Skilled professionals in car care and management.
Use of biodegradable soaps and water recycling systems.
The organizational hierarchy of Sparkle Stream Car Wash consists of a Manager, who oversees the overall coordination and operation of the business. Reporting to the manager is John Smith, with a decade of experience in the auto care industry. Smith has successfully managed car detailing services in the past. Under him is Linda Green, the Assistant Manager, with 5 years of substantial experience in customer service and operations.
Further down, we have four Car Wash Technicians responsible for delivering the car wash services. Two Detailing Specialists focus on the interior cleaning and polishing services. Two Customer Service Representatives handle customer bookings, inquiries, and feedback.
This organizational structure envisages a clear distribution of roles and responsibilities, promoting efficiency and teamwork. Each member is a significant part of this structure that collectively contributes to our business goals.
Currently, our 10 members staff, including full-time and part-time employees, meet our business needs. In future, as demand increases and we expand our services, additional roles may become necessary. These include more technicians, a dedicated marketing team, and possibly more customer service representatives. This development will objectively depend on our growth strategy in the coming years.
In terms of human resources policies and practices, we adhere strictly to state and national labour laws. We pay competitive wages, provide necessary training and development opportunities, and create a safe and respectful working environment. We also encourage a culture of employee recognition and believe in transparent communication with our team.
Externally, we are advised and guided by Preston Consultancy, a local business advisory firm that assists us with business strategy, regulatory compliance, and financial planning. Their acumen and guidance have been instrumental in helping us navigate the local business arena successfully.
In conclusion, at Sparkle Stream Car Wash, we focus on establishing a systematic, efficient organizational structure, high functioning management team, and thorough staffing requirements. We are firmly committed to our HR policies, promoting respect and fairness in the workplace. With the informed advisory of external consultants, we aim to navigate through the car washing industry effectively, meeting our customers' needs while contributing positively to the ecological balance.
The Sparkle Stream Car Wash offers top-tier services that include eco-friendly car washes, professional interior detailing, and high-quality wax treatments. All of our offerings are carried out using cutting-edge, environmentally friendly products and equipment.
Our primary service, the eco-friendly car wash, uses biodegradable soaps and minimum water consumption. It's designed to have the least possible environmental impact while ensuring the customers' vehicles come out sparkling clean. The interior detailing and waxing services are specifically tailored to suit each car, with particular attention given to preserving the original look and feel of the vehicle.
Our unique selling point centers around our commitment to safety, quality, and environmental sustainability. We have implemented industry-leading green technologies and practices, setting us apart from our competitors.
As of now, Sparkle Stream Car Wash is at an operational stage with all services currently in full swing. We are in the process of developing an advanced wastewater recycling system that aims to reduce water consumption by a further 30%. This system is expected to be embedded within our services in the coming years.
Sparkle Stream Car Wash has a logo that has been trade-marked, and we are currently in the process of applying for a patent for our unique method of eco-friendly car washing technique.
As for the production process, it begins with the arrival of the customer's vehicle; subsequently, pre-wash procedures are undertaken (which includes loosening and removal of rough dirt and debris). The main wash phase involves the use of biodegradable soaps, efficient use of water, and thorough cleaning. After this, drying procedures are done using power-efficient blowers. If the customer has opted for additional services such as waxing or interior detailing, it is carried out at this juncture. Upon completion of all services, a final quality check is conducted before handing over the vehicle to the customer.
Our primary supplier for soaps and other cleaning products is Green Glove Supplies, known for their variety of high-quality, eco-friendly cleaning supplies. They have been reliable, delivering products in a timely and professional manner.
Consequently, Sparkle Stream Car Wash is set to deliver outstanding services that not only promise clean and shining vehicles but also contribute positively toward environmental sustainability. Our future plans involve continually refining our services and expanding them to more regions.
Marketing and sales strategy forms the backbone of Sparkle Stream Car Wash's business plan. Our focus is on delivering high-quality, environmentally-friendly car care services, and our marketing strategy revolves around effectively communicating these unique selling points to our prospective customers.
Marketing efforts are aimed at creating awareness about our services, driving customer acquisition, and increasing customer loyalty and retention. Our marketing channels include traditional offline methods, along with digital marketing. Sparkle Stream Car Wash utilizes social media platforms like Facebook, Instagram, and Twitter for online promotions. We address our target audience, local families and professionals who are conscious of maintaining their vehicles while also caring for the environment.
Initiating collaborations with local businesses, such as dealerships and auto repair shops, offer cross-promotion opportunities. This tactic will enable us to diversify our customer base and solidify our presence in the community. Distributing flyers and offering promotional discounts to first-time customers will also facilitate our brand's reach and awareness among potential clients.
Our sales strategy revolves around providing extraordinary customer experiences, which we believe will lead to word-of-mouth recommendations. Convenient online appointment bookings, quick service turnarounds, and a friendly, professional staff are crucial elements in our plan to boost sales activities.
Sierra Williams leads our sales team. She has an impressive track record in customer service and sales from her past experience in the service industry. Sierra, along with her team of customer service representatives, will cater to our customer queries, appointment bookings, and ensure that our services meet their expectations.
Pricing for our services is competitive in the market. Higher-end services, like interior detailing and wax treatments, offer opportunities for increased margins. However, our base car wash service is priced competitively to encourage repeat patronage. We also plan on introducing loyalty programs and discounted packages for regular customers.
For distribution, our business operates out of a facility located in a high-traffic area of the Springfield suburb. We intend to develop and operate mobile car wash units in the future to reach customers who prefer in-home vehicle care.
Sparkle Stream Car Wash's customer service policy emphasizes high-quality service and customer satisfaction. We encourage and value customer feedback, which will be crucial in refining our services and identifying areas for improvement.
Overall, our marketing and sales strategy underscores our commitment to provide superior, eco-friendly car care services within the Springfield suburb. By adopting and executing these plans, Sparkle Stream Car Wash aims to quickly establish itself as a go-to car care service within the community.
Our daily operations run seven days a week from 8 AM to 6 PM, ensuring we're open at convenient times for our clients. The typical day begins with a morning meeting conducted by Manager John Smith, planning the day's activities and assignments. Tasks include booking appointments, coordinating with our supply chain partners, maintaining a high level of hygiene in our facility, operating the service delivery process, and handling customer inquiries or concerns.
The service process begins once a customer drives into our car wash premise. After their requirements are discussed and finalized, a team of car wash technicians follows an efficient workflow to wash and dry the vehicle. If the customer has opted for additional services, professional detailing of the interior and exterior of the vehicle is done. In the case of wax treatment, a careful application of high-quality car wax is carried out, providing an additional shield for the car's exterior.
Maintaining high-quality service is paramount at Sparkle Stream Car Wash. Our quality control measures include an end-of-service review where the Manager or Assistant Manager inspects the vehicle to ensure it meets our standards before returning it to the client. Regular staff training is also conducted to ensure the team is updated with efficient car wash and detailing techniques. Additionally, we have a feedback system for our customers where they can rate and review our service.
Our inventory mainly includes car washing and detailing supplies which are mostly procured from Green Glove Supplies. A streamlined inventory control system is used to keep track of all materials and schedule re-orders precisely, avoiding overstocking or running out of essential supplies.
We partner with industry-leading suppliers for our eco-friendly cleaning supplies. All partnerships are based on shared values of quality and environmental responsibility. Our primary supplier, Green Glove Supplies, is reliable, providing timely deliveries, ensuring our operations run smoothly.
Our business runs out of a facility in a suburban Springfield area designed and equipped for efficient car wash and detailing services. State-of-the-art, eco-friendly car washing equipment and fleet maintenance tools are used, ensuring sustainability and efficiency. Equipment maintenance is a priority, performed on a weekly basis, to ensure that all machinery and tools are in proper working order. Any necessary repair or replacement of tools is managed swiftly to avoid service delays.
Overall, the operational plan for Sparkle Stream Car Wash has been designed to ensure efficient service delivery, inventory management, supply chain relationships, and a facilities management plan that puts quality and customer satisfaction at the forefront.
Sparkle Stream Car Wash caters to providing eco-friendly car maintenance services within the suburban community of Springfield. With a list of comprehensive offerings such as eco-friendly car washes, interior detailing, and wax treatments, Sparkle Stream Car Wash responds effectively to the current market needs of environmentally conscious consumers.
Our primary competitors are Sunny Suds Auto Wash and Clean & Quick Car Care––both well-established players in the local market with a loyal customer base. However, our unique selling point of offering green solutions in auto-care services sets us apart, giving us a competitive edge.
Our major strength lies in our commitment to quality and environmentally friendly practices. The use of non-toxic, biodegradable products combined with efficient water usage methods aligns with our ecological goals. Moreover, we hold weekly staff meetings to ensure quality control, efficiency in services, and to maintain customer satisfaction at all levels.
One of our weaknesses could be seen as being a new entrant into a market with established competitors. It might require significant marketing efforts to break into the market and attract customers who would otherwise prefer to stay with familiar providers.
Opportunities for us exist in the booming trend of eco-awareness amongst modern consumers. With families and professionals becoming more environmentally conscious, our green practices cater to this evolving trend and demand. Moreover, partnerships with local businesses can also provide us the opportunity to widen our customer base.
As with any business, we face threats, including the fluctuating economy that can affect consumer spending on extra automobile services. Another significant threat is a sudden change or evolution in environmental regulations that might demand an immediate shift in our business processes and offerings.
However, to mitigate these risks, we have contingency plans in place. In response to stringent environmental regulations, we strive to keep updated with current regulations and consistently ensure we are in compliance, offering services within the permissible ecological standards. In terms of economic downturns affecting our business, we propose to offer budget-friendly packages to ensure our services remain affordable to a larger customer base.
Overall, despite the competition and potential threats, Sparkle Stream Car Wash aims to leverage its strength in eco-friendly practices and capture the growing eco-conscious market. Our commitment to quality, combined with constant improvement and adaptation to evolving regulations and trends, anchors us firmly in the car wash and auto-care industry.
An essential part of our business plan is the identification and management of potential risks. Sparkle Stream Car Wash understands the significance of analyzing and addressing various challenges that can affect the business's growth and sustainability. Herein, we will discuss some potential risks, including their mitigation strategies, and contingency plans.
In scenarios where challenges surpass the mitigation strategies, we have contingency plans in place. We plan to keep a reserve fund for unforeseen expenses and consider diversification of services—for instance, mobile car wash units that offer doorstep service to customers.
Insurance is also a crucial part of our risk management plan. We have comprehensive coverage, which includes property insurance on our building and equipment, liability insurance for potential legal actions from accidents, worker's compensation insurance for employee job-related injuries, and business interruption insurance to cover losses in case of unforeseen temporary shutdowns.
Concerning legal considerations, Sparkle Stream Car Wash is licensed and registered under the current state's business laws. We have secured the necessary permits, complying with regulations stipulated by local, state, and federal authorities, including environmental guidelines.
In conclusion, Sparkle Stream Car Wash is keen to establish a strong foothold in the market. By identifying potential risks, implementing robust mitigation strategies, and planning for contingencies, we ensure that our operations are positioned for sustainability and growth.
More business plan templates.
BUSINESS STRATEGIES
Starting a business , whether it's a small venture or a large enterprise, requires careful planning and strategizing. One essential component of this process is creating a clear business plan that serves as a roadmap for starting your car wash business .
A business plan can help you effectively navigate the challenges of the car wash industry, and can serve as the driving force behind your business. Keep reading to learn more about how to create a strong plan, and put your business in the right lane.
Looking to promote your car wash business online by making a website ? Get started for free with Wix’s website builder .
As mentioned above, a well-structured business plan serves as a roadmap, guiding your decisions and strategies to ensure the success and profitability of your venture. Here are the six main parts of a car wash business plan:
Executive summary
Business and domain names
Market analysis and research
Operations plan
Marketing and advertising plan
Financial plan
The executive summary is the first part of your car wash business plan, providing an overview of your entire plan in a concise and compelling manner. It should capture the reader's attention and provide a clear understanding of your business idea, goals and strategies.
To write a clear executive summary for your car wash business plan you should start with a compelling introduction that highlights the unique aspects and value proposition of your car wash business. Always provide a brief description of the market opportunity and target audience for your services. Make sure to summarize your marketing strategies , competitive advantages and financial projections. Finally, include key milestones and objectives that you aim to achieve with your car wash business.
Choosing the right business name for your car wash is crucial for building brand awareness and trust among your target audience. Your business plan should outline the process of deciding on a company name and domain name.
To choose the right name for your car wash business:
Brainstorm small business name ideas that reflect the nature of your car wash services, such as cleanliness, efficiency or environmental friendliness.
Use a business name generator tool to generate creative and unique name options.
Consider the availability of domain names that align with your chosen company name.
Check for trademark conflicts and ensure that your chosen name is not already registered by another business in your industry. (And make sure to register your business once you’ve decided on your name and business structure.)
When choosing a domain name:
Keep it short, memorable and easy to spell.
Avoid hyphens or numbers that can confuse potential customers.
Use relevant keywords if possible to improve search engine visibility.
Select a domain extension (.com, .net, .org) that is widely recognized and trusted by customers.
Market analysis and research in your business plan is crucial for understanding the competitive environment and developing effective marketing strategies. This section should provide an in-depth analysis of your target market, customer demographics, competitors and industry trends.
You can do this by:
Analyzing the competitive landscape by researching existing car wash businesses in your area. Identify their strengths, weaknesses, pricing strategies and customer reviews.
Identifying market trends and opportunities that can help you differentiate your car wash business and attract customers.
Conducting surveys or interviews with potential customers to gather insights into their preferences, expectations and willingness to pay for car wash services.
Then, use the data and information gathered from your marketing analysis to develop a solid marketing strategy that will effectively target and attract your ideal customers.
The operations plan is a crucial part of your car wash business plan as it outlines the practical aspects of running your business. This section should cover location selection, premises layout, equipment requirements and staffing needs.
When developing the operations plan make sure to:
Select a suitable location for your car wash business that offers high visibility, easy access and ample parking space.
Choose the layout of your premises to optimize workflow and create a pleasant customer experience.
List the required equipment for your car wash, such as automated washing systems, water treatment systems, vacuum cleaners and payment systems.
Outline the staffing needs for your car wash business, including roles like car wash attendants, cashiers and maintenance personnel. Specify their responsibilities and required qualifications.
The marketing and advertising plan in your car wash business plan details the strategies and campaigns you will implement to promote your services. This section should include an overview of your target market, branding strategies, online presence, advertising channels and promotional activities.
Start by creating a strong brand identity that reflects the values and unique selling points of your car wash business. As part of this, establish an online presence through a business website , social media profiles and online directories. Consider using a mix of advertising channels like local newspapers, radio ads, online ads and community sponsorships.
You could also think about promotional activities—like loyalty programs and referral incentives—to encourage repeat business. By implementing a well-thought-out marketing and advertising plan, you can effectively reach your target audience and maximize customer acquisition for your car wash business.
Building your brand from the ground up? Use Wix’s logo maker to get the creative juices flowing.
The financial section of your business plan provides holistic insight into the financial facets of your venture, including how you plan to raise money for your business , revenue forecasts, operational costs and the timeline for achieving profitability. This section not only establishes the fiscal soundness of your car wash business but also helps prospective investors and lenders assess the projected return on their investment.
Thinking of starting another type of business? Check out some of these creative service business ideas to help get you started.
These draft business plan templates provide a starting point for your own car wash business plan. Customize them to fit your specific goals. Remember to conduct thorough research and analysis to ensure the accuracy of your financial projections and strategies. Check out these service business examples to help you get started:
Sparkling Suds Car Wash is a full-service car wash facility located in downtown Anytown. Our mission is to provide exceptional car washing services with a focus on customer satisfaction and environmental sustainability. With our state-of-the-art equipment, eco-friendly cleaning products and highly trained staff, we aim to become the go-to destination for car owners who value quality and convenience.
Company name and domain name
The company name chosen for our car wash business is Sparkling Suds Car Wash. The corresponding domain name will be www.sparklingsudscarwash.com.
Target market: Our primary target market includes busy professionals, families and car enthusiasts who seek high-quality car washing services.
Competitive landscape: We have identified three major competitors in our area, each offering different levels of service and pricing.
Market trends: There is a growing demand for eco-friendly car wash services as customers become more conscious of their environmental impact.
Location: We have secured a prime location in downtown Anytown with high visibility and easy access.
Premises layout: The premises will be designed to accommodate multiple vehicles simultaneously, ensuring efficient workflow and minimizing customer wait times.
Equipment: We will invest in state-of-the-art automated washing systems, water treatment systems, vacuum cleaners and payment systems.
Staffing: Our car wash business will require a team of skilled car wash attendants, cashiers and maintenance personnel.
Target market: Our marketing efforts will focus on reaching our target market through online advertising, local community events and partnerships with nearby businesses.
Branding: We will create a strong brand identity that reflects our commitment to quality, convenience and environmental sustainability.
Online presence: We will build a professional website and establish a presence on social media platforms to reach a wider audience.
Advertising channels: Our advertising strategy will include local newspaper ads, radio commercials and online advertisements targeted at our specific demographic.
Financial projections
Startup costs: We estimate the initial investment required for equipment, leasehold improvements, marketing expenses and working capital to be $300,000.
Revenue projections: Based on market research and conservative estimates, we project annual revenue of $500,000 in the first year, with steady growth in subsequent years.
Expenses: We have carefully considered all expenses associated with running the car wash business, including labor costs, utilities, supplies and maintenance.
Bubbles & Jets Car Wash is a self-service car wash facility located in a high-traffic area of Suburbia. Our goal is to provide a convenient and affordable car washing experience for individuals who prefer to wash their own vehicles. With our user-friendly equipment, well-maintained facilities and competitive pricing, we aim to become the preferred choice for self-service car washing in the area.
The chosen company name for our self-service car wash business is Bubbles & Jets Car Wash. The corresponding domain name will be www.bubblesandjetscarwash.com.
Target market: Our primary target market includes budget-conscious individuals who enjoy the satisfaction of washing their own vehicles.
Competitive landscape: We have identified two existing self-service car washes in the area, each with its own strengths and weaknesses.
Market trends: There is a growing trend of people opting for self-service car washes as they value control over the cleaning process and cost savings.
Location: We have secured a strategic location in Suburbia with easy access and ample parking space for customers.
Premises layout: The premises will be designed to accommodate multiple vehicles simultaneously, providing customers with enough space to comfortably clean their cars.
Equipment: We will invest in high-quality self-service car wash equipment, including pressure washers, foam guns, vacuum cleaners and vending machines for cleaning products.
Staffing: Our self-service car wash business will require minimal staffing, primarily for maintenance and customer assistance.
Target market: Our marketing efforts will focus on reaching our target market through local advertising, online directories and word-of-mouth referrals.
Branding: We will create a brand identity that emphasizes convenience, affordability and a clean and well-maintained facility.
Online presence: We will establish a basic website with information about our services, location and operating hours.
Advertising channels: Our advertising strategy will include local newspaper ads, flyers distributed in nearby neighborhoods and online listings in car-related directories.
Startup costs: We estimate the initial investment required for equipment, leasehold improvements, marketing expenses and working capital to be $150,000.
Revenue projections: Based on market research and conservative estimates, we project annual revenue of $200,000 in the first year, with steady growth in subsequent years.
Expenses: We have carefully considered all expenses associated with running the self-service car wash business, including utilities, supplies, maintenance and minimal staffing costs.
Your business plan has both short-term and long-term implications for your business. Among them:
Attracting financing: A well-structured business plan tailored to your car wash venture can pique the interest of potential investors and lenders. By showcasing your understanding of the car wash industry, competitive strengths and growth projections, you increase your chances of securing the funding needed to launch or expand your car wash business.
Resource planning: Crafting a business plan specific to your car wash operations allows you to gain a comprehensive grasp of the resources required for a successful launch and ongoing operations. This encompasses identifying essential equipment, supplies, technology and staffing necessary to efficiently run your car wash establishment.
Goal setting: A thoughtfully outlined car wash business plan empowers you to set achievable objectives and milestones. It provides a roadmap for measurable targets, guiding your progress and channeling your efforts toward attaining sustainable success.
Competitive insights: Infusing thorough market analysis into your car wash business plan equips you to navigate the competitive landscape. By pinpointing competitors' strengths and vulnerabilities, you can devise strategies to differentiate your car wash business and gain a distinct market advantage.
Risk management: Integrating a comprehensive market evaluation and competitive assessment into your business plan enables you to identify potential risks that might impact your car wash enterprise. Developing contingency measures and risk-mitigation tactics within your plan equips you to navigate uncertainties and minimize potential disruptions.
Expansion possibilities: A well-constructed business plan for your car wash enterprise lays the groundwork for future growth and diversification. It provides a platform to assess expansion opportunities, such as adding more locations or introducing novel services, while also offering strategies to capitalize on these prospects.
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How to write a business plan for your car wash service.
Starting a car wash service is a great idea because it is a low-cost business to start and it has a high potential for profitability.
Additionally, it provides a convenient service for customers, as they can get their cars cleaned without having to do it themselves.
Nevertheless, the first step is to develop a business plan.
A business plan is a critical tool for any new project, and writing one before starting a car wash service is essential to ensure success. It can help to identify potential risks and create a roadmap for achieving success.
In short, a good business plan will help make sure your car wash service is profitable .
What should be covered when creating a business plan for a car wash service? What components should be part of the structure? What are the essential financial figures to include? How to build a solid business plan without spending too much time?
Please, find comprehensive answers to all these questions below.
One last thing: it's not mandatory to start your business plan from scratch.
Instead, you can download our detailed business plan for a car wash service and customize it for your business.
Is it worth considering a business plan for your car wash service.
Yes, you should consider creating a business plan for your car wash service in order to ensure its success.
Creating an effective business plan will help you to:
Our team has drafted a business plan for a car wash service that is designed to make it easier for you to achieve all the elements listed.
There's a lot of valuable information, content, numbers, and financial data in a business plan. It must be arranged in a manner that is easy to read and understand.
When we designed our business plan for a car wash service , we ensured it was organized correctly.
Here are the 5 sections (Opportunity, Project, Market Research, Strategy and Finances).
The section number one is titled "Market Opportunity."
Access relevant data and metrics for the car wash service, assisting you in analyzing the opportunities and challenges within the automotive cleaning and detailing industry.
We constantly update this section to make sure data is fresh.
In the "Project" section, you can outline your car wash service, describing the types of car washes you offer (e.g., exterior, interior, detailing), eco-friendly practices, water conservation efforts, convenient location, customer loyalty programs, and the unique value proposition that keeps vehicles clean and shining with exceptional care and attention to detail.
Also, include a short description about yourself at the end of this section.
Explain your experience in the car wash industry, your commitment to providing thorough and efficient car cleaning services, and how you plan to deliver a satisfying car wash experience for customers. Highlight your range of car wash packages, your use of environmentally friendly products and practices, and your dedication to customer satisfaction by ensuring vehicles are impeccably clean and shiny after each visit to your car wash.
We've provided you with pre-drafted descriptions. Adjust them to fit your business idea perfectly.
Then, we have the "Market Research" section.
This section describes the target audience for your car wash service.
It includes a comprehensive analysis of competitors in the car wash industry and emphasizes your service's efficient and high-quality car cleaning solutions and competitive advantages.
A tailored SWOT analysis is provided as well.
In the "Strategy" section, you will find a detailed growth plan for your car wash service, outlining all the necessary steps and initiatives to ensure its high profitability.
Furthermore, there is a marketing strategy for a car wash service, a way to manage risks, and a completed Business Model Canvas included in this section.
Lastly, you'll find the "Finances" section, which is dedicated to displaying the financial aspects of your project.
The Executive Summary serves as an introduction to the business plan for your car wash service.
Make it concise and keep it under 2 pages. Include only the vital elements.
This document is meant to make the reader interested in learning about your business plan.
In the Executive Summary of your car wash service, address the following queries: what services does your car wash offer? who is your target audience? are there other car washes in the area? what funding do you require?
Conducting a market study for your car wash service enables you to grasp external factors like customer demands for vehicle cleaning and detailing, competition within the car wash industry, and emerging trends in eco-friendly car care.
By conducting a comprehensive market study, a car wash service can understand customer needs, provide efficient and thorough car cleaning, optimize pricing strategies, and execute targeted marketing campaigns, ultimately leading to a loyal customer base, increased service bookings, and a prominent position in the local car care industry.
Here is what you will find in the "Market Research" section of our business plan for a car wash service :
What's the business model of a car wash service, business model of a car wash service.
A car wash service's business model centers around providing professional car cleaning and detailing services to individuals or businesses. Revenue is generated through service fees based on the type of car wash or detailing package chosen.
The business model focuses on efficient car wash operations, using eco-friendly cleaning products, providing additional services such as interior cleaning or waxing, offering convenient and fast service options, and building strong customer relationships through exceptional service and attention to detail.
Success depends on effective marketing to target car owners or fleet operators, maintaining high-quality standards, creating a positive car wash experience, and establishing loyalty programs or subscription services to encourage repeat business.
Please don't mix up the terms "business plan" and "business model."
A business model is a framework that demonstrates how a company operates profitably and adds value to customers.
In a business plan, you employ the Business Model Canvas as a practical tool to outline the key aspects of your business model.
Rest assured, there is a Business Model Canvas (already completed) in our business plan for a car wash service .
Segmenting the market for your car wash service involves dividing your potential customers into different groups based on their car care preferences, demographics, and needs.
These categories may include factors such as regular car maintenance seekers, luxury car owners, fleet management clients, or customers looking for eco-friendly car wash options.
By segmenting your market, you can offer a range of car wash packages and services that cater to each segment's specific requirements. For example, you might provide quick and affordable exterior washes for regular maintenance seekers, offer premium detailing services for luxury car owners, develop tailored programs for fleet management clients, or offer waterless and eco-friendly car wash options for environmentally conscious customers.
Market segmentation allows you to target your marketing efforts effectively, deliver personalized car care solutions, and establish a strong presence within each customer segment by providing a customized car wash experience.
In the business plan for a car wash service , you will find a comprehensive market segmentation that helps you know and understand your customers.
Without surprise, you won't be the only car wash service provider in your city. There will be other businesses offering professional car cleaning and detailing services.
Make sure to conduct a comprehensive competitor analysis to identify and evaluate their strengths and weaknesses when developing your business plan.
Explore their weaknesses (such as inefficient cleaning processes, lack of detailing services, or poor customer satisfaction).
Why is it important to address these elements? Because these weaknesses can impact customer satisfaction when utilizing car wash services.
By focusing on these areas, you can provide efficient and thorough car cleaning, offer a range of car wash packages and additional services, and deliver friendly and attentive customer service, positioning your car wash service as a trusted and preferred choice for maintaining clean and shiny vehicles.
It's what we call competitive advantages—cultivate them to make your business shine.
Here are some examples of competitive advantages for a car wash service: efficient and thorough car washing and detailing, use of high-quality products and equipment, competitive pricing, convenient and accessible locations, friendly and professional staff, positive customer reviews and satisfaction, attractive membership options.
A SWOT analysis can be used to identify potential strengths, weaknesses, opportunities, and threats associated with the car wash service to help inform the planning and implementation process.
As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a car wash service
S represents Strengths in SWOT, highlighting the project's internal factors that set it apart from others.
For a car wash service, possible strengths include convenience, affordability, a wide range of services, and customer satisfaction.
When we say "W," we're referring to Weaknesses, which are the parts of the project that need to be made stronger.
For a car wash service, potential weaknesses could include inadequate water pressure, lack of customer convenience, limited product offerings, and limited hours of operation.
O stands for Opportunities in SWOT, indicating the external factors that can provide beneficial opportunities for the project.
In the case of a car wash service, potential opportunities could include offering mobile services, expanding to additional locations, offering discounts for frequent customers, and providing additional services such as waxing and detailing.
When we mention the "T" in SWOT, we mean Threats, which are the external factors that can pose risks or challenges to the project.
A marketing strategy is an integral component of a business plan as it highlights how a business will attract customers and generate profits.
A car wash service can gain customers by developing an effective marketing approach that emphasizes the service's convenient location, quick and thorough cleaning process, and commitment to vehicle care.
Drivers won't choose your automated car wash without effective marketing; highlighting the convenience, speed, and thoroughness of your car wash services is crucial.
Are you utilizing marketing tactics to promote your car wash service? Consider offering exclusive discounts or packages for regular customers, running targeted advertising campaigns in local communities, and partnering with local car dealerships or service centers for customer referrals.
Don't stress if you're feeling stuck on ideas for your project's marketing strategy.
A solid business plan must include financial data to provide an accurate assessment of the business's potential success.
When crafting your business plan, you should estimate the projected revenue for your car wash service.
The revenue forecast needs to be coherent and easily understandable.
Our financial plan for a car wash service is straightforward and equipped with automated checks, enabling you to validate and adjust your assumptions easily. This way, we make sure you're building solid financial projections.
It goes without saying that you should create a preliminary budget for launching your car wash service. Double-check that you haven't missed any expenses. If you have a doubt, we have listed them all in our financial plan!
A key aspect of your financial plan is the break-even analysis, which helps determine whether your car wash service will be profitable or not.
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Are you considering starting your own car wash business? The car wash industry is booming , and small business owners own 90% of car washes. These days, you do not always need a degree in business or years of relevant experience to successfully start a business — what you do need is patience, passion and a well-developed business plan.
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If you want to start a business that is always relevant, easy to expand and involves little physical involvement in the day-to-day operations, consider a car wash business.
There are two types of car wash businesses — automatic and self-service. With an automatic car wash , cleaning machinery and rollers clean the car without any need for the customer to exit their vehicle. Self-service car washes require someone — either the customer or your employees — to clean the car manually. Each method comes with benefits and drawbacks.
For example, self-service car washes are a smaller financial investment, but they may require trained employees who know how to wash a car’s exterior without damaging the paint. Automatic car washes save time and labor, but they cost more to purchase and maintain.
A business plan is the most critical part of starting a business. Your self-service or automatic car wash business plan will act as a guide while you navigate your new business and will inspire confidence in lenders, investors and suppliers. A well-developed car wash business plan:
Starting a business requires hard work and great attention to detail. Before starting your car wash business, you should learn everything you can about the industry and use that information to detail and execute a thorough business plan.
A successful business is built on the back of thorough research. Understanding your business’ location, competition and customers gives you insight into the best way to approach your business plan. Conduct research about:
Now that you know you need to conduct research, you might be wondering how to start the research process. There are several ways to do this:
An executive summary is a brief outline of your business’ objectives, market description and growth potential. If presenting your business plan to a financial lender, it will overview the funds you are seeking. There is no need to go into extreme detail just yet — you will dig deeper into the numbers and data later. Include the following in your executive summary:
Consider the company summary the birds-eye-view of your business. In it, you provide:
This is where you will detail which services, amenities, tools, equipment and supplies your business plans to use while in operation. Include those you already have, as well as things you still need. Cover things like:
This is where all the market research you conducted will come in. Take the research you did and analyze and summarize those findings. Later, you can apply these results to your marketing initiatives. Your market analysis summary should include information about the following:
Demonstrating your financial understanding is the most crucial part of your business plan. If you are seeking funds from a bank or lender, they want to see reasonable proof of repayment, as well as your capabilities as an owner. Financial understanding includes knowing all costs associated with starting and maintaining your business, what your budget is and the details of your projected financial future. Make sure you have these items:
Your business plan is not all data and projections — it is also the place to demonstrate your capability as a business owner and operator. This is especially important for business plans you plan to present to financial backers. For this part of your plan, be sure to highlight:
There are several other things to consider beyond your business plan. These decisions are often easier to make but require as much research and consideration as the information in your plan. Don’t forget about these important considerations:
Whether you choose automatic or self-service, starting your own car wash business can be a profitable decision. There is steady demand for your services, it is franchisable, and it involves little physical involvement in the day-to-day operations. A good business plan will help you evaluate the industry, understand your customers, prioritize certain services and understand the financial reality of your new venture. This plan is what your investors and lenders will look at to determine your creditworthiness.
Start with thorough research to evaluate your location, competition and customer demographic. Do this by distributing surveys, conducting personal interviews, analyzing your competition and consulting secondary resources. Detail the product and services you will offer, as well as the business structure you will use. Summarize your findings in your executive and company summaries. Lay out your market research and analyze the data you have collected. Demonstrate your financial understanding by keeping detailed records of all current and projected costs and income. Do not forget to provide information about who you are, what your company values and why you are uniquely qualified to start a car wash business. Finally, pay attention to the little things, like branding, customer service and high-quality cleaning products . These decisions will support your reputation and help you profit in the long run.
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If you want to start a Car Wash or expand your current Car Wash business, you need a business plan.
The following car wash business plan template gives you the key elements to include in a winning business plan. It will help you if you need a traditional car wash business plan or a mobile wash business plan. That’s because a mobile car wash business plan is very similar to the traditional car wash business plan except for the location. You will simply specify which one you operate in a few sections of your business plan.
You can download our Car Wash Business Plan Template (including a full, customizable financial model) to your computer here.
Below are links to each of the key sections of your Car Wash business plan:
Car Wash Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan
Click below to see each section of our free car wash business plan template. You can also click here to get our car wash business plan pdf .
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Writing a business plan is a crucial step in starting a car wash. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring car wash business owners, having access to a sample car wash business plan can be especially helpful in providing direction and gaining insight into how to draft their own car wash business plan.
Download our Ultimate Car Wash Business Plan Template
Having a thorough business plan in place is critical for any successful car wash venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A car wash business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.
The car wash business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your car wash as Growthink’s Ultimate Car Wash Business Plan Template , but it can help you write a car wash business plan of your own.
Table of contents, executive summary, company overview, industry analysis, customer analysis.
Operations plan, management team, financial plan.
At SparkleDrive Cleaners, we’re dedicated to elevating the car care industry in our vibrant city of San Francisco. We specialize in providing top-notch car wash and auto detailing services that not only meet but exceed customer expectations. Our commitment is to deliver unparalleled quality through the use of the latest technology and eco-friendly products, ensuring every vehicle looks its best while promoting environmental conservation. Our team, comprised of highly trained professionals, is passionate about cars and customer service, making us the go-to destination for car owners seeking a premium cleaning experience.
Our success is driven by several key factors and notable accomplishments. We pride ourselves on our ability to deliver personalized services, tailoring each cleaning to the specific needs of the vehicle and preferences of the owner. Our strategic location and flexible scheduling options have significantly contributed to our popularity, making it convenient for customers to access our services. Additionally, our dedication to creating a welcoming environment has fostered a loyal customer base. These strengths, combined with our ongoing commitment to excellence, have positioned us as leaders in the car care industry.
The car care industry is experiencing steady growth, driven by an increasing number of vehicles on the road and a growing consumer preference for professional cleaning and detailing services. This trend is particularly evident in urban areas, where time constraints and environmental regulations make professional services more appealing. The industry is competitive but also ripe with opportunities for businesses that can offer exceptional quality, convenience, and eco-friendly options. SparkleDrive Cleaners is well-positioned to capitalize on these trends, thanks to our focus on quality, sustainability, and customer satisfaction.
Our target customers are diverse, ranging from busy professionals who value convenience and quality, to car enthusiasts who demand meticulous attention to detail. We also cater to environmentally conscious individuals seeking eco-friendly cleaning options. Understanding the varied needs of our clientele, we’ve tailored our services to be flexible and customizable, ensuring we can meet and exceed the expectations of a broad customer base. This customer-centric approach has been a key factor in our success, helping us build strong, lasting relationships with our clients.
SparkleDrive Cleaners distinguishes itself in the competitive landscape through our commitment to excellence, personalized services, and eco-friendly practices. Unlike our competitors, we focus on providing a tailored experience for each customer, ensuring their specific needs are met. Our strategic location and flexible scheduling also offer unmatched convenience, making us the preferred choice for car care services.
Our marketing strategy revolves around showcasing our premium car wash and detailing services, along with competitive pricing to attract a broad customer base. We emphasize the quality and eco-friendliness of our services, appealing to environmentally conscious consumers. Promotions play a significant role in our marketing efforts, with special offers and loyalty programs designed to reward repeat customers and attract new ones. We leverage social media and partnerships with local businesses to enhance our visibility and engage with the community, ensuring SparkleDrive Cleaners remains at the forefront of our customers’ minds.
The smooth operation of SparkleDrive Cleaners is ensured through a series of well-defined processes, from customer engagement and scheduling to service preparation, and vehicle cleaning and detailing. Quality control is paramount, with each vehicle inspected to meet our high standards. Our operations also include efficient customer checkout and follow-up, facility maintenance, and staff training and development. We are committed to continual improvement, implementing feedback from customers and staff to enhance our services. Key milestones include expanding our service offerings and opening additional locations to increase our market presence.
Our management team is comprised of experienced professionals with a passion for the automotive and service industries. Each member brings a unique set of skills and expertise, from operational management to customer service and marketing. Together, we share a common vision of making SparkleDrive Cleaners the premier car care destination in San Francisco and beyond. Our leadership is committed to fostering a culture of excellence, innovation, and customer satisfaction, ensuring the long-term success of our business.
To achieve our growth goals and expand our services, SparkleDrive Cleaners requires a strategic infusion of capital. This funding will be allocated towards marketing initiatives, facility expansion, and the acquisition of advanced cleaning technologies. Our financial plan is designed to ensure sustainable growth, maximizing return on investment for our stakeholders while continuing to offer exceptional service to our customers.
Welcome to SparkleDrive Cleaners, a new Car Wash & Car/Auto Detailing service proudly serving the San Jose, CA community. As a local business, we’ve noticed a gap in the market for high-quality car wash services, and we’re here to fill that void. Our commitment to excellence and customer satisfaction drives us to offer unparalleled service in the area.
At SparkleDrive Cleaners, our range of services is designed to meet all your car care needs. We offer an extensive Exterior Wash to keep your car looking like new. Our Hand Wash service ensures a meticulous clean, taking care of every detail. Interior Cleaning is also available to refresh and revitalize your vehicle’s inside. For those looking to protect and enhance their car’s appearance, we provide Waxing and Polishing services. Additionally, our Wheel and Tire Cleaning service is perfect for those who want to give their car a complete makeover. Last but not least, our Detailing Services are tailored to give your vehicle the ultimate care it deserves.
Based in the vibrant city of San Jose, CA, SparkleDrive Cleaners is ideally located to serve customers throughout the area. Our convenient location ensures that you can easily access our top-notch car wash and detailing services, making us the go-to choice for all your car care needs.
Our unique position for success is backed by several key factors. Firstly, our founder brings invaluable experience from running a successful car wash in the past. This expertise ensures that we understand the ins and outs of the industry and are equipped to offer you the best service possible. Secondly, our commitment to offering superior car wash services sets us apart from our competition. We’re dedicated to providing a level of care and attention to detail that you won’t find anywhere else.
Since our inception on January 3, 2024, as a C Corporation, SparkleDrive Cleaners has made significant strides towards establishing itself as a premier car wash and detailing service in San Jose. Our accomplishments include designing our distinctive logo, developing our unique company name, and securing a prime location for our operations. These achievements mark the beginning of our journey to becoming a leading car care provider in the community.
The Car Wash & Car/Auto Detailing industry in the United States is a thriving sector that has shown consistent growth in recent years. According to a report by IBISWorld, the industry generated approximately $11.8 billion in revenue in 2020. This indicates the significant size and potential of the market for car wash and auto detailing services.
Furthermore, the market is expected to continue its upward trajectory in the coming years. With increasing disposable incomes and a growing awareness of the importance of maintaining the appearance and cleanliness of vehicles, the demand for car wash and auto detailing services is projected to rise. IBISWorld predicts that the industry will experience an annual growth rate of 2.5% over the next five years, reaching a market size of approximately $13.4 billion by 2025.
These trends in the Car Wash & Car/Auto Detailing industry bode well for SparkleDrive Cleaners, a new car wash and auto detailing service in San Jose, CA. As the industry continues to expand, there will be ample opportunities for new players to enter the market and establish their presence. With its focus on providing high-quality services and exceptional customer experiences, SparkleDrive Cleaners is well-positioned to capture a significant share of the growing market. Additionally, the company’s location in San Jose, a densely populated and affluent area, further enhances its prospects for success.
Below is a description of our target customers and their core needs.
SparkleDrive Cleaners will target local residents who own vehicles and are in need of regular car wash and detailing services. Given the busy lifestyle in San Jose, these customers will seek convenient, efficient, and high-quality services to maintain their vehicles. This segment is substantial and will provide a steady stream of customers who value their time and the appearance of their vehicles.
The business will also focus on corporate clients that manage fleets. Companies with delivery vehicles, sales fleets, or any business operation requiring a mobile presence will need their vehicles to be in top condition. SparkleDrive Cleaners will tailor its services to meet the specific needs of these businesses, offering them package deals and maintenance contracts to ensure their fleets are always clean and presentable.
Additionally, SparkleDrive Cleaners will aim to attract car enthusiasts and owners of luxury vehicles. This customer segment is particularly concerned with the detailing aspect of the service, seeking perfection and a meticulous approach to the care of their prized possessions. By offering premium detailing services and using high-quality cleaning products, SparkleDrive will cater to the expectations of even the most discerning clients.
SparkleDrive Cleaners comprehends the desire of car owners for high-quality car wash services. Residents in the area expect nothing less than excellent care for their vehicles, which often serve as a reflection of their personal or professional image. SparkleDrive Cleaners ensures that every car leaving their premises shines, meeting and exceeding the expectations of their discerning clientele.
Additionally, customers seek convenience and efficiency without compromising on the quality of service. SparkleDrive Cleaners addresses this need by offering quick yet thorough cleaning and detailing services. The ability to maintain the aesthetic and mechanical integrity of their vehicles in a timely manner is a crucial requirement for busy professionals and families alike.
Beyond the basics, there is a growing demand for environmentally friendly car wash solutions. SparkleDrive Cleaners rises to meet this expectation by utilizing eco-friendly products and water conservation techniques in their operations. This approach not only ensures cars are impeccably clean but also aligns with the values of customers who are conscious about reducing their environmental footprint.
SparkleDrive Cleaners’s competitors include the following companies:
Supreme Shine Mobile Detailing offers a range of mobile car detailing services that cater to customers looking for convenience without sacrificing quality. Their services include exterior washing, interior cleaning, waxing, and full detailing packages. Price points vary depending on the service package chosen, with premium packages costing more due to the inclusion of specialized treatments such as clay bar application and high-grade wax finishes.
Although specific revenue figures are not publicly available, the company’s competitive pricing and quality of service suggest a healthy customer base and steady income. Supreme Shine Mobile Detailing operates primarily within the San Jose area, focusing on serving vehicle owners who prefer the convenience of mobile services. This business model allows them to cover a wide geographical area without the need for a fixed location.
The key strength of Supreme Shine Mobile Detailing lies in its flexibility and convenience, offering services at the customer’s preferred location. However, this mobile operation could be seen as a weakness, as it might limit their ability to serve multiple customers simultaneously compared to a fixed location with multiple service bays.
Pacific Hand Car Wash SJ specializes in hand car washes and detailing services, emphasizing a personalized touch and meticulous attention to detail. Their offerings range from basic car washes to comprehensive detailing, including interior shampooing, leather conditioning, and exterior polish. Prices are structured to accommodate a variety of needs, with higher-tier packages offering more extensive services.
The company boasts a substantial revenue stream, attributed to its reputation for high-quality service and a loyal customer base. Located in San Jose, CA, Pacific Hand Car Wash SJ serves a diverse clientele, from daily commuters to luxury car enthusiasts seeking specialized care for their vehicles. The geographical reach is primarily local, focusing on San Jose and its immediate surroundings.
A significant strength is their commitment to quality and customer satisfaction, which has helped build a strong brand reputation. However, the reliance on manual labor for car washes and detailing could be a potential weakness, limiting service speed and volume compared to automated or semi-automated competitors.
Mr Bubbles Mobile Detailing offers a wide array of mobile detailing services, including exterior washes, waxing, interior vacuuming, and full detailing packages. Their mobile service model is designed to provide convenience, allowing customers to receive car care services without leaving their home or office. Pricing is competitive, with various packages designed to meet different customer needs and budgets.
The company has carved out a niche in the San Jose market, generating revenue through a mix of regular maintenance clients and one-time deep cleaning jobs. Mr Bubbles Mobile Detailing serves a broad customer segment, from family car owners to corporate fleets, leveraging its mobility to reach clients across San Jose and nearby areas.
The primary strength of Mr Bubbles Mobile Detailing is its convenience and flexibility, appealing to busy individuals and organizations. However, the reliance on weather conditions and outdoor space for operations can be a weakness, potentially impacting service availability and scheduling.
At SparkleDrive Cleaners, we stand out in the competitive landscape of car care services by offering superior car wash and auto detailing services. Our commitment to excellence ensures that every vehicle we touch receives meticulous attention, combining the latest technology with eco-friendly products. This not only results in a cleaner, more sparkling vehicle but also contributes to environmental conservation. We understand that our customers expect nothing but the best, and that’s exactly what we deliver. Our team of trained professionals is equipped with the skills and tools necessary to tackle any challenge, ensuring that your car leaves our premises looking its best. Our attention to detail and customer-focused approach set us apart, making us the preferred choice for car owners in the area.
Beyond our superior services, we also boast several competitive advantages that further solidify our position in the market. One of our key strengths is our ability to offer personalized services tailored to meet the unique needs of each customer. We recognize that every car and owner has different requirements, and we go the extra mile to ensure these are met. Additionally, our convenient location and flexible scheduling options make it easy for customers to access our services without disrupting their busy lives. We also pride ourselves on creating a welcoming and comfortable environment for our customers, enhancing their overall experience. With these advantages, we not only meet but exceed expectations, fostering loyalty and encouraging repeat business.
At SparkleDrive Cleaners, we pride ourselves on providing a comprehensive range of car wash and auto detailing services designed to meet the needs of every car enthusiast in the area. Our team of experienced professionals is dedicated to delivering top-notch services that ensure your vehicle looks its best, both inside and out. Discover the variety of services we offer, along with our competitive pricing structure designed to provide value without compromising on quality.
Our Exterior Wash service is the foundation of our offerings, designed to remove dirt, grime, and pollutants that can damage your car’s paint over time. Utilizing high-quality cleaning products and techniques, we ensure a thorough cleansing that leaves your car’s exterior sparkling. Expect to invest approximately $25 for a standard car, with prices varying based on the size and condition of the vehicle.
For those who prefer a more personalized touch, our Hand Wash service combines the meticulous care of hand cleaning with the expertise of our staff. This service ensures that every nook and cranny of your vehicle’s exterior is attended to, providing a superior level of cleanliness. The average selling price for this premium service is around $35, offering exceptional value for a detailed clean.
The Interior Cleaning service at SparkleDrive Cleaners goes beyond the surface to rejuvenate your car’s interior. From vacuuming carpets and seats to dusting and wiping down all surfaces, we ensure a comprehensive clean that revitalizes your vehicle’s inside look and feel. Customers can expect to pay about $50 for this in-depth service, ensuring a pristine interior environment.
To protect your car’s paint and ensure it shines like new, our Waxing and Polishing service is the perfect solution. This service not only enhances the appearance of your vehicle but also provides a protective layer against environmental elements. With an average price of $60, this service is an investment in maintaining your car’s beauty and longevity.
Wheels and tires are critical to your vehicle’s overall appearance and performance. Our Wheel and Tire Cleaning service is designed to remove brake dust, dirt, and grime, restoring the shine to your wheels and improving the condition of your tires. This specialized service is offered at an average price of $20, making it an easy addition to any car care routine.
For the ultimate in car care, our Detailing Services offer a comprehensive cleaning and restoration process that covers every aspect of your vehicle. From a deep clean of the interior to a thorough polish of the exterior, this service is designed to make your car look and feel brand new. Depending on the specific needs of your vehicle, you can expect to invest around $150 for our full detailing package.
At SparkleDrive Cleaners, we are committed to providing exceptional service and value to all of our customers. Whether you need a quick exterior wash or a full detailing service, our team is ready to make your vehicle sparkle. Visit us today and experience the difference quality car care can make.
Our Operations Plan details:
To ensure the success of SparkleDrive Cleaners, there are several key day-to-day operational processes that we will perform.
SparkleDrive Cleaners expects to complete the following milestones in the coming months in order to ensure its success:
SparkleDrive Cleaners management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:
Sophia Davis, President of SparkleDrive Cleaners, brings a wealth of experience to her role, with a proven track record of success in the cleaning and automotive industries. Having successfully run a car wash in the past, Sophia understands the nuances of managing a service-oriented business that relies heavily on customer satisfaction and operational efficiency. Her background is instrumental in steering SparkleDrive Cleaners towards achieving lasting success by implementing strategies that enhance service quality, foster customer loyalty, and streamline operations. Sophia’s leadership skills, combined with her hands-on experience, make her exceptionally qualified to guide SparkleDrive Cleaners in its mission to become a leader in the cleaning services industry.
Balance sheet.
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Download our Car Wash Business Plan PDF here. This is a free car wash business plan example to help you get started on your own car wash plan.
Don’t you wish there was a faster, easier way to finish your car wash business plan?
With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!
By: Author Tony Martins Ajaero
Home » Business ideas » Automotive Industry » Car Wash
Do you want to start a car wash company and need to write a business plan? If YES, here is a sample car wash business plan template & feasibility report.
Okay, so we have considered all the requirements for starting a car wash business . We also took it further by analyzing and drafting a sample car wash marketing plan template backed up by actionable guerrilla marketing ideas for car wash businesses. So let’s proceed to the business planning section.
It is true there will always be the need for people to go out and make ends meet. This may however cause them not to have the luxury of time to attend to washing the cars (interior and exterior). This is why most car wash companies have positioned themselves in areas where they can get clients who have no time at all to see to the maintenance of their automobiles.
Starting a car wash business is one of the ways to hit good money really fast. This is because of the way people use them. However, care has got to be taken so that one sets up something quite unique and different form the conventional car wash centers.
This is because everybody gets attracted to something pretty unique. That is why anyone who is looking to start a car wash business must be ready to invest a lot in it, as well as promote the business to all and sundry with the right strategies. Here below is a sample car wash business plan that can readily help you deal with yours.
1. industry overview.
In the united states of America and even all over the world, the car wash industry is regarded as one of the industries that accommodate more of unskilled workers than skilled workers. Simply put, some of the basic services offered by car wash companies revolve around cleaning, washing, and waxing services for automobiles (cars, trucks, vans, and trailers et al).
In the car wash industry, you will also find customized services such as full- and self-service car wash services, as well as truck and bus washes and vehicle detailing services. The industry is open to both small entrepreneurs ( neighborhood car wash ) and big time investors ( Mr. Clean Car Wash owned by Procter & Gamble )
In the United States, the car wash industry is indeed a big industry, so much so that the annual revenue from the industry is in excess of 6 Billion US Dollars annually.
There are about 15,000 registered car wash companies scattered all over the United States of America and the industry is still in the position to accommodate more car wash businesses. The car wash industry is project to grow to about 7.7 Billion US Dollars in annual revenue by the year 2018.
The market for car wash is driven by the purchase of cars and the increase in consumers’ spending – in essence, as the general economy of a country grows, more people will buy cars and more people will patronize the services of car wash on a regular basis especially if their driving habits encourages them to do so.
The trend in the car wash industry is that most car wash companies in the bid to survive the recent global economic meltdown, have included additional services to their core service offerings. Some car wash companies include washing of rugs, selling of car accessories, running a bar, barbing saloon and even restaurant within the same premises if they have enough space.
It is much easier for car wash companies to increase their revenues by diversifying as against increasing the scope of their market. Over and above, car wash businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market (business, government and household et al).
Spotless Car wash Company is car wash Company that will be located in the heart of Las Vegas less than 20 minute drive from McCarran International Airport in Las Vegas, and few minute drive from Mandalay Bay Event Center. We are strategically positioned in the world’s headquarter for casinos and games; a commercial center and we are set to services the whole of the community as well as visitors and travelers
Spotless Car wash Company will be providing our esteemed customers with three basic services and they are exterior car washing, interior cleaning, and waxing services. Although our intention of starting a car wash business is to offer only the above stated services, but we will not close our doors to diversification (additional services), as long as it does not affect our core services.
In the bid to maximize our position as the number one car wash company in Las Vegas, we will offer our esteem customers the opportunity to buy quality car care products in our reception area.
Our car wash company is located in a full-service car wash facility which has the following features: a seventy foot fully automatic tunnel; 3 high pressure wand self-service bays; and 5 vacuum stations complete with fragrance and carpet shampoo dispensing machines.
Our customers will have the options of choosing from our different packages – we have the plans to serve both big customers and small customers as well which is why we designed various packages. Will offer car wash services that ranges from $7.00 to $15.00 per wash.
At Spotless Car wash Company we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own carwash business; we are in the industry to make a positive mark.
We are quite optimistic that our values and quality of service offering will help us drive our car wash business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable. We are a company that will be dedicated to establishing and maintaining the best car wash business in the Las Vegas.
We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality services and that is exactly what we will do. We are open to the use of latest technology in the industry. No doubt our excellent customer service and the range of services we offer will position us to always welcome repeated customers.
Spotless Car wash Company is owned by Roy McQueen and Family. Roy McQueen is a notable figure in the automobile industry in Las Vegas. Aside from this new car wash business (Spotless Car wash Company), the family owns an automobile dealership business and also auto repair workshop all in Las Vegas.
Spotless Car wash Company is a complete car wash company that offers a wide range of services that revolves around car wash and other complementary services. We intend giving our customers every reason to always come back, which is why we have customized our services.
Our customers will definitely maximize their time when they visit our car wash. These are the services and amenities that will be made available to our guests;
Our Business Structure
Car wash business generally is seen to be a small scale business venture, but that does not stop Spotless Carwash Company to put standard structures in place that will help us achieve all our business goals and objectives.
As a matter of fact, we have set out to build a car wash business that will be a standard for the car wash industry. We want to build a business of dedicated workforce who will go all the war to ensure that our customers are satisfied and they get value for their money.
In order to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and processes in place that will help us deliver excellent services and run the business on autopilot. The success of our car wash business will be anchored on the team not on any individual.
With the wide range of our service offerings, we are only expected to employ more than it is required to run a conventional car wash business. Definitely, we will have various employees to man the various services of Spotless Car wash Company. Spotless Car wash Company will employ professionals and skilled people to occupy the following position;
Manager (Owner):
Marketing Officer (2)
Bar Manager:
Accountant / Cashier:
Car Washer men / women / Cleaners (6):
Car wash business is one of the businesses that can easily generate sales with little stress, as long as they are well positioned. We are building a standard car wash business with variety of services which is why we have decided to subject our business idea (company) to SWOT Analysis.
Ordinarily we can successfully run a normal car wash business without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of carwash business we want to establish, we don’t have any option other than to follow due process.
We hired the services of Mr. Coleman Carrington, an HR and Business consultant to help us conduct SWOT analysis for our company and he did a pretty job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Spotless Car wash Company Las Vegas, Nevada;
Spotless Car wash is centrally located in a densely populated area in Las Vegas; our location is in fact one of our major strength.
We are also a car wash company that offers variety of services. For instance, if a client visits our cash wash to wash his car, he has the options of barbing his hair within our facility, he also has the option of patronizing our bar and our mini mart where he can buy car accessories et al.
Spotless Car wash is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business.
We are centrally located in one of the busiest area in Las Vegas and we are open to all the available opportunities that the city has to offer. Our business concept also positioned us to be a one stop shop in the car wash industry.
The truth is that there are no car wash facilities within the area where our car wash is going to be located; the closest car wash facility to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.
Some of the threats that are likely going to confront Spotless Car wash Company is unfavorable government policies , seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where our car wash is located.
The car wash market is a market that is solely dependent on loads of factors; at least for people to patronize car wash, they must first of all own a car. From the recent statistics or car purchase in our target market, it is obvious that there is steady increase which indeed is a positive for the carwash market.
Car wash business responds to the increase in household spending and also increase in the volume of cars in a particular area or city.
The trend of the market can be predicted without stress. Another obvious trend in the car wash industry is that most car wash companies in the bid to survive the recent global economic meltdown included additional services to their core service offerings.
Some car wash companies includes washing of rugs, selling of car accessories, running a bar, barbing saloon and even restaurant within the same premises if they have enough space. It is much easier for car wash companies to increase their revenues by diversifying as against increasing the scope of their market.
Before choosing a location for our carwash business , we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings. Basically those who will benefit from our service offering are car owners and they cut across various different sectors of the economy.
Our target customers can be classified into three major groups (household, business owner / corporate clients and government). We are set to market our services in our neighborhood, talk to haulage companies, car dealership shops, taxi and car rental companies’ et al. These are the category of people that we intend marketing our hotel to;
Our Competitive Advantage
Car wash business is an easy to set up business that does not require formal training to achieve; anybody can set a car wash business if they have the required startup capital.
It means that the possibility of car wash businesses springing up in the location where our car wash company is located in high. We aware of this which is why we decided to come up with a business concept that will position us to become the leader in Las Vegas.
Our competitive edge is that we are a standard car wash business that has loads of complimentary business offerings that can easily assist us in attracting car owners (customers) within the radius of our car wash business. We can confidently say that the location of our carwash will definitely count as a positive for us amongst any competitor that might start a car wash business in same location where ours is located.
For the time being, Spotless Car wash Company has no real competitors that can match and compete with the quality of services we offer and our business offerings et al. Our customer service will be customized to meet the needs of all our customers.
Spotless Car wash Company will generate income from the following service offerings;
It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. We expect to wash 70,000 cars in the full-service operation and 30,000 cars in the self-service operation during our first year of operation.
We will definitely attract clients that will patronize our bar, cigar lounge, mini mart, was their rugs et al meaning that we will generate additional income from these sources. Below is the sales projection for Spotless Carwash, it is based on the location of our car wash and the services and products that we will be offering;
N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any carwash company offering same additional services within 4.5 miles radius from our carwash.
The marketing strategy for Spotless Car wash Company is going to be driven basically by excellent customers service and quality service delivery. This is why we invested time to create our killer car wash marketing plan. We will ensure that we build a loyal customer base.
We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like car wash et al.
We are a carwash business that is strategically located and we are going to maximize the opportunities that are available, which is why we spend more to locate the business in a location that will be visible and accessible to car owners in our area of business.
We will adopt the following means to attract the kind of people that we want in our hotel per – time. Our unique selling proposition is that we have various complementary service offerings such as barbing saloon, bar, cigar lounge and sale of car accessories which will endear our customers to us.
In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but generate repeated sales and loyalty from them. Part of the marketing and sales strategies that we will adopt is;
Spotless Car wash Company is set to create a standard for car wash business in Las Vegas and through the United States which is why we will go all the way to adopt best practices to promote our business. Good enough there is not hard and fast rule on how to advertise or promote a car wash business. .
The challenge is that most car wash companies do not have the required money to pump into publicity and advertising. The cash they have will be reserved to take care of overhead and operational cost .
We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our car was business. Here are the platforms we intend leveraging on to promote and advertise Sean and Sharon Hotel, Las Vegas;
Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Las Vegas.
Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our products will be same as what is obtainable in the open market. On the average, our car wash services will cost between $7.00 per wash to $12.00 per wash.
Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our pub;
In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.
This is the key areas where we will spend our start – up capital on;
We would need an estimate of $1.2 million to successfully launch our all-round car wash business in Las Vegas Nevada. Please note that the startup cost is higher than the average startup cost for a carwash business simply because we intend starting a small bar, barbing saloon and mini mart.
Generating Funding / Startup Capital for Our Car Wash
Spotless Car wash Company is a family business and it will be financed by the owner who is also the car wash manager. These are the areas where we intend sourcing for fund for Spotless Carwash Company;
Part of the plans we have in place to sustain Spotless Car wash Company is to ensure that we continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.
From our findings, another factor that kills new businesses is financial leakages. In order to plug financial leakages, the management of Spotless Car wash Company adopts the use of payment machine and accounting software to run the business.
We are quite aware that our customers are a key component to the growth and survival of our business, hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our product and service offerings once the need arises.
Check List / Milestone
BUSINESS PLAN
THE DIRT BUSTER
11535 Cornish Blvd. Detroit, MI 46778
March 15, 1993
The Dirt Buster was designed by entrepreneurs wishing to provide a high quality car wash service in a virtually untapped market. Because new construction is necessary, a large amount of initial capital is required for this venture .
Market/marketing, background and purpose, market analysis, financial data, organization and management, miscellaneous issues, critical risks and problems: description, summary of unique features and benefits, overall strategic direction, available materials, description of business, nature of service.
The Dirt Buster is to be a full-service car wash facility comprised of the following features: a one hundred-twenty foot, fully automatic tunnel; four high pressure wand self-service bays; and six vacuum stations complete with fragrance and carpet shampoo dispensing machines. In an effort to optimize our position as premium car care specialists, we will offer our customers the opportunity to purchase quality car care products in our reception area. The full service operation will offer three basic wash packages: a $7.50 Basic wash, a $9.50 Deluxe wash and a $12.50 Super wash.
All full-service wash packages will include an interior cleaning service, which consists of carpet vacuuming, window and dash cleaning, and a preservation treatment. Our coin-operated, self-service bays will cost $1.50 per 4.5 minute cycle. Additionally, all customers will have access to vacuum islands which will cost $.50 per 4.5 minute cycle. Fragrance and shampoo dispensing machines will also be offered, and will range in price from $1.00 to $2.50 per cycle.
The property on which The Dirt Buster is to be located was the site of a car wash approximately ten years ago. For reasons external to the business itself, the owners decided to terminate operations. The existing tunnel structure is ideally suited to house our tunnel operation. The original tunnel's one hundred-twenty foot length, versus today's standard ninety foot tunnel length, provides a significant service advantage over other car washes in the area. Very simply, the longer the tunnel, the more wash and drip space is available and the better an automobile is cleaned and dried during each cycle. Unfortunately, most car wash operators know it is possible to provide reasonably good service utilizing just ninety feet of tunnel space. This reduces the initial construction costs by approximately 25 percent (based on a tunnel structure of 90' × 25' versus 120' × 25' at construction costs of $100/sq.ft.). The bottom line is that most car wash operators sacrifice service to minimize costs. The Dirt Buster's unique position of not having to sacrifice service to lower costs will allow us to provide superior service at a competitive price.
Our market area is characterized by wide ethnic and economic diversity. To capitalize on these demographic factors and concentrate on the unique demands each group asks of the market, our facility will incorporate both a full-service tunnel operation (for those who wish to allow our service team to clean their car) and a self-service facility (for those who wish to take a more active role in their car's maintenance). This type of car wash operation will be one of only three such facilities in the area. Additionally, we plan to provide an automatic dryer for each self-service bay, which will increase customer satisfaction by eliminating the need to hand dry an automobile after washing. Automatic dryers are a new and effective market innovation which currently exist in only one other car wash operation in our region.
After in-depth analysis of our specific market area, national statistics on the car wash industry, and detailed evaluation of nine car wash operations in the area, we expect to generate sales revenues of $667,508 in the first year of operation. We believe our initial customer base will substantially increase as the community becomes aware of our existence, our reputation for excellent service, and our active involvement in community affairs. We then expect our growth to mirror the community's projected market growth, which is approximately 3.5 percent to 5 percent per year. Because there are no other car wash operations within a four mile radius of our site location, we feel confident our predicted growth will, ataminimum, follow industry trends. Therefore, we expect to have a 100 percent market share of our target market for at least the short term.
Stage of business.
A start-up business designed to fill a service void which was created ten years ago after the last full-service tunnel wash facility in this market area terminated its operations. Again, the last full-service tunnel terminated its operations for reasons external to the business itself.
We are dedicated to establishing and maintaining the finest car wash operation in the area, specifically known for the quality of service provided and the management's commitment to the betterment of the community.
We are extremely fortunate our service is not limited to a specific segment or group of the market. In fact, The Dirt Buster's sole limiting factor is the small segment of its specific market which is without an automobile. In our market area alone, there are approximately 400,000 automobiles, or .8 automobiles per person.
We will provide the only full service facility within ourmarket area. Additionally, our water reclamation system will provide an environmentally safe means for our customers to clean their automobiles. This differs from residential car washing, where untreated wash water fills storm drains and ultimately empties into our waterways.
Our Basic, full-service tunnel wash will cost $7.50. It will entail a full exterior vehicle wash, as well as an interior service to include vacuuming, window cleaning, and dashboard cleaning. Our Deluxe Wash will cost $9.50 and will include all the Basic Wash services as well as an undercarriage wash, a rust inhibitor, and a wheel brightener. The Super Wash will cost $12.50 and will include all Deluxe Wash services as well as a polishing wax and a wax sealant.
We have investigated all available advertising mediums. After in-depth consultations with amyriad of car wash operators in the area, we have decided to utilize the advantages of a variety of mediums. Initially, we will utilize cable television and radio spots, in conjunction with newspaper advertisements, to announce our Grand Opening. We will also use direct mail coupons to increase consumer awareness of our existence. Additionally, we will work cross promotions with businesses in the area as a means to tap the client base they have established. Already, several existing businesses have expressed a desire to do so.
We expect to wash 63,700 cars in the full-service operation and 29,440 cars in the self-service operation during The Dirt Buster's first year of business.
The principal owners will be the full-time managers. Both individuals have served in the United States Army as commissioned officers since graduation from college 12 and 10 years ago, respectively. They have vast experience in the management of finances, personnel, and equipment. While in the Army, both individuals successfully completed two years of company command, which closely parallels the running of a small business; it requires the managing of all associated personnel, budgetary, and operational situations. In addition, one manager is currently working as the assistant manager for a local car wash. This experience has provided invaluable insight into the operational aspects of managing and maintaining a car wash.
One manager will focus on daily operations, including employee hiring, building maintenance, property maintenance, and equipment maintenance. The other manager will focus on marketing, advertising, and community relations, as well as all fiscal matters, including employee pay and benefits, taxes, payables, and receivables. Other members of the management team will provide support to the owners with regard to their specific areas of expertise.
Revenues | $667,508 | $746,518 | $885,771 |
Net Income | $163,144 | $180,405 | $208,765 |
Assets | $789,389 | $872,906 | $1,010,126 |
Liabilities | $581,644 | $480,288 | $378,932 |
Net Worth | $207,745 | $392,618 | $631,194 |
The capital needed to underwrite this proposal will be utilized to renovate the existing tunnel structure, construct four self service bays and one equipment room, and institute site improvements, including landscaping, asphalt repair, night light installation, and installing signs. Additionally, the capital would be used to purchase both full-service and self-service equipment, a water reclamation system, administrative equipment and supplies, the chemical inventory, and to provide operating capital to maintain the operation through its first four months.
Expected annual return for investor.
Given an investment of $683,000, an investor could expect a total return of 20%. This is calculated by dividing net profit by total investment, where net profit does not make a provision for taxes, and includes expense depreciation.
One investor is preferable. However, we have made a conscience decision not to limit the number of investors that may invest in order to retain financial flexibility. Ideally, we would prefer that no investment be less than $50,000, which would purchase a 4 percent equity position. It is our desire that all equity partners be limited partners.
Each investor who purchases an equity position will receive their equity share of the net profit at the close of each business year. It is our intention to repurchase all equity stock within seven years, offering a balloon payment.
Amount Needed | Current Amount | |
Debt | $400,000 | $0 |
Equity | $200,000 | $0 |
Bond | $83,000 | $0 |
Our objective is to obtain the financing necessary to bring our concept to fruition. The aforementioned financing package merely outlines one possible financing option. We understand there are a myriad of ways to structure financing, and we welcome the opportunity to explore additional alternatives.
The Dirt Buster concept was born from the frustration we experienced when trying to find a car wash in the vicinity of our homes. Our frustration lead us to investigate the possibility of building a car wash facility. Twenty months of exhaustive research revealed three facts that propelled us forward in our pursuit to build a car wash. First, there is an enormous demand for a car wash in the area. Second, there are no car wash competitors in the area. Third, we were able to negotiate a lease for property ideally suited for a car wash; the traffic count, a key element in predicting a car wash's success, is twice the national average.
Description of products/services.
The Dirt Buster is designed to be a complete car care facility. The operation is comprised of two complementary systems: a full-service system for those customers who wish to allow our service team to clean their car and a self-service facility for those who wish to take a more active role in their car's maintenance. Both systems will be outfitted with the most technologically advanced equipment available, thereby providing our customers with the best service possible. The Dirt Buster's unique operational concept of combining a full-service tunnel operation with a self-service operation provides our customers with service flexibility unmatched by any other car wash facility within a twenty mile radius. Additionally, within our market area, which is determined by the industry to be a 3.5 mile radius from our site location, we have absolutely no competition.
We plan to market our car wash utilizing four primary mediums: Discount coupon mailings to selected ZIP Codes, radio and cable television spots, and cross promotions with local area merchants which will allow us to tap into their firmly established customer bases. Additionally, we will approach apartment and condominium management offices, asking them to include promotional coupons in their monthly newsletters.
To develop a highly successful, profitable car wash business which provides our community with a much needed service.
To clear The Dirt Buster of accrued debt and develop it into a $1,000,000 per year operation that is respected as a hallmark of successful customer service.
Revenues/sales.
Our first year's objective is to realize a gross profit of $667,508 based upon an expected service volume of 113,748 vehicles. The full-service tunnel operation will account for 85 percent of revenue on 56 percent of the sales. The self-service operation will account for approximately 12 percent of the revenue on 26 percent of the sales. The vacuum operation will account for approximately 3 percent of the revenue on 18 percent of the sales.
Based on one year's revenue of $667,508 and one year's fixed, variable, and depreciation expenses of $504,364, we expect a net profit, before income taxes and interest payment, of $163,144. This computes to a 24 percent return on a $683,000 investment.
There are no car wash facilities within our target market area, which is defined as a 3.5 mile radius from the location. The closest car wash facility to our proposed location is 4.5 miles away. Therefore, we have no direct competition within our target market area.
Providing our customers the very best possible service is our primary objective. We will achieve this by equipping our full- and self-service facilities with the finest equipment available, supporting our superior technological foundation with the region's best service to cost price package, and by insisting upon a highly trained and motivated service staff.
Our objective is to cultivate our managers from within the organization. This practice is essential to ensuring that our business philosophy and management style remain consistent. Additionally, by adhering to this objective, we possess a means in which to reward employees who continually perform in an outstanding manner.
Our objective is to become an active and solid member of the business community in Hampton County. Additionally, we believe that we should provide an employment opportunity for members of our community.
Nationally, the car wash industry experienced a downturn in sales volume and an upturn in gross profit per car washed in 1990 and 1991. Specifically, between 1990 and 1991, sales volume declined 3.1 percent and gross profit per car increased by 7.9 percent. Thus, on the average, car washes experienced a small increase in gross profit. Industry experts blame the sluggish economy and unusual national weather patterns for the decrease in sales volume and predict volume will rebound to pre-1990 levels as the economy improves.
The location is the most important aspect in predicting a car wash's success. Ideally, a car wash should be situated on a thoroughfare which possesses a heavy volume of traffic, often referred to as "traffic count." The wash location should have readily accessible ingress and egress routes. The target market's population should be at least 30,000 people. A majority of the target market should reside in apartments, townhouses, and/or condominiums.
Our location is easily accessible from two major roads. The population within a three mile radius of our location is 206,909. According to the 1990 survey, our target market is expected to grow at a rate of approximately 3.5 percent per year. Industry studies state a car wash will capture .06 percent to 1.5 percent of the daily traffic which passes its location; thus, the higher the traffic count the better the business's chance of success. Industry studies also reveal the average car wash location's daily traffic count is 24,000 cars. According to the 1990 survey, the daily traffic count in front of the proposed location is 50,000. This translates to between 300 and 750 cars washed per day. It is projected the traffic count in front of the proposed location will grow at an approximate rate of 5 percent per year. This projection bodes exceptionally well for The Dirt Buster.
A recent demographic study predicts a slow, but steady, increase in our target area's population over the next 10 years. Additionally, this study predicts the number of cars registered in our target area will also show a slow, but steady, increase over the next ten years.
Our target market is the most densely populated area in the city and is comprised of a diverse mixture of ethnic and economic groups. This diverse economic and ethnic make-up supports our view that there is a strong demand in our market area for a complete car wash facility that possesses both full-service and self-service facilities. Industry surveys reveal that young people between the ages of 18-25 (11% of the target market), blue collar workers of all ages, and those with little disposable income will patronize a self-service facility. Individuals over 25 (72% of the target market), white collar workers, and those with disposal incomes will patronize full-service facilities.
In talking with hundreds of people in our target area over the past eighteen months, we have determined there is an enormous need for a car wash facility in this area. Currently, there is not a car wash facility within a 4.5 mile radius of the proposed location, and our proposal has received enormous support from both civic and government groups in our target market.
There are no car wash facilities within our target market area, which is defined as a 3.5 mile radius from the location. The closest car wash facility is 4.5 miles away. However, there are a number of car wash facilities located in the suburbs, most of which we have made contact with during our investigation into the industry, but who are not competitors due to their distance from our site.
It is virtually impossible to ascertain the industry's sales in the Hampton County and Monroe County areas, as there is no regional association which binds the individual businesses together and maintains such figures. The only way to obtain an active car wash's figures is to ask individual owners. Because this business is a cash business, many operators would not share their revenue figures with us. However, we were fortunate enough to obtain the actual annual financial operating figures from four car wash operations. We were given these figures in confidence and asked not to repeat them. We did, however, use these figures as a gauge to measure the validity of the calculations presented in our pro-forma financial statements. We believe our revenue calculations are extremely conservative, and our expense calculations are as accurately portrayed as possible.
Assessment of leading competitors.
In our target market area we have no direct competition. There are cases where car wash owners have built their business in an area which put them into direct competition with another car wash operation. Business logic dictates that unnecessary competition benefits neither operation.
The Dirt Buster's focus in this service-dependent business is to provide the highest quality service, at the fairest price, to the largest percentage of the target market population as possible. This will foster a repeat customer base.
In a cash business, such as a car wash, it is difficult to obtain accurate annual revenue figures for the industry as a whole, and especially for individual operations. However, a number of the car wash owners in the city shared their general revenue figures with us and four car wash operations we studied in depth gave us detailed monthly and yearly revenue and expense break-outs.
Of the four car wash operations we studied extensively, three are just one-year old and the fourth is thirty-years-old. Two of the operations are exterior wash conveyor system washes, one is a self-service wash, and one of the operations is a full-service conveyor system wash. Additionally, one operation combines an exterior wash conveyor system with a five bay self-service facility. We point out these operational and facility configurations because different operation and configuration arrangements drastically affect revenues. For example, revenue produced by an exterior wash conveyor system will be substantially less than a full-service wash facility, given operations with similar traffic count and population figures. Similarly, car washes which combine conveyor wash operations with a self-service operation will, under normal circumstances, produce more revenue than either the full-service conveyor wash operation or the self-service wash facility by themselves. Therefore, the optimum configuration for revenue maximization is a facility which incorporates both a self-service wash facility and a full-service conveyor wash facility. This is The Dirt Buster's operational concept.
Each car wash facility we studied produced a profit, including the two newer facilities. The full-service facility's annual revenues total $432,000. The self-service facility's annual revenues total $121,000. The exterior wash facility with the self-service facility's annual revenues total $522,000 and the exterior wash facility, which is thirty-years-old and possesses the best demographic figures of the washes we studied, generates $687,486 in annual revenues.
Two of the four operations studied possessed a 100 percent market share of their target markets. The other two share their markets equally. However, there is no doubt the close proximity, one mile, of the two washes has adversely affected their profit margins.
All four car wash operations are profitable. However, as could be expected, the oldest car wash enjoys the most lucrative profit picture as it no longer experiences debt retirement concerns. Equipment purchase, construction of building and land, and debt retirement, based upon the averages given, is expected to be approximately 20 percent of gross profit. Fixed and variable expenses, on the average, are approximately 60 percent of gross profit.
In careful examination of the car industry as a whole, the most important factor in an operation's profitability is location. Those that possess superior location produce sound financial pictures 99 percent of the time. Additionally, not enough can be said about a strong clientele base which, because of good service, continues coming back again and again. The chosen location of The Dirt Buster is indeed superior, and our excellent service will guarantee the development of a strong clientele base.
To arrive at our price listing for each car wash package, we carefully examined fifteen car wash facilities in the state. We analyzed each facility's wash packages and then compared the price of the package to its service contents to make a qualitative determination on the quality of service provided versus the cost of the service. Unfortunately, what we discovered was that, in most cases, the service provided did not warrant the higher price charged to the customer. The customer was not receiving any significant increase in the service received. Therefore, we carefully constructed our wash packages to ensure that our customers received the best possible service for the price charged.
Our research repeatedly indicated that the wash's performance is directly proportional to the type and make of equipment used. Therefore, in keeping with our business objective of providing the highest quality service possible, we've decided to purchase the most technologically advanced conveyor and self-service equipment available. This technologically advanced equipment will provide us with a qualitative edge over all the car wash facilities within a 20 mile radius of our location.
We believe there are only two temporary advantages a competitor could have over The Dirt Buster.
Customer base We will need time to firmly establish a sturdy customer base.
Business experience We lack daily experience in the industry, which our competitors have garnered over time. However, we believe our work at two separate car wash facilities over the last seven months greatly reduces this initial experience advantage.
We do not believe it likely we will face any competition in the near future. Quite simply, there are only a few pieces of property available which are zoned for and large enough to support a car washing operation in our target market area. The few available are also extremely expensive. Additionally, the majority of the available property we examined during our location search are much too diminutive to host a conveyor system. Thus, any potential competition would be limited to a self-service-only facility which cannot generate sufficient income throughout the business year to render it a profitable venture.
Impact of the following:
While the sluggish economy of the last few years has had a slightly negative impact on the car wash industry as a whole, more than half of the car wash owners surveyed by the International Car Wash Association Survey in 1990 and 1991 experienced an increase in levels of profitability. While not completely recession proof, the industry has retained a very strong financial picture through difficult economic times created by the prevailing economic downturn, even managing to increase revenues by 10 percent in each of the last three years.
The governmental influence on our business is not extensive. One government mandated facility-design feature is the installation of a water reclamation system. This design feature is one that we would have added to the facility even if not mandated by the county. It greatly reduces our fresh water consumption, which in turn reduces our water bill. In the future, governmental efforts to purify the area's bodies of water may result in legislation eliminating the release of soap, oil, waxes and other contaminants into storm drains by people washing their cars at home. Obviously, legislation of this kind would only enhance our business position.
These factors are critical when selecting a car wash location and determining the type of facility to build. Obviously, the larger the population base in the market area, the better the chance of the business succeeding. Industry surveys indicate that the average car wash operation shares a population base in its target market of 118,000 people with four other competitors. We are in the unique position of having a 100 percent market share of the 206,909 people who make up our target market. Research in the industry reveals specific types of car wash facilities appeal to different social groups. Eighteen to twenty-five year olds, regardless of ethnic group, blue collar workers, and minority groups tend to make the most use of self-service facilities. Twenty-six to sixty-five year olds, white collar workers, and mothers with children utilize conveyor facilities. Therefore, the makeup of a target area influences the design of the car wash facility. Our target area is a diverse mix of ethnic and social groups. We feel it is the most advantageous to build a facility which would cater to all groups in our target market. This is our rationale for developing an operation incorporating both a self-service facility and a conveyor facility.
Seasonal fluctuations, as defined by changes in the weather, directly impact a car wash's business volume. Contrary to logic, the winter months are the peak months for full-service volume, while the self-service volume remains constant throughout the year, with a slight decrease occurring in the November to February time frame. It is not uncommon for a car wash to generate enough sales volume from November through February to underwrite its expenses and debt load throughout the remainder of the year.
Our marketing philosophy is to present our company as an independent, service oriented small business, which is genuinely concerned with providing high-quality service at a reasonable price.
Environmental opportunities.
An issue of great concern in the area is water pollution. Efforts are being coordinated state-wide to stop the dumping of untreated sewage into the Bay. Car washing, in an uncontrolled environment, such as at one's home, directly contributes to the pollution of the bay by allowing soap, waxes, dirt, oil, and grime to flow untreated into the neighborhood storm sewer systems which in turn flows directly into area waterways. The Dirt Buster will utilize only biodegradable chemicals which will be cycled through the purification component of our water reclamation system prior to being released into the county sewer system. Once in the county's system, the water will be sent to the sewage facility for recycling and purification. Additionally, 30 percent less water is required to clean an automobile at a commercial car wash than at an individual's home. This helps conserve a precious, and often scarce, natural resource.
One obvious strength of our company is market share. Since no competition exists in our target market, we will possess a 100 percent market share the day we open for business. Another strength is the management team. Both owners possess vast experience in budgetary, equipment, events, and personnel management. Finally, the superior quality of our equipment, in terms of efficiency and effectiveness, allows us to provide a superior quality service to our customer at a cost below that of the regional average.
Our marketing strategy is two-fold. First, we must develop a loyal customer base on which to build our business. Second, we must cultivate and expand this customer base to ensure a long lasting and solid relationship with our repeat customers and continued vitality of the business with the addition of new customers.
The entire foundation of our business rests on our pledge to provide quality service at a reasonable price. We will portray our business in such a manner. Additionally, we are genuinely interested in the positive development and quality of our market area's business community.
List prices.
After careful analysis of this region's car wash operator's pricing practices, we crafted a pricing strategy that we believe more closely aligns service with price. Our system incorporates a three tier pricing scheme. In accordance with our pricing strategy, our Basic Wash will cost $7.50, our Advanced Wash will cost $9.50, and our Deluxe Wash package will cost $12.50. Additionally, we will provide customers the option to build their own wash package from a list of individual service options offered. These options will range in price from $1.00 to $3.00. We plan to charge $1.50 per 4.5 minute cycle in our self-service facility, and $.50 per 4.5 minute cycle for the vacuum service, which is in line with the prices that are currently being charged by the majority of the region's self-service facility operators.
Calculating profit margin based upon the projected year-end financial figures is relatively clear cut and yields a profit margin of 40 percent. This percentage was determined by calculating the percentage of gross revenue that both expenses and debt retirement figures yielded, and subtracting that figure from 100 percent. [100% - (percentage of gross revenue expense+debt retirement)=profit margin]. For example, based upon industry averages, our variable expenses represent 45 percent of our gross revenue, while fixed expenses represent 20 percent of our gross revenue and debt retirement represents 15 percent of our gross revenue. These figures added together and then subtracted from 100 percent leaves a figure of 20 percent, which represents the overall businesses profit margin. Individually, our full-service package yields a profit margin of 8 percent, our Advanced Wash package yields a profit margin of 34 percent, our Deluxe Wash package yields a profit margin of 45 percent, our self-service wash yields a profit margin of 67 percent, and our vacuum service yields a profit margin of 87 percent.
As part of our marketing strategy, we will at various times offer discounts on selected wash packages. Discounts will vary from a $1 to $3 reduction of the standard price.
Although we do not have any competitors in our target market to use as a guide for establishing our pricing system, we did evaluate several pricing schemes to assist us in developing one appropriate for The Dirt Buster.
During eighteen months of research and hundreds of conversations with owners of regional car wash operations, two points became very apparent. First, older, established car washes do little to no advertising. Second, new, upstart car washes advertise extensively in an attempt to establish themselves in the community. We found no middle ground in the industry with respect to advertising, and most car wash owners who do advertise believe their best results have come from utilizing direct ZIP Code mailings, local cable TV spots, and cross-promotions done in conjunction with other local businesses.
During our first month of business, we plan to conduct a drawing to giveaway a big screen TV and two plane tickets to the Bahamas. The drawing will take place over the first month we are open for business. To enter, a customer will fill out an entry card with name, address, and make and year of car. The entry form will then be deposited into a central repository until the official drawing on the last day of our first month of operation. Customers need not be present to win; we will notify the winners by mail. The drawing will enable us to build a customer mailing list, to be used in future direct mailing promotions, from the entry cards, and gain initial exposure by bringing customers into the wash.
We plan on advertising our Grand Opening in all advertising mediums, including radio, television, news print, and direct ZIP Code mailings. During our first year of business, we will be actively involved in developing customer awareness of our business through extensive use of the radio, television, promotional giveaways, and direct mailings. We plan to dedicate 7 percent of our monthly gross revenues to advertising and promotions. At the end of each quarter, we will assess the effectiveness of our advertising campaign and make any adjustments necessary to provide us with the most positive community exposure.
Additionally, adjacent to our car wash facility is a 13,000 square foot building. Our plans are to lease the building to a business which operates within our industry, thereby allowing us maximum flexibility in developing cross-promotional plans. Tentative arrangements have been made to lease the property as a detailing shop when The Dirt Buster opens for business.
To build a solid repeat customer base, we will offer bonus services. On a customer's first visit we will provide them with a book to keep track of visits. On a customer's ninth visit to the car wash, he or she will receive a free basic wash. To build return customer traffic, we will also randomly hang scented discount wash coupons on each customer's rearview mirror which are redeemable on the customer's next visit to the car wash. Additionally, as a means to assess adherence to our primary goal of providing exceptional service, we will provide each customer with a postage paid comment card.
Regional cable tv advertisements.
It will cost $1,260 per month to purchase seven daily ads, four before 4 p.m. and three after 4 p.m., 7 days per week on CNN, ESPN, and TNT.
It will cost approximately $1,500 a week for twenty radio spots per radio station. This medium will only be used for the initial advertising campaign as a means to obtain mass market exposure. Cost would not justify extended use.
Direct mail will cost $350 per 10,000 pieces sent. It is the most effective means to reach specific target market patrons, as it offers the most bang for the buck.
The cost of cross-promotion is minimal, and it will allow us to tap into an established customer base.
One big screen TV will cost $1,000. Two plane tickets to the Bahamas will cost $500.
Comment cards will be computer generated at minimal cost.
The coupons will be computer generated and the scent applied by the car wash. Again, there will be only a minimal cost.
In developing our projected financial statements, projected revenues and expenses were calculated, both fixed and variable, by using statistical reference data provided by the industry's national association, the International Car Wash Association (ICA). We coupled the information received from ICA with regionally specific data provided by regional car wash operators and government agencies. In constructing our financial pro forma statements in this manner, we hope to portray as accurately as possible the revenues and expenses we can expect to see. Any errors should be to the high side of expenses and to the low side of revenues; all projections are extremely conservative.
For example, to calculate our projected revenue, we used the industry's capture ratio of the percent of traffic count in any given 24 hour period which a business could expect to utilize its facilities. We then multiplied that figure by the cost of our projected revenue per car, $9. The ICA states that a car wash owner can expect to capture .6 of 1% to 1.5 of 1% of the traffic count on the road on which the car wash is situated. According to government officials, the traffic count passing in front of our site is 55,823 cars a day. Armed with the statistical data needed to project the revenue figures, we examined various car wash operations in the county to gain an appreciation for the validity of the capture ratio. Our investigation showed that, in this region, the capture ratio was an accurate gauge on which to project the business a car wash operation can expect based upon its location.
The car wash industry is cyclical in nature, with the highest point of revenue occurring during the winter months and the low revenue point occurring during the summer months. Our revenue projections reflect that trend. Conservatively, over the course of the first business year, we predicted that, on the average, we will capture .39% of the 50,000 cars that travel pass our location daily. Keep in mind, our projected capture ratio is .21% less than the industry's worst case capture ratio.
To calculate fixed and variable expenses, we used ICA's national statistical information as a guide and spoke with local car wash operators in order to achieve actual monthly expense figures. We then compared these sources of information and developed our own expense analysis ratios. Our fixed expense figures are based upon actual figures gathered from local operators and our variable expenses are based upon a combination of industrial statistical averages and local operator figures. The only expense not strictly in keeping with both national and local operator figures is our advertising expense. We have decided that it is extremely important for us to make our target market realize our presence from day one, so we decided to budget 7.5% of our gross revenue to advertising versus the 4.5% of gross revenue recommended by the ICA.
We calculated our total start-up costs to be $683,000. This figure includes $135,000 for operating capital and a contingency fund.
Our pro forma profit and loss statement projects the first year's operating profit to be $163,144.
Our pro forma statement of cash projects a positive cash flow starting in month one. At the end of the first year of business, we project a closing cash balance of $281,989.
Our pro forma balance sheet projects our net worth to be $207,745 at the conclusion of the first year of operations.
All fiscal control and accountability will rest with the management, who will be responsible for insuring that daily receipts are properly accounted for, properly documented, and deposited with a financial institution. In conjunction with the CPA, management will prepare the monthly, quarterly, and yearly financial statements.
Break-even Estimates:
Our break-even figure in automobiles washed in the full-service operation is 47,154 and, in the self-service operation, including vacuum figures, it is 36,516. These figures represent a 26 percent reduction in automobile wash volume.
The total gross revenue generated with respect to the break-even analysis is $493,470, with $424,386 coming from the full-service operation, and $69,084 coming from the self-service operation, including vacuum figures.
Current ratio.
Current assets and current liabilities are 281,899 to 101,356, respectively. This is a 2.78 to 1 ratio.
Liquidity ratios provide insight into a businesse's ability to meet all financial obligations incurred during the course of the business year. Normally, financial ratios are used as analytical tools to compare one business to another within a specific industry. Because the ICA has not established any industry ratios, there are none available to compare to the ratios generated in this business plan. However, according to most business analysts, a good target ratio for most upstart businesses is 2 to 1. Therefore, our liquidity ratio of 2.78 to 1 further supports our financial analysis, which suggests The Dirt Buster will meet all liabilities incurred during our first year of operation.
Our gross profit margin is defined as our gross profit divided by our total assets, where gross profit does not include taxes, interest, or the reintroduction of depreciation. Our figures show a margin of 21 percent (163,144/789,389=21 %) .
For our purposes, return on equity and return on investment are defined without figuring depreciation or taxes into the net profit. Our return on equity, using the formula net profit/total owner's equity, works out to 14 percent (96,336/683,000=14%). Our return on investment, or net profit/total assets, works out to 12 percent (96,336/789,389=12%).
Profitability ratios provide insight into a business's ability to make money. As previously stated, financial ratios are used as analytical tools to compare one business to another within a specific industry. Because the car wash industry has not established any industry ratios, there are none available to compare to the ratios generated in this business plan. The examination of our profitability ratios supports our financial analysis which suggests The Dirt Buster will experience a profit at the conclusion of the first year of operations.
Assumptions.
We assumed that the interest rate applied to the purchase of our assets would be 10 percent. Additionally, we assumed the useful life of the service equipment and office equipment to be ten years and that of the building and grounds to be fifteen years.
The financial figures presented in our pro forma statements are extremely encouraging in that a monthly positive cash flow is predicted. This in turn leads to an expected positive net income and an increase in owner's equity at the year's end.
It is important to note that during the preparation of our financial statements, we endeavored to be conservative in our revenue calculations and liberal in our expense calculations. This approach was intentionally adopted to ensure we maintained a cautious, if not slightly pessimistic, approach to the evaluation of The Dirt Buster's liability.
Executive team.
The executive team consists of the company's two owners, one of which will be located on-site during each normal business day to oversee operations. The managers will divide the duties necessary to maintain the business, which include employee hiring; building, property and equipment maintenance; marketing; advertising; community relations; fiscal matters; employee pay and benefits; taxes; payables; and receivables. Military experience has provided both owners with a vast reservoir of knowledge in the management of personnel, equipment, events, and budgets. While in the military, both were schooled and promoted ahead of their contemporaries and assigned the Army's most challenging jobs. To enhance their professional knowledge of the car wash industry, as well as to gain a greater appreciation for the intricacies of owning and operating a car wash, both are currently working for different car washes in the tri-state area.
Each owner/manager will receive a salary of $2,500 permonth. In the event a net profit is accrued at the conclusion of the fiscal year, it will be equally divided amongst the owners.
Initially, the company will be run solely by its owners. However, during the second year an assistant manager may be hired to assist with the day to day operations and maintenance. Our goal is to develop management from within the company, thereby insuring that positive management policies and practices are continued. Additionally, our policy of hiring from within provides us a means to recognize outstanding work performance and to develop a cohesive management team critical to The Dirt Buster's success.
Employees hired.
We plan to hire eleven full-time and seven part-time employees. Sixteen of the employees will constitute our operational personnel, while the other two employees will constitute our sales staff. The sales staff will be responsible for operation of the cash register and the accessory sales area.
No special skills are required of our operations personnel. Sales staff must possess basic mathematical skills, be able to operate a cash register, and diplomatically interact with the general public.
Our operational employees will receive a beginning salary of $5.00 per hour and will be offered an opportunity to increase their hourly pay in $.50 increments. Our sales employees will receive $5.50 per hour initially, with the same opportunity for the incremental $.50 per hour raise. All raises in base salary are dependent upon performance and the company's financial success. Additionally, the employees will, at the conclusion of each business day, receive their fair share of the collected tips.
Staff size is dependent upon time of day, day of the week, and weather conditions. During traditional peak wash periods, twelve operational employees and one sales employee will be scheduled to work. During traditional off-peak times we will schedule eight operational employees and one sales employee. We will remain flexible in our staffing policy in order to best meet customer demands and most efficiently utilize our employees. Our employee handbook will ensure that each employee understands the importance and applicability of a varied and flexible scheduling process. Our plan is to ensure that each employee receives the training necessary to be proficient in their assigned tasks. Our training program will focus on improving the employees' operational knowledge of the business as well as their interpersonal skills. The program is designed to ensure that our employee-customer interactions are as positive as possible.
The Dirt Buster's employees will be given the opportunity to participate in a health insurance program.
4,001 shares of common stock have been issued. The total value of shares of common stockis $4,001. Presently, 100 percent of the common stockis controlled by two people, who therefore control the operational direction of the business. However, limited partners will be considered in exchange for financing.
Collateral for debt issuance.
All equipment will be used as collateral for debt issuances, as well as the lease to the site location. If we are unable to meet our business obligations, the lending institution controlling assets and the land lease could sell the lease to another business group. They would assume operational control of what would, in essence, be a turnkey operation.
We would consider an equity-limited partner in exchange for financing. The amount of equity to be exchanged for financing would be negotiated on an individual basis.
The expected annual return for an investor depends on the type of investment arranged. Expected annual return for debt financing is approximately 15 percent. The expected annual return for equity financing is approximately 18 percent.
We have not set a limit on the number of investors we will accept. However, for accounting purposes, a minimal number of investors is the most appealing option.
Again, we will not set a bottom limit on the size of investments. However, our preference is a $50,000 or greater investment.
Each investor will receive a yearly return on their investment based upon the investment contract negotiated. It is the intention of the original partners to buy back all outstanding shares of stock within seven years.
Based upon the extremely conservative figures used throughout our financial calculations, it is possible, although improbable, that we will not meet our projected sales goals. To demonstrate this point, we used the bottom end of the capture ratio the industry experts say a business ought to achieve, and reduced that figure by two full percentage points. We then used that number to calculate the project revenue we can expect to generate during our first year of business.
Presently, the car wash industry is not expected to undergo drastic changes. Future industrial efforts are focused upon improving the quality of existing methods and machinery.
Because we have no direct competition, we are semi-insulated from price cutting schemes. However, we realize we do not operate in a vacuum, and pricing schemes offered by area car wash operators do impact us. In light of this, we've developed our pricing scheme by examining eighteen separate car washes in the tri-state area. We then highlighted the best qualities of each package and built our own unique pricing scale, which we believe fairly balances quality and price.
Two critical environmental issues which concern everyone are the cleanliness and conservation of our finite water resources. Unlike waste water generated from residential car washing, which is discharged directly into storm sewers carrying contaminants directly into our local water ways, the wash water generated at The Dirt Buster will be recycled through a reclamation system. This will cleanse the water prior to its being discharged into the community water sewage treatment plant for further purification. Additionally, the chemicals used by the washing process are specifically engineered to be completely biodegradable and environmentally safe. It is also important to note that residential car washing, on the average, uses 200 gallons of water per wash. Self-service car wash customers use approximately 50 gallons per wash, resulting in a 75 percent water savings in comparison to residential automobile washing. Full-service car wash customers use approximately 84 gallons per wash, resulting in a 58 percent water savings in comparison to residential automobile washing.
The car wash industry does experience cyclical fluctuations in business volume. Peak months correspond to winter months and off-peak months correspond to summer months. It is during these known off-peak months that car wash owners carefully manipulate and orchestrate operations to insure peak efficiency is achieved. Also, during the off-peak period variable expenses decrease by approximately 40 percent of gross expenses as they are directly tied to business volume.
Perhaps the most critical risk we face is that of the establishment of a competitive wash in our target market. While it seems unlikely this will happen due to the cost of obtaining the land necessary to build a car wash facility, it is possible. One very real way we foresee competition presenting itself is in the form of an adjunct wash built onto an existing full-service gas station. While these adjunct washes will not compare to our facility in service or quality, they are less expensive and at times more convenient.
An extremely important feature of our business is its location. Without the proper location, the chances of succeeding are drastically reduced, although not impossible. It is interesting to note that, for the last five years, a regional car wash corporation with eight locations in the tri-state area has actively pursued the property owner to sell so they could establish a car wash on it. For personal reasons, the land owner refused to sell. Such a successful company would not have so vigorously pursued the site if they did not feel the land had enormous potential. We share their enthusiasm.
Our operation will incorporate the newest and most technologically advanced wash equipment in the industry. This will enable us to provide our customers with the best possible service at the best possible price. It will also allow us to ensure that the environmental concerns of the community are respected and acted upon. Additionally, we believe the strongest point in our business is our management team. Both owners possess vast knowledge, gained from operational, budgetary, and personnel experience, from which to direct the business and provide for outstanding customer service.
We are determined to establish a business known for its high quality service at a reasonable price. We see ourselves playing an important part in community activities. We will provide employment opportunities for area residents, as well as a much needed service to the community which protects and conserves our finite water resources.
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Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.
Auto Paradise is a dynamic start-up company requiring $934,100 to establish a two-bay automatic and four-bay self-serve car wash that will provide exceptional car care services to the members of the San Angelo community. Quality services that will exceed expectations will establish Auto Paradise as the premiere car wash service in San Angelo, Texas. Bobby and Vicki Lewallen are pledging $45,000 and are looking for investors to raise an additional $150,000, which represents 20% of the company stock, to establish the company and to secure a Small Business Administration (SBA) loan of $740,400. Auto Paradise will be dedicated to offering the highest quality laser car wash, self-serve car wash and vacuum/shampoo services. Auto Paradise will also offer ATM services and will sell reverse osmosis (RO) water on site.
Auto Paradise has a strong management team. Mr. Lewallen, who will be the President and Chief Executive Officer of the Auto Paradise Texas Corporation (C), has extensive leadership, management and organizational experience. He has served our country for the last 10 years as an officer in the United States Army. During those 10 years, he served one year as a Brigade Logistics Officer and two years as a Company Commander. As such, he helped plan, coordinate and execute several complex deployments and missions.
Extensive research indicates that the mild winter climate in San Angelo will support steady year-round sales. Further, Auto Paradise’s Avenue N location and marketing campaign will attract the local residents, Angelo State University community and Goodfellow Air Force Base customers. Auto Paradise will be near the intersection of two major roads in San Angelo. Direct competition is limited to outdated “tunnel” or friction car washes, lube & washes and convenience stores. Auto Paradise will boast the Laserwash 4000 “touchless, spot-free” system. Washing Equipment of Texas (WET) is located in San Angelo and will provide all equipment and maintenance support.
Auto Paradise will open approximately 90 days after securing financing. Mr. Lewallen is offering several ways to invest in Auto Paradise:
The SBA loan that Mr. Lewallen will secure from Compass Bank in San Antonio is structured to ensure Auto Paradise’s success during the early months of operation. The $740,400 loan includes two elements designed to help build operating capital. First, the loan includes a 10% ($69,000) construction contingency that will convert to operating capital if the construction costs are consistent with the estimate. It also includes nine months of interim interest which will defer the long-term mortgage payment.
Mr. Lewallen’s ability and willingness to invest substantial cash in launching this business is furthered by the lack of personal dependence on business profits during the first 6-12 months of business. These factors will enable Mr. Lewallen to expand to a second location within the first two years of operation.
1. Average monthly sales of $28,000.
2. Establish second site 12 months after first Auto Paradise opens.
3. Provide initial investors a 33% ($2,500/share) distribution each of the first three years to recover initial investment.
Auto Paradise is dedicated to providing its customers the ultimate car care experience. Focusing all of its energy and resources on customer satisfaction and value, while providing owners and employees an excellent reward.
Auto Paradise will be near the intersection of two major roads in San Angelo. Direct competition is limited to outdated “tunnel” or friction car washes, lube & washes and convenience stores.
Auto Paradise will boast the Laserwash 4000 “touchless, spot-free” system. Washing Equipment of Texas (WET) is located in San Angelo and will provide all equipment and maintenance support.
Auto Paradise is a dynamic start-up company that will provide exceptional car care services to the members of the San Angelo community. Quality services that exceed expectations will establish Auto Paradise as the premiere car wash service in San Angelo, Texas. It will provide that following products and services to the local community:
Auto Paradise will establish its first location one lot from the intersection of Avenue N and Byrant Avenue, which are two of the busiest streets in San Angelo. The lot faces Avenue N and will be accessible from two sides. The ATM and RO dispensers will be accessible from a side road and will not interfere with the car wash traffic.
The facility will have two automatic car wash bays, four self-serve bays and an equipment room/office in the middle of the bays. It will also have four high powered vacuum islands (eight total vacuums), vending area, and an ATM/RO water area.
Mr. Lewallen will create Auto Paradise as a Texas C corporation based in Tom Green County. Mr. and Mrs. Lewallen will be the majority owners (80%) with principal investors owning the remaining 20%. As of this writing, it has not yet been chartered and Mr. Lewallen is still considering alternatives.
Total projected start-up expenses (including construction, equipment, land, landscaping and related start-up expenses) come to $934,100. The start-up costs are to be financed by direct owner investment and long term financing.
A. Investment Options . Auto Paradise will open approximately 90 days after securing financing. Mr. Lewallen is offering several ways to invest in Auto Paradise:
B. Financing . The SBA loan that Mr. Lewallen will secure from the SBA is structured to ensure Auto Paradise’s success during the early months of operation. The $740,400 loan includes two elements designed to help build operating capital. First, the loan includes a 10% ($69,000) construction contingency that will convert to operating capital if the construction costs are consistent with the estimate. It also includes 9 months of interim interest which will defer the long-term mortgage payment for 9 months (6 months of operation).
C. Land . Auto Paradise is in the process of securing a lot near (one lot from corner) the intersection of Bryant Ave. and Avenue N, which are two of the busiest streets in San Angelo. The lot will be 165′ along Avenue N and 175′ deep. The purchase is pending the results of a phase I environmental inspection, which is expected to produce favorable results.
E. Construction Contingency . The 10% construction contingency will cover any unexpected expenses or shortfalls. This may be re-negotiated as a “line of credit” in order to reduce the amount of the loan.
F. Equipment . Washing Equipment of Texas (WET) has provided a detailed estimate for the purchase and installation of the equipment for two automatic bays, four self-serve bays, four vacuum islands (eight vacuums) and a reverse osmosis water dispenser. WET, which is located in San Angelo, will also provide all maintenance and repair services.
The assumptions are shown in the following tables and chart.
Start-up Funding | |
Start-up Expenses to Fund | $40,500 |
Start-up Assets to Fund | $893,500 |
Total Funding Required | $934,000 |
Assets | |
Non-cash Assets from Start-up | $799,000 |
Cash Requirements from Start-up | $94,500 |
Additional Cash Raised | $0 |
Cash Balance on Starting Date | $94,500 |
Total Assets | $893,500 |
Liabilities and Capital | |
Liabilities | |
Current Borrowing | $0 |
Long-term Liabilities | $700,000 |
Accounts Payable (Outstanding Bills) | $0 |
Other Current Liabilities (interest-free) | $0 |
Total Liabilities | $700,000 |
Capital | |
Planned Investment | |
Bobby Lewallen | $45,000 |
Additional Investors (20% Ownership) | $150,000 |
10% Construction Contingency | $39,000 |
Additional Investment Requirement | $0 |
Total Planned Investment | $234,000 |
Loss at Start-up (Start-up Expenses) | ($40,500) |
Total Capital | $193,500 |
Total Capital and Liabilities | $893,500 |
Total Funding | $934,000 |
Start-up | |
Requirements | |
Start-up Expenses | |
Project Closing Costs | $25,000 |
Summit Funding Fee | $10,500 |
Misc (Legal/CPA/Misc) | $5,000 |
Total Start-up Expenses | $40,500 |
Start-up Assets | |
Cash Required | $94,500 |
Other Current Assets | $0 |
Long-term Assets | $799,000 |
Total Assets | $893,500 |
Total Requirements | $934,000 |
Auto Paradise realizes the car wash industry, top to bottom, is a service industry. Auto Paradise will establish itself as the premier car wash facility in San Angelo by providing a quality service for a competitive price and by focusing our staff on customer service. We will offer the following services to the San Angelo community:
Auto Paradise will be focusing on Angelo State University students, local residents and Goodfellow Air force Base drive-by traffic for repeat customers. The volume of drive-by traffic (approx. 14,000 – 17000 cars/day) will provide a high volume of opportunity customers. Our most important group of potential customers are those customers who live and work in the immediate area. Those college students, college faculty and local residents who will want a quick, quality car wash at a competitive price. We will also aggressively pursue building relationships with the local car dealerships to develop additional business opportunities.
1. College Students/Faculty, Local Residents and Goodfellow Air Force Base traffic.
2. Drive-by Opportunities: 1998 Department of Transportation data indicates the following:
Market Analysis | |||||||
Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |||
Potential Customers | Growth | CAGR | |||||
Avenue N Car Count | 3% | 14,000 | 14,420 | 14,853 | 15,299 | 15,758 | 3.00% |
Bryant Avenue (Additional Car Count) | 3% | 23,000 | 23,690 | 24,401 | 25,133 | 25,887 | 3.00% |
Other | 0% | 0 | 0 | 0 | 0 | 0 | 0.00% |
Total | 3.00% | 37,000 | 38,110 | 39,254 | 40,432 | 41,645 | 3.00% |
Extensive research indicates that the mild winter climate in San Angelo will support steady year round sales. Further, Auto Paradise’s location and marketing campaign will attract residential, Angelo State University and Goodfellow Air Force Base customers.
Direct competition is limited to outdated “tunnel” or friction car washes, lube and wash and convenience stores.
Auto Paradise will boast the Laserwash 4000 “touchless, spot-free” system.Laserwash is widely recognized as the leader in automatic car wash systems. It will also have attendants on duty Monday – Saturday to provide additional customer service and car preparation. Washing Equipment of Texas (WET) of San Angelo will provide all car wash supplies, equipment and maintenance support. The Laserwash system is a fast, convenient, high quality car wash system that does not damage your car, while offering a great value to its customers. Auto Paradise will increase its customer base by also offering four self-serve bays for those “do-it-yourself” customers.
The following topics describe our competitive edge, marketing strategy and sales strategy.
Marketing in our car wash business relies on the name recognition of the Laserwash system as an industry leader and the “curbside” appeal of the site for first time customers. Quality service will bring customers back time and time again. Also, use of a local radio station and the “word of mouth” advertising of satisfied customers will grow our customer base. We will offer a competitive price for all budgets. Our base wash will be $5 and our deluxe wash will be $8.
We start with a critical competitive edge: there is no competitor in San Angelo that offers a 2-bay, 24 hour, automatic and self-serve combination car wash. Our competitors consist of “event washes.” We define “event washes” as self-serve, lube+wash, gas+wash and friction washes. Currently, San Angelo customers must plan significate time and/or effort to get a quality car wash. Our positioning in these areas are very hard to match if we maintain our focus on customer service, speed, quality and reliability.
Sales in our business is client service. It is repeat business. We will ensure the following elements are the building blocks of our marketing/sales strategy:
The following table and chart give a run-down on forecasted sales. We expect to average over $26,000 in overall sales by the third month of operation. Being an all cash business we also expect to at least break-even during the first two months of operation.
Because of the all-weather capabilities of the Laserwash 4000 system and the mild winters in West Texas, we expect to have relatively consistent sales throughout the year. Variable expenses have been averaged to account for fluctuation in price from season to season.
Plan years 2004 and 2005 have the income and expenses for two sites with the same assumptions for the second site during its first year of operation.
Projected Gross Revenue :
Note: All numbers assume a second site is opened at the beginning of the second year.
Sales Forecast | |||
Year 1 | Year 2 | Year 3 | |
Sales | |||
Laser Car Wash Sales | $222,802 | $462,334 | $479,064 |
Self-Serve Revenue | $66,000 | $138,000 | $144,000 |
Vacuum / Vending Sales | $14,440 | $29,600 | $30,672 |
ATM Revenue | $1,096 | $2,224 | $2,304 |
RO Water Sales | $8,500 | $19,224 | $19,920 |
Total Sales | $312,838 | $651,382 | $675,960 |
Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
Laser Car Wash Sales | $50,130 | $104,025 | $107,789 |
Self-Serve Revenue | $7,333 | $15,332 | $15,998 |
Vacuum / Vending Sales | $2,834 | $5,950 | $6,231 |
ATM Revenue | $0 | $0 | $0 |
RO Water Sales | $0 | $0 | $0 |
Subtotal Direct Cost of Sales | $60,297 | $125,307 | $130,018 |
Auto Paradise has a strong management team. Mr. Lewallen, who will be the President and Chief Executive Officer of the Auto Paradise Texas Corporation (C), has extensive leadership, management and organization experience. He has served our country for the last 10 years as an officer in the United States Army. During those 10 years, he served one year as a Brigade logistics officer and two years as a company commander. As such, he helped plan, coordinate and execute several complex deployments and missions.
The following table summarizes our personnel expenditures for the first three years, with compensation increasing from less than $50,000 the first year to about $140K in the third. Mr. Lewallen will be the CEO and will manage the Avenue N location. Two attendants will staff the wash Monday – Saturday. They will provide customer service, vehicle prep at the automatic washes and maintain the car wash site. The detailed monthly personnel plan for the first year is included in the appendix.
Personnel Plan | |||
Year 1 | Year 2 | Year 3 | |
2 Attendants, 1st site | $24,000 | $24,000 | $24,000 |
Manager, 1st site (Owner) | $18,000 | $36,000 | $36,000 |
2 Attentants, 2nd site | $0 | $24,000 | $24,000 |
Manager, 2nd site (Owner) | $0 | $18,000 | $36,000 |
Total People | 3 | 5 | 5 |
Total Payroll | $42,000 | $102,000 | $120,000 |
Our business is an “all cash” business that will pay for all variable and fixed expenses monthly. Thus, we will rapidly build cash flow to finance future growth. During the first nine months (six months of operation), two key issues will assist Auto Paradise in rapidly building capital:
The financial plan depends on important assumptions, most of which are shown in the following table as annual assumptions. From the beginning, we recognize that variable expenses are critical. Cost of water, sewer and electricity are our largest expenses. Water is our major concern in West Texas. We are planning for this possibility by installing all of the required storage, electrical and plumbing for a total water reclamation system.
Two of the more important underlying assumptions are:
General Assumptions | |||
Year 1 | Year 2 | Year 3 | |
Plan Month | 1 | 2 | 3 |
Current Interest Rate | 7.50% | 7.50% | 7.50% |
Long-term Interest Rate | 8.00% | 8.00% | 8.00% |
Tax Rate | 20.83% | 20.00% | 20.83% |
Other | 0 | 0 | 0 |
The break-even analysis table below the following revenue sources:
1. Laser Car Wash Sales 2. Vacuum/vending sales 3. ATM revenue 4. Reverse Osmosis water revenue.
Break-even Analysis | |
Monthly Revenue Break-even | $16,059 |
Assumptions: | |
Average Percent Variable Cost | 19% |
Estimated Monthly Fixed Cost | $12,964 |
Projected Revenue. See “Sales Forecast” for a detailed breakdown of projected revenue.
Projected Operating Expenses.
Depreciation. Depreciation was calculated as follows:
Pro Forma Profit and Loss | |||
Year 1 | Year 2 | Year 3 | |
Sales | $312,838 | $651,382 | $675,960 |
Direct Cost of Sales | $60,297 | $125,307 | $130,018 |
Other Production Expenses | $0 | $0 | $0 |
Total Cost of Sales | $60,297 | $125,307 | $130,018 |
Gross Margin | $252,541 | $526,075 | $545,942 |
Gross Margin % | 80.73% | 80.76% | 80.77% |
Expenses | |||
Payroll | $42,000 | $102,000 | $120,000 |
Sales and Marketing and Other Expenses | $17,400 | $34,800 | $34,800 |
Depreciation | $75,168 | $150,336 | $150,336 |
Accounting / Legal | $1,200 | $2,400 | $2,400 |
Dumpster / Telephone / Pager | $1,500 | $3,000 | $3,000 |
Insurance | $1,800 | $3,600 | $3,600 |
Repairs / Maintenance | $10,200 | $20,400 | $20,400 |
Payroll Taxes | $6,300 | $15,300 | $18,000 |
Other | $0 | $0 | $0 |
Total Operating Expenses | $155,568 | $331,836 | $352,536 |
Profit Before Interest and Taxes | $96,973 | $194,239 | $193,406 |
EBITDA | $172,141 | $344,575 | $343,742 |
Interest Expense | $55,603 | $84,490 | $111,401 |
Taxes Incurred | $7,963 | $21,950 | $17,084 |
Net Profit | $33,407 | $87,800 | $64,920 |
Net Profit/Sales | 10.68% | 13.48% | 9.60% |
The following table outlines are estimated cash flow.
Pro Forma Cash Flow | |||
Year 1 | Year 2 | Year 3 | |
Cash Received | |||
Cash from Operations | |||
Cash Sales | $312,838 | $651,382 | $675,960 |
Subtotal Cash from Operations | $312,838 | $651,382 | $675,960 |
Additional Cash Received | |||
Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 |
New Current Borrowing | $0 | $0 | $0 |
New Other Liabilities (interest-free) | $0 | $0 | $0 |
New Long-term Liabilities | $0 | $771,390 | $0 |
Sales of Other Current Assets | $0 | $0 | $0 |
Sales of Long-term Assets | $0 | $0 | $0 |
New Investment Received | $0 | $0 | $0 |
Subtotal Cash Received | $312,838 | $1,422,772 | $675,960 |
Expenditures | Year 1 | Year 2 | Year 3 |
Expenditures from Operations | |||
Cash Spending | $42,000 | $102,000 | $120,000 |
Bill Payments | $148,606 | $299,321 | $338,283 |
Subtotal Spent on Operations | $190,606 | $401,321 | $458,283 |
Additional Cash Spent | |||
Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 |
Principal Repayment of Current Borrowing | $0 | $0 | $0 |
Other Liabilities Principal Repayment | $0 | $0 | $0 |
Long-term Liabilities Principal Repayment | $9,168 | $40,808 | $57,792 |
Purchase Other Current Assets | $0 | $0 | $0 |
Purchase Long-term Assets | $0 | $857,100 | $0 |
Dividends | $65,000 | $65,000 | $65,000 |
Subtotal Cash Spent | $264,774 | $1,364,229 | $581,075 |
Net Cash Flow | $48,064 | $58,543 | $94,885 |
Cash Balance | $142,564 | $201,107 | $295,992 |
The following table indicates our estimated balance sheet totals.
Pro Forma Balance Sheet | |||
Year 1 | Year 2 | Year 3 | |
Assets | |||
Current Assets | |||
Cash | $142,564 | $201,107 | $295,992 |
Other Current Assets | $0 | $0 | $0 |
Total Current Assets | $142,564 | $201,107 | $295,992 |
Long-term Assets | |||
Long-term Assets | $799,000 | $1,656,100 | $1,656,100 |
Accumulated Depreciation | $75,168 | $225,504 | $375,840 |
Total Long-term Assets | $723,832 | $1,430,596 | $1,280,260 |
Total Assets | $866,396 | $1,631,703 | $1,576,252 |
Liabilities and Capital | Year 1 | Year 2 | Year 3 |
Current Liabilities | |||
Accounts Payable | $13,656 | $25,582 | $28,003 |
Current Borrowing | $0 | $0 | $0 |
Other Current Liabilities | $0 | $0 | $0 |
Subtotal Current Liabilities | $13,656 | $25,582 | $28,003 |
Long-term Liabilities | $690,832 | $1,421,414 | $1,363,622 |
Total Liabilities | $704,488 | $1,446,996 | $1,391,625 |
Paid-in Capital | $234,000 | $234,000 | $234,000 |
Retained Earnings | ($105,500) | ($137,093) | ($114,293) |
Earnings | $33,407 | $87,800 | $64,920 |
Total Capital | $161,907 | $184,707 | $184,627 |
Total Liabilities and Capital | $866,396 | $1,631,703 | $1,576,252 |
Net Worth | $161,907 | $184,707 | $184,627 |
Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7542, Car washes, are shown for comparison.
Ratio Analysis | ||||
Year 1 | Year 2 | Year 3 | Industry Profile | |
Sales Growth | 0.00% | 108.22% | 3.77% | 3.00% |
Percent of Total Assets | ||||
Other Current Assets | 0.00% | 0.00% | 0.00% | 26.40% |
Total Current Assets | 16.45% | 12.32% | 18.78% | 44.60% |
Long-term Assets | 83.55% | 87.68% | 81.22% | 55.40% |
Total Assets | 100.00% | 100.00% | 100.00% | 100.00% |
Current Liabilities | 1.58% | 1.57% | 1.78% | 29.30% |
Long-term Liabilities | 79.74% | 87.11% | 86.51% | 27.80% |
Total Liabilities | 81.31% | 88.68% | 88.29% | 57.10% |
Net Worth | 18.69% | 11.32% | 11.71% | 42.90% |
Percent of Sales | ||||
Sales | 100.00% | 100.00% | 100.00% | 100.00% |
Gross Margin | 80.73% | 80.76% | 80.77% | 0.00% |
Selling, General & Administrative Expenses | 70.15% | 67.28% | 71.06% | 68.20% |
Advertising Expenses | 0.38% | 0.37% | 0.36% | 1.50% |
Profit Before Interest and Taxes | 31.00% | 29.82% | 28.61% | 2.70% |
Main Ratios | ||||
Current | 10.44 | 7.86 | 10.57 | 1.53 |
Quick | 10.44 | 7.86 | 10.57 | 0.88 |
Total Debt to Total Assets | 81.31% | 88.68% | 88.29% | 57.10% |
Pre-tax Return on Net Worth | 25.55% | 59.42% | 44.42% | 3.40% |
Pre-tax Return on Assets | 4.77% | 6.73% | 5.20% | 8.00% |
Additional Ratios | Year 1 | Year 2 | Year 3 | |
Net Profit Margin | 10.68% | 13.48% | 9.60% | n.a |
Return on Equity | 20.63% | 47.53% | 35.16% | n.a |
Activity Ratios | ||||
Accounts Payable Turnover | 11.88 | 12.17 | 12.17 | n.a |
Payment Days | 27 | 23 | 29 | n.a |
Total Asset Turnover | 0.36 | 0.40 | 0.43 | n.a |
Debt Ratios | ||||
Debt to Net Worth | 4.35 | 7.83 | 7.54 | n.a |
Current Liab. to Liab. | 0.02 | 0.02 | 0.02 | n.a |
Liquidity Ratios | ||||
Net Working Capital | $128,907 | $175,525 | $267,989 | n.a |
Interest Coverage | 1.74 | 2.30 | 1.74 | n.a |
Additional Ratios | ||||
Assets to Sales | 2.77 | 2.50 | 2.33 | n.a |
Current Debt/Total Assets | 2% | 2% | 2% | n.a |
Acid Test | 10.44 | 7.86 | 10.57 | n.a |
Sales/Net Worth | 1.93 | 3.53 | 3.66 | n.a |
Dividend Payout | 1.95 | 0.74 | 1.00 | n.a |
Sales Forecast | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Sales | |||||||||||||
Laser Car Wash Sales | 0% | $11,596 | $11,596 | $19,961 | $19,961 | $19,961 | $19,961 | $19,961 | $19,961 | $19,961 | $19,961 | $19,961 | $19,961 |
Self-Serve Revenue | 0% | $3,000 | $3,000 | $6,000 | $6,000 | $6,000 | $6,000 | $6,000 | $6,000 | $6,000 | $6,000 | $6,000 | $6,000 |
Vacuum / Vending Sales | 0% | $730 | $730 | $1,298 | $1,298 | $1,298 | $1,298 | $1,298 | $1,298 | $1,298 | $1,298 | $1,298 | $1,298 |
ATM Revenue | 0% | $50 | $50 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $96 | $100 |
RO Water Sales | 0% | $500 | $500 | $750 | $750 | $750 | $750 | $750 | $750 | $750 | $750 | $750 | $750 |
Total Sales | $15,876 | $15,876 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,105 | $28,109 | |
Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
Laser Car Wash Sales | $2,609 | $2,609 | $4,491 | $4,491 | $4,491 | $4,491 | $4,491 | $4,491 | $4,491 | $4,491 | $4,491 | $4,491 | |
Self-Serve Revenue | $333 | $333 | $667 | $667 | $667 | $667 | $667 | $667 | $667 | $667 | $667 | $667 | |
Vacuum / Vending Sales | $146 | $146 | $260 | $260 | $260 | $206 | $260 | $260 | $260 | $260 | $260 | $260 | |
ATM Revenue | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
RO Water Sales | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Subtotal Direct Cost of Sales | $3,088 | $3,088 | $5,417 | $5,417 | $5,417 | $5,364 | $5,417 | $5,417 | $5,417 | $5,417 | $5,417 | $5,417 |
Personnel Plan | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
2 Attendants, 1st site | 0% | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 |
Manager, 1st site (Owner) | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 |
2 Attentants, 2nd site | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Manager, 2nd site (Owner) | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Total People | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |
Total Payroll | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 |
General Assumptions | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
Current Interest Rate | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | 7.50% | |
Long-term Interest Rate | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | |
Tax Rate | 30.00% | 20.00% | 20.00% | 20.00% | 20.00% | 20.00% | 20.00% | 20.00% | 20.00% | 20.00% | 20.00% | 20.00% | |
Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Pro Forma Profit and Loss | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Sales | $15,876 | $15,876 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,105 | $28,109 | |
Direct Cost of Sales | $3,088 | $3,088 | $5,417 | $5,417 | $5,417 | $5,364 | $5,417 | $5,417 | $5,417 | $5,417 | $5,417 | $5,417 | |
Other Production Expenses | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Total Cost of Sales | $3,088 | $3,088 | $5,417 | $5,417 | $5,417 | $5,364 | $5,417 | $5,417 | $5,417 | $5,417 | $5,417 | $5,417 | |
Gross Margin | $12,787 | $12,787 | $22,692 | $22,692 | $22,692 | $22,745 | $22,692 | $22,692 | $22,692 | $22,692 | $22,688 | $22,692 | |
Gross Margin % | 80.55% | 80.55% | 80.73% | 80.73% | 80.73% | 80.92% | 80.73% | 80.73% | 80.73% | 80.73% | 80.72% | 80.73% | |
Expenses | |||||||||||||
Payroll | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | |
Sales and Marketing and Other Expenses | $1,450 | $1,450 | $1,450 | $1,450 | $1,450 | $1,450 | $1,450 | $1,450 | $1,450 | $1,450 | $1,450 | $1,450 | |
Depreciation | $6,264 | $6,264 | $6,264 | $6,264 | $6,264 | $6,264 | $6,264 | $6,264 | $6,264 | $6,264 | $6,264 | $6,264 | |
Accounting / Legal | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Dumpster / Telephone / Pager | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
Insurance | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Repairs / Maintenance | $850 | $850 | $850 | $850 | $850 | $850 | $850 | $850 | $850 | $850 | $850 | $850 | |
Payroll Taxes | 15% | $300 | $300 | $300 | $300 | $300 | $300 | $750 | $750 | $750 | $750 | $750 | $750 |
Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Total Operating Expenses | $11,239 | $11,239 | $11,239 | $11,239 | $11,239 | $11,239 | $14,689 | $14,689 | $14,689 | $14,689 | $14,689 | $14,689 | |
Profit Before Interest and Taxes | $1,548 | $1,548 | $11,453 | $11,453 | $11,453 | $11,506 | $8,003 | $8,003 | $8,003 | $8,003 | $7,999 | $8,003 | |
EBITDA | $7,812 | $7,812 | $17,717 | $17,717 | $17,717 | $17,770 | $14,267 | $14,267 | $14,267 | $14,267 | $14,263 | $14,267 | |
Interest Expense | $4,662 | $4,656 | $4,651 | $4,646 | $4,641 | $4,636 | $4,631 | $4,626 | $4,621 | $4,616 | $4,611 | $4,606 | |
Taxes Incurred | ($934) | ($622) | $1,360 | $1,361 | $1,362 | $1,374 | $674 | $675 | $676 | $677 | $678 | $679 | |
Net Profit | ($2,179) | ($2,486) | $5,441 | $5,445 | $5,449 | $5,496 | $2,697 | $2,701 | $2,705 | $2,710 | $2,710 | $2,718 | |
Net Profit/Sales | -13.73% | -15.66% | 19.36% | 19.37% | 19.39% | 19.55% | 9.60% | 9.61% | 9.62% | 9.64% | 9.64% | 9.67% |
Pro Forma Cash Flow | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Cash Received | |||||||||||||
Cash from Operations | |||||||||||||
Cash Sales | $15,876 | $15,876 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,105 | $28,109 | |
Subtotal Cash from Operations | $15,876 | $15,876 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,105 | $28,109 | |
Additional Cash Received | |||||||||||||
Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
New Investment Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Subtotal Cash Received | $15,876 | $15,876 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,109 | $28,105 | $28,109 | |
Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
Expenditures from Operations | |||||||||||||
Cash Spending | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | $5,000 | |
Bill Payments | $326 | $9,801 | $10,242 | $14,404 | $14,400 | $14,394 | $14,342 | $14,148 | $14,144 | $14,139 | $14,135 | $14,131 | |
Subtotal Spent on Operations | $2,326 | $11,801 | $12,242 | $16,404 | $16,400 | $16,394 | $19,342 | $19,148 | $19,144 | $19,139 | $19,135 | $19,131 | |
Additional Cash Spent | |||||||||||||
Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Principal Repayment of Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Long-term Liabilities Principal Repayment | $764 | $764 | $764 | $764 | $764 | $764 | $764 | $764 | $764 | $764 | $764 | $764 | |
Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $65,000 | |
Subtotal Cash Spent | $3,090 | $12,565 | $13,006 | $17,168 | $17,164 | $17,158 | $20,106 | $19,912 | $19,908 | $19,903 | $19,899 | $84,895 | |
Net Cash Flow | $12,785 | $3,311 | $15,103 | $10,941 | $10,945 | $10,951 | $8,003 | $8,197 | $8,201 | $8,206 | $8,206 | ($56,786) | |
Cash Balance | $107,285 | $110,596 | $125,699 | $136,640 | $147,586 | $158,536 | $166,539 | $174,737 | $182,938 | $191,144 | $199,349 | $142,564 |
Pro Forma Balance Sheet | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Assets | Starting Balances | ||||||||||||
Current Assets | |||||||||||||
Cash | $94,500 | $107,285 | $110,596 | $125,699 | $136,640 | $147,586 | $158,536 | $166,539 | $174,737 | $182,938 | $191,144 | $199,349 | $142,564 |
Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Total Current Assets | $94,500 | $107,285 | $110,596 | $125,699 | $136,640 | $147,586 | $158,536 | $166,539 | $174,737 | $182,938 | $191,144 | $199,349 | $142,564 |
Long-term Assets | |||||||||||||
Long-term Assets | $799,000 | $799,000 | $799,000 | $799,000 | $799,000 | $799,000 | $799,000 | $799,000 | $799,000 | $799,000 | $799,000 | $799,000 | $799,000 |
Accumulated Depreciation | $0 | $6,264 | $12,528 | $18,792 | $25,056 | $31,320 | $37,584 | $43,848 | $50,112 | $56,376 | $62,640 | $68,904 | $75,168 |
Total Long-term Assets | $799,000 | $792,736 | $786,472 | $780,208 | $773,944 | $767,680 | $761,416 | $755,152 | $748,888 | $742,624 | $736,360 | $730,096 | $723,832 |
Total Assets | $893,500 | $900,021 | $897,068 | $905,907 | $910,584 | $915,266 | $919,952 | $921,691 | $923,625 | $925,562 | $927,504 | $929,445 | $866,396 |
Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
Current Liabilities | |||||||||||||
Accounts Payable | $0 | $9,465 | $9,762 | $13,924 | $13,920 | $13,916 | $13,871 | $13,676 | $13,672 | $13,668 | $13,664 | $13,660 | $13,656 |
Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Other Current Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Subtotal Current Liabilities | $0 | $9,465 | $9,762 | $13,924 | $13,920 | $13,916 | $13,871 | $13,676 | $13,672 | $13,668 | $13,664 | $13,660 | $13,656 |
Long-term Liabilities | $700,000 | $699,236 | $698,472 | $697,708 | $696,944 | $696,180 | $695,416 | $694,652 | $693,888 | $693,124 | $692,360 | $691,596 | $690,832 |
Total Liabilities | $700,000 | $708,701 | $708,234 | $711,632 | $710,864 | $710,096 | $709,287 | $708,328 | $707,560 | $706,792 | $706,024 | $705,256 | $704,488 |
Paid-in Capital | $234,000 | $234,000 | $234,000 | $234,000 | $234,000 | $234,000 | $234,000 | $234,000 | $234,000 | $234,000 | $234,000 | $234,000 | $234,000 |
Retained Earnings | ($40,500) | ($40,500) | ($40,500) | ($40,500) | ($40,500) | ($40,500) | ($40,500) | ($40,500) | ($40,500) | ($40,500) | ($40,500) | ($40,500) | ($105,500) |
Earnings | $0 | ($2,179) | ($4,666) | $775 | $6,220 | $11,670 | $17,166 | $19,863 | $22,564 | $25,270 | $27,979 | $30,690 | $33,407 |
Total Capital | $193,500 | $191,321 | $188,834 | $194,275 | $199,720 | $205,170 | $210,666 | $213,363 | $216,064 | $218,770 | $221,479 | $224,190 | $161,907 |
Total Liabilities and Capital | $893,500 | $900,021 | $897,068 | $905,907 | $910,584 | $915,266 | $919,952 | $921,691 | $923,625 | $925,562 | $927,504 | $929,445 | $866,396 |
Net Worth | $193,500 | $191,321 | $188,834 | $194,275 | $199,720 | $205,170 | $210,666 | $213,363 | $216,064 | $218,770 | $221,479 | $224,190 | $161,907 |
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The executive summary is a vital component of a car wash business plan, acting as a snapshot that captures the essence of your business, market environment, competitors, and financial projections. t's the most important section of your business plan, providing investors and partners with a clear, comprehensive overview of the business's potential and strategic direction in the dynamic car ...
Below is a template to help you create each section of your Car Wash business plan. Executive Summary Business Overview. Eco-Clean Car Wash is a startup car wash company located in Boston, Massachusetts. The company is founded by Thomas Wright, a former car wash manager who has gained valuable insights in how to run a car wash during his time ...
Executive Summary. The Executive Summary introduces your car wash business plan, offering a concise overview of your car wash facility and its services. It should detail your market positioning, the range of car cleaning and detailing services you offer, its location, size, and an outline of day-to-day operations.
The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of car wash business you are operating and the status; for example, are you a startup, do you have a car wash that you would like to grow, or are you operating a chain of car washes. Next, provide an overview of each of the subsequent sections of your plan.
In the sections below, we present a comprehensive analysis of our complimentary car wash business plan template, meticulously designed to suit the dynamic and thriving car wash industry. Car Wash Business Plan Outline. 1. Executive Summary. 1.1 Organization Overview. 1.2. Objectives. 1.3. Mission Statement. 2. Organization Description. 2.1 ...
In this article we go through, step-by-step, all the different sections you need in your car wash business plan. Use this template to create a complete, clear and solid business plan that get you funded. 1. Executive Summary. The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and ...
Executive Summary . Business Overview ... This car wash business plan, including all its contents, is considered the confidential and proprietary intellectual property of (Business Name). The plan contains valuable and sensitive information about our business's operation and strategy. By accessing and reviewing this plan, readers acknowledge ...
Writing an Effective Car Wash Business Plan. The following are the key components of a successful car wash business plan:. Executive Summary. The executive summary of a car wash business plan is a one to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.
An executive summary is the first section of a car wash business plan that offers a quick overview of your car wash services. Typically, this section would be written at the end once all the key sections are ready because it summarizes the most essential aspects you mentioned in the rest of the plan.
Download a detailed Car wash business plan PDF for effective management strategies. ... The executive summary for Sparkle Stream Car Wash capacitates on the market need for comprehensive eco-friendly auto maintenance services in the suburban Springfield area. Established as a small business with a robust team of 10 including skilled and ...
Start my business plan. Start your own car wash business plan. Soapy Rides Business Plan Executive Summary Opportunity Problem. East Meadow long island and its surrounding area is quite affluent, 40% of the residents earn over $70,000 a year. Consequently, they have nice cars and want them to look nice. There are five different car dealerships ...
Establishing the financial forecast is an integral step in the development of your car wash's business plan. It is composed of 4 main tables, highlighting different financial aspects of the company: Projected P&L statement. Projected balance sheet. Projected cash flow statement. Initial financing plan.
Here are the six main parts of a car wash business plan: 01. Executive summary. The executive summary is the first part of your car wash business plan, providing an overview of your entire plan in a concise and compelling manner. It should capture the reader's attention and provide a clear understanding of your business idea, goals and ...
How to draft an Executive Summary for a car wash service? The Executive Summary serves as an introduction to the business plan for your car wash service. Make it concise and keep it under 2 pages. Include only the vital elements. This document is meant to make the reader interested in learning about your business plan.
Executive Summary 4 Venture Description 5 Management and Organization Plan 5 CARMEN PEREZ 5 Objectives 5 Marketing Plan 5 Keys to Success 6 Financial Plan 6 Business Summary 7 ... [YEAR] Business Plan | Car Wash 10 / 27. 3. Products & Services Purpose of Our Services Features and Benefits Our Services
Car Wash Business Plan Template. If you want to start a car wash business or expand your current one, you need a business plan. Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their car wash businesses.
Growth strategy: Explain how you plan to grow your business and meet your objectives, including the car wash marketing strategies you plan to use. 7. Highlight Who You Are. Your business plan is not all data and projections — it is also the place to demonstrate your capability as a business owner and operator.
VIII. Management Team. IX. Financial Plan. Click below to see each section of our free car wash business plan template. You can also click here to get our car wash business plan pdf. Use this free car wash business plan template to quickly and easily create a great car wash business plan to raise funding and/or grow your business.
The car wash business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your car wash as Growthink's Ultimate Car Wash Business Plan Template, but it can help you write a car wash business plan of your own. Car Wash Business Plan Example - SparkleDrive Cleaners
This template includes a complete car wash business plan example, with a financial forecast and the following sections: Executive summary: the executive summary gives the reader a clear and concise overview of your business idea Company: this section lays out the structure of your business, including its location, management team and legal form Products and services: here, you'll give an ...
A Sample Car Wash Business Plan Template. 1. Industry Overview. In the united states of America and even all over the world, the car wash industry is regarded as one of the industries that accommodate more of unskilled workers than skilled workers. Simply put, some of the basic services offered by car wash companies revolve around cleaning ...
BUSINESS PLAN. THE DIRT BUSTER. 11535 Cornish Blvd. Detroit, MI 46778. March 15, 1993. The Dirt Buster was designed by entrepreneurs wishing to provide a high quality car wash service in a virtually untapped market. Because new construction is necessary, a large amount of initial capital is required for this venture . EXECUTIVE SUMMARY.
Start your own car wash self-service business plan. Auto Paradise Executive Summary. Auto Paradise is a dynamic start-up company requiring $934,100 to establish a two-bay automatic and four-bay self-serve car wash that will provide exceptional car care services to the members of the San Angelo community. Quality services that will exceed ...