how to revise a persuasive essay

Essay Papers Writing Online

10 effective techniques to master persuasive essay writing and convince any audience.

As a skilled communicator, your ability to persuade others is crucial in many areas of life. Whether you’re presenting an argument, advocating for a cause, or simply trying to convince someone of your point of view, your persuasive essay can be a powerful tool. However, crafting an essay that truly convinces your reader requires more than just strong opinions and eloquent language. It requires a strategic approach that combines logical reasoning, emotional appeal, and effective writing techniques.

1. Craft a Compelling Introduction: Your introduction is the first impression you make on your reader, so it’s essential to capture their attention right from the start. Consider using a captivating anecdote, a thought-provoking question, or a shocking statistic to engage your audience and set the tone for your essay. By immediately grabbing their interest, you increase the chances that they’ll continue reading and be open to your persuasive arguments.

2. Clearly Define Your Position: Before launching into the main body of your essay, make sure to clearly state your position on the topic. This will help your reader understand your stance and follow your line of reasoning throughout the essay. Use concise and assertive language to communicate your position, and consider reinforcing it with strong evidence or expert opinions that support your viewpoint.

3. Appeal to Emotions: While rational arguments are important, emotions often play a significant role in persuasive writing. Connect with your reader on an emotional level by using vivid descriptions, personal anecdotes, or powerful metaphors. By eliciting an emotional response, you can create a deeper connection with your audience and make your arguments more compelling.

Choose a compelling topic that ignites your passion

When crafting a persuasive essay, it is crucial to select a topic that not only captivates and engages your readers but also resonates strongly with you. By choosing a compelling topic that ignites your passion, you will be able to infuse enthusiasm and conviction into your writing, making it more convincing and persuasive.

While it may be tempting to select a popular or trending topic, it is essential to choose something that you deeply care about and have a genuine interest in. Your passion for the subject matter will shine through in your writing, capturing the attention and interest of your readers.

• Explore your hobbies and personal interests.
• Reflect on societal issues that deeply affect you.
• Consider topics that challenge conventional thinking.
• Analyze current events and their impact on your community or society as a whole.
• Look for subjects that inspire debate and differing opinions.
• Examine topics that align with your values and beliefs.

By choosing a topic that you are not only knowledgeable about but also passionate about, you will have a stronger emotional connection to your writing. This emotional connection will allow you to effectively convey your argument, influence your readers’ perspectives, and ultimately convince them to see things from your point of view.

Remember, the key to writing a persuasive essay lies in your ability to convey your ideas convincingly. By selecting a compelling topic that ignites your passion, you will have a solid foundation for crafting a persuasive essay that will resonate with readers and leave a lasting impact. So, take the time to explore your interests and choose a topic that truly captivates you.

Conduct thorough research to gather supporting evidence

Gathering strong evidence is a vital step in writing a persuasive essay. Convincing your readers requires you to present compelling facts, statistics, expert opinions, and examples that support your arguments. To achieve this, it is crucial to conduct thorough research to collect relevant and reliable information.

Begin by determining the main points you want to convey in your essay. These points should align with your thesis statement and support your overall argument. Once you have a clear idea of what you are trying to communicate, start gathering supporting evidence.

Research various credible sources such as academic journals, books, reputable websites, and expert interviews. Look for information that directly relates to your topic and can be used to reinforce your arguments. Be sure to verify the credibility and reliability of your sources to ensure the accuracy of the information.

Take notes as you conduct your research, highlighting key points, supporting evidence, and any quotes or statistics that you may want to include in your essay. It is essential to organize your findings in a way that makes sense and flows logically in your essay.

When using statistics or data, make sure to cite the sources properly to give credit to the original authors and establish your credibility as a writer. This will also allow your readers to verify the information themselves if they wish to do so.

By conducting thorough research and gathering strong supporting evidence, you will be able to present a persuasive and well-supported argument in your essay. This will not only convince your readers but also showcase your knowledge, understanding, and dedication to the topic at hand.

Develop a clear and concise thesis statement

One of the most important aspects of writing a persuasive essay is developing a thesis statement that is clear, concise, and compelling. A thesis statement serves as the main argument or central idea of your essay. It sets the tone for the entire piece and helps to guide your reader through your argument.

When developing your thesis statement, it’s essential to choose a strong and persuasive statement that clearly states your position on the topic. Avoid vague or ambiguous language that can confuse your reader and weaken your argument. Instead, use strong and specific language that clearly conveys your main point.

Your thesis statement should be concise, meaning it should be expressed in a clear and straightforward manner. Avoid unnecessary words or phrases that can dilute your message and make it less powerful. Instead, focus on getting your point across in as few words as possible while still maintaining clarity and impact.

Additionally, your thesis statement should be compelling and persuasive. It should motivate your reader to continue reading and consider your argument. Use persuasive language and strong evidence to support your thesis statement and convince your reader of its validity.

In summary, developing a clear and concise thesis statement is crucial for writing a persuasive essay. Choose a strong statement that clearly conveys your position, use concise language to express your point, and make your statement compelling and persuasive. By doing so, you will create a strong foundation for your entire essay and increase your chances of convincing your reader.

Use persuasive language and rhetorical devices

When it comes to crafting a compelling persuasive essay, one must master the art of persuasive language and employ various rhetorical devices. The way you choose your words and structure your sentences can make all the difference in captivating and convincing your readers.

One effective technique is to use strong and powerful language that evokes emotion and creates a sense of urgency. The use of vivid and descriptive words can paint a picture in the minds of your readers, making your arguments more relatable and engaging.

Additionally, employing rhetorical devices such as metaphors, similes, and analogies can effectively convey your message and help your readers understand complex ideas. By drawing comparisons and creating associations, you can make abstract concepts more tangible and easier to grasp.

Another valuable device is repetition. By repeating key phrases or ideas throughout your essay, you can emphasize your points and reinforce your arguments. This technique can help make your arguments more memorable and leave a lasting impact on your readers.

Furthermore, using rhetorical questions can encourage your readers to think critically about your topic and consider your perspective. By posing thought-provoking questions, you can guide your readers towards your desired conclusions and make them actively engage with your essay.

Lastly, employing the use of anecdotes and personal stories can make your essay more relatable and establish a connection with your readers. By sharing real-life examples or experiences, you can offer concrete evidence to support your arguments and establish credibility.

In conclusion, mastering persuasive language and employing rhetorical devices can greatly enhance the effectiveness of your persuasive essay. By choosing your words carefully, using powerful language, and incorporating various rhetorical techniques, you can captivate your readers and present your arguments in a compelling and convincing manner.

Address counterarguments and refute them with strong evidence

When writing a persuasive essay, it is crucial to anticipate and address potential counterarguments to strengthen your argument. By acknowledging opposing viewpoints and then refuting them with strong evidence, you can demonstrate the credibility and validity of your own position.

One effective way to address counterarguments is to acknowledge them upfront and present them in an objective and unbiased manner. By doing so, you show that you have considered different perspectives and are willing to engage in a fair and balanced discussion. This approach also helps you connect with readers who may initially hold opposing views, as it shows respect for their opinions and demonstrates your willingness to engage in thoughtful debate.

To effectively refute counterarguments, it is important to use strong evidence that supports your own position. This can include data, statistics, expert opinions, research findings, and real-life examples. By providing convincing evidence, you can demonstrate the superiority of your argument and weaken the credibility of counterarguments. Be sure to cite credible sources and use persuasive language to present your evidence in a convincing way.

In addition to providing strong evidence, it is also important to anticipate and address potential weaknesses in your own argument. By acknowledging and addressing these weaknesses, you can show that you have thoroughly considered your stance and are able to respond to potential criticisms. This helps to build trust and credibility with your readers, as they can see that you are aware of the limitations of your argument and have taken steps to address them.

In conclusion, addressing counterarguments and refuting them with strong evidence is a crucial component of persuasive writing. By acknowledging opposing viewpoints and providing solid evidence to support your own position, you can strengthen your argument and convince readers to adopt your point of view. Remember to always approach counterarguments objectively, use persuasive language, and address any potential weaknesses in your own argument. By doing so, you can create a compelling and persuasive essay that will resonate with your readers.

Edit and proofread your essay for grammar and clarity

Once you’ve completed your persuasive essay, the work isn’t quite finished. It’s essential to go back and review your writing with a critical eye, focusing on grammar and clarity. This final step is crucial in ensuring that your arguments are effectively communicated and that your reader can easily understand and follow your points.

First and foremost, pay attention to grammar. Look for any errors in your sentence structure, verb tense, subject-verb agreement, and punctuation. Make sure that your sentences are clear and concise, without any unnecessary or confusing phrases. Correct any spelling mistakes or typos that may have slipped through the cracks.

Next, consider the overall clarity of your essay. Read through each paragraph and ensure that your ideas flow logically and cohesively. Are your arguments supported by evidence and examples? Are your transitions smooth and seamless? If necessary, revise or rearrange your paragraphs to strengthen the overall structure of your essay.

It’s also important to check for any ambiguous or vague language. Make sure that your words and phrases have precise meanings and can be easily understood by your reader. Consider whether there are any areas where you could provide more clarification or add further details to strengthen your points.

When editing and proofreading, it can be helpful to read your essay out loud. This can help you identify any awkward or convoluted sentences, as well as any areas where you may have used repetitive or redundant language. Reading aloud also allows you to hear the natural rhythm and flow of your writing, giving you a better sense of how your words will be perceived by the reader.

Finally, consider seeking feedback from others. Share your essay with a trusted friend, family member, or teacher and ask for their input. They may be able to offer valuable suggestions or catch any errors that you may have missed. Sometimes, a fresh set of eyes can provide a new perspective and help you improve your essay even further.

By taking the time to edit and proofread your essay for grammar and clarity, you can ensure that your persuasive arguments are presented in the most effective and compelling way possible. This attention to detail will not only demonstrate your strong writing skills, but it will also increase the chances of convincing your reader to see things from your perspective.

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Revising an Argumentative Paper

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Introduction

You’ve written a full draft of an argumentative paper. You’ve figured out what you’re generally saying and have put together one way to say it. But you’re not done. The best writing is revised writing, and you want to re–view, re–see, re–consider your argument to make sure that it’s as strong as possible. You’ll come back to smaller issues later (e.g., Is your language compelling? Are your paragraphs clearly and seamlessly connected? Are any of your sentences confusing?). But before you get into the details of phrases and punctuation, you need to focus on making sure your argument is as strong and persuasive as it can be. This page provides you with eight specific strategies for how to take on the important challenge of revising an argument.

• Give yourself time.
• Outline your argumentative claims and evidence.
• Analyze your argument’s assumptions.
• Revise with your audience in mind.
• Be your own most critical reader.
• Look for dissonance.
• Try “provocative revision.”
• Ask others to look critically at your argument.

1. Give yourself time.

The best way to begin re–seeing your argument is first to stop seeing it. Set your paper aside for a weekend, a day, or even a couple of hours. Of course, this will require you to have started your writing process well before your paper is due. But giving yourself this time allows you to refresh your perspective and separate yourself from your initial ideas and organization. When you return to your paper, try to approach your argument as a tough, critical reader. Reread it carefully. Maybe even read it out loud to hear it in a fresh way. Let the distance you created inform how you now see the paper differently.

2. Outline your argumentative claims and evidence.

This strategy combines the structure of a reverse outline with elements of argument that philosopher Stephen Toulmin detailed in his influential book The Uses of Argument . As you’re rereading your work, have a blank piece of paper or a new document next to you and write out:

• Your main claim (your thesis statement).
• Your sub–claims (the smaller claims that contribute to the larger claim).
• All the evidence you use to back up each of your claims.

Detailing these core elements of your argument helps you see its basic structure and assess whether or not your argument is convincing. This will also help you consider whether the most crucial elements of the argument are supported by the evidence and if they are logically sequenced to build upon each other.

In what follows we’ve provided a full example of what this kind of outline can look like. In this example, we’ve broken down the key argumentative claims and kinds of supporting evidence that Derek Thompson develops in his July/August 2015 Atlantic feature “ A World Without Work. ” This is a provocative and fascinating article, and we highly recommend it.

Charted Argumentative Claims and Evidence “ A World Without Work ” by Derek Thompson ( The Atlantic , July/August 2015) Main claim : Machines are making workers obsolete, and while this has the potential to disrupt and seriously damage American society, if handled strategically through governmental guidance, it also has the potential of helping us to live more communal, creative, and empathetic lives. Sub–claim : The disappearance of work would radically change the United States. Evidence: personal experience and observation Sub–claim : This is because work functions as something of an unofficial religion to Americans. Sub–claim : Technology has always guided the U.S. labor force. Evidence: historical examples Sub–claim: But now technology may be taking over our jobs. Sub–claim : However, the possibility that technology will take over our jobs isn’t anything new, nor is the fear that this possibility generates. Evidence: historical examples Sub–claim : So far, that fear hasn’t been justified, but it may now be because: 1. Businesses don’t require people to work like they used to. Evidence: statistics 2. More and more men and youths are unemployed. Evidence: statistics 3. Computer technology is advancing in majorly sophisticated ways. Evidence: historical examples and expert opinions Counter–argument: But technology has been radically advancing for 300 years and people aren’t out of work yet. Refutation: The same was once said about the horse. It was a key economic player; technology was built around it until technology began to surpass it. This parallels what will happen with retail workers, cashiers, food service employees, and office clerks. Evidence:: an academic study Counter–argument: But technology creates jobs too. Refutation: Yes, but not as quickly as it takes them away. Evidence: statistics Sub–claim : There are three overlapping visions of what the world might look like without work: 1. Consumption —People will not work and instead devote their freedom to leisure. Sub–claim : People don’t like their jobs. Evidence: polling data Sub–claim : But they need them. Evidence: expert insight Sub–claim : People might be happier if they didn’t have to work. Evidence: expert insight Counter–argument: But unemployed people don’t tend to be socially productive. Evidence: survey data Sub–claim : Americans feel guilty if they aren’t working. Evidence: statistics and academic studies Sub–claim : Future leisure activities may be nourishing enough to stave off this guilt. 2. Communal creativity —People will not work and will build productive, artistic, engaging communities outside the workplace. Sub–claim: This could be a good alternative to work. Evidence: personal experience and observation 3. Contingency —People will not work one big job like they used to and so will fight to regain their sense of productivity by piecing together small jobs. Evidence: personal experience and observation. Sub–claim : The internet facilitates gig work culture. Evidence: examples of internet-facilitated gig employment Sub–claim : No matter the form the labor force decline takes, it would require government support/intervention in regards to the issues of taxes and income distribution. Sub–claim : Productive things governments could do: • Local governments should create more and more ambitious community centers to respond to unemployment’s loneliness and its diminishment of community pride. • Government should create more small business incubators. Evidence: This worked in Youngstown. • Governments should encourage job sharing. Evidence: This worked for Germany. Counter–argument: Some jobs can’t be shared, and job sharing doesn’t fix the problem in the long term. Given this counter argument: • Governments should heavily tax the owners of capital and cut checks to all adults. Counter–argument: The capital owners would push against this, and this wouldn’t provide an alternative to the social function work plays. Refutation: Government should pay people to do something instead of nothing via an online job–posting board open up to governments, NGOs, and the like. • Governments should incentivize school by paying people to study. Sub–claim : There is a difference between jobs, careers, and calling, and a fulfilled life is lived in pursuit of a calling. Evidence: personal experience and observations

Some of the possible, revision-informing questions that this kind of outline can raise are:

• Are all the claims thoroughly supported by evidence?
• What kinds of evidence are used across the whole argument? Is the nature of the evidence appropriate given your context, purpose, and audience?
• How are the sub–claims related to each other? How do they build off of each other and work together to logically further the larger claim?
• Do any of your claims need to be qualified in order to be made more precise?
• Where and how are counter–arguments raised? Are they fully and fairly addressed?

For more information about the Toulmin Method, we recommend John Ramage, John Bean, and June Johnson’s book Written Arguments: A Rhetoric with Readings.

3. Analyze your argument’s assumptions.

In building arguments we make assumptions either explicitly or implicitly that connect our evidence to our claims. For example, in “A World Without Work,” as Thompson makes claims about the way technology will change the future of work, he is assuming that computer technology will keep advancing in major and surprising ways. This assumption helps him connect the evidence he provides about technology’s historical precedents to his claims about the future of work. Many of us would agree that it is reasonable to assume that technological advancement will continue, but it’s still important to recognize this as an assumption underlying his argument.

To identify your assumptions, return to the claims and evidence that you outlined in response to recommendation #2. Ask yourself, “What assumptions am I making about this piece of evidence in order to connect this evidence to this claim?” Write down those assumptions, and then ask yourself, “Are these assumptions reasonable? Are they acknowledged in my argument? If not, do they need to be?”

Often you will not overtly acknowledge your assumptions, and that can be fine. But especially if your readers don’t share certain beliefs, values, or knowledge, you can’t guarantee that they will just go along with the assumptions you make. In these situations, it can be valuable to clearly account for some of your assumptions within your paper and maybe even rationalize them by providing additional evidence. For example, if Thompson were writing his article for an audience skeptical that technology will continue advancing, he might choose to identify openly why he is convinced that humanity’s progression towards more complex innovation won’t stop.

4. Revise with your audience in mind.

We touched on this in the previous recommendation, but it’s important enough to expand on it further. Just as you should think about what your readers know, believe, and value as you consider the kinds of assumptions you make in your argument, you should also think about your audience in relationship to the kind of evidence you use. Given who will read your paper, what kind of argumentative support will they find to be the most persuasive? Are these readers who are compelled by numbers and data? Would they be interested by a personal narrative? Would they expect you to draw from certain key scholars in their field or avoid popular press sources or only look to scholarship that has been published in the past ten years? Return to your argument and think about how your readers might respond to it and its supporting evidence.

5. Be your own most critical reader.

Sometimes writing handbooks call this being the devil’s advocate. It is about intentionally pushing against your own ideas. Reread your draft while embracing a skeptical attitude. Ask questions like, “Is that really true?” and, “Where’s the proof?” Be as hard on your argument as you can be, and then let your criticisms inform what you need to expand on, clarify, and eliminate.

This kind of reading can also help you think about how you might incorporate or strengthen a counter–argument. By focusing on possible criticisms to your argument, you might encounter some that are particularly compelling that you’ll need to include in your paper. Sometimes the best way to revise with criticism in mind is to face that criticism head on, fairly explain what it is and why it’s important to consider, and then rationalize why your argument still holds even in light of this other perspective.

6. Look for dissonance.

In her influential 1980 article about how expert and novice writers revise differently, writing studies scholar Nancy Sommers claims that “at the heart of revision is the process by which writers recognize and resolve the dissonance they sense in their writing” (385). In this case, dissonance can be understood as the tension that exists between what you want your text to be, do, or sound like and what is actually on the page. One strategy for re–seeing your argument is to seek out the places where you feel dissonance within your argument—that is, substantive differences between what, in your mind, you want to be arguing, and what is actually in your draft.

A key to strengthening a paper through considering dissonance is to look critically—really critically—at your draft. Read through your paper with an eye towards content, assertions, or logical leaps that you feel uncertain about, that make you squirm a little bit, or that just don’t line up as nicely as you’d like. Some possible sources of dissonance might include:

• logical steps that are missing
• questions a skeptical reader might raise that are left unanswered
• examples that don’t actually connect to what you’re arguing
• pieces of evidence that contradict each other
• sources you read but aren’t mentioning because they disagree with you

Once you’ve identified dissonance within your paper, you have to decide what to do with it. Sometimes it’s tempting to take the easy way out and just delete the idea, claim, or section that is generating this sense of dissonance—to remove what seems to be causing the trouble. But don’t limit yourself to what is easy. Perhaps you need to add material or qualify something to make your argumentative claim more nuanced or more contextualized.

Even if the dissonance isn’t easily resolved, it’s still important to recognize. In fact, sometimes you can factor that recognition into how you revise; maybe your revision can involve considering how certain concepts or ideas don’t easily fit but are still important in some way. Maybe your revision can involve openly acknowledging and justifying the dissonance.

Sommers claims that whether expert writers are substituting, adding, deleting, or reordering material in response to dissonance, what they are really doing is locating and creating new meaning. Let your recognition of dissonance within your argument lead you through a process of discovery.

7. Try “provocative revision.”

Composition and writing center scholar Toby Fulwiler wrote in 1992 about the benefits of what he calls “provocative revision.” He says this kind of revision can take four forms. As you think about revising your argument, consider adopting one of these four strategies.

a. Limiting

As Fulwiler writes, “Generalization is death to good writing. Limiting is the cure for generality” (191). Generalization often takes the form of sweeping introduction statements (e.g., “Since the beginning of time, development has struggled against destruction.”), but arguments can be too general as well. Look back at your paper and ask yourself, “Is my argument ever not grounded in specifics? Is my evidence connected to a particular time, place, community, and circumstance?” If your claims are too broad, you may need to limit your scope and zoom in to the particular.

Inserting new content is a particularly common revision strategy. But when your focus is on revising an argument, make sure your addition of another source, another example, a more detailed description, or a closer analysis is in direct service to strengthening the argument. Adding material may be one way to respond to dissonance. It also can be useful for offering clarifications or for making previously implicit assumptions explicit. But adding isn’t just a matter of dropping new content into a paragraph. Adding something new in one place will probably influence other parts of the paper, so be prepared to make other additions to seamlessly weave together your new ideas.

c. Switching

For Fulwiler, switching is about radically altering the voice or tone of a text—changing from the first–person perspective to a third–person perspective or switching from an earnest appeal to a sarcastic critique. When it comes to revising your argument, it might not make sense to make any of these switches, but imaging what your argument might sound like coming from a very different voice might be generative. For example, how would Thompson’s “A World Without Work,” be altered if it was written from the voice and perspective of an unemployed steel mill worker or someone running for public office in Ohio or a mechanical robotics engineer? Re–visioning how your argument might come across if the primary voice, tone, and perspective was switched might help you think about how someone disinclined to agree with your ideas might approach your text and open additional avenues for revision.

d. Transforming

According to Fulwiler, transformation is about altering the genre and/or modality of a text—revising an expository essay into a letter to the editor, turning a persuasive research paper into a ballad. If you’re writing in response to a specific assignment, you may not have the chance to transform your argument in this way. But, as with switching, even reflecting on the possibilities of a genre or modality transformation can be useful in helping you think differently about your argument. If Thompson has been writing a commencement address instead of an article, how would “A World Without Work” need to change? How would he need to alter his focus and approach if it was a policy paper or a short documentary? Imagining your argument in a completely different context can help you to rethink how you are presenting your argument and engaging with your audience.

8. Ask others to look critically at your argument.

Sometimes the best thing you can do to figure out how your argument could improve is to get a second opinion. Of course, if you are a currently enrolled student at UW–Madison, you are welcome to make an appointment to talk with a tutor at our main center or stop by one of our satellite locations. But you have other ways to access quality feedback from other readers. You may want to ask someone else in your class, a roommate, or a friend to read through your paper with an eye towards how the argument could be improved. Be sure to provide your reader with specific questions to guide his or her attention towards specific parts of your argument (e.g., “How convincing do you find the connection I make between the claims on page 3 and the evidence on page 4?” “What would clarify further the causal relationship I’m suggesting between the first and second sub-argument?”). Be ready to listen graciously and critically to any recommendations these readers provide.

Works Cited

Fulwiler, Toby. “Provocative Revision.” Writing Center Journal, vol. 12, no. 2, 1992, pp. 190-204.

Ramage, John D., John C. Bean, and June Johnson. Writing Arguments: A Rhetoric with Readings, 8th ed., Longman, 2010.

Sommers, Nancy. “Revision Strategies of Student Writers and Experienced Adult Writers.” College Composition and Communication, vol. 31, no. 4, 1980, pp. 378-88.

Thompson, Derek. “A World Without Work.” The Atlantic, July/August 2015, https://www.theatlantic.com/magazine/archive/2015/07/world-without-work/395294/. Accessed 11 July 2017.

Toulmin, Stephen. The Uses of Argument. Updated ed., Cambridge University Press, 2003.

Writing Process and Structure

This is an accordion element with a series of buttons that open and close related content panels.

Getting Started with Your Paper

Interpreting Writing Assignments from Your Courses

Generating Ideas for Your Paper

Creating an Argument

Thesis vs. Purpose Statements

Developing a Thesis Statement

Architecture of Arguments

Working with Sources

Quoting and Paraphrasing Sources

Using Literary Quotations

Citing Sources in Your Paper

Drafting Your Paper

Introductions

Paragraphing

Developing Strategic Transitions

Conclusions

Revising Your Paper

Peer Reviews

Reverse Outlines

Revision Strategies for Longer Projects

Finishing Your Paper

Twelve Common Errors: An Editing Checklist

How to Proofread your Paper

Writing Collaboratively

Collaborative and Group Writing

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8.4 Revising and Editing

Learning objectives.

• Identify major areas of concern in the draft essay during revising and editing.
• Use peer reviews and editing checklists to assist revising and editing.
• Revise and edit the first draft of your essay and produce a final draft.

Revising and editing are the two tasks you undertake to significantly improve your essay. Both are very important elements of the writing process. You may think that a completed first draft means little improvement is needed. However, even experienced writers need to improve their drafts and rely on peers during revising and editing. You may know that athletes miss catches, fumble balls, or overshoot goals. Dancers forget steps, turn too slowly, or miss beats. For both athletes and dancers, the more they practice, the stronger their performance will become. Web designers seek better images, a more clever design, or a more appealing background for their web pages. Writing has the same capacity to profit from improvement and revision.

Understanding the Purpose of Revising and Editing

Revising and editing allow you to examine two important aspects of your writing separately, so that you can give each task your undivided attention.

• When you revise , you take a second look at your ideas. You might add, cut, move, or change information in order to make your ideas clearer, more accurate, more interesting, or more convincing.
• When you edit , you take a second look at how you expressed your ideas. You add or change words. You fix any problems in grammar, punctuation, and sentence structure. You improve your writing style. You make your essay into a polished, mature piece of writing, the end product of your best efforts.

How do you get the best out of your revisions and editing? Here are some strategies that writers have developed to look at their first drafts from a fresh perspective. Try them over the course of this semester; then keep using the ones that bring results.

• Take a break. You are proud of what you wrote, but you might be too close to it to make changes. Set aside your writing for a few hours or even a day until you can look at it objectively.
• Ask someone you trust for feedback and constructive criticism.
• Pretend you are one of your readers. Are you satisfied or dissatisfied? Why?
• Use the resources that your college provides. Find out where your school’s writing lab is located and ask about the assistance they provide online and in person.

Many people hear the words critic , critical , and criticism and pick up only negative vibes that provoke feelings that make them blush, grumble, or shout. However, as a writer and a thinker, you need to learn to be critical of yourself in a positive way and have high expectations for your work. You also need to train your eye and trust your ability to fix what needs fixing. For this, you need to teach yourself where to look.

Creating Unity and Coherence

Following your outline closely offers you a reasonable guarantee that your writing will stay on purpose and not drift away from the controlling idea. However, when writers are rushed, are tired, or cannot find the right words, their writing may become less than they want it to be. Their writing may no longer be clear and concise, and they may be adding information that is not needed to develop the main idea.

When a piece of writing has unity , all the ideas in each paragraph and in the entire essay clearly belong and are arranged in an order that makes logical sense. When the writing has coherence , the ideas flow smoothly. The wording clearly indicates how one idea leads to another within a paragraph and from paragraph to paragraph.

Reading your writing aloud will often help you find problems with unity and coherence. Listen for the clarity and flow of your ideas. Identify places where you find yourself confused, and write a note to yourself about possible fixes.

Creating Unity

Sometimes writers get caught up in the moment and cannot resist a good digression. Even though you might enjoy such detours when you chat with friends, unplanned digressions usually harm a piece of writing.

Mariah stayed close to her outline when she drafted the three body paragraphs of her essay she tentatively titled “Digital Technology: The Newest and the Best at What Price?” But a recent shopping trip for an HDTV upset her enough that she digressed from the main topic of her third paragraph and included comments about the sales staff at the electronics store she visited. When she revised her essay, she deleted the off-topic sentences that affected the unity of the paragraph.

Read the following paragraph twice, the first time without Mariah’s changes, and the second time with them.

Nothing is more confusing to me than choosing among televisions. It confuses lots of people who want a new high-definition digital television (HDTV) with a large screen to watch sports and DVDs on. You could listen to the guys in the electronics store, but word has it they know little more than you do. They want to sell what they have in stock, not what best fits your needs. You face decisions you never had to make with the old, bulky picture-tube televisions. Screen resolution means the number of horizontal scan lines the screen can show. This resolution is often 1080p, or full HD, or 768p. The trouble is that if you have a smaller screen, 32 inches or 37 inches diagonal, you won’t be able to tell the difference with the naked eye. The 1080p televisions cost more, though, so those are what the salespeople want you to buy. They get bigger commissions. The other important decision you face as you walk around the sales floor is whether to get a plasma screen or an LCD screen. Now here the salespeople may finally give you decent info. Plasma flat-panel television screens can be much larger in diameter than their LCD rivals. Plasma screens show truer blacks and can be viewed at a wider angle than current LCD screens. But be careful and tell the salesperson you have budget constraints. Large flat-panel plasma screens are much more expensive than flat-screen LCD models. Don’t let someone make you by more television than you need!

Answer the following two questions about Mariah’s paragraph:

Collaboration

Please share with a classmate and compare your answers.

• Now start to revise the first draft of the essay you wrote in Section 8 “Writing Your Own First Draft” . Reread it to find any statements that affect the unity of your writing. Decide how best to revise.

When you reread your writing to find revisions to make, look for each type of problem in a separate sweep. Read it straight through once to locate any problems with unity. Read it straight through a second time to find problems with coherence. You may follow this same practice during many stages of the writing process.

Writing at Work

Many companies hire copyeditors and proofreaders to help them produce the cleanest possible final drafts of large writing projects. Copyeditors are responsible for suggesting revisions and style changes; proofreaders check documents for any errors in capitalization, spelling, and punctuation that have crept in. Many times, these tasks are done on a freelance basis, with one freelancer working for a variety of clients.

Creating Coherence

Careful writers use transitions to clarify how the ideas in their sentences and paragraphs are related. These words and phrases help the writing flow smoothly. Adding transitions is not the only way to improve coherence, but they are often useful and give a mature feel to your essays. Table 8.3 “Common Transitional Words and Phrases” groups many common transitions according to their purpose.

Table 8.3 Common Transitional Words and Phrases

After Maria revised for unity, she next examined her paragraph about televisions to check for coherence. She looked for places where she needed to add a transition or perhaps reword the text to make the flow of ideas clear. In the version that follows, she has already deleted the sentences that were off topic.

Many writers make their revisions on a printed copy and then transfer them to the version on-screen. They conventionally use a small arrow called a caret (^) to show where to insert an addition or correction.

1. Answer the following questions about Mariah’s revised paragraph.

2. Now return to the first draft of the essay you wrote in Section 8 “Writing Your Own First Draft” and revise it for coherence. Add transition words and phrases where they are needed, and make any other changes that are needed to improve the flow and connection between ideas.

Being Clear and Concise

Some writers are very methodical and painstaking when they write a first draft. Other writers unleash a lot of words in order to get out all that they feel they need to say. Do either of these composing styles match your style? Or is your composing style somewhere in between? No matter which description best fits you, the first draft of almost every piece of writing, no matter its author, can be made clearer and more concise.

If you have a tendency to write too much, you will need to look for unnecessary words. If you have a tendency to be vague or imprecise in your wording, you will need to find specific words to replace any overly general language.

Identifying Wordiness

Sometimes writers use too many words when fewer words will appeal more to their audience and better fit their purpose. Here are some common examples of wordiness to look for in your draft. Eliminating wordiness helps all readers, because it makes your ideas clear, direct, and straightforward.

Sentences that begin with There is or There are .

Wordy: There are two major experiments that the Biology Department sponsors.

Revised: The Biology Department sponsors two major experiments.

Sentences with unnecessary modifiers.

Wordy: Two extremely famous and well-known consumer advocates spoke eloquently in favor of the proposed important legislation.

Revised: Two well-known consumer advocates spoke in favor of the proposed legislation.

Sentences with deadwood phrases that add little to the meaning. Be judicious when you use phrases such as in terms of , with a mind to , on the subject of , as to whether or not , more or less , as far as…is concerned , and similar expressions. You can usually find a more straightforward way to state your point.

Wordy: As a world leader in the field of green technology, the company plans to focus its efforts in the area of geothermal energy.

A report as to whether or not to use geysers as an energy source is in the process of preparation.

Revised: As a world leader in green technology, the company plans to focus on geothermal energy.

A report about using geysers as an energy source is in preparation.

Sentences in the passive voice or with forms of the verb to be . Sentences with passive-voice verbs often create confusion, because the subject of the sentence does not perform an action. Sentences are clearer when the subject of the sentence performs the action and is followed by a strong verb. Use strong active-voice verbs in place of forms of to be , which can lead to wordiness. Avoid passive voice when you can.

Wordy: It might perhaps be said that using a GPS device is something that is a benefit to drivers who have a poor sense of direction.

Revised: Using a GPS device benefits drivers who have a poor sense of direction.

Sentences with constructions that can be shortened.

Wordy: The e-book reader, which is a recent invention, may become as commonplace as the cell phone.

My over-sixty uncle bought an e-book reader, and his wife bought an e-book reader, too.

Revised: The e-book reader, a recent invention, may become as commonplace as the cell phone.

My over-sixty uncle and his wife both bought e-book readers.

Now return once more to the first draft of the essay you have been revising. Check it for unnecessary words. Try making your sentences as concise as they can be.

Choosing Specific, Appropriate Words

Most college essays should be written in formal English suitable for an academic situation. Follow these principles to be sure that your word choice is appropriate. For more information about word choice, see Chapter 4 “Working with Words: Which Word Is Right?” .

• Avoid slang. Find alternatives to bummer , kewl , and rad .
• Avoid language that is overly casual. Write about “men and women” rather than “girls and guys” unless you are trying to create a specific effect. A formal tone calls for formal language.
• Avoid contractions. Use do not in place of don’t , I am in place of I’m , have not in place of haven’t , and so on. Contractions are considered casual speech.
• Avoid clichés. Overused expressions such as green with envy , face the music , better late than never , and similar expressions are empty of meaning and may not appeal to your audience.
• Be careful when you use words that sound alike but have different meanings. Some examples are allusion/illusion , complement/compliment , council/counsel , concurrent/consecutive , founder/flounder , and historic/historical . When in doubt, check a dictionary.
• Choose words with the connotations you want. Choosing a word for its connotations is as important in formal essay writing as it is in all kinds of writing. Compare the positive connotations of the word proud and the negative connotations of arrogant and conceited .
• Use specific words rather than overly general words. Find synonyms for thing , people , nice , good , bad , interesting , and other vague words. Or use specific details to make your exact meaning clear.

Now read the revisions Mariah made to make her third paragraph clearer and more concise. She has already incorporated the changes she made to improve unity and coherence.

1. Answer the following questions about Mariah’s revised paragraph:

2. Now return once more to your essay in progress. Read carefully for problems with word choice. Be sure that your draft is written in formal language and that your word choice is specific and appropriate.

Completing a Peer Review

After working so closely with a piece of writing, writers often need to step back and ask for a more objective reader. What writers most need is feedback from readers who can respond only to the words on the page. When they are ready, writers show their drafts to someone they respect and who can give an honest response about its strengths and weaknesses.

You, too, can ask a peer to read your draft when it is ready. After evaluating the feedback and assessing what is most helpful, the reader’s feedback will help you when you revise your draft. This process is called peer review .

You can work with a partner in your class and identify specific ways to strengthen each other’s essays. Although you may be uncomfortable sharing your writing at first, remember that each writer is working toward the same goal: a final draft that fits the audience and the purpose. Maintaining a positive attitude when providing feedback will put you and your partner at ease. The box that follows provides a useful framework for the peer review session.

Questions for Peer Review

Title of essay: ____________________________________________

Date: ____________________________________________

Writer’s name: ____________________________________________

Peer reviewer’s name: _________________________________________

• This essay is about____________________________________________.
• Your main points in this essay are____________________________________________.
• What I most liked about this essay is____________________________________________.

These three points struck me as your strongest:

These places in your essay are not clear to me:

a. Where: ____________________________________________

Needs improvement because__________________________________________

b. Where: ____________________________________________

Needs improvement because ____________________________________________

c. Where: ____________________________________________

The one additional change you could make that would improve this essay significantly is ____________________________________________.

One of the reasons why word-processing programs build in a reviewing feature is that workgroups have become a common feature in many businesses. Writing is often collaborative, and the members of a workgroup and their supervisors often critique group members’ work and offer feedback that will lead to a better final product.

Exchange essays with a classmate and complete a peer review of each other’s draft in progress. Remember to give positive feedback and to be courteous and polite in your responses. Focus on providing one positive comment and one question for more information to the author.

Using Feedback Objectively

The purpose of peer feedback is to receive constructive criticism of your essay. Your peer reviewer is your first real audience, and you have the opportunity to learn what confuses and delights a reader so that you can improve your work before sharing the final draft with a wider audience (or your intended audience).

It may not be necessary to incorporate every recommendation your peer reviewer makes. However, if you start to observe a pattern in the responses you receive from peer reviewers, you might want to take that feedback into consideration in future assignments. For example, if you read consistent comments about a need for more research, then you may want to consider including more research in future assignments.

Using Feedback from Multiple Sources

You might get feedback from more than one reader as you share different stages of your revised draft. In this situation, you may receive feedback from readers who do not understand the assignment or who lack your involvement with and enthusiasm for it.

You need to evaluate the responses you receive according to two important criteria:

• Determine if the feedback supports the purpose of the assignment.
• Determine if the suggested revisions are appropriate to the audience.

Then, using these standards, accept or reject revision feedback.

Work with two partners. Go back to Note 8.81 “Exercise 4” in this lesson and compare your responses to Activity A, about Mariah’s paragraph, with your partners’. Recall Mariah’s purpose for writing and her audience. Then, working individually, list where you agree and where you disagree about revision needs.

Editing Your Draft

If you have been incorporating each set of revisions as Mariah has, you have produced multiple drafts of your writing. So far, all your changes have been content changes. Perhaps with the help of peer feedback, you have made sure that you sufficiently supported your ideas. You have checked for problems with unity and coherence. You have examined your essay for word choice, revising to cut unnecessary words and to replace weak wording with specific and appropriate wording.

The next step after revising the content is editing. When you edit, you examine the surface features of your text. You examine your spelling, grammar, usage, and punctuation. You also make sure you use the proper format when creating your finished assignment.

Editing often takes time. Budgeting time into the writing process allows you to complete additional edits after revising. Editing and proofreading your writing helps you create a finished work that represents your best efforts. Here are a few more tips to remember about your readers:

• Readers do not notice correct spelling, but they do notice misspellings.
• Readers look past your sentences to get to your ideas—unless the sentences are awkward, poorly constructed, and frustrating to read.
• Readers notice when every sentence has the same rhythm as every other sentence, with no variety.
• Readers do not cheer when you use there , their , and they’re correctly, but they notice when you do not.
• Readers will notice the care with which you handled your assignment and your attention to detail in the delivery of an error-free document..

The first section of this book offers a useful review of grammar, mechanics, and usage. Use it to help you eliminate major errors in your writing and refine your understanding of the conventions of language. Do not hesitate to ask for help, too, from peer tutors in your academic department or in the college’s writing lab. In the meantime, use the checklist to help you edit your writing.

Editing Your Writing

• Are some sentences actually sentence fragments?
• Are some sentences run-on sentences? How can I correct them?
• Do some sentences need conjunctions between independent clauses?
• Does every verb agree with its subject?
• Is every verb in the correct tense?
• Are tense forms, especially for irregular verbs, written correctly?
• Have I used subject, object, and possessive personal pronouns correctly?
• Have I used who and whom correctly?
• Is the antecedent of every pronoun clear?
• Do all personal pronouns agree with their antecedents?
• Have I used the correct comparative and superlative forms of adjectives and adverbs?
• Is it clear which word a participial phrase modifies, or is it a dangling modifier?

Sentence Structure

• Are all my sentences simple sentences, or do I vary my sentence structure?
• Have I chosen the best coordinating or subordinating conjunctions to join clauses?
• Have I created long, overpacked sentences that should be shortened for clarity?
• Do I see any mistakes in parallel structure?

Punctuation

• Does every sentence end with the correct end punctuation?
• Can I justify the use of every exclamation point?
• Have I used apostrophes correctly to write all singular and plural possessive forms?
• Have I used quotation marks correctly?

Mechanics and Usage

• Can I find any spelling errors? How can I correct them?
• Have I used capital letters where they are needed?
• Have I written abbreviations, where allowed, correctly?
• Can I find any errors in the use of commonly confused words, such as to / too / two ?

Be careful about relying too much on spelling checkers and grammar checkers. A spelling checker cannot recognize that you meant to write principle but wrote principal instead. A grammar checker often queries constructions that are perfectly correct. The program does not understand your meaning; it makes its check against a general set of formulas that might not apply in each instance. If you use a grammar checker, accept the suggestions that make sense, but consider why the suggestions came up.

Proofreading requires patience; it is very easy to read past a mistake. Set your paper aside for at least a few hours, if not a day or more, so your mind will rest. Some professional proofreaders read a text backward so they can concentrate on spelling and punctuation. Another helpful technique is to slowly read a paper aloud, paying attention to every word, letter, and punctuation mark.

If you need additional proofreading help, ask a reliable friend, a classmate, or a peer tutor to make a final pass on your paper to look for anything you missed.

Remember to use proper format when creating your finished assignment. Sometimes an instructor, a department, or a college will require students to follow specific instructions on titles, margins, page numbers, or the location of the writer’s name. These requirements may be more detailed and rigid for research projects and term papers, which often observe the American Psychological Association (APA) or Modern Language Association (MLA) style guides, especially when citations of sources are included.

To ensure the format is correct and follows any specific instructions, make a final check before you submit an assignment.

With the help of the checklist, edit and proofread your essay.

Key Takeaways

• Revising and editing are the stages of the writing process in which you improve your work before producing a final draft.
• During revising, you add, cut, move, or change information in order to improve content.
• During editing, you take a second look at the words and sentences you used to express your ideas and fix any problems in grammar, punctuation, and sentence structure.
• Unity in writing means that all the ideas in each paragraph and in the entire essay clearly belong together and are arranged in an order that makes logical sense.
• Coherence in writing means that the writer’s wording clearly indicates how one idea leads to another within a paragraph and between paragraphs.
• Transitional words and phrases effectively make writing more coherent.
• Writing should be clear and concise, with no unnecessary words.
• Effective formal writing uses specific, appropriate words and avoids slang, contractions, clichés, and overly general words.
• Peer reviews, done properly, can give writers objective feedback about their writing. It is the writer’s responsibility to evaluate the results of peer reviews and incorporate only useful feedback.
• Remember to budget time for careful editing and proofreading. Use all available resources, including editing checklists, peer editing, and your institution’s writing lab, to improve your editing skills.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Revising Drafts

Rewriting is the essence of writing well—where the game is won or lost. —William Zinsser

What this handout is about

This handout will motivate you to revise your drafts and give you strategies to revise effectively.

What does it mean to revise?

Revision literally means to “see again,” to look at something from a fresh, critical perspective. It is an ongoing process of rethinking the paper: reconsidering your arguments, reviewing your evidence, refining your purpose, reorganizing your presentation, reviving stale prose.

But I thought revision was just fixing the commas and spelling

Nope. That’s called proofreading. It’s an important step before turning your paper in, but if your ideas are predictable, your thesis is weak, and your organization is a mess, then proofreading will just be putting a band-aid on a bullet wound. When you finish revising, that’s the time to proofread. For more information on the subject, see our handout on proofreading .

How about if I just reword things: look for better words, avoid repetition, etc.? Is that revision?

Well, that’s a part of revision called editing. It’s another important final step in polishing your work. But if you haven’t thought through your ideas, then rephrasing them won’t make any difference.

Why is revision important?

Writing is a process of discovery, and you don’t always produce your best stuff when you first get started. So revision is a chance for you to look critically at what you have written to see:

• if it’s really worth saying,
• if it says what you wanted to say, and
• if a reader will understand what you’re saying.

The process

What steps should i use when i begin to revise.

Here are several things to do. But don’t try them all at one time. Instead, focus on two or three main areas during each revision session:

• Wait awhile after you’ve finished a draft before looking at it again. The Roman poet Horace thought one should wait nine years, but that’s a bit much. A day—a few hours even—will work. When you do return to the draft, be honest with yourself, and don’t be lazy. Ask yourself what you really think about the paper.
• As The Scott, Foresman Handbook for Writers puts it, “THINK BIG, don’t tinker” (61). At this stage, you should be concerned with the large issues in the paper, not the commas.
• Check the focus of the paper: Is it appropriate to the assignment? Is the topic too big or too narrow? Do you stay on track through the entire paper?
• Think honestly about your thesis: Do you still agree with it? Should it be modified in light of something you discovered as you wrote the paper? Does it make a sophisticated, provocative point, or does it just say what anyone could say if given the same topic? Does your thesis generalize instead of taking a specific position? Should it be changed altogether? For more information visit our handout on thesis statements .
• Think about your purpose in writing: Does your introduction state clearly what you intend to do? Will your aims be clear to your readers?

What are some other steps I should consider in later stages of the revision process?

• Examine the balance within your paper: Are some parts out of proportion with others? Do you spend too much time on one trivial point and neglect a more important point? Do you give lots of detail early on and then let your points get thinner by the end?
• Check that you have kept your promises to your readers: Does your paper follow through on what the thesis promises? Do you support all the claims in your thesis? Are the tone and formality of the language appropriate for your audience?
• Check the organization: Does your paper follow a pattern that makes sense? Do the transitions move your readers smoothly from one point to the next? Do the topic sentences of each paragraph appropriately introduce what that paragraph is about? Would your paper work better if you moved some things around? For more information visit our handout on reorganizing drafts.
• Check your information: Are all your facts accurate? Are any of your statements misleading? Have you provided enough detail to satisfy readers’ curiosity? Have you cited all your information appropriately?
• Check your conclusion: Does the last paragraph tie the paper together smoothly and end on a stimulating note, or does the paper just die a slow, redundant, lame, or abrupt death?

Whoa! I thought I could just revise in a few minutes

Sorry. You may want to start working on your next paper early so that you have plenty of time for revising. That way you can give yourself some time to come back to look at what you’ve written with a fresh pair of eyes. It’s amazing how something that sounded brilliant the moment you wrote it can prove to be less-than-brilliant when you give it a chance to incubate.

But I don’t want to rewrite my whole paper!

Revision doesn’t necessarily mean rewriting the whole paper. Sometimes it means revising the thesis to match what you’ve discovered while writing. Sometimes it means coming up with stronger arguments to defend your position, or coming up with more vivid examples to illustrate your points. Sometimes it means shifting the order of your paper to help the reader follow your argument, or to change the emphasis of your points. Sometimes it means adding or deleting material for balance or emphasis. And then, sadly, sometimes revision does mean trashing your first draft and starting from scratch. Better that than having the teacher trash your final paper.

But I work so hard on what I write that I can’t afford to throw any of it away

If you want to be a polished writer, then you will eventually find out that you can’t afford NOT to throw stuff away. As writers, we often produce lots of material that needs to be tossed. The idea or metaphor or paragraph that I think is most wonderful and brilliant is often the very thing that confuses my reader or ruins the tone of my piece or interrupts the flow of my argument.Writers must be willing to sacrifice their favorite bits of writing for the good of the piece as a whole. In order to trim things down, though, you first have to have plenty of material on the page. One trick is not to hinder yourself while you are composing the first draft because the more you produce, the more you will have to work with when cutting time comes.

But sometimes I revise as I go

That’s OK. Since writing is a circular process, you don’t do everything in some specific order. Sometimes you write something and then tinker with it before moving on. But be warned: there are two potential problems with revising as you go. One is that if you revise only as you go along, you never get to think of the big picture. The key is still to give yourself enough time to look at the essay as a whole once you’ve finished. Another danger to revising as you go is that you may short-circuit your creativity. If you spend too much time tinkering with what is on the page, you may lose some of what hasn’t yet made it to the page. Here’s a tip: Don’t proofread as you go. You may waste time correcting the commas in a sentence that may end up being cut anyway.

How do I go about the process of revising? Any tips?

• Work from a printed copy; it’s easier on the eyes. Also, problems that seem invisible on the screen somehow tend to show up better on paper.
• Another tip is to read the paper out loud. That’s one way to see how well things flow.
• Remember all those questions listed above? Don’t try to tackle all of them in one draft. Pick a few “agendas” for each draft so that you won’t go mad trying to see, all at once, if you’ve done everything.
• Ask lots of questions and don’t flinch from answering them truthfully. For example, ask if there are opposing viewpoints that you haven’t considered yet.

Whenever I revise, I just make things worse. I do my best work without revising

That’s a common misconception that sometimes arises from fear, sometimes from laziness. The truth is, though, that except for those rare moments of inspiration or genius when the perfect ideas expressed in the perfect words in the perfect order flow gracefully and effortlessly from the mind, all experienced writers revise their work. I wrote six drafts of this handout. Hemingway rewrote the last page of A Farewell to Arms thirty-nine times. If you’re still not convinced, re-read some of your old papers. How do they sound now? What would you revise if you had a chance?

What can get in the way of good revision strategies?

Don’t fall in love with what you have written. If you do, you will be hesitant to change it even if you know it’s not great. Start out with a working thesis, and don’t act like you’re married to it. Instead, act like you’re dating it, seeing if you’re compatible, finding out what it’s like from day to day. If a better thesis comes along, let go of the old one. Also, don’t think of revision as just rewording. It is a chance to look at the entire paper, not just isolated words and sentences.

What happens if I find that I no longer agree with my own point?

If you take revision seriously, sometimes the process will lead you to questions you cannot answer, objections or exceptions to your thesis, cases that don’t fit, loose ends or contradictions that just won’t go away. If this happens (and it will if you think long enough), then you have several choices. You could choose to ignore the loose ends and hope your reader doesn’t notice them, but that’s risky. You could change your thesis completely to fit your new understanding of the issue, or you could adjust your thesis slightly to accommodate the new ideas. Or you could simply acknowledge the contradictions and show why your main point still holds up in spite of them. Most readers know there are no easy answers, so they may be annoyed if you give them a thesis and try to claim that it is always true with no exceptions no matter what.

How do I get really good at revising?

The same way you get really good at golf, piano, or a video game—do it often. Take revision seriously, be disciplined, and set high standards for yourself. Here are three more tips:

• The more you produce, the more you can cut.
• The more you can imagine yourself as a reader looking at this for the first time, the easier it will be to spot potential problems.
• The more you demand of yourself in terms of clarity and elegance, the more clear and elegant your writing will be.

How do I revise at the sentence level?

Read your paper out loud, sentence by sentence, and follow Peter Elbow’s advice: “Look for places where you stumble or get lost in the middle of a sentence. These are obvious awkwardness’s that need fixing. Look for places where you get distracted or even bored—where you cannot concentrate. These are places where you probably lost focus or concentration in your writing. Cut through the extra words or vagueness or digression; get back to the energy. Listen even for the tiniest jerk or stumble in your reading, the tiniest lessening of your energy or focus or concentration as you say the words . . . A sentence should be alive” (Writing with Power 135).

Practical advice for ensuring that your sentences are alive:

• Use forceful verbs—replace long verb phrases with a more specific verb. For example, replace “She argues for the importance of the idea” with “She defends the idea.”
• Look for places where you’ve used the same word or phrase twice or more in consecutive sentences and look for alternative ways to say the same thing OR for ways to combine the two sentences.
• Cut as many prepositional phrases as you can without losing your meaning. For instance, the following sentence, “There are several examples of the issue of integrity in Huck Finn,” would be much better this way, “Huck Finn repeatedly addresses the issue of integrity.”
• Check your sentence variety. If more than two sentences in a row start the same way (with a subject followed by a verb, for example), then try using a different sentence pattern.
• Aim for precision in word choice. Don’t settle for the best word you can think of at the moment—use a thesaurus (along with a dictionary) to search for the word that says exactly what you want to say.
• Look for sentences that start with “It is” or “There are” and see if you can revise them to be more active and engaging.
• For more information, please visit our handouts on word choice and style .

How can technology help?

Need some help revising? Take advantage of the revision and versioning features available in modern word processors.

Track your changes. Most word processors and writing tools include a feature that allows you to keep your changes visible until you’re ready to accept them. Using “Track Changes” mode in Word or “Suggesting” mode in Google Docs, for example, allows you to make changes without committing to them.

Compare drafts. Tools that allow you to compare multiple drafts give you the chance to visually track changes over time. Try “File History” or “Compare Documents” modes in Google Doc, Word, and Scrivener to retrieve old drafts, identify changes you’ve made over time, or help you keep a bigger picture in mind as you revise.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.

Elbow, Peter. 1998. Writing With Power: Techniques for Mastering the Writing Process . New York: Oxford University Press.

Lanham, Richard A. 2006. Revising Prose , 5th ed. New York: Pearson Longman.

Lunsford, Andrea A. 2015. The St. Martin’s Handbook , 8th ed. Boston: Bedford/St Martin’s.

Ruszkiewicz, John J., Christy Friend, Daniel Seward, and Maxine Hairston. 2010. The Scott, Foresman Handbook for Writers , 9th ed. Boston: Pearson Education.

Zinsser, William. 2001. On Writing Well: The Classic Guide to Writing Nonfiction , 6th ed. New York: Quill.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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Revising Persuasive Essays

Once you finish a first draft of your persuasive essay, set it aside for awhile. When you return to it, you can see it anew. That's what revising means—seeing your work with new eyes. When you revise, you look at your essay from your reader's perspective to make sure your writing includes compelling details and flows smoothly. These activities will help you revise.

Revising for Order for Importance

What is the best way to organize the supporting reasons in a persuasive essay? In most cases, you should lead up to your best reason. This leaves readers with your strongest point clearly in mind. The writer of the "Lost in a Crowd" essay organizes his thoughts so that the most important reason comes last.

Overcrowded hallways, cafeterias, and classrooms make it very hard to teach and to learn.

Supporting Reasons

Overcrowded halls set students up for trouble.

The school cafeteria can be just as distracting.

Students suffer the most in overcrowded classrooms.

Note: Transition words and phrases can help you signal order of importance. As you revise, look for opportunities to add transitions to show the relationship between your ideas.

the main reason

most importantly

the biggest reason

in addition

furthermore

Organize your reasons.

Study the following opinions and supporting reasons. Number the reasons in the best order, 1 being the least convincing and 3 the most convincing. The first one has been done for you. (There may be more than one way to arrange the reasons, depending on your own experience and understanding of each topic.) Make a copy of this Google doc or download a Word template .

Supporting Reasons:

• The addition of vending machines would greatly improve student morale. 2
• Vending machines would cut down on tardiness because students wouldn’t have to stop at the store. 1
• Students who can’t drink milk would have an alternative. 3

Revising to Consider Objections

When you answer an objection in your persuasive essay, you should do so in a fair, logical, and polite manner. The fifth paragraph in “Lost in the Crowd” fairly concedes that fixing overcrowded schools may cost money. But the writer also says the initial cost will benefit the local economy in the future. 

Evaluate objections.

Review these paragraphs. Mark each as fair or unfair, deciding if the writer uses fair and respectful language when discussing opposing ideas. If the paragraph is unfair, rewrite it to make it fair and respectful. Make a copy of this Google doc or download a Word template .

It's true that adding a bike lane to all major roads in our city would be a significant expense, but we could take measures to lessen the burden on taxpayers. For example, we could apply for federal grants or ask for funds from private donors. Overall, adding bike lanes is worth the expense, for it will protect cyclists, lessen car traffic, and improve the quality of life.

Some people say bicyclists break too many rules of the road, and adding more cyclists to the road will just cause more problems. That's an absurd argument. By that logic, no one should be able to use roads. After all, some car drivers break the rules, too. Should we ban cars from the road, too?

A common argument against bike lanes is that they are bad for businesses with storefronts on city streets, but studies actually show that streets that prioritize walking and biking have proven to boost local retail sales by 10-25 percent in cities around the world. So our local businesses may in fact receive an economic boost with the addition of bike lanes.

Check your essay for objections.

Check your essay to make sure you answer objections. If you do, evaluate your responses for fairness. If you don't mention any objections, introduce one or two somewhere in your essay. Then refute, address, or concede each one.

Revising with a Peer Response

Share your writing..

Have a partner read your essay and then respond to it by completing this form. A responder should try to list at least one strong point for each part and, if at all possible, one thing to improve. Make a copy of this Google doc or download a Word template .

Revising in Action

When you revise, you add, take out, rewrite, and rearrange your writing to make it clearer. Here are revisions to one student’s essay.

Paragraph Before Revising

A response to an objection is revised for fairness and a transition is added.

Paragraph After Revising

Revise with a checklist.

Read each line in the checklist. When you can answer each question with a yes , check it off. Make a copy of this Google doc or download a Word template .

• Does my essay deal with a relevant and debatable topic?
• Is my opinion clearly developed with strong reasons?
• Do details (facts, examples, explanations, . . .) explain the reasons?

Organization

• Will my beginning paragraph get readers interested?
• Does the beginning paragraph state my opinion clearly?
• Do the middle paragraphs follow order of importance?
• Do I sound sincere and interested in the topic?
• Do I answer objections in a fair and polite manner?

Word Choice

• Have I used specific nouns and active verbs?

Sentence Fluency

• Do my sentences flow smoothly from one to another?
• Do I use transitions to connect ideas?

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How to Write a Persuasive Essay (This Convinced My Professor!)

Table of contents

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold. 

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

• Identify a random topic
• Ask a question about the topic that involves a value claim or analysis to answer
• Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon! 

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

• The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
• The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
• What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments? 

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis. 

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis. 

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case. 

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other. 

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic. 

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes. 

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then? 

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject. 

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis. 

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

• Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
• Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
• Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
• Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
• Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

• Intro - Hook, Background information, Thesis statement
• Topic sentence #1 , with supporting facts or stats
• Concluding sentence
• Topic sentence #2 , with supporting facts or stats
• Concluding sentence Topic sentence #3 , with supporting facts or stats
• Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

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Writing a Persuasive Essay

Persuasive essays convince readers to accept a certain perspective. Writing a persuasive essay therefore entails making an argument that will appeal to readers, so they believe what you say has merit. This act of appealing to readers is the art of persuasion, also known as rhetoric. In classical rhetoric, persuasion involves appealing to readers using ethos, pathos, and logos.

In this tutorial, we refer to the sample persuasive draft and final paper written by fictional student Maggie Durham.

THE ART OF PERSUASION

Ethos refers to establishing yourself as a credible source of information. To convince an audience of anything, they must first trust you are being earnest and ethical. One strategy to do this is to write a balanced discussion with relevant and reliable research that supports your claims. Reliable research would include quoting or paraphrasing experts, first-hand witnesses, or authorities. Properly citing your sources, so your readers can also retrieve them, is another factor in establishing a reliable ethos. When writing for academic purposes, expressing your argument using unbiased language and a neutral tone will also indicate you are arguing fairly and with consideration of others having differing views.

When you appeal to your readers’ emotions, you are using pathos. This appeal is common in advertising that convinces consumers they lack something and buying a certain product or service will fulfill that lack. Emotional appeals are subtler in academic writing; they serve to engage a reader in the argument and inspire a change of heart or motivate readers toward a course of action. The examples you use, how you define terms, any comparisons you draw, as well as the language choices you use can draw readers in and impact their willingness to go along with your ideas.

Consider that one purpose of persuasion is to appeal to those who do not already agree with you, so it will be important to show that you understand other points of view. You will also want to avoid derogatory or insulting descriptions or remarks about the opposition. You wouldn’t want to offend the very readers you want to persuade.

Establishing an appeal of logos is to write a sound argument, one that readers can follow and understand. To do this, the facts and evidence you use should be relevant, representative, and reliable, and the writing as a whole should be well organized, developed, and edited.

STEPS FOR WRITING PERSUASIVELY

Step one: determine the topic.

The first step in writing a persuasive essay is to establish the topic. The best topic is one that interests you. You can generate ideas for a topic by prewriting, such as by brainstorming whatever comes to mind, recording in grocery-list fashion your thoughts, or freewriting in complete sentences what you know or think about topics of interest.

Whatever topic you choose, it needs to be:

• Interesting : The topic should appeal both to you and to your intended readers.
• Researchable : A body of knowledge should already exist on the topic.
• Nonfiction : The information about the topic should be factual, not based on personal opinions or conspiracy theories.
• Important : Your reader should think the topic is relevant to them or worthy of being explored and discussed.

Our sample student Maggie Durham has selected the topic of educational technology. We will use Maggie’s sample persuasive draft and final paper as we discuss the steps for writing a persuasive essay.

Step Two: Pose a Research Question

Once you have a topic, the next step is to develop a research question along with related questions that delve further into the first question. If you do not know what to ask, start with one of the question words: What? Who? Where? When? Why? and How? The research question helps you focus or narrow the scope of your topic by identifying a problem, controversy, or aspect of the topic that is worth exploration and discussion. Some general questions about a topic would be the following:

• Who is affected by this problem and how?
• Have previous efforts or polices been made to address this problem? – What are they?
• Why hasn’t this problem been solved already?

For Maggie’s topic of educational technology, potential issues or controversies range from data privacy to digital literacy to the impact of technology on learning, which is what Maggie is interested in. Maggie’s local school district has low literacy rates, so Maggie wants to know the following:

• Are there advantages and/or disadvantages of technology within primary and secondary education?
• Which types of technology are considered the best in terms of quality and endurance?
• What types of technology and/or programs do students like using and why?
• Do teachers know how to use certain technologies with curriculum design, instruction, and/or assessment?

Step Three: Draft a Thesis

A thesis is a claim that asserts your main argument about the topic. As you conduct your research and draft your paper, you may discover information that changes your mind about your thesis, so at this point in writing, the thesis is tentative. Still, it is an important step in narrowing your focus for research and writing.

The thesis should

1. be a complete sentence,

2. identify the topic, and

3. make a specific claim about that topic.

In a persuasive paper, the thesis is a claim that someone should believe or do something. For example, a persuasive thesis might assert that something is effective or ineffective. It might state that a policy should be changed or a plan should be implemented. Or a persuasive thesis might be a plea for people to change their minds about a particular issue.

Once you have figured out your research question, your thesis is simply the answer. Maggie’s thesis is “Schools should supply technology aids to all students to increase student learning and literacy rates.” Her next step is to find evidence to support her claim.

Step Four: Research

Once you have a topic, research question, and thesis, you are ready to conduct research. To find sources that would be appropriate for an academic persuasive essay, begin your search in the library. The Purdue Global Library has a number of tutorials on conducting research, choosing search teams, types of sources, and how to evaluate information to determine its reliability and usefulness. Remember that the research you use will not only provide content to prove your claim and develop your essay, but it will also help to establish your credibility as a reliable source (ethos), create a logical framework for your argument (logos), and appeal to your readers emotionally (pathos).

Step Five: Plan Your Argument; Make an Outline

Once you have located quality source information—facts, examples, definitions, knowledge, and other information that answers your research question(s), you’ll want to create an outline to organize it. The example outline below illustrates a logical organizational plan for writing a persuasive essay. The example outline begins with an introduction that presents the topic, explains the issue, and asserts the position (the thesis). The body then provides the reasoning for the position and addresses the opposing viewpoints that some readers may hold. In your paper, you could modify this organization and address the opposing viewpoints first and then give the reasoning for your viewpoints, or you can alternate and give one opposing viewpoint then counter that with your viewpoint and then give another opposing viewpoint and counter that with your viewpoint.

The outline below also considers the alternatives to the position—certainly, there are other ways to think about or address the issue or situation. Considering the alternatives can be done in conjunction with looking at the opposing viewpoints. You do not always have to disagree with other opinions, either. You can acknowledge that another solution could work or another belief is valid. However, at the end of the body section, you will want to stand by your original position and prove that in light of all the opposing viewpoints and other perspectives, your position has the most merit.

Sample Outline of a Persuasive Argument

• 1. Introduction: Tell them what you will tell them.
• a. Present an interesting fact or description to make the topic clear and capture the reader’s attention.
• b. Define and narrow the topic using facts or descriptions to illustrate what the situation or issue is (and that is it important).
• c. Assert the claim (thesis) that something should be believed or done about the issue. (Some writers also briefly state the reasons behind this claim in the thesis as Maggie does in her paper when she claims that schools should supply tablets to students to increase learning , engagement, and literacy rates ).
• 2. Body: Tell them.
• a. Defend the claim with logical reasons and practical examples based on research.
• b. Anticipate objections to the claim and refute or accommodate them with research.
• c. Consider alternate positions or solutions using examples from research.
• d. Present a final point based on research that supports your claim in light of the objections and alternatives considered.
• 3. Conclusion: Tell them what you told them.
• a. Recap the main points to reinforce the importance of the issue.
• b. Restate the thesis in new wording to reinforce your position.
• c. Make a final remark to leave a lasting impression, so the reader will want to continue this conversation and ideally adopt the belief or take the action you are advocating.

In Maggie’s draft, she introduced the topic with facts about school ratings in Texas and then narrowed the topic using the example of her local school district’s literacy rates. She then claimed the district should provide each student a tablet in order to increase learning (and thus, literacy rates).

Maggie defends her claim with a series of examples from research that proved how access to tablets, technology-integrated curriculums, and “flipped classrooms” have improved literacy rates in other districts. She anticipates objections to her proposal due to the high cost of technology and counter argues this with expert opinions and examples that show partnerships with businesses, personalized curriculums that technology makes possible, and teacher training can balance the costs. Maggie included an alternative solution of having students check out tablets from the library, but her research showed that this still left students needing Wi-Fi at home while her proposal would include a plan for students to access Wi-Fi.

Maggie concluded her argument by pointing out the cost of not helping the students in this way and restated her thesis reaffirming the benefits, and then left the reader with a memorable quote.

Click here to see Maggie’s draft with feedback from her instructor and a peer. Sample Persuasive Draft

Feedback, Revision, and Editing

After you write a draft of your persuasive essay, the next step is to have a peer, instructor, or tutor read it and provide feedback. Without reader feedback, you cannot fully know how your readers will react to your argument. Reader feedback is meant to be constructive. Use it to better understand your readers and craft your argument to more appropriately appeal to them.

Maggie received valuable feedback on her draft from her instructor and classmate. They pointed to where her thesis needed to be even more specific, to paragraphs where a different organization would make her argument more convincing, to parts of the paper that lacked examples, sentences that needed revision and editing for greater clarity, and APA formatting that needed to be edited.

Maggie also took a critical look at her paper and looked back at her writing process. One technique she found helpful was to read her paper aloud because it let her know where her wording and organization were not clear. She did this several times as she revised and again as she edited and refined her paper for sentence level clarity and concision.

In the end, Maggie produced a convincing persuasive essay and effective argument that would appeal to readers who are also interested in the way technology can impact and improve student learning, an important topic in 2014 when this paper was written and still relevant today.

Click here to see Maggie’s final draft after revising and editing. Sample Persuasive Revised

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8.7: Tips for Writing Academic Persuasive Essays

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The previous chapters in this section offer an overview of what it means to formulate an argument in an academic situation. The purpose of this chapter is to offer more concrete, actionable tips for drafting an academic persuasive essay. Keep in mind that preparing to draft a persuasive essay relies on the strategies for any other thesis-driven essay, covered by the section in this textbook, The Writing Process. The following chapters can be read in concert with this one:

• Critical Reading and other research strategies helps writers identify the exigence (issue) that demands a response, as well as what kinds of research to use.
• Generate Ideas covers prewriting models (such as brainstorming techniques) that allow students to make interesting connections and develop comprehensive thesis statements. These connections and main points will allow a writer to outline their core argument.
• Organizing is important for understanding why an argument essay needs a detailed plan, before the drafting stage. For an argument essay, start with a basic outline that identifies the claim, reasoning, and evidence, but be prepared to develop more detailed outlines that include counterarguments and rebuttals, warrants, additional backing, etc., as needed.
• Drafting introduces students to basic compositional strategies that they must be familiar with before beginning an argument essay. This current chapter offers more details about what kinds of paragraphs to practice in an argument essay, but it assumes the writer is familiar with basic strategies such as coherence and cohesion.

Classical structure of an argument essay

Academic persuasive essays tend to follow what’s known as the “classical” structure, based on techniques that derive from ancient Roman and Medieval rhetoricians. John D. Ramage, et. al outline this structure in Writing Arguments :

This very detailed table can be simplified. Most academic persuasive essays include the following basic elements:

• Introduction that explains why the situation is important and presents your argument (aka the claim or thesis).
• Reasons the thesis is correct or at least reasonable.
• Evidence that supports each reason, often occurring right after the reason the evidence supports.
• Acknowledgement of objections.
• Response to objections.

Keep in mind that the structure above is just a conventional starting point. The previous chapters of this section suggest how different kinds of arguments (Classical/Aristotelian, Toulmin, Rogerian) involve slightly different approaches, and your course, instructor, and specific assignment prompt may include its own specific instructions on how to complete the assignment. There are many different variations. At the same time, however, most academic argumentative/persuasive essays expect you to practice the techniques mentioned below. These tips overlap with the elements of argumentation, covered in that chapter, but they offer more explicit examples for how they might look in paragraph form, beginning with the introduction to your essay.

Persuasive introductions should move from context to thesis

Since one of the main goals of a persuasive essay introduction is to forecast the broader argument, it’s important to keep in mind that the legibility of the argument depends on the ability of the writer to provide sufficient information to the reader. If a basic high school essay moves from general topic to specific argument (the funnel technique), a more sophisticated academic persuasive essay is more likely to move from context to thesis.

The great stylist of clear writing, Joseph W. Williams, suggests that one of the key rhetorical moves a writer can make in a persuasive introduction is to not only provide enough background information (the context), but to frame that information in terms of a problem or issue, what the section on Reading and Writing Rhetorically terms the exigence . The ability to present a clearly defined problem and then the thesis as a solution creates a motivating introduction. The reader is more likely to be gripped by it, because we naturally want to see problems solved.

Consider these two persuasive introductions, both of which end with an argumentative thesis statement:

A. In America we often hold to the belief that our country is steadily progressing. topic This is a place where dreams come true. With enough hard work, we tell ourselves (and our children), we can do anything. I argue that, when progress is more carefully defined, our current period is actually one of decline. claim

B . Two years ago my dad developed Type 2 diabetes, and the doctors explained to him that it was due in large part to his heavy consumption of sugar. For him, the primary form of sugar consumption was soda. hook His experience is echoed by millions of Americans today. According to the most recent research, “Sugary drink portion sizes have risen dramatically over the past forty years, and children and adults are drinking more soft drinks than ever,” while two out of three adults in the United States are now considered either overweight or obese. This statistic correlates with reduced life expectancy by many years. Studies have shown that those who are overweight in this generation will live a lot fewer years than those who are already elderly. And those consumers who don’t become overweight remain at risk for developing Type 2 diabetes (like my dad), known as one of the most serious global health concerns (“Sugary Drinks and Obesity Fact Sheet”). problem In response to this problem, some political journalists, such as Alexandra Le Tellier, argue that sodas should be banned. On the opposite end of the political spectrum, politically conservative journalists such as Ernest Istook argue that absolutely nothing should be done because that would interfere with consumer freedom. debate I suggest something in between: a “soda tax,” which would balance concerns over the public welfare with concerns over consumer freedom. claim

Example B feels richer, more dramatic, and much more targeted not only because it’s longer, but because it’s structured in a “motivating” way. Here’s an outline of that structure:

• Hook: It opens with a brief hook that illustrates an emerging issue. This concrete, personal anecdote grips the reader’s attention.
• Problem: The anecdote is connected with the emerging issue, phrased as a problem that needs to be addressed.
• Debate: The writer briefly alludes to a debate over how to respond to the problem.
• Claim: The introduction ends by hinting at how the writer intends to address the problem, and it’s phrased conversationally, as part of an ongoing dialogue.

Not every persuasive introduction needs all of these elements. Not all introductions will have an obvious problem. Sometimes a “problem,” or the exigence, will be as subtle as an ambiguity in a text that needs to be cleared up (as in literary analysis essays). Other times it will indeed be an obvious problem, such as in a problem-solution argument essay.

In most cases, however, a clear introduction will proceed from context to thesis . The most attention-grabbing and motivating introductions will also include things like hooks and problem-oriented issues.

Here’s a very simple and streamlined template that can serve as rudimentary scaffolding for a persuasive introduction, inspired by the excellent book, They Say / I Say: The Moves That Matter in Academic Writing : Definition: Term

In discussions of __________, an emerging issue is _____________________. issue When addressing this issue, some experts suggest ________________. debate In my view, however, _______________________________. claim

Each aspect of the template will need to be developed, but it can serve as training wheels for how to craft a nicely structured context-to-thesis introduction, including things like an issue, debate, and claim. You can try filling in the blanks below, and then export your attempt as a document.

Define key terms, as needed

Much of an academic persuasive essay is dedicated to supporting the claim. A traditional thesis-driven essay has an introduction, body, and conclusion, and the support constitutes much of the body. In a persuasive essay, most of the support is dedicated to reasoning and evidence (more on that below). However, depending on what your claim does, a careful writer may dedicate the beginning (or other parts of the essay body) to defining key terms.

Suppose I wish to construct an argument that enters the debate over euthanasia. When researching the issue, I notice that much of the debate circles around the notion of rights, specifically what a “legal right” actually means. Clearly defining that term will help reduce some of the confusion and clarify my own argument. In Vancouver Island University’s resource “ Defining key terms ,” Ian Johnston offers this example for how to define “legal right” for an academic reader:

Before discussing the notion of a right to die, we need to clarify precisely what the term legal right means. In common language, the term “right” tends often to mean something good, something people ought to have (e.g., a right to a good home, a right to a meaningful job, and so on). In law, however, the term has a much more specific meaning. It refers to something to which people are legally entitled. Thus, a “legal” right also confers a legal obligation on someone or some institution to make sure the right is conferred. For instance, in Canada, children of a certain age have a right to a free public education. This right confers on society the obligation to provide that education, and society cannot refuse without breaking the law. Hence, when we use the term right to die in a legal sense, we are describing something to which a citizen is legally entitled, and we are insisting that someone in society has an obligation to provide the services which will confer that right on anyone who wants it.

As the example above shows, academics often dedicate space to providing nuanced and technical definitions that correct common misconceptions. Johnston’s definition relies on research, but it’s not always necessary to use research to define your terms. Here are some tips for crafting definitions in persuasive essays, from “Defining key terms”:

• Fit the descriptive detail in the definition to the knowledge of the intended audience. The definition of, say, AIDS for a general readership will be different from the definition for a group of doctors (the latter will be much more technical). It often helps to distinguish between common sense or popular definitions and more technical ones.
• Make sure definitions are full and complete; do not rush them unduly. And do not assume that just because the term is quite common that everyone knows just what it means (e.g., alcoholism ). If you are using the term in a very specific sense, then let the reader know what that is. The amount of detail you include in a definition should cover what is essential for the reader to know, in order to follow the argument. By the same token, do not overload the definition, providing too much detail or using far too technical a language for those who will be reading the essay.
• It’s unhelpful to simply quote the google or dictionary.com definition of a word. Dictionaries contain a few or several definitions for important terms, and the correct definition is informed by the context in which it’s being employed. It’s up to the writer to explain that context and how the word is usually understood within it.
• You do not always need to research a definition. Depending on the writing situation and audience, you may be able to develop your own understanding of certain terms.

Use P-E-A-S or M-E-A-L to support your claim

The heart of a persuasive essay is a claim supported by reasoning and evidence. Thus, much of the essay body is often devoted to the supporting reasons, which in turn are proved by evidence. One of the formulas commonly taught in K-12 and even college writing programs is known as PEAS, which overlaps strongly with the MEAL formula introduced by the chapter, “ Basic Integration “:

Point : State the reasoning as a single point: “One reason why a soda tax would be effective is that…” or “One way an individual can control their happiness is by…”

Evidence : After stating the supporting reason, prove that reason with related evidence. There can be more than one piece of evidence. “According to …” or “In the article, ‘…,’ the author shows that …”

Analysis : There a different levels of analysis. At the most basic level, a writer should clearly explain how the evidence proves the point, in their own words: “In other words…,” “What this data shows is that…” Sometimes the “A” part of PEAS becomes simple paraphrasing. Higher-level analysis will use more sophisticated techniques such as Toulmin’s warrants to explore deeper terrain. For more tips on how to discuss and analyze, refer to the previous chapter’s section, “ Analyze and discuss the evidence .”

Summary/So what? : Tie together all of the components (PEA) succinctly, before transitioning to the next idea. If necessary, remind the reader how the evidence and reasoning relates to the broader claim (the thesis argument).

PEAS and MEAL are very similar; in fact they are identical except for how they refer to the first and last part. In theory, it shouldn’t matter which acronym you choose. Both versions are effective because they translate the basic structure of a supporting reason (reasoning and evidence) into paragraph form.

Here’s an example of a PEAS paragraph in an academic persuasive essay that argues for a soda tax:

A soda tax would also provide more revenue for the federal government, thereby reducing its debt. point Despite Ernest Istook’s concerns about eroding American freedom, the United States has long supported the ability of government to leverage taxes in order to both curb unhealthy lifestyles and add revenue. According to Peter Ubel’s “Would the Founding Fathers Approve of a Sugar Tax?”, in 1791 the US government was heavily in debt and needed stable revenue. In response, the federal government taxed what most people viewed as a “sin” at that time: alcohol. This single tax increased government revenue by at least 20% on average, and in some years more than 40% . The effect was that only the people who really wanted alcohol purchased it, and those who could no longer afford it were getting rid of what they already viewed as a bad habit (Ubel). evidence Just as alcohol (and later, cigarettes) was viewed as a superfluous “sin” in the Early Republic, so today do many health experts and an increasing amount of Americans view sugar as extremely unhealthy, even addictive. If our society accepts taxes on other consumer sins as a way to improve government revenue, a tax on sugar is entirely consistent. analysis We could apply this to the soda tax and try to do something like this to help knock out two problems at once: help people lose their addiction towards soda and help reduce our government’s debt. summary/so what?

The paragraph above was written by a student who was taught the PEAS formula. However, we can see versions of this formula in professional writing. Here’s a more sophisticated example of PEAS, this time from a non-academic article. In Nicholas Carr’s extremely popular article, “ Is Google Making Us Stupid? “, he argues that Google is altering how we think. To prove that broader claim, Carr offers a variety of reasons and evidence. Here’s part of his reasoning:

Thanks to the ubiquity of text on the Internet, not to mention the popularity of text-messaging on cell phones, we may well be reading more today than we did in the 1970s or 1980s, when television was our medium of choice. But it’s a different kind of reading, and behind it lies a different kind of thinking—perhaps even a new sense of the self. point “We are not only what we read,” says Maryanne Wolf, a developmental psychologist at Tufts University and the author of Proust and the Squid: The Story and Science of the Reading Brain . “We are how we read.” Wolf worries that the style of reading promoted by the Net, a style that puts “efficiency” and “immediacy” above all else, may be weakening our capacity for the kind of deep reading that emerged when an earlier technology, the printing press, made long and complex works of prose commonplace. When we read online, she says, we tend to become “mere decoders of information.” evidence Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged. analysis

This excerpt only contains the first three elements, PEA, and the analysis part is very brief (it’s more like paraphrase), but it shows how professional writers often employ some version of the formula. It tends to appear in persuasive texts written by experienced writers because it reinforces writing techniques mentioned elsewhere in this textbook. A block of text structured according to PEA will practice coherence, because opening with a point (P) forecasts the main idea of that section. Embedding the evidence (E) within a topic sentence and follow-up commentary or analysis (A) is part of the “quote sandwich” strategy we cover in the section on “Writing With Sources.”

Use “they say / i say” strategies for Counterarguments and rebuttals

Another element that’s unique to persuasive essays is embedding a counterargument. Sometimes called naysayers or opposing positions, counterarguments are points of view that challenge our own.

Why embed a naysayer?

Recall above how a helpful strategy for beginning a persuasive essay (the introduction) is to briefly mention a debate—what some writing textbooks call “joining the conversation.” Gerald Graff and Cathy Birkenstein’s They Say / I Say explains why engaging other points of view is so crucial:

Not long ago we attended a talk at an academic conference where the speaker’s central claim seemed to be that a certain sociologist—call him Dr. X—had done very good work in a number of areas of the discipline. The speaker proceeded to illustrate his thesis by referring extensively and in great detail to various books and articles by Dr. X and by quoting long pas-sages from them. The speaker was obviously both learned and impassioned, but as we listened to his talk we found ourselves somewhat puzzled: the argument—that Dr. X’s work was very important—was clear enough, but why did the speaker need to make it in the first place? Did anyone dispute it? Were there commentators in the field who had argued against X’s work or challenged its value? Was the speaker’s interpretation of what X had done somehow novel or revolutionary? Since the speaker gave no hint of an answer to any of these questions, we could only wonder why he was going on and on about X. It was only after the speaker finished and took questions from the audience that we got a clue: in response to one questioner, he referred to several critics who had vigorously questioned Dr. X’s ideas and convinced many sociologists that Dr. X’s work was unsound.

When writing for an academic audience, one of the most important moves a writer can make is to demonstrate how their ideas compare to others. It serves as part of the context. Your essay might be offering a highly original solution to a certain problem you’ve researched the entire semester, but the reader will only understand that if existing arguments are presented in your draft. Or, on the other hand, you might be synthesizing or connecting a variety of opinions in order to arrive at a more comprehensive solution. That’s also fine, but the creativity of your synthesis and its unique contribution to existing research will only be known if those other voices are included.

Aristotelian argumentation embeds counterarguments in order to refute them. Rogerian arguments present oppositional stances in order to synthesize and integrate them. No matter what your strategy is, the essay should be conversational.

Notice how Ana Mari Cauce opens her essay on free speech in higher education, “ Messy but Essential “:

Over the past year or two, issues surrounding the exercise of free speech and expression have come to the forefront at colleges around the country. The common narrative about free speech issues that we so often read goes something like this: today’s college students — overprotected and coddled by parents, poorly educated in high school and exposed to primarily left-leaning faculty — have become soft “snowflakes” who are easily offended by mere words and the slightest of insults, unable or unwilling to tolerate opinions that veer away from some politically correct orthodoxy and unable to engage in hard-hitting debate. counterargument

This is false in so many ways, and even insulting when you consider the reality of students’ experiences today. claim

The introduction to her article is essentially a counteragument (which serves as her introductory context) followed by a response. Embedding naysayers like this can appear anywhere in an essay, not just the introduction. Notice, furthermore, how Cauce’s naysayer isn’t gleaned from any research she did. It’s just a general, trendy naysayer, something one might hear nowadays, in the ether. It shows she’s attuned to an ongoing conversation, but it doesn’t require her to cite anything specific. As the previous chapter on using rhetorical appeals in arguments explained, this kind of attunement with an emerging problem (or exigence) is known as the appeal to kairos . A compelling, engaging introduction will demonstrate that the argument “kairotically” addresses a pressing concern.

Below is a brief overview of what counterarguments are and how you might respond to them in your arguments. This section was developed by Robin Jeffrey, in “ Counterargument and Response “:

Common Types of counterarguments

• Could someone disagree with your claim? If so, why? Explain this opposing perspective in your own argument, and then respond to it.
• Could someone draw a different conclusion from any of the facts or examples you present? If so, what is that different conclusion? Explain this different conclusion and then respond to it.
• Could a reader question any of your assumptions or claims? If so, which ones would they question? Explain and then respond.
• Could a reader offer a different explanation of an issue? If so, what might their explanation be? Describe this different explanation, and then respond to it.
• Is there any evidence out there that could weaken your position? If so, what is it? Cite and discuss this evidence and then respond to it.

If the answer to any of these questions is yes, that does not necessarily mean that you have a weak argument. It means, ideally and as long as your argument is logical and valid, that you have a counterargument. Good arguments can and do have counterarguments; it is important to discuss them. But you must also discuss and then respond to those counterarguments.

Responding to counterarguments

You do not need to attempt to do all of these things as a way to respond; instead, choose the response strategy that makes the most sense to you, for the counterargument that you have.

• If you agree with some of the counterargument perspectives, you can concede some of their points. (“I do agree that ….”, “Some of the points made by ____ are valid…..”) You could then challenge the importance/usefulness of those points. “However, this information does not apply to our topic because…”
• If the counterargument perspective is one that contains different evidence than you have in your own argument, you can explain why a reader should not accept the evidence that the counterarguer presents.
• If the counterargument perspective is one that contains a different interpretation of evidence than you have in your own argument, you can explain why a reader should not accept the interpretation of the evidence that that your opponent (counterarguer) presents.
• If the counterargument is an acknowledgement of evidence that threatens to weaken your argument, you must explain why and how that evidence does not, in fact invalidate your claim.

It is important to use transitional phrases in your paper to alert readers when you’re about to present an counterargument. It’s usually best to put this phrase at the beginning of a paragraph such as:

• Researchers have challenged these claims with…
• Critics argue that this view…
• Some readers may point to…
• A perspective that challenges the idea that . . .

Transitional phrases will again be useful to highlight your shift from counterargument to response:

• Indeed, some of those points are valid. However, . . .
• While I agree that . . . , it is more important to consider . . .
• These are all compelling points. Still, other information suggests that . .
• While I understand . . . , I cannot accept the evidence because . . .

Further reading

To read more about the importance of counterarguments in academic writing, read Steven D. Krause’s “ On the Other Hand: The Role of Antithetical Writing in First Year Composition Courses .”

When concluding, address the “so what?” challenge

As Joseph W. Williams mentions in his chapter on concluding persuasive essays in Style ,

a good introduction motivates your readers to keep reading, introduces your key themes, and states your main point … [but] a good conclusion serves a different end: as the last thing your reader reads, it should bring together your point, its significance, and its implications for thinking further about the ideas your explored.

At the very least, a good persuasive conclusion will

• Summarize the main points
• Address the So what? or Now what? challenge.

When summarizing the main points of longer essays, Williams suggests it’s fine to use “metadiscourse,” such as, “I have argued that.” If the essay is short enough, however, such metadiscourses may not be necessary, since the reader will already have those ideas fresh in their mind.

After summarizing your essay’s main points, imagine a friendly reader thinking,

“OK, I’m persuaded and entertained by everything you’ve laid out in your essay. But remind me what’s so important about these ideas? What are the implications? What kind of impact do you expect your ideas to have? Do you expect something to change?”

It’s sometimes appropriate to offer brief action points, based on the implications of your essay. When addressing the “So what?” challenge, however, it’s important to first consider whether your essay is primarily targeted towards changing the way people think or act . Do you expect the audience to do something, based on what you’ve argued in your essay? Or, do you expect the audience to think differently? Traditional academic essays tend to propose changes in how the reader thinks more than acts, but your essay may do both.

Finally, Williams suggests that it’s sometimes appropriate to end a persuasive essay with an anecdote, illustrative fact, or key quote that emphasizes the significance of the argument. We can see a good example of this in Carr’s article, “ Is Google Making Us Stupid? ” Here are the introduction and conclusion, side-by-side: Definition: Term

[Introduction] “Dave, stop. Stop, will you? Stop, Dave. Will you stop, Dave?” So the supercomputer HAL pleads with the implacable astronaut Dave Bowman in a famous and weirdly poignant scene toward the end of Stanley Kubrick’s 2001: A Space Odyssey . Bowman, having nearly been sent to a deep-space death by the malfunctioning machine, is calmly, coldly disconnecting the memory circuits that control its artificial “ brain. “Dave, my mind is going,” HAL says, forlornly. “I can feel it. I can feel it.”

I can feel it, too. Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. …

[Conclusion] I’m haunted by that scene in 2001 . What makes it so poignant, and so weird, is the computer’s emotional response to the disassembly of its mind: its despair as one circuit after another goes dark, its childlike pleading with the astronaut—“I can feel it. I can feel it. I’m afraid”—and its final reversion to what can only be called a state of innocence. HAL’s outpouring of feeling contrasts with the emotionlessness that characterizes the human figures in the film, who go about their business with an almost robotic efficiency. Their thoughts and actions feel scripted, as if they’re following the steps of an algorithm. In the world of 2001 , people have become so machinelike that the most human character turns out to be a machine. That’s the essence of Kubrick’s dark prophecy: as we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.

Instead of merely rehashing all of the article’s main points, Carr returns to the same movie scene from 2001 that he opened with. The final lines interpret the scene according to the argument he just dedicated the entire essay to presenting.

The entire essay should use rhetorical appeals strategically

The chapter “ Persuasive Appeals ” introduces students to logos, pathos, ethos, and kairos. Becoming familiar with each of those persuasive appeals can add much to an essay. It also reinforces the idea that writing argumentative essays is not a straightforward process of jotting down proofs. It’s not a computer algorithm.

• Logos (appeals to evidence and reasoning) is the foundational appeal of an argument essay. Clearly identifying the claim, then supporting that claim with reasoning and evidence will appeal to the reader’s logos demands. As the previous chapter on argumentation mentions, however, what constitutes solid evidence will vary depending on the audience. Make sure your evidence is indeed convincing to your intended reader.
• Pathos (appeals to emotion) are a crucial component and should permeate should every section of the essay. Personal anecdotes are an effective way to illustrate important ideas, and they connect with the reader at an emotional level. Personal examples also cultivate voice .
• Ethos (appeals to character, image, and values) is essential to gaining the reader’s trust and assent. The tone of your essay (snarky, sincere, ironic, sarcastic, empathetic) is immensely important for its overall effect, and it helps build the reader’s image of you. A careful attention to high-quality research reinforces a sincere and empathetic tone. When supporting certain claims and sub-claims, it’s also important to identify implied beliefs (warrants) that your reader is most likely to agree with, and to undermine beliefs that might seem repugnant.
• Kairos (appeals to timeliness) impresses the reader with your attunement to the situation. This should be practiced especially in the introduction, but it can appear throughout the essay as you engage with research and other voices that have recently weighed in on the topic.

All of these appeals are already happening, whether or not they’re recognized. If they are missed, the audience will often use them against you, judging your essay as not being personable enough (pathos), or not in touch with commonly accepted values (ethos), or out of touch with what’s going on (kairos). These non-logical appeals aren’t irrational. They are crucial components to writing that matters.

Argument Outline Exercise

To get started on your argument essay, practice adopting from of the outlines from this Persuasive Essay Outline worksheet .

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How to Write a Persuasive Essay: Tips and Tricks

Allison Bressmer

Most composition classes you’ll take will teach the art of persuasive writing. That’s a good thing.

Knowing where you stand on issues and knowing how to argue for or against something is a skill that will serve you well both inside and outside of the classroom.

Persuasion is the art of using logic to prompt audiences to change their mind or take action , and is generally seen as accomplishing that goal by appealing to emotions and feelings.

A persuasive essay is one that attempts to get a reader to agree with your perspective.

Ready for some tips on how to produce a well-written, well-rounded, well-structured persuasive essay? Just say yes. I don’t want to have to write another essay to convince you!

How Do I Write a Persuasive Essay?

What are some good topics for a persuasive essay, how do i identify an audience for my persuasive essay, how do you create an effective persuasive essay, how should i edit my persuasive essay.

Your persuasive essay needs to have the three components required of any essay: the introduction , body , and conclusion .

That is essay structure. However, there is flexibility in that structure.

There is no rule (unless the assignment has specific rules) for how many paragraphs any of those sections need.

Although the components should be proportional; the body paragraphs will comprise most of your persuasive essay.

How Do I Start a Persuasive Essay?

As with any essay introduction, this paragraph is where you grab your audience’s attention, provide context for the topic of discussion, and present your thesis statement.

TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction.

TIP 2: Avoid “announcing” your thesis. Don’t include statements like this:

• “In my essay I will show why extinct animals should (not) be regenerated.”
• “The purpose of my essay is to argue that extinct animals should (not) be regenerated.”

Announcements take away from the originality, authority, and sophistication of your writing.

Instead, write a convincing thesis statement that answers the question "so what?" Why is the topic important, what do you think about it, and why do you think that? Be specific.

How Many Paragraphs Should a Persuasive Essay Have?

This body of your persuasive essay is the section in which you develop the arguments that support your thesis. Consider these questions as you plan this section of your essay:

• What arguments support your thesis?
• What is the best order for your arguments?
• What evidence do you have?
• Will you address the opposing argument to your own?
• How can you conclude convincingly?

TIP: Brainstorm and do your research before you decide which arguments you’ll focus on in your discussion. Make a list of possibilities and go with the ones that are strongest, that you can discuss with the most confidence, and that help you balance your rhetorical triangle .

What Should I Put in the Conclusion of a Persuasive Essay?

The conclusion is your “mic-drop” moment. Think about how you can leave your audience with a strong final comment.

And while a conclusion often re-emphasizes the main points of a discussion, it shouldn’t simply repeat them.

TIP 1: Be careful not to introduce a new argument in the conclusion—there’s no time to develop it now that you’ve reached the end of your discussion!

TIP 2 : As with your thesis, avoid announcing your conclusion. Don’t start your conclusion with “in conclusion” or “to conclude” or “to end my essay” type statements. Your audience should be able to see that you are bringing the discussion to a close without those overused, less sophisticated signals.

If your instructor has assigned you a topic, then you’ve already got your issue; you’ll just have to determine where you stand on the issue. Where you stand on your topic is your position on that topic.

Your position will ultimately become the thesis of your persuasive essay: the statement the rest of the essay argues for and supports, intending to convince your audience to consider your point of view.

If you have to choose your own topic, use these guidelines to help you make your selection:

• Choose an issue you truly care about
• Choose an issue that is actually debatable

Simple “tastes” (likes and dislikes) can’t really be argued. No matter how many ways someone tries to convince me that milk chocolate rules, I just won’t agree.

It’s dark chocolate or nothing as far as my tastes are concerned.

Similarly, you can’t convince a person to “like” one film more than another in an essay.

You could argue that one movie has superior qualities than another: cinematography, acting, directing, etc. but you can’t convince a person that the film really appeals to them.

Once you’ve selected your issue, determine your position just as you would for an assigned topic. That position will ultimately become your thesis.

Until you’ve finalized your work, consider your thesis a “working thesis.”

This means that your statement represents your position, but you might change its phrasing or structure for that final version.

When you’re writing an essay for a class, it can seem strange to identify an audience—isn’t the audience the instructor?

Your instructor will read and evaluate your essay, and may be part of your greater audience, but you shouldn’t just write for your teacher.

Think about who your intended audience is.

For an argument essay, think of your audience as the people who disagree with you—the people who need convincing.

That population could be quite broad, for example, if you’re arguing a political issue, or narrow, if you’re trying to convince your parents to extend your curfew.

Once you’ve got a sense of your audience, it’s time to consult with Aristotle. Aristotle’s teaching on persuasion has shaped communication since about 330 BC. Apparently, it works.

Aristotle taught that in order to convince an audience of something, the communicator needs to balance the three elements of the rhetorical triangle to achieve the best results.

Those three elements are ethos , logos , and pathos .

Ethos relates to credibility and trustworthiness. How can you, as the writer, demonstrate your credibility as a source of information to your audience?

How will you show them you are worthy of their trust?

• You show you’ve done your research: you understand the issue, both sides
• You show respect for the opposing side: if you disrespect your audience, they won’t respect you or your ideas

Logos relates to logic. How will you convince your audience that your arguments and ideas are reasonable?

You provide facts or other supporting evidence to support your claims.

That evidence may take the form of studies or expert input or reasonable examples or a combination of all of those things, depending on the specific requirements of your assignment.

Remember: if you use someone else’s ideas or words in your essay, you need to give them credit.

ProWritingAid's Plagiarism Checker checks your work against over a billion web-pages, published works, and academic papers so you can be sure of its originality.

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Pathos relates to emotion. Audiences are people and people are emotional beings. We respond to emotional prompts. How will you engage your audience with your arguments on an emotional level?

• You make strategic word choices : words have denotations (dictionary meanings) and also connotations, or emotional values. Use words whose connotations will help prompt the feelings you want your audience to experience.
• You use emotionally engaging examples to support your claims or make a point, prompting your audience to be moved by your discussion.

Be mindful as you lean into elements of the triangle. Too much pathos and your audience might end up feeling manipulated, roll their eyes and move on.

An “all logos” approach will leave your essay dry and without a sense of voice; it will probably bore your audience rather than make them care.

Once you’ve got your essay planned, start writing! Don’t worry about perfection, just get your ideas out of your head and off your list and into a rough essay format.

After you’ve written your draft, evaluate your work. What works and what doesn’t? For help with evaluating and revising your work, check out this ProWritingAid post on manuscript revision .

After you’ve evaluated your draft, revise it. Repeat that process as many times as you need to make your work the best it can be.

When you’re satisfied with the content and structure of the essay, take it through the editing process .

Grammatical or sentence-level errors can distract your audience or even detract from the ethos—the authority—of your work.

You don’t have to edit alone! ProWritingAid’s Realtime Report will find errors and make suggestions for improvements.

You can even use it on emails to your professors:

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How Can I Improve My Persuasion Skills?

You can develop your powers of persuasion every day just by observing what’s around you.

• How is that advertisement working to convince you to buy a product?
• How is a political candidate arguing for you to vote for them?
• How do you “argue” with friends about what to do over the weekend, or convince your boss to give you a raise?
• How are your parents working to convince you to follow a certain academic or career path?

As you observe these arguments in action, evaluate them. Why are they effective or why do they fail?

How could an argument be strengthened with more (or less) emphasis on ethos, logos, and pathos?

Every argument is an opportunity to learn! Observe them, evaluate them, and use them to perfect your own powers of persuasion.

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Allison Bressmer is a professor of freshman composition and critical reading at a community college and a freelance writer. If she isn’t writing or teaching, you’ll likely find her reading a book or listening to a podcast while happily sipping a semi-sweet iced tea or happy-houring with friends. She lives in New York with her family. Connect at linkedin.com/in/allisonbressmer.

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65 Tips for Writing Academic Persuasive Essays

The previous chapters in this section offer an overview of what it means to formulate an argument in an academic situation. The purpose of this chapter is to offer more concrete, actionable tips for drafting an academic persuasive essay. Keep in mind that preparing to draft a persuasive essay relies on the strategies for any other thesis-driven essay, covered by the section in this textbook, The Writing Process. The following chapters can be read in concert with this one:

• Critical Reading and other research strategies helps writers identify the exigence (issue) that demands a response, as well as what kinds of research to use.
• Generate Ideas covers prewriting models (such as brainstorming techniques) that allow students to make interesting connections and develop comprehensive thesis statements. These connections and main points will allow a writer to outline their core argument.
• Organizing is important for understanding why an argument essay needs a detailed plan, before the drafting stage. For an argument essay, start with a basic outline that identifies the claim, reasoning, and evidence, but be prepared to develop more detailed outlines that include counterarguments and rebuttals, warrants, additional backing, etc., as needed.
• Drafting introduces students to basic compositional strategies that they must be familiar with before beginning an argument essay. This current chapter offers more details about what kinds of paragraphs to practice in an argument essay, but it assumes the writer is familiar with basic strategies such as coherence and cohesion.

Classical structure of an argument essay

Academic persuasive essays tend to follow what’s known as the “classical” structure, based on techniques that derive from ancient Roman and Medieval rhetoricians. John D. Ramage, et. al outline this structure in Writing Arguments :

This very detailed table can be simplified. Most academic persuasive essays include the following basic elements:

• Introduction that explains why the situation is important and presents your argument (aka the claim or thesis).
• Reasons the thesis is correct or at least reasonable.
• Evidence that supports each reason, often occurring right after the reason the evidence supports.
• Acknowledgement of objections.
• Response to objections.

Keep in mind that the structure above is just a conventional starting point. The previous chapters of this section suggest how different kinds of arguments (Classical/Aristotelian, Toulmin, Rogerian) involve slightly different approaches, and your course, instructor, and specific assignment prompt may include its own specific instructions on how to complete the assignment. There are many different variations. At the same time, however, most academic argumentative/persuasive essays expect you to practice the techniques mentioned below. These tips overlap with the elements of argumentation, covered in that chapter, but they offer more explicit examples for how they might look in paragraph form, beginning with the introduction to your essay.

Persuasive introductions should move from context to thesis

Since one of the main goals of a persuasive essay introduction is to forecast the broader argument, it’s important to keep in mind that the legibility of the argument depends on the ability of the writer to provide sufficient information to the reader. If a basic high school essay moves from general topic to specific argument (the funnel technique), a more sophisticated academic persuasive essay is more likely to move from context  to thesis.

The great stylist of clear writing, Joseph W. Williams, suggests that one of the key rhetorical moves a writer can make in a persuasive introduction is to not only provide enough background information (the context), but to frame that information in terms of a problem or issue, what the section on Reading and Writing Rhetorically terms the exigence . The ability to present a clearly defined problem and then the thesis as a solution creates a motivating introduction. The reader is more likely to be gripped by it, because we naturally want to see problems solved.

Consider these two persuasive introductions, both of which end with an argumentative thesis statement:

Example B feels richer, more dramatic, and much more targeted not only because it’s longer, but because it’s structured in a “motivating” way. Here’s an outline of that structure:

• Hook: It opens with a brief hook that illustrates an emerging issue. This concrete, personal anecdote grips the reader’s attention.
• Problem: The anecdote is connected with the emerging issue, phrased as a problem that needs to be addressed.
• Debate: The writer briefly alludes to a debate over how to respond to the problem.
• Claim: The introduction ends by hinting at how the writer intends to address the problem, and it’s phrased conversationally, as part of an ongoing dialogue.

Not every persuasive introduction needs all of these elements. Not all introductions will have an obvious problem. Sometimes a “problem,” or the exigence, will be as subtle as an ambiguity in a text that needs to be cleared up (as in literary analysis essays). Other times it will indeed be an obvious problem, such as in a problem-solution argument essay.

In most cases, however, a clear introduction will proceed from context to thesis . The most attention-grabbing and motivating introductions will also include things like hooks and problem-oriented issues.

Here’s a very simple and streamlined template that can serve as rudimentary scaffolding for a persuasive introduction, inspired by the excellent book, They Say / I Say:  The Moves That Matter in Academic Writing :

Each aspect of the template will need to be developed, but it can serve as training wheels for how to craft a nicely structured context-to-thesis introduction, including things like an issue, debate, and claim. You can try filling in the blanks below, and then export your attempt as a document.

Define key terms, as needed

Much of an academic persuasive essay is dedicated to supporting the claim. A traditional thesis-driven essay has an introduction, body, and conclusion, and the support constitutes much of the body. In a persuasive essay, most of the support is dedicated to reasoning and evidence (more on that below). However, depending on what your claim does, a careful writer may dedicate the beginning (or other parts of the essay body) to defining key terms.

Suppose I wish to construct an argument that enters the debate over euthanasia. When researching the issue, I notice that much of the debate circles around the notion of rights, specifically what a “legal right” actually means. Clearly defining that term will help reduce some of the confusion and clarify my own argument. In Vancouver Island University’s resource “ Defining key terms ,” Ian Johnston  offers this example for how to define “legal right” for an academic reader:

Before discussing the notion of a right to die, we need to clarify precisely what the term legal right means. In common language, the term “right” tends often to mean something good, something people ought to have (e.g., a right to a good home, a right to a meaningful job, and so on). In law, however, the term has a much more specific meaning. It refers to something to which people are legally entitled. Thus, a “legal” right also confers a legal obligation on someone or some institution to make sure the right is conferred. For instance, in Canada, children of a certain age have a right to a free public education. This right confers on society the obligation to provide that education, and society cannot refuse without breaking the law. Hence, when we use the term right to die in a legal sense, we are describing something to which a citizen is legally entitled, and we are insisting that someone in society has an obligation to provide the services which will confer that right on anyone who wants it.

As the example above shows, academics often dedicate space to providing nuanced and technical definitions that correct common misconceptions. Johnston’s definition relies on research, but it’s not always necessary to use research to define your terms. Here are some tips for crafting definitions in persuasive essays, from “Defining key terms”:

• Fit the descriptive detail in the definition to the knowledge of the intended audience. The definition of, say, AIDS for a general readership will be different from the definition for a group of doctors (the latter will be much more technical). It often helps to distinguish between common sense or popular definitions and more technical ones.
• Make sure definitions are full and complete; do not rush them unduly. And do not assume that just because the term is quite common that everyone knows just what it means (e.g.,  alcoholism ). If you are using the term in a very specific sense, then let the reader know what that is. The amount of detail you include in a definition should cover what is essential for the reader to know, in order to follow the argument. By the same token, do not overload the definition, providing too much detail or using far too technical a language for those who will be reading the essay.
• It’s unhelpful to simply quote the google or dictionary.com definition of a word. Dictionaries contain a few or several definitions for important terms, and the correct definition is informed by the context in which it’s being employed. It’s up to the writer to explain that context and how the word is usually understood within it.
• You do not always need to research a definition. Depending on the writing situation and audience, you may be able to develop your own understanding of certain terms.

Use P-E-A-S or M-E-A-L to support your claim

The heart of a persuasive essay is a claim supported by reasoning and evidence. Thus, much of the essay body is often devoted to the supporting reasons, which in turn are proved by evidence. One of the formulas commonly taught in K-12 and even college writing programs is known as PEAS, which overlaps strongly with the MEAL formula introduced by the chapter, “ Basic Integration “:

Point : State the reasoning as a single point: “One reason why a soda tax would be effective is that…” or “One way an individual can control their happiness is by…”

Evidence : After stating the supporting reason, prove that reason with related evidence. There can be more than one piece of evidence. “According to …” or “In the article, ‘…,’ the author shows that …”

Analysis : There a different levels of analysis.  At the most basic level, a writer should clearly explain how the evidence proves the point, in their own words: “In other words…,” “What this data shows is that…” Sometimes the “A” part of PEAS becomes simple paraphrasing. Higher-level analysis will use more sophisticated techniques such as Toulmin’s warrants to explore deeper terrain. For more tips on how to discuss and analyze, refer to the previous chapter’s section, “ Analyze and discuss the evidence .”

Summary/So what? : Tie together all of the components (PEA) succinctly, before transitioning to the next idea. If necessary, remind the reader how the evidence and reasoning relates to the broader claim (the thesis argument).

PEAS and MEAL are very similar; in fact they are identical except for how they refer to the first and last part. In theory, it shouldn’t matter which acronym you choose. Both versions are effective because they translate the basic structure of a supporting reason (reasoning and evidence) into paragraph form.

Here’s an example of a PEAS paragraph in an academic persuasive essay that argues for a soda tax:

A soda tax would also provide more revenue for the federal government, thereby reducing its debt. point Despite Ernest Istook’s concerns about eroding American freedom, the United States has long supported the ability of government to leverage taxes in order to both curb unhealthy lifestyles and add revenue. According to Peter Ubel’s “Would the Founding Fathers Approve of a Sugar Tax?”, in 1791 the US government was heavily in debt and needed stable revenue. In response, the federal government taxed what most people viewed as a “sin” at that time: alcohol. This single tax increased government revenue by at least 20% on average, and in some years more than 40% . The effect was that only the people who really wanted alcohol purchased it, and those who could no longer afford it were getting rid of what they already viewed as a bad habit (Ubel). evidence Just as alcohol (and later, cigarettes) was viewed as a superfluous “sin” in the Early Republic, so today do many health experts and an increasing amount of Americans view sugar as extremely unhealthy, even addictive. If our society accepts taxes on other consumer sins as a way to improve government revenue, a tax on sugar is entirely consistent. analysis We could apply this to the soda tax and try to do something like this to help knock out two problems at once: help people lose their addiction towards soda and help reduce our government’s debt. summary/so what?

The paragraph above was written by a student who was taught the PEAS formula. However, we can see versions of this formula in professional writing. Here’s a more sophisticated example of PEAS, this time from a non-academic article. In Nicholas Carr’s extremely popular article, “ Is Google Making Us Stupid? “, he argues that Google is altering how we think. To prove that broader claim, Carr offers a variety of reasons and evidence. Here’s part of his reasoning:

Thanks to the ubiquity of text on the Internet, not to mention the popularity of text-messaging on cell phones, we may well be reading more today than we did in the 1970s or 1980s, when television was our medium of choice. But it’s a different kind of reading, and behind it lies a different kind of thinking—perhaps even a new sense of the self. point “We are not only  what  we read,” says Maryanne Wolf, a developmental psychologist at Tufts University and the author of  Proust and the Squid: The Story and Science of the Reading Brain . “We are  how we read.” Wolf worries that the style of reading promoted by the Net, a style that puts “efficiency” and “immediacy” above all else, may be weakening our capacity for the kind of deep reading that emerged when an earlier technology, the printing press, made long and complex works of prose commonplace. When we read online, she says, we tend to become “mere decoders of information.” evidence Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged. analysis

This excerpt only contains the first three elements, PEA, and the analysis part is very brief (it’s more like paraphrase), but it shows how professional writers often employ some version of the formula. It tends to appear in persuasive texts written by experienced writers because it reinforces writing techniques mentioned elsewhere in this textbook. A block of text structured according to PEA will practice coherence, because opening with a point (P) forecasts the main idea of that section. Embedding the evidence (E) within a topic sentence and follow-up commentary or analysis (A) is part of the “quote sandwich” strategy we cover in the section on “Writing With Sources.”

Use “they say / i say” strategies for Counterarguments and rebuttals

Another element that’s unique to persuasive essays is embedding a counterargument. Sometimes called naysayers or opposing positions, counterarguments are points of view that challenge our own.

Why embed a naysayer?

Recall above how a helpful strategy for beginning a persuasive essay (the introduction) is to briefly mention a debate—what some writing textbooks call “joining the conversation.” Gerald Graff and Cathy Birkenstein’s They Say / I Say explains why engaging other points of view is so crucial:

Not long ago we attended a talk at an academic conference where the speaker’s central claim seemed to be that a certain sociologist—call him Dr. X—had done very good work in a number of areas of the discipline. The speaker proceeded to illustrate his thesis by referring extensively and in great detail to various books and articles by Dr. X and by quoting long pas-sages from them. The speaker was obviously both learned and impassioned, but as we listened to his talk we found ourselves somewhat puzzled: the argument—that Dr. X’s work was very important—was clear enough, but why did the speaker need to make it in the first place? Did anyone dispute it? Were there commentators in the field who had argued against X’s work or challenged its value? Was the speaker’s interpretation of what X had done somehow novel or revolutionary? Since the speaker gave no hint of an answer to any of these questions, we could only wonder why he was going on and on about X. It was only after the speaker finished and took questions from the audience that we got a clue: in response to one questioner, he referred to several critics who had vigorously questioned Dr. X’s ideas and convinced many sociologists that Dr. X’s work was unsound.

When writing for an academic audience, one of the most important moves a writer can make is to demonstrate how their ideas compare to others. It serves as part of the context. Your essay might be offering a highly original solution to a certain problem you’ve researched the entire semester, but the reader will only understand that if existing arguments are presented in your draft. Or, on the other hand, you might be synthesizing or connecting a variety of opinions in order to arrive at a more comprehensive solution. That’s also fine, but the creativity of your synthesis and its unique contribution to existing research will only be known if those other voices are included.

Aristotelian argumentation embeds counterarguments in order to refute them. Rogerian arguments present oppositional stances in order to synthesize and integrate them. No matter what your strategy is, the essay should be conversational.

Notice how Ana Mari Cauce opens her essay on free speech in higher education, “ Messy but Essential “:

Over the past year or two, issues surrounding the exercise of free speech and expression have come to the forefront at colleges around the country. The common narrative about free speech issues that we so often read goes something like this: today’s college students — overprotected and coddled by parents, poorly educated in high school and exposed to primarily left-leaning faculty — have become soft “snowflakes” who are easily offended by mere words and the slightest of insults, unable or unwilling to tolerate opinions that veer away from some politically correct orthodoxy and unable to engage in hard-hitting debate. counterargument

This is false in so many ways, and even insulting when you consider the reality of students’ experiences today. claim

The introduction to her article is essentially a counteragument (which serves as her introductory context) followed by a response. Embedding naysayers like this can appear anywhere in an essay, not just the introduction. Notice, furthermore, how Cauce’s naysayer isn’t gleaned from any research she did. It’s just a general, trendy naysayer, something one might hear nowadays, in the ether. It shows she’s attuned to an ongoing conversation, but it doesn’t require her to cite anything specific. As the previous chapter on using rhetorical appeals in arguments explained, this kind of attunement with an emerging problem (or exigence) is known as the appeal to kairos . A compelling, engaging introduction will demonstrate that the argument “kairotically” addresses a pressing concern.

Below is a brief overview of what counterarguments are and how you might respond to them in your arguments. This section was developed by Robin Jeffrey, in “ Counterargument and Response “:

Common Types of counterarguments

• Could someone disagree with your claim?  If so, why? Explain this opposing perspective in your own argument, and then respond to it.
• Could someone draw a different conclusion from any of the facts or examples you present?  If so, what is that different conclusion? Explain this different conclusion and then respond to it.
• Could a reader question any of your assumptions or claims?  If so, which ones would they question? Explain and then respond.
• Could a reader offer a different explanation of an issue?  If so, what might their explanation be? Describe this different explanation, and then respond to it.
• Is there any evidence out there that could weaken your position?  If so, what is it? Cite and discuss this evidence and then respond to it.

If the answer to any of these questions is yes, that does not necessarily mean that you have a weak argument. It means, ideally and as long as your argument is logical and valid, that you have a counterargument. Good arguments can and do have counterarguments; it is important to discuss them. But you must also discuss and then respond to those counterarguments.

Responding to counterarguments

You do not need to attempt to do all of these things as a way to respond; instead, choose the response strategy that makes the most sense to you, for the counterargument that you have.

• If you agree with some of the counterargument perspectives, you can concede some of their points. (“I do agree that ….”, “Some of the points made by ____ are valid…..”) You could then challenge the importance/usefulness of those points. “However, this information does not apply to our topic because…”
• If the counterargument perspective is one that contains different evidence than you have in your own argument, you can explain why a reader should not accept the evidence that the counterarguer presents.
• If the counterargument perspective is one that contains a different  interpretation of evidence than you have in your own argument, you can explain why a reader should not accept the interpretation of the evidence that that your opponent (counterarguer) presents.
• If the counterargument is an acknowledgement of evidence that threatens to weaken your argument, you must explain why and how that evidence does not, in fact invalidate your claim.

It is important to use  transitional phrases  in your paper to alert readers when you’re about to present an counterargument. It’s usually best to put this phrase at the beginning of a paragraph such as:

• Researchers have challenged these claims with…
• Critics argue that this view…
• Some readers may point to…
• A perspective that challenges the idea that . . .

Transitional phrases will again be useful to highlight your shift from counterargument to response:

• Indeed, some of those points are valid. However, . . .
• While I agree that . . . , it is more important to consider . . .
• These are all compelling points. Still, other information suggests that . .
• While I understand  . . . , I cannot accept the evidence because . . .

Further reading

To read more about the importance of counterarguments in academic writing, read Steven D. Krause’s “ On the Other Hand: The Role of Antithetical Writing in First Year Composition Courses .”

When concluding, address the “so what?” challenge

As Joseph W. Williams mentions in his chapter on concluding persuasive essays in Style ,

a good introduction motivates your readers to keep reading, introduces your key themes, and states your main point … [but] a good conclusion serves a different end: as the last thing your reader reads, it should bring together your point, its significance, and its implications for thinking further about the ideas your explored.

At the very least, a good persuasive conclusion will

• Summarize the main points
• Address the So what? or Now what? challenge.

When summarizing the main points of longer essays, Williams suggests it’s fine to use “metadiscourse,” such as, “I have argued that.” If the essay is short enough, however, such metadiscourses may not be necessary, since the reader will already have those ideas fresh in their mind.

After summarizing your essay’s main points, imagine a friendly reader thinking,

“OK, I’m persuaded and entertained by everything you’ve laid out in your essay. But remind me what’s so important about these ideas? What are the implications? What kind of impact do you expect your ideas to have? Do you expect something to change?”

It’s sometimes appropriate to offer brief action points, based on the implications of your essay. When addressing the “So what?” challenge, however, it’s important to first consider whether your essay is primarily targeted towards changing the way people  think  or  act . Do you expect the audience to do something, based on what you’ve argued in your essay? Or, do you expect the audience to think differently? Traditional academic essays tend to propose changes in how the reader thinks more than acts, but your essay may do both.

Finally, Williams suggests that it’s sometimes appropriate to end a persuasive essay with an anecdote, illustrative fact, or key quote that emphasizes the significance of the argument. We can see a good example of this in Carr’s article, “ Is Google Making Us Stupid? ” Here are the introduction and conclusion, side-by-side:

[Introduction]  “Dave, stop. Stop, will you? Stop, Dave. Will you stop, Dave?” So the supercomputer HAL pleads with the implacable astronaut Dave Bowman in a famous and weirdly poignant scene toward the end of Stanley Kubrick’s 2001: A Space Odyssey . Bowman, having nearly been sent to a deep-space death by the malfunctioning machine, is calmly, coldly disconnecting the memory circuits that control its artificial “ brain. “Dave, my mind is going,” HAL says, forlornly. “I can feel it. I can feel it.”

I can feel it, too. Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. …

[Conclusion] I’m haunted by that scene in 2001 . What makes it so poignant, and so weird, is the computer’s emotional response to the disassembly of its mind: its despair as one circuit after another goes dark, its childlike pleading with the astronaut—“I can feel it. I can feel it. I’m afraid”—and its final reversion to what can only be called a state of innocence. HAL’s outpouring of feeling contrasts with the emotionlessness that characterizes the human figures in the film, who go about their business with an almost robotic efficiency. Their thoughts and actions feel scripted, as if they’re following the steps of an algorithm. In the world of 2001 , people have become so machinelike that the most human character turns out to be a machine. That’s the essence of Kubrick’s dark prophecy: as we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.

Instead of merely rehashing all of the article’s main points, Carr returns to the same movie scene from 2001  that he opened with. The final lines interpret the scene according to the argument he just dedicated the entire essay to presenting.

The entire essay should use rhetorical appeals strategically

The chapter “ Persuasive Appeals ” introduces students to logos, pathos, ethos, and kairos. Becoming familiar with each of those persuasive appeals can add much to an essay. It also reinforces the idea that writing argumentative essays is not a straightforward process of jotting down proofs. It’s not a computer algorithm.

• Logos (appeals to evidence and reasoning) is the foundational appeal of an argument essay. Clearly identifying the claim, then supporting that claim with reasoning and evidence will appeal to the reader’s logos demands. As the previous chapter on argumentation mentions, however, what constitutes solid evidence will vary depending on the audience. Make sure your evidence is indeed convincing to your intended reader.
• Pathos (appeals to emotion) are a crucial component and should permeate should every section of the essay. Personal anecdotes are an effective way to illustrate important ideas, and they connect with the reader at an emotional level. Personal examples also cultivate  voice .
• Ethos (appeals to character, image, and values) is essential to gaining the reader’s trust and assent. The tone of your essay (snarky, sincere, ironic, sarcastic, empathetic) is immensely important for its overall effect, and it helps build the reader’s image of you. A careful attention to high-quality research reinforces a sincere and empathetic tone. When supporting certain claims and sub-claims, it’s also important to identify implied beliefs (warrants) that your reader is most likely to agree with, and to undermine beliefs that might seem repugnant.
• Kairos (appeals to timeliness) impresses the reader with your attunement to the situation. This should be practiced especially in the introduction, but it can appear throughout the essay as you engage with research and other voices that have recently weighed in on the topic.

All of these appeals are already happening, whether or not they’re recognized. If they are missed, the audience will often use them against you, judging your essay as not being personable enough (pathos), or not in touch with commonly accepted values (ethos), or out of touch with what’s going on (kairos). These non-logical appeals aren’t irrational. They are crucial components to writing that matters.

Argument Outline Exercise

To get started on your argument essay, practice adopting from of the outlines from this Persuasive Essay Outline worksheet .

Write What Matters Copyright © 2020 by Joel Gladd is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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5 Tips for Revising Persuasive Writing

April 6, 2019 by feelgoodteaching Filed Under: Writing

You’ve gotten your students almost to the finish line of a persuasive or argumentative writing essay, when you realize some of them got it and some of them … not so much.  Revising — well, that was the trickiest thing for me to figure out when I started teaching writing. (If you’re just getting started with your persuasive writing unit, check out this free lesson on addressing the audience or these persuasive writing resources .)

The problem with getting students to revise effectively usually springs from one of two issues with your directions:

• Do you give students time to “revise & edit” their essays to “make them better” and basically leave them to their own devices? Some will know how to use that time effectively, but many will flounder, unsure of what they can do to make their writing better.
• Do you give your students an overwhelming checklist of every possible nook & cranny to improve a piece of writing? Most people simply don’t have the stamina for that, and they’ll shut down quickly. They’ll just check everything off the list whether they’ve done it or not.

So what’s to be done? Here are my top 5 tips for helping students effectively revise their persuasive writing essays (note: much of this can be applied to other types of writing as well).

Tip 1:  Create a Hierarchy of Writing Skills

You need to prioritize what is most important in your students’ writing. For me, organization is #1. If their thoughts aren’t organized, their reader won’t know what’s going on and won’t be convinced of anything.  I think of writing a lot like building a house: you’ve got to have a solid foundation, good bones (frame), and then you can work on dry wall, carpet, furnishings, etc.

Here’s my hierarchy:

• Transition to thesis
• Thesis statement that includes stated position and body paragraph subtopics
• Matches the thesis statement order
• Body paragraphs are of similar length
• Connects to opening paragraph hook
• Restates thesis
• Call to action
• relevant to the topic
• compelling to the audience
• from a valid source
• there is enough provided to convince the audience or your position without going overboard
• Opposing views addressed
• Sentence structure is varied (long & short, complex, compound, etc.)
• Care is taken to swap about bland words with better options (e.g. nice enticing)
• Figurative and/or sensory language is used where appropriate
• Capitalization/Usage/Punctuation/Spelling (CUPS)
• Special touches — like humor — that give the writing personality and make it enjoyable to read

You may be inclined to swap elements of this hierarchy, and I’m sure there are solid arguments for that. You don’t have to agree with me, but you do need to decide on a hierarchy of skills so you can help your students focus in the right areas!

Tip 2: Choose 1 or 2 or 3 Things

If you give a simple focus, it’s more manageable and students won’t run out of steam trying to make their entire essay “better”. If you feel strongly that more is needed, break it up over several days so that students are revising their drafts each day with just 1-3 focus areas. These may be whole-class (see tip 3) or individualized (see tip 4). Always have students mark where they have made a change based on the required revision to keep them accountable and to make it easy for you to check it has been completed.

Tip 3: Choose a Whole-Class Focus

For time and practicality, it makes sense to issue some whole-class focus areas for revising. Sometimes I’ll choose just one thing for students to apply to the entire essay; other times we focus on a different skill in each paragraph.

Here are some whole-class revising steps to try (remember, choose just 1-3 on any given day):

• Underline the hook.
• Draw an arrow by your transition to thesis statement.
• Put a star by where you stated your position.
• Put a “1” “2” “3” above the body paragraph subtopics in your thesis statement.
• If you’re missing any of the elements, add it now.
• Underline the connection to the hook.
• Put a star by where you re-stated your position.
• Check that the re-stated thesis using different words or structure in the closing without changing the meaning of what you wrote in the opening.
• Highlight your call to action.
• Circle the first word in every sentence. If any two consecutive sentences start with the same word, you must change one. (No two consecutive sentences in a paragraph may start with the same word.)
• I always stress to students that it is possible to have more than one “and” and still be grammatically correct, but at this time, it’s the rule. If a student does manage to use it correctly, of course that is fine.
• Count the words in every sentence of the first body paragraph. Are they all about the same amount? Change something so there is variety! Try breaking up a long sentence into two short ones or combining two short ones to make a longer one. Read it aloud to see if sounds better with the changes.
• Highlight examples or current skills. Learning about complex or compound sentences this week? Have students highlight at least two examples of complex sentences in their essays. This forces them to apply the skill and should result in better sentence flow. Make them highlight it for you in the final essay, so you don’t have to hunt for it!
• Circle or underline every verb (or adjective) in every body paragraph. Replace at least one verb (or adjective) per paragraph with another that is more precise, stronger, or more interesting than your original choice.

Tip 4: Use Rubrics

Providing individualized feedback is important too, of course. That’s where your hierarchy comes into play. If a student’s organization isn’t solid, that’s the only area I have them worry about until it is.

Your rubric should be organized based on your hierarchy. Take some time to discuss the rubrics with your students so they understand the rubrics were created in order of importance. This allows you to quickly help students understand what will give them their biggest bang for their buck with revising.

I am a huge fan of Rubistar  for creating tailored rubrics.  They give you a great base to start with and you can tweak the options to your liking, based on a holistic approach, or individualized for specific students. For example, I have a holistic persuasive writing rubric I created in Rubistar ordered with my hierarchy in mind and using my terminology. I use it to grade essays, and I also give it to students ahead of time for revising activities.

For me, organization and content are king! Those areas are more important to students improving writing (and grades) than any other area (the caveat being if CUPS is bad enough, you might not be able to understand anything you’re reading).  In that case, you may need to create a flipped hierarchy for some students.

In addition, I create some rubrics for specific revising days. Two examples are Revising: Opening & Closing Paragraphs and Revising: Content. This makes it easy to narrow focus in whole-class and small-group revising lessons.

Want copies of three of my editable and print-ready persuasive writing rubrics (modified from Rubistar)?

Tip 5: peer review & read-alouds.

Students can hugely benefit from revising with peers as both critical readers of others’ work and in receiving feedback from multiple people before submitting for a grade. Here’s what I do as often as I can with essays just prior to final drafts:

• Make three copies of the grading rubric for each student
• Have students turn in their latest draft to you (if you worry about privacy, have students number rather than put names on their drafts).
• Pass the essays out randomly.
• Each student completes a rubric for the essay they’re reading.
• Each student passes the essays to the right to repeat the process with a new essay.
• Repeat one more time.

Even if a student doesn’t have an essay, s/he still participates as a reader. The experience is helpful for reluctant and struggling writers. This might mean not every student is reading a paper in each round. For “free” rounds, students may read a free-choice book or work on another assignment. Take care that no student misses more than one round.

It might be too much to grade a full rubric for your students. Remember, it’s easy to create rubrics with a narrow focus on Rubistar!

One other quick way for peers to assist each other is to read their partner’s essay aloud to him/her. This makes it easier for the author to hear where s/he left out a word or where the flow of content breaks down. It’s helpful for the author to read aloud his/her own work as well, but not as effective because authors often say what they meant , rather than what is actually written on the paper. Switching with a partner takes away that little gift your brain gives you by auto-correcting your mistakes!

All right, that’s it for today! Let me know if you have any questions or if you’ve got some great revising tips to share in the comments!

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Some experts argue that focusing on individual actions to combat climate change takes the focus away from the collective action required to keep carbon levels from rising. Change will not be effected, say some others, unless individual actions raise the necessary awareness.

While a reader can see the connection between the sentences above, it’s not immediately clear that the second sentence is providing a counterargument to the first. In the example below, key “old information” is repeated in the second sentence to help readers quickly see the connection. This makes the sequence of ideas easier to follow.  

Sentence pair #2: Effective Transition

Some experts argue that focusing on individual actions to combat climate change takes the focus away from the collective action required to keep carbon levels from rising. Other experts argue that individual actions are key to raising the awareness necessary to effect change.

You can use this same technique to create clear transitions between paragraphs. Here’s an example:

Some experts argue that focusing on individual actions to combat climate change takes the focus away from the collective action required to keep carbon levels from rising. Other experts argue that individual actions are key to raising the awareness necessary to effect change. According to Annie Lowery, individual actions are important to making social change because when individuals take action, they can change values, which can lead to more people becoming invested in fighting climate change. She writes, “Researchers believe that these kinds of household-led trends can help avert climate catastrophe, even if government and corporate actions are far more important” (Lowery).

So, what’s an individual household supposed to do?

The repetition of the word “household” in the new paragraph helps readers see the connection between what has come before (a discussion of whether household actions matter) and what is about to come (a proposal for what types of actions households can take to combat climate change).

Sometimes, transitional words can help readers see how ideas are connected. But it’s not enough to just include a “therefore,” “moreover,” “also,” or “in addition.” You should choose these words carefully to show your readers what kind of connection you are making between your ideas.

To decide which transitional word to use, start by identifying the relationship between your ideas. For example, you might be

• making a comparison or showing a contrast Transitional words that compare and contrast include also, in the same way, similarly, in contrast, yet, on the one hand, on the other hand. But before you signal comparison, ask these questions: Do your readers need another example of the same thing? Is there a new nuance in this next point that distinguishes it from the previous example? For those relationships between ideas, you might try this type of transition: While x may appear the same, it actually raises a new question in a slightly different way. 
• expressing agreement or disagreement When you are making an argument, you need to signal to readers where you stand in relation to other scholars and critics. You may agree with another person’s claim, you may want to concede some part of the argument even if you don’t agree with everything, or you may disagree. Transitional words that signal agreement, concession, and disagreement include however, nevertheless, actually, still, despite, admittedly, still, on the contrary, nonetheless .
• showing cause and effect Transitional phrases that show cause and effect include therefore, hence, consequently, thus, so. Before you choose one of these words, make sure that what you are about to illustrate is really a causal link. Novice writers tend to add therefore and hence when they aren’t sure how to transition; you should reserve these words for when they accurately signal the progression of your ideas.
• explaining or elaborating Transitions can signal to readers that you are going to expand on a point that you have just made or explain something further. Transitional words that signal explanation or elaboration include in other words, for example, for instance, in particular, that is, to illustrate, moreover .
• drawing conclusions You can use transitions to signal to readers that you are moving from the body of your argument to your conclusions. Before you use transitional words to signal conclusions, consider whether you can write a stronger conclusion by creating a transition that shows the relationship between your ideas rather than by flagging the paragraph simply as a conclusion. Transitional words that signal a conclusion include in conclusion , as a result, ultimately, overall— but strong conclusions do not necessarily have to include those phrases.

If you’re not sure which transitional words to use—or whether to use one at all—see if you can explain the connection between your paragraphs or sentence either out loud or in the margins of your draft.

For example, if you write a paragraph in which you summarize physician Atul Gawande’s argument about the value of incremental care, and then you move on to a paragraph that challenges those ideas, you might write down something like this next to the first paragraph: “In this paragraph I summarize Gawande’s main claim.” Then, next to the second paragraph, you might write, “In this paragraph I present a challenge to Gawande’s main claim.” Now that you have identified the relationship between those two paragraphs, you can choose the most effective transition between them. Since the second paragraph in this example challenges the ideas in the first, you might begin with something like “but,” or “however,” to signal that shift for your readers.  

• picture_as_pdf Transitions

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How to Write a Persuasive Essay

Last Updated: December 17, 2023 Fact Checked

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. There are 14 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,278,748 times.

A persuasive essay is an essay used to convince a reader about a particular idea or focus, usually one that you believe in. Your persuasive essay could be based on anything about which you have an opinion or that you can make a clear argument about. Whether you're arguing against junk food at school or petitioning for a raise from your boss, knowing how to write a persuasive essay is an important skill that everyone should have.

Sample Persuasive Essays

How to Lay the Groundwork

• Look for language that gives you a clue as to whether you are writing a purely persuasive or an argumentative essay. For example, if the prompt uses words like “personal experience” or “personal observations,” you know that these things can be used to support your argument.
• On the other hand, words like “defend” or “argue” suggest that you should be writing an argumentative essay, which may require more formal, less personal evidence.
• If you aren’t sure about what you’re supposed to write, ask your instructor.

• Whenever possible, start early. This way, even if you have emergencies like a computer meltdown, you’ve given yourself enough time to complete your essay.

• Try using stasis theory to help you examine the rhetorical situation. This is when you look at the facts, definition (meaning of the issue or the nature of it), quality (the level of seriousness of the issue), and policy (plan of action for the issue).
• To look at the facts, try asking: What happened? What are the known facts? How did this issue begin? What can people do to change the situation?
• To look at the definition, ask: What is the nature of this issue or problem? What type of problem is this? What category or class would this problem fit into best?
• To examine the quality, ask: Who is affected by this problem? How serious is it? What might happen if it is not resolved?
• To examine the policy, ask: Should someone take action? Who should do something and what should they do?

• For example, if you are arguing against unhealthy school lunches, you might take very different approaches depending on whom you want to convince. You might target the school administrators, in which case you could make a case about student productivity and healthy food. If you targeted students’ parents, you might make a case about their children’s health and the potential costs of healthcare to treat conditions caused by unhealthy food. And if you were to consider a “grassroots” movement among your fellow students, you’d probably make appeals based on personal preferences.

• It also should present the organization of your essay. Don’t list your points in one order and then discuss them in a different order.
• For example, a thesis statement could look like this: “Although pre-prepared and highly processed foods are cheap, they aren’t good for students. It is important for schools to provide fresh, healthy meals to students, even when they cost more. Healthy school lunches can make a huge difference in students’ lives, and not offering healthy lunches fails students.”
• Note that this thesis statement isn’t a three-prong thesis. You don’t have to state every sub-point you will make in your thesis (unless your prompt or assignment says to). You do need to convey exactly what you will argue.

• A mind map could be helpful. Start with your central topic and draw a box around it. Then, arrange other ideas you think of in smaller bubbles around it. Connect the bubbles to reveal patterns and identify how ideas relate. [5] X Research source
• Don’t worry about having fully fleshed-out ideas at this stage. Generating ideas is the most important step here.

• For example, if you’re arguing for healthier school lunches, you could make a point that fresh, natural food tastes better. This is a personal opinion and doesn’t need research to support it. However, if you wanted to argue that fresh food has more vitamins and nutrients than processed food, you’d need a reliable source to support that claim.
• If you have a librarian available, consult with him or her! Librarians are an excellent resource to help guide you to credible research.

How to Draft Your Essay

• An introduction. You should present a “hook” here that grabs your audience’s attention. You should also provide your thesis statement, which is a clear statement of what you will argue or attempt to convince the reader of.
• Body paragraphs. In 5-paragraph essays, you’ll have 3 body paragraphs. In other essays, you can have as many paragraphs as you need to make your argument. Regardless of their number, each body paragraph needs to focus on one main idea and provide evidence to support it. These paragraphs are also where you refute any counterpoints that you’ve discovered.
• Conclusion. Your conclusion is where you tie it all together. It can include an appeal to emotions, reiterate the most compelling evidence, or expand the relevance of your initial idea to a broader context. Because your purpose is to persuade your readers to do/think something, end with a call to action. Connect your focused topic to the broader world.

• For example, you could start an essay on the necessity of pursuing alternative energy sources like this: “Imagine a world without polar bears.” This is a vivid statement that draws on something that many readers are familiar with and enjoy (polar bears). It also encourages the reader to continue reading to learn why they should imagine this world.
• You may find that you don’t immediately have a hook. Don’t get stuck on this step! You can always press on and come back to it after you’ve drafted your essay.

• Put your hook first. Then, proceed to move from general ideas to specific ideas until you have built up to your thesis statement.
• Don't slack on your thesis statement . Your thesis statement is a short summary of what you're arguing for. It's usually one sentence, and it's near the end of your introductory paragraph. Make your thesis a combination of your most persuasive arguments, or a single powerful argument, for the best effect.

• Start with a clear topic sentence that introduces the main point of your paragraph.
• Make your evidence clear and precise. For example, don't just say: "Dolphins are very smart animals. They are widely recognized as being incredibly smart." Instead, say: "Dolphins are very smart animals. Multiple studies found that dolphins worked in tandem with humans to catch prey. Very few, if any, species have developed mutually symbiotic relationships with humans."
• "The South, which accounts for 80% of all executions in the United States, still has the country's highest murder rate. This makes a case against the death penalty working as a deterrent."
• "Additionally, states without the death penalty have fewer murders. If the death penalty were indeed a deterrent, why wouldn't we see an increase in murders in states without the death penalty?"
• Consider how your body paragraphs flow together. You want to make sure that your argument feels like it's building, one point upon another, rather than feeling scattered.

• End of the first paragraph: "If the death penalty consistently fails to deter crime, and crime is at an all-time high, what happens when someone is wrongfully convicted?"
• Beginning of the second paragraph: "Over 100 wrongfully convicted death row inmates have been acquitted of their crimes, some just minutes before their would-be death."

• Example: "Critics of a policy allowing students to bring snacks into the classroom say that it would create too much distraction, reducing students’ ability to learn. However, consider the fact that middle schoolers are growing at an incredible rate. Their bodies need energy, and their minds may become fatigued if they go for long periods without eating. Allowing snacks in the classroom will actually increase students’ ability to focus by taking away the distraction of hunger.”
• You may even find it effective to begin your paragraph with the counterargument, then follow by refuting it and offering your own argument.

• How could this argument be applied to a broader context?
• Why does this argument or opinion mean something to me?
• What further questions has my argument raised?
• What action could readers take after reading my essay?

How to Write Persuasively

• Persuasive essays, like argumentative essays, use rhetorical devices to persuade their readers. In persuasive essays, you generally have more freedom to make appeals to emotion (pathos), in addition to logic and data (logos) and credibility (ethos). [13] X Trustworthy Source Read Write Think Online collection of reading and writing resources for teachers and students. Go to source
• You should use multiple types of evidence carefully when writing a persuasive essay. Logical appeals such as presenting data, facts, and other types of “hard” evidence are often very convincing to readers.
• Persuasive essays generally have very clear thesis statements that make your opinion or chosen “side” known upfront. This helps your reader know exactly what you are arguing. [14] X Research source
• Bad: The United States was not an educated nation, since education was considered the right of the wealthy, and so in the early 1800s Horace Mann decided to try and rectify the situation.

• For example, you could tell an anecdote about a family torn apart by the current situation in Syria to incorporate pathos, make use of logic to argue for allowing Syrian refugees as your logos, and then provide reputable sources to back up your quotes for ethos.
• Example: Time and time again, the statistics don't lie -- we need to open our doors to help refugees.
• Example: "Let us not forget the words etched on our grandest national monument, the Statue of Liberty, which asks that we "Give me your tired, your poor, your huddled masses yearning to breathe free.” There is no reason why Syrians are not included in this.
• Example: "Over 100 million refugees have been displaced. President Assad has not only stolen power, he's gassed and bombed his own citizens. He has defied the Geneva Conventions, long held as a standard of decency and basic human rights, and his people have no choice but to flee."

• Good: "Time and time again, science has shown that arctic drilling is dangerous. It is not worth the risks environmentally or economically."
• Good: "Without pushing ourselves to energy independence, in the arctic and elsewhere, we open ourselves up to the dangerous dependency that spiked gas prices in the 80's."
• Bad: "Arctic drilling may not be perfect, but it will probably help us stop using foreign oil at some point. This, I imagine, will be a good thing."

• Good: Does anyone think that ruining someone’s semester, or, at least, the chance to go abroad, should be the result of a victimless crime? Is it fair that we actively promote drinking as a legitimate alternative through Campus Socials and a lack of consequences? How long can we use the excuse that “just because it’s safer than alcohol doesn’t mean we should make it legal,” disregarding the fact that the worst effects of the drug are not physical or chemical, but institutional?
• Good: We all want less crime, stronger families, and fewer dangerous confrontations over drugs. We need to ask ourselves, however, if we're willing to challenge the status quo to get those results.
• Bad: This policy makes us look stupid. It is not based in fact, and the people that believe it are delusional at best, and villains at worst.

• Good: While people do have accidents with guns in their homes, it is not the government’s responsibility to police people from themselves. If they're going to hurt themselves, that is their right.
• Bad: The only obvious solution is to ban guns. There is no other argument that matters.

How to Polish Your Essay

• Does the essay state its position clearly?
• Is this position supported throughout with evidence and examples?
• Are paragraphs bogged down by extraneous information? Do paragraphs focus on one main idea?
• Are any counterarguments presented fairly, without misrepresentation? Are they convincingly dismissed?
• Are the paragraphs in an order that flows logically and builds an argument step-by-step?
• Does the conclusion convey the importance of the position and urge the reader to do/think something?

• You may find it helpful to ask a trusted friend or classmate to look at your essay. If s/he has trouble understanding your argument or finds things unclear, focus your revision on those spots.

• You may find it helpful to print out your draft and mark it up with a pen or pencil. When you write on the computer, your eyes may become so used to reading what you think you’ve written that they skip over errors. Working with a physical copy forces you to pay attention in a new way.
• Make sure to also format your essay correctly. For example, many instructors stipulate the margin width and font type you should use.

Expert Q&A

You Might Also Like

• ↑ https://www.grammarly.com/blog/how-to-write-a-persuasive-essay/
• ↑ https://www.hamilton.edu/academics/centers/writing/writing-resources/persuasive-essays
• ↑ https://www.hamilton.edu/writing/writing-resources/persuasive-essays
• ↑ https://www.adelaide.edu.au/writingcentre/sites/default/files/docs/learningguide-mindmapping.pdf
• ↑ https://examples.yourdictionary.com/20-compelling-hook-examples-for-essays.html
• ↑ https://writingcenter.unc.edu/tips-and-tools/transitions/
• ↑ https://owl.purdue.edu/owl/general_writing/common_writing_assignments/argument_papers/rebuttal_sections.html
• ↑ http://www.readwritethink.org/files/resources/lesson_images/lesson56/strategy-definition.pdf
• ↑ https://stlcc.edu/student-support/academic-success-and-tutoring/writing-center/writing-resources/pathos-logos-and-ethos.aspx
• ↑ https://writingcenter.unc.edu/tips-and-tools/editing-and-proofreading/
• ↑ https://writingcenter.unc.edu/tips-and-tools/revising-drafts/
• ↑ https://owl.purdue.edu/owl/general_writing/the_writing_process/proofreading/proofreading_suggestions.html

About This Article

To write a persuasive essay, start with an attention-grabbing introduction that introduces your thesis statement or main argument. Then, break the body of your essay up into multiple paragraphs and focus on one main idea in each paragraph. Make sure you present evidence in each paragraph that supports the main idea so your essay is more persuasive. Finally, conclude your essay by restating the most compelling, important evidence so you can make your case one last time. To learn how to make your writing more persuasive, keep reading! Did this summary help you? Yes No

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How to Write an Explanatory Essay

• Smodin Editorial Team
• Published: May 24, 2024

A study from the English Language Teaching Educational Journal found that students encounter difficulty in organizing thoughts, generating ideas, and understanding writing processes when writing essays [1]. These are all key components of putting together a good explanatory essay. If this sounds like you, then don’t worry.

With the right approach, you can seamlessly combine all these components. This guide will give you a simple step-by-step strategy for writing an explanatory essay. It’ll also give you handy writing tips and tool suggestions, like utilizing artificial intelligence.

With this guide, you’ll be able to write an explanatory essay with confidence.

1. Develop a strong thesis statement

Crafting a strong thesis statement is the cornerstone of any well-written explanatory essay. It sets the stage for what your essay will cover and clarifies the main point you’re going to explain. Here’s how to create a thesis:

• Find the main idea : Start by pinpointing the key concept or question you want to explain. Develop a clear purpose for the essay. This will guide your research and writing process for your explanatory paper. Use other reputable explanatory essay examples to guide your ideas. This may involve exploring other explanatory essay topics within the same field.
• Be specific : A vague thesis can confuse readers. So, make sure your statement is clear. If you’re explaining a complex process, break it down to its key points. After that, break it into a clear, concise statement that’s easy to understand.
• Reflect objectivity : Explanatory essays educate and inform. They do not argue a point. So, your thesis should take an unbiased stance on the topic. It should present the facts as they are, not as you interpret them.
• Use tools like the Smodin Writer : Smodin Writer does all the heavy lifting by leveraging the power of artificial intelligence. With it, you can generate an essay with a thesis statement. How, you ask? Through its dedicated thesis generator . It can create a statement that’s both strong and relevant. Plus, it can pull in all the most interesting information based on your topic to further enrich your thesis statement.

Make your thesis clear, informative, and neutral. This sets a strong foundation for an effective explanatory essay. Next, let’s look at how to gather the information you’ll need to support this thesis effectively.

2. Research and gather information

You need to conduct thorough research that will back your thesis with credible sources and relevant evidence. This will make your explanatory essay both informative and persuasive. Here’s a step-by-step guide to conducting effective research:

• Start with a plan: Put together an explanatory essay outline that includes the information you need to support your thesis. The plan should list the best sources, like academic journals, books, reputable websites, or scholarly articles.
• Use credible sources: They ensure the accuracy of your essay. Libraries, academic databases, and certified websites are excellent places to find trustworthy information.
• Seek detailed information: Look for the most current sources that explain your topic well and provide unique insights related to or opposing your thesis statement. This depth is crucial for explaining complex ideas clearly and thoroughly in your explanatory papers. Pay attention to the explanatory essay structure to guide your topic of choice (more on this later).
• Gather relevant evidence: Collect data, stats, and examples. They should directly support your main points. Make sure this evidence is directly related to your topic and enhances your narrative.
• Employ digital tools: Tools like Smodin’s Research Assistant can accelerate your research process. Smodin’s tools can help you find detailed information quickly, ensuring that the data you use is up-to-date and relevant.
• Document your sources: As you conduct research, keep a meticulous record of where your information comes from. This practice will help you make an accurate bibliography. It can save you time when you need to refer back to details or verify facts. Again, this is something that’s covered thanks to Smodin’s Citation Machine.
• Evaluate your findings: Critically assess the information you collect. Ensure it provides a balanced view and covers the necessary aspects of your topic to give a comprehensive overview of your essay.

By following these steps, you can gather a rich pool of information that provides a strong backbone for your explanatory essay. Now, you can start structuring your findings into well-organized body paragraphs.

3. Structure body paragraphs

Once you’ve gathered relevant evidence through thorough research, it’s time to organize it. You should put it into well-structured body paragraphs that follow a logical flow. Here’s how to structure each body paragraph for a strong explanatory essay:

• Decide how many paragraphs to use : It will depend on your topic’s complexity and the needed detail. Typically, three to five paragraphs are suitable, but longer essays may require more. An explanatory essay example on your topic of choice will be helpful.
• Start with a topic sentence : Each body paragraph should begin with a clear topic sentence that introduces the main idea of the paragraph. This sentence will act as a roadmap for the paragraph, giving the reader a sense of what to expect.
• Provide supporting evidence : After the topic sentence, share the evidence from your research. Ensure the evidence is relevant and directly supports the paragraph’s topic sentence.
• Give a detailed explanation : Follow the evidence with an analysis or explanation that ties it back to the thesis statement. This step is crucial for maintaining logical flow throughout your body paragraphs.
• Use linking words : They connect body paragraphs smoothly, ensuring the reader can follow your argument.
• End each body paragraph with a closing sentence : It should sum up the point and move to the next idea.

Following this structure will help your body paragraphs support your thesis. These paragraphs will also offer a clear, detailed explanation of your essay topic. Strong body paragraphs are essential to maintain objectivity in your writing.

4. Maintain objectivity

An explanatory essay aims to inform and educate, which makes maintaining objectivity crucial. Staying neutral lets readers form their own opinions based on facts. This ensures the writing is both reliable and informative. Here’s how to maintain objectivity:

• Avoid personal opinions: Your goal is to provide a comprehensive understanding of the topic. Refrain from injecting your personal opinion or biases. Instead, stick to presenting factual information that supports the thesis.
• Use relevant evidence: As mentioned, ground your arguments with relevant evidence from credible sources. Back up your main points with data and use research findings and verified details. This will make the explanatory article trustworthy.
• Provide a balanced view: In cases with multiple perspectives, offer a balanced view. Cover each side fairly. Even if one view prevails in consensus, acknowledging others gives readers a broader understanding.
• Adopt neutral language: Be careful with word choice and tone. Neutral language implies words that don’t encourage or illustrate bias. This helps avoid emotionally charged phrases and keeps the writing objective.
• Cite sources accurately: Proper citation of sources provides accountability for the evidence presented. This transparency builds credibility and shows you’ve conducted research thoroughly. It’s also worth noting that different intuitions have different citation styles like APA and Chicago, which is important to note before starting your essay.
• Review for biases: After drafting your essay, review it with an eye for biases. Ensure no part leans too much on one viewpoint. And, don’t dismiss an opposing perspective without cause.

Maintaining objectivity enhances the clarity and reliability of explanatory writing. Let’s now focus on crafting an introduction and conclusion that bookend your work effectively.

5. Craft an effective introduction and conclusion

A good introduction and a strong conclusion frame your explanatory essay. They give context at the start and reinforce the main points at the end. Here’s how to craft an effective introduction and conclusion.

In the introduction:

• Hook your reader in the introduction : Use an interesting fact, a compelling quote, or a surprising statistic.
• Provide background information : Be brief and offer only the essential context the reader needs to fully understand the topic. This should give the audience a foundational understanding before diving deeper into your main points.
• Include the thesis statement : Clearly state your thesis near the end of the introduction. This statement will outline the essay’s direction and give readers a preview of the body paragraphs.

In the conclusion:

• Summarize the key points : Start your explanatory essay conclusion with a summary. It should cover the main points from the body paragraphs. This summary should help readers recall and reinforce the information they’ve just read.
• Restate the thesis : Repeat your thesis again but in a new way. Explain how the evidence from the body paragraphs supported or clarified it.
• Provide a conclusion : End the essay with a statement that wraps up the argument. This statement should resonate with the reader. It should leave them with an impression that stresses the topic’s importance.

An effective introduction and conclusion give the essay structure and coherence. They guide readers from start to finish. The next step is revising and editing your entire essay for clarity and precision.

6. Revise and check clarity

Revising and editing are key in writing. They make sure your essay is clear, joined, and polished. Here’s how to refine your writing using an explanatory essay checklist and proven academic writing techniques:

• Take a break: Before diving into revisions, step away from your essay for a few hours or even a day. This break will help you return with fresh eyes, making it easier to spot errors or inconsistencies.
• Follow an essay checklist: Create or use a checklist to ensure your essay has all the needed parts. It needs a strong intro with a clear thesis, well-structured body paragraphs, good sources, and a short conclusion. Check that your arguments follow a logical flow and that all relevant evidence is directly linked to your thesis statement.
• Check for clarity and conciseness: Academic writing needs clarity. So, make sure each paragraph and sentence conveys your point. Don’t use unnecessary jargon or overly complex language. Keep sentences concise while maintaining detailed explanations of your main points.
• Verify facts and citations: Make sure all facts, data, and quotes in the essay are accurate. Also, check that they are cited in the required academic style (e.g. MLA, APA). Improper citations can undermine the credibility of your writing.
• Review the grammar and style: Look for common grammar mistakes, punctuation errors, and awkward phrasing. Reading the essay aloud can help catch odd sentence structures or confusing wording.
• Seek feedback: Share your essay with a peer or use online tools to get constructive criticism. A second perspective can highlight issues you might have missed.

These editing steps will help you produce a polished essay that clearly explains your main points and holds up to academic scrutiny.

Explanatory Essay Format

Understanding the explanatory essay format is key to a well-structured and logical paper. Here’s a basic breakdown of the format for an explanatory essay:

Introduction paragraph

• Begin with an interesting sentence to capture the reader’s attention.
• Give a short intro. It should set the topic and outline the essay’s purpose.
• Present a clear thesis statement summarizing the main idea of the entire essay.

Body paragraphs

• Organize the body paragraphs around logical subtopics related to the essay topic.
• Start each body paragraph with a topic sentence that aligns with the thesis.
• Show evidence from good sources. Also, give key details for each main point.
• Incorporate a robust concluding statement per paragraph that drives home your point and links to the ideas in the next paragraph/section.
• Summarize the key points.
• Provide a final statement that reinforces the main idea without introducing new information.
• Craft a concluding statement that leaves your teacher or professor with a lasting impression.

Following this essay outline ensures that your paper has a clear flow. This makes it easy for readers to understand and follow your argument.

Write Better Explanatory Essays With Smodin

Explanatory essays can be overwhelming. Presenting a solid argument, keeping your professor or teacher interested, and remembering conventions like citations can be a real headache.

But, a strong thesis and thorough research make them easier. Well-structured body paragraphs also help deliver a clear, insightful essay that maintains objectivity. Just remember to revise and check for accuracy!

AI-powered platforms like Smodin simplify and enhance the process of writing explanatory essays.

Smodin’s tools help craft clear and well-structured essays that meet any of your academic standards. With Smodin’s advanced research capabilities, you can gather detailed and relevant information quickly. This will save you time and improve your work.

• Plagiarism Checker : Ensure your essay maintains originality with Smodin’s plagiarism detection tool. This feature helps maintain academic integrity by checking your work against vast databases.
• Auto Citation : Cite your sources accurately without the hassle. Smodin’s auto-citation tool ensures your references are in the right format and meet your academic institution’s rules.
• Text Shortener : If your explanatory essay is too long, use Smodin’s AI writer as an essay shortener. It will help you cut your content without losing key details. This helps keep your essay clear and relevant.
• Text Rewriter : Helps paraphrase existing content, ensuring uniqueness and a fresh perspective.
• Summarizer : The Summarizer boils down long articles into short summaries. They are perfect for making an efficient outline or conclusion.

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Man, the Last 50 Years or So Have Been a Wild Time for Statecraft

Stuart E. Eizenstat has served half a dozen U.S. presidents and made a lot of friends. In “The Art of Diplomacy,” he lays out some of their teachable moments.

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By Fintan O’Toole

Fintan O’Toole is a columnist at The Irish Times and the author of “Heroic Failure: Brexit and the Politics of Pain.”

THE ART OF DIPLOMACY: How American Negotiators Reached Historic Agreements That Changed the World, by Stuart E. Eizenstat

When I was growing up in Catholic Ireland, books on moral and theological matters carried, near their title pages, a mark of approval from a local bishop and the phrase “nihil obstat” — a fancy Latin way of saying “all clear.” Stuart E. Eizenstat’s book on the major episodes of American diplomacy over the last half-century — from the opening of China to the invasion of Gaza — comes with nihil obstats from the secular equivalent of an entire conclave of cardinals.

It has a posthumous foreword by one former secretary of state, Henry Kissinger, and a preface by another, James A. Baker III. It carries gushing blurbs from one former U.S. president (Bill Clinton), three former prime ministers (the United Kingdom’s Tony Blair, Ireland’s Bertie Ahern and Israel’s Ehud Olmert), a galaxy of international luminaries and two further luminaries of U.S. diplomacy, Hillary Clinton and John Bolton. All of them have also been interviewed for their insights.

The improbable conjunction of those last two names — Bolton served in the administration of Donald Trump, who was, among other things, Clinton’s nemesis — is typical of “The Art of Diplomacy.” Kissinger and Baker were Republicans; Eizenstat himself served in senior positions in the Democratic administrations of Jimmy Carter and Bill Clinton.

The book therefore harks back to an ideal of U.S. diplomacy as a nonpartisan arena, an essentially technocratic endeavor. Eizenstat is unhappy “when diplomacy is politicized” and he hopes to promote a “vision of bipartisan U.S. leadership.” Yet, if there was ever a time when it was possible to imagine an unpoliticized diplomacy, it is surely long gone. Eizenstat acknowledges, for example, that tackling climate change “will be a supreme test” of America’s global leadership. Whether that test is met depends utterly on which party is in power.

The folly of trying to avoid partisanship is obvious even in Kissinger’s foreword. He provides a brutal summary of his own longstanding intellectual position: In foreign policy, actions do not express “a notion of justice” but are “based on a conception of interests.” This is a false dichotomy. Any sane foreign policy must stem from an understanding that, in a radically interdependent world, global justice is also a vital national interest. The fair regulation of trade, the upholding of international laws against aggression and the abuse of human rights, the rational management of migration and saving human life on the planet are not foreign to the immediate well-being of Americans.

Those imperatives spring from collective values, which is to say from politics. It is especially odd that Eizenstat, who in addition to serving under Carter is the author of “ President Carter: The White House Years ,” mostly evades the obvious clash between the worldview set out by Kissinger in the foreword and that of his former boss, who insisted as president that U.S. foreign policy “ is rooted in our moral values ,” except to say that Carter’s election victory “signaled a shift away from Kissinger’s realpolitik.”

In a hagiographic opening chapter on Kissinger himself, Eizenstat writes that he “presided over some of the greatest triumphs of America’s foreign policy, as well as some of its tragic failures.” The triumphs — especially the opening of diplomatic relations with China and the making of peace between Egypt and Israel — are recounted in vivid and engrossing detail. The tragedies are swept under the thin carpet of an endnote: “For example, Kissinger’s support for Latin American dictators with egregious human rights policies; the massive, deadly, destabilizing bombing of Cambodia ; continuing the Vietnam War,” and the “support for the Indonesian dictator Suharto’s invasion of East Timor .”

Millions of lives are encompassed in this endnote, and this is what makes “The Art of Diplomacy” such a frustrating book. It presents itself, in Kissinger’s words, as “a framework for conducting diplomacy.” It is actually something much narrower — a set of case studies of the conduct of specific international negotiations that reads like an extended syllabus for aspiring ambassadors. We hear about the careful dismantling of the Soviet Union around 1990 (it was important never to get Mikhail Gorbachev “to a place where he had to say no”) and the less careful dismantling of the Taliban in Afghanistan after 9/11. (Military gestures, such as an invasion, don’t make sense unless they are accompanied by “proper national security goals.”)

These studies are often fascinating and, based as they are on extensive interviews with participants like former Secretary of State Condoleezza Rice and the former C.I.A. director Leon Panetta, they contain a great deal of useful research material.

By far the most interesting of them is Eizenstat’s firsthand account of his time negotiating with Swiss, German and Austrian authorities and commercial institutions to secure reparations and restitution for Holocaust survivors. In the 1990s, Eizenstat navigated pathways of compromise between “an unruly fractious group of class-action lawyers,” a “recalcitrant, unrepentant and uncooperative Swiss government” and the needs of victims. His account of these talks is animated by moral passion and gripping enough to make one wish he had written a more personal — and indeed a more political — book.

Of Eizenstat’s case studies, the one I know best is the negotiation of the 1998 Good Friday Agreement, which ended the long period of sectarian violence in Northern Ireland known as the Troubles. While his description of the deal-making is broadly accurate, his grasp of the political context is weak. Discrimination against Catholics in Northern Ireland, though systematic, was emphatically not “a form of apartheid in all but name.” It is also positively insulting to suggest that John Hume’s relentlessly pacific Social Democratic and Labour Party had a “violent fringe.” (Eizenstat seems to be confusing the S.D.L.P. with the I.R.A.’s former political wing, Sinn Fein.)

Bizarrely, he further claims that Irish American politicians, including Senator Edward Kennedy, “weighed in against U.S. involvement” in the peace process. As one of his own endnotes seems to acknowledge, the precise opposite happened. Perhaps, in trying to span such a range of situations, from Vietnam and the former Yugoslavia to Angola and Afghanistan, Eizenstat has simply spread himself too thin.

He even tries to bring the book up-to-date by adding quick (and insightful) thoughts on the Gaza crisis. He appends some of them to a chapter in which he hails the success of the Trump administration’s brokerage of a package of deals between Israel and the United Arab Emirates, Bahrain, Morocco and Sudan. This agreement (known as the Abraham Accords ) has, he writes, “transformed Israel’s position in the Middle East and the future of the peace process, integrating Israel in the region for the first time.” Immediately after this, in a short section on the Hamas atrocities of Oct. 7, he writes that “Israel’s response has impeded its further integration in the region.” These terrible events make his overly optimistic conclusions about the efficacy of constricted bargains less persuasive.

Being sharp on the mechanics of negotiations but hazy on the wider political environments is perhaps an occupational hazard of Eizenstat’s search for a notion of depoliticized diplomacy. The mechanics matter but, as the horrific events in Israel and Gaza remind us, deal-making is not an art that can be practiced successfully in isolation from much larger political and moral imperatives. As much as the United States has been engaged in defusing bombs with skill and courage, it has also been involved in dropping them. A more reflective and supple account of U.S. diplomacy would pay much more attention to the complex and sometimes tragically contradictory relationship between those two activities.

THE ART OF DIPLOMACY : How American Negotiators Reached Historic Agreements That Changed the World | By Stuart E. Eizenstat | Rowman & Littlefield | 491 pp. | $35

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FREE Pan's Labyrinth Revision Printables + Essay Graphic Organizer template

Subject: Spanish

Age range: 16+

Resource type: Worksheet/Activity

Last updated

24 May 2024

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This is a free 4-page preview of my complete resource “ Pan’s Labyrinth Revision Resource for Spanish A-Level ” .

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Recurso de Revisión para “El Laberinto del Fauno” - Nivel A2 de Español

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