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10 Step Process for Effective Business Problem Solving

Posted august 3, 2021 by harriet genever.

When you start a small business or launch a startup, the one thing you can count on is the unexpected. No matter how thoroughly you plan, forecast , and test, problems are bound to arise. This is why as an entrepreneur, you need to know how to solve business problems effectively.

What is problem solving in business?

Problem solving in business relates to establishing processes that mitigate or remove obstacles currently preventing you from reaching strategic goals . These are typically complex issues that create a gap between actual results and your desired outcome. They may be present in a single team, operational process, or throughout your entire organization, typically without an immediate or obvious solution. 

To approach problem solving successfully, you need to establish consistent processes that help you evaluate, explore solutions, prioritize execution, and measure success. In many ways, it should be similar to how you review business performance through a monthly plan review . You work through the same documentation, look for gaps, dig deeper to identify the root cause, and hash out options. Without this process, you simply cannot expect to solve problems efficiently or effectively. 

Why problem solving is important for your business

While some would say problem-solving comes naturally, it’s actually a skill you can grow and refine over time. Problem solving skills will help you and your team tackle critical issues and conflicts as they arise. It starts from the top. You as the business owner or CEO needing to display the type of level-headed problem solving that you expect to see from your employees.

Doing so will help you and your staff quickly deal with issues, establish and refine a problem solving process, turn challenges into opportunities, and generally keep a level head. Now, the best business leaders didn’t just find a magic solution to solve their problems, they built processes and leveraged tools to find success. And you can do the same.

By following this 10-step process, you can develop your problem-solving skills and approach any issue that arises with confidence. 

1. Define the problem

When a problem arises, it can be very easy to jump right into creating a solution. However, if you don’t thoroughly examine what led to the problem in the first place, you may create a strategy that doesn’t actually solve it. You may just be treating the symptoms.

For instance, if you realize that your sales from new customers are dropping, your first inclination might be to rush into putting together a marketing plan to increase exposure. But what if decreasing sales are just a symptom of the real problem? 

When you define the problem, you want to be sure you’re not missing the forest for the trees. If you have a large issue on your hands, you’ll want to look at it from several different angles:

Competition 

Is a competitor’s promotion or pricing affecting your sales? Are there new entrants in your market? How are they marketing their product or business?

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Business model 

Is your business model sustainable? Is it realistic for how fast you want to grow? Should you explore different pricing or cost strategies?

Market factors

How are world events and the nation’s economy affecting your customers and your sales?

Are there any issues affecting your team? Do they have the tools and resources they need to succeed? 

Goal alignment 

Is everyone on your team working toward the same goal ? Have you communicated your short-term and long-term business goals clearly and often?

There are a lot of ways to approach the issue when you’re facing a serious business problem. The key is to make sure you’re getting a full snapshot of what’s going on so you don’t waste money and resources on band-aid solutions. 

Going back to our example, by looking at every facet of your business, you may discover that you’re spending more on advertising than your competitors already. And instead, there’s a communication gap within your team that’s leading to the mishandling of new customers and therefore lost sales. 

If you jumped into fixing the exposure of your brand, you would have been dumping more money into an area you’re already winning. Potentially leading to greater losses as more and more new customers are dropped due to poor internal communication.

This is why it’s so vital that you explore your blind spots and track the problem to its source.

2. Conduct a SWOT analysis

All good businesses solve some sort of problem for customers. What if your particular business problem is actually an opportunity, or even a strength if considered from a different angle? This is when you’d want to conduct a SWOT analysis to determine if that is in fact the case.

SWOT is a great tool for strategic planning and bringing multiple viewpoints to the table when you’re looking at investing resources to solve a problem. This may even be incorporated in your attempts to identify the source of your problem, as it can quickly outline specific strengths and weaknesses of your business. And then by identifying any potential opportunities or threats, you can utilize your findings to kickstart a solution. 

3. Identify multiple solutions with design thinking

As you approach solving your problem, you may want to consider using the design thinking approach . It’s often used by organizations looking to solve big, community-based problems. One of its strengths is that it requires involving a wide range of people in the problem-solving process. Which leads to multiple perspectives and solutions arising.

This approach—applying your company’s skills and expertise to a problem in the market—is the basis for design thinking.

It’s not about finding the most complex problems to solve, but about finding common needs within the organization and in the real world and coming up with solutions that fit those needs. When you’re solving business problems, this applies in the sense that you’re looking for solutions that address underlying issues—you’re looking at the big picture.

4. Conduct market research and customer outreach

Market research and customer outreach aren’t the sorts of things small business owners and startups can do once and then cross off the list. When you’re facing a roadblock, think back to the last time you did some solid market research or took a deep dive into understanding the competitive landscape .

Market research and the insights you get from customer outreach aren’t a silver bullet. Many companies struggle with what they should do with conflicting data points. But it’s worth struggling through and gathering information that can help you better understand your target market . Plus, your customers can be one of the best sources of criticism. It’s actually a gift if you can avoid taking the negatives personally .

The worst thing you can do when you’re facing challenges is isolating yourself from your customers and ignore your competition. So survey your customers. Put together a competitive matrix . 

5. Seek input from your team and your mentors

Don’t do your SWOT analysis or design thinking work by yourself. The freedom to express concerns, opinions, and ideas will allow people in an organization to speak up. Their feedback is going to help you move faster and more efficiently. If you have a team in place, bring them into the discussion. You hired them to be experts in their area; use their expertise to navigate and dig deeper into underlying causes of problems and potential solutions.

If you’re running your business solo, at least bring in a trusted mentor. SCORE offers a free business mentorship program if you don’t already have one. It can also be helpful to connect with a strategic business advisor , especially if business financials aren’t your strongest suit.

Quoting Stephen Covey, who said that “strength lies in differences, not in similarities,” speaking to the importance of diversity when it comes to problem-solving in business. The more diverse a team is , the more often innovative solutions to the problems faced by the organization appear.

In fact, it has been found that groups that show greater diversity were better at solving problems than groups made up specifically of highly skilled problem solvers. So whoever you bring in to help you problem-solve, resist the urge to surround yourself with people who already agree with you about everything.

6. Apply lean planning for nimble execution

So you do your SWOT analysis and your design thinking exercise. You come up with a set of strong, data-driven ideas. But implementing them requires you to adjust your budget, or your strategic plan, or even your understanding of your target market.

Are you willing to change course? Can you quickly make adjustments? Well in order to grow, you can’t be afraid to be nimble . 

By adopting the lean business planning method —the process of revising your business strategy regularly—you’ll be able to shift your strategies more fluidly. You don’t want to change course every week, and you don’t want to fall victim to shiny object thinking. But you can strike a balance that allows you to reduce your business’s risk while keeping your team heading in the right direction.

Along the way, you’ll make strategic decisions that don’t pan out the way you hoped. The best thing you can do is test your ideas and iterate often so you’re not wasting money and resources on things that don’t work. That’s Lean Planning .

7. Model different financial scenarios

When you’re trying to solve a serious business problem, one of the best things you can do is build a few different financial forecasts so you can model different scenarios. You might find that the idea that seemed the strongest will take longer than you thought to reverse a negative financial trend. At the very least you’ll have better insight into the financial impact of moving in a different direction.

The real benefit here is looking at different tactical approaches to the same problem. Maybe instead of increasing sales right now, you’re better off in the long run if you adopt a strategy to reduce churn and retain your best customers. You won’t know unless you model a few different scenarios. You can do this by using spreadsheets, and a tool like LivePlan can make it easier and quicker.

8. Watch your cash flow

While you’re working to solve a challenging business problem, pay particular attention to your cash flow and your cash flow forecast . Understanding when your company is at risk of running out of cash in the bank can help you be proactive. It’s a lot easier to get a line of credit while your financials still look good and healthy, than when you’re one pay period away from ruin.

If you’re dealing with a serious issue, it’s easy to start to get tunnel vision. You’ll benefit from maintaining a little breathing room for your business as you figure out what to do next.

9. Use a decision-making framework

Once you’ve gathered all the information you need, generated a number of ideas, and done some financial modeling, you might still feel uncertain. It’s natural—you’re not a fortune-teller. You’re trying to make the best decision you can with the information you have.

This article offers a really useful approach to making decisions. It starts with putting your options into a matrix like this one:

Use this sort of framework to put everything you’ve learned out on the table. If you’re working with a bigger team, this sort of exercise can also bring the rest of your team to the table so they feel some ownership over the outcome.

10. Identify key metrics to track

How will you know your problem is solved? And not just the symptom—how will you know when you’ve addressed the underlying issues? Before you dive into enacting the solution, make sure you know what success looks like.

Decide on a few key performance indicators . Take a baseline measurement, and set a goal and a timeframe. You’re essentially translating your solution into a plan, complete with milestones and goals. Without these, you’ve simply made a blind decision with no way to track success. You need those goals and milestones to make your plan real .

Problem solving skills to improve

As you and your team work through this process, it’s worth keeping in mind specific problem solving skills you should continue to develop. Bolstering your ability, as well as your team, to solve problems effectively will only make this process more useful and efficient. Here are a few key skills to work on.

Emotional intelligence

It can be very easy to make quick, emotional responses in a time of crisis or when discussing something you’re passionate about. To avoid making assumptions and letting your emotions get the best of you, you need to focus on empathizing with others. This involves understanding your own emotional state, reactions and listening carefully to the responses of your team. The more you’re able to listen carefully, the better you’ll be at asking for and taking advice that actually leads to effective problem solving.

Jumping right into a solution can immediately kill the possibility of solving your problem. Just like when you start a business , you need to do the research into what the problem you’re solving actually is. Luckily, you can embed research into your problem solving by holding active reviews of financial performance and team processes. Simply asking “What? Where? When? How?” can lead to more in-depth explorations of potential issues.

The best thing you can do to grow your research abilities is to encourage and practice curiosity. Look at every problem as an opportunity. Something that may be trouble now, but is worth exploring and finding the right solution. You’ll pick up best practices, useful tools and fine-tune your own research process the more you’re willing to explore.

Brainstorming

Creatively brainstorming with your team is somewhat of an art form. There needs to be a willingness to throw everything at the wall and act as if nothing is a bad idea at the start. This style of collaboration encourages participation without fear of rejection. It also helps outline potential solutions outside of your current scope, that you can refine and turn into realistic action.

Work on breaking down problems and try to give everyone in the room a voice. The more input you allow, the greater potential you have for finding the best solution.

Decisiveness

One thing that can drag out acting upon a potential solution, is being indecisive. If you aren’t willing to state when the final cutoff for deliberation is, you simply won’t take steps quickly enough. This is when having a process for problem solving comes in handy, as it purposefully outlines when you should start taking action.

Work on choosing decision-makers, identify necessary results and be prepared to analyze and adjust if necessary. You don’t have to get it right every time, but taking action at the right time, even if it fails, is almost more vital than never taking a step.  

Stemming off failure, you need to learn to be resilient. Again, no one gets it perfect every single time. There are so many factors in play to consider and sometimes even the most well-thought-out solution doesn’t stick. Instead of being down on yourself or your team, look to separate yourself from the problem and continue to think of it as a puzzle worth solving. Every failure is a learning opportunity and it only helps you further refine and eliminate issues in your strategy.

Problem solving is a process

The key to effective problem-solving in business is the ability to adapt. You can waste a lot of resources on staying the wrong course for too long. So make a plan to reduce your risk now. Think about what you’d do if you were faced with a problem large enough to sink your business. Be as proactive as you can.

Editor’s note: This article was originally published in 2016. It was updated in 2021.

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Harriet Genever

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How to master the seven-step problem-solving process

In this episode of the McKinsey Podcast , Simon London speaks with Charles Conn, CEO of venture-capital firm Oxford Sciences Innovation, and McKinsey senior partner Hugo Sarrazin about the complexities of different problem-solving strategies.

Podcast transcript

Simon London: Hello, and welcome to this episode of the McKinsey Podcast , with me, Simon London. What’s the number-one skill you need to succeed professionally? Salesmanship, perhaps? Or a facility with statistics? Or maybe the ability to communicate crisply and clearly? Many would argue that at the very top of the list comes problem solving: that is, the ability to think through and come up with an optimal course of action to address any complex challenge—in business, in public policy, or indeed in life.

Looked at this way, it’s no surprise that McKinsey takes problem solving very seriously, testing for it during the recruiting process and then honing it, in McKinsey consultants, through immersion in a structured seven-step method. To discuss the art of problem solving, I sat down in California with McKinsey senior partner Hugo Sarrazin and also with Charles Conn. Charles is a former McKinsey partner, entrepreneur, executive, and coauthor of the book Bulletproof Problem Solving: The One Skill That Changes Everything [John Wiley & Sons, 2018].

Charles and Hugo, welcome to the podcast. Thank you for being here.

Hugo Sarrazin: Our pleasure.

Charles Conn: It’s terrific to be here.

Simon London: Problem solving is a really interesting piece of terminology. It could mean so many different things. I have a son who’s a teenage climber. They talk about solving problems. Climbing is problem solving. Charles, when you talk about problem solving, what are you talking about?

Charles Conn: For me, problem solving is the answer to the question “What should I do?” It’s interesting when there’s uncertainty and complexity, and when it’s meaningful because there are consequences. Your son’s climbing is a perfect example. There are consequences, and it’s complicated, and there’s uncertainty—can he make that grab? I think we can apply that same frame almost at any level. You can think about questions like “What town would I like to live in?” or “Should I put solar panels on my roof?”

You might think that’s a funny thing to apply problem solving to, but in my mind it’s not fundamentally different from business problem solving, which answers the question “What should my strategy be?” Or problem solving at the policy level: “How do we combat climate change?” “Should I support the local school bond?” I think these are all part and parcel of the same type of question, “What should I do?”

I’m a big fan of structured problem solving. By following steps, we can more clearly understand what problem it is we’re solving, what are the components of the problem that we’re solving, which components are the most important ones for us to pay attention to, which analytic techniques we should apply to those, and how we can synthesize what we’ve learned back into a compelling story. That’s all it is, at its heart.

I think sometimes when people think about seven steps, they assume that there’s a rigidity to this. That’s not it at all. It’s actually to give you the scope for creativity, which often doesn’t exist when your problem solving is muddled.

Simon London: You were just talking about the seven-step process. That’s what’s written down in the book, but it’s a very McKinsey process as well. Without getting too deep into the weeds, let’s go through the steps, one by one. You were just talking about problem definition as being a particularly important thing to get right first. That’s the first step. Hugo, tell us about that.

Hugo Sarrazin: It is surprising how often people jump past this step and make a bunch of assumptions. The most powerful thing is to step back and ask the basic questions—“What are we trying to solve? What are the constraints that exist? What are the dependencies?” Let’s make those explicit and really push the thinking and defining. At McKinsey, we spend an enormous amount of time in writing that little statement, and the statement, if you’re a logic purist, is great. You debate. “Is it an ‘or’? Is it an ‘and’? What’s the action verb?” Because all these specific words help you get to the heart of what matters.

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Simon London: So this is a concise problem statement.

Hugo Sarrazin: Yeah. It’s not like “Can we grow in Japan?” That’s interesting, but it is “What, specifically, are we trying to uncover in the growth of a product in Japan? Or a segment in Japan? Or a channel in Japan?” When you spend an enormous amount of time, in the first meeting of the different stakeholders, debating this and having different people put forward what they think the problem definition is, you realize that people have completely different views of why they’re here. That, to me, is the most important step.

Charles Conn: I would agree with that. For me, the problem context is critical. When we understand “What are the forces acting upon your decision maker? How quickly is the answer needed? With what precision is the answer needed? Are there areas that are off limits or areas where we would particularly like to find our solution? Is the decision maker open to exploring other areas?” then you not only become more efficient, and move toward what we call the critical path in problem solving, but you also make it so much more likely that you’re not going to waste your time or your decision maker’s time.

How often do especially bright young people run off with half of the idea about what the problem is and start collecting data and start building models—only to discover that they’ve really gone off half-cocked.

Hugo Sarrazin: Yeah.

Charles Conn: And in the wrong direction.

Simon London: OK. So step one—and there is a real art and a structure to it—is define the problem. Step two, Charles?

Charles Conn: My favorite step is step two, which is to use logic trees to disaggregate the problem. Every problem we’re solving has some complexity and some uncertainty in it. The only way that we can really get our team working on the problem is to take the problem apart into logical pieces.

What we find, of course, is that the way to disaggregate the problem often gives you an insight into the answer to the problem quite quickly. I love to do two or three different cuts at it, each one giving a bit of a different insight into what might be going wrong. By doing sensible disaggregations, using logic trees, we can figure out which parts of the problem we should be looking at, and we can assign those different parts to team members.

Simon London: What’s a good example of a logic tree on a sort of ratable problem?

Charles Conn: Maybe the easiest one is the classic profit tree. Almost in every business that I would take a look at, I would start with a profit or return-on-assets tree. In its simplest form, you have the components of revenue, which are price and quantity, and the components of cost, which are cost and quantity. Each of those can be broken out. Cost can be broken into variable cost and fixed cost. The components of price can be broken into what your pricing scheme is. That simple tree often provides insight into what’s going on in a business or what the difference is between that business and the competitors.

If we add the leg, which is “What’s the asset base or investment element?”—so profit divided by assets—then we can ask the question “Is the business using its investments sensibly?” whether that’s in stores or in manufacturing or in transportation assets. I hope we can see just how simple this is, even though we’re describing it in words.

When I went to work with Gordon Moore at the Moore Foundation, the problem that he asked us to look at was “How can we save Pacific salmon?” Now, that sounds like an impossible question, but it was amenable to precisely the same type of disaggregation and allowed us to organize what became a 15-year effort to improve the likelihood of good outcomes for Pacific salmon.

Simon London: Now, is there a danger that your logic tree can be impossibly large? This, I think, brings us onto the third step in the process, which is that you have to prioritize.

Charles Conn: Absolutely. The third step, which we also emphasize, along with good problem definition, is rigorous prioritization—we ask the questions “How important is this lever or this branch of the tree in the overall outcome that we seek to achieve? How much can I move that lever?” Obviously, we try and focus our efforts on ones that have a big impact on the problem and the ones that we have the ability to change. With salmon, ocean conditions turned out to be a big lever, but not one that we could adjust. We focused our attention on fish habitats and fish-harvesting practices, which were big levers that we could affect.

People spend a lot of time arguing about branches that are either not important or that none of us can change. We see it in the public square. When we deal with questions at the policy level—“Should you support the death penalty?” “How do we affect climate change?” “How can we uncover the causes and address homelessness?”—it’s even more important that we’re focusing on levers that are big and movable.

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Simon London: Let’s move swiftly on to step four. You’ve defined your problem, you disaggregate it, you prioritize where you want to analyze—what you want to really look at hard. Then you got to the work plan. Now, what does that mean in practice?

Hugo Sarrazin: Depending on what you’ve prioritized, there are many things you could do. It could be breaking the work among the team members so that people have a clear piece of the work to do. It could be defining the specific analyses that need to get done and executed, and being clear on time lines. There’s always a level-one answer, there’s a level-two answer, there’s a level-three answer. Without being too flippant, I can solve any problem during a good dinner with wine. It won’t have a whole lot of backing.

Simon London: Not going to have a lot of depth to it.

Hugo Sarrazin: No, but it may be useful as a starting point. If the stakes are not that high, that could be OK. If it’s really high stakes, you may need level three and have the whole model validated in three different ways. You need to find a work plan that reflects the level of precision, the time frame you have, and the stakeholders you need to bring along in the exercise.

Charles Conn: I love the way you’ve described that, because, again, some people think of problem solving as a linear thing, but of course what’s critical is that it’s iterative. As you say, you can solve the problem in one day or even one hour.

Charles Conn: We encourage our teams everywhere to do that. We call it the one-day answer or the one-hour answer. In work planning, we’re always iterating. Every time you see a 50-page work plan that stretches out to three months, you know it’s wrong. It will be outmoded very quickly by that learning process that you described. Iterative problem solving is a critical part of this. Sometimes, people think work planning sounds dull, but it isn’t. It’s how we know what’s expected of us and when we need to deliver it and how we’re progressing toward the answer. It’s also the place where we can deal with biases. Bias is a feature of every human decision-making process. If we design our team interactions intelligently, we can avoid the worst sort of biases.

Simon London: Here we’re talking about cognitive biases primarily, right? It’s not that I’m biased against you because of your accent or something. These are the cognitive biases that behavioral sciences have shown we all carry around, things like anchoring, overoptimism—these kinds of things.

Both: Yeah.

Charles Conn: Availability bias is the one that I’m always alert to. You think you’ve seen the problem before, and therefore what’s available is your previous conception of it—and we have to be most careful about that. In any human setting, we also have to be careful about biases that are based on hierarchies, sometimes called sunflower bias. I’m sure, Hugo, with your teams, you make sure that the youngest team members speak first. Not the oldest team members, because it’s easy for people to look at who’s senior and alter their own creative approaches.

Hugo Sarrazin: It’s helpful, at that moment—if someone is asserting a point of view—to ask the question “This was true in what context?” You’re trying to apply something that worked in one context to a different one. That can be deadly if the context has changed, and that’s why organizations struggle to change. You promote all these people because they did something that worked well in the past, and then there’s a disruption in the industry, and they keep doing what got them promoted even though the context has changed.

Simon London: Right. Right.

Hugo Sarrazin: So it’s the same thing in problem solving.

Charles Conn: And it’s why diversity in our teams is so important. It’s one of the best things about the world that we’re in now. We’re likely to have people from different socioeconomic, ethnic, and national backgrounds, each of whom sees problems from a slightly different perspective. It is therefore much more likely that the team will uncover a truly creative and clever approach to problem solving.

Simon London: Let’s move on to step five. You’ve done your work plan. Now you’ve actually got to do the analysis. The thing that strikes me here is that the range of tools that we have at our disposal now, of course, is just huge, particularly with advances in computation, advanced analytics. There’s so many things that you can apply here. Just talk about the analysis stage. How do you pick the right tools?

Charles Conn: For me, the most important thing is that we start with simple heuristics and explanatory statistics before we go off and use the big-gun tools. We need to understand the shape and scope of our problem before we start applying these massive and complex analytical approaches.

Simon London: Would you agree with that?

Hugo Sarrazin: I agree. I think there are so many wonderful heuristics. You need to start there before you go deep into the modeling exercise. There’s an interesting dynamic that’s happening, though. In some cases, for some types of problems, it is even better to set yourself up to maximize your learning. Your problem-solving methodology is test and learn, test and learn, test and learn, and iterate. That is a heuristic in itself, the A/B testing that is used in many parts of the world. So that’s a problem-solving methodology. It’s nothing different. It just uses technology and feedback loops in a fast way. The other one is exploratory data analysis. When you’re dealing with a large-scale problem, and there’s so much data, I can get to the heuristics that Charles was talking about through very clever visualization of data.

You test with your data. You need to set up an environment to do so, but don’t get caught up in neural-network modeling immediately. You’re testing, you’re checking—“Is the data right? Is it sound? Does it make sense?”—before you launch too far.

Simon London: You do hear these ideas—that if you have a big enough data set and enough algorithms, they’re going to find things that you just wouldn’t have spotted, find solutions that maybe you wouldn’t have thought of. Does machine learning sort of revolutionize the problem-solving process? Or are these actually just other tools in the toolbox for structured problem solving?

Charles Conn: It can be revolutionary. There are some areas in which the pattern recognition of large data sets and good algorithms can help us see things that we otherwise couldn’t see. But I do think it’s terribly important we don’t think that this particular technique is a substitute for superb problem solving, starting with good problem definition. Many people use machine learning without understanding algorithms that themselves can have biases built into them. Just as 20 years ago, when we were doing statistical analysis, we knew that we needed good model definition, we still need a good understanding of our algorithms and really good problem definition before we launch off into big data sets and unknown algorithms.

Simon London: Step six. You’ve done your analysis.

Charles Conn: I take six and seven together, and this is the place where young problem solvers often make a mistake. They’ve got their analysis, and they assume that’s the answer, and of course it isn’t the answer. The ability to synthesize the pieces that came out of the analysis and begin to weave those into a story that helps people answer the question “What should I do?” This is back to where we started. If we can’t synthesize, and we can’t tell a story, then our decision maker can’t find the answer to “What should I do?”

Simon London: But, again, these final steps are about motivating people to action, right?

Charles Conn: Yeah.

Simon London: I am slightly torn about the nomenclature of problem solving because it’s on paper, right? Until you motivate people to action, you actually haven’t solved anything.

Charles Conn: I love this question because I think decision-making theory, without a bias to action, is a waste of time. Everything in how I approach this is to help people take action that makes the world better.

Simon London: Hence, these are absolutely critical steps. If you don’t do this well, you’ve just got a bunch of analysis.

Charles Conn: We end up in exactly the same place where we started, which is people speaking across each other, past each other in the public square, rather than actually working together, shoulder to shoulder, to crack these important problems.

Simon London: In the real world, we have a lot of uncertainty—arguably, increasing uncertainty. How do good problem solvers deal with that?

Hugo Sarrazin: At every step of the process. In the problem definition, when you’re defining the context, you need to understand those sources of uncertainty and whether they’re important or not important. It becomes important in the definition of the tree.

You need to think carefully about the branches of the tree that are more certain and less certain as you define them. They don’t have equal weight just because they’ve got equal space on the page. Then, when you’re prioritizing, your prioritization approach may put more emphasis on things that have low probability but huge impact—or, vice versa, may put a lot of priority on things that are very likely and, hopefully, have a reasonable impact. You can introduce that along the way. When you come back to the synthesis, you just need to be nuanced about what you’re understanding, the likelihood.

Often, people lack humility in the way they make their recommendations: “This is the answer.” They’re very precise, and I think we would all be well-served to say, “This is a likely answer under the following sets of conditions” and then make the level of uncertainty clearer, if that is appropriate. It doesn’t mean you’re always in the gray zone; it doesn’t mean you don’t have a point of view. It just means that you can be explicit about the certainty of your answer when you make that recommendation.

Simon London: So it sounds like there is an underlying principle: “Acknowledge and embrace the uncertainty. Don’t pretend that it isn’t there. Be very clear about what the uncertainties are up front, and then build that into every step of the process.”

Hugo Sarrazin: Every step of the process.

Simon London: Yeah. We have just walked through a particular structured methodology for problem solving. But, of course, this is not the only structured methodology for problem solving. One that is also very well-known is design thinking, which comes at things very differently. So, Hugo, I know you have worked with a lot of designers. Just give us a very quick summary. Design thinking—what is it, and how does it relate?

Hugo Sarrazin: It starts with an incredible amount of empathy for the user and uses that to define the problem. It does pause and go out in the wild and spend an enormous amount of time seeing how people interact with objects, seeing the experience they’re getting, seeing the pain points or joy—and uses that to infer and define the problem.

Simon London: Problem definition, but out in the world.

Hugo Sarrazin: With an enormous amount of empathy. There’s a huge emphasis on empathy. Traditional, more classic problem solving is you define the problem based on an understanding of the situation. This one almost presupposes that we don’t know the problem until we go see it. The second thing is you need to come up with multiple scenarios or answers or ideas or concepts, and there’s a lot of divergent thinking initially. That’s slightly different, versus the prioritization, but not for long. Eventually, you need to kind of say, “OK, I’m going to converge again.” Then you go and you bring things back to the customer and get feedback and iterate. Then you rinse and repeat, rinse and repeat. There’s a lot of tactile building, along the way, of prototypes and things like that. It’s very iterative.

Simon London: So, Charles, are these complements or are these alternatives?

Charles Conn: I think they’re entirely complementary, and I think Hugo’s description is perfect. When we do problem definition well in classic problem solving, we are demonstrating the kind of empathy, at the very beginning of our problem, that design thinking asks us to approach. When we ideate—and that’s very similar to the disaggregation, prioritization, and work-planning steps—we do precisely the same thing, and often we use contrasting teams, so that we do have divergent thinking. The best teams allow divergent thinking to bump them off whatever their initial biases in problem solving are. For me, design thinking gives us a constant reminder of creativity, empathy, and the tactile nature of problem solving, but it’s absolutely complementary, not alternative.

Simon London: I think, in a world of cross-functional teams, an interesting question is do people with design-thinking backgrounds really work well together with classical problem solvers? How do you make that chemistry happen?

Hugo Sarrazin: Yeah, it is not easy when people have spent an enormous amount of time seeped in design thinking or user-centric design, whichever word you want to use. If the person who’s applying classic problem-solving methodology is very rigid and mechanical in the way they’re doing it, there could be an enormous amount of tension. If there’s not clarity in the role and not clarity in the process, I think having the two together can be, sometimes, problematic.

The second thing that happens often is that the artifacts the two methodologies try to gravitate toward can be different. Classic problem solving often gravitates toward a model; design thinking migrates toward a prototype. Rather than writing a big deck with all my supporting evidence, they’ll bring an example, a thing, and that feels different. Then you spend your time differently to achieve those two end products, so that’s another source of friction.

Now, I still think it can be an incredibly powerful thing to have the two—if there are the right people with the right mind-set, if there is a team that is explicit about the roles, if we’re clear about the kind of outcomes we are attempting to bring forward. There’s an enormous amount of collaborativeness and respect.

Simon London: But they have to respect each other’s methodology and be prepared to flex, maybe, a little bit, in how this process is going to work.

Hugo Sarrazin: Absolutely.

Simon London: The other area where, it strikes me, there could be a little bit of a different sort of friction is this whole concept of the day-one answer, which is what we were just talking about in classical problem solving. Now, you know that this is probably not going to be your final answer, but that’s how you begin to structure the problem. Whereas I would imagine your design thinkers—no, they’re going off to do their ethnographic research and get out into the field, potentially for a long time, before they come back with at least an initial hypothesis.

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Hugo Sarrazin: That is a great callout, and that’s another difference. Designers typically will like to soak into the situation and avoid converging too quickly. There’s optionality and exploring different options. There’s a strong belief that keeps the solution space wide enough that you can come up with more radical ideas. If there’s a large design team or many designers on the team, and you come on Friday and say, “What’s our week-one answer?” they’re going to struggle. They’re not going to be comfortable, naturally, to give that answer. It doesn’t mean they don’t have an answer; it’s just not where they are in their thinking process.

Simon London: I think we are, sadly, out of time for today. But Charles and Hugo, thank you so much.

Charles Conn: It was a pleasure to be here, Simon.

Hugo Sarrazin: It was a pleasure. Thank you.

Simon London: And thanks, as always, to you, our listeners, for tuning into this episode of the McKinsey Podcast . If you want to learn more about problem solving, you can find the book, Bulletproof Problem Solving: The One Skill That Changes Everything , online or order it through your local bookstore. To learn more about McKinsey, you can of course find us at McKinsey.com.

Charles Conn is CEO of Oxford Sciences Innovation and an alumnus of McKinsey’s Sydney office. Hugo Sarrazin is a senior partner in the Silicon Valley office, where Simon London, a member of McKinsey Publishing, is also based.

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How to solve the most common small business problems

It can be exciting and intimidating to start and grow a small business . The challenges small businesses face can greatly impact their growth and success. Small business owners face so many obstacles, from managing cash flow to finding and retaining talent. It's easy to solve these common problems with the right strategy. 

In this blog post, we'll talk about the most common problems small businesses face and how to solve them. Entrepreneurs can navigate the ups and downs of entrepreneurship by understanding these challenges and implementing effective strategies.

The life cycle of a small business

Exploring the five stages of business growth.

Many small businesses go through a predictable life cycle as they grow and develop. Understanding these stages can help entrepreneurs navigate the challenges and opportunities that arise at each phase. Business owners can take proactive steps toward sustainable growth by knowing where their business stands and what lies ahead. Here are the five stages:

Stage 1: seed stage

During the seed stage, the business is just an idea or a concept. An entrepreneur focuses on market research, refining their business plan, and getting funding or investment. Future growth depends on this stage.

Here's when you validate your business concept, identify your customers, and develop your value proposition. Start-ups in the seed stage often face challenges such as limited resources, uncertainty, and the need for market validation.

Stage 2: start-up stage

The start-up stage is when the business is officially launched. An entrepreneur works to build a brand, get customers, and refine their product or service. This stage often involves high levels of uncertainty and requires continuous adaptation and learning.

Entrepreneurs take concrete steps to make their ideas a reality during this phase. They get funding, set up operations, and register as a legal entity. At this stage, startups have to manage cash flow, build a customer base, and set up efficient processes.

Stage 3: growth stage

In the growth stage, the business begins to experience increased demand and revenue. The focus shifts to scalability and expanding operations to meet customer needs. Managing rapid growth can bring challenges, like hiring and retaining skilled employees, and optimizing operations to accommodate the growing customer base. This stage requires careful financial management, effective marketing strategies, and the implementation of scalable systems.

Stage 4: expansion stage

During the expansion stage, the business seeks to penetrate new markets or diversify its product/service offering. This may involve expanding geographically, acquiring competitors , or launching new product lines. 

Expansion can bring opportunities, but it also comes with challenges, such as market saturation, increased competition, and strategic planning. This stage involves significant investment, strategic partnerships, and careful planning to ensure sustainable growth and profitability.

Stage 5: maturity stage

The maturity stage is characterized by a stable and profitable business. At this point, it's all about maintaining market share, optimizing operations, and exploring new ideas. Businesses need to adapt constantly to changing market conditions to stay successful.

In the mature stage, companies may face market obsolescence, declining growth rates, and the need to constantly innovate to stay relevant.

Small business owners can learn a lot from the stages of business growth. Entrepreneurs can take proactive steps toward long-term success by recognizing challenges and opportunities at every stage. Let’s dig deeper into the challenges small businesses face at each stage and provide practical solutions.

Common problems that small businesses face

Problem 1: lack of proper planning and strategy.

Small businesses often have problems with planning and strategy. It's hard for small businesses to navigate growth challenges without a roadmap and a plan. A small business owner needs a strategic vision that outlines their goals, objectives, and the steps to get there. A solid plan can help small businesses allocate resources, identify risks, and make informed decisions.

Problem 2: insufficient financial management

Small businesses often face issues related to financial management. You need to know your finances to grow your business. Cash flow problems, investment difficulties, and even failure can be caused by poor financial management. Keeping accurate financial records, monitoring cash flow, and forecasting properly are all things small business owners should focus on. Making informed financial decisions, securing funding when needed, and managing expenses can be done by small businesses who stay on top of their finances.

Problem 3: ineffective marketing and branding

It's hard for small businesses to stand out in today's market. Small businesses struggle with creating and implementing marketing strategies. The result can be low customer awareness, low sales, and difficulty reaching your target market. 

Small business owners need to understand their target market, identify their unique selling proposition, and craft a compelling brand message. Marketing tactics like social media, content marketing, and targeted advertising can help small businesses grow.

Problem 4: difficulty in scaling operations

It's hard for small businesses to scale . Small businesses may find it hard to meet increased demand, deliver products or services efficiently, and keep customers happy as they grow. It's up to small business owners to develop scalable systems and processes to overcome this challenge. This can involve investing in technology and automation, streamlining operations, and strategically expanding their workforce. With scalable solutions, small businesses can manage growth, stay agile, and consistently deliver quality products and services.

Solutions to the common problems faced by small businesses

Solution 1: creating a comprehensive business plan.

To grow and succeed, small businesses need a good business plan. The plan outlines the company's goals, target market, and strategies for achieving profitability. Analyzing competitors and conducting market research can help business owners identify challenges and opportunities. The plan should also have a detailed budget and resource allocation. Ultimately, a comprehensive business plan helps you overcome potential roadblocks and gives your company a clear direction for growth.

Solution 2: implementing proper financial management practices

Mismanagement of finances is a big problem for small businesses. Insufficient cash flow, poor budgeting, and insufficient financial records can hurt growth. Business owners can gain better visibility into their financial health by implementing good financial management practices. A good cash flow management strategy includes minimizing expenses and maximizing revenue. Making informed decisions, seizing opportunities, and overcoming financial challenges are all possible with sound financial practices.

Solution 3: developing an effective marketing strategy

Branding and marketing are crucial for small businesses. Businesses can't reach their target audience and make sales without an effective marketing strategy. Develop a marketing plan for your small business by identifying your target market and understanding your customers. For maximum reach and influence, consider leveraging social media, email marketing, content marketing, and paid advertising. Implementing a well-planned marketing strategy can help businesses build brand awareness, attract new customers, and grow.

Solution 4: applying scalable systems and processes

Small businesses need scalable systems and processes to grow. Scalable systems can help businesses avoid operational inefficiencies, bottlenecks, and inconsistent processes. Business owners can handle increased demand more effectively if they implement scalable processes, such as automated workflows, standardized procedures, and efficient supply chain management. 

Scalable systems also allow businesses to adapt to changes and expand without sacrificing quality. Sustainable growth can be achieved by focusing on scalability.

Key takeaways and actionable steps for business growth

It's important to understand the challenges at each stage of the business life cycle to solve the most common problems facing small businesses . You can better prepare yourself for the hurdles ahead by recognizing the five stages of growth - seed stage, start-up stage, growth stage, expansion stage, and maturity stage.

The importance of addressing issues in small business for overall economic growth

The backbone of any economy is small businesses, which create jobs and innovate. Many of these businesses face challenges that limit their growth. Small businesses need support, resources, and mentorship programs from governments, institutions, and stakeholders to succeed.

Adopting a comprehensive approach to overcoming business challenges

It's crucial to adopt a comprehensive approach to running a successful small business to solve the most common problems. Creating a detailed business plan, implementing sound financial management practices, developing effective marketing strategies, implementing scalable systems and processes, and building a reliable team are all part of this process.

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5 Essential Problem-Solving Strategies Every Business Leader Should Know

• 4 mins to read
• April 2, 2024
• By Reagan Pannell

In the labyrinth of challenges that businesses encounter daily, effective problem-solving methods are the threads that lead to the cord that unifies success. But what happens when the labyrinth of issues grows complex? This is where the science and art of Lean Six Sigma come into play, offering a map not just to solve, but to anticipate, assess, and ameliorate problems systematically. Here are five essential strategies in the Lean Six Sigma arsenal that arm every business leader with the proficiency to overcome the most intricate of business conundrums.

Standard Work

Imagine your business as a well-kept vineyard; every grape must be picked at the right time and in the right way to salvage the flavour. This meticulous process, akin to Standard Work, involves establishing a precise procedure for every task—the one best way to ensure quality, safety, specificity, and efficient use of resources.

In a world where change is a constant, some might hesitate at the seemingly rigid nature of a ‘standard’ procedure. But Lean Six Sigma reminds us that without a standard, there is no baseline for improvement. Only after defining this ‘one-best-way’ can teams engage in the Plan-Do-Check-Act cycle, consistently fine-tuning the process to bear sweeter fruit. Standard Work is not an iron cage; it is the seeds of agility and improvement, sown in the fertile soil of stability.

The Ironclad Approach to Consistency

Standard Work chains down variance and unplanned activities, providing clarity in roles and expectations, and ultimately, nurturing a culture of standardised efficiency.

A Flexible Framework for Change

While providing a structure that supports current success, Standard Work continually evolves, integrating learning, and adapting to change.

Workplace Organisation

Imagine an orchestra without a conductor, notes fluttering about like startled birds. Without a specified order, the symphony of your workplace could devolve into cacophony. Enter Workplace Organisation, or the 5S method, an arrangement that ensures every tool has a place and every worker knows where it belongs and how to access it promptly.

More than just a cleanup, this strategic approach to organisation — Sort, Set in Order, Shine, Standardize, and Sustain — ensures that the environment supports the work, contributing to a systematic reduction in waste, both physical and temporally. A lean and organised workspace is the incubator of efficiency and safety, nurturing an environment where problem-solving seeds can sprout and grow.

Systematically Reduce Waste

The 5S method eliminates the unnecessary, decluttering not just space, but also time, motion, and waiting in the production process.

A Safe, Structured Haven

An organized workplace isn’t just efficient; it safeguards against errors and accidents, allowing the workforce to operate in a setting conducive to excellence.

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The 3 Cs — A daily dose of continuous improvement

Every detective knows that a good case requires a thorough investigation. In the domain of Lean Six Sigma, those clues are the 3Cs — Concern, Cause, and Countermeasure, and the detective is the continuous improvement team. This technique, well-suited to stubborn and recurring problems, involves daily huddles where teams voice concerns and collectively dig through the possible causes before unveiling countermeasures to prevent a recurrence.

The power of the 3Cs lies not only in their commitment to root-cause analysis but also in the sense of shared responsibility and action. In gathering daily, teams promote a heightened awareness of the issues, foster creative, proactive problem-solving strategies, and ultimately drive an operation saw-toothed with continual improvements.

Daily Reassessment and Realignment

The 3Cs keep a vigilant watch over operations, ensuring that daily changes are reflected in the problem-solving strategy.

A Unified Front in the Battle Against Waste

By involving the entire team, the 3Cs push towards the most effective of countermeasures, using everyone’s expertise in the cause.

The A3 Approach—The Art of Story Telling

Storytelling is a powerful form of communication—it takes the listener on a structured journey of discovery, conflict, and ultimately, a resolution. The A3 Problem Solving Methodology encapsulates this approach by having problem solvers tell the story of a problem on a single sheet of A3 paper, guiding them through planning, analysis, implementation, and evaluation. This pictorial presentation not only aids in breaking down complex issues but also ensures that stakeholders can follow the story to its end, taking a valuable role in the resolution.

While it may seem like a reductive approach to confine a problem to a single page, the A3 Methodology instead empowers by distillation. It distills the ‘noise’ around an issue into a coherent narrative, allowing all involved to see the forest for the trees, and the path ahead unburdened by confusion.

Simplifying the Complex

The A3 method breaks down labyrinthine problems into bite-sized segments, making them manageable and digestible.

Involving Every Stakeholder

By presenting the complexity of issues in a clear, visual format, more voices can contribute to the resolution, ensuring a comprehensive and effective solution.

DMAIC — The Master Design of Problem Solving

DMAIC (Define, Measure, Analyse, Improve, Control) is Lean Six Sigma’s strategic playbook for solving complicated problems. Like the grandmaster in a chess game, the DMAIC process doesn’t just walk you through the paces; it shapes your moves in response to a methodical assessment of the board and the current state of the game.

Beginning with a problem definition and culminating in the systematic control and monitoring of the implemented solution, DMAIC is about setting the parameters, calculating your options, and making moves that carry you to victory in the quest for efficiency and excellence, the game of business.

Empowering Data-Driven Decisions

At the heart of DMAIC lies statistical analysis and hard data, ensuring that every step is bolstered by evidence and precision.

The Continuous Improvement Spectrum

DMAIC isn’t just about solving a problem; it’s about embedding a mindset that perpetuates Lean Six Sigma’s principles in every facet of the business.

In Conclusion

Problem-solving is not just about fixing what’s broken; it’s about fortifying your business against surprises and setbacks. Lean Six Sigma’s problem-solving strategies offer a systematic, structured, and data-driven approach that every business leader can harness. Whether it’s establishing a workflow, organizing the workspace, engaging in daily problem-solving practices, or navigating complex problem-solving methodologies, these tools are the blueprint to building a resilient, robust business that thrives in the face of adversity.

For those leaders, professionals, and CI practitioners versed in the language of Lean Six Sigma, mastering these strategies isn’t just a competitive edge; it’s a mandate. The markets swell with competition, and only those with the sharpest problem-solving techniques will carve out a niche and not just survive, but excel. It’s time to ask yourself — will you grapple with problems, or will you solve them with finesse and finesse impacting not only a moment but a legacy? Lean in, employ these strategies, and watch as you transform from problem-facer to problem-solver extraordinaire.

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Reagan Pannell is a highly accomplished professional with 15 years of experience in building lean management programs for corporate companies. With his expertise in strategy execution, he has established himself as a trusted advisor for numerous organisations seeking to improve their operational efficiency.

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Five Steps for Business Problem Solving

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Problems are often opportunities in disguise, and they are almost always portals for learning. A methodical approach based on business problem-solving steps increases the odds of developing long-term solutions that can satisfy management, employees and customers. Following a clearly delineated set of problem-solving strategies can stop you from acting rashly and making decisions that aren't in your best interests or the best interests of your customers or investors. Taking a systematic approach to business management problems and solutions won't keep you from having problems in the future, but it gives you important tools to keep future situations from turning into crises.

Define the Problem

When you understand which aspect of a situation needs to be untangled and addressed, you position yourself to get to the heart of the issue rather than wasting time addressing irrelevant concerns. Say you hear through the grapevine that an indispensable employee is dissatisfied and looking for work elsewhere. Before offering that employee higher pay or a more flexible schedule, it's worth looking into whether the problem is unique to this individual employee or are all your workers dissatisfied. The former approach may retain a single staff member, while the latter could pre-empt ongoing staffing issues in the future.

Dissect the Problem

Most problems present themselves as specific situations that have spiraled out of control, but a problem may be short or long term, and it may be confined to a single person, or it may be widespread. If you include more variables in your analysis, you increase the odds of addressing a problem in a holistic and comprehensive way.

Identify Grounds for Decision-Making

After you finish identifying and analyzing the problem, chart a course of action for forging a solution. To define your decision-making criteria, you need to clarify your priorities. In the case of the dissatisfied indispensable employee, your decision-making depends on your desired outcome, whether that is keeping the employee on staff, keeping more employees longer term, or saving money by hiring new workers at a ground-level pay scale.

Develop Problem-Solving Strategies

The first solution that comes to mind may not be the best one for your situation. A solution to which you've given considerable thought isn't always the best option either. Position yourself to implement a thoughtful and useful solution if you have multiple options and evaluate the pros and cons of each. In addition to developing multiple solutions, it's prudent to engage multiple stakeholders when solving problems, especially if these problems call for systems-level solutions.

Choose the Best Solution

If you've given quality thought and attention to identifying and analyzing a problem and then developing possible solutions, you have already laid the groundwork for choosing an optimal solution. No solution is foolproof, but if you use clarity and logic and avoid acting rashly, you're unlikely to do something you regret, and you could even make a wise decision that benefits everyone involved.

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Devra Gartenstein founded her first food business in 1987. In 2013 she transformed her most recent venture, a farmers market concession and catering company, into a worker-owned cooperative. She does one-on-one mentoring and consulting focused on entrepreneurship and practical business skills.

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A Better Framework for Solving Tough Problems

Start with trust and end with speed.

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When it comes to solving complicated problems, the default for many organizational leaders is to take their time to work through the issues at hand. Unfortunately, that often leads to patchwork solutions or problems not truly getting resolved.

But Anne Morriss offers a different framework. In this episode, she outlines a five-step process for solving any problem and explains why starting with trust and ending with speed is so important for effective change leadership. As she says, “Let’s get into dialogue with the people who are also impacted by the problem before we start running down the path of solving it.”

Morriss is an entrepreneur and leadership coach. She’s also the coauthor of the book, Move Fast and Fix Things: The Trusted Leader’s Guide to Solving Hard Problems .

Key episode topics include: strategy, decision making and problem solving, strategy execution, managing people, collaboration and teams, trustworthiness, organizational culture, change leadership, problem solving, leadership.

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.

• Listen to the full HBR IdeaCast episode: How to Solve Tough Problems Better and Faster (2023)
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HANNAH BATES: Welcome to HBR On Strategy , case studies and conversations with the world’s top business and management experts, hand-selected to help you unlock new ways of doing business.

When it comes to solving complicated problems, many leaders only focus on the most apparent issues. Unfortunately that often leads to patchwork or partial solutions. But Anne Morriss offers a different framework that aims to truly tackle big problems by first leaning into trust and then focusing on speed.

Morriss is an entrepreneur and leadership coach. She’s also the co-author of the book, Move Fast and Fix Things: The Trusted Leader’s Guide to Solving Hard Problems . In this episode, she outlines a five-step process for solving any problem. Some, she says, can be solved in a week, while others take much longer. She also explains why starting with trust and ending with speed is so important for effective change leadership.

This episode originally aired on HBR IdeaCast in October 2023. Here it is.

CURT NICKISCH: Welcome to the HBR IdeaCast from Harvard Business Review. I’m Curt Nickisch.

Problems can be intimidating. Sure, some problems are fun to dig into. You roll up your sleeves, you just take care of them; but others, well, they’re complicated. Sometimes it’s hard to wrap your brain around a problem, much less fix it.

And that’s especially true for leaders in organizations where problems are often layered and complex. They sometimes demand technical, financial, or interpersonal knowledge to fix. And whether it’s avoidance on the leaders’ part or just the perception that a problem is systemic or even intractable, problems find a way to endure, to keep going, to keep being a problem that everyone tries to work around or just puts up with.

But today’s guest says that just compounds it and makes the problem harder to fix. Instead, she says, speed and momentum are key to overcoming a problem.

Anne Morriss is an entrepreneur, leadership coach and founder of the Leadership Consortium and with Harvard Business School Professor Francis Frei, she wrote the new book, Move Fast and Fix Things: The Trusted Leaders Guide to Solving Hard Problems . Anne, welcome back to the show.

ANNE MORRISS: Curt, thank you so much for having me.

CURT NICKISCH: So, to generate momentum at an organization, you say that you really need speed and trust. We’ll get into those essential ingredients some more, but why are those two essential?

ANNE MORRISS: Yeah. Well, the essential pattern that we observed was that the most effective change leaders out there were building trust and speed, and it didn’t seem to be a well-known observation. We all know the phrase, “Move fast and break things,” but the people who were really getting it right were moving fast and fixing things, and that was really our jumping off point. So when we dug into the pattern, what we observed was they were building trust first and then speed. This foundation of trust was what allowed them to fix more things and break fewer.

CURT NICKISCH: Trust sounds like a slow thing, right? If you talk about building trust, that is something that takes interactions, it takes communication, it takes experiences. Does that run counter to the speed idea?

ANNE MORRISS: Yeah. Well, this issue of trust is something we’ve been looking at for over a decade. One of the headlines in our research is it’s actually something we’re building and rebuilding and breaking all the time. And so instead of being this precious, almost farbege egg, it’s this thing that is constantly in motion and this thing that we can really impact when we’re deliberate about our choices and have some self-awareness around where it’s breaking down and how it’s breaking down.

CURT NICKISCH: You said break trust in there, which is intriguing, right? That you may have to break trust to build trust. Can you explain that a little?

ANNE MORRISS:  Yeah, well, I’ll clarify. It’s not that you have to break it in order to build it. It’s just that we all do it some of the time. Most of us are trusted most of the time. Most of your listeners I imagine are trusted most of the time, but all of us have a pattern where we break trust or where we don’t build as much as could be possible.

CURT NICKISCH: I want to talk about speed, this other essential ingredient that’s so intriguing, right? Because you think about solving hard problems as something that just takes a lot of time and thinking and coordination and planning and designing. Explain what you mean by it? And also, just  how we maybe approach problems wrong by taking them on too slowly?

ANNE MORRISS: Well, Curt, no one has ever said to us, “I wish I had taken longer and done less.” We hear the opposite all the time, by the way. So what we really set out to do was to create a playbook that anyone can use to take less time to do more of the things that are going to make your teams and organizations stronger.

And the way we set up the book is okay, it’s really a five step process. Speed is the last step. It’s the payoff for the hard work you’re going to do to figure out your problem, build or rebuild trust, expand the team in thoughtful and strategic ways, and then tell a real and compelling story about the change you’re leading.

Only then do you get to go fast, but that’s an essential part of the process, and we find that either people under emphasize it or speed has gotten a bad name in this world of moving fast and breaking things. And part of our mission for sure was to rehabilitate speed’s reputation because it is an essential part of the change leader’s equation. It can be the difference between good intentions and getting anything done at all.

CURT NICKISCH: You know, the fact that nobody ever tells you, “I wish we had done less and taken more time.” I think we all feel that, right? Sometimes we do something and then realize, “Oh, that wasn’t that hard and why did it take me so long to do it? And I wish I’d done this a long time ago.” Is it ever possible to solve a problem too quickly?

ANNE MORRISS: Absolutely. And we see that all the time too. What we push people to do in those scenarios is really take a look at the underlying issue because in most cases, the solution is not to take your foot off the accelerator per se and slow down. The solution is to get into the underlying problem. So if it’s burnout or a strategic disconnect between what you’re building and the marketplace you’re serving, what we find is the anxiety that people attach to speed or the frustration people attach to speed is often misplaced.

CURT NICKISCH: What is a good timeline to think about solving a problem then? Because if we by default take too long or else jump ahead and we don’t fix it right, what’s a good target time to have in your mind for how long solving a problem should take?

ANNE MORRISS: Yeah. Well, we’re playful in the book and talking about the idea that many problems can be solved in a week. We set the book up five chapters. They’re titled Monday, Tuesday, Wednesday, Thursday, Friday, and we’re definitely having fun with that. And yet, if you count the hours in a week, there are a lot of them. Many of our problems, if you were to spend a focused 40 hours of effort on a problem, you’re going to get pretty far.

But our main message is, listen, of course it’s going to depend on the nature of the problem, and you’re going to take weeks and maybe even some cases months to get to the other side. What we don’t want you to do is take years, which tends to be our default timeline for solving hard problems.

CURT NICKISCH: So you say to start with identifying the problem that’s holding you back, seems kind of obvious. But where do companies go right and wrong with this first step of just identifying the problem that’s holding you back?

ANNE MORRISS: And our goal is that all of these are going to feel obvious in retrospect. The problem is we skip over a lot of these steps and this is why we wanted to underline them. So this one is really rooted in our observation and I think the pattern of our species that we tend to be overconfident in the quality of our thoughts, particularly when it comes to diagnosing problems.

And so we want to invite you to start in a very humble and curious place, which tends not to be our default mode when we’re showing up for work. We convince ourselves that we’re being paid for our judgment. That’s exactly what gets reinforced everywhere. And so we tend to counterintuitively, given what we just talked about, we tend to move too quickly through the diagnostic phase.

CURT NICKISCH: “I know what to do, that’s why you hired me.”

ANNE MORRISS: Exactly. “I know what to do. That’s why you hired me. I’ve seen this before. I have a plan. Follow me.” We get rewarded for the expression of confidence and clarity. And so what we’re inviting people to do here is actually pause and really lean into what are the root causes of the problem you’re seeing? What are some alternative explanations? Let’s get into dialogue with the people who are also impacted by the problem before we start running down the path of solving it.

CURT NICKISCH: So what do you recommend for this step, for getting to the root of the problem? What are questions you should ask? What’s the right thought process? What do you do on Monday of the week?

ANNE MORRISS: In our experience of doing this work, people tend to undervalue the power of conversation, particularly with other people in the organization. So we will often advocate putting together a team of problem solvers, make it a temporary team, really pull in people who have a particular perspective on the problem and create the space, make it as psychologically safe as you can for people to really, as Chris Argyris so beautifully articulated, discuss the undiscussable.

And so the conditions for that are going to look different in every organization depending on the problem, but if you can get a space where smart people who have direct experience of a problem are in a room and talking honestly with each other, you can make an extraordinary amount of progress, certainly in a day.

CURT NICKISCH: Yeah, that gets back to the trust piece.

ANNE MORRISS: Definitely.

CURT NICKISCH: How do you like to start that meeting, or how do you like to talk about it? I’m just curious what somebody on that team might hear in that meeting, just to get the sense that it’s psychologically safe, you can discuss the undiscussable and you’re also focusing on the identification part. What’s key to communicate there?

ANNE MORRISS: Yeah. Well, we sometimes encourage people to do a little bit of data gathering before those conversations. So the power of a quick anonymous survey around whatever problem you’re solving, but also be really thoughtful about the questions you’re going to ask in the moment. So a little bit of preparation can go a long way and a little bit of thoughtfulness about the power dynamic. So who’s going to walk in there with license to speak and who’s going to hold back? So being thoughtful about the agenda, about the questions you’re asking about the room, about the facilitation, and then courage is a very infectious emotion.

So if you can early on create the conditions for people to show up bravely in that conversation, then the chance that you’re going to get good information and that you’re going to walk out of that room with new insight in the problem that you didn’t have when you walked in is extraordinarily high.

CURT NICKISCH: Now, in those discussions, you may have people who have different perspectives on what the problem really is. They also bear different costs of addressing the problem or solving it. You talked about the power dynamic, but there’s also an unfairness dynamic of who’s going to actually have to do the work to take care of it, and I wonder how you create a culture in that meeting where it’s the most productive?

ANNE MORRISS: For sure, the burden of work is not going to be equitably distributed around the room. But I would say, Curt, the dynamic that we see most often is that people are deeply relieved that hard problems are being addressed. So it really can create, and more often than not in our experience, it does create this beautiful flywheel of action, creativity, optimism. Often when problems haven’t been addressed, there is a fair amount of anxiety in the organization, frustration, stagnation. And so credible movement towards action and progress is often the best antidote. So even if the plan isn’t super clear yet, if it’s credible, given who’s in the room and their decision rights and mandate, if there’s real momentum coming out of that to make progress, then that tends to be deeply energizing to people.

CURT NICKISCH: I wonder if there’s an organization that you’ve worked with that you could talk about how this rolled out and how this took shape?

ANNE MORRISS: When we started working with Uber, that was wrestling with some very public issues of culture and trust with a range of stakeholders internally, the organization, also external, that work really started with a campaign of listening and really trying to understand where trust was breaking down from the perspective of these stakeholders?

So whether it was female employees or regulators or riders who had safety concerns getting into the car with a stranger. This work, it starts with an honest internal dialogue, but often the problem has threads that go external. And so bringing that same commitment to curiosity and humility and dialogue to anyone who’s impacted by the problem is the fastest way to surface what’s really going on.

CURT NICKISCH: There’s a step in this process that you lay out and that’s communicating powerfully as a leader. So we’ve heard about listening and trust building, but now you’re talking about powerful communication. How do you do this and why is it maybe this step in the process rather than the first thing you do or the last thing you do?

ANNE MORRISS: So in our process, again, it’s the days of the week. On Monday you figured out the problem. Tuesday you really got into the sandbox in figuring out what a good enough plan is for building trust. Wednesday, step three, you made it better. You created an even better plan, bringing in new perspectives. Thursday, this fourth step is the day we’re saying you got to go get buy-in. You got to bring other people along. And again, this is a step where we see people often underinvest in the power and payoff of really executing it well.

CURT NICKISCH: How does that go wrong?

ANNE MORRISS: Yeah, people don’t know the why. Human behavior and the change in human behavior really depends on a strong why. It’s not just a selfish, “What’s in it for me?” Although that’s helpful, but where are we going? I may be invested in a status quo and I need to understand, okay, if you’re going to ask me to change, if you’re going to invite me into this uncomfortable place of doing things differently, why am I here? Help me understand it and articulate the way forward and language that not only I can understand, but also that’s going to be motivating to me.

CURT NICKISCH: And who on my team was part of this process and all that kind of stuff?

ANNE MORRISS: Oh, yeah. I may have some really important questions that may be in the way of my buy-in and commitment to this plan. So certainly creating a space where those questions can be addressed is essential. But what we found is that there is an architecture of a great change story, and it starts with honoring the past, honoring the starting place. Sometimes we’re so excited about the change and animated about the change that what has happened before or what is even happening in the present tense is low on our list of priorities.

Or we want to label it bad, because that’s the way we’ve thought about the change, but really pausing and honoring what came before you and all the reasonable decisions that led up to it, I think can be really helpful to getting people emotionally where you want them to be willing to be guided by you. Going back to Uber, when Dara Khosrowshahi came in.

CURT NICKISCH: This is the new CEO.

ANNE MORRISS: The new CEO.

CURT NICKISCH: Replaced Travis Kalanick, the founder and first CEO, yeah.

ANNE MORRISS: Yeah, and had his first all-hands meeting. One of his key messages, and this is a quote, was that he was going to retain the edge that had made Uber, “A force of nature.” And in that meeting, the crowd went wild because this is also a company that had been beaten up publicly for months and months and months, and it was a really powerful choice. And his predecessor, Travis was in the room, and he also honored Travis’ incredible work and investment in bringing the company to the place where it was.

And I would use words like grace to also describe those choices, but there’s also an incredible strategic value to naming the starting place for everybody in the room because in most cases, most people in that room played a role in getting to that starting place, and you’re acknowledging that.

CURT NICKISCH: You can call it grace. Somebody else might call it diplomatic or strategic. But yeah, I guess like it or not, it’s helpful to call out and honor the complexity of the way things have been done and also the change that’s happening.

ANNE MORRISS: Yeah, and the value. Sometimes honoring the past is also owning what didn’t work or what wasn’t working for stakeholders or segments of the employee team, and we see that around culture change. Sometimes you’ve got to acknowledge that it was not an equitable environment, but whatever the worker, everyone in that room is bringing that pass with them. So again, making it discussable and using it as the jumping off place is where we advise people to start.

Then you’ve earned the right to talk about the change mandate, which we suggest using clear and compelling language about the why. “This is what happened, this is where we are, this is the good and the bad of it, and here’s the case for change.”

And then the last part, which is to describe a rigorous and optimistic way forward. It’s a simple past, present, future arc, which will be familiar to human beings. We love stories as human beings. It’s among the most powerful currency we have to make sense of the world.

CURT NICKISCH: Yeah. Chronological is a pretty powerful order.

ANNE MORRISS: Right. But again, the change leaders we see really get it right, are investing an incredible amount of time into the storytelling part of their job. Ursula Burns, the Head of Xerox is famous for the months and years she spent on the road just telling the story of Xerox’s change, its pivot into services to everyone who would listen, and that was a huge part of her success.

CURT NICKISCH: So Friday or your fifth step, you end with empowering teams and removing roadblocks. That seems obvious, but it’s critical. Can you dig into that a little bit?

ANNE MORRISS: Yeah. Friday is the fun day. Friday’s the release of energy into the system. Again, you’ve now earned the right to go fast. You have a plan, you’re pretty confident it’s going to work. You’ve told the story of change the organization, and now you get to sprint. So this is about really executing with urgency, and it’s about a lot of the tactics of speed is where we focus in the book. So the tactics of empowerment, making tough strategic trade-offs so that your priorities are clear and clearly communicated, creating mechanisms to fast-track progress. At Etsy, CEO Josh Silverman, he labeled these projects ambulances. It’s an unfortunate metaphor, but it’s super memorable. These are the products that get to speed out in front of the other ones because the stakes are high and the clock is sticking.

CURT NICKISCH: You pull over and let it go by.

ANNE MORRISS: Yeah, exactly. And so we have to agree as an organization on how to do something like that. And so we see lots of great examples both in young organizations and big complex biotech companies with lots of regulatory guardrails have still found ways to do this gracefully.

And I think we end with this idea of conflict debt, which is a term we really love. Leanne Davey, who’s a team scholar and researcher, and anyone in a tech company will recognize the idea of tech debt, which is this weight the organization drags around until they resolve it. Conflict debt is a beautiful metaphor because it is this weight that we drag around and slows us down until we decide to clean it up and fix it. The organizations that are really getting speed right have figured out either formally or informally, how to create an environment where conflict and disagreements can be gracefully resolved.

CURT NICKISCH: Well, let’s talk about this speed more, right? Because I think this is one of those places that maybe people go wrong or take too long, and then you lose the awareness of the problem, you lose that urgency. And then that also just makes it less effective, right? It’s not just about getting the problem solved as quickly as possible. It’s also just speed in some ways helps solve the problem.

ANNE MORRISS: Oh, yeah. It really is the difference between imagining the change you want to lead and really being able to bring it to life. Speed is the thing that unlocks your ability to lead change. It needs a foundation, and that’s what Monday through Thursday is all about, steps one through four, but the finish line is executing with urgency, and it’s that urgency that releases the system’s energy, that communicates your priorities, that creates the conditions for your team to make progress.

CURT NICKISCH: Moving fast is something that entrepreneurs and tech companies certainly understand, but there’s also this awareness that with big companies, the bigger the organization, the harder it is to turn the aircraft carrier around, right? Is speed relative when you get at those levels, or do you think this is something that any company should be able to apply equally?

ANNE MORRISS: We think this applies to any company. The culture really lives at the level of team. So we believe you can make a tremendous amount of progress even within your circle of control as a team leader. I want to bring some humility to this and careful of words like universal, but we do think there’s some universal truths here around the value of speed, and then some of the byproducts like keeping fantastic people. Your best people want to solve problems, they want to execute, they want to make progress and speed, and the ability to do that is going to be a variable in their own equation of whether they stay or they go somewhere else where they can have an impact.

CURT NICKISCH: Right. They want to accomplish something before they go or before they retire or finish something out. And if you’re able to just bring more things on the horizon and have it not feel like it’s going to be another two years to do something meaningful.

ANNE MORRISS: People – I mean, they want to make stuff happen and they want to be around the energy and the vitality of making things happen, which again, is also a super infectious phenomenon. One of the most important jobs of a leader, we believe, is to set the metabolic pace of their teams and organizations. And so what we really dig into on Friday is, well, what does that look like to speed something up? What are the tactics of that?

CURT NICKISCH: I wonder if that universal truth, that a body in motion stays in motion applies to organizations, right? If an organization in motion stays in motion, there is something to that.

ANNE MORRISS: Absolutely.

CURT NICKISCH: Do you have a favorite client story to share, just where you saw speed just become a bit of a flywheel or just a positive reinforcement loop for more positive change at the organization?

ANNE MORRISS: Yeah. We work with a fair number of organizations that are on fire. We do a fair amount of firefighting, but we also less dramatically do a lot of fire prevention. So we’re brought into organizations that are working well and want to get better, looking out on the horizon. That work is super gratifying, and there is always a component of, well, how do we speed this up?

What I love about that work is there’s often already a high foundation of trust, and so it’s, well, how do we maintain that foundation but move this flywheel, as you said, even faster? And it’s really energizing because often there’s a lot of pent-up energy that… There’s a lot of loyalty to the organization, but often it’s also frustration and pent-up energy. And so when that gets released, when good people get the opportunity to sprint for the first time in a little while, it’s incredibly energizing, not just for us, but for the whole organization.

CURT NICKISCH: Anne, this is great. I think finding a way to solve problems better but also faster is going to be really helpful. So thanks for coming on the show to talk about it.

ANNE MORRISS:  Oh, Curt, it was such a pleasure. This is my favorite conversation. I’m delighted to have it anytime.

HANNAH BATES: That was entrepreneur, leadership coach, and author Anne Morriss – in conversation with Curt Nickisch on HBR IdeaCast.

We’ll be back next Wednesday with another hand-picked conversation about business strategy from Harvard Business Review. If you found this episode helpful, share it with your friends and colleagues, and follow our show on Apple Podcasts, Spotify, or wherever you get your podcasts. While you’re there, be sure to leave us a review.

When you’re ready for more podcasts, articles, case studies, books, and videos with the world’s top business and management experts, you’ll find it all at HBR.org.

This episode was produced by Mary Dooe, Anne Saini, and me, Hannah Bates. Ian Fox is our editor. Special thanks to Rob Eckhardt, Maureen Hoch, Erica Truxler, Ramsey Khabbaz, Nicole Smith, Anne Bartholomew, and you – our listener. See you next week.

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What Is Creative Problem-Solving & Why Is It Important?

• 01 Feb 2022

One of the biggest hindrances to innovation is complacency—it can be more comfortable to do what you know than venture into the unknown. Business leaders can overcome this barrier by mobilizing creative team members and providing space to innovate.

There are several tools you can use to encourage creativity in the workplace. Creative problem-solving is one of them, which facilitates the development of innovative solutions to difficult problems.

Here’s an overview of creative problem-solving and why it’s important in business.

Access your free e-book today.

What Is Creative Problem-Solving?

Research is necessary when solving a problem. But there are situations where a problem’s specific cause is difficult to pinpoint. This can occur when there’s not enough time to narrow down the problem’s source or there are differing opinions about its root cause.

In such cases, you can use creative problem-solving , which allows you to explore potential solutions regardless of whether a problem has been defined.

Creative problem-solving is less structured than other innovation processes and encourages exploring open-ended solutions. It also focuses on developing new perspectives and fostering creativity in the workplace . Its benefits include:

• Finding creative solutions to complex problems : User research can insufficiently illustrate a situation’s complexity. While other innovation processes rely on this information, creative problem-solving can yield solutions without it.
• Adapting to change : Business is constantly changing, and business leaders need to adapt. Creative problem-solving helps overcome unforeseen challenges and find solutions to unconventional problems.
• Fueling innovation and growth : In addition to solutions, creative problem-solving can spark innovative ideas that drive company growth. These ideas can lead to new product lines, services, or a modified operations structure that improves efficiency.

Creative problem-solving is traditionally based on the following key principles :

1. Balance Divergent and Convergent Thinking

Creative problem-solving uses two primary tools to find solutions: divergence and convergence. Divergence generates ideas in response to a problem, while convergence narrows them down to a shortlist. It balances these two practices and turns ideas into concrete solutions.

2. Reframe Problems as Questions

By framing problems as questions, you shift from focusing on obstacles to solutions. This provides the freedom to brainstorm potential ideas.

3. Defer Judgment of Ideas

When brainstorming, it can be natural to reject or accept ideas right away. Yet, immediate judgments interfere with the idea generation process. Even ideas that seem implausible can turn into outstanding innovations upon further exploration and development.

4. Focus on "Yes, And" Instead of "No, But"

Using negative words like "no" discourages creative thinking. Instead, use positive language to build and maintain an environment that fosters the development of creative and innovative ideas.

Creative Problem-Solving and Design Thinking

Whereas creative problem-solving facilitates developing innovative ideas through a less structured workflow, design thinking takes a far more organized approach.

Design thinking is a human-centered, solutions-based process that fosters the ideation and development of solutions. In the online course Design Thinking and Innovation , Harvard Business School Dean Srikant Datar leverages a four-phase framework to explain design thinking.

The four stages are:

• Clarify: The clarification stage allows you to empathize with the user and identify problems. Observations and insights are informed by thorough research. Findings are then reframed as problem statements or questions.
• Ideate: Ideation is the process of coming up with innovative ideas. The divergence of ideas involved with creative problem-solving is a major focus.
• Develop: In the development stage, ideas evolve into experiments and tests. Ideas converge and are explored through prototyping and open critique.
• Implement: Implementation involves continuing to test and experiment to refine the solution and encourage its adoption.

Creative problem-solving primarily operates in the ideate phase of design thinking but can be applied to others. This is because design thinking is an iterative process that moves between the stages as ideas are generated and pursued. This is normal and encouraged, as innovation requires exploring multiple ideas.

Creative Problem-Solving Tools

While there are many useful tools in the creative problem-solving process, here are three you should know:

Creating a Problem Story

One way to innovate is by creating a story about a problem to understand how it affects users and what solutions best fit their needs. Here are the steps you need to take to use this tool properly.

1. Identify a UDP

Create a problem story to identify the undesired phenomena (UDP). For example, consider a company that produces printers that overheat. In this case, the UDP is "our printers overheat."

2. Move Forward in Time

To move forward in time, ask: “Why is this a problem?” For example, minor damage could be one result of the machines overheating. In more extreme cases, printers may catch fire. Don't be afraid to create multiple problem stories if you think of more than one UDP.

3. Move Backward in Time

To move backward in time, ask: “What caused this UDP?” If you can't identify the root problem, think about what typically causes the UDP to occur. For the overheating printers, overuse could be a cause.

Following the three-step framework above helps illustrate a clear problem story:

• The printer is overused.
• The printer overheats.
• The printer breaks down.

You can extend the problem story in either direction if you think of additional cause-and-effect relationships.

4. Break the Chains

By this point, you’ll have multiple UDP storylines. Take two that are similar and focus on breaking the chains connecting them. This can be accomplished through inversion or neutralization.

• Inversion: Inversion changes the relationship between two UDPs so the cause is the same but the effect is the opposite. For example, if the UDP is "the more X happens, the more likely Y is to happen," inversion changes the equation to "the more X happens, the less likely Y is to happen." Using the printer example, inversion would consider: "What if the more a printer is used, the less likely it’s going to overheat?" Innovation requires an open mind. Just because a solution initially seems unlikely doesn't mean it can't be pursued further or spark additional ideas.
• Neutralization: Neutralization completely eliminates the cause-and-effect relationship between X and Y. This changes the above equation to "the more or less X happens has no effect on Y." In the case of the printers, neutralization would rephrase the relationship to "the more or less a printer is used has no effect on whether it overheats."

Even if creating a problem story doesn't provide a solution, it can offer useful context to users’ problems and additional ideas to be explored. Given that divergence is one of the fundamental practices of creative problem-solving, it’s a good idea to incorporate it into each tool you use.

Brainstorming

Brainstorming is a tool that can be highly effective when guided by the iterative qualities of the design thinking process. It involves openly discussing and debating ideas and topics in a group setting. This facilitates idea generation and exploration as different team members consider the same concept from multiple perspectives.

Hosting brainstorming sessions can result in problems, such as groupthink or social loafing. To combat this, leverage a three-step brainstorming method involving divergence and convergence :

• Have each group member come up with as many ideas as possible and write them down to ensure the brainstorming session is productive.
• Continue the divergence of ideas by collectively sharing and exploring each idea as a group. The goal is to create a setting where new ideas are inspired by open discussion.
• Begin the convergence of ideas by narrowing them down to a few explorable options. There’s no "right number of ideas." Don't be afraid to consider exploring all of them, as long as you have the resources to do so.

Alternate Worlds

The alternate worlds tool is an empathetic approach to creative problem-solving. It encourages you to consider how someone in another world would approach your situation.

For example, if you’re concerned that the printers you produce overheat and catch fire, consider how a different industry would approach the problem. How would an automotive expert solve it? How would a firefighter?

Be creative as you consider and research alternate worlds. The purpose is not to nail down a solution right away but to continue the ideation process through diverging and exploring ideas.

Continue Developing Your Skills

Whether you’re an entrepreneur, marketer, or business leader, learning the ropes of design thinking can be an effective way to build your skills and foster creativity and innovation in any setting.

If you're ready to develop your design thinking and creative problem-solving skills, explore Design Thinking and Innovation , one of our online entrepreneurship and innovation courses. If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

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8 Problem-Solving Tips Every Small Business Owner Can Use

Looking for some problem-solving tips? If you are running a small business of your own, you know how troublesome it can get to allocate funds and the resources to grow your venture. Then there are taxes, employee healthcare benefits, government regulations, and challenges of diversifying your clientele.

Many small businesses often find themselves in a bind when it comes to maintaining healthy cash flows, not to mention maintaining a high quality of products and services that you offer. This is why SMEs (small and medium enterprises) are always on the lookout for expedient solutions and problem-solving tips.

According to a recent study by SEMrush, there were 31.7 million SMBs (small and medium businesses) in the US as of 2020; around 3.7 million of them are microbusinesses with 1-9 employees. Furthermore, small businesses create 1.5 million jobs every year, accounting for 64% of all new jobs in the US.

Moreover, there are 582 million entrepreneurs in the world, and 15 million Americans work full-time for their own business, with small businesses occupying around 30% to 50% of all commercial space in America.

In light of this information, let’s take a quick look at some of the ways through which small businesses and their owners can find exquisite solutions for their ventures.

8 Problem-Solving Tips

·       Business Intelligence

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First list on our problem-solving tips, working and putting effort to strengthen business intelligence can pay off businesses in a lot of ways. BI comprises strategies and the use of expedient resources, tools, and technologies that a venture can use to improve and enhance its data analysis.

With adequate business intelligence, ventures can gather valuable information, evaluate and examine information, and then develop contingencies and strategies to tackle current challenges and manage change in the near future.

Both predictive analytics and prescriptive analytics are crucial for business intelligence to perform well. As such, you should consider investing in data sciences to support your strategic decision-making process.

·       Comparative Analysis

Comparative analyses are extremely important for any venture as they open doors and offer you insights regarding where your company stands against competitors and rivals within your niche market.

You get to understand your own strengths and weaknesses, along with the ability to identify viable opportunities and threats. The majority of comparative analysis is often conducted on the basis of comparing quantitative data that is collected to be examined.

Here you can compare your own performance and stand in the market with that of a rival or a thought leader. Variables that you can compare can include sales, market penetration, number of clients, recent product launches, market share, online presence, social media metrics, marketing channels, promotion, events, etc.

·       Goal Alignment

With proper goal alignment, you can keep your workforce occupied and work towards attaining the company’s goals and objectives. This is why it is important that when a company sets goals, objectives, or targets, steps must be taken to ensure that employees are informed.

Goals and objectives must be communicated from the upper management to the lower management so that everyone is on the same page and there is coherence within the organization. Here are some tips to increase organizational alignment:

• Key roles and objectives must be identified.
• Plans and strategies must be developed to attain such goals in a timely and effective manner.
• All objective, targets, and goals must be communicated properly to all of the employees.
• Everyday tasks must be aligned so that they serve to fulfill the requirement of achieving goals.
• Individual strategies can be used to encourage employees to commit to their daily responsibilities.
• Consider transparency in all performances and operations so that evaluations can be made easier.
• Recognize and reward your employees for accomplishing milestones.

·       Innovation

Innovation is a continuous process, and it helps your business to overcome bottlenecks and accomplish breakthroughs that can completely alter the way you do business for the better.

Innovation can encircle everything your business does, including procurement of raw materials or resources, supply chain management, warehousing, customer support and services, sales, marketing , promotion, and advertising.

Considering customer service, for instance, in current times, many businesses operating online have started using AI-infused chatbots to provide their clients with 24/7 support.

·       Market Factors

Companies that keep an eye out for the current and upcoming market forces and trends are able to increase their level of preparedness. Such factors go well beyond simple supply and demand factors.

Keeping themselves informed enables organizations to stay relevant in their niche market and progress forward with enthusiasm and zeal. Pupils who opt for a custom essay writing service also know that ignoring market factors can be the downfall of any firm or organization. Here are some current trends for 2021 that can help SMEs:

• Human Resources – federal minimum wage increment, federal paid leave to become law in 2021, and OSHA (Occupational Safety & Health Administration) to step up pandemic-related enforcements.
• Finance – Paycheck Protection Programs, CARES (Coronavirus Aid, Relief, and Economic Security) Act, and alternative sources of capital for funding needs.
• Marketing – social media spending, paid placement advertising, and multimedia spending for greater ROI (return on investment).
• Tech – investments in AR (augmented reality) & VR (virtual reality), AI for Big Data to drive personalization, and adoption of new technologies like RPA (Robotic Process Automation).

·       Networking

Networking for SMBs holds vital importance as it provides them with the opportunity to find new business partners, candidates, and prospects for their ventures. It also opens the door for future collaborations and joint projects that can prove to be a win-win for all. Plus, networking allows the improvement of business intelligence.

This can include overcoming hurdles related to business operations, such as find cost-effective means to lower production cost or develop resources to increase businesses efficiencies and efficacies. One great way to strengthen your network is to participate in tradeshows and expos held in your locality.

Other means include joining local business clubs, conferences, and federations. Young learners who ask experts to do my coursework for me also invest their time to network with alumni and other students to get greater exposure regarding their subjects and courses.

·       Professional Development

Investing in employees and their professional development is a must. This is because they are your greatest assets, and in the long run, they can help your company to overcome hassles and reach new milestones.

You can invest in developing their soft skills and offer them the opportunity to pursue the development of their technical know-how and expertise. As a company, you can offer your employees certifications, courses, and access to training platforms to develop them as professionals in the industry further.

·       Technology is a Boon

So far, technology has proven to be a boon while it is still far away from being called a panacea. Nevertheless, nowadays, many companies are heavily investing in the latest technology to improve business process and operation. There are several ways you can also use technology to improve your business operations and even though this is the last thing on our problem-solving tips, these are still very useful today, including:

• Productivity tools (Microsoft Office Suite, Gmail, Grammarly, Artificial Intelligence, etc.)
• Employee Performance Monitoring Tools (AtivTrak, Controlio, Teramind, Veriato Cerebral, etc.)
• Project Management Tools (Asana, Basecamp, Trello, Wrike, Zoho Projects, etc.)
• Remote Working Tools (Skype, Time Doctor, Zoom, Proofhub, etc.)
• Office Management Tools (Dropbox, Google Docs, Google Sheets, Google Calendar, Evernote, etc.)

We hope these problem-solving tips are helpful to you. Running a small business is not everyone’s cup of tea. You require a keen sense of awareness to understand market forces, keep an eye out for rivals and competitors in your niche market, and regularly update business intelligence in order to stay relevant for your audiences.

It is like taking care of a living entity that requires sustenance, and without your undying efforts, it will never grow up to become mature. Hence a holistic approach along with an ambitious attitude to take calculated risk is a definite requirement. That is it for now. Cheers, and all the best for your future endeavors!

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Problem-solving skills for small businesses

Solving a problem needs a tactical approach. PHOTO | FOTOSEARCH

By  NDIRANGU NGUNJIRI

Problem-solving skills are extremely important in life and more so in business. Problems are often opportunities in disguise, and they are almost always portals for learning.

A methodical approach based on business problem-solving steps increases the odds of developing long-term solutions that can satisfy management, employees and customers.

Following a clearly delineated set of problem-solving strategies can stop you from making decisions that are not in the best interest of the business, customers or investors.

When it comes to problem-solving, each situation is different and therefore requires a different approach each time.

Part of being a great problem solver is knowing how to evaluate each situation and look at outcomes on a holistic level, analysing how your solutions will affect you or the business in the long term.

Once you find yourself in a deep problem, you simply need to evaluate the situation and apply these skills. You will be surprised at how some of the things you perceived as tough actually turn out to be straightforward.

Define the problem: When you understand which aspect of a situation needs to be untangled and addressed, you position yourself to get to the heart of the issue rather than wasting time addressing irrelevant concerns.

Dissect the problem: Most problems present themselves as specific situations that have spiralled out of control but a problem may be short or long-term, and it may be confined to a single person, or it may be widespread. If you include more variables in your analysis, you increase the odds of addressing a problem in a holistic and comprehensive way.

Critical thinking: When in a problem, most of us tend to make decisions in a hurry. We simply execute the first idea that comes into our minds without taking the time to think about the issue at hand.

Critical thinking is the process of taking your time to digest the issue at hand logically before making a judgment. Using this skill, you will analyse all the factors that are related to the problem and come up with a suitable and satisfactory conclusion.

Lateral thinking: This is the ability to think outside the box when solving problems. Imitators have a one-dimensional view of life and tend to think that solutions to one problem will work for everything.

Innovators, on the other hand, believe in thinking differently about problems. It has to do with asking several questions about the issue and making solid conclusions that lead to good solutions.

Initiative: This is central to becoming a successful entrepreneur. Not only is it important in terms of customer acquisition, it helps when you have to solve a problem. Proactive entrepreneurs are always looking for new ways to do things, to communicate with their staff and to improve their product or service, inadvertently reducing the risk of having problems in the future.

The initiative of an entrepreneur is developed over time and it shows that you are passionate about your product and determined to succeed; qualities that investors love to see.

Any good problem-solver knows how to research, find similarities between themselves and others and use their initiative to seek out good solutions to problems and part of being a good problem-solver is your ability to keep going regardless of how many times you fail.

Persistence: This is a key trait of successful people. As we had mentioned, problems come in different ways, some are technical and some are financial. In most cases, the more complex the problem, the more critical thinking and persistence required. Being persistent does not necessarily mean doing the same thing over and over again and expecting a different result.

ou have to be wise in your decision making and determined to achieve the best outcome through constant evaluation.

Flexibility: This is the ability to be open-minded and open to new opportunities and change. You should be able to change your mind to suit different situations or circumstances. When trying to solve a problem, not all the solutions that you try out will work. Some can backfire and leave you quite frustrated.

By being flexible, you will be able to apply different solutions to solve an issue. This is far much better than sticking to a single solution that is not yielding any fruits.

Self-discipline: Regardless of how good you are at solving different problems, your efforts may not bear fruit if you don’t have self-discipline. This is the ability to control yourself and remain focused on finding the solutions to the problem.

By being self-disciplined, you will be able to remain on the right path without being distracted by any external factors. This skill will also help you to be fully committed to finding the best solutions each time.

These skills come in handy whenever you are in a tricky situation.

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14 Best Team Building Problem Solving Group Activities For 2024

The best teams see solutions where others see problems. A great company culture is built around a collaborative spirit and the type of unity it takes to find answers to the big business questions.

So how can you get team members working together?

How can you develop a mentality that will help them overcome obstacles they have yet to encounter?

One of the best ways to improve your teams’ problem solving skills is through team building problem solving activities .

“86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures.” — Bit.AI

These activities can simulate true-to-life scenarios they’ll find themselves in, or the scenarios can call on your employees or coworkers to dig deep and get creative in a more general sense.

The truth is, on a day-to-day basis, you have to prepare for the unexpected. It just happens that team building activities help with that, but are so fun that they don’t have to feel like work ( consider how you don’t even feel like you’re working out when you’re playing your favorite sport or doing an exercise you actually enjoy! )

What are the benefits of group problem-solving activities?

The benefits of group problem-solving activities for team building include:

• Better communication
• Improved collaboration and teamwork
• More flexible thinking
• Faster problem-solving
• Better proactivity and decision making

Without further ado, check out this list of the 14 best team-building problem-solving group activities for 2024!

Page Contents (Click To Jump)

Popular Problem Solving Activities

1. virtual team challenge.

Virtual Team Challenges are popular problem-solving activities that involve a group of people working together to solve an issue. The challenge generally involves members of the team brainstorming, discussing, and creating solutions for a given problem.

Participants work both individually and collaboratively to come up with ideas and strategies that will help them reach their goals.

Why this is a fun problem-solving activity: Participants can interact and communicate with each other in a virtual environment while simultaneously engaging with the problem-solving activities. This makes it an enjoyable experience that allows people to use their creative thinking skills, build team spirit, and gain valuable insights into the issue at hand.

Problem-solving activities such as Virtual Team Challenges offer a great way for teams to come together, collaborate, and develop creative solutions to complex problems.

2. Problem-Solving Templates

Problem-Solving Templates are popular problem-solving activities that involve a group of people working together to solve an issue. The challenge generally involves members of the team utilizing pre-made templates and creating solutions for a given problem with the help of visual aids.

This activity is great for teams that need assistance in getting started on their problem-solving journey.

Why this is a fun problem-solving activity: Problem-Solving Templates offer teams an easy and stress-free way to get the creative juices flowing. The visual aids that come with the templates help team members better understand the issue at hand and easily come up with solutions together.

This activity is great for teams that need assistance in getting started on their problem-solving journey, as it provides an easy and stress-free way to get the creative juices flowing.

Problem Solving Group Activities & Games For Team Building

3. coworker feud, “it’s all fun and games”.

Coworker Feud is a twist on the classic Family Feud game show! This multiple rapid round game keeps the action flowing and the questions going. You can choose from a variety of customizations, including picking the teams yourself, randomized teams, custom themes, and custom rounds.

Best for: Hybrid teams

Why this is an effective problem solving group activity: Coworker Feud comes with digital game materials, a digital buzzer, an expert host, and a zoom link to get the participants ready for action! Teams compete with each other to correctly answer the survey questions. At the end of the game, the team with the most competitive answers is declared the winner of the Feud.

How to get started:

• Sign up for Coworker Feud
• Break into teams of 4 to 10 people
• Get the competitive juices flowing and let the games begin!

Learn more here: Coworker Feud

4. Crack The Case

“who’s a bad mamma jamma”.

Crack The Case is a classic WhoDoneIt game that forces employees to depend on their collective wit to stop a deadly murderer dead in his tracks! Remote employees and office commuters can join forces to end this crime spree.

Best for: Remote teams

Why this is an effective problem solving group activity: The Virtual Clue Murder Mystery is an online problem solving activity that uses a proprietary videoconferencing platform to offer the chance for employees and coworkers to study case files, analyze clues, and race to find the motive, the method, and the individual behind the murder of Neil Davidson.

• Get a custom quote here
• Download the app
• Let the mystery-solving collaboration begin!

Learn more here: Crack The Case

5. Catch Meme If You Can

“can’t touch this”.

Purposefully created to enhance leadership skills and team bonding , Catch Meme If You Can is a hybrid between a scavenger hunt and an escape room . Teammates join together to search for clues, solve riddles, and get out — just in time!

Best for: Small teams

Why this is an effective problem solving group activity: Catch Meme If You Can is an adventure with a backstory. Each team has to submit their answer to the puzzle in order to continue to the next part of the sequence. May the best team escape!

• The teams will be given instructions and the full storyline
• Teams will be split into a handful of people each
• The moderator will kick off the action!

Learn more here: Catch Meme If You Can

6. Puzzle Games

“just something to puzzle over”.

Puzzle Games is the fresh trivia game to test your employees and blow their minds with puzzles, jokes , and fun facts!

Best for: In-person teams

Why this is an effective problem solving group activity: Eight mini brain teaser and trivia style games include word puzzles, name that nonsense, name that tune, and much more. Plus, the points each team earns will go towards planting trees in the precious ecosystems and forests of Uganda

• Get a free consultation for your team
• Get a custom designed invitation for your members
• Use the game link
• Dedicated support will help your team enjoy Puzzle Games to the fullest!

Learn more here: Puzzle Games

7. Virtual Code Break

“for virtual teams”.

Virtual Code Break is a virtual team building activity designed for remote participants around the globe. Using a smart video conferencing solution, virtual teams compete against each other to complete challenges, answer trivia questions, and solve brain-busters!

Why this is an effective problem solving group activity: Virtual Code Break can be played by groups as small as 4 people all the way up to more than 1,000 people at once. However, every team will improve their communication and problem-solving skills as they race against the clock and depend on each other’s strengths to win!

• Reach out for a free consultation to align the needs of your team
• An event facilitator will be assigned to handle all of the set-up and logistics
• They will also provide you with logins and a play-by-play of what to expect
• Sign into the Outback video conferencing platform and join your pre-assigned team
• Lastly, let the games begin!

Learn more here: Virtual Code Break

8. Stranded

“survivor: office edition”.

Stranded is the perfect scenario-based problem solving group activity. The doors of the office are locked and obviously your team can’t just knock them down or break the windows.

Why this is an effective problem solving group activity: Your team has less than half an hour to choose 10 items around the office that will help them survive. They then rank the items in order of importance. It’s a bit like the classic game of being lost at sea without a lifeboat.

• Get everyone together in the office
• Lock the doors
• Let them start working together to plan their survival

Learn more here: Stranded

9. Letting Go Game

“for conscious healing”.

The Letting Go Game is a game of meditation and mindfulness training for helping teammates thrive under pressure and reduce stress in the process. The tasks of the Letting Go Game boost resiliency, attentiveness, and collaboration.

Why this is an effective problem solving group activity: Expert-guided activities and awareness exercises encourage team members to think altruistically and demonstrate acts of kindness. Between yoga, face painting, and fun photography, your employees or coworkers will have more than enough to keep them laughing and growing together with this mindfulness activity!

• Reach out for a free consultation
• A guide will then help lead the exercises
• Let the funny videos, pictures, and playing begin!

Learn more here: Letting Go Game

10. Wild Goose Chase

“city time”.

Wild Goose Chase is the creative problem solving activity that will take teams all around your city and bring them together as a group! This scavenger hunt works for teams as small as 10 up to groups of over 5000 people.

Best for: Large teams

Why this is an effective group problem solving activity: As employees and group members are coming back to the office, there are going to be times that they’re itching to get outside. Wild Goose Chase is the perfect excuse to satisfy the desire to go out-of-office every now and then. Plus, having things to look at and see around the city will get employees talking in ways they never have before.

• Download the Outback app to access the Wild Goose Chase
• Take photos and videos from around the city
• The most successful team at completing challenges on time is the champ!

Learn more here: Wild Goose Chase

11. Human Knot

“for a knotty good time”.

The Human Knot is one of the best icebreaker team building activities! In fact, there’s a decent chance you played it in grade school. It’s fun, silly, and best of all — free!

Why this is an effective group problem solving activity: Participants start in a circle and connect hands with two other people in the group to form a human knot. The team then has to work together and focus on clear communication to unravel the human knot by maneuvering their way out of this hands-on conundrum. But there’s a catch — they can’t let go of each other’s hands in this team building exercise.

• Form a circle
• Tell each person to grab a random hand until all hands are holding another
• They can’t hold anyone’s hand who is directly next to them
• Now they have to get to untangling
• If the chain breaks before everyone is untangled, they have to start over again

Learn more here: Human Knot

12. What Would You Do?

“because it’s fun to imagine”.

What Would You Do? Is the hypothetical question game that gets your team talking and brainstorming about what they’d do in a variety of fun, intriguing, and sometimes, whacky scenarios.

Best for: Distributed teams

Why this is an effective group problem solving activity: After employees or coworkers start talking about their What Would You Do? responses, they won’t be able to stop. That’s what makes this such an incredible team building activity . For example, you could ask questions like “If you could live forever, what would you do with your time?” or “If you never had to sleep, what would you do?”

• In addition to hypothetical questions, you could also give teammates some optional answers to get them started
• After that, let them do the talking — then they’ll be laughing and thinking and dreaming, too!

13. Crossing The River

“quite the conundrum”.

Crossing The River is a river-crossing challenge with one correct answer. Your team gets five essential elements — a chicken, a fox, a rowboat, a woman, and a bag of corn. You see, the woman has a bit of a problem, you tell them. She has to get the fox, the bag of corn, and the chicken to the other side of the river as efficiently as possible.

Why this is an effective group problem solving activity: She has a rowboat, but it can only carry her and one other item at a time. She cannot leave the chicken and the fox alone — for obvious reasons. And she can’t leave the chicken with the corn because it will gobble it right up. So the question for your team is how does the woman get all five elements to the other side of the river safely in this fun activity?

• Form teams of 2 to 5 people
• Each team has to solve the imaginary riddle
• Just make sure that each group understands that the rowboat can only carry one animal and one item at a time; the fox and chicken can’t be alone; and the bag of corn and the chicken cannot be left alone
• Give the verbal instructions for getting everything over to the other side

14. End-Hunger Games

“philanthropic fun”.

Does anything bond people quite like acts of kindness and compassion? The End-Hunger Games will get your team to rally around solving the serious problem of hunger.

Best for: Medium-sized teams

Why this is an effective problem solving group activity: Teams join forces to complete challenges based around non-perishable food items in the End-Hunger Games. Groups can range in size from 25 to more than 2000 people, who will all work together to collect food for the local food bank.

• Split into teams and compete to earn boxes and cans of non-perishable food
• Each team attempts to build the most impressive food item construction
• Donate all of the non-perishable foods to a local food bank

Learn more here: End-Hunger Games

People Also Ask These Questions About Team Building Problem Solving Group Activities

Q: what are some problem solving group activities.

• A: Some problem solving group activities can include riddles, egg drop, reverse pyramid, tallest tower, trivia, and other moderator-led activities.

Q: What kind of skills do group problem solving activities & games improve?

• A: Group problem solving activities and games improve collaboration, leadership, and communication skills.

Q: What are problem solving based team building activities & games?

• A: Problem solving based team building activities and games are activities that challenge teams to work together in order to complete them.

Q: What are some fun free problem solving games for groups?

• A: Some fun free problem solving games for groups are kinesthetic puzzles like the human knot game, which you can read more about in this article. You can also use all sorts of random items like whiteboards, straws, building blocks, sticky notes, blindfolds, rubber bands, and legos to invent a game that will get the whole team involved.

Q: How do I choose the most effective problem solving exercise for my team?

• A: The most effective problem solving exercise for your team is one that will challenge them to be their best selves and expand their creative thinking.

Q: How do I know if my group problem solving activity was successful?

• A: In the short-term, you’ll know if your group problem solving activity was successful because your team will bond over it; however, that should also translate to more productivity in the mid to long-term.

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Building a business by solving problems for small businesses.

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Lil Roberts, CEO at Xendoo visiting PayPal offices

Entrepreneurs often solve their own problems. As a serial entrepreneur in companies as varied as manufacturing, systems integration, and products, Lil Roberts had seen that small business owners across industries often didn't have the timely financial key performance metrics they needed for informed decision making. She had started businesses from scratch, bought distressed companies and turned them around, but had never scaled a business with equity financing. "I wanted to be part of reshaping an archaic industry," she stressed — that required venture capital. 

The time delay between accounting record keeping and getting financial reports was acute for companies with fewer than 20 employees . And that describes the vast majority of firms. Worse yet, some of these companies don't do their books regularly. As a result, they don't know their cash flow needs or the best ways of minimizing their taxes. They don't know if they will be able to pay their employees or vendors three months down the road. Nor do they have readily available the financials banks want if small business owners need loans. 

Good bookkeeping platforms are many, so there was no need to reinvent that. Roberts chose Xero as the platform on which she would build. Her company would focus on speeding up the human process of getting bookkeeping information into and out of Xero. Roberts would use technology to automate repetitive functions and humans for higher-level tasks. 

In 2016, she set out to digitize the process and, by 2017, she had built a minimal viable product (MVP) and launched Xendoo. The first half a million dollars was bootstrapped. Roberts invested her money into the company. 

Roberts is a long-time member of Entrepreneurs' Organization (EO) in South Florida. She served on the board of her local chapter for several years. EO enables million-dollar-plus business owners to overcome day-to-day business challenges through peer advisory groups, coaching, and education. She had invested in the businesses of some members and they offered to invest in her company if and when she raised money. When she launched Xendoo, she told a few EO members who told their friends and, within two to three weeks, she had raised $1.2 million in a pre-seed financing round. A pre-seed round of funding is a pre-institutional round. The startup is working to define the product and gain traction. 

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The seed plus round was harder because Roberts had to learn the lay of the land — what venture capitalists seek from an investment. Her previous companies were all funded through debt. Fortunately, her pre-seed round of financing gave her time to learn the rules of the road. In April 2018, Xendoo won the eMerge Americas technology competition, beating 99 other companies. In addition to $100,000 for winning the pitch competition, Jason Calacanis — an internet entrepreneur, angel investor, author and podcaster, and a judge for the competition — invited Roberts to join his Silicon Valley incubator. 

"Every Thursday, we did three-minute pitches to well-known venture capitalists who rated the pitches," said Roberts. Her goal was to rank in the top three every week. "For seven of the 12 pitches, I ranked #1." For the other five, she ranked second or third. This prepared her for the road ahead. 

In May 2019, Roberts won $100,000 from the Rise of the Rest pitch competition, hosted by former America Online CEO Steve Case. In the fall of 2019, Xendoo secured a $3.54 million investment led by South Florida-based Malachi, Washington, D.C.-based Rise of the Rest Seed Fund, Orlando-based DeepWork Capital. Angel investor Jason Calacanis' Launch Syndicate in San Francisco also joined in the seed-plus round. 

Roberts participated in more training. This time in Village Capital's Finance Forward US 2019 accelerator, a collaboration with MetLife Foundation and PayPal. The program supports entrepreneurs using tech to help people manage their everyday finances and build wealth. The first part of the training was to think like an investor. Fellow participants ranked themselves against each other in eight categories. "We learned how to put on the lens of an investor," she said. 

It was eye opening. 

The second part of the training was even more grueling and gut wrenching. Participants met with 70 experts. They were able to ask questions of the experts around the specific challenges the founders were facing. For Roberts, it was pricing and organizational structure. Feedback was that her pricing was too low. Fees are now a flat rate and tiered based on monthly revenue. The company started as a bottom-up company. Feedback was that the company needed some management structure. A layer of management was added — a COO/CFO, CTO, and VP of growth. A sales team was also hired. 

The coronavirus crisis has caused a break in the supply chain for small businesses. The smaller the firm, the more likely this is to impact the company. Service trades, such as plumbing, electric, remodeling, and landscaping; IT services; and e-commerce companies have experienced the smallest decline in revenue. In some cases, they have increased their revenues. "We partnered with Cogent Bank and were able to help our customers secure loans when the major banks let them down," wrote Roberts in an email. Xendoo helped them understand what they needed to secure Paycheck Protection Program PPP loans, provided the necessary financials, and ensured their tax returns were up to date. In a similar way, Xendoo will help small business clients apply for loan forgiveness. "I believe this [COVID-9] will result in a six to nine-month pause in [Xendoo's] growth. It could be longer if we see a second wave of the pandemic and a second shutdown." 

How will you educate yourself, so you get the attention of venture capitalists?

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Free Business Plan Template for Small Businesses (2024)

Use this free business plan template to write your business plan quickly and efficiently.

A good business plan is essential to successfully starting your business —  and the easiest way to simplify the work of writing a business plan is to start with a business plan template.

You’re already investing time and energy in refining your business model and planning your launch—there’s no need to reinvent the wheel when it comes to writing a business plan. Instead, to help build a complete and effective plan, lean on time-tested structures created by other  entrepreneurs and startups. 

Ahead, learn what it takes to create a solid business plan and download Shopify's free business plan template to get started on your dream today. 

What this free business plan template includes

• Executive summary
• Company overview
• Products or services offered
• Market analysis
• Marketing plan
• Logistics and operations plan
• Financial plan

This business plan outline is designed to ensure you’re thinking through all of the important facets of starting a new business. It’s intended to help new business owners and entrepreneurs consider the full scope of running a business and identify functional areas they may not have considered or where they may need to level up their skills as they grow.

That said, it may not include the specific details or structure preferred by a potential investor or lender. If your goal with a business plan is to secure funding , check with your target organizations—typically banks or investors—to see if they have business plan templates you can follow to maximize your chances of success.

Our free business plan template includes seven key elements typically found in the traditional business plan format:

1. Executive summary

This is a one-page summary of your whole plan, typically written after the rest of the plan is completed. The description section of your executive summary will also cover your management team, business objectives and strategy, and other background information about the brand. 

2. Company overview

This section of your business plan will answer two fundamental questions: “Who are you?” and “What do you plan to do?” Answering these questions clarifies why your company exists, what sets it apart from others, and why it’s a good investment opportunity. This section will detail the reasons for your business’s existence, its goals, and its guiding principles.

3. Products or services offered

What you sell and the most important features of your products or services. It also includes any plans for intellectual property, like patent filings or copyright. If you do market research for new product lines, it will show up in this section of your business plan.

4. Market analysis

This section includes everything from estimated market size to your target markets and competitive advantage. It’ll include a competitive analysis of your industry to address competitors’ strengths and weaknesses. Market research is an important part of ensuring you have a viable idea.

5. Marketing plan

How you intend to get the word out about your business, and what strategic decisions you’ve made about things like your pricing strategy. It also covers potential customers’ demographics, your sales plan, and your metrics and milestones for success.

6. Logistics and operations plan

Everything that needs to happen to turn your raw materials into products and get them into the hands of your customers.

7. Financial plan

It’s important to include a look at your financial projections, including both revenue and expense projections. This section includes templates for three key financial statements: an income statement, a balance sheet, and a cash-flow statement . You can also include whether or not you need a business loan and how much you’ll need.

Business plan examples

What do financial projections look like on paper? How do you write an executive summary? What should your company description include?  Business plan examples  can help answer some of these questions and transform your business idea into an actionable plan.

Professional business plan example

Inside our template, we’ve filled out a sample business plan featuring a fictional ecommerce business . 

The sample is set up to help you get a sense of each section and understand how they apply to the planning and evaluation stages of a business plan. If you’re looking for funding, this example won’t be a complete or formal look at business plans, but it will give you a great place to start and notes about where to expand.

Lean business plan example

A lean business plan format is a shortened version of your more detailed business plan. It’s helpful when modifying your plan for a specific audience, like investors or new hires. 

Also known as a one-page business plan, it includes only the most important, need-to-know information, such as:

• Company description
• Key members of your team
• Customer segments

💡 Tip: For a step-by-step guide to creating a lean business plan (including a sample business plan), read our guide on how to create a lean business plan .

Benefits of writing a solid business plan

It’s tempting to dive right into execution when you’re excited about a new business or side project, but taking the time to write a thorough business plan and get your thoughts on paper allows you to do a number of beneficial things:

• Test the viability of your business idea. Whether you’ve got one business idea or many, business plans can make an idea more tangible, helping you see if it’s truly viable and ensure you’ve found a target market. 
• Plan for your next phase. Whether your goal is to start a new business or scale an existing business to the next level, a business plan can help you understand what needs to happen and identify gaps to address.
• Clarify marketing strategy, goals, and tactics. Writing a business plan can show you the actionable next steps to take on a big, abstract idea. It can also help you narrow your strategy and identify clear-cut tactics that will support it.
• Scope the necessary work. Without a concrete plan, cost overruns and delays are all but certain. A business plan can help you see the full scope of work to be done and adjust your investment of time and money accordingly.
• Hire and build partnerships. When you need buy-in from potential employees and business partners, especially in the early stages of your business, a clearly written business plan is one of the best tools at your disposal. A business plan provides a refined look at your goals for the business, letting partners judge for themselves whether or not they agree with your vision.
• Secure funds. Seeking financing for your business—whether from venture capital, financial institutions, or Shopify Capital —is one of the most common reasons to create a business plan.

Why you should you use a template for a business plan

A business plan can be as informal or formal as your situation calls for, but even if you’re a fan of the back-of-the-napkin approach to planning, there are some key benefits to starting your plan from an existing outline or simple business plan template.

No blank-page paralysis

A blank page can be intimidating to even the most seasoned writers. Using an established business planning process and template can help you get past the inertia of starting your business plan, and it allows you to skip the work of building an outline from scratch. You can always adjust a template to suit your needs.

Guidance on what to include in each section

If you’ve never sat through a business class, you might never have created a SWOT analysis or financial projections. Templates that offer guidance—in plain language—about how to fill in each section can help you navigate sometimes-daunting business jargon and create a complete and effective plan.

Knowing you’ve considered every section

In some cases, you may not need to complete every section of a startup business plan template, but its initial structure shows you you’re choosing to omit a section as opposed to forgetting to include it in the first place.

Tips for creating a successful business plan

There are some high-level strategic guidelines beyond the advice included in this free business plan template that can help you write an effective, complete plan while minimizing busywork.

Understand the audience for your plan

If you’re writing a business plan for yourself in order to get clarity on your ideas and your industry as a whole, you may not need to include the same level of detail or polish you would with a business plan you want to send to potential investors. Knowing who will read your plan will help you decide how much time to spend on it.

Know your goals

Understanding the goals of your plan can help you set the right scope. If your goal is to use the plan as a roadmap for growth, you may invest more time in it than if your goal is to understand the competitive landscape of a new industry.

Take it step by step

Writing a 10- to 15-page document can feel daunting, so try to tackle one section at a time. Select a couple of sections you feel most confident writing and start there—you can start on the next few sections once those are complete. Jot down bullet-point notes in each section before you start writing to organize your thoughts and streamline the writing process.

Maximize your business planning efforts

Planning is key to the financial success of any type of business , whether you’re a startup, non-profit, or corporation.

To make sure your efforts are focused on the highest-value parts of your own business planning, like clarifying your goals, setting a strategy, and understanding the target market and competitive landscape, lean on a business plan outline to handle the structure and format for you. Even if you eventually omit sections, you’ll save yourself time and energy by starting with a framework already in place.

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Business plan template FAQ

What is the purpose of a business plan.

The purpose of your business plan is to describe a new business opportunity or an existing one. It clarifies the business strategy, marketing plan, financial forecasts, potential providers, and more information about the company.

How do I write a simple business plan?

• Choose a business plan format, such as a traditional or a one-page business plan. 
• Find a business plan template.
• Read through a business plan sample.
• Fill in the sections of your business plan.

What is the best business plan template?

If you need help writing a business plan, Shopify’s template is one of the most beginner-friendly options you’ll find. It’s comprehensive, well-written, and helps you fill out every section.

What are the 5 essential parts of a business plan?

The five essential parts of a traditional business plan include:

• Executive summary: This is a brief overview of the business plan, summarizing the key points and highlighting the main points of the plan.
• Business description: This section outlines the business concept and how it will be executed.
• Market analysis: This section provides an in-depth look at the target market and how the business will compete in the marketplace.
• Financial plan: This section details the financial projections for the business, including sales forecasts, capital requirements, and a break-even analysis.
• Management and organization: This section describes the management team and the organizational structure of the business.

Are there any free business plan templates?

There are several free templates for business plans for small business owners available online, including Shopify’s own version. Download a copy for your business.

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Mastercard's AI system is helping banks keep fraudsters in check — and it could save millions of dollars

• Mastercard, an international card-payment-services company, interacts with banks worldwide.
• The company has used AI to try to identify when customers may be about to be defrauded.
• This article is part of " CXO AI Playbook " — straight talk from business leaders on how they're testing and using AI.

For "CXO AI Playbook," Business Insider takes a look at mini case studies about AI adoption across industries, company sizes, and technology DNA. We've asked each of the featured companies to tell us about the problems they're trying to solve with AI, who's making these decisions internally, and their vision for using AI in the future.

Since 1966, Mastercard has been a provider of payment-card services to the world's biggest banks and millions of consumers. The company is adapting to the constantly evolving threats scammers and criminals pose to its customers.

Situation analysis: What problem was the company trying to solve?

"For decades, payment fraud used to be people using your card details that they'd either bought, found, or counterfeited, either in person or online," Chris Reid, the executive vice president of identity solutions at Mastercard, told Business Insider.

But trends in payment fraud have changed — and banks and card providers have to keep up. One of the key new trends in fraud, Reid said, is what's known as authorized-push-payment fraud, where a scammer persuades someone to send them money by pretending to be a reliable figure, such as a bank, public authority, or romantic partner.

Understanding when a card user is about to send a lot of money — and lose it — to a scammer is tricky, Reid said. "How can we detect you are a victim or about to be a victim of crime?" he asked. The company believes artificial intelligence can help identify when that fraud is about to occur.

Key staff and partners

The development of an AI fraud-detection system began as a pilot program in the UK. At Mastercard, the teams working on the project included Reid's identity group, the security and cyberinnovation team, and the open-banking team, which works on connecting competing banks with one another.

Reid said he believed the work couldn't have been done without buy-in from banks in the UK, including Lloyds Bank, NatWest, and TSB Bank, which put aside their rivalries to work together.

"This only works when we all come together," Reid said. "The nice thing we see around fraud and security is, every day, the banks are competing to win. On fraud and security, we're all competing to beat fraudsters."

AI in action

With the support of those banks, the teams at Mastercard began developing an AI system to identify signs in the accounts of both victims and scammers that someone was about to be defrauded.

"We give our bank customers a three-dimensional view of the two accounts in question," Reid said.

Mastercard's AI system is trained on data from both legitimate and fraudulent payment activities. Using this information, it monitors and identifies suspicious transaction behaviors and looks at data, such as payee names, to identify suspect transactions.

It can also look at secondary and tertiary relationships linked to a fraudster's bank account.

"Crime needs to find a way out of the legitimate financial ecosystem," Reid said. "You tend to find funds flow out into various mule or drop accounts."

The system provides an AI-powered risk score for transactions and accounts in real time, alerting the banks if Mastercard suspects a payment is being made to a known fraudster.

Did it work, and how did leaders know?

Reid said TSB "has been really transparent in helping us understand the efficacy of the solution."

Based on the scale of the fraud prevented among TSB's customers, if it was extrapolated across the UK banking sector, "everything else being equal," the AI system would save an estimated £100 million, or $126 million, in the UK alone, Reid told BI.

He added that Mastercard's tech was "really good" at identifying "impersonation scams, romance scams, and purchase scams."

What's next?

Mastercard needs to keep up with scammers, Reid said.

"Fraud is an incredibly successful industry," he added. "Fraudsters are investing in product development and their own efficiency."

For that reason, Mastercard plans to expand its AI systems. Currently, the system provides an AI-identified risk score for the potential victim's account. By the end of 2024, Mastercard wants to provide a risk score for scamming suspects to try to raise awareness among banks about their customers.

"That doubles the ability for us to stop the money getting to the criminals," he said. "We can tell the scammer's bank, 'This is a high-risk transaction; you might want to delay releasing the funds."

Mastercard is also working to create more practical applications for the risk score, which is useful to banks at a high level but perhaps not for rank-and-file bank employees tasked with supporting victims.

"Contact-center agents, in this case, are trained and knowledgeable in fraud, but we need to be able to turn the score into something that's useful," he said. "We're working to be able to ultimately stop that crime."

We want to hear from you. If you are interested in sharing your company's AI journey, email [email protected] .

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First, sign in to your Microsoft account . Next, work through these possible solutions in the order presented. 

Make sure Windows is up to date. Select Start >  Settings   > Windows Update  >  Check for updates . If there is an available update, select Install now .

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Make sure that your app works with Windows 11. For more info, see  Your app doesn't work with Windows .

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If you're in Windows 10 and you're having problems with an app from Microsoft Store, consider these updates and fixes.

Make sure Windows has the latest update : Select check for updates now, and then select Check for updates .  Or, select the  Start    button, then select  Settings    >  Update & Security    >  Windows Update    >  Check for Updates . If there is an available update, select Install now .

Make sure that your app works with Windows 10. For more info, see  Your app doesn't work with Windows 10 .

Update Microsoft Store: Select the Start   button, and then from the apps list, select Microsoft Store . In Microsoft Store, select  See more    >  Downloads and updates  > Get updates . If an update for Microsoft Store is available, it will start installing automatically.

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