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2020 Top 50 U.S. Market Research and Data Analytics Companies

Diane Bowers

A full ranking of the top market research and data analytics companies in the U.S. for 2020

The “2020 Top 50 U.S. Report”—formerly known as “The Gold Report”—is developed by Diane Bowers and produced in partnership with the Insights Association and Michigan State University . The report is also sponsored by the AMA, ESOMAR and the Global Research Business Network . The report includes a ranking of the top 50 companies, a breakdown of trends by Bowers , and an analysis of the market research and analytics industry  by Michael Brereton, Melanie Courtright and Reg Baker.

50. RTi Research

Founded: 1979 2019 U.S. revenue: $12.9 million Percent change from 2018: -3% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $12.9 million U.S. employees: 45

In a world awash in data, the challenge is to turn data into something meaningful, something that can be communicated simply and acted upon effectively. RTi Research meets that challenge head-on, turning data into meaning through smart research design, flawless execution and innovative storytelling. Everything the company does is aimed at helping its clients move their ideas and insights through their organizations to influence change. 

RTi has conducted research in just about every category in the U.S. and globally. Informed by 40 years of experience across categories and cultures, RTi knows what works and what doesn’t, when to leverage new technology and methods, and when traditional approaches are best.

49. Hypothesis

Founded: 2000 2019 U.S. revenue: $18.3 million Percent change from 2018: -4.7% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $18.3 million U.S. employees: 61

Hypothesis uses insights, strategy and design to help important brands do amazing things. The company specializes in tough questions that take creative, multidimensional approaches, thoughtful strategy and a broad business perspective. Hypothesis’ approach combines inventive consumer-centric qualitative research, advanced analytics, strategic thinking and data visualization. Its award-winning design team translates complex information into compelling, easy-to-understand deliverables to socialize learnings and engage teams. 

In 2018, Hypothesis added important new capabilities with the launch of Momentum, a strategy that turns insight into application with downstream marketing and implementation planning. The Momentum team has worked alongside Hypothesis consultants on strategic engagements with clients focused on brand strategy, product development, and led dozens of workshops with senior and C-level executives to socialize insights and ideate on next steps. 

In 2019, Hypothesis’ focus on growth continued with its expansion to the Midwest and establishment of its Chicago office. From this office, the company will be able to service new and current clients in the Midwest and on the East Coast.

48. Bellomy Research

Founded: 1976 2019 U.S. revenue: $21 million Percent change from 2018: 1.4% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $21 million U.S. employees: 116

Bellomy is a privately held, family-owned, full-service market intelligence company. Bellomy focuses on driving successful business outcomes through the design and delivery of solutions that yield deeper customer understanding. The company surrounds its clients’ business challenges with an unparalleled mix of knowledge and experience, marketing science and proprietary research technology. 

Bellomy’s work involves both B2C and B2B environments—with qualitative and quantitative insight solutions spanning market segmentation, customer experience and journeys (including digital user experiences), brand equity, product innovation, shopper insights, marketing optimization, social research platforms and research technology. Bellomy works with clients across a broad range of categories and industries including consumer packaged goods, financial services, automotive, retail, restaurant and hospitality, telecommunications and technology, apparel and textiles, utilities, healthcare, insurance and home improvement.

Bellomy serves as an extension of its clients’ marketing research and customer experience departments by integrating a broad set of capabilities and areas of expertise, including segmentation, customer (and digital experience), shopper insights, social research platforms, brand equity, product innovation and marketing optimization. In addition, Bellomy clients leverage SmartIDEAS, the firm’s enterprise consumer knowledge and insight platform. 

47. Edelman Intelligence

Founded: 1999 2019 U.S. revenue: $21 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: $11.5 million Percent from outside U.S.: 35.4% 2019 worldwide revenue: $32.5 million U.S. employees: 131

Edelman Intelligence (EI) is the global research and analytics consultancy of Edelman, the world’s largest global communications firm. Based in New York, with employees in 18 offices internationally, EI houses more than 200 consultants, strategists, researchers, data scientists, data visualization specialists and analysts worldwide. Its specialists are method-agnostic and leverage the best of primary and secondary research, advanced analytics and business science to solve business and communications issues for its clients. EI’s offering spans the full spectrum of client needs, from mapping the current environment and targeting key audiences, to optimizing content and measuring business impact. 

EI partners with early-stage start-ups and Fortune 100 companies alike, providing strategic research, analytics, and insights-based marketing and communications counsel for a broad range of stakeholders and scopes, including government and public affairs, corporate reputation and risk strategy, crisis and issues management, employee experience and talent advisory, executive positioning, strategic communications and public relations, marketing and branding strategy, customer experience and insights, mergers, acquisitions and market entry strategy and more.

Key accomplishments in 2019 included advancement of its Edelman Trust Management (ETM) capabilities, including an evolution of its offering focused specifically on providing guidance for measuring and building trust in brands. Developed building from its 20-plus years studying trust through the Edelman Trust Barometer and the initial iteration of ETM (which explores corporate trust), this proprietary model for brand trust measurement was created in partnership with renowned academics from Harvard Business School and INSEAD, Edelman Brand experts and external marketing thought leaders. In recent months, this model has been engineered to consider fundamental transformations to consumer/brand relationship dynamics that the COVID-19 pandemic has accelerated.

46. KS&R

Founded: 1983 2019 U.S. revenue: $21.7 million Percent change from 2018: -1.4% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 14.2% 2019 worldwide revenue: $25.3 million U.S. employees: 100

KS&R is a privately held strategic consultancy and full-service marketing research company. For nine consecutive years, KS&R has received the highest Gold Index composite score of any provider in the Prevision/Inside Research survey of marketing research buyers. This is a testament to the company’s passion for excellence and client-first business philosophy—wherein KS&R empowers its clients with timely, fact-based insights so they can make smarter decisions and be confident in their actions.

KS&R creates and executes global custom market research solutions for some of the best-known corporations in the world in more than 100 countries and 50 languages. It has extensive and diverse industry experience with particular strength in healthcare (pharma and device), technology, entercom, transportation, professional services, and retail and e-commerce. Team members often include business strategists with client-side experience and deep industry knowledge.

In 2019, KS&R leveraged its expansive network of pharmacy panels to build world-class capabilities for pharma inventory measurement and healthcare insights. Its marketing scientists have driven marked advances in pricing decision support, which have now been validated by positive in-market results. KS&R expanded its portfolio to include insights fusion across multiple channels of content (primary research, social media, web-based information, etc.). And finally, it introduced its KS&R Win-Loss program that provides actionable insights for how organizations can improve their value proposition and sales performance to close more deals.

Founded: 1911 2019 U.S. revenue: $22.7 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $22.7 million U.S. employees: 78

NAXION guides strategic business decisions globally in healthcare, information technology, financial services, energy, heavy equipment and other B2B markets, drawing on depth of marketing experience in key verticals and skilled application of sophisticated and inventive methodologies. The firm’s NAscence Group helps life science innovators develop commercialization strategy through clinical trials design and selection of target indications, forecasting, brand planning and other research-based consulting services.

Engagements routinely include market segmentation, opportunity assessment and innovation, demand forecasting and pricing, positioning, brand health, market monitoring and lifecycle management. The firm deploys multiple data streams including primary research (qualitative and quantitative), secondary data, customer databases and other complex datasets to develop an integrative perspective on business problems. The firm also builds custom panels for B2B markets.

Project leaders with sector experience and research proficiency are supported by in-house methodologists and a wide portfolio of advanced analytic tools, including proprietary modeling services and software, all of them highly customized. The firm continues to invest significant resources in intellectual capital to enhance enterprise decision support with cutting-edge methods, including specialized “small data” choice models, new predictive techniques using big data and brand-customized text analytics. Its Farsight suite supports the building of highly dynamic models capable of producing forecasts for complex market scenarios, including paradigm-shift technologies, and gives market monitoring programs a forward-looking perspective that guides timely market interventions. Other services include litigation and regulatory support, often involving expert testimony in cases involving trademark confusion, deceptive advertising and brand equity. NAXION’s strong commitment to operational excellence is reflected in ISO certification and in-house operations capabilities to deliver exceptional levels of quality control. 

Founded: 1991 2019 U.S. revenue: $24.2 million Percent change from 2018: -3.6% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $25.4 million U.S. employees: 144

Gongos is a consultative agency that places customers at the heart of business strategy. Partnering with insights, analytics, marketing, strategy and customer experience groups, Gongos operationalizes customer centricity by helping companies both understand their customer needs and deliver on them better than anyone else.

From product innovation to portfolio management, customer experience to consumer journeys, pricing strategies to marketing optimization, and trend analysis to predictive modeling, Gongos provides both outside-in and inside-out approaches across organizations to drive greater customer attraction, retention and lifetime value.

Gongos further serves as a translator to help cross-functional teams fuel the competency to gain and apply consumer wisdom, transform decisions into action and navigate organizational change. Coalescing enterprise data with primary research and curating insights for multiple audiences further empowers stakeholders to achieve greater ROI by ensuring information is designed to influence actions and behaviors from executives to the frontline. 

Gongos’ consultative tools stem from change management principles that help organizations navigate the transformation often necessary to create a more outside-in perspective as they reorient around the customer. Gongos’ approaches to engage multiple audiences include communication strategies and tactics grounded in frameworks such as its adoption-to-advocacy model and human-centered design.

43. Maru/Matchbox **

Founded: 2016 2019 U.S. revenue: $28 million Percent change from 2018: 3.7% 2019 non-U.S. revenue: $14 million Percent from outside U.S.: 33.3% 2019 worldwide revenue: $42 million U.S. employees: 150

Maru/Matchbox began disrupting the market research industry in 2000. Powered by proprietary technology, its expert teams are deeply invested in key sectors of the economy, including consumer goods and services, financial services, retail, technology, healthcare, public services, and media and entertainment. Maru/Marchbox provides organizations with the tools and insights to connect with the people that matter most, so they can build and maintain a competitive advantage. 

In 2019, Maru/Matchbox released a series of innovative research solutions. 

• Digital Media Measurement is a campaign evaluation approach that enables clients to better understand how content, channels and brands interact to deliver effective communication. 
• Creative Insight measures people’s implicit and explicit responses to advertising, giving clients a complete picture of how their ad is working. It is designed to evaluate any type of ad or brand communication, across all channels, with best-in-class benchmarks.
• Lissted analyzes how members of communities relevant to clients react to content, tweets and even websites. 
• Brand Emotion utilizes visual semiotics to identify and leverage the emotional profile of a brand. 

Maru/Matchbox continues to demonstrate innovation and thought leadership through relentless publication of articles and whitepapers.

42. Chadwick Martin Bailey (CMB)

Founded: 1984 2019 U.S. revenue: $28.7 million Percent change from 2018: 20.6% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $28.7 million U.S. employees: 90

CMB is a research and strategy firm, helping the world’s leading brands engage, innovate and grow amid deep disruption. The company leverages the best of advanced analytics, consumer psychology and market strategy to tackle critical business initiatives, including market identification, segmentation, brand health, loyalty and advocacy, and product and service development.

For more than 35 years, CMB has helped the most successful brands and their executives give voice to their market through a relentless business decision focus, creative problem-solving and storytelling, deeply consultative approach and flawless execution. With dedicated financial services, media and entertainment, tech and telecom, retail and healthcare practices, CMB’s expert teams understand the complex and evolving technological, social, cultural and economic forces that drive disruption and create opportunity.

In 2020, CMB continued its growth trajectory, including building expertise in gaming and digital platforms and expanding its qualitative and advanced analytics teams. A thought leader in the application of consumer psychology to real world business issues, CMB conducted self-funded research among tens of thousands of consumers to capture the four core benefits that motivate decision-making—identity, emotion, social and functional—providing an in-depth look at more than 80 global brands. Further self-funded research explored the accelerating journey and path to purchase of today’s gamers.

41. Screen Engine/ASI

Founded: 2010 2019 U.S. revenue: $33 million Percent change from 2018: 10% 2019 non-U.S. revenue: $1.9 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $34.9 million U.S. employees: 132

Screen Engine/ASI is a research-based consumer insights firm that stands for delivering its entertainment and media clients actionable insights and recommendations, not simply data. SE/ASI strives to help clients mitigate risk and maximize the potential for success. Through its Motion Picture and TV Groups, SE/ASI works across all distribution platforms for both domestic and internationally produced content. 

The company is centered on assessing the “abilities” of content as it migrates from the earliest stages of development through multi-channel distribution. The Motion Picture Group is the leader in traditional and digital in theater and online recruited audience screenings. Offerings also include PostTrak, a syndicated domestic and international in-theater exit poll, and ScreenExperts, an early assessment of critical response, creative ad testing, positioning and brand studies, custom work, and location-based and online focus group research. A cross-platform team within this group works with home entertainment, over-the-top and gaming clients. 

The TV group is the leader in location-based ViewTrac dial testing of pilots, programs and ongoing series and conducts online dial testing as well. Other offerings include location-based and online focus groups, promo testing, positioning and brand studies, and a variety of custom studies including custom trackers. SE/ASI syndicates Tracktion trackers including a TV tracker, a theatrical movie tracker, a home entertainment tracker and a premium video-on-demand tracker. All groups work in the company’s media lab equipped for biometric and new technology research. When appropriate, SE/ASI engages in advanced analytics techniques including, but not limited to, segmentation, conjoint, maxdiff and TURF analysis. 

40. MarketVision Research

Founded: 1983 2019 U.S. revenue: $33.2 million Percent change from 2018: 2.5% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $33.2 million U.S. employees: 140

MarketVision Research is a full-service marketing research firm, providing clients with actionable insights about their markets, customers, brands and products. Research areas of focus include product and portfolio development, pricing, branding, segmentation and customer experience. The company offers a full suite of quantitative and qualitative research capabilities and works across industry groups. These include:

• Optimization and discrete choice modeling as it applies to product and service development, branding, packaging and pricing.
• Online communities that are managed and developed entirely in-house with a focus on improving participant engagement and with additional support for mobile participation.
• Hybrid research, which uses 20 in-house moderators, along with marketing science professionals and global project managers, to facilitate qualitative and quantitative research seamlessly.

39. The Link Group

Founded: 1994 2019 U.S. revenue: $34.2 million Percent change from 2018: 23.9% 2019 non-U.S. revenue: $0.3 million Percent from outside U.S.: 0.9% 2019 worldwide revenue: $34.5 million U.S. employees: 85

The Link Group executes research for Fortune 500 firms in the healthcare, retail, CPG and finance industries across both qualitative and quantitative methodologies and around the globe. TLG attributes its success to its core business philosophy: smarter research and better service. Its commitment to smarter research has allowed the company to take a creative, custom approach to its clients’ business needs that results in actionable and insightful reports. TLG delivers better service by maintaining a consistent research team across projects, allowing the team to anticipate and respond to client needs. This business philosophy has resulted in 99% of revenue coming from repeat clients.

This past year, TLG has continued to hone its research approaches to help elevate traditional research methods. For its messaging and positioning work, TLG developed a framework that triangulates quantitative survey data to determine how well messaging concepts will activate, communicate and engage the customer. In its segmentation studies, TLG blends science and art to create models that align with the client’s brand strategic vision by creating differences that are meaningful and actionable from a marketing perspective. TLG has leveraged its knowledge of behavioral economics to develop a validated, proprietary quantitative methodology—LinkEQ—that allows the company to reveal latent emotional associations.

Founded: 1983 2019 U.S. revenue: $34.3 million Percent change from 2018: -1.2% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 3.4% 2019 worldwide revenue: $35.5 million U.S. employees: 233

SSRS is a full-service market and survey research firm led by a core of dedicated professionals with advanced degrees in the social sciences. 

SSRS surveys support numerous media and academic partners looking to report on public attitudes and beliefs about a wide range of salient issues such as elections and public policy. SSRS is the polling partner for CNN, and conducts public opinion polling for ABC News, The Washington Post, Politico and CBS News. 

Beyond national polls, SSRS regularly conducts research at a state level, and among subpopulations such as Latinos and political partisans, and specializes in reaching hard-to-reach and low-incidence populations. SSRS has extensive experience in public policy, public affairs and health policy research. Since the Affordable Care Act was signed into law, SSRS has completed numerous studies surrounding its implementation and assessing Americans’ attitudes and experiences with the law. 

Since 2016, SSRS conducts the monthly Kaiser Family Foundation Health Tracking Poll. SSRS is well-known for its weekly telephone Omnibus poll. The firm also offers the SSRS Opinion Panel, which allows clients to conduct probabilistic surveys quickly at low cost. The SSRS/Luker on Trends Sports Poll is the first and longest-running tracking study focusing on sports in the U.S. 

37. BVA Group **

Founded: 1970 2019 U.S. revenue: $36 million Percent change from 2018: 2.6% 2019 non-U.S. revenue: $147 million Percent from outside U.S.: 80.3% 2019 worldwide revenue: $183 million U.S. employees: 120

BVA Group is a fast-growing research and consulting firm, an expert in behavioral science, ranked in the top 20 worldwide agencies. BVA brings data to life and converts deep understanding of customers and citizens into behavior change strategies. BVA operates both for public and private clients with methodologies fueled by data science and behavioral science. 

Its FMCG specialist—PRS IN VIVO—is a global leader in packaging and shopper research. PRS IN VIVO helps consumer marketers to succeed through: 

• In-store and online studies to better understand shopper behavior, in both physical and e-commerce shopping contexts.
• Qualitative studies to develop, screen and refine new product, packaging and merchandising concepts.
• Quantitative studies to pre-test and quantify new packaging, merchandising and display systems (for physical stores and e-commerce).
• Volume forecasting and product testing for both innovations and brand restages.
• “Nudge” initiatives to facilitate behavioral change, create new consumer habits and drive category growth. 

BVA Group is a European leader in customer experience research. More than 100 leading brands use BVA’s behavioral insights to provide seamless shopper journeys and design successful new products and services, including solutions from its multi-awarded Global Nudge-Unit.

36. radius | illumination

Founded: 1960 2019 U.S. revenue: $42 million Percent change from 2018: — 2019 non-U.S. revenue: $1 million Percent from outside U.S.: 2.3% 2019 worldwide revenue: $43 million U.S. employees: 127

Radius│illumination is the product of a merger between Radius Global Market Research and Illumination Research in 2018. Together, it’s one of the largest independent custom insights providers in the world. Its focus is on guiding brands at critical points along their growth journey, tackling issues such as identifying compelling innovations, creating relevant customer segmentations and developing strategies for deeper loyalty and engagement.

Radius | illumination partners with Fortune 500 leaders as well as challenger, disruptor and emerging brands in the U.S., Europe, Asia and the Middle East. Its top sectors include financial services, personal care, healthcare and pharmaceuticals, technology, home improvement and durables, media and entertainment, packaged foods, beverage, retail and transportation.

Its 2020 initiatives to fuel brand growth for its clients include:

• Provide agile and robust solutions such as InnovationSprint to accelerate new product and service development.
• Increase its information design capabilities so clients can easily take action on the results.
• Focus on driving deeper insights by combining its advanced analytics strength with immersive customer understanding in its designs.
• Expand solutions through the integration of new technologies and behavioral approaches.

35. Market Force **

Founded: 2005 2019 U.S. revenue: $50 million Percent change from 2018: 2% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 12.3% 2019 worldwide revenue: $57 million U.S. employees: 375

Market Force Information provides location-level customer experience management solutions to protect clients’ brand reputation, delight their customers and make them more money. 

Market Force operates at scale across the globe. Each month, the company:

• Completes more than 100,000 mystery shops.
• Collects, processes and analyzes millions of employee and customer experience surveys.
• Manages more than 100,000 inbound calls to its contact center.
• Hosts more than 1 million user logins on its KnowledgeForce reporting platform.

Market Force’s multi-location solutions provide a robust framework for measuring and improving operational excellence, customer experience and financial KPIs. Measurement channels include mystery shopping, customer experience surveys, contact center calls, social media and employee engagement surveys via the KnowledgeForce technology platform and Eyes:On mobile app. Market Force employs predictive analytics to determine what matters most and the ROI for investing in improvements. The firm takes a dual-headed approach to market research services (e.g., customer segmentation, attitude trial and usage studies and custom research projects) and strategic advisory services to design and implement effective measurement systems and improve performance.

Founded: 1991 2019 U.S. revenue: $52 million Percent change from 2018: 4% 2019 non-U.S. revenue: $6 million Percent from outside U.S.: 10.3% 2019 worldwide revenue: $58 million U.S. employees: 400

As a leading customer experience management firm, SMG helps clients get smarter about their customers and employees to drive changes that boost customer loyalty and improve business performance. SMG combines technology and services to collect, analyze and share feedback and behavioral data, so it’s easier for clients to deliver and activate customer insights across their enterprise.

SMG partners with more than 350 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster and outperform competitors. SMG is a technology-enabled research firm with a global footprint—evaluating more than 150 million surveys annually, in 50 languages across 125 countries. 

Strategic solutions include omniCXTM, Brand Research and Employee Engagement. SMG’s omniCX solution uses multiple research methodologies in capturing solicited and unsolicited consumer feedback across in-store, online, contact center and social channels. Results are aggregated and reported via smg360TM—a real-time, role-based reporting platform providing access to all customer and related data. 

SMG’s research professionals partner with clients to derive business-changing insights. Within Brand Research, SMG offers traditional brand tracking as well as access to dynamic customer and competitor data through market intelligence tool BrandGeek. Fueled by SurveyMini—SMG’s location-based mobile research app—BrandGeek contains consumer feedback and behavioral data relating to more than 4,500 brands across more than 500,000 locations.

33. Hanover Research

Founded: 2003 2019 U.S. revenue: $52.7 million Percent change from 2018: 14.1% 2019 non-U.S. revenue: $2.6 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $55.3 million U.S. employees: 358

Hanover Research is a brain trust designed to level the information playing field. Hanover is made up of hundreds of researchers who support thousands of organizational decisions every year. One of the industry’s fastest-growing companies, Hanover attributes this market success to its unique positioning as the only firm that provides tailored research through an annual, fixed-fee model. 

Hanover serves more than 1,000 organizations and companies worldwide from established global organizations, to emerging companies to educational institutions. Hanover’s research informs decisions at any level and across any department capitalizing on the exposure to myriad industries and challenges. 

Founded in 2003, Hanover operates on an annual fixed-fee model, and partnership provides its clients with access to a team of high-caliber researchers, survey experts, analysts and statisticians with diverse skills in market research, information services and analytics. There is no limit on the type of challenge that can be asked for on the quantitative and qualitative approaches Hanover uses to deliver solutions—most of which are very difficult to replicate internally.

Hanover’s custom research services include:

• Secondary research: market segmentation and evaluation; labor and demographic trends and forecasts; vendor and product reviews; best practices reports. 
• Survey: survey design, administration and analysis; open-ended response coding. 
• Qualitative primary research: focus group design and administration; in-depth interview design, outreach, administration and analysis. 
• Data analysis: data segmentation and mining; conjoint analysis; linear regression; descriptive and predictive analytics; data forecasting and modeling. 

32. Directions Research

Founded: 1988 2019 U.S. revenue: $54.2 million Percent change from 2018: 17.8% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $54.2 million U.S. employees: 181

Independently recognized as one of the leading business decision insight firms in the nation, Directions Research combines a highly experienced staff with a unique mix of innovative and proven approaches to answer pressing business issues. Directions and SEEK routinely combine primary and connected data from multiple sources to create holistic and actionable analytic stories for their clients. Through digital dashboards, infographics, written reports and other unique visualizations, the firm communicates its knowledge in a manner that is right for today’s leaders. 

Directions and SEEK excel in innovation, optimization, customer and brand experience, brand strategy, strategic business intelligence and visualization across a wide range of industries. The firm offers B2C and B2B services globally, surveying audiences using a broad selection of data collection techniques and combining those insights with existing client knowledge. Directions’ and SEEK’s staff have an excellent mix of client- and supplier-side experience. The organization allows senior researchers to work with clients on a day-to-day basis.

SEEK (acquired in 2018) is a qualitative insight and innovation consultancy, operating as an independent but connected division of Directions. SEEK empathically connects brands with the humans they serve, transforming the brand-to-consumer relationship into a human-to-human one. The SEEK approach builds brand advocacy for clients with the human-centric approach to innovation, activating empathy as an innate problem-solving capability.

31. Fors Marsh Group (FMG) *

Founded: 2002 2019 U.S. revenue: $57.5 million Percent change from 2018: 22.1% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $57.5 million U.S. employees: 263

FMG applies behavioral and data science to improve organizational processes, business solutions and customer experiences. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy and consumer. 

FMG’s work for its clients wins industry and federal awards. FMG has been named as a top market research company by GreenBook and the American Advertising Federation and has been named to the American Marketing Association’s list of top market research companies in the U.S. for five consecutive years. FMG was also a finalist for the American Council for Technology and Industry Advisory Council’s Igniting Innovation 2018 award for creating an innovative e-learning program that improved program awareness and usability for the General Services Administration’s Center for Acquisition Professional Excellence. 

For 2019 and beyond, FMG is focused on continuing this momentum and expanding in important areas. In its human capital practice, FMG is furthering its work in the cybersecurity industry to help the Department of Defense attract top cyber talent and to protect the nation’s infrastructure. FMG is also expanding its efforts in public service recruiting through new partnerships with the U.S. Army, U.S. National Guard and AmeriCorps. The company is proud that its partnership with these institutions will help shape the future of the U.S. For its health division, FMG is leveraging its deep experience in health communications to fight the opioid crisis by reducing stigma and removing barriers that victims face in receiving help—potentially one of the biggest challenges facing America today. 

30. National Research Group (NRG) **

Founded: 1978 2019 U.S. revenue: $59 million Percent change from 2018: 1.7% 2019 non-U.S. revenue: $4 million Percent from outside U.S.: 6.3% 2019 worldwide revenue: $63 million U.S. employees: 200

National Research Group, acquired by Stagwell Media from Nielsen in 2015, is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to NRG for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers bold insights for storytellers everywhere. 

Some agencies specialize in qual, others focus on quant—but NRG connects the two disciplines with hybrid teams expert in both modalities. The company is a one-stop, custom consultancy that tailors its approach to solve clients’ biggest challenges. 

The foundation of NRG’s qualitative work is a team of passionate, subject matter experts who connect deeply with consumers in any environment. NRG uses qual to discover the subconscious drivers that fuel our quantitative truths. Its quantitative work is anchored in sophisticated techniques with a focus on agility, creativity and rigor. NRG is method-agnostic and works collaboratively with its clients to solve complex problems in a simple way.

29. Cello Health * **

Founded: 2004 2019 U.S. revenue: $64.5 million Percent change from 2018: 23.3% 2019 non-U.S. revenue: $58.5 million Percent from outside U.S.: 47.6% 2019 worldwide revenue: $123 million U.S. employees: 260

Cello Health consists of four global capabilities that enable the company to offer best-in-class services and an integrated partnership approach to its clients. This unique mix of capabilities, combined with its collaborative approach, results in a unique fusion of expertise, providing powerful advisory and implementation solutions.

• Cello Health Insight is a global marketing research company, providing business intelligence to the healthcare and pharmaceutical sectors. Cello Health Insight specializes in getting to the heart of its clients’ questions, using a large pool of creative and academic resources and providing design of materials and deliverables through a hand-picked project team—selected to best meet the needs of each individual project.
• Cello Health Consulting is the strategic consulting arm of Cello Health, focused on delivering business results by unlocking the potential within organizations, people, assets and brands. Cello Health Consulting works alongside clients to create practical solutions that ensure buy-in and build relationships. 
• Cello Health Communications combines science, strategy and creativity to unlock the potential of brands and assets. Its services underpin differentiated positioning and deliver brand optimization, focusing on multiple areas of development and launch, through commercial maturity.
• Cello Signal is a full-service digital capability bringing impactful messages alive in communications campaigns, content and film.

28. Macromill Group **

Founded: 2000 2019 U.S. revenue: $68.5 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $260 million Percent from outside U.S.: 79.1% 2019 worldwide revenue: $328.5 million U.S. employees: 275

Macromill Group is a rapidly growing global market research and digital marketing solutions provider bringing together the collective power of its specialist companies to provide innovative data and insights that drive clients’ smarter decisions. Macromill’s industry-leading digital research solutions deliver rapid and cost-effective solutions to the challenges businesses face today. 

The group’s leading business units are Macromill and MetrixLab. Macromill stands at the forefront of innovation, delivering unique marketing solutions. It offers exclusive access to the highest-quality online panels with more than 2 million members. Using its self-developed platform AIRs, Macromill provides full-service online research including automated survey creation and completion, data tabulation and analysis. Today, its business portfolio includes services such as offline quantitative research, mobile research, point-of-service database research (QPR), digital marketing (Accessmill), a DIY survey platform (Questant) and more. 

Metrixlab turns data from online surveys, social media, mobile devices and enterprise systems into valuable business information and actionable consumer insights. This helps leading companies drive product innovation, brand engagement and customer value. Owned and group panels provide expansive access to global respondents in mature and emerging markets. Its teams deliver strategic and tactical decision support by pushing the boundaries of data analysis innovation, combining cutting-edge technology with data science and proven marketing research methodologies. Clients across the globe rely on the company’s hyper-efficient data and insights ecosystem to deliver fast and affordable results.

27. C Space **

Founded: 1999 2019 U.S. revenue: $70 million Percent change from 2018: 2.9% 2019 non-U.S. revenue: $18 million Percent from outside U.S.: 20.5% 2019 worldwide revenue: $88 million U.S. employees: 354

C Space, part of the Interbrand Group, is a global customer agency that marries art and science to create rapid customer insight and business change. 

C Space works with some of the world’s best-known brands—such as Walmart, Samsung, IKEA and more—to build customers into the ways companies work and deliver on customer-inspired growth. By building real, ongoing relationships with customers—online and in-person—brands can stay relevant, deliver superior experiences, launch successful products and build loyalty. Through its “customer as a service” approach of research, consulting and communications, C Space helps businesses minimize risk and maximize growth.

The company integrates customers into the ways its clients work. By bringing stakeholders together around the customer, C Space’s clients create greater clarity and alignment in the actions that will most effectively drive customer growth.

C Space’s customized programs are tailored based on specific business needs and include private online communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. C Space continues to invest in its people, existing capabilities like data and analytics, as well as new initiatives.

26. Engine Insights**

Founded: 2004 2019 U.S. revenue: $71 million Percent change from 2018: 4.4% 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 38.3% 2019 worldwide revenue: $115 million U.S. employees: 240

Engine is a new kind of data-driven marketing solutions company. Powered by data, driven by results and guided by people, Engine helps its clients make connections that count—leading to bottom-line growth, an inspired workplace and business transformation. 

Engine Insights (formerly ORC International) connects traditional market research with cutting-edge products to deliver clients a 360-degree view of their customers, employees and markets. Engine’s extended suite of solutions and products are designed to support business growth, from helping clients understand and outperform the competition to operationalizing both survey and behavioral data to identify, attract, engage and retain their audiences.

Engine Insights’ client services and products include custom research and omnibus surveys; customer experience, customer retention and brand engagement studies; and data management and data analytics. 

These services help clients:

• Think beyond products and services to drive business revenue.
• Use insights to inform more relevant messaging and creative.
• Get a complete 360-degree view of their customers.
• Segment audiences for better targeting.
• Develop the perfect product and take it to market.
• Create unique experiences that engage their customers and keep them loyal for a lifetime.
• Build an internal culture that attracts, retains and engages the best talent.

Founded: 1931 2019 U.S. revenue: $71.1 million Percent change from 2018: 9% 2019 non-U.S. revenue: $6.9 million Percent from outside U.S.: 8.8% 2019 worldwide revenue: $78 million U.S. employees: 253

Since 1931, Burke has consistently redefined expectations in the marketing research industry. From segmentation to customer engagement programs, product innovation and brand tracking, Burke prides itself on designing and executing objectives-driven quantitative and qualitative research. Working across a variety of industries, Burke helps its clients gain actionable perspective on their most critical business challenges, providing a range of solutions from agile to integrated strategic decision support.

Today, Burke continues to push the boundaries of what marketing research can be, seamlessly uniting research, strategy and education. Backed by Seed Strategy—its strategic consulting subsidiary—Burke has the capabilities to support its clients throughout every phase of the product or service life cycle, with expertise in strategy, innovation, branding and marketing. In addition, Burke provides comprehensive training on research fundamentals and best practices through the Burke Institute—its dedicated education division and the industry’s leader in research and insights training. Wherever its clients find themselves on the path to success, Burke is uniquely equipped to help them move forward with clarity, confidence and purpose.

Continuing its long tradition of research innovation, Burke recently unveiled two new offerings: Geode|AI, an integrated insights system that analyzes multiple data sources to uncover patterns, relationships and critical insights that are often hidden; and Quantiment, a robust machine-learning solution that jointly extracts richer insights from structured and unstructured data.

24. YouGov *

Founded: 2000 2019 U.S. revenue: $76.8 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $107.5 million Percent from outside U.S.: 58.3% 2019 worldwide revenue: $184.3 million U.S. employees: 212

YouGov is a global provider of analysis and data generated by consumer panels in 42 markets. Its core offering of opinion data is derived from the proprietary YouGov Global Panel of more than 9 million people. The YouGov Global Panel provides the company with thousands of data points on consumer attitudes, opinions and behavior. YouGov captures these streams of data in the YouGov Cube, its unique connected data library that holds more than 10 years of historic single-source data. In 2019, YouGov panelists completed more than 25 million surveys.

YouGov’s data-led offering supports and improves a wide spectrum of marketing activities of a customer base, including media owners, brands and media agencies. YouGov works with some of the world’s most recognized brands.

Its syndicated data products include the daily brand perception tracker, YouGov BrandIndex and the media planning and segmentation tool YouGov Profiles. Its market-leading YouGov RealTime service provides a fast and cost-effective solution for reaching nationally representative and specialist samples. YouGov’s Custom Research division offers a wide range of quantitative and qualitative research, tailored by sector specialist teams to meet users’ specific requirements. YouGov data is delivered through Crunch, the most advanced analytics tool for research data, combining fast processing with drag-and-drop simplicity. YouGov has a strong record for data accuracy and innovation. 

23. Phoenix Marketing International

Founded: 1999 2019 U.S. revenue: $77 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $4.5 million Percent from outside U.S.: 5.5% 2019 worldwide revenue: $81.5 million U.S. employees: 343

Global advertising and brand specialist Phoenix Marketing International operates in all major industries, utilizing modern technology, innovative research techniques and customized approaches to help clients elevate their brand, refine their communications and optimize their customer experience. 

With the launch of Phoenix’s AdPi Brand Effect Platform, clients now have access to continuous advertising measurement and performance improvement insights through a single platform, providing the ability to analyze their campaigns at any stage in the advertising life cycle, and the flexibility to draw upon each piece as needed. Through more than 20 years of experience and testing thousands of ads per month, Phoenix developed 19 category-specific ad measurement models that uncover the drivers and creative attributes that explain the “whys” behind an ad’s creative performance, with forward-looking estimates for ad memorability and brand linkage.

Phoenix continues to evolve its CX solution, launching Competitive Customer Experience, a measurement of how consumers perceive their overall experience with a brand, including key touchpoints along the journey. Grounding recent experiences with a client’s brand, competitor brands and non-categorical benchmarking, Phoenix is able to evaluate brand opinion, understand what drives great CX outside of the category, focus on emotional drivers of brand CX, and provide an external view of culture, consistency and brand promises.

22. Concentrix **

Founded: 1983 2019 U.S. revenue: $95 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $130 million Percent from outside U.S.: 57.8% 2019 worldwide revenue: $225 million U.S. employees: 253

Concentrix is a wholly owned subsidiary of SYNNEX Corp., specializing in technology-enabled customer engagement and improving business performance for clients around the world. With more than 225,000 staff in more than 40 countries, Concentrix provides services to clients in 10 industry verticals: automotive, banking and financial services, insurance, healthcare, technology, consumer electronics, media and communications, retail and e-commerce, travel and transportation, energy and the public sector. 

The Concentrix Voice of the Customer solution combines technology with experience management services provided by its in-house team of hundreds of CX professionals. 

Powered by analytic tools and artificial intelligence, its customer feedback platform ConcentrixCX helps companies listen, analyze and act on omnichannel customer feedback at any point in the customer journey, at scale. Features include data capture and integration, real-time reporting and analytics, and coaching and employee engagement tools. Concentrix continues to invest in enhanced platform functionality—for example, multi-source data expansion of its proprietary text analytics engine, including structured and unstructured customer feedback sources such as surveys, social, messaging, complaints and email. New digital data collection capabilities include a conversational feedback bot and embedded micro-journey surveys. 

Concentrix experience management services range from program management to strategic advisory services and are custom tailored to free clients’ internal teams to focus on transformational impact. Its CX experts specialize in quantitative and qualitative techniques, delivering data-driven insights through solutions such as survey design, relational loyalty research, CX journey analytics, digital channel optimization, customer segmentation, customer effort assessment and integrated CX analytics.

21. Escalent

Founded: 1975 2019 U.S. revenue: $97.1 million Percent change from 2018: -3.4% 2019 non-U.S. revenue: $5.5 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $102.6 million U.S. employees: 352

Escalent is a human behavior and analytics firm specializing in industries facing disruption. The company transforms data and insights into an understanding of what drives human behavior, and it helps businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. 

Escalent specializes in automotive and mobility, consumer and retail, energy, financial services, health, technology and telecommunications. Focusing on select industries allows Escalent to function as a trusted business partner who knows the challenges its clients face and understands how to engage their most valuable audiences. 

Escalent has three centers of excellence: Qualitative Research combines emerging technologies, anthropology and ethnography to tap into human insights that reveal real needs and potential; Marketing & Data Sciences combine survey, behavioral, transactional and third-party data to solve tough research challenges; and Insight Communities provides private, online platforms for brands to engage with groups of stakeholders to quickly and easily draw insights.

20. dunnhumby **

Founded: 2001 2019 U.S. revenue: $100 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 77% 2019 worldwide revenue: $435 million U.S. employees: 230

Dunnhumby is a customer science company that analyzes data and applies insights for almost 1 billion shoppers across the globe to create personalized customer experiences in digital, mobile and retail environments. Its strategic process, proprietary insights and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. Dunnhumby uses data and science to understand customers, then applies that insight to create personalized experiences that build lasting emotional connections with retailers and brands. It’s a strategy that demonstrates when companies know and treat their customers better than the competition, they earn more than their loyalty—they earn a competitive advantage.

Dunnhumby was established in the U.S. to help retailers and manufacturers put the customer at the heart of their business decisions. Analyzing data from millions of customers across the country, dunnhumby enables clients to use this insight to deliver a better shopping experiences and more relevant marketing to their customers.

By putting best customers at the center of every decision, dunnhumby’s approach delivers measurable value, competitive edge and even more customer data to fuel ongoing optimization, setting clients up for long-term success.

Dunnhumby serves a prestigious list of retailers and manufacturers in grocery, consumer goods, health, beauty, personal care, food service, apparel and advertising, among others. Clients include Tesco, Procter & Gamble, Coca-Cola, Macy’s and PepsiCo.

19. Informa Financial Intelligence**

Founded: 2016 2019 U.S. revenue: $107 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $36 million Percent from outside U.S.: 25.2% 2019 worldwide revenue: $143 million U.S. employees: 500

Informa Financial Intelligence is a leading provider of business intelligence, market research and expert analysis to the financial industry. The world’s top global financial institutions and banks look to Informa Financial Intelligence for its authority, precision and forward-focused analysis. 

Informa Financial Intelligence consists of key research, analysis and industry experts, such as Informa Research Services, EPFR Global, Informa Global Markets, iMoneyNet, Informa Investment Solutions, eBenchmarkers and Mapa Research.

Informa Financial Intelligence provides fund and wealth managers, traders, insurers, analysts, and investment and retail bankers with the intelligent advantage to make informed decisions, understand past trends, forecast future performance, drive profitability and increase returns.

Because of their strong background in the financial industry, the research teams of Informa Financial Intelligence are highly qualified to help financial institutions with their market research needs. Informa’s researchers are experts in benchmarking studies, competitive intelligence, new product development and usability testing, customer and member satisfaction and loyalty research, brand and advertising awareness research, and mystery shopping services for sales and service quality evaluation, legal and match pair testing, compliance, discrimination and misleading sales practices testing. Informa is considered a leader in the use of market research to limit the risk associated with allegations of discrimination, UDAAP (unfair, deceptive, or abusive acts or practices), predatory lending and misleading sales practices.

18. NRC Health

Founded: 1991 2019 U.S. revenue: $113 million Percent change from 2018: 10.8% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 3.1% 2019 worldwide revenue: $128 million U.S. employees: 448

NRC Health (formerly National Research Corp.) has helped healthcare organizations illuminate and improve the moments that matter to patients, residents, physicians, nurses and staff for more than 38 years. The company offers performance measurement and improvement services to hospitals, healthcare systems, physicians, health plans, senior care organizations, home health agencies and other healthcare organizations. 

NRC Health solutions help organizations stay at the forefront of healthcare by understanding the totality of healthcare consumer and staff experiences. Primary solutions include: 

• Experience solutions capture personal experiences, while delivering insights to power a new benchmark: n=1. Developing a longitudinal profile of customers’ healthcare wants and needs allows for organizational improvement, increased provider and staff engagement, loyal relationships and personal well-being. 
• The Loyalty Index, composed of seven aspects that combine to provide a 360-degree view of healthcare consumer loyalty—a single, trackable metric to identify emerging trends in consumer behavior and benchmark against peers. 
• Market Insights is a large U.S. consumer database that gives partners access to the opinions of 310,000 healthcare consumers in 300 markets, and access to resources to better understand target audiences and gauge consumer response to communications.
• The Transparency solution calculates star ratings from existing patient, resident and family survey data, and publishes those ratings to organizations’ websites. 
• The Governance Institute supports the efforts of healthcare boards across the nation—to lead stronger organizations and build healthier communities. NRC Health partners with organizations to improve governance efficiency and effective decision-making by providing trusted, independent information, tools and resources to board members, executives and physician leaders. 

17. MaritzCX **

Founded: 1973 2019 U.S. revenue: $118 million Percent change from 2018: — 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 27.2% 2019 worldwide revenue: $162 million U.S. employees: 600

MaritzCX is a software and research company that focuses on customer experience management for big business. The company offers a unique combination of award-winning CX software, industry-leading data and research science, deep vertical market expertise and managed program services. MaritzCX provides a full-service professional CX approach designed to continuously improve the customer experience across an enterprise’s customers, employees, prospects and partners. 

MaritzCX’s research insights include its leading CXStandards competitive benchmarking research that delivers quarterly benchmarks for 55 CX categories across 16 industries. Its CXEvolution study of more than 10,000 practitioners’ feedback informed large enterprises of their CX gaps. 

The company’s focus is to leverage the MaritzCX platform, its industry-leading studies and research services to drive more meaningful experiences between its clients and their customers by adding product and research services and continued thought leadership in the CX market. In addition, MaritzCX has received CMS-certification for HCAHPS surveys, becoming the industry’s first CX platform company to offer an inclusive CX-based patient experience platform.

MaritzCX specializes in solutions for key industries, including automotive, financial services, retail, technology, B2B and more. Its global reach includes more than 900 full-time employees and 800-plus part-time or contract employees in 19 offices around the world. MaritzCX provides solutions to more than 500 clients and 1.6 million users who speak 72 languages in 100 countries. MaritzCX is committed to being its clients’ customer experience research partners.

In March 2020, InMoment acquired MaritzCX.

16. DRG (Decision Resources Group) **

Founded: 1990 2019 U.S. revenue: $140 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $53 million Percent from outside U.S.: 27.5% 2019 worldwide revenue: $193 million U.S. employees: 399

DRG, the Health Science & Analytics Division of Piramal Enterprises, is a global information and technology services company that provides proprietary data and solutions to the healthcare industry. DRG has brought together best-in-class companies to provide end-to-end solutions to complex challenges in healthcare. DRG reframes these challenges, enabling its customers to see the opportunities. Pharmaceutical, biotechnology, medical technology and managed care companies rely on this analysis and data to make informed decisions critical to their success.

Framing the current status and future trends in target healthcare markets using data, primary research and secondary research is a core competency of DRG. Product offerings include high‐value analytics, syndicated research, proprietary databases, decision support tools and advisory services.

DRG has a number of key specialties, including syndicated research focused on new therapeutic opportunities; portfolio planning, changing industry dynamics and global treatment patterns; insights and data on physician and consumer healthcare e‐marketing; and proprietary databases and analytics covering more than 90% of the U.S. managed care markets. 

15. Wood Mackenzie **

Founded: 1973 2019 U.S. revenue: $150 million Percent change from 2018: 3.4% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 69.1% 2019 worldwide revenue: $485 million U.S. employees: 337

Wood Mackenzie, a Verisk business, is a leading research and consultancy business for the global energy, chemicals, metals and mining industries. Wood Mackenzie launched in 1923 as a small, relatively unknown, Edinburgh, Scotland-based stockbroker. By the 1970s, it had become one of the top three stockbrokers in the UK, renowned for the quality of its equity research. 

Its success has always been underpinned by the clear and simple principle of providing trusted research and advice that would make a difference to clients. This was true when the first oil report was published by its equity analysts in 1973 and remains just as relevant to it today. So much so that, over the past four decades, Wood Mackenzie has drawn upon its heritage to create a global research and consultancy business that has grown alongside the needs of its clients. 

Having cultivated deep expertise in upstream oil and gas, Wood Mackenzie has carefully broadened its focus to deliver the same level of detailed insight for every interconnected sector of the energy, chemicals, metals and mining industries it now serves around the world. But heritage is more than just history. Its expert analysts and consultants have connected the company to some of the most significant events of our time—creating insight for governments, boards and CEOs who have helped shape the future direction of the world’s natural resources industries and their impact on society. 

14. Material *

Founded: 1973 2019 U.S. revenue: $166.7 million Percent change from 2018: 0.3% 2019 non-U.S. revenue: $57.9 million Percent from outside U.S.: 25.8% 2019 worldwide revenue: $224.6 million U.S. employees: 1,038

In 2019, Material (under the name LRW Group) acquired five companies: Killer Visual Strategies, an award-winning visual communication agency based in Seattle; Greenberg Strategy, a Bay Area research and strategy consultancy with a strong presence in the tech community; Karma Agency, a strategic communications firm based in Philadelphia; Salt Branding, a Bay Area consultancy; and T3, an Austin, Texas-based digital marketing agency. This year, Material is taking steps to unify these companies under one brand, integrating their services and building a collaboration that will provide seamless, end-to-end marketing solutions for clients. This year, LRW Group rebranded as Material, formally integrating 10 companies into one modern, unified offering.

Material is a radical collaboration of the top research and analytics firms seamlessly paired with the most creative and strategic marketing agencies, all with the shared mission of igniting growth for the world’s top B2B and B2C brands, from Fortune 500 companies to disruptive start-ups. Material offers a full range of marketing services—from data analytics and insights, to consulting and strategy development, to customer experience programs and creative executions. Material employs a roster of 1,200 strategists, creators, technologists, designers, researchers and storytellers that work side-by-side with clients to solve modern-day problems, build customer loyalty and make an impact on the world around us.

Founded: 1969 2019 U.S. revenue: $173.7 million Percent change from 2018: 0.5% 2019 non-U.S. revenue: $52.6 million Percent from outside U.S.: 23.2% 2019 worldwide revenue: $226.3 million U.S. employees: 5,311

ICF is a global consulting services provider with more than 7,000 professionals focused on making big things possible for its commercial and government clients in the U.S., Europe and Asia. 

Clients work with ICF on issues that matter profoundly to their success, whether it’s a product or program that matters to the business or a social issue or policy that matters to the world. ICF offers comprehensive survey research services that empower clients to gain valuable and actionable insights on issues that matter. 

For more than 40 years, ICF has demonstrated design, methodological and statistical knowledge through the implementation of large and complex survey research projects. Its clients consist of U.S. federal, state and local agencies, universities, nonprofits and commercial organizations. 

Its survey research services include: 

• Analyzing, reporting and presenting findings.
• Conducting surveys through a variety of data collection methods. 
• Designing samples, data collection protocols and instruments.
• Protecting all processes and data through quality assurance and system security.

ICF recently completed the installation of a state-of-the-art, fully integrated and security-enhanced data collection system, allowing the company to securely and most efficiently collect survey research data across all modes. ICF continues to be dedicated to solving the world’s most complex challenges and tackle problems with ingenuity on issues that matter profoundly to its clients.

12. J.D. Power **

Founded: 1968 2019 U.S. revenue: $217 million Percent change from 2018: 3.3% 2019 non-U.S. revenue: $113 million Percent from outside U.S.: 34.2% 2019 worldwide revenue: $330 million U.S. employees: 744

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. J.D. Power offers market research, forecasting, consulting, training and consumer surveys of product and service quality, customer satisfaction and buyer behavior. The company’s independent industry benchmark studies, innovative data and analytics products, and customized advisory services provide insights and help companies improve quality, engagement and business performance.

Annual syndicated studies are based on survey responses from millions of consumers and business customers worldwide. The firm does not review, judge or test products and services for its syndicated studies. It relies on the opinions and perspectives of consumers who have used the products and services being rated. 

J.D. Power is most often recognized for its work in the automotive industry, where its metrics have become the industry standard for measuring product quality and customer satisfaction. A team of associates worldwide conducts quality and customer satisfaction research across industries including automotive, financial services, insurance, telecommunications, travel, healthcare utilities and consumer electronics. 

11. Forrester Research Services **

Founded: 1983 2019 U.S. revenue: $233.7 million Percent change from 2018: 32.9% 2019 non-U.S. revenue: $65 million Percent from outside U.S.: 21.8% 2019 worldwide revenue: $298.7 million U.S. employees: 525

Forrester Research Services is the research component of Forrester, one of the most influential research and advisory firms in the world. Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth. Its unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of its most innovative clients. 

Forrester’s research offerings consist of a library of cross-linked documents that interconnect its playbooks, reports, data, product rankings, best practices, evaluation tools and research archives. Research access is provided through role-based websites that facilitate client access to research and tools that are most relevant to their professional roles, including community tools that allow interaction between and among clients and analysts.

Forrester’s research and decision tools enable clients to better anticipate and capitalize on the disruptive forces affecting their businesses and organizations, providing insights and frameworks to drive growth in a complex and dynamic market. 

Founded: 1934 2019 U.S. revenue: $320 million Percent change from 2018: 3.2% 2019 non-U.S. revenue: $1,280 million Percent from outside U.S.: 80% 2019 worldwide revenue: $1,600 million U.S. employees: 860

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media—now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from knowledge.” 

The increasing speed of product innovation, the rise of new channels and emerging customer needs are all part of business today. GfK’s clients are businesses around the globe. To make the best possible business decisions every day, they need more than purely descriptive data—they require actionable recommendations based on advanced analytics and powered by leading-edge technology. GfK is in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.

GfK’s industry focus provides its market researchers with a thorough understanding of business issues and questions specific to their concerns. Industries covered include automotive, consumer goods, fashion and lifestyle, media and entertainment, retail, technology, and travel and hospitality.

9. comScore * **

Founded: 1999 2019 U.S. revenue: $336.1 million Percent change from 2018: -6.5% 2019 non-U.S. revenue: $52.5 million Percent from outside U.S.: 13.5% 2019 worldwide revenue: $388.6 million U.S. employees: 870

ComScore is a global information and analytics company that measures advertising, content and the consumer audiences of each across media platforms. ComScore creates its products using a global data platform that combines information on digital platforms (smartphones, tablets and computers), television and movie screens with demographics and other descriptive information. 

ComScore has developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. This combination of data and methods enables a common standard for buyers and sellers to transact on advertising. This helps companies across the media ecosystem better understand and monetize their audiences and develop marketing plans and products to more efficiently and effectively reach those audiences. ComScore’s ability to unify behavioral and other descriptive data enables it to provide audience ratings, advertising verification and granular consumer segments that describe hundreds of millions of consumers. 

ComScore offers several solutions to help advertisers maximize cross-platform marketing effectiveness—be it measuring brand impact, viewability or ad and audience delivery validation—as well as power cross-platform advertising for better targeting and stronger advertising ROI. ComScore Advanced Audience segments go beyond age and gender to help advertisers better target consumers based on lifestyles, behaviors, demographics and interests. ComScore pioneered this concept in digital, local and national TV. 

8. The NPD Group

Founded: 1966 2019 U.S. revenue: $339.5 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $104.5 million Percent from outside U.S.: 23.5% 2019 worldwide revenue: $444 million U.S. employees: 1,185

NPD’s global information and advisory services help the world’s leading brands achieve data-driven growth. NPD combines data, industry expertise and prescriptive analytics across more than 20 industries to help its clients measure markets, predict trends and improve performance.

NPD syndicated services include retail tracking, distributor tracking and consumer tracking. NPD offers weekly data, store-level enabled data for looking at geographies or custom store groupings and account-level information for participating retailers. Point-of-sale data is collected from more than 600,000 doors worldwide, plus e-commerce and mobile platforms. Consumer information is collected via online surveys and NPD’s Checkout service, which uses receipt harvesting to track and analyze purchasing and behavior. Prescriptive analytics include market forecasting, new product forecasting, pricing and promotion evaluation and segmentation. 

With deep expertise in more than 20 industries, NPD provides thought leadership to the C-suites of many of the world’s leading brands. Senior industry advisors are available for strategy sessions to guide long-range planning or address specific needs, such as preparing for earnings calls. Topics include industry and category performance, the state of retail and winning strategies of best-in-class companies.

7. Westat **

Founded: 1963 2019 U.S. revenue: $590 million Percent change from 2018: 3.5% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 1.2% 2019 worldwide revenue: $597 million U.S. employees: 1,900

Westat is a 100% employee-owned research and professional services company. Westat provides extensive survey design and operations capabilities in support of modern data collection from households, institutions, businesses and individuals. Westat applies multiple modes of data collection and survey management to achieve maximum response rates.

The company’s focus areas and capabilities include: 

• Statistical analysis and methodological research in survey design, experiments and testing, data science and analytics, statistical disclosure control and qualitative research.
• Program, process and outcome evaluation using diverse methodologies from design to implementation to guide each program to success.
• Health research, including behavioral and mental health, clinical studies and clinical trials, public and international health, healthcare delivery, patient safety and health communications campaigns.
• Social policy research and technical assistance for implementing innovative evaluation, quality improvement and service delivery systems.
• Education programs for supporting teachers, conducting evaluations and providing technical assistance.
• Transportation studies of travel behaviors, safety and human factors using advanced technologies such as instrumented vehicles and simulators, field observational studies, and online and mobile device-based surveys.

To support its research projects, Westat designs tailor-made approaches for clients as well as invests in many general and specialized IT technologies and products. Westat also provides licensing, training and support for Blaise, a major data collection software system produced by Statistics Netherlands and used internationally. 

Founded: 1975 2019 U.S. revenue: $682 million Percent change from 2018: 16.2% 2019 non-U.S. revenue: $1,685 million Percent from outside U.S.: 71.2% 2019 worldwide revenue: $2,367 million U.S. employees: 2,025

Ipsos, through its subsidiaries, engages in collecting, processing and delivering survey data for brands, companies and institutions primarily in Europe, the Middle East, Africa, the Americas and Asia Pacific. It explores market potential and market trends, tests products and advertising, helps clients build long-term relationships with customers, studies audiences and their perceptions of various media and measures public opinion trends. Ipsos offers advertising research services, including advertising tracking and brand equity evaluation services that help advertisers in the development, evaluation and improvement of their advertising efforts.

It also provides marketing research services that help clients to identify business opportunities and innovation platforms, develop strategies at point of sale, generate insights and ideas, develop and optimize their mix, and model and forecast sales volumes, as well as offers custom innovative products and solutions to address stakeholder experience and brand-building business goals.

In this unique year, Ipsos has remained strong and reaffirmed its ambition and sense of purpose to deliver reliable information for a true understanding of society, markets and people. Ipsos activates this vision for more than 5,000 customers through its presence in 90 markets both globally and locally. Ipsos covers the whole information production and analysis chain, from the collection of raw data to the activation of the insights. It has a solid tradition of innovation expressed by new methodological developments and continuously renewed product range.

5. Information Resources, Inc. (IRI) **

Founded: 1979 2019 U.S. revenue: $815 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $510 million Percent from outside U.S.: 38.5% 2019 worldwide revenue: $1,325 million U.S. employees: 3,639

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help consumer packaged goods, over-the-counter healthcare organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events—a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation—is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quest to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

In 2019, IRI announced the integration of artificial intelligence and machine learning into its leading suite of analytics solutions, retained 100% of its major CPG clients and welcomed new strategic partnerships with top retailers in the U.S. IRI added several innovators to its leadership team while continuing to invest in its employees by providing ongoing training. 

4. Kantar **

Founded: 1993 2019 U.S. revenue: $950 million Percent change from 2018: 2.7% 2019 non-U.S. revenue: $2,900 million Percent from outside U.S.: 75.3% 2019 worldwide revenue: $3,850 million U.S. employees: 3,585

Kantar is one of the world’s largest data, insights and consulting companies, bringing together some of the world’s leading research, data and insights expertise. Kantar’s offer covers the breadth of techniques and technologies, from purchase and media data to predicting long-term trends; from neuroscience to exit polls; from large-scale quantitative studies to qualitative research, incorporating ethnography and semiotics. 

In April 2019, all services and offerings of the various Kantar companies were combined under the Kantar brand name. This operational change enables Kantar to build platforms and offers on a global scale and to remove barriers to collaboration and co-creation within the organization to better meet clients’ needs. 

As part of this branding strategy, Kantar launched several initiatives:

• Kantar Marketplace, a global on-demand research and insights store.
• Kantar’s new Brand Guidance System that intelligently integrates validated survey measures with social, search, sales media and behavioral data to provide actionable insights to optimize brand or campaign performance.
• Integration of big data, artificial intelligence and analytical capabilities from across the company into one resource that unlocks deeper insights to fuel growth.

3. Gartner Research **

Founded: 1972 2019 U.S. revenue: $1,800 million Percent change from 2018: 4.7% 2019 non-U.S. revenue: $1,474.5 million Percent from outside U.S.: 45% 2019 worldwide revenue: $3,274.5 million U.S. employees: 4,500

Gartner Research delivers independent, objective advice to leaders across an enterprise through subscription services that include on-demand access to published research content, data and benchmarks, and direct access to a network of approximately 2,300 research experts located around the globe. Gartner Research is the fundamental building block for all Gartner products and services. It combines its proprietary research methodologies with extensive industry and academic relationships to create Gartner products and services that address each role across an enterprise. Gartner’s research agenda is defined by clients’ needs, focusing on the critical issues, opportunities and challenges they face every day. Its proprietary research content, presented in the form of reports, briefings, updates and related tools, is delivered directly to the client’s desktop via its website or product-specific portals.

Within the research segment, Global Technology Sales sells products and services to users and providers of technology, while Global Business Sales sells products and services to all other functional leaders, such as supply chain, marketing, human resources, finance, legal and sales. 

2. IQVIA * **

Founded: 2016 2019 U.S. revenue: $2,220 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $2,166 million Percent from outside U.S.: 49.4% 2019 worldwide revenue: $4,386 million U.S. employees: 6,000

IQVIA is a global provider of information, innovative technology solutions and contract research services focused on helping healthcare clients find better solutions for patients. Formed through the 2016 merger of Quintiles and IMS Health, IQVIA applies human data science—leveraging the analytic rigor and clarity of data science to the ever-expanding scope of human science—to enable companies to reimagine and develop new approaches to clinical development and commercialization, speed innovation and accelerate improvements in healthcare outcomes. 

IQVIA has three operating segments: Technology & Analytics Solutions, Research & Development Solutions and Contract Sales & Medical Solutions. Powered by the IQVIA CORE, IQVIA delivers unique and actionable insights at the intersection of large-scale analytics, transformative technology and extensive domain expertise, as well as execution capabilities to help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific advances, in an effort to advance their path toward cures.

IQVIA has one of the largest and most comprehensive collections of healthcare information in the world, which includes more than 800 million comprehensive, longitudinal, non-identified patient records spanning sales, prescription and promotional data, medical claims, electronic medical records, genomics and social media. Its scaled and growing information set contains more than 35 petabytes of proprietary data sourced from more than 150,000 data suppliers and covering more than 1 million data feeds globally. Based on this data, IQVIA delivers information and insights on more than 85% of the world’s pharmaceuticals, helping its clients run their organizations more efficiently and make better decisions to improve their clinical, commercial and financial performance. 

1. Nielsen **

Founded: 1923 2019 U.S. revenue: $3,875 million Percent change from 2018: 1.6% 2019 non-U.S. revenue: $2,623 million Percent from outside U.S.: 40.4% 2019 worldwide revenue: $6,498 million U.S. employees: 10,300

Nielsen is a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide. Nielsen is divided into two business units: Nielsen Global Media and Nielsen Global Connect. 

Nielsen Global Media provides media and advertising clients with unbiased and reliable metrics that create the shared understanding of the industry required for markets to function, enabling its clients to grow and succeed across the $600 billion global advertising market. Nielsen Global Media helps clients define exactly who they want to reach and optimize the outcomes they can achieve. The company’s cross-platform measurement strategy brings together the best of TV and digital measurement to ensure a more functional marketplace for the industry.

Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their businesses. Nielsen Global Connect provides data and builds tools that use predictive models to turn observations in the marketplace into business decisions and winning solutions. The business’ data and insights, combined with its open, cloud-native measurement and analytics platform that democratizes the power of data, continue to provide an essential foundation that makes markets possible in the rapidly evolving world of commerce. With Nielsen Global Connect’s set of guiding truths, businesses have the tools to create new opportunities.

* ‘% change’ calculation reflects adjustment of previously reported 2018 U.S. research revenue due to acquisition or divestiture activity or other business change during 2019.

** Some or all figures are not made available by this company so instead are based on research and estimation by the report author.

Diane Bowers is a consultant to research and data analytics businesses and industry associations in the U.S. and internationally. She previously served as the president of CASRO, board chair of the Global Research Business Network, a board member of the Americas Research Industry Alliance and a board member of The Roper Center for Public Opinion Research at Cornell University. She is also a past president of the Market Research Council and the Research Industry Coalition, and a long-time member of American Association for Public Opinion Research, AMA and ESOMAR.

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20 Top Market Research Companies (2024)

Self-serve market research are helpful when you need answers fast.

But a market research company can be a great asset when you need data on a more personalized or granular level.

The data collected by a top market research firm can help you optimize your product marketing, communications strategy, customer experience, online user experience, and more.

From completely bespoke services to expert reporting on the topics that matter most to your audience, these are 20 of the best consumer and B2B market research companies.

Ipsos is a market research company that connects businesses with online communities.

When you work with Ipsos, you'll be matched with a community of people that share traits with your ideal customers. These similarities help you figure out what your ideal customer or user may respond to.

Ipsos’ wide range of services covers multiple industries, including retail, healthcare, transportation, politics, and automotive.

With Ipsos, you can do things such as:

• Assemble custom panels of consumers
• Record interviews and mystery shopper journeys that document retail experiences
• View reports about key consumer insights and demographics
• Run brand, packaging, and product testing
• Conduct message testing for public affairs projects
• Develop studies measuring the quality of healthcare and patient satisfaction
• Engage in public opinion polling

You can also work with an Ipsos strategist to get further insights about your market.

Ipsos recruits its panel and community members through a variety of advertising channels, and participants aren’t paid for their involvement. Instead, members receive points they can later redeem for prizes.

Because Ipsos services are so customizable, you’ll need to get in touch with their sales team to discuss your needs and receive a price quote.

2. Edelman DXI

Edelman Data & Intelligence (DXI) provides its customers with insights related to their target markets, customer behaviors, and broader economic trends .

The company is part of the Edelman global communications firm. By working with their DXI unit, you can get help with:

• Social listening and analysis
• Competitive market analysis
• Content auditing
• Paid media planning
• Risk forecasting
• Workforce analytics

Edelman DXI has offices throughout the world, so they can provide insights across a wide variety of global markets and audiences.

Because Edelman DXI services will be unique to each client, you’ll need to get in touch with the company to learn more about how much it will cost to become a client.

3. Exploding Topics

Exploding Topics is an alternative to traditional market research firms.

Rather than relying on a small panel sample or audience group selected by a firm, you can glean insights from what might be the world’s largest repository of consumer wants, needs, and insights: the internet.

First, we use artificial intelligence (AI) to listen to conversations happening across:

• News outlets
• Social networks

Next, our data analysis experts use this information to help identify the top market trends, topics, brands, and technologies that interest consumers and businesses today.

We enter these findings into our searchable database—and use it as the basis for insightful, actionable reports that break down the top trends you need to know about right now.

Our data stretches back 15 years and covers over 40 industries. Plus, it’s updated every day—so you always have fresh insights to work with.

Whether you rely on our reports or prefer to search the database yourself, you can use Exploding Topics data to support your:

• Entry into new markets
• Product development
• New marketing strategies
• Startup investing
• Competitor acquisition
• New business formation

You can access some of our trend data and reports for free right now. For complete access to every Exploding Topics data point and report—including our Meta Trends feature that shows how trends intersect—you’ll need a paid Exploding Topics Pro plan.

It’s just $1 for the first two weeks of your Exploding Topics Pro membership, and as little as $39 per month (billed annually) after that.

Gartner ’s market research services overlap with those offered by Ipsos, but cover a few additional industries including education, energy, and finance.

As a Gartner customer, you can:

• Review prepared reports
• Engage in personalized consulting services
• Attend industry events

The data gleaned from these reports and activities can help your company enhance its internal business operations as well as improve consumer-facing products or campaigns. Gartner’s information can be useful for:

• Understanding how to best position your brand
• Improving project strategy development and decisions
• Estimating tech lifecycles and improving corporate purchasing
• Evaluating your top market competitors
• Developing a more sustainable business strategy
• Determining how AI may impact your business
• Preparing for economic changes
• Improving your company’s market share

Some of Gartner’s reports are available for free on their website. That way, you can get a taste of what the company offers. If it seems like the right fit for your needs, you’ll need to get in touch with the Gartner team to get a price quote.

5. IMS Marketing

IMS is a full-service marketing agency—but they offer a market research arm to help B2B clients better understand how to position their brand and products.

Their customized services can help with:

• Understanding customer feedback
• Testing the feasibility of a new product or market
• Analyzing the competitor landscape
• Creating market segments
• Researching new audience groups
• Identifying and improving brand perception
• Pinpointing gaps in existing or prior research attempts

IMS Marketing is like Edelman DXI in that its services are entirely bespoke—the company doesn’t offer prepared reports like Gartner or Exploding Topics.

You can only become an IMS client after meeting with the company and allowing them to get a full understanding of your business, market, and objectives. 

6. Forrester

Forrester is a market research firm that provides insights for business, government, and technology operations.

While B2C businesses can use Forrester, a lot of the firm's data is especially valuable for B2B markets.

You can use Forrester insights to:

• Explore what business customers need and want
• Develop your tech stack to keep pace with competitors
• Prepare for supply chain and development challenges
• Review prepared sales strategy templates
• Discover competitor weaknesses

Forrester offers advisory services and access to data-rich reports, so you can choose whether you’d like to take a more self-directed approach or have hands-on help.

A single Forrester report may cost $1,000 or more, and advisory services are custom quoted based on your needs. Anyone interested in working with Forrester directly will need to get in touch with their sales team to discuss options.

Kantar offers market research services for a range of B2C industries, including consumer packaged goods (CPG), fashion, hospitality, retail, and technology.

Kantar’s research solutions include:

• Collection of qualitative consumer data in over 80 global markets
• Customized research surveys with panels prepared from a network of over 150 million respondents
• The development of healthcare professional and patient panels
• Expert survey design

The company also offers Kantar Marketplace, a do-it-yourself market research platform that lets users guide their own data collection and analysis efforts.

Marketplace access is available on either a pay-per-use plan or with an annual commitment starting at $50,000.

You can’t sign up on the Kantar website, though—for access to Marketplace as well as bespoke Kantar research services, you’ll need to get in touch with their sales team.

8. Bellomy Market Intelligence

Bellomy Market Intelligence is a consulting firm that works with retail, healthcare, financial, technology, energy, and consumer goods businesses.

Like several of the other market research firms on this list, Bellomy offers its clients access to panels of consumers that meet relevant B2B or B2C audience criteria.

You can then use these panels to:

• Run quick polls with rapid response times
• Host open-ended discussions to collect feedback
• Create ongoing focus forums for asynchronous discussions
• Watch as a Bellomy moderator leads members of your panel in an online chat
• Conduct one-on-one, in-depth interviews
• Track consumer behaviors and motivations with repeated daily online surveys
• Host in-person focus groups and retail events to collect data

Bellomy then uses AI tools to help its clients glean insights from qualitative and quantitative research results.

As with many other market research groups, you’ll need to get in touch with Bellomy to learn more about its available services and prices.

Campos is a market research firm focused on branding, product development, and customer experience data.

Campos works with corporations and public institutions seeking a rebrand. Its services overlap with those provided by IMS and Bellomy, and include:

• Product pricing research
• Consumer segmentation and analysis
• Demand forecasting
• Focus group creation
• In-depth interviews for customer journey mapping
• In-store observations

Unlike many research firms that conduct most of their analysis online—such as through video interviews and web-based simulations—Campos specializes in face-to-face analysis.

The company maintains a research center in Pittsburgh, where they're able to:

• Assemble and interview large panels
• Host software usability testing sessions
• Create model stores and homes for interaction testing
• Run mock jury simulations

Campos clients may watch the studies in action through two-way mirrors or view a live stream of research activities. The firm can also arrange for similar in-person experiences at partner locations around the U.S.

Campos services are based on scope and need, so you'll need to get in touch with the firm if you're interested in working with them.

10. Matrix Sciences

Matrix Sciences is a research and testing firm for agriculture and food brands.

The company's research arm conducts studies to discover consumer opinions around food products. They deliver a mix of quantitative and qualitative data through processes like:

• In-home product usage analysis
• Whole-household evaluations and interviews
• Panel discussions and interviews about food products or ideas
• Studies around how product packaging stands out in stores

Matrix Sciences also maintains a panel of expert sensory researchers who provide research and feedback around how a food item may be perceived. This process considers a product's:

• Visual appearance

Like Campos, much of Matrix Science's research happens in-person. The firm maintains 14 testing locations in the U.S. and Canada.

Prospective customers must get in touch with the company to discuss tests, options, and pricing.

Knit is an AI-powered research platform that quickly delivers panel data and analysis to clients.

You can use the tool to conduct qualitative and quantitative research. Tell Knit what you need, and the platform will assemble a panel from their database of over five million consumers.

Knit panelists range from 13 to 65 years old and are verified as real through a process involving both video and AI-generated questions.

Panelists can answer questions via video or survey form, depending on how the Knit study is set up.

You won't have to watch hours and hours of video, though. Knit uses GPT-4 to analyze these recordings and create:

• Video summaries
• Quick takeaways
• Key theme summaries
• Highlight reels

The platform also includes an AI research assistant that can answer questions about the data you get from Knit.

YouGov is a public opinion polling service.

The company offers opinion polling data for free on its website. These free data sets cover public opinion on topics related to:

• Business and economy
• Digital technology and media
• Entertainment, arts, and culture
• Health and science
• International affairs
• Politics and current affairs
• Travel and transport

You can dig down into each area of interest to learn about people's thoughts on specific people, brands, events, and more.

YouGov also provides data about survey respondents' habits. For example, they provide data on Americans' typical hours of sleep per night:

[ss of " How many hours of sleep do Americans actually get in a night?" chart from https://business.yougov.com/content/48919-52-of-americans-say-they-sleep-7-hours-a-night-but-many-want-even-more-time-in-bed ]

The ability to sift through all of YouGov's collected polling data may be enough for some users. If not, the company offers self-serve surveys, prepared surveys, and even custom research solutions for paying customers.

By working with YouGov, you can survey 26 million panelists living in 55 markets.

Because the company offers several bespoke solutions in addition to its free data, you'll need to set up a call with YouGov to learn more about options and pricing.

13. Fieldwork

Fieldwork is a qualitative market research firm offering solutions for focus groups.

You can engage Fieldwork to run a consumer focus group at their facilities throughout the U.S., your office, or another location around the world. Online focus groups are also an option for Fieldwork customers.

Fieldwork's support for medical and legal testing sets them apart from some other market research firms on this list. The company maintains permanent and portable medical simulation labs, and can also support:

• Medical device testing for FDA approval
• Medical device usability testing
• Mock jury research
• Trial simulations

If you're interested in working with Fieldwork to run a focus group, you'll need to submit a request for proposal through the company's website.

14. Kadence

Kadence is an international marketing and scientific research firm.

The company offers research services that can help you:

• Better understand customer preferences
• Improve market segmentation
• Plan the best way to enter a key market
• Streamline retail shopping experiences
• Evaluate how well marketing assets resonate with customers
• Assess brand metrics
• Find new market opportunities

Kadence conducts their research in several ways, including through:

• In-person focus groups
• Phone interviews
• Online communities
• In-person testing

They even offer sensory research and testing that's guided by neuroscience. This includes measuring eye movements and brain states when evaluating the reaction to a marketing campaign.

Kadence maintains offices in 13 countries. If you're interested in working with the Kadence team, you'll need to get in touch to request a price quote.

15. Second to None

Second to None provides mystery shopping services and conducts customer experience research.

You can work with the firm to conduct primary market research campaigns. These include:

• Customer surveys
• Brand reputation research
• Online community feedback
• Online and in-person mystery shopping

Second to None offers solutions for both B2C and B2B brands in a variety of industries including:

• Foodservice
• Financial service
• Consumer products and services
• Retail sales

Like many of its competitors, Second to None doesn't publish its pricing online. If you think the company's services are the right fit for your brand, you'll need to request an initial consultation with the firm.

16. Civicom

Civicom is a market research services group offering online and offline options.

The company can facilitate a variety of market research projects, including:

• Online focus groups
• Recorded in-person panels
• Mock jury trials
• Usability testing
• Hybrid online and in-person focus groups

Civicom also offers its own AI-powered report generation tool called Quillit . Civicom's clients can use Quillit to create summaries, produce research reports, and format documents. The tool is GDPR and HIPAA compliant, too.

The company's ability to conduct hybrid focus group sessions is notable—if you aren't sure what kind of market research work you need, Civicom is a good place to start.

You'll need to call, email, or chat with Civicom team members online to learn more about options and pricing.

17. Cascade Insights

Cascade Insights is a custom market research firm for B2B technology companies.

Cascade Insights works with companies that produce a product or service related to:

• Generative AI
• Cybersecurity
• Internet of Things (IoT) devices
• Computer hardware
• IT infrastructure

You can work with Cascade Insights to learn more about your ideal B2B customer through several types of market research services including:

• Customer experience research
• Product research
• B2B marketing and sales enablement research

Unlike some of its competitors, Cascade Insights continues to support its customers beyond the handoff of research findings. Every report comes with a plan for implementing the firm's findings.

The company also provides additional optional consulting and support services including strategy mentorship, marketing audits, and done-for-you marketing content.

If you're interested in working with Cascade Insights, you'll need to get in touch with the company to request a consultation and price quote based on your market research goals.

18. C+R Research

C+R Research is a qualitative and quantitative market firm delivering customer insights.

The firm serves a variety of consumer companies, including those focused on:

• Food and beverage
• Consumer packaged goods (CPG)
• Consumer equipment
• Financial services
• Media and telecom

The company provides support for their clients through qualitative, quantitative, and agile research services including:

• Advertising tests
• Package tests
• Pricing analysis
• Customer satisfaction surveys
• Research panels and focus groups
• Online discussions
• In-depth interviews

C+R Research can also provide support for audience segmentation, customer journey mapping, and workshop facilitation.

If you're part of a consumer-focused brand and are interested in C+R Research services, you'll need to contact the firm to schedule a consultation.

Radius is a data science company focused on consumer research.

The company conducts more than one million quantitative surveys and 3,000 qualitative research sessions every year across 60+ countries. Radius conducts different types of research, including:

• Choice-based analysis
• Targetable segmentation
• Perceptual mind mapping
• Maximum difference scaling (MaxDiff)

The company applies these different techniques to research activities like:

• Retail shopping analysis
• Virtual and augmented reality experiences
• Ideation workshops
• Consumer chats
• Immersive insight sessions

Radius also says that it develops projects using a customized mix of non-traditional approaches—so if you've found it difficult to get the right research for your brand, Radius is worth a closer look.

To learn more about the company's techniques and methods, you'll need to contact the Radius team and schedule an initial meeting.

20. Corona Insights

Corona Insights is a bespoke market research services firm.

Like Cascade Insights, Corona works with its clients to develop a complete plan of action. This may entail:

• Identification of research needs
• Development of a research plan
• Execution of market research activities
• Review of findings
• Development of action plans

The company's primary and secondary data research services are broad, and include:

• Scientific surveys
• Online and in-person focus groups
• Statistical analysis
• Observational research
• Journey mapping
• Literature reviews
• User experience (UX) testing
• Econometrics

The company offers multilingual research, too. Coupled with the breadth of options, this makes Corona Insights a good fit for many companies across different industries and regions.

Potential clients must contact Corona Insights via their website to learn more about market research costs and services.

If you want a custom research solution, it's best to explore working with a market research consulting firm like Ipsos, Kantar, Corona Insights, or Radius.

For more self-directed or self-paced market analysis , tools like Exploding Topics and Knit might be a better fit.

Make sure that the tool you choose has the industry data, panelist profiles, or research approach you need to get the most accurate data for your company. With insights from the right market research agency, you'll be able to accurately and effectively improve strategy, product development, and more.

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How IMARC Can Help

Data can provide you with some insights, but without the right questions, the right processes and the right technology, it often does not lead to the desired outcome – which ultimately represents the difference between success and failure. At IMARC, we provide sector-specific research and consulting solutions that can achieve superior results and provide our customers with a significant advantage in competitive markets. Get in touch with us today to know how IMARC can help you enhance your business performance, enabling you to become stronger, faster and more productive.

• Competitive Intelligence and Benchmarking

When playing in a crowded field, the most assured way to stay ahead of the competition is knowing what they’re going to do before they have done it. Competitive

Consumer surveys and feedback reports

Growth and innovation begins with a thorough understanding of what your consumer thinks and how they act. Most organizations under leverage consumer research.

Market entry and opportunity assessment

Entering unexplored markets represents a game of high risk, high reward. An organization’s blueprint for success in one geography or sector may backfire in another.

Pricing and cost research

Pricing and costs can drive or wreck an organization's operating margins. Small changes in average costs can translate into significant changes in operating profit

• Procurement Research

For any organization, procurement represents a critical business process. An effective procurement management confirms that all products and services are acquired in a proper way allowing projects and processes to proceed efficiently and successfully.

• Report Store

Businesses that remain up to date with the latest market trends carry a significant competitive advantage over their rivals. With report store, we ensure that our clients remain well-aware about their external and internal business environments and take informed business decisions. Our report store utilizes decades of experience in market research to provide you with the latest market analysis,

What Makes IMARC a Trusted Market Research Partner

Strong inhouse expertise.

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Client Base

• We partner with clients from a wide range of industries
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Industries We Serve

When it comes to analyzing markets, the only constant is change. This change can create both opportunities and challenges. On numerous occasions, it is both, and it is essential for market leaders to know when, where and how to respond. IMARC gathers and analyzes information and data across 14 major B2B verticals to deliver business intelligence that help our partners to detect market disruptions, identify opportunities and outperform their rivals. In over a decade of operations, IMARC has assembled a global team of highly skilled domain experts, with the right blend of enterprise and consulting experience, to provide our partners with the knowledge, approach and outcomes only an industry veteran can provide.

• Aerospace and Defense
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13 Top Market Research Companies in 2024

Your choice of market research firms — from traditional firms like Ipsos and Kantar to innovative platforms like StartUs Insights — can significantly influence strategic decision-making and product development. Ensuring that your selected partner offers the specific industry insights and data depth required is crucial for receiving accurate information that can drive your business strategy and innovation forward.

Market research companies play a pivotal role in simplifying the complexities of today’s business environment, blending traditional and innovative methodologies for exhaustive market insights.

Traditional market intelligence companies have evolved, while non-traditional entities are transforming the sector through the early identification of startups, scaleups, emerging companies, future trends, and technologies to provide a 360° view of opportunities.

13 Top Market Research Companies:

• Frost & Sullivan
• StartUs Insights
• Zion Market Research
• MarketsandMarkets
• Forrester Research
• Kantar Group
• Kline & Company
• MarketResearch

Credit: Ipsos

Ipsos connects businesses with online communities, offering insights across multiple industries including retail, healthcare, transportation, politics, and automotive. With Ipsos, companies can:

• Assemble custom panels of consumers
• Conduct brand, packaging, and product testing
• Develop studies on healthcare quality and patient satisfaction
• Engage in public opinion polling

Ipsos’ customizable services and global reach provide businesses with the insights required to make informed decisions.

2. Frost & Sullivan

Credit: Frost & Sullivan

Frost & Sullivan is renowned for its extensive industry research and strategy solutions, focusing on innovation opportunities, market trends, and disruptive technologies. Collaborating with Frost & Sullivan offers businesses:

• Detailed market research and analysis
• Growth strategy consulting

Frost & Sullivan’s strategic insights enable companies to identify growth opportunities and navigate market challenges.

3. StartUs Insights

Credit: StartUs Insights

StartUs Insights is a non-traditional market research company that specializes in identifying startups, scaleups, and emerging technologies early on. With access to data on over 4.7 million startups, scaleups, and tech companies, as well as 20 000 trends & technologies, we leverage both AI and human expertise to deliver tailored market reports and custom research services. This unique approach enables businesses to proactively engage with the latest innovations and market shifts across more than 20 industries, including automotive, pharmaceuticals, logistics, mobility, biotechnology, manufacturing, and energy. Services offered by StartUs Insights include:

• Customized market research reports plus competitive intelligence
• Tailored startup and technology scouting
• Innovation scouting and technology tracking
• Detailed analysis of industry trends

Collaborating with StartUs Insights allows you to make informed, confident decisions that not only future-proof your business but also foster strategic growth. To explore how StartUs Insights can transform your market research approach, get in touch for a free consultation.

4. Zion Market Research

Credit: Zion Market Research

Zion Market Research provides comprehensive market research reports, offering insights into global and regional markets across various industry sectors such as healthcare, technology, chemicals, and consumer goods. Working with Zion Market Research, businesses benefit from:

• Extensive market analysis and forecasting
• Sector-specific research reports
• In-depth studies on consumer behavior and market trends
• Custom research services tailored to specific business needs

Zion Market Research’s deep industry knowledge enables companies to navigate market dynamics effectively, ensuring strategic decision-making.

5. MarketsandMarkets

Credit: MarketsandMarkets

MarketsandMarkets is known for its focus on identifying high-growth emerging markets and the technologies driving these sectors. Its market research reports and custom research services are designed to provide:

• Comprehensive market analysis and forecasts
• Insights into technological advancements and innovations
• Custom research tailored to client-specific requirements

By partnering with MarketsandMarkets, organizations gain access to actionable insights that support strategic planning.

6. TrendFeedr

Credit: TrendFeedr

TrendFeedr is an innovative market research platform designed to keep businesses ahead of the curve by identifying and analyzing over 20 000 trends in real-time. TrendFeedr.com specializes in sifting through data from industry reports, company websites, news outlets, social media, and more to deliver actionable insights directly relevant to your market. Services provided by TrendFeedr.com include:

• Real-time trend tracking and analysis
• Competitive intelligence gathering
• Customizable alerts for emerging trends and technologies

With TrendFeedr.com, companies can rapidly adapt to market changes, identify new opportunities, and stay competitive in their respective industries. Moreover, the platform’s focus on emerging trends makes it an invaluable tool for businesses looking to innovate and grow.

7. Forrester Research

Credit: Forrester Research

Forrester Research offers detailed market analysis with a focus on the impact of technology on businesses and consumers. Companies working with Forrester can access:

• Strategic market research reports
• Consumer and business technology insights
• Custom advisory services

Forrester’s forward-looking research assists businesses in anticipating customer needs and technological shifts, enabling them to stay ahead in a rapidly evolving market.

Credit: Mintel

Mintel provides comprehensive market analysis, insights, and forecasts across a range of sectors, including consumer goods, finance, and automotive. Mintel’s services allow businesses to:

• Understand market trends and consumer behavior
• Test and develop new products
• Conduct brand and packaging research

Mintel’s global presence and in-depth industry knowledge empower companies to make strategic decisions.

9. Kantar Group

Credit: Kantar Group

Kantar Group delivers services that cover brand guidance, media effectiveness, creative excellence, and retail & shopper insights. Kantar enables businesses to:

• Understand and leverage brand equity
• Optimize media planning and effectiveness
• Enhance creative development and execution
• Gain insights into shopper behavior and retail strategies

Kantar’s comprehensive approach to market research enables companies to achieve brand and business growth.

10. Gartner

Credit: Gartner

Gartner provides technology-related insights through its research and advisory services that inform business decisions in IT, marketing, and supply chain management. Gartner allows organizations to:

• Navigate IT investments and strategies
• Develop marketing plans and customer engagement
• Optimize supply chain operations and management

Gartner’s expert analysis and advice support businesses in leveraging technology for strategic advantage.

Credit: IQVIA

Specializing in health information technology and clinical research, IQVIA offers:

• Data analytics and research services to the healthcare industry
• Insights into patient care, drug development, and market dynamics
• Custom solutions for healthcare organizations

IQVIA’s expertise in healthcare data and analytics enables businesses to improve patient outcomes and operational efficiency.

12. Kline & Company

Credit: Kline & Company

Kline & Company provides market research and management consulting services focusing on the chemicals, materials, energy, life sciences, and consumer products sectors. Kline offers:

• Market analysis and strategic planning
• Competitive intelligence and benchmarking
• Custom research and consulting services

Kline’s industry knowledge and strategic insights assist companies in navigating market complexities and identifying growth opportunities.

13. MarketResearch.com

Credit: MarketResearch.com

MarketResearch.com is a comprehensive source for market research reports and services, offering data from hundreds of research firms across a range of industries. Services include:

• Access to an extensive collection of market research reports
• Insights into industry trends, forecasts, and market analysis

MarketResearch.com’s vast resources and expertise allow businesses to make data-driven decisions.

Which Company’s Best Suited for Your Needs?

For tailored research insights that align closely with your specific business needs, consider partnering with specialized companies such as StartUs Insights , Zion Market Research, or MarketsandMarkets. These firms offer the expertise and depth of data necessary to dive deeper into emerging technologies and market trends.

If you’re leaning towards more autonomous or flexible market exploration, platforms like TrendFeedr.com may serve your needs more effectively, offering real-time trend analysis.

Ultimately, the selection of a market research partner should be informed by the relevance of their industry focus and the richness of their data sources. This ensures that the insights you receive are both precise and actionable, driving forward your strategy, product development, and broader business objectives.

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Market Research Industry Research & Market Reports

Refine your search, plunkett's consulting industry almanac 2024: consulting industry market research, statistics, trends and leading companies.

Jun 21, 2024  |  Published by: Plunkett Research, Ltd.  |  USD 400

... shape strategy for business development, product development and investments. Key Features: Business trends analysis In-depth industry overview Technology trends analysis Forecasts Spending, investment, and consumption discussions In-depth industry statistics and metrics Industry employment numbers Additional ... Read More

Plunkett's Engineering & Research Industry Almanac 2024: Engineering & Research Industry Market Research, Statistics, Trends and Leading Companies

Jun 13, 2024  |  Published by: Plunkett Research, Ltd.  |  USD 400

... insights that can help shape strategy for business development, product development and investments. Key Features: Business trends analysis In-depth industry overview Technology trends analysis Forecasts Spending, investment, and consumption discussions In-depth industry statistics and metrics ... Read More

Plunkett's Real Estate & Construction Industry Almanac 2024: Real Estate & Construction Industry Market Research, Statistics, Trends & Leading Companies

Jun 07, 2024  |  Published by: Plunkett Research, Ltd.  |  USD 400

... Gain vital insights that can help shape strategy for business development, product development and investments. Key Features: Business trends analysis In-depth industry overview Technology trends analysis Forecasts Spending, investment, and consumption discussions In-depth industry statistics ... Read More

U.S. Tattoo Studios & Tattoo Removal Services: A Market Analysis

Jun 01, 2024  |  Published by: Marketdata LLC.  |  USD 995

... tattoo studios. The industry is estimated to be worth $4.5 billion, and is growing strongly. According to polls, 32% of American adults now have a tattoo, but some have regrets about getting them, thus opening ... Read More

Market Research & Public Opinion Polling in the UK - Industry Market Research Report

May 30, 2024  |  Published by: IBISWorld  |  USD 835

... compound annual rate of 1.9% to £5.3 billion. This is mainly due to falling business confidence caused by a combination of Brexit, the COVID-19 outbreak and rising inflation putting off business investment. However, the growing ... Read More

Plunkett's Restaurant, Hotel & Hospitality Industry Almanac 2024: Restaurant, Hotel & Hospitality Industry Market Research, Statistics, Trends and Leading Companies

May 27, 2024  |  Published by: Plunkett Research, Ltd.  |  USD 400

Market Research in China - Industry Market Research Report

May 24, 2024  |  Published by: IBISWorld  |  USD 1,095

... over the past five years. Several specialized local research enterprises have entered the market, fueled partly by increased foreign capital in the industry. Industry revenue is expected to grow at a CAGR of 5.5% over ... Read More

Plunkett's Apparel, Shoes & Textiles Industry Almanac 2024: Apparel, Shoes & Textiles Industry Market Research, Statistics, Trends and Leading Companies

May 16, 2024  |  Published by: Plunkett Research, Ltd.  |  USD 400

United Arab Emirates In-depth PESTLE Insights

May 15, 2024  |  Published by: MarketLine  |  USD 350

... to support trend analysis. Synopsis Understand the political system in UAE through analysis of key figures in the country and governance indicators. Understand the economic situation in UAE through a balanced assessment of core macroeconomic ... Read More

Plunkett's Advertising & Branding Industry Almanac 2024: Advertising & Branding Industry Market Research, Statistics, Trends and Leading Companies

May 11, 2024  |  Published by: Plunkett Research, Ltd.  |  USD 400

Plunkett's Cybersecurity, Digital ID & Online Fraud Industry Almanac 2024: Cybersecurity, Digital ID & Online Fraud Industry Market Research, Statistics, Trends and Leading Companies

Apr 26, 2024  |  Published by: Plunkett Research, Ltd.  |  USD 400

... & Online Fraud Industry. Gain vital insights that can help shape strategy for business development, product development and investments. Key Features: Business trends analysis In-depth industry overview Technology trends analysis Forecasts Spending, investment, and consumption ... Read More

Utilities Construction, including Pipelines, Water & Sewer Systems, Telecommunications Lines and Systems and Electric Power Lines and Systems (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 237100

Apr 23, 2024  |  Published by: Plunkett Research, Ltd.  |  USD 2,495

... Pipelines, Water & Sewer Systems, Telecommunications Lines and Systems and Electric Power Lines and Systems Industry (U.S.): Analytics, Extensive Financial Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2030, ... Read More

Highway, Street, Tunnel & Bridge Construction (Infrastructure) (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 237310

... Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 237310 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key ... Read More

Copper, Nickel, Gold and Other Nonferrous Metal (except Aluminum) Processing and Production (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 331400

... Processing and Production Industry (U.S.): Analytics, Extensive Financial Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 331400 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates ... Read More

Oil and Gas Field Machinery and Equipment Manufacturing (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 333132

... Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 333132 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of ... Read More

Consumer Electronics Manufacturing, Including Audio and Video Equipment, Stereos, TVs and Radios (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 334310

... TVs and Radios Industry (U.S.): Analytics, Extensive Financial Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 334310 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates ... Read More

Metal Fabrication and Machining (Including Forgings, Machine Shops, Boiler and Heat Exchanger Manufacturing) (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 332000

... Boiler and Heat Exchanger Manufacturing) Industry (U.S.): Analytics, Extensive Financial Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 332000 Vital industry-specific data including metrics, benchmarks, historic numbers, ... Read More

Mining Equipment and Oil and Gas Field Equipment Manufacturing (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 333130

... Extensive Financial Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 333130 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless ... Read More

Computer Manufacturing, Including PCs, Laptops, Mainframes and Tablets (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 334111

... Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 334111 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of ... Read More

Construction Equipment and Machinery Manufacturing (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 333120

... Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 333120 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Construction Equipment and ... Read More

Refined Petroleum and Coal Products (except Asphalt Paving and Roofing Materials) (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 324190

... Materials) Industry (U.S.): Analytics, Extensive Financial Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 324190 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts ... Read More

Electric Power Generation (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 221110

Apr 22, 2024  |  Published by: Plunkett Research, Ltd.  |  USD 2,495

... and Revenue Forecasts to 2030, NAIC 221110 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Electric Power Generation Industry (U.S.) to reach ... Read More

Management of Companies and Enterprises (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 551110

... Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 551110 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Management of Companies ... Read More

Education, including Elementary Schools, High Schools, Colleges, Universities, Trade Schools and Business, Employee Training & Professional Schools (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 610000

... High Schools, Colleges, Universities, Trade Schools and Business, Employee Training & Professional Schools Industry (U.S.): Analytics, Extensive Financial Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 610000 ... Read More

Casino Hotels and Casino Resorts (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 721120

... Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 721120 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Casino Hotels and ... Read More

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What are the Market Research Methods?

• August 15, 2023
• Topic: Brand Strategy , Corporate , Corporate Trends , Customer Experience , Market Analysis , Product Lifecycle
• Resource type: Insights Blog

So, you have a question, but you are unsure of how to get your answer. Maybe you are wondering who your target audience is or why you lost out on a deal to your competition. Maybe you are looking to expand into a new market and want to know more about the customers and competitors in the industry. While these examples are similar in the way they help you understand your business better, they all require different market research methodologies to arrive at the answer.  

What are Market Research Methodologies?  

Research methodologies are various ways to perform research to understand your problem. The correct type to employ depends on the answers you are seeking, the information you have, and the information you need to gather. There are many different methods, but most fall into four categories: data analytics, survey, qualitative, and secondary.

In this post, we will provide an overview of the four main research methodologies along with the benefits and challenges of each.  

Custom or Syndicated Research  

In addition to the types of methodologies, there are two types of funded research: custom and syndicated.   

Custom research is funded by a single company and is focused on answering the key questions the business seeks to understand. Though more costly, the research design, implementation, and results are unique and targeted toward addressing the funding company’s needs.  

On the other hand, syndicated research is not curated or funded by a specific client; a market research company conducts it to offer data such as industry statistics, current best practices, or recent trends. Though not directly tied to a single company’s situation, businesses often buy syndicated research to gather perspective on their performance and identify areas where custom research can help provide more insight.   

The Four Types Of Market Research   

Data analytics  .

Data analytics research involves collecting and analyzing large sets of data to derive answers, uncover patterns, and predict future outcomes. This method helps you identify and understand things you are aware of but don’t yet understand.

Data can come from a variety of sources including CRM data, historical transactional data, survey data, a third-party publisher, and more to build a holistic map of the situation, identify gaps and discern trends. Data analytics is the most common research method with almost 70% of companies using it in at least one market research project in the past year.  

For example, you might have large sets of historical data and know there is a data-backed answer for how to segment your customers, but you have yet to compile all your information together to identify the answer.  

Benefits and Challenges

Benefits: Analyzing historical data provides a holistic view of a situation by combining different sets of data and modeling potential scenarios and outcomes. You can confirm hypotheses, break biases, and help build cases internally.

Challenges: This method requires a lot of data, and some of that data may be hard to access, hard to generate, or not easily analyzed. This method also requires a lot of time, money, and resources to acquire and parse the correct data.   

Survey research involves gathering opinions, preferences, and experiences by asking a set of questions to a targeted group of people. The focus of survey research is to test theories, assumptions, and hypotheses. The answers are collected from a representative sample of a targeted audience, allowing the researchers to quantify data and generalize the results to the wider population with a reasonable margin of error and strong confidence level.

Survey data can be collected from consumers, other business decision-makers, or your customer lists. Surveys are a very popular market research methodology with over 60% of companies performing at least one survey in the last year.  

For example, you may be wondering how satisfied your customers are, what factors drive satisfaction, and how you compare to key competitors in the market. By surveying your customers and those of key competitors you can understand the drivers of satisfaction and your relative strengths and opportunity areas in the market.  

Benefits and Challenges 

Benefits : Surveys provide an aggregate but statistically significant picture that companies can leverage to make decisions that align with their audiences’ preferences. Surveys also offer the ability to segment answers based on segments of the audience to analyze how different groups respond to the same questions.   

Challenges: Surveys are a fixed set of questions and cannot be adjusted once the survey has been deployed. Responses are limited to the questions posed by the researcher and don’t allow for open-ended qualitative responses. Surveys require many respondents, and depending on the target audience, it can be challenging to find a large enough sample size to provide statistically significant results. Lastly, surveys need to incentivize respondents, which could lead to a high price tag.  

Qualitative Methodologies   

Qualitative research focuses on targeted insights around concepts, opinions, and preferences. Unlike quantitative methods, these market research methodologies leverage a smaller set of data and respondents but allow for more in-depth answers. It also allows for companies to gather follow-up data that delves deeper into the reasoning behind responses  

This method is exploratory in nature to help you formulate hypothesis and establish directional themes or trends. Qualitative research also helps you understand the underlying motivations, attitudes, and perceptions of respondents.  

 The two most common qualitative research methodologies are in-depth interviews and focus groups.  

In-depth interviews  

This market research methodology involves one-on-one conversations between interviewers and those from the target audience. The interview follows a pre-determined set of questions to reveal sentiment, decision-making processes, and unmet needs. With only 40% of companies conducting them, interviews are the least used methodology, likely a result of the challenges mentioned below.  

Benefits : Interviews provide the ability to gather more in-depth answers on customer preferences by allowing researchers to ask follow-up questions to probe deeper and further clarify responses. It also allows respondents to answer in their own words rather than be bound by the available responses offered by a survey. 

Challenges: Interviews are responses from a small group of people and the results cannot be generalized to a wider audience. They are also very challenging to implement. Often, it is a struggle to identify and incentivize enough participants, and the price per respondent can be costly depending on their rarity and level of expertise. It is also critical to enlist an experienced interviewer to ensure that both the initial and follow-up questions are tailored to gather accurate information that fully addresses your target questions.   

  Focus groups   

These facilitator-led group discussions reveal perceptions of or reception to a concept or idea. While the facilitator guides the meeting, the direction of the conversation is determined by the participants creating organic responses that stem from participant perception. Just over half of companies have conducted a focus group in the last year.   

Benefits: F ocus groups allow for exploration of concepts and physical products beyond set responses like those available in through a survey. The social aspect of the focus group can also gather multiple points of view on a topic in one setting. This can add additional insight for both participants in their ongoing feedback and facilitators for their final analysis.

Challenges: Focus groups are kept small to gather meaningful insights from a group of people, something that would be difficult if the group was too large. As such, the sample size is very small, and the responses can‘t be extrapolated to a larger audience.  It is also challenging to find a group of qualified participants that are all available at the same time.

Traditionally, focus groups were conducted in person and there was a higher cost to host the group live. Now depending on the product or concept being reviewed, focus groups can be conducted over video calls, lessening the burden of cost and logistics, however the cost to incentivize members to take part remains. Similar to interviews, you will need to enlist an experienced moderator that can facilitate the conversation and help direct it as needed to ensure the target questions are addressed  

Secondary Research Methodologies     

Secondary research, a lso known as desk research, is leveraging data that already exists to answer your questions. This market research method is helpful for answering questions or deepening your understanding of things you are not directly familiar with but understand. It can be used to understand what others in your market are doing, identify potential markets for growth or expansion, or allow you to compare your organization to others on key performance indicators.  

For example, you might understand that customer preferences have affected your market, but you don’t know the exact changes. However, others have already done related research that can provide context or direct answers to your question. Secondary research is a very popular method with over half ( 55% ) of companies conducting secondary research to get insights they need for their strategies.   

Benefits: Secondary research is one of the quicker methodologies as it leverages existing data. The bulk of the time is spent identifying the problem, accessing existing data, and consolidating it for analysis and insights.   

Challenges: Some of the data you need might require payment, which would increase the cost of the overall project. There is also the risk that a data point needed for your analysis does not exist, requiring you to either speak to an expert or conduct your own research to fill in the gap.  

Picking the Right Research Methodology  

Though there are many options to choose from, the correct market research methodology to implement will be guided by the information you already have and the questions you are trying to answer.

Before you start your research, begin by listing what you know and what you are looking to learn. Some choices are very clear cut. For example, are you looking to learn more about your company’s operations in the hopes of identifying a better strategy? Since you have access to your own data and are looking to learn more, data analytics would be your best path forward.  

Sometimes choosing the right market research methodology might require more thought. For example, are you looking to launch a new product and want to learn more about customer preferences? You could interview customers or launch a focus group, but do you know what questions to ask? And as the sample pool is so small, the results from qualitative methods should not be used to make assumptions about a larger customer base.

The best place to start would be to conduct a survey to the target audience to get a basic understanding of the market and potential customer preferences. If it is a well-known customer base, you may be able to through secondary research by leveraging existing data to analyze the market.  

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Home > Energy & Power > Emerging Energy Technologies > Carbon Management > Carbon Credit Market

Carbon Credit Market Size - By Type (Voluntary, Compliance), By End Use (Agriculture, Carbon Capture & Storage, Chemical Process, Energy Efficiency, Industrial, Forestry & Landuse, Renewable Energy, Transportation, Waste Management) & Forecast, 2024 - 2032

• Report ID: GMI7048
• Published Date: Oct 2023
• Report Format: PDF
• Carbon Credit Market Size

Carbon Credit Market was valued at USD 103.8 billion in 2023 and is set to grow at a CAGR of 14.8% during 2024 to 2032. The expansion of carbon pricing mechanisms and the growing demand for corporate sustainability initiatives, supported by favorable government policies will drive business growth. Governments and regulatory authorities are progressively adopting market-driven approaches to incentivize emission reduction and facilitate the carbon credit trade. These approaches encompass carbon pricing mechanisms, carbon taxes, and cap-and-trade systems, all of which are broadening the market's possibilities.  

The rising interest in nature-based solutions, including reforestation, afforestation, and sustainable land management projects, is gaining traction in the carbon credit market. These initiatives efficiently capture carbon while delivering added advantages such as biodiversity preservation and ecosystem restoration. In addition, technological advancements, particularly in data analytics and blockchain technology, are enhancing transparency and traceability in the carbon credit trading process. Blockchain is utilized to create immutable records of carbon credits, reducing the potential for double counting or fraudulent activities, thus strengthening the industry's outlook.  

The rising social and environmental relevance, combined with the expansion of government policies and regulations, is anticipated to propel business growth. This is largely attributed to the increasing focus of investors and consumers on the social and environmental consequences of carbon credit projects. Initiatives that generate broader environmental and social benefits are garnering increased attention and investment. Additionally, government policies, incentives, and regulatory actions remain influential factors shaping the market development.  

COVID- 19 Impact

The COVID-19 pandemic created both challenges and opportunities for the carbon credit business. While supply-side disruptions affected the generation and verification of carbon credits, demand-side dynamics were influenced by changing corporate priorities and heightened sustainability awareness. The long-term impact on the market depends on how organizations and consumers navigate the post-pandemic landscape and whether sustainability remains a central focus in recovery efforts.  

• Carbon Credit Market Trends

The growing need for carbon offsets, propelled by the increasing expectations placed on companies and governments to mitigate their carbon emissions, will enhance the industry's dynamics. This upsurge in demand enables organizations to offset emissions they are unable to internally reduce, thereby advancing their sustainability objectives. Nature-based solutions have gained prominence, with reforestation, afforestation, and sustainable land management projects assuming a prominent role. These initiatives not only sequester carbon but also provide additional benefits, including biodiversity conservation and ecosystem restoration.  

Technological progress, notably in data analytics and blockchain, has improved the transparency and traceability of carbon credit trading. Blockchain technology is harnessed to establish unalterable records of carbon credits, reducing the potential for double-counting and fraudulent activities. The standards and certification programs for carbon credits, such as the Verified Carbon Standard (VCS) and the Gold Standard, are in a continuous state of development to preserve the quality and trustworthiness of these credits. Inter-industry collaborations are on the ascent, with companies from various sectors coming together to fund and advance carbon offset projects, nurturing partnerships aimed at collectively addressing emissions.  

• Carbon Credit Market Analysis

Based on type, the compliance carbon credit industry is witnessing dynamic business trends shaped by regulatory changes, market demands, and evolving sustainability goals. Governments and regulatory bodies are consistently raising the bar with more stringent emissions reduction targets, making compliance carbon credits essential for companies. The market is experiencing a surge in demand as organizations commit to carbon neutrality, driven by voluntary pledges and mandatory compliance mandates.  

• Carbon pricing mechanisms, such as carbon taxes and cap-and-trade systems, are incentivizing companies to invest in these credits.  
• Nature-based solutions, like reforestation and afforestation projects, are gaining prominence for their carbon sequestration and additional environmental benefits.  
• Technological advancements, particularly in blockchain and data analytics, are boosting transparency and trust in carbon credit market.  
• Companies increasingly integrate compliance carbon credits into their sustainability initiatives, appealing to eco-conscious investors and consumers.  
• Cross-industry collaborations are also on the rise, as companies join forces to fund and develop carbon offset projects, collectively addressing emissions and advancing sustainability goal  

Based on end use, the forestry and land-use end use segment is projected to showcase 14% growth rate up to 2032. Afforestation and reforestation projects have emerged as pivotal players in the carbon credit market, spearheading a notable transformation in climate mitigation strategies. These initiatives are garnering increasing recognition for their dual impact—efficiently sequestering carbon while simultaneously championing biodiversity preservation and ecosystem restoration.  

The industry stands on the cusp of expansion, driven by rising climate consciousness among both consumers and investors, and the worldwide upsurge in eco-friendly initiatives. Forestry and land-use projects that offer concrete climate and societal benefits are attracting considerable interest. Furthermore, the multifaceted approach adopted by these projects, combining carbon sequestration with biodiversity preservation, community engagement, and sustainable land management practices, positions them as central trends in the continually evolving market expansion.  

Europe carbon credit market held approximately 76.1% of the revenue share in 2022. The combination of regulatory measures, corporate commitment, public pressure, and global leadership makes Europe a region where the carbon credit is highly prioritized and actively supported. The region has set ambitious emission reduction targets, such as the European Green Deal's objective to achieve carbon neutrality by 2050. To meet these targets, the market plays a crucial role in helping companies and nations offset their emissions and achieve compliance.  

European companies are increasingly committed to sustainability and corporate social responsibility. Carbon credits are integral to these commitments, allowing businesses to demonstrate their dedication to environmental stewardship. However, European consumers and investors are increasingly environmentally conscious and seek out sustainable and responsible businesses. As a result, companies prioritize carbon credits to align with these expectations.  

• Carbon Credit Market Share

Stakeholders in the market often focus on other performance indicators, such as the number of certified projects, the volume of credits issued, the impact of projects on emissions reductions, and the adoption of high-quality standards like the Verified Carbon Standard (VCS) and the Gold Standard. Moreover, market participants, including project developers and brokers, may have their own estimates of their share of the market based on the projects they manage and the volume of credits they transact. Eminent players across the industry are focusing on various strategic assets comprising innovative system range, merger & acquisition, robust research & development activities as a part of their strategic initiatives.  

Prominent industry players operating across carbon credit market include:

• The Carbon Trust
• Climate Impact Partners
• CarbonClear
• ClimeCo LLC.
• Ecosecurities
• The Carbon Collective Company
• Sterling Planet Inc.
• WGL Holdings, Inc.
• Green Mountain Energy Company

Carbon Credit Market News

• In October 2023, First Abu Dhabi Bank came into a strategic agreement with Masdar and Blue Carbon to supply carbon credits, a move that will boost the trading of emissions permits in the UAE. This strategic move is in alignment with the UAE's recently reinforced carbon emissions reduction targets for the current decade and its overarching objective of achieving climate neutrality by the year 2050. By facilitating the trading of emissions permits and actively participating in carbon credit initiatives, the UAE is making a strong commitment to address climate change on both a national and international scale.  
• In October 2023, Dubai-based company, Blue Carbon, and Zimbabwe join forces for a venture and environmentally impactful partnership through carbon credit partnership. The memorandum of understanding (MoU), valued at USD1.5 billion, represented a commitment to fund extensive forest protection and rehabilitation projects across Zimbabwe. It serves as a testament to the growing recognition of the carbon credit market as a powerful tool in mitigating the impacts of climate change while fostering economic and ecological resilience.  

This market research report on carbon credit includes in-depth coverage of the industry with estimates & forecast in terms of ‘USD Million’ from 2019 to 2032, for the following segments: Click here to Buy Section of this Report

• Agriculture
• Carbon Capture & Storage
• Chemical Process
• Energy Efficiency
• Forestry & Landuse
• Renewable Energy
• Transportation
• Waste Management

The above information has been provided for the following regions across the regions.

• North America
• Asia Pacific
• Middle East & Africa
• Latin America

Click here to buy sections of this report

Frequently Asked Questions (FAQ) :

What is the carbon credit market size, why is the demand for compliance carbon credit or carbon offset gaining traction, how big is the europe carbon credit market, which are the major companies engaged in the carbon credit market, carbon credit market scope, premium report details.

• Base Year: 2023
• Companies covered: 18
• Tables & Figures: 158
• Countries covered: 5

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PEM Electrolyzer and MEA Component Market Size, Share, By Type (PEM Electrolyzer (Proton Exchange Membrane, Electrodes, Gas Diffusion Layers, and Bipolar Plates), and MEA Component (Polymer Electrolyte Membrane (PEM), Catalyst Layers, and Gas Diffusion Layers (GDL))), By Application (Hydrogen Fueling Stations, Chemical Industry, Refineries, and Others), and By Region (North America, Europe, Asia Pacific, Middle East and Africa, and South America) - Trends, Analysis and Forecast till 2034

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PEM Electrolyzer and MEA Component Market Size, Trends, Analysis and Forecast till 2034

Pem Electrolyzer And Mea Component Market Overview

PEM Electrolyzer and MEA Component Market Size was valued at  USD 1271.5 Million in 2024 and is expected to reach  USD 23292.1 Million by 2034 growing at a  CAGR of 37.6%.

A proton exchange membrane (PEM) electrolyzer utilizes electrolysis to create hydrogen gas using a polymer membrane as an ion conductor. Numerous applications, such as fuel cell cars, renewable energy storage systems, and industrial operations, frequently use this electrolyzer. Proton exchange membranes, electrodes, gas diffusion layers, and bipolar plates are the main parts of a PEM electrolyzer. The ion conductor is the proton exchange membrane, which permits protons to flow through while obstructing electrons and other ions. An assembled stack of catalysts, flat plate electrodes, proton-exchange membranes (PEM), or alkali anion exchange membranes (AAEM) used in fuel cells and electrolyzers is called a membrane electrode assembly (MEA).

The expanding hydrogen economy, especially for FCEVs and clean industrial processes, drives the PEM electrolyzers and MEA components market. Market growth is fueled by rising demand for clean energy and government support for producing renewable hydrogen. However, the limited infrastructure for hydrogen and the expensive initial costs of PEM electrolyzers may hinder growth. Technological developments that lower costs and increase efficiency, the growth of hydrogen filling stations, and the investigation of novel uses such as energy storage and building heating present opportunities.

Pem Electrolyzer And Mea Component Market Dynamics

Key Drivers of Target Market:

Growing Need for Clean Energy:

• One of the main factors propelling the growth of the PEM Electrolyzer and MEA Component Market is the increasing need for renewable energy. Wind and solar energy are two examples of renewable energy sources that are receiving more attention as the globe moves towards a more sustainable future. However, effective energy storage options are required because these sources are sporadic. PEM electrolyzers can help in this situation by converting excess renewable electricity into hydrogen, which can be stored and utilized as a clean fuel later. The generated green hydrogen can be applied to various tasks, including power generation, industrial processes, and transportation, helping to meet sustainability objectives and lessen carbon emissions.

Rising Government Support in the Production of Renewable Hydrogen:

• Numerous governments are implementing policies to encourage the advancement and use of renewable hydrogen technology. This covers monetary rewards such as tax exemptions, subsidies, and financing for PEM technology research and development (R&D). Numerous nations have established challenging goals for cutting their emissions of greenhouse gases and shifting to a low-carbon economy. Governments are funding the construction of hydrogen infrastructure and endorsing the use of PEM electrolyzers in order to meet these objectives.

Inadequate Hydrogen Network and High PEM Electrolyzer Initiation Costs:

• A strong hydrogen infrastructure is necessary to use PEM electrolyzers and hydrogen fuel cells. This includes the sparse network of hydrogen refueling stations, mostly outside large cities. Drivers' range anxiety limits the practicality of hydrogen fuel cell vehicles. PEM electrolyzers also use specialty materials such as long-lasting membranes and platinum-based catalysts. These materials, along with intricate production procedures, add to the high initial cost of PEM electrolyzers.

Opportunities:

Growth in Emerging Markets:

• Markets for MEA components and PEM electrolyzers have enormous room to grow in developing areas, including Asia-Pacific, Latin America, and the Middle East and Africa. The demand for PEM electrolyzers and related components is anticipated to increase as these regions invest in developing renewable energy and hydrogen infrastructure, offering profitable prospects for market participants to broaden their worldwide reach.

Pem Electrolyzer And Mea Component Market Segmentation

The market is segmented based on Type, Application, and Region.

Type Insight:

• PEM Electrolyzer: PEM electrolyzers are systems that use electrochemistry to electrolyze water. They use an electric current produced from renewable energy to separate water into its constituent molecules, oxygen and hydrogen. This leads to the production of green hydrogen, which has the potential to transform the way we power industrial processes, heat our homes and companies, and fuel our automobiles and other forms of transportation.
• Proton Exchange Membrane: The ion conductor is the proton exchange membrane, which permits protons to flow through while obstructing electrons and other ions.
• Electrodes: Usually, the electrodes are composed of a catalytic substance, like platinum, which encourages the electrochemical processes that produce hydrogen.
• Gas Diffusion Layers: In addition to acting as the electrolyzer's mechanical support system and current collectors, the gas diffusion layers aid in distributing the reactant gases uniformly across the electrode surface.
• Bipolar Plates: Bipolar plates (BPP) are flat separator plates that match the power supply voltage by stacking numerous electrolysis cell units in series. They can have thick metal separators with carved flow field channels, metal mesh, or screen lamination. Since it promotes heat transmission, it must have excellent fluid dispersion, low resistance, high mechanical and chemical stability, and high thermal conductivity.
• MEA Component: The MEA is the main part of the electrolyzer wherein water is broken down by the current of electricity into gaseous hydrogen and oxygen. It is a proton-conducting membrane coated with porous electrocatalyst sheets on both the cathode and anode ends.
• Polymer Electrolyte Membrane (PEM): After being properly processed, the polymer electrolyte membrane resembles regular kitchen plastic wrap. It exclusively conducts positively charged ions while blocking electron flow. The PEM is essential to fuel cell technology because it must only allow ions that are required to go between the anode and cathode. The chemical reaction would be hampered if other materials flow through the electrolyte.
• Catalyst Layers: The anode layer and the cathode layer of the catalyst are applied on each side of the membrane, respectively. Platinum particles the size of nanometers are scattered on a high-surface-area carbon substrate in conventional catalytic layers.
• Gas Diffusion Layers (GDL): The GDLs, located outside of the catalyst layers, help move reactants into the layer and remove product water. Each GDL usually consists of a sheet of carbon paper with a partial polytetrafluoroethylene (PTFE) coating on the carbon fibers.

Application Insight:

• Hydrogen Fueling Stations: The market segment for hydrogen fueling stations serves the rising need for fuel cell electric vehicles or FCEVs. Refueling stations can produce hydrogen on-site with PEM electrolyzers, which lessens the need for centralized production and transportation infrastructure.
• Chemical Industry: Hydrogen is an essential feedstock used in many chemical processes, such as the synthesis of fertilizers and the manufacturing of ammonia. PEM electrolyzers help these sectors reduce their carbon footprint by providing a sustainable and clean source of hydrogen.
• Refineries: Heavy hydrocarbons are hydrocracked into lighter fuels, and contaminants are removed from refineries using hydrogen. Clean hydrogen for more environmentally friendly refining procedures can be obtained through PEM technology.
• Others: The other portion covers a range of new uses for PEM-generated hydrogen, such as energy storage, heating buildings, and supplying electricity to backup generators.

Regional Insights

• North America: North America is a developed market with well-known companies such as NEL Hydrogen and Plug Power. The industry is expanding due to rising demand for hydrogen fuel cell electric cars (FCEVs) and government subsidies for clean energy alternatives. However, the strict emission laws are not as common as in Europe.
• Asia Pacific: Asia Pacific is the market with the quickest rate of growth and the largest investments in hydrogen infrastructure. Nations actively promoting clean hydrogen technology include China, Japan, and South Korea. This region has many government projects and many renewable resources, so it will grow significantly in the future.
• Europe: Another sizable market that is very supportive of the development of renewable hydrogen is Europe. The adoption of PEM technology is encouraged by aggressive climate goals and strict emission laws. Consequently, this region is home to major firms like Siemens Energy and ITM Power.
• Latin America: Latin America is a developing region with little infrastructure for hydrogen. There is room for expansion, given the growing interest in hydrogen as a sustainable energy source, particularly in Brazil. In addition, cooperation and funding are essential for overcoming infrastructure obstacles.
• Middle East and Africa: A growing market with abundant renewable resources like solar and wind power includes the Middle East and Africa. Future market increases are possible due to government measures to diversify energy sources and growing interest in hydrogen as a sustainable energy alternative. One problem is the little infrastructure that currently exists.

PEM Electrolyzer and MEA Component Market Report Scope:

Segments Covered in the Report:

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2024 to 2034. For the purpose of this study segmented the target market report based on Type, Application, and Region:

Segmentation:

• Proton Exchange Membrane
• Gas Diffusion Layers
• Bipolar Plates
• Polymer Electrolyte Membrane (PEM)
• Catalyst Layers
• Gas Diffusion Layers (GDL)

By Application:

• Hydrogen Fueling Stations
• Chemical Industry
• Rest of Europe
• South Korea
• Rest of Asia Pacific
• Rest of Latin America
• South Africa
• Rest of Middle East & Africa

Pem Electrolyzer And Mea Component Market Key Players

The key players operating the PEM Electrolyzer and MEA Component Market include 3M, Advent, Areva H2Gen, Asahi Kasei, Avcarb, BASF, Carbotech, SGL Carbon, Siemens Energy, Solvay, Tanaka Precious Metals, Toray, Umicore, and W. L. Gore & Associates, Inc.

Pem Electrolyzer And Mea Component Market Key Issues Addressed

• In March 2022, Elogen was given an order by Communauté d’Agglomération Pau Béarn Pyrénées for a 1 MW proton exchange membrane (PEM) electrolyzer. This PEM electrolyzer will be designed, manufactured, and delivered to the Lescar wastewater treatment facility by Elogen in the first half of 2023.
• In July 2022, Irving Oil, a global energy business, and Plug Power Inc. inked a deal to provide a containerised proton exchange membrane (PEM) electrolyzer system capable of producing and distributing five megawatts (MW) of hydrogen at the refinery in Saint John, New Brunswick, Canada.

Pem Electrolyzer And Mea Component Market Company Profile

• Company Overview
• Product Portfolio
• Key Highlights
• Financial Performance
• Business Strategies
• Areva H2Gen
• Asahi Kasei
• Siemens Energy
• Tanaka Precious Metals
• W. L. Gore & Associates, Inc.

“*” marked represents similar segmentation in other categories in the respective section

Pem Electrolyzer And Mea Component Market Table of Contents

• Research Objectives
• Assumptions
• Abbreviations
• Market Definition and Scope
• Market Snippet, By Type
• Market Snippet, By Application
• Market Snippet, By Region
• Opportunity Map Analysis
• Market Opportunities
• Market Trends
• Product Launch
• Merger and Acquisitions
• Impact Analysis
• PEST Analysis
• Porter’s Analysis
• Market Value and Forecast (US$ Bn), and Share Analysis (%), Forecast Period up to 10 Years
• Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
• Segment Trends
• Market Size and Forecast (US$ Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
• Regional Trends
• Market Size and Forecast (US$ Bn), By Type, Forecast Period up to 10 Years
• Market Size and Forecast (US$ Bn), By Application, Forecast Period up to 10 Years
• Rest of Middle East and Africa
• Competitive Landscape
• Heat Map Analysis

The Last Word

• Future Impact

Pem Electrolyzer And Mea Component Market Highlights

• Pem Electrolyzer And Mea Component Market Companies
• Pem Electrolyzer And Mea Component Market Trends
• Pem Electrolyzer And Mea Component Market Size
• Pem Electrolyzer And Mea Component Market Share

PEM Electrolyzer and MEA Component Market Size was valued at US$ 1271.5 million in 2024 and is expected to grow at a CAGR of 37.6% to reach US$ 23292.1 million by 2034

The PEM Electrolyzer and MEA Component Market is segmented into Type, Application, and Region.

Factors driving the market include growing consumer demand for clean energy and rising government support for the production of renewable hydrogen.

The PEM Electrolyzer and MEA Component Market is restrained due to an inadequate hydrogen network and high PEM electrolyzer initiation costs.

The PEM Electrolyzer and MEA Component Market is segmented by region into North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. North America is expected to dominate the Market.

Market Research in the US - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

Instant access to hundreds of data points and trends.

• Market estimates from
• Competitive analysis, industry segmentation, financial benchmarks
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Industry statistics and trends.

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Market Research in the US

Industry Revenue

Total value and annual change from . Includes 5-year outlook.

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Trends and Insights

Market size is projected to over the next five years.

Market share concentration for the Market Research industry in the US is , which means the top four companies generate of industry revenue.

The average concentration in the sector in the United States is .

Products & Services Segmentation

Industry revenue broken down by key product and services lines.

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Table of Contents

About this industry, industry definition, what's included in this industry, industry code, related industries, domestic industries, competitors, complementors, international industries, performance, key takeaways, revenue highlights, employment highlights, business highlights, profit highlights, current performance.

What's driving current industry performance in the Market Research in the US industry?

What's driving the Market Research in the US industry outlook?

What influences volatility in the Market Research in the US industry?

• Industry Volatility vs. Revenue Growth Matrix

What determines the industry life cycle stage in the Market Research in the US industry?

• Industry Life Cycle Matrix

Products and Markets

Products and services.

• Products and Services Segmentation

How are the Market Research in the US industry's products and services performing?

What are innovations in the Market Research in the US industry's products and services?

Major Markets

• Major Market Segmentation

What influences demand in the Market Research in the US industry?

International Trade

• Industry Concentration of Imports by Country
• Industry Concentration of Exports by Country
• Industry Trade Balance by Country

What are the import trends in the Market Research in the US industry?

What are the export trends in the Market Research in the US industry?

Geographic Breakdown

Business locations.

• Share of Total Industry Establishments by Region ( )

Data Tables

• Number of Establishments by Region ( )
• Share of Establishments vs. Population of Each Region

What regions are businesses in the Market Research in the US industry located?

Competitive Forces

Concentration.

• Combined Market Share of the Four Largest Companies in This Industry ( )
• Share of Total Enterprises by Employment Size

What impacts market share in the Market Research in the US industry?

Barriers to Entry

What challenges do potential entrants in the Market Research in the US industry?

Substitutes

What are substitutes in the Market Research in the US industry?

Buyer and Supplier Power

• Upstream Buyers and Downstream Suppliers in the Market Research in the US industry

What power do buyers and suppliers have over the Market Research industry in the US?

Market Share

Top companies by market share:

• Market share
• Profit Margin

Company Snapshots

Company details, summary, charts and analysis available for

Company Details

• Total revenue
• Total operating income
• Total employees
• Industry market share

Company Summary

• Description
• Brands and trading names
• Other industries

What's influencing the company's performance?

External Environment

External drivers.

What demographic and macroeconomic factors impact the Market Research in the US industry?

Regulation and Policy

What regulations impact the Market Research in the US industry?

What assistance is available to the Market Research in the US industry?

Financial Benchmarks

Cost structure.

• Share of Economy vs. Investment Matrix
• Depreciation

What trends impact cost in the Market Research in the US industry?

Financial Ratios

• 3-4 Industry Multiples (2018-2023)
• 15-20 Income Statement Line Items (2018-2023)
• 20-30 Balance Sheet Line Items (2018-2023)
• 7-10 Liquidity Ratios (2018-2023)
• 1-5 Coverage Ratios (2018-2023)
• 3-4 Leverage Ratios (2018-2023)
• 3-5 Operating Ratios (2018-2023)
• 5 Cash Flow and Debt Service Ratios (2018-2023)
• 1 Tax Structure Ratio (2018-2023)

Data tables

• IVA/Revenue ( )
• Imports/Demand ( )
• Exports/Revenue ( )
• Revenue per Employee ( )
• Wages/Revenue ( )
• Employees per Establishment ( )
• Average Wage ( )

Key Statistics

Industry data.

Including values and annual change:

• Revenue ( )
• Establishments ( )
• Enterprises ( )
• Employment ( )
• Exports ( )
• Imports ( )

Frequently Asked Questions

What is the market size of the market research industry in the us.

The market size of the Market Research industry in the US is measured at in .

How fast is the Market Research in the US market projected to grow in the future?

Over the next five years, the Market Research in the US market is expected to . See purchase options to view the full report and get access to IBISWorld's forecast for the Market Research in the US from up to .

What factors are influencing the Market Research industry in the US market trends?

Key drivers of the Market Research in the US market include .

What are the main product lines for the Market Research in the US market?

The Market Research in the US market offers products and services including .

Which companies are the largest players in the Market Research industry in the US?

Top companies in the Market Research industry in the US, based on the revenue generated within the industry, includes .

How many people are employed in the Market Research industry in the US?

The Market Research industry in the US has employees in United States in .

How concentrated is the Market Research market in the United States?

Market share concentration is for the Market Research industry in the US, with the top four companies generating of market revenue in United States in . The level of competition is overall, but is highest among smaller industry players.

Methodology

Where does ibisworld source its data.

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.

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• Regeneron Pharmaceuticals-stock
• News for Regeneron Pharmaceuticals

Regeneron’s Linvoseltamab Outshines Competitor in Clinical Efficacy and Market Potential

Regeneron ( REGN – Research Report ), the Healthcare sector company, was revisited by a Wall Street analyst today. Analyst John Newman from Canaccord Genuity maintained a Buy rating on the stock and has a $1,152.00 price target.

John Newman has given his Buy rating due to a combination of factors surrounding Regeneron’s promising drug candidate, linvoseltamab. His analysis suggests that linvoseltamab has demonstrated significant advantages in both the depth of patient response and the longevity of survival compared to a competing drug, teclistamab by Johnson & Johnson (JnJ). Newman notes that linvoseltamab has shown a 49% Complete Response rate, which outperforms teclistamab’s 40% at a comparable follow-up duration. Furthermore, the median Duration of Response (mDoR) and median Overall Survival (mOS) for linvoseltamab are 29 and 31 months respectively, which are considerably longer than the 18.4 and 18.3 months reported for teclistamab. These compelling clinical results position linvoseltamab favorably for commercial success upon anticipated FDA approval by August 2024.

Additionally, Newman emphasizes the potential for linvoseltamab to gain an edge in the community setting due to its more predictable and manageable Cytokine Release Syndrome (CRS) profile compared to teclistamab. Linvoseltamab’s CRS onset time and duration are both shorter, leading to reduced hospitalization time, which could be a significant advantage in a clinical setting. Moreover, the analyst suggests that Regeneron’s strategic positioning could be further strengthened by combining linvoseltamab with a GPRC5D asset, to provide a robust counter to JnJ’s combination therapy, which shows high Overall Response Rates and median Progression Free Survival. Newman maintains a Buy rating with a price target of $1,152, also factoring in the expectation that Regeneron will successfully transition a substantial portion of EYLEA revenues to a high-dose version by the end of 2024, rejuvenating the franchise’s growth.

In another report released on June 25, Argus Research also maintained a Buy rating on the stock with a $1,170.00 price target.

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Regeneron (REGN) Company Description:

Founded in 1988, Regeneron Pharmaceuticals, Inc. is a New York-based biotechnology company, which discovers, develops, manufactures, and commercializes medicines for the treatment of various medical conditions. Its product portfolio includes the following brands: EYLEA, Dupixent, Praluent, Kevzara, Libtayo, ARCALYST, and ZALTRAP.

Read More on REGN:

• Dupixent® (dupilumab) Positive Phase 3 Data in Children 1 to 11 Years of Age with Eosinophilic Esophagitis Published in the New England Journal of Medicine
• Intellia reports proof-of-concept data for redosing CRISPR-based therapy
• Regeneron price target raised to $1,170 from $1,060 at Argus
• Regeneron (NASDAQ:REGN): Is This Stock-Split Contender a Strong Buy?
• Regeneron presents follow-up data from pivotal Phase 1/2 LINKER-MM1 trial

Regeneron Pharmaceuticals News MORE

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• AI market size worldwide from 2020-2030 (in billion U.S. dollars)

The market for artificial intelligence grew beyond 184 billion U.S. dollars in 2024, a considerable jump of nearly 50 billion compared to 2023. This staggering growth is expected to continue with the market racing past 826 billion U.S. dollars in 2030.

AI demands data

Data management remains the most difficult task of AI-related infrastructure . This challenge takes many forms for AI companies. Some require more specific data, while others have difficulty maintaining and organizing the data their enterprise already possesses. Large international bodies like the EU, the US, and China all have limitations on how much data can be stored outside their borders. Together these bodies pose significant challenges to data-hungry AI companies.

AI could boost productivity growth

Both in productivity and labor changes, the U.S. is likely to be heavily impacted by the adoption of AI. This impact need not be purely negative. Labor rotation, if handled correctly, can swiftly move workers to more productive and value-added industries rather than simple manual labor ones. In turn, these industry shifts will lead to a more productive economy. Indeed, AI could boost U.S. labor productivity growth over a 10-year period. This, of course, depends on a variety of factors, such as how powerful the next generation of AI is, the difficulty of tasks it will be able to perform, and the number of workers displaced.

Artificial intelligence (AI) market size worldwide from 2020 to 2030 (in billion U.S. dollars)

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Definition: Artificial intelligence (AI) is a branch of computer science that focuses on creating machines able to perform tasks traditionally requiring human intelligence, such as perception, reasoning, and learning. The Artificial Intelligence (AI) market includes a wide range of applications, such as speech recognition, image processing, and autonomous vehicles and has seen rapid growth in recent years due to advancements in technology and increased investment. The Artificial Intelligence (AI) market includes software, hardware, and services that enable organizations to develop and deploy AI applications.

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