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MLA Citation Guide (MLA 9th Edition): In-Text Citation

• Understanding Core Elements
• Formatting Appendices and Works Cited List
• Writing an Annotated Bibliography
• Academic Honesty and Citation

In-Text Citation

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In-text citations are inserted in the body of your research paper to briefly document the source of your information. 

• In-text citations in MLA style follow the general format of author's last name followed by a page number enclosed in parentheses. Here is an example: "Here's a direct quote" (Smith 8).
• If the author's name is not given, use the first word (or words) of the title. Follow the same formatting that is used in the works-cited list, such as quotation marks. Here is an example: This is a paraphrase ("Trouble" 22).
• If the source does not have page numbers (for example, some online articles, websites and e-books), only include the author's name for the in-text citation. Do not estimate or make up page numbers.  
• In-text citations point the reader to the works-cited list, which is located at the end of your paper, for more complete bibliographic information.

Repeated Use of Sources

If you use information from a single source more than once in succession (i.e., no other sources referred to in between), you can use a simplified in-text citation. Here is an example:

Cell biology is an area of science that focuses on the structure and function of cells (Smith 15). It revolves around the idea that the cell is a "fundamental unit of life" (17).

  Note: If using this simplified in-text citation creates ambiguity regarding the source being referred to, use the full in-text citation format.

In-Text Citation Formatting and Examples

Format:  (Author's Last Name Page Number)

Example: (Hunt 358)

Two Authors

Format:  (Author's Last Name and Author's Last Name Page Number)

Example: (Case and Daristotle 57)

Three or More Authors

Format:   (Author's Last Name et al. Page Number)

Example: (Case et al. 57)

Unknown Author

Where you would normally put the author's last name, instead use the first one, two, or three words from the title. Do not use  initial articles such as "A", "An" or "The". Provide enough words to clarify which sources from your works-cited list that you are referencing. 

Follow the formatting of the title. For example, if the title in the works-cited list is in italics, italicize the words from the title in the in-text citation, and if the title in the works-cited list is in quotation marks, put quotation marks around the words from the title in the in-text citation.

Format: (Title Page Number)

Examples : 

( Cell Biology 12)

("Nursing" 12)

Multiple Sources

To cite more than one source when you are paraphrasing, separate the in-text citations with a semi-colon.

Format: (Author's Last Name Page Number; Author's Last Name Page Number).

(Smith 42; Bennett 71). 

( It Takes Two ; Brock 43).

 Note: In MLA style, the sources within the in-text citation do not need to be in alphabetical order.

Works Quoted in Another Source

Sometimes an author of a book, article or website will mention another person's work by using a quotation or paraphrased idea from that source. (This may be a secondary source.) For example, the Kirkey article you are reading includes a quotation by Smith that you would like to include in your essay. The basic rule is that in both your Works-Cited List and in-text citation you will still cite Kirkey. Kirkey will appear in your Works Cited list – NOT Smith. Add the words "qtd. in" to your in-text citation.

Examples of in-text citations:

According to a study by Smith (qtd. in Kirkey) 42% of doctors would refuse to perform legal euthanasia.

Smith (qtd. in Kirkey) states that “even if euthanasia was legal, 42% of doctors would be against this method of assisted dying” (A.10).

Example of Works Cited List citation:

Kirkey, Susan. "Euthanasia."   The Montreal Gazette , 9 Feb. 2013, p. A.10. Canadian Newsstand Major Dailies.

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Free MLA Citation Generator

Generate accurate citations in MLA format automatically, with MyBib!

😕 What is an MLA Citation Generator?

An MLA citation generator is a software tool designed to automatically create academic citations in the Modern Language Association (MLA) citation format. The generator will take information such as document titles, author, and URLs as in input, and output fully formatted citations that can be inserted into the Works Cited page of an MLA-compliant academic paper.

The citations on a Works Cited page show the external sources that were used to write the main body of the academic paper, either directly as references and quotes, or indirectly as ideas.

👩‍🎓 Who uses an MLA Citation Generator?

MLA style is most often used by middle school and high school students in preparation for transition to college and further education. Ironically, MLA style is not actually used all that often beyond middle and high school, with APA (American Psychological Association) style being the favored style at colleges across the country.

It is also important at this level to learn why it's critical to cite sources, not just how to cite them.

🙌 Why should I use a Citation Generator?

Writing citations manually is time consuming and error prone. Automating this process with a citation generator is easy, straightforward, and gives accurate results. It's also easier to keep citations organized and in the correct order.

The Works Cited page contributes to the overall grade of a paper, so it is important to produce accurately formatted citations that follow the guidelines in the official MLA Handbook .

⚙️ How do I use MyBib's MLA Citation Generator?

It's super easy to create MLA style citations with our MLA Citation Generator. Scroll back up to the generator at the top of the page and select the type of source you're citing. Books, journal articles, and webpages are all examples of the types of sources our generator can cite automatically. Then either search for the source, or enter the details manually in the citation form.

The generator will produce a formatted MLA citation that can be copied and pasted directly into your document, or saved to MyBib as part of your overall Works Cited page (which can be downloaded fully later!).

MyBib supports the following for MLA style:

Daniel is a qualified librarian, former teacher, and citation expert. He has been contributing to MyBib since 2018.

MLA In-text Citations and Sample Essay 9th Edition

Listing your sources at the end of your essay in the Works Cited is only the first step in complete and effective documentation. Proper citation of sources is a two-part process . You must also cite, in the body of your essay, the source your paraphrased information or where directly quoted material came from. These citations within the essay are called in-text citations . You must cite all quoted, paraphrased, or summarized words, ideas, and facts from sources. Without in-text citations, you are in danger of plagiarism , even if you have listed your sources at the end of the essay. In-text citations point the reader to the sources’ information in the works cited page, so the in-text citation should be the first item listed in the source’s citation on the works cited page, which is usually the author’s last name (or the title if there is no author) and the page number, if provided.

Two Ways to Cite Your Sources In-text

Parenthetical citation.

Cite your source in parentheses at the end of quoted or paraphrased material.

Example with a page number: In regards to paraphrasing, "It is important to remember to use in-text citations for your paraphrased information, as well as your directly quoted material" (Habib 7).

Example without a page number : Paraphrasing is "often the best choice because direct quotes should be reserved for source material that is especially well-written in style and/or clarity" (Ruiz).

Signal Phrase

Within the sentence, through the use of a "signal phrase" which signals to the reader the specific source the idea or quote came from. Include the page number(s) in parentheses at the end of the sentence, if provided.

Example with a page number: According to Habib, "It is important to remember to use in-text citations for your paraphrased information, as well as your directly quoted material" (7).

Example without a page number: According to Ruiz, paraphrasing is "often the best choice because direct quotes should be reserved for source material that is especially well-written in style and/or clarity."

*See our handout "Signal Phrases" for more examples and information on effective ways to use signal phrases for in-text citations.

Do you need to include a page number in your in-text citation?

Printed materials such as books, magazines, journals, or internet and digital sources with PDF files that show an actual printed page number need to have a page number in the citation.

Internet and digital sources with a continuously scrolling page without a page number do not need a page number in the citation.

Commonly used in-text citations in parentheses

Notes on Quotes

Block quotation format.

When using long quotations that are over four lines of prose or over three lines of poetry in length, you will need to use block quotation format. Block format is indented one inch from the margin (you can hit the "tab" button twice to move it one inch). Additionally, block quotes do not use quotation marks, and the parenthetical citation comes after the period of the last sentence. Please see the following sample essay for an example block quote.

Signal Phrase Examples and Ideas

Please see the following sample essay for different kinds of signal phrases and parenthetical in-text citations, which correspond with the sample Works Cited page at the end. The Writing Center also has a handout on signal phrases with many different verb options.

Learn more about the MLA Works Cited page by reviewing this handout .

For information on STLCC's academic integrity policy, check out this website .

MLA Citation Guide (9th Edition): Welcome

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What is MLA?

MLA style was created by the Modern Language Association of America. It is a set of rules for publications, including research papers.

There are two parts to MLA: In-text citations and the Works Cited list.

In MLA, you must "cite" sources that you have paraphrased, quoted or otherwise used to write your research paper. Cite your sources in two places:

• In the body of your paper where you add a brief in-text citation.
• In the Works Cited list at the end of your paper where you give more complete information for the source.

Core Elements of an MLA Citation

MLA 9th edition provides 9 core elements to complete any works cited entry. It is your job to try to fill in these core elements with the information you have about a source. If any element is missing or not applicable, you can skip that element.

The 9 Core Elements

(1) Author. (2) “Title of Source.” (3) Title of Container , (4) Other contributors, (5) Version,  (6) Number,  (7) Publisher, (8) Publication date, (9) Location.

For sources that are part of a larger work, you include core element (2) “Title of Source.” ​        ( e.g. journal articles from a journal, essays or chapters from a book, webpages from a website)

For sources that are self-contained, you skip core element (2).         (e.g. books, websites, or journals)

Other contributors includes people such as editors, translators, or directors.

Example 1. A source found within a larger work (a journal article)

Guillen, Jorge. "Does Financial Openness Matter in the Relationship Between Financial Development and Income Distribution in Latin America?"  Emerging Markets Finance & Trade , vol. 52, no. 5, 2016, pp. 1145-1155.  Business Source Complete,  https://do.org/10.1080/1540496X.2015.1046337.

(1) Guillen, Jorge. (2) "Does Financial Openness Matter in the Relationship Between Financial Development and Income Distribution in Latin America?" (3) Emerging Markets Finance & Trade , (4) (5) (6) vol. 52, no.5, (7) (8) 2016, (9) pp. 1145-1155.   

Example 2.  A self-contained source (a book)

Kirsh, Steven J.  Children, Adolescents, and Media Violence: A Critical Look at the Research.  2nd ed., Sage, 2006. 

(1) Kirsh, Steven J. (2) (3) Children, Adolescents, and Media Violence: A Critical Look at the Research.   (4) (5) 2nd ed., (6) (7) Sage, (8) 2006.  (9)

Note on Publisher Information: 

According to p. 165 of the  MLA Handbook , you don’t need to include publisher information for:

• periodicals (journals, magazines, newspapers)
• works published by an author or editor
• web sites whose title is the same as the name of the publisher
• a web site not involved in producing the work it makes (e.g. user-generated content sites like  YouTube )

Commonly Used Terms

Access Date: The date you last looked at a source. Do not provide an access date for sources from library databases. Access dates should be added to the end of citations for online sources that lack a publication date, or if a publication has been removed or appears to have been altered.

Citation : The details about one source you are citing.

Citing : The process of acknowledging the sources of your information and ideas.

In-Text Citation : A brief note in your paper or essay at the point where you use information from a source to indicate where the information came from. An in-text citation should always match more detailed information that is available in the Works Cited List.

Paraphrasing : Taking information that you have read and putting it into your own words.

Plagiarism : Taking the ideas or words of another person and using them as your own.

Quoting : Copying words of text originally published elsewhere. Direct quotations generally appear in quotation marks and end with a citation.

Works Cited List : Contains details on ALL the sources cited in a text or essay, and supports your research and/or premise.

MLA Citation Guide QR Code

Use this QR code to quickly access this guide on your phone.

Sample Paper & Works Cited List

• MLA Sample Paper Template

This sample paper includes a sample assignment page with an example of how to include your student information and a Works Cited list in MLA format.

It can be used as a template to set up your assignment.

MLA Interactive Practice Template

• MLA Practice Template Use this interactive webpage to see how the elements of a source are formatted and arranged in an MLA-Style citation.

Do You Need Citation Help?

Stop by the library and speak with a Librarian, or use the chat box below to chat with a Librarian from home. 

This citation guide is based on the MLA Handbook  (9th ed.). The contents are accurate to the best of our knowledge.

Seneca College Libraries

This guide is used/adapted with the permission of Seneca College Libraries. For information please contact [email protected] .

Note: When copying this guide, please retain this box.

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• Last Updated: Apr 15, 2024 11:24 AM
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What is Cite This For Me’s Citation Generator?

Are you looking for an easy and reliable way to cite your sources in the MLA format? Look no further because Cite This For Me’s MLA citation generator is designed to remove the hassle of citing. You can use it to save valuable time by auto-generating all of your citations.

The Cite This For Me citation machine accesses information from across the web, assembling all of the relevant material into a fully-formatted works cited MLA format page that clearly maps out all of the sources that have contributed to your paper. Using a generator simplifies the frustrating citing process, allowing you to focus on what’s important: completing your assignment to the best of your ability.

Have you encountered an unusual source, such as a microfiche or a handwritten manuscript, and are unsure how to accurately cite this in the MLA format? Or are you struggling with the dozens of different ways to cite a book? If you need a helping hand with creating your citations, Cite This For Me’s accurate and powerful generator and handy MLA format template for each source type will help to get you one step closer to the finishing line.

Continue reading our handy style guide to learn how to cite like a pro. Find out exactly what a citation generator is, how to implement the MLA style in your writing, and how to organize and present your work according to the guidelines.

Popular MLA Citation Examples

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• Book Chapter
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• Image online or video
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Why Do I Need To Cite?

Whenever you use someone else’s ideas or words in your own work, even if you have paraphrased or completely reworded the information, you must give credit where credit is due to avoid charges of plagiarism. There are many reasons why.

First, using information from a credible source lends credibility to your own thesis or argument. Your writing will be more convincing if you can connect it to information that has been well-researched or written by a credible author. For example, you could argue that “dogs are smart“ based on your own experiences, but it would be more convincing if you could cite scientific research that tested the intelligence of dogs.

Second, you should cite sources because it demonstrates that you are capable of writing on an academic or professional level. Citations show that your writing was thoughtfully researched and composed, something that you would not find in more casual writing.

Lastly, and most importantly, citing is the ethical thing to do. Imagine that you spent months of your life on a paper: researching it, writing it, and revising it. It came out great and you received many compliments on your thesis and ideas. How would you feel if someone took those ideas (or even the whole paper) and turned them in as their own work without citations? You’d probably feel terrible.

All of the source material that has contributed to your work must be acknowledged with an MLA in-text citation (also known as a parenthetical citation ) and be featured in your works cited list as full references.

Create citations, whether manually or by using the Cite This For Me MLA citation generator, to maintain accuracy and consistency throughout your project.

Do I Have to Cite Everything?

When writing a research paper, any information used from another source needs to be cited. The only exceptions to this rule are everyday phrases (e.g., all the world’s a stage) and common knowledge (e.g., President Kennedy was killed in 1963).

Also, your own work does not need to be cited. That includes your opinions, ideas, and visuals (e.g., graphs, photos, etc.) you created. However, you do need to cite your own work if you have previously published it or used it in another assignment. Otherwise it’s considered self plagiarism . For example, submitting a paper that you wrote and already turned in for another class is still plagiarism, even though it is your own work.

If you have any doubts about whether or not something you’ve written requires a citation, it’s always better to cite the source. While it may be a tedious process without an MLA citation machine, attributing your research is essential in validating the statements and conclusions you make in your work. What’s more, drawing on numerous sources elevates your understanding of the topic, and accurately citing these sources reflects the impressive research journey that you have embarked on.

Consequences of Not Citing

The importance of crediting your sources goes far beyond ensuring that you don’t lose points on your assignment for citing incorrectly. Plagiarism, even when done unintentionally, can be a serious offense in both the academic and professional world.

If you’re a student, possible consequences include a failing assignment or class grade, loss of scholarship, academic probation, or even expulsion. If you plagiarize while writing professionally, you may suffer legal ramifications as well, such as fines, penalties, or lawsuits.

The consequences of plagiarism extend beyond just the person who plagiarized: it can result in the spread of misinformation. When work is copied and/or improperly cited, the facts and information presented can get misinterpreted, misconstrued, and mis-paraphrased. It can also be more difficult or impossible for readers and peers to check the information and original sources, making your work less credible.

What is the MLA Format?

The MLA format was developed by the Modern Language Association as a consistent way of documenting sources used in academic writing. It is a concise style predominantly used in the liberal arts and humanities, first and foremost in research focused on languages, literature, and culture. The 9th edition of the MLA Handbook has the most current format guidelines. It was updated to reflect the expanding digital world and how researchers and writers cite more online sources. You can find out more here .

It is important to present your work consistently, regardless of the style you are using. Accurately and coherently crediting your source material both demonstrates your attention to detail and enhances the credibility of your written work. The MLA format provides a uniform framework for consistency across a scholarly document, and caters to a large variety of sources. So, whether you are citing a website, an article, or even a podcast, the style guide outlines everything you need to know to correctly format all of your MLA citations.* The style also provides specific guidelines for formatting your research paper, and useful tips on the use of the English language in your writing.

Cite This For Me’s style guide is based on (but not associated with) the 9th edition of the Modern Language Association Handbook for Writers of Research Papers. Our MLA generator also uses the 9th edition – allowing you to shift focus from the formatting of your citations to what’s important – how each source contributes to your work.

MLA has been widely adopted by scholars, professors, journal publishers, and both academic and commercial presses across the world. However, many academic institutions and disciplines prefer a specific style of referencing (or have even developed their own unique format) so be sure to check which style you should be using with your professor. Cite This For Me supports citing in thousands of styles, so the odds are good that we have tools for the citation style you need. Whichever style you’re using, be consistent!

So, if you’re battling to get your citations finished in time, you’ve come to the right MLA citation website. The generator above will can cite any source in 7,000+ styles. So, whether your discipline uses the APA citation style, or your institution requires you to cite in the Chicago style citation , simply go to Cite This For Me’s website to find generators and style guides for ASA , IEEE , AMA and many more.

*You may need to cite a source type that is not covered by the format manual – for these instances we have developed additional guidance and MLA format examples, which we believe stick as closely as possible to the spirit of the style. It is clearly indicated where examples are not covered in the official handbook.

How Do I Create and Format MLA In-text Citations?

The MLA format is generally simpler than other referencing styles as it was developed to emphasize brevity and clarity. The style uses a straightforward two-part documentation system for citing sources: parenthetical citations in the author-page format that are keyed to an alphabetically ordered works cited page. This means that the author’s last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text as a parenthetical citation, and a complete corresponding reference should appear in your works cited list.

Keep your MLA in-text citations brief, clear and accurate by only including the information needed to identify the sources. Furthermore, each parenthetical citation should be placed close to the idea or quote being cited, where a natural pause occurs – which is usually at the end of the sentence. Essentially you should be aiming to position your parenthetical citations where they minimize interruption to the reading flow, which is particularly important in an extensive piece of written work.

Check out the examples below…

Citation Examples

Parenthetical citation examples:

• Page specified, author mentioned in text:

If the author’s name already appears in the sentence itself then it does not need to appear in the parentheses. Only the page number appears in the citation. Here’s an MLA format example:

Sontag has theorized that collecting photographs is a way “to collect the world” (3).

• Page specified, author not mentioned in text:

Include the author’s last name and the page number(s) from which the quotation or paraphrase is taken in a parenthetical citation after the quote. This way of citing foregrounds the information being cited.

“To collect photographs is to collect the world” (Sontag 3).

When the author is referred to more than once in the same paragraph, you may use a single MLA in-text citation at the end of the paragraph (as long as the work cannot be confused with others cited).

On Photography posits that “to collect photographs is to collect the world.” It intensifies that sentiment by saying photography “means putting oneself into a certain relation to the world that feels like knowledge—and, therefore, like power.” (Sontag 3, 4)

• Page specified, same author, different works:

If you are citing two works by the same author, you should put a comma after the author’s surname and add a shortened title to distinguish between them. Italicize book titles, put article titles within quotation marks. As with the above examples, if you mention the author in the text, they don’t need to be included in the parenthetical MLA citation.

In the line “Ask Benjy ef I did. I aint stud’in dat winder” ( The Sound 276), Faulkner employs spelling and diction to communicate the character background of Dilsey. He’s also seen doing this in other books. For example, “He kilt her.” ( As I Lay 54).

• Page specified, two authors, same last name:

In MLA citing, if there are two authors with the same surname, be sure to include their first initial in your citation to avoid confusion.

• Page specified, two authors, same work:

Each author’s name will be included in both the parenthetical and the full source reference in your MLA bibliography.

Crowley is in fact, the snake who convinced Eve to eat the apple in the Garden of Eden (Prattchett and Gaiman 4).

• Page specified, more than two authors, same work:

For any work with three authors or more, you’ll include the last name of the first author listed and the abbreviation “et al.” which is Latin for “and others.”

“The skills required to master high-stakes interactions are quite easy to spot and moderately easy to learn” (Patterson et al. 28).

• Websites and other online sources:

The MLA formatting examples below above are for information or quotes that have specified pages, usually from a book. If you are using information from a website or online source, the author rules below still apply but a page number is not needed. Instead, just include the first bit of identifiable information that will be shown in the source’s full reference (e.g., author name, video title, website name, etc.).

“Scientists speculate that this might be due to a large chunk of nickel and iron embedded beneath the crater – perhaps the remnants of the asteroid that created it” (Ravilious).

“There’s a flag on the flag; it’s bad design” (“In Defense of Bad Flags”)

Full citations/references MLA website citation:

One of the most common sources cited are websites, so it’s useful to know how to cite a website in MLA.

Ravilious, Kate. “Terrawatch: The Mysteries of the Moon’s Largest Crater.” The Guardian , 1 Oct 2019, www.theguardian.com/science/2019/oct/01/terrawatch-the-mysteries-of-the-moons-largest-crater.

Format for books:

Franke, Damon. Modernist Heresies: British Literary History, 1883-1924 . Ohio State UP, 2008.

Sontag, Susan. On Photography . Penguin, 2008.

MLA citation format for journal articles:

Stanton, Elizabeth Cady. “Progress of the American Woman.” The North American Review , vol. 171, no. 529, 1900, pp. 904–907. JSTOR , www.jstor.org/stable/25105100.

Format for online videos:

“In Defense of Bad Flags.” YouTube , uploaded by Vlogbrothers, 4 Oct. 2019, www.youtube.com/watch?v=AkpAe3_qmq0.

Works cited / bibliography example:

Unlike an MLA in-text citation, you must include all of the publication information in your works cited entries.

Franke, Damon. Modernist Heresies: British Literary History, 1883-1924. Ohio State UP, 2008.

There’s a lot of formatting needed when you cite. Luckily for you, we know where the commas go, and our MLA citation maker will help you put them there.

If citing is giving you a headache, use Cite This For Me’s free, accurate and intuitive MLA citation generator to add all of your source material to your works cited page with just a click.

How Do I Format My MLA Works Cited Page?

A works cited page is a comprehensive list of all the sources that directly contributed to your work – each entry links to the brief parenthetical citations in the main body of your work. An in-text citation MLA only contains enough information to enable readers to find the source in the works cited list, so you’ll need to include the complete publication information for the source in your works cited entries.

Your works cited page in MLA should appear at the end of the main body of text on a separate page. Each entry should start at the left margin and be listed alphabetically by the author’s last name (note that if there is no author, you can alphabetize by title). For entries that run for more than one line, indent the subsequent line(s) – this format is called a ‘hanging indentation.’

The title of the page should be neither italicized nor bold – it is simply center-aligned. Like the rest of your MLA format paper the list should be double-spaced, both between and within entries.

Sometimes your professor will ask you to also list the works that you have read throughout your research process, but didn’t directly cite in your paper. This list should be called ‘Work Cited and Consulted,’ and is an excellent opportunity to demonstrate the full extent of the research you have carried out.

As long as you clearly indicate all of your sources via both parenthetical citations and an MLA format works cited list, it is very unlikely that you will lose points for citing incorrectly.

Works cited examples:

Anderson, Benedict. Imagined Communities. Verso, 1983.

Fox, Claire F. The Fence and the River: Culture and Politics at the U.S.-Mexico Border. U of Minnesota P, 1999.

Sontag, Susan. On Photography. Penguin, 2008.

MLA Style Research

When you are gathering sources in your research phase, be sure to make note of the following bibliographical items that will later make up your works cited MLA.

• Name of original source owner: author, editor, translator, illustrator, or director …
• Titles: article or newspaper title, title of publication, series title …
• Important dates: date of publication, date of composition, issue date, event date, date accessed …
• Publishing information: publisher name
• Identifying information: number of volumes, volume number, issue number, edition, chapter, pages, lines …

If you’re still in your research phase, why not try out Cite This For Me for Chrome? It’s an intuitive and easy-to-use browser extension that enables you to instantly create and edit a citation for any online source while you browse the web.

Racing against the clock? If your deadline has crept up on you and you’re running out of time, the Cite This For Me MLA citation maker will collect and add any source to your bibliography with just a click.

In today’s digital age, source material comes in all shapes and sizes. Thanks to the Cite This For Me citation generator, citing is no longer a chore. The citation generator will help you accurately and easily cite any type of source in a heartbeat, whether it be a musical score, a work of art, or even a comic strip. Cite This For Me helps to elevate a student’s research to the next level by enabling them to cite a wide range of sources.

MLA Citation Formatting Guidelines

Accurately citing sources for your assignment doesn’t just prevent the appearance of or accusations of plagiarism – presenting your source material in a clear and consistent way also ensures that your work is accessible to your reader. So, whether you’re following the MLA format citation guidelines or using the Cite This For Me citation generator, be sure to abide by the presentation rules on font type, margins, page headers, and line spacing.

For research papers, an MLA cover page or title page is not required. Still, some instructors request an MLA title page. In these cases, ask your instructor for an example of a title page so you know the format they want.

Instead of a cover page, headings are used on a paper’s first page to indicate details like the author’s name, instructor’s name, the class, and date written. Read on for more details.

General page and header formatting:

To format your research paper according to the MLA guidelines:

• Set the margins to 1 inch (or 2.5 cm) on all sides
• Choose an easily readable font, recommended Times New Roman
• Set font size to 12 point
• Set double space for your entire paper
• Indent every new paragraph by ½ inch – you can simply use your tab bar for this
• In the header section – on the top right corner of the pages – give your last name followed by the respective page number

For your headings (which replace the need for a cover page), do the following:

• On the first page, ensure that the text is left-aligned and then give your details: starting with your full name in line one, followed by the name of your teacher or professor, the course name and number, and the date in separate lines
• Center align your MLA format heading for the paper’s title – do not italicize, bold or underline, or use a period after the title
• The body of your text should start in the next line, left-aligned with an indentation

You’ll also need to include a running head on each page. It should include your last name and the page number. For example: Johnson 2. Place the running head in the upper right-hand corner of the paper, ½ inches from the top and 1 inch from the page’s right edge.

MLA Style 9th Edition - Changes From Previous Editions

It is worth bearing in mind that the MLA format is constantly evolving to meet the various challenges facing today’s researchers. Using the Cite This For Me citation generator will help you to stay ahead of the game without having to worry about the ways in which the style has changed.

Below is a list outlining the key ways in which MLA has developed since previous editions.

• Titles of independent works (such as books and periodicals) are now italicized rather than underlined .
• You are encouraged to include a source’s URL when citing a source from the internet, and you should no longer include “https://” at the beginning of the URL with the exception of DOIs.
• You are no longer required to include medium information at the end of your citation, i.e., Print, Web, etc.
• Including the city of publication is optional, and only encouraged if the version of the work changes based on location, or if it was published prior to 1900.

How Do I Cite My Sources With The Cite This For Me Citation Machine MLA?

If you’re frustrated by the time-consuming process of citing, the Cite This For Me multi-platform citation management tool will transform the way you conduct your research. Using this fast, accurate and accessible generator will give you more time to work on the content of your paper, so you can spend less time worrying about tedious references.

So if you’re having issues with accurately formatting your citations, sign up to Cite This For Me and let our MLA format generator do the grunt work for you.

To use the generator:

• Choose the type of source you would like to cite (e.g., website, book, journal & video)
• Enter the URL , DOI , ISBN , title, or other unique source information to locate your source
• Click the ‘Search’ button to begin looking for your source
• Look through the search results and click the ‘Cite’ button next to the correct source. Cite This For Me citation tool will automatically pull your sources data for you!
• Review the citation details and make sure that everything you need is included and accurate
• Click ‘Complete citation’
• Copy your fully-formatted citation into your MLA works cited list</li/>
• Repeat the same process for each source that has contributed to your work

As well as making use of the powerful generator, you can cite with our Chrome add-on or Word add-on.

Manage all your citations in one place

Create projects, add notes, cite directly from the browser.

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Published October 1, 2015. Updated June 16, 2021.

There are many consequences for not providing a correct citation in MLA style. The biggest consequence is that without proper citations, your paper will lose marks for incorrect citations. In addition, your paper can also be considered plagiarism. The responsibility for using proper citations rests with the author of the paper. Failing to properly cite your sources implies that the information in the paper is solely yours when it is not.

While some instructors might be lenient about incorrect citations, others might not. Ultimately, this could land you in serious trouble with your school, organization, or institution. To avoid such issues, always ensure that you provide proper citations. If you are finding it difficult to provide proper citations, Chegg’s citation generator may help.

When citing multiple works by the same author, include the title (or a shortened version of the title) along with the author’s last name and page number in in-text citations.

You can include the author’s name and/or the title in the prose, or you can include all three pieces of information in the parenthetical citation.

(Last Name, Shortened Title page number)

(Sam, Notes to Live By  42)

(Sam, Pointers From a Friend  85)

If you’d like to shorten a title in parenthetical citations, the title can be condensed to the first noun phrase. In the examples above, the titles would be shortened to  Notes  and  Pointers in the parenthetical citations.

When using MLA style to cite a source with two authors, the last names of both authors and the page number being referenced should be included in in-text citations. The names should be listed in the same order in which they appear on the works cited list and be separated by the word “and” in parenthetical citations. If mentioning the authors in the prose, be sure to use both authors’ first and last names on first reference.

Below are a template and example for how to create an in-text citation for a source with two authors in MLA style.

(Last Name 1 and Last Name 2 page number)

(Prusty and Patel 75)

When using MLA style to cite a source with more than two authors, include the last name of the first author listed on your works cited page along with “et. al” and the page number in your in-text citations.

You should only use “et. al” in your works cited list and parenthetical citations. If you include the authors’ names in your prose instead, you can list all the authors’ names or the name of the first author and a phrase like “and her co-authors,” “and others,” etc.

Below are a template and example for how to create an in-text citation for a source with more than two authors in MLA style.

(Author 1 Last Name et al. page number)

  (Krishnaswamy et al. 75)

Sources may be cited for various reasons, including to provide credit to others’ ideas, to ensure that readers can find the right sources, and to improve a paper’s credibility. There are some situations when a citation might not be necessary. To avoid ambiguity, here are the situations in which you should include a citation in an MLA style paper:

• When you are directly quoting an expert or other source of information
• When you are paraphrasing a quotation, passage, or idea
• When you are summarizing another person’s ideas
• When you are specifically referencing a fact, phrase, or statistics found in another source

Things that may be considered common knowledge (like dates of historical events or widely known biographical facts) do not need to be cited. However, if you are unsure whether or not a source needs to be cited, it is always better to err on the side of caution and include a citation.

As per MLA standards, a title page is NOT required. In fact, MLA recommends using a header with all relevant information instead, including your name, instructor’s name, course name, date of submission, and title. However, when your instructor requires a title page or when you are authoring your paper as a group with other people, it is recommended to create a title page for your paper.

If you are creating a title page, you should include the below information:

• Name of the paper’s author(s)
• Names of the instructor(s)
• Course name and number
• Title of the paper

Since websites don’t usually have page numbers, include only the author’s last name within parentheses using the standard MLA format. If using a citation in prose, directly referring to the author’s name in the sentence, then there is no need to provide any additional parenthetical citation.

Plastics contribute to the single greatest pollutant source for oceans (Shimla).

Shimla states that plastics are the oceans’ greatest pollutant source. [No additional citation is needed since you include the author’s name in the citation in prose and there is no page number available.]

As per section 1.3 of the MLA 9 handbook, center the title of a paper and use double-spacing. Do NOT underline, italicize, bold, or use all capitals for the title. Instead, follow standard rules of capitalization. Any italicized words within the text (e.g., book titles or literary movements) would ALSO be italicized in the title. Don’t use a period after your paper’s title.

Usually, you nclude the paper title on your first page. Only when the instructor needs a specific title page or when the paper is a group paper necessitating a list of all authors should you provide a separate title page. Apart from these two situations, a title page is NOT required.

Below are some examples when you would need to italicize words in the title because they include names of books and/or literary movements.

Perspective Shift during the Baroque Period

Is Macbeth Relevant in 2022 and Beyond?

While the MLA handbook recommends using “an easily readable typeface” and a font size “between 11 and 13,” it also clarifies to follow a professor’s or instructor’s guidelines if they differ. The handbook advises using double-spacing and the same font and size throughout the paper.

Check with your instructor on their preferences, and in the absence of any such preference, use a decent and readable font, like Times New Roman, with font size 12, which is a good balance between readability and aesthetics. The most important thing is to use the same font and size consistently throughout your paper.

As per Sections 5 and 6 of the MLA 9 handbook, if you are referring multiple times to a single source in the same paragraph, you do not need to repeat the author’s name each time you make a reference. However, you must include the page number(s), or another applicable locator,  if you are referring to different pages of the same source in the same paragraph. In the examples below, it is clear in the second sentence that you’re citing the same source, so you don’t need to include the author name again, only the page number you’re referring to.

However, if you quote or paraphrase a different source by a different author between mentions of a source by the same author in the same paragraph, you need to reintroduce the source and original author name to clarify who you’re citing.

Citation in Prose Example

According to Theodore Garner, “It is evident that Caucasian males have a proclivity toward thrift than their African counterparts” (352). This can be seen from the high saving levels over a decade (345).

Parenthetical Citation Example

“It is evident that Caucasian males have a proclivity toward thrift than their African counterparts” (Garner 352). This can be seen from the high saving levels over a decade (345).

If referring to different sources by the same author(s), include the source’s title in your in-text citation, so readers know which source you are referring to. You can style such citations in various ways, as shown below. The style remains the same for works with more than one author.

Example with the author’s name and the title in the citation in prose

Howitzer says it best when he talked about the Moonmakers in his poem (23). Howitzer does contradict himself at a later point in time in Sunchanters (46).

Example with the author’s name in prose and the title in a parenthetical citation

Shakespeare writes pessimistically about existence from Hamlet’s point of view (Hamlet 103) . In another work, Shakespeare writes, “Life is a tale told by an idiot, full of sound and fury, signifying nothing” ( Macbeth 55).

Example with the author’s name and the title in the parenthetical citation

A similar pessimism about existence is present in other works, for instance when Hamlet contemplates suicide (Shakespeare, Hamlet 103). Macbeth similarly claims, “Life is a tale told by an idiot, full of sound and fury, signifying nothing” (Shakespeare, Macbeth 55).

To format an MLA works-cited page, follow these fundamental steps:

Place the works-cited list at the end of the paper and after any endnotes, should they be used.

Set a one-inch margin all around (top, bottom, left, and right). Like the prose portion of the paper, use a left margin, not a justified margin.

Running head

Place a running head on the right side of the page in the one-inch header, one-half inch from the top of the page.  The running head format includes Surname and page #. The page number continues from the last page of the prose portion of the paper.

Use an easily readable font in which the italics feature is clearly distinguishable. Use the same font as in the prose portion of the paper. Times New Roman and Helvetica are popular standard fonts. Use a font size between 11 and 13 points.

Title the heading “Works Cited”; do not use bold or italics. Align it to the center of the page. Then double-space to begin the first entry. Double-space throughout the page.

Begin the entries flush with the left margin. Indent the second and subsequent lines of each entry one-half inch from the left margin.

Arranging entries

Arrange the Works-cited-list entries alphabetically according to the name of the author, or title if there is no author. If there is more than one author, cite the author listed first on the title page of the work in the alphabetical entry.

A separate medium identification, such as “Print,” is no longer used; however, the medium usually can be identified by the information provided in the citation.

Gann, Ernest K. A Hostage to Fortune . Alfred A. Knopf, 1978.

Invest Answers [@InvestAnswers]. “Taking another run at $45,000.” Twitter , 2 Mar. 2022, twitter.com/invest_answers/status/1499033186734542850.

To include the URL in website citation in MLA style, copy the URL from the browser, but exclude the http:// or https:// unless it is used in a DOI. If the work has a DOI, it is used instead of the URL.

Woldermont, Slat. “Sharks Impacted by Great Atlantic Garbage.” The Atlantic Cleanup , 4 May 2020, www.theatlanticcleanup.com/updates/sharks-impacted-by-Great-Atlantic-Garbage.

Saunders, Judith P. “Philosophy and Fitness: Hemingway’s ‘A Clean, Well-Lighted Place’ and The Sun Also Rises .” American Classics: Evolutionary Perspectives , Academic Studies Press, 2018, pp. 204–25, https://doi.org/10.2307/j.ctv4v3226.15.

The 6 th , 7 th , 8 th , and 9 th editions of MLA style are available on the Cite This For Me citation generator . The default MLA edition is the 9 th edition, the most current edition.

For a webpage/website, journal article, or book, you’ll need 1-2 pieces of basic publication information. For example:

• Website : URL, page title, etc.
• Journal article : Article title, DOI number, author(s), etc.
• Book : Book title, author, date published, etc.

Using those pieces of information, you can search for the source in the Cite This For Me MLA citation generator and it will help you to create a citation.

Other source types (newspaper article, video, government document, etc.) will provide a form on which you provide all source information. Using that information, the citation generator will create a properly formatted MLA citation for you.

Omitting or making up sources are unethical actions that can lead to plagiarism. An MLA citation generator can help a writer create citations for their sources, which is an ethical step needed to avoid plagiarism.

An MLA citation generator can make it easier (and sometimes faster) for a writer to create citations versus manually making each citation. We recommend trying the Cite This For Me MLA citation generator and deciding for yourself.

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B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

• by Stephanie Stahl
• | Published: October 18, 2023
• | Trends and Research

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job.

But setting standards is the only way to know if you can improve anything (with AI or anything else).

Here’s the good news: All that non-sexy work frees time and resources (human and tech) you can apply to bring your brand’s strategies and plans to life.  

But in many organizations, content still isn’t treated as a coordinated business function. That’s one of the big takeaways from our latest research, B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024, conducted with MarketingProfs and sponsored by Brightspot .

A few symptoms of that reality showed up in the research:

• Marketers cite a lack of resources as a top situational challenge, the same as they did the previous year.
• Nearly three-quarters (72%) say they use generative AI, but 61% say their organization lacks guidelines for its use.
• The most frequently cited challenges include creating the right content, creating content consistently, and differentiating content.

I’ll walk you through the findings and share some advice from CMI Chief Strategy Advisor Robert Rose and other industry voices to shed light on what it all means for B2B marketers. There’s a lot to work through, so feel free to use the table of contents to navigate to the sections that most interest you.

Note: These numbers come from a July 2023 survey of marketers around the globe. We received 1,080 responses. This article focuses on answers from the 894 B2B respondents.

Table of contents

• Team structure
• Content marketing challenges

Content types, distribution channels, and paid channels

• Social media

Content management and operations

• Measurement and goals
• Overall success
• Budgets and spending
• Top content-related priorities for 2024
• Content marketing trends for 2024

Action steps

Methodology, ai: 3 out of 4 b2b marketers use generative tools.

Of course, we asked respondents how they use generative AI in content and marketing. As it turns out, most experiment with it: 72% of respondents say they use generative AI tools.

But a lack of standards can get in the way.

“Generative AI is the new, disruptive capability entering the realm of content marketing in 2024,” Robert says. “It’s just another way to make our content process more efficient and effective. But it can’t do either until you establish a standard to define its value. Until then, it’s yet just another technology that may or may not make you better at what you do.”

So, how do content marketers use the tools today? About half (51%) use generative AI to brainstorm new topics. Many use the tools to research headlines and keywords (45%) and write drafts (45%). Fewer say they use AI to outline assignments (23%), proofread (20%), generate graphics (11%), and create audio (5%) and video (5%).

Some marketers say they use AI to do things like generate email headlines and email copy, extract social media posts from long-form content, condense long-form copy into short form, etc.

Only 28% say they don’t use generative AI tools.

Most don’t pay for generative AI tools (yet)

Among those who use generative AI tools, 91% use free tools (e.g., ChatGPT ). Thirty-eight percent use tools embedded in their content creation/management systems, and 27% pay for tools such as Writer and Jasper.

AI in content remains mostly ungoverned

Asked if their organizations have guidelines for using generative AI tools, 31% say yes, 61% say no, and 8% are unsure.

We asked Ann Handley , chief content officer of MarketingProfs, for her perspective. “It feels crazy … 61% have no guidelines? But is it actually shocking and crazy? No. It is not. Most of us are just getting going with generative AI. That means there is a clear and rich opportunity to lead from where you sit,” she says.

“Ignite the conversation internally. Press upon your colleagues and your leadership that this isn’t a technology opportunity. It’s also a people and operational challenge in need of thoughtful and intelligent response. You can be the AI leader your organization needs,” Ann says.

Why some marketers don’t use generative AI tools

While a lack of guidelines may deter some B2B marketers from using generative AI tools, other reasons include accuracy concerns (36%), lack of training (27%), and lack of understanding (27%). Twenty-two percent cite copyright concerns, and 19% have corporate mandates not to use them.

How AI is changing SEO

We also wondered how AI’s integration in search engines shifts content marketers’ SEO strategy. Here’s what we found:

• 31% are sharpening their focus on user intent/answering questions.
• 27% are creating more thought leadership content.
• 22% are creating more conversational content.

Over one-fourth (28%) say they’re not doing any of those things, while 26% say they’re unsure.

AI may heighten the need to rethink your SEO strategy. But it’s not the only reason to do so, as Orbit Media Studios co-founder and chief marketing officer Andy Crestodina points out: “Featured snippets and people-also-ask boxes have chipped away at click-through rates for years,” he says. “AI will make that even worse … but only for information intent queries . Searchers who want quick answers really don’t want to visit websites.

“Focus your SEO efforts on those big questions with big answers – and on the commercial intent queries,” Andy continues. “Those phrases still have ‘visit website intent’ … and will for years to come.”

Will the AI obsession ever end?

Many B2B marketers surveyed predict AI will dominate the discussions of content marketing trends in 2024. As one respondent says: “AI will continue to be the shiny thing through 2024 until marketers realize the dedication required to develop prompts, go through the iterative process, and fact-check output . AI can help you sharpen your skills, but it isn’t a replacement solution for B2B marketing.”

Back to table of contents

Team structure: How does the work get done?

Generative AI isn’t the only issue affecting content marketing these days. We also asked marketers about how they organize their teams .

Among larger companies (100-plus employees), half say content requests go through a centralized content team. Others say each department/brand produces its own content (23%), and the departments/brand/products share responsibility (21%).

Content strategies integrate with marketing, comms, and sales

Seventy percent say their organizations integrate content strategy into the overall marketing sales/communication/strategy, and 2% say it’s integrated into another strategy. Eleven percent say content is a stand-alone strategy for content used for marketing, and 6% say it’s a stand-alone strategy for all content produced by the company. Only 9% say they don’t have a content strategy. The remaining 2% say other or are unsure.

Employee churn means new teammates; content teams experience enlightened leadership

Twenty-eight percent of B2B marketers say team members resigned in the last year, 20% say team members were laid off, and about half (49%) say they had new team members acclimating to their ways of working.

While team members come and go, the understanding of content doesn’t. Over half (54%) strongly agree, and 30% somewhat agree the leader to whom their content team reports understands the work they do. Only 11% disagree. The remaining 5% neither agree nor disagree.

And remote work seems well-tolerated: Only 20% say collaboration was challenging due to remote or hybrid work.

Content marketing challenges: Focus shifts to creating the right content

We asked B2B marketers about both content creation and non-creation challenges.

Content creation

Most marketers (57%) cite creating the right content for their audience as a challenge. This is a change from many years when “creating enough content” was the most frequently cited challenge.

One respondent points out why understanding what audiences want is more important than ever: “As the internet gets noisier and AI makes it incredibly easy to create listicles and content that copy each other, there will be a need for companies to stand out. At the same time, as … millennials and Gen Z [grow in the workforce], we’ll begin to see B2B become more entertaining and less boring. We were never only competing with other B2B content. We’ve always been competing for attention.”

Other content creation challenges include creating it consistently (54%) and differentiating it (54%). Close to half (45%) cite optimizing for search and creating quality content (44%). About a third (34%) cite creating enough content to keep up with internal demand, 30% say creating enough content to keep up with external demand, and 30% say creating content that requires technical skills.

Other hurdles

The most frequently cited non-creation challenge, by far, is a lack of resources (58%), followed by aligning content with the buyer’s journey (48%) and aligning content efforts across sales and marketing (45%). Forty-one percent say they have issues with workflow/content approval, and 39% say they have difficulty accessing subject matter experts. Thirty-four percent say it is difficult to keep up with new technologies/tools (e.g., AI). Only 25% cite a lack of strategy as a challenge, 19% say keeping up with privacy rules, and 15% point to tech integration issues.

We asked content marketers about the types of content they produce, their distribution channels , and paid content promotion. We also asked which formats and channels produce the best results.

Popular content types and formats

As in the previous year, the three most popular content types/formats are short articles/posts (94%, up from 89% last year), videos (84%, up from 75% last year), and case studies/customer stories (78%, up from 67% last year). Almost three-quarters (71%) use long articles, 60% produce visual content, and 59% craft thought leadership e-books or white papers. Less than half of marketers use brochures (49%), product or technical data sheets (45%), research reports (36%), interactive content (33%), audio (29%), and livestreaming (25%).

Effective content types and formats

Which formats are most effective? Fifty-three percent say case studies/customer stories and videos deliver some of their best results. Almost as many (51%) names thought leadership e-books or white papers, 47% short articles, and 43% research reports.

Popular content distribution channels

Regarding the channels used to distribute content, 90% use social media platforms (organic), followed by blogs (79%), email newsletters (73%), email (66%), in-person events (56%), and webinars (56%).

Channels used by the minority of those surveyed include:

• Digital events (44%)
• Podcasts (30%)
• Microsites (29%)
• Digital magazines (21%)
• Branded online communities (19%)
• Hybrid events (18%)
• Print magazines (16%)
• Online learning platforms (15%)
• Mobile apps (8%)
• Separate content brands (5%)

Effective content distribution channels

Which channels perform the best? Most marketers in the survey point to in-person events (56%) and webinars (51%) as producing better results. Email (44%), organic social media platforms (44%), blogs (40%) and email newsletters (39%) round out the list.

Popular paid content channels

When marketers pay to promote content , which channels do they invest in? Eighty-six percent use paid content distribution channels.

Of those, 78% use social media advertising/promoted posts, 65% use sponsorships, 64% use search engine marketing (SEM)/pay-per-click, and 59% use digital display advertising. Far fewer invest in native advertising (35%), partner emails (29%), and print display ads (21%).

Effective paid content channels

SEM/pay-per-click produces good results, according to 62% of those surveyed. Half of those who use paid channels say social media advertising/promoted posts produce good results, followed by sponsorships (49%), partner emails (36%), and digital display advertising (34%).

Social media use: One platform rises way above

When asked which organic social media platforms deliver the best value for their organization, B2B marketers picked LinkedIn by far (84%). Only 29% cite Facebook as a top performer, 22% say YouTube, and 21% say Instagram. Twitter and TikTok see 8% and 3%, respectively.

So it makes sense that 72% say they increased their use of LinkedIn over the last 12 months, while only 32% boosted their YouTube presence, 31% increased Instagram use, 22% grew their Facebook presence, and 10% increased X and TikTok use.

Which platforms are marketers giving up? Did you guess X? You’re right – 32% of marketers say they decreased their X use last year. Twenty percent decreased their use of Facebook, with 10% decreasing on Instagram, 9% pulling back on YouTube, and only 2% decreasing their use of LinkedIn.

Interestingly, we saw a significant rise in B2B marketers who use TikTok: 19% say they use the platform – more than double from last year.

To explore how teams manage content, we asked marketers about their technology use and investments and the challenges they face when scaling their content .

Content management technology

When asked which technologies they use to manage content, marketers point to:

• Analytics tools (81%)
• Social media publishing/analytics (72%)
• Email marketing software (69%)
• Content creation/calendaring/collaboration/workflow (64%)
• Content management system (50%)
• Customer relationship management system (48%)

But having technology doesn’t mean it’s the right technology (or that its capabilities are used). So, we asked if they felt their organization had the right technology to manage content across the organization.

Only 31% say yes. Thirty percent say they have the technology but aren’t using its potential, and 29% say they haven’t acquired the right technology. Ten percent are unsure.

Content tech spending will likely rise

Even so, investment in content management technology seems likely in 2024: 45% say their organization is likely to invest in new technology, whereas 32% say their organization is unlikely to do so. Twenty-three percent say their organization is neither likely nor unlikely to invest.

Scaling content production

We introduced a new question this year to understand what challenges B2B marketers face while scaling content production .

Almost half (48%) say it’s “not enough content repurposing.” Lack of communication across organizational silos is a problem for 40%. Thirty-one percent say they have no structured content production process, and 29% say they lack an editorial calendar with clear deadlines. Ten percent say scaling is not a current focus.

Among the other hurdles – difficulty locating digital content assets (16%), technology issues (15%), translation/localization issues (12%), and no style guide (11%).

For those struggling with content repurposing, content standardization is critical. “Content reuse is the only way to deliver content at scale. There’s just no other way,” says Regina Lynn Preciado , senior director of content strategy solutions at Content Rules Inc.

“Even if you’re not trying to provide the most personalized experience ever or dominate the metaverse with your omnichannel presence, you absolutely must reuse content if you are going to deliver content effectively,” she says.

“How to achieve content reuse ? You’ve probably heard that you need to move to modular, structured content. However, just chunking your content into smaller components doesn’t go far enough. For content to flow together seamlessly wherever you reuse it, you’ve got to standardize your content. That’s the personalization paradox right there. To personalize, you must standardize.

“Once you have your content standards in place and everyone is creating content in alignment with those standards, there is no limit to what you can do with the content,” Regina explains.

Why do content marketers – who are skilled communicators – struggle with cross-silo communication? Standards and alignment come into play.

“I think in the rush to all the things, we run out of time to address scalable processes that will fix those painful silos, including taking time to align on goals, roles and responsibilities, workflows, and measurement,” says Ali Orlando Wert , senior director of content strategy at Appfire. “It takes time, but the payoffs are worth it. You have to learn how to crawl before you can walk – and walk before you can run.”

Measurement and goals: Generating sales and revenue rises

Almost half (46%) of B2B marketers agree their organization measures content performance effectively. Thirty-six percent disagree, and 15% neither agree nor disagree. Only 3% say they don’t measure content performance.

The five most frequently used metrics to assess content performance are conversions (73%), email engagement (71%), website traffic (71%), website engagement (69%), and social media analytics (65%).

About half (52%) mention the quality of leads, 45% say they rely on search rankings, 41% use quantity of leads, 32% track email subscribers, and 29% track the cost to acquire a lead, subscriber, or customer.

The most common challenge B2B marketers have while measuring content performance is integrating/correlating data across multiple platforms (84%), followed by extracting insights from data (77%), tying performance data to goals (76%), organizational goal setting (70%), and lack of training (66%).

Regarding goals, 84% of B2B marketers say content marketing helped create brand awareness in the last 12 months. Seventy-six percent say it helped generate demand/leads; 63% say it helped nurture subscribers/audiences/leads, and 58% say it helped generate sales/revenue (up from 42% the previous year).

Success factors: Know your audience

To separate top performers from the pack, we asked the B2B marketers to assess the success of their content marketing approach.

Twenty-eight percent rate the success of their organization’s content marketing approach as extremely or very successful. Another 57% report moderate success and 15% feel minimally or not at all successful.

The most popular factor for successful marketers is knowing their audience (79%).

This makes sense, considering that “creating the right content for our audience” is the top challenge. The logic? Top-performing content marketers prioritize knowing their audiences to create the right content for those audiences.

Top performers also set goals that align with their organization’s objectives (68%), effectively measure and demonstrate content performance (61%), and show thought leadership (60%). Collaboration with other teams (55%) and a documented strategy (53%) also help top performers reach high levels of content marketing success.

We looked at several other dimensions to identify how top performers differ from their peers. Of note, top performers:

• Are backed by leaders who understand the work they do.
• Are more likely to have the right content management technologies.
• Have better communication across organizational silos.
• Do a better job of measuring content effectiveness.
• Are more likely to use content marketing successfully to generate demand/leads, nurture subscribers/audiences/leads, generate sales/revenue, and grow a subscribed audience.

Little difference exists between top performers and their less successful peers when it comes to the adoption of generative AI tools and related guidelines. It will be interesting to see if and how that changes next year.

Budgets and spending: Holding steady

To explore budget plans for 2024, we asked respondents if they have knowledge of their organization’s budget/budgeting process for content marketing. Then, we asked follow-up questions to the 55% who say they do have budget knowledge.

Content marketing as a percentage of total marketing spend

Here’s what they say about the total marketing budget (excluding salaries):

• About a quarter (24%) say content marketing takes up one-fourth or more of the total marketing budget.
• Nearly one in three (29%) indicate that 10% to 24% of the marketing budget goes to content marketing.
• Just under half (48%) say less than 10% of the marketing budget goes to content marketing.

Content marketing budget outlook for 2024

Next, we asked about their 2024 content marketing budget. Forty-five percent think their content marketing budget will increase compared with 2023, whereas 42% think it will stay the same. Only 6% think it will decrease.

Where will the budget go?

We also asked where respondents plan to increase their spending.

Sixty-nine percent of B2B marketers say they would increase their investment in video, followed by thought leadership content (53%), in-person events (47%), paid advertising (43%), online community building (33%), webinars (33%), audio content (25%), digital events (21%), and hybrid events (11%).

The increased investment in video isn’t surprising. The focus on thought leadership content might surprise, but it shouldn’t, says Stephanie Losee , director of executive and ABM content at Autodesk.

“As measurement becomes more sophisticated, companies are finding they’re better able to quantify the return from upper-funnel activities like thought leadership content ,” she says. “At the same time, companies recognize the impact of shifting their status from vendor to true partner with their customers’ businesses.

“Autodesk recently launched its first global, longitudinal State of Design & Make report (registration required), and we’re finding that its insights are of such value to our customers that it’s enabling conversations we’ve never been able to have before. These conversations are worth gold to both sides, and I would imagine other B2B companies are finding the same thing,” Stephanie says.

Top content-related priorities for 2024: Leading with thought leadership

We asked an open-ended question about marketers’ top three content-related priorities for 2024. The responses indicate marketers place an emphasis on thought leadership and becoming a trusted resource.

Other frequently mentioned priorities include:

• Better understanding of the audience
• Discovering the best ways to use AI
• Increasing brand awareness
• Lead generation
• Using more video
• Better use of analytics
• Conversions
• Repurposing existing content

Content marketing predictions for 2024: AI is top of mind

In another open-ended question, we asked B2B marketers, “What content marketing trends do you predict for 2024?” You probably guessed the most popular trend: AI.

Here are some of the marketers’ comments about how AI will affect content marketing next year:

• “We’ll see generative AI everywhere, all the time.”
• “There will be struggles to determine the best use of generative AI in content marketing.”
• “AI will likely result in a flood of poor-quality, machine-written content. Winners will use AI for automating the processes that support content creation while continuing to create high-quality human-generated content.”
• “AI has made creating content so easy that there are and will be too many long articles on similar subjects; most will never be read or viewed. A sea of too many words. I predict short-form content will have to be the driver for eyeballs.”

Other trends include:

• Greater demand for high-quality content as consumers grow weary of AI-generated content
• Importance of video content
• Increasing use of short video and audio content
• Impact of AI on SEO

Among the related comments:

• “Event marketing (webinars and video thought leadership) will become more necessary as teams rely on AI-generated written content.”
• “AI will be an industry sea change and strongly impact the meaning of SEO. Marketers need to be ready to ride the wave or get left behind.”
• “Excitement around AI-generated content will rise before flattening out when people realize it’s hard to differentiate, validate, verify, attribute, and authenticate. New tools, processes, and roles will emerge to tackle this challenge.”
• “Long-form reports could start to see a decline. If that is the case, we will need a replacement. Logically, that could be a webinar or video series that digs deeper into the takeaways.”

What does this year’s research suggest B2B content marketers do to move forward?

I asked CMI’s Robert Rose for some insights. He says the steps are clear: Develop standards, guidelines, and playbooks for how to operate – just like every other function in business does.

“Imagine if everyone in your organization had a different idea of how to define ‘revenue’ or ‘profit margin,’” Robert says. “Imagine if each salesperson had their own version of your company’s customer agreements and tried to figure out how to write them for every new deal. The legal team would be apoplectic. You’d start to hear from sales how they were frustrated that they couldn’t figure out how to make the ‘right agreement,’ or how to create agreements ‘consistently,’ or that there was a complete ‘lack of resources’ for creating agreements.”

Just remember: Standards can change along with your team, audiences, and business priorities. “Setting standards doesn’t mean casting policies and templates in stone,” Robert says. “Standards only exist so that we can always question the standard and make sure that there’s improvement available to use in setting new standards.”

He offers these five steps to take to solidify your content marketing strategy and execution:

• Direct. Create an initiative that will define the scope of the most important standards for your content marketing. Prioritize the areas that hurt the most. Work with leadership to decide where to start. Maybe it’s persona development. Maybe you need a new standardized content process. Maybe you need a solid taxonomy. Build the list and make it a real initiative.
• Define . Create a common understanding of all the things associated with the standards. Don’t assume that everybody knows. They don’t. What is a white paper? What is an e-book? What is a campaign vs. an initiative? What is a blog post vs. an article? Getting to a common language is one of the most powerful things you can do to coordinate better.
• Develop . You need both policies and playbooks. Policies are the formal documentation of your definitions and standards. Playbooks are how you communicate combinations of policies so that different people can not just understand them but are ready, willing, and able to follow them.
• Distribute . If no one follows the standards, they’re not standards. So, you need to develop a plan for how your new playbooks fit into the larger, cross-functional approach to the content strategy. You need to deepen the integration into each department – even if that is just four other people in your company.
• Distill . Evolve your standards. Make them living documents. Deploy technology to enforce and scale the standards. Test. If a standard isn’t working, change it. Sometimes, more organic processes are OK. Sometimes, it’s OK to acknowledge two definitions for something. The key is acknowledging a change to an existing standard so you know whether it improves things.

For their 14 th annual content marketing survey, CMI and MarketingProfs surveyed 1,080 recipients around the globe – representing a range of industries, functional areas, and company sizes — in July 2023. The online survey was emailed to a sample of marketers using lists from CMI and MarketingProfs.

This article presents the findings from the 894 respondents, mostly from North America, who indicated their organization is primarily B2B and that they are either content marketers or work in marketing, communications, or other roles involving content.

Thanks to the survey participants, who made this research possible, and to everyone who helps disseminate these findings throughout the content marketing industry.

Cover image by Joseph Kalinowski/Content Marketing Institute

About Content Marketing Institute

Content Marketing Institute (CMI) exists to do one thing: advance the practice of content marketing through online education and in-person and digital events. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, training, and research. Organizations from around the world send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference, and CMI virtual events, including ContentTECH Summit. Our community of 215,000+ content marketers shares camaraderie and conversation. CMI is organized by Informa Connect. To learn more, visit www.contentmarketinginstitute.com .

About MarketingProfs

Marketingprofs is your quickest path to b2b marketing mastery.

More than 600,000 marketing professionals worldwide rely on MarketingProfs for B2B Marketing training and education backed by data science, psychology, and real-world experience. Access free B2B marketing publications, virtual conferences, podcasts, daily newsletters (and more), and check out the MarketingProfs B2B Forum–the flagship in-person event for B2B Marketing training and education at MarketingProfs.com.

About Brightspot

Brightspot , the content management system to boost your business.

Why Brightspot? Align your technology approach and content strategy with Brightspot, the leading Content Management System for delivering exceptional digital experiences. Brightspot helps global organizations meet the business needs of today and scale to capitalize on the opportunities of tomorrow. Our Enterprise CMS and world-class team solves your unique business challenges at scale. Fast, flexible, and fully customizable, Brightspot perfectly harmonizes your technology approach with your content strategy and grows with you as your business evolves. Our customer-obsessed teams walk with you every step of the way with an unwavering commitment to your long-term success. To learn more, visit www.brightspot.com .

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• How to cite a website in MLA

How to Cite a Website in MLA | Format & Examples

Published on July 17, 2019 by Shona McCombes . Revised on March 5, 2024.

An MLA website citation includes the author’s name , the title of the page (in quotation marks), the name of the website (in italics), the publication date , and the URL (without “https://”).

If the author is unknown, start with the title of the page instead. If the publication date is unknown, or if the content is likely to change over time, add an access date at the end instead.

Websites don’t usually have page numbers, so the in-text citation is just the author name in parentheses. If you already named the author in your sentence, you don’t need to add a parenthetical citation.

You can also use our free MLA Citation Generator to effortlessly create website citations.

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The format differs for other types of online content, such as YouTube videos , TED Talks , and podcasts .

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Table of contents

Citing online articles, citing web pages with no author or date, citing an entire website, publishers in mla website citations, frequently asked questions about mla style.

The format for citing an article from an online newspaper , magazine, or blog is the same as a general web page citation. If the article is a PDF of a print article, the format differs slightly .

Write the article title in title case (all major words capitalized). Use the most recent publication date on the page, including the day, month, and year if available.

Note, however, that a different format is used when citing online articles from academic journals.

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If no author is credited, leave out this element, and start with the title of the page or article instead.

Use a shortened version of the title in your in-text citation. The shortened title must match the first words of your Works Cited entry.

If no publication date is available, leave out this element, and include the date on which you accessed the page at the end.

Note that a specific format exists for citing online dictionary entries .

If you cite a whole website, there is usually no named author, so the Works Cited entry begins with the name of the website in italics.

If the website has a publication or copyright date (usually found in the footer), include this; if not, add the date when you accessed the website at the end of the citation.

When should you cite a whole website?

Most of the time, you should cite the specific page or article where you found the information. However, you might have to cite the entire website if you are giving a general overview of its content, referring only to the homepage, or quoting text that appears on many different pages across the site (such as a company’s slogan).

If you cite multiple pages or articles from the same website, you should include a separate Works Cited entry for each one.

If the publisher is the same as the name of the website, you leave it out of the citation to avoid repetition.

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If a source has no author, start the MLA Works Cited entry with the source title . Use a shortened version of the title in your MLA in-text citation .

If a source has no page numbers, you can use an alternative locator (e.g. a chapter number, or a timestamp for a video or audio source) to identify the relevant passage in your in-text citation. If the source has no numbered divisions, cite only the author’s name (or the title).

If you already named the author or title in your sentence, and there is no locator available, you don’t need a parenthetical citation:

• Rajaram  argues that representations of migration are shaped by “cultural, political, and ideological interests.”
• The homepage of The Correspondent describes it as “a movement for radically different news.”

If a source has two authors, name both authors in your MLA in-text citation and Works Cited entry. If there are three or more authors, name only the first author, followed by et al.

Yes. MLA style uses title case, which means that all principal words (nouns, pronouns , verbs, adjectives , adverbs , and some conjunctions ) are capitalized.

This applies to titles of sources as well as the title of, and subheadings in, your paper. Use MLA capitalization style even when the original source title uses different capitalization .

The title of an article is not italicized in MLA style , but placed in quotation marks. This applies to articles from journals , newspapers , websites , or any other publication. Use italics for the title of the source where the article was published. For example:

Use the same formatting in the Works Cited entry and when referring to the article in the text itself.

The fastest and most accurate way to create MLA citations is by using Scribbr’s MLA Citation Generator .

Search by book title, page URL, or journal DOI to automatically generate flawless citations, or cite manually using the simple citation forms.

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If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

McCombes, S. (2024, March 05). How to Cite a Website in MLA | Format & Examples. Scribbr. Retrieved June 9, 2024, from https://www.scribbr.com/mla/website-citation/

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Introducing Microsoft 365 Copilot – your copilot for work

Mar 16, 2023 | Jared Spataro - CVP, AI at Work

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Humans are hard-wired to dream, to create, to innovate. Each of us seeks to do work that gives us purpose — to write a great novel, to make a discovery, to build strong communities, to care for the sick. The urge to connect to the core of our work lives in all of us. But today, we spend too much time consumed by the drudgery of work on tasks that zap our time, creativity and energy. To reconnect to the soul of our work, we don’t just need a better way of doing the same things. We need a whole new way to work.

Today, we are bringing the power of next-generation AI to work. Introducing Microsoft 365 Copilot — your copilot for work . It combines the power of large language models (LLMs) with your data in the Microsoft Graph and the Microsoft 365 apps to turn your words into the most powerful productivity tool on the planet.

“Today marks the next major step in the evolution of how we interact with computing, which will fundamentally change the way we work and unlock a new wave of productivity growth,” said Satya Nadella, Chairman and CEO, Microsoft. “With our new copilot for work, we’re giving people more agency and making technology more accessible through the most universal interface — natural language.”

Copilot is integrated into Microsoft 365 in two ways. It works alongside you, embedded in the Microsoft 365 apps you use every day — Word, Excel, PowerPoint, Outlook, Teams and more — to unleash creativity, unlock productivity and uplevel skills. Today we’re also announcing an entirely new experience: Business Chat . Business Chat works across the LLM, the Microsoft 365 apps, and your data — your calendar, emails, chats, documents, meetings and contacts — to do things you’ve never been able to do before. You can give it natural language prompts like “Tell my team how we updated the product strategy,” and it will generate a status update based on the morning’s meetings, emails and chat threads.

With Copilot, you’re always in control. You decide what to keep, modify or discard. Now, you can be more creative in Word, more analytical in Excel, more expressive in PowerPoint, more productive in Outlook and more collaborative in Teams.

Microsoft 365 Copilot transforms work in three ways:

Unleash creativity. With Copilot in Word, you can jump-start the creative process so you never start with a blank slate again. Copilot gives you a first draft to edit and iterate on — saving hours in writing, sourcing, and editing time. Sometimes Copilot will be right, other times usefully wrong — but it will always put you further ahead. You’re always in control as the author, driving your unique ideas forward, prompting Copilot to shorten, rewrite or give feedback. Copilot in PowerPoint helps you create beautiful presentations with a simple prompt, adding relevant content from a document you made last week or last year. And with Copilot in Excel, you can analyze trends and create professional-looking data visualizations in seconds.

Unlock productivity. We all want to focus on the 20% of our work that really matters, but 80% of our time is consumed with busywork that bogs us down. Copilot lightens the load. From summarizing long email threads to quickly drafting suggested replies, Copilot in Outlook helps you clear your inbox in minutes, not hours. And every meeting is a productive meeting with Copilot in Teams. It can summarize key discussion points — including who said what and where people are aligned and where they disagree — and suggest action items, all in real time during a meeting. And with Copilot in Power Platform, anyone can automate repetitive tasks, create chatbots and go from idea to working app in minutes.

GitHub data shows that Copilot promises to unlock productivity for everyone. Among developers who use GitHub Copilot, 88% say they are more productive, 74% say that they can focus on more satisfying work, and 77% say it helps them spend less time searching for information or examples.

But Copilot doesn’t just supercharge individual productivity. It creates a new knowledge model for every organization — harnessing the massive reservoir of data and insights that lies largely inaccessible and untapped today. Business Chat works across all your business data and apps to surface the information and insights you need from a sea of data — so knowledge flows freely across the organization, saving you valuable time searching for answers. You will be able to access Business Chat from Microsoft 365.com, from Bing when you’re signed in with your work account, or from Teams.

Uplevel skills. Copilot makes you better at what you’re good at and lets you quickly master what you’ve yet to learn. The average person uses only a handful of commands — such as “animate a slide” or “insert a table” — from the thousands available across Microsoft 365. Now, all that rich functionality is unlocked using just natural language. And this is only the beginning.

Copilot will fundamentally change how people work with AI and how AI works with people. As with any new pattern of work, there’s a learning curve — but those who embrace this new way of working will quickly gain an edge.

The Copilot System: Enterprise-ready AI

Microsoft is uniquely positioned to deliver enterprise-ready AI with the Copilot System . Copilot is more than OpenAI’s ChatGPT embedded into Microsoft 365. It’s a sophisticated processing and orchestration engine working behind the scenes to combine the power of LLMs, including GPT-4, with the Microsoft 365 apps and your business data in the Microsoft Graph — now accessible to everyone through natural language.

Grounded in your business data. AI-powered LLMs are trained on a large but limited corpus of data. The key to unlocking productivity in business lies in connecting LLMs to your business data — in a secure, compliant, privacy-preserving way. Microsoft 365 Copilot has real-time access to both your content and context in the Microsoft Graph. This means it generates answers anchored in your business content — your documents, emails, calendar, chats, meetings, contacts and other business data — and combines them with your working context — the meeting you’re in now, the email exchanges you’ve had on a topic, the chat conversations you had last week — to deliver accurate, relevant, contextual responses.

Built on Microsoft’s comprehensive approach to security, compliance and privacy. Copilot is integrated into Microsoft 365 and automatically inherits all your company’s valuable security, compliance, and privacy policies and processes. Two-factor authentication, compliance boundaries, privacy protections, and more make Copilot the AI solution you can trust.

Architected to protect tenant, group and individual data. We know data leakage is a concern for customers. Copilot LLMs are not trained on your tenant data or your prompts. Within your tenant, our time-tested permissioning model ensures that data won’t leak across user groups. And on an individual level, Copilot presents only data you can access using the same technology that we’ve been using for years to secure customer data.

Integrated into the apps millions use every day. Microsoft 365 Copilot is integrated in the productivity apps millions of people use and rely on every day for work and life — Word, Excel, PowerPoint, Outlook, Teams and more. An intuitive and consistent user experience ensures it looks, feels and behaves the same way in Teams as it does in Outlook, with a shared design language for prompts, refinements and commands.

Designed to learn new skills.  Microsoft 365 Copilot’s foundational skills are a game changer for productivity: It can already create, summarize, analyze, collaborate and automate using your specific business content and context. But it doesn’t stop there. Copilot knows how to command apps (e.g., “animate this slide”) and work across apps, translating a Word document into a PowerPoint presentation. And Copilot is designed to learn new skills. For example, with Viva Sales, Copilot can learn how to connect to CRM systems of record to pull customer data — like interaction and order histories — into communications. As Copilot learns about new domains and processes, it will be able to perform even more sophisticated tasks and queries.

Committed to building responsibly

At Microsoft, we are guided by our AI principles and Responsible AI Standard and decades of research on AI, grounding and privacy-preserving machine learning. A multidisciplinary team of researchers, engineers and policy experts reviews our AI systems for potential harms and mitigations — refining training data, filtering to limit harmful content, query- and result-blocking sensitive topics, and applying Microsoft technologies like InterpretML and Fairlearn to help detect and correct data bias. We make it clear how the system makes decisions by noting limitations, linking to sources, and prompting users to review, fact-check and adjust content based on subject-matter expertise.

Moving boldly as we learn  

In the months ahead, we’re bringing Copilot to all our productivity apps—Word, Excel, PowerPoint, Outlook, Teams, Viva, Power Platform, and more. We’ll share more on pricing and licensing soon. Earlier this month we announced Dynamics 365 Copilot as the world’s first AI Copilot in both CRM and ERP to bring the next-generation AI to every line of business.

Everyone deserves to find purpose and meaning in their work — and Microsoft 365 Copilot can help. To serve the unmet needs of our customers, we must move quickly and responsibly, learning as we go. We’re testing Copilot with a small group of customers to get feedback and improve our models as we scale, and we will expand to more soon.

Learn more on the Microsoft 365 blog and visit WorkLab to get expert insights on how AI will create a brighter future of work for everyone.

And for all the blogs, videos and assets related to today’s announcements, please visit our microsite .

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Citation Basics

Learn what a citation is, how to cite the best evidence, and why you should cite.

• Citation Examples
• Citing Evidence
• Why Do I Cite? When Do I Cite?
• Differences Between Footnotes, Endnotes, and Parenthetical Citations
• Annotated Bibliographies
• Capitalization Rules
• Citing Website with No Author
• Italicizing Titles
• How to Tell if a Website is Credible
• Paraphrasing vs Summarizing
• Citing a Source in a Foreign Language
• Primary vs Secondary Sources
• What is Considered Common Knowledge?
• What is Considered a Scholarly Source?

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