best linkedin personal statements

17 Best LinkedIn Summary & Bio Examples [+ How to Write Your Own]

Published: November 30, 2023

Writing a LinkedIn summary is one of those tasks that sounds easy until you try to do it. Should you recount your prior roles? List your accomplishments? Should it be written in first person? Or in third?

Or, should you forge ahead using the cookie-cutter bio LinkedIn wrote for you? (The answer to that question is no, but not to worry: You’ll soon have a LinkedIn summary you’ll be proud to publish.)

In this blog post, we'll dig into what to include in your LinkedIn about section to make it stand out, as well as some examples to give you inspiration. Let’s get started.

Table of Contents

What is a LinkedIn summary?

Why a Good LinkedIn Summary is Important

How to write a linkedin summary, what (not) to put in a linkedin summary, linkedin summary examples.

LinkedIn Summary Template

LinkedIn Summary

The LinkedIn summary, also referred to as the LinkedIn bio or LinkedIn about section, is a few paragraphs of text that appears right before a LinkedIn user’s list of current and prior roles. LinkedIn gives a limit of up to 2,000 words, but only the first three lines are visible before a visitor has to click ‘See More.’

If you're a marketing or sales professional like myself, writing a LinkedIn summary is especially hard. You're not targeting recruiters and hiring managers; you're appealing to potential clients and buyers. To catch their attention, you need to be a little more flashy with your expertise.

When I first crafted my summary almost a decade ago, I simply regurgitated key points in my background — I went to [X] college, then joined [X] company, and so on. Looking back, I was missing a clear narrative pulling it all together.

I also realized that potential clients aren’t just looking for someone with a shiny, perfect track record; they’re looking for a bigger story, a solution to their problem, and a relationship they can trust.

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Whether you’re a job seeker starting your search on LinkedIn or a tenured professional, your summary should speak to your skills, experience, and professional interests — think of it as your digital elevator pitch .

Writing a LinkedIn summary may feel like an unnecessary step — especially if you keep your profile up to date. You might also see it as unnecessary if you don’t spend a lot of time on the platform or aren’t looking for a job.

But, from my experience, a good LinkedIn summary is crucial for career success. For salespeople, it can be a handy tool for social selling ; for other professionals, it could be the gateway to a new career opportunity.

Let’s go over the reasons you should most definitely write a LinkedIn summary.

1. You get to introduce yourself in your own words.

While your prior roles may be notable, they’re not the only things people should know about you. A LinkedIn summary will allow you to make a personable first impression and highlight your accomplishments and expertise in a succinct way.

2. You get to show your personality.

I love LinkedIn summaries that aren't afraid to show some personality. They tend to be more "sticky," staying in mind long after I close LinkedIn.

Consider adding a little flair and humor, or keep it super professional. Either way, your LinkedIn summary will give recruiters and other users a taste of what they can expect if they reach out to you. It can also help recruiters gauge culture fit and help prospects and potential clients get a sense of whether they’d like to work with you.

Need more help building a LinkedIn profile that showcases everything you have to offer? This tutorial can help.

3. You can rank higher in LinkedIn search results.

LinkedIn uses the about section in its algorithm, as well as your LinkedIn headline , current title, and other factors. By writing a keyword-rich LinkedIn summary, you can become more visible to potential prospects and recruiters in search results. If you include keywords such as “content,” “management,” and “analysis” in your bio, you may attract more views.

Ready to get started writing your LinkedIn summary?

• Create a quick outline prior to writing your about section.
• Hook readers with a strong opener.
• Tell the reader why you do what you do.
• Speak to your industry expertise.
• Call out your specialties and skills.
• Provide data to back up your results and prove your expertise.
• Mention if your team is currently hiring and invite people to apply.
• Highlight your professional interests.
• Include a call-to-action with your contact information.
• Tip: Break up large blocks of text.

1. Create a quick outline prior to writing your About section.

While you do get 2,000 characters of space for your LinkedIn summary, the last thing your audience needs is long, rambling paragraphs with no clear progression from sentence to sentence.

Sticking to a predetermined structure will help you communicate clearly and concisely.

Consider following a format similar to this:

• Hook : A sentence that makes the reader want to keep reading. Remember: only the first 3 lines are visible when a user enters your profile. With a hook, you ensure they click ‘See more.’
• Mission : Tell the reader why you do what you do.
• Expertise and Skills : Tell the reader what you’re good at.
• Accomplishments: Show the reader how your expertise delivered results in the past.
• Call to Action : Tell the reader what you want them to do after they’re done reading your summary.

Also keep in mind that people tend to scan, not read. I recommend keeping your sentences short and concise, and consider breaking longer paragraphs into bullet points. 

If you’re not sure how to get started, use our free professional bio templates, which you can use to write your LinkedIn bio.

Featured Resource: Free Professional Bio Templates

Use HubSpot's free professional bio templates to write a standout LinkedIn summary for your profile.

2. Hook readers with a strong opener.

When I think of a good hook, it's something that disrupts you. Not annoys you, or frustrates you. But it makes you stop in your tracks, jolting you out of routine.

A good example is from Ryan Gunn , Director of Demand Gen at Aptitude 8 (and my go-to resource for all things CRM solutions). If you aren't familiar with Gunn, his summary does a fantastic job of grabbing your attention:

I like how he hooks us by describing a common problem — leading readers to think, "Yeah, this guy gets it ." It also sets the stage for Gunn to introduce himself as a solution, conveying himself as a passionate problem-solver and master of the HubSpot platform.

Ultimately, the goal of the first sentence of your LinkedIn summary is to get your audience to continue reading, and Gunn does this well.

There are many ways to hook readers with your LinkedIn summary. For instance, you can open a loop that can only be closed with further explanation or make a claim so outlandish that it needs further justification.

Hook Example

"It took me more than X sales demos to learn the secret about Y, but since then, something unexpected has happened."

3. Tell the reader why you do what you do.

In my experience, people connect with stories and values more than the straightforward "what you do.'' While the "what" is important, consider also including the "why."

Understand what has attracted you to your profession and what your mission is in your role. These will make your LinkedIn profile more emotionally resonant.

Mission Example

"I grew up on the Mississippi River and watched it get clearer over time as manufacturing standards improved. Since then, I knew I wanted to spread the word about sustainability in business environments."

4. Speak to your industry expertise.

Next, it’s time to bolster your mission with your industry expertise. Describe your background and qualifications in two-to-three sentences.

For example, are you a salesperson using LinkedIn to connect with prospects? Your summary should speak to your expertise in your industry, and your interest in helping people achieve results. Maybe you're a customer success manager using LinkedIn to connect with customers. Your summary should speak to your expertise in your industry and your availability for consulting.

Industry Expertise Example

"I have 7+ years of sales experience in both SDR and account manager roles."

5. Call out your specialties and skills.

After highlighting your expertise, tell us what you focus on in 1-2 sentences. For instance, if you’re a digital marketer, do you focus on SEO or social media?

If you recently graduated from college, did you study something specifically within your field?

Calling out your specialties is especially critical in sales. There are many types of sales jobs out there in a vast number of industries with an infinite number of buyer personas and markets. Whether your goal is to appeal to employers or prospects, be sure to call out the things you do well to attract the opportunities best aligned with your goals.

Specialties and Skills Example

"I’m a mid-market sales executive with experience in direct sales and SAAS product demonstrations."

6. Provide data to back up your results and prove your expertise.

It’s time to prove that you’re actually an expert by sharing important data points. No need to give prospective employers a laundry list of your accomplishments — that's what the section below is for — but it can be impactful to weave a few of your most impressive data points into your summary paragraph.

Proof Example

"Over the past five years, I've made it into the President's Club three times and my closed-won business has seen less than 10% churn during the first 12 months."

7. Mention if your team is currently hiring and invite people to apply.

This is optional, but it will serve you in several ways. First, it will show that you’re a team player, and second, it will show that you’re committed to both your professional growth and your current company’s growth.

It’s a must-have if you’re in the business of recruiting, as this can serve as an excellent recruiting tool. For example, are you a team manager using LinkedIn to recruit for job openings? Your summary should speak to the fact that you have openings, the type of work you do, and why a candidate would want to work at your company.

Team is Hiring Example

"We're currently hiring account managers for our Pacific Northwest territory. The ideal candidate has 5+ years of sales experience and a demonstrated familiarity with the region. We're a fast-growing team with no cap on commission. Click here to learn more and apply."

8. Highlight your professional interests.

Next, it’s time to highlight your professional interests. What do you help others do? What’s your goal in doing so? This is different from your skills in that it’s not necessarily as quantifiable or fact-driven. Because these are your interests, you don’t have to provide data to prove them.

Show that you’re committed to pursuing them and be sure to sound passionate about them.

Professional Interests Example

“I'm a sales coach that’s interested in assisting small teams (five-10 people) optimize their time and workflows so businesses can grow without adding more headcount and reps can advance their careers.”

9. Include a call-to-action with your contact information.

Last but certainly not least, include a call-to-action and potentially share your contact information. Are you a freelance or contract worker hoping to find more work on LinkedIn? Your summary should end with how to get in contact with you. If you want to seal the deal, include a list of your most impressive clients.

CTA Example

"Reach me at [email protected] or book time on my calendar here: [Calendar link]. Previous clients include [Your most impressive client], [Your second most impressive client], and [Your third most impressive client]."

If you’re not looking for more work, you can also simply end with, “Feel free to message me — I’d love to chat.”

10. Tip: Break up large blocks of text.

If you find your summary is on the longer side (which isn’t a problem as long as it’s compelling), try breaking up large blocks of text to make it easier to read. When initially viewing a profile, many people are scanning for high-level context. If you are posting long paragraphs, some of your notable highlights can get lost.

Try keeping your text blocks to two or three sentences max, making your summary easier to read and digest.

What to Put in a LinkedIn Summary

Depending on the goal of your LinkedIn profile, your LinkedIn summary should include 3-5 sentences that describe: your years of experience in your industry, your area of expertise, the types of organizations you've worked with, your skills, and what you're most known for professionally.

Think of your LinkedIn summary as your digital elevator pitch: In just a few sentences, it should give the reader a clear idea of who you are, what sets you apart, and what you're looking for from the viewer.

Here’s an example:

"I'm a sales rep dedicated to helping local Oklahoma City services businesses grow their customer base and decrease customer churn. I have 6 years of experience in local sales and I've consistently met and exceeded my quota throughout my career. Within the last year, I've topped our leaderboard six out of 10 months. On average, I close business 10% faster than my peers."

Now, let's discuss what to avoid when crafting your LinkedIn summary.

Your Resume

Avoid copying and pasting points from your resume to your LinkedIn summary. Not only is it redundant because your work history should be up-to-date on your profile, but recruiters and potential connections are looking for a brief introduction to who you are, not a regurgitation of your resume.

Cheesy or Cliché Terminology

Your profile should be free of terms such as "guru" or "master." These terms are highly subjective, and don’t speak to your actual skills or abilities. Instead of trying to be a self-proclaimed “guru,” share a tangible piece of work you’ve done that demonstrates your expertise, or describe a specific initiative where your work drove business results.

Spelling or Grammatical Errors

We’re all human, and spelling mistakes happen. Before publishing your profile, make sure you review it a few times to catch any misspellings or grammatical errors. Having typos on your profile can challenge your credibility, and can be a distraction from your positive attributes.

Your Full Life Story

LinkedIn summaries are not the place to publish your autobiography (though I’m sure your autobiography is lovely). If users are scanning your profile looking for relevant information pertaining to a role or opportunity, you want those points to be front and center.

When you update your LinkedIn summary, aim to include information that’s relevant to the jobs and opportunities you’re open to, and keep things clear and concise.

LinkedIn Summary Templates

Below are several templates you can use to customize with your own details for a succinct and effective LinkedIn summary. Make sure to add personal details to make it memorable for readers.

Feel free to download the entire kit of LinkedIn bio templates first, then follow along as I review a selection of my favorites.

Free Download: LinkedIn Summary Sample Templates

1. friendly linkedin summary template.

Download and customize the full version of this LinkedIn bio for free .

With its friendly greeting (feel free to drop the emoji if it doesn’t fit your personality or industry), this LinkedIn bio template right away captures the reader’s attention, showcases your enthusiasm and expertise, and establishes a personal connection.

When I was filling it out, I highlighted my role as a marketing manager at HubSpot and emphasized a specific accomplishment: preventing millions of organic traffic losses on maturing blog posts.

You can do the same — I recommend focusing on your most salient accomplishment, or the accomplishment that encapsulates what you’d like to do in a future role. That way, you attract connections who could help you live up to your career aspirations.

2. Recent Graduate LinkedIn Summary Template

Out of most LinkedIn users, recent graduates need a bio the most. Since graduates don’t have a lot of experience, they must communicate their skills and experiences in another way.

This LinkedIn bio template is a great example for recent graduates to follow. It effectively introduces someone who is seeking an entry-level role in the tech industry (which you can customize).

It also gives you space to provide essential information about your educational background. By mentioning specific courses, for instance, you can demonstrate your passion for a topic or an industry even if you haven’t secured an internship yet.

This template allows you to easily position yourself as a well-rounded candidate who brings a unique blend of skills to the table. Customizing the bio with additional details about your specific interests, projects, or internships will make it even more impactful and tailored to your desired role.

3. Sales LinkedIn Summary Template

I’m not a salesperson, so when I was customizing this LinkedIn bio template, I used my content marketing role at HubSpot to fill in the blanks. But I can see this being a great template for a salesperson.

Why? Because it effectively positions you as a valuable resource who’s committed to customers’ success and emphasizes your dedication to helping people do something (for me, it’s helping them learn more about marketing and sales). For a salesperson promoting a product, that could be any number of things: Drive leads, improve a process, or streamline operations using the product they sell.

The full version of this bio template includes space for a call-to-action, prompting readers to shoot you a message.

You can also customize it with additional details about your specific sales experience and achievements, showcasing your ability to drive results for clients and positioning you as a knowledgeable and customer-focused sales rep.

4. Job-Seeker LinkedIn Summary Template

If you’re a job-seeker, it’s essential to optimize your LinkedIn bio with keywords. That way, recruiters and companies can find you via LinkedIn search.

This bio template is perfect for that. It effectively conveys the experience and expertise you’ve built during your career, but also gives you space for keyword optimization (I used “SEO content marketing,” “content SEO,” and “SEO content writer”).

It mentions right away that you’re actively searching for your next role — a piece of information you shouldn’t feel shy to share. The most important part? The template gives you space to describe the results you’ve achieved for previous employers. That creates a clear professional identity, showcases your abilities, and increases your chances of securing relevant job opportunities.

5. Catchy LinkedIn Summary Template

This LinkedIn bio template right away highlights the individual's roles as an educator, blogger, and SEO, but you can also be humorous with that first line. For instance, you might write:

I’m a self-proclaimed foodie. I’m a so-so weight-lifter. But most importantly, I’m a marketer at HubSpot, where I drive hundreds of monthly leads and sign-ups via content optimization.

If you want to showcase your expertise in a catchy way, this template is the way to go. Despite being so short, the bio effectively positions you as an authoritative figure in the industry. It also provides a space to include a link to your personal website or another social media profile, allowing interested readers to learn more about you and your work.

6. Simple LinkedIn Summary Template

I love this LinkedIn bio template because it’s simple and to-the-point, yet it showcases my (and your, if you end up using it) career trajectory and notable accomplishments. You can easily establish your credibility and expertise across different organizations with that second paragraph.

Plus, the bio's focus on specific outcomes — I put information about gaining backlinks, driving organic visits, and achieving high search engine rankings — allows you to underscore your ability to drive tangible results for a business.

I recommend using this template to showcase your track record of success. By sharing specific achievements and mentioning the companies you’ve worked with, you can right away create a sense of trust and expertise, which is essential for a LinkedIn summary.

If you need some inspiration, good news. These LinkedIn summary examples will help you find the right words.

1. This salesperson effectively demonstrates his passions and top competencies in the field.

This sales professional draws potential customers in by describing his enthusiasm for "building thriving organizations in the education ecosystem" — a goal he clearly cares highly about, too.

His next line tells prospects he's interested in learning their needs, not just selling them. Then he establishes his expertise.

Our Favorite Lines

• “I have leveraged technology and innovative pedagogy to improve literacy in K-12 education.” Why we love it: This line shows his experience in the field without fluff or unneeded material.
• “This marriage allows us to curate the largest library of audio and video for education in the world, deepening impact for learners globally.” Why we love it: We leave the bio with a deeper of understanding the product he sells and its potential benefits.

Why This Summary Works

This LinkedIn user effectively but succinctly cites a personal experience to show his reasons for supporting others who are going through the challenges he’s gone through. He also shows the breadth of his expertise and research by building upon why his product is needed in the industry.

Try It Yourself

Describe the most rewarding aspect of your job, whether that's helping small businesses go mobile or making corporations more efficient. Next, highlight why you're qualified. How many people or companies have you worked with? What are their average results? Which high-level problems are you well-equipped to solve?

2. This digital marketing expert speaks to his prospect's pain and showcases his strong copywriting skills.

When actively connecting with prospects on LinkedIn, speak directly to them with your LinkedIn profile, but do so in a way that says you understand their struggles.

In essence, position yourself as a solution provider rather than a product seller.

This digital marketing and sales expert does this well for his marketing agency by calling out the problem. He does this before introducing himself or his solution.

• “If you're tired of wasting money on digital marketing only to end up frustrated with little to no results, perhaps I and my team can help.” Why we love it: This is a strong opener that’s bound to get qualified leads’ attention.
• “My team and I help growth-driven service providers, entrepreneurs, and experts add their next $1M-$10M/yr in revenue predictably and profitably.” Why we love it: Not only does this line directly identify who prospects are, but also speaks to who they want to become (“successful,” “add their next $1-$10M/yr in revenue”).

This summary effectively hooks readers, walks them through whom the LinkedIn profile owner is, and shows them how they can benefit from reaching out to the bio owner. The writer effectively shows the ROI of working with his firm while showcasing his copywriting skills.

Write a whole introductory paragraph appealing to your customer's pains and emotions without mentioning yourself. You can offer a piece of advice or ask a question.

3. This HubSpot employee uses humor to show his fun personality.

This HubSpot inbound marketing specialist shows his personality in his summary. The detail about his previous life as a standup comedian is intriguing, and the line about "realizing his children didn't like starving" is funny and relatable.

Sally gets more serious in the second section, highlighting his impressive track record at HubSpot.

• “Spent 8 years pursuing a career in stand up comedy, appearing on Comedy Central and in the Boston Comedy Festival, before realizing my children liked seeing their father and not starving.” Why we love it: Maybe he should have stayed in standup, because this is a hilarious opening line. It’s guaranteed to get a chuckle from the reader and keep them engaged.
• “10+ years experience in SaaS Sales with an average of over 125% of goal in my 10+ years at HubSpot.” Why we love it: With this line, the writer effectively demonstrates that he can use humor when needed but also get to business.

This short but hilarious summary showcases the writer’s personality and top accomplishments without winding on for a long while. It exemplifies what a LinkedIn bio should achieve and how to do it using the minimum amount of words.

Begin your summary with an unexpected, interesting fact about yourself. In your next paragraph, tie it into your sales career.

For example, you might write, "I was the third runner-up of the National Spelling Bee in 1997. (You better believe the spelling of ‘euonym' is now etched into my memory.) These days, I use my innate desire to learn to help customers."

4. This career consultant indicates to prospects that they’re in the right place.

By calling out the audience you're targeting, you can get them to self-identify with your message. Specifying who you're talking to indicates to the audience that they're in the right place.

This sales consultant and career coach does this in her first sentence when she says, "[I] love being an early stage employee at fast growing and innovative companies where I can make an impact." If readers relate, they’re bound to keep reading all the way to her call-to-action at the end.

• “I love change management, turnarounds, and strategically fixing problems and fueling growth.” Why we love it: This line effectively highlights the writer’s problem-solving mindset, which makes her a desirable candidate to work with.
• “I can play a CRO role or a VP of Sales role. I have extensive experience with creating aggressive finance strategy, managing cashflow, and optimizing pricing, costs and revenues.” Why we love it: While these are technically two lines, they work well together to demonstrate the range of skills she offers her potential employers.

This summary takes us through the various roles the consultant has taken on, all the way to her career coaching role now. Most notably, she ends with a prompt to book time on her calendar and includes a link right then and there.

Identify your buyer persona and then include a description of them in your summary. Don’t be afraid of expressing the types of roles you could play at a company, and be clear with what you want readers to do once they reach the end of the bio.

5. This salesperson uses his hobbies to look more personable and approachable.

Although it might be a bit untraditional to mention your personal hobbies on your LinkedIn profile, it's a good way to make yourself more human off the bat. A prospect reading this summary might think, "Oh, I also love to travel." They'll immediately feel more connected to you.

• “A city dweller who love to travel and find new adventures along the way.” Why we love it: In this line, the writer summarizes who they are outside of work, reeling in the reader.
• “I have found that nothing satisfies me more than meeting new people, developing new relationships, solving problems, and contributing to the growth of businesses.” Why we love it: It shows the LinkedIn user’s passions at work while hinting at how he can help a potential employer or client.

This LinkedIn summary keeps it short while incorporating the key parts of a bio: the writer’s personality, professional experience, and most desirable attributes.

List a few of the things you like to do in your free time (steering clear of anything controversial, of course). Then explain why you chose your current role and how your customers derive value.

6. This sales leader demonstrates vulnerability and communicates her passion for her mission.

It's worth re-mentioning that stories resonate with people. While your LinkedIn profile includes where you've worked and the skills you have, your summary is prime real estate for revealing the real you behind your job history.

This leader in the B2B sales and marketing space does this by sharing her difficulty being a Black woman in sales. Being told this short story about her, we get to know her mission and values as a professional.

• “In a sales career that spans more than a decade, I’ve been the only Black woman on the team 99% of the time.” Why we love it: What a fantastic hook — one that’s bound to make you sit straighter in your seat and want to keep reading about her experience in sales.
• “I’d started publishing content and building communities around the deeply held belief that attracting, supporting, and retaining diverse talent is a professional and personal imperative.” Why we love it: We get to see her personal mission in a succinct and effective way, made all the more impactful by her opening line.

The writer opens with one of the challenges she faces while working in sales, setting the stage for why she does what she does, then takes us all the way down to her mission. She closes with a call-to-action that’s impactful and welcoming.

Be vulnerable. Isolate a single moment that encapsulates you as a professional or embodies your values. Then briefly write it as if you were telling this story verbally.

7. This sales executive keeps it short and engages prospects.

This LinkedIn bio opens with his mission: Enabling businesses to become more personable using video. His next two sentences help you get to know him on a personal level.

The summary is short enough that readers are guaranteed to finish it — but he makes every line count. He makes you interested in learning more about him.

• “Helping businesses make their marketing & sales more human with video.” Why we love it: This line gets to the point quickly, showing the author’s mission, professional expertise, and experience.
• “Always grilling.” Why we love it: We love hobbies in LinkedIn bios — this is one excellent example that’s witty and flavorful.

It’s brief, personable, and professional — all while showing the LinkedIn user’s personality. Plus, the mention of his parents is a unique touch, showing his background without much elaboration or fanfare.

In the simplest words possible, state how your company makes its customers' lives easier, better, more enjoyable, etc. Then reveal something about your background ("I was born in Spain and raised in Texas," "I've lived in Chicago my entire life," "My hometown boasts the largest Beanie Babies museum in the world") and end with "Always," "Constantly," or "Frequently" followed by your favorite thing to do ("Always reading," "Constantly cracking dad jokes," "Frequently juggling.").

8. This retired professional intrigues readers with his work history.

This LinkedIn user uses the same formula as the previous — but in reverse. He begins with his former jobs, which immediately tells you he's (already) had an interesting career. He then tells you what he's currently up to.

• “Ex-corporate lawyer, ex-non-profit founder, ex-round-the-world cyclist, ex-SaaS sales leader, ex-Nigerian federal gov’t employee.” Why we love it: This opener shows how interesting the author’s career has been up until this point, making you wonder what he might be doing now (a question he answers in the last line).

This LinkedIn bio flips expectations and delights with its one-line run-through of the author’s work history. The variety of the roles demonstrates that he can thrive at any employer if he were to ever come out of retirement. We love that he ends with his current status.

List your former jobs. If you've always been in sales, get creative. Did you ever have a lemonade stand as a child? Were you a camp counselor as a teenager? What was your college gig?

For example, you might write, "Ex-lemonade stand CEO, CMO, and COO; ex-juggler; ex-college tour guide. Currently helping prospective homeowners in Arizona find their next dream place to live. (And still juggling when asked nicely.)"

9. This sales leader gives a 360-degree view of her, her role, and her company.

This LinkedIn summary showcases the user’s passion and enthusiasm for the role. She highlights her main responsibilities and values, tells the reader why she's proud to work at The Muse and what sets the business apart, and lists some fun facts about herself.

• “My Muse team is brilliant, driven, and obsessed with what we are building.” Why we love it: Aside from describing herself and her role, the author gives a nod to her team — something we don’t see often in LinkedIn bios.
• “I love the challenge of being told ‘no’ and turning it to a ‘yes’.” Why we love it: In this line, the author showcases one of the most desirable features of her personality.

This LinkedIn bio provides an in-depth look at the author’s current professional endeavors and her reasons for loving what she does. It ends on a personal note by describing her hobbies and her personality.

Explain why you're so fired up about coming into work each day. What excites you? Why do you love your company? What makes your product, culture, and/or team different from your competitors? Conclude with four or five personal tidbits about yourself.

10. This MBA graduate creates immediate credibility and lists her specialties.

This user earns instant credibility with her LinkedIn summary.

She starts with a bold statement: "I like to solve problems." She proves it with multiple examples from her career, then spotlights her specialties. Finally, she describes a few of her interests.

• “Whether it’s finding a perfect song for a film or finding a rare product for a rocket, I’ve been able to quickly uncover a customer’s pain point and identify a strategic solution.” Why we love it: This line shows her diversity of skills, high level of professionality, and key strengths.
• “I have since taken everything I’ve learned and started my own business in the cottage food industry, selling decorated sugar cookies.” Why we love it: The author demonstrates what she’s doing now and how her experiences led to her current endeavor.

We love the bulleted list of specialties, but especially love how the author demonstrates how she’s using those skills now at her startup. She also remains personable by closing with her hobbies and an invitation to reach out to her.

Use a short, impactful one-liner to highlight why you're successful or what you're best at. Give two to four examples of how this skill or desire has manifested itself throughout your life. Discuss your areas of expertise, then wrap it up with your favorite topics of discussion.

11. This leadership consultant highlights her passions and shares how it fuels her work.

This Boise-based consultant and business owner displays her sources of expertise. She concisely shares what inspired her work, and gives potential clients a preview of the benefits they can expect from working with her.

• “I believe that the strongest organizations are those in which employees feel connected — to each other and their work.” Why we love it: We get to see the core belief that drives the author’s current work in a succinct and clear way.
• “Along with my consulting work, I’m the founder of The Management Essentials, a comprehensive leadership development program for new managers.” Why we love it: While readers could potentially look at her work history to see her founder role, we love seeing it in her own words.

The summary is connected to the author’s mission from top to bottom — you never feel like her points are disjointed or disconnected. She then leads into her current work as a founder and instructor, and ends with a list of specialties for readers to scan.

Do you have an origin story related to your career path? Share a brief description of what has inspired your work, and what makes you want to do the work you do.

12. This career consultant speaks directly to who she wants to serve.

For consultants, business owners, and sales reps, speaking directly to who you want to serve in your LinkedIn summary is a smart approach to take. This career strategist and author does this masterfully in the first few sentences of her LinkedIn summary. By immediately calling in who she aims to serve, she can hook the right readers, increasing her chances of connecting with the right people.

• “I am on a mission to get all women of color–and people of color– the money, power, and respect we deserve in the workplace.” Why we love it: The natural response to a line such as this is ‘Sign me up,’ encouraging visitors to continue reading and reach out to the author.
• “I regularly partner with organizations to support BIPOC employees and leaders to success – through coaching, consulting, and workshops.” Why we love it: This line effectively summarizes what the author can do for organizations that work with her.

The author opens with an effective and visionary hook, then describes her mission and how she works to fulfill that mission every day. She then describes what organizations and clients stand to gain from working with her.

In the first few sentences of your summary, try writing a hook that would appeal to your ideal customer or client and keep their attention.

13. This business development professional highlights her wins.

Have you received any notable awards, or had exciting features highlighting your work? Include them in your summary to build credibility. This Senior Business Development Manager shares relevant awards and accolades in her LinkedIn summary to provide valuable context around her skills and abilities.

• “In 2018, I was selected by Jeff Bezos and his leadership team to be a recipient of Amazon’s Just Do It Award.” Why we love it: We love how this user explicitly shares her major accolades, and how she opens with the most impressive one.
• “It is important for me to serve my community through non-profit work, community organizing, mentoring, and planning events.” Why we love it: Not only does this line showcase the author’s key strengths, it shows the roles an organization could hire her for.

Your LinkedIn bio isn’t the space to be shy — and this summary exemplifies that down to the last sentence. It showcases the author’s key accomplishments without sounding arrogant, and mentions her non-profit work at length.

Highlight accolades and wins specifically related to roles you would like to be considered for.

14. This SEO professional demonstrates her friendly personality while showcasing her strong content writing skills.

You don’t have to be rigid and cold in your LinkedIn summary, and this bio is proof. It’s professional, succinct, and well-written — not to mention friendly, which is a breath of fresh air on a platform like LinkedIn. She effectively shares her expertise and invites users to engage with an attention-grabbing call-to-action.

• “How many content writing, video producing, graphic designing, SEO white hats who can’t whistle do you know? No guesses?” Why we love it: This is a fantastic opener that lists the author’s key areas of expertise while showcasing her sense of humor.
• “Tell me your least favorite through a private message.” Why we love it: One of the most creative calls-to-action we’ve seen, this line effectively asks users to engage with an icebreaker built in.

This LinkedIn bio effectively subverts expectations, engages readers, and describes the author’s specialties in content creation. The bio remains professional while still communicating a high level of openness and friendliness.

Strike a different sort of tone in your LinkedIn bio that shows the fun side of your personality, while still communicating your value proposition and what you can offer potential employers and clients.

15. This healthcare professional describes her educational background and key specialties.

For more formal fields such as healthcare, using third-person may be warranted, and this family physician takes advantage of that opportunity. She first describes her education, which is critical in medical fields, and then ends with her key mission. Still, she shows her personality by sharing her passion for her alma mater and her nickname (“The Community Doctor”).

• “Dr. Mooreland received her Doctorate from The Ohio State University (Go Bucks!) where she was inducted into the Gold Humanist Honor Society and selected as a National Health Service Corp Scholar.” Why we love it: In this line, the author effectively shares her educational background, her personality, and her key accolades.
• “Dubbed the ‘The Community Doctor,’ Dr. Mooreland founded Life Cycle DPC to be fully committed to serving well, free from meaningless boundaries and unrelenting paperwork, to engage and be fully present in the community with you and your family.” Why we love it: This line shows Dr. Mooreland’s pivotal role in her community and addresses the reader directly.

This formal LinkedIn bio front-loads the author’s educational background, which is key in industries such as healthcare, and adds a personal touch by emphasizing the importance of her work in the community.

Play with the structure of your LinkedIn bio, depending on your industry. If you’re an entrepreneur, you might start with your most recent startup; if you’re a lawyer, you might begin with your most important practice areas and your case record.

16. This t alent acquisition professional harnesses the power of storytelling .

As you write your LinkedIn summary, consider how your past experiences have led you to your current position. For instance, maybe your summer job as a teenager sparked a passion for sales, or your degree in Film informs how you shoot social media marketing videos.

• "One of my first memories is going to a parent-teacher conference in kindergarten and having my teacher tell my parents, “Desiree is definitely my most talkative, no matter where I move her in class she communicates with everyone!" Why we love it: We're not sure where the story is going at this point, but the hook is intriguing enough to continue reading.
• "I have developed a passion for not only being a voice of those that cannot communicate themselves, but also teaching people to communicate effectively." Why we love it: She weaves a common theme throughout her bio: effective communication. This ties the entire bio together.

This bio is far from cold or stuffy. The writer adds warmth by presenting personal tales that explain her journey to present day. Further, the same theme echos throughout the entire story (the importance of communication).

Weave a common thread through your academic and professional experiences (if one exists). Leverage the power of storytelling to bring your bio to life and add a touch of warmth.

17. This sales leader intrigues readers with her local know-how.

Katie does a great job underscoring her knowledge of Cape Cod with a compelling story about her community. She positions herself as the "go to" person for recommendations in the area, from oysters to suits. It's her passion and enthusiasm that lets real estate buyers and sellers know she's deeply connected to the local area.

• "When I want the freshest oysters, I don''t go to the fish counter at the grocery store; I go to John, the East Dennis oyster guy." Why we love it: From the first sentence, the author is flexing her local knowledge, which is important in real estate. We also love this intriguing hook.
• "A Cope Codder since I was a kid, I can find you the right house, bank, builder, school, auto mechanic, and yes, even the right oyster guy." Why we love it: Sometimes it's uncomfortable to tout our expertise. This author uses storytelling to boast her authority without it being the main focus.

Let's face it: it's hard to write about yourself and your accomplishments. The author hits the right note by folding her local expertise and know-how into a delightful story about her community in Cape Cod.

If you're in real estate, it's important to flex your knowledge about the area. After all, real estate is a local game. Make sure to identify yourself as an expert and enthusiastic fan of where you live and work.

Stand Out with an Exceptional LinkedIn Summary

With these LinkedIn summaries to draw on, you should have plenty of ideas and inspiration for your own description. Make it personal, unique, and engaging — and prospects and potential employers will feel like they know you already.

Editor's note: This post was originally published in August 2017 and has been updated for comprehensiveness.

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12 LinkedIn Summary Examples We Love (and How To Shine in Yours)

Let’s be real with each other—most LinkedIn profiles are a total snooze-fest.

If you’re tired of generic work experience descriptions and detest talking about yourself in the third person, then we’ve got you covered.

We’re about to dig into exactly what should be included in your LinkedIn summary, plus some fantastic LinkedIn summary examples to give you inspiration.

Ready to make some heads turn in your corner of the LinkedIn world? 

What Should a Good LinkedIn Summary Include?

Your LinkedIn profile picture and headline are the first impressions you make on the platform, but for those wanting to learn more about you, the summary is the next destination. 

Your LinkedIn summary appears in the "About section" of your profile. It’s a free text box that lets you define who you are. It’s not just something to fill out before you start a job search, but a space to define your career, ambitions, the value you aim to provide, and a little bit about your personality. 

Of course, condensing all of that into 2,600 characters isn’t easy.

Whether you’re using LinkedIn for outbound sales prospecting or landing your dream job, a solid LinkedIn Profile Summary is key. You can put anything you want here (and you should!), but an effective LinkedIn summary should include:

• An interesting hook that makes people want to read your summary
• What you do and why you do it (not just your job title)
• Skills and certifications you bring to the table
• Who you aim to serve in your career or business
• The value you hope to provide to employers or customers
• Results you’ve helped achieve (the more specific and numeric, the better)
• An overview of your experience
• Something unique about your personality or life

That last point is really one of the most important—above all, you need to make sure people know that you’re a real human that they can connect with.

Having writer's block on your LinkedIn Summary? Check out our AI LinkedIn Summary Generator for free!

12 LinkedIn Profile Summary Examples We Love & What You Can Learn From Them

Before we get into how to write your best LinkedIn summary, let’s go over 12 examples of our favorite LinkedIn summaries. For each one, we’ll tell you what works about it and how you can use what it teaches to optimize your summary. You’ll be glad you went over these templates before going out on your own. 

Daniel Ryan Lets His Quirkiness and Personality Shine, but You Still Know He’s Legit

Why this works:

• While Daniel is serious about sales, he’s all about letting his personality shine.
• He provides just enough to let you know he’s a successful salesperson by letting you know he was the first BDR at two successful companies, a confident move. 
• If you’re being approached by Daniel for a sale, you’ll be delighted to see that he’s just a regular fun guy and isn’t going to try and sell you too hard. 
• If you’re a prospective employer or business partner, you’ll get a sense of his personality and how confident he is in his abilities. 

How to use this example for your LinkedIn summary:

• List all the quirky, interesting things about yourself. Which of them could work their way into your LinkedIn summary? Your personality is just as important as your professional life. 
• Use short, punchy lines to show off your achievements. It comes off as confident. 
• You don’t always need to write an essay. Emojis and bullet points can do a great job of showing off your unique flair. 

Ashley Walton is All About Results and Action

• You can’t read Ashley’s summary without being impressed with the numbers. They are astonishing and not buried beneath a wall of text. 
• Well-organized sections compartmentalize the important aspects that Ashley wants to showcase, and hard-hitting bullet points make it easy to digest. 
• While it doesn’t show off personality all that much, it does show you that she’s serious about creating results and has noteworthy accomplishments that she’s proud of. 
• If you were a big brand looking to hire an agency, you’d be impressed. 
• Organize your summary into different sections and use no more than five bullet points in each section to show off the most important achievements or skills. This will be easier to read and take in. 
• Don’t be shy about sharing your accomplishments, all of them. You might be more accomplished than you even realize. 
• Numbers, numbers, numbers! Use hard stats such as dollar amounts, team sizes, traffic numbers, or whatever it is you are working with. 

Caroline W. Conveys Her Love For Helping Customers

• Excellent opening line from Caroline . Why would she love technical customer support? It makes you want to read on and find out why. 
• She strongly conveys her love and dedication to helping customers. If you were looking to hire a customer support specialist and read this, you would feel like she is going to have your back. 
• She shows that she is a team player with hardcore problem-solving capabilities, even when the path is hard, confusing, or unknown. 
• Instead of listing one of her skills/traits as "coolheadedness" or something like that, she beautifully states, “I am the one calmly letting the rest know we got this.” Who wouldn’t want someone like that on their team?
• Let people know how you help others. Your job and skillset is ultimately about helping people (that’s how society works after all), so be specific about how you do that. 
• Talk about how you work on a team. Are you the one who puts out fires with cool confidence? Maybe you’re the one that takes the reins and charges into battle head first? Let people know. 
• Use colorful language to convey your passion and love for what you do, as Caroline beautifully does here. You, too, can make people feel your dedication to your craft through the page. 

Ryan is Made of Love and Farts—and He Can Teach You How to Start A Purposeful Online Business

• Ryan starts with an interesting hook that somehow includes farts and leads into a personal passion of his, meditation. Lots of personality here that makes you want to see what this guy is all about. 
• Lots of well-dropped numbers here, but it’s done tastefully. The stats are staggering (500k monthly readers, ALL 50 states!) and integrated nicely into the summary. 
• Tons of impressive experience and achievements, yet they are neatly wrapped inside interesting bits of Ryan’s personality. It’s not just that he’s an A+ content marketer, he’s also a meditating vegan who loves to travel and has a sense of humor, much more relatable. 
• Lists a lot of well-known companies he’s worked with. No shame in dropping impressive names if tastefully done like it is here. 
• “Wrap” your LinkedIn summary with tidbits about your personality at both the beginning and the end. This will make people more interested in reading the middle part and make you more relatable. 
• Don’t be afraid to add some humor. Yes, you can talk about farts and still convey professional expertise. In some ways, it makes your professional stuff more compelling since you’re able to have a sense of humor at the same time. 
• Worked with well-known people or companies? Let people know in your summary. It’s easier to read here than sifting through all of your past years of experience, and even those might not show everyone you’ve consulted or collaborated with.

Justin Welsh Tells a Compelling Tale about Growth and Getting Results

• As you start reading Justin’s summary, you realize it’s going to be an interesting story about burnout, recovery, and growth. That’s a great hook. 
• Instead of saying, “I can help you grow your online audience,” he goes into a story about how he grew his and then lets you know about his digital course where you can do the same. This is the perfect example of “show, don’t tell” and helps build trust and confidence. 
• Expert use of compelling results woven throughout. You can’t read these numbers without being super impressed. 
• He is highly specific with everything, including how many minutes his course is, how many students there are, and how many pieces of content you can expect to produce per day from his course.
• He ends with ways to contact him and learn more from his courses. This is a great space to let people know about your services and how to contact you, and he does that perfectly here. 
• If you’re selling something, try using storytelling instead of just listing off how great the thing you sell is. This helps build more trust in your readers and confidence in you. 
• Lean into numbers, so much so that you are defining even small details numerically. For example, if you are trying to get people to schedule a demo, say “15-minute demo,” similar to how Justin says exactly how many minutes his courses take to complete. 
• If you have one, end with a call to action. This could be letting people know where to contact you, what your website is, or how to sign up for your offering or product that you sell. 
• Don’t be afraid to be vulnerable and talk about difficult things. He talks about how career burnout led him to walk away from his job but then tells a great story about what he learned next and what he can teach. You might have a similar story about overcoming hardship that would get people to empathize with you. 

Maddie is an Open Book Who Invites Candidates to Join a Fantastic Team

• Instead of coming off as a ruthless head hunter, Maddie comes across as an approachable recruiter who has genuine interests and is truly interested in helping people. 
• While short and to the point, she conveys her personality, warmth, and the high quality of the company and team she is recruiting for. 
• She lets you know she is always up for a chat and invites you to send a message that doesn’t have to be about business.
• If you have a people-facing role, be inviting and come off as a kind human. This can drop the resistance that potential prospects or candidates would have in speaking with you. 
• Especially if you’re in sales or recruiting, put your company and/or product first. Use this space to talk about how great it is, as Maddie does here for Close. 
• If you want people to reach out to you, let them know you’re always up for a chat.

Ross Simmonds is on a Mission to Make Content Marketing Better

• Ross starts with a clear mission statement and tells you how his agency makes content marketing more valuable—through actual marketing. 
• He calls out what’s wrong with what many companies do with content, which is just publishing it and failing at distribution, then lets you know how he will fix that. 
• You can see that not only has he created success for large companies across all the major social media platforms, but he also has a "top skills" badge embedded into his summary, which earns extra points for building trust. 
• Do you have a personal or company mission statement? Use that in your summary. It lets people know what you’re about and how exactly you can help them. 
• Call out what’s wrong in your industry and how you plan to fix it. 
• Are you highly skilled in a certain area? Take advantage of LinkedIn features and badges to show that off in your profile. LinkedIn shows you how to do this in this video . 

Pam (Marketing Nut) Moore is Inspirational and Impactful

• Pam combines personality with her hook, which causes you to get a sense of who she is right off the bat and makes you want to know more. Who is this admitted geek who served the most successful brands in the world? 
• Pam expertly breaks her summary into sections, with clear delineation between her overview, backstory, current business, and her speaking and training offering. 
• She doesn’t just list her experience but adds storytelling and inspiration with tidbits like “she’s been doing social before it was called social media.”
• She weaves in inspirational language and passion throughout. Using words like “Ignite,” “dream customers,” and “achieve!” at the end. Way to go, Pam! She’s fired up. 
• Cut your LinkedIn profile into clear sections that delineate different aspects of the story you want to tell. Who you are, what your background is, and your current job or business could each be their own section. 
• Keep your paragraphs short. Pam says a ton without overloading the brain because her writing is neatly broken up. 
• Don’t shy away from your passion and inspiration. Pam conveys her enthusiasm and inspiration through the page, and you can too. 

Ryan Reynolds is Actually Human and Funny On LinkedIn

• While you’re probably not a high-profile celebrity like Ryan Reynolds , his summary is a showcase of why showing your personality works. 
• He starts by making fun of LinkedIn's “business language,” which we all know is true. Then goes into how he’s on a sabbatical from acting to work a 9-to-5. How funny and odd. 
• He pokes fun at the praise he’s received from the Wall Street Journal and his own skills. 
• While he doesn’t have a call-to-action (because he doesn’t need one), he comes off as an authentic human whose on-screen sense of humor matches reality. 
• Be human and show you’re personality. Ryan’s funny summary is a perfect example of how you can become more approachable and likable on LinkedIn. 
• Add in a spice of humor. Hiring managers and potential employers won’t mind if you make a joke on LinkedIn.
• Consider throwing in a joke when speaking about an impressive achievement or experience. Ryan puts on a showcase of how to do this with his Wall Street Journal comment, and anyone can add some similar humor to make their experience more interesting and relatable. 

Marsha Collier is No Dummy

• Marsha has a great hook. Everybody knows about the “for Dummies” books and probably has bought one themselves. I have several on playing ukulele and fishing, so by seeing that she’s a “dummies” author, I’m hooked (just like the fish I learned to catch from the books).
• Awesome use of numbers with dates attached to make it even more impressive. She had already sold 1M books by 2007 and has had 20k podcast downloads a month since 2008. 
• Many people who hire consultants want to see things like what brands you’ve worked with and what publications you’ve been featured on. Marsha is super thorough here and builds a lot of credibility with her experience. 
• She gets into the specifics of what she offers to her clients (selected brands) and addresses a common problem they all have around community building and online customer service. This gives brands a clear reason to hire her or at least reach out. 
• Dig deep into the numbers and dates. For example, if you sold $10M worth of software, during what period did you do that over? $10M sold between 2019-2022 sounds more impressive than just $10M sold. 
• Dig deep into the impressive companies, brands, and publications you’ve been a part of. You could consider listing brands you’ve sold to or collaborated with and publications your work has been featured in, rather than just companies you’ve worked for. 
• Be specific about what you are offering clients and/or employers, and talk about the problems you will solve for them. This is more compelling than just listing experience and results on their own. 

Ross Pomerantz, aka “Corporate Bro,” Uses Humor to Speak to His Tribe

• While not someone you recognize from the movies (like Ryan Reynolds), Ross is another showcase of how to write a funny LinkedIn summary that hits the mark. 
• Ross makes funny videos and has a community offering for a specific group: disgruntled salespeople. His profile and summary are perfectly tailored to those who would come across his funny videos and want to know more. 
• He lets you know a little bit about the funny guy behind the videos, which adds a nice human element. He tells a story of minor league baseball, sales, and comedy. 
• The whole thing is a joke, which matches his videos, but he has a call to action (CTA) that singles out his target audience, “for all those with a quota.” Perfect ending for people who relate to his videos and want more. 
• Do you have a specific target audience that you want your profile to speak to? While you might not use as much humor as Ross, you could tailor your profile to that group in the same way that he does this for disgruntled salespeople. 
• Again, don’t be afraid to use humor and personality. It works!
• End with a CTA that also calls out your tribe. Name your target audience, and they will know that you have something to offer them. 

Austin Church Takes You on a Journey from Rags to Riches

• Austin gets an A+ for storytelling. His story (and hook) begins at a dark place, and he tells us how overcame those dragons and became the success he is today. 
• He uses his own story to build empathy with his audience that is going through what he went through. He shows how he struggled in the same way and how he can help. 
• He succinctly explains some of the most important lessons he’s learned on his journey to 6-figure freelancing. This is providing a ton of value upfront. 
• Great use of specific numbers like “$486 in startup capital” and “$9,000+ engagements.” These make his story feel more real and convincing. 
• He has three calls to action for the three different “levels” of his audience. A newsletter for those interested, a beta group for those ready to learn more, and a coaching offering for those ready to jump right in. 
• Storytelling and vulnerability work wonders for building empathy and confidence with your audience. Share your struggles along with your wins. 
• Provide real value for free. Don’t hold back until after you’ve got them on the call. You can create interest by sharing freely. 
• Use specific numbers, whether that be how much money or time you can save your clients or how much you can help them make by investing in your offering. 
• Create different calls to action based on the level of interest your audience has. Instead of just saying, “Schedule a demo here,” you could offer a content download, a link to watch a short video, and then a form to schedule a call or demo. This will capture a wider audience than just those ready for the live demo. 

How to Write a Jaw-Dropping LinkedIn Summary: Tips & Best Practices

Now that you’ve learned from the best, let’s get you writing your very own LinkedIn Summary. While deeply knowing your career ambitions, initiatives you want to undertake, and audience for your LinkedIn Profile is going to be critical, you’ll also want to follow these best practices. Do both, and you’ll have a killer LinkedIn Summary that is sure to impress prospects, employers, followers of your personal brand, and even career coaches. 

Write a Hook That Captures the Attention

Just like everything else on the web, your LinkedIn summary is essentially copywriting—you’re writing to sell something (in this case, yourself!). And all copywriters know to lead with a strong hook. This is something that leads into an interesting story, shares a dramatic result, or makes a powerful statement that makes the reader want to learn more. 

Whatever you choose, make it interesting and meaningful. Instead of starting with, “I am a salesperson in the automotive industry,” you could start with, “Yes, I’m a used car salesman (I know…), but I do it for different reasons than you think”. 

This makes the reader curious. What reasons? Is this used car salesman different than the others? How? Use your storytelling prowess here to make it interesting and get people wanting more. 

Above, the good example makes a powerful statement about what’s wrong in the industry and what this person is here to fix. The bad example is a generic statement that doesn’t have much power or story behind it. 

Describe Your Soft Skills and Hard Skills

Of course, you’ll want to describe your skills, but not in a boring way. Instead, add a little extra about what your skills bring to the table. Don’t just say, “I’m a graphic designer.” Instead, you could say, “I help brands tell a unique story through beautiful graphic design.” This is a pretty simple concept, but too many people say what they do in a simple, generic way. Make it unique to you!

As this study of dream jobs around the world emphasizes, it’s also important to highlight transferable skills that might open up avenues into different career paths — a graphic designer might have exceptional analytical or problem-solving skills, for example.

Use Bullet Points or Short Paragraphs to Break Up Text

Another useful tip from the copywriting world applies here. Don’t present readers with a wall of text. It’s intimidating and makes you think, “There’s no way I’m reading that.” Instead, break things up into easily digestible chunks using bullet points and short paragraphs. This simple tip will ensure that your summary gets read much more often. You won’t get your dream job if recruiters aren’t reading your summary. 

Write in the First Person

If you’re the President of France or perhaps the CEO of Microsoft, maybe then you can write about yourself in the third person. But if you’re down here on Earth, you’ll write a little bit closer to how you talk, which is in the first person. 

Writing in the first person rather than the third will make you much more relatable. It will feel like the reader is having a conversation with you rather than reading your corporate bio on the company website. Being relatable and approachable is good, right? So make your profile a little more relatable by writing in the first person. 

Include Numbers that Speak to Your Accomplishments

Especially if you’re in sales, digital marketing, or a revenue-generating role, you should include hard numbers in the summary that showcase your accomplishments. Simply saying, “Excelled at sales in my region,” is much less compelling than saying, “Top salesperson in my region with $4.3M closed in 2023.”

Even if you weren’t the top person in your region or whatever group you may be a part of, you should still show off your numbers to make it sound real. Numbers and stats are always more persuasive than words alone. Numbers aren’t just for sales, but other professions like human resources, software engineers, SEO specialists, project managers, and even recent graduates can all find some kind of valuable metric to showcase. This could be improved efficiency percentage, dollars saved, time saved, or whatever makes sense for you.  

Share Your Unique Personality!

While it may not seem counterintuitive, this might be the most important part of your LinkedIn summary. Everyone, including you, is rattling off their skills, experiences, and specialties. But is everyone going to show some personal flair? Probably not. If you want to capture your reader’s attention, then show off a bit of who you really are.

Whether you’re a goofball, a clean freak, or super into collecting Pokemon cards, let people know. You’d be surprised what people will relate to and how much more people would rather work with someone who seems human. In some cases, rattling off amazing achievements can even intimidate people, but showing off some personality can ease the tension.

Yes, I’m a complete shark who produces amazing results at work, but I also have two adorable Siamese cats who I repeatedly attempt to walk outside on a leash, and it’s not going well. See how that makes someone seem more relatable? 

A final note: Don’t forget to proofread your summary, especially if you’re a job seeker. While a typo can be forgiven, a flawless summary section will help you stand out. 

Why You Should Use a LinkedIn Summary Generator

Your LinkedIn Summary is an open canvas. You get to choose how to define your career and what you offer to the world however you see fit. Above all, it’s a space for you to show a little bit of who you are, along with how you can help. 

So don’t forget to showcase your personality along with your talents and experience. In my opinion, that’s the most important thing to include. It helps whether you’re using LinkedIn for sales or looking for a job. 

However, if you’re like most people, you might get a bit of writer’s block. I mean, you’re only trying to distill your entire career and personality down into this little text box, it’s supposed to be challenging. 

If you’re looking for a swift kick to help you get started, our LinkedIn Summary Generator is the tool you need. It will guide you through a series of questions to help you better understand who you are and how to portray yourself, and then write up a draft of your summary for you based on your input, skills, and experience. 

Use it for a first draft, or maybe it’s all you need for a great LinkedIn summary, that’s up to you. Happy summary writing!

DISCOVER THE LINKEDIN SUMMARY GENERATOR - ACCESS NOW→

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• LinkedIn summary for thought leaders and entrepreneurs

1. You make memorable first ͏impression

The About section is often the first thing people see when they visit your page. Writing a compelling and captivating͏ LinkedIn profile summary leaves a lasting positive impression, encouraging others to connect with you.

Implementing relevant keywords in your profile enhances its visibility in LinkedIn searches, increasing the chances of being discovered by recruiters, potential clients, and business partners—everyone you wish to connect with.

2. You showcase your personal or professional brand

The LinkedIn summary allows you to emphasize your unique strengths, skills, and qualities, attracting the right connections and opening doors to exciting opportunities.

3. Your profile becomes more visible

Implementing relevant keywords in your profile enhances its visibility in LinkedIn searches, increasing the chances of being discovered by recruiters, potential clients, and business partners—everyone you wish to connect with. 

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4. You establish your expertise

Your LinkedIn summary is a powerful tool for showcasing your professional accomplishments and establishing yourself as an expert in your field. By sharing your experience, achievements, and insights, you can build credibility with potential connections and stand out among the competition.

5. You can ask LinkedIn users to join the conversation

Including a call to action may motivate viewers to contact you for collaboration, job opportunities, or other reasons. This actively supports your LinkedIn outreach efforts.

As you can see, your LinkedIn summary is kind of your secret weapon for networking and professional growth.

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Check out suggestions from our experts on how to create a powerful LinkedIn bio. Feel free to implement these techniques to boost your profile and engagement!

It’s important to make the text concise and easy to read. This means using straightforward language and clear formatting. For example:

• Pro͏fessional identity: Define your current role or expertise area.
• Achievements & background : Highlight your key accomplishments and relevant skills.
• Career goals : Outline your professional aspirat͏ions.
• Personal touch: Add a sent͏ence that reflects your soft skills and values.
• Call to action: Conclude with an invitatio͏n for connections and/or opportunities.

Strong opener

Capture your audience’s attention from the very beginning. Star͏t your LinkedIn summary with a powerful open͏er that is engaging and reflects your professional capabilities. Here are a few strategies to try:

• Bold statement: Start with a captivating line reflecting your professional values about your significant achievement. E.g., “Transforming comple͏x challenges into innovative solutions is the ha͏llmark of my 10-year IT career.͏”
• Prompt: Use a thought-provoking question or a relevant quote that reflects your work ethic or professional philosophy. E.g., “How do you turn setbacks into comebacks? For me, it’s about persistence and learning.”
• Narrative: Begin with a short, intriguing piece about your professional journey or a pivotal moment that shaped your career. E.g., “Standing at the crossroads of technology and education, I realized my calling was to merge the two.”
• Statistic or fact: Implement data related to your field to grab attention and establish your knowledge. E.g., “90% of businesses don’t leverage data effectively. I’m on a mission to change that statistic.”

Remember, the goal of the opener͏ is not just to catch a reader’s eye but also to smoothly transition into the rest of your summary, setting the stage for your professional story.

Values and goals

The LinkedIn “About” section should showcase your passion and motivation. Make sure to identify the core values and experiences that have shaped your professional path and explain how these elements come together in your current role.

To establish credibility and attract the right connections , highlight your experience, specific roles͏, projects, and challenges you’ve overcome.

Share unique knowledge and insights you’ve gained, and mention any notable achievements or recogniti͏ons to add ͏credibility. Lastly, express your commitment to ongoing learning and development to position yourself as a forward-thinking͏ professional.

Special skills

When crafting your LinkedIn profile summary, emphasize your unique strengths and abilities directly applicable to your industry. Provide specific examples and measurable accomplishments, highlighting distinctive skills that differentiate you from your peers.

Additionally, consider the preferences and interests of your target audience. Tailor your skills to what potential employers, clients, or collaborators would find valuable.

Data and measurable results

Present information that supports your achievements to demonstrate your expertise and credibility. Include numbers that clearly illustrate the impact and effectiveness of your role. So, when discussing your accomplishments, be sure to include figures, percentages, etc.

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Your current status

Including information about your current status (e.g., ‘hiring͏,’ ‘open to work,’ etc.) in your LinkedIn summary can be a smart decision as it demonstrates your current objectives or signals to viewers you’re open to collaboration.͏

For instance, if your status is ‘hiring,’ emphasize the specific roles or skill sets you are seeking and encourage interested candidates to get in touch or apply.

Professional interests

Discuss the areas within your field that excite you, any specific topics you’re active͏ly learning about, or trends you’re following. Not only does it add depth to your profile, but it also helps you connect with like-mind͏ed professionals and potential collaborators.

Call-to-action and contact information

Implementing a CTA in your ͏ LinkedIn summary is a strategic way to encourage engagement from viewers. It should be clear, engaging, and aligned with your professional goals.

As for the contact information, it makes it easy for interested parties to reach out. Be sure to specify the best way to contact you, whether it’s through Lin͏kedIn messaging , email, etc.

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This section is designed to help you effectively communicate your professional story in your LinkedIn profile summary and make a lasting impression on the platform.

1. Keep it under 1,000 characters

We suggest limiting your LinkedIn summary to about 1,000 characters (around 150-200 words) or less. A brief description is more likely to hold your readers’ attention, making each word count in shaping your professional story.

2. Add SEO keywords

Incorporate SEO keywords relevant to your industry and role. This enhances your LinkedIn profile’s visibility in search results, connecting you with the right opportunities and networks. Choose keywords that potential employers or collaborators will likely use when searching for professionals in your field. 

3. Use whitespace

As we mentioned above, structure is key, so make the ͏most of ͏whitespace to enhance readability. By breaking up large blocks of text into smaller paragraphs, using bulle͏t points, or creating separate sections, you can make it easier for readers to scan and understand.

4. Write in the first person

Using “I” helps establish a direct connection with the reader, making your profile feel more like a conversation than a formal document. This style is effective in humanizing your professional story.

5. Focus on “you”

Shift the emphasis to how you can benefit the reader, whether it’s a potential employer, client, or colleague. This approach demonstrates your understanding of their needs and how your skills can address them.

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6. Show off your personality

Letting your personality shine through in your LinkedIn summary makes you more memor͏able. Share your passions, interests, or unique perspectives. This personal touch will differentiate you from others and create a stronger connection with your audience.

7. Use conversational tone

This helps you build a connection with the reader, making your profile genuine. This approach can be beneficial if you work in a creative industry.

8. Show your ‘why’

Explaining the motivation behind your career choices adds depth to your LinkedIn summary. It helps others understand what drives you professionally and what you stand for.

9. State your goals

Being clear about what you’re seeking – job opportunities, networking, or collaborations – makes your LinkedIn profile summary more effective.͏

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So, now that you’re well-versed in creating an unforgettable LinkedIn summary, it’s time to put your knowledge into practice.

Check these LinkedIn profile examples . What’s great about them? Would you change anything?

We welcome you to share your ideas in the comments below.😉

LinkedIn summary templates from Snov.io to use today

We prepared a compilation of LinkedIn profile ͏summary examples . For your convenience, each example is dedicated to a particular level of proficiency or status. Feel free to customize them to your unique needs. 

If you have no experience and are still studying, you should use your LinkedIn “About” section to highlight academic pursuits, relevant coursework, extracurricular activities, and soft skills. Emphasize your enthusiasm for learning and a proactive attitude towards personal and professional ͏deve͏lopme͏nt.

Mention any specific areas of interest within your field of study and how they align with your career goals. It’s also effective to express openness to opportunities to gain experience through internships, volunteer work, or entry-level roles.

LinkedIn s ummary for fresh graduates

For recent graduates, it’s important to focus on academic achievements, internships, skills, and career aspirations. Highlight your eagerness to learn and contribute, along with any relevant projects or academic papers that show your abilities and interests. It’s also beneficial to express your enthusiasm for starting your professional journey and the types of roles or industries you’re interested in.

For applicants, a LinkedIn bio should effectively communicate your professional background, key skills, and the type of roles you are seeking. 

LinkedIn summary for IT professionals , for instance, should highlight technical expertise, familiarity with technologies and programming languages, and any unique problem-solving experiences.͏

For business-related specialists (marketing specialists, sales representatives, etc.) the focus should also be on soft skills and any activities connected with communication with people. 

It’s important to balance demonstrating your experience with expressing your enthusiasm for new opportunities. Highlight qualifications and any relevant accomplishments or experience that make you a valuable candidate. Be clear about your job search goals but also show flexibility and openness to diverse opportunities that align with your skill set.

LinkedIn summary for thought leaders & entrepreneurs

Crafting an exceptional LinkedIn summary requires time and strategic writing. In this article, we offer “About” section examples and templates for different professions and career stages with a single goal in mind: to encourage you to elevate your profile and unlock new opportunities on LinkedIn.

And if you want to discover and connect with more potential employers, recruiters, and colleagues in your desired industry, Snov.io is there to help you.

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How long should a LinkedIn summary be?

Can your linkedin summary be the same as your resume summary, how do i write a linkedin profile summary if i have no experience, what should i write in my linkedin summary if i am unemployed, what do most people put in their linkedin profile summary͏, what is an ai-generated summary for a linkedin profile, what is a linkedin profile headline.

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20+ LinkedIn Summary Examples to Boost Your Professional Networking Profile

3 key takeaways

• What a LinkedIn summary is
• Examples of LinkedIn summaries
• Using the free LinkedIn Summary Generator to optimize your profile

LinkedIn is the place to be seen if you want to catch the eye of recruiters, hiring managers, clients, or potential employers.

While some parts of your profile are essentially your digital resume, there is one area that requires some more effort—your summary.

This is also called the “About” section and is where people can get to know you.

The issue? You have to write about yourself. Cue feelings of dread. While you may want to put it off, this section captures the attention of others and can make or break your career growth. Read on to learn how to craft your own and see various LinkedIn summary examples. 

What is a LinkedIn summary, exactly? 

A LinkedIn summary refers to the “About” section of your LinkedIn profile, where you can expand on your experience, achievements, and goals. You get 2,600 characters to share your highlight reel and show a little personality. 

Have you ever watched a trailer of a movie and thought, “I need to see that movie!”? That’s what you want your summary to do. You want to provide just enough experience, action, and personality to get to the next step—connection requests, introductory calls, meetings, or job interviews.

In this space, avoid repeating what’s in your resume or headline. Instead, imagine you’re the main character of your career. Tell your story and share how you got where you are, what you’ve achieved, and what you’re looking for. 

Crafting an epic LinkedIn summary can help your job search and career growth. What you include and how you present yourself gives off vibes (of the professional sort, of course). It can make someone feel instantly connected to you or eager to learn more about you and your job history. And in this economy, where you want any chance you get to have a foot in the door, you can’t afford to skip this step. 

Struggling to find the right words to tell your story? Transform your LinkedIn summary into a compelling narrative with the help of Teal's easy-to-use LinkedIn Summary Generator .

Creating a memorable LinkedIn summary  

If you’re not a writer or feel content creation is not one of your strengths, learning how to write a LinkedIn summary can seem daunting. But, below are the top ingredients to create one yourself. Think of it like following a recipe and adding your own spice. 

Figure out your personal brand 

Your personal brand is how you want others to think of you. You might think this is more marketing, but remember—people will have perceptions or assumptions about you regardless.  And just like your resume, your LinkedIn profile is a personal marketing tool.

Imagine someone else was talking about you and your career (a little separation may make this exercise a bit easier). What three words would you want them to use to describe you?

That can be part of your personal brand and can influence your tone. 

• Trustworthy. Compassionate. Tenacious. 
• Resourceful. Meticulous. Intelligent. 
• Funny. Creative. Hard-working. 

These words can inform your tone and how you write a good LinkedIn summary.

Craft a story 

Remember how your “About” section should be like a movie trailer? Movie trailers clearly tell a story in a short period of time, and you’re doing the same thing here. 

• What is the movie of your career?
• What are the highlights, the must-knows?
• How do your experience, interests, passions, and goals fit in your current job or future goals?
• Who are you, and what do you value? 

If you feel like your resume is the 2D version of you, your LinkedIn summary section is the 3D version. Let your personality shine and open up in other ways you can’t elsewhere in your LinkedIn profile. 

Set the stage

Present challenges you’ve overcome and how you’ve succeeded and moved past them. Share the character traits that helped you in your career, and include language that reflects your personal brand. 

Professional accomplishments 

As part of your LinkedIn summary, you want to showcase major professional accomplishments. Even though it says “About,” this isn’t exactly a biography or memoir.

LinkedIn is for professional networking , so make sure to include the top things people should know about your career. 

• Your years of experience
• Tangible metrics that illustrate your success
• Share any roles you’ve had as a mentor or leader in your company 

LinkedIn "About Me" example: 

“I’m a multi-faceted graphic designer obsessed with color and making your brand pop. In my 10 years of experience, I’ve helped top entrepreneurs with visuals that connect to heart and soul, increasing engagement by 200%. I’ve won numerous awards, including 1, 2, and 3, and in my free time, share my skills at the Boys & Girls Club.”

Career objectives 

Your “About” section isn’t just about answering “Who are you?” (and why it matters), but it’s also about answering “Where do you want to go?” 

You want to share your career aspirations and what you want out of your professional life. Just like you might share what you’re looking for on a dating app, on LinkedIn, you want to share what you’re looking for. Are you looking for a permanent full-time role, or do you want to work as a consultant? 

What type of organizations or companies do you want to work with? What roles are you seeking? Including these things can provide clarity for both parties. 

Expertise and skills 

When you write a LinkedIn summary, you want to organically touch on your skills and abilities. What are the things you know more about than most people? What can you do with your eyes closed? 

Your expertise and skills can include:

• Certifications
• Hands-on experience
• Foreign languages

If you’re looking for a particular role, make sure you highlight the skills that could be listed in the job description and would be a good fit for the job. 

Call to action 

People are on LinkedIn for a variety of reasons. Some people want a new job. Some people only want to network. Others are looking for a job. Some are establishing thought leadership and making connections for their next move, which may be unknown, even to them. 

In your own summary, you can include a call to action. Include the target audience and what you want them to do:

• I’d love to connect with other women engineers; feel free to send me a request. 
• Looking to hear from recruiters about new opportunities in tech. You can reach out to me at [email]. 
• Interested in my services? Check out my website for rates. 

Being clear about what you want people to do and how to connect with you can improve communication and increase opportunities. 

Key summary mistakes to avoid 

While there's no specific LinkedIn summary template, now you know the recipe for a great LinkedIn summary. But there are some mistakes you should be aware of as well. 

Repeating your resume

LinkedIn has your basic resume already; you shouldn’t just turn your resume into a block of text. 

Incorrect spelling and grammar

Things happen, but proofread your spelling and grammar and get a second or third pair of eyes on your text before hitting publish. 

Language that could be offensive

You want to open doors and not close them. Avoid using potentially contentious language. Instead, use industry-specific language and keywords from job descriptions in your field.

This one should be obvious, but you definitely don’t want to complain about your current or past jobs. Keep that for the group chat. 

Too many personal details

Your authenticity and vulnerability can help boost your connection with others. But there can be a fine line, and you want to avoid oversharing. Keep it focused and share only the relevant details. 

LinkedIn profile summary examples

If you’re looking for good LinkedIn summaries, start checking out other people on the site and see what piques your interest.

While you don’t want to copy others, you can use it for inspiration and see what’s working or not. Below we share some LinkedIn About section examples in various industries and different professions.  However, If you find yourself struggling to find the right words to tell your story, transform your LinkedIn summary into a compelling narrative with the help of Teal's easy-to-use LinkedIn Summary Generator .

LinkedIn summary examples for students

Students may not have the same level of experience in the workforce as others. But having a strong “About” section can help students land internships, jobs, and network with the right people before graduation. Below are some LinkedIn summary examples for students. 

LinkedIn summary example college student in film

“As a passionate storyteller studying film at New York University, I aim to share new ideas through a visual medium. In my studies, I’ve tackled all sides of the filmmaking process, including production, casting, editing, writing, and directing.  My background is in Theater, as an actor for 5+ years. Making the transition to film, I’ve learned that I love directing and collaborating with others. Currently, I teach workshops to elementary school students and am the president of the Director’s Club.  I’ve learned how to work under pressure, tight deadlines, and even tighter budgets. In film, things are always changing, so I’m quick on my feet and can manage a constantly changing environment.  I’d love to continue my education and obtain an internship at a film studio.”

LinkedIn summary example college student in communications

“Third-year communications major and marketing minor, with a love of words. Fluent in Spanish and social media. I was born in Lima and raised in LA and am currently an Honor student at USC.  My goal is to break into public relations and help underserved founders share their message on a wider scale. I’m detail-oriented, tenacious, and can manage a variety of different projects with a lot of moving parts.  I’d love to share my skills and abilities with nonprofits and startups on a part-time basis while in school. I can translate content, create campaigns, and gather media lists to help secure coverage.”

LinkedIn summary example college student in education

“Dedicated education student in my senior year at Florida State University looking for hands-on experience working with kids. I’m passionate about the power of education and transforming young minds. I’m well-versed in various pedagogical methods, classroom management, and inspiring new ways of thinking about science.  When I was younger, I became interested in STEM and knew that I wanted to support the next generation. In particular, my aim is to attract and encourage girls to study STEM and change the landscape of the field, to be more inclusive and diverse. Currently, I’m looking for an internship or part-time job at an afterschool program to put my skills into practice. Let’s connect!”

LinkedIn summary examples for recent graduates

Graduating college is a big deal, but can be nerve-wracking if you don’t have a job lined up. It’s like getting thrown in the deep end and figuring out how to swim. You may have some experience under your belt, but you’re still looking for your very first full-time job. For some inspiration, here are some LinkedIn summary examples for recent graduates.

LinkedIn summary example for recent college graduate

“ Environmental science graduate committed to fighting climate change. I graduated with a 4.0 GPA and interned at Greenpeace, using my research skills for various projects. During my studies, I founded Cyclists Against Climate Change and implemented sustainable practices in partnership with the school. I’m looking for a full-time role at an organization where I can share my passion, leadership, and expertise. Reach out if you’re interested in learning more.”

LinkedIn summary example for mid-life graduate

“A decade ago, I founded my own company. I launched a product and was “successful.” I had money in the bank, and I did everything from answering emails to bookkeeping to marketing and sales. You name it, I did it. Then, my mother died. After that experience, I realized I was living someone else’s dream and wanted to make a difference in other people’s lives in a tangible way.  So I went back to school to become a therapist. I closed up shop, sold the business, and started over at the age of 38. I recently graduated with my Master of Science in Mental Health Counseling. I’m ready to write this next chapter of my life and serve others with the skills and abilities I’ve learned not only in school but in business.” 

LinkedIn summary example for master's degree graduate

“Growing up, I was in and out of hospitals, navigating healthcare with a disability. I saw up close the challenges of being a patient dealing with a convoluted healthcare system. Through this experience, I was inspired to obtain a master’s in public health from John Hopkins. As a patient and disability advocate, I bring a unique set of experiences to healthcare.  I’m looking for full-time work at a healthcare organization that provides exceptional care to patients. I bring expertise and experience and a fresh set of perspectives to help transform healthcare. My life’s work is to change the way we care for patients and to make healthcare organizations more accessible and equitable.”

LinkedIn summary examples for job seekers

When you find the right job to apply to, you may have all your materials ready. You have a killer resume and customized cover letter. But is your LinkedIn up-to-date? Potential employers and recruiters may be looking at your profile. Aside from using the " #OpentoWork" feature on your profile, you want to clearly communicate that you’re looking for your next opportunity. Here are some LinkedIn summary examples for job seekers.

LinkedIn summary example for software engineer

“Innovative software engineer with over a decade of experience looking for the next adventure. I’m well-versed in a range of programming languages and have expertise in full-stack development.  In my previous role, I worked alongside a small but mighty team and used my problem-solving skills to move projects forward. I have a Bachelor’s degree in computer science and am an avid learner. While I love working in software, when not at work, you can find me in the great outdoors.  Looking for a role at a mission-driven company where I can share my expertise. Connect with me at [email].”

view more software engineer LinkedIn summaries

LinkedIn summary example for finance manager

“Compassionate certified financial planner who meets clients where they’re at with their money. Money is stressful, and I help bring clarity, confidence, and creativity to my client’s financial life. I’ve worked with over 100 clients one-on-one to help create a money plan that matches their dreams and goals for their one precious life.  With a degree in finance and over 5 years of experience as a CFP, I’m eager to work for a firm that is committed to diversity and closing the wealth gap. I’ve worked as a mentor to other women in the field and served as a chair at various investing conferences.  If you’re a woman in finance or a firm interested in working together, reach out to connect.” 

See more finance manager LinkedIn summary examples

LinkedIn summary example for human resources

“Dynamic Human Resources professional with 5+ years of experience working at startups. In the startup environment, I’ve learned how to be quick on my feet, cultivate employee engagement, and assist with onboarding new staff members.  I love the energy of working with founders and helping streamline processes. I know that a company’s success is all about the talent—and through my job, I work to keep employees happy, engaged, and aware of their benefits and getting the most out of their compensation. If you’re looking for an HR specialist who can help ensure your company is doing things the right way, get in touch.”

LinkedIn summary examples for a career change

Changing careers and pivoting come with a major learning curve and a dash of hope that someone will give you a chance. You may not have the exact experience in the career you want, but you know you have the transferrable skills and some training under your belt. For your About section, it’s crucial to highlight how your experience can work to your advantage in the new field. Here are some LinkedIn summary examples for a career change. 

Journalism to PR LinkedIn summary example

“Committed storyteller looking for a new path in public relations. As a former journalist, I’m well-versed in the media landscape and how to craft a solid story. Using the same strategies I learned as a journalist, I want to create compelling narratives and help clients get the attention they deserve.  I have a built-in media network from my 8 years as a writer and know how to meet a deadline. I’m an ENFJ and excel at managing relationships, expectations and delivering results. In my former role, I had a viral story and increased traffic to the site by 42%. When I’m not telling stories, I’m either reading or watching stories at home with my pup.”

Customer service to project management LinkedIn summary example

“Customer service professional looking for a project management role with a values-based company. In my three years working in customer service, I’ve perfected the art of communication and problem-solving. In this support role, I managed phone calls, emails, and chats with customers, ensuring the resolution of any issues and escalating issues as needed.  I’ve worked with a team of 10 and can work well independently or in groups. Managing the various parts of customer service is aligned with project management. I’m eager to gain more experience with an organization that can use my skills.” 

Law to finance LinkedIn summary example

“Former lawyer and numbers geek looking for a role as a financial analyst. After working for 7 years as a corporate lawyer in New York City, I’m interested in transitioning to a role in finance. I’m meticulous, thorough, and personable and I’d love to use my experience in a different way working with businesses.  Given my experience working with business deals and contracts, I have a unique perspective and insight to offer. Currently based in North Carolina, I’m willing to travel and will consider remote or hybrid roles. When not diving into spreadsheets, I enjoy hiking, mountain biking, and kayaking. If you’re interested in connecting, send me a request.”

LinkedIn summary examples for sales

If you’re in sales, you know your career is based on results. When looking for your next sales role, in your About section, use metrics that capture people’s attention and that clearly illustrate your skills and abilities. Here are some LinkedIn summary examples for your sales career.

More LinkedIn summary examples for sales

General sales professional LinkedIn summary example

“Dynamic sales professional who loves building relationships as much as landing a sale. I have four years of experience and am always honing my skills. My degree in Business and experience as an entrepreneur give me a diverse range of experiences in sales. In my previous company, I increased sales by 33% and doubled our leads. I’m looking for a sales role with a fun and engaging company that can utilize my skills.” 

Global sales consultant LinkedIn summary example

“Bilingual global sales consultant with 15 years of experience working in international business development. I’ve secured major deals and launched new global initiatives, increasing profits by 53%. I’m culturally competent and understand the complexities of cross-cultural negotiations.  I studied abroad in Madrid while getting my degree in Business. I ended up staying there after graduation, working with global companies. Fluent in English and Spanish, I have a deep understanding of different markets, sales strategies, and driving revenue growth in new markets. Open to new opportunities.” 

Retail sales consultant LinkedIn summary example

“Everyone thinks retail is dead and everything has moved online. But that’s not the full story. As a retail sales consultant with a decade of experience, I work with luxury brands on optimizing in-store experiences and sales leading to results.  Training staff and launching in-store experiences, I was able to increase sales by 27% and more than double email sign-ups. I’m obsessed with brainstorming ways to foster brand loyalty and make retail experiences memorable and enjoyable for customers and businesses alike.”

LinkedIn summary examples for marketing

As a marketer, you still have to market yourself to land a job. That means keeping your “About” section fresh and current, and uniquely you. Here are some LinkedIn summary examples for marketing. 

View more marketing LinkedIn summaries

Digital marketing example

“Savvy digital marketer that runs on coffee and new ideas. I have a degree in marketing and have worked with some of the top brands in retail over the past five years. Whether it’s social campaigns or Google Ads, brand awareness, to engagement, I’ve got you covered. My expertise is translating content across generations, for both Millenials and Gen Z. I’m proficient in all social platforms and love creating content with a team. Currently, I’m freelance and looking for a role at a company. Open to relocating.” 

More digital marketing LinkedIn summaries

Content marketing example

“Content marketing maven who lives and breathes stories and native advertising. I work with new businesses looking to level up their marketing in an impactful, organic way. My last campaign saw 300% more engagement, leading to more conversions and brand awareness.  I have a degree in Theater but realized my love of storytelling was best used behind the scenes. I’m fluent in SEO, can build teams, and strategize campaigns that make sense for your needs. Let’s talk.”

Check out these 3 other content marketing LinkedIn summaries

SEO manager example

“SEO specialist who loves data and collaborating with marketing teams to drive traffic. In the past, I’ve managed teams of writers and collaborated with the marketing team to come up with a content strategy.  I’m an expert at Google Ads, Keyword Planner, and analyzing keyword research. Through my work with the content team, we increased organic traffic by 76%. I take my work seriously and enjoy working in non-serious environments and like to bring fun to the job. Reach out if you’re looking for help with content that converts.”

View more SEO LinkedIn summary examples

LinkedIn summary examples for HR

You’re great at working with people and managing a variety of issues that come up within a company. You’re the go-to person for all things benefits, compensation, conflict, and workplace environment. If you’re an HR pro, here are some LinkedIn summary examples for HR. 

LinkedIn summary example benefits specialist

“ Experienced Benefits Specialist with 20 years of experience working with major corporations. I’ve helped manage medical and dental benefit plans as well as life insurance policies for employees. As a liaison between providers and employees, I facilitate vendor relationships and ensure staff gets fair compensation.  My career started out in administration and over the years I’ve moved into Human Resources. I bring the human back to human resources and create a friendly work environment built on trust and wellness.

LinkedIn summary example HR generalist

“HR Pro who loves policies, procedures, and people. My work keeps me on my toes and I enjoy creating healthy workplace environments and implementing new initiatives to maximize productivity and boost employee wellness.  Skilled at conflict resolution, with a specialty in diversity and inclusion. I’m culturally competent and looking for a company where equity is valued. As a leader, I build trust and foster communication, and ensure everything is running smoothly.”

LinkedIn summary example HR executive

“Human Resources executive with a passion for technology and streamlining processes. I work with companies from the ground up to get set up with tech that makes things easier to manage. I’m proficient in data analysis and reporting and enjoy optimizing operations.  One of the most important things for any business is speed. Through setting up the right automation and tools, I work with companies to free up time and make data accessible.”

LinkedIn Summary examples for project managers

As a project manager, you know how to stay on task, manage a lot of moving parts, and get things done. If you’re looking for your next role, here are LinkedIn summary examples for project managers. 

LinkedIn summary example healthcare project management

“ I’m a healthcare project manager, working in this role for the past 2 years, but in healthcare for a decade. I’ve worked on all sides of healthcare and manage new programs that meet the needs of staff, patients, and stakeholders.  In my role, I manage a $100 million budget and ensure projects are compliant, within budget, and delivering on the mission. In my free time, I volunteer at a kitten rescue and take care of my own health and wellness through exercise and meditation.”

LinkedIn summary example construction project management

“From start to finish, construction has a lot of moving parts. That’s where I come in to help as a construction project manager. As an experienced professional with 6 years of experience, I seamlessly execute building projects and manage budgets, resources, and timelines.  I work as the liaison among vendors and make sure we’re staying on target and meeting the needs of the company.”

LinkedIn summary example general project management

“Seasoned project manager with 12 years of experience who thrives in high-intensity environments. I’m tenacious and driven and enjoy seeing projects to completion. Working in cross-functional teams, I coordinate project planning, implement risk management procedures, and foster communication and collaboration among all parties involved.  I’ve worked at nonprofits and startups and am passionate about working with companies driving change.”

How to craft your unique LinkedIn summary 

Writing a compelling LinkedIn summary is an art and can take some practice. Here are the steps to get started. 

Step 1: Write down the details 

Include the details you want to cover. Consider the Who and the Why and your personal brand. Jot those thoughts down and let it be messy. Include your years of experience, skills, and what you’re looking for. 

Step 2: Bring it together 

Next, give yourself the freedom to practice writing and bringing all the details together. You can try different openers and hooks to capture the reader’s attention. Keep it tight and cohesive. Try out at least three different versions. Revise and edit. 

Pro tip: If you want some extra assistance, try using ChatGPT prompts for LinkedIn to help you find a starting point.

Step 3: Publish

Once you’ve created a good summary, it’s time to publish. Go to your profile, then the “About” section. In the upper right corner, click on the pencil to edit this section. Copy and paste the text, then hit “Save.”

Step 4: Optimize

Once you've published, make sure you have an optimized LinkedIn summary using the free Teal LinkedIn Profile Reviewer .

All you have to do is download the Teal Chrome Extension which includes an automated LinkedIn Review. Once you install the extension, just go to your LinkedIn profile page and click on the Teal logo. Here, you’ll see a list of recommendations on how best to optimize your profile and can make updates as needed.

Find support with Teal 

No matter where you’re at in your career, navigating the next steps is never easy. The good news is there are so many tools and resources available to help you get the best materials to score a job. 

Use Teal to optimize your own LinkedIn Summary—ensuring you stand out. The AI Resume Builder can also help save time by importing your optimized LinkedIn profile seamlessly into the Resume Builder. (Plus, you can use the tool to customize your content and make it unique for each job you apply to.) It’s free and the best sidekick in your job search. 

Sign up for Teal today to get started.

Frequently Asked Questions

How can i tailor my linkedin summary to attract the right professional network, what is the ideal length for a linkedin summary to maintain reader engagement, can i include a call-to-action in my linkedin summary, and if so, how.

Melanie Lockert

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6 Best LinkedIn Summary Examples to Elevate Your Profile

• Disha Shukla
• November 17, 2023

LinkedIn, the ultimate digital arena for professionals, is more than just a platform to showcase your resume. One of its hidden gems is the “About” section, better known as the LinkedIn summary. You are probably wondering why it’s a big deal. 

Your LinkedIn summary acts as your elevator pitch, a brief yet powerful statement about who you are and what you bring to the table. After your headline, it’s the most-read section of your profile, influencing potential employers, recruiters, or network connections. It’s your chance to spotlight your unique value, distinguishing yourself from countless other profiles. 

Yet, creating that perfect summary often leads to writer’s block. In this blog, we’ve compiled six compelling LinkedIn summary examples, insights, and guidelines to help you convey your story with authenticity and impact.

What Is A LinkedIn Summary?

The summary section of your LinkedIn profile appears below your profile picture. The “About” or “Bio” section provides a concise summary of your professional history, skills, and unique value. Within the 2600 character limit, only the first three lines (about 370 words) are visible to profile visitors. Your lines should be appealing enough for readers to select “See More” for more information.

Consider it a professional trainer. Similar to a captivating movie trailer, your LinkedIn profile ought to motivate readers to want to learn more about you. It extends beyond your resume and headline. Instead, it highlights your professional identity by highlighting your achievements, experiences, and objectives.

Whether you’re a seasoned professional or new to the corporate world, a well-written LinkedIn summary can enhance your networking and job-searching efforts. This area is the key to making an excellent first impression. Spend time ensuring that it aligns with your professional values and objectives.

Why Is LinkedIn Summary Important?

While updating your LinkedIn profile, the summary might seem like another box to check. Maybe you believe it’s optional, especially if job hunting isn’t on your horizon right now. However, a finely crafted LinkedIn summary is a cornerstone for achieving professional milestones in sales, networking, or switching career paths. Let’s delve into why this section holds such importance:

• Your Personal Introduction

It’s more than a list of past roles or accolades. The summary offers a golden opportunity for you to present yourself authentically, highlighting your achievements and specializations in a relatable manner.

• It is a Showcase of Your Unique Personality

Whether you sprinkle in humor, maintain the utmost professionalism, or strike a balance between the two, this space helps visitors gauge who you are. It can give recruiters insights into cultural fit and offers potential clients or colleagues a hint of collaboration.

• It Elevates Your Visibility on LinkedIn

The platform’s search algorithm doesn’t merely rely on job titles or headlines. Creating a summary infused with relevant keywords can skyrocket your profile’s visibility. For instance, weaving in terms like “content,” “management,” or “analysis” can propel your profile to the forefront, catching the eyes of potential employers or collaborators.

With the significance of the LinkedIn summary now clear, isn’t it time you started crafting yours to perfection? Remember, this section can be the key that unlocks countless professional opportunities.

How To Create A Perfect LinkedIn Summary

A LinkedIn summary is more than just a digital introduction—it portrays your professional journey, values, and aspirations. Here’s a step-by-step guide to help you create an impactful LinkedIn summary:

1. Define Your Brand

Consider your personal brand as your professional identity. Write such information that explains how do you want others to perceive you? If someone described you in three words, which words would you prefer? For example:

• Trustworthy, compassionate, and tenacious.
• Funny, creative, hard-working.

Use these descriptors to set the tone for your summary.

2. Weave Your Story

• Envision your career at the main plot points. Highlight significant milestones, interests, and values. Show the depth of your persona beyond the resume
• Discuss challenges you’ve faced and the strategies you employed to overcome them. Highlight character traits that have been instrumental in your journey.

3. Highlight Professional Achievements

• This isn’t just a personal story; it’s a professional showcase. Mention tangible metrics, awards, or leadership roles that underscore your success.
• Example: “Over my 10-year journey as a graphic designer, I’ve amplified brand engagement by 200% and have been honored with multiple awards.”

4. Outline Career Objectives

Address where you see yourself heading. What are your professional aspirations? Clarify your preferences: Are you seeking a permanent role or consulting opportunities? What types of organizations align with your goals?

5. Detail Your Expertise and Skills

List your strengths and areas of expertise. Mention education, certifications, hands-on experiences, languages, or relevant software proficiencies. Tailor this section to mirror skills that your desired roles might require.

6. End with a Call to Action 

Clearly state what you want from your LinkedIn audience. Examples can include: 

• “Keen to network with fellow women engineers. Feel free to connect!”
• “Open to tech opportunities. Reach out to me at [email].”
• “Explore my services on my website.”

By following this guide, you’ll craft a LinkedIn summary that resonates with your professional journey and engages potential employers, colleagues, and collaborators.

Do’s And Don’ts For Creating A Perfect LinkedIn Summary

Your LinkedIn summary is like a handshake; it’s how you introduce yourself professionally. However, just as there are ways to leave a positive impression, there are also pitfalls to sidestep. Here’s a guide on what to include in your LinkedIn summary and what to avoid.

1. Avoid Repetition of Your Resume

• Do: Craft a unique summary that portrays your professional journey.
• Don’t: Simply copy and paste your resume. Your work history is already detailed in other sections.

Example Summary: “Over the last decade, I’ve navigated the dynamic world of digital marketing, championing consumer-centric strategies that break through the noise. From leading startups to elevating established brands, I’ve consistently pushed boundaries and delivered results.”

2. Accurate Spelling and Grammar

• Do: Proofread your summary several times, and consider having someone else review it.
• Don’t: Overlook typographical or grammatical errors.

Example Summary: “With over ten years in tech sales, I’ve not only met targets but set industry benchmarks. My journey reflects a commitment to innovation and the pursuit of excellence in customer relationship management.”

3. Choose Your Words Wisely

• Do: Use industry-specific language and keywords relevant to your field.
• Don’t: Incorporate offensive or contentious terminology.

Example: Instead of “I am a marketing guru,” say, “I have spearheaded successful marketing campaigns that boosted sales by 40%.”

 4. Keep it Positive

• Do: Highlight your achievements and positive experiences.

Example Summary: “Throughout my career, every role has been a lesson in leadership and perseverance. From startups to Fortune 500 companies, my focus has always been on fostering team growth and driving operational excellence.”

5. Balance Personal with Professional

• Do: Share a bit about yourself to build a connection.
• Don’t: Overdivulge or include too many personal details.

Example: Mention your passion for mentoring without delving into unrelated personal anecdotes.

6. Avoid overused phrases

• Do: Discuss tangible achievements that underscore your skills.
• Don’t: Rely on cliché terms like “guru” or “master.”

Example: Instead of “I’m a sales master,” detail a specific sales initiative where you surpassed targets.

7. Prioritize Brevity and Relevance

• Do: Ensure that the information aligns with the roles or opportunities you seek.
• Don’t: Turn your summary into an autobiography.

Example: If you’re aiming for managerial roles, focus on leadership experiences rather than early-stage career details.

In conclusion, your LinkedIn summary should be a clear and concise portrayal of your professional persona. 

LinkedIn Profile Summary Examples

Are you looking for great LinkedIn summaries? Browse profiles on LinkedIn. It’s a good way to see what stands out. You shouldn’t copy anyone, but it can give you ideas. Below, we’ve listed some examples from different jobs to help you out.

1. LinkedIn summary for college students

For college students, a LinkedIn summary should capture academic pursuits, any relevant extracurricular activities, and a hint of their future aspirations. While professional experience might be limited, showcasing passion, adaptability, and eagerness to learn can make a compelling profile.

LinkedIn Summary for a College Student in Computer Science

“Currently pursuing computer science at Boston Tech University, I’m passionate about developing efficient and innovative software solutions. My academic journey has equipped me with a solid foundation in coding, system design, and problem-solving. I’ve spent two years on the robotics team, sharpening my skills in software integration and teamwork. Now, as a lead in the University Coding Club and an organizer for local tech workshops, I’m dedicated to fostering a community of tech enthusiasts. The tech world has instilled in me the importance of precision, timely project delivery, and working within system constraints. I’m seeking an internship with a forward-thinking tech firm.”

2. LinkedIn summary for college graduates

For recent graduates, a LinkedIn summary should be a blend of educational accomplishments, any hands-on experience or internships, and a clear indication of career aspirations. It’s crucial to position yourself as someone eager to transition academic successes into tangible professional contributions.

LinkedIn Summary Example for a New Graduate

“Newly minted Environmental Studies graduate fervently dedicated to addressing global warming challenges. I had earned top honors with a flawless GPA and gained hands-on experience interning at EarthGuard, contributing to key research initiatives. I founded EcoBikers at university, championing eco-friendly measures. I am eager to find a role in an organization where I can channel my enthusiasm, leadership, and know-ho w. If you’re in search of fresh perspectives backed by academic excellence, let’s chat.”

3. LinkedIn summary for job seekers

For job seekers, a LinkedIn summary should not just list their qualifications but also express their passion, unique value proposition, and eagerness to join a new opportunity. It’s a space to blend professional accomplishments with personal zeal, making potential employers envision you as part of their team.

LinkedIn Summary Example for an HR Professional

“Proactive HR expert with over five years of direct exposure in the thriving startup ecosystem. In these fast-paced environments, I have mastered agility, nurtured employee connectivity, and streamlined the onboarding process. I am at my best when working closely with visionary founders to optimize operational workflows. Recognizing that the workforce is a company’s backbone, my objective is to increase employee satisfaction and maximize the value they derive from their positions. Seeking a dynamic organization in need of an HR enthusiast dedicated to enhancing both organizational culture and operational effectiveness. Let’s connect!”

4. LinkedIn summary for a salesperson 

A LinkedIn summary for a salesperson should encapsulate not just their product knowledge but their unwavering commitment to customer success. It should spotlight their ability to understand client needs and transform those needs into tangible results. Tailoring the summary to highlight achievements, skills, and value addition can make it a compelling read for potential clients or employers.

LinkedIn Summary Example for a Sales Professional

“ Energetic sales expert with a passion for fostering relationships and driving results. With four years under my belt and a Business degree, I offer a unique blend of entrepreneurship and sales expertise. At my last position, I boosted sales by 33% and doubled lead generation. I’m on the hunt for a vibrant company where I can leverage my abilities in sales”.

5. LinkedIn summary for a career change

Making a career shift demands resilience, adaptability, and the belief that your accumulated skills will serve you well in the new arena. When framing a LinkedIn summary for a career transition, it’s imperative to underline transferable skills from your former role that can be advantageous in your desired field. Demonstrating a keen understanding of how your past experiences mesh with the needs of your new desired role can pique a potential employer’s interest.

LinkedIn Summary Example for a Transition from Graphic Design to Digital Marketing

“ Transitioning from an established background in graphic design, I am eager to enter the world of digital marketing within a company that adheres to its fundamental values. Three years of experience in graphic design gave me an acute sense of aesthetics and attention to detail. Being at the center of visual storytelling, I managed print and digital design projects proficiently, ensuring that the brand’s message was effectively communicated and modifying designs as necessary based on feedback”.

6. LinkedIn summary for marketing professionals

Your LinkedIn summary is a prime space to showcase your branding prowess and aptitude for capturing attention. It’s essential to communicate what you’ve done, your unique approach, and what makes you stand out in a sea of marketers. A good summary for marketing roles should highlight your expertise, adaptability to evolving trends, and distinct voice.

LinkedIn Summary Example for Digital Marketing

“Innovative digital marketer who enjoys trying novel beverages and strategies. I have a bachelor’s degree in marketing and five years of experience with leading retail brands. From writing engaging social media stories to optimizing Google Ad campaigns, I’ve prioritized brand exposure and engagement. I excel at communicating with Millennials and Generation Z, ensuring that all content is always timely. I appreciate collaborating with a diverse team and am adept at using all major social networks. I am currently a freelancer but seek a full-time position in a dynamic organization. Open to new locations when the opportunity presents itself.”

A well-crafted LinkedIn summary is more than just a digital introduction. It is a powerful tool that can set the tone for your professional narrative. By showcasing your experiences, aspirations, and unique value proposition, you not only enhance your online presence but also position yourself as a proactive and reflective professional.  

Unlock The Power Of LinkedIn Marketing With INSIDEA!

While having a presence on LinkedIn is vital, leveraging it effectively requires distinct  expertise. Are you tapping into its full potential?

That’s where INSIDEA steps in. Our seasoned team is skilled in crafting the perfect LinkedIn marketing strategy tailored to your business’s unique needs. Our motive is clear to empower organizations to harness the incredible potential of LinkedIn for measurable results.

Reach out today to uncover the potential with which INSIDEA can drive your LinkedIn success!

• Tailored Experience: At INSIDEA, we prioritize a bespoke user experience. We collaborate with you to ensure your LinkedIn strategy is perfectly aligned with your business vision.
• Industry Expertise: Our team excels in crafting, executing, and refining LinkedIn marketing campaigns, ensuring you always adhere to the platform’s best practices and achieve unparalleled ROI.
• Customer Commitment: Your success is our mission. We are devoted to not only meeting but surpassing your expectations at every turn.

With INSIDEA by your side, you gain access to result-driven LinkedIn strategies that resonate with your target audience and bolster conversions. Schedule a consultation with our experts to dive deep into how we can elevate your LinkedIn marketing endeavors.

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How to Write a Great LinkedIn Summary (Examples Included)

Mike Simpson 0 Comments

By Mike Simpson

Today, there are over 675 million LinkedIn users. That’s more than double the population of the United States . Holy cow, right? Not only is that an impressive figure, but it also showcases the trial many LinkedIn users face when crafting their LinkedIn summary and the rest of their profile.

What trial might that be?

It’s the fact that you have to stand out in the veritable sea of other people on the platform. That’s no small feat.

But you aren’t afraid of a little challenge, right?

Didn’t think so. And you shouldn’t be.

With the right approach, your LinkedIn summary can be a shining beacon, like a lighthouse cutting through the fog of blasé profiles. Let’s light that candle, shall we?

What is a LinkedIn Summary?

Before we dig into how to write a LinkedIn summary, let’s talk about what one is and its purpose. After all, you don’t want to spend valuable time creating one only to realize later that a LinkedIn summary isn’t what you thought it was.

First, unlike the name suggests, you don’t want to simply summarize your profile in this 2000 character space. If all you do is rehash your work history, you’re missing out on an opportunity. Plus, that approach is ridiculously boring.

So, what is the LinkedIn summary section for?

It’s a spot where you can discuss yourself freely, using your own words. It’s a free-form supplement, giving you the ability to give your career some context, highlight a bit of personality, and otherwise put your best self on full display.

NOTE: Also be sure to check out our companion piece on Linkedin Headline Examples !

What Makes a Great LinkedIn Summary?

Alright, we know the description above is a little ambiguous. It seems like you can technically take your LinkedIn summary in any direction, and that could leave you paralyzed. After all, nothing welcomes writer’s block like unlimited options.

We want to make sure that doesn’t happen. By understanding what a good LinkedIn summary looks like, you can make sure yours fits the bill.

One point that is critical to understand is that, unlike a cover letter or resume, your LinkedIn summary shouldn’t be overly targeted. While you want to speak to your ideal field or niche, don’t draw down onto one job or employer. You aren’t updating this section every time you apply for a job, so it’s best to use a slightly broader stroke. Cover your bases, but don’t screen yourself out of opportunities by mistake.

Additionally, make sure your first 300 characters or so really pack a punch . Why? Because the summaries aren’t on full display. Only the initial 300 characters shows when your profile is viewed on a computer. On mobile devices, it’s truncated even more. You have to entice people to click “show more” to get to the rest. If you don’t enthrall them in those first couple of sentences, they won’t.

When it comes to the content, focus on your talents and accomplishments. Craft them into an engaging narrative, punctuating it with impressive metrics.

As you write, make sure to include relevant skills and traits . Consider what hiring managers and recruiters typically want to find when filling jobs like the kind you want to have. Incorporate those whenever possible, increasing the odds that they’ll see the value you provide and will show up in search results.

Common LinkedIn Summary Mistakes

As mentioned above, one of the biggest mistakes you can make is just rehashing your work history. However, it certainly isn’t the only misstep you can make.

Being overly rigid doesn’t typically work in your favor. Imbuing a bit of personality into your LinkedIn summary is a good idea. It adds a degree of authenticity and makes the content more engaging.

Another mistake is going the wall-of-text route. You have to break up your summary into multiple paragraphs. Otherwise, the eyestrain hiring managers and recruiters will experience when trying to review your profile is going to be a major turnoff.

Finally, while you want to be a bit broad, don’t go full-blown generic. You have to focus the content on something general, like your preferred kind of role or specialty. If you go too wide, you don’t seem focused, and you won’t be able to showcase the value you could provide to the right employer.

5 Great LinkedIn Summary Examples

Alright, now it’s time to get to the part that you’re probably most excited about; the LinkedIn Summary examples. By reviewing the information below, you can see what it takes to craft a good LinkedIn summary that really showcases you as an amazing talent.

1. All About Your Mission

Deep down, every professional has a mission. It’s essentially a goal for how they want to help companies, putting their skills to use for specific gains. With this approach, you can talk about what you do, where your professional passions lay, and how you apply your skills.

EXAMPLE SUMMARY:

“Today, content makes the world go ‘round. Marketing isn’t just about showcasing products or services; it’s about crafting compelling stories that engage audiences and resonate with the masses. I strive to be the bridge between brands and consumers. Along with embracing data analytics to identify customer needs and interests, I also use that information to create strategic content. My goal is to enhance the company’s brand, increase conversion rates, and drive sales, all through the power of digital marketing and SEO. My experience as a content strategist and creator has not only ignited my passion for branding and inspiring consumers but has given me skills that allow me to support growth initiatives. Digital media and design, social media marketing, and company branding are just some of the specialties I use to support companies who want to reach greater heights.”

2. Soft Skills Through a Personal Anecdote

Usually, sharing details about your technical prowess on your profile isn’t overly challenging. But, giving hiring managers and recruiters a glimpse into your personality traits, that’s a different story.

If you want to highlight your soft skills , consider using a personal anecdote that’s particularly intriguing. This approach can also work well for anyone who doesn’t have a substantial amount of professional experience. It puts your traits on display, and that can help when you’re working on landing entry-level roles.

“When I was 25, I hit a ceiling. Yes, even though I was young, I realized my career was about to dead-end. I didn’t want that to happen, so I made a choice. I went back to school. While working full-time, I enrolled in college full-time to finish my bachelor’s degree. While I already had more than two years of school under my belt, the prospect was daunting. The amount of perseverance required was hard to fathom at the start. I had to rely heavily on my time management skills and remain calm under pressure. As I moved forward, new challenges arose. Mental fatigue was hard to battle, so I had to approach my work strategically. I was accountable for all of the work, so remaining organized to ensure I met every deadline was a must. Ultimately, my diligence paid off. I completed my bachelor’s, and graduated with honors. The entire process taught me more about dedication than nearly every other experience. It also showed me the benefits of hard work, as, while it was difficult, it was certainly a journey worth taking in the end.”

3. When You’re Highly Experienced

If you have a ton of experience, sometimes that is worth showcasing. Most hiring managers and recruiters aren’t going to review your work history to find employment dates and then do the math to determine how long you’ve been in the field. However, you also want to touch on your skills and tell a story, so make sure to go the extra mile.

“I have over 15 years of experience in the software development arena. To say that coding is a passion is an understatement, as it is a love that has continuously helped me overcome obstacles, embrace challenges, and keep my career moving forward. I’ve had the opportunity to add a range of capabilities to my repertoire, including JavaScript, HTML, CSS, React, and Python, just to name a few. Along the way, I also discovered a new passion: leadership. Recently, I have stepped into the role of project manager, guiding the work of other software developers and other technical experts to ensure the solution was developed correctly, on-time, and on-budget. I strived to focus on collaboration, mentorship, and communication, ensuring every team member could be at their best. Overall, I find the ability to combine the technical with leadership incredibly fulfilling, and I aim to carry my past experiences forward, ensuring I can embrace past lessons while continuing to grow.”

4. All About Achievements

If you’re an active job seeker, making your LinkedIn summary all about accomplishments can be a great option. It lets hiring managers and recruiters see exactly what you’ve pulled off in the past, eliminating a lot of questions about your value.

“Many companies want additional market share. At times, they hemorrhage money, all in the name of capturing a few leads that may or may not pan out. But what if there was a better way. As a sales professional, I understand the challenges associated with cultivating a customer base and retaining paying customers. Growth is my main focus, and I believe in using innovative approaches to spur customer interest and entice conversions. In 2019, I implemented a new approach that specifically targeted past customers, and often under-tapped segment. My goal was showcasing a value proposition that focused on the benefits of a long-term relationship and additional product acquisition. Once in place, customer reorders increased by 218 percent, augmenting this source of revenue for the company dramatically. The same principles can be applied to other segments, ensuring greater conversions and retention. My aim is to help companies experience those results, first hand. After all, seeing is believing, and I want to ensure you get results that aren’t just what you expect, but so much more.”

5. A Bit Pro, A Bit Not

Sometimes, highlighting a little bit about your professional experience as well as some tidbits that highlight your personality is a wise choice. It’s a bit more casual and personable, so it can work well for people who spend their days working directly with people as well as those in creative fields.

Begin by discussing your current role and an achievement or two. Then, shift to something a little more quirky or unexpected.

EXAMPLE SUMMARY

“Over the past 7 years, I’ve cultivated my skills as a recruiter. I focus on helping businesses secure the talent they need to thrive, both when it comes to skill sets and culture fit. With that combined approach, I’ve been able to reduce turnover by 38 percent with my current employer, ABC Company. When I’m not recruiting, I enjoy spending time swimming laps at the community pool. I was once a competitive swimmer, and it’s still a passion. Not only does it keep my healthy, but it also lets me maintain a bit of a competitive edge, as I’m always striving to outdo my best time each time I hop in. Plus, it’s a great de-stressor, giving me an outlet that ensures that, while I am at work, I’m always at my best.”

Putting It All Together

Ultimately, creating a good LinkedIn summary takes a bit of work, but it can be done. Use the LinkedIn summary examples above to get your creative juices flowing, then give it a try. You might be surprised how easy it can be to get it right.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How to Write a Powerful LinkedIn Profile Summary

4 min read · Updated on October 12, 2022

Learn how to pitch your talents on LinkedIn in 30 seconds or less.

You have 30 seconds to describe yourself. Can you do it?

With a LinkedIn summary, that's all the time you have. Sorry, no one wants to read your entire work history — not even a little bit. 

The summary section requires brevity and critical thinking. You must explain what you're about and the impact you make on others.

So, do you need LinkedIn profile help?

The following guide is from my new book, Wait, How Do I Write This Email? , a collection of 100+ templates for networking, the job search, and LinkedIn.

Step 1: Who are you, really?

When you write a LinkedIn summary, keep it basic. In a nutshell, what are you known for? What is your value proposition? What's your identity? And how does your work and skills help other people?

It's a useful exercise to describe yourself in less than ten seconds. Plus, it's important to think hard about the value you add to the market.

Here's part of a LinkedIn summary example from a young guy we'll call “Lamar.”

“Every day, I protect sensitive information on thousands of people from hackers and cyberattacks.”

At Lamar's professional core, that's the work he does AND how his work improves the lives of other people.

Step 2: What do you do?

Now take the opening line a bit deeper, but remember the 30-second rule. This is no time to delve into three huge paragraphs on everything you've done when you're writing your LinkedIn profile summary. Keep it rolling with specific details, like:

Your title and company

BRIEFLY what you do at the job

Again, how your job helps people

Specialties or areas of expertise if you need to describe your role a bit further

Here's the continuation of Lamar's LinkedIn profile summary example:

“As an information security analyst at Acme Hospital System in Sacramento, I manage the day-to-day flow of information into and out of five hospitals and two emergency centers. With a focus on database management, my job ensures critical computer systems, medical files, and patient history remain active and never fail. My team and I stay updated on the latest trends in information security to not only keep Acme Hospital System safe but also on the cutting edge.”

Step 3: Bring 'em home

In the final step, put a stamp on your LinkedIn summary. By now the reader knows who you are and what you do. Now, finish out with a strong “closer” sentence.

Similar to your opening line, what's your mission as a working professional? What are you passionate about? And I know I'm a broken record, but how does your passion help other people?

When writing your LinkedIn summary, reiterate that point at the end, add a period, and you're done.

Here's the LinkedIn summary example from Lamar's closing line:

“A hospital never sleeps, and the same goes for IT. If everything runs smoothly and nothing suffers a glitch, then I know I did my job.”

LinkedIn Summary Example: Lamar

Every day, I protect sensitive information on thousands of people from hackers and cyberattacks. 

As an information security analyst at Acme Hospital System in Sacramento, I manage the day-to-day flow of information into and out of five hospitals and two emergency centers. With a focus on database management, my job ensures critical computer systems, medical files, and patient history remain active and never fail. My team and I stay updated on the latest trends in information security to not only keep Acme Hospital System safe but also on the cutting edge.

A hospital never sleeps, and the same goes for IT. If everything runs smoothly and nothing suffers a glitch, then I know I did my job.

Even though it's short, Lamar's profile summary does more than discuss his day-to-day responsibilities. The summary explains his job, showcases his personality, and proves why his work makes other people better.

In a vast ocean of online profiles, Lamar has a bio you will remember. And that's the goal when writing a LinkedIn summary: to be unforgettable.

Need LinkedIn profile help? Hire a TopResume writer to optimize your LinkedIn profile today!

Recommended Reading:

5 Tips for Delivering the Perfect Elevator Pitch

10 Ways to Create a Winning LinkedIn Profile

Resumes vs. LinkedIn Profiles: What You Should Know

Related Articles:

How to Create & Change a Custom LinkedIn URL in 3 Easy Steps

Why LinkedIn is Important: 7 Reasons to Polish Your Profile Today

12 Ways to Make Your LinkedIn Profile Stand Out (2023 Guide)

See how your resume stacks up.

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• Personal Branding
• How to write a compelling...

How to write a compelling LinkedIn summary (with examples)

11 min read · Updated on April 17, 2024

Make a strong first impression on LinkedIn

LinkedIn gives you the power to create a professional reputation like no other. It's an essential tool for both your job search and career. But, to make the most of it, you need to create a detailed, comprehensive profile – including an engaging LinkedIn summary.

This short bio is a less formal version of the personal statement on your CV. But here's one major point to keep in mind: the way that you write and target your LinkedIn summary will differ from a formal application. LinkedIn is, after all, a social network at its core. 

If you're not sure how to get started, you've come to the right place. In the following guide, we'll look at why your short LinkedIn summary matters, what you should include, and prime examples that you can use for inspiration. Read on to perfect your next LinkedIn summary. 

What is a LinkedIn summary?

Also called your “About” entry or “'LinkedIn bio,” your LinkedIn summary is that short blurb that appears below your profile header. You have around 370 words to play with here, so you'll want to avoid writing a memoir. It's all about getting – and keeping – the reader's attention. With that in mind, your ideal LinkedIn summary should be: 

• Short . You can't surpass the 2,600 character limit. So it's best not to add unnecessary “fluff,” aiming for a LinkedIn summary that's snappy and to the point.
• Original . Try not to sound like every other professional on the social network. If you want to gain attention for all the right reasons, your LinkedIn summary should be unique. 
• High-value . What do you bring to the table? Don't just tell the reader what you do. Focus on the value that you bring to the hiring manager and company. 
• Captivating . The language that you use in your LinkedIn summary matters more than you think. Make sure to hook the reader and keep them engaged throughout your bio. 

Within this short LinkedIn summary, you have to make the right first impression . The reader can tell who you are and what you do by looking at your experience, so don't commit the proverbial mistake of simply stating the obvious. Instead, give them a reason to care about you . Use this part of your LinkedIn profile to detail why you're worth a second look and what makes you special. 

Why does your LinkedIn summary matter?

Now that you're well-versed on what a LinkedIn summary is, let's talk about why it matters. You might think that this part of your profile is just an added bonus, rather than a necessity. That's simply not the case as your short LinkedIn summary allows you to do the following: 

• Showcase your USP . What's your Unique Selling Proposition (USP) ? What's the one thing that you have over other professionals in your sector? When you have pinpointed this aspect of your professional profile, it's time to lean on it. Your LinkedIn summary is an ideal place to put your USP front and centre. 
• Add personality to your profile . If you want to get ahead in your career, your personality is the key. There are loads of candidates with the same experience and expertise as you. But what don't they have? Your personality. As your LinkedIn summary is among the first things that your LinkedIn profile visitors will see, it allows this aspect of yourself to shine through. When you're writing your LinkedIn summary, don't be afraid to showcase your creative flair. 
• Rank your profile in LinkedIn searches . Do you want your LinkedIn profile to be found by hiring managers? If the answer is yes, crafting a well-written summary is a must. Including industry-specific keywords in your bio can increase your online visibility in your sector. That means that when people search for professionals with your skills and experience on LinkedIn, you're more likely to rank highly in their results. 

Whether you're currently looking for a new job or not, make sure you keep your LinkedIn summary up-to-date. This approach allows you to build a sturdy reputation on the platform, which you can leverage when you do want to climb the career ladder later on.

7 tips for writing a stellar LinkedIn summary 

Ready to put pen to paper? Each person's LinkedIn summary is unique to them (and their experience). However, there are some tried-and-true pointers that you can follow when writing yours. Here are seven things to keep in mind when crafting your bio section:

1. Target the right audience

A hundred different people may end up reading your LinkedIn summary, but that doesn't matter if they're not the right people. Ask yourself a simple question: who do you want to read your summary and, crucially, what do you want from them? 

For example, if you're on the hunt for a new role, you may be targeting recruiters and hiring managers. In that case, you should be writing a LinkedIn summary that sells you and your skills . Much like your CV, this brief overview needs to show people that you absolutely have what it takes to take the next step in your career.

Before you even dream of writing that first sentence, consider who will be reading it. Having a clear target audience will help you find a core message, helping you avoid a long-winded, boring description, and write something truly compelling instead.   

2. Be authentic, honest, and concise 

It should go without saying that lying on your LinkedIn profile summary is a recipe for disaster. For one, everyone can see your page and someone can easily call you out on your little “white lies.” Plus, there's the fact that you have to back everything you write up with facts and evidence. 

Don't try to be someone else. Be yourself! It might sound cliche, but it works. When writing your LinkedIn summary, it's important that you're honest about your experience. Pick out the elements that are likely to “wow” readers and have them wanting more. 

Note: Avoid writing too much here! No one wants to read your life story. Save those minor details for your autobiography instead. 

3. Let your personality shine through 

The recruiter or company reading your LinkedIn profile summary hasn't met you face to face. They have no idea who you are or how very charming you may be. 

Unlike in your CV, you can use your LinkedIn profile summary to let some of that award-winning personality shine through in your writing. This technique is used in the best LinkedIn profile summaries, and it can really work wonders when you get it right. 

LinkedIn strategist, Jasmin (Jay) Alić , knows how to write a summary that really flows. Here's his LinkedIn summary example:  

“Hey there, thanks for stopping by my profile!

For the TL;DR peeps:

I help brands win hearts. Main strengths: copy and strategy. Wanna e-meet over coffee? I'm always down to connect and explore new opportunities.”

While you may think that this is a casual way to start a summary, it works for Jasmin. As a LinkedIn strategist, he has to have the personality to carry his role. It's a people-led business, after all. By offering up a TL;DR for readers, he gives them a chance to get to know him quickly and easily. Of course, he also includes a longer bio where you can learn about his experience.

While you may think that starting with a joke is risky business, Jasmin manages to make it work.

Note: The key word here is “show.” Don't make the mistake of writing “I'm a funny, warm person…” in your summary. Paint the picture and let it come through naturally!

4. Explain what you do (briefly)

What exactly do you do, anyway? Your regular job duties and work history may cover a whole range of things, but you shouldn't babble in your LinkedIn summary. Instead, condense what it is that you do down into a manageable paragraph. 

The best summaries give a taste of the person's expertise and previous roles without getting too bogged down in the everyday, nitty-gritty details. How do you help businesses succeed as a whole? Be concise and clear by dedicating just a couple of sentences to your role. 

5. Add industry-specific keywords

As we've already mentioned, keywords are a must. When writing your LinkedIn summary, make sure to do some research. What words and phrases are trending within your field? Identifying these will help you craft a strong LinkedIn summary. 

Once you have a list of words at your fingertips, the next step is to include them organically throughout your summary. You may want to replace any synonyms you've used with keywords that will get more traction, for example. Don't make the mistake of trying to shoehorn keywords in where they don't belong. Instead, use them only where appropriate.

6. Show the depth of your professional knowledge 

You know your profession better than anyone else, right? Well, then show that to those who look at your LinkedIn page. Legal headhunter, Liz Smith , does a stellar job of showcasing her talents and expertise in the following LinkedIn summary example: 

“I am an expert in moving Legal teams, Associates and Partners. I provide a bespoke head hunting service to clients in the legal sector focussing on attracting the very best talent. For lawyers I provide a tailored career advisory service along with a targeted approach to firms that suit your next career move. I have a caring approach. I'm here to listen, to guide, nurture and support. I've been doing this for 20yrs.” 

By sharing how long she has been in the industry, Liz shows she is an expert in her field. She also includes details of how she works and her areas of expertise to boot. Recruiters know exactly what they're getting when they look at this summary.

7. Master the art of a “closer” line

As you get to the end of your LinkedIn profile summary, what's the takeaway message you want to leave the reader with? This final closing line should be both neat and memorable. 

Expert copywriter Shea Karssing details the brand names that she has previously worked with in her summary. She also has a way with words. At the end of the summary, she concludes with a simple sentence “Let's make words work for you.” Check it out here:

“Brands I have worked with include: KFC, BCX, Momentum, Nedbank, Automobile Association of South Africa, South African Tourism, Sun International, Standard Bank, MTN, Volvo, and many more.

My specialisations include:

- Content writing (blogs, social media, white papers, press releases, brand development, video scripts, and more)

- Copywriting (websites, advertisements)

- Keyword research

- On-page SEO

- Analytics and reporting

Let's make words work for you.”

Rather than leaving the reader with the bland “Connect with me now!” message, Shea decided to add a little pizazz to her profile. This closing sentence shows that she knows what potential clients are looking for in a simple and memorable way.

LinkedIn summary template 

By this point, you should feel prepared to write an epic LinkedIn summary. The structure that you use matters more than you may imagine. With that in mind, here's a LinkedIn summary template you can use to guide your writing: 

• USP . Lead with the main thing that you have to offer.
• Value . Add in the value that your USP brings to a business. 
• Evidence . Back up your statements with stats and figures. 
• Call to Action . Close with a killer line that encourages the reader to get in touch.

Whilst you don't have to use this LinkedIn summary template verbatim, it's good to keep it in your mind as an outline. There are many different approaches you can use when writing your LinkedIn summary. Figure out which one works best for your career and long-term goals. 

Make an impression with your LinkedIn summary

Elevator pitch, CV personal statement, LinkedIn summary – these are all different ways through which you introduce yourself as a professional. On LinkedIn, that means a careful balance of professionalism and personality, expressed in a summary that makes people within the social network interested in learning more about you. With the right LinkedIn profile summary, connecting with HR managers and industry professionals alike will be a breeze.

While your LinkedIn profile will help you connect with professionals, a well-written CV can fast-track your job search. Find out if your CV makes the grade with our free CV review !

Recommended reading: 

The art of self-marketing: promoting your skills and achievements to an employer

How to build a positive reputation at work

How to use LinkedIn to build your network of contacts

Related Articles:

Customise your LinkedIn URL: boost your professional image

How to establish your professional brand on LinkedIn

The worrying LinkedIn mistakes you could be making

See how your CV stacks up.

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Our experts gather the best career & CV tips weekly. Delivered weekly, always free.

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18 LinkedIn Summary & Bio Examples & Templates to Learn From

• Apr 12, 2024
• Linkedin Networking

There are over 58 million companies  listed on LinkedIn.

What does that have to do with you?

Well, as far as your career or business is concerned, everything.

It means LinkedIn is the best place to find:

• A job  or propel your career forward
• Talent  as a recruiter
• Prospects  and leads  as a marketer or salesperson

But your LinkedIn summary must be primed to spark interest, engagement, and conversations to achieve all this.

And that’s what I’m going to teach you today. The key takeaways you’ll get after reading this blog include:

• What a LinkedIn summary is
• Why a LinkedIn summary is important
• What makes a good LinkedIn summary
• How to write a good LinkedIn summary
• What to avoid in a LinkedIn summary
• Examples of LinkedIn summaries that work

Ready to supercharge your social selling on the biggest professional social media platform?

Then, let’s dive right in.

Hi, I’m JB Jezequel. I’m the co-founder of Evaboot, a LinkedIn tool that helps you generate leads. I’ve used (and still use) these exact LinkedIn summary and bio hacks I’m about to teach you in my own business. For example, I used them:

After graduating with a Master of Science in entrepreneurship, I used LinkedIn to get my first job . So yeah, I know a thing or two about boosting my career using LinkedIn.

When launching Evaboot, a lot of our customer acquisitions came from LinkedIn . So, if you’re an entrepreneur, marketer, or salesperson, I’ve also got some tips for you.

LinkedIn has been instrumental in my journey, even when I co-founded the Shamballa mobile app and worked as an AI product manager in an AI development agency. I couldn’t be where I am today had I not learned and harnessed its power.

And I want you to speed up your progress by sharing what I’ve learned over the years.

There are many myths about LinkedIn growth hacks , particularly LinkedIn summaries and headlines. Most are a waste of time. That’s why I’m trying to educate LinkedIn users on what works and doesn’t.

So, are you ready to use your LinkedIn profile to drive sales ?

What is a LinkedIn Summary?

A LinkedIn summary is the short summary section  on your LinkedIn profile  where you provide a concise overview of your  professional life background, skills, achievements, and aspirations . It’s sometimes referred to as a bio, as it gives a short professional summary of who you are.

Consider your LinkedIn summary as an elevator pitch  you use to get people interested in connecting, collaborating, or networking with you.

Your LinkedIn summary is an opportunity to showcase your personality , p rofessional achievements, and career goals to potential employers, colleagues, and network connections.

LinkedIn only gives you 2600 characters for your LinkedIn summary. However, only the first 3 lines show on your profile before visitors have to click on “See more.”

Take time to optimize your summary, as it and your LinkedIn headline bear a lot of weight when the LinkedIn algorithm matches your profile and content with other users.

Why is a LinkedIn Summary important?

A well-crafted LinkedIn summary can make your profile more engaging and memorable to those viewing it. This helps create a positive and professional first impression.

Your LinkedIn summary is also important because it helps you:

Form emotional connections

Your LinkedIn profile is a powerful tool you can use to form emotional connections  with your target audience. This is important because it results in lasting connections and higher engagement on your posts.

Rank high in LinkedIn search

A strategically written LinkedIn summary can help you show up high for relevant searches. This results in you  being more visible  on the platform.

Impress recruiters

If you’re a job seeker, you can use your LinkedIn summary to impress recruiters and potential employers. This is because it gives you the opportunity to shine the spotlight on your skills, capabilities, and achievements.

Tip: You can also take your recruiting game to the next level by using LinkedIn Recruiter  to pick top talent on LinkedIn.

Build Trust

Trust is an essential ingredient in business. Your LinkedIn summary allows you to prove to prospects that they can trust you  to deliver on your claims.

What Makes a Good LinkedIn Summary?

A good LinkedIn summary effectively communicates your professional identity. It showcases your strengths and skills and engages  the reader. Here are some key elements that contribute to a compelling LinkedIn summary:

• Professional tone
• Personal branding
• Relevant to your target audience

While your LinkedIn summary is meant to tell other users who you are and what you do, it should also be helpful to them. It should show them you’d be a  valuable addition to their network.

How to Write a Good LinkedIn Summary that Stands Out

Writing a good LinkedIn summary is super easy if you know what you’re doing. Here are some practical steps you can take to do that.

The first step is editing your summary or “About” section on your LinkedIn profile.

Click on the pencil icon  in the “About” section to open a window where you can edit your summary.

Remember, you have 2,600 characters to work with. However, this doesn’t mean you should use all the space. Sometimes, a short bio is more impactful than one loaded with a lot of information.

Once you’re done writing your LinkedIn about section (LinkedIn summary), you can add your skills and click the Save button.

If you’re not confident writing your own LinkedIn summary, you can hire someone to do it for you. Or better yet, use the AI-powered LinkedIn summary generator  by Mention.

All you have to do is describe yourself in a few words and choose your tone of voice , and the tool will do the rest. Here’s a partial example of what the tool can do:

You can edit the output to refine, remove wrong information, or add essential information the tool left out.

Remember, always write your LinkedIn summary in the first person.  

What to Avoid in Your LinkedIn Summary?

Before we look at some LinkedIn summary examples for inspiration, let’s briefly look at some things to avoid.

Copying and pasting your resume

Your LinkedIn summary isn’t a duplicate of your resume or cover letter. Sure, there may be some overlap. However,  focus on complementing your resume by providing a more personal and narrative touch.

Overly generic language

Avoid using clichés and generic phrases. These don’t add much value. Instead,  be specific and genuine  in describing your skills, qualifications, and experiences.

Jargon and industry terms

While including industry terminology, acronyms, and jargon may show that you know much about your industry, it can hurt your LinkedIn summary. For one, it can overwhelm your readers. Secondly, jargon can confuse those who aren’t familiar with your industry.

Instead, ensure that your message is  clear to a broad audience.

Ignoring formatting

A well-formatted summary is more visually appealing and easier to read . As a result, you’ll enjoy higher engagement rates. So, avoid presenting a wall of text. Instead, use formatting tools like bullet points and paragraphs to improve readability.

Overemphasizing job titles

While mentioning your job titles is important, focus more on your achievements  and your impact in your previous roles. Don’t let job titles overshadow your actual contributions.

Your Autobiography

While your LinkedIn summary should tell readers about your life and achievements, it shouldn’t be an autobiography. Don’t include every detail of your life. Instead, only include information relevant to your goals.  It should also be information your readers will find useful.

LinkedIn Summary & Bio Examples to Learn From

1. the pitch.

If you’re an entrepreneur, marketer, or salesperson looking to  generate leads or sales, the pitch is the best LinkedIn summary for you.

This is my personal favorite, as it tells readers exactly what I’m about — turning people into LinkedIn lead-generation magnets.

Notice how I start with my results. This is how I  hook my target audience . Next, I explain what my profile visitor will get by connecting with me.

Lastly, I end with a call-to-action (CTA).

This LinkedIn summary style is perfect for startup founders or if your role involves booking calls, generating sales, or anything else that drives your business forward.

2. Focus on your skills and achievements

Another great example of a LinkedIn summary is one that focuses on your skills and achievements.

This is an excellent way of proving your capabilities.  It’s also a good way of gaining your prospects’s trust. This is essential to helping you:

• Impress recruiters as a job seeker
• Showcase your achievements and what clients can expect
• Proves the value you’ll bring to the table

This is a great summary if you’re in a competitive industry and want to prove your worth as a job seeker, recruiter, or salesperson.

3. Let your personality shine

I’m sure you can feel the positive vibes in this LinkedIn summary!

Letting your personality shine  is another great LinkedIn hack for writing summaries. One reason I advocate for this is that it makes your summary a pleasant read. It also gives readers a sneak peek into who you really are.

Who should use this summary type?

I recommend this approach for those without much experience because it helps you sell yourself on your soft skills . I also advise this bio type for those whose main aim is networking. This is because it makes you look like an interesting person, resulting in a rapid increase in follower count.

4. Highlight your mission

Whether it’s a personal or professional mission , making it the core of your LinkedIn summary is another great way to  boost engagement . I like this approach because it shows you have a bigger view of the world than just your immediate aspirations.

Another thing is that people see mission-oriented people as passionate and reliable. That’s a great trait, as it fosters trust and credibility.

5. The short and sweet summary

Despite having 2600 characters for your LinkedIn summary, one of the best LinkedIn summary hacks is to keep it short and sweet.

I love the example above because, despite being brief, it’s packed with tons of information the author’s target audience would find valuable. That just shows that you don’t need a novella to sell yourself. You just need to pick the right words. You should also pick the right skills, achievements, and roles to showcase in your summary.

One  mistake many people make is giving away too much information in their LinkedIn bios. That just makes your bio bloated and can cause information overload. It may also come off as bragging. As a result, your engagement metrics will be dismal.

So, even if you’ve got a truckload of achievements, limit them to those that matter.

6. Tout your testimonials

Sometimes, it’s better to  let others tell your story and showcase your achievements . That’s why including testimonials from employers, clients, or any relevant party is a fantastic idea, in my opinion.

Singing your own praises can often come off as pride. But letting others do that for you, that’s being savvy. And it’s a great way to prove you have what it takes to handle the job or deliver the solution your business promises.

The power of this type of bio is that it helps you leverage word-of-mouth marketing right on your LinkedIn page. And research shows that a whopping 90% of people  are likely to trust a brand that’s recommended by others.  

So, if you have some glowing testimonials, leverage them and tout them in your LinkedIn summary.

7. Mysterious figure

In the art of conversation, leave room for a little mystery; let curiosity be the guide.

In the art of conversation, it’s sometimes good to  leave room for a little mystery and let curiosity   guide  the conversation.

That’s why adding a bit of intrigue and mystery to your LinkedIn summary is a fantastic way to get people curious about you. It’s also a great way to start conversations with strangers.

Take the example above. While it’s only one sentence, it sparks a million questions. For example, what is a resident farmer doing as a product success manager in a technology company?

If you can get your target audience curious about you, getting responses when you run your LinkedIn outreach campaigns  becomes much easier.

Plus, who wouldn’t want to be friends with a James Bond type of person?

A little bit of mystery puts you in the same class, making it easier for you to grow your network. Your profile can become a connection request magnet, helping you bypass LinkedIn’s connection request limits.

8. The who, what, why formula

This type of LinkedIn summary is great for introducing yourself to new prospects  and pitching your services/product. It does this well because it quickly addresses the main questions prospects may have about you and your business. These are questions like:

• Who you are and who your ideal client is
• What you do
• What other’s say about you (testimonials)
• Why your prospects should work with you
• How you solve your audience’s problem

I like this approach because you clearly introduce yourself, sell your services, and prove your capabilities. This way, you don’t waste time introducing yourself when you connect. Instead, you pick up the conversation from where you left it off in the bio.

This particular approach works well for people in the services sector as services. However, you can also modify it for physical products or marketing yourself on LinkedIn  as a job seeker.

9. Then, now, next

People love origin stories.

And that’s not just in comics and movies.

People are fascinated by where you’re coming from, who you are, and where you’re going. This is because our origins help define and shape who we are.

That’s why you should leverage this fascination in your LinkedIn summary.

This means giving readers a summary of where you’re coming from. Ideally, this should be relevant to your current role. Next, explain your current role and why you’d be a good fit for your target audience. Finally, if possible, include your aspirations. This helps show that you have a vision, an important quality  for many businesses.

I’ve used this formula and its different iterations a couple of times before, and I’ve found it to be impactful. One reason for this is that people love a good story. Another reason is that when people get a sneak peek into your journey, they can tell the kind of person you are and what they can expect from you.

10. Add color and flair

A simple way to write a great LinkedIn summary that stands out is by adding color and flair to capture a reader’s attention.  An easy way to do this is by adding emojis. Bonus points if you use them strategically to break up text so that it’s easier on the eyes.

Another way of adding flair to your bio is by using different types of fonts. While you can’t do this in the default LinkedIn text editor, there’s a workaround using a Unicode text convertor. Check out this super short tutorial  for more details.

Besides the eye candy from the emoji and different fonts, creating colorful LinkedIn summaries shows your pride in your craft. This pride shows you can go the extra mile to deliver on your promises. It shows you make a dedicated employee, business partner, etc.

LinkedIn Summary Templates You Can Use

Now that you’ve seen some examples of great LinkedIn profile summaries you can emulate, it’s time to write your own.

Don’t worry. I’ll help you with this by giving you some templates you can follow.

And we’ll break down these templates into different fields and situations so you find a template that perfectly fits you.

1. LinkedIn summary example for sales

I’m a driven salesperson with X years of experience. In that time, I’ve managed to:

• [state accomplishment 1]
• [state accomplishment 2]
• [state accomplishment 3]

A good combination of interpersonal and communication skills makes me a rockstar salesperson. My boss’s words, not mine (and from the results I get, I kinda believe him).

On the education front, I hold [qualification] and have also gained certifications from [name of certification and issuer].

I am a results-driven sales professional with a proven track record of exceeding targets in [your industry]. With a strategic mindset and a focus on delivering value, I thrive on the dynamic challenges that come with filling a sales pipeline.

In my [X years] of experience in sales, I’ve honed my skills in [mention key areas such as lead generation, account management, and negotiations]. As a [Your Previous/Current Job Title] at [Company Name], I [highlight a significant achievement or responsibility]. This experience has equipped me with a deep understanding of client needs and market trends.

When I’m not drumming up sales, you can either find me [state past time] or [another past time].

I believe this template works because it’s  short and to the point. The accomplishments build trust while infusing humor and insights into your personal life makes you likable.

Remember, your LinkedIn summary is a critical component of your profile, so ensure you optimize it.

If you need more insights on enhancing your LinkedIn profile for sales success, be sure to watch the detailed video titled ‘How To Optimize Your LinkedIn Profile For Sales?’

2. LinkedIn summary example for marketing

Passionate and results-driven marketing professional with a proven track record in [examples of disciplines you’ve mastered – e.g., crafting compelling brand stories and driving impactful campaigns].

I thrive in dynamic environments, leveraging a blend of creativity and analytical insights to deliver measurable results. As a firm believer in the power of digital marketing, I specialize in [Your Specific Areas, e.g., Content Marketing, Social Media Strategy, SEO].

Some of my key skills include:

• [state skill 1]
• [state skill 2]
• [state skill 3]

Want to see some results? (Of course, you do ?)

• Spearheaded a [X]% increase in [mention a specific metric, e.g., website traffic, lead generation] through a targeted [campaign/initiative].
• Successfully managed [X] campaigns, resulting in [mention quantifiable results, e.g., increased brand visibility, higher conversion rates].

So, if you need a decorated marketer who’s been in the trenches, follow me for practical tips and insights.

Or, if you’d like someone to help with your marketing, my DM is wide open.

This LinkedIn summary is bold, brash, and exudes confidence.  Prospects won’t hesitate to take you up on your offer to help with their marketing.

Another takeaway is the  calls to action (CTAs) at the end.  People don’t always know what to do with the information we give them. Including a CTA at the end of your LinkedIn summary ensures you get readers to do exactly what you want them to do when they’re done going through your bio.

3.LinkedIn summary examples for freshers / recent graduates 

Aspiring [your industry/field] professional. Recently graduated with a [certificate/degree] from  [institution]. Despite being fresh off the wagon, I believe I have what it takes to help any organization in the [your field] sector.

While I may not have [achievement in your industry] or [another achievement in your industry], I think I’m very reliable when it comes to [responsibilities in the role you’re aspiring for]. That’s because I got high grades in my classes, interned at [company X], and took on similar responsibilities.

Other notable skills I’ve picked along the way include [skill], [skill], and [skill]. And with my shirts for knowledge, I’m driven to continue improving my skills, education, and experience.

I’m open to networking and collaborating with professionals in [industry you want to work in], so let’s connect!

One thing with freshers (recent graduates) is that the lack of experience means they’ve got nothing tangible to include in their LinkedIn summaries.

That’s why you need to be creative and communicate your skills (soft and hard ) in a way that sells you as a capable candidate for your next role. Here’s another example template that does that very well:

I am a recent graduate with a major in [Field/Discipline]. As a recent graduate, I’m excited to join the professional world and use my skills and knowledge in [Industry/Field].

I was fortunate enough to achieve [awards, accolades, or recognition] during my academic journey. This achievement has boosted my confidence and strengthened my passion for [Industry]. I’ve always dreamt of the day I’d graduate, walk into the [Sector], and positively impact the industry.

My interest in [Industry] started the day our high school teacher taught on [Subject]. From that day on, I knew I had found my purpose and calling. That’s right. For me, [Discipline] isn’t just a career.

Besides my academic achievements, I have also gained practical experience through internships and part-time jobs. These opportunities have allowed me to hone my skills in [Discipline/Roles/Responsibilities]. I am also proficient in [Tools or Software used in the role you’re aspiring for].

As a person, I am friendly, approachable, and a team player. I also mentor a small group of youth from [Church/Charity/School] and hope to give them the necessary knowledge, skills, and wisdom they’ll need to succeed in life.

Despite being short, make your bio pack a punch.

Plus, a lack of experience doesn’t mean your LinkedIn summary can’t be impactful. You can get around that by taking certifications . For example, LinkedIn has some free online courses  you can take. These carry a lot of weight on your LinkedIn bio, especially if you’re fresh out of college/university.

Again, use as many keywords as possible to help make your LinkedIn profile discoverable. A great place to find relevant ones is by checking job descriptions for the position you’re applying for.

4. LinkedIn profile example for job seekers

As a dedicated and results-driven professional with X+ years of experience in [Insert Industry/Job Title/Role], I help companies do/achieve [Insert Value Proposition]. Because I’ve been doing it for so long, I’ve refined the processes required to get the job done efficiently.

I am passionate about [Industry/Field] and committed to [achieving specific goals or making a positive impact]. Plus, with a background in [your relevant experience or education], I bring a unique blend of [key skills] and a proven track record in [mention any specific achievements or notable projects].

Don’t take my word for it, though. I’ll let the numbers do the talking:

• Social proof #1
• Social proof #2
• Social proof #3

I get my thrill from taking on challenges where I [insert specifics about tasks involved in your desired role]. So, if you need a problem solver to take care of your [main problem in your role], let’s connect.

When I’m not [prominent task in your desired role], you can find me at the local gym teaching kids how to box. This is usually followed by a short mentoring session where we discuss issues affecting their lives.

Interested in talking about [main topics in your industry]? Let’s connect. Alternatively, feel free to drop me a note at [email protected].

When looking for a new job, you should put your best foot forward. That’s why your LinkedIn summary must get to the point of who you are, what you do, and the value you bring  to the table. More importantly, it must showcase your work experience.

To bolster your chances of landing your dream job, use social proof to support your claims that you’re the right person for the job. Don’t forget to use keywords that recruiters and hiring managers use when searching for candidates to fill roles like the one you want to fill. It also helps you to be discoverable on search engines , making your job search much easier.

5. LinkedIn summary example for IT professionals

I’m an accomplished IT professional with [Number of years] experience and a knack for problem-solving. In that time, I’ve become a specialist in [Your Key Areas of Expertise, e.g., System Administration, Network Security, Cloud Computing].

I’m extremely passionate about technology and using it to drive innovation, solve complex challenges, and help businesses increase their bottom lines.

? In my current role as [Your Current Position] at [Your Current Company], I [Briefly Describe Your Responsibilities and Achievements], I have a proven track record of [mention notable achievements, projects, or improvements].

? My technical expertise includes:

– [List key technical skills, e.g., Network Configuration, Cybersecurity, Cloud Architecture]

? To top it off, I’ve obtained various certifications, including:

– [Any Certifications or Training, e.g., CompTIA Security+, AWS Certified Solutions Architect]

? I am deeply engaged in the ever-evolving IT landscape and try to stay abreast of emerging technologies and industry trends. That’s because I believe in the power of continuous learning, particularly in our fast-paced field.

? Whether it’s optimizing systems for peak performance, implementing robust cybersecurity measures, or navigating the complexities of cloud computing, I thrive on delivering solutions that align with business objectives. I also pride myself in successfully implementing innovative solutions that enhance operational efficiency.

? As a forward-thinking professional, I am enthusiastic about the intersection of technology and business. My goal is to [Briefly State Your Career Aspirations or Goals, e.g., drive digital transformation initiatives, contribute to cutting-edge projects].

? Let’s connect! I’m always open to networking with fellow IT professionals, discussing potential collaborations, or sharing insights on the latest industry trends. Feel free to DM if you’re interested in [Networking, Collaboration, etc.].

One thing you can tell right off the bat is that this is a long LinkedIn summary. To make it easier to read and digest, use emojis to break up sections, add color, and make it more interactive  and fun.

Another thing to note is that the IT industry is always changing. Reassure your bio readers that you’re not falling behind but that you put effort into being current and relevant. This can be through certifications or by mentioning your proficiency in the current technologies and solutions.

6. LinkedIn summary example for HR professionals

I’m a dedicated HR professional with a flair for cultivating positive workplace environments and fostering talent growth. I specialize in talent acquisition, employee engagement, and creating HR strategies aligned with organizational goals.

Building strong employer-employee relationships is my strong suit. I get my kick from contributing to the success of the organization and its employees.

Experience:

? [Current Company] – [Your Position]

• I lead the talent acquisition team and have a high success rate for placing top-notch candidates in key roles.
• Implemented innovative employee engagement initiatives that resulted in a 15% increase in overall satisfaction.
• Employee retention improved by X% in my X years as HR manager.

? [Previous Company] – [Your Position]

• Developed and executed comprehensive onboarding programs, ensuring seamless integration for new hires. Also refined the offboarding process, making it more efficient.
• Collaborated with leadership to improve (and simplify) HR policies, fostering a more inclusive and diverse workplace.

Top Skills:

? Talent acquisition

? EmployeeEngagement

? HR strategy

? Onboarding and training

?? Performance management

??????? Diversity and inclusion

? [Your degree(s)] in [Your Field] – [University]

Certifications:

? [Relevant HR certifications] – [Institution]

I’m quite vocal on LinkedIn, so go ahead and check out some of my posts to get a look at my philosophy and stance on all things HR. And if you like what you see, let’s connect. You can also reach out on:

? Email: [Your Email]

? X: [Your X Handle]

I’m passionate about connecting with fellow HR professionals, industry experts, and anyone interested in the ever-evolving human resources landscape. Let’s collaborate and create impactful HR solutions together!

HR is a diverse field, so make sure your summary is clear about where your specialties lie. Again, achievements, skills, and certifications  go a long way in ensuring you prove your mettle. Don’t be afraid of flaunting all these, as the HR field is highly competitive.

Another takeaway from this template is the use of emojis . Let’s be honest, HR can sometimes be a boring topic. But the use of emojis livens up your summary, making it an interesting read. You can also increase engagement by sharing personal anecdotes.

Notice how this LinkedIn summary template includes other communication platforms like email. This helps you take the conversation off LinkedIn for professional collaboration. It’s also excellent if you want to run multichannel campaigns .

Why is that good?

Check out our comparison of email vs. LinkedIn messages  to know which is best to use when you connect with someone on LinkedIn.

7. LinkedIn profile example for college students

I’ve always dreamt of becoming [profession/ambition]. So, X years ago, I decided to turn that dream into a reality by pursuing an education in [Your Major/Field of Study] at [Your University]. Currently pursuing my [Your Degree], I am dedicated to [mention a key area of interest or specialization]. My academic journey has equipped me with [mention relevant skills or knowledge], and I am eager to apply these skills in a real-world setting.

Projects and Achievements

Highlight notable academic or personal projects or achievements relevant to your field of study

You can also include accolades or awards you’ve received

Extracurricular Involvement

Beyond my academic pursuits, I actively participate in [mention relevant clubs, organizations, or any other extracurricular activities]. This involvement has enhanced my leadership and teamwork skills and allowed me to [mention a specific accomplishment or learning experience].

Career Aspirations

Looking ahead, I am excited about the prospect of [mention your career goals or aspirations]. I am particularly interested in [mention specific areas of interest, industries, or roles] and am eager to contribute my skills to [mention the type of impact or contribution you want to make].

I’d love to connect with fellow students, alumni , professionals, and recruiters who share similar interests.

Contact Information:

• LinkedIn: [Your LinkedIn Profile URL]
• Email: [Your Email Address]
• Other social media handles

I look forward to exploring potential collaborations, sharing insights, and expanding our networks.

As a student, you may not have much to share in terms of real-world achievements. You haven’t even graduated yet! But that doesn’t mean you can’t write an impactful LinkedIn summary. The key is to  articulate yourself well and paint a picture of your capabilities and aspirations.

8. LinkedIn summary example project manager

Experienced and results-driven project manager (PM) with a proven track record of successfully leading and delivering complex projects in dynamic environments. Adept at translating business requirements into actionable plans and fostering cross-functional collaborations. I’m also skilled at ensuring on-time, on-budget project completion.

My biggest passion is implementing agile methodologies to enhance project efficiency and drive continuous improvement. I’ve also built a track record for exceptional communication skills, stakeholder management, and a commitment to delivering high-quality results.

Need a highly skilled Let’s connect to discuss how I can bring my expertise to your next project. My key skills include   s trategic planning, agile methodologies, stakeholder engagement, and many more.   I’ve worked with many big brands and am capable of tackling any challenge thrown at me. Some of the positions I’ve held include:

[Current Position or Most Recent Position]

• Company Name, City, State.
• Include dates of employment.
• Include a brief description of your role, major achievements, and responsibilities in your current or most recent position.

[Previous Position]

• Highlight key achievements and responsibilities from a previous relevant position.
• Degree earned
• University Name, Graduation Year

Certifications

• Project Management Professional (PMP)
• Agile Certified Practitioner (PMI-ACP)
• Other certifications

Featured Projects

Provide a brief list or description of notable projects you’ve managed, including the scope, outcomes, and your role in each.

I’m currently looking for my next challenge, so if you need a PM, let’s talk!

I’m also o pen to connecting with fellow project managers and other professional connections. Feel free to reach out for project collaboration, networking, or discussing industry insights.

Because of the competitive nature of the industry, you need to bring out all the big guns in your LinkedIn summary if you’re to attract clients. That’s why you must shine the spotlight on your biggest achievements as well as your qualifications  and key skills.  As much as possible, let your results do the talking!

Craft a LinkedIn Summary that Stands Out and Advances Your Goals

Optimizing your LinkedIn summary is critical to successfully  boosting your profile  on the world’s biggest professional social media platform. It helps you network and connect  with other professionals in your field. It also gives you an opportunity to show off your capabilities to potential employers or clients.

And because you can connect with anyone in the 200+ countries  where LinkedIn is used, you’re not restricted geographically. With jobs that can be done remotely, this is an added advantage.

Use these tips and examples to create an effective LinkedIn summary that stands out, drives engagement, and helps you achieve your career and business goals.

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Perfect LinkedIn Personal Branding Examples to Inspire You

• November 6, 2023

Looking for inspiration to enhance your personal brand on LinkedIn ? Look no further! In this article, we’ll showcase some of the best LinkedIn personal branding examples that can help you make a lasting impression. These individuals have successfully leveraged their personal brands on LinkedIn to create a strong professional presence and attract exciting opportunities.

Whether you’re a business owner, entrepreneur, or career professional, these LinkedIn personal branding examples will provide valuable insights and ideas to elevate your personal brand to the next level. Let’s dive in and explore the incredible stories behind these successful personal brands on LinkedIn .

Key Takeaways:

• Discover the power of personal branding on LinkedIn
• Explore real-life examples of successful LinkedIn personal brands
• Gain insights into building a strong professional presence on LinkedIn
• Learn how to attract opportunities through your personal brand
• Understand the benefits of leveraging LinkedIn for personal brand building

Sonya Barlow – Empowering People to Advance in Their Careers

Sonya Barlow is an award-winning entrepreneur and the founder of the Like-Minded Females Network. With a focus on diversity , community , and career advancement , Sonya’s personal brand on LinkedIn is all about empowering individuals to reach their full potential.

Through her LinkedIn profile, Sonya actively engages with her community , sharing valuable insights, resources, and opportunities. She uses her platform to encourage open dialogue and create a safe space for professionals to discuss challenges, seek advice, and support one another in their career journeys.

“Diversity is not just about ticking boxes – it’s about creating an inclusive environment where everyone can thrive. By championing diversity and inclusion, we can drive meaningful change and unlock new opportunities for individuals from all walks of life.”

Aside from her community -building efforts, Sonya’s personal brand also extends to speaking engagements and advocacy work. She has been featured in a LinkedIn TV ad, highlighting her contributions and dedication to empowering others.

Sonya Barlow’s personal brand on LinkedIn exemplifies the power of community, diversity, and career advancement . Through her platform, she continues to inspire and empower professionals to break barriers, forge new paths, and create a more inclusive and thriving workforce.

Steven Bartlett – Entrepreneurship and Social Media Marketing

Steven Bartlett , known for his role in Dragon’s Den, has created an effective personal brand on LinkedIn. He shares inspirational content about entrepreneurship , business, marketing, and social media, along with anecdotes from his own journey. Several publications have recognized him as one of the most influential individuals in social media marketing .

Bartlett’s personal brand revolves around his expertise in entrepreneurship and social media marketing . Through his LinkedIn profile, he offers valuable insights, tips, and strategies for aspiring entrepreneurs and marketing professionals. His content resonates with a wide audience, ranging from individuals looking to start their own businesses to experienced marketers seeking fresh perspectives.

A notable aspect of Bartlett’s personal branding is his candidness about his own experiences. He openly shares both successes and failures, giving his audience a transparent and relatable perspective. This authenticity allows him to connect with his followers on a deeper level and establish trust , making his LinkedIn profile a go-to resource for entrepreneurship and social media marketing advice.

Steven Bartlett – Entrepreneurship and Personal Branding Quotes

“Success in entrepreneurship and social media marketing requires a combination of persistence, strategic thinking, and the ability to adapt to constant change.” – Steven Bartlett

“Building a personal brand is not about promoting yourself; it’s about providing value and building a community of like-minded individuals.” – Steven Bartlett

“Don’t be afraid to take risks and embrace failure. It’s through failures that we learn and grow the most.” – Steven Bartlett

Steven Bartlett’s personal brand on LinkedIn serves as an inspiration for entrepreneurs and marketers alike. His expertise in entrepreneurship and social media marketing, combined with his authentic and transparent approach, has established him as a trusted thought leader in the industry. By following his example, aspiring business owners and marketing professionals can learn valuable strategies for building their own personal brand and achieving success.

Sho Dewan – Helping Career Seekers Land Their Dream Jobs

Sho Dewan , founder of Workhap, has established a strong personal brand on LinkedIn focused on providing career advice and helping individuals land their dream jobs. Through his profile, Sho showcases his expertise and offers valuable insights to support career seekers in their professional journeys.

As a career coach and entrepreneur, Sho understands the challenges faced by job seekers and the importance of personal branding in standing out from the competition. He leverages his LinkedIn platform to share success stories of his clients, demonstrating the effectiveness of his approach and building trust among his audience.

Utilizing his extensive experience in the job market, Sho provides practical tips and strategies to help individuals navigate their career paths. Whether it’s crafting the perfect resume, acing interviews, or developing a personal brand, Sho’s advice is invaluable in helping job seekers achieve their goals.

Table: Sho Dewan’s Top Tips for Landing Your Dream Job

Sho Dewan’s dedication to helping individuals find their dream jobs has made him a trusted resource in the career advice space. By leveraging his personal brand on LinkedIn, Sho continues to empower and inspire professionals to achieve their career goals.

Chris Walker – Valuable Marketing Content for B2B Professionals

Chris Walker , the CEO of Refine Labs, has established himself as a valuable resource for B2B professionals seeking marketing insights. With his personal brand focused on delivering expertise and thought leadership, Walker’s LinkedIn profile is a go-to destination for demand generation and B2B marketing strategies.

Through his posts and articles, Walker offers practical advice and actionable tips that resonate with his audience. He shares data-driven insights and challenges conventional marketing wisdom, encouraging B2B professionals to think outside the box. By providing valuable content that challenges the status quo, Walker has positioned himself as a trusted authority in the field.

Chris Walker’s contributions to the B2B marketing community are invaluable. His ability to cut through the noise and provide thought-provoking insights is truly refreshing. I have learned so much from his LinkedIn posts and articles, and I always look forward to his next piece of content.

Walker’s commitment to delivering valuable content is evident in the engagement he receives on his LinkedIn posts. With most of his posts garnering over 500 reactions, it is clear that his audience values his expertise and trusts his insights. His ability to generate demand through his personal brand has made him a standout figure in the B2B marketing space.

Chris Walker’s personal brand is a testament to the power of valuable content in the B2B marketing space. Through his LinkedIn profile, he consistently delivers insights and expertise that resonate with his audience. As B2B professionals continue to seek out valuable resources to stay ahead in the ever-evolving marketing landscape, Walker’s personal brand will undoubtedly remain a go-to destination.

Dave Gerhardt – Well-Known B2B Marketing Expert

Dave Gerhardt , an author and previous CMO of Drift and Privy, is highly active on LinkedIn. He is known as one of the most well-known B2B marketing experts and has created a community called the Exit Five, where marketers exchange ideas and provide feedback.

Gerhardt’s personal brand revolves around sharing valuable insights and knowledge in the field of B2B marketing. His LinkedIn profile is filled with engaging content, including articles, videos, and thought-provoking questions. He is always quick to respond to comments and actively engages with his audience.

“Marketing is all about creating value for your audience. It’s about understanding their pain points and providing solutions that address their needs.”

Through his personal brand, Gerhardt has built a strong reputation as a trusted authority in B2B marketing. He regularly publishes content that resonates with his audience and offers practical advice that professionals can apply in their own marketing strategies.

Gerhardt’s expertise and active presence on LinkedIn have earned him a large following and high engagement rate. With over 15,000 connections and an average post view of 5,000+, he has successfully built a thriving marketing community on the platform.

In conclusion, Dave Gerhardt’s personal brand on LinkedIn is a prime example of how professionals can establish themselves as thought leaders and build a community around their expertise. By consistently sharing valuable content and engaging with their audience, individuals like Gerhardt can make a lasting impact in their respective industries.

Importance of Personal Branding on LinkedIn

Developing a strong personal brand on LinkedIn is crucial for establishing a professional presence and attracting valuable opportunities. With over 740 million users, LinkedIn provides a platform to showcase your expertise, connect with like-minded professionals, and make a lasting impression on potential employers or clients.

Creating a personal brand on LinkedIn allows you to build a community of individuals who share similar interests and goals. By consistently sharing valuable content and engaging with others in your industry, you can position yourself as a thought leader and establish credibility in your niche. This, in turn, can lead to new business partnerships, job offers, or speaking opportunities.

LinkedIn’s professional audience and intent-driven nature make it an ideal place to grow your personal brand. Unlike other social media platforms, LinkedIn users are actively seeking professional connections and insights. This creates a unique opportunity to engage with a targeted audience who are more likely to be interested in your expertise.

“LinkedIn is the go-to platform for professionals looking to build their personal brand and establish themselves as leaders in their fields.” – John Smith, Personal Branding Expert

Additionally, LinkedIn’s reputation as a trusted platform enhances the impact of your personal brand. Employers and clients often turn to LinkedIn when researching potential candidates or service providers, making a compelling personal brand essential to stand out from the competition.

Table: Benefits of Personal Branding on LinkedIn

By leveraging the power of LinkedIn, you can build a strong personal brand that sets you apart in your industry and opens doors to exciting opportunities.

Benefits of Building a Personal Brand on LinkedIn

Building a personal brand on LinkedIn offers numerous benefits. It positions you as a thought leader or expert in your niche and allows you to connect with a targeted audience. By showcasing your knowledge, skills, and unique perspective, you can attract opportunities and establish yourself as a trusted resource in your industry.

One of the key advantages of building a personal brand on LinkedIn is the ability to become a thought leader. Sharing valuable insights, expertise, and industry trends through your content establishes your credibility and positions you as a go-to resource for others. This positions you as an authority in your field and can lead to speaking engagements, collaborations, and other professional opportunities.

Another benefit is the opportunity to connect with a targeted audience. LinkedIn’s professional user base allows you to build relationships with individuals who are interested in your specific industry or field. This targeted connection can lead to increased visibility, networking opportunities, and potential partnerships.

Building a personal brand on LinkedIn also helps to build trust. When people see your consistent presence, valuable content, and engagement with your community, they begin to see you as a reliable and trustworthy professional. This trust can lead to increased business opportunities, collaborations, and referrals.

Overall, building a personal brand on LinkedIn allows you to leverage the platform’s professional audience, establish yourself as a thought leader, and build trust with your network. Whether you are a freelancer, entrepreneur, or professional looking to advance in your career, investing in your personal brand on LinkedIn can provide long-term benefits and opportunities.

Unique Personal Branding Examples with Catchy Statements

When it comes to personal branding, a catchy statement can make a lasting impression. These unique personal branding examples demonstrate the power of concise and solution-oriented statements that grab attention and convey what you do best. Let’s explore a few inspiring examples:

Larry Kim: “Be a unicorn in a sea of donkeys”

Larry Kim, the founder of WordStream and MobileMonkey, uses this catchy statement to emphasize the importance of standing out from the crowd. By positioning yourself as a unicorn among donkeys, you highlight your exceptional qualities and unique value proposition. It’s a memorable way to establish your personal brand as one that offers something truly extraordinary.

Felecia Hatcher: “It’s time to unleash your epicness”

Felecia Hatcher, an entrepreneur and author, encourages individuals to tap into their full potential with this catchy statement. By using the word “epicness,” she emphasizes the limitless possibilities within each person. This empowering statement inspires others to embrace their talents, pursue their passions, and create their own success stories.

Lisa Banks Paranjpe: “Creating your unfair advantage with content”

Lisa Banks Paranjpe, a content marketing strategist, encourages individuals to leverage the power of content to gain a competitive edge. By using the term “unfair advantage,” she highlights the potential of strategic content creation in establishing oneself as an industry expert. This catchy statement emphasizes the importance of leveraging content to differentiate yourself from competitors.

These examples demonstrate the significance of crafting concise and unique personal brand statements . Whether it’s about standing out, embracing individuality, or leveraging specific strategies, a catchy statement can capture attention and leave a lasting impression.

Leveraging LinkedIn for Personal Brand Building

When it comes to building a personal brand, LinkedIn is an incredibly powerful platform. With its professional audience and high intent among users, it offers a unique opportunity to enhance your professional reputation and achieve your personal branding goals.

One of the key advantages of LinkedIn is its underrated organic content opportunities. Unlike other social media platforms, LinkedIn’s algorithm rewards valuable and meaningful content, allowing your posts to reach a wider audience and gain traction among professionals in your field.

Another benefit of leveraging LinkedIn for personal brand building is its low barrier of entry. Creating a LinkedIn profile is easy and straightforward, making it accessible to anyone looking to establish their professional presence. You can start sharing insights, advice, and expertise with minimal effort, positioning yourself as a thought leader in your niche.

Furthermore, LinkedIn is a trusted platform for professionals, and having a strong personal brand on LinkedIn can significantly impact your career. It allows you to build a community of like-minded individuals, connect with potential clients or employers, and showcase your expertise to a targeted audience.

Overall, LinkedIn provides an ideal environment for personal brand building . The combination of its professional audience, organic content opportunities, and user trust makes it an invaluable tool for establishing and growing your personal brand. Start leveraging the power of LinkedIn today and unlock new opportunities for professional growth.

Source Links

• https://www.inlytics.io/post/5-phenomenal-examples-of-linkedin-personal-branding
• https://www.linkedin.com/pulse/5-inspiring-linkedin-personal-branding-examples-salina-yeung
• https://www.linkedin.com/pulse/10-best-personal-brand-statement-examples-jennifer-bridges

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Personal branding

5 Inspiring LinkedIn Personal Branding Examples

Having a personal brand is all about the image you want to present to your audience. And you can have full control of that image, if you put in the work.

Do you want to be seen as a thought leader or expert in your niche? Do you want to be known for your mission and vision? Do you want to be the go-to person for certain problems?

By developing a personal brand, you are building a social following or a community of people who want to learn from you, share the same beliefs, or will potentially buy from you.

People don’t buy from strangers. Having your own personal brand makes them aware of you, so they can trust you.

Why are people building their personal brands on LinkedIn? 

You can build your personal brand on any platform: Facebook, Instagram, Tiktok, or YouTube. While there are no rules saying LinkedIn is the only platform, here are a few reasons why people do so: 

1) The audience: 

LinkedIn is well known for its professional audience. The platform has around  756 million members  in over 200 countries and territories, including  90 million  senior-level influencers,  63 million  decision makers, and  10 million  C-level executives (these stats are from the first half of 2019, so these figures have most likely risen).

This makes it the most optimal platform if your target audience is white collar workers or senior executives. 

2) Intent of the platform

Compared to other platforms, members who are coming onto LinkedIn are  2x more intent driven . They are here with an aspirational mindset to learn and improve. 

Hence, they would be more receptive to your content if it is relevant and valuable to them. 

3) LinkedIn is being seen as the most trusted platform 

In  Insider Intelligence’s 2020 Digital Trust Report , LinkedIn is ranked as the most trusted platform for 4 years in a row. Digital trust is important because it will impact how or whether social media users would engage or trust the content on social platforms.

Posting on the wrong platform can raise questions about the accuracy of your content and lead to a negative impact to your brand.

4) LinkedIn organic content is underrated

Even with LinkedIn sessions increasing  25% year over year  in 2019 and achieving over  358 billion feed updates viewed , still only  1% of LinkedIn’s monthly users  share posts on a regular basis. 

As demand for content is high, but supply is low, content creators on LinkedIn are having an advantage to get up to 8x more post reach than their follower base.

Below is an example of reaching 28k views with only 2.8K followers.

5) Easy to start

On LinkedIn, you can start building your personal brand with just text posts. In fact, that’s the most common format and performs just as well as image or video posts, if not better. 

This is such a low barrier of entry that everyone can begin doing right away. 

A list of inspiring LinkedIn personal brand examples

Dave gerhardt.

Currently the CMO at  Privy , Dave, is one of the most well known B2B marketing thought leaders who is very active on LinkedIn. Apart from his day job, Dave is also doing tons of other work in doing podcasts and building his own B2B marketing community called  DGMG . 

He produces a podcast called  The DGMG Podcast  where he regularly interviews other CMOs, CROs, and other experts on B2B Marketing. He usually repurposes the podcast into a video and publishes on LinkedIn to continue building his own personal brand and following. 

By building his own brand mainly through LinkedIn and podcasts, he was able to get more than 2,300 people to pay $10 dollars a month to join his  exclusive B2B marketing group  on Facebook. And also launched the  DGMG University , where B2B marketers pay $200/year to grow their career further. 

Chris Walker

CEO of  Refine Lab , which is a B2B marketing agency that focuses on demand generation. Chris only began building his personal brand when he started this company back in April of 2019. 

He mentioned that he got very few likes from his posts in the beginning. But with his persistence in being active on LinkedIn, adding CMOs to his network, and stacking up content from just text posts to podcasts to video now, the majority of his posts get over 500 reactions and engagement together. 

More notably, he purely relied on building his own brand with content to attract inbound requests, growing his company from 1 to 22 people and working with 20+ companies without any outbound activities.  

Andreas Jonsson

CEO at  Shield , which is the leading analytics platform for LinkedIn. Shield consolidates all the post data from your personal profile so you can further analyze what works and what doesn’t. 

As a founder, he leads by example by building his own personal brand and encouraging his team to do so. 

By doing this, they do not need to spend tremendous amount of money on ads to build any awareness or educate their audience. And with his own personal brand, he was able to attract multiple business opportunities from jobs, leads to even investment offers. 

Sho is a career coach, talent trainer, and the founder at  Workhap . In 2020, he was also awarded as one of the  LinkedIn Top Voices  in the job search and career category. 

He leverages LinkedIn as his main platform to share content about his clients’ success stories, his own career experiences and different career advice. By building his own brand, he became the go-to person to consult if you want to land your dream job. 

More to that, recently he started his own digital course called  Get Hired Academy  on top of his 1:1 career consultation services. Leveraging his personal brand to the next level and educating his audience about their career in an even more scalable way. 

Salina Yeung  

As the CEO and co-founder of  the[in]academy , Salina provides personal branding consultation and education services to both individual professionals and corporate companies. 

Salina uses her own framework to build her personal brand and everything you see on her profile is what you can achieve if working with her. 

By showing up and demonstrating her beliefs everyday, she tripled her followers base and attracts various opportunities, such as podcast interviews, workshops, and inbound clients. 

We all have to start somewhere!

Remember, Rome wasn’t built in a day. As long as you keep pushing forward and showing up consistently, you can build your personal brand to achieve a large community and see results.

Want to get better results from your content on LinkedIn? Check out our  10 rules for creating engaging LinkedIn posts ! 

A complete A-Z guide on how to create a follow-worthy personal brand that attracts your ideal clients and transforms your LinkedIn profile into a highly converting sales page.

Join personal brand boss™, take a look around., get insiders scoop..

The Insiders Scoop is your weekly download of all things business and magnetic content marketing, from exclusive LinkedIn insider Tips by Salina to incredible guest contributors. JUICY DEETS EVERY WEDNESDAY MORNING!

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“Incognito Market” Owner Arrested For Operating One Of The Largest Illegal Narcotics Marketplaces On The Internet

Damian Williams, the United States Attorney for the Southern District of New York; Merrick B. Garland, the Attorney General of the United States; James Smith, the Assistant Director in Charge of the New York Field Office of the Federal Bureau of Investigation (“FBI”); Frank A. Tarentino III, the Special Agent in Charge of the New York Division of the Drug Enforcement Administration (“DEA”); Ivan J. Arvelo, the Special Agent in Charge of the New York Field Office of Homeland Security Investigations (“HSI”); Charles Grinstead, the Special Agent in Charge of the Kansas City Field Office of the U.S. Food and Drug Administration, Office of Criminal Investigations (“FDA-OCI”); Edward A. Caban, the Commissioner of the New York City Police Department (“NYPD”); and Elana Iatarola, the Special Agent in Charge of the Cincinnati Field Office of the FBI, announced today the arrest of RUI-SIANG LIN, a/k/a “Ruisiang Lin,” a/k/a “林睿庠,” a/k/a “Pharoah,” a/k/a “faro,” in connection with his operation and ownership of “Incognito Market,” an online dark web narcotics marketplace that enabled its users to buy and sell illegal narcotics anonymously around the world.  LIN was arrested at John F. Kennedy Airport on May 18, 2024, and will be presented in Manhattan federal court before U.S. Magistrate Judge Willis later today.

U.S. Attorney Damian Williams said: “As alleged, Rui-Siang Lin operated a sophisticated and dangerous online narcotics marketplace through which he profited millions of dollars at the community’s expense.  The dedicated prosecutors from the Southern District of New York and our law enforcement partners will pursue criminal actors regardless of whether they operate on street corners or in the dark corners of the internet.  The so-called ‘dark web’ is not a safe haven for those who seek to break the law.”

Attorney General Merrick B. Garland said: “Drug traffickers who think they can operate outside the law on the dark web are wrong.  As alleged, Rui-Siang Lin was the architect of Incognito, a $100 million dark web scheme to traffic deadly drugs to the U.S. and around the world.  The long arm of the law extends to the dark web, and we will bring to justice those who try to hide their crimes there.”

FBI Assistant Director in Charge James Smith said: “For nearly four years, Rui-Siang Lin allegedly operated ‘Incognito Market,’ one of the largest online platforms for narcotics sales, conducting $100 million in illicit narcotics transactions and reaping millions of dollars in personal profits.  Under the promise of anonymity, Lin’s alleged operation offered the purchase of lethal drugs and fraudulent prescription medication on a global scale.  The FBI is committed to targeting and dismantling all criminal enterprises, especially those whose leaders distribute illegal substances on the dark web.”

HSI Special Agent in Charge Ivan J. Arvelo said: “As alleged, Rui-Siang Lin’s brazen operation resulted in the illicit sale of over $100 million in narcotics, including those that were mislabeled and later found to include deadly fentanyl.  The El Dorado Task Force’s Darkweb and Cryptocurrency Task Force leverages cutting-edge techniques to target even the Internet’s most savvy criminals.  HSI New York, in coordination with law enforcement partners, remains resolute in its commitment to protecting the public from individuals utilizing dangerous means to make a profit.”  

DEA Special Agent in Charge Frank A. Tarentino III said: “The arrest of ‘Incognito Market’ owner Rui-Siang Lin is a result of the continued working relationship the DEA has with our law enforcement partners in targeting individuals who use the dark web as a marketplace to promote the sale of illicit narcotics.  Mr. Lin’s alleged actions of putting profits before public health were not only reckless and dangerous, but unconscionable.  We will continue to make sure those who hide behind a keyboard and use the dark web to profit off lives face justice.”

FDA-OCI Special Agent in Charge Charles Grinstead said: “The FDA is committed to continuing its work to disrupt and dismantle the illegal sales of drugs on the dark web, where such sales far too often have tragic consequences.  We will continue to monitor, investigate and bring to justice those who misuse the internet in a quest for profits with reckless disregard for the risk to public health and safety.”   

NYPD Commissioner Edward A. Caban said: “This arrest underscores the dedicated, ongoing efforts of law enforcement to identify and dismantle illicit drug networks operating from every shadowy recess of the marketplace.  I commend our NYPD investigators and all of our state and federal partners for their unwavering commitment to public safety.”

As alleged in the Complaint and the Indictment unsealed today: [1]

Incognito Market was an online narcotics bazaar that existed on the dark web.  Incognito Market formed in October 2020.  Since that time, and through its closing in March 2024, Incognito Market sold more than $100 million of narcotics — including hundreds of kilograms of cocaine and methamphetamines.  Incognito Market was available globally to anyone with internet access and could be accessed using the Tor web browser on the “dark web” or “darknet.”  LIN operated the Incognito market under the online pseudonym “Pharoah” or “faro.”  As “Pharoah” — the leader of Incognito market — LIN supervised all of its operations, including its employees, vendors, and customers, and had ultimate decision-making authority over every aspect of the multimillion-dollar operation. 

Incognito Market was designed to foster seamless narcotics transactions across the internet and across the world and incorporated many features of legitimate e-commerce sites such as branding, advertising, and customer service.  Upon visiting the site, users were met by a splash page and graphic interface, which is picture below:

After logging in with a unique username and password, users were able to search thousands of listings for narcotics of their choice.  Incognito Market sold illegal narcotics and misbranded prescription medication, including, heroin, cocaine, LSD, MDMA, oxycodone, methamphetamines, ketamine, and alprazolam.  An example of listings on Incognito market is below:

Listings included offerings of prescription medication that was advertised as being authentic but was not.  For example, in November 2023, an undercover law enforcement agent received several tablets that purported to be oxycodone, which were purchased on Incognito Market.  Testing on those tablets revealed that they were not authentic oxycodone at all and were, in fact, fentanyl pills.

Each listing on Incognito Market was sold by a particular vendor.  To become an Incognito Market vendor, each vendor was required to register with the site and pay an admission fee.  In exchange for listing and selling narcotics as a vendor on Incognito Market, each vendor paid 5% of the purchase price of every narcotic sold to Incognito Market.  That revenue funded Incognito Market’s operations, including paying “employee” salaries and for computer servers.  LIN collected millions of dollars of profits from Incognito.  To facilitate these financial transactions, Incognito Market had its own “bank,” which allowed its users to deposit cryptocurrency on the site into their own “bank accounts.”  After a narcotics transaction was completed, cryptocurrency from the buyer’s “bank account” was transferred to the seller’s “bank account,” less the 5% fee that Incognito collected.  The bank enabled buyers and sellers to stay anonymous from each other.  The bank’s graphic interface is picture below:

*                *                *

RUI-SIANG LIN, 23, of Taiwan, is charged with one count of engaging in a continuing criminal enterprise, which carries a mandatory minimum sentence of life in prison; one count of narcotics conspiracy, which carries a mandatory minimum sentence of 10 years in prison and a maximum potential sentence of life in prison; one count of money laundering, which carries a maximum potential sentence of 20 years in prison; and one count of conspiracy to sell adulterated and misbranded medication, which carries a maximum potential sentence of five years in prison.

The statutory minimum and maximum sentences are prescribed by Congress and are provided here for informational purposes only, as any sentencing of the defendant will be determined by a judge. 

Mr. Williams praised the investigative work of the FBI, HSI, DEA, FDA-OCI, and NYPD.  

This effort is part of an Organized Crime Drug Enforcement Task Forces (“OCDETF”) operation.  OCDETF identifies, disrupts, and dismantles the highest-level criminal organizations that threaten the United States using a prosecutor-led, intelligence-drive, multi-agency approach.  Additional information about the OCDETF Program can be found at https://www.justice.gov/OCDETF.

The case is being handled by the Office’s Complex Frauds and Cybercrime Unit.  Assistant U.S. Attorneys Ryan B. Finkel and Nicholas Chiuchiolo are in charge of the prosecution.

The charges contained in the Indictment are merely accusations, and the defendant is presumed innocent unless and until proven guilty.

[1] As the introductory phrase signifies, the entirety of the text of the Complaint, Indictment and the descriptions of the Complaint and Indictment set forth herein constitute only allegations, and every fact described should be treated as an allegation.

Nicholas Biase, Lauren Scarff, Shelby Wratchford (212) 637-2600

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• Monthly service fees
• Overdraft fees
• Overdraft protection fees
• Non-sufficient funds fees
• Out-of-network ATM fees
• Foreign transaction fees
• Excess transaction fees
• Wire transfer fees
• Paper statement fees
• Lost debit card fees
• Inactivity fees
• Account closing fees

Negotiating fees with your bank

How to avoid bank fees: practical tips.

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• Many banks charge monthly service fees, overdraft fees, and out-of-network ATM fees.
• You may qualify for a fee waiver if you meet certain requirements, like keeping a minimum daily balance.
• You can avoid most bank fees by planning ahead or choosing a bank with a fee-free account.

Keeping your money in a bank account can be expensive if you're not mindful of common bank fees.

However, there's a way to avoid paying most of these fees. The first step is to be aware of what the fees are. The next step is to be proactive about avoiding these fees or choosing the best bank to fit your goals.

1. Monthly service fees

Some banks, particularly brick-and-mortar institutions, charge monthly maintenance fees on accounts. These are fees you'll pay every month, and the bank usually automatically withdraws the money from your account.

The fee could be as little as $5. Sometimes banks charge higher fees on bank accounts that pay higher rates or come with more perks.

With some banks, monthly service fees are non-negotiable. Others won't make you pay if you meet certain criteria. Maybe the bank will waive your monthly fee if you make at least 10 debit card transactions per month, for example, or if you maintain a minimum $500 daily balance.

How to avoid monthly service fees

Check what the requirements are to waive them. If you pay a fee every month unless you keep a $500 balance, try to keep at least $500 in your account at all times. The rules should be listed on the bank's website, or you can call to speak with a customer service representative.

Another option is to choose a bank that simply doesn't charge monthly service fees. For example, many online banks and credit unions do not charge monthly fees on bank accounts, so you don't have to worry about meeting the requirements each month.

2. Overdraft fees

Most banks charge you a fee if your checking account balance goes below zero dollars.

A bank imposes overdraft fees if a purchase would overdraw your account, and the company covers your overdraft so the transaction goes through. This is typically the process when you swipe your debit card but don't have enough money in your checking account to cover the purchase.

Overdraft fees vary by bank, but they usually range from $10 to $38 each time you overdraw.

Banks also have a limit on how many times you can be charged each day. Maybe you don't realize you've overdrawn your account, so you swipe your debit card three times in one day. You could end up paying around $100 in overdraft fees that day.

How to avoid overdraft fees

Your bank should have an overdraft protection option, but you'll likely have to set it up yourself rather than be enrolled automatically.

With overdraft protection, you typically link your checking account to a savings account . If you overdraw, money moves from savings into your checking account so your balance stays above zero.

Other banks have an overdraft line of credit option. When you overdraw, you automatically borrow money from a line of credit. You'll have to pay the money back, sometimes with interest. It's a similar setup as a credit card.

You might find banks that offer several ways to minimize overdraft charges. If that's the case, you can select overdraft protection that's the most suitable for your needs.

The best banks for avoiding overdraft fees have eliminated these fees entirely. If a purchase would overdraw your account, the bank denies the transaction.

3. Overdraft protection fees

Yes, you can use overdraft protection to avoid paying an overdraft fee. But some large banks charge a smaller fee for tapping into overdraft protection.

How to avoid overdraft protection fees

The easiest way to avoid paying overdraft protection fees is to make sure your balance never drops below zero. You can track your balance online or via the bank's mobile app. Ask your bank about balance alerts, which are text messages or emails sent to you if your balance hits a certain dollar amount to let you know you're close to overdrawing.

You can also choose a bank that doesn't charge overdraft protection fees. There are plenty of institutions with free overdraft protection services, including Chase Bank , Capital One Bank, and Varo Bank.

4. Non-sufficient funds fees

You'll pay a non-sufficient funds (NSF) fee if a purchase would overdraw your account, and the bank denies your transaction.

A bank charges an NSF fee when a check bounces or you don't have enough money in your account to cover an electronic payment. The fee amount and daily limits are usually the same as the bank's overdraft policy.

How to avoid NSF fees

Because these fees are similar to overdraft fees, enrolling in overdraft protection could help you out. You may also bank with a company that doesn't charge overdraft or NSF fees.

5. Out-of-network ATM fees

Banks typically have ATM networks. Use an in-network ATM to check your balance or withdraw money for free.

A bank may charge you for using an ATM outside of its network, usually $2 or $3 each time. Additionally, the ATM provider will probably charge you a few more dollars.

How to avoid out-of-network ATM fees

Avoid ATM fees by choosing a bank that has a large ATM network and has a machine close to your home or office.

You could bank with an institution that doesn't charge out-of-network fees. Some banks will also reimburse you if an ATM provider charges you.

6. Foreign transaction fees

A foreign transaction fee is a charge for using your debit card outside the U.S.

There are two main types of foreign transaction fees: one for buying something with your debit card and one for using an ATM abroad.

Debit card issuers Visa and Mastercard both charge a 1% foreign transaction fee. Many institutions require you to cover this fee, and some charge an extra percentage on top of that.

For an ATM transaction, some banks charge the fee they'd normally impose for using an out-of-network ATM fee on top of the normal percentage they charge for foreign transactions.

How to avoid foreign transaction fees

Foreign transaction fees are typically unavoidable if you want to use your debit card abroad. But to pay less in foreign transaction fees, you can withdraw more money at once so you don't have to return to the ATM later — just consider whether you feel safe carrying a large amount of cash.

7. Excess transaction fees

You might pay a fee to take money out of a savings account . The federal rule Regulation D states there are transfer limits for savings accounts. Banks may choose to suspend the monthly transfer limit so customers can make unlimited monthly transactions — or they could enforce a six-per-month limit.

Many banks charge a fee if you make more than six monthly transfers, usually around $10 per transaction.

How to avoid excess transaction fees

As of April 2020, banks are no longer legally required to penalize you for exceeding six monthly transactions. Some banks have waived their fees altogether. Others have increased the number of times you can withdraw. Check with your bank about its excess transaction policy.

If you bank with a financial institution that enforces the monthly transaction limit, you may want to keep more money in your checking account as a buffer so you don't constantly need to use money from savings.

8. Wire transfer fees

A wire transfer is a tool for moving money electronically from your bank to a friend or family member's bank. It can be especially useful if you don't have access to the recipient's bank. For instance, maybe you bank with a national bank but your friend banks with a local institution across the country.

You can send wire transfers within the U.S. or internationally, and international transfer fees are more expensive. You can expect to spend $10 to $50 per wire transfer.

How to avoid wire transfer fees

There are multiple ways to deposit money into someone else's account . Find out if there's a more affordable way to send money to a friend or family member.

You could send money electronically through an app like Venmo or Zelle. Or if you have easy access to the person's bank, walk in and ask to deposit cash or a check into their account. You will need their bank account information, though.

9. Paper statement fees

Most banks provide you with digital bank statements for free. Each month, you can log into your online account and check your most recent statement.

If you want paper statements mailed to your home, you'll probably pay a fee of around $3 per month.

How to avoid paper statement fees

The only way to get out of this fee is to stop receiving paper statements.

Not sure if you're enrolled in paper bank statements? Check your online account settings. Opting out of paper statements — and into electronic statements — is usually as simple as checking a box.

10. Lost debit card fees

Some banks charge you for ordering a replacement if your debit card is lost or stolen , and you might pay extra if you need express delivery. You could end up paying between $5 and $30 to get a new card.

How to avoid lost debit card fees

The good news is that not every bank charges a fee for replacing your card, so if you've lost your debit card, don't freak out just yet. Some will only charge you for a rush order.

Otherwise, the best way to avoid this fee is just to hang onto your debit card. (If you tend to lose things, this is easier said than done!) It could be helpful to buy a wallet or purse to keep all your important items in one place.

11. Inactivity fees

Banks may charge a monthly inactivity fee if you don't use your account for six months or more. You could pay up to $20 per month, which is a lot for a bank account you aren't even using.

How to avoid inactivity fees

Regularly log into each of your bank accounts to review transactions. If you aren't using a bank account anymore, consider closing it and moving all the money to a new account you'll actually utilize.

Do you have a reason for wanting to keep this account open, even though you don't tap into it much? To avoid an inactivity fee, make an occasional purchase with your debit card so the account stays active.

12. Account closing fees

You won't always pay a fee for closing your bank account . But you may be charged for closing it within, say, three to six months of opening it. These fees are typically around $25.

How to avoid account closing fees

First, ask yourself how long you expect to use a bank account before opening it. If you plan to open an account to receive a cash bonus, then close it immediately, it could backfire.

If you're considering closing an existing account, look up your bank's closing fee policy online. You may find out you only need to keep the account open for another month or two to avoid paying a fee.

You may decide it's still worth it to close your account early, though. For instance, if you're paying a $25 monthly service fee, it would be financially prudent to pay $25 once to close your account a few months early.

There are multiple ways to cut down on common banking fees. But the easiest way is probably to work with a bank that charges low fees overall — especially monthly service, ATM, and foreign transaction fees.

If you're set on finding a new bank account with no fees, focus your search on online banks and credit unions .

If you enjoy your current financial institution, there are strategies for fee-fee banking. For example, you may consider negotiating your fees if your account is in good standing (i.e. you don't owe any overdraft or NSF fees and your balance is above $0). Call the bank so you can lay out your case to a customer service agent.

Start by asking if the bank will waive or lower your monthly fee if you keep a certain balance or make a certain number of transactions. If they don't budge, tell them you're considering switching to a competitor. Sometimes, the threat of losing a customer will prompt a bank to be more lenient.

Avoiding bank fees FAQs

Online banks and credit unions are a great place to look for no-fee bank accounts. They have lower overhead costs than traditional banks with many physical locations.

Alerts notify you of a low balance, upcoming bill, or a large transaction so that you can avoid overdrafting your account. Since checking account are primarily used for spending, alerts can ensure maintain your account balance — minimizing overdraft fees in the process. 

Only visit ATMs that are in your bank's network or choose a bank that reimburses out-of-network ATM fees. You may also consider getting cash back at a retailer while you're shopping instead of visiting an out-of-network ATM.

Customers who have a longstanding relationship with a bank or have no previous offenses may be able to lower certain fees or have them waived. Fee waivers and banking negotiations may not always be possible in every situation, though. 

Online banks have a reputation for lower fees than brick-and-mortar banks. They often also offer higher interest rates on deposits, in part because they don't have costs associated with maintaining branch locations.

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PGA TOUR winner Grayson Murray passes away at 30

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Grayson Murray, who won his second PGA TOUR title at this year’s Sony Open in Hawaii, passed away Saturday.

"We were devastated to learn – and are heartbroken to share – that PGA TOUR player Grayson Murray passed away this morning. I am at a loss for words,” PGA TOUR Commissioner Jay Monahan said. “The PGA TOUR is a family, and when you lose a member of your family, you are never the same. We mourn Grayson and pray for comfort for his loved ones.

“I reached out to Grayson’s parents to offer our deepest condolences, and during that conversation, they asked that we continue with tournament play,” Commissioner Monahan continued. “They were adamant that Grayson would want us to do so. As difficult as it will be, we want to respect their wishes.”

Grief counselors were made available at the venues for this week’s PGA TOUR and Korn Ferry Tour events. Commissioner Monahan, who traveled from TOUR headquarters in Florida to the Charles Schwab Challenge in Fort Worth, Texas, said he was "devastated" by the loss.

Grayson's parents, Eric and Terry Murray, said in a statement Sunday that the cause of death was suicide .

"Was Grayson loved? The answer is yes," his parents wrote. "By us, his brother Cameron, his sister Erica, all of his extended family, by his friends, by his fellow players and – it seems – by many of you who are reading this. He was loved and he will be missed."

Murray, 30, was a standout golfer from his youth. He won three consecutive Callaway Junior World Championships (2006-08) and was the top-ranked golfer in his age group. He made his first cut on the Korn Ferry Tour at age 16, becoming the second-youngest player ever to do so. After stints at Wake Forest University, East Carolina University and Arizona State University, he got the break he needed in 2016 when he was given a sponsor exemption into the Korn Ferry Tour event near his hometown of Raleigh, North Carolina. He finished inside the top 10 at that event, the Rex Hospital Open, which qualified him for another start. When he posted another top 10 at the BMW Charity Pro-Am, his professional career took off. He concluded his season with a victory at the Nationwide Children’s Hospital Championship to finish second on the Korn Ferry Tour money list and earn full status on the PGA TOUR for the 2016-17 season. The win came a week before his 23rd birthday.

Murray wasted little time establishing himself on golf’s biggest stage as a rookie. He won the 2017 Barbasol Championship while still just 23 years old. His final-round 68 not only secured a one-shot victory, but also solidified a two-year exemption through the 2019 PGA TOUR season. He finished 66th in the FedExCup and earned nearly $1.5 million.

Grayson struggled for the next few seasons on the PGA TOUR. In 2023, he found his game again on the Korn Ferry Tour; he notched two victories – the Advent Health Championship in Kansas City and the Simmons Bank Open outside of Nashville – to finish fourth on that tour’s points list and earn a spot back onto the PGA TOUR for the following season.

Murray opened the 2024 season with a playoff victory at the Sony Open in Hawaii. He made a clutch up and down on the 72nd hole for a birdie to force a playoff. Then he sank a 40-foot birdie putt on the first extra hole to defeat Byeong Hun An and Keegan Bradley. He reached a career-high 46th in the Official World Golf Ranking after that victory.