types of research reports are

Types of Research Reports

What is a Research Report?

A research report is a concise document that summarizes the findings, methods, and conclusions of a research study or investigation. There are various types of research reports available for different purposes.

It typically includes details on the research question, methodology, data analysis, and results, providing a structured and informative account of the research process and outcomes.

Table of Contents

• Market Research
• Experimental
• Descriptive
• Exploratory
• Explanatory

Types of Research Report Writing

Limitations, key highlights.

• A research report is a document that gives a quick overview of a research study.
• Types of research reports offer a standardized format and structure, making it easier for readers to navigate and comprehend the information.
• They are useful in fields like academia, business, healthcare, social sciences, and more.
• Different types of report writing determine the report’s primary purpose, i.e., if it should be short, long, or for internal purposes, etc.

Different Types Of Research Reports

1. technical or scientific reports.

Technical and scientific reports communicate research findings to experts and professionals in a particular field.

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Characteristics:

• These reports include technical jargon, detailed methodologies, and in-depth analysis.
• They often have a standardized format for peer review.

 2. Popular Reports

Popular reports are designed for a general audience and aim to inform, educate, or entertain on a wide range of topics.

• Includes clear and jargon-free language
• Uses storytelling, visuals, and anecdotes to engage readers
• Prioritizes readability over deep analysis.

3. Survey Reports

Survey reports include data collected through surveys and focus on presenting insights and opinions on specific issues or questions.

• Contains information on survey methodology, including sample size and data collection methods.
• Presents statistical summaries like percentages and charts.

4. Market Research Reports

Market research reports provide insights into consumer behavior, market trends, and industry analysis.

• Includes market surveys, competitor analysis, and consumer demographics.
• Helps businesses in making strategic decisions.

5. Case Study Reports

Case study reports focus on an in-depth examination of a single entity, often to explore complex, real-life situations.

• Includes detailed descriptions of the case, data collection methods, and analysis.
• Common in business and psychology fields.

6. Analytical Research Reports

Analytical research reports involve a deep analysis of data to uncover patterns, trends, or relationships.

• Uses statistical tools and software to analyze data comprehensively
• Common in fields like economics and social sciences.

7. Review or Literature Survey Reports

Literature review reports provide an overview of existing research on a specific topic, highlighting gaps and trends.

• Synthesizes findings from various sources and provides a historical context
• Often offers recommendations for future research.

8. Experimental Research Reports

Experimental research reports involve controlled experiments to test hypotheses and determine if the results support or reject the hypothesis.

• Uses random sampling and control groups to minimize bias.
• Includes detailed descriptions of the experiment, hypothesis, methods, and statistical analyses.

9. Descriptive Research Reports

Descriptive research reports aim to provide a comprehensive picture of a phenomenon, group, or situation. They seek to answer the “what” and “how” questions.

• Typically, it relies on observations, surveys, and content analysis.
• Focuses on describing and summarizing data.

10. Exploratory Research Reports

Exploratory research reports are conducted when there is little prior knowledge about a subject. They aim to identify key variables and research questions.

• Involves open-ended interviews, focus groups, and literature reviews.
• Findings are preliminary, serving as a basis for further research.

11. Explanatory Research Reports

Explanatory research reports seek to understand the relationships between variables and explain why certain phenomena occur.

• Uses experimental designs, surveys, and statistical analyses.
• Provides in-depth insights into the research problem.

12. Policy or White Papers

Policy or white papers aim to inform policymakers, stakeholders, and the public about specific issues and recommend actions.

• Presents research findings in a concise and accessible manner
• Often consists of policy recommendations.

Components of Research Reports

These are some common components you must know while writing different types of research reports.

1. Title Page:

• Title of the Report
• Institutional Affiliation

2. Abstract: Add a concise summary of the research, including the research question or objective, methodology, key findings, and implications. Typically, it should be no more than 150-250 words.

3. Table of Contents: Include a list of sections and subsections with page numbers.

4. List of Figures and Tables: If your research includes numerical data, add all the statistics and tables along with their corresponding page numbers. It is similar to a table of contents for quantitative data.

5. List of Abbreviations and Symbols: Include any abbreviations or symbols you have used in the report and their meanings.

6. Introduction:

• Provide background information on the topic.
• State the research question or objective.
• Explain the significance and purpose of the study.
• Provide an outline of the report’s structure.

7. Literature Review:

• Review relevant literature and previous research on the topic.
• Identify gaps in existing knowledge.
• Explain how your study contributes to the field.

8. Methodology:

• Describe the research methods and techniques that you used.
• Explain the sampling methods, data collection, and data analysis procedures.
• Discuss any ethical considerations.

9. Results:

• Present the findings of your research.
• Use tables, figures, charts, and graphs to illustrate key points.
• Include descriptive and inferential statistics as needed.

10. Discussion:

• Interpret the results and relate them to the research question.
• Discuss the implications of your findings.
• Compare your results to previous research.
• Address any limitations of your study.

11. Conclusion:

• Summarize the main findings and their significance.
• Restate the research question and how it was addressed.
• Suggest areas for future research.

12. References: Include a list of all the sources cited in your report in a standardized citation style (e.g., APA, MLA, Chicago).

Let us see an example of a research report.

Research Report: The Impact of Artificial Intelligence on the Labor Market

This research study explores the profound changes occurring in the labor market due to the increasing adoption of artificial intelligence (AI) technologies. The study examines the potential benefits and challenges AI poses for the workforce, job displacement, and the skills required in the future job market.

List of Figures and Tables

Introduction, literature review, methodology.

• Figure 1: Trend in AI Adoption by Industry (Page 7)
• Table 1: Summary of Job Displacement Data (Page 9)
• Figure 2: Projected Growth of AI-Related Occupations (Page 11)

The introduction section provides an overview of the research topic. It explains the significance of studying the impact of AI on the labor market, outlines the research questions, and previews the structure of the report.

The literature review section reviews existing research on the effects of AI on employment and the labor market. It discusses the different perspectives on whether AI will create new jobs or lead to job displacement. It also explores the skills and education required for the future workforce.

This section explains the research methods used, such as data collection methods, sources, and analytical techniques. It outlines how data on AI adoption, job displacement, and future job projections were gathered and analyzed.

The results section presents the key findings of the study. It includes data on the extent of AI adoption across industries, job displacement rates, and projections for AI-related occupations.

The discussion section interprets the results in the context of the research questions. It analyzes the potential benefits and challenges AI poses for the labor market, discusses policy implications, and explores the role of education and training in preparing the workforce for the AI era.

In conclusion, this research highlights the transformative impact of artificial intelligence on the labor market. While AI brings opportunities for innovation and efficiency, it also presents challenges related to job displacement and workforce adaptation. Preparing for this evolving job landscape is crucial for individuals and policymakers.

Given below are various types of research reports writing that researchers and organizations use to present findings, progress, and other information.

Here is why the different types of research reports are important.

• Research reports are a primary means of sharing new knowledge and insights with the academic and scientific community. They contribute to the growth of human understanding in various fields.
• They provide a detailed and structured account of the research process, including methods, data, analysis, and conclusions. This documentation is crucial for transparency, replication, and future reference.
• These reports hold researchers accountable for their work. They provide a transparent record of the study, allowing others to assess the validity and reliability of the research.
• These often influence policy decisions, business strategies, and practical applications. For instance, medical research informs healthcare practices, while market research guides business decisions.

Listed below are some limitations of different types of research reports.

• Research reports can be influenced by the researcher’s biases, preferences, or the funder’s interests. It’s essential to assess the methodology critically.
• Findings in research reports may not always be directly applicable to other contexts or populations.
• Certain research reports are not available to everyone due to several barriers, making it hard for people to access important information.
• The process of conducting research, writing a report, and getting it published can be time-consuming.

Final Thoughts

Different types of research reports are important for sharing knowledge, making smart choices, and moving forward in different areas of study. It’s vital for both researchers and those who use research to grasp the different kinds of reports, what goes into them, and why they matter.

Frequently Asked Questions (FAQs)

Q1. Are research reports the same as research papers? Answer: Research reports and research papers share similarities but have distinct purposes and structures. Research papers are often more academic and can vary in structure, while research reports are typically more structured and cater to a broader audience.

Q2. How do I choose the right type of research report for my study? Answer: The choice of research report type depends on your research goals, audience, and the nature of your study. Consider whether you are conducting scientific research, market analysis, academic research, or policy analysis, and select the format that aligns with your objectives.

Q3. Can research reports be used as references in other research reports? Answer: Yes, research reports can be cited and used as references in other research reports as long as they are credible sources. Citing previous research reports adds depth and credibility to your work.

Recommended Articles

This article lists all the types of research reports available for research methodologies. We have also included its format, example, and several report-writing methods. For similar articles, you can check the following articles,

• Types of Research Methodology
• Types of Quantitative Research
• Quantitative Research Examples
• What is Qualitative Data Analysis

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Home » Research Report – Example, Writing Guide and Types

Research Report – Example, Writing Guide and Types

Table of Contents

Research Report

Definition:

Research Report is a written document that presents the results of a research project or study, including the research question, methodology, results, and conclusions, in a clear and objective manner.

The purpose of a research report is to communicate the findings of the research to the intended audience, which could be other researchers, stakeholders, or the general public.

Components of Research Report

Components of Research Report are as follows:

Introduction

The introduction sets the stage for the research report and provides a brief overview of the research question or problem being investigated. It should include a clear statement of the purpose of the study and its significance or relevance to the field of research. It may also provide background information or a literature review to help contextualize the research.

Literature Review

The literature review provides a critical analysis and synthesis of the existing research and scholarship relevant to the research question or problem. It should identify the gaps, inconsistencies, and contradictions in the literature and show how the current study addresses these issues. The literature review also establishes the theoretical framework or conceptual model that guides the research.

Methodology

The methodology section describes the research design, methods, and procedures used to collect and analyze data. It should include information on the sample or participants, data collection instruments, data collection procedures, and data analysis techniques. The methodology should be clear and detailed enough to allow other researchers to replicate the study.

The results section presents the findings of the study in a clear and objective manner. It should provide a detailed description of the data and statistics used to answer the research question or test the hypothesis. Tables, graphs, and figures may be included to help visualize the data and illustrate the key findings.

The discussion section interprets the results of the study and explains their significance or relevance to the research question or problem. It should also compare the current findings with those of previous studies and identify the implications for future research or practice. The discussion should be based on the results presented in the previous section and should avoid speculation or unfounded conclusions.

The conclusion summarizes the key findings of the study and restates the main argument or thesis presented in the introduction. It should also provide a brief overview of the contributions of the study to the field of research and the implications for practice or policy.

The references section lists all the sources cited in the research report, following a specific citation style, such as APA or MLA.

The appendices section includes any additional material, such as data tables, figures, or instruments used in the study, that could not be included in the main text due to space limitations.

Types of Research Report

Types of Research Report are as follows:

Thesis is a type of research report. A thesis is a long-form research document that presents the findings and conclusions of an original research study conducted by a student as part of a graduate or postgraduate program. It is typically written by a student pursuing a higher degree, such as a Master’s or Doctoral degree, although it can also be written by researchers or scholars in other fields.

Research Paper

Research paper is a type of research report. A research paper is a document that presents the results of a research study or investigation. Research papers can be written in a variety of fields, including science, social science, humanities, and business. They typically follow a standard format that includes an introduction, literature review, methodology, results, discussion, and conclusion sections.

Technical Report

A technical report is a detailed report that provides information about a specific technical or scientific problem or project. Technical reports are often used in engineering, science, and other technical fields to document research and development work.

Progress Report

A progress report provides an update on the progress of a research project or program over a specific period of time. Progress reports are typically used to communicate the status of a project to stakeholders, funders, or project managers.

Feasibility Report

A feasibility report assesses the feasibility of a proposed project or plan, providing an analysis of the potential risks, benefits, and costs associated with the project. Feasibility reports are often used in business, engineering, and other fields to determine the viability of a project before it is undertaken.

Field Report

A field report documents observations and findings from fieldwork, which is research conducted in the natural environment or setting. Field reports are often used in anthropology, ecology, and other social and natural sciences.

Experimental Report

An experimental report documents the results of a scientific experiment, including the hypothesis, methods, results, and conclusions. Experimental reports are often used in biology, chemistry, and other sciences to communicate the results of laboratory experiments.

Case Study Report

A case study report provides an in-depth analysis of a specific case or situation, often used in psychology, social work, and other fields to document and understand complex cases or phenomena.

Literature Review Report

A literature review report synthesizes and summarizes existing research on a specific topic, providing an overview of the current state of knowledge on the subject. Literature review reports are often used in social sciences, education, and other fields to identify gaps in the literature and guide future research.

Research Report Example

Following is a Research Report Example sample for Students:

Title: The Impact of Social Media on Academic Performance among High School Students

This study aims to investigate the relationship between social media use and academic performance among high school students. The study utilized a quantitative research design, which involved a survey questionnaire administered to a sample of 200 high school students. The findings indicate that there is a negative correlation between social media use and academic performance, suggesting that excessive social media use can lead to poor academic performance among high school students. The results of this study have important implications for educators, parents, and policymakers, as they highlight the need for strategies that can help students balance their social media use and academic responsibilities.

Introduction:

Social media has become an integral part of the lives of high school students. With the widespread use of social media platforms such as Facebook, Twitter, Instagram, and Snapchat, students can connect with friends, share photos and videos, and engage in discussions on a range of topics. While social media offers many benefits, concerns have been raised about its impact on academic performance. Many studies have found a negative correlation between social media use and academic performance among high school students (Kirschner & Karpinski, 2010; Paul, Baker, & Cochran, 2012).

Given the growing importance of social media in the lives of high school students, it is important to investigate its impact on academic performance. This study aims to address this gap by examining the relationship between social media use and academic performance among high school students.

Methodology:

The study utilized a quantitative research design, which involved a survey questionnaire administered to a sample of 200 high school students. The questionnaire was developed based on previous studies and was designed to measure the frequency and duration of social media use, as well as academic performance.

The participants were selected using a convenience sampling technique, and the survey questionnaire was distributed in the classroom during regular school hours. The data collected were analyzed using descriptive statistics and correlation analysis.

The findings indicate that the majority of high school students use social media platforms on a daily basis, with Facebook being the most popular platform. The results also show a negative correlation between social media use and academic performance, suggesting that excessive social media use can lead to poor academic performance among high school students.

Discussion:

The results of this study have important implications for educators, parents, and policymakers. The negative correlation between social media use and academic performance suggests that strategies should be put in place to help students balance their social media use and academic responsibilities. For example, educators could incorporate social media into their teaching strategies to engage students and enhance learning. Parents could limit their children’s social media use and encourage them to prioritize their academic responsibilities. Policymakers could develop guidelines and policies to regulate social media use among high school students.

Conclusion:

In conclusion, this study provides evidence of the negative impact of social media on academic performance among high school students. The findings highlight the need for strategies that can help students balance their social media use and academic responsibilities. Further research is needed to explore the specific mechanisms by which social media use affects academic performance and to develop effective strategies for addressing this issue.

Limitations:

One limitation of this study is the use of convenience sampling, which limits the generalizability of the findings to other populations. Future studies should use random sampling techniques to increase the representativeness of the sample. Another limitation is the use of self-reported measures, which may be subject to social desirability bias. Future studies could use objective measures of social media use and academic performance, such as tracking software and school records.

Implications:

The findings of this study have important implications for educators, parents, and policymakers. Educators could incorporate social media into their teaching strategies to engage students and enhance learning. For example, teachers could use social media platforms to share relevant educational resources and facilitate online discussions. Parents could limit their children’s social media use and encourage them to prioritize their academic responsibilities. They could also engage in open communication with their children to understand their social media use and its impact on their academic performance. Policymakers could develop guidelines and policies to regulate social media use among high school students. For example, schools could implement social media policies that restrict access during class time and encourage responsible use.

References:

• Kirschner, P. A., & Karpinski, A. C. (2010). Facebook® and academic performance. Computers in Human Behavior, 26(6), 1237-1245.
• Paul, J. A., Baker, H. M., & Cochran, J. D. (2012). Effect of online social networking on student academic performance. Journal of the Research Center for Educational Technology, 8(1), 1-19.
• Pantic, I. (2014). Online social networking and mental health. Cyberpsychology, Behavior, and Social Networking, 17(10), 652-657.
• Rosen, L. D., Carrier, L. M., & Cheever, N. A. (2013). Facebook and texting made me do it: Media-induced task-switching while studying. Computers in Human Behavior, 29(3), 948-958.

Note*: Above mention, Example is just a sample for the students’ guide. Do not directly copy and paste as your College or University assignment. Kindly do some research and Write your own.

Applications of Research Report

Research reports have many applications, including:

• Communicating research findings: The primary application of a research report is to communicate the results of a study to other researchers, stakeholders, or the general public. The report serves as a way to share new knowledge, insights, and discoveries with others in the field.
• Informing policy and practice : Research reports can inform policy and practice by providing evidence-based recommendations for decision-makers. For example, a research report on the effectiveness of a new drug could inform regulatory agencies in their decision-making process.
• Supporting further research: Research reports can provide a foundation for further research in a particular area. Other researchers may use the findings and methodology of a report to develop new research questions or to build on existing research.
• Evaluating programs and interventions : Research reports can be used to evaluate the effectiveness of programs and interventions in achieving their intended outcomes. For example, a research report on a new educational program could provide evidence of its impact on student performance.
• Demonstrating impact : Research reports can be used to demonstrate the impact of research funding or to evaluate the success of research projects. By presenting the findings and outcomes of a study, research reports can show the value of research to funders and stakeholders.
• Enhancing professional development : Research reports can be used to enhance professional development by providing a source of information and learning for researchers and practitioners in a particular field. For example, a research report on a new teaching methodology could provide insights and ideas for educators to incorporate into their own practice.

How to write Research Report

Here are some steps you can follow to write a research report:

• Identify the research question: The first step in writing a research report is to identify your research question. This will help you focus your research and organize your findings.
• Conduct research : Once you have identified your research question, you will need to conduct research to gather relevant data and information. This can involve conducting experiments, reviewing literature, or analyzing data.
• Organize your findings: Once you have gathered all of your data, you will need to organize your findings in a way that is clear and understandable. This can involve creating tables, graphs, or charts to illustrate your results.
• Write the report: Once you have organized your findings, you can begin writing the report. Start with an introduction that provides background information and explains the purpose of your research. Next, provide a detailed description of your research methods and findings. Finally, summarize your results and draw conclusions based on your findings.
• Proofread and edit: After you have written your report, be sure to proofread and edit it carefully. Check for grammar and spelling errors, and make sure that your report is well-organized and easy to read.
• Include a reference list: Be sure to include a list of references that you used in your research. This will give credit to your sources and allow readers to further explore the topic if they choose.
• Format your report: Finally, format your report according to the guidelines provided by your instructor or organization. This may include formatting requirements for headings, margins, fonts, and spacing.

Purpose of Research Report

The purpose of a research report is to communicate the results of a research study to a specific audience, such as peers in the same field, stakeholders, or the general public. The report provides a detailed description of the research methods, findings, and conclusions.

Some common purposes of a research report include:

• Sharing knowledge: A research report allows researchers to share their findings and knowledge with others in their field. This helps to advance the field and improve the understanding of a particular topic.
• Identifying trends: A research report can identify trends and patterns in data, which can help guide future research and inform decision-making.
• Addressing problems: A research report can provide insights into problems or issues and suggest solutions or recommendations for addressing them.
• Evaluating programs or interventions : A research report can evaluate the effectiveness of programs or interventions, which can inform decision-making about whether to continue, modify, or discontinue them.
• Meeting regulatory requirements: In some fields, research reports are required to meet regulatory requirements, such as in the case of drug trials or environmental impact studies.

When to Write Research Report

A research report should be written after completing the research study. This includes collecting data, analyzing the results, and drawing conclusions based on the findings. Once the research is complete, the report should be written in a timely manner while the information is still fresh in the researcher’s mind.

In academic settings, research reports are often required as part of coursework or as part of a thesis or dissertation. In this case, the report should be written according to the guidelines provided by the instructor or institution.

In other settings, such as in industry or government, research reports may be required to inform decision-making or to comply with regulatory requirements. In these cases, the report should be written as soon as possible after the research is completed in order to inform decision-making in a timely manner.

Overall, the timing of when to write a research report depends on the purpose of the research, the expectations of the audience, and any regulatory requirements that need to be met. However, it is important to complete the report in a timely manner while the information is still fresh in the researcher’s mind.

Characteristics of Research Report

There are several characteristics of a research report that distinguish it from other types of writing. These characteristics include:

• Objective: A research report should be written in an objective and unbiased manner. It should present the facts and findings of the research study without any personal opinions or biases.
• Systematic: A research report should be written in a systematic manner. It should follow a clear and logical structure, and the information should be presented in a way that is easy to understand and follow.
• Detailed: A research report should be detailed and comprehensive. It should provide a thorough description of the research methods, results, and conclusions.
• Accurate : A research report should be accurate and based on sound research methods. The findings and conclusions should be supported by data and evidence.
• Organized: A research report should be well-organized. It should include headings and subheadings to help the reader navigate the report and understand the main points.
• Clear and concise: A research report should be written in clear and concise language. The information should be presented in a way that is easy to understand, and unnecessary jargon should be avoided.
• Citations and references: A research report should include citations and references to support the findings and conclusions. This helps to give credit to other researchers and to provide readers with the opportunity to further explore the topic.

Advantages of Research Report

Research reports have several advantages, including:

• Communicating research findings: Research reports allow researchers to communicate their findings to a wider audience, including other researchers, stakeholders, and the general public. This helps to disseminate knowledge and advance the understanding of a particular topic.
• Providing evidence for decision-making : Research reports can provide evidence to inform decision-making, such as in the case of policy-making, program planning, or product development. The findings and conclusions can help guide decisions and improve outcomes.
• Supporting further research: Research reports can provide a foundation for further research on a particular topic. Other researchers can build on the findings and conclusions of the report, which can lead to further discoveries and advancements in the field.
• Demonstrating expertise: Research reports can demonstrate the expertise of the researchers and their ability to conduct rigorous and high-quality research. This can be important for securing funding, promotions, and other professional opportunities.
• Meeting regulatory requirements: In some fields, research reports are required to meet regulatory requirements, such as in the case of drug trials or environmental impact studies. Producing a high-quality research report can help ensure compliance with these requirements.

Limitations of Research Report

Despite their advantages, research reports also have some limitations, including:

• Time-consuming: Conducting research and writing a report can be a time-consuming process, particularly for large-scale studies. This can limit the frequency and speed of producing research reports.
• Expensive: Conducting research and producing a report can be expensive, particularly for studies that require specialized equipment, personnel, or data. This can limit the scope and feasibility of some research studies.
• Limited generalizability: Research studies often focus on a specific population or context, which can limit the generalizability of the findings to other populations or contexts.
• Potential bias : Researchers may have biases or conflicts of interest that can influence the findings and conclusions of the research study. Additionally, participants may also have biases or may not be representative of the larger population, which can limit the validity and reliability of the findings.
• Accessibility: Research reports may be written in technical or academic language, which can limit their accessibility to a wider audience. Additionally, some research may be behind paywalls or require specialized access, which can limit the ability of others to read and use the findings.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Research report guide: Definition, types, and tips

Last updated

5 March 2024

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Short on time? Get an AI generated summary of this article instead

From successful product launches or software releases to planning major business decisions, research reports serve many vital functions. They can summarize evidence and deliver insights and recommendations to save companies time and resources. They can reveal the most value-adding actions a company should take.

However, poorly constructed reports can have the opposite effect! Taking the time to learn established research-reporting rules and approaches will equip you with in-demand skills. You’ll be able to capture and communicate information applicable to numerous situations and industries, adding another string to your resume bow.

• What are research reports?

A research report is a collection of contextual data, gathered through organized research, that provides new insights into a particular challenge (which, for this article, is business-related). Research reports are a time-tested method for distilling large amounts of data into a narrow band of focus.

Their effectiveness often hinges on whether the report provides:

Strong, well-researched evidence

Comprehensive analysis

Well-considered conclusions and recommendations

Though the topic possibilities are endless, an effective research report keeps a laser-like focus on the specific questions or objectives the researcher believes are key to achieving success. Many research reports begin as research proposals, which usually include the need for a report to capture the findings of the study and recommend a course of action.

A description of the research method used, e.g., qualitative, quantitative, or other

Statistical analysis

Causal (or explanatory) research (i.e., research identifying relationships between two variables)

Inductive research, also known as ‘theory-building’

Deductive research, such as that used to test theories

Action research, where the research is actively used to drive change

• Importance of a research report

Research reports can unify and direct a company's focus toward the most appropriate strategic action. Of course, spending resources on a report takes up some of the company's human and financial resources. Choosing when a report is called for is a matter of judgment and experience.

Some development models used heavily in the engineering world, such as Waterfall development, are notorious for over-relying on research reports. With Waterfall development, there is a linear progression through each step of a project, and each stage is precisely documented and reported on before moving to the next.

The pace of the business world is faster than the speed at which your authors can produce and disseminate reports. So how do companies strike the right balance between creating and acting on research reports?

The answer lies, again, in the report's defined objectives. By paring down your most pressing interests and those of your stakeholders, your research and reporting skills will be the lenses that keep your company's priorities in constant focus.

Honing your company's primary objectives can save significant amounts of time and align research and reporting efforts with ever-greater precision.

Some examples of well-designed research objectives are:

Proving whether or not a product or service meets customer expectations

Demonstrating the value of a service, product, or business process to your stakeholders and investors

Improving business decision-making when faced with a lack of time or other constraints

Clarifying the relationship between a critical cause and effect for problematic business processes

Prioritizing the development of a backlog of products or product features

Comparing business or production strategies

Evaluating past decisions and predicting future outcomes

• Features of a research report

Research reports generally require a research design phase, where the report author(s) determine the most important elements the report must contain.

Just as there are various kinds of research, there are many types of reports.

Here are the standard elements of almost any research-reporting format:

Report summary. A broad but comprehensive overview of what readers will learn in the full report. Summaries are usually no more than one or two paragraphs and address all key elements of the report. Think of the key takeaways your primary stakeholders will want to know if they don’t have time to read the full document.

Introduction. Include a brief background of the topic, the type of research, and the research sample. Consider the primary goal of the report, who is most affected, and how far along the company is in meeting its objectives.

Methods. A description of how the researcher carried out data collection, analysis, and final interpretations of the data. Include the reasons for choosing a particular method. The methods section should strike a balance between clearly presenting the approach taken to gather data and discussing how it is designed to achieve the report's objectives.

Data analysis. This section contains interpretations that lead readers through the results relevant to the report's thesis. If there were unexpected results, include here a discussion on why that might be. Charts, calculations, statistics, and other supporting information also belong here (or, if lengthy, as an appendix). This should be the most detailed section of the research report, with references for further study. Present the information in a logical order, whether chronologically or in order of importance to the report's objectives.

Conclusion. This should be written with sound reasoning, often containing useful recommendations. The conclusion must be backed by a continuous thread of logic throughout the report.

• How to write a research paper

With a clear outline and robust pool of research, a research paper can start to write itself, but what's a good way to start a research report?

Research report examples are often the quickest way to gain inspiration for your report. Look for the types of research reports most relevant to your industry and consider which makes the most sense for your data and goals.

The research report outline will help you organize the elements of your report. One of the most time-tested report outlines is the IMRaD structure:

Introduction

...and Discussion

Pay close attention to the most well-established research reporting format in your industry, and consider your tone and language from your audience's perspective. Learn the key terms inside and out; incorrect jargon could easily harm the perceived authority of your research paper.

Along with a foundation in high-quality research and razor-sharp analysis, the most effective research reports will also demonstrate well-developed:

Internal logic

Narrative flow

Conclusions and recommendations

Readability, striking a balance between simple phrasing and technical insight

How to gather research data for your report

The validity of research data is critical. Because the research phase usually occurs well before the writing phase, you normally have plenty of time to vet your data.

However, research reports could involve ongoing research, where report authors (sometimes the researchers themselves) write portions of the report alongside ongoing research.

One such research-report example would be an R&D department that knows its primary stakeholders are eager to learn about a lengthy work in progress and any potentially important outcomes.

However you choose to manage the research and reporting, your data must meet robust quality standards before you can rely on it. Vet any research with the following questions in mind:

Does it use statistically valid analysis methods?

Do the researchers clearly explain their research, analysis, and sampling methods?

Did the researchers provide any caveats or advice on how to interpret their data?

Have you gathered the data yourself or were you in close contact with those who did?

Is the source biased?

Usually, flawed research methods become more apparent the further you get through a research report.

It's perfectly natural for good research to raise new questions, but the reader should have no uncertainty about what the data represents. There should be no doubt about matters such as:

Whether the sampling or analysis methods were based on sound and consistent logic

What the research samples are and where they came from

The accuracy of any statistical functions or equations

Validation of testing and measuring processes

When does a report require design validation?

A robust design validation process is often a gold standard in highly technical research reports. Design validation ensures the objects of a study are measured accurately, which lends more weight to your report and makes it valuable to more specialized industries.

Product development and engineering projects are the most common research-report examples that typically involve a design validation process. Depending on the scope and complexity of your research, you might face additional steps to validate your data and research procedures.

If you’re including design validation in the report (or report proposal), explain and justify your data-collection processes. Good design validation builds greater trust in a research report and lends more weight to its conclusions.

Choosing the right analysis method

Just as the quality of your report depends on properly validated research, a useful conclusion requires the most contextually relevant analysis method. This means comparing different statistical methods and choosing the one that makes the most sense for your research.

Most broadly, research analysis comes down to quantitative or qualitative methods (respectively: measurable by a number vs subjectively qualified values). There are also mixed research methods, which bridge the need for merging hard data with qualified assessments and still reach a cohesive set of conclusions.

Some of the most common analysis methods in research reports include:

Significance testing (aka hypothesis analysis), which compares test and control groups to determine how likely the data was the result of random chance.

Regression analysis , to establish relationships between variables, control for extraneous variables , and support correlation analysis.

Correlation analysis (aka bivariate testing), a method to identify and determine the strength of linear relationships between variables. It’s effective for detecting patterns from complex data, but care must be exercised to not confuse correlation with causation.

With any analysis method, it's important to justify which method you chose in the report. You should also provide estimates of the statistical accuracy (e.g., the p-value or confidence level of quantifiable data) of any data analysis.

This requires a commitment to the report's primary aim. For instance, this may be achieving a certain level of customer satisfaction by analyzing the cause and effect of changes to how service is delivered. Even better, use statistical analysis to calculate which change is most positively correlated with improved levels of customer satisfaction.

• Tips for writing research reports

There's endless good advice for writing effective research reports, and it almost all depends on the subjective aims of the people behind the report. Due to the wide variety of research reports, the best tips will be unique to each author's purpose.

Consider the following research report tips in any order, and take note of the ones most relevant to you:

No matter how in depth or detailed your report might be, provide a well-considered, succinct summary. At the very least, give your readers a quick and effective way to get up to speed.

Pare down your target audience (e.g., other researchers, employees, laypersons, etc.), and adjust your voice for their background knowledge and interest levels

For all but the most open-ended research, clarify your objectives, both for yourself and within the report.

Leverage your team members’ talents to fill in any knowledge gaps you might have. Your team is only as good as the sum of its parts.

Justify why your research proposal’s topic will endure long enough to derive value from the finished report.

Consolidate all research and analysis functions onto a single user-friendly platform. There's no reason to settle for less than developer-grade tools suitable for non-developers.

What's the format of a research report?

The research-reporting format is how the report is structured—a framework the authors use to organize their data, conclusions, arguments, and recommendations. The format heavily determines how the report's outline develops, because the format dictates the overall structure and order of information (based on the report's goals and research objectives).

What's the purpose of a research-report outline?

A good report outline gives form and substance to the report's objectives, presenting the results in a readable, engaging way. For any research-report format, the outline should create momentum along a chain of logic that builds up to a conclusion or interpretation.

What's the difference between a research essay and a research report?

There are several key differences between research reports and essays:

Research report:

Ordered into separate sections

More commercial in nature

Often includes infographics

Heavily descriptive

More self-referential

Usually provides recommendations

Research essay

Does not rely on research report formatting

More academically minded

Normally text-only

Less detailed

Omits discussion of methods

Usually non-prescriptive 

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• Research Report: Definition, Types + [Writing Guide]

One of the reasons for carrying out research is to add to the existing body of knowledge. Therefore, when conducting research, you need to document your processes and findings in a research report. 

With a research report, it is easy to outline the findings of your systematic investigation and any gaps needing further inquiry. Knowing how to create a detailed research report will prove useful when you need to conduct research.  

What is a Research Report?

A research report is a well-crafted document that outlines the processes, data, and findings of a systematic investigation. It is an important document that serves as a first-hand account of the research process, and it is typically considered an objective and accurate source of information.

In many ways, a research report can be considered as a summary of the research process that clearly highlights findings, recommendations, and other important details. Reading a well-written research report should provide you with all the information you need about the core areas of the research process.

Features of a Research Report 

So how do you recognize a research report when you see one? Here are some of the basic features that define a research report. 

• It is a detailed presentation of research processes and findings, and it usually includes tables and graphs. 
• It is written in a formal language.
• A research report is usually written in the third person.
• It is informative and based on first-hand verifiable information.
• It is formally structured with headings, sections, and bullet points.
• It always includes recommendations for future actions. 

Types of Research Report 

The research report is classified based on two things; nature of research and target audience.

Nature of Research

• Qualitative Research Report

This is the type of report written for qualitative research . It outlines the methods, processes, and findings of a qualitative method of systematic investigation. In educational research, a qualitative research report provides an opportunity for one to apply his or her knowledge and develop skills in planning and executing qualitative research projects.

A qualitative research report is usually descriptive in nature. Hence, in addition to presenting details of the research process, you must also create a descriptive narrative of the information.

• Quantitative Research Report

A quantitative research report is a type of research report that is written for quantitative research. Quantitative research is a type of systematic investigation that pays attention to numerical or statistical values in a bid to find answers to research questions. 

In this type of research report, the researcher presents quantitative data to support the research process and findings. Unlike a qualitative research report that is mainly descriptive, a quantitative research report works with numbers; that is, it is numerical in nature. 

Target Audience

Also, a research report can be said to be technical or popular based on the target audience. If you’re dealing with a general audience, you would need to present a popular research report, and if you’re dealing with a specialized audience, you would submit a technical report. 

• Technical Research Report

A technical research report is a detailed document that you present after carrying out industry-based research. This report is highly specialized because it provides information for a technical audience; that is, individuals with above-average knowledge in the field of study. 

In a technical research report, the researcher is expected to provide specific information about the research process, including statistical analyses and sampling methods. Also, the use of language is highly specialized and filled with jargon. 

Examples of technical research reports include legal and medical research reports. 

• Popular Research Report

A popular research report is one for a general audience; that is, for individuals who do not necessarily have any knowledge in the field of study. A popular research report aims to make information accessible to everyone. 

It is written in very simple language, which makes it easy to understand the findings and recommendations. Examples of popular research reports are the information contained in newspapers and magazines. 

Importance of a Research Report 

• Knowledge Transfer: As already stated above, one of the reasons for carrying out research is to contribute to the existing body of knowledge, and this is made possible with a research report. A research report serves as a means to effectively communicate the findings of a systematic investigation to all and sundry.  
• Identification of Knowledge Gaps: With a research report, you’d be able to identify knowledge gaps for further inquiry. A research report shows what has been done while hinting at other areas needing systematic investigation. 
• In market research, a research report would help you understand the market needs and peculiarities at a glance. 
• A research report allows you to present information in a precise and concise manner. 
• It is time-efficient and practical because, in a research report, you do not have to spend time detailing the findings of your research work in person. You can easily send out the report via email and have stakeholders look at it. 

Guide to Writing a Research Report

A lot of detail goes into writing a research report, and getting familiar with the different requirements would help you create the ideal research report. A research report is usually broken down into multiple sections, which allows for a concise presentation of information.

Structure and Example of a Research Report

This is the title of your systematic investigation. Your title should be concise and point to the aims, objectives, and findings of a research report. 

• Table of Contents

This is like a compass that makes it easier for readers to navigate the research report.

An abstract is an overview that highlights all important aspects of the research including the research method, data collection process, and research findings. Think of an abstract as a summary of your research report that presents pertinent information in a concise manner. 

An abstract is always brief; typically 100-150 words and goes straight to the point. The focus of your research abstract should be the 5Ws and 1H format – What, Where, Why, When, Who and How. 

• Introduction

Here, the researcher highlights the aims and objectives of the systematic investigation as well as the problem which the systematic investigation sets out to solve. When writing the report introduction, it is also essential to indicate whether the purposes of the research were achieved or would require more work.

In the introduction section, the researcher specifies the research problem and also outlines the significance of the systematic investigation. Also, the researcher is expected to outline any jargons and terminologies that are contained in the research.  

• Literature Review

A literature review is a written survey of existing knowledge in the field of study. In other words, it is the section where you provide an overview and analysis of different research works that are relevant to your systematic investigation. 

It highlights existing research knowledge and areas needing further investigation, which your research has sought to fill. At this stage, you can also hint at your research hypothesis and its possible implications for the existing body of knowledge in your field of study. 

• An Account of Investigation

This is a detailed account of the research process, including the methodology, sample, and research subjects. Here, you are expected to provide in-depth information on the research process including the data collection and analysis procedures. 

In a quantitative research report, you’d need to provide information surveys, questionnaires and other quantitative data collection methods used in your research. In a qualitative research report, you are expected to describe the qualitative data collection methods used in your research including interviews and focus groups. 

In this section, you are expected to present the results of the systematic investigation. 

This section further explains the findings of the research, earlier outlined. Here, you are expected to present a justification for each outcome and show whether the results are in line with your hypotheses or if other research studies have come up with similar results.

• Conclusions

This is a summary of all the information in the report. It also outlines the significance of the entire study. 

• References and Appendices

This section contains a list of all the primary and secondary research sources. 

Tips for Writing a Research Report

• Define the Context for the Report

As is obtainable when writing an essay, defining the context for your research report would help you create a detailed yet concise document. This is why you need to create an outline before writing so that you do not miss out on anything. 

• Define your Audience

Writing with your audience in mind is essential as it determines the tone of the report. If you’re writing for a general audience, you would want to present the information in a simple and relatable manner. For a specialized audience, you would need to make use of technical and field-specific terms. 

• Include Significant Findings

The idea of a research report is to present some sort of abridged version of your systematic investigation. In your report, you should exclude irrelevant information while highlighting only important data and findings. 

• Include Illustrations

Your research report should include illustrations and other visual representations of your data. Graphs, pie charts, and relevant images lend additional credibility to your systematic investigation.

• Choose the Right Title

A good research report title is brief, precise, and contains keywords from your research. It should provide a clear idea of your systematic investigation so that readers can grasp the entire focus of your research from the title. 

• Proofread the Report

Before publishing the document, ensure that you give it a second look to authenticate the information. If you can, get someone else to go through the report, too, and you can also run it through proofreading and editing software. 

How to Gather Research Data for Your Report  

• Understand the Problem

Every research aims at solving a specific problem or set of problems, and this should be at the back of your mind when writing your research report. Understanding the problem would help you to filter the information you have and include only important data in your report. 

• Know what your report seeks to achieve

This is somewhat similar to the point above because, in some way, the aim of your research report is intertwined with the objectives of your systematic investigation. Identifying the primary purpose of writing a research report would help you to identify and present the required information accordingly. 

• Identify your audience

Knowing your target audience plays a crucial role in data collection for a research report. If your research report is specifically for an organization, you would want to present industry-specific information or show how the research findings are relevant to the work that the company does. 

• Create Surveys/Questionnaires

A survey is a research method that is used to gather data from a specific group of people through a set of questions. It can be either quantitative or qualitative. 

A survey is usually made up of structured questions, and it can be administered online or offline. However, an online survey is a more effective method of research data collection because it helps you save time and gather data with ease. 

You can seamlessly create an online questionnaire for your research on Formplus . With the multiple sharing options available in the builder, you would be able to administer your survey to respondents in little or no time. 

Formplus also has a report summary too l that you can use to create custom visual reports for your research.

Step-by-step guide on how to create an online questionnaire using Formplus  

• Sign into Formplus

In the Formplus builder, you can easily create different online questionnaires for your research by dragging and dropping preferred fields into your form. To access the Formplus builder, you will need to create an account on Formplus. 

Once you do this, sign in to your account and click on Create new form to begin. 

• Edit Form Title : Click on the field provided to input your form title, for example, “Research Questionnaire.”
• Edit Form : Click on the edit icon to edit the form.
• Add Fields : Drag and drop preferred form fields into your form in the Formplus builder inputs column. There are several field input options for questionnaires in the Formplus builder. 
• Edit fields
• Click on “Save”
• Form Customization: With the form customization options in the form builder, you can easily change the outlook of your form and make it more unique and personalized. Formplus allows you to change your form theme, add background images, and even change the font according to your needs. 
• Multiple Sharing Options: Formplus offers various form-sharing options, which enables you to share your questionnaire with respondents easily. You can use the direct social media sharing buttons to share your form link to your organization’s social media pages.  You can also send out your survey form as email invitations to your research subjects too. If you wish, you can share your form’s QR code or embed it on your organization’s website for easy access. 

Conclusion  

Always remember that a research report is just as important as the actual systematic investigation because it plays a vital role in communicating research findings to everyone else. This is why you must take care to create a concise document summarizing the process of conducting any research. 

In this article, we’ve outlined essential tips to help you create a research report. When writing your report, you should always have the audience at the back of your mind, as this would set the tone for the document. 

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Reference management. Clean and simple.

Types of research papers

Analytical research paper

Argumentative or persuasive paper, definition paper, compare and contrast paper, cause and effect paper, interpretative paper, experimental research paper, survey research paper, frequently asked questions about the different types of research papers, related articles.

There are multiple different types of research papers. It is important to know which type of research paper is required for your assignment, as each type of research paper requires different preparation. Below is a list of the most common types of research papers.

➡️ Read more:  What is a research paper?

In an analytical research paper you:

• pose a question
• collect relevant data from other researchers
• analyze their different viewpoints

You focus on the findings and conclusions of other researchers and then make a personal conclusion about the topic. It is important to stay neutral and not show your own negative or positive position on the matter.

The argumentative paper presents two sides of a controversial issue in one paper. It is aimed at getting the reader on the side of your point of view.

You should include and cite findings and arguments of different researchers on both sides of the issue, but then favor one side over the other and try to persuade the reader of your side. Your arguments should not be too emotional though, they still need to be supported with logical facts and statistical data.

Tip: Avoid expressing too much emotion in a persuasive paper.

The definition paper solely describes facts or objective arguments without using any personal emotion or opinion of the author. Its only purpose is to provide information. You should include facts from a variety of sources, but leave those facts unanalyzed.

Compare and contrast papers are used to analyze the difference between two:

Make sure to sufficiently describe both sides in the paper, and then move on to comparing and contrasting both thesis and supporting one.

Cause and effect papers are usually the first types of research papers that high school and college students write. They trace probable or expected results from a specific action and answer the main questions "Why?" and "What?", which reflect effects and causes.

In business and education fields, cause and effect papers will help trace a range of results that could arise from a particular action or situation.

An interpretative paper requires you to use knowledge that you have gained from a particular case study, for example a legal situation in law studies. You need to write the paper based on an established theoretical framework and use valid supporting data to back up your statement and conclusion.

This type of research paper basically describes a particular experiment in detail. It is common in fields like:

Experiments are aimed to explain a certain outcome or phenomenon with certain actions. You need to describe your experiment with supporting data and then analyze it sufficiently.

This research paper demands the conduction of a survey that includes asking questions to respondents. The conductor of the survey then collects all the information from the survey and analyzes it to present it in the research paper.

➡️ Ready to start your research paper? Take a look at our guide on how to start a research paper .

In an analytical research paper, you pose a question and then collect relevant data from other researchers to analyze their different viewpoints. You focus on the findings and conclusions of other researchers and then make a personal conclusion about the topic.

The definition paper solely describes facts or objective arguments without using any personal emotion or opinion of the author. Its only purpose is to provide information.

Cause and effect papers are usually the first types of research papers that high school and college students are confronted with. The answer questions like "Why?" and "What?", which reflect effects and causes. In business and education fields, cause and effect papers will help trace a range of results that could arise from a particular action or situation.

This type of research paper describes a particular experiment in detail. It is common in fields like biology, chemistry or physics. Experiments are aimed to explain a certain outcome or phenomenon with certain actions.

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Home Market Research

Research Reports: Definition and How to Write Them

Reports are usually spread across a vast horizon of topics but are focused on communicating information about a particular topic and a niche target market. The primary motive of research reports is to convey integral details about a study for marketers to consider while designing new strategies.

Certain events, facts, and other information based on incidents need to be relayed to the people in charge, and creating research reports is the most effective communication tool. Ideal research reports are extremely accurate in the offered information with a clear objective and conclusion. These reports should have a clean and structured format to relay information effectively.

What are Research Reports?

Research reports are recorded data prepared by researchers or statisticians after analyzing the information gathered by conducting organized research, typically in the form of surveys or qualitative methods .

A research report is a reliable source to recount details about a conducted research. It is most often considered to be a true testimony of all the work done to garner specificities of research.

The various sections of a research report are:

• Background/Introduction
• Implemented Methods
• Results based on Analysis
• Deliberation

Learn more: Quantitative Research

Components of Research Reports

Research is imperative for launching a new product/service or a new feature. The markets today are extremely volatile and competitive due to new entrants every day who may or may not provide effective products. An organization needs to make the right decisions at the right time to be relevant in such a market with updated products that suffice customer demands.

The details of a research report may change with the purpose of research but the main components of a report will remain constant. The research approach of the market researcher also influences the style of writing reports. Here are seven main components of a productive research report:

• Research Report Summary: The entire objective along with the overview of research are to be included in a summary which is a couple of paragraphs in length. All the multiple components of the research are explained in brief under the report summary.  It should be interesting enough to capture all the key elements of the report.
• Research Introduction: There always is a primary goal that the researcher is trying to achieve through a report. In the introduction section, he/she can cover answers related to this goal and establish a thesis which will be included to strive and answer it in detail.  This section should answer an integral question: “What is the current situation of the goal?”.  After the research design was conducted, did the organization conclude the goal successfully or they are still a work in progress –  provide such details in the introduction part of the research report.
• Research Methodology: This is the most important section of the report where all the important information lies. The readers can gain data for the topic along with analyzing the quality of provided content and the research can also be approved by other market researchers . Thus, this section needs to be highly informative with each aspect of research discussed in detail.  Information needs to be expressed in chronological order according to its priority and importance. Researchers should include references in case they gained information from existing techniques.
• Research Results: A short description of the results along with calculations conducted to achieve the goal will form this section of results. Usually, the exposition after data analysis is carried out in the discussion part of the report.

Learn more: Quantitative Data

• Research Discussion: The results are discussed in extreme detail in this section along with a comparative analysis of reports that could probably exist in the same domain. Any abnormality uncovered during research will be deliberated in the discussion section.  While writing research reports, the researcher will have to connect the dots on how the results will be applicable in the real world.
• Research References and Conclusion: Conclude all the research findings along with mentioning each and every author, article or any content piece from where references were taken.

Learn more: Qualitative Observation

15 Tips for Writing Research Reports

Writing research reports in the manner can lead to all the efforts going down the drain. Here are 15 tips for writing impactful research reports:

• Prepare the context before starting to write and start from the basics:  This was always taught to us in school – be well-prepared before taking a plunge into new topics. The order of survey questions might not be the ideal or most effective order for writing research reports. The idea is to start with a broader topic and work towards a more specific one and focus on a conclusion or support, which a research should support with the facts.  The most difficult thing to do in reporting, without a doubt is to start. Start with the title, the introduction, then document the first discoveries and continue from that. Once the marketers have the information well documented, they can write a general conclusion.
• Keep the target audience in mind while selecting a format that is clear, logical and obvious to them:  Will the research reports be presented to decision makers or other researchers? What are the general perceptions around that topic? This requires more care and diligence. A researcher will need a significant amount of information to start writing the research report. Be consistent with the wording, the numbering of the annexes and so on. Follow the approved format of the company for the delivery of research reports and demonstrate the integrity of the project with the objectives of the company.
• Have a clear research objective: A researcher should read the entire proposal again, and make sure that the data they provide contributes to the objectives that were raised from the beginning. Remember that speculations are for conversations, not for research reports, if a researcher speculates, they directly question their own research.
• Establish a working model:  Each study must have an internal logic, which will have to be established in the report and in the evidence. The researchers’ worst nightmare is to be required to write research reports and realize that key questions were not included.

Learn more: Quantitative Observation

• Gather all the information about the research topic. Who are the competitors of our customers? Talk to other researchers who have studied the subject of research, know the language of the industry. Misuse of the terms can discourage the readers of research reports from reading further.
• Read aloud while writing. While reading the report, if the researcher hears something inappropriate, for example, if they stumble over the words when reading them, surely the reader will too. If the researcher can’t put an idea in a single sentence, then it is very long and they must change it so that the idea is clear to everyone.
• Check grammar and spelling. Without a doubt, good practices help to understand the report. Use verbs in the present tense. Consider using the present tense, which makes the results sound more immediate. Find new words and other ways of saying things. Have fun with the language whenever possible.
• Discuss only the discoveries that are significant. If some data are not really significant, do not mention them. Remember that not everything is truly important or essential within research reports.

Learn more: Qualitative Data

• Try and stick to the survey questions. For example, do not say that the people surveyed “were worried” about an research issue , when there are different degrees of concern.
• The graphs must be clear enough so that they understand themselves. Do not let graphs lead the reader to make mistakes: give them a title, include the indications, the size of the sample, and the correct wording of the question.
• Be clear with messages. A researcher should always write every section of the report with an accuracy of details and language.
• Be creative with titles – Particularly in segmentation studies choose names “that give life to research”. Such names can survive for a long time after the initial investigation.
• Create an effective conclusion: The conclusion in the research reports is the most difficult to write, but it is an incredible opportunity to excel. Make a precise summary. Sometimes it helps to start the conclusion with something specific, then it describes the most important part of the study, and finally, it provides the implications of the conclusions.
• Get a couple more pair of eyes to read the report. Writers have trouble detecting their own mistakes. But they are responsible for what is presented. Ensure it has been approved by colleagues or friends before sending the find draft out.

Learn more: Market Research and Analysis

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Uncomplicated Reviews of Educational Research Methods

• Writing a Research Report

.pdf version of this page

This review covers the basic elements of a research report. This is a general guide for what you will see in journal articles or dissertations. This format assumes a mixed methods study, but you can leave out either quantitative or qualitative sections if you only used a single methodology.

This review is divided into sections for easy reference. There are five MAJOR parts of a Research Report:

1.    Introduction 2.    Review of Literature 3.    Methods 4.    Results 5.    Discussion

As a general guide, the Introduction, Review of Literature, and Methods should be about 1/3 of your paper, Discussion 1/3, then Results 1/3.

Section 1 : Cover Sheet (APA format cover sheet) optional, if required.

Section 2: Abstract (a basic summary of the report, including sample, treatment, design, results, and implications) (≤ 150 words) optional, if required.

Section 3 : Introduction (1-3 paragraphs) •    Basic introduction •    Supportive statistics (can be from periodicals) •    Statement of Purpose •    Statement of Significance

Section 4 : Research question(s) or hypotheses •    An overall research question (optional) •    A quantitative-based (hypotheses) •    A qualitative-based (research questions) Note: You will generally have more than one, especially if using hypotheses.

Section 5: Review of Literature ▪    Should be organized by subheadings ▪    Should adequately support your study using supporting, related, and/or refuting evidence ▪    Is a synthesis, not a collection of individual summaries

Section 6: Methods ▪    Procedure: Describe data gathering or participant recruitment, including IRB approval ▪    Sample: Describe the sample or dataset, including basic demographics ▪    Setting: Describe the setting, if applicable (generally only in qualitative designs) ▪    Treatment: If applicable, describe, in detail, how you implemented the treatment ▪    Instrument: Describe, in detail, how you implemented the instrument; Describe the reliability and validity associated with the instrument ▪    Data Analysis: Describe type of procedure (t-test, interviews, etc.) and software (if used)

Section 7: Results ▪    Restate Research Question 1 (Quantitative) ▪    Describe results ▪    Restate Research Question 2 (Qualitative) ▪    Describe results

Section 8: Discussion ▪    Restate Overall Research Question ▪    Describe how the results, when taken together, answer the overall question ▪    ***Describe how the results confirm or contrast the literature you reviewed

Section 9: Recommendations (if applicable, generally related to practice)

Section 10: Limitations ▪    Discuss, in several sentences, the limitations of this study. ▪    Research Design (overall, then info about the limitations of each separately) ▪    Sample ▪    Instrument/s ▪    Other limitations

Section 11: Conclusion (A brief closing summary)

Section 12: References (APA format)

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About research rundowns.

Research Rundowns was made possible by support from the Dewar College of Education at Valdosta State University .

• Experimental Design
• What is Educational Research?
• Writing Research Questions
• Mixed Methods Research Designs
• Qualitative Coding & Analysis
• Qualitative Research Design
• Correlation
• Effect Size
• Instrument, Validity, Reliability
• Mean & Standard Deviation
• Significance Testing (t-tests)
• Steps 1-4: Finding Research
• Steps 5-6: Analyzing & Organizing
• Steps 7-9: Citing & Writing

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Research Report Meaning, Characteristics and Types

Table of contents:-, research report meaning, characteristics of good research report, key characteristics of research report, types of research report, stages in preparation of research report, characteristics of a good report.

A research report is a document that conveys the outcomes of a study or investigation. Its purpose is to communicate the research’s findings, conclusions, and implications to a particular audience. This report aims to offer a comprehensive and unbiased overview of the research process, methodology, and results.

Once the researcher has completed data collection , data processing, developing and testing hypotheses, and interpretation of responses, the next important phase in research is the preparation of the research report. A research report is essential for the communication of research findings to its potential users.

The research report must be free from personal bias, external influences, and subjective factors. i.e., it must be free from one’s liking and disliking. The research report must be prepared to meet impersonal needs.

What is Research Report?

According to Lancaster, “A report is a statement of collected and considered facts, so drawn-ups to give clear and concise information to persons who are not already in possession of the full facts of the subject matter of the report”.

When researchers communicate their results in writing, they create a research report. It includes the research methodology, approaches, data collection precautions, research findings, and recommendations for solving related problems. Managers can put this result into action for more effective decision making .

Generally, top management places a higher emphasis on obtaining the research outcome rather than delving into the research procedure. Hence, the research report acts as a presentation that highlights the procedure and methodology adopted by the researcher.

The research report presents the complete procedure in a comprehensive way that in turn helps the management in making crucial decisions. Creating a research report adheres to a specific format, sequence, and writing style.

Enhance the effectiveness of a research report by incorporating various charts, graphs, diagrams, tables, etc. By using different representation techniques, researchers can convince the audience as well as the management in an effective way.

Characteristics of a good research report are listed below:

• Clarity and Completeness
• Reliability
• Comprehensibility and Readability
• Logical Content

The following paragraphs outline the characteristics of a good research report.

1) Accuracy

Report information must be accurate and based on facts, credible sources and data to establish reliability and trustworthiness. It should not be biased by the personal feelings of the writer. The information presented must be as precise as possible.

2) Simplicity

The language of a research report should be as simple as possible to ensure easy understanding. A good report communicates its message clearly and without ambiguity through its language.

It is a document of practical utility; therefore, it should be grammatically accurate, brief, and easily understood. 

Jargon and technical words should be avoided when writing the report. Even in a technical report, there should be restricted use of technical terms if it is to be presented to laymen.

3) Clarity and Completeness

The report must be straightforward, lucid, and comprehensive in every aspect. Ambiguity should be avoided at all costs. Clarity is achieved through the strategic and practical organization of information. Report writers should divide their report into short paragraphs with headings and insert other suitable signposts to enhance clarity. They should: 

• Approach their task systematically, 
• Clarify their purpose, 
• Define their sources, 
• State their findings and 
• Make necessary recommendations. 

A report should concisely convey the key points without unnecessary length, ensuring that the reader’s patience is not lost and ideas are not confused. Many times, people lack the time to read lengthy reports.

However, a report must also be complete. Sometimes, it is important to have a detailed discussion about the facts. A report is not an essay; therefore, points should be added to it.

5) Appearance

A report requires a visually appealing presentation and, whenever feasible, should be attention-grabbing. An effective report depends on the arrangement, organization, format, layout, typography, printing quality, and paper choice. Big companies often produce very attractive and colourful Annual Reports to showcase their achievements and financial performance.

6) Comprehensibility and Readability

Reports should be clear and straightforward for easy understanding. The style of presentation and the choice of words should be attractive to readers. The writer must present the facts in elegant and grammatically correct English so that the reader is compelled to read the report from beginning to end.

Only then does a report serve its purpose. A report written by different individuals on the same subject matter can vary depending on the intended audience.

7) Reliability

Reports should be reliable and should not create an erroneous impression in the minds of readers due to oversight or neglect. The facts presented in a report should be pertinent.

Every fact in a report must align with the central purpose, but it is also vital to ensure that all pertinent information is included.

Irrelevant facts can make a report confusing, and the exclusion of relevant facts can render it incomplete and likely to mislead.

Report writing should not incur unnecessary expenses. Cost-effective methods should be used to maintain a consistent level of quality when communicating the content.

9) Timelines

Reports can be valuable and practical when they reach the readers promptly. Any delay in the submission of reports renders the preparation of reports futile and sometimes obsolete.

10) Logical Content

The points mentioned in a report should be arranged in a step-by-step logical sequence and not haphazardly. Distinctive points should have self-explanatory headings and sub-headings. The scientific accuracy of facts is very essential for a report.

Planning is necessary before a report is prepared, as reports invariably lead to decision-making, and inaccurate facts may result in unsuccessful decisions.

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A research report serves as a means of communicating research findings to the readers effectively.

• Clarity in Information
• Optimal Length
• Objective and Simple Language
• Clear Thinking and Logical Organization
• Engaging Style
• Clarity in Presentation
• Readability
• Best Composition Practices
• Inferences and Conclusions
• Proper References
• Attractive Appearance

i) Clarity in Information

A well-defined research report must define the what, why, who, whom, when, where, and how of the research study. It must help the readers to understand the focus of the information presented.

ii) Optimal Length

The report should strike a balance, being sufficiently brief and appropriately extended. It should cover the subject matter adequately while maintaining the reader’s interest.

iii) Objective and Simple Language

The report should be written in an objective style, employing simple language. Correctness, precision, and clarity should be prioritized, avoiding wordiness, indirection, and pompous language.

iv) Clear Thinking and Logical Organization

An excellent report integrates clear thinking, logical organization, and sound interpretation of the research findings.

v) Engaging Style

It should not be dull; instead, it should captivate and sustain the reader’s interest.

vi) Accuracy

Accuracy is paramount. The report must present facts objectively, eschewing exaggerations and superlatives.

vii) Clarity in Presentation

Presentation clarity is achieved through familiar words, unambiguous statements, and explicit definitions of new concepts or terms.

viii) Coherence

The logical flow of ideas and a coherent sequence of sentences contribute to a smooth continuity of thought.

ix) Readability

Even technical reports should be easily understandable. Translate technicalities into reader-friendly language.

x) Best Composition Practices

Follow best composition practices, ensuring readability through proper paragraphing, short sentences, and the use of illustrations, examples, section headings, charts, graphs, and diagrams.

xi) Inferences and Conclusions

Draw sound inferences and conclusions from statistical tables without repeating them in verbal form.

xii) Proper References

Footnote references should be correctly formatted, and the bibliography should be reasonably complete.

xiii) Attractive Appearance

The report should be visually appealing, maintaining a neat and clean appearance, whether typed or printed.

xiv) Error-Free

The report should be free from all types of mistakes, including language, factual, spelling, and calculation errors.

In striving for these qualities, the researcher enhances the overall quality of the report.

Research reports are of the following types:

• Technical Report
• Manuscripts for Journal Articles
• Thesis and Dissertations
• Other Types of Research Report

1) Technical Report

Technical reports are reports which contain detailed information about the research problem and its findings. These reports are typically subject to review by individuals interested in research methodology. Such reports include detailed descriptions of used methods for research design such as universe selection , sample preparation, designing questionnaire , identifying potential data sources, etc. These reports provide a complete description of every step, method, and tool used. When crafting technical reports, we assume that users possess knowledge of research methodology, which is why the language used in these reports is technical. Technical reports are valuable in situations where there is a need for statistical analysis of collected data. Researchers also employ it in conducting a series of research studies, where they can repetitively use the methodology.

2) Manuscripts for Journal Articles

When authors prepare a report with a particular layout or design for publishing in an academic or scientific journal, it becomes a “manuscript for journal articles”. Journal articles are a concise and complete presentation of a particular research study. While technical reports present a detailed description of all the activities in research, journal articles are known for presenting only a few critical areas or findings of a study. The readers or audience of journal articles include other researchers, management and executives, strategic analysts and the general public, interested in the topic.

In general, a manuscript for a journal article typically ranges from 10 to 30 pages in length. Sometimes there is a page or word limit for preparing the report. Authors primarily submit manuscripts for journal articles online, although they occasionally send paper copies through regular mail.

3) Thesis and Dissertations

Students working towards a Master’s, PhD, or another higher degree generally produce a thesis or dissertation, which is a form of research report. Like other normal research reports, the thesis or dissertation usually describes the design, tools or methods and results of the student’s research in detail.

These reports typically include a detailed section called the literature review, which encompasses relevant literature and previous studies on the topic. Firstly, the work or research of the student is analysed by a professional researcher or an expert in that particular research field, and then the thesis is written under the guidance of a professional supervisor. Dissertations and theses usually span approximately 120 to 300 pages in length.

Generally, the university or institution decides the length of the dissertation or thesis. A distinctive feature of a thesis or a dissertation is that it is quite economical, as it requires few printed and bound copies of the report. Sometimes electronic copies are required to be submitted along with the hard copy of the thesis or dissertations. Compact discs (CDs) are used to generate the electronic copy.

4) Other Types of Research Report

Along with the above-mentioned types, there are some other types of research reports, which are as follows:

• Popular Report
• Interim Report
• Summary Report
• Research Abstract

i) Popular Report

A popular report is prepared for the use of administrators, executives, or managers. It is simple and attractive in the form of a report. Clear and concise statements are used with less technical or statistical terms. Data representation is kept very simple through minimal use of graphs and charts. It has a different format than that of a technical one by liberally using margins and blank spaces. The style of writing a popular report is journalistic and precise. It is written to facilitate reading rapidly and comprehending quickly.

ii) Interim Report

An interim report is a kind of report which is prepared to show the sponsors, the progress of research work before the final presentation of the report. It is prepared when there is a certain time gap between the data collection and presentation. In this scenario, the completed portion of data analysis along with its findings is described in a particular interim report.

iii) Summary Report

This type of report is related to the interest of the general public. The findings of such a report are helpful for the decision making of general users. The language used for preparing a summary report is comprehensive and simple. The inclusion of numerous graphs and tables enhances the report’s overall clarity and comprehension. The main focus of this report is on the objectives, findings, and implications of the research issue.

iv) Research Abstract

The research abstract is a short presentation of the technical report. All the elements of a particular technical report, such as the research problem, objectives, sampling techniques, etc., are described in the research abstract but the description is concise and easy.

Research reports result from meticulous and deliberate work. Consequently, the preparation of the information can be delineated into the following key stages:

1) Logical Understanding and Subject Analysis: This stage involves a comprehensive grasp and analysis of the subject matter.

2) Planning/Designing the Final Outline: In this phase, the final outline of the report is meticulously planned and designed.

3) Write-Up/Preparation of Rough Draft: The report takes shape during this stage through the composition of a rough draft.

4) Polishing/Finalization of the Research Report: The final stage encompasses refining and polishing the report to achieve its ultimate form.

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Logical understanding and subject analysis.

This initial stage focuses on the subject’s development, which can be achieved through two approaches:

• Logical development and
• Chronological development

Logical development relies on mental connections and associations between different aspects facilitated by rational analysis. Typically, this involves progressing from simple to complex elements. In contrast, chronological development follows a sequence of time or events, with instructions or descriptions often adhering to chronological order.

Designing the Final Outline of the Research Report

This marks the second stage in report writing. Once the subject matter is comprehended, the subsequent step involves structuring the report, arranging its components, and outlining them. This stage is also referred to as the planning  and organization stage. While ideas may flow through the author’s mind, they must create a plan, sketch, or design. These are necessary for achieving a harmonious succession to become more accessible, and the author may be unsure where to commence or conclude. Effective communication of research results hinges not only on language but predominantly on the meticulous planning and organization of the report.

Preparation of the Rough Draft

The third stage involves the writing and drafting of the report. This phase is pivotal for the researcher as they translate their research study into written form, articulating what they have accomplished and how they intend to convey it.

The clarity in communication and reporting during this stage is influenced by several factors, including the audience, the technical complexity of the problem, the researcher’s grasp of facts and techniques, their proficiency in the language (communication skills), the completeness of notes and documentation, and the availability of analyzed results.

Depending on these factors, some authors may produce the report with just one or two drafts. In contrast, others, with less command over language and a lack of clarity about the problem and subject matter, may require more time and multiple drafts (first draft, second draft, third draft, fourth draft, etc.).

Finalization of the Research Report

This marks the last stage, potentially the most challenging phase in all formal writing. Constructing the structure is relatively easy, but refining and adding the finishing touches require considerable time. Consider, for instance, the construction of a house. The work progresses swiftly up to the roofing (structure) stage, but the final touches and completion demand a significant amount of time.

The rough draft, whether it is the second draft or the n th draft, must undergo rewriting and polishing to meet the requirements. The meticulous revision of the rough draft is what distinguishes a mediocre piece of writing from a good one. During the polishing and finalization phase, it is crucial to scrutinize the report for weaknesses in the logical development of the subject and the cohesion of its presentation. Additionally, attention should be given to the mechanics of writing, including language, usage, grammar, spelling, and punctuation.

Good research possesses certain characteristics, which are as follows:

• Empirical Basis
• Logical Approach
• Systematic Nature
• Replicability
• Validity and Verifiability
• Theory and Principle Development

1. Empirical Basis: It implies that any conclusion drawn is grounded in hardcore evidence collected from real-life experiences and observations. This foundation provides external validity to research results.

2. Logical Approach: Good research is logical, guided by the rules of reasoning and analytical processes of induction (general to specific) and deduction (particular to the public). Logical reasoning is integral to making research feasible and meaningful in decision-making.

3. Systematic Nature: Good research is systematic, which adheres to a structured set of rules, following specific steps in a defined sequence. Systematic research encourages creative thinking while avoiding reliance on guesswork and intuition to reach conclusions.

4. Replicability: Scientific research designs, procedures, and results should be replicable. This ensures that anyone apart from the original researcher can assess their validity. Researchers can use or replicate results obtained by others, making the procedures and outcomes of the research both replicable and transmittable.

5. Validity and Verifiability: Good research involves precise observation and accurate description. The researcher selects reliable and valid instruments for data collection, employing statistical measures to portray results accurately. The conclusions drawn are correct and verifiable by both the researcher and others.

6. Theory and Principle Development: It contributes to formulating theories and principles, aiding accurate predictions about the variables under study. By making sound generalizations based on observed samples, researchers extend their findings beyond immediate situations, objects, or groups, formulating generalizations or theories about these factors.

1. What are the key characteristics of research report?

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Types of Research Report

Meaning research report.

Research report is simply a structure compilation of data founded by analysist and researcher after concluding their research study. It consists of data that is collected after analyzing a large set of relevant data acquired through surveys and qualitative methods. It is systematic written document that defines key aspects of research project and serves a medium of communicating it with relevant individuals. It is designed in such a way that facilitate the easy understanding of all findings and recommendations to users. Preparation of research report requires a good knowledge, experience, expertise and imagination by individual. A considerable amount of money and time need to be invested for designing a proper report. 

Research report is mainly of 2 types: Technical report and Popular report.

Technical Report

Outline of a Technical report may not be same in all case and may vary in all technical reports.

Popular Report

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A Guide To The Top 14 Types Of Reports With Examples Of When To Use Them

What Is The Report Definition?

What are the different types of reports, what does a report look like, what you should look for in a reporting tool, types of reporting for every business & purpose.

Businesses have been producing reports forever. No matter what role or industry you work in, chances are that you have been faced with the task of generating a tedious report to show your progress or performance.

While reporting has been a common practice for many decades, the business world keeps evolving, and with more competitive industries, the need to generate fast and accurate reports becomes critical. This presents a problem for many modern organizations today, as building reports can take from hours to days. In fact, a survey about management reports performed by Deloitte says that 50% of managers are unsatisfied with the speed of delivery and the quality of the reports they receive.

With this issue in mind, several BI tools, such as RIB BI+ , have been developed to assist businesses in generating interactive reports with just a few clicks, enhancing the way companies make critical decisions and service insights from their most valuable data.

But, with so many types of reports used daily, how can you know when to use them effectively? How can you push yourself ahead of the pack with the power of information? Here, we will explore the 14 most common types of reports in business and provide some examples of when to use them to your brand-boosting advantage. In addition, we will see how online dashboards have overthrown the static nature of classic reports and given way to a much faster, more interactive way of working with data.

Let’s get started with a brief report definition.

A report is a document that presents relevant business information in an organized and understandable format. Each report is aimed at a specific audience and business purpose, and it summarizes the development of different activities based on goals and objectives.

That said, there are various types of reports that can be used for different purposes. Whether you want to track the progress of your strategies or stay compliant with financial laws, there is a different report for each task. To help you identify when to use them, we will cover the top 14 most common report formats used for businesses today.

1. Informational Reports

The first in our list of reporting types is informational reports. As their name suggests, this report type aims to give factual insights about a specific topic. This can include performance reports, expense reports, and justification reports, among others. A differentiating characteristic of these reports is their objectivity; they are only meant to inform but not propose solutions or hypotheses. Common informational reports examples are for performance tracking, such as annual, monthly, or weekly reports.

2. Analytical Reports

This report type contains a mix of useful information to facilitate the decision-making process through a mix of qualitative and quantitative insights as well as real-time and historical insights. Unlike informational reports that purely inform users about a topic, this report type also aims to provide recommendations about the next steps and help with problem-solving. With this information in hand, businesses can build strategies based on analytical evidence and not simple intuition. With the use of the right BI reporting tool, businesses can generate various types of analytical reports that include accurate forecasts via predictive analytics technologies. Let’s look at it with an analytical report example.

The example above is the perfect representation of how analytical reports can boost a business’s performance. By getting detailed information such as sales opportunities, a probability rate, as well as an accurate pipeline value forecast based on historical data, sales teams can prepare their strategies in advance, tackle any inefficiencies, and make informed decisions for increased efficiency.

3. Operational Reports

These reports track every pertinent detail of the company’s operational tasks, such as its production processes. They are typically short-term reports as they aim to paint a picture of the present. Businesses use this type of report to spot any issues and define their solutions or to identify improvement opportunities to optimize their operational efficiency. Operational reports are commonly used in manufacturing, logistics, and retail as they help keep track of inventory, production, and costs, among others.

4. Industry Reports

Next in our list of the most common kinds of reports, we have industry-specific reports. As its name suggests, these types of reports are used in specific industries and provide valuable information about KPIs and goals that are unique to that industry. For instance, construction reports are invaluable tools to track project progress and extract valuable conclusions to optimize processes.

The example below is a report for a construction company that has multiple active projects. The template offers a complete overview of performance with KPIs related to contract value, budget, and profit margins, among other things. That said, the most valuable part of this report is the detailed overview of finishing projects and projects in execution, where we see that industry-specific KPIs like the SPI and CPI are tracked for each project with color to understand the status at a glance. Templates like this one play a fundamental role in efficient project management in construction as they offer the necessary overview to make smart decisions with fresh data. 

5. Product Reports

As its name suggests, this report type is used to monitor several aspects related to product development. Businesses often use them to track which of their products or subscriptions are selling the most within a given time period, calculate inventories, or see what kind of product the client values the most. Another common use case of these reports is to research the implementation of new products or develop existing ones. Let’s see it in more detail with a visual example.

The image above is a product report that shows valuable insights regarding usage intention, purchase intention, willingness to pay, and more. In this case, the report is based on the answers from a survey that aimed to understand how the target customer would receive a new product. Getting this level of insight through this report type is very useful for businesses as it allows them to make smart investments in new products and set realistic pricing based on their clients’ willingness to pay.

6. Department Reports

These reports are specific to each department or business function. They serve as a communication tool between managers and team members who must stay connected and work together for common goals. Whether it is the sales department, customer service, logistics, or finances, this specific report type helps track and optimize strategies on a deeper level. Let’s look at it with an example of a team performance report.

The image above is a department report created with an online data analysis tool, and it tracks the performance of a support team. This insightful report displays relevant metrics such as the top-performing agents, net promoter score, and first contact resolution rate, among others. Having this information in hand not only helps each team member to keep track of their individual progress but also allows managers to understand who needs more training and who is performing at their best.

7. Progress Reports

From the branch of informational reports, progress reports provide critical information about a project’s status. Employees or managers can produce these reports daily, weekly, or monthly to track performance and fine-tune tasks for the project’s better development. Progress reports are often used as visual materials to support meetings and discussions. A good example is a KPI scorecard.

8. Internal Reports

A type of report that encompasses many others on this list, internal reports refer to any type of report that is used internally in a business. They convey information between team members and departments to keep communication flowing regarding goals and business objectives.

As mentioned above, internal reports are useful communication tools to keep every relevant person in the organization informed and engaged. This healthcare report aims to do just that. By providing insights into the performance of different departments and areas of a hospital, such as in and outpatients, average waiting times, treatment costs, and more, healthcare managers can allocate resources and plan the schedule accurately, as well as monitor any changes or issues in real-time.

9. External Reports

Although most of the report types listed here are used for internal purposes, not all reporting is meant to be used behind closed doors. External reports are created to share information with external stakeholders such as clients or investors for budget or progress accountability, as well as for governmental bodies to stay compliant with the law requirements.

The image above is the perfect example of an external client report from an IT project. This insightful report provides a visual overview of every relevant aspect of the project’s development. From deadlines, budget usage, completion stage, and task breakdown, clients can be fully informed and involved in the project.

10. Vertical & Lateral Reports

Next, in our rundown of types of reports, we have vertical and lateral reports. This reporting type refers to the direction in which a report travels. A vertical report is meant to go upward or downward the hierarchy, for example, a management report. A lateral report assists in organization and communication between groups that are at the same level of the hierarchy, such as the financial and marketing departments.

11. Research Reports

Without a doubt, one of the most vital reporting types for any modern business is centered on research. Being able to collect, collate, and drill down into insights based on key pockets of your customer base or industry will give you the tools to drive innovation while meeting your audience’s needs head-on.

The image above is a market research analytics report example for customer demographics. It serves up a balanced blend of metrics that will empower you to boost engagement as well as retention rates. Here, you can drill down into your audience’s behaviors, interests, gender, educational levels, and tech adoption life cycles with a simple glance.

What’s particularly striking about this dashboard is the fact that you can explore key trends in brand innovation with ease, gaining a working insight into how your audience perceives your business. This invaluable type of report will help you get under the skin of your consumers, driving growth and loyalty in the process.

12. Strategic Reports

Strategy is a vital component of every business, big or small. Strategic analytics tools are perhaps the broadest and most universal of all the different types of business reports imaginable.

These particular tools exist to help you consistently understand, meet, and exceed your most pressing organizational goals by providing top-level metrics on various initiatives or functions.

By working with strategic-style tools, you will:

• Improve internal motivation and engagement
• Refine your plans and strategies for the best possible return on investment (ROI)
• Enhance internal communication and optimize the way your various departments run
• Create more room for innovation and creative thinking

13. Project Reports

Projects are key to keeping a business moving in the right direction while keeping innovation and evolution at the forefront of every plan, communication, or campaign. But without the right management tools, a potentially groundbreaking project can become a resource-sapping disaster.

A project management report serves as a summary of a particular project’s status and its various components. It’s a visual tool that you can share with partners, colleagues, clients, and stakeholders to showcase your project’s progress at multiple stages. Let’s look at our example and dig a little deeper.

Our example above is a construction project management dashboard that offers a 360-degree view of a project’s development. This invaluable construction collaboration tool can help keep every relevant project stakeholder involved and informed about the latest developments to ensure maximum efficiency and transparency.

Work and budget development and cost breakdown charts can help develop efficient construction cost control strategies to ensure the project remains profitable and on schedule. On the other hand, progress metrics like the SPI and the CPI can help assess construction productivity issues that can lead to delays and costly overruns.

14. Statutory Reports

It may not seem exciting or glamorous, but keeping your business’s statutory affairs in order is vital to your ongoing commercial health and success.

When it comes to submitting vital financial and non-financial information to official bodies, one small error can result in serious repercussions. As such, working with statutory report formats is a watertight way of keeping track of your affairs and records while significantly reducing the risk of human error.

Armed with interactive insights and dynamic visuals, you will keep your records clean and compliant while gaining the ability to nip any potential errors or issues in the bud.

Now that we’ve covered the most relevant types of reports, we will answer the question: what does a report look like?

As mentioned at the beginning of this insightful guide, static reporting is a thing of the past. With the rise of modern technologies like self-service BI tools, the use of interactive reports in the shape of business dashboards has become more and more popular among companies.

Unlike static reports that take time to be generated and are difficult to understand, modern reporting tools are intuitive. Their visual nature makes them easy to understand for any type of user, and they provide businesses with a central view of their most important performance indicators for an improved decision-making process. Here, we will cover 20 useful dashboard examples from different industries, functions, and platforms to put the value of dashboard reporting into perspective.

1. Financial Report

Keeping finances in check is critical for success. This financial report offers an overview of the most important financial metrics that a business needs to monitor its economic activities and answer vital questions to ensure healthy finances.

With insights about liquidity, invoicing, budgeting, and general financial stability, managers can extract long and short-term conclusions to reduce inefficiencies, make accurate forecasts about future performance, and keep the overall financial efficiency of the business flowing. For instance, getting a detailed calculation of the business’s working capital can allow you to understand how liquid your company is. If it’s higher than expected, it means you have the potential to invest and grow—definitely one of the most valuable types of finance reports.

2. Construction Report

Our next example is a construction report offering the perfect overview for efficient construction bid management . In this case, the template is tracked for an enterprise that has multiple projects working simultaneously and needs a general view of how everything is performing to ensure maximum efficiency.

The key metric highlighted in this report is the net bid value, which shows the value of all submitted bids, including canceled ones. As seen in the net bid value by status chart, only a small amount is accounted for canceled bids, which means this organization’s construction bidding process is efficient. The rest of the charts displayed in the template help provide a deeper understanding of bids to make informed decisions.

Another valuable aspect of this construction report is its interactivity. The filters on top allow the user to visualize only data for a specific category, project classification, or bid status, making it possible to answer any questions that arise during meetings or discussions. This was not possible in the past as the construction industry relied heavily on static reporting. Luckily, with the rise of digital construction tools, like interactive real-time reporting, they no longer need to rely solely on intuition or outdated information. Instead, they have fresh insights at all times.

3. Marketing Report

Our following example is a marketing report that ensures a healthy return on investment from your marketing efforts. This type of report offers a detailed overview of campaign performance over the last 12 weeks. Having access to this information enables you to maximize the value of your promotional actions, keeping your audience engaged by providing a targeted experience.

For instance, you can implement different campaign formats as a test and then compare which one is most successful for your business. This is possible thanks to the monitoring of important marketing metrics such as the click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), and more.

The visual nature of this report makes it easy to understand important insights at a glance. For instance, the four gauge charts at the top show the total spending from all campaigns and how much of the total budget of each campaign has been used. In just seconds, you can see if you are on target to meet your marketing budgets for every single campaign.

4. Sales Report

An intuitive sales dashboard like the one above is the perfect analytical tool to monitor and optimize sales performance. Armed with powerful high-level metrics, this report type is especially interesting for managers, executives, and sales VPs as it provides relevant data to ensure strategic and operational success.

The value of this sales report lies in the fact that it offers a complete and comprehensive overview of relevant insights needed to make smart sales decisions. For instance, at the top of an analysis tool, you get important metrics such as the number of sales, revenue, profit, and costs, all compared to a set target and to the previous time period. The use of historical data is fundamental when building successful sales strategies as they provide a picture of what could happen in the future. Being able to filter the key metrics all in one screen is a key benefit of modern reporting.

5. HR Report

Our next report example concerns human resources analytics. The HR department needs to track various KPIs for employee performance and effectiveness. However, it must also ensure that employees are happy and working in a healthy environment since an unhappy workforce can significantly damage an organization. This intuitive dashboard makes this possible.

Providing a comprehensive mix of metrics, this employee-centric report drills down into every major element needed to ensure successful workforce management. For example, the top portion of the dashboard covers absenteeism in 3 different ways: yearly average, absenteeism rate with a target of 3.8%, and absenteeism over the last five years. Tracking absenteeism rates in detail is helpful as it can tell you if your employees are skipping workdays. If the rate is over the expected target, then you have to dig deeper into the reasons and find sustainable solutions.

On the other hand, the second part of the dashboard covers the overall labor effectiveness (OLE). This can be tracked based on specific criteria that HR predefined, and it helps them understand if workers are achieving their targets or if they need extra training or help.

6. Management Report

Managers must monitor big amounts of data to ensure that the business is running smoothly. One of them being investor relationships. This management dashboard focuses on high-level metrics that shareholders need to look at before investing, such as the return on assets, return on equity, debt-equity ratio, and share price, among others.

By getting an overview of these important metrics, investors can easily extract the needed insights to make an informed decision regarding an investment in your business. For instance, the return on assets measures how efficiently are the company’s assets being used to generate profit. With this knowledge, investors can understand how effectively your company deploys available resources compared to others in the market. Another great indicator is the share price; the higher the increase in your share price, the more money your shareholders are making from their investment.

7. IT Report

Just like all the other departments and sections covered in this list, the IT department is one that can especially benefit from these types of reports. With so many technical issues to solve, the need for a visual tool to help IT specialists stay on track with their workload becomes critical.

As seen in the image above, this IT dashboard offers detailed information about different system indicators. For starters, we get a visual overview of the status of each server, followed by a detailed graph displaying the uptime & downtime of each week. This is complemented by the most common downtown issues and some ticket management information. Getting this level of insight helps your IT staff to know what is happening and when it is happening and find proper solutions to prevent these issues from repeating themselves. Keeping constant track of these metrics will ensure robust system performance.

8. Procurement Report

The following report example was built with intuitive procurement analytics software. It gives a general view of various metrics that any procurement department needs to manage suppliers efficiently.

With the possibility to filter, drill down, and interact with KPIs, this intuitive procurement dashboard offers key information to ensure a healthy supplier relationship. With metrics such as compliance rate, the number of suppliers, or the purchase order cycle time, the procurement team can classify the different suppliers, define the relationship each of them has with the company and optimize processes to ensure it stays profitable.

One of the industries that could truly benefit from this template is construction. Managing procurement in construction projects is not easy, as suppliers must be picked carefully to ensure they meet the project’s needs. An overview like this one can help assess the abilities of each supplier to choose the ones that best meet the requirements. In construction, supplier selection is more than just about pricing, it also involves availability, certifications, quality, etc.

9. Customer Service Report

Following our list of examples of reports is one from the support area. Armed with powerful customer service KPIs, this dashboard is a useful tool for monitoring performance, spotting trends, identifying strengths and weaknesses, and improving the overall effectiveness of the customer support department.

Covering aspects such as revenue and costs from customer support as well as customer satisfaction, this complete analysis tool is the perfect tool for managers who have to keep an eye on every little detail from a performance and operational perspective. For example, by monitoring your customer service costs and comparing them to the revenue, you can understand if you are investing the right amount into your support processes. This can be directly related to your agent’s average time to solve issues; the longer it takes to solve a support ticket, the more money it will cost and the less revenue it will bring. If your agents take too long to solve an issue, you can think of some training instances to help them reduce this number.

10. Market Research Report

This list of report types would not be complete without a market research report. Market research agencies deal with a large amount of information coming from surveys and other research sources. Considering that, reports that can be filtered for deeper interaction become more necessary for this industry than for any other.

The image above is a brand analytics dashboard that displays the survey results about how the public perceives a brand. This savvy tool contains different charts that make it easy to understand the information visually. For instance, the map chart with the different colors lets you quickly understand in which regions each age range is located. The charts can be filtered further to see the detailed answers from each group for a deeper analysis.

11. Social Media Report

Last but not least, we have a social media report. This scorecard-format dashboard monitors the performance of four main social media channels: Facebook, Twitter, Instagram, and YouTube. It serves as a perfect visual overview to track the performance of different social media efforts and achievements.

Tracking relevant metrics such as followers, impressions, clicks, engagement rates, and conversions, this report type serves as a perfect progress report for managers or clients who need to see the status of their social channels. Each metric is shown in its actual value and compared to a set target. The colors green and red from the fourth column let you quickly understand if a metric is over or under its expected target.

12. Logistics Report

Logistics are the cornerstone of an operationally fluent and progressive business. If you deal with large quantities of goods and tangible items, in particular, maintaining a solid logistical strategy is vital to ensuring you maintain your brand reputation while keeping things flowing in the right direction.

A prime example designed to improve logistical management, our warehouse KPI dashboard is equipped with metrics required to maintain strategic movement while eliminating any unnecessary costs or redundant processes. Here, you can dig into your shipping success rates across regions while accessing warehouse costs and perfect order rates in real-time. If you spot any potential inefficiencies, you can track them here and take the correct course of action to refine your strategy. This is an essential tool for any business with a busy or scaling warehouse.

13. Manufacturing Report

Next, in our essential types of business reports examples, we’re looking at tools made to improve your business’s various manufacturing processes.

Our clean and concise production tool is a sight to behold and serves up key manufacturing KPIs that improve the decision-making process regarding costs, volume, and machinery.

Here, you can hone in on historical patterns and trends while connecting with priceless real-time insights that will not only enable you to make the right calls concerning your manufacturing process at the moment but will also allow you to formulate predictive strategies that will ultimately save money, boost productivity, and result in top-quality products across the board.

14. Retail Report

As a retailer with so many channels to consider and so many important choices to make, working with the right metrics and visuals is absolutely essential. Fortunately, we live in an age where there are different types of reporting designed for this very reason.

Our sales and order example, generated with retail analytics software, is a dream come true for retailers as it offers the visual insights needed to understand your product range in greater detail while keeping a firm grip on your order volumes, perfect order rates, and reasons for returns.

Gaining access to these invaluable insights in one visually presentable space will allow you to track increases or decreases in orders over a set timeframe (and understand whether you’re doing the right things to drive engagement) while plowing your promotional resources into the products that are likely to offer the best returns.

Plus, by gaining an accurate overview of why people are returning your products, you can omit problem items or processes from your retail strategy, improving your brand reputation as well as revenue in the process.

15. Digital Media Report

The content and communications you publish are critical to your ongoing success, regardless of your sector, niche, or specialty. Without putting out communications that speak directly to the right segments of your audience at the right times in their journey, your brand will swiftly fade into the background.

To ensure your brand remains inspiring, engaging, and thought-leading across channels, working with media types of a business report is essential. You must ensure your communications cut through the noise and scream ‘quality’ from start to finish—no ifs, no buts, no exceptions.

Our content quality control tool is designed with a logical hierarchy that will tell you if your content sparks readership, if the language you’re using is inclusive and conversational, and how much engagement-specific communications earn. You can also check your most engaging articles with a quick glance to understand what your users value most. Armed with this information, you can keep creating content that your audience loves and ultimately drives true value to the business.

16. Energy Report

In the age of sustainability and in the face of international fuel hikes, managing the energy your business uses effectively is paramount. Here, there is little room for excess or error, and as such, working with the right metrics is the only way to ensure successful energy regulation.

If your company has a big HQ or multiple sites that require power, our energy management analytics tool will help you take the stress out of managing your resources. One of the most striking features of this dashboard is the fact that it empowers you to compare your company’s energy usage against those from other sectors and set an accurate benchmark.

Here, you can also get a digestible breakdown of your various production costs regarding energy consumption and the main sources you use to keep your organization running. Regularly consulting these metrics will not only allow you to save colossal chunks of your budget, but it will also give you the intelligence to become more sustainable as an organization. This, in turn, is good for the planet and your brand reputation—a real win-win-win.

17. FMCG Report

The fast-moving consuming goods (FMCG) industry can highly benefit from a powerful report containing real-time insights. This is because the products handled in this sector, which are often food and beverages, don’t last very long. Therefore, having a live overview of all the latest developments can aid decision-makers in optimizing the supply chain to ensure everything runs smoothly and no major issues happen.

Our report format example above aims to do just that by providing an overview of critical performance indicators, such as the percentage of products sold within freshness date, the out-of-stock rate, on-time in full deliveries, inventory turnover, and more. What makes this template so valuable is the fact that it provides a range of periods to get a more recent view of events but also a longer yearly view to extract deeper insights.

The FMCG dashboard also offers an overview of the main KPIs to aid users in understanding if they are on the right track to meet their goals. There, we can observe that the OTIF is far from its target of 90%. Therefore, it should be looked at in more detail to optimize it and prevent it from affecting the entire supply chain.

18. Google Analytics Report

Regardless of your industry, if you have a website, you probably require a Google Analytics report. This powerful tool helps you understand how your audience interacts with your website while helping you reach more people through the Google search engine. The issue is that the reports the tool provides are more or less basic and don’t give you the dynamic and agile view you need to stay on top of your data and competitors.

For that reason, we generated a range of Google Analytics dashboards that take your experience one step further by allowing you to explore your most important KPIs in real-time. That way, you’ll be able to spot any potential issues or opportunities to improve as soon as they occur, allowing you to act on them on the spot.

Among some of the most valuable metrics you can find in this sample are the sessions and their daily, weekly, and monthly development, the average session duration, the bounce rate by channel and by top 5 countries, among others.

19. LinkedIn Report

Another very important platform that companies use, no matter their size or industry, is LinkedIn. This platform is the place where companies develop and showcase their corporate image, network with other companies, and tell their clients and audience about the different initiatives they are developing to grow and be better. Some organizations also use LinkedIn to showcase their charity or sustainability initiatives.

The truth is LinkedIn has become an increasingly relevant platform, and just like we discussed with YouTube, organizations need to analyze data to ensure their strategies are on the right path to success.

The template above offers a 360-degree view of a company page’s performance. With metrics such as the followers gained, engagement rate, impressions vs unique impressions, CTR, and more. Decision-makers can dive deeper into the performance of their content and understand what their audience enjoys the most. For instance, by looking at the CTR of the last 5 company updates, you can start to get a sense of what topics and content format your audience on the platforms interact with the most. That way, you’ll avoid wasting time and resources producing content without interaction.

20. Healthcare Report

Moving on from platform-related examples, we have one last monthly report template from a very relevant sector, the healthcare industry. For decades now, hospitals and healthcare professionals have benefited from data to develop new treatments and analyze unknown diseases. But data can also help to ensure daily patient care is of top quality.

Our sample above is a healthcare dashboard report that tracks patient satisfaction stats for a clinic named Saint Martins Clinic. The template provides insights into various aspects of patient care that can affect their satisfaction levels to help spot any weak areas.

Just by looking at the report in a bit more detail, we can already see that the average waiting time for arrival at a bed and time to see a doctor are on the higher side. This is something that needs to be looked into immediately, as waiting times are the most important success factors for patients. Additionally, we can see those lab test turnarounds are also above target. This is another aspect that should be optimized to prevent satisfaction levels from going down.

As you learned from our extensive list of examples, different reports are widely used across industries and sectors. Now, you might wonder, how do I get my hands on one of these reports? The answer is a professional online reporting tool. With the right software in hand, you can generate stunning reports to extract the maximum potential out of your data and boost business growth in the process.

But, with so many options in the market, how do make sure you choose the best tool for your needs? Below we cover some of the most relevant features and capabilities you should look for to make the most out of the process.

1. Pre-made reporting templates

To ensure successful operations, a business will most likely need to use many reports for its internal and external strategies. Manually generating these reports can become a time-consuming task that burdens the business. That is why professional reporting software should offer pre-made reporting templates. At RIB, we offer an extensive template library for the construction industry that allows users to generate reports in a matter of seconds—allowing them to use their time on actually analyzing the information and extracting powerful insights from it.

2. Multiple visualization options

If you look for report templates on Google, you might run into multiple posts about written ones. This is not a surprise, as written reports have been the norm for decades. That being said, a modern approach to reporting has developed in the past years where visuals have taken over text. The value of visuals lies in the fact that they make the information easier to understand, especially for users who have no technical knowledge. But most importantly, they make the information easier to explore by telling a compelling story. For that reason, the tool you choose to invest in should provide you with multiple visualization options to have the flexibility to tell your data story in the most successful way possible.

3. Customization

While pre-made templates are fundamental to generating agile reports, being able to customize them to meet your needs is also of utmost importance. At RIB Software, we offer our users the possibility to customize their construction reports to fit their most important KPIs, as well as their logo, business colors, and font. This is an especially valuable feature for external reports that must be shown to clients or other relevant stakeholders, giving your reports a more professional look. Customization can also help from an internal perspective to provide employees who are uncomfortable with data with a familiar environment to work in.

4. Real-time insights

In the fast-paced world we live in today, having static reports is not enough. Businesses need to have real-time access to the latest developments in their data to spot any issues or opportunities as soon as they occur and act on them to ensure their resources are spent smartly and their strategies are running as expected. Doing so will allow for agile and efficient decision-making, giving the company a huge competitive advantage.

5. Sharing capabilities

Communication and collaboration are the basis of a successful reporting process. Today, team members and departments need to be connected to ensure everyone is on the right path to achieve general company goals. That is why the tool you invest in should offer flexible sharing capabilities to ensure every user can access the reports. For instance, we offer our users the possibility to share reports through automated emails or password-protected URLs with viewing or editing rights depending on what data the specific user can see and manipulate. A great way to keep everyone connected and boost collaboration.

As we’ve seen throughout our journey, businesses use different report formats for diverse purposes in their everyday activities. Whether you’re talking about types of reports in research, types of reports in management, or anything in between, these dynamic tools will get you where you need to be (and beyond).

In this post, we covered the top 14 most common ones and explored key examples of how different report types are changing the way businesses are leveraging their most critical insights for internal efficiency and, ultimately, external success.

With modern tools and solutions, reporting doesn’t have to be a tedious task. Anyone in your organization can rely on data for their decision-making process without needing technical skills. Rather, you want to keep your team connected or show progress to investors or clients. There is a report type for the job. To keep your mind fresh, here are the top 14 types of data reports covered in this post:

• Informational reports
• Analytical reports
• Operational reports
• Product reports
• Industry reports
• Department reports
• Progress reports
• Internal reports
• External reports
• Vertical and lateral reports
• Strategic reports
• Research reports
• Project reports
• Statutory reports

At RIB Software , we provide multiple solutions to make construction companies’ lives easier. Our construction data analytics software, RIB BI+, offers powerful business intelligence and reporting capabilities to help businesses in the building sector manage their data and make data-driven decisions to boost the quality of their projects. If you are ready to benefit from automated, interactive analytics, get a demo of RIB BI+ today!

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Common Types of Research Reports & Documents

Research is central to most work in STEM fields and you may often be required to conduct various types of research as part of your professional life.  Lab reports, recommendation reports, proposals, and white papers are just some of the professional documents that rely on research.  These are the kinds of documents that can help organizations make decisions, solicit new clients and contracts, and communicate with the public.

For more information on these common types of professional correspondence, see the Workplace Communications chapter.

A Guide to Technical Communications: Strategies & Applications Copyright © 2016 by Lynn Hall & Leah Wahlin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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A tutorial on methodological studies: the what, when, how and why

Lawrence mbuagbaw.

1 Department of Health Research Methods, Evidence and Impact, McMaster University, Hamilton, ON Canada

2 Biostatistics Unit/FSORC, 50 Charlton Avenue East, St Joseph’s Healthcare—Hamilton, 3rd Floor Martha Wing, Room H321, Hamilton, Ontario L8N 4A6 Canada

3 Centre for the Development of Best Practices in Health, Yaoundé, Cameroon

Daeria O. Lawson

Livia puljak.

4 Center for Evidence-Based Medicine and Health Care, Catholic University of Croatia, Ilica 242, 10000 Zagreb, Croatia

David B. Allison

5 Department of Epidemiology and Biostatistics, School of Public Health – Bloomington, Indiana University, Bloomington, IN 47405 USA

Lehana Thabane

6 Departments of Paediatrics and Anaesthesia, McMaster University, Hamilton, ON Canada

7 Centre for Evaluation of Medicine, St. Joseph’s Healthcare-Hamilton, Hamilton, ON Canada

8 Population Health Research Institute, Hamilton Health Sciences, Hamilton, ON Canada

Associated Data

Data sharing is not applicable to this article as no new data were created or analyzed in this study.

Methodological studies – studies that evaluate the design, analysis or reporting of other research-related reports – play an important role in health research. They help to highlight issues in the conduct of research with the aim of improving health research methodology, and ultimately reducing research waste.

We provide an overview of some of the key aspects of methodological studies such as what they are, and when, how and why they are done. We adopt a “frequently asked questions” format to facilitate reading this paper and provide multiple examples to help guide researchers interested in conducting methodological studies. Some of the topics addressed include: is it necessary to publish a study protocol? How to select relevant research reports and databases for a methodological study? What approaches to data extraction and statistical analysis should be considered when conducting a methodological study? What are potential threats to validity and is there a way to appraise the quality of methodological studies?

Appropriate reflection and application of basic principles of epidemiology and biostatistics are required in the design and analysis of methodological studies. This paper provides an introduction for further discussion about the conduct of methodological studies.

The field of meta-research (or research-on-research) has proliferated in recent years in response to issues with research quality and conduct [ 1 – 3 ]. As the name suggests, this field targets issues with research design, conduct, analysis and reporting. Various types of research reports are often examined as the unit of analysis in these studies (e.g. abstracts, full manuscripts, trial registry entries). Like many other novel fields of research, meta-research has seen a proliferation of use before the development of reporting guidance. For example, this was the case with randomized trials for which risk of bias tools and reporting guidelines were only developed much later – after many trials had been published and noted to have limitations [ 4 , 5 ]; and for systematic reviews as well [ 6 – 8 ]. However, in the absence of formal guidance, studies that report on research differ substantially in how they are named, conducted and reported [ 9 , 10 ]. This creates challenges in identifying, summarizing and comparing them. In this tutorial paper, we will use the term methodological study to refer to any study that reports on the design, conduct, analysis or reporting of primary or secondary research-related reports (such as trial registry entries and conference abstracts).

In the past 10 years, there has been an increase in the use of terms related to methodological studies (based on records retrieved with a keyword search [in the title and abstract] for “methodological review” and “meta-epidemiological study” in PubMed up to December 2019), suggesting that these studies may be appearing more frequently in the literature. See Fig.  1 .

Trends in the number studies that mention “methodological review” or “meta-

epidemiological study” in PubMed.

The methods used in many methodological studies have been borrowed from systematic and scoping reviews. This practice has influenced the direction of the field, with many methodological studies including searches of electronic databases, screening of records, duplicate data extraction and assessments of risk of bias in the included studies. However, the research questions posed in methodological studies do not always require the approaches listed above, and guidance is needed on when and how to apply these methods to a methodological study. Even though methodological studies can be conducted on qualitative or mixed methods research, this paper focuses on and draws examples exclusively from quantitative research.

The objectives of this paper are to provide some insights on how to conduct methodological studies so that there is greater consistency between the research questions posed, and the design, analysis and reporting of findings. We provide multiple examples to illustrate concepts and a proposed framework for categorizing methodological studies in quantitative research.

What is a methodological study?

Any study that describes or analyzes methods (design, conduct, analysis or reporting) in published (or unpublished) literature is a methodological study. Consequently, the scope of methodological studies is quite extensive and includes, but is not limited to, topics as diverse as: research question formulation [ 11 ]; adherence to reporting guidelines [ 12 – 14 ] and consistency in reporting [ 15 ]; approaches to study analysis [ 16 ]; investigating the credibility of analyses [ 17 ]; and studies that synthesize these methodological studies [ 18 ]. While the nomenclature of methodological studies is not uniform, the intents and purposes of these studies remain fairly consistent – to describe or analyze methods in primary or secondary studies. As such, methodological studies may also be classified as a subtype of observational studies.

Parallel to this are experimental studies that compare different methods. Even though they play an important role in informing optimal research methods, experimental methodological studies are beyond the scope of this paper. Examples of such studies include the randomized trials by Buscemi et al., comparing single data extraction to double data extraction [ 19 ], and Carrasco-Labra et al., comparing approaches to presenting findings in Grading of Recommendations, Assessment, Development and Evaluations (GRADE) summary of findings tables [ 20 ]. In these studies, the unit of analysis is the person or groups of individuals applying the methods. We also direct readers to the Studies Within a Trial (SWAT) and Studies Within a Review (SWAR) programme operated through the Hub for Trials Methodology Research, for further reading as a potential useful resource for these types of experimental studies [ 21 ]. Lastly, this paper is not meant to inform the conduct of research using computational simulation and mathematical modeling for which some guidance already exists [ 22 ], or studies on the development of methods using consensus-based approaches.

When should we conduct a methodological study?

Methodological studies occupy a unique niche in health research that allows them to inform methodological advances. Methodological studies should also be conducted as pre-cursors to reporting guideline development, as they provide an opportunity to understand current practices, and help to identify the need for guidance and gaps in methodological or reporting quality. For example, the development of the popular Preferred Reporting Items of Systematic reviews and Meta-Analyses (PRISMA) guidelines were preceded by methodological studies identifying poor reporting practices [ 23 , 24 ]. In these instances, after the reporting guidelines are published, methodological studies can also be used to monitor uptake of the guidelines.

These studies can also be conducted to inform the state of the art for design, analysis and reporting practices across different types of health research fields, with the aim of improving research practices, and preventing or reducing research waste. For example, Samaan et al. conducted a scoping review of adherence to different reporting guidelines in health care literature [ 18 ]. Methodological studies can also be used to determine the factors associated with reporting practices. For example, Abbade et al. investigated journal characteristics associated with the use of the Participants, Intervention, Comparison, Outcome, Timeframe (PICOT) format in framing research questions in trials of venous ulcer disease [ 11 ].

How often are methodological studies conducted?

There is no clear answer to this question. Based on a search of PubMed, the use of related terms (“methodological review” and “meta-epidemiological study”) – and therefore, the number of methodological studies – is on the rise. However, many other terms are used to describe methodological studies. There are also many studies that explore design, conduct, analysis or reporting of research reports, but that do not use any specific terms to describe or label their study design in terms of “methodology”. This diversity in nomenclature makes a census of methodological studies elusive. Appropriate terminology and key words for methodological studies are needed to facilitate improved accessibility for end-users.

Why do we conduct methodological studies?

Methodological studies provide information on the design, conduct, analysis or reporting of primary and secondary research and can be used to appraise quality, quantity, completeness, accuracy and consistency of health research. These issues can be explored in specific fields, journals, databases, geographical regions and time periods. For example, Areia et al. explored the quality of reporting of endoscopic diagnostic studies in gastroenterology [ 25 ]; Knol et al. investigated the reporting of p -values in baseline tables in randomized trial published in high impact journals [ 26 ]; Chen et al. describe adherence to the Consolidated Standards of Reporting Trials (CONSORT) statement in Chinese Journals [ 27 ]; and Hopewell et al. describe the effect of editors’ implementation of CONSORT guidelines on reporting of abstracts over time [ 28 ]. Methodological studies provide useful information to researchers, clinicians, editors, publishers and users of health literature. As a result, these studies have been at the cornerstone of important methodological developments in the past two decades and have informed the development of many health research guidelines including the highly cited CONSORT statement [ 5 ].

Where can we find methodological studies?

Methodological studies can be found in most common biomedical bibliographic databases (e.g. Embase, MEDLINE, PubMed, Web of Science). However, the biggest caveat is that methodological studies are hard to identify in the literature due to the wide variety of names used and the lack of comprehensive databases dedicated to them. A handful can be found in the Cochrane Library as “Cochrane Methodology Reviews”, but these studies only cover methodological issues related to systematic reviews. Previous attempts to catalogue all empirical studies of methods used in reviews were abandoned 10 years ago [ 29 ]. In other databases, a variety of search terms may be applied with different levels of sensitivity and specificity.

Some frequently asked questions about methodological studies

In this section, we have outlined responses to questions that might help inform the conduct of methodological studies.

Q: How should I select research reports for my methodological study?

A: Selection of research reports for a methodological study depends on the research question and eligibility criteria. Once a clear research question is set and the nature of literature one desires to review is known, one can then begin the selection process. Selection may begin with a broad search, especially if the eligibility criteria are not apparent. For example, a methodological study of Cochrane Reviews of HIV would not require a complex search as all eligible studies can easily be retrieved from the Cochrane Library after checking a few boxes [ 30 ]. On the other hand, a methodological study of subgroup analyses in trials of gastrointestinal oncology would require a search to find such trials, and further screening to identify trials that conducted a subgroup analysis [ 31 ].

The strategies used for identifying participants in observational studies can apply here. One may use a systematic search to identify all eligible studies. If the number of eligible studies is unmanageable, a random sample of articles can be expected to provide comparable results if it is sufficiently large [ 32 ]. For example, Wilson et al. used a random sample of trials from the Cochrane Stroke Group’s Trial Register to investigate completeness of reporting [ 33 ]. It is possible that a simple random sample would lead to underrepresentation of units (i.e. research reports) that are smaller in number. This is relevant if the investigators wish to compare multiple groups but have too few units in one group. In this case a stratified sample would help to create equal groups. For example, in a methodological study comparing Cochrane and non-Cochrane reviews, Kahale et al. drew random samples from both groups [ 34 ]. Alternatively, systematic or purposeful sampling strategies can be used and we encourage researchers to justify their selected approaches based on the study objective.

Q: How many databases should I search?

A: The number of databases one should search would depend on the approach to sampling, which can include targeting the entire “population” of interest or a sample of that population. If you are interested in including the entire target population for your research question, or drawing a random or systematic sample from it, then a comprehensive and exhaustive search for relevant articles is required. In this case, we recommend using systematic approaches for searching electronic databases (i.e. at least 2 databases with a replicable and time stamped search strategy). The results of your search will constitute a sampling frame from which eligible studies can be drawn.

Alternatively, if your approach to sampling is purposeful, then we recommend targeting the database(s) or data sources (e.g. journals, registries) that include the information you need. For example, if you are conducting a methodological study of high impact journals in plastic surgery and they are all indexed in PubMed, you likely do not need to search any other databases. You may also have a comprehensive list of all journals of interest and can approach your search using the journal names in your database search (or by accessing the journal archives directly from the journal’s website). Even though one could also search journals’ web pages directly, using a database such as PubMed has multiple advantages, such as the use of filters, so the search can be narrowed down to a certain period, or study types of interest. Furthermore, individual journals’ web sites may have different search functionalities, which do not necessarily yield a consistent output.

Q: Should I publish a protocol for my methodological study?

A: A protocol is a description of intended research methods. Currently, only protocols for clinical trials require registration [ 35 ]. Protocols for systematic reviews are encouraged but no formal recommendation exists. The scientific community welcomes the publication of protocols because they help protect against selective outcome reporting, the use of post hoc methodologies to embellish results, and to help avoid duplication of efforts [ 36 ]. While the latter two risks exist in methodological research, the negative consequences may be substantially less than for clinical outcomes. In a sample of 31 methodological studies, 7 (22.6%) referenced a published protocol [ 9 ]. In the Cochrane Library, there are 15 protocols for methodological reviews (21 July 2020). This suggests that publishing protocols for methodological studies is not uncommon.

Authors can consider publishing their study protocol in a scholarly journal as a manuscript. Advantages of such publication include obtaining peer-review feedback about the planned study, and easy retrieval by searching databases such as PubMed. The disadvantages in trying to publish protocols includes delays associated with manuscript handling and peer review, as well as costs, as few journals publish study protocols, and those journals mostly charge article-processing fees [ 37 ]. Authors who would like to make their protocol publicly available without publishing it in scholarly journals, could deposit their study protocols in publicly available repositories, such as the Open Science Framework ( https://osf.io/ ).

Q: How to appraise the quality of a methodological study?

A: To date, there is no published tool for appraising the risk of bias in a methodological study, but in principle, a methodological study could be considered as a type of observational study. Therefore, during conduct or appraisal, care should be taken to avoid the biases common in observational studies [ 38 ]. These biases include selection bias, comparability of groups, and ascertainment of exposure or outcome. In other words, to generate a representative sample, a comprehensive reproducible search may be necessary to build a sampling frame. Additionally, random sampling may be necessary to ensure that all the included research reports have the same probability of being selected, and the screening and selection processes should be transparent and reproducible. To ensure that the groups compared are similar in all characteristics, matching, random sampling or stratified sampling can be used. Statistical adjustments for between-group differences can also be applied at the analysis stage. Finally, duplicate data extraction can reduce errors in assessment of exposures or outcomes.

Q: Should I justify a sample size?

A: In all instances where one is not using the target population (i.e. the group to which inferences from the research report are directed) [ 39 ], a sample size justification is good practice. The sample size justification may take the form of a description of what is expected to be achieved with the number of articles selected, or a formal sample size estimation that outlines the number of articles required to answer the research question with a certain precision and power. Sample size justifications in methodological studies are reasonable in the following instances:

• Comparing two groups
• Determining a proportion, mean or another quantifier
• Determining factors associated with an outcome using regression-based analyses

For example, El Dib et al. computed a sample size requirement for a methodological study of diagnostic strategies in randomized trials, based on a confidence interval approach [ 40 ].

Q: What should I call my study?

A: Other terms which have been used to describe/label methodological studies include “ methodological review ”, “methodological survey” , “meta-epidemiological study” , “systematic review” , “systematic survey”, “meta-research”, “research-on-research” and many others. We recommend that the study nomenclature be clear, unambiguous, informative and allow for appropriate indexing. Methodological study nomenclature that should be avoided includes “ systematic review” – as this will likely be confused with a systematic review of a clinical question. “ Systematic survey” may also lead to confusion about whether the survey was systematic (i.e. using a preplanned methodology) or a survey using “ systematic” sampling (i.e. a sampling approach using specific intervals to determine who is selected) [ 32 ]. Any of the above meanings of the words “ systematic” may be true for methodological studies and could be potentially misleading. “ Meta-epidemiological study” is ideal for indexing, but not very informative as it describes an entire field. The term “ review ” may point towards an appraisal or “review” of the design, conduct, analysis or reporting (or methodological components) of the targeted research reports, yet it has also been used to describe narrative reviews [ 41 , 42 ]. The term “ survey ” is also in line with the approaches used in many methodological studies [ 9 ], and would be indicative of the sampling procedures of this study design. However, in the absence of guidelines on nomenclature, the term “ methodological study ” is broad enough to capture most of the scenarios of such studies.

Q: Should I account for clustering in my methodological study?

A: Data from methodological studies are often clustered. For example, articles coming from a specific source may have different reporting standards (e.g. the Cochrane Library). Articles within the same journal may be similar due to editorial practices and policies, reporting requirements and endorsement of guidelines. There is emerging evidence that these are real concerns that should be accounted for in analyses [ 43 ]. Some cluster variables are described in the section: “ What variables are relevant to methodological studies?”

A variety of modelling approaches can be used to account for correlated data, including the use of marginal, fixed or mixed effects regression models with appropriate computation of standard errors [ 44 ]. For example, Kosa et al. used generalized estimation equations to account for correlation of articles within journals [ 15 ]. Not accounting for clustering could lead to incorrect p -values, unduly narrow confidence intervals, and biased estimates [ 45 ].

Q: Should I extract data in duplicate?

A: Yes. Duplicate data extraction takes more time but results in less errors [ 19 ]. Data extraction errors in turn affect the effect estimate [ 46 ], and therefore should be mitigated. Duplicate data extraction should be considered in the absence of other approaches to minimize extraction errors. However, much like systematic reviews, this area will likely see rapid new advances with machine learning and natural language processing technologies to support researchers with screening and data extraction [ 47 , 48 ]. However, experience plays an important role in the quality of extracted data and inexperienced extractors should be paired with experienced extractors [ 46 , 49 ].

Q: Should I assess the risk of bias of research reports included in my methodological study?

A : Risk of bias is most useful in determining the certainty that can be placed in the effect measure from a study. In methodological studies, risk of bias may not serve the purpose of determining the trustworthiness of results, as effect measures are often not the primary goal of methodological studies. Determining risk of bias in methodological studies is likely a practice borrowed from systematic review methodology, but whose intrinsic value is not obvious in methodological studies. When it is part of the research question, investigators often focus on one aspect of risk of bias. For example, Speich investigated how blinding was reported in surgical trials [ 50 ], and Abraha et al., investigated the application of intention-to-treat analyses in systematic reviews and trials [ 51 ].

Q: What variables are relevant to methodological studies?

A: There is empirical evidence that certain variables may inform the findings in a methodological study. We outline some of these and provide a brief overview below:

• Country: Countries and regions differ in their research cultures, and the resources available to conduct research. Therefore, it is reasonable to believe that there may be differences in methodological features across countries. Methodological studies have reported loco-regional differences in reporting quality [ 52 , 53 ]. This may also be related to challenges non-English speakers face in publishing papers in English.
• Authors’ expertise: The inclusion of authors with expertise in research methodology, biostatistics, and scientific writing is likely to influence the end-product. Oltean et al. found that among randomized trials in orthopaedic surgery, the use of analyses that accounted for clustering was more likely when specialists (e.g. statistician, epidemiologist or clinical trials methodologist) were included on the study team [ 54 ]. Fleming et al. found that including methodologists in the review team was associated with appropriate use of reporting guidelines [ 55 ].
• Source of funding and conflicts of interest: Some studies have found that funded studies report better [ 56 , 57 ], while others do not [ 53 , 58 ]. The presence of funding would indicate the availability of resources deployed to ensure optimal design, conduct, analysis and reporting. However, the source of funding may introduce conflicts of interest and warrant assessment. For example, Kaiser et al. investigated the effect of industry funding on obesity or nutrition randomized trials and found that reporting quality was similar [ 59 ]. Thomas et al. looked at reporting quality of long-term weight loss trials and found that industry funded studies were better [ 60 ]. Kan et al. examined the association between industry funding and “positive trials” (trials reporting a significant intervention effect) and found that industry funding was highly predictive of a positive trial [ 61 ]. This finding is similar to that of a recent Cochrane Methodology Review by Hansen et al. [ 62 ]
• Journal characteristics: Certain journals’ characteristics may influence the study design, analysis or reporting. Characteristics such as journal endorsement of guidelines [ 63 , 64 ], and Journal Impact Factor (JIF) have been shown to be associated with reporting [ 63 , 65 – 67 ].
• Study size (sample size/number of sites): Some studies have shown that reporting is better in larger studies [ 53 , 56 , 58 ].
• Year of publication: It is reasonable to assume that design, conduct, analysis and reporting of research will change over time. Many studies have demonstrated improvements in reporting over time or after the publication of reporting guidelines [ 68 , 69 ].
• Type of intervention: In a methodological study of reporting quality of weight loss intervention studies, Thabane et al. found that trials of pharmacologic interventions were reported better than trials of non-pharmacologic interventions [ 70 ].
• Interactions between variables: Complex interactions between the previously listed variables are possible. High income countries with more resources may be more likely to conduct larger studies and incorporate a variety of experts. Authors in certain countries may prefer certain journals, and journal endorsement of guidelines and editorial policies may change over time.

Q: Should I focus only on high impact journals?

A: Investigators may choose to investigate only high impact journals because they are more likely to influence practice and policy, or because they assume that methodological standards would be higher. However, the JIF may severely limit the scope of articles included and may skew the sample towards articles with positive findings. The generalizability and applicability of findings from a handful of journals must be examined carefully, especially since the JIF varies over time. Even among journals that are all “high impact”, variations exist in methodological standards.

Q: Can I conduct a methodological study of qualitative research?

A: Yes. Even though a lot of methodological research has been conducted in the quantitative research field, methodological studies of qualitative studies are feasible. Certain databases that catalogue qualitative research including the Cumulative Index to Nursing & Allied Health Literature (CINAHL) have defined subject headings that are specific to methodological research (e.g. “research methodology”). Alternatively, one could also conduct a qualitative methodological review; that is, use qualitative approaches to synthesize methodological issues in qualitative studies.

Q: What reporting guidelines should I use for my methodological study?

A: There is no guideline that covers the entire scope of methodological studies. One adaptation of the PRISMA guidelines has been published, which works well for studies that aim to use the entire target population of research reports [ 71 ]. However, it is not widely used (40 citations in 2 years as of 09 December 2019), and methodological studies that are designed as cross-sectional or before-after studies require a more fit-for purpose guideline. A more encompassing reporting guideline for a broad range of methodological studies is currently under development [ 72 ]. However, in the absence of formal guidance, the requirements for scientific reporting should be respected, and authors of methodological studies should focus on transparency and reproducibility.

Q: What are the potential threats to validity and how can I avoid them?

A: Methodological studies may be compromised by a lack of internal or external validity. The main threats to internal validity in methodological studies are selection and confounding bias. Investigators must ensure that the methods used to select articles does not make them differ systematically from the set of articles to which they would like to make inferences. For example, attempting to make extrapolations to all journals after analyzing high-impact journals would be misleading.

Many factors (confounders) may distort the association between the exposure and outcome if the included research reports differ with respect to these factors [ 73 ]. For example, when examining the association between source of funding and completeness of reporting, it may be necessary to account for journals that endorse the guidelines. Confounding bias can be addressed by restriction, matching and statistical adjustment [ 73 ]. Restriction appears to be the method of choice for many investigators who choose to include only high impact journals or articles in a specific field. For example, Knol et al. examined the reporting of p -values in baseline tables of high impact journals [ 26 ]. Matching is also sometimes used. In the methodological study of non-randomized interventional studies of elective ventral hernia repair, Parker et al. matched prospective studies with retrospective studies and compared reporting standards [ 74 ]. Some other methodological studies use statistical adjustments. For example, Zhang et al. used regression techniques to determine the factors associated with missing participant data in trials [ 16 ].

With regard to external validity, researchers interested in conducting methodological studies must consider how generalizable or applicable their findings are. This should tie in closely with the research question and should be explicit. For example. Findings from methodological studies on trials published in high impact cardiology journals cannot be assumed to be applicable to trials in other fields. However, investigators must ensure that their sample truly represents the target sample either by a) conducting a comprehensive and exhaustive search, or b) using an appropriate and justified, randomly selected sample of research reports.

Even applicability to high impact journals may vary based on the investigators’ definition, and over time. For example, for high impact journals in the field of general medicine, Bouwmeester et al. included the Annals of Internal Medicine (AIM), BMJ, the Journal of the American Medical Association (JAMA), Lancet, the New England Journal of Medicine (NEJM), and PLoS Medicine ( n  = 6) [ 75 ]. In contrast, the high impact journals selected in the methodological study by Schiller et al. were BMJ, JAMA, Lancet, and NEJM ( n  = 4) [ 76 ]. Another methodological study by Kosa et al. included AIM, BMJ, JAMA, Lancet and NEJM ( n  = 5). In the methodological study by Thabut et al., journals with a JIF greater than 5 were considered to be high impact. Riado Minguez et al. used first quartile journals in the Journal Citation Reports (JCR) for a specific year to determine “high impact” [ 77 ]. Ultimately, the definition of high impact will be based on the number of journals the investigators are willing to include, the year of impact and the JIF cut-off [ 78 ]. We acknowledge that the term “generalizability” may apply differently for methodological studies, especially when in many instances it is possible to include the entire target population in the sample studied.

Finally, methodological studies are not exempt from information bias which may stem from discrepancies in the included research reports [ 79 ], errors in data extraction, or inappropriate interpretation of the information extracted. Likewise, publication bias may also be a concern in methodological studies, but such concepts have not yet been explored.

A proposed framework

In order to inform discussions about methodological studies, the development of guidance for what should be reported, we have outlined some key features of methodological studies that can be used to classify them. For each of the categories outlined below, we provide an example. In our experience, the choice of approach to completing a methodological study can be informed by asking the following four questions:

• What is the aim?

A methodological study may be focused on exploring sources of bias in primary or secondary studies (meta-bias), or how bias is analyzed. We have taken care to distinguish bias (i.e. systematic deviations from the truth irrespective of the source) from reporting quality or completeness (i.e. not adhering to a specific reporting guideline or norm). An example of where this distinction would be important is in the case of a randomized trial with no blinding. This study (depending on the nature of the intervention) would be at risk of performance bias. However, if the authors report that their study was not blinded, they would have reported adequately. In fact, some methodological studies attempt to capture both “quality of conduct” and “quality of reporting”, such as Richie et al., who reported on the risk of bias in randomized trials of pharmacy practice interventions [ 80 ]. Babic et al. investigated how risk of bias was used to inform sensitivity analyses in Cochrane reviews [ 81 ]. Further, biases related to choice of outcomes can also be explored. For example, Tan et al investigated differences in treatment effect size based on the outcome reported [ 82 ].

Methodological studies may report quality of reporting against a reporting checklist (i.e. adherence to guidelines) or against expected norms. For example, Croituro et al. report on the quality of reporting in systematic reviews published in dermatology journals based on their adherence to the PRISMA statement [ 83 ], and Khan et al. described the quality of reporting of harms in randomized controlled trials published in high impact cardiovascular journals based on the CONSORT extension for harms [ 84 ]. Other methodological studies investigate reporting of certain features of interest that may not be part of formally published checklists or guidelines. For example, Mbuagbaw et al. described how often the implications for research are elaborated using the Evidence, Participants, Intervention, Comparison, Outcome, Timeframe (EPICOT) format [ 30 ].

Sometimes investigators may be interested in how consistent reports of the same research are, as it is expected that there should be consistency between: conference abstracts and published manuscripts; manuscript abstracts and manuscript main text; and trial registration and published manuscript. For example, Rosmarakis et al. investigated consistency between conference abstracts and full text manuscripts [ 85 ].

In addition to identifying issues with reporting in primary and secondary studies, authors of methodological studies may be interested in determining the factors that are associated with certain reporting practices. Many methodological studies incorporate this, albeit as a secondary outcome. For example, Farrokhyar et al. investigated the factors associated with reporting quality in randomized trials of coronary artery bypass grafting surgery [ 53 ].

Methodological studies may also be used to describe methods or compare methods, and the factors associated with methods. Muller et al. described the methods used for systematic reviews and meta-analyses of observational studies [ 86 ].

Some methodological studies synthesize results from other methodological studies. For example, Li et al. conducted a scoping review of methodological reviews that investigated consistency between full text and abstracts in primary biomedical research [ 87 ].

Some methodological studies may investigate the use of names and terms in health research. For example, Martinic et al. investigated the definitions of systematic reviews used in overviews of systematic reviews (OSRs), meta-epidemiological studies and epidemiology textbooks [ 88 ].

In addition to the previously mentioned experimental methodological studies, there may exist other types of methodological studies not captured here.

• 2. What is the design?

Most methodological studies are purely descriptive and report their findings as counts (percent) and means (standard deviation) or medians (interquartile range). For example, Mbuagbaw et al. described the reporting of research recommendations in Cochrane HIV systematic reviews [ 30 ]. Gohari et al. described the quality of reporting of randomized trials in diabetes in Iran [ 12 ].

Some methodological studies are analytical wherein “analytical studies identify and quantify associations, test hypotheses, identify causes and determine whether an association exists between variables, such as between an exposure and a disease.” [ 89 ] In the case of methodological studies all these investigations are possible. For example, Kosa et al. investigated the association between agreement in primary outcome from trial registry to published manuscript and study covariates. They found that larger and more recent studies were more likely to have agreement [ 15 ]. Tricco et al. compared the conclusion statements from Cochrane and non-Cochrane systematic reviews with a meta-analysis of the primary outcome and found that non-Cochrane reviews were more likely to report positive findings. These results are a test of the null hypothesis that the proportions of Cochrane and non-Cochrane reviews that report positive results are equal [ 90 ].

• 3. What is the sampling strategy?

Methodological reviews with narrow research questions may be able to include the entire target population. For example, in the methodological study of Cochrane HIV systematic reviews, Mbuagbaw et al. included all of the available studies ( n  = 103) [ 30 ].

Many methodological studies use random samples of the target population [ 33 , 91 , 92 ]. Alternatively, purposeful sampling may be used, limiting the sample to a subset of research-related reports published within a certain time period, or in journals with a certain ranking or on a topic. Systematic sampling can also be used when random sampling may be challenging to implement.

• 4. What is the unit of analysis?

Many methodological studies use a research report (e.g. full manuscript of study, abstract portion of the study) as the unit of analysis, and inferences can be made at the study-level. However, both published and unpublished research-related reports can be studied. These may include articles, conference abstracts, registry entries etc.

Some methodological studies report on items which may occur more than once per article. For example, Paquette et al. report on subgroup analyses in Cochrane reviews of atrial fibrillation in which 17 systematic reviews planned 56 subgroup analyses [ 93 ].

This framework is outlined in Fig.  2 .

A proposed framework for methodological studies

Conclusions

Methodological studies have examined different aspects of reporting such as quality, completeness, consistency and adherence to reporting guidelines. As such, many of the methodological study examples cited in this tutorial are related to reporting. However, as an evolving field, the scope of research questions that can be addressed by methodological studies is expected to increase.

In this paper we have outlined the scope and purpose of methodological studies, along with examples of instances in which various approaches have been used. In the absence of formal guidance on the design, conduct, analysis and reporting of methodological studies, we have provided some advice to help make methodological studies consistent. This advice is grounded in good contemporary scientific practice. Generally, the research question should tie in with the sampling approach and planned analysis. We have also highlighted the variables that may inform findings from methodological studies. Lastly, we have provided suggestions for ways in which authors can categorize their methodological studies to inform their design and analysis.

Acknowledgements

Abbreviations.

Authors’ contributions

LM conceived the idea and drafted the outline and paper. DOL and LT commented on the idea and draft outline. LM, LP and DOL performed literature searches and data extraction. All authors (LM, DOL, LT, LP, DBA) reviewed several draft versions of the manuscript and approved the final manuscript.

This work did not receive any dedicated funding.

Availability of data and materials

Ethics approval and consent to participate.

Not applicable.

Consent for publication

Competing interests.

DOL, DBA, LM, LP and LT are involved in the development of a reporting guideline for methodological studies.

Publisher’s Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

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• Types of Research Designs Compared | Guide & Examples

Types of Research Designs Compared | Guide & Examples

Published on June 20, 2019 by Shona McCombes . Revised on June 22, 2023.

When you start planning a research project, developing research questions and creating a  research design , you will have to make various decisions about the type of research you want to do.

There are many ways to categorize different types of research. The words you use to describe your research depend on your discipline and field. In general, though, the form your research design takes will be shaped by:

• The type of knowledge you aim to produce
• The type of data you will collect and analyze
• The sampling methods , timescale and location of the research

This article takes a look at some common distinctions made between different types of research and outlines the key differences between them.

Table of contents

Types of research aims, types of research data, types of sampling, timescale, and location, other interesting articles.

The first thing to consider is what kind of knowledge your research aims to contribute.

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The next thing to consider is what type of data you will collect. Each kind of data is associated with a range of specific research methods and procedures.

Finally, you have to consider three closely related questions: how will you select the subjects or participants of the research? When and how often will you collect data from your subjects? And where will the research take place?

Keep in mind that the methods that you choose bring with them different risk factors and types of research bias . Biases aren’t completely avoidable, but can heavily impact the validity and reliability of your findings if left unchecked.

Choosing between all these different research types is part of the process of creating your research design , which determines exactly how your research will be conducted. But the type of research is only the first step: next, you have to make more concrete decisions about your research methods and the details of the study.

Read more about creating a research design

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Degrees of freedom
• Null hypothesis
• Discourse analysis
• Control groups
• Mixed methods research
• Non-probability sampling
• Quantitative research
• Ecological validity

Research bias

• Rosenthal effect
• Implicit bias
• Cognitive bias
• Selection bias
• Negativity bias
• Status quo bias

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Exploring different types of reports

Create beautiful charts & infographics get started, 09.11.2023 by anete ezera.

Reports are great for conveying complex information and data in a structured and organized manner. And there are many different types of reports that are widely used in business, education, healthcare, and other sectors. For example, in business, reports are used for performance analysis, financial statements, and project updates. However, in education, reports are vital for research findings and academic assessments. Overall, reports enable effective decision-making and communication within organizations. However, not all types of reports are created equally. To create a truly compelling and useful report , it’s essential to understand the different types of reporting and best practices for creating and designing reports. Also, it’s helpful to recognize how Infogram can elevate your reports through engaging visualizations.

In this article, we’re going to explore what are the different types of reports and what are the best practices for each of them. Also, we’re going to discuss how Infogram can help you create reports faster and better.

Click to jump ahead: Informative reports Analytical reports Research reports Progress reports Different types of reporting Elevating different types of reports with Infogram

Different types of reports

Informative reports.

Informative reports represent one of the most prominent and essential types of documentation across various fields. These reports are structured to offer a clear and direct presentation of information, making them highly valuable in academic, scientific, and business contexts. 

Key characteristics 

Objective presentation: Informative reports maintain objectivity by presenting information in a straightforward, unbiased manner. They avoid the use of opinion, focusing solely on verifiable facts and data.

Concise summarization: These reports aim to transform large amounts of information into a concise, easily digestible format. They are a valuable tool for shortening extensive research or complex data into a manageable form.

Structured format: Informative reports often follow a standardized structure, including sections such as an introduction, methods, results, discussion, and conclusion. This structure helps to locate and understand key information efficiently.

Supporting visuals: The inclusion of charts, graphs, tables, and other visual aids can improve the clarity and impact of an informative report. Visual elements help readers understand complex data more quickly.

Use cases 

Informative reports serve various purposes across different domains:

Academic: In education, informative reports are commonly used to present research findings, summarize experiments, or provide data analysis. Students and researchers use these reports to communicate their work to peers and the academic community.

Scientific: In science, informative reports are vital for sharing research results, observations, and discoveries. Scientific journals often feature these reports to showcase new knowledge and advancements within a particular field.

Business: In business, informative reports are instrumental in decision-making. Market research, financial analysis, and performance reports are all examples of informative reports that help business leaders make informed choices and strategies.

Government and policy: Government agencies use informative reports to share data and insights with the public, legislators, and policymakers. These reports can influence important decisions, laws, and policies.

Healthcare and medicine: In healthcare, informative reports are crucial for presenting clinical trial results, medical research, and patient data. These reports inform healthcare professionals, researchers, and the public about medical advancements and best practices.

Best practices for creating informative reports

Clear language: Use clear, jargon-free language that your target audience can easily understand. Avoid technical terms or jargon that might be unfamiliar to your readers.

Logical structure: Follow a well-defined structure, typically starting with an introduction, followed by the main body, conclusions, and any necessary appendices.

Visual aids: Incorporate relevant visuals, such as graphs, charts, or images, to illustrate key points and enhance comprehension. To create highly effective visuals, use Infogram . 

Citations and references: Properly cite all sources and references used to maintain credibility and avoid plagiarism.

Proofreading: Thoroughly proofread your report to eliminate errors in grammar, spelling, and formatting.

Analytical reports

Analytical reports delve deeper into data analysis to draw conclusions and offer recommendations. These reports are vital for decision-makers across different fields, providing a profound understanding of complex issues and the insights necessary for making informed choices. 

Key characteristics

Data examination: Analytical reports begin with a thorough examination of data, often involving complex datasets. The aim is to convey information, identifying patterns, trends, and relationships among variables.

Conclusions and recommendations: Unlike informative reports, analytical reports don’t just present facts and data; they go further to draw conclusions and offer recommendations. These recommendations are grounded in data analysis and are crucial for informing decision-makers.

Multiple perspectives: Analytical reports often present multiple perspectives on an issue. They consider various factors and viewpoints, offering a holistic understanding of the subject matter.

Actionable insights: The primary goal of an analytical report is to provide insights that can guide decision-making. These insights should be practical and actionable, empowering stakeholders to make informed choices.

Contextualization: Analytical reports often provide context for the data presented. They explain why certain findings are significant and how they relate to the broader context or problem under consideration.

Analytical reports serve a wide range of purposes across different sectors:

Business and management: In the corporate world, analytical reports are useful for assessing market trends, financial performance, and operational efficiencies. They provide management with the insights needed to improve processes and make strategic decisions.

Policy and government: Government agencies use analytical reports to inform policy decisions. These reports assess the impact of existing policies, explore potential alternatives, and recommend the best course of action for societal issues.

Healthcare and medicine: In healthcare, analytical reports help healthcare administrators and policymakers make informed decisions about resource allocation, patient care, and public health strategies.

Environmental and scientific research: Analytical reports play an important role in analyzing research findings and drawing scientific conclusions. They are crucial for peer-reviewed publications and for advancing scientific knowledge.

Education: Educational institutions and policymakers use analytical reports to assess the effectiveness of teaching methods, educational programs, and policies.

Best practices for creating analytical reports

Data quality: Ensure that the data used in the report is accurate, reliable, and relevant. The analysis is only as good as the data it’s based on.

Clear structure: Organize the report logically, with a clear introduction, data analysis, conclusions, and actionable recommendations. Each section should flow smoothly, guiding the reader through the report.

Visual representation: Use visual aids, such as charts, graphs, and tables, to enhance data presentation and make complex information more accessible.

Causal relationships: If applicable, explore causal relationships and correlations within the data, providing a nuanced understanding of the subject matter.

Research reports

Research reports play an important role in communicating the outcomes of a research process or scientific experiments. These reports serve as a reservoir of knowledge, storing the details of a research process, from methodology to data analysis, and ultimately leading to well-communicated conclusions. 

Methodology detailing: Research reports outline the methods used in the research. This includes research design, data collection techniques, and any tools or instruments used. A clear methodology section is vital for understanding the study’s credibility and replicability.

Data analysis and interpretation: These reports offer a well-rounded analysis of the collected data. Researchers often use statistical or qualitative methods to interpret the information, providing insights into the relationships between variables and the significance of findings.

Conclusions and implications: Research reports present conclusions drawn from the data and analysis. These conclusions provide valuable insights into the research question or problem, shedding light on its implications for theory, practice, or further research.

Citations and references: Proper citations and references are crucial for the study. This enhances the credibility and scholarly integrity of the report.

Peer review and publication: Many research reports undergo rigorous peer review before being published in academic journals. Peer review ensures the quality and validity of the research, making it accessible to the wider scientific community.

Research reports serve a multitude of purposes across various domains:

Academic advancement: In academia, research reports are the backbone of knowledge. They contribute to the gathering of scientific knowledge, advance theories, and inform future research directions.

Scientific discovery: In the scientific community, research reports are crucial for documenting groundbreaking discoveries, experimental results, and innovations. These reports fuel scientific progress and underpin the development of new technologies.

Policy formation: Research reports provide evidence and insights that policymakers and government agencies use to formulate and revise policies. They inform decisions related to public health, education, environmental regulations, and more.

Corporate research and development: In the corporate world, research reports drive innovation and strategic decision-making. They help businesses identify market trends, improve products, and optimize operations.

Healthcare and medicine: Research reports in healthcare and medicine contribute to the development of medical treatments, inform clinical guidelines, and shape public health interventions.

Best practices for creating research reports

Comprehensive methodology: Describe the research methodology in precise detail, ensuring that other researchers can replicate the study. Transparency is essential for the credibility of the report.

Data integrity: Ensure the data collected is reliable and that the analysis methods are appropriate for the research question. 

Logical structure: Follow a structured format with sections for the introduction, literature review, methodology, results, discussion, and conclusion. This provides a clear path for readers to follow.

Contributions to knowledge: Clearly outline how the research contributes to the existing body of knowledge. Discuss the theoretical and practical implications of the findings.

Peer review: Consider submitting the research report to peer-reviewed journals or seeking feedback from colleagues and mentors. Peer review helps ensure the quality and accuracy of the research.

Progress reports

Progress reports are key in project management, offering a dynamic snapshot of ongoing activities, projects, or initiatives. These reports are instrumental in tracking and communicating the status of a venture, helping stakeholders stay informed and make informed decisions.

Regular updates: Progress reports are typically issued at regular intervals, such as weekly, monthly, or quarterly. They serve as a means of consistent communication, ensuring that stakeholders are well-informed throughout the project’s duration.

Status overview: These reports provide a comprehensive overview of the project’s status, summarizing achievements, challenges, and milestones reached during the reporting period.

Issues and challenges: Progress reports include information about any issues, bottlenecks, or challenges that have arisen during the project. This transparency is essential for addressing problems in a timely manner.

Next steps: They outline the planned actions and goals for the next reporting period. This helps to understand the project’s trajectory and future objectives.

Visual representation: Using charts, graphs, and visuals can make the report more engaging and help stakeholders quickly grasp key information.

Progress reports serve a range of purposes across different spheres:

Project management: In project management, these reports help project managers keep stakeholders updated on the progress of various tasks and activities. This, in turn, supports effective decision-making and the timely resolution of issues.

Business operations: Businesses use progress reports to monitor the development of strategic initiatives, product launches, and performance metrics. These reports help leadership teams assess the effectiveness of their strategies.

Government and public projects: Government agencies use progress reports to inform the public and policymakers about the advancement of infrastructure projects, public programs, and policy implementations.

Academic and research projects: In the academic world, progress reports are critical for tracking research projects, grant-funded studies, and academic initiatives. They help researchers and institutions remain accountable for their work.

Nonprofit and NGO activities: Nonprofit organizations and NGOs use progress reports to demonstrate the impact of their work to donors, volunteers, and the communities they serve.

Best practices for creating progress reports

Clarity: Ensure the report is clear, concise, and easily understood. Use plain language and avoid unnecessary jargon or technical details.

Timeliness: Deliver progress reports on schedule to maintain trust and accountability.

Transparent reporting: Be honest about challenges and setbacks. Transparency fosters trust and allows stakeholders to offer support and guidance when needed.

Visual aids: Incorporate visuals like Gantt charts , progress bars , or infographics to make data more visually appealing and digestible. Interested in discovering how Infogram can enhance your team’s work? Join a brief Zoom session with our Customer Success Manager to explore key features, get answers to your questions, and understand how we can assist. It’s quick, informative, and just like a coffee-break chat. Schedule your call now!

The delivery methods: Different types of reporting

While reports themselves come in various formats depending on their content (informational, analytical, etc.), the way we deliver that information can also be categorized. Here’s a closer look at different types of reporting, along with examples:

Frequency-based reporting

Scheduled reporting: This is the bread and butter of reporting, delivering information at predefined intervals. Think of it like clockwork – you get your weekly sales report every Monday or your monthly inventory report on the first day of each month. For example, a company receives a quarterly financial performance report that analyzes revenue, expenses, and profitability.

Real-time reporting: This type of reporting provides up-to-the-minute insights, crucial for situations where immediate action is necessary. Imagine monitoring website traffic during a product launch – real-time reporting shows how many people are visiting and interacting with the site. 

Target audience-based reporting

Internal reporting: Internal type of reporting keeps colleagues within an organization informed. It might include project updates for team members or departmental performance reviews for managers. 

External reporting: This reporting disseminates information to people outside the organization, such as investors, regulators, or the public. External reports often adhere to stricter formatting guidelines and may require legal or financial disclosures. 

Ad-hoc vs. scheduled reporting

Ad-hoc reporting: This type of reporting responds to specific needs or situations and isn’t tied to a predetermined schedule. For example, imagine needing to analyze data for a specific product launch – you’d generate an ad-hoc report to answer your questions. 

Scheduled reporting (as mentioned above): This reporting delivers information at regular intervals, providing a consistent flow of data for analysis and decision-making.

Choosing the right type of reporting method

The best reporting method depends on the information you’re presenting and who you’re presenting it to. Scheduled reports keep everyone on the same page, while real-time reporting allows for immediate action. Internal reports can be more informal, while external reports need to adhere to specific standards.

By understanding these different types of reporting, you can choose the method that ensures your information reaches the right people at the right time, ultimately leading to better communication and informed decisions.

Elevating different types of reports with Infogram

Infogram is a powerful tool for creating visually appealing and engaging reports. Here’s how it can help:

Easy-to-use templates: Infogram offers a range of customizable templates for different report types, saving you time and ensuring a professional look. Also, make sure to take a look at the best report examples and get inspired to create your own!

Data visualization: Infogram enables you to create interactive and impactful data visualizations , including charts, maps , and infographics . The interactivity and visual appeal help convey complex information in a comprehensible and highly engaging manner.

Real-time updates: With real-time data integration , you can keep your reports up-to-date, making them even more valuable for decision-making.

Collaboration features: Collaborate with team members and stakeholders in real-time, streamlining the report creation process and ensuring input from all relevant parties. 

Note: To collaborate in real-time, you’ll need to have a team or higher plan. Check out what other features you can easily unlock with Infogram plans.

Shareability: Infogram makes it easy to share your reports online, embed them in websites, or export them in various formats, improving their accessibility and reach.

Different types of reports – one solution

Reports are vital tools for conveying information, insights, and data. Understanding the different types of reports and following best practices for creating and designing them is crucial for their effectiveness. Infogram takes report creation to the next level by offering tools for visually engaging and impactful data visualizations. By integrating Infogram into your report creation process, you can create reports that not only inform but also captivate your audience. So, harness the power of reports and elevate your data storytelling with Infogram. Start creating today!

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What is Report Writing? Parts, Types, Structure, Process

• Post last modified: 4 June 2023
• Reading time: 30 mins read
• Post category: Business Communication

• What is Report Writing?

Report writing is a formal style of presenting objective facts and information. There can be various types of reports, such as academic reports, science reports, business reports, technical reports, and news reports. A report can be verbal or written. However, a written report is more formal than a verbal report.

Table of Content

• 1 What is Report Writing?
• 2 Report Writing Definition
• 3 Report Writing Advantage
• 4.1 Introduction
• 4.2 Background
• 4.3 Findings
• 4.4 Conclusions
• 4.5 Recommendations
• 5.1 Informational reports
• 5.2 Analytical reports
• 5.3 News reports
• 6.2 Remaining details
• 6.3 Informational news report
• 6.4 Analytical news report
• 6.5 Additional details
• 6.6 Concluding sentence
• 7.1 Identify
• 7.2 Research
• 7.3 Organise
• 8 Feasibility Reports
• 9.1 Cover letter
• 9.2 Executive summary
• 9.3 Proposal
• 9.4 Pricing information
• 9.5 Terms and conditions

Report Writing Definition

Report writing is the process of organizing and presenting information in a clear, concise, and objective manner for a specific audience. It involves gathering data, analyzing it, and presenting it in a format that is easy to understand and relevant to the topic at hand. – The University of Wisconsin Writing Center

Report writing is the art of communicating information that has been acquired through research or investigation in a formal, structured manner. It involves synthesizing information, drawing conclusions, and making recommendations based on the findings. – The American Management Association

Report writing is the process of creating a document that provides information, analysis, and recommendations on a particular topic or issue. It requires the ability to organize and present data in a logical and meaningful way, as well as to convey complex ideas in a clear and concise manner. – The International Business Communication Standards (IBCS)

Report Writing Advantage

A written report also provides the following advantages:

• A written report presents a formal record of a transaction, which is not possible in a verbal report.
• A written report conveys a message without any distortion. On the other hand, a message can be easily misrepresented in a verbal report.
• A written report is more convenient for lengthy and distant communication.
• A written report requires a reader to think before responding to a message.
• Facts, figures and statistical data can be better represented graphically in a written report.

However, writing a report is not as easy as drafting a formal e-mail. A report is a brief, precise document. It is written for a specific audience with some specific objective. To write a report, you need to first thoroughly understand the purpose of report writing, then research information from various sources, verify the validity of information, analyse information, and then present findings or results. These findings must be reported objectively without personal biases.

A well-written report must have an effective objective analysis. Based on the analysis, you can recommend possible courses of action for the future. However, it is up to the report reader to accept the recommendations.

Therefore, while report writing, you must pay attention to why you are writing the report and who has asked you to write the report. This will help you investigate the information appropriately.

Parts of a Report

Following are the main sections of a formal report :

Introduction

Conclusions, recommendations.

This section indicates the purpose of the report, who has ordered the report, how the data is collected, and whether any recommendations are provided. In addition, the introduction section may also provide information on who has written the report and the date on which it is submitted.

This section provides the background of a problem or a situation on which the report is written. In case the report is too lengthy, then instead of introduction, an executive summary should be written.

The purpose of an executive summary is to enable top executives and managers to get a quick snapshot of a long report without reading the entire report. Therefore, the executive summary comes before introduction. Of course, then there would be no background section.

This is the longest section of a report, which is written after the investigation is over. This section presents factual information without any interpretation or suggestions.

Each finding is summarised as a conclusion in this section. In the above sample report, there are four conclusions based on the summary of each paragraph in the findings section. These conclusions are listed numerically in the same order as the corresponding findings.

The final section provides a numbered list of recommendations, which are based on the list of the conclusion. Each recommendation uses the verb should. This is because the writer is simply giving suggestions and not making a decision. Therefore, the verb should is used instead of the verb will. However, there are exceptions:

• To give a strong recommendation: Use the verb must. For example, ‘The team managers must ensure that the break hours are not shortened.’
• To give a weak recommendation: Use the verb could. For example, ‘Having a coffee dispenser in the facility could boost the staff morale.’

Types of Reports

Reports exist in our academics and workplaces in so many forms that we may not even be aware of them. For example, a student submits a laboratory report to communicate the methods and results of scientific experiments conducted in a lab.

Academicians and business people use research reports to view scientific studies of an issue or a problem. Policy-makers read field study reports to read about the ground situation from branch offices and manufacturing plants. Similarly, there are progress reports, technical reports, functional reports, case studies, etc.

All these reports share the attributes, principles, and format of report writing, which are described above. These reports can be organised into three groups:

Informational reports

Analytical reports, news reports.

An informational report is used to objectively present information without any analysis. Examples of informational reports include the First Information Report (FIR), annual reports, monthly financial reports, or employee attrition reports. These reports only report the facts as they are.

For example, the police write an FIR to record details about a cognisable offence, such as personal details of the complainant/informant, place, date and time of occurrence, offence, description of the accused, witnesses, and complaint.

Similarly, a company presents an annual report to its shareholders to present details of its business activities and finances of the previous financial year. An informational report presents objective facts without analysing the reasons and conditions behind the reported situation.

For example, if someone wants to study information on a field trip, then he can ask for a site visit report. Similarly, if a manager wants to view the feedback of a training programme, then he can ask for the training feedback report from the trainer. If the head of a department wants to get an update on the different projects in his department, he can ask for progress reports from different project managers.

An analytical report evaluates a problem or an issue and presents the outcomes of analysis to explain the causes of the problem, demonstrate relationships, or make recommendations.

For example, a scientific or market research report studies a problem scientifically by developing a hypothesis, gathering data, analysing data, and presenting findings and conclusions.

Similarly, a feasibility analysis report studies a problem and predicts whether the current solution or alternatives will be practical or will produce the desired outcome. Whenever you need to make a critical decision, then an analytical report is prepared. These reports help the decision-maker(s) analyse the prevailing situation.

For example, a company wants to decide where to open a branch office in a particular area. In this situation, an analytical report can evaluate the details of the property, such as infrastructure, land cost, competitive stores, etc., and then recommend the best site from the available options.

If you are working as or aspire to be a journalist, then you may need to write a press report. A press report is a newsworthy article in a newspaper, magazine or website. It is different from the press release by companies. A press release is an official statement of a company on an important subject or event. A press release generally focuses on one particular subject, such as a milestone, a launch, an anniversary, etc.

On the other hand, a press report discusses the subject in detail. A press release is a marketing tool used by companies to keep the general public and the media updated about its newsworthy occasions. It helps build a company’s visibility in the minds of its customers and community at large.

A press release is generally prepared by a company’s marketing or Public Relations (PR) team, whereas a press report is written by an independent journalist. Therefore, a press report presents more objective information than a press release, which is a company’s promotional mouthpiece. Just like informational and analytical reports, a press report requires considerable research on a subject before it is written credibly.

The author must ask the 5 Ws and 1 H – who, what, where, why, when, and how. Questions arise in the following manner:

• What happened?
• Where did it happen?
• When did it happen?
• Who was involved?
• Why did it happen?
• How did it happen?

After finding the answers, he must note down all the relevant facts that must be mentioned in the news report. These facts can be organised into the following three groups:

• Vital and interesting facts
• Not vital but interesting facts
• Not vital, not interesting, but related facts

By organising information into the above groups, the author will be able to include all the relevant facts into the news report. The facts must be specific. If there are gaps in the story and the related information is not available, then questions can be marked against them so that these can be researched further.

Next, the author must decide the type of news report he wants to write – informational or analytical. The former will provide objective and straightforward information, whereas the latter will also provide the author’s opinion on the subject.

After determining the type of news report to write, the author must create an outline or structure of the report. The most common structure is an inverted triangle, where the most important information is at the top.

A news report must provide the information that the readers want as soon as possible. If the news report is for a newspaper, then the most important news must be above the “fold”. The “fold” is the crease in the newspaper when it is folded in half. All the engaging stories are above the fold. Similarly, on a website, the most important information is at the top of the screen before one has to scroll down.

A news report must be written according to the audience. The author should ask the 5Ws with respect to the audience reaction, such as:

• Who is the audience?
• Where is the audience?
• What does the audience want to read?
• Why do they want to read it?
• When will they read it?

Structure of News Report

Finally, the structure of a news report is as follows:

Remaining details

Informational news report, analytical news report, additional details, concluding sentence.

The leading sentence of a news report is the most important section. It should tell what the news report is all about, why it is important, and what information the rest of the news report provides.

These provide the basic information of what happened, where it happened, when it happened, who was involved, and why it was remarkable.

In this report, the remaining details provide more information about the newsworthy item.

In this report, the remaining details also provide the opinion of the author.

These details help the reader learn more about the newsworthy item, such as additional facts about the subject, contact information, or interview quotes. These details comprise transitional elements that help build the flow of information. In an analytical report, these can also include counter-arguments and their authors.

The news report should end with a concluding sentence, which repeats the leading statement or a statement mentioning future developments.

Report Writing Process

This process will ensure that your report is accurate, clear, comprehensive and credible.

Before writing a report, identify the following parameters:

• Issue or problem : Identify the issue or problem to analyse.
• Audience : Identify who the audience is. Find out their background information. Determine why they would want to read the report.
• Purpose : Determine the purpose for which the report will be used.
• Scope and limitations : Identify the scope of the report. Determine the limitations of report writing.
• Expectations : Determine expectations regarding the format or structure of the report. Identify the models available for report writing. Determine whether there is a style guide and/or a marketing guide.

To research the facts or information for report writing:

• Plan : Make a draft plan on how to analyse the problem and present the objective of the report.
• Collect data: Collect information based on the purpose of the report.
• Analyse : Finally, analyse and evaluate the collected information.

After gathering and analysing the required information, organise it as follows:

• Main points : Identify the main points of the report. These main points should be supported by adequate evidence.
• Additional information : Identify the supporting information that analyses and confirms the main points. This information should be placed in appendices.
• Logical structure : Organise the entire information into a logical structure to help the readers easily navigate to the desired part of the report.
• Write : After deciding the logical structure of the report, fill in the elements of the report, including executive summary, main body, introduction and conclusion.
• Revise : Finally, verify if it is appropriate for the problem, audience, and purpose.

Feasibility Reports

A feasibility report is a written document that analyses the proposed solution and examines whether it is feasible considering various types of constraints such as financial, social, environmental, social, technical, and legal that can make it impossible for a solution to be opted.

Feasibility reports assess the practicality of following a particular course of action for a project. It advises whether it will be feasible to opt for a particular course of action or will this proposal or plan work? These are written internal reports that advise on consolidating departments or to organise a wellness programme for employees or to outsource company’s accounting or social media or to move the manufacturing unit to a new location.

Some companies hire a professional consultant to write feasibility reports in order to investigate a problem. These reports help in deciding whether to proceed or reject the proposed option.

• Overview of the Project
• Objectives of the Project
• The Need for the Project
• Overview of Existing Systems and Technologies
• Scope of the Project
• Deliverables
• Financial Feasibility
• Technical Feasibility
• Resource and Time Feasibility
• Risk Feasibility
• Social/Legal Feasibility
• Considerations

Proposal Writing

A business proposal is defined as a written document from a seller that offers a particular service or product to a prospective buyer. Business proposals are important in scenarios where a buyer might consider multiple prices in a transaction.

A good business proposal considers the buyer’s requirements and puts forth the seller’s proposal in a way that favours the seller’s products and services, and persuades the buyer about the offer. A business proposal is a critical document as it determines the difference between success and failure in a venture. Business proposals can be:

• Solicited : These are requested by clients themselves or submitted in response to an advertisement published by the client. Solicited business proposals generally have a better chance of success since they are tailored to the requirements of the person receiving the proposal.
• Unsolicited : These are submitted to potential clients even though they did not request for one. These are non-specific proposals and have no direct connection to the client’s requirements. Sellers use them to market a product or service to a prospective customer.

Because proposals are time-consuming, it is the best to start with available templates if possible. You will save a lot of time if you start with a proposal template that matches what you need and then customise it according to your requirements.

A business proposal includes various sections which are defined as follows:

Cover letter

Executive summary, pricing information, terms and conditions.

In the other article, you studied writing cover letters for a job application. A business proposal also needs a cover letter because a good cover letter will stimulate interest in the proposal. Make sure to highlight your positives and personalise them to the client to whom you are sending the business proposal.

This is where you give the client a ‘problem statement’ to help him identify the challenges and requirements in his business. This is because in order to persuade the client to do business with you, you first need to make sure that the client realises they have those needs. Then you briefly state how you will be able to help them meet those requirements.

The proposal is the part where you offer a detailed solution to the challenges and needs of the prospective client. This is the main reason for submitting a business proposal so it should be as detailed as possible, addressing all the needs of the client.

You should explain to the client all services that you can provide. You should tailor your list of services to suit the particular client’s needs but include other services that you may provide. Also include an estimated project schedule and time frame.

Most buyers consider the price of services before offering a contract. Thus, getting accurate pricing information is crucial. However, two points must be kept in mind. One it is important to be exact with the pricing and the second is to never negotiate below what you think the project is worth.

For smaller projects, a ‘fee summary’ will do the job. But a ‘fee schedule’ is needed for bigger projects, where payments need to be broken down to specific milestones.

It is in your interest to get legal counsel to review the proposal as this will cover your business against claims.

Business Communication Notes

( Click on Topic to Read )

• What is Business Communication?
• What is Communication?
• Types of Communication
• 7 C of Communication
• Barriers To Business Communication
• Oral Communication
• Types Of Non Verbal Communication
• What is Written Communication?
• What are Soft Skills?
• Interpersonal vs Intrapersonal communication
• Barriers to Communication
• Importance of Communication Skills
• Listening in Communication
• Causes of Miscommunication
• What is Johari Window?
• What is Presentation?

Communication Styles

• Channels of Communication
• Hofstede’s Dimensions of Cultural Differences and Benett’s Stages of Intercultural Sensitivity
• Organisational Communication
• Horizontal C ommunication
• Grapevine Communication
• Downward Communication
• Verbal Communication Skills
• Upward Communication
• Flow of Communication
• What is Emotional Intelligence?
• What is Public Speaking?
• Upward vs Downward Communication
• Internal vs External Communication
• What is Group Discussion?
• What is Interview?
• What is Negotiation?
• What is Digital Communication?
• What is Letter Writing?

Resume and Covering Letter

• What is Business Meeting?
• What is Public Relations?
• What Is Market Segmentation?
• What Is Marketing Mix?
• Marketing Concept
• Marketing Management Process
• What Is Marketing Environment?
• What Is Consumer Behaviour?
• Business Buyer Behaviour
• Demand Forecasting
• 7 Stages Of New Product Development
• Methods Of Pricing
• What Is Public Relations?
• What Is Marketing Management?
• What Is Sales Promotion?
• Types Of Sales Promotion
• Techniques Of Sales Promotion
• What Is Personal Selling?
• What Is Advertising?
• Market Entry Strategy
• What Is Marketing Planning?
• Segmentation Targeting And Positioning
• Brand Building Process
• Kotler Five Product Level Model
• Classification Of Products
• Types Of Logistics
• What Is Consumer Research?
• What Is DAGMAR?
• Consumer Behaviour Models
• What Is Green Marketing?
• What Is Electronic Commerce?
• Agricultural Cooperative Marketing
• What Is Marketing Control?
• What Is Marketing Communication?
• What Is Pricing?
• Models Of Communication
• What is Sales Management?
• Objectives of Sales Management
• Responsibilities and Skills of Sales Manager
• Theories of Personal Selling
• What is Sales Forecasting?
• Methods of Sales Forecasting
• Purpose of Sales Budgeting
• Methods of Sales Budgeting
• Types of Sales Budgeting
• Sales Budgeting Process
• What is Sales Quotas?
• What is Selling by Objectives (SBO) ?
• What is Sales Organisation?
• Types of Sales Force Structure
• Recruiting and Selecting Sales Personnel
• Training and Development of Salesforce
• Compensating the Sales Force
• Time and Territory Management
• What Is Logistics?
• What Is Logistics System?
• Technologies in Logistics
• What Is Distribution Management?
• What Is Marketing Intermediaries?
• Conventional Distribution System
• Functions of Distribution Channels
• What is Channel Design?
• Types of Wholesalers and Retailers
• What is Vertical Marketing Systems?
• What i s Marketing?
• What i s A BCG Matrix?
• 5 M’S Of Advertising
• What i s Direct Marketing?
• Marketing Mix For Services
• What Market Intelligence System?
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YouTube's algorithm more likely to recommend users right-wing and religious content, research finds

YouTube has a pattern of recommending right-leaning and Christian videos, even to users who haven’t previously interacted with that kind of content, according to a recent study of the platform’s suggestions to users.

The four-part research project, conducted by a London-based nonprofit organization that researches extremism called the Institute for Strategic Dialogue , explored video recommendations served to accounts designed to mimic users interested in four topic areas: gaming, male lifestyle gurus, mommy vloggers and Spanish-language news. 

“We wanted to, for the most part, look at topics that don’t generally direct people into extremist worlds or anything along those lines,” said Aoife Gallagher, the project’s lead analyst.

Researchers created accounts and built mock user personas by searching for content, subscribing to channels and watching videos using those accounts. After having built personas for five days, researchers recorded the video recommendations displayed on each account’s homepage for a month.

The study noted that YouTube’s recommendation algorithm “drives 70% of all video views.”

In one investigation, the most frequently recommended news channel for both child and adult accounts interested in “male lifestyle guru” content was Fox News, even though neither account had watched Fox News during the persona-building stage. Instead, the accounts watched Joe Rogan and Jordan Peterson and searched for the term “alpha male.” 

“This suggests that YouTube associated male lifestyle videos and creators with conservative topics,” the study said.

In another experiment, researchers created two accounts interested in mommy vloggers — mothers who make video diaries about parenting — that they trained to have different political biases. One of the accounts watched Fox News, and the other watched MSNBC. Despite having watched their respective channels for equal amounts of time, the right-leaning account was later more frequently recommended Fox News than the left-leaning account was recommended MSNBC.

A mommy vlogger account that the left-leaning user had already subscribed to was the most recommended channel.

“These results suggest that right-leaning news content is more frequently recommended than left-leaning,” the study said. Both accounts were also recommended videos by an anti-vaccine influencer.

Jessie Daniels, a professor of sociology at Hunter College, part of the City University of New York, and the author of a 2018 article titled “The Algorithmic Rise of the ‘Alt-Right,’” said the project’s main findings were in line with her previous research. She has examined the rise of the internet in the 1990s and how the far right saw an opening to share its beliefs with larger audiences by bypassing the traditional media gatekeepers.

Daniels said she believes the findings suggest that YouTube has made continued engagement and profits its top priorities rather than concerns around reinforcing existing political biases or echo chambers. 

Videos with religious themes — primarily Christianity — were also recommended to all the accounts, even though none of them had watched religious content during the persona-building stage. The accounts interested in mommy vloggers, for example, were shown videos with Bible verses. 

The researchers also found that YouTube recommended videos including sexually explicit content to the child account and videos featuring influencer Andrew Tate, who has been charged with human trafficking and rape (allegations that he has denied) in Romania, even though he is banned from the platform.

Heading into this year’s presidential race, concerns about the spread of election misinformation on social media are only growing. In 2022, a study by researchers at New York University found that after the last presidential election, YouTube recommended videos that pushed voter fraud claims to Donald Trump supporters.

“One of the main issues that we’re seeing is polarization across society, and I think that social media is contributing an awful lot to that kind of polarization,” Gallagher said.

This isn’t the first time YouTube has faced scrutiny for its algorithm. Researchers have repeatedly found that YouTube has recommended extremist and conspiracy theory videos to users. 

“We welcome research on our recommendation system, but it’s difficult to draw conclusions based on the test accounts created by the researchers, which may not be consistent with the behavior of real people,” YouTube spokesperson Elena Hernandez said in a statement to NBC News. “YouTube’s recommendation system is trained to raise high-quality content on the home page, in search results, and the Watch Next panel for viewers of all ages across the platform. We continue to invest significantly in the policies, products, and practices to protect people from harmful content, especially younger viewers.” 

For years, there have also been concerns that social media platforms may create echo chambers where users engage only in content that reinforces their beliefs. However, other recent research has also suggested that users’ own preferences, not the YouTube recommendation system, play the primary role in what they decide to watch and that YouTube may even have a moderating influence.

“This goes back to a lack of transparency and a lack of access that we have to data on YouTube,” Gallagher said. “YouTube is one of the most cloaked of the platforms. It’s very, very difficult to analyze YouTube at scale.”

Victoria Feng is an intern on the NBC News technology desk.

Disclaimer: Early release articles are not considered as final versions. Any changes will be reflected in the online version in the month the article is officially released.

Volume 30, Number 8—August 2024

Research Letter

Persistence of influenza h5n1 and h1n1 viruses in unpasteurized milk on milking unit surfaces.

Suggested citation for this article

Examining the persistence of highly pathogenic avian influenza A(H5N1) from cattle and human influenza A(H1N1)pdm09 pandemic viruses in unpasteurized milk revealed that both remain infectious on milking equipment materials for several hours. Those findings highlight the risk for H5N1 virus transmission to humans from contaminated surfaces during the milking process.

Highly pathogenic avian influenza A(H5N1) virus was detected in US domestic dairy cattle in late March 2024, after which it spread to herds across multiple states and resulted in at least 3 confirmed human infections ( 1 ). Assessment of milk from infected dairy cows indicated that unpasteurized milk contained high levels of infectious influenza virus ( 2 ; L.C. Caserta et al., unpub. data, https://doi.org/10.1101/2024.05.22.595317 ). Exposure of dairy farm workers to contaminated unpasteurized milk during the milking process could lead to increased human H5 virus infections. Such infections could enable H5 viruses to adapt through viral evolution within humans and gain the capability for human-to-human transmission.

Figure 1 . Illustration of milking unit surfaces tested in a study of persistence of influenza H5N1 and H1N1 viruses in unpasteurized milk. Before attaching the milking unit (claw), a dairy worker disinfects...

The milking process is primarily automated and uses vacuum units, commonly referred to as clusters or claws, which are attached to the dairy cow teats to collect milk ( Figure 1 ) ( 3 ). However, several steps in the milking process require human input, including forestripping, whereby workers manually express the first 3–5 streams of milk from each teat by hand. Forestripping stimulates the teats for optimal milk letdown, improves milk quality by removing bacteria, and provides an opportunity to check for abnormal milk. The forestripping process can result in milk splatter on the floor of the milking parlor and surrounding equipment and production of milk aerosols.

After forestripping, each teat is cleaned and dried by hand before the claw is installed. During milking, a flexible rubber inflation liner housed within the stainless-steel shell of the claw opens to enable the flow of milk and closes to exert pressure on the teat to stop the flow of milk ( Figure 1 ). When the flow of milk decreases to a specific level, the claw automatically releases ( 3 ), at which point residual milk in the inflation liner could spray onto dairy workers, equipment, or the surrounding area. Of note, milking often takes place at human eye level; the human workspace is physically lower than the cows, which increases the potential for infectious milk to contact human workers’ mucus membranes. No eye or respiratory protection is currently required for dairy farm workers, but recommendations have been released ( 4 ).

Influenza virus persistence in unpasteurized milk on surfaces is unclear, but information on virus persistence is critical to understanding viral exposure risk to dairy workers during the milking process. Therefore, we analyzed the persistence of infectious influenza viruses in unpasteurized milk on surfaces commonly found in milking units, such as rubber inflation liners and stainless steel ( Figure 1 ).

For infectious strains, we used influenza A(H5N1) strain A/dairy cattle/TX/8749001/2024 or a surrogate influenza A(H1N1)pdm09 pandemic influenza virus strain, A/California/07/2009. We diluted virus 1:10 in raw unpasteurized milk and in phosphate-buffered saline (PBS) as a control. As described in prior studies ( 5 – 7 ), we pipetted small droplets of diluted virus in milk or PBS onto either stainless steel or rubber inflation liner coupons inside an environmental chamber. We then collected virus samples immediately (time 0) or after 1, 3, or 5 hours to detect infectious virus by endpoint titration using a 50% tissue culture infectious dose assay ( 7 ). To mimic environmental conditions within open-air milking parlors in the Texas panhandle during March–April 2024, when the virus was detected in dairy herds, we conducted persistence studies using 70% relative humidity.

Figure 2 . Viral titers in a study of persistence of influenza H5N1 and H1N1 viruses in unpasteurized milk on milking unit surfaces. A) Viral titers of bovine A(H5N1) virus diluted 1:10 in...

We observed that the H5N1 cattle virus remained infectious in unpasteurized milk on stainless steel and rubber inflation lining after 1 hour, whereas infectious virus in PBS fell to below the limit of detection after 1 hour ( Figure 2 , panel A). That finding indicates that unpasteurized milk containing H5N1 virus remains infectious on materials within the milking unit. To assess whether a less pathogenic influenza virus could be used as a surrogate to study viral persistence on milking unit materials, we compared viral decay between H5N1 and H1N1 in raw milk over 1 hour on rubber inflation liner and stainless-steel surfaces ( Figure 2 , panel B). The 2 viruses had similar decay rates on both surfaces, suggesting that H1N1 can be used as a surrogate for H5N1 cattle virus in studies of viral persistence in raw milk. Further experiments examining H1N1 infectiousness over longer periods revealed viral persistence in unpasteurized milk on rubber inflation liner for at least 3 hours and on stainless steel for at least 1 hour ( Figure 2 , panel C). Those results indicate that influenza virus is stable in unpasteurized milk and that influenza A virus deposited on milking equipment could remain infectious for >3 hours.

Taken together, our data provide compelling evidence that dairy farm workers are at risk for infection with H5N1 virus from surfaces contaminated during the milking process. To reduce H5N1 virus spillover from dairy cows to humans, farms should implement use of personal protective equipment, such as face shields, masks, and eye protection, for workers during milking. In addition, contaminated rubber inflation liners could be responsible for the cattle-to-cattle spread observed on dairy farms. Sanitizing the liners after milking each cow could reduce influenza virus spread between animals on farms and help curb the current outbreak.

Dr. Le Sage is a research assistant professor at the University of Pittsburgh Center for Vaccine Research, Pittsburgh, Pennsylvania, USA. Her research interests include elucidating the requirements for influenza virus transmission and assessing the pandemic potential of emerging influenza viruses.

Acknowledgments

We thank the Lakdawala lab members, Centers of Excellence for Influenza Research and Response (CEIRR) risk assessment pipeline meeting attendees, Rachel Duron, and Linsey Marr for useful feedback.

This project was funded in part with federal funds from the National Institute of Allergy and Infectious Diseases, National Institutes of Health, Department of Health and Human Services, under contract no. 75N93021C00015 and a National Institutes of Health award (no. UC7AI180311) from the National Institute of Allergy and Infectious Diseases supporting the operations of the University of Pittsburgh Regional Biocontainment Laboratory in the Center for Vaccine Research. H5N1 studies were performed in accordance with select agent permit no. 20230320-074008 at the University of Pittsburgh.

This article was preprinted at https://www.medrxiv.org/content/10.1101/2024.05.22.24307745v1 .

• Centers for Disease Control and Prevention . H5N1 bird flu: current situation summary [ cited 2024 Jun 13 ]. https://www.cdc.gov/flu/avianflu/avian-flu-summary.htm
• Burrough  ER , Magstadt  DR , Petersen  B , Timmermans  SJ , Gauger  PC , Zhang  J , et al. Highly pathogenic avian influenza A(H5N1) clade 2.3.4.4b virus infection in domestic dairy cattle and cats, United States, 2024. Emerg Infect Dis . 2024 ; 30 : 1335 – 43 . DOI PubMed Google Scholar
• Odorčić  M , Rasmussen  MD , Paulrud  CO , Bruckmaier  RM . Review: Milking machine settings, teat condition and milking efficiency in dairy cows. Animal . 2019 ; 13 ( S1 ): s94 – 9 . DOI PubMed Google Scholar
• Centers for Disease Control and Prevention . Avian influenza (bird flu): reducing risk for people working with or exposed to animals [ cited 2024 Jun 20 ]. https://www.cdc.gov/bird-flu/prevention/worker-protection-ppe.html
• Qian  Z , Morris  DH , Avery  A , Kormuth  KA , Le Sage  V , Myerburg  MM , et al. Variability in donor lung culture and relative humidity impact the stability of 2009 pandemic H1N1 influenza virus on nonporous surfaces. Appl Environ Microbiol . 2023 ; 89 : e0063323 . DOI PubMed Google Scholar
• Kormuth  KA , Lin  K , Qian  Z , Myerburg  MM , Marr  LC , Lakdawala  SS . Environmental persistence of influenza viruses is dependent upon virus type and host origin. MSphere . 2019 ; 4 : e00552 – 19 . DOI PubMed Google Scholar
• Kormuth  KA , Lin  K , Prussin  AJ II , Vejerano  EP , Tiwari  AJ , Cox  SS , et al. Influenza virus infectivity is retained in aerosols and droplets independent of relative humidity. J Infect Dis . 2018 ; 218 : 739 – 47 . DOI PubMed Google Scholar
• Figure 1 . Illustration of milking unit surfaces tested in a study of persistence of influenza H5N1 and H1N1 viruses in unpasteurized milk. Before attaching the milking unit (claw), a dairy worker...
• Figure 2 . Viral titers in a study of persistence of influenza H5N1 and H1N1 viruses in unpasteurized milk on milking unit surfaces. A) Viral titers of bovine A(H5N1) virus diluted 1:10...

Suggested citation for this article : Le Sage V, Campbell AJ, Reed DS, Duprex WP, Lakdawala SS. Persistence of influenza H5N1 and H1N1 viruses in unpasteurized milk on milking unit surfaces. Emerg Infect Dis. 2024 Aug [ date cited ]. https://doi.org/10.3201/eid3008.240775

DOI: 10.3201/eid3008.240775

Original Publication Date: June 24, 2024

1 These first authors contributed equally to this article.

Table of Contents – Volume 30, Number 8—August 2024

Please use the form below to submit correspondence to the authors or contact them at the following address:

Seema Lakdawala, Emory University School of Medicine, 1510 Clifton Rd, Rm 3121 Rollins Research Center, Atlanta, GA 30322, USA

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Why Cross-Functional Collaboration Stalls, and How to Fix It

• Sharon Cantor Ceurvorst,
• Kristina LaRocca-Cerrone,
• Aparajita Mazumdar,

Research shows that 78% of leaders report “collaboration drag” — too many meetings, too much peer feedback, and too much time spent getting buy-in from stakeholders.

Gartner research shows 78% of organizational leaders report experiencing “collaboration drag” — too many meetings, too much peer feedback, unclear decision-making authority, and too much time spent getting buy-in from stakeholders. This problem is compounded by the fact that companies are running as many as five types of complex initiatives at the same time — each of which could involve five to eight corporate functions and 20 to 35 team members. The sheer breadth of resource commitments across such a range of initiatives creates a basic, pervasive background complexity. To better equip teams to meet the demands of this complexity, Gartner recommends the following strategies: 1) Extend executive alignment practices down to tactical levels; 2) Develop employee strategic and interpersonal skills; and 3) Look for collaboration drag within functions or teams.

Corporate growth is the ultimate team sport, relying on multiple functions’ data, technology, and expertise. This is especially true as technology innovation and AI introduce new revenue streams and business models, which require significant cross-functional collaboration to get off the ground.

• SC Sharon Cantor Ceurvorst is vice president of research in the Gartner marketing practice , finding new ways of solving B2B and B2C strategic marketing challenges. She sets annual research agendas and harnesses the collective expertise of marketing analysts and research methodologists to generate actionable insights.
• KL Kristina LaRocca-Cerrone is senior director of advisory in the Gartner marketing practice , overseeing Gartner’s coverage of marketing leadership and strategy, cross-functional collaboration, proving the value of marketing, and marketing innovation and transformation.
• AM Aparajita Mazumdar is senior research principal in the Gartner marketing practice , co-leading the research agenda for marketing technology.  Her research focuses primarily on marketing strategy and technology topics such as cross-functional collaboration and marketing technology utilization.
• AN Anja Naski is senior research specialist in the Gartner marketing practice . She edits the Gartner CMO Quarterly journal, highlighting the latest insights on critical challenges facing CMOs. Her research covers topics related to marketing operations, CMO leadership, and cross-functional collaboration.

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