conclusion and recommendation for business plan

Business Plan Conclusion: Summary & Recap

You’ve written your business plan, but now you want to wrap it up to make a lasting impact on your reader. In this article, we will define the conclusion to a business plan as well as provide some tips to help you attract and seal the deal with potential investors and lenders.  

What is a Business Plan Conclusion?

This business plan conclusion is a concise summary and recap of all of the components of a business plan , but especially the executive summary. It summarizes your business plan in 2-3 paragraphs, with an emphasis on the most important points.  

Download our Ultimate Business Plan Template here

Is the Business Conclusion Necessary?

It’s good practice for business plans, but not always necessary to be successful in obtaining funding.

If you have a stellar executive summary, it may be unnecessary.

If the business conclusion is written well enough, it can serve as an executive summary of sorts – a short recap that provides more detail than the business plan as a whole, but only includes the most important points. It could also serve as an executive summary that is more concise than an actual executive summary.  

How To Write a Conclusion for Your Business Plan

The conclusion of your business plan is the last thing people read before deciding to invest in you and your business, so it needs to make a lasting impression.  

Determine Location

Depending on your intended audience, there are two common places for the conclusion. If your plan is meant for internal purposes, you may have the conclusion at the end of the entire document. However, if you are seeking funds from investors, you want to place the conclusion at the end of the Executive Summary, increasing the chances that it is actually read.

Review & Concisely Recap 

    Finish Your Business Plan Today!

Startups might include the following information:.

• Funding requirements
• Service or benefit to the investor
• Target market and audience
• How products or services solve the target market’s problem
• Marketing strategy
• Competitive advantage
• Management team experience
• Financial projections
• Launch plan

Established businesses might include information in their conclusions such as:

• Mission statement
• Company’s history
• Products and/or services
• Historical growth data
• Financial summary
• Company’s goals

Summarize the 3-5 points in a couple of paragraphs. You don’t need to summarize everything that happened in your business plan, just the most important points of the business plan.

Support Your Claims with Stats and/or Visuals

Establish a Call-To-Action (CTA)

Proofread & Spell-Check

The conclusion needs to give your readers a sense of closure by wrapping up all loose ends while making your last pitch effort to obtain the money your business may need.

Business Plan Conclusion Example

Use this conclusion example to help you with how to end a business plan, but keep in mind to make it relevant to your target audience, industry, and funding requirements:

Expanding into the Seattle metro area will allow Skyridge to provide its cutting-edge technology to more people who need it. Purchasing the fabrication plant in Seattle allows us to produce all of our products in-house and in one location, delivering them promptly and efficiently to the northwestern region.

We have the power to change the way people use technology, and we want [Investor’s Name] to be a part of it. By investing in Skyridge’s growth, [Investor’s Name] will benefit in the following ways:

• Inclusion with a startup that has seen XXX% growth over the past X years and our company’s management team with XX years of experience in the technology industry
• Contribution to Seattle’s economic growth and its citizens’ access to technology that enhances their lives
• Participation in company planning meetings and receive an XX% share in all profits earned

We can add to the number of lives Skyridge’s technologies impact, generate more job opportunities in the region, and alter the technology sector if we work together. If you agree with our vision for a better future for everyone, join us.

How to Finish Your Business Plan in 1 Day!

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Related Articles To Help You Write a Business Plan

• How to Write an Executive Summary
• How to Expertly Write the Company Description in Your Business Plan
• How to Write the Market Analysis Section of a Business Plan
• The Customer Analysis Section of Your Business Plan
• Completing the Competitive Analysis Section of Your Business Plan
• How to Write the Management Team Section of a Business Plan + Examples
• Financial Assumptions and Your Business Plan
• How to Create Financial Projections for Your Business Plan
• Everything You Need to Know about the Business Plan Appendix

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How to Write a Great Business Report Conclusion: Everything You Need to Know

Table of contents

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When creating a comprehensive business report for your company, most of your time and energy will go into writing the main section of your report.

Once you come to the conclusion, you will probably be exhausted and you may feel the urge to just ‘wrap it up’ as soon as possible.

This can be a costly mistake.

Your conclusion carries the same importance as all the other sections of the report since it leaves the final impression on the reader.

How you conclude your business report has a direct impact on the way in which the readers will respond to the important information you gathered.

The business report may be spectacular, but without a convincing conclusion, all your efforts may deteriorate.

In this article, we are going to teach you how to write a compelling conclusion that will leave a huge impression on all your readers.

What Is Conclusion in Business Report Writing?

How do you write a conclusion for a report, types of business report conclusions, improve business reporting with databox.

No matter which type of business report you have written, you will need a good conclusion to sum up all the critical information.

A business report conclusion is the last section of the document used for summarizing the most important information, providing a final word to the readers.

Through the conclusion, you are able to convey the main message of your business document. You use it to outline the report as a whole, remind the readers of the main pain points, and present the key findings and decisions.

Depending on whether you have written a shorter or longer business report, the conclusion length may vary, but it should always be included. It is a sign of good organization and it can make the readers understand the pain points much easier.

To put it simply, the conclusion is supposed to create the impression among the readers that the purpose of the report has been achieved.

Business report conclusions have a lot of similarities to executive summaries, which is why a lot of people tend to confuse these two.

However, there are some important things that differentiate them. These include:

• Executive summaries are mainly focused on displaying what the report will be about, while conclusions are an overview of what was discussed in the report.
• Executive summaries provide readers with a broad overview of the business report, while the conclusion summarizes the key pain points and most important data.
• Executive summaries should convince the readers to continue reading the report, while the conclusion should persuade them to take certain action.
• Conclusions tend to include CTAs (Call to Action), which isn’t the case with executive summaries.

Related : Executive Reporting: Management Reporting Best Practices & Report Examples

Now that you understand what a conclusion is and why it’s so important to include it in your report, let’s show you how you can write the perfect one and impress your readers.

Follow these steps to create a great business report conclusion.

Choose the Position

Include the right information, summarize the contents, facts and statistics, maintain a positive tone, develop a cta.

There are two places where conclusions are most commonly placed – at the end of the executive summary and at the end of the entire report.

For business plan reports, the common practice is to place the conclusion at the end of the executive summary.

This way, you make the first step through the executive summary template and introduce the plan’s main pain points and funding needs. Then, you create a conclusion to summarize these numbers to your potential investors, which directly impacts their decision to go over the executive summary once more, this time reading it more thoroughly.

For other types of business reports, the conclusion will generally be placed at the end of the whole report. Established companies use these business reports to track performances and data from important departments, which is why the conclusion should primarily focus on briefly reviewing the key metrics you included and emphasizing the company’s main strengths.

The information you put into the conclusion also depends on whether you are a new startup looking to attract investments or an established company that wants to track performances and asses objectives.

To raise money, startups should include this type of information:

• Financial needs
• The benefits of their product and how it can affect the market
• Target audience/ideal customer persona
• How the product can attract new customers
• Marketing and sales strategy
• Competitive landscape and analysis
• The expertise of the main members of the company
• Financial forecasts (next 3-5 years)
• Launching plan

Existing companies should include information such as:

• Mission statement
• Performance history
• Data that showcases business growth
• Financial summary
• Overall goals and objectives

While these types of details are important, they aren’t universal for all reports. Your primary goal should be to include the most important data from your specific document and keep the conclusion concise and understandable.

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• MRR Growth: How fast are you growing revenues from recurring subscriptions? 
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The best way to convey your main message is by explaining it in detail throughout the business report and then summarizing it to recap the main points.

When creating the business report, take notes of the most important information that you should later highlight in the conclusion.

Make sure to avoid any extra details since they are already provided within the report. Only include the key points that explain why the business report itself is useful to the company.

Also, don’t use any additional information that you didn’t include in the report. This can only confuse your readers and send mixed messages.

You should prepare some facts, statistics, and data to support the statements in your conclusion. No matter if the reader is a potential investor or the key stakeholders in your company, you will want to include some evidence to back up your claims.

This makes the conclusion much more convincing and the audience will see that your forecasts aren’t based only on vague assumptions.

The tone in your conclusion should match the rest of the document and the best way to leave an impression on the audience is by using a professional and positive tone throughout the whole report.

After going through the conclusion, the readers should feel interested and enthusiastic to support the growth of your organization.

Make sure you exude confidence by using strong and active language.

Including a call to action at the end of your conclusion helps you persuade the readers to support the goals you set up.

This can be anything from “Join us at X enterprises” or “Invest in X and become a part of the success”.

A good CTA includes strong action words through which you emphasize the benefits of investors joining your firm or key stakeholders supporting your objectives.

After you are finished writing the conclusion, go over it once again to make sure there aren’t any spelling, grammar, or punctuation mistakes you overlooked. The conclusion should be clear, precise, and easy to go understand.

You can even ask a colleague or a friend to read it since it’s always helpful to have an extra set of eyes. Ask their opinion on how the conclusion makes them feel and whether it was easy to go through.

As we said, depending on which type of business report you have written and what is included in it, there are a few different types of conclusions you should differentiate.

Let’s walk you through them.

Conclusion with a Prediction

Conclusion with a major problem, conclusion with a quote, conclusion with a summary.

If your report focuses on a decision or strategy that already took place, you can write a conclusion that predicts the outcomes of that specific strategy.

You can include financial forecasts, sales expectations, and overall growth predictions. Make sure to also back up your predictions with sufficient evidence.

Writing this type of conclusion can be a bit tricky. You don’t want to come off strong and repeat the same issue over and over again. However, you do want the readers to take the issue seriously and realize why it is important that everyone focuses on solving it as soon as possible.

Be direct, but also lenient. Describe why that issue is important and provide a few ways on how you can solve it. Keep it brief and memorable.

Ending your conclusion with a powerful quotation can leave a great impression on the readers. However, you should be very careful when choosing the right quote.

You can’t just throw in some saying from Shakespeare and wrap it up. It is best to quote someone influential in the industry in such a way that it reinforces your message.

When writing your short but meaningful summary, don’t go into detail about your main points again. Keep it as brief as possible and only remind the readers of the most important information.

Also, you should remember that a conclusion doesn’t have to include only one of these things. Mixing up a summary and a prediction can be a powerful combination, so always try to figure out a few different ways to convey your message and then choose the right one.

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Writing an Effective Business Plan Conclusion: Tips & Examples

Do you need help concluding the business plan that you have worked so hard to create? A well-crafted business plan conclusion is essential for setting the tone for the entire document, and summarizing the key points that justify why the business will be successful. In this article, we will explore how to write an effective business plan conclusion that will ensure that your plan is read and taken seriously.

How to End a Business Plan?

The conclusion of your business plan should briefly summarize the main points of your argument. It should state why you believe your business will succeed and explain how you intend to achieve your goals. A business plan conclusion should cover the opportunity, highlight the strengths of your plan, summarize your vision, and remind the reader why your business is in a unique position to succeed.

A template example of a solid business plan conclusion follows:

• Opportunity: Explain the opportunity that your business is capitalizing on and why it is attractive.
• Key Strengths: Highlight the key strengths of your plan, such as your competitive advantage and any unique selling points.
• Vision: Summarize your vision for the business and its future.
• Unique Position: Remind the reader why your business is in a unique position to succeed.

It is important to keep your business plan conclusion succinct and to the point. It should be no longer than a few paragraphs, and should be a clear and concise summary of the entire document.

At Atlantabusinesses.com, we understand how important it is to have a clear and effective business plan conclusion. We are experts in the field of business brokering, and we can help you through the entire process of buying or selling a business. Visit our website for more information, and for answers to all your questions about selling a business and about business brokers.

What is the final stage of the business plan?

Conclude your business plan with a presentation for obtaining funding, and provide any relevant data, graphs, and charts to back it up. Make it explicit how much money you are asking for from investors—whether it is equity, a collaboration, or a loan.

What is the appropriate way to conclude a business plan letter?

What should be included in the concluding section of a business plan.

It should also include a description of the problems you are trying to solve, a review of your marketing strategy, and an assessment of the financials. The best way to write an executive summary is to write it after you have a thorough understanding of your entire plan and can succinctly summarize it. The executive summary should include your company’s mission statement, a description of the products and services you offer or plan to offer, an overview of the problems you are aiming to solve, an assessment of your marketing strategy and an overview of the financials.

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How To Write the Conclusion of a Business Plan

Your business plan’s conclusion should encapsulate your overall justification for why your venture will succeed in order to draw investors or motivate your staff. Additionally, it ought to give a short future outlook outlining your goals for development and growth. The conclusion should also restate your company’s key selling points and leave readers with a favorable impression.

How to write a business plan conclusion

When writing a business plan’s conclusion, adhere to these guidelines:

1. Decide where you want it to be

Choose whether you want the executive summary or the entire document to contain your business plan’s conclusion. Consider placing the conclusion at the end of the executive summary if you are writing a business plan to attract investors or raise money. The executive summary introduces the key points of the business plan and outlines the company’s funding requirements and conditions. It can be more persuasive to potential investors to place the conclusion at the end of this summary, and it also increases the likelihood that it will be read.

You might select a more conventional location for your conclusion at the end of the document if you are writing a business plan for an established company to track progress or provide information to a third party. In this case, your conclusion should review and highlight the company’s advantages.

2. Include the right information

Depending on whether your business is a startup looking to raise capital or an established organization evaluating goals, the information you include in your business plan conclusion will vary. New companies trying to get funding might include:

Established businesses might include information in their conclusions such as:

Not all conclusions need all these details. The most crucial information for the purpose of your business plan should be included, but the conclusion should be brief. When selecting what to include in your conclusion, keep your audience in mind. Focus on the value your company provides to investors, for instance, and the reasons why this opportunity is special. Focus on company leadership’s experience and ways to lower the lender’s risk when applying for a business loan.

3. Add facts and statistics

Facts, figures, and statistics should be used to support the conclusions in your business plan. Investors want evidence that your business can succeed and that they will see a return on their investment. Include details like your track record of expanding this or other businesses, or the information you used to calculate how much funding you need. This information is more convincing than assumptions or vague statements.

4. Maintain a positive tone

Your business plan’s conclusion should be formal and upbeat in nature. You want to convey your optimism and enthusiasm for the company’s success so that the reader will feel motivated or enthusiastic to support the business. Use language that is assertive and active and conveys your confidence in the business.

5. Include a call to action

At the conclusion of your essay, include a brief call to action that instructs the reader on what to do next. The reader should be motivated to support the business’s objectives in the manner you desire. You might conclude by saying something like, “Invest in the success of Harper Corps by joining us as a minority partner in WinTec Enterprises.” In your call to action, use action words and emphasize how the reader will benefit from taking that action.

6. Review your conclusion

Make sure your business plan’s conclusion is written with proper spelling, grammar, and punctuation by reading it after you’ve finished. You want it to flow naturally and be both concise and clear. Ask a friend or coworker who is not familiar with the objectives of your company to read it as well. Ask them if they have any questions about the book’s conclusion and whether reading it has piqued their interest or excitement. Then make improvements as needed.

What is a business plan conclusion?

The goal of a business plan conclusion is to persuade the reader of the company’s success by summarizing the plan’s advantages. The conclusion should highlight how the organization makes money and why it is a good investment because businesses typically produce business plans in order to obtain funding or investors. Businesses also create business plans to evaluate their performance or set new objectives.

In a business plan, the conclusion can be found at the end of the whole thing or at the end of the executive summary. The executive summary, which appears at the start of the business plan, provides an overview of what the reader can expect to learn and persuades them to continue reading. Some people conflate the executive summary and the conclusion, but there are several significant differences between the two.

Every business, whether new or established, should have a business plan with a succinct and focused conclusion.

Business plan conclusion example

Use this sample business plan conclusion as a model for your own plan’s conclusion, being sure to customize it to your target audience’s needs and requirements:

Expanding Bridgewater & Co. Our already prosperous company will be able to provide cutting-edge health technologies to more people who need them thanks to its expansion into the Denver metropolitan area. Buying this manufacturing facility in Denver gives us the chance to produce all of our goods internally and in a single location and ship them out quickly and effectively to the area. We want Sixty-Seven Investors to be a part of this exciting revolution because we have the unique ability to change lives. Investing in Bridgewater & Co. s expansion benefits Sixty-Seven Investors by:

We can save more lives if we work together, Bridgewater & Co. Products change, add to the community’s employment opportunities, and revolutionize the health technology sector. Invest with us if you share our vision for a more prosperous and healthy future.

Business Plan Writer Explains How to Write a Business Plan: Part 8 The Conclusion

How do you conclude a business plan presentation?

Conclusion. The conclusion of a business plan doesn’t necessarily need to be lengthy; in fact, it can be quite succinct. Your conclusion should restate the opportunity, highlight the plan’s key strengths, summarize your vision, and remind the reader of the reasons why your company is in a position to carry out the plan successfully.

What is summary in business plan?

One of the most crucial components of your plan is the executive summary, which is a synopsis of all the important sections of your business plan.

What should be done after finishing the business plan?

• Make sure it connects to your purpose.
• Begin to test and measure.
• Use the 80/20 rule.
• Learn something new (quickly)

What is recommendation in a business plan?

A business recommendation letter, also known as a reference letter, is an endorsement of the products or services that one company has provided to another business or individual.

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Business plan conclusion: Summing It Up: Writing an Effective Business Plan Conclusion

1. why a business plan conclusion matters, 2. restate your main goals and objectives, 3. highlight your achievements and challenges, 4. provide actionable steps for improvement, 5. share your vision and expectations, 6. invite your readers to take the next step, 7. showcase your success stories and customer feedback, 8. link to relevant tools and guides, 9. thank your readers and sign off.

Many people tend to overlook the importance of a business plan conclusion, thinking that it is just a summary of what they have already written. However, this is a mistake that can cost you the opportunity to impress your potential investors , partners, or customers. A business plan conclusion is not just a recap of your main points, but a powerful tool to persuade your audience that your business idea is worth pursuing and supporting. In this section, we will discuss why a business plan conclusion matters, and how to write an effective one that showcases your strengths and addresses your challenges. We will also provide some examples of good and bad business plan conclusions, and some tips to avoid common pitfalls.

A business plan conclusion matters for several reasons:

1. It is your last chance to convince your audience that your business idea is viable, profitable, and sustainable. You want to leave a lasting impression on them, and make them feel confident about your ability to execute your plan and achieve your goals . You also want to show them that you have done your homework, and that you have considered all the possible risks and opportunities that your business may face.

2. It is an opportunity to highlight your unique value proposition , and what sets you apart from your competitors. You want to emphasize how your business solves a problem, fills a gap, or creates a benefit for your target market. You also want to demonstrate how your business model , strategy, and operations are aligned with your vision and mission, and how they create a competitive advantage for your business .

3. It is a way to express your passion, enthusiasm, and commitment for your business idea. You want to show your audience that you are not just a dreamer, but a doer, and that you are ready to take action and make your business a reality. You also want to show them that you are flexible, adaptable, and open to feedback, and that you are willing to learn from your mistakes and improve your business along the way.

To write an effective business plan conclusion, you should follow these steps:

- Start with a strong opening sentence that summarizes your main message and captures your audience's attention. You can use a question, a quote, a statistic, or a bold statement to hook your audience and make them curious about what you have to say.

- Provide a brief overview of your business idea, your target market, your competitive analysis, your financial projections, and your funding needs. You don't need to repeat everything you have written in your previous sections, but you should highlight the key points that support your main message and show your value proposition.

- explain why your business idea is worth pursuing and supporting, and what benefits it will bring to your audience, your customers, and your industry. You can use facts, figures, testimonials, or case studies to back up your claims and show your credibility and potential.

- address any potential challenges , risks, or limitations that your business may face, and how you plan to overcome them. You don't need to dwell on the negative aspects, but you should acknowledge them and show your preparedness and resilience. You can also mention any opportunities, trends, or innovations that your business can leverage or explore to grow and succeed.

- End with a clear and compelling call to action that tells your audience what you want them to do next. You can ask them to invest in your business, partner with you, join your team, or contact you for more information. You should also provide your contact details and thank them for their time and attention.

Here are some examples of good and bad business plan conclusions, and some tips to avoid common pitfalls:

- Good example: "As you can see, our business idea of creating a mobile app that connects travelers with local guides is not only innovative and exciting, but also profitable and scalable. We have identified a large and growing market of travelers who are looking for authentic and personalized experiences, and we have developed a unique value proposition that differentiates us from our competitors . We have also conducted a thorough competitive analysis, and we have a clear strategy and plan to launch and grow our business . We have projected a positive cash flow and a high return on investment for our investors, and we have secured some initial funding and partnerships. However, we still need $500,000 to complete our app development, marketing, and operations, and we are looking for investors who share our vision and passion for travel and culture. If you are interested in joining us on this exciting journey, please contact us at [email protected], or visit our website at www.localguide.com. Thank you for your time and consideration, and we hope to hear from you soon."

- Bad example: "In conclusion, we have a great business idea that will make a lot of money. We have done some research and we know what we are doing. We need some money to start our business , so please give us some. You won't regret it. Thanks for listening. Bye."

- Tips to avoid common pitfalls:

* Don't be too vague, general, or repetitive. Be specific, concise, and focused on your main message and value proposition.

* Don't be too modest, humble, or apologetic. Be confident, assertive, and persuasive. Show your audience why they should care and why they should trust you.

* Don't be too arrogant, unrealistic, or overconfident. Be realistic, honest, and humble. Show your audience that you have done your homework, and that you have considered all the possible scenarios and outcomes.

* Don't be too boring, dry, or technical. Be engaging, lively, and emotional. Show your audience that you are passionate, enthusiastic, and committed to your business idea.

After presenting your business idea , market analysis, marketing strategy , financial plan, and operational plan, you have reached the final stage of your business plan : the conclusion. This is where you summarize the main points of your plan and remind your readers of your goals and objectives. The conclusion should not be a mere restatement of what you have already written, but rather a synthesis of the key insights and implications of your plan. Here are some tips on how to write an effective conclusion for your business plan :

- Reinforce your value proposition. What is the unique benefit or solution that your business offers to your target market? How does your business stand out from the competition? Why should your potential investors or customers choose you over others? These are the questions that you should answer in your conclusion, highlighting the most compelling aspects of your value proposition.

- Emphasize your competitive advantage. How do you plan to sustain and grow your business in the long term? What are the strategies or tactics that you will use to achieve your goals and objectives? How will you measure your progress and performance? These are the questions that you should answer in your conclusion, demonstrating your competitive advantage and your ability to execute your plan.

- address the risks and challenges . What are the potential pitfalls or obstacles that your business might face? How will you mitigate or overcome them? What are the assumptions or uncertainties that underlie your plan? How will you test or validate them? These are the questions that you should answer in your conclusion, acknowledging the risks and challenges and showing your preparedness and contingency plans.

- Call for action. What are the next steps that you want your readers to take after reading your plan? Do you want them to invest in your business, partner with you, buy your product or service, or contact you for more information? These are the questions that you should answer in your conclusion, providing a clear and compelling call for action and indicating your contact details.

By following these tips, you can write a conclusion that summarizes your business plan and persuades your readers to support your business idea . Remember to keep your conclusion concise, focused, and confident, and to avoid introducing new information or repeating what you have already said. A well-written conclusion can make a lasting impression on your readers and help you achieve your business goals and objectives .

One of the most important parts of your business plan conclusion is the evaluation of your achievements and challenges. This is where you showcase how well you have executed your business strategy, met your objectives, and overcome your difficulties. It is also where you identify the areas where you need improvement , the lessons you have learned, and the opportunities you have for future growth. To write an effective evaluation, you should consider the following points:

- compare your actual performance with your projected performance. Use relevant metrics and indicators to measure your progress and results. For example, you can compare your revenue, profit, market share, customer satisfaction, and social impact with your initial forecasts and targets. Highlight the areas where you have exceeded your expectations, and explain the factors that contributed to your success. Similarly, acknowledge the areas where you have fallen short, and analyze the reasons for your underperformance.

- Discuss the challenges you have faced and how you have overcome them. Every business faces some difficulties and risks along the way. You should be honest and transparent about the challenges you have encountered, such as market changes, competitive pressures, operational issues, or financial constraints. Explain how you have dealt with these challenges, and what strategies you have implemented to mitigate or resolve them. For example, you can mention how you have adapted your product or service, diversified your revenue streams , optimized your processes, or secured additional funding.

- Identify the opportunities you have for future growth and improvement. Based on your evaluation, you should also outline the potential areas where you can expand or enhance your business. These could be new markets, customers, products, services, partnerships, or innovations that you can pursue or develop. You should also mention the goals you have set for yourself, and the action plans you have devised to achieve them. For example, you can state how you plan to increase your market penetration, customer retention, product quality, service efficiency, or social impact.

By following these points, you can write a comprehensive and convincing evaluation that demonstrates your achievements and challenges. This will help you to impress your readers, whether they are investors, lenders, partners, customers, or employees. It will also help you to reflect on your own performance, and to plan for your future success .

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After summarizing the main points of your business plan , you should provide some actionable steps for improvement that can help you achieve your goals and overcome your challenges . These steps should be specific, measurable, achievable, relevant, and time-bound (SMART). They should also be aligned with your mission, vision, and values. Here are some examples of actionable steps for improvement for different aspects of your business plan :

- Market analysis : You can improve your market analysis by conducting regular surveys, interviews, and focus groups with your target customers, competitors, and industry experts. You can also use online tools and databases to access reliable and up-to-date market data and trends. By doing so, you can gain a deeper understanding of your market size, segments, needs, preferences, and opportunities.

- Marketing strategy : You can improve your marketing strategy by testing and optimizing your marketing channels , campaigns, and messages. You can use analytics tools and metrics to measure the effectiveness and return on investment (ROI) of your marketing efforts. You can also seek feedback and reviews from your customers and partners to improve your brand awareness , reputation, and loyalty.

- Financial plan : You can improve your financial plan by reviewing and updating your financial projections , assumptions, and scenarios regularly. You can also use accounting software and tools to track and manage your cash flow, income, expenses, and profitability. You can also seek professional advice and guidance from financial experts, advisors, and investors to improve your financial performance and sustainability.

Hold at least one all-hands meeting every quarter and, to underscore the startup's team concept, make sure at least one additional executive joins you in leading the meeting. Scott Weiss

As you conclude your business plan, it is important to look ahead and envision how your business will grow and evolve in the future. You should share your vision and expectations with your potential investors, partners, and customers, and demonstrate how you plan to achieve them. Here are some aspects that you can include in your future outlook:

- Your goals and objectives : What are the specific, measurable, achievable, relevant, and time-bound (SMART) goals that you have set for your business? How do they align with your mission and vision statements ? For example, you may have a goal to increase your market share by 10% in the next year, or to launch a new product line in the next quarter.

- Your strategies and action plans : How will you accomplish your goals and objectives? What are the strategies and action plans that you have devised to execute them? For example, you may have a strategy to expand your distribution channels, or to invest in research and development.

- Your opportunities and challenges : What are the opportunities and challenges that you foresee in the future? How will you capitalize on the opportunities and overcome the challenges? For example, you may have an opportunity to enter a new market, or a challenge to deal with regulatory changes.

- Your competitive advantage and differentiation : What makes your business unique and superior to your competitors? How will you maintain and enhance your competitive advantage and differentiation in the future? For example, you may have a competitive advantage in quality , innovation, or customer service.

- Your financial projections and assumptions : What are the financial projections and assumptions that you have made for your business? How will you measure and evaluate your financial performance and progress? For example, you may have projected your revenue, expenses, cash flow, and profitability for the next three to five years, and assumed a certain growth rate, inflation rate, and interest rate.

By sharing your future outlook, you can show your readers that you have a clear and realistic vision of where you want to take your business, and how you plan to get there. You can also inspire confidence and trust in your business, and persuade them to support your venture. Remember to be optimistic, but also realistic and honest, and to back up your claims with evidence and data. Your future outlook should be the final and lasting impression that you leave with your readers, so make it compelling and memorable.

You have reached the end of your business plan, but this is not the end of your journey. In fact, it is only the beginning of a new and exciting phase for your business idea. You have done the hard work of researching, analyzing, and presenting your vision, goals, and strategies. Now, it is time to put them into action and make your dream a reality.

But you don't have to do it alone. There are many resources and opportunities available to help you along the way. Here are some of the steps you can take to move forward with your business plan :

1. Seek feedback . Before you launch your business, it is a good idea to get some feedback from your potential customers, partners, investors, mentors, or advisors. They can offer you valuable insights, suggestions, or criticisms that can help you improve your plan and avoid common pitfalls. You can use various methods to collect feedback, such as surveys, interviews, focus groups, or online platforms. Be open-minded and receptive to the feedback you receive, and use it to refine your plan and your product or service.

2. Secure funding . Depending on the nature and scale of your business, you may need some external funding to start or grow your venture . There are many sources of funding you can explore, such as bank loans, grants, crowdfunding, angel investors, venture capitalists, or bootstrapping. Each source has its own advantages and disadvantages, and you should carefully weigh them against your needs and goals. You should also prepare a convincing pitch that showcases your business plan , your value proposition, your market potential, and your competitive edge.

3. Build your team . No matter how brilliant your idea is, you cannot execute it alone. You need a team of talented and motivated people who share your vision and passion. Your team can include your co-founders, employees, contractors, suppliers, distributors, or collaborators. You should look for people who have the skills, experience, and personality that complement yours and your business. You should also establish clear roles , responsibilities, and expectations for each team member, and foster a culture of trust , communication, and collaboration.

4. Launch your business . This is the moment you have been waiting for: launching your business to the world. You should plan and execute a launch strategy that creates awareness, interest, and excitement for your product or service . You can use various channels and tools to promote your launch, such as social media, email marketing, press releases, blogs, podcasts, webinars, or events. You should also monitor and measure the results of your launch, such as the number of visitors, leads, customers, sales, or revenue. You should celebrate your achievements, but also learn from your challenges and mistakes.

5. Grow your business . Launching your business is not the end of your journey, but the start of a new and exciting phase. You should constantly look for ways to improve your product or service, expand your market, increase your customer base , generate more revenue, and achieve your goals. You should also be flexible and adaptable to the changing needs and preferences of your customers, the trends and opportunities in your industry , and the threats and challenges from your competitors. You should also seek new partnerships, collaborations, or alliances that can help you grow your business and create more value.

Invite Your Readers to Take the Next Step - Business plan conclusion: Summing It Up: Writing an Effective Business Plan Conclusion

One of the most powerful ways to convince potential investors , customers, and partners of your business value is to showcase your success stories and customer feedback. These testimonials demonstrate how your business has solved real problems, delivered tangible results, and satisfied diverse needs. They also provide social proof and credibility for your business idea and vision. In this segment, we will discuss how to effectively present your testimonials and customer feedback in your business plan conclusion.

Some tips for presenting your testimonials and customer feedback are:

- Choose relevant and specific testimonials and feedback. You want to select the ones that highlight your unique value proposition, competitive advantage, and impact. Avoid generic or vague praises that do not convey any meaningful information. For example, instead of using a testimonial like "This is a great product, I love it!", use one like "This product has helped me save 30% on my energy bills and reduce my carbon footprint . It is easy to install and use, and the customer service is excellent ."

- Use a variety of sources and formats. You want to show that your business has a diverse and loyal customer base , and that you have received positive feedback from different channels and platforms. You can use quotes, ratings, reviews, surveys, case studies, videos, or any other format that suits your business. You can also include feedback from different sources, such as your website, social media, email, online forums, or third-party platforms. For example, you can use a quote from a customer who emailed you, a rating from a review site, and a video testimonial from your social media page .

- Organize your testimonials and feedback logically and visually. You want to make sure that your testimonials and feedback are easy to read and understand, and that they support your main points and arguments. You can use headings, subheadings, bullet points, numbers, or any other visual cues to structure your testimonials and feedback. You can also group them by theme, category, benefit, or feature. For example, you can use headings like "How we help our customers save money", "How we help our customers improve their health", and "How we help our customers protect the environment", and then list the testimonials and feedback that correspond to each heading.

- Include the source and date of your testimonials and feedback. You want to show that your testimonials and feedback are authentic, recent, and verifiable. You can include the name, title, company, location, or any other relevant information of the person who gave the testimonial or feedback. You can also include the date or time period when the testimonial or feedback was given. This will help you establish trust and credibility with your audience. For example, you can use a format like "John Smith, CEO of ABC Inc., New York, USA, March 2024" or "Jane Doe, Customer, London, UK, January 2024".

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One of the most important aspects of writing an effective business plan conclusion is to provide your readers with useful resources that can help them implement your recommendations, learn more about your industry, or access relevant tools and guides. These resources can be in the form of links, books, articles, podcasts, videos, or any other format that suits your purpose and audience. You should carefully select and organize the resources that you want to share, and explain how they relate to your main points and goals. Here are some tips on how to do that:

- Use a numbered list to present your resources in a clear and structured way. You can group them by category, topic, or priority, depending on your preference and logic. For example, you can have a list of resources for market research , another list for financial planning, and another list for legal advice.

- Provide a brief description for each resource that you include. You should summarize what the resource is about, who it is for, and why it is relevant or helpful for your readers. You should also mention the source, author, or creator of the resource, and provide a link if applicable. For example, you can write something like this:

1. The Lean Startup by Eric Ries. This is a bestselling book that introduces the lean startup methodology , which is a way of creating and managing startups that focuses on customer feedback, experimentation, and iteration. It is a must-read for anyone who wants to start a new venture or innovate an existing one. You can find it on Amazon or your local bookstore.

2. SurveyMonkey . This is an online tool that allows you to create and distribute surveys, collect and analyze data , and generate reports and insights. It is a great way to conduct market research , test your product or service , and get feedback from your customers or potential customers. You can sign up for a free account or choose a paid plan that suits your needs. You can access it at https://www.surveymonkey.com/.

3. SCORE . This is a nonprofit organization that provides free mentoring, workshops, and webinars for small business owners and entrepreneurs . It is supported by the U.S. small Business administration and has a network of over 10,000 volunteers across the country. You can find a local chapter, request a mentor, or browse their online resources at https://www.score.org/.

- Use examples to illustrate how your readers can use or benefit from the resources that you share. You can use hypothetical scenarios, case studies, testimonials, or success stories to show how the resources have helped others or can help your readers achieve their goals. For example, you can write something like this:

- One of the examples of how the lean startup methodology can help you create a successful business is Dropbox, a cloud-based file storage and sharing service. Dropbox started as a simple idea of solving the problem of syncing files across devices. The founder, Drew Houston, used a video to demonstrate his prototype and get feedback from potential customers . He then launched a beta version and invited people to sign up for early access. He also used a referral program to incentivize users to invite their friends and grow his user base . By applying the principles of the lean startup , Dropbox was able to validate its product-market fit , iterate on its features, and scale its growth.

- SurveyMonkey can help you conduct market research in various ways. For example, you can use it to test your value proposition, identify your target market , segment your customers, measure customer satisfaction , and more. You can also use it to get feedback on your business plan , pitch deck, or website. SurveyMonkey has a library of templates and questions that you can use or customize for your specific needs. You can also integrate it with other tools and platforms, such as Mailchimp, Salesforce, or WordPress.

- SCORE can help you with various aspects of starting and running a small business . For example, you can get advice on how to write a business plan , secure funding, manage your finances, market your products or services , and more. You can also learn from the experiences and best practices of other entrepreneurs and business owners who have faced similar challenges and opportunities. SCORE also offers webinars and workshops on topics such as social media marketing , e-commerce, franchising, and more.

By providing your readers with valuable resources, you can enhance your credibility, increase your engagement, and demonstrate your commitment to helping them succeed. You can also establish yourself as an authority and a leader in your field or industry. Remember to update your resources regularly and add new ones as you discover them. This way, you can keep your readers informed and interested in your topic and your business.

Link to Relevant Tools and Guides - Business plan conclusion: Summing It Up: Writing an Effective Business Plan Conclusion

You have reached the end of your business plan, and it is time to wrap it up with a strong conclusion. A good conclusion should not only summarize the main points of your plan, but also persuade your readers that your business idea is worth pursuing. Here are some tips on how to write an effective business plan conclusion:

- Reiterate your value proposition and competitive advantage . Remind your readers what problem your business solves, how it solves it, and why it is better than the alternatives. For example, if you are launching a vegan bakery, you could say: "Our vegan bakery offers delicious and healthy treats that cater to the growing demand for plant-based products. We use organic and locally sourced ingredients , and we have a loyal customer base that loves our unique flavors and recipes."

- Highlight your achievements and milestones. Show your readers that you have done your homework and that you have a realistic and feasible plan to execute your business idea. Mention any relevant data, research, or feedback that supports your claims. For example, you could say: "We have conducted extensive market research and customer surveys , and we have validated our product-market fit . We have also secured a lease for a prime location, obtained the necessary permits and licenses, and hired a talented team of bakers and staff."

- Outline your goals and next steps. Give your readers a clear picture of what you plan to do next and how you will measure your progress and success. Include specific and measurable objectives, timelines, and budgets. For example, you could say: "Our immediate goal is to launch our bakery by the end of the year and generate $100,000 in revenue in the first six months. We will track our performance using key metrics such as sales, customer satisfaction, and retention. Our long-term goal is to expand our product line , open more locations, and franchise our brand."

- Thank your readers and sign off. express your gratitude and appreciation for your readers' time and attention. Invite them to contact you for more information or feedback. Provide your contact details and a call to action. For example, you could say: "Thank you for reading our business plan and considering our proposal. We are confident that our vegan bakery will be a successful and profitable venture, and we hope that you will join us in making it a reality. Please feel free to reach out to us at any time if you have any questions or comments. You can email us at [email protected] or call us at 555-1234. We look forward to hearing from you soon.

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How to Conclude a Business Plan

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How do I Write an Executive Summary for a Start Up Business?

How to create a business plan as an entrepreneur, how to write a data report.

• 6 Types of Business Plans
• How to Write a Letter From the Staff of a Company to a Bank Requesting a Loan

Business plans explain what a company does, who runs the company and how the company plans on hitting revenue goals, based on competitive advantages and marketing strategies. Some businesses write a business plan for internal review, tracking annual goals. Business plans are also used to seek investor loans or to finance their business. When presenting the plan for financing, it's important to conclude the plan with purpose, but to do so succinctly.

Conclusion or Executive Summary?

Business owners might confuse a business plan's conclusion with the plan's executive summary. The executive summary is actually the first section of a business plan, which provides a synopsis and a high-level overview of the major sections of the plan. A business owner might confuse this with the conclusion, because many business experts suggest writing the executive summary last, after the necessary information has been fleshed out.

The executive summary is usually a series of section teasers that give readers a high-level preview of the plan. It's also possible for the business plan to have a formal conclusion at the end of the sections. The conclusion is usually tailored and targets the informational needs of a specific investor or of a specific strategic partner.

Conclusion as a Summary of Needs and Abilities

If the executive summary states what the plan will be, then the conclusion reviews what the plan has stated. A business plan conclusion redefines the company's needs, the competence of management to achieve the goals and the key points to justify why the business will succeed with funding. Investors are looking for reasons why they should risk money in the venture; this is achieved by highlighting the unique ways in which the company solves problems and how an influx of funding will yield success. Usually, there's a specific call to action in the conclusion.

End Notes and References

Creating a business plan requires market and industry research. The larger the company or the more complicated its products or services, then it is even more important that research is needed to verify regulations, industry trends and technology innovations. End notes are the expert resources used in writing the plan and justifying propositions. These are like a bibliography in a high-school research paper.

End notes refer to specific data cited in the plan, listed in order of use by the correlating fact within the business plan. For example, the competitive-analysis section might cite consumer data obtained by public industry reports. If this is the third citation of data, the superscript is the numeral three that corresponds to the third end note.

">The Tone of the Conclusion

The business plan's conclusion should rely on facts and maintain a professional tone. Any projections and assumptions are backed by data points, the business' prior success, and management's ability to deliver. This is similar to a scientist using known facts to create a hypothesis for a new study.

For example, if the conclusion states that funding can scale factory operations by 50 percent more and yield 150 percent more in revenues, the conclusion of growth needs to be backed by those specific data points, which conclude that the assumption is correct.

• American Energy Innovation: The Business Plan Conclusion
• Inc: How to Write a Great Business Plan: The Executive Summary

With more than 15 years of small business ownership including owning a State Farm agency in Southern California, Kimberlee understands the needs of business owners first hand. When not writing, Kimberlee enjoys chasing waterfalls with her son in Hawaii.

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How to Conclude a Business Plan

by Mariel Loveland

Published on 28 May 2019

It doesn’t matter if you’re launching a brand new business or planning to expand your already successful venture: you will need a business plan. This is a road map that helps you achieve all of your business goals. It basically answers a series of questions about your company ranging from what your product is to who you’re selling it to. This, of course, can be figurative as some businesses provide services, rather than products.

For example, a plumbing company’s product is fixing pipes, not typically the retail sale of the pipes themselves. A medical practice’s product is diagnosing and curing illnesses, not typically the medicine itself (that’s usually left up to the pharmacies).

Partially completed written business plan.

Word processing software.

Inside every business plan is a conclusion – and it varies depending on the industry and the audience. Regardless, this is your final pitch to summarize your entire report. A solid business plan conclusion example is one that highlights strengths and ensures the reader that your business will be a success.

Share the conclusion of your plan with a few people you trust to make sure company outsiders can understand your points.

Explain The “Why” Behind Your Business Plan

In your business plan conclusion pdf (or printed paper if you’re going old school), you need to tell readers why they’re actually reading your business plan in the first place. For example, the conclusion of a business plan for a coffee shop looking for funding might briefly mention that you’re searching for a certain amount of money to remodel your dining space or buy a new espresso machine.

You might also want to use different business plan conclusion examples for different audiences. If you’re looking for $100,000 in funding from investors, disclose financial details in your conclusion. If you’re looking for a new partner or to sell your business, you’ll need to outline this in your conclusion as well. You might actually be looking for investors and partners or looking for investors or a buyer at the same time. Print out business plan conclusion PDFs for each specific instance.

State The Key Milestones

Your business plan probably has stacks of pages with different milestones. When do you expect to turn a profit? How long will it take you to train new staff? In how many months do you expect to break a sales milestone? Even your executive summary, the shorter preface to your plan that explains your key assumptions in everyday speak versus industry jargon, has a few milestones buried deep in its short pages.

State your key milestones in your conclusion, whether you place this in an executive summary or at the end of your report. For example, the conclusion of a business plan for a coffee shop might say that you expect to sell 1,000 lattes by the first month. Write this down along with the percentage of increased revenue you expect month-to-month and the measures you’ll take to get there. Put the milestones in a graph, table or column for easy digestibility.

Create a Call to Action

The best business plans don’t just end with an “okay, now what?” They end with inspiration. To do this, you’ll need to add a call-to-action to your business plan conclusion. The call-to-action can be anything from “invest money today” to “join us as a partner.”

For example, the conclusion of a business plan for a coffee shop might include “try one of our specialty cold brews today.” This is a successful business plan conclusion example because it gives investors the opportunity to try your product to see if they really believe in what you’re offering.

Not all Business Plan Conclusion Examples Are at the End

Before printing out your business plan conclusion PDF, think about where you’re going to actually put your conclusion. This might come at the end of your executive summary, which is at the beginning of your business plan.

You also might wish to write a longer conclusion at the end of your business plan. Either is effective, though the executive summary does come first and is most easily digested. You might have the biggest opportunity to show your business prowess in a place most investors are going to read first.

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How to Write a Business Plan Conclusion?

• Vinay Kevadia
• June 20, 2024

Completed writing your business plan?

Let’s wrap it up with a conclusion that ends your business plan on an exciting and positive note. Not to forget—a conclusion that convinces the readers about your business’s potential to succeed.

In this blog post, you will learn exactly how to write a conclusion of a business plan and get an example to guide you.

Let’s get started.

What is a business plan conclusion?

A business plan conclusion is the final section concluding very concisely the points discussed in your business plan.

It reinforces the business’s strengths and feasibility and reassures the readers of potential business success. It clarifies the reader’s benefit of associating with your business and convinces them of a profitable investment opportunity.

A conclusion is about 3-4 paragraphs long and is designed to drive action and leave a lasting impression on reader’s minds.

Business plan conclusion vs. executive summary

Many people confuse a conclusion and an executive summary to be the same. However, they are not. Let’s see how.

• An executive summary is a broad overview of your entire business plan. The conclusion, on the other hand, is a concise summary reinforcing the key takeaways of your plan.
• While an executive summary introduces the readers to your business idea, a conclusion convinces them to take the desired action.
• An executive summary is a preview of what the plan will be about. The conclusion, on the contrary, is a review of what the plan has discussed.
• An executive summary is concise. However, conclusions are more concise covering only the aspects that can drive decisions and actions.

Clear enough, right? Let’s move ahead.

Why is a business plan conclusion important?

Although a conclusion is not mandatory, it is an important aspect of a business plan. It communicates your passion and commitment to a business idea and convinces the readers of your ability to succeed.

A conclusion synthesizes the key insights of your business plan focusing on aspects such as market analysis, business strategy, competitive advantage, and milestones. It reinforces your plan’s vision and establishes your strategic position amongst readers.

A well-crafted conclusion will drive desired actions from the readers. It can seal the deal and fulfill your objective of writing a business plan .

How to write a conclusion for your business plan?

From what information to include to where to place the conclusion—this section will guide you to write an impactful conclusion for your business plan.

1. Choose the right placement

There are two places for you to place your conclusion. It can either be after your executive summary or at the end of the document.

The location changes depending on who you plan to present your business plan with.

If you prepare a business plan for investors, placing your conclusion after the executive summary will increase the likelihood of it getting read.

However, the conclusion should be placed at the end for business plans that are prepared for internal use and business partners. Conclusion in this case reviews and emphasizes the company’s strengths.

2. Place the right information

The information in your conclusion changes depending on your audience and the intent of the business plan.

For instance, if you’re a new business trying to secure funds, your conclusion can synthesize the key details about the following:

• Funding demands
• Benefit to the investors
• Target market and target customers
• Solution for the problem
• Marketing strategy
• Team members and their expertise
• Financial projections
• Competitive advantage
• Launch plan

However, if you’re a small business trying to grow or use this plan for internal use, consider covering key insights from the following aspects:

• Mission statement
• History and the milestones
• Data supporting growth
• Industry trends
• Financial summary
• Long-term goals and objectives

These are the details you can cover while writing your conclusion. However, including every bit of these in your conclusion is unnecessary.

Think from your reader’s perspective. Determine the information that would excite them about your business and form your conclusion accordingly.

3. Include stats and visuals

Now that you’ve decided on the placement and information to be included in your conclusion, it’s time to make your conclusion zesty.

How? Get the facts and stats that would support the claims you make in your conclusion.

For instance, if you’re promising growth, show market research that supports your claim. Again, if you’re promising a certain return on investment, include the statistics that can make investors believe you.

Sway away from vague statements and assumptions. And, if you feel that the statistic would be best absorbed through visual charts or graphics, don’t be afraid to add one.

4. Add a CTA

If you want the readers to take action, guide them. Add a crisp clear call to action(CTA) and explain how the readers would benefit from taking that action.

For instance, 

• Join us as a silent partner by investing in Beanco.
• Invest $2 M and secure a 20% stake in equity.
• Support our growth by sharing references.

Don’t beat around the bush. If you are making a funding request, be unapologetic. And even if not, your CTA should suggest how a reader can support your growth.

5. Review and proofread

Once your conclusion is ready, re-read and proofread it for any grammatical or spelling errors. Fix the flow and remove fluff to make your conclusion crisp and persuasive.

Get your friends and business partners to read the conclusion and check if the message you are trying to send is crisp and clear. If not, make the necessary adjustments.

Business plan conclusion example

Use this business plan conclusion as a reference and tailor yours keeping in mind the needs, objectives, and audience for your business plan.

Launching EcoRide Electric Scooters will revolutionize urban transportation by providing an eco-friendly, efficient, and affordable solution for city commuters. Our innovative design and advanced technology will set us apart in the rapidly growing market for sustainable transport options.

We are poised to make a significant impact on urban mobility, and we want [Investor’s Name] to be a foundational part of our journey. By investing in EcoRide Electric Scooters, [Investor’s Name] will benefit in the following ways:

• Joining a groundbreaking startup with a vision to reduce urban pollution and traffic congestion, led by a passionate team with over 20 years of combined experience in the automotive and tech industries.
• Supporting the development and deployment of cutting-edge electric scooters, contributing to a cleaner, greener urban environment.
• Gaining equity in a high-potential startup with a scalable business model and the potential for significant returns as we expand to new markets.

Together, we can transform urban transportation, reduce carbon footprints, and create a sustainable future for city dwellers. If you share our vision for a cleaner, more efficient urban commute, partner with us.

Let’s conclude your business plan

Now that you have understood the process and referred to an example, let’s conclude your business plan.

Identify the information you must highlight, encapsulate it into a powerful conclusion, and pair it with an even more powerful CTA.

However, remember that the conclusion just seals the deal. It’s the business plan that will hook your readers till the end. With Upmetrics’s AI business plan generator , you can create truly engaging business plans in just about 10 minutes.

So, improvise your business plan, sum it up with a convincing conclusion, and send over your business plan to your potential investors to secure funding.

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Frequently Asked Questions

How long should a business plan conclusion be.

A conclusion of your business plan can be anywhere between 2-3 paragraphs long. In this ideal length, you must outline the key takeaways of your plan, clarify the next step to the readers, and explain to them the benefit of supporting your business.

What is the most important part of a business plan conclusion?

A CTA is the most important part of the conclusion, especially if you are trying to raise funds. However, if you are writing a plan for internal purposes, focus more on synthesizing the key essentials of a plan.

Can I include new information in the conclusion?

A conclusion does not introduce any new information. It simply reinforces the business’s position and convinces the readers to take the desired action for one last time. For instance, offer funding for your business.

Is it necessary to include a call to action in the conclusion?

It is very important to add a crisp clear CTA while concluding your plan. You can’t expect the readers to invest in your business or help you grow if you don’t clarify the steps to take action.

About the Author

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Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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Business Plan Conclusion

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• Research paper

Writing a Research Paper Conclusion | Step-by-Step Guide

Published on October 30, 2022 by Jack Caulfield . Revised on April 13, 2023.

• Restate the problem statement addressed in the paper
• Summarize your overall arguments or findings
• Suggest the key takeaways from your paper

The content of the conclusion varies depending on whether your paper presents the results of original empirical research or constructs an argument through engagement with sources .

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Table of contents

Step 1: restate the problem, step 2: sum up the paper, step 3: discuss the implications, research paper conclusion examples, frequently asked questions about research paper conclusions.

The first task of your conclusion is to remind the reader of your research problem . You will have discussed this problem in depth throughout the body, but now the point is to zoom back out from the details to the bigger picture.

While you are restating a problem you’ve already introduced, you should avoid phrasing it identically to how it appeared in the introduction . Ideally, you’ll find a novel way to circle back to the problem from the more detailed ideas discussed in the body.

For example, an argumentative paper advocating new measures to reduce the environmental impact of agriculture might restate its problem as follows:

Meanwhile, an empirical paper studying the relationship of Instagram use with body image issues might present its problem like this:

“In conclusion …”

Avoid starting your conclusion with phrases like “In conclusion” or “To conclude,” as this can come across as too obvious and make your writing seem unsophisticated. The content and placement of your conclusion should make its function clear without the need for additional signposting.

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Having zoomed back in on the problem, it’s time to summarize how the body of the paper went about addressing it, and what conclusions this approach led to.

Depending on the nature of your research paper, this might mean restating your thesis and arguments, or summarizing your overall findings.

Argumentative paper: Restate your thesis and arguments

In an argumentative paper, you will have presented a thesis statement in your introduction, expressing the overall claim your paper argues for. In the conclusion, you should restate the thesis and show how it has been developed through the body of the paper.

Briefly summarize the key arguments made in the body, showing how each of them contributes to proving your thesis. You may also mention any counterarguments you addressed, emphasizing why your thesis holds up against them, particularly if your argument is a controversial one.

Don’t go into the details of your evidence or present new ideas; focus on outlining in broad strokes the argument you have made.

Empirical paper: Summarize your findings

In an empirical paper, this is the time to summarize your key findings. Don’t go into great detail here (you will have presented your in-depth results and discussion already), but do clearly express the answers to the research questions you investigated.

Describe your main findings, even if they weren’t necessarily the ones you expected or hoped for, and explain the overall conclusion they led you to.

Having summed up your key arguments or findings, the conclusion ends by considering the broader implications of your research. This means expressing the key takeaways, practical or theoretical, from your paper—often in the form of a call for action or suggestions for future research.

Argumentative paper: Strong closing statement

An argumentative paper generally ends with a strong closing statement. In the case of a practical argument, make a call for action: What actions do you think should be taken by the people or organizations concerned in response to your argument?

If your topic is more theoretical and unsuitable for a call for action, your closing statement should express the significance of your argument—for example, in proposing a new understanding of a topic or laying the groundwork for future research.

Empirical paper: Future research directions

In a more empirical paper, you can close by either making recommendations for practice (for example, in clinical or policy papers), or suggesting directions for future research.

Whatever the scope of your own research, there will always be room for further investigation of related topics, and you’ll often discover new questions and problems during the research process .

Finish your paper on a forward-looking note by suggesting how you or other researchers might build on this topic in the future and address any limitations of the current paper.

Full examples of research paper conclusions are shown in the tabs below: one for an argumentative paper, the other for an empirical paper.

• Argumentative paper
• Empirical paper

While the role of cattle in climate change is by now common knowledge, countries like the Netherlands continually fail to confront this issue with the urgency it deserves. The evidence is clear: To create a truly futureproof agricultural sector, Dutch farmers must be incentivized to transition from livestock farming to sustainable vegetable farming. As well as dramatically lowering emissions, plant-based agriculture, if approached in the right way, can produce more food with less land, providing opportunities for nature regeneration areas that will themselves contribute to climate targets. Although this approach would have economic ramifications, from a long-term perspective, it would represent a significant step towards a more sustainable and resilient national economy. Transitioning to sustainable vegetable farming will make the Netherlands greener and healthier, setting an example for other European governments. Farmers, policymakers, and consumers must focus on the future, not just on their own short-term interests, and work to implement this transition now.

As social media becomes increasingly central to young people’s everyday lives, it is important to understand how different platforms affect their developing self-conception. By testing the effect of daily Instagram use among teenage girls, this study established that highly visual social media does indeed have a significant effect on body image concerns, with a strong correlation between the amount of time spent on the platform and participants’ self-reported dissatisfaction with their appearance. However, the strength of this effect was moderated by pre-test self-esteem ratings: Participants with higher self-esteem were less likely to experience an increase in body image concerns after using Instagram. This suggests that, while Instagram does impact body image, it is also important to consider the wider social and psychological context in which this usage occurs: Teenagers who are already predisposed to self-esteem issues may be at greater risk of experiencing negative effects. Future research into Instagram and other highly visual social media should focus on establishing a clearer picture of how self-esteem and related constructs influence young people’s experiences of these platforms. Furthermore, while this experiment measured Instagram usage in terms of time spent on the platform, observational studies are required to gain more insight into different patterns of usage—to investigate, for instance, whether active posting is associated with different effects than passive consumption of social media content.

If you’re unsure about the conclusion, it can be helpful to ask a friend or fellow student to read your conclusion and summarize the main takeaways.

• Do they understand from your conclusion what your research was about?
• Are they able to summarize the implications of your findings?
• Can they answer your research question based on your conclusion?

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The conclusion of a research paper has several key elements you should make sure to include:

• A restatement of the research problem
• A summary of your key arguments and/or findings
• A short discussion of the implications of your research

No, it’s not appropriate to present new arguments or evidence in the conclusion . While you might be tempted to save a striking argument for last, research papers follow a more formal structure than this.

All your findings and arguments should be presented in the body of the text (more specifically in the results and discussion sections if you are following a scientific structure). The conclusion is meant to summarize and reflect on the evidence and arguments you have already presented, not introduce new ones.

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Caulfield, J. (2023, April 13). Writing a Research Paper Conclusion | Step-by-Step Guide. Scribbr. Retrieved June 24, 2024, from https://www.scribbr.com/research-paper/research-paper-conclusion/

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How To Write the Conclusion of a Business Plan

Your business plan’s conclusion should encapsulate your overall justification for why your venture will succeed in order to draw investors or motivate your staff. Additionally, it ought to give a short future outlook outlining your goals for development and growth. The conclusion should also restate your company’s key selling points and leave readers with a favorable impression.

Business Plan Writer Explains How to Write a Business Plan: Part 8 The Conclusion

How to write a business plan conclusion

When writing a business plan’s conclusion, adhere to these guidelines:

1. Decide where you want it to be

Choose whether you want the executive summary or the entire document to contain your business plan’s conclusion. Consider placing the conclusion at the end of the executive summary if you are writing a business plan to attract investors or raise money. The executive summary introduces the key points of the business plan and outlines the company’s funding requirements and conditions. It can be more persuasive to potential investors to place the conclusion at the end of this summary, and it also increases the likelihood that it will be read.

You might select a more conventional location for your conclusion at the end of the document if you are writing a business plan for an established company to track progress or provide information to a third party. In this case, your conclusion should review and highlight the company’s advantages.

2. Include the right information

Depending on whether your business is a startup looking to raise capital or an established organization evaluating goals, the information you include in your business plan conclusion will vary. New companies trying to get funding might include:

Established businesses might include information in their conclusions such as:

Not all conclusions need all these details. The most crucial information for the purpose of your business plan should be included, but the conclusion should be brief. When selecting what to include in your conclusion, keep your audience in mind. Focus on the value your company provides to investors, for instance, and the reasons why this opportunity is special. Focus on company leadership’s experience and ways to lower the lender’s risk when applying for a business loan.

3. Add facts and statistics

Facts, figures, and statistics should be used to support the conclusions in your business plan. Investors want evidence that your business can succeed and that they will see a return on their investment. Include details like your track record of expanding this or other businesses, or the information you used to calculate how much funding you need. This information is more convincing than assumptions or vague statements.

4. Maintain a positive tone

Your business plan’s conclusion should be formal and upbeat in nature. You want to convey your optimism and enthusiasm for the company’s success so that the reader will feel motivated or enthusiastic to support the business. Use language that is assertive and active and conveys your confidence in the business.

5. Include a call to action

At the conclusion of your essay, include a brief call to action that instructs the reader on what to do next. The reader should be motivated to support the business’s objectives in the manner you desire. You might conclude by saying something like, “Invest in the success of Harper Corps by joining us as a minority partner in WinTec Enterprises.” In your call to action, use action words and emphasize how the reader will benefit from taking that action.

6. Review your conclusion

Make sure your business plan’s conclusion is written with proper spelling, grammar, and punctuation by reading it after you’ve finished. You want it to flow naturally and be both concise and clear. Ask a friend or coworker who is not familiar with the objectives of your company to read it as well. Ask them if they have any questions about the book’s conclusion and whether reading it has piqued their interest or excitement. Then make improvements as needed.

What is a business plan conclusion?

The goal of a business plan conclusion is to persuade the reader of the company’s success by summarizing the plan’s advantages. The conclusion should highlight how the organization makes money and why it is a good investment because businesses typically produce business plans in order to obtain funding or investors. Businesses also create business plans to evaluate their performance or set new objectives.

In a business plan, the conclusion can be found at the end of the whole thing or at the end of the executive summary. The executive summary, which appears at the start of the business plan, provides an overview of what the reader can expect to learn and persuades them to continue reading. Some people conflate the executive summary and the conclusion, but there are several significant differences between the two.

Every business, whether new or established, should have a business plan with a succinct and focused conclusion.

Business plan conclusion example

Use this sample business plan conclusion as a model for your own plan’s conclusion, being sure to customize it to your target audience’s needs and requirements:

Expanding Bridgewater & Co. Our already prosperous company will be able to provide cutting-edge health technologies to more people who need them thanks to its expansion into the Denver metropolitan area. Buying this manufacturing facility in Denver gives us the chance to produce all of our goods internally and in a single location and ship them out quickly and effectively to the area. We want Sixty-Seven Investors to be a part of this exciting revolution because we have the unique ability to change lives. Investing in Bridgewater & Co. s expansion benefits Sixty-Seven Investors by:

We can save more lives if we work together, Bridgewater & Co. Products change, add to the community’s employment opportunities, and revolutionize the health technology sector. Invest with us if you share our vision for a more prosperous and healthy future.

How do you conclude a business plan presentation?

Conclusion. The conclusion of a business plan doesn’t necessarily need to be lengthy; in fact, it can be quite succinct. Your conclusion should restate the opportunity, highlight the plan’s key strengths, summarize your vision, and remind the reader of the reasons why your company is in a position to carry out the plan successfully.

What is summary in business plan?

One of the most crucial components of your plan is the executive summary, which is a synopsis of all the important sections of your business plan.

What should be done after finishing the business plan?

• Make sure it connects to your purpose.
• Begin to test and measure.
• Use the 80/20 rule.
• Learn something new (quickly)

What is recommendation in a business plan?

A business recommendation letter, also known as a reference letter, is an endorsement of the products or services that one company has provided to another business or individual.

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• > How to Do Research
• > Draw conclusions and make recommendations

Book contents

• Frontmatter
• Acknowledgements
• Introduction: Types of research
• Part 1 The research process
• 1 Develop the research objectives
• 2 Design and plan the study
• 3 Write the proposal
• 4 Obtain financial support for the research
• 5 Manage the research
• 6 Draw conclusions and make recommendations
• 7 Write the report
• 8 Disseminate the results
• Part 2 Methods
• Appendix The market for information professionals: A proposal from the Policy Studies Institute

6 - Draw conclusions and make recommendations

from Part 1 - The research process

Published online by Cambridge University Press:  09 June 2018

This is the point everything has been leading up to. Having carried out the research and marshalled all the evidence, you are now faced with the problem of making sense of it all. Here you need to distinguish clearly between three different things: results, conclusions and recommendations.

Results are what you have found through the research. They are more than just the raw data that you have collected. They are the processed findings of the work – what you have been analysing and striving to understand. In total, the results form the picture that you have uncovered through your research. Results are neutral. They clearly depend on the nature of the questions asked but, given a particular set of questions, the results should not be contentious – there should be no debate about whether or not 63 per cent of respondents said ‘yes’ to question 16.

When you consider the results you can draw conclusions based on them. These are less neutral as you are putting your interpretation on the results and thus introducing a degree of subjectivity. Some research is simply descriptive – the final report merely presents the results. In most cases, though, you will want to interpret them, saying what they mean for you – drawing conclusions.

These conclusions might arise from a comparison between your results and the findings of other studies. They will, almost certainly, be developed with reference to the aim and objectives of the research. While there will be no debate over the results, the conclusions could well be contentious. Someone else might interpret the results differently, arriving at different conclusions. For this reason you need to support your conclusions with structured, logical reasoning.

Having drawn your conclusions you can then make recommendations. These should flow from your conclusions. They are suggestions about action that might be taken by people or organizations in the light of the conclusions that you have drawn from the results of the research. Like the conclusions, the recommendations may be open to debate. You may feel that, on the basis of your conclusions, the organization you have been studying should do this, that or the other.

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• Draw conclusions and make recommendations
• Book: How to Do Research
• Online publication: 09 June 2018
• Chapter DOI: https://doi.org/10.29085/9781856049825.007

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Business Plan: Coffee Shop Report

• To find inspiration for your paper and overcome writer’s block
• As a source of information (ensure proper referencing)
• As a template for you assignment

Executive Summary

Introduction of coffee shop business plan, market feasibility, technical feasibility, financial feasibility, human resource feasibility, conclusion for coffee shop business plan.

Wondering how to write an introduction or conclusion of coffee shop business plan? Check out this essay example! Here, you will find a complete business plan: coffee shop goals and objectives, recommendations, and features that make it successful. Write a great coffee shop report with the help of our example!

Our new coffee shop will be situated in Melbourne. The business will target only female clients. The hotel will concentrate on gaining the allegiance of customers by providing them with an unparalleled experience of coffee beverage services. The cafe will offer many crafted dishes to fulfill our clients’ banquet, lunch, and supper desires. Our menu will comprise of omelets, benedicts, toasted bread, and toasties.

The article below focuses on a coffee shop’s business plan. The café will be registered as a sole proprietorship. It will be wholly owned and operated by one entrepreneur. The cafe will be established in the city of Melbourne.

What is the size of the market?

In Melbourne and its neighboring cities, coffee shop industry is estimated to generate revenue worth $4.78 billion annually (David 2015). The business is large and varied. Over the last few years, the number of coffee shops and cafes has increased.

What is the growth rate of the industry?

The industry’s revenues are expected to increase by 7.3% annually for the next two years (Hunter 2015). The increase has been boosted by growing incomes and the citizens’ unceasing love for quality coffee.

Is the market at full capacity?

We are predominantly interested in a coffee café because currently there are a few businesses that offer these services. Therefore, our venture aims to fill this market gap by delivering exceptional beverage services.

Where are our customers getting the product now?

The leading coffee cafes in Melbourne include Auction Rooms, Three Bags Full, Hardware Sociate, Di Bella Roasting Warehouse, Market Lane, Proud Mary, and Sensory Lab (Purnama 2013). All these cafes offer services to both male and female clients. We expect to face competition from these shops and other medium food kiosks spread across the city of Melbourne. The other competitors are restaurants and food stalls that offer beverage services.

Where are the customers?

We will target female clients who work or study in regions around Melbourne. The city currently has a population of 4.35 million people (Johnny 2015). Half of these residents are women. In the future, the population is expected to increase to surpass that of Sydney. The main reason for positioning itself in this segment is that the business has the opportunity of incorporating new features to the existing services to cater for the changing demands and needs of our targeted customers. We will offer our services to females. Through this, we will differentiate our services from our competitors.

To gain a competitive advantage over our competitors, we will differentiate our products and services (Agnihotri 2015). One major way of fulfilling the above is through value addition. We will focus on improving our beverages’ package to enhance their aesthetic appeal. All drinks and snacks will be packed and served in impressive food packages designed to surpass our customers’ expectations.

We will only offer services to female clients to differentiate ourselves from our rivals. In Melbourne, a few coffee shops focus on particular communities such as religious, age, sex, or political minorities. If our café focuses on specializing in satisfying only women’s community, we will attract many clients and enhance our market share. The market segment presents an opportunity for the business.

How many would purchase from you?

With increased government expenditure, vibrant tourism, transport, and trade in the region, our business will be favorable and convenient to many women. An increase in government expenditure implies that there is more money in circulation, and more people can afford to enjoy the food services at our business center (Kwek 2015). We expect to serve up to 300 clients in a day.

What external factors come to bear? Government, Industry Dynamics

An important external factor that will affect our business is government regulations. We will have to satisfy all the standards required by the local governments.

How long will this opportunity last in the market?

Our projections indicate that during our earlier years of operation, we will experience less competition because we will only focus on female clients. However, competition is expected to increase in the future because we have a window period of two years. Over time, several players will enter the market eating into our company’s customers. Because of this, our company will experience enormous pressure from the new entrants. Such risks put pressure on our business’ future success. The above imply that we must always differentiate our products and services from those offered by our competitors. If we fail to do so, our rivals will fill the gap and gain an advantage over the company.

What keeps new competition from entering this market?

A threat faced by new entrants has been the inability to adapt to the ever changing service features and standards required by the clients. Another threat that prevents new competitors in the industry is competition from established rivals.

In the first months of our operation, we plan to focus on understanding the thoughts, desires, and behaviors of our clients. Through this, we will be able to come up with the appropriate targeting and positioning techniques in future. Equally, the chance will enable the business to identify efficient and reliable marketing channels to be utilized in the future.

Options for developing the technology

Our café will be registered as a sole proprietorship. The shop will be wholly owned and operated by five entrepreneurs. The cafe will be established in the city of Melbourne. The coffee shop will serve clients throughout the week as indicated below:

Options for producing the product or service

Our products and services will be generated in house. Equally, we will utilize the same approach in our sales and distribution. As such, we expect our clients to visit our establishment. There will be no outside catering services. With increased turnover for startup cafes, the owners are expected to offer their skills and labor to fill in where required until the business starts to generate profits.

Options for sales and distribution

To reach our customers, we will utilize some approaches. Advertising will be our primary marketing strategy. We will create a series of television, the internet, and technology advertisement platforms. Through this, we will subcontract these functionalities to other firms. The firms will comprise of individuals knowledgeable in product information as well as customer service. Through social media, we will encourage more potential clients to access our services. The social media will also enable us to interact with potential customers to understand their expectations

Resources required for development

With respect to our limited inexperience in the industry, we will collaborate with reputable and competent suppliers. The vendors will offer sensibly priced products. The merchandise will be delivered according to an approved time timetable. The cost of establishing the shop is $363,000. The majority of the expenses will be used in purchasing the raw materials including furniture fixtures. Raw materials to be used at the café will be sourced from experienced suppliers. They include kitchenware, food processors, utensils, dishwasher, clothing, and stainless steel tables.

The laws and regulation relating to the business

Before opening our enterprise, we will obtain accreditation from relevant business licensing regulators in Melbourne. Similarly, we will get a permit that will illustrate that our company will work towards environment conservation.

Any moral or ethical issues that you are uncomfortable with

Our research identified that ethical issues of workers being mistreated by their supervisors are prevalent in the hospitality industry. The business will formulate and implement appropriate ethical cultures to prevent such incidences. The code of ethics should articulate the accepted standards. Similarly, ethical culture will be enhanced by all levels of supervision.

Technological changes are changing or emerging that may affect the business

During our research, we noted that a significant threat faced by coffee shops and other beverage outlets is speedy technological transformations. Many clients enjoy cafes with the latest technological facilities such as Wifi access. The threat puts pressure on the company’s future success. Every year, we will be required to adopt new technologies to be ahead of our rivals. If we fail to do so, our competitors will fill the gap and gain an advantage over our company.

Projected revenues from sales of our products and services

The table below illustrates the expected sales volume in units sold and in dollars sold. Our approximate selling price per unit is $ 11.37. The expected revenues are indicated below.

Financial dynamics and opportunities

Indicated below are the cost structures illustrated based on unit basis:

• Price per unit minus is $11.37
• Variable costs are estimated to be $4.51 per meal
• Gross margin per unit minus is 44.90
• Fixed costs per unit are 48.0
• Net margin per unit is 8.0%

Indicated below is the income statement used in the calculations:

Is the project worthwhile financially?

Indicated below are assumptions utilized in our financial plan

• Meal Price ranges from $8.00 – $15.00
• Average lunch price is 8.79
• Average dinner price is13.74
• The restaurant is located in the Melbourne City

Gross margin 45% and net profit are 8.0%. The figures indicate that the venture is economically viable. Below is a 1-year monthly cash flow statement:

How much investment is required and how they will be used

Financial risk

Total fixed costs linked with the coffee shop are $669,186. They represent yearly expenses. The variable cost is $ 4.51 for each meal. The breakeven revenue will be $1,108,970. It equals to 97,535 meals. We would not get better returns elsewhere, so we better invest in the shop. I will have to give up my mortgage to finance the project. The return of investment is $1, 229,334 after three years. The above illustrations are indicated in the table below:

Sources of funds

The money needed will be sourced as shown in the table below. There are higher chances that we are going to get all the money required for the project. We will have to sacrifice money needed for other investments to attain our objectives.

What technical and management experience is required?

The business will hire 20 employees. They will comprise of two managers and subordinate staff. The managers will be needed to have more than three years of experience in a similar environment.

The technical team should have at least one year of experience. Together, the management team will select every applicant. We have implemented an up-to-date interview procedure. The process will staff the coffee café with highly experienced persons for every position. Every candidate will be evaluated and ranked based on a pre-defined set of values intended for each vacancy. Hiring efforts will focus on recommendations.

Who are the owners and what are their roles?

The restaurant’s management team will comprise of the owner, the manager, and technical expert. The owner has a restaurant career. He has served for over 20 years in the foodservice industry. He will be the general manager of the business. The manager will oversee smooth operation of the facility.

As such, the hotel manager will manage the overall undertakings like hiring and making financial arrangements. The manager will report to the owner of the shop. A technical expert will direct every functional group. As such, the technical expert will ensure that all installations in the shop are up and working. The supervisor reports to the general manager.

What is the ownership structure?

The organizational fabric of the shop will represent a corporate divisional order. The divisional order will be predominant service sections of the cafe. They include housekeeping segment, food and beverage section, concierge block, and front desk management. For instance, the prominent sectors of the enterprise will be separated into semi-autonomous bodies. The smaller sections will be apportioned to a particular field of service.

Every semi-autonomous will have a group head. As such, the group leader will be selected as the managing officer of that particular segment. At the top of the hierarchy will be the hotel manager. The present-day economic conditions in the beverage industry are characterized by increased competition.

In this regard, the coffee shop will adopt the above organizational structure to save on the cost of operation. The organizational structure has many advantages. Through this structure, every section functions effectively for the reason that they are centered on certain precise task. By doing so, the shop will be able to enhance the output of every section.

What are the labor requirements?

Attracting, inspiring, and retaining a skilled workforce is significant and often challenging for today’s businesses (Hazelton 2014). Appropriate staffing measures will aid our coffee shop intensify the satisfaction of its workers, reduce recruiting costs and increase the hotel’s productivity.

In this regard, the business has put in place appropriate sourcing policies that attract a diverse variety of high-performing candidates. We have also implemented a transparent hiring procedure, which guarantees objective selection using pertinent criteria. Through this, the company will attract competitive and competent candidates. Our orientation processes guarantee that new employees are informed about the business’ values, objectives, key policies, and measures.

The shop will offer a positive working environment for its staff. Through this, the business will be able to attract and retain qualified workers. A positive work environment enables the employees to undertake their roles without challenges. Thus, the productivity of the cafe will increase.

Similarly, the business should identify, compensate, and support the right behavior to attract and retain a competent workforce. Through this, the worker’s morale will be boosted. By involving and engaging the employees, the shop will be able to motivate its workforce. As such, individuals are more dedicated and involved if they are allowed to add their thoughts and proposals towards the improvement of the business.

Equally, the firm will adopt fun in the workplace to motivate the employees. The initiative will enable the employees develop a positive staff culture, boost their morale and motivation, and enhance employer and employee relationship. Likewise, the approach will improve teamwork, increase employee satisfaction, help attract and retain the best people, and improve customer satisfaction. The initiative will also enhance creativity and problem solving, resolve conflict and difficult issues, and augment productivity and performance.

Likewise, the hotel manager will come up with policies that encourage relationship among the employees. Through building relationship among the employees, the managers will enable the employees to understand and appreciate each other’s social, religious, or racial background (Stafford 2013). They will be achieved by offering the employees with regular seminars, workshops, and other social events. Through this, they will get to know one another better enhancing mutual respect.

The managers acknowledge that recruitment and hiring of new employees contribute to the increase in operating costs. Therefore, the business has adopted a competitive reward scheme to reduce the employee turnover. Because the firm is aiming to be among the top coffee shop in Melbourne, its reward system is expected to be competitive.

As such, the reward scheme will indicate the individuals to be awarded and the reason behind the rewards. The practice will enhance individual performance and firm’s outcomes. The reward system will balance with the organization’s culture.

To enhance and maintain quality, the cafe’s executives will implement performance measurement strategies (Carlson 2013). The shop will adopt quality and time performance measures. Quality performance test will assess the value of the services rendered by the employees. Equally, time performance will determine the period it takes the employees to perform their services.

The hotel will undertake the above assessment regularly to enhance the efficiency of the performance measures. Changes in performance measures and requirements related to increasing the competency-base of workers to meet global requirements will also be monitored. Therefore, the cafe will implement a culture of accountability.

Similarly, they will focus on results. When goals and visions are brought into line with organizational accountability, the administration can hold employees answerable for their tasks. Equally, performance measures will encourage workers to accomplish the lounge’s goals, missions, and objectives.

What is the company’s growth strategy?

The shop’s organizational culture will change as the business grows. The appropriate succession planning measure will be instituted to recognize and develop internal staff with the possibility to fill future vacancy positions in the cafe (Catherine 2014). The process is the most efficient and appropriate way of filling organization’s vacancies.

Through this approach, the shop will reduce its recruitment costs and orientation training expenses and time. The approach will offer employees with abilities to advance their career through regular training. As a result, employees will progressively develop and advance their careers. Through career advancement, workers’ morale will be enhanced enabling them to dispense their knowledge and capabilities effectively. By improving on the workforce’s morale, the business will increase its productivity leading to an increase in returns.

In conclusion, it should be noted that the cost of establishing the shop is $363,000. The majority of the expenses will be used in purchasing the raw materials including furniture fixtures. The business will target only female clients. As such, the coffee bar will offer many crafted dishes.

Start-up Expenditures and Expenses Worksheet

SWOT analysis

Agnihotri, A. 2015, ‘Extending boundaries of Blue Ocean Strategy’, Journal of Strategic Marketing , vol. 32, no. 8, pp.1-10.

Carlson, K. 2013, ‘Designing Business Training for Fun and Results’, Performance Improvement , vol. 52, no. 9, pp. 45-46.

Catherine, F. 2014, ‘Sustainable cultures: Engaging employees in creating more sustainable workplaces and work styles’, Facilities, vol. 32, no. 8, pp. 438-454.

David, B. 2015, Coffee culture in Australia . Web.

Hazelton, S. 2014, ‘Positive emotions boost employee engagement: Making work funbrings individual and organizational success’, Human Resource Management International Digest, vol. 22, no. 1, pp. 34-37.

Hunter, B. 2015, Melbourne CBD, Melbourne . Web.

Johnny Y. 2015, Start a new business/Café Business . Web.

Kwek, G. 2015, Australia makes its mark on global coffee culture . Web.

Purnama, M. 2013, Melbourn Top 10 Cafes . Web.

Stafford, K. 2013, ‘Does Fun Pay? The Impact of Workplace Fun on Employee Turnover and Performance’, Cornell Hospitality Quarterly , vol. 54, no. 4, pp. 370-382.

• Melbourne Food and Wine Festival in Australia
• Needs of the employees of Melbourne Aquarium
• A Dr. Cafe Coffee
• Southwest Airlines Business Strategy
• Strategic Management Project: Emirates Airlines
• The Key Components at American Enterprise Architecture
• New Venture Business Plan
• Strategic Management Case: Vera Bradley
• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2019, June 3). Business Plan: Coffee Shop Report. https://ivypanda.com/essays/business-plan-coffee-shop/

"Business Plan: Coffee Shop Report." IvyPanda , 3 June 2019, ivypanda.com/essays/business-plan-coffee-shop/.

IvyPanda . (2019) 'Business Plan: Coffee Shop Report'. 3 June.

IvyPanda . 2019. "Business Plan: Coffee Shop Report." June 3, 2019. https://ivypanda.com/essays/business-plan-coffee-shop/.

1. IvyPanda . "Business Plan: Coffee Shop Report." June 3, 2019. https://ivypanda.com/essays/business-plan-coffee-shop/.

Bibliography

IvyPanda . "Business Plan: Coffee Shop Report." June 3, 2019. https://ivypanda.com/essays/business-plan-coffee-shop/.

BUS203: Principles of Marketing

The Marketing Plan

Read this chapter, which discusses marketing planning roles, the parts and functions of the marketing plan, forecasting, and the structure of a marketing plan audit. It also discusses PEST Analysis and other external factors that affect marketing decisions. This chapter reviews other concepts we've discussed so far. Key takeaways include the steps in the forecasting process. You will be able to identify types of forecasting methods and their advantages and disadvantages and discuss the methods used to improve the accuracy of forecasts. Lastly, you will apply marketing planning processes to ongoing business settings and identify the role of the marketing audit. Answer the discussion questions at the end of the chapter.

Functions of the Marketing Plan

In the conclusion, repeat the highlights. Summarize the target market, the offer, and the communication plan. Your conclusion should remind the reader of all the reasons why your plan is the best choice.

Of course, the written plan is itself a marketing tool. You want it to convince someone to invest in your ideas, so you want to write it down on paper in a compelling way. Figure 16.9 "Tips for Writing an Effective Marketing Plan" offers some tips for effectively doing so. Also, keep in mind that a marketing plan is created at a single point in time. The market, though, is dynamic. A good marketing plan includes how the organization should respond to various scenarios if the market changes. In addition, the plan should include "triggers" detailing what should happen under the scenarios. For example, it might specify that when a certain percentage of market share is reached, then the price of the product will be reduced (or increased). Or the plan might specify the minimum amount of the product that must be sold by a certain point in time – say, six months after the product is launched – and what should happen if the mark isn't reached. Also, it should once again be noted that the marketing plan is a communication device. For that reason, the outline of a marketing plan may look somewhat different from the order in which the tasks in the outline are actually completed.

Figure 16.9 Tips for Writing an Effective Marketing Plan

How to Write a Conclusion for a Business Plan?

The conclusion of your business plan should summarize your overall argument for why your business will be successful to attract investors or inspire your employees. It should also provide a brief glimpse into the future, outlining your plans for expansion and growth. Finally, the conclusion should reiterate the unique selling points of your business and leave the readers with a positive impression.

Here are some tips on writing a conclusion for your business plan.

Table of Contents

1. Decide Where You Want it to be Placed

2. put the right information, 3. make it convincing by adding facts and statistics, 4. maintain a positive tone, 5. end with a call to action, 6. review your conclusion, business plan conclusion example, final thought.

Decide whether you want the conclusion of your business plan to be at the end of the complete document or at the end of the executive summary. Consider adding the conclusion at the end of the executive summary if you’re writing a business plan to attract investors or raise funds. The executive summary is typically the first thing investors will read, so adding the conclusion there will ensure that they see your most important points.

If you’re writing the business plan for internal purposes, such as to guide decision-making or track progress, then you may want to place the conclusion at the end of the complete document. This will allow readers to see the full context of your argument before reaching the conclusion.

The conclusion of your business plan should briefly summarize the main points of your argument. It should state why you believe your business will be successful and how you plan to achieve your goals. If you’re writing the business plan for investors, this is your chance to make a final pitch for why they should invest in your company.

If you’re writing the business plan for internal purposes, the conclusion can be more forward-looking. In this case, you may want to include your plans for expansion or growth. This will give readers a sense of where you see the business going in the future.

For example, your conclusion should put this information if you want to convince investors:

• Current financial situation of your company
• The needed funds for your company growth and expansion
• Your target market and customers
• Customers’ demand
• How you make a difference from your competitors
• The plan to increase your sales

And if you want to give managers an idea of where the company is headed, your conclusion should include:

• Your company history and products
• Future goals and objectives
• Plans for expansion or growth
• Timeline for achieving these goals

Not all conclusions need to include all of this information, but these are some of the most important points to include.

Reinforce your argument by adding some facts and statistics to back up your claims. This will make your conclusion more convincing and leave the reader with a positive impression of your business.

For example, if you’re trying to convince investors that your business is a good investment, you might include information about your company’s past financial performance or projections for future growth. If you’re trying to convince managers that your company is headed in the right direction, you might include information about your market share or customer satisfaction rates.

Keep the tone of your conclusion positive and optimistic. This will leave the reader with a good impression of your business and make them more likely to invest in or support your company.

For example, avoid phrases like “Even though we’ve had some setbacks, I’m confident that our business will be successful.” Instead, focus on the positive aspects of your business and your plans for the future. Phrases like “I’m confident that our business will be successful” or “I believe in our company’s potential” will leave the reader with a positive impression of your business.

The conclusion of your business plan should include a call to action. This is your opportunity to convince the reader to invest in or support your company.

For example, if you’re writing a business plan for investors, you might say something like “I invite you to invest in our company and join us on this exciting journey.” If you’re writing the business plan for internal purposes, you might say something like “I invite you to join me in working towards these exciting goals.”

This call to action should be brief and to the point. It should be clear what you’re asking the reader to do, and it should be convincing enough to make them want to do it.

After you’ve written your conclusion, take a step back and review what you’ve written. Make sure that your argument is clear and that all of the important information is included. Check for any typos or grammatical errors, and make sure that your tone is positive and optimistic.

If you’re writing the business plan for investors, ask someone else to read your conclusion and give you feedback. It’s important to make sure that your argument is clear and convincing, so get as much feedback as you can.

Once you’re happy with your conclusion, you’re ready to move on to the next section of your business plan.

Here’s an example of a conclusion for a business plan:

“The company’s management is optimistic that it will be able to meet its aggressive sales targets, with total sales of $10 Million, $15 Million, and $20 Million in 2022, 2023, and 2024, respectively.

Furthermore, we have carefully analyzed its market, potential clients, and ability to increase its sales and market share in our industry. The Company has the potential to provide high ROE to potential investors due to its unique selling point that meets customers’ demand, aggressive marketing strategy, and makes a difference from competitors.

The management team invites you to invest in the company and join us on this exciting journey. With your support, we believe that we can achieve our goals and create shareholder value. Thank you for your time and consideration.

The Company will need to raise early money in order to become an industry leader. This money will go toward startup expenditures, building a legitimate storefront, and expanding the company’s infrastructure, product development, and marketing.

The company will be able to achieve its success in 3 years based on the funding requirements.

Assuming all goes according to plan, the management team is confident that it will be able to generate significant returns for its investors.”

The conclusion of your business plan is your opportunity to briefly summarize your company and its potential for success. It should include information about your current financial situation, your target market, and your plans for expansion or growth. You should also include some facts and statistics to back up your claims. Keep the tone positive and optimistic, and end with a call to action.

With this information, hope you can write a convincing conclusion that will leave the reader eager to invest in or support your company.

Jessica D. Davis

My name is Jessica D. Davis, as a writer and editor, I'd like to create a place where other writers and I can talk about business, investing, health, career, lifestyle, home improvement and other topics.

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Build a Winning Team: Guide to Strategic Compensation Planning

Written by Salary.com Staff

June 19, 2024

Ever feel like your company's compensation plan is just a bunch of random tactics rather than a unified strategy? You're not alone. Many organizations struggle to make a strategic compensation plan that aligns with business goals. But it doesn't have to be that way. With proper planning, you can develop an effective compensation strategy for your enterprise.

In this post, dig through the key steps so you can create a compensation plan that supports your company's success. You'll learn how to set pay philosophy and objectives, compare your pay to the market, and pick the right pay components. We’ll also share tips for communicating the plan and getting buy-in across the organization.

Understanding Strategic Compensation Planning

To develop an effective strategic compensation plan , you need to understand your company’s goals and priorities. What are you trying to achieve in the next few years? Do you want to expand into new markets or develop new products? Your compensation plan should align with and support these strategic objectives.

For example, if your goal is to gain market share, you may want to emphasize incentives such as commissions, bonuses, or profit sharing. These incentives reward sales growth and employee performance. On the other hand, if you aim to improve customer satisfaction or retention, consider pay structures. These recognize and reward high-quality service.

Compensation includes both direct pay (salaries and wages) and indirect pay (benefits and rewards). Assess what mix of compensation and rewards will motivate your team to excel and stay with your organization long-term. You may find a balance of base pay, short-term incentives, and long-term incentives that works well for your needs.

Keep in mind that a strategic compensation plan must be fair, equitable, and compliant. Review the compensation levels and structures of similar positions in your industry and region. Make sure pay and incentives do not discriminate unfairly. Stay up-to-date with changing laws regarding compensation and benefits.

An effective strategic compensation plan aligns with your business goals, motivates and rewards excellent performance, and helps you attract and retain top talent. With the right plan in place , your company and employees can thrive and grow together.

Steps for Developing a Strategic Compensation Plan

To develop a strategic compensation plan for your enterprise, you first need to evaluate your current pay policies and practices. Analyze how your compensation and benefits compare to industry standards and your direct competitors. You want to make sure you’re providing competitive pay that will attract and retain top talent.

Next, determine your compensation philosophy and strategy. For example, do you want to lead, match, or lag the market in terms of pay? Define your objectives, like motivation, productivity, retention, etc. These choices will shape your entire strategic compensation plan.

Then, set salary structures and pay ranges for all positions based on factors like job requirements, experience, and performance. Establish your compensation mix—the blend of pay, incentives, and benefits you’ll offer. A good mix may include a base salary, an annual bonus, paid time off, health insurance, a retirement plan, flextime, and other rewards.

You'll also want to build in performance-based compensation, like bonuses, commissions, or profit sharing. Linking pay to performance helps motivate employees and aligns their goals with the organization's objectives. It's a win-win.

Finally, communicate the details of your new strategic compensation plan to all employees. Be transparent about how you assess pay and performance to gain buy-in. Provide training for managers responsible for conducting performance appraisals and distributing rewards. Check how the plan is working and adjust as needed to keep your compensation strategy on track.

With a thoughtful, well-designed strategic compensation plan in place , you'll be in a great position to attract top talent, motivate your workforce, and drive business results. Now that's something worth investing in!

Implementing and Communicating the Strategic Compensation Plan

Once you’ve developed a strategic compensation plan for your enterprise, it’s time to put it into action.

• Roll it out department by department.

Meet with managers to explain the plan in detail and provide training on how to communicate it to their teams. Be available to answer any questions. When implementing the strategic compensation plan, transparency and consistency are key.

• Share the plan with all employees.

Hold organization-wide meetings, send out memos, and post information on your company intranet. Explain how the strategic compensation plan is developed and how it supports business objectives. Discuss any changes to compensation and job roles. Highlight opportunities for career growth and advancement. Be open to feedback and make sure employees understand you want to address any concerns.

• Ensure everyone follows the plan.

An important part of implementing your strategic compensation plan is ensuring managers and supervisors follow it consistently across the enterprise. Provide detailed guidance on how to evaluate performance, determine salary increases and bonuses, and promote top talent. Require managers to participate in further training to align with the goals of the strategic compensation plan. Monitor how the plan is being implemented and adjust as needed to guarantee consistency and fairness enterprise-wide.

When first rolling out your strategic compensation plan, expect some challenges and resistance to change. Be prepared to address issues promptly through open communication. Explain the rationale behind decisions to build understanding and support. As the plan becomes fully integrated into your business, it will motivate and reward employees, allowing your enterprise to achieve its strategic goals. By planning carefully for how you implement and communicate changes to compensation, you set the stage for success.

At the end of the day, implementing a strategic compensation plan takes time , effort, and buy-in across your organization. But with careful planning, clear communication, and a step-by-step rollout, you can develop a program that attracts top talent, motivates employees, and aligns with your company's strategic goals.

By involving key stakeholders and being responsive to feedback, you will gain support for the plan. And by tracking results and adjusting, you can refine the program over time. With the right strategic compensation plan in place, you will empower your people to do their best work while advancing your business objectives. Now it's up to you to take the first step toward better compensation practices.

Download the 2018 Turnover Report:

Download our 2018 Turnover Report to compare your organization's turnover rate with averages in your industry and geographic region. View national and regional numbers by industry for voluntary and total turnover, as well as five-year trends.

Download our white paper to further understand how organizations across the country are using market data, internal analytics, and strategic communication to establish an equitable pay structure.

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