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Case studies.

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Case studies are stories that are used as a teaching tool to show the application of a theory or concept to real situations. Dependent on the goal they are meant to fulfill, cases can be fact-driven and deductive where there is a correct answer, or they can be context driven where multiple solutions are possible. Various disciplines have employed case studies, including humanities, social sciences, sciences, engineering, law, business, and medicine. Good cases generally have the following features: they tell a good story, are recent, include dialogue, create empathy with the main characters, are relevant to the reader, serve a teaching function, require a dilemma to be solved, and have generality.

Instructors can create their own cases or can find cases that already exist. The following are some things to keep in mind when creating a case:

• What do you want students to learn from the discussion of the case?
• What do they already know that applies to the case?
• What are the issues that may be raised in discussion?
• How will the case and discussion be introduced?
• What preparation is expected of students? (Do they need to read the case ahead of time? Do research? Write anything?)
• What directions do you need to provide students regarding what they are supposed to do and accomplish?
• Do you need to divide students into groups or will they discuss as the whole class?
• Are you going to use role-playing or facilitators or record keepers? If so, how?
• What are the opening questions?
• How much time is needed for students to discuss the case?
• What concepts are to be applied/extracted during the discussion?
• How will you evaluate students?

To find other cases that already exist, try the following websites:

• The National Center for Case Study Teaching in Science , University of Buffalo. SUNY-Buffalo maintains this set of links to other case studies on the web in disciplines ranging from engineering and ethics to sociology and business
• A Journal of Teaching Cases in Public Administration and Public Policy , University of Washington

For more information:

• World Association for Case Method Research and Application

Book Review :  Teaching and the Case Method , 3rd ed., vols. 1 and 2, by Louis Barnes, C. Roland (Chris) Christensen, and Abby Hansen. Harvard Business School Press, 1994; 333 pp. (vol 1), 412 pp. (vol 2).

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Making Learning Relevant With Case Studies

The open-ended problems presented in case studies give students work that feels connected to their lives.

To prepare students for jobs that haven’t been created yet, we need to teach them how to be great problem solvers so that they’ll be ready for anything. One way to do this is by teaching content and skills using real-world case studies, a learning model that’s focused on reflection during the problem-solving process. It’s similar to project-based learning, but PBL is more focused on students creating a product.

Case studies have been used for years by businesses, law and medical schools, physicians on rounds, and artists critiquing work. Like other forms of problem-based learning, case studies can be accessible for every age group, both in one subject and in interdisciplinary work.

You can get started with case studies by tackling relatable questions like these with your students:

• How can we limit food waste in the cafeteria?
• How can we get our school to recycle and compost waste? (Or, if you want to be more complex, how can our school reduce its carbon footprint?)
• How can we improve school attendance?
• How can we reduce the number of people who get sick at school during cold and flu season?

Addressing questions like these leads students to identify topics they need to learn more about. In researching the first question, for example, students may see that they need to research food chains and nutrition. Students often ask, reasonably, why they need to learn something, or when they’ll use their knowledge in the future. Learning is most successful for students when the content and skills they’re studying are relevant, and case studies offer one way to create that sense of relevance.

Teaching With Case Studies

Ultimately, a case study is simply an interesting problem with many correct answers. What does case study work look like in classrooms? Teachers generally start by having students read the case or watch a video that summarizes the case. Students then work in small groups or individually to solve the case study. Teachers set milestones defining what students should accomplish to help them manage their time.

During the case study learning process, student assessment of learning should be focused on reflection. Arthur L. Costa and Bena Kallick’s Learning and Leading With Habits of Mind gives several examples of what this reflection can look like in a classroom: 

Journaling: At the end of each work period, have students write an entry summarizing what they worked on, what worked well, what didn’t, and why. Sentence starters and clear rubrics or guidelines will help students be successful. At the end of a case study project, as Costa and Kallick write, it’s helpful to have students “select significant learnings, envision how they could apply these learnings to future situations, and commit to an action plan to consciously modify their behaviors.”

Interviews: While working on a case study, students can interview each other about their progress and learning. Teachers can interview students individually or in small groups to assess their learning process and their progress.

Student discussion: Discussions can be unstructured—students can talk about what they worked on that day in a think-pair-share or as a full class—or structured, using Socratic seminars or fishbowl discussions. If your class is tackling a case study in small groups, create a second set of small groups with a representative from each of the case study groups so that the groups can share their learning.

4 Tips for Setting Up a Case Study

1. Identify a problem to investigate: This should be something accessible and relevant to students’ lives. The problem should also be challenging and complex enough to yield multiple solutions with many layers.

2. Give context: Think of this step as a movie preview or book summary. Hook the learners to help them understand just enough about the problem to want to learn more.

3. Have a clear rubric: Giving structure to your definition of quality group work and products will lead to stronger end products. You may be able to have your learners help build these definitions.

4. Provide structures for presenting solutions: The amount of scaffolding you build in depends on your students’ skill level and development. A case study product can be something like several pieces of evidence of students collaborating to solve the case study, and ultimately presenting their solution with a detailed slide deck or an essay—you can scaffold this by providing specified headings for the sections of the essay.

Problem-Based Teaching Resources

There are many high-quality, peer-reviewed resources that are open source and easily accessible online.

• The National Center for Case Study Teaching in Science at the University at Buffalo built an online collection of more than 800 cases that cover topics ranging from biochemistry to economics. There are resources for middle and high school students.
• Models of Excellence , a project maintained by EL Education and the Harvard Graduate School of Education, has examples of great problem- and project-based tasks—and corresponding exemplary student work—for grades pre-K to 12.
• The Interdisciplinary Journal of Problem-Based Learning at Purdue University is an open-source journal that publishes examples of problem-based learning in K–12 and post-secondary classrooms.
• The Tech Edvocate has a list of websites and tools related to problem-based learning.

In their book Problems as Possibilities , Linda Torp and Sara Sage write that at the elementary school level, students particularly appreciate how they feel that they are taken seriously when solving case studies. At the middle school level, “researchers stress the importance of relating middle school curriculum to issues of student concern and interest.” And high schoolers, they write, find the case study method “beneficial in preparing them for their future.”

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Case studies

Adolescent education and skills.

Improving students' mental health in Bangladesh

Improving the quality of lower secondary through inquiry-based learning and skills development (Argentina)

An online career portal strengthens career guidance among secondary students in India and helps them plan for future educational and work opportunities (India)

Lessons on youth-led action towards climate advocacy and policy (India)

Learning, life skills and citizenship education and social cohesion through game-based sports – Nashatati Programme (Jordan)

Mental health promotion and suicide prevention in schools (Kazakhstan)

A multi-level, cross-sectoral response to improving adolescent mental health (Mongolia)

The Personal Project (Morocco)  

Improving adolescents’ learning in violence-affected areas through blended in-person and online learning opportunities - Communities in Harmony for Children and Adolescents (Mexico)

A community-based approach to support the psychosocial wellbeing of students and teachers (Nicaragua)

Flexible pathways help build the skills and competencies of vulnerable out-of-school adolescents (United Republic of Tanzania)

Climate change and education

Schools as platforms for climate action (Cambodia)

Paving the way for a climate resilient education system (India)

Youth act against climate and air pollution impacts (Mongolia)

Early childhood education

Early environments of care: Strengthening the foundation of children’s development, mental health and wellbeing (Bhutan)

Native language education paves the way for preschool readiness (Bolivia)

Developing cross-sector quality standards for children aged 0-7 (Bulgaria)

Expanding quality early learning through results-based financing (Cambodia)

Harnessing technology to promote communication, education and social inclusion for young children with developmental delays and disabilities (Croatia, Montenegro, and Serbia)

Scaling up quality early childhood education in India by investing in ongoing professional development for officials at the state, district and local levels (India)

Strengthening early childhood education in the national education plan and budget in Lesotho to help children succeed in primary and beyond (Lesotho)

Enhancing play-based learning through supportive supervision (Nigeria)

Learning social and emotional skills in pre-school creates brighter futures for children (North Macedonia)

How developing minimum standards increased access to pre-primary education (Rwanda)

Expanding access to quality early childhood education for the most excluded children (Serbia)

Advancing early learning through results-based financing (Sierra Leone)

Lessons learned from designing social impact bonds to expand preschool education (Uzbekistan)

Equity and inclusion

Inclusive education for children with disabilities.

Strengthening policies to mainstream disability inclusion in pre-primary education (Ethiopia)

National early screening and referrals are supporting more young children with disabilities to learn (Jamaica)

Ensuring inclusive education during the pandemic and beyond (Dominican Republic)

Championing inclusive practices for children with disabilities (Ghana)

Accessible digital textbooks for children in Kenya (Kenya)

Planning for inclusion (Nepal)

Harnessing the potential of inclusive digital education to improve learning (Paraguay)

Gender equality in education

Sparking adolescent girls' participation and interest in STEM (Ghana)

Non-formal education and the use of data and evidence help marginalized girls learn in Nepal (Nepal)

Getting girls back to the classroom after COVID-19 school closures (South Sudan)

Education in emergencies

Creating classrooms that are responsive to the mental health needs of learners, including refugees (Poland)

Return to school (Argentina)

Learning from the education sector’s COVID-19 response to prepare for future emergencies (Bangladesh)

Prioritising learning for Rohingya children (Bangladesh)

Prioritizing children and adolescents’ mental health and protection during school reopening (Brazil)

Learning where it is difficult to learn: Radio programmes help keep children learning in Cameroon

Reaching the final mile for all migrant children to access education (Colombia)

Supporting the learning and socio-emotional development of refugee children (Colombia)

Mission Recovery (Democratic Republic of the Congo)

The National Building the Foundations for Learning Program, CON BASE (Dominican Republic)

Mental health and psychosocial well-being services are integrated in the education system (Ecuador)

Improving access to quality education for refugee learners (Ethiopia)

The Learning Passport and non-formal education for vulnerable children and youth (Lebanon)

Accelerated Learning Programme improves children’s learning in humanitarian settings (Mozambique)

Responding to multiple emergencies – building teachers’ capacity to provide mental health and psychosocial support before, during, and after crises (Mozambique)

Teaching at the right level to improve learning in Borno State (Nigeria)

Remedial catch-up learning programmes support children with COVID-19 learning loss and inform the national foundational learning strategy (Rwanda)

Learning solutions for pastoralist and internally displaced children (Somalia)

Recovering learning at all levels (South Africa)

How radio education helped children learn during the COVID-19 pandemic and aftermath (South Sudan)

Addressing learning loss through EiE and remedial education for children in Gaza (State of Palestine)

Providing psychosocial support and promoting learning readiness during compounding crises for adolescents in Gaza (State of Palestine)

Inclusion of South Sudanese refugees into the national education system (Sudan)

Inclusion of Syrian refugee children into the national education system (Turkey)

Including refugee learners so that every child learns (Uganda)

Learning assessments

Assessment for learning (Afghanistan)

Formative assessment places student learning at the heart of teaching (Ethiopia)

Strengthening teacher capacity for formative assessment (Europe and Central Asia)

All students back to learning (India)

Strengthening the national assessment system through the new National Achievement Survey improves assessment of children’s learning outcomes (India)

A new phone-based learning assessment targets young children (Nepal)

Adapting a remote platform in innovative ways to assess learning (Nigeria)

Assessing children's reading in indigenous languages (Peru)

Southeast Asia primary learning metrics: Assessing the learning outcomes of grade 5 students (Southeast Asia)

Minimising learning gaps among early-grade learners (Sri Lanka)

Assessing early learning (West and Central Africa)

Primary education / Foundational Literacy and Numeracy

Supporting Teachers to Improve Foundational Learning for Syrian Refugee Students in Jordan

Empowering teachers in Guinea: Transformative solutions for foundational learning

Improving child and adolescent health and nutrition through policy advocacy (Argentina)

Online diagnostic testing and interactive tutoring (Bulgaria)

Supporting the socio-emotional learning and psychological wellbeing of children through a whole-school approach (China)

Engaging parents to overcome reading poverty (India)

Integrated school health and wellness ensure better learning for students (India)

Instruction tailored to students’ learning levels improves literacy (Indonesia)

A whole-school approach to improve learning, safety and wellbeing (Jamaica)

Multi-sectoral programme to improve the nutrition of school-aged adolescents (Malawi)

Parents on the frontlines of early grade reading and math (Nigeria)

Training, inspiring and motivating early grade teachers to strengthen children’s skills in literacy and numeracy (Sierra Leone) Life skills and citizenship education through Experiential Learning Objects Bank (State of Palestine)

Curriculum reform to meet the individual needs of students (Uzbekistan)

Improving early grade reading and numeracy through ‘Catch-Up,’ a remedial learning programme (Zambia)

Reimagine Education / Digital learning

Education 2.0: skills-based education and digital learning (Egypt)

Empowering adolescents through co-creation of innovative digital solutions (Indonesia)

Virtual instructional leadership course (Jamaica)

Learning Bridges accelerates learning for over 600,000 students (Jordan)

Unleashing the potential of youth through the Youth Learning Passport (Jordan)

Lessons learned from the launch of the Learning Passport Shkollat.org (Kosovo)

Opening up the frontiers of digital learning with the Learning Passport (Lao PDR)

Building teachers’ confidence and capacity to provide online learning (Maldives)

Mauritania’s first digital learning program: Akelius Digital French Course (Mauritania)

Mitigating learning loss and strengthening foundational skills through the Learning Passport (Mexico)

Expanding digital learning opportunities and connectivity for all learners (Tajikistan)

For COVID-19 education case studies, please click here and filter by area of work (Education) and type (Case Study / Field Notes).

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Enrich your students’ educational experience with case-based teaching

The NCCSTS Case Collection, created and curated by the National Center for Case Study Teaching in Science, on behalf of the University at Buffalo, contains over a thousand peer-reviewed case studies on a variety of topics in all areas of science.

Cases (only) are freely accessible; subscription is required for access to teaching notes and answer keys.

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Development of the NCCSTS Case Collection was originally funded by major grants to the University at Buffalo from the National Science Foundation , The Pew Charitable Trusts , and the U.S. Department of Education .

Case-Based Learning

This guide explores what case studies are, the value of using case studies as teaching tools, and how to implement them in your teaching.

What are case studies?

Case studies are stories that are used as a teaching tool to show the application of a theory or concept to real situations. Dependent on the goal they are meant to fulfill, cases can be fact-driven and deductive where there is a correct answer, or they can be context driven where multiple solutions are possible. Various disciplines have employed case studies, including humanities, social sciences, sciences, engineering, law, business, and medicine. Good cases generally have the following features: they tell a good story, are recent, include dialogue, create empathy with the main characters, are relevant to the reader, serve a teaching function, require a dilemma to be solved, and have generality.

How to use cases for teaching and learning

Instructors can create their own cases or can find cases that already exist. The following are some things to keep in mind when creating a case:

• What do you want students to learn from the discussion of the case?
• What do they already know that applies to the case?
• What are the issues that may be raised in discussion?
• How will the case and discussion be introduced?
• What preparation is expected of students? (Do they need to read the case ahead of time? Do research? Write anything?)
• What directions do you need to provide students regarding what they are supposed to do and accomplish?
• Do you need to divide students into groups or will they discuss as the whole class?
• Are you going to use role-playing or facilitators or record keepers? If so, how?
• What are the opening questions?
• How much time is needed for students to discuss the case?
• What concepts are to be applied/extracted during the discussion?
• How will you evaluate students?

To find other cases that already exist, try the following websites (if you know of other examples, please let us know and we will add them to this resource) :

• The National Center for Case Study Teaching in Science , University of Buffalo. SUNY-Buffalo maintains this set of links to other case studies on the web in disciplines ranging from engineering and ethics to sociology and business
• A Journal of Teaching Cases in Public Administration and Public Policy, University of Washington
• The American Anthropological Association’s Handbook on Ethical Issues in Anthropology , Chapter 3: Cases & Solutions  provides cases  in a format that asks the reader to solve each dilemma and includes the solutions used by the actual anthropologists. Comments by anthropologists who disagreed with the “solution” are also provided.

Additional information

• Teaching with Cases , Harvard Kennedy School
• World Association for Case Method Research and Application
• Case-Based Teaching & Problem-Based Learning , UMich
• What is Case-Based Learning , Queens University

You may also be interested in:

Project-based learning, game-based learning & gamification, udl learning community 2023, student engagement part 2: ensuring deep learning, experiential learning, safety, curiosity, and the joy of learning, embodied learning: teaching and learning with reacting to the past, universal design for learning: an introduction.

• Case Studies

Teaching Guide

• Using the Open Case Studies Website
• Using the UBC Wiki
• Open Educational Resources
• Case Implementation
• Get Involved
• Process Documentation

Case studies offer a student-centered approach to learning that asks students to identify, explore, and provide solutions to real-world problems by focusing on case-specific examples (Wiek, Xiong, Brundiers, van der Leeuw, 2014, p 434). This approach simulates real life practice in sustainability education in that it illuminates the ongoing complexity of the problems being addressed. Publishing these case studies openly, means they can be re-used in a variety of contexts by others across campus and beyond. Since the cases never “end”; at any time students from all over UBC campus can engage with their content, highlighting their potential as powerful educational tools that can foster inter-disciplinary research of authentic problems. Students contributing to the case studies are making an authentic contribution to a deepening understanding of the complex challenges facing us in terms of environmental ethics and sustainability.

The case studies are housed on the UBC Wiki, and that content is then fed into the Open Case Studies website. The UBC Wiki as a platform for open, collaborative course work enables students to create, respond to and/or edit case studies, using the built in features (such as talk pages, document history and contributor track backs) to make editing transparent. The wiki also also helps students develop important transferable skills such as selection and curation of multimedia (while attending to copyright and re-use specifications), citation and referencing, summarizing research, etc. These activities help build critical thinking, creativity, collaboration, and digital literacy.

This guide is intended to help you get started with your case study project by offering:

• Information on how to use the UBC Wiki
• Research that supports case studies as effective tools for active learning
• Instructional strategies for teaching effectively with case studies
• Sample case study assignments used by UBC instructors

The UBC Wiki is a set of webpages accessible to anyone with a CWL account and has many unique features in addition to collaborative writing including the ability to revive previous drafts, and notifications setting that can support instructors in monitoring individual student contributions, or support students to better manage their collaborative efforts on their own. Using a wiki successfully in a course, however, requires proper facilitation and support from instructors and TAs.

The following links are helpful in getting started:

General Information:

• Navigating the Wiki: http://wiki.ubc.ca/Help:Navigation
• Wiki Help Table of Contents: http://wiki.ubc.ca/Help:Contents
• Frequently Asked Questions: http://wiki.ubc.ca/Help:Contents#Frequently_Asked_Questions

Self-Guided Wiki Tutorials:

• Getting Started With UBC Wiki - short video and links to common formatting needs.
• Beginner: http://wiki.ubc.ca/Documentation:MediaWiki_Basics/Learning_Activities/Beginner
• Intermediate: http://wiki.ubc.ca/Documentation:MediaWiki_Basics/Learning_Activities/Intermediate
• Advanced: http://wiki.ubc.ca/Documentation:MediaWiki_Basics/Learning_Activities/Advanced

The idea that learning is "active" is influenced by social constructivism , which emphasizes collaboration in the active co-construction of meaning among learners. Simply put, learning happens when people collaborate and interact with authentic learning tasks and situations. These ideas are becoming increasingly prevalent in the scholarly literature on teaching and learning (see for instance, Wilson 1996) and have important implications for pedagogy, especially in the university where traditional lectures remain the dominant instructional strategy. When students are asked to respond to authentic problems and questions, they assume responsibility for the trajectory of their learning, rather than it being decided upon by the instructor. This practice, also referred to as “student-centered learning” allows the students to become “active” participants in the construction of their understandings.

One of the easiest ways to develop higher order cognitive capacities (critical thinking, problem solving, creativity etc.) is through pedagogies that support inquiry based learning, thereby allowing students the opportunity to “develop [as] inquirers and to use curiosity, the urge to explore and understand...to become researchers and lifelong learners” (Justice, Rice, Roy, Hudspith & Jenkins,2009, p. 843). Because case studies are often collaborative, they provide unique inquiry based learning opportunities that will foster active engagement in student learning, while also teaching transferable skills (teamwork, collaboration, technology literacy). That the cases never “end” and that they can be considered by students and faculty from all over the UBC community, highlights their potential as powerful educational tools that can foster inter-disciplinary research of authentic problems.

Using case studies successfully in a course requires purposefully scaffolded support from the instructor and TA's. Instructors must properly introduce assignments, as well as facilitate and monitor the progress of students while they work on assignments. This will help ensure that students understand the purpose and value of the work they are doing and will also allow instructors and TA's to provide appropriate support and guidance.

The following instructional strategies will help you teach effectively using case studies:

1. Getting Started:

• Outline Your "Big Picture" Goals and Expectations : Communicate to students what you are hoping they will learn (Or have them tell you why they think you would ask them to work with case studies!). It is also important to discuss the quality of work you expect and offer specific examples of what that looks like. If you have any, look at exemplars of past student work, or simply evaluate existing case studies to generate a list of defining characteristics. Doing this will provide students with valuable tangible and visual examples of what you expect.
• Define "Case Study" : Don't assume that students understand what case-studies are, especially at the undergraduate level. Take the time to talk about what a case study is and why they are powerful teaching/learning tools. This can be facilitated during a tutorial with small group discussion. See Case Study Resources.
• Pick Case Studies Purposefully : If you are planning on having students evaluate case studies, make sure to read them in advance and have a clear understanding of why you chose it. This will help facilitate discussion and field student questions.
• Set the Context for the Evaluating or Creating the Case Study : Whether you are having students write the case studies themselves, or you are having them examine an existing case, it is important to set the parameters for how you want students to approach the problem. For instance, you may have them evaluate the case from the perspective of an industry professional, a community group or member, or even from their own perspective of university students. Whatever you choose, make sure you communicate this clearly.
• Set the Parameters for Evaluating or Creating the Case Study : Clearly outline all the information you want students to find out, and how you want it reported. You may want students to focus on some areas and disregard others, or you may want them to consider all the facts equally. Whatever you choose, make sure you communicate this clearly.

2. Use, Revise, and/or Create

• Use the case studies as they are : One way to use the case studies in courses is to have students read and discuss them as they are. They can be read on the open case studies website, downloaded from the wiki and embedded into another website, or downloaded in PDF or Microsoft Word format (see this guide for how to embed or download the case studies)
• If you are only making minor edits such as fixing a broken link or a typo, please go ahead. You could add a note about this to the "discussion" page to explain (see the tab at the top of each wiki page).
• You could add a section at the bottom of the case study with a perspective on it from your discipline. Some of the case studies already have sections at the bottom that are titled "What would a ___ do?" You can add a new one of those to give a different disciplinary perspective.
• If you want to make more substantial changes, it would be best if you copied and pasted the wiki content into a new page so as to preserve the original. The original version may be used in other courses by the instructor/students who created it, so making significant changes could be a problem! And those changes might be reverted by the original instructor and students (wiki pages keep all past versions, and those changes can easily be reverted). If you would like to substantially revise a case study, please contact Christina Hendricks, who can help you get started and then get the new version into the collection: [email protected]
• Create new case studies : We are always looking for new case studies for the collection! If you think you would like to write one, or involve your students in writing one, please contact Christina Hendricks: [email protected]

3. Guiding Case Study Discussions:

• Ask open-ended questions : Open-ended questions cannot be answered using "yes" or "no". Be careful when wording discussion questions, allowing them to be as open as possible.
• Listen Actively : Actively listen to students by paraphrasing what they have said to you and saying it back (e.g. "What I heard is....Is this what you meant?"). This will help you pay close attention to what they say and clarify any possible miscommunication.
• Role Play : Ask students to take on the perspective of different interested parties in considering the case study.
• Compare and Contrast : Ask students to compare and contrast cases in similar areas from the open case study collection. Discuss whether there are similar problems or possible solutions for the cases.

4. Staying on Track:

• Develop a Protocol for Collaboration : Have students outline how they will collaborate at the start of the assignment to ensure that the work is shared evenly and that each student has a purposeful role.
• Set Benchmark Assignments : Make sure students stay on track by requiring smaller assignments or assessments along the way. This can be as simple as coming to tutorial with a portion of the case-study written for peer critique and analysis.
• Give Students Adequate Time : Allow students enough time to read and consider case-studies thoughtfully. The more time you can provide, the less overwhelmed students will feel. This will encourage them to go deeper with their case study and their learning.
• Forestry : In this assignment, students in a graduate course wrote their own case studies. This link provides information on the assignment, a handout given to the students, and a grading rubric: Short-Term Assignment: What is Illegal Logging? - Teacher Guide
• Political Science : Students in a third-year political science class responded to a case study written by the instructor. They worked in groups to create action plans for climate change problems. This link provides information on the assignment as well as a handout given to the students: Class Activity: Action Plans for Climate Change - Teacher Guide
• Education : Teacher candidates in the Faculty of Education respond to case studies written by students. They discuss a case study and respond to questions with the goal of identifying the issues raised, perspectives involved and possible ways forward. The goal is to support decision making related to online presence and social media engagement. Digital Tattoo Case Studies for Student Teachers Facilitators' Guide

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Methodology

• What Is a Case Study? | Definition, Examples & Methods

What Is a Case Study? | Definition, Examples & Methods

Published on May 8, 2019 by Shona McCombes . Revised on November 20, 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .

Table of contents

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case, other interesting articles.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

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Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

• Provide new or unexpected insights into the subject
• Challenge or complicate existing assumptions and theories
• Propose practical courses of action to resolve a problem
• Open up new directions for future research

TipIf your research is more practical in nature and aims to simultaneously investigate an issue as you solve it, consider conducting action research instead.

Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

Example of an outlying case studyIn the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. It became an important case study for understanding previously neglected causes of heart disease.

However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.

Example of a representative case studyIn the 1920s, two sociologists used Muncie, Indiana as a case study of a typical American city that supposedly exemplified the changing culture of the US at the time.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

• Exemplify a theory by showing how it explains the case under investigation
• Expand on a theory by uncovering new concepts and ideas that need to be incorporated
• Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.

Example of a mixed methods case studyFor a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development.

The aim is to gain as thorough an understanding as possible of the case and its context.

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In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Degrees of freedom
• Null hypothesis
• Discourse analysis
• Control groups
• Mixed methods research
• Non-probability sampling
• Quantitative research
• Ecological validity

Research bias

• Rosenthal effect
• Implicit bias
• Cognitive bias
• Selection bias
• Negativity bias
• Status quo bias

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Case Studies

Case studies provide an opportunity for students to examine real world problems or concerns and apply their knowledge. Learning about mental health issues? Provide students with a case study in which they determine possible mental health disorders and treatment options. Examining instructional strategies? Provide students with a learning situation and have them design an instructional plan.

Case studies can represent a significant upfront prep time unless you have access to high quality examples from your textbook or other reputable sources. However, what they provide for student learning is well worth the time it takes to develop a few of them for your course.

Case Studies are useful to engage students in critical thinking and real world application of the course material. There are various formats for case studies, but most formats include the use of questioning that helps students analyze a scenario or concept.

Case Study Formats

• Include a brief description of the scenario or concept (2 paragraphs or so)
• Identify key concepts
• Summarize the scenario or concept
• Describe the problem with the scenario or concept
• Determine the possible causes to the problem
• Analyze the elements of the scenario or concept
• Assess current solutions to the problem related to the concept or scenario
• Create a solution to the problem related to the concept or scenario
• Identify the problem
• Provide background information on the scenario or concept
• Evaluate the case
• Propose solutions to the problem
• Offer recommendations on how to implement the solutions to the problem

“Writing a Case Study Analysis.” (n.d.). Ashford University Writing Center . Retrieved from https://writingcenter.ashford.edu/writing-case-study-analysis

Additional Resources

• Trial and Error: Digital Case Studies (OLC). This resource explains the pros and cons of case studies in online courses.
• Case Method Group Activity (University of Central Florida: Teaching Online Pedagogical Repository). This resource contains examples of case studies in online courses.

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Home » Case Study – Methods, Examples and Guide

Case Study – Methods, Examples and Guide

Table of Contents

A case study is a research method that involves an in-depth examination and analysis of a particular phenomenon or case, such as an individual, organization, community, event, or situation.

It is a qualitative research approach that aims to provide a detailed and comprehensive understanding of the case being studied. Case studies typically involve multiple sources of data, including interviews, observations, documents, and artifacts, which are analyzed using various techniques, such as content analysis, thematic analysis, and grounded theory. The findings of a case study are often used to develop theories, inform policy or practice, or generate new research questions.

Types of Case Study

Types and Methods of Case Study are as follows:

Single-Case Study

A single-case study is an in-depth analysis of a single case. This type of case study is useful when the researcher wants to understand a specific phenomenon in detail.

For Example , A researcher might conduct a single-case study on a particular individual to understand their experiences with a particular health condition or a specific organization to explore their management practices. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as content analysis or thematic analysis. The findings of a single-case study are often used to generate new research questions, develop theories, or inform policy or practice.

Multiple-Case Study

A multiple-case study involves the analysis of several cases that are similar in nature. This type of case study is useful when the researcher wants to identify similarities and differences between the cases.

For Example, a researcher might conduct a multiple-case study on several companies to explore the factors that contribute to their success or failure. The researcher collects data from each case, compares and contrasts the findings, and uses various techniques to analyze the data, such as comparative analysis or pattern-matching. The findings of a multiple-case study can be used to develop theories, inform policy or practice, or generate new research questions.

Exploratory Case Study

An exploratory case study is used to explore a new or understudied phenomenon. This type of case study is useful when the researcher wants to generate hypotheses or theories about the phenomenon.

For Example, a researcher might conduct an exploratory case study on a new technology to understand its potential impact on society. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as grounded theory or content analysis. The findings of an exploratory case study can be used to generate new research questions, develop theories, or inform policy or practice.

Descriptive Case Study

A descriptive case study is used to describe a particular phenomenon in detail. This type of case study is useful when the researcher wants to provide a comprehensive account of the phenomenon.

For Example, a researcher might conduct a descriptive case study on a particular community to understand its social and economic characteristics. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as content analysis or thematic analysis. The findings of a descriptive case study can be used to inform policy or practice or generate new research questions.

Instrumental Case Study

An instrumental case study is used to understand a particular phenomenon that is instrumental in achieving a particular goal. This type of case study is useful when the researcher wants to understand the role of the phenomenon in achieving the goal.

For Example, a researcher might conduct an instrumental case study on a particular policy to understand its impact on achieving a particular goal, such as reducing poverty. The researcher collects data from multiple sources, such as interviews, observations, and documents, and uses various techniques to analyze the data, such as content analysis or thematic analysis. The findings of an instrumental case study can be used to inform policy or practice or generate new research questions.

Case Study Data Collection Methods

Here are some common data collection methods for case studies:

Interviews involve asking questions to individuals who have knowledge or experience relevant to the case study. Interviews can be structured (where the same questions are asked to all participants) or unstructured (where the interviewer follows up on the responses with further questions). Interviews can be conducted in person, over the phone, or through video conferencing.

Observations

Observations involve watching and recording the behavior and activities of individuals or groups relevant to the case study. Observations can be participant (where the researcher actively participates in the activities) or non-participant (where the researcher observes from a distance). Observations can be recorded using notes, audio or video recordings, or photographs.

Documents can be used as a source of information for case studies. Documents can include reports, memos, emails, letters, and other written materials related to the case study. Documents can be collected from the case study participants or from public sources.

Surveys involve asking a set of questions to a sample of individuals relevant to the case study. Surveys can be administered in person, over the phone, through mail or email, or online. Surveys can be used to gather information on attitudes, opinions, or behaviors related to the case study.

Artifacts are physical objects relevant to the case study. Artifacts can include tools, equipment, products, or other objects that provide insights into the case study phenomenon.

How to conduct Case Study Research

Conducting a case study research involves several steps that need to be followed to ensure the quality and rigor of the study. Here are the steps to conduct case study research:

• Define the research questions: The first step in conducting a case study research is to define the research questions. The research questions should be specific, measurable, and relevant to the case study phenomenon under investigation.
• Select the case: The next step is to select the case or cases to be studied. The case should be relevant to the research questions and should provide rich and diverse data that can be used to answer the research questions.
• Collect data: Data can be collected using various methods, such as interviews, observations, documents, surveys, and artifacts. The data collection method should be selected based on the research questions and the nature of the case study phenomenon.
• Analyze the data: The data collected from the case study should be analyzed using various techniques, such as content analysis, thematic analysis, or grounded theory. The analysis should be guided by the research questions and should aim to provide insights and conclusions relevant to the research questions.
• Draw conclusions: The conclusions drawn from the case study should be based on the data analysis and should be relevant to the research questions. The conclusions should be supported by evidence and should be clearly stated.
• Validate the findings: The findings of the case study should be validated by reviewing the data and the analysis with participants or other experts in the field. This helps to ensure the validity and reliability of the findings.
• Write the report: The final step is to write the report of the case study research. The report should provide a clear description of the case study phenomenon, the research questions, the data collection methods, the data analysis, the findings, and the conclusions. The report should be written in a clear and concise manner and should follow the guidelines for academic writing.

Examples of Case Study

Here are some examples of case study research:

• The Hawthorne Studies : Conducted between 1924 and 1932, the Hawthorne Studies were a series of case studies conducted by Elton Mayo and his colleagues to examine the impact of work environment on employee productivity. The studies were conducted at the Hawthorne Works plant of the Western Electric Company in Chicago and included interviews, observations, and experiments.
• The Stanford Prison Experiment: Conducted in 1971, the Stanford Prison Experiment was a case study conducted by Philip Zimbardo to examine the psychological effects of power and authority. The study involved simulating a prison environment and assigning participants to the role of guards or prisoners. The study was controversial due to the ethical issues it raised.
• The Challenger Disaster: The Challenger Disaster was a case study conducted to examine the causes of the Space Shuttle Challenger explosion in 1986. The study included interviews, observations, and analysis of data to identify the technical, organizational, and cultural factors that contributed to the disaster.
• The Enron Scandal: The Enron Scandal was a case study conducted to examine the causes of the Enron Corporation’s bankruptcy in 2001. The study included interviews, analysis of financial data, and review of documents to identify the accounting practices, corporate culture, and ethical issues that led to the company’s downfall.
• The Fukushima Nuclear Disaster : The Fukushima Nuclear Disaster was a case study conducted to examine the causes of the nuclear accident that occurred at the Fukushima Daiichi Nuclear Power Plant in Japan in 2011. The study included interviews, analysis of data, and review of documents to identify the technical, organizational, and cultural factors that contributed to the disaster.

Application of Case Study

Case studies have a wide range of applications across various fields and industries. Here are some examples:

Business and Management

Case studies are widely used in business and management to examine real-life situations and develop problem-solving skills. Case studies can help students and professionals to develop a deep understanding of business concepts, theories, and best practices.

Case studies are used in healthcare to examine patient care, treatment options, and outcomes. Case studies can help healthcare professionals to develop critical thinking skills, diagnose complex medical conditions, and develop effective treatment plans.

Case studies are used in education to examine teaching and learning practices. Case studies can help educators to develop effective teaching strategies, evaluate student progress, and identify areas for improvement.

Social Sciences

Case studies are widely used in social sciences to examine human behavior, social phenomena, and cultural practices. Case studies can help researchers to develop theories, test hypotheses, and gain insights into complex social issues.

Law and Ethics

Case studies are used in law and ethics to examine legal and ethical dilemmas. Case studies can help lawyers, policymakers, and ethical professionals to develop critical thinking skills, analyze complex cases, and make informed decisions.

Purpose of Case Study

The purpose of a case study is to provide a detailed analysis of a specific phenomenon, issue, or problem in its real-life context. A case study is a qualitative research method that involves the in-depth exploration and analysis of a particular case, which can be an individual, group, organization, event, or community.

The primary purpose of a case study is to generate a comprehensive and nuanced understanding of the case, including its history, context, and dynamics. Case studies can help researchers to identify and examine the underlying factors, processes, and mechanisms that contribute to the case and its outcomes. This can help to develop a more accurate and detailed understanding of the case, which can inform future research, practice, or policy.

Case studies can also serve other purposes, including:

• Illustrating a theory or concept: Case studies can be used to illustrate and explain theoretical concepts and frameworks, providing concrete examples of how they can be applied in real-life situations.
• Developing hypotheses: Case studies can help to generate hypotheses about the causal relationships between different factors and outcomes, which can be tested through further research.
• Providing insight into complex issues: Case studies can provide insights into complex and multifaceted issues, which may be difficult to understand through other research methods.
• Informing practice or policy: Case studies can be used to inform practice or policy by identifying best practices, lessons learned, or areas for improvement.

Advantages of Case Study Research

There are several advantages of case study research, including:

• In-depth exploration: Case study research allows for a detailed exploration and analysis of a specific phenomenon, issue, or problem in its real-life context. This can provide a comprehensive understanding of the case and its dynamics, which may not be possible through other research methods.
• Rich data: Case study research can generate rich and detailed data, including qualitative data such as interviews, observations, and documents. This can provide a nuanced understanding of the case and its complexity.
• Holistic perspective: Case study research allows for a holistic perspective of the case, taking into account the various factors, processes, and mechanisms that contribute to the case and its outcomes. This can help to develop a more accurate and comprehensive understanding of the case.
• Theory development: Case study research can help to develop and refine theories and concepts by providing empirical evidence and concrete examples of how they can be applied in real-life situations.
• Practical application: Case study research can inform practice or policy by identifying best practices, lessons learned, or areas for improvement.
• Contextualization: Case study research takes into account the specific context in which the case is situated, which can help to understand how the case is influenced by the social, cultural, and historical factors of its environment.

Limitations of Case Study Research

There are several limitations of case study research, including:

• Limited generalizability : Case studies are typically focused on a single case or a small number of cases, which limits the generalizability of the findings. The unique characteristics of the case may not be applicable to other contexts or populations, which may limit the external validity of the research.
• Biased sampling: Case studies may rely on purposive or convenience sampling, which can introduce bias into the sample selection process. This may limit the representativeness of the sample and the generalizability of the findings.
• Subjectivity: Case studies rely on the interpretation of the researcher, which can introduce subjectivity into the analysis. The researcher’s own biases, assumptions, and perspectives may influence the findings, which may limit the objectivity of the research.
• Limited control: Case studies are typically conducted in naturalistic settings, which limits the control that the researcher has over the environment and the variables being studied. This may limit the ability to establish causal relationships between variables.
• Time-consuming: Case studies can be time-consuming to conduct, as they typically involve a detailed exploration and analysis of a specific case. This may limit the feasibility of conducting multiple case studies or conducting case studies in a timely manner.
• Resource-intensive: Case studies may require significant resources, including time, funding, and expertise. This may limit the ability of researchers to conduct case studies in resource-constrained settings.

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Teaching excellence & educational innovation, case studies, what are case studies.

Case studies are stories. They present realistic, complex, and contextually rich situations and often involve a dilemma, conflict, or problem that one or more of the characters in the case must negotiate.

A good case study, according to Professor Paul Lawrence is:

“the vehicle by which a chunk of reality is brought into the classroom to be worked over by the class and the instructor. A good case keeps the class discussion grounded upon some of the stubborn facts that must be faced in real life situations.”

(quoted in Christensen, 1981)

Although they have been used most extensively in the teaching of medicine, law and business, case studies can be an effective teaching tool in any number of disciplines. As an instructional strategy, case studies have a number of virtues. They “bridge the gap between theory and practice and between the academy and the workplace” (Barkley, Cross, and Major 2005, p.182). They also give students practice identifying the parameters of a problem, recognizing and articulating positions, evaluating courses of action, and arguing different points of view.

Case studies vary in length and detail, and can be used in a number of ways, depending on the case itself and on the instructor’s goals.

• They can be short (a few paragraphs) or long (e.g. 20+ pages).
• They can be used in lecture-based or discussion-based classes.
• They can be real, with all the detail drawn from actual people and circumstances, or simply realistic.
• They can provide all the relevant data students need to discuss and resolve the central issue, or only some of it, requiring students to identify, and possibly fill in (via outside research), the missing information.
• They can require students to examine multiple aspects of a problem, or just a circumscribed piece.
• They can require students to propose a solution for the case or simply to identify the parameters of the problem.

Finding or creating cases

It is possible to write your own case studies, although it is not a simple task. The material for a case study can be drawn from your own professional experiences (e.g., negotiating a labor dispute at a local corporation or navigating the rocky shoals of a political campaign), from current events (e.g., a high-profile medical ethics case or a diplomatic conundrum), from historical sources (e.g., a legal debate or military predicament), etc. It is also possible to find published cases from books and on-line case study collections. Whatever the source, an effective case study is one that, according to Davis (1993):

• tells a “real” and engaging story
• raises a thought-provoking issue
• has elements of conflict
• promotes empathy with the central characters
• lacks an obvious or clear-cut right answer
• encourages students to think and take a position
• portrays actors in moments of decision
• provides plenty of data about character, location, context, actions
• is relatively concise

Using case studies

How you use case studies will depend on the goals, as well as on the format, of your course. If it is a large lecture course, for example, you might use a case study to illustrate and enrich the lecture material. (An instructor lecturing on principles of marketing, for example, might use the case of a particular company or product to explore marketing issues and dilemmas in a real-life context.) Also in a large class you might consider breaking the class into small groups or pairs to discuss a relevant case. If your class is a smaller, discussion-format course, you will be able to use more detailed and complex cases, to explore the perspectives introduced in the case in greater depth, and perhaps integrate other instructional strategies, such as role playing or debate. Regardless of the format in which you employ case studies, it is important that you, as the instructor, know all the issues involved in the case, prepare questions and prompts in advance, and anticipate where students might run into problems. Finally, consider who your students are and how you might productively draw on their backgrounds, experiences, personalities, etc., to enhance the discussion. While there are many variations in how case studies can be used, these six steps provide a general framework for how to lead a case-based discussion:

• Give students ample time to read and think about the case. If the case is long, assign it as homework with a set of questions for students to consider (e.g., What is the nature of the problem the central character is facing? What are some possible courses of action? What are the potential obstacles?)
• Introduce the case briefly and provide some guidelines for how to approach it. Clarify how you want students to think about the case (e.g., “Approach this case as if you were the presiding judge” or “You are a consultant hired by this company. What would you recommend?”) Break down the steps you want students to take in analyzing the case (e.g., “First, identify theconstraints each character in the case was operating under and the opportunities s/he had. Second, evaluate the decisions each character made and their implications. Finally, explain what you would have done differently and why.”). If you would like students to disregard or focus on certain information, specify that as well (e.g., “I want you to ignore the political affiliation of the characters described and simply distinguish their positions on stem-cell research as they are articulated here.”)
• Create groups and monitor them to make sure everyone is involved. Breaking the full class into smaller groups gives individual students more opportunities for participation and interaction. However, small groups can drift off track if you do not provide structure. Thus, it is a good idea to make the task of the group very concrete and clear (e.g., “You are to identify three potential courses of action and outline the pros and cons of each from a public relations standpoint”). You may also want to designate roles within each group: for example, one individual might be charged with keeping the others on task and watching the time; a second individual’s role might be to question the assumptions or interpretations of the group and probe for deeper analysis; a third individual’s role might be to record the group’s thoughts and report their decision to the class.  Alternatively, group members could be assigned broad perspectives (e.g., liberal, conservative, libertarian) to represent, or asked to speak for the various “stake-holders” in the case study.
• Have groups present their solutions/reasoning: If groups know they are responsible for producing something (a decision, rationale, analysis) to present to the class, they will approach the discussion with greater focus and seriousness. Write their conclusions on the board so that you can return to them in the discussion that follows.
•  Ask questions for clarification and to move discussion to another level. One of the challenges for a case-based discussion leader is to guide the discussion and probe for deeper analysis without over-directing. As the discussion unfolds, ask questions that call for students to examine their own assumptions, substantiate their claims, provide illustrations, etc.
• Synthesize issues raised. Be sure to bring the various strands of the discussion back together at the end, so that students see what they have learned and take those lessons with them. The job of synthesizing need not necessarily fall to the instructor, however; one or more students can be given this task.

Some variations on this general method include having students do outside research (individually or in groups) to bring to bear on the case in question, and comparing the actual outcome of a real-life dilemma to the solutions generated in class. 

Sources referenced:

Barkley, E. F, Cross, K. P. & Major, C. H. (2005) Collaborative Learning Techniques: A Handbook for College Faculty. San-Francisco: Jossey-Bass.

Christensen, C. R. (1981) Teaching By the Case Method. Boston: Harvard Business School.

Davis, B. G. (1993) Tools for Teaching. San Francisco: Jossey-Bass.

How to... Write a teaching case study

• What is a teaching case study?

A discussion-based case study is an education tool to facilitate learning about, and analysis of, a real-world situation.

A case study provides a well-researched and compelling narrative about an individual, or a group of people, that needs to make a decision in an organisational setting.

The case study narrative includes relevant information about the situation, and gives multiple perspectives on the problem or decision that needs to be taken, but does not provide analysis, conclusions, or a solution.

On this page...

How does a case study work in education, top tips for writing a case study, what is the difference between teaching cases and research focused cases.

• Writing the case study

How to write a teaching note

• Final thoughts

The Emerald Cases Hub

Which publication would suit my case study.

Read about getting ready to publish and visit the Emerald Cases Hub for courses and guides on writing case studies and teaching notes.

Teaching cases expose students to real-world business dilemmas in different cultural contexts.

Students are expected to read the case study and prepare an argument about the most appropriate course of action or recommendation, which can be debated in a facilitated case study class session, or documented in a case study assignment or examination.

A case teaching note, containing recent and relevant theoretical and managerial frameworks, will be published alongside the teaching case, and can be used to demonstrate the links between course content and the case situation to support teaching of the case method.

Teaching case studies have a distinctive literary style: they are written in the third person, in the past tense, and establish an objectivity of core dilemmas in the case.

We have gathered some top tips for you to think about as your write your case study.

Collect information

Cases can be based on primary or secondary data; however, carrying out interviews with the protagonist and others in the organisation, where possible, often results in a better and more balanced case study.

Make sure that you have all the materials you will need before you start the writing process. This will speed up the actual process. Most case studies have a mixture of primary and secondary sources to help capture the spirit of the protagonist.

Structure the narrative

Tell the story in chronological order and in the past tense. Identify and establish the central protagonist and their dilemma in the first paragraph and summarise the dilemma again at the end of the case.

Develop the protagonist

Ensure the protagonist is a well-developed character and that students can identify with their motivations throughout the case.

Get permission

When you submit your case study and teaching note, you must include signed permission from the relevant protagonist or company featured in the case and for any material for which you don’t own the copyright. 

Be clear on your teaching objective

The case method offers a variety of class participation methods, such as discussion, role-play, presentation, or examination. Decide which method best suits the case you want to write. 

Identify case lead author

You might want to consider writing your case study in partnership with colleagues. However, if you are writing a case with other people you need to make sure that the case reads as one voice.

You do not have to share the work evenly. Instead, play to your individual strengths: one author might be better at data analysis, one a better writer. Agree and clarify the order of appearance of authors. This is very important since this cannot be changed after publication.

Write a thorough teaching note

A well-written case study needs an equally well-written teaching note to allow instructors to adopt the case without the need for additional research. The standard teaching note provides key materials such as learning objectives, sample questions and answers, and more. See 'What to include in your teaching note' to produce effective teaching note for your case.

Writing a teaching case requires a distinctive literary style; it should be written in the third person, in the past tense, and establish objectivity of the core dilemmas in the case.

To begin with, a case has to have a hook: an overriding issue that pulls various parts together, a managerial issue or decision that requires urgent attention. 

The trick is to present the story so that the hook is not immediately apparent but ‘discovered’ by students putting the relevant pieces together. More importantly, the hook must be linked to a particular concept, theory, or methodology. 

A teaching case reflects the ambiguity of the situation and need not have a single outcome, as the intent is to create a dialogue with students, encourage critical thinking and research, and evaluate recommendations.

Research cases are a methodology used to support research findings and add to the body of theoretical knowledge, and as such are more academically-focused and evidence-based.

Writing a case study

How to write & structure a case

• Write in the past tense
• Identify and establish an issue/problem which can be used to teach a concept or theory

The opening paragraph should make clear:

• Who the main protagonist is 
• Who the key decision maker is 
• What the nature of the problem or issue is 
• When the case took place, including specific dates 
• Why the issue or problem arose

The body of the case should:

• Tell the whole story – usually in a chronological order 
• Typically contain general background on business environment, company background, and the details of the specific issue(s) faced by the company 
• Tell more than one side of the story so that students can think of competing alternatives

The concluding paragraph should:

• Provide a short synthesis of the case to reiterate the main issues, or even to raise new questions

Before you start, choose where to publish your case study and familiarise yourself with the style and formatting requirements.

Get ready to publish  

What to include in your teaching note

Case synopsis.

Provide a brief summary (approximately 150-200 words) describing the case setting and key issues. Include:

• Name of the organisation
• Time span of the case study
• Details of the protagonist
• The dilemma facing the protagonist
• Sub-field of academia the case is designed to teach (e.g., market segmentation in the telecommunications sector).

Target audience

Clearly identify the appropriate audience for the case (e.g., undergraduate, graduate, or both).  Consider:

• Possible courses where the case can be used
• Level of difficulty
• Specific pre-requisites
• Discipline(s) for which the case is most relevant

If there are multiple target audiences, discuss different teaching strategies.

Top tip: remember that the deciding factor for most instructors looking to find a case for their classroom is relevancy. Working with a specific audience in mind and sharing guidance on case usage helps develop the applicability of your case.

Learning objectives

Set a minimum of one objective for a compact case study and three to four for a longer case. Your objectives should be specific and reflective of the courses you suggest your case be taught in. Make it clear what students can expect to learn from reading the case.

Top tip: Good learning objectives should cover not only basic understanding of the context and issues presented in the case, but also include a few more advanced goals such as analysis and evaluation of the case dilemma.

Research methods

Outline the types of data used to develop the case, how this data was gathered, and whether any names/details/etc. within the case have been disguised. Please note that you will need to obtain consent from the case protagonist/organisation if primary data has been used. Cases based on secondary data (i.e., any information that is publicly available) are not required to obtain consent.

Teaching plan and objectives

Provide a breakdown of the classroom discussion time into sections. Include a brief description of the opening and closing 10-15 minutes, as well as challenging case discussion questions with comprehensive sample answers.

Provide instructors a detailed breakdown of how you would teach the case in 90 minutes. Include:

• Brief description of the opening 10-15 minutes.
• Suggested class time, broken down by topics, assignment questions, and activities.
• Brief description of the closing 10-15 minutes. Reinforce the learning objectives and reveal what actually happened, if applicable

Assignment questions and answers

Include a set of challenging assignment questions that align with the teaching objectives and relate to the dilemma being faced in the case.

Successful cases will provide:

• Three to five questions aligned to the learning objectives.
• A combination of closed, open-ended, and even controversial questions to create discussion.
• Questions that prompt students to consider a dilemma from all angles.

Successful sample answers should:

• Provide an example of an outstanding (A+) response to each question. To illustrate the full range of potential answers, good teaching notes often go on to provide examples of marginal and even incorrect responses as well.
• Draw from recent literature, theory, or research findings to analyse the case study.
• Reflect the reality that a case may not necessarily have a single correct answer by highlighting a diversity of opinions and approaches.

Supporting material

Supporting materials can include any additional information or resources that supplement the experience of using your case. Examples of these materials include  such as worksheets, videos, reading lists, reference materials, etc. If you are including classroom activities as part of your teaching note, please provide detailed instructions on how to direct these activities.

Test & learn

When you have finished writing your case study and teaching note, test them!

Try them out in class to see if students have enough information to thoughtfully address the case dilemma, if the teaching note supports an engaged class discussion, and if the teaching note assignments/lesson plan timing are appropriate. Revise as needed based on the class experience before submitting.

Guide to writing a teaching note

Our short PDF guide will give you advice on writing your teaching note, what you should include and our top tips to creating an effective teaching note.

Download our guide

Final thoughts on writing

What makes a great teaching case?

• Written in the case teaching narrative style, not in the style of a research article
• Classroom tested, making it much more robust
• Objective, considering all sides of a dilemma
• Aligned with the objectives of the publication in which it is included
• Structured to allow for relevant learning outcomes, enabling students to meet them effectively

Common review feedback comments

• The case requires additional information in order to be taught
• A lack of detail
• Suggested answers are not supported by the case
• Learning objectives which apply a model without a purpose
• No sample answers
• Not written in the third person or past tense
• No analysis or lessons learned

What makes a good teaching note?

• Clear learning objectives
• Suggested class time, broken down by topics
• Suggested student assignment
• Brief description of the opening and closing 10-15 minutes and case synopsis
• Challenging case discussion questions with sample answers
• Supporting materials – worksheets, videos, readings, reference material, etc
• Target audience identified
• If applicable, an update on ‘what actually happened’

Register on the Emerald Cases Hub to access free resources designed by case-writing experts to help you write and publish a quality case study. Develop your skills and knowledge with a course on writing a case study and teaching note, view sample cases, or explore modules on teaching/leaning through the case method.

Visit the Emerald Cases Hub

A key factor in boosting the chances of your case study being published is making sure it is submitted to the most suitable outlet. Emerald is delighted to offer two key options: 

Emerging Markets Case Studies (EMCS)

EMCS welcomes well-researched, instructive, and multimedia online cases about the most interesting companies in complex emerging market contexts, to be used by faculty to develop effective managers globally. 

Cases must be factual and be developed from multiple sources, including primary data sourced and signed-off by the company involved.  

Find out more about EMCS

The CASE Journal (TCJ)

TCJ is the official journal of The CASE Association, the leading online, double-blind, peer-reviewed journal featuring factual teaching cases and case exercises spanning the full spectrum of business and management disciplines.

TCJ invites submissions of cases designed for classroom use.  

Find out more about TCJ

The journal peer review process

Understand the journal and case study peer review process and read our tips for revising your submission.

Submit your case study

Submit your case through your chosen channel’s online submission site, find author support and understand your next steps to publish your case study.

Competitions

We partner with a range of organisations to offer case writing competitions. Applying for an award opens the door to the possibility of you receiving international recognition and a cash prize.

Student Case Study

Ai generator.

Delving into student case studies offers invaluable insights into educational methodologies and student behaviors. This guide, complete with detailed case study examples , is designed to help educators, researchers, and students understand the nuances of creating and analyzing case studies in an educational context. By exploring various case study examples, you will gain the tools and knowledge necessary to effectively interpret and apply these studies, enhancing both teaching and learning experiences in diverse academic settings.

What is a Student Case Study? – Meaning A student case study is an in-depth analysis of a student or a group of students to understand various educational, psychological, or social aspects. It involves collecting detailed information through observations, interviews, and reviewing records, to form a comprehensive picture. The goal of a case study analysis is to unravel the complexities of real-life situations that students encounter, making it a valuable tool in educational research. In a case study summary, key findings are presented, often leading to actionable insights. Educators and researchers use these studies to develop strategies for improving learning environments. Additionally, a case study essay allows students to demonstrate their understanding by discussing the analysis and implications of the case study, fostering critical thinking and analytical skills.

Download Student Case Study Bundle

Schools especially those that offers degree in medicine, law, public policy and public health teaches students to learn how to conduct a case study. Some students say they love case studies . For what reason? Case studies offer real world challenges. They help in preparing the students how to deal with their future careers. They are considered to be the vehicle for theories and concepts that enables you to be good at giving detailed discussions and even debates. Case studies are useful not just in the field of education, but also in adhering to the arising issues in business, politics and other organizations.

Student Case Study Format

Case Study Title : Clear and descriptive title reflecting the focus of the case study. Student’s Name : Name of the student the case study is about. Prepared by : Name of the person or group preparing the case study. School Name : Name of the school or educational institution. Date : Date of completion or submission.

Introduction

Background Information : Briefly describe the student’s background, including age, grade level, and relevant personal or academic history. Purpose of the Case Study : State the reason for conducting this case study, such as understanding a particular behavior, learning difficulty, or achievement.

Case Description

Situation or Challenge : Detail the specific situation, challenge, or condition that the student is facing. Observations and Evidence : Include observations from teachers, parents, or the students themselves, along with any relevant academic or behavioral records.

Problem Analysis : Analyze the situation or challenge, identifying potential causes or contributing factors. Impact on Learning : Discuss how the situation affects the student’s learning or behavior in school.

Intervention Strategies

Action Taken : Describe any interventions or strategies implemented to address the situation. This could include educational plans, counseling, or specific teaching strategies. Results of Intervention : Detail the outcome of these interventions, including any changes in the student’s behavior or academic performance.

Conclusion and Recommendations

Summary of Findings : Summarize the key insights gained from the case study. Recommendations : Offer suggestions for future actions or strategies to further support the student. This might include recommendations for teachers, parents, or the student themselves.

Best Example of Student Case Study

Overcoming Reading Challenges: A Case Study of Emily Clark, Grade 3 Prepared by: Laura Simmons, Special Education Teacher Sunset Elementary School Date: May 12, 2024   Emily Clark, an 8-year-old student in the third grade at Sunset Elementary School, has been facing significant challenges with reading and comprehension since the first grade. Known for her enthusiasm and creativity, Emily’s struggles with reading tasks have been persistent and noticeable. The primary purpose of this case study is to analyze Emily’s reading difficulties, implement targeted interventions, and assess their effectiveness.   Emily exhibits difficulty in decoding words, reading fluently, and understanding text, as observed by her teachers since first grade. Her reluctance to read aloud and frustration with reading tasks have been consistently noted. Assessments indicate that her reading level is significantly below the expected standard for her grade. Parental feedback has also highlighted Emily’s struggles with reading-related homework.   Analysis of Emily’s situation suggests a potential learning disability in reading, possibly dyslexia. This is evidenced by her consistent difficulty with word recognition and comprehension. These challenges have impacted not only her reading skills but also her confidence and participation in class activities, especially those involving reading.   To address these challenges, an individualized education plan (IEP) was developed. This included specialized reading instruction focusing on phonemic awareness and decoding skills, multisensory learning approaches, and regular sessions with a reading specialist. Over a period of six months, Emily demonstrated significant improvements. She engaged more confidently in reading activities, and her reading assessment scores showed notable progress.   In conclusion, the intervention strategies implemented for Emily have been effective. Her case highlights the importance of early identification and the implementation of tailored educational strategies for students with similar challenges. It is recommended that Emily continues to receive specialized instruction and regular monitoring. Adjustments to her IEP should be made as necessary to ensure ongoing progress. Additionally, fostering a positive reading environment at home is also recommended.

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Case Study Definition

A case study is defined as a research methodology that allows you to conduct an intensive study about a particular person, group of people, community, or some unit in which the researcher could provide an in-depth data in relation to the variables. Case studies can examine a phenomena in the natural setting. This increases your ability to understand why the subjects act such. You may be able to describe how this method allows every researcher to take a specific topic to narrow it down making it into a manageable research question. The researcher gain an in-depth understanding about the subject matter through collecting qualitative research and quantitative research datasets about the phenomenon.

Benefits and Limitations of Case Studies

If a researcher is interested to study about a phenomenon, he or she will be assigned to a single-case study that will allow him or her to gain an understanding about the phenomenon. Multiple-case study would allow a researcher to understand the case as a group through comparing them based on the embedded similarities and differences. However, the volume of data in case studies will be difficult to organize and the process of analysis and strategies needs to be carefully decided upon. Reporting of findings could also be challenging at times especially when you are ought to follow for word limits.

Example of Case Study

Nurses’ pediatric pain management practices.

One of the authors of this paper (AT) has used a case study approach to explore nurses’ pediatric pain management practices. This involved collecting several datasets:

Observational data to gain a picture about actual pain management practices.

Questionnaire data about nurses’ knowledge about pediatric pain management practices and how well they felt they managed pain in children.

Questionnaire data about how critical nurses perceived pain management tasks to be.

These datasets were analyzed separately and then compared and demonstrated that nurses’ level of theoretical did not impact on the quality of their pain management practices. Nor did individual nurse’s perceptions of how critical a task was effect the likelihood of them carrying out this task in practice. There was also a difference in self-reported and observed practices; actual (observed) practices did not confirm to best practice guidelines, whereas self-reported practices tended to.

How do you Write a Case Study for Students?

1. choose an interesting and relevant topic:.

Select a topic that is relevant to your course and interesting to your audience. It should be specific and focused, allowing for in-depth analysis.

2. Conduct Thorough Research :

Gather information from reputable sources such as books, scholarly articles, interviews, and reliable websites. Ensure you have a good understanding of the topic before proceeding.

3. Identify the Problem or Research Question:

Clearly define the problem or research question your case study aims to address. Be specific about the issues you want to explore and analyze.

4. Introduce the Case:

Provide background information about the subject, including relevant historical, social, or organizational context. Explain why the case is important and what makes it unique.

5. Describe the Methods Used:

Explain the methods you used to collect data. This could include interviews, surveys, observations, or analysis of existing documents. Justify your choice of methods.

6. Present the Findings:

Present the data and findings in a clear and organized manner. Use charts, graphs, and tables if applicable. Include direct quotes from interviews or other sources to support your points.

7. Analytical Interpretation:

Analyze the data and discuss the patterns, trends, or relationships you observed. Relate your findings back to the research question. Use relevant theories or concepts to support your analysis.

8. Discuss Limitations:

Acknowledge any limitations in your study, such as constraints in data collection or research methods. Addressing limitations shows a critical awareness of your study’s scope.

9. Propose Solutions or Recommendations:

If your case study revolves around a problem, propose practical solutions or recommendations based on your analysis. Support your suggestions with evidence from your findings.

10. Write a Conclusion:

Summarize the key points of your case study. Restate the importance of the topic and your findings. Discuss the implications of your study for the broader field.

What are the objectives of a Student Case Study?

1. learning and understanding:.

• To deepen students’ understanding of a particular concept, theory, or topic within their field of study.
• To provide real-world context and practical applications for theoretical knowledge.

2. Problem-Solving Skills:

• To enhance students’ critical thinking and problem-solving abilities by analyzing complex issues or scenarios.
• To encourage students to apply their knowledge to real-life situations and develop solutions.

3. Research and Analysis:

• To develop research skills, including data collection, data analysis , and the ability to draw meaningful conclusions from information.
• To improve analytical skills in interpreting data and making evidence-based decisions.

4. Communication Skills:

• To improve written and oral communication skills by requiring students to present their findings in a clear, organized, and coherent manner.
• To enhance the ability to communicate complex ideas effectively to both academic and non-academic audiences.

5. Ethical Considerations:

To promote awareness of ethical issues related to research and decision-making, such as participant rights, privacy, and responsible conduct.

6. Interdisciplinary Learning:

To encourage cross-disciplinary or interdisciplinary thinking, allowing students to apply knowledge from multiple areas to address a problem or issue.

7. Professional Development:

• To prepare students for future careers by exposing them to real-world situations and challenges they may encounter in their chosen profession.
• To develop professional skills, such as teamwork, time management, and project management.

8. Reflection and Self-Assessment:

• To prompt students to reflect on their learning and evaluate their strengths and weaknesses in research and analysis.
• To foster self-assessment and a commitment to ongoing improvement.

9. Promoting Innovation:

• To inspire creativity and innovation in finding solutions to complex problems or challenges.
• To encourage students to think outside the box and explore new approaches.

10. Building a Portfolio:

To provide students with tangible evidence of their academic and problem-solving abilities that can be included in their academic or professional portfolios.

What are the Elements of a Case Study?

A case study typically includes an introduction, background information, presentation of the main issue or problem, analysis, solutions or interventions, and a conclusion. It often incorporates supporting data and references.

How Long is a Case Study?

The length of a case study can vary, but it generally ranges from 500 to 1500 words. This length allows for a detailed examination of the subject while maintaining conciseness and focus.

How Big Should a Case Study Be?

The size of a case study should be sufficient to comprehensively cover the topic, typically around 2 to 5 pages. This size allows for depth in analysis while remaining concise and readable.

What Makes a Good Case Study?

A good case study is clear, concise, and well-structured, focusing on a relevant and interesting issue. It should offer insightful analysis, practical solutions, and demonstrate real-world applications or implications.

Case studies bring people into the real world to allow themselves engage in different fields such as in business examples, politics, health related aspect where each individuals could find an avenue to make difficult decisions. It serves to provide framework for analysis and evaluation of the different societal issues. This is one of the best way to focus on what really matters, to discuss about issues and to know what can we do about it.

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15 Real-Life Case Study Examples & Best Practices

Written by: Oghale Olori

Case studies are more than just success stories.

They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.

It’s no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.

To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.

Let’s dive in!

Table of Contents

What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.

• A case study is a compelling narrative that showcases how your product or service has positively impacted a real business or individual. 
• Case studies delve into your customer's challenges, how your solution addressed them and the quantifiable results they achieved.
• Your case study should have an attention-grabbing headline, great visuals and a relevant call to action. Other key elements include an introduction, problems and result section.
• Visme provides easy-to-use tools, professionally designed templates and features for creating attractive and engaging case studies.

A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.

Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.

Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.

Every great case study is made up of key elements. They are;

• Attention-grabbing headline: Write a compelling headline that grabs attention and tells your reader what the case study is about. For example, "How a CRM System Helped a B2B Company Increase Revenue by 225%.
• Introduction/Executive Summary: Include a brief overview of your case study, including your customer’s problem, the solution they implemented and the results they achieved.
• Problem/Challenge: Case studies with solutions offer a powerful way to connect with potential customers. In this section, explain how your product or service specifically addressed your customer's challenges.
• Solution: Explain how your product or service specifically addressed your customer's challenges.
• Results/Achievements : Give a detailed account of the positive impact of your product. Quantify the benefits achieved using metrics such as increased sales, improved efficiency, reduced costs or enhanced customer satisfaction.
• Graphics/Visuals: Include professional designs, high-quality photos and videos to make your case study more engaging and visually appealing.
• Quotes/Testimonials: Incorporate written or video quotes from your clients to boost your credibility.
• Relevant CTA: Insert a call to action (CTA) that encourages the reader to take action. For example, visiting your website or contacting you for more information. Your CTA can be a link to a landing page, a contact form or your social media handle and should be related to the product or service you highlighted in your case study.

Now that you understand what a case study is, let’s look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.

In this section, we’ll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.

We’ve also included professionally designed case study templates to inspire you.

1. Georgia Tech Athletics Increase Season Ticket Sales by 80%

Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.

Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.

Salesloft improved Georgia Tech’s sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.

As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.

Why Does This Case Study Work?

In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.

Salesloft utilized a case study video to increase engagement and invoke human connection.

Incorporating videos in your case study has a lot of benefits. Wyzol’s 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.

The beautiful thing is that creating videos for your case study doesn’t have to be daunting.

With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.

Simplify content creation and brand management for your team

• Collaborate on designs , mockups and wireframes with your non-design colleagues
• Lock down your branding to maintain brand consistency throughout your designs
• Why start from scratch? Save time with 1000s of professional branded templates

Sign up. It’s free.

2. WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot

WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.

This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.

WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpot’s deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.

As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspot’s impact resulted in 100% adoption across all sales, marketing, client success and operations teams.

Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.

Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writer’s block, Visme’s AI writer is perfect for you.

Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.

3. Immi’s Ram Fam Helps to Drive Over $200k in Sales

Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.

This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immi’s Ramen community of ambassadors and creators.

As a result of their partnership, Immi’s community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.

The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.

While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.

Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.

Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!

4. How WOW! is Saving Nearly 79% in Time and Cost With Visme

This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo

WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibility—that is, until they discovered Visme.

Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.

This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.

Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.

Visme’s interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.

“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.” - Kendra, L&D team, Wow!

Visme’s interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.

By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.

To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, “In Visme, where Kendra’s team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.”

Who wouldn't want that?

Including relevant figures and graphics in your case study is a sure way to convince your potential customers why you’re a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.

This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.

The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.

5. Lyte Reduces Customer Churn To Just 3% With Hubspot CRM

While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12–15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.

Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.

Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.

The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.

Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customer’s problems, process and achievements, just like this case study did in the beginning.

Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.

Take a look at this case study one-pager template below.

This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.

Our favorite part of this template is where the age group is visualized.

With Visme’s data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!

6. How Workato Converts 75% of Their Qualified Leads

Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.

At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.

As a result of implementing Chili Piper, Workato achieved a remarkable 75–80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.

This case study example utilizes the power of video testimonials to drive the impact of their product.

Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.

In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.

However, when crafting and designing your case study, you should prioritize having a good WMS.

Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.

Visme’s WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.

7. Rush Order Helps Vogmask Scale-Up During a Pandemic

Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.

Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.

Rush Order’s comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.

Rush Order chose one event where their impact mattered the most to their customer and shared that story.

While pandemics don't happen every day, you can look through your customer’s journey and highlight a specific time or scenario where your product or service saved their business.

The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.

Take a look at this product case study template below.

Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the reader’s attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.

The right combination of shapes and colors adds a level of professionalism to this case study template.

8. AMR Hair & Beauty leverages B2B functionality to boost sales by 200%

With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.

Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.

Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.

Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.

This case study example showcases the power of a concise and impactful narrative.

To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.

Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.

Don’t forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.

9. How a Marketing Agency Uses Visme to Create Engaging Content With Infographics

SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.

Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.

By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.

Visme creatively incorporates testimonials In this case study example.

By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.

This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.

Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.

For example, this case study highlighted Visme’s collaboration tool . With Visme’s tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.

Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;

Visme’s collaboration tool: “We really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.”

Visme’s library of stock photos and animated characters: “I really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. That’s added a lot of fun to our designs.”

Visme’s interactivity feature: “You can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.”

You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.

10. Jasper Grows Blog Organic Sessions 810% and Blog-Attributed User Signups 400X

Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.

To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.

Through their collaboration, Jasper’s organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.

The combination of storytelling and video testimonials within the case study example makes this a real winner. But there’s a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.

Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.

Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.

Try it yourself! Customize this template with your customer’s testimonial and add it to your case study!

11. How Meliá Became One of the Most Influential Hotel Chains on Social Media

Meliá Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.

Meliá partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled Meliá to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.

In addition to that, Meliá resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.

The need for a good case study design cannot be over-emphasized.

As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.

If you’re currently saying to yourself, “ I can write great case studies, but I don’t have the time or skill to turn it into a beautiful document.” Say no more.

Visme’s amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.

With Visme’s document generator, you can create PDFs, case study presentations , infographics and more!

Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.

12. Tea’s Me Cafe: Tamika Catchings is Brewing Glory

Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.

One of Tamika’s business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.

Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.

This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.

The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.

This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.

If you find yourself in that dilemma, you can use Visme’s AI image edit tool to touch up your photos. With Visme’s AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.

Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.

In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design.  With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.

With Visme’s brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Visme’s AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.

You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.

13. How Breakwater Kitchens Achieved a 7% Growth in Sales With Thryv

Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.

David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.

As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.

This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.

At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.

However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.

To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs.  So you don’t have to type it out multiple times.

14. Zoom’s Creative Team Saves Over 4,000 Hours With Brandfolder

Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.

At the time, Zoom’s assets were disorganized which made retrieving brand information a burden. Zoom’s creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.

Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoom’s email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.

With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.

Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.

Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.

From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.

The thing is, your case study presentation won’t always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.

Visme has a rich library of templates you can tap into. But if you’re racing against the clock, Visme’s AI presentation maker is your best ally.

15. How Cents of Style Made $1.7M+ in Affiliate Sales with LeadDyno

Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.

Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.

After exploring their options, Cents of Style decided on LeadDyno.

LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.

Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.

As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.

LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.

A well-placed CTA offers them a direct path to learn more and take action.

LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.

Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.

Still have more questions about case studies? Let's look at some frequently asked questions.

How to Write a Case Study?

• Choose a compelling story: Not all case studies are created equal. Pick one that is relevant to your target audience and demonstrates the specific benefits of your product or service.
• Outline your case study: Create a case study outline and highlight how you will structure your case study to include the introduction, problem, solution and achievements of your customer.
• Choose a case study template: After you outline your case study, choose a case study template . Visme has stunning templates that can inspire your case study design.
• Craft a compelling headline: Include figures or percentages that draw attention to your case study.
• Work on the first draft: Your case study should be easy to read and understand. Use clear and concise language and avoid jargon.
• Include high-quality visual aids: Visuals can help to make your case study more engaging and easier to read. Consider adding high-quality photos, screenshots or videos.
• Include a relevant CTA: Tell prospective customers how to reach you for questions or sign-ups.

What Are the Stages of a Case Study?

The stages of a case study are;

• Planning & Preparation: Highlight your goals for writing the case study. Plan the case study format, length and audience you wish to target.
• Interview the Client: Reach out to the company you want to showcase and ask relevant questions about their journey and achievements.
• Revision & Editing: Review your case study and ask for feedback. Include relevant quotes and CTAs to your case study.
• Publication & Distribution: Publish and share your case study on your website, social media channels and email list!
• Marketing & Repurposing: Turn your case study into a podcast, PDF, case study presentation and more. Share these materials with your sales and marketing team.

What Are the Advantages and Disadvantages of a Case Study?

Advantages of a case study:

• Case studies showcase a specific solution and outcome for specific customer challenges.
• It attracts potential customers with similar challenges.
• It builds trust and credibility with potential customers.
• It provides an in-depth analysis of your company’s problem-solving process.

Disadvantages of a case study:

• Limited applicability. Case studies are tailored to specific cases and may not apply to other businesses.
• It relies heavily on customer cooperation and willingness to share information.
• It stands a risk of becoming outdated as industries and customer needs evolve.

What Are the Types of Case Studies?

There are 7 main types of case studies. They include;

• Illustrative case study.
• Instrumental case study.
• Intrinsic case study.
• Descriptive case study.
• Explanatory case study.
• Exploratory case study.
• Collective case study.

How Long Should a Case Study Be?

The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies

What Is the Difference Between a Case Study and an Example?

Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.

Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.

Where Can I Find Case Study Examples?

You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.

If you need professionally-designed, customizable case study templates to create your own, Visme's template library is one of the best places to look. These templates include all the essential sections of a case study and high-quality content to help you create case studies that position your business as an industry leader.

Get More Out Of Your Case Studies With Visme

Case studies are an essential tool for converting potential customers into paying customers. By following the tips in this article, you can create compelling case studies that will help you build trust, establish credibility and drive sales.

Visme can help you create stunning case studies and other relevant marketing materials. With our easy-to-use platform, interactive features and analytics tools , you can increase your content creation game in no time.

There is no limit to what you can achieve with Visme. Connect with Sales to discover how Visme can boost your business goals.

Easily create beautiful case studies and more with Visme

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Top 40 Most Popular Case Studies of 2021

Two cases about Hertz claimed top spots in 2021's Top 40 Most Popular Case Studies

Two cases on the uses of debt and equity at Hertz claimed top spots in the CRDT’s (Case Research and Development Team) 2021 top 40 review of cases.

Hertz (A) took the top spot. The case details the financial structure of the rental car company through the end of 2019. Hertz (B), which ranked third in CRDT’s list, describes the company’s struggles during the early part of the COVID pandemic and its eventual need to enter Chapter 11 bankruptcy. 

The success of the Hertz cases was unprecedented for the top 40 list. Usually, cases take a number of years to gain popularity, but the Hertz cases claimed top spots in their first year of release. Hertz (A) also became the first ‘cooked’ case to top the annual review, as all of the other winners had been web-based ‘raw’ cases.

Besides introducing students to the complicated financing required to maintain an enormous fleet of cars, the Hertz cases also expanded the diversity of case protagonists. Kathyrn Marinello was the CEO of Hertz during this period and the CFO, Jamere Jackson is black.

Sandwiched between the two Hertz cases, Coffee 2016, a perennial best seller, finished second. “Glory, Glory, Man United!” a case about an English football team’s IPO made a surprise move to number four.  Cases on search fund boards, the future of malls,  Norway’s Sovereign Wealth fund, Prodigy Finance, the Mayo Clinic, and Cadbury rounded out the top ten.

Other year-end data for 2021 showed:

• Online “raw” case usage remained steady as compared to 2020 with over 35K users from 170 countries and all 50 U.S. states interacting with 196 cases.
• Fifty four percent of raw case users came from outside the U.S..
• The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines.
• Twenty-six of the cases in the list are raw cases.
• A third of the cases feature a woman protagonist.
• Orders for Yale SOM case studies increased by almost 50% compared to 2020.
• The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases.

CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

All of this year’s Top 40 cases are available for purchase from the Yale Management Media store .

And the Top 40 cases studies of 2021 are:

1.   Hertz Global Holdings (A): Uses of Debt and Equity

2.   Coffee 2016

3.   Hertz Global Holdings (B): Uses of Debt and Equity 2020

4.   Glory, Glory Man United!

5.   Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive

6.   The Future of Malls: Was Decline Inevitable?

7.   Strategy for Norway's Pension Fund Global

8.   Prodigy Finance

9.   Design at Mayo

10. Cadbury

11. City Hospital Emergency Room

13. Volkswagen

14. Marina Bay Sands

15. Shake Shack IPO

16. Mastercard

17. Netflix

18. Ant Financial

19. AXA: Creating the New CR Metrics

20. IBM Corporate Service Corps

21. Business Leadership in South Africa's 1994 Reforms

22. Alternative Meat Industry

23. Children's Premier

24. Khalil Tawil and Umi (A)

25. Palm Oil 2016

26. Teach For All: Designing a Global Network

27. What's Next? Search Fund Entrepreneurs Reflect on Life After Exit

28. Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

30. Project Sammaan

31. Commonfund ESG

32. Polaroid

33. Connecticut Green Bank 2018: After the Raid

34. FieldFresh Foods

35. The Alibaba Group

36. 360 State Street: Real Options

37. Herman Miller

38. AgBiome

39. Nathan Cummings Foundation

40. Toyota 2010

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Blog Graphic Design 15+ Case Study Examples for Business, Marketing & Sales

15+ Case Study Examples for Business, Marketing & Sales

Written by: Alice Corner Jan 12, 2023

Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?

If the answer is no — or at least, rarely — you get my point.

Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.

Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.

Click to jump ahead:

What is a case study?

What to include in a professional case study, business case study examples, simple case study examples, marketing case study examples, sales case study examples.

• Case study FAQs

A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation.

In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.

As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.

It’s also a good way to interview your customers about why they work with you.

Related: What is a Case Study? [+6 Types of Case Studies]

A professional case study showcases how your product or services helped potential clients achieve their business goals. You can also create case studies of internal, successful marketing projects. A professional case study typically includes:

• Company background and history
• The challenge
• How you helped
• Specific actions taken
• Visuals or Data
• Client testimonials

Here’s an example of a case study template:

Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.

Conduct a B2B case study by researching the company holistically

When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.

Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.

In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.

By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.

This case study report example could also be used within an annual or end-of-year report.

Highlight the key takeaway from your marketing case study

To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.

This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately. 

You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.

Learn  how to choose fonts  effectively with our Venngage guide and once you’ve done that.

Upload your fonts and  brand colors  to Venngage using the  My Brand Kit  tool and see them automatically applied to your designs.

The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.

In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.

If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.

Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Use charts to visualize data in your business case studies

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.

Making charts is even easier with Venngage.

In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.

Adding a chart here helps break up the information and add visual value to the case study. 

Using charts in your case study can also be useful if you’re creating a project management case study.

You could use a Gantt chart or a project timeline to show how you have managed the project successfully.

Use direct quotes to build trust in your marketing case study

To add an extra layer of authenticity you can include a direct quote from your customer within your case study.

According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.

So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.

You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.

This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.

This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.

Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.

These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.

Use colors and fonts to create a professional-looking case study

Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.

This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.

In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.

In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.

Show off impressive results with a bold marketing case study

Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.

In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.

Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.

Use a simple but clear layout in your case study

Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.

Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.

Making the information clear helps draw attention to the important results, and it helps improve the  accessibility of the design .

Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.

Use visuals and icons to create an engaging and branded business case study

Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.

Using icons, graphics, photos, or patterns helps create a much more engaging design. 

With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.

Use a monochromatic color palette to create a professional and clean case study

Let your research shine by using a monochromatic and minimalistic color palette.

By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.

In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.

The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.

Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:

Add long term goals in your case study

When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.

Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.

Check out this modern pattern design example of a case study below:

In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.

Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.

This strategy can also be handy when creating a consulting case study.

Use data to make concrete points about your sales and successes

When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).

Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.

While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.

They can clearly comprehend the information and it shows that the case study has been well researched.

Use emotive, persuasive, or action based language in your marketing case study

Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.

In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.

Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.

Keep your potential customers in mind when creating a customer case study for marketing

82% of marketers use case studies in their marketing  because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.

Why are case studies such an important tool in content marketing?

By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.

Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.

In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.

Related: 10+ Case Study Infographic Templates That Convert

Case studies are particularly effective as a sales technique.

A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.

Make impactful statistics pop in your sales case study

Writing a case study doesn’t mean using text as the only medium for sharing results.

You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:

Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.

In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.

Use high contrast shapes and colors to draw attention to key information in your sales case study

Help the key information stand out within your case study by using high contrast shapes and colors.

Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.

This design has used dark blue rectangles to help separate the information and make it easier to read.

Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.

Case study examples summary

Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.

You should update your business case study examples often if you are sharing them on your website .

It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.

Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.

Case study FAQ s

Why should you write a case study.

Case studies are an effective marketing technique to engage potential customers and help build trust.

By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.

In addition to being a good way to gather positive testimonials from existing customers , business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.

How should you write a case study?

To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.

You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study  from our extensive guide.

Related: How to Present a Case Study like a Pro (With Examples)

Some good questions you could ask would be:

• Why do you use our tool or service?
• How often do you use our tool or service?
• What does the process of using our product look like to you?
• If our product didn’t exist, what would you be doing instead?
• What is the number one benefit you’ve found from using our tool?

You might also enjoy:

• 12 Essential Consulting Templates For Marketing, Planning and Branding
• Best Marketing Strategies for Consultants and Freelancers in 2019 [Study + Infographic]

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Child Custody and Education in Texas Making the Right Choices

• Updated: June 24, 2024

Home / Blog / Child Custody and Education in Texas Making the Right Choices

Imagine this: You’re sipping your morning coffee, trying to figure out if you should tackle your overflowing inbox or finally organize the garage, when your phone buzzes with a message from your ex about your child’s upcoming parent-teacher conference, and you find yourself wondering how does Child Custody and Education in Texas intertwine and impact your child’s schooling. If you’ve found yourself pondering this question, you’re not alone.

In Texas, child custody, or conservatorship, deeply affects every aspect of your child’s life, especially their education. From who makes the school-related decisions to how extracurricular activities are managed, understanding the interplay between custody and education is crucial.

The short answer? Custody arrangements significantly shape your child’s educational journey. The type of conservatorship dictates everything from school choices to parental involvement in school activities.

But why stop here? Keep reading to uncover real-life examples, discover strategies to maintain educational stability during custody changes, and learn how to navigate the legal landscape with ease. Plus, we’ll dive into the nitty-gritty of non-biological parental rights, the impact of relocations, and how extracurricular activities fit into the mix. Whether you’re a parent, guardian, or just curious, this article promises to turn those complex legalities into a comprehensible, even enjoyable, read. Let’s get started!

Key Takeaways

• Texas uses the term ‘conservatorship’ instead of ‘child custody’, with three types: Joint Managing Conservator, Sole Managing Conservator, and Possessory Conservator, impacting decision-making and visitation rights.
• Child custody arrangements significantly influence educational decisions and stability, necessitating detailed custody agreements to address schooling type, transportation, and financial responsibilities to mitigate academic disruptions.
• Texas courts prioritize the child’s best interests in custody decisions, considering factors like the parent-child relationship, history of violence, criminal records, and the child’s preference (if over 12 years old), with family law attorneys and other resources providing essential support.

Understanding Child Custody Under Texas Law

At the Law Office of Bryan Fagan PLLC, understanding the intricacies of Child Custody and Education in Texas is crucial for ensuring the best outcomes for your child. In Texas, the legal relationship between a parent and a child under court-ordered custody is known as conservatorship. There are three types of conservators: Joint Managing Conservator, Sole Managing Conservator, and Possessory Conservator.

A Sole Managing Conservator holds the exclusive right to make most decisions about the child, typically assigned in cases involving family violence, child abuse, substance abuse, or the absence of the other parent. When one parent is designated as the Sole Managing Conservator, the other parent often becomes the Possessory Conservator, retaining visitation rights but having limited decision-making authority.

Conversely, Joint Managing Conservators share decision-making responsibilities. Whether legal custody is sole or joint determines which parent can make significant decisions regarding the child’s education. This shared responsibility profoundly impacts the management of the child’s welfare and the formulation of educational decisions.

For more practical insights and tips on how custody arrangements influence education, check out our guide on How Does Divorce Impact a Child’s Education in Texas: Practical Tips .

Impact of Child Custody Arrangements on Education

The child’s education is heavily dependent on the child custody arrangements . In cases of Joint Managing Conservatorship, parents must collaborate and agree on significant educational decisions for their child. This often requires a level of cooperation and mutual agreement that can be challenging but is essential for the child’s welfare and educational success.

Being part of parent-teacher conferences and other school events is a right extended to both parents as part of their involvement in their child’s education. Schools are required to ensure that both custodial and non-custodial parents receive important information and updates unless a court order states otherwise. Non-custodial parents are entitled to access their child’s school records as long as they can provide a certified copy of the court order. This allows them to stay informed about their child’s education and development.

Nonetheless, children’s academic performance may be affected by the emotional distress caused by divorce and changes in custody arrangements. Behavioral issues such as aggression or withdrawal in school can result from the emotional strain caused by divorce. Additionally, changes in a child’s living situation and daily routines can disrupt their academic journey and lead to lower grades and decreased interest in school activities.

To address these potential disruptions, custody agreements should specify the type of schooling for the child, including:

• Public school
• Private school
• Homeschooling
• Alternative education programs like Montessori or charter schools

These agreements should also outline the logistics of transportation, financial contributions, including child support, and scheduling to ensure the child’s education remains uninterrupted.

Regardless of the custody arrangement, the ultimate goal is to provide the child with a stable and supportive educational environment. Each parent’s ability to attend school activities and stay informed about their child’s academic progress plays a crucial role in maintaining this stability.

Factors Considered by Texas Courts in Custody Decisions

Texas courts operate under the presumption that parents should be joint managing conservators unless it is proven not to be in the child’s best interests. The best interest of the child principle is paramount, considering the impact of custody arrangements on the child’s psychological, physical, and emotional well-being.

Several factors influence the court’s decisions. The nature of the parent-child relationship, including emotional support and the ability to meet the child’s physical needs, is critical. Professional support, such as insights from therapists and counselors, helps judges understand the child’s emotional state and prioritize the child’s best interests.

Evidence of family violence is a significant factor in custody decisions. Texas judges must consider any history of domestic violence or child abuse when making custody and visitation determinations. The frequency and severity of such incidents can heavily influence the court’s decision.

Additionally, the court examines the past criminal records of parents, especially regarding violent crimes or substance abuse. A parent’s criminal history can be a deciding factor in awarding custody, particularly if it poses a risk to the child’s safety and well-being.

Furthermore, Texas courts consider a child’s preference regarding their living arrangements if the child is over 12 years old. While the child’s preference is taken into account, the final decision rests with the judge, who will weigh this alongside other factors to determine the best outcome for the child.

Maintaining Consistency in a Child’s Educational Environment

At the Law Office of Bryan Fagan PLLC, we understand that maintaining consistency in a child’s educational environment is crucial during and after custody disputes. This is especially true when navigating the complexities of Child Custody and Education in Texas . Schools play a vital role in providing a stable and supportive setting for children affected by divorce, helping them maintain a sense of normalcy essential for their academic performance and overall well-being.

Custody agreements should clearly define and distribute responsibilities between parents, such as transportation to and from school. Additionally, factors like parents’ living conditions, proximity to the child’s school, and employment responsibilities are evaluated to ensure a consistent educational environment.

Courts often prefer to maintain the status quo if both parents were equally involved in the child’s education before the custody dispute. This approach helps minimize disruptions and provides the child with a familiar and supportive learning environment.

In joint custody arrangements, educational decisions, such as changing schools, usually require the agreement of both parents. This joint decision-making process ensures that significant changes in the child’s educational journey are carefully considered and agreed upon by both parents.

Moreover, parents should provide up-to-date contact information to schools and ensure they are added to the school’s emergency contact list. This ensures that both parents are kept informed about important updates and can respond promptly to any emergencies or issues that may arise.

For more practical advice on navigating these challenges, check out our guide on In-Person Versus Remote Education: What Co-Parents Need to Know .

Managing Education During and After Custody Disputes

At the Law Office of Bryan Fagan PLLC, we understand that sound management of a child’s education amid and following custody disputes requires meticulous planning and coordination. To help parents navigate these challenges, we offer How Does Divorce Impact a Child’s Education in Texas: Practical Tips .

At the beginning of each academic year, parents should provide the custody order, custody paperwork, and their child’s school records to the school. This ensures that the school is aware of the custody arrangement and can accommodate it accordingly.

Extracurricular activities, crucial for a child’s social and physical development, require additional coordination in custody agreements. Parents need to decide on:

• Activity selection
• Transportation
• Financial contributions

By doing so, parents ensure that their child can participate without undue stress or conflict, thanks to their ability to provide support.

Early intervention and counseling are essential to help children adjust to changes in their family dynamics during and after divorce. Professional support can provide children with:

• Coping mechanisms
• Emotional support
• Guidance and advice
• A safe space to express their feelings

These resources can help children navigate these transitions successfully.

Maintaining open communication and cooperation between parents is key to making education-related decisions that serve the child’s best interests. This includes coordinating on homework, school projects, and attending school events together to show a united front in supporting the child’s academic journey.

Finally, to cater to any changes in their child’s needs or circumstances, parents must routinely revisit and revise their parenting plan. This proactive approach helps ensure that the child’s educational and emotional needs are continually met.

For more insights and practical advice, explore our comprehensive guide on How Does Divorce Impact a Child’s Education in Texas: Practical Tips .

The Role of a Family Law Attorney in Child Custody and Education Issues

At the Law Office of Bryan Fagan PLLC, we know that navigating the complexities of Child Custody and Education in Texas can be challenging. This is where the expertise of a seasoned family law attorney becomes invaluable. Our legal professionals provide essential guidance and advice, helping parents make informed decisions during custody disputes and ensuring access to the best possible resources for their children.

Family law attorneys can:

• Protect your parental rights
• Ensure they are upheld throughout the legal process
• Represent your interests in court
• Ensure that your child’s welfare is the primary focus

Additionally, family law attorneys can:

• Save you time and money by handling all the required paperwork
• Navigate the court system
• Negotiate on your behalf
• Find creative solutions to complex legal issues
• Help you reach a custody agreement that works for everyone involved

Our expertise allows us to provide these services effectively and efficiently. Choosing to engage a family law attorney from our firm guarantees professional handling of the intricacies of child custody and education issues, ultimately favoring the best interests of your child.

For those residing in or near Midtown, be sure to explore our guide on Educational Resources in Midtown to find the best support for your child’s educational needs.

Resources and Support for Families

At the Law Office of Bryan Fagan PLLC, we understand the complexities of navigating child custody and education disputes. Families have access to numerous resources and professional support to help them through these challenges. If a co-parent restricts your access to school activities or educational information, seeking legal advice is crucial. Our legal professionals can guide you through the process, ensuring you have full participation in your child’s education.

Mediation services can play a pivotal role in resolving disagreements between co-parents regarding their child’s education and school choices. These services, alongside parenting classes, foster cooperative co-parenting relationships and emphasize the child’s well-being.

Mental health professionals, such as therapists and counselors, are often essential in custody cases. They provide support and guidance to both children and parents, helping them navigate the emotional challenges that come with custody disputes.

Utilizing these resources and support systems allows parents to prioritize their child’s education and effectively handle the complexities of custody and educational decisions.

Real-Life Examples and Case Studies

Understanding the practical application of child custody and education issues can be enhanced through real-life examples and case studies. For instance, in a recent case, a court considered a child’s preference to live with one parent, highlighting the importance of the child’s voice in custody decisions.

Another case study demonstrated a successful mediation where both parents agreed on an educational plan that included attending a private school and participating in extracurricular activities. This cooperative approach ensured the child’s educational needs were met while maintaining a positive co-parenting relationship.

Testimonials from parents who have navigated these challenges can also offer hope and practical advice. One parent shared how early intervention and counseling helped their child adjust to the new family dynamics, emphasizing the importance of professional support.

For families considering a move, our guide on Relocation for Better Educational Opportunities? offers valuable insights into making informed decisions that prioritize your child’s educational and emotional well-being.

Conclusion:

So, there you have it! Navigating child custody and education in Texas is a bit like trying to assemble a piece of IKEA furniture without the manual. It’s tricky, often frustrating, but totally doable with the right guidance. Think of this article as your Allen wrench and instruction booklet, ready to help you piece together a stable and supportive educational environment for your child.

Remember the story of Tim and Sarah, who managed to turn a heated custody battle into a cooperative partnership for their son Jake’s schooling? Or the countless parents who’ve discovered that a well-crafted custody agreement can make all the difference in keeping their kids’ educational paths smooth and steady? These aren’t just tales; they’re your roadmap to success.

Whether you’re figuring out how to juggle parent-teacher conferences, deciding between public and private schools, or simply trying to keep the peace during homework time, the key is communication and cooperation. And when things get tough, remember that resources like family law attorneys, school counselors, and even mediation services are there to help you navigate the bumps along the way.

So next time your phone buzzes with a school-related text from your ex, take a deep breath. You’ve got this! Dive back into this guide anytime you need a refresher, and let’s turn those custody and education challenges into triumphs. After all, your child’s bright future is worth every bit of effort.

Thanks for joining us on this journey, and happy co-parenting!

FAQ – Child Custody and Education in Texas

What is educational neglect in texas.

Educational neglect in Texas occurs when a parent or guardian fails to ensure their child receives an appropriate education, either by not enrolling them in school or not providing necessary support for their educational needs.

What is the child education law in Texas?

The child education law in Texas mandates that all children between the ages of 6 and 18 must attend school. This includes public, private, or homeschooling options that meet state education standards.

What not to do when co-parenting?

When co-parenting, avoid speaking negatively about the other parent, using the child as a messenger, or making unilateral decisions without consulting the other parent.

Can a non-custodial parent enroll a child in school in Texas?

A non-custodial parent can enroll a child in school in Texas if they have the legal right or authority granted by the court to make educational decisions.

What is the definition of educational abuse?

Educational abuse refers to a situation where a parent or guardian deliberately hinders or prevents a child from receiving an education, such as by frequently keeping them out of school without a valid reason.

Which of the following is an example of educational neglect?

An example of educational neglect is when a parent fails to enroll their child in school or regularly allows the child to miss school without valid reasons.

What are the parental rights in the Texas Education Bill?

The Texas Education Bill grants parents the right to be involved in their child’s education, access educational records, and participate in school activities. It also ensures parents can choose the educational setting that best fits their child’s needs.

At what age does a child need their own room legally in Texas?

In Texas, there is no specific legal age requirement for a child to have their own room. However, guidelines suggest that children of different genders should not share a room once one of the children is 6 years old or older.

What happens if a child refuses to go to school in Texas?

If a child refuses to go to school in Texas, parents can face legal consequences, including fines and court orders. The school may also intervene to address the underlying issues causing the truancy.

Evan Hochschild was raised in Houston, TX and graduated from Cypress Creek High School. He went on to graduate from Southwestern University in Georgetown, TX with an undergraduate degree in Political Science. While in college, Evan was a four-year letterman on the Cross Country team. Following in the footsteps of his grandfather and uncle before him, Evan attended law school after he completed in his undergraduate studies. He graduated from St. Mary’s University School of Law and has practiced in a variety of areas in the law- including family law. Mr. Hochschild is guided by principles which place the interests of clients first. Additionally, Evan seeks to provide information and support for his clients with the heart of a teacher. Evan and his wife have four small children together. He enjoys afternoons out and about with his family, teaching Sunday school at his church and exercising. A veteran attorney of fourteen years, Mr. Hochschild excels in communicating complex ideas in family law simply and directly.

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A Step-by-Step Guide to Building a Business Case for Learning and Development

Tl;dr: how to deliver an effective business case for learning.

• Research: Start by researching the main business challenges and strategic initiatives to identify where training can have the greatest impact.
• Form Alliances:  Form partnerships with key stakeholders, like department leaders, to formulate plans that tie back to tangible work in the organizations.
• Compile Options:  Gather all your material to formalize good, better, and best options that you'll present to senior leadership.
• Predict ROI:  With plans all but complete, estimate the potential ROI for your solutions. Weigh the costs against the risks and benefits.
• Present: Present your solutions to stakeholders, senior leadership, employees, and anyone else who stands to benefit from learning programs. Winning your case helps position the organization for growth.

Anyone who's dealt with budget cuts knows the frustration and stress of making do with less. Unfortunately, learning and development dollars seem to be one of the first cost-cutting areas when times are tough.

Tech executives who participated in Skillsoft's annual IT Skills and Salary survey say budget and resource constraints are the greatest challenge they face this year, followed by workload and talent retention. The first challenge, tight budgets, also impacts the latter two, creating a vicious cycle of divestment that hurts business and operations.

"When there isn't as much of an emphasis on learning and development, you certainly see a higher turnover rate and that attrition comes at a very high cost," said Bill Anderson, digital services training specialist at Corewell Health. "So, in essence, it has the opposite effect of what you're really trying to accomplish. That investment in learning and development will certainly pay back in lower attrition."

There are steps department heads can take to help prevent budget cuts because ultimately learning and development helps close gaps but also anticipates what skills the organization will need to remain competitive long term. For those leading these departments, the objective is to both educate and persuade executives that talent development can help more than hurt during lean times.

This win-win scenario unfolded at Corewell Health after a significant merge that  created Michigan's largest hospital system . Editor's note:  Corewell Health is a Skillsoft customer.

With the merge came a complex consolidation effort to cut costs, reduce duplicative efforts, and unify the two organizations. Virtually every aspect of the organization was under consideration, including technical training.

According to Anderson, the learning and development team managed to protect its training investments by building and presenting  an effective business case to leadership . It was a win for the learning team, but also a win for an organization focused on delivering modern, technology-powered experiences for employees and patients.

Here's how they did it:

Step 1: Research Strategic Priorities and Business Challenges

Building a compelling business case for learning starts with research. You want to have a thorough understanding of what the organization is going through and how that impacts goals. For this first step, ask questions and dig deep. You want to connect the top-level challenges to outcomes — good and bad.

For example:

Consider how  onboarding new technology without training could cause a ripple effect throughout the organization.

⬇️ The IT department onboards a new vendor. 

⬇️ Without training, employees don't know how to use it. 

⬇️ Adoption suffers, and some employees buy different solutions.

❌ IT doesn't see the ROI or meet its goal; organization takes on more risk.

In the scenario above, training could help in a big way. Telling the inverse of this story would show a clear need for learning programs that ultimately benefit different areas of the organization.

Where to Focus Your Research

By understanding the broader landscape and best practices, professionals can understand where training can have the greatest impact and tell why. Getting intel on what's listed below will help identify the organization's specific needs and demonstrate how targeted training can effectively address these areas. And remember, drill down.

Internal research:

• Current business challenges
• Current and future strategic initiatives
• New deployments
• Employee performance
• Retention rates
• Existing gaps in current skills
• Desired future skills or certifications

External research:

• Industry benchmarks
• Competitor training initiatives
• Published studies on the benefits of training

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Step 2: formulate a solution with stakeholders.

After gathering data and doing your research, it's time to visit with other department leaders who will likely benefit the most from training.

Department leaders across the business serve as both your stakeholders and your supporters when making the case to executive leadership. In essence, you must form a partnership with these leaders to ensure alignment between their department initiatives and the training that you will deliver. Doing so helps measure the readiness of the department against its intended goal and lends more tangibility to your case for learning.

You want to understand: 

• What their challenges and needs are
• Their expectations for training programs
• Impressions of third parties and vendors
• What skills or certifications they're focused on
• What vacancies they have on their teams

...And more. The more you know, the better.

Along the way, take notes and compile your evidence. Documenting your findings ensures all insights, data, and analyses are ready to share with others. When working with department leaders, thorough documentation can also demonstrate transparency and facilitate collaboration.

Step 2.1: Assemble a Team of Skill Champions

Through meticulous research, professionals can compile a data-driven, persuasive case that aligns organizational goals with training and demonstrates the value of L&D initiatives.

But what's it all for if adoption is low or employees don't see the value in it?

It's worth reiterating the importance of connecting with stakeholders early in this process and assembling a cohort of champions who not only see the value of training but also spread the word.

"We were fortunate enough to have a portion of our business that had already been using Skillsoft Percipio for learning and development," Anderson said. "So that word of mouth from those team members already using Skillsoft was very helpful when we went to extend training to our entire IT team."

Step 3: Form Your Argument with Good, Better, Best Options

By this step, you've done your internal and external research, met with department leaders, and you have a clear understanding of the organization's strategic priorities and key challenges.

Now, it's time to prescribe training as a solution in support of the organization. And it helps to offer options that illustrate the impact training investments can have at varying levels.

Providing several scenarios allows stakeholders to compare various approaches and their implications. This comparison should include both internal solutions, like leveraging in-house expertise and resources, and external options, such as partnering with specialized training providers.

What Does Good Look Like?

With a low investment, learning and development teams can support modest training programs that help meet compliance requirements and build select skills among a cohort of employees. 

The Pros and Cons: By keeping costs low, the upfront investment doesn't burden the organization while also meeting compliance and some skilling requirements. However, the solution may not scale easily, which makes it tough to forecast future needs, and the program may only benefit a limited number of employees and stakeholders.

What Does Better Look Like?

With more investment, learning and development teams can begin to scale learning programs more easily and offer more training to more employees.

The Pros and Cons:  While the cost is higher, training programs have a wider impact on the organization and stakeholders (employees, patients, customers, etc.). Programs scale more easily, and it becomes easier to see the short- and long-term impact of training at an organizational level, including cultural and behavioral changes.

What Does Best Look Like?

With a best-case-scenario investment in training, learning and development teams can deploy and support enterprise-level programs that are measured, optimized and scaled.

The Pros and Cons:  The upfront cost of this option is the highest, creating the most burden for the organization. However, the investment will pay the organization back in time through a range of dividends, including closed skill gaps, more productive employees, faster product development and time to market, and higher employee satisfaction.

By evaluating these options, stakeholders can make informed decisions that balance costs, benefits, and risks. Presenting a range of solutions also demonstrates to stakeholders the strategic approach to delivering effective training programs that solve business challenges.

Don't be Shy About the Benefits of Learning

Especially in tech, department leaders today struggle with talent recruitment and retention, developing stronger teams, innovation and change management, workload and more. And because of skill gaps, employees feel more stress, projects slow down, and business objectives falter.

All of these challenges can be solved — at some level — with investments in learning and development.

According to  Skillsoft's IT Skills and Salary Report , tech leaders say these are the top benefits of training:

• Improves team morale
• Shortens project durations
• Improves talent retention
• Makes it easier to attract talent
• Increases revenue
• Increases ability to innovate

Step 4: Estimate Your ROI of Training Investments

In L&D, demonstrating a return on investment is often difficult. Sometimes, the metrics aren't there. Or the effort is too cumbersome. But there are ways to simplify the process and still make your case.

The team at Corewell Health created a process that helped them assign a dollar value to training, which substantially strengthened their case for learning. The learning and development team looked at the resources being consumed and assigned dollar values to them.

For example, if learners accessed a book in Skillsoft Percipio, they cross-checked what it would cost for the individual to buy it outside of the subscription. They added up all the times a person accessed that book and totaled the cost. They took the same approach to other resources, including courses, labs and so on.

It looked like this:

Cost of books + Cost of courses + Cost of Labs + Cost of Certification Prep + = Cost of Training Resources

Cost of Training Resources x Number of Accesses = Gross Training Cost

From there, you'd identify the cost savings by comparing the "gross training cost" to, in this case, the cost of the training subscription. 

"Money talks," Anderson said. "What I found in our situation was our leadership really wanted to know how much money we were saving by taking classes with Skillsoft rather than taking them at other institutions. That really ended up being a great measurement to show how our team was adopting this tool."

When they tallied up the cost savings using this method, Corewell Health saved about $150,000. Anderson said a range of metrics can work in building your case, including  skill assessments , course or journey completions, badges earned, and gamification or leaderboards to show participation.

Other ways to show cost-savings include weighing the training investment against estimated recruiting costs or that of managed services, and the cost of team vacancies.

Read Next:  Measure Mastery: How Interactivity Showcases Earned Skills - Skillsoft

Step 4.1: Anticipate Opposition and Risks

From a business perspective, senior leaders want to keep costs low and benefits high. And when costs become too much, they have difficult decisions to make. During such times, leaders might see learning programs as less critical than other areas that can have short-term or immediate impact on the bottom line, ultimately diverting money away from these programs.

Corporate training programs often require an upfront investment in both time and resources, with benefits that may not be immediately visible. Additionally, skepticism fuels opposition. Some leaders may doubt the impact of training, questioning whether it translates into measurable business outcomes. This skepticism can be reinforced by past experiences with poorly executed training programs that failed to deliver.

Convincing senior leadership to overcome these reservations requires presenting a thorough argument that clearly demonstrates the success and ROI of well-implemented training programs and how the team helps anticipate future business needs. By preemptively acknowledging these concerns and providing compelling evidence to counter them, L&D leaders can build a stronger, more persuasive case for investing in learning.

Step 5: Present Your Case for Learning to... Everyone

Arguably the most important part of undertaking this effort is spreading the word throughout your organization because training can (and does) have a tremendous impact on developing new leaders, securing coveted skills, and fostering a  vibrant company culture . As you present your case, it's important to consider your audiences and what they care about.

"Understanding your audience and communicating value effectively can significantly enhance the impact of your business case," writes Cathy Hoy, CEO of CLO100.

Hoy recommends  presenting your case for learning  using a flow like this:

• Executive Summary  — Condense the presentation and list key takeaways.
• The Business Challenge — Call out what hurts the business today.
• The Benefits   — Answer what the organization gains by implementing the solution.
• The Risks — Get in front of the risks or concerns people may have and refute them.
• The Costs — Address what the investment costs the organization and why. Include the estimated ROI.
• The Timeline  — Communicate what people should expect and when.
• The Call-to-Action  — Articulate what you need from your stakeholders and ask for it directly.

As you embark on the campaign trail, tailor your messages to the respective audience. Pro tip:  Constantly ask yourself, "what's in it for them?"

Your Message to Executives — Communicate how training aligns with strategic business goals both now and in the future, highlighting the financial benefits and ROI over time. Their buy-in secures funding and protects your investments.

Your Message to Department Leaders — Show how training can lead to outcomes they care about, like improved team performance, while supporting the organization's overarching mission. Their buy-in ensures smoother implementation and ongoing support.

Your Message to All Employees — Educating the broader workforce about the value of ongoing learning fosters a culture of continuous improvement. When employees see how training will benefit them — career advancement, improving performance, etc. — they are more likely to participate. Their buy-in ensures the adoption of training programs, the closure of skill gaps, and more systemic outcomes, like higher morale, lower attrition, and more.

An Effective Business Case Protects Investments, Secures Budget

When done well, an effective business case for learning can protect hard-won learning programs and demonstrate to leadership the impact training can have on powerful outcomes, like customer and employee satisfaction, productivity, and more.

However, it takes time to build a thorough case — especially alone. Doing so with support from other areas of the business will strengthen the argument for learning while also decentralizing the planning and execution process. This will help while building a case, but also when the case has been won.

If you're building a case for your programs, consider reviewing Skillsoft's Total Economic Impact Studies, commissioned through Forrester Consulting. Each of these studies shows the potential return on investment a composite organization would realize by investing in Skillsoft training.

• Total Economic Impact of Skillsoft Technology and Developer Solutions
• Total Economic Impact of Skillsoft Compliance Solutions
• Total Economic Impact of Skillsoft Leadership and Business Solutions

Further, this year's  Lean Into Learning Report and  IT Skills and Salary Report dive deep into training data and industry trends to help inform L&D strategy. Use resources like these to bolster your argument in favor of training.

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Tax non-compliance has remained a major concern to the Nigerian government and fiscal policy experts. At the same time, the lack of revenue sources accounts for the country’s low tax/GDP ratio of 6% which currently hinders visible development. This study proposes that stakeholders’ engagement could be useful in promoting voluntary tax compliance, determined by high-level awareness, a positive tax-paying habit, and sustainable revenue flow into the treasury. The study explains stakeholder engagement as “an iterative process of actively soliciting the knowledge, experience, judgment, and views of persons selected to represent a broad range of interests, on an issue, to create a shared understanding, and making relevant, transparent, and effective decisions.” The research adopts a mixed-method approach, using a questionnaire, interviews, and focus groups, to gather data for the study. Close to 1,000 respondents participated in the survey, while fewer participated in the interview and focus group sessions. The qualitative data gathered was analyzed by assigning codes to the texts and later merged into categories, through thematic and content analytical methods, which yielded the seven (7) themes that eventually emerged. In contrast, the quantitative data was analyzed through descriptive and inferential statistics, to validate the initial qualitative findings. The two (2) data sources provided a firm basis for data triangulation. The study’s findings showed that stakeholders’ engagement can promote voluntary tax compliance, improve awareness, and engender a positive tax culture among the population, facilitated by critical tasks, such as tax education, tax collaboration, and assistance, resulting in accountability and transparency in governance, and improved tax morale. The quantitative survey results generalize the initial qualitative findings and strengthen the research conclusions.

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Research Trends in STEM Clubs: A Content Analysis

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• Published: 25 June 2024

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• Rabia Nur Öndeş   ORCID: orcid.org/0000-0002-9787-4382 1  

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To identify the research trends in studies related to STEM Clubs, 56 publications that met the inclusion and extraction criteria were identified from the online databases ERIC and WoS in this study. These studies were analysed by using the descriptive content analysis research method based on the Paper Classification Form (PCF), which includes publishing years, keywords, research methods, sample levels and sizes, data collection tools, data analysis methods, durations, purposes, and findings. The findings showed that, the keywords in the studies were used under six different categories: disciplines, technological concepts, academic community, learning experiences, core elements of education, and psychosocial factors (variables). Case studies were frequently employed, with middle school students serving as the main participants in sample groups ranging from 11–15, 16–20, and 201–250. Surveys, questionnaires, and observations were the primary methods of data collection, and descriptive analysis was commonly used for data analysis. STEM Clubs had sessions ranging from 2 to 16 weeks, with each session commonly lasting 60 to 120 min. The study purposes mainly focused on four themes: the impact of participation on various aspects such as attitudes towards STEM disciplines, career paths, STEM major selection, and academic achievement; the development and implementation of a sample STEM Club program, including challenges and limitations; the examination of students' experiences, perceptions, and factors influencing their involvement and choice of STEM majors; the identification of some aspects such as attitudinal effects and non-academic skills; and the comparison of STEM experiences between in-school and out-of-school settings. The study results mainly focused on three themes: the increase in various aspects such as academic achievement, STEM major choice, engagement in STEM clubs, identity, interest in STEM, collaboration-communication skills; the design of STEM Clubs, including sample implementations, design principles, challenges, and factors affecting their success and sustainability; and the identification of factors influencing participation, motivation, and barriers. Overall, this study provides a comprehensive understanding of STEM Clubs, leading the way for more targeted and informed future research endeavours.

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Introduction

Worldwide, STEM education, which integrates the disciplines of science, technology, engineering, and math, is gaining popularity in K-12 settings due to its capacity to enhance 21st-century skills such as adaptability, problem-solving, and creative thinking (National Research Council [NRC], 2015 ). In STEM lessons, students are frequently guided by the engineering design process, which involves identifying problems or technical challenges and creating and developing solutions. Furthermore, higher achievement in STEM education has been linked to increased enrolment in post-secondary STEM fields, offering students greater opportunities to pursue careers in these domains (Merrill & Daugherty, 2010 ). However, STEM activities require dedicated time and the restructuring of integrated curricula, necessitating careful organization of lessons. Recognizing the complexity of developing 21st-century STEM proficiency, schools are not expected to tackle this challenge alone. In addition to regular STEM classes, there exists a diverse range of extended education programs, activities, and out-of-school learning environments (Baran et al., 2016 ; Kalkan & Eroglu, 2017 ; Schweingruber et al., 2014 ). In this paper, out-of-school learning environments, informal learning environments, extended education, and afterschool programs were used synonymously. It is worth noting that the literature lacks a universally accepted definition for out-of-school learning environments, leading to the use of various interchangeable terms (Donnelly et al., 2019 ). Some of these terms include informal learning environments, extended education, afterschool programs, all-day school, extracurricular activities, out-of-school time learning, extended schools, expanded learning, and leisure-time activities. These terms refer to optional programs and clubs offered by schools that exist outside of the standard academic curriculum (Baran et al., 2016 ; Cooper, 2011 ; Kalkan & Eroglu, 2017 ; Schweingruber et al., 2014 ).

Out-of-school learning, in contrast to traditional in-school learning, offers greater flexibility in terms of time and space, as it is not bound by the constraints of the school schedule, national or state standards, and standardized tests (Cooper, 2011 ). Out-of-school learning experiences typically involve collaborative engagement, the use of tools, and immersion in authentic environments, while school environments often emphasize individual performance, independent thinking, symbolic representations, and the acquisition of generalized skills and knowledge (Resnick, 1987 ). They encompass everyday activities such as family discussions, pursuing hobbies, and engaging in daily conversations, as well as designed environments like museums, science centres, and afterschool programs (Civil, 2007 ; Hein, 2009 ). On the other hand, extended education refers to intentionally structured learning and development programs and activities that are not part of regular classes. These programs are typically offered before and after school, as well as at locations outside the school (Bae, 2018 ). As a result, out-of-school learning environments encompass a wide range of experiences, including social, cultural, and technical excursions around the school, field studies at museums, zoos, nature centres, aquariums, and planetariums, project-based learning, sports activities, nature training, and club activities (Civil, 2007 ; Donnelly et al., 2019 ; Hein, 2009 ). At this point, STEM clubs are a specialized type of extracurricular activity that engage students in hands-on projects, experiments, and learning experiences related to scientific, technological, engineering, and mathematical disciplines. STEM Clubs, described as flexible learning environments unconstrained by time or location, offer an effective approach to conducting STEM studies outside of school (Blanchard et al., 2017 ; Cooper, 2011 ; Dabney et al., 2012 ).

Out-of-school learning environments, extended education or afterschool programs, hold tremendous potential for enhancing student learning and providing them with a diverse and enriching educational experience (Robelen, 2011 ). Extensive research supports the notion that these alternative educational programs not only contribute to students' academic growth but also foster their social, emotional, and intellectual development (NRC, 2015 ). Studies have consistently shown that after-school programs play a vital role in boosting students' achievement levels (Casing & Casing, 2024 ; Pastchal-Temple, 2012 ; Shernoff & Vandell, 2007 ), and contributing to positive emotional development, including improved self-esteem, positive attitudes, and enhanced social behaviour (Afterschool Alliance, 2015 ; Durlak & Weissberg, 2007 ; Lauer et al., 2006 ; Little et al., 2008 ). Moreover, engaging in various activities within these programs allows students to develop meaningful connections, expand their social networks, enhance leadership skills (Lipscomb et al., 2017 ), and cultivate cooperation, effective communication, and innovative problem-solving abilities (Mahoney et al., 2007 ).

Implementing STEM activities in out-of-school learning environments not only supports students in making career choices and fostering meaningful learning and interest in science, but also facilitates deep learning experiences (Bybee, 2001 ; Dabney et al., 2012 ; Sahin et al., 2018 ). Furthermore, STEM Clubs enhance students' emotional skills, such as a sense of belonging and peer-to-peer communication, while also fostering 21st-century skills, facilitating the acquisition of current content, and promoting career awareness and interest in STEM professions (Blanchard et al., 2017 ). In summary, engaging in STEM activities through social club activities not only addresses time constraints but also complements formal education and contributes to students' overall development. Hence, STEM Clubs, which are part of extended education, can be defined as dynamic and flexible learning environments that provide an effective approach to conducting STEM studies beyond traditional classroom settings. These clubs offer flexibility in terms of time and location, with intentionally structured programs and activities that take place outside of regular classes. They provide students with unique opportunities to explore and deepen their understanding of STEM subjects through collaborative engagement, hands-on use of tools, and immersive experiences in authentic environments (Bae, 2018 ; Blanchard, et al., 2017 ; Bybee, 2001 ; Cooper, 2011 ; Dabney et al., 2012 ). STEM Clubs have gained immense popularity worldwide, providing students with invaluable opportunities to explore and cultivate their interests and knowledge in these crucial fields (Adams et al., 2014 ; Bell et al., 2009 ). According to America After 3PM, nearly 75% of afterschool program participants, around 5,740,836 children, have access to STEM learning opportunities (Afterschool Alliance, 2015 ).

STEM Clubs as after-school programs come in various forms and provide diverse tutoring and instructional opportunities. For instance, the Boys and Girls Club of America (BGCA) operates in numerous cities across the United States, annually serving 4.73 million students (Boys and Girls Club of America, 2019 ). This program offers students the chance to engage in activities like sports, art, dance, field trips, and addresses the underrepresentation of African Americans in STEM. Another example is the Science Club for Girls (SCFG), established by concerned parents in Cambridge to address gender inequity in math, science, and technology courses and careers. SCFG brings together girls from grades K–7 through free after-school or weekend clubs, science explorations during vacations, and community science fairs, with approximately 800 to 1,000 students participating each year. The primary goal of these clubs is to increase STEM literacy and self-confidence among K–12 girls from underrepresented groups in these fields. More examples can be found in the literature, such as the St. Jude STEM Club (SJSC), where students conducted a 10-week paediatric cancer research project using accurate data (Ayers et al., 2020 ), and After School Matters, based in Chicago, offers project-based learning that enhances students' soft skills and culminates in producing a final project based on their activities (Hirsch, 2011 ).

The Purpose of The Study

The literature on STEM Clubs indicates a diverse range of such clubs located worldwide, catering to different student groups, operating on varying schedules, implementing diverse activities, and employing various strategies, methodologies, experiments, and assessments (Ayers et al., 2020 ; Blanchard et al., 2017 ; Boys and Girls Club of America, 2019 ; Hirsch, 2011 ; Sahin et al., 2018 ). However, it was previously unknown which specific sample groups were most commonly studied, which analytical methods were used frequently, and which results were primarily reported, even though the overall topic of STEM Clubs has gained significant attention. Therefore, organizing and categorizing this expansive body of literature is necessary to gain deeper insights into the current state of knowledge and practices in STEM Clubs. By systematically reviewing and synthesizing the diverse range of studies on this topic, we can develop a clearer understanding of the focus areas, methodologies, and key findings that have emerged from the existing research (Fraenkel et al., 2012 ). At this point, using a content analysis method is appropriate for this purpose because this method is particularly useful for examining trends and patterns in documents (Stemler, 2000 ). Similarly, some previous research on STEM education has conducted content analyses to examine existing studies and construct holistic patterns to understand trends (Bozkurt et al., 2019 ; Chomphuphra et al., 2019 ; Irwanto et al., 2022 ; Li et al., 2020 ; Lin et al., 2019 ; Martín-Páez et al., 2019 ; Noris et al., 2023 ). However, there is a lack of content analysis specifically focused on studies of STEM Clubs in the literature and showing the trends in this topic. Analysing research trends in STEM Clubs can help build upon existing knowledge, identify gaps, explore emerging topics, and highlight successful methodologies and strategies (Fraenkel et al., 2012 ; Noris et al., 2023 ; Stemler, 2000 ). This information can be valuable for researchers, educators, and policymakers to stay up-to-date and make informed decisions regarding curriculum design (Bozkurt et al., 2019 ; Chomphuphra et al., 2019 ; Irwanto et al., 2022 ; Li et al., 2020 ; Lin et al., 2019 ; Martín-Páez et al., 2019 ; Noris et al., 2023 ), the development of effective STEM Club programs, resource allocation, and policy formulation (Blanchard et al., 2017 ; Cooper, 2011 ; Dabney et al., 2012 ). Therefore, the identification of research trends in STEM Clubs was the aim of this study.

To identify research trends, studies commonly analysed documents by considering the dimensions of articles such as keywords, publishing years, research designs, purposes, sample levels, sample sizes, data collection tools, data analysis methods, and findings (Bozkurt et al., 2019 ; Chomphuphra et al., 2019 ; Irwanto et al., 2022 ; Li et al., 2020 ; Sozbilir et al., 2012 ). Using these dimensions as a framework is a useful and common approach in content analysis because this framework allows researchers to systematically examine the key aspects of existing studies and uncover patterns, relationships, and trends within the research data (Sozbilir et al., 2012 ). Hence, since the aim of this study is to identify and analyse research trends in STEM Clubs, it focused on publishing years, keywords, research designs, purposes, sample levels, sample sizes, data collection tools, data analysis methods, and findings of the studies on STEM Clubs.

As a conclusion, the main problem of this study is “What are the characteristics of the studies on STEM Clubs?”. The following sub-questions are addressed in this study:

What is the distribution of studies on STEM Clubs by year?

What are the frequently used keywords in studies on STEM Clubs?

What are the commonly employed research designs in studies on STEM Clubs?

What are the typical purposes explored in studies on STEM Clubs?

What are the commonly observed sample levels in studies on STEM Clubs?

What are the commonly observed sample sizes in studies on STEM Clubs?

What are the commonly utilized data collection tools in studies on STEM Clubs?

What are the commonly utilized data analysis methods in studies on STEM Clubs?

What are the typical durations reported in studies on STEM Clubs?

What are the commonly reported findings in studies on STEM Clubs?

In this study, the descriptive content analysis research method was employed, which allows for a systematic and objective examination of the content within articles, and description of the general trends and research results in a particular subject matter (Lin et al., 2014 ; Suri & Clarke, 2009 ; Sozbilir et al., 2012 ; Stemler, 2000 ). Given the aim of examining research trends in STEM Clubs, the utilization of this method was appropriate, as it provides a structured approach to identify patterns and trends (Gay et al., 2012 ). To implement the content analysis method, this study followed the three main phases proposed by Elo and Kyngäs ( 2008 ): preparation, organizing, and reporting. In the preparation phase, the unit of analysis, such as a word or theme, is selected as the starting point. So, in this study, the topic of STEM Clubs was carefully selected. During the organizing process, the researcher strives to make sense of the data and to learn "what is going on" and obtain a sense of the whole. So, in this study, during the analysis process, the content analysis framework (sample levels, sample sizes, data collection tools, research designs, etc.) was used to question the collected studies. Finally, in the reporting phase, the analyses are presented in a meaningful and coherent manner. So, the analyses were presented meaningfully with visual representations such as tables, graphs, etc. By adopting the content analysis research method and following the suggested phases, this study aimed to gain insights into research trends in STEM Clubs, identify recurring themes, and provide a comprehensive analysis of the collected data.

Search and Selection Process

The online databases ERIC and Web of Science were searched using keywords derived from a database thesaurus. These databases were chosen because of their widespread recognition and respect in the fields of education and academic research, and they offer a substantial amount of high-quality, peer-reviewed literature. The search process involved several steps. Firstly, titles, abstracts, and keywords were searched using Boolean operators for the keywords "STEM Clubs," "STEAM Clubs," "science-technology-engineering-mathematics clubs," "after school STEM program" and "extracurricular STEM activities" in the databases (criterion-1). Secondly, studies were collected beginning from November to the end of December 2023. So, the studies published until the end of December 2023 were included in the search, without a specific starting date restriction (criterion-2). Thirdly, the search was limited to scientific journal articles, book chapters, proceedings, and theses, excluding publications such as practices, letters to editors, corrections, and (guest) editorials (criterion-3). Fourthly, studies published in languages other than English were excluded, focusing exclusively on English language publications (criterion-4). Fifthly, duplicate articles found in both databases were identified and removed. Next, the author read the contents of all the studies, including those without full articles, with a particular focus on the abstract sections. After that, studies related to after school program and extracurricular activities that did not specifically involve the terms STEM or clubs were excluded, even though “extracurricular STEM activities” and “after school STEM program” were used in the search process, and there were studies related to after school program or extracurricular activities but not STEM (criterion-5). Additionally, studies conducted in formal and informal settings within STEM clubs were included, while studies conducted in settings such as museums or trips were excluded (criterion-6). Because STEM Clubs are a subset of informal STEM education settings, which also include museums and field trips, the main focus of this study is to show the trends specifically related to STEM Clubs. Moreover, studies focusing solely on technology without incorporating other STEM components were also excluded (criterion-7). Finally, 56 publications that met the inclusion and extraction criteria were identified. These publications comprised two dissertations, seven proceedings, and 47 articles from 36 different journals. By applying these criteria, the search process aimed to ensure the inclusion of relevant studies while excluding those that did not meet the specified criteria as shown in Fig.  1 .

Flowchart of article process selection

Data Analysing Process

Two different approaches were followed in the content analysis process of this study. In the first part, deductive content analysis was used, and a priori coding was conducted as the categories were established prior to the analysis. The categorization matrix was created based on the Paper Classification Form (PCF) developed by Sozbilir et al. ( 2012 ). The coding scheme devised consisted of eight classification groups for the sections of publication years, keywords, research designs, sample levels, sample sizes, data collection tools, data analysis methods, and durations, with sub-categories for each section. For example, under the research designs section, the sub-categories included qualitative and quantitative methods, case study, design-case study, comparative-case study, ethnographic study, phenomenological study, survey study, experimental study, mixed and longitudinal study, and literature review study. These sub-categories were identified prior to the analysis. Coding was then applied to the data using spreadsheets in the Excel program, based on the categorization matrix. Frequencies for the codes and categories created were calculated and presented in the findings section with tables. Line charts were used for the publication years section, while word clouds, which visually represent word frequency, were used for the keywords section. Word clouds display the most frequently used words in different sizes and colours based on their frequencies (DePaolo & Wilkinson, 2014 ). So, in this part, the analysis was certain since the studies mostly provided related information in their contents.

In the second part, open coding and the creation of categories and abstraction phases were followed for the purposes and findings sections. Firstly, the stated purposes and findings of the studies were written as text. The written text was then carefully reviewed, and any necessary terms were written down in the margins to describe all aspects of the content. Following this open coding, the lists of categories were grouped under higher order headings, taking into consideration their similarities or dissimilarities. Each category was named using content-characteristic words. The abstraction process was repeated to the extent that was reasonable and possible. In this coding process, two individuals independently reviewed ten studies, considering the coding scheme for the first part and conducting open coding for the second part. They then compared their notes and resolved any differences that emerged during their initial checklists. Inter-rater reliability was calculated as 0.84 using Cohen's kappa analysis. Once coding reliability was ensured, the remaining articles were independently coded by the author. After completing the coding process, consensus was reached through discussions regarding any disagreements among the researchers regarding the codes, as well as the codes and categories constructed for the purpose and findings sections. At this point, there were mostly agreements in the coding process since the studies had already clearly stated their key characteristics, such as research design, sample size, sample level, and data collection tools. Additionally, when coding the studies' stated purposes and results, the researchers closely referred to the original sentences in the studies, which led to a high level of consistency in the coded content between the two raters.

Studies related to the STEM Clubs were initially conducted in 2009 (Fig.  2 ). The noticeable increase in the number of studies conducted each year is remarkable. It can be seen that the majority of the 47 articles that were examined (56 articles) were published after 2015, despite a decrease in the year 2018. Additionally, it was observed that the articles were most frequently published (8) in the years 2019 and 2022, least frequently (1) in the years 2009, 2010, and 2014, and there were no publications in 2012.

Number of articles by years

Word clouds were utilized to present the most frequently used keywords in the articles, as shown in Fig.  3 . However, due to the lack of reported keywords in the ERIC database, only 30 articles were included for these analyses. The keywords that exist in these studies were represented in a word cloud in Fig.  3 . The most frequently appearing keywords, such as "STEM," "education" and "learning" were identified. Additionally, by using a content analysis method, these keywords were categorized into six different groups: disciplines, technological concepts, academic community, learning experiences, core elements of education, and psychosocial factors (variables) in Table  1 .

Word cloud of the keywords used in articles

The purposes of the identified studies identified were classified into six main themes: “effects of participation in STEM Clubs on” (25), “evolution of a sample program for STEM Clubs and its implementation” (25), “examination of” (11), “identification of” (3), “comparison of in-school and out-school STEM experiences” (2) and “others” (6). Table 2 presents the distribution of the articles’ purposes based on the classification regarding these themes. Therefore, it can be seen that purposes of “effects of participation in STEM Clubs on,” and “evolution of a sample program for STEM Clubs and its implementation” were given the highest and equal consideration, while the purposes related to "identification of" (3) and "comparison of in-school and out-of-school STEM experiences" (2) were given the least consideration among them.

Within the theme of "effects of participation in STEM Clubs on" there are 11 categories. The aims of the studies in this section are to examine the effect of participation in STEM Clubs on various aspects such as attitudes towards STEM disciplines or career paths, STEM major choice/career aspiration, achievement in math, science, STEM disciplines, or content knowledge, perception of scientists, strategies used, value of clubs, STEM career paths, enjoyment of physics, use of complex and scientific language, interest in STEM, creativity, critical thinking about STEM texts, images of mathematics, or climate-change beliefs/literacy. It is evident that the majority of research in this section focuses on the effects of participation in STEM Clubs on STEM major choice/career aspiration (5), achievement (4), perception of something (4), and interest in STEM (3).

Within the theme of "evolution of a sample program for STEM Clubs and its implementation" there are three categories: development of program/curriculum/activity (14), identification of program's challenges and limitations (3), and implementation of program/activity (8). The studies in this section aim to develop a sample program for STEM Clubs and describe its implementation. It can be seen that the most preferred purpose among them is the development of program/curriculum/activity (14), while the least preferred purpose is the identification of program's challenges and limitations (3). In addition, studies that focus on the development of the program, curriculum, or activity were classified under the "general" category (10). Sub-categories were created for studies specifically expressing the development of the program with a focus on a particular area, such as the maker movement or Arduino-assisted robotics and coding. Similarly, studies that explicitly mentioned the development of the program based on presented ideas and experiences formed another sub-category. Furthermore, the category related to the implementation of program/activity was divided into eight sub-categories, each indicating the specific centre of implementation, such as problem-based learning-centred and representation of blacks-centred.

The theme of "examination of" refers to studies that aim to examine certain aspects, such as the experiences and perceptions of students (7) and the factors influencing specific subjects (4). Studies focusing on examining the experiences and perceptions of students were labelled as "general" (4), while studies exploring their experiences and perceptions regarding specific content, such as influences and challenges to participation in STEM clubs (2) and assessment (1), were labelled accordingly. Additionally, studies that focused on examining factors affecting the choice of STEM majors (2), participation in STEM clubs (1), and motivation to develop interest in STEM (1) were categorized in line with their respective focuses. As shown in Table  2 , it is evident that studies focusing on examining the experiences and perceptions of students (7) were more frequently conducted compared to studies focusing on examining the factors affecting specific subjects (4).

The theme of "identification of" refers to studies that aim to identify certain aspects, such as the types of attitudinal effects (1), types of changes in affect toward engineering (1), and non-academic skills (1). Additionally, the theme of "comparison of in-school and out-of-school STEM experiences" (2) refers to studies that aim to compare STEM experiences within school and outside of school. Lastly, studies that did not fit into the aforementioned categories were included in the "others" theme (6) as no clear connection could be identified among them.

Research Designs

The research designs employed in the examined articles were identified as follows: qualitative methods (36), including case study (20), design-case study (6), comparative-case study (4), ethnographic study (2), phenomenological study (2), and survey study (2); quantitative methods (7), including survey study (4) and experimental study (3); mixed methods and longitudinal studies (10); and literature review (3), as illustrated in Table  3 . It can be observed that among these methods, case study was the most commonly utilized. Furthermore, it is evident that quantitative methods (7) and literature reviews (3) were employed less frequently compared to qualitative (36) and mixed methods (10). Additionally, survey studies were utilized in both quantitative and qualitative studies.

Sample Levels

The frequencies and percentages of sample levels in the examined articles are presented in Table  4 . The studies involved participants at different educational levels, including elementary school (8), middle school (23), high school (14), pre-service teachers or undergraduate students (6), teachers (4), parents (3), and others (1). It is apparent that middle school students (23) were the most commonly utilized sample among them, while high school students (14) were more frequently chosen compared to elementary school students (8). It should be noted that while grade levels were specified for both elementary and middle school students, separate grade levels were not identified for high school students in these studies. Additionally, studies that involved mixed groups were labelled as 3-5th and 6-8th grades. However, when the mixed groups included participants from different educational levels such as elementary, middle, or high school, teachers, parents, etc., they were counted as separate levels. Furthermore, the studies conducted with participants such as pre-service teachers, undergraduates, teachers, and parents were less frequently employed compared to K-12 students.

Sample Sizes

The frequencies of sample sizes in the examined articles are presented in Table  5 . It was observed that in 15 studies, the number of sample sizes was not provided. The intervals for the sample size were not equally separated; instead, they were arranged with intervals of 5, 10, 50, and 100. This choice was made to allow for a more detailed analysis of smaller samples, as smaller intervals can provide a more granular examination of data instead of cumulative amounts. The analysis reveals that the studies primarily prioritized sample groups with 11–15 (f:8) participants, followed by groups of 16–20 (f:4) and 201–250 (f:4). Additionally, it is evident that sample sizes of 6–10, 21–25, 41–50, 50–100, and more than 2000 (f:1) were the least commonly studied.

Data Collection Tools

The frequencies and percentages of data collection tools in the examined articles are presented in Table  6 . The analysis reveals that the studies primarily employed survey or questionnaires (31.6%) and observations (30.5%) as data collection methods, followed by interviews (15.8%), documents (13.7%), tests (4.2%), and field notes (4.2%). Regarding survey/questionnaires, Likert-type scales (f:23) were more commonly employed compared to open-ended questions (f:7). Tests were predominantly used as achievement tests (f:2) and assessments (f:2), representing the least preferred data collection tools. Furthermore, the table illustrates that multiple data collection tools were frequently employed, as the total number of tools (95) is nearly twice the number of studies (56).

Data Analysing Methods

The frequencies and percentages of data analysing methods in the examined articles are presented in Table  7 . The table reveals that the studies predominantly employed descriptive analysis (f:33, 41.25%), followed by inferential statistics (f:16, 20%), descriptive statistics (f:15, 18.75%), content analysis (f:14, 17.5%), and the constant-comparative method (f:2, 2.5%). It is notable that qualitative methods (f:49, 61.25%) were preferred more frequently than quantitative methods (f:31, 38.75%) in the examined studies related to STEM Clubs. Within the qualitative methods, descriptive analysis (f:33) was utilized nearly twice as often as content analysis (f:14), while within the quantitative methods, descriptive statistics (f:15) and inferential statistics (f:16), including t-tests, ANOVA, regression, and other methods, were used with comparable frequency.

The durations of STEM Clubs in the examined studies are presented in Table  8 . Based on the analysis, there are more studies (f:37) that do not state the duration of STEM Clubs than studies (f:19) that do provide information on the durations. Additionally, among the studies that do state the durations, there is no common period of time for STEM Clubs, as they were implemented for varying numbers of weeks and sessions, with session durations ranging from several minutes. Therefore, it can be observed that STEM Clubs were conducted over the course of 3 semesters (academic year and summer), 5 months, 2 to 16 weeks, with session durations ranging from 60 to 120 min. Furthermore, the durations of "3 semesters," "10 weeks with 90-min sessions per week," and "unknown weeks with 60-min sessions per week" were used more than once in the studies.

The content analysis of the findings of the identified examined articles are presented by their frequencies in Table  9 . Although the studies cover a diverse range of topics, the analysis indicates that the results can be broadly classified into three themes, namely, the "development of or increase in certain aspects" (f:68), "design of STEM Clubs" (f:17), and "identification of various aspects" (f:16). Based on the analysis, the findings in the studies are associated with the development of certain aspects such as skills or the increase in specific outcomes like academic achievement. Furthermore, the studies explore the design of STEM Clubs through the description of specific cases, such as sample implementations and challenges. Additionally, the studies focus on the identification of various aspects, such as factors and perceptions.

It is evident from the findings that the studies predominantly yield results related to the development of or increase in certain aspects (f:68). Within this theme, the most commonly observed result is the development of STEM or academic achievement or STEM competency (f:11). This is followed by an increase in STEM major choice or career aspiration (f:9), an increase in engagement or participation in STEM clubs (f:5), the development of identity including STEM, science, engineering, under-representative groups (f:5), the development of interest in STEM (f:4), an increase in enjoyment (f:4), and the development of collaboration, leadership, or communication skills (f:4). Furthermore, it can be observed that there are some results, such as the development of critical thinking, perseverance and the teachers’ profession, that were yielded less frequently (f:1). The results of 16 studies were found with a frequency of 1.

Within the design of STEM Clubs, the sample implementation or design model for different purposes such as the usage of robotic program or students with disabilities (f:7), design principles or ideas for STEM clubs, activities or curriculum (f:4), challenges or factors effecting STEM Clubs success and sustainability (f:3) were presented as a result. Additionally, the comparison was made between in-school and out-of-school learning environments (f:3), highlighting the contradictions of STEM clubs and science classes, as well as the differences in STEM activities and continues-discontinues learning experiences in mathematics. Within the identification of various aspects, the most commonly gathered result was the identification of factors affecting participation or motivation to STEM clubs (f:5). This was followed by the identification of barriers to participation (f:2). The identification of other aspects, such as parents' roles and perspectives on STEM, was comparatively less frequent.

Considering the wide variety of STEM Clubs found in different regions around the world, this study aimed to investigate the current state of research on STEM Clubs. It is not surprising to observe an increase in the number of studies conducted on STEM Clubs over the years. This can be attributed to the overall growth in research on STEM education (Zhan et al., 2022 ), as STEM education often includes activities and after-school programs as integral components (Blanchard et al., 2017 ). Identifying relevant keywords and incorporating them into a search strategy is crucial for conducting a comprehensive and rigorous systematic review (Corrin et al., 2022 ). To gain a broader understanding of keyword usage in the context of STEM Clubs, a word cloud analysis was performed (McNaught & Lam, 2010 ). Additionally, based on the content analysis method, six different categories for keywords were immerged: disciplines, technological concepts, academic community, learning experiences, core elements of education, and psychosocial factors (variables). The analysis revealed that the keyword "STEM" was used most frequently in the studies examined. This may be because authors want their studies to be easily found and widely searchable by others, so they use "STEM" as a general term for their studies (Corrin et al., 2022 ). Similarly, the frequent use of keywords like "education" and "learning" from the "core elements of education" category could be attributed to authors' desire to use broad, searchable terms to make their studies more discoverable (Corrin et al., 2022 ). Additionally, it was observed that from the STEM components, only "science" and "engineering" were used as keywords, while "mathematics" and "technology" were not present. This finding aligns with claims in the literature that mathematics is often underemphasized in STEM integration (Fitzallen, 2015 ; Maass et al., 2019 ; Stohlmann, 2018 ). Although the specific term "technology" did not appear in the word cloud, technology-related keywords such as "arduino," "robots," "coding," and "innovative" were present. Furthermore, the analysis revealed that authors preferred to use keywords related to their sample populations, such as "middle (school students)," "elementary (students)," "high school students," or "teachers." Additionally, keywords describing learning experiences, such as "extracurricular," "informal," "afterschool," "out-of-school," "social," "clubs," and "practice" were commonly used. This preference may stem from the fact that STEM clubs are often part of informal learning environments, out-of-school programs, or afterschool activities, and these concepts are closely related to each other (Baran et al., 2016 ; Cooper, 2011 ; Kalkan & Eroglu, 2017 ; Schweingruber et al., 2014 ). Moreover, the analysis showed that keywords related to psychosocial factors (variables), such as "disabilities," "skills," "interest," "attainment," "enactment," "expectancy-value," "self-efficacy," "engagement," "motivation," "career," "gender," "cognitive," and "identity" were also prevalent. This suggests that the articles investigated the effects of STEM club practices on these psychosocial variables. To sum up, by using these keywords, researchers can gain valuable insights and effectively search for relevant articles related to STEM clubs, enabling them to locate appropriate resources for their research (Corrin et al., 2022 ).

The popularity of case studies as a research design, based on the analysis, can be attributed to the fact that studies on STEM Clubs were conducted in diverse learning environments, highlighting sample implementation designs (Adams et al., 2014 ; Bell et al., 2009 ; Robelen, 2011 ). At this point, case studies offer the opportunity to present practical applications and real-world examples (Hamilton & Corbett-Whittier, 2012 ), which is highly valuable in the context of STEM Clubs. Additionally, the observation that quantitative methods were not as commonly utilized as qualitative methods in studies related to STEM Clubs contrasts with the predominant reliance on quantitative methods in STEM education research (Aslam et al., 2022 ; Irwanto et al., 2022 ; Lin et al., 2019 ). This suggests a lack of quantitative studies specifically focused on STEM Clubs, indicating a need for more research in this area employing quantitative approaches. Therefore, it is important to prioritize and conduct additional quantitative studies to further enhance our understanding of STEM Clubs and their impact. In studies on STEM Club, there is a higher frequency of research involving K-12 students, particularly middle school students, parallel to some studies on literature (Aslam et al., 2022 ), compared to other groups such as pre-service teachers, undergraduate students, teachers, and parents. This can be attributed to the fact that STEM Clubs are designed for K-12 students, and middle school is a crucial period for introducing them to STEM concepts and careers. Middle school students are developmentally ready for hands-on and inquiry-based learning, commonly used in STEM education. Additionally, time constraints, especially for high school students preparing for university, may limit their involvement in extensive STEM activities. Furthermore, STEM Clubs were primarily employed with sample groups ranging from 11–15, 16–20, and 201–250 participants. The preference for 11–20 participants, rather than less than 10, may be attributed to the collaborative nature of STEM activities, which often require a larger team for effective teamwork and group dynamics (Magaji et al., 2022 ). Utilizing small groups as samples can result in the case study research design being the most frequently employed approach due to its compatibility with smaller sample sizes. On the other hand, the inclusion of larger groups (201–250) is suitable for survey studies, as this number can represent the total student population attending STEM Clubs throughout a semester with multiple sessions (Boys & Girls Club of America, 2019 ).

According to studies on STEM Clubs, surveys or questionnaires and observations were predominantly used as data collection methods. This preference can be attributed to the fact that surveys or questionnaires allow researchers to gather data on diverse aspects, including students' attitudes, perceptions, and experiences related to STEM Clubs, facilitating generalization and comparison (McLafferty, 2016 ). Furthermore, observations were frequently employed because they can offer a deeper understanding of the lived experiences and actual practices within STEM Clubs (Baker, 2006 ). Along with data collection tools, descriptive analysis was predominantly utilized in studies on STEM Clubs, with quantitative methods including descriptive statistics and inferential statistics being used to a similar extent. The preference for descriptive analysis may arise from its effectiveness in describing activities, experiences, and practices within STEM Clubs. Given the predominance of case study research in the analysed studies, it is not surprising to observe a high frequency of descriptive statistics in the findings. On the other hand, the extensive use of quantitative analysing methods can be attributed to the need for statistical analysis of surveys and questionnaires (Young, 2015 ). Consequently, future studies on STEM Clubs could benefit from considering the use of tests and field notes as additional data collection tools, along with surveys, observations and interviews. Additionally, the development of tests specifically designed to assess aspects related to STEM could provide valuable insights (Capraro & Corlu, 2013 ; Grangeat et al., 2021 ). Moreover, increasing the utilization of content analysis and constant comparative analysis methods could further enhance the depth and richness of data analysis in STEM Club research (White & Marsh, 2006 ). In the studies on STEM Clubs, the duration and scheduling of the clubs varied considerably. While there was no common period of time for STEM Clubs, they were implemented for different numbers of weeks and sessions, with session durations ranging from several minutes to 60 to 120 min. However, it was observed that STEM Clubs were predominantly conducted over the course of three semesters, including the academic year and summer, or for durations of 2 to 16 weeks. This scheduling pattern can be attributed to the fact that STEM Clubs were often implemented as after-school programs, and they were designed to align with the academic semesters and summer school periods to effectively reach students. Additionally, the number of weeks in these studies may have been arranged according to the duration of academic semesters, although some studies were conducted for less than a semester (Gutierrez, 2016 ). The most common use of multiple sessions with a time range of 60 to 120 min can be attributed to the nature of the activities involved in STEM Clubs. These activities often require more time than regular class hours, and splitting them into separate sessions allows students to effectively concentrate on their work and engage in more in-depth learning experiences (Vennix et al., 2017 ).

The purposes of the studies on STEM Clubs were mostly related to effects of participation in STEM Clubs on various aspects such as attitudes towards STEM disciplines or career paths, STEM major choice/career aspiration, achievement etc., evolution of a sample program for STEM Clubs and its implementation including the development of program/activity, identification of program's challenges and limitations, and implementation of it, followed by the examination of certain aspects such as the experiences and perceptions of students and the factors influencing specific subjects, identification of such as the types of attitudinal effects and non-academic skills, and comparison of in-school and out-school STEM experiences. Therefore, the results of the studies parallel to the purposes were mostly related to development of or increase in certain aspects such as STEM or academic achievement or STEM competency STEM major choice or career aspiration engagement or participation in STEM Clubs, identity, interest in STEM, enjoyment, collaboration, communication skills, critical thinking, the design of STEM Clubs including the sample implementation or design model for different purposes such as the usage of robotic program or students with disabilities, design principles or ideas for STEM clubs or activities, challenges or factors effecting STEM Clubs success and sustainability, and the comparison between in-school and out-of-school learning environments. Also, they are related to the identification of various aspects such as factors affecting participation or motivation to STEM clubs, barriers to participation. At this point, it is evident that these identified categories align with the findings of studies in the literature. These studies claim that after-school programs, such as STEM Clubs, have positive impacts on students' achievement levels (NRC, 2015 ; Kazu & Kurtoglu Yalcin, 2021 ; Shernoff & Vandell, 2007 ), communication, and innovative problem-solving abilities (Mahoney et al., 2007 ), leadership skills (Lipscomb et al., 2017 ), career decision-making (Bybee, 2001 ; Dabney et al., 2012 ; Sahin et al., 2018 ; Tai et al., 2006 ), creativity (Wan et al., 2023 ), 21st-century skills (Hirsch, 2011 ; Zeng et al., 2018 ), interest in STEM professions (Blanchard et al., 2017 ; Chittum et al., 2017 ; Wang et al., 2011 ), and knowledge in STEM fields (Adams et al., 2014 ; Bell et al., 2009 ). Furthermore, it can be inferred that the studies on STEM Clubs paid significant attention to the design descriptions of programs or activities (Nation et al., 2019 ). This may be because there is a need for studies that focus on designing program models for different cases (Calabrese Barton & Tan, 2018 ; Estrada et al., 2016 ). These studies can serve as examples and provide guidance for the development of STEM clubs in various settings. By creating sample models, researchers can contribute to the improvement and expansion of STEM clubs across different environments (Cakir & Guven, 2019 ; Estrada et al., 2016 ).

In conclusion, as the studies on the trends in STEM education (Bozkurt et al., 2019 ; Chomphuphra et al., 2019 ; Irwanto et al., 2022 ; Li et al., 2020 ; Lin et al., 2019 ; Martín-Páez et al., 2019 ; Noris et al., 2023 ), the analysis of prevailing research trends specifically in STEM Clubs, which are implemented in diverse environments with varying methods and purposes, can provide a comprehensive understanding of these clubs as a whole.

It can also serve as a valuable resource for guiding future investigations in this field. By identifying common approaches and identifying gaps in methods and results, a holistic perspective on STEM Clubs can be achieved, leading to a more informed and targeted direction for future research endeavours.

Recommendations

Future research on STEM Clubs should consider the trends identified in the study and address methodological gaps. For instance, there is a lack of research in this area that employs quantitative approaches. Therefore, it is important for future studies to incorporate quantitative methods to enhance the understanding of STEM Clubs and their impact. This includes exploring underrepresented populations, investigating the long-term impacts of STEM Clubs, and examining the effectiveness of specific pedagogical approaches or interventions within these clubs. Researchers should conduct an analysis to identify common approaches used in STEM Clubs across different settings. This analysis can help uncover effective strategies, best practices, and successful models that can be replicated or adapted in various contexts. By undertaking these efforts, researchers can contribute to a more comprehensive understanding of STEM Clubs, leading to advancements in the field of STEM education.

Limitations

It is important to consider the limitations of the study when interpreting its findings. The study's findings are based on the literature selected from two databases, which may introduce biases and limitations. Additionally, the study's findings are constrained by the timeframe of the literature review, and new studies may have emerged since the cut-off date, potentially impacting the representation and generalizability of the research trends identified. Another limitation lies in the construction of categories during the coding process. The coding scheme used may not have fully captured or represented all relevant terms or concepts. Some relevant terms may have been inadequately represented or identified using different words or phrases, potentially introducing limitations to the analysis. While efforts were made to ensure validity and reliability, there is still a possibility of unintended biases or inconsistencies in the categorization process.

Data Availability

The datasets (documents, excel analysis) utilized in this article are available upon request from the corresponding author.

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Öndeş, R.N. Research Trends in STEM Clubs: A Content Analysis. Int J of Sci and Math Educ (2024). https://doi.org/10.1007/s10763-024-10477-z

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Received : 19 January 2024

Accepted : 10 June 2024

Published : 25 June 2024

DOI : https://doi.org/10.1007/s10763-024-10477-z

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