cover letter in survey questionnaire

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Humans still needed: the ai hype is real, but….

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• Chat GPT Prompts to Drive Business Growth
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• Creative Letter
• Cover Letter
• Cover letter for survey example

In this article, we will provide examples of cover letters for surveys. A cover letter is a document that accompanies a survey and provides important information to the recipient. It introduces the survey, explains its purpose, and encourages the recipient to participate. A well-written cover letter can increase response rates and help ensure the success of your survey.

Whether you are conducting a survey for academic research, market analysis, or customer feedback, a cover letter can make a big difference in engaging your audience. We will provide four sample letters to serve as a starting point for your own survey cover letters.

Letter Example 1: Academic Research Survey

Letter example 2: market analysis survey, letter example 3: customer feedback survey, letter example 4: employee satisfaction survey, suggestions for writing cover letters for surveys, conclusions, q: why is a cover letter important for surveys, q: how long should a cover letter for a survey be, q: should i assure confidentiality and anonymity in the cover letter, q: can i include incentives in the cover letter to encourage participation, examples of cover letters for surveys.

Dear [Recipient's Name],

I am conducting a research study as part of my academic program at [University/Institution]. The purpose of this study is to gather data on [topic] and analyze the [specific aspects] in order to [research objectives]. Your participation in this survey is important and will greatly contribute to the success of this study.

The survey will take approximately [estimated time] to complete. Your responses will be anonymous and confidential. We assure you that your personal information will not be shared with any third parties. Your participation is voluntary, and you may choose to withdraw at any time.

We value your opinion and insights. Your input will help us gain a better understanding of [topic] and inform future decision-making processes related to [area of interest]. To access the survey, please click on the following link: [survey link].

Thank you in advance for your time and participation. Your contribution is highly appreciated.

[Your Name]

We are conducting a market analysis to gain insights into customer preferences and satisfaction with our products/services. Your feedback is crucial in helping us improve our offerings and better meet your needs.

The survey will only take a few minutes of your time. Your responses will be kept confidential and will be used for research purposes only. We appreciate your honest feedback as it will enable us to make informed decisions and enhance the quality of our products/services.

To access the survey, please click on the following link: [survey link]. Your participation is voluntary, and you may choose to withdraw at any time without any negative consequences.

Thank you for your valuable time and input. We truly value your opinion.

Best regards,

We value your opinion as a valued customer and would like to invite you to participate in a brief survey. Your feedback is important in helping us understand your needs and improve our products/services to better serve you.

The survey will take approximately [estimated time] to complete. Your responses will remain confidential and will be used solely for research purposes. Your participation is voluntary, and you have the option to skip any questions you do not wish to answer.

To access the survey, please click on the following link: [survey link]. We appreciate your time and effort in providing us with your feedback.

Thank you for your continued support.

Warm regards,

We are conducting an employee satisfaction survey to gather insights into your experience at [Company/Organization]. Your feedback is crucial in helping us identify areas of improvement and create a better work environment for everyone.

The survey will take approximately [estimated time] to complete. Your responses will remain confidential, and your identity will not be associated with your answers. Your participation is voluntary, and your honest feedback is highly appreciated.

To access the survey, please click on the following link: [survey link]. Your input will play a vital role in shaping the future of our organization.

Thank you for your time and contribution.

• Keep the cover letter concise and to the point.
• Clearly state the purpose of the survey and how the recipient's participation is important.
• Assure confidentiality and anonymity, if applicable.
• Provide a clear and accessible link to the survey.
• Express gratitude for the recipient's time and participation.

Writing an effective cover letter for your survey can significantly impact response rates and the quality of data collected. By following the provided examples and suggestions, you can create engaging cover letters that encourage participation and provide valuable insights for your research, market analysis, or customer feedback.

A: A cover letter introduces the survey, explains its purpose, and encourages the recipient to participate. It can increase response rates and help ensure the success of your survey.

A: A cover letter for a survey should be concise and to the point. Aim for a length of one to two paragraphs, focusing on the most important information.

A: If applicable, it is important to assure confidentiality and anonymity in the cover letter to encourage honest responses and address any concerns the recipients may have about their privacy.

A: Yes, you can consider including incentives in the cover letter, such as a chance to win a prize or a discount on future purchases. Incentives can help increase participation rates, but be sure to check the legal and ethical requirements for your specific survey.

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How to write a cover letter for surveys, the four levels of customer service.

Surveys can provide vital information to a business owner, providing insights that customers may be hesitant to share face-to-face. If you’ve taken the time to craft a customer survey, you’ll want to take a bit more time to write a cover letter encouraging your customers to complete it. Keep your letter short and to the point; after all, you want your customers to spend most of their time completing the survey. Above all, underscore the value of their feedback and your appreciation of their time.

Address the recipient in the salutation just as you would if you were greeting her at your place of business. Use “Dear Ms. XX” or “Dear Nancy” rather than the impersonal “Dear Valued Customer.” Addressing each letter by name takes more time, but it will make your customer feel more genuinely valued.

Open your letter on a friendly note that states your purpose in writing: “As a respected customer of (name your business), you could help guide my efforts to serve you better by taking a few minutes to complete the enclosed customer survey.”

Explain why the survey is important to you and why the customer is being asked to participate. Writers and marketers often refer to this statement as an emotional appeal because it should prompt the customer to respond in kind to your request. You might say, for example, “We at (name your business) work hard every day to provide superior (name the products or services). But we rely on the honest opinions and ideas of customers like you to tell us how we can improve. It is in this spirit that we hope you will assist our best intentions by completing the survey.”

Direct the customer’s attention to the survey, how long it should take to complete and how it should be returned to you. To encourage participation, enclose a stamped, self-addressed envelope.

Refer to any special premium or small gift you may be offering as a thank you for completing the survey. You also may encourage the customer to bring in the letter or the envelope – which should contain a tracking code – so that you can validate that the survey was indeed completed.

Close the letter by expressing your gratitude for the customer’s time and “good ideas.” Then thank her for her continued loyalty to your business, perhaps by saying that you will continue to “work hard to meet and exceed’’ her expectations.

End your letter with a formal closing, such as “Sincerely,” rather than the more informal “Best regards.” Sign your full name above your typed name and title.

Proofread and edit your letter before sending it.

• As with all marketing efforts, be sure to track the response to your survey by putting a special code on the mailing envelope or the letter.

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With education, health care and small business marketing as her core interests, M.T. Wroblewski has penned pieces for Woman's Day, Family Circle, Ladies Home Journal and many newspapers and magazines. She holds a master's degree in journalism from Northern Illinois University.

Survey Researcher Cover Letter Examples

A great survey researcher cover letter can help you stand out from the competition when applying for a job. Be sure to tailor your letter to the specific requirements listed in the job description, and highlight your most relevant or exceptional qualifications. The following survey researcher cover letter example can give you some ideas on how to write your own letter.

or download as PDF

Cover Letter Example (Text)

Adysson Surry

(278) 130-7484

[email protected]

Dear Aris Possley,

I am writing to express my interest in the Survey Researcher position at Gallup, Inc., as advertised on your company's careers page. With a solid foundation of five years of experience in survey research at Nielsen Holdings plc, I am excited about the opportunity to bring my expertise in data collection, analysis, and interpretation to your esteemed team at Gallup.

During my tenure at Nielsen, I honed my skills in designing surveys that capture accurate and actionable insights. I have managed large-scale research projects, developed questionnaires that minimize bias, and analyzed complex datasets to draw meaningful conclusions that have informed strategic decisions for our clients. My commitment to maintaining the highest standards of research integrity and my proficiency in utilizing the latest data analysis software have been pivotal in delivering results that exceed expectations.

I am particularly drawn to Gallup's reputation for pioneering methods in human behavior research and your commitment to delivering data-driven advice to organizations worldwide. I am eager to contribute to this innovative environment and collaborate with a team that values curiosity, critical thinking, and methodological rigor.

Moreover, I bring with me a deep understanding of the ever-evolving landscape of survey research, including the challenges and opportunities presented by new technologies and digital platforms. At Nielsen, I played a key role in integrating digital analytics into traditional survey methods, a skill that I am enthusiastic about leveraging at Gallup to enhance the scope and impact of your research projects.

I am confident that my experience, combined with my passion for uncovering the stories behind the data, makes me an ideal candidate for the Survey Researcher role. I am keen to discuss how my background, skills, and enthusiasms align with the goals of Gallup, Inc. Thank you for considering my application. I look forward to the possibility of contributing to your team and to the continued success of your esteemed company.

Warm regards,

Related Cover Letter Examples

• Survey Project Manager
• Survey Technician
• Market Researcher
• Clinical Researcher
• User Experience Researcher

Formulating cover letters for an employee survey

Solutions / Employee Survey / Formulating cover letters for an employee survey

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The cover letter for your employee survey is the invitation to participate in the survey. You may have already sent a pre-notification to employees so that they were informed around the upcoming employee survey.

If you have already informed your employees in advance, you can shorten the cover letter by this point. The following content should be included in the cover letter for an employee survey:

• Greeting: personal address
• Reason for the survey: brief explanation of the plan and why the feedback is important
• Highlight special features: E.g. if participation is anonymous, then elaborate on this
• Duration: How long will participation take? Link to the employee survey
• Additional information about the provider, if required
• Contact person for queries
• Sender details

Bei der scheinbaren Fülle an Informationen verfallen Sie nicht darin, zu viel zu schreiben. Es geht beim Anschreiben darum, den Mitarbeiter noch einmal „kurz“ abzuholen. Schreiben Sie so wenig wie möglich und so viel wie nötig.

Sample cover letter employee survey

Dear Julia/John,

Today we would like to invite you to take part in our employee survey. The aim of the survey is to find out where we can improve as an employer in order to create a better working atmosphere for you and the entire team. Participation in the survey is anonymous. No conclusions can be drawn about you as a person. The survey will take about 15 minutes to complete. Please take part in the survey. Only with your feedback can we gain insight into the processes and allow changes to take place.

The survey was created by the HR team. If you have any questions, please contact Maria.

Thank you in advance Your HR Team

Further information

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How to Write a Cover Letter: A Complete Guide for 2020

Kate williams.

Last Updated:  

24 March 2022

The job-hunting process can be exhausting. Searching for job offers, preparing a resume, following up, and finally, attending the interview, and facing the interviewer. But do you know what else is dreary? When all these efforts go down the drain.  There might be several reasons why you didn’t make it up to the mark, and one of them undoubtedly is the absence of an effective cover letter.

Type in “cover letter” on Google, and you get a number of tricks and tips. Well if you are a beginner, then you need a complete guide, to guide you from the A to Z of cover letter making. Voila, you are at the right place and without much ado, let’s see how to write a cover letter that does the work.

What is a cover letter?

A cover letter is nothing but an introductory letter, that is addressed to the officials of an organization where you have applied for a job position. A cover letter is no place for bluffing. It should be to the point and introduce you personally as well as professionally.

A cover letter helps the interviewer to gauge your communication skills and view how you see yourself as a professional. Thus, the tone of the letter matters. Make it sound optimistic, enthusiastic, but not persuasive.

Why is a cover letter necessary?

Many a time, you might have steered past the optional button near the cover letter column when applying for a job. According to Michael Tomaszewski, a certified career expert, and resume writer, nearly 77% of the recruiters prefer candidates who send-in cover letters even when it is optional. But, only 35% of the candidates attach a cover letter when it’s optional, and around 38% do it when it’s mandatory.

And that’s what the stats say. So, if you attach a cover letter, you are among the top few candidates who did so, and being among the top 38% isn’t a position you want to miss.

Furthermore, two reasons why recruiters give preference to candidates with a cover letter:

Makes you appear as a serious candidate

Preparing a cover letter isn’t easy. From typos to getting the tone incorrect, plenty of things can go wrong. If a candidate takes such risks to impress the recruiters, why shouldn’t they be impressed? Attaching a cover letter makes you appear as a serious candidate who knows what he/she is signing up for.

Gives insight about your skillset

A cover letter isn’t the elaborate version of a resume; rather, it complements the statements you made in the latter. It describes in detail how you managed to use your skillset for the successful completion of your duties. This can impress the recruiter and thereby, increase your chance of securing the job.

Reasons enough to make a cover letter?

How to Write a Cover Letter: The Ultimate Checklist

Writing a cover letter can be a daunting task if you aren’t sure of what to include and what not to. Before you start writing, think of all the points that can make you a unique talent among thousands of candidates that apply for the job. Here’s a checklist on what to include and what not to, and the dos and don’ts.

What to include in a cover letter:

• Your address and contact details
• Brief introduction about yourself
• Address the person (official) you are writing to
• Mention the job position you are applying for
• Mention your skillset
• Explain how your skill set matches the job profile
• Why do you prefer to work with them
• Prompt the recruiter to go through the resume and additional documents
• Conclude on a friendly note and include a compelling call to action

What not to include in a cover letter:

• Irrelevant skills or achievements
• Expected salary or other benefits
• Negative comments about your previous job
• Misleading information about yourself
• Personal reasons to apply for the job

The Do’s of a cover letter

• Do use jargons related to the job position
• Do use keywords mentioned in the job description
• Do mention the internal referrer name (if any)
• Do get the cover letter peer-reviewed

The Don’ts of a cover letter

• Don’t have typos and grammatical errors
• Don’t use readymade templates
• Don’t write in long paragraphs
• Don’t exceed the maximum limit (max. one page)
• Don’t use over-flattering words

How to make a cover letter: a step-by-step guide

A cover letter can be divided into five parts: The header, the salutation, the body of the letter, the conclusive para along with a call to action, and the signature.

1. The header

The header or the first section of the cover letter is where you include your address and the recruiter’s address. This is an essential part of every cover letter and shouldn’t be excluded at any cost unless if you are sending it as a mail. In that case, you can include your address after the signature, and the recruiter’s address isn’t a necessity.

Here’s what to include in your address

• Your first name and surname
• Street address
• City and Zipcode/Pin code
• Phone number with country code
• Your professional email
• LinkedIn credentials (optional)

While choosing the style (fonts and themes), make sure that you list out the components of your address in such a way that it is easily readable. Avoid using italics or any unnecessary fonts to type your header section. Use a professional font and also stay away from colors in this section of the cover letter.

2. The salutation

Addressing the employer/recruiter by name will impress the reader and shows that you have done your bit of research about the company. You can get the name of the recruiter either from the job posting notice or from the company’s website.

Whatever you do, try to obtain the employer’s details and, make sure that you don’t use “To Whomsoever It May Concern” or “Respected Sir/Madam”.

3. The body of the letter

The body of the letter informs the employer about the position you are applying for, your skillset, what makes you an eligible candidate for the job, and the follow-up procedures. This section of the cover letter is further structured into three paragraphs for better readability and understanding:

The First Paragraph

The first paragraph is the bait you prepare to attract the reader. If this para isn’t exciting enough, then no employer is going to read your letter further. The paragraph should include the details of the job position you applied for and how your skills and goals align with that of the job.

To make this para enjoyable, you need to have thorough knowledge about the job position, beyond what was mentioned in the job description.

The Mid Para

The Mid Para is where you offer value to the employer. If you have mentioned about any achievements from your past role in the resume, this is the place where you explain how you achieved the feat. You could draw references from your resume, but avoid copying the sentences as such. If you play it smart, you can prompt even the employer to go through your resume as well.

You are free to use bold letters and bullet points to grab the attention of the reader, but follow a scheme and ensure the flow of reading isn’t disturbed. If you mention some figures that are crucial to your previous achievement, you can bold it. If there is more than one achievement you need to mention, then use bullet points.

The Final Para

The final paragraph is where you can impress the employer with the knowledge you have about the company. But mention only relevant facts. The employer doesn’t want to know the founding members, or established date of the company. Instead, draw a comparison with the company’s mission and your personal goals, and illustrate how it aligns perfectly. Give the recruiter a solid reason to follow up and consider you as a serious candidate.

4. The conclusive para/ CTA para

Choose an appropriate call to action based on your final para.

Along with the CTA, try to include a brief summary of the points mentioned in the body of the letter and gently remind the employer why you value this job position.

Eg. I am keen on meeting you in person and would love to know more about the job position as it aligns with my goals. I am available at so and so hours of the day for a phone call to discuss how I can help the company with the XYZ issues.

Once you have completed your conclusive para, end the letter with a formal closing like Sincerely, or Yours Truly. Make sure you don’t resort to informal closings like cheers, or lovingly as the goal is to maintain a formal tone throughout the letter.

5. The Signature

The format for the signature section of the cover letter depends on the way you plan to send the letter.

Hard copy Sincerely/Yours Truly, (Space for Signature) Name

Email Sincerely/Yours Truly, Name Address City and Zipcode/Pin code Email Phone number with country code

3 bonus tips to make an effective cover letter

By now, you might be having an overview of how to make a cover letter. Once you have drafted a rough copy, use these three bonus tips to make your cover letter even more compelling.

1. Start with a passion/humor/creativity

Instead of “I am writing this letter to apply for XYZ position…”, start the cover letter with a short, yet catchy story that clearly showcases your passion for the role. This not only helps to grab the attention of the recruiter but also tells them how serious you are about the job.

2. Limit your achievement to two

If you have a number of achievements to share, control your instincts. Select two of the most relevant ones. If you go overboard with your achievements, not only you won’t have space to explain how you managed to achieve it, but also it bores the reader.

3. Be precise and to the point

This can be tricky because whatever you do, there might be a sentence or two that flatters you or the company in some ways. In that case, consider the three questions mentioned below and check if your cover letter answers it impressively.

• Who are you (professionally)?
• Why this role and company?
•  What makes you unique?

If you have managed to answer these three questions, then your cover letter offers the value it is supposed to.

Once you have the final copy in hand, pass it onto your peers for review. Implement the constructive feedbacks and then go for the second round of review as well. The more your letter gets reviewed, the more refined it becomes, and the more refined it is, the more chances that the employer would read it till the end.

Congratulations, we have just cracked the ultimate guide on how to write a cover letter . Whatever you scribble on your cover letter, make it unique. Uniqueness is rare, and companies’ value that. Your zest and zeal for the job role should be conveyed throughout, and passion should prevail over the needs.

What are you waiting for? Take a print out of this guide, write a cover letter, and grab the opportunity.

Cheers for being one step closer to your dream job!!

Product Marketing Manager at SurveySparrow

Excels in empowering visionary companies through storytelling and strategic go-to-market planning. With extensive experience in product marketing and customer experience management, she is an accomplished author, podcast host, and mentor, sharing her expertise across diverse platforms and audiences.

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Survey Technician Cover Letter Sample

Sending a resume without a cover letter sets the employer wondering why you are applying for the job. Don’t do that.

Instead, send your resume along with a well-written and highly customized survey technician cover letter!

There are two main points to ponder on before writing a Survey Technician cover letter.

• What does the employer want to hear?
• What does your cover letter contain?

Once you have answers to these questions, it becomes a lot easier to write an impressive cover letter.

A cover letter must ideally be a page long and very specific. You do not need to repeat the work history that you have already mentioned in your resume.

All you need to do is to select some of your competencies that are highly job-relevant and elaborate the same, explaining how you can utilize the skills.

Related: Survey Technician Resume

Here is a perfect example:

Survey Technician Cover Letter Example

John Luis 571 Essex Ave, Williston, ND 56012 (000) 325-9565 [Email]

October 15, 2021

Mr. Kevin Logan HR Manager Wilson & Co. 87 Spurger’s Lane Williston, ND 56012

Dear Mr. Logan:

As a seasoned and driven survey technician, I am eager to work for Wilson & Co. Bu using my 8+ years of hands-on experience, I will be able to meet and exceed your goals.

Working in the field for many years now, I have had a wide range of exposure in the role. Some of my strengths include:

• Well versed in adjusting and operating surveying instruments.
• Experienced in management of land information computer systems, data storage, and plot reporting.
• Excellent skills in calculations of earth curvature corrections and relevant components.
• Expert user of AutoCAD and Civil 3D.
• Proficient in the use of total stations and GPS.

I work best when I fully understand my employer’s expectations of the role. I would like to discuss the position in detail with you to establish my candidacy further.

Thank you for your time and consideration.

(000) 325-9565

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   Questionnaire Cover Letter

You have been selected to participate in the University of Washington study that examines the effects of binge-drinking and the consumption of alcoholic beverages in students ages 18-23. You were selected based on the fact that you are a student within that age range at the University of Washington. To participate, simply fill out the questionnaire attached to this letter.

This study can help us discover the effects of moderate alcohol consumption, heavy drinking, and binge drinking on memory, testing, stress, and socialization for college-aged students. Your honest and open participation is vital to our ability to accurately discover the spectrum of effects.

There are 25 questions in the questionnaire. Some of them are multiple choice; others will require short, 1-2 paragraph answers. We anticipate that this survey should take no more than 45 minutes to complete. Some of the questions are personal; all questions may be skipped if you feel uncomfortable answering.

Return of the questionnaire will be considered consent. Participation in this survey is completely voluntary. All questionnaires are received anonymously and will be treated as such. There is no compensation for completing the questionnaire. Thank you for your participation!

If you have any comments, questions, or concerns with regards to the survey, the questions, or the purpose of the study, please contact Jerry Jackson at [email protected] or (555) 901-230-1593.

Download this cover letter — free!

Formatted and ready to use with Microsoft Word, Google Docs, or any other word processor that can open the .DOC file format.

Index of Cover Letter Examples

Professional Business Documents, Agreements & Letters

All Types of Business Documents, Agreements and letters

• Notification of New Hours/Location Customer Relations
• About Product Quality Complaints
• Cancellation of Program Interoffice Correspondence
• Assignment of Account to Agency Collections
• Sale & Purchase of Goods Agreement Template Business
• Sample Vocation & PTO Policies for Employees Policy Statements
• Requesting Information
• Housekeeping Services Inquiries

Cover Letter for Survey

[tab name=’Example 1′]

Example 1: Example of cover letters for survey

Company Name or Letterhead Address City, State Zip Date Addressee Address City, State Zip

At the Woodvine Convention Center we are committed to customer satisfaction. We know how important it is that the meetings you schedule at our facility go smoothly.

Our records show that over the past year you used our facilities on three occasions. Would you take a few moments and fill out the enclosed survey about the quality of the service you received at Woodvine? We have enclosed a stamped envelope for returning the survey.

With your help, we can help you better. We appreciate your time and consideration. [/tab] [tab name=’Example 2′]

Example 2: Cover letter to customer

Dear Ms. Aubrey:

We are pleased you have continued to use Bakerfields for your office equipment needs. The effectiveness of our company rests not only on your satisfaction in our equipment, but also in your ability to get your questions answered promptly and efficiently.

To make sure we’re meeting your needs, we have enclosed a customer service survey. We invite you to share your opinions on how well our service representatives were able to help you with your problems and questions. Please return the completed survey in the enclosed postage-paid envelope.

Thank you for your time, Ms. Aubrey. Your answers will help us to ensure that you are receiving quality service. [/tab] [tab name=’Example 3′]

Example 3: Covering survey letters

Dear Mr. & Mrs. Yarrow:

It was an honor to cater your 35th wedding anniversary party. We were proud to be offered the opportunity to help with the celebration of such a remarkable accomplishment.

You can help us ensure we provide the level of service for which we strive. We have enclosed a customer survey which addresses the quality of the food, decorations, and the quality of service rendered by the food servers at your anniversary party. Please use the enclosed stamped envelope to return the survey to our offices.

Congratulations again, and thank you so much for your time.

Cordially, [/tab] [tab name=’Example 4′]

Example 4: Cover letter to customer

Company Name or Letterhead Address City, State Zip

Addressee Address City, State Zip

Dear Mrs. Cartwright,

We at the Hotel California are constantly striving to better meet your travel needs and to make your stay with us pleasurable. To help us meet this goal, we survey guests from each hotel on a yearly basis. This survey helps us to make improvements in our hotels and gives you the best possible value for the money.

Our records show you stayed with us in our Denver hotel last June. We would greatly appreciate your taking a few minutes to complete the enclosed survey about your stay. Be assured that your responses will be kept completely confidential. I will personally review the results.

Please return your completed survey in the enclosed postage-paid envelope at your earliest convenience. Thank you for your assistance and we look forward to having you at the Hotel California again soon.

Sincerely, [/tab] [end_tabset]

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How to Decode Cover Letters and Hire Top Talent

June 23, 2024

Content Writer

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Hiring top talent can be a bit like speed dating—you are trying to really get to know a person and determine whether they’d be a good fit in a short period of time. Cover letters are one of your first impressions of a potential hire, but it can take some digging to “decode” the information they contain. Below, we will discuss the use of artificial intelligence (AI) in candidate cover letters and what you should look for in a cover letter—both hidden gems and red flags.

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Table of Contents

Should i worry about ai-generated cover letters.

If you performed an online search for the term “cover letter,” many of the top search results would be AI cover letter generators. Are you worried about candidates using ChatGPT to write a cover letter ? If so, rest assured that they are often easy to recognize. How?

Life Hacker reports on the finesse that AI cover letters are missing: the technology can only reiterate what you’ve fed it from a resume. The result is that AI cover letters are often redundant restatements of what the resume includes.

On the other hand, AI text generators occasionally “hallucinate,” creating false information. Hopefully, candidates using AI have proofread their cover letters and eliminated this, but if something doesn’t sound reasonable, don’t hesitate to ask for clarification.

Why do candidates turn to AI instead of writing their own cover letters? The reasons can be complex and varied. Some have spent months applying to many jobs, and they’re simply burned out on writing one tailored cover letter after another. Others may lack confidence in their writing skills. Skill others may be juggling other responsibilities and have turned to AI to save time. A small minority may feel like their cover letters don’t matter, and thus decline to put adequate effort into it.

The bottom line is that you shouldn’t write off a qualified candidate just because they chose to generate a cover letter using AI. But you should also require them to demonstrate their skills before making them an offer—especially if written communication skills are a must for the position.

What to Look for in Candidate Cover Letters

Whether or not a potential hire has utilized AI in the creation of their cover letters, there are a few things you should look for . You may even use AI-powered tools to sift through many candidates for a good fit. 

Finding the Ideal Fit

If your company posts job openings online, as most businesses today do, you may receive hundreds or even thousands of applications for a single position. And if you have dozens of open positions at once—you can see how the workload of the hiring manager or human resources department could expand exponentially.

Many companies turn to recruitment automation software as a solution. Often called applicant tracking systems (ATS), this software can search cover letters and resumes for pre-programmed keywords, such as skills, years of experience, or educational requirements. It then returns a shortlist of applicants who best meet these requirements.

After the ATS has done its job, it is time for human eyes to do what AI cannot. Consider the following tips for finding “hidden gems” among your applicants, uncovering red flags, and disregarding false alarms.

Mine for Hidden Gems

The cover letter is a place for elaborating on the brief statements made in the resume. Candidates can use this document to draw connections between their past experiences and the position they are applying to. But these may not always be stated obviously. Read between the lines in search of the following hidden gems.

Genuine alignment with company values . Does your company display strong values? Do you have a bent toward sustainability or specific social issues? Are innovation, diversity, leadership, or honesty front of mind?

You will no doubt look for candidates whose values align closely with those of the company culture. Many candidates may state in their cover letter that they appreciate or reflect those values, but how can you be sure it’s more than ingenuous flattery?

First, look for indications that the candidate really understands the company’s values and that they are not just parroting what they found on the company website. Then, pick out examples they’ve given of sharing those values. Have they worked on personal projects or with other groups who support those values?

Enthusiasm and resourcefulness . “Listen” for the applicant’s voice in their cover letter. Try to discern their personality and enthusiasm for the position. Why do they want the job? What motivates them? An enthusiastic employee will likely be more content and productive.

Additionally, look for evidence of self-motivation and resourcefulness. This can include continuing education, personal projects, volunteering, or other activities that demonstrate the candidate’s desire to continue learning and to do more than the bare minimum.

Diamonds in the rough . You may not find the “perfect” candidate, especially for a highly specialized role. But you may find applicants that are like uncut diamonds—they need some training and guidance, but they have a foundation that could be built on. Consider hiring a motivated candidate who has some but not all of the skills needed, offering training or additional schooling as part of the onboarding process.

Red Flags to Be Wary of—And Those to Disregard

Above, we compared searching for a new hire to dating. While dating, there are no doubt “red flags” that indicate you wouldn’t get along well with this person—you wouldn’t want to marry them. Likewise, there are red flags you should look for that could signal future issues should the applicant become an employee.

In the cover letter, be wary of red flags such as the following:

• Instructions not followed. This can indicate that the individual does not follow instructions well or that they do not demonstrate good attention to detail.
• Major typographical errors . A cover letter that is replete with spelling, grammar, and punctuation errors, or that is formatted poorly to the point of being unreadable can indicate that the candidate lacks basic computer skills, as a program like Grammarly would easily clear up such errors. It can also suggest a lack of attention to detail or a haphazard attitude toward tasks.
• Use of slang or unprofessional speech. If they included it in a professional document, they would no doubt speak this way in person. If it doesn’t fit with your company’s values, consider it a red flag.

“Details create the big picture” Sanford I. Weill

There are also several traditional “red flags” that you probably shouldn’t worry about. These include:

• Employment gaps. It was once a rule of thumb that long employment gaps indicated unreliability. Since the COVID-19 pandemic, however, this thinking has become obsolete. In addition to pandemic-related gaps, some people may take time to raise a family, care for sick family members, travel, write a book, go back to school, or care for their own mental or physical health. Rather than dismiss candidates with career gaps, try to discover what unique skills or abilities these sabbaticals may have entailed.
• Past criminal records . While the cover letter is not likely to report imprisonment directly, it may note an employment gap. Historically, most businesses have shied away from giving formerly incarcerated individuals a second chance. Doing so, however, may entitle the employer to certain tax credits. Business Insider reports that employees with a criminal record are fractionally more productive than those with a clean record, a motivation possibly linked with the difficulty of finding a job. Finally, Greater Boston Legal Services states that “no studies show that hiring workers with criminal records contributes to increased crime, violence, theft, or dishonesty in the workplace.”
• Lack of career growth . Some sources still recommend avoiding candidates who don’t display career development from entry-level roles to positions of more responsibility. This makes sense if you are hiring for a leadership role, but could otherwise cause you to overlook talent. There are many personal, environmental, and professional reasons why an employee might decline promotions or stay in the same position without outwardly observable advancement.

If any of your top candidates present these former red flags, talk to them about it during the interview process. You may find that employment gaps and other issues have simple explanations and do not present a problem.

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Key Takeaways

When considering cover letters, look for unique, tailored documents that offer insight into the candidate’s personality and motivation. You can use software to look for necessary skills but don’t forget to dig further. Read between the lines to find out how well they align with company values and how excited they are about the position and the company mission. Don’t overlook candidates who have a firm foundation but may need a little extra training to get them up to speed.

Some cover letter red flags, such as not following the directions or leaving lots of typos, can suggest future difficulties, but don’t let outdated red flag biases color your opinion of candidates with career gaps, criminal records, or a seeming lack of career growth.

Frequently Asked Questions (FAQs) About Cover Letters

What is the purpose of a cover letter?

Cover letters serve as the first point of contact between a job applicant and a potential employer. Cover letters are more narrative than resumes alone—they should build on the content of the resume, offering insights about the candidate’s unique qualifications and motivations. They should also briefly address potential issues like career gaps or the lack of a certain qualification.

Should I require a cover letter?

You may decide not to require a cover letter for straightforward or entry-level positions if the candidates’ ability to perform the necessary tasks can be determined from the resume alone. However, cover letters can provide more nuanced information when you’re building a team or looking for a fit for a specific company culture.

Should I dismiss applications that don’t include a cover letter?

If your application instructions require a cover letter and it is omitted then, yes, you should dismiss applications that don’t include one. Ignoring the request for the cover letter can indicate the candidate has difficulty following directions. However, if your instructions did not require it, applications should not be dismissed without some consideration. 

Should I dismiss AI-generated cover letters?

Some companies do not accept AI-generated application documents. If this is your preference, state it explicitly in the application instructions. Software is available that can be used to identify AI-generated content. Keep in mind, however, that such software is not foolproof.

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