online presentation in business communication

About Stanford GSB

• The Leadership
• Dean’s Updates
• School News & History
• Commencement
• Business, Government & Society
• Centers & Institutes
• Center for Entrepreneurial Studies
• Center for Social Innovation
• Stanford Seed

About the Experience

• Learning at Stanford GSB
• Experiential Learning
• Guest Speakers
• Entrepreneurship
• Social Innovation
• Communication
• Life at Stanford GSB
• Collaborative Environment
• Activities & Organizations
• Student Services
• Housing Options
• International Students

Full-Time Degree Programs

• Why Stanford MBA
• Academic Experience
• Financial Aid
• Why Stanford MSx
• Research Fellows Program
• See All Programs

Non-Degree & Certificate Programs

• Executive Education
• Stanford Executive Program
• Programs for Organizations
• The Difference
• Online Programs
• Stanford LEAD
• Seed Transformation Program
• Aspire Program
• Seed Spark Program
• Faculty Profiles
• Academic Areas
• Awards & Honors
• Conferences

Faculty Research

• Publications
• Working Papers
• Case Studies

Research Hub

• Research Labs & Initiatives
• Business Library
• Data, Analytics & Research Computing
• Behavioral Lab

Research Labs

• Cities, Housing & Society Lab
• Golub Capital Social Impact Lab

Research Initiatives

• Corporate Governance Research Initiative
• Corporations and Society Initiative
• Policy and Innovation Initiative
• Rapid Decarbonization Initiative
• Stanford Latino Entrepreneurship Initiative
• Value Chain Innovation Initiative
• Venture Capital Initiative
• Career & Success
• Climate & Sustainability
• Corporate Governance
• Culture & Society
• Finance & Investing
• Government & Politics
• Leadership & Management
• Markets and Trade
• Operations & Logistics
• Opportunity & Access
• Technology & AI
• Opinion & Analysis
• Email Newsletter

Welcome, Alumni

• Communities
• Digital Communities & Tools
• Regional Chapters
• Women’s Programs
• Identity Chapters
• Find Your Reunion
• Career Resources
• Job Search Resources
• Career & Life Transitions
• Programs & Webinars
• Career Video Library
• Alumni Education
• Research Resources
• Volunteering
• Alumni News
• Class Notes
• Alumni Voices
• Contact Alumni Relations
• Upcoming Events

Admission Events & Information Sessions

• MBA Program
• MSx Program
• PhD Program
• Alumni Events
• All Other Events

10 Tips For Giving Effective Virtual Presentations

What to know before you go live.

September 26, 2016

Presenting online? Try these suggestions to improve your results. | Illustration by Tricia Seibold

As audiences go global and you need to reach more people through technology (including webinars, conference calls and teleconference), you must consider the challenges to connecting with a virtual audience. Here I pinpoint 10 valuable best practices to ensure you communicate successfully.

1. Be Brief

Audiences begin to lose attention after roughly 10 minutes of hearing from the same presenter. If you have more than 10 minutes of content, use interactive activities to keep your audience engaged (for example, take a poll, give quizzes, or ask audience members for their opinions via chat).

2. Be Simple

Keep slides simple — avoid too many words, graphics and animation features. Less is definitely more!

Light yourself well | Illustration by Tricia Seibold

3. Be a TV Personality

Look straight into your camera, not the screen. Wear clothing that is neutral in color (no plaids or stripes). Light yourself well and from above. Be mindful of what appears behind you in the background. Invest in a good microphone.

4. Be Standing

Even though your audience cannot see you, stand when you present. This allows you to stay focused and use good presentation delivery skills such as belly breathing, vocal variety, and pausing.

5. Be Prepared

Practice delivering your presentation with your technology in advance of your talk. Make sure all of the features of the technology work. Record your practice using the recording feature of your tool. Watch and listen to learn what works and what you can improve.

6. Be Assisted

Have someone available to deal with technical issues and to field email/text questions. Also, if you have multiple remote audience members in one location, be sure to pick one of them to be your “eyes and ears.” Ask them to queue up questions and facilitate discussion on your behalf.

7. Be Specific

Ask pointed questions to avoid too many people answering at once. For example, rather than ask, “Are there any questions?” try “Who has a question about the solution I provided?” Set a ground rule that people state their names prior to speaking.

Imagine your audience | Illustration by Tricia Seibold

8. Be Synchronized

Transitions are critical. You must connect what you just said to what is coming next when you move from point to point. Transitions between topics and slides are good opportunities to get people reengaged to your talk.

9. Be Connected

Imagine your audience even though you can’t see them. You can place pictures of audience members behind your camera so you can look at people as you present.

10. Be Early

Encourage your audience to access your call or webinar in advance of the start time so you can iron out any technical issues in advance and get them familiar with the technology.

Matt Abrahams is a Stanford GSB organizational behavior lecturer, author, and communications coach.

For media inquiries, visit the Newsroom .

Explore More

Conviction and compassion: how to have hard conversations, communicating through conflict: how to get along with anyone, power, culture, persuasion, and the self: communication insights from stanford gsb faculty, editor’s picks.

April 04, 2016 A Big Data Approach to Public Speaking Key takeaways from analyzing 100,000 presentations.

November 19, 2014 Matt Abrahams: The Power of the Paraphrase An expert on public speaking shows how paraphrasing can help you navigate tricky communication situations.

• Priorities for the GSB's Future
• See the Current DEI Report
• Supporting Data
• Research & Insights
• Share Your Thoughts
• Search Fund Primer
• Teaching & Curriculum
• Affiliated Faculty
• Faculty Advisors
• Louis W. Foster Resource Center
• Defining Social Innovation
• Impact Compass
• Global Health Innovation Insights
• Faculty Affiliates
• Student Awards & Certificates
• Changemakers
• Dean Jonathan Levin
• Dean Garth Saloner
• Dean Robert Joss
• Dean Michael Spence
• Dean Robert Jaedicke
• Dean Rene McPherson
• Dean Arjay Miller
• Dean Ernest Arbuckle
• Dean Jacob Hugh Jackson
• Dean Willard Hotchkiss
• Faculty in Memoriam
• Stanford GSB Firsts
• Class of 2024 Candidates
• Certificate & Award Recipients
• Dean’s Remarks
• Keynote Address
• Teaching Approach
• Analysis and Measurement of Impact
• The Corporate Entrepreneur: Startup in a Grown-Up Enterprise
• Data-Driven Impact
• Designing Experiments for Impact
• Digital Marketing
• The Founder’s Right Hand
• Marketing for Measurable Change
• Product Management
• Public Policy Lab: Financial Challenges Facing US Cities
• Public Policy Lab: Homelessness in California
• Lab Features
• Curricular Integration
• View From The Top
• Formation of New Ventures
• Managing Growing Enterprises
• Startup Garage
• Explore Beyond the Classroom
• Stanford Venture Studio
• Summer Program
• Workshops & Events
• The Five Lenses of Entrepreneurship
• Leadership Labs
• Executive Challenge
• Arbuckle Leadership Fellows Program
• Selection Process
• Training Schedule
• Time Commitment
• Learning Expectations
• Post-Training Opportunities
• Who Should Apply
• Introductory T-Groups
• Leadership for Society Program
• Certificate
• 2024 Awardees
• 2023 Awardees
• 2022 Awardees
• 2021 Awardees
• 2020 Awardees
• 2019 Awardees
• 2018 Awardees
• Social Management Immersion Fund
• Stanford Impact Founder Fellowships and Prizes
• Stanford Impact Leader Prizes
• Social Entrepreneurship
• Stanford GSB Impact Fund
• Economic Development
• Energy & Environment
• Stanford GSB Residences
• Environmental Leadership
• Stanford GSB Artwork
• A Closer Look
• California & the Bay Area
• Voices of Stanford GSB
• Business & Beneficial Technology
• Business & Sustainability
• Business & Free Markets
• Business, Government, and Society Forum
• Get Involved
• Second Year
• Global Experiences
• JD/MBA Joint Degree
• MA Education/MBA Joint Degree
• MD/MBA Dual Degree
• MPP/MBA Joint Degree
• MS Computer Science/MBA Joint Degree
• MS Electrical Engineering/MBA Joint Degree
• MS Environment and Resources (E-IPER)/MBA Joint Degree
• Academic Calendar
• Clubs & Activities
• LGBTQ+ Students
• Military Veterans
• Minorities & People of Color
• Partners & Families
• Students with Disabilities
• Student Support
• Residential Life
• Student Voices
• MBA Alumni Voices
• A Week in the Life
• Career Support
• Employment Outcomes
• Cost of Attendance
• Knight-Hennessy Scholars Program
• Yellow Ribbon Program
• BOLD Fellows Fund
• Application Process
• Loan Forgiveness
• Contact the Financial Aid Office
• Evaluation Criteria
• GMAT & GRE
• English Language Proficiency
• Personal Information, Activities & Awards
• Professional Experience
• Letters of Recommendation
• Optional Short Answer Questions
• Application Fee
• Reapplication
• Deferred Enrollment
• Joint & Dual Degrees
• Entering Class Profile
• Event Schedule
• Ambassadors
• New & Noteworthy
• Ask a Question
• See Why Stanford MSx
• Is MSx Right for You?
• MSx Stories
• Leadership Development
• How You Will Learn
• Admission Events
• Personal Information
• GMAT, GRE & EA
• English Proficiency Tests
• Career Change
• Career Advancement
• Daycare, Schools & Camps
• U.S. Citizens and Permanent Residents
• Requirements
• Requirements: Behavioral
• Requirements: Quantitative
• Requirements: Macro
• Requirements: Micro
• Annual Evaluations
• Field Examination
• Research Activities
• Research Papers
• Dissertation
• Oral Examination
• Current Students
• Education & CV
• International Applicants
• Statement of Purpose
• Reapplicants
• Application Fee Waiver
• Deadline & Decisions
• Job Market Candidates
• Academic Placements
• Stay in Touch
• Faculty Mentors
• Current Fellows
• Standard Track
• Fellowship & Benefits
• Group Enrollment
• Program Formats
• Developing a Program
• Diversity & Inclusion
• Strategic Transformation
• Program Experience
• Contact Client Services
• Campus Experience
• Live Online Experience
• Silicon Valley & Bay Area
• Digital Credentials
• Faculty Spotlights
• Participant Spotlights
• Eligibility
• International Participants
• Stanford Ignite
• Frequently Asked Questions
• Operations, Information & Technology
• Organizational Behavior
• Political Economy
• Classical Liberalism
• The Eddie Lunch
• Accounting Summer Camp
• Videos, Code & Data
• California Econometrics Conference
• California Quantitative Marketing PhD Conference
• California School Conference
• China India Insights Conference
• Homo economicus, Evolving
• Political Economics (2023–24)
• Scaling Geologic Storage of CO2 (2023–24)
• A Resilient Pacific: Building Connections, Envisioning Solutions
• Adaptation and Innovation
• Changing Climate
• Civil Society
• Climate Impact Summit
• Climate Science
• Corporate Carbon Disclosures
• Earth’s Seafloor
• Environmental Justice
• Operations and Information Technology
• Organizations
• Sustainability Reporting and Control
• Taking the Pulse of the Planet
• Urban Infrastructure
• Watershed Restoration
• Junior Faculty Workshop on Financial Regulation and Banking
• Ken Singleton Celebration
• Marketing Camp
• Quantitative Marketing PhD Alumni Conference
• Presentations
• Theory and Inference in Accounting Research
• Stanford Closer Look Series
• Quick Guides
• Core Concepts
• Journal Articles
• Glossary of Terms
• Faculty & Staff
• Researchers & Students
• Research Approach
• Charitable Giving
• Financial Health
• Government Services
• Workers & Careers
• Short Course
• Adaptive & Iterative Experimentation
• Incentive Design
• Social Sciences & Behavioral Nudges
• Bandit Experiment Application
• Conferences & Events
• Reading Materials
• Energy Entrepreneurship
• Faculty & Affiliates
• SOLE Report
• Responsible Supply Chains
• Current Study Usage
• Pre-Registration Information
• Participate in a Study
• Founding Donors
• Location Information
• Participant Profile
• Network Membership
• Program Impact
• Collaborators
• Entrepreneur Profiles
• Company Spotlights
• Seed Transformation Network
• Responsibilities
• Current Coaches
• How to Apply
• Meet the Consultants
• Meet the Interns
• Intern Profiles
• Collaborate
• Research Library
• News & Insights
• Program Contacts
• Databases & Datasets
• Research Guides
• Consultations
• Research Workshops
• Career Research
• Research Data Services
• Course Reserves
• Course Research Guides
• Material Loan Periods
• Fines & Other Charges
• Document Delivery
• Interlibrary Loan
• Equipment Checkout
• Print & Scan
• MBA & MSx Students
• PhD Students
• Other Stanford Students
• Faculty Assistants
• Research Assistants
• Stanford GSB Alumni
• Telling Our Story
• Staff Directory
• Site Registration
• Alumni Directory
• Alumni Email
• Privacy Settings & My Profile
• Success Stories
• The Story of Circles
• Support Women’s Circles
• Stanford Women on Boards Initiative
• Alumnae Spotlights
• Insights & Research
• Industry & Professional
• Entrepreneurial Commitment Group
• Recent Alumni
• Half-Century Club
• Fall Reunions
• Spring Reunions
• MBA 25th Reunion
• Half-Century Club Reunion
• Faculty Lectures
• Ernest C. Arbuckle Award
• Alison Elliott Exceptional Achievement Award
• ENCORE Award
• Excellence in Leadership Award
• John W. Gardner Volunteer Leadership Award
• Robert K. Jaedicke Faculty Award
• Jack McDonald Military Service Appreciation Award
• Jerry I. Porras Latino Leadership Award
• Tapestry Award
• Student & Alumni Events
• Executive Recruiters
• Interviewing
• Land the Perfect Job with LinkedIn
• Negotiating
• Elevator Pitch
• Email Best Practices
• Resumes & Cover Letters
• Self-Assessment
• Whitney Birdwell Ball
• Margaret Brooks
• Bryn Panee Burkhart
• Margaret Chan
• Ricki Frankel
• Peter Gandolfo
• Cindy W. Greig
• Natalie Guillen
• Carly Janson
• Sloan Klein
• Sherri Appel Lassila
• Stuart Meyer
• Tanisha Parrish
• Virginia Roberson
• Philippe Taieb
• Michael Takagawa
• Terra Winston
• Johanna Wise
• Debbie Wolter
• Rebecca Zucker
• Complimentary Coaching
• Changing Careers
• Work-Life Integration
• Career Breaks
• Flexible Work
• Encore Careers
• Join a Board
• D&B Hoovers
• Data Axle (ReferenceUSA)
• EBSCO Business Source
• Global Newsstream
• Market Share Reporter
• ProQuest One Business
• Student Clubs
• Entrepreneurial Students
• Stanford GSB Trust
• Alumni Community
• How to Volunteer
• Springboard Sessions
• Consulting Projects
• 2020 – 2029
• 2010 – 2019
• 2000 – 2009
• 1990 – 1999
• 1980 – 1989
• 1970 – 1979
• 1960 – 1969
• 1950 – 1959
• 1940 – 1949
• Service Areas
• ACT History
• ACT Awards Celebration
• ACT Governance Structure
• Building Leadership for ACT
• Individual Leadership Positions
• Leadership Role Overview
• Purpose of the ACT Management Board
• Contact ACT
• Business & Nonprofit Communities
• Reunion Volunteers
• Ways to Give
• Fiscal Year Report
• Business School Fund Leadership Council
• Planned Giving Options
• Planned Giving Benefits
• Planned Gifts and Reunions
• Legacy Partners
• Giving News & Stories
• Giving Deadlines
• Development Staff
• Submit Class Notes
• Class Secretaries
• Board of Directors
• Health Care
• Sustainability
• Class Takeaways
• All Else Equal: Making Better Decisions
• If/Then: Business, Leadership, Society
• Grit & Growth
• Think Fast, Talk Smart
• Spring 2022
• Spring 2021
• Autumn 2020
• Summer 2020
• Winter 2020
• In the Media
• For Journalists
• DCI Fellows
• Other Auditors
• Academic Calendar & Deadlines
• Course Materials
• Entrepreneurial Resources
• Campus Drive Grove
• Campus Drive Lawn
• CEMEX Auditorium
• King Community Court
• Seawell Family Boardroom
• Stanford GSB Bowl
• Stanford Investors Common
• Town Square
• Vidalakis Courtyard
• Vidalakis Dining Hall
• Catering Services
• Policies & Guidelines
• Reservations
• Contact Faculty Recruiting
• Lecturer Positions
• Postdoctoral Positions
• Accommodations
• CMC-Managed Interviews
• Recruiter-Managed Interviews
• Virtual Interviews
• Campus & Virtual
• Search for Candidates
• Think Globally
• Recruiting Calendar
• Recruiting Policies
• Full-Time Employment
• Summer Employment
• Entrepreneurial Summer Program
• Global Management Immersion Experience
• Social-Purpose Summer Internships
• Process Overview
• Project Types
• Client Eligibility Criteria
• Client Screening
• ACT Leadership
• Social Innovation & Nonprofit Management Resources
• Develop Your Organization’s Talent
• Centers & Initiatives
• Student Fellowships

12 Tips to Give an Amazing Online Presentation

Whether you’re new to giving online presentations or a seasoned veteran, here are some tips that will launch your next presentation into the stratosphere!

Subscribe to our weekly newsletter

Remote work guide.

Start learning everything you need to know about Remote Work.

• Master Video Calls
• Manage Remote Employees
• Build a Strong Virtual Team
• Communication Tools
• Network Online
• Give Amazing Online Presentations
• Combat Zoom Fatigue
• Non-Boring Meeting Icebreakers
• The Work-At-Home Guide
• Tips to Deal With Loneliness

Do you have an online presentation coming up? I’ve given hundreds of virtual presentations, ranging from YouTube presentations to presentations for Microsoft. And from my experience, online presentations are a different ballgame than in-person ones.

In this article, I’ll share my top 12 tips and tricks to save you the trouble and ace your next presentation.

An online presentation is a prepared speech or talk in which a person or group provides information, pitches a new idea, or introduces a new product or service through a video call. Online presentations are given to an audience, usually in a business setting.

Ready to take a dive into the tips? Let’s go!

Start With Momentum

Virtual presentations are like taking a flight on an airplane. The beginning and ending are super important, but the middle’s kind of a blur. 

That’s why, if you’re going to prioritize any part of your presentation, you are better off spending the majority of your energy on the first and last minutes. Let’s focus on the first moments.

The beginning of your presentation is critical because it sets the tone—a good first impression makes you feel confident and your audience relaxed. This forward momentum will carry onto the middle part of your presentation where you’ll be presenting the bulk of your data/statistics/information—so if you don’t nail your first impression, you won’t gain that forward momentum you need for the rest of your presentation.

And believe me, people judge you almost instantly! Here’s what the science has to say about first impressions:

A 2017 University of Toronto study found that observers take as little as 5 seconds to determine whether a person is charismatic or not!

So when you’re delivering a presentation online, you should try to make your beginning as error-free and smooth as possible. This includes being prepared and removing potential roadblocks:

• Fix computer errors: ALWAYS double- or triple-check your equipment before giving a virtual presentation. Make sure your microphone, webcam, and internet is working. If you have to fumble around with technical details during the video call, your audience may have the impression that you are unreliable.
• Eliminate distractions: Silence your phone, turn off desktop notifications, get rid of loud fan noises, and make sure your room is kid/dog free. Keep in mind that your audience will likely be listening through their headphones, so even the tiniest of noises might be heard.
• Dress appropriately: Here’s an easy one that some people actually neglect. Have you ever been in a situation where you feel like you should have worn something a little nicer ? If you are giving a business presentation, dress in business appropriate attire (yes, even the pants, too!). It’s best to match your audience—and if in doubt, err on the side of professional! It’s also important to wear a color to stand out from your background, but not a color that’s too distracting.
• Be happy: Like it or not, we can’t hide our emotions. Research shows that people can hear your mood from your voice. So if you’re not in a good mood, try boosting it! Watch some funny YouTube videos or give yourself a small pep talk . Sounding confident and happy is the key to success, so make sure you are in the right mood before you go live.

Open With IISSAAQQ

What does this really bad spelling of Isaac stand for? IISSAAQQ stands for the best ways to start an online presentation:

• Icebreaker: One of the best ways to open up your audience is to give a virtual icebreaker. I always keep an icebreaker on hand that can be done over the computer before starting any online presentation—it’s one of the best ways to connect with your audience!
• Illustration: You can say to the audience “Remember when…” and provide a picture, or paint a scene by telling the audience to imagine a scene when xyzzy occurred.
• Short story: A short personal story or story about someone else can really grip people, but the key is to make it short and not drag on.
• Statistic or surprising fact: A really good statistic can get people thinking and challenge their perspective.
• Aphorism: An aphorism is a common phrase or saying, such as “an apple a day keeps the doctor away.” Add a twist to the aphorism for added effect (“an apple a day keeps the doctor away… except if you’re sitting with an apple computer for 8 hours a day.”
• Analogy or metaphor: Saying an analogy (“User interface is like peeling an onion”) can really break down complex terms into more simpler ones, making it more digestible for your audience.
• Question: Starting with an engaging question can add a great amount of audience engagement, or even asking a rhetorical question can get them thinking out-of-the-box.
• Quote: A great way to start your online presentation is with a quote–but it should be related to your presentation and from a credible source.

End With a Bang

The ending is the part where your audience is (hopefully) happy that the presentation is over, and they feel like they’ve learned something or feel inspired to change. If you’ve made it this far in your presentation, the LAST thing you want to do is crash and burn. So here are some tips to make an amazing presentation that will remain in your audience’s mind long after it has ended.

• Have an easy solution: The last few slides of your presentation should not be too information-heavy. Keep that for the middle. Your last slides should be both convincing and easy-to-understand.
• Have a clear ending: Avoid the awkward “So, does anyone have any questions?” moment by providing an end slide to your virtual presentation. It can be a simple recap of the presentation, or a call to action.
• Include a digital goodie: Include a digital goodie at the end! Everybody loves getting things, and it shouldn’t stop just because you are online. Digital goodies might include a downloadable PDF or document that includes more statistics/research or a list of relevant sources related to your presentation.
• Lead with a call to action: Calls to action are driven by emotion. And they work because we often respond to emotion over logic. If your business is proposing a new solution to an existing problem, try focusing on the emotional benefits vs. the statistics—happier customers vs. less product returns, cleaner world vs. smaller carbon footprint, etc. You can also try this double method: start with the negative, which amplifies the potential bad that might happen if your recommendation is not taken. Then, you can add in the positive, which highlights the good that can happen when your recommendation is taken.
• End with humor: One of the best ways to end a presentation is to use humor. If you do it right, you can leave a HUGE impression on your audience that will last for days, weeks, or months! There are a few ways to end with humor. First, you can introduce a question in the beginning or middle of your presentation and answer it in a funny, surprising way at the end. Second, you can end a story you started but stopped in the beginning or middle of the presentation. Some really good people to draw inspiration from are stand-up comedians. One great example of callback humor is in the movie, Airplane! In the beginning of a movie, a passenger enters a taxi. The driver tells the passenger to wait for a bit, but the driver never comes back as he ends up on an airplane instead. In the closing credits, this scene is played, which recalls the intro of the movie in a funny but memorable way:

Show Your Face

Did you know that faces are attractive to humans? A study by Richard Fantz demonstrated that infants stare twice as long at human faces! We are just inherently born with an attraction to faces. In short: we love human faces, and yours is no exception.

If you’re giving an online presentation or even getting on video call for the first time with your new online networking contact, a super-easy bump in your likability factor is to simply show your face. Many video call programs such as Zoom or Skype allow you to share your screen while also showing your face. Here’s an example of my face in a webinar I hosted on how to thrive in a digital workplace:

Pro tip: you can even take it up a notch by backing up your webcam. This allows you to show your body language better! In fact, one of the most important nonverbal cues for charisma is your hand gestures . In the Toronto study mentioned earlier, the observers didn’t even need to hear a presenter talking; all they needed to do was see their body language! That’s how powerful body language really is. So push back your computer or phone or camera so your hands and upper torso are showing!

When you use your hands, you can also benefit from the following:

• Showing your wave hello (I ALWAYS do this!)
• Your explanatory gestures while you are speaking
• Visible hands while you are listening

Want more tips on how to make a better video call? Here are our 15 Tips for a Better Video Call !

Stand, Don’t Sit

Sitting is great. Standing is even better! One big mistake a lot of virtual presenters make is sitting down instead of standing. 

When you stand, you can utilize the full range of your deep breathing, therefore increasing your vocal power . You’ll be able to project your voice louder and deeper, and have stronger vocal variance when you stand. Standing also helps you naturally convey a more powerful posture if your chest is up and your back is straight.

If you can, try to utilize a standing desk to your advantage! If you don’t have a standing desk, you can use your kitchen counter or another higher position to place your laptop. If you absolutely must sit, remember to keep your back straight throughout the presentation.

Does your online presentation contain a juicy tip, great piece of advice, or free goodie?

Consider giving it out in the first 5 minutes of your presentation rather than keeping it until the end. This will give your audience a little dopamine boost of motivation to continue listening to your presentation!

“Simply put, people are obliged to give back to others the form of a behavior, gift, or service that they have received first.“ – Robert Cialdini, author of Influence

Leverage Visuals to Your Advantage

Have you ever wondered what is the best way to use visuals in your online presentation? Visual aids are used to:

• engage the audience
• allow the audience to remember the information
• axplain complex ideas in easier-to-digest ways
• add variety to your slides

I try to use visuals in ALL of my online presentations! The thing is, it’s really hard to keep your audience engaged and distraction free, especially if they are online. So if you’re boring your audience by using long lists of words… your message won’t be getting across. According to John Medina, author of Brain Rules :

• If we only read text, we are only likely to remember 10% of the information 3 days later.
• If we add in a relevant image, we are likely to remember 65% of the information 3 days later!

So there’s no easier way to have your information remembered than to add visuals! Here are some examples of visuals you can use in your presentations:

• stock photos
• Youtube videos
• hand-drawn pictures

In my articles, I like to use hand-drawn stick figure comics. That’s because they’re both funny and engaging! They also help nail down important bits of information I want my readers to take away. 

For example, here’s a random fact that you may not have known:

Alligators don’t only eat meat; they eat fruit, too!

Interesting, right? Now here’s an image to really drive in that fact:

I know, it’s not the best picture ever (I blame my lack of art skills!). But see how adding a simple image can really solidify a piece of information? You’ll remember this fact a lot longer by seeing an image rather than just by reading or hearing it. 

Now take the power of visuals and use it to your advantage—if you’re giving a business presentation online, sprinkling in a few key visuals throughout your presentation can help you drive in those really important points. 

If you’re debating whether you should use a visual, here’s a quick checklist to ask yourself:

• Does my visual help the main point of the slide?
• Is my visual appropriate for the audience?
• Is my visual too distracting?
• Does my visual help the audience understand complex information better?
• If a video, is it too long or short?

If your visual doesn’t meet one of the above checklist items, it’s best to cut it. And here’s something important you can write down for each visual you add into your slide:

The purpose for this visual is to ___.

If the purpose is not clear enough, consider removing the visual. Remember: visuals should only ADD value to your slide, not take it away.                                                                           

Add Interaction

A major downside to online presentations is that it’s hard to engage your audience. Besides nicely-placed visuals, you can add an element of interaction to your virtual presentations to make your audience more interested. Here are some interactive presentation ideas:

A great way to increase audience engagement is to use physical props. 

How do you use props in an online presentation? Props should be used to explain a difficult concept, demonstrate a product, create humor, or be memorable. They should always support your presentation, and not distract from it. And the key to using online props is to first make sure that people can actually SEE your prop.

This means if you are in a video call, avoid using small objects that everyone can’t see. If you need to, you can momentarily stop screen sharing and turn to your live video feed so the audience can focus on your prop. 

Pro tip: Don’t show the prop until it is needed. A bad move is to give away the goods and immediately take them away, causing your audience to remain in suspense and be distracted throughout your presentation!

Host Quizzes and Polls

One cool thing you could do during your presentation is to include your audience’s opinions using surveys. If I’m giving a presentation, I can insert a little quiz with a list of possible answers which my audience can then vote on. It’s really interesting to see how many people pick the right (or wrong) answer!

If you want to know how to create awesome quizzes for your presentation, check out our software section below.

Live Q&A’s

One technique I love to use for better interaction is to simply ask questions!

For example, if you have an existing product you are discussing, you might want to ask your team, “What are some common customer complaints about this item?” Your team will then give their answers, pitching ideas of some common customer complaints.

Here’s where it gets good…

You can then go to the next slide that addresses these problems individually. Bam! You’ve done two things: 

• You added interaction, and 
• You provided a nice transition to the next slide. 

Niiiice, a two-for-one combo!                

Cut the Presentation Bologna

What happens when you talk about the same things over and over again in a presentation? One bored audience, that’s for sure. And a whole lotta bologna on the side.

Repeating the same stuff. Facts that don’t need to be there. Extra words that make your eyes tired or are difficult to read.

I call this stuff Presentation Bologna. And it’s NOT the good kind of bologna (is there even a good kind?). Presentation Bologna includes:

• bullet points not relevant to the slide’s topic
• statistics or facts that reinforce already-existing data
• visuals that take up space rather than contribute value
• “fluff” words, or extra words that can be cut from a sentence without changing the original sentence’s meaning

Your goal is to make your presentation slides as small as possible, while retaining the most essential information possible. You can even write down notes on notecards to help assist you in explaining the points you have in your presentation or memorize what you will say altogether.

Online presentations should be simple and straightforward, like live presentations. The biggest difference here is that your audience will likely be straining their eyes, trying to look at their (potentially tiny) computer screens while you are giving a presentation.

That’s why it’s essential to cut the bologna. I usually do this step after creating the bulk of my presentation, but before practicing my presentation. Speaking of practicing, let’s move on to the next step…

#Screen Record Yourself         

The great thing about giving online presentations is that you can practice everything in the comfort of your own home. You can practice in the same room you’ll present in, with the same lighting, with the same computer setup, and everything. When practicing, make use of the screen recording feature! Screen record is an absolute must, especially for virtual teams . Most newer Mac and Windows computers have a built-in screen record feature already. 

When going over your video recordings, take careful consideration of the following:

• Do I use too many/not enough hand gestures?
• Is my body language unnatural or distracting?
• Do I sound loud and confident enough?
• Do I have any technical issues?
• Am I under the time limit or going over?

You can even send your presentation over to a friend or family member for them to review at their convenience. Yay for technology!                                                                                                                                                                                                                                                                                                                      

Pick Your Presentation Tools

When giving an online presentation, you have to have the right tools for the job. There are a lot of presentation tools out there—tools exist for: 

• making your own animations
• creating Infographics
• planning conferences
• creating mind maps
• finding great images for your slides
• making your entire presentation

Depending on your needs, you’ll need to choose the right tools for your virtual presentation. I recommend choosing one tool to create your presentation and adding in visual tools along the way, based on your needs. Here are 5 of my favorite online presentation tools I use:

Pixabay is by far my most favorite image-finding tool. This site has over 1.7 million free, high-quality stock images and videos you can use to insert into your virtual presentation. Using a stock image is a great way to break up text, add a little emotion, and make your presentations a little more exciting.

When I use Canva, I feel like I’ve been given a magic design wand. That’s because there are a ton of free infographics, logos, pictures, posters, and even presentation templates you can use and customize to your heart’s content. And they’re surprisingly high quality for being free! Canva  even has a section for Zoom Virtual Backgrounds that you can add to your video call when giving your online presentation!

Did I mention it’s free? I use the Premium version, although the Free version is great, too!

• Poll Everywhere

Here’s one that I mentioned earlier in the article. This is a great software I use to create live polls and quizzes for my virtual presentations! Whether it’s a multiple choice quiz, true/false test, or just a general Q&A poll, users can participate on their computers, phones, or tablets! It’s super easy to use and integrates easily with Keynote as well. 

Want to eliminate distracting noises completely? Sometimes that’s not possible. But the closest thing I have found to help is Krisp. Krisp is a software that’s free to use (up to 120 minutes a week!) and works by blocking out all background noises so only your voice can be heard by other conference call members. You can download and install it, but I use the Chrome extension! It’s seriously worth giving a shot if you’ve got loud noise in the house.

Here’s the golden question: Should I make a Keynote online presentation, or a Microsoft PowerPoint one? Since I have a Mac, I use Keynote. It’s intuitive, easy-to-use, and it’s built into all Mac computers already. Keynote has a ton of presentation templates you can use, and you can even create tables and charts in the app itself! For me, Keynote is a must for my presentation-creating needs.

I compiled a list of the best tools my team uses. You can check them out here:

15 Best Remote Tools

Embrace The Fear

Have you ever been skydiving? Even if you haven’t, you can just imagine that pit-in-the-stomach feeling of jumping out of an airplane. And if you shy or a natural introvert , giving presentations is not so different than skydiving.

After giving hundreds of presentations—both in-person and online—my best piece of advice to those with presentation anxiety is to give up on trying to get rid of that fear. That’s because that fear will probably never go away . 

But here’s the silver lining: the fear does get better. The more you give presentations and get comfortable speaking in front of people, the less giving presentations suck . If you hate giving presentations like I once did, you might even turn to love them—once you learn how to walk with confidence and have the power to influence the way people think, you feel like you’re on top of the world! 

And that pit-in-the-stomach feeling? It changes to a good fear—the kind that makes you look forward to giving presentations! And the more presentations you give, the better you get.

Life is better when you build your social skills. As a recovering awkward person, I was terrible at socializing—I would often lock myself in the bathroom at parties just to avoid conversation! But now, I want to inspire people to take charge of social situations because I know that social skills are the key to a happier, more productive life. That’s why I gave all my secrets about how to be ridiculously likable in Chapter 5 of my book. Interested? Here’s a free gift for you today– click here for the free first chapter of Captivate !

Unlock the Secrets of Charisma

Control and leverage the tiny signals you’re sending – from your stance and facial expressions to your word choice and vocal tone – to improve your personal and professional relationships.

Succeed with People

Master the laws of human behavior. Get along with anyone, increasing your influence, impact, and income.

Bonus: Other Creative Presentation Tips

Congratulations, you have arrived at your destination!

As a thank you for taking this Science of People flight with me, I’d like to share with you some bonuses to take your presentation skills to the next level. 

Here are some techniques you may want to master:

All too often we end up using the same old social scripts and asking people the same questions over and over again. If you want to do a team icebreaker before, during, or after your presentation, use my list of conversation starters:

57 Killer Conversation Starters

People who don’t feel confident often believe that confidence is something we are born with. It’s not . Confidence is a skill that can be developed. If you are nervous about your presentation, try boosting your confidence with these scientific techniques:

11 Scientific Strategies For More Confidence

Not everyone can work from home. But if you find a way to do it properly, you can reap some pretty amazing benefits. Check out the 7 Deadly Problems of working at home and how to combat them:

How to Work from Home Successfully in 7 Steps

Finally, I put together a guide on how to manage remote teams. If you’re leading a team of remote workers, this is one guide you shouldn’t miss! Check it out here:

12 Reliable Tips to Manage Remote Employees

Popular Guides

24 thoughts on “12 tips to give an amazing online presentation”.

I’ve never seen such a detailed guide anywhere else! Excellent! In recent months, probably almost everyone who works or studies remotely had to make online presentations. I like that you emphasized humor and the different visualization techniques that can be used to diversify the monotony of the narrative. I also find some of the platforms that you mentioned very useful. Thank you! I am preparing for a big and important presentation and hope to perform at my best!

Thank you so much Vanessa!

Love your article. So much to learn from! I’m preparing a presentation in few months and you gave all I needed.

Thank a lot Vannesa. You provide me excellent information.

Fantastic resource! I couldn’t ask for more.

I usually give some advice to my engineering students for doing good presentations. This is a powerful resource. Thanks for sharing the tips.

Comments are closed.

How to Deal with Difficult People at Work

Do you have a difficult boss? Colleague? Client? Learn how to transform your difficult relationship. I’ll show you my science-based approach to building a strong, productive relationship with even the most difficult people.

Related Articles

Science of People offers over 1000+ articles on people skills and nonverbal behavior.

Get our latest insights and advice delivered to your inbox.

It’s a privilege to be in your inbox. We promise only to send the good stuff.

7 Keys to Powerful Digital Presentations in Business

Feb 04, 2019 by maurice decastro in communication skills , leadership , presentation skills.

In today’s world, virtual meetings and digital presentations are the norm.

Presenting face to face is often an onerous task for even the most experienced business professional. Now we are increasingly called on to do it digitally. 

– Get close to the camera, but not too close.

– Make eye contact, project energy and make it interactive.

– Eliminate distractions.

– Choose the right background.

– Present standing if possible.

– Let your audience see your hands.

– Ditch the bullet points.

– Keep them fully engaged, maintain their attention, interest and curiosity.

There’s plenty more where these came from and whilst they apply to in-person presenting too, it feels tougher when presenting virtually. 

Here are 7 keys to delivering powerful digital presentations

1- know what you are up against.

I recently attended an online presentation whilst preparing an invoice, accepting a LinkedIn connection request and responding to an email.

It’s not something I’m particularly proud of. I don’t brag about it as my ability to multi-task.

Why did I do it?

To put it simply, it was deathly boring!

Despite my guilt, I’ve done it before and it’s likely I’ll do the same thing again if I’m on the recieving end of a mindless presentation.

Research suggests that the human mind is conditioned to wander 47% of the time. When you’re attending digital presentations with easier access to a wide range of other distractions, I’m sure that number soars.

That’s the first key; awareness

If you approach and craft your presentation with the awareness that you have an enormous amount to compete with, you will be compelled to raise your game.

From start to finish, make sure that everything you plan to share both verbally and visually is rich, relevant and compelling.

If it isn’t, you are giving your audience license to enter the mind wandering zone.

Give your audience a very good reason to stay connected to you.

2- Start with a promise

Which do you think is more likely to grab and keep your attention?

a) A six-point agenda

b) A promise of something that will make a tangible difference to your life

Therein lays a significant challenge.

It’s easy to ramble through a six-point agenda and a great deal harder to make a promise you can keep. 

We live in a world where most of us are overwhelmed with information. The last thing we need is someone reading through a scripted agenda that we could easily read for ourselves.

Make your audience a promise you can comfortably keep; and make sure it’s the first thing you do.

Don’t save your message for the end. Give them a glimpse of the future very early on. In other words, how you aim to make their lives better, easier, happier or positively different.

3- Stick to the point

I have long been a huge fan of the work of the late Stephen Covey. The author of The Seven Habits of Highly Effective People , which sold over 25 million copies shared some great truths and wisdom.

Famous for a number of very powerful quotes one of my personal favourites is, “ The main thing is to keep the main thing the main thing.”

I’ve heard many business presenters open their presentation with that one quote and then immediately continue to talk about everything other than, ‘the main thing’.

When presenting digitally you want to focus on one topic and one topic alone; if you don’t you will very quickly lose your audience.

Sticking to the point requires clarity of your message and your objective.

What is your message and what do you want your audience to do with it when they close their laptop.

If a piece of data, insight, story or visual does not support your message and objective, leave it out.

Focus with laser like clarity on your message and allow your audience to do the same.

4- Think like a designer

Remember, the moment your audience feels the slightest bit bored you will lose them to one of the other multiple devices they have at their fingertips. The bullet points and charts are guaranteed to send them off.  

When using slides

Keep them simple.

Use high quality, compelling graphics.

Colour arouses interest and evoke emotions – use them well.

Stick to one point per slide.

Ditch the templates.

Use single images.

Forget the fancy transitions.

Create bill boards not slides.

5- Get them talking too

Don’t forget, your audience is only 5 seconds away from LinkedIn or Twitter, so lecture them and they’re off.

Get them involved and keep them engaged by not only ensuring that you content is rich and compelling but:

– Ask for their opinions

– Keep it interactive

– Create a poll

– Run a quiz

– Ask for a show of hands

– Invite questions and comments

– Ask them what they think and how they feel

Plan ahead of time to get your audience involved every 3 to 5 minutes. Don’t leave it any longer and don’t leave it to chance.

6- Let them see you

Presenters are often uncomfortable with the fact that they can’t see their audience and that’s quite understandable. Imagine how your audience feel if they can’t see you. Facial expressions and non-verbal gestures are crucial elements of high impact presenting.

People like to see people, not just hear their voices.

Make yourself visible by using a webcam. Don’t rely on your voice alone to hold their attention and stay connected.

Digital presentations are very visual, aesthetic experiences. Not only do your visuals need to look great but you do too.

– Make sure the lighting is good above and around you.

– Dress in plain colours, leave the stripes and patterns in the wardrobe.

– Remember to keep looking into the camera rather the screen.

– Prepare the space around you carefully as they will see that too.

– Ask your audience to turn their cameras on.

7- Speak with impact

You’re not in the same room as your audience, you can’t always see them but if you’re using a webcam, they can see you.

There is a great deal of pressure on your vocal chords to ensure you stay connected and speak with impact.

If you are one of those speakers who has a quieter voice, can sound a little monotone or even have problems slowing down, its likely to sound worse online.  Don’t rely on chance or hope that your voice will serve you exactly how you want it to on the day:

– Stretch and challenge it beforehand.

– Do some vocal exercises and warm up your voice before you speak.

– Record yourself on your phone and play it back several times being very honest with yourself about how you sound.

– Get some feedback.

– Make appropriate changes.

Crafting and delivering a digital or video-based presentation is a significant challenge. Implementing these 7 keys, will serve you extremely well.

If you need help with digital presentations

– Book yourself onto a powerful  public speaking course .

– Invest in some really good one to one  public speaking coaching .

– Get yourself some excellent  presentation training

Image courtesy of: www.istockphoto.com

• Connect Now

Share this article

• Share on Facebook
• Share on Twitter
• Share on LinkedIn

To join one of our workshops or lean more, complete our enquiry form or call us on +44 (0)20 7666 3453 and we can get connected.

• Our Approach
• The Benefits
• Public Speaking Courses
• Presentation Training
• The Complete Mindful Presenter
• One-to-One Public Speaking Coaching
• Coaching Development Package
• What Our Clients Say
• The Truth Series
• Our Podcast
• Style Review
• Mindful Selling 4D
• Mindful Leadership

Blog Sign Up

Recent posts.

• Public speaking masterclass
• 10 Reasons to Join Our Next Public Speaking Masterclass
• 4 types of presentation energy: Survival, Safety, Shallow & Smart
• 12 Public Speaking & Presentation Tips For Q&A Success
• 10 Novel public speaking ideas from unexpected sources
• Bullet Point
• Communication Skills
• Mindful Selling
• Mindfulness
• Presentating training
• Presentation Skills
• Presentation Tips
• Public Speaking
• Sales Skills
• Storytelling
• virtual presentation
• Virtual Presentations
• Who are you?
• Learning Centre
• Presentation Skills Review
• Our Clients
• Testimonials
• Presentation Skills Training
• Public Speaking Coaching London
• Public Speaking Anxiety Course
• Phone: +44 (0)20 7666 3453
• Email: [email protected]
• Address: Mindful Presenter Ltd 86-90 Paul Street, London, EC2A 4NE

Sign up for our newsletter and download your free guide to authentic public speaking.

Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

Let’s talk

Change isn’t easy, but we can help. Together we’ll create informed and inspired leaders ready to shape the future of your business.

© 2024 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

• Privacy Policy
• Copyright Information
• Terms of Use
• About Harvard Business Publishing
• Higher Education
• Harvard Business Review
• Harvard Business School

We use cookies to understand how you use our site and to improve your experience. By continuing to use our site, you accept our use of cookies and revised Privacy Policy .

Cookie and Privacy Settings

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Chapter 18: Business Presentations

Venecia Williams and Olds College

Learning Objectives

• Understand how to use effective interpersonal communication skills in professional presentations
• Learn how to organize a presentation
• Examine how to use visual aids effectively
• Discuss the effective integration of communication and presentation techniques in the delivery of professional presentations

Along with good writing skills, the ability to communicate verbally is vital to many employers today. It is an integral part of the modern business world. People in the workplace spend the majority of their time communicating. Verbal communication in the workplace takes many forms such as staff meetings, discussions, speeches, presentations, informal conversations, and telephone and video conferences. Communicating verbally is more personal and flexible than writing. It allows workers to exchange ideas, information, and feedback more quickly. Verbal communication tends to occur in person, making it easier to negotiate, express emotions, outline expectations, and build trust, all of which are important in today’s workplace. Communication can also occur between people who are not together in person. In these situations, unique skills are necessary to achieve success. Simple conversation skills are also valued in the workplace, but this does not mean using casual or informal language. Rather, what is prized by many employers is the ability to communicate important information professionally but in a meaningful and understandable way. This can be important when making spontaneous presentations as well as more elaborate formal group presentations, which are a part of many work roles today.

What Makes a Successful Speaker?

According to longtime Toastmasters member Bob Kienzle, there are a few key elements that tend to make a successful speaker:

• Voice : Can the person be easily understood?
• Body Language : Does their body support what they’re saying? Are they confident?
• Coherent Structure: Does what they’re presenting make sense? Is it logical?
• Enthusiasm : Do they care about what they’re presenting?
• Expertise: Do they know what they’re talking about? Are they credible?
• Practice : If they haven’t practised or sufficiently prepared, it will likely show up in one or more of the above.

A successful speaker can be inspired by other speeches or speakers but may fall flat if they try to copy someone else. Authenticity and passion can resonate so much with an audience that it can outweigh elements otherwise considered pitfalls. The techniques, tools, and best practices are a guideline, and it’s important to note there is no such thing as “perfection” in public speaking. “Failure” can happen in myriad ways, but it’s more helpful to see them as learning opportunities, or opportunities to make a stronger connection to your audience. The biggest failure, according to Kienzle, is to pass up opportunities to practise your skills in presenting or public speaking.

Preparing a Presentation

Develop your message while keeping in mind the format, audience, style , and tone . First, you’ll need to think about the format of your presentation. This is a choice between presentation types. In your professional life, you’ll encounter the verbal communication channels in Figure 18.1. The purpose column labels each channel with a purpose (I=Inform, P=Persuade, or E=Entertain) depending on that channel’s most likely purpose.

Figure 18.1 | Presentation Communication Channels

There are some other considerations to make when you are selecting a format. For example, the number of speakers may influence the format you choose. Panels and Presentations may have more than one speaker. In Meetings and Teleconferences, multiple people will converse. In a Workshop setting, one person will usually lead the event, but there is often a high-level of collaboration between participants. The location of participants will also influence your decision. For example, if participants cannot all be in the same room, you might choose a teleconference or webinar. If asynchronous delivery is important, you might record a podcast. When choosing a technology-reliant channel, such as a teleconference or webinar, be sure to test your equipment and make sure each participant has access to any materials they need before you begin.

Once you have chosen a format, make sure your message is right for your audience. You’ll need to think about issues such as the following:

• What expectations will the audience have?
• What is the context of your communication?
• What does the audience already know about the topic?
• How is the audience likely to react to you and your message?

Next, you’ll consider the style of your presentation. Analyze your specific presentation styles. Perhaps you prefer to present formally, limiting your interaction with the audience, or perhaps you prefer a more conversational, informal style, where discussion is a key element. You may prefer to cover serious subjects, or perhaps you enjoy delivering humorous speeches. Style is all about your personality!

Finally, you’ll select a tone for your presentation. Your voice, body language, level of self-confidence, dress, and use of space all contribute to the mood that your message takes on. Consider how you want your audience to feel when they leave your presentation and approach it with that mood in mind.

Presentation Purpose

Your presentation will have a general and specific purpose. Your general purpose may be to inform, persuade, or entertain. It’s likely that any speech you develop will have a combination of these goals. Most presentations have a little bit of entertainment value, even if they are primarily attempting to inform or persuade. For example, the speaker might begin with a joke or dramatic opening, even though their speech is primarily informational. Your specific purpose addresses what you are going to inform, persuade, or entertain your audience with the main topic of your speech.

Incorporating Backchannels

Technology has given speakers new ways to engage with an audience in real-time, and these can be particularly useful when it isn’t practical for the audience to share their thoughts verbally—for example, when the audience is very large, or when they are not all in the same location. These secondary or additional means of interacting with your audience are called backchannels, and you might decide to incorporate one into your presentation, depending on your aims. They can be helpful for engaging more introverted members of the audience who may not be comfortable speaking out verbally in a large group. Using publicly accessible social networks, such as a Facebook Page or Twitter feed, can also help to spread your message to a wider audience, as audience members share posts related to your speech with their networks. Because of this, backchannels are often incorporated into conferences; they are helpful in marketing the conference and its speakers both during and after the event.

Developing the Content

As with any type of messaging, it helps if you create an outline of your speech or presentation before you create it fully. This ensures that each element is in the right place and gives you a place to start to avoid the dreaded blank page. Figure 18.2 is an outline template that you can adapt for your purpose. Replace the placeholders in the Content column with your ideas or points.

Figure `18.2 | Presentation Outline

Introduction

The beginning of your speech needs an attention-grabber to get your audience interested right away. Choose your attention-grabbing device based on what works best for your topic. Your entire introduction should only be around 10 to 15 percent of your total speech, so be sure to keep this section short. Here are some devices that you could try:

After the attention-getter comes the rest of your introduction. It needs to do the following:

• Capture the audience’s interest
• State the purpose of your speech
• Establish credibility
• Give the audience a reason to listen
• Signpost the main ideas

Once you have identified an attention-getting, it is time to develop the body of your presentation or speech. In your body, you will focus on the specific points you would like to communicate to your audience.

Rhetoric and Argument:  Your audience will think to themselves, Why should I listen to this speech? What’s in it for me? One of the best things you can do as a speaker is to answer these questions early in your body, if you haven’t already done so in your introduction. This will serve to gain their support early and will fill in the blanks of who, what, when, where, why, and how in their minds.

Organization: An organized body helps your audience to follow your speech and recall your points later. When developing the body of your speech, recall the specific purpose you decided on, then choose main points to support it. Just two or three main points are usually sufficient, depending on the length of your speech. Anticipate one main point per two to three minutes of speaking.

Concluding on a High Note

You’ll need to keep your energy up until the very end of your speech. In your conclusion, your job is to let the audience know you are finished, help them remember what you’ve told them, and leave them with a final thought or call-to-action, depending on the general purpose of your message.

Presentation Aids

Presentations can be enhanced by the effective use of visual aids. These include handouts, overhead transparencies, drawings on the whiteboard, PowerPoint slides, and many other types of props. Once you have chosen a topic, consider how you are going to show your audience what you are talking about. Visuals can provide a reference, illustration, or image to help the audience to understand and remember your point.

Visual aids accomplish several goals:

• Make your speech more interesting
• Enhance your credibility as a speaker
• Guide transitions, helping the audience stay on track
• Communicate complex information in a short time
• Reinforce your message
• Encourage retention

Methods and Materials

There are many different presentation aids available. Before you decide on a presentation aid, think carefully about how you plan on using it and how it will enhance your presentation.

Using Visual Aids

Visual aids can be a powerful tool when used effectively but can run the risk of dominating your presentation. Consider your audience and how the portrayal of images, text, graphic, animated sequences, or sound files will contribute or detract from your presentation. Here are some tips to keep in mind as you prepare yours.

Designing Slide Decks

When you design your slide decks, you might be overwhelmed by the possibilities, and you might be tempted to use all the bells, whistles, and sounds, not to mention the flying, and animated graphics. If used wisely, a simple transition can be effective, but if used indiscriminately, it can annoy the audience to the point where they cringe in anticipation of the sound effect at the start of each slide.

Stick to one main idea per slide. The presentation is for the audience’s benefit, not yours. Pictures and images can be understood more quickly and easily than text, so you can use this to your advantage as you present.

If you develop a slide deck for your presentation, test these out in the location beforehand, not just on your own computer screen, as different computers and software versions can make your slides look different than you expected. Allow time for revision based on what you learn.

Your visual aids should meet the following criteria:

• Big: legible for everyone, even the back row
• Clear: easy for audience to understand
• Simple: simplify concepts rather than complicating them
• Consistent: use the same visual style throughout

In Figure 18.3 the slide deck on the left has a colour combination which makes the information difficult to understand. The list is not parallel and the slide contains a grammatical error. The slide deck on the right is an improved and more professional version.

Another consideration that you’ll need to make when designing your slide decks is font. As previously mentioned, think about the people at the back of the room when choosing the size of your text, to make sure it can be read by everyone. A common mistake that presenters make is to use decorative fonts or to incorporate many different fonts in their slides. This not only creates a mixed message for the audience but also makes your message difficult to read. Choose legible, common fonts that do not have thin elements that may be difficult to see.

When considering your choice of colours to use, legibility must be your priority. Contrast can help the audience read your key terms more easily. Make sure the background colour and the images you plan to use complement each other. Repeat colours, from your graphics to your text, to help unify each slide. To reduce visual noise, try not to use more than two or three colours. Blue-green colour blindness, and red-green colour blindness are fairly common, so avoid using these colour combinations if it is important for the audience to differentiate between them. If you are using a pie chart, for example, avoid putting a blue segment next to a green one. Use labelling so that even if someone is colour blind, they will be able to tell the relative sizes of the pie segments and what they signify.

Colour is also a matter of culture. Some colours may be perceived as formal or informal, or masculine or feminine. Certain colours have understood meanings; for example, red is usually associated with danger, while green signals “go.” Make sure the colours you use align with your message. If you are discussing climate change or the natural world, for example, you’d be more likely to use blues and greens rather than metallic colours to avoid confusing the audience.

Once you have prepared your visual aid, do not forget to revise. There is nothing more uncomfortable than seeing a typo or grammatical error on your screen in the middle of your presentation. These errors can create a bad impression and affect your credibility with the audience. You want your audience to focus on your message so be sure to revise to maintain the audience’s attention and keep your credibility.

Preparing to Present

You are almost ready to deliver your presentation. What are some final elements you can focus on to ensure a smooth delivery?

To deliver your presentation to the best of your ability, and to reduce your nerves once you take the stage, you need to practise by rehearsing. As you do, try to identify the weaknesses in your delivery to improve on them. For example, do you often misspeak the same words (e.g., pacific for specific; ax for ask) or do your hands or feet fidget? Use your practice time to focus on correcting these issues. These sessions should help you get comfortable and help you remember what you want to say without having to constantly refer to notes. Try practising in front of a mirror, or even recording yourself speaking to a camera and playing it back. It’s also helpful to get feedback from a supportive audience at this stage. Perhaps a few family members or friends could watch you give your presentation and provide some feedback.

Dress for Success

While there are no definitive guidelines for how you should dress for your presentation, your appearance is an important part of your audience’s first impression. If you want them to take you seriously, you’ll need to look the part. While you don’t have to wear a suit each time you present, there are some scenarios where this would be expected; for example, if you are presenting to a corporate audience who wear suits to work, you should do the same. You should dress one step above your audience. If your audience is going to be dressed casually in shorts and jeans, then wear nice casual clothing such as a pair of pressed slacks and a collared shirt or blouse. If your audience is going to be wearing business casual attire, then you should wear a dress or a suit. The general rule is to avoid any distractions in your appearance that can distract your audience’s attention from your message.

Set Up Your Environment

Depending on the circumstances of your speech or presentation, you may have some choices to make about the environment. Perhaps you have a choice of meeting rooms that you can use, or, perhaps you have only one option. If you have some flexibility, it is helpful to think about what sort of environment would best help you get your message across. For example, if you are running a workshop, you might want to assemble participants in a circle to encourage collaboration and discussion. If you are holding a webinar, you’ll need a quiet location with a strong Internet connection and a computer system. It is imperative that you think about what facilities you need well before the day of your presentation arrives. Arriving to find that the equipment you expected isn’t available is not a nice surprise for even the most experienced speaker!

If you have access to the location beforehand, you may need to move tables or chairs around to get things just the way you want them. You might choose to have a podium brought in, if you are aiming for a formal feel, for example, or you may need to position your flip chart. Double-check that you have all the equipment you need, from whiteboard markers to speakers. It is far better if you can get comfortable with the room before your audience arrives, as this will make you feel more prepared and less nervous.

If you are using technology to support your presentation (i.e., PowerPoint slides or a projector), test everything before you begin. Do a microphone check and test its volume, view your slides on the computer you will be using, check any weblinks, play videos to test their sound, or make a call to test the phone connection prior to your teleconference. Your audience will get restless quickly if they arrive and are expected to wait while you fix a technical problem. This will also make you seem disorganized and hurt your credibility as an authoritative speaker.

During the Presentation

You’ve organized your presentation with great visuals and you are ready to present. You now have to deliver your presentation. How do you effectively deliver your presentation calmly and clearly?

Managing Anxiety

Studies have been done to assess how nervous or stressful people typically get during presentations, by examining people’s physiological responses at three intervals: one minute before the presentation, the first minute of the speech, and the last minute of the speech. They discovered that nervousness usually peaked at the anticipation stage that occurs one minute before the presentation. They further found that as the speech progresses, nervousness tends to go down. Here are some things you can do to help you manage your anxiety before the presentation:

• Practice/rehearse in similar conditions/setting as your speech
• Be organized
• Think positively
• Analyze your audience
• Adapt your language to speaking style

During the presentation, there are four main areas where you can focus attention in order to manage your anxiety:

• Your body’s reaction
• Attention to the audience
• Keeping a sense of humour
• Common stress management techniques

Your Body’s Reaction

Physical movement helps to channel some of the excess energy that your body produces in response to anxiety. If at all possible, move around the front of the room rather than remaining behind the lectern or gripping it for dear life (avoid pacing nervously from side to side, however). Move closer to the audience and then stop for a moment. If you are afraid that moving away from the lectern will reveal your shaking hands, use note cards rather than a sheet of paper for your outline. Note cards do not quiver like paper, and they provide you with something to do with your hands. Other options include vocal warm-ups right before your speech, having water (preferably in a non-spillable bottle with a spout) nearby for dry mouth, and doing a few stretches before going on stage. Deep breathing will help to counteract the effects of excess adrenaline. You can place cues or symbols in your notes, such as “slow down” or “smile”, that remind you to pause and breathe during points in your speech. It is also a good idea to pause a moment before you get started to set an appropriate pace from the onset. Look at your audience and smile. It is a reflex for some of your audience members to smile back. Those smiles will reassure you that your audience members are friendly.

Attention to the Audience

During your speech, make a point of establishing direct eye contact with your audience members. By looking at individuals, you establish a series of one-to-one contacts similar to interpersonal communication. An audience becomes much less threatening when you think of them not as an anonymous mass but as a collection of individuals.

Keeping a Sense of Humour

No matter how well we plan, unexpected things happen. That fact is what makes the public speaking situation so interesting. If things go wrong, try to have a sense of humour and stay calm. The audience will respond better if you stay calm than if you get upset or have a breakdown.

Stress Management Techniques

Even when we use positive thinking and are well prepared, some of us still feel a great deal of anxiety about public speaking. When that is the case, it can be more helpful to use stress management than to try to make the anxiety go away. Here are two main tools that can help:

• Visualization: imagining the details of what a successful speech would look and sound like from beginning to end; a way of hypnotizing yourself into positive thinking by using your mind’s eye to make success real.
• Systematic desensitization: Gradual exposure to the thing that causes fear—in this case, giving a speech—can ultimately lead to decreased anxiety. Basically, the more practice you get speaking in front of people, the less fear and anxiety you’ll have about public speaking. Organizations like Toastmasters that help people confront their fears by providing a supportive environment to learn and practise is a good option if you have a true phobia around presenting or public speaking.

Focus on Verbal Communication Techniques

• Pitch : Use pitch inflections to make your delivery more interesting and emphatic. If you don’t change pitch at all, your delivery will be monotone, which gets boring for the audience very quickly.
• Volume : Adjust the volume of your voice to your environment and audience. If you’re in a large auditorium, speak up so that people in the back row can hear you. But if you’re in a small room with only a few people, you don’t want to alarm them by shouting!
• Emphasis : Stress certain words in your speech to add emphasis to them, that is, to indicate that they are particularly important.
• Pronunciation : Make sure that you know the appropriate pronunciation of the words you choose. If you mispronounce a word, it could hurt your credibility or confuse your audience. Your pronunciation is also influenced by your accent. If your accent is quite different from the accent you expect most members of your audience to have, practise your speech in front of someone with the same accent that your audience members will have, to ensure you are pronouncing words in a clear, understandable way.
• Fillers : Avoid the use of “fillers” as placeholders for actual words (like, er, um, uh, etc.). If you have a habit of using fillers, practise your speech thoroughly so that you remember what you want to say. This way, you are less likely to lose your place and let a filler word slip out.
• Rate : The pace that you speak at will influence how well the audience can understand you. Many people speak quickly when they are nervous. If this is a habit of yours, practice will help you here, too. Pause for breath naturally during your speech. Your speaking rate should be appropriate for your topic. A rapid, lively rate communicates enthusiasm, urgency, or humour. A slower, moderated rate conveys respect and seriousness.

Focus on Non-verbal Communication Techniques

• Gestures : You can use your hands or head to help you express an idea or meaning, or reinforce important points, but they can be distracting if overused. If the audience is busy watching your hands fly around, they will not be able to concentrate on your words.
• Facial Expression : Rehearse your speech in front of a mirror to see what facial expressions come across. If you are speaking about an upbeat topic, smile! Conversely, if your topic is serious or solemn, avoid facial expressions that are overtly cheerful, because the audience will be confused by the mixed message. In North American culture, the most important facial expression you can use is eye contact. Briefly catch the eye of audience members as you move through your speech. If you can’t look your audience members in the eye, they may view you as untrustworthy. You’ll want to avoid holding eye contact for too long with any one person, as too much can be unnerving.
• Posture : Try to stay conscious of your posture and stand up straight. This gives the audience the perception that you are authoritative and take your position seriously. If you are slouching, hunched over, or leaning on something, this gives the impression that you are anxious, lacking in credibility, or not serious about your message.
• Silence : Silence is a powerful technique if used well. Pauses are useful for emphasis and dramatic effect when you are speaking. Some speakers are reluctant to pause or use silence because they become uncomfortable with the dead air, but sometimes your audience needs a moment to process information and respond to you.
• Movement : You can use your body movements to communicate positively with the audience. Leaning in or moving closer to the audience helps to bridge the space of separation. Moving from one side of the room to the other in a purposeful way that supports your content is a useful way to keep your audience engaged; their eyes will track your movements. However, pacing rapidly with no purpose and no support to your message may quickly distract from your message.

Coping with Mistakes and Surprises

Even the most prepared speaker will encounter unexpected challenges from time to time. Here are a few strategies for combating the unexpected in your own presentations.

Speech Content Issues

What if a notecard goes missing or you skip important information from the beginning of your speech? Pause for a moment to think about what to do. Is it important to include the missing information, or can it be omitted without hindering the audience’s ability to understand your speech? If it needs to be included, does the information fit better now or in a later segment? If you can move on without the missing element, that is often the best choice, but pausing for a few seconds to decide will be less distracting to the audience than sputtering through a few “ums” and “uhs.” Situations like these demonstrate why it’s a good idea to have a glass of water with you when you speak. Pausing for a moment to take a sip of water is a perfectly natural movement, so the audience may not even notice that anything is amiss.

Technical Difficulties

Technology has become a very useful aid in public speaking, allowing us to use audio or video clips, presentation software, or direct links to websites. But it does break down occasionally! Web servers go offline, files will not download, or media contents are incompatible with the computer in the presentation room. Always have a backup plan in case of technical difficulties. As you develop your speech and visual aids, think through what you will do if you cannot show a particular graph or if your presentation slides are garbled. Your beautifully prepared chart may be superior to the verbal description you can provide. However, your ability to provide a succinct verbal description when technology fails will give your audience the information they need and keep your speech moving forward.

External Distractions

Unfortunately, one thing that you can’t control during your speech is audience etiquette, but you can decide how to react to it. Inevitably, an audience member will walk in late, a cell phone will ring, or a car alarm will go off outside. If you are interrupted by external events like these, it is often useful and sometimes necessary to pause and wait so that you can regain the audience’s attention. Whatever the event, maintain your composure. Do not get upset or angry about these glitches. If you keep your cool and quickly implement a “plan B” for moving forward, your audience will be impressed.

Reading Your Audience

Recognizing your audience’s mood by observing their body language can help you adjust your message and see who agrees with you, who doesn’t, and who is still deciding. With this information, you can direct your attention—including eye contact and questions—to the areas of the room where they can have the most impact. As the speaker, you are conscious that you are being observed. But your audience members probably don’t think of themselves as being observed, so their body language will be easy to read.

Handling Q&A

Question-and-answer sessions can be trickier to manage than the presentation itself. You can prepare for and rehearse the presentation, but audience members could ask a question you hadn’t considered or don’t know how to answer. There are three important elements to think about when incorporating Q&As as part of your presentation:

1. Audience Expectations

At the beginning of your speech, give the audience a little bit of information about who you are and what your expertise on the subject is. Once they know what you do (and what you know), it will be easier for the audience to align their questions with your area of expertise—and for you to bow out of answering questions that are outside of your area.

2. Timing of Q&As

Questions are easier to manage when you are expecting them. Unless you are part of a panel, meeting, or teleconference, it is probably easier to let the audience know that you will take questions at the end of your presentation. This way you can avoid interruptions to your speech that can distract you and cause you to lose time. If audience members interrupt during your talk, you can then ask them politely to hold on to their questions until the Q&A session at the end.

3. Knowing How to Respond

Never pretend that you know the answer to a question if you don’t. The audience will pick up on it! Instead, calmly apologize and say that the question is outside of the scope of your knowledge but that you’d be happy to find out after the presentation (or, suggest some resources where the person could find out for themselves). If you are uncertain about how to answer a question, say something like “That’s really interesting. Could you elaborate on that?” This will make the audience member feel good because they have asked an interesting question, and it will give you a moment to comprehend what they are asking. Sometimes presenters rush to answer a question because they are nervous or want to impress. Pause for a moment, before you begin your answer, to think about what you want to say. This will help you to avoid misinterpreting the question or taking offense to a question that is not intended that way.

A final tip is to be cautious about how you answer so that you don’t offend your audience. You are presenting on a topic because you are knowledgeable about it, but your audience is not. It is important not to make the audience feel inferior because there are things that they don’t know. Avoid comments such as “Oh, yes, it’s really easy to do that…” Instead, say something like “Yes, that can be tricky. I would recommend…” Also, avoid a bossy tone. For example, phrase your response with “What I find helpful is…” rather than “What you should do is…”

Good presentation skills are important to successfully communicate ideas in business. Make sure your presentation has a clear topic with relevant supporting details. Use verbal and non-verbal communication techniques to make your presentation engaging, and don’t forget to practice!

End of Chapter Activities

18a. thinking about the content.

What are your key takeaways from this chapter? What is something you have learned or something you would like to add from your experience?

18b. Discussion Questions

Discussion Questions

• How can a speaker prepare a presentation for a diverse audience? Explain and give some specific examples.
• How can an audience’s prior knowledge affect a presentation?
• Think of someone you have met but do not know very well. What kinds of conversations have you had with this person? How might you expect your conversations to change if you have more opportunities to get better acquainted? Discuss your thoughts with a classmate.
• While managing a Q&A session following a presentation, if you find yourself unable to answer a question posed by one of the audience members which tactics can you use to maintain control of the session?

18c. Applying chapter concepts to a situation

Presenting for success

Akhil works at a software development company in White Rock called Blackball Technologies. It is a medium-sized company that allows its employees to dress casually and occasionally work from home. Akhil likes this because his preference is to wear t-shirts and jeans to the office or work from home in his pyjamas.

Blackball recently created a new software program that has the potential to make a huge profit. However, they need investors to fund their latest innovation. The new software was developed using one of Akhil’s ideas; therefore, the company chooses him to present their proposal to a diverse group of investors from several countries.

Some of the investors are not fluent in English as it is their second language. Additionally, they each have a busy day ahead as they have to listen to proposals from multiple companies. Akhil fears that the investors will not understand him. He is also nervous about the presentation due to its significance to his career. If he is successful, he will get the promotion that he has wanted for the past two years and a pay raise.

What are some of the things that Akhil should consider when presenting to the investors? 

18d. Writing Activity

Watch this video from TED.com on The Secret Structure of Great Talks . Summarize the video. What is the most interesting point made by Nancy Duarte in your opinion?

Attribution

Content attribution.

This chapter contains information from Professional Communications OER by the Olds College OER Development Team used under a CC-BY 4.0 international license.

This chapter contains information from Business Communication for Success  which is adapted from a work produced and distributed under a Creative Commons license (CC BY-NC-SA) in 2010 by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the  University of Minnesota Libraries Publishing  through the  eLearning Support Initiative .

Media Attribution

Presentation icon made by Freepik from www.flaticon.com .

Whiteboard icon made by Phatplus from www.flaticon.com .

Handout icon made by Freepik from www.flaticon.com .

Demonstration icon made by Ultimatearm from www.flaticon.com .

Chapter 18: Business Presentations Copyright © 2020 by Venecia Williams and Olds College is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

How to Make Your Online Presentation More Engaging

Updated on: 29 August 2023

Keeping your audience’s attention over a long period of time is undoubtedly one of the most challenging aspects of an online presentation. Not only does the audience have a shorter attention span but since they are participating online from the comfort of their own home, they are often subjected to additional distractions.   

What does it take to give a remarkable online presentation? In this post, we will discuss tools and tips you can rely on to engage and retain your audience’s attention and give you some useful templates to start creating an effective online presentation right away. 

Online Presentation Tips 

These tips are to help you ensure that your audience stays engaged till the end of your online presentation. 

Select the right tool

With the rise of collaborative software over the last decade, the choice of tools you have for creating and delivering an online presentation are many. You can switch between them or use a combination of them based on the purpose of your presentation. 

Here are a few options you can explore;

• MS PowerPoint : the go-to presentation software for any professional is PowerPoint. Everyone’s familiar with it, you can use pre-made templates if you are in a hurry, and all you have to do is share your screen with the rest of the participants. However in terms of interactivity, it has limitations, plus you have to rely on a third-party video conferencing app like Zoom, MS Teams, Google Meet, or Slack to see your audience while presenting. 
• Prezi : This tool gives you the option to create moving and zooming presentations where you can also appear alongside your content on the screen. Instead of separate slides, Prezi lets you use one large canvas that allows you to pan and zoom to different parts of the presentation, which makes it more engaging to the viewers.  
• Creately : This is an online canvas with in-app video conferencing and real-time collaboration , meaning all participants have access to the document containing the presentation. While you can pan and zoom to different slides or sections of your presentation on the canvas, you can also get the participants to join in adding comments, answers, or collaborate with you, etc. in real-time.

Simplify your presentation slides 

Placing too much information on a single slide can overwhelm and confuse your audience. Instead you need to make sure that your content is well-structured, minimalistic, and compelling at the same time. 

The easiest way to avoid complicating things is to stick to a single point or topic throughout the entire presentation, and making sure that the rest of the arguments, questions, metaphors, facts, and stats you will present will reinforce that point. 

In addition, you can also consider taking the following steps,

• Got too much important information to share? If the information you have is essential but too long, you can consider delivering them during separate sessions. Keeping your online presentation time short will help retain the attention of your audience.
• Minimize the content on a slide by keeping only 1-3 ideas, facts, or statistics on them. This will help the audience to comprehend your point easily. Also having new slides appearing frequently can keep the minds of your audience from wandering off. 

Or you can…

Use visuals to simplify the facts

Not only can people process visuals faster, but visuals are also very effective in helping them remember things better. You can portray a group of statistics with a histogram or a pie chart , or explain a process with a flowchart more easily than you can do with words. 

When using visuals in your online presentation,

• Use them here and there throughout the presentation to keep your audience engaged 
• Keep your illustrations and visuals simple and clean so it’s clear even when viewed on a smaller screen
• Incorporate videos to reinforce your argument. Videos are also a great way to start up a discussion and stimulate the interest of your audience

Interact with the audience  

Actively engaging with the audience is the easiest way to make sure that their attention doesn’t waver. 

You can do this effectively by, 

• Use the first few minutes of your presentation to build rapport. A great way to do this is by asking some ice breaker questions or engaging in casual talk with the audience before the presentation starts.
• Start your presentation with a strong hook, which can be an intriguing question, a bold statement, a shocking statistic, or even a story. 
• Regularly ask questions (at least every 10 minutes) from the audience or encourage them to pose their own.  
• Ask questions through live polls which allow you to get their instant feedback.  
• Incorporate an online whiteboard to explain your idea or concept by sketching or diagramming them out. The benefit of using an online whiteboard here is that you can also invite the participants to collaborate with you on the canvas in real-time.

Clarify the ground rules 

How everyone conducts themselves during the length of a presentation has a significant impact on its effectiveness, especially when it is done online. In order to make sure that the participants know what to expect and how to interact and conduct themselves, set clear ground rules at the very beginning.

• Keep everyone, except for the one who is presenting, muted to tune out all the distracting noises that otherwise would make it difficult to carry out the presentation. 
• If anyone has a question or wants to share an opinion, encourage that person to make a hand gesture before they unmute their mic and make a comment.   
• Encourage everyone to have their cameras turned on. This is important for making a connection with the audience, picking up on visual cues, and avoiding missing out on what someone is trying to say during the presentation, especially since everyone is joining remotely. 

Be prepared 

Fumbling around with your tech or slides at the start or during the presentation is simply unacceptable and unprofessional. A few things you need to check on are;

• Double-check your equipment – microphone, web camera, internet, tools, and software prior to the presentation and ensure they are working fine. 
• If you are using any tool or software during the presentation, have them opened and logged into before the presentation starts. 
• Make sure you are set up in a distraction-free area of your home. In addition, turn off or silence your phone and desktop notifications. 
• Get rid of anything in the background that might be a distraction to your audience. Many video conferencing software allows you to add a virtual background, so you can try that option as well. 
• Many online presenters often neglect what they wear, but what you are wearing itself can be a cause for distraction to your audience. Avoid this by dressing appropriately, and professionally. 

Nail the ending of your presentation

The ending can help you boost the impact that your virtual presentation has on your audience, intrigue them to take action, and/or inspire and motivate them. To make the most out of the presentation ending, 

• Have a concluding slide, summing up the key points and takeaways of the presentation. 
• Or you can add a call to action or provide actionable steps to encourage the audience to take action on what you have presented   
• Provide resources – PDF files, websites, books, and videos – the audience can refer to later

Got More Online Presentation Tips? 

We hope that these tips will help you do your online presentation more confidently. Ensure that your audience doesn’t doze off during your online presentation by not only following the steps above but also incorporating the right tools that can help you make an impact. 

See how Creately can help you make your virtual presentation even more interactive and engaging with its shareable infinite canvas and real-time collaboration capabilities including in-app video conferencing, real-time mouse tracking and change previews, and synchronous editing. 

Join over thousands of organizations that use Creately to brainstorm, plan, analyze, and execute their projects successfully.

More Related Articles

Leave a comment Cancel reply

Please enter an answer in digits: nine + 2 =

Download our all-new eBook for tips on 50 powerful Business Diagrams for Strategic Planning.

Apopka Budget Workshop meeting dates announced

How to deliver an effective business online presentation.

2020 has transformed businesses like never before. Today, companies are going remote with their business processes. The global workforce is working from home and connecting through online meetings and with that, comes online presentations. Since people are not present in the office to be informed, inspired or engaged, the need of the hour for online meetings is to be concise, efficient and to the point. Delivering an effective presentation is crucial for clear communication between teams, understanding requirements and accomplishing goals.

According to Strivers Edge SEO Company , an effective business presentation is a valuable asset for any company. It helps the business stand out from the crowd when we talk about sales pitches, marketing outreach etc. When it comes to showcasing ideas, selling products/services or motivating people, business presentations play an imperative role. While delivering an online business presentation, you should make sure it conveys the idea and conveys it well. Now that you’re presenting online, the slides should be able to captivate your audience’s attention.

With the right set of tools and tips, you can present an effective professional presentation. Let’s move ahead and understand how to deliver an effective online business presentation.

Know your audience

One of the first steps in creating and delivering an effective online presentation is to determine your audience. Your presentation will only be received positively by people if the subject matter resonates with their interest. A business presentation for internal team members is different from a professional sales pitch. The presentation structure and need for engagement vary significantly for different business presentation cases. Delivering an effective presentation requires you to have expertise in the domain. The expertise can only be developed through continuous reading, learning, attending similar presentations and talks.

Pick the right tool

Today, the internet is thriving with online presentation tools. Google Slides , Keynote, LinkedIn SlideShare are some of the most popular tools which let you present online to a wide range of audience. These tools allow real-time collaboration between team members or presentation participants while boosting business communication manifolds. Most of the tools are SaaS (Software as a Service), so you’re no longer required to download these. You can create and present on the move.

Keep the slides simple

Presentation slides cluttered with tons of text can be confusing or hard to understand for your audience. While delivering your presentation, you should ensure your presentation does not contain more than three or four bullet points per slide. The key is to be as clear and efficient as possible. You can also put popular quotes in the slides to connect better with your audience. Always remember that typography plays an imperative role in your online presentation.

[You can also add mock-up designs to make your presentation more persuasive and understandable. There are mock-up generators online that you can use with ease and for free, for instance, pixelied.com, where you can choose the perfect template for your presentation and edit them.]

Use templates

Ready-to-use templates add flexibility in your presentation making the process easier to create and deliver presentations in no time at all. You can leverage professional PowerPoint templates for your business meetings. These templates offer design consistency, branding, ease of formatting and out of the box customization to presenters. The templates can help you create and deliver presentations with a superior design.

Open strong

The audience of today has low attention spans and more distractions. This is more relevant in online meetings where people are not physically present. Starting your online presentation with a bang can do the trick for you. You should open your presentation on strong terms and get hold of your viewers’ attention through statistics, one-liner quotes, visuals etc. Starting your presentation with a visual story can also help you garner attention. The goal is to convey to the viewers that the presentation is worth their time.

No comments on this item Please log in to comment by clicking here

Other items that may interest you

Apopka's Well Painted of Central Florida shares …

Unlock contract success: orange county’s contracting …, halls on 5th beginning construction of apopka's first …, southern deli closing its doors.

Faculty Resources

Powerpoints.

A full set of PowerPoint decks is provided for download below. All decks are tightly aligned to the modules in this course. Since they are openly licensed, you are welcome to retain, reuse, revise, remix, and redistribute as desired.

These PowerPoint files are accessible. If you do revise them, make sure to follow these  guidelines for creating accessible PowerPoints .

Use the following link to download  all PowerPoint decks in a single .zip file (13.8 MB) , or download each individual deck below:

• Module 1: Communicating in Business
• Module 2: Writing in Business
• Module 3: Written Communication
• Module 4: Research
• Module 5: Visual Media
• Module 6: Proposals and Reports
• Module 7: Oral Communication
• Module 8: Developing and Delivering Business Presentations
• Module 9: Communicating through Technology
• Module 10: Social Media
• Module 11: Communicating Different Messages
• Module 12: Collaboration in and across Teams
• Module 13: Social Diversity in the Workplace
• Module 14: Finding a Job
• Module 15: Recruiting and Selecting New Employees
• PowerPoints. Provided by : Lumen Learning. License : CC BY: Attribution
• Projector Screen. Authored by : Denis Shumaylov. Provided by : Noun Project. Located at : https://thenounproject.com/term/projector-screen/1211212/ . License : CC BY: Attribution

Effective Presentation Skills for Business Communication

Professional presentation skills matter, and not just in the obvious way that you stand in front of the class and give your presentation. They matter even more in business communication, where you must be able to get your point across, persuade your audience and move them to action.

Your presentation skills can make or break your success as an entrepreneur, whether it’s getting investors on board or closing a high-stakes contract with another company.

These are the top 10 reasons why presentation skills matter in business communication and why they should be front and centre in any business communications strategy.

Why Presentation Skills Matter in Business Communication

1) you have to be clear.

You may have heard the saying a picture is worth a thousand words. This could not be more accurate than when you are trying to communicate with your audience.

The power of visuals can convey the message you want to share and demonstrate how your product or service solves its problem in seconds.

A presentation should be thought of as a conversation, where you are talking with your audience. You want them to feel engaged and excited about what they see and you want them to know that there is a solution for their need. But if they don't understand what's being communicated, it can be confusing and frustrating for everyone involved.

2) You have to be concise

In business communication, presentation skills are vital. This is because you only have a short window of time to make a lasting impression on your audience.

With this being the case, it is important to ensure that you use your words and body language to convey your message. To do this, you need to be concise with your words as well as ensure that your posture and gestures match up with what you're trying to say.

Doing so will help ensure that the person listening will understand what you're trying to convey and feel confident in making a decision based on it.

3) You have to be credible

This may seem like a no-brainer, but credibility is crucial to everything you do. If you're not credible, your business will never get off the ground.

There are many ways to build credibility, and you can start by being honest with yourself and others about what you don't know.

Honesty earns trust and leads to opportunities for growth. It's also important to avoid blaming others when things go wrong; instead, use it as an opportunity to learn how you can improve.

If possible, provide feedback that doesn't hurt feelings. Lastly, be realistic about where you're at in life and your career so that you stay motivated rather than discouraged.

4) You have to be able to connect with your audience

No matter how good your product or service is, if you can't effectively communicate the value proposition to a potential customer, you're not likely to make a sale. To do this, you'll need to have excellent presentation skills so that people can connect with what you're saying and understand why they should buy from you.

To start with, your message must resonate with your audience. This means understanding their background knowledge on the topic and what interests them so that you can speak to these interests.

You should also be able to draw similarities between your product or service and something of interest to them - such as showing how it benefits both parties involved in a transaction.

5) You have to be able to control the room

Presenting your pitch is an opportunity to show the world what you're made of. It's not just a way to get your ideas across; it's a chance to sell yourself, and show people why they should believe in you.

You have to be able to control the room and make them understand what you're saying. The best way to do that is with strong presentation skills.

That means speaking, succinctly, and without rambling or going off on tangents. You also need to know how to handle objections: What if someone brings up some flaw in your business plan? How will you counter their point?

Know how to answer these questions before you start presenting so you can keep the conversation on track while still addressing their concerns.

6) You have to be able to handle questions

You will always be faced with questions about your business. There is no way to avoid it. You have to be able to handle them so that you can maintain your composure and control of the conversation. If you answer with confidence, you'll come across as confident and professional, which will make the prospect more likely to buy from you.

Another important skill is being able to close a sale: When a prospect comes into contact with your company, they're already interested. But not all prospects are going to buy right away. A good salesperson knows how to close a sale at just the right time so that they can get their commission and leave happy knowing they've sold something.

Presentation skills in general are crucial for any profession: These days, presentation skills matter for any profession--not just public speaking or marketing, or teaching--to attract potential clients or customers to hire you or visit your company or class.

7) You need to know your material

Knowing your material is a big part of having strong  professional presentation skills . This is one of the most important skills to develop as it shows you have confidence and know what you're talking about.

For example, if you're presenting at an event and someone asks a question that you don't know the answer to, this will show. You want to practice answering all questions so that you feel comfortable and confident when speaking about your topic or company.

And it's always best to have some backup facts handy just in case someone throws a curveball at you! You need to be able to effectively communicate with people: For communication to happen, you need good listening skills and verbal communication skills.

It's easy for us humans to get carried away with our thoughts and not listen to what the other person is saying, but successful communication requires active listening - hearing and understanding both verbal language (words) and nonverbal cues (body language).

Sometimes we find ourselves caught up in our own emotions or thoughts and forget about others' feelings too. To communicate successfully, try asking open-ended questions that invite conversation like what do you think instead of closed-ended ones like do you agree?

8) You need to be passionate about your topic

Whether you're presenting to a small group or a large crowd, your ability to capture and maintain the audience's attention is crucial. Communicating effectively is all about getting your message across.

The way you deliver that message, with enthusiasm and the appropriate tone of voice, will have a direct impact on how well people can understand what you have to say. You want them to walk away from your presentation feeling empowered and excited about what they've learned – not confused or bored.

And when it comes down to it, isn't that really what any good speaker wants? A big part of being an effective presenter is understanding the needs of your audience.

How much background knowledge do they have on the subject at hand? What are their questions and concerns? Do they need to know more about a certain topic before diving into your main idea?

That requires deep research before going into an important meeting or speech - as does tailoring content specifically for an audience, whether it's adapting some existing material to fit their needs better or coming up with new examples that speak directly to their challenges.

9) You need to be prepared for the worst

You never know what will happen during a presentation, so it's best to be prepared for anything. You may need to speak on your feet and inform the audience of something that just happened, or you may need to step back from the podium and take an important phone call.

Whatever the scenario, you'll want to be able to handle it as smoothly as possible. That's where presentation skills come into play.

They're essential for anyone who needs to get their message across in a public setting - whether that means delivering an oral report or giving a speech at a conference.

10) Practice, practice, practice!

Practice, practice, practice! In the words of the famous American football coach Vince Lombardi, Practice doesn't make perfect. Only perfect practice makes perfect. Practice your  presentation skills with a friend or in front of a mirror to get feedback and see what parts need more work.

You'll also want to rehearse your slides and make sure they work on your computer before you present them to an audience. Avoid reading from the slides, as this can lead to a lack of eye contact with your audience.

Effective Presentation Skills Every Business Person Needs to Know

Do you have an upcoming presentation at work? Whether it’s in front of your boss or customers, giving a great speech can be nerve-wracking, but it doesn’t have to be. By being prepared, taking control of your fears, and engaging with your audience, you can give yourself the best possible chance of nailing that presentation! Here are 10 skills that will help you do just that.

1) The ability to capture and hold the attention

The ability to capture and hold attention is essential for any presentation. This can be done through the effective use of PowerPoint slides, voice inflection, and eye contact.

Slides should be designed with a clear message in mind and they should be kept simple so that the audience doesn't get bored or confused. Voice inflection is important because it allows the speaker to emphasize certain words or sentences which helps keep the audience engaged.

Eye contact is key because it allows the speaker to make a connection with those watching and makes them feel like they are being heard.

Effective communication skills are needed for this type of interaction because there need to be good listening skills as well as the ability to understand how another person is feeling based on their tone, body language, and facial expression. Good communication also means being able to say no without offending someone if necessary.

2) Strong eye contact

Strong eye contact is one of the most important things you can do in a presentation. Making eye contact with your audience will make them feel like they are being listened to and respected. It will also help keep their attention on what you're saying.

One way to maintain strong eye contact is by looking at the person who asked the question first and then glancing around the room before answering so that others can see that you're acknowledging their presence.

3) A clear, strong voice

To have a strong, clear voice, it is important to use proper breathing techniques and speak from the diaphragm.

This will allow you to speak loudly without straining your voice. To practice speaking with a strong voice, try this exercise: Stand up and place both hands on your stomach. Now exhale all of the air in your lungs (don't force the air out).

As you inhale, push your stomach out against your hands as though you are inflating a balloon. Keep pushing until you feel that your lungs are full of air and not empty. When you are ready, start speaking in an assertive tone.

If this exercise doesn't seem like it is working for you, try reading aloud from a book or magazine for about five minutes.

4) Enthusiasm

Many skills are important for business success. Knowledge of the industry, excellent negotiation skills, and knowing how to navigate a tricky situation can all come in handy. However, there is one skill that trumps them all:  effective presentation skills .

There is nothing more important than being able to communicate clearly and effectively with others. You need to be able to speak with confidence and sound like you know what you are talking about even if you don't have a clue what's going on!

What should I do? I'm so nervous! What's my audience going to think about me? These are just a few of the thoughts that run through one's mind during the lead-up to a presentation.

It's understandable and important that people should be nervous when it comes time for them to present, but it can be detrimental if they let those nerves get the best of them. For this reason, here are some tips on how you can help your business presentation go off without a hitch.

Practice  oral presentations   in business communication in front of friends or family before presenting. Make sure you have all your materials and notes in order beforehand so you don't have any distractions while presenting.

6) Confidence

One of the most important aspects of  presentation skills in business communication is being confident. It's not enough that you have a well-thought-out idea and are prepared to back it up with facts and figures, if you don't believe in your presentation, then why should anyone else?

To make a great first impression, stand up straight with your shoulders squared. Smile when you make eye contact with people, even if it feels fake at first. When speaking, don't mumble or rush your words. Speak clearly and slowly so that people can follow along easily.

Poise is the most important aspect of a presentation. It's what keeps the speaker calm, confident, and in control. Here are a few tips for maintaining poise:

• Stand up straight with your shoulders back, looking at the audience instead of your notes. This will make you feel more confident and poised. 
• Try not to shift around too much and keep your hands at your sides or on the podium unless they're gesturing while you talk. 
• Use an even tone of voice that is neither too loud nor too soft. -Don't move around excessively and avoid distracting movements like fidgeting or chewing gum. Practice making eye contact with the audience, but don't stare them down since this can make people uncomfortable or nervous.

8) The ability to handle questions with ease

No matter how well you have prepared, there is always a chance that someone will ask a question you haven't anticipated. This is where your presentation skills come in handy.

Be sure to always have an answer and be able to present it confidently. You don't want your audience wondering if you know what you're talking about. Furthermore, if someone asks a question that is outside the scope of your topic, redirect them back with a solid response.

9) Preparation

Before you can even begin the presentation, your preparation will determine the quality of your message and how it resonates with your audience. To ensure that you are ready for any situation, we recommend:

• Doing some research about the company or organization to which you are presenting. Understanding their core values and what they do makes a big difference in how you deliver your message. 
• Practicing in front of a mirror or with friends and family until you are comfortable enough with what you want to say and how you want to say it. 
• Dressing appropriately for the occasion by wearing clothes that won't distract from what you're saying but also fit into the culture of where the event is being held.

10) Naturalness

It's important to be natural when you present. Practice your presentation in front of friends and family members and get their feedback on how you're coming across.

When delivering a presentation, make sure that you are making eye contact with the audience, not looking down at your laptop screen or phone screen, standing up straight, and projecting your voice so that the audience can hear what you are saying.

There is nothing worse than a presenter who walks around the stage or fidgets in place during their presentation because it distracts from the message that they are trying to convey.

It is also important to have good posture when presenting as it will help make you look confident and authoritative. If you find yourself feeling nervous before a presentation, try practicing some deep breathing exercises before going on stage.

As a business person, you know how important is  professional presentation skills to your employees, customers, and other stakeholders.

Of course,  professional presentation skills can also be useful in everyday life, whether you’re selling yourself on the job market or asking your partner to babysit the kids for one more night so you can go out with friends.

Our School of Meaningful Experiences (SoME) creates and delivers transformative communication programs designed to meet the workplace challenges of the post-pandemic 21st century. Effective communication is an essential skill for today's modern professionals and leaders. With it, you can confidently manage conflict, collaborate with others and successfully develop yourself.

We offer both onsite and online training programs based on the needs of your organization; from one-day workshops to three-month diploma programs. Our instructors are highly experienced professionals with extensive backgrounds in different industries such as law enforcement or even diplomacy! They will teach you how to handle difficult conversations in a way that is respectful but also gets results. Whether it's dealing with an argument with a spouse or having difficult conversations at work—we have something for everyone!

What are effective presentation skills?

Effective presentation skills are what every businessperson needs to know. They are a crucial aspect of the business world, and without them, someone may not be able to succeed or thrive in their field. While there is no one right way to give an effective presentation, there are some basics that can help make it as successful as possible.

Why is presentation skill important in business communication?

If you are a business person, you must have strong presentation skills. A presentation is a way for you to tell your story, and it's an opportunity for you to establish credibility with the people in the room. You want them to feel engaged and entertained, but most of all, you want them to feel like they can trust what you say.

What is a presentation in business communication?

A presentation is a short speech delivered in front of an audience. Depending on the type of presentation, the audience may be composed of your coworkers or clients, or a mixture of both. Effective presentations are well-organized and planned with an objective in mind.

Recent Blogs

What is Social Learning Theory? How to Adopt It in The Workplace

Explore the transformative power of social learning theory in the OB. If you're curious about what social learning theory is and how it can revolutionize your workplace,...

Why Are Employees Your Greatest Asset and How to Mentor Them

In the dynamic landscape of modern businesses, employees are the most valuable asset of any organisation. Their skills, knowledge, creativity, and dedication fuel an organisation's...

Dealing with difficult employees: An employer's guide

In any workplace, you're likely to encounter a variety of personalities and work styles. While most employees are cooperative and contribute positively to the team, there may be in...

How to stop being self-conscious: Strategies to feel more confident

In a world where self-confidence reigns supreme, it's all too easy to feel self-conscious. But what does it really mean to be self-conscious?And why does it have such a profound im...

How to prepare your team to handle negotiations?

In the dynamic business world, the ability to negotiate effectively and deliver persuasive pitches can be the key differentiator between triumph and failure. Whether you're seeking...

Effective Communication skills can improve your self-confidence and boost career growth

In today's fast-paced and competitive professional world, self-confidence is a valuable asset that can significantly impact your career growth and success. Whether you're seeking a...

Difference between KRA and KPI

In the realm of performance management and goal setting, the terms KRA (Key Result Area) and KPI (Key Performance Indicator) are frequently used, but they serve distinct purposes i...

What is the difference between a boss and a leader?

In the world of management and leadership, the terms "boss" and "leader" are often used interchangeably. However, they represent distinct approaches to managing and inspiring a tea...

How to interview for a job when you have no work experience?

Landing your first job can be both exciting and nerve-wracking, especially when you lack work experience. However, with the right approach and preparation, you can ace your job int...

9 steps for improving collaboration between teams

In today's rapidly evolving workplace, effective team collaboration is more critical than ever. Whether you're in a traditional office, a remote team, or a hybrid work environment,...

How being intentional can advance your career?

In a world filled with constant distractions and fast-paced living, the concept of being intentional stands out as a beacon of purpose and direction. But what does it mean to...

How to improve your problem solving skills?

Problem solving is a critical skill that permeates various aspects of life, from personal challenges to professional endeavors. The ability to tackle issues, make decisions, and fi...

Complete Guide to Debating: Improve your Debating Skills

In the world of communication and persuasion, mastering the art of debate is a skill that can truly set you apart. Whether you're a student, a professional, or simply someone who w...

Experimentation brings innovation: An experimental workplace

Experimentation is the lifeblood of innovation, breathing new life into stagnant routines and sparking transformative ideas. Organisations that embrace a culture of experimentation...

How to Build a Healthy Workplace Environment?

In today's highly competitive work landscape, the importance of cultivating a healthy workplace environment cannot be overstated. A positive work environment not only contributes t...

How Would You Define Success?

Success, a word that carries different meanings for different individuals, is a universal aspiration.The concept of what is success in life has captivated minds for centuries, fuel...

Why is Networking Important

The importance of networking has never been more evident. Whether you're a seasoned professional or just starting out, building and nurturing a strong professional network can be t...

Guide to Choosing a Successful Speech Topic

Effective communication skills have become more crucial in today's rapidly changing world. Whether you're a student, a professional, or someone simply looking to enhance your publi...

The Importance of Storytelling in Business, with Examples

In the dynamic world of business, where information is abundant, and attention spans are fleeting, storytelling has emerged as a powerful tool that captivates audiences and leaves...

10 Best Practices for Giving a Remote Presentation

After COVID, with more companies embracing the WFH hybrid model of working, virtual presentations have become a fundamental part of professional communication. Whether you're an ex...

Your success. Powered by the Six Cs.

Knowledge centre.

Copyright © School Of Meaningful Experiences private limited, Privacy Policy, Cookie Policy and Terms of Use | Sitemap

Chat with us now

Your account has been created.

Join our team

Interact with our admission team, download brochure.

OTP has been sent, Please check your E-mail

Resend OTP in:

Verify Your Details

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

Chapter 10: Developing Business Presentations

It usually takes me more than three weeks to prepare a good impromptu speech.     –Mark Twain

Being in the right does not depend on having a loud voice.     –Chinese Proverb

Getting Started

Introductory exercises.

1. Complete the following self-inventory by brainstorming as many items as you can for each category. Think about anything you know, find interesting, or are involved in which relates to the topics below. Have you traveled to a different city, state, or country? Do you have any projects in other classes you find interesting? List them in the questions below.

• What do you read?
• What do you play or do for fun?
• What do you watch (visual media)?
• Where do you live or have you lived?
• What places have you visited (travel)?
• Whom do you know?
• What’s important to you?
• If you could change one thing in the world, what would it be?

Choose your three favorite categories from the list above and circle them. Then ask a friend what they would be most interested in hearing about. Ask more than one friend, and keep score of which item attracts the most attention. Make sure you keep track of who likes which category.

Introductory Exercises (cont.)

2. What do you know about the world?

• What is the most populous country on the planet?
• The United States is home to more foreign-born residents than any other country. Which country has the next-highest number of foreign-born residents (Bremner, J., et. al., 2009)?
• As of 2008, what percentage of the world’s population lived in an urban setting?
• The world’s population was about 6.5 billion in early 2009. In what year is this figure expected to double to 13 billion (Rosenberg, M., 2009)?

Answers: 1. c, 2. a, 3. c, 4. c.

Mark Twain makes a valid point that presentations require preparation. If you have the luxury of time to prepare, take full advantage of it. Speeches don’t always happen when or how we envision them. Preparation becomes especially paramount when the element of unknown is present, forcing us to improvise. One mistake or misquote can and will be quickly rebroadcast, creating lasting damage. Take full advantage of the time to prepare for what you can anticipate, but also consider the element of surprise. In this chapter we discuss the planning and preparation necessary to prepare an effective presentation. You will be judged on how well you present yourself, so take the time when available to prepare.

Now that you are concerned with getting started and preparing a speech for work or class, let’s consider the first step. It may be that you are part of a team developing a sales presentation, preparing to meet with a specific client in a one-on-one meeting, or even setting up a teleconference. Your first response may be that a meeting is not a speech, but your part of the conversation has a lot in common with a formal presentation. You need to prepare, you need to organize your message, and you need to consider audience’s expectations, their familiarity with the topic, and even individual word choices that may improve your effectiveness. Regardless whether your presentation is to one individual (interpersonal) or many (group), it has as its foundation the act of communication. Communication itself is a dynamic and complex process, and the degree to which you can prepare and present effectively across a range of settings will enhance your success as a business communicator.

If you have been assigned a topic by the teacher or your supervisor, you may be able to go straight to the section on narrowing your topic. If not, then the first part of this chapter will help you. This chapter will help you step by step in preparing for your speech or oral presentation. By the time you have finished this chapter, you will have chosen a topic for your speech, narrowed the topic, and analyzed the appropriateness of the topic for yourself as well as the audience. From this basis, you will have formulated a general purpose statement and specific thesis statement to further define the topic of your speech. Building on the general and specific purpose statements you formulate, you will create an outline for your oral presentation.

Through this chapter, you will become more knowledgeable about the process of creating a speech and gain confidence in your organizational abilities. Preparation and organization are two main areas that, when well developed prior to an oral presentation, significantly contribute to reducing your level of speech anxiety. If you are well prepared, you will be more relaxed when it is time to give your speech. Effective business communicators have excellent communication skills that can be learned through experience and practice. In this chapter we will work together to develop your skills in preparing clear and concise messages to reach your target audience.

Bremner, J., Haub, C., Lee, M., Mather, M., & Zuehlke, E. (2009, September). World population highlights: Key findings from PRB’s 2009 world population data sheet. Population Bulletin, 64 (3). Retrieved from http://www.prb.org/pdf09/64.3highlights.pdf .

Rosenberg, M. (2009, October 15). Population growth rates and doubling time. About.com Guide . Retrieved from http://geography.about.com/od/populationgeography/a/populationgrow.htm .

Business Communication for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

• Content Types

Presentations Keep your audience engaged.

Documents Formalize your branding.

Videos Add movement to your brand.

Infographics Share information visually.

Whiteboards Brainstorming, plan, and design.

Charts and Graphs Bring life to your data.

Social Media Graphics Create scroll-stopping content.

Forms & Surveys new Visual forms that convert.

Mockups Create high-quality mockups in seconds.

Printables Create content for printing.

• Features & Assets

AI Designer

Interactivity

AI Image Generator

Integrations

Data Widgets

Collaborations

Social Scheduler

Branded Templates

Presenter Studio

Free Educational Resources See All

Visme Video Tutorials Watch videos on how to use Visme.

Ebooks Read in-depth knowledge for your industry.

Graphic Design Videos Learn design principles & best practices.

Live Webinars Interact with the experts live.

Free Online Courses Get certified with free online courses.

Our Blog See All

• Presentations

Video & Animations

Digital Marketing

Infographics

Design for Business

Data Visualization

Design Inspiration

For Work All Teams

Agencies & Consulting Manage multiple brands.

Education Use Visme in the classroom.

Nonprofit Bring life to your cause.

Enterprises Create visual content at scale.

• Perfect For These Roles

Marketers Creative content that shines.

Human Resources Improve internal communication.

Sales Teams Close more deals with your content.

Training Development Create interactive training content.

Templates See All

Presentations 1000+ layouts and themes.

Chart & Maps Get data visualization ideas.

Social Media Graphics Browse templates for every platform.

Infographics Find the right format for your information.

Documents Templates for every business document.

Videos & GIFs Find the perfect preanimated template.

Branded Templates Get a bundle of templates that match your brand.

Forms & Surveys new Forms for engagement and conversions.

• Other Templates

Website Graphics

Survey Results

Case Studies See All

How the Florida Panthers Maximize Their Workflow & Win New Clients Using Visme

Converting More Leads from Existing Traffic with Visme’s Interactive Form Builder

How the Denver Broncos Use Visme to Visualize Data, Execute Strategies & Wow Partners

How a Consultancy Uses Visme to Create Engaging Client-Facing Content

Created with Visme See All

Infographics / Data Viz

Document / EBooks

Forms / Surveys

• Request a Demo
• Sign Up Free

• Free Educational Resources

Online Presentation Maker for Engaging Presentations

Create Your Presentation It’s free and easy to use.

• Online presentation maker with 900+ slide layouts.
• Millions of images, icons and graphics to choose from.
• Dozens of chart types to visualize data and numbers.

Chosen by brands large and small

Our presentation maker is used by over 27,500,000 marketers, communicators, executives and educators from over 133 countries that include:

EASY TO EDIT

Presentation Templates

Avoid the trouble of having to search for just the right template or create your own slide design from scratch by tapping into our library of more than 900 slide design layouts for practically every content need, from diagrams, charts and maps to image collages and quote slides.

Create your presentation View more templates

Features of the Presentation Maker

Beautiful presentation themes.

Choose from one of our presentation themes with hundreds of available slide layouts for you to pick from and build a beautiful presentation. Find slide layouts to fit any type of information you need to communicate within your presentation and customize them to perfectly fit your brand or topic.

Create Your Presentation

Build your presentation

With fully customizable slides, text blocks, data visualization tools, photos and icons to help tell your story, you can easily build creative and cool presentations as quickly as you need. Build the perfect slides with Visme’s easy-to-use presentation editor.

Customize every aspect of your presentation with your own images and text

Choose from over a million images, thousands of icons, dozens of charts and data widgets to visualize information in an engaging way. Apply a color scheme to all your slides with one click. Add animation effects, transitions, interactivity, pop-ups, rollovers and third-party content such as live websites and social media feeds.

Record yourself presenting

Once you’ve created your presentation, do more than only share or download it. With Visme’s Presenter Studio, you can record your presentation and share it with your audience.

• Record your screen, audio, and video, or switch off your camera for an audio-only presentation.
• Present asynchronously on your own time, at your own pace. Let your colleagues watch it at their convenience.

More Great Features of the Presentation Maker

Share your presentation.

Visme makes it easy to create and share presentations online. Our presentation software allows you to present online by generating a link to access your presentation, share privately by sending a password protected link to friends and colleagues, or even turn your presentation into a lead generation tool by requiring email sign-in before viewing.

LEARN ABOUT PRESENTATIONS

What is a Presentation ?

A presentation is a sequence of slides that tell a story or teach an audience about a topic. These are often used in business as ways of demonstrating something and in the classroom as teaching aids. While PowerPoint long dominated the presentation industry, Visme’s free online presentation maker allows you to create even more beautiful and engaging content.

With Visme's engaging presentation maker, you can start with a template, dive into one of our themes with various slide ideas, or mix and match slides from different templates to create your own masterpiece.

Use the presentation maker to take the trouble out of presentation design.

Creating a slide deck for an important presentation can take several hours, if not days. Our free presentation maker provides a searchable slide library with 900+ layouts that you can fully customize. With so many options, you can easily find the exact slides that you need instead of searching for the right template or building a slide design from scratch.

EVERYTHING YOU NEED + MORE

More Than a Presentation Maker

Visme’s online presentation tools allow you to create an interactive online presentation that will blow your audience away. Add interactive elements, animate your slides and create a presentation that will have your viewers talking for days to come.

MAKE IT ENGAGING

Create interactive presentations with popup and rollover effects that allow your viewer to interact with your design to learn more information.

VISUALIZE YOUR DATA

Charts & Graphs

Share data, statistics, simple numbers and more in your presentation slides with Visme’s easy-to-use charts, graphs and other data widgets.

BEAUTIFY YOUR CONTENT

Stock Photos & Graphics

Choose from over a million stock photos, icons, illustrations, characters, lines, shapes and more to create an engaging presentation design.

HOW IT WORKS

Make Presentations in 5 Steps

Whether you’re creating a presentation to pitch your business, to inform your industry or to update your team or supervisors, you want your slideshow to be equal parts beautiful and informative. Visme makes it easy with our powerful presentation maker.

Mix and match template styles and slide ideas, customize with your own ideas, insert design elements from our asset library, present online with presenter notes and more.

• Sign up for free or log into your Visme account and create a new project.
• Choose one of our beautiful themes under the Presentations content category or select a pre-designed presentation template.
• Add new slides from our theme library to help guide your presentation design.
• Customize text boxes, fonts, colors, photos, icons, charts, data visualization tools and so much more within your slides.
• Quickly and easily share or present your slideshow by clicking Share in the top navigation bar and viewing our share options.

How to Use the Presentation Maker

Before creating your slide deck, make sure to create an outline with all the major points that you need to include within your presentation.

Start creating your slides. You can easily use our free presentation slides and templates to help you create a well-designed and informative presentation.

Easily replace any image with millions of free images within our editor, as well as diagrams, charts, icons, illustrations and maps.

Insert your own text by clicking on any text box and typing in your own information (or you can simply copy and paste it from your outline).

Our free presentation maker online also comes with built-in animation effects. Add transitions, audio, pop-ups, rollovers and interactive buttons to wow your audience.

Use the Presenter View to rehearse your delivery. Use the timer to make sure you don’t go over the allotted time. You can easily add presenter notes that only you will see while you present.

Generate a public or private URL to share with anyone or embed your slide deck on your website or blog by clicking the Share button in the Visme editor.

Download as an editable PowerPoint or in HTML5 to keep all of your animations and interactivity intact for offline presenting.

Questions About the Presentation Maker

How can i create an account with visme, how much does it cost to create a presentation with the presentation maker app, can i create animated projects, is it possible to make interactive projects with the presentation maker, how do i present my slide deck, how can i create a slide deck in a few minutes.

Your presentations deserve to be beautiful and so does the rest of your content

Sign up. It’s free!

Presentory for Windows

Presentory for mac, presentory online.

Rebrand your approach to conveying ideas.

Differentiate your classroom and engage everyone with the power of AI.

Knowledge Sharing

Create inspiring, fun, and meaningful hybrid learning experiences

Create with AI

• AI Tools Tips

Presentation Ideas

• Presentation Topics
• Presentation Elements
• Presentation Software
• PowerPoint Tips

Presentation Templates

• Template Sites
• Template Themes
• Design Ideas

Use Presentory Better

• Creator Hub

More Details

• Basic Knowledge
• Creative Skills
• Inspirational Ideas

Find More Answers

• LOG IN SIGN UP FOR FREE

• A Beginner's Guide to Giving an Oral Presentation

• How to Use Keynote Remote to Control Presentation from iPhone, iPad, or Apple Watch
• 10 Best Sites for Keynote Presentation Templates
• Detailed Explanation of Presentation Tips and Speaking Techniques
• A Comprehensive Guide to Convert PPT to Video with Sound
• Effective Communication and PPT Presentation Skills for HR Managers
• Proven Tips For Better Presentation Writing
• Where Should You Take Your Public Speaking Skills Classes [2024]
• Delivering a Good Interview Presentation With Confidence
• Transforming Leaders Through Executive Presentation Skills
• How To Face the Fear of Public Speaking Classes
• Full Guide To Captivate Your Audience With Good Presentation Qualities
• Techniques for Delivering Good Oral Presentations
• 10 Useful PowerPoint Animation Tips in 2023
• Learn and Explore 5 Best Comparison Slides Templates
• A Comprehensive Guide to Creating Mind Maps in PowerPoint
• A Complete Guide to SWOT Analysis PPT For Proper Professional Growth
• Get The Finest Idea of Designing Perfect Roadmap Templates in No Time!
• How to Create Venn Diagram in PowerPoint, Google Docs, and Google Slides
• Elaborating The Unique Ways of How to Create a Timeline in PowerPoint
• Compelling Presentations: The Essential 5 PPT Elements for Engagement
• Unveiling the Key Elements of a Dynamic and Impactful Presentation
• Mastering Presentation Excellence With Efficient Elements: A How-To Guide
• Everything You Need to Know About the Table of Contents of PowerPoint
• How to Create PowerPoint Presentations with ChatGPT [2023 Update]
• How is AI Revolutionizing Presentations? (Tips & Tool)
• Top 14 AI Presentation Makers in August 2023 [Free & Paid]
• How To Add Animations and Transitions In Google Slides
• How to Use Slides Changing Remote to Control Presentation from Mobile Devices
• Over 100 Inspiring Google Slides Themes and Ideas for Every Occasion
• What is Google Slides? A Comprehensive Guide to Practical Usage
• How to easily import themes into Google Slides
• 10 free and aesthetic Google Slides templates sites
• How to Convert Google Slides to Video? [5 Methods]
• A Comprehensive Guide to Adding Video to Google Slides [Easy Navigation]
• How to Add Slide Transitions in PowerPoint?
• How to Use PowerPoint Morph Transition in 2023
• How to Control Your PowerPoint by Using an Apple Watch?
• How to Enhance Your PowerPoint Presentations with 3D Models
• An In-Depth Guide to Using PowerPoint
• Mastering Slide Transitions in Flutter: A Comprehensive Guide
• Tutorial | How to user Slide Master in PowerPoint
• How to Record Your Screen in PowerPoint? [3 Ways]
• How to Convert PowerPoint to Video Conversion on Windows and macOS?
• How to Add Video to PowerPoint from YouTube and Local Path
• 8 Ways to Solve “PPT Cannot Play Media”
• Top Guide to Play Video Automatically in PowerPoint

Giving an oral presentation is a common part of any business, whether you’re talking to colleagues, clients, or partners. It’s your chance to persuade, inform, or update them. But rushing in unprepared can lead to less-than-stellar results. So, the key to achieving your objective, whatever it may be, depends on one thing: preparation.

This guide is here to help you dedicate the necessary time to make and rehearse your presentation. With the right approach, you’ll deliver an effective oral presentation PPT that leaves a lasting impression. Now, get ready to transform your next meeting into a confident and persuasive experience.

In this article

Part i: what is oral presentation in business communication, informative presentations, instructive presentations, persuasive presentations, sales deck presentations, product marketing presentations, training and development presentations, data-driven presentations, progress report presentations, pitch deck presentations, demonstrations, blackout unnecessary slides, speak slower to avoid filler words, use ai presentation generator, complement texts with visuals, engage your audience.

An oral presentation is a form of verbal communication delivered to an audience. It is a way to share information, persuade them of an idea, or keep them updated. Visual aids like slides, handouts, or demonstrations often support a speaking presentation.

Oral presentations in business communication have several purposes. These include explaining new projects, pitching client ideas, or delivering team updates. Depending on what works, you can do it solo or with a team and keep it short or long.

However, an effective oral presentation doesn’t just happen on its own.

When making oral presentations, ensure they are well-organized, informative, and engaging. They follow a clear structure, with an introduction, body, and conclusion. You should also be confident, enthusiastic, and able to connect with the audience on a personal level.

Now that we’ve laid the groundwork for business oral presentations, let’s dive into the different types you’ll come across. The next part will uncover a variety of business presentations, each with its own goal.

Part II: 10 Different Types of Presentations in Business

Not all speaking presentations are the same. Different business situations call for different styles. Before you think of what you’ll say, figure out which presentation type works best for your audience. Here are the common types of business presentations you can give:

Informative presentations aim to equip attendees with knowledge of a chosen theme. Imagine presenting industry trends to your team or explaining a new company policy. These business presentations focus on clear communication and factual accuracy.

The instructive presentation aims to equip the audience with skills or knowledge they can apply practically. Think of a training session on using a new software program or a workshop on effective negotiation. This business presentation focus shifts to step-by-step guidance and practical exercises.

In a persuasive oral presentation, the goal is to win people over to your viewpoint. Be it convincing investors or pitching a new marketing plan, the deal is to build a solid case. You want compelling arguments, strong data, and a clear call to action.

Designed for sealing the deal, using a sales deck for your oral presentation highlights the value of a product or service. It emphasizes features, benefits, and why it’s better, all while tackling possible concerns. Salespeople often pull these out in client meetings or when pitching to investors.

A product marketing presentation focuses on creating awareness and excitement about a product. It targets a broader audience, not just potential customers, and aims to generate interest and brand recognition. Think of product launches, industry conferences, or social media marketing campaigns.

Training presentations are crucial for giving employees the skills they need. Whether it’s welcoming new hires or boosting leadership skills, the format changes based on the context. Usually, there’s a mix of instruction, practice, and chances to ask questions. You can use this for your oral presentation to ensure everyone’s up to speed in a way that works.

In data-driven presentations, facts and stats take the spotlight. You can add visuals for research, market trends, or data-backed solutions when making oral presentations. The trick is turning complex info into a clear, punchy story with eye-catching charts.

A progress report presentation updates a project, initiative, or campaign. They often involve data and metrics to show progress toward goals and objectives. These business presentations are crucial for maintaining transparency and building trust among stakeholders.

The pitch deck presentation hustles to get funding for a fresh business idea. Picture quick pitches, like selling your vision to venture capitalists. They zoom in on the problem you’re solving, what makes you stand out, and the promise of success. It’s all about packing a punch quickly to make your oral presentation stick.

These oral presentations go beyond words – they show it in action. Whether it’s software, new gear, or tricky procedures, the focus is on demonstrating. It’s a powerful way for the audience to see exactly how things work and throw in questions for a clearer picture.

Knowing the types of business presentations available is crucial. The next section will empower you to deliver effective oral presentations, regardless of your chosen format.

Part III: Techniques for Giving an Effective Oral Presentation

So, you’ve crafted an amazing presentation deck that captures your vision. Or you are starting with an idea for the oral presentation. Now comes the real challenge: delivering it in a way that grabs attention and keeps everyone hooked. Let’s explore some oral presentation techniques to make it a captivating experience.

Imagine a screen packed with text. Boring. No one wants to read a novel on a slide. Instead, blackout slides that reiterate points you’ll cover verbally. Focus on primary points and leave the details for handouts.

Speaking and presenting too fast can sound rushed and nervous. Slow down your pace and articulate clearly. It allows the audience to absorb your message and creates a sense of confidence. Plus, it helps you avoid filler words like “um” and “uh” that can distract from your message.

We all know you’re passionate about your business idea. However, securing investment requires captivating investors and presenting a vision that resonates deeply. Making a compelling pitch deck traditionally meant long hours of wrestling with design software and agonizing over content.

But what if you could lessen the time to create an oral presentation PPT to a few minutes?

Tools like AI presentation generators can help with structure and flow and even suggest visuals. Wondershare Presentory is one of the best in the market that can help automatically create a starting point for your slides. It makes an initial outline for your review. Then, Presentory generates stunning presentations with text, formatting, and imagery in PPT format. All these are based on a keyword or your topic.

Presentory is valuable for busy professionals and people who need to save time without compromising quality. But it doesn’t stop boosting your work efficiency here. This tool also empowers you to customize the design and content of the AI-generated oral presentation PPT. Furthermore, Presentory offers several additional benefits:

• Online and desktop access: Work on the go. This app lets you access your presentations online or offline, allowing you to work from anywhere.
• Personalized design: Make it your own. This app gives you the tools to customize your slides with layouts and templates that feel fresh and engaging.
• Content optimization: Presentory not only generates content. It also provides suggestions for improvement, ensuring professionalism and persuasiveness.
• Ease of use: No design skills? No problem. This app is user-friendly, and anyone can create professional-looking presentations in no time.
• Integration of resources: Level up your PPT slides. The built-in AI helps you find high-quality images and graphics to make your presentation pop.
• One-click streaming: Reach your audience across platforms. Presentory allows you to stream your oral presentation on Teams, YouTube Live, Facebook Live, Google Meet, and more platforms.
• Enhanced visuals: Import pictures and videos or add animations for a more dynamic presentation.
• Recording: Get your presentation ready for the big day. Use the teleprompter to record yourself practicing and feeling confident.

How To Make an Effective Oral Presentation PPT Using AI?

Presentory empowers you to focus on the speaking and presentation aspects while the AI takes care of the rest. Follow these steps below to create an effective oral presentation PPT for free online:

Step 1: Open the Wondershare Presentory app dashboard in your web browser. Sign in with your Google Account or create a new one.

Step 2: Click Create Presentation AI from the Home page to start.

Step 3: Select Begin with a topic to use AI and generate an outline.

Step 4: Enter your topic in the text box, then click Continue to let AI create the content outline. You can also select from one of the suggested keywords to explore first.

Step 5: Review the AI-generated outline and click Continue if satisfied.

Step 6: Select a template you want to use for the presentation, then click Generating to apply.

Step 7: Tailor your presentation. Edit text, switch slides, add images, and experiment with different layouts and themes to personalize your presentation.

Step 8: Click Share from the upper navigation pane, choose the file format from the pop-up window, then click Export presentation to save the PPT.

Images, infographics, and videos are powerful tools to engage your audience and reinforce your message during oral presentations. But don’t just throw random visuals in there. They should complement your words, not replace them. Choose visuals that are clear, relevant, and support your points.

Giving oral presentations shouldn’t be one-sided lectures. Get your audience involved. Ask questions, encourage participation, and invite discussion. Maybe even throw in a poll or a quick activity to keep them on their toes. Remember, your goal is to present information, connect with your audience, and make them care about your message.

You’ve got the ideas, the passion, the drive. But when it comes to giving an oral presentation , the pressure’s on. Traditional presentation tools can be time-consuming. Relying solely on “best practices” might leave you blending into the background. You need an edge, a way to grab attention and captivate your audience from the get-go.

However, making a compelling oral presentation PPT often takes time and expertise. That’s why you need to incorporate AI tools into your workflow. Try Wondershare Presentory - it is your partner in business communication success. Start creating presentations that win today.

You May Also Like

Related articles.

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How to Look and Sound Confident During a Presentation

• Carmine Gallo

Your audience will make up their minds about you in seconds.

How you look and sound during a speech or presentation are going to make a big impression on your audience. Within seconds, listeners will decide whether you are trustworthy, and they will do it based on your body language and vocal attributes. The good news is that there is plenty of hard evidence that explains how you can give the appearance of confidence and competence — even if you’re nervous or timid on the inside. To look confident, make eye contact, keep an open posture, and use gestures to emphasize your message. To sound confident, eliminate filler words, take time to pause before important messages, and vary your pace.

You’ve crafted the message and created the slides for your next presentation. Now it’s time to wow the audience. How you look and sound are going to make a big impression — and your audience will form opinions quickly .

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

Partner Center

Alison's New App is now available on iOS and Android! Download Now

Do you represent a business or organization that would like to train and upskill their employees?

If yes, check out Alison’s Free LMS here!

header.all_certificate_courses

Personal development, sales & marketing, engineering & construction, teaching & academics.

Become an Alison Affiliate in one click, and start earning money by sharing any page on the Alison website.

• Change Language

PowerPoint for Business Communication

This free online course includes:.

• Hours of Learning
• CPD Accreditation
• Final Assessment

Rate This Course & Get Better Recommendations!

Thanks for your review, in this free course, you will learn how to.

Have you given a PowerPoint presentation before? Or have you given a presentation using PowerPoint before? Wait, is there any difference here or is it just a play on words? Many people use variants of these statements in conversations all the time without giving it much thought. This presentation course will start by clarifying this confusion before proceeding to teach you what to do to ensure a perfect start to any PowerPoint presentation. You will learn how to motivate your audience to do what you want them to do and how to determine if the use of PowerPoint is necessary for the given situation or an alternative like a simple word processor is sufficient. After you confirm that PowerPoint is appropriate for the occasion, you will learn simple techniques for every PowerPoint slide such as ‘Double Your PowerPoint', 'Double Your PowerPoint Pleasure’ and 'The Ultimate 2-Part Test' that you can put to use to ensure your presentations are properly structured and delivered and that your audience derives the optimum value intended.

What kind of PowerPoint presentations have you attended in the past and how did they turn out? Would you rate them as bad, fair, good or excellent? In this course, you will be taught the riskiest thing you could ever do when delivering a PowerPoint presentation. The course content also explores how to prepare and conduct yourself mentally, emotionally and physically to deliver memorable presentations to your audience. In addition to this, you will be taught what should be included on your slides, how to use a graph in PowerPoint and the volume of text that is advisable for each slide. You will also learn about appropriate sequencing for your presentation, how to get your audience focused on one thing at a time, 'advancing slides the advanced way’ and why you should always have a good remote control handy. Additionally, you will be taught why complexity is your enemy, the importance of rehearsals and the place of laser pointers. Other things you will learn include the perfect length of time for PowerPoint presentations, the secret weapon for winning presentations all the time and how to get third-party feedback whether it is from a colleague or a member of the audience.

We often get to the venue of our presentations and discover that one or even multiple variables like bulbs, power chords, data cables, projectors and screens are either faulty or unavailable. This course will teach you how to prepare for any of such eventualities. Your learning includes exploring PowerPoint’s many features and the ideology behind using such features cautiously and/or sparingly. One of the features that will be discussed here among others, is special effects. Discussed in this section is the ideal number of bullet points to put on slides and the ideal number of slides to put in each presentation. This presentation design course is important for anyone that wants to make their presentation more exciting by using multimedia to boost their audience's focus and is ideal for creating and delivering PowerPoint presentations for lectures, seminars, sales pitches, and business presentations. So if you are interested in creating professional presentations using Microsoft PowerPoint, then you should enrol and explore the rich content offered in this free online PowerPoint design course.

All Alison courses are free to enrol study and complete. To successfully complete this course and become an Alison Graduate, you need to achieve 80% or higher in each course assessment. Once you have completed this course, you have the option to acquire an official Diploma, which is a great way to share your achievement with the world.

Your Alison is:

• Ideal for sharing with potential employers
• Great for your CV, professional social media profiles and job applications.
• An indication of your commitment to continuously learn, upskill & achieve high results.
• An incentive for you to continue empowering yourself through lifelong learning.

Alison offers 3 types of Diplomas for completed Diploma courses:

• Digital : a downloadable in PDF format immediately available to you when you complete your purchase.
• : a physical version of your officially branded and security-marked , posted to you with FREE shipping.
• Framed : a physical version of your officially branded and security marked in a stylish frame, posted to you with FREE shipping.

All s are available to purchase through the Alison Shop . For more information on purchasing Alison , please visit our FAQs . If you decide not to purchase your Alison , you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Account Settings . For more details on our pricing, please visit our Pricing Page

Knowledge & Skills You Will Learn

Complete this cpd accredited course & get your certificate , certify your skills, stand out from the crowd, advance in your career.

Learner Reviews & Feedback For PowerPoint for Business Communication

Want to create a customised learning path for your team.

Our dedicated Learning Advisors are here to help you curate a customised learning path tailored to your organisation's needs and goals.

Explore Careers Related To This Course

Not sure where to begin or even what you want to do.

Discover the career most suitable for you and get started in the field with a step-by-step plan.

About Your Alison Course Publisher

- alison stats, more free online courses by this publisher, learners who took this course also enrolled in, explore subjects related to this course.

Join our community of 40 million+ learners, upskill with CPD UK accredited courses, explore career development tools and psychometrics - all for free.

• Reset password form here

Newly Launched - AI Presentation Maker

Researched by Consultants from Top-Tier Management Companies

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Top 10 Business Communication Training Presentations

Communication refers to the process of sending and receiving information. Business communication training is akin to an applied science of the broad principles of putting your word in. It concerns itself with the key question of how do you operate in different work environments, and what are the challenges and opportunities that your organization faces?

Business communication is categorized into internal, external, verbal, or non-verbal. It is integral to have an effective communication plan in business as it fosters competent management in all the key management disciplines of planning, organizing, directing, etc.

“Effective communication requires more than an exchange of information. When done right, communication fosters understanding, strengthens relationships, improves teamwork and build trust.”

— Kirk Hazlett

WHAT IS BUSINESS COMMUNICATION?

Business communication is more than just sending an email or making a phone call. It's about sharing information with the right people in the right manner. It enables collaboration and improves efficiency of business operations. At an internal or organizational level, it can help in conveying messages clearly, resulting in improved practices, reduced errors, or any other confusion.

A survey by Fierce Inc shows that 86% of employees and executives blame workplace failures on a lack of effective collaboration and communication. Teams that communicate effectively, on the other hand, can increase productivity by up to 25%. Effectiveness business communication, therefore, is a huge need of the business world today.

In this blog, we take you through the A-Z of business communication in a comprehensive, but concise manner. We also explain how business communication training needs to be on the calendar of all organizations.

The top 10 PPT templates that we showcase on business communication training are an integral part of harnessing the power that the discipline gives you.

For starters, the singular goal that any business communication training must achieve is help trainees internalize the ability to understand, adapt, and use language in a purposeful way. This encompasses skills such as verbal and nonverbal communication, listening, perception, persuasion, and negotiation.

The objectives of business communication varies depending on who you're talking to. Effective business communication enables people to work together, irrespective of department or any other siloes, thereby allowing the company to accomplish its goals and objectives.

BASIC ELEMENTS OF BUSINESS COMMUNICATION

Some basic preconditions are to be met before business communication actually happens. These are:

• Business Information

Types of Business Communication

Internal business communication.

When people within an organization communicate with each other, it is known as internal business communication . It includes memos, reports, office orders, circulars, fax, video conferencing, meetings, etc. It is further categorized into three types:

Upward Communication

In upward communication, information flows from lower level to higher level. This bottom-to-top approach in business communication is beneficial in obtaining feedback on organizational functions. It also enables subordinates to convey their concerns and performance to superiors. This method facilitates participatory decision-making. Some examples of upward communication are Grievance Redressal System, Complaint and Suggestion Box, Job Satisfaction surveys, manager feedback surveys, etc.

Downward Communication

In downward communication, information trickles from top to bottom. It is often used in the context of the chain of command, where the message is passed from seniors to subordinates. The message is such communication is work-related information for employees to receive and move towards meeting their objectives. It can also be deployed to provide performance feedback, share vision and mission, etc. Examples of downward communication are organizational publications, circulars, letter to employees, group meetings, etc.

Lateral Communication

Lateral communication occurs at the same level of hierarchy. This approach aids in task coordination and can act as a means of social and emotional assistance.

External Business Communication

When people of an organization communicate with anyone outside the organization, it is known as external communication . It is what and how you reach out to your clients, customers, dealers, distributors, media, etc.

Models of Business Communication

There are a number of models of business communication that are used in workplaces today. These are backed by extensive research; below we have curated a few of these business communication models. Let us have brief idea of each:

• Aristotle Model: One of the most well-known models is the Aristotle model, which the Greek philosopher proposed in his work "Rhetoric." This model describes three essential elements of communication: The source, the message, and the receiver. The source is the individual who starts the communication; the message is the information that is being communicated; and the receiver is the individual who receives and interprets the message. This model remains relevant for businesses as it helps choose the audience.
• ABC Model: The ABC model is one of the simplest and most popular models. It focuses on accuracy, brevity, and clarity, making it ideal for straightforward communications such as memos or emails. However, the ABC model is not applicable in more complex situations; especially when multiple stakeholders are involved.
• AIDA Model: Another popular model of business communication is the AIDA model. AIDA stands for Attention, Interest, Desire, and Action. The model argues that effective communication must get the attention of the audience, generate interest in the message, create a desire for the product or service, and finally prompt the audience to take action. The AIDA model is the favorite of advertisers and sales personnel, as it provides a framework for creating messages that are designed to prompt the audience to take action.
• PAS Model: The PAS model translates into Problem, Agitate, and Solve. It works by first defining the problem that needs to be solved, then creating an escalating need for that problem to be solved (giving rise to a sense of urgency), and finally offering a solution. The model is effective, but has to be applied with caution, as the target audience could feel manipulated.

BARRIERS IN BUSINESS COMMUNICATION

Barriers in business communication refer to any hindrance or entity that distorts the effectiveness of the messaging. It can be at the either end of the spectrum, i.e., the sender or the receiver. Let’s explore some major barriers to business communication:

• Physical barriers: Physical barriers are obstacles that prevent people from hearing or seeing each other.
• Semantic barriers: Semantic barriers is confusion over the meaning of words or symbols.
• Organizational barriers: Organizational barriers can arise when there is little clarity on goals.
• Individual barriers: Individual barriers can result from personal factors, such as someone’s beliefs or attitudes.

NUMBERS THAT MATTER: WHY IS BUSINESS COMMUNICATION NEEDED

The need for effective communication is obvious, but even when people believe this, it does not translate into action. 89% of people accept that effective communication is critical; eight of 10 people rate their company's communication as average or poor. 78% of workers feel the need to prioritize communication in their organization.

Realizing the importance of effective communication in business, it is essential to take adequate measures. Providing proper business communication training to your employees is a good way to ensure the same. It will give your employees a boost of confidence and your organization streamlined productivity, efficiency, and consistency.

If only designing the training curriculum was a piece of cake! But our predesigned deck on Business Communication will help you cover every aspect of effective communication with ease. Our hallmark of well-researched content, aesthetic appeal, and interactive design is all there. Let’s begin our quest for the perfect business communication training program here!

Template 1: Start with the best: business communication training cover slide

Get off to a flying start to your Business Communication training presentation with this engaging, PPT cover slide. It helps you introduce the topic in an effective manner and arouses curiosity in the audience about what to expect. The image shown compliments the text provided. The holistic image conveys the message that we are on to something important, the deep world of business communication training. Download it now!

Get this presentation

Template 2: Let your audience know; Learning outcomes slide

Incorporate this content-ready PPT slide to progress your presentation and highlight the learning outcomes of the business communication training. It offers you the functionality to list and explain important points. You also have the option to compile a convincing before and after training scenario. This is  Grab it today!

Template 3: Give them an overview- Table of Content slide

Giving an overview of the course helps your audience understand the purpose of the training. It provides a framework that aids the division of their time and attention to topics as per their requirement. Get this template now!

Template 4: Explain like a pro! What is business communication PPT template

Explaining the main topic can be tricky as it sets the stage for other elements that follow. Put your best foot forward with this educative and creative PowerPoint Slide. It will help you present the concept of business communication in a detailed manner. From definition to purpose, you can provide a brief summary that reflects the essence and fosters understanding. Download it right away!

Template 5: Delve deep with basic elements of communication slide

Not being able to convey your message effectively while training others on business communication is just pure irony! Explain every element involved in business communication in a comprehensive manner with the help of this predesigned PPT layout. You can list the components, explaining them in a succinct manner to pave the way for effective and organized communication. Get it immediately!

Template 6: Showcase the variety – Types of communication slide design

Use this PPT design to help your audience understand types of business communication. You can explain the usage and benefits of each type. It will help your audience in communication with purpose and to facilitate coordination in any group setting. Grab it today!

Template 7: Importance of Business Communication PPT Slide

Knowing the value that a training or skill adds to your life is always appreciated. Leverage this PPT slide to convey the importance of business communication. Download this template now!

Template 8: Types of communication styles PPT design

A message can be communicated in multiple ways. Inform your audience about different types of communication styles. You can provide a brief about each method and discuss its application. You can also guide them on the characteristic traits or features of various styles and how to respond to each communication style. Grab this informative template now!

Template 9: The power of conviction; benefits of effective communication PowerPoint slide

Few skills are as essential for success in life as effective business communication. This is a universal truth irrespective of whether you are delivering a presentation at work, chatting with friends, or simply ordering a coffee. Enlist the benefits of effective communication with this ready-made slide and give your audience something to write home about. Get it today!

Template 10: Channels of communication PPT sample

There are a variety of channels of communication that lend themselves to easy categorization, based on the situation at hand. Elucidate each medium in detail using the given content-equipped PPT slide. You can discuss the two categories of communication channels. You can go on to the subcategories, such as formal and informal channels. This design will help you demarcate formal and informal channels of communication.

Download now!

FAQs on Business Communication

What are the 7 Cs of business communication?

The 7 Cs of business communication are Clarity, Conciseness, Consideration, Consistency, Courtesy, Courage, and Correctness. Clarity means that the message communicated is clear and easy to understand. Being brief and to-the-point defines Concise. When you are considerate, you make the effort to match your message to the needs of the receiver of the message. Consistency focuses on using the same style and format throughout your communication. Courtesy means that you maintain a polite and professional tone. Dealing with the Courage component can be tricky as it means communicating honestly, even if it is difficult news. Correctness ensures accurate grammar and staying clear of spelling mistakes. Any piece of effective business communication must have these seven Cs.

What is the importance of business communication?

Good communication is essential for any business to run smoothly. When done properly, business communication helps businesses develop and maintain better relationships with their employees, customers, and other stakeholders. With everyone on the same page, it is easier to make decisions and take action. Good communication also helps to build trust and foster a positive working environment. Customers who feel listened to and understood are more likely to remain loyal to a business. In short, effective communication is vital for businesses of all sizes.

Why is communication important?

Communication refers to the process of conveying information, ideas, and feelings between people. Without communication, we would be unable to express our needs or share our knowledge. We would also be unable to interact, build relationships, or work together to solve problems. In other words, communication is essential for our social and economic development. Good communication skills help us form better relationships, resolve conflicts, and make accurate decisions. When we communicate effectively, we are able to express ourselves clearly and understand others better.

What is effective business communication?

Effective business communication is goal-oriented exchange of information between two or more persons. It involves understanding the needs of the audience and conveying information in a way that is clear, concise, and easy to understand. Business communication can take many forms, including face-to-face meetings, teleconferences, memos, and emails. For communication to be effective, it must be timely, accurate, and free from any distractions or confusing jargon. Effective business communication facilitates better collaboration, solves problems, and increase productivity. Ignoring the principles of business communication can lead to miscommunication, misunderstandings, and frustration. Therefore, it is important to take time to plan and execute business communication with due diligence.

Related posts:

• How to Design the Perfect Service Launch Presentation [Custom Launch Deck Included]
• Quarterly Business Review Presentation: All the Essential Slides You Need in Your Deck
• [Updated 2023] How to Design The Perfect Product Launch Presentation [Best Templates Included]
• 99% of the Pitches Fail! Find Out What Makes Any Startup a Success

Liked this blog? Please recommend us

This form is protected by reCAPTCHA - the Google Privacy Policy and Terms of Service apply.

--> Digital revolution powerpoint presentation slides

--> Sales funnel results presentation layouts

--> 3d men joinning circular jigsaw puzzles ppt graphics icons

--> Business Strategic Planning Template For Organizations Powerpoint Presentation Slides

--> Future plan powerpoint template slide

--> Project Management Team Powerpoint Presentation Slides

--> Brand marketing powerpoint presentation slides

--> Launching a new service powerpoint presentation with slides go to market

--> Agenda powerpoint slide show

--> Four key metrics donut chart with percentage

--> Engineering and technology ppt inspiration example introduction continuous process improvement

--> Meet our team representing in circular format

15 Useful Presentation Topics for Business Communication

By: Author Shrot Katewa

If you are on this page, we know that you are a change maker in your business! We know that you understand the role that business communication plays in any professional setup. So, we want to give our best to enable you to make this change happen. Today, we want to talk about 15 useful topics for Business Communication that you can present in your organisation and empower others.

But first, let’s start with What is business communication? Business communication, in rudimentary terms, can be defined as a form of formal communication among professionals who are working for a common business objective.

While communication, in general, is important for any business to survive and thrive, in order to achieve success in business and for its respective teams, business communication becomes absolutely critical as success can’t be achieved without interacting with each other and having a common goal and objective in mind.

It is important to keep in mind that business communication is not just between your subordinates or your boss, you need to consider all stakeholders associated with your business. It can be one to many, one on one or many to one. Furthermore, it can involve various forms for communication medium such as email, telephone, intranet, presentations, video, social media, magazines, meetings, interviews, discussions etc.

So, what are some of the topics for business communication that you can give a presentation for your team? Let’s have a look –

A Quick Note Before We Begin – if you want to make jaw-dropping presentations, I would recommend using one of these Presentation Designs . The best part is – it is only $16.5 a month, but you get to download and use as many presentation designs as you like! I personally use it from time-to-time, and it makes my task of making beautiful presentations really quick and easy!

1. How to communicate business decisions during a crisis

Crisis management is one of the key moments when clear and coherent communication is of utmost importance. Any lack of communication or miscommunication during a crisis can lead to tragic circumstances for the business. A great topic for teams and companies to debate and create guidelines and response mechanisms to combat such issues.

2. Importance of Intranet

Intranet is a perfect platform to communicate business news and updates. As an internal business communication tool, it provides opportunities for information to be shared with the employees. Its importance can not be doubted. Taking up a topic like this one can help your team and colleagues truly understand the purpose behind deploying and managing the intranet within organisations.

3. Townhall and its benefits

This is often a forgotten mode of communication in many organisations. In today’s modern day of social media and other platforms, it is easy to forget the impact that a townhall can have on the employees of an organisation. An interesting presentation topic for business communication.

4. How to give an effective feedback

Giving feedback to your colleagues or team members can constitute one of the most essential types of communication as it ensures that the team has a healthy work relationship and there is no hindrance on the journey of achieving the common goal of the organisation. The best part about such a topic is that it is applicable across divisions and teams and can be useful irrespective for the background of your audience.

5. How to crack a business deal

Every organisation needs clients. Converting a potential lead into a successful client needs a lot more than business communication. However, understanding the need of your audience and communicating the right message, product or service that fulfils the requirement plays a key role in cracking a deal. It serves as a great topic for discussion on the importance of business communication among the sales team.

6. Managing relationship with you boss

There are many among us who don’t like their boss. Trust me, it is not uncommon! 🙂 But, part of the reason for the failure of a healthy relationship with your boss is business communication or the lack of it. A topic like this may not only enable you to come across colleagues who may resonate with your ideas, but also help improve relationships of your colleagues with their respective bosses.

7. Email Etiquettes

Let’s face it – email is the most common mode of communication among all employees in an organisation. Thus, it is of utmost importance that messages sent over an email communicate what was intended and not anything else. It is a great business communication presentation topic especially for the new employees who have recently joined your office.

8. How to communicate with your peers

Another important topic for most business settings. It is important for the employees to really understand the company’s policy on the work environment and communication among the employees. Having a presentation session on this business topic can be really helpful in setting up a healthy work environment for your employees.

9. Role of millennials in your brand success

I view this as a very interesting presentation topic for business communication. Why? Because, the role of millennials in the success of a brand is often not completely understood. With the onset of social media, millennials are finding it more and more easy to voice their opinion and impact a brand. This topic could serve as an interesting business communication presentation. 

10. Is the newsletter dead?

In this modern age where more and more information is consumed over digital mediums and the attention span of your audience is only diminishing, the importance of newsletter can form a good topic for not just a business presentation, but also include an interesting debate as an activity post your presentation.

11. Tips for successful business relationships with customers

Having a successful business relationship with customers goes way beyond just converting a potential lead into a customer. This is often a part of the business that gets missed out. Thus, considering this topic for your business communication presentation can be really fruitful.

12. Role of influencers for building a brand –

Social media has played a pivotal role of distributing the power to influence others from celebrities to individuals known as influencers. The role of an influencer is often not completely understood even though there are several influencers who now have the authority to influence your brand both positively and negatively. The lack of this understanding can impact the communication strategy of your brand. Thus, a very carefully curated session with this presentation topic for business communication can be highly effective in reaching success and achieving the goals of your business.

13. Brand guidelines and its importance

When we are talking about business communication, brand guidelines is a perfect topic as it sets the method of ensuring that the messaging and communication is consistent irrespective of which employee is engaging with a stakeholder outside your organisation. It is also really important that all employees understand the importance of consistent messaging.

14. Impact of social media for employees

We’ve come across several organisations that are struggling with leveraging their own employees across social media to create an awesome brand image. Furthermore, the impact of identifying the opportunities to leverage your employees towards a focused campaign is barely understood. Thus, considering this topic for your business communication presentation can be an eye opener for many within your organisation including business leaders.

15. Significance of company blogs

If you are a business communicator, you surely understand that each medium of communication is important as it often has its own pros and cons. Many believe that a company blog is turning out to be irrelevant. However, if a company blog is created with a correct strategy that is specific to a business, it can not just be successful but also push across customers. Taking up this presentation topic for business communication can, again, be a very interesting one. It may lead to an open debate and also help to work around and build upon your company’s existing communication strategy.

So there you have it. There is a lot to talk about when we need to share something useful on business communication. I would like you to consider these topics only as a conversation starter and build up from the brief pointers that we have mentioned. I also hope that you find the above topics really something that you can use and is effective in your business setting. Do let us know your thoughts in the comments below.

Our goal on this blog is to create content that helps YOU create fantastic presentations; especially if you have never been a designer. We’ve started our blog with non-designers in mind, and we have got some amazing content on our site to help YOU design better.

If you have any topics in mind that you would want us to write about, be sure to drop us a comment below. In case you need us to work with you and improve the design of your presentation, write to us on [email protected] . Our team will be happy to help you with your requirements.

Lastly, your contribution can make this world a better place for presentations . All you have to do is simply share this blog in your network and help other fellow non-designers with their designs!

18 Best Presentation Topics for Business Communication

Table of Contents

Delivering effective presentations is a vital component of successful business communication. Whether you are presenting to your team, clients, or stakeholders, choosing the right topic can make all the difference in the success of your presentation.

However, with so many potential topics to cover, it can be challenging to know where to start. In this blog post, we will provide you with 15 presentation topics for business communication that are relevant and engaging for a variety of audiences.

What is a business presentation in business communication?

A business presentation is a formal presentation given to a group of people in a business setting. Business presentations are commonly used to inform stakeholders, investors, employees, or customers about various aspects of a business such as company performance, products or services, and marketing strategies.

It is often delivered using visual aids such as slides, charts, and graphs to enhance the clarity and effectiveness of the message. Business presentations can take many forms, such as sales presentations, product demonstrations, project proposals , financial reports, or company overviews. They can be delivered in person, through video conferencing, or even in written form. 

A successful business presentation should be well-structured, clear, and engaging, with a clear focus on the audience’s needs and interests.

18 Best Topics for Business Communication Presentation 

1/ the importance of emotional intelligence in business communication.

Emotional intelligence, or the ability to recognize and manage one’s emotions, is a critical factor in effective communication. Having this ability is crucial for developing robust connections, handling disputes, and guiding groups effectively. This topic will explore the principles of emotional intelligence , as well as techniques for improving emotional intelligence in the workplace. Additionally, it can highlight the essentiality of emotional intelligence in business communication and how professionals can develop this skill.

2/ The Role of Nonverbal Communication in Business Communication

In a professional environment, nonverbal cues like gestures, facial expressions, and vocal intonation can carry significant weight in determining how messages are perceived. In this topic, you could explore the various types of nonverbal communication and how professionals can improve their ability to read and use these cues.

Related Reading: What are the pros and cons of non-verbal communication

3/ Workplace Health and Wellness In the Business Environment

Promoting workplace health and wellness is becoming increasingly important for businesses, as research shows that healthy employees are more productive , engaged, and less likely to take sick leave. In addition, a workplace that prioritizes health and wellness can attract and retain top talent, which can give the business a competitive edge.

One of the key topics to cover in a presentation on workplace health and wellness is stress management. Stress is a major contributor to employee burnout, which can lead to decreased productivity. Additionally, other topics that can be covered include workplace ergonomics, and creating a culture of wellness.

4/ The Art of Persuasion in Business Communication

Persuasion is a valuable skill in the business world, whether you are trying to sell a product, convince a colleague to support your idea or negotiate a deal. Persuasion involves understanding the needs and motivations of your audience and tailoring your message to their interests. This topic will explore the principles of persuasion and provide tips for crafting persuasive messages.

5/ Writing for Business- How to Create Effective Business Documents

Business writing requires a unique set of skills and techniques that differ from other forms of writing. In this topic, you could explore the elements of effective business writing, such as tone, structure, and formatting, and provide examples of best practices.

6/ Writing Effective Business Emails

An email is a critical tool for business communication , but many people struggle with crafting clear and effective messages. Effective business emails are professional, concise, and to the point, and they convey important information in a way that is easy to understand. This topic will provide tips and best practices for writing professional, concise, and effective business emails.

7/ Business Communication Ethics

To communicate effectively, it is not enough to simply convey your message. You must also take into account ethical principles such as integrity, transparency, and consideration for others. This topic will explore the ethical principles of business communication , as well as techniques for avoiding ethical pitfalls and building trust and credibility with stakeholders.

8/ How to Give and Receive Constructive Feedback

Constructive feedback is feedback that is framed in a positive, helpful way, with the goal of helping the recipient improve. Feedback is essential for growth and development in the workplace. However, it can be difficult to give and receive constructive feedback. This topic will cover the best practices for giving and receiving feedback, including how to frame feedback in a constructive and productive way along with the feedback communication process .

9/ Cross-Cultural Communication in Global Business

As businesses become more global, professionals must learn to navigate communication barriers in business that arise in multicultural settings. In this topic, you could explore the unique challenges of cross-cultural communication in a global business context and provide strategies for improving communication effectiveness.

10/ How to Manage Conflict in the Workplace

Although conflict is a normal occurrence in any workplace, managing it in an efficient manner can be quite difficult. Effective conflict management involves understanding the underlying causes of conflict, identifying potential solutions, and working with others to find a resolution that is mutually beneficial. This topic will cover strategies for identifying and addressing conflict, as well as techniques for resolving disputes and building stronger relationships.

11/ Building Strong Business Relationships

Strong relationships are the foundation of any successful business. Whether you are working with customers, employees, or partners, building trust and rapport is critical for long-term success. This topic will explore the key principles of relationship-building, including communication, trust, and mutual benefit.

12/ Using Data Visualization to Communicate Business Insights

Data visualization is a powerful tool for communicating complex business insights in a clear and compelling way. This topic will explore the principles of data visualization, including choosing the right charts and graphs, using color and typography effectively, and avoiding common visualization pitfalls.

13/ Managing Virtual Communication Challenges

Virtual communication can present unique challenges, including technical difficulties, lack of face-to-face interaction , and time zone differences. This topic will cover techniques for managing virtual communication challenges, including using virtual collaboration tools, establishing clear communication protocols, and building rapport with remote team members.

14/ The Art of Negotiation in Business

Negotiation is an essential skill for achieving successful outcomes in business, from closing deals to resolving conflicts. This topic will explore the principles of negotiation, including preparing for negotiations, identifying common negotiation tactics, and building win-win solutions.

15/ The Impact of Technology on Business Communication

Technology is changing the way we communicate in business, from email to social media to virtual collaboration tools like instant messaging or  online presentation makers . This topic will explore the impact of technology on business communication , including the benefits and challenges of different communication channels and the future of business communication.

16/ The Role of Communication in Change Management

Effective communication is essential for managing change in the workplace, from introducing new products or services to implementing organizational changes. This topic will explore the principles of change management communication, including identifying key stakeholders, creating messaging guidelines, and managing resistance to change.

17/ Communicating with Confidence-B uilding Assertiveness in Business Communication

Assertiveness is an essential skill for effective communication in the workplace, from managing conflicts to presenting ideas effectively. This topic will explore the principles of assertiveness, including identifying communication styles, using “I” statements effectively, and managing challenging conversations.

18/ Communicating During Times of Crisis

When a crisis occurs, effective communication is essential to manage the situation and mitigate any potential damage. In this topic, you could explore the elements of effective crisis communication, including transparency, empathy, and quick response time.

Usefull Insight: We chose these topics because they cover a wide range of communication skills and are relevant to today’s business environment. Each topic provides practical strategies for improving communication and achieving business success. Additionally, these topics are evergreen and can be adapted to a variety of industries and organizations.

General business topics for presentation

General business topics cover a broad range of subjects related to the world of business, including management, marketing, finance, economics, and entrepreneurship. These topics are essential for understanding how businesses operate and how they can be successful in their respective industries. Examples of general business topics include:  

• General business topics for presentation 
• Supply chain management and logistics
• Human resources management and talent development
• International trade and globalization
• Leadership and management development

Business communication skills topics for presentation 

Business communication skills topics refer to the skills and techniques necessary to effectively communicate within a business environment. These skills involve the ability to effectively and persuasively convey information, ideas, and messages in a business setting. Here are some examples of topics related to business communication skills:

• Sales Communication: Techniques for Persuasive and Effective Sales Communication
• Business Etiquette: Best Practices for Professional Behavior in the Workplace
• Networking: Building Professional Relationships through Effective Communication
• Effective Presentation Skills: Techniques for Engaging and Persuading Audiences
• Business Storytelling: Using Narrative to Communicate Business Messages Effectively

Must Read: Top 10 business communication skills

Management topics for presentation 

Management topics for presentation focus on the principles and practices of effective management in a business setting. They cover a wide range of topics, including leadership, team building, decision-making, organizational behavior, and performance management. Some examples of management topics for presentation include:

• Innovation Management: Strategies for Fostering Innovation in Organizations.
• Strategic Planning: Developing a Comprehensive Strategic Plan for Your Organization.
• Performance Management: Strategies for Managing Employee Performance and Engagement.
• Project Management: Best Practices for Successfully Managing Projects.

Business communication topics for college students

• Social Media and Business Communication: Best Practices for Using Social Media to Build Relationships and Brand Awareness.
• Leadership Communication: Strategies for Effective Leadership Communication.
• Virtual Communication: Best Practices for Communicating Effectively in a Remote Work Environment.
• What are the Methods of Communication in Business ? 

Presentation topics for professional communication 

• Effective public speaking for business and career success.
• Delivering effective feedback to colleagues and team members.
• Navigating difficult conversations in the workplace.
• Cultivating a positive company culture through effective communication.

5-minute business presentation topics

• How to create a successful business plan
• Creative methods for marketing and advertising.
• How to improve customer retention through effective customer service
• Tips for successful project management

What is a good business presentation? 

A good business presentation should be clear, concise, and engaging. It should effectively convey the main message or idea, and be structured in a logical and easy-to-follow manner. Here are some key elements that contribute to a good business presentation:

1/ Clear and concise message: A good business presentation should have a clear and concise message that is easy for the audience to understand. The presentation should stay focused on its main topic and avoid unnecessary details.

2/ Audience-focused: For a business presentation to be effective, it should be customized to suit the requirements and concerns of the audience. The presenter should use language and examples that are relevant to the audience and take into consideration their level of knowledge and understanding.

3/ Confident and professional delivery: A good business presentation should be delivered with confidence and professionalism. The presenter should maintain eye contact with the audience, use appropriate body language, and speak clearly and audibly.

4/ Engaging and visually appealing: A good business presentation should be visually appealing and use multimedia elements such as images, videos, and graphs to help convey information and keep the audience engaged.

What is the importance of business communication presentation and style

Business communication presentation and style are important because they can greatly impact the effectiveness of communication in a business setting. Here are some reasons why:

• Clarity: An effective presentation and communication style can help ensure that the message is clearly understood by the audience.
• Professionalism: A professional presentation and communication style can help to establish credibility and build trust with the audience. 
• Persuasion: A well-designed and well-delivered presentation can be a powerful tool for persuading an audience to take a particular course of action or to support a particular idea or proposal.
• Branding: A consistent presentation and communication style can help to reinforce a business’s brand identity and messaging. 

What are the 5 types of business presentations? 

The five commonly used business presentations are, sales presentations, financial presentations, training presentations, project proposal presentations, and company overview presentations. The type of presentation chosen will depend on the specific goals and objectives of the presenter and their audience.

1/ Sales presentation: A sales  presentation is used to convince prospective customers to buy a particular product or service. It usually includes information about the benefits of the product or service, the pricing, and any other relevant details.

2/ Financial presentation: This form of presentation is utilized to communicate financial data with stakeholders, such as investors. It may include financial statements, projections, and analysis of financial performance.

3/ Training presentation: A training presentation is designed to teach employees a new skill or provide them with important information. These presentations may include interactive elements such as quizzes or hands-on exercises.

4/ Project proposal presentation: This type of presentation is used to pitch a project or idea to stakeholders, such as investors or management. It typically includes information about the project’s goals, timeline, budget, and potential benefits.

5/ Company overview presentation: This type of presentation provides an overview of the company’s history, mission, values, and current operations. It may be used for onboarding new employees or introducing the company to potential partners or customers .  

What are the uses of PPT in business communication? 

Business communication is a crucial aspect of any business, and presentations are a key tool for conveying important information, ideas, and messages to an audience. It helps businesses communicate more effectively, both internally and externally, and it is an essential part of modern business communication. 

One of the primary uses of PPT is to create and deliver presentations that convey information to an audience. PPT allows presenters to create visually appealing slides with images, graphics, and text that help to reinforce key points and keep the audience engaged.

Organizations also facilitate collaboration through PPT as it can be used among team members for creating collaborative presentations where multiple team members can contribute content and ideas.  At the same time, management can also simplify complex ideas and pass clear instructions that can easily be understood by the employees.

Additionally, PPT can be used to enhance branding by creating presentations that are consistent with a company’s branding guidelines, including the use of logos, colors, and fonts.

Advantages and disadvantages of presentation in business communication

Advantages of presentation in  business communication.

• Clear and Concise Communication: Presentations are an effective way of conveying complex information to a large group of people. The use of visual aids, such as graphs and charts, can help to clarify complex data and concepts.
• Showcase expertise: Presentations allow business professionals to showcase their expertise on a particular topic. This can help to build credibility and establish the presenter as an authority in their field.
• Foster teamwork: Presentations can be a great way to foster teamwork among a group of individuals. It provides an opportunity for team members to collaborate on the presentation and work together towards a common goal.
• Professionalism: Presentations can enhance the professionalism of business communication. It shows that you have put effort and thought into your message, which can reflect positively on your business.

Disadvantages of presentation in  business communication

• Technical difficulties: Presentations often rely on technology, such as projectors or audio systems, which can sometimes fail. Technical difficulties can disrupt the flow of the presentation and cause frustration for both the presenter and the audience.
• Time-consuming: Preparing and delivering a presentation can be time-consuming. It may require a significant amount of research, planning, and practice to ensure that the presentation is effective.

Frequently Asked Questions 

Q1) what are the topics of business communication .

Ans: Some of the most common topics of business communication include business plans and strategies, sales and customer service, financial reports and analysis, corporate social responsibility, and crisis communication. The choice of topic largely depends on the context of the communication and the goals of the organization.

Q2) How to do presentations in business communication?

Ans: To create an effective presentation in business communication, you should:

• Define your objective and audience
• Plan your content and structure
• Choose appropriate visuals and media
• Practice your delivery and timing
• Engage your audience with interactive elements
• End with a strong call to action or conclusion

Q3) How do I start a business presentation? 

Ans: A good way to start a business presentation is by introducing yourself and your role in the company, stating the purpose and objective of the presentation, providing a brief overview of the content and structure, and previewing any key points or takeaways. 

Q4) What is the good rule of a business presentation? 

Share your read share this content.

• Opens in a new window

Aditya Soni

You might also like.

Top 10 Difference Between Formal And Informal Communication

What Is Downward Communication: Examples, Types & Objectives

15 Importance of Effective Communication in the Workplace

Leave a reply cancel reply.

Save my name, email, and website in this browser for the next time I comment.

More From Forbes

How to make your presentation sound more like a conversation.

• Share to Facebook
• Share to Twitter
• Share to Linkedin

The main difference between strong, confident speakers and speakers who seem nervous in front of the room is in how relaxed and conversational they appear. Here are some basic pointers that will help you create a conversational tone when speaking, regardless of the size of your audience.

1. Avoid using the word, “presentation.” Every time you say, “I’m here to give you a presentation on X,” or, “In this presentation, you’ll see…,” you are emphasizing the formal, structured, sometimes artificial nature of the interaction. No one wants to be “presented” to. Instead, use language that emphasizes a natural, conversational exchange. “We’re here today to talk about X,” or “Today I’ll be sharing some ideas regarding Y.” You can even go so far as to say, “I’m glad we have time together today to discuss Z.” Even if your talk is not going to truly be a dialogue, you can use language that suggests engagement with the audience.

2. If you are using PowerPoint, avoid using the word “slide.” Instead of talking about the medium, talk about the concepts. Swap out, “This slide shows you…,” for, “Here we see….” Instead of saying, “On that slide I showed you a moment ago,” say, “A moment ago we were discussing X. Here’s how that issue will impact Y and Z.” Casual conversations don’t usually involve slide decks. Just because your complicated presentation on tax exposure, supply chain issues, or new health care regulations requires you to use slides, doesn’t mean you have to draw attention to that fact that the setting is formal and structured.

3. For many large-group events, speakers are provided with what’s called a “confidence monitor,” a computer screen that sits on the floor at the speaker’s feet showing the slide that appears on the large screen above the speaker’s head. Avoid using confidence monitors. Our natural inclination when using a confidence monitor is to gesture at the bullet point we’re discussing at the moment. However, we are pointing to a bullet point on the screen at our feet, which the audience can’t see, so it creates a disconnect between us and the audience. Instead, stand to the side of the large screen and gesture at the bullet point you’re talking about so that the audience knows which point you are discussing at the moment.

4. Don’t tell your audience, “I want this to be interactive.” It’s your job to make it interactive. If you are delivering the type of presentation where your audience size allows you to create true engagement with your listeners, create that connecting in stages to “warm up” the audience. Stage One engagement is to ask the audience a question relevant to your topic that you know most of the audience members can respond to affirmatively. “Who here has ever bought a new car?” or, “How many of you have ever waited more than 5 minutes on hold on a customer service line?” Raise your hand as you ask the question to indicate to the audience how to respond. Whoever has raised their hand has now participated in the discussion. They have indicated a willingness to engage. Stage Two engagement is calling on one of the people who raised their hand and asking a specific, perfunctory question. Again, it needs to be a question they can answer easily. If your first questions is, “Who here has bought a new car?” you can then call on someone and ask, “How long ago,” or “What kind of car did you buy most recently?” If your first question was, “Have you ever waited on hold for more than 5 minutes,” you can’t ask, “What company were you calling at the time?” The people who raised their hands weren’t thinking of a specific instance; they were just thinking broadly about that type of experience. You could, however, call on someone and ask, “Do you prefer when they play music or ads for the company’s products?” Anyone can answer that question. At that point, you are in an actual dialogue with that person. Stage Three engagement is asking them a question where they need to reveal something more personal. “How does that make you feel when you hear those ads?” You’ve warmed up your audience and drawn them in with baby steps. Now you have actual, meaningful audience participation.

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024.

5. Use gestures. When we’re speaking in an informal setting, we all use hand gestures; some people use more than others, but we all use them. When we try to rein in our gestures, two things happen that diminish our speaking style. First, we look stiff and unnatural. We look like we are presenting a guarded or cautious version of ourselves; we look less genuine. Second, hand gestures burn up the nervous energy we all have when speaking in front of a large group. That’s good. When we try to minimize our hand gestures, we tie up that nervous energy and it starts to leak out on odd ways, where we start to tap our foot, fidget with our notes or microphone, or tilt our head side to side to emphasize key points. Just let the gestures fly. It’s unlikely they will be too large or distracting. I have coached people on their presentation skills for 26 years. In that time, I have met three people who gestured too much. Everyone else would benefit from using their gestures more freely.

The impact we have as communicators is based on the cumulative effect of many different elements of our delivery. These suggestions alone won’t make you a terrific presenter. They will, however, add to the overall package your present of yourself when speaking to large audiences.

• Editorial Standards
• Reprints & Permissions

Join The Conversation

One Community. Many Voices. Create a free account to share your thoughts. 

Forbes Community Guidelines

Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.

In order to do so, please follow the posting rules in our site's  Terms of Service.   We've summarized some of those key rules below. Simply put, keep it civil.

Your post will be rejected if we notice that it seems to contain:

• False or intentionally out-of-context or misleading information
• Insults, profanity, incoherent, obscene or inflammatory language or threats of any kind
• Attacks on the identity of other commenters or the article's author
• Content that otherwise violates our site's  terms.

User accounts will be blocked if we notice or believe that users are engaged in:

• Continuous attempts to re-post comments that have been previously moderated/rejected
• Racist, sexist, homophobic or other discriminatory comments
• Attempts or tactics that put the site security at risk
• Actions that otherwise violate our site's  terms.

So, how can you be a power user?

• Stay on topic and share your insights
• Feel free to be clear and thoughtful to get your point across
• ‘Like’ or ‘Dislike’ to show your point of view.
• Protect your community.
• Use the report tool to alert us when someone breaks the rules.

Thanks for reading our community guidelines. Please read the full list of posting rules found in our site's  Terms of Service.

R news and tutorials contributed by hundreds of R bloggers

Introduction to standardization in business reporting.

Posted on June 27, 2024 by Numbers around us in R bloggers | 0 Comments

Why Standardization Matters

Hey there! Thanks for joining me on this exciting journey into the world of International Business Communication Standards (IBCS). Before we dive into the nitty-gritty of the SUCCESS acronym, let’s take a step back and chat about why standardization in business reporting is such a game-changer. If you’ve ever felt overwhelmed by messy reports with inconsistent formatting, you’re not alone. I’ve been there too, staring at a sea of numbers that don’t quite add up.

Standardization in business reporting ensures that data is presented in a consistent manner, enhancing comprehensibility and comparability across different reports. Imagine flipping through different reports where each one tells its story in its own unique language — confusing, right? Standardization is like translating all those languages into one that everyone can understand easily.

Consistency is Key

Think of standardized reports as a well-organized bookshelf. You know exactly where to find what you’re looking for, and every book (or in this case, piece of data) is presented in a way that makes sense. This consistency is crucial for making informed business decisions quickly and accurately. No more wasting time trying to figure out what’s what!

I remember a time when I was working on a project that involved analyzing sales data across multiple brands. Each region had its own way of reporting — different formats, different terminologies, and different visualization styles. It was a nightmare to compile all this information into a coherent report. That’s when I discovered the power of standardization. By applying consistent formats and visual styles, the report not only became easier to read but also revealed insights that were previously hidden in the chaos.

Time-Saving and Efficiency

Let’s be honest, who wouldn’t want to save time? Standardization not only reduces the risk of misinterpretation but also enhances the efficiency of report generation and review processes. Once you have a standardized template, creating new reports becomes a breeze. You can focus more on analyzing the data rather than formatting the report.

Understanding IBCS Standards

Now that we’ve established why standardization is so important, let’s get to know IBCS. The International Business Communication Standards provide a comprehensive framework for the design of business communication, particularly in the context of reports, presentations, and dashboards. The goal of IBCS is to improve the clarity, efficiency, and effectiveness of business communications.

The SUCCESS Formula

The heart of IBCS is the SUCCESS formula:

• SAY : Convey a clear message.
• UNIFY : Apply consistent semantic notation.
• CONDENSE : Increase information density.
• CHECK : Ensure visual integrity.
• EXPRESS : Choose proper visualization.
• SIMPLIFY : Avoid clutter.
• STRUCTURE : Organize content logically.

Let’s break down each component briefly:

• SAY : It’s all about making your key message unmistakably clear. Your audience should be able to grasp the main point at a glance. This involves using clear titles, highlighting key figures, and ensuring that the message is front and center.
• UNIFY : Consistency is key. This principle ensures that all visual elements (like colors, shapes, and fonts) are used consistently throughout your reports. This helps in creating a familiar look and feel, making it easier for readers to navigate and understand.
• CONDENSE : More information doesn’t necessarily mean more clutter. This principle focuses on presenting data in a compact and dense format, without overwhelming the reader. Think of using small multiples, sparklines, and condensed tables that pack a lot of information in a small space.
• CHECK : Accuracy and integrity are paramount. This involves verifying the data, ensuring that scales and labels are accurate, and avoiding any visual misrepresentations. It’s about being honest and precise with your visuals.
• EXPRESS : Choosing the right type of visualization for your data is crucial. This principle guides you on selecting the most effective chart types to convey your message clearly, whether it’s bar charts, line charts, scatter plots, or more advanced visualizations.
• SIMPLIFY : Less is more. Avoiding unnecessary elements and focusing on what’s important helps in reducing cognitive load on the reader. This means removing gridlines, reducing colors, and using white space effectively.
• STRUCTURE : Organize your content logically. This involves structuring your reports in a way that guides the reader through the data naturally. Sections, subsections, and a logical flow of information are essential here.

Clarity and Comprehension

I’ve been standardizing reports in my previous roles for quite some time. But I only came across IBCS recently, and let me tell you, I’m absolutely loving it as a framework. It has transformed the way I think about presenting data. Suddenly, my reports are not just a collection of numbers but a coherent story that my audience can easily understand and act upon. Each element of the SUCCESS formula plays a critical role in achieving this clarity.

Practical Steps to Implement Standardization

Alright, let’s get practical. How can you start standardizing your reports? Here’s a step-by-step guide that I’ve found incredibly useful:

• Evaluate Current Practices : Start by evaluating your current reporting practices. Identify inconsistencies and areas for improvement. Trust me, you’ll find plenty of “aha!” moments here.
• Educate and Train : Educate your team about the importance of standardization and the principles of IBCS. Knowledge is power, after all. Conduct workshops or training sessions to get everyone on the same page.
• Develop Templates and Tools : Develop standardized templates and tools that align with IBCS guidelines. This step is crucial for ensuring consistency across all reports. Tools like Quarto can be incredibly helpful here.
• Monitor and Collect Feedback : Regularly review your reports for compliance with the standards and gather feedback from users. Continuous improvement is the name of the game. Set up a feedback loop where users can suggest improvements and share their experiences.

Personal Experience in Implementation

In my previous role, we initiated a project to standardize our sales reports. Initially, there was some resistance — change is always hard. But after a few training sessions and some hands-on practice, the team started to see the benefits. The reports were not only easier to produce but also much more impactful. We even started receiving positive feedback from our clients who appreciated the clarity of our presentations.

Here’s a personal tip: Start small. Implement standardization in one type of report first. This approach allows you to refine the process and make adjustments before rolling it out across all reports.

Challenges and Solutions

Of course, it wasn’t all smooth sailing. We faced challenges like getting everyone to adopt the new standards and ensuring consistency across all reports. But with persistent effort and open communication, we overcame these hurdles. The key was to make everyone understand the long-term benefits of standardization.

One challenge we faced was with custom reports requested by different departments. These reports often deviated from the standard format. Our solution was to create a flexible template that allowed for some customization while still adhering to the core IBCS principles. This compromise ensured that the reports remained standardized but could still meet the specific needs of each department.

Types of Data Analysis

Before we dive deeper into reporting, let’s quickly touch on the different types of data analysis. Understanding these will help you tailor your reports to your specific needs.

Descriptive Analysis: The What

Descriptive analysis is all about summarizing past data to understand what happened. Think of it as the “what” of your data. It’s like looking at your car’s speedometer to see how fast you went. This type of analysis uses statistics like mean, median, and mode to describe the data.

For instance, if we look at the nycflights13 R dataset, a descriptive analysis might involve calculating the average delay time for flights, the total number of flights, or the distribution of flight delays across different months. This helps to paint a clear picture of historical performance.

Diagnostic Analysis: The Why

Diagnostic analysis moves us to the “why.” This type of analysis examines data to understand why something happened. It’s like figuring out why your car’s speed dropped suddenly — maybe there was a traffic jam? Diagnostic analysis involves looking at correlations and potential causal relationships to uncover the reasons behind certain trends or anomalies.

In the context of nycflights13, we might investigate why certain flights are delayed more frequently. This could involve examining variables like weather conditions, carrier performance, or airport congestion. Understanding these factors can help pinpoint the causes of delays.

Predictive Analysis: The What Might Happen

Predictive analysis uses statistical models and forecasting techniques to predict future outcomes based on historical data. It’s like forecasting whether you’ll hit traffic on your next trip based on past experiences. This type of analysis helps in anticipating future trends and making proactive decisions.

Using nycflights13, a predictive analysis might involve forecasting future flight delays based on historical delay patterns and upcoming weather forecasts. This can help airlines and passengers plan better and mitigate potential issues.

Prescriptive Analysis: The What Should We Do

Finally, prescriptive analysis provides recommendations for actions based on predictive analysis. It’s like your GPS suggesting an alternate route to avoid that predicted traffic jam. This type of analysis uses algorithms to suggest various courses of action and their potential outcomes.

For nycflights13, prescriptive analysis could recommend optimal flight schedules or routes to minimize delays. It might also suggest operational changes, like adjusting staffing levels during peak hours or implementing new maintenance protocols.

Reporting Delivery Platforms

Not all reports are created equal, and neither are the platforms we use to deliver them. Let’s break down the different platforms and how they impact standardization:

Interactive Dashboards

Interactive dashboards are dynamic and allow users to explore data in real-time. Standardization here ensures consistency across various views and interactions. Think of platforms like Power BI or Tableau. These dashboards are great for providing an overview and enabling detailed drill-downs.

Using the nycflights13 dataset, an interactive dashboard might include various widgets and filters that allow users to view flight performance by date, carrier, or destination. Ensuring that these elements are standardized makes the dashboard intuitive and user-friendly.

Presentations

Presentations are typically used for communicating key findings to stakeholders. Standardized slides enhance clarity and ensure that key messages are consistently communicated. PowerPoint or Google Slides are your friends here.

Imagine preparing a quarterly review using nycflights13 data. A standardized presentation template would include consistent slide layouts, color schemes, and fonts, making it easier for the audience to follow along and understand the insights.

Static Reports

Static reports provide a fixed snapshot of data. Standardization in static reports ensures that all necessary information is included and presented clearly. PDF reports or printed documents often fall into this category.

For example, a static report using nycflights13 data could be a detailed monthly performance report. Standardized headers, footers, and table formats ensure that the report is easy to read and understand.

How Different Types and Delivery Points Affect Standardization

Alright, let’s tie it all together. Different types of analysis and delivery platforms influence how you apply standardization:

• Descriptive Analysis on Dashboards : Ensure that interactive elements are standardized so users can easily compare past performance across different metrics.
• Diagnostic Analysis in Presentations : Use consistent visuals to explain why certain trends occurred. This helps stakeholders grasp the insights quickly.
• Predictive Analysis in Static Reports : Present forecasts in a standardized format to make it easier for readers to understand and trust the predictions.
• Prescriptive Analysis Across Platforms : Whether it’s a dashboard, presentation, or report, standardized recommendations ensure that the suggested actions are clear and actionable.

Tools for Standardizing Reports in R

In this chapter, we’ll discuss the tools I’ll be using in R to ensure our reports adhere to IBCS standards. Standardizing reports involves a combination of data manipulation, visualization, and documentation tools. Here are the main tools and packages we’ll be using throughout this series:

Data Manipulation with dplyr and tidyr

To start, we need robust tools for data manipulation. The dplyr and tidyr packages from the tidyverse suite are indispensable for cleaning, transforming, and organizing our data.

• dplyr : This package is perfect for data wrangling. With functions like select(), filter(), mutate(), summarize(), and arrange(), we can easily manipulate our data frames to get them into the right shape for analysis.
• tidyr : This package helps in tidying data, ensuring that it follows the tidy data principles. Functions like pivot_longer(), pivot_wider(), unite(), and separate() make it straightforward to reshape data as needed.

Data Visualization with ggplot2

Visualization is a cornerstone of effective reporting, and ggplot2 is the go-to package for creating high-quality graphics in R. It follows the grammar of graphics, which makes it highly flexible and powerful.

• Consistent Themes : We’ll use ggplot2's theming capabilities to apply consistent colors, fonts, and layouts across all our visualizations. This aligns with the UNIFY principle of IBCS.
• Custom Visuals : We’ll create custom visuals that not only look good but also convey the right message clearly, adhering to the EXPRESS principle.

Enhancing ggplot2 with Extensions

There are several extensions to ggplot2 that can help enhance its capabilities and ensure our visualizations are both informative and aesthetically pleasing:

• ggthemes : Provides additional themes and scales that help in standardizing the look and feel of plots.
• gghighlight : Allows us to highlight specific data points in a plot, making it easier to draw attention to key information.
• ggrepel : Helps in adding labels to plots without overlapping, ensuring that our visualizations remain clear and readable.
• patchwork : Facilitates the combination of multiple ggplot2 plots into a single cohesive layout, supporting the CONDENSE principle by increasing information density.

Reporting with Quarto

For generating and maintaining our reports, we’ll use Quarto, a new, powerful tool for creating dynamic documents in R.

• Dynamic Reports : Quarto allows for the integration of R code and markdown, enabling us to create reports that are both reproducible and interactive.
• Standardized Templates : We can create standardized templates that ensure consistency across all reports.

Table Formatting with kableExtra

Tables are a crucial part of any report, and kableExtra is an excellent package for creating well-formatted tables in R.

• Enhanced Tables : kableExtra provides functionality to produce beautiful tables within Quarto documents. It supports various table styling options, including striped rows, column alignment, and more.
• Interactive Tables : This package also supports the creation of interactive tables, making it easier for readers to explore data.

Supplementary Tools

• scales : This package works with ggplot2 to ensure that our scales are appropriately formatted, enhancing readability and accuracy.
• lubridate : Useful for handling date-time data, ensuring our time series data is properly formatted and easy to manipulate.
• stringr : Helps with string manipulation, making it easier to clean and prepare text data for reporting.

So, there you have it — a comprehensive introduction to the importance of standardization in business reporting and an overview of how IBCS can help you achieve it. In the next episodes, we’ll dive deep into each component of the SUCCESS formula, starting with SAY: Convey a Message . We’ll explore how to clearly and effectively communicate the main message in your reports, using practical examples and the nycflights13 dataset to illustrate these principles in action.

Remember, the goal here is to make your reports not just informative but also engaging and easy to understand. Let’s embark on this journey together and transform your business reporting skills!

Stay tuned, and happy reporting!

Introduction to Standardization in Business Reporting was originally published in Numbers around us on Medium, where people are continuing the conversation by highlighting and responding to this story.

Copyright © 2024 | MH Corporate basic by MH Themes

Never miss an update! Subscribe to R-bloggers to receive e-mails with the latest R posts. (You will not see this message again.)

Development

The OECD promotes better policies for better lives in countries of all income levels. It works with public and private partners around the world to improve sustainable development outcomes, and encourage more effective, transparent development co-operation and financing.

Select a language

Policy issues.

• Development co-operation The OECD designs international standards and guidelines for development co-operation, based on best practices, and monitors their implementation by its members. It works closely with member and partner countries, and other stakeholders (such as the United Nations and other multilateral entities) to help them implement their development commitments. It also invites developing country governments to take an active part in policy dialogue. Learn more
• Finance for sustainable development Under its mandate to track and promote financing for sustainable development from various public and private sources, the OECD undertakes data collection and reporting, analyses flows and policies, and establishes statistical measurement frameworks. On that basis, the Organisation engages with governments and private actors, and recommends more efficient and sound approaches. Learn more
• Global and regional development trends The OECD analyses fast-changing global and regional development trends, to help countries of all income levels design innovative policies that meet their needs and improve their populations’ lives. Learn more
• Governance and peace for development The OECD works to help middle- and low-income countries strengthen their governance mechanisms, to improve the delivery of public services, meet their development goals and achieve the overall aim of poverty reduction. The OECD also promotes policies focused on preventing the outbreak of conflict and sustaining local and regional peace tracks. Learn more
• Human development and social inclusion Human well-being, freedom, and dignity are at the heart of development. The OECD helps advance inclusivity, tackle inequality, and eradicate poverty in low- and middle-income countries by promoting policies that ensure people’s basic needs are met and no one is left behind. This includes efforts to increase access to decent, formal work; fight hunger and malnutrition; extend social protection; and achieve gender equality. Learn more
• Investment The OECD's work on investment supports governments in attracting more and better-quality investment, prioritising sustainability, while caring about security. The OECD aims to equip governments with the tools to attract more capital into productive sectors and generating positive social and environmental outcomes. This approach contributes to building resilient, inclusive, and prosperous economies globally. Learn more
• Making critical minerals work for sustainability, growth, and development Achieving the twin green and digital transitions will require an abundant and regular supply of critical minerals. The technologies enabling renewable power, electric vehicles, consumer electronics require access to critical minerals. Embracing a standards-based approach to mining should ensure favourable development outcomes through responsible and sustainable mining and enable the formation of resilient critical mineral supply chains. Learn more
• Official development assistance (ODA) Official development assistance (ODA) is government aid that promotes and specifically targets the economic development and welfare of developing countries. ODA has been the main source of financing for development aid since it was adopted by the OECD’s Development Assistance Committee (DAC) as the “gold standard” of foreign aid in 1969. The OECD is the only official source of reliable, comparable, and complete statistics on ODA. Learn more
• Sustainable Development Goals (SDGs) The 2030 Agenda for Sustainable Development sets out 17 Sustainable Development Goals, with concrete targets like ending child marriage everywhere, or ensuring everyone has access to affordable and reliable electricity. These goals are universal, meaning that all countries have committed to strive towards them. They aim to improve people’s lives all over the world, foster prosperity and protect the planet. To support this global endeavor, the OECD helps countries devise strategies, strengthen governance frameworks and measure progress towards achieving the Goals. Learn more
• Tax and development Effective taxation is vital for development. An effective tax system not only raises revenues needed for funding public services, but can also support development goals, for example by helping combat illicit financial flows, reducing inequality through redistribution and addressing health and environmental objectives by influencing taxpayer behaviour. Learn more
• Urbanisation, infrastructure and development Fast-growing cities are transforming the economic, social and political landscapes. This is especially evident in Africa where urbanisation offer significant opportunities to accelerate progress towards the 2030 and 2063 development agendas. The OECD provides vital data and policy analysis to assist decision makers in comprehending the impacts of urban growth. Learn more

Programmes of work

• Multi-dimensional Reviews​ The OECD’s Multi-dimensional Reviews help policy makers design policies and strategies that promote development in a holistic sense, and do not simply promote growth. This takes into account the complementarities and interactions across policies and in doing so helps to identify the sequencing of policies needed to remove binding constraints to sustainable development and well-being improvements. Learn more
• OECD Initiative on Global Value Chains, Production Transformation and Development The Initiative is a global platform for policy dialogue and knowledge-sharing between countries from Africa, Asia, Europe and the Americas. It aims at improving evidence and at identifying policy guidelines to support production transformation and sustainable and inclusive participation to local, regional and global markets. Learn more
• OECD Policy Dialogue on Natural Resource-based Development The platform assists fossil-based and mineral-rich developing and emerging economies harness their natural resources for sustainable development, and transition to a low-carbon future in a just and equitable way . Through our work OECD and non-OECD producing countries, in consultation with extractive industries, civil society and think tanks, craft innovative and collaborative solutions for resource-based development. Learn more
• Centre on philanthropy The OECD Centre on Philanthropy contributes to the global demand for more and better data and analysis on global philanthropy for development. It brings together efforts from existing research centres and projects, expands the OECD database and provides research and analysis on its global trends and impact in the context of the 2030 Agenda. Learn more
• Aid for Trade​ The Aid for Trade initiative seeks to align donor and partner countries’ strategies in promoting trade as an engine of economic growth and sustainable development. The OECD and WTO have established a partnership to monitor and evaluate the initiative. Learn more
• Green Transition in the Western Balkans Climate change and environmental degradation are increasingly affecting people’s lives, disrupting economies and transforming ecosystems, with the Western Balkans being no exception. Green transition offers a pathway to mitigate these effects and foster a more sustainable future, while unlocking the potential for enhanced competitiveness and resilience in the face of evolving global challenges. Learn more

Related publications

Subscribe to our development newsletter

Universidad de Navarra

Generative AI changes the book publishing industry: reengineering of business processes

Article Sidebar

Main Article Content

The research defines main direction of book publishing houses reengineering based on the analysis of successful cases of AI use in publishing business. The timeline of the research started in August 2023 and was summarised in the beginning of January 2024. The main methods were expert interview, monitoring of international and Ukrainian internet platforms, and document analysis. The study showed that the main aspects of business processes reengineering in publishing houses, based on the use of AI, are: (1) development of business strategies and plans; (2) development of digital spaces in publishing houses; (3) emerging of new professions; (4) discussions and their summaries; (5) received manuscripts check; (6) finding plagiarism; (7) preparation of creative, advertising, and presentation materials; (8) working with numbers and databases. The recommendations on the use of AI in business processes are extracted from the policies of the organisations connected with the book publishing industry. They are presented in the convenient table for further use.

One of the study results showed that Ukrainian publishing houses discuss the capabilities of AI for generating different types and formats of content, and based on that, AI capabilities for reengineering are considered. One of the biggest challenges, created by AI, is that the technology develops faster than people can perceive so they struggle to describe the technology itself and its impact. It means that we should adjust to the changes, caused by exponential development of AI, finding resources to overcome unequal access to AI capabilities in the process of specialists’ preparation.

Akerkar, R. (2019). Artificial intelligence for business. Cham: Springer. https://www.doi.org/10.1007/978-3-319-97436-1_1

Al-Nemri, J. N. & Lemster, M. (2022, January 20). Control manuscripts and book projects with AI assistants. buchreport. Retrieved from https://www.buchreport.de/news/pp-manuskripte-und-buchprojekte-mit-ki-assistenten-steuern/

Bhaskar, M. & Suleyman, M. (2023). The Coming Wave: Technology, Power, and the Twenty-first Century’s Greatest Dilemma. New York: Crown.

Biblioteka Analiz (2021, May 14). Sztuczna inteligencja oszczędzi czas i pieniądze wydawców. Rynek-Kziazki. Retrieved from https://rynek-ksiazki.pl/czasopisma/sztuczna-inteligencja-oszczedzi-czas-i-pieniadze-wydawcow/

Bischoff, M. (2021, October). AI and the book market. Machines That Write Novels? Goethe-Institut. Retrieved from https://www.goethe.de/ins/ca/en/kul/met/phm/22435419.html?forceDesktop=1

Bischoff, M. (2021, October). Machines That Write Novels? ZEITGEISTS. Retrieved from https://www.goethe.de/prj/zei/de/art/22435419.html

Cherry Book Publishing (2023). Artificial intelligence at Kirschbuch Verlag. |W72|. Retrieved from https://www.wagner1972.com/seventytwo/kuenstliche-intelligenz-im-kirschbuch-verlag

Chytomo (2023, December 29). Knyshkovyi 2023: Piv roku bez rosiiskykh knyzhok, z novymy knyharniamy ta v poshukakh kadriv. Chytomo. Retrieved from https://chytomo.com/knyzhkovyj-2023-piv-roku-bez-rosijskykh-knyzhok-z-novymy-knyharniamy-ta-v-poshukakh-kadriv/

Clutch (2024, February 12). Top Artificial Intelligence Companies in Ukraine. Clutch. Retrieved from https://clutch.co/ua/developers/artificial-intelligence

Collins, Ch., Dennehy, D., Conboy, K. & Mikalef, P. (2021, October). Artificial intelligence in information systems research: A systematic literature review and research agenda. International Journal of Information Management. Retrieved from https://www.doi.org/10.1016/j.ijinfomgt.2021.102383

Daugherty, P. R. & Wilson, H. J. (2018). Human + Machine: Reimagining Work in the Age of AI. Harvard Business Review Press.

Du Sautoy, M. (2023). Kod tvorchosti. Yak shtuchnyi intelekt uchytsia pysaty, maluvaty, dumaty. ArtHuss. (Original work published 2019).

Du Sautoy, M., trans. Zhukovska, K. & Turchyn, T. (2023). Yak vchytsia alhorytm. ArtHuss. Retrieved from https://www.arthuss.com.ua/books-blog/yak-navchayetsya-alhorytm-kod-tvorchosti

Federation of European Publishers (2023, June 15). FEP position paper on Artificial Intelligence (AI) [Position Paper]. Retrieved from https://fep-fee.eu/IMG/pdf/2023-06-15-fep_position_paper_on_artificial_intelligence-2.pdf

Feshchuk, V. & Baturevych, I. (2023, October 24). Conclusions of Frankfurt 2023: the fragility of existence and the support of threatened markets. Chytomo. Retrieved from https://chytomo.com/pidsumky-frankfurta-2023-krykhkist-isnuvannia-i-pidtrymka-zahrozhenykh-rynkiv/

Filigheddu, L. (2023, June 23). Artificial Intelligence for Publishing: application and advantages. paperlit. Retrieved from https://www.paperlit.com/blog/digital-publication/ai-for-publishing/

Friedman, J. (2023). I report on the book publishing industry and help authors understand the business. Jane Friedman. Retrieved from https://janefriedman.com/

GBTEC (2023, July 15). Artificial Intelligence in Business Process Management. GBTEC. Retrieved from https://www.gbtec.com/resources/ai-in-business-process-management/

Grace, K., Salvatier, J., Dafoe, A., Zhang, B. & Evans, O. (2018). When will ai exceed human performance? Evidence from AI experts. Journal of Artificial Intelligence Research. https://www.doi.org/10.48550/arXiv.1705.08807

Grace, K., Stein-Perlman, Z., Weinstein-Raun, B. & Salvatier, J. (2022, August 04). 2022 Expert Survey on Progress in AI. AI Impacts. Retrieved from https://wiki.aiimpacts.org/ai_timelines/predictions_of_human-level_ai_timelines/ai_timeline_surveys/2022_expert_survey_on_progress_in_ai

Grace, K., Stewart, H., Sandkühler, J. F., Thomas, St., Weinstein-Raun, B. & Brauner, J. (2024, January). Thousands of AI Authors on the Future of AI. AI Impacts. Retrieved from https://aiimpacts.org/wp-content/uploads/2023/04/Thousands_of_AI_authors_on_the_future_of_AI.pdf?utm_source=substack&utm_medium=email

Horbik, V. (2023, July 11). Ajax Systems added AI services to translate its texts and tripled costs. dev.ua. Retrieved from https://dev.ua/news/ajax-systems-dodav-ai-servisy

Iansiti, M. & Lakhani, K. R. (2020). Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World. Harvard Business Review Press.

James, H. (2023, July 2023). AI Changes Everything. Project Syndicate. Retrieved from https://www.project-syndicate.org/commentary/ai-in-war-and-work-reordering-society-by-harold-james-2023-07

Jones, A. (2023, November 14). Announcing the 2024 Writer’s Yearbook. Writer’s Digest. Retrieved from https://www.writersdigest.com/be-inspired/announcing-the-2024-writers-yearbook-special-issue

Kantar Ukraine (2023, December 07). Both beckoning and terrifying: a year of boom around AI. KANTAR. Retrieved from https://www.kantar.com/ua/inspiration/consumers/ai-in-ukraine

Khandusenko, N. (2023, December 22). NAZK pereviriatyme declaratsiyi za dopomohoyu shtuchnoho intelektu. Yak tse bude vidbuvatys. dev.ua. Retrieved from https://dev.ua/news/nazk-pereviriatyme-deklaratsii-za-dopomohoiu-shtuchnoho-intelektu-1703235936

Kuzmenko, O. (2023, December 20). “AI mozhe obrobliaty 50-70% zapytiv”. Yak pratsuye ukrayinskyi komunikatsiinyi startup Kwizbot, shcho vykorystovuye heneratyvnyi AI. dev.ua. Retrieved from https://dev.ua/news/mini-interviu-z-rozrobnykamy-kwizbot-1703069521

Kuzmenko, O. (2023, December 22). Shtuchnyi intelekt zekonomyv Ajax Systems ponad $100 000. Yak same. dev.ua. Retrieved from https://dev.ua/news/shi-zekonomyv-ajax-100k-dolariv-1703233373

Lebrun, T. & Audet, R. (2020, September 18). Artificial Intelligence and the Book Industry. White Paper. zenodo. Retrieved from https://zenodo.org/records/4036258

Lee, K.-F. (2020). AI. Nadderzhavy shtuchnoho intelektu. Kytai, Kremniieva dolyna i novyi svitovyi lad. Book Chef. (Original work published 2018).

Lee, K-F. (2018). AI Superpowers: China, Silicon Valley, and the New World Order. New York: Harper Business.

Lemster, M. (2021, February 17). Data as a decision-making aid: Where AI can be used in publishing. buchreport. Retrieved from https://www.buchreport.de/news/it-daten-als-entscheidungshilfe-wo-ki-im-verlag-genutzt-werden-kann/

Lykke, K. (2023, August 03). The Future of AI In Publishing. Johns Hopkins University Press. Retrieved from https://www.press.jhu.edu/newsroom/future-ai-publishing

McIlroy, Th. (2023, June 02). AI Is About to Turn Book Publishing Upside-Down. Publishers Weekly. Retrieved from https://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/92471-ai-is-about-to-turn-book-publishing-upside-down.html

Mehdi, Yu. (2024, January 04). Introducing a new Copilot key to kick off the year of AI-powered Windows PCs. Microsoft. Retrieved from https://blogs.windows.com/windowsexperience/2024/01/04/introducing-a-new-copilot-key-to-kick-off-the-year-of-ai-powered-windows-pcs/

Mehta, I. (2023, May 12). Meta announces generative AI features for advertisers. Tech Crunch. Retrieved from https://techcrunch.com/2023/05/11/meta-announces-generative-ai-features-for-advertisers/

Mollick, E. (2023, November 27). Reshaping the tree: rebuilding organizations for AI. One Useful Thing. Retrieved from https://www.oneusefulthing.org/p/reshaping-the-tree-rebuilding-organizations

Newton, C. (2023, May 11). How Google is making up for lost time. Platformer. Retrieved from https://www.platformer.news/how-google-is-making-up-for-lost/

Pellerin, B. (2023). AI Business Strategies: Leveraging Artificial Intelligence as a Competitive Advantage. Quebec: Independently Published.

Rabe, Th. (2023, May 24). “AI is an opportunity for creative industries”, says Bertelsmann boss. Financial Times. Retrieved from https://www.ft.com/content/1a02c92c-b5e6-454d-a303-44b7db04e306

Reuss, B. (2023). Artificial intelligence. Börsenverein des Deutschen Buchhandels. Retrieved from https://www.boersenverein.de/politik-positionen/kuenstliche-intelligenz/

Russell, St. & Norvig, P. (2021). Artificial Intelligence: A Modern Approach (Pearson Series in Artifical Intelligence). Hoboken: Pearson.

Russell, St. (2021). Human Compatible: Artificial Intelligence and the Problem of Control. London: Penguin Books.

Saikaly, T. (2023, October 16). The Transformative Role of Artificial Intelligence in the Publishing Industry. FADEL. Retrieved from https://fadel.com/whitepaper-the-transformative-role-of-artificial-intelligence-in-the-publishing-industry/

Shipper, D. (2023, June 2). Please Make a Better Kindle. Chain of Thought. Retrieved from https://every.to/chain-of-thought/please-make-a-better-kindle

Startup City Hamburg (2023, August 24). 3 Hamburg startups in the publishing sector. Startup City Hamburg. Retrieved from https://startupcity.hamburg/de/news-events/startup-news/3-hamburger-startups-aus-dem-bereich-publishing#autor

Sterling, D. (2023). The ChatGPT Advantage: Transform Your Business with Artificial Intelligence-4 Books in 1. Portland: Independently Published.

STM (2023). Generative AI in Scholarly Communications. Ethical and Practical Guidelines for the Use of Generative AI in the Publication Process. Retrieved from https://www.stm-assoc.org/wp-content/uploads/STM-GENERATIVE-AI-PAPER-2023.pdf

STM (2023). Global Principles on Artificial Intelligence (AI). Retrieved from https://www.stm-assoc.org/wp-content/uploads/FINAL-Global-AI-Principles-Formatted_9-5-23.pdf

Sweenor, D. E. (2022). Artificial Intelligence: An Executive Guide to Make AI Work for Your Business. Burlington: TinyTechMedia.

The Soa Advisory Team (2023, June 7). Artificial intelligence: practical steps for members. The Society of Authors. Retrieved from https://www2.societyofauthors.org./2023/06/07/artificial-intelligence-practical-steps-for-members/?_x_tr_sl=auto&_x_tr_tl=uk&_x_tr_hl=uk

Yao, M., Zhou, A. & Jia, M. (2018). Applied Artificial Intelligence: A Handbook For Business Leaders. New York: TOPBOTS.

Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License .

RIGHTS TRANSFER

By submitting the article for evaluation and subsequent publication in Communication & Society , the AUTHOR exclusively assigns the rights of public communication, reproduction, distribution and sale for commercial exploitation to the University of Navarra through its Publications Service, for the maximum legal term in force -the entire life of the author and seventy years after his death or declaration of death-, in any country, and in any of the current and future edition modalities, both in print and electronic versions.

In the event that the article is not accepted for publication , this transfer of rights lapses with the communication of the refusal to the AUTHOR.

The AUTHOR affirms that the article is unpublished, that it has not been sent simultaneously to another publication medium and that the rights have not been transferred exclusively previously. He is responsible to the University of Navarra through its Publications Service for the authorship and originality of his work, as well as for all pecuniary charges that may arise for the University of Navarra through its Publications Service, in favor of third parties due to actions, claims or conflicts arising from the breach of obligations by the AUTHOR.

Olena Ryzhko, Taras Shevchenko National University of Kyiv

Kateryna sokolova, taras shevchenko national university of kyiv.

We've detected unusual activity from your computer network

To continue, please click the box below to let us know you're not a robot.

Why did this happen?

Please make sure your browser supports JavaScript and cookies and that you are not blocking them from loading. For more information you can review our Terms of Service and Cookie Policy .

For inquiries related to this message please contact our support team and provide the reference ID below.