music marketing thesis

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Obsessed: Digital Marketing in the Music Industry

• Masters Thesis
• Montreal, Rodney
• Surmani, Andrew
• Teegarden, Robert
• Degravel, Daniel
• California State University, Northridge
• Dissertations, Academic -- CSUN -- Music.
• Audience Engagement
• Social Media
• Digital Marketing
• Online Advertising
• Consumer Behavior
• Music Promotion
• Music Industry
• http://hdl.handle.net/20.500.12680/mp48sm316
• by Rodney Montreal

Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.

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Dissertations / Theses on the topic 'Music marketing'

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Sousa, Carla Manuela Martins Costa de. "Plano de marketing para a produtora "Music"." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/11684.

Wittschen, Lauren R. "Music as a Marketed Commodity: Strategies of Past, Present, and Future." Ohio University Honors Tutorial College / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1619112503178514.

Turesson, Eric. "STRATEGIC INTERNET MARKETING FOR MUSIC FESTIVALS IN OSLO : A qualitative case study on two music festivals practise of strategic Internet marketing." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-17979.

Furtado, Wilderson Moisés. "Music in services marketing: an investigation about the roles music plays in service environments." Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-08012019-164007/.

Rocha, Luciana Ramos Soares da. "Plano de marketing 2019 para a empresa Mufyn Music." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/17272.

Lee, Erin Gilligan. "New Audiences for New Music: A Study of Three Contemporary Music Ensembles." University of Akron / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=akron1240423668.

Dugan, Brett M. "Effective Uses of Social Media Marketing in the Music Industry." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1308958604.

Woermann, Niklas. ""Knowing about music" Trendsetting im Marketing : Ethnographische Untersuchung eines Musikgeschäftes /." St. Gallen, 2006. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/04608865002/$FILE/04608865002.pdf.

Richmond, Jessye. "Opera Marketing| Rebranding the Genre." Thesis, American University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10786455.

This paper reviews current and historical opera marketing practices and analyzes the marketing mix (product, place, promotion, price, and people) of major opera companies in the United States. The purpose of this paper is to determine methods to attract and build sustainable, less homogenous audiences. Surveys were conducted to determine public perceptions about the art form from both opera-goers and non-opera buyers and interviews with leaders within the field of opera marketing revealed current trends. The paper provides insights about changes within the field in recent years and offers suggestions for improvement based on the success of other opera companies and other artistic organizations.

Carboni, Marius Julian. "Marketing strategies in the UK classical music business : the significance of 1989." Thesis, University of Hertfordshire, 2011. http://hdl.handle.net/2299/5740.

Voroňáková, Veronika. "Marketing osob." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85119.

Gould, Jackson S. "The Changing Business of Bands: How New Groups Start, Grow, and Succeed Using Social Media." Ohio University Honors Tutorial College / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1340989959.

Rymeš, David. "Zhodnocení online marketingových aktivit hudebního e-shopu Music-City." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359690.

Johansson, Tobias, and Oskar Wallin. "Winds Of Change : Marketing effects of the Internet at Universal Music." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9451.

The internet has fundamentally changed our society during the past decade with considerable ramifications for business practices in all types of industries. The music industry is arguably one where the effects have been most evident with a drastic decline in record sales as a result of piracy and increased competition for customers’ attention. Thus, record companies must find new ways of satisfying music consumers’ needs by restructuring their promotion and distribution processes. Therefore, this paper investigates how the internet has affected the promotion and distribution of music at major Swedish record companies by performing a case study at Universal Music AB. To analyse the effects of the internet, a resource based view of the firm is adopted with special focus on market based assets. The analysis indicates that the most significant changes brought about by the internet regarding the distribution of music are the transition from brick and mortar retailers to online equivalents and the creation of alternative means of distribution, such as digital sales. The internet also contributes with new channels for music promotion, which not only increase competition for customers’ attention but also encourage the search for new marketing partners, particularly evident in the demise of MTV and the emergence of online channels such as Youtube and Myspace. Finally the Internet also induces a need to capture all the revenue streams music has to offer, ranging from ring tones to concerts.

Liljeqvist, Fredrik. "Live-streaming as a marketing channel in the Swedish music industry." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-188961.

Caillet, Maxence, and Daniel Yamba-Guimbi. "The state of the digital music market in France and its tendencies." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5002.

The digital music market is a dynamic market which keeps evolving all the time, as it is the case in France.

The purpose is to explore what the state of the current digital music market in France is and its trends.

Thus, we exhibit the tools implemented by companies to act in this market.

Pavlů, Kristýna. "Marketing hudebního festivalu Dvořákova Praha." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124594.

Oesterle, Ulf. "Organizational influence on recorded music a look at the independents /." Related electronic resource:, 2007. http://proquest.umi.com/pqdweb?did=1354131191&sid=1&Fmt=2&clientId=3739&RQT=309&VName=PQD.

Burkhalter, Janee N. "'Check the Rhyme': A Study of Brand References in Music Videos." Digital Archive @ GSU, 2009. http://digitalarchive.gsu.edu/marketing_diss/14.

Richardson, Neil Andrew. "The adoption of sustainable marketing practices within the UK music festivals sector." Thesis, University of Leeds, 2015. http://etheses.whiterose.ac.uk/13578/.

Love-Tulloch, Joanna K. "Marketing American identity : the role of American classical music in television advertising /." abstract and full text PDF (free order & download UNR users only), 2006. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1440922.

O'Reilly, Daragh. "Marketing and consumption of popular music : the case of New Model Army." Thesis, Sheffield Hallam University, 2008. http://shura.shu.ac.uk/4231/.

Butler, Patrick Denis. "By popular demand : marketing change in the arts." Thesis, University of Ulster, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342307.

Aguirre, Lopez Nicolas Enrique, Echeverria Carlos Augusto Garrido, Giannotti Haris Giordano Papadelis, Castro Enrique Sebastian Robles, and Chueca Flavio Cesar Rodriguez. "Modelo de negocio para validar el emprendimiento de una agencia de marketing musical en Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626507.

Hedström, Joakim, David Högqvist, and Christian Piri. "Sensory Marketing - Does music influence customers? : Effects of music on customer behaviour, emotions and perceived atmosphere towards a specific product category." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44083.

Wernick, Jacob. "There’s No Shortcut to Longevity: A Study of the DifferentLevels of Hip-Hop Success and the Marketing Decisions Behind Them." Ohio University Honors Tutorial College / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1556189262423471.

Špak, Richard. "Marketing v hudebním průmyslu se zaměřením na elektronickou taneční hudbu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-264408.

Gustafsson, Märta. "”We are you. You are us. TOGETHER we are The Fooo Conspiracy” : En fallstudie av The Fooo Conspiracys användande av sociala medier i marknadsföringssyfte." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-119125.

Lieb, Kristin J. "Pop tarts and body parts an exploration of the imaging and brand management of female popular music stars /." Related electronic resource:, 2007. http://proquest.umi.com/pqdweb?did=1408927501&sid=1&Fmt=2&clientId=3739&RQT=309&VName=PQD.

Rosner, Elizabeth. ""It's the Real Thing": The Marketing of an African Identity in a West African Dance Class." Bowling Green State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1336761459.

Cary, Melissa A. "Making Music Sustainable: The Case of Marketing Summer Jamband Festivals in the U.S., 2010." TopSCHOLAR®, 2012. http://digitalcommons.wku.edu/theses/1206.

CHAPPLE, LAURA MARY. "FUNDING AND MARKETING TRENDS FOR NONPROFIT ARTS ORGANIZATIONS: CASE STUDY, THE BERKSHIRE MUSIC SCHOOL." University of Cincinnati / OhioLINK, 2004. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1092977568.

Dubinas, Andrius. "Muzikos atlikėjų marketingas internetu: iššūkiai ir galimybės." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130805_104604-20719.

Mamaril, Crystal Desquitado. "A comparative analysis of the use of music in advertisements within the car industry." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2296.

Törnmarck, Oskar, and Johannes Wikström. "Music For Sale? : Umeå Open & Umeå International Jazz Festival - A Study in Event Marketing." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-25536.

Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. Has there been a conscious marketing strategy in order to gain the reputation that Umeå has, or is the city’s music scene so prominent that it speaks for itself? Data for the study were collected through conducting qualitative interviews with the producers of the two music festivals Umeå Open and Umeå International Jazz Festival. The results show that cultural visions and marketing are constantly interacting, but to the authors’ knowledge, no conscious decisions have previously been taken to market Umeå as a city of music. Still, with current acts like Deportees, David Sandström and Frida Hyvönen just to mention a few, the image of Umeå is more justified than ever.

Chapple, Laura. "Funding and marketing trends for non-profit arts organizations case study, the Berkshire Music School /." Cincinnati, Ohio : University of Cincinnati, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=ucin1092977568.

Söderström, Albin, Miller Emanuel Rinaldo, and Anderberg Theodor Mörse. "Don't Scroll Past! : Exploring how independent music artists can adapt their digital content marketing strategy to attract new listeners." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49033.

Henning, Emelie, and Martin Palmcrantz. "Tacongruity : Impact of congruent music on sales of tex-mex products in a Swedish grocery store." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176778.

Kazadi, Kanyabu Solomon. "A sociological analysis of the production, marketing and distribution of contemporary popular music by Zambian musicians." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1018933.

Langham, Christina P. "Finding the gimmick: Identifying brand identities and creative marketing strategies in the Brisbane independent music market." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/122228/1/Christina_Langham_Thesis.pdf.

Emanski, Julianna. "Early Music Audiences: A Survey and Analysis of Early Music Consumers in Texas." Thesis, University of North Texas, 2020. https://digital.library.unt.edu/ark:/67531/metadc1707272/.

Salvatore, Andrea Maria. "Entertaining the global consumer the role of the festivals in marketing West African film and music /." Connect to Electronic Thesis (CONTENTdm), 2009. http://worldcat.org/oclc/457045398/viewonline.

Sepúlveda, Filipa Maria da Cruz Filipe. "O efeito da musica ambiente no comportamento do consumidor : o caso dos restaurantes." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10292.

Bhovichitra, Phunpiti. "Music CD in development and consumer value in the Thai music industry." Thesis, University of Stirling, 2017. http://hdl.handle.net/1893/26302.

Sewald, Ronda L. "The darker side of sound conflicts over the use of soundscapes for musical performances /." [Bloomington, Ind.] : Indiana University, 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3380130.

Laver, Mark. "Jazzvertising: Music, Marketing, and Meaning." Thesis, 2011. http://hdl.handle.net/1807/31826.

Chuang, Wan-Chien, and 莊宛蒨. "A Research on Christian Children Music Marketing." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/34314366243296141195.

(9807665), Elisabeth Jensen. "Cross-genre marketing of Australian Roots music." Thesis, 2008. https://figshare.com/articles/thesis/Cross-genre_marketing_of_Australian_Roots_music/13462907.

"Marketing in Music Therapy: A Survey of Self-Employed Music Therapists to Identify Methods of Marketing Planning, Positioning, Promotion, and Implementation." Master's thesis, 2014. http://hdl.handle.net/2286/R.I.24900.

FANG, LIN PING, and 林苹芳. "Pop Music Marketing Models over the Digital Music Platform -- Researches and Application Practices." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/22158787422490501809.

Music Marketing: The Ultimate 2022 Cheat Sheet

It's no secret that music marketing is becoming more and more important for musicians. Even if you're just starting out, it can be hard to break into the music industry without a strategy in place.

This post will talk about how to set up your strategy so you can succeed in the music industry.

What is a music marketing strategy?

A music marketing strategy is one of the most important aspects for musicians to succeed. A plan can range from online marketing, social media marketing, content creation and distribution, offline marketing, advertising, or more.

As an independent musician, you are up against all the major record labels with infinite resources to market their artists. Without a strategy, your competition will always be outspending you and it will be harder to get your music heard and utilize fan engagement.

Why do I need a strategy?

Music marketing is not an option, it is a necessity. Why? In the past decade, the music industry has changed dramatically. If you're in the music business to make money and not just play music then you need to know how to market yourself. The only way that happens is when you have a strategy in place.

What does your strategy consist of? Let's take a look at the basics...

How do I start building my music marketing plan?

Start with a big picture view of what it takes to make a great music artist. Then break down everything into measurable sections that link together in order for them to work as a cohesive unit so you can make the most of your music marketing efforts and get your music heard.

Define your audience

In music marketing, this is often done by separating your listeners into groups with different tastes and demographics. In doing so, artists can better understand the needs of their fan base. They will also be able to create digital marketing campaigns that speak directly to those needs and desires – making it much more likely that they will convert followers into paying customers.

Branding yourself as a music artist

One of the most effective ways artists can brand themselves is by producing content that reflects their style and helps their fan base find related music to download.

Another effective strategy is to leverage social media platforms like Facebook, Twitter, YouTube, SoundCloud, etc. to get your message out there and promote your music to potential fans, as well as their engaged fan base. You can also create music promotion videos or use Instagram or Snapchat for visual and digital marketing content.

Create a realistic budget

Building a music marketing strategy is tough. It's hard to define the strategy, let alone how much it will cost. But with these five steps, you can create your own realistic budget for music marketing.

Types of Marketing Strategies

There are three types of strategies: Soft strategy (e.g. word of mouth), Hard strategy (e.g., radio ads), and Hybrid Strategy(eg online advertising). The type of strategy influences how much money should be spent on each category - Ask yourself what kind of strategy best fits your band/artist?

Word of mouth advertising

Word of mouth advertisement is a strategy that only has to do with marketing music. It relies on getting the name of the artist out to as many people as possible, and it is reliant on personal accounts from a person who saw a concert or heard a song. Without this strategy, musicians would have a difficult time marketing their new music to other people.

Word of mouth advertising can be used in conjunction with other strategies, but it doesn't need them because word of mouth advertisement relies on personal recommendations of the artist's fans to their friends. This strategy will help you reach your goals by getting the name of your artist out there, and it is a strategy that can be done with a limited budget.

Playlist promotion

Spotify playlist promotion is a strategy where artists or record labels ask for one of their songs to be added to Spotify's popular playlists. This strategy is typically used by music marketing companies to help artists gain new listeners and increase their popularity.

Spotify Playlist Promotion is not free, but it does come at a low price. One of the main benefits of the strategy is that it can be done in a few minutes with little effort from the artist. There are relatively few steps involved in strategy and they are quite simple.

The strategy also offers individualized goals which can be tracked through Spotify Analytics. It's possible for artists to have specific goals such as the number of streams or plays that they want to achieve in a day or week.

The strategy is great for artists who are trying to increase their listenership and gain new fans. The strategy has been shown to be beneficial because it can lead to a big jump in Spotify plays as well as increased engagement among the artist's followers. Once an artist gains momentum with this strategy, they will see that their new music becomes more popular, and more and more people will begin to listen.

Social media ads

Social media ads are a great strategy for marketing music because they are affordable, efficient, and can be customized to target specific demographic regions. You can also create different ads with the same budget, which allows for even more optimization. Facebook ads are a great strategy to harness.

Running ads on social channels should be one of the first digital marketing strategies musicians use because they're so affordable and efficient, which allows for more optimization. The audience can also be targeted geographically by interested age groups. Facebook ads in particular prove to be very useful with their ability to create different ad campaigns with a limited budget.

Radio ads are a strategy where the musician utilizes paid ads on regional shows to promote their music. This strategy is affordable, but it does require money. The strategy also relies on the artist being in the geographical region that they're trying to promote themselves in.

If you need help running radio ads or if you want to run them yourself, there are many tools and music promotion services available online that can walk you through each step in the process and help deliver results.

Electronic Press Kit

An electronic press kit , or an EPK, is a strategy that musicians can use to promote their music. The strategy can be sent to potential music fans or venues in order to help them get the most basic information about the artist.

This strategy is best for musicians who are just starting out because it's meant to ensure that people have all of the basic information about the artist, which can help them stay more engaged throughout an EPK.

EPKs are generally designed to include contact information for the artist as well as contact information for their manager or agent, a live-show calendar, and links to purchase tickets. It’s important for musicians to have this strategy so people know they exist. For example, if someone was looking to book a band for an event, they would want information that shows the talent can be professional and organized.

While this strategy isn’t free, it's cost-effective because most independent musicians are able to collect contact information of people who show interest in their music which leads to potential engagements with fans or venues. This strategy is best used by musicians who are just starting out because it's meant to ensure that people have all of the basic information about the artist, which can help them stay more engaged throughout an EPK.

Wrapping Up

Music marketing strategy is important for musicians because it's a way to get your music in front of people who may not otherwise hear about you. There are many strategy options and music marketing companies available to independent artists looking for ways to market themselves to the world. The music promotion strategy you choose will depend on your goals, music genre, location, and target audience.

Putting in the time now can make a huge difference later by increasing your reach and building engaged fans who’ll be excited to hear you have coming next!

Artist Takeoff

Related articles.

How To Promote a Song on TikTok

How To Market Your Music Independently In 2021

As a premier music marketing agency, Artist Takeoff excels at expanding artists' global audiences through expert Spotify promotion services.

Home > USC Columbia > Music, School of > Music Theses and Dissertations

Music Theses and Dissertations

Theses/dissertations from 2023 2023.

Comprehensive Method for Clarinet Latin American Music Heritage Case Study – Venezuela , Carmen Teresa Borregales

Contemporary Vocal Pedagogy in the Choral Ensemble Rehearsal: A Guide for Secondary Educators , Luke Lee Browder

A Pedagogical and Analytical Study of the Carnatic Saxophone Performance Tradition of Kadri Gopalnath , Caleb James Carpenter

Symphony No. V: Elements (Julie Giroux, 2018); An Overview Of Programmatic Elements and Performance Devices , Zackery Augustus Deininger

A Conductor’s Guide to Lucrecia Roces Kasilag’s Misang Pilipino (1965) , Denise Ysabel Ellis

The Theory of Intonation: Boris Asafiev and the Russian Piano School Tradition , Polina Golubkova

A Comparative Analysis of Samuel Barber’s Third Essay for Orchestra, Op. 47 , David Abrams Gordon

Injury Prevention Exercise Guidelines for Flutists , Ziqing Guan

Luis Abraham Delgadillo: A Rediscovery of His Piano Music , Fanarelia Auxiliadora Guerrero López

A Holistic Approach for Neurodivergent Learners In the High School Choral Classroom , Peter Allen Haley

Creative Insights on the Commissioning, Analysis, and Performance of Four New Works for Saxophone , Andrew Joseph Hutchens

An Analysis of Selected Vocal Works by George Walker , Ginger Sharnell Jones-Robinson

Bohuslav Martinů’s Eight Preludes For Piano H. 181: Style Analysis and Pedagogical Approaches In Piano Performance , Jinkyung Kim

An Investigative Analysis of Fernando Sor’s Introduction and Variations on “O Cara Armonia” From Mozart’s The Magic Flute , Luke James Nolan

The Film Score Music of John Williams: A Guide to Selected Works for the Principal Percussionist , Andrew Charles Crozier Patzig

Appalachian Dreams: Traditional Folk Songs in Concert Literature for Classical Guitar , Jackson Douglas Roberson

“Everything Old Is New Again”: The Rise of Interpolation in Popular Music , Grayson M. Saylor

How Do They Do It: A Narrative of Disabled Public School Instrumental Ensemble Conductors and Their Positive Working Relationships With Their Administrators , Lia Alexandria Patterson Snead

The Impact Of Incorporating Self-myofascial Release Into Voice Lessons: A Six-week Study , Benjamin Stogner

The Post-Tonal Evolution of David Diamond: A Theoretic-Analytical Perspective , William John Ton

Fourth-Grade and Fifth-Grade Cover-Band Classes: An Action-Research Project Inspired By Popular Music Education and Music Learning Theory , Julia Turner

Theses/Dissertations from 2022 2022

Social Music Interactions and Vocal Music Improvisations in a Serve and Return Music Community , Kathleen Kaye Arrasmith

Comfort Food for the Ears: Exploring Nostalgic Trends in Popular Music of the Twenty-First Century , April K. Balay

A Performance Guide to “Four Piano Pieces, Opus 1” By Evgeny Kissin , Andrew Choi

Timeless Light: A Singer’s Compendium of Art Songs for Tenor By Black Composers , Johnnie J. Felder

Negotiating Nationalism: Camille Saint-Saëns, Neoclassicism, and the Early Music Renaissance in France , Joshua Arin Harton

An Analysis of the Compositional Technique and Structures Of Nikolai Kapustin’s Piano Sonata No. 6, Opus 62 , Hyun Jung Im

Adapting North American Fiddle Bow Technique to the Double Bass , Spencer Jensen

Approaches to Teaching Music Counting to Piano Students with Autism Spectrum Disorder , Sunghun Kim

Redefining Ornamentation as Formal Functions in 21 st -Century Popular Music , Matthew Kolar

Lost in Translation: The Largely Unknown Life and Contributions of Johann Joachim Quantz , Kayla Ann Low

Broadway Quodlibets as Hybrid Music , Spencer Ann Martin

Redistributing Cultural Capital: Graduate Programs In Wind Conducting at Historically Black Universities; Toward an Alternate Future , Jamaal William Nicholas

Analysis of Selected Pieces Influenced by Taiwanese Aboriginal Music for Solo Violin and String Quartet , Isabel Hsin-Yi Ong

Margaret Rowell: Pedagogical Approach and Teaching Style , Robert-Christian Sanchez

A Performance Guide to Hyo-Geun Kim’s Art Pop for Korean Art Songs , Taeyoung Seon

Examining Sixth-Grade Students’ Music Agency Through Rhythm Composition , Robert Zagaroli Spearman

Theses/Dissertations from 2021 2021

Pedagogical Solo Piano Nocturnes: A Progressive Leveling With Annotations on Stylistic, Technical, and Musical Challenges and Benefits , Michaela Anne Boros

Disparities in Programming African American Solo Vocal Music On College Campuses Across the United States , Ramelle Brooks

Quantitative Data Collection on the Fundamental Components Of Saxophone Tone Production , Matthew Troy Castner

Music as Complementary and Alternative Medicine (CAM) Therapy: An Exploratory Literature Review , Amy Arlene Clary

The Music Festival: A Case Study on the Establishment, Development, and Long-Term Success of an Instrumental Music Education Event From a Logistical Perspective , Dakota Corbliss

An Orchestral Conductor’s Guide to the James/Daehler Edition Of The Hinrichs and Winkler Compilation Score to the 1925 Silent Film The Phantom of the Opera , Hayden Richard Denesha

An Annotated Bibliography of Flute Repertoire by Iranian Female Composers , Roya Farzaneh

Composers and Publishers of Parlor Songs and Spirituals from Civil War Richmond: 1861 – 1867 , Michael Gray

A Comparison of Approaches to Pianoforte Technique in the Treatises of Lhevinne, Leimer, and Neuhaus , Louis S. Hehman

The History and Influence of Tim Zimmerman and The King’s Brass , Eric Tyler Henson

A Stylistic Analysis of Edvard Grieg’s Slåtter , Norwegian Peasant Dances, Op. 72 , Zhiyuan He

Transcribing Baroque Lute to Marimba: Viability, Techniques, and Pedagogical Possibilities , Cory James High

One Elementary General Music Teacher’s Uses of and Experiences With Gordon’s Music Learning Theory: A Case Study , Allison Elizabeth Johnson

Cancion Y Danza, Fetes Lointaines, Paisajes By Federico Mompou: A Stylistic Analysis , Qiaoni Liu

The Apprenticeship Structure and the Applied Pedagogical Methods Of the Holy Roman Empire Imperial Trumpeters’ Guild During The 17 th and 18 th Centuries , Noa Miller

Survey of Four North American and Malaysian Theory Methods for Young Pianists , Wen Bin Ong

A Conductor’s Guide to J. N. Hummel’s Forgotten Oratorio: Der Durchzug Durchs Rote Meer , Rebecca J. Ostermann

A Practical Approach for the Applied Voice Instructor Utilizing Limited Piano Skills in the Studio Setting , Lee Whittington Ousley

Adele Aus Der Ohe: Pioneering Through Recital Programming At Carnegie Hall, 1895 , Grace Shepard

Ten Years of Japanese Piano Pedagogy (2009-2018) Through a Survey of Educational Resources , Natsumi Takai

A Comparative Analysis of Selected Works by Chen Qigang: Wu Xing, L’éLoignement, and Luan Tan , Isaac Ormaza Vera

A Pedagogical Analysis of Henglu Yao’s Microkosmos From Chinese Nationalities , Yanting Wang

A Stylistic and Pedagogical Analysis of Select Classical Pieces In Alicia’s Piano Books by Ananda Sukarlan , Karen Kai Yuan Yong

Co-Constructive Music Improvisers: An Ethnographic Case Study , Emma Elizabeth Young

Theses/Dissertations from 2020 2020

Performance History of Mahler’s Das Lied Von Der Erde Focusing on Bruno Walter and Leonard Bernstein , Nisan Ak

The Mathematics of Rubato: Analyzing Expressivetiming in Sergei Rachmaninoff’s Performances of Hisown Music , Meilun An

Electronic Learning: An Educator’s Guide to Navigating Online Learning in a Collegiate Horn Studio , Michelle Beck

The Clarinet Music of Dr. Austin Jaquith: A Performance Guide , Zachary Aaron Bond

Young Children’s Behaviors During Favorite-Music Repertoire And Other-Music Repertoire , Vanessa Caswell

Five Pieces for Piano by Isang Yun and Piano Etude No.1 by Unsuk Chin: An Analysis , Inhye Cho

Natural Reed Enhancement: Establishing the First Universal Reed Break-In Process Through Hydro-Stabilization , Steven Isaac Christ

Performance Edition of Franz Simandl’s 30 Etudes for the String Bass With Critical Commentary , Austin Gaboriau

A Legacy Preserved: A Comparison of the Careers and Recordings of Stanley Drucker and Karl Leister , Peter M. Geldrich

An Index of Choral Music Performed During the National Conventions of the American Choral Directors Association (1991-2019) , Jonathan Randall Hall

A Stylistic Analysis of Reinhold Glière’s 25 Preludes for Piano, Op. 30 , Sunjoo Lee

The Singing Voice Specialist: An Essential Bridge Between Two Worlds , Rebecca Holbrook Loar

A Pedagogical Analysis of DvořáK’s Poetic Tone Pictures, Op. 85 , Nathan MacAvoy

Focal Dystonia Causes and Treatments: A Guide for Pianists , Juan Nicolás Morales Espitia

Cultivating Socially Just Concert Programming Perspectives through Preservice Music Teachers' Band Experiences: A Multiple Case Study , Christian Matthew Noon

The Clarinet Repertoire of Puerto Rico: An Annotated Bibliography of Compositions Written for the Clarinet During the Twentieth and Twenty-First Centuries , María Ivelisse Ortiz-Laboy

A Stylistic Analysis of Alexander Tcherepnin's Piano Concerto No. 4, Op. 78, With an Emphasis on Eurasian Influences , Qin Ouyang

Time’s Up: How Opera Is Facing Its Own Me Too Reckoning , Craig Price

A Trumpet Player’s Performance Guide of Three Selected Works for Trumpet, Cello, and Piano , Justin Wayne Robinson

The Early Piano Music of Richard Wagner , Annie Rose Tindall-Gibson

A Conductor’s Guide to the Da Vinci Requiem by Cecilia McDowall , Jantsen Blake Touchstone

Composition of Musical and Visual Devices to Create Moments of Resolution in Marching Arts Production Design , Ryan John Williams

Romanticism in Nineteenth-Century Russian Nationalistic Music: Case Studies of Glinka’s Ruslan and Lyudmila and Cui’s Mystic Chorus , Jeffrey Crayton Yelverton Jr.

Theses/Dissertations from 2019 2019

Communicative Language in the Compositional Output of Kirke Mechem , Kirstina Rasmussen Collins

Vladimir Pleshakov: A Historiography And Analysis of his Liturgy of St. John Chrysostom , Andrew Cameron Pittman

An Analysis of the Compositional Technique and Structures of Howard Hanson's Symphony No. 1 in E Minor, Op. 22 “Nordic” , Eunseok Seo

Theses/Dissertations from 2018 2018

Serial Techniques in Works for Unaccompanied Trumpet , William Anonie

Examining Professional Music Teacher Identity: A Mixed Methods Approach with Stringed Instrument Teachers , Elizabeth A. Reed

Guided Music Play Between 2-Year-Old Children and a Music Play Facilitator: A Case Study , Kathleen Kaye Arrasmith

Parents’ Observations Of Their Young Children’s Music Behaviors During Music Classes After Completing The Children’s Music Behavior Inventory , Julia Beck

A Theoretical and Stylistic Analysis of Paul Ben-Haim’s Five Pieces for Piano, Op. 34 and Piano Sonata, Op. 49 , Rachel Bletstein

The Influence Of Mindful Movement On Elementary Students’ Music Listening Enjoyment And Comprehension , Jean Louise Boiteau

Delphine Ugalde: Defying Gender Norms Both On And Off The Stage In 19th Century Paris , Michael T. Brown

A Guide for Playing the Viola Without a Shoulder Rest , Chin Wei Chang

Tertian Relationships In Three Choral Selections By Dan Forrest: A Conductor’s Analysis , Lindsey Cope

Translucent Voices: Creating Sound Pedagogy And Safe Spaces For Transgender Singers In The Choral Rehearsal , Gerald Dorsey Gurss

Seventeen Waltzes For Piano By Leo Ornstein: A Stylistic Analysis , Jared Jones

The Kingma System Flute: Redesigning The Nineteenth-Century Flute For The Twenty-First Century , Diane Elise Kessel

The Effects Of Learning By Rote With La-Based Minor Solmization On Memory Retention For Pre-College Piano Students , Duong Khuc

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