on your video cover letter? That’s a recipe for disaster,” Brown says.

Create original content

Just like in a traditional, written cover letter, a video cover letter should be original content that adds a new dimension to your resume and allows you the opportunity to highlight your best self. “This is not a regurgitation of your resume. It’s an opportunity to talk about your skills, sure, but I’ve seen some of these in which people are literally just reading from their existing resume. You can touch on that, but it’s the intangibles that matter here; your energy, your personality can come through — that’s what I want to see,” Brown says.

[ Related Stories: How to successfully blend your online and offline personas ]

Watch your language

Just as you would in a written cover letter or resume, use the same words and phrases found in the job description to highlight that you’re perfect for the role. This doesn’t have to sound forced, but it does help a hiring manager or a recruiter ensure that you’re familiar with the industry, the competitive landscape, common programs and systems that are used and the industry jargon, Brown says, “Using that language communicates that you’re an ‘insider,’ and you know the ins-and-outs of the greater landscape.”

You also can add additional comments about the company, prominent employees you’ve seen on the news, new technology they’ve created, and address how you could help contribute to their success, Brown says. This demonstrates that you know the company, its competitors and the IT industry as a whole.

To script, or not to script

Unless you’re incredibly shy or nervous in front of a camera, it’s not necessary to write out and recite a script. A few bullet points to highlight what you want to cover should do just fine, Brown says. “Definitely have a prompt in front of you so that you know what you want to talk about, but don’t script every aspect. Hiring managers and recruiters know that these will be imperfect and you want to show that part of yourself, as well. Make the video cover letter as real and human as possible — a few ‘um’s and ‘uh’s aren’t going to cost you the job,” he says.

[ Related Stories: 6 ways to blow your technical job interview ]

Nail the closing

Any job search involves a certain amount of salesmanship, and in this case, you’re selling your skills, knowledge and expertise to a company. “The Web is full of tutorials on how to do a video sales letter, or VSL, which would be focused on how to sell information products. But think of a video cover letter as a VSL for an individual — the product is you,” says Donald Burns of Executive Promotions, LLC.

Even if you’re not in sales, it’s still important to know how to close, says Brown, “A simple way to do this is to provide an active closing. Say, ‘I look forward to meeting you for an interview,’ or ‘Thank you so much for your time. I absolutely want this job,’ it shows a lot of self-confidence and can be the difference between landing the role or being passed over.”

Don’t overthink it

Finally, don’t overthink it. Human resources, hiring managers and recruiters aren’t infallible, and many times an interview’s success — whether in person or via video — can hinge on completely subjective experiences, regardless of how solid your resume is or how polished your video cover letter is, Brown says.

“Remember, in any interview, video or otherwise, you are dealing with human beings. They’re going to have existing biases based on their experiences with similar people. If they had a bad experience with Fred, and you look or act like Fred, that may not work out for you. If you happen to be like Julie, and they had a great experience with Julie, then that’s great. And sometimes, there’s nothing you can do about that,” Brown says.

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How to create an impactful video cover letter

If you are seeking a new career or looking for a fresh start with a different company, you might be surprised to learn of an emerging trend in the hiring process: video cover letters. Some businesses are asking applicants to submit these videos along with the usual documents, which can put a face with your resume, making for a more personalized hiring process. If you get asked to submit a cover letter video, here’s everything you need to know.

Understanding the format

If you’ve written a cover letter before, you are in luck, as the basic format of a video cover letter is nearly identical. Your video will need these key components:

• Introduction: Briefly state your name and introduce yourself to the audience
• Body: Dive into your experiences, traits, and attributes 
• Closing: Wrap things up with a respectful and professional conclusion

Sounds easy enough, right? The basic layout is certainly straightforward. However, the key is to be genuine and authentic in your video cover letter. Hiring teams will be paying attention to everything from your tone of voice to your facial expression, demeanor, and overall vibe. 

However, don’t feel like you’ve got to hype yourself up or exaggerate your emotions. If you are a reserved or stoic person, that’s okay, so long as you demonstrate your passion and genuine interest in the position you are applying for. Perhaps most importantly, be confident in your abilities and what you bring to the table. If you are good at something, say so and back up your statement with facts or real-world stories.

Additionally, remember that a cover letter is supposed to complement your resume . The same rule applies when creating a video cover letter. If you are using resume templates , follow the same general flow in your video while minimizing overlap. 

For example, if you mention your education directly after your work experience on your resume, make sure to follow the same pattern in your video. There’s a good chance that hiring teams are going to be following along with your resume while watching your content. Therefore, you need to hit all of the key talking points.

Expert Tip:

Video cover letters provide an opportunity to make your application feel more personal. Don’t just rattle off the information on your resume. Add flair and personality to your video to make your audience believe you are someone they will love working with.

Preparing your video cover letter

Not sure what to say in a video cover letter? That’s understandable, as video cover letters are a relatively new development in the world of hiring. Fortunately, you can make the entire process much less stressful by following a few simple tips. Specifically, you need to: 

Create a script

You don’t want to “wing it” when filming a video cover letter. Create a script that outlines what points you should cover, including an introduction, relevant experiences, skills, and why you are a great fit for the company. Our cover letter templates can provide a general outline for your script. 

Use these tools and our cover letter articles to decide what to include in your script and how long to make your video. Make sure your script is long enough to hit all of the crucial points and provide a glimpse into your personality, but try not to ramble. 

Choose an environment

Hiring teams aren’t just going to be focused on you. They will notice everything that shows up on the screen, including what’s behind you in the video. Therefore, you need to choose a good background that is professional and well-lit. 

If you’ve got a home office space, use that room to film your video cover letter. If not, choose a clutter-free area of your home that has a non-distracting background. 

Alternatively, you can use a digital background. However, make sure that it isn’t distracting. Most importantly, choose somewhere quiet, as you don’t want any background noise interfering with your dialogue. 

Record and edit

What you say and how you say it will have the biggest impact on the quality of your video cover letter. Once you hit record, speak clearly and confidently. Maintain eye contact with the camera, but don’t be robotic or rigid. Imagine that you are speaking directly to your audience in a live interview. 

Be mindful of your tone and overall demeanor. While you shouldn’t embellish, make sure to show enthusiasm for the job and opportunity. If you aren’t excited about the position, why would the hiring team be excited about bringing you on board? 

Also, choose a good-quality recording device. If you have a newer smartphone with a high-resolution camera, that will suffice. Alternatively, you can use your laptop’s webcam or a dedicated blogging camera. 

Once you are satisfied with your video, don’t just hit “submit.” Edit the video to ensure it’s engaging and effectively communicates all of your main points. Make your video concise, limiting it to one to three minutes. However, don’t talk too fast. You should be easy to understand. 

If your video is too long, go back through it and eliminate any unnecessary information. Try to make each cut smooth so that it isn’t obvious. If necessary, film multiple takes. Keep in mind that this is your opportunity to set a great first impression. 

Upload and share

Carefully read the job description and application instructions. Each employer will have their own preferences regarding video uploads and submissions. 

For example, some businesses may ask you to publish the video on YouTube and provide them with a private link. This is one of the easiest options, as you can make your YouTube channel hidden, ensuring that only the link recipients can view the video.

Alternatively, the business may use a specialized Dropbox or submission tool. If they do, make sure you label the file and carefully follow their instructions. Making a mistake during your application can leave a negative first impression on your prospective boss. 

“ Be mindful of your tone and overall demeanor. While you shouldn’t embellish, make sure to show enthusiasm for the job and opportunity.”

Dos and Don’ts

Ready to create your video cover letter? Consider these dos and don’ts that can help you stand out. 

As you begin writing your script and planning your content, ensure that you:

• Stay Authentic and Personable: Show your personality and enthusiasm for the position
• Tailor Your Message to the Company: Research the role you are applying for, and customize the video accordingly 
• Organize Your Points Clearly : Aim for brevity and clarity and avoid rambling
• Demonstrate Your Skills and Accomplishments: Use specific examples to showcase your skills and accomplishments relevant to the job 
• End With a CTA: Always end by expressing your enthusiasm for the opportunity to interview

Encourage follow-up conversations, and don’t end your video on a cliffhanger. Also, make sure to review cover letters and resume examples . These resources will help you get a feel for the type of content that needs to be in your video.  

Don’ts 

Learning what not to do is just as important as mastering the basics. There are many hidden pitfalls that can make your video cover letter less impactful and engaging. Make sure that you don’t:

• Ramble: Avoid reciting your resume verbatim or going off-topic 
• Use Unprofessional Language or Attire: Maintain a professional demeanor and wear business attire 
• Neglect Technical Quality: Consider lighting, sound quality, and the background environment 
• Overlook Editing: Never skip preparation or submit raw video footage 
• Forget to Proofread: Proofread the script for grammatical errors, typos, and factual inaccuracies

Most of all, don’t wing it. You wouldn’t walk into a job interview unprepared. Approach your video cover letter with the same diligence. Write a script, rehearse, and choose a great location, which can increase engagement and reach. 

Use Jobseeker’s resources to craft an engaging video cover letter 

Creating a video cover letter can be a fun but stressful experience. Fortunately, Jobseeker is here to help. We offer access to great resources, including resume articles , video cover letter examples , and personalized support designed to make you stand out in job applications. 

Are you ready to learn more about Jobseeker and how we can support your career goals? Check out our expansive content library or chat with one of our team members. Let’s get you hired! 

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Top 5 Video Production Cover Letter Templates with Samples and Examples

Utsav Sinha

There's no denying that video is a powerful communication medium. In today's world, it's more important than ever to be able to produce high-quality video content. Fortunately, several video production services can help you do just that, and you are one of these.

Whether someone is looking to produce a short video for social media or a longer one for an event or presentation, the right video production company can help the client achieve their goals. You have the skills and experience to ensure the video looks professional and polished.

According to the Bureau of Labor Statistics, video, and multimedia production jobs are expected to increase by 10% over the next decade. The average salary for video and multimedia production jobs is estimated at around $63,000 a year. With the continued growth of digital media, video production is expected to remain a profitable and viable industry for years.

How can video production cover letter templates be valuable for any organization?

When it comes to video production, a well-crafted cover letter can be a valuable asset for any organization - big or small. After all, the cover letter is often the first point of contact between a production company and a potential client.

Ensuring your video production cover letter is up to scratch is essential. Fortunately, we have the perfect PPT Templates that can help you assemble an impressive cover letter in no time. With our PowerPoint Layouts and your creativity and ingenuity, you can make your cover letter stand out from the rest.

So, if you're seeking a way to give your video production company an edge, create a killer cover letter using one of our Video Production Cover Letter Templates? It could be just what you need to land that dream client or project.

There's no question that a suitable cover letter template can make a world of difference in company promotion. 

SlideTeam offers a wide range of top-quality Video Production Cover Letter Templates, designed to help you get the job done right. Whether you're looking for something simple or a little flashier and eye-catching, we've got you covered. And best of all, our team of experts is always on hand to help you customize your template to perfection.

So why wait? Get started today by looking through the top 5 video production cover letter templates with samples and examples, that we have curated for you.

Template 1: Cover Letter for Video Production Services PPT Template

This PPT Template outlines your services, including creating, editing, and promoting video content. The cover letter slide presents the qualifications and team experience you have to produce high-quality video content. Additionally, it outlines the project timeline and budget expectations, as well as the terms and conditions of the job. Lastly, the letter outlines the contact information for further inquiries. Access it immediately and excite your audience!

Download Now!

Template 2: Cover Letter for Video Production Proposal Leadership PPT Template

An editable cover letter PPT Slide for leadership can be helpful in many ways. It can help you to:

• Get an idea of what a good cover letter looks like.
• Help you understand what elements are essential to include.
• Tailor your cover letter more easily.
• Save time by having a template to work from.

Cover letters can be tricky - especially if you're unsure what information to include. If you're applying for a video production job, your cover letter must be as polished as your reel. Fortunately, this PPT Layout can give you a great starting point. Download it now and make your first move powerful.

Template 3: Cover Letter for Corporate Video Production Services PPT Template

Video production services can be handy for both corporate and personal events. Many people think that a short video is all that is needed, but there is much more to it than that. Editing software, skills, and experience are just a few things that go into making a great video.

Customizable cover letters can do the most for your event or project. You can use them to add an extra layer of protection to your footage or simply ensure that your final product looks exactly how you want it to. Either way, they can be a valuable asset to have on hand. Access this document immediately!

Template 4: Cover Letter for Corporate Video Production Services One-Pager PPT Template

A cover letter for your video production services can be beneficial when promoting your business. This introduces you and your company to potential clients, giving them an overview of your services. A well-written cover letter will explain what you do and why you're the best person for the job.

Additionally, a cover letter can be used to highlight any skills or qualifications you have that could benefit the client. Cover letters are vital to any successful marketing campaign, so take the time to create a compelling one for your business.

Template 5: Cover Letter for Video Production One-Pager PPT Template

This PPT Layout can help improve your communication skills, and it can also help clarify your goals and objectives. In addition, a one-pager can also help keep you organized and on track while working on a project.

This PPT Slide will help you WOW your clients and put the right foot forward for your company. You can download it now and leave a mark on your audience.

Whether you are experienced in video production or just starting out, a professional cover letter can be invaluable when applying for jobs. We hope this article provided helpful insight into the many available cover letter templates and gave you some tips on crafting your unique document. With these Top 5 Video Production Cover Letter Templates as a guide, we believe that any aspiring filmmaker can find success writing the following excellent cover letter.

Look at these  Top 10 Video Production Proposal Templates with Samples and Examples  for a successful video production business.

FAQs on Video Product Cover Letters

What should i say in a video cover letter.

You can use a video cover letter to introduce yourself and explain why you are the perfect candidate for the job. Begin by talking about your skills and experience with editing software. Then, discuss your video-making expertise and why you would be great for the position. Be sure to catch the employer's attention!

What is the best cover letter for a video producer?

A great cover letter for a video producer should include previous experience with video production services and highlight any videos the applicant has produced. The letter should be concise but give enough information to demonstrate why the applicant is a good fit for the position. Additionally, the cover letter should be free of any grammar or punctuation errors.

How do I write a cover letter for a production worker?

In this letter, you will want to highlight your previous experience working in a production environment and any relevant education or training you have. Additionally, emphasize your skills and ability to work efficiently and safely.

Finally, express your interest in the specific production worker position you are applying for. By following these simple tips, you can make a compelling cover letter to stand out and increase your chances of getting hired.

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Ace Your Job Application with a Video Cover Letter

Meli Taylor Higher Education

As everyone knows, the job search process is not easy. The job market is highly competitive and it takes a lot to stand out from the competition. As such, you need to make your application unique and memorable in order to draw the attention of your recruiter or hiring manager. You need to include a video cover letter. But what exactly is a video cover letter?

Video Cover Letter Definition

A video cover letter is, quite simply, a cover letter for a job application in video format. A cover letter should accompany your resume by detailing why you’re qualified for the position and how it fits in your career goals. It’s a good space for you to expand upon what is listed in your resume and make the best case for your application. In a video cover letter, you relay this information through audio and video instead of text. A video cover letter is a recording of you speaking about the information you would otherwise have written out in a cover letter. Typically, you provide a link to your video cover letter in your email or application so that your recipient can view it online, side-by-side with your resume.

Check out this sample cover letter video to learn more:

Why Use a Video Cover Letter?

There are many good reasons to use a cover letter video. Video will make your application stand out from the rest of the pack and thus make it more memorable. Additionally, information relayed via video is more likely to be remembered than via text: according to Covideo, 95% of information is remembered in a video vs. just 10% in text. If your reviewer is digging through a lot of applications at once, sending in a video cover letter is the best way to ensure that they remember you. Furthermore, video lets you introduce yourself in a way that’s more personable. With video, you can communicate with non-verbal cues like eye contact, facial expressions, and hand gestures. Your reviewer will be able to put a face to your name after viewing your video cover letter and will have a better understanding of what kind of person and employee you are.

Finally, a video cover letter makes it easier for your reviewer to digest the information you present and connect it with the rest of your application. Your reviewer can watch your video while perusing your resume and match up your qualifications to past experiences. They can easily take notes during your video that they can bring up during an interview. Video cover letters make the experience of sorting through job applications easier and more exciting.

Video Cover Letter Best Practices

To create an effective video cover letter, you need to follow best practices. Fortunately, here at Covideo we have a lot of experience creating videos for business. Here are some things to keep in mind while recording your video cover letter:

• Start by introducing yourself : State your name and what position you’re applying for so your reviewer instantly knows whose application they are watching.
• Use your recipient’s name : If you know who’s going to be reviewing your application, make sure to greet them by name in your video. If you don’t know their name, still say hi and mention the name of the company.
• Find the right lighting : Nothing is worse than recording a video and then discovering your face was washed out! Make sure that you’ve found the perfect lighting before beginning your video. If you don’t have professional lighting, don’t worry – you can place your back to the sun for some excellent natural lighting.
• Smile : Keep the same positive attitude in your video that you would in an interview. Remember: you’re not just emphasizing your skills, you’re demonstrating what kind of person you are.
• Make eye contact : Same as above, maintain eye contact like you would during an interview. This will make your video seem more like a personal conversation and impress your reviewer.
• Keep it 1-2 minutes in length : If you make your video too long, your reviewer may find their attention drifting. A cover letter video should highlight your top qualifications, not provide detailed commentary about your entire professional career. Don’t let it go longer than 1-2 minutes in length.
• Don’t worry about little mistakes : If you briefly misspeak or add in a few “ums”, you don’t have to re-record everything. Little mistakes will make you seem more human and personable. 
• Conclude with gratitude : Sign off from your video by thanking them for the opportunity to apply for the position. You can also list your availability for an interview and any necessary contact information.

Try Covideo for Cover Letters Today

To create the best video cover letter, you need access to the best tools. Covideo is the #1 platform for video messaging and personalized communication. With Covideo, you can record video messages from anywhere with the mobile apps, Chrome extension, and email add-ons. To make your videos extra professional, you can use our new teleprompter feature to stay on script without looking away from your screen. You can also add a custom video background or blur your background to keep your reviewer’s focus on you.

Once you’re done recording, you can embed your video directly into an email or text message. Covideo also generates a video link that you can copy and paste into any platform to quickly share it. When your recipient clicks on your video embed or link, they are redirected to a video landing page that you can customize in terms of size, color, and logo. You can include clickable CTAs in your video that can direct your viewer to another page such as an online resume or a calendar for scheduling an interview.

Best of all, you use Covideo analytics to track when your video is viewed. Covideo also tracks how many times the video is used as well as which sections were viewed the most. This way, you can know what part of your cover letter your reviewer was most interested in and adjust future cover letters accordingly.

If you’re ready to start using the best video cover letter tool, get Covideo Free today or schedule a demo with one of our video experts.

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What’s a Video Cover Letter?

With the advent of smartphones and tablets, video is now routine. Baby taking his first steps? Video it. Just climbed the Eiffel Tower? Video it. A clown’s on stilts in center city? Video that, too.  Whatever moment you wish to capture, you can do so by video. You can even use apps like Glide for instant video messaging. Not to mention, you can engage in live video conversations and conferencing with Skype and other programs right on your hand-held device. It therefore stands to reason that the prevalence of video would start taking hold in the job application process. And it has.

You might think that videos would be reserved for job interviews . But video can be used in the initial stage of a job application, along with sending your resume. Whereas previously, you would send your resume with a cover letter, or a cover letter email, now you can send a video cover letter.

Here are some tips for preparing and sending a video cover letter.

• Prepare a standard video first. As with written cover letters, you don’t need to tailor each video cover letter to match specific job applications. Use a script which will suit your general field of interest, and also demonstrates a bit about you personally. If the situation really warrants, you can create a more specialized video for a particular job – the issue is merely your time. And be sure to make the video short – less than one minute is ideal.
• Dress the Part. For the cover letter video, dress as if you are on the job. Show them your work persona not only in dress but in speech, facial expressions, and hand gestures. In short, be as professional as you always would be.
• Relax. Video viewers do not expect you to spend millions on your selfie video. They do expect you to show your true self though, so even if you’re nervous, relax, and act like you would on an in-person interview.
• Judge Whether It’s the Right Time. It might be presumptuous to send a video cover letter if the application did not require it. On the other hand, you might be lauded for taking initiative if you send it, even if it was not requested. You be the judge. But there’s a better way around this question: Create a professional profile in a job search site , you can upload your cover letter video, and whoever wishes to view it can choose to do so.

Video is becoming as prevalent a form of communication as SMS. Whether live or recorded, using video allows you to represent yourself much more comprehensively than by text only. For job applications, sending a video cover letter provides an opportunity for you to show your all – much more fully than with a paper or email cover letter. By using a video cover letter, the interview process is eased for both you and the potential employer. Now, go write your less-than-one-minute script so you can suit up, smile, and press “Record.” We wish you well in getting a satisfying job, aided by your video cover letter.

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7 Video Editor Cover Letter Examples

Video Editors are masters of weaving together disparate clips to create a cohesive, compelling narrative that captivates audiences. Similarly, your cover letter is your chance to stitch together your professional experiences, skills, and passion into a captivating story that engages recruiters. In this guide, we'll delve into the best cover letter examples for Video Editors, helping you to craft a narrative that leaves a lasting, positive impression.

Cover Letter Examples

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The best way to start a Video Editor cover letter is by grabbing the reader's attention with a strong opening line. This could be a brief statement about your passion for video editing, a notable achievement in your career, or a mention of a project you've admired from the company you're applying to. Then, introduce yourself and state the position you're applying for. It's important to show enthusiasm and make a connection to the company early on. This not only demonstrates your interest in the role, but also shows that you've done your research and are serious about the opportunity.

Video Editors should end a cover letter by summarizing their interest in the position and their qualifications. They should express enthusiasm for the opportunity to contribute their skills and experience to the company. For example, they could say something like, "I am excited about the possibility of bringing my unique perspective and technical expertise to your team. I am confident that my skills as a video editor can help elevate your content to new heights." It's also important to thank the hiring manager for their time and consideration. Lastly, they should include a call to action, such as, "I look forward to the opportunity to further discuss my qualifications in an interview." This ending is professional, enthusiastic, and shows that the candidate is eager to move forward in the hiring process.

A Video Editor's cover letter should ideally be about one page long. This length is enough to succinctly present your skills, experiences, and passion for the job without overwhelming the hiring manager with too much information. Remember, the cover letter is your opportunity to make a strong first impression, so it's important to keep it concise, engaging, and focused on your qualifications and how they align with the job description. Too long of a cover letter can be off-putting for hiring managers who have numerous applications to review.

Writing a cover letter with no experience as a Video Editor can seem challenging, but it's important to remember that everyone starts somewhere. Here's how you can approach it: 1. Start with a Strong Introduction: Begin your cover letter by introducing yourself and expressing your interest in the video editing position. Mention where you saw the job posting and why you are interested in the role. 2. Highlight Relevant Skills: Even if you don't have direct experience in video editing, you may have transferable skills from other areas. For instance, if you have a background in graphic design or photography, you can highlight how these skills can be applied to video editing. If you have experience with software like Adobe Premiere Pro, After Effects, or other video editing tools, be sure to mention this. 3. Showcase Your Education: If you have taken any courses or earned a degree in a related field like film studies, media production, or graphic design, be sure to include this in your cover letter. This shows that you have a foundational understanding of the industry. 4. Include Any Relevant Projects: If you've done any video editing projects on your own, for school, or as a volunteer, be sure to include these. Provide links or attach files if possible. This can serve as your portfolio and provide tangible proof of your skills. 5. Express Your Passion: Employers want to hire people who are passionate about their work. If you love video editing, make sure this comes across in your cover letter. Talk about why you're drawn to this field and how you stay updated with the latest trends and technologies. 6. Show Willingness to Learn: If you're applying for an entry-level position, employers will understand that you may not have a lot of experience. Show your eagerness to learn and grow in the role. You can mention how you're self-taught in certain areas or how you're quick to pick up new skills. 7. Close Strong: End your cover letter by thanking the employer for considering your application and expressing your interest in discussing the position further. Remember, the goal of the cover letter is to get the employer interested enough to look at your resume and invite you for an interview. So, make sure it's well-written

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Video Resumes (and Video Cover Letters)

• By Myles @ Peak
• August 15, 2022

Tips for Video Resumes

Everything you wanted to know about video cover letters.

Video cover letters (sometimes called “video resumes” or even “video CV”) were pioneered by TikTok in 2021. Since then have seen more job seekers filming them, and more employers requesting the. A video cover letter can be great to put on your LinkedIn in order to help you “jump off the page” from your resume.

What are video cover letters/resumes?

Video Cover letters are short videos that showcase your core skills, your passion, your work experience, and your connection to a company. These are typically filmed and put on your LinkedIn profile or can be sent to employers as a link. Some employers will require video cover letters.

Do I need a video cover letter?

Video cover letters are mostly optional but can be a great way to stand out. Some companies may require a video cover letter as part of their application process.

Who should use video resumes?

All job seekers should be aware of what v. While this medium is not for everyone, here are a couple groups of people who can benefit from utilizing video cover letters:

• Those seeking customer-facing roles. If you’re looking for a role where your relatability is a success factor, such as customer service or sales, video cover letters can be a great way to stand out and showcase your unique personality.
• Those seeking to demonstrate tech-savvy. If you are struggling to overcome biases such as age-ism or you are otherwise being judged for lacking technical prowess, a video cover letter can be a great way to “prove them wrong.”
• To stand out. Most job seekers do not take the time or don’t have the self-confidence to film and post a video resume. Thus, it’s a great way to get attention or even to get a recruiter to slow down and consider your application more carefully.
• If really, really want to work there . If part of your pitch is your passion for the company, a video cover letter is a great way to express that passion.
• To tell your unique story. Sometimes, we’re not always the “obvious choice” of a candidate. Recruiters and HR managers are often looking for the obvious choice so this gives you a chance to tell your unique story and why you’d be a great fit!

Where do I find a video resume editor?

You don’t need any special software for filming. Utilize a web camera and off-the-shelf consumer software such as iMovie or an application such as Zoom to film it. If you can edit the video, even better!

Drawbacks to video cover letters?

The most obvious drawback is that in can take some time to put together a video resume, especially if you haven’t edited or recorded video before.

There are also some people concerned about privacy–if this is the case, a video resume might not before you. If an application requires it but you’re concerned about privacy, you can upload it to YouTube as “unlisted” to make sure that only people with the link can view it.

Finally, there are some concerns about bias in the hiring process: such biases against underrepresented groups, women, and people with visible disabilities. Unfortunately, hiring managers will likely be Googling you anyway so if you have a photo posted online, they might well see you anyway. That said, refraining from posting videos and pictures of yourself can help protect you from being subject to this bias.

How do I record a video cover letter?

You can use a web camera on your computer. If you’re filming on a cell phone, make sure to hold the phone in “landscape mode.” Also make sure you’re in a quiet room, have a decent microphone, and have yourself well lit so the viewer can see your face.

You may also want to record yourself a couple of times to practice and to pick out the best segment.

Also, while you want to be personable, make sure that the video cover letter represents demonstrates your professionalism. Don’t get too casual!

What should I talk about on my video cover letter?

Some things you might want to talk about include:

• Key accomplishments
• Your vision/passion
• Where you’ve worked and the kind of job you’re seeking
• Your connection to the company (if you know someone who works there)
• Your approach to work
• And don’t forget to include your name and contact information!

How long should video cover letters be?

They should be short: usually about one minute in length. It can be hard to fit everything in there but remember you’re just trying to give them a sample, not tell them your whole life story.

Difference between “video resume” and “video cover letter?”

For the most part, these terms are used interchangeably. While “video cover letter” is a bit more accurate in its description, a “video resume” is more commonly used.

Austin Strategies for Job Seekers Class

While you’re here, make sure to check out Eliana De La Garza and Austin Community College’s “ Strategies for Job Seekers Class. ” Kind of like a job seeking bootcamp, this is a free class for Austin locals that can help you answer all your burning questions about job seeking and get you ready to look for work.

Myles @ Peak

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Video Editor Cover Letter Samples & Examples That Worked in 2024

Is your video editor cover letter limping behind your resume? If so, you should give it the makeover it deserves! 

With our easy-to-follow guide, packed with the best writing tips, nifty templates, real-life samples and detailed examples, you'll craft a persuasive cover letter that showcases all your best skills and experience. So, without further ado, let's begin! 

In this guide, we cover everything you need to know about writing a cover letter as a video editor. Keep reading to learn how to:

• Craft the perfect video editor cover letter header & headline
• Create a personalized greeting on your video editor cover letter
• Write an eye-catching video editor cover letter introduction
• Show your professional value in your cover letter body text
• End your video editor cover letter with a strong closing statement
• Access top resources for job-seeking video editors

Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.

1. Craft the perfect video editor cover letter header & headline

When writing a cover letter as a video editor, the first elements to focus on are your cover letter header and headline.

A cover letter header is a small block of text – usually found in the upper left corner of the document – that includes all the necessary details about the company and applicant.

The cover letter headline is similar to a newspaper or magazine headline, taking the form of a short and engaging title that previews the information to come.

To help show you how to create each of these elements, check out the following examples of each:

Formatting the header

Your cover letter header can vary in format but will generally contain between 3 to 4 lines of text that include:

• The name of the company and department you are applying to
• Your name and professional title
• Your professional contact information (phone number, email address, website, etc.)

When you put all this information together, it should look similar to this example

To: The Auto Dealership, Marketing Department From: John Doe , Video Editor & Automobile Photographer (123) 456-7890 | [email protected] | johndoereels.com

Writing the headline

To format your video editor cover letter headline, you should always use a keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise.

Here is an example of a well-written headline on a video editor’s cover letter

3 Essential Video Editing Skills that Make Me the Ideal Addition to Your Marketing Team

Trigger Word/Number : 3 Essential Skills Keyword: Video Editing Adjective/Verb: Essential, Ideal Promise: Your Marketing Team – this addition to your headline indicates that you will not only describe your key skills but also relate them directly to the company’s needs.

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2. create a personalized greeting on your video editor cover letter.

There are two main types of greetings to choose between for your cover letter: general or personalized .

A general greeting – such as “To Whom It May Concern” – can work in a pinch, but lacks specificity. Comparatively, a personalized greeting will directly address either a specific person or a specific company department.

The advantage to personalized greetings is that they show employers you have excellent attention to detail and have thoroughly researched the company beforehand.

If you are unable to discover the exact person who will review your cover letter, try out one of the following alternatives:

To the [Company Name] Team

To the [Company Name] Hiring Manager

3. Write an eye-catching video editor cover letter introduction

Following your header, headline, and greeting is your video editor cover letter introduction . Ideally, you'll have already grabbed the employer’s attention with your greeting and headline – to keep their attention, your introduction should include:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible)

Here is an example to help demonstrate how to write a video editor cover letter introduction

To the [Company Name] Hiring Manager,

I am a professional Video Editor with 4+ years of experience working in the wedding filmography industry. After working under contract as a freelance Video Editor for your company, your recruitment manager – Jane Smith – reached out to me about applying for this full-time position.

Find out your resume score!

4. Show your professional value in your cover letter body text

After the introduction of your cover letter come the body paragraphs, where you'll detail all of your qualifications that make you a good fit for the job.

A strong cover letter will typically contain between 2 to 4 body paragraphs that provide in-depth answers to the following questions:

• What excites you about working at this company?
• What do you hope to learn from working at this company?
• What accomplishments or qualifications make you stand out as an applicant?
• What key skills do you possess that are relevant to the position?

Including accomplishments should be a priority, as your achievements as a video editor help to show employers both your work ethic and the real-life value you can contribute to their company.

Here is an example of how to describe an accomplishment in a video editor cover letter

As a Video Editor for [Former Employer], I created a 5-video series as part of a promotional spread that appeared on many major television channels, including MTV and VH1. This video series led to a sharp 85% increase in the company’s customer engagement on both their website and social media platforms.

5. End your video editor cover letter with a strong closing statement

To properly conclude your video editor cover letter, you'll need a closing statement that includes:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Here is an example of a well-written and effective closing statement from a video editor cover letter

As your Lead Video Editor, I will bring an exceptional quality of work and effective leadership to your company. I am eager to further discuss this opportunity and hope to connect directly via phone call or in-person meeting within the next week. You may best reach me at (123) 456-7890 to set up a meeting time.

Appreciatively,

[Applicant Name]

  Follow this cover letter outline for maximum success. 

6. Top resources for job-seeking video editors

Now that you know how to create a video editor cover letter that impresses even the most demanding recruiters, let’s move to the next chapter — the actual job hunt. Looking for suitable work opportunities is far from simple, but these resources can help make things a little bit easier for you:

• Industry-specific job boards: First of all, you can visit websites that offer job postings with niche focus on video production like ProductionHUB , Mandy , or Staff Me Up . 
• Online job search engines: Next, take a look at platforms aggregating job postings from all industries such as Indeed , LinkedIn , SimplyHired , Glassdoor , or ZipRecruiter . 
• Creative freelance platforms: Wow potential employers with an online portfolio that puts your best work on full display. Use platforms like Fiverr , Behance , or Upwork . 
• Professional associations: Job postings, networking opportunities, further training, access to the latest industry news and publications — all that under one roof. That's the benefit of following organizations like the British Film Editors and the American Cinema Editors .
• Specialized publications: Media such as “ StudioDaily ,” “ CineMontage ,” or “ Post Magazine ,” keep you in the loop about the latest industry news, trends, and innovations. 
• Continuous learning: Stay on top of your game and learn how to use new software, editing programs, and techniques with online learning platforms like Coursera , LinkedIn Learning , edX , or Udemy , which offer a wide selection of courses.

Remember, it doesn't matter how many job postings you end up applying for, you always need to custom tailor each and every cover letter you send out. Because every job opportunity is unique, and your cover letter should reflect that. Good luck!

Video Editor Cover Letter FAQ

What's the key to maintaining the right tone and style in my cover letter.

Imagine you're speaking to the hiring manager in person. Keep it professional but conversational, demonstrating your passion for your work without coming off as too casual or overly formal. Be confident, but nor arrogant. Be professional, but not too stiff. It's all about finding the right balance.

What are some common mistakes to avoid when writing a video editor cover letter?

Some of the common culprits include: typos, grammar mistakes, and spelling errors. However minor these may seem to you, they reflect badly on your attention to detail. Another sin you want to avoid is NOT customizing your cover letter to align as closely as possible with the requirements outlined in your job posting. 

Is the cover letter the right place to talk about awards or recognitions I've received for my work?

Yes, absolutely! Feel free to mention any industry-related awards or recognitions you've received. Apart from vouching for your skills, it's a tangible way of showing the level of expertise you can bring to your potential employers. It can also add credibility to your statements.

Should I talk about the company I'm applying to within my cover letter?

It's important to show that you understand and fit with the company culture. So, you should set aside some time for researching your potential employer. Then, spend a sentence or two discussing what attracts you to the company's brand or mission, and how you see your video editing skills contributing to that.

Should I include links to my work or portfolio in my cover letter?

Certainly! Providing specific examples of your work allows potential employers to see your skills in practice. Be sure to direct them to your most relevant and impressive pieces. You can add the relevant links to your cover letter header, together with your other personal information.

Nikoleta Kuhejda

A journalist by trade, a writer by fate. Nikoleta went from writing for media outlets to exploring the world of content creation with Kickresume and helping people get closer to the job of their dreams. Her insights and career guides have been published by The Female Lead , College Recruiter , and ISIC, among others. When she’s not writing or (enthusiastically) pestering people with questions, you can find her traveling or sipping on a cup of coffee.

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6 Professional Video Editor Cover Letter Examples for 2024

Your video editor cover letter should immediately grab attention. Demonstrate your storytelling prowess in the opening lines. Convey your technical expertise and your creative flair. Show them your passion for video editing is the pulse behind every project.

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Key Takeaways

Embarking on your job quest, you've swiftly realized that a striking video editor cover letter can make or break your application. The trick isn't simply to echo your resume; your cover letter must weave the tale of your crowning professional achievement, capturing your dedication in a narrative that's both formal and fresh. Avoid clichés that douse your distinct spark, and keep it concise—aim for nothing more than a page to showcase your finest hour.

• Making excellent use of job-winning real-life professional cover letters;
• Writing the first paragraphs of your video editor cover letter to get attention and connect with the recruiters - immediately;
• Single out your most noteworthy achievement (even if it's outside your career);
• Get a better understanding of what you must include in your video editor cover letter to land the job.

Let the power of Enhancv's AI work for you: create your video editor cover letter by uploading your resume.

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Video Editor cover letter example

Jasmine Bell

+1-(234)-555-1234

[email protected]

• Emphasizing a significant achievement relevant to the role, such as increasing video viewership by 500%, demonstrates the candidate's direct impact on business metrics and highlights expertise in strategic content creation and audience engagement.
• Aligning personal values with the company's mission and expressing enthusiasm for the company's projects show the candidate's cultural fit and genuine interest in the specific organization they are applying to.
• Detailing specific skills, such as a "discerning eye for detail" and "edit mastery," presents the candidate as highly skilled and dedicated to the craft of video editing and production, which is crucial for the role being applied for.
• Mentioning readiness to discuss how background and skills align with the team's demands opens the door for an interview and further conversation, showcasing the candidate's proactive approach and eagerness to contribute.

The must-have sections and format of your video editor cover letter

When writing your video editor cover letter, keep in mind that it'll only be read by the recruiters and not the Applicant Tracker System (or software used to assess your profile). That's why you should structure your content with a/an:

• Header (apart from your contact information, include your name, the role you're applying for, and the date);
• Personalized salutation;
• Opening paragraph to win the recruiters over;
• Middle paragraph with key details;
• Closing that starts from clichés;
• Sign off (that's not mandatory).

Industry standards dictate your paragraphs to be single-spaced and to wrap your content in a one-inch margin. Designing your video editor cover letter, refer to one of our templates , which automatically takes care of the spacing and margins.

Choose the same font for your video editor cover letter as you did for your resume : the likes of Lato and Bitter would help you to stand out in a sea of cover letters in Arial or Times New Roman.

Export your whole video editor cover letter from our builder in PDF to keep the same formatting and image quality.

The top sections on a video editor cover letter

• Header: This should include your name, contact information, and the date, acting as a professional introduction and making sure the recruiter can easily get back to you.
• Greeting: Personalize this section by addressing the hiring manager by name to show you've done your research and are genuinely interested in the role.
• Introduction: Briefly express your passion for video editing and highlight a major accomplishment or project that showcases your skills relevant to the position.
• Professional Experience and Skills: Detail your editing experience, software proficiency (such as Adobe Premiere Pro, After Effects, etc.), and any unique skills like color grading or sound design that align with the job requirements.
• Closing and Call to Action: Conclude by reiterating your enthusiasm for the position, inviting the recruiter to review your attached portfolio, and expressing your eagerness to discuss how you can contribute to their creative team.

Key qualities recruiters search for in a candidate’s cover letter

Proficiency with video editing software: Recruiters look for candidates who are skilled in using industry-standard video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve, as this indicates the ability to produce professional-quality videos.

Strong portfolio of previous work: A diverse and compelling portfolio demonstrates the editor’s range of skills and experience, showcasing their storytelling ability, technical proficiency, and creative flair.

Keen eye for detail: Attention to detail ensures that all elements of the video, such as graphics, sound, and color, are harmonious and that any errors or inconsistencies are corrected before the final product is delivered.

Creativity and storytelling ability: Recruiters seek editors who can craft a story or message effectively through video, using their creative instincts to enhance the narrative and engage the audience.

Excellent time management and ability to meet deadlines: Video editing projects often have tight deadlines. Recruiters prioritize candidates who can manage their time well and consistently deliver high-quality work on schedule.

Effective communication and collaboration skills: Video editors often work with directors, producers, and other team members. The ability to communicate clearly and collaborate effectively is essential for understanding the project vision and making necessary revisions.

Personalizing your video editor cover letter salutation

Always aim to address the recruiter from the get-go of your video editor cover letter.

• the friendly tone (e.g. "Dear Paul" or "Dear Caroline") - if you've previously chatted up with them on social media and are on a first-name basis;
• the formal tone (e.g. "Dear Ms. Gibbs" or "Dear Ms. Swift") - if you haven't had any previous conversation with them and have discovered the name of the recruiter on LinkedIn or the company website;
• the polite tone (e.g. "Dear Hiring Manager" or "Dear HR Team") - at all costs aim to avoid the "To whom it may concern" or "Dear Sir/Madam", as both greetings are very old-school and vague.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Manager,
• Dear Mr./Ms. [Last Name],
• Dear [Job Title] Search Committee,
• Dear [First Name] [Last Name],

How to start your video editor cover letter introduction

The opening paragraph of your video editor cover letter can seem like a real enigma.

Where do you start writing ?

In your video editor cover letter introduction, focus on yourself by stating what:

• gets you motivated and excited about the role;
• you like best about the company, from culture to awards.

Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.

Structuring your video editor cover letter body to add more value

You've hinted at your value as a professional (this may be your passion for the job or interest in the company) in your introduction.

Next, it's time to pan out the body or middle of your video editor cover letter .

When creating your resume, you've probably gone over the advert a million times to select the most relevant skills.

Well, it's time to repeat this activity. Or just copy and paste your previous list of job-crucial requirements.

Then, select one of your past accomplishments, which is relevant and would impress hiring managers.

Write between three and six paragraphs to focus on the value your professional achievement would bring to your potential, new organization.

Tell a story around your success that ultimately shows off your real value as a professional.

Ending your video editor cover letter to avoid "Sincerely yours"

Yes, this sort of closing statement may work best before your signature.

But you want to give recruiters something more with your video editor cover letter ending .

Some professionals choose to go down the path of promises. In a single sentence, they map out what they'd bring about to the role (whether that's a particular technical skill set or personal traits).

Others, decide to be more concrete by thanking recruiters for their time and prompting for their next interview.

Whatever path you choose, remember to always be polite and respectful of the opportunity you've had. Good manners go a long way.

Is it beneficial to mention that you have no experience in your video editor cover letter?

Lacking professional experience isn't the end of the world for your video editor cover letter .

Just be honest that you may not have had roles in the industry, but bring about so much more.

Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).

Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).

Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.

Key takeaways

Turning your video editor cover letter into a success is all about staying authentic to yourself and relevant to the job:

• Be creative with your video editor cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
• Use single spacing and have a one-inch margin wrapping all around the content of your video editor cover letter;
• Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
• The finishing paragraph of your video editor cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
• Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.

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Explore additional video editor cover letter samples and guides and see what works for your level of experience or role.

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How to Include Your Salary Requirements in a Cover Letter: With Examples and a Template

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How to Write a Cover Letter: Your Full Guide (With Tips and Examples)

It’s a familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples , do some chores, watch that cursor blink a few more times, and finally Google something like “how to write a cover letter”—which hopefully brought you here. But you still might be thinking, does anyone really read cover letters? Why do they even exist?

First: Yes, we can assure you that cover letters do, in fact, get read. To some hiring managers, they’re the most important part of your job application. And regardless, you don’t want to miss the opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all the other candidates.

To ensure your letter is in amazing shape (and crafting it is as painless as possible), we’ve got easy-to-follow steps plus examples, a few bonus tips, and answers to frequently asked questions.

Get that cover letter out there! Browse open jobs on The Muse and find your dream job »

What is a cover letter and why is it important?

A cover letter is a brief (one page or less) note that you write to a hiring manager or recruiter to go along with your resume and other application materials.

Done well, a cover letter gives you the chance to speak directly to how your skills and experience line up with the specific job you’re pursuing. It also affords you an opportunity to hint to the reviewer that you’re likable, original, and likely to be a great addition to the team.

Instead of using cover letters to their strategic advantage, most job applicants blabber on and on about what they want, toss out bland, cliché-filled paragraphs that essentially just regurgitate their resume, or go off on some strange tangent in an effort to be unique. Given this reality, imagine the leg up you’ll have once you learn how to do cover letters right.

How long should a cover letter be?

An ideal cover letter typically ranges from a half page to one full page. Aim to structure it into four paragraphs, totaling around 250 to 400 words, unless the job posting states otherwise. Some employers may have specific guidelines like word or character limits, writing prompt, or questions to address. In such cases, be sure to follow these instructions from the job posting.

How to write a cover letter hiring managers will love

Now that you’re sold on how important cover letters are, here are eight steps to writing one that screams, “I’m a great hire!”

Step 1: Write a fresh cover letter for each job (but yes, you can use a template)

Sure, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly excited about the specific position and organization—which means creating a custom letter for each position.

While it’s OK to recycle a few strong sentences and phrases from one cover letter to the next, don’t even think about sending out a 100% generic letter. “Dear Hiring Manager, I am excited to apply to the open position at your company” is an immediate signal to recruiters and hiring managers that you’re mass-applying to every job listing that pops up on LinkedIn.

At the same time, there’s nothing that says you can’t get a little help: Try out one of our free cover letter templates to make the process a bit easier.

Step 2: Add your contact info

At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you’d like. Some contact info you might include (and the order to include it in):

• Your pronouns (optional)
• Your location (optional)
• Your email address
• Your phone number (optional)
• Your Linkedin, portfolio, or personal website URL (optional)

Note that only name and email are mandatory, and you don’t need to put a full address on a cover letter or resume anymore. A city and state (or metro area) are more than enough. So your header might look like this:

Inigo Montoya he/him Florin Metropolitan Area [email protected] 555-999-2222

If the job posting tells you to submit your cover letter in the body of an email, you can add your contact info at the end, after your name (and if you’d like to forgo the email address here, you can—they have it already). So your sign off could look like this:

Violet Baudelaire she/her [email protected] 123-123-1234

https://www.linkedin.com/in/violet-baudelaire/

Step 3: Address your cover letter to the hiring manager—preferably by name

The most traditional way to address a cover letter is to use the person’s first and last name, including “Mr.” or “Ms.” (for example, “Dear Ms. Jane Smith” or just “Dear Ms. Smith”). But to avoid accidentally using the wrong title—or worse, inadvertently misgendering someone—first and last name also work just fine.

If “Dear” feels a bit too stiff, try “Hello.” But never use generic salutations like “ To Whom it May Concern ” or “Dear Sir or Madam.”

For more help, read these rules for addressing your cover letter and a few tips for how to find the hiring manager .

Step 4: Craft an opening paragraph that’ll hook your reader

Your opening sets the stage for the whole cover letter. So you want it to be memorable, friendly, conversational, and hyper-relevant to the job you’re pursuing.

No need to lead with your name—the hiring manager can see it already. But it’s good to mention the job you’re applying for (they may be combing through candidates for half a dozen different jobs).

You could go with something simple like, “I am excited to apply for [job] with [Company].” But consider introducing yourself with a snappy first paragraph that highlights your excitement about the company you’re applying to, your passion for the work you do, and/or your past accomplishments.

This is a prime spot to include the “why” for your application. Make it very clear why you want this job at this company. Are you a longtime user of their products? Do you have experience solving a problem they’re working on? Do you love their brand voice or approach to product development? Do your research on the company (and check out their Muse profile if they have one) to find out.

Read this next: 30 Genius Cover Letter Openers Recruiters Will LOVE

Step 5: Convey why you’d be a great hire for this job

A common cover letter mistake is only talking about how great the position would be for you. Frankly, hiring managers are aware of that—what they really want to know is what you’re going to bring to the position and company.

So once you’ve got the opening under wraps, you should pull out a few key ideas that will make up the backbone of your cover letter. They should show that you understand what the organization is looking for and spell out how your background lines up with the position.

Study the job description for hints . What problems is the company looking to solve with this hire? What skills or experiences are mentioned high up, or more than once? These will likely be the most important qualifications.

If you tend to have a hard time singing your own praises and can’t nail down your strengths , here’s a quick trick: What would your favorite boss, your best friend, or your mentor say about you? How would they sing your praises? Use the answers to inform how you write about yourself. You can even weave in feedback you’ve received to strengthen your case (occasionally, don’t overuse this!). For example:

“When I oversaw our last office move, my color-coded spreadsheets covering every minute detail of the logistics were legendary; my manager said I was so organized, she’d trust me to plan an expedition to Mars.”

Step 6: Back up your qualifications with examples and numbers

Look at your list of qualifications from the previous step, and think of examples from your past that prove you have them. Go beyond your resume. Don’t just regurgitate what the hiring manager can read elsewhere.

Simply put, you want to paint a fuller picture of what experiences and accomplishments make you a great hire and show off what you can sashay through their doors with and deliver once you land the job.

For example, what tells a hiring manager more about your ability to win back former clients? This: “I was in charge of identifying and re-engaging former clients.” Or this: “By analyzing past client surveys, NPS scores, and KPIs, as well as simply picking up the phone, I was able to bring both a data-driven approach and a human touch to the task of re-engaging former clients.”

If you're having trouble figuring out how to do this, try asking yourself these questions and finding answers that line up with the qualifications you’ve chosen to focus on:

• What approach did you take to tackling one of the responsibilities you’ve mentioned on your resume?
• What details would you include if you were telling someone a (very short!) story about how you accomplished one of your resume bullet points?
• What about your personality, passion, or work ethic made you especially good at getting the job done?

Come up with your examples, then throw in a few numbers. Hiring managers love to see stats—they show you’ve had a measurable impact on an organization you’ve worked for. Did you bring in more clients than any of your peers? Put together an impressive number of events? Make a process at work 30% more efficient? Work it into your cover letter!

This might help: How to Quantify Your Resume Bullets (When You Don't Work With Numbers)

Step 7: Finish with a strong conclusion

It’s tempting to treat the final lines of your cover letter as a throwaway: “I look forward to hearing from you.” But your closing paragraph is your last chance to emphasize your enthusiasm for the company or how you’d be a great fit for the position. You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.

Try something like this:

“I believe my energy, desire to innovate, and experience as a sales leader will serve OrangePurple Co. very well. I would love to meet to discuss the value I could add as your next West Coast Sales Director. I appreciate your consideration and hope to meet with you soon.”

Then be sure to sign off professionally , with an appropriate closing and your first and last name. (Need help? Here are three cover letter closing lines that make hiring managers grimace, plus some better options .)

Step 8: Reread and revise

We shouldn’t have to tell you to run your cover letter through spell-check, but remember that having your computer scan for typos isn’t the same as editing . Set your letter aside for a day or even just a few hours, and then read through it again with fresh eyes—you’ll probably notice some changes you want to make.

You might even want to ask a friend or family member to give it a look. In addition to asking them if they spot any errors, you should ask them two questions:

• Does this sell me as the best person for the job?
• Does it get you excited?

If the answer to either is “no,” or even slight hesitation, go back for another pass.

Cover letter examples

Here are four example cover letters that follow the advice given above. Keep in mind that different situations may require adjustments in your approach. For instance, experienced job seekers can emphasize accomplishments from previous roles, while those with less experience might highlight volunteer work, personal projects, or skills gained through education.

Example #1: Cover letter for a job application

Alia Farhat San Francisco Bay Area [email protected] 444-000-1111

Hello Danny Tanaka,

If I’m being honest, I still haven’t fully gotten over the death of my first Tamagotchi pet when I was six years old. (His name was Tommy, and I’ve gotten far more creative since then, I promise.) When I was older, I discovered NeoPets and I was hooked for years—not just on the site, but on the community that surrounded it. So when I heard about FantasyPets last year, I immediately started following news about your development process, and that’s how I saw your post looking for a marketing strategist. Not only do I have eight years of experience in digital marketing, but as a lifelong gamer with a passion for pet-focused titles who’s spent years in online communities with like-minded people, I also know exactly what kind of messaging resonates with your target audience.

You’re looking for someone to help you craft a social media marketing campaign to go along with your game launch, and I’ve been a part of three launch-day marketing campaigns for mobile and web-based games. In my current role as social media manager at Phun Inc., I proposed a campaign across Twitter, Instagram, and TikTok based on competitor research and analysis of our social campaigns for similar games to go along with the launch of the mobile game FarmWorld. Using my strategy of featuring both kids and adults in ads, we ended up driving over one million impressions and 80k downloads in the first three months.

I’ve always believed that the best way to find the right messaging for a game is to understand the audience and immerse myself in it as much as possible. I spend some of my research time on gaming forums and watching Twitch streams and Let’s Plays to see what really matters to the audience and how they talk about it. Of course, I always back my strategies up with data—I’m even responsible for training new members of the marketing team at Phun Inc. in Google AdWords and data visualization.

I believe that my passion for games exactly like yours, my digital marketing and market research experience, and my flair for turning data into actionable insights will help put FantasyPets on the map. I see so much promise in this game, and as a future player, I want to see its user base grow as much as you do. I appreciate your consideration for the marketing strategist role and hope to speak with you soon.

Alia Farhat

Example #2: Cover letter for an internship

Mariah Johnson

New York, NY [email protected] 555-000-1234

Dear Hiring Manager,

I am excited to submit my application for the software development internship at Big Tech. As a student at New York University majoring in computer science with a keen interest in social studies, I believe I would be a good fit for the role. Big Tech's mission to promote equality and a more sustainable world is deeply inspiring, and I would be thrilled to contribute to this mission.

In a recent hackathon, I demonstrated my ability to lead a team in designing and developing an app that directs members of a small community to nearby electronics recycling centers. My team successfully developed a working prototype and presented it to a panel of industry experts who awarded us second place.

I’ve also been an active volunteer at my local library for over four years. During this time, I organized book donation drives, led book fairs, and conducted reading sessions with children. This experience strengthened my presentation and communication skills and confirmed my motivation stems from supporting a good cause. I would be more than happy to bring my passion and dedication to an organization whose mission resonates with me..

Through these experiences, along with my coursework in software engineering, I am confident I am able to navigate the challenges of the Big Tech internship program. I look forward to the opportunity to speak with you about my qualifications. Thank you for your consideration.

Example #3: Cover letter with no experience

Sarah Bergman

Philadelphia, PA [email protected] 1234-555-6789

Dear Chloe West,

I’m excited to apply for the entry-level copywriting position at Idea Agency. As a recent graduate from State University with a major in mass communications, I’m eager to delve deeper into copywriting for brands, marketing strategies, and their roles in the business world.

Over the past two years, I’ve completed courses in creative writing, copywriting, and essentials of digital marketing. I’ve also been actively involved in extracurricular activities, creating content and promoting student events across multiple online platforms. These experiences expanded my creativity, enhanced my teamwork skills, and strengthened my communication abilities.

As an admirer of your visionary marketing campaigns and Idea Agency’s commitment to sustainability, I’m enthusiastic about the prospect of joining your team. I'm confident that I can contribute to your future projects with inventive thinking and creative energy.

I welcome the opportunity to discuss my qualifications further. Thank you for considering my application.

Best regards,

Example #4: Career change cover letter

Leslie Smith

Chicago, IL [email protected] 111-222-3344

Dear Paul Jones,

Over the past year, I’ve volunteered to represent my company at a local fair and there I discovered how much fun working face to face with clients would be. Everytime I sold a product for The Solar Company, I often wished it was my full-time job. Now, I'm excited to submit my application for the sales coordinator position with Bloom Sales.

After completing a degree in business administration, I decided to put my outgoing personality and strong communication skills to work as a sales specialist at The Solar Company. I’ve sharpened my presentation and critical thinking skills in client meetings and sourced more than $20,000 in new partnerships. This experience has given me an invaluable foundation, and now I’m confident it's the time to move business administration to sales coordination.

I’m comfortable seeking out new business opportunities, making cold calls, and selling potential clients on the advantages of Bloom Sales products. I attend an average of 10 in-person meetings a week, and interacting with a lot of different personalities is what excites me the most. As a detail-oriented, tech-savvy professional, I have advanced knowledge of Excel and data analysis.

I would love to learn more about your sales strategy for the second semester and discuss how my experience in business administration and client-facing sales exposure would help Bloom Sales achieve its goals. Thank you for your consideration.

Extra cover letter examples

• Pain point cover letter example
• Recent graduate cover letter example
• Stay-at-home parent returning to work cover letter example
• Sales cover letter example
• Email marketing manager cover letter example
• No job description or position cover letter example (a.k.a., a letter of intent or interest)
• Buzzfeed-style cover letter example
• Creative cover letter example (from the point-of-view of a dog)

Bonus cover letter tips to give you an edge over the competition

As you write your cover letter, here are a few more tips to consider to help you stand out from the stack of applicants:

• Keep it short and sweet: There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. (Check out these tips for cutting down your cover letter .)
• Never apologize for your missing experience: When you don’t meet all of the job requirements, it’s tempting to use lines like, “Despite my limited experience as a manager…” or “While I may not have direct experience in marketing…” But why apologize ? Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
• Strike the right tone: You want to find a balance between being excessively formal in your writing—which can make you come off as stiff or insincere—and being too conversational. Let your personality shine through, for sure, but also keep in mind that a cover letter shouldn’t sound like a text to an old friend.
• Consider writing in the company’s “voice:” Cover letters are a great way to show that you understand the environment and culture of the company and industry. Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror—especially if writing skills are a core part of the job.
• Go easy on the enthusiasm: We can’t tell you how many cover letters we’ve seen from people who are “absolutely thrilled for the opportunity” or “very excitedly applying!” Yes, you want to show personality, creativity, and excitement. But downplay the adverbs a bit, and keep the level of enthusiasm for the opportunity genuine and believable.

The bottom line with cover letters is this: They matter, much more than the naysayers will have you believe. If you nail yours, you could easily go from the “maybe” pile straight to “Oh, hell yes.”

Cover letter FAQs (a.k.a., everything else you need to know about cover letters)

• Are cover letters still necessary?
• Do I have to write a cover letter if it’s optional?
• Can I skip the cover letter for a tech job?
• What does it mean to write a cover letter for a resume?
• How can I write a simple cover letter in 30 minutes?
• How can I show personality in my cover letter?
• What should I name my cover letter file?
• Is a letter of intent different from a cover letter?
• Is a letter of interest different from a cover letter?

Regina Borsellino , Jenny Foss , and Amanda Cardoso contributed writing, reporting, and/or advice to this article.

Home / Cover Letter Examples / Video Editor Cover Letter Sample

Video Editor Cover Letter Example and Advice from HR Pros

Now that you have your video editor resume ready , it’s time to work on your cover letter. A cover letter serves as an introduction to your resume, highlights its most important points and shows your potential new employer your passion and motivation for working in video editing.

Why should you add a cover letter to your application?

In most applications, adding a cover letter to your resume will work to your benefit. In fact, hiring managers recommend always pairing your resume with a cover letter, even though it gives them more material to go through.

A cover letter gives your employer a better understanding of who you are, a clearer vision of your goals and an insight into your personality. As a video editor, a cover letter gives you the opportunity to show your creative side, talk about the passion you have for videography and what goals you want to pursue.

Unfortunately, it’s very hard to let your personality come through on a one-page resume. Resumes tend to be dry, factual and focused on what you can do. Cover letters, on the other hand, are a great place to talk about why you want to do what you do, what drives you creatively and more. Don’t miss out on this powerful opportunity to show your employer who you are beyond the numbers on your resume.

Video Editor cover letter sample

First, let’s take a quick look at a sample cover letter for a video editing position. We will then go over the structure of the letter step by step to give you an idea how to format your application.

What sections should your cover letter include?

A cover letter should be more personal than a resume. So, you will have way more flexibility on how to structure it. However, it’s still best if it includes the following essentials:

Introduction

• Call to action

Let’s go over each of these sections in a bit more detail.

Cover letter header

The header of your cover letter is the part with your contact information. You can keep it short and simple and just include your name, professional credentials (if applicable), phone number and email. Or, you can use this as an opportunity to add a bit more information about yourself and pique the hiring manager’s curiosity.

If so, you can add a link to your professional social media: LinkedIn account, Facebook page, YouTube, professional website, a space with your video portfolio and so on. Before you do this, however, ensure that your professional social media are updated and present a clear picture of you that can impress your potential new employer.

Steven Meagal

San Diego, California

214-411-7654

[email protected]

YouTube: stevenmeagaledits

Cover letter greeting

After your contact details, add a greeting. It’s best to address the hiring manager by name — if you know it. This will add a personal touch to the application and may help you set off on a good note with your potential employer.

If you don’t know the name of the person who will be reading your application, there may be a way to find it out. Try the following:

• Check the web page of the media company you are applying to work at and see if you can learn who is in charge of the hiring process.
• Take a look at the company’s social media pages. Sometimes, there may be additional information there about who works at the company.
• LinkedIn can be a good resource too. You can often see a list of the company’s employees here — search for the hiring manager, chief video editor, etc.

If none of the above has worked and you still haven’t found the name of the person who will be looking at your application, you may need to use a general greeting. In this case, we suggest going with something like “Dear Hiring Manager”. It may be best to avoid the phrases like “To Whom It May Concern”, as they may come off as old-fashioned and impersonal.

The introduction of your cover letter is an elevator pitch to your potential future employer. Don’t waste any time on generalities here. Instead, you should jump right in with your highest qualifications and key talents. The introduction of your cover letter may also touch on the motivation behind your application, why you want to work for this specific company or on this specific project — and so on.

The rest of your cover letter as well as your resume will be backing up your introduction with factual data — showing the hiring manager how you can be an asset to the team.

Cover letter main body

The middle paragraphs of your cover letter should go into more detail about why you are the best for the job. This is the time to make your case and be specific about your past experiences and accomplishments.

You should emphasize the fact that you are well familiar with the job responsibilities of a video editor and what’s expected of you. Offer examples from your previous employment that prove your relevant abilities and skills.

Avoid abstract and general phrasing. On the contrary, you should be as specific as you can. Talk about your editing experience, the biggest projects you’ve worked on, how you developed your skills and more. It’s also good practice to refer to specific situations from your previous workplaces to illustrate your professional ability.

This is also a good place to talk about why you want this job and what you hope to accomplish in the new position. This part of your cover longer will be the longest — but try to keep to two to three paragraphs tops.

I started out as junior editor, which has allowed me to solidify my knowledge of editing basics as well as develop collaboration skills while interpreting client needs to other members of my team.

In my most recent position, I was in charge of a small editing team and was able to take lead on several big projects. I’ve also had the opportunity to take creative initiative and some of my works have earned state awards.

I am currently looking for a position as a video editor where I could have the creative freedom to hone my editing skills and become part of a proactive and challenge-driven team. This is why I believe that I would be a great fit for your company and your upcoming projects.

Call to action and sign-off in a cover letter

It’s best to end your cover letter with a call to action — hint that you are expecting a continuation to the discussion, a call, an email, an invitation to an interview, etc.

Phrasing a call to action may be tricky, but there are several proven ways to approach this:

• You can mention when you are ready to start in the new job and ask if this timing works for your employer.
• You can ask about the next step in the application process: should you wait for a response, will there be an interview, is there any additional information you should provide, etc.
• Finally, don’t forget to thank the hiring manager for taking the time to review your application.

In your sign-off, you can repeat your contact details: your phone number and email.

Extra tips for writing a cover letter

Here are a few more things to take into account when writing your video editor cover letter:

• Most hiring managers agree that your cover letter should be just about a page long — or less. This is why you shouldn’t include generalities, abstract information or space fillers. In fact, it’s best if your cover letter is shorter rather than longer — provided it gets the right message across.
• Try not to make your cover letter into a copy of your video editing resume. Use it as an opportunity to tell the hiring manager more about you and highlight your most important skills.
• Be specific. Make your cover letter stand out with examples from your previous work, numbers, mention keywords from the job description — and more.
• One of the most important things about writing a good cover letter to the position you are applying for. Re-using the same cover letter for multiple positions may sound like a good way to save time — but it’s actually counter-productive. The main purpose of your cover letter is to show the employer that you are interested in the job they have to offer and that you are the best candidate for this specific job. This is why it’s essential that you do your best that both your resume and cover letter are tailored for the job you are applying for.

Learn more about writing applications for creative professions in our post on Video Editor Resume Sample and Tips from HR Pros .

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How to Decode Cover Letters and Hire Top Talent

June 23, 2024

Content Writer

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Hiring top talent can be a bit like speed dating—you are trying to really get to know a person and determine whether they’d be a good fit in a short period of time. Cover letters are one of your first impressions of a potential hire, but it can take some digging to “decode” the information they contain. Below, we will discuss the use of artificial intelligence (AI) in candidate cover letters and what you should look for in a cover letter—both hidden gems and red flags.

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Table of Contents

Should i worry about ai-generated cover letters.

If you performed an online search for the term “cover letter,” many of the top search results would be AI cover letter generators. Are you worried about candidates using ChatGPT to write a cover letter ? If so, rest assured that they are often easy to recognize. How?

Life Hacker reports on the finesse that AI cover letters are missing: the technology can only reiterate what you’ve fed it from a resume. The result is that AI cover letters are often redundant restatements of what the resume includes.

On the other hand, AI text generators occasionally “hallucinate,” creating false information. Hopefully, candidates using AI have proofread their cover letters and eliminated this, but if something doesn’t sound reasonable, don’t hesitate to ask for clarification.

Why do candidates turn to AI instead of writing their own cover letters? The reasons can be complex and varied. Some have spent months applying to many jobs, and they’re simply burned out on writing one tailored cover letter after another. Others may lack confidence in their writing skills. Skill others may be juggling other responsibilities and have turned to AI to save time. A small minority may feel like their cover letters don’t matter, and thus decline to put adequate effort into it.

The bottom line is that you shouldn’t write off a qualified candidate just because they chose to generate a cover letter using AI. But you should also require them to demonstrate their skills before making them an offer—especially if written communication skills are a must for the position.

What to Look for in Candidate Cover Letters

Whether or not a potential hire has utilized AI in the creation of their cover letters, there are a few things you should look for . You may even use AI-powered tools to sift through many candidates for a good fit. 

Finding the Ideal Fit

If your company posts job openings online, as most businesses today do, you may receive hundreds or even thousands of applications for a single position. And if you have dozens of open positions at once—you can see how the workload of the hiring manager or human resources department could expand exponentially.

Many companies turn to recruitment automation software as a solution. Often called applicant tracking systems (ATS), this software can search cover letters and resumes for pre-programmed keywords, such as skills, years of experience, or educational requirements. It then returns a shortlist of applicants who best meet these requirements.

After the ATS has done its job, it is time for human eyes to do what AI cannot. Consider the following tips for finding “hidden gems” among your applicants, uncovering red flags, and disregarding false alarms.

Mine for Hidden Gems

The cover letter is a place for elaborating on the brief statements made in the resume. Candidates can use this document to draw connections between their past experiences and the position they are applying to. But these may not always be stated obviously. Read between the lines in search of the following hidden gems.

Genuine alignment with company values . Does your company display strong values? Do you have a bent toward sustainability or specific social issues? Are innovation, diversity, leadership, or honesty front of mind?

You will no doubt look for candidates whose values align closely with those of the company culture. Many candidates may state in their cover letter that they appreciate or reflect those values, but how can you be sure it’s more than ingenuous flattery?

First, look for indications that the candidate really understands the company’s values and that they are not just parroting what they found on the company website. Then, pick out examples they’ve given of sharing those values. Have they worked on personal projects or with other groups who support those values?

Enthusiasm and resourcefulness . “Listen” for the applicant’s voice in their cover letter. Try to discern their personality and enthusiasm for the position. Why do they want the job? What motivates them? An enthusiastic employee will likely be more content and productive.

Additionally, look for evidence of self-motivation and resourcefulness. This can include continuing education, personal projects, volunteering, or other activities that demonstrate the candidate’s desire to continue learning and to do more than the bare minimum.

Diamonds in the rough . You may not find the “perfect” candidate, especially for a highly specialized role. But you may find applicants that are like uncut diamonds—they need some training and guidance, but they have a foundation that could be built on. Consider hiring a motivated candidate who has some but not all of the skills needed, offering training or additional schooling as part of the onboarding process.

Red Flags to Be Wary of—And Those to Disregard

Above, we compared searching for a new hire to dating. While dating, there are no doubt “red flags” that indicate you wouldn’t get along well with this person—you wouldn’t want to marry them. Likewise, there are red flags you should look for that could signal future issues should the applicant become an employee.

In the cover letter, be wary of red flags such as the following:

• Instructions not followed. This can indicate that the individual does not follow instructions well or that they do not demonstrate good attention to detail.
• Major typographical errors . A cover letter that is replete with spelling, grammar, and punctuation errors, or that is formatted poorly to the point of being unreadable can indicate that the candidate lacks basic computer skills, as a program like Grammarly would easily clear up such errors. It can also suggest a lack of attention to detail or a haphazard attitude toward tasks.
• Use of slang or unprofessional speech. If they included it in a professional document, they would no doubt speak this way in person. If it doesn’t fit with your company’s values, consider it a red flag.

“Details create the big picture” Sanford I. Weill

There are also several traditional “red flags” that you probably shouldn’t worry about. These include:

• Employment gaps. It was once a rule of thumb that long employment gaps indicated unreliability. Since the COVID-19 pandemic, however, this thinking has become obsolete. In addition to pandemic-related gaps, some people may take time to raise a family, care for sick family members, travel, write a book, go back to school, or care for their own mental or physical health. Rather than dismiss candidates with career gaps, try to discover what unique skills or abilities these sabbaticals may have entailed.
• Past criminal records . While the cover letter is not likely to report imprisonment directly, it may note an employment gap. Historically, most businesses have shied away from giving formerly incarcerated individuals a second chance. Doing so, however, may entitle the employer to certain tax credits. Business Insider reports that employees with a criminal record are fractionally more productive than those with a clean record, a motivation possibly linked with the difficulty of finding a job. Finally, Greater Boston Legal Services states that “no studies show that hiring workers with criminal records contributes to increased crime, violence, theft, or dishonesty in the workplace.”
• Lack of career growth . Some sources still recommend avoiding candidates who don’t display career development from entry-level roles to positions of more responsibility. This makes sense if you are hiring for a leadership role, but could otherwise cause you to overlook talent. There are many personal, environmental, and professional reasons why an employee might decline promotions or stay in the same position without outwardly observable advancement.

If any of your top candidates present these former red flags, talk to them about it during the interview process. You may find that employment gaps and other issues have simple explanations and do not present a problem.

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Key Takeaways

When considering cover letters, look for unique, tailored documents that offer insight into the candidate’s personality and motivation. You can use software to look for necessary skills but don’t forget to dig further. Read between the lines to find out how well they align with company values and how excited they are about the position and the company mission. Don’t overlook candidates who have a firm foundation but may need a little extra training to get them up to speed.

Some cover letter red flags, such as not following the directions or leaving lots of typos, can suggest future difficulties, but don’t let outdated red flag biases color your opinion of candidates with career gaps, criminal records, or a seeming lack of career growth.

Frequently Asked Questions (FAQs) About Cover Letters

What is the purpose of a cover letter?

Cover letters serve as the first point of contact between a job applicant and a potential employer. Cover letters are more narrative than resumes alone—they should build on the content of the resume, offering insights about the candidate’s unique qualifications and motivations. They should also briefly address potential issues like career gaps or the lack of a certain qualification.

Should I require a cover letter?

You may decide not to require a cover letter for straightforward or entry-level positions if the candidates’ ability to perform the necessary tasks can be determined from the resume alone. However, cover letters can provide more nuanced information when you’re building a team or looking for a fit for a specific company culture.

Should I dismiss applications that don’t include a cover letter?

If your application instructions require a cover letter and it is omitted then, yes, you should dismiss applications that don’t include one. Ignoring the request for the cover letter can indicate the candidate has difficulty following directions. However, if your instructions did not require it, applications should not be dismissed without some consideration. 

Should I dismiss AI-generated cover letters?

Some companies do not accept AI-generated application documents. If this is your preference, state it explicitly in the application instructions. Software is available that can be used to identify AI-generated content. Keep in mind, however, that such software is not foolproof.

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