subway franchise business plan sample

Subway Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their Subway companies.

If you’re unfamiliar with creating a Subway business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a Subway business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Subway Business Plan?

A business plan provides a snapshot of your Subway business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Subway Franchise

If you’re looking to start a Subway business or grow your existing Subway company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your Subway business to improve your chances of success. Your Subway business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Subway Businesses

With regard to funding, the main sources of funding for a Subway business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for Subway companies.

Finish Your Business Plan Today!

How to write a business plan for a subway business.

If you want to start a Subway business or expand your current Subway business, you need a business plan. The guide below details the necessary information for how to write each essential component of your Subway business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of Subway business you are running and the status. For example, are you a startup, do you have a Subway business that you would like to grow, or are you operating a chain of Subway locations?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the Subway industry.
• Discuss the type of Subway business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of Subway business you are operating.

For example, you might specialize in one of the following types of Subway businesses:

• Traditional Subway Business: In this type of Subway business, you will serve customers in a retail operation, offering menu items from the Subway corporate headquarters to serve public customers.
• Non-Traditional Subway Business: If you are opening a non-traditional Subway business, your location will determine the food choices offered and layout of your restaurant. Such locations are found in hospitals, specialty restaurants within a larger restaurant, those in airport locations and others in sports arena locations.
• Subway Express: This type of Subway business is focused on customers who have a limited amount of time. Menu items are limited to fast, favorite items and pricing is based on basic menu fare without customized ingredients. Found in convenience stores and pocket retail shops, these businesses are smaller than traditional, but typically serve high-volumes of fast food.

In addition to explaining the type of Subway business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the amount of revenue during the past six months, opening a second Subway store location, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the Subway industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the Subway industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your Subway business plan:

• How big is the Subway industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your Subway business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your Subway business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, corporations, civic organizations and event/venue organizers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of Subway business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regard to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other Subway businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes grocery stores, specialty fast food outlets, and traditional dining rooms.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of fast food business are they?
• What is their pricing (premium, low, etc.)?
• What sets their business apart from others?
• What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And, don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for high-volume customers?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a Subway business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of Subway company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide Subway fare to college-aged students on a large scale promotional basis?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your Subway company. Document where your company is situated and mention how the site will impact your success. For example, is your Subway business located in a busy retail district, a business district, or a standalone building? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your Subway marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute direct mail pieces to your target audience
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) with target keywords on your website

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your Subway business, including answering calls, planning and stocking Subway items, paying invoices, contacting customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 100th Subway sandwich, or when you hope to reach $X in revenue. It could also be when you expect to expand your Subway business to a second or third location.

Management Team

To demonstrate your Subway business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing Subway businesses. If so, highlight this experience and expertise. But, also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a Subway business or successfully running a Subway restaurant in a commercial building.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 50 customers per day, and/or offer special Subway sales online? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your Subway business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit, but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a Subway business:

• Cost of inventory and related packaging
• Cost of furnishings or accessories
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, office supplies and equipment

Attach your full financial projections in the appendix of your plan, along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of friends and associates who are already lined up to buy Subway from your business.

Writing a business plan for your Subway business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the Subway industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful Subway business.

Subway Business Plan FAQs

What is the easiest way to complete my subway business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your subway business plan.

How Do You Start a Subway Business?

Starting a Subway business is easy with these 14 steps:

• Choose the Name for Your Subway Business
• Create Your Subway Business Plan
• Choose the Legal Structure for Your Subway Business
• Secure Startup Funding for Your Subway Business (If Needed)
• Secure a Location for Your Business
• Register Your Subway Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Subway Business
• Buy or Lease the Right Subway Business Equipment
• Develop Your Subway Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Subway Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

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OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan writers can create your business plan for you.

Sample Subway Franchise Business Plan

• March 12, 2023

Do you need help starting a subway franchise? If YES, here is a sample subway Business Plan.

Subway restaurant is one of the largest restaurant chains in the world. To own this franchise, you need to have a business plan ready. This Subway franchise business plan example is provided for this purpose.

Do you know what it takes to start a Subway sandwich shop? How much does a Subway owner make a year? Subway is a top eatery in the food industry that has been franchising for many years. Though it reached the peak of success in the food business in record time, Subway continues to have increased demand and is expanding faster than ever before.

SUBWAY FRANCHISE BUSINESS PLAN SAMPLE

If you are an entrepreneur with a good eye for lucrative business and a desire to play in the food industry, owning a franchise with Subway is the best thing to do.

This article serves as a guide to buying and running a Subway franchise, so read further with rapt attention to know and understand the company and its system of doing business and see how well you can fit in.

You should know about the organization you want to start a business with, so let me introduce the company before I go into the business model of the Subway franchise.

About Subway Franchise

It all started in 1965 when a young man went to a family friend to solicit college funds. The founder of Subway, Fred DeLuca, got the money he asked for, but his benefactor, Dr. Peter Buck, gave him $1,000 on the condition that he opens a sandwich shop.

This led to the birth of Subway, as both men became business partners, but the name was not always Subway; it started as Pete’s Super Submarines, which was replaced by Subway in 1974.

The first shop was opened in Bridgeport, Connecticut, and about nine years after the first opening, they had managed to open 16 other branches all over the state of Connecticut. This progress looked slow to the founders, who decided to start offering franchising opportunities to boost the expansion of the business.

Since the first franchising unit was opened in Wallingford in 1974, Subway started to experience a rapid expansion. As of 2013, this business opened more than 50 new franchising units weekly!

With global recognition as a nutritious substitute to the traditional fast foods we have around, Subway continues to feed customers with the improvement of their health in mind.

A Subway menu contains breakfast, salads, all sandwiches, guest subs, kids pack, side drinks, and extras. Platters are also available for all kinds of occasions with any size of the crowd.

Currently, over 44,000 Subway franchises are scattered all over 111 different countries worldwide.

These are the vital things you need to know about the Subway franchise;

• First, you do not need any previous experience with business owners to start a franchise with Subway, but good leadership skills and business management are an added advantage.
• Even if this is a food business, you don’t need to be a cook because the Subway manual clearly states that there is no cooking or grills.
• Being a Subway franchisee means you will pay an ongoing royalty fee of 8% and an Ad royalty fee of 4.5%.
• You are allowed to have absentee ownership.
• You will need eight to twelve employees to run your Subway franchise.
• You can build your restaurant by using your contractor or letting Subway recommend one.
• You can choose to sell your restaurant any time you feel like it; the company has to approve the buyer.
• You will have proper training and support before you launch your business, and even after you start, there will be periodic training for you and your staff.
• Lending services are available for you in case you need them.
• Subway does not explicitly publish any earning claims for its franchisees. You can refer to the Franchise Disclosure Document (FDD) for more information.

Starting your Subway Franchising Business

How much does it cost to own a subway? To start your Subway franchise;

• You must have a net worth ranging from $80,000 to $310,000, along with other financial requirements.
• You will need liquid cash ranging from $30,000 to $90,000.
• You will make an initial investment of $147,050.

These are the steps to acquiring and running your Subway business;

How do I become a subway franchisee?

• Attend the free seminar organized by the company and meet Subway representatives.
• Fill out the franchise application form on this website https://subapps1.subway.com/AdditionalInfoApp/index.aspx.
• You will pay a franchise fee of $15,000. It is a one-time payment that will give you the right to use the Subway trademark and brand name anywhere in the world.
• Sign the Subway franchise terms of agreement and renewal, which seals your 20 years contract that can be renewed on expiration with the company.
• Attend the two weeks Subway training course where they groom you and your staff on basic management skills and the Subway system of doing business.
• Secure a location for your business. Subway will provide you with a list of approved sites during your qualifying process.
• Purchase food for your restaurant by ordering from a Subway-approved vendor.
• Launch your business

Subway is headquartered at 325 Sub Wy. Milford, CT 06461, and the present Chief Executive Officer is Suzanne Greco.

SUBWAY FRANCHISE BUSINESS PLAN EXAMPLE

Using this sample business plan, you have a template to work with. We have covered some of the most overlooked areas by newbie entrepreneurs. Now you have the opportunity to put together a plan that captures the vital aspects of doing business.

Let’s get into the nitty gritty without further ado;

• Executive Summary

Subway Restaurant is a franchise opportunity that seeks to replicate the franchisor’s successes. We are a dynamic team driven by a desire to run a highly efficient business model. We are located in Baton rouge, LA.

Our products and services will consist of those allowed by the franchisor.

Some of these will include the franchisor’s signature product, the submarine sandwich, also known as subs. Others are donuts, muffins, cookies, paninis, salads, and wraps.

Our business will be located in the heart of Baton Rouge’s central business district. This location is strategic and presents us with an opportunity to grow and expand rapidly.

• Our Products

All Subway Restaurant’s products and services are of the highest quality. We seek to continue this tradition of excellence by making these products available to all our esteemed customers. These products include submarine sandwiches, known as Subs, salads and wraps, paninis, cookies, muffins, and donuts. These will be prepared with specially formulated spices in a hygienic environment.

• Vision Statement

We will not only continue in the franchisor’s tradition of excellence but will follow a growth model that will result in the opening of multiple units. Because we are expansion-driven, our sights will be set on identifying opportunities from the onset. This will allow us to implement strategies to establish more franchise units quickly; this will be done with the complete guidance of the franchise owners.

• Mission Statement

Our mission at Subway Restaurant is to offer our clients delicious meals in a cozy and comfortable environment. We also seek to become one of the most productive and competitive Subway franchises.

• SWOT Analysis

For meaningful growth to be achieved, a SWOT Analysis of our business operations has been conducted. This has allowed us to identify key areas important to achieving our set targets. The following are our findings;

The experience of our workforce is of great importance to us. This is coupled with our strategic location. This location is easily accessible from all directions of the city. This busy location enhances our potential for profitability.

Our firm commitment to growth also counts among our strengths. Every member of our team is driven by this single determination to succeed.

Our weakness can be attributed to the availability of substantial funding. We would have loved to start on a larger scale. The consolation is that we will gradually expand with the right approach and determination, no matter our current size.

• Opportunities

With a Subway franchise, opportunities are never in short supply. We are taking full advantage of these opportunities to establish a thriving business that will help us achieve three objectives; increase sales and profits, create employment opportunities and satisfy our clients.

Threats faced by our business include the risks posed by a troubled economy or a recession and stiff competition from an oversaturated industry. The former cannot be readily predicted, but there is a chance it could happen anytime.

• Target Market

A lot of people love to eat out. This is the primary reason restaurants are still relevant. We have a diverse target market: families, single men and women, tourists, teenagers, corporate executives, and lovers. Others include families and the young. These segments of society regularly patronize restaurants.

Our services and products will be targeted at them to help us build a dedicated group of clientele.

• Sales Projections

With the vast market at our disposal comes the opportunity to grow our client base. To achieve a level of sales sufficient enough to help us realize our growth potential, we have come up with a 3-year projected sales as seen below;

• First Financial Year.             $390,000.00
• Second Financial Year.        $560,000.00
• Third Financial Year.            $800,000.00
• Marketing and Sales

Marketing is essential to us. We seek to adopt the most effective strategies. These have a direct bearing on sales. We will assume the internet as a tool to promote our restaurant. This will be through creating a user-friendly website revealing every service we provide. Social media marketing will also be adopted.

We will also have a referral program where customers will accumulate points that can be redeemed for our products. Paid ads will run on TV and radio stations in addition to the distribution of handbills.

• Competitive Advantage

Other businesses offer similar services. However, what sets us apart from the pack is our brand. Subway is a reputable brand with both domestic and international appeal. We will use this advantage to set up a restaurant business to consolidate its previous successes.

This Subway restaurant business plan sample has provided essential information you can work with to draft your unique plan.

While using this as a template, you can use information obtained from your feasibility study to write a plan that will benefit the growth and stability of your business.

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Subway – Franchise Business Plan

Founded in 1965, Subway is a privately owned fast-food chain that primarily sells sub sandwiches, as well as salads and other food items. All Subway restaurants are franchised and the company only employs a small head office staff. Currently, Subway has more than 40,000 restaurants operating in 102 different countries. In the U.S. alone, the company serves nearly 2,800 sandwiches every 60 seconds. This restaurant has traditionally grown through its flexible franchise model and surpassed McDonald’s as the number one fast-food restaurant in the U.S. in terms of store numbers.

Subway franchisees can choose from a variety of traditional and non-traditional locations. Compared to other fast-food chains, Subway allows franchisees to open a very small or a large restaurant from 160 to 2,700 square feet. The restaurants can be with or without seats, in a mall, a hospital, a university, as a drive-thru, or as a free-standing restaurant. It is the franchisees’ responsibility to find the location of the restaurant. Joorney Business Plans offers a comprehensive location-based market analysis to meet the various needs of Subway franchisees.

The initial investment for establishing this franchise business ranges from $89,550 to $328,700, depending on the size, construction costs, and the equipment needed. The Subway restaurant business can be started with a minimum equipment investment depending on the restaurant’s size.

The Subway license is purchased for a one-time fee of $15,000. The license entitles franchisees to carry the trademark, to open up a Subway restaurant, and to have unlimited access to everything there is to know about the Subway brand. Once the restaurant has opened, franchisees pay 8% of the net sales as a royalty fee. In addition, 4.5% of net sales go into the national marketing budget. Joorney Business Plan writers have extensive experience in developing long-term financial projections for Subway restaurants.

The aim of the marketing campaigns is to drive profitable sales for Subway franchisees. Franchisees actively participate in the running of the franchisee advertising fund and receive help to conduct local marketing activities. Over the past decade, it has significantly boosted its marketing campaigns and has been at the forefront of advertising toward a healthier demographic. Subway constantly works on creating new products, optimizing processes, and developing new decors. Joorney Business Plans writes marketing strategies that are in line with the franchise agreement .

Financial Assistance

The franchisor offers an equipment leasing program to most franchisees in the U.S. Subway deems the equipment lease to be a true lease and not a financing lease. Equipment leases are written for the term of five years. The franchisor also offers to finance $10,000 of the initial franchise fee under its minority loan program for qualified franchisees purchasing their first franchise at the full $15,000 franchise fee.

In addition, Subway may loan money to franchisees in connection with a Subway restaurant. The terms and purposes of these loans are negotiable. The franchisor may change or eliminate these loan programs and equipment leasing programs without any prior notice to franchisees. Joorney Business Plan writers can develop in-depth, long-term financial projections in line with the leasing or loan agreements with the franchisor.

All Subway franchisees have the advantage of a well-proven system that has been working for over 50 years. Due to the popularity of the products, the Subway system is a welcoming opportunity for a successful future.

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Subway Franchise Business Plan

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SELECTED: · BUSINESS PLAN GUIDE ·

• · BUSINESS PLAN GUIDE ·

Resources On Subway Franchisee

• Financial Model
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model

Marketing Plan

• Bundle Business Plan & Fin Model
• Description
• Additional Information

Executive Summary

Products & services, market analysis.

• Management Plan
• Financial Plan

The proposed Subway franchise will provide a solution to the problem of a lack of quality fast-casual dining options in our locality. By offering fresh, customizable sandwiches and salads made with quality ingredients, customers will have access to healthier meal options that meet their dietary needs and preferences. Our customer-centric approach and highly trained staff will ensure exceptional customer service, creating a positive dining experience for everyone who visits our location. We will also provide a variety of sides and drinks to complement our primary product, further increasing customer satisfaction and loyalty. By providing this high-quality solution, we aim to become the preferred fast-casual dining option in our locality and contribute to the success of the larger Subway franchise ecosystem.

Target Market

The target market for our Subway franchise in Dallas, Texas will be individuals looking for healthy, fresh, and customizable fast-casual dining options. Our ideal customers are health-conscious individuals with busy schedules who want to make quick, but informed decisions about their food choices. We will focus on providing a wide range of options to cater to different dietary lifestyles and food preferences.

Our location is strategically situated near offices, schools, and residential areas to target individuals frequently visiting the vicinity. We will also run targeted local marketing campaigns through social media, local publications, and events to reach our target audience and build relationships with existing customers.

Based on market research, we anticipate that our primary target market will be millennials and young professionals aged 18-35, who value quality, convenience, and affordability in their dining experiences. Additionally, we will also target families and groups who want to enjoy a meal together in a casual, welcoming environment.

Our aim is to create a loyal customer base and provide them with an excellent dining experience while delivering value for their money. By targeting this defined customer base, we believe that we can successfully establish ourselves as the top fast-casual dining option in the locality.

Competition

The fast-casual restaurant industry in Dallas, Texas is highly competitive, with numerous alternatives and substitutes available in the market. The primary competitors of our Subway franchise are other sandwich and salad providers that cater to a similar customer base. Some of the popular alternatives include Jimmy John's, Firehouse Subs, and Potbelly Sandwich Shop.

Our franchise aims to differentiate itself by offering superior customer service and fresh, healthy ingredients that appeal to health-conscious customers. We will also leverage the Subway brand's recognition to build a strong local following through targeted marketing efforts. By focusing on quality and consistency, we believe we can successfully compete in this market and achieve our business goals.

Financial Summary

Here are key highlights of the financial plan for our Subway franchisee business:

• Total investment required: $300,000
• Startup costs include franchise fee, equipment and furniture, initial inventory, advertising and marketing expenses, and staff hiring and training.
• Projected monthly sales: $40,000
• Operating expenses per month: $28,000
• Projected monthly net profit: $12,000
• Break-even point: 16 months
• We plan to secure funding from personal savings, bank loans, and investors to cover the startup costs.

Based on our financial projections, we believe that our Subway franchise will be profitable within 16 months of operation. Our monthly sales are projected to be in line with industry standards for a fast-casual restaurant in this market. Our operating expenses are well-managed, and we are confident that we can maintain consistent food quality, manage inventory efficiently, and optimize sales and marketing efforts for maximum profitability. We believe that our focus on customer satisfaction, quality ingredients, and local marketing efforts will enable us to build a successful business that contributes positively to the larger Subway franchise ecosystem.

Funding Requirements

Our proposed Subway franchise requires a total investment of $300,000 to cover the startup costs, which include the following:

• Franchise fee: $20,000
• Equipment and furniture: $150,000
• Initial inventory: $20,000
• Advertising and marketing expenses: $10,000
• Hiring and training staff: $50,000
• Rent and decorating expenses: $50,000

These funds will be raised from various sources, including personal savings, bank loans, and investors. The amount of funding required will be used in our pitch to secure financial support from interested investors.

Milestones and Traction

In order to achieve our business goals, we have identified specific milestones that we plan to hit. These milestones will help guide our progress and keep us on track towards success. Below is a roadmap table that outlines where we currently are and the specific milestones we plan to hit:

As we hit each of these milestones, we will track our progress and adjust our strategy as necessary to ensure that we are moving towards our goal of becoming the preferred fast-casual dining option in our locality.

Problem Worth Solving

Many customers struggle to find fast-casual dining options that offer healthy and fresh meals, particularly when it comes to sandwich or salad options. In a world where fast food dominates, it can be challenging to find a meal that is customizable, flavorful, and still healthy. That is where our Subway franchisee comes in, aiming to provide a solution to this problem by offering customizable, fresh, and healthy sandwiches and salads to our customers. With our menu offerings, customers can tailor their meals to their specific dietary or flavor preferences while still enjoying the convenience of fast-casual dining. By solving this problem, we believe we can attract a loyal customer base and contribute to the larger Subway franchise ecosystem.

Our Solution

Our proposed Subway franchise offers a thorough solution to the problem of finding healthy and customizable meals in our locality. Our primary product is sandwiches that customers can customize according to their preferences, using a variety of fresh and healthy ingredients. We also offer salads, with the option of customizable ingredients, that are equally fresh and nutritious.

To complement our menu, we also provide a variety of sides such as chips, cookies, and drinks. Our focus on quality ingredients and healthy choices will alleviate the concerns of our customer base about unhealthy eating options.

With our fast-casual dining environment, customers can enjoy their meals quickly and efficiently, making us the go-to option for busy individuals who still prioritize their health. By providing this convenient and healthy solution, our Subway franchisee is geared towards fulfilling the needs of our customers and contributing to their overall wellness.

Validation of Problem and Solution

Product overview.

At our Subway franchise, we specialize in fresh, customizable sandwiches and salads made with quality ingredients to provide our customers with a healthy and delicious meal. Our menu offers a variety of meats, vegetables, sauces, and toppings, giving our customers the flexibility to customize their meal according to their preferences.

Our delicious sandwiches and salads are perfect for anyone looking for a quick and satisfying meal. We offer a variety of healthy choices that cater to customers who are health-conscious. By providing fresh and healthy meals, we not only support the health and well-being of our customers, but also contribute to the larger foodservice industry's shift towards healthier and sustainable food options.

Our commitment to quality and freshness ensures that our customers receive a consistent experience every time they visit. By providing a product that is nutritious, customizable, and delicious, we aim to foster positive relationships with our customers and build a strong local brand in our community.

Our proposed Subway franchise will face competition from other fast-casual restaurants in the local area, such as Jimmy Johns, Jersey Mike's, and Firehouse Subs. However, our franchise will differentiate itself by offering fresh, customizable sandwiches and salads with a focus on healthy ingredients. Our menu will provide a variety of options, including vegetarian and low-fat choices, to cater to a broad customer base. By consistently delivering high-quality food and exceptional customer service, we will be able to build a loyal customer base and distinguish ourselves from our competitors.

Roadmap - Products & Services

Here is a brief overview of the steps we have taken so far and our plans to establish and grow our Subway franchisee business:

Market Segmentation

As a Subway franchisee, it is important to understand the different groups of potential customers and their specific characteristics in order to market effectively. The following table outlines the potential market segments:

The health-conscious consumers segment is expected to be the largest and most profitable, as Subway's focus on fresh and healthy ingredients aligns with this group's values. However, it is important to appropriately target and cater to each segment in order to maximize market potential.

Target Market Segment Strategy

Our ideal customer segment is health-conscious individuals who want to enjoy fresh, customizable sandwiches and salads without sacrificing flavor. These customers prioritize quality ingredients and appreciate the ability to personalize their meals to their liking.

We will also target busy professionals and families who need a quick, convenient meal option. Our fast-casual dining environment will cater to their need for efficiency without compromising on the quality or taste of their food.

To reach these customer segments, we will focus on local marketing efforts that highlight our fresh ingredients, customizable options, and health-conscious offerings. We will also leverage the Subway franchise brand to appeal to customers who are already familiar with our menu and reputation for quality food. By targeting these specific segments, we aim to build a loyal customer base that values the Subway franchise experience and contributes to our long-term success.

Key Customers

The ideal customer for a Subway franchisee is health-conscious, on-the-go, and looking for a quick and customizable meal option. This includes busy professionals, students, and families who are looking for a healthier alternative to traditional fast food. By providing fresh, high-quality ingredients and a variety of options, Subway can appeal to a wide range of customers. Additionally, fostering relationships with local businesses, schools, and community groups can help expand your customer base and create loyal advocates for your business.

Future Markets

Based on the market analysis, there is a growing demand for healthy and customizable food options, which positions Subway franchisees to tap into this market trend. With a focus on using fresh ingredients, offering a variety of options, and providing a fast-casual dining experience, Subway franchisees are well-positioned to capture a growing share of the market. By leveraging local marketing efforts and the established Subway brand, franchisees can build a loyal customer base and expand their reach to new markets in the future.

As a Subway franchisee, it's essential to understand your local market and identify potential competitors. Below is a table of potential competitors in your area:

While there may be some overlap in the types of food offered, Subway's focus on fresh and healthy ingredients and customization sets it apart from the competition. By highlighting these unique selling points and offering competitive pricing, Subway franchisees can remain a top choice for customers in their local area.

Marketing and Sales Plan

Our marketing plan will focus on building brand awareness, driving foot traffic to our location, and encouraging repeat business. Our advertising strategy will include:

In addition to traditional advertising channels, we will also engage in community events and sponsorships. Our goal is to become a community hub where locals come to enjoy a delicious meal, connect with friends and family, and feel good about their food choices.

Location and Facilities

Our proposed Subway franchise location will be in Dallas, Texas, a bustling city with a high demand for quality fast-casual dining options. Our goal is to secure a location with high foot traffic and excellent visibility to attract potential customers. We are currently exploring several options, including commercial areas, malls, and food courts, that will provide the necessary space and infrastructure required to run our business.

It is important to note that the location of the franchise will impact the overall cost of operation. The cost of rent and utilities will be a significant consideration, and we will ensure that we select a location that balances the cost and expected revenue. We will also invest in the necessary equipment and furniture needed to run the business efficiently and provide a comfortable dining experience for our customers.

Equipment and Tools

Running a Subway franchisee requires a number of essential equipment and tools to ensure seamless kitchen operations and customer service. The following table outlines the required equipment or tools and the associated costs for purchasing or renting them:

As a Subway franchisee, investing in high-quality equipment and tools is crucial to delivering excellent customer service and ensuring repeat business. While the initial cost may seem steep, these investments will pay off in the long run, helping you to establish a reputable brand and attract a loyal customer base.

Management and Organization

Organizational structure.

At our Subway franchisee, we believe in a structured approach that allows us to effectively manage and operate our business. Our organizational structure is designed to ensure that every employee understands their role and responsibilities, and how they fit into the larger picture. Here's an overview of our structure:

Communication within our organization is key, and we strive to maintain an open and transparent flow of information between all levels. The General Manager holds regular meetings with the Assistant Manager and Shift Supervisors to discuss any issues or concerns, and every employee is encouraged to share their feedback and ideas for improvement.

Management Team

General Manager: This position will oversee the day-to-day operations of the restaurant and ensure that all staff members are properly trained and working together cohesively. They will also be responsible for managing inventory and maintaining food quality.

Marketing Manager: This position will be in charge of creating and implementing local marketing strategies that will draw customers to the restaurant. They will also be responsible for analyzing sales data and identifying areas for growth.

Human Resources Manager: This position will be responsible for hiring and training staff members, ensuring that all employees are meeting the high standards of the franchise, and addressing any human resources issues that may arise.

Management Team Gaps

As a Subway franchisee, it's important to have a strong management team that can effectively run the day-to-day operations of your business. Although you may have experience in certain areas, there may be gaps in your team's expertise or skill set. For instance, you may not have candidates ready to fill key positions such as marketing manager or HR manager.

It's important to identify these gaps early on and take steps to fill them. This may involve hiring new staff, outsourcing certain tasks to external contractors, or retraining existing staff to take on new responsibilities. By building a well-rounded management team that can effectively lead your business, you'll be better positioned for success in the highly competitive fast-casual restaurant industry.

Personnel Plan

In order to run your Subway franchisee business effectively, you will need a team of skilled and dedicated individuals who can help you maintain your operations and provide excellent customer service. The following table outlines the potential positions that you may need to fill:

By carefully selecting and training your personnel, you can create a strong and cohesive team that can help you achieve your business goals and succeed as a Subway franchisee.

Company History and Ownership

Our proposed Subway franchise in Dallas, Texas is owned by our client who has a passion for the food industry and has been involved in the restaurant business for over a decade. They possess extensive knowledge of the fast-casual dining sector and recognize the potential of the Subway franchise business model. As a result, they aim to leverage their experience and bring a new, exciting experience to the Dallas community.

The Subway franchise has a reputable history with over 44,000 locations worldwide and over 24,000 of those in the United States alone. With over five decades of experience in the food industry, the Subway brand has built a loyal customer base that appreciates quality ingredients and customizable options in a fast, friendly environment. Our client’s decision to invest in a Subway franchise has been driven by a desire to become a part of this established brand and provide a similar experience in their local area.

These milestones provide a detailed roadmap for achieving our business goals and objectives. With a clear timeline and designated responsible parties, we can manage and steer our business towards success.

Key Metrics

As a Subway franchisee, it's crucial to monitor key performance indicators (KPIs) to gauge the overall performance and health of your business. Some important metrics to track include:

• Sales revenue: This is the total amount of money generated from sandwich and salad sales, which plays a significant role in overall profitability.
• Customer traffic: The number of customers who visit your restaurant each day, which can be used to measure the effectiveness of marketing efforts and customer loyalty.
• Customer satisfaction: Regularly collecting feedback from customers helps identify areas for improvement and ensure that their needs are met.
• Food and labor costs: These expenses can impact cash flow and profitability, so it's essential to track and manage them effectively.
• Inventory levels: By keeping an eye on inventory, you can maintain adequate supplies while avoiding waste and spoilage.

By regularly monitoring and analyzing these metrics, you can identify trends and make informed decisions to improve the overall performance of your Subway franchise.

Financial Plan and Metrics

Financial plan and metrics: sales forecast.

The following table presents the projected sales for the next three years (2023, 2024, 2025) broken down by product categories:

The sales forecast has been calculated based on market analysis, population demographics, and Subway franchisee industry benchmarks. These figures are subject to change based on a range of factors, including local competition, seasonality, and economic conditions. However, we are confident that with efficient management and effective marketing efforts, our franchisee can reach and exceed these projections.

Starting a Subway franchisee requires an initial investment that covers franchise fees, equipment, inventory, lease, and other expenses. The following table shows the expected startup costs for opening a Subway franchise:

Once your Subway franchisee is up and running, you'll incur ongoing operational expenses to maintain your business, such as rent, utilities, payroll, and inventory replenishment. The following table shows the estimated monthly operational expenses:

Projected Profit and Loss

Our revenue projection for the first year (2023) is $500,000 with a COGS (Cost of Goods Sold) of $200,000, resulting in a gross margin of $300,000 and a gross margin percentage of 60%. We expect our expenses to be $200,000, including payroll, rent, utilities, and marketing expenses, leaving us with a projected profit of $100,000 and a profit percentage of 20%.

For the next two years, we expect to increase our revenue by 10% annually, resulting in revenue amounts of $550,000 in 2024 and $605,000 in 2025. Our COGS and expenses are expected to increase in proportion to our increasing revenue. By 2025, we expect to have a profit of $140,900 and a profit percentage of 23.3%.

Projected Cash Flow

Our financial plan includes a projected cash flow statement for the next three years. The table below shows our estimated cash inflow, outflow, net cash flow, and cumulative net cash flow for the years 2023, 2024, and 2025.

Our projections show a steady increase in cash inflow as our business gains traction in the local market. We also plan to manage our outflow efficiently to maintain a positive net cash flow. By the end of 2025, we expect to accumulate a net cash flow of $250,000, which will put us in a strong financial position for future growth and expansion.

Projected Balance Sheet

Here is the projected balance sheet statement for the next three years (2023, 2024, 2025) of our Subway franchisee business:

The balance sheet shows that our assets, liabilities, and equity will all increase over the next three years, reflecting our steady growth and profitability. We will maintain a healthy cash reserve to ensure that we can handle any unexpected expenses or emergencies. Our liabilities will consist mainly of accounts payable, salaries payable, and short-term loans, which we will manage carefully to avoid any cash flow issues. Our equity will continue to grow thanks to our owner's investment in the business. Overall, these projected financial metrics demonstrate a solid foundation for our business that will facilitate continued growth and success.

As a Subway franchisee, we recognize the importance of hiring skilled and motivated personnel to drive the success of our business. We plan to hire a team that reflects our commitment to quality, cleanliness, and customer service, with a focus on creating a welcoming and efficient dining experience for customers. This team will include:

• Store Manager: Responsible for overseeing daily operations, managing staff and inventory, and maintaining quality standards. Compensation will be based on experience and will include a mix of salary and performance-based bonuses.
• Sandwich Artists: Charged with providing personalized service to customers, preparing sandwiches and salads to order, and maintaining a clean and organized kitchen area. We will offer a competitive hourly wage and opportunities for advancement.
• Cashiers: Responsible for taking customer orders, processing payments, and maintaining an accurate cash register. We will offer a competitive hourly wage and opportunities for cross-training to other positions.

We recognize the importance of investing in our employees, and will provide ongoing training and development opportunities to ensure our team members are equipped with the skills and knowledge needed to deliver a high-quality experience to customers. Our personnel plan will be an integral part of our business operations, helping to build a strong and dedicated team that helps us achieve our goals and drive growth over the long term.

Use of Funds

The following table shows how funds will be used in our Subway franchisee business plan:

The funds raised from personal savings, bank loans, and investors will cover these expenses and allow us to execute our business plan successfully.

Exit Strategy

As a Subway franchisee, you should have a clear plan in place for eventually exiting the business when the time comes. Common exit strategies include acquisition, selling to another investor, passing the business along to a family member or trusted employee, or going public. It is important to consider factors such as your desired timeline for exiting, your financial goals, and your legacy as a business owner when deciding which exit strategy to pursue. Regardless of the chosen strategy, it is important to continually monitor and adjust the financial plan and metrics to ensure the business is on track for a successful exit.

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How to Write a Franchise Business Plan + Template

Elon Glucklich

8 min. read

Updated February 7, 2024

Free Download:  Sample Franchise Sandwich Shop Business Plan Template

Owning a franchise is an excellent way for business owners to gain instant brand recognition. 

By paying a franchise fee, you can own a fast-food restaurant like McDonald’s, Subway, or Kentucky Fried Chicken, a 7-Eleven convenience store, a gym chain, or even a hotel like a Marriott or Hilton. 

For franchises with fees between $25,000 and $100,000, recent research indicates that the 5-year business failure rate is about 5 percent , just one-tenth of the overall business failure rate. Put simply, you have a much higher chance of success opening a franchise than a traditional business.

But getting a proven brand name doesn’t guarantee success. You’ll need to ensure you understand the franchise’s business model and expectations. 

Plus, you need to determine if there’s a big enough market for your business to be successful, what potential customers expect from businesses like yours, and how many competitors you’ll face.

Fortunately, answering these questions are all part of writing a comprehensive business plan . Here are the steps to writing a franchise business plan that shows your business’s unique value—while answering critical financial and operational questions your franchisor or lender will want to know.

Ready to write your plan? Check out our selection of franchise business plan examples to inspire your own.

• Why you need a business plan for your franchise business

Writing a detailed business plan is crucial for two reasons. 

First , it demonstrates to the franchisor that you understand how their business operates. 

Since the company sets your prices , controls your product inventory, and will likely tell you what marketing tactics you can use—the business plan puts in writing that you understand how their rules and guidelines affect your business.

Second , the plan also organizes all of your expectations, assumptions, and research about your business into one document that serves as a roadmap for success:

• Business objectives
• Franchisor requirements
• Funding needs
• Financial goals
• Growth strategies

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How to write a business plan for your franchise 

1. understand your franchise business model.

Since the franchisor has already established the company’s business model, your business plan should focus on how you can adapt it to be successful in your chosen location .

Imagine you’re planning to open a fast food restaurant, chain hotel, or convenience store. How do these kinds of businesses operate successfully? Consider the business models of each:

Fast food restaurant: Standard menu, streamlined kitchen operations, marketing strategy leaning heavily on national advertising campaigns.

Hotel: Efficient room turnovers, maintaining cleanliness and amenities that the brand promises.

Convenience store: High foot traffic, quick inventory turnover, and flexible operating hours.

Each case presents different business dynamics – and considerations for your business plan. You should be able to show in your plan that you understand the revenue streams and direct costs of running this type of business, and what your customer acquisition costs might be.

2. Conduct a market and location analysis

Buying into a franchise gives you some marketing advantages. You have a widely recognized brand to attract customers, access to promotional materials, and maybe even some information about customer buying patterns from your franchisor.

But operating a franchise doesn’t take away the heavy lifting of market research . Each franchise has to consider local factors that could affect its profitability.

A good starting point is to conduct a SWOT analysis , documenting the strengths, weaknesses, opportunities, and threats facing your business. Here are some other key elements to consider:

Demographic study

• Employment status

Understanding the demographics of the people most likely to visit your business could help you set operating hours or decide who to target with promotions.

Competitor analysis

• Identify your competitors
• Compare your product or service offerings with theirs
• Compare price points
• Compare marketing strategies
• Define the competitive advantage of your business

Don’t just look at direct competitors that are similar to your franchise. If you’re opening a 24-hour 7-Eleven, you should also look at supermarkets, drugstores, or food delivery services in your area.

Geographic analysis

• Neighborhood characteristics
• Population trends

A chain restaurant in a busy downtown probably has different customers and peak times than the same restaurant in a shopping center near a residential area. So it’s essential to understand the characteristics of the neighborhood you’re operating in.

Consumer behavior patterns

• Technology use

Understand what drives consumers interested in your business to make the choices they do. This is where you will want to do online research and, ideally, go out and talk to potential customers.

Franchise-specific research

You should also answer questions about the competitive positioning of the franchise – and franchises as a whole – in your area.

• How do similar franchises perform in your area?
• What is the brand perception of the franchise you intend to start?
• Is there a large enough market in the area for your franchise?
• What non-franchise options are available? What are the advantages or disadvantages for customers who shop there instead?

Be sure to examine what potential customers discuss on social media platforms and online message boards like Reddit to understand what they expect from businesses like yours.

3. Highlight your unique value proposition within the franchise

Even though you’re buying into a proven business model , you’ll still face competition. Your business plan gives you a chance to put on paper what gives you a competitive advantage. 

In the case of a franchise business , your franchisor may be the most important stakeholder to read your business plan. So the plan is to show them you can run a successful business under their name.

Maybe the 7-Eleven convenience store you want to open is in a location with a lot of foot traffic and no larger grocery stores nearby. Or maybe your restaurant offers late-night delivery in an area with few alternatives. 

By outlining your unique value proposition in your business plan—you can align your individual strengths and market opportunities with your franchisor’s proven business model.

Backing up your unique value proposition with any data or information about customers will be especially important if you’re operating in a crowded market with lots of competition.

4. Do your own financial projections and scenarios

The franchisor may provide some guidance, but this is your business.

That means your business plan should include the same financial details and projections as if you were starting a business from scratch. Your financial plan should include:

Start-up costs : The initial investment required to get your franchise off the ground. This should include the franchise fee, the cost of equipment, initial inventory, license fees, and any expenses related to your location.

Ongoing fees and operational costs: These are costs that recur monthly or annually. They include fixed costs like franchise royalties, lease payments, and staff salaries, and variable costs like utilities, inventory, maintenance costs, and marketing expenses.

Revenue projections : Detail how much revenue you expect to bring in monthly. Forecast revenues out into the future, and don’t be afraid to make projections several years out. 

Remember, good financial forecasts are meant to be adjusted as real numbers come in, and comparing your projections with actuals over time can help you make better business decisions.

Break-even analysis : This is where you calculate how long it will take for your franchise unit to cover its initial investment and start making a profit. Knowing your break-even point is essential not just for you but also for lenders.

5. Create an operational plan

Even though the franchise provides the business model, you must ensure it runs smoothly daily. Your business plan should provide a clear operational plan that outlines :

Staffing needs 

You should be specific about the staffing level your business needs . You’ll need cashiers, cooks, and delivery drivers if you’re running a fast-food franchise. List the skills and experience needed for each role, and outline your plans for training new hires.

Inventory management

While a franchise agreement might take some of the pressure off of sourcing your inventory, it’s still your responsibility to develop processes for managing it. 

You’ll need to understand if there are seasonal trends in your business, how often various products are returned, how long an item can sit on your shelves, and a variety of other factors that affect how much of a product you should order and when you should order it.

Quality control

Since you’re operating under a franchise agreement, you must comply with the standards the franchisor sets out for operating their business. Detail the quality control procedures you’ll put in place to meet those standards. 

Also, take some time in the business plan to address how you’ll stay compliant with local, state, and federal laws and the franchise’s policies.

6. Review and adjust your business plan

The business plan for your franchise should not be a static document . Market conditions evolve, consumer demands change, and new competitors emerge. Additionally, Franchisors often update their business models, add new products, or change their marketing strategies.

You may also be expected to periodically share financial reports or general updates about your business with the franchisor. (LivePlan lets you create and share visually engaging, professional reports using information from your business plan.)

Either way, your plan should outline how you’ll account for market shifts or franchise changes in your operations. Just as important, you should make it a habit to review your business plan periodically – many business owners review their plans quarterly or even monthly, especially when starting out. 

That way, they can adapt the plan as their business evolves.

• Download your free sample business plan for a franchise business

If you need help getting your franchise business started, check out one of our free sample franchise business plans . You can download this document in Word form and customize it to get you started on your own business plan. 

It’s just one of 550+ sample business plans we’ve made available to download.

You can also review our step-by-step guide on how to write a business plan for a detailed look at how to write specific sections of a traditional business plan.

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

Table of Contents

• How to write a business plan for your franchise 

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Subway Franchise Business Plan – Starting a Small Sandwich shop

• Subway franchise ownership has continued to rise in popularity

Subway franchise ownership has continued to rise in popularity, and midway through 2024, new sandwich shops are opening up in small towns and larger cities all across America.

Wise offering a subway franchise business plan

• Wise Helps Subway entrepreneurs in starting a small sandwich shop
• Wise writing a subway franchise business plan with help of professional MBA writers

Wisebusinessplans is offering a subway franchise business plan and is in the process of factoring current market projections and regional consumer data to assist Subway franchise owners and other sandwich shop entrepreneurs in garnering a greater market share and more significant future earnings.

“Taking a little time to enjoy a custom-prepared sandwich, made with fresh ingredients, is always a pleasure, whether you are eating lunch alone or with a friend,” said Joseph Ferriolo, Director of Wisebusinessplans. “It is the quality of the ingredients that makes the sandwich worthwhile, and at Wise, we feel that the time and work effort we put into all the custom-crafted subway franchise business plan and services that we offer is also what makes them a quality choice for sandwich shop owners and entrepreneurs.”

Wise Helps Subway entrepreneurs in starting a small sandwich shop

Wisebusinessplans provides state-of-the-art subway franchise business plans for Subway entrepreneurs and sandwich shop businesses that are custom-crafted by MBA-qualified writers and designers.

All Wisebusinessplans are created and designed one at a time, for each particular client, to showcase and highlight the positive ideas and business details that will lead to a more prosperous business future. Wise also offers restaurant-specific services, like menu and business website design .

“Subway franchise owners and sandwich business entrepreneurs can be confident that their business planning needs will be taken seriously and their plans prepared accurately and in a courteous and professional manner when dealing with Wise,’ added Ferriolo.

Wise writing a subway franchise business plan with help of professional MBA writers

Wisebusinessplans, staffed with MBA professional business plan writers , researchers, and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.

Bonus Tip: Find out different ways how to own a franchise with no money .

The cost of opening a Subway franchise can vary depending on several factors, such as location, size of the restaurant, and equipment requirements. Generally, the initial investment required can range from $116,000 to $263,000, which includes the franchise fee, equipment, leasehold improvements, and other startup costs.

Subway offers extensive support to its franchisees. This includes site selection assistance, training programs, ongoing operational support, marketing and advertising materials, access to proprietary recipes and ingredients, and regular updates on new products and promotions. Franchisees also benefit from a network of experienced franchise owners and the brand’s global recognition.

Yes, Subway welcomes franchisees from diverse backgrounds, including those without prior experience in the restaurant industry. The company provides comprehensive training programs to equip franchisees with the necessary knowledge and skills to run a successful operation. They offer both in-person and online training covering various aspects of running a Subway franchise.

The time it takes to break even and start making a profit with a Subway franchise can vary depending on several factors, such as location, competition, and local market conditions. On average, it can take between 2 to 3 years to reach profitability. However, this timeline is not guaranteed and may differ based on individual circumstances and the effort put into operating the business.

Yes, Subway allows franchisees to own multiple locations, and many successful franchisees have multiple restaurants. However, the opportunity to own multiple franchises may be subject to certain criteria, including financial qualifications, operational experience, and the availability of suitable locations. Franchisees interested in owning multiple franchises should discuss their aspirations with the Subway franchise development team to explore the possibilities.

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*Per item 7 of Subway Franchise Disclosure Document (FDD)

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*Per Subway Franchise Disclosure Document (FDD)

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• Highly recognizable brand that people know and trust with craveable menu options.
• Flexible, custom-designed floor plans, adaptable to almost any space.
• Operations are simple. No cooking, grilling, or frying is required.
• Our products are consistent and highly portable for “on-the-go” customers.
• Subway has menu options for all day parts: breakfast, lunch, and dinner.
• We are developing innovative and convenient programs, such as Grab & Go.

How many non-traditional Subway restaurants are there?

What non-traditional subway restaurant location types are available, can i be the subway franchisee at my non-traditional location, or would i have to lease to an existing franchise operator, where will i buy food for my subway restaurant.

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Here is a free business plan sample for a fruit and vegetable store.

Have you ever envisioned owning a bustling fruit and vegetable market that serves as a cornerstone of health in your community? Wondering where to start?

Look no further, as we're about to guide you through a comprehensive business plan tailored for a fruit and vegetable market.

Creating a solid business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to turn your fresh produce venture into a thriving business.

To jumpstart your planning process with ease and precision, feel free to utilize our fruit and vegetable market business plan template. Our team of experts is also on standby to provide a free review and fine-tuning of your plan.

How to draft a great business plan for your fruit and vegetable store?

A good business plan for a fruit and vegetable market must cater to the unique aspects of this type of retail business.

Initially, it's crucial to provide a comprehensive overview of the market landscape. This includes up-to-date statistics and an exploration of emerging trends within the industry, similar to what we've incorporated in our fruit and vegetable market business plan template .

Your business plan should articulate your vision clearly. Define your target demographic (such as local residents, restaurants, or health-conscious consumers) and establish your market's distinctive features (like offering organic produce, exotic fruits, or locally-sourced vegetables).

Market analysis is the next critical component. This requires a thorough examination of local competitors, market dynamics, and consumer buying patterns.

For a fruit and vegetable market, it's imperative to detail the range of products you intend to sell. Describe your selection of fruits, vegetables, herbs, and any additional items you plan to offer, and discuss how these choices align with the preferences and needs of your customer base.

The operational plan is equally important. It should outline the location of your market, the layout of the retail space, your supply chain for fresh produce, and inventory management practices.

Given the nature of a fruit and vegetable market, it is vital to highlight the freshness and quality of your produce, your relationships with growers and suppliers, and adherence to health and safety standards.

Then, delve into your marketing and sales strategies. How do you plan to attract and keep customers coming back? Consider your approach to promotions, customer loyalty programs, and potential value-added services (like home delivery or a juice bar).

Incorporating digital strategies, such as an online ordering system or a robust social media presence, is also crucial in the modern marketplace.

The financial section is another cornerstone of your business plan. It should encompass the initial investment, projected sales, operating expenses, and the point at which you expect to break even.

With a fruit and vegetable market, managing waste and understanding the shelf life of products are critical, so precise planning and knowledge of your financials are essential. For assistance, consider using our financial forecast for a fruit and vegetable market .

Compared to other business plans, a fruit and vegetable market plan must pay closer attention to the perishability of inventory, the importance of a robust supply chain, and the potential for seasonal fluctuations.

A well-crafted business plan not only helps you to define your strategies and vision but also plays a pivotal role in attracting investors or securing loans.

Lenders and investors are keen on a solid market analysis, realistic financial projections, and a comprehensive understanding of the day-to-day operations of a fruit and vegetable market.

By presenting a thorough and substantiated plan, you showcase your dedication and readiness for the success of your venture.

To achieve these goals while saving time, you are welcome to fill out our fruit and vegetable market business plan template .

A free example of business plan for a fruit and vegetable store

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a fruit and vegetable market .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The fruit and vegetable market is an essential and robust component of the global food industry.

Recent estimates value the global fruit and vegetable trade at over 1 trillion dollars, with expectations for continued growth as consumers seek healthier eating options. In the United States, the fruit and vegetable industry contributes significantly to the economy, with thousands of markets and stores providing a wide range of produce to meet consumer demand.

These statistics underscore the critical role that fruit and vegetable markets play in not only providing nutritious food options but also in supporting local agriculture and economies.

Current trends in the fruit and vegetable industry indicate a shift towards organic and locally sourced produce, as consumers become more health-conscious and environmentally aware.

There is an increasing demand for organic fruits and vegetables, driven by the perception of better quality and concerns about pesticides and other chemicals. The local food movement is also gaining momentum, with consumers showing a preference for produce that is grown locally to support community farmers and reduce carbon emissions associated with transportation.

Technological advancements are influencing the industry as well, with innovations in vertical farming and hydroponics allowing for more sustainable and space-efficient growing methods.

Online grocery shopping and delivery services are expanding, making it easier for consumers to access fresh produce directly from their homes.

Additionally, the push for transparency in food sourcing continues to grow, with consumers wanting to know more about where their food comes from and how it is grown.

These trends are shaping the future of the fruit and vegetable market, as businesses strive to meet the evolving preferences and values of modern consumers.

Success Factors

Several key factors contribute to the success of a fruit and vegetable market.

Quality and freshness of produce are paramount. Markets that offer a wide variety of fresh, high-quality fruits and vegetables are more likely to build and maintain a dedicated customer base.

Diversity in product offerings, including exotic or hard-to-find produce, can differentiate a market from its competitors.

Location is also vital, as markets that are easily accessible to consumers will naturally attract more foot traffic.

Customer service is another important aspect, with knowledgeable and friendly staff enhancing the shopping experience and encouraging repeat visits.

Effective cost management and the ability to adapt to changing consumer trends, such as the demand for organic and locally grown produce, are crucial for the long-term viability of a fruit and vegetable market.

The Project

Project presentation.

Our fruit and vegetable market project is designed to cater to the increasing consumer demand for fresh, organic, and locally-sourced produce. Situated in a community-focused neighborhood, our market will offer a diverse selection of fruits and vegetables, emphasizing seasonal and organic options. We will partner with local farmers and suppliers to ensure that our customers have access to the freshest produce available, supporting sustainable agricultural practices and reducing our carbon footprint.

We aim to provide not just produce, but a holistic healthy eating experience by offering a range of complementary products such as herbs, spices, and artisanal condiments. Our market will be a hub for health-conscious consumers and those interested in cooking with the finest ingredients.

Our fruit and vegetable market is set to become a cornerstone in the community, promoting healthier lifestyles and fostering connections between local producers and consumers.

Value Proposition

The value proposition of our fruit and vegetable market lies in our commitment to providing the community with the highest quality fresh produce. We understand the importance of nutrition and the role that fruits and vegetables play in maintaining a healthy diet.

Our market will offer a unique shopping experience where customers can enjoy a wide variety of produce, learn about the benefits of incorporating more fruits and vegetables into their diets, and discover new and exotic varieties. We are dedicated to creating a welcoming environment where everyone can find something to enrich their meals and support their well-being.

By focusing on local and organic sourcing, we also contribute to the sustainability of our food systems and the prosperity of local farmers, aligning our business with the values of environmental stewardship and community support.

Project Owner

The project owner is an individual with a profound passion for healthy living and community engagement. With a background in agricultural studies and experience in the food retail industry, they are well-equipped to establish a market that prioritizes quality and freshness.

They bring a wealth of knowledge about the seasonality and sourcing of produce, and are committed to creating a marketplace that reflects the diversity and richness of nature's offerings. Their dedication to health, nutrition, and sustainability drives them to build a market that not only sells fruits and vegetables but also educates and inspires the community to embrace a healthier, more sustainable lifestyle.

Their vision is to create a space where the joy of fresh, wholesome food is accessible to all, and where the market serves as a vibrant gathering place for people to connect with their food and each other.

The Market Study

Market segments.

The market segments for this fruit and vegetable market are diverse and cater to a wide range of consumers.

Firstly, there are health-conscious individuals who prioritize fresh, organic produce in their diets for wellness and nutritional benefits.

Secondly, the market serves customers who are looking for locally-sourced and seasonal produce to support community farmers and reduce their carbon footprint.

Additionally, the market attracts individuals with specific dietary needs, such as vegans, vegetarians, and those with food sensitivities who require a variety of fresh produce options.

Culinary professionals, including chefs and caterers, represent another segment, seeking high-quality ingredients to enhance their dishes.

SWOT Analysis

A SWOT analysis of the fruit and vegetable market project highlights several key factors.

Strengths include a strong focus on fresh, high-quality produce, relationships with local farmers, and a commitment to sustainability and eco-friendly practices.

Weaknesses might involve the perishable nature of inventory, the need for constant supply chain management, and potential seasonal fluctuations in product availability.

Opportunities exist in expanding the market's reach through online sales and delivery services, as well as in educating consumers about the benefits of eating fresh and local produce.

Threats could include competition from larger grocery chains with more buying power, adverse weather affecting crop yields, and potential economic downturns reducing consumer spending on premium produce.

Competitor Analysis

Competitor analysis in the fruit and vegetable market sector indicates a varied landscape.

Direct competitors include other local markets, organic food stores, and large supermarkets with extensive produce sections.

These competitors vie for customers who value convenience, variety, and price.

Potential competitive advantages for our market include superior product freshness, strong community ties, exceptional customer service, and a focus on sustainable and ethical sourcing.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a niche and ensuring customer loyalty.

Competitive Advantages

Our fruit and vegetable market's dedication to offering the freshest and highest quality produce sets us apart from the competition.

We provide a wide array of fruits and vegetables, including rare and exotic items, to cater to the diverse tastes and needs of our customers.

Our commitment to sustainability, through supporting local farmers and minimizing waste, resonates with environmentally conscious consumers.

We also emphasize transparency and education about the source and benefits of our produce, fostering a trusting relationship with our clientele.

You can also read our articles about: - how to open a fruit and vegetable store: a complete guide - the customer segments of a fruit and vegetable store - the competition study for a fruit and vegetable store

The Strategy

Development plan.

Our three-year development plan for the fresh fruit and vegetable market is designed to promote healthy living within the community.

In the first year, our goal is to establish a strong local presence by sourcing a wide variety of high-quality, seasonal produce and building relationships with local farmers and suppliers.

The second year will focus on expanding our reach by setting up additional market locations and possibly introducing mobile market services to access a broader customer base.

In the third year, we plan to diversify our offerings by including organic and exotic fruits and vegetables, as well as implementing educational programs on nutrition and sustainable agriculture.

Throughout this period, we will be committed to sustainability, community engagement, and providing exceptional service to ensure we become a staple in our customers' healthy lifestyles.

Business Model Canvas

The Business Model Canvas for our fruit and vegetable market targets health-conscious consumers and those looking for fresh, local produce.

Our value proposition is centered on offering the freshest, high-quality fruits and vegetables, with a focus on local and organic options, and providing exceptional customer service.

We will sell our products through our physical market locations and consider an online ordering system for customer convenience, utilizing our key resources such as our relationships with local farmers and our knowledgeable staff.

Key activities include sourcing and curating produce, maintaining quality control, and engaging with the community.

Our revenue streams will be generated from the sales of produce, while our costs will be associated with procurement, operations, and marketing efforts.

Access a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on community engagement and education.

We aim to highlight the health benefits of fresh produce and the environmental advantages of buying locally. Our approach includes community events, cooking demonstrations, and partnerships with local health and wellness organizations.

We will also leverage social media to showcase our daily offerings, share tips on healthy eating, and feature stories from our partner farmers.

Additionally, we plan to offer loyalty programs and seasonal promotions to encourage repeat business and attract new customers.

Risk Policy

The risk policy for our fruit and vegetable market focuses on mitigating risks associated with perishable goods, supply chain management, and market fluctuations.

We will implement strict quality control measures and develop a robust inventory management system to minimize waste and ensure product freshness.

Building strong relationships with a diverse group of suppliers will help us manage supply risks and price volatility.

We will also maintain a conservative financial strategy to manage operational costs effectively and ensure business sustainability.

Insurance coverage will be in place to protect against unforeseen events that could impact our business operations.

Why Our Project is Viable

We believe in the viability of a fruit and vegetable market that prioritizes freshness, quality, and community health.

With a growing trend towards healthy eating and local sourcing, our market is well-positioned to meet consumer demand.

We are committed to creating a shopping experience that supports local agriculture and provides educational value to our customers.

Adaptable to market trends and customer feedback, we are excited about the potential of our fruit and vegetable market to become a cornerstone of healthy living in our community.

You can also read our articles about: - the Business Model Canvas of a fruit and vegetable store - the marketing strategy for a fruit and vegetable store

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a fruit and vegetable market and our financial plan for a fruit and vegetable market .

Initial expenses for our fruit and vegetable market include costs for securing a retail space in a high-traffic area, purchasing refrigeration units and display equipment to maintain and showcase fresh produce, obtaining necessary permits and licenses, investing in a robust inventory management system, and launching marketing initiatives to attract customers to our location.

Our revenue assumptions are based on an in-depth analysis of the local market demand for fresh, high-quality fruits and vegetables, taking into account the increasing trend towards healthy eating and organic produce.

We expect sales to grow steadily as we establish our market's reputation for offering a wide variety of fresh and locally sourced produce.

The projected income statement outlines expected revenues from the sale of fruits and vegetables, cost of goods sold (including procurement, transportation, and storage), and operating expenses (rent, marketing, salaries, utilities, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our fruit and vegetable market.

The projected balance sheet will reflect assets such as refrigeration and display equipment, inventory of fresh produce, and liabilities including any loans and operational expenses.

It will provide a snapshot of the financial condition of our market at the end of each fiscal period.

Our projected cash flow statement will detail all cash inflows from sales and outflows for expenses, helping us to predict our financial needs and ensure we have sufficient funds to operate smoothly.

The projected financing plan will outline the sources of funding we intend to tap into to cover our initial setup costs and any additional financing needs.

The working capital requirement for our market will be carefully managed to maintain adequate liquidity for day-to-day operations, such as purchasing fresh stock, managing inventory, and covering staff wages.

The break-even analysis will determine the volume of sales we need to achieve to cover all our costs and begin generating a profit, marking the point at which our market becomes financially sustainable.

Key performance indicators we will monitor include the turnover rate of our inventory, the gross margin on produce sales, the current ratio to evaluate our ability to meet short-term obligations, and the return on investment to gauge the profitability of the capital invested in our market.

These metrics will be instrumental in assessing the financial performance and overall success of our fruit and vegetable market.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a fruit and vegetable store .

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Paintball Business Plan Template

Published Apr.09, 2018

Updated Apr.23, 2024

By: Jakub Babkins

Average rating 4.3 / 5. Vote count: 3

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Table of Content

Do you want to start paintball business?

Are you thinking of how to start paintball business ? You can never go wrong with this venture considering paintball is now a popular sport not only the United States but across the entire globe. In the U.S alone, there are over 5 million active paintball fans who invest heavily in the equipment and attire. In addition, the increasing number of professional tournaments and leagues has increased the demand for modern paintball facilities. There are also numerous exciting activities associated with paintball and opening a paintball business will reward you with good profits so long as you carefully plan your business setup strategy .

Executive Summary

2.1 the business.

The paintball business will be known as ZonerB Paintball and will be located off Exit 3 in Brookside, Kansas City. This is an excellent population that serves a large population of residents making it an ideal sport to open the business. ZonerB is a family business that will be owned and managed by Phil Richards who is a Professional Paintball Instructor.

2.2 Management Team

Phil Richards is an accomplished paintball instructor who has been actively working in the industry for over fifteen years. During his career, Phil has managed several popular paintball facilities. He is a familiar and well respected instructor who has been deeply involved in the region’s paintball events. He was a league commissioner in several tournaments around the country.

2.3 Customer Focus

ZonerB Paintball aims to offer an exciting, relaxing and social atmosphere for clients. In planning how to start a paintball business , ZonerB is keen to provide a well-equipped and friendly facility for its customers.

2.4 Business Target

The business hopes to focus on investing in a modern and impressive paintball facility that will offer diverse fun activities that will keep everyone entertained.

Company Summary

3.1 company owner.

Phil Richards is a well-respected paintball instructor who has worked with several teams to clinch various awards and championships. During his career as an instructor and manager of several paintball facilities, Phil acquired first-hand experience in paintball business, something he hopes to replicate when opening a paintball field .

3.2 Aim of Starting the Business

The paintball culture has increased in the recent times inspiring Phil to go ahead with his plan of setting a nice, modern and well equipped paintball facility that meets the needs of paintball lovers. Despite Brookside having many paintball businesses, the rising popularity of the game has created numerous opportunities for ZonerB to explore.

3.3 How the Business will be Started

To make ZonerB a trendsetter paintball facility in Brookside, Kansas City, Phil Richards has hired professionals with vast knowledge in business startups to come up with a financial roadmap to meet business goals. Key financial data is indicated in the table below.

Services for Customers

ZonerB has invested heavily in modern equipment and technologies to grow the paintball culture in Kansas City. In order to start a paintball business that brings good profits, Phil Richards has decided to be innovative and diversify his range of services offered at the paintball facility. Services offered at ZonerB include:

• Indoor and outdoor paintball courts
• Provision of paintball ammunition and gear
• Fully equipped Go Kart facility
• Restaurant and dining business

With all these services, ZonerB has found a unique way to cater for needs of different clientele.

Marketing Analysis for Paintball Business

For ZonerB to accomplish its business goals, a detailed market analysis was carried out to identify what areas need to be focused on to successfully conquer the marketplace. Good paintball business plans have an elaborate marketing strategy that is designed with in line with the current market trends. The paintball business hopes to use this strategy to outshine its competitors and secure a large customer base.

5.1 Market Segmentation

After studying the paintball culture in Kansas City and doing an extensive market analysis, ZonerB intends to reach out to the following groups of customers. It’s worth noting that potential clients in this case are anyone interested in paintball games.

5.1.1 Under 18 years

Paintball is an exciting game that attracts large masses of young people. For this reason, this is a key customer group the business intends to reach out. A large section of the local population consists of teenagers and young children thus presenting an excellent opportunity for ZonerB to market its services. Despite many similar established businesses in the area, Phil Richards knows the appetite for paintball especially among this age group keeps growing. In addition, a large section of under 18 year olds are still in schools which play a huge role in popularizing paintball across the city.

5.1.2 19-64 Year olds

Many residents who fall in this age group belong to the working class and therefore, earn a steady income. Given the large middle class population, these residents can afford to buy paintball ammunition and attire required for an exciting gaming experience. The business hopes to sell various services and packages to this customer segment bearing in mind they have a disposable income that allows them to spend on numerous entertainment activities. After opening a paintball field business , this group of customers is expected to frequent the paintball club to have fun and unwind.

5.1.3 Over 65 Year Olds

This category caters for senior citizens who have retired from an active career life but are looking for something exciting to keep them busy. With paintball increasingly becoming popular, seniors have also been attracted to the game. They’re an extremely sensitive group and require good customer care and help to feel comfortable within the business premises.

5.1.4 Corporates

Because of the growing interest in paintball, corporates have joined the bandwagon by regularly organizing staff paintball fun days. In addition, there are numerous paintball tournaments and competitions where various corporate teams drawn from various companies participate. This is a lucrative market segment because a single corporate booking is guaranteed to generate the business good income.

5.1.5 Professional Paintball Stakeholders

ZonerB paintball field business plan also aims to target to professional paintball teams and league organizers looking for a venue to use for tournaments. Given the number of many venues across Kansas, the business has an uphill task of positioning itself strategically to reach out to this market.

5.2 Business Target

ZonerB comes into the market when paintball popularity is at its peak. This is a strategic time considering starting a paintball business when there’s so much hype about the game is smart and strategic. Innovativeness is the major driving factor for the business as it seeks to use a unique business model and customer approach to distinguish itself from competitors. It is expected the paintball will be able to recover its capital within the first three years of operation. Annual sales are expected to grow on an average of 15%.

5.3 Product Pricing

How much does it cost to start a paintball business and how do I recover my startup capital? To accurately determine whether a business will be able recover the initial, product pricing is a key component that needs to be well defined. Just like other paintball business plans , ZonerB understands it has to get the pricing right to be able to survive competition. The plan is to diversify pricing using different packages to ensure all customer groups are adequately catered for. Pricing will be arrived at after considering what other paintball businesses are charging their clients. The idea is to charge slightly less than competitors especially in the first few months to popularize the brand and win customer trust.

The success of a business is not only how to start a paintball business but which strategies are put in place to ensure business goals are realized. Phil Richards has worked closely with experts in business strategy to come up with a sustainable and result-oriented approach of consistently growing customer numbers and boost revenue. The following sales strategy has been adopted to help steer the business to positive growth.

6.1 Competitive Analysis

ZonerB Paintball field knows customer care and professionalism are the core values of success when starting a paintball field . The business intends to hire well trained and professional staff with hands-on skills to deal with various customers. In addition, the paintball field’s strategic location and nearness to public transport facilities is expected to bring in more customers.

6.2 Sales Strategy

In order for the paintball business to attract more customers to the facility, the following sales strategy will be rolled out.

• Engage in intensive marketing campaigns to create awareness for people looking for a nice and well equipped paintball field.
• Sponsor college league and weekly youth championships to reach out to the youths.
• Advertise the business on popular local media channels and incorporate digital media i.e. social media and paid local online adverts.
• Create advertising campaigns in locations such as local universities since they bring together a large number of potential customers.
• Invest in the latest state-of-the art equipment and technologies to improve customer experience
• Creatively design the paintball field with an attractive landscape and exciting colors to draw attention to the facility.
• Emphasize on exemplary customer service and ensure customer needs are well taken care of.

6.3 Sales Forecast

ZonerB is committed to fully implement the above defined sales strategies and keep a close eye on its financial books to increase annual sales. The information below summarizes sales forecasts for ZonerB Paintball business.

Personnel Plan

ZonerB is a large paintball field that requires staff with different expertise to work together and facilitate smooth operations of the business. For Phil Richards and anyone else planning how to start a paintball field , the following staff is key to run the business.

7.1 Personnel Plan

ZonerB Paintball field is owned by Phil Richards, an experienced Paintball Instructor who will be the overall manager of the business. The business will also employ the following professionals to work in various departments.

• One Assistant Manager
• One Accountant
• One League Coordinator
• One Customer Care Representative
• Two Marketing Executives
• Two Cleaners
• One Safety Inspector
• One Concession Person
• Two Referees

Successful candidates will undergo extensive training on various areas of focus associated with a paintball field before the business officially opens.

7.2 Average Staff Salaries

In the first three years of operations, ZonerB Paintball field intends to pay its personnel the following annual average salaries.

Financial Plan

ZonerB has a comprehensive financial plan that is expected to guide business management. Starting paintball field requires an elaborate financial plan to help the business meet its financial obligations and run its operations. Initial capital will be supplemented by a bank loan to help kickstart operations. The following is a summary of various financial statistics for ZonerB Paintball business. This is key information for anyone planning to open a paintball field business.

8.1 Important Assumptions

ZonerB has computed its financial expectations based on the assumptions below.

8.2 Brake-even Analysis

The graph below indicated ZonerB Paintball business Brake-even Analysis.

8.3 Projected Profit and Loss

Below is Profit and Loss information for ZonerB Paintball field determined on a monthly and annual basis.

8.3.1 Monthly Profit

8.3.2 Yearly Profit

8.3.3 Monthly Gross Margin

8.3.4 Yearly Gross Margin

Below is a Profit and Loss Analysis for the business.

8.4 Projected Cash Flow

The diagram below indicates subtotal cash received, subtotal cash spent, subtotal cash spent on operations, subtotal cash from operations and Pro forma cash flow.

8.5 Projected Balance Sheet

Below is ZonerB Projected balance sheet indicating assets, liabilities, capital, current liabilities and long-term assets.

8.6 Business Ratios

This is a representation of Business Ratios, Ratio Analysis and business Net Worth for ZonerB Paintball business.

Download Paintball Business Plan Sample in pdf

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OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Meanwhile, the southwestern portion encompassing ten subway stations, three of which were built by CRCC, is slated to be opened by the end of this year.

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CRCC engineered five tunnel boring machines capable of operating in temperatures of -30°C during the four-and-a-half years of construction.

This metro project is said to be the first such project for a Chinese enterprise in Europe and marks the first time for Russia to introduce a Chinese company in its metro construction.

China Daily quoted Moscow deputy mayor in charge of transportation infrastructure development Maxim Liksutov as saying that CRCC secured the construction bid due to its ‘vast experience and advanced technology’.

He added that Moscow is working towards the expansion and modernisation of its subway system in order to ease traffic congestion.

China recently opened two new high-speed railway lines in its Central and North East regions.

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The Real Reason Subway Won't Be Leaving Russia Anytime Soon

If you've been paying attention to the news, you've no doubt been hearing about the fast-changing situation in Ukraine , where Russian armed forces started invading and attacking in late February. 

People around the world have been reacting with messages of support for the besieged country, as well as no small amount of criticism of Russia and its controversial president Vladimir Putin. Given the polarity of the situation, it's perhaps unsurprising that companies have taken a side as well, with more than a few pledging to withdraw financial support from Russia in a number of ways. Starbucks, Pepsi, and Coca-Cola, for example, have stopped selling the majority of their products in the country, while the recognizable vodka brand Stolichnaya officially changed its name to Stoli in an attempt to distance itself from its Russian origins. And now, the sandwich chain Subway has taken a stand on the war, as well — but the company won't be ceasing its operations in Russia, at least not for now.

Subway says it stands with Ukraine but explains that it's a franchise

When a business is independently owned, decisions about operations are relatively straightforward; but when it's a franchise, things can get more complex. A franchise is a type of business that is recognized for its name and its services — such as the behemoth McDonald's — which uses a system of franchisees at some or all of its locations. This means that the stores are managed locally, but are run under a specific set of rules and guidelines outlined by the parent company.

Subway, like many fast food chains, is a franchise, and for that reason, even though it's facing pressure to close its operations in Russia, it's not that simple for the chain to do so. As the company explained in a statement released last week, Subway stands with Ukraine but is unable (at this time) to pause business in Russia.

"Our thoughts are with the people of Ukraine, and we are committed to supporting those impacted by the tragic events in the region," the statement reads. "In addition to working with our franchisees across Europe to provide meals to refugees, we will redirect any profits from operations in Russia to humanitarian efforts supporting Ukrainians who have been affected by the war. Our restaurants in Russia are all independently owned and operated by local franchisees and managed by an independent master franchisee. We don't directly control these independent franchisees and their restaurants."

The challenges of international franchising

As explained by Nation's Restaurant News , it can be challenging for large companies to maintain control over franchise locations in other countries — and especially challenging for those companies to quickly and adeptly respond to complex international developments such as the situation in Ukraine. An example the article cites is the pizza chain Papa John's, which last week pledged to completely suspend all corporate operations in Russia. As the out explains, however, an American master franchisee operates 188 Papa John's locations in Russia, meaning that all of those locations are likely still open and that there's "very little the franchisor can do about it."

"When you're dealing with international franchise expansion, circumstances change," Alan Greenfield, a Chicago-based attorney specializing in international franchising, told Nation's Restaurant News. "It's more unpredictable than the domestic market. As there are regime changes and different policies and administrations, even in the U.S. government, a franchisor will have to be nimble."

The fast food giant McDonald's, for example, is well known for having many franchise locations around the world . And yet, the company recently announced it would be temporarily closing all its restaurants in Russia. How? As pointed out by Cheapism , all 850 of its Russian locations are corporate-owned, not franchised, giving the company more power to actually shut them down. As this is not the case with Subway's Russian locations, the sandwich chain will likely continue to operate in the country as usual.