how to write a good personal statement for linkedin

17 Best LinkedIn Summary & Bio Examples [+ How to Write Your Own]

Published: November 30, 2023

Writing a LinkedIn summary is one of those tasks that sounds easy until you try to do it. Should you recount your prior roles? List your accomplishments? Should it be written in first person? Or in third?

Or, should you forge ahead using the cookie-cutter bio LinkedIn wrote for you? (The answer to that question is no, but not to worry: You’ll soon have a LinkedIn summary you’ll be proud to publish.)

In this blog post, we'll dig into what to include in your LinkedIn about section to make it stand out, as well as some examples to give you inspiration. Let’s get started.

Table of Contents

What is a LinkedIn summary?

Why a Good LinkedIn Summary is Important

How to write a linkedin summary, what (not) to put in a linkedin summary, linkedin summary examples.

LinkedIn Summary Template

LinkedIn Summary

The LinkedIn summary, also referred to as the LinkedIn bio or LinkedIn about section, is a few paragraphs of text that appears right before a LinkedIn user’s list of current and prior roles. LinkedIn gives a limit of up to 2,000 words, but only the first three lines are visible before a visitor has to click ‘See More.’

If you're a marketing or sales professional like myself, writing a LinkedIn summary is especially hard. You're not targeting recruiters and hiring managers; you're appealing to potential clients and buyers. To catch their attention, you need to be a little more flashy with your expertise.

When I first crafted my summary almost a decade ago, I simply regurgitated key points in my background — I went to [X] college, then joined [X] company, and so on. Looking back, I was missing a clear narrative pulling it all together.

I also realized that potential clients aren’t just looking for someone with a shiny, perfect track record; they’re looking for a bigger story, a solution to their problem, and a relationship they can trust.

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Whether you’re a job seeker starting your search on LinkedIn or a tenured professional, your summary should speak to your skills, experience, and professional interests — think of it as your digital elevator pitch .

Writing a LinkedIn summary may feel like an unnecessary step — especially if you keep your profile up to date. You might also see it as unnecessary if you don’t spend a lot of time on the platform or aren’t looking for a job.

But, from my experience, a good LinkedIn summary is crucial for career success. For salespeople, it can be a handy tool for social selling ; for other professionals, it could be the gateway to a new career opportunity.

Let’s go over the reasons you should most definitely write a LinkedIn summary.

1. You get to introduce yourself in your own words.

While your prior roles may be notable, they’re not the only things people should know about you. A LinkedIn summary will allow you to make a personable first impression and highlight your accomplishments and expertise in a succinct way.

2. You get to show your personality.

I love LinkedIn summaries that aren't afraid to show some personality. They tend to be more "sticky," staying in mind long after I close LinkedIn.

Consider adding a little flair and humor, or keep it super professional. Either way, your LinkedIn summary will give recruiters and other users a taste of what they can expect if they reach out to you. It can also help recruiters gauge culture fit and help prospects and potential clients get a sense of whether they’d like to work with you.

Need more help building a LinkedIn profile that showcases everything you have to offer? This tutorial can help.

3. You can rank higher in LinkedIn search results.

LinkedIn uses the about section in its algorithm, as well as your LinkedIn headline , current title, and other factors. By writing a keyword-rich LinkedIn summary, you can become more visible to potential prospects and recruiters in search results. If you include keywords such as “content,” “management,” and “analysis” in your bio, you may attract more views.

Ready to get started writing your LinkedIn summary?

• Create a quick outline prior to writing your about section.
• Hook readers with a strong opener.
• Tell the reader why you do what you do.
• Speak to your industry expertise.
• Call out your specialties and skills.
• Provide data to back up your results and prove your expertise.
• Mention if your team is currently hiring and invite people to apply.
• Highlight your professional interests.
• Include a call-to-action with your contact information.
• Tip: Break up large blocks of text.

1. Create a quick outline prior to writing your About section.

While you do get 2,000 characters of space for your LinkedIn summary, the last thing your audience needs is long, rambling paragraphs with no clear progression from sentence to sentence.

Sticking to a predetermined structure will help you communicate clearly and concisely.

Consider following a format similar to this:

• Hook : A sentence that makes the reader want to keep reading. Remember: only the first 3 lines are visible when a user enters your profile. With a hook, you ensure they click ‘See more.’
• Mission : Tell the reader why you do what you do.
• Expertise and Skills : Tell the reader what you’re good at.
• Accomplishments: Show the reader how your expertise delivered results in the past.
• Call to Action : Tell the reader what you want them to do after they’re done reading your summary.

Also keep in mind that people tend to scan, not read. I recommend keeping your sentences short and concise, and consider breaking longer paragraphs into bullet points. 

If you’re not sure how to get started, use our free professional bio templates, which you can use to write your LinkedIn bio.

Featured Resource: Free Professional Bio Templates

Use HubSpot's free professional bio templates to write a standout LinkedIn summary for your profile.

2. Hook readers with a strong opener.

When I think of a good hook, it's something that disrupts you. Not annoys you, or frustrates you. But it makes you stop in your tracks, jolting you out of routine.

A good example is from Ryan Gunn , Director of Demand Gen at Aptitude 8 (and my go-to resource for all things CRM solutions). If you aren't familiar with Gunn, his summary does a fantastic job of grabbing your attention:

I like how he hooks us by describing a common problem — leading readers to think, "Yeah, this guy gets it ." It also sets the stage for Gunn to introduce himself as a solution, conveying himself as a passionate problem-solver and master of the HubSpot platform.

Ultimately, the goal of the first sentence of your LinkedIn summary is to get your audience to continue reading, and Gunn does this well.

There are many ways to hook readers with your LinkedIn summary. For instance, you can open a loop that can only be closed with further explanation or make a claim so outlandish that it needs further justification.

Hook Example

"It took me more than X sales demos to learn the secret about Y, but since then, something unexpected has happened."

3. Tell the reader why you do what you do.

In my experience, people connect with stories and values more than the straightforward "what you do.'' While the "what" is important, consider also including the "why."

Understand what has attracted you to your profession and what your mission is in your role. These will make your LinkedIn profile more emotionally resonant.

Mission Example

"I grew up on the Mississippi River and watched it get clearer over time as manufacturing standards improved. Since then, I knew I wanted to spread the word about sustainability in business environments."

4. Speak to your industry expertise.

Next, it’s time to bolster your mission with your industry expertise. Describe your background and qualifications in two-to-three sentences.

For example, are you a salesperson using LinkedIn to connect with prospects? Your summary should speak to your expertise in your industry, and your interest in helping people achieve results. Maybe you're a customer success manager using LinkedIn to connect with customers. Your summary should speak to your expertise in your industry and your availability for consulting.

Industry Expertise Example

"I have 7+ years of sales experience in both SDR and account manager roles."

5. Call out your specialties and skills.

After highlighting your expertise, tell us what you focus on in 1-2 sentences. For instance, if you’re a digital marketer, do you focus on SEO or social media?

If you recently graduated from college, did you study something specifically within your field?

Calling out your specialties is especially critical in sales. There are many types of sales jobs out there in a vast number of industries with an infinite number of buyer personas and markets. Whether your goal is to appeal to employers or prospects, be sure to call out the things you do well to attract the opportunities best aligned with your goals.

Specialties and Skills Example

"I’m a mid-market sales executive with experience in direct sales and SAAS product demonstrations."

6. Provide data to back up your results and prove your expertise.

It’s time to prove that you’re actually an expert by sharing important data points. No need to give prospective employers a laundry list of your accomplishments — that's what the section below is for — but it can be impactful to weave a few of your most impressive data points into your summary paragraph.

Proof Example

"Over the past five years, I've made it into the President's Club three times and my closed-won business has seen less than 10% churn during the first 12 months."

7. Mention if your team is currently hiring and invite people to apply.

This is optional, but it will serve you in several ways. First, it will show that you’re a team player, and second, it will show that you’re committed to both your professional growth and your current company’s growth.

It’s a must-have if you’re in the business of recruiting, as this can serve as an excellent recruiting tool. For example, are you a team manager using LinkedIn to recruit for job openings? Your summary should speak to the fact that you have openings, the type of work you do, and why a candidate would want to work at your company.

Team is Hiring Example

"We're currently hiring account managers for our Pacific Northwest territory. The ideal candidate has 5+ years of sales experience and a demonstrated familiarity with the region. We're a fast-growing team with no cap on commission. Click here to learn more and apply."

8. Highlight your professional interests.

Next, it’s time to highlight your professional interests. What do you help others do? What’s your goal in doing so? This is different from your skills in that it’s not necessarily as quantifiable or fact-driven. Because these are your interests, you don’t have to provide data to prove them.

Show that you’re committed to pursuing them and be sure to sound passionate about them.

Professional Interests Example

“I'm a sales coach that’s interested in assisting small teams (five-10 people) optimize their time and workflows so businesses can grow without adding more headcount and reps can advance their careers.”

9. Include a call-to-action with your contact information.

Last but certainly not least, include a call-to-action and potentially share your contact information. Are you a freelance or contract worker hoping to find more work on LinkedIn? Your summary should end with how to get in contact with you. If you want to seal the deal, include a list of your most impressive clients.

CTA Example

"Reach me at [email protected] or book time on my calendar here: [Calendar link]. Previous clients include [Your most impressive client], [Your second most impressive client], and [Your third most impressive client]."

If you’re not looking for more work, you can also simply end with, “Feel free to message me — I’d love to chat.”

10. Tip: Break up large blocks of text.

If you find your summary is on the longer side (which isn’t a problem as long as it’s compelling), try breaking up large blocks of text to make it easier to read. When initially viewing a profile, many people are scanning for high-level context. If you are posting long paragraphs, some of your notable highlights can get lost.

Try keeping your text blocks to two or three sentences max, making your summary easier to read and digest.

What to Put in a LinkedIn Summary

Depending on the goal of your LinkedIn profile, your LinkedIn summary should include 3-5 sentences that describe: your years of experience in your industry, your area of expertise, the types of organizations you've worked with, your skills, and what you're most known for professionally.

Think of your LinkedIn summary as your digital elevator pitch: In just a few sentences, it should give the reader a clear idea of who you are, what sets you apart, and what you're looking for from the viewer.

Here’s an example:

"I'm a sales rep dedicated to helping local Oklahoma City services businesses grow their customer base and decrease customer churn. I have 6 years of experience in local sales and I've consistently met and exceeded my quota throughout my career. Within the last year, I've topped our leaderboard six out of 10 months. On average, I close business 10% faster than my peers."

Now, let's discuss what to avoid when crafting your LinkedIn summary.

Your Resume

Avoid copying and pasting points from your resume to your LinkedIn summary. Not only is it redundant because your work history should be up-to-date on your profile, but recruiters and potential connections are looking for a brief introduction to who you are, not a regurgitation of your resume.

Cheesy or Cliché Terminology

Your profile should be free of terms such as "guru" or "master." These terms are highly subjective, and don’t speak to your actual skills or abilities. Instead of trying to be a self-proclaimed “guru,” share a tangible piece of work you’ve done that demonstrates your expertise, or describe a specific initiative where your work drove business results.

Spelling or Grammatical Errors

We’re all human, and spelling mistakes happen. Before publishing your profile, make sure you review it a few times to catch any misspellings or grammatical errors. Having typos on your profile can challenge your credibility, and can be a distraction from your positive attributes.

Your Full Life Story

LinkedIn summaries are not the place to publish your autobiography (though I’m sure your autobiography is lovely). If users are scanning your profile looking for relevant information pertaining to a role or opportunity, you want those points to be front and center.

When you update your LinkedIn summary, aim to include information that’s relevant to the jobs and opportunities you’re open to, and keep things clear and concise.

LinkedIn Summary Templates

Below are several templates you can use to customize with your own details for a succinct and effective LinkedIn summary. Make sure to add personal details to make it memorable for readers.

Feel free to download the entire kit of LinkedIn bio templates first, then follow along as I review a selection of my favorites.

Free Download: LinkedIn Summary Sample Templates

1. friendly linkedin summary template.

Download and customize the full version of this LinkedIn bio for free .

With its friendly greeting (feel free to drop the emoji if it doesn’t fit your personality or industry), this LinkedIn bio template right away captures the reader’s attention, showcases your enthusiasm and expertise, and establishes a personal connection.

When I was filling it out, I highlighted my role as a marketing manager at HubSpot and emphasized a specific accomplishment: preventing millions of organic traffic losses on maturing blog posts.

You can do the same — I recommend focusing on your most salient accomplishment, or the accomplishment that encapsulates what you’d like to do in a future role. That way, you attract connections who could help you live up to your career aspirations.

2. Recent Graduate LinkedIn Summary Template

Out of most LinkedIn users, recent graduates need a bio the most. Since graduates don’t have a lot of experience, they must communicate their skills and experiences in another way.

This LinkedIn bio template is a great example for recent graduates to follow. It effectively introduces someone who is seeking an entry-level role in the tech industry (which you can customize).

It also gives you space to provide essential information about your educational background. By mentioning specific courses, for instance, you can demonstrate your passion for a topic or an industry even if you haven’t secured an internship yet.

This template allows you to easily position yourself as a well-rounded candidate who brings a unique blend of skills to the table. Customizing the bio with additional details about your specific interests, projects, or internships will make it even more impactful and tailored to your desired role.

3. Sales LinkedIn Summary Template

I’m not a salesperson, so when I was customizing this LinkedIn bio template, I used my content marketing role at HubSpot to fill in the blanks. But I can see this being a great template for a salesperson.

Why? Because it effectively positions you as a valuable resource who’s committed to customers’ success and emphasizes your dedication to helping people do something (for me, it’s helping them learn more about marketing and sales). For a salesperson promoting a product, that could be any number of things: Drive leads, improve a process, or streamline operations using the product they sell.

The full version of this bio template includes space for a call-to-action, prompting readers to shoot you a message.

You can also customize it with additional details about your specific sales experience and achievements, showcasing your ability to drive results for clients and positioning you as a knowledgeable and customer-focused sales rep.

4. Job-Seeker LinkedIn Summary Template

If you’re a job-seeker, it’s essential to optimize your LinkedIn bio with keywords. That way, recruiters and companies can find you via LinkedIn search.

This bio template is perfect for that. It effectively conveys the experience and expertise you’ve built during your career, but also gives you space for keyword optimization (I used “SEO content marketing,” “content SEO,” and “SEO content writer”).

It mentions right away that you’re actively searching for your next role — a piece of information you shouldn’t feel shy to share. The most important part? The template gives you space to describe the results you’ve achieved for previous employers. That creates a clear professional identity, showcases your abilities, and increases your chances of securing relevant job opportunities.

5. Catchy LinkedIn Summary Template

This LinkedIn bio template right away highlights the individual's roles as an educator, blogger, and SEO, but you can also be humorous with that first line. For instance, you might write:

I’m a self-proclaimed foodie. I’m a so-so weight-lifter. But most importantly, I’m a marketer at HubSpot, where I drive hundreds of monthly leads and sign-ups via content optimization.

If you want to showcase your expertise in a catchy way, this template is the way to go. Despite being so short, the bio effectively positions you as an authoritative figure in the industry. It also provides a space to include a link to your personal website or another social media profile, allowing interested readers to learn more about you and your work.

6. Simple LinkedIn Summary Template

I love this LinkedIn bio template because it’s simple and to-the-point, yet it showcases my (and your, if you end up using it) career trajectory and notable accomplishments. You can easily establish your credibility and expertise across different organizations with that second paragraph.

Plus, the bio's focus on specific outcomes — I put information about gaining backlinks, driving organic visits, and achieving high search engine rankings — allows you to underscore your ability to drive tangible results for a business.

I recommend using this template to showcase your track record of success. By sharing specific achievements and mentioning the companies you’ve worked with, you can right away create a sense of trust and expertise, which is essential for a LinkedIn summary.

If you need some inspiration, good news. These LinkedIn summary examples will help you find the right words.

1. This salesperson effectively demonstrates his passions and top competencies in the field.

This sales professional draws potential customers in by describing his enthusiasm for "building thriving organizations in the education ecosystem" — a goal he clearly cares highly about, too.

His next line tells prospects he's interested in learning their needs, not just selling them. Then he establishes his expertise.

Our Favorite Lines

• “I have leveraged technology and innovative pedagogy to improve literacy in K-12 education.” Why we love it: This line shows his experience in the field without fluff or unneeded material.
• “This marriage allows us to curate the largest library of audio and video for education in the world, deepening impact for learners globally.” Why we love it: We leave the bio with a deeper of understanding the product he sells and its potential benefits.

Why This Summary Works

This LinkedIn user effectively but succinctly cites a personal experience to show his reasons for supporting others who are going through the challenges he’s gone through. He also shows the breadth of his expertise and research by building upon why his product is needed in the industry.

Try It Yourself

Describe the most rewarding aspect of your job, whether that's helping small businesses go mobile or making corporations more efficient. Next, highlight why you're qualified. How many people or companies have you worked with? What are their average results? Which high-level problems are you well-equipped to solve?

2. This digital marketing expert speaks to his prospect's pain and showcases his strong copywriting skills.

When actively connecting with prospects on LinkedIn, speak directly to them with your LinkedIn profile, but do so in a way that says you understand their struggles.

In essence, position yourself as a solution provider rather than a product seller.

This digital marketing and sales expert does this well for his marketing agency by calling out the problem. He does this before introducing himself or his solution.

• “If you're tired of wasting money on digital marketing only to end up frustrated with little to no results, perhaps I and my team can help.” Why we love it: This is a strong opener that’s bound to get qualified leads’ attention.
• “My team and I help growth-driven service providers, entrepreneurs, and experts add their next $1M-$10M/yr in revenue predictably and profitably.” Why we love it: Not only does this line directly identify who prospects are, but also speaks to who they want to become (“successful,” “add their next $1-$10M/yr in revenue”).

This summary effectively hooks readers, walks them through whom the LinkedIn profile owner is, and shows them how they can benefit from reaching out to the bio owner. The writer effectively shows the ROI of working with his firm while showcasing his copywriting skills.

Write a whole introductory paragraph appealing to your customer's pains and emotions without mentioning yourself. You can offer a piece of advice or ask a question.

3. This HubSpot employee uses humor to show his fun personality.

This HubSpot inbound marketing specialist shows his personality in his summary. The detail about his previous life as a standup comedian is intriguing, and the line about "realizing his children didn't like starving" is funny and relatable.

Sally gets more serious in the second section, highlighting his impressive track record at HubSpot.

• “Spent 8 years pursuing a career in stand up comedy, appearing on Comedy Central and in the Boston Comedy Festival, before realizing my children liked seeing their father and not starving.” Why we love it: Maybe he should have stayed in standup, because this is a hilarious opening line. It’s guaranteed to get a chuckle from the reader and keep them engaged.
• “10+ years experience in SaaS Sales with an average of over 125% of goal in my 10+ years at HubSpot.” Why we love it: With this line, the writer effectively demonstrates that he can use humor when needed but also get to business.

This short but hilarious summary showcases the writer’s personality and top accomplishments without winding on for a long while. It exemplifies what a LinkedIn bio should achieve and how to do it using the minimum amount of words.

Begin your summary with an unexpected, interesting fact about yourself. In your next paragraph, tie it into your sales career.

For example, you might write, "I was the third runner-up of the National Spelling Bee in 1997. (You better believe the spelling of ‘euonym' is now etched into my memory.) These days, I use my innate desire to learn to help customers."

4. This career consultant indicates to prospects that they’re in the right place.

By calling out the audience you're targeting, you can get them to self-identify with your message. Specifying who you're talking to indicates to the audience that they're in the right place.

This sales consultant and career coach does this in her first sentence when she says, "[I] love being an early stage employee at fast growing and innovative companies where I can make an impact." If readers relate, they’re bound to keep reading all the way to her call-to-action at the end.

• “I love change management, turnarounds, and strategically fixing problems and fueling growth.” Why we love it: This line effectively highlights the writer’s problem-solving mindset, which makes her a desirable candidate to work with.
• “I can play a CRO role or a VP of Sales role. I have extensive experience with creating aggressive finance strategy, managing cashflow, and optimizing pricing, costs and revenues.” Why we love it: While these are technically two lines, they work well together to demonstrate the range of skills she offers her potential employers.

This summary takes us through the various roles the consultant has taken on, all the way to her career coaching role now. Most notably, she ends with a prompt to book time on her calendar and includes a link right then and there.

Identify your buyer persona and then include a description of them in your summary. Don’t be afraid of expressing the types of roles you could play at a company, and be clear with what you want readers to do once they reach the end of the bio.

5. This salesperson uses his hobbies to look more personable and approachable.

Although it might be a bit untraditional to mention your personal hobbies on your LinkedIn profile, it's a good way to make yourself more human off the bat. A prospect reading this summary might think, "Oh, I also love to travel." They'll immediately feel more connected to you.

• “A city dweller who love to travel and find new adventures along the way.” Why we love it: In this line, the writer summarizes who they are outside of work, reeling in the reader.
• “I have found that nothing satisfies me more than meeting new people, developing new relationships, solving problems, and contributing to the growth of businesses.” Why we love it: It shows the LinkedIn user’s passions at work while hinting at how he can help a potential employer or client.

This LinkedIn summary keeps it short while incorporating the key parts of a bio: the writer’s personality, professional experience, and most desirable attributes.

List a few of the things you like to do in your free time (steering clear of anything controversial, of course). Then explain why you chose your current role and how your customers derive value.

6. This sales leader demonstrates vulnerability and communicates her passion for her mission.

It's worth re-mentioning that stories resonate with people. While your LinkedIn profile includes where you've worked and the skills you have, your summary is prime real estate for revealing the real you behind your job history.

This leader in the B2B sales and marketing space does this by sharing her difficulty being a Black woman in sales. Being told this short story about her, we get to know her mission and values as a professional.

• “In a sales career that spans more than a decade, I’ve been the only Black woman on the team 99% of the time.” Why we love it: What a fantastic hook — one that’s bound to make you sit straighter in your seat and want to keep reading about her experience in sales.
• “I’d started publishing content and building communities around the deeply held belief that attracting, supporting, and retaining diverse talent is a professional and personal imperative.” Why we love it: We get to see her personal mission in a succinct and effective way, made all the more impactful by her opening line.

The writer opens with one of the challenges she faces while working in sales, setting the stage for why she does what she does, then takes us all the way down to her mission. She closes with a call-to-action that’s impactful and welcoming.

Be vulnerable. Isolate a single moment that encapsulates you as a professional or embodies your values. Then briefly write it as if you were telling this story verbally.

7. This sales executive keeps it short and engages prospects.

This LinkedIn bio opens with his mission: Enabling businesses to become more personable using video. His next two sentences help you get to know him on a personal level.

The summary is short enough that readers are guaranteed to finish it — but he makes every line count. He makes you interested in learning more about him.

• “Helping businesses make their marketing & sales more human with video.” Why we love it: This line gets to the point quickly, showing the author’s mission, professional expertise, and experience.
• “Always grilling.” Why we love it: We love hobbies in LinkedIn bios — this is one excellent example that’s witty and flavorful.

It’s brief, personable, and professional — all while showing the LinkedIn user’s personality. Plus, the mention of his parents is a unique touch, showing his background without much elaboration or fanfare.

In the simplest words possible, state how your company makes its customers' lives easier, better, more enjoyable, etc. Then reveal something about your background ("I was born in Spain and raised in Texas," "I've lived in Chicago my entire life," "My hometown boasts the largest Beanie Babies museum in the world") and end with "Always," "Constantly," or "Frequently" followed by your favorite thing to do ("Always reading," "Constantly cracking dad jokes," "Frequently juggling.").

8. This retired professional intrigues readers with his work history.

This LinkedIn user uses the same formula as the previous — but in reverse. He begins with his former jobs, which immediately tells you he's (already) had an interesting career. He then tells you what he's currently up to.

• “Ex-corporate lawyer, ex-non-profit founder, ex-round-the-world cyclist, ex-SaaS sales leader, ex-Nigerian federal gov’t employee.” Why we love it: This opener shows how interesting the author’s career has been up until this point, making you wonder what he might be doing now (a question he answers in the last line).

This LinkedIn bio flips expectations and delights with its one-line run-through of the author’s work history. The variety of the roles demonstrates that he can thrive at any employer if he were to ever come out of retirement. We love that he ends with his current status.

List your former jobs. If you've always been in sales, get creative. Did you ever have a lemonade stand as a child? Were you a camp counselor as a teenager? What was your college gig?

For example, you might write, "Ex-lemonade stand CEO, CMO, and COO; ex-juggler; ex-college tour guide. Currently helping prospective homeowners in Arizona find their next dream place to live. (And still juggling when asked nicely.)"

9. This sales leader gives a 360-degree view of her, her role, and her company.

This LinkedIn summary showcases the user’s passion and enthusiasm for the role. She highlights her main responsibilities and values, tells the reader why she's proud to work at The Muse and what sets the business apart, and lists some fun facts about herself.

• “My Muse team is brilliant, driven, and obsessed with what we are building.” Why we love it: Aside from describing herself and her role, the author gives a nod to her team — something we don’t see often in LinkedIn bios.
• “I love the challenge of being told ‘no’ and turning it to a ‘yes’.” Why we love it: In this line, the author showcases one of the most desirable features of her personality.

This LinkedIn bio provides an in-depth look at the author’s current professional endeavors and her reasons for loving what she does. It ends on a personal note by describing her hobbies and her personality.

Explain why you're so fired up about coming into work each day. What excites you? Why do you love your company? What makes your product, culture, and/or team different from your competitors? Conclude with four or five personal tidbits about yourself.

10. This MBA graduate creates immediate credibility and lists her specialties.

This user earns instant credibility with her LinkedIn summary.

She starts with a bold statement: "I like to solve problems." She proves it with multiple examples from her career, then spotlights her specialties. Finally, she describes a few of her interests.

• “Whether it’s finding a perfect song for a film or finding a rare product for a rocket, I’ve been able to quickly uncover a customer’s pain point and identify a strategic solution.” Why we love it: This line shows her diversity of skills, high level of professionality, and key strengths.
• “I have since taken everything I’ve learned and started my own business in the cottage food industry, selling decorated sugar cookies.” Why we love it: The author demonstrates what she’s doing now and how her experiences led to her current endeavor.

We love the bulleted list of specialties, but especially love how the author demonstrates how she’s using those skills now at her startup. She also remains personable by closing with her hobbies and an invitation to reach out to her.

Use a short, impactful one-liner to highlight why you're successful or what you're best at. Give two to four examples of how this skill or desire has manifested itself throughout your life. Discuss your areas of expertise, then wrap it up with your favorite topics of discussion.

11. This leadership consultant highlights her passions and shares how it fuels her work.

This Boise-based consultant and business owner displays her sources of expertise. She concisely shares what inspired her work, and gives potential clients a preview of the benefits they can expect from working with her.

• “I believe that the strongest organizations are those in which employees feel connected — to each other and their work.” Why we love it: We get to see the core belief that drives the author’s current work in a succinct and clear way.
• “Along with my consulting work, I’m the founder of The Management Essentials, a comprehensive leadership development program for new managers.” Why we love it: While readers could potentially look at her work history to see her founder role, we love seeing it in her own words.

The summary is connected to the author’s mission from top to bottom — you never feel like her points are disjointed or disconnected. She then leads into her current work as a founder and instructor, and ends with a list of specialties for readers to scan.

Do you have an origin story related to your career path? Share a brief description of what has inspired your work, and what makes you want to do the work you do.

12. This career consultant speaks directly to who she wants to serve.

For consultants, business owners, and sales reps, speaking directly to who you want to serve in your LinkedIn summary is a smart approach to take. This career strategist and author does this masterfully in the first few sentences of her LinkedIn summary. By immediately calling in who she aims to serve, she can hook the right readers, increasing her chances of connecting with the right people.

• “I am on a mission to get all women of color–and people of color– the money, power, and respect we deserve in the workplace.” Why we love it: The natural response to a line such as this is ‘Sign me up,’ encouraging visitors to continue reading and reach out to the author.
• “I regularly partner with organizations to support BIPOC employees and leaders to success – through coaching, consulting, and workshops.” Why we love it: This line effectively summarizes what the author can do for organizations that work with her.

The author opens with an effective and visionary hook, then describes her mission and how she works to fulfill that mission every day. She then describes what organizations and clients stand to gain from working with her.

In the first few sentences of your summary, try writing a hook that would appeal to your ideal customer or client and keep their attention.

13. This business development professional highlights her wins.

Have you received any notable awards, or had exciting features highlighting your work? Include them in your summary to build credibility. This Senior Business Development Manager shares relevant awards and accolades in her LinkedIn summary to provide valuable context around her skills and abilities.

• “In 2018, I was selected by Jeff Bezos and his leadership team to be a recipient of Amazon’s Just Do It Award.” Why we love it: We love how this user explicitly shares her major accolades, and how she opens with the most impressive one.
• “It is important for me to serve my community through non-profit work, community organizing, mentoring, and planning events.” Why we love it: Not only does this line showcase the author’s key strengths, it shows the roles an organization could hire her for.

Your LinkedIn bio isn’t the space to be shy — and this summary exemplifies that down to the last sentence. It showcases the author’s key accomplishments without sounding arrogant, and mentions her non-profit work at length.

Highlight accolades and wins specifically related to roles you would like to be considered for.

14. This SEO professional demonstrates her friendly personality while showcasing her strong content writing skills.

You don’t have to be rigid and cold in your LinkedIn summary, and this bio is proof. It’s professional, succinct, and well-written — not to mention friendly, which is a breath of fresh air on a platform like LinkedIn. She effectively shares her expertise and invites users to engage with an attention-grabbing call-to-action.

• “How many content writing, video producing, graphic designing, SEO white hats who can’t whistle do you know? No guesses?” Why we love it: This is a fantastic opener that lists the author’s key areas of expertise while showcasing her sense of humor.
• “Tell me your least favorite through a private message.” Why we love it: One of the most creative calls-to-action we’ve seen, this line effectively asks users to engage with an icebreaker built in.

This LinkedIn bio effectively subverts expectations, engages readers, and describes the author’s specialties in content creation. The bio remains professional while still communicating a high level of openness and friendliness.

Strike a different sort of tone in your LinkedIn bio that shows the fun side of your personality, while still communicating your value proposition and what you can offer potential employers and clients.

15. This healthcare professional describes her educational background and key specialties.

For more formal fields such as healthcare, using third-person may be warranted, and this family physician takes advantage of that opportunity. She first describes her education, which is critical in medical fields, and then ends with her key mission. Still, she shows her personality by sharing her passion for her alma mater and her nickname (“The Community Doctor”).

• “Dr. Mooreland received her Doctorate from The Ohio State University (Go Bucks!) where she was inducted into the Gold Humanist Honor Society and selected as a National Health Service Corp Scholar.” Why we love it: In this line, the author effectively shares her educational background, her personality, and her key accolades.
• “Dubbed the ‘The Community Doctor,’ Dr. Mooreland founded Life Cycle DPC to be fully committed to serving well, free from meaningless boundaries and unrelenting paperwork, to engage and be fully present in the community with you and your family.” Why we love it: This line shows Dr. Mooreland’s pivotal role in her community and addresses the reader directly.

This formal LinkedIn bio front-loads the author’s educational background, which is key in industries such as healthcare, and adds a personal touch by emphasizing the importance of her work in the community.

Play with the structure of your LinkedIn bio, depending on your industry. If you’re an entrepreneur, you might start with your most recent startup; if you’re a lawyer, you might begin with your most important practice areas and your case record.

16. This t alent acquisition professional harnesses the power of storytelling .

As you write your LinkedIn summary, consider how your past experiences have led you to your current position. For instance, maybe your summer job as a teenager sparked a passion for sales, or your degree in Film informs how you shoot social media marketing videos.

• "One of my first memories is going to a parent-teacher conference in kindergarten and having my teacher tell my parents, “Desiree is definitely my most talkative, no matter where I move her in class she communicates with everyone!" Why we love it: We're not sure where the story is going at this point, but the hook is intriguing enough to continue reading.
• "I have developed a passion for not only being a voice of those that cannot communicate themselves, but also teaching people to communicate effectively." Why we love it: She weaves a common theme throughout her bio: effective communication. This ties the entire bio together.

This bio is far from cold or stuffy. The writer adds warmth by presenting personal tales that explain her journey to present day. Further, the same theme echos throughout the entire story (the importance of communication).

Weave a common thread through your academic and professional experiences (if one exists). Leverage the power of storytelling to bring your bio to life and add a touch of warmth.

17. This sales leader intrigues readers with her local know-how.

Katie does a great job underscoring her knowledge of Cape Cod with a compelling story about her community. She positions herself as the "go to" person for recommendations in the area, from oysters to suits. It's her passion and enthusiasm that lets real estate buyers and sellers know she's deeply connected to the local area.

• "When I want the freshest oysters, I don''t go to the fish counter at the grocery store; I go to John, the East Dennis oyster guy." Why we love it: From the first sentence, the author is flexing her local knowledge, which is important in real estate. We also love this intriguing hook.
• "A Cope Codder since I was a kid, I can find you the right house, bank, builder, school, auto mechanic, and yes, even the right oyster guy." Why we love it: Sometimes it's uncomfortable to tout our expertise. This author uses storytelling to boast her authority without it being the main focus.

Let's face it: it's hard to write about yourself and your accomplishments. The author hits the right note by folding her local expertise and know-how into a delightful story about her community in Cape Cod.

If you're in real estate, it's important to flex your knowledge about the area. After all, real estate is a local game. Make sure to identify yourself as an expert and enthusiastic fan of where you live and work.

Stand Out with an Exceptional LinkedIn Summary

With these LinkedIn summaries to draw on, you should have plenty of ideas and inspiration for your own description. Make it personal, unique, and engaging — and prospects and potential employers will feel like they know you already.

Editor's note: This post was originally published in August 2017 and has been updated for comprehensiveness.

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12 LinkedIn Summary Examples We Love (and How To Shine in Yours)

Let’s be real with each other—most LinkedIn profiles are a total snooze-fest.

If you’re tired of generic work experience descriptions and detest talking about yourself in the third person, then we’ve got you covered.

We’re about to dig into exactly what should be included in your LinkedIn summary, plus some fantastic LinkedIn summary examples to give you inspiration.

Ready to make some heads turn in your corner of the LinkedIn world? 

What Should a Good LinkedIn Summary Include?

Your LinkedIn profile picture and headline are the first impressions you make on the platform, but for those wanting to learn more about you, the summary is the next destination. 

Your LinkedIn summary appears in the "About section" of your profile. It’s a free text box that lets you define who you are. It’s not just something to fill out before you start a job search, but a space to define your career, ambitions, the value you aim to provide, and a little bit about your personality. 

Of course, condensing all of that into 2,600 characters isn’t easy.

Whether you’re using LinkedIn for outbound sales prospecting or landing your dream job, a solid LinkedIn Profile Summary is key. You can put anything you want here (and you should!), but an effective LinkedIn summary should include:

• An interesting hook that makes people want to read your summary
• What you do and why you do it (not just your job title)
• Skills and certifications you bring to the table
• Who you aim to serve in your career or business
• The value you hope to provide to employers or customers
• Results you’ve helped achieve (the more specific and numeric, the better)
• An overview of your experience
• Something unique about your personality or life

That last point is really one of the most important—above all, you need to make sure people know that you’re a real human that they can connect with.

Having writer's block on your LinkedIn Summary? Check out our AI LinkedIn Summary Generator for free!

12 LinkedIn Profile Summary Examples We Love & What You Can Learn From Them

Before we get into how to write your best LinkedIn summary, let’s go over 12 examples of our favorite LinkedIn summaries. For each one, we’ll tell you what works about it and how you can use what it teaches to optimize your summary. You’ll be glad you went over these templates before going out on your own. 

Daniel Ryan Lets His Quirkiness and Personality Shine, but You Still Know He’s Legit

Why this works:

• While Daniel is serious about sales, he’s all about letting his personality shine.
• He provides just enough to let you know he’s a successful salesperson by letting you know he was the first BDR at two successful companies, a confident move. 
• If you’re being approached by Daniel for a sale, you’ll be delighted to see that he’s just a regular fun guy and isn’t going to try and sell you too hard. 
• If you’re a prospective employer or business partner, you’ll get a sense of his personality and how confident he is in his abilities. 

How to use this example for your LinkedIn summary:

• List all the quirky, interesting things about yourself. Which of them could work their way into your LinkedIn summary? Your personality is just as important as your professional life. 
• Use short, punchy lines to show off your achievements. It comes off as confident. 
• You don’t always need to write an essay. Emojis and bullet points can do a great job of showing off your unique flair. 

Ashley Walton is All About Results and Action

• You can’t read Ashley’s summary without being impressed with the numbers. They are astonishing and not buried beneath a wall of text. 
• Well-organized sections compartmentalize the important aspects that Ashley wants to showcase, and hard-hitting bullet points make it easy to digest. 
• While it doesn’t show off personality all that much, it does show you that she’s serious about creating results and has noteworthy accomplishments that she’s proud of. 
• If you were a big brand looking to hire an agency, you’d be impressed. 
• Organize your summary into different sections and use no more than five bullet points in each section to show off the most important achievements or skills. This will be easier to read and take in. 
• Don’t be shy about sharing your accomplishments, all of them. You might be more accomplished than you even realize. 
• Numbers, numbers, numbers! Use hard stats such as dollar amounts, team sizes, traffic numbers, or whatever it is you are working with. 

Caroline W. Conveys Her Love For Helping Customers

• Excellent opening line from Caroline . Why would she love technical customer support? It makes you want to read on and find out why. 
• She strongly conveys her love and dedication to helping customers. If you were looking to hire a customer support specialist and read this, you would feel like she is going to have your back. 
• She shows that she is a team player with hardcore problem-solving capabilities, even when the path is hard, confusing, or unknown. 
• Instead of listing one of her skills/traits as "coolheadedness" or something like that, she beautifully states, “I am the one calmly letting the rest know we got this.” Who wouldn’t want someone like that on their team?
• Let people know how you help others. Your job and skillset is ultimately about helping people (that’s how society works after all), so be specific about how you do that. 
• Talk about how you work on a team. Are you the one who puts out fires with cool confidence? Maybe you’re the one that takes the reins and charges into battle head first? Let people know. 
• Use colorful language to convey your passion and love for what you do, as Caroline beautifully does here. You, too, can make people feel your dedication to your craft through the page. 

Ryan is Made of Love and Farts—and He Can Teach You How to Start A Purposeful Online Business

• Ryan starts with an interesting hook that somehow includes farts and leads into a personal passion of his, meditation. Lots of personality here that makes you want to see what this guy is all about. 
• Lots of well-dropped numbers here, but it’s done tastefully. The stats are staggering (500k monthly readers, ALL 50 states!) and integrated nicely into the summary. 
• Tons of impressive experience and achievements, yet they are neatly wrapped inside interesting bits of Ryan’s personality. It’s not just that he’s an A+ content marketer, he’s also a meditating vegan who loves to travel and has a sense of humor, much more relatable. 
• Lists a lot of well-known companies he’s worked with. No shame in dropping impressive names if tastefully done like it is here. 
• “Wrap” your LinkedIn summary with tidbits about your personality at both the beginning and the end. This will make people more interested in reading the middle part and make you more relatable. 
• Don’t be afraid to add some humor. Yes, you can talk about farts and still convey professional expertise. In some ways, it makes your professional stuff more compelling since you’re able to have a sense of humor at the same time. 
• Worked with well-known people or companies? Let people know in your summary. It’s easier to read here than sifting through all of your past years of experience, and even those might not show everyone you’ve consulted or collaborated with.

Justin Welsh Tells a Compelling Tale about Growth and Getting Results

• As you start reading Justin’s summary, you realize it’s going to be an interesting story about burnout, recovery, and growth. That’s a great hook. 
• Instead of saying, “I can help you grow your online audience,” he goes into a story about how he grew his and then lets you know about his digital course where you can do the same. This is the perfect example of “show, don’t tell” and helps build trust and confidence. 
• Expert use of compelling results woven throughout. You can’t read these numbers without being super impressed. 
• He is highly specific with everything, including how many minutes his course is, how many students there are, and how many pieces of content you can expect to produce per day from his course.
• He ends with ways to contact him and learn more from his courses. This is a great space to let people know about your services and how to contact you, and he does that perfectly here. 
• If you’re selling something, try using storytelling instead of just listing off how great the thing you sell is. This helps build more trust in your readers and confidence in you. 
• Lean into numbers, so much so that you are defining even small details numerically. For example, if you are trying to get people to schedule a demo, say “15-minute demo,” similar to how Justin says exactly how many minutes his courses take to complete. 
• If you have one, end with a call to action. This could be letting people know where to contact you, what your website is, or how to sign up for your offering or product that you sell. 
• Don’t be afraid to be vulnerable and talk about difficult things. He talks about how career burnout led him to walk away from his job but then tells a great story about what he learned next and what he can teach. You might have a similar story about overcoming hardship that would get people to empathize with you. 

Maddie is an Open Book Who Invites Candidates to Join a Fantastic Team

• Instead of coming off as a ruthless head hunter, Maddie comes across as an approachable recruiter who has genuine interests and is truly interested in helping people. 
• While short and to the point, she conveys her personality, warmth, and the high quality of the company and team she is recruiting for. 
• She lets you know she is always up for a chat and invites you to send a message that doesn’t have to be about business.
• If you have a people-facing role, be inviting and come off as a kind human. This can drop the resistance that potential prospects or candidates would have in speaking with you. 
• Especially if you’re in sales or recruiting, put your company and/or product first. Use this space to talk about how great it is, as Maddie does here for Close. 
• If you want people to reach out to you, let them know you’re always up for a chat.

Ross Simmonds is on a Mission to Make Content Marketing Better

• Ross starts with a clear mission statement and tells you how his agency makes content marketing more valuable—through actual marketing. 
• He calls out what’s wrong with what many companies do with content, which is just publishing it and failing at distribution, then lets you know how he will fix that. 
• You can see that not only has he created success for large companies across all the major social media platforms, but he also has a "top skills" badge embedded into his summary, which earns extra points for building trust. 
• Do you have a personal or company mission statement? Use that in your summary. It lets people know what you’re about and how exactly you can help them. 
• Call out what’s wrong in your industry and how you plan to fix it. 
• Are you highly skilled in a certain area? Take advantage of LinkedIn features and badges to show that off in your profile. LinkedIn shows you how to do this in this video . 

Pam (Marketing Nut) Moore is Inspirational and Impactful

• Pam combines personality with her hook, which causes you to get a sense of who she is right off the bat and makes you want to know more. Who is this admitted geek who served the most successful brands in the world? 
• Pam expertly breaks her summary into sections, with clear delineation between her overview, backstory, current business, and her speaking and training offering. 
• She doesn’t just list her experience but adds storytelling and inspiration with tidbits like “she’s been doing social before it was called social media.”
• She weaves in inspirational language and passion throughout. Using words like “Ignite,” “dream customers,” and “achieve!” at the end. Way to go, Pam! She’s fired up. 
• Cut your LinkedIn profile into clear sections that delineate different aspects of the story you want to tell. Who you are, what your background is, and your current job or business could each be their own section. 
• Keep your paragraphs short. Pam says a ton without overloading the brain because her writing is neatly broken up. 
• Don’t shy away from your passion and inspiration. Pam conveys her enthusiasm and inspiration through the page, and you can too. 

Ryan Reynolds is Actually Human and Funny On LinkedIn

• While you’re probably not a high-profile celebrity like Ryan Reynolds , his summary is a showcase of why showing your personality works. 
• He starts by making fun of LinkedIn's “business language,” which we all know is true. Then goes into how he’s on a sabbatical from acting to work a 9-to-5. How funny and odd. 
• He pokes fun at the praise he’s received from the Wall Street Journal and his own skills. 
• While he doesn’t have a call-to-action (because he doesn’t need one), he comes off as an authentic human whose on-screen sense of humor matches reality. 
• Be human and show you’re personality. Ryan’s funny summary is a perfect example of how you can become more approachable and likable on LinkedIn. 
• Add in a spice of humor. Hiring managers and potential employers won’t mind if you make a joke on LinkedIn.
• Consider throwing in a joke when speaking about an impressive achievement or experience. Ryan puts on a showcase of how to do this with his Wall Street Journal comment, and anyone can add some similar humor to make their experience more interesting and relatable. 

Marsha Collier is No Dummy

• Marsha has a great hook. Everybody knows about the “for Dummies” books and probably has bought one themselves. I have several on playing ukulele and fishing, so by seeing that she’s a “dummies” author, I’m hooked (just like the fish I learned to catch from the books).
• Awesome use of numbers with dates attached to make it even more impressive. She had already sold 1M books by 2007 and has had 20k podcast downloads a month since 2008. 
• Many people who hire consultants want to see things like what brands you’ve worked with and what publications you’ve been featured on. Marsha is super thorough here and builds a lot of credibility with her experience. 
• She gets into the specifics of what she offers to her clients (selected brands) and addresses a common problem they all have around community building and online customer service. This gives brands a clear reason to hire her or at least reach out. 
• Dig deep into the numbers and dates. For example, if you sold $10M worth of software, during what period did you do that over? $10M sold between 2019-2022 sounds more impressive than just $10M sold. 
• Dig deep into the impressive companies, brands, and publications you’ve been a part of. You could consider listing brands you’ve sold to or collaborated with and publications your work has been featured in, rather than just companies you’ve worked for. 
• Be specific about what you are offering clients and/or employers, and talk about the problems you will solve for them. This is more compelling than just listing experience and results on their own. 

Ross Pomerantz, aka “Corporate Bro,” Uses Humor to Speak to His Tribe

• While not someone you recognize from the movies (like Ryan Reynolds), Ross is another showcase of how to write a funny LinkedIn summary that hits the mark. 
• Ross makes funny videos and has a community offering for a specific group: disgruntled salespeople. His profile and summary are perfectly tailored to those who would come across his funny videos and want to know more. 
• He lets you know a little bit about the funny guy behind the videos, which adds a nice human element. He tells a story of minor league baseball, sales, and comedy. 
• The whole thing is a joke, which matches his videos, but he has a call to action (CTA) that singles out his target audience, “for all those with a quota.” Perfect ending for people who relate to his videos and want more. 
• Do you have a specific target audience that you want your profile to speak to? While you might not use as much humor as Ross, you could tailor your profile to that group in the same way that he does this for disgruntled salespeople. 
• Again, don’t be afraid to use humor and personality. It works!
• End with a CTA that also calls out your tribe. Name your target audience, and they will know that you have something to offer them. 

Austin Church Takes You on a Journey from Rags to Riches

• Austin gets an A+ for storytelling. His story (and hook) begins at a dark place, and he tells us how overcame those dragons and became the success he is today. 
• He uses his own story to build empathy with his audience that is going through what he went through. He shows how he struggled in the same way and how he can help. 
• He succinctly explains some of the most important lessons he’s learned on his journey to 6-figure freelancing. This is providing a ton of value upfront. 
• Great use of specific numbers like “$486 in startup capital” and “$9,000+ engagements.” These make his story feel more real and convincing. 
• He has three calls to action for the three different “levels” of his audience. A newsletter for those interested, a beta group for those ready to learn more, and a coaching offering for those ready to jump right in. 
• Storytelling and vulnerability work wonders for building empathy and confidence with your audience. Share your struggles along with your wins. 
• Provide real value for free. Don’t hold back until after you’ve got them on the call. You can create interest by sharing freely. 
• Use specific numbers, whether that be how much money or time you can save your clients or how much you can help them make by investing in your offering. 
• Create different calls to action based on the level of interest your audience has. Instead of just saying, “Schedule a demo here,” you could offer a content download, a link to watch a short video, and then a form to schedule a call or demo. This will capture a wider audience than just those ready for the live demo. 

How to Write a Jaw-Dropping LinkedIn Summary: Tips & Best Practices

Now that you’ve learned from the best, let’s get you writing your very own LinkedIn Summary. While deeply knowing your career ambitions, initiatives you want to undertake, and audience for your LinkedIn Profile is going to be critical, you’ll also want to follow these best practices. Do both, and you’ll have a killer LinkedIn Summary that is sure to impress prospects, employers, followers of your personal brand, and even career coaches. 

Write a Hook That Captures the Attention

Just like everything else on the web, your LinkedIn summary is essentially copywriting—you’re writing to sell something (in this case, yourself!). And all copywriters know to lead with a strong hook. This is something that leads into an interesting story, shares a dramatic result, or makes a powerful statement that makes the reader want to learn more. 

Whatever you choose, make it interesting and meaningful. Instead of starting with, “I am a salesperson in the automotive industry,” you could start with, “Yes, I’m a used car salesman (I know…), but I do it for different reasons than you think”. 

This makes the reader curious. What reasons? Is this used car salesman different than the others? How? Use your storytelling prowess here to make it interesting and get people wanting more. 

Above, the good example makes a powerful statement about what’s wrong in the industry and what this person is here to fix. The bad example is a generic statement that doesn’t have much power or story behind it. 

Describe Your Soft Skills and Hard Skills

Of course, you’ll want to describe your skills, but not in a boring way. Instead, add a little extra about what your skills bring to the table. Don’t just say, “I’m a graphic designer.” Instead, you could say, “I help brands tell a unique story through beautiful graphic design.” This is a pretty simple concept, but too many people say what they do in a simple, generic way. Make it unique to you!

As this study of dream jobs around the world emphasizes, it’s also important to highlight transferable skills that might open up avenues into different career paths — a graphic designer might have exceptional analytical or problem-solving skills, for example.

Use Bullet Points or Short Paragraphs to Break Up Text

Another useful tip from the copywriting world applies here. Don’t present readers with a wall of text. It’s intimidating and makes you think, “There’s no way I’m reading that.” Instead, break things up into easily digestible chunks using bullet points and short paragraphs. This simple tip will ensure that your summary gets read much more often. You won’t get your dream job if recruiters aren’t reading your summary. 

Write in the First Person

If you’re the President of France or perhaps the CEO of Microsoft, maybe then you can write about yourself in the third person. But if you’re down here on Earth, you’ll write a little bit closer to how you talk, which is in the first person. 

Writing in the first person rather than the third will make you much more relatable. It will feel like the reader is having a conversation with you rather than reading your corporate bio on the company website. Being relatable and approachable is good, right? So make your profile a little more relatable by writing in the first person. 

Include Numbers that Speak to Your Accomplishments

Especially if you’re in sales, digital marketing, or a revenue-generating role, you should include hard numbers in the summary that showcase your accomplishments. Simply saying, “Excelled at sales in my region,” is much less compelling than saying, “Top salesperson in my region with $4.3M closed in 2023.”

Even if you weren’t the top person in your region or whatever group you may be a part of, you should still show off your numbers to make it sound real. Numbers and stats are always more persuasive than words alone. Numbers aren’t just for sales, but other professions like human resources, software engineers, SEO specialists, project managers, and even recent graduates can all find some kind of valuable metric to showcase. This could be improved efficiency percentage, dollars saved, time saved, or whatever makes sense for you.  

Share Your Unique Personality!

While it may not seem counterintuitive, this might be the most important part of your LinkedIn summary. Everyone, including you, is rattling off their skills, experiences, and specialties. But is everyone going to show some personal flair? Probably not. If you want to capture your reader’s attention, then show off a bit of who you really are.

Whether you’re a goofball, a clean freak, or super into collecting Pokemon cards, let people know. You’d be surprised what people will relate to and how much more people would rather work with someone who seems human. In some cases, rattling off amazing achievements can even intimidate people, but showing off some personality can ease the tension.

Yes, I’m a complete shark who produces amazing results at work, but I also have two adorable Siamese cats who I repeatedly attempt to walk outside on a leash, and it’s not going well. See how that makes someone seem more relatable? 

A final note: Don’t forget to proofread your summary, especially if you’re a job seeker. While a typo can be forgiven, a flawless summary section will help you stand out. 

Why You Should Use a LinkedIn Summary Generator

Your LinkedIn Summary is an open canvas. You get to choose how to define your career and what you offer to the world however you see fit. Above all, it’s a space for you to show a little bit of who you are, along with how you can help. 

So don’t forget to showcase your personality along with your talents and experience. In my opinion, that’s the most important thing to include. It helps whether you’re using LinkedIn for sales or looking for a job. 

However, if you’re like most people, you might get a bit of writer’s block. I mean, you’re only trying to distill your entire career and personality down into this little text box, it’s supposed to be challenging. 

If you’re looking for a swift kick to help you get started, our LinkedIn Summary Generator is the tool you need. It will guide you through a series of questions to help you better understand who you are and how to portray yourself, and then write up a draft of your summary for you based on your input, skills, and experience. 

Use it for a first draft, or maybe it’s all you need for a great LinkedIn summary, that’s up to you. Happy summary writing!

DISCOVER THE LINKEDIN SUMMARY GENERATOR - ACCESS NOW→

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How to Write a Great LinkedIn Summary (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

Today, there are over 675 million LinkedIn users. That’s more than double the population of the United States . Holy cow, right? Not only is that an impressive figure, but it also showcases the trial many LinkedIn users face when crafting their LinkedIn summary and the rest of their profile.

What trial might that be?

It’s the fact that you have to stand out in the veritable sea of other people on the platform. That’s no small feat.

But you aren’t afraid of a little challenge, right?

Didn’t think so. And you shouldn’t be.

With the right approach, your LinkedIn summary can be a shining beacon, like a lighthouse cutting through the fog of blasé profiles. Let’s light that candle, shall we?

What is a LinkedIn Summary?

Before we dig into how to write a LinkedIn summary, let’s talk about what one is and its purpose. After all, you don’t want to spend valuable time creating one only to realize later that a LinkedIn summary isn’t what you thought it was.

First, unlike the name suggests, you don’t want to simply summarize your profile in this 2000 character space. If all you do is rehash your work history, you’re missing out on an opportunity. Plus, that approach is ridiculously boring.

So, what is the LinkedIn summary section for?

It’s a spot where you can discuss yourself freely, using your own words. It’s a free-form supplement, giving you the ability to give your career some context, highlight a bit of personality, and otherwise put your best self on full display.

NOTE: Also be sure to check out our companion piece on Linkedin Headline Examples !

What Makes a Great LinkedIn Summary?

Alright, we know the description above is a little ambiguous. It seems like you can technically take your LinkedIn summary in any direction, and that could leave you paralyzed. After all, nothing welcomes writer’s block like unlimited options.

We want to make sure that doesn’t happen. By understanding what a good LinkedIn summary looks like, you can make sure yours fits the bill.

One point that is critical to understand is that, unlike a cover letter or resume, your LinkedIn summary shouldn’t be overly targeted. While you want to speak to your ideal field or niche, don’t draw down onto one job or employer. You aren’t updating this section every time you apply for a job, so it’s best to use a slightly broader stroke. Cover your bases, but don’t screen yourself out of opportunities by mistake.

Additionally, make sure your first 300 characters or so really pack a punch . Why? Because the summaries aren’t on full display. Only the initial 300 characters shows when your profile is viewed on a computer. On mobile devices, it’s truncated even more. You have to entice people to click “show more” to get to the rest. If you don’t enthrall them in those first couple of sentences, they won’t.

When it comes to the content, focus on your talents and accomplishments. Craft them into an engaging narrative, punctuating it with impressive metrics.

As you write, make sure to include relevant skills and traits . Consider what hiring managers and recruiters typically want to find when filling jobs like the kind you want to have. Incorporate those whenever possible, increasing the odds that they’ll see the value you provide and will show up in search results.

Common LinkedIn Summary Mistakes

As mentioned above, one of the biggest mistakes you can make is just rehashing your work history. However, it certainly isn’t the only misstep you can make.

Being overly rigid doesn’t typically work in your favor. Imbuing a bit of personality into your LinkedIn summary is a good idea. It adds a degree of authenticity and makes the content more engaging.

Another mistake is going the wall-of-text route. You have to break up your summary into multiple paragraphs. Otherwise, the eyestrain hiring managers and recruiters will experience when trying to review your profile is going to be a major turnoff.

Finally, while you want to be a bit broad, don’t go full-blown generic. You have to focus the content on something general, like your preferred kind of role or specialty. If you go too wide, you don’t seem focused, and you won’t be able to showcase the value you could provide to the right employer.

5 Great LinkedIn Summary Examples

Alright, now it’s time to get to the part that you’re probably most excited about; the LinkedIn Summary examples. By reviewing the information below, you can see what it takes to craft a good LinkedIn summary that really showcases you as an amazing talent.

1. All About Your Mission

Deep down, every professional has a mission. It’s essentially a goal for how they want to help companies, putting their skills to use for specific gains. With this approach, you can talk about what you do, where your professional passions lay, and how you apply your skills.

EXAMPLE SUMMARY:

“Today, content makes the world go ‘round. Marketing isn’t just about showcasing products or services; it’s about crafting compelling stories that engage audiences and resonate with the masses. I strive to be the bridge between brands and consumers. Along with embracing data analytics to identify customer needs and interests, I also use that information to create strategic content. My goal is to enhance the company’s brand, increase conversion rates, and drive sales, all through the power of digital marketing and SEO. My experience as a content strategist and creator has not only ignited my passion for branding and inspiring consumers but has given me skills that allow me to support growth initiatives. Digital media and design, social media marketing, and company branding are just some of the specialties I use to support companies who want to reach greater heights.”

2. Soft Skills Through a Personal Anecdote

Usually, sharing details about your technical prowess on your profile isn’t overly challenging. But, giving hiring managers and recruiters a glimpse into your personality traits, that’s a different story.

If you want to highlight your soft skills , consider using a personal anecdote that’s particularly intriguing. This approach can also work well for anyone who doesn’t have a substantial amount of professional experience. It puts your traits on display, and that can help when you’re working on landing entry-level roles.

“When I was 25, I hit a ceiling. Yes, even though I was young, I realized my career was about to dead-end. I didn’t want that to happen, so I made a choice. I went back to school. While working full-time, I enrolled in college full-time to finish my bachelor’s degree. While I already had more than two years of school under my belt, the prospect was daunting. The amount of perseverance required was hard to fathom at the start. I had to rely heavily on my time management skills and remain calm under pressure. As I moved forward, new challenges arose. Mental fatigue was hard to battle, so I had to approach my work strategically. I was accountable for all of the work, so remaining organized to ensure I met every deadline was a must. Ultimately, my diligence paid off. I completed my bachelor’s, and graduated with honors. The entire process taught me more about dedication than nearly every other experience. It also showed me the benefits of hard work, as, while it was difficult, it was certainly a journey worth taking in the end.”

3. When You’re Highly Experienced

If you have a ton of experience, sometimes that is worth showcasing. Most hiring managers and recruiters aren’t going to review your work history to find employment dates and then do the math to determine how long you’ve been in the field. However, you also want to touch on your skills and tell a story, so make sure to go the extra mile.

“I have over 15 years of experience in the software development arena. To say that coding is a passion is an understatement, as it is a love that has continuously helped me overcome obstacles, embrace challenges, and keep my career moving forward. I’ve had the opportunity to add a range of capabilities to my repertoire, including JavaScript, HTML, CSS, React, and Python, just to name a few. Along the way, I also discovered a new passion: leadership. Recently, I have stepped into the role of project manager, guiding the work of other software developers and other technical experts to ensure the solution was developed correctly, on-time, and on-budget. I strived to focus on collaboration, mentorship, and communication, ensuring every team member could be at their best. Overall, I find the ability to combine the technical with leadership incredibly fulfilling, and I aim to carry my past experiences forward, ensuring I can embrace past lessons while continuing to grow.”

4. All About Achievements

If you’re an active job seeker, making your LinkedIn summary all about accomplishments can be a great option. It lets hiring managers and recruiters see exactly what you’ve pulled off in the past, eliminating a lot of questions about your value.

“Many companies want additional market share. At times, they hemorrhage money, all in the name of capturing a few leads that may or may not pan out. But what if there was a better way. As a sales professional, I understand the challenges associated with cultivating a customer base and retaining paying customers. Growth is my main focus, and I believe in using innovative approaches to spur customer interest and entice conversions. In 2019, I implemented a new approach that specifically targeted past customers, and often under-tapped segment. My goal was showcasing a value proposition that focused on the benefits of a long-term relationship and additional product acquisition. Once in place, customer reorders increased by 218 percent, augmenting this source of revenue for the company dramatically. The same principles can be applied to other segments, ensuring greater conversions and retention. My aim is to help companies experience those results, first hand. After all, seeing is believing, and I want to ensure you get results that aren’t just what you expect, but so much more.”

5. A Bit Pro, A Bit Not

Sometimes, highlighting a little bit about your professional experience as well as some tidbits that highlight your personality is a wise choice. It’s a bit more casual and personable, so it can work well for people who spend their days working directly with people as well as those in creative fields.

Begin by discussing your current role and an achievement or two. Then, shift to something a little more quirky or unexpected.

EXAMPLE SUMMARY

“Over the past 7 years, I’ve cultivated my skills as a recruiter. I focus on helping businesses secure the talent they need to thrive, both when it comes to skill sets and culture fit. With that combined approach, I’ve been able to reduce turnover by 38 percent with my current employer, ABC Company. When I’m not recruiting, I enjoy spending time swimming laps at the community pool. I was once a competitive swimmer, and it’s still a passion. Not only does it keep my healthy, but it also lets me maintain a bit of a competitive edge, as I’m always striving to outdo my best time each time I hop in. Plus, it’s a great de-stressor, giving me an outlet that ensures that, while I am at work, I’m always at my best.”

Putting It All Together

Ultimately, creating a good LinkedIn summary takes a bit of work, but it can be done. Use the LinkedIn summary examples above to get your creative juices flowing, then give it a try. You might be surprised how easy it can be to get it right.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

Copyright © 2024 · TheInterviewguys.com · All Rights Reserved

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Tips for how to write a LinkedIn summary and examples

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Why your LinkedIn summary matters

What should be in a linkedin bio, how to write a good summary on linkedin, linkedin summary examples, more ways to stand out on linkedin, be confident in your professional value.

Searching for a job today looks very different than it did 20 years ago. Applicants used to deliver a paper application or resume to the workplace. Usually, they handed the document to the owner or manager as their application.

Professional platforms like LinkedIn have changed this process. They allow employers to scout out prospective employees before actually meeting them. For this reason, it’s essential to know how to write a LinkedIn summary that impresses recruiters.

A LinkedIn summary is the “About” section. It’s where you capture your professional biography, accomplishments, or anything else you want someone seeing your profile to know. You’ll often see people refer to it as your profile’s bio. 

LinkedIn is a social media platform for businesses and professionals. It boasts a vast network of employment opportunities . It’s a great place for job seekers to pursue new contacts, research a field, and find open positions. A summary is one of the first things visitors to your profile read. That’s all the more reason to make it stand out. 

Six people get hired on LinkedIn every minute — and you could be next.

A recruiter first sees your profile’s “Headline.” It’s the text following your name that captures your title, industry, and expertise in a short statement. Depending on their industry and personal brand, some people add an emoji or two. The writing is visible when your profile populates LinkedIn search results and before someone clicks on your profile.

If your “Headline” draws a recruiter into your profile, they’ll next look at your summary to learn more about you. A good LinkedIn summary stops a potential employer in their tracks. They want to learn about the person who wrote the engaging summary.

This is why it’s important for your LinkedIn profile to be dialed in. It’s an opportunity to give a compelling first impression . A complete profile includes all the information you would have on a resume to stand out . It outlines previous employers, job descriptions, areas of expertise, education, and marketable skill sets. It can also capture big accomplishments , impactful projects, or other impressive professional experiences.

But your skills and experience are only a part of what employers consider. Your profile’s “About” section is the perfect place to describe what personality traits make you unique . Focus on documenting what unique qualities you bring to the table. Additionally, outline a handful of tangible business outcomes that your skill set will help a company achieve. If you have any data to back up these statements, add them as well. This technique can make your profile memorable and help you land that dream job .

Think of your LinkedIn summary as a cover letter for any recruiter or hiring manager who finds your page. The blurb should encourage employers to explore your profile further. 

LinkedIn summaries have a maximum of 2,600 characters, so don’t include every detail about your professional history and education. Use the space to present a bite-size introduction to who you are. You can also utilize the section’s white space to make your summary skimmable. Remember, you’re not aiming to document every element of your work experience. Only focus on relevant information for the new job you want.

An excellent LinkedIn summary should include the following:

• Expertise. Remember, in this brief “About” section, you’re trying to sell yourself and your skills. Ensure that anyone reading your profile gets an immediate understanding of your expertise. Don’t dive into all the details, but include a concise list of 3–5 key traits that represent who you are as a professional. You can even list them in a subsection of your bio that lists “Top skills.” This section is segmented into its own box, so it stands out to someone skimming your profile. Try to include industry buzzwords. For example, list which coding languages you’re proficient in if you’re a software engineer.
• Prior experience. Your comprehensive experience lives elsewhere in your profile. A LinkedIn profile summary is a snapshot of all the skills and knowledge you have to offer. But if you can squeeze in a few words about your proven track record in a particular field or notable companies you worked at, it may entice an employer to keep reading. If you’re a recent graduate, add details from internships or extracurriculars.
• Contact information. Provide a safe and professional means of contacting you , such as a secure personal or business email address. It’s important that you use the same email address across your cover letter, resume, and LinkedIn profile. Alternatively, a recruiter could contact you via direct message on LinkedIn. Remember to pay close attention to both inboxes.

Your summary should tell recruiters that you’re an interesting, capable, and reliable professional who would be a great addition to their team. Here are some tips for writing the perfect LinkedIn summary:

• Hook them with your introduction. Don’t waste the first sentence. Starting the summary with “My name is…” makes your profile blend in. Begin with an attention-grabbing statement about yourself, your experience, or your professional values .
• Talk yourself up. You’re on LinkedIn to impress business contacts. Your summary should reflect the pride you have in your achievements . It should also highlight your best work and skills. Define what success means to you and how you’ve wowed past employers.
• Use keywords. Include keywords that are relevant to what employers in your field search for. Pepper in the industry- and role-specific buzzwords, such as “editing” or “copywriter,” to leverage the platform’s search engine optimization (SEO) and help your profile appear in more LinkedIn search results.
• Show some personality. Make sure your uniqueness shines through in your summary while remaining professional. Include a unique fact about your life or career, and allow your voice to shine through the writing. LinkedIn is the perfect place to capture your personal brand .

Understanding what it takes to create a stellar LinkedIn summary is easier with examples. Bear in mind that these examples come from real LinkedIn profiles . So you shouldn’t copy and paste them. Instead, use these examples to guide you as you create your unique and eye-catching blurb.

Career coach

The summary below makes good use of the 2,600 characters, packing a lot of information into a short space. Remember that not all LinkedIn “About” sections need to be this long, but don’t shy away from using all the characters you need.

Pay attention to how the coach introduces themself, then jumps straight into a list of unique attributes. They identify which qualities and interests make them unique. Recruiters know right away what sets them apart from other STEM coaches and how to get in touch.

“With almost 20 years of experience in STEM-related fields, I bring a wealth of knowledge and expertise to my coaching clients. Those I’ve coached and those who know me would tell you that I’m:

• Compassionate: I care about the people with whom I work. We all need a helping hand every now and again, and I strive to provide that to all who seek my assistance.
• Empowering: I want my clients to come out of our sessions feeling like they can take on the world. An important part of my practice is to make sure clients recognize the progress they’re making and take the time to celebrate it.

Over the course of my professional life, I have partnered with experts in a variety of STEM industries to help them through difficult times in their private and work lives. I have coached over 100 individuals, many of whom have gone on to be significant leaders in and contributors to their fields.

Some areas that I specialize in are:

• Escaping toxic work environments. I can help you figure out how to exit a current role or workplace that is damaging to your well-being, as well as help you get back some of the confidence and excitement that a toxic environment tends to smother.
• Getting back to work. Perhaps you’ve taken time off to start a family or take care of an ailing relative, but now you’re ready to get back into the workplace. I’ll help you understand the nuances of finding employment in the 21st century and make sure your specialties are recognized by potential employers.
• Leadership. Many who pursue STEM-related fields are scientists and researchers who are happy to be tucked away in a lab, investigating the mysteries of the universe. But it’s important to be able to communicate discoveries to the public and communicate requirements to your staff.

I provide leadership training for those in science and technology fields who may be uncomfortable with their position of authority.

For further information and client testimonials, please see my website: [website URL].”

This example is long, totaling just under 2,000 characters. The use of bulleted lists and bolded text helps make it skimmable. But depending on your industry and professional experience, it might be beneficial to write a more succinct summary like this second example. 

Human resources manager

This profile summary is a strong example of a quick and concise summary. It is a rundown of this person’s experience and values without a bullet-point list of expertise. Some positions don’t need you to explain everything you can do. The recruiter may already have a solid grasp of the basic qualifications for your job title. 

In this example, the prospective employee focuses on proving why they’re the best candidate .

“Running a Human Resources department has led me to focus on the first part of that term: humans. I never make the mistake of thinking of employees as cogs in a machine.

I’m engaged in connecting with each of the employees or managers who come through my door and seek to treat each of their questions and concerns with respect and politeness. I firmly believe that the best way to produce long-lasting business relationships, be they with clients, employees, or bosses, is to make genuine connections with people.

I have over 15 years of experience in HR and have worked in all aspects of the field. I have professional qualifications in Management Studies and am a member of the Society for Human Resources Management (SHRM). The SHRM considers itself the “voice for all things work,” and I represent that in my workplace.

If you’re looking for a kind, conscientious, professional Human Resources manager, please feel free to get in touch at [email address].”

Once you’ve drafted a summary describing your skills, personality, and experience, it’s time to shine. Follow these suggestions to further grab readers’ attention:

• Be conversational. Professional doesn’t mean rigid or stilted. Write in the first person and keep your summary conversational. Imagine you’re introducing yourself at the beginning of an interview. Making a personal connection is often the beginning of creating a professional one.
• Focus on clarity. A summary that is easy to read will keep a recruiter engaged. If a reader gets to the end of your bio and feels confused about what you offer, it’s not doing its job. Have a friend or colleague read your summary to ensure it’s straightforward but detailed. 
• Be organized. When a recruiter reads your “About” section, there should be a clear narrative. It begins with a personal introduction. Relevant work experiences and accomplishments follow. Conclude with a clear and concise sentence to wrap up everything you’ve written so far. Your summary is easier to read when it’s organized intuitively and polished. 
• Touch on motivations and expectations. Offer recruiters a brief window into why you’re following this career path and what you expect to gain from it. If your reasons and expectations match an employer’s, you’re one step closer to securing a position.
• Authenticity . Recruiters want to learn about your professional experience as well as your personality. Your LinkedIn profile can capture what you care about and how it contributes to who you are . 
• Networking and engagement. LinkedIn is a great place to connect with other people in your industry . Try engaging with their posts so you can learn from their experiences. It’s also a great platform to share your professional insights. 
• Don’t forget to revise. As your skills and knowledge evolve, change your LinkedIn profile. Add new certifications or work accomplishments , such as leadership awards or acknowledgments in a trade publication. Ensure your profile is current, even if you’re not looking for a new role . 

A LinkedIn “About” is where you can talk yourself up to employers before sitting in an interview . You can use that space to describe your skills, personality, and ambitions. And do so without the stress of on-the-spot answers. 

Knowing how to write an outstanding LinkedIn summary will give you the leg up you need to land your next job. Be confident in your experience and skill set. Sometimes, leaning on the guidance of a professional career coach can help. If you think coaching is the right answer for you, don’t hesitate to pursue it. The next amazing stage in your career is right around the corner.

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Allaya Cooks-Campbell

With over 15 years of content experience, Allaya Cooks Campbell has written for outlets such as ScaryMommy, HRzone, and HuffPost. She holds a B.A. in Psychology and is a certified yoga instructor as well as a certified Integrative Wellness & Life Coach. Allaya is passionate about whole-person wellness, yoga, and mental health.

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How to Write a Compelling LinkedIn Summary [with Examples]

We discuss what to write in your LinkedIn "about" section and provide effective LinkedIn summary examples

Your LinkedIn summary serves as a 30-second elevator pitch for your profile visitors.

When writing your profile summary, assume that your readers will have a short attention span.

You should quickly engage readers right away by providing key information they need to determine whether they want to engage with you further.

We'll analyze key elements of an effective LinkedIn profile summary and explain how you can leverage them to build your credibility with potential employers or clients.

A strong summary accomplishes the following goals:

• Provides an overview of your background
• Outlines your key areas of expertise
• Tells visitors what you are interested in
• Invites visitors to contact you
• Builds your personal brand

1. Provides an overview of your background

The primary purpose of your summary section is to tell anyone who happens to stumble upon your LinkedIn profile who you are.

Because LinkedIn is a social network, it's perfectly acceptable (and even encouraged) to write your summary in the first person .

Questions to address in your introduction include:

• What is your current job title?
• What companies have you worked for in the past?
• What major career accomplishments are you best known for in your industry?

You don't need to go into granular detail here.

More detailed information should go into your experience section instead.

An effective example for a hotel investment professional would be:

I currently serve as the Executive Vice President and Chief Investment Officer for DiamondRock Hospitality.   I bring over 10 years of experience in hotel feasibility and development finance, consulting, and asset management with Hilton, EY’s Hotels and Hospitality group, and Host Hotels and Resorts.

2. Outlines your key areas of expertise

In your summary statement, be sure to outline your key areas of expertise.

By doing so, you will naturally incorporate relevant keywords , helping with LinkedIn SEO and allowing recruiters to find your profile more easily.

The candidate above might say something along the lines of:

My areas of expertise include portfolio growth strategy, investor and owner relations, contract negotiations, and financial analysis.

3. Tells visitors what you are interested in

Make your professional goals clear in your profile.

After reading your LinkedIn summary section, a hiring manager, recruiter, or potential client should walk away with an idea of:

• The hard skills you bring to a prospective employer
• What kind of jobs may be of interest to you
• What services you offer to your clients

A CFA candidate might mention:

I am currently pursuing my CFA designation and look forward to applying my skills in a long-term career in portfolio management.

A cross-border financial planner might say something along the lines of:

If you are a US citizen living in the UK, we can help you navigate US and UK tax laws in relation to your financial planning and investment management efforts.

4. Invites visitors to contact you

In your LinkedIn profile summary, be proactive!

Whether you are a job seeker, employer, or looking for new clients, make sure to leverage the power of social media to your advantage by telling visitors why they should get in touch.

Consider saying something along the lines of:

If you are in the market for a new role in logistics, please don't hesitate to contact me.

- Hiring manager looking to add a team member

Upon completing my MBA, I hope to secure a role in management consulting, and I'm happy to share my resume outlining my prior experience in financial services.

- MBA job candidate seeking a new position

My team of career experts can help you kickstart your job search with interview preparation coaching that will boost your confidence and interview performance. Feel free to contact me for more information.

- Founder of career coaching firm

You may also want to include your email address in your LinkedIn summary, enabling visitors who are not an existing connection or do not have LinkedIn premium to easily reach you.

5. Builds your personal brand

A great LinkedIn summary helps build your credibility and reputation.

You should put just as much care into preparing your profile summary as you would into preparing your resume and cover letter (though your LinkedIn content should be different from that of your resume ).

We recommend printing out your final summary on paper to catch any punctuation or grammatical errors.

Your LinkedIn summary is among the first things visitors see when they visit your profile.

By making your background, accomplishments, and professional goals clear, you'll be able to maximize the value you get out of your LinkedIn profile.

To learn more about LinkedIn best practices, check out our   LinkedIn Series here !

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Matt Glodz is the Founder and Managing Partner of Resume Pilots and a Certified Professional Resume Writer. After studying business communication at Cornell University, Matt worked within Fortune 500 companies, where he noted that qualified candidates were frequently denied interview opportunities due to poorly written documents. At Resume Pilots, Matt combines his business and writing background - which includes prior work for a Chicago Tribune publication - to craft resumes that give his clients the best chance of landing interviews. He works with clients ranging from CEOs to recent graduates and has been writing resumes for over 10 years. He has been quoted on numerous business and career-related topics in outlets including Business Insider, CNBC, Fortune, Glassdoor, The Ladders, and Thrive Global.

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How To Write A Crazy Effective LinkedIn Summary [10+ Examples & Tips]

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What if there was an easy way to boost the visibility of your LinkedIn profile, land more job interviews, and have more prospects reaching out to you ?

There is. And you can do all of the above with the right LinkedIn Summary.

Your Summary is one of the most important parts of your LinkedIn Profile . It's the place where you get to tell your story, share your value, and get other people excited to reach out!

But crafting a great Summary is easier said than done.

Where do you even start? What exactly makes a LinkedIn Summary great? How does that differ for job seekers, professionals, entrepreneurs, and thought leaders?

That's exactly what we're going to break down in this post. Here's a summary of what we'll cover:

• Why Your LinkedIn Summary Matters
• LinkedIn Summaries For Job Seekers: Templates & Examples
• LinkedIn Summaries For Entrepreneurs: Templates & Examples
• 4 Tips To Maximize Your LinkedIn Summary Results

But first, I think it's important to share a bit about me and why I'm qualified to share this advice…

Who Am I To Give LinkedIn Advice?

Great question!

There are a LOT of LinkedIn “experts” out there with all kinds of opinions. Why should you care about what I have to say?

This article is focused on everyone who might be using LinkedIn — job seekers, professionals, thought leaders, and entrepreneurs — so let's cover them all:

If you're a job seeker , I've coached thousands of other people (just like you) to leverage LinkedIn in their job search. My systems have helped them go on to land jobs at places like Microsoft, Google, Tesla, Facebook, Goldman Sachs, Deloitte, and thousands of other companies.

If you're a professional , I've leveraged LinkedIn to help drive tens of millions of dollars in new business as a Director of Partner Development for Microsoft.

If you're an entrepreneur or thought leader , I've used LinkedIn to create a profitable business with a pipeline that's bursting at the seams. I don't do outbound promotion, all of my leads reach out to me (typically after reading my LinkedIn Summary)!

On top of that, I grew my LinkedIn following from 3,000 people to over 100,000 in 12 months. Today, I have an audience of 1.2+ million followers on LInkedIn.

Don't just take my word for it though! Here are my LinkedIn profile analytics:

My goal with this article is to teach you the same LinkedIn Summary tactics that have helped me (and thousands of my clients) achieve those results!

Why Does Your LinkedIn Summary (a.k.a LinkedIn About Section) Matter?

Your LinkedIn summary is the largest freeform text area on your profile.

If your LinkedIn Headline is your hook, your LinkedIn Summary is where you expand on your story, your value, and where you drive your reader to take action.

It's one of the most important sections of your profile, but it's also one of the most intimidating. When you click “edit” on your Summary for the first time, all you get is a blank box with a blinking cursor. You can say anything! Which leads to all kinds of questions:

• “What do I talk about?”
• “How long should this be?”
• “Should this be polish and professional or casual and personal?”

It's super overwhelming!

But when you get it right, a great LinkedIn Summary can completely change the game.

It can differentiate you from the competition and compel your target audience (recruiters, followers, prospects, etc.) to reach out to  you.  You'll turn your LinkedIn profile into an inbound lead generating machine, no matter what your goals are.

How To Edit Your LinkedIn Summary

Easy! All you need to do is go to LinkedIn and head to your profile.

On your profile, scroll down until you see the About section. When you're there, click on the pencil icon in the upper right of that section:

That will open up the text editor where you can add or update your Summary / About.

LinkedIn Summary Limits: LinkedIn recently expanded the limit for the Summary / About section to 2,600 characters. I recommend writing your Summary wherever you're most comfortable, then paste it into a tool like WordCounter to make sure you're within LinkedIn's limits.

LinkedIn Summary For Job Seekers

As a job seeker, how awesome would it be to have recruiters and employers constantly reaching out to you? That's the dream, right?

That's exactly what can happen when you tailor your LinkedIn Summary the right way. This is your chance to focus on your story, your skills, and the value you bring to the table!

After coaching thousands of job seekers through this process, here's the LinkedIn Summary template that I've found works best for job seekers:

My LinkedIn Summary Template For Job Seekers [Compelling Action Word] [Insert Job Title Keyword] with X+ years of experience in [Insert Field / Job Title] . I help companies do [Insert Pitch Or Value Proposition With Metrics Or Social Proof] . Some examples include: Case Study Bullet #1 Case Study Bullet #2 Case Study Bullet #3 Case Study Bullet #4 Cultural Fit / Extracurricular Bullet #1 Cultural Fit / Extracurricular Bullet #1 I get excited about opportunities where I [Insert Specifics About What You’re Looking For In A New Role] . I love connecting with new people, you can reach me at [email protected] .

Let's break down each of those sections!

Intro Line – You're leading off with a line that tells the reader what field you're in, how many years of experience you have, and the specific value you bring / have brought to other companies.

For example, you might say,  “Award-Winning Sales Manager with 11+ Years Experience Helping Early Stage SaaS Companies Grow From <$5M to $30M+ ARR.”

Case Study Bullets – Next, you're cherry picking specific examples and results that support the sentence above. These bullets should including compelling language and measurable results (check out our free tool ResyBullet.io to score and improve your bullets).

For example, here are a few case study bullets that supports the opening example above:

• Sold $10M in new business in 12 months for [Company], a cloud-based SaaS payment system
• Won OneTeam Award for largest annual deal ($7.75M) at [Company] a marketing SaaS platform

These bullets provide the specific, supporting evidence for your value.

Closing With Opportunities  – The last section of your summary should speak directly to the opportunities you're looking for…without specifically saying you're looking for new opportunities.

Picture this. You're at a bar having a drink with both your current manager and a recruiter at your dream company. You want to tip off the recruiter without your manager getting suspicious.

How do you do that?

You talk about the opportunities you're excited about!

If you say, “I love applying my SaaS-experience to help new companies with products that specifically impact the finances of SMBs” then any recruiter looking at your profile will know exactly what you want without you actually saying it.

💡 Pro Tip: Choose one of these 175+ data-backed action words to supercharge your LinkedIn summary!

How To Write A LinkedIn Summary If You Are A Job Seeker

Now that you have the overarching template, let's take a look at a few examples of that template in action for job seekers in different roles. I'll use the same color coding as above so you can see how to fill in specific aspects of the template.

First up, we have Amari who works as a marketer in the fintech SaaS space and also edits a marketing-focused publication on Medium:

LinkedIn Summary Example #1 – Fintech SaaS Marketing Innovative Marketing Manager with 7+ years in the fintech SaaS space . I help early-to-mid stage companies like BitFloss and Profitly add 50,000 users per year. Some examples of my results include: Spearheaded new referral-based growth system at BitFloss, resulting in 87k+ new users in 8 months (without spending a dime on ads) Led content management overhaul for Profitly, boosting site traffic from 8k users / month to 100k+ users / month in 12 months Editor at Better Marketing, a Medium.com publication with 10,000+ monthly readers where marketers share and discuss innovative strategies Fluent in English and Spanish, currently learning Italian I get excited about opportunities where I'm able to work with highly creative people to develop innovative marketing solutions in the fintech space. I love connecting with new people, give me a shout at [email protected] or here on LinkedIn!

Next, let's look at Taylor who is a data analyst in the healthcare space who has also combined their passion for basketball and analytics on the side. Given the technical nature of their role, we added a line for “Technical Skills & Tools” at the top so future employers can see they are proficient with those tools:

LinkedIn Summary Example #2 – Data Analytics in Healthcare Award-Winning Data Analyst with 3+ years in the healthcare space . I help healthcare systems like HCA Healthcare and New York Presbyterian Hospitals use data to lower readmission rates by 30%+. Technical Skills & Tools: Python, R, SQL, mongodb, Tableau, & PowerBI Here are a few examples of my work: Analyzed 100,000+ patient records to identify specific procedures with the highest readmission rate, resulting in 15% decrease in patient readmission for the following calendar year Developed visualization of readmission rates and total costs per procedure for HCA health system, enabling executives to report out and act on rising readmission rates and costs Additionally, I am a big college basketball fan (go Georgetown!). In that vein, I created a site called AnalyzedMadness.com where I build predictive models for the annual NCAA Basketball Tournament based on current and historical stats. I get excited about opportunities where I'm able to leverage big data to discovery insights and identify patterns that have real human impact. I love connecting with new people, give me a shout at [email protected] or here on LinkedIn!

Those are just two examples for job seekers in different industries.

Keep in mind that a template is simply something to work off of. If you're following our foundational principles and focusing on value, you can structure your information in whatever way feels best to you!

LinkedIn Summaries For Thought Leaders & Entrepreneurs

If you're an entrepreneur and / or thought leader on LinkedIn, your goals are probably similar.

You want more people to find your profile, follow along, and then reach out about / find their way to your offerings. An endless funnel of inbound leads!

While your LinkedIn Headline can help ( here's how to write a great LinkedIn headline ), it's only the tip of the iceberg. Most people want to learn more about the person they might be spending money with.

That's where the Summary comes in.

I've spent years A/B testing my own Summary. I've also coached hundreds of entrepreneurs and thought leaders on LinkedIn Growth.

Here's the template that I've seen work best:

My LinkedIn Summary Template For Thought Leaders & Entrepreneurs [Website] // [Your Elevator Pitch] My strategies/products have been featured in [Insert Social Proof] and they’ve helped [Number] of people (just like you) [Insert Achievement Or Benefit] . Reach out to me for: [Insert Service #1] [Insert Service #2] [Insert Service #3] Here’s what a few of my clients/customers have to say about me / my products: [Insert Testimonial #1] [Insert Testimonial #2] [Insert Testimonial #3] For more information, feel free to send me a note at [email protected] .

Let's break down each section here.

Website & Pitch  – As an entrepreneur or thought leader, the basis on your LinkedIn presence should be creating content and the goal should be to capture those profile eyeballs somewhere. As a result, I like to put my website right up front so people can easily check it out for more info.

Right after the website, you want to include a pitch that sums up who you are and what results you (or your product) help people achieve. Your audience wants to see what you can do for them so if this is front and center, it makes for a great hook.

Social Proof  – Social proof is one of Robert Cialdini's Six Principles of Persuasion.

Cialdini says, “the principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.”  This is furthered by the type of people who are finding the thing “correct.” If the person or entity is highly reputable, their recommendation is more likely to be trusted.

That's why we might look at someone who is regularly published in the New York Times as “more reputable” than someone who is regularly published in Johnny's Weekly Blog.

Including the names of the places you've been featured, the companies you've worked with, or the # of people you've helped is a great way to add social proof to your LinkedIn Summary.

Services / Products  – The goal is for us to convert profile views into something tangible like sales or clients. By including your services, you're showing people exactly what you offer so they know what to reach out to you for!

Testimonials – Adding to our social proof, testimonials at the bottom of your profile tell people two things. First, that you've worked with other folks and you're not just making this stuff up. Second, that your work or products are good enough for people to publicly praise them. That's powerful!

Contact Info / CTA – Finally, you want to make it as easy as possible for people to contact you or to find a way to convert. Including your info or a CTA at the bottom of your Summary is the best way to make that happen.

LinkedIn Summary Examples For Thought Leaders & Entrepreneurs

Now let's take a look at a few examples of that template in action! We'll be using my profile as well as my friend (and fellow entrepreneur) Miloney as examples in different spaces.

Again, the examples will be color coded to match the template above.

First, we'll start with the LinkedIn Summary from my profile . I operate in two spaces, the career coaching space and the SaaS space:

LinkedIn Summary Example #3 – Career Coaching & SaaS Apps CultivatedCulture.com // I teach people how to land jobs they love in today's market without traditional experience and without applying online. Want “insider” career advice? Text me here 👉 201-479-9511 My strategies have been featured in Forbes, Business Insider, Inc., Fast Company, & The USA Today . I've also helped thousands of job seekers (just like you!) land offers at Google, Microsoft, Salesforce, Amazon, Facebook, Apple, Twitter, Uber, Spotify, Deloitte, Accenture, Sequoia Capital, Tesla, SpaceX, ESPN, The NFL, & more. If you're ready to accelerate your job search, here are my best tools and resources (they’re all free!): ✅ CultivatedCulture.com/JobSearch/ – My super comprehensive guide on landing a job without applying online ✅ Mailscoop.io – My free email lookup tool to help you find anyone’s email address in seconds ✅ ResyBuild.io – My proven job-winning resume builder with free, super effective templates ✅ ResyMatch.io – My resume optimizer to help you identify keywords/skills for your resume & LinkedIn profile ✅ ResyBullet.io – My resume bullet analyzer to help you write crazy effective resume bullets that sell your value ✅ Get the 5 most effective strategies my clients use to land jobs without applying online (for FREE): CultivatedCulture.com/DreamJob/ Here's what a few of my clients have to say about my job search strategies: “I recently left a job with nothing else lined up. My visa was tied to that job so I had 60 days to get hired and land visa sponsorship. Then COVID-19 hit. Austin helped me land a Program Manager role at a leading tech company, a 30% raise, AND H1-B sponsorship during the pandemic.” – Jasleen “I was looking to get back into the workforce after taking 8 months off to pursue a startup idea. Austin helped me land multiple $100,000+ job offers within 3 months.” – Ben “Austin helped me make the jump from a VP role in finance to a Program Manager role at Amazon with a $300,000 compensation package – a 30% increase over my previous salary.” – Amish “I spent years struggling to take the transition from vendor to full time employee. Austin helped me land a job in Product Marketing at a Fortune 30 tech company with a $40,000+ raise.” – Amyr “Austin helped me make the transition from Minneapolis, MN to Europe. Making the transition from the US to Europe was not easy. But with Austin's help, I landed multiple six-figure roles and ended up accepting my dream job in Amsterdam.” – Anton For more free career tools, advice, and resources check out my Featured section (above 👆) or my website CultivatedCulture.com

Next, let's look at Miloney Thakrar's summary. Miloney is a consultant who helps companies use data storytelling to advance gender equity, diversity, & inclusion:

LinkedIn Summary Example #4 – Data-Driven D&I Consultant MindTheGenderGap.Org // I help companies ranging from non-profits to startups to Fortune 500s craft innovative and scalable solutions to advance gender equity. My work has been featured at the Society for Human Resource Management and the Forum on Workplace Inclusion . My clients include Accenture, Women Tech Founders, and UN Women, among others. Book a discovery call to learn more 👉🏽 https://mindthegendergap.as.me/discoverycall I f you’re ready to close the gender gap at your company, let’s talk! You can reach out to me for: •Strategy Consulting & Advising – I can help you navigate the complex aspects of advancing gender equity, diversity, and inclusion without having to invest in costly solutions that don't scale. •Data Storytelling & Research – Through propriety 5-step approach uniquely combines data feminism, compelling data storytelling, and cutting-edge technology, I can help you clearly assess your company's current state and where it needs to go to close the gender gap. •Facilitating & Keynoting – I customize my talks and workshops to meet the unique needs and interests of your audience. Popular topics include: Leveraging Technology to Advance Gender Equity, Effective Data Storytelling to Advance Gender Equity, & Gender Equity in Leadership. Here’s what my clients have to say about my work: “I had the pleasure of working with Miloney in collaboration for our International Women’s Day celebration at Accenture. Miloney offered immense knowledge and support as we consulted her in the creation of content and the structure for our Gender Advocacy Workshop. I would highly recommend her as a speaker, facilitator and consultant in creating conversations for change and educating one's organization on advocacy and gender equality.” Gabby – Management Consultant, Accenture “Miloney served as a guest speaker at Accenture's Gender Advocacy lunch event for International Women's Day, where she talked about the UN Women's HeForShe campaign…In preparation for her talk, Miloney coached the event organizers on how to create a safe space to allow for a candid conversation around gender equity in the workplace…What impressed me most was her nuanced understanding of issues related to gender equity and her ability to not only engage but also inspire the audience. I highly recommend her as a speaker and facilitator.” -Ola, Global Ethnicity Lead, Inclusion & Diversity, Accenture

Those two examples should give you a basis for drafting your own LinkedIn Summary as an entrepreneur or thought leader!

Again, templates are just that — something to work off of. Feel free to customize or adjust as you see fit as long as you're sticking to the core principles and the rationale behind them.

LinkedIn Summary For Students

Wondering how students can craft an amazing LinkedIn summary?

You might think that, because you’re just getting started in your career, you don’t have a compelling background to share on your LinkedIn summary.

Well, think again! I’m sure you have some awesome accomplishments you could use as “case studies” that would grab any recruiter’s attention, like:

• Projects you've developed for school
• Extracurricular activity you took (like volunteer work, mentorship programs, etc.)
• Your performance in specific classes

And that’s assuming you don’t have any work experience, e.g. an internship or trainee, and you’re looking for a first work experience – otherwise, you can add them to your summary, too!

My LinkedIn Summary Template For Students

Here’s a LinkedIn summary template for students that you can borrow:

[Compelling Action Word] [Insert Course] Student with experience in [Insert Field] . I am passionate about [Insert Fields Of Interest + Value Proposition With Metrics Or Social Proof, If Applicable] . Some areas of expertise include: Case Study Bullet #1 Case Study Bullet #2 Case Study Bullet #3 Case Study Bullet #4 I am excited about opportunities where I can [Insert Specifics About What You’re Looking For In Your Career] . Let’s connect! You can reach out to me at [email protected]

Now, let’s break down these sections.

Intro Line – Begin your LinkedIn summary with a general context, then wrap up by getting specific about the fields you are most interested in. If you have value propositions with metrics (like a project you worked on) or social proof (such as awards or even referrals you’ve gotten from colleagues and teachers), even better!

For example, you might say: “Engaged Communication student with experience in social media management. I am passionate about crafting video content and sharing culinary tips for a 10K+ follower base on TikTok”.

Or, you could also go with something like: “Innovative Computer Science student with experience in software development. I am passionate about creating user-friendly applications and improving functionality, as praised by course coordinator at Northwestern University”.

Case Study Bullets – Next, you’ll want to showcase your best achievements in your field of study. You can mention things like:

• Self-initiated projects you’ve worked on
• Projects you’ve developed for a class assignment that could have real-world applications
• Awards you’ve won
• Your achievements with volunteer work And so much more!

Closing With Opportunities – Wrap up your LinkedIn summary by specifying the specific areas you’re interested in working in!

LinkedIn Summary Examples For Students

Now that we’ve covered the basics, let’s look at a couple of examples to get you inspired. 

Our first example if of a Computer Science student who’s worked on self-initiated projects. Here’s how they could craft their LinkedIn Summary:

LinkedIn Student Summary Example #1 – Computer Science Student Dynamic Computer Science student at Rivertown University, specializing in machine learning and data analysis . I am dedicated to developing algorithms that improve user interaction and efficiency, showcased by my final year project that reduced data processing times by 30% . Here are some of my achievements: Developed a personal app for organizing academic schedules, currently used by 40+ students at my university. Designed a machine learning model for a class project that predicts student performance, winning the Best Innovation Award. Created a custom CRM database for the university’s tech club, enhancing member engagement and communication. Led a group study project that optimized existing open-source code, contributing our improvements back to the community. Keen on exploring roles in software development where I can further my passion for creating impactful, user-friendly technology . Let’s connect! Email me at [email protected]

Now, let's look at a LinkedIn summary of a Business Administration student:

LinkedIn Student Summary Example #2 – Business Administration Student Strategic Business Administration student at Summit University with a focus on entrepreneurial management and market analysis . I am passionate about turning market insights into actionable business strategies, as demonstrated by my capstone project that increased class engagement by 25% . Here are some of my proudest achievements: Founded a student-run consultancy that provides free marketing and strategic advice to local small businesses, increasing their customer base on average by 20%. Conducted a market feasibility study for introducing a new health food product in the campus cafeteria, leading to its adoption and a 15% increase in student satisfaction. Organized and led the annual business case competition, attracting over 300 student participants from across the university. Developed a business plan for a sustainable clothing start-up as part of a class project, which was recognized with the ‘Innovative Business Idea' award at the university business fair. I am eager to apply my skills in a dynamic business environment that values innovative ideas and strategic thinking . Let's explore potential collaborations! Contact me at [email protected]

Edit and adapt these templates however it suits you best, and you’ll end up with a compelling, effective LinkedIn summary!

4 LinkedIn Summary Tips To Maximize Your Results

Now that you have an idea of which template to use and what examples you want to work from, let's take your Summary to the next level:

Tip #1: Leverage The Right Keywords

Most people don't realize that LinkedIn is a search engine like Google, Amazon, or YouTube.

Recruiters are constantly searching for candidates and prospects are looking for coaches and services to help them achieve their goals. If you know how the engine works under the hood, you can optimize your profile so you show up for more searches and win more clicks.

Keywords are a big factor in achieving that goal.

When someone runs a search, LinkedIn looks at the keywords and filters in their search and they match them up with the keywords on thousands of profiles. Then they serve up the profiles they believe will be most relevant (that's a bit of an oversimplification, but that's the gist).

If your profile contains the keywords and right LinkedIn skills that your target audience is searching for, you'll show up for more searches and win more clicks. Your LinkedIn Summary is a great place to embed those keywords.

Here's a video walking through a 10 minute exercise to help you find the perfect keywords for your LinkedIn Summary (followed by written instructions for job seekers, entrepreneurs, and thought leaders):

Finding Keywords For Job Seekers

If you're a job seeker, finding keywords is super easy.

They're sitting right in the job descriptions of the roles you're targeting! Here's how to identify them:

• Open a new document (Word or Google Doc) and have it handy
• Head to LinkedIn Jobs and run a search for a target roles as if you were going to apply for them
• When you find a job description that matches your target criteria, copy the entire job description and paste it into your doc
• Rinse and repeat until you have a total of 20+ job descriptions in your doc

Once you have your 20+ descriptions, head to ResyMatch.io and select the Job Description Scanner option:

Next, paste all of the content from all of your job descriptions into the field on the left. Then hit “Start Job Description Scan:”

ResyMatch will scrape all of the data from every job description you added and it will extract the top hard and soft skills based on frequency. These skills are prevalent across every role you're targeting so they're going to be the keywords and skills you want to target in your summary.

To make things easier, use the ResyMatch.io shortcut below:

Copy/paste or upload your resume here:

Click here to paste text

Upload a PDF, Word Doc, or TXT File

Paste the job post's details here:

Scan to compare and score your resume vs the job's description.

Scanning...

The keywords are:

76 – design

61 – product

41 – UI

31 – research

30 – UX

16 – user experience

16 – communication

These are the keywords we'll want to weave into our LinkedIn Summary.

Finding Keywords For Entrepreneurs & Thought Leaders

Finding keywords as an entrepreneur or thought leader uses a similar process with a different data source.

We're not lucky enough to have “job descriptions” for our purposes, so we'll have to find another source of data! The good news is that LinkedIn already tells us who's doing this well because they appear at the top of the existing search results. All we need to do is check out their profiles.

Here's the path for finding keywords as an Entrepreneur or Thought Leader:

• Open a new doc (Word or Google) and keep it on hand
• Head to LinkedIn
• Put yourself in your prospect's shoes and run a search (e.g. “career coach”)
• Click through the profiles of the first 5 pages
• When you find a profile that's aligned with your offerings, copy the profile and paste it into your document
• Rinse and repeat until you have 20+ profiles in your document
• Head to WordClouds.com and repeat the steps above

After editing for filler words and non-relevant terms, you should have a list of keywords that are aligned with your offerings that you can add into your LinkedIn Summary.

Tip #2: Grab Some Eyeballs With Formatting And Emojis

I'll start by saying that, for this tip, a little goes a long way. Both fancy formatting and emojis have their time and place. It's also easy to overuse them. But when used sparingly and intentionally, they can really make your summary pop.

How To Add Formatting To Your LinkedIn Summary (Bold, Italics, Etc.)

Many people don't realize that you can actually add bold , italicized , and other non-traditional font formatting into your LinkedIn profile. Here's an example of bolded font in one of my posts:

How'd that get in there?

Simple. I used a tool called Unicode Text Converter .

UTC takes the text you submit and it converts it to unicode which most any plain text editor can parse and visualize. Here are just a few of the font options UTC offers up:

How can you use this?

You can bold important points in your summary or you can bold different headings that you'd like to feature (e.g. Projects, Press, Interests) so they are easy to differentiate.

How To Add Emojis To Your LinkedIn Summary

Emojis are trickier than simply bolding some text in your Summary. You really need to know your audience here.

If you're targeting traditional companies (legacy law firms, financial institutions, or government roles) or your prospects tend to be more traditional, I'd pass on this.

But if you're targeting progressive, new-age companies or your demographic is younger, you might consider sprinkling them in to help specific areas of your Summary pop.

For example, my target demographic is younger job seekers looking for roles in tech. I use emojis in my profile to highlight a phone number that people can text me along with specific resources and tools that I want to draw attention to:

Compared to the amount of text in my Summary, I don't use a ton of emojis. I also use them in a consistent fashion (each one is at the start of a new tool / bullet).

Tip #3: Don't Be Afraid To Get Personal!

In today's digital world, a personal touch can go a  long  way.

As a job seeker, recruiters want to see that you're more than just bullets on a resume. As an entrepreneur or thought leader, people want to know you're more than just a talking head trying to sell them something.

When writing your resume , I recommend adding a unique, personalized Interests section . I also recommend doing the same for your LinkedIn profile!

Here's why…

Let's say that I add  “Podcast Enthusiast (my daily Go To's are Up First, The Tim Ferriss Show, and Work Life with Adam Grant)” to my LinkedIn Summary.

I just added 3 potential layers of connection into my profile:

• If someone is a big fan of any of those podcasts, it's an immediate connection
• If someone is a big podcast fan, we have that in common (even if they haven't heard of those 3)
• If someone doesn't listen to podcasts, at least they know a bit more about me personally, which creates the opportunity for a talking point

Now multiply that by four or five different interests and you're cooking with gas!

What Interests Should You Focus On?

You don't want to list anything and everything in your Interests. For example, getting political can potentially cause more harm than good.

Instead, I like to focus on a few topics that are viewed as positive by pretty much everyone. They are:

If you stick with those, you'll be in great shape!

Template & Examples For Adding Your Personal Interests 

I like to use a specific format for building out my personalized interests section:

General Interest #1 (Specific Detail), General Interest #2 (Specific Detail), General Interest #3 (Specific Detail), General Interest #4 (Specific Detail).

Let's say that I'm planning to add Travel, Sports, Reading, and Learning to my interests. It might look like this:

Interests: Traveling (Currently planning a trip to Mykonos – recommendations welcome!), Reading (Currently reading Eat A Peach by David Chang), Podcasts ( my daily Go To's are Up First, The Tim Ferriss Show, and Work Life with Adam Grant), & the New York Football Giants.

Look at all of those opportunities for common ground and points of connection! That's what we're aiming for.

Tip #4: Check (And Double Check) Your Grammar

Last but not least, we have an obvious tip. As obvious as it may be, I'm always blown away by how many people have typos and grammatical errors in their LinkedIn profiles.

Here's a trick I used to get rid of typos and improve my writing in less than 5 minutes.

First, go through everything else in this article. Choose your favorite Summary template, leverage one of the examples to help you get started, then add in your keywords and your formatting.

When you're done, head over to Hemingway App and paste in your entire LinkedIn Summary.

Hemingway will not only show you where you've misspelled some words, it'll also show you which sentences you could improve and how to improve them. It'll even give you a readability score!

Here's my current LinkedIn Summary in the app:

Improving it is easy. Just rework your sentences to follow Hemingway App's guidelines and you'll be in great shape.

Tip #5: Still Suffering From Writer's Block? AI To The Rescue!

You've made it this far, so you probably feel better about the core principles of writing a better LinkedIn Summary.

But you're still missing one important step: actually  writing your LinkedIn Summary!

If you still feel like you have no idea what to say or how to implement these strategies, let AI help.

How To Use ChatGPT To Write Your LinkedIn Summary

Here's how:

• Open up a text-based generative AI tool like ChatGPT
• Open up a digital copy of your resume
• Copy one of the templates I shared earlier in this article
• Ask ChatGPT, “Write me a LinkedIn Summary in the style of this template: [Paste Template From This Post] . Personalize the LinkedIn Summary using content from my resume: [Paste Resume Content] .”

How's that for a starting point?!

This summary fits the template I shared to a tee, and it does an amazing job of personalizing the template to the sample resume. It even included a ton of measurable metrics and value, which is one of our top recommendations!

Now all you have to do is jump in to proofread, edit, and add your magic touch.

A Note About Artificial Intelligence AI is an amazing tool to help supplement your work, but it's not a replacement. We  never recommend simply copying the LinkedIn Summary that the AI generated and publishing it on your profile. Instead, you should view it as a tool that will help get you from 0% to 80%. From there, it's your job to come in and personalize the output before you share it with the world.

Next Step: Update The Rest Of Your LinkedIn Profile

Now that your new LinkedIn Summary is ready for it's big debut, make sure the rest of your LinkedIn profile is optimized!

• Comprehensive Guide On How To Build An Amazing LinkedIn Profile
• What's Your LinkedIn Headline Score? Click Here To Get It For Free
• How To Write A Crazy Effective LinkedIn Headline
• How To Create A LinkedIn Profile Picture
• How To Craft an Amazing LinkedIn Cover Photo
• How To Ask For A LinkedIn Recommendation

• Connect on LinkedIn
• Follow me on Medium
• Follow me on Instagram

Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

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20+ LinkedIn Summary Examples to Boost Your Professional Networking Profile

3 key takeaways

• What a LinkedIn summary is
• Examples of LinkedIn summaries
• Using the free LinkedIn Summary Generator to optimize your profile

LinkedIn is the place to be seen if you want to catch the eye of recruiters, hiring managers, clients, or potential employers.

While some parts of your profile are essentially your digital resume, there is one area that requires some more effort—your summary.

This is also called the “About” section and is where people can get to know you.

The issue? You have to write about yourself. Cue feelings of dread. While you may want to put it off, this section captures the attention of others and can make or break your career growth. Read on to learn how to craft your own and see various LinkedIn summary examples. 

What is a LinkedIn summary, exactly? 

A LinkedIn summary refers to the “About” section of your LinkedIn profile, where you can expand on your experience, achievements, and goals. You get 2,600 characters to share your highlight reel and show a little personality. 

Have you ever watched a trailer of a movie and thought, “I need to see that movie!”? That’s what you want your summary to do. You want to provide just enough experience, action, and personality to get to the next step—connection requests, introductory calls, meetings, or job interviews.

In this space, avoid repeating what’s in your resume or headline. Instead, imagine you’re the main character of your career. Tell your story and share how you got where you are, what you’ve achieved, and what you’re looking for. 

Crafting an epic LinkedIn summary can help your job search and career growth. What you include and how you present yourself gives off vibes (of the professional sort, of course). It can make someone feel instantly connected to you or eager to learn more about you and your job history. And in this economy, where you want any chance you get to have a foot in the door, you can’t afford to skip this step. 

Struggling to find the right words to tell your story? Transform your LinkedIn summary into a compelling narrative with the help of Teal's easy-to-use LinkedIn Summary Generator .

Creating a memorable LinkedIn summary  

If you’re not a writer or feel content creation is not one of your strengths, learning how to write a LinkedIn summary can seem daunting. But, below are the top ingredients to create one yourself. Think of it like following a recipe and adding your own spice. 

Figure out your personal brand 

Your personal brand is how you want others to think of you. You might think this is more marketing, but remember—people will have perceptions or assumptions about you regardless.  And just like your resume, your LinkedIn profile is a personal marketing tool.

Imagine someone else was talking about you and your career (a little separation may make this exercise a bit easier). What three words would you want them to use to describe you?

That can be part of your personal brand and can influence your tone. 

• Trustworthy. Compassionate. Tenacious. 
• Resourceful. Meticulous. Intelligent. 
• Funny. Creative. Hard-working. 

These words can inform your tone and how you write a good LinkedIn summary.

Craft a story 

Remember how your “About” section should be like a movie trailer? Movie trailers clearly tell a story in a short period of time, and you’re doing the same thing here. 

• What is the movie of your career?
• What are the highlights, the must-knows?
• How do your experience, interests, passions, and goals fit in your current job or future goals?
• Who are you, and what do you value? 

If you feel like your resume is the 2D version of you, your LinkedIn summary section is the 3D version. Let your personality shine and open up in other ways you can’t elsewhere in your LinkedIn profile. 

Set the stage

Present challenges you’ve overcome and how you’ve succeeded and moved past them. Share the character traits that helped you in your career, and include language that reflects your personal brand. 

Professional accomplishments 

As part of your LinkedIn summary, you want to showcase major professional accomplishments. Even though it says “About,” this isn’t exactly a biography or memoir.

LinkedIn is for professional networking , so make sure to include the top things people should know about your career. 

• Your years of experience
• Tangible metrics that illustrate your success
• Share any roles you’ve had as a mentor or leader in your company 

LinkedIn "About Me" example: 

“I’m a multi-faceted graphic designer obsessed with color and making your brand pop. In my 10 years of experience, I’ve helped top entrepreneurs with visuals that connect to heart and soul, increasing engagement by 200%. I’ve won numerous awards, including 1, 2, and 3, and in my free time, share my skills at the Boys & Girls Club.”

Career objectives 

Your “About” section isn’t just about answering “Who are you?” (and why it matters), but it’s also about answering “Where do you want to go?” 

You want to share your career aspirations and what you want out of your professional life. Just like you might share what you’re looking for on a dating app, on LinkedIn, you want to share what you’re looking for. Are you looking for a permanent full-time role, or do you want to work as a consultant? 

What type of organizations or companies do you want to work with? What roles are you seeking? Including these things can provide clarity for both parties. 

Expertise and skills 

When you write a LinkedIn summary, you want to organically touch on your skills and abilities. What are the things you know more about than most people? What can you do with your eyes closed? 

Your expertise and skills can include:

• Certifications
• Hands-on experience
• Foreign languages

If you’re looking for a particular role, make sure you highlight the skills that could be listed in the job description and would be a good fit for the job. 

Call to action 

People are on LinkedIn for a variety of reasons. Some people want a new job. Some people only want to network. Others are looking for a job. Some are establishing thought leadership and making connections for their next move, which may be unknown, even to them. 

In your own summary, you can include a call to action. Include the target audience and what you want them to do:

• I’d love to connect with other women engineers; feel free to send me a request. 
• Looking to hear from recruiters about new opportunities in tech. You can reach out to me at [email]. 
• Interested in my services? Check out my website for rates. 

Being clear about what you want people to do and how to connect with you can improve communication and increase opportunities. 

Key summary mistakes to avoid 

While there's no specific LinkedIn summary template, now you know the recipe for a great LinkedIn summary. But there are some mistakes you should be aware of as well. 

Repeating your resume

LinkedIn has your basic resume already; you shouldn’t just turn your resume into a block of text. 

Incorrect spelling and grammar

Things happen, but proofread your spelling and grammar and get a second or third pair of eyes on your text before hitting publish. 

Language that could be offensive

You want to open doors and not close them. Avoid using potentially contentious language. Instead, use industry-specific language and keywords from job descriptions in your field.

This one should be obvious, but you definitely don’t want to complain about your current or past jobs. Keep that for the group chat. 

Too many personal details

Your authenticity and vulnerability can help boost your connection with others. But there can be a fine line, and you want to avoid oversharing. Keep it focused and share only the relevant details. 

LinkedIn profile summary examples

If you’re looking for good LinkedIn summaries, start checking out other people on the site and see what piques your interest.

While you don’t want to copy others, you can use it for inspiration and see what’s working or not. Below we share some LinkedIn About section examples in various industries and different professions.  However, If you find yourself struggling to find the right words to tell your story, transform your LinkedIn summary into a compelling narrative with the help of Teal's easy-to-use LinkedIn Summary Generator .

LinkedIn summary examples for students

Students may not have the same level of experience in the workforce as others. But having a strong “About” section can help students land internships, jobs, and network with the right people before graduation. Below are some LinkedIn summary examples for students. 

LinkedIn summary example college student in film

“As a passionate storyteller studying film at New York University, I aim to share new ideas through a visual medium. In my studies, I’ve tackled all sides of the filmmaking process, including production, casting, editing, writing, and directing.  My background is in Theater, as an actor for 5+ years. Making the transition to film, I’ve learned that I love directing and collaborating with others. Currently, I teach workshops to elementary school students and am the president of the Director’s Club.  I’ve learned how to work under pressure, tight deadlines, and even tighter budgets. In film, things are always changing, so I’m quick on my feet and can manage a constantly changing environment.  I’d love to continue my education and obtain an internship at a film studio.”

LinkedIn summary example college student in communications

“Third-year communications major and marketing minor, with a love of words. Fluent in Spanish and social media. I was born in Lima and raised in LA and am currently an Honor student at USC.  My goal is to break into public relations and help underserved founders share their message on a wider scale. I’m detail-oriented, tenacious, and can manage a variety of different projects with a lot of moving parts.  I’d love to share my skills and abilities with nonprofits and startups on a part-time basis while in school. I can translate content, create campaigns, and gather media lists to help secure coverage.”

LinkedIn summary example college student in education

“Dedicated education student in my senior year at Florida State University looking for hands-on experience working with kids. I’m passionate about the power of education and transforming young minds. I’m well-versed in various pedagogical methods, classroom management, and inspiring new ways of thinking about science.  When I was younger, I became interested in STEM and knew that I wanted to support the next generation. In particular, my aim is to attract and encourage girls to study STEM and change the landscape of the field, to be more inclusive and diverse. Currently, I’m looking for an internship or part-time job at an afterschool program to put my skills into practice. Let’s connect!”

LinkedIn summary examples for recent graduates

Graduating college is a big deal, but can be nerve-wracking if you don’t have a job lined up. It’s like getting thrown in the deep end and figuring out how to swim. You may have some experience under your belt, but you’re still looking for your very first full-time job. For some inspiration, here are some LinkedIn summary examples for recent graduates.

LinkedIn summary example for recent college graduate

“ Environmental science graduate committed to fighting climate change. I graduated with a 4.0 GPA and interned at Greenpeace, using my research skills for various projects. During my studies, I founded Cyclists Against Climate Change and implemented sustainable practices in partnership with the school. I’m looking for a full-time role at an organization where I can share my passion, leadership, and expertise. Reach out if you’re interested in learning more.”

LinkedIn summary example for mid-life graduate

“A decade ago, I founded my own company. I launched a product and was “successful.” I had money in the bank, and I did everything from answering emails to bookkeeping to marketing and sales. You name it, I did it. Then, my mother died. After that experience, I realized I was living someone else’s dream and wanted to make a difference in other people’s lives in a tangible way.  So I went back to school to become a therapist. I closed up shop, sold the business, and started over at the age of 38. I recently graduated with my Master of Science in Mental Health Counseling. I’m ready to write this next chapter of my life and serve others with the skills and abilities I’ve learned not only in school but in business.” 

LinkedIn summary example for master's degree graduate

“Growing up, I was in and out of hospitals, navigating healthcare with a disability. I saw up close the challenges of being a patient dealing with a convoluted healthcare system. Through this experience, I was inspired to obtain a master’s in public health from John Hopkins. As a patient and disability advocate, I bring a unique set of experiences to healthcare.  I’m looking for full-time work at a healthcare organization that provides exceptional care to patients. I bring expertise and experience and a fresh set of perspectives to help transform healthcare. My life’s work is to change the way we care for patients and to make healthcare organizations more accessible and equitable.”

LinkedIn summary examples for job seekers

When you find the right job to apply to, you may have all your materials ready. You have a killer resume and customized cover letter. But is your LinkedIn up-to-date? Potential employers and recruiters may be looking at your profile. Aside from using the " #OpentoWork" feature on your profile, you want to clearly communicate that you’re looking for your next opportunity. Here are some LinkedIn summary examples for job seekers.

LinkedIn summary example for software engineer

“Innovative software engineer with over a decade of experience looking for the next adventure. I’m well-versed in a range of programming languages and have expertise in full-stack development.  In my previous role, I worked alongside a small but mighty team and used my problem-solving skills to move projects forward. I have a Bachelor’s degree in computer science and am an avid learner. While I love working in software, when not at work, you can find me in the great outdoors.  Looking for a role at a mission-driven company where I can share my expertise. Connect with me at [email].”

view more software engineer LinkedIn summaries

LinkedIn summary example for finance manager

“Compassionate certified financial planner who meets clients where they’re at with their money. Money is stressful, and I help bring clarity, confidence, and creativity to my client’s financial life. I’ve worked with over 100 clients one-on-one to help create a money plan that matches their dreams and goals for their one precious life.  With a degree in finance and over 5 years of experience as a CFP, I’m eager to work for a firm that is committed to diversity and closing the wealth gap. I’ve worked as a mentor to other women in the field and served as a chair at various investing conferences.  If you’re a woman in finance or a firm interested in working together, reach out to connect.” 

See more finance manager LinkedIn summary examples

LinkedIn summary example for human resources

“Dynamic Human Resources professional with 5+ years of experience working at startups. In the startup environment, I’ve learned how to be quick on my feet, cultivate employee engagement, and assist with onboarding new staff members.  I love the energy of working with founders and helping streamline processes. I know that a company’s success is all about the talent—and through my job, I work to keep employees happy, engaged, and aware of their benefits and getting the most out of their compensation. If you’re looking for an HR specialist who can help ensure your company is doing things the right way, get in touch.”

LinkedIn summary examples for a career change

Changing careers and pivoting come with a major learning curve and a dash of hope that someone will give you a chance. You may not have the exact experience in the career you want, but you know you have the transferrable skills and some training under your belt. For your About section, it’s crucial to highlight how your experience can work to your advantage in the new field. Here are some LinkedIn summary examples for a career change. 

Journalism to PR LinkedIn summary example

“Committed storyteller looking for a new path in public relations. As a former journalist, I’m well-versed in the media landscape and how to craft a solid story. Using the same strategies I learned as a journalist, I want to create compelling narratives and help clients get the attention they deserve.  I have a built-in media network from my 8 years as a writer and know how to meet a deadline. I’m an ENFJ and excel at managing relationships, expectations and delivering results. In my former role, I had a viral story and increased traffic to the site by 42%. When I’m not telling stories, I’m either reading or watching stories at home with my pup.”

Customer service to project management LinkedIn summary example

“Customer service professional looking for a project management role with a values-based company. In my three years working in customer service, I’ve perfected the art of communication and problem-solving. In this support role, I managed phone calls, emails, and chats with customers, ensuring the resolution of any issues and escalating issues as needed.  I’ve worked with a team of 10 and can work well independently or in groups. Managing the various parts of customer service is aligned with project management. I’m eager to gain more experience with an organization that can use my skills.” 

Law to finance LinkedIn summary example

“Former lawyer and numbers geek looking for a role as a financial analyst. After working for 7 years as a corporate lawyer in New York City, I’m interested in transitioning to a role in finance. I’m meticulous, thorough, and personable and I’d love to use my experience in a different way working with businesses.  Given my experience working with business deals and contracts, I have a unique perspective and insight to offer. Currently based in North Carolina, I’m willing to travel and will consider remote or hybrid roles. When not diving into spreadsheets, I enjoy hiking, mountain biking, and kayaking. If you’re interested in connecting, send me a request.”

LinkedIn summary examples for sales

If you’re in sales, you know your career is based on results. When looking for your next sales role, in your About section, use metrics that capture people’s attention and that clearly illustrate your skills and abilities. Here are some LinkedIn summary examples for your sales career.

More LinkedIn summary examples for sales

General sales professional LinkedIn summary example

“Dynamic sales professional who loves building relationships as much as landing a sale. I have four years of experience and am always honing my skills. My degree in Business and experience as an entrepreneur give me a diverse range of experiences in sales. In my previous company, I increased sales by 33% and doubled our leads. I’m looking for a sales role with a fun and engaging company that can utilize my skills.” 

Global sales consultant LinkedIn summary example

“Bilingual global sales consultant with 15 years of experience working in international business development. I’ve secured major deals and launched new global initiatives, increasing profits by 53%. I’m culturally competent and understand the complexities of cross-cultural negotiations.  I studied abroad in Madrid while getting my degree in Business. I ended up staying there after graduation, working with global companies. Fluent in English and Spanish, I have a deep understanding of different markets, sales strategies, and driving revenue growth in new markets. Open to new opportunities.” 

Retail sales consultant LinkedIn summary example

“Everyone thinks retail is dead and everything has moved online. But that’s not the full story. As a retail sales consultant with a decade of experience, I work with luxury brands on optimizing in-store experiences and sales leading to results.  Training staff and launching in-store experiences, I was able to increase sales by 27% and more than double email sign-ups. I’m obsessed with brainstorming ways to foster brand loyalty and make retail experiences memorable and enjoyable for customers and businesses alike.”

LinkedIn summary examples for marketing

As a marketer, you still have to market yourself to land a job. That means keeping your “About” section fresh and current, and uniquely you. Here are some LinkedIn summary examples for marketing. 

View more marketing LinkedIn summaries

Digital marketing example

“Savvy digital marketer that runs on coffee and new ideas. I have a degree in marketing and have worked with some of the top brands in retail over the past five years. Whether it’s social campaigns or Google Ads, brand awareness, to engagement, I’ve got you covered. My expertise is translating content across generations, for both Millenials and Gen Z. I’m proficient in all social platforms and love creating content with a team. Currently, I’m freelance and looking for a role at a company. Open to relocating.” 

More digital marketing LinkedIn summaries

Content marketing example

“Content marketing maven who lives and breathes stories and native advertising. I work with new businesses looking to level up their marketing in an impactful, organic way. My last campaign saw 300% more engagement, leading to more conversions and brand awareness.  I have a degree in Theater but realized my love of storytelling was best used behind the scenes. I’m fluent in SEO, can build teams, and strategize campaigns that make sense for your needs. Let’s talk.”

Check out these 3 other content marketing LinkedIn summaries

SEO manager example

“SEO specialist who loves data and collaborating with marketing teams to drive traffic. In the past, I’ve managed teams of writers and collaborated with the marketing team to come up with a content strategy.  I’m an expert at Google Ads, Keyword Planner, and analyzing keyword research. Through my work with the content team, we increased organic traffic by 76%. I take my work seriously and enjoy working in non-serious environments and like to bring fun to the job. Reach out if you’re looking for help with content that converts.”

View more SEO LinkedIn summary examples

LinkedIn summary examples for HR

You’re great at working with people and managing a variety of issues that come up within a company. You’re the go-to person for all things benefits, compensation, conflict, and workplace environment. If you’re an HR pro, here are some LinkedIn summary examples for HR. 

LinkedIn summary example benefits specialist

“ Experienced Benefits Specialist with 20 years of experience working with major corporations. I’ve helped manage medical and dental benefit plans as well as life insurance policies for employees. As a liaison between providers and employees, I facilitate vendor relationships and ensure staff gets fair compensation.  My career started out in administration and over the years I’ve moved into Human Resources. I bring the human back to human resources and create a friendly work environment built on trust and wellness.

LinkedIn summary example HR generalist

“HR Pro who loves policies, procedures, and people. My work keeps me on my toes and I enjoy creating healthy workplace environments and implementing new initiatives to maximize productivity and boost employee wellness.  Skilled at conflict resolution, with a specialty in diversity and inclusion. I’m culturally competent and looking for a company where equity is valued. As a leader, I build trust and foster communication, and ensure everything is running smoothly.”

LinkedIn summary example HR executive

“Human Resources executive with a passion for technology and streamlining processes. I work with companies from the ground up to get set up with tech that makes things easier to manage. I’m proficient in data analysis and reporting and enjoy optimizing operations.  One of the most important things for any business is speed. Through setting up the right automation and tools, I work with companies to free up time and make data accessible.”

LinkedIn Summary examples for project managers

As a project manager, you know how to stay on task, manage a lot of moving parts, and get things done. If you’re looking for your next role, here are LinkedIn summary examples for project managers. 

LinkedIn summary example healthcare project management

“ I’m a healthcare project manager, working in this role for the past 2 years, but in healthcare for a decade. I’ve worked on all sides of healthcare and manage new programs that meet the needs of staff, patients, and stakeholders.  In my role, I manage a $100 million budget and ensure projects are compliant, within budget, and delivering on the mission. In my free time, I volunteer at a kitten rescue and take care of my own health and wellness through exercise and meditation.”

LinkedIn summary example construction project management

“From start to finish, construction has a lot of moving parts. That’s where I come in to help as a construction project manager. As an experienced professional with 6 years of experience, I seamlessly execute building projects and manage budgets, resources, and timelines.  I work as the liaison among vendors and make sure we’re staying on target and meeting the needs of the company.”

LinkedIn summary example general project management

“Seasoned project manager with 12 years of experience who thrives in high-intensity environments. I’m tenacious and driven and enjoy seeing projects to completion. Working in cross-functional teams, I coordinate project planning, implement risk management procedures, and foster communication and collaboration among all parties involved.  I’ve worked at nonprofits and startups and am passionate about working with companies driving change.”

How to craft your unique LinkedIn summary 

Writing a compelling LinkedIn summary is an art and can take some practice. Here are the steps to get started. 

Step 1: Write down the details 

Include the details you want to cover. Consider the Who and the Why and your personal brand. Jot those thoughts down and let it be messy. Include your years of experience, skills, and what you’re looking for. 

Step 2: Bring it together 

Next, give yourself the freedom to practice writing and bringing all the details together. You can try different openers and hooks to capture the reader’s attention. Keep it tight and cohesive. Try out at least three different versions. Revise and edit. 

Pro tip: If you want some extra assistance, try using ChatGPT prompts for LinkedIn to help you find a starting point.

Step 3: Publish

Once you’ve created a good summary, it’s time to publish. Go to your profile, then the “About” section. In the upper right corner, click on the pencil to edit this section. Copy and paste the text, then hit “Save.”

Step 4: Optimize

Once you've published, make sure you have an optimized LinkedIn summary using the free Teal LinkedIn Profile Reviewer .

All you have to do is download the Teal Chrome Extension which includes an automated LinkedIn Review. Once you install the extension, just go to your LinkedIn profile page and click on the Teal logo. Here, you’ll see a list of recommendations on how best to optimize your profile and can make updates as needed.

Find support with Teal 

No matter where you’re at in your career, navigating the next steps is never easy. The good news is there are so many tools and resources available to help you get the best materials to score a job. 

Use Teal to optimize your own LinkedIn Summary—ensuring you stand out. The AI Resume Builder can also help save time by importing your optimized LinkedIn profile seamlessly into the Resume Builder. (Plus, you can use the tool to customize your content and make it unique for each job you apply to.) It’s free and the best sidekick in your job search. 

Sign up for Teal today to get started.

Frequently Asked Questions

How can i tailor my linkedin summary to attract the right professional network, what is the ideal length for a linkedin summary to maintain reader engagement, can i include a call-to-action in my linkedin summary, and if so, how.

Melanie Lockert

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• How to write a compelling...

How to write a compelling LinkedIn summary (with examples)

11 min read · Updated on April 17, 2024

Make a strong first impression on LinkedIn

LinkedIn gives you the power to create a professional reputation like no other. It's an essential tool for both your job search and career. But, to make the most of it, you need to create a detailed, comprehensive profile – including an engaging LinkedIn summary.

This short bio is a less formal version of the personal statement on your CV. But here's one major point to keep in mind: the way that you write and target your LinkedIn summary will differ from a formal application. LinkedIn is, after all, a social network at its core. 

If you're not sure how to get started, you've come to the right place. In the following guide, we'll look at why your short LinkedIn summary matters, what you should include, and prime examples that you can use for inspiration. Read on to perfect your next LinkedIn summary. 

What is a LinkedIn summary?

Also called your “About” entry or “'LinkedIn bio,” your LinkedIn summary is that short blurb that appears below your profile header. You have around 370 words to play with here, so you'll want to avoid writing a memoir. It's all about getting – and keeping – the reader's attention. With that in mind, your ideal LinkedIn summary should be: 

• Short . You can't surpass the 2,600 character limit. So it's best not to add unnecessary “fluff,” aiming for a LinkedIn summary that's snappy and to the point.
• Original . Try not to sound like every other professional on the social network. If you want to gain attention for all the right reasons, your LinkedIn summary should be unique. 
• High-value . What do you bring to the table? Don't just tell the reader what you do. Focus on the value that you bring to the hiring manager and company. 
• Captivating . The language that you use in your LinkedIn summary matters more than you think. Make sure to hook the reader and keep them engaged throughout your bio. 

Within this short LinkedIn summary, you have to make the right first impression . The reader can tell who you are and what you do by looking at your experience, so don't commit the proverbial mistake of simply stating the obvious. Instead, give them a reason to care about you . Use this part of your LinkedIn profile to detail why you're worth a second look and what makes you special. 

Why does your LinkedIn summary matter?

Now that you're well-versed on what a LinkedIn summary is, let's talk about why it matters. You might think that this part of your profile is just an added bonus, rather than a necessity. That's simply not the case as your short LinkedIn summary allows you to do the following: 

• Showcase your USP . What's your Unique Selling Proposition (USP) ? What's the one thing that you have over other professionals in your sector? When you have pinpointed this aspect of your professional profile, it's time to lean on it. Your LinkedIn summary is an ideal place to put your USP front and centre. 
• Add personality to your profile . If you want to get ahead in your career, your personality is the key. There are loads of candidates with the same experience and expertise as you. But what don't they have? Your personality. As your LinkedIn summary is among the first things that your LinkedIn profile visitors will see, it allows this aspect of yourself to shine through. When you're writing your LinkedIn summary, don't be afraid to showcase your creative flair. 
• Rank your profile in LinkedIn searches . Do you want your LinkedIn profile to be found by hiring managers? If the answer is yes, crafting a well-written summary is a must. Including industry-specific keywords in your bio can increase your online visibility in your sector. That means that when people search for professionals with your skills and experience on LinkedIn, you're more likely to rank highly in their results. 

Whether you're currently looking for a new job or not, make sure you keep your LinkedIn summary up-to-date. This approach allows you to build a sturdy reputation on the platform, which you can leverage when you do want to climb the career ladder later on.

7 tips for writing a stellar LinkedIn summary 

Ready to put pen to paper? Each person's LinkedIn summary is unique to them (and their experience). However, there are some tried-and-true pointers that you can follow when writing yours. Here are seven things to keep in mind when crafting your bio section:

1. Target the right audience

A hundred different people may end up reading your LinkedIn summary, but that doesn't matter if they're not the right people. Ask yourself a simple question: who do you want to read your summary and, crucially, what do you want from them? 

For example, if you're on the hunt for a new role, you may be targeting recruiters and hiring managers. In that case, you should be writing a LinkedIn summary that sells you and your skills . Much like your CV, this brief overview needs to show people that you absolutely have what it takes to take the next step in your career.

Before you even dream of writing that first sentence, consider who will be reading it. Having a clear target audience will help you find a core message, helping you avoid a long-winded, boring description, and write something truly compelling instead.   

2. Be authentic, honest, and concise 

It should go without saying that lying on your LinkedIn profile summary is a recipe for disaster. For one, everyone can see your page and someone can easily call you out on your little “white lies.” Plus, there's the fact that you have to back everything you write up with facts and evidence. 

Don't try to be someone else. Be yourself! It might sound cliche, but it works. When writing your LinkedIn summary, it's important that you're honest about your experience. Pick out the elements that are likely to “wow” readers and have them wanting more. 

Note: Avoid writing too much here! No one wants to read your life story. Save those minor details for your autobiography instead. 

3. Let your personality shine through 

The recruiter or company reading your LinkedIn profile summary hasn't met you face to face. They have no idea who you are or how very charming you may be. 

Unlike in your CV, you can use your LinkedIn profile summary to let some of that award-winning personality shine through in your writing. This technique is used in the best LinkedIn profile summaries, and it can really work wonders when you get it right. 

LinkedIn strategist, Jasmin (Jay) Alić , knows how to write a summary that really flows. Here's his LinkedIn summary example:  

“Hey there, thanks for stopping by my profile!

For the TL;DR peeps:

I help brands win hearts. Main strengths: copy and strategy. Wanna e-meet over coffee? I'm always down to connect and explore new opportunities.”

While you may think that this is a casual way to start a summary, it works for Jasmin. As a LinkedIn strategist, he has to have the personality to carry his role. It's a people-led business, after all. By offering up a TL;DR for readers, he gives them a chance to get to know him quickly and easily. Of course, he also includes a longer bio where you can learn about his experience.

While you may think that starting with a joke is risky business, Jasmin manages to make it work.

Note: The key word here is “show.” Don't make the mistake of writing “I'm a funny, warm person…” in your summary. Paint the picture and let it come through naturally!

4. Explain what you do (briefly)

What exactly do you do, anyway? Your regular job duties and work history may cover a whole range of things, but you shouldn't babble in your LinkedIn summary. Instead, condense what it is that you do down into a manageable paragraph. 

The best summaries give a taste of the person's expertise and previous roles without getting too bogged down in the everyday, nitty-gritty details. How do you help businesses succeed as a whole? Be concise and clear by dedicating just a couple of sentences to your role. 

5. Add industry-specific keywords

As we've already mentioned, keywords are a must. When writing your LinkedIn summary, make sure to do some research. What words and phrases are trending within your field? Identifying these will help you craft a strong LinkedIn summary. 

Once you have a list of words at your fingertips, the next step is to include them organically throughout your summary. You may want to replace any synonyms you've used with keywords that will get more traction, for example. Don't make the mistake of trying to shoehorn keywords in where they don't belong. Instead, use them only where appropriate.

6. Show the depth of your professional knowledge 

You know your profession better than anyone else, right? Well, then show that to those who look at your LinkedIn page. Legal headhunter, Liz Smith , does a stellar job of showcasing her talents and expertise in the following LinkedIn summary example: 

“I am an expert in moving Legal teams, Associates and Partners. I provide a bespoke head hunting service to clients in the legal sector focussing on attracting the very best talent. For lawyers I provide a tailored career advisory service along with a targeted approach to firms that suit your next career move. I have a caring approach. I'm here to listen, to guide, nurture and support. I've been doing this for 20yrs.” 

By sharing how long she has been in the industry, Liz shows she is an expert in her field. She also includes details of how she works and her areas of expertise to boot. Recruiters know exactly what they're getting when they look at this summary.

7. Master the art of a “closer” line

As you get to the end of your LinkedIn profile summary, what's the takeaway message you want to leave the reader with? This final closing line should be both neat and memorable. 

Expert copywriter Shea Karssing details the brand names that she has previously worked with in her summary. She also has a way with words. At the end of the summary, she concludes with a simple sentence “Let's make words work for you.” Check it out here:

“Brands I have worked with include: KFC, BCX, Momentum, Nedbank, Automobile Association of South Africa, South African Tourism, Sun International, Standard Bank, MTN, Volvo, and many more.

My specialisations include:

- Content writing (blogs, social media, white papers, press releases, brand development, video scripts, and more)

- Copywriting (websites, advertisements)

- Keyword research

- On-page SEO

- Analytics and reporting

Let's make words work for you.”

Rather than leaving the reader with the bland “Connect with me now!” message, Shea decided to add a little pizazz to her profile. This closing sentence shows that she knows what potential clients are looking for in a simple and memorable way.

LinkedIn summary template 

By this point, you should feel prepared to write an epic LinkedIn summary. The structure that you use matters more than you may imagine. With that in mind, here's a LinkedIn summary template you can use to guide your writing: 

• USP . Lead with the main thing that you have to offer.
• Value . Add in the value that your USP brings to a business. 
• Evidence . Back up your statements with stats and figures. 
• Call to Action . Close with a killer line that encourages the reader to get in touch.

Whilst you don't have to use this LinkedIn summary template verbatim, it's good to keep it in your mind as an outline. There are many different approaches you can use when writing your LinkedIn summary. Figure out which one works best for your career and long-term goals. 

Make an impression with your LinkedIn summary

Elevator pitch, CV personal statement, LinkedIn summary – these are all different ways through which you introduce yourself as a professional. On LinkedIn, that means a careful balance of professionalism and personality, expressed in a summary that makes people within the social network interested in learning more about you. With the right LinkedIn profile summary, connecting with HR managers and industry professionals alike will be a breeze.

While your LinkedIn profile will help you connect with professionals, a well-written CV can fast-track your job search. Find out if your CV makes the grade with our free CV review !

Recommended reading: 

The art of self-marketing: promoting your skills and achievements to an employer

How to build a positive reputation at work

How to use LinkedIn to build your network of contacts

Related Articles:

Customise your LinkedIn URL: boost your professional image

How to establish your professional brand on LinkedIn

The worrying LinkedIn mistakes you could be making

See how your CV stacks up.

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The Art of Creating a Powerful LinkedIn Summary: 5 Do’s and 5 Don’ts

• Written By Gregg Rosenzweig
• Updated: February 21, 2024

Your LinkedIn summary — or the “About” section — might be the most important part of your LinkedIn profile. Why? Because it’s the first impression where you can blow people away with a captivating career snapshot — or turn them off.

Unfortunately, most people on the platform aren’t taking full advantage. It’s time to make the most of yours — have a look at how to write a LinkedIn summary based on expert advice.

If you’re a typical freelancer or creative marketer, learning how to write a LinkedIn summary is one of those painful things you put off as long as possible — like car shopping, trips to the dentist, or splinter prying.

However, if you’re serious about your career and how to advance it, it’s an absolute must — since LinkedIn is the No. 1 social network for professionals, with over 830 million members worldwide . Some treat it like nothing more than an online resume; others use it as a networking platform, and some do both.

But here’s the thing: Your summary shouldn’t be an afterthought. Rather, it’s an opportunity to shape your story and how you’re perceived. The words you put in the 2,600-character (max) allotted space make a difference. You know your career better than anyone — that’s why understanding how to encapsulate that story succinctly and effectively with a professional, punchy, power-packed paragraph is essential… and why it never hurts to have a little help.

3 Things to Do Before You Write Your LinkedIn Summary

With the help of Donna Serdula , founder of  LinkedIn-Makeover.com  and author of ‘ LinkedIn Profile Optimization for Dummies ,’ there’s much to know in terms of best practices and what works effectively in terms of style, selling points, and substance.

As an overarching strategy, Serdula says, “The LinkedIn summary should be a digital introduction, a first impression. It really should summarize your reputation, who you are, what you do, and why it matters to people.”

The best summaries will ingratiate you to clients,  cement your brand , and inspire smiles and follow-ups. The bad ones can trigger apathy, lack of confidence, and even hard passes. Given the increased usage and reliance on LinkedIn for industry professionals, it can’t be overstated how important it is to make the best possible use of the summary space.

Before you learn how to write a LinkedIn summary that lands you your dream client or networking opportunity, Serdula suggests you complete the following three action items:

1. Figure out why you’re on LinkedIn:  What are you trying to accomplish? Are you on LinkedIn to get more work ? For reputation management? Or sales and prospecting?

2.  Think about your target audience:  What do they  need  to know about you? What do they  want  to learn about you? What is important to them?

3. Decide if you want to be found on LinkedIn for an opportunity: If someone’s typing in a keyword, do you want to pop up in that search? For a lot of people, the answer is “yes.” But for some people, it’s “no.”

5 LinkedIn Summary Examples That Show You How to Stand Out

1. show your experience, yes… but couch it in personality.

Why this LinkedIn summary example works:

• Overall, Karen strikes a great balance between saying things that win confidence in her creative abilities — and writing conversationally, drenching her personality experience without appearing boastful or overly self-serving.
• We love Karen’s first 23 words — her lead sentence hooks you from the get-go with a fun/revealing (if not mildly self-deprecating) opener. Especially the first eight: “I love selling brands. I hate selling myself.” Those say a lot about someone.
• She demonstrates humor with the final line, “Also, aside from advertising, I’m completely unemployable.” Not only is that endearing, but it also speaks to her overall expertise and love of the advertising game. Passion is important!

Expert tip: As Serdula explains, one’s presence on LinkedIn is “more than just a calling card. It’s who you are, virtually… your online persona.” Along those lines, Karen gives you a strong sense of who she is — skill-wise and sentimentally — filling the space with a well-articulated and strategic snapshot of her career.

It’s a compelling case for being remembered. In addition, Karen’s approachable nature would also seem to jell well with Serdula’s expert advice about writing summaries with feeling. “That’s what you’re aiming for: That real human “About” section. It has a heart and soul and should grab people.”

2. Tell people not just who you are but what you stand for…

Barry knows how to write a LinkedIn summary that gets attention for three standout reasons:

1. He hits you with an impressive encapsulation of who he is from the start — dropping a range of keywords from “serial entrepreneur” to “25 years’ experience,” which speaks volumes not just to readers but to the LinkedIn search algorithm.

2. Barry backs it up with data — delivering specific numbers around the annual sales for the products he’s built, venture capital funds he’s helped raise, and even makes a mention of the range of publications he’s been featured in (Forbes, NYT, and WSJ).

3. What impresses us the most about Barry’s approach, however, is how he addresses his character at the end, what he believes in, and his preferences for work culture as a person in a position to hire:

As a leader, I believe in developing a people-first culture that prioritizes fairness, integrity, and empathy, and I look to surround myself with people who are driven by similar principles. Put more simply — it is important to surround yourself with people who do good, not just those that are good at what they do. My daily mantra: “Stay humble, not small.”

Expert tip: To the first point, Serdula offers sound advice regarding keywords and how you should use them to be successfully found in a LinkedIn or Google search. “You want to figure out: What would those words be? Then, make sure you’re infusing those keywords throughout your LinkedIn profile. I’m not talking with obnoxious repetition… but organically into your narrative.”

3. Don’t be afraid to leave white space

• Like any good art director, Monique is not afraid to leave white space — keeping it relatively short and sweet but making good use of the words she chooses to write.
• Monique manages to sound interesting without being too obscure. “I may not always be the obvious choice, but I’m the best decision” is an intriguing line that begs people to want to learn why .
• By saying she’s “constantly on the lookout for new ideas, creative opportunities,” she’s signaling to her audience that she’s open to making new connections. Making that fact known is a matter of personal preference, but if you’re looking for work, it can signal to your network (and beyond) that they should keep you in mind should  something come up.

Expert tip: Another thing Monique does well here (as did the first two) is talking directly to the reader. As Serdula says, “When you write your ‘About’ section, do it in the first-person narrative as opposed to the third person (which can seem very distant).”

This will not just help you make a connection but will make you seem accessible and approachable. Both qualities draw people in!

4. Make the first 2–3 lines count

• LinkedIn shows only 2-3 lines of your summary (roughly 300 characters) before readers must click “see more” if they want to keep reading. Jeff makes great use of the first 280 characters, listing a slew of positive traits (not jobs) that speak to who he is — his concern for quality control, being success-driven, and thinking strategically, amongst other things.
• His headline speaks to his current job title and position with a known brand (“Creative Director at Peacock / NBC Universal”), so after his opening plea, Jeff then offers up his awards won and brands he’s worked with. With lots of notable names and accolades on this list, it behooves him to elevate some of his more impressive experiences to the top.

Expert tip: Don’t get bogged down in some sort of “wait for it” moment to start your LinkedIn summary. Leading with a compelling and/or revealing statement about you is huge — because that’s all people might see. If you don’t believe me, look at the mobile screenshot below of Jeff’s summary to see how little is actually shown before it requires an action to see more.

5. Serve it up in a digestible fashion

Why Donna’s LinkedIn summary example works:

• Think about how people read these days. We like quick hits, sound bites, and digestible morsels. In this regard, Donna lets the content breathe like a fine wine as the eye moves down the page, delivering information in an easily scannable fashion.
• She also uses Unicode (graphics, different font styles, etc.) to give the page more visual intrigue. Given the amount of information she chooses to present to convey what her service does, these images make her summary look different.
• Other than the fact that it’s written by someone who’s  literally  written the book on how to optimize your LinkedIn profile, Donna makes sure her readers know where they can contact her, buy her book, and sign up for a LinkedIn makeover.

Expert tip: To the last point about making sure people know how to contact you, Serdula says,   “Opportunity can’t knock if it doesn’t know which door to knock on.” In addition, Serdula reveals the pros and cons of using Unicode on the summary page:

More and more people have been using unicode on their LinkedIn profile to make it seem as if the text is formatted since there are no bullets, bold, or italics on LinkedIn. But if you look around, especially at my profile, you will see that there are certain words that are bulleted to show a list… It looks pretty, but one, screen readers can’t read it, so if a person who is visually impaired is visiting your profile, their screen reader will not work for them… and two, you’re losing search. All that great content isn’t being indexed by LinkedIn. If you do attempt to format [with unicode], just do it sparingly. Maybe just with a header or a call-to-action.

As for Serdula’s approach to breaking up the content in her “About” section, she is a proponent of breaking up the bulky stuff. “When you’re faced with a huge block of text, it doesn’t matter how well written it is. You just can’t penetrate it.” A quick solution, according to Serdula? “Make sure to hit the return button every now and then…” Your reader will appreciate it.

5 LinkedIn Summary Examples That Show You What NOT to Do

[Note: The examples created below are inspired by real LinkedIn summary examples that contained these actual faux pas.]

1. Don’t recite your resume

My first job out of college was at Pinkberry where I worked for two years until I went to Chase Bank for three… That’s when the insurance world called, where I worked for Geico, Progressive and now State Farm, where I sell auto and life. Btw, interested??

If you want to know how not to write a LinkedIn summary, the above example is a great one. Merely listing accomplishments without any context as to how they’ve helped shape who you are in your career is a LinkedIn no-no. There’s an entire section devoted to work “Experience” on LinkedIn, so save your breath here… and add more breadth there.

Instead, use the space for a compelling, 360-degree snapshot of who you are, what you’ve done, and what makes you awesome. Your previous roles should be woven into your story contextually. It’s not a place to list the things they’re gonna see anyway when (and if) they scroll down. Which, as luck would have it, they probably won’t since you’ve attempted to say it all right here.

2. Along those lines, don’t copy/paste from your resume

Even more of a no-no for the platform? Copying and pasting your resume into the summary section.

STATE FARM INSURANCE – Los Angeles, CA Customer Service Specialist – October 2018 – Present – Answer and direct 40+ calls daily, with goals including selling plans, responding to service queries. – Trained 5 employees in customer service software, as well as in basic duties. – Received a 90% average customer satisfaction rating, winning “Employee of the Month” in July of 2019

The copy/paste-from-the-resume move may seem like a good one if you’re at a loss for time and things to say in this space. But don’t. Even your good neighbor Jake from State Farm would highly disapprove.

As Serdula states, “When you copy and paste a resume, that’s one of the biggest faux pas. Even if you’re looking for a job, you should not be pasting a resume. These are two totally different things… they should complement each other.”

Instead, fuse your accomplishments into an engaging narrative. What is it you love about customer service? Is it your outgoing nature? Or that you thrive on human connection? Add some emotion… show there’s a person behind the accomplishments.

3. Don’t confuse your LinkedIn summary with your unabridged biography

I was born to a family of five, in a poor section of the Bronx. My mother never took to breastfeeding, so I was a bottle baby from the start, undersized, underfed, and underwhelming. As the middle child, I had a minor birth defect — a mole above my right eye that screamed ‘everyone, please keep away.’ But now I just write seemingly unending LinkedIn summaries to handle that for me.

We think you get the point. What you choose to write should have contextual relevance to the career you’re trying to promote.

Here’s what this oversharing LinkedIn summary does:

• It wastes prime real estate — the first 300 characters — talking about something that won’t get you a job and has little-to-no information about your work experience, career, or expertise.
• It also says you don’t really know how to use the platform, which can work against you in several ways.

This kind of chance-taker *might* endear you to a specific audience if you’re a novelist or stand-up comic. But more likely than not, it will cause the reader to click away and wonder what your mole has to do with being a coder.

Think about the “About” section as an opportunity to substantiate why you’re the person for the job, any job, with present-day jargon and relevant nuggets about your work experience. You don’t have much time or space, so better make the most of it.

Tell the greatest possible story in the shortest amount of words possible — that’s your goal in life… and LinkedIn.

4. Don’t talk about yourself in the third person

Carl Spackler is a detailed-oriented groundskeeper at Bushwood Country Club, who stays dedicated to manicuring the greens and believes in making true one-on-one connections with the people he speaks to. Not only does he specialize in the art of intimate portrayals, but in his spare time, he also prevents gophers from disrupting the golf games of people in plaid pants.

You’ve seen it, you may have even done it: Referring to yourself in the third person. It’s a common method people use to write their bios and when they want to seem more professional. Here’s the thing: Everyone knows you wrote your LinkedIn summary.

So spare them any confusion by referring to yourself as some third-party entity. Knowing how to write a LinkedIn summary that grabs attention starts with a meaningful and memorable human connection.

5. Don’t overdo the keywords

Accomplished technology professional who can lead business development, software design and contract management efforts. I’m also a customer-success driven sales executive with experience in enterprise data management solutions, cloud (IaaS, PaaS, SaaS), and product management. My other specialties include: engineering, security, analytics and putting people to sleep.

It’s great that you can do all these things, really. And they will all come in handy when you get that job (or client) you’re looking for. But don’t use your LinkedIn summary section simply to list them all out. At least, not at the top. Do it in the skills section instead.

The last thing you want to do is kill interest by reciting all your amazing qualities in one burst. It kind of kills the mood. Also, you’re not separating yourself from presumably hundreds of others who also do these things in your market. Put thought into how you represent yourself that actually says something about you in a creative way, not just in list-based fashion.

As Serdula notes, “If you’re just trying to game the system with your LinkedIn summary, it’s obnoxious and turns people off. So, you’ve gotta write to AI and  to the human eye. When you just repeat the keywords, you’re only writing to AI… you want to find a nice balance.”

Telling a story about who you are, with substance, style, and the occasional keyword, is going to be your most powerful way to go about this. If you try to shoehorn all the words you think will catch the eye of an algorithm, you’re truly missing the point.

A Note About Buzzwords in Your LinkedIn Summary

Like keywords, don’t try to sound super-relevant by cramming as many buzzwords as possible into your summary section.

Here are a few overused buzzwords to avoid (or use sparingly):

• Professional
• Specialized
• Team player

“Another faux pas is using tired cliches such as ‘out-of-the-box thinker,'” says Serdula with a smile. “As soon as I see ‘out-of-the-box’ thinkers, I know they’re not out-of-the-box.”

How to Write a LinkedIn Summary That Gets Your Desired Result

Remember, your LinkedIn summary is only one piece of your profile puzzle (in addition to your headline, skills, recommendations, and activity). But it’s an important piece, a way to control the message with originality, substance, and authenticity; you let people know who you are despite what might be happening with things outside your control, like a company’s online reputation .

As Serdula concludes, “For most people when a name search is conducted [via Google], that LinkedIn profile is one of the first results… and people are looking. You have the ability to control and shape their perspective.”

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How to Write a Compelling LinkedIn Summary (About Section)

The LinkedIn summary (or About section) should tell who you are, why you do what you do, and your best abilities. Here's how to write one!

Looking for a career change? LinkedIn is a great place to network with potential employers. And your profile is a simple place to show off your skills, accomplishments, and experience.

One of the most important sections found on your profile is your LinkedIn About section (formerly known as the Summary section). This is the place to dive into who you are, what you do, and why—in 2,000 characters or less.

What Is the LinkedIn About Section?

The About section is located right underneath your LinkedIn headline on your profile. It's often used as a place to put a quick bio about yourself, your experience, your skills, and your unique attributes. It's the section used to summarize everything important about your professional career.

Why Is It Important?

The About section is perhaps the first time you'll get the chance to “speak” to a future employer. In fact, it's often one of the first things those who visit your profile read.

This means your About section or bio gives you an opportunity to tell the story about who you are, why you do what you do, and how. It's a great way to introduce yourself before ever sending an email or a phone call.

What to Include in Your LinkedIn Bio

One of the LinkedIn mistakes many users make is writing a bio that is simply a bulleted list of their past positions or a regurgitated resume. While work experience is necessary to show off, other sections such as the Experience section are better suited for that.

Instead, your LinkedIn bio should include the following things:

• Your unique attributes: We all have things that make us unique from others. What do you do in your career that others don't? Perhaps you have an affinity for customer service. Or, maybe you have the ability to make everyone feel welcome. Whatever you do differently, showcase it. Just make sure the attributes you discuss relate to your chosen industry.
• Your capabilities: What can you do to help your future employer? Briefly explain what it is you do that will benefit the employer based on the position you're looking for. And don't forget to be specific.
• Your mission: Your mission is the driving force behind your career. For example, why did you choose to be a writer? Why did you become a business owner? What do you want to achieve? Sharing your mission helps potential employers connect with you on a deeper level and shows them what you want to do as part of their team.
• Your successes: Briefly illustrate your biggest accomplishments and what they've meant for your career. This can include anything from awards to difficult projects you've completed. This helps showcase what you might be able to do for a future employer.
• Your interests: What do you like to do in your off time? Do you enjoy cooking? Are you a film buff? While this may seem silly to add to your bio, it can help add a sprinkle of humanity to an otherwise work-focused bio.

Things to Avoid

• Throwing a few sentences into the About section: You'll want to spend some time on your bio and make it worthwhile to read. Don't throw a few sentences in it just to get it done. Instead, use the profile of real estate to fully introduce yourself to those who visit.
• Grammar or punctuation mistakes: Grammar and punctuation mistakes don't necessarily make a great first impression. And they're easy to avoid. Run your bio through Grammarly quickly or another grammar tool and then publish.
• Too much industry jargon: While using some industry-specific terms may help your employer understand your experience, too much often comes off as stuffy. Instead, keep it simple and use a minimal amount of jargon as you write.

Not sure where to start? Visit the LinkedIn profiles of your favorite professionals to see how they've written their own bios. This may give you some inspiration when it comes time to write yours.

5 Tips for Writing a LinkedIn About Section That Works

Following the above can ensure you're off to a great start. Yet, if you want to take your LinkedIn bio to the next level, here are five useful tips:

• Don't be afraid to show your personality: Your personality is what makes you stand out from the crowd. And while LinkedIn is a more professional place to network, it isn't the place for robots. Don't be afraid to let your personality shine through. Write your bio as if you're talking to a friend, and don't be afraid of using things such as emojis and slang if it fits.
• Write a strong first line: The first line of your bio is your hook. So, you must make it compelling. You could start with a quote, a fact about yourself, a statistic, or even a joke.
• Add in a testimonial: Testimonials or recommendations from past employers are a great way to showcase your experience. Add in a testimonial at the bottom of your bio to show off your past experience. Just remember to keep them short and simple. You can add more in-depth recommendations to the Recommendation section towards the bottom of your profile.
• Show your work: Did you increase sales by 20% for your last employer? Whatever it is you did, consider listing these numbers in your bio to show off your work. This further illustrates your capabilities.
• Add in a call to action (CTA): Do you want recruiters to reach out to you? Are you open to chatting via email or phone? Consider adding in a CTA at the bottom of your bio explaining what potential employers can do next. A simple, “give me a call at” with your number is enough.

What Else Can You Do to Optimize Your LinkedIn Profile?

Your LinkedIn profile has the power to help you land your dream job.

All you need to do is optimize it, from your headline to your recommendations. Go ahead and open your LinkedIn profile and see what you can do to improve it.

15+ Good LinkedIn Summary Examples for Students (With Tips)

LinkedIn is a great site for job seekers of all levels, especially for students who are looking to start their careers. To make a strong first impression and catch the attention of potential employers, one must have a strong LinkedIn profile summary.

But how do you make your profile stand out? What should you include in your summary?

According to experts, here are good LinkedIn summary examples for students, with tips on how to write your own:

Founder and President,  TalentID Group

Selling yourself can be difficult. Selling yourself can be even more difficult when you don’t have much experience to back it up. But as students, you are working hard to reach your personal and professional goals so that you can go down a specific career path when you graduate. 

Even if we don’t know what that exact career path is, you should know some things you enjoy doing. With that, you can start crafting your own LinkedIn summary with four main things in mind. 

Related: What to Do If You Don’t Know What Career Path to Choose?

Tell a story — help them get to know you better

Help the reader get to know you. When you don’t have years of experience, you have to draw them in with your story. Connect with them. Leave them wanting to know you better. 

For example: 

“I was born with a crayon in hand. Writing on walls, desks, tables, sometimes paper, and now digitally on a computer screen, I’ve been honing my abilities since I was an infant. 

I experimented with different mediums and techniques, from fashion design to painting, pottery, and more. And let’s just say fashion was not my area of expertise. But I did learn in the process that digital design is kind of my thing.”

Demonstrate your passion

This is your opportunity to show that even though you don’t have a lot of experience, you have the  passion  and  desire  to learn and grow. Think about what you have done in the past that demonstrates your desire and ability to learn and grow. 

Building off the previous example, you might say: 

“Before college, I begged my parents to buy me a computer with the Adobe Creative Suite. But they said it was too expensive. So I made a deal with them and worked hard all summer to save up the money to buy one. 

When I did, I spent the next month figuring out how to use Adobe Creative Suite (I may or may not have fallen asleep in school a time or two because I stayed up too late the night before learning to use photoshop).”

Explain your experience

You may not have a lot of experience. In some cases, you may not have any experience. And that is where your story and passion come into play. 

But, if you have some experience, you can continue building off your passion. You could continue with: 

“ Once I learned how to use Photoshop, I started editing photos and then quickly caught on to Indesign and Illustrator. I began designing cards for my friends and birthday invitations; in college, I used them for school projects and papers. I would include extra flair on papers and was able to use these pieces to land my first internship. “

Related: How to Get an Internship

Include a conclusion

Your conclusion should include an easy way to contact you. It should also spell out your experience with specific programs, tools, or technologies, as well as what you are looking for next. 

You might tell readers: 

“I would love to chat with you about any graphic design internships or freelance opportunities you have available! The best way to reach me is by [email protected]. 

My experiences include Adobe Creative Suite (Photoshop, Indesign, and Illustrator), HTML, and CSS.”

This  doesn’t  mean you need four separate paragraphs. This can be done well in one small paragraph with a few sentences. The point is that  by telling a story and engaging your readers, you have the opportunity to get them interested , so they want to know more and speak with you. 

Linda Shaffer

Chief People and Operations Officer,  Checkr, Inc.

Use concrete examples and numbers to illustrate your points

One thing all students should do as soon as they have some experience to put on their LinkedIn profile is to write a great summary. 

A great LinkedIn summary can help you  stand out  from the hundreds of other students competing for jobs. But writing one can be challenging. How do you condense everything you’ve accomplished into just a few sentences?

 Here are some tips for writing an  impactful  LinkedIn summary as a student:

• Start with a strong opening sentence that immediately catches the reader’s attention.
• Use keywords to highlight your skills and what you have to offer.
• Write in the first person and use active language throughout.
• Focus on your accomplishments and what you’ve learned rather than simply listing your experience.
• Use concrete examples and numbers to illustrate your points.
• Keep it between 200-300 words.
• Edit carefully for grammar, punctuation, and typos.

Here’s an example:

“I’m a recent graduate of XYZ University with a degree in communications. During my time in school, I held several leadership positions, including president of the student government association and captain of the varsity soccer team. 

I’m a skilled public speaker and have experience with event planning, fundraising, and media relations.

I’m a strong communicator with excellent writing and editing skills. I’m also proficient in Spanish and have experience working with diverse populations.

Since graduating, I’ve worked as a marketing assistant at a small firm. I’ve written press releases, developed social media campaigns, and organized promotional events in this role. 

I’m eager to use my skills and experience in a larger organization where I can have a greater impact. I’m seeking an entry-level position in marketing, communications, or public relations .”

Anna Berkolec

HR Manager,  ResumeLab

Aim to present yourself as a positive, dynamic, and eager learner

There are many factors to consider when looking to write an attention-grabbing LinkedIn summary. The same tips apply to students as they do to seasoned professionals.

So when looking to put your best foot forward, aim to apply these tips and best practices.

• Not too short, not too long.  Go for  balance  and (ideally) aim to write 150-250 words.
• Ensure to highlight your education  (after all, you’re still a student), your most impressive achievements (including awards), and tangible skills (both soft and technical) that would make you a valuable addition.
• First impressions go a long way, so  aim to present yourself as a positive, dynamic, and eager learner  with a can-do attitude.
• There is a reason listicles are so popular.  Bullet points make it easier to read , so use them frequently.
• Make it as quantifiable as possible.  Numbers and percentages make it easier and more precise to highlight your accomplishments and measure your impact.
• Look to  strategically select and include keywords recruiters might be using to search.   Don’t  overdo it, however, as it quickly becomes obvious and cringe-worthy.
• A call to action is key.  Provide an easy/best way to contact you.

Here is an example of such a summary:

“I am a recent New York University graduate with a double major in Psychology and Sociology looking to join a social change organization.

I am dedicated to this cause, as I would like to channel my education and life experiences to help make the justice system more just and ethical.

Having completed a few internships in this field has provided me with invaluable experiences that I would like to continue to build upon and utilize to contribute from the start.

Furthermore, throughout my studies, I’ve developed my research and statistical analysis skills, particularly through the use of software such as SPSS and STATA.”

Dorota Lysienia

Community Manager,  LiveCareer

Make it short and easy to understand

A LinkedIn summary should be like your elevator pitch: short and easy to understand. 

But that’s not enough. It should also  grab  the recruiter’s attention and show that you’re willing to go the extra mile to advance your career. Remember that it’s not  about all your educational and professional details. 

You want to spark interest in your profile by sharing some of the most exciting experiences you’ve had so far. Your goal is to explain what you did during your studies and internships in a simple and understandable way. 

Did you do something different from your peers that could add value to your profile? For example, some volunteer work or student-athlete experience? If so, you could add the following statement to your LinkedIn summary:

“As a captain of the soccer team at  [university name] , I gained my first leadership experience and learned how to motivate my teammates to achieve our goals on and off the field.”

However, don’t focus on every single point of your resume. It’s also important to talk about “ why ” you want to work in a specific industry rather than solely focusing on what you did. 

Showing your motivation is crucial for the latter stages of the recruitment process. Why? Because your motivation and things that inspired you to follow a particular path show your potential employer who you are and allow them to evaluate if you could be a  good  cultural fit for their company.

My advice is to include some aspects of your personal life , such as:

• Foreign destinations you visited

That way, you will show your  human side  and maybe find some connection with people that look at your profile.

Also, remember that your LinkedIn summary’s first sentence plays a crucial role. It often determines whether a person continues reading your text and becomes interested in your profile. That’s why you should make your first sentence  stand out  and encourage recruiters to get to know you better.

Agata Szczepanek

Community Manager, Resume Now

Proactive attitude matters

Being a student with extensive work experience? Impossible. How to attract potential employers on LinkedIn, then? No worries, job history is  not  everything. 

Focus on your proactive attitude, motivation, and willingness to develop. Be sure to mention all: 

• Internships
• Being a member of student organizations
• Voluntary work
• Additional courses
• Academic accomplishments you can be proud of

Also, provide  relevant  examples to illustrate what and how it has shaped you the way you are. 

Last but not least, make your LinkedIn summary not only informative but also  attention-grabbing .

“Hi there. If you seek an employee who treats (work) life with passion, people with respect, and new challenges with enthusiasm, I am the one you need.

I can do many different things and master new ones quickly. Fluency in English, good analytical and organizational skills, creativity, and kindness are just a few examples of what I can offer you. 

Thanks to hard work at university, the ability to learn fast, and strong motivation, I set very high standards for myself. 

I have been a member of the Scientific Circle of Psychological Sciences for three years so far, which gives me a great deal of satisfaction and precious leadership skills. I am in charge of our Circle’s magazine, having a few people on my team.

What I am really good at are people. Calling it a “superpower” would be an exaggeration; however, I find it really easy to build positive relationships, and it seems that people feel comfortable in my company. 

Those I worked with during my summer internship characterized me as “energetic, well-organized, professional, and peaceful.” On the other hand, friends, and family—if asked—would probably focus on “honesty, reliability, and an open mind.”

Education has always played an essential role in my life. Combining two full-time MA degree courses at  [Name of the University]  with the previously-mentioned scientific Circle has taught me to effectively manage my time and duties. 

Check it yourself and invite me for a job interview. I can’t wait to prove in person that I am a good candidate for many jobs thanks to my skill set, proactive attitude, and character traits.”

Iqbal Ahmad

Founder and CEO,  Britannia School of Academics

Use one-line opening

One-line opening matters when it’s relatable to your personality; it could be your favorite quote or mantra, your greatest milestone, or even a funny line. Or something you want your reader to know right off the bat. 

Mine is:  “With great power comes great responsibility within your office.”

Do talk about your strengths and advantages

Recognize the motivations behind your career choice and your goals for the positions. These will increase the  emotional resonance  of your LinkedIn profile.

Be realistic. Provide a  compelling  look into your personality since individuality and originality are key to standing out from the crowd. Develop your distinct blend of creativity and emphasize humanizing your encounters.

Do talk about your strengths and advantages. Again, personal branding is the key to getting yourself hooked on a reader.

Tell the reader about your  unique  traits. Then, write numbers, case studies, and actual examples from your experience to exemplify the results of what you have accomplished. 

This is much more  powerful  than using simple sentences to show the actions you accomplished because it gives more validity to whoever is reading it. Also, it gives them a much greater grasp and a lot more comfort in knowing that you are capable of very concrete skills.

“I was born and raised in the Kingdom of Saudi Arabia, attended YIS (Yanbu International School), now famously known as ISG (International Schools Group), for my high school education, and then traveled to Wales for college. I enjoy working in a social community and playing basketball and polo nationally.

I love to write, and I’m now balancing my studies and writing as a part-time academic and advertising writer (Copywriter). I’m responsible for generating a word for an advertisement. When people around me comment that I’m always thinking deeply, I frequently respond that I must come up with original concepts for my advertisements.

I have a firm grasp on time management since I can juggle my education, my passion for writing, and playing polo without wasting any of it. In addition, I frequently go to literary events to broaden my knowledge, which helps me increase my passion for writing.

Because of my sensitive temperament, I discovered myself to be an exceptional caregiver, so I pay close attention to my words and thoughts when writing or speaking.

I’m a political nerd and am very interested in global issues. However, the only reason I usually participate in discussions about world politics is to offer constructive criticism.

And in a cheerful tone, I eagerly await your response.”

A quick overview

• Outline your aims, professional values, character, and ethical practice  widely, and use this summary to exhibit your exceptional blend of knowledge, wisdom, and creativity. 
• Write one of your favorite lines to make it catchier . 
• At the end of your LinkedIn summary,  include an action point inviting people to contact you  for a productive and rewarding professional relationship.
• Instead of a resume,  focus on narrating an interesting story that expresses your personality’s positive traits  and defines your academic and professional ambitions.
• I would propose you add extra flair and humor.  

Your LinkedIn summary will give recruiters and other users an idea of what to expect if they contact you.

I would propose that adding emojis is a lot of fun. You will be more approachable if you use these subtle signals judiciously. Use them in your summary, but don’t be over-packed.

Melissa Erdman

Chief Operating Officer and Head of Client Success, Executive Resume Writers

Feature descriptive language and keywords

While crafting your professional summary can seem like a daunting task, it can be easily managed by taking the time to develop what our company calls the Unique Success Proposition™ (USP).

The USP serves as the  basis  for your summary. It should feature  descriptive language and keywords  that  clearly  and  precisely  define who you are and what distinguishes you from your peers.

USP Example:  

“A driven, results-oriented marketing student at  [insert college]  with a comprehensive background in digital advertising. I am recognized for my strong communications skills, creativity, and ability to inspire and lead high-performing teams. 

My greatest success has been assisting with the  [insert brand]  social media marketing campaign as an intern at  [insert company] .”

Now that you have crafted your foundational USP, expand on the summary by discussing key attributes that are  unique  to you and  align  with the roles you are targeting. 

Use action-oriented language that depicts what you contribute and how it drives organizational success.  Focus on showing recruiters and potential employers the skills and achievements you can leverage to support growth and strategic vision.

Additionally, research roles, academic background, and previous jobs can set the tone for your professional summary and ensure that you  reflect  your experience in alignment with the positions you are seeing.

Lachlan de Crespigny

Co-Founder and Co-CEO, Revelo

Sell yourself by promoting your experience and credentials

When it comes to making money, the most valuable commodity you have to sell is yourself. The social networking site LinkedIn is an excellent place to begin a career in the financial industry by promoting your experience and credentials.

For instance: 

“Next year, I plan to enroll at NYU’s Stern School of Business as a third-year finance major. 

After spending the past two summers as an intern at JetBlue Airways Corporation, I’ve decided to concentrate on learning about financial analysis and applying that knowledge in the real world of business. 

I am at my best when I can use my interpersonal skills in a team environment to address complex financial issues.

Personally, I adore the city of New York. Even though I grew up in New York City, I always looked forward to visiting Albany. Financial planning at New York University has long been on my radar. I hope to make a living as a financial consultant for prominent Wall Street figures in the long run. 

Thank you, New York University, for laying the groundwork for a prosperous professional future in which I assist others in taking control of their financial futures.”

Bruce Hanson

Education Wellness Expert, UCLA | CEO,  First Choice Admissions

Create an easily traceable thread

The thing to remember about writing a LinkedIn summary when you are a student is  not  to overreach. 

Everyone understands you have  minimal  job experience. Your job is to create an  easily  traceable thread from your interests to what you are studying to your work goals after school.   

This is a sample summary for a mechanical engineering student :

“I always loved numbers, and math always came easily to me. I also spent a lot of my time taking apart things around the house and (mostly) putting them back together again. 

I was thrilled when I took my first mechanical engineering class at Purdue. I felt like I had found my true passion. I made the dean’s list all four years and was selected to compete in the annual VEX robotics competition.

I had an internship with Eli Lilly during the summer of both my sophomore and junior years. I was on a team that worked to improve the manufacturing process of a heart monitor device. 

I learned how to apply my classroom knowledge creatively in real-world situations and the value of teams in solving complex problems.  

Now that I am a senior, my goal is to continue working in manufacturing and specifically focus on using robotics in manufacturing processes.”

Joshua Rich

CEO and Founder,  Bullseye Locations

From my experience, here is what I believe recruiters prefer when they are looking out for potential candidates to employ. 

Ensure you comprehensively cover your academic credentials

There are many areas that people actively searching for jobs should cover in their LinkedIn summaries. However, I believe a certain order should be followed to establish a more pressing impression with employers.

First and foremost, as a student, you want to ensure you comprehensively cover your academic credentials. Here, you seek to make clear the answers to specific important questions the employer would like to get to know you through. 

• Which institutions do you study at?
• Which courses more comfortably lie in your area of expertise?
• What are your highest scoring subjects have been?
• What are you most passionate about? 

Include professional qualifications and experience 

Next are your professional qualifications and any work experience you may have under your belt. These don’t necessarily have to include only full-time opportunities.

In fact, employers appreciate any part-time jobs, internships, training, and especially volunteer work experience. The experiences that  align  with your academic field are  noteworthy  to employers, so students should be sure to mention those.

Related: Do Internships Count as Work Experience?

Highlight their extracurricular skills and creative potential

Moreover, students must also look  beyond  their professional achievements and highlight their extracurricular skills and creative potential. 

Make sure you recall any awards you may have won, such as sporting victories, debating competition medals, etc. In addition, proficiency in a musical instrument, painting, writing, etc., can all form more than adequate representations of skills with respect to hobbies. 

Tie it up with an aligned long-term goal and plan

Lastly, in addition to the content mentioned above, it is important to tie it up with an aligned long-term goal and plan you seek to actualize. 

Mentioning appropriate values you seek to embody to help you get there may allude to employers whose company’s DNA and culture match those. 

Marie Pierce, CCC

Career Counselor, Manhattanville College

Start with a hook

Your LinkedIn summary is akin to your “ about me ” section on your blog or dating profile. But instead of introducing yourself to potential a partner or content absorbers, you are marketing yourself to potential employers and coworkers. 

So how do you utilize the space you are given to show who you are and why you’d be a great addition to a workplace team? One of the best ways to ensure a potential employer takes the time to read through your LinkedIn summary is to start with a hook. 

Grab their attention with one to two sentences showcasing your personal brand: 

• What you do
• What you feel strongly about
• What you do differently than others

Within your summary, you want to focus on  why  a company should hire you over anyone else. This is your opportunity to express: 

• Why it is you do what you do
• The joy it brings you
• How it helps to serve others 
• What motivates you

Related: How to Answer Job Interview Question “What Motivates You?”

Once you have given the reader a view into who you are, what you do great, and why you do what you do,  prove it . Quickly mention some recent achievements and highlights from your career. 

Also, don’t be afraid to sprinkle in some personal qualities and interests that live  outside  of work.  Hiring managers are interested in seeing who you are as a person, not just a workplace robot.  Close out with an eager invitation to connect and collaborate.

Linnita Hosten

Student Success Strategist

Tell the story of your “why”

Everyone’s going to do the same thing with their LinkedIn profile summary. They will copy and paste “ work jargon ” from their resume. 

I charge students to think strategically about every digital asset. Use the LinkedIn Summary to tell the story of your why. 

• What got you so intrigued with your work? 
• What are you looking to do? 
• What opportunities are you seeking to be a part of? 

Use the space to  creatively  story-tell. It’s a great way to be distinguished and human—rare characteristics in today’s traditional career industries.

Summary sample:

“At age 18, I watched my pop pop slowly dissipate in a hospital bed. His eyes closed, and his hand released my palm. He was my motivation to cure cancer.

I’m a rising dean’s list senior at Tennessee State University, passionate about quality patient care and cancer research.

I’m seeking opportunities in…”

Daniel Cook

HR Director,  Mullen and Mullen

State your value proposition

If you’re using LinkedIn to attract professional opportunities, you have to view your profile as your resume. As much as possible, fill in all necessary details about you, like your educational background and previous job experiences. 

Instead of just putting what roles you had fulfilled in what companies, it is better to put a  brief  description or overview of what you actually did when you were in that role. This allows recruiters to see if you have transferable skills that will come in handy for the job they’re offering.

Just as your profile serves as your resume, the “ summary ” section, in particular, serves as your cover letter. This is where you pitch yourself to headhunters. Instead of just describing yourself and what you do, use that section to state your value proposition. 

Related: What Is the Difference Between a Resume and Cover Letter?

What is it that you have and provide, and how does it concretely help specific companies/businesses from particular industries? The more specific and niched you can write this, the better because headhunters will immediately know what they’re looking at.

Ben Michael

VP of Operations, Michael & Associates

Use the “three-by-three” approach

I like to use what I call a three-by-three approach to LinkedIn summaries and similar brief text introductions. 

Three sentences, each with three points.  One about your  past , one about your  present , and one about your  future . 

Below is a good basic template to follow:

“Valedictorian, dean’s list, 2023 BS in Subject. Intern for X company, where I focus on A, B, and C duties. Aspiring Professional Title looking to achieve A, B, and C.” 

It’s concise, focuses on your best qualities, and shows your drive to succeed. You will inevitably be replicating some of the information elsewhere in your profile and resume with this approach, but that’s definitely part of the point. 

You want to emphasize the very  best  points of those more significant documents as a way to get people engaged and reading more. 

This approach also puts your essential information  front-and-center , making it easier  for recruiters and employers to find just the right major, skillset, and job description among potential candidates. 

It’s essential to  keep this introduction up-to-date, too.  Change it at least once a month, even if you’re just tweaking the wording, and make a point of quickly adding any new achievements or goals to get them noticed.

Director of Marketing,  Syntax Integration

For graduate students, include information on degrees already achieved

Graduate students can boost their summaries by including information about any degrees they’ve already achieved. There’s a common misconception that grad students don’t have time to network because they’re too busy with their studies, yet the opposite is true.

For example:

“I am nearing the end of my dissertation work for a Ph.D. in English Literature at Syracuse. After completing my BA in English at the University of Kentucky, I spent a year in Cambridge, drawn there by a passion for British literature and poetry, before transferring to Syracuse. 

The works of great authors like Shakespeare, Austen, and Joyce have instilled in me a deep appreciation for the English language.

Working as a TA in an Irish literature course this year has broadened my understanding of how students absorb information. My ultimate career goal after completing my degree is to teach at one of the prestigious universities from which I have benefited so greatly.”

Andrew Lokenauth

Founder,  Fluent in Finance

A great summary needs to be concise

No one has time to read a 5-minute summary. Try to keep it to a minute or less. Less is more.

• Use powerful action verbs to show what you can get done and what you have accomplished. It is crucial to illustrate your strengths through examples of prior actions.
• Do not waste space using adjectives or filler words like “ very ” in “very hardworking.”
• Your lead sentence should explain the problem you solve and the value you add. 
• Try to include as many SEO-rich words/industry jargon as possible. This will help when others search for someone with your skillset.

Here is an example of my  lead  sentence in my summary on Linkedin: 

“Andrew Lokenauth helps management translate their financials into actionable business decisions.”

Your ending paragraph should  tie  everything together and sell yourself one last time. You want to explain how you will make the hiring manager’s life  easier . 

Here is mine: 

“Andrew is adept at learning new information quickly. He has a track record of getting things done on time. His past experiences have enabled him to develop an excellent work ethic and deep. He is a multi-dimensional, accomplished, and results-oriented professional with comprehensive knowledge.”

Tyler Garns

Founder and CEO, Box Out Marketing

Show how you want to be known professionally

LinkedIn is considered an interactive version of a resume and a professional form of social media account. As recruiters search for a candidate’s name online, a LinkedIn profile will show, so it should reflect how you want to be known professionally. 

For students, your LinkedIn summary communicates to the recruiters and colleagues what professional opportunities you seek, whether a new job, internship, or networking. It also shows your  skillset  and  expertise .

Related: How to Network on LinkedIn

Example: 

“I am a freshman  (major)  student at  (university)  eager to make a difference in the field of  (your choice/interest) .

I am interested in a summer internship that will contribute to my knowledge and explore this field to enhance my skills and fuel my passion. I am currently part of a volunteer program related to my field of interest.”

Michaeal Dadashi

CEO, Infinite Recovery

Use paragraphs of a reasonable length

The ideal length of a paragraph is seven or eight lines . In this way, the reader may more  easily  grasp the significance of the whole LinkedIn summary written by a graduate student. 

In light of this fact,  avoid writing lengthy paragraphs unless you want your writing to come out as dull and unappealing to your readers. 

Paragraphs of medium or short length, on the contrary, will pique the attention of the reader and encourage them to continue reading your LinkedIn summary.

Check to see that your sentences  aren’t  too lengthy and that they’re evenly spaced out in their paragraphs. Have concise, well-punctuated phrases that allow the reader to settle down and absorb the essentials of the graduate student’s LinkedIn description.

Frequently Asked Questions 

How often should i update my linkedin summary.

Updating your LinkedIn summary regularly is good, especially as your skills and experience evolve. When you complete a new project or take on a new role, you should update your summary to reflect those changes.

You can also update your summary if you’re actively searching and want to highlight specific skills or experience relevant to the jobs you’re applying for.

In general, you should aim to review and update your LinkedIn summary at least every few months to ensure that it’s up to date and accurately reflects your current skills, experience, and career goals.

However, if something significant changes in your professional or personal life, such as completing a degree program or starting a new job, you should update your summary immediately to keep your profile as current as possible.

What tone should I use when writing my LinkedIn summary?

When writing your LinkedIn summary, it’s essential to strike the right tone because it can greatly impact how potential employers perceive you. Make sure your tone is professional but also that you come across as friendly, approachable, and someone people would want to work with.

One way to strike the right tone is to let your personality shine through in your writing. Don’t be afraid to include personal details highlighting your unique interests and experiences.

This can help potential employers connect with you on a personal level and give them a better sense of who you are beyond your professional qualifications.

However, remember that LinkedIn is a professional networking platform, so avoid writing too casually or informally. Use proper grammar and spelling, and avoid slang or overly casual language.

Remember that potential employers will judge you based on your professionalism and qualifications, and make sure your summary reflects that.

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A 10-Step Guide to Writing an Outstanding Personal Statement

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Applying to college can be daunting, especially when it comes to writing a personal statement. This essay showcases not just your writing skills but also your unique personality, achievements, and aspirations. Understanding that while grades are crucial, a personal statement often becomes the differentiating factor in your application. To navigate this essential component, we’ve compiled a ten-step guide, replete with examples, to ensure your personal statement leaves a lasting impression on admissions officers.

Applying to college can be a daunting task, especially when it comes to writing a personal statement. This essay not only showcases your writing skills but also highlights your unique personality, achievements, and aspirations. While it may seem unnecessary, tedious, time-consuming, and just another tick-the-box, know that as each application is processed, grades are just one of the criteria of selection, more often than not a personal statement becomes the differentiating factor.

To help you navigate this crucial component of your application, we’ve compiled a ten-step guide, complete with inspiring examples to ensure your personal statement makes a lasting impression on admissions officers.

• Start Early and Brainstorm Begin the process early to give yourself plenty of time to brainstorm. Reflect on your experiences, achievements, and motivations. Think about what makes you unique, both in terms of personality and life experiences.
• Understand the Prompt Make sure you clearly understand what the college is asking for. Each institution may have different prompts or questions. Tailor your response specifically to each prompt, ensuring you answer it fully and directly. Be comprehensive and succinct in your answers, choosing words that convey your candidature the best.
• Create an Outline Draft an outline to organize your thoughts and ensure a coherent flow of ideas. This will help you structure your statement effectively, making sure every part contributes towards presenting a compelling narrative.
• Exhibit, Don’t Tell Use specific examples to demonstrate your qualities and achievements. Instead of stating that you’re a great leader, describe a situation where you demonstrated leadership. This method makes your statement more engaging and believable.
• Focus on Your Strengths While it might be tempting to cover a wide range of subjects, focusing on a few key strengths or experiences can have a stronger impact. Depth over breadth is crucial in personal statements.
• Be Authentic Admissions officers can tell when a statement is genuine. Write honestly about your experiences and passions and let your natural voice shine through. Authenticity is key to making a personal statement stand out.
• Get Feedback After drafting your statement, seek feedback from teachers, mentors, or friends. They can provide insights on clarity, grammar, and the overall impact of your essay. They all have a perspective of you from an external viewpoint, so do not skip this step.
• Revise and Edit Use the feedback to revise your statement. Look for areas where you can clarify your points, eliminate redundancy, and correct grammatical errors. This step is crucial for polishing your final submission.
• Keep It Concise Adhere to the word limit. Being able to express your thoughts concisely and effectively is a skill appreciated by admissions officers.
• Final Review Before submitting, do a final review. Read your statement out loud to catch any remaining errors or awkward phrasing. Make sure it sounds natural and is easy to read.

Examples of Exemplary Personal Statements:

Example 1: The Innovator Jane’s personal statement begins with a vivid description of her tinkering with a broken radio at age eight, which sparked her interest in technology. She intertwines her personal journey with her academic achievements, such as leading her school’s robotics team to a national competition. Jane uses specific examples, like designing a new robot navigation system, to demonstrate her passion and skill in engineering.

Example 2: The Community Leader John opens his statement with a powerful recount of organizing community relief efforts during a local flood. Highlighting his role in mobilizing volunteers and coordinating with local authorities, he demonstrates strong leadership and commitment to his community. His narrative includes feedback from the community and the personal growth he experienced, providing a well-rounded view of his character.

Example 3: The Attentive Listener Emma’s personal statement explores her profound appreciation for music and its role in shaping her interpersonal connections. She describes an afternoon spent sharing playlists with a group of international students, which turned into a deep discussion about cultural expressions through music. This experience not only highlights her listening skills but also illustrates her ability to forge meaningful relationships through shared interests.

Example 4: The Compassionate Leader David writes about his high emotional quotient and how it spurred him to lead a community initiative focused on animal welfare. His personal statement recounts organizing local workshops to educate people about animal kindness and launching a successful campaign for a local shelter. David’s story reflects his empathy and leadership in translating compassion into actionable community improvement.

Commentary: Every life is extraordinary; it’s how you narrate your story that captures the reader’s eye. Your personal statement should reflect your unique experiences and aspirations.

Conclusion:

In crafting your personal statement, remember, you don’t have to be extraordinary in the usual sense—honesty and transparency are key. Be a dreamer of the art of the possible; dream as big as you can and let those dreams articulate themselves in your words. This approach not only reveals your true self to admissions officers but also shows your potential to contribute meaningfully to their academic community. Start your adventure today! Use these steps as your guide to find the university that best fits your future goals. Dream big and achieve even bigger.

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How to start a candle business in 2024: 5 easy steps to selling candles from the comfort of your home

Starting a candle business can be an excellent source of additional income.

Small business owners fear they won't survive a second Biden term

Katlyn Swaffer and Maher Youssef explain how their small businesses have been affected by inflation and call on President Biden to address the issue.

Americans are rapidly working on side hustles as an additional source of income.

Fifty-four percent of Americans have begun a side hustle in the last twelve months, according to MarketWatch, as a means of making more money in addition to a primary source of income. 

All you really need to start a side hustle is an idea and an understanding of how to execute that idea. Taking a creative approach to your entrepreneurship can include a hobby-like business, and one of the more popular ones today is candle making.

Whether you have made a candle before or not, through trial and error, there are simple tricks to producing a product that is unique from what else is on the market.

One side hustle that can bring you extra income is a candle business. You can begin the business at home, selling online and at local craft fairs.  (David Crane/MediaNews Group/Los Angeles Daily News via Getty Images / Getty Images)

WANT TO MAKE MONEY OFF YOUR FLOURISHING GARDEN? HERE ARE 4 WAYS TO TURN YOUR CROPS INTO CASH 

You can make candles in your own home pretty easily. Here's a guide to get you started on your candle business. 

• Learn how to make candles from home
• Come up with a brand name, logo and label for your candles
• Write a business plan
• Register your business
• Decide how you are going to sell and get your business going

1. Learn how to make candles from home

The first step to starting your business is learning how to make candles. You'll need minimal supplies to get you started, including containers for your candles, wax, wicks and fragrance. 

It will take trial and error to perfect the look of your candle, the wick placement and the amount of fragrance you need for the perfect scent. If you want to add color to your candle, you'll also need to purchase dye. 

At first, the top of your candle may not appear totally smooth, your wick may be crooked, or you may not have enough fragrance for the scent. 

Practice makes perfect. The more candles you make, the better you'll get and the quicker you'll be ready to sell.  (Creative Touch Imaging Ltd./NurPhoto via Getty Images / Getty Images)

All the candles you make during your trial and error period can be gifts for friends and family because they probably won't be good enough to sell.

You could also buy wax molds to add uniqueness to your candles. 

TIPS FOR SELLING EGGS AND TURNING A PROFIT RIGHT FROM YOUR BACKYARD 

Once you have made numerous candles with success, you're ready to move to step two. 

2. Come up with a brand name, logo and label for your candles

You will need a unique brand name and logo for your business and a label for your candles. 

Your brand name should be something unique and memorable. You'll also want to create a logo for your business and a label to put on each of your candles. 

On each candle should be your brand name/logo as well as information about the candle itself, like the scent, instructions and safety information. 

3. Write a business plan

All businesses start out with a plan. 

A business plan is a document that describes the company and also highlights its goals. 

In a business plan, you can include elements like the mission statement, the products offered, the target audience of the company, marketing plans and financial information. 

HOW TO START A LEMONADE STAND WITH YOUR KIDS THIS SUMMER 

Your business plan is by no means set in stone. As your company grows and changes, your plan will, too. You can always make edits to your business plan when needed. 

4. Register your business

To run a business, you'll need to register it. The process varies depending on your state, so you'll need to look into the legal requirements where you live to avoid getting fined or having your business shut down. 

Once your business is registered, you'll receive an Employer Identification Number (EIN). This number is given to businesses for tax purposes.  

Also, make sure you obtain any necessary business licenses or permits in the state to legally operate your business. 

You'll want to have all these legal steps taken care of before you start selling candles. 

Make sure to have the scent of the candle and the name of your business clearly displayed on each container.  (David Crane/MediaNews Group/Los Angeles Daily News via Getty Images / Getty Images)

5. Decide how you are going to sell and get your business going

Now, it's time to officially launch your business. 

You will need to determine a price for your candles. According to Forbes, you'll want to aim for a 25% to 50% profit margin, so keep that in mind when you are considering how much to charge. 

You should create a website for your business with your contact information for customers to reach out to you. You can also sell your candles through your own website. 

Another way to sell is through an online marketplace like Etsy. 

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It's also a good idea to start social media channels for your business. Include high-quality pictures of your product on these channels. 

Social media is not only a great way to market your business, but another way you can sell your candles. 

During the warmer months, consider buying a booth at a local craft fair to sell your products. This is a great way to spend some time outside while also speaking directly with customers. 

Democrats plan to nominate Biden by virtual roll call to meet Ohio ballot deadline

WASHINGTON (AP) — President  Joe Biden  will be formally nominated as the Democratic presidential nominee through a virtual roll call ahead of the party’s official convention in Chicago in August — a maneuver that will allow Biden to appear on the November ballot in Ohio.

The  Democratic National Convention , where the president would otherwise be formally nominated, comes after Ohio’s ballot deadline of Aug. 7. The party’s convention is scheduled for Aug. 19-22.

Ohio lawmakers have moved the deadline in the past for candidates of both parties, although they had not done so yet for Biden this year and were called to a rare special session by Gov. Mike DeWine to address the issue.

The virtual proceedings will allow Biden and Vice President  Kamala Harris  to get the party’s formal nod and will be very similar to the process used in 2020, when the convention went virtual because of the COVID-19 pandemic. In Chicago, Democrats will still hold a state-by-state roll call that is a fixture of nominating conventions, according to a Democratic National Committee official, although it would largely be ceremonial.

The DNC on Tuesday did not say when the virtual roll call will take place, but it is expected in the weeks after the committee’s rules and bylaws committee votes to propose changes to the roll call process. That committee vote is scheduled for June 4.

“Joe Biden will be on the ballot in Ohio and all 50 states, and Ohio Republicans agree. But when the time has come for action, they have failed to act every time, so Democrats will land this plane on our own,” Jaime Harrison, the Democratic National Committee chairman, said in a statement. “Through a virtual roll call, we will ensure that Republicans can’t chip away at our democracy through incompetence or partisan tricks and that Ohioans can exercise their right to vote for the presidential candidate of their choice.”

Ohio lawmakers, meanwhile, were gathering Tuesday for the special session.

Negotiations between the House and Senate on a solution to  Biden’s ballot conundrum  began Friday. State Rep. Bill Seitz told reporters during a conference call that he and state Sen. Rob McColley, both Republicans, are leading the talks, with no resolution announced as of Tuesday.

Since Ohio changed its certification deadline from 60 to 90 days ahead of its general election, state lawmakers have had to adjust the requirement twice, in 2012 and 2020, to accommodate candidates of both leading parties. Each change was only temporary.

And the ability of voters to speak directly through the ballot initiative process on questions such as abortion has made reaching a solution more difficult in both chambers, where the GOP has lopsided majorities.

The Senate sent its version of the ballot fix to the House after attaching a prohibition on foreign nationals donating to Ohio ballot campaigns,  stopping it in its tracks .

DeWine urged legislators to pass the combination measure during the special session, but Democrats have balked, saying the proposal goes beyond the foreign nationals ban to add requirements intended to make it more difficult to mount future ballot campaigns in the state.

That’s after Ohio voters overwhelmingly approved three ballot measures last year, including a  constitutional amendment protecting access to abortions  that Republicans opposed and an initiated statute legalizing adult-use marijuana.

A “clean” House bill containing only the adjustment to Ohio’s ballot deadline may also be considered.

Due to differing interpretations of the proclamation DeWine issued Thursday, the Ohio Senate scheduled a single day of activity for Tuesday, while the Ohio House plans to begin with two days of committee hearings before taking its vote Thursday.

A Senate spokesman has said it’s possible the upper chamber can convene Tuesday and then recess to wait for the House.

Shipkowski reported from Toms River, New Jersey.

Copyright 2024 The Associated Press. All rights reserved.

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Karen Read trial live updates: Read may have had BAC more than three times limit

• Updated: May. 29, 2024, 8:53 a.m. |
• Published: May. 28, 2024, 8:42 a.m.

Karen Read listens to testimony by witness Brian Higgins during her trial in Norfolk Superior Court, Friday, May 24, 2024, in Dedham, Mass. Read, 44, is accused of running into her Boston police officer boyfriend with her SUV in the middle of a nor'easter and leaving him for dead after a night of heavy drinking. (AP Photo/Charles Krupa, Pool) AP

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• Luis Fieldman | [email protected]

Court adjourns until next week — 4:02 p.m.

Testimony in the trial of Karen Read , a Mansfield woman charged in the death of her Boston police officer boyfriend, John O’Keefe, continued Tuesday — the only day of testimony this week.

Read, 44, is charged with second-degree murder in the death of O’Keefe, who was found cold to the touch and unresponsive on Jan. 29, 2022, outside of a home in Canton.

• Read more: Everyone you need to know to understand the Karen Read trial
• Read more: 4 takeaways from Karen Read trial: texts, taillight damage and first witnesses
• Read more: Karen Read trial: Jennifer McCabe testifies about when John O’Keefe was found dead

The final witness of the day Tuesday was Louis Jutras, information systems manager for the town of Canton. Jutras explained that the town has a security camera system across its properties that is motion-activated and takes video, but not audio, when activated. Depending on the amount of activity of the location, footage is typically kept for a minimum of 30 days, he said.

Jutras said that in early February, he was contacted by Massachusetts State Police who asked for footage from the Canton Public Library of the intersection of Washington and Sherman Streets between 12 and 1 a.m. and between 5 and 6 a.m. on Jan. 29, 2022. He said only two cameras have a view of the specified area, so he was able to export and hand over the footage.

Jutras said before he provided the footage, he did not make any edits but watched the beginning and end of the video to ensure the time frame was correct.

On cross-examination, defense attorney David Yanetti asked if Jutras knew what police had done with the video after he gave it to them, which he did not. Jutras said in April 2023, police reached out again to ask him to provide the same footage to the defense team, but because of the time that elapsed in between, he no longer had access to the video.

The court adjourned for the day just after 4 p.m. The trial will not resume until 9 a.m. Monday, June 3.

Canton DPW director explains plowing procedure — 3:39 p.m.

Canton Superintendent of Public Works Michael Trotta, the next witness to be questioned, said he received a call from Massachusetts State Police Trooper Michael Proctor in early February 2022 and Proctor asked about the town’s procedure for plowing roads during a snowstorm and what plow drivers were on duty during the blizzard on Jan. 28 and 29.

Trotta said the route in the Cedarcrest neighborhood, which included Fairview Road, was being plowed by one medium-sized, town-owned truck and a smaller, one-ton dump truck operated by a private contractor. He said Brian Loughlin was the driver of the truck that plowed Fairview Road.

During cross-examination, defense attorney David Yannetti asked if Proctor had specifically asked who had plowed Fairview Road and if Trotta had given him Loughlin’s name or recommended he check with the Public Works department’s operations manager. Trotta said he believed he had given Proctor Loughlin’s name and directed him to the operations manager but couldn’t be sure.

Read could have had BAC more than three times legal limit — 3:13 p.m.

The next witness to take the stand was Nicholas Roberts, a former employee at the state toxicology lab.

Roberts explained that serum testing performed in hospitals separates the serum, or the liquid part of the blood, to test for alcohol and usually results in a slightly higher result than a “whole blood” test because alcohol “likes to stay in the liquid portion more than throughout the whole blood.”

Roberts said at the toxicology lab, they are able to perform a mathematical conversion on serum test results to estimate what the level of alcohol would be in a whole blood test and provide a range of levels to account for differences between individuals that could affect the result.

When staff at Good Samaritan Hospital in Brockton drew Read’s blood for testing at 9:08 a.m. on Jan. 29, 2022, hospital staff measured 93 milliliters for deciliter of alcohol through a serum test.

Roberts said this level works out to a low of 0.078, a high of 0.083 and an average of 0.081 blood alcohol concentration.

Roberts also explained that it is possible to perform a “retrograde extrapolation,” or a calculation to estimate what a person’s BAC would have been at a time before their blood was drawn and tested. He said at 12:45 a.m. Jan. 29, when they estimated Read had her last drink, her BAC would have been between 0.135 and 0.292.

In Massachusetts, the legal BAC limit to be able to drive is 0.08.

Defense attorney Elizabeth Little questioned the wide range of possible BAC levels, pointing out that the unknowns in the case, most importantly when Read had her last drink of the night, meant the answer was uncertain. In addition, she said, usually the Massachusetts State Police Crime Lab performs multiple tests to confirm the accuracy of their test results.

“In this case, obviously, you didn’t conduct any of the testing. You’re just assuming the accuracy of a single test,” she said.

Roberts agreed but said throughout his testimony that small variations in the time of the last drink, even of up to 30 minutes, would not significantly impact the result.

“That’s why we give a range,” he said. “You could be on the outskirts of either side.”

Before concluding Roberts’ testimony, Little asked him if the 12:45 a.m. estimate came from Read herself, and he said the time came from a police report.

Pathologist explains blood alcohol testing performed on Read — 2:33 p.m.

When court resumed after breaking for lunch, Good Samaritan Medical Center Chief Pathologist Gary Faller took the witness stand. Faller oversees testing at the hospital, where O’Keefe and Read were both brought after O’Keefe’s body was discovered on Jan. 29, 2022.

Faller said it is not standard but not abnormal for a patient’s blood to be drawn and tested for drugs or alcohol when they are brought in due to mental health concerns under the state’s Section 12 law, like Read was that day.

He explained the process for testing alcohol at the hospital is called a “serum test” and tests only the liquid part of the blood to determine alcohol levels, as medical professionals are focused on what they need to know to treat a patient and not legal alcohol levels.

Read’s blood was drawn at 9:08 a.m. on Jan. 29 and was found to contain 93 milligrams per deciliter of alcohol. Faller did not say what level this amount would work out to in a “whole blood” test, which could provide the typical blood alcohol concentration measurement used in legal settings.

Defense attorney Elizabeth Little asked Faller about ways this test may return an inaccurate result, which he said was possible in some cases, such as if the patient had elevated lipid levels. However, he said, the machine used by the hospital will flag samples that may return an inaccurate result or even not report a result at all, and this did not happen with Read’s blood sample.

“Last I looked ... of the I think 5,000 hospitals testing for alcohol, over 80% of them are using our methodology,” Faller said. “I can’t imagine why if there were any major issues with alcohol testing in that methodology, it would be that high.”

O’Keefe’s body temperature was 80.1 degrees when he arrived at the hospital — 12:53 p.m.

Dr. Justin Rice, an emergency medicine physician who was practicing at Good Samaritan Hospital in Brockton at the time of John O’Keefe’s death, took the witness stand when court resumed after testimony from O’Keefe’s minor niece and nephew.

Rice was on duty when O’Keefe was brought to the hospital after being discovered on the lawn outside of 34 Fairview Road on Jan. 29, 2022. He said when O’Keefe arrived in the ambulance at 6:47 a.m. medical personnel were performing CPR and he had been fitted with a breathing tube.

According to Rice, O’Keefe’s body temperature was 80.1 degrees, indicating hypothermia. Medical staff attempted to warm him using a “bear hugger,” a blanket that pumps warm air underneath it, as well as warmed intravenous fluids, but “there was not a significant warming of his core temperature.”

O’Keefe was also in cardiac arrest and asystole when he arrived at the hospital, meaning his heart was not pumping blood and had no detectable electrical activity. He had a cut about 7 millimeters long and swelling on his right eyebrow and scratches on his right forearm.

Rice said O’Keefe was presenting at a three on the Glasgow Coma Scale, which measures the responsiveness of a patient, the lowest possible score. He was pronounced dead at 7:50 a.m.

Rice was also the attending physician that morning when Read was brought to the hospital at 7:51 a.m. for mental health concerns after her mother requested she be involuntarily detained under the state’s Section 12 rule. He said blood was drawn when she arrived and alcohol was detected in her system at 93 milligrams per deciliter.

Defense attorney Elizabeth Little began cross-examination by asking Rice if he recalled treating Read, which he disagreed with, saying that he oversaw her care but did not personally treat her. Little asked if he personally drew and packaged her blood or sent it for lab work, which he said he did not.

Little then asked if any first responders had told Rice they believed O’Keefe had been struck by a car, which he said they did not. She also pointed out that Rice had not reported any other injuries that O’Keefe had sustained, such as broken bones, which he confirmed.

Before Rice was allowed to step down from the witness stand, prosecutor Adam Lally asked if there was a reason those injuries would not be included in the medical report. Rice explained that the focus of emergency medicine is on resuscitation, not things like broken bones, which in O’Keefe’s case, would not have been pertinent to the treatment of his hypothermia.

“The mind can only focus on so much,” Rice said. “In cases like this, because the attention is on resuscitation of someone’s heartbeat, their life, there’s less focus on injuries or observations that don’t coincide with the resuscitation effort or are not pertinent to the resuscitation effort.”

Rice left the stand at 12:50 p.m., and the court went into recess for lunch. Testimony is expected to resume at 1:30 p.m.

Testimony closed for juvenile witnesses — 10:32 a.m.

There was no transmission of video and audio from the courtroom starting at 10 a.m. Tuesday as O’Keefe’s niece and nephew, both minors, were called as witnesses. O’Keefe was caring for his niece and nephew after their parents died.

A court order released May 7 instructed members of the media not to film, photograph, transmit or audio record testimony by the minor witnesses or any exhibits containing prior interviews with them, and members of the media were not allowed to use any electronic devices in the courtroom during their testimony Tuesday. The media has also been instructed not to disclose the names of the children, their town of residence or the schools they attend.

Lally told jurors during opening statements about the Aruba trip when a 20-minute screaming match took place between Read and O’Keefe in front of his nephew and niece.

In addition, Read told Brian Higgins in texts that she and O’Keefe had had arguments over the children’s care.

“It’s just a very very complicated dynamic with the four of us. He isn’t cut out for what he’s doing and the kids present constant issues ... his heart isn’t in it,” Read wrote Higgins, according to text logs he read in court on Friday. “I try very hard, but they are very spoiled, and they’re not my family. My parents keep telling me I’d feel different if they were mine or my own sister’s.”

Brian Higgins confirms destruction of cell phone — 10:09 a.m.

Defense attorney David Yannetti began Tuesday’s cross-examination of Brian Higgins where his colleague Alan Jackson left off on Friday by asking Higgins about the destruction of his cell phone in October 2022 (Jackson was not present in court Tuesday).

Through his answers to a series of yes-or-no questions from Yannetti, Higgins confirmed that he received a protection order in September of that year instructing him not to delete anything from his cell phone or destroy his phone and never received anything in writing canceling that order. However, he said he made a decision to dispose of his phone, and threw it away in a dumpster on a military base on Cape Cod.

Higgins denied doing a factory reset of the phone before throwing it away but confirmed that he did not transfer any data, including photos, videos, and text messages, off of the phone before doing so. When Yannetti asked if he had taken out the SIM card and cut or broken it before throwing away the phone, saying it was what the witness had said in previous testimony, Higgins disagreed that that was what he said.

“What I said was, that might have been the extent of it if I was to have done that,” Higgins said, later elaborating that he didn’t remember destroying the SIM card but believed it may have been what he had done to prevent someone using the card in another phone.

He also added that he had learned the protection order was denied before throwing away the phone.

Higgins confirmed that he did not save any text messages other than those he provided to police, including those with Brian, Kevin and Nicole Albert.

“It was important to you that no one see those text exchanges that you had with those three members of the Albert family,” Yannetti said.

“No sir, that’s not true,” Higgins said.

After Yannetti finished his questioning, prosecutor Adam Lally asked more questions of Higgins, starting with the morning of Jan. 29, 2022, before O’Keefe’s body was found. He asked Higgins about testimony he gave Friday that when he left 34 Fairview Road earlier that morning in his Jeep outfitted with a plow, he drove a short distance before realizing the plow was down and grinding on the ground.

Higgins said he drove about a foot before lifting up the plow to drive away.

Lally also asked if Higgins had told anyone about the flirty text messages he had exchanged with Read that month, which he said he had not, in part because he tends to keep personal issues to himself.

“I was a little embarrassed. I wasn’t really proud of [the text messages]. They maybe didn’t show me in a good light with respect to that I was John’s friend,” he said.

Lally also asked Higgins about two short phone calls that showed in his call logs at 2:22 a.m. on Jan. 29 between him and Brian Albert, which Higgins has said he does not recall. Lally pointed out that on an iPhone, when a call begins, the phone begins counting seconds for the duration of the call whether or not the other person picks up, implying that Albert and Higgins may not have actually spoken during the one- and 22-second calls.

He also provided Higgins with a log of all door access records at the Canton police station on Jan. 29, when he visited after learning O’Keefe had been found on the lawn of 34 Fairview Road. The 116-page log included 18 instances where Higgins had swiped his access card, according to Lally.

The prosecutor then turned to the cell phone that Yannetti had asked about earlier. Higgins said he was motivated to get a new phone number when he received a call from the target of an investigation he was working on July 25, 2022, and the target told him his girlfriend had found Higgins’ number on the internet.

Higgins also said he had more of a personal attachment to his work phone than his personal phone, which was why he had not transferred any data off of the phone before throwing it away.

“I’m divorced. I don’t have kids. I didn’t have the type of memories that somebody would’ve had on their phone that they wanted to preserve,” he said. “They were more like the text messages with the defendant, where it would be a drink glass at a bar, food, something along those lines.”

He also said it was common for him to throw away trash or recycling on the military base while driving through to get gas or stop at the duty-free store and that he had not gone there specifically to throw away the phone but had thrown it away along with other trash. He explained that his other home in Barnstable did not have a trash pickup, so he had to throw all the garbage away on the base or at his home in West Roxbury.

Finally, Lally asked Higgins what he would have done if he had seen O’Keefe on the lawn on the morning of Jan. 29, 2022.

“I’ve spent my whole life between being a firefighter, working in the profession that I work now, being a tactical medic,” Higgins said. “If I had saw John O’Keefe on the side of the road, I would’ve done something to make a difference.”

Before Higgins was allowed to step down from the witness stand, Yannetti asked a few final questions, with Higgins confirming that even though he got the call from the target of an investigation in July 2022, he did not change his phone number until September.

Yannetti also asked if Higgins had told his boss about the text messages with Read, as Higgins had testified on Friday that he told his boss about the kiss. He said Tuesday that he knew he had told her about the kiss and did not remember telling her about the texts, but said it was possible he did tell her and would not deny it.

After a short recess, the court was expected to continue with questioning of a juvenile witness, which will not be livestreamed to protect their privacy.

Karen Read trial recap — 7:30 a.m.

Norfolk County prosecutors say Read struck O’Keefe with her SUV while driving intoxicated. Read’s attorney, David Yannetti, said during the trial’s opening statements that her car never struck O’Keefe and that others are to blame for his death.

The trial is taking place in Dedham’s Norfolk County Superior Court.

On Friday, U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives agent Brian Higgins, a friend of O’Keefe’s, testified about flirtatious text conversations he had with Read in the weeks before O’Keefe’s death, as well as a moment they shared when he said Read kissed him after a party. Defense attorneys are expected to finish cross-examining Higgins Tuesday morning.

The trial resumes Tuesday after the long weekend. Tuesday will be the only day the trial is in session this week.

More about the case

• Everyone you need to know to understand the Karen Read trial
• Karen Read trial: Read kissed Brian Higgins 2 weeks before O’Keefe’s death
• New evidence could be used in ‘Turtleboy’ blogger’s trial, report says
• Karen Read trial: Witness says Read kicked car door to get out when O’Keefe was found
• Karen Read trial: Witness says defense attorney is 'spinning all of this'

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Former Trump campaign attorney Jenna Ellis’ law license suspended after guilty plea in Georgia election interference case

By Katelyn Polantz, CNN

(CNN) — Jenna Ellis, who assisted Donald Trump after the 2020 election then pleaded guilty last year in the Georgia election subversion case, has had her law license suspended in Colorado.

The suspension begins July 2, according to a signed order from a state judge in Colorado. Ellis has been an attorney licensed to practice law in Colorado for more than a decade, according to court records.

Ellis will be unable to practice law for three years in the state. Other states that may recognize her law license are likely to refuse to allow her to practice law as well.

This latest action adds to the fallout for others who assisted Trump, such as Rudy Giuliani and John Eastman , who are also losing their abilities to practice law. The Colorado attorney discipline authorities approved the suspension because of Ellis’ admissions in the Georgia case, where others such as Eastman, Giuliani and Trump himself are still fighting the charges.

Ellis pleaded guilty last year to one felony count of aiding and abetting false statements and will cooperate with Fulton County prosecutors. She was sentenced to five years of probation and ordered to pay $5,000 in restitution.

She delivered a tearful statement to the judge while pleading guilty, disavowing her participation in Trump’s unprecedented attempts to overturn the 2020 election.

“If I knew then what I knew now, I would have declined to represent Donald Trump in these post-election challenges. I look back on this experience with deep remorse,” Ellis said.

Prior to her guilty plea in Georgia, the same attorney discipline judge that suspended her in Colorado signed off on publicly censuring Ellis for 10 misrepresentations she made following the 2020 election, such as in media appearances where she insisted Trump won “in a landslide.”

Last week, Ellis wrote to the Colorado Supreme Court disciplinary authorities, in a fulsome mea culpa for her role in spreading Trump’s election lies, according to documents made public related to her attorney discipline proceedings.

This letter from Ellis goes even further than the apology she gave in court in Georgia when she pleaded guilty, which focused more on her own remorse and did not describe as thoroughly how she believed Trump’s lies penetrated his campaign and the country after the 2020 election.

“I want to tell the truth. In doing so I wish to express my deep remorse and to acknowledge the harm my misconduct caused,” Ellis wrote.

In the two-page letter, Ellis said she initially believed election challenges from Trump’s team were being made “in good faith” but was overzealous and took her colleagues’ lies at face value, fueling the public’s belief in false claims about the election.

“Had I known what I know now, I would not have been involved,” she wrote.

Ellis also said she hoped her public repudiation of Trump’s post-2020 election position will encourage others still denying the election results to change their opinions.

“I will gratefully accept a 3-year suspension in my practice of law as consequence for my actions … I will hopefully encourage others who may still believe that the election was ‘stolen’ to consider changing their position. Everything that has come out since has not proven that claim,” Ellis wrote.

Ellis was also charged in Arizona last month for allegedly conspiring to overturn the 2020 presidential election results, along with a number of fake electors and several other individuals connected to Trump’s campaign. She is scheduled to appear in court next month.

The-CNN-Wire ™ & © 2024 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.

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