business plan for mba students ppt

Business Plan Examples for Students

Ajay Jagtap

• December 29, 2023

26 Min Read

Do you know what’s the most common mistake students and rookie entrepreneurs make while preparing their first business plan?

Of course, it’s the first business plan we’re talking about; there’ll definitely be a few. However, overcomplicating things and failing to consider a business plan example still remains the most common one.

That’s why we decided to come up with a solution. We’ve curated this list of top business plan examples for students to help you get going.

So whether you need a business plan for a college project, start a side hustle, or win a business competition, these examples are just what you need to create business plans that stand out.

Ready to dive in? Let’s start by understanding the key elements of a business plan example:

Key Elements of a Business Plan Example

Business planning is not as complicated of a process as people think it is; they’re just overcomplicating things. (Don’t think so?)

Let’s simplify the key elements that make up a comprehensive business plan; you’ll understand it better that way.

• Executive Summary: A high-level overview or summary of your plan.
• Company Overview: A detailed description of your business idea, its fundamental elements, history, and future goals.
• Market Analysis: A study of your external business environment that includes details about your industry, competitors, and target market.
• Products and Services: Description of the products or services you intend to exchange for money.
• Sales and Marketing Strategies: A section outlining sales and marketing strategies your business will implement to achieve its financial goals.
• Operations Plan: A section outlining the business processes and daily activities involved in ensuring seamless business operations.
• Management Team: Introduction to your founders, key management, and their compensation plan.
• Financial Plan: Your financial plan is a detailed breakdown of your business’s financial projections and financing needs.

That’s pretty much it about the key elements of a business plan example. Next, let’s explore the best business plan examples for students.

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Top Business Plan Examples for Students

Now that you already know about the components of a business plan template, let’s review some of the best business plan examples for students.

1. Startup Business Plan Example

Upmetrics’ startup business plan example is the ideal solution for students planning to start up or participate in a business plan competition. This business plan template follows the SBA-approved business planning format used by thousands of successful entrepreneurs.

Whether your startup is about a new-age AI-based application, an online shopping site, or traditional IT consulting—this sample business plan is just what you need.

Unlike any traditional small business plan, this example of a startup business plan is lean and agile in approach, focuses on innovation, and emphasizes market validation.

2. Lean Business Plan Example

Since you’re transitioning from a student to an entrepreneur, you may not have enough time to spend on creating a detailed business plan. That’s where this lean business plan template can help.

It’s a condensed version of a traditional plan summarizing all its sections with a primary focus on covering only the critical aspects of the business.

This template is best for startups or businesses uncertain about business planning and student-turned-entrepreneurs with limited time and resources to prepare a business plan.

3. SBA Business Plan Example

Following an SBA-recommended business plan format is key to securing bank loans and business grants. Since it can be time-consuming to find a template that follows a similar outline as the SBA, this SBA-approved business plan example is the way to get started.

This SBA business plan template has nine primary sections, that include executive summary, company description, market analysis, organization, product description, marketing, funding request, and financial projections.

SBA business plan examples ensure you stay on track and don’t deviate from your funding needs.

4. One-Page Business Plan Example

As you may have already guessed, a one-page business plan is a one-page version of a traditional business plan. Since it’s a condensed version of a business plan, drafting it can be quite easy and quick compared to a lean or traditional plan.

Employees, partners, and vendors often use one-page business plans as a quick overview of your company and banks and investors as a summary of your operations.

While it may not be the ideal choice for entrepreneurs seeking investment or bank loans, students with side hustles and idea-stage startups can consider this option.

5. HBS Sample Business Plan

Harvard Business School’s new venture competition selected this sample business plan as a finalist in 2011.

This is a business plan of App Success, a collaborative web-based platform that connects low-income high school seniors with college students from top universities; this business will enable them to collaborate on college selection, college applications, and financial aid applications.

This example can be a great reference for those planning to start a mobile or web-based solution.

6. Kean University Sample Business Plan

Kean University organizes a business plan competition every year for its students where students prepare and present business plans to compete, and this is one of the sample business plans the University provides to participants to understand the format.

It’s a business plan of Blue Water Boatworks, Inc., a boat detailing and cleaning company specializing in servicing recreational fiberglass and aluminum watercraft.

This example can be a great reference for those planning to start a business related to housekeeping, cleaning, or maintenance.

7. UVM Sample Business Plan

If you are looking for a strategic business plan for a food business, the University of Vermont’s Fancy Foods Business Plan can be a guiding resource for you.

Despite the fact that it can be a good reference for detailed planning, it was written in 1998, so any statistics and numbers may not seem relevant to today’s market landscape. Make sure you keep that in mind.

You may closely follow this example as a reference if planning to start a food truck, restaurant, or any other business that serves food.

That was the list of best sample business plans for students. However, there’s more to talk about. You now have a business plan example, but what about pitching to investors? Let’s explore free pitch deck examples for students.

Free Pitch Deck Example for Students

Pitching to investors as a first-time founder can be exciting but also overwhelming at times. Worry not; we’ve got a solution—investor pitch templates. We’ve prepared a set of 8 investor pitch templates and examples for students and entrepreneurs to help create winning business pitches.

Whether you need a pitch to find an opportunity, ask for subject matter knowledge, or a problem-solving pitch, these investor pitch examples have got you covered. Download now.

How to write a winning plan for a business plan competition?

Creating a business plan is no different than creating one for a real business. Similar to how entrepreneurs prepare and present business plans to investors, Students in business plan competitions pitch to judges.

In short, the business planning process remains exactly the same. Let’s discuss how you can write a winning plan to help you win a business plan competition.

• Select a compelling business idea : everything starts with a compelling idea. Make sure you have a viable business idea to compete in the competition.
• Refer to winning business plan examples : Once you are sure about your business concept, refer to business plan examples from previous winners and how they planned the sections of their plan.
• Market Research & Industry Analysis : After referring to business plan examples, conduct industry research and market analysis to make your statistical and financial numbers accurate and realistic.
• Understand business model and revenue streams : Since you are preparing a business plan for a company that doesn’t exist, be sure about the business model and how the business will generate profit.
• Use AI business plan generator : Using an AI business plan generator like Upmetrics can be incredibly helpful in speeding up the business planning process. With industry-specific business plan templates and AI assistance to write your plan, you can write the first draft of your plan in literally no time.
• Presentation and visuals : Prepare visuals and graphs to make your business plan visually appealing and numbers digestible. You may not need to prepare these visuals if you use business plan software manually.
• Proofread and edit : Grammatical errors are the last thing judges want to see in a business plan. Make sure you proofread and edit your draft thoroughly before submitting it.

Easy as that, that’s the way to write a perfect business plan that can lead you to victory in any business plan competition on planet Earth. Let’s have a look at a real-life business and financial plan example.

Business and Financial Plan Example for Students

Having learned about business planning for students, let’s quickly discuss a coffee shop sample business plan and financial statements prepared using Upmetrics.

1. Executive Summary

The Cooper’s Cup will be a new cafe in Phoenix, Arizona. The 1,500 square foot café will be located in the newly constructed Market Square Plaza on the northeast corner of 135th Street and Mission Street. The anchor tenant, the Price Chopper grocery store, has already taken occupancy, and the excellent location brings more than 10,000 shoppers weekly.

The Cooper’s Cup, aptly named for the aromatic brown liquid that will fill the cup, fills the void of original cafes in the market and stands out from its corporate peers with its fast food concepts and prompt services. The Cooper’s Cup is the alternative to fast food/commercial/coffee shops and offers a much calmer, civilized gourmet coffee experience.

There are no televisions in the cafe, the background music is subtle, and work from local artists will hang on the walls. The restaurant is well-appointed, with overstuffed leather chairs and sofas in a library-like setting. The cafe is reminiscent of times gone by – yet is cutting edge technologically with WIFI and state-of-the-art espresso machines.

The Cooper’s Cup measures its financial success in terms of increased market share and earnings. This is a tremendous opportunity with a total local market of $54 million! The keys to success will be offering quality gourmet coffees, taking advantage of its small size, and relying on an outstanding barista staff.

To achieve these goals, the cafe will present some of the area’s finest gourmet beans from local distributors. Because of its small size, the restaurant can enjoy larger margins through lower overhead. The cafe will hand-select baristas and offer salaries comparable to the chains. The baristas will be trained to cross-sell and sell higher-margin products.

The primary objectives of the business plan for Cooper’s Cup are below:

• To increase revenues by $36,000 or 5% in Year 2 and $73,000 or 10% by Year 3
• Achieve a profit margin of 5.2% in Year 2 and 6.90% by Year 3
• Be the Cafe of Choice in the Phoenix area and the recipient of the Best Coffeehouse Award.

Guiding Principles

The Cooper’s Cup is committed to values such as excellence, passion, quality, integrity, and leadership, allowing them to navigate challenges and provide for future opportunities. These core beliefs start with their commitment to their products and their employees. Cooper’s Cup rewards excellence and cherishes loyalty. The cafe will work with its employees to build strong businesses and a secure future.

Mission statement

The Cooper’s Cup is committed to its products and employees, which they believe is the recipe for market success.

Key to success

The Cooper’s Cup stands out from the competition. Below are their Keys to Success:

• Great Products : providing exemplary products at market prices – will make customers want to return again and again.
• Hire Quality Baristas : Pay employees rates similar to the larger chains with opportunities for long-term careers and opportunities for advancement with long-term plans to open a second facility.
• Convert Customers to Connoisseurs : Only 40% of the nation’s coffee drinkers consume premium ground and whole bean coffee – this will aid in the continued growth.

Financial Summary

2. Business Overview

The Cooper’s Cup will be a coffee house/cafe located in Phoenix, Arizona. The cozy cafe will be located in the newly completed Market Square Plaza in the Arizona City area. The cafe will serve gourmet coffee, espresso, drip coffee, lattes, and smoothies. The simple pastry offerings may vary with seasonality, but the primary line will be muffins, bread, cookies, scones, and rolls. All pastries will be supplied daily by a local bakery.

The cafe will be owned and operated by Owen Jones, a veteran restaurateur with several years of experience running and managing chain restaurants. The cafe will be open for business Monday – Thursday 7-10, Fridays and Saturdays, 7-11, and closed Sundays.

The Cooper’s Cup will be formed as an S-Corporation owned by Mr. Doe.

Start-Up Summary

The Cooper’s Cup will have seating for 40 patrons. The rent is $2,075 a month, with a three-five-year lease available. The site comprises 1500 square feet of leased space consisting of a dining room, a coffee bar, two restrooms, and a storage room in the back.

This storefront needs to be plumbed and wired appropriately to be used as a restaurant. Painting, new floors, and countertops are also needed. A custom coffee bar needs to be built. With materials bought on sale and volunteer labor, the cost to renovate will be $71,725.

The coffeehouse equipment will consist of two commercial espresso machines, air pots and urns, a commercial blender, a commercial brewer, top-loading coffee bins, barista syrups, cold drink dispenser, frothing equipment, a commercial refrigerator, microwave, and stainless steel prep bar.

The cost of the equipment is $38,275. The furniture will consist of leather couches and chairs (purchased at auction), coffee tables, bookcases, and window treatments. The artwork will come from local artists and be sold on a consignment basis. The books were secured via donations. The total cost to furnish is $14,000. Other startup expenses will be dishes, furniture, rent deposit, and marketing.

Location and Facilities

The new coffeehouse is located in the highly desirable Phoenix, Arizona, area at the northeastern intersection of 135th Street and Mission Street in the Newmarket Square Plaza. The property is situated in an excellent location, with an easy 6-minute drive time to I-435 and 69 Highway. 

The property is 95% leased with Price Chopper as the Anchor Tenant. Other tenants include LifeSpring Med Spa, Jane’s Canines (Pet Store & Boarding), Pride Cleaners Kahn Dental, and Swim U. 

Price Chopper brings more than 10,000 shoppers per week to the center. The location comprises a population of 9,420 within a one-mile radius, 61,102 within a 2-mile radius, and 149,550 within a 5-mile radius – with a median household income of $120,856. Sprint / Nextel’s corporate office is within 2 miles of the site.

3. Market Analysis

Phoenix, Arizona, is an award-winning place to live and work and is considered the leading business community in the Midwest. National publications and organizations recognize Phoenix for its business environment and livability. Here’s a sampling: 6th Place, America’s Best Places to Live Money, Top 50 Cities to Live and Play, National Geographic Adventure, 3rd Hottest Town in the U.S., Money, Among 20 Best Places to Live & Work Employment Review, One of only 72 Sterling Tree Cities in the U.S., National Arbor Day Foundation, Top 10 best Locations to Raise a Family, Southern Business and Development, 1st Place, Kid Friendly Report Card, Population Connection, 2nd Best City in America to Live Business Development Outlook.

Phoenix is at the core of one of the most dynamic local markets in the U.S. It offers easy access to the Arizona City region’s amenities, and, as part of the Arizona City metropolitan area, it is within the most centrally located major market in the nation. I-35, I-435, I-635, and U.S. Highway 69 all pass through Phoenix, and no point in the city is more than 3.5 miles from a freeway. The city maintains an excellent arterial street network and plans to construct additional lane-miles as the area grows. Three airports serve the region. Arizona City International Airport (MCI) is just 25 interstate highway miles north of Phoenix. Johnson County Executive Airport—the second busiest in Arizona—provides complete services for private business jets and general aviation. New Century AirCenter, just 12 miles southwest of the city, offers available aviation services and accommodates cargo or passenger jets of any size.

Phoenix supplies some of the most highly educated workers in the nation, with 97% of Phoenix adults over age 25 holding at least a high school diploma. Johnson County, where Phoenix is located, ranks first among the country’s 231 counties with populations greater than 250,000. The county ranks sixth in the percentage of adults with at least a bachelor’s degree and 16th with a graduate or professional degree.

The Phoenix area has a population of 175,265, based on the 2010 census. The median household income is $77,881, and the median age is 37.9. (2010 U.S. Census)

Industry Analysis

The U.S. coffee shop industry includes about 20,000 stores with a combined annual revenue of about $10 billion. Major companies include Caribou Coffee, International Coffee & Tea (The Coffee Bean & Tea Leaf), Peet’s Coffee, and Starbucks. The industry is concentrated: the top 50 companies generate more than 70 percent of sales. Coffee shops are part of the specialty eatery industry, including retail outlets specializing in bagels, donuts, frozen yogurt, and ice cream products. (First Research)

Competitive Landscape

Consumer taste and personal income drive demand. The profitability of individual companies depends on the ability to secure prime locations, drive store traffic, and deliver high-quality products. Large companies have advantages in purchasing, finance, and marketing. Small companies can compete effectively by offering specialized products, serving a local market, or providing superior customer service. Specialty eateries, which include coffee shops, are labor-intensive: average annual revenue per worker is about $50,000. Coffee shops compete with convenience stores, gas stations, quick service, fast food restaurants, gourmet food shops, and donut shops. (First Research)

Market Size

The U.S. coffee shop industry includes about 20,000 stores with a combined annual revenue of about $10 billion. Major companies include Caribou Coffee, International Coffee & Tea (The Coffee Bean & Tea Leaf), Pet’s Coffee, and Starbucks. The industry is concentrated: the top 50 companies generate more than 70 percent of sales. (First Research)

Target Market and Segment Strategy

Most adult coffee drinkers said their lifelong habits began during their teenage years. 54% said they began drinking coffee between 13 and 19. Another 22% reported their coffee cravings started between 20 and 24. This means that 76% of adult coffee drinkers began drinking coffee by the time they were 24. So, despite a large amount of marketing and advertising directed at the younger age groups, savvy coffee shop owners will remember to cater some of their offerings to the adult and senior market. (National Coffee Drinking Study).

The Cooper’s Cup will offer a unique experience for coffee enthusiasts by providing a quiet, cozy, yet sophisticated cafe and a sense of refinement and peace in an otherwise hectic and fast-paced world. While other coffee shops cater to convenience with drive-throughs or loud music venues late into the night, the Cooper’s Cup will stand apart from its competitors with its quiet yet soothing ambiance, capturing a truly unique (and much-needed) market niche.

• Unique products (specialized roasts, local ingredients, locally-themed or named drinks, custom drinks by the star barista, etc.)
• Games, puzzles, mind benders, and other activities that encourage customers to linger over their coffee
• Hosting or sponsoring local events (entertainment, readings, book clubs, etc.)
• Using technology to creatively compete in marketing with big chains — services like FourSquare, Yelp, and Google Places can increase visibility in the local market.
• Delivering amazing service from knowledgeable baristas — spend lots of time training staff and utilizing online services like the American Coffee & Barista School.
• Selling coffee-related items (and tracking down any co-marketing opportunities with a local community college or another student-related group in the area)

4. Products and Services

Product/services descriptions.

The Cooper’s Cup’s primary offering is gourmet roasted coffees with mocha, carmelicious, white mocha, candy bar latte, and brewed coffee. Complementing the coffee will be a smoothie line including wild berry, strawberry, peach, mango, and lemonade. Rounding out the simple menu line will be pastries obtained from an outside supplier, freshly made and delivered daily. The pastry offerings may vary with seasonality, but the primary line will be muffins, bread, cookies, scones, and rolls.

Product/Service Sourcing

The Cooper’s Cup has negotiated supplier agreements with several local food-service wholesalers and coffee wholesalers in the Phoenix area that have a reputation for quality and reliability:

• Mean Beans Coffee Roasters
• Phoenix Brewers
• Healthy Harvest Bread Co.
• Mary’s Organics

If one of the abovementioned specialty suppliers cannot meet their needs, the following national suppliers can provide all the food-service products they require. In addition, the following wholesalers will supply the cafe with general restaurant supplies:

• Lawrence Food Products Corp.
• Gerry Food Supply Inc.

Future Products/Services

Young families, which comprise Phoenix’s third largest market share, are often overlooked in the coffee market. Coffeehouses traditionally have not been considered ‘kid’ friendly. To overcome this hurdle, Cooper’s Cup has long-term plans (5 years) to open a 2nd coffee shop: A combination indoor play area/coffee bar. This concept allows parents and caregivers to meet and relax with other adults while the children can enjoy the indoor playground amenities.

Additional future services will include in-store sales for home purchases and an online store.

The website will have the option to purchase a prepaid gift card program – Prepaid gift cards provide immediate cash, reduce credit card transaction charges, and draw new customers to the business.

5. Sales and Marketing Strategies

Swot analysis.

Unique Selling Proposition

The Cooper’s Cup stands out from a crowded sea of coffee chains and franchises. What sets it apart from the competition is primarily its smaller, cozier size combined with premium coffees served by knowledgeable baristas, providing so much energy and enthusiasm for its products.

Market Strategy and Positioning

The Cooper’s Cup utilizes a focus strategy on its Market. By specifically targeting three primary segments, they can cater specifically to their needs.

Senior Market (age 45+)

The Cooper’s Cup will target this Market simply by its well-selected location. Although this demographic group could readily drive downtown, they prefer a local cafe to unwind and relax and historically become some of the most loyal patrons.

Newly Hired Employees

The cafe will attract regular customers (weekly or more) – particularly the newly employed (first job) by providing free WIFI services and providing interesting games in the customer area.

Young Families

The third targeted Market, younger families, often find that coffeehouse is not ‘kid’ friendly. The company has long-term plans to create a combination coffee shop/play area so that parents and caregivers can meet with other adults while the children can enjoy the bounce houses, slides, and indoor playground equipment.

Pricing Strategy

The Cooper’s Cup primarily utilizes competition-based pricing. The cafe does not utilize coupons and discounts (other than opening promotions) because they believe that the most valuable customer demographic of daily coffee consumers is not influenced by discount programs or coupons.

Promotion and Advertising Strategy

• Online Advertising – The Cooper’s Cup will advertise regularly on popular social media sites like Facebook. Compared to traditional print advertising, this is a cost-effective tactic that will allow them to reach prospects in a highly targeted way (e.g., based on criteria such as age, gender, geography, etc.).
• Website – Cooper’s Cup will develop a simple Web site, which will provide basic information about the business, the menu, and links to their presence on the aforementioned social media channels.
• Radio Advertising – During the first six months of operation and the busy holiday shopping season, the business will advertise on local radio stations.

Sales Strategy

The Cooper’s Cup will use the following methods to increase sales revenue (as recommended by Andrew Hetzel on Better Coffee, Better Business):

• The menu will focus on the most profitable products sold. The cafe will always draw customer attention to the best products.
• As warranted, the cafe will raise prices to bolster its brand image. Prices communicate the perceived value of a product, so if set too low, the customers might assume that the beverages are inferior compared to the competition.
• Monitor flavoring inventory – Excess flavoring inventory ties up capital and valuable backroom space for storage. The cafe will utilize 4-6 varieties, including sugar-free offerings.
• Control waste and theft – audit sales and inventory reports to evaluate ingredient waste due to inefficient preparation, returned drinks, and employee consumption. Retail locations can easily waste 20% or more of their daily sales in these three key categories, which is a substantial and unnecessary loss.
• Monitor and evaluate hours of operation.
• Run employee sales contests – The baristas are the salespeople and have great influence over the customer ordering process. All baristas will have some form of sales and customer service training to make each transaction active rather than passive. Sales contests will emphasize high-margin items or cross-selling.

6. Operations Plan

Staffing and training.

An ongoing training and education program will ensure that each staff member learns and implements Cooper’s Cup’s exacting service and operational procedures standards. Staff meetings will reinforce service standards and principles. The Cafe will have detailed work descriptions and training programs for each position, from entry-level employees to the ongoing development of managers and owners. New employees will undergo an extensive training program. This ensures that each guest receives a quality experience from all employees, regardless of how long they have been employed. The Cafe embraces the concept of promoting from within. Excellence in one function typically leads to excellence in another. Regular staff evaluations and training will ensure motivation and address critical issues.

Inventory controls

The founder will be responsible for hiring and training managers who, in turn, will ensure that the day-to-day operations will comply with the standards set by Restaurant policy. Weekly management meetings will provide a forum to review and discuss financial and operational performance. Critical decisions related to purchasing, human resources, marketing, capital expenditures, and customer service will also be addressed.

Purchasing cost controls

Food preparation personnel will follow standardized recipes developed by the founders to control food costs and ensure consistency. The coffee shop will offer an innovative menu with nutritious food and beverages while achieving the most significant margin yield.

Customer Service

The hospitality business recognizes the client’s support experience is the critical driver to replicate business. The direction will Offer a superior degree of Professionalism by hiring individuals who deliver the ideal attitude to work and teaching them the skills required to accommodate guests. The restaurant will keep high levels of consumer satisfaction with talented, educated, and well-trained workers who understand and implement the fundamentals of fantastic service. Ongoing training will be provided to enable staff to perform their jobs with confidence and ability. Employees are well-spoken, well-versed, and trained to provide friendly, prompt, and professional service to each customer. This practice teaches employees who, by producing an exceptional customer experience, can optimize sales and raise their reimbursement. The team will have the knowledge and service required to create excellent daily service for every customer.

Technology & Software

While the quality of the cuisine and dining experience contributes significantly to a restaurant’s profitability, attention to business and financial details can transform small changes into significant returns. Critical sales, cost of sales, labor, inventory, marketing, and overhead metrics are monitored daily. Trends are evaluated, and constructive actions will be taken where improvement is needed. The management team will have access to the restaurant’s transactions and reports available in its real-time POS (point of sale) and accounting systems. Trends will be evaluated, and corrective action will be implemented as required.

7. Organization Structure

The Cooper’s Cup is formed as an S-Corporation wholly owned by John Doe.

Management Team

The Cooper’s Cup will be owned 100% by John Doe. Mr. Doe, a graduate of Arizona State University, has an undergraduate degree in business administration. During high school, he worked as a waiter in a local hospital coffee shop that purchased its beans from a local roaster. In addition to being an avid coffee drinker, this job allowed him to learn about the business first-hand. In college, Doe worked in a campus coffeehouse for four years, eventually becoming an assistant manager. Following graduation, Doe secured a business development position for a regional restaurant chain, which provided additional first-hand exposure to the food and beverage industry—especially the steps involved in establishing new locations.

Management Team Gaps

The Cooper’s Cup will rely on its POS (Point of Sale) system to generate daily accounting and cost activity reports. Mr. Doe will supply these to an outside bookkeeper for the preparation of annual income taxes.

Personnel Plan

Initially, the cafe will hire 1 manager, 5 baristas, and 2 part-time servers. In Year 2, the cafe plans to hire 1 additional full-time barista.

8. Financial Plan

Important assumptions.

• The sales forecast is conservative and assumes a 5% increase in Year 2 and a 10% in Year 3.
• The analysis accounts for economic seasonality – wherein some month’s revenues peak (such as holidays ) and wane in slower months.
• The analysis assumes the owner will not withdraw any salary till the 3rd year; at any time it is assumed that the owner’s withdrawal is available at his discretion.
• Sales are cash basis – nonaccrual accounting
• Moderate ramp-up in staff over the 5 years forecast
• Barista’s salary in the forecast is $36,000 in 2023.
• In general, most cafes have an 85% gross profit margin
• In general, most cafes have a 3% net profit margin

Projected Balance Sheet

Projected Cash-Flow Statement

Projected Profit & Loss Statement

Break Even Analysis

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Frequently Asked Questions

How do you write a business plan for a college project.

As mentioned earlier in the article, business planning for a college project or competition is no different than for a real business. You can write your business plan using these step-by-step instructions.

• Select a compelling business idea
• Refer to business plan examples
• Prepare a business plan outline
• Create a company description section
• Conduct market research and industry analysis
• Describe your product and services
• Outline sales and marketing strategies
• Create an operations plan
• Introduce management team
• Prepare financial projections
• Summarize your plan with an executive summary

What is a business plan for students?

A business plan is a necessary business document that highlights its purpose,  business goals, product/service offerings, go-to marketing strategies, operations and financial plan, key people involved in the business operations, and other necessary details.

As a student, consider a business plan example as a document that helps you better understand business and industry dynamics and learn how a business operates inside out.

What is a business plan competition for students?

Business plan competitions are competitions mostly organized by universities for students passionate about entrepreneurship and the business world. These competitions offer students a platform to showcase their entrepreneurial skills while also providing opportunities for mentorship and networking.

How can I increase my chances of winning a business plan competition?

There cannot be a straightforward answer to this question, but there’s surely a method that can increase your chances of winning a competition—Using AI-powered business plan software.

Why? An AI tool will make you 10X more productive while writing a business plan and preparing financial forecasts. So you can spend more time researching the market and brainstorming business ideas.

Where can I find more business plan examples for students?

Upmetrics’ library of 400+ business plan examples could be an incredible source for students to find more industry-specific business plan examples. There are examples for almost every small business category, including real estate, retail, entertainment and media, food & beverages, and more.

About the Author

Ajay is a SaaS writer and personal finance blogger who has been active in the space for over three years, writing about startups, business planning, budgeting, credit cards, and other topics related to personal finance. If not writing, he’s probably having a power nap. Read more

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Are you looking for business plan PowerPoint templates to grab right away and blow your audience away? In this selection, we’ve gathered 12 modern and completely free business plan PowerPoint templates designed according to the latest trends . The templates include everything you need in order to impress your potential partners with your business planning. They are easily editable, certainly memorable, and completely free to download.

You may also be interested in The Best Free PowerPoint Templates to Download in 2022

1. Strategic Business Free Powerpoint Template

An attractive template for Powerpoint made to help you present your business plan and strategies. The template comes with 25 handy slides that can be edited according to your needs. Plus, you have over a hundred business icons and high-quality vector graphics to depict your concepts and ideas.

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2. Voodoo 2.5 Free Powerpoint Template with Animations

• 10 slides in the free version: 5 presentation slides and 5 infographic slides
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3. Investment Business Plan Template for Google Slides & Powerpoint

A minimalist business plan Powerpoint template made in a modern style and a classy grayscale color theme. The template includes 30 different slides with super useful layouts. Pretty much, you’ve got all you need to present your business overview, market analysis and competition, marketing, management, operating, and financial plans, and more.

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4. Insurance Business Plan Template for Google Slides & Powerpoint

A business plan presentation template is available with versions for PowerPoint and Google Slides. This template is made in a modern corporate style and is suitable for serious topics. With 30 different templates and customizable assets, you can easily include your business overview, present your sales, management, and financial plans, and more.

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• PowerPoint and Google Slides compatibility
• graphics, maps, and 1000+ icons for customization

5. Clean Corporate Biz Free Powerpoint Template

A clean Powerpoint template with 10 different slides for professional business presentations. In this short template, you will find all you need to present your business objectives, business plan, key features, and more. Loaded with useful graphs and charts, you will easily visualize your data, as well.

• 10 unique slides with a corporate feel
• 16:9 widescreen layout
• includes charts, graphs, maps, and more

6. A Free PowerPoint Template “Investor”

• a professional corporate design
• 15 free slides in 16:9 widescreen aspect ratio

7. Marketing Plan Free Powerpoint Template

A tastefully prepared business-themed presentation template for Powerpoint in a blue-and-green color scheme. This template is available in two aspect ratios: 4:3 and 16:9. It also contains useful data visualization tools like charts, graphs, tables, and more.

• 26 business-themed slides
• 4:3 and 16:9 aspect ratios
• includes tables, flowcharts, graphs, and more

8. Business Idea Free Powerpoint Template

A rich business plan template consisting of 31 unique and useful slides. The design is available in 27 color schemes, so you can customize it according to your brand. You will find all kinds of charts, graphs, infographic slides, SWOT analysis slides, and more useful content.

• 31 useful slides
• 27 color options

9. “Nook” Minimalist Pitch Deck Powerpoint Template

This template will allow you to make a quick overview of your company and business plan. With 12 attractively designed slides, made in a gold, white, and black color scheme, you will definitely impress with style and modern vision. Easy to edit with high-quality vector graphics included.

• 12 different slides with modern designs

10. Free Simple Business Plan Presentation Template

A simple and practical business plan template suitable for presentations in most PowerPoint versions, Keynote, and Google Slides. The 8 slides included are designed to be useful and effective in presenting your company data. You will find high-quality vector shapes, diagrams, charts, and infographics. The slides are versatile and can serve various purposes.

• 8 slides that can be edited easily
• compatible with PowerPoint, Keynote, Google Slides
• design with modern gradients
• free to download (requires your email)

11. Free ‘Xe’ PowerPoint Modern Business Minimal Template

• 42 unique free slides with a modern, relaxing design
• includes animations, transitions, and video placeholders
• PPTX file format

12. Free Modern Business Powerpoint Template

A two-color design choice of light or dark including charts, maps, diagrams, and other useful slides for multipurpose presentations. a smooth, consistent, well-ordered look.

• Resolution – High 16:9
• Number of slides – 2 color versions of 34
• Color themes – white/light blue or dark/blue

13. Corporate Presentation Free Template

Clean and classic design suitable for presenting your business. The pack has 85 different slides for you to customize and adapt to your brand.

• Auto-animated
• Font file included

That’s all!

Fingers crossed that this collection helped you find the right free business plan Powerpoint tutorial for your needs. With their modern design and fully editable content, you are on the way to success for sure.

Would you like to browse even more freebies? Check out these suggestions:

• The Best Minimalist Powerpoint Templates for Free Download
• Top Resume Powerpoint Templates to Help You Stand Out
• The Best Free Infographic Templates in 2022 for Every Software

Premium: MultiSplash PowerPoint Templates

A professionally designed PowerPoint template with 77 slides for every type of presentation – report, marketing, educational, product introduction, plans, and more.

• 77 multipurpose presentation slides
• 120 Icons and illustrations included

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Iveta Pavlova

Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.

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How to Make a Killer Business Plan Presentation (+Templates)

Learn how to make a business plan presentation with tips for slide design, structure, and engaging examples, as well as templates to bring your vision to life.

7 minute read

helped business professionals at:

Short answer

What slides should a business plan presentation include?

• Opening slide
• Your Unique Selling Proposition (USP)
• Business overview
• The challenge you're addressing
• Market analysis
• Your solution
• Marketing and sales strategy
• Goals and Key Performance Indicators (KPIs)
• Team composition
• Funding request and allocation

Your business plan presentation needs to be as strong as your idea

Having a well-crafted business plan is crucial, but if it's not presented effectively, it's like having a treasure map that no one can read.

Even the best ideas can fall flat if they're not communicated clearly, potentially burying your chance of getting your business off the ground.

Remember, presenting a business plan is more than just sharing facts and figures. It's about engaging your audience, whether they're investors or stakeholders, and making them believe in your vision.

But don't worry, you're not alone in this. This guide is here to help you master the art of business plan presentation. You'll learn how to structure your presentation, design slides that captivate, and conclude in a way that leaves a lasting impact and drives action.

Let's dive in!

What to include in a business plan presentation?

A business plan presentation is your chance to delve deep, showcasing not just the what and the how, but also the why of your business. It's your strategic playbook that can persuade investors, guide your team, and set the foundation for your business's success.

11 essential slides of a business plan presentation:

Opening slide: Set the tone with an engaging first impression.

Your Unique Selling Proposition (USP): Define what sets your business apart.

Business overview: Offer a concise snapshot of your company.

The challenge you're addressing: Describe the problem your business solves.

Market analysis: Demonstrate your understanding of the industry and market trends.

Your solution: Detail how your product or service addresses the problem you’ve identified.

Marketing and sales strategy: Outline your approach to winning and keeping customers.

Goals and Key Performance Indicators (KPIs): Specify your objectives and how you’ll measure success.

Team composition: Introduce key team members, their roles, and expertise.

Funding request and allocation: Explain your financial requirements and how the funds will be utilized.

Next steps: Guide the reader on the next steps after reviewing your plan, whether it's a meeting request, further discussion, or a specific action you want them to take.

What does a business plan presentation look like?

In today's fast-paced business world, static business plan presentations are losing their edge. Imagine having to constantly pinch and zoom on a mobile device just to see the details. It's frustrating and distracting.

People also get disengaged when faced with walls of text. They're there to hear a story, not read a novel.

Interactive presentations, on the other hand, bring your business plan to life. They encourage audience participation, adapt to the flow of discussion, and make complex ideas more digestible and memorable.

You can see what an interactive business plan presentation looks like below:

How to turn a business plan into a presentation

Transforming your business plan into a presentation is a crucial step in bringing your vision to life. It's not just about having a plan; it's about presenting it in a way that resonates with investors and partners.

Start by distilling the essence of your plan, focusing on key points like your mission, market analysis, and financial projections. Use engaging visuals and a clear narrative to make complex information accessible.

For detailed insights on how to write a business plan , check out our guide.

How to make a business plan presentation in 6 easy steps

Crafting a business plan is about blending vision and strategy into a narrative that captivates your audience. With Storydoc's AI business presentation maker, creating this narrative becomes intuitive and easy.

In the guide below, we'll show you how to turn your plan into an engaging presentation in 6 simple steps. Stick around to see how seamlessly Storydoc can bring your business story to life.

1) Describe your presentation’s objective

Kick things off by sharing with our AI the type of business plan you're looking to create. This is like setting the GPS for your journey, ensuring every part of your plan is aligned with your end goal.

2) Give an overview of yourself, your organization, and your offering

Introduce the essence of your business - who you are, what your company stands for, and the unique value of what you offer. This sets the stage for a personalized and relevant presentation.

3) Select a suitable design template

Dive into our collection of design templates and pick one that resonates with your business's personality.

4) Tailor your business plan presentation to your needs

Now, here’s where you add your personal touch. Fill in your details, tweak the design, and watch the magic happen as the template adapts to your content. This is where your business plan presentation starts to take on a life of its own.

Then, you can either upload your own multimedia elements or sit back as our AI assistant generates some for you.

5) Add personalized elements

Next up, sprinkle in some personalization. It works just like personalizing a newsletter - you can insert dynamic variables that automatically fill up with your recipient's data.

This level of customization not only makes your presentation feel tailor-made for each reader but also adds a layer of engagement. As a matter of fact, it can get 68% more people to read your deck in full , and share it internally 2.3x more often!

6) Review and refine your business plan presentation

Finally, take a step back and review your plan. Ensure it looks good, flows well, and clearly conveys your message.

The beauty of Storydoc is that it's a living document – if you spot a mistake or need to update information after sharing, you can. You're in control, ensuring your audience always sees the most polished and up-to-date version of your business plan presentation.

Business plan design principles to turn average into impressive

Designing a business plan presentation is about more than just putting words on a page; it's about creating an experience that captures and holds attention. In today's digital age, the way you present your plan can be just as important as the content itself.

Let's explore how to design a business plan presentation that stands out in the modern business landscape.

1) Move from static to interactive

Gone are the days of static, text-heavy business plan presentations. Today's plans are interactive, engaging readers with clickable elements, dynamic charts, and even embedded videos.

This interactivity not only makes your plan more interesting but also allows readers to engage with the content in a more meaningful way.

Here's a great example of an interactive business plan presentation:

2) Use scroll-based design

Forget the hassle of pinching and zooming on a PDF. A scroll-based design, similar to a modern website, offers a fluid reading experience.

It's straightforward and aligns with how we naturally consume content online, making your business plan presentation easier and more enjoyable to read.

Here's an example of scroll-based design:

3) Make sure your business plan presentation is mobile-friendly

With so many people reading on their phones, your business plan presenttion needs to look good on any device.

Responsive design means your plan is easily readable on a phone, tablet, or computer, ensuring that your message is clear no matter how your audience accesses it.

4) Shift from local files to online documents

Step away from traditional Word docs or PDFs and embrace online documents. They're great for sharing, updating in real time, and collaborating with others.

Plus, they're accessible from anywhere, which is perfect for busy investors who are always on the move.

For more information, check out our comparison of the best business plan document types .

5) Embrace visual storytelling

Use visuals like infographics and charts to tell your business's story. They can turn complex data into easy-to-understand, engaging information. A well-placed visual can often do a better job of explaining your points than text alone.

Here's a great example of visual storytelling:

Best business plan software

Selecting the right tool to create your business plan presentation is vital for any startup. To ease your journey, I've compiled a list of the top business plan software, each designed to cater to different needs.

From comprehensive platforms guiding you step-by-step to dynamic tools that add interactive elements to your presentation, there's something for every entrepreneur.

The best business plan software currently available:

LivePlan.com

BizPlan.com

Upmetrics.co

GoSmallBiz.com

Business Sorter

MAUS Master Plan Lean

For a deep dive into each tool and to find the one that best fits your business's needs, explore our detailed guide to the best business plan software .

Interactive business plan presentation templates

The pressure to get your business plan presentation right can be overwhelming. After all, in many cases, you only get one shot to impress.

These business plan presentation templates offer a framework that takes care of the structure and design, allowing you to focus solely on fleshing out your strategy.

Whether you're pitching to investors, partners, or stakeholders, these templates give you the confidence that your plan is presented in the best possible light.

Grab one and see for yourself.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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• Business Plans

24 Best Business Plan PowerPoint Templates (PPT Presentation Examples 2024)

Zapnu - Business Plan PowerPoint Template for Free

• multipurpose, simple PowerPoint template
• 30 unique slides
• 3 premade themes (Green, Orange, Teal)
• dark and light versions
• works as a fundraising PowerPoint template for free

Yefora - Multi Purposes PowerPoint Template

• 60 sample business plans PPT slides
• fully editable text
• RGB color mode
• simple slides to make your key points clearer 

Deep – Multipurpose Presentations Template

• perfect for fundraising and startups
• 15+ layouts with light and dark variations
• fully editable and customizable
• 700+ editable icons

Evolved - Business Plan PowerPoint Template for Free

• 40+ total slides
• for creative, education, or business presentation
• one of the best fundraising presentations PPT
• easily editable
• vector-based icons

Explore all of these business plan presentation PPT examples. See how a polished, engaging presentation can captivate your audience. You can even find an amazing fundraising presentation template for your next project. 

Looking for non-profit PowerPoint templates? Get a PowerPoint business plan from Envato Elements and impress investors and stakeholders. Let's look at some business plan PowerPoint presentation examples:

Influencers Business Plan Presentation

• ultra-modern design
• great for business, portfolio, corporate, branding, advertising
• 35 sample business plans PPT layouts
• business plan examples PPT guidelines

CORPORARY - Business PowerPoint Template

• clean, modern, and easy to edit
• perfect for PowerPoint business plan or portfolio
• easy to customize and fully editable

Opus - Business PowerPoint Template

• colorful and innovative design
• 12 .PPTX files and 12 .PPT files
• 3 premade color themes
• includes business plan examples PPT layouts 

Modern Blue Green Digital Marketing Presentation

• versatile business business plan template PPT
• perfect for presenting a marketing strategy
• fully editable
• 25 unique slides

Modern Minimalist Business Plan Presentation 012

• suitable for many businesses
• all elements are fully editable
• 30 unique slides with data charts and infographics
• 16:9 widescreen ratio

Business Plan PowerPoint Template Presentation

• trendy and colorful presentation
• ideal for pitching your business plans
• 30 PowerPoint business plan slides
• free web fonts used and recommended

Business Plan PowerPoint

• PowerPoint business plan presentation
• drag and drop images
• strong focus on typography and usability
• predefined text styles

RADEON Presentation Template

• 30 modern, creative, unique slides
• 5 color schemes
• perfect business plan template PPT and startup PPT
• works for a non-profit organization PowerPoint presentation

SWOT Business Presentation

• perfect for corporate presentations
• 20+ color themes
• 111 simple unique slides
• multiple aspect ratio (16:9, 4:3, US Letter)

Proxima Business PowerPoint Template

• clean business plan template PPT
• big typefaces to focus on data
• 72+ unique slides and 6 color schemes
• transitions (not over-animated)

Business Planning  PowerPoint Template

• 150+ total slides
• handcrafted infographic
• Pixel-perfect illustrations
• all graphics are resizable and editable

Business Plan for Presentation Template

• easy-to-use presentation template
• unique and creative slides
• PowerPoint, Keynote, and Google Slides template
• easy drag and drop to change images

Fritz - Business Plan

• 30 editable slides for Google Slides and PowerPoint
• perfect for your startup or business
• 16:9 aspect ratio 
• Google Fonts

Planning Modern Business PowerPoint Template

• infographic pack for building recognition
• 80 unique slides
• light and dark versions
• fully customizable

Business Plan PowerPoint Template

• professional presentation template
• 16:9 aspect ratio (HD)
• perfect for your business, startup, or tech and finance presentation

Business Plan Presentation PowerPoint Template

• modern presentation with 32 PowerPoint slides
• includes creative layouts and infographics
• easily edit and adjust to suit your business needs
• Google Fonts used

Sunne - Creative Agency Business Plan Presentation

• creative agency business plan presentation
• 15 unique slides (PPT and PPTX)
• uses free fonts from Google Fonts

Keria - Business Plan PowerPoint Template

• engaging business plan examples PPT
• 50 unique and editable presentation slides
• 2 color variations
• vector shape illustrations are included

REKA - BUSINESS PLAN

• theme suitable for PowerPoint and Google Slides
• 30 editable slides
• aspect ratio 16:9
• dynamic business plan PowerPoint example
• works as a non-profit pitch deck example

Conderi - Marketing PowerPoint Template

• 15 PowerPoint slides
• 16:9 widescreen ratio (1920×1080px)
• picture placeholder

Are you ready to take your business to new heights?

Elevate your strategy with premium and free business plan PowerPoint templates from Envato Elements . Also fund plenty of sample fundraising PowerPoint presentations for you to customize in no time. 

We've seen a bunch of business plan PowerPoint presentation examples in this article. Looking for a non-profit fundraising PowerPoint presentation? We've also featured some of the best fundraising presentations PPT for your startup.

Choose from the business plan PowerPoint examples featured to make your brand shine. Boost your business towards success for 2024 and the future!

Editorial Note: This article has been completely rewritten to make it more usable for the reader.

550+ Business Plan Examples to Launch Your Business

Need help writing your business plan? Explore over 550 industry-specific business plan examples for inspiration.

Find your business plan example

Accounting, Insurance & Compliance Business Plans

• View All 25

Children & Pets Business Plans

• Children's Education & Recreation
• View All 33

Cleaning, Repairs & Maintenance Business Plans

• Auto Detail & Repair
• Cleaning Products
• View All 39

Clothing & Fashion Brand Business Plans

• Clothing & Fashion Design
• View All 26

Construction, Architecture & Engineering Business Plans

• Architecture
• Construction
• View All 46

Consulting, Advertising & Marketing Business Plans

• Advertising
• View All 54

Education Business Plans

• Education Consulting
• Education Products

Business plan template: There's an easier way to get your business plan done.

Entertainment & Recreation Business Plans

• Entertainment
• Film & Television
• View All 60

Events Business Plans

• Event Planning
• View All 17

Farm & Agriculture Business Plans

• Agri-tourism
• Agriculture Consulting
• View All 16

Finance & Investing Business Plans

• Financial Planning
• View All 10

Fine Art & Crafts Business Plans

Fitness & Beauty Business Plans

• Salon & Spa
• View All 36

Food and Beverage Business Plans

• Bar & Brewery
• View All 77

Hotel & Lodging Business Plans

• Bed and Breakfast

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

IT, Staffing & Customer Service Business Plans

• Administrative Services
• Customer Service
• View All 22

Manufacturing & Wholesale Business Plans

• Cleaning & Cosmetics Manufacturing
• View All 68

Medical & Health Business Plans

• Dental Practice
• Health Administration
• View All 41

Nonprofit Business Plans

• Co-op Nonprofit
• Food & Housing Nonprofit
• View All 13

Real Estate & Rentals Business Plans

• Equipment Rental

Retail & Ecommerce Business Plans

• Car Dealership
• View All 116

Technology Business Plans

• Apps & Software
• Communication Technology

Transportation, Travel & Logistics Business Plans

• Airline, Taxi & Shuttle
• View All 62

View all sample business plans

Example business plan format

Before you start exploring our library of business plan examples, it's worth taking the time to understand the traditional business plan format . You'll find that the business plan samples in this library and most investor-approved business plans will include the following sections:

Executive summary

The executive summary is an overview of your business and your plans. It comes first in your business plan and is ideally only one to two pages. You should also plan to write this section last after you've written your full business plan.

Your executive summary should include a summary of the problem you are solving, a description of your product or service, an overview of your target market, a brief description of your team, a summary of your financials, and your funding requirements (if you are raising money).

Products & services

The products & services chapter of your business plan is where the real meat of your plan lives. It includes information about the problem that you're solving, your solution, and any traction that proves that it truly meets the need you identified.

This is your chance to explain why you're in business and that people care about what you offer. It needs to go beyond a simple product or service description and get to the heart of why your business works and benefits your customers.

Market analysis

Conducting a market analysis ensures that you fully understand the market that you're entering and who you'll be selling to. This section is where you will showcase all of the information about your potential customers. You'll cover your target market as well as information about the growth of your market and your industry. Focus on outlining why the market you're entering is viable and creating a realistic persona for your ideal customer base.

Competition

Part of defining your opportunity is determining what your competitive advantage may be. To do this effectively you need to get to know your competitors just as well as your target customers. Every business will have competition, if you don't then you're either in a very young industry or there's a good reason no one is pursuing this specific venture.

To succeed, you want to be sure you know who your competitors are, how they operate, necessary financial benchmarks, and how your business will be positioned. Start by identifying who your competitors are or will be during your market research. Then leverage competitive analysis tools like the competitive matrix and positioning map to solidify where your business stands in relation to the competition.

Marketing & sales

The marketing and sales plan section of your business plan details how you plan to reach your target market segments. You'll address how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success.

The operations section in our business plan examples covers the day-to-day workflows for your business to deliver your product or service. What's included here fully depends on the type of business. Typically you can expect to add details on your business location, sourcing and fulfillment, use of technology, and any partnerships or agreements that are in place.

Milestones & metrics

The milestones section is where you lay out strategic milestones to reach your business goals.

A good milestone clearly lays out the parameters of the task at hand and sets expectations for its execution. You'll want to include a description of the task, a proposed due date, who is responsible, and eventually a budget that's attached. You don't need extensive project planning in this section, just key milestones that you want to hit and when you plan to hit them.

You should also discuss key metrics, which are the numbers you will track to determine your success. Some common data points worth tracking include conversion rates, customer acquisition costs, profit, etc.

Company & team

Use this section of your business plan to describe your current team and who you need to hire. If you intend to pursue funding, you'll need to highlight the relevant experience of your team members. Basically, this is where you prove that this is the right team to successfully start and grow the business. You will also need to provide a quick overview of your legal structure and history if you're already up and running.

Financial projections

Your financial plan should include a sales and revenue forecast, profit and loss statement, cash flow statement, and a balance sheet. You may not have established financials of any kind at this stage. Not to worry, rather than getting all of the details ironed out, focus on making projections and strategic forecasts for your business. You can always update your financial statements as you begin operations and start bringing in actual accounting data.

Now, if you intend to pitch to investors or submit a loan application, you'll also need a "use of funds" report in this business plan section. This outlines how you intend to leverage any funding for your business and how much you're looking to acquire. Like the rest of your financials, this can always be updated later on.

The appendix isn't a required element of your business plan. However, it is a useful place to add any charts, tables, definitions, legal notes, or other critical information that supports your business plan. These are often lengthier or out-of-place information that simply didn't work naturally into the structure of your plan. You'll notice that in these business plan examples, the appendix mainly includes extended financial statements.

Types of business plans explained

While all business plans cover similar categories, the style and function fully depend on how you intend to use your plan. To get the most out of your business plan, it's best to find a format that suits your needs. Here are a few common business plan types worth considering.

Traditional business plan

The tried-and-true traditional business plan is a formal document meant to be used for external purposes. Typically this is the type of plan you'll need when applying for funding or pitching to investors. It can also be used when training or hiring employees, working with vendors, or in any other situation where the full details of your business must be understood by another individual.

Business model canvas

The business model canvas is a one-page template designed to demystify the business planning process. It removes the need for a traditional, copy-heavy business plan, in favor of a single-page outline that can help you and outside parties better explore your business idea.

The structure ditches a linear format in favor of a cell-based template. It encourages you to build connections between every element of your business. It's faster to write out and update, and much easier for you, your team, and anyone else to visualize your business operations.

One-page business plan

The true middle ground between the business model canvas and a traditional business plan is the one-page business plan . This format is a simplified version of the traditional plan that focuses on the core aspects of your business.

By starting with a one-page plan , you give yourself a minimal document to build from. You'll typically stick with bullet points and single sentences making it much easier to elaborate or expand sections into a longer-form business plan.

Growth planning

Growth planning is more than a specific type of business plan. It's a methodology. It takes the simplicity and styling of the one-page business plan and turns it into a process for you to continuously plan, forecast, review, and refine based on your performance.

It holds all of the benefits of the single-page plan, including the potential to complete it in as little as 27 minutes . However, it's even easier to convert into a more detailed business plan thanks to how heavily it's tied to your financials. The overall goal of growth planning isn't to just produce documents that you use once and shelve. Instead, the growth planning process helps you build a healthier company that thrives in times of growth and remains stable through times of crisis.

It's faster, keeps your plan concise, and ensures that your business plan is always up-to-date.

Download a free sample business plan template

Ready to start writing your own business plan but aren't sure where to start? Download our free business plan template that's been updated for 2024.

This simple, modern, investor-approved business plan sample is designed to make planning easy. It's a proven format that has helped over 1 million businesses write business plans for bank loans, funding pitches, business expansion, and even business sales. It includes additional instructions for how to write each section and is formatted to be SBA-lender approved. All you need to do is fill in the blanks.

How to use an example business plan to help you write your own

How do you know what elements need to be included in your business plan, especially if you've never written one before? Looking at business plan examples can help you visualize what a full, traditional plan looks like, so you know what you're aiming for before you get started. Here's how to get the most out of a business plan sample.

Choose a business plan example from a similar type of company

You don't need to find an example of a business plan that's an exact fit for your business. Your business location, target market, and even your particular product or service may not match up exactly with the business plans in our gallery. But, you don't need an exact match for it to be helpful. Instead, look for a business plan sample that's related to the type of business you're starting.

For example, if you want to start a vegetarian restaurant, a plan for a steakhouse can be a great match. While the specifics of your actual startup will differ, the elements you'd want to include in your restaurant's business plan are likely to be very similar.

Use a business plan example as a guide

Every startup and small business is unique, so you'll want to avoid copying an example of a business plan word for word. It just won't be as helpful, since each business is unique. You want your business plan to be a useful tool for starting a business —and getting funding if you need it.

One of the key benefits of writing a business plan is simply going through the process. When you sit down to write, you'll naturally think through important pieces, like your startup costs, your target market , and any market analysis or research you'll need to do to be successful.

You'll also look at where you stand among your competition (and everyone has competition), and lay out your goals and the milestones you'll need to meet. Looking at an example of a business plan's financials section can be helpful because you can see what should be included, but take them with a grain of salt. Don't assume that financial projections for a sample company will fit your own small business.

If you're looking for more resources to help you get started, our business planning guide is a good place to start. You can also download our free business plan template .

Think of business planning as a process, instead of a document

Think about business planning as something you do often , rather than a document you create once and never look at again. If you take the time to write a plan that really fits your own company, it will be a better, more useful tool to grow your business. It should also make it easier to share your vision and strategy so everyone on your team is on the same page.

Adjust your business plan regularly to use it as a business management tool

Keep in mind that businesses that use their business plan as a management tool to help run their business grow 30 percent faster than those businesses that don't. For that to be true for your company, you'll think of a part of your business planning process as tracking your actual results against your financial forecast on a regular basis.

If things are going well, your business plan will help you think about how you can re-invest in your business. If you find that you're not meeting goals, you might need to adjust your budgets or your sales forecast. Either way, tracking your progress compared to your plan can help you adjust quickly when you identify challenges and opportunities—it's one of the most powerful things you can do to grow your business.

Prepare to pitch your business

If you're planning to pitch your business to investors or seek out any funding, you'll need a pitch deck to accompany your business plan. A pitch deck is designed to inform people about your business. You want your pitch deck to be short and easy to follow, so it's best to keep your presentation under 20 slides.

Your pitch deck and pitch presentation are likely some of the first things that an investor will see to learn more about your company. So, you need to be informative and pique their interest. Luckily we have a round-up of real-world pitch deck examples used by successful startups that you can review and reference as you build your pitch.

For more resources, check out our full Business Pitch Guide .

Ready to get started?

Now that you know how to use an example of a business plan to help you write a plan for your business, it's time to find the right one.

Use the search bar below to get started and find the right business plan example for your business idea.

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As an MBA student , selecting the perfect presentation topics can be challenging. It is vital to choose practical issues that go beyond theory. They must enhance your communication, critical thinking, and problem-solving skills. Keywords like "innovation," "leadership," "market trends," or "sustainability" can guide you in the right direction.

This article empathizes with your struggles as a student and aims to provide you with topic inspirations and presentation-maker platforms. Our MBA topic for presentation selection is designed to simplify this process and eliminate stress. The right topic will help align your academic and career goals and enable you to create the perfect topic presentations.

With the tips in this article, you can confidently go through your MBA journey. The topics can inspire, educate, and empower, making it easy for you to learn, grow, and excel in school. Read this article today, and make your MBA presentation experience an achievement.

In this article

• 50 MBA Presentation Topics for MBA Students
• 5 Recommended Sites for MBA Presentation Templates
• Wondershare Presentory: For Simple and Interesting Presentations

Part 1. 50 MBA Presentation Topics for MBA Students

Choosing the proper MBA presentation topic is crucial for students looking to excel in their academic journey and future careers. These topics provide valuable insights and help students develop essential skills. Here, we present 50 unique MBA topics for presentation that cover a wide range of areas. These will include ideas from contemporary business challenges to emerging trends and strategies:

• Strategic Management through the Digital Age. Talk about how businesses make plans in the digital world.
• Global Market Entry Strategies. Discuss how companies sell things in other countries.
• Leading in the 21 st Look at how people lead others in modern times.
• Financial Risk Management. Managing financial risks.
• Sustainability and CSR (Corporate Social Responsibility). Study how doing good things can help a company.
• Entrepreneurship and Innovation. Keys to entrepreneurial success.
• Marketing through the Digital Era. Explore how to tell people about products on the Internet.
• Optimizing Supply Chains through Management. Learn how to make getting things to customers work better and cost less.
• Mergers and Acquisitions. Look at how companies join together and what can go wrong.
• Business Ethics as Found in Corporate Governance. Discuss doing the right thing in business and how a company is run.
• Data Analytics in Business Decision-Making. See how numbers help companies make choices.
• Crisis Management and Communication. Learn how to handle problems and talk to people during tough times.
• Innovation Management. Discuss how to make new ideas work in a company.
• Branding Strategies for the Modern Age. Talk about how to make a company's name strong online.
• E-commerce Strategies and Trends. Learn about the latest ways to sell things on the Internet.
• Strategies for Market Expansion. Discuss how to get more customers in a competitive world.
• Leadership vs. Management. Understand the difference between leading a group and running it.
• Financial Planning and Analysis. See how to make money plans and use numbers for choices.
• Change Management. Explore how to make big changes in a company.
• Digital Transformation Strategies. Learn how to change and stay important in the internet age.
• Employee Management vis-à-vis Corporate Culture. Talk about how workers feel and how it affects a company.
• Economic Trends and Business Opportunities. Look at what's happening in the economy and how it affects business chances.
• Project Management Best Practices. Learn about popular practices in completing projects.
• Business Model Innovation. Talk about new ways to make a business work well.
• Ethical Leadership in Business. See how being good helps a company.
• Consumer Behavior Analysis. Find out why people buy things and what it means to sell stuff.
• Strategies for Talent Acquisition and Retention. Assess the best methods for talent acquisition and retention.
• Financial Technology (Fintech) Trends. Explore what's new in money technology.
• Cross-cultural Management. Analyze the intricacies of managing employees from different cultures.
• Strategic Human Resource Management. See how people management helps a company's goals.
• Artificial Intelligence in Business. Learn how robots and computers help companies.
• Blockchain Technology and Its Implications. See how a special kind of computer helps business.
• Economic Impact of Environmental Policies. Learn how rules about the environment affect money.
• Healthcare Management and Innovation. Talk about new ideas for making healthcare better.
• Strategic Marketing for Startups. Learn how to tell people about a new business.
• Strategies for Enhancing Customer Loyalty. Find out how to make people want to keep buying from a company.
• International Trade and Tariffs. See how trade rules between countries affect businesses.
• Digital Transformation in Retail. Learn how the Internet is changing the way people shop.
• Supply Chain Resilience. Discuss strategies for building resilient supply chains that can withstand disruptions.
• Sustainable Business Models. Explore how to make a company that does good things.
• Negotiation and Conflict Resolution. Explore effective negotiation techniques and strategies for resolving conflicts in the workplace.
• Strategic Financial Planning for Startups. Learn how to make money plans for new businesses.
• Artificial Intelligence and Customer Service. See how robots and computers help customers.
• Economic Challenges of Pandemics. Learn how big problems like pandemics affect businesses.
• Inclusive Leadership. Talk about how being fair and including everyone helps a company.
• Economic Implications of Climate Change. Analyze the financial impact of climate change.
• Digital Advertising Strategies. Explore ways to advertise on the Internet.
• Strategies for Employee Well-being. Learn how to make workers feel good.
• E-commerce Logistics and Delivery. See how to get things to people who buy online.
• Data Privacy and Security. Learn how to keep information safe on the Internet.

Part 2. 5 Recommended Sites for MBA Presentation Templates

Creating an impactful MBA topic presentation requires well-researched content and visually engaging and professionally designed templates.

This section will present five recommended websites where you can find high-quality MBA presentation templates to elevate your presentations. These websites offer excellent PPT presentations for MBA students.

1. LearnPick

While mainly an education website, LearnPick is a valuable resource for professionals and MBA students seeking meticulously designed topic presentation templates. It has a dedicated section for MBA-related templates. The platform offers a collection of visually appealing and content-ready templates tailored to business and management topics.

Whether working on a project, report, or class presentation, LearnPick's templates can help you convey your ideas effectively and professionally.

2. SlideModel

SlideModel is a one-stop shop with versatile presentation templates. It even includes a specific category dedicated to MBA-related topics. This platform offers a vast library of templates designed to enhance the visual impact of your presentations. SlideModel's templates are visually engaging and customizable. The templates also allow you to adapt them to your specific needs.

3. SlideGeeks

SlideGeeks is your go-to source for business-related presentation templates. It includes a comprehensive selection of MBA students and professionals. These templates are thoughtfully crafted. They are designed to assist you in effectively communicating business concepts. SlideGeeks' templates combine aesthetics and functionality. This feature makes its templates excellent choices for your MBA topic presentations .

4. Slidesgo

Slidesgo offers diverse business-themed presentation templates. It's a valuable resource for MBA students looking to elevate their presentations. While not exclusively MBA-focused, Slidesgo's templates are adaptable and versatile, catering to various business topics. Explore their collection to discover templates that align with your MBA content needs.

5. SlideTeam

SlideTeam provides PowerPoint templates, images, graphics, and themes with a dedicated tag for MBA-related resources. This platform offers an extensive library of professionally designed templates to support your MBA presentations.

SlideTeam's templates are known for their clarity and visual appeal, making them an excellent choice for MBA students and professionals aiming to deliver impactful presentations.

Part 3. Wondershare Presentory : For Simple and Interesting Presentations

If you want another option, then Presentory is for you. It's an innovative and versatile presentation software designed to empower speakers, content creators, and professionals to craft compelling and visually stunning presentations. With a rich set of features, Presentory redefines how you create and deliver presentations. It's perfect for MBA students looking to develop PPT presentations .

Free Download Free Download Try It Online

Check out its key features to see how it stands out:

• Import Variety. Seamlessly import images, videos, and PowerPoint presentations for comprehensive content.
• Font Variety. Choose from a wide range of fonts to personalize your content.
• Beautification Tools. Enhance visual appeal with easy-to-use beautification effects.
• AI Keying. Remove backgrounds from the camera feed, keep the portrait image, and customize with a color picker.
• Conference Integration. Connect with Zoom, Google Meet, and other platforms for seamless presentations.
• DIY Teleprompter. Control your presentations with adjustable window size, font settings, and scroll play.
• Noise Reduction. Ensure clear audio quality, even in noisy environments.
• Filter Effects. Add style with filter effects, making your presentations more engaging.

Explore Presentory's powerful features to craft unique and beautiful presentations. Using the program will improve your MBA topic presentations .

The Bottom Line

In summary, crafting compelling presentations is an art that requires inspiration and the right tools. Turn to expertly designed templates from trusted websites. All the tools this article provides are perfect for creating topic presentations for MBA students . Once you're set, it's time to get your master's degree through beautiful presentations.

Additionally, consider integrating Presentory into your toolkit to elevate your presentation game. With the app, you can create presentations from scratch or templates. It has user-friendly features and seamless integration with popular conferencing platforms. Presentory empowers you to captivate your audience effortlessly. It's not just about convenience; it's about making your message shine.

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• Research Guides

MBAB 5P23: Entrepreneurship

• Business Plans
• Startup Ecosystem
• Idea Generation / COVID-19 Trends
• Product / Service
• Industry & Target Market
• Organizational Resources
• Financial Resources
• Sample Feasibility Reports

Sample Business Plans

Kinesiology and health care business plans, writing business plans.

• APA Style Help
• Get Help / Book a Consultation
• Business Models
• Elevator Pitches
• Finding Academic Research
• Evaluating Information Sources
• Library Resources for Alumni

The following sources contain sample business plans for different types of small businesses:

• Bplans.com - sample plans

Examples from MBA Students & Business Plan Competitions:

• Business Plan for Caregaroo (Kiana Mohseni, Simon Fraser University) MBA student project (Simon Fraser University)
• Business Plan for Launching a Luxury Adventure Tour Operator Based in Canada Greg Hung and Nikolai Khlystov (Simon Fraser University MOT MBA, 2011)
• University of Texas Austin, Venture Labs Investment Competition, Business Plans Contains executive summaries and selected full text business plans from competitions held at the University of Texas Austin from 1999 to 2016.

You can find additional examples by searching in Omni for  Subject contains Business Plans AND any field contains (kinesiology OR "health care") and limiting the results by Resource Type to Theses and Dissertations. These plans are available in the ProQuest Dissertations & Theses database . 

• Long Beach Mobile Fitness, LLC: A Business Plan Prepared by Matthew Vico, Master of Science in Health Care Administration, California State University, Long Beach
• Business Plan for a Physical Therapy Clinic in Rural Minnesota Prepared by Rick Borchardt, Master of Business Administration, The College of St. Scholastica
• Business plans in physiotherapy:a practical guide for the non specialist Physical therapy reviews, 2011-06-01, Vol.16 (3), p.210-227 The sample business plan for Physio Kids (a hypothetical new paediatric physiotherapy clinic service) is presented in the Appendix
• Using Business Plan Development as a Capstone Project for MPH Programs in Canada: Validation Through the Student Perspective Journal of Community Health, 2013, 38(5), 791-798. Describes elements of the business plan as applicable to public health practitioners.

The following sources provide guidance on writing business plans and may also include a sample plan or template.

• Writing a Business Plan: An Example for a Small Premium Winery (Cornell University) (PDF) more info... close... An Extension Bulletin prepared by Mark E. Pisoni and Gerald B. White, Charles H. Dyson School of Applied Economics and Management at Cornell University.
• Business Plan Guide (Government of Canada)
• The business plan and executive summary (MaRS)
• Write your business plan (U.S. Small Business Administration)
• Planning for success: your guide to preparing a business and marketing plan
• << Previous: Sample Feasibility Reports
• Next: APA Style Help >>
• Last Updated: Jun 18, 2024 2:14 PM
• URL: https://researchguides.library.brocku.ca/MBAB5P23

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ONLINE MASTER OF BUSINESS ADMINISTRATION

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The GMAT or GRE is not required for admission, making it even easier to take your next giant leap.   Learn more about our admission requirements .

Take the Next Giant Leap in Your Career

Earn your MBA 100% online from the Mitchell E. Daniels, Jr. School of Business at Purdue University, a leading STEM institution recognized for the persistent pursuit of innovation and excellence in business and technology.

Get ready to make your mark. Prepare for your next career success — online, on your terms.

Top 10 Most Innovative School

U.S. News & World Report named Purdue among the most innovative institutions in the nation for improvements in curriculum, faculty, students and technology. 1

#9 Best Online MBA in North America

In 2024, the Purdue Daniels school was ranked as one of the best online MBA programs in North America by CEO Magazine 2

Ranked and Respected

Earn a data- and technology-driven MBA from Purdue, a top 10 public university in the U.S. Purdue is also ranked #7 for Best Value, delivering both quality and affordability. 3

Prestigious Alumni Network

Purdue is ranked in the top 20 for most graduates working at leading Fortune 500 companies. 4 Join our international network of 600K+ alumni making an impact.

About the Purdue Online MBA

Develop the analytical, strategic and problem-solving expertise you need to lead teams and organizations. Learn how dynamic global environments are transforming modern business, and gain the management skills to tackle new challenges, drive change and inspire others. You'll experience an AACSB-accredited, quant-based curriculum that empowers you to ask the right questions while turning data into knowledge.

The Purdue Online MBA Offers:

• Balance: While you can complete your courses online when it’s convenient for you, our program provides 1-on-1 support from staff and faculty who host virtual sessions and office hours.
• Community: Learn from our esteemed faculty in a connected, collaborative online environment, where you still get the full, immersive Purdue student experience. Join Purdue’s worldwide network of students from 135+ countries.
• Growth and Support:  Work closely with a certified Executive Coach from the Career Services Office who provides specialized support in achieving your career goals. You’ll also enjoy 1-on-1 guidance from a Student Success Coach who’s dedicated to your educational and career advancement.

Tuition and Fees

$60,000.00 tuition for Indiana residents, including fees 5

$62,102.40 tuition for non-Indiana residents, including fees 5

$1,000 nonrefundable deposit required 6

Tuition Reductions

Purdue offers tuition reductions and scholarships for the Daniels School Online MBA to select individuals, ensuring that career advancement and personal growth are even more within reach.

For more information, please contact us at [email protected] or 877-491-0224 .

Upcoming Start Dates

Fall Term 2024

Apply by: August 1

Spring Term 2025

Apply by: December 1

Summer Term 2025

Apply by: April 1

Fall Term 2025

Apply by: August 7

Purdue News, Information and Highlights

Stay up-to-date on all that’s happening at Purdue University.

In the News

• Purdue Recognized as a Top Producer of Fulbright U.S. Scholars
• Purdue’s Daniels School Is Shaping the Future of Business Education
• Purdue Research: The Effect Airbnb Bans Have on Rental Markets
• Former World Bank President to Join Purdue University and Its Daniels School of Business
• Purdue University Receives $100 Million Commitment from Lilly Endowment
• Excellence in Economics: Three Daniels School Faculty Among Exeter Prize Finalists
• Purdue Offers Online MBAs in These 4 High-Demand, High-Paying Industries

Information and Events

• Learn More About the Mitchell E. Daniels School of Business
• Access the Purdue Business Journal
• Check out Daniels School of Business Events

About the Mitchell E. Daniels, Jr. School of Business

Part of a leading stem university.

Purdue’s Mitchell E. Daniels, Jr. School of Business is part of one of the world’s preeminent engineering, science and technology universities. Our graduates are immediately prepared to contribute and possess the leadership skills to advance their careers, initiate progress and innovation in their fields, and build a better world.

Respected Internationally

The Mitchell E. Daniels, Jr. School of Business' faculty , staff, students and alumni push the boundaries of knowledge and together solve the world’s most complex problems every day.

A “Brand That Matters”

For the second year in a row, Purdue was named as one of Fast Company’s “Brands That Matter,” a list honoring organizations for cultural relevance, social impact and clear, authentic communication. Purdue is proud to be the sole university and one of only 13 two-time honorees to join internationally recognized brands like Nike, Salesforce.org, Fender and other influential organizations who made the 2022 list. Come experience the Boilermaker brand of business !

What Our Students Say

"My Online MBA classes have immediately paid off in my day-to-day. It's been awesome to see things I learn in my coursework get put to use at work."

Meredith Simmons Purdue University Online MBA Graduate, 2022

"The Online MBA program offers group work in almost every course, which is where you get the opportunity to learn from your peers and learn about other roles or business industries that are out there."

Amanda Farrer Purdue University Online MBA Graduate, 2022

"What stood out to me about the program was the flexibility. I was working in a position where I was traveling a lot, and since the program is online, I could study from anywhere in the world."

Christian Coakley Purdue University Online MBA Student, 2023

Application Requirements

To be eligible for admission to this program, the following are recommended:

• At least 24 months of work experience
• The equivalent of a U.S. four-year bachelor’s degree
• A minimum GPA of 3.0

Application review emphasizes your work experience, prior undergraduate academic record and professional training. To be considered for the Purdue Online MBA program, you may be asked to complete an interview with the program manager, and you will be required to submit all the items below:

• Academic Statement of Purpose introducing yourself to the Admissions Committee ( view full details )
• Two letters of recommendation
• Personal History Statement ( view full details )
• Professional resume with education, work experience and training
• Official transcripts for every higher education institution attended. Please note: All transcripts and/or academic documents uploaded by the applicant to the online application system are considered unofficial. Please order your transcripts to be sent directly from your institution to the Purdue University Graduate School at [email protected] .
• Interview feedback

The Online MBA is a rigorous program that requires quantitative aptitude. The Daniels School's online programs admissions team will look for evidence of this in your application via previous coursework. If you feel that you do not have sufficient evidence in your previous coursework to demonstrate this aptitude, you may want to consider submitting a GMAT or GRE score to enhance your application. The GMAT or GRE is not required for admission to the online MBA.

Online Application

When completing your application for the Purdue master of business administration online program, select the following:

• Graduate major: Management (MBA)
• An area of interest
• Degree objective: Master of Business Administration (MBA)
• Course delivery method: Distance (online or off-campus location)
• Fall 2024 Term: August 19, 2024 (application deadline – August 1, 2024)
• Spring 2025 Term: January 13, 2025 (application deadline – December 1, 2024)

Transcript Information

• All applicants must upload to the online application transcript(s) and/or academic document(s) for every institution of higher education attended. If a transcript and diploma/degree certificate is not in English, an English translation (certified by the college or university that issued it) must be uploaded.
• The uploaded transcript and/or academic document must be from the official version of the document. An official transcript bears the original signature of the registrar and/or the original seal of the issuing institution.
• If personal identifying information such as a student identification number or Social Security number appear on the document, REMOVE THIS INFORMATION from your electronic version of your document or mark out the information in black ink before scanning your document.

All transcripts and/or academic documents uploaded by the applicant to the online application system are considered unofficial. Please order your transcripts to be sent directly from your institution to the Purdue University Graduate School at [email protected] . The Purdue University Graduate School reserves the right to require official transcripts and/or academic documents at any time during the admissions process.

Letters of Recommendation

• Two online recommendations are required for your application to be received. No more than two recommendations are needed.
• Recommendations will only be accepted through the online application (no paper recommendations will be accepted).
• We strongly urge (but do not require) that one recommendation be from your direct supervisor.
• Recommendations from friends, family members, acquaintances and other sources unable to evaluate professional or academic qualifications for MBA study are not acceptable.
• We require that recommenders submit the recommendations online (instructions to do so are provided within the online application).

Please note that we will not receive your application until at least two registered recommenders have submitted recommendations through the online application.

Required Essays

Academic statement of purpose (2-pages max).

The Academic Statement of Purpose is an opportunity for you to introduce yourself to the Admissions Committee. In your statement, you should share information about your academic background and training, academic objectives and interests, and why you are a good match for the program to which you are applying.

View more information about the application statement .

Personal History Statement

Your Personal History Statement helps reviewers learn more about you and your potential as a graduate student. Your statement may include relevant information about your leadership roles, community services projects, participation in diverse teams, as well as any barriers you’ve had to overcome to attend graduate school.

View details about the personal history requirements .

Personalize Your Degree Plan

It's Your MBA on Your Terms

Design your own plan of study to fit your individual needs and goals. Graduate in as few as two years, or lighten your course load and take more time. For busy adults balancing work and school, it’s important to be able to slow down when you need to — or speed up when life allows.

You can also customize your MBA by choosing from a wide range of courses that best align to your career plans. Want to further hone your expertise? Add a specialization in one of ten high-demand areas, such as Business Analytics, Machine Learning and AI, and Digital Marketing & Analytics.

Additional Daniels School Master’s Programs

Whether you are an experienced working professional or looking to launch your career, Daniels offers a variety of graduate business options designed to suit your background and goals:

• Master of Business Programs
• Online Programs
• Specialized Master's Programs
• Certificate and Professional Development Programs

As Few as 2 Years

Program Length

3 Times a Year

Start Dates

100% Online

Learning Format

Ready to Take Your Next Giant Leap?

Notes and conditions - please read.

1 Innovative Institutions: Source: U.S. News & World Report, on the internet at https://www.usnews.com/best-colleges/rankings/national-universities/innovative

2 #9 Best Online MBA in North America: Source: https://ceo-mag.com/wp-content/uploads/2024/04/2024-Global-MBA-Rankings-All-Categories-.pdf

3 Top 10 Public University: The Wall Street Journal/Times Higher Education, on the internet at https://www.timeshighereducation.com/student/best-universities/best-public-universities-united-states ; #7 for Value: The Wall Street Journal/Times Higher Education, on the internet at https://www.wsj.com/articles/college-rankings-list-2022-11632246093

4 Graduates at Fortune 500 Companies: Source: Forbes, on the internet at https://www.forbes.com/sites/michaeltnietzel/2021/09/04/the-universities-with-the-most-graduates-working-at-top-fortune-500-companies/

5 Tuition rate includes fees. Tuition and fees are subject to increase based on approval by the Purdue University Board of Trustees. Financial aid is available to those who qualify.

6 Deposit is applied toward the first semester's tuition upon enrollment.

• Preferences

Entrepreneurship for MBA Students - PowerPoint PPT Presentation

Entrepreneurship for MBA Students

Entrepreneurship for mba students proving the business concept lecture 4 – powerpoint ppt presentation.

• Proving the Business Concept
• The world of possibilities is unlimited but the world of ideas is even larger
• Some ideas are ready to be turned into a growing profitable business immediately. Some have to wait till critical technological problems are overcome
• Some ideas are practical while most of ideas are not.
• This lecture discusses the process of opportunity screening
• It discusses systematic ways of discarding unfeasible ideas, and identifying unfeasible aspects of otherwise practical ideas
• This lecture will assist the entrepreneur of avoiding unfeasibility before committing him/herself to investing time needed to produce a complete business plan and long before the entrepreneur or anyone associated with him commits money or other significant resources into an attempt on the impossible
• As part of this screening process, you will need to make projections of revenue and marketing expenses of your venture
• The stylized map of the enterprise creation process
• Every innovation starts with an idea, but only a few ideas become innovations
• Some inventors are profoundly reluctant to allow their concept or prototypes to be examined in detail by experts as a broad generalization, an entrepreneur or investor who backs a product so secret that a reputable consulting engineer cannot be trusted to examine it and prepare a confidential report is putting their money at high risk
• The starting point for every new enterprise is the problem and the idea for solving it
• Every idea is the product of humans imagination and some ideas are bound to stay there
• Ideas must be tested for fatal flaws before they can be set out as a concept
• A concept is a combination of an idea for resolving a problem and a practical proposal in an outline form at least, for delivering that solution
• A concept may address a real problem and be technical feasible and commercially unfeasible
• Developing a complete business plan takes time and effort and it is disappointing to get to the end of the process and discover that the concept cannot be turned into a commercial proposition
• The less invested in a flawed idea, the less psychological pain involved in abandoning it
• What is a Feasibility Study?
• What is a Business Plan?
• How do they differ?
• What Resources are available to help develop each?
• A feasibility study is an analysis of the viability of an idea through a disciplined and documented process of thinking through the idea from its logical beginning to its logical end.
• A feasibility study provides an Investigating function that helps answer Should we proceed with the proposed project idea? Is it a viable business venture?
• A feasibility study should be conducted to determine the viability of an idea BEFORE proceeding with the development of a business.
• A feasibility study of an idea is conducted at three levels
• Operational Feasibility
• Will it work?
• Technical Feasibility
• Can it be built?
• Economic Feasibility
• Will it make economic sense if it works and is built?
• Will it generate PROFITS?
• Fatal flaws are facts about an opportunity that make it impossible for a new enterprise based upon it to succeed
• If this list was routinely consulted before people put their time and money into a new venture, a lot of pain may be avoided
• Marketing feasibility does anyone want it? Has the product any features that would persuade someone to choose it ahead of currently available products?
• Fundamental legality is it legal?
• Provide a thorough examination of all issues and assessment of probability of business success
• Give focus to the project and outline alternatives
• Narrow business alternatives
• Surface new opportunities through the investigative process
• Identify reasons NOT to proceed
• Enhance the probability of success by addressing and mitigating factors early on that could affect the project
• Provide quality information for decision making
• Help to increase investment in the company
• Provide documentation that the business venture was thoroughly investigated
• Help in securing funding from lending institutions and other monetary sources
• Data required for a feasibility study can come from primary or secondary sources
• Primary data can include formal interviews and surveys
• Collection of primary data can be expensive and time consuming
• Secondary data can include industry and trade publications, statistics of industry associations, and government agency reports
• Visitors to Thailand may be surprised that there are no T-Shirts bearing caricatures of the King
• No one in Singapore publishes a popular newspaper of magazine disrespectful of the Prime Minister
• Americans dont like to make any misuse of the Stars and Stripes
• Some Americans are surprised at the bureaucratic hurdles in the way anyone wishing to sell or buy handguns in other countries
• There are many products that are freely available in some countries and strictly banned in others
• Many types of business may only be conducted in premises that have been approved by one of more levels of the government
• Very strict standards backed up by severe penalties apply in many countries to facilities where food is prepared or stored
• Appliances that are connected to the water, gas or electricity supplies, or to the telecommunications network, must meet strictly enforced standards
• If laws and regulations block an opportunity, the entrepreneur can plan to secure an exemption or lobby to have the regulations amended. In the absence of an exemption or deregulation, such a proposal is fatally flawed
• Specialists and experts often fall into the trap of doing something because they can and assuming that other people will want the result while prospective users cant see the point at all.
• Marketing legends tell the tale of a pet food company in England, whose technicians discovered a new way to, process dog food. The product seemed to be a certain winner and the company invested in substantial advertising and negotiated extensive distribution. The first few days sales were fantastic the product walked off the shelves the company stepped up production and waited for the repeat orders, but none ever came. Dogs loathed the stuff!
• Entrepreneurial businesses must be managed, often more carefully than established ones, since there is little room for error. There are, however, no historical records from which objectives can be derived. A planning spreadsheet may be used to generate, among other things, prof forma sales and cost projections which can serve two major purposes
• They can provide a pseudo-historic base upon which objectives can be set and the performance of the organization in its early months monitored
• They can provide a tool which can be used to test the financial feasibility of a proposal and refine the marketing and organization plans of a feasible one, without going to the trouble of developing a full set of operating financial projections
• Identify and Estimate all Capital Expenditures
• Identify and Estimate all Variable Costs related to the Proposed Business Venture
• Identify People and Skills required to operate
• Determine Wages, Salaries, and Benefits
• Identify and Estimate Project Related Costs
• Infrastructure development or improvements
• Advertising and Promotion
• Municipal State Development taxes
• Identify and Estimate all Fixed Costs
• Estimate capital requirements for facilities, equipment and inventories
• Estimate working capital needs
• Estimate start-up capital needs until revenues are realized at full capacity
• Estimate other capital needs (constructions delays, technology malfunction, market access delays, etc.)
• Estimate other capital needs than those listed above
• Estimate Equity and Credit Needs
• Identify alternative equity sources and capital availability
• Producers, Local Investors, Venture Capitalists
• Identify and assess alternative credit sources
• Banks, Government, Grants, Local and State Economic Development Incentives
• Assess expected financing needs and alternative sources
• Interest Rates, Terms, Conditions, Etc.
• Utilize data collected to determine economic feasibility
• Estimate Expected Costs and Revenue
• Estimate the Profit Margin / Expected Net Profit
• Estimate the sales or usage needed to break-even
• Estimate the returns under various production, price and sales levels
• Benchmark against industry averages and/or competitors
• Identify limitations or constraints of the economic analysis
• Project expected cash flow during the start-up period
• Project income statement, balance sheet when reaching full operation
• A feasible business venture is one where
• the business will generate adequate cash flow and profits,
• the business will withstand the risks it will encounter,
• the business will remain viable in the long-term, and
• the business will meet the goals of the founders.
• After the feasibility study has been completed and presented to the leaders of the project, they should carefully study and analyze the conclusions and underlying assumptions
• Next they will decide which course of action to pursue
• Potential Courses of action include
• Developing a business plan and proceeding with creating and operating a business
• Identifying additional scenarios for further study
• A Business Plan summarizes the plan of action after a course of action has been determined through the Feasibility Study
• A Business Plan provides a Planning function
• A Business Plan outlines the actions needed to take the proposal from idea to reality
• A Business Plan tells How your business will be created and Why it will be successful
• A Business Plan provides a road map for strategic planning
• Put the Pieces TogetherDo the pieces fit together in a logical manner?
• Create a Blueprint for Action
• Focus Founders and/or Management Team
• Obtain Financing
• Attract Equity Investment
• Attract Key Managers and Employees
• Obtain Contracts
• Create Joint Ventures, Mergers, Acquisitions
• A Business Plan should be brief, concise straight to the point
• Main Requirements May Include
• Industry Description
• Market Size
• Customer Base
• Competitive Advantage
• Business Location
• Three years of Financial Projections
• Monthly Tracking of First Year Financials
• Management Experience and Profile
• Personal Statement of Affairs
• Other Sources of Cash, if any
• How effective a Business Plan is depends on how well the following questions are answered
• Who are we?
• What do we do?
• What do we have to offer?
• Why will someone pay for our products/service?
• What resources do we have?
• Where are we going?
• What do we need to get there?
• Why will we be successful?
• Why should someone participate or invest?
• How will we measure performance?
• Business Plan should be tailored to the stakeholders
• Be aware of each potential stakeholders priorities
• Make sure all priorities are addressed in a balanced manner in the business plan
• If more than one version of a business plan is written, make sure each tells the SAME story only with difference emphasis
• Feasibility study answers the bottom line questionIs this venture going to make money?
• Feasibility study outlines and analyzes several alternatives or methods of achieving business success
• Feasibility study is conducted before a business plan
• Business plan is prepared only after the venture has been deemed to be feasible
• Business plan deals with only one alternative or scenario that is determined to be the best alternative
• Business plan considers the management sidegoals and objectives of the planned business venture
• Hired Business Consultants
• Make sure an accurate assessment is given
• Make sure someone is not paid to give the answer the group wants to hear
• Can be costly
• Third Party Unbiased
• Universities and Research Centres
• Centers for Economic Development
• Small Business Development Center
• People do not buy products or services, they buy benefits
• Hence we make purchases not for the products themselves, but for the benefits of the problems they solve or the opportunities they offer
• Consumers seek bundles of types of benefits
• Tangible benefits e.g., a watch keeps good time has leather band
• Intangible benefits e.g., the reliability reputation of the watch manufacturer the image of the watch wearer
• There are three general classes of purchasing event in the life of the relationship between a supplier and a customer
• The customer makes the first purchase to initiate the relationship this may be indistinguishable from subsequent purchases, as when a new member joins a golf or other club and pays a joining premium
• There may be ongoing transactions, such as regular servicing of a motorcar or simply routine repurchasing of a consumer good or service
• There may be subsequent transactions such as the replacement of a motorcar after a period of use of the payment of annual renewal fees at a club or on an insurance policy
• Often a venture that would be marginal if it could only rely on one source of income from a customer relationship and becomes profitable if more than one can be brought into play. One of the most famous examples is King Gillettess launch of the safety razor, where Gillette offered the handles at an actual cash loss, relying on the extremely profitable sales of blades for the prosperity of his business
• Marketing a new product (whether a good or service) involves asking people to pay for it. This introduces at least two constraints
• The perceived value to the buyer must exceed the price, which in turn must exceed the cost
• The targeted buyers must be able to afford the product
• You are going to get very far with your planning if you have not developed a reasonable idea of your proposed price and associated direct costs the price then has two roles to play, in that your revenue is that the price of the product and the number of the sales, while your market is limited to those people who can afford your product.
• You will also need to estimate likely trends in prices and costs prices unless supported by other features and improved performance levels, generally tend downwards, while hourly labor costs tend up
• You need to estimate these effects in your planning and you will need to track the trends after your venture is launched to verify or adjust estimates
• Failure is always distressing, but failure in the pursuit of an impossible objective can be worse you dont just feel disappointed, you feel stupid as well
• The most fundamental error anyone can make is to launch a product into a market that is simply too small to generate enough revenue to cover the ventures operating basic costs
• Modeling starts by quantifying the market the new venture intends to satisfy and the estimate of the size of the target market will become a key model parameter
• The market for this purpose consists of the people and the firms who could gain a net benefit from using the new product, have the means and will be offered the opportunity to buy it
• The market is not static but in constant change
• It is difficult to accurately estimate how many potential customers the world holds for a new product
• It is even more difficult to estimate how many of these people or firms will become actual, revenue-generating customers
• And once they have become customers, how long will they maintain that state
• The most direct way of securing a trial is a sampling program or the equivalent
• When introducing a new packaged consumer good the supplier may engage a an advertising firm to distribute free samples of the product to shoppers in the target segments
• Internal influence is pure gold to entrepreneurs with satisfied users persuading potential ones to try the product without drawing a penny from the marketing budget
• Wal-Mart, the leading American retailer, brands its discount warehouses Sams Clubs to give its users a sense of being a part of the community rather than mere consumers
• Adoption process
• the mental process through which an individual passes from first hearing about an innovation to final adoption
• Consists of 5 Stages (These are exactly as they indicate)
• Relative advantage
• How much better than existing alternatives?
• Compatibility
• Fit current values and experiences?
• Ease of understanding?
• Communicability
• Can the innovation be observed and communicated?
• Total product refers to the sum of benefits offered by a product, service, outlet, etc.
• Basic core bundle of utilitarian benefits (e.g., design, features, etc.)
• Accessory ring added-value benefits with no apparent extra cost (e.g., store reputation, manufacturer prestige, convenient location, etc.)
• Psychological ring benefits resulting from the consumers feelings associated with owning/using the product (e.g., belonging, youthful, powerful, sexy, etc.)
• Time products/service this can be good or bad (e.g., fast food versus conventional restaurant)
• Market segmentation is the study of the marketplace in order to discover already existing viable groups of consumers who are similar or homogeneous in their approaches to choosing and/or consuming goods and services.
• Segment bounding is a means by which marketers differentiate among consumers and among market segments
• Determine the descriptors of the consumers/units in the segment (e.g., demographics, psychographics, benefits sought, product usage rate, type of retail outlet, etc.)
• Determine specific geographic location of segment
• Bound segments in time to ensure that all data is relevant and up to date for the time of use.
• Four factors are used to assess segment viability. Viable segments are
• Of sufficient size
• Differentiated
• Mass marketing (undifferentiated marketing) offering the same product to the entire consumer population
• Concentrated marketing (focused or niche marketing) selecting one market segment, even though the product may also appeal to others
• Differentiated marketing selecting two or more different segments
• There are two approaches to market segmentation
• Localization treating each country as a separate market and seeking consumer segments accordingly
• Intermarket segmentation (also called standardization) selecting groups of consumers who exhibit similar consumption behavior across different countries
• Marketers emphasize similarities rather than differences across country markets
• Product positioning is the placement of a product, service, outlet, etc. in the mind of the consumer
• There are five ways used to position products, services, outlets, etc.
• On perceived benefits
• On attributes
• Against competitors
• Combination of two or more of the above
• Repositioning shifting position in the consumers mind through changes in important product, price, distribution, and promotional and/or personal selling benefits.
• A consumer decision model is a means of describing the processes that consumers go through before, during, and after making a purchase (choice).
• A model shows the causes or antecedents of a particular behavior and each of its results or consequences.
• The five distinct parts of consumer decision making presented are
• Input, information processing, a decision process, decision process variables, and external influences
• Input includes all kinds of stimuli from our contact with the world around us
• Our experiences, contact with others
• Marketer-controlled stimuli (e.g., advertising, store display, demonstrations)
• Other stimuli (e.g., personal recollections, conversations with friends)
• External search
• It is triggered at any time during information processing
• It consists of five steps
• Problem recognition
• Alternative evaluation
• Outcomes (post-purchase evaluation and behavior)
• Those individual qualities that make people/consumers unique.
• Decision process variables include
• Evaluative criteria
• Normative compliance and informational influence
• Other aspects of self
• Such influences are called Circles of Social Influence. They are culture, sub-culture (co-culture), social class, reference groups, and family or household influences

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