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How to write a UCAS personal statement

A student writing a personal statement on a laptop

Writing a great personal statement

Read our guide on what it is, what to include, how to start, length and what makes a good personal statement 

Once you've decided which universities and courses to apply for, completing your application is pretty simple – until it comes to how to write your UCAS personal statement.

This guide covers everything you need to know about how to write a personal statement for university. We look at what it is and how you can start your personal statement. We've also got questions to guide you and a suggested personal statement structure you can use so you know what to put in it.

If you'd like even more resources, support and UCAS personal statement examples, you can sign up to access our personal statement hub .

What is the UCAS personal statement?

How universities use your ucas personal statement, how to start a ucas personal statement.

  • Get feedback on your UCAS personal statement

The personal statement is part of your UCAS application. It's how you show your chosen universities why you'll make a great student and why they should make you an offer.

Your personal statement also helps you think about your choice of course and your reasons for applying, so you know you’ve made the right decision.

Get feedback on your personal statement

Sign up to our personal statement hub to get feedback on your draft. You'll also get access to videos, help sheets and more tips.

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UCAS personal statement word limit

Your personal statement length can be up to 4,000 characters long. 

This may sound a lot, but it's a word limit of around 550–1000 words with spaces and only about 1 side of typed A4 paper.

You need to keep it concise and make sure it's clear and easy to read.

Applying for multiple courses

Although you can apply for up to 5 courses on your UCAS application, you can only submit 1 personal statement. So it needs to cover all your course choices.

If you really want to show your commitment to applying for different courses, we will accept a second personal statement from you to reflect your application e.g. if you are applying for Law elsewhere, but Criminology and Criminal Justice with us.

Lots of students who apply to university have achieved the basic entry requirements and many more students apply than there are places available. Admissions teams can use your UCAS personal statement to get to know you and decide why you're more suitable than other applicants.

Some universities read every personal statement and score them. Then they use them alongside your qualifications and grades to decide whether to offer you a place or interview. Other universities put less emphasis on the personal statement and use it with students who have borderline entry requirements.

Universities might refer to your personal statement again on results day if you don't get the grades you need. So a good personal statement could clinch you a uni place even if your grades aren't what you hoped for.

Starting your personal statement can seem scary when you're staring at a blank screen. But, things will seem less daunting once you start.

  • Set aside some time in a place where you're comfortable and won't be disturbed. Grab a notepad or computer.
  • Write down anything and everything that's influenced your decision to go to university and study your chosen subject. Jot down your skills and experience too.
  • Use the questions below to guide you. Don't worry about the personal statement length at this point – you can cut things out later.

When to start your UCAS personal statement

Ideally, you want to leave yourself plenty of time – a few weeks or even months – to plan and write your personal statement.

Try not to leave it to the last minute, as tempting as this may seem when you've got so many other things to think about.

Questions to guide you

Your motivation.

  • Why do you want to study at university?
  • Why do you want to study this subject?
  • How did you become interested in this subject?
  • What career do you have in mind after university?

Academic ability and potential

  • How have your current studies affected your choice?
  • What do you enjoy about your current studies?
  • What skills have you gained from your current studies?
  • How can you demonstrate you have the skills and qualities needed for the course?
  • What qualities and attributes would you bring to the course and university?

Your experience

  • What work experience (including part-time, charity and volunteer work) do you have and what have you learnt from it?
  • What positions of responsibility have you held? (For example, prefect, captain of a team or member of a committee)
  • What relevant hobbies or interests do you have and what skills have they helped you develop?
  • What transferable skills do you have, such as self motivation, team working, public speaking, problem solving and analytical thinking?

Research and reading

  • How do you keep up with current affairs or news in your chosen subject?
  • What journals or publications relevant to your chosen subject do you read?
  • Which people have influenced you, such as artists, authors, philosophers or scientists?

Now it's time to write your personal statement using your notes. It's best to draft it on a computer, and remember to save it regularly.

You can copy and paste it into your UCAS application when you're happy with it.

Personal statement structure

While there's no set template for a personal statement, you may find it useful to follow this personal statement structure when you decide what to put in your statement.

What to include in a personal statement

  • Reasons for choosing this subject(s)
  • Current studies and how these relate to your chosen subject(s)
  • Experiences and how these relate to your chosen subject(s)
  • Interests and responsibilities and how these relate to your chosen subject(s)
  • Your future after university
  • Summary including why you'll make a great student

Further tips for a good UCAS personal statement

  • Use information on university websites and the UCAS website. This often includes the skills and qualities universities are looking for in applicants
  • Ask friends, family and teachers to remind you of activities you've participated in. They might remember your successes better than you do
  • Don’t include lists in your application, like a list of all your hobbies. Focus on 1 or 2 points and talk about them in depth to show their relevance to your application
  • Explain and evidence everything. It’s easy to say you have a skill, but it's better to demonstrate it with an example of when and how you’ve used it
  • Avoid clichéd lines such as ‘I've always wanted to be a teacher’ as it says nothing about your motivations or experiences
  • If you’re applying for a joint degree or different subjects, give equal time to each area and try to find common aspects that show their similarities
  • Never lie or plagiarise another statement – you'll be caught and it could result in your application being automatically rejected
  • Proofread your personal statement by reading it out loud and ask friends, family or a teacher to check it for you

Sign up to our personal statement hub

Watch videos, get top tips and download our help sheets – that's what our personal statement hub is for. It's for you to write your story, so you can show your strengths, ideas and passion to your chosen universities.

You'll also be able send us your draft, so you can get feedback and feel confident about what you've written.

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How to decide your next steps, choosing what to study after gcses, life after your ucas discovery exhibition, how can i make it great, so, how do i tackle this, what do i need to remember, who am i writing it for, writing a personal statement.

Always write in a way that's true to yourself, but remember there’s someone on the other side of the paper reading what you’ve got to say.

things to include in a personal statement ucas

Jane Marshall, Director – Optimising Futures

What can I start doing now?

Organise your choices in the UCAS Hub.

things to include in a personal statement ucas

Don't fret.

Here are some key points to keep in mind:

Be you — you’re great.

Discover the UCAS Hub

See your opportunities. Organise your choices.

things to include in a personal statement ucas

Writing a personal statement takes practice. You’re putting yourself out there in a way that you’ve probably not had to do before. It’s both an art and a science, and the topic is YOU. With a bit of planning, it’s not just doable but a really good experience in learning about yourself.

So, how do you begin to sell yourself to someone you’ve never even met?

The short answer: With confidence and a bit of structure.

The longer answer: An admissions officer or hiring manager is looking to see what kind of person you are and why you want to do something. It’s not just what you say, but how you say it, why you think it’s important, and what you’ve done to show it. Don’t be afraid to share those ambitions and interests. Let them out!

My advice is to always think carefully about the course you want to study and if it’s something you find interesting.

things to include in a personal statement ucas

Start with who you are as a person, your skills and interests, and why a subject or apprenticeship matches you. End it with how you hope this will influence the future, small or big, it’s the beginning step of something great.

Be authentic

No one knows you better than you know yourself, so show your interests, achievements, goals and personality.

Don’t get stuck in cliches like “I’ve always wanted to…” It’s not about the goal — your ambition is real and important. Tell them the why and why it matters to you.

things to include in a personal statement ucas

Talk about your experiences and what they’ve meant to you. No two people have lived the same life and that makes your perspective unique.

You’ve 4,000 characters, which seems like a lot until it’s not enough. Before you start, set out the points you want to make, and work out what you need to say in order to land your point.

There’s no way like just starting, and once you get into it, the less awkward it is.

Your first draft won’t be your final draft, so don’t be discouraged if it doesn’t immediately come together.

“You are you.

Now, isn’t that pleasant?”

things to include in a personal statement ucas

If you’re stuck, talk to someone. Friends, parents, teachers — they all see you in a different light.

Speaking to them can help you get an idea of some of your best qualities and how much you’ve grown.

It’s easier to write about yourself when you’re talking about things you’re passionate about.

If you love reading, building things, understanding why things are — then let it show.

things to include in a personal statement ucas

Give yourself time

Explain the why

Don’t be shy

Talk about the future

Walk away from your computer for a day or two. Come back and ask yourself, “Can I say this in a more direct way?” If you can, then change it.

Do you love reading? Interested in sustainability? Ask yourself why you’re drawn to something and share it.

In or out of school. Climbed mountains? Part of a local climate change group? Chief recycler in the house? Think about including these — they say a lot about who you are.

Even if you’re still figuring things out, how you want to be contributing to the world or what you want from it is great to share.

Oh, and remember: you won’t be able to submit your personal statement if it’s over the word limit — the system literally won’t let you. Happy writing.

things to include in a personal statement ucas

Alan Bullock Careers

Independent careers adviser and writer, ucas personal statements: 20 things to put and 20 things not to put (2023 update).

things to include in a personal statement ucas

“This is a must-read for students applying for Uni, especially the don’ts.” (Head of Careers, University of Warwick, October 2021)

I originally wrote this several years ago as four separate online articles for the former Which? University website. The articles were extremely popular at the time and reached many thousands of readers, drawing lots of positive feedback from students, parents, teachers and advisers alike. I re-published them on my blog as one integrated article in 2021 and have since made some further improvements to it.

My aim is to prompt applicants with some suggestions about the kind of content universities like to see in a personal statement … and what they would prefer not to see.

One message I would like to add as a preface is that your personal statement will be very important for most courses at some unis and for some courses at most unis, especially if there’s strong competition for places. But equally, it’s fairly unusual for applicants to be rejected purely because of their statement, as long as they’ve researched and prepared for it sensibly and written it with care. In that context, my advice would be to see it as an opportunity not a threat, a point which is reinforced in the quote right at the end of the article.

———-

Article 1: 10 things to put in your personal statement

No two personal statements should be the same (the clue is in the personal ) but there are certain additions that will get the attention of the admissions tutor reading it, whatever subject you want to study. 

I asked admissions tutors for their views on this and here’s what they said. 1. Explain your reasons for wanting to study the course

What motivates you to take this course at university level? Mention how your interest developed, what you’ve done to pursue it or how you’ve drawn inspiration from your current studies. Or just demonstrate your enthusiasm for the subject.

“Be specific from line one.” (English admissions tutor)

  2. Explain how you’re right for the course

Provide evidence that you fit the bill. Demonstrate how you meet the selection criteria, or show that you’ve researched the course or profession and understand what studying the subject at university level will involve … and that you’re prepared for this.

“Keep on topic and show that you’ve really done your research and know why you want to do the course.” (Sport admissions tutor)

3. Reflect on what you’ve learned beyond the classroom

If possible, outline how you’ve pursued your interest in your chosen subject beyond your current syllabus. This is sometimes referred to as your ‘super-curricular’ learning.

For example, talk about any further reading you’ve done around the subject and give your critical views or reflective opinions about it. This could be from books, quality newspapers, websites, periodicals, scientific journals, films, documentaries, videos, radio programmes, podcasts, blogs, vlogs, attending public lectures and so on.

However, try to avoid mentioning the wider reading that everyone else is also doing. For example, I’ve often seen personal statements for Economics that mention Levitt and Dubner’s book ‘Freakonomics’, but this book is so popular and well-known that it once prompted a busy university admissions tutor to say to me: “If I have to read about Freakonomics one more time, I’ll scream.” A slight exaggeration of course, but hopefully you get my drift.

4. Reflect on any relevant experience(s) …

Reflect on your experiences, explaining what you’ve learned from them or how they’ve helped develop your interest in the subject. This could be work experience, work shadowing, a part-time job, volunteering, university open days or tasters, summer schools, museum or gallery visits, stage performances, cultural events, archaeological digs, visits to the local courts, travel, competitions, a maths challenge or even just a conversation with someone who does what you want to do.

“It doesn’t have to be anything fancy.” (Archaeology admissions tutor) 

5. … Especially if you’re applying for a vocational subject

Reflecting on relevant experience or observation will be essential for some professional courses, where in effect you’re applying for the career as well as the course:

“ Reflect  on your experience, don’t just describe it. Talk about the skills the profession needs, how you’ve noticed this and how you’ve developed those skills yourself.” (Occupational Therapy admissions tutor)

“Whatever environment you’ve been in, what did you spot or learn from what happens there? Or what did you observe about how the qualities exhibited by professional staff helped them engage effectively with patients or service-users?” (Medicine admissions tutor)

6. Can you demonstrate transferable skills?

Yes you can! And admissions tutors will want to hear about them. For example, it could be your ability to work independently, teamwork, good time management, problem-solving, leadership, listening or organisational skills. 

7. Expand on the most relevant ones

But don’t simply list off the skills you think you have. Think about which ones relate most readily to the course you’re applying to, then demonstrate how you’ve developed, used or improved one or two of them. Again, admissions tutors want to hear about  specific  examples, like:

  • projects or assignments (what role did you play, what went well?)
  • positions of responsibility (what did you achieve, how has it improved your self-confidence?)
  • activities like sport, music or drama (what did you learn from your role, how did you work as a team?)
  • activities like Young Enterprise or the Duke of Edinburgh Award (what was the biggest challenge and how did you overcome it …. or what went wrong and what did you learn from that?)
  • volunteering or part-time job (what have you observed, what extra responsibilities have you taken on, what skills have you demonstrated yourself?)

8. Show that you’re a critical thinker

University is all about being able to think independently and analytically, so being able to demonstrate that you’re working like this already is a big plus point. Explaining how one of your A-Level or IB subjects, a BTEC assignment, a T-Level placement, or additional studies such as the Extended Project Qualification (EPQ) has made you think more critically could be an effective way of doing this.

“If you’re taking the EPQ, do talk about it as it’s the kind of studying you’ll be doing at uni.” (Modern languages admissions tutor) 

9. What’s the longer-term plan?

Mention what your longer-term goals are if you can do this in an interesting way or if you’ve got a specific path in mind. But if you do, then try and show a spark of individuality or imagination.

“Just saying you want to be a journalist isn’t going to stand you out from the crowd.” (History admissions tutor)

If you haven’t got a specific path in mind, maybe just talk about what you’re looking forward to at uni and what you want to gain from your course or from university life.

If you’re applying for deferred entry, do mention your gap year plans if you’ve made a firm decision to take a year out. Most courses are happy for you to take a gap year, but will want to know briefly how you plan to spend it. 

10. Keep it positive

It can be difficult to get going with your personal statement, but don’t panic. Start with your strengths, focus on your enthusiasm for the course and talk positively about yourself. Or check out my separate article on ‘How to write a killer opening’.

Article 2: 10 more things to put in your personal statement

My original top ten of what to put in your personal statement was so popular, they asked me to write some more. So to help you ensure that your personal statement stands out, here are ten more key points that uni admissions tutors – the people who will actually be reading your statement – told me they’re really looking for.

1. Paragraphs

Use paragraphs rather than one solid block of text. This will help you to organise your material and make it more readable. A statement with clearly-defined, well-structured paragraphs will look a lot easier on the eye to an admissions tutor who has hundreds to read. Because you can’t indent on UCAS Apply, leaving a line between each paragraph will look even better. But on the other hand, if you do leave a line between paragraphs, they will all count towards your 47 and therefore you won’t be able to write so much. Deciding whether to leave a line between paragraphs is therefore a matter of personal choice and it might even be a good question to ask at a uni open day ,  to see which they prefer. One way to get the best of both worlds and to make the most of all 47 lines is not to leave a line between your paragraphs, but to tweak them so that the final line of each paragraph finishes midway or at least before the end of the line. That way, it still looks like a separate paragraph.  

2. A balance of academic and extra-curricular content

Universities tend to suggest that you focus about 75% on your academic interests and why you want to study the course, and no more than 25% on the extra-curricular dimension that shows you’re a rounded person. This is a useful guideline.

That said, it’s not a hard and fast rule. So if you don’t do much outside your studies, don’t pretend, just focus mainly on your academic interests and talk about what you  think  instead of what you do. Different courses will need different approaches too, especially if you’re applying for a professional course like Medicine, Nursing, Primary Teaching or Social Work, which will need much more emphasis on your relevant insights or experience.      On the other hand, for subjects like Law, Psychology, Engineering or Business, where having relevant work experience is very useful but not actually essential, maybe think about other ways that you’ve observed or engaged with the subject, or demonstrated relevant skills, like in your wider reading, hobbies, personal life, enterprise activities or part-time job.   

3. Evidence that you’ve researched your choices

If your statement is all about your passion for media production, but their course is all about media theory and analysis, they won’t be impressed. Likewise, raving about Ancient Rome won’t impress if their history course starts in 1500. So do research the courses thoroughly and ensure that the content of your statement shows that you know what you’re applying for. Some university websites (such as Bristol and LSE) have sections on what their admissions tutors typically look for in personal statements and this sometimes includes specific advice for individual courses. You could be at a big disadvantage if you haven’t checked these out.

4. Engagement with your chosen subject

An admissions tutor wants you to stand out from the crowd, but in a good way. You won’t achieve this by being bizarre, or with meaningless clichés like ‘I was born to dance’, ‘biology is my life’ or ‘it has always been my dream to be a vet’.

Instead, show your genuine enthusiasm and engagement with your chosen subject by reflecting on what you gained or learned from the book you found in the library that changed your views, or the relevant experiences you’ve had, or a project you did, or the podcast you just heard, or the summer school or public lecture you went to. This will help you get the tutor’s attention and demonstrate that you’ve engaged with a subject in a reflective way.

5. Lateral thinking

Do talk about what inspires you about your chosen course, but try to avoid the more obvious and popular things that hundreds of other applicants will write about. For example, a Criminology statement that reflects on crime in the 19th century or the causes and effects of vandalism on the estate where you live might have more impact than yet another one that talks about serial killers or a TV series that everyone else watches too. Think outside the box. 

6. Honesty and being yourself  

Be honest and be yourself. It’s your voice they want to hear. And if there’s even a remote chance that you might be invited for an interview, your statement will need to stand up to close scrutiny. You won’t want any exaggerated claims coming back to haunt you. 

7. Enthusiasm and curiosity

Admissions tutors are likely to love their subject and they want to teach students who share their enthusiasm. If you can also demonstrate curiosity, maybe by giving one or two examples of what you’d like to learn more about, that’s even better.

“Most of all we want people who are enthusiastic about the course”.  

8. Saying HOW  

SHOW, DON’T TELL. Provide examples and evidence that demonstrate what you think or do. For example:

  • HOW has playing basketball improved your teamwork skills?
  • HOW has doing the Duke of Edinburgh Award made you a better leader?
  • HOW did reading about the historical context of Yeats’ poetry change your understanding?
  • HOW did you get the elderly man with dementia in the nursing home where you volunteer to tell you about his life?
  • HOW did you get a new insight into law or psychology in your Saturday job on the deli counter at Sainsbury’s?
  • HOW did you personally cope with the academic or personal challenges caused by the pandemic?

9. Saying what you want from your course

Admissions tutors often mention this. As well as outlining what you can offer them, what do you want them to help  you  achieve? 

10. Ending on a positive note

Make the conclusion short and sharp, choosing your key message carefully and conveying it concisely. Don’t simply regurgitate what you’ve already said. Finish on a positive note with something that adds to your statement.

If you’re struggling to think of a conclusion, two unis I spoke to said they especially look out for applicants who will be good ambassadors for the university. If you already do things at school or college that make you a good ambassador, maybe mention how you hope to build on this at uni.

Article 3: 10 things NOT to put in your personal statement

University admissions tutors read hundreds of personal statements from students each year. But what don’t  they want to see? Here are some of the ‘pet hates’ they mentioned … and it might be best to steer well clear of them.

1. Quotations

It’s your voice they want to hear, not Coco Chanel, Einstein, Martin Luther King, Nelson Mandela, David Attenborough, Descartes or Napoleon’s. So don’t put a quote in unless it’s really necessary to make a critical point, otherwise it’s a waste of your 47 lines.

“We ignore quotes, so it’s a waste of space.”

“So many applicants use the same quotes and the worst scenario is when it comes right at the start of the statement with no explanation.”

“I don’t care what Locke thinks, I want to know what YOU think.”

Or as a Sport admissions tutor said: “I’m totally fed up with Muhammad Ali quotes.”

Avoid giving a list of all the books you’ve read, countries you’ve visited, work experience placements you’ve done or positions you’ve held. For starters, it’s boring to read. It’s not what you’ve done, it’s what you think about it or learned from it that matters.

A Dentistry admissions tutor summed it up well:

“I would much rather read about what you learned from observing one filling than a list of all the procedures you saw.”

3. Platitudes and over-used clichés

Avoid ‘from a young age’, ‘since I was a child’, ‘I’ve always been fascinated by’, ‘I have a thirst for knowledge’, ‘the world we live in today’, ‘law is all around us’, … hopefully you get the idea. They constantly recur in personal statements and don’t really say anything. Or as one admissions tutor said: “Don’t give me platitudes” .

In my own experience, and I’ve read thousands of statements over the years, the first two on that list are probably the most frequent. If you’ve written your first draft and ‘from a young age’ or ‘since I was a child’ are in the first line, ditch it and try to think of a more specific way to open your statement.

4. Bigging yourself up with sweeping statements or unproven claims

More phrases to avoid: ‘I genuinely believe I’m a highly motivated student’ or ‘My achievements are vast’. Instead give specific examples that provide concrete evidence. Show, don’t tell!

5. The word ‘passion’

If possible, try to demonstrate your passion but don’t actually use the word.

“The word ‘passion’ (or ‘passionate’) is incredibly over-used.”

“Try to convey your passion without using the word ‘passion’.”

6. Stilted vocabulary

Frequent use of words or phrases like ‘fuelled my desire’, ‘I was enthralled by’ or ‘that world-renowned author Jane Austen’ make you sound a bit fake or like you’re over-using the thesaurus.

If you wouldn’t say something in a day-to-day conversation or discussion, don’t say it in your statement. It’s even worse if you get it slightly wrong, like ‘I was encapsulated by the bibliography of Richard Branson’ or ‘it was in Year 10 that my love for Chemistry came forth’ (or, worse still, ‘came fourth’, which is what one applicant actually wrote).

7. Plagiarism, lies, exaggeration or using AI

UCAS uses stringent similarity and plagiarism software and your chosen universities will be told if you copy anything from another source. Don’t be tempted to do it!

This extends to using an AI tool such as ChatGPT too, although UCAS does advise that you could use ChatGPT legitimately to give you ideas about topics that might be relevant to your chosen subject or to suggest ways of structuring your statement or to check your draft statement for readability.

As for exaggeration, don’t say you’ve read a book when you’ve only read a chapter; you never know when it might catch you out at a university interview.

“If you didn’t do it, read it or see it, don’t claim it.”

8. Trying to be funny or quirky

Humour, informality or quirkiness can be effective in the right setting but it’s a big risk, so be careful.

“It can be spectacularly good – or spectacularly bad.”

“An admissions tutor is not guaranteed to have your sense of humour.”

“Weird is not a selling point.”

9. Negative comments or excuses

Don’t talk about why you haven’t done something, or why you dropped a subject. Focus on the positives.

10. Irrelevant personal facts – the ‘So what?’ rule

Before you write about playing badminton, or how your love of reading started when you were given a Beatrix Potter book when you were five, apply the ‘SO WHAT?’ rule. Does it make a useful contribution and help explain why you should be given a place on the course? If not, scrap it. 

Article 4: 10 more things NOT to put in your personal statement

My original 10 personal statement don’ts article was so popular that they asked me to come back with this follow-up. So here’s a fresh set of things you really shouldn’t include in your statement.

1. Incorrect spelling and bad grammar

Don’t forget poor punctuation either. These are obvious and easily-avoided issues, so check and double check before you submit your application. Grammar and spelling crimes could result in rejection, especially if you’re applying to a very competitive course. 

“Law is a subject that requires precision and one spelling mistake can mean rejection.” (Law admissions tutor) 

My personal favourite was the student who wrote: “I have a part-time job as a waiter at Raymond Blanc’s Brassiere”. A brassiere is a bra and the correct word should have been Brasserie, but the good news is that we spotted and corrected it. He also added an excellent sentence reflecting on the transferable skills he developed in the role and subsequently got offers from all five unis he applied to.

2. Long sentences

Keep it concise. If some of your sentences are several lines long and only separated with commas, or worse still not punctuated at all, try to break them up with more full stops. 

3. Stating the obvious

Consider this sentence: ‘In my work experience I learned to communicate effectively with clients, which is an important skill in accountancy.’ It’s the last part of this sentence that’s stating the obvious. Admissions tutors don’t need you to tell them it’s an important skill, that much is obvious. Instead, explain  how  you learned to communicate effectively and maybe give them an actual example. Or alternatively, elaborate on what you’ve observed yourself about the importance of effective communication in accountancy.  

4. Repeating irrelevant academic details

Your qualifications, subjects, grades and other personal details are listed elsewhere in your UCAS application, so you don’t need to list them in your personal statement or start by saying ‘I am currently studying…’. It’s a waste of those precious 4,000 characters. Nor do you have to write about all the subjects or courses you’re taking, unless you really want to. Be selective. Statements that say ‘Maths has given me this, English has given me this and Psychology has given me this…’ tend to come across as dull and unimaginative. Besides, admissions tutors especially like to know what you have engaged with  beyond  the syllabus rather than just within it. 

5. Rhetorical questions and other waffle

‘So why should I be considered for a place on your course?’. ‘Why astrophysics?’. To put it bluntly, rhetorical questions like these just sound patronising; they serve no purpose and waste space. The same applies to waffle of any kind. As a senior admissions tutor once told me, “we have a waffle detector gland” .  

6. ‘When I was young’

This is a common complaint from admissions tutors. It can be tempting to begin your personal statement with something that first inspired you when you were six, but unis actually prefer to hear about something more recent or, better still, what is it that inspires you now? This is another reason why ‘from a young age’ or ‘since I was a child’ tend to be ineffective.  

7. Flattery

Some statements have a tendency towards flattery, with sentences like ‘it would be an honour to be offered a place at your world-renowned university’. Don’t do it! It’s not what an admissions tutor wants to hear. What they do want to find out is what  you  can offer  them , or what you aspire to learn from them, not that you’re only choosing their course or university because of its prestigious reputation.

8. Names of universities

Avoid showing preference for a specific university unless there’s a good reason to mention them or unless you’re applying for only one.

9. Being formulaic … and letting adults interfere

“Too many statements are formulaic” is a frequent comment I’ve heard from universities. Following a standard formula or template could mean that your statement just won’t stand out. Yes, there are guidelines and criteria you might wish to follow and it’s very sensible to do so. But do be imaginative as well, within reason.  That said, don’t be too weird or off-the-wall in your approach. But equally, don’t let anyone force you to be excessively conventional either and don’t be afraid to demonstrate your individuality.

It’s right to get your personal statement proof-read too but be cautious about letting other people edit it for you. If you do, the danger is that your own voice gets lost and it may end up sounding more like the 47-year-old person who edited it than the 17-year-old who wrote it. There’s a balance to be struck here, which is reflected in a couple of other quotes I’ve picked up from admissions tutors:

“The worst statements are polished but boring.”

“If an adult has helped you write it, we can tell.”    

10. Finally, don’t panic!

Stay calm. It’s difficult not to perceive your statement as a scary obstacle, but admissions tutors want you to view it as an opportunity to demonstrate your enthusiasm for the course, along with any insights or experiences that show you are a good prospective uni student. A Geography admissions tutor at a Russell Group university explained it like this and I think it’s a reassuring way to conclude this article:

“The reason students come here is because they’re fascinated by the subject. So we just want you to demonstrate this in your statement, along with an extra-curricular dimension that provides a bit of evidence to show that (for example) you work well in a team.”

You might also find it useful to check out my other two personal statement articles, which you’ll find adjacent to this one on the blog page of my website:

  • How to write a killer opening : https://alanbullockcareers.com/2022/06/25/ucas-personal-statements-writing-a-killer-opening-june-2022-update/
  • Applying for a mixture of courses : https://alanbullockcareers.com/2022/06/25/ucas-personal-statements-applying-for-a-mixture-of-courses-june-2022-update/

©  Alan Bullock, updated 20/9/2023

My featured image is a photo I took at Swansea University’s Bay Campus.

http://www.alanbullockcareers.com

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How to write a great UCAS personal statement

What is a personal statement.

The personal statement is the most important part of the UCAS process. It is your opportunity to explain why you have picked the subject you want to study and demonstrate your personality, passion and knowledge about your chosen subject.

Although your personal statement is the most important part of your application, it can also be the most difficult to put together. Writing your personal statement requires you to think seriously about your goals and aspirations. You might even change your mind about these as you are putting together your statement. However, this is a key part of working out what you want to do in the future.

How long can my personal statement be?

Your personal statement can be up to 4,000 characters (including spaces) or 47 lines of text long – whichever comes first.

Seven tips for writing a great UCAS personal statement

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1. Do your research

You can use websites such as the National Careers Service to research the sort of jobs you would enjoy and the recommended routes into those careers. The UCAS website features details about every UK university course. Use this to find out subject specifics such as minimum entry requirements, available additional funding, career prospects and more. Visit campus open days and take the opportunity to speak with lecturers and see university facilities in person.

A woman writing in a notepad next to a Mac

2. Take your time to plan and draft

A good personal statement cannot be written the night before. Take your time to plan what you want to say, and use multiple drafts to make sure you say it in the right way. As well as this, make sure you have enough time before the deadline to give yourself a break before rereading and sending off your statement. Taking a break can help you notice things you might not otherwise see and catch mistakes that might otherwise damage your chances of success.

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3. Show off your personality

Hundred of thousands of students apply through UCAS every year — but only one of them is you. Your personal statement needs to reflect your personality and show universities what makes you unique. Talk about specific personal experiences and interests that have led to you choosing your subject. What do you do outside the classroom that is interesting and related to your chosen course? However, avoid using jokes or humour, even if it is a natural part of your personality.

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4. Show off your passion

Above all else, university admissions staff want to see how enthusiastic, motivated and focused you are on your chosen subject. Devote over half of your personal statement to talking about the subject area you are applying for and why you are passionate about it. Talk about specific areas of the course that interest you — but avoid mentioning anything that only one of your chosen universities offers. Keep in mind that you can only submit one personal statement, no matter how many places you are applying for.

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5. Be specific and relevant

Everything in your personal statement should show universities that you have the skills and qualities they are looking for. This means you should talk about your experience and aspirations in relevant ways. For example, if you have experience working in a shop, talk about how it has helped you develop the strong communication skills needed for a business management degree. Make sure you provide evidence for why you are the skilled, experienced person that your chosen universities are looking for.

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6. Use your own language

Keep your writing simple and to the point. Avoid cliched words like ‘passionate’, as these can come across as inauthentic to the person reading your personal statement. Stick to vocabulary that you are familiar with — if you do not use a word in your day-to-day life, then do not use it in your personal statement. Make sure that you do not plagiarise other people’s work: UCAS has software to detect any writing that is copied or paraphrased from anywhere else, and some universities will reject you outright if your application is plagiarised.

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7. Keep it brief

Admissions tutors have a lot of personal statements to read, so make sure you get to the point and do not take up more reading time than you need to. Use short paragraphs, straightforward language, and only include information that is relevant. A good idea is to write your opening and closing sentences last, as writing the rest of your statement might help inspire you and help cut down unnecessary words.

How to structure your personal statement

1. explain the reasons for your choice of subject.

Do not just talk about the importance of your chosen subject: the person reading your statement already knows this.

2. Explain why you are suitable for the course

You can use this section to explain how certain aspects of your chosen degree will help you progress and succeed.

3. Discuss your career aspirations

Demonstrate your knowledge of your chosen sector and your ambitions within it.

4. Describe the person behind the application

This can be a relatively short section: a few lines of interesting, relevant information will do.

5. Conclude by linking back to your introduction

Be brief: your conclusion is necessary, but everything above it is more important.

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What to include in a personal statement

Knowing what to include in your personal statement and what to avoid will improve your chances of having your university application accepted. these are our tips..

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What to include

What not to include, what to remember before you start.

One of the most important parts of your university application is your personal statement. Knowing what to include won’t only help your chances of earning a place on your ideal course but will help you stand out from other applicants.

Include the following when crafting your personal statement:

  • Why you want a place on the course
  • Your career aspirations and how your chosen subject fits into these (if you’re still unsure on your future career goals, give an idea of what you’d like to move into upon graduation)
  • Qualities and experience you’ll bring to your studies, supported with evidence of how you’ve demonstrated these qualities or gained such experience
  • Examples of any relevant work, volunteering or academic experience to support your claims. Identify what you took away from each experience and link it to why you’ve chosen to apply for the subject
  • Other examples of learning and growth to support your claims, including extracurricular activities and achievements. This shows unis that you’re willing to engage with other aspects of the university experience beyond your studies
  • Any sponsorships or placements you've acquired or have applied for, with an explanation of why they’ll help with your career aspirations
  • If your first language isn't English, describe any opportunities you've had to use English (such as attending an English-speaking school or working somewhere where the main language is English)
  • Details of your gap year, if you plan to take one, and how it contributes to your interest in your chosen subject
  • Positive language, especially when describing your experience, that shows why you want to study your chosen subject
  • Challenges you’ve faced during the covid pandemic, how you’ve positively handled these and what they have taught you
  • Words and sentences in active voice, such as ‘I intend to...’, ‘I strongly believe that...’ and ‘My future career aspirations include...’

Amanda, one of the senior Paramedic Science lecturers at the University of Brighton , shared with us what she expects students to include in their personal statement:

Consider the subjects you're studying and their relevance to the course you're applying for. Demonstrate research into any professional bodies associated within the field you're applying for (if relevant). Articulate your preparedness for undergraduate study or awareness of the differences between college and university, in terms of study and level of expectations. Explain what's been learned from your experiences and how this will help with your future career aspirations. Amanda Blaber, Senior Lecturer at the University of Brighton, Honorary Fellow of the College of Paramedics, and Senior Fellow Advance HE (Higher Education Academy)

You don’t need to include everything in your personal statement. You only have 4,000 characters and 47 lines to work with, so keep your writing clear and concise

Avoid including:

  • Plagiarised content, under any circumstances. All personal statements are scanned by detection software – if you’ve used someone else’s work, your offers can be withdrawn
  • Words that make you sound too clever or gimmicky – there’s no guarantee that admissions tutors will understand your humour
  • Waffle or padding – only include relevant information
  • Quotations or quirky language – unless it’s relevant and makes sense based on the qualities you’re describing
  • Any mention of specific universities or course names – you’ll be using the same personal statement for each course and university you apply to
  • A list of your qualifications – unis will already have this information, so there’s no need to use up space listing them again
  • Additional papers to UCAS – these can be sent directly to the universities you’re applying to, with your UCAS application number attached
  • Anything that might come across as immature or that you can’t sensibly talk about in an interview
  • Excuses as to why you haven’t been able to gain relevant experience
  • Tips for writing your personal statement               
  • How to make your personal statement stand out

The task of writing your personal statement may initially feel overwhelming. But by leaving yourself enough time and starting with a plan, you’ll eventually craft a personal statement to be proud of.

Do the following before you start:

  • Leave yourself plenty of time to plan and write your personal statement
  • Write your first draft somewhere other than on the application itself, such as on Word or Google Docs. You can then copy and paste your personal statement into UCAS Apply
  • Keep the language clear and concise throughout – you have a limit on character count
  • Remember that a first draft is a first draft. Your personal statement doesn’t need to be perfect right away. Re-read and edit your piece as much as you like before the deadline
  • Find 2–3 people willing to proofread your personal statement and give feedback. They might notice any mistakes you’ve missed
  • How to start a personal statement

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  • The Ultimate UCAS Personal Statement Guide

Last Updated: 31st May 2022

Author: Rob Needleman

  • Getting started

Table of Contents

When it comes to completing your UCAS application, the Personal Statement is one of the most important parts to consider.

While your grades show your academic ability and Admissions Tests assess your knowledge and capabilities, a Personal Statement is all about you. Tutors want to see the person behind the application and understand why you’re a suitable candidate for your chosen course. 

Although each university will have its own unique way of shortlisting applicants, your Personal Statement is your opportunity to demonstrate your strengths and let your personality shine through.

However, over 20,000 students apply for Oxbridge every year which is a lot to compete with. As such, you need to stand out from the crowd and really get across your reasons for wanting to study your topic, which can make the prospect of writing one and including all the right things pressurising. To help you, we have written this ultimate Personal Statement guide. Let’s get started.

How to write a Personal Statement

Your Personal Statement isn’t a long monologue of your life so far, nor a gigantic list of all your achievements. Think of yourself as a storyteller. Start at the beginning with how you developed an interest for your chosen subject and end with where you see yourself after university.

Before You Start

How to get started.

Before you sit down to write your UCAS Personal Statement, the first thing we recommend is to research the courses you want to apply for. This will help you prepare your statement as courses vary from university to university, and your content should reflect these. Bear in mind, you are only able to send one Personal Statement to all your chosen universities, so you can’t overly cater to one. Look at all of the details, including the structure, modules and examination methods, as well as what they’re looking for from a student. This will support your first draft, though bear in mind you’ll redraft a few times before it’s perfect.

For example, Oxford lists the personal characteristics that they look for in applicants to their Medicine degree:

How many words should a Personal Statement be?

Personal Statements can be up to 4,000 characters long (615-800), and no more. This might sound like a lot, but it’s just one side of A4 paper. There’s plenty of information to include, so make sure it’s concise, clear and easy to read.

When to start writing it

It’s never too early to start thinking about your Personal Statement and what you’re going to write about. But there is a deadline : October 15th for all Oxbridge courses including Medicine and Dentistry, and January 25th for other undergraduate subjects. We suggest you begin preparing at the start of the year, as this gives you plenty of time to plan, draft and rewrite until it’s perfect for submission.

Your Personal Statement is the first thing Oxbridge Admissions Tutors will see about you. It’s imperative you get it right.

Our Oxbridge Premium Programmes help you write a successful Personal Statment that ticks all the Admission Tutor’s boxes. Our proven support is implemented through various mediums including Personal Statment Intensive Courses, Personal Statment Marking and Personalised Reading Lists.

Discover our Oxbridge Premium Programmes  by clicking the button below to  enrol and triple your chances of success.

What To Include

Your Personal Statement is a glimpse into your passion, how keen you are to learn and what you already know about your chosen subject. Express your interest by commenting on the areas that fascinate you most. For example, is it helping people that draws you into Medicine, or is it the fascinating human anatomy? 

Another great way to show your enthusiasm is through your previous experience in the subject. Demonstrate why you’re suitable for the course by providing evidence of any relevant skills and qualities that relate to this. What are you good at? What have you done that proves it? 

  • Answering Your Personal Statement Questions

Mention any additional projects, work experience or extra-curricular activities you’ve got involved with that further demonstrate you’re an ideal candidate. Reflect on the skills you’ve gained from these (as long as they’re transferable to your studies). Admissions Tutors will be looking for such information, as well as your unique selling points — give examples of things you’ve done that show you have a wider interest in learning. 

You should also try to link your interests, skills and qualities to your university research. However, Oxbridge are not interested in sports, hobbies or if you play any musical instruments — keep it academic.

Show you’re an interesting person and have a true passion for your subject, and your Personal Statement should be a winning one. Your enthusiasm is what will make your statement stand out, so don’t shy away from expressing your love for your chosen subject, though you don’t need to say you’ve dreamed about doing the course your entire life.

Aim to include things like:

  • Personal attributes, such as adaptability, problem-solving and organisation
  • Employment experience and volunteering work
  • Personal interests in your subject
  • Relevant extracurricular activities, like any clubs or societies you belong to
  • Your future after university

The Structure

The key to writing a good UCAS Personal Statement is getting the structure right, as this can have a huge effect on the message it delivers. Often, students get caught up in the content and forget that presenting information effectively is just as important as the words included.

Each section of your statement needs to be crafted correctly so that Admissions Tutors can digest the information easily. While there are no strict rules on how to structure it — since it’s personal to you — there are a few rules of thumb to use to find the right balance. In general, though, remember to consider the format, structure and content equally, and you’ll write a great Personal Statement.

  • Personal Statement Cheat Sheet

Here is a breakdown of how we recommend students to split up their essay:

  • Introduction - About six lines
  • Academic abilities - 22 - 27 lines
  • Extra-curricular information - 10 - 12 lines
  • Conclusion - No more than four lines

Personal Statement Introduction

Rightly or wrongly, it is highly likely that your UCAS Personal Statement will be remembered by its opening sentence. It must be something short, sharp, insightful, and catch the reader’s attention. It sets the precedent for the rest of your statement and unfortunately, decides whether your statement is paid particular attention to when read.

  • Avoid using overused words like “passionate”, “deeply fascinating”, and “devotion”.
  • Avoid using clichéd quotes like the infamous Coco Chanel’s “fashion is not something that exists in dresses only”.
  • If you are going to use a quote, then put some effort into researching an obscure yet particularly powerful one – don’t forget to include a reference.
  • Draw on your own personal experiences to produce something both original and eye-catching.

Once that’s out of the way, you need to answer the most important question:

The introduction does not need to be very long. It is generally a good idea to open the statement with something that sets the context of your application. For example, someone who is applying to study History may open: ‘History is all around us’, rather than ‘I have always been interested in History because…”

By the end of the introduction the reader should clearly know:

  • What subject you are applying for
  • What motivated you to apply for this subject

Make sure you keep it personal and honest! The exact phrase: “from a young age, I have always been interested in” was recently used more than 300 times in Personal Statements in a single year, and substituting “young” for “early” gave an additional 292 statements – these phrases can quickly become boring for Admissions Tutors to read!

Personal Statement Main Body

In the rest of your text, your aim should be to demonstrate your suitability for the course by exemplifying your knowledge of the course structure and its requirements through personal experience. Again, there are no rigorous guidelines on how to do this and it is very much down to your own writing style. Whereas some prefer a strict structure, others go for a more synoptic approach, but always remember to be consistent to achieve a flowing, easy to read Personal Statement.

Here’s the structure we recommend:

Paragraph #1: This should cover why you are suited for your subject. This will include your main academic interests, future ambitions (related to the chosen degree), and what makes the course right for you. This should be the academic side of why you want to study this subject.

Paragraph #2: This should still cover why you are suited for your subject. However, it can be less focused on academic topics. If you’ve had to overcome any significant challenges in life and wish to include these in your Personal Statement, this is normally the best place to do so. Similarly, any work experience or relevant prizes & competitions should be included here.

Paragraph #3: This is the smallest part of the main body and is all about extra-curricular activities. It is easy to get carried away in this section and make outrageous claims, e.g. claim to be a mountain climber if all you have ever climbed is a hill at the end of your street etc. Lying is not worth the risk, given that your interviewer may share the same hobby that you claim to be an expert in. So, don’t be caught out!

What you should include in your Personal Statement main body:

  • Sports and other hobbies
  • Musical instruments
  • Work experience
  • Personal interests in the field of study
  • Personal attributes

What you shouldn’t include in your Personal Statement main body (or anywhere!):

  • Negative connotations – always put a positive spin on everything
  • Lack of reflection
  • Controversy in whatever form it may come
  • Generic/stereotypical statements
  • Listing things

Personal Statement Conclusion

The conclusion of your Personal Statement should be more about leaving a good final impression rather than conferring any actual information. If you have something useful to say about your interest and desire to study your subject, you shouldn’t be waiting until the very end to say it!

A good conclusion should not include any new information, as this should be in the main body. However, you also need to avoid repeating what you have said earlier in your Personal Statement. This would be both a waste of characters and frustration for the tutor. Instead, it is better to put into context what you have already written and, therefore, make an effort to keep your conclusion relatively short – no more than four lines.

For more inspiration, take a look through our other successful Personal Statement a nalysis articles:

Successful Personal Statement For Natural Science (Physical) At Cambridge

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1. Show passion for your subject

Admissions Tutors aren’t going to pick a candidate who doesn’t seem particularly interested in their field. Show your passion and eagerness to learn and succeed. Why do you love your subject? Why have you chosen it? What do you find most interesting and why?

2. Talk about you

This is your chance to talk about you, your interests and skills. It’s no good saying you’re passionate if you don’t prove that you are. Write in a natural style to show off your personality, making sure it’s genuine, relevant and specific.

3. Use appropriate language

Re-read your Personal Statement multiple times and check that the content is academic, engaging and clear.

4. Provide evidence to back up your claims

It’s all well and good saying you love medical science, but this is going to fall flat if you can’t back it up. Talk about your school subjects and results, any wider reading and relevant work experience. Perhaps you attended a lecture on your subject — this would be good evidence.

5. Link your activities outside of education to your course

Tell tutors why these activities are relevant and what you have learned as a result. Focus on transferable skills gained too, such as time management or organisational abilities.

6. Spell check and look for grammatical mistakes

Poor spelling and grammar makes for a terrible first impression, so ensure you triple-check it’s written to the highest standard before submitting it.

Our Personal Statement dont’s

1. Write a clichéd beginning

Don’t waste time thinking of a catchy opening. The best Personal Statements get to the point quickly, so avoid starting with phrases like “From a young age”, “I am applying for this course because”, and “Throughout my life I have always enjoyed…”. Go straight into why you are interested in your course subject.

2. Use cringe-worthy language and cheap gags

This is not impressive and can indicate that you’re not a serious student. It’s essential you don’t come across as verbose or pretentious too, as Admissions Tutors will spot this immediately. They are well-versed in the ramblings of students who think this tone makes them seem more intellectual.

3. Overcomplicate things

Say what you need to, be specific and don’t waffle too much — you’ll run out of characters fast.

4. Go overboard with extra-curricular activities

Talking about these is good, but the truth is, Admissions Tutors have very little interest in what you do outside of education unless you can find a way to directly link them to your subject.

5. Plagiarise content

You can read Personal Statement examples online for inspiration but avoid copying and pasting them. During your interview, you’re likely to be asked about specific parts of your statement, and if you’re caught off-guard, you’re going to look silly. This could ruin your chances of being accepted. Use a plagiarism detector to ensure your essay is unique.

6. Mention universities or specific courses by name

You can only write one Personal Statement, so it’s the same for each course you apply for. Avoid mentioning specific unis by name or detailing exact specifics of a module, for example. Keep it general.

Now you know what to include in your Personal Statement and the best practices for doing so, we hope you feel more confident writing it. We have plenty of guides and successful personal statement examples to go through in our Free Personal Statement Resources page. Good luck submitting your UCAS application!

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9 Things To Include In Your UCAS Personal Statement

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Need to write your personal statement?  Here is some advice from UCAS.

To apply for a course, you'll need to complete a personal statement in a maximum of 4,000 characters of text.  It is your opportunity to sell yourself to your prospective college or university; to describe the ambitions, skills and experience that will make you right for your choices.

Write about the course

  • Why are you applying for your chosen course(s)?
  • Why does this subject interest you?
  • Why do you think you're suitable for the course(s)?
  • Do your current or previous studies relate to the course(s) that you have chosen?
  • Have you taken part in any other activities that demonstrate your interest in the course(s)?

Write about your skills and achievements

  • Universities like to know the skills you have that will help you on the course, or generally with life at university. List these skills here and any supporting evidence to back up why you are so excited about the courses you have chosen.
  • Include any other achievements you’re proud of, positions of responsibility that you hold or have held both in and out of school, and attributes that make you interesting, special or unique.

Write about your work experience and future plans

  • Include details of jobs, placements, work experience or voluntary work, particularly if it's relevant to your chosen course(s). Try to link any experience to skills or qualities related to the course.
  • If you know what you’d like to do after completing the course, explain how you want to use the knowledge and experience that you gain.

Dos when writing your personal statement

  • Do use your best English and don’t let spelling and grammatical errors spoil your statement.
  • Do show that you know your strengths and can outline your ideas clearly.
  • Do be enthusiastic – if you show your interest in the course, it may help you get a place.
  • Do expect to produce several drafts of your personal statement before being totally happy with it.
  • Do ask people you trust for their feedback.

Don’ts when writing your personal statement

  • Don’t exaggerate – if you do you may get caught out at interview when asked to elaborate on an interesting achievement.
  • Don’t rely on a spellchecker as it will not pick up everything – proofread as many times as possible.
  • Don’t leave it to the last minute – your statement will seem rushed and important information could be left out.

If you want to know what you can say about yourself, ask your tutor, parents/carers and friends.  If you are a Loughborough College learner and want to have your statement checked, email it to: [email protected] .

Despite the Coronavirus, careers information, advice and guidance is still available at Loughborough College, just via email, rather than face to face. 

You can  email Sue Mason , the Careers Officer on:  [email protected]  and ask for assistance with choosing a career; choosing a course for next year at college, university or another training provider; writing a CV or personal statement; applying for a job or apprenticeship; planning a gap year; or anything else related to your future study or employment.  We are here to help you to progress.

Loughborough College Careers Officer.

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UCAS personal statement checklist

Unless you’re applying for a course that interviews, your personal statement is the only opportunity you have to demonstrate your personality through your application. Once you’ve written your statement, why not use our checklist below to make sure you have got all the vital elements covered.

things to include in a personal statement ucas

The personal statement on your UCAS application is your chance to really sell yourself to the universities you are applying to. We do read them and it can make the difference between receiving an offer and being unsuccessful.  Once you’ve got your ideas for your personal statement ready to go, use our handy checklist below to make sure you’ve covered all the important information.

  • Have you said in the first two sentences what you would like to study? Remember, be innovative in the way you tell us.
  • Have you proofread it? Get everyone involved: friends, family, teachers – anyone that’ll look at it. Try reading it aloud too – doing this will make it very clear if something isn’t quite right.
  • Have you used full sentences, paragraphs and proper grammar? It is a formal document so should read like one.
  • Have you double-checked your spelling and grammar? The UCAS application form doesn’t have a spellcheck function, so we recommend copying it into a word processor to use theirs (it will also give you the character count – remember you’ve only got 4000 – and that includes spaces!).
  • Have you got the balance right? We recommend that your statement should focus 80% on the course, and why you want to study it, and 20% on you and your skills. Other universities might have different ideas on this though.
  • Have you talked about why the course you are applying for is interesting to you – you need to convince Admissions Teams that you want to study this subject for at least the next 3 years.
  • Have you told us how have you come to this decision on the course you are applying for? Have you shared your experiences – something unique to you?
  • Have you provided evidence to any claims you make and told us how, as a result, you are more suitable to the course?
  • Have you offered an opinion or discussed a contemporary issue around your subject? The best personal statements show what you’ve learned independently and how it’s informed your opinion.

Your Transferable Skills:

  • Have you shown what makes you ideal for the course?
  • Are the skills you’ve mentioned relevant to the course? Ask yourself the question ‘so what?’ If you can’t think about a reason to talk about a particular skill, the reader will wonder why you’ve mentioned it at all.

You can use the ABC test to see if you are making it relevant:

  • A = Activity: This might be captaining a sports team, or being part of a drama club
  • B = Benefit: This is the skill(s) you have gained from doing the activity
  • C = Course: How the skill will help you to complete the course successfully

And finally, remember that this is a personal statement. It should be totally unique and all about you. Our final tip is this: If you were to anonymously give your personal statement to someone in your class, could they identify it as yours? If they couldn’t, we need to see more about you in there.

Read our tips for writing a UCAS personal statement

For more advice, see the UCAS tips for writing a personal statement

You might also be interested in:

  • how to apply for undergraduate courses
  • student support
  • your offer and confirming your place
  • transferring from other universities

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Writing a Personal Statement for UCAS: The 10 Big Mistakes Students Should Avoid

things to include in a personal statement ucas

James is senior content marketing manager at BridgeU. He writes and directs content for BridgeU's university partners and our community of international schools

  • Writing a UCAS Personal Statement for a subject that isn’t the right fit
  • Spelling & grammar mistakes
  • Avoid pointless cliches
  • Endlessly listing extracurriculars
  • Over-using quotes or taking them out of context
  • Telling the reader something they already know 
  • Ignoring word limits
  • Unnecessary origin stories
  • Making things up
  • Controversy

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Writing a UCAS Personal Statement requires a student to convey a lot of information in a short space of time. Mistakes are easy to make. Read our run down of the most common ones and how to avoid them

Writing a Personal Statement for UCAS is, in many ways, like asking a student to tell the story of their life in 4,000 characters or less. 

And if that sounds hard, it’s because it is. 

The UCAS Personal Statement is the  cornerstone of a UK university application . Students need to write a genuine, authoritative and compelling account of who they are and what they want from a UK university degree. They need to quickly grab the attention of the university admissions officer reading their Personal Statement, and they need to make sure they stand out from the hundreds of other applications that will be crossing that admission officer’s desk. 

In order to do this, the Personal Statement will require a student to master form, structure and content in such a way that makes their writing stand out. 

Understandably, students might feel an inordinate amount of pressure to get their Personal Statement right first time. 

Indeed, more often than not, it’s not a case of students being lazy when writing their UCAS Personal Statements. The problem is often that students will have a lot to say and will have put a lot of thought into their Statement, but may make some simple stylistic mistakes that could cost them when they finally submit their application. 

But if these mistakes are easy to make, they’re also easy to avoid. 

So we’re going to take you through the 10 most common (and potentially costly) mistakes that a student might make in their UCAS Personal Statement, and give you some tips on how to help your students avoid them. 

Bonus Resource –  To help your students avoid any major mistakes before they begin, our Personal Statement worksheet helps them to plan and write a truly compelling account of themselves.  Click here to download

1. Writing a UCAS Personal Statement for a subject that isn’t the right fit 

If students have done their research carefully and considerately, then this shouldn’t be a problem. Ideally, in the year leading up to the submission of the Personal Statement, your students will have shortlisted their university and course preferences to the point where they’re applying for a subject area they’re truly passionate about. 

But this first, major mistake is the natural conclusion of a student being pressured into a subject or career path by family, parents or even school peers. Hopefully this won’t happen – but if a student is writing their UCAS Personal Statement for a subject they’re not truly passionate about, then this should set off alarm bells. It will ultimately affect the quality of the Personal Statement. 

And, most importantly, admissions staff will easily spot a Personal Statement where the student’s heart isn’t in it. 

Top tip:  We at BridgeU are big fans of students finding their best-fit universities and courses (after all, it’s why we built our platform!). Students need to put a lot of time into making sure the UK course they are applying for is right for them. Starting a Personal Statement without having thoroughly researched university and course options is one of the most fundamental mistakes a student could make. 

2. Spelling & Grammar Mistakes 

This may seem like a rather obvious mistake, and one your students hopefully shouldn’t be making. 

But the tight time frames associated with a UCAS Personal Statement will make spelling and grammar mistakes more likely, especially if your students aren’t taking the time to proof-read their personal statement before submitting it. 

Spelling and grammar mistakes can really count against students, and can make their writing appear sloppy or poorly thought through. It’s an especially bad look if your students are applying for humanities or social sciences courses, or indeed any degree that requires a lot of extended writing! 

Top tip:  Encourage your students to print out their Personal Statement. Whilst we know that a lot of students do more things digitally these days (and BridgeU is an online platform after all!), reading a UCAS Personal Statement back as a living, printed document can really help students hone their eye for detail! 

3. Avoid exuberant language and pointless cliches 

“My love of Physics began when I used to look up at the night sky as a child, and found it simultaneously breath-taking and awe-inspiring.” 

“I’ve been passionate about the works of William Shakespeare since seeing my first production on stage. I’m fascinated by how Shakespeare remains relevant for today.” 

Can you see what’s wrong with these two examples? 

Whilst they are very positive and well-worded statements about why a student might want to study astrophysics, or Shakespearian literature, both these Personal Statement examples tip very quickly into cliche and generalisation. 

We’re not suggesting you shouldn’t encourage your students to use positive language when writing a UCAS Personal Statement, but this positive language needs to be backed up with clear, specific examples and rigorous analysis. 

Remember – the key to an excellent Personal Statement is showing, not telling. 

So why is Shakespeare still relevant to today? What specific examples could a student writing about a 16th century author use to demonstrate their relevance to the 21st century? 

Likewise, proclaiming a love for the wonders of the night sky is all well and good, but why did it make our example student want to study Physics? 

Top tip:  Encourage students to set a limit on the number of adjectives or descriptive phrases they use in their writing. It’s important to remember a Personal Statement has to accomplish a lot in a relatively short number of words. If students over-use words like ‘passionate’, ‘breathtaking’ and ‘awe-inspiring’ they’re just going to end up repeating themselves. 

4. Endlessly listing extracurricular activities

Extracurricular activities are a vital part of any Personal Statement. If used in the right way, they can help a student to stand out, and seem like a more well-rounded person. Extracurriculars can also help to showcase valuable soft skills that universities value in their students. 

But there’s no point using extracurriculars like a grocery list. Students endlessly describing their extracurriculars will mean nothing if they don’t link them back to the overall narrative of the Personal Statement. 

Again, it’s about showing, not telling. Saying ‘I have captained my school football team for three years’ means nothing if the writer doesn’t explain this activity within the context of the Personal Statement. 

Top tip:  When planning their Personal Statement, students need to think about the extracurricular activities that can demonstrate soft skills. What did they learn from doing this particular extracurricular activity? Do they think it will set them apart in their overall application? If the answer is no, then it’s best not putting it in. 

5. Over-using quotes or taking them out of context

Remember what we said about exuberant language and cliches? 

It’s the same with the use of quotes. 

Quotes can be a powerful tool to back up any argument, be it in a UCAS Personal Statement or any other kind of essay. 

But quotes used clumsily can often have the opposite effect, and make the writer of a Personal Statement seem pretentious or just quoting for the sake of it. 

Many students may feel tempted to open their Personal Statement with a quote from Mahatma Gandhi, or Martin Luther King. A student who is submitting an application for psychology may feel it necessary to begin their Personal Statement with a quote from Sigmund Freud. 

The trouble is that many UK university admissions tutors have probably seen the same quotes again and again. Again, if quotes aren’t used in context, or don’t serve the overall narrative of the Personal Statement, then it may be worth not putting them in. 

It’s also important to remember that universities want to hear from the student, not Sigmund Freud! If in doubt, a student writing a Personal Statement should use their own thoughts and insights, not someone else’s. 

Top tip:  Encourage students to use less well-known quotes in their Personal Statement. Quotes from less well-known, specialist thinkers within a subject discipline are more likely to show that a student is widely read and has a deep and rich knowledge of the subject they’re applying for. 

6. Telling the reader something they already know 

Demonstrating subject knowledge and background reading is vital for a UCAS Personal Statement. But this must fit in with the student’s overall story of  why  they want to study that particular degree. 

What students shouldn’t do is explain academic or scientific theories at length, or regurgitate existing arguments that have already been made by other writers in their chosen field of study. 

Students writing a UCAS Personal Statement need to operate from the assumption that the person reading it is probably an expert in their field. It’s only worth students talking about their wider reading, or their take on another piece of academic writing, if they can demonstrate its relevance to them. 

Top tip:  Students should avoid going into depth about other academic or scientific theories unless they have a bearing on the student’s own worldview, and can tell the reader something about why they want to study for that particular course. 

Video: Tips from UCAS on starting a Personal Statement

7. not paying attention to word/character limits .

It’s pretty hard to literally ignore the word/character limit for the UCAS Personal Statement, as there will come a point where students will simply run out of space. 

But some students can fail to pay attention to word/character limits to the extent that they don’t plan the form and structure of their UCAS Personal Statement properly. 

Planning the overall structure and flow of the Personal Statement before writing it is absolutely essential if students are to make the most of the space that UCAS allocates. Half finished thoughts and hastily written conclusions will do more harm than good when someone reads the Personal Statement. 

Top tip:  Run one class/workshop with students where they brainstorm and plan the overall structure of their UCAS Personal Statement. Break the components of a good personal statement down into chunks, and get students thinking about the optimal structure for making their Personal Statements as good as they can be! 

8. Unnecessary origin stories 

Everyone loves an origin story (why else would film studios keep remaking Spiderman?). But origin stories in UCAS Personal Statements can sometimes be a waste of time (this is in sharp contrast to an application like the Common App in the USA), where they love to hear a student’s origin story)

Remember our physics student from Tip no.3 who loved to gaze at the night sky? Childhood anecdotes are great, and can certainly add character to a student’s application. But they’re not always necessary to showcase a student’s devotion to their chosen subject. 

In fact, it’s fair to say that admissions tutors at UK universities are more interested in an applicant’s more recent contributions or achievements in their chosen field of study than snippets of their biography. 

Yet it remains the case that students sometimes feel the need to profess their lifelong devotion to a subject they’re hoping to study at university. It’s really not necessary. 

In fact UCAS themselves once published a list of the  most commonly used opening lines in a Personal Statement . Three of the most frequent openings were 

“I have always been interested in…” (used 927 times)

“For as long as I can remember I have…” (used 1,451 times) 

“From a young age I have always been interested in/fascinated by…” (used 1,779 times) 

Not only does drawing on childhood memories risk losing sight of more relevant information, it’s also something that lots of universities have seen before. 

9. Making things up 

We hope that none of your students would ever lie in their Personal Statement. But if someone feels the pressure to stand out from the crowd and really impress a university, then it could happen. 

Even small, believable exaggerations could come back to haunt a student if they were hypothetically invited to an interview further down the road. It could be as small as pretending to have read a particular book, or quoting/discussing a piece of research in their chosen subject field and not having fully engaged with it. 

Top tip:  When it comes to putting anything untruthful in a Personal Statement, we can only offer you one piece of advice to give to your students. 

Don’t do it! It’s not worth it, students will probably get found out and there’s likely plenty of achievements and skills that students can talk about in their Personal Statement. They just need to think long and hard about what it is! 

10. Being controversial or contrarian for the sake of it 

Being controversial or argumentative can seem like a good way to sit up and get the reader’s attention – but it’s not worth a student doing it unless they’ve really got the evidence and the argument to back it up. 

For example, arguing against a famous essay or piece of research in a student’s chosen subject might seem like a good way to score some brownie points. But why does a student take issue with this particular piece of research? And is it really wise to try and tackle it in the space of a 4,000 character Personal Statement. 

Top tip:  Students should definitely be independent and analytical when discussing their degree subject in their Personal Statement – after all, it’s the most surefire way to stand out. But taking a contrarian position, or trying to make an explosive new contribution to academic discourse in the course of one Personal Statement probably isn’t a good idea. 

Writing a Personal Statement for UCAS – final tips to avoid mistakes

What do these mistakes all have in common? 

The answer is they are the natural consequence of students forgetting some of the core principles of UCAS Personal Statement writing. 

  • Students need to ensure their Personal Statements are well-structured and well-planned – so as to avoid spelling mistakes and/or falling foul of the character limit. 
  • Students need to keep their Personal Statements as unique to them as possible – this means staying truthful to their own ambitions and worldview, and avoiding generalisations or cliches. 
  • A good Personal Statement needs to be rooted in strong analysis and writing that makes good use of evidence and specific examples to back up an argument. 
  • A standout Personal Statement needs to be compelling account of a student’s suitability for a course with a good story at the heart of it – it needs to show, not tell. 

Our Personal Statement template is a great resource if you want to help your students plan and write a truly individual Personal Statement, and avoid some of the mistakes we’ve listed here. Download it below! 

Bonus Resource!

How to write a Personal Statement Worksheet & Template

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COMMENTS

  1. What to include in a personal statement

    Summary. We've talked about the five things every personal statement should include and how you should approach writing it. You may have noticed a big part of writing a great personal statement is your openness to recognising your strengths and sharing that in writing. The five things every student should include on their personal statement.

  2. How to write a UCAS personal statement

    UCAS personal statement word limit. Your personal statement length can be up to 4,000 characters long. This may sound a lot, but it's a word limit of around 550-1000 words with spaces and only about 1 side of typed A4 paper. You need to keep it concise and make sure it's clear and easy to read.

  3. How to write an excellent personal statement in 10 steps

    Use your closing couple of lines to summarise the most important points in your statement. 9. Check your writing thoroughly and get someone else to check it, too. 10. Give your brain a rest by forgetting about your personal statement for a while before going back to review it one last time with fresh eyes.

  4. How to Write a UCAS Personal Statement [With Examples]

    The character limit which UCAS sets for the personal statement is very strict - up to 4,000 characters of text. This means that students have to express themselves in a clear and concise way; it's also important that they don't feel the need to fill the available space needlessly. Planning and redrafting of a personal statement is essential.

  5. Ultimate Guides

    Be authentic. No one knows you better than you know yourself, so show your interests, achievements, goals and personality. Be real. Don't get stuck in cliches like "I've always wanted to…". It's not about the goal — your ambition is real and important. Tell them the why and why it matters to you. Be you.

  6. Five top tips for writing your UCAS personal statement

    More on Fran's top tips. 1. Make sure it's the right course for you. As Fran explains, making sure you've picked the right course for you is essential for keeping motivated both in writing your ...

  7. UCAS personal statements: 20 things to put and 20 things not to put

    Article 4: 10 more things NOT to put in your personal statement. My original 10 personal statement don'ts article was so popular that they asked me to come back with this follow-up. So here's a fresh set of things you really shouldn't include in your statement. 1. Incorrect spelling and bad grammar. Don't forget poor punctuation either.

  8. How to Write a UCAS Personal Statement

    There are specific requirements for your personal statement which you absolutely cannot ignore. You cannot exceed 4,000 characters, or 47 lines of text (including blank lines) - whichever is reached first. If you do, universities won't receive your entire statement. Because of this, make sure your personal statement has a strong, definitive ...

  9. 7 tips for writing a great UCAS personal statement

    Discuss your career aspirations. Demonstrate your knowledge of your chosen sector and your ambitions within it. 4. Describe the person behind the application. This can be a relatively short section: a few lines of interesting, relevant information will do. 5. Conclude by linking back to your introduction.

  10. What to include in a personal statement

    Include the following when crafting your personal statement: Why you want a place on the course. Your career aspirations and how your chosen subject fits into these (if you're still unsure on your future career goals, give an idea of what you'd like to move into upon graduation) Qualities and experience you'll bring to your studies ...

  11. The Ultimate UCAS Personal Statement Guide

    The best Personal Statements get to the point quickly, so avoid starting with phrases like "From a young age", "I am applying for this course because", and "Throughout my life I have always enjoyed…". Go straight into why you are interested in your course subject. 2. Use cringe-worthy language and cheap gags.

  12. Ucas: What to Include in A Personal Statement

    • Personal experiences that have encouraged you to explore this subject. • Where you think the course might take you in the future. • What you might have gained from formal extra-curricular activities such as Duke of Edinburgh Award, Clubs, debating societies or similar. Interests and skills • What you like to do in your free time.

  13. Subject specific personal statement guides

    Subject specific personal statement guides. These personal statement guides from Which? will help your students write personal statements that stand out. They include tips from admissions tutors on what to include and how to showcase their experience to give their personal statements the edge.

  14. 9 Things To Include In Your UCAS Personal Statement

    Dos when writing your personal statement. Do use your best English and don't let spelling and grammatical errors spoil your statement. Do show that you know your strengths and can outline your ideas clearly. Do be enthusiastic - if you show your interest in the course, it may help you get a place. Do expect to produce several drafts of your ...

  15. How To Write A UCAS Personal Statement

    Tips for writing a Personal Statement. Express a passion for your subject. Start the statement strongly to grab attention. Link outside interests and passions to your course. Be honest, but don't include negative information. Don't attempt to sound too clever. Don't leave it until the last minute; prepare ahead of the deadline.

  16. UCAS personal statement checklist

    The personal statement on your UCAS application is your chance to really sell yourself to the universities you are applying to. We do read them and it can make the difference between receiving an offer and being unsuccessful. Once you've got your ideas for your personal statement ready to go, use our handy checklist below to make sure you ...

  17. Writing a Personal Statement for UCAS: The 10 Big Mistakes ...

    Students need to put a lot of time into making sure the UK course they are applying for is right for them. Starting a Personal Statement without having thoroughly researched university and course options is one of the most fundamental mistakes a student could make. 2. Spelling & Grammar Mistakes.