business plan project for mba students

Business Plan Examples for Students

Ajay Jagtap

• December 29, 2023

26 Min Read

Do you know what’s the most common mistake students and rookie entrepreneurs make while preparing their first business plan?

Of course, it’s the first business plan we’re talking about; there’ll definitely be a few. However, overcomplicating things and failing to consider a business plan example still remains the most common one.

That’s why we decided to come up with a solution. We’ve curated this list of top business plan examples for students to help you get going.

So whether you need a business plan for a college project, start a side hustle, or win a business competition, these examples are just what you need to create business plans that stand out.

Ready to dive in? Let’s start by understanding the key elements of a business plan example:

Key Elements of a Business Plan Example

Business planning is not as complicated of a process as people think it is; they’re just overcomplicating things. (Don’t think so?)

Let’s simplify the key elements that make up a comprehensive business plan; you’ll understand it better that way.

• Executive Summary: A high-level overview or summary of your plan.
• Company Overview: A detailed description of your business idea, its fundamental elements, history, and future goals.
• Market Analysis: A study of your external business environment that includes details about your industry, competitors, and target market.
• Products and Services: Description of the products or services you intend to exchange for money.
• Sales and Marketing Strategies: A section outlining sales and marketing strategies your business will implement to achieve its financial goals.
• Operations Plan: A section outlining the business processes and daily activities involved in ensuring seamless business operations.
• Management Team: Introduction to your founders, key management, and their compensation plan.
• Financial Plan: Your financial plan is a detailed breakdown of your business’s financial projections and financing needs.

That’s pretty much it about the key elements of a business plan example. Next, let’s explore the best business plan examples for students.

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Top Business Plan Examples for Students

Now that you already know about the components of a business plan template, let’s review some of the best business plan examples for students.

1. Startup Business Plan Example

Upmetrics’ startup business plan example is the ideal solution for students planning to start up or participate in a business plan competition. This business plan template follows the SBA-approved business planning format used by thousands of successful entrepreneurs.

Whether your startup is about a new-age AI-based application, an online shopping site, or traditional IT consulting—this sample business plan is just what you need.

Unlike any traditional small business plan, this example of a startup business plan is lean and agile in approach, focuses on innovation, and emphasizes market validation.

2. Lean Business Plan Example

Since you’re transitioning from a student to an entrepreneur, you may not have enough time to spend on creating a detailed business plan. That’s where this lean business plan template can help.

It’s a condensed version of a traditional plan summarizing all its sections with a primary focus on covering only the critical aspects of the business.

This template is best for startups or businesses uncertain about business planning and student-turned-entrepreneurs with limited time and resources to prepare a business plan.

3. SBA Business Plan Example

Following an SBA-recommended business plan format is key to securing bank loans and business grants. Since it can be time-consuming to find a template that follows a similar outline as the SBA, this SBA-approved business plan example is the way to get started.

This SBA business plan template has nine primary sections, that include executive summary, company description, market analysis, organization, product description, marketing, funding request, and financial projections.

SBA business plan examples ensure you stay on track and don’t deviate from your funding needs.

4. One-Page Business Plan Example

As you may have already guessed, a one-page business plan is a one-page version of a traditional business plan. Since it’s a condensed version of a business plan, drafting it can be quite easy and quick compared to a lean or traditional plan.

Employees, partners, and vendors often use one-page business plans as a quick overview of your company and banks and investors as a summary of your operations.

While it may not be the ideal choice for entrepreneurs seeking investment or bank loans, students with side hustles and idea-stage startups can consider this option.

5. HBS Sample Business Plan

Harvard Business School’s new venture competition selected this sample business plan as a finalist in 2011.

This is a business plan of App Success, a collaborative web-based platform that connects low-income high school seniors with college students from top universities; this business will enable them to collaborate on college selection, college applications, and financial aid applications.

This example can be a great reference for those planning to start a mobile or web-based solution.

6. Kean University Sample Business Plan

Kean University organizes a business plan competition every year for its students where students prepare and present business plans to compete, and this is one of the sample business plans the University provides to participants to understand the format.

It’s a business plan of Blue Water Boatworks, Inc., a boat detailing and cleaning company specializing in servicing recreational fiberglass and aluminum watercraft.

This example can be a great reference for those planning to start a business related to housekeeping, cleaning, or maintenance.

7. UVM Sample Business Plan

If you are looking for a strategic business plan for a food business, the University of Vermont’s Fancy Foods Business Plan can be a guiding resource for you.

Despite the fact that it can be a good reference for detailed planning, it was written in 1998, so any statistics and numbers may not seem relevant to today’s market landscape. Make sure you keep that in mind.

You may closely follow this example as a reference if planning to start a food truck, restaurant, or any other business that serves food.

That was the list of best sample business plans for students. However, there’s more to talk about. You now have a business plan example, but what about pitching to investors? Let’s explore free pitch deck examples for students.

Free Pitch Deck Example for Students

Pitching to investors as a first-time founder can be exciting but also overwhelming at times. Worry not; we’ve got a solution—investor pitch templates. We’ve prepared a set of 8 investor pitch templates and examples for students and entrepreneurs to help create winning business pitches.

Whether you need a pitch to find an opportunity, ask for subject matter knowledge, or a problem-solving pitch, these investor pitch examples have got you covered. Download now.

How to write a winning plan for a business plan competition?

Creating a business plan is no different than creating one for a real business. Similar to how entrepreneurs prepare and present business plans to investors, Students in business plan competitions pitch to judges.

In short, the business planning process remains exactly the same. Let’s discuss how you can write a winning plan to help you win a business plan competition.

• Select a compelling business idea : everything starts with a compelling idea. Make sure you have a viable business idea to compete in the competition.
• Refer to winning business plan examples : Once you are sure about your business concept, refer to business plan examples from previous winners and how they planned the sections of their plan.
• Market Research & Industry Analysis : After referring to business plan examples, conduct industry research and market analysis to make your statistical and financial numbers accurate and realistic.
• Understand business model and revenue streams : Since you are preparing a business plan for a company that doesn’t exist, be sure about the business model and how the business will generate profit.
• Use AI business plan generator : Using an AI business plan generator like Upmetrics can be incredibly helpful in speeding up the business planning process. With industry-specific business plan templates and AI assistance to write your plan, you can write the first draft of your plan in literally no time.
• Presentation and visuals : Prepare visuals and graphs to make your business plan visually appealing and numbers digestible. You may not need to prepare these visuals if you use business plan software manually.
• Proofread and edit : Grammatical errors are the last thing judges want to see in a business plan. Make sure you proofread and edit your draft thoroughly before submitting it.

Easy as that, that’s the way to write a perfect business plan that can lead you to victory in any business plan competition on planet Earth. Let’s have a look at a real-life business and financial plan example.

Business and Financial Plan Example for Students

Having learned about business planning for students, let’s quickly discuss a coffee shop sample business plan and financial statements prepared using Upmetrics.

1. Executive Summary

The Cooper’s Cup will be a new cafe in Phoenix, Arizona. The 1,500 square foot café will be located in the newly constructed Market Square Plaza on the northeast corner of 135th Street and Mission Street. The anchor tenant, the Price Chopper grocery store, has already taken occupancy, and the excellent location brings more than 10,000 shoppers weekly.

The Cooper’s Cup, aptly named for the aromatic brown liquid that will fill the cup, fills the void of original cafes in the market and stands out from its corporate peers with its fast food concepts and prompt services. The Cooper’s Cup is the alternative to fast food/commercial/coffee shops and offers a much calmer, civilized gourmet coffee experience.

There are no televisions in the cafe, the background music is subtle, and work from local artists will hang on the walls. The restaurant is well-appointed, with overstuffed leather chairs and sofas in a library-like setting. The cafe is reminiscent of times gone by – yet is cutting edge technologically with WIFI and state-of-the-art espresso machines.

The Cooper’s Cup measures its financial success in terms of increased market share and earnings. This is a tremendous opportunity with a total local market of $54 million! The keys to success will be offering quality gourmet coffees, taking advantage of its small size, and relying on an outstanding barista staff.

To achieve these goals, the cafe will present some of the area’s finest gourmet beans from local distributors. Because of its small size, the restaurant can enjoy larger margins through lower overhead. The cafe will hand-select baristas and offer salaries comparable to the chains. The baristas will be trained to cross-sell and sell higher-margin products.

The primary objectives of the business plan for Cooper’s Cup are below:

• To increase revenues by $36,000 or 5% in Year 2 and $73,000 or 10% by Year 3
• Achieve a profit margin of 5.2% in Year 2 and 6.90% by Year 3
• Be the Cafe of Choice in the Phoenix area and the recipient of the Best Coffeehouse Award.

Guiding Principles

The Cooper’s Cup is committed to values such as excellence, passion, quality, integrity, and leadership, allowing them to navigate challenges and provide for future opportunities. These core beliefs start with their commitment to their products and their employees. Cooper’s Cup rewards excellence and cherishes loyalty. The cafe will work with its employees to build strong businesses and a secure future.

Mission statement

The Cooper’s Cup is committed to its products and employees, which they believe is the recipe for market success.

Key to success

The Cooper’s Cup stands out from the competition. Below are their Keys to Success:

• Great Products : providing exemplary products at market prices – will make customers want to return again and again.
• Hire Quality Baristas : Pay employees rates similar to the larger chains with opportunities for long-term careers and opportunities for advancement with long-term plans to open a second facility.
• Convert Customers to Connoisseurs : Only 40% of the nation’s coffee drinkers consume premium ground and whole bean coffee – this will aid in the continued growth.

Financial Summary

2. Business Overview

The Cooper’s Cup will be a coffee house/cafe located in Phoenix, Arizona. The cozy cafe will be located in the newly completed Market Square Plaza in the Arizona City area. The cafe will serve gourmet coffee, espresso, drip coffee, lattes, and smoothies. The simple pastry offerings may vary with seasonality, but the primary line will be muffins, bread, cookies, scones, and rolls. All pastries will be supplied daily by a local bakery.

The cafe will be owned and operated by Owen Jones, a veteran restaurateur with several years of experience running and managing chain restaurants. The cafe will be open for business Monday – Thursday 7-10, Fridays and Saturdays, 7-11, and closed Sundays.

The Cooper’s Cup will be formed as an S-Corporation owned by Mr. Doe.

Start-Up Summary

The Cooper’s Cup will have seating for 40 patrons. The rent is $2,075 a month, with a three-five-year lease available. The site comprises 1500 square feet of leased space consisting of a dining room, a coffee bar, two restrooms, and a storage room in the back.

This storefront needs to be plumbed and wired appropriately to be used as a restaurant. Painting, new floors, and countertops are also needed. A custom coffee bar needs to be built. With materials bought on sale and volunteer labor, the cost to renovate will be $71,725.

The coffeehouse equipment will consist of two commercial espresso machines, air pots and urns, a commercial blender, a commercial brewer, top-loading coffee bins, barista syrups, cold drink dispenser, frothing equipment, a commercial refrigerator, microwave, and stainless steel prep bar.

The cost of the equipment is $38,275. The furniture will consist of leather couches and chairs (purchased at auction), coffee tables, bookcases, and window treatments. The artwork will come from local artists and be sold on a consignment basis. The books were secured via donations. The total cost to furnish is $14,000. Other startup expenses will be dishes, furniture, rent deposit, and marketing.

Location and Facilities

The new coffeehouse is located in the highly desirable Phoenix, Arizona, area at the northeastern intersection of 135th Street and Mission Street in the Newmarket Square Plaza. The property is situated in an excellent location, with an easy 6-minute drive time to I-435 and 69 Highway. 

The property is 95% leased with Price Chopper as the Anchor Tenant. Other tenants include LifeSpring Med Spa, Jane’s Canines (Pet Store & Boarding), Pride Cleaners Kahn Dental, and Swim U. 

Price Chopper brings more than 10,000 shoppers per week to the center. The location comprises a population of 9,420 within a one-mile radius, 61,102 within a 2-mile radius, and 149,550 within a 5-mile radius – with a median household income of $120,856. Sprint / Nextel’s corporate office is within 2 miles of the site.

3. Market Analysis

Phoenix, Arizona, is an award-winning place to live and work and is considered the leading business community in the Midwest. National publications and organizations recognize Phoenix for its business environment and livability. Here’s a sampling: 6th Place, America’s Best Places to Live Money, Top 50 Cities to Live and Play, National Geographic Adventure, 3rd Hottest Town in the U.S., Money, Among 20 Best Places to Live & Work Employment Review, One of only 72 Sterling Tree Cities in the U.S., National Arbor Day Foundation, Top 10 best Locations to Raise a Family, Southern Business and Development, 1st Place, Kid Friendly Report Card, Population Connection, 2nd Best City in America to Live Business Development Outlook.

Phoenix is at the core of one of the most dynamic local markets in the U.S. It offers easy access to the Arizona City region’s amenities, and, as part of the Arizona City metropolitan area, it is within the most centrally located major market in the nation. I-35, I-435, I-635, and U.S. Highway 69 all pass through Phoenix, and no point in the city is more than 3.5 miles from a freeway. The city maintains an excellent arterial street network and plans to construct additional lane-miles as the area grows. Three airports serve the region. Arizona City International Airport (MCI) is just 25 interstate highway miles north of Phoenix. Johnson County Executive Airport—the second busiest in Arizona—provides complete services for private business jets and general aviation. New Century AirCenter, just 12 miles southwest of the city, offers available aviation services and accommodates cargo or passenger jets of any size.

Phoenix supplies some of the most highly educated workers in the nation, with 97% of Phoenix adults over age 25 holding at least a high school diploma. Johnson County, where Phoenix is located, ranks first among the country’s 231 counties with populations greater than 250,000. The county ranks sixth in the percentage of adults with at least a bachelor’s degree and 16th with a graduate or professional degree.

The Phoenix area has a population of 175,265, based on the 2010 census. The median household income is $77,881, and the median age is 37.9. (2010 U.S. Census)

Industry Analysis

The U.S. coffee shop industry includes about 20,000 stores with a combined annual revenue of about $10 billion. Major companies include Caribou Coffee, International Coffee & Tea (The Coffee Bean & Tea Leaf), Peet’s Coffee, and Starbucks. The industry is concentrated: the top 50 companies generate more than 70 percent of sales. Coffee shops are part of the specialty eatery industry, including retail outlets specializing in bagels, donuts, frozen yogurt, and ice cream products. (First Research)

Competitive Landscape

Consumer taste and personal income drive demand. The profitability of individual companies depends on the ability to secure prime locations, drive store traffic, and deliver high-quality products. Large companies have advantages in purchasing, finance, and marketing. Small companies can compete effectively by offering specialized products, serving a local market, or providing superior customer service. Specialty eateries, which include coffee shops, are labor-intensive: average annual revenue per worker is about $50,000. Coffee shops compete with convenience stores, gas stations, quick service, fast food restaurants, gourmet food shops, and donut shops. (First Research)

Market Size

The U.S. coffee shop industry includes about 20,000 stores with a combined annual revenue of about $10 billion. Major companies include Caribou Coffee, International Coffee & Tea (The Coffee Bean & Tea Leaf), Pet’s Coffee, and Starbucks. The industry is concentrated: the top 50 companies generate more than 70 percent of sales. (First Research)

Target Market and Segment Strategy

Most adult coffee drinkers said their lifelong habits began during their teenage years. 54% said they began drinking coffee between 13 and 19. Another 22% reported their coffee cravings started between 20 and 24. This means that 76% of adult coffee drinkers began drinking coffee by the time they were 24. So, despite a large amount of marketing and advertising directed at the younger age groups, savvy coffee shop owners will remember to cater some of their offerings to the adult and senior market. (National Coffee Drinking Study).

The Cooper’s Cup will offer a unique experience for coffee enthusiasts by providing a quiet, cozy, yet sophisticated cafe and a sense of refinement and peace in an otherwise hectic and fast-paced world. While other coffee shops cater to convenience with drive-throughs or loud music venues late into the night, the Cooper’s Cup will stand apart from its competitors with its quiet yet soothing ambiance, capturing a truly unique (and much-needed) market niche.

• Unique products (specialized roasts, local ingredients, locally-themed or named drinks, custom drinks by the star barista, etc.)
• Games, puzzles, mind benders, and other activities that encourage customers to linger over their coffee
• Hosting or sponsoring local events (entertainment, readings, book clubs, etc.)
• Using technology to creatively compete in marketing with big chains — services like FourSquare, Yelp, and Google Places can increase visibility in the local market.
• Delivering amazing service from knowledgeable baristas — spend lots of time training staff and utilizing online services like the American Coffee & Barista School.
• Selling coffee-related items (and tracking down any co-marketing opportunities with a local community college or another student-related group in the area)

4. Products and Services

Product/services descriptions.

The Cooper’s Cup’s primary offering is gourmet roasted coffees with mocha, carmelicious, white mocha, candy bar latte, and brewed coffee. Complementing the coffee will be a smoothie line including wild berry, strawberry, peach, mango, and lemonade. Rounding out the simple menu line will be pastries obtained from an outside supplier, freshly made and delivered daily. The pastry offerings may vary with seasonality, but the primary line will be muffins, bread, cookies, scones, and rolls.

Product/Service Sourcing

The Cooper’s Cup has negotiated supplier agreements with several local food-service wholesalers and coffee wholesalers in the Phoenix area that have a reputation for quality and reliability:

• Mean Beans Coffee Roasters
• Phoenix Brewers
• Healthy Harvest Bread Co.
• Mary’s Organics

If one of the abovementioned specialty suppliers cannot meet their needs, the following national suppliers can provide all the food-service products they require. In addition, the following wholesalers will supply the cafe with general restaurant supplies:

• Lawrence Food Products Corp.
• Gerry Food Supply Inc.

Future Products/Services

Young families, which comprise Phoenix’s third largest market share, are often overlooked in the coffee market. Coffeehouses traditionally have not been considered ‘kid’ friendly. To overcome this hurdle, Cooper’s Cup has long-term plans (5 years) to open a 2nd coffee shop: A combination indoor play area/coffee bar. This concept allows parents and caregivers to meet and relax with other adults while the children can enjoy the indoor playground amenities.

Additional future services will include in-store sales for home purchases and an online store.

The website will have the option to purchase a prepaid gift card program – Prepaid gift cards provide immediate cash, reduce credit card transaction charges, and draw new customers to the business.

5. Sales and Marketing Strategies

Swot analysis.

Unique Selling Proposition

The Cooper’s Cup stands out from a crowded sea of coffee chains and franchises. What sets it apart from the competition is primarily its smaller, cozier size combined with premium coffees served by knowledgeable baristas, providing so much energy and enthusiasm for its products.

Market Strategy and Positioning

The Cooper’s Cup utilizes a focus strategy on its Market. By specifically targeting three primary segments, they can cater specifically to their needs.

Senior Market (age 45+)

The Cooper’s Cup will target this Market simply by its well-selected location. Although this demographic group could readily drive downtown, they prefer a local cafe to unwind and relax and historically become some of the most loyal patrons.

Newly Hired Employees

The cafe will attract regular customers (weekly or more) – particularly the newly employed (first job) by providing free WIFI services and providing interesting games in the customer area.

Young Families

The third targeted Market, younger families, often find that coffeehouse is not ‘kid’ friendly. The company has long-term plans to create a combination coffee shop/play area so that parents and caregivers can meet with other adults while the children can enjoy the bounce houses, slides, and indoor playground equipment.

Pricing Strategy

The Cooper’s Cup primarily utilizes competition-based pricing. The cafe does not utilize coupons and discounts (other than opening promotions) because they believe that the most valuable customer demographic of daily coffee consumers is not influenced by discount programs or coupons.

Promotion and Advertising Strategy

• Online Advertising – The Cooper’s Cup will advertise regularly on popular social media sites like Facebook. Compared to traditional print advertising, this is a cost-effective tactic that will allow them to reach prospects in a highly targeted way (e.g., based on criteria such as age, gender, geography, etc.).
• Website – Cooper’s Cup will develop a simple Web site, which will provide basic information about the business, the menu, and links to their presence on the aforementioned social media channels.
• Radio Advertising – During the first six months of operation and the busy holiday shopping season, the business will advertise on local radio stations.

Sales Strategy

The Cooper’s Cup will use the following methods to increase sales revenue (as recommended by Andrew Hetzel on Better Coffee, Better Business):

• The menu will focus on the most profitable products sold. The cafe will always draw customer attention to the best products.
• As warranted, the cafe will raise prices to bolster its brand image. Prices communicate the perceived value of a product, so if set too low, the customers might assume that the beverages are inferior compared to the competition.
• Monitor flavoring inventory – Excess flavoring inventory ties up capital and valuable backroom space for storage. The cafe will utilize 4-6 varieties, including sugar-free offerings.
• Control waste and theft – audit sales and inventory reports to evaluate ingredient waste due to inefficient preparation, returned drinks, and employee consumption. Retail locations can easily waste 20% or more of their daily sales in these three key categories, which is a substantial and unnecessary loss.
• Monitor and evaluate hours of operation.
• Run employee sales contests – The baristas are the salespeople and have great influence over the customer ordering process. All baristas will have some form of sales and customer service training to make each transaction active rather than passive. Sales contests will emphasize high-margin items or cross-selling.

6. Operations Plan

Staffing and training.

An ongoing training and education program will ensure that each staff member learns and implements Cooper’s Cup’s exacting service and operational procedures standards. Staff meetings will reinforce service standards and principles. The Cafe will have detailed work descriptions and training programs for each position, from entry-level employees to the ongoing development of managers and owners. New employees will undergo an extensive training program. This ensures that each guest receives a quality experience from all employees, regardless of how long they have been employed. The Cafe embraces the concept of promoting from within. Excellence in one function typically leads to excellence in another. Regular staff evaluations and training will ensure motivation and address critical issues.

Inventory controls

The founder will be responsible for hiring and training managers who, in turn, will ensure that the day-to-day operations will comply with the standards set by Restaurant policy. Weekly management meetings will provide a forum to review and discuss financial and operational performance. Critical decisions related to purchasing, human resources, marketing, capital expenditures, and customer service will also be addressed.

Purchasing cost controls

Food preparation personnel will follow standardized recipes developed by the founders to control food costs and ensure consistency. The coffee shop will offer an innovative menu with nutritious food and beverages while achieving the most significant margin yield.

Customer Service

The hospitality business recognizes the client’s support experience is the critical driver to replicate business. The direction will Offer a superior degree of Professionalism by hiring individuals who deliver the ideal attitude to work and teaching them the skills required to accommodate guests. The restaurant will keep high levels of consumer satisfaction with talented, educated, and well-trained workers who understand and implement the fundamentals of fantastic service. Ongoing training will be provided to enable staff to perform their jobs with confidence and ability. Employees are well-spoken, well-versed, and trained to provide friendly, prompt, and professional service to each customer. This practice teaches employees who, by producing an exceptional customer experience, can optimize sales and raise their reimbursement. The team will have the knowledge and service required to create excellent daily service for every customer.

Technology & Software

While the quality of the cuisine and dining experience contributes significantly to a restaurant’s profitability, attention to business and financial details can transform small changes into significant returns. Critical sales, cost of sales, labor, inventory, marketing, and overhead metrics are monitored daily. Trends are evaluated, and constructive actions will be taken where improvement is needed. The management team will have access to the restaurant’s transactions and reports available in its real-time POS (point of sale) and accounting systems. Trends will be evaluated, and corrective action will be implemented as required.

7. Organization Structure

The Cooper’s Cup is formed as an S-Corporation wholly owned by John Doe.

Management Team

The Cooper’s Cup will be owned 100% by John Doe. Mr. Doe, a graduate of Arizona State University, has an undergraduate degree in business administration. During high school, he worked as a waiter in a local hospital coffee shop that purchased its beans from a local roaster. In addition to being an avid coffee drinker, this job allowed him to learn about the business first-hand. In college, Doe worked in a campus coffeehouse for four years, eventually becoming an assistant manager. Following graduation, Doe secured a business development position for a regional restaurant chain, which provided additional first-hand exposure to the food and beverage industry—especially the steps involved in establishing new locations.

Management Team Gaps

The Cooper’s Cup will rely on its POS (Point of Sale) system to generate daily accounting and cost activity reports. Mr. Doe will supply these to an outside bookkeeper for the preparation of annual income taxes.

Personnel Plan

Initially, the cafe will hire 1 manager, 5 baristas, and 2 part-time servers. In Year 2, the cafe plans to hire 1 additional full-time barista.

8. Financial Plan

Important assumptions.

• The sales forecast is conservative and assumes a 5% increase in Year 2 and a 10% in Year 3.
• The analysis accounts for economic seasonality – wherein some month’s revenues peak (such as holidays ) and wane in slower months.
• The analysis assumes the owner will not withdraw any salary till the 3rd year; at any time it is assumed that the owner’s withdrawal is available at his discretion.
• Sales are cash basis – nonaccrual accounting
• Moderate ramp-up in staff over the 5 years forecast
• Barista’s salary in the forecast is $36,000 in 2023.
• In general, most cafes have an 85% gross profit margin
• In general, most cafes have a 3% net profit margin

Projected Balance Sheet

Projected Cash-Flow Statement

Projected Profit & Loss Statement

Break Even Analysis

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Frequently Asked Questions

How do you write a business plan for a college project.

As mentioned earlier in the article, business planning for a college project or competition is no different than for a real business. You can write your business plan using these step-by-step instructions.

• Select a compelling business idea
• Refer to business plan examples
• Prepare a business plan outline
• Create a company description section
• Conduct market research and industry analysis
• Describe your product and services
• Outline sales and marketing strategies
• Create an operations plan
• Introduce management team
• Prepare financial projections
• Summarize your plan with an executive summary

What is a business plan for students?

A business plan is a necessary business document that highlights its purpose,  business goals, product/service offerings, go-to marketing strategies, operations and financial plan, key people involved in the business operations, and other necessary details.

As a student, consider a business plan example as a document that helps you better understand business and industry dynamics and learn how a business operates inside out.

What is a business plan competition for students?

Business plan competitions are competitions mostly organized by universities for students passionate about entrepreneurship and the business world. These competitions offer students a platform to showcase their entrepreneurial skills while also providing opportunities for mentorship and networking.

How can I increase my chances of winning a business plan competition?

There cannot be a straightforward answer to this question, but there’s surely a method that can increase your chances of winning a competition—Using AI-powered business plan software.

Why? An AI tool will make you 10X more productive while writing a business plan and preparing financial forecasts. So you can spend more time researching the market and brainstorming business ideas.

Where can I find more business plan examples for students?

Upmetrics’ library of 400+ business plan examples could be an incredible source for students to find more industry-specific business plan examples. There are examples for almost every small business category, including real estate, retail, entertainment and media, food & beverages, and more.

About the Author

Ajay is a SaaS writer and personal finance blogger who has been active in the space for over three years, writing about startups, business planning, budgeting, credit cards, and other topics related to personal finance. If not writing, he’s probably having a power nap. Read more

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Top 15 MBA Project Ideas & Topics in 2023 [For Freshers]

In this article, you will learn the Top 15 MBA Project Ideas & Topics. Take a glimpse below.

• A study on sustainable business models across the consumer internet startups in India.
• A study on various investment options available in India, their popularity, advantages, disadvantages, and growth of these investment options in the last decade
• A study on risk management and portfolio management of investors in the equity segment
• Analysis of working capital management at high cash burn startups in the food tech space
• Impact of GST on the fast-moving consumer goods sector in India
• Analysis of the satisfaction level of employees in the Banking and financial services sector
• A study on the various employee welfare schemes at Hindustan Unilever
• Analysis of employee training needs in State Bank of India
• Comparative Study & Analysis Of NPA(Non-Performing Asset) In Indian Banks and Financial Institutions
• Analysis of financial statements of ICICI Bank for the last 5 Years

Read the entire article to learn all the topic ideas.

Introduction

The best part about going ahead for an MBA is the practical learning experience it provides in the form of projects and case studies that enhance your overall learning experience. The projects may be individual projects or group projects where you learn how to analyze case studies, understand the project topic, work in teams, and complete projects within a timeline. 

We take a look at some of the best and unique project topics that you can select during your MBA program across Marketing, HR, Finance, Analytics, Operations, etc. The article also highlights some of the top business analytics projects for MBA students and innovative MBA IT project topics.

What is an MBA?

The Master of Business Administration (MBA) is a prestigious and versatile postgraduate degree that equips students with a comprehensive understanding of various aspects of business management. The program prepares individuals for leadership roles in various industries and sectors. With its emphasis on developing critical thinking, strategic planning, and effective communication skills, an MBA can significantly enhance career prospects and open doors to various opportunities.

What are the benefits of doing an MBA in any field?

1. knowledge and skill enrichment.

MBA programs cover various subjects such as finance, marketing, operations, human resources, entrepreneurship, and more. This holistic curriculum equips students with a well-rounded understanding of how different business functions interconnect.

Case studies, real-world projects, and interactive classroom discussions provide practical insights, fostering problem-solving and analytical skills.

2. Leadership and Management Acumen

MBA programs emphasize leadership development and nurturing skills to effectively manage teams, projects, and organizations.

Students learn about decision-making, conflict resolution, negotiation, and organizational behavior, which are crucial for successful leadership roles.

3. Networking Opportunities

MBA programs often have a diverse student body with professionals from various industries, cultures, and backgrounds. This creates a fertile ground for networking.

Interaction with peers, alums, faculty, and guest speakers can lead to valuable connections that can benefit one’s career.

4. Career Advancement

An MBA can accelerate career growth by opening doors to higher-level positions and greater responsibilities.

Graduates are better equipped to navigate the complexities of the business world, making them attractive candidates for promotions and leadership roles.

5. Entrepreneurial Spirit

Many MBA programs offer specialized tracks or courses in entrepreneurship, providing aspiring business owners with the skills needed to launch and manage their ventures.

Exposure to real-world business challenges and opportunities encourages innovative thinking and risk-taking.

6. Global Perspective

In an increasingly interconnected world, MBA programs often include international business components that expose students to global market trends, cultural nuances, and international business strategies.

7. Personal Development

The rigorous demands of an MBA program foster time management, discipline, and the ability to handle high-pressure situations.

Students often gain a deeper understanding of their strengths, weaknesses, and areas for personal growth.

8. Enhanced Earning Potential

On average, MBA graduates earn higher salaries than those with only undergraduate degrees.

The specialized knowledge and leadership skills gained during the program contribute to increased marketability and value in the job market.

9. Career Switching and Flexibility

An MBA can serve as a bridge for professionals looking to switch industries or career paths.

The broad skill set acquired during the program enables graduates to pivot and adapt to different sectors.

10. Credibility and Prestige

An MBA from a reputable institution carries weight and prestige in the business world.

Employers often perceive MBA holders as dedicated, knowledgeable, and committed individuals due to the intensive nature of the program.

11. Access to Resources

Many MBA programs provide access to extensive resources such as libraries, research centers, industry partnerships, and career services, which can aid academic and professional pursuits.

12. Lifelong Learning and Growth

The learning mindset cultivated during an MBA often continues beyond graduation. Many professionals engage in continuous learning, staying updated with evolving business trends.

Pursuing an MBA offers students a transformative educational experience beyond theoretical learning. It equips them with the skills, knowledge, and networks needed to excel in the competitive business. The benefits encompass personal growth, career advancement, entrepreneurship, and the ability to make a meaningful impact in various industries. However, it’s important for prospective students to carefully consider their career goals, program options, and the reputation of institutions before embarking on this enriching journey of business education.

Read: Check out the Scope of MBA for IT professionals.

Top MBA Project Ideas

Currently, there are various general mba research project topics available in the market. Choosing the best one can seem to be quite a tedious process. Therefore, we have selected some of the best general mini project ideas for mba students highlighted in the list below.

Before delving into the different general mba project title, it is important to remember you, as a student, need to choose the topic that is closest to your specialization.

Internet Startups are known to burn cash to transform business at scale while also creating a habit in people, however many of them incur heavy losses because their business models are not sustainable.

There are lots of investment options available from mutual funds, stocks, physical gold, digital gold, bonds, etc but very few of these are popular except physical cold. Each of these investment options has their own advantages & advantages. Have they grown in the last 10 years?  

Get  online MBA certifications  from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

The equity segment is known to carry a high risk, how do investors manage this risk? Portfolio management is also crucial and helps investors avoid losses and increase their gains  

• Analysis of working capital management at high cash burn startups in the food tech space. 

  Working capital is the liquidity required to meet daily needs. In startups in the food-tech space where there is a lot of cash burn, how is working capital management done?

The Goods and Services tax bill has had a huge impact on many sectors. What has been the impact of GST on the FMCG sector which is one of the largest consumer-oriented sectors in India?  

Read: Best MBA Online Courses  

• Analysis of the satisfaction level of employees in the Banking and financial services sector.

Banking & financial services is a crucial sector employing lakhs of employees. The work environments are known to be stressful and the work is tedious. So what is the satisfaction level of employees in this sector?  

Hindustan Unilever is one of India’s biggest and most famous brands in the FMCG sector. They employ hundreds of people and they are known to be employee-friendly with a lot of employee-friendly policies & welfare schemes.  

Our learners also read: MBA job opportunities !

• Analysis of employee training needs in State Bank of India.

SBI is one of the largest banks in India and employee lakhs of people. This also means all the employees need to be trained at regular intervals. What would be the employee training needs in the banking industry?  

Checkout: Best Online MBA Courses in India

India’s NPA ratio is one the highest in the world and it may increase further at the end of the current fiscal year 2021-22. What has contributed to this and what is the comparative situation among Indian banks & financial institutions?  

ICICI bank is one of the top private sector banks in India. What does the analysis of ICICI bank financial statements for the last 5 years tell you about the company and its performance?  

• Study on consumer behavioral pattern in the FMCG category of toothpaste in the case of Colgate & Patanjali. 

Colgate is one of the top brands in the category of toothpaste and Patanjali  Dant Kanti has been a recent challenger with a focus on ayurvedic products. What are the consumer behaviour patterns driving this toothpaste category?

• Study of marketing promotions & strategy in the luxury retail market for Louis Vuitton

Luxury marketing communications & strategy are very different compared to a non luxury brand. Louis Vuitton is one of the most famous luxury brands in India. What kind of marketing promotions and strategies did Louis Vuitton use?  

• Analysis of YouTube ads in digital marketing to reach mass audiences and its comparative effectiveness compared to TV adverting in FMCG industry

Youtube has quickly emerged as a powerful medium for brand marketing and its adoption has accelerated in the last 2-3 years. But is it more effective than TV in order to reach a brand’s target audiences?  

Explore our Popular MBA Courses

• Analysis of Total Quality Management Implementation at Marico. 

Marico is one of India’s well known and top brands with respect to quality. How has Total Quality management helped them achieve high consumer satisfaction?  

Also Read: Top Paying Cities for MBA in India  

• A Study of Six Sigma Implementation Process at a manufacturing company. 

Six sigma is a set of techniques and tools that help to improve business processes in an organization. How has the implementation process been at a manufacturing company?  

Read: Career in marketing and its scope in the US market.

Best Business Analytics Project Topics For MBA 

Here are the best social relevance project topics for mba for candidates which are different from general project topics for MBA students, and significantly offer greater value!

In this today’s technology-driven world, business analytics is one of the most sought-after fields. Almost all big enterprises and organizations rely on business analytics for well-informed decisions and planning. This has led to such an increased demand for this field that many universities from all around India are offering various lucrative Business Analytics courses to their students. We have prepared some of the best business analytics project topics for MBA that are mentioned below. 

• Sales Conversion Optimization

Companies rely heavily on traditional and digital marketing and campaigns to drive their sales and attract new customers. Email and social media marketing are two of the widely used methods in this regard. 

• A Study On Predicting Sales Of A Supermarket During Festival Season

A supermarket consists of various departments, and each is responsible for stocking up its items in a regulated manner. However, while doing so, it is important to check that it does not have any excessive stock, which can ultimately lead to a potential loss for the business. This is where forecasting sales come into play. Predicting the demand for particular goods during festive seasons can help to generate profit and avoid loss for a business. 

• Understanding Employee Attrition And Performance

Various factors can lead to employee attrition. A detailed understanding of all the factors will help companies retain their employees’ loyalty more efficiently. Furthermore, companies can also then make changes in their business environments so that they can hold on to their best employees. 

These are some of the best topics currently available for business analytics projects for MBA students . Working on a good project not only adds that extra spark to a person’s resume but also helps boost your technical skills and highlights your maturity. 

Innovative Product Ideas For MBA Students

One of the most challenging tasks every entrepreneur faces is deciding what to sell. Whether it is a completely new product or starting a new business with different related products, it can sometimes be difficult to come up with something new and innovative. If you are facing any of these challenges, don’t worry. We are here to help you with the same. The mentioned below list contains some of the latest innovative product ideas for MBA students. 

• At-home fitness equipment

Following the onset of lockdown during this pandemic, many gyms and other workout facilities had to shut down their offices to comply with government protocols. During this time, at-home fitness equipment witnessed a drastic bloom and became hugely popular among the mass. Some of the most popular at-home fitness equipment include yoga mats, stationary bikes, and resistance bands. 

• Mobile Phone Accessories

India currently has 1.2 billion smartphone users. This means that these 1.2 billion users are your potential customers when you sell smartphone accessories. The most popular phone accessories are designed to increase your cellphones’ efficiency and usefulness and make them less breakable. 

• Internet Of Thing Devices

With the evolution of technology, more and more products are slowly transitioning into IoT devices. To put it simply, IoT devices are referred to as those that are equipped with various software and sensors to connect with other systems and devices over the Internet easily. Some examples of these devices are smartwatches, smart light bulbs, and smart cars, among others. 

MBA Programs in India

You can consider some of these world class MBA programs offered by top institutions. One of the top MBA learning platforms in India, upGrad can help you apply for an MBA from Liverpool Business School with specialization in marketing.

u pGrad also offers individual mentoring sessions with industry leaders from various domains. You will also get 360-degree career support and placement assistance throughout the MBA program that will help you apply for a job with some of the top brands. upGrad expert mentors will guide you and help you build, review your resume and help you apply for various marketing & business roles across various brands.

Check out Liverpool Business School & upGrad’  Global MBA program  which helps you to transform your career. The program provides 1-on-1 mentorship from industry leaders, 1-week immersion program at University campus, dual credentials (MBA from LBS & PGPM from IMT), network with peers at offline basecamps and more.

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Frequently Asked Questions (FAQs)

To successfully complete an MBA program, doing an MBA project is important. This will also help you in the real world when you’re looking for jobs. However, the project topic you choose should be something that aligns with your goals and future objectives. Here are a few tips that will help you select a good topic – spend ample time researching on the internet, speak to your seniors and get ideas from them, discuss your shortlisted topics with mentors and professors, choose a topic that matches your future career aspirations, and lastly the topic you choose should be of interest to you.

When you do an MBA program from upGrad, there are many benefits. Besides training students in various subjects, it also offers end-to-end career assistance. Every student gets personalised career counselling from experts, specific inputs on resume structure and content, interview preparation tips by industry mentors and assured job placement offered by 300+ companies partnered with upGrad. The main agenda of every program is offering students unparalleled guidance from teaching assistants and one-on-one feedback on submissions.

MBA graduates are known to earn handsome salaries. The salary earned by MBA passouts in India is primarily based on their overall work or industry experience and their qualifications. That being said, their salary also depends on their MBA specialisation. Usually, those who opt for specialisations such as HR, finance, marketing, and business analytics, are observed to bag jobs with the highest compensation packages. Securing a seat in any of the premier MBA colleges in the country is a bonus since the top business schools offer exceptional placement opportunities with lucrative salaries; the numbers can range from INR 4-14 lakhs an annum for freshers to INR 25 lakhs a year for experienced professionals.

While all of us respect and envy the brilliant career paths of MBA graduates, we often tend to overlook the level of extreme hard work they have had to put in before bagging that dream job. If you ask MBA graduates, you will come to know that studying MBA is indeed taxing. You need to flourish in a highly competitive environment and have to give your best performance all-round, be it practical projects or academics. And the tremendous volume of things that need to be completed, along with the sheer lack of time for self-preparation, studies, or even family, can pose as reasons for enormous stress throughout the study.

HR managers have to deal with employee layoffs, organisational policy violations, payrolls, and company-wide communications. The basic job of the HR manager is to oversee and look after employee life-cycle management, including onboarding, recruitment, training, employee termination, and of course, employee benefits. Basically, human resources managers are responsible for supporting the employees by updating company policies, maintaining records of employees and supporting their career aspirations and growth, facilitating employee education, training and supporting managers, ensuring employee wellbeing and welfare, and enforcing disciplinary action in an unbiased and prudent manner.

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Mba capstone project ideas | example & outline, bob cardens.

• September 2, 2022
• Essay Topics and Ideas

MBA Capstone Project Ideas and Topics To Write About

Completing an MBA is no small feat. In addition to completing coursework, students must also complete a capstone project in order to graduate. The capstone project is designed to showcase the student’s knowledge and skills learned throughout their MBA program.

If you’re looking for ideas and topics for your MBA capstone project , look no further! This article will provide you with some great ideas that you can use for your project.

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List of Fifty MBA Capstone Project Ideas (MBA Capstone Project Ideas and Topics To Write About)

• Develop a new product or service for your company.
• Create a marketing plan for your company’s product or service.
• Conduct a customer satisfaction survey and analyze the results.
• Develop a social media strategy for your company.
• Write a business plan for a new venture.
• Develop a financial plan for your company.
• Write a human resources policy manual for your company.
• Research and write a report on a current business topic of interest to your company.
• Develop an advertising campaign for your company’s product or service.
• Write a public relations plan for your company.
• Design a new company logo or update an existing one.
• Create a company website or update an existing one.
• Develop a direct marketing campaign for your company’s product or service.
• Write a market research report on a current business topic of interest to your company.
• Plan and execute a special event for your company (e.g., a grand opening, trade show booth, etc.).
• Develop a sales training program for your company’s sales force.
• Write an operations manual for your company.
• Develop a quality control plan for your company’s products or services.
• Create a customer service training program for your company’s customer service representatives.
• Research and write a report on a current industry trend of interest to your company.
• Develop a business continuity plan for your company.
• Develop an environmental health and safety plan for your company.
• Create a corporate giving program for your company.
• Plan and execute a fund-raising event for your favorite charity.
• Develop a social media strategy for promoting your company’s product or service.
• Write a marketing plan for launching a new product or service.
• Conduct customer focus groups to gather feedback on a new product or service concept.
• Write a report on your findings from customer focus groups testing a new product or service concept.
• Develop a promotional campaign for a new product or service launch.
• Plan and execute a trade show booth display to promote your company’s products or services.
• Develop an advertising campaign for a new product or service launch.
• Write a public relations plan for promoting a new product or service launch.
• Create point-of-purchase displays to promote your company’s products in retail stores.
• write an article about your company’sproducts or services for a trade publication.
• Develop a direct mail campaign to promote your company’s products or services.
• Plan and execute a grand opening event for a new retail store location.
• Develop a social media strategy for promoting your company’s grand opening event.
• Write a press release about your company’s grand opening event.
• Create a TV commercial to promote your company’s products or services.
• Produce a radio commercial to promote your company’s products or services.
• Plan and execute a media relations campaign to promote your company in the news.
• Develop an online marketing strategy to promote your company’s products or services online.
• Create banner ads and other online advertising to promote your company’s product or service online.
• Optimize your company’s website for search engine visibility to attract new customers online.
• Write and distribute press releases about your company’s product or service launches, events, etc., online and offline.
• Develop a blog and post regular entries about your company, its products, services, industry, etc.
• Create and maintain active social media accounts for your company (Facebook, Twitter, LinkedIn, etc.).
• Plan and execute a direct marketing campaign to promote your company’s products or services.

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What You'll Learn

MBA Capstone Project Topics

Choosing a capstone project for your MBA can be a daunting task. But never fear! We have compiled a list of fifty potential topics and ideas to help get you started.

• Developing a marketing plan for a small business
• Creating a business model for a new startup
• Conducting a feasibility study for a proposed new product or service
• Analyzing the competitive landscape for a particular industry
• Evaluating the financial performance of a publicly-traded company
• assessing the impact of political, economic, or social factors on business operations
• Developing an international expansion strategy for a multinational corporation
• Investigating the root cause of customer satisfaction or dissatisfaction
• designing and implementing a lean manufacturing process
• Streamlining the supply chain for a manufacturing company
• Implementing an enterprise resource planning (ERP) system in a manufacturing company
• Creating a human resources plan for a small business
• evaluating the effectiveness of training and development programs in an organization
• designing and conducting employee engagement survey
• Writing a research paper on any business-related topic of your choice
• Develop a new business process for your company.
• Implement a new software system for your company.
• Write a business continuity plan for your company.
• Develop a crisis management plan for your company.
• Create an employee handbook for your company.
• Develop an onboarding program for new employees at your company.
• Write a job description for a new position at your company.
• Conduct a salary survey and write a report on the results.
• Develop a benefits package for employees at your company.
• Write an Employee Code of Conduct for your company.
• Develop a performance management system for your company.
• Write a report on best practices for recruiting and hiring employees.
• Develop a retention strategy for your company.
• Conduct an exit interview with departing employees and write a report on the results.
• Write a paper on the legal aspects of human resources management.
• Develop a plan for managing workplace conflict at your company.
• Write a report on effective communication in the workplace.
• Develop a plan for managing change in the workplace.
• Write a report on employee motivation and morale in the workplace.
• Develop a wellness program for employees at your company.
• Write a report on employee stress and its impact on the workplace.
• Develop a plan for managing work-life balance in the workplace.
• Write a report on the impact of technology on the workplace.
• Develop a social media policy for your company.
• Write a report on effective teambuilding in the workplace.
• Develop a plan for managing remote employees.
• Write a report on cross-cultural communication in the workplace.
• Develop a plan for managing diversity in the workplace.
• Write a report on ethics and compliance in the workplace.
• Choose any other topic related to business management and write a research paper on it.

Current MBA Capstone Project Ideas

MBA students are often required to complete a capstone project as part of their degree program. A capstone project is typically an intensive research project that addresses a real-world problem or challenge faced by businesses or organizations. Students may work on their projects individually or in teams, and they may have the opportunity to present their findings to faculty, peers, and/or industry experts.

The following is a list of thirty ideas for MBA capstone projects:

• Develop a marketing plan for a new product or service launch
• Conduct a customer satisfaction survey and analyze the results
• Develop a social media strategy for a business or organization
• Create a financial plan for a small business
• Analyze the impact of a change in the tax code on businesses
• Study the feasibility of starting a new business in a specific industry
• Research and write a white paper on a hot topic in business or management
• Developa human resources plan fora small business
• Evaluate the effectiveness of a sales training program
• Designa customer loyalty programfora retail company
• Evaluate the risks and rewards of expanding into international markets
• Compare and contrast two differentbusiness models
• Develop a business plan for a new venture
• Write a case study on a successful or unsuccessful business
• Research and write a report on a current trend in business
• Developa social media policyfora company
• Analyze the financial statements of a publicly traded company
• Develop a marketing campaign fora new product or service
• Evaluate the effectiveness of an advertising campaign
• Conduct market research fora new product or service
• Create a brand identity fora new business
• Designa customer retention programfora business
• Develop a sales strategy fora new product or service
• Write a business plan fora new small business
• Evaluate the risks and rewards of starting a franchise
• Research and write a report on sustainable business practices
• Develop an employee handbook fora small business
• Write a case study on an ethical dilemma faced by a business
• Research and write a report on the impact of technology on businesses
• Develop a business continuity plan fora small business

Find out more on  How to write DNP capstone project Methodology Chapter ,  How to write a DNP Capstone Project Literature Review ,  How to write a DNP capstone project chapter 1 – Introduction , and  DNP Capstone project Abstract Examples [Outline & How-to]  (how to write your nursing dissertation pdf)

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Top 100 MBA Project Topics [Updated 2024]

Are you an MBA student looking to make your mark with an impactful project? Choosing the right MBA project topic can be the key to unlocking doors to career success. Whether you’re focusing on finance, marketing, human resources, operations, or entrepreneurship, there’s a wealth of possibilities to explore. In this blog, we’ll dive into some compelling MBA project topics across these areas, helping you find inspiration for your next big endeavor.

How to Choose the Right MBA Project Topics

Table of Contents

Now that we’ve explored some exciting project topics, how do you choose the one that’s right for you? Here are some tips:

• Consider Your Interests and Career Goals: Choose a topic that aligns with your passions and future career aspirations.
• Evaluate Feasibility and Data Availability: Ensure you have access to the necessary data and resources to complete your project successfully.
• Consult with Faculty or Industry Professionals: Seek guidance from your professors or industry experts to refine your topic and approach.
• Importance of Originality: Aim for a topic that contributes new insights or approaches to the field, showcasing your creativity and analytical skills.

Top 100 MBA Project Topics: Category Wise

• Financial Analysis of XYZ Company: Conduct an in-depth analysis of the financial performance, ratios, and trends of a specific company.
• Investment Strategies in Emerging Markets: Explore the opportunities and risks associated with investing in emerging markets, providing insights for investors.
• Analyzing the Impact of Interest Rate Changes on Investment Portfolios: Investigate how fluctuations in interest rates affect investment portfolios, offering strategies for risk management.
• Financial Risk Management in the Banking Sector: Study the methods and practices used by banks to manage financial risks, with a focus on risk mitigation strategies.
• Evaluating Capital Budgeting Techniques in Manufacturing Industry: Compare and evaluate different capital budgeting techniques used by manufacturing firms to make investment decisions.
• Mergers and Acquisitions: A Comparative Study: Compare the impact and outcomes of different mergers and acquisitions in various industries, analyzing their success factors.
• IPO Valuation and Investment Strategies: Explore the valuation methods of Initial Public Offerings (IPOs) and develop investment strategies for IPO investors.
• Impact of Corporate Governance on Firm Performance: Analyze how corporate governance practices influence the performance and value of companies.
• Behavioral Finance: Understanding Investor Behavior: Study the psychological factors influencing investor decisions and their impact on financial markets.
• Analysis of Credit Risk Management in Banks: Investigate the credit risk management practices of banks, focusing on loan portfolio analysis and risk mitigation techniques.
• Consumer Behavior Analysis in E-commerce: Examine the behavior patterns and preferences of online consumers in the e-commerce sector.
• Social Media Marketing Strategies for Small Businesses: Develop effective social media marketing strategies tailored for small businesses to enhance their online presence.
• Brand Loyalty: Factors Influencing Customer Retention: Identify and analyze the factors that contribute to brand loyalty and customer retention in various industries.
• Impact of Celebrity Endorsements on Consumer Buying Behavior: Investigate how celebrity endorsements influence consumer perceptions and purchasing decisions.
• Online vs. Offline Retail: Consumer Preferences and Trends: Compare the preferences and trends of consumers in online and offline retail environments, identifying key differences.
• Market Entry Strategies for International Markets: Develop market entry strategies for businesses looking to expand into international markets, considering cultural and regulatory factors.
• Digital Marketing Trends: A Comparative Analysis: Analyze the latest trends in digital marketing channels and their effectiveness in reaching target audiences.
• Customer Satisfaction and Service Quality in Hospitality Industry: Evaluate the relationship between customer satisfaction, service quality, and loyalty in the hospitality sector.
• Product Placement Effectiveness in Films and TV Shows: Study the effectiveness of product placement as a marketing strategy in films and television shows, measuring brand recall and impact.
• Green Marketing: Sustainable Practices and Consumer Perception: Investigate consumer perceptions and behaviors towards green products and sustainable marketing practices.

Human Resources

• Employee Engagement Strategies for Remote Teams: Develop effective strategies to enhance employee engagement and motivation in remote work settings.
• Diversity and Inclusion Initiatives in Multinational Corporations: Analyze diversity and inclusion programs in multinational companies, assessing their impact on organizational culture and performance.
• Talent Management Practices in the IT Industry: Study talent management strategies and practices in the Information Technology sector, focusing on recruitment and retention.
• Performance Appraisal Systems: A Comparative Study: Compare different performance appraisal systems used by organizations and their impact on employee performance and satisfaction.
• Work-Life Balance Programs and Employee Wellbeing: Evaluate the effectiveness of work-life balance programs in improving employee wellbeing and productivity.
• Leadership Styles and Organizational Culture: Analyze how different leadership styles contribute to shaping organizational culture and employee engagement.
• Training and Development Programs: Impact on Employee Performance: Investigate the effectiveness of training and development programs in enhancing employee skills and performance.
• Workplace Stress Management Strategies: Develop strategies to manage workplace stress and promote employee mental health and wellbeing.
• Employee Retention Strategies in High-Tech Industries: Identify and analyze effective strategies for retaining talent in high-tech industries with high turnover rates.
• Gender Pay Gap Analysis and Equal Pay Policies: Study the gender pay gap in various industries and evaluate the effectiveness of equal pay policies in reducing disparities.

Operations Management

• Supply Chain Optimization in Manufacturing Sector: Optimize supply chain processes and logistics in the manufacturing industry to reduce costs and improve efficiency.
• Lean Management Implementation in Service Sector: Implement Lean management principles in service-oriented organizations to eliminate waste and improve operational efficiency.
• Inventory Management Strategies for Retail Chains: Develop inventory management strategies to minimize stockouts and excess inventory in retail chains.
• Six Sigma Implementation in Healthcare: Quality Improvement: Implement Six Sigma methodologies in healthcare organizations to improve quality of care and patient outcomes.
• Logistics and Distribution Network Optimization: Optimize logistics and distribution networks to improve delivery times and reduce transportation costs.
• Operations Planning and Control in the Food Industry: Develop efficient operations planning and control strategies for food processing and distribution companies.
• Total Quality Management (TQM) Practices: Case Studies: Study successful case studies of Total Quality Management implementation in various industries.
• Process Automation and Robotics in Manufacturing: Explore the use of automation and robotics in manufacturing processes to improve productivity and efficiency.
• Service Quality Measurement and Improvement in Hospitality: Develop tools and techniques to measure and improve service quality in the hospitality industry.
• Green Operations: Sustainability Practices in Manufacturing: Implement sustainable and eco-friendly practices in manufacturing operations to reduce environmental impact.

Entrepreneurship

• Feasibility Study for a Tech Startup: Conduct a feasibility study for a tech startup, analyzing market demand, competition, and financial projections.
• Business Plan Development for a Social Enterprise: Develop a comprehensive business plan for a social enterprise focusing on social impact and sustainability.
• Crowdfunding as a Financing Option for Startups: Explore the use of crowdfunding platforms as a viable financing option for early-stage startups.
• Franchise Business Model: Analysis and Case Studies: Analyze the franchise business model and study successful case studies of franchise operations.
• E-commerce Market Entry Strategy for Small Businesses: Develop an e-commerce market entry strategy for small businesses to expand their online presence.
• Innovation Management in Startups: Best Practices: Study best practices for managing innovation and creativity in startup environments.
• Angel Investing: Strategies and Risk Management: Explore angel investing strategies and risk management practices for investors in early-stage startups.
• Entrepreneurial Leadership: Traits and Success Factors: Analyze the traits and characteristics of successful entrepreneurial leaders in various industries.
• International Expansion Strategies for SMEs: Develop strategies for small and medium-sized enterprises (SMEs) to expand into international markets.
• Business Model Innovation: Disruptive Strategies: Explore disruptive business model innovation strategies used by successful startups to gain a competitive edge.

General Management

• Change Management Strategies in Organizations: Develop change management strategies to facilitate organizational transitions and transformations.
• Corporate Social Responsibility (CSR) Programs: Impact Assessment: Evaluate the impact of CSR programs on brand reputation and stakeholder perceptions.
• Strategic Alliances and Joint Ventures: Case Studies: Study successful case studies of strategic alliances and joint ventures in various industries.
• Crisis Management and Communication Strategies: Develop crisis management plans and effective communication strategies for organizations facing crises.
• Market Research and Analysis for New Product Launch: Conduct market research and analysis to guide the launch of a new product or service.
• Project Management Best Practices: Implementation: Study and implement project management best practices for successful project execution.
• Knowledge Management Systems: Implementation and Benefits: Implement knowledge management systems in organizations to capture and share valuable knowledge.
• Business Process Reengineering (BPR) for Organizational Efficiency: Redesign and optimize business processes using Business Process Reengineering methodologies.
• Strategic HR Planning for Organizational Growth: Develop strategic HR plans to align human resources with organizational goals and growth objectives.
• Technology Adoption and Integration Strategies: Develop strategies for the adoption and integration of new technologies to drive business growth.

International Business

• Global Market Entry Strategies for Multinational Corporations: Develop market entry strategies for multinational corporations expanding into new global markets.
• Cultural Intelligence in International Business Negotiations: Study the role of cultural intelligence in successful international business negotiations.
• International Trade Policies and Impact on Global Business: Analyze international trade policies and their implications for global businesses.
• Cross-Cultural Leadership: Challenges and Strategies: Explore challenges and strategies for effective cross-cultural leadership in multinational organizations.
• Export Marketing Strategies for Small and Medium Enterprises (SMEs): Develop export marketing strategies for SMEs looking to enter international markets.
• Global Supply Chain Management: Best Practices: Study best practices in global supply chain management to optimize international operations.
• Foreign Direct Investment (FDI) Trends and Analysis: Analyze trends in Foreign Direct Investment and their impact on global economies.
• Political Risk Analysis for International Business: Assess political risks and their impact on international business operations and investments.
• Global Branding and Positioning Strategies: Develop global branding and positioning strategies for products and services in diverse markets.
• International Business Negotiation Strategies: Study negotiation strategies and tactics for successful international business deals.

Information Technology Management

• Cybersecurity Threats and Risk Management: Analyze cybersecurity threats and develop risk management strategies for organizations.
• Big Data Analytics for Business Intelligence: Implement Big Data analytics to derive business insights and improve decision-making.
• Cloud Computing Adoption: Challenges and Opportunities: Study the challenges and opportunities of adopting cloud computing in organizations.
• Digital Transformation Strategies for Traditional Businesses: Develop strategies for traditional businesses to undergo digital transformation.
• Blockchain Technology Applications in Supply Chain: Explore the applications of blockchain technology in optimizing supply chain processes.
• AI and Machine Learning for Predictive Analytics: Implement AI and machine learning algorithms for predictive analytics in business.
• IT Governance and Compliance Frameworks: Develop IT governance frameworks to ensure compliance and data security.
• Mobile App Development for Business Solutions: Design and develop mobile applications to address business challenges and enhance customer experience.
• IT Infrastructure Optimization and Cost Reduction: Optimize IT infrastructure to reduce costs and improve efficiency in organizations.
• ERP Implementation and Business Process Integration: Implement Enterprise Resource Planning systems for seamless business process integration.

Healthcare Management

• Healthcare Quality Improvement Initiatives: Develop quality improvement initiatives to enhance patient care and safety in healthcare settings.
• Healthcare Innovation: Telemedicine and Remote Monitoring: Explore the use of telemedicine and remote monitoring technologies to improve healthcare delivery.
• Health Information Systems: Implementation and Benefits: Implement Health Information Systems to improve patient data management and healthcare efficiency.
• Healthcare Cost Analysis and Optimization: Analyze healthcare costs and develop strategies to optimize spending and improve financial performance.
• Patient Satisfaction and Service Quality in Hospitals: Evaluate patient satisfaction levels and service quality in hospitals, identifying areas for improvement.
• Healthcare Policy Analysis and Impact Assessment: Analyze healthcare policies and assess their impact on healthcare organizations and patient care.
• Healthcare Marketing Strategies for Hospitals: Develop marketing strategies to promote hospitals and healthcare services to the community.
• Electronic Health Records (EHR) Implementation: Implement Electronic Health Record systems to enhance patient data accessibility and accuracy.
• Healthcare Compliance and Regulatory Requirements: Ensure healthcare organizations comply with regulatory requirements and standards.
• Healthcare Supply Chain Management Optimization: Optimize healthcare supply chain processes to ensure timely and cost-effective delivery of medical supplies.

Sustainability and Green Business

• Corporate Sustainability Reporting and Transparency: Develop sustainability reporting frameworks to enhance corporate transparency and accountability.
• Green Supply Chain Management Practices: Implement green supply chain management practices to reduce environmental impact.
• Circular Economy Strategies for Waste Reduction: Develop strategies for implementing a circular economy model to minimize waste.
• Renewable Energy Investment Analysis: Analyze the feasibility and returns of investments in renewable energy projects.
• Sustainable Packaging Solutions for Consumer Goods: Develop sustainable packaging solutions to reduce environmental impact in the consumer goods industry.
• Carbon Footprint Analysis and Reduction Strategies: Analyze carbon footprints of organizations and develop strategies to reduce emissions.
• Water Management and Conservation in Industries: Implement water management practices to conserve water resources in industrial operations.
• Biodiversity Conservation Strategies for Businesses: Develop strategies for businesses to contribute to biodiversity conservation efforts.
• Green Building Design and Certification: Design green buildings and obtain certifications for sustainable construction practices.
• Eco-Tourism Development and Sustainability: Develop eco-tourism initiatives that promote environmental conservation and community engagement.

Embarking on an MBA project is an exciting opportunity to apply your knowledge and make a tangible impact. Whether you’re delving into finance, marketing, human resources, operations, or entrepreneurship, there’s a vast landscape of topics to explore.

Remember, the right project topic can be the launching pad for your career, so choose wisely. Dive into MBA project topics that ignite your curiosity, challenge your intellect, and leave a lasting impression on your audience. Good luck on your MBA journey!

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• What is an MBA Capstone Project?

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An MBA capstone project is the final step in many MBA programs. It’s here that MBA students put all that they’ve learned into practice by analyzing a meaningful and strategic business question. Often, this involves hands-on work within an existing company, but not always: MBA capstone projects can take the form of startup business plans and business simulations, too.

No matter their format or focus, each capstone project will likely be the most intensive and rewarding feature of an MBA candidate’s journey.

A capstone project is not the same as a thesis project, although they do share some qualities. Thesis projects are focused on theory and research and are based on the situations one would face in academia. Often taking the form of a large research paper, thesis projects can last the entire final year of an academic program, and some students may even begin before that, with the ultimate goal of contributing new knowledge to the canon of business research.

MBA capstone projects, by contrast, are more practical and similar to situations one would face in the business world. Here, students work in teams to answer strategic business questions. MBA capstones are hands-on immersions with real-world consequences, and they can have a major impact on an MBA graduate’s program experience and career.

Read on to see some examples of MBA capstone projects and get a walkthrough of the general process.

Stages of an MBA Capstone Project

Most MBA capstone projects occur during a program’s final year and can last anywhere from four weeks to a full semester. They often include some form of instruction (whether through prerequisite courses or scheduled advising) and practical application.

While MBA capstone programs will vary in format from program to program, they generally include the following stages:

• Topic Selection
• Preliminary Research
• Project Execution
• Written Report
• Final Presentation

It’s not necessarily over after the final presentation, either: some capstone projects carry over beyond the MBA program, leading to successful startup businesses, offers of employment, or investment opportunities.

Choosing a Capstone Topic

Many MBA programs provide some structured options for choosing a capstone topic. This can mean students are allowed to select from a list of possible partnership opportunities; it can also mean that faculty advisors will work with students to find a topic that meets the student’s strengths, weaknesses, and goals. But in other programs, MBA students are more free to choose their topic and their partner organization.

In their capstone project, MBA students should select a topic where they can answer a meaningful and strategic business question: one that’s complex enough to warrant significant time and energy, but also realistic enough to be achievable. These are not theoretical questions; each is tailored to a specific real-world business.

Some examples of MBA capstone topics include:

• What are the short-term outcomes of a mutual fund’s impact-investing initiative?
• How do multinational companies’ diversity and inclusion efforts adapt to non-Western office environments?
• What is the market feasibility of a startup’s application in target demographics?
• How can a recently downsized organization recover employee morale while balancing the budget?

The capstone topic must be specifically relevant to the partner company or organization. To this end, MBA students should heavily research the company’s strengths, weaknesses, and objectives before selecting their topic.

Similarly, MBA students should also turn that lens on themselves: what problems do they want to explore in their business careers, what causes do they find interesting, and how can their unique skill set be best put to use?

How an MBA Capstone is Graded

Some programs provide MBA candidates with a rubric for how their capstone will be graded, while others do not. Most capstones are graded through their ability to demonstrate key business skills (theoretical, practical, applied, and reflective) across functional areas (finance, human resources, marketing, and operations).

The final presentation is also a factor, as this is where the candidate demonstrates what they learned, or didn’t, through the course of the capstone.

An MBA candidate will rarely fail their capstone project. After all, they’ve made it through practically an entire MBA program up until then. Even if the project is a failure from a business point of view, an MBA candidate will likely still be able to effectively analyze where and why the project failed, and what lessons can be learned from that failure going forward.

Examples of MBA Capstone Projects

Ucla anderson school of management capstone project.

The MBA program at UCLA Anderson School of Management offers three capstone options: the Global Access Program (GAP), the Business Creation Project (BCP), and Anderson Student Asset Management (ASAM).

In the GAP, students partner with high-growth global companies in a market-entry consulting project. Working in five- to six-person teams, students bid on partnership opportunities, perform five to six months of research, then travel internationally to the partner organization. Combining interviews, meetings, and research, the students develop effective strategic business plans to advance the organization’s growth and present it to the organization’s executives, potential investors, and industry professionals.

Along the way, students are advised by faculty members who have directed, invested in, and provided consulting services to leading companies worldwide. In the last 20 years, over 3,000 students have completed the GAP, impacting 738 companies across 23 countries.

For students with an entrepreneurship focus, the BCP offers them the chance to launch a company. Students will work in teams across two academic quarters after taking two prerequisite courses to prepare their business plans. Through extensive research, development, and implementation, students will put strategies for every aspect of their business into practice. In three years, the BCO has had 47 teams and launched 24 companies.

The ASAM program is for current and aspiring quants who want experience as successful long-term portfolio managers. Guided by a faculty advisor and oversight committee, students in the ASAM program will select an optimal mix of equity, fixed income, and cash investments. Each four-member team manages approximately $200,000. Students will rotate work roles between that of an executive board member, strategy lead, risk manager, and programmer.

Carnegie Mellon University Tepper School of Business Capstone Project

The MBA program at Carnegie Mellon University Tepper School of Business offers students two different forms of capstone program: Strategic Management of the Enterprise and Management Game.

The Strategic Management of the Enterprise capstone is an experiential learning course where students are matched with one of several consulting projects to solve business problems partner companies face. This is a more traditional capstone program, focused on the practical application of business skills learned through the MBA curriculum. Past clients have included Walmart, P&G, and Ameriprise.

Tepper’s Management Game capstone is an applied management experience. Student teams run a computer-simulated multinational manufacturing company for three years, acting as its executive committee. Taking place at the end of the MBA program’s curriculum, the Management Game capstone focuses on the unstructured nature of business problems and prods students to use all the functional skills they’ve learned so far. External-facing exercises include interaction with industry partners and are related to each student’s career choices.

Uniquely, the Management Game capstone is graded by external professionals on the merit of the results students deliver; students can receive direct feedback from corporate partners throughout the process.

University of Dallas Satish & Yasmin Gupta College of Business Capstone Consulting Experience

The capstone consulting experience in the MBA program at the University of Dallas allows students to solve a strategic problem an organization faces. Since it was launched in 1973 as one of the first student consulting and research programs in the U.S., this capstone consulting experience has prepared graduates to consult with business leaders. MBA students in this capstone consulting experience have completed over 900 projects for over 500 companies including Fortune 1000 firms, entrepreneurial ventures, and nonprofit organizations.

Under the guidance of faculty members, students participate on a team assigned to work with a real organization on a 12-week comprehensive project. Every team will work together to provide actionable recommendations, including a proposal, industry/market research, a presentation, and recommendations in the form of a report.

Matt Zbrog is a writer and researcher from Southern California. Since 2018, he’s written extensively about how new and aspiring business school students can best plan their education and careers. In the Two Views series, he conducts detailed interviews with recent business school alumni, with a particular focus on the choice between in-person, online, and hybrid learning models. His Femme-BA series highlights business schools that not only excel academically but also take unique and robust steps to support a diverse and inclusive learning environment for women.

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• Research Guides

MBAB 5P23: Entrepreneurship

• Business Plans
• Startup Ecosystem
• Idea Generation / COVID-19 Trends
• Product / Service
• Industry & Target Market
• Organizational Resources
• Financial Resources
• Sample Feasibility Reports

Sample Business Plans

Kinesiology and health care business plans, writing business plans.

• APA Style Help
• Get Help / Book a Consultation
• Business Models
• Elevator Pitches
• Finding Academic Research
• Evaluating Information Sources
• Library Resources for Alumni

The following sources contain sample business plans for different types of small businesses:

• Bplans.com - sample plans

Examples from MBA Students & Business Plan Competitions:

• Business Plan for Caregaroo (Kiana Mohseni, Simon Fraser University) MBA student project (Simon Fraser University)
• Business Plan for Launching a Luxury Adventure Tour Operator Based in Canada Greg Hung and Nikolai Khlystov (Simon Fraser University MOT MBA, 2011)
• University of Texas Austin, Venture Labs Investment Competition, Business Plans Contains executive summaries and selected full text business plans from competitions held at the University of Texas Austin from 1999 to 2016.

You can find additional examples by searching in Omni for  Subject contains Business Plans AND any field contains (kinesiology OR "health care") and limiting the results by Resource Type to Theses and Dissertations. These plans are available in the ProQuest Dissertations & Theses database . 

• Long Beach Mobile Fitness, LLC: A Business Plan Prepared by Matthew Vico, Master of Science in Health Care Administration, California State University, Long Beach
• Business Plan for a Physical Therapy Clinic in Rural Minnesota Prepared by Rick Borchardt, Master of Business Administration, The College of St. Scholastica
• Business plans in physiotherapy:a practical guide for the non specialist Physical therapy reviews, 2011-06-01, Vol.16 (3), p.210-227 The sample business plan for Physio Kids (a hypothetical new paediatric physiotherapy clinic service) is presented in the Appendix
• Using Business Plan Development as a Capstone Project for MPH Programs in Canada: Validation Through the Student Perspective Journal of Community Health, 2013, 38(5), 791-798. Describes elements of the business plan as applicable to public health practitioners.

The following sources provide guidance on writing business plans and may also include a sample plan or template.

• Writing a Business Plan: An Example for a Small Premium Winery (Cornell University) (PDF) more info... close... An Extension Bulletin prepared by Mark E. Pisoni and Gerald B. White, Charles H. Dyson School of Applied Economics and Management at Cornell University.
• Business Plan Guide (Government of Canada)
• The business plan and executive summary (MaRS)
• Write your business plan (U.S. Small Business Administration)
• Planning for success: your guide to preparing a business and marketing plan
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MBA Project Ideas: No More Boring Projects. 12 No-Code Projects to Learn, Earn & Excel in 2024

If you are looking for non-boring, different-from-all, impactful MBA project ideas, then read this article until the end. Consider working on a no-code project to gain hands-on experience in building a real business.

Table of contents

Are you tired of the mundane and lackluster MBA projects that seem to lead nowhere?

Do you yearn for an opportunity to venture beyond the realms of academic exercises and delve into the real world of business?

You're not alone.

In 2024, MBA students are seeking more than just boring analysis paralysis types of projects; they crave tangible experiences and real-life lessons that can shape their future careers.

In this dynamic age of technology and innovation, the landscape of business projects has evolved drastically. The era of relying solely on theoretical models and traditional case studies is gradually giving way to the realm of hands-on, practical ventures. Enter the realm of "No-Code" projects – a transformative approach that empowers MBA students to build real businesses and products with absolutely zero coding involved.

So, why opt for these No-Code projects?

Because they offer an unrivaled opportunity to test theories in the crucible of real life, applying MBA knowledge to create thriving ventures. In this article, we make a case for MBA students to collaborate with local SMEs, and embark on a journey of exploration, learning the nuances of the industry, and crafting tech solutions that address tangible pain points.

Throughout this article, we present you with a curated selection of 12 No-Code project ideas tailor-made for MBA students in 2024. These projects don't merely seek to satisfy academic requirements; they promise to be transformative experiences that impart invaluable business acumen and technical know-how. From optimizing e-commerce stores to streamlining supply chains, from revolutionizing customer support to empowering HR processes, these ideas offer a plethora of opportunities to excel, learn, and even generate revenue.

You don't even have to worry about breaking your head with tedious, time-consuming stuff; there are numerous other products and services to help you setup and grow your business such as: SmallBusinessHQ & FirstBase for registering your business, Younium and ChargeBee for subscription management, Quickbooks and Zoho Books for bookkeeping, etc... There are tools available even to create a free LLC operating agreement !

Besides hands-on and exciting learning experience, imagine having your own successful, revenue-generating micro SaaS business by the time you graduate!

Embrace the era of innovation, and liberate your potential as an MBA student. In this realm of No-Code projects, there are no limits – only endless possibilities to build, learn, and thrive in the real world of business. So, join us on this journey, along with professional dissertation writers , as we explore the top 12 No-Code projects that will empower you to make a real impact in the dynamic landscape of business in 2024.

Top 12 MBA Project Ideas in 2024

These no-code projects can provide MBA students with hands-on experience in addressing the specific challenges faced by SMEs, offering practical solutions and valuable learnings for both the students and the SMEs involved.

1. SME Business Management Suite

MBA Project Idea: Develop an all-in-one platform for SMEs to manage their operations, including inventory, sales, finances, and customer relationships.

What pain point are you solving?

The SME Business Management Suite addresses the pain point of small and medium-sized enterprises (SMEs) struggling with fragmented and inefficient management systems. It streamlines their operations and centralizes critical tasks, providing a comprehensive solution to manage inventory, sales, finances, and customer relationships in one platform.

What will you learn at the end of the project?

• Gain proficiency in developing a full-fledged no-code application.
• Acquire hands-on experience in integrating different modules, such as inventory management, sales tracking, financial analysis, and CRM, into a cohesive platform.
• Enhance problem-solving skills by catering the suite to the specific needs of SMEs.
• Learn how to conduct user testing and gather feedback to improve the platform's functionality and usability.

Time needed to complete the project: Approximately 12 weeks.

Revenue potential: Based on market research, the realistic range of Monthly Recurring Revenue (MRR) for the SME Business Management Suite is estimated to be between $3,000 to $8,000 per month. (Source: Global Small Business Project Management Software Market )

2. Customer Feedback & Review System

Idea: Build a feedback and review management system that enables SMEs to gather customer insights and monitor their online reputation.

The Customer Feedback & Review System addresses the pain point of SMEs struggling to collect and manage customer feedback and reviews effectively. It streamlines the process of gathering insights, allowing businesses to make data-driven decisions, improve their products/services, and maintain a positive online reputation.

• Develop proficiency in building a no-code application for feedback and review management.
• Learn how to integrate various feedback collection methods, such as surveys, email requests, and social media monitoring.
• Understand how to analyze and visualize customer feedback data to derive actionable insights.
• Gain insights into best practices for handling negative reviews and improving customer relations.

Time needed to complete the project: Approximately 8 weeks.

Revenue potential: Based on market research, the realistic range of Monthly Recurring Revenue (MRR) for the Customer Feedback & Review System is estimated to be between $1,500 to $5,000 per month. (Source: Customer Experience Software Market Report )

3. Employee Performance Evaluation App

Idea: Develop a no-code app to streamline employee performance evaluations, feedback, and goal-setting for SMEs.

The Employee Performance Evaluation App addresses the pain point of SMEs struggling with manual and time-consuming employee evaluation processes. It provides a user-friendly platform to streamline performance assessments, offer timely feedback, and set actionable goals, fostering a culture of continuous improvement and employee engagement.

• Gain expertise in building a comprehensive no-code application for employee performance management.
• Understand how to design and implement a structured performance evaluation process.
• Learn how to incorporate multi-rater feedback and self-assessments into the app.
• Acquire insights into data privacy and security considerations for HR-related applications.

Time needed to complete the project: Approximately 10 weeks.

Revenue potential: Based on market research, the realistic range of Monthly Recurring Revenue (MRR) for the Employee Performance Evaluation App is estimated to be between $2,000 to $6,000 per month. (Source: HR Software Market Report )

4. Online Appointment Booking System

Idea: Create a platform that allows SMEs in the service industry to manage and schedule appointments with clients easily.

The Online Appointment Booking System addresses the pain point of SMEs in the service industry struggling with manual appointment scheduling and potential client mismanagement. It provides an efficient and user-friendly platform to manage bookings, reduce scheduling conflicts, and improve overall customer experience.

• Master the art of building a no-code application for online appointment scheduling and management.
• Understand how to integrate calendar functionalities and automate reminders for appointments.
• Learn to create user roles and permissions for clients and staff members.
• Gain insights into optimizing the user interface for seamless user experience.

Time needed to complete the project: Approximately 6 weeks.

• Revenue potential: Based on market research, the realistic range of Monthly Recurring Revenue (MRR) for the Online Appointment Booking System is estimated to be between $1,000 to $4,000 per month. (Source: Industry Insights and Trends Report )

5. SME Financial Dashboard

Idea: Build a no-code dashboard that provides SMEs with a clear overview of their financial metrics, aiding in decision-making and financial planning.

The SME Financial Dashboard addresses the pain point of SMEs struggling to gain actionable insights from scattered financial data. It offers a consolidated view of key financial metrics, enabling businesses to make informed decisions, identify financial trends, and improve overall financial health.

• Acquire proficiency in building a no-code financial dashboard that integrates data from various sources.
• Learn to create dynamic visualizations, such as charts and graphs, to represent financial data effectively.
• Understand how to implement data filtering and interactive features for customized financial analysis.
• Gain insights into data security and privacy considerations when dealing with sensitive financial information.

Revenue potential: Based on market research, the realistic range of Monthly Recurring Revenue (MRR) for the SME Financial Dashboard is estimated to be between $1,500 to $5,000 per month. (Source: Financial Software Market Analysis )

6. Inventory & Supply Chain Tracker

Idea: Develop a tool to help SMEs track inventory levels, manage orders, and optimize their supply chain process.

The Inventory & Supply Chain Tracker addresses the pain point of SMEs facing challenges in managing their inventory efficiently and optimizing their supply chain. It offers a centralized platform to track inventory levels, manage orders, and streamline the supply chain process, reducing stockouts and minimizing operational disruptions.

• Gain expertise in building a comprehensive no-code tool for inventory and supply chain management.
• Understand how to implement barcode or QR code scanning for efficient inventory tracking.
• Learn to automate reorder points and create alerts for low stock levels to avoid stockouts.
• Acquire insights into supply chain optimization techniques to enhance operational efficiency.

Revenue potential: Based on market research, the realistic range of Monthly Recurring Revenue (MRR) for the Inventory & Supply Chain Tracker is estimated to be between $2,000 to $6,000 per month. (Source: Supply Chain Management Software Market Report )

7. HR Recruitment Portal

Idea: Build a platform to streamline SMEs' hiring process, from posting job listings to managing applications and conducting interviews.

The HR Recruitment Portal addresses the pain point of SMEs facing challenges in their hiring process, such as manual job posting, disorganized applicant tracking, and inefficient interview scheduling. It provides a user-friendly platform to streamline the entire recruitment process, saving time and effort while attracting top talent.

• Master the creation of a no-code recruitment portal with end-to-end functionality.
• Learn how to build a user-friendly interface for both employers and job seekers.
• Understand how to integrate features like job posting, applicant tracking, and interview scheduling.
• Gain insights into optimizing the platform for search engine visibility to attract a larger pool of candidates.

Revenue potential: Based on market research, the realistic range of Monthly Recurring Revenue (MRR) for the HR Recruitment Portal is estimated to be between $2,500 to $7,000 per month. (Source: HR Tech Market Analysis )

8. Employee Training & Knowledge Base

Idea: Create an online platform to centralize employee training materials and company knowledge for easy access and learning.

The Employee Training & Knowledge Base addresses the pain point of SMEs struggling with scattered training materials and information, making it challenging for employees to access and learn crucial company knowledge. It provides a centralized platform that streamlines training, facilitates continuous learning, and improves overall employee productivity.

• Develop expertise in building a comprehensive no-code platform for employee training and knowledge management.
• Learn how to organize and categorize training materials and knowledge articles for easy navigation.
• Understand how to implement user authentication and access controls to ensure data security.
• Gain insights into tracking employee progress and performance through the platform.
• Revenue potential: Based on market research, the realistic range of Monthly Recurring Revenue (MRR) for the Employee Training & Knowledge Base platform is estimated to be between $1,500 to $5,000 per month. (Source: Learning Management System Market Report )

9. Local Business Directory App

Idea: Build a no-code app that connects consumers with local SMEs, promoting products, services, and special offers.

The Local Business Directory App addresses the pain point of consumers struggling to discover local SMEs and their offerings while also providing small businesses with limited exposure to potential customers. It creates a platform that connects local businesses with the community, enabling SMEs to showcase their products, services, and special offers effectively.

• Acquire expertise in building a no-code app that facilitates local business discovery and promotion.
• Learn how to design an intuitive user interface for seamless user experience.
• Understand how to incorporate geolocation features to enable location-based search and recommendations.
• Gain insights into marketing and promotion strategies to attract users and local businesses to the platform.

Revenue potential: Based on market research, the realistic range of Monthly Recurring Revenue (MRR) for the Local Business Directory App is estimated to be between $1,000 to $4,000 per month. (Source: Local Business App Market Analysis )

10. Project Management Dashboard

Idea: Develop a project management tool tailored for SMEs to plan, track, and collaborate on various tasks and projects.

The Project Management Dashboard addresses the pain point of SMEs struggling with project planning, task tracking, and collaboration. It provides a user-friendly platform that streamlines project management processes, enhances team collaboration, and ensures timely project delivery.

• Master the development of a no-code project management dashboard with essential features.
• Learn how to create interactive task boards, Gantt charts, and progress tracking tools.
• Understand how to implement user roles and permissions to manage team access and data security.
• Gain insights into project management best practices and methodologies.
• Revenue potential: Based on market research, the realistic range of Monthly Recurring Revenue (MRR) for the Project Management Dashboard is estimated to be between $2,500 to $7,000 per month. (Source: Project Management Software Market Report )

To optimize the development process, explore existing project management software solutions, integrating valuable insights and user-friendly functionalities into the creation of the Project Management Dashboard for SMEs.

11. SME Analytics & Insights Platform

MBA Project Idea: Create a no-code analytics platform that helps SMEs analyze their business data and make data-driven decisions.

The SME Analytics & Insights Platform addresses the pain point of SMEs struggling to gain meaningful insights from their business data due to limited resources and technical expertise. It offers a no-code analytics solution that allows SMEs to analyze their data easily and make informed, data-driven decisions.

• Develop expertise in building a comprehensive no-code analytics platform for SMEs.
• Learn how to connect and integrate various data sources to the platform.
• Understand how to create interactive and customizable dashboards for data visualization.
• Gain insights into data analysis techniques and how to derive actionable insights for business improvement.

Revenue potential: Based on market research, the realistic range of Monthly Recurring Revenue (MRR) for the SME Analytics & Insights Platform is estimated to be between $2,000 to $6,000 per month. (Source: Data Analytics Software Market Report )

12. Online Customer Support Center

MBA Project Idea: Build a customer support portal for SMEs to manage inquiries, complaints, and support tickets, improving overall customer service.

The Online Customer Support Center addresses the pain point of SMEs struggling to manage customer inquiries and support effectively. It provides a centralized platform to handle customer interactions, streamline support ticket management, and enhance overall customer service, leading to improved customer satisfaction and retention.

• Develop expertise in building a no-code customer support portal with essential features.
• Learn how to create a user-friendly interface for customers to submit inquiries and tickets.
• Understand how to implement automated ticket routing and escalation for efficient support resolution.
• Gain insights into customer support analytics to identify common issues and areas for improvement.

Revenue potential: Based on market research, the realistic range of Monthly Recurring Revenue (MRR) for the Online Customer Support Center is estimated to be between $1,500 to $5,000 per month. (Source: Customer Support Software Market Report )

Conclusion: How to select a good MBA project topic?

Selecting a good MBA project topic is crucial for a successful academic and professional journey. The right topic not only demonstrates your expertise but also offers valuable insights to the business world. To make an informed choice, consider the following tips:

• Passion and Interest: Choose a topic that aligns with your passion and interests. It will keep you motivated throughout the project and yield better results.
• Relevance and Impact: Opt for a topic that addresses current business challenges or opportunities. A relevant project can have a significant impact and attract attention from potential employers.
• Feasibility: Assess the availability of data and resources for your chosen topic. Ensure that you can conduct in-depth research and analysis within the project's time constraints.
• Originality: Aim for a unique angle or approach to stand out among your peers. An original project topic demonstrates creativity and innovation.
• Alignment with Career Goals: Consider how the project aligns with your long-term career goals. Choose a topic that enhances your skillset and expertise in your desired field.

By following these guidelines, you can select an MBA project topic that not only impresses your professors but also contributes to the broader business community, enhancing your academic and professional success.

Now, time to answer some of your most common questions on MBA Project Ideas:

What is project work in MBA?

Project work in MBA involves conducting in-depth research and analysis on a specific business topic. It aims to provide practical solutions to real-world business challenges, applying the concepts learned in the MBA program to address industry issues.

Which project is best for MBA?

The best MBA project depends on the student's interests and career goals. A project that aligns with their specialization and offers practical value to businesses is considered the most beneficial.

What are the top project topics in MBA finance?

• Financial analysis of a company's performance.
• Investment portfolio management strategies.
• Assessment of capital budgeting techniques.
• Evaluation of mergers and acquisitions.
• Risk management in financial institutions.

What are the top project topics in MBA marketing?

• Market entry strategies for new products.
• Consumer behavior analysis for a specific industry.
• Digital marketing campaign effectiveness.
• Brand positioning and market perception.
• Customer loyalty and retention strategies.

What are the top project topics in MBA operations?

• Supply chain optimization and efficiency.
• Lean and Six Sigma implementation in manufacturing.
• Inventory management and cost reduction.
• Process improvement for operational efficiency.
• Quality management and performance measurement.

What are the top project topics in MBA analytics?

• Predictive modeling for business forecasting.
• Customer segmentation and targeting strategies.
• Data-driven marketing campaigns.
• Sentiment analysis for brand perception.
• Optimization of business processes using data analytics.

What are the top project topics in MBA HR?

• Employee performance evaluation and feedback systems.
• Talent acquisition and recruitment strategies.
• Employee engagement and retention programs.
• Diversity and inclusion initiatives in the workplace.
• HR analytics for workforce planning and decision-making.

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Crafting Powerful Business Proposals: Strategies for MBA Students

In the fast-paced and competitive world of business, the ability to craft powerful business proposals is a vital skill for MBA students. A well-crafted proposal can make all the difference when it comes to securing funding, gaining clients, or initiating new projects. Here we will explore effective strategies for MBA students to create compelling business proposals, with a focus on utilizing business communication skills. As we delve into this topic, we will also highlight how Sri Aurobindo Institute of Technology (SAIT) can equip aspiring MBA professionals with the necessary tools and knowledge to excel in proposal writing and overall business communication.

Understanding the Purpose and Audience:

The first step in crafting a powerful business proposal is to understand its purpose and the target audience. MBA students need to conduct thorough research to identify the needs, goals, and preferences of the intended recipients. This knowledge will allow them to tailor their proposal accordingly and make it more appealing to the specific audience.

At SAIT, students are exposed to comprehensive courses on business communication in MBA programs, providing them with the expertise to identify and analyze the target audience effectively.

Structuring the Proposal:

An organized and well-structured proposal is crucial for conveying ideas clearly and persuasively. MBA students should consider the following structure for their business proposals:

• Executive Summary : Provide a concise overview of the proposal, highlighting the main objectives and benefits.
• Introduction : Set the context and establish the problem or opportunity the proposal aims to address.
• Goals and Objectives : Clearly state the desired outcomes and how they align with the needs of the audience.
• Methodology : Describe the approach and methods that will be employed to achieve the proposed goals.
• Implementation Plan : Outline the step-by-step process, including timelines, resources required, and responsibilities.
• Budget and Financial Projections : Present a realistic financial plan, including costs, revenue projections, and potential return on investment.
• Evaluation and Measurement : Explain how the success of the proposal will be assessed and measured.

Effective Business Communication:

Business communication plays a pivotal role in crafting powerful proposals. MBA students should employ the following communication strategies:

• Clear and Concise Language : Use straightforward language to convey ideas and avoid jargon or technical terms that may confuse the audience.
• Persuasive Writing : Develop a compelling narrative, emphasizing the benefits and value of the proposed project or idea.
• Visual Aids : Incorporate visual elements, such as graphs, charts, and infographics, to enhance clarity and engagement.
• Tailored Tone : Adapt the tone and style of writing to resonate with the target audience, whether it is formal, professional, or informal.
• Proofreading and Editing : Thoroughly review the proposal for grammar, spelling, and formatting errors to maintain a professional image.

  Showcasing Expertise and Credentials:

To strengthen the proposal, MBA students should highlight their expertise, credentials, and past successes. This can include academic achievements, industry experience, or relevant projects completed during their MBA program. Demonstrating competence and credibility will instil confidence in the proposal's recipients.

SAIT recognized by AICTE, DTE and affiliated to DAVV, Indore is known for its rigorous curriculum and faculty expertise, equips MBA students with practical knowledge and real-world experiences, further enhancing their credentials and the impact of their proposals.

Conclusion:

Crafting powerful business proposals is an essential skill for MBA students, and effective business communication is the key to success in this endeavor. By understanding the purpose and audience, structuring the proposal effectively, utilizing persuasive language, and showcasing expertise, MBA students can create compelling proposals that captivate recipients and increase their chances of success.

At Sri Aurobindo Institute of Technology (SAIT) , students receive comprehensive training in business communication as part of their MBA programs. SAIT's emphasis on business communication equips students with the necessary skills and knowledge to excel in proposal writing and overall communication in the business world.

Moreover, SAIT offers practical learning opportunities through case studies, simulations, and real-world projects, allowing students to apply their business communication skills in a dynamic and interactive environment. This hands-on approach fosters the development of critical thinking, problem-solving, and collaboration skills, all of which are essential for crafting powerful business proposals.

Additionally, SAIT provides access to experienced faculty members who have extensive industry experience and can offer valuable insights and guidance in the art of proposal writing. These mentors can help students refine their communication techniques, polish their proposals, and provide constructive feedback to enhance their overall effectiveness.

Furthermore, SAIT recognizes the importance of staying updated with the latest trends and technologies in business communication. As part of their MBA program, students have the opportunity to explore emerging tools and platforms that can streamline the proposal creation process, such as collaborative software, visual presentation tools, and online research databases. By harnessing these resources, students can elevate the quality and impact of their proposals, making them stand out in a competitive business landscape.

The practical training and comprehensive curriculum provided by SAIT empower MBA students to become proficient in the art of crafting powerful business proposals. These skills go beyond the confines of the classroom, as they are transferable to various professional settings, including entrepreneurship, consulting, and corporate leadership roles.

In conclusion, mastering the art of crafting powerful business proposals is a critical skill for MBA students, and effective business communication is the key to success. Sri Aurobindo Institute of Technology (SAIT) recognizes the significance of this skill and incorporates it into their MBA programs . By understanding the purpose and audience, structuring proposals effectively, utilizing persuasive language, showcasing expertise, and leveraging the resources and support provided by SAIT, MBA students can develop the confidence and competence to create impactful proposals that drive business success.

With SAIT's commitment to excellence in business education and emphasis on practical learning, aspiring MBA professionals can embark on a journey that equips them with the necessary tools and knowledge to thrive in the business world. The ability to craft powerful business proposals will not only enhance their career prospects but also position them as effective communicators and leaders in their chosen fields.

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550+ Business Plan Examples to Launch Your Business

Need help writing your business plan? Explore over 550 industry-specific business plan examples for inspiration.

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Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the business plan samples in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your business plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how your business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section in our business plan examples covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section of your business plan to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this business plan section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your business plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your business plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed business plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remains stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your business plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own business plan but aren't sure where to start? Download our free business plan template that's been updated for 2024.

This simple, modern, investor-approved business plan sample is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at business plan examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a business plan sample.

Choose a business plan example from a similar type of company

You don't need to find an example of a business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the business plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a business plan sample that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example of a business plan word for word. It just won't be as helpful, since each business is unique. You want your business plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example of a business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your business plan regularly to use it as a business management tool

Keep in mind that businesses that use their business plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your business plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily we have a round-up of real-world pitch deck examples used by successful startups that you can review and reference as you build your pitch.

For more resources, check out our full Business Pitch Guide .

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MBA Capstone Project – How to Write, Types, Format, Examples and Resources

Terms like Capstone, dissertation, and thesis are often interchangeably used by people for referring to their master’s degree course project . All these terms perform similar actions but also maintain their individuality.

The Capstone project is a part of a master’s degree course in which students pursue independent research on a topic or a problem of their choice. While choosing the topic students to take into account their interest, competence level, professional experience, and exploration of future career options. Under the guidance of faculty mentors or supervisor students produce a substantial paper that displays a deep understanding of their topic.

Capstone project as a whole is both intellectual experience and a medium through which students of any degree course demonstrate their research, analytical, and writing skills.

• MBA Capstone Project

The MBA capstone project is usually the two-semester process. Students have to work independently on their chosen topic or problem. The students use their research skills to gather new information and use their reasoning skills to analyze their findings. MBA students’ capstone projects demonstrate their knowledge and understanding of theories and analysis techniques that are being taught during MBA coursework.

The foremost step of working on capstone is the ‘Capstone Proposal’. Students show their capstone proposal outlining the topic they want to research to the mentor. The chosen topic should address a real business problem with a practical solution. It should also navigate students’ intended career paths.

In order to complete the capstone project authentically and objectively. MBA students go for an internship to gain practical knowledge and experience. Students use their practice knowledge and personal experience giving a concrete shape to their capstone.

Students also use their management skills and apply their course’s different methodologies and techniques to the problem for creating an applicable solution that can be implemented for the eradication of that particular problem.

Researchers gather people’s perspectives regarding the topic of the capstone by conducting interviews and poll. They also record their progress in a project journal. Lastly, for grading students should submit their final draft of the capstone and present their research in front of the faculty panel.

How to Write MBA  Capstone Project?

Students use different topics and methodologies for the project work. But they have to follow the proper format of writing Capstone Project. Here are the components which are necessary for writing the Capstone project.

A title paper creates a strong impression and tells what the capstone project is about. It includes a strong and attractive title along with the purpose of conducting the study.

It provides a clear and concise summary of the capstone project, along with its scope, and purpose. It also includes the main area of research and the reason why this research is conducted.

Copyright page

It is an important component whose purpose is to protect your writing from cheating or misusing without your permission.

Introduction

This is the first part of your capstone project where writers have familiarized readers with topics. He also discussed the kind of techniques or methodologies is implemented to develop the project.

Research methods

The researchers talk in detail about the methods which have been used for conducting the research and collection of data. Interviews, questionnaires, data assessment, and surveys are some useful tools for collecting data.

Research findings

Here the result of the research is clearly displayed. It also states the facts and figures along with the reasoning behind the data received.

Limitations

Discuss the problem you have faced during the research work. Enlist all the limitations which restrict your research capabilities in any manner.

The conclusion provides the whole gist of your capstone research and analyzes your results. It also highlights the information that your capstone project research added to the field of study.

Bibliography

A bibliography or reference page is an essential component of a capstone project. It enlisted all sources in alphabetical order that contributed to your MBA capstone project.

Acknowledgments

The purpose of this page is to thank and mention all the people who have provided academic subsistence or provided information and support during research.

Effective Way of  Writing an MBA Capstone Project

In order to make your MBA capstone project writing an effective and efficient process, you have to draft it the given framework or guidelines. Here are some characteristics of writing an MBA capstone project which makes your work more presentable and attractive.

Originality:

The capstone project gives you a chance to show your creative and analytical skills. In order to maintain originality students should formulate their own perspective about the chosen problem and give a new direction to their research.

Independence:

In spite of having a mentor, who guides you in your research process, capstone projects give you ample opportunities to work independently. From choosing the topic to serving a conclusion students work on their own and demonstrate their knowledge and understanding of their MBA coursework practically.

Appropriate Scope:

The Capstone project takes 10 weeks to two semesters depending on the different universities’ program schedules. It’s an extensive research study to conduct. Students should choose the area for research that has the appropriate scope and career relevance to them. Students also try to make it more realistic by highlighting elements that directly touch our lives.

Orderly & Objective Process of Inquiry:

The MBA capstone project research should be carried out in a well organized and unbiased way. While conducting inquiry students demonstrate their abilities like critical thinking, identifying and selecting information, using data and evidence in the right manner. It also enhances questioning and reasoning power. It also solves problems by using a specific set of tools to derive an objective result.

Intellectual Stretch:

Working on an MBA capstone project stretches the intellectual horizons of the students. Capstone research allows them to explore the area of study and go beyond their potentials to derive a realistic conclusion.

Different types of MBA Capstone Project and Example Topics:

MBA students can work on one of four types of Capstone Project:

Research Dissertation:

This is solely a theoretical MBA capstone project. In this kind of project where students review the literature of business and administration. Highlight theories and concepts and attempt to conduct research that generates new data. It encourages the formulation of new theories addressing the gaps in the present problems in the business literature.

Here are some Research Dissertation’s ideas for your MBA Capstone Project:

· Basic principles of crisis management and business continuity.

· Development of a strategic, financial, and information system for an existing small business.

· An investigation of marketing methods.

· Diagnostic tool in small businesses.

· Improving continual learning at an executive level.

Business Consultancy Project:

In this type of capstone project, students address specific business problems and locate solutions to the client companies.

Projects are sourced from a good range of Multinationals to smaller not-for-profit organizations’ information. This kind of project provides a great experience and value-added outcomes in the business consultancy field.

Here are some Business Consultancy ideas for your MBA Capstone Project:

· How marketing strategies change to avoid offending and harming people.

· Globalization and integration in e-business.

· Study evaluating the feasibility of establishing an international consultancy.

· Measuring customer perception effectively.

· Public relations on corporate firms.

Business Plan:

In this type of MBA capstone project, students prepare a full-fledged plan for a research venture. It incorporates cost, investment, and expected returns of the business. It also reviews the literature of business for creating a link between the course knowledge and practical understanding.

Here are some Business Plan ideas for your MBA Capstone Project:

· Business plan for a new start-up venture, or product.

· How to create an efficient franchising system.

· Business plan to guide the development & implementation of a new strategic business unit.

· Old shopping malls maintaining competition with new ones.

· Reorganizing factory flow in a small manufacturing operation.

This type of capstone project is meant for analyzing problems of business from its core. These researches reached the conclusion that displays present conditions and future expectations regarding the problem.

Here are some Business and Management Case study related ideas for your MBA Capstone Project:

· Research on when consumers prefer to pay with credit cards.

· How cultural differences between people affect management processes.

· Feasibility and market analysis for a web-based cell phone application.

· Outsourcing of business processes: a review of effectiveness and real costs.

· Key challenges in multinational management and how to approach them.

Online MBA Courses and Capstone Project

Following is the list of some universities which offer online MBA programs and excellent capstone project support. These universities provide you a chance to work under expert professionals. These universities offer opportunities for students to acquire business knowledge and skills at their doorsteps. And also allow students to demonstrate their practical understanding of coursework by applying it in their MBA Capstone project.

· Tepper School of Business, Carnegie Mellon University

· Temple University

· Herzing University

· DeVry University

· University of Virginia, School of continuing and professional studies

Order Capstone project

These are some platforms where you can order your MBA capstone project online. If you don’t have enough time to write your Capstone project or to conduct research authentically. Then these websites will rescue you and provide you with professionals as well as a well-structured capstone project.

• CapstoneProject.net

Capstone Project provides an opportunity for MBA students to develop the ability to identify, research, analyze, and propose a solution to a real problem in the business or administration world. This type of project not only shows students deep knowledge and understanding of the topic but also added valuable weightage to your MBA degree as well as your resume.

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Independent Projects allow second-year HBS students to partner with an organization on a real-time challenge of strategic importance. Students are advised by a faculty member and receive academic credit for their final deliverable(s). Organizations benefit from the work performed, as well as from the opportunity to engage with students who might be a fit for your organization.

Independent Projects may be conducted by a student working independently or in teams that ideally range from three to five students. Each team or individual is expected to conduct research in the field, carry out thoughtful analysis, prepare a report, and make a final presentation—supported by concrete findings and recommendations—to the advising faculty and, if appropriate, the sponsoring organization. Current students can find details on registering and HBS policies on field-based learning (login required).

Not all proposed projects will materialize. Students will respond directly to the organization if they are interested in discussing the opportunity. A team will then find a faculty advisor, confirm participation directly with the organization, and register for credit. If you wish to proactively promote an independent project to relevant students, you may forward the project description to a relevant student club in addition to posting it below.

Creating a Successful Project

A student team and faculty advisor will create a “learning contract” ahead of time that outlines fieldwork requirements, frequency of team meetings, and parameters for evaluation. Sponsoring organizations will want to discuss the timing and scope of the project, and have a clear understanding of the final deliverable.  The sponsoring organization and the student team should develop a work plan ahead of time that outlines the expectations for time spent on-site. Please keep in mind that students are not allowed to miss classes in order to travel for projects.

Each  sponsoring organization will need to designate a senior manager to serve as the student team’s liaison. This person is expected to provide access to managers and information relevant to the project and should maintain a close connection with the team throughout the process.

A budget and method for reimbursement for appropriate project expenses should be agreed to by the organizations and the student team before the project is underway. While students are not compensated for independent projects, sponsoring organizations may reimburse students for some incidental expenditures such as travel or other out-of-pocket expenses. Students are expected to maintain the highest ethical standards. If you are concerned about issues of confidentiality, you may want to ask your student team to sign a non-disclosure statement prepared by Harvard Business School. Any potential conflicts of interest between the student and the organization must be fully disclosed to management before the project begins. If students will be conducting research in the field on your organization’s behalf, they are required to disclose to any third party from whom they may solicit information that the research they are conducting is for the benefit of the organization, even if they don’t identify the organization by name. The faculty supervisor must keep a copy of the final written report on file for one year, but any confidential information included in the study will be limited to “instructor use only” and held in the strictest confidence.

Past successful projects include:

• Creating the strategic plan for a new department, including product roadmap, architecture, budget, staffing, product pricing, and additional resources
• Assisting in building a business case and competitive analysis for an expanded role in the multibillion-dollar Bank/Broker-dealer back-office segment
• Helping the CEO determine how to manage the business and political issues around the pricing and marketing of prescription drugs
• Analyzing the appropriateness of an organization’s current price positioning for the North American market, conducting a contribution/break-even analysis of its product lines, and presenting strategic recommendations
• Working with a nonprofit organization that focuses on expanding access to financial services for low-income families, in exploring and suggesting a strategy for interactive media as a tool for educating clients

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How to Write the Perfect Business Plan

Created by Henry Steele

By Henry Steele - January 8, 2018

Are you planning to start a business or do you already own one ?

Sponsored School(s)

If the answer is yes, then you need a business plan .

This seems like an extremely daunting task, but if you understand your business, it won’t be hard at all. It’s simply a matter of organizing the information in a clear, concise manner.

The following article discusses how to write the perfect business plan, including the types of business plans most commonly used, top 10 do’s and don’ts, what goes into a business plan, the structure of your business, marketing and sales, your organizational and operational plan and much more.

What is a Business Plan?

To help you write the perfect business plan, we’ll provide you with an exact outline of everything you’ll need to include, so even if you think you’re too young, you’ll have no problem starting out.

The reason many business owners first decide to put together a business plan is that they simply have to. If you want to apply for a business loan, attract investors, or obtain any necessary licensing, business plans are a prerequisite.

Even if you don’t need financing or licensing, however, it’s still a good idea to have a well-thought-out business plan. If you need to hire any key employees, a strong business plan will help attract strong talent. Whenever you need to deal with professionals, such as a consultant or an accountant, your business plan gives them invaluable insight.

Finally, it’s a good idea to put a business plan together for your own sake . As you put the business plan together, you’ll have the chance to really conceptualize and evaluate your strategy. You’ll build proof that your idea makes both financial and logistic sense. Once you start working to get your business off of the ground, a strong business plan guides and helps you stay on-track.

Types of Business Plans

Business plans come in all shapes and sizes, but you can generally whittle them down to three key versions.

Shortened Business Plan

This is an easily digestible, much shorter version of your normal business plan. Typically, it will be between three and five pages. You should include your executive summary, financials, and any information pertinent to the person/s to whom you are presenting the plan. A shortened business plan is usually made with a specific purpose or recipient in mind, so it will be easy to figure out exactly what is and isn’t important enough to make the cut.

In-depth Business Plan

Your standard business plan, and the one we will be teaching you to write . Again, these come in handy when seeking to fund your business, attract employees or work with professionals, or simply to act as a guide.

Operational Business Plan

Unlike the other two business plans we have discussed, an operational business plan is meant for internal use only. This will not be distributed to anybody except for employees or professionals working on your company’s behalf. An operational business plan focuses on the company’s overarching goals, mission, and vision so that all department stay aligned. Your Marketing and Sales, Operational Plan, and Financial sections will be key here.

What Language Should I Use?

Top 10 Do’s and Don’ts

Before we dive into our business plan outline and describe each section, let’s go over some general do’s and don’ts you’ll want to keep in mind as you write your business plan:

Do: Provide Examples

Don’t: Overload the Reader

An in-depth business plan will contain lots of useful information and will likely end up being much more than ten pages. Because it’s so long by nature, you need to make sure to only include the most useful information in each section. Format everything carefully and correctly. Don’t use language that confuses or intimidates readers outside of your industry. The easier it is for the reader to absorb everything you’re presenting them, the more effective your business plan is.

Do: Proper Research

Don’t: Leave Any Stone Uncovered

Somebody who reads your business plan shouldn’t have any major questions left unanswered. Include complete information about what you are aiming to do, how you are going to do it, how much money is needed, etc. Use our full outline below to ensure everything is covered.

Do: Be Honest

Don’t: Hustle Just to ‘Get it Done’

Writing a business plan isn’t a task you’re completing and checking off your to-do list. Everything must be accurate, thoughtful, and well-articulated. Keep in mind: this will guide you as you operate your business and is the key to obtaining financing and/or pitching your business.

Do: Make it a Living Document

Don’t: Focus Solely on Your Product

You might think your business revolves around your particular product/s or service/s, but there’s so much more to it than that. Your business plan talks about how the actual business is run, so you might want to leave the technical specifications and granular details for another time.

Do: Show Your Passion

In the end, your business plan and your business are about you. While it’s important to maintain a professional tone, don’t be afraid to let your enthusiasm about your business seep through every page.

Don’t: Write Alone

How to Write a Business Plan

• Keep it concise.
• Know your audience.
• Perfect your executive summary.
• Focus and refine constantly.
• Gather and check all of your data.
• Be confident, but don’t go overboard.
• Be as clear and in-depth as possible.
• Enhance with graphics.
• Share and gather feedback from trusted advisors.

What Goes into a Business Plan?

When writing your business plan, you will need to put in a lot of time and research. Luckily, we’re here to walk you through all of that. A winning business plan contains the below sections, and you can use our sidebar to navigate to each of these:

• Introduction

Executive Summary

• Information About Your Business
• Industry Analysis

Marketing and Sales

• Operational Plan

Your Business Plan Introduction

Cover Letter

A cover letter is essential whenever you are presenting the business plan to somebody for a specific reason and should be tailored to each individual. Like any other letter, it should include names, dates, and a cordial greeting. In the first paragraph, explain exactly why you are presenting the business plan to the recipient. Take one or two paragraphs to discuss your business (an even more condensed executive summary, as we will cover in the next section). Finally, let the reader know you appreciate their consideration and would be happy to address any questions or concerns. Include any necessary contact information below your name and signature.

Your title page should be clean and simple. Here’s what to include in it:

• The title of the document (i.e. Business Plan, Business Proposal, Summary Business Plan).
• The name of your company.
• A sub-heading, if necessary (i.e. ‘Presented to ABC Investing Company’).
• Who the business plan was prepared by.
• The name of any other owners or key partners.
• Basic contact information.

Table of Contents

A table of contents is essential to make your business plan transparent and easy to navigate. It is unlikely that a serious potential partner or investor will read through your plan once and toss it aside, so you want to make it easy for them to return and pick up where they left off or revisit any key bits of information. If you are providing a digital copy, include clickable links to each section for the reader’s benefit.

The executive summary is exactly what it sounds like – a brief summary that describes the essence of what your business is and what it aims to do. Here’s how to write a winning executive summary:

• Begin with a single sentence that sums your business up. This is otherwise known as your value proposition.
• Describe what niche or problem your business fills or solves.
• Explain exactly how your business solves this problem in a way that the rest of the competition does not or cannot.
• A very brief (one or two sentences) summary of any other information from the following sections that would be critical to your business’ success.

Your Business / Company

Structure of Your Business

First and foremost, you’ll need to discuss the legal structure of your business:

• Sole-proprietorship: simple to set-up, but the owner is fully liable for any debts or obligations.
• Partnership: a general partnership is also simple to set-up, but all partners would be liable. Limited partnerships, or LPs, are a bit more complicated.
• Corporation: a corporation is owned by stockholders, so it is unlikely you will either want or need to structure as one. There are two types of corporations, which vary in terms of shareholder limitations and tax liabilities: S corporations and C corporations.
• Limited liability corporation (LLC): an LLC is generally the best of both worlds for small businesses. The owner’s’ liability is limited, and taxation is that of a partnership, which provides better flexibility over a corporation.

Once the legal structure is determined, you’ll need to break down the ownership of the business. Are you the sole owner? Do you have business partners? Has anybody purchased a share of the business in exchange for funding? Provide a brief introduction to any key executives or owners, outlining what strengths they have and how they will impact the business.

Finally, include a brief history (if any) of your business, and any pertinent location details.

Business Vision, Mission, and Values

This is one of the most important sections of your business plan. Here, you need to impart your passion for the business and really describe what you’re trying to achieve.

Business Vision

Your vision statement is all about the company’s goals. It serves as a template for exactly what you’re trying to achieve, both short-term and long-term. Don’t hold back when it comes to your vision: if your goal is to eventually dominate the Northeastern coffee shop scene, say that. A vision statement is your chance to think big.

Where a vision statement thinks big, a mission statement is more practical. Your mission statement should discuss your company’s purpose. Why does it even exist in the first place? This mission statement will act to provide organizational direction and help you achieve your vision.

The values are all about how you plan to operate your business in relation to the stakeholders. This includes investors, customers, and members of the local community. How do you plan to treat them? What are you doing to make their lives and the world they live in better?

Analyzing the Industry

Market Size

Here, you’ll describe exactly how large the market is. You should be able to find national figures with relatively little research. If you’re not serving a national or international market, discuss how large the population you plan to serve is. Extrapolating from the national information, how big do you expect your actual market size to be?

In addition, you should discuss any important trends. Is your market growing or retracting? If your market is growing, discuss how you project to fit into that growth and seize your market share. If your market is shrinking, discuss why you think entering the marketplace is worthwhile, and whether or not you project growth in the future.

Industry Focus and Trends

First, you’ll want to talk about the industry in general. This includes looping back to the market size and discussing whether it is growing, stagnant, or shrinking. Are there any overarching trends or cycles that will affect your business?

This is also a good opportunity to discuss pricing. What type of money does your average customer spend in your industry? What price point are you aiming for, and why is that a good strategy? If you aren’t competing on price, what reasons do you have to believe that somebody will be willing to spend more on your business?

Below, we will discuss two valuable business models you can and should use to discuss your industry further.

PEST Analysis

• Political: what impact could the government have on your business. Is there any pending legislation that could change how you operate? Would tax changes or tariffs cause a financial strain?
• Economic: would an economic downturn cause sales to tumble, or is your business relatively immune to economic factors? Furthermore, what do current economic trends (inflation, consumer demand, etc.) say about your short-term potential?
• Social: are there any relevant social or cultural trends that are shaping the industry? Is there a distinct seasonality to your business? Consider, for example, the impact of the Christmas season to retailers in the United States.
• Technological: how has technology shaped your industry over the past decade? Take a look at the future and make an educated guess on where the industry is headed, and how you’ll fit into that future.

Sometimes PEST is lengthened to PESTLE to include any legal or environmental factors as well. If you believe either will have a significant impact on your business, make sure to include it as well.

Porter’s 5 Forces Analysis

• Competition: we will go into this in more detail next, but for this model you should discuss how much competition there is, and how profitable they might be.
• Threat of new entrants: how easy is it for somebody to enter your industry? For a casino, it would be quite difficult (extensive significant licensing and upfront costs), but for a food truck, it would be quite minimal. The easier it is to enter your industry, the greater the threat is of somebody else entering and stealing your market share.
• Power of suppliers : if your industry has a low number of suppliers or suppliers that are dominated by much larger companies, you will have a problem sourcing on-budget and on-time. If you aren’t reliant on very specific suppliers, however, or if there is competition among suppliers, you can find yourself in an advantageous position.
• Power of customers: specifically, do your customers have the ability to drive prices down? If you expect to have a large number of small customers, your price will remain relatively stable. However, if you plan on having a small number of very important customers, they maintain the power to dramatically impact your pricing and profitability.
• Threat of substitutes: how likely is it that somebody will forego your offering for a comparable substitute. If you’re a restaurant, for example, Amazon’s grocery delivery business would be a substitute, since people may decide to stay home and cook for themselves.

Competition

It’s just as important to discuss how your competition is navigating the industry you plan on dominating. With a strong idea of where your competition is positioned and the strategic decisions they are making you will be able to determine where your own business fits in.

To begin, discuss what your competition looks like. Are there many small businesses vying for the same customers or are you competing against a couple of whales? List your most important competitors and summarize them. Discuss their location, products, pricing, market share, and any important strategic decisions they have made. Use this information to create a list of their strengths and weaknesses.

After discussing the competition, it’s time to think about where you fit among them. SWOT Analysis is the perfect model to do just that.

SWOT Analysis

Here is what a complete SWOT Analysis looks like:

• Strengths:  Exactly as it sounds. What do you do best? What do you do that the competition absolutely cannot?
• Weaknesses:  Be honest. Are there any resources you lack? Any skillsets that are missing? What isn’t as efficient as it could be?
• Opportunities:  Improving any of your weaknesses is a major opportunity. In addition to that, consider internal or external factors that might change and present a new business opportunity. Finally, are there any complementary products or services that you could consider offering to your customers?
• Threats:  What potential is there for your business to be damaged? Are there any industry or economic trends? Could your competition change strategies and harm you? Do any obstacles to success stand in your way?

Once you have completed the SWOT analysis, wrap this section up by talking about your own competitive strategy. Given your industry, the competition, and your own SWOT analysis, what decisions are you making to position the company to succeed?

Readers of your business plan definitely need to know how you’ll be marketing and selling your product or service.There are going to be three key elements of your marketing plan.

Customer Segmentation

• Demographic information – age, gender.
• Psychographic profile – what do they care about? What motivates them? What do they value? Where do they get their information?
• Socioeconomic profile – income, lifestyle preference.

Describe your target audience in great detail. The more you know about your customer, the easier it will be to market to them.

Advertising and Promotion Plan

After building a strong customer profile of your target audience, you should know what your customer cares about. Think about how your business fits into that, and strategize how you’re going to market to them. Use their demographic and behavioral information to determine the most appropriate channels to focus on.

Your brand should seep into all aspects of your business – the website, advertisements, and even the tone of communications with customers. Whatever strategies you have for these elements, make sure to lay them out.

Finally, include your company logo and slogan, if they already exist. If not, you should begin to think about them and use the rest of this section as a guide.

Sales Distribution Plan

How exactly do you plan on getting your goods or services into somebody’s hands? Do you plan on hiring a sales staff or will you handle it all yourself initially? Do you plan on doing inbound or outbound sales? What does the sales process look at each step of the marketing funnel?

You’ll also need to think about and discuss pricing. Discuss your pricing strategy and why it’s a good value for your customers. If you are going low or moderately priced, discuss how you can stay profitable and remain differentiated from the competition. If you are a luxury brand, discuss why somebody will be willing to pay more for your business than the competition.

Lastly, consider distribution. Are you going to allow customers to purchase directly from you? Will they have to go through distributors? Do you have any retail partnerships to leverage? These are important decisions that have a profound impact on a business.

Organizational and Operational Plan

Production Process

Here are some ideas of what you’ll need to outline:

• Raw materials – how much do they cost? Do prices fluctuate? Is supply limited in quantity or how quickly it can be obtained in a pinch?
• What machines, technologies, etc., do you use for production? What costs are involved in these? Are you renting or do you own them?
• What is your estimated daily output?
• How easy is it to scale up or down as necessary? How does this impact the cost per unit?
• Which methods of quality control do you employ, both pre- and post-production?

If you’re a service business, you might not have any physical inventory, but your employees should be considered as your supply. After all, without them, you won’t be able to provide your services to your customers. What strategies do you have to recruit and retain the best talent possible? Can you scale quickly through recruiting and training, overtime, or an increase in part-time help?

You should also look back at your sales distribution plan and consider the logistics of shipping any physical products. How often will orders be fulfilled? Do you have the ability to rush orders if necessary? How will returns or incorrect shipments be handled in a way that keeps everybody happy?

Here are the components you must include in your business plan’s financial information:

Forecasted Sales

Use all of the marketing data you’ve put together to determine what a reasonable sales forecast looks like. Project your sales for a period of two or three years, going one month at a time. Include seasonality whenever applicable. As you forecast sales, include exactly how much revenue you expect to earn from those sales, and the total direct cost of those sales. You’ll be able to use these figures to determine revenue and gross margin, which you should use to compare to industry and competitive standards.

Projected Expenses

Fixed costs are going to stay the same whether you sell one widget or twenty. For example, rent, electricity, insurance, marketing costs, and payroll (with the exception of commission and bonuses), will mostly stay the same no matter what sales look like.

Variable costs, on the other hand, will vary by each unit sold. This includes the cost of materials, shipping, coupons, taxes, etc. Most of this should already be covered in your forecasted sales report, but make sure that nothing is overlooked.

Make sure to consider that as you scale, some fixed costs may become variable. As sales increase, you may have to hire more employees, or move into a bigger office. Keep this in mind by always referring back to your forecasted sales and estimating your business needs as best you can.

Balance Sheet

Everything comes together on your balance sheet. This includes your projected sales and expenses, but also deals with assets and liabilities.For example, if you take out a loan, you’ll need to include the capital in your assets and the repayments, including interest, in your liabilities. Non-monetary assets, such as the property and machinery must also be included.

You can find a sample balance sheet here .

Cash Flow Statement

Month by month, you’ll track exactly how much cash you expect to leave your hands and how much will come in. Keep in mind that not all sales are paid fully right away. Consider how many sales will be paid in full at the time of sale, how many will be paid in 30 days, 60 days, or go completely delinquent.

Once you have your cash flow statement completed, run some quick analysis. Compare your projected expenses each month to the projected cash coming in each month. For any months that project to have a negative cash flow, ensure you have enough money on hand to cover the difference.

You may find two examples of completed cash flow statements here and here .

Customer Lifetime Value

Customer Lifetime Value is an estimate of exactly how much each customer you acquire will be worth total. A simple way to calculate this is by determining how many purchases a customer makes before churning, and multiplying it by the average amount of their purchase. In other words, how many purchases will they make before moving on from your business, and how much will those purchases be worth?

Let’s take a look at a real-world example. Let’s assume you’re running an oil change business, and you know your average customer gets three oil changes per year. With premium options and add-ons, your average sale is $38.50. Each customer spends an average of three years with you before churning (perhaps they have moved away or found another service they prefer).

In this example, your expected CLV would be $346.50. You know each average customer will make 3 purchases per year, for 3 years, at $38.50 each. 3 x 3 x $38.50 = $346.50, which is your CLV.

Why is CLV so important? Let’s take a look at unit economics.

Unit Economics

The formula for cost of acquisition is simple. Divide your total marketing spend by the number of customers you have acquired through all marketing channels. If you spend $25,000 across all marketing channels and acquire 1,000 customers, your average cost per acquisition is $25.00.

Tracking your marketing expenses isn’t the tricky part. Attributing each user to a specific campaign, however, can be. If somebody walks into your store after seeing a TV ad, for example, it can be hard to properly attribute them. Digital campaigns are a bit easier, as there are typically tracking links that make everything easy to calculate. You’ll have to do your due diligence and make your best-educated guesses here, using industry standards whenever necessary and possible.

You should also take the time to break out your unit economics into each marketing channel. This allows you to track which channels are performing well and which ones aren’t. If Facebook is attracting lots of customers but you’re spending so much that your cost of acquisition is higher than expected CLV, you might actually need to stop spending money there.

It’s important to be very clear about exactly how your business has been funded so far. This includes what you have received through investments, series rounds, or personal loans. You will also need to mention any personal funds that you have put into the business, and how much you have saved that you are willing to put into it in the future.

Once you have discussed the funding your business has received, it is appropriate to lay out exactly how much you’ll need. Make sure to also discuss exactly what any loans or investments will be used for and how that spending will be tracked.

Business Plan Resources

Business plan samples.

To reinforce everything we’ve discussed above, let’s take a look at some sample business plans that have already been put together for your review. We’ll discuss some key takeaways from each plan, helping you consider how your business is unique and what you’ll need to emphasize.

Coffee Shop Business Plan

A coffee shop is a nice, simple business to start our samples with. A coffee shop requires a small storefront, and the location is critical. Most people will gladly stop in for a nice cup of coffee but are unlikely to drive miles out of their way for one. Notice that because of this, the sales forecast is relatively stagnant, even after several years.

Click here for the sample business plan.

Restaurant Business Plan

A restaurant business plan will be similar to a coffee shop, but is a little more involved. Start-up costs are higher as it requires a larger storefront and a larger variety of equipment. Variable costs are higher as a quality meal costs much more than a cup of coffee. The sales forecast shows more growth, as people are more willing to travel for a good meal than they are a simple cup of coffee.

Food Truck Business Plan

Let’s consider a third food-based business to really drive home how businesses that appear similar will have important differences. Food trucks have a much different fixed cost structure than a coffee shop or restaurant, as they don’t have a physical location. Seasonality and location will have a huge impact on salespeople won’t want to stand outside for a burrito when it’s cold and snowy outside. With a much smaller staff, a food truck is also more likely to be open for lunch only, or closed a couple days per week.

Startup Business Plan

It’s good to take a look at a general startup business plan to get an idea of how to estimate costs, sales, etc. This sample plan is a take-out pizza joint. Notice that trends are important, as the business plan notes their market is a growing area and they are aiming to fill a niche for low to middle-income families, which comprise the majority of residents in their service area. They use a mixture of studies and geographic data to make conservative estimates, giving potential investors confidence that the business can be profitable if the strategies are successfully executed.

Photography Business Plan

A photography business is a great example of a company that is minimal to the extreme. Mostly, you will be relying on your own skills and experience. Minus initial equipment and the cost of your own time, expenses are minimal. Still, you see that it’s important to have a strong plan in place so that you understand how to position your services and who exactly you’re aiming to serve.

Business Plan Tools

Here are a variety of tools that make both writing a business plan and getting your business off the ground much easier:

If you want to quickly build your idea into a business plan to validate its value or just to get started, LivePlan is perfect. The business planning process is made simple, as you simply need to answer questions and are given plenty of examples, videos, and tutorials along the way. You can even use LivePlan to collaborate with partners or investors, testing ideas on the fly and seeing its impact on your business’ health.

Click here to take a look at LivePlan.

Rocket Lawyer

When you’re starting a business, it’s extremely likely you’ll need quick legal help. You might need advice on licensing, permits, or zoning. Or perhaps you want to discuss how to structure your business as an LLC. Rocket Lawyer can help. You’ll have access to their services for a monthly fee that’s less than a cup of coffee each day. There’s an even option to help incorporate your business by filling out a couple of quick forms.

Click here to take a look at Rocket Lawyer.

Like LivePlan, StratPad offers a cloud-based chance to build your business plan and strategy on the fly. StratPad offers a demo for their services and if you’re looking for funding will even match you up automatically with a financial institution that makes sense for your business. Our suggestion is to take a look at both LivePlan and StratPad and select the one that you like best.

Click here to take a look at StratPad.

If you’re looking for a simple way to create a professional business plan without all the bells and whistles, BizPlan is perfect for you. You’ll be able to create a stylish, professional business plan using intuitive drag-and-drop templates. Financials are easy to create using a user-friendly dashboard.

Click here to take a look at BizPlan.

A typo can derail your business plan and make you look sloppy and unprepared, no matter how much effort you put into it. Grammarly is a world-class spell checker that also checks for many of the most common grammatical error for free. There’s even a browser-based version that you can use no matter where you are. For a fee, you can subscribe to Grammarly Premium, which provides an even more granular check.

Click here to take a look at Grammarly.

Business Plan Templates

Now that we have an idea of everything you need to include in your business plan and which tools you’ll need to get started, it’s time to get started. Here are some websites with sample business plan templates you may use to make writing the perfect business plan a bit easier:

• Score.org has a variety of business plan and financial statement templates, including ones for both start-ups and established businesses.
• Microsoft Office’s website has many valuable business plan templates, including a checklist and PowerPoint Presentation templates for pitching your business plan.
• The S. Small Business Administration allows you to create a business plan with a free account that you can download and distribute as a PDF.
• Santa Clara University provides a 15-section business plan that can be downloaded one section at a time or all at once.
• Law Depot offers a business plan template tailored for you. Simply answer some quick questions and your template is instantly ready to download.

How to Write a Business Plan Conclusion

In the end, a business plan is a highly unique and personalized document. A business plan that is right for your business won’t be right for any other business in the world. By closely following the outline and strategies above, however, you’ll have a great base to begin crafting your own perfect business plan.

Bibliography:

• Berry, T. 15 Reasons You Need a Business Plan. Entrepreneur. Retrieved from https://www.entrepreneur.com/article/83818.
• CBM Group. What Is The Right Tone And Writing Style For A Business Plan? Retrieved from http://www.cbmgroup.co.uk/blog/business-plan-writing/what-is-the-right-tone-and-writing-style-for-a-business-plan.
• Discover Business. How to Write a Business Plan. Retrieved from https://www.discoverbusiness.us/business-plans/.
• Fontinelle, A.How To Write A Business Plan. Investopedia. Retrieved from http://www.investopedia.com/university/business-plan/.
• Franklin, B. The Three General Types of Business Plans. Business Power Tools. Retrieved from http://www.businesspowertools.com/2016/06/management-2/the-three-general-types-of-business-plans/.
• Gregory, A. Comprehensive Business Plan Outline for Small Business. The Balance. Retrieved from https://www.thebalance.com/a-comprehensive-business-plan-outline-for-small-business-2951557.
• Gregory, A. How to Conduct a SWOT Analysis for Your Small Business. The Balance. Retrieved from https://www.thebalance.com/swot-analysis-for-small-business-2951706.
• Hazlett, M. Basics of Unit Economics. Medium. Retrieved from https://medium.com/@markhazlett/basic-of-unit-economics-79f1d6cae085.
• Investopedia. Porter’s 5 Forces. Retrieved from http://www.investopedia.com/terms/p/porter.asp.
• Johnson, J. How to Write a Cover Letter for a Business Plan. Small Business Chronicle. Retrieved from http://smallbusiness.chron.com/write-cover-letter-business-plan-43209.html.
• Katz, A. Determining the Best Legal Structure for Your Business. Entrepreneur. Retrieved from https://www.entrepreneur.com/article/236450.
• Kolowich, A. How to Write a Business Plan: A Bookmarkable Guide (With Examples). HubSpot. Retrieved from https://blog.hubspot.com/marketing/how-to-write-a-business-plan.
• Lavinsky, D. Marketing Plan Template: Exactly What To Include. Forbes. Retrieved from https://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/#1ddaeeb43503.
• My Own Business Institute. Session 2: The Business Plan. Retrieved from https://www.scu.edu/mobi/business-courses/starting-a-business/session-2-the-business-plan/.
• Parsons, N. How to Write a Business Plan [Updated for 2017]. Bplans. Retrieved from http://articles.bplans.com/how-to-write-a-business-plan/.
• PESTLE Analysis. What is PESTLE Analysis? A Tool for Business Analysis. Retrieved from http://pestleanalysis.com/what-is-pestle-analysis/,
• Robbins, S. Why You Must Have a Business Plan. Entrepreneur. Retrieved from https://www.entrepreneur.com/article/74194.
• Ronick, D. 10 Business Plan Dos and Don’ts. Inc. Retrieved from https://www.inc.com/articles/201104/business-plan-dos-and-donts.html.
• Ronick, D. 10 Things A Business Pitch Absolutely Does (And Does Not) Need. Business Insider. Retrieved from http://www.businessinsider.com/10-survival-tactics-for-a-successful-business-plan-pitch-2011-4/.
• Shopify. The Ultimate Guide to Business Plans, Chapter 3: The Company. Retrieved from https://www.shopify.com/guides/businessplan/the-company.
• Wasserman, E. How to Write the Financial Section of a Business Plan. Inc. Retrieved from https://www.inc.com/guides/business-plan-financial-section.html

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Research Topics & Ideas: Business

50+ Management Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a business/management-related research topic , but aren’t sure where to start. Here, we’ll explore a variety of  research ideas and topic thought-starters for management-related research degrees (MBAs/DBAs, etc.). These research topics span management strategy, HR, finance, operations, international business and leadership.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the management domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Business Research Topics

• Business /management strategy
• Human resources (HR) and industrial psychology
• Finance and accounting
• Operations management
• International business
• Actual business dissertations & theses

Strategy-Related Research Topics

• An analysis of the impact of digital transformation on business strategy in consulting firms
• The role of innovation in transportation practices for creating a competitive advantage within the agricultural sector
• Exploring the effect of globalisation on strategic decision-making practices for multinational Fashion brands.
• An evaluation of corporate social responsibility in shaping business strategy, a case study of power utilities in Nigeria
• Analysing the relationship between corporate culture and business strategy in the new digital era, exploring the role of remote working.
• Assessing the impact of sustainability practices on business strategy and performance in the motor vehicle manufacturing industry
• An analysis of the effect of social media on strategic partnerships and alliances development in the insurance industry
• Exploring the role of data-driven decision-making in business strategy developments following supply-chain disruptions in the agricultural sector
• Developing a conceptual framework for assessing the influence of market orientation on business strategy and performance in the video game publishing industry
• A review of strategic cost management best practices in the healthcare sector of Indonesia
• Identification of key strategic considerations required for the effective implementation of Industry 4.0 to develop a circular economy
• Reviewing how Globalisation has affected business model innovation strategies in the education sector
• A comparison of merger and acquisition strategies’ effects on novel product development in the Pharmaceutical industry
• An analysis of market strategy performance during recessions, a retrospective review of the luxury goods market in the US
• Comparing the performance of digital stakeholder engagement strategies and their contribution towards meeting SDGs in the mining sector

Topics & Ideas: Human Resources (HR)

• Exploring the impact of digital employee engagement practices on organizational performance in SMEs
• The role of diversity and inclusion in the workplace
• An evaluation of remote employee training and development programs efficacy in the e-commerce sector
• Comparing the effect of flexible work arrangements on employee satisfaction and productivity across generational divides
• Assessing the relationship between gender-focused employee empowerment programs and job satisfaction in the UAE
• A review of the impact of technology and digitisation on human resource management practices in the construction industry
• An analysis of the role of human resource management in talent acquisition and retention in response to globalisation and crisis, a case study of the South African power utility
• The influence of leadership style on remote working employee motivation and performance in the education sector.
• A comparison of performance appraisal systems for managing employee performance in the luxury retail fashion industry
• An examination of the relationship between work-life balance and job satisfaction in blue-collar workplaces, A systematic review
• Exploring HR personnel’s experiences managing digital workplace bullying in multinational corporations
• Assessing the success of HR team integration following merger and acquisition on employee engagement and performance
• Exploring HR green practices and their effects on retention of millennial talent in the fintech industry
• Assessing the impact of human resources analytics in successfully navigating digital transformation within the healthcare sector
• Exploring the role of HR staff in the development and maintenance of ethical business practices in fintech SMEs
• An analysis of employee perceptions of current HRM practices in a fully remote IT workspace

Topics & Ideas: Finance & Accounting

• An analysis of the effect of employee financial literacy on decision-making in manufacturing start-ups in Ghana
• Assessing the impact of corporate green innovation on financial performance in listed companies in Estonia
• Assessing the effect of corporate governance on financial performance in the mining industry in Papua New Guinea
• An evaluation of financial risk management practices in the construction industry of Saudi Arabia
• Exploring the role of leadership financial literacy in the transition from start-up to scale-up in the retail e-commerce industry.
• A review of influential macroeconomic factors on the adoption of cryptocurrencies as legal tender
• An examination of the use of financial derivatives in risk management
• Exploring the impact of the cryptocurrency disruption on stock trading practices in the EU
• An analysis of the relationship between corporate social responsibility and financial performance in academic publishing houses
• A comparison of financial ratios performance in evaluating E-commerce startups in South Korea.
• An evaluation of the role of government policies in facilitating manufacturing companies’ successful transitioning from start-up to scale-ups in Denmark
• Assessing the financial value associated with industry 4.0 transitions in the Indian pharmaceutical industry
• Exploring the role of effective e-leadership on financial performance in the Nigerian fintech industry
• A review of digital disruptions in CRM practices and their associated financial impact on listed companies during the Covid-19 pandemic
• Exploring the importance of Sharia-based business practices on SME financial performance in multicultural countries

Ideas: Operations Management

• An assessment of the impact of blockchain technology on operations management practices in the transport industry of Estonia
• An evaluation of supply chain disruption management strategies and their impact on business performance in Lithuania
• Exploring the role of lean manufacturing in the automotive industry of Malaysia and its effects on improving operational efficiency
• A critical review of optimal operations management strategies in luxury goods manufacturing for ensuring supply chain resilience
• Exploring the role of globalization on Supply chain diversification, a pre/post analysis of the COVID-19 pandemic
• An analysis of the relationship between quality management and customer satisfaction in subscription-based business models
• Assessing the cost of sustainable sourcing practices on operations management and supply chain resilience in the Cocao industry.
• An examination of the adoption of behavioural predictive analytics in operations management practices, a case study of the
• Italian automotive industry
• Exploring the effect of operational complexity on business performance following digital transformation
• An evaluation of barriers to the implementation of agile methods in project management within governmental institutions
• Assessing how the relationship between operational processes and business strategy change as companies transition from start-ups to scale-ups
• Exploring the relationship between operational management and innovative business models, lessons from the fintech industry
• A review of best practices for operations management facilitating the transition towards a circular economy in the fast food industry
• Exploring the viability of lean manufacturing practices in Vietnam’s plastics industry
• Assessing engagement in cybersecurity considerations associated with operations management practices in industry 4.0 manufacturing

Topics & Ideas: International Business

• The impact of cultural differences in communication on international business relationships
• An evaluation of the role of government import and export policies in shaping international business practices
• The effect of global shipping conditions on international business strategies
• An analysis of the challenges of managing multinational corporations: branch management
• The influence of social media marketing on international business operations
• The role of international trade agreements on business activities in developing countries
• An examination of the impact of currency fluctuations on international business and cost competitiveness
• The relationship between international business and sustainable development: perspectives and benefits
• An evaluation of the challenges and opportunities of doing business in emerging markets such as the renewable energy industry
• An analysis of the role of internationalisation via strategic alliances in international business
• The impact of cross-cultural management on international business performance
• The effect of political instability on international business operations: A case study of Russia
• An analysis of the role of intellectual property rights in an international technology company’s business strategies
• The relationship between corporate social responsibility and international business strategy: a comparative study of different industries
• The impact of technology on international business in the fashion industry

Topics & Ideas: Leadership

• A comparative study of the impact of different leadership styles on organizational performance
• An evaluation of transformational leadership in today’s non-profit organizations
• The role of emotional intelligence in effective leadership and productivity
• An analysis of the relationship between leadership style and employee motivation
• The influence of diversity and inclusion on leadership practices in South Africa
• The impact of Artificial Intelligence technology on leadership in the digital age
• An examination of the challenges of leadership in a rapidly changing business environment: examples from the finance industry
• The relationship between leadership and corporate culture and job satisfaction
• An evaluation of the role of transformational leadership in strategic decision-making
• The use of leadership development programs in enhancing leadership effectiveness in multinational organisations
• The impact of ethical leadership on organizational trust and reputation: an empirical study
• An analysis of the relationship between various leadership styles and employee well-being in healthcare organizations
• The role of leadership in promoting good work-life balance and job satisfaction in the age of remote work
• The influence of leadership on knowledge sharing and innovation in the technology industry
• An investigation of the impact of cultural intelligence on cross-cultural leadership effectiveness in global organizations

Business/Management Dissertation & Theses

While the ideas we’ve presented above are a decent starting point for finding a business-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various management-related degree programs (e.g., MBAs, DBAs, etc.) to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• Sustaining Microbreweries Beyond 5 Years (Yanez, 2022)
• Perceived Stakeholder and Stockholder Views: A Comparison Among Accounting Students, Non-Accounting Business Students And Non-Business Students (Shajan, 2020)
• Attitudes Toward Corporate Social Responsibility and the New Ecological Paradigm among Business Students in Southern California (Barullas, 2020)
• Entrepreneurial opportunity alertness in small business: a narrative research study exploring established small business founders’ experience with opportunity alertness in an evolving economic landscape in the Southeastern United States (Hughes, 2019)
• Work-Integrated Learning in Closing Skills Gap in Public Procurement: A Qualitative Phenomenological Study (Culver, 2021)
• Analyzing the Drivers and Barriers to Green Business Practices for Small and Medium Enterprises in Ohio (Purwandani, 2020)
• The Role of Executive Business Travel in a Virtual World (Gale, 2022)
• Outsourcing Security and International Corporate Responsibility: A Critical Analysis of Private Military Companies (PMCs) and Human Rights Violations (Hawkins, 2022)
• Lean-excellence business management for small and medium-sized manufacturing companies in Kurdistan region of Iraq (Mohammad, 2021)
• Science Data Sharing: Applying a Disruptive Technology Platform Business Model (Edwards, 2022)
• Impact of Hurricanes on Small Construction Business and Their Recovery (Sahu, 2022)

Looking at these titles, you can probably pick up that the research topics here are quite specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Topic Ideation

If you’d like hands-on help to speed up your topic ideation process and ensure that you develop a rock-solid research topic, check our our Topic Kickstarter service below.

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Great help. thanks

Hi, Your work is very educative, it has widened my knowledge. Thank you so much.

Thank you so much for helping me understand how to craft a research topic. I’m pursuing a PGDE. Thank you

Effect of Leadership, computerized accounting systems, risk management and monitoring on the quality of financial Reports among listed banks

May you assist on a possible PhD topic on analyzing economic behaviours within environmental, climate and energy domains, from a gender perspective. I seek to further investigate if/to which extent policies in these domains can be deemed economically unfair from a gender perspective, and whether the effectiveness of the policies can be increased while striving for inequalities not being perpetuated.

healthy work environment and employee diversity, technological innovations and their role in management practices, cultural difference affecting advertising, honesty as a company policy, an analysis of the relationships between quality management and customer satisfaction in subscription based business model,business corruption cases. That I was selected from the above topics.

Research topic accounting

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101+ Interesting General Management Project Topics For MBA Students

General Management encompasses the essential principles of overseeing organizations and achieving goals efficiently. 

For MBA students, understanding General Management is vital in comprehending the core aspects of business administration. 

It forms the backbone of their education, providing insights into strategic planning, decision-making, and organizational structures. 

Engaging in projects related to General Management offers practical application of theoretical knowledge, enhancing problem-solving skills and strategic thinking. 

In this blog, we will delve into various General Management project topics, providing MBA students with valuable resources to apply these concepts effectively in real-world scenarios.

Introduction to General Management Project

Table of Contents

General Management Projects are integral components of MBA education, offering students practical insights into business operations. 

These projects encompass a wide range of topics, from strategic planning to organizational behavior, providing students with opportunities to apply theoretical concepts in real-world scenarios. 

Engaging in General Management Projects enhances students’ problem-solving skills, strategic thinking abilities, and decision-making processes. 

Moreover, these projects offer a platform for students to explore innovative solutions to complex business challenges, preparing them for leadership roles in diverse industries.

Factors to Consider When Selecting a General Management Project Topic

Choosing a suitable management project topic is a critical decision that can significantly impact your academic or professional journey. Here are several essential factors to consider when making this choice:

1. Personal Interest

Choose a topic that aligns with your passion and career goals to maintain motivation throughout the project.

2. Relevance

Ensure the topic is relevant to current management practices and addresses contemporary business challenges.

3. Feasibility

Consider the availability of resources, data, and access to information needed to conduct thorough research.

Select a topic with the potential to make a meaningful contribution to the field of management and offer practical solutions to real-world problems.

Define the scope of the project clearly to ensure it is manageable within the given time frame and resources.

6. Faculty Expertise

Seek guidance from faculty members who have expertise in the chosen topic area to provide valuable insights and support throughout the project.

List of Best General Management Project Topics For MBA Students

Are you an MBA student struggling to find the perfect project topic? Here’s a curated list of some of the best general management project topics to inspire your research and help you stand out:

Strategic Management

• Analyzing Competitive Strategies in the Automotive Industry
• Developing a Strategic Plan for Market Expansion in Emerging Economies
• Evaluating Mergers and Acquisitions as Growth Strategies
• Strategic Leadership in Times of Crisis: Case Study Analysis
• Crafting Effective Business Models for Sustainable Competitive Advantage
• Assessing Strategic Alliances and Joint Ventures in Global Markets
• Implementing Change Management Strategies in Organizations
• Leveraging Technology for Strategic Advantage in the Digital Age
• Strategic Management of Human Resources for Organizational Success
• Evaluating Corporate Social Responsibility Initiatives for Strategic Alignment
• Strategic Decision-Making in Uncertain Environments: A Case Study Approach

Organizational Behavior

• Analyzing Leadership Styles and Their Impact on Employee Performance
• Managing Diversity and Inclusion in the Workplace
• Examining the Effects of Organizational Culture on Employee Motivation
• Conflict Resolution Strategies in Team Dynamics
• Understanding Organizational Citizenship Behavior and Its Implications
• Employee Engagement and Its Influence on Organizational Performance
• Exploring the Role of Emotional Intelligence in Leadership Effectiveness
• Assessing the Impact of Organizational Structure on Employee Satisfaction
• Work-Life Balance Initiatives: Effectiveness and Implementation Challenges
• Motivation Theories and Their Practical Application in Organizations
• Investigating the Link Between Job Satisfaction and Employee Turnover Rates

Operations Management

• Improving Supply Chain Efficiency through Lean Management Practices
• Optimizing Inventory Management to Reduce Costs and Improve Efficiency
• Implementing Total Quality Management (TQM) Principles in Manufacturing Processes
• Analyzing the Impact of Just-in-Time (JIT) Inventory Systems on Operations
• Capacity Planning and Resource Allocation Strategies in Service Industries
• Enhancing Service Quality through Service Level Agreements (SLAs)
• Sustainable Operations Management: Strategies for Environmental Responsibility
• Performance Measurement and Benchmarking in Operations Management
• Implementing Six Sigma Methodologies for Process Improvement
• Risk Management Strategies in Project Execution
• Analyzing the Adoption of Industry 4.0 Technologies in Operations Management

Marketing Management

• Developing an Integrated Marketing Communication Plan for a Product Launch
• Market Segmentation and Targeting Strategies for New Market Entry
• Analyzing Consumer Behavior Trends in the Digital Era
• Brand Management Strategies for Building Brand Equity
• Pricing Strategies in Competitive Markets: A Comparative Analysis
• Social Media Marketing: Harnessing the Power of Digital Platforms
• Customer Relationship Management (CRM) Strategies for Customer Retention
• Product Development and Innovation Strategies for Sustainable Growth
• Marketing Analytics: Leveraging Data for Informed Decision-Making
• International Marketing Strategies for Global Expansion
• Assessing the Effectiveness of Advertising Campaigns in Different Media Channels

Financial Management

• Evaluating Capital Budgeting Techniques for Investment Decision-Making
• Financial Risk Management Strategies in Uncertain Markets
• Analyzing the Impact of Financial Leverage on Firm Performance
• Assessing the Effectiveness of Corporate Governance Mechanisms
• Merger and Acquisition Valuation: Methods and Applications
• Cash Flow Management Strategies for Small Businesses
• Financial Performance Analysis of Listed Companies: A Comparative Study
• Managing Working Capital to Enhance Liquidity and Profitability
• Corporate Restructuring: Strategies for Turnaround and Revival
• Impact of Regulatory Changes on Financial Markets
• Sustainable Finance: Integrating Environmental and Social Factors into Financial Decision-Making

Human Resource Management

• Recruitment and Selection Strategies for Talent Acquisition
• Performance Appraisal Systems: Design and Implementation
• Employee Training and Development Programs: Assessing Effectiveness
• Managing Workplace Diversity: Challenges and Best Practices
• Employee Engagement Strategies for Retention and Productivity
• Compensation and Benefits Management: Strategies for Employee Satisfaction
• Succession Planning and Leadership Development Programs
• Workplace Health and Safety: Compliance and Risk Management
• Employee Wellness Programs: Impact on Workforce Productivity
• Managing Remote Teams: Strategies for Effective Collaboration
• Analyzing the Effects of Flexible Work Arrangements on Employee Performance

Entrepreneurship and Innovation

• Identifying and Evaluating Business Opportunities for Startups
• Entrepreneurial Finance: Funding Options for New Ventures
• Business Model Innovation: Creating Value in Dynamic Markets
• Intellectual Property Protection Strategies for Innovations
• Social Entrepreneurship: Creating Sustainable Impact
• Technology Commercialization: From Idea to Market
• Innovation Management: Nurturing a Culture of Creativity
• Scaling Up: Strategies for Growth and Expansion
• Failure Analysis: Learning from Entrepreneurial Mistakes
• Corporate Entrepreneurship: Fostering Innovation in Established Organizations
• E-commerce Strategies for Small Businesses: Opportunities and Challenges

International Business Management

• Entry Mode Strategies for International Market Expansion
• Cultural Intelligence and Cross-Cultural Management
• Global Supply Chain Management: Challenges and Opportunities
• Political Risk Analysis: Managing Uncertainty in International Markets
• International Strategic Alliances and Joint Ventures
• Global Market Entry Strategies: Case Studies of Successful and Failed Ventures
• Managing Multinational Teams: Best Practices and Challenges
• International Trade Policies and Their Impact on Business Operations
• Expatriate Management: Strategies for Overseas Assignments
• Global Branding Strategies: Adapting Brands to Different Cultures
• Foreign Direct Investment (FDI) Trends: Opportunities and Risks in Emerging Markets

Project Management

• Project Scope Management: Defining and Controlling Project Scope
• Stakeholder Management Strategies for Project Success
• Project Risk Management: Identifying, Analyzing, and Mitigating Risks
• Project Procurement Management: Vendor Selection and Contract Negotiation
• Agile Project Management: Principles and Practices
• Project Portfolio Management: Prioritizing and Managing Multiple Projects
• Team Dynamics and Conflict Resolution in Project Teams
• Project Performance Measurement and Evaluation
• Managing Virtual Projects: Challenges and Best Practices
• Project Leadership: Motivating Teams and Driving Results
• Sustainability in Project Management: Environmental and Social Considerations

Information Technology Management

• IT Governance Frameworks and Their Implementation
• Cloud Computing Adoption Strategies for Businesses
• Cybersecurity Risk Management: Protecting Data and Systems
• Digital Transformation: Strategies for Leveraging Technology
• IT Project Management: Best Practices and Case Studies
• Big Data Analytics: Utilizing Data for Business Insights
• Enterprise Resource Planning (ERP) Systems Implementation
• Mobile Technology in Business: Opportunities and Challenges
• Blockchain Technology: Applications in Business and Beyond
• IT Outsourcing: Strategies for Vendor Management
• Artificial Intelligence and Machine Learning: Business Applications and Implications

These project topics cover a wide range of areas in General Management, providing MBA students with ample opportunities to explore and deepen their understanding of key concepts and practices in the field.

Major Importance of General Management Project Topics for MBA Students

General management project as part of an MBA program is not just a requirement; it’s an opportunity for students to deepen their understanding of management principles, develop practical skills, and make meaningful contributions to the field. Here’s why general management project topics are crucial for MBA students:

Enhance Practical Skills

Projects offer hands-on experience in applying management theories to real-world scenarios.

Foster Critical Thinking

Projects require analysis, evaluation, and problem-solving, cultivating essential critical thinking skills.

Promote Collaboration

Projects often involve teamwork, fostering collaboration and communication skills crucial for professional success.

Develop Leadership Abilities

Managing projects builds leadership qualities like decision-making, delegation, and accountability.

Expand Knowledge Base

Projects delve into diverse management areas, broadening students’ understanding of business dynamics.

Prepare for Careers

Projects simulate workplace challenges, preparing students for managerial roles and enhancing employability.

Implementation and Execution In General Management Projects

In General Management project topics, successful implementation and execution are crucial for achieving desired outcomes. Here’s how to ensure effective implementation:

• Develop a detailed project plan outlining objectives, tasks, and timelines.
• Allocate resources efficiently, including personnel, budget, and technology.
• Communicate clear expectations and roles to team members.
• Monitor progress regularly and address any issues promptly.
• Adapt to changes and challenges by remaining flexible and proactive.
• Seek feedback from stakeholders to ensure alignment with project goals.
• Celebrate milestones and accomplishments to maintain morale and motivation.

General Management Project Topics offer MBA students invaluable opportunities for academic growth and practical skill development. 

Through these projects, students delve into various facets of management, from strategic planning to operational efficiency, honing their critical thinking, problem-solving, and leadership abilities. 

By engaging with real-world challenges and applying theoretical concepts to practical scenarios, students gain a deeper understanding of management principles and their applications in today’s dynamic business environment. 

Furthermore, these projects prepare students for future leadership roles by instilling collaboration, communication, and decision-making skills. 

As MBA students embark on their journey toward professional success, General Management Project Topics serve as a cornerstone in their educational and career development endeavors.

1. How do I know if a project topic is relevant to the field of general management?

A project topic is relevant to the field of general management if it addresses key concepts, theories, and practices within management, such as strategic planning, organizational behavior, leadership, and operational efficiency.

2. What role does personal interest play in selecting a project topic?

Personal interest plays a significant role in selecting a project topic as it enhances motivation and engagement throughout the research process, leading to a deeper understanding and investment in the chosen subject matter.

3. Can I change my project topic midway through the research process?

Yes, you can change your project topic midway through the research process, but it’s essential to consider the implications of time, resources, and alignment with your academic and professional goals before making the decision.

4. How can I ensure my project topic is original and relevant?

To ensure your project topic is original and relevant, conduct thorough literature reviews, consult with advisors or experts in the field, and consider current trends and gaps in research. Additionally, verify the uniqueness of your topic through academic databases.

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Thinking About an MBA? Here’s How to Plan For It.

• Candy Lee LaBalle

You can increase your odds, and have fun in the process.

The best way to increase your odds of getting into your dream business school is taking the time to submit a great application. And that means you need to start earlier, go deeper, and finish stronger. There’s a few ways to do that.

• Take the GMAT or GRE ASAP. Put in at least three to six months of study. If you’re fresh out of college, you likely won’t have to revisit the rules of grammar or basic math.
• Dial up your intellect. Develop a reading habit, explore new topics, learn another language, listen to podcasts about philosophy, neurology, economics, geopolitics, or history — whatever draws your interest.
• Curate quality work experiences. It’s not where you work that matters, but the experiences that you have that will make the difference in your future MBA applications. Volunteer for projects, train interns, and seek opportunities that put you out of your comfort zone.
• Nurture the leader in you. Leadership is not just about managing people. You can hone your leadership skills from many things, from organizing an event to tutoring younger kids in math.
• Contribute to the community. Consider getting deeply involved in one or two organizations where you can make an impact.

Where your work meets your life. See more from Ascend here .

Thinking about doing an MBA?

• Candy Lee LaBalle is an MBA admissions expert and founder of LaBalle Admissions.

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Top 10 Business Ideas for Fresh MBA Graduates

Business is the middle name of the MBA. Top colleges in India for management studies groom their students for holistic business management. Colleges and Universities offer the best MBA courses to prepare students to work as a management professionals in different verticals for diverse sectors.

Students from MBA top universities either go for leading Indian and Global MNCs or start their own businesses. As a fresh MBA graduate, you might feel overwhelmed with sectors, processes, and feasibility to replicate your ideas into a startup venture.

Premier educational institution Bennett University offers specialisations in Finance management, Human Resource, Business Analytics and Operations Management, Banking, Financial Service and Insurance, Sales & Marketing Management, Media Management and SCM. BU grooms students for innovative thinking and becomes employer for the greater good.

To sort out your dilemma, we will explain the top ten business ideas with surety of success. We will also explore the Centre of Innovation and Entrepreneurship initiative of Bennett University Noida for budding entrepreneurs.

Ten Successful Business Ideas for Fresh MBA Graduates

1)  consultant.

Business consultants are in high demand these days with booming startup culture and growing Indian businesses on global shores. You can select a niche area according to the best MBA courses from leading B-Schools and start your consultancy business.

Sectors with significant demand for consultants are:

• Management Consulting
• Business Finance Consulting
• Crowdfunding Consulting
• Feasibility Consulting
• Digital Marketing Consulting
• Growth Hacking Consulting

2) Author and Publishing Business

Chetan Bhagat (IIM A) and Amish Tripathi (IIM C) have made writing one of the attractive business ideas among MBA freshers. Management students are experts in marketing products or services. If you have a knack for writing, this is asuccessful business idea with excellent ROI.

3) Ecommerce

The Indian e-commerce market is on the verge of outrunning several mature markets with US$ 350 Billion worth of business by 2030. It is expected to become the third-largest e-commerce market in the world. It is a great opportunity to start your business.

MBA students can leverage the Centre of Innovation and Entrepreneurship at Bennett University Noida to launch their e-commerce business under expert guidance.

4) Asset Management

Students with MBA in Finance are equipped to start an asset management business. It is about providing expert advice for investments in funds, securities, etc.

5) Debt Management Services

Students with MBA in Finance and Marketing are apt for this business idea. You need financial knowledge and people skills to operate a profitable debt management business.

Debt management services providers work on the behalf of creditors. They negotiate with debtors and chart out a plan to pay the debt conveniently without stress. Your prospective clients are companies dealing in financial products, manufacturers, distributors, and others.

6) Market Research

Every business needs market information, target customer behaviour, demand for their products or services, etc. You can employ your MBA skills and provide them with crucial insights about market trends and customer data.

Browse leading market research firms like Nielson, Gartner, IQVIA, and others. Explore them and learn from their success stories to start your business.

7) Logistic Business

Students with MBA in Logistic Management and MBA in Logistics and Supply Chain Management should venture into the Indian logistics business. It has considerable potential with exceptional ROI.

The logistics industry contributes around 14.4 per cent of the Indian GDP, but around 90 per cent of the sector is unorganised. Therefore, it needs MBAs like you to organise and transform into a well-functional business category.

8) Corporate Event Planner

Indian event management industry was valued at around 10,000 INR in FY 2019-20. It was badly affected due to the Covid outbreak and bounced back in 2022.

According to an interview with Mr Deepak Choudhary published in Outlook, the event industry is expected to grow by 25% to 30% in 2023.

MBA graduates should encash this excellent turnaround and start their business of organising corporate events. You can also venture into social events to widen the horizon of business.

9) PR Agency

PR Agency is an ideal business idea for students with MBA in marketing and MBA in Media Management.

It is about creating buzz for the brands of your client/s. You should be well-versed with media management and crisis handling.

PR agencies curate brand stories, promote them, and retain them at the desired position through several tools and techniques.

10) Life Coach

If you are a good listener and can provide solutions for people’s problems, a life coach is the perfect business idea for you. You can do this face to face, through a podcast, on YouTube or other video streaming platforms, etc.

We have shortlisted trendy business ideas for fresh MBA graduates. These ideas suit the respective best MBA courses. Most of these ideas do not require huge investment and ensure quicker ROI on the business. Start today your journey of entrepreneurship with one of these business ideas.

Bennett University Noida-Centre of Innovation and Entrepreneurship

Bennett University , being one of the best university for MBA, offers the facility for specialised MBA courses. It boosts innovation and the spirit of enterprise among management students. BU brings the experience with its partner, the globally renowned Babson College, Massachusetts (providing entrepreneurship education since 1919).

The four-part idea behind operating the CIE at Bennett University

• Entrepreneurship is a teachable skill
• The study of entrepreneurship requires hands-on training and classroom skilling.
• Entrepreneurship requires a suitable environment for the seeding and germination of ideas
• Entrepreneurship skills help to run startups and existing businesses. It also helps to manage events in life.
• MBA students at Bennett University can realise their business dreams with Bennett Hatchery and Student E-cell facilities.

What does CIE offer to materialise your business ideas with the Best MBA courses?

Bennett university helps to materialize your business aspirations through the following steps..

• Ideation and Team Formation
• Market Analysis
• Solution Validation
• Business Viability
• Launch and Beyond

Learn more at the Bennett University website. Visit and apply for MBA admissions 2023-24.

Reference Links

https://www.bennett.edu.in/innovation-centre/

https://www.ibef.org/industry/ecommerce

https://www.softwaretestinghelp.com/market-research-companies/

https://economictimes.indiatimes.com/markets/stocks/news/indias-logistics-sector-big-opportunity-for-investors/articleshow/95526299.cms

https://www.outlookindia.com/outlook-spotlight/event-industry-is-poised-to-grow-at-a-rate-of-25-30-in-2023-deepak-choudhary-news-188784

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ONLINE MASTER OF BUSINESS ADMINISTRATION

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No GMAT or GRE? Don’t Worry.

The GMAT or GRE is not required for admission, making it even easier to take your next giant leap.   Learn more about our admission requirements .

Take the Next Giant Leap in Your Career

Earn your MBA 100% online from the Mitchell E. Daniels, Jr. School of Business at Purdue University, a leading STEM institution recognized for the persistent pursuit of innovation and excellence in business and technology.

Get ready to make your mark. Prepare for your next career success — online, on your terms.

Top 10 Most Innovative School

U.S. News & World Report named Purdue among the most innovative institutions in the nation for improvements in curriculum, faculty, students and technology. 1

#9 Best Online MBA in North America

In 2024, the Purdue Daniels school was ranked as one of the best online MBA programs in North America by CEO Magazine 2

Ranked and Respected

Earn a data- and technology-driven MBA from Purdue, a top 10 public university in the U.S. Purdue is also ranked #7 for Best Value, delivering both quality and affordability. 3

Prestigious Alumni Network

Purdue is ranked in the top 20 for most graduates working at leading Fortune 500 companies. 4 Join our international network of 600K+ alumni making an impact.

About the Purdue Online MBA

Develop the analytical, strategic and problem-solving expertise you need to lead teams and organizations. Learn how dynamic global environments are transforming modern business, and gain the management skills to tackle new challenges, drive change and inspire others. You'll experience an AACSB-accredited, quant-based curriculum that empowers you to ask the right questions while turning data into knowledge.

The Purdue Online MBA Offers:

• Balance: While you can complete your courses online when it’s convenient for you, our program provides 1-on-1 support from staff and faculty who host virtual sessions and office hours.
• Community: Learn from our esteemed faculty in a connected, collaborative online environment, where you still get the full, immersive Purdue student experience. Join Purdue’s worldwide network of students from 135+ countries.
• Growth and Support:  Work closely with a certified Executive Coach from the Career Services Office who provides specialized support in achieving your career goals. You’ll also enjoy 1-on-1 guidance from a Student Success Coach who’s dedicated to your educational and career advancement.

Tuition and Fees

$60,000.00 tuition for Indiana residents, including fees 5

$62,102.40 tuition for non-Indiana residents, including fees 5

$1,000 nonrefundable deposit required 6

Tuition Reductions

Purdue offers tuition reductions and scholarships for the Daniels School Online MBA to select individuals, ensuring that career advancement and personal growth are even more within reach.

For more information, please contact us at [email protected] or 877-491-0224 .

Upcoming Start Dates

Fall Term 2024

Apply by: August 1

Spring Term 2025

Apply by: December 1

Summer Term 2025

Apply by: April 1

Fall Term 2025

Apply by: August 7

Purdue News, Information and Highlights

Stay up-to-date on all that’s happening at Purdue University.

In the News

• Purdue Recognized as a Top Producer of Fulbright U.S. Scholars
• Purdue’s Daniels School Is Shaping the Future of Business Education
• Purdue Research: The Effect Airbnb Bans Have on Rental Markets
• Former World Bank President to Join Purdue University and Its Daniels School of Business
• Purdue University Receives $100 Million Commitment from Lilly Endowment
• Excellence in Economics: Three Daniels School Faculty Among Exeter Prize Finalists
• Purdue Offers Online MBAs in These 4 High-Demand, High-Paying Industries

Information and Events

• Learn More About the Mitchell E. Daniels School of Business
• Access the Purdue Business Journal
• Check out Daniels School of Business Events

About the Mitchell E. Daniels, Jr. School of Business

Part of a leading stem university.

Purdue’s Mitchell E. Daniels, Jr. School of Business is part of one of the world’s preeminent engineering, science and technology universities. Our graduates are immediately prepared to contribute and possess the leadership skills to advance their careers, initiate progress and innovation in their fields, and build a better world.

Respected Internationally

The Mitchell E. Daniels, Jr. School of Business' faculty , staff, students and alumni push the boundaries of knowledge and together solve the world’s most complex problems every day.

A “Brand That Matters”

For the second year in a row, Purdue was named as one of Fast Company’s “Brands That Matter,” a list honoring organizations for cultural relevance, social impact and clear, authentic communication. Purdue is proud to be the sole university and one of only 13 two-time honorees to join internationally recognized brands like Nike, Salesforce.org, Fender and other influential organizations who made the 2022 list. Come experience the Boilermaker brand of business !

What Our Students Say

"My Online MBA classes have immediately paid off in my day-to-day. It's been awesome to see things I learn in my coursework get put to use at work."

Meredith Simmons Purdue University Online MBA Graduate, 2022

"The Online MBA program offers group work in almost every course, which is where you get the opportunity to learn from your peers and learn about other roles or business industries that are out there."

Amanda Farrer Purdue University Online MBA Graduate, 2022

"What stood out to me about the program was the flexibility. I was working in a position where I was traveling a lot, and since the program is online, I could study from anywhere in the world."

Christian Coakley Purdue University Online MBA Student, 2023

Application Requirements

To be eligible for admission to this program, the following are recommended:

• At least 24 months of work experience
• The equivalent of a U.S. four-year bachelor’s degree
• A minimum GPA of 3.0

Application review emphasizes your work experience, prior undergraduate academic record and professional training. To be considered for the Purdue Online MBA program, you may be asked to complete an interview with the program manager, and you will be required to submit all the items below:

• Academic Statement of Purpose introducing yourself to the Admissions Committee ( view full details )
• Two letters of recommendation
• Personal History Statement ( view full details )
• Professional resume with education, work experience and training
• Official transcripts for every higher education institution attended. Please note: All transcripts and/or academic documents uploaded by the applicant to the online application system are considered unofficial. Please order your transcripts to be sent directly from your institution to the Purdue University Graduate School at [email protected] .
• Interview feedback

The Online MBA is a rigorous program that requires quantitative aptitude. The Daniels School's online programs admissions team will look for evidence of this in your application via previous coursework. If you feel that you do not have sufficient evidence in your previous coursework to demonstrate this aptitude, you may want to consider submitting a GMAT or GRE score to enhance your application. The GMAT or GRE is not required for admission to the online MBA.

Online Application

When completing your application for the Purdue master of business administration online program, select the following:

• Graduate major: Management (MBA)
• An area of interest
• Degree objective: Master of Business Administration (MBA)
• Course delivery method: Distance (online or off-campus location)
• Fall 2024 Term: August 19, 2024 (application deadline – August 1, 2024)
• Spring 2025 Term: January 13, 2025 (application deadline – December 1, 2024)

Transcript Information

• All applicants must upload to the online application transcript(s) and/or academic document(s) for every institution of higher education attended. If a transcript and diploma/degree certificate is not in English, an English translation (certified by the college or university that issued it) must be uploaded.
• The uploaded transcript and/or academic document must be from the official version of the document. An official transcript bears the original signature of the registrar and/or the original seal of the issuing institution.
• If personal identifying information such as a student identification number or Social Security number appear on the document, REMOVE THIS INFORMATION from your electronic version of your document or mark out the information in black ink before scanning your document.

All transcripts and/or academic documents uploaded by the applicant to the online application system are considered unofficial. Please order your transcripts to be sent directly from your institution to the Purdue University Graduate School at [email protected] . The Purdue University Graduate School reserves the right to require official transcripts and/or academic documents at any time during the admissions process.

Letters of Recommendation

• Two online recommendations are required for your application to be received. No more than two recommendations are needed.
• Recommendations will only be accepted through the online application (no paper recommendations will be accepted).
• We strongly urge (but do not require) that one recommendation be from your direct supervisor.
• Recommendations from friends, family members, acquaintances and other sources unable to evaluate professional or academic qualifications for MBA study are not acceptable.
• We require that recommenders submit the recommendations online (instructions to do so are provided within the online application).

Please note that we will not receive your application until at least two registered recommenders have submitted recommendations through the online application.

Required Essays

Academic statement of purpose (2-pages max).

The Academic Statement of Purpose is an opportunity for you to introduce yourself to the Admissions Committee. In your statement, you should share information about your academic background and training, academic objectives and interests, and why you are a good match for the program to which you are applying.

View more information about the application statement .

Personal History Statement

Your Personal History Statement helps reviewers learn more about you and your potential as a graduate student. Your statement may include relevant information about your leadership roles, community services projects, participation in diverse teams, as well as any barriers you’ve had to overcome to attend graduate school.

View details about the personal history requirements .

Personalize Your Degree Plan

It's Your MBA on Your Terms

Design your own plan of study to fit your individual needs and goals. Graduate in as few as two years, or lighten your course load and take more time. For busy adults balancing work and school, it’s important to be able to slow down when you need to — or speed up when life allows.

You can also customize your MBA by choosing from a wide range of courses that best align to your career plans. Want to further hone your expertise? Add a specialization in one of ten high-demand areas, such as Business Analytics, Machine Learning and AI, and Digital Marketing & Analytics.

Additional Daniels School Master’s Programs

Whether you are an experienced working professional or looking to launch your career, Daniels offers a variety of graduate business options designed to suit your background and goals:

• Master of Business Programs
• Online Programs
• Specialized Master's Programs
• Certificate and Professional Development Programs

As Few as 2 Years

Program Length

3 Times a Year

Start Dates

100% Online

Learning Format

Ready to Take Your Next Giant Leap?

Notes and conditions - please read.

1 Innovative Institutions: Source: U.S. News & World Report, on the internet at https://www.usnews.com/best-colleges/rankings/national-universities/innovative

2 #9 Best Online MBA in North America: Source: https://ceo-mag.com/wp-content/uploads/2024/04/2024-Global-MBA-Rankings-All-Categories-.pdf

3 Top 10 Public University: The Wall Street Journal/Times Higher Education, on the internet at https://www.timeshighereducation.com/student/best-universities/best-public-universities-united-states ; #7 for Value: The Wall Street Journal/Times Higher Education, on the internet at https://www.wsj.com/articles/college-rankings-list-2022-11632246093

4 Graduates at Fortune 500 Companies: Source: Forbes, on the internet at https://www.forbes.com/sites/michaeltnietzel/2021/09/04/the-universities-with-the-most-graduates-working-at-top-fortune-500-companies/

5 Tuition rate includes fees. Tuition and fees are subject to increase based on approval by the Purdue University Board of Trustees. Financial aid is available to those who qualify.

6 Deposit is applied toward the first semester's tuition upon enrollment.

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Marketing Meets Science in Grad Student-Researcher Collaboration

Connor mokrzycki, students in the professional mba program get real-world experience helping a ritchie school professor market his social robot..

Students in the Daniels College of Business are no strangers to using case studies to learn, but Michael Myers, associate teaching professor and academic director of the MBA program, decided to take it a step further: Why not give students the chance to collaborate with DU researchers on marketing real-world products created right here on campus?

For two students in the Professional Master of Business Administration (PMBA) program , that led to working with Mohammad Mahoor, professor of electrical and computer engineering in the Ritchie School of Engineering and Computer Science , to help him market a robot he developed to benefit children with autism spectrum disorders.

Much of Mahoor’s research focuses on computer vision, machine learning and algorithm development with the goal of developing social robots—automatons that can socially interact with humans, potentially offering a wide range of beneficial uses. Previously, Mahoor and his fellow researchers developed Ryan, a companion robot designed to assist patients with Alzheimer’s .

When Myers partnered with Mahoor to bring the project into his classroom, it drew the attention of Jacquelin Lalor, who has a background in school nursing, and Ashley Hill, assistant director of Equity Labs at DU. Both were immediately interested, says Lalor. “ I think it was a perfect fit . It touched on some things that were important to us.”

The two were tasked with developing a marketing plan and began by researching the existing market, potential demand and competing products, among numerous other factors. “Then, we did a lot of research around the audience—who uses the product that you're developing the marketing plan for? The user drives a majority of the way that the rest of the plan is set up,” says Hill. With a thorough understanding of the market, the product and the audience, they developed and presented a go-to-market plan in the spring quarter.

The opportunity to do real, meaningful work with researchers across the disciplines made the project even more impactful, Lalor says. “The integration and collaboration between different segments in the university was really exciting as an MBA student,” she says. “We do a lot of case studies, but this is personal. We met these people; we know what their work is—that's very different than reading and responding to a case study.” And for Hill, balancing the needs of a multi-faceted audience and user base was both interesting and challenging. Compared to other coursework, she says, “this was very multi-dimensional in a lot of different ways.”

Beyond gaining practical skills and real-world experience, Hill adds, collaborating with faculty whose research is focused on the public good was rewarding. “They want to help people and do research that is meaningful, important and generative. They’re looking for a better future. It was really refreshing and inspiring for me to be in conversation with this internal team and with Dr. Mahoor’s folks and to know that that alignment is out there,” she says.

For Myers, the project was part of a push to provide students opportunities to work with intellectual property, gaining valuable, real-world skills and knowledge, which he says is crucial for preparing students for their careers. “In the business school, we fight to bring reality in—because abstraction doesn't help,” he says. “That's what this type of project brings to students.”

Myers hopes to continue providing his students with these types of experiences. “The buffet is open. We would like [faculty] to come and bring projects in—and we will help you execute,” he says. “If you have a need, I've got a small army of brilliant students who will do great work.”

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Marcus Rountree, ‘12, Senior Manager of Product Management at McDonald’s 

Get to know Marcus

Current role: Senior manager of product management for transformation at McDonalds  Current field: Technology  Current industry: Food and beverage  Current location: Charlotte, North Carolina 

Program start date: August 2010 Graduation date: May 2012 Program format: Full-Time; concentration in marketing

Life before Jenkins

Undergraduate studies: North Carolina Central University, B.S. in Environmental Science  Pre-program work experience: 2 years  Pre-program role: Middle school science teacher Pre-program industry: Education

Why an MBA?

As a first-generation college graduate eager to inspire and invest in the next generation, Rountree taught science and coached basketball at Oberlin Middle School in Raleigh, NC, for two years before deciding to pursue his dream: getting a master’s degree. Passionate about leadership development, entrepreneurship and helping others identify strategic growth areas, he saw the MBA as an opportunity to enhance his natural skill set, broaden his career opportunities and maximize his earning potential. 

Why Jenkins?

After one visit to NC State, Rountree was sold. “Around the time I started researching different programs, my younger cousin was trying to decide which college to go to and said, ‘Hey Marcus, can you take me to NC State for their career day?’ So I took her and while they were welcoming everyone to the event, the director said, ‘We also have a wonderful MBA program,’” Rountree remembers. “The thing that really grabbed me about the Jenkins MBA program was the hands-on experience. Other MBA programs focus a lot on theory, but the Jenkins MBA program provided opportunities to work with local businesses and do case studies and projects with industry and community partners.”

What made it great

Rountree not only appreciated the ways in which the MBA program expanded his business acumen through hands-on curriculum, but the opportunities it created to grow as a leader. Learning the building blocks of strategy with Steven Allen and the principles of public speaking with Bart Queen prepared Rountree to lead more effective teams and create competitive advantages in business, while studying abroad in Prague gave him exposure to a different culture. “Being in Prague was a pivotal moment for me, and now that I’m in a global role at McDonald’s, I see how it’s helped me take my leadership to the next level. Because I lived abroad for a brief period of time, I’m more sensitive to some of the different needs and challenges in specific markets.”

Most important of all, Rountree says, taking advantage of career coaching in the Poole Career Center helped him communicate his personal value proposition. “As a career switcher, it was really important for me to learn how to present myself and tell my career story – that I wasn’t just a teacher, but a business leader with strong skills in communication, collaboration and coaching,” Rountree explains. “The resources at the Jenkins MBA program helped me make that pivot and break into the technology industry.”

Career impact 

After graduating with his MBA, Rountree landed a job at Lowe’s as a product marketing specialist. From there, his career took off – taking him to Amazon, Nordstrom and now McDonald’s, where he serves as senior manager of product management for transformation. In his role, Rountree identifies opportunities to integrate technology to improve the owner-operator and crew experiences, and position the restaurant chain for long-term success. “It’s all about looking at technology as the lever to pull to take this global company into the future and doing something even bigger than what we’ve already done. Whenever someone asks me how my job’s going, I always say, ‘I’m Lovin It.’ It’s the cheesiest line ever, but I’m so sincere about it,”  Rountree says.

“When I think about this journey I’ve been on – from that small middle school gym in Raleigh to the biggest fast-food restaurant company in the world – I realize just how transformative the Jenkins MBA program has been for me,” Rountree continues. “My income is 10 times what it was when I was a teacher, and it’s all because of how many doors the Jenkins MBA program opened. And the ROI of the program just keeps going up.”

Final thoughts

In addition to creating content and career coaching, Rountree serves as a board member for BLK Men in Tech, an organization focused on increasing access and inclusion for Black men and women in the technology industry, “It’s an incredible organization and I regularly look for more ways to partner with Poole College of Management. There’s so many young people of color who want to get into the technology space, and we really want to demystify it and say, ‘Here’s the play,’” Rountree explains. “So when we prepared for our THRIVE 2023 conference, I reached out to Tayah Butler – a huge advocate – about getting some students from Poole College there to experience it. It was a great weekend with them and it’s been amazing to see them get internships and stay connected. Again, it’s all about that connectivity.” 

Get in touch

Connect with Marcus on LinkedIn . 

To learn more about the Jenkins MBA program, including tuition, curriculum, career opportunities and more, please submit the form below. 

This post was originally published in Jenkins MBA News.

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Nc state eclinic is 'driving force' for entrepreneurship, a journey of perseverance: one student’s 37-year quest for a diploma, business analytics practicum projects equip students for real-world scenarios.

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The Erb Institute awards scholarships to entering first-year and mid-year students. The scholarships aim to recruit a student population with exceptional records of professional, academic, and community accomplishments.

Newly admitted Erb Institute dual-degree students are invited to apply after they have applied to both Ross and SEAS and have been admitted to at least one school. The scholarship application cycle closes on July 1st of each year. Awards are made on a rolling basis, so students are advised to apply as soon as they are eligible. Awards are disbursed during a student’s last semester in the MBA/MS program and are intended to cover tuition only.

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From classrooms to boardrooms, Virginia Tech graduate students embark on a capstone tour

Students in the Pamplin College of Business’ Center for Business Analytics completed their graduate program with a summer tour, which saw them present their capstone projects to sponsoring companies.

• Jeremy Norman

27 Jun 2024

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Eleven cities. Fifteen days. Over 5,000 miles.

No, this isn’t the recent leg of Taylor Swift’s The Eras Tour, though you’d be forgiven for the confusion. It’s the Center for Business Analytics summer tour – the culminating event for students in the Master of Science in Business Administration with a concentration in business analytics program.

From June 3-18, students concluded their graduate experience with on-site, in-person capstone presentations to sponsoring companies. The capstone presentation is the pinnacle of nine months of intensive, experiential learning.

For each project, student teams prepare a professional consulting report and formal presentation that summarizes and supports its findings and builds a business case for its recommendations. The capstone projects allow students to work closely with corporate and faculty mentors, experience hands-on learning, and connect the classroom to real-world problems and decision-makers.

Tour schedule

• June 3: Students from the Norfolk Southern team delivered their recommendations to improve serving yard efficiency to representatives from the company in Atlanta. The team developed a framework to gauge serving yard performance across entire divisions to identify areas of improvement or opportunity and leverage them to provide a more robust service product for Norfolk Southern customers.
• June 4: In Roanoke, a team of students presented its neural network model to Advance Auto Parts. The neural network model is structured to predict future store performance in relation to gross margin.
• June 5: A student team traveled to Reston, Virginia, to deliver its rubric to NASA Langley Research Center. Students developed a comprehensive framework for evaluating and improving generative artificial intelligence outputs to enhance NASA's mission performance and operational efficiency.
• June 5: Students traveled to X-energy headquarters in Rockville, Maryland, and provided recommendations on ways to reduce costly delays and predict material quantities for nuclear power plant construction. The team developed a model to estimate the optimal size for a temporary warehouse to store raw materials during the construction of Xe-100 nuclear reactors.
• June 6: Students headed to Rocky Mount, Virginia, home of ValleyStar Credit Union to present solutions for increasing credit union member retention and loyalty. The team analyzed current member data and discovered an opportunity to target Generation Z and Generation Alpha with three recommendations to create a comprehensive loyalty program.
• June 7: At the Acquisition Innovation Research Center in Arlington, students delivered their carefully designed approach to portfolio and project risk assessment. The team established a Stage-Gate Risk Assessment Framework utilizing Portfolio Theory to quantitatively evaluate the risks of the Navy's science and technology acquisition research efforts.
• June 10: At Carter Machinery headquarters in Salem, students demonstrated how they have enhanced Carter's digital excellence and data quality initiatives. They analyzed current processes and other best practices to identify a way to implement data quality standards companywide, which led to recommendations focused on data entry standards and continuous data monitoring.
• June 11: After attending several meetings at NobleReach in Tysons, Virginia, students returned to show off their entrepreneur matching tool, which is already in use at the company. The team developed a scalable tagging and matchmaking system to improve the pairing of embedded entrepreneurs in NobleReach's database with suitable government research projects.
• June 12: A student team went to Inorganic Ventures in Christiansburg to showcase its machine learning model, designed to help chemists formulate compounds. The team evaluated machine learning software to automate workflows to create a competitive advantage in the industry.
• June 12: Students delivered their predictive analytics tool to customer Flex-Metrics in Roanoke. The team developed a scalable machine learning model to accurately predict catastrophic failure on manufacturing equipment and developed a Power BI dashboard to effectively visualize actionable insights.
• June 14: The HP team flew to Houston, Texas, to visit the offices of HP and deliver its proposed strategy for HP to achieve its goals of addressing digital equity and gentrification. The HP team analyzed gentrification and digital inequity in Austin, Texas, recommending HP to collaborate with STEM organizations to offer Title I students in-person, interactive summer and afterschool programs to enhance their understanding of technology.
• June 18: The teams returned to Virginia Tech’s Blacksburg campus to deliver their respective presentations at the Public Presentation Day, during which the public was able to see each team’s projects and celebrate the cohort members' completion of their master's degrees.

Marc Kaplan

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