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7 Best Cover Letter For Sales Job Samples

When it comes to applying for a sales job, your cover letter is key. A well-written cover letter will not only get you noticed by potential employers, but it will also give you a chance to sell yourself and highlight your skills and qualifications. To help you get started, here are seven of the best cover letter samples for sales jobs.

Each of these samples has been designed to grab the attention of employers and show them why you’re the perfect candidate for the job. So, whether you’re looking for a entry-level sales position or a more senior role, one of these samples is sure to get you noticed.

If you need more help writing your cover letter, check out our complete guide. And, for more sales-specific tips, take a look at our article on How to Sell Yourself in a Cover Letter.

Table of Contents

How To Write a Cover Letter For Sales Job?

Many people view writing a cover letter as a daunting task, but it doesn’t have to be! A cover letter is simply an opportunity to sell yourself as the best candidate for the job. The goal is to convince the hiring manager that you are the best person for the job. Here are some tips on how to write a cover letter for a sales job:

Start by introducing yourself and your qualifications.
Explain why you are interested in the position and why you would be a good fit for it.
Highlight your key selling points and highlight what makes you stand out from other candidates.
Use persuasive language to close your letter and encourage the hiring manager to contact you for an interview.

By following these tips, you can write a cover letter that will help you land your dream sales job!

Related: How To Write a Cover Letter (And Get Hired in 2022!)

Cover Letter For Sales Job

Dear hiring Manager, The writing to apply for the position of Sales Associate at your company. Based on my research, I believe that I would be a valuable asset to your team.

As a Sales Associate, I would bring my extensive experience in customer service and sales. In my current position, I work closely with customers to identify their needs and then provide them with the products or services that best meet those needs. This approach has resulted in consistently high customer satisfaction ratings for me.

I am also a skilled negotiator, which would come in handy when trying to close sales deals. In addition, I have a proven track record of meeting and exceeding sales targets.

Believe that I have the necessary skills and attributes to be a successful Sales Associate at your company. I am confident that I would make a positive contribution to your team and help you achieve your sales goals.

Would appreciate the opportunity to discuss my qualifications with you in person. Thank you for your time and consideration.

Related: Sales Cover Letter: 07 Samples & Examples

Sales Manager Cover Letter

Dear hiring Manager,

I am writing in regards to the sales manager position that your company has recently posted. Based on the job description, I believe that I am the ideal candidate for this role.

As a sales manager with over 10 years of experience, I have a proven track record of success in achieving sales targets and driving growth. In my previous role, I was responsible for managing a team of sales representatives and successfully grew the team’s revenue by 20% year-over-year.

I am confident that I can bring the same level of success to your company. In addition to my sales management experience, I also have a deep understanding of the latest sales strategies and technologies. I am excited to put my skills to work in order to help your company achieve its goals.

Thank you for your time and consideration. I look forward to speaking with you soon.

Related: 5+Attractive Property Manager Cover Letter Samples [Free]

Sales Representative Cover Letter

I am writing in regards to the open Sales Representative position at your company. Based on my research and understanding of your company’s needs, I believe that I am the ideal candidate for this role.

As a Sales Representative, I have successfully generated new business opportunities and maintained existing client relationships through effective communication and solutions-oriented approach. My interpersonal skills and ability to build rapport quickly has allowed me to establish trust and credibility with clients, which has resulted in long-term relationships and repeat business.

In addition, I have a proven track record of achieving or exceeding sales quotas. In my current role, I have consistently outperformed my peers and was recently recognized as the top sales performer for the second quarter in a row. I am confident that I can bring this same level of success to your company.

I would welcome the opportunity to discuss my qualifications and experience with you further. Thank you for your time and consideration.

Related: Customer Service Representative Cover Letter: 09 Templet ideas

Sales Associate Cover Letter

The writing to apply for the position of Sales Associate at your company. I am a highly motivated individual with a strong interest in sales and customer service. I have previous experience working in a retail environment and have proven myself to be a successful salesperson.

The confident that I can be a valuable asset to your team and contribute to the success of your company. I am eager to learn and grow in this field, and I believe that working for your company would be a great opportunity to do so.

Thank you for your time and consideration. I look forward to hearing from you soon.

Related: 07 Best Restaurant Cover Letter Samples

Cover Letter For Sales Executive

I am writing to apply for the position of Sales Executive at your company. Based on my research, I believe that I am a good fit for this role and would be a valuable asset to your team.

As a Sales Executive, I have experience in managing sales teams, developing marketing strategies, and closing deals. In my previous role, I increased sales by 20% in just six months. I am confident that I can bring my skills and experience to your company and help contribute to your bottom line.

In addition to my professional experience, I have also completed a Bachelor’s degree in Business Administration. This educational background has given me the knowledge and skills necessary to be successful in sales.

I would appreciate the opportunity to discuss my qualifications with you in further detail. Please do not hesitate to contact me at ___________ to schedule an interview. Thank you for your time and consideration.

Related: Customer Service Cover Letter: 17 Examples & Templates Included

Sales Cover Letter

To Whom It May Concern,

writing to apply for the Sales position with ABC Company.

Have five years of sales experience and a proven track record of success in achieving sales goals. It is a motivated self-starter who is able to work independently and as part of a team. Have excellent communication and interpersonal skills and a strong customer service orientation.

Confident that I can be a valuable asset to your team and contribute to the success of your company. I look forward to discussing my qualifications and experience with you in further detail.

Thank you for your time and consideration.

Related: Generic Cover Letter: 09 Samples & Examples

7 Things To Include In a Cover Letter For a Sales Job

Research the company you want to apply for: A company’s website can tell you a lot about their culture, values, and what they’re looking for in an employee. Take some time to research the company you’re applying to so that you can tailor your cover letter to match them. You can also look up information about the hiring manager, so you can address them by name in your cover letter.
Use a professional tone: A cover letter is not the place to jokes or try to be too creative. You want to sound professional and competent, so use formal language and avoid slang. Stick to simple words and phrases, and keep your sentences short and direct.
Highlight your relevant experience: In your cover letter, you want to highlight any experiences or skills that are relevant to the job you’re applying for. If you have any relevant sales experience, be sure to mention it.
stress why you want the job: In your cover letter, make sure to mention why you’re interested in the job and why you think you would be a good fit for it. If you have any personal connections to the company or the industry, mention those as well.
double check for errors: Before sending off your cover letter, take a few minutes to proofread it for any spelling or grammatical errors.
follow-up after your interview: After you’ve interviewed for the job, be sure to follow up with a thank-you note (either by email or snail mail). Mention anything from your interview that further stresses why you’d be a great fit for the job, and restate your interest in the position.
conclude with confidence: End your cover letter with a confident sentence or two reiterating your interest in and qualifications for the job.

Related: What is Cover Letter? Complete Guide To Get any Job.

A cover letter is an important step in the job application process. It is your opportunity to introduce yourself and sell your skills to a potential employer. When writing a cover letter for a sales job, it is important to focus on your achievements and experience in the sales field. You should also highlight any customer service or communication skills that you have. In addition, be sure to express your interest in the specific position and company. If you can, try to personalize your cover letter by including a specific example of how you helped a customer or closed a sale. Finally, be sure to proofread your cover letter carefully before sending it off. A well-written cover letter can give you a competitive edge and help you land the sales job of your dreams.

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About the author.

Jessica William

Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

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Sales Cover Letter Example for 2024 (w/ Templates!)

You've always had a knack for sales, but now you’ve come a long way from making cold calls and practicing your pitch in front of the mirror.

You’re ready to turn your talent into a full-time gig.

There's just one hurdle left: writing that dreaded cover letter. Staring at the empty page that's supposed to sell your skills and experience feels a lot like standing in front of a tough client you just can't land.

But don't worry!

In this article, we're going to show you how to sell your professional skills, one sentence at a time.

Here’s what we’ll cover:

What Makes a Great Sales Cover Letter Example
5 Steps to Writing the Best Sales Cover Letter
3 Essential Cover Letter Tips for Sales Pros

...and more!

So let's close the deal.

Sales Cover Letter Example

5 Steps for the Perfect Sales Cover Letter

You’ve seen what a great sales cover letter looks like. Now it's time to start writing your own .

Simply follow these tried-and-tested steps:

#1. Put Contact Information in the Header

Kick off your sales cover letter with your personal information right at the top, similar to your resume . Here's the lowdown on what to include:

Full Name. Your whole name should sit at the top of the document.
Job Title. Be specific about the sales role you're targeting (e.g. Sales Manager ). This helps the hiring manager sort through heaps of applications more efficiently.
Email Address. Keep it simple and professional. Your old, quirky email won't cut it. For instance, [email protected] is a no-no, but [email protected] is good to go.
Phone Number. Make sure it’s correct, and if you're aiming for a job in another country, add the international dialing code.
Location. Usually, your city and country are enough. But if you're open to remote work or moving, say so.
Relevant Links (optional). If you have a LinkedIn profile or a portfolio, this is a good spot to include those links.

Next up, list the hiring manager's details:

Company Name. Put down the company you're looking to join.
Hiring Manager’s Name. If you can find it, include the name of the hiring manager for the sales department. The company’s website and LinkedIn are good places to look.
Hiring Manager’s Title. If you learn the hiring manager's official title, use that instead of just "Hiring Manager." For example, the person reviewing your application might be the “Head of Sales”.
Location. Note the city and country, especially if the company is global. You can get more detailed with the street name and number if you want.
Email Address (optional). If you manage to find it, throw in the hiring manager’s email as well.
Date (optional). Include the date you’re writing the cover letter. It adds a touch of professionalism.

#2. Address the Hiring Manager

Once you've laid down your contact information , it's time to address your cover letter to its intended reader. Skip the old ‘To Whom It May Concern’ —it's a snooze-fest.

First up, do a little digging. Look at the job ad, the company's website, or their LinkedIn page to find the name of the hiring manager for the sales role you're applying for. This way, you'll get their name and possibly their email too.

When it comes to addressing the hiring manager , it's good to be formal but not stuffy. Go for "Mr." or "Ms." followed by their last name. If you're unsure about their gender or marital status, just use their full name. Like so:

Dear Mr. Johnson,
Dear Emily Johnson,

If you hit a wall and can't find any details about who the hiring manager or the head of the sales department is, aim your letter at the department or the entire company:

Dear Sales Department,
Dear Sales Hiring Team,
Dear HR Recruitment Team,
Dear Sales Division Lead,

#3. Write an Eye-Catching Opening Statement

Hiring managers usually only take a few seconds to scan each application. That means your opening paragraph needs to be as attention-grabbing as possible.

A good approach is to lead by stating why you're drawn to the sales job. A little enthusiasm for the field or that specific role can go a long way in catching a manager's eye.

Knowing a bit about the company can also set you apart from the crowd. The more clued in you are, the easier it is to show why you'd fit in well with their team. This signals that you're not just applying at random but are genuinely keen on this particular job.

If you've already got some experience under your belt, feel free to open with a big win or key skills that make you ideal for the role.

That said, keep this part snappy. The aim is to hook the hiring manager into reading more about you, not going into depth about how you made your achievements happen.

#4. Use the Cover Letter Body for the Details

The main section of your sales cover letter is where you should get down to business and elaborate on who you are as a candidate.

Remember - this isn't a place to copy-paste your resume . Instead, aim to showcase why you're the ideal candidate for the sales role you're eyeing by providing additional information.

So, to begin with, avoid repetition. Don't regurgitate your resume; add color to it. Discuss the achievements that prove you're good at closing deals or retaining clients. Look at the job ad and let it guide you. If they're seeking someone who can work in a fast-paced environment, highlight a time you thrived under pressure.

Also, be specific. If the job focuses on B2B sales, point out how you've succeeded in that area rather than discussing your retail experience. This tells the hiring manager that you understand what they're looking for and can deliver on it.

And, as we already mentioned, knowledge of the company is a big bonus. If you understand their sales approach, competitors, or target markets, say so. It shows you're serious about the job and have done your homework.

Need more inspiration? Check out more cover letter examples in this article.

#5. Wrap It Up and Sign It

Ending your sales cover letter on a high note is crucial. This is your last chance to make a lasting impression , so don't drop the ball here.

Start by summarizing why you're the right pick for the sales role. Reiterate your key skills or most noteworthy achievement(s). You've made your case; now wrap it up in a neat package.

Finally, add a call to action. Prompt the hiring manager to do something next, like contacting you for a further discussion. This proactive step can set you apart and enhance your odds of landing an interview.

Lastly, sign off the right way. Keep it professional yet personal. Here's an example of what this could look like:

I’m eager to discuss how I can contribute to your sales targets and team goals. Please feel free to reach out so we can set up an interview at your convenience.

Best regards,

If "Best regards" feels too played out for you, here are other sign-offs you can consider:

Kind regards,
Respectfully,
Thanks for your time,

This last section is your final shot to resonate with the hiring manager. Make it count.

3 Essential Business Cover Letter Tips

You're now up to speed on the basics of cover letters.

Next up, we'll dive into some must-know tips to take your sales cover letter to the next level, starting with:

#1. Match Your Resume

Going for that sales position? Then having a sharp application matters.

For that exact reason, get your cover letter to match your resume in style and formatting. A mismatch might come off as unprofessional.

Keep your information straight and clean on the page, and ensure your fonts are on point from top to bottom. Oh, and while you're at it, get those margins and line gaps just right. Let's keep that cover letter snappy and on one page.

Pitch yourself perfectly!

Or Use A Cover Letter Template Instead

Want to skip all the hassle?

Our cover letter templates are just the ticket. Use our resume builder while you’re at it, and then match your cover letter to the T.

Not to mention, with input from global hiring experts, all our templates are top-notch and industry-approved.

Problem solved!

#2. Mention Qualifications

You can't skip talking about your qualifications in your cover letter, especially for a sales job.

Qualifications aren't just a checklist for hiring managers; they're the building blocks that show you can do the job well. So, dig a little deeper than your resume.

Sure, your resume says you led your team in sales for three quarters. But in your cover letter, you can say how you did it. Did you initiate a new customer engagement strategy? Or maybe you excelled at cold calls? Make sure to explain it.

By expanding on your qualifications, you're giving the hiring manager a sneak peek into how you operate and what you could bring to their team. Trust me, they'll appreciate the extra insight, and it might just land you that interview .

#3. Add Any Relevant Links

As an extension of your sales resume , your cover letter is a great place to add any relevant links.

Sure, your resume might have a section for your LinkedIn or portfolio, but why not make it easy for the hiring manager?

Direct them straight to the good stuff. Add a line in your cover letter that says something like, "You can see examples of my sales achievements on my LinkedIn profile," and then hyperlink it.

Doing this sends a clear message: you're not just talking about your skills and achievements; you're showing them off in real time. It saves the hiring manager time searching for them and gives them an easy way to learn more about you right away. It's a small detail, but it could make you stand out in a crowded field.

Key Takeaways

And that’s a wrap on what makes a great sales cover letter!

We hope that our guide has made you more confident about writing your own sales cover letter and that you’ll land your dream job right away.

But before we go, let’s recap our most important points from this article:

Start your sales cover letter by including all your relevant contact information and then fill out the hiring manager’s contact information. Keep this factual, especially your email and phone number. Otherwise, you might miss an interview opportunity.
Add hyperlinks to your cover letter for convenience. Even if your sales resume already links to your LinkedIn profile or a sales portfolio, you should add them to your cover letter and make it easier for the hiring manager to see them.
The body of your cover letter is where you should go into detail about what makes you right for the job. Make sure you don’t skip your qualifications—they can make you stand out from other candidates and help convince the hiring manager you’re right for the job.
Before you send in your cover letter, sign it off professionally. Pick an appropriate closing line and add your full name underneath before sending in your application.

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Salesman Cover Letter Samples & Examples That Worked in 2024

The best way to pitch yourself to your potential employees is through an impressive salesman cover letter . In this comprehensive guide, we've gathered valuable tips, templates, examples, and cover letter samples that will make the process of writing yours as easy as can be.

Outbound Sales Development Representative at ChowNow Cover Letter Sample

Keep reading to learn all about:

How to create a salesman cover letter header and headline
The importance of including a personalized greeting on your cover letter
What to say to hook employers’ attention in your cover letter introduction
Ways to highlight your professional value as a salesman in a cover letter
How to effectively conclude your salesman cover letter
Accessing top resources for job-seeking salesmen

1. How to create a salesman cover letter header and headline

Writing an effective cover letter as a salesman starts with creating a good-looking header and headline.

A header and headline serve two key purposes on your cover letter:

To give the letter visual structure
To provide the employer with all the necessary introductory information

You will craft your cover letter header first , including key details such as your name, your professional title, your professional contact information, and the name of the company you are applying to.

Here is an example of a well-formatted salesman header

Jonathan Star , Professional Salesman (123) 456-7890 | [email protected] | linkedin.com/in/jo-star

To: Reefer Boating Supplies Sales Department 1234 Street Address Honolulu, HI 96795

Once your header is in place, you can then write your headline. Think of it as if your cover letter is a story and your headline is the title — what key information should you include in your title to capture the employer’s attention and compel them to continue reading?

Here is an example of a great headline from a salesman's cover letter

My 3 Best Success Stories as a Salesman & How I Can Achieve Similar Success at Your Business

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2. how to include a personalized greeting on your salesman cover letter.

Following your header and headline is the greeting of your cover letter.

You have one of two options when writing your greeting — to use a generalized greeting , such as “To Whom It May Concern,” or to use a personalized greeting that addresses a specific person by name. This specific person should be the staff member most likely to review your application, such as a hiring manager.

In almost every instance, your best choice is to opt for a personalized greeting. By doing so, you make your letter feel more exclusive to one employer , making it more likely that they will continue reading and remain engaged with the content.

Here are 3 examples of personalized salesman cover letter greetings

Dear Hiring Manager Sarah Smith,

Dear Mrs. Sarah Smith,
Dear Manager Sarah Smith & the Sales Team,

3. How to craft an eye-catching salesman cover letter introduction

When you are attempting to land a sale, one of the most important first steps you can take is to introduce the product you are offering to the customer in a way that hooks their attention.

The same is true when writing a cover letter — your introduction should compel the employer to want to know more . Plus, a well-written, compelling introduction can create a great first impression by demonstrating in real time how great of a salesman you are.

Your introduction should always include:

A brief overview of your professional history
A statement on why you are enthusiastic about applying to this company
Any specialized areas of expertise you possess

Here is an example of a compelling and effective salesman cover letter introduction

I write to you today with great excitement about the opportunity to join your renowned sales team. As a salesman with more than 4 years of experience working in the energy drink industry, I know I have the expertise your team needs to land major deals with big-name brands. Along with a long history in sales, I also have experience as a promotional manager, which has allowed me to develop a deep understanding of the customer sales cycle as it relates to current trends.

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4. How to highlight your professional value as a salesman in a cover letter

Once you have hooked the employer’s attention with your introduction, you can begin to offer more in-depth insights into what makes you a valuable employee and member of a sales team.

As you describe your top skills, accomplishments, and other qualifications , always consider how you can relate this information back to the specific needs of the employer. For instance, if you have consistently exceeded your sales targets in a previous position, explain how you can accomplish similar success for the employer’s company or brand.

Here are 6 skills to describe in a salesman cover letter

Excellent verbal communication
Product promotion tactics
Inventory management
Setting sales goals
Negotiation
Conflict management and problem-solving

Here is an example of how to describe an accomplishment in a cover letter

As a door-to-door salesman for [Former Employer], I spoke and negotiated with more than 80 customers daily. In my time in this position, I exceeded my sales goals by 15% per month on average, as well as achieved 30% higher total overall sales compared to my peers.

5. How to effectively conclude your salesman cover letter

The final step to writing a great salesman cover letter is to craft an effective conclusion .

To do so, you must include:

An enthusiastic sentence saying you are looking forward to hearing from them
Clear instructions on how and when to contact you
A statement on when you plan to follow up (letting the employer know you will follow up can often encourage them to contact you more promptly)
A formal sign-off

Here is an example of an effective conclusion from a salesman's cover letter

My deepest thanks for taking the time out of your busy schedule to read my cover letter and review my application. As the newest member of your team, I am confident I can provide the quality service and care your customers deserve. Please contact me at your earliest convenience at (123) 456-7890 on any weekday between the hours of 8 a.m. to 5 p.m. I plan to reach back out next Friday afternoon to touch base if I have not heard back!

With Appreciation,

[Applicant Name]

6. Top resources for job-seeking salesmen

To look for a job as a salesperson can be incredibly intimidating. But at the end of the day, it all boils down to a combination of perseverance, determination, and patience. If you need advice on where to look for suitable job opportunities, you can start by looking into some of these resources:

Industry-specific job boards: Explore platforms like SalesHeads and SalesTargetJobs for job listings in your field worldwide.
Professional associations: Join organizations such as the National Association of Sales Professionals (NASP), the Institute of Sales Management (ISM UK), or the Sales Management Association (SMA) for access to job boards, training resources, and networking events.
LinkedIn Sales Navigator : Use this tool to identify job opportunities, connect with hiring managers, and stay updated on industry trends and news.
Sales training courses: Apart from the training provided by professional associations, you can also enroll in sales training programs offered by institutions like Dale Carnegie , Rains Sales Training , or Sandler Training to enhance your sales skills, techniques, and strategies.
Online sales communities: Join online communities and forums like Sales Gravy or SalesLoft to engage with fellow sales professionals, share insights, and discover job leads.
Sales recruitment agencies: Partner with sales-focused recruitment agencies such as Sales Talent Agency , Hays Sales or Michael Page to access exclusive job openings and receive personalized job search assistance.

When it comes to landing a job, so much of it depends on factors you can't control. But what you can control is the quality and execution of your resume and cover letter. So, without further ado, go for it!

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

Salesman Cover Letter FAQ

What's the best way to showcase my sales skills in a cover letter.

Focus on specific examples of your sales achievements and successes, highlighting metrics such as revenue generated, sales targets exceeded, or new clients acquired. Use concrete examples to demonstrate your sales prowess and the value you can bring to the company.

How can I stand out from the competition in my salesman cover letter?

Tailor your cover letter to the specific job and company, demonstrating your understanding of their needs and how you can address them. Highlight unique experiences, skills, or accomplishments that set you apart from other candidates, and showcase your enthusiasm for the role.

How long should my salesman cover letter be?

Aim for a concise and focused cover letter that is no longer than one page. Keep your cover letter succinct, focusing on the most relevant information and avoiding unnecessary details or repetition.

How can I convey my passion for sales in my cover letter?

Use your cover letter to convey your passion for sales by sharing anecdotes or stories that illustrate your enthusiasm, drive, and commitment to the profession. Express genuine excitement about the opportunity and showcase your eagerness to contribute to the company's success through your sales expertise.

Should I mention referrals or connections in my salesman cover letter?

If you have a mutual connection or were referred to the position by someone within the company, it can be beneficial to mention this in your cover letter. Briefly mention the referral in the opening paragraph or closing statement to emphasize your connection and establish credibility with the hiring manager.

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

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Cover Letter Examples for Sales and Marketing Jobs

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How to Write a Sales Cover Letter

Personalize your cover letter.

Review Examples and Templates
Sample Sales Cover Letter

Sample Marketing Cover Letter

More Sales, Marketing, & PR Letters

When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job.

Here are tips for how to write a strong sales, marketing, or public relations cover letter and what you should include, with examples and a template to download.

Quantify Your Past Achievements

Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value.

Make Your Achievements Visually “Pop” on the Page

The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example:

Consistently growing YOY sales by 20% each year for the last five years;
Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
Designing and launching a dynamic referral program that increased customer referrals by 60%.

Show Employers How You Would Offer an Advantage

Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy.

You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job.

Share Details on Skills

Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Learn what marketing skills and sales skills employers are looking for.

But aim to discuss your skills in the context of previous achievements. Rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.

Make It Easy to Read

Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.

You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers.

Make sure your pitch in the cover letter is calibrated to your audience—write a letter that targets the company and its needs.

Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.

Review Letter Examples & Templates

Review the examples of sales- and marketing-related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best-qualified candidate.

Sample Cover Letter for a Sales Position

This is an example of a cover letter for a sales position. Download the letter template (compatible with Google Docs and Word Online) or see below for more examples.

Sample Sales Cover Letter (Text Version)

Tina Applicant 123 Main Street Anytown, CA 12345 555-555-5555 tina.applicant@email.com

July 20, 2020

Alcore Pharmaceuticals 123 Business Rd. Business City, NY 54321

Dear Sales Team Leader,

I was excited to find your website posting for a new pharmaceutical sales representative. I recently graduated from Marybore University with a degree in microbiology, and I meet all of your requirements for an entry level sales position.

I believe I would be a great fit with Alcore Pharmaceuticals because, in addition to my background in chemistry and microbiology, I’ve acquired many skills necessary to perform as a successful sales professional. I have:

Strong presentation skills from my minor in mass communications
Knowledge of pharmacology and medical terminology
Proficiency with word processing and spreadsheet software
The ability to function independently while also being a team player
A driver's license and flexible schedule

Thank you so much for taking the time to review this introduction. I’ve included my resume for your review. My cell phone number is 555-555-5555 and my email is myname@myemail.com.

Tina Applicant

Marketing Cover Letter Email

Subject: Marketing Specialist Position - Your Name

Dear Marketing Team Leader,

I was excited to find the posting for a Marketing Specialist on the careers page of the Fairfield Credit Union website. I meet all of your requirements and I am confident I would be a valuable addition to your marketing team.

I am adept at all forms of marketing, with an expertise in digital platforms. At my current position, I'm in charge of several advertising campaigns that have increased company revenue by 25 percent in the past year alone.

With more than five years of relevant experience, I can bring to Fairfield Credit Union:

Creativity and imagination
Interpersonal and corporate communication skills
Strong analytical skills
Effective copywriting
An ability to identify and reach out to stakeholders and influencers

I’ve included my resume for your review. If you have any questions, feel free to contact me at 555-555-5555 or by email, myname@myemail.com. Thank you for taking the time to read this introduction and to review my application. I am truly excited about this opportunity.

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15 Salesperson Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Salesperson jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Job seekers might be tempted to think that an employer will take their word for who they are and what they can do. However, a cover letter is an opportunity for candidates to introduce themselves and sell their skills before the employer has even seen their resume.

Here are 15 amazing Salesperson cover letters that are professionally written and will help you stand out and get that job!

Salesperson Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Salesperson Sample 1

Dear recruiter:

I am a recent business graduate and I am interested in pursuing a career in sales. I would like to apply for the position of Salesperson that is currently available at your company. I have excellent communication skills, both verbal and written, and can also multi-task effectively. The experience I gained as an intern at ABC Company has proved invaluable. Please let me know if you need any further information from me as soon as possible so that we can start discussing this opportunity further.

Salesperson Sample 2

I am writing in response to your listing for a Salesperson position. I am confident that I have the skills and qualifications required to do well in this position. As outlined on my resume, I have experience working as a Salesperson at ABC Company for 2 years, where I was responsible for increasing sales by 25%. Due to my success in this capacity, my former employer offers me an excellent recommendation.

My interpersonal skills are also notable; one of the primary reasons why many of my customers remain loyal is because they enjoy working with me. My ability to think critically allows me to quickly identify what customers need and then go out of my way to make it happen. Furthermore, I know how important it is that all transactions are completed smoothly.

Salesperson Sample 3

Dear (name of contact),

I am writing to apply for the Salesperson position listed on your website. I am interested in contributing my experience and skills to help your company achieve its goals.

I have over 7 years of experience with recruiting, developing relationships, marketing, leading teams, and more. I am passionate about working with people and understand the importance of building an excellent team that will bring success for all. I also have knowledge in UX design that is needed for this position. You can view my portfolio here: www.(website address).com/portfolio/salesperson/. If you are considering me as your candidate please let me know so we can schedule a time to discuss this opportunity further. Thank you

Salesperson Sample 4

I am interested in the Salesperson position at your company. I have a proven track record of successful sales in the business to business sales industry with experience developing new accounts, meeting sales goals, and growing revenue. I am eager to join your team and continue my proven success.

Salesperson Sample 5

Please find attached my resume for your consideration. As a Salesperson, I would be an asset to your team with my strong customer service background and attention to detail. I am very organized and comfortable working in a fast-paced environment.

The position for which you are hiring is one that I would excel at, given my years of experience as well as strong negotiation skills. If you would like to discuss this opportunity further, please don’t hesitate to contact me at (123) 456-7890 or email me at [email protected]

Salesperson Sample 6

I am writing to express my interest in the Salesperson position with your company. As a native Spanish speaker and someone who has been working in the sales industry for more than 10 years, I believe I am a strong candidate for this position.

My experience includes opening up new accounts and developing relationships with customers to ensure that their needs are met. I have excellent communication skills and am confident that my talents will add value to your organization.

Salesperson Sample 7

(Your Name)

(Your Address) Ref: (Position Title) The Company I wish to work for is well-known as one of the largest providers of (product or service), and it develops and sells products that are world leaders in their field. The company strives for continued growth by establishing new markets, diversifying its product range and pursuing selective acquisitions. I believe these objectives would make a good match with my professional skills and experience. I am looking for a role as a Salesperson because my experience includes both sales and marketing, which gives me an understanding of what the company needs to provide consumers. Furthermore, my abilities include leadership, organization, time management skills and customer service which will help me succeed quickly in this role.

Salesperson Sample 8

I am a recent college graduate and eager to land a job in the sales industry. I have an engaging personality and take pride in my attention to detail. It is my ambition to work with individuals, but also build relationships with companies that will last for years. As a Salesperson, I would be committed to providing exceptional customer service and meeting the needs of every individual.

Salesperson Sample 9

Dear _______,

I am interested in the Salesperson position that recently opened up at H&M. My experience as an Operations Manager for BMW will be beneficial to your team. I have excellent customer service skills and am able to work well independently or with a group. I am confident that my skills will deliver the results you are looking for. If you need any further information please contact me at ____-____-____

Salesperson Sample 10

Dear Mr. Burd,

I am eager to show you my strong sales skills and excellent communication skills by taking on the role of Salesperson for your company. I am confident that I am the right person for this position because of my outgoing personality, experience in managing high-pressure situations, and interest in learning more about your company’s products. Please contact me at _______ for a phone interview so that we can discuss how I can help contribute to your team. Thank you very much!

Salesperson Sample 11

Dear Hiring Manager, I am writing to express my interest in the Salesperson position with your company. My experience as a Salesperson would be an asset to your company and help me attain the goals that you have set for this role. I am confident that my skills and qualifications will provide value to your organization. Let me know if you need any further information. Thank you,

Yours Truly

Salesperson Sample 12

Dear Mr. Smith: I am a talented and accomplished Salesperson who has an extensive background in sales and marketing and a proven track record of success. I am confident that my skills and competency will make me an excellent addition to your organization.

I know how important it is for companies to maintain high levels of customer service, which is why I work hard to exceed my customers’ expectations every time. It would be an honor to get the opportunity to get started with your company, so please contact me at your earliest convenience so we can find the perfect position for me!

Sincerely, __________________

Salesperson Sample 13

I am writing to express my interest in the Salesperson position. I am excited about the opportunity to contribute my skills and experience towards achieving our company’s goals. I would be pleased to schedule an interview at your convenience. I have 8 years of experience in Sales and Marketing with a diverse background, including: – Experience working in small and large companies with increasing responsibilities – Building strong customer relationships through excellent customer service and meeting individual needs – Growing sales for a variety of products, such as IT solutions, HR solutions, or janitorial services – Developing marketing strategies that result in increased profitability for clients

Salesperson Sample 14

The position of Salesperson is open. I am a hard working individual who can change with the needs of my company. I believe that success is about more than just what you do, it’s about helping people, communicating effectively and building relationships.

I would like to tell you why I think I would be an excellent fit for this position. My background in sales has given me the skills necessary to build on-going relationships with clients and suppliers alike. I enjoy being hands on so customer visits are something that come naturally to me as well as phone calls and email correspondence with clients and colleagues alike. Consideration of other peoples’ needs is important for me so I’d be more than happy to provide exceptional support.

Salesperson Sample 15

Dear Hiring Manager,

I am a Salesperson with over 3 years of experience and am seeking a new opportunity. My desired skills and qualities include: excellent phone etiquette; strong attention to detail; and the ability to identify and satisfy customer needs. I would like to read more about this position and speak with you in person. Please contact me at ************@gmail.com or (phone number removed). Thank you for your time!

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Salesperson cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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How to Write an Effective Sales Manager Cover Letter and Resume

Many job applicants write cover letters without much thought. However, this is a big mistake. When writing your sales manager cover letter, it will boost your job application if you can sell yourself as the ultimate candidate. A great cover letter, along with a great sales manager resume, is essential to acing the hiring process.

In your sales manager cover letter, you can highlight your experience in sales manager positions that you have previously held as well as the successful strategies you used in those positions. Overall, your cover letter should establish yourself as a valuable asset to the company. The cover letter tips in this article will show you how to do exactly that.

Find your bootcamp match

Sales manager cover letter guide.

An impactful sales manager cover letter follows a fairly specific formula. In this section, we break down the necessary components and share some cover letter writing practices you can use when writing your own. You will also find an example that will help you showcase your sales manager skills.

Why Does Your Sales Manager Cover Letter Matter?

A sales manager cover letter is a key document because it acts as your initial sales pitch for why you should be hired. Your cover letter is your opportunity to distinguish yourself from other job seekers and tell the company about your sales training, exceptional qualifications, and past successful sales. Furthermore, it is a great time to show the company that you share its goals.

All of this is extremely valuable during the competitive application process. In fact, the Bureau of Labor Statistics estimates that jobs for sales managers will increase by seven percent between 2020 and 2030. This is on par with the growth of the United States economy as a whole, which means that the supply of sales managers is projected to keep pace with demand.

In a sales manager cover letter, you can add accomplishments and academic qualifications that you think will help you perform well in the job, and explain how the sales techniques you’ve mastered can increase company revenue. To write a powerful cover letter, you should highlight your strong work ethic and detail how you would contribute to a creative sales team.

Essential Components of Your Sales Manager Cover Letter

To write a strong cover letter, you need to incorporate several components. Make sure that the following four things are included somewhere in your letter.

Soft skills. In the context of sales management, the most important soft skills are leadership qualities such as integrity, listening skills, reliability, and team-building. These are skills that you must have to be part of the sales staff of any company.
Sales management skills. It is good to provide evidence of your sales manager skills when writing your cover letter, as companies closely evaluate these skills when considering a candidate. These skills include coaching, selling, innovation, and other core sales management behaviors.
Sales skills. Of course, you need to establish yourself as an excellent salesperson. You can do this by mentioning your track record and prior experience. You can discuss a successful email campaign you ran in a previous role, different sales pipelines that you established, or your use of effective sales tactics.
Accomplishments. You should also highlight the professional accomplishments you have achieved throughout your career. These may include being an award-winning sales manager or achieving a high percentage of sales growth after implementing successful campaigns.

5 Tips for Writing a Strong Sales Manager Cover Letter

Use the following tips to create a strong sales management cover letter that will impress anyone who reads it and improve your chances of landing an interview.

Be professional. When writing your sales manager cover letter, you must maintain a professional tone in your writing. Remember that you cannot write the way you speak and that the hiring manager whom you are addressing is also a professional. The tone of your letter should be warm and friendly without being too casual.
Show your passion. A perfect cover letter will show how much you want to work for the company in question, why you have always admired it, how it aligns with your career goals, and what you like most about your career as a sales manager.
Be honest. It is best to be honest when writing your cover letter, as lies can easily be discovered. Make sure that you are honest about the clients you have worked with, the teams you have led, and the sales you have made. Your references may be checked and, if any deceit is uncovered, you may ruin your chances of being hired.
Research the company. One of the best ways to get information about the company is to read its annual report, which you can typically download from its website. This way, you can learn about its activities, accomplishments, mission, vision, and goals for the future. These are very important points that can impact future sales decisions. This strategy will also ensure that you align yourself with the company in your cover letter.
Proofread. Before sending your cover letter, you should read it many times to check for errors. Do this ahead of time so that you can make corrections. Your sales manager cover letter must not have spelling or grammatical errors. It must be fluid, and you should remember to write in an active voice.

Sales Manager Cover Letter Example

Use the following sample cover letter to help write yours. This will aid you in finding your next job as a sales manager at the company you’ve always dreamed of working for.

Sales Manager Cover Letter Sample

[Your Name]

[Your Phone Number]

[Your Email Address]

Dear [Hiring Manager’s Name],

I am writing this letter to apply for the sales manager position at [company name]. I am very excited for this opportunity and I believe that I am the perfect candidate due to my extensive experience in the field.

Thanks to my studies and the hands-on professional experience I have gained in previous positions, I have developed extensive sales knowledge. In addition, I have increased the annual revenue of each client to whom I have offered my services, by an average of [X] percent.

I have worked closely with marketing managers from different industries throughout my career to develop effective sales strategies. I consider myself a professional with problem-solving, communication, and leadership skills. I can make decisions with sound judgment as needed.

I possess a great work ethic that can contribute to your company as part of your sales team. As a sales manager at [Name of the Previous Company You Worked For], I have been able to facilitate online promotional campaigns for a wide variety of products and services, while also being in charge of a high-level and highly productive team.

Thank you for your attention and for the opportunity. I invite you to read my resume and learn a little more about my experience, studies, and training. I look forward to hearing from you.

Sales Manager Resume Guide

a woman holding a laptop after she has finished writing a sales manager cover letter

In this section, we will show you important tips, suggestions, and examples so that you can create an impressive sales manager resume.

Why Does Your Sales Manager Resume Matter?

A sales manager’s resume includes all the details of a person’s professional life. Through a resume, the employer can determine if a candidate is a good fit for the company’s objectives. Once a hiring manager understands your relevant experience, they will have a better idea of how you will perform in the job.

It is important to list any courses in sales training in addition to any bachelor’s or master’s degrees you hold. It is also important to mention your successful sales campaigns. This is also a suitable time to mention noteworthy clients you have worked with in the past.

Essential Components of Your Sales Manager Resume

Below are the components that your sales manager resume should include. You must follow these recommendations to write a successful resume.

Header. In the header of your sales manager resume, you must place your name in a larger font than the rest of the text. Then you can place your contact details, including your phone number, address, and email. Make sure that all your data is correct so that the company can contact you easily.
Executive summary. When writing your sales manager resume, make sure to include an executive summary that is impactful and communicates your achievements, experience, skills, and qualifications.
Professional experience. Make a list of your previous sales jobs, and include the position you held in the company as well as the years you were in that position. Also, include a list of the activities and achievements you carried out in that position.
Key skills. Knowing what skills to add to a resume can be hard. Focus on skills that a sales manager must have to perform well in their field. Include hard skills such as software management, financial forecasting, and sales planning, and some soft skills such as analytical skills, leadership, and critical thinking.
Key achievements. A key way to stand out from other sales managers is to show your accomplishments, so include industry-relevant achievements on your resume. It is important to be as specific as possible in this section.

5 Tips for Writing a Strong Sales Manager Resume

Below are some tips for creating an impressive resume. Remember to pay attention to details, and focus on demonstrating why you are the ideal sales candidate.

Write an excellent summary. The executive summary is the first impression anyone who reads your resume has of you. Concentrate on writing a compelling summary that will make the hiring manager want to read on and learn more about your experience and training.
Quantify your achievements. It is good to include your achievements by quantifying them. As a sales manager, you should back up your achievements with references that show the results in measurable terms, such as the overall monetary worth of your campaigns or the number of employees you have been in charge of.
Read the job description. Make sure you read the company’s job post carefully. You can include keywords found in the job post so that your resume will pass through the applicant tracking systems (ATS). This way, you can be sure your resume will get into the hiring manager’s hands.
Focus on your sales experience. It is unnecessary to include all the information regarding non-sales jobs you had before starting your career as a sales manager. It is better to focus on the sales jobs you have held, even if you have only had an entry-level position, and describe all your accomplishments in detail.
Design. You should use designs that look professional, clean, and minimalistic. That’s why we recommend that you look at sample resume templates and choose one that you feel comfortable with. In the next section, we look at some specific examples.

Sales Manager Resume Examples

Below is an example of a sales manager’s resume and an example of the executive summary. As you’ll be able to see, our examples adhere to the components and tips discussed above.

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

Sales Manager Resume Sample: The Executive Summary Section

Executive Summary

Sales professional with five years of experience leading successful marketing campaigns, including digital marketing, email marketing, and partner marking campaigns. Experience working with diverse clients, including several Fortune 500 companies. Highly qualified, proactive, and responsible, with strong leadership and negotiation skills .

Sample Sales Manager Resume Template

[Your Full Name]

[Your Address]

[Write a brief summary of your Sales Manager experience and accomplishments. This should be no more than a few sentences.]

[List your skills in bullet-point format, including managerial skills and soft skills.]

Professional Experience

[Company Name] | [Location] [Job Title] [Date Started – Date Ended]

[List your key responsibilities and accomplishments for each role.]
[Be specific and detail-oriented to show your impact.]

[Company Name, Location] [Job Title] [Date Started – Date Ended]

[Institution Name] | [Location] [Graduation Date] [Degree]

[Add details about relevant coursework, special achievements, and any honors.]

Sales Manager Resume Template Resources

Sales manager resume . This is a Word resume template. The template is specially designed for a sales professional to list work experience chronologically.
Marketing resume . This is a Word marketing resume template. This is an eye-catching template to list your studies, skills, and work experience. This is a bold design, but you can change the font and colors.
Minimalist resume . This is a Word template that you can use for your sales manager resume. The template has a minimalist style that you can customize, and you can also combine it with a minimalist cover letter template.

Importance of a Sales Manager Cover Letter and Resume

A compelling cover letter and a sleek resume are a sales manager’s way of communicating their sales experience to employers. You must have these documents ready and well-curated to get your next job in the industry.

Sales Manager Cover Letter and Resume FAQ

To write your sales manager cover letter, you should, first of all, address the hiring manager of the company directly. Start by explaining why you would be a good fit for the sales manager position. Describe how your skills and accomplishments will help you meet the company’s goals and how your vision aligns with their ideals.

In your sales manager resume, it is very important that you create a list of your skills. This list should include the skills you have in reporting, statistical analysis, use of systems, and soft skills such as communication, coaching, and leadership skills. You can also detail management skills on your resume .

When you are following an application process, you must follow the steps indicated by the recruiter or hiring manager. If the job ad suggests that you send the cover letter and resume together, then do it. They are sometimes kept separate in the application process, in which case they will be individually requested at different times.

A sales manager is a highly trained professional who must have skills in leadership, coaching, communication, customer relations, management, and personnel management skills, including hiring and recruiting sales representatives.

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COMMENTS

Sales Cover Letter Example and Template for 2024
Using numerical data in your cover letter can show a hiring manager evidence of your skills. When you describe your previous sales experience, include data that shows your success in the role. This data can emphasize the value you might bring to the organization. 2. Relate your skills to the position and company values.
Sales Representative Cover Letter Example and Template for 2024
2. Introduce yourself. In the first paragraph of your cover letter, introduce yourself and state the sales position for which you're applying. Express enthusiasm to show employers your interest in the role. For example, you may write that you're excited to apply for the company's open sales representative position.
7 Best Cover Letter For Sales Job Samples
Cover Letter For Sales Job. Dear hiring Manager, The writing to apply for the position of Sales Associate at your company. Based on my research, I believe that I would be a valuable asset to your team. As a Sales Associate, I would bring my extensive experience in customer service and sales.
Persuasive Sales Cover Letter Examples & Templates
A sales cover letter is a chance to sell yourself. It's an opportunity to personalize your job application and explain why you're the best person for the sales job you want. Moreover, it gives you a chance to prove that you have the selling skills necessary to succeed in a role. Research shows ...
Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role
The standard cover letter opening line is something along the lines of: "I'm interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. While these sentences might not kill your chances of getting the job, they generally don't help.
Sales Cover Letter Example & Tips
4. Sales cover letter template. Finally, here's a sales cover letter template that you can easily copy and paste into Microsoft Word or Google Docs: Today's Date. Hiring Manager's Name. 123 Company Address. Company's City, State, Zip Code. (xxx) xxx-xxxx. [email protected].
Sales Representative Cover Letter Samples
How to write a sales representative cover letter for an application for employment: 1. Format a Cover Letter for Sales Rep Jobs Perfectly. Pick an elegant font for your cover letter, one that matches your sales representative resume. Stick to the popular 11-12pt font size in your body text.
Sales Cover Letter Example for 2024 (w/ Templates!)
Top ↑ Sales Cover Letter Example 5 Steps for the Perfect Sales Cover Letter #1. Put Contact Information in the Header #2. Address the Hiring Manager #3. Write an Eye-Catching Opening Statement #4. Use the Cover Letter Body for the Details #5. Wrap It Up and Sign It 3 Essential Business Cover Letter Tips #1.
Sales Cover Letter Examples, Templates and Writing Tips
Let's check out two salesperson cover letter examples to start things off: 1. Sales Cover Letter Examples. Let's have a look at Melvin. Melvin's the oldest of the Rios siblings, 5-foot-9, and an expectant father. But—the lead-in to capture the director of sales' attention needs more.
Professional Sales Cover Letter Examples for 2024
Associate Director Cover Letter. Automotive Salesperson Cover Letter. Car Dealership Agent Cover Letter. Client Relationship Manager Cover Letter. Client Service Associate Cover Letter. Commercial Manager Cover Letter. Contracts Administrator Cover Letter. District Manager Cover Letter. Franchisee Cover Letter.
Sales Associate Cover Letter Example and Template for 2024
A sales associate cover letter provides support for your resume and allows you to expand on your skills and experience. Including the proper information and sections on your cover letter displays your professionalism, organization and attention to detail to a hiring manager or recruiter. Here are some components to include in your sales ...
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City, State, Zip Code. Cell: 000-000-0000. [email protected]. Dear Ms. Harris, I would love to fill the open salesperson position at American Furniture Factory that I read about in today's classifieds. I have seven years of sales experience under my belt working in car sales and would like to bring my skills to the furniture industry.
Sales Cover Letter: Example & Tips for Sales Positions
a closing paragraph, sign-off statement and your name, a postscript (P.S.). That's our recommendation on what to put in the perfect sales cover letter. It's kind of like the BANT framework, but to get the sales job. Make sure the related resume for sales positions is in tip-top shape, as well: Sales Associate Resume.
How to Write a Sales Cover Letter (With Examples)
Example 1. This sales cover letter sample provides a potential template for you to use: Dear Ms Tailor, I am writing to you regarding the position of senior sales representative at Loughty Retail. I saw the job advertisement on the Indeed website, and I am very excited to submit my application.
Salesman Cover Letter Samples & Examples 2024
Salesman Cover Letter Samples & Examples That Worked in 2024. Show recruiters that you're the right person for the job with your personalized salesman cover letter. No matter your career stage — student, intern, or experienced professional — you need to pen a cover letter to make your job application truly complete.
Cover Letter Examples for Sales and Marketing Jobs
Effective copywriting. An ability to identify and reach out to stakeholders and influencers. I've included my resume for your review. If you have any questions, feel free to contact me at 555-555-5555 or by email, [email protected]. Thank you for taking the time to read this introduction and to review my application.
Sales Agent Cover Letter Examples & Samples for 2024
Free Sales Agent cover letter example. Dear Mr. Phillips: As a customer-centric and bottom-line-driven professional with more than nine years of experience propelling corporate sales and revenue through new account generation and customer service excellence, I am pleased to present the enclosed resume in regards to the Sales Agent position you ...
15 Salesperson Cover Letters That Will Get Hired (NOW)
Salesperson Sample 1. Dear recruiter: I am a recent business graduate and I am interested in pursuing a career in sales. I would like to apply for the position of Salesperson that is currently available at your company. I have excellent communication skills, both verbal and written, and can also multi-task effectively.
Sales Consultant Cover Letter Examples
Sales Consultant Job Seeking Tips. Working on your cover letter is one of the first things you should do when starting to look for jobs as a Sales Consultant. These five tips will help guide you in writing a top-notch cover letter. 1. Make sure you include different ways to get in touch with you, without giving too much information.
Sales Manager Cover Letter Example and Template for 2024
Here are the steps you can take to write an effective sales manager cover letter: 1. Share your contact information. Create a heading with your contact information to introduce yourself to the hiring manager and provide them with information to contact you. The information can be on a new line underneath your full name, with your phone number ...
Sales Manager Cover Letter and Resume Examples
Many job applicants write cover letters without much thought. However, this is a big mistake. When writing your sales manager cover letter, it will boost your job application if you can sell yourself as the ultimate candidate. A great cover letter, along with a great sales manager resume, is essential to acing the hiring process.
How To Write a Sales Administrator Cover Letter (With Examples)
Here's a sample cover letter for a sales administrator: Marcus Ong Beng Chin. Singapore. (65) 9555 5555. [email protected] 4 March 2024 Mr. Robert Chan. ABC Company Dear Mr. Chan, I am writing to apply for the Sales Administrator position at your company as advertised. With my previous experience in sales coordination and administrative ...
How to Write A Letter of Application For A Job + Examples
For example: Application for [Job Title] Position - [Your Full Name]. Start with a professional salutation. If you have the recipient's name, use it (e.g., "Dear Mr. Smith") or "Dear Hiring Manager" if the name is unknown. Begin the application letter's content with a brief introduction expressing your interest in the position.
How To Write a Sales Assistant Cover Letter (With Example)
To create an effective sales assistant cover letter to accompany your resume, follow these steps: 1. Create a header. When preparing a cover letter for a sales assistant cover letter, create a header by placing your contact information at the top of the page. This includes your full name, phone number, email address and current location.
How To Write a Sales Director Cover Letter (With Examples)
Cover letter sample for a sales director Here's an example of a typical cover letter for a sales director job application: Richard Smith Birmingham 44 (0)1632 960513 [email protected] 18 March 2024 Mr. D Brown Wavewords Dear Mr. Brown, I would like to apply for the sales director position advertised on your company's website. With a bachelor's degree in business administration and six years ...
How To Write A Sales Director Cover Letter (With Examples)
Sales Director Cover Letter Example Here is an example of a cover letter for the sales director position that you can take inspiration from when writing your sales director cover letter: Monika Paul Pune, Maharashtra (91) 92544-59888 [email protected] 24 February 2024 Mr. Rajiv Tyagi Wavewood Private Limited Dear Rajiv Tyagi, I am thrilled to apply for the sales director position at ...
How To Write an Application Letter (With Template and Example)
Follow these steps to compose a compelling application letter: 1. Research the company and job opening. Thoroughly research the company you're applying to and the specifications of the open position. The more you know about the job, the better you can customize your application letter. Look for details like:
What Is the Difference Between Sales and Marketing
Sales: The main goal of sales is to convert leads generated by marketing into actual buyers. Therefore, sales focus on closing deals, meeting sales targets, and generating revenue for the company to help the business grow. ... a well-written job application letter can make all the difference in landing a dream job. It serves as your first ...
How To Write a Pharmaceutical Sales Representative Cover Letter (With
Pharmaceutical sales representative cover letter template. Here is a cover letter template you can use to create your own pharmaceutical sales representative cover letter: [Your Name] [City, State] [Your Phone Number] [Your Email] [Today's Date] [Recipient's Name] [Company's Name] Dear [Recipient's Name], I am writing to express my interest in ...

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Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Sales Cover Letter Tips

Use a professional font.

Avoid flowery language without sacrificing flow.

Highlight relevant skills.

Reference quantifiable achievements.

How to Write a Sales Cover Letter

First Body Paragraph

Second Body Paragraph

Third Body Paragraph

Sales Cover Letter Template

Sales Cover Letter Example

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Sales Cover Letter Example for 2024 (w/ Templates!)

Sales Cover Letter Example

5 Steps for the Perfect Sales Cover Letter

#1. Put Contact Information in the Header

#2. Address the Hiring Manager

#3. Write an Eye-Catching Opening Statement

#4. Use the Cover Letter Body for the Details

#5. Wrap It Up and Sign It

3 Essential Business Cover Letter Tips

#1. Match Your Resume

Or Use A Cover Letter Template Instead

#2. Mention Qualifications

#3. Add Any Relevant Links

Key Takeaways

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Salesman Cover Letter Samples & Examples That Worked in 2024

1. How to create a salesman cover letter header and headline

Here is an example of a well-formatted salesman header

Here is an example of a great headline from a salesman's cover letter

Let your cover letter write itself — with AI!

Here are 3 examples of personalized salesman cover letter greetings

3. How to craft an eye-catching salesman cover letter introduction

Here is an example of a compelling and effective salesman cover letter introduction

Find out your resume score!

4. How to highlight your professional value as a salesman in a cover letter

Here are 6 skills to describe in a salesman cover letter

Here is an example of how to describe an accomplishment in a cover letter

5. How to effectively conclude your salesman cover letter

Here is an example of an effective conclusion from a salesman's cover letter

6. Top resources for job-seeking salesmen

Salesman Cover Letter FAQ

How can I stand out from the competition in my salesman cover letter?

How long should my salesman cover letter be?

How can I convey my passion for sales in my cover letter?

Should I mention referrals or connections in my salesman cover letter?

Martin Poduška

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